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FY2023 Annual Report · adidas
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2023 Annual Report.

Adslot 2023 Annual Report

1

VISION.

To simplify premium 
media trading
through technology
and collaboration.

CONTENTS.

2  A Message from the Chairman

4  A Message from the CEO

6  Directors’ Report

17  Audited Remuneration Report

28  Auditor’s Independence Declaration

29  Consolidated Statement of Profit or Loss 

and Other Comprehensive Income

30  Consolidated Statement of Financial Position

31  Consolidated Statement of Changes in Equity

32  Consolidated Statement of Cash Flows

33  Notes to the Financial Statements

77  Directors’ Declaration

78  Independent Auditor’s Report to the Members

83  Corporate Governance Statement

83  Shareholder Information

84 Corporate Directory

Adslot 2023 Annual Report

3

 
A MESSAGE FROM THE CHAIRMAN.

Dear Shareholders,

On behalf of your Board of Directors, it is my pleasure to share with you the Adslot Annual 

Report for the financial year ended 30 June 2023, and my first as Chairman.  I am excited to 

have taken on the role of chair and once again thank Andrew Barlow for his leadership as 

Chairman over the last 13 years.

As stated at the time of my appointment, I believe Adslot has significant potential.   

Its founders had a vision to radically reshape how digital media is traded and the 

effectiveness of that media.  After many years of hard work and significant investment 

Adslot has never been better positioned to do so.

Our mission remains to simplify premium media trading through technology and 

collaboration.  The opportunity to do is accelerating, as the industry landscape is being 

fundamentally reshaped by tired consumers and regulation limiting the use of third-party 

data.  More so, now than ever, programmatic impressions do not contain the right data to 

allow the right ad to get the right consumer at the right time.

Against this backdrop, FY23 was a pivotal year for Adslot, with record transactional activity 

and, further enhancements to the platform to support advertisers and agencies better 

target and reach audiences.  

“Our mission 

remains to simplify 

premium media 

We also successfully expanded our eco-system of publishers 

and partners.  In addition, in May 2023, we completed a 

$4.25m capital raise, and used the opportunity to reshape our 

trading through 

investor base.

technology and 

collaboration.”

Over the coming year the Board and Executive team will 

focus on scaling trading in the US; UK and German markets; 

deploying Symphony in new markets and improving price 

realisation in Australia and selectively elsewhere.  We will use this base to make the most of 

the opportunity created by the depreciation of third-party cookies, which will further erode 

advertisers’ ability to reach their audiences.  

Finally, we will strengthen the business’s commercial capabilities and together with our 

lower cost base, and momentum in trading volume, we should improve our financial 

performance and value creation for shareholders.

4

Adslot 2023 Annual Report

On behalf of the Board, we thank our CEO Ben Dixon, the senior executive team, and the 

rest of the Adslot employees. We are proud of the team and their tenacity and persistence 

to realise the potential of the Company.  We also thank our shareholders for their ongoing 

support and continued belief in the opportunities ahead.

Yours sincerely,

Mr Andrew Dyer

Chairman

Adslot 2023 Annual Report

5

A MESSAGE FROM THE CEO.

Dear Shareholders,

The 2023 Financial Year saw the Company make steady progress towards its goal of 

transforming the way that digital media is traded around the world. This progress was 

headlined by a substantial increase in trading across the Adslot Media platform and positive 

customer response to the Company’s product vision for automated trading of premium media.

During the 2023 Financial Year, we saw $141.7M in Total Transaction Volume (TTV) traded via 

the Adslot Media platform of which almost $48M was monetised by the Company. 

These volumes represented almost a fivefold increase in the value of media traded across 

the platform and a doubling of monetised TTV. Whilst this substantial increase in trading is 

the first of many steps required for the Company to fulfil its vision, it does indicate a strong 

validation of the capabilities of the Adslot Media platform. 

Critical to the growth in trading was the successful launch of the integrated Adslot Media 

– Symphony offering in the Australian market and we will continue to explore further 

opportunities to leverage the integration of our two key products.

In addition, the Company will refine its focus to concentrate on driving trading growth in high 

margin markets including the United States, United Kingdom and Germany.  

The Company has invested heavily in these markets in recent years and I believe that this 

investment will pay off as we activate trading with contracted large agency groups who see 

real value in the solutions that Adslot provides.

“We have strong 

momentum with 

trading activity, 

activation underway 

with buyers and 

sellers in some of 

the largest markets 

in the world.”

We will also continue to progress growth opportunities for the 

Symphony platform in key markets around the world. This follows 

a year in which Symphony license fees increased by 6% and 

almost $7B was managed by the platform. 

In the year ahead we also expect to have the benefit of tailwinds 

created by substantial change in our industry. 

The long-anticipated decline of the 3rd party cookie for targeted 

advertising by the end of June 30, 2024, will have profound 

impacts on the digital media landscape. This change, instigated 

by consumer pushback and privacy legislation, will remove a pillar of the programmatic 

media ecosystem and large buyers and sellers of media are looking for alternatives. Adslot, 

6

Adslot 2023 Annual Report

with its unique position of direct integrations to publishers, is well positioned to benefit from 

this generational change. 

It is, of course, critical that Adslot is on a stable financial footing to take advantage of the 

opportunities that now present themselves. To that end the Company has reduced its cost base 

and successfully completed a $4.25M capital raise in June 2023. This cost discipline has placed 

the Company on the pathway to long-awaited profitability over the coming financial year. 

In summary, I believe the Company is well placed for the year ahead. We have strong 

momentum with trading activity, activation underway with buyers and sellers in some of the 

largest markets in the world, and the benefit of an industry in transition that recognises the 

value Adslot can provide to manage that change. There is much to be excited about.

I would like to thank all shareholders for their support over the past 12 months and I look 

forward to sharing in the successes of the coming financial year. 

Ben Dixon 

CEO and Executive Director.

Adslot 2023 Annual Report

7

DIRECTORS’ REPORT.

Mr Andrew Dyer

Chairman

Mr Ben Dixon

Mr Andrew Barlow 

CEO and Executive Director

Non-Executive Director

Andrew Dyer is Chair of Rozetta 

Ben Dixon has over 27 years’ 

Andrew Barlow is the Founder and 

Institute, an independent, not-for-

experience in the advertising and 

Non-Executive Director of Adslot. 

profit research organisation that seed-

ad-tech industries. This includes 

An experienced technology 

funds transformative research centres 

both media planning and strategy 

entrepreneur, Mr Barlow co-founded 

to deliver societal impact.  He is Chair 

roles at leading agencies groups 

online competitive intelligence 

of the Strategic Advisory Committee 

such as Publicis and Omnicom. 

company, Hitwise, with Adrian Giles 

of the Digital Financial Cooperative 

During this period, he was involved 

in 1997. Hitwise was ranked one of the 

Research Centre and a member of 

in the development of digital media 

Top 10 fastest growing companies by 

the Finance Committee of the Council 

strategies for a number of prominent 

Deloitte for five years running, before 

of the Australian National University.  

technology and telecommunications 

being sold to Experian Group (LSX.

Mr Dyer is also a Senior Partner 

brands in Australia.

EXPN) in May 2007.  

Emeritus and Senior Advisor of The 

Mr Dixon was then a founder of 

Mr Barlow was also Founder and 

Boston Consulting Group (BCG), and 

Facilitate Digital where he was 

CEO of Max Super, an online retail 

a member of BCG’s global Senior 

involved in conceptualizing and 

superannuation fund sold to Orchard 

Partner Emeritus Council. 

developing the Symphony Media 

Funds Management in 2007.  

In his 29 years with BCG Mr Dyer 

workflow platform. During his 

Mr Barlow also led the seed 

supported senior executives in 

tenure as Chief Executive Officer 

investment round in Nitro Software 

leading companies around the world.  

at Facilitate Digital he oversaw 

Limited (ASX: NTO) and served as a 

He also held local, regional and 

the international expansion of 

non-executive director and strategic 

global leadership positions, including 

Symphony and its first adoption by 

advisor to Nitro (from January 2007 

leading BCG’s People & Organization 

global agency groups. 

until August 2020). 

and Enablement Practices and 

Following the acquisition of 

Mr Barlow is also the Founder 

was also a member of BCG’s global 

Facilitate Digital by Adslot in late 

of Venturian, a privately-owned 

Executive Committee, including roles 

2013 he became an Executive 

venture capital fund with 

on several BCG Board Committees. 

Director of Adslot Limited Mr 

investments in early-stage 

Prior to joining BCG in 1994, Mr Dyer 

Dixon was appointed as the CEO 

technology companies with unique 

worked for the Commonwealth 

in February 2018. 

IP, highly scalable business models 

Bank and the Australian Federal 

Government. 

Mr Dyer is also an advisor to several 

public and private company CEO’s 

and boards.

Mr Dyer is a member of the Adslot’s 

Audit & Risk Committee and 

Remuneration Committee. 

My Dyer was appointed as 

Chairman of Adslot on 9 June 2023.

8

Adslot 2023 Annual Report

and global market potential, 

currently focused on emerging 

fintech and crypto platforms.  

Mr Barlow is also a member of the 

Remuneration Committee.

Mr Barlow was appointed 

Chairman of Adslot on 15 February 

2010 and stepped down as Chair on 

9 June 2023.

Mr Adrian Giles

Ms Sarah Morgan

Non-Executive Director

Non-Executive Director

Mr Tom Triscari

Executive Director

Adrian Giles is an entrepreneur 

Sarah Morgan has extensive 

Tom Triscari is a leading expert 

in the Internet and Information 

experience in the finance industry, 

in the programmatic AdTech 

Technology industries. In 1997 

primarily as part of independent 

industry. He is the founder and 

Mr Giles co-founded Sinewave 

corporate advisory firm Grant 

CEO of Lemonade Projects, a 

Interactive which pioneered the 

Samuel. Ms Morgan has been 

programmatic innovation firm 

concept of marketing a website 

involved in public and private 

based in NYC running strategic 

using search engines and was the 

company mergers and acquisitions, 

projects and experiments at the 

first company in Australia to offer 

as well as equity and debt capital 

intersection of economics, game 

Search Engine Optimisation (SEO) 

raisings. She holds a degree in 

theory, and principles of radical 

as a service. 

Engineering and a Master of 

transparency. The underlying 

Mr Giles co-founded Hitwise which 

Business Administration from the 

thesis of Tom’s work is based on his 

grew over 10 years to become one of 

University of Melbourne and is a 

methodology paper Programmatic 

the most recognised global internet 

Graduate of Australian Institute of 

Lemon Market Game published in 

measurement brands in the USA, 

Company Directors.

May 2020. 

UK, Australia, NZ, Hong Kong, and 

Ms Morgan is a Non-Executive 

Mr Triscari’s programmatic 

Singapore. Whilst positioning the 

Director of Future Generation 

experience began in 2007 

company for a NASDAQ listing 

Global Investment Limited (from 

developing addressable TV and 

in early 2007 Hitwise was sold to 

July 2015), Intrepid Group Pty Ltd 

data product requirements as 

Experian (LSX: EXPN) in one of 

(from January 2019), and Whispir 

a consultant for Project Canoe 

Australia’s most successful venture 

Limited (from January 2019). Ms 

in New York, an initiative led by 

capital backed trade sales.

Morgan was previously a Non-

Comcast and Time Warner. He 

Mr Giles is also Chairman of Fortress 

Executive Director of Hansen 

managed a multi-market team at 

Esports - an esports and video 

Technology Limited (from October 

Yahoo! Europe in Barcelona with 

game entertainment company. 

2014 to December 2019) and Nitro 

responsibility for Right Media, the 

Mr Giles is Chair of the Remuneration 

Software Limited (from November 

first programmatic exchange. 

Committee and a member of the 

2019 to March 2023).

At pre-IPO Criteo in London, Mr 

Audit & Risk Committee.

Ms Morgan is Chair of the Audit and 

Triscari built and managed supply-

Risk Committee.

side and data science teams. Mr 

Your Directors present their report, together with the 

financial report of Adslot Ltd ACN 001 287 510 (‘the 
Company’) and its controlled entities (‘the Group’) for 

the financial year ended 30 June 2023 and the auditor’s 

report thereon.

Triscari was brought on as CEO 

to reposition Amsterdam-based 

Yieldr, a DSP platform. In 2015, he 

founded Labmatik, a programmatic 

transformation consultancy.

Mr Triscari has a B.A. in Economics 

from UCLA, an MBA from the 

University of Notre Dame.

Adslot 2023 Annual Report

9

PEFORMANCE.
PERFORMANCE. 

2023 
RESULTS

ADSLOT MEDIA.

Annual TTV for the 2023 Financial Year of $141.7M (456% growth) with 

$48M (88% growth) of that monetised

Growing usage - Trading Activity (number of orders) up 60% on 

prior year

Successful activation of the integrated Symphony – Adslot Media 

solution in the Australian market

Launch of the German market in October 2022 with strong agency 

and publisher support

Re-activation of trading with key partners GroupM (UK) and 

IPG (US) 

SYMPHONY.

Symphony Licence Fee Revenue up 6% on prior year

Strong growth in managed spend from currently deployed markets

$6.8 billion total annualised Media Spend managed via Symphony

10

Adslot 2023 Annual Report

PERFORMANCE. 

GROUP.

Trading Technology revenues $7.5m up 2% on prior year

Continued reductions in Operating Costs at $11.2m; down 3% 

against prior year

Strong improvement in Adjusted EBITDA loss to $2.1m, 7% lower 

than prior year  

Adjusted NPAT loss improved to $5.8m, 6% lower than prior year

Successful completion of a $4.25M capital raise from new and 

existing investors

Adslot 2023 Annual Report

11

Directors’ Report 

Principal activities 

Adslot Ltd derives revenue from two principal activities: 

1. Trading Technology - comprises Adslot Media, a leading global media trading technology platform, and
Symphony, market-leading workflow automation technology for media agencies.

2. Services - comprises digital marketing services - provided by the Group’s Webfirm division - and project-
based customisation of Trading Technology.

Operating Results 

Revenue from Trading Technology 

Revenue from Services 

Total revenue and other income 

EBITDA (loss) 

Adjusted EBITDA (loss)1 

NPAT (loss) 

Adjusted NPAT (loss)1   

2023 

$ 

7,462,448 

1,457,274 

9,229,962 

(8,371,565) 

(2,086,826) 

2022 

Movement 

$ 

$ 

7,281,354 

   181,094 

% 

2% 

1,701,727 

(244,453) 

(14%) 

9,461,797 

(231,835) 

(2%) 

(728,276) 

(7,643,289) 

(1,050%) 

(2,238,006) 

151,180 

7% 

(12,078,360) 

(4,647,402) 

  (6,308,158) 

(160%) 

(5,793,621) 

(6,157,131) 

363,510 

6% 

1  Adjusted  EBITDA  (loss)  and  Adjusted  NPAT  (loss):  Adding  back  impairment  of  intangible  assets  of 
$6,284,739 (refer note 10 for further information) for FY2023, and in FY2022 removal of provision reversal for 
R&D Claim for Financial Year 2015/2016 of $1,527,734 (refer note 4 for further information) to EBITDA and 
NPAT.  Adjusted  EBITDA  (loss)  and  Adjusted  NPAT  (loss)  are  non-IFRS  metrics  used  for  management 
reporting. The Group believes Adjusted EBITDA (loss) and Adjusted NPAT (loss) reflects what it considers to 
be the underlying performance of the business. 

Review of Operations 

Total revenue and other income for FY2023 was $9,229,962 a decrease of 2% versus FY2022 ($9,461,797), 
despite a 2% increase in Trading Technology revenue. 

The Consolidated Group operating loss before interest, income tax, depreciation and amortisation (EDITDA) 
in FY2023 was $8,371,565 a 1,050% increase in losses versus FY2022 ($728,276). The Consolidated Group 
operating loss after tax (NAPT) of $12,078,360 is 160% higher than the loss for the prior year of $4,647,402. 

EBITDA  and  NPAT  performance  were  substantially  impacted  by  an  impairment  of  intangible  assets  of 
$6,284,739  recognised  in  the  financial  year.  Adjusted  EBITDA  losses  improved  by  7%  to  $2,086,826  and 
adjusted NPAT losses improved by 6% to $5,793,621 in FY2023. 

12  Adslot 2023 Annual Report

Adslot 2023 Annual Report

12

Trading Technology 

The strategic focus of the business remains Trading Technology revenues. These revenues are comprised of: 

•  Trading Fees – fees charged as a percentage of media traded; generated primarily from Adslot Media 
but also from Symphony. Trading fees generated via the Adslot Media platform attract a higher % fee 
and represent a significant majority of Trading Fees; and 

•  Licence Fees – generated primarily from Symphony, a market-leading workflow automation tool for 

Media Agencies, and also from customised solutions developed for Publishers. 

Trading Fees 

Total Trading Fee revenues across Symphony and Adslot Media were $1.0 million in FY2023, a small decrease 
on the prior financial year (FY2022: $1.2 million). 

During the 2023 Financial Year, the Group successfully launched the integration of the Symphony - Adslot 
Media solution. Customers in the Australian market benefit greatest from this integration. This project was a 
substantial driver of the growth in monetised Total Transaction Values (TTV) and this trading is expected to 
be recurring in nature. The Group notes the following impacts of this integrated offering: 

•  A  number  of  publishers  in  the  Australian  market  are  active  on  fixed  (i.e.  SaaS)  fees  which  are 

accounted for as Licence Fees. 

•  Average percentage fees for trading sourced via Symphony - Adslot Media solution are generally lower 

than that for stand-alone trading, particularly trading seen in markets such as the US and UK. 

•  To ensure ease of trading for Symphony buyers, the Group elected to allow trading with publishers 
and other trading partners with whom the Group does not yet have a commercial relationship. This 
activity has been disclosed by the Group separately as un-monetised TTV. 

Whilst expected trading activity did not materialise in the US and UK markets in FY2023, considerable activity 
and progress was made towards this outcome. Delays in expected trading were, in part, due to key agencies 
IPG  (USA)  and  GroupM  (UK),  implementing  major  business  restructures.  In  both  cases  this  has  seen 
operational use of the Adslot Media platform shift from centralised buying units to individual agencies within 
those agency groups. The Group anticipates that this alignment of platform usage with the agency units who 
control media budgets will be a positive development for scaling of trading. 

FY2023  also  saw  significant  progress  with  the  Group’s  efforts  to  activate  the  German  market.  The  Group 
believes this market is well suited to the Adslot Media proposition given its centralised publisher market and 
low adoption of programmatic media compared to other large markets. During the second half of FY2023 the 
Group commenced activation activities with two leading agency groups, Publicis and IPG, with discussions 
ongoing with a third group. 

Adslot 2023 Annual Report  13 

Adslot 2023 Annual Report

13

 
 
 
 
 
 
 
 
 
 
Directors’ Report (Continued) 

Monetised TTV for the Adslot Media platform in FY2023 was $47.9 million, representing an 88% increase on 
FY2022 ($25.5 million). Adslot Media trading fees for FY2023 were $0.9 million, a 9% decrease compared to 
the prior period (FY2022: $1.0 million). The decline in trading fees was a result of the changed composition of 
TTV in FY2023 with a greater contribution from the Symphony – Adslot Media integrated solution and lower 
contributions from the US and UK markets.  

The Group expects to see growth in trading fee revenues in the year ahead. These are expected to come from 
multiple sources including: 

• 

the re-activation of Partner Marketplace trading in the US and UK markets following successful re-
organisation of key relationships with agency groups, 

•  additional buyers being activated on the now established Australian marketplace, 
• 
• 

further activation of the integrated Symphony – Adslot Media solution in new markets, and 
trading in the German market with an emphasis on Connected Television (CTV) inventory. 

Licence Fees 

Total Licence Fee revenues across Symphony and Adslot Media were $6.4 million in FY2023, representing a 
6% growth on the prior financial year (FY2022: $6.0 million). 

Growth in Licence fees in FY2023 were driven by increased Symphony licence fees. This growth was driven 
by fee increases in the second half of FY2022 and improved exchange rates on US$ denominated contracts. 
The period did see the withdrawal of Symphony from four low activity markets in South East Asia and Europe 
which partially offset the aforesaid growth.  

The Group expects growth in licence fee revenues to continue in FY2024. This is expected to come from three 
primary sources: 

•  New market deployments for from both new and existing clients; 
•  SaaS based fees for use of the Adslot Media platform for emerging use cases, particularly in the US 

market; and 

•  Licence  fees  related  to  partnership  opportunities  such  as  the  Company’s  announced  marketing 

alliance with Operative in the US market. 

14  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

14

 
 
 
 
 
 
 
Services 

Services  revenue,  including  Webfirm  and  custom  development  work  for  Symphony  and  Adslot  Media 
customers was $1.5 million in FY2023, a $0.2 million decrease on the previous year (FY2022: $1.7 million).  

Webfirm revenue for FY2023 remained consistent at $1.4 million (FY2022: $1.4 million). 

Cost Management 

Total operating costs of $11.3 million for FY2023 represents a $0.4 million (3%) decrease in costs (FY2022: 
$11.7million). Total operating costs are derived by adding back non-cash and non-operating expenses to Total 
expenses. 

Total expenses 
Depreciation and amortisation expenses 
Interest Expenses 
Reversal of provision for R&D Claim for Financial Year 2015/2016 
R&D write off 
Impairment - Goodwill 
Impairment - Intangible assets 

Total operating costs 

2023 
$ 
21,084,780 
(3,413,260) 
(84,693) 
- 
- 
(5,161,939) 
(1,122,800) 
11,302,088 

2022 
$ 
13,906,467 
(3,642,837) 
(82,956) 
1,527,734 
(18,004) 
- 
- 
11,690,403 

As disclosed to the market in August 2022 and March 2023, the Group made pre-emptive steps to reduce 
cash  outflows  and  extend  its  cash  operating  runway  via  a  series  of  targeted  cost  reductions  across  the 
business. Cost reductions were targeted to ensure continued investment in strategic and revenue-generating 
product development, and no disruption to existing client relationships.  

Headcount savings were made through natural attrition and optimising internal workflows and represent $1.0 
million in savings on an annualised basis.  

EBITDA 

The EBITDA loss for FY2023 was $8.4 million, a $7.6 million increase on the prior year (FY2022: $0.7 million). 

FY2023 includes $6.3 million impairment of intangible assets while FY2022 included a reversal of a $1.5 million 
provision in relation to  the FY2016 R&D claim that was refunded following the  successful resolution at the 
Administrative Appeals Tribunal. Excluding the intangible assets impairment, the adjusted EBITDA loss for 
FY2023 was $2.1 million, a $0.1 million decrease on the prior year (FY2022: $2.2 million excluding the R&D 
reversal). Similarly, the adjusted NPAT loss improved from $6.2 million in FY2022 to $5.8 million in FY2023. 

Cash Management 

Net cash outflows from operating activities for FY2023 were $1.6 million, representing a $0.7 million decrease 
(FY2022: $2.3 million). Receipts from R&D incentives and other grants at $0.3 million, were a $0.6 million 
reduction on the prior period (FY2022: $0.9 million) primarily due to two R&D grants (FY2016 and FY2021) 
received in the prior year. 

The total R&D incentives received in FY2023 was $1.2 million which was recorded across operating activities 
($0.3 million) and investing activities ($0.9 million). 

The Group also concluded a successful capital raising towards the end of FY2023 and start of FY2024. $1.1 
million was raised through a Share Placement of 275 million fully paid ordinary shares before the end of the 
year.  

Cash as at 30 June 2023 was $2.9 million (FY2022: $6.0 million). 

Adslot 2023 Annual Report  15 

Adslot 2023 Annual Report

15

 
 
 
 
 
 
 
Directors’ Report (Continued) 

Strategic Review 

During the year a strategic review was conducted with the assistance of US based advisor, East Wind Partners. 
The  review  did  not  result  in  any  specific  transactions  but  has  led  to  a  number  of  strategic  partnership 
opportunities, including the announced relationship with leading US ad tech business Operative. The Company 
will continue to develop these opportunities in FY2024.  

Business growth strategy 

The Group’s growth strategy is focussed on expanding and maximising opportunities developed over FY2023 
including: 

•  Scaling trading on contracted Partner Marketplaces with large agency groups in the US and the UK; 
•  Expansion of the integrated Symphony – Adslot Media solution into new markets; 
•  Activation of trading in Germany with a focus on Connected Television (CTV) inventory; and 
•  Additional Symphony deployments with existing and prospective clients to drive licence fee revenue. 

In addition, the Group will continue its focus on cost management as it progresses towards cash flow break-
even. 

Material business risks 

The Group is subject to risks of both a general nature and those specific to its business activities including, but 
not limited to: 

•  Retaining existing customers and keeping them engaged in the product; 
•  Attracting new customers and achieving revenue growth;  
•  Cyber security incidents involving unauthorised access to data and assets, causing disruption to services;  
•  Retaining key personnel and attracting new personnel; and 
•  Ongoing access to funds in capital markets. 

The information presented in this Review of Operations has not been audited in accordance with the Australian 
Auditing Standards. 

16  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

16

 
 
 
 
 
Matters Subsequent to the End of the Financial Year 

On  9  June  2023,  the  Company  announced  a  capital  raise  comprising  a  Share  Placement  and  Entitlement 
Offer.  The  Share  Placement  was  concluded  in  FY2023  and  on  6  July  2023,  the  Company  successfully 
concluded the Entitlement Offer. The latter raised $3.15 million before costs for the issue of 787 million ordinary 
shares. In addition, in July, 1,062 million options attached to the Share Placement and Entitlement Offer were 
issued. 

On July 31, 2023, the Company announced its intention to conduct a buyback of unmarketable parcels (UMPs). 
The buyback enables UMP Holders to sell their shares in the Company in accordance with the Company’s 
constitution without incurring brokerage and other expenses. A ‘buyback’ approach also allows eligible UMP 
Holders to receive the proceeds from the sale of their shares on a timelier basis than if a ‘share sale facility’ 
approach was used to dispose of shares. 

The  buyback  will  also  assist  in  reducing  share  registry  and  other  administrative  costs  associated  with 
maintaining  a  large  number  of  small  shareholders.  Of  the  Company’s  2,665  current  shareholders, 
approximately 73.2% hold Unmarketable Parcels. 

Environmental regulations 

The Group’s operations are not subject to any significant environmental regulations under the Commonwealth, 
State or any other country in which the entity operates. 

Dividends 

The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid during 
the year. 

Shares under option 

Details of unissued shares or interests under option as at the date of this report are: 

Issue Type 

Expiry Date 

Exercise 
Price 

$ 

Balance at 
beginning of 
the period 
(Number) 

Issued  
during  
the period 
(Number) 

Lapsed/  
Forfeited during  
the period  
(Number) 

Exercised 
during 
 the period 
(Number) 

Ordinary options 

30/01/2023 

0.060 

 5,050,000  

Ordinary options 

02/09/2023 

0.041  

9,100,000 

Ordinary options 

15/12/2022 

0.044  

 8,000,000  

Ordinary options 

29/01/2024 

0.032  

 8,000,000  

Ordinary options 

12/07/2024 

0.028  

19,000,000  

Ordinary options 

06/08/2024 

0.034  

18,000,000  

Ordinary options 

16/12/2024 

0.043  

2,500,000  

Ordinary options 

29/07/2025 

Ordinary options 

29/07/2025 

Ordinary options 

08/08/2025 

Ordinary options 

11/10/2025 

Ordinary options 

15/06/2026 

Ordinary options 

15/06/2026 

Ordinary options (i) 

31/12/2024 

0.041 

0.041 

0.028 

0.040 

0.018 

0.018  

0.006 

9,500,000 

6,250,000 

6,000,000 

2,500,000 

38,800,000 

- 

-  

-  

-  

-  

-  

-  

- 

- 

- 

- 

- 

(5,050,000) 

(500,000) 

(8,000,000) 

(8,000,000) 

(2,333,333) 

- 

- 

(1,000,000) 

- 

- 

- 

(1,200,000) 

- 

- 

-  

- 

3,200,000 

96,562,817 

132,700,000 

99,762,817 

(26,083,333) 

Balance at  
end of the 
 period 
(Number) 

 -  

8,600,000 

-  

 - 

- 

- 

- 

- 

-    

16,666,667  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

18,000,000  

2,500,000  

8,500,000 

6,250,000 

6,000,000 

2,500,000 

37,600,000 

3,200,000  

96,562,817 

206,379,484 

(i) 

After the conclusion of the financial year, as part of the Entitlement Offer finalised on 6 July 2023, the Directors of 
Adslot Ltd including their personally related parties received attaching share options. 

Adslot 2023 Annual Report  17 

Adslot 2023 Annual Report

17

 
 
 
 
 
 
 
Directors’ Report (Continued) 

Indemnification and Insurance of Officers 

The Group has during the financial year, in respect of each person who is or has been an officer of the Group 
or a related body Corporate, made a relevant agreement for indemnifying against a liability incurred as an 
officer, including costs and expenses in successfully defending legal proceedings. 

Since the end of the financial year, the Group has paid premiums to insure all directors and officers of Adslot 
Ltd and the Adslot Group of companies, against costs incurred in defending any legal proceedings arising out 
of their conduct as a director and officer of the Group, other than for conduct involving a wilful breach of duty 
or a contravention of Sections 232 (5) or (6) of the Corporations Act 2011, as permitted by section 241A (3) of 
the Corporations Act. Disclosure of the premium amount is prohibited by the insurance contract. 

Proceedings on behalf of the Group 

No  person  has  applied  to  the  Court  under  section  237  of  the  Corporations  Act  2001  for  leave  to  bring 
proceedings on behalf of the Group, or to intervene in any proceedings to which the Group is a party, for the 
purpose of taking responsibility on behalf of the Group for all or part of those proceedings. 

No  proceedings  have  been  brought  or  intervened  in  on  behalf  of  the  Group  with  leave  of  the  Court  under 
section 237 of the Corporations Act 2001.   

Auditor’s Independence Declaration  

The auditor’s independence declaration for the year ended 30 June 2023 has been received and can be found 
on page 30 of the financial report. Details of amounts paid or payable to the auditor for non-audit services 
provided during the year are outlined in Note 19 to the financial statements. 

28

The directors are satisfied that the provision of non-audit services during the financial year by the auditor (or 
by another person or firm on the auditor's behalf), is compatible with the general standard of independence for 
auditors imposed by the Corporations Act 2001. 

The directors are of the opinion that the services as disclosed in Note 19 to the financial statements do not 
compromise the external auditor's independence requirements of the Corporations Act 2001 for the following 
reasons:  

•  all non-audit services have been reviewed and approved to ensure that they do not impact the integrity 

and objectivity of the auditor; and 

•  none of the services undermines the general principles relating to auditor independence as set out in APES 
110 – Part 4A of Ethics for Professional Accountants issued by the Accounting Professional and Ethical 
Standards  Board,  including  reviewing  or  auditing  the  auditor's  own  work,  acting  in  a  management  or 
decision-making  capacity  for  the  Company,  acting  as  an  advocate  for  the  Company  or  jointly  sharing 
economic risks and rewards. 

18  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

18

 
 
 
 
Audited Remuneration Report  
Audited Remuneration Report  
The audited remuneration report is set out under the following headings: 

The audited remuneration report is set out under the following headings: 
Non-executive directors’ and Chairman’s remuneration 
Section 1: 
Executive remuneration 
Section 2: 
Non-executive directors’ and Chairman’s remuneration 
Section 1: 
Executive remuneration 
Section 2: 
Details of remuneration 
Section 3: 
Details of remuneration 
Section 3: 
Executive contracts of employment 
Section 4: 
Executive contracts of employment 
Section 4: 
Long Term Incentives (equity-based compensation) 
Section 5: 
Long Term Incentives (equity-based compensation) 
Section 5: 
Culture, accountability and remuneration 
Section 6:  
Culture, accountability and remuneration 
Section 6:  
Equity holdings and transactions 
Section 7: 
Equity holdings and transactions 
Section 7: 
Other transactions with key management personnel 
Section 8:  
Other transactions with key management personnel 
Section 8:  
Section 1: Non-executive directors’ and Chairman’s remuneration  
Section 1: Non-executive directors’ and Chairman’s remuneration  
Non-executive  directors’  fees  are  reviewed  annually  and  are  determined  by  the  Board.  In  making  its 
determination it takes into account fees paid to other non-executive directors of comparable companies.  
Non-executive  directors’  fees  are  reviewed  annually  and  are  determined  by  the  Board.  In  making  its 
determination it takes into account fees paid to other non-executive directors of comparable companies.  
Non-executive directors’ fees are within the maximum aggregate limit of $600,000 per annum agreed to by 
Non-executive directors’ fees are within the maximum aggregate limit of $600,000 per annum agreed to by 
shareholders at the Annual General Meeting held on 23 November 2021. To preserve the independence and 
shareholders at the Annual General Meeting held on 23 November 2021. To preserve the independence and 
integrity of their position, non-executive directors do not receive performance-based bonuses.   
integrity of their position, non-executive directors do not receive performance-based bonuses.   
For the 2023 financial year, the Chairman’s fees were $100,000 per annum and non-executive directors’ fees 
For the 2023 financial year, the Chairman’s fees were $100,000 per annum and non-executive directors’ fees 
were $50,000 per annum. Mr Andrew Dyer received options in lieu of his non-executive director fees up to end 
were $50,000 per annum. Mr Andrew Dyer received options in lieu of his non-executive director fees up to end 
of March 2023. In addition, the Chair of the Audit & Risk Committee and the Remuneration Committee received 
of March 2023. In addition, the Chair of the Audit & Risk Committee and the Remuneration Committee received 
a further $25,000 in recognition of the additional workload of those positions.  
a further $25,000 in recognition of the additional workload of those positions.  
In  March  2023,  the  Chairman  and  the  non-executive  directors  agreed  to  defer  all  non-executive  directors’ 
In  March  2023,  the  Chairman  and  the  non-executive  directors  agreed  to  defer  all  non-executive  directors’ 
remuneration until end of June 2023. Accordingly, the Chairman and the non-executive directors’ fees from 
remuneration until end of June 2023. Accordingly, the Chairman and the non-executive directors’ fees from 
March 2023 have been accrued but not paid. 
March 2023 have been accrued but not paid. 
Mr  Tom  Triscari  has  been  engaged  via  his  consulting  company,  Lemonade  Projects,  to  provide  advisory 
Mr  Tom  Triscari  has  been  engaged  via  his  consulting  company,  Lemonade  Projects,  to  provide  advisory 
services (US$50,000 per annum). These have been included in key management personnel remuneration. 
services (US$50,000 per annum). These have been included in key management personnel remuneration. 

Section 2: Executive remuneration 
Section 2: Executive remuneration 
The  Board  of  Directors  are  responsible  for  determining  and reviewing compensation  arrangements  for  key 
The  Board  of  Directors  are  responsible  for  determining  and reviewing compensation  arrangements  for  key 
management personnel and the executive team. The Remuneration Committee makes recommendations on 
management personnel and the executive team. The Remuneration Committee makes recommendations on 
remuneration of key management personnel to the Board.  
remuneration of key management personnel to the Board.  
The Board assesses the appropriateness of the nature and amount of emoluments of these employees on a 
The Board assesses the appropriateness of the nature and amount of emoluments of these employees on a 
periodic basis by reference to relevant employment market conditions with the overall objective of ensuring 
periodic basis by reference to relevant employment market conditions with the overall objective of ensuring 
maximum stakeholder benefit by:  
maximum stakeholder benefit by:  

a)  Attracting the highest quality employees; 
a)  Attracting the highest quality employees; 
b)  Retaining the best performing employees; 
b)  Retaining the best performing employees; 
c)  Aligning the employees with shareholder outcomes; 
c)  Aligning the employees with shareholder outcomes; 
d)  Aligning employee motivation to a cascading set of key performance indicators that drive the most 
d)  Aligning employee motivation to a cascading set of key performance indicators that drive the most 

optimal strategic outcomes for the business; and 
optimal strategic outcomes for the business; and 
e)  Ensuring it aligns with the latest industry best practice. 
e)  Ensuring it aligns with the latest industry best practice. 

Executives’  remuneration  consists  of  a  fixed  cash  component,  short-term  incentives  in  the  form  of  cash 
Executives’  remuneration  consists  of  a  fixed  cash  component,  short-term  incentives  in  the  form  of  cash 
bonuses, and long-term incentives in the form of equity-based compensation linked to the long-term prospects 
bonuses, and long-term incentives in the form of equity-based compensation linked to the long-term prospects 
and future performance of the Group. The inclusion of equity-based compensation in executives’ remuneration 
and future performance of the Group. The inclusion of equity-based compensation in executives’ remuneration 
provides  a  direct  link  between  their  remuneration  and  shareholder  wealth,  otherwise  there  are  no  direct 
provides  a  direct  link  between  their  remuneration  and  shareholder  wealth,  otherwise  there  are  no  direct 
relationships. 
relationships. 
The  Board  has  regard  to  the  following  variables  to  assess  the  Group’s  performance  and  benefits  for 
The  Board  has  regard  to  the  following  variables  to  assess  the  Group’s  performance  and  benefits  for 
shareholder wealth: 
shareholder wealth: 

Item 
Item 
EPS (cents) 
EPS (cents) 
Net loss ($) 
Net loss ($) 

Share price at 30 June ($) 
Share price at 30 June ($) 

2023 
2023 
(0.55) 
(0.55) 
(12,078,360) 
(12,078,360) 

0.003 
0.003 

2022 

2022 

(0.23) 

(0.23) 
(4,647,402) 
(4,647,402) 

0.012 

0.012 

2021 

2021 

2020 

2020 

2019 

2019 

(0.33) 

(0.33) 
(6,280,774) 

(6,280,774) 

(0.96) 

(0.96) 
(16,617,725) 

(16,617,725) 

(0.49) 

(0.49) 
(7,042,755) 

(7,042,755) 

0.028 

0.028 

0.018 

0.018 

0.028 

0.028 

19  Adslot 2022 Annual Report   
19  Adslot 2022 Annual Report   

Adslot 2023 Annual Report

19

 
 
Audited Remuneration Report (Continued) 

Section 3: Details of remuneration  

Details of the remuneration of the directors and the key management of the Group and its controlled entities 
are set out in the following tables. 

The key management personnel of Adslot Ltd and its controlled entities include the following directors and 
executive officers: 

Directors 

Position 

Date appointed/resigned as Director 

Mr Andrew Dyer 

Non-Executive Director 

Appointed 28 May 2018 

Non-Executive Chairman 

Appointed 9 June 2023 

Mr Andrew Barlow 

Non-Executive Director 

Appointed 15 February 2010 

Non-Executive Chairman 

Resigned 9 June 2023 

Mr Ben Dixon 

Chief Executive Officer 

Appointed 1 February 2018 

Executive Director 

Appointed 23 December 2013 

Mr Adrian Giles 

Non-Executive Director 

Appointed 26 November 2013 

Ms Sarah Morgan 

Non-Executive Director 

Appointed 27 January 2015 

Mr Tom Triscari 

Non-Executive Director 

Appointed 9 August 2021 

Executive Director, Head of Corporate 
Development and Interim Chief Financial 
Officer 

Appointed 6 April 2022 

Executive Officers 

Position 

Date appointed/resigned as Executive 

Mr Tom Peacock 

Chief Commercial Officer 

Appointed 23 December 2013 

20  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

20

 
 
Group 
2023 

Name 

Short-term benefits 

Salary 
& fees 

$ 

Short 
Term 
Incentive 
$ 

Other 

$ 

Long 
Term 
Benefits 
Long 
Service 
Leave 
$ 

Post-
employment 
benefits 

Super-
annuation 

$ 

Share 
Options 
Expensed 
$ 

Share-based payment 

Executive directors 

Mr B Dixon 

Mr T Triscari (i) 

300,000  

299,902 

Non-executive directors 

Mr A Barlow (ii) 

Mr A Giles  

Ms S Morgan  

Mr A Dyer (ii) 

87,868  

 70,249  

 70,249  

18,297    

Other key management personnel 

Ms F Conlan (iii) 

Mr T Peacock 

52,171  

 259,000  

 -    

 -    

 6,406  

25,292  

- 

13,509 

 -    

 -    

 -    

 -    

 -    

 -   

 -    

 -    

 -    

 -    

 -    

 -    

- 

 -    

 -    

 -    

 -    

- 

6,335  

4,751  

4,751  

13,513 

26,748 

 -    

 -    

 -    

 -    

24,889 

- 

 5,956  

3,150 

25,292 

14,044 

29,329 

Totals 

1,157,736 

-     13,509     

  12,362 

 69,571  

108,523 

Total 

Performance 
Rights 

$ 

$ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

345,211 

340,159 

94,203  

 75,000  

75,000  

43,186 

69,365 

319,577 

1,361,701 

(i) 
(ii) 

(iii) 

(iv) 

In May 2023, Mr Tom Triscari agreed to a reduced fee for his executive roles. 
Mr Andrew Dyer was appointed as Chairman by the Board on 9th June 2023 replacing Mr. Andrew Barlow 
who resigned as Chairman on 9th June 2023. 
Ms Conlan resigned as the Chief Financial officer on 6 April 2022 and as the Company Secretary on 20 April 
2022. She remained with the Company till 30 August 2022 and was considered a KMP until her last day. 
In March 2023, the Chairman and the non-executive directors agreed to defer all non-executive directors’ 
remuneration until end of June 2023. Accordingly, Chairman’s fees $33,333 and the non-executive directors’ 
fees of $62,500 were accrued but not paid. Those amounts have been included in the above table.  

Short Term Incentives   
Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating to 
the 2022 and 2023 financial years, are outlined in the table below: 

Name 

Amount 
Paid 

Total 2022 
STI 
Opportunity 

Amount 
Paid 

Total 2023 
STI 
Opportunity 

Assessment Criteria 

Mr B Dixon 

Ms F Conlan 

$ 

- 

- 

$ 

100,000 

100,000 (a) 

Mr T Peacock 

5,000 

100,000 (a) 

$ 

- 

- 

- 

$ 

100,000 

Group  performance 
management to achieve KPIs 

to  budget  and  executive 

                       -  Group revenue achievement and individual KPIs 

100,000 (a)  Group revenue achievement and individual KPIs 

Mr T Triscari 

-  USD 100,000 (b) 

-  USD 100,000 (b) 

Achieving key performance criteria in the realization 
of shareholder value 

(a) 

(b) 

A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 
at the half year and the balance assessed on revenue targets and personal KPIs at the full year. 
The  Company  may  in  its  absolute  discretion  pay  a  performance  bonus  of  up  to  USD$100,000,  based  on 
achieving key performance criteria in the realization of shareholder value, with such performance criteria to be 
agreed between the Company and the Employee. 

No STIs were paid to key management personnel in relation to the 2023 financial year.  

Adslot 2023 Annual Report  21 

Adslot 2023 Annual Report

21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Audited Remuneration Report (Continued) 

Group 
2022 

Name 

Short-term benefits 

Salary 
& fees 

$ 

Short 
Term 
Incentive 
$ 

Other 

$ 

Long 
Term 
Benefits 
Long 
Service 
Leave 
$ 

Share-based payment 

Post-
employment 
benefits 

Super-
annuation 

$ 

Share 
Options 
Expensed 
$ 

Executive directors 

Mr B Dixon 

Mr T Triscari (i) 

300,000  

124,659 

Non-executive directors 

Mr A Barlow  

Mr A Giles  

Ms S Morgan  

Mr A Dyer 

90,909  

 68,182  

 68,182  

 -    

Other key management personnel 

Ms F Conlan (ii) 

277,500  

 -    

 -    

 5,978  

23,568  

- 

3,172 

- 

 -    

 -    

 -    

 -    

- 

9,091  

6,818  

6,818  

33,031 

56,496 

 -    

 -    

 -    

 -    

35,161 

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

Mr T Peacock 

 244,000  

 5,000   

 1,727  

 10,651  

23,568 

23,568 

14,560 

15,213 

Totals 

1,173,432 

5,000     3,172     

  18,356 

 93,431  

154,461 

Total 

Performance 
Rights 

$ 

$ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

362,577 

184,327 

100,000  

 75,000  

 75,000  

35,161 

317,355 

298,432 

1,447,852 

(i) 

(ii) 

Mr Triscari was appointed as a Non-Executive Director on 9 August 2021 and took over executive positions 
of Head of Corporate Development and Interim Chief Financial Officer on 6 April 2022. 
Ms Conlan resigned as the Chief Financial officer on 6 April 2022 and as the Company Secretary on 20 April 
2022. She remained with the company through the end of the financial year and was considered as an KMP 
till 30 June 2022. 

During the  2022 financial year the Options  outlined  below expired without being  exercised. These expiring options  are 
excluded  from  the  above  Share-based  remuneration  figures. These  amounts  were  previously  included  as  share-based 
remuneration when they were expensed in the financial statements. On the date of expiry, the total amounts that were 
already expensed were moved from share-based payments reserve to retained earnings in the financial statements. There 
were no such expiring options in 2021 financial year. 

Name 

Mr B Dixon 

Mr A Dyer 

Ms F Conlan 

Mr T Peacock 

Options Expired 
(Number) 
     1,000,000  

     4,000,000  

     7,500,000  

     7,500,000  

Value 
($) 
19,600 

55,202 

84,722 

84,722 

20,000,000  

244,246    

22  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Short Term Incentives   

Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating to 
the 2021 and 2022 financial years, are outlined in the table below: 

Name 

Amount 
Paid 

Total 2021 
STI 
Opportunity 

Amount 
Paid 

Total 2022 
STI 
Opportunity 

Assessment Criteria 

Mr B Dixon 

Ms F Conlan 

Mr T Peacock 

Mr T Triscari 

$ 

- 

- 

- 

- 

$ 

100,000 

100,000 (a) 

$ 

- 

- 

$ 

100,000 

Group  performance 
management to achieve KPIs 

to  budget  and  executive 

100,000 (a)  Group revenue achievement and individual KPIs 

100,000 (a) 

5,000 

100,000 (a)  Group revenue achievement and individual KPIs 

- 

-  USD 100,000 (b) 

Achieving key performance criteria in the realization 
of shareholder value 

(a) 

(b) 

A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 
at the half year and the balance assessed on revenue targets and personal KPIs at the full year. 
The  Company  may  in  its  absolute  discretion  pay  a  performance  bonus  of  up  to  USD$100,000,  based  on 
achieving key performance criteria in the realization of shareholder value, with such performance criteria to be 
agreed between the Company and the Employee. 

Other  than  the  amounts  disclosed  for  Mr  Peacock  above,  no  other  STIs  were  paid  to  key  management 
personnel in relation to the 2022 financial year.  

Section 4: Executive contracts of employment  

Formal contracts of employment for all members of the key management personnel are in place. Contractual 
terms for most executives are similar but do, on occasions, vary to suit different needs. The following table 
summarises the key contractual terms for all key management personnel. 

Length of contract 

Open ended. 

Fixed Remuneration 

Remuneration  comprises  salary  and  statutory  employer  superannuation 
contributions. 

Incentive Plans 

Notice Period 

Resignation 

Retirement 

Eligible to participate.  Incentive criteria and award opportunities vary for each 
executive. 

Key Management Personnel, including executive directors, have notice periods 
ranging  from  three  to  four  months.    The  Chief  Executive  Officer  has  a  notice 
period  of  four  months  and  the  Chief  Financial  Officer  and  Chief  Commercial 
Officer  have  notice  periods  of  three  months.  Other  Executives  have  notice 
periods ranging from four weeks to three months. 

Employment  may  be  terminated  by  giving  notice  consistent  with  the  notice 
period. 

There  are  no  financial  entitlements  due  from  the  Group  on  retirement  of  an 
executive. 

Termination by the 
Group 

The  Group  may  terminate  the  employment  agreement  by  providing  notice 
consistent with the notice period or payment in lieu of the notice period. 

Redundancy 

Payments for redundancy are discretionary and are determined having regard to 
the  particular  circumstances.    There  are  no  contractual  commitments  to  pay 
redundancy over and above any statutory entitlement. 

Termination for 
serious misconduct 

The Group may terminate the employment agreement at any time without notice, 
and the executive will be entitled to payment of remuneration only up to the date 
of termination. 

Adslot 2023 Annual Report  23 

Adslot 2023 Annual Report

23

 
 
 
 
 
Audited Remuneration Report (Continued) 

Section 5: Long Term Incentives (equity-based compensation)   

Incentive Option Plan  

At the November 2017 Annual General Meeting, shareholders approved the creation of the Group’s Incentive 
Option Plan which enables the Board to offer eligible employees and directors the right to options which convert 
to fully paid ordinary shares upon exercise, subject to meeting certain vesting criteria. For current options in 
issue  the  only  vesting  criteria  are  service  conditions.  The  Incentive  Option  Plan  was  re-approved  by 
shareholders at the January 2021 Annual General Meeting. 

The  objective  of  the  Incentive  Option  Plan  is  to attract,  motivate and  retain key  employees and  the Group 
considers that the adoption of the Incentive Option Plan and the future issue of options under the Incentive 
Option  Plan  will  provide  selected  employees  and  directors  with  the  opportunity  to  participate  in  the  future 
growth of the Group. 

Adslot  continually  reviews  its  operations,  performance  and  the  broader  market  conditions  to  ensure  that 
incentives offered to key executives are aligned with the growth of the Group and shareholder outcomes whilst 
ensuring  it  can  attract  and  retain  experienced  talent  in  a  competitive  industry.  Adslot  continues  to  operate 
within a highly competitive employment environment for experienced people in the technology and software 
field.  

No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting 
rights. All options are subject to service periods which require the employees remain an employee or Director 
of the Group. 

The  following  tables  show  grants  and  movements  of  share-based  compensation  to  directors  and  senior 
management during the current financial year and the previous financial year: 

2023 

Name 

Series 

Balance at 
beginning of 
the year 
(Number) 

Granted 
during  
the year 
 (Number) 

Lapsed/ 
Forfeited during 
the year 
 (Number) 

Exercised 
during  
the year 
(Number) 

Balance 
 at the end of 
the year 
(Number) 

Vested and 
exercisable at the 
end of the year 
(Number) 

Felicity Conlan(i) 

OP # 20-1 

     1,000,000  

Tom Peacock 

Felicity Conlan 

Tom Peacock 

OP # 20-1 

OP # 21-1 

OP # 21-1 

     1,000,000  

1,250,000  

     1,250,000  

Ben Dixon 

OP # 21-2 

     18,000,000  

Andrew Dyer  

DOP # 21-1 

2,500,000 

Felicity Conlan 

Tom Peacock 

Tom Triscari  

OP # 22-1 

OP # 22-1 

     1,000,000 

     1,000,000 

DOP # 22-1 

     6,000,000 

Andrew Dyer (ii) 

DOP # 22-2 

     2,500,000 

Felicity Conlan 

Tom Peacock 

OP # 22-2 

OP # 22-2 

2,000,000 

6,000,000 

- 

-  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Andrew Dyer (ii) 

DOP # 23-1 

   - 

3,200,000 

   43,500,000  

3,200,000 

- 

- 

- 

- 

       -  

       -  

       -  

       -  

       -  

       -  

       -  

       -  

       -  

- 

- 

- 

- 

- 

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

1,000,000 

1,000,000 

833,333 

833,333 

       -  

     18,000,000  

16,000,000 

       -  

2,500,000 

2,500,000 

       -  

     1,000,000 

       -  

     1,000,000 

       -  

     6,000,000 

       -  

     2,500,000 

       -  

       -  

2,000,000 

6,000,000 

       -  

     3,200,000 

333,333 

333,333 

3,500,000 

2,500,000 

666,667 

2,000,000 

3,200,000 

- 

   46,700,000  

34,699,999 

(i)  Ms Conlan resigned as the Chief Financial officer on 6 April and as the Company Secretary on 20 April 2022. She 
remained with the Company till 30 August 2022 and was considered a KMP until her last day. The Board agreed that 
Ms Conlan will retain all 5,250,000 options after cessation of employment under the same conditions, other than the 
condition that she continued to be an employee. 

(ii)  Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions as set 
out in the Option Plan.  The grants were approved at the Annual General Meetings on  23 November  2021 and 16 
November 2022. 

.  

24  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

24

 
 
 
 
 
 
Section 4: Executive contracts of employment  

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 
the year ended 30 June 2023 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant Date Share Value $ 

Expected Volatility 

Risk Free Interest Rate 

DOP # 23-1 

16/11/22 

15/06/26 

0.018 

0.012 

80.73% 

2.71% 

2022 

Name 

Ben Dixon 

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Andrew Dyer  

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Ben Dixon 

Balance at 
beginning of 
the year 
(Number) 

     1,000,000  

     1,000,000  

     1,000,000  

     6,500,000  

     6,500,000  

     4,000,000  

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

     18,000,000  

Series 

OP # 18-1 

OP # 18-2 

OP # 18-2 

OP # 18-3 

OP # 18-3 

OP # 18-5 

OP # 20-1 

OP # 20-1 

OP # 21-1 

OP # 21-1 

OP # 21-2 

Andrew Dyer  

DOP # 21-1 

2,500,000 

Felicity Conlan 

Tom Peacock 

Tom Triscari (i) 

Andrew Dyer (ii) 

Felicity Conlan 

Tom Peacock 

OP # 22-1 

OP # 22-1 

DOP # 22-1 

DOP # 22-2 

OP # 22-2 

OP # 22-2 

- 

- 

- 

- 

- 

- 

     1,000,000 

     1,000,000 

     6,000,000 

     2,500,000 

2,000,000 

6,000,000 

Granted 
during  
the year 
 (Number) 

Lapsed/ 
Forfeited  
during the year 
 (Number) 

Exercised 
during  
the year 
(Number) 

Balance  
at the end of  
the year 
(Number) 

Vested and 
exercisable at the 
end of the year 
(Number) 

       -  

     (1,000,000)  

       -  

- 

- 

- 

- 

(1,000,000) 

(1,000,000) 

    (6,500,000)  

     (6,500,000)  

- 

- 

- 

- 

       -  

     (4,000,000) 

       -  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

666,667 

666,667 

416,667 

416,667 

14,000,000 

2,500,000 

- 

- 

- 

- 

- 

- 

- 

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

       -  

     18,000,000  

       -  

2,500,000 

       -  

     1,000,000 

       -  

     1,000,000 

       -  

     6,000,000 

       -  

     2,500,000 

1,250,000 

       -  

       -  

2,000,000 

6,000,000 

- 

- 

- 

-  

- 

- 

- 

- 

- 

- 

- 

- 

       -  

       -  

       -  

       -  

       -  

       -  

       -  

       -  

   45,000,000  

18,500,000 

(20,000,000) 

- 

   43,500,000  

19,916,668 

(i) 

In conjunction with his appointment as a Non-Executive Director, Mr Triscari was granted 6 million unlisted options to 
acquire fully paid ordinary shares. 

(ii)  Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions as set 

out in the Option Plan. The grant was approved at the Annual General Meeting on 23 November 2021. 

Adslot 2023 Annual Report  25 

Adslot 2023 Annual Report

25

 
 
 
 
 
 
 
 
 
Audited Remuneration Report (Continued) 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 
the year ended 30 June 2022 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant Date Share Value $ 

Expected Volatility 

Risk Free Interest Rate 

OP # 22-1 

DOP # 22-1 

DOP # 22-2 

OP # 22-2 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

09/08/21 

08/08/25 

0.028 

0.028 

73.27% 

0.02% 

23/11/21 

11/10/25 

0.040 

0.028 

65.07% 

0.69% 

16/06/22 

15/06/26 

0.018 

0.012 

80.73% 

2.71% 

Details of Share Options, ESOP and other rights to ordinary shares in the Group provided as remuneration of 
directors and the key management personnel of the Group are set out below: 

Name 

Directors  
 Mr A Giles  

 Mr A Barlow  

 Mr B Dixon   

 Ms S Morgan   

 Mr A Dyer  

 Mr T Triscari 

 Other key management personnel 

 Ms F Conlan (resigned 30 Aug 2022) 

 Mr T Peacock   

Options Granted During the Year 

2023 (Options) 

2022 (Options) 

Number 

$ 

Number 

$ 

- 

- 

-  

- 

- 

- 

- 

- 

3,200,000  

20,473 

- 

- 

- 

- 

-  

- 

- 

- 

-  

- 

2,500,000  

6,000,000 

3,000,000 

7,000,000  

- 

- 

- 

- 

27,338 

91,538 

26,057  

51,648 

The assessed fair value at issue date of the rights, and the assessed fair value at grant date of the options, 
granted to the executive are allocated equally over the period from issue/grant date to vesting date, and the 
amount is included in the remuneration tables above.  

Section 6: Culture, accountability and remuneration 

The Group’s values of respect, collaboration, communication, integrity and innovation remain critical to our 
culture and effectively guide our employees in making decisions that realise opportunity for the benefit of our 
clients, our shareholders, our employees and the communities in which we operate. 

Employees are made aware that these values form the basis of all behaviours and actions. These behavioural 
expectations are outlined in the Board approved Code of Conduct. The Group communicates and reinforces 
our culture through executive communications, non-monetary performance recognition, policy reminders and 
updates, training, learning and development. 

The Remuneration Committee and the Board are able to assess culture in many ways including through People 
& Culture reporting, senior management off-sites, department head presentations, staff survey results, as well 
as through personal observation of management and staff behaviours and actions. 

The  remuneration  framework  supports  our  principles  by  motivating  staff  to  be  innovative  but  also  be 
accountable for their decisions within the business. 

26  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 7: Equity holdings and transactions 

The number of shares in the Group held during the financial year by each Director of Adslot Ltd and other key 
management personnel of the Group, including their personally related parties, are set out below: 

2023 

Name 

Directors 

Mr A Giles  

Mr A Barlow  

Mr B Dixon  

Ms S Morgan  

Mr A Dyer 

Mr T Triscari 

Other key management personnel 

Ms F Conlan (resigned on 30 Aug 2022) 

Mr T Peacock  

Totals 

Balance at the 
start of the year 

Received during the 
year on exercise of 
an option or right 

Net other changes 
during the year 

Balance at the end 
of the year 

(Number) 

(Number) 

(Number) 

(Number) 

 17,328,483  

 84,743,388  

 40,754,588  

 1,776,089  

 66,096,971  

- 

 544,118  

 3,375,000  

214,618,637 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 -    

- 

 17,328,483  

 84,743,388  

 40,754,588  

 1,776,089  

 66,096,971  

- 

544,118 

 3,375,000  

214,618,637 

After the conclusion of the financial year, as part of the Entitlement Offer finalised on 6 July 2023, the Directors 
of Adslot Ltd including their personally related parties obtained the below shares and share options. 

Name 

Mr A Barlow  

Mr B Dixon  

Ms S Morgan  

Mr A Dyer 

Totals 

Shares 

(Number) 

 42,002,876  

18,210,940  

634,320  

Options 

(Number) 

 42,002,876  

18,210,940  

634,320  

  35,714,681  

  35,714,681  

96,562,817 

96,562,817 

Adslot 2023 Annual Report  27 

Adslot 2023 Annual Report

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Audited Remuneration Report (Continued) 
Audited Remuneration Report (Continued) 
Audited Remuneration Report (Continued) 

Audited Remuneration Report (Continued) 
Section 8: Other transactions with Key Management Personnel 

Section 8: Other transactions with Key Management Personnel 
Transactions with Directors and their personally related entities: 

Transactions with Directors and their personally related entities: 
During the year the Company earned revenue of $10,215 (FY2022: $7,960) from a company requiring web 
development,  hosting  and  marketing  services  related  to  Mr  Adrian  Giles  on  normal  commercial  terms  and 
During the year the Company earned revenue of $10,215 (FY2022: $7,960) from a company requiring web 
conditions.  
development,  hosting  and  marketing  services  related  to  Mr  Adrian  Giles  on  normal  commercial  terms  and 
conditions.  
In the previous financial year 2022 the Company paid $1,688 as underwriting fees to a company connected to 
Mr Andrew Barlow. There were no such payments in FY2023. 
In the previous financial year 2022 the Company paid $1,688 as underwriting fees to a company connected to 
Mr Andrew Barlow. There were no such payments in FY2023. 
There  were  no  other  transactions  with  directors  and  their  personally  related  entities  for  the  financial  years 
ending 30 June 2023 and 30 June 2022.  
There  were  no  other  transactions  with  directors  and  their  personally  related  entities  for  the  financial  years 
ending 30 June 2023 and 30 June 2022.  
After the conclusion of the financial year, as part of the Entitlement Offer finalised on 6 July 2023 the Company 
incurred below sub-underwriting fees paid/payable to Directors of Adslot Ltd including their personally related 
After the conclusion of the financial year, as part of the Entitlement Offer finalised on 6 July 2023 the Company 
parties: 
incurred below sub-underwriting fees paid/payable to Directors of Adslot Ltd including their personally related 
parties: 

-  Mr. Andrew Barlow $1,078.76; 
-  Mr. Andrew Dyer $1,111.52; and 
-  Mr. Andrew Barlow $1,078.76; 
-  Mr. Benjamin Dixon $335.58.  
-  Mr. Andrew Dyer $1,111.52; and 
-  Mr. Benjamin Dixon $335.58.  

This marks the end of the audited remuneration report.  

This marks the end of the audited remuneration report.  
This report is made in accordance with a resolution of directors. 

This report is made in accordance with a resolution of directors. 

Andrew Dyer 
Chairman 
Andrew Dyer 
31 August 2023 
Chairman 
31 August 2023 

28  Adslot 2023 Annual Report   

28  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Directors’ Report Disclosures 

Directors 

Andrew Dyer 
Chairman 

Ben Dixon 
CEO & Executive Director 

Andrew Barlow 
Non-Executive Director 

Sarah Morgan 
Non-Executive Director 

Adrian Giles 
Non-Executive Director 

Tom Triscari 
Executive Director 

All directors listed were directors for the whole financial year and up to the date of this report.  

Company Secretary 

Mr Mark Licciardo 

Mark Licciardo was the founder and Managing Director of Mertons Corporate Services, and is now Managing 
Director,  Listed  Company  Services  for  Acclime.  Acclime  provides  company  secretarial  and  corporate 
governance consulting services to ASX listed and unlisted public and private companies. He is also a former 
Company  Secretary  of  ASX  listed  companies  Transurban  Group  and  Australian  Foundation  Investment 
Company Limited. Mr Licciardo holds a Bachelor of Business Degree (Accounting) and a Graduate Diploma 
in Company Secretarial Practice, is a Fellow of the Australian Institute of Company Directors, the Governance 
Institute  of  Australia  and  the  Institute  of  Company  Secretaries  and  Administrators.  Mr  Licciardo  is  a  non-
executive director of ASX listed Frontier Digital Ventures (ASX: FDV), Weebit-Nano (ASX: WBT) and a number 
of other unlisted public and private companies. 

Mr Licciardo joined Adslot Ltd as Company Secretary on 20 April 2022. 

Directorships of other listed companies 

Other than those disclosed on pages 5 to 7 of this Annual Report no director holds a Directorship in any other 
listed companies in the three-year period immediately before the end of the financial year. 

6 to 7

Directors’ shareholdings 

The following table sets out each director’s relevant interest in shares or options in shares of the Group as at 
the date of this report. 

Directors 

Mr Andrew Barlow 

Mr Adrian Giles 
Mr Ben Dixon 

Ms Sarah Morgan 
Mr Andrew Dyer 

Mr Tom Triscari 

Ordinary Shares 
# 
126,746,264 

Share Options 
# 
42,002,876 

17,328,483 

58,965,528 

2,410,409 

101,811,652 

- 

- 

36,210,940 

634,320 

43,914,681 

6,000,000 

Remuneration of directors and senior management 

Information about the remuneration of directors and senior management is set out in the remuneration report 
of this directors’ report. 

Directors’ Meetings 

The following table sets out the number of meetings of the Group’s Directors held during the year ended 30 
June 2023 and the number of meetings attended by each Director. 

Directors 

Held 

Attended 

Held 

Attended 

Held 

Attended 

Board of Directors 

Remuneration Committee  Audit and Risk Committee 

Mr Andrew Barlow 
Mr Adrian Giles 
Mr Ben Dixon 
Ms Sarah Morgan 
Mr Andrew Dyer 
Mr Tom Triscari 

8 
8 
8 
8 
8 
8 

8 
6 
8 
8 
7 
8 

1 
1 
- 
- 
1 
- 

- 
1 
- 
- 
1 
- 

- 
4 
- 
4 
4 
- 

- 
3 
- 
4 
4 
- 

Adslot 2023 Annual Report  29 

Adslot 2023 Annual Report

29

 
 
Grant Thornton Audit Pty Ltd
Level 22 Tower 5
Collins Square
727 Collins Street
Melbourne VIC 3008
GPO Box 4736
Grant Thornton Audit Pty Ltd
Melbourne VIC 3001
Level 22 Tower 5
T +61 3 8320 2222
Collins Square
727 Collins Street
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GPO Box 4736
Melbourne VIC 3001

T +61 3 8320 2222

Auditor’s Independence Declaration 

To the Directors of Adslot Limited

In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
Auditor’s Independence Declaration 
of Adslot Limited for the year ended 30 June 2023, I declare that, to the best of my knowledge and belief, there 
have been:
To the Directors of Adslot Limited
a no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the 
In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
of Adslot Limited for the year ended 30 June 2023, I declare that, to the best of my knowledge and belief, there 
b no contraventions of any applicable code of professional conduct in relation to the audit.
have been:

audit; and

a no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the 

audit; and

b no contraventions of any applicable code of professional conduct in relation to the audit.

Grant Thornton Audit Pty Ltd
Chartered Accountants

Grant Thornton Audit Pty Ltd
Chartered Accountants

E W Passaris
Partner – Audit & Assurance

Melbourne, 31 August 2023

E W Passaris
Partner – Audit & Assurance

Melbourne, 31 August 2023

www.grantthornton.com.au
ACN-130 913 594 

Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
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another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
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#10393093v1w
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another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
Legislation. 

Adslot 2023 Annual Report

30

#10393093v1w

Consolidated Statement of Profit or Loss and Other Comprehensive Income 

For the year ended 30 June 2023 

Total revenue from continuing operations 

Other income 

Total revenue and other income 

Hosting & other related technology costs 

Employee benefits expense 

Other operating expenses 

Share-based payment expense 

Depreciation and amortisation expenses 

Reversal of provision for R&D Claim for Financial Year 2015/2016 

Impairment losses 

Interest expense 

Total expenses 

Loss before income tax expense 

Income tax benefit/(expense) 

Loss after income tax expense 

Net loss attributable to the members 

Other comprehensive income/(loss) 

Items that may be reclassified subsequently to profit or loss 

Foreign exchange translation 

Total other comprehensive income/(loss) 

Total comprehensive loss attributable to the members 

Earnings per share (EPS) from loss from continuing operations 
attributable to the ordinary equity holders of the Group 

Basic earnings per share 

Diluted earnings per share 

Notes 

3 

3 

4,10 

4 

21 

4 

4 

4 

5 

17 

17 

2023 
$ 

 8,934,422  

 295,540  

 9,229,962  

 (1,084,846) 

 (7,380,620) 

(2,419,794) 

  (416,828)  

 (3,413,260) 

 -  

(6,284,739) 

(84,693) 

(21,084,780) 

(11,854,818) 

(223,542) 

(12,078,360) 

(12,078,360) 

2022 
$ 

 8,992,480  

 469,317  

 9,461,797  

 (1,217,618) 

 (7,756,399) 

(2,412,065) 

  (322,326)  

 (3,642,837) 

 1,527,734  

- 

(82,956) 

(13,906,467) 

(4,444,670) 

(202,732) 

(4,647,402) 

(4,647,402) 

91,601 

91,601 

52,328 

52,328 

(11,986,759) 

(4,595,074) 

2023 
Cents 

(0.55) 

(0.55) 

2022 
Cents 

(0.23) 

(0.23) 

The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction with the 
accompanying notes. 

Adslot 2023 Annual Report

Adslot 2023 Annual Report  31 

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position  

As at 30 June 2023 

Current assets 

Cash and cash equivalents 

Trade and other receivables 

Prepayments  

Total current assets 

Non-current assets 

Property, plant & equipment 

Intangible assets 

Total non-current assets 

Total assets 

Current liabilities 

Trade and other payables 

Other liabilities 

Lease liability 

Provisions 

Total current liabilities 

Non-current liabilities 

Lease liability 

Provisions 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity 

Issued capital 

Reserves 

Accumulated losses 

Total equity 

Notes 

2023 

$ 

2022 

$ 

7 

8 

9 

10 

11 

12 

13 

14 

13 

14 

15 

16 

 2,874,746  

 4,902,035 

 19,282  

 5,951,807  

 4,552,666  

 294,480  

7,796,063  

 10,798,953  

 1,654,882  

 5,560,974  

 2,237,912  

 12,167,061  

  7,215,856 

  14,404,973 

15,011,919 

25,203,926 

 5,743,146  

 4,686,011  

326,512  

590,933  

 531,838  

 370,979  

 495,488  

 670,717  

 7,192,429  

 6,223,195  

 1,077,921  

 794,478  

 1,659,944  

 683,233  

1,872,399 

2,343,177 

9,064,828 

8,566,372 

5,947,091 

16,637,554 

 160,134,280  

 159,242,345  

 1,371,381 

 1,203,847  

 (155,558,570) 

 (143,808,638) 

 5,947,091  

 16,637,554  

The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes. 

32  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity  

For the year ended 30 June 2023 

2023 

Balance at 1 July 2022 

Movement in foreign exchange translation 
reserve 

Other comprehensive income 

Loss attributable to members of the Group 

Total comprehensive income/(loss) 

Notes 

Issued 
Capital 
$ 

Reserves 
$ 

Accumulated 
Losses 
$ 

159,242,345 

1,203,847 

(143,808,638) 

Total 
Equity 
$ 
16,637,554 

16 

 -  

91,601 

 -  

- 

91,601 

91,601 

91,601 

- 

- 

- 

- 

(12,078,360) 

(12,078,360) 

91,601 

(12,078,360) 

(11,986,759) 

Transactions with equity holders in their 
capacity as equity holders 

Contributions of equity, net of transaction costs 

Cancellation of Treasury Shares 

Vested options lapsed or expired 

Share-based expenses  

15 

15 

16 

16 

879,468 

 -  

- 

879,468 

12,467 

(12,467) 

- 

- 

891,935 

(328,428) 

328,428 

416,828 

75,933 

- 

416,828 

328,428 

1,296,296 

- 

- 

Balance 30 June 2023 

160,134,280 

1,371,381 

(155,558,570) 

5,947,091 

2022 

Balance at 1 July 2021 
Movement in foreign exchange translation 
reserve 

Other comprehensive income 

Loss attributable to members of the Group 

Total comprehensive income/(loss) 

Notes 

16 

Issued 
Capital 
$ 

Reserves 
$ 

Accumulated 
Losses 
$ 

155,607,845 

1,473,259 

(139,805,302) 

Total 
Equity 
$ 
17,275,802 

 -  

- 

- 

- 

52,328 

52,328 

 -  

- 

52,328 

52,328 

- 

(4,647,402) 

(4,647,402) 

52,328 

(4,647,402) 

(4,595,074) 

Transactions with equity holders in their 
capacity as equity holders 

Contributions of equity, net of transaction costs 

Reclassification of vested options lapsed or 
expired 

Share-based expenses 

15 

15 

16 

3,634,500 

 -  

- 

3,634,500 

- 

- 

(644,066) 

644,066 

- 

322,326  

- 

322,326  

3,634,500 

(321,740) 

644,066 

3,956,826 

Balance 30 June 2022 

159,242,345 

1,203,847 

(143,808,638) 

16,637,554 

The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes

Adslot 2023 Annual Report  33 
Adslot 2023 Annual Report

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flows  

For the year ended 30 June 2023 

Notes 

2023 

$ 

2022 

$ 

Cash flows from operating activities 

Receipts from trade and other debtors  

Interest received 

Receipt of R&D tax incentive and other Grants 

15,967,590 

16,753,032 

 9,140  

 318,834  

 9,703  

 912,075  

Payments to trade creditors, other creditors and employees  

 (17,811,204) 

 (19,884,625) 

Interest paid 

Net cash outflows from operating activities 

22 

Cash flows from investing activities 

Payments for property, plant and equipment 

Receipt of R&D tax incentive relating to capitalised assets 

Payments for intangible assets 

Net cash outflows from investing activities 

 (86,811) 

(1,602,451) 

 (78,675) 

(2,288,490) 

(5,388) 

913,537 

(103,577) 

1,884,849 

(3,189,305) 

(3,405,041) 

(2,281,156) 

(1,623,769) 

Cash flows from financing activities 

Proceeds from issue of shares 

Payments of equity raising costs 

Payments for leased assets 

Repayment of borrowings 

1,100,000 

(58,197) 

(522,349) 

- 

3,782,031 

(148,879) 

(627,180) 

(177,236) 

3(ii) 

Net cash inflows from financing activities 

519,454 

2,828,736 

Net increase/(decrease) in cash held 

Cash at the beginning of the financial year 

Effects of exchange rate changes on cash 

Cash at the end of the financial year  

7 

(3,364,153) 

(1,083,523) 

5,951,807 

287,092 

2,874,746 

6,826,853 

208,477 

5,951,807 

The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes. 

34  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

  Summary of Significant Accounting Policies 

The financial report covers Adslot Ltd (‘the Company’) and controlled entities (‘the Group’). Adslot Ltd is a 
listed public company, incorporated and domiciled in Australia. The financial report is for the financial year 
ended 30 June 2023 and is presented in Australian dollars. 

The principal accounting policies adopted in the preparation of these consolidated financial statements are 
summarised below.  These policies have been consistently applied to all the years presented, unless otherwise 
stated.  

(a) New or amended Accounting Standards and Interpretations  

The Group has adopted all of the new, revised or amended Accounting Standards and Interpretations issued 
by the Australian Accounting Standards Board (AASB) that are mandatory for the current reporting period. For 
the reporting period the Group adoption below Accounting Standards and Interpretations which did not have 
any impact on the financial performance or position of the group. 

AASB 2020-3 Annual Improvements 2018–2020 and Other Amendments 

AASB 2020-3 amends: 

(a)  AASB 1 to simplify the application of AASB 1 by a subsidiary that becomes a first-time adopter after 

its parent in relation to the measurement of cumulative translation differences; 

(b)  AASB 3 to update a reference to the Conceptual Framework for Financial Reporting without changing 

the 

(c)  accounting requirements for business combinations; 
(d)  AASB 9 to clarify the fees an entity includes when assessing whether the terms of a new or modified 

financial liability are substantially different from the terms of the original financial liability; 

(e)  AASB  116  to  require  an  entity  to  recognise  the  sales  proceeds  from  selling  items  produced  while 

preparing 

(f)  property,  plant  and  equipment  for  its  intended  use and  the  related  cost  in  profit  or  loss,  instead  of 

deducting the amounts received from the cost of the asset; 

(g)  AASB 137 to specify the costs that an entity includes when assessing whether a contract will be loss-

making; and 

(h)  AASB 141 to remove the requirement to exclude cash flows from taxation when measuring fair value, 
thereby aligning the fair value measurement requirements in AASB 141 with those in other Australian 
Accounting Standards. 

This Standard applies to annual periods beginning on or after 1 January 2022. The Group has adopted the 
changes and there was no impact on the financial statements. 

There are other new, revised or amended Accounting Standards or Interpretations that are not yet mandatory 
and have not been early adopted. Below are the unadopted new accounting standards that are relevant to the 
Group. 

AASB  2020-1  Amendments  –  Classification  of  Liabilities  as  current  or  non-current  and  AASB  2022-6 
Amendments – non-current Liabilities with Covenants 

In  March  2020,  the  AASB  issued  AASB  2020-1  which  makes  amendments  to  AASB  101  Presentation  of 
Financial  Statements  to  clarify  requirements  for  the  presentation  of  liabilities  in  the  statement  of  financial 
position  as  current  or  non-current.  The  mandatory  effective  date  of  AABS  2020-1  has  been  deferred  to  1 
January 2023 by AASB 2020-6. 

In December 2022, the AASB issued AASB 2022-6 which amends AASB 101 to improve the information an 
entity provides in its financial statements about liabilities arising from loan arrangements for which the entity’s 
right to defer settlement of those liabilities for at least twelve months after the reporting period is subject to the 
entity  complying  with  conditions  specified  in  the  loan  arrangement.  It  also  amends  an  example  in  Practice 
Statement 2 regarding assessing whether information about covenants is material for disclosure. 

The Group has not yet assessed the full impact of this Standard.

Adslot 2023 Annual Report  35 

Adslot 2023 Annual Report

35

 
 
 
 
 
 
Notes to the Financial Statements (Continued) 
1.  Summary of Significant Accounting Policies (Continued) 

(a)  New or amended Accounting Standards and Interpretations (Continued) 

AASB 2021-2 Amendments – Disclosure of Accounting Policies and Definition of Accounting Estimates 

AASB 2021-2 amends the following Australian Accounting Standards: 

•  AASB 7 Financial Instruments: Disclosures (August 2015); 
•  AASB 101 Presentation of Financial Statements (July 2015); 
•  AASB 108 Accounting Policies, Changes in Accounting Estimates and Errors (August 2015); and 
•  AASB 134 Interim Financial Reporting (August 2015). 

The  Standard  also  makes  amendments  to  AASB  Practice  Statement  2  Making  Materiality  Judgements 
(December 2017). 

These  amendments  arise  from  the  issuance  by  the  International  Accounting  Standards  Board  (IASB)  in 
February 2021 of the following International Financial Reporting Standards: 

•  Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement 2); and 
•  Definition of Accounting Estimates (Amendments to IAS 8). 

The Group has not yet assessed the full impact of this Standard. 

AASB 2021-5 Deferred Tax Related to Assets and Liabilities Arising from a Single Transaction  

AASB 2021-5 amends the initial recognition exemption in AASB 112 Income Taxes such that it is not applicable 
to leases and decommissioning obligations – transactions for which companies recognise both an asset and 
liability and that give rise to equal taxable and deductible temporary differences. 

The Group has not yet assessed the full impact of this Standard. 

(b) Basis of preparation  

This general-purpose financial report has been prepared in accordance with Australian Accounting Standards, 
other  authoritative  pronouncements  of  the  Australian  Accounting  Standards  Board  (AASB)  and  the 
Corporations Act 2001. 

Compliance with IFRS 

Australian Accounting Standards include International Financial Reporting Standards as adopted in Australia. 
Compliance with Australian Accounting Standards ensures that the financial statements and notes of Adslot 
Ltd comply with International Financial Reporting Standards (IFRS) as issued by the International Accounting 
Standards Board (IASB). Adslot Ltd is a for-profit entity for the purpose of preparing the financial statements. 

Historical cost convention 

The financial statements have been prepared under the historical cost convention except for where applicable, 
the revaluation of financial assets and liabilities at fair value through profit or loss.  

Critical accounting estimates 

The preparation of financial statements in conformity with Australian Accounting Standards requires the use 
of certain critical accounting estimates. It also requires management to exercise its judgement in the process 
of applying the Group’s accounting policies. The estimates and associated assumptions are based on historical 
experience and other factors that are considered relevant. Actual results may differ from these estimates. The 
estimates and associated assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the revision affects only that period or in the 
period of the revision and future periods if the revision affects both current and future periods.  

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(c)  Going concern 

Management continues to invest resources to support growth in trading fees, primarily from media agency 
holding companies and their subsidiaries in the EU, US and UK markets.  

In July 2023 the Group successfully concluded a $4.25 million (before cost) capital raise via a share placement 
($1.1  million)  and  a  fully  underwritten  Entitlement  Offer  ($3.15  million).  The  capital  raised  from  the  share 
placement was received in FY2023 and the Entitlement Offer component in July 2023.  

The Group incurred a net loss of $12.0 million during the full year ended 30 June 2023 including a $6.3 million 
impairment of Goodwill and other intangibles. 

Inflows  from  financing  activities  of  $0.5  million,  combined  with  the  net  cash  outflows  from  operating  and 
investing  activities  of  $3.9  million,  resulted  in  net  cash  outflows  of  $3.4  million  in  FY2023.    Management 
anticipates incurring further net cash outflows from operations until such time as sufficient revenue growth is 
achieved.  

The FY2022 R&D claim of $1.2 million was received in November 2022. The FY2023 R&D claim of $1.0 million 
is expected to be received in the first half of FY2024. 

A delay in expected growth in revenues, and/or a delay in payment of the FY2023 R&D claim, has the potential 
to create a cash flow risk to the Group which could affect its ability to pay its debts as and when they fall due, 
and to realise its assets in the normal course of business.  

However, the directors believe the Group will be able to continue to pay its debts as and when they fall due for 
the following reasons:  

the Group’s cash position of $2.9 million at 30 June 2023; 

• 
•  on conclusion of the capital raise in July 2023 the Group received a further $2.5 million (after cost) for 
operations, after leaving any potential outflows relating to unmarketable parcels share buyback program 
announced on 31 July 2023;  
receipt of the FY2023 R&D claim of $1.0 million which is expected to be received in the first half of FY2024; 
receipt of Symphony licence fees which are largely recurring and predictable;  
reduced cash outflow generated by already implemented cost management initiatives announced to the 
market in August 2022 and March 2023 and the opportunity to implement further cost reductions;  

• 
• 
• 

•  potential  of  a  further  $6.4 million  inflow  of  through  the  exercise of  options  issued  as  part  of  the  recent 

capital raise; and 

•  additional capital cash inflows given the Group has a proven track record of successfully raising capital 

from existing and new investors. 

Accordingly, the directors believe there exists a reasonable expectation that the Group can continue to pay its 
debts as and when they fall due, and the financial report has been prepared on a going concern basis. 

Adslot 2023 Annual Report  37 

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37

 
 
 
Notes to the Financial Statements (Continued) 
1.   Summary of Significant Accounting Policies (Continued) 

(d) Principles of consolidation 

Subsidiaries 

The consolidated financial statements comprise those of the Group, and the entities it controlled at the end of, 
or during, the financial year. The Group controls a subsidiary if it is exposed, or has rights, to variable returns 
from its involvement with the subsidiary and has the ability to affect those returns through its power over the 
subsidiary.   

All intra-group transactions, balances, income and expenses between entities in the Group included in the 
financial  statements  have  been  eliminated  in  full.  Where  unrealised  losses  on  intra-group  asset  sales  are 
reversed on consolidation, the underlying asset is also tested for impairment from a group perspective. Where 
an entity either began or ceased to be controlled during the year, the results are included only from the date 
control commenced or up to the date control ceased. The accounting policies adopted in preparing the financial 
statements have been consistently applied by entities in the Group. 

Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in 
Note 24. 

Business combinations 

Acquisition of subsidiaries and businesses are accounted for using the acquisition method. The consideration 
for each acquisition is measured at the aggregate of the fair values (at the date of exchange) of assets given, 
liabilities  incurred  or  assumed  and  equity  instruments  issued  by  the  Group  in  exchange  for  control  of  the 
acquiree. Acquisition related costs are recognised in profit or loss as incurred.  

The Group recognises identifiable assets and liabilities assumed in the business combination regardless of 
whether  they  have  been  previously  recognised  in  the  acquiree’s  financial  statements  prior  to  acquisition. 
Assets acquired and liabilities assumed are generally measured at their acquisition date fair values. Goodwill 
is stated after separate recognition of identifiable intangible assets calculated as the excess of the sum of the 
fair value of the consideration transferred over the acquisition date fair value of identifiable net assets. If the 
identifiable net assets exceed the consideration transferred, the excess amount is recognised in profit or loss 
immediately.  

Any deferred settlement of cash consideration is discounted to its present value as at the date of acquisition. 
The  discount  rate  used  is  the  incremental  borrowing  rate  that  the  Group  can  obtain  from  an  independent 
financier under comparable terms and conditions. 

Foreign Currency Exchange 

In preparing the financial statements of the individual entities, transactions in currencies other than the entity’s 
functional currency are recorded at the rates of exchange prevailing on the dates of the transactions. At each 
reporting date, monetary items denominated in foreign currencies are retranslated at the rates prevailing at 
the reporting date.  Exchange differences are recognised in the Consolidated Statement of Profit or Loss and 
Other Comprehensive Income in the period in which they arise. 

On  consolidation,  the  assets  and  liabilities  of  the  Group’s  foreign  operations  are  translated  into  Australian 
dollars at exchange rates prevailing on the reporting date. Income and expense items are translated at the 
closing  exchange  rates  for  the  period.  Exchange  differences  arising,  if  any,  are  charged/credited  to  other 
comprehensive  income  and  recognised  in  the  Group’s  foreign  currency  translation  reserve  in  equity.  On 
disposal of a foreign operation the cumulative translation difference recognised in equity are reclassified to 
profit or loss and recognised as part of the gain or loss on disposal.     

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(e)  Cash and cash equivalents 

For the purposes of the Consolidated Statement of Cash Flows, cash includes cash on hand and deposits at 
call which are readily convertible to cash and are not subject to significant risk of changes in value, net of bank 
overdrafts. 

Cash  held  on  behalf  of  Publishers  represents  the  share  of  campaign  fees  held  before  releasing  to  Adslot 
Publishers. 

(f)  Property, plant and equipment 

Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. 
The carrying values of property, plant and equipment are reviewed for impairment when events or changes in 
circumstances indicate the carrying value may not be recoverable. Leasehold improvements are depreciated 
using the straight-line method over the remaining period of the underlying lease.  

Depreciation  is  calculated  on  a  straight-line  basis  for  all  plant  and  equipment.  The  estimated  useful  lives, 
residual values and depreciation method are reviewed at the end of each annual reporting period, with the 
effect of any changes recognised on a prospective basis. 

The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as 
the difference between the sales proceeds and the carrying amount of asset and is recognised in profit or loss.  
The following depreciation rates are used for each class of depreciable asset: 

Computer Equipment  

Plant & Equipment 

Leasehold Improvements 

(g)  Receivables 

33 – 40% per annum 

20 – 33% per annum 

20 – 100% per annum 

Trade receivables are initially measured at their transaction price if they do not contain a significant financing 
component.  They  are  non-derivative  financial  assets  with  fixed  or  determinable  amounts  not  quoted  in  an 
active market. Trade accounts receivable are generally settled between 14 and 60 days and carried at amounts 
recoverable. 

Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be uncollectible 
are written off. The Group makes use of AASB 9 simplified approach in accounting for trade receivables and 
records the loss allowance at the amount equal to the expected lifetime credit losses. In using this practical 
expedient,  the  Group  uses  its  historical  experience,  external  indicators  and  forward-looking  information  to 
calculate the expected credit losses. The amount of the expected credit loss is recognised in profit or loss. 
Subsequent recoveries of amounts previously written off are credited against the allowance account.  

(h)  Trade and other creditors – financial liabilities 

Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group 
prior to the end of the financial year and which are unpaid. The amounts are unsecured and are usually paid 
within 45 days of recognition. 

Financial liabilities are measured subsequently at amortised cost using the effective interest method. 

Adslot 2023 Annual Report  39 

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39

 
 
 
 
 
Notes to the Financial Statements (Continued) 
1.  Summary of Significant Accounting Policies (Continued) 

(i)  Borrowings  

Borrowings  are  initially  recognised  at  fair  value  (less  transaction  costs)  and  subsequently  measured  at 
amortised cost.  Any difference between the proceeds and the redemption amount is recognised in profit or 
loss over the period of the borrowing using the effective interest method. 

(j)  Finance costs  

Finance costs are recognised as expenses in the period in which they are incurred except where they are 
incurred in the construction of a qualifying asset in which case the finance costs are capitalised as part of the 
asset. 

(k)  Income tax 

The income tax expense or revenue for the period is the tax payable on the current period’s taxable income 
based on the national income tax rate for each jurisdiction adjusted by changes in deferred tax assets and 
liabilities attributable to temporary differences between the tax bases of assets and liabilities and their carrying 
amounts in the financial statements, and to unused tax losses. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply 
when  the  assets  are  recovered  or  liabilities  are  settled,  based  on  those  tax  rates  which  are  enacted  or 
substantively enacted for each jurisdiction.  The relevant tax rates are applied to the cumulative amounts of 
deductible and taxable temporary differences to measure the deferred tax asset or liability.  An exception is 
made for certain temporary differences arising from the initial recognition of an asset or a liability.  No deferred 
tax asset or liability is recognised in relation to these temporary differences if they arose in a transaction, other 
than a business combination, that at the time of the transaction did not affect either accounting profit or taxable 
profit or loss. 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is 
probable  that  future  taxable  amounts  will  be  available  to  utilise  those  temporary  differences  and  losses. 
Deferred tax liabilities are always provided for in full. 

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount 
and tax bases of investments in controlled entities where the parent entity is able to control the timing of the 
reversal of the temporary differences and it is probable that the differences will not reverse in the foreseeable 
future. 

Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised 
directly in equity. 

Tax consolidation legislation 

Adslot  Ltd  and  its  wholly-owned  Australian  controlled  entities  have  implemented  the  tax  consolidation 
legislation. The head entity, Adslot Ltd, and the controlled entities in the tax consolidated group account for 
their  own  current  and  deferred  tax  amounts.  These  tax  amounts  are  measured  as  if  each  entity  in  the  tax 
consolidated group continues to be a stand-alone taxpayer in its own right where the entity is subject to tax as 
part of the tax-consolidated group. 

To the extent that it is not probable that taxable profit will be available in the foreseeable future against which 
the unused tax losses or unused tax credits can be utilised, the deferred tax assets of its own and its controlled 
entities are not recognised. 

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(l)  Employee benefits 

Wages and salaries, annual leave and sick leave 

Short-term  employee  benefits  are  current  liabilities  included  in  employee  benefits,  measured  at  the 
undiscounted amount that the Group expects to pay as a result of the unused entitlement.  Annual leave is 
included in ‘provisions’.  The Group does not discount the leave liability calculations as the Group expects all 
annual leave for all employees to be used wholly within 12 months of the end of reporting period.  

Long service leave 

The  liability  for  long  service  leave  is  recognised  in  the  non-current  provision  for  employee  benefits  and  is 
measured as the present value of the estimated future cash outflows to be made by the Group in respect of 
services provided by employees up to reporting date. 

Share-based compensation benefits 

Equity-settled share-based payments with employees and others providing similar services are measured at 
the fair value of the equity instrument at the grant date. The fair value at grant date is determined using an 
appropriate  pricing  model  that  takes  into  account  the  exercise  price,  the  term  of  the  option,  the  impact  of 
dilution,  the  share  price  at  grant  date,  the  expected  price  volatility  of  the  underlying  share,  the  expected 
dividends yield and the risk-free interest rate for the term of the option. 

The fair value determined at the grant date of the equity-settled share-based payments is recognised as an 
expense, with a corresponding increase in equity (share-based payments reserve) on a straight-line basis over 
the vesting period.  

Upon the exercise of options, the balance of the share-based payments reserve relating to those options is 
transferred to share capital while the proceeds received, net of any directly attributable transaction costs, are 
credited to share capital. 

Adslot 2023 Annual Report  41 

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41

 
 
 
 
 
Notes to the Financial Statements (Continued) 
1.  Summary of Significant Accounting Policies (Continued) 

(m) Intangible Assets 

Goodwill 

Goodwill  arising  in  a  business  combination  is  recognised  as  an  asset  at  the  date  that  control  is  acquired 
(acquisition date). Goodwill is measured as the excess of the fair value of consideration paid over the fair value 
of the identifiable net assets of the entity or operations acquired. Goodwill acquired in business combinations 
is not amortised.  Instead, goodwill is tested for impairment at least on an annual basis. An impairment loss for 
goodwill is recognised immediately in profit or loss and is not reversed in a subsequent period. 

Research and development expenditure 

Research costs are expensed as incurred. An intangible asset arising from development expenditure on an 
internal project is recognised only when the Group can demonstrate the technical feasibility of completing the 
intangible asset so that it will be available for use or sale, its intention to complete and its ability to use or sell 
the asset, how the asset will generate future economic benefits, the availability of resources to complete the 
development and the ability to measure reliably the expenditure attributable to the intangible asset during its 
development.    Following  the  initial  recognition  of  the  development  expenditure,  the  cost  model  is  applied 
requiring  the  assets  to  be  carried  at  cost  less  any  accumulated  amortisation  and  accumulated  impairment 
losses.  Any  expenditure  so  capitalised  is  amortised  over  the  period  of  expected  benefits  from  the  related 
project. 

The carrying value of an intangible asset arising from development costs is tested for impairment annually 
when the asset is not yet available for use or more frequently when an indicator of impairment arises during 
the reporting period. 

Intellectual property 

The intellectual property relates to the platform technology, branding and domains acquired as a result of the 
acquisition of Adslot and Facilitate Digital businesses. Where the useful life is assessed as indefinite, assets 
are  not  amortised  and  the  carrying  value  is  tested  for  impairment  annually  or  more  frequently  if  events  or 
changes in circumstances indicate impairment. It is carried at cost less impairment losses. For those assets 
assessed as having a finite life, they are amortised on a straight-line basis over the estimated useful life of the 
asset. The expected accounting useful life of intellectual property relating to the Adslot and Facilitate Digital 
business is 4 to 5 years.  

Domain name 

Acquired domain names are accounted for at cost, useful life is assessed as indefinite and the assets are not 
amortised. The carrying value is tested for impairment annually or more frequently if events or changes in 
circumstances indicate impairment. They are carried at cost less impairment losses. 

Software 

Internally  developed  software  represents  internally  developed  software  platforms  capitalised  according  to 
accounting standards. Software is assessed as having a finite life and is amortised on a straight-line basis 
over the estimated useful life of the asset. The expected accounting useful life of software is 5 years. 

The carrying value of the software is tested for impairment when an indicator of impairment arises during the 
reporting period. 

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(n)  Leased assets and liabilities 

In line with AASB 16 ‘Leases’, the Group recognises a right-of-use asset and a corresponding lease liability at 
the  commencement  of  a  lease.  The  right-of-use  asset  is  recognised  at  an  amount  equal  to  the  initial 
measurement  of  the  lease  liability,  adjusted  for  lease  prepayments,  lease  incentives  received,  initial  direct 
costs incurred and an estimate of any future restoration, removal or dismantling costs.  

The lease liability is measured at the present value of future lease payments comprising; fixed lease payments 
less incentives, variable lease payments, residual guarantees payable, payment of purchase options where 
exercise is reasonably certain and any anticipated termination penalties. The lease payments are discounted 
at the rate implicit in the lease, or where not readily determinable, at the entity’s incremental borrowing rate. 

For all new contracts, the Group considers whether a contract is, or contains a lease. A lease is defined as a 
contract or a part of a contract, that conveys the right to use an asset for a period of time in exchange for 
consideration. To apply this definition, the Group assesses whether the contract meets three key evaluations 
as follows: 

• 

• 

• 

the  contract  contains  an  identified  asset,  which  is  either  explicitly  identified  in  the  contract  or  implicitly 
specified by being identified at the time the asset is made available to the Group; 
the Group has the right to obtain substantially all of the economic benefits from the use of the identified 
asset throughout the period of use, considering its rights within the scope of the contract; and 
the Group has the right to direct the use of the identified asset throughout the period of use. The Group 
assesses whether it has the right to direct ‘how and for what purpose’ the asset is used throughout the 
period of use. 

The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to 
the earlier of the end of the useful life of the asset or the end of the lease term. The Group also assesses the 
right-of-use asset for impairment when such indicators exist. 

Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. 
It  is  remeasured  to  reflect  any  reassessment  or  modification,  or  if  there  are  changes  in  in-substance  fixed 
payments. When the liability is remeasured, the corresponding amount is reflected in the right-of-use asset. 

(o) Goods and services tax 

Revenue, expenses and assets are recognised net of the amount of goods and services tax (GST), except: 

i.  Where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part 

of the cost of acquisition of an asset or as part of an item of expense; or 

ii.  For receivables and payables which are recognised inclusive of GST. 

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables 
or payables.   

Adslot 2023 Annual Report  43 

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43

 
 
 
Notes to the Financial Statements (Continued) 
1.  Summary of Significant Accounting Policies (Continued) 

(p) Revenue recognition 

The Group derives revenue from trading technology and services. To determine whether to recognise revenue, 
the Group follows a 5-step process: 

Identifying the contract with a customer 
Identifying the performance obligations  

1. 
2. 
3.  Determining the transaction price 
4.  Allocating the transaction price to the performance obligations 
5.  Recognising revenue when/as performance obligation(s) are satisfied. 

The Group often enters into transactions involving a range of the Group’s products and services. In all cases, 
the total transaction price for a contract is allocated amongst the various performance obligations based on 
their relative stand-alone selling prices. The transaction price for a contract excludes any amounts collected 
on behalf of third parties.  

Revenue is recognised either at a point in time or over time, when (or as) the Group satisfies performance 
obligations by transferring the promised services to its customers.  

The  Group  recognises  contract  liabilities  for  consideration  received  in  respect  of  unsatisfied  performance 
obligations and reports these amounts as contract liabilities in the statement of financial position. Similarly, if 
the Group satisfies a performance obligation before it receives the consideration, the Group recognises either 
a contract asset or a receivable in its statement of financial position, depending on whether something other 
than the passage of time is required before the consideration is due. 

Revenue recognised for the major business activities for each category as follows: 

Revenue from Trading Technology 

Revenue from Trading Technology - Licence Fees 

Adslot  and  Symphony  licence  fees  are  derived  by  providing  customers  access  to  the  Group’s  technology 
platform. The fee is based on either annual contracted amounts, the number of users, a tier system based on 
historical  volumes  traded  on  the  platform,  and/or  resources  allocated.  The  contracts  are  ongoing  but 
cancellable  with  defined  notice  periods.  The  Group  is  expected  to  maintain  its  performance  obligations 
throughout  the  contracted  period  for  the  client  to  achieve  the  benefits  of  the  platforms.  As  per  AASB  15, 
revenue is recognised over time; since the promise to grant a licence as a performance obligation is satisfied 
over  time.  The  client  simultaneously  receives  and  consumes  the  benefit  from  the  Group’s  performance  of 
providing access to the platforms. 

Revenue from Trading Technology – Trading Fees 

Adslot  and  Symphony  trading  fees  are  derived  based  on  the  transaction  value  transacted  via  Group’s 
technology platforms in a given period. 

Adslot trading fee revenues are recognised over time. Only the portion of the media campaign that is retained 
by  the  Group  for  their  services  is  recorded  as  revenue.  This  is  typically  a  percentage  of  the  total  media 
transacted on the Adslot platform. Where media campaigns are realised over a period a time, the portion that 
extends beyond the reporting period is not taken up as revenue as the performance obligations have not been 
satisfied.  Where  the  funds  for  these  campaigns  are  prepaid  by  advertisers  those  amounts  are  treated  as 
contract liabilities in the Consolidated Statement of Financial Position. As the fees are usage-based revenues 
the revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  

Funds collected or collectable from advertisers and due to be repaid to publisher clients are disclosed in the 
accounts  as  publisher  creditors  and  categorised  under  Trade  and  other  payables  in  the  Consolidated 
Statement of Financial Position.  

Symphony trading fees are charged to publishers for the use of the Symphony platform as a workflow solution. 
The fee is based on a percentage fee calculated from the total transacted value of campaigns. As per AASB 
15, revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  

44

44  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
Revenue from Services  

Service revenue is recognised at a point in time or over time based on when the performance obligations are 
met, and the customer can realise benefit from service received without further involvement from the Group.  

A one-off Symphony activation fee is charged to customers when new markets are activated, to cover work 
required to deploy Symphony in a new market. The work typically involves (but not limited to):  

In-country workshops to establish current media buying and business processes, 
information gathering to identify country specific product requirements, 

• 
• 
•  user training, and 
•  account set-up. 

Activation fees are recognised over a period of time when the Group satisfies its performance obligation by 
measuring the progress towards satisfaction of that performance obligation based on output method prescribed 
in AASB 15.  

Revenue derived from custom development work is recognised over a period of time when the Group satisfies 
its performance obligation and the customer obtains the ability to direct the use of, and obtain substantially all 
of the remaining benefits from, the work carried out. Revenue is recognised by measuring the progress towards 
satisfaction of performance obligations based on the output method prescribed in AASB 15. 

Website  development  revenue  is  recognised  over  time.  All  projects  are  assigned  percentages  of  project 
completion which can be reliably measured based on actual work in progress Revenue is recognised over time 
when the performance obligations are met and when the Group receives an enforceable right to payment for 
performance completed to date. Any incomplete website development project amounts invoiced are recorded 
as contract liabilities. 

Search Engine Optimisation and Search Engine Advertising attempts to improve search engine rankings of 
the client’s website or bid on certain keywords in order for their clickable ads to appear in search results. These 
are ongoing contracts and can be cancelled with 90 days’ notice. The Group needs to continuously manage 
these campaigns; as such the revenue is recognised over time as the clients simultaneously receive the service 
and the Group satisfies its performance obligations. 

Hosting revenue is derived for hosting the client’s websites in third party cloud servers managed by the Group. 
These contracts are ongoing and can be cancelled with 90 days’ notice. Clients may pay upfront annually. The 
Group  needs  to  continually  satisfy  the  performance  obligations  of  hosting  the  site  and  provide  customer 
support, as and when required. Therefore, revenue is recognised over time.  

For Domain Names Registration and SSL Certification, at the time of initial activation the service has been 
transferred in full to the customer; and the customer is able to realise benefits from services received without 
further involvement from the Group. Furthermore, the Group separately prices and sells these products. There 
is no further performance obligation for the Group. As such revenue needs to be recognised at a point in time.  

Interest revenue 

Interest revenue is recognised when it is probable that the economic benefits will flow to the Group and the 
amount can be measured reliably, taking into account the effective yield on the financial asset. 

Government grants 

In  accordance  with  AASB  120,  government  grants  are  recognised  at  fair  value  where  there  is  reasonable 
assurance that the grant will be received, and all grant conditions will be met. Where appropriate grants relating 
to expense items are recognised as other income, over the periods necessary to match the grant to the costs 
they  are  compensating.  Grants  relating  to  assets  are  credited  to  deferred  income  and  are  amortised  on  a 
straight-line basis over the expected lives of the assets.  

Sale of non-current assets 

The net gain from the sale of non-current asset sales is recognised as income at the date control of the asset 
passes to the buyer, usually when the signed contract of sale becomes unconditional. 

Adslot 2023 Annual Report  45 

Adslot 2023 Annual Report

45

 
 
 
Notes to the Financial Statements (Continued) 
1.  Summary of Significant Accounting Policies (Continued) 

(q)  Financial Instruments 

Recognition and derecognition 

Financial assets and financial liabilities are recognised when the Group becomes a party to the contractual 
provisions of the financial instrument and are measured initially at fair value adjusted by transactions costs, 
except for those carried at fair value through the profit or loss statement, and which are measured initially at 
fair value. Subsequent measurement of financial assets and financial liabilities are described below. 

Financial assets are derecognised when the contractual rights to the cash flows from the financial asset expire, 
or when the financial asset and substantially all the risks and rewards are transferred. A financial liability is 
derecognised when it is extinguished, discharged, cancelled or expires. 

Classification and initial measurement of financial assets  

Except for those trade receivables that do not contain a significant financing component and are measured at 
the  transaction  price  in  accordance  with  AASB  15,  all  financial  assets  are  initially  measured  at  fair  value 
adjusted for transaction costs (where applicable).  

Subsequent measurement of financial assets  

For the purpose of subsequent measurement, financial assets, other than those designated and effective as 
hedging instruments, are classified as financial assets at amortised cost. 

Classifications are determined by both:  

•  The entity’s business model for managing the financial asset; and  
•  The contractual cash flow characteristics of the financial assets.  

All income and expenses relating to financial assets that are recognised in profit or loss are presented within 
finance  costs,  finance  income  or  other  financial  items,  except  for  impairment  of  trade  receivables  which  is 
presented within other expenses.  

Financial assets at amortised cost 

Financial  assets  are  measured  at  amortised  cost  if  the  assets  meet  the  following  conditions  (and  are  not 
designated as financial assets at fair value through profit and loss):  

• 

• 

they are held within a business model whose objective is to hold the financial assets and collect its 
contractual cash flows; and 
the contractual terms of the financial assets give rise to cash flows that are solely payments of principal 
and interest on the principal amount outstanding.  

After initial recognition, these are measured at amortised cost using the effective interest method. Discounting 
is omitted where the effect of discounting is immaterial. The Group’s cash and cash equivalents, trade and 
most other receivables fall into this category of financial instruments as well as government bonds. 

Trade and other receivables and contract assets  

The Group makes use of a simplified approach in accounting for trade and other receivables as well as contract 
assets and records the loss allowance at the amount equal to the expected lifetime credit losses. In using this 
practical  expedient,  the  Group  uses  its  historical  experience,  external  indicators  and  forward-looking 
information to calculate the expected credit losses.  

Trade and other receivables and contract assets are subject to review at least at each reporting date to identify 
expected credit losses. 

At reporting date and throughout the reporting period the Group did not have any other financial instruments 
other than trade and other receivables. 

(r)  Leasehold improvements 

The cost of improvements to leasehold properties is amortised over the unexpired period of the lease or the 
estimated useful life of the improvement to the Group, whichever is the shorter. 

46

46  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
(s)  Earnings per share 

Basic earnings per share 

Basic earnings per share for continuing operations and total operations attributable to members of the Group 
are determined by dividing net profit after income tax from continuing operations and the net profit attributable 
to members of the Group respectively, excluding any costs of servicing equity other than ordinary shares, by 
the  weighted  average  number  of  ordinary  shares  outstanding  during  the  financial  period.    The  number  of 
shares used in the calculation at any time during the period is based on the physical number of shares issued. 

Diluted earnings per share 

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take 
into account the after income tax effect of interest and other financing costs associated with dilutive potential 
ordinary  shares  and  the  weighted  average  number  of  shares  assumed  to  have  been  issued  for  no 
consideration in relation to dilutive potential ordinary shares. 

 Dividends 

Provision is made for the amount of any dividend determined or recommended by the directors on or before 
the end of the financial year but not distributed at reporting date. 

 Impairment of assets 

Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested 
annually for impairment or more frequently if events or changes in circumstances indicate that they might be 
impaired. Other assets are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which 
the asset’s carrying amount exceeds its recoverable amount. Where the assets do not generate cash inflows 
that are not largely independent of the cash inflows of other assets, the recoverable amount is the higher of 
an asset’s fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are 
grouped  at  the  lowest  levels  for  which  there  are  separately  identifiable  cash  inflows  which  are  largely 
independent of the cash inflows from other assets or groups of assets (cash-generating units). Non-financial 
assets other than goodwill that suffered impairment are reviewed for possible reversal of the impairment at 
each reporting date.  

 Segment reporting 

Operating  segments  are  reported  in  a  manner  consistent  with  the  internal  reporting  provided  to  the  chief 
operating  decision  maker.  The  chief  operating  decision  maker  has  been  identified  as  the  Chief  Executive 
Officer. 

The Company’s global platforms and services form one operating segment. 

 Provisions, contingent assets and contingent liabilities 

Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the 
Group has a present legal or constructive obligation as a result of a past event, it is probable that an outflow 
of economic resources will be required from the Group and amounts can be estimated reliably. The timing or 
amount of the outflow may still be uncertain. 

Restructuring  provisions  are  recognised  only  if  a  detailed  formal  plan  for  the  restructuring  exists  and 
management has either communicated the plan’s main features to those affected or started implementation. 
Provisions are not recognised for future operating losses. 

Provisions are measured at the estimated expenditure required to settle the present obligation, based on the 
most reliable evidence available at the reporting date, including the risks and uncertainties associated with 
the present obligation. Where there are a number of similar obligations, the likelihood that an outflow will be 
required  in  settlement  is  determined  by  considering  the  class  of  obligations  as  a  whole.  Provisions  are 
discounted to their present values, where the time value of money is material. 

Any reimbursement that the Group is virtually certain to collect from a third party with respect to the obligation 
is recognised as a separate asset. However, this asset may not exceed the amount of the related provision. 

No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. 
Such situations are disclosed as contingent liabilities unless the outflow of resources is remote. 

Adslot 2023 Annual Report  47 

Adslot 2023 Annual Report

47

 
 
 
Notes to the Financial Statements (Continued) 
1.  Summary of Significant Accounting Policies (Continued) 

 Critical accounting judgements and key sources of estimation uncertainty 

Critical judgements in applying the entity’s accounting policies 

The following are the critical judgements (apart from those involving estimations, which are dealt with below), 
that management has made in the process of applying the Group’s accounting policies and that have the most 
significant effect on the amounts recognised in the financial statements.  

Unrecognised deferred tax assets 

As disclosed in Note 5, the Group recognises deferred tax assets relating to temporary differences, capital 
losses or operating losses when it is probable that they will be able to be utilised in future reporting periods. 
Due  to  the  continuing  operating  losses,  the  Directors  have  determined  it  is  not  appropriate  to  recognise 
deferred tax assets until a point in time where it is probable that future taxable income is going to be available 
to  utilise  the  assets.  The  tax  benefit  of  deferred  tax  assets  not  recognised  is  $18,187,746  (FY2022: 
$16,268,069). Refer to Note 5 for further details. 

Revenue recognition 

In web development and web hosting business operations, management assesses stage of completion of each 
project  and  recognises  revenue  in  the  period  in  which  development  work  is  undertaken.  In  making  its 
judgement, management considered the standard duration of such contracts, stage of progress in contracts 
and commencement date of such contracts. Accordingly, management has deferred recognising some web 
development and web hosting revenue of an estimated value of services to be rendered in the future. 

Key sources of estimation uncertainty 

The  following  are  the  key  assumptions  concerning  the  future  and  other  key  estimation  uncertainty  at  the 
reporting date, that have a significant risk of causing a material adjustment to the carrying amounts of assets 
and liabilities within the next financial year. 

Impairment of goodwill and intangible assets 

At 31 December 2022, for the purpose of impairment testing, goodwill had been allocated to a group of CGUs 
(Adslot and Symphony CGU’s) that was expected to benefit from the Facilitate acquisition. 

Since the acquisition, the Group has allocated significant resources to integrate Adslot Media and Symphony 
platforms. The aim was to offer clients an integrated solution, foster adoption of value added features, increase 
trading volumes and maximise the deal synergies expected at acquisition. 

In FY2023, the Group successfully launched the integrated Symphony - Adslot Media solution. The impact of 
this launch was the transition of Symphony publishers to the integrated Adslot Media and Symphony platform. 
The Group concluded the transition process by retiring the Symphony Publisher functionality towards the end 
of the FY2023. 

As per AASB136 Impairment of Assets, if it is not possible to estimate the recoverable amount of the individual 
asset due to the asset not generating cash flows that are largely independent of those from other assets; an 
entity shall determine the recoverable amount of the CGU to which the asset belongs. 

Even though two separate assets were historically disclosed in the financial statements as internally generated 
software, namely Adslot Platform and Symphony Platform; with the launch of the integrated Symphony - Adslot 
Media solution, clients can now transact seamlessly between the two platforms and the platforms are now 
highly  interdependent,  therefore  considered  a  single  asset.  As  a  result  of  the  interdependency  of  the  two 
platforms, the previously recognised Adslot and Symphony CGUs are combined into a single CGU. 

At 30 June 2023, the impairment testing of intangible assets has considered the aggregated recoverable 
amount of the single CGU in assessing the value in use of all intangible assets. 

48

48  Adslot 2023 Annual Report   

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(x) Critical accounting judgements and key sources of estimation uncertainty (Continued) 

Determining whether goodwill and intangible assets are impaired requires an estimation of the value in use of 
the underlying cash-generating unit. The value in use calculations requires the entity to estimate the future 
cash flows expected to arise from the cash-generating units and a suitable discount rate in order to calculate 
the present value. The future cash flows included in the assessments are predicated largely on growth and 
integration of platforms. 

In the event that these products do not generate revenues as planned an impairment of the related intangible 
assets may result.  

The carrying amount of intangible assets at the reporting date was $5,560,974 (FY2022: $12,167,061). Refer 
to Note 10 for further details of goodwill and intangible assets. 

Capitalisation of internally developed software 

Distinguishing  the  research  and  development  phases  of  software  projects  and  determining  whether  the 
recognition  requirements  for  the  capitalisation  of  development  costs  are  met,  requires  judgement.  After 
capitalisation, management monitors whether the recognition requirements continue to be met and whether 
there are any indicators that capitalised costs may be impaired. 

The capitalisation of internally developed software amount for the year was $2,505,316 (FY2022: $2,487,327). 
Refer to Note 10 for further details.   

Share-based payments 

The calculation of the fair value of options issued requires significant assumptions to be made in regard to 
volatility, along with market and non-vesting conditions. The estimations made are subject to variability that 
may alter the overall fair value determined. The share-based payment expense for the year was $416,828 
(FY2022: $322,326).  

Research and development tax concessions 

A  receivable  of  $970,516  (FY2022:  $1,223,357)  has  been  recognised  in  relation  to  a  research  and 
development tax concession for the 2023 financial year. Refer to Note 8 for further details. The actual claim is 
yet to be submitted with the Australian Tax Office and therefore there remains some uncertainty in regard to 
the quantum of the concession to be received. The financial statements reflect the Directors’ estimate of the 
receivable after taking into account the likelihood of each component of the claim being received. 

New standards and interpretations issued but not effective 

At the date of authorisation of these financial statements, several new, but not yet effective, Standards and 
amendments  to  existing  Standards, and  Interpretations have been  published  by  the  AASB.  None  of  these 
Standards or amendments to existing Standards have been adopted early by the Group.  

Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or 
after the effective date of the pronouncement. New Standards, amendments and Interpretations not adopted 
in the current year have not been disclosed. 

Adslot 2023 Annual Report  49 

Adslot 2023 Annual Report

49

 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Segment Information 

The Group examines performance both from a product and geographic perspective and has identified that the 
Group operates as one reporting segment. However, the Group’s Total Revenue and Other Income (Note 3) 
and its non-current assets (other than financial instruments) are divided into the following geographical areas: 

Australia (Domicile) 
EMEA 
The Americas 
Other countries 

Total 

2023 
$ 

Revenue 
5,135,537 
1,412,092 
42,979 
2,639,354 

9,229,962 

Non-Current Assets 
7,208,598 
1,641 
5,617 
- 

7,215,856 

2022 
$ 

Revenue 
4,872,216 
1,622,029 
492,562 
2,474,990 

9,461,797 

Non-Current Assets 
14,392,877 
4,336 
7,760 
- 

14,404,973 

Revenues  from  external  customers  in  the  Group’s  domicile,  Australia,  as  well  as  other  major  geographical 
areas have been attributed on the basis of the customer’s geographical location.  There is no individual foreign 
country where 10% or more of the Group’s revenue from services rendered could be attributed to.  

Major customers 

For  the  year  ended  to  30  June  2023,  one  customer  accounted  for  10%  or  more  of  revenue  from  services 
rendered (FY2022: one).  

50

50  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
  Revenue and Other Income 

Revenue 

Licence fees 

Trading fees 

Revenue from Trading Technology 

Revenue from Services  

Total revenue for services rendered  

Interest revenue 

Total revenue from continuing operations 

Other income 

Grant income 

Total other income 

2023 
$ 

2022 
$ 

 6,423,549  

 1,038,899  

 6,048,902  

 1,232,452  

7,462,448 

1,457,274 

8,919,722 

14,700 

8,934,422 

295,540 

295,540 

7,281,354 

1,701,727 

8,983,081 

9,399 

8,992,480 

469,317 

469,317 

Total revenue and other income 

9,229,962 

9,461,797 

Revenue derived from the two product lines are described as follows: 

Trading Technology 
Comprises  Adslot  Media,  a  leading  global  media  trading  technology,  and  Symphony,  market-leading 
workflow automation technology, purpose built for digital media agencies. 

Services 
Comprising marketing services that are provided by the Group’s Webfirm division to SME clients and project-
based customisation of Trading Technology. 

The Group’s revenue disaggregated by pattern of revenue recognition is as follows: 

  2023 

Services transferred over time  

Services transferred at a point in time 

  2022 

Services transferred over time  

Services transferred at a point in time 

Trading Technology 

Services  

$ 

 7,462,448  

 -    

 7,462,448  

$ 

 1,441,626  

 15,648  

 1,457,274  

Trading Technology 

Services  

$ 

 7,281,354  

 -    

 7,281,354  

$ 

 1,679,502  

 22,225  

 1,701,727  

Grant income 

R&D Tax Incentive – AusIndustry (i) 

Paycheck protection program - US Government (ii) 

Total Grant income 

2023 

$ 

295,540 

- 

295,540 

Total 

$ 

 8,904,074 

 15,648 

 8,919,722  

Total 

$ 

 8,960,856  

 22,225  

 8,983,081  

2022 

$ 

292,081 

177,236 

469,317 

(i)  Amounts recognised as revenue in relation to financial year 2023 R&D Tax Incentive.  
(ii)  The Group’s US subsidiary Adslot Inc applied for and received Paycheck Protection Program loans through HSBC 
USA. They were provided by the US Federal Government for businesses impacted by COVID-19. The Group applied 
and received full forgiveness on the first tranche of the loan $141,260 in the 2021 financial year and the second tranche 
$177,236 in the 2022 financial year.  

Adslot 2023 Annual Report  51 

Adslot 2023 Annual Report

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Expenses 

Loss before income tax includes the following specific expenses: 

2023 
$ 

2022 
$ 

Other operating expenses 

Recruitment fees 

Directors' fees 

Marketing costs 

Short term lease - rental premises 

Rent outgoings 

Listing & registrar fees 

Legal fees 

Travel expenses 

Consultancy fees 

Audit and accountancy fees 

Foreign exchange (gain)/loss 

Insurance expenses 

Impairment of trade receivables 

Write off of trade receivables 

R&D write off (i) 

Other expenses 

Total other operating expenses 

Depreciation and amortisation 

Amortisation – Software development costs 

Amortisation – Right of use assets 

Depreciation – Computer & equipment 

Depreciation – Plant & equipment 

Total depreciation and amortisation 

Other charges against assets 

Impairment of trade receivables 

Write off of trade receivables 

Reversal of provision for R&D Claim for Financial Year 2015/2016 (i) 

R&D write Off (i) 

Impairment of Goodwill (ii) 

Impairment of Internally Developed Software (iii) 

 8,974 

 262,500 

 10,484 

119,524 

91,477 

 69,198 

 105,369 

 59,887 

 588,412 

 277,675 

36,568 

230,903 

(20,049) 

29,832 

- 

549,040 

2,419,794 

2,826,663 

546,227 

40,078 

292 

 80,925 

 250,000 

 28,731 

144,069 

88,444 

 84,022 

 200,667 

 124,563 

 399,846 

 257,290 

(68,801) 

200,798 

27,667 

- 

18,004 

575,840 

2,412,065 

3,014,350 

604,331 

22,459 

1,697 

3,413,260 

3,642,837 

 (20,049) 

29,832 

- 

 -  

5,161,939 

1,122,800 

 27,667  

- 

 (1,527,734) 

 18,004  

- 

- 

(i) 

In  December  2019  the  Group  was  advised  by  Innovation  &  Science  Australia  that  the  preliminary  decision 
regarding  ineligible  activities  within  the  FY2016  R&D  claim  was  upheld.  Based  on  these  findings  R&D  Tax 
Incentive Offset for FY2016 was offset against the FY2019 R&D refund of $2.0 million, with the net balance of the 
FY2019 R&D refund paid in April 2020. During FY2020 the Group made a one-off provision of $1,527,734 for the 
part repayment of the FY2016 R&D claim. The Group appealed these findings and defended the legitimacy of its 
claim. A review of the findings was conducted by the Administrative Appeals Tribunal (AAT).  During FY2022 the 
Group was successful in overturning the AusIndustry decision. As part of the settlement the Group agreed to write 
off $18,004 of this claim. The balance $1,509,730 plus interest was received in March 2022. The provision made 
in FY2020 was reversed in full in FY2022. 

(ii)  Goodwill balance of $5,161,939 relating to the acquisition of Facilitate has been fully impaired in FY2023 (refer to 

note 10). 

(iii)  Intangible assets relating to internally developed software were impaired by $1,122,800 in FY2023 (refer to note 

10). 

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52  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loss before income tax includes the following specific expenses: 

Employee benefits expense 

Total capitalised development wages 

Employee benefits included in share-based payment expense 

Total employee benefits 

Defined contribution superannuation expense included in employee 
benefit expense 

Capitalised development wages (net of related grants) 

Capitalised development wages included in the R&D grant 

Total capitalised development wages 

2022 
$ 

2021 
$ 

 7,380,620 

 3,204,733  

336,239 

 7,756,399  

 3,405,041  

314,824 

10,921,592 

11,476,264 

813,432 

836,495 

2,505,316 

699,417 

3,204,733 

2,487,327 

917,714 

3,405,041 

Adslot 2023 Annual Report  53 

Adslot 2023 Annual Report

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Income Tax Expense 

a)  Numerical reconciliation of income tax expense to prima facie tax benefit 

Loss before income tax 

Prima facie tax benefit on loss before income tax at 25% (FY2022: 25%) 

Tax effect of: 

Other non-allowable items 

Share-based expenses during year 

Research and development tax concession 

Income tax benefit attributable to entity 

Deferred tax income relating to utilisation of unused tax losses 

Deferred tax assets relating to tax losses not recognised  

Other – adjustments and net foreign exchange differences 

Income tax benefit/(expense) attributable to entity  

2023 
$ 

2022 
$ 

(11,854,818) 

(4,444,670) 

(2,963,705) 

(1,111,168) 

2,874 

104,207 

557,768 

4,206 

80,582 

703,079 

(2,298,856) 

(323,301) 

- 

- 

1,919,676 

5,918,101 

155,638 

(5,797,532) 

(223,542) 

(202,732) 

b) Movement in deferred tax balances 

Balance at 
1 July 
2022 
$ 

Recognised 
in Profit & 
Loss 
$ 

Acquired in 
Business 
combination 
$ 

Trade and other receivables 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

Net tax (assets)/liabilities 

(104,964)  

 165  

 137,863  

(33,064)  

- 

-  

- 

- 

-  

- 

- 

- 

- 

- 

- 

Balance at 
1 July 
2021 
$ 

Recognised 
in Profit & 
Loss 
$ 

Acquired in 
Business 
combination 
$ 

Trade and other receivables 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

(109,163)  

 172  

 143,377  

(34,386)  

 4,199  

(7)  

(5,514)  

 1,322  

Net tax (assets)/liabilities 

- 

- 

- 

- 

- 

- 

- 

Balance at 30 June 2023 

Net 
$ 

Deferred 
tax assets 
$ 

Deferred tax 
liabilities 
$ 

(104,964)  

 165  

 137,863  

(33,064)  

- 

- 

- 

 (104,964)  

 165  

 137,863  

(33,064) 

- 

- 

(33,064) 

33,064 

Balance at 30 June 2022 

Net 
$ 

Deferred 
tax assets 
$ 

Deferred tax 
liabilities 
$ 

(104,964)  

 165  

 137,863  

(33,064)  

- 

- 

- 

 (104,964)  

 165  

 137,863  

(33,064) 

- 

- 

(33,064) 

33,064 

54

54  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
c)  Deferred tax assets not brought to account 

Deferred tax assets not brought to account, the benefits of which will only be realised if the conditions for 
deductibility set out on Note 1(k) occur. 

Temporary differences 

Tax Losses: 

Operating losses 

Capital losses 

Potential tax benefit (25% FY2022: 25%) 

2023 
$ 

2022 
$ 

(3,278,162) 

(5,187,566) 

54,172,574 

21,856,570 

72,750,982 

49,965,365 

20,294,479 

65,072,278 

18,187,746 

16,268,069 

The Group and its wholly owned Australian resident entities have formed a tax-consolidated group and are 
therefore taxed as a single entity. The head entity within the tax-consolidated group is Adslot Ltd. The operating 
losses above includes all estimated losses available to the Group including from overseas jurisdictions.    

Deferred  tax  liabilities  from  temporary  differences  of  $819,541  (FY2022:  $1,296,892)  have  not  been 
recognised as they have been offset with deferred tax assets of the same value.  

After  conducting  an  assessment  of  recoverability  of  the  Group’s  intercompany  loan  with  a  non-Australian 
resident entity, an Australian resident entity forgave that loan. This resulted in an increase of capital losses of 
the  Australian  tax-consolidated  group  by  $1,562,091.  The  FY2022  calculations  included  capital  losses  of 
$20,056,221 intercompany loans either forgiven or converted to equity.  

  Dividends 

The  Group  did  not  declare  any  dividends  in  the  current  year  or  prior  year.    There  are  no  franking  credits 
available to shareholders of the Group. 

  Cash and Cash Equivalents 

Cash at bank and on hand 

2023 
$ 

2022 
$ 

2,874,746 

5,951,807 

Included in the Cash at Bank is $462,400 (FY2022: $421,091) of funds held on term deposit as guarantee for 
our corporate credit card facilities and for the benefit of landlords under office lease agreements.  

Adslot 2023 Annual Report  55 
Adslot 2023 Annual Report

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Trade and Other Receivables 

Current: 

Trade debtors 

Less: Allowance for impairment 

Trade debtors not impaired 

Research and Development grant receivable  

Other receivables 

The average age of the Group’s trade debtors is 46 days (FY2022: 44 days).  

(a)  Ageing of trade debtors not impaired 

0 – 30 days 

31 – 60 days 

61 – 90 days 

Over 91 days 

(b) 

 Movement in the provision for impairment 

Balance at beginning of the year 

Provision Impairment recognised during the year 

Amounts recovered during the year 

Amounts written off as uncollectible 

Net foreign exchange differences 

Balance at the end of the year 

2023 
$ 

3,674,534 

(9,104) 

3,665,430 

970,516 

266,089 

4,902,035 

2022 
$ 

3,314,675 

(27,667) 

3,287,008 

1,223,357 

42,301 

4,552,666 

2023 
$ 
 1,142,619  

 1,133,400  

677,660 

 711,751  

2022 
$ 
 1,418,386  

 1,006,099  

 532,318  

 330,205  

3,665,430 

3,287,008 

2023 
$ 
27,667 

9,104 

(68) 

(29,086) 

1487 

9,104 

2022 
$ 
- 

27,667 

- 

- 

- 

27,667 

In determining the recoverability of a trade receivable, the Group considers any recent history of payments 
and  the  status  of  the  projects  to  which  the  debt  relates.  No  payment  terms  have  been  renegotiated.  The 
concentration of credit risk is limited due to the customer base being large and unrelated.  

Accordingly,  the  directors  believe  that  there  is  no  further  provision  required  in  excess  of  the  allowance  for 
impairment. 

Fair value of receivables 

Fair  value  of  receivables  at  year  end  is  measured  to  be  the  same  as  receivables  net  of  the  allowance  for 
impairment.   

56

56  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Property, Plant and Equipment 

Leasehold improvements – at cost 

Less: Accumulated amortisation 

Right of use asset – at cost 

Less: Accumulated depreciation 

Plant and equipment – at cost 

Less: Accumulated depreciation 

Computer equipment – at cost 

Less: Accumulated depreciation 

Total carrying amount of property, plant and equipment 

2023 

$ 

7,817 

(7,817) 

- 

3,501,823 

(1,896,547) 

1,605,276 

59,517 

(59,191) 

326 

425,416 

(376,136) 

49,280 

1,654,882 

2022 

$ 

8,168 

(8,168) 

- 

3,502,228 

(1,350,320) 

2,151,908 

59,475 

(58,857) 

618 

535,314 

(449,928) 

85,386 

2,237,912 

Reconciliations of the carrying amounts of each class of property, plant and equipment at the beginning and 
end of the current financial year are set out below: 

2023 

Carrying amount at 1 July 2022 

Additions  

Disposal/write -off 

Lease Modifications 

Depreciation/amortisation expense 

Net foreign exchange differences 

Carrying amount at 30 June 2023 

2022 

Carrying amount at 1 July 2021 

Additions  

Disposal/write -off 

Lease Modifications 

Depreciation/amortisation expense 

Net foreign exchange differences 

Carrying amount at 30 June 2022 

Right of Use 
Assets 

Plant and 
Equipment 

Computer 
Equipment 

$ 

85,386 

Total 

$ 

2,237,912 

$ 

618 

                          -  

            5,147  

           5,147 

- 

- 

(292) 

- 

326 

(1,488) 

- 

(1,488) 

(405) 

(40,078) 

(586,597) 

313 

49,280 

313 

1,654,882 

Right of Use 
Assets 

Plant and 
Equipment 

Computer 
Equipment 

$ 

2,232 

$ 

13,216 

                          -  

            95,733  

- 

- 

(1,439) 

- 

Total 

$ 

1,780,962 

95,733 

(1,439) 

990,725 

$ 

2,151,908 

-  

- 

 (405) 

(546,227) 

- 

1,605,276 

$ 

1,765,514 

-  

- 

990,725 

(604,331) 

- 

2,151,908 

(1,697) 

(22,459) 

(628,487) 

83 

618 

335 

85,386 

418 

2,237,912 

Adslot 2023 Annual Report  57 

Adslot 2023 Annual Report

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Intangible Assets 

Internally 
Developed 
Software 
$ 

Domain 
Name 
$ 

Intellectual 
Property 
$ 

Goodwill 
$ 

Total 
$ 

Year ended 30 June 2023 

Opening net book amount 

 6,966,855  

 38,267  

Additions 

Amortisation  

Impairment of assets 

 2,505,315  

(2,826,663) 

(1,122,800) 

 -    

 -    

-  

 -    

- 

 5,161,939  

 12,167,061  

 -    

 2,505,315 

(2,826,663) 

(5,161,939) 

(6,284,739) 

Carrying amount at 30 June 2023 

     5,522,707  

         38,267  

                       -  

      - 

5,560,974 

At 30 June 2023 

Cost 

Accumulated amortisation and 
impairment 

25,611,238  

 38,267  

 16,191,496  

 15,161,939  

 57,002,940  

(20,088,531)  

 -    

(16,191,496)  

(15,161,939)  

(51,441,966)  

Carrying amount at 30 June 2023 

 5,522,707 

 38,267  

 -    

 -  

 5,560,974  

Internally 
Developed 
Software 
$ 

Domain 
Name 
$ 

Intellectual 
Property 
$ 

Goodwill 
$ 

Total 
$ 

Year ended 30 June 2022 

Opening net book amount 

 7,493,878  

 38,267  

Additions 

Amortisation  

 2,487,327  

(3,014,350) 

 -    

 -    

-  

 -    

- 

 5,161,939  

 12,694,084  

 -    

 -    

 2,487,327  

(3,014,350) 

Carrying amount at 30 June 2022 

     6,966,855  

         38,267  

                       -  

      5,161,939 

12,167,061 

At 30 June 2022 

Cost 

Accumulated amortisation and 
impairment 

 23,105,922  

 38,267  

 16,191,496  

 15,161,939  

 54,497,624  

(16,139,067)  

 -    

(16,191,496)  

(10,000,000)  

(42,330,563)  

Carrying amount at 30 June 2022 

 6,966,855  

 38,267  

 -    

 5,161,939  

 12,167,061  

58

58  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Internally Developed Software 

The following table shows the portion of platform development costs that are capitalised for the current and 
prior financial years: 

Platform 

2023 

2022 

Capitalised Wages 

R&D grants offsetting 
capitalised wages 

Net Capitalised 
Wages 

$ 

 3,204,733  

 3,405,041  

$ 

 (699,417) 

 (917,714) 

$ 

2,505,316 

2,487,327 

The Directors have assessed the accounting useful life of these internally developed software systems, for 
accounting purposes, to be five years. This assessment has given regard to the expected financial benefits of 
the technology.  

Domain names 

Domain names opening carrying value of $38,267 (FY2022: $38,267) relates to the various domain names 
held by Webfirm and Adslot. The Directors have assessed that this intellectual property has an indefinite useful 
life on the basis that the Directors do not believe that there is a foreseeable limit on the period over which this 
asset is expected to generate cash inflows for the entity.  

Intellectual property 

The Symphony technology was acquired as part of the Facilitate Digital Holdings Limited acquisition.  The cost 
attributable  and  the  accumulated  amortisation  to  the  Symphony  technology  intellectual  property  was 
$16,191,496. This asset was fully amortised in FY2019. 

Goodwill 

The  Goodwill  balance  relating  to  the  acquisition  of  Facilitate  was  impaired  in  full  during  the  financial  year 
(FY2022: $5,161,939). 

(a) Cash Generating Units (CGU) 

As described in Note 1(x), a change in judgement occurred in relation to identification of the cash-generating 
units (CGU) of the Group.  At 30 June 2023, this judgement was changed such that, as a result of the as a 
result of increased technical integration, interdependency of the platforms and increased number of customers 
utilising the integrated platform for what was historically the “Adslot” and “Symphony” CGUs, it was no longer 
possible to identify a single intangible asset associated with each product; instead, a single asset is identified 
which both products leverage.  In the absence of any product-specific assets, the Company now identifies a 
single CGU encompassing both products, being the “Adslot-Symphony CGU”. 

A  summary  of  the  carrying  amount  of  goodwill  and  intangible  assets  with  indefinite  useful  lives  is  detailed 
below: 

Group of CGUs1 

2023 

2022 

Intangible assets 
with indefinite 
useful lives 
$ 
- 

Goodwill 
$ 
- 

Goodwill 
$ 
5,161,939 

Intangible assets 
with indefinite 
useful lives 
$ 
- 

1 At 30 June 2022, Goodwill was allocated to the Group of CGUs comprised of the Adslot and Symphony CGUs. At 31 
December 2022, this Goodwill was fully impaired and recognised as an expense.  At 30 June 2023, no impairment testing 
was required due to the carrying amount being reduced to $nil. 

Adslot 2023 Annual Report  59 

Adslot 2023 Annual Report

59

 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 
10. 

Intangible Assets (Continued) 

(b) Impairment testing and key assumptions 

The Group tests whether goodwill and intangible assets have suffered any impairment in accordance with the 
Group’s accounting policies.  

The recoverable amounts of assets and CGU were previously determined using a fair value less costs to sell 
using a market-based approach. During the year, the directors’ reassessed the use of fair value using a market-
based  approach  and  determined  that  a  value  in  use  method  reliant  on  forecast  cash  flows  was  more 
appropriate.  

For  the  purposes  of  assessing  impairment,  assets  are  grouped  at  the  lowest  levels  for  which  there  are 
separately identifiable cash inflows which are largely independent of the cash inflows from other assets or 
groups of assets.    

At 31 December 2022 half year financial reporting, the directors assessed the value in use and determined an 
impairment of Goodwill of $5.2 million. No impairment was allocated to non-Goodwill assets. The recoverable 
amount of the CGU was measured at $11.8 million. The impairment was recognised as a result of delays in 
realising the synergies expected at the acquisition of Facilitate Digital.  

The most significant judgements and key assumptions pertaining to the 31 December 2022 calculation were: 

Discount rate 

The discount rates reflect appropriate adjustments relating to market risk and specific risk 
factors. The post-tax discount rate for the CGU is 17%. 

Growth Rate 

Terminal 
Growth Rate 
Cash Flow 
Forecasts 

The growth rates reflect the short term (18 month) forecasted revenue by revenue stream 
averaging  22%.  Medium-term  growth  rates  are  linked  to  industry  growth  rates  and 
historical growth rates, and average 11%. 

The long-term growth rate for the CGU is 2.5%. 

Cash flow calculations use cash flow projections based on the financial forecast approved 
by management covering a 5 ½ year period. 

Capital 
expenditure 

Capital  expenditure  to  maintain  and  enhance  the  existing  technologies  has  been 
projected for the forecast period at an average of $1.7 million per annum. 

60

60  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
In line with AASB 136 Impairment of Assets, intangible assets with definite life are tested for impairment if 
impairment  indicators  are  identified.  Adslot  monitored  for  indicators  of  impairment  during  the  year.  The 
company’s share price and continued operating losses in the financial year 2023 were considered indicators 
of a potential impairment. Due to the presence of impairment indicators an impairment assessment was carried 
out for these assets as at 30 June 2023. As the asset is not capable of generating cash inflows that are largely 
independent of other assets, the Group tested impairment for the CGU to which the asset was allocated, being 
the Adslot-Symphony CGU. 

At 30 June 2023 the directors assessed the recoverable amount of the remaining $6.7 million intangible asset 
with definite life and determined to impair the carrying value by $1.1 million, to its recoverable amount of $5.6 
million.  

The most significant judgements and key assumptions pertaining to the 30 June 2023 calculation were: 

Discount rate 

The discount rates reflect appropriate adjustments relating to market risk and specific risk 
factors. The post-tax discount rate for the CGU is 17%. 

Growth Rate 

Terminal 
Growth Rate 
Cash Flow 
Forecasts 

The growth rates reflect the short term (12 month) forecasted revenue by revenue stream 
averaging  31%.  Medium-term  growth  rates  are  linked  to  industry  growth  rates  and 
historical growth rates, and average 11%. 

The long-term growth rate for the CGU is 2.5%. 

Cash flow calculations use cash flow projections based on the financial forecast approved 
by management covering a 5 year period. 

Capital 
expenditure 

Capital  expenditure  to  maintain  and  enhance  the  existing  technologies  has  been 
projected for the forecast period at an average of $1.35 million per annum. 

. 

Adslot 2023 Annual Report  61 

Adslot 2023 Annual Report

61

 
 
 
 
Notes to the Financial Statements (Continued) 

  Trade and Other Payables 

Trade creditors 

Publisher creditors (i) 

Accrued expenses 

Other creditors 

(i)  Refer to Note 1(p) for further information on publisher creditors. 

  Other Liabilities 

Current: Contract liabilities (i) 

(i)  Contract liabilities relates to:  

2023 
$ 
261,831 

2022 
$ 
238,706 

4,628,393 

4,096,526 

629,699 

223,223 

344,296 

6,483 

5,743,146 

4,686,011 

2023 
$ 
326,512 

2022 
$ 
370,979 

•  website development and hosting invoices that are rendered based on full contract terms at the contracts’ 

inception, however performed over stages which straddle the reporting date,  
licence fees billed in advance, and  
advertising campaigns that have been purchased but whose delivery will occur after the reporting date. 

• 
• 

During the financial year 2023, out of $370,979 of the contract liabilities at the start of the year, $293,014 was recognised 
as revenue. 

  Lease Liabilities 

Current: Lease liability 

Non-current: Lease liability 

2023 
$ 
590,933 

1,077,921 

1,668,854 

2022 
$ 
495,488 

1,659,944 

2,155,432 

The leases for the office premises in Sydney and Melbourne are classified as leases under AASB 16. The Sydney lease 
is due to end in November 2025 while the Melbourne lease is due to end in July 2027. 

Lease payments not recognised as a liability 

The Group has elected not to recognise a lease liability for short term leases (leases of expected term of 12 
months  or  less)  or  for  leases  of  low  value  assets.  Payments  made  under  such  leases  are  expensed  on  a 
straight-line basis.  

At 30 June 2023 short term and low value leases that were not recognised as a liability represented a total 
commitment  of  $80,963  (FY2022:  $130,748)  for  the  Group,  of  which  the  short  term  leases  are  $71,409 
(FY2022: $121,292) and low value leases are $9,554 (FY2022: $9,456). 

62

62  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Provisions 

Current: Employee benefits 

Non-current: Employee benefits 

Non-current: Provision for make good costs (i) 

2023 
$ 

531,838 

650,385 

144,093 

794,478 

2022 
$ 

670,717 

544,303 

138,930 

683,233 

(i)  Present value of estimated make good costs for lease liabilities classified as leases under AASB 16. 

  Contributed equity 

Ordinary Shares – Fully Paid  

2,479,348,381 

2,204,348,381 

160,134,280 

159,242,345 

2023 
Number 

2022 
Number 

2023 
$ 

2022 
$ 

Ordinary shares participate in dividends and the proceeds on winding up of the parent entity in proportion to 
the numbers of shares. 

At the shareholders meeting each ordinary share is entitled to one vote when a poll is called. Adslot conducts 
a poll for resolutions at annual general meetings (since 2019). 

Movements in Paid-Up Capital 

Date 

Details 

01-Jul-21 

Balance (including Treasury shares) 

20-Apr-22 

Share Placement 

10-May-22 

Rights Issue 

30-Jun-22 

Less: Treasury shares 

30-Jun-22 

Balance 

01-Jul-22 

Balance (including Treasury shares) 

16-Nov-22 

Treasury shares cancelled 

20-Jun-23 

Share Placement 

30-Jun-23 

July 2023 Right Issue costs 

30-Jun-23 

Balance 

Number of 
shares 

Number 

1,982,006,270 

105,882,353 

116,590,033 

2,204,478,656 

(130,275) 

2,204,348,381 

2,204,478,656 

(130,275) 

Issue  
price 

Capital 
raising costs 

$ 

$ 

Value 

$ 

(3,603,135) 

155,620,312 

$0.017 

$0.017 

 (39,008) 

 (108,523) 

 1,760,992  

 1,873,508  

 (3,750,666) 

 159,254,812  

-  

(12,467) 

(3,750,666) 

 159,242,345 

 (3,750,666) 

 159,254,812  

- 

(90,681) 

(129,851) 

 - 

1,009,319 

 (129,851) 

275,000,000 

$0.004 

- 

2,479,348,381 

(3,971,198) 

 160,134,280 

Adslot 2023 Annual Report  63 

Adslot 2023 Annual Report

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 
15. 

Contributed equity (Continued) 

Treasury Shares 

Treasury shares are shares in Adslot Ltd that are held by the Adslot Employee Share Trust, which administered 
the Adslot Employee Share Ownership Plan (ESOP). This Trust has been consolidated in accordance with 
Note  1(d).    Shares  held  by  the  Trust  on  behalf  of  eligible  employees  are  shown  as  treasury  shares  in  the 
financial  statements.  The  Employee  Share  Ownership  Plan  (ESOP)  has  now  been  discontinued  and  the 
balance shares held by the Trust was an excess balance. At the company Annual General Meeting held on 16 
November 2022, it was resolved to cancel these fully paid treasury shares. 

Treasury Shares movements during the financial year are summarised below: 

Issue Type 

Employee ESOP 

Issue or 
Acquisition 
Date 

01/05/2015 

Issue 
Price 

$ 

0.090 

Balance at 
beginning of 
the year 
(Number) 

Issued 
during the 
year 
(Number) 

130,275 

130,275 

- 

- 

Cancelled 
during the 
year 
(Number) 

(130,275) 

(130,275) 

Balance at 
end of the 
year 
(Number) 

- 

- 

Options movements during the financial year are summarised below: 

Issue Type 

Expiry Date 

Exercise 
Price 

$ 

Balance at 
beginning of 
the year 
(Number) 

Issued  
during  
the year 
(Number) 

Lapsed/Forfeited 
during  
the year  
(Number) 

Exercised 
during  
the year 
(Number) 

Balance at 
 end of  
the year 
(Number) 

 -  

8,600,000 

 -  

-  

- 

- 

- 

- 

-    

16,666,667  

- 

- 

- 

- 

- 

- 

- 

- 

- 

18,000,000  

2,500,000  

8,500,000 

6,250,000 

6,000,000 

2,500,000 

37,600,000 

3,200,000 

109,816,667 

Ordinary options 

30/01/2023 

0.060 

 5,050,000  

Ordinary options 

02/09/2023 

        0.041  

9,100,000 

Ordinary options 

15/12/2022 

      0.044  

 8,000,000  

Ordinary options 

29/01/2024 

        0.032  

 8,000,000  

Ordinary options 

12/07/2024 

     0.028  

19,000,000  

Ordinary options 

06/08/2024 

0.034  

18,000,000  

Ordinary options 

16/12/2024 

  0.043  

2,500,000  

- 

-  

-  

-  

-  

-  

-  

- 

- 

- 

- 

- 

(5,050,000) 

(500,000) 

(8,000,000) 

(8,000,000) 

(2,333,333) 

- 

- 

(1,000,000) 

- 

- 

- 

(1,200,000) 

9,500,000 

6,250,000 

6,000,000 

2,500,000 

38,800,000 

- 

3,200,000 

- 

132,700,000 

3,200,000 

(26,083,333) 

Ordinary options 

29/07/2025 

Ordinary options 

29/07/2025 

Ordinary options 

08/08/2025 

Ordinary options 

11/10/2025 

Ordinary options 

15/06/2026 

Ordinary options 

15/06/2026 

0.041 

0.041 

0.028 

0.040 

0.018 

0.018 

64

64  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
  Reserves 

Reserves 

Share–based payments reserve 

Foreign currency translation reserve 

Share–based payments reserve 

Opening balance 

Reclassification of vested options lapsed or expired to accumulated losses 

Lapsed/forfeited options during the year - Employees 

Lapsed/forfeited options during the year - 3rd Party 

Treasury Shares cancelled 

Share-based payment expense - employees 

Share-based payment expense – third party 

Share-based payment expenses - directors 

Closing balance 

Foreign currency translation reserve 

Opening balance 

Movement on currency translation 

Closing balance 

Note 

21 

21 

21 

2023 
$ 

984,980 

386,401 

2022 
$ 

909,047 

294,800 

1,371,381 

1,203,847 

909,047 

- 

(276,962) 

(51,466) 

(12,467) 

336,239 

- 

80,589 

984,980 

294,800 

91,601 

386,401 

1,230,787 

(644,066) 

- 

- 

- 

176,736 

82,886 

62,704 

909,047 

242,472 

52,328 

294,800 

The Share-based payments reserve is used to record the value of options accounted for in accordance with 
AASB 2: Share-Based Payments. 

The foreign currency translation reserve is used to record the value of aggregate movements in the translation 
of foreign currency in accordance with AASB 121: The Effects of Changes in Foreign Exchange Rates.  

Adslot 2023 Annual Report  65 

Adslot 2023 Annual Report

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Earnings Per Share 

(a) 

Basic earnings per share 

Loss attributable to the ordinary equity holders of the Group 

(0.55) 

(0.23) 

(b) 

Diluted earnings per share 

Loss attributable to the ordinary equity holders of the Group 

(0.55) 

(0.23) 

2023 
Cents 

2022 
Cents 

(c) 

Reconciliation of earnings used on calculating earnings per share (i) 

Loss from continuing operations attributable to the members of the Group used on 
calculating basic and diluted earnings per share 

(12,078,360) 

(4,647,402) 

2023 
$ 

2022 
$ 

(d)  Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of basic EPS  

2,212,636,052 

2,019,372,464 

    (e)  Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of diluted 
EPS  

2,212,636,052 

2,019,372,464 

2023 
Number 

2022 
Number 

(i)  During FY2023 and FY2022 there were no discontinued operations or values attributable to minority interests.  

Weighted average number of rights and options that could potentially dilute basic 
earnings per share in the future, but are not included in the calculation of diluted 
EPS because they are anti-dilutive for the period presented. 

103,026,334 

122,694,726 

2023 
Number 

2022 
Number 

  Contingencies  

No contingent assets and liabilities are noted. 

  Remuneration of auditors 

During the year the following fees were paid/payable to the auditor of the Group: 

Audit services 

Audit and review of financial reports  

During the year the following fees were paid/payable to a related entity of the auditor 
of the Group: 

Other services 

Taxation compliance, GroupM compliance audit, review of R&D expenditure and 
other taxation advice 

2023 
$ 

2022 
$ 

144,000 

131,150 

136,696 

157,807 

280,696 

288,957 

66

66  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Key Management Personnel Disclosures 

Directors 

The following persons were directors of the Group during the financial year: 

Mr Andrew Dyer (Non-Executive Chairman) (i) 
Mr Andrew Barlow (Non-Executive Director) (ii)   
Mr Adrian Giles (Non-Executive Director) 
Ms Sarah Morgan (Non-Executive Director) 
Mr Ben Dixon (Executive Director & CEO) 
Mr Tom Triscari (Executive Director)  

(i)  Mr Dyer was appointed as a Non-Executive Chairman on 9 June 2023. 
(ii)  Mr Barlow stepped down as Non-Executive Chairman on 9 June 2023. 

Other key management personnel 

The following persons also had authority and responsibility for planning, directing and controlling the activities 
of the Group, directly or indirectly, during the financial year: 

Name 
Ms Felicity Conlan (iii) 
Mr Tom Peacock 

Position 
Chief Financial Officer 
Chief Commercial Officer  

(iii)  Ms Conlan resigned as Chief Financial Officer on 6 April 2022 and remained with the Company till 30 August 

2022. She was considered as KMP until her last day. 

Key management personnel compensation 

Short-term employee benefits 

Post-employment benefits 

Other long-term employee benefits 

Share-based payments 

Total compensation  

2023 
$ 
1,171,245 

69,571 

12,362 

108,523 

2022 
$ 
1,181,604 

93,431 

18,356 

154,461 

1,361,701 

1,447,852 

There  were  8  key  management  personnel  throughout  FY2023,  some  of  whom  have a  part  year  of  service 
(FY2022: 8). 

Business Acquisitions: 

There were no related party business acquisition transactions during the year ended 30 June 2023.  

Transactions with Directors and their personally related entities: 

During the year the Company earned revenue of $10,215 (FY2022: $7,960) from a company requiring web 
development,  hosting  and  marketing  services  related  to  Mr  Adrian  Giles  on  normal  commercial  terms  and 
conditions.  

In the previous financial year 2022 the Company paid $1,688 as underwriting fees to a company connected to 
Mr Andrew Barlow. There were no such payments in the financial year 2023. 

There  were  no  other  transactions  with  directors  and  their  personally  related  entities  for  the  financial  years 
ending 30 June 2023 and 30 June 2022.  

After the conclusion of the financial year, as part of the Entitlement Offer finalised on 6 July 2023 the Company 
incurred below sub-underwriting fees paid/payable to Directors of Adslot Ltd including their personally related 
parties: 

-  Mr. Andrew Barlow $1,078.76; 
-  Mr. Andrew Dyer $1,111.52; and 
-  Mr. Benjamin Dixon $335.58.  

Adslot 2023 Annual Report  67 

Adslot 2023 Annual Report

67

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Share-Based Payments 

Employee Option Plan  

Shareholders  re-approved  the  Incentive  Option  Plan  at  the  January  2021  Annual  General  Meeting.  The 
Incentive Option Plan which enables the Board to offer eligible employees and directors the right to options 
which  can  be  exercised  to  shares  subject  to  the  certain  vesting  criteria  as  long  as  they  remain  an  eligible 
participant. For current options in issue the only vesting criteria are service conditions. 

The objective of the Option Plan is to attract, motivate and retain key employees and it is considered by the 
Group that the adoption of the Option Plan and the future issue of Options under the Option Plan will provide 
selected employees and directors with the opportunity to participate in the future growth of the Group. 

No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting 
rights. All options are subject to service periods which require the employees remain an employee or Director 
or the Group. 

The  following  table  shows  grants  and  movements  of  share-based  compensation  to  employees  under  the 
Employee Option Plan during the current financial year: 

2023 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

30/01/19 

30/01/23 

0.060 

5,050,000 

03/09/19 

02/09/23 

      0.041        9,100,000  

30/01/20 

29/01/24 

0.032 

     8,000,000  

13/07/20 

12/07/24 

        0.028      19,000,000  

07/08/20 

06/08/24 

         0.034      18,000,000  

30/07/21 

29/07/25 

 0.041  

9,500,000 

16/06/22 

15/05/26 

0.018 

38,800,000 

Total 

  107,450,000  

Weighted average exercise 
price 

$0.029 

- 

- 

- 

-  

-  

- 

- 

- 

- 

- 

(5,050,000) 

(500,000) 

               -    

(8,000,000) 

               -    

(2,333,333) 

               -    

- 

- 

- 

- 

- 

- 

 8,600,000  

 8,600,000  

 -    

 -    

 16,666,667  

 11,166,667  

               -    

               -    

-    

 18,000,000  

 16,000,000  

(1,000,000) 

(1,200,000) 

- 

- 

(13,033,333)  

(5,050,000) 

$0.031 

$0.060 

- 

- 

- 

- 

8,500,000 

2,833,333 

37,600,000 

12,533,333 

89,366,667 

51,133,333 

$0.027 

$0.030 

There were no new options granted to employees under the Incentive Option Plan during the year ended 30 
June 2023. 

68

68  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
2022 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

05/10/17 

04/10/21 

 0.073  

 3,000,000  

- 

               -      (3,000,000) 

26/11/17 

25/11/21 

 0.060  

 5,600,000  

 -      (1,250,000) 

  (4,350,000) 

26/02/18 

25/02/22 

 0.035  

 23,500,000  

-  

               -    (23,500,000) 

16/05/18 

15/05/22 

 0.034  

 11,400,000  

-         (800,000)  (10,600,000) 

28/05/18 

27/05/22 

 0.036  

 4,000,000  

30/01/19 

30/01/23 

0.060 

5,050,000 

-  

- 

               -      (4,000,000) 

               -    

               -    

03/09/19 

02/09/23 

      0.041  

11,150,000 

-     (2,050,000) 

               -    

13/12/19 

12/12/23 

30/01/20 

29/01/24 

0.045 

0.032 

4,000,000 

8,000,000 

13/07/20 

12/07/24 

        0.028      23,375,000  

07/08/20 

06/08/24 

         0.034  

18,000,000 

-     (4,000,000) 

               -    

               -    

               -    

   (4,375,000) 

               -    

- 

-  

-  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

               -    

               -    

               -    

               -    

               -    

 -    

 -    

 -    

 -    

 -    

     5,050,000  

 5,050,000  

     9,100,000  

 6,066,673  

               -    

 -    

     8,000,000  

 8,000,000  

   19,000,000  

 6,333,363  

               -    

               -    

-        18,000,000  

 14,000,000  

30/07/21 

29/07/25 

16/06/22 

15/06/26 

 0.041  

 0.018  

- 

 9,500,000  

               -    

               -    

- 

     9,500,000  

-  38,800,000  

               -    

               -    

-        38,800,000  

 -    

 -    

Total 

  117,075,000   48,300,000 

(12,475,000)   (45,450,000) 

Weighted average exercise 
price 

$0.037 

$0.022 

$0.039 

$0.040 

- 

- 

107,450,000 

39,450,036 

$0.029 

$0.037 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 
the year ended 30 June 2022 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

Equity Based Payments  

2023 

OP # 22-1 

OP # 22-2 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

16/06/22 

15/06/25 

0.018 

0.012 

80.73% 

2.71% 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

30/01/20 

15/12/22 

 0.044  

 8,000,000  

30/07/21 

29/07/25 

       0.041 

6,250,000 

Total 

Weighted average exercise 
price 

14,250,000 

$0.043 

- 

- 

-  

- 

- 

- 

- 

- 

(8,000,000) 

- 

(8,000,000) 

$0.044 

- 

- 

- 

- 

-  

- 

6,250,000 

6,250,000 

     6,250,000 

     6,250,000 

$0.041 

$0.041 

On 30 January 2020 the Group granted 8,000,000 new Options under mandate to Peloton Capital Pty Ltd as 
consideration for corporate advisory services received. The Options have expired on 15 December 2022. 

There were no new options granted during the year ended 30 June 2023.  

Adslot 2023 Annual Report  69 

Adslot 2023 Annual Report

69

 
 
 
 
 
Notes to the Financial Statements (Continued) 
21. 

Share-Based Payments (Continued) 

2022 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

30/01/20 

15/12/22 

30/07/21 

29/07/25 

 0.044  
       0.041 

8,000,000  

- 

- 

6,250,000 

Total 

8,000,000 

6,250,000  

Weighted average exercise 
price 

$0.044 

$0.041 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 8,000,000  

8,000,000 

6,250,000 

6,250,000 

     14,250,000 

     14,250,000 

$0.043 

$0.043 

On 30 July 2021 the Group granted 6,250,000 new Options under mandate to a third party as consideration 
for services received. The Options were vested on issue and have an expiry date of 29 July 2025. 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

EOP # 22-1 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

Non-Executive Director Options 

The Group grants options to non-executive directors under LR 10.11 subject to approval at the AGM. 

2023 

In lieu of cash remuneration for services as a Director, 3,200,000 Options was granted to a director which were 
approved at the AGM held on 16 November 2022. Options are to acquire fully paid ordinary shares, at an 
exercise price of $0.018 with an expiry date of 16 June 2026. The options vest in two equal tranches on the 
six-month anniversary of the grant date. 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

- 

 -  

- 

- 

- 

               -    

               -    

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

2,500,000 

2,500,000 

     6,000,000  

 3,500,000    

2,500,000 

2,500,000 

3,200,000 

3,200,000 

14,200,000 

11,700,000  

$0.030 

$0.031 

17/12/20 

16/12/24 

      0.043  

2,500,000 

09/08/21 

08/08/25 

 0.028  

6,000,000 

23/11/21 

11/10/25 

16/11/22 

15/06/26 

0.040 
0.018 

2,500.000 

- 

3,200,000 

Total 

11,000,000 

3,200,000 

Weighted average exercise 
price 

$0.034 

$0.018 

70

70  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

2022 

DOP # 23-1 

16/11/22 

15/06/26 

0.018 

0.021 

80.76% 

2.71% 

As part of his appointment 6,000,000 options were granted to a director in August 2021.  Options are to acquire 
fully paid ordinary shares, at an exercise price of $0.028, with an expiry date of 08 August 2025. 2,000,000 
Options to vest on the first-year anniversary of the issue date. The remaining 4,000,000 Options to vest in 
eight equal tranches of 500,000 Options at the end of each three-month period thereafter. 

A grant of 2,500,000 Options to a director was approved at the AGM that was held on 23 November 2021. 
Options  are  to  acquire  fully  paid  ordinary  shares,  at  an  exercise  price  of  $0.040  with  an  expiry  date  of  11 
October  2025.  50%  of  the  options  vest  six  months  after  the  grant  date  and  the  balance  vest  on  the  first 
anniversary of the grant date. 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

17/12/20 

16/12/24 

      0.043  

2,500,000 

- 

- 

- 

- 

 6,000,000  

               -    

               -    

- 

- 

2,500,000 

2,500,000 

     6,000,000  

 -    

                  -     2,500,000  

                 -    

                -    

                -           2,500,000  

1,250,000    

09/08/21 

08/08/25 

23/11/21 

11/10/25 

 0.028  
       0.040 

Total 

2,500,000 

8,500,000 

Weighted average exercise 
price 

$0.043 

$0.032 

- 

- 

- 

- 

- 

- 

11,000,000 

       3,750,000  

$0.034 

$0.042 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

DOP # 22-1 

DOP # 22-2 

09/08/21 

08/08/25 

0.028 

0.028 

73.27% 

0.02% 

23/11/21 

11/10/25 

0.040 

0.028 

65.07% 

0.69% 

Adslot 2023 Annual Report  71 

Adslot 2023 Annual Report

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Cash Flow reconciliation 

Reconciliation of Net Cash Flows from Operating Activities to Loss for the 
year 

Loss for the year after income tax 

Add/(less) non-cash and other items 

Depreciation and amortisation 

Impairment losses (intangible assets) 

Share-based payment 

Reversal of provision for impairment of FY2016 R&D receivables 

Impairment of receivables 

(Profit)/Loss on asset write off 

Unrealised foreign currency loss/(gain) 

Movements in receivables relating to investing activities 

Changes in assets and liabilities (net of effects of acquisition and disposal of 
entities) 

(Increase)/Decrease in receivables 

(Decrease)/Increase in payables and other provisions 

Net cash outflow from operating activities 

2023 
$ 

2022 
$ 

(12,078,360) 

(4,647,402) 

3,413,260 

6,284,739 

416,828 

3,642,837 

- 

322,326 

- 

(1,527,734) 

(20,049) 

(313) 

27,667 

530 

(96,901) 

(58,066) 

(229,547) 

(974,924) 

(54,122) 

762,014 

943,794 

(17,518) 

(1,602,451) 

(2,288,490) 

During  the  financial  year,  a  lease  modification  resulting  in  the  recognition  of  additional  lease  assets  and 
corresponding lease liabilities of $405 (FY2022: $990,725 new lease). Refer notes 9 and 13 for further details. 

72

72  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Financial Risk Management 

The Group’s operations expose it to various financial risks including market, credit, liquidity and cash flow risks. 
Risk management programmes and policies are employed to mitigate the potential adverse effects of these 
exposures on the results of the Group. 

Financial risk management is carried out by the Chief Financial Officer with oversight provided by the Audit & 
Risk Committee and Board.    

(a)  Market risks 

Market risks include foreign exchange risk, interest rate risk and other price risk. The Group’s activities expose 
it to the financial risks of changes in foreign currency, interest rate risk relating to interest earned on cash and 
cash equivalents.  

Disclosures relating to foreign currency risks are covered in Note 23(d) and interest rate risk is covered in Note 
23(e). The Group does not have formal policies that address the risks associated with changes in interest rates 
or changes in fair values of financial assets.      

(b)  Credit risk 

Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted. 

The credit risk on financial assets, other than investments, of the Group which have been recognised in the 
Consolidated Statement of Financial Position is the carrying amount net of any provision for doubtful debts. 

The  Group  has  no  significant  concentrations  of  credit  risk.  As  disclosed  in  Note  8(b),  ‘Impairment  of 
receivables’,  the  Group  has  policies  in  place  to  ensure  that  sales  of  services  are  made  to  customers  with 
appropriate credit history.  Before accepting any new customers, the Group internally reviews the potential 
customer’s credit quality.  A substantial deposit on contract in website development and hosting segment of 
the Group mitigates initial credit risk. 

The Group held the following financial assets with potential credit risk exposure: 

Financial assets  

Cash and cash equivalents 

Trade debtors and other receivables (Note 8) 

2023 
$ 
2,874,746 

4,902,035 

2022 
$ 
5,951,807 

4,552,666 

7,776,781 

10,504,473 

Adslot 2023 Annual Report  73 

Adslot 2023 Annual Report

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 
23. 
Financial Risk Management (Continued) 

(c)  Liquidity risk 

Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability 
of  funding  through  an  adequate  amount  of  committed  credit  facilities  and  the  ability  to  close-out  market 
positions. Due to the dynamic nature of the underlying business, the Board aims at maintaining flexibility in 
funding  by  keeping  sufficient  cash  available  to  settle  financial  liabilities  as  per the  contractual  terms  of  the 
obligations.  

The Group considers expected cash flows from financial assets in assessing and managing liquidity risk, in 
particular its cash resources and trade receivables. The Group’s existing cash resources (see Note 7) and 
trade receivables (see Note 8) significantly exceed the current cash outflow requirements.  

As  at  30  June  2023,  the  Group’s  non-derivative  financial  liabilities  have  contractual  maturities  (including 
interest payments where applicable) as summarised below: 

Contractual maturities of financial liabilities 

Due within 12 months 
Trade and other payables 

Current: Lease liability 

Due after 12 months 

Non-current: Lease liability 

Total 

(d)  Foreign currency risk 

2023 
$ 
5,743,146 

590,933 

6,334,079 

2022 
$ 
4,686,011 

495,488 

5,181,499 

1,077,921 

7,412,000 

1,659,944 

6,841,443 

Most  of  the  Group’s  financial  assets  and  liabilities  are  in  Australian  Dollars  (AUD)  and  US  dollars  (USD).  
Exposures  to  currency  exchange  rates  arise  from  the  Group’s  overseas  operations  which  are  primarily 
denominated in US dollars (USD), Pound Sterling (GBP), Euros (EUR), New Zealand dollars (NZD), Chinese 
Yuan (CNY) and Malaysian Ringgit (MYR). 

Foreign currency exposure is monitored by the Board on a periodic basis.   

Foreign  currency  denominated  financial  assets  and  liabilities  which  expose  the  Group  to  currency  risk  are 
disclosed  below.    The  amounts  shown  are  those  reported  to  key  management  translated  into  AUD  at  the 
closing rate: 

USD 
A$ 

GBP 
A$ 

EUR 
A$ 

30 June 2023 

Financial Assets  

 5,405,247  

 497,542 

 575,171  

Financial Liabilities  

 (5,771,301) 

 (512,883) 

 (258,769) 

 Total Exposure  

30 June 2022 

 (366,054)  

 (15,341) 

 316,402  

NZD 
A$ 

 1,680  

(1,502) 

 178  

CNY 
A$ 

MYR 
A$ 

 43,847  

(37,695) 

 1,228  

 -    

 6,152 

 1,228  

Financial Assets  

 4,830,663  

 330,531  

 520,410  

 2,841  

 35,349  

 1,978  

Financial Liabilities  

 (3,527,787) 

 (570,230) 

 (227,394) 

 Total Exposure  

 1,302,876  

 (239,699) 

 293,016  

 (1,212) 

 1,629  

 (40,100) 

  (4,751) 

 -    

 1,978  

74

74  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table illustrates the sensitivity on profit and equity in relation to the Group’s financial assets and 
liabilities and the USD/AUD exchange rate, GBP/AUD exchange rate, EUR/AUD exchange rate, NZD/AUD 
exchange rate and CNY/AUD exchange rate ‘all other things being equal’.  It assumes a +/- 10% change of 
the following exchange rates for the year ended 30 June 2023 (30 June 2022: 10%). 

These percentages have been determined based on the average market volatility in exchange rates in the 
previous 12 months. There is no Equity exposure to foreign currency risk. 

30 June 2023 

Impact on Profit 

USD 

A$ 

GBP 

A$ 

EUR 

A$ 

+10% 

NZD 

A$ 

CNY 

A$ 

MYR 

A$ 

Total 

A$ 

241,779  

 28,973  

 (24,467) 

 -    

 -    

 (112) 

(246,173) 

Impact on Reserves 

 (208,501) 

 (27,578) 

(4,297) 

Impact on Equity 

33,278 

 1,395  

 (28,764) 

 (16) 

 (16) 

(559) 

 (559)  

 -    

(240,951)  

 (112) 

 5,222 

30 June 2022 

Impact on Profit 

(100,046)  

 37,544  

 (23,881) 

 -    

 -    

 (180) 

(86,563) 

Impact on Reserves 

 (18,397) 

 (15,753) 

(2,757) 

Impact on Equity 

 (118,443) 

 21,791  

 (26,638) 

30 June 2023 

USD 

A$ 

GBP 

A$ 

Impact on Profit 

 (295,508)  

 (35,411) 

Impact on Reserves 

 254,835  

 33,706  

Impact on Equity 

 (40,673)  

 (1,705) 

30 June 2022 

Impact on Profit 

 122,279  

 (45,887) 

Impact on Reserves 

 22,485  

 19,254  

Impact on Equity 

 144,764  

 (26,633) 

EUR 

A$ 

 29,904  

 5,252  

 35,156  

 29,188  

 3,369  

 32,557  

 (148) 

 (148) 

-10% 

NZD 

A$ 

 -    

 20  

 20  

432 

 432  

 -    

(36,623)  

 (180) 

 (123,186) 

CNY 

A$ 

 -    

 683 

683 

MYR 

A$ 

 136  

Total 

A$ 

 (300,879)  

 -    

 294,496  

 136  

 (6,383)  

 -    

 181  

 181  

 -    

 220  

 105,800  

 (528) 

 (528) 

 -    

 44,761  

 220  

 150,561  

Adslot 2023 Annual Report  75 

Adslot 2023 Annual Report

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 
23. 
Financial Risk Management (Continued) 

(e)  Cash flow and interest rate risk 

As the Group has no significant interest-bearing assets or liabilities (except cash), the Group’s income and 
operating cash flows are not materially exposed to changes in market interest rates.  

Interest rate sensitivity analysis 

The sensitivity analysis below has been determined based on exposure to interest rates on interest bearing 
bank balances throughout the reporting period. A 100-basis point increase or decrease is used when reporting 
interest rate risk internally to key management personnel and represents management’s assessment of the 
possible change in interest rates (also comparable to movement in interest rates during the reporting year).  

At reporting date, if interest rates had been 100 basis points higher or lower and all other variables were held 
constant, the Group’s net profit would: 

30 June 2023 

30 June 2022 

+1% 
$ 

23,645 

40,283 

-1% 
$ 

(7,415) 

(9,000) 

This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest. 

(f)  Fair value of financial assets and liabilities 

The net fair value of cash and cash equivalents and other short-term financial assets and financial liabilities of 
the Group approximates their carrying value. 

The net fair value of other financial assets and financial liabilities is based upon market prices where a market 
exists or by discounting the expected future cash flows by the current interest rates for assets and liabilities 
with similar risk profiles.  

76

76  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
  Parent Entity Information 

The following details of information are related to the parent entity, Adslot Ltd, at 30 June 2023. This information 
has been prepared using consistent accounting policies as presented in Note 1.   

Current assets 

Non-current assets 

Total assets 

Current liabilities 

Non-current liabilities 

Total liabilities 

Contributed equity 

Share-based payments reserve 

Retained losses 

Total equity 

Loss for the year 

Total comprehensive loss for the year 

2023 
$ 
1,376,605 

6,906,857 

2022 
$ 
2,883,709 

24,878,021 

8,283,462 

27,761,730 

478,792 

1,812,947 

2,291,739 

641,722 

1,798,873 

2,440,595 

160,134,280 

159,254,812 

984,978 

909,046 

(155,127,534) 

(134,842,723) 

5,991,724 

25,321,135 

(20,613,240) 

(22,567,032) 

(20,613,240) 

(22,567,032) 

The recoverable amount of non-current assets, which consists primarily of investments in subsidiaries and 
receivables  from  subsidiaries,  was  subjected  to  impairment  testing.    Impairment  charges  –  comprising 
movements  in  expected  credit  loss  reserves  and  impairment  of  investments  in  subsidiaries  –  totalling 
$17,409,073 (FY2022: $21,204,917) were recorded in the current year. These transactions were eliminated 
upon consolidation and do not impact the Group results. 

Retained losses as at 30 June 2023 increased by $20,284,811 due to; $20,613,240 total comprehensive loss 
for the year for the parent entity and the $328,428 relating to lapsed options which were reversed through 
retained losses. 

  Related Party Transactions 

Other than the transactions disclosed in Note 20 relating to key management personnel, there have been no 
related party transactions that have occurred during the current or prior financial year. 

  Events Subsequent to Reporting Date 

On 6 July 2023, the Company successfully concluded the capital raise process announced to the market on 9 
June 2023.  $3.15 million before cost was received for 787,268,541 ordinary shares of the Company in relation 
to the Entitlement Offer component of the raise. 1,062,268,541 options attached to the Share Placement and 
Entitlement Offer were issued in July.  

On July 31, 2023, the Company announced its intention to conduct a buyback of unmarketable parcels (UMPs). 
The proposed buyback will allow UMP Holders to sell their shares in the Company in accordance with the 
Company’s constitution without incurring brokerage and other expenses. A ‘buyback’ approach also allows 
eligible UMP Holders to receive the proceeds from the sale of their shares on a timelier basis than if a ‘share 
sale facility’ approach was used to dispose of shares. 

The  buyback  will  also  assist  in  reducing  the  Company’s  share  registry  and  other  administrative  costs 
associated  with  maintaining  a  large  number  of  small  shareholders.  Of  the  Company’s  2,665  current 
shareholders, approximately 73.2% hold Unmarketable Parcels. The aggregate value of the Company’s shares 
held by UMP Holders is $214,560 at $0.0039 per share (being the volume weighted average price for the five-
day trading period preceding the record date 28 July 2023). 

Adslot 2023 Annual Report  77 

Adslot 2023 Annual Report

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Consolidated Entities 

Name 

Parent entity 
Adslot Ltd 

Controlled entities 
Adslot Technologies Pty Ltd 

Ansearch.com.au Pty Ltd 

Ansearch Group Services Pty Ltd 

Webfirm Pty Ltd 

QDC IP Technologies Pty Ltd 

Adslot UK Limited 

Adslot Inc. 

Symphony International Solutions Pty Limited (i) 

Symphony Workflow Pty Ltd  

Symphony Media Pty Ltd 

Facilitate Digital (Shanghai) Software Service Co., Ltd 

Facilitate Digital Limited 

Facilitate Digital Trust 

Facilitate Digital, LLC 

Facilitate Digital UK Limited 

Facilitate Digital Deutschland GmbH 

Country of 
Incorporation 

Ordinary Share Consolidated 
Equity Interest 

2023 
% 

2022 
% 

  Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

United Kingdom 

United States 

Australia 

Australia 

Australia 

China 

New Zealand 

New Zealand 

United States 

United Kingdom 

Germany 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

Equity interests in all controlled entities are by way of ordinary shares. 

(i) In June 2022 Symphony International Solutions Pty Limited converted from a Limited to Pty Ltd company. 

78

78  Adslot 2023 Annual Report   

Adslot 2023 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Declaration 

The  Directors  declare  that  the  financial  statements,  comprising  the  statement  of  profit  or  loss  and  other 
comprehensive  income,  statement  of  financial  position,  statement  of  changes  in  equity,  statement  of  cash 
33 to 76
flows and accompanying notes, as set out on pages 35 to 78 are in accordance with the Corporations Act 2001 
and: 

(a)  comply  with  Australian  Accounting  Standards,  the  Corporations  Regulations  2001  and  other 

mandatory professional reporting requirements in Australia;  

(b)  give a true and fair view of the Company’s financial position as at 30 June 2023 and of its performance, 
as represented by the results of its operations and its cash flows, for the financial year ended on that 
date; and 

(c)  the  Company  has  included  in  the  notes  to  the  financial  statements  an  explicit  and  unreserved 

statement of compliance with International Financial Reporting Standards. 

In the directors’ opinion: 

(a)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when 

they become due and payable. 

(b)  the audited remuneration disclosures set out on pages 19 to 29 of the Directors’ Report comply with 

17 to 27

section 300A of the Corporations Act 2001. 

The  directors  have  been  given  the  declaration  by  the  Chief  Executive  Officer  and  Chief  Financial  Officer 
required by section 295A of the Corporations Act 2001. 

This declaration is made in accordance with a resolution of the directors. 

Andrew Dyer 
Chairman 
Adslot Ltd 

31 August 2023 

Adslot 2023 Annual Report  79 

Adslot 2023 Annual Report

79

 
 
 
 
 
 
 
 
80

Adslot 2023 Annual Report

Grant Thornton Audit Pty LtdLevel 22 Tower 5Collins Square727 Collins StreetMelbourne VIC 3008GPO Box 4736Melbourne VIC 3001T +61 3 8320 2222#10393148v3wwww.grantthornton.com.auACN-130 913 594 Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. ‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards Legislation. Independent Auditor’s ReportTo the Members of Adslot LimitedReport on the audit of the financial reportOpinionWe have audited the financial report of Adslot Limited(the Company) and its subsidiaries (the Group), which comprises the consolidated statement of financial position as at 30 June 2023, the consolidated statement of profit or loss and other comprehensive income, consolidated statement of changes in equity andconsolidated statement of cash flows for the year thenended, and notes to the consolidated financial statements, including a summary of significant accounting policies, and the Directors’ declaration. In our opinion, the accompanying financial report of the Group is in accordance with the Corporations Act 2001, including:agiving a true and fair view of the Group’s financial position as at 30 June 2023and of its performance for the year ended on that date; and bcomplying with Australian Accounting Standards and the Corporations Regulations 2001.Basis for opinionWe conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those standards are further described in the Auditor’s Responsibilities for the Audit ofthe Financial Reportsection of our report. We are independent of the Group in accordance with the auditor independence requirements of the Corporations Act 2001and the ethical requirements of the Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional Accountants (including Independence Standards) (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled our other ethical responsibilities in accordance with the Code. Webelieve that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. Grant Thornton Audit Pty LtdLevel 22 Tower 5Collins Square727 Collins StreetMelbourne VIC 3008GPO Box 4736Melbourne VIC 3001T +61 3 8320 2222#10393148v3wwww.grantthornton.com.auACN-130 913 594 Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. ‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards Legislation. Independent Auditor’s ReportTo the Members of Adslot LimitedReport on the audit of the financial reportOpinionWe have audited the financial report of Adslot Limited(the Company) and its subsidiaries (the Group), which comprises the consolidated statement of financial position as at 30 June 2023, the consolidated statement of profit or loss and other comprehensive income, consolidated statement of changes in equity andconsolidated statement of cash flows for the year thenended, and notes to the consolidated financial statements, including a summary of significant accounting policies, and the Directors’ declaration. In our opinion, the accompanying financial report of the Group is in accordance with the Corporations Act 2001, including:agiving a true and fair view of the Group’s financial position as at 30 June 2023and of its performance for the year ended on that date; and bcomplying with Australian Accounting Standards and the Corporations Regulations 2001.Basis for opinionWe conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those standards are further described in the Auditor’s Responsibilities for the Audit ofthe Financial Reportsection of our report. We are independent of the Group in accordance with the auditor independence requirements of the Corporations Act 2001and the ethical requirements of the Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional Accountants (including Independence Standards) (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled our other ethical responsibilities in accordance with the Code. Webelieve that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. Key audit matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of 
the financial report of the current period. These matters were addressed in the context of our audit of the financial 
report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these 
matters.

Key audit matter

How our audit addressed the key audit matter

Impairment testing of intangible assets (note 10)

Intangible assets included within the Group’s statement of 

Our procedures included, amongst others:

financial position amounted to $5,560,974 at 30 June 2023. 

At the half year management determined an impairment 

existed and resolved to impair goodwill in full by $5.16m.

At year end a further assessment determined that internally 

developed software was impaired by $1.12m. Therefore being 

a total of $6.28m for the full year.

An entity is required, per AASB 136 Impairment of Assets, to 

assess at the end of each reporting period whether there is 

any indication that an asset may be impaired. Should any 

indication of impairment exist, the entity shall estimate the 

asset’s recoverable amount. Where the carrying amount 

exceeds the recoverable amount, an impairment charge 

should be recognised. In addition, goodwill is required to be 

tested annually for impairment. 

This area is a key audit matter as impairment testing of 

goodwill and intangible assets requires a high degree of 

estimation and judgement by management. In addition, there 

is subjectivity involved relating to assumptions and key inputs. 

Revenue recognition (note 3)

The Group derives revenue by rendering services performed 

under the terms of the contractual agreements. Determining 

the appropriate revenue recognition methods for multiple 

contractual agreements can be complex and involves 

management judgment, which includes determining each 

performance obligation within contracts, allocating 

consideration to individual performance obligation and

identifying when performance obligations are satisfied so 

revenue can be recognised. This area is a key audit matter 

due to the application of judgement to the contractual 

arrangements with customers.

•

•

•

•

•

•

•

Reviewing management’s indicators of impairment

assessment and assessing whether there are any which

would require further testing as required by  AASB 136

Impairment of Assets;

Assessing management's determination of the Group's

cash-generating units based on our understanding of the

nature of the Group's business, how management

monitors the entity’s operations and reports to those

charged with governance;

Obtaining management’s impairment testing model and

testing the mathematical accuracy and appropriateness of

the methodology of the underlying model calculations;

Reviewing the impairment model for compliance with

AASB 136;

Assessing the reasonableness of inputs and assumptions

prepared by management;

Performing sensitivity analysis of the key assumptions in

model; and

Assessing the adequacy of the Group’s disclosures within
the financial statements.

Our procedures included, amongst others:

•

•

•

•

•

•

Reviewing of revenue recognition policies to ensure

compliance with AASB 15 Revenues from Contracts with

Customers;

Performing non-substantive analytical procedures over

revenue balances;

Reviewing significant customer contracts to ensure

revenue is being appropriately recognised;

Selecting a sample of revenue transactions and

examining supporting information, including invoices,

contracts and subsequent receipts, to test occurrence,

cut-off, accuracy and recognition of revenue;

Reviewing contract liabilities and publisher liability

accounts to ensure these are appropriately treated; and

Assessing the adequacy of the Group’s disclosures within

the financial statements.

Grant Thornton Audit Pty Ltd

(cid:3)

Adslot 2023 Annual Report

81

 
Research and development grants and capitalised 
development costs (note 8 and note 10)

During the year ended 30 June 2023, the Group recognised 

Our procedures included, amongst others: 

$2.5 million relating to capitalised development costs as 

intangible assets. In addition, the Group has recognised a 

receivable for associated research and development (R&D) 

grants to the value of $970k under the R&D Tax Incentive 

Scheme from AusIndustry, for estimated R&D claims at year-

end.

A high level of judgement is required in determining whether 

the criteria for capitalising R&D costs are met. 

As such, there is a risk that the criteria for capitalisation in 

accordance with AASB 138 Intangible Assets are not 

achieved. 

Under AASB 120 Accounting for Government Grants and 

Disclosure of Government Assistance, grants received 

relating to capitalised costs must be offset against the 

capitalised amount, while grants relating to costs not 

capitalised are to be recognised as income. Estimated R&D 

grant claims pertaining to costs incurred during the 2023

financial year and R&D grant claims submitted but not yet 

received relating to costs incurred in the previous financial 

year are to be recognised as a receivable. 

This area is a key audit matter given the subjectivity and 

management judgement applied in assessing whether costs 

meet the recognition criteria of AASB 138 and meet the 
recognition requirements of the R&D Tax Incentive Scheme.

Going concern (note 1(c))

•

•

•

•

•

•

•

•

•

•

Obtaining an understanding of the capitalisation process

and how costs are allocated to a project;

Reviewing compliance with criteria for capitalisation of

costs under AASB 138 Intangible Assets;

Assessing the reasonableness of total development costs

against expectations, having regard to prior year costs

and current year budgeted costs;

Testing on a sample basis, capitalised development costs

incurred to underlying supporting documentation;

Ensuring the above sample meets the recognition

requirements of accounting standing AASB 138;

Tracing the R&D receivable to submitted claims and

where applicable, subsequent cash receipt;

Testing the mathematical accuracy of R&D grant claims

accrued for;

Obtaining an understanding of the current status of

discussions with AusIndustry in relation to R&D claims;

Utilising Grant Thornton’s internal R&D expert to review

R&D receivable for reasonableness; and

Assessing the appropriateness of the disclosures in the

financial statements.

As set out in Note 1 (c) of the financial report, a delay in 

Our procedures included, amongst others: 

expected growth in revenues, and/or a delay in payment of 

the FY2023 R&D claim, has the potential to create a cash flow 

risk to the Group which could affect its ability to pay its debts 

as and when they fall due, and to realise its assets in the 

•

Collating the results of our inquiries, observations,

analytical procedures and other procedures in order to

form a conclusion on whether the preparation of the

financial statements on the going concern basis is still

normal course of business.

appropriate;

Cash flow forecasts prepared by management indicate that 

there are sufficient cash reserves to continue to support 

management’s going concern assessment. 

This is a key audit matter due to the uncertainty in relation to 

future cashflows of the business.

•

•

•

•

•

•

Obtaining management's 12 month forecast from the

date of opinion issuance;

Verifying the model is mathematically accurate;

Ensuring key assumptions and inputs of the model are

reasonable and supportable;

Performing a sensitivity analysis on the key

assumptions and inputs within the model;

Reviewing subsequent events which impact the going

concern assumption; and

Assessing the adequacy of the disclosures in the

financial statements.

82

Adslot 2023 Annual Report

Grant Thornton Audit Pty Ltd

(cid:3)

 
Information other than the financial report and auditor’s report thereon

The Directors are responsible for the other information. The other information comprises the information included 
in the Group’s annual report for the year ended 30 June 2023, but does not include the financial report and our 
auditor’s report thereon. 

Our opinion on the financial report does not cover the other information and we do not express any form of 
assurance conclusion thereon.  

In connection with our audit of the financial report, our responsibility is to read the other information and, in doing
so, consider whether the other information is materially inconsistent with the financial report or our knowledge 
obtained in the audit or otherwise appears to be materially misstated.  

If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard. 

Responsibilities of the Directors for the financial report 

The Directors of the Company are responsible for the preparation of the financial report that gives a true and fair 
view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal 
control as the Directors determine is necessary to enable the preparation of the financial report that gives a true 
and fair view and is free from material misstatement, whether due to fraud or error.  

In preparing the financial report, the Directors are responsible for assessing the Group’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or to cease operations, or have no realistic 
alternative but to do so.  

Auditor’s responsibilities for the audit of the financial report 

Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance 
with the Australian Auditing Standards will always detect a material misstatement when it exists. Misstatements
can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of this financial report.  

A further description of our responsibilities for the audit of the financial report is located at the Auditing and 
Assurance Standards Board website at:  http://www.auasb.gov.au/auditors_responsibilities/ar1_2020.pdf.This 
description forms part of our auditor’s report.

Report on the Remuneration Report

Opinion on the Remuneration Report

We have audited the Remuneration Report included in pages 15 to 24 of the Directors’ report for the year
ended 30 June 2023.

17 to 27

In our opinion, the Remuneration Report of Adslot Limited, for the year ended 30 June 2023 complies with 
section 300A of the Corporations Act 2001.

Grant Thornton Audit Pty Ltd

(cid:3)

Adslot 2023 Annual Report

83

 
84

Adslot 2023 Annual Report

Grant Thornton Audit Pty Ltd(cid:3)ResponsibilitiesThe Directors of the Company are responsible for the preparation and presentation of the Remuneration Report in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the Remuneration Report, based on our audit conducted in accordance with Australian Auditing Standards. Grant Thornton Audit Pty LtdChartered AccountantsE W PassarisPartner –Audit & AssuranceMelbourne,31August 2023 Corporate Governance Statement 
Corporate Governance Statement 
In  accordance  with  Listing  Rule  4.10.3,  Adslot’s  Corporate  Governance  Statement  can  be  found  at 
http://www.adslot.com/investor-relations/governance/ 
In  accordance  with  Listing  Rule  4.10.3,  Adslot’s  Corporate  Governance  Statement  can  be  found  at 
http://www.adslot.com/investor-relations/governance/ 
The 2023 Corporate Governance Statement will be lodged with ASX along with the Annual Report. 
The 2023 Corporate Governance Statement will be lodged with ASX along with the Annual Report. 
Shareholder Information 
Shareholder Information 
Additional information required by the Australian Securities Exchange Limited and not shown elsewhere in this 
report is as follows.  The information is current as at 9 August 2023. 
Additional information required by the Australian Securities Exchange Limited and not shown elsewhere in this 
report is as follows.  The information is current as at 9 August 2023. 

Distribution of equity securities 
Distribution of equity securities 
The number of shareholders by size of shareholding are: 

The number of shareholders by size of shareholding are: 

1 – 1,000 
1,001 – 5,000 
1 – 1,000 
5,001 – 10,000 
1,001 – 5,000 
10,001 – 100,000 
5,001 – 10,000 
100,001 + 
10,001 – 100,000 
100,001 + 
TOTAL 

TOTAL 

The number of shareholders holding less than a marketable parcel of $500 
(125,000 shares): 
The number of shareholders holding less than a marketable parcel of $500 
(125,000 shares): 
Twenty largest shareholders 
Twenty largest shareholders 

The names of the twenty largest holders of quoted shares are: 
The names of the twenty largest holders of quoted shares are: 
NATIONAL NOMINEES LIMITED 
1 
CITICORP NOMINEES PTY LIMITED 
2 
NATIONAL NOMINEES LIMITED 
1 
J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 
3 
CITICORP NOMINEES PTY LIMITED 
2 
GIDGELL PTY LTD 
4 
J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 
3 
J & M BARLOW PENSION FUND 
5 
GIDGELL PTY LTD 
4 
MR ANDREW BARLOW 
6 
J & M BARLOW PENSION FUND 
5 
DAWNIE DIXON PTY LTD 
7 
MR ANDREW BARLOW 
6 
MR PETER DIAMOND + MRS DIANA DIAMOND  
8 
DAWNIE DIXON PTY LTD 
7 
CAPITAL ACCRETION PTY LTD 
9 
MR PETER DIAMOND + MRS DIANA DIAMOND  
8 
INVIA CUSTODIAN PTY LIMITED 
10 
CAPITAL ACCRETION PTY LTD 
9 
STOCK RANGE PTY LTD 
11 
INVIA CUSTODIAN PTY LIMITED 
10 
AMBLESIDE VENTURES PTY LTD 
12 
STOCK RANGE PTY LTD 
11 
13  MR PETER STANKOVIC 
AMBLESIDE VENTURES PTY LTD 
12 
ZERO NOMINEES PTY LTD 
14 
13  MR PETER STANKOVIC 
SAPEAME PTY LTD  
15 
ZERO NOMINEES PTY LTD 
14 
BNP PARIBAS NOMS PTY LTD 
16 
SAPEAME PTY LTD  
15 
SCINTILLA STRATEGIC INVESTMENTS LIMITED 
17 
BNP PARIBAS NOMS PTY LTD 
16 
CHARMED5 PTY LTD 
18 
SCINTILLA STRATEGIC INVESTMENTS LIMITED 
17 
SISUG PTY LTD 
19 
CHARMED5 PTY LTD 
18 
G & D DIXON INVESTMENTS PTY LTD 
20 
SISUG PTY LTD 
19 
G & D DIXON INVESTMENTS PTY LTD 
20 
Total Top 20 holders of Ordinary Shares 

Ordinary Shares 
Number of Holders  Number of Shares 
Ordinary Shares 
Number of Holders  Number of Shares 
22,753 

209 

275 
209 
376 
275 
969 
376 
825 
969 
2,654 
825 

2,654 
1,901 

894,751 
22,753 
3,008,639 
894,751 
36,934,714 
3,008,639 
3,225,756,823 
36,934,714 

3,225,756,823 
3,266,617,680 

3,266,617,680 
48,869,920 

1,901 
Listed Ordinary Shares 
Listed Ordinary Shares 

48,869,920 

Number of 
Shares 
Number of 
Shares 
610,474,850 
238,012,650 
610,474,850 
236,985,812 
238,012,650 
221,275,811 
236,985,812 
175,171,616 
221,275,811 
126,746,264 
175,171,616 
123,646,686 
126,746,264 
90,000,000 
123,646,686 
67,473,844 
90,000,000 
63,797,136 
67,473,844 
47,995,332 
63,797,136 
47,551,957 
47,995,332 
41,351,159 
47,551,957 
38,600,000 
41,351,159 
32,941,379 
38,600,000 
31,493,659 
32,941,379 
30,000,000 
31,493,659 
21,500,000 
30,000,000 
18,515,551 
21,500,000 
17,677,930 
18,515,551 
17,677,930 
2,281,211,636 

% of  
Shares 
% of  
Shares 
18.69 
7.29 
18.69 
7.25 
7.29 
6.77 
7.25 
5.36 
6.77 
3.88 
5.36 
3.79 
3.88 
2.76 
3.79 
2.07 
2.76 
1.95 
2.07 
1.47 
1.95 
1.46 
1.47 
1.27 
1.46 
1.18 
1.27 
1.01 
1.18 
0.96 
1.01 
0.92 
0.96 
0.66 
0.92 
0.57 
0.66 
0.54 
0.57 
0.54 
69.83 

69.83 
30.17 

30.17 

Total Top 20 holders of Ordinary Shares 
Remaining holders balance 

2,281,211,636 
985,406,044 

Remaining holders balance 

Classes of Shares - Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. 
Classes of Shares - Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. 
Substantial Shareholders 
Substantial Shareholders 

985,406,044 

Private Portfolio Managers Pty Ltd 
John Patrick Barlow 
Private Portfolio Managers Pty Ltd 
  Jencay Capital Pty Ltd 
John Patrick Barlow 
  Jencay Capital Pty Ltd 

Shares 
        611,793,969 
Shares 
396,447,427 
        611,793,969 
236,819,145 
396,447,427 
236,819,145 

% Shares 
18.73  
% Shares 
           12.14  
18.73  
7.2 
           12.14  
7.2 

Voting Rights - All ordinary shares carry one vote per share without restrictions. 
Voting Rights - All ordinary shares carry one vote per share without restrictions. 
Unquoted  Share  Options  –  Adslot  Ltd  has  on  issue  1,172,084,450  unquoted  share  options  to  purchase 
ordinary  shares  of  Adslot  Ltd,  consisting  of  191  holders.  This  includes  81,075,000  options  held  by  current 
Unquoted  Share  Options  –  Adslot  Ltd  has  on  issue  1,172,084,450  unquoted  share  options  to  purchase 
employees under the employee incentive scheme.
ordinary  shares  of  Adslot  Ltd,  consisting  of  191  holders.  This  includes  81,075,000  options  held  by  current 
employees under the employee incentive scheme.

Adslot 2023 Annual Report  85 

Adslot 2023 Annual Report

Adslot 2023 Annual Report  85 

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Directory 

Directors 
Mr Andrew Barlow – Non-Executive Director 
Mr Ben Dixon – Executive Director 
Mr Adrian Giles – Non-Executive Director 
Ms Sarah Morgan – Non-Executive Director 
Mr Andrew Dyer – Non-Executive Chairman 
Mr Tom Triscari –Executive Director 

Chief Executive Officer  
Mr Ben Dixon 

Company Secretary 
Mr Mark Licciardo 
Acclime Corporate Services Aust Pty Ltd  
Level 7, 330 Collins Street 
Melbourne, VIC 3000  
Australia 

Auditors 
Grant Thornton Australia 
Collins Square, Tower 5 
727 Collins Street 
Melbourne, VIC 3008 
Australia 

Bankers 
National Australia Bank Limited 
330 Collins Street 
Melbourne, VIC 3000  
Australia 

Share Register 
Computershare Registry Services Pty Ltd 
Yarra Falls 
452 Johnston Street 
Abbotsford, VIC 3001  
Australia 

Home Stock Exchange 
Australian Securities Exchange Limited 
Level 45, South Tower 
Rialto, 525 Collins Street 
Melbourne, VIC 3000  
Australia 
ASX Code: ADS 

Website 
www.adslot.com 

Registered Office 
Adslot Ltd 
Level 2, 419 Collins Street 
Melbourne, VIC 3000  
Australia 
Phone: + 613 8695 9100 

Head Office 
Adslot Ltd 
Level 2, 419 Collins Street 
Melbourne, VIC 3000  
Australia 
Phone: + 613 8695 9100 

Asia Pacific Offices 
Level 7, 10-14 Waterloo Street 
Surry Hills, NSW 2010  
Australia 

1-231, Shanghai 1933 
No 10 Shajing Road 
Shanghai 200080 
China 

301S Botany Road 
Botany Downs, Auckland 
New Zealand 

North America Office 
228 Park Ave S 
PMB 23637 
New York, New York 10003  
United States of America  

European Offices 
10 John Street 
London, WCIN 2EB 
United Kingdom 

Poststraße 33  
20354 Hamburg 
Germany 

86

Adslot 2023 Annual Report

86  Adslot 2023 Annual Report   

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Adslot 2023 Annual Report

87

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