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FY2022 Annual Report · adidas
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2022 Annual Report.

VISION

To simplify 
premium 
media trading 
through 
technology and 
collaboration.

VISION

CONTENTS

2  A Message from the Chairman

4  A Message from the CEO

6  Directors’ Report

18  Remuneration Report

28  Auditors Independence Declaration

29  Consolidated Statement of Profit or Loss 

and Other Comprehensive Income

30  Consolidated Statement of Financial Position

31  Consolidated Statement of Changes in Equity

32  Consolidated Statement of Cash Flows

33  Notes to the Financial Statements

76  Directors’ Declaration

77  Independent Audit Report to the Members

81  Corporate Governance Statement

81  Shareholder Information

82  Corporate Directory

Adslot 2022 Annual Report

3

 
A MESSAGE FROM THE CHAIRMAN.

Dear Shareholder,

Although FY2022 saw a number of good improvements in terms of financial performance, Trading Fee 

revenue failed to materialise against expectations. Despite this, the Company made much progress towards 

this goal in FY2022 and remains steadfastly committed to the realisation of significant Trading Fees in FY2023.

In terms of financial performance, Trading Technology revenues as a whole were up 13%, driven mostly by 

increased Licence Fees from Symphony – which were up 17%. Cost management initiatives also helped drive 

significantly improved EBITDA and NPAT performance.

In February this year, the Company announced a strategic review following unsolicited inbound interest from 

a potential US acquirer. The focus of the strategic review was to assess and explore opportunities to accelerate 

the maximisation of shareholder value.

The board completed its review in March, concluding that the value of the underlying business units may be 

worth substantially more than the current listed market value of the Company.

The Company subsequently appointed US advisors in April, and also appointed US-based non-executive 

director, Tom Triscari, as Head of Corporate Development and Interim CFO. The Company undertook a $3.8M 

capital raising in May, including a $2.0M fully-underwritten entitlement issue, to bolster the balance sheet and 

firm up its cash position while entering into discussions.

During this period, the Company identified a number of other parties that could make excellent strategic 

partners and investors, who could realise significant value from Adslot. The Company commenced active 

outreach to these parties in August. This process is advancing on a steady cadence with various parties.  

We look forward to updating shareholders on any material developments. 

The Board and Executive Team remain committed and focussed on achieving vastly improved financial 

performance and value creation for shareholders in the year ahead.

Yours sincerely,

Andrew Barlow 

Executive Chairman

4

Adslot 2022 Annual Report

A MESSAGE FROM THE CHAIRMAN.

Trading Technology 
revenues as a whole 
were up 13%

Adslot 2022 Annual Report

5

A MESSAGE FROM THE CEO.

The 2022 Financial Year was one of continued progress for the Company. During the year, the Company saw 

further validation of its product strategy and significant progress with key commercial opportunities. In addition, 

growth in revenue and continued cost management saw improvement in financial performance.

For several years the Company has been focussed on generating trading with large global agency groups with 

whom Master Service Agreements (MSAs) have been executed. Over the past year there has been considerable 

refinement of that strategy. In particular, this has seen the evolution of white-labelled, partner instances of the 

Adslot Media marketplace that enable these large agencies to create their own bespoke trading environments, 

populated with their preferred publisher partners and with the flexibility to determine their own commercial 

models. The past 12 months have seen significant validation of this strategy which creates exciting  

opportunities for Adslot.

During the 2022 Financial Year, the Company launched two of these partner marketplaces; one for GroupM in 

the United Kingdom and one for IPG / Kinesso in the United States, focussed on the Health and Wellness sector. 

Both marketplaces feature their respective countries leading publishers, both have custom features to meet 

the specific requirements of agency, and most importantly, after some delays, trading has commenced on both 

marketplaces. Beyond the significant potential of these two partner marketplaces, the Company firmly believes 

2023 will see the opportunity to extend this offering to new agencies, new countries and new verticals.

The 2022 Financial Year also saw a pleasing return to growth in license fee revenues which increased by 17% from 

the prior year. This was driven by a growth in Symphony license fees which was itself driven by strong growth in 

media managed by the platform in previously activated markets. This growth in media managed, speaks to the 

strong recovery in media markets following a period of contraction during the COVID-19 pandemic. 

The above-mentioned improvements in license fee and trading technology revenue, along with a continued 

focus on costs, saw improved financial performance for Financial Year 2022. The Company’s EBITDA loss of 

$0.728M was 70% on the prior financial year and NPAT performance also improved by 26%. The Company will 

remain focussed on cost management as it looks to further improve financial performance in the year to come

In summary, the Company believes it is well placed for the year ahead. Our products are world leading and have 

been tested by the largest players in the media industry. We have identified and validated use cases to drive 

strong growth in trading. Industry trends that increasingly prefer direct trading between buyers and sellers are 

strongly in our favour. The opportunities for Adslot are significant and real and the Company is determined to 

deliver on them in the coming year. 

Ben Dixon 

CEO and Executive Director.

6

Adslot 2022 Annual Report

A MESSAGE FROM THE CEO.

The company 
launched two white- 
labelled, custom 
marketplaces for IPG 
and GroupM

Adslot 2022 Annual Report

7

DIRECTORS’ REPORT.

Director’s 
Report

Mr Andrew Barlow

Mr Ben Dixon

Mr Adrian Giles

Chairman

CEO and Executive Director 

Non-Executive Director

Andrew Barlow is the Founder and 

Ben Dixon has over 26 years’ 

Adrian Giles is an entrepreneur in the 

Non-Executive Chairman of Adslot. 

experience in the advertising and 

Internet and Information Technology 

An experienced technology 

ad-tech industries. This includes 

industries. In 1997 Mr Giles co-

entrepreneur, Mr Barlow co-founded 

both media planning and strategy 

founded Sinewave Interactive which 

online competitive intelligence 

roles at leading agencies groups 

pioneered the concept of marketing 

company, Hitwise, with Adrian Giles 

such as Publicis and Omnicom. 

a website using search engines and 

in 1997. Hitwise was ranked one of the 

During this period, he was involved 

was the first company in Australia 

Top 10 fastest growing companies by 

in the development of digital media 

to offer Search Engine Optimisation 

Deloitte for five years running, before 

strategies for a number of prominent 

(SEO) as a service. 

being sold to Experian Group (LSX.

technology and telecommunications 

Mr Giles co-founded Hitwise which 

EXPN) in May 2007. 

brands in Australia.

grew over 10 years to become one of 

Mr Barlow was also Founder and 

Mr Dixon was then a founder of 

the most recognised global internet 

CEO of Max Super, an online retail 

Facilitate Digital where he was 

measurement brands in the USA, 

superannuation fund sold to Orchard 

involved in conceptualizing and 

UK, Australia, NZ, Hong Kong, and 

Funds Management in 2007. 

developing the Symphony Media 

Singapore. Whilst positioning the 

Mr Barlow also led the seed 

workflow platform. During his tenure 

company for a NASDAQ listing 

investment round in Nitro Software 

as Chief Executive Officer at Facilitate 

in early 2007 Hitwise was sold to 

Limited (ASX: NTO) and served as a 

Digital he oversaw the international 

Experian (LSX: EXPN) in one of 

non-executive director and strategic 

expansion of Symphony and its first 

Australia’s most successful venture 

advisor to Nitro (from January 2007 

adoption by global agency groups. 

capital backed trade sales.

until August 2020). 

Following the acquisition of Facilitate 

Mr Giles is also Chairman of Fortress 

Mr Barlow is also the Founder of 

Digital by Adslot in late 2013 he 

Esports - an esports and video game 

Venturian, a privately-owned venture 

became an Executive Director of 

entertainment company. 

capital fund with investments in 

Adslot Limited and in February 2018 

Mr Giles is Chair of the Remuneration 

early-stage technology companies 

he became CEO. 

Committee and a member of the 

Audit & Risk Committee.

with unique IP, highly scalable 

business models and global 

market potential, currently focused 

on emerging fintech and crypto 

platforms. 

Mr Barlow is also a member of the 

Remuneration Committee.

8

Adslot 2022 Annual Report

DIRECTORS’ REPORT.

Ms Sarah Morgan

Mr Andrew Dyer

Mr Tom Triscari

Non-Executive Director

Non-Executive Director

Non-Executive Director

Sarah Morgan has extensive 

Andrew Dyer is Chair of the Strategic 

Tom Triscari is a leading expert in the 

experience in the finance industry, 

Advisory Committee of the Digital 

programmatic AdTech industry. He is 

primarily as part of independent 

Financial Cooperative Research 

the founder and CEO of Lemonade 

corporate advisory firm Grant Samuel. 

Centre and a member of the Finance 

Projects, a programmatic innovation 

Ms Morgan has been involved in 

Committee of the Council of the 

agency based in NYC running 

public and private company mergers 

Australian National University. 

strategic projects and experiments 

and acquisitions, as well as equity 

Mr Dyer is also a Senior Partner 

at the intersection of economics, 

and debt capital raisings. She holds a 

Emeritus and Senior Advisor of The 

game theory, and principles of 

degree in Engineering and a Master 

Boston Consulting Group (BCG) and 

radical transparency. The underlying 

of Business Administration from 

is a member of BCG’s global Senior 

thesis of Tom’s work is based on his 

the University of Melbourne and is 

Partner Emeritus Council. 

methodology paper Programmatic 

a Graduate of Australian Institute of 

In his 28 years with BCG Mr Dyer 

Lemon Market Game published in 

Company Directors.

supported senior executives in 

May 2020. 

Ms Morgan is a Non-Executive 

leading companies around the 

Mr Triscari's programmatic 

Director of Nitro Software Limited 

world. He also held local, regional 

experience began in 2007 developing 

(from November 2019), Future 

and global leadership positions, 

addressable TV and data product 

Generation Global Investment 

including leading BCG’s People 

requirements as a consultant for 

Company Limited (from July 2015) 

& Organization and Enablement 

Project Canoe in New York, an 

and Whispir Limited (from January 

Practices and was also a member of 

initiative led by Comcast and Time 

2019). Ms Morgan was previously a 

BCG’s global Executive Committee, 

Warner. He managed a multi-market 

Non-Executive Director of Hansen 

including roles on several BCG Board 

team at Yahoo! Europe in Barcelona 

Technology Limited (from October 

Committees. 

with responsibility for Right Media, 

2014 to December 2019).

Prior to joining BCG in 1994, Mr Dyer 

the first programmatic exchange.  

Ms Morgan is Chair of the Audit and 

worked for the Commonwealth 

At pre-IPO Criteo in London,  

Risk Committee.

Bank and the Australian Federal 

Mr Triscari built and managed 

Government.

supply-side and data science teams. 

Mr Dyer is also an advisor to several 

Mr Triscari was brought on as CEO 

public and private company CEO’s 

to reposition Amsterdam-based 

and boards.

Yieldr, a DSP platform. In 2015, he 

Mr Dyer is a member of the Adslot’s 

founded Labmatik, a programmatic 

Audit & Risk Committee and 

transformation consultancy.

Remuneration Committee.

Your Directors present their report, together with 

the financial report of Adslot Ltd ACN 001 287 510 

(‘the Company’) and its controlled entities (‘the 

Group’) for the financial year ended 30 June 2022 

and the auditor’s report thereon.

Adslot 2022 Annual Report

9

PERFORMANCE. 

2022 
RESULTS

ADSLOT MEDIA.

Total Transaction Value $25.5m

Growing usage - Trading Activity (number of orders) up 21% on 

prior year

Validation of partner marketplace strategy, expected to drive 

strong growth of TTV into FY23:

  GroupM’s Premium Supply marketplace (UK) – successful pilot stage,  

  contract extension in place including option to extend to EMEA

  IPG / Kinesso Health & Wellness marketplace (US) including  

  traditional Automated Guaranteed trading and trading of  

  programmatic (Deal ID) inventory

Successful launch of the integrated Symphony and Adslot Media 

solution in the Australian market

In addition to the above activities, the Group also remains focused 

on a number of key priorities;

  Extension of partner marketplaces to additional geographies   

  and advertiser verticals

  Activation of trading from other previously contracted agency groups

  Securing additional publisher supply in key markets and verticals

10

Adslot 2022 Annual Report

PERFORMANCE. 

SYMPHONY.

Licence Fee Revenue up 19% on prior year

Strong growth in managed spend from currently deployed markets

$7.1 billion total annualised Media Spend managed via Symphony

GROUP.

Trading Technology revenues $7.3m up 13% on prior year

Group Revenue (from continuing operations) up 9% on prior year

Continued focus on cost management

EBITDA Loss $0.7m a 70% improvement on prior year

Adslot 2022 Annual Report

11

Directors’ Report  

Principal activities 

Adslot Ltd derives revenue from two principal activities:  

1.  Trading Technology - comprises Adslot Media, a leading global media trading technology platform, and 
Symphony, market-leading workflow automation technology for media agencies. 

Trading Technology 

The strategic focus of the business remains Trading Technology revenues. These revenues are comprised of: 

•  Trading Fees – fees charged as a percentage of media traded; generated primarily from Adslot Media 

but also from Symphony. Trading fees generated via the stand alone Adslot Media platform attract a 

higher % fee and represent a significant majority of Trading Fees; and 

2.  Services - comprises digital marketing services - provided by the Group’s Webfirm division - and project-
based customisation of Trading Technology. 

•  Licence Fees – generated primarily from  Symphony, a market-leading workflow automation tool for 

Media Agencies, and also from customised solutions developed for Publishers. 

Operating Results 

Trading technology revenue 

Total revenue and other income 

EBITDA (loss) 

NPAT (loss) 

2022 

$ 

7,281,354 

9,461,797 

(728,276) 

2021 

Movement 

$ 

$ 

6,434,298 

   847,056 

  9,622,603 

(160,806) 

(2,429,954) 

1,701,678 

(4,647,402) 

(6,280,774) 

  1,633,372 

% 

13% 

(2%) 

70% 

26% 

Group revenues for FY2022 were $9,461,797 a decrease of 2% versus FY2021 ($$9,622,603). 

The Consolidated Group operating loss before interest, income tax, depreciation and amortisation in FY2022 
was $728,276, a 70% reduction in losses versus FY2021 ($2,429,954).  

The Consolidated Group operating loss after tax of $4,647,402 is 26% lower than the loss for the prior year of 
$6,280,774. 

Review of Operations 

The year to 30 June 2022 showed 13% growth in Trading Technology revenue, with total revenue and other 
income  down  2%  on  FY2021  primarily  due  to  $1.1  million  of  pandemic  stimulus  in  FY2021  (FY2022:  $0.2 
million). 

Trading Technology revenue increases resulted from the 19% growth in Symphony licence fees, with a small 
reduction in Adslot Media trading fees, down 4% compared to the corresponding period to 30 June 2021.  

The Company continued to focus on the following key strategies for the business in FY2022: 

1.  Adslot Media 

•  Scale trading on activated Partner Marketplaces in the US and UK markets; 
•  Further activate and scale trading from contracted agency groups; 
•  Explore strategic partnerships with industry players to extend Adslot Media product capabilities; 
•  Deploy the integrated Symphony – Adslot Media solution to additional Symphony markets; 

2.  Symphony 

•  Pursue further deployments for Symphony with existing and prospective clients; and 

3.  Operations 

•  Maintain focus on the cost base of the business. 

Trading Fees 

Total Trading Fee revenues across Symphony and Adslot Media were $1.2 million in FY2022, a small decrease 

on the prior financial year (FY2021: $1.3 million). 

Total Transaction Value (TTV) for the Adslot Media platform for FY2022 was $25.5 million, representing a 10% 

decrease on FY2021 ($28.3 million). Adslot Media trading fees for FY2022 were $1.0 million, a 4% decrease 

compared to the prior period (FY2021: $1.1 million). 

Total Transaction Value & Trading Fees - FY21 vs FY22

Adslot Media 

 30,000,000

 25,000,000

(cid:282)

(cid:286)

(cid:282)

(cid:258)

(cid:396)

(cid:100)

(cid:3)

(cid:936)

(cid:3)

(cid:855)

(cid:258)

(cid:349)

(cid:282)

(cid:286)

(cid:68)

(cid:3)

(cid:410)

(cid:381)

(cid:367)

(cid:400)

(cid:282)

(cid:4)

 20,000,000

 15,000,000

 10,000,000

 5,000,000

 1,100,000

 1,050,000

 1,000,000

 950,000

 900,000

 850,000

 800,000

 750,000

 700,000

(cid:400)

(cid:286)

(cid:286)

(cid:38)

(cid:3)

(cid:336)

(cid:374)

(cid:349)

(cid:282)

(cid:258)

(cid:396)

(cid:100)

(cid:3)

(cid:410)

(cid:381)

(cid:367)

(cid:400)

(cid:282)

(cid:4)

FY21

FY22

Adslot Media: $ Traded

Adslot Trading Fees

In particular, during the financial year 2022, the Group noted the following: 

•  TTV  volumes  were  driven  by  substantial  increases  in  UK  trading.  This  includes  trades  following  the 

successful  pilot  phase  of  the  partner  marketplace  activated  with  GroupM,  the  world’s  largest  media 

investment company, as a component of GroupM’s Premium Supply initiative.  Following the successful 

pilot  phase,  a  contract  extension  and  commercial  renegotiation  were  completed  in  March  2022.  These 

terms were substantially improved from those of the pilot period and specifically included the option for 

GroupM to extend to additional EMEA markets under the same terms.  

12

10  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  11 

 
 
 
 
 
 
 
 
 
 
 
 
 
Operating Results 

Trading technology revenue 

Total revenue and other income 

EBITDA (loss) 

NPAT (loss) 

2022 

$ 

7,281,354 

9,461,797 

(728,276) 

2021 

Movement 

$ 

$ 

6,434,298 

   847,056 

  9,622,603 

(160,806) 

(2,429,954) 

1,701,678 

(4,647,402) 

(6,280,774) 

  1,633,372 

% 

13% 

(2%) 

70% 

26% 

Group revenues for FY2022 were $9,461,797 a decrease of 2% versus FY2021 ($$9,622,603). 

The Consolidated Group operating loss before interest, income tax, depreciation and amortisation in FY2022 

was $728,276, a 70% reduction in losses versus FY2021 ($2,429,954).  

The Consolidated Group operating loss after tax of $4,647,402 is 26% lower than the loss for the prior year of 

$6,280,774. 

Review of Operations 

million). 

The year to 30 June 2022 showed 13% growth in Trading Technology revenue, with total revenue and other 

income  down  2%  on  FY2021  primarily  due  to  $1.1  million  of  pandemic  stimulus  in  FY2021  (FY2022:  $0.2 

Trading Technology revenue increases resulted from the 19% growth in Symphony licence fees, with a small 

reduction in Adslot Media trading fees, down 4% compared to the corresponding period to 30 June 2021.  

The Company continued to focus on the following key strategies for the business in FY2022: 

1.  Adslot Media 

2.  Symphony 

3.  Operations 

•  Scale trading on activated Partner Marketplaces in the US and UK markets; 

•  Further activate and scale trading from contracted agency groups; 

•  Explore strategic partnerships with industry players to extend Adslot Media product capabilities; 

•  Deploy the integrated Symphony – Adslot Media solution to additional Symphony markets; 

•  Pursue further deployments for Symphony with existing and prospective clients; and 

•  Maintain focus on the cost base of the business. 

Directors’ Report  

Principal activities 

Adslot Ltd derives revenue from two principal activities:  

1.  Trading Technology - comprises Adslot Media, a leading global media trading technology platform, and 

Symphony, market-leading workflow automation technology for media agencies. 

Trading Technology 

The strategic focus of the business remains Trading Technology revenues. These revenues are comprised of: 

•  Trading Fees – fees charged as a percentage of media traded; generated primarily from Adslot Media 
but also from Symphony. Trading fees generated via the stand alone Adslot Media platform attract a 
higher % fee and represent a significant majority of Trading Fees; and 

2.  Services - comprises digital marketing services - provided by the Group’s Webfirm division - and project-

based customisation of Trading Technology. 

•  Licence Fees – generated primarily from  Symphony, a market-leading workflow automation tool for 

Media Agencies, and also from customised solutions developed for Publishers. 

Trading Fees 

Total Trading Fee revenues across Symphony and Adslot Media were $1.2 million in FY2022, a small decrease 
on the prior financial year (FY2021: $1.3 million). 

Total Transaction Value (TTV) for the Adslot Media platform for FY2022 was $25.5 million, representing a 10% 
decrease on FY2021 ($28.3 million). Adslot Media trading fees for FY2022 were $1.0 million, a 4% decrease 
compared to the prior period (FY2021: $1.1 million). 

Adslot Media 
Total Transaction Value & Trading Fees - FY21 vs FY22

 30,000,000

 25,000,000

 20,000,000

 1,100,000

 1,050,000

 1,000,000

 950,000

(cid:400)
(cid:286)
(cid:286)
(cid:38)

(cid:3)

(cid:349)

(cid:336)
(cid:374)
(cid:282)
(cid:258)
(cid:396)
(cid:100)
(cid:3)
(cid:410)
(cid:381)
(cid:367)
(cid:400)
(cid:282)
(cid:4)

 900,000

 850,000

 800,000

 750,000

 700,000

(cid:3)

(cid:282)
(cid:286)
(cid:282)
(cid:258)
(cid:396)
(cid:100)
(cid:936)
(cid:3)
(cid:855)
(cid:258)
(cid:282)
(cid:286)
(cid:68)

(cid:349)

(cid:3)
(cid:410)
(cid:381)
(cid:367)
(cid:400)
(cid:282)
(cid:4)

 15,000,000

 10,000,000

 5,000,000

FY21

FY22

Adslot Media: $ Traded

Adslot Trading Fees

In particular, during the financial year 2022, the Group noted the following: 

•  TTV  volumes  were  driven  by  substantial  increases  in  UK  trading.  This  includes  trades  following  the 
successful  pilot  phase  of  the  partner  marketplace  activated  with  GroupM,  the  world’s  largest  media 
investment company, as a component of GroupM’s Premium Supply initiative.  Following the successful 
pilot  phase,  a  contract  extension  and  commercial  renegotiation  were  completed  in  March  2022.  These 
terms were substantially improved from those of the pilot period and specifically included the option for 
GroupM to extend to additional EMEA markets under the same terms.  

10  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  11 

Adslot 2022 Annual Report

13

 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report (Continued) 

•  Significant  progress  was  made  on  activation  activities  related  to  the  Health,  Wellness  and  Lifestyle 
marketplace for Kinesso (a subsidiary of IPG) in the US. Trading via the H&W marketplace will encompass 
standard Automated Guaranteed (AG) trading directly with Adslot’s partner publishers as well as trading 
of  programmatic  (Deal  ID)  inventory  via  recently  developed  integrations  with  leading  programmatic 
vendors. Activation activities included the onboarding and inventory curation of a number of the largest 
endemic health publishers in the US including WebMD and Healthline. 

•  Repeat  trading  occurred  with  Orion,  the  trade-enabled  media  division  of  the  Interpublic  Group  of 

Companies (IPG) in the US. 

•  A  successful  launch  of  the  integrated  Symphony  and  Adslot  Media  solution  to  the  Australian  market 
occurred in the June 2022 quarter. Australia becomes the second active market for the integrated solution 
following a long-standing deployment in Austria. The integrated solution enables existing Symphony users 
to access Adslot Media functionality within the existing Symphony workflow; 

•  The  sales  pipeline  with  strategic  buyers  in  all  markets  for  use  of  the  Adslot  Media  platform  improved 

significantly.  

During the 2022 financial year, the Group continued to add premium publishers to its Adslot Media marketplace 
in key markets around the world. Prominent publishers added during this period included Healthline Media, 
Publisher’s Clearing House, Evolve Media, Clutch Points, Arena Group, Recurrent, Urban List and Asian Media 
Group. The Group notes it has a strong sales pipeline of large publishers and expects its catalogue of premium 
publishers to grow further over the coming year.  

Trading Fees – Outlook 

The  Group  has  previously  announced  a  number  private  marketplace  agreements  with  large  media  buyers, 
most notably with IPG / Kinesso in the USA and GroupM in the UK. Activation of these marketplaces during 
the 2023 financial year is expected to be the critical driver of growth in TTV, contributing to the growth in trading 
fee revenues.   

In addition to the above activities, the Group also remains focussed on the activation of trading from previously 
contracted agency groups. As previously noted, Adslot has Master Services Agreements (MSAs) in place with 
GroupM  (WPP),  Matterkind  (IPG),  Havas  and  Amplifi  (Dentsu)  and  an  interim  trading  arrangement  with 
Publicis. MSAs are also in place with emerging media groups BrandTech and S4 Capital. 

The Australian deployment of the integrated Symphony - Adslot Media solution in FY2022 is expected drive a 
substantial contribution to TTV from that marketplace in coming quarters. In addition, the implementation has 
seen the initiation of discussions with large publishers in the Australian market for use of the  Adslot Media 
platform to automate direct trading. 

Licence Fees 

Total Licence Fee revenues across Symphony and Adslot Media were $6.0 million in FY2022, representing a 

17% growth on the prior financial year (FY2021: $5.2 million). 

Total Licence Fees 

FY19 - FY22

(cid:3)(cid:1012)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1011)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1010)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1009)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1008)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1007)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1006)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1005)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:882)

(cid:38)(cid:122)(cid:1005)(cid:1013)

(cid:38)(cid:122)(cid:1006)(cid:1004)

(cid:38)(cid:122)(cid:1006)(cid:1005)

(cid:38)(cid:122)(cid:1006)(cid:1006)

Significant events for the past year for Symphony include: 

• 

In August 2021, the Group announced the renewal of the multi-market Symphony agreement with GroupM 

with an effective extension of the term, first signed in August 2016, to at least July 2024. The amended 

agreement  sees  the  extension  of  trading  terms  for  the  Adslot  Media  marketplace  to  all  markets  where 

Symphony  is  deployed.  These  terms  will  enable  GroupM  markets  using  Symphony  to  access  the 

integrated Symphony – Adslot Media solution without the need for commercial agreements at a local level.  

•  Australia  becomes  the  second  active  market  for  the  integrated  solution  following  a  long-standing 

deployment in Austria, enabling existing Symphony users to access Adslot Media functionality within the 

existing Symphony workflow. 

Licence Fees - Outlook 

The Group expects stronger  Symphony licence fees in the 2023 financial year resulting from the growth of 

media managed on the Symphony platform in existing markets. Additional market deployments are expected 

in 2023 with existing partners.  

The Group continues to progress discussions with a number agency holding companies regarding potential 

multi-market  deployments  of  Symphony.  The  Group  anticipates  further  positive  developments  in  these 

negotiations, providing growth in licence fees in 2023. 

Services 

Services  revenue  is  derived  predominantly  from  Webfirm,  the  Group’s  Australian-based  digital  marketing 

services  business,  providing  website  design,  hosting,  search  engine  optimisation  (SEO),  search  engine 

marketing (SEM) and social media marketing services to small-to-medium enterprises.  

Webfirm revenue for FY2022 was $1.4 million, a $0.1 million reduction year-on-year (FY2021: $1.5 million). 

Services  revenue,  including  Webfirm  and  custom  development  work  for  Symphony  and  Adslot  Media 

customers, for FY2022 was $1.7 million, a $0.1 million decrease year-on-year (FY2021: $1.8 million). 

14

12  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  13 

 
 
 
 
 
 
 
 
 
marketplace for Kinesso (a subsidiary of IPG) in the US. Trading via the H&W marketplace will encompass 

standard Automated Guaranteed (AG) trading directly with Adslot’s partner publishers as well as trading 

of  programmatic  (Deal  ID)  inventory  via  recently  developed  integrations  with  leading  programmatic 

vendors. Activation activities included the onboarding and inventory curation of a number of the largest 

endemic health publishers in the US including WebMD and Healthline. 

•  Repeat  trading  occurred  with  Orion,  the  trade-enabled  media  division  of  the  Interpublic  Group  of 

Companies (IPG) in the US. 

•  A  successful  launch  of  the  integrated  Symphony  and  Adslot  Media  solution  to  the  Australian  market 

occurred in the June 2022 quarter. Australia becomes the second active market for the integrated solution 

following a long-standing deployment in Austria. The integrated solution enables existing Symphony users 

to access Adslot Media functionality within the existing Symphony workflow; 

•  The  sales  pipeline  with  strategic  buyers  in  all  markets  for  use  of  the  Adslot  Media  platform  improved 

significantly.  

During the 2022 financial year, the Group continued to add premium publishers to its Adslot Media marketplace 

in key markets around the world. Prominent publishers added during this period included Healthline Media, 

Publisher’s Clearing House, Evolve Media, Clutch Points, Arena Group, Recurrent, Urban List and Asian Media 

Group. The Group notes it has a strong sales pipeline of large publishers and expects its catalogue of premium 

publishers to grow further over the coming year.  

Trading Fees – Outlook 

fee revenues.   

The  Group  has  previously  announced  a  number  private  marketplace  agreements  with  large  media  buyers, 

most notably with IPG / Kinesso in the USA and GroupM in the UK. Activation of these marketplaces during 

the 2023 financial year is expected to be the critical driver of growth in TTV, contributing to the growth in trading 

In addition to the above activities, the Group also remains focussed on the activation of trading from previously 

contracted agency groups. As previously noted, Adslot has Master Services Agreements (MSAs) in place with 

GroupM  (WPP),  Matterkind  (IPG),  Havas  and  Amplifi  (Dentsu)  and  an  interim  trading  arrangement  with 

Publicis. MSAs are also in place with emerging media groups BrandTech and S4 Capital. 

The Australian deployment of the integrated Symphony - Adslot Media solution in FY2022 is expected drive a 

substantial contribution to TTV from that marketplace in coming quarters. In addition, the implementation has 

seen the initiation of discussions with large publishers in the Australian market for use of the  Adslot Media 

platform to automate direct trading. 

Directors’ Report (Continued) 

•  Significant  progress  was  made  on  activation  activities  related  to  the  Health,  Wellness  and  Lifestyle 

Licence Fees 

Total Licence Fee revenues across Symphony and Adslot Media were $6.0 million in FY2022, representing a 
17% growth on the prior financial year (FY2021: $5.2 million). 

Total Licence Fees 
FY19 - FY22

(cid:3)(cid:1012)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1011)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1010)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1009)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1008)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1007)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1006)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:1005)(cid:853)(cid:1004)(cid:1004)(cid:1004)(cid:853)(cid:1004)(cid:1004)(cid:1004)

(cid:3)(cid:882)

(cid:38)(cid:122)(cid:1005)(cid:1013)

(cid:38)(cid:122)(cid:1006)(cid:1004)

(cid:38)(cid:122)(cid:1006)(cid:1005)

(cid:38)(cid:122)(cid:1006)(cid:1006)

Significant events for the past year for Symphony include: 

• 

In August 2021, the Group announced the renewal of the multi-market Symphony agreement with GroupM 
with an effective extension of the term, first signed in August 2016, to at least July 2024. The amended 
agreement  sees  the  extension  of  trading  terms  for  the  Adslot  Media  marketplace  to  all  markets  where 
Symphony  is  deployed.  These  terms  will  enable  GroupM  markets  using  Symphony  to  access  the 
integrated Symphony – Adslot Media solution without the need for commercial agreements at a local level.  
•  Australia  becomes  the  second  active  market  for  the  integrated  solution  following  a  long-standing 
deployment in Austria, enabling existing Symphony users to access Adslot Media functionality within the 
existing Symphony workflow. 

Licence Fees - Outlook 

The Group expects stronger  Symphony licence fees in the 2023 financial year resulting from the growth of 
media managed on the Symphony platform in existing markets. Additional market deployments are expected 
in 2023 with existing partners.  

The Group continues to progress discussions with a number agency holding companies regarding potential 
multi-market  deployments  of  Symphony.  The  Group  anticipates  further  positive  developments  in  these 
negotiations, providing growth in licence fees in 2023. 

Services 

Services  revenue  is  derived  predominantly  from  Webfirm,  the  Group’s  Australian-based  digital  marketing 
services  business,  providing  website  design,  hosting,  search  engine  optimisation  (SEO),  search  engine 
marketing (SEM) and social media marketing services to small-to-medium enterprises.  

Webfirm revenue for FY2022 was $1.4 million, a $0.1 million reduction year-on-year (FY2021: $1.5 million). 

Services  revenue,  including  Webfirm  and  custom  development  work  for  Symphony  and  Adslot  Media 
customers, for FY2022 was $1.7 million, a $0.1 million decrease year-on-year (FY2021: $1.8 million). 

12  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  13 

Adslot 2022 Annual Report

15

 
 
 
 
 
 
 
 
 
Directors’ Report (Continued) 

Government Stimulus 

The Group’s US subsidiary Adslot Inc, applied for and received two tranches of Paycheck Protection Program 
loan, receiving full forgiveness on the second tranche $0.2 million loan in the 2022 financial year, compared 
to $0.1 million for the first tranche of the loan in FY2021. 

In August 2021, Mr Tom Triscari was appointed as a non-executive director of the Company. Based in the 

United States, Mr Triscari  brings to the board extensive digital media domain experience and is one of the 

digital advertising industry’s most highly regarded thought-leaders in programmatic advertising. 

No  other  government  pandemic  stimulus  was  received  in  FY2022,  compared  to  $1.0  million  received  in 
FY2021 across JobKeeper, Victorian government business support grant and the short time work allowance 
(Germany).  

In April 2022, Mr Triscari moved to an executive role as Head of Corporate Development and Interim CFO.  

Also in April 2022, Ms Felicity Conlan stepped down from her role as Chief Financial Officer and Company 

People 

Mr Mark Licciardo was appointed Company Secretary in April 2022.  

Changes  in  the  way  we  work  resulting  from  the  impacts  of  COVID-19  continued  in  FY2022.  Flexibility  and 
working from home are now ingrained in the way employees work.  

While Adslot offices remained open throughout FY2022, the Group adopted all government and public health 
authority guidelines in each of our markets. Measures to support the health and wellbeing of all our employees 
continues,  including  an  Employee  Assistance  Program  offering  counselling  advice  to  employees  and  their 
families and a People & Culture team focused on employee engagement. 

Cost Management 

Total operating costs of $11.7 million for FY2022 represents a $0.4 million (3%) decrease in costs (FY2021: 
$12.0 million) with savings across premises and legal costs.  

During FY2022, the Group made pre-emptive steps to reduce cash outflows and extend its cash operating 
runway via a series of targeted cost reductions across the business. Cost reductions included discretionary 
spending and professional services costs. Headcount savings were made in FY2022 through natural attrition 
and changing of workflows 

Cost reductions were targeted to ensure continued investment in strategic and revenue-generating product 
development, and no disruption to existing client relationships. 

In  August  2022,  further  headcount  reductions  were  made  with  annualised  employee  cost  savings  of  $1.0 
million with close cost management continuing into FY2023. 

EBITDA 

The EBITDA loss for FY2022 was $0.7 million, a $1.7 million reduction on the prior year (FY2021: $2.4 million). 

FY2022 includes a reversal of the one-off provision of $1.5 million for the FY2016 R&D claim that was refunded 
in FY2022 following successful resolution at the  Administrative Appeals Tribunal (AAT). Excluding the R&D 
reversal, the adjusted EBITDA  loss for FY2022  was  $2.2 million,  a $0.2  million  reduction  on the  prior year 
(FY2021: $2.4 million). 

Cash Management 

In FY2022 the Group concluded a successful  $3.8  million capital raise through  a Share  Placement of $1.8 
million and a fully underwritten Entitlement Offer of $2.0 million ($3.6 million after transaction costs).   

The  April  2022  Share  Placement  was  supported  by  two  of  Adslot’s  largest  shareholders.  The  May  2022 
Entitlement Offer was underwritten by a related entity of Andrew Barlow, Chairman, and sub-underwritten by 
directors (Giles, Dixon, Dyer and Morgan), other related parties and existing shareholders. 

During the March quarter the Company received the FY2021 R&D claim of $1.1 million and the FY2016 R&D 
claim of $1.5 million (full and final settlement following the resolution of the appeal to the Administrative Appeals 
Tribunal). The $2.6 million in R&D receipts are recorded across operating activities ($0.7 million) and investing 
activities ($1.9 million). 

Net cash outflows from operating activities for FY2022 were $2.3 million, representing a $2.0 million increase 
(FY2021:  $0.3  million).  Receipts  from  R&D  incentives  and  other  Grants  at  $0.9  million  were  a  $0.8  million 
reduction on the prior period (FY2021: $1.7 million) primarily due to pandemic stimulus received in the prior 
year. 

Cash as at 30 June 2022 was $6.0 million (FY2021: $6.8 million). 

Governance 

Secretary. 

Strategic Review 

Following receipt of unsolicited interest, in February 2022 the Group commenced a strategic review process 

with the objective of maximising shareholder value. In April 2022 the Group appointed East Wind Advisors to 

review the recent inbound interest and assist with those discussions as well as an assessment of potential 

strategic options in the US, including strategic partnerships, business acquisitions, divestments of part or all of 

the business; and strategic funding and capital structuring alternatives. 

The Group confirmed the following key insights derived from the Strategic Review as being: 

•  The board continues to believe that the Group’s current market capitalisation does not reflect the intrinsic 

value of the Group, either as a whole or as a sum of its parts; 

•  The Group’s core assets of Symphony and Adslot Media are both well positioned occupying positions of 

strategic value as the advertising industry undergoes significant change; and, 

•  Multiple opportunities may  exist to  unlock greater shareholder value via  a strategic  investment, sale  of 

certain assets or a potential sale or merger of the Company as a whole. 

Business growth strategy 

The Group’s growth strategy is focussed on: 

•  activation of Partner Marketplaces and contracted agency groups on the  Adslot Media platform to drive 

trading fee revenue; 

•  expanding the Adslot Media client base and developing new partnerships to drive additional revenue; 

further Symphony deployments with existing and prospective clients to drive licence fee revenue; and 

focus on the cost base of the business. 

Material business risks 

not limited to: 

The Group is subject to risks of both a general nature and those specific to its business activities including, but 

retaining existing customers and keeping them engaged in the product; 

•  attracting new customers and achieving revenue growth;  

cyber security incidents involving unauthorised access to data and assets, causing disruption to services;  

retaining key personnel and attracting new personnel; and 

•  ongoing access to funds in capital markets. 

• 

• 

• 

• 

• 

Matters Subsequent to the End of the Financial Year 

There has not been any matter or circumstance occurring subsequent to the end of the financial year that has 

significantly affected, or may significantly affect, the operations of the Group, the results of those operations 

or the state of affairs of the Group in future years.   

16

14  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  15 

 
 
 
 
 
 
 
 
 
 
Directors’ Report (Continued) 

Government Stimulus 

Governance 

The Group’s US subsidiary Adslot Inc, applied for and received two tranches of Paycheck Protection Program 

loan, receiving full forgiveness on the second tranche $0.2 million loan in the 2022 financial year, compared 

to $0.1 million for the first tranche of the loan in FY2021. 

In August 2021, Mr Tom Triscari was appointed as a non-executive director of the Company. Based in the 
United States, Mr Triscari  brings to the board extensive digital media domain experience and is one of the 
digital advertising industry’s most highly regarded thought-leaders in programmatic advertising. 

In April 2022, Mr Triscari moved to an executive role as Head of Corporate Development and Interim CFO.  

Also in April 2022, Ms Felicity Conlan stepped down from her role as Chief Financial Officer and Company 
Secretary. 

Mr Mark Licciardo was appointed Company Secretary in April 2022.  

Changes  in  the  way  we  work  resulting  from  the  impacts  of  COVID-19  continued  in  FY2022.  Flexibility  and 

working from home are now ingrained in the way employees work.  

Strategic Review 

Following receipt of unsolicited interest, in February 2022 the Group commenced a strategic review process 
with the objective of maximising shareholder value. In April 2022 the Group appointed East Wind Advisors to 
review the recent inbound interest and assist with those discussions as well as an assessment of potential 
strategic options in the US, including strategic partnerships, business acquisitions, divestments of part or all of 
the business; and strategic funding and capital structuring alternatives. 

The Group confirmed the following key insights derived from the Strategic Review as being: 

Total operating costs of $11.7 million for FY2022 represents a $0.4 million (3%) decrease in costs (FY2021: 

•  The board continues to believe that the Group’s current market capitalisation does not reflect the intrinsic 

value of the Group, either as a whole or as a sum of its parts; 

•  The Group’s core assets of Symphony and Adslot Media are both well positioned occupying positions of 

strategic value as the advertising industry undergoes significant change; and, 

•  Multiple opportunities may  exist to  unlock greater shareholder value via  a strategic  investment, sale  of 

certain assets or a potential sale or merger of the Company as a whole. 

Business growth strategy 

The Group’s growth strategy is focussed on: 

•  activation of Partner Marketplaces and contracted agency groups on the  Adslot Media platform to drive 

trading fee revenue; 

•  expanding the Adslot Media client base and developing new partnerships to drive additional revenue; 
• 
further Symphony deployments with existing and prospective clients to drive licence fee revenue; and 
• 
focus on the cost base of the business. 

Material business risks 

The Group is subject to risks of both a general nature and those specific to its business activities including, but 
not limited to: 

No  other  government  pandemic  stimulus  was  received  in  FY2022,  compared  to  $1.0  million  received  in 

FY2021 across JobKeeper, Victorian government business support grant and the short time work allowance 

(Germany).  

People 

Cost Management 

While Adslot offices remained open throughout FY2022, the Group adopted all government and public health 

authority guidelines in each of our markets. Measures to support the health and wellbeing of all our employees 

continues,  including  an  Employee  Assistance  Program  offering  counselling  advice  to  employees  and  their 

families and a People & Culture team focused on employee engagement. 

$12.0 million) with savings across premises and legal costs.  

During FY2022, the Group made pre-emptive steps to reduce cash outflows and extend its cash operating 

runway via a series of targeted cost reductions across the business. Cost reductions included discretionary 

spending and professional services costs. Headcount savings were made in FY2022 through natural attrition 

and changing of workflows 

Cost reductions were targeted to ensure continued investment in strategic and revenue-generating product 

development, and no disruption to existing client relationships. 

In  August  2022,  further  headcount  reductions  were  made  with  annualised  employee  cost  savings  of  $1.0 

million with close cost management continuing into FY2023. 

The EBITDA loss for FY2022 was $0.7 million, a $1.7 million reduction on the prior year (FY2021: $2.4 million). 

FY2022 includes a reversal of the one-off provision of $1.5 million for the FY2016 R&D claim that was refunded 

in FY2022 following successful resolution at the  Administrative Appeals Tribunal (AAT). Excluding the R&D 

reversal, the adjusted EBITDA  loss for FY2022  was  $2.2 million,  a $0.2  million  reduction  on the  prior year 

EBITDA 

(FY2021: $2.4 million). 

Cash Management 

In FY2022 the Group concluded a successful  $3.8  million capital raise through  a Share  Placement of $1.8 

million and a fully underwritten Entitlement Offer of $2.0 million ($3.6 million after transaction costs).   

The  April  2022  Share  Placement  was  supported  by  two  of  Adslot’s  largest  shareholders.  The  May  2022 

Entitlement Offer was underwritten by a related entity of Andrew Barlow, Chairman, and sub-underwritten by 

directors (Giles, Dixon, Dyer and Morgan), other related parties and existing shareholders. 

During the March quarter the Company received the FY2021 R&D claim of $1.1 million and the FY2016 R&D 

claim of $1.5 million (full and final settlement following the resolution of the appeal to the Administrative Appeals 

Tribunal). The $2.6 million in R&D receipts are recorded across operating activities ($0.7 million) and investing 

activities ($1.9 million). 

Net cash outflows from operating activities for FY2022 were $2.3 million, representing a $2.0 million increase 

(FY2021:  $0.3  million).  Receipts  from  R&D  incentives  and  other  Grants  at  $0.9  million  were  a  $0.8  million 

reduction on the prior period (FY2021: $1.7 million) primarily due to pandemic stimulus received in the prior 

year. 

Cash as at 30 June 2022 was $6.0 million (FY2021: $6.8 million). 

Matters Subsequent to the End of the Financial Year 

There has not been any matter or circumstance occurring subsequent to the end of the financial year that has 
significantly affected, or may significantly affect, the operations of the Group, the results of those operations 
or the state of affairs of the Group in future years.   

14  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  15 

Adslot 2022 Annual Report

17

• 
•  attracting new customers and achieving revenue growth;  
• 
• 
•  ongoing access to funds in capital markets. 

cyber security incidents involving unauthorised access to data and assets, causing disruption to services;  
retaining key personnel and attracting new personnel; and 

retaining existing customers and keeping them engaged in the product; 

 
 
 
 
 
 
 
 
 
 
Directors’ Report (Continued) 

Environmental regulations 

The Group’s operations are not subject to any significant environmental regulations under the Commonwealth, 
State or any other country in which the entity operates. 

Dividends 

The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid during 
the year. 

Shares under option 

Indemnification and Insurance of Officers 

The Group has during the financial year, in respect of each person who is or has been an officer of the Group 

or a related body Corporate, made a relevant agreement for indemnifying against a liability  incurred as an 

officer, including costs and expenses in successfully defending legal proceedings. 

Since the end of the financial year, the Group has paid premiums to insure all directors and officers of Adslot 

Ltd and the Adslot Group of companies, against costs incurred in defending any legal proceedings arising out 

of their conduct as a director and officer of the Group, other than for conduct involving a wilful breach of duty 

or a contravention of Sections 232 (5) or (6) of the Corporations Act 2011, as permitted by section 241A (3) of 

the Corporations Act. Disclosure of the premium amount is prohibited by the insurance contract. 

Details of unissued shares or interests under option as at 30 June 2022 are: 

Proceedings on behalf of the Group 

Issue Type 

Expiry Date 

Exercise 
Price 

$ 

Balance at 
beginning of 
the year 
(Number) 

Issued  
during  
the year 
(Number) 

Lapsed/ 
Forfeited 
during the year  
(Number) 

Exercised 
during 
 the year 
(Number) 

Balance at  
end of the 
 year 
(Number) 

No  person  has  applied  to  the  Court  under  section  237  of  the  Corporations  Act  2001  for  leave  to  bring 

proceedings on behalf of the Group, or to intervene in any proceedings to which the Group is a party, for the 

purpose of taking responsibility on behalf of the Group for all or part of those proceedings. 

No  proceedings  have  been  brought  or  intervened  in  on  behalf  of  the  Group  with  leave  of  the  Court  under 

section 237 of the Corporations Act 2001.   

Auditor’s Independence Declaration  

The auditor’s independence declaration for the year ended 30 June 2022 has been received and can be found 

on page  28 of the financial report.  Details of amounts paid  or payable to the  auditor for non-audit services 

provided during the year are outlined in Note 19 to the financial statements. 

The Directors are satisfied that the provision of non-audit services, during the year by the auditor is compatible 

with the general standard of independence for auditors imposed by the Corporations Act 2001. 

 (3,000,000)  

 (5,600,000)  

 (23,500,000)  

 (11,400,000)  

 (4,000,000)  

- 

(2,050,000) 

(4,000,000) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

-  

-  

-  

-  

-  

 5,050,000  

9,100,000 

-  

 8,000,000  

 8,000,000  

(4,375,000) 

-    

19,000,000  

Ordinary options 

04/10/2021 

 0.073  

 3,000,000  

Ordinary options 

25/11/2021 

 0.060  

 5,600,000  

Ordinary options 

25/02/2022 

 0.035  

 23,500,000  

Ordinary options 

15/05/2022 

 0.034  

 11,400,000  

Ordinary options 

27/05/2022 

 0.036  

 4,000,000  

Ordinary options 

30/01/2023 

0.060 

 5,050,000  

Ordinary options 

02/09/2023 

0.041  

 11,150,000  

Ordinary options 

12/12/2023 

Ordinary options 

15/12/2022 

Ordinary options 

29/01/2024 

0.045  

0.044  

0.032  

 4,000,000  

 8,000,000  

 8,000,000  

Ordinary options 

12/07/2024 

0.028  

23,375,000  

Ordinary options 

06/08/2024 

0.034  

18,000,000  

Ordinary options 

16/12/2024 

0.043  

2,500,000  

- 

 -  

 -  

 -  

-  

- 

-  

-  

-  

-  

-  

-  

-  

Ordinary options 

29/07/2025 

Ordinary options 

29/07/2025 

Ordinary options 

08/08/2025 

Ordinary options 

11/10/2025 

Ordinary options 

15/06/2026 

0.041 

0.041 

0.028 

0.040 

0.018 

- 

- 

- 

- 

9,500,000 

6,250,000 

6,000,000 

2,500,000 

-  

 38,800,000   

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

18,000,000  

2,500,000  

9,500,000 

6,250,000 

6,000,000 

2,500,000 

38,800,000 

132,700,000 

127,575,000 

 63,050,000 

(57,925,000) 

18

16  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  17 

 
 
 
 
 
 
 
 
Details of unissued shares or interests under option as at 30 June 2022 are: 

Proceedings on behalf of the Group 

Indemnification and Insurance of Officers 

The Group has during the financial year, in respect of each person who is or has been an officer of the Group 
or a related body Corporate, made a relevant agreement for indemnifying against a liability  incurred as an 
officer, including costs and expenses in successfully defending legal proceedings. 

Since the end of the financial year, the Group has paid premiums to insure all directors and officers of Adslot 
Ltd and the Adslot Group of companies, against costs incurred in defending any legal proceedings arising out 
of their conduct as a director and officer of the Group, other than for conduct involving a wilful breach of duty 
or a contravention of Sections 232 (5) or (6) of the Corporations Act 2011, as permitted by section 241A (3) of 
the Corporations Act. Disclosure of the premium amount is prohibited by the insurance contract. 

No  person  has  applied  to  the  Court  under  section  237  of  the  Corporations  Act  2001  for  leave  to  bring 
proceedings on behalf of the Group, or to intervene in any proceedings to which the Group is a party, for the 
purpose of taking responsibility on behalf of the Group for all or part of those proceedings. 

No  proceedings  have  been  brought  or  intervened  in  on  behalf  of  the  Group  with  leave  of  the  Court  under 
section 237 of the Corporations Act 2001.   

Auditor’s Independence Declaration  

The auditor’s independence declaration for the year ended 30 June 2022 has been received and can be found 
on page  28 of the financial report.  Details of amounts paid  or payable to the  auditor for non-audit services 
provided during the year are outlined in Note 19 to the financial statements. 

The Directors are satisfied that the provision of non-audit services, during the year by the auditor is compatible 
with the general standard of independence for auditors imposed by the Corporations Act 2001. 

Directors’ Report (Continued) 

Environmental regulations 

Dividends 

the year. 

Shares under option 

The Group’s operations are not subject to any significant environmental regulations under the Commonwealth, 

State or any other country in which the entity operates. 

The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid during 

Issue Type 

Expiry Date 

Exercise 

Price 

$ 

Balance at 

beginning of 

the year 

(Number) 

Issued  

during  

Lapsed/ 

Forfeited 

the year 

during the year  

(Number) 

(Number) 

Exercised 

during 

 the year 

(Number) 

Balance at  

end of the 

 year 

(Number) 

Ordinary options 

04/10/2021 

 0.073  

 3,000,000  

Ordinary options 

25/11/2021 

 0.060  

 5,600,000  

Ordinary options 

25/02/2022 

 0.035  

 23,500,000  

Ordinary options 

15/05/2022 

 0.034  

 11,400,000  

Ordinary options 

27/05/2022 

 0.036  

 4,000,000  

Ordinary options 

30/01/2023 

0.060 

 5,050,000  

Ordinary options 

02/09/2023 

0.041  

 11,150,000  

Ordinary options 

12/12/2023 

Ordinary options 

15/12/2022 

Ordinary options 

29/01/2024 

0.045  

0.044  

0.032  

 4,000,000  

 8,000,000  

 8,000,000  

 (3,000,000)  

 (5,600,000)  

 (23,500,000)  

 (11,400,000)  

 (4,000,000)  

(2,050,000) 

(4,000,000) 

- 

 -  

 -  

 -  

-  

- 

-  

-  

-  

-  

-  

-  

-  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

-  

-  

-  

-  

-  

-  

 5,050,000  

9,100,000 

 8,000,000  

 8,000,000  

18,000,000  

2,500,000  

9,500,000 

6,250,000 

6,000,000 

2,500,000 

38,800,000 

132,700,000 

Ordinary options 

12/07/2024 

0.028  

23,375,000  

(4,375,000) 

-    

19,000,000  

Ordinary options 

06/08/2024 

0.034  

18,000,000  

Ordinary options 

16/12/2024 

0.043  

2,500,000  

Ordinary options 

29/07/2025 

Ordinary options 

29/07/2025 

Ordinary options 

08/08/2025 

Ordinary options 

11/10/2025 

0.041 

0.041 

0.028 

0.040 

0.018 

- 

- 

- 

- 

9,500,000 

6,250,000 

6,000,000 

2,500,000 

Ordinary options 

15/06/2026 

-  

 38,800,000   

127,575,000 

 63,050,000 

(57,925,000) 

16  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  17 

Adslot 2022 Annual Report

19

 
 
 
 
 
 
 
 
Remuneration Report  

The remuneration report is set out under the following headings: 

Section 1: 
Section 2: 
Section 3: 
Section 4: 
Section 5: 
Section 6:  
Section 7: 
Section 8:  

Non-executive directors’ and Chairman’s remuneration 
Executive remuneration 
Details of remuneration 
Executive contracts of employment 
Long Term Incentives (equity-based compensation) 
Culture, accountability and remuneration 
Equity holdings and transactions 
Other transactions with key management personnel 

Section 1: Non-executive directors’ and Chairman’s remuneration  

Non-executive  directors’  fees  are  reviewed  annually  and  are  determined  by  the  Board.  In  making  its 
determination it takes into account fees paid to other non-executive directors of comparable companies.  

Non-executive directors’ fees are within the maximum aggregate limit  of $600,000 per annum agreed to by 
shareholders at the Annual General Meeting held on 23 November 2021. To preserve the independence and 
integrity of their position, non-executive directors do not receive performance-based bonuses.   

For the 2022 financial year, the Chairman’s fees were $100,000 per annum. For the 2022 financial year, non-
executive  directors’  fees  were  $50,000  per  annum.  Mr  Andrew  Dyer  received  options  in  lieu  of  his  non-
executive director fees for the 2022 financial year. In addition, the Chair of the Audit & Risk Committee and 
the  Remuneration  Committee  received  a  further  $25,000  in  recognition  of  the  additional  workload  of  those 
positions. 

Mr  Tom  Triscari  was  appointed  as  non-executive  director  on  9  August  2021.  In  conjunction  with  his 
appointment, Mr Triscari was granted six million unlisted options to acquire fully paid ordinary shares in the 
Company. Mr Triscari was also engaged via his consulting company, Lemonade Projects, to provide further 
advisory  services  (US$50,000  per  annum).  These  have  been  included  in  key  management  personnel 
remuneration. 

On 6 April 2022, Mr Triscari took on an executive role as Head of Corporate Development and Interim CFO, 
becoming an executive director. 

Section 2: Executive remuneration 

The  Board  of  Directors  are  responsible  for  determining  and  reviewing  compensation  arrangements  for  key 
management personnel and the executive team. The Remuneration Committee makes recommendations on 
remuneration of key management personnel to the Board.  

The Board assesses the appropriateness of the nature and amount of emoluments of these employees on a 
periodic basis by reference to relevant employment market conditions with the overall objective of ensuring 
maximum stakeholder benefit by:  

a)  Attracting the highest quality employees; 
b)  Retaining the best performing employees; 
c)  Aligning the employees with shareholder outcomes; 
d)  Aligning employee motivation to a cascading set of key performance indicators that drive the most 

optimal strategic outcomes for the business; and 
e)  Ensuring it aligns with the latest industry best practice. 

Executives’  remuneration  consists  of  a  fixed  cash  component,  short-term  incentives  in  the  form  of  cash 
bonuses, and long-term incentives in the form of equity-based compensation linked to the long-term prospects 
and future performance of the Group. The inclusion of equity-based compensation in executives’ remuneration 
provides  a  direct  link  between  their  remuneration  and  shareholder  wealth,  otherwise  there  are  no  direct 
relationships. 

The  Board  has  regard  to  the  following  variables  to  assess  the  Group’s  performance  and  benefits  for 

shareholder wealth: 

Item 

EPS (cents) 

Net loss ($) 

2022 

(0.23) 

2021 

(0.33) 

2020 

(0.96) 

2019 

(0.49) 

2018 

(0.91) 

(4,647,402) 

6,280,774 

16,617,725 

7,042,755 

11,653,319 

Share price at 30 June ($) 

0.012 

0.028 

0.018 

0.028 

0.026 

Section 3: Details of remuneration  

are set out in the following tables. 

executive officers: 

Details of the remuneration of the directors and the key management of the Group and its controlled entities 

The key management  personnel of  Adslot Ltd and  its controlled entities  include  the following directors and 

Directors 

Position 

Date appointed/resigned as Director 

Mr Andrew Barlow 

Non-Executive Chairman 

Appointed 15 February 2010 

Mr Ben Dixon 

Chief Executive Officer 

Appointed 1 February 2018 

Executive Director 

Appointed 23 December 2013 

Mr Andrew Dyer 

Non-Executive Director 

Appointed 28 May 2018 

Mr Adrian Giles 

Non-Executive Director 

Appointed 26 November 2013 

Ms Sarah Morgan 

Non-Executive Director 

Appointed 27 January 2015 

Mr Tom Triscari 

Non-Executive Director 

Appointed 9 August 2021 

Executive Director, Head of Corporate 

Appointed 6 April 2022 

Development and Interim Chief Financial 

Officer 

Executive Officers 

Position 

Date appointed/resigned as Executive 

Ms Felicity Conlan 

Company Secretary 

Chief Financial Officer  

Appointed 30 August 2017 

Appointed 9 October 2017 

Resigned 20 April 2022 

Resigned 06 April 2022 

Mr Tom Peacock 

Chief Commercial Officer 

Appointed 23 December 2013 

20

18  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  19 

 
 
 
 
 
 
The  Board  has  regard  to  the  following  variables  to  assess  the  Group’s  performance  and  benefits  for 
shareholder wealth: 

Item 

EPS (cents) 

Net loss ($) 

2022 

(0.23) 

2021 

(0.33) 

2020 

(0.96) 

2019 

(0.49) 

2018 

(0.91) 

(4,647,402) 

6,280,774 

16,617,725 

7,042,755 

11,653,319 

Share price at 30 June ($) 

0.012 

0.028 

0.018 

0.028 

0.026 

Section 3: Details of remuneration  

Details of the remuneration of the directors and the key management of the Group and its controlled entities 
are set out in the following tables. 

The key management  personnel of  Adslot Ltd and  its controlled entities  include  the following directors and 
executive officers: 

Directors 

Position 

Date appointed/resigned as Director 

Mr Andrew Barlow 

Non-Executive Chairman 

Appointed 15 February 2010 

Mr Ben Dixon 

Chief Executive Officer 

Appointed 1 February 2018 

Executive Director 

Appointed 23 December 2013 

Mr Andrew Dyer 

Non-Executive Director 

Appointed 28 May 2018 

Mr Adrian Giles 

Non-Executive Director 

Appointed 26 November 2013 

Ms Sarah Morgan 

Non-Executive Director 

Appointed 27 January 2015 

On 6 April 2022, Mr Triscari took on an executive role as Head of Corporate Development and Interim CFO, 

Mr Tom Triscari 

Non-Executive Director 

Appointed 9 August 2021 

Executive Director, Head of Corporate 
Development and Interim Chief Financial 
Officer 

Appointed 6 April 2022 

Executive Officers 

Position 

Date appointed/resigned as Executive 

Ms Felicity Conlan 

Company Secretary 

Appointed 9 October 2017 

Resigned 20 April 2022 

Chief Financial Officer  

Appointed 30 August 2017 

Resigned 06 April 2022 

Mr Tom Peacock 

Chief Commercial Officer 

Appointed 23 December 2013 

Remuneration Report  

The remuneration report is set out under the following headings: 

Non-executive directors’ and Chairman’s remuneration 

Section 1: 

Section 2: 

Section 3: 

Section 4: 

Section 5: 

Executive remuneration 

Details of remuneration 

Executive contracts of employment 

Long Term Incentives (equity-based compensation) 

Section 6:  

Culture, accountability and remuneration 

Section 7: 

Equity holdings and transactions 

Section 8:  

Other transactions with key management personnel 

Section 1: Non-executive directors’ and Chairman’s remuneration  

Non-executive  directors’  fees  are  reviewed  annually  and  are  determined  by  the  Board.  In  making  its 

determination it takes into account fees paid to other non-executive directors of comparable companies.  

Non-executive directors’ fees are within the maximum aggregate limit  of $600,000 per annum agreed to by 

shareholders at the Annual General Meeting held on 23 November 2021. To preserve the independence and 

integrity of their position, non-executive directors do not receive performance-based bonuses.   

For the 2022 financial year, the Chairman’s fees were $100,000 per annum. For the 2022 financial year, non-

executive  directors’  fees  were  $50,000  per  annum.  Mr  Andrew  Dyer  received  options  in  lieu  of  his  non-

executive director fees for the 2022 financial year. In addition, the Chair of the Audit & Risk Committee and 

the  Remuneration  Committee  received  a  further  $25,000  in  recognition  of  the  additional  workload  of  those 

Mr  Tom  Triscari  was  appointed  as  non-executive  director  on  9  August  2021.  In  conjunction  with  his 

appointment, Mr Triscari was granted six million unlisted options to acquire fully paid ordinary shares in the 

Company. Mr Triscari was also engaged via his consulting company, Lemonade Projects, to provide further 

advisory  services  (US$50,000  per  annum).  These  have  been  included  in  key  management  personnel 

positions. 

remuneration. 

becoming an executive director. 

Section 2: Executive remuneration 

The  Board  of  Directors  are  responsible  for  determining  and  reviewing  compensation  arrangements  for  key 

management personnel and the executive team. The Remuneration Committee makes recommendations on 

remuneration of key management personnel to the Board.  

The Board assesses the appropriateness of the nature and amount of emoluments of these employees on a 

periodic basis by reference to relevant employment market conditions with the overall objective of ensuring 

maximum stakeholder benefit by:  

a)  Attracting the highest quality employees; 

b)  Retaining the best performing employees; 

c)  Aligning the employees with shareholder outcomes; 

optimal strategic outcomes for the business; and 

e)  Ensuring it aligns with the latest industry best practice. 

d)  Aligning employee motivation to a cascading set of key performance indicators that drive the most 

Executives’  remuneration  consists  of  a  fixed  cash  component,  short-term  incentives  in  the  form  of  cash 

bonuses, and long-term incentives in the form of equity-based compensation linked to the long-term prospects 

and future performance of the Group. The inclusion of equity-based compensation in executives’ remuneration 

provides  a  direct  link  between  their  remuneration  and  shareholder  wealth,  otherwise  there  are  no  direct 

relationships. 

18  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  19 

Adslot 2022 Annual Report

21

 
 
 
 
 
 
- 

3,172 

 -    

35,161 

Share-based payment 

 -    

 -    

 -    

 -    

 -    

- 

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

Post-
employment 
benefits 

 -    

 -    

 5,978  

23,568  

- 

9,091  

6,818  

6,818  

Mr T Peacock 

 244,000  

 5,000   

33,031 

56,496 

 -    

 -    

 -    

Super-
annuation 

$ 

Share 
Options 
Expensed 
$ 

 1,727  

 10,651  

23,568 

23,568 

14,560 

15,213 

Totals 

1,173,432 

5,000     3,172     

  18,356 

 93,431  

154,461 

Remuneration Report (Continued) 

Group 
2022 

Name 

Short-term benefits 

Salary 
& fees 

$ 

Short 
Term 
Incentive 
$ 

Other 

$ 

Long 
Term 
Benefits 
Long 
Service 
Leave 
$ 

Executive directors 

Mr B Dixon 

Mr T Triscari (i) 

300,000  

124,659 

Non-executive directors 

Mr A Barlow  

Mr A Giles  

Ms S Morgan  

Mr A Dyer 

90,909  

 68,182  

 68,182  

 -    

Other key management personnel 

Ms F Conlan (ii) 

277,500  

Total 

Performance 
Rights 

$ 

$ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

362,577 

184,327 

100,000  

 75,000  

 75,000  

35,161 

317,355 

298,432 

1,447,852 

(a) 

A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 

at the half year and the balance assessed on revenue targets and personal KPIs at the full year. 

(b) 

The  Company  may  in  its  absolute  discretion  pay  a  performance  bonus  of  up  to  USD$100,000,  based  on 

achieving key performance criteria in the realization of shareholder value, with such performance criteria to be 

agreed between the Company and the Employee. 

Other  than  the  amounts  disclosed  for  Mr  Peacock  above,  no  other  STIs  were  paid  to  key  management 

personnel in relation to the 2022 financial year.  

Group 

2021 

Name 

Short-term benefits 

employment 

Share-based payment 

Salary 

& fees 

$ 

Short 

Term 

Incentive 

Other 

$ 

$ 

Post-

Benefits 

benefits 

Long 

Term 

Long 

Service 

Leave 

$ 

Super-

Share 

Performance 

annuation 

Options 

Rights 

$ 

$ 

$ 

$ 

Total 

Mr B Dixon 

 288,750  

 -    

 -    

 5,443  

 21,694  

276,757 

 -    

  592,644 

Executive directors 

Non-executive directors 

Mr A Barlow (i)  

Mr A Giles  

Ms S Morgan  

Mr A Dyer 

Ms F Conlan 

Mr T Peacock 

Totals 

 68,493  

 51,370  

 51,370  

 -    

 264,688  

 231,531  

 956,202  

Other key management personnel 

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 6,507  

 4,880  

 4,880  

 -    

 -    

 -    

 -    

 46,505  

 1,390  

 4,350  

 21,694  

14,248 

 21,237  

14,248 

 -    

 -    

 -    

 -    

 -    

 -    

 75,000  

 56,250  

 56,250  

 46,505  

302,020 

271,366 

 11,183  

 80,892  

351,758 

 -     1,400,035 

(i) 

Mr Barlow moved from an Executive Chairman role to a non-executive role in July 2020. 

With the impact of the COVID-19 pandemic the non-executive directors waived fees and other executive key 

management personnel agreed to a 15% salary reduction for the quarter to September 2020. 

An adjustment of $37,228 was made to the  FY2021 comparative to increase Share-based payments.  The 

amount previously reported for Share-based payments in FY2021 was $314,530. This adjustment corrects an 

error in the expense allocation method. 

Short Term Incentives   

Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating to the 

2020 and 2021 financial years, are outlined in the table below: 

Name 

Amount 

Paid 

Total 2020 

STI 

Opportunity 

Amount 

Paid 

Total 2021 

Opportunity 

STI 

Assessment Criteria 

Mr B Dixon 

Ms F Conlan 

Mr T Peacock 

$ 

- 

- 

- 

$ 

100,000 

100,000 (a) 

100,000 (a) 

$ 

- 

- 

- 

$ 

100,000 

Group performance to budget and executive 

management to achieve KPIs 

100,000 (a)  Group revenue achievement and individual KPIs 

100,000 (a)  Group revenue achievement and individual KPIs 

(a) 

A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 

at the half year and the balance assessed on revenue targets and personal KPIs at the full year. 

No STIs were paid to key management personnel in relation to the 2021 financial year.  

(i) 

(ii) 

Mr Triscari was appointed as a Non-Executive Director on 9 August 2021 and took over executive positions 
of Head of Corporate Development and Interim Chief Financial Officer on 6 April 2022. 
Ms Conlan resigned as the Chief Financial officer on 6 April and as the Company Secretary on 20 April 
2022. She remained with the company through the end of the financial year and was considered as an 
KMP till 30 June 2022. 

During the 2022 financial year  the  Options outlined below expired without being exercised. These expiring options are 
excluded  from the above Share-based  remuneration  figures. These amounts were previously  included  as share-based 
remuneration when they were expensed in the financial statements. On the date of expiry, the total amounts that were 
already expensed were moved from share-based payments reserve to retained earnings in the financial statements. There 
were no such expiring options in 2021 financial year. 

Name 

Mr B Dixon 

Mr A Dyer 

Ms F Conlan 

Mr T Peacock 

Options Expired 
(Number) 
     1,000,000  

     4,000,000  

     7,500,000  

     7,500,000  

Value 
($) 
19,600 

55,202 

84,722 

84,722 

20,000,000  

244,246    

Short Term Incentives   

Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating to the 
2021 and 2022 financial years, are outlined in the table below: 

Name 

Amount 
Paid 

Total 2021 
STI 
Opportunity 

Amount 
Paid 

Total 2022 
STI 
Opportunity 

Assessment Criteria 

Mr B Dixon 

Ms F Conlan 

Mr T Peacock 

Mr T Triscari 

$ 

- 

- 

- 

- 

$ 

100,000 

100,000 (a) 

$ 

- 

- 

$ 

100,000 

Group performance to budget and executive 
management to achieve KPIs 

100,000 (a)  Group revenue achievement and individual KPIs 

100,000 (a) 

5,000 

100,000 (a)  Group revenue achievement and individual KPIs 

- 

-  USD 100,000 (b) 

Achieving key performance criteria in the 
realization of shareholder value 

22

20  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Executive directors 

Mr B Dixon 

Mr T Triscari (i) 

300,000  

124,659 

Non-executive directors 

Mr A Barlow  

Mr A Giles  

Ms S Morgan  

Mr A Dyer 

90,909  

 68,182  

 68,182  

 -    

Remuneration Report (Continued) 

Short-term benefits 

employment 

Share-based payment 

Group 

2022 

Name 

Salary 

& fees 

$ 

Short 

Term 

Incentive 

Other 

$ 

$ 

Post-

Benefits 

benefits 

Long 

Term 

Long 

Service 

Leave 

$ 

Super-

annuation 

Performance 

Rights 

 -    

 -    

 5,978  

23,568  

- 

3,172 

Share 

Options 

Expensed 

$ 

33,031 

56,496 

$ 

- 

9,091  

6,818  

6,818  

 -    

 -    

 -    

 -    

35,161 

- 

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

Total 

$ 

$ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

362,577 

184,327 

100,000  

 75,000  

 75,000  

35,161 

317,355 

298,432 

1,447,852 

Other key management personnel 

Ms F Conlan (ii) 

277,500  

Mr T Peacock 

 244,000  

 5,000   

 1,727  

 10,651  

23,568 

23,568 

14,560 

15,213 

Totals 

1,173,432 

5,000     3,172     

  18,356 

 93,431  

154,461 

(i) 

(ii) 

Mr Triscari was appointed as a Non-Executive Director on 9 August 2021 and took over executive positions 

of Head of Corporate Development and Interim Chief Financial Officer on 6 April 2022. 

Ms Conlan resigned as the Chief Financial officer on 6 April and as the Company Secretary on 20 April 

2022. She remained with the company through the end of the financial year and was considered as an 

KMP till 30 June 2022. 

During the 2022 financial year  the  Options outlined below expired without being exercised. These expiring options are 

excluded  from the above Share-based  remuneration  figures. These amounts were previously  included  as share-based 

remuneration when they were expensed in the financial statements. On the date of expiry, the total amounts that were 

already expensed were moved from share-based payments reserve to retained earnings in the financial statements. There 

were no such expiring options in 2021 financial year. 

Name 

Mr B Dixon 

Mr A Dyer 

Ms F Conlan 

Mr T Peacock 

Options Expired 

(Number) 

     1,000,000  

     4,000,000  

     7,500,000  

     7,500,000  

Value 

($) 

19,600 

55,202 

84,722 

84,722 

20,000,000  

244,246    

Short Term Incentives   

Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating to the 

2021 and 2022 financial years, are outlined in the table below: 

Name 

Amount 

Paid 

Total 2021 

STI 

Opportunity 

Amount 

Paid 

Total 2022 

Opportunity 

STI 

Assessment Criteria 

$ 

- 

- 

- 

- 

$ 

100,000 

$ 

100,000 

$ 

- 

- 

Group performance to budget and executive 

management to achieve KPIs 

100,000 (a) 

100,000 (a)  Group revenue achievement and individual KPIs 

100,000 (a) 

5,000 

100,000 (a)  Group revenue achievement and individual KPIs 

- 

-  USD 100,000 (b) 

Achieving key performance criteria in the 

realization of shareholder value 

Mr B Dixon 

Ms F Conlan 

Mr T Peacock 

Mr T Triscari 

20  Adslot 2022 Annual Report   

(a) 

(b) 

A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 
at the half year and the balance assessed on revenue targets and personal KPIs at the full year. 
The  Company  may  in  its  absolute  discretion  pay  a  performance  bonus  of  up  to  USD$100,000,  based  on 
achieving key performance criteria in the realization of shareholder value, with such performance criteria to be 
agreed between the Company and the Employee. 

Other  than  the  amounts  disclosed  for  Mr  Peacock  above,  no  other  STIs  were  paid  to  key  management 
personnel in relation to the 2022 financial year.  

Group 
2021 

Name 

Executive directors 

Short-term benefits 

Salary 
& fees 

$ 

Short 
Term 
Incentive 
$ 

Other 

$ 

Long 
Term 
Benefits 
Long 
Service 
Leave 
$ 

Post-
employment 
benefits 

Share-based payment 

Super-
annuation 

Share 
Options 

Performance 
Rights 

Total 

$ 

$ 

$ 

$ 

Mr B Dixon 

 288,750  

 -    

 -    

 5,443  

 21,694  

276,757 

 -    

  592,644 

Non-executive directors 

Mr A Barlow (i)  

Mr A Giles  

Ms S Morgan  

Mr A Dyer 

 68,493  

 51,370  

 51,370  

 -    

Other key management personnel 

Ms F Conlan 

Mr T Peacock 

Totals 

 264,688  

 231,531  

 956,202  

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 -    

 6,507  

 4,880  

 4,880  

 -    

 -    

 -    

 -    

 46,505  

 1,390  

 4,350  

 21,694  

14,248 

 21,237  

14,248 

 -    

 -    

 -    

 -    

 -    

 -    

 75,000  

 56,250  

 56,250  

 46,505  

302,020 

271,366 

 11,183  

 80,892  

351,758 

 -     1,400,035 

(i) 

Mr Barlow moved from an Executive Chairman role to a non-executive role in July 2020. 

With the impact of the COVID-19 pandemic the non-executive directors waived fees and other executive key 
management personnel agreed to a 15% salary reduction for the quarter to September 2020. 

An adjustment of $37,228 was made to the  FY2021 comparative to increase Share-based payments.  The 
amount previously reported for Share-based payments in FY2021 was $314,530. This adjustment corrects an 
error in the expense allocation method. 

Short Term Incentives   

Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating to the 
2020 and 2021 financial years, are outlined in the table below: 

Name 

Amount 
Paid 

Total 2020 
STI 
Opportunity 

Amount 
Paid 

Total 2021 
STI 
Opportunity 

Assessment Criteria 

Mr B Dixon 

Ms F Conlan 

Mr T Peacock 

$ 

- 

- 

- 

$ 

100,000 

100,000 (a) 

100,000 (a) 

$ 

- 

- 

- 

$ 

100,000 

Group performance to budget and executive 
management to achieve KPIs 

100,000 (a)  Group revenue achievement and individual KPIs 

100,000 (a)  Group revenue achievement and individual KPIs 

(a) 

A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 
at the half year and the balance assessed on revenue targets and personal KPIs at the full year. 

No STIs were paid to key management personnel in relation to the 2021 financial year.  

Adslot 2022 Annual Report  21 

Adslot 2022 Annual Report

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report (Continued) 

Section 4: Executive contracts of employment  

Formal contracts of employment for all members of the key management personnel are in place. Contractual 
terms for most executives are similar but do, on occasions, vary to suit different needs. The following table 
summarises the key contractual terms for all key management personnel. 

Length of contract 

Open ended. 

Fixed Remuneration 

Remuneration comprises salary and statutory employer superannuation 
contributions. 

Incentive Plans 

Notice Period 

Resignation 

Retirement 

Eligible to participate.  Incentive criteria and award opportunities vary for each 
executive. 

Key Management Personnel, including executive directors, have notice periods 
ranging  from  three  to  four  months.    The  Chief  Executive  Officer  has  a  notice 
period  of  four  months  and  the  Chief  Financial  Officer  and  Chief  Commercial 
Officer  have  notice  periods  of  three  months.  Other  Executives  have  notice 
periods ranging from four weeks to three months. 

Employment may be terminated by giving notice consistent with the notice period. 

There  are  no  financial  entitlements  due  from  the  Group  on  retirement  of  an 
executive. 

Termination by the 
Group 

The  Group  may  terminate  the  employment  agreement  by  providing  notice 
consistent with the notice period or payment in lieu of the notice period. 

Redundancy 

Payments for redundancy are discretionary and are determined having regard to 
the  particular  circumstances.    There  are  no  contractual  commitments  to  pay 
redundancy over and above any statutory entitlement. 

Termination for 
serious misconduct 

The Group may terminate the employment agreement at any time without notice, 
and the executive will be entitled to payment of remuneration only up to the date 
of termination. 

Section 5: Long Term Incentives (equity-based compensation)   

Incentive Option Plan  

At the November 2017 Annual General Meeting, shareholders approved the creation of the Group’s Incentive 
Option Plan which enables the Board to offer eligible employees and directors the right to options which convert 
to fully-paid ordinary shares upon exercise, subject to meeting certain vesting criteria. The Incentive Option 
Plan was re-approved by shareholders at the January 2021 Annual General Meeting. 

The  objective  of  the  Incentive  Option  Plan  is  to  attract,  motivate  and  retain  key  employees  and  the  Group 
considers that the adoption of the Incentive Option Plan and the future issue of options under the Incentive 
Option  Plan  will  provide  selected  employees  and  directors  with  the  opportunity  to  participate  in  the  future 
growth of the Group. 

Adslot  continually  reviews  its  operations,  performance  and  the  broader  market  conditions  to  ensure  that 
incentives offered to key executives are aligned with the growth of the Group and shareholder outcomes whilst 
ensuring  it  can  attract  and  retain  experienced  talent  in  a  competitive  industry.  Adslot  continues  to  operate 
within a highly competitive employment environment for experienced people in the technology and software 
field.  

No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting 
rights. All options are subject to service periods which require the employees remain an employee or Director 
of the Group. 

The  following  tables  show  grants  and  movements  of  share-based  compensation  to  directors  and  senior 
management during the current financial year and the previous financial year: 

2022 

Name 

Ben Dixon 

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Andrew Dyer  

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Balance at 

beginning of 

the year 

(Number) 

     1,000,000  

     1,000,000  

     1,000,000  

     6,500,000  

     6,500,000  

     4,000,000  

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

Series 

OP # 18-1 

OP # 18-2 

OP # 18-2 

OP # 18-3 

OP # 18-3 

OP # 18-5 

OP # 20-1 

OP # 20-1 

OP # 21-1 

OP # 21-1 

Ben Dixon 

OP # 21-2 

     18,000,000  

Andrew Dyer  

DOP # 21-1 

2,500,000 

Felicity Conlan 

Tom Peacock 

OP # 22-1 

OP # 22-1 

Tom Triscari (i) 

DOP # 22-1 

Andrew Dyer (ii) 

DOP # 22-2 

Felicity Conlan 

Tom Peacock 

OP # 22-2 

OP # 22-2 

- 

- 

- 

- 

- 

- 

     1,000,000 

     1,000,000 

     6,000,000 

     2,500,000 

2,000,000 

6,000,000 

- 

- 

- 

- 

- 

-  

- 

- 

- 

- 

Granted 

during the 

Lapsed/ 

Forfeited 

Exercised 

Balance at the 

Vested and 

during the 

end of the 

exercisable at the 

year 

during the year 

year 

year 

end of the year 

 (Number) 

 (Number) 

(Number) 

(Number) 

(Number) 

       -  

     (1,000,000)  

       -  

(1,000,000) 

(1,000,000) 

    (6,500,000)  

     (6,500,000)  

       -  

     (4,000,000) 

       -  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

       -  

       -  

       -  

       -  

       -  

       -  

       -  

       -  

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

666,667 

666,667 

416,667 

416,667 

       -        18,000,000  

14,000,000 

       -  

2,500,000 

2,500,000 

       -  

     1,000,000 

       -  

     1,000,000 

       -  

     6,000,000 

       -  

       -  

2,000,000 

6,000,000 

       -  

     2,500,000 

1,250,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

   45,000,000  

18,500,000 

(20,000,000) 

- 

   43,500,000  

19,916,668 

(i) 

In conjunction with his appointment as a Non-Executive Director, Mr Triscari was granted 6 million unlisted options to 

acquire fully paid ordinary shares. 

(ii)  Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions as set 

out in the Option Plan. The grant was approved at the Annual General Meeting on 23 November 2021. 

In addition to above, on 16 June 2022 Mr Dyer was granted 3,200,000 new Options to acquire fully paid ordinary shares 

in the Company, to be issued subject to shareholder approval at the Company’s 2022 Annual General Meeting.   

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 

the year ended 30 June 2022 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

OP # 22-1 

DOP # 22-1 

DOP # 22-2 

OP # 22-2 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

09/08/21 

08/08/25 

0.028 

0.028 

73.27% 

0.02% 

12/10/21 

11/10/25 

0.040 

0.028 

65.07% 

0.69% 

16/06/22 

15/06/25 

0.018 

0.012 

80.73% 

2.71% 

24

22  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  23 

 
 
 
 
 
 
 
 
 
 
 
 
Notice Period 

Resignation 

Retirement 

Group 

Redundancy 

Remuneration Report (Continued) 

Section 4: Executive contracts of employment  

Formal contracts of employment for all members of the key management personnel are in place. Contractual 

terms for most executives are similar but do, on occasions, vary to suit different needs. The following table 

summarises the key contractual terms for all key management personnel. 

Length of contract 

Open ended. 

Fixed Remuneration 

Remuneration comprises salary and statutory employer superannuation 

Incentive Plans 

Eligible to participate.  Incentive criteria and award opportunities vary for each 

contributions. 

executive. 

Key Management Personnel, including executive directors, have notice periods 

ranging  from  three  to  four  months.    The  Chief  Executive  Officer  has  a  notice 

period  of  four  months  and  the  Chief  Financial  Officer  and  Chief  Commercial 

Officer  have  notice  periods  of  three  months.  Other  Executives  have  notice 

periods ranging from four weeks to three months. 

Employment may be terminated by giving notice consistent with the notice period. 

There  are  no  financial  entitlements  due  from  the  Group  on  retirement  of  an 

executive. 

Termination by the 

The  Group  may  terminate  the  employment  agreement  by  providing  notice 

consistent with the notice period or payment in lieu of the notice period. 

Payments for redundancy are discretionary and are determined having regard to 

the  particular  circumstances.    There  are  no  contractual  commitments  to  pay 

redundancy over and above any statutory entitlement. 

Termination for 

serious misconduct 

The Group may terminate the employment agreement at any time without notice, 

and the executive will be entitled to payment of remuneration only up to the date 

of termination. 

Section 5: Long Term Incentives (equity-based compensation)   

Incentive Option Plan  

At the November 2017 Annual General Meeting, shareholders approved the creation of the Group’s Incentive 

Option Plan which enables the Board to offer eligible employees and directors the right to options which convert 

to fully-paid ordinary shares upon exercise, subject to meeting certain vesting criteria. The Incentive Option 

Plan was re-approved by shareholders at the January 2021 Annual General Meeting. 

The  objective  of  the  Incentive  Option  Plan  is  to  attract,  motivate  and  retain  key  employees  and  the  Group 

considers that the adoption of the Incentive Option Plan and the future issue of options under the Incentive 

Option  Plan  will  provide  selected  employees  and  directors  with  the  opportunity  to  participate  in  the  future 

growth of the Group. 

Adslot  continually  reviews  its  operations,  performance  and  the  broader  market  conditions  to  ensure  that 

incentives offered to key executives are aligned with the growth of the Group and shareholder outcomes whilst 

ensuring  it  can  attract  and  retain  experienced  talent  in  a  competitive  industry.  Adslot  continues  to  operate 

within a highly competitive employment environment for experienced people in the technology and software 

No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting 

rights. All options are subject to service periods which require the employees remain an employee or Director 

field.  

of the Group. 

The  following  tables  show  grants  and  movements  of  share-based  compensation  to  directors  and  senior 

management during the current financial year and the previous financial year: 

2022 

Name 

Ben Dixon 

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Andrew Dyer  

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Balance at 
beginning of 
the year 
(Number) 

     1,000,000  

     1,000,000  

     1,000,000  

     6,500,000  

     6,500,000  

     4,000,000  

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

Series 

OP # 18-1 

OP # 18-2 

OP # 18-2 

OP # 18-3 

OP # 18-3 

OP # 18-5 

OP # 20-1 

OP # 20-1 

OP # 21-1 

OP # 21-1 

Ben Dixon 

OP # 21-2 

     18,000,000  

Andrew Dyer  

DOP # 21-1 

2,500,000 

Felicity Conlan 

Tom Peacock 

OP # 22-1 

OP # 22-1 

Tom Triscari (i) 

DOP # 22-1 

Andrew Dyer (ii) 

DOP # 22-2 

Felicity Conlan 

Tom Peacock 

OP # 22-2 

OP # 22-2 

- 

- 

- 

- 

- 

- 

     1,000,000 

     1,000,000 

     6,000,000 

     2,500,000 

2,000,000 

6,000,000 

Granted 
during the 
year 
 (Number) 

Lapsed/ 
Forfeited 
during the year 
 (Number) 

Exercised 
during the 
year 
(Number) 

Balance at the 
end of the 
year 
(Number) 

Vested and 
exercisable at the 
end of the year 
(Number) 

       -  

     (1,000,000)  

       -  

- 

- 

- 

- 

(1,000,000) 

(1,000,000) 

    (6,500,000)  

     (6,500,000)  

- 

- 

- 

- 

       -  

     (4,000,000) 

       -  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

-  

- 

- 

- 

- 

- 

- 

- 

- 

       -  

       -  

       -  

       -  

       -  

       -  

       -  

       -  

- 

- 

- 

- 

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

666,667 

666,667 

416,667 

416,667 

       -        18,000,000  

14,000,000 

       -  

2,500,000 

2,500,000 

       -  

     1,000,000 

       -  

     1,000,000 

       -  

     6,000,000 

- 

- 

- 

       -  

     2,500,000 

1,250,000 

       -  

       -  

2,000,000 

6,000,000 

- 

- 

   45,000,000  

18,500,000 

(20,000,000) 

- 

   43,500,000  

19,916,668 

(i) 

In conjunction with his appointment as a Non-Executive Director, Mr Triscari was granted 6 million unlisted options to 
acquire fully paid ordinary shares. 

(ii)  Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions as set 

out in the Option Plan. The grant was approved at the Annual General Meeting on 23 November 2021. 

In addition to above, on 16 June 2022 Mr Dyer was granted 3,200,000 new Options to acquire fully paid ordinary shares 
in the Company, to be issued subject to shareholder approval at the Company’s 2022 Annual General Meeting.   

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 
the year ended 30 June 2022 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

OP # 22-1 

DOP # 22-1 

DOP # 22-2 

OP # 22-2 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

09/08/21 

08/08/25 

0.028 

0.028 

73.27% 

0.02% 

12/10/21 

11/10/25 

0.040 

0.028 

65.07% 

0.69% 

16/06/22 

15/06/25 

0.018 

0.012 

80.73% 

2.71% 

22  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  23 

Adslot 2022 Annual Report

25

 
 
 
 
 
 
 
 
 
 
 
 
Details of Share Options, ESOP and other rights to ordinary shares in the Group provided as remuneration of 

directors and the key management personnel of the Group are set out below: 

Name 

Directors  

 Mr A Giles  

 Mr A Barlow  

 Mr B Dixon   

 Ms S Morgan   

 Mr A Dyer  

 Mr T Triscari 

 Ms F Conlan  

 Mr T Peacock   

 Other key management personnel 

Options Granted During the Year 

2022 (Options) 

2021 (Options) 

Number 

$ 

Number 

$ 

- 

- 

-  

- 

2,500,000  

6,000,000 

3,000,000 

7,000,000  

- 

- 

- 

- 

27,338 

91,538 

26,057  

51,648 

- 

- 

- 

- 

- 

- 

- 

- 

18,000,000  

324,301 

2,500,000  

58,743  

1,250,000 

1,250,000  

18,225  

18,225  

The assessed fair value at issue date of the rights, and the assessed fair value at grant date of the options, 

granted to the executive are allocated equally over the period from issue/grant date to vesting date, and the 

amount is included in the remuneration tables above.  

Section 6: Culture, accountability and remuneration 

The Group’s values of respect, collaboration, communication,  integrity and  innovation remain critical to our 

culture and effectively guide our employees in making decisions that realise opportunity for the benefit of our 

clients, our shareholders, our employees and the communities in which we operate. 

Employees are made aware that these values form the basis of all behaviours and actions. These behavioural 

expectations are outlined in the Board approved Code of Conduct. The Group communicates and reinforces 

our culture through executive communications, non-monetary performance recognition, policy reminders and 

updates, training, learning and development. 

The Remuneration Committee and the Board are able to assess culture in many ways including through People 

& Culture reporting, senior management off-sites, department head presentations, staff survey results, as well 

as through personal observation of management and staff behaviours and actions. 

The  remuneration  framework  supports  our  principles  by  motivating  staff  to  be  innovative  but  also  be 

accountable for their decisions within the business. 

Remuneration Report (Continued) 

2021 

Balance at 
beginning of 
the year 
(Number) 

     1,000,000  

     1,000,000  

     1,000,000  

     6,500,000  

     6,500,000  

     4,000,000  

     1,000,000  

     1,000,000  

Name 

Ben Dixon 

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Andrew Dyer  

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Ben Dixon (i) 

Series 

OP # 18-1 

OP # 18-2 

OP # 18-2 

OP # 18-3 

OP # 18-3 

OP # 18-5 

OP # 20-1 

OP # 20-1 

OP # 21-1 

OP # 21-1 

OP # 21-2 

Andrew Dyer (ii) 

DOP # 21-1 

Granted 
during the 
year 
 (Number) 

Lapsed/ 
Forfeited 
during the year 
 (Number) 

Exercised 
during the 
year 
(Number) 

Balance at the 
end of the 
year 
(Number) 

Vested and 
exercisable at the 
end of the year 
(Number) 

       -  

       -  

       -  

     1,000,000  

     1,000,000  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

     1,000,000  

     1,000,000  

     1,000,000  

     1,000,000  

     6,500,000  

     6,500,000  

     6,500,000  

     6,500,000  

       -  

       -  

       -  

     4,000,000  

     4,000,000  

- 

-  

     -  

-  

     -  

     -  

1,250,000 

1,250,000  

18,000,000  

2,500,000  

   22,000,000  

23,000,000 

- 

- 

- 

- 

       -  

       -  

- 

- 

- 

- 

- 

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

333,334 

333,334 

- 

- 

       -        18,000,000  

12,000,000 

       -  

2,500,000 

1,250,000 

- 

   45,000,000  

33,916,668 

(i)  Approved at the Annual General Meeting on 28 January 2021. 
(ii)  Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions as set 

out in the Option Plan. The grant was approved at the Annual General Meeting on 28 January 2021. 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 
the year ended 30 June 2021 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

OP # 21-1 

OP # 21-2 

DOP # 21-1 

13/07/20 

12/07/24 

0.028 

0.019 

126.55% 

0.25% 

07/08/20 

06/08/24 

0.034 

0.023 

129.74% 

0.25% 

17/12/20 

16/12/24 

0.043 

0.029 

137.18% 

0.09% 

26

24  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report (Continued) 

2021 

Name 

Ben Dixon 

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Andrew Dyer  

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Ben Dixon (i) 

Series 

OP # 18-1 

OP # 18-2 

OP # 18-2 

OP # 18-3 

OP # 18-3 

OP # 18-5 

OP # 20-1 

OP # 20-1 

OP # 21-1 

OP # 21-1 

OP # 21-2 

Andrew Dyer (ii) 

DOP # 21-1 

Balance at 

beginning of 

the year 

(Number) 

     1,000,000  

     1,000,000  

     1,000,000  

     6,500,000  

     6,500,000  

     4,000,000  

     1,000,000  

     1,000,000  

- 

- 

- 

- 

- 

-  

     -  

-  

     -  

     -  

1,250,000 

1,250,000  

18,000,000  

2,500,000  

Granted 

during the 

Lapsed/ 

Forfeited 

Exercised 

Balance at the 

Vested and 

during the 

end of the 

exercisable at the 

year 

during the year 

year 

year 

end of the year 

 (Number) 

 (Number) 

(Number) 

(Number) 

(Number) 

       -  

       -  

       -  

     1,000,000  

     1,000,000  

       -  

       -  

       -  

     4,000,000  

     4,000,000  

- 

- 

- 

- 

- 

- 

- 

- 

     1,000,000  

     1,000,000  

     1,000,000  

     1,000,000  

     6,500,000  

     6,500,000  

     6,500,000  

     6,500,000  

     1,000,000  

     1,000,000  

1,250,000  

     1,250,000  

333,334 

333,334 

- 

- 

       -  

       -  

       -        18,000,000  

12,000,000 

       -  

2,500,000 

1,250,000 

   22,000,000  

23,000,000 

- 

   45,000,000  

33,916,668 

- 

- 

- 

- 

- 

- 

- 

- 

- 

(i)  Approved at the Annual General Meeting on 28 January 2021. 

(ii)  Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions as set 

out in the Option Plan. The grant was approved at the Annual General Meeting on 28 January 2021. 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 

the year ended 30 June 2021 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

OP # 21-1 

OP # 21-2 

DOP # 21-1 

13/07/20 

12/07/24 

0.028 

0.019 

126.55% 

0.25% 

07/08/20 

06/08/24 

0.034 

0.023 

129.74% 

0.25% 

17/12/20 

16/12/24 

0.043 

0.029 

137.18% 

0.09% 

Details of Share Options, ESOP and other rights to ordinary shares in the Group provided as remuneration of 
directors and the key management personnel of the Group are set out below: 

Name 

Directors  
 Mr A Giles  

 Mr A Barlow  

 Mr B Dixon   

 Ms S Morgan   

 Mr A Dyer  

 Mr T Triscari 

 Other key management personnel 

 Ms F Conlan  

 Mr T Peacock   

Options Granted During the Year 

2022 (Options) 

2021 (Options) 

Number 

$ 

Number 

$ 

- 

- 

-  

- 

2,500,000  

6,000,000 

3,000,000 

7,000,000  

- 

- 

- 

- 

27,338 

91,538 

26,057  

51,648 

- 

- 

- 

- 

18,000,000  

324,301 

- 

2,500,000  

- 

1,250,000 

1,250,000  

- 

58,743  

- 

18,225  

18,225  

The assessed fair value at issue date of the rights, and the assessed fair value at grant date of the options, 
granted to the executive are allocated equally over the period from issue/grant date to vesting date, and the 
amount is included in the remuneration tables above.  

Section 6: Culture, accountability and remuneration 

The Group’s values of respect, collaboration, communication,  integrity and  innovation remain critical to our 
culture and effectively guide our employees in making decisions that realise opportunity for the benefit of our 
clients, our shareholders, our employees and the communities in which we operate. 

Employees are made aware that these values form the basis of all behaviours and actions. These behavioural 
expectations are outlined in the Board approved Code of Conduct. The Group communicates and reinforces 
our culture through executive communications, non-monetary performance recognition, policy reminders and 
updates, training, learning and development. 

The Remuneration Committee and the Board are able to assess culture in many ways including through People 
& Culture reporting, senior management off-sites, department head presentations, staff survey results, as well 
as through personal observation of management and staff behaviours and actions. 

The  remuneration  framework  supports  our  principles  by  motivating  staff  to  be  innovative  but  also  be 
accountable for their decisions within the business. 

24  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  25 

Adslot 2022 Annual Report

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report (Continued) 

Section 7: Equity holdings and transactions 

The number of shares in the Group held during the financial year by each Director of Adslot Ltd and other key 
management personnel of the Group, including their personally related parties, are set out below: 

Ben Dixon 

Adrian Giles  

CEO & Executive Director 

Non-Executive Director 

2022 

Name 

Directors 

Mr A Giles  

Mr A Barlow  

Mr B Dixon  

Ms S Morgan  

Mr A Dyer 

Mr T Triscari 

Other key management personnel 

Ms F Conlan 

Mr T Peacock  

Totals 

Balance at the start 
of the year 

Received during the 
year on exercise of 
an option or right 

Net other changes 
during the year 

Balance at the end 
of the year 

(Number) 

(Number) 

(Number) 

(Number) 

14,694,791 

67,702,668 

 37,603,660  

1,234,983 

54,111,342 

- 

             500,000  

  3,375,000  

179,222,444 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 2,633,692  

 17,040,720  

 3,150,928  

 541,106  

 11,985,629  

- 

 17,328,483  

 84,743,388  

 40,754,588  

 1,776,089  

 66,096,971  

- 

 44,118  

 -    

 544,118  

 3,375,000  

35,396,193 

214,618,637 

Section 8: Other transactions with Key Management Personnel 

Transactions with Directors and their personally related entities: 

During the year the Company earned revenue of  $7,960 (FY2021: $25,888) from a company requiring web 
development,  hosting  and  marketing  services  related  to  Mr  Adrian  Giles  on  normal  commercial  terms  and 
conditions.  

During the year the Company paid $1,688 as underwriting fees to a company connected to Mr Andrew Barlow, 
for underwriting the successful capital raise through an entitlement offer. The amount paid was equal to sub-
underwriting  fees  paid  by  Mr  Barlow’s  company  to  sub-underwriters  that  were  not  a  related  party  of  the 
Company. Mr Barlow’s entity otherwise was not paid an underwriting fee. 

There  were  no  other  transactions  with  directors  and  their  personally  related  entities  for  the  financial  years 
ending 30 June 2022 and 30 June 2021.  

This marks the end of the audited remuneration report.  

This report is made in accordance with a resolution of directors. 

Andrew Barlow 
Chairman 
29 August 2022 

28

26  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Other Directors’ Report Disclosures 

Directors 

Andrew Barlow 

Chairman 

Sarah Morgan 

Company Secretary 

Mr. Mark Licciardo 

Non-Executive Director 

Non-Executive Director 

Andrew Dyer 

Tom Triscari 

Executive Director 

All directors listed below except Mr Tom Triscari were directors for the whole financial year and up to the date 

of this report. Mr Triscari was appointed as a non-executive director on 9 August 2021 and Executive Director, 

Head of Corporate Development and Interim Chief Financial Officer on 6 April 2022 

Mr Licciardo joined Adslot Ltd as Company Secretary on 20 April 2022. Mr. Licciardo was the founder and 

Managing Director of Mertons Corporate Services, and is now Managing Director, Listed Company Services 

for Acclime. Acclime provides company secretarial and corporate governance consulting services to ASX listed 

and unlisted public and private companies. He is also a former Company Secretary of ASX listed companies 

Transurban Group and Australian Foundation Investment Company Limited. Mr Licciardo holds a Bachelor of 

Business Degree (Accounting) and a Graduate Diploma in Company Secretarial Practice, is a Fellow of the 

Australian Institute of Company Directors, the Governance Institute of Australia and the Institute of Company 

Secretaries and Administrators. 

Ms Felicity Conlan resigned as Company Secretary on 20 April 2022. 

Directorships of other listed companies 

Other than those disclosed on pages 6 to 7 of this Annual Report no director holds a Directorship in any other 

listed companies in the three-year period immediately before the end of the financial year. 

The following table sets out each director’s relevant interest in shares or options in shares of the Group as at 

Directors 

Ordinary Shares 

Share Options 

Directors’ shareholdings 

the date of this report. 

Mr Andrew Barlow 

Mr Adrian Giles 

Mr Ben Dixon 

Ms Sarah Morgan 

Mr Andrew Dyer 

Mr Tom Triscari 

of this directors’ report. 

Directors’ Meetings 

# 

84,743,388 

17,328,483 

40,754,588 

1,776,089 

66,096,971 

- 

# 

- 

- 

- 

18,000,000 

5,000,000 

6,000,000 

Remuneration of directors and senior management 

Information about the remuneration of directors and senior management is set out in the remuneration report 

The following table sets out the number of meetings of the Group’s Directors held during the year ended 30 

June 2022 and the number of meetings attended by each Director. 

Directors 

Held 

Attended 

Held 

Attended 

Held 

Attended 

Board of Directors 

Remuneration Committee  Audit and Risk Committee 

Mr Andrew Barlow 

Mr Adrian Giles 

Mr Ben Dixon 

Ms Sarah Morgan 

Mr Andrew Dyer 

Mr Tom Triscari 

8 

8 

8 

8 

8 

8 

8 

8 

8 

8 

8 

7 

2 

2 

- 

- 

2 

- 

2 

2 

- 

- 

2 

- 

- 

4 

- 

4 

4 

- 

- 

4 

- 

4 

4 

- 

Adslot 2022 Annual Report  27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report (Continued) 

Section 7: Equity holdings and transactions 

The number of shares in the Group held during the financial year by each Director of Adslot Ltd and other key 

management personnel of the Group, including their personally related parties, are set out below: 

Received during the 

Balance at the start 

year on exercise of 

Net other changes 

Balance at the end 

of the year 

an option or right 

during the year 

(Number) 

(Number) 

(Number) 

of the year 

(Number) 

2022 

Name 

Directors 

Mr A Giles  

Mr A Barlow  

Mr B Dixon  

Ms S Morgan  

Mr A Dyer 

Mr T Triscari 

Ms F Conlan 

Mr T Peacock  

Totals 

Other key management personnel 

14,694,791 

67,702,668 

 37,603,660  

1,234,983 

54,111,342 

- 

             500,000  

  3,375,000  

179,222,444 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 2,633,692  

 17,040,720  

 3,150,928  

 541,106  

 11,985,629  

- 

 17,328,483  

 84,743,388  

 40,754,588  

 1,776,089  

 66,096,971  

- 

 44,118  

 -    

 544,118  

 3,375,000  

35,396,193 

214,618,637 

Section 8: Other transactions with Key Management Personnel 

Transactions with Directors and their personally related entities: 

During the year the Company earned revenue of  $7,960 (FY2021: $25,888) from a company requiring web 

development,  hosting  and  marketing  services  related  to  Mr  Adrian  Giles  on  normal  commercial  terms  and 

conditions.  

During the year the Company paid $1,688 as underwriting fees to a company connected to Mr Andrew Barlow, 

for underwriting the successful capital raise through an entitlement offer. The amount paid was equal to sub-

underwriting  fees  paid  by  Mr  Barlow’s  company  to  sub-underwriters  that  were  not  a  related  party  of  the 

Company. Mr Barlow’s entity otherwise was not paid an underwriting fee. 

There  were  no  other  transactions  with  directors  and  their  personally  related  entities  for  the  financial  years 

ending 30 June 2022 and 30 June 2021.  

This marks the end of the audited remuneration report.  

This report is made in accordance with a resolution of directors. 

Andrew Barlow 

Chairman 

29 August 2022 

Other Directors’ Report Disclosures 

Directors 

Andrew Barlow 
Chairman 

Ben Dixon 
CEO & Executive Director 

Adrian Giles  
Non-Executive Director 

Sarah Morgan 
Non-Executive Director 

Andrew Dyer 
Non-Executive Director 

Tom Triscari 
Executive Director 

All directors listed below except Mr Tom Triscari were directors for the whole financial year and up to the date 
of this report. Mr Triscari was appointed as a non-executive director on 9 August 2021 and Executive Director, 
Head of Corporate Development and Interim Chief Financial Officer on 6 April 2022 

Company Secretary 

Mr. Mark Licciardo 

Mr Licciardo joined Adslot Ltd as Company Secretary on 20 April 2022. Mr. Licciardo was the founder and 
Managing Director of Mertons Corporate Services, and is now Managing Director, Listed Company Services 
for Acclime. Acclime provides company secretarial and corporate governance consulting services to ASX listed 
and unlisted public and private companies. He is also a former Company Secretary of ASX listed companies 
Transurban Group and Australian Foundation Investment Company Limited. Mr Licciardo holds a Bachelor of 
Business Degree (Accounting) and a Graduate Diploma in Company Secretarial Practice, is a Fellow of the 
Australian Institute of Company Directors, the Governance Institute of Australia and the Institute of Company 
Secretaries and Administrators. 

Ms Felicity Conlan resigned as Company Secretary on 20 April 2022. 

Directorships of other listed companies 

Other than those disclosed on pages 6 to 7 of this Annual Report no director holds a Directorship in any other 
listed companies in the three-year period immediately before the end of the financial year. 

Directors’ shareholdings 

The following table sets out each director’s relevant interest in shares or options in shares of the Group as at 
the date of this report. 

Directors 

Ordinary Shares 

Share Options 

Mr Andrew Barlow 
Mr Adrian Giles 
Mr Ben Dixon 
Ms Sarah Morgan 
Mr Andrew Dyer 
Mr Tom Triscari 

# 

84,743,388 
17,328,483 
40,754,588 
1,776,089 
66,096,971 
- 

# 

- 
- 
18,000,000 
- 
5,000,000 
6,000,000 

Remuneration of directors and senior management 

Information about the remuneration of directors and senior management is set out in the remuneration report 
of this directors’ report. 

Directors’ Meetings 

The following table sets out the number of meetings of the Group’s Directors held during the year ended 30 
June 2022 and the number of meetings attended by each Director. 

Directors 

Held 

Attended 

Held 

Attended 

Held 

Attended 

Board of Directors 

Remuneration Committee  Audit and Risk Committee 

Mr Andrew Barlow 
Mr Adrian Giles 
Mr Ben Dixon 
Ms Sarah Morgan 
Mr Andrew Dyer 
Mr Tom Triscari 

8 
8 
8 
8 
8 
8 

8 
8 
8 
8 
8 
7 

2 
2 
- 
- 
2 
- 

2 
2 
- 
- 
2 
- 

- 
4 
- 
4 
4 
- 

- 
4 
- 
4 
4 
- 

26  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  27 

Adslot 2022 Annual Report

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Auditor’s Independence Declaration 

Auditor’s Independence Declaration 

To the Directors of Adslot Limited 

Grant Thornton Audit Pty Ltd 
Level 22 Tower 5 
Collins Square 
727 Collins Street 
Melbourne VIC 3008 
GPO Box 4736 
Melbourne VIC 3001 

Grant Thornton Audit Pty Ltd 
Grant Thornton Audit Pty Ltd 
T +61 3 8320 2222 
Level 22 Tower 5 
Level 22 Tower 5 
Collins Square 
Collins Square 
727 Collins Street 
727 Collins Street 
Melbourne VIC 3008 
Melbourne VIC 3008 
GPO Box 4736 
GPO Box 4736 
Melbourne VIC 3001 
Melbourne VIC 3001 

T +61 3 8320 2222 

T +61 3 8320 2222 

In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
Auditor’s Independence Declaration 
of  
Auditor’s Independence Declaration 
Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 
have been: 
To the Directors of Adslot Limited 
To the Directors of Adslot Limited 
a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 
In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
of  
of  

the audit; and 

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 
have been: 

Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 
have been: 

a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 

a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 

the audit; and 

the audit; and 

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

Grant Thornton Audit Pty Ltd 
Chartered Accountants 

Grant Thornton Audit Pty Ltd 
Chartered Accountants 

Grant Thornton Audit Pty Ltd 
E W Passaris 
Chartered Accountants 
Partner – Audit & Assurance 

Melbourne, 29 August 2022 

E W Passaris 
Partner – Audit & Assurance 

E W Passaris 
Partner – Audit & Assurance 

Melbourne, 29 August 2022 

Melbourne, 29 August 2022 

www.grantthornton.com.au 
ACN-130 913 594 

www.grantthornton.com.au 
ACN-130 913 594 

Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
www.grantthornton.com.au 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
ACN-130 913 594 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
Legislation. 
Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
28  Adslot 2022 Annual Report   
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
Adslot 2022 Annual Report
Legislation. 
Legislation. 

#7974567v1w 

#7974567v1w 

#7974567v1w 

30

 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Profit or Loss and Other Comprehensive Income 

For the year ended 30 June 2022 

Notes 

3 

3 

4,10 

4,8 

4 

21 

4 

4 

5 

Total revenue from continuing operations 

Other income 

Total revenue and other income 

Hosting & other related technology costs 

Employee benefits expense 

Impairment of receivables 

Other operating expenses 

Share-based payment expense 

Depreciation and amortisation expenses 

Reversal of provision for R&D Claim for Financial Year 2015/2016 

Interest Expense 

Total expenses 

Loss before income tax expense 

Income tax benefit/(expense) 

Loss after income tax expense 

Net loss attributable to the members 

Other comprehensive income/(loss) 

Items that may be reclassified subsequently to profit or loss 

Foreign exchange translation 

Total other comprehensive income/(loss) 

Total comprehensive loss attributable to the members 

Earnings per share (EPS) from loss from continuing operations 
attributable to the ordinary equity holders of the Group 
Basic earnings per share 

Diluted earnings per share 

17 

17 

2022 
$ 

 8,992,480  

 469,317  

 9,461,797  

 (1,217,618) 

 (7,756,399) 

 (27,667) 

(2,384,398) 

  (322,326)  

2021 
$ 

8,233,147 

1,389,456 

9,622,603 

  (1,370,854) 

  (7,629,008) 

19,085 

(2,526,739) 

(537,168) 

 (3,642,837) 

  (3,596,794) 

 1,527,734  

(82,956) 

- 

  (97,994) 

(13,906,467) 

(15,739,472) 

(4,444,670) 

(202,732) 

(4,647,402) 

(4,647,402) 

(6,116,869) 

(163,905) 

(6,280,774) 

(6,280,774) 

52,328 

52,328 

(3,383) 

(3,383) 

(4,595,074) 

(6,284,157) 

2022 
Cents 

(0.23) 

(0.23) 

2021 
Cents 

(0.33) 

(0.33) 

The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction with the 
accompanying notes. 

Adslot 2022 Annual Report  29 

Adslot 2022 Annual Report

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position  

As at 30 June 2022 

Consolidated Statement of Changes in Equity  

For the year ended 30 June 2022 

Notes 

2022 

$ 

2021 

$ 

2022 

Current assets 

Cash and cash equivalents 

Trade and other receivables 

Prepayments  

Total current assets 

Non-current assets 

Property, plant & equipment 

Intangible assets 

Total non-current assets 

Total assets 

Current liabilities 

Trade and other payables 

Other liabilities 

Lease liability 

Provisions 

Total current liabilities 

Non-current liabilities 

Lease liability 

Provisions 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity 

Issued capital 

Reserves 

Accumulated losses 

Total equity 

7 

8 

9 

10 

11 

12 

13 

14 

13 

14 

15 

16 

 5,951,807  

 4,552,666  

 294,480  

 6,826,853  

 4,040,885  

249,988 

 10,798,953  

 11,117,726  

 2,237,912  

 1,780,962  

 12,167,061  

 12,694,084  

  14,404,973 

14,475,046 

25,203,926 

25,592,772 

Reclassification of vested options lapsed or 

 4,686,011  

 4,516,056  

 370,979  

 495,488  

 670,717  

 641,141  

 594,101  

 720,720  

 6,223,195  

 6,472,018  

 1,659,944  

 683,233  

 1,161,470  

 683,482  

2,343,177 

1,844,952 

8,566,372 

8,316,970 

16,637,554 

17,275,802 

 159,242,345  

 155,607,845  

 1,203,847  

 1,473,259  

 (143,808,638) 

 (139,805,302) 

 16,637,554  

 17,275,802  

Notes 

Issued 

Capital 

$ 

Accumulated 

Reserves 

Losses 

$ 

$ 

Total 

Equity 

$ 

155,607,845 

1,473,259 

(139,805,302) 

17,275,802 

16 

 -  

52,328 

52,328 

 -  

- 

52,328 

52,328 

- 

(4,647,402) 

(4,647,402) 

52,328 

(4,647,402) 

(4,595,074) 

Contributions of equity, net of transaction costs 

3,634,500 

 -  

3,634,500 

(644,066) 

644,066 

- 

322,326  

322,326  

- 

- 

3,634,500 

(321,740) 

644,066 

3,956,826 

Balance 30 June 2022 

159,242,345 

1,203,847 

(143,808,638) 

16,637,554 

Balance at 1 July 2021 

Movement in foreign exchange translation 

reserve 

Other comprehensive income 

Loss attributable to members of the Group 

Total comprehensive income/(loss) 

Transactions with equity holders in their 

capacity as equity holders 

expired 

Share-based expense  

2021 

Balance at 1 July 2020 

Movement in foreign exchange translation 

reserve 

Other comprehensive income 

Loss attributable to members of the Group 

Total comprehensive income/(loss) 

Transactions with equity holders in their 

capacity as equity holders 

Contributions of equity, net of transaction costs 

Share-based expense  

15 

16 

16 

Notes 

16 

- 

- 

- 

- 

- 

 -  

- 

- 

- 

Issued 

Capital 

$ 

Accumulated 

Reserves 

Losses 

$ 

$ 

Total 

Equity 

$ 

151,866,361 

939,474 

(133,524,528) 

19,281,307 

(3,383) 

(3,383) 

 -  

- 

(3,383) 

(3,383) 

- 

(6,280,774) 

(6,280,774) 

(3,383) 

(6,280,774) 

(6,284,157) 

15 

16 

3,741,484 

 -  

- 

3,741,484 

537,168 

537,168 

- 

- 

- 

3,741,484 

537,168 

4,278,652 

Balance 30 June 2021 

155,607,845 

1,473,259 

(139,805,302) 

17,275,802 

The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes. 

The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes

32

30  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position  

As at 30 June 2022 

Consolidated Statement of Changes in Equity  

For the year ended 30 June 2022 

- 

- 

- 

52,328 

16 

 -  

52,328 

 -  

- 

52,328 

52,328 

- 

(4,647,402) 

(4,647,402) 

52,328 

(4,647,402) 

(4,595,074) 

Notes 

Issued 
Capital 
$ 

Reserves 
$ 

Accumulated 
Losses 
$ 

155,607,845 

1,473,259 

(139,805,302) 

Total 
Equity 
$ 
17,275,802 

Notes 

2022 

$ 

2021 

$ 

2022 

Balance at 1 July 2021 

Movement in foreign exchange translation 
reserve 

Other comprehensive income 

Loss attributable to members of the Group 

Total comprehensive income/(loss) 

Current assets 

Cash and cash equivalents 

Trade and other receivables 

Prepayments  

Total current assets 

Non-current assets 

Property, plant & equipment 

Intangible assets 

Total non-current assets 

Total assets 

Current liabilities 

Trade and other payables 

Other liabilities 

Lease liability 

Provisions 

Total current liabilities 

Non-current liabilities 

Lease liability 

Provisions 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity 

Issued capital 

Reserves 

Accumulated losses 

Total equity 

7 

8 

9 

10 

11 

12 

13 

14 

13 

14 

15 

16 

 5,951,807  

 4,552,666  

 294,480  

 6,826,853  

 4,040,885  

249,988 

 10,798,953  

 11,117,726  

 2,237,912  

 1,780,962  

 12,167,061  

 12,694,084  

  14,404,973 

14,475,046 

25,203,926 

25,592,772 

 4,686,011  

 4,516,056  

 370,979  

 495,488  

 670,717  

 641,141  

 594,101  

 720,720  

 6,223,195  

 6,472,018  

 1,659,944  

 683,233  

 1,161,470  

 683,482  

2,343,177 

1,844,952 

8,566,372 

8,316,970 

16,637,554 

17,275,802 

 159,242,345  

 155,607,845  

 1,203,847  

 1,473,259  

 (143,808,638) 

 (139,805,302) 

 16,637,554  

 17,275,802  

Transactions with equity holders in their 
capacity as equity holders 

Contributions of equity, net of transaction costs 

Reclassification of vested options lapsed or 
expired 

Share-based expense  

15 

16 

16 

3,634,500 

 -  

- 

3,634,500 

- 

- 

(644,066) 

644,066 

- 

322,326  

- 

322,326  

3,634,500 

(321,740) 

644,066 

3,956,826 

Balance 30 June 2022 

159,242,345 

1,203,847 

(143,808,638) 

16,637,554 

2021 

Balance at 1 July 2020 
Movement in foreign exchange translation 
reserve 

Other comprehensive income 

Loss attributable to members of the Group 

Total comprehensive income/(loss) 

Transactions with equity holders in their 
capacity as equity holders 

Contributions of equity, net of transaction costs 

Share-based expense  

Notes 

16 

Issued 
Capital 
$ 

151,866,361 

Reserves 
$ 
939,474 

Accumulated 
Losses 
$ 

(133,524,528) 

Total 
Equity 
$ 
19,281,307 

 -  

- 

- 

- 

(3,383) 

(3,383) 

 -  

- 

(3,383) 

(3,383) 

- 

(6,280,774) 

(6,280,774) 

(3,383) 

(6,280,774) 

(6,284,157) 

15 

16 

3,741,484 

 -  

- 

3,741,484 

537,168 

537,168 

- 

- 

- 

3,741,484 

537,168 

4,278,652 

Balance 30 June 2021 

155,607,845 

1,473,259 

(139,805,302) 

17,275,802 

The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes. 

The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes

30  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  31 

Adslot 2022 Annual Report

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flows  

For the year ended 30 June 2022 

Notes 

2022 

$ 

2021 

$ 

Cash flows from operating activities 

Receipts from trade and other debtors  

Interest received 

Receipt of R&D tax incentive and other Grants 

16,753,032 

             13,555,868  

 9,703  

                     12,324  

 912,075  

               1,713,958  

Payments to trade creditors, other creditors and employees  

 (19,884,625) 

           (15,473,076) 

Income tax refund 

Interest paid 

 -  

                       1,118  

 (78,675) 

                 (103,379) 

early adopted. 

Net cash outflows from operating activities 

22 

(2,288,490) 

                 (293,187) 

Cash flows from investing activities 

Payments for property, plant and equipment 

Receipt of R&D tax incentive relating to capitalised assets 

Payments for intangible assets 

Net cash outflows from investing activities 

Cash flows from financing activities 

Proceeds from issue of shares 

Payments of equity raising costs 

Payments for leased assets 

Proceeds from borrowings 

Repayment of borrowings 

Net cash inflows from financing activities 

Net increase/(decrease) in cash held 

Cash at the beginning of the financial year 

Effects of exchange rate changes on cash 

3(ii) 

Cash at the end of the financial year  

7 

(103,577) 

1,884,849 

(3,405,041) 

(9,066) 

 1,337,683  

 (3,105,558) 

(1,623,769) 

(1,776,941) 

3,782,031 

(148,879) 

(627,180) 

- 

(177,236) 

2,828,736 

(1,083,523) 

6,826,853 

208,477 

5,951,807 

4,002,000 

(278,984) 

(773,527) 

163,732 

(141,260) 

2,971,961 

901,833 

6,160,440 

(235,420) 

6,826,853 

Notes to the Financial Statements 

  Summary of Significant Accounting Policies 

The  financial  report  covers  Adslot  Ltd  (‘the  Company’)  and  controlled  entities  (‘the  Group’).  Adslot  Ltd  is  a 

listed public company,  incorporated and domiciled  in  Australia. The  financial report is for the  financial year 

ended 30 June 2022 and is presented in Australian dollars. 

The principal accounting policies adopted in the preparation of  these consolidated financial statements are 

summarised below.  These policies have been consistently applied to all the years presented, unless otherwise 

stated.  

 New or amended Accounting Standards and Interpretations  

The Group has adopted all of the new, revised or amended Accounting Standards and Interpretations issued 

by the Australian Accounting Standards Board (AASB) that are mandatory for the current reporting period. Any 

new, revised or amended Accounting Standards or Interpretations that are not yet mandatory have not been 

The following agenda decision to existing standards has been published.  

The  IFRS  Interpretations  Committee  (IFRIC)  published  an  agenda  decision  clarifying  how  arrangements  in 

relation to configuration and customisation costs of cloud technology, Software-as-a-Service (SaaS), should 

be accounted for.  

• 

• 

In limited circumstances, certain configuration and customisation activities undertaken in implementing 

SaaS  arrangements  may  give  rise  to  a  separate  asset  where  the  customer  controls  the  IP  of  the 

underlying software code. 

In all other instances, configuration and customisation costs will be an operating expense. They are 

generally recognised in profit or loss as the customisation and configuration services are performed 

or,  in  certain  circumstances,  over  the  SaaS  contract  term  when  access  to  the  cloud  application 

software is provided  

There was no change to Group’s financial statements resulting from this Agenda decision.  

This general-purpose financial report has been prepared in accordance with Australian Accounting Standards, 

other  authoritative  pronouncements  of  the  Australian  Accounting  Standards  Board  (AASB)  and  the 

It  is  noted  that  Directors  have  considered  the  impact  of  the  COVID-19  pandemic  on  accounting  policies, 

judgements and estimates, as outlined in the applicable area in the Notes to the Financial Statements. 

 Basis of preparation  

Corporations Act 2001. 

Compliance with IFRS 

Australian Accounting Standards include International Financial Reporting Standards as adopted in Australia. 

Compliance with Australian Accounting Standards ensures that the financial statements and notes of Adslot 

Ltd comply with International Financial Reporting Standards (IFRS) as issued by the International Accounting 

Standards Board (IASB). Adslot Ltd is a for-profit entity for the purpose of preparing the financial statements. 

Historical cost convention 

The financial statements have been prepared under the historical cost convention except for where applicable, 

the revaluation of financial assets and liabilities at fair value through profit or loss. 

The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes. 

34

32  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes 

2022 

$ 

2021 

$ 

Payments to trade creditors, other creditors and employees  

 (19,884,625) 

           (15,473,076) 

Net cash outflows from operating activities 

22 

(2,288,490) 

                 (293,187) 

Consolidated Statement of Cash Flows  

For the year ended 30 June 2022 

Cash flows from operating activities 

Receipts from trade and other debtors  

Interest received 

Receipt of R&D tax incentive and other Grants 

Income tax refund 

Interest paid 

Cash flows from investing activities 

Payments for property, plant and equipment 

Receipt of R&D tax incentive relating to capitalised assets 

Payments for intangible assets 

Net cash outflows from investing activities 

Cash flows from financing activities 

Proceeds from issue of shares 

Payments of equity raising costs 

Payments for leased assets 

Proceeds from borrowings 

Repayment of borrowings 

Net cash inflows from financing activities 

Net increase/(decrease) in cash held 

Cash at the beginning of the financial year 

Effects of exchange rate changes on cash 

3(ii) 

Cash at the end of the financial year  

7 

16,753,032 

             13,555,868  

 9,703  

                     12,324  

 912,075  

               1,713,958  

 -  

                       1,118  

 (78,675) 

                 (103,379) 

(103,577) 

1,884,849 

(3,405,041) 

(9,066) 

 1,337,683  

 (3,105,558) 

(1,623,769) 

(1,776,941) 

3,782,031 

(148,879) 

(627,180) 

- 

(177,236) 

2,828,736 

(1,083,523) 

6,826,853 

208,477 

5,951,807 

4,002,000 

(278,984) 

(773,527) 

163,732 

(141,260) 

2,971,961 

901,833 

6,160,440 

(235,420) 

6,826,853 

Notes to the Financial Statements 

  Summary of Significant Accounting Policies 

The  financial  report  covers  Adslot  Ltd  (‘the  Company’)  and  controlled  entities  (‘the  Group’).  Adslot  Ltd  is  a 
listed public company,  incorporated and domiciled  in  Australia. The  financial report is for the  financial year 
ended 30 June 2022 and is presented in Australian dollars. 

The principal accounting policies adopted in the preparation of  these consolidated financial statements are 
summarised below.  These policies have been consistently applied to all the years presented, unless otherwise 
stated.  

 New or amended Accounting Standards and Interpretations  

The Group has adopted all of the new, revised or amended Accounting Standards and Interpretations issued 
by the Australian Accounting Standards Board (AASB) that are mandatory for the current reporting period. Any 
new, revised or amended Accounting Standards or Interpretations that are not yet mandatory have not been 
early adopted. 

The following agenda decision to existing standards has been published.  

The  IFRS  Interpretations  Committee  (IFRIC)  published  an  agenda  decision  clarifying  how  arrangements  in 
relation to configuration and customisation costs of cloud technology, Software-as-a-Service (SaaS), should 
be accounted for.  

• 

• 

In limited circumstances, certain configuration and customisation activities undertaken in implementing 
SaaS  arrangements  may  give  rise  to  a  separate  asset  where  the  customer  controls  the  IP  of  the 
underlying software code. 
In all other instances, configuration and customisation costs will be an operating expense. They are 
generally recognised in profit or loss as the customisation and configuration services are performed 
or,  in  certain  circumstances,  over  the  SaaS  contract  term  when  access  to  the  cloud  application 
software is provided  

There was no change to Group’s financial statements resulting from this Agenda decision.  

 Basis of preparation  

This general-purpose financial report has been prepared in accordance with Australian Accounting Standards, 
other  authoritative  pronouncements  of  the  Australian  Accounting  Standards  Board  (AASB)  and  the 
Corporations Act 2001. 

It  is  noted  that  Directors  have  considered  the  impact  of  the  COVID-19  pandemic  on  accounting  policies, 
judgements and estimates, as outlined in the applicable area in the Notes to the Financial Statements. 

Compliance with IFRS 

Australian Accounting Standards include International Financial Reporting Standards as adopted in Australia. 
Compliance with Australian Accounting Standards ensures that the financial statements and notes of Adslot 
Ltd comply with International Financial Reporting Standards (IFRS) as issued by the International Accounting 
Standards Board (IASB). Adslot Ltd is a for-profit entity for the purpose of preparing the financial statements. 

Historical cost convention 

The financial statements have been prepared under the historical cost convention except for where applicable, 
the revaluation of financial assets and liabilities at fair value through profit or loss. 

The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes. 

32  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  33 

Adslot 2022 Annual Report

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

Critical accounting estimates 

The preparation of financial statements in conformity with Australian Accounting Standards requires the use 
of certain critical accounting estimates. It also requires management to exercise its judgement in the process 
of applying the Group’s accounting policies. The estimates and associated assumptions are based on historical 
experience and other factors that are considered relevant. Actual results may differ from these estimates. The 
estimates and associated assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the revision affects only that period or in the 
period of the revision and future periods if the revision affects both current and future periods.  

 Going concern 

Management  continues  to  invest  resources  to  support  growth  in  trading  fees,  primarily  from  media  agency 
holding companies and their subsidiaries in the US and UK markets.  

In May 2022 the Group successfully concluded a $3.8 million capital raise via a share placement ($1.8 million) 
and a fully underwritten Entitlement Offer ($2.0 million), resulting in $3.6 million net cash inflows in the period 
under review.   

The Group incurred a net loss of $4.6 million during the full year ended 30 June 2022. 

Inflows  from  financing  activities  of  $2.8  million,  combined  with  the  net  cash  outflows  from  operating  and 
investing  activities  of  $3.9  million,  resulted  in  net  cash  outflows  of  $1.1  million  in  the  2022  financial  year.  
Management  anticipates  incurring  further  net  cash  outflows  from  operations  until  such  time  as  sufficient 
revenue growth is achieved.  

The FY2021 R&D claim of $1.1 million was received in February 2022. In addition, the Group’s FY2016 R&D 
tax incentive claim was successfully resolved on appeal to the Administrative Appeals Tribunal and the Group 
received the FY2016 $1.5 million refund from the Australian Tax Office in March 2022. The FY2022 R&D claim 
of $1.2 million is expected to be received in the first half of the 2023 financial year. 

A delay in expected growth in revenues, and/or a delay in payment of the FY2022 R&D claim, has the potential 
to create a cash flow risk to the Group which could affect its ability to pay its debts as and when they fall due, 
and to realise its assets in the normal course of business.  

However, the directors believe the Group will be able to continue to pay its debts as and when they fall due for 
the following reasons:  

• 
• 
• 
• 

the Group’s cash position of $6.0 million at 30 June 2022; 
receipt of the FY2022 R&D claim of $1.2 million which is expected to be received in the first half of FY2023; 
receipt of Symphony licence fees which are largely recurring and predictable;  
reduced cash outflow generated by already implemented cost management initiatives and the opportunity 
to implement further cost reductions;  

•  additional capital cash inflows given the Group has a proven track record of successfully raising capital 

• 

from existing and new investors; and 
the Group has retained East Wind Advisors in the US to complete a strategic review, the outcome of which 
may include identification of additional opportunities to support capital needs of the Group. 

Accordingly, the directors believe there exists a reasonable expectation that the Group can continue to pay its 
debts as and when they fall due, and the financial report has been prepared on a going concern basis.  

 Principles of consolidation 

Subsidiaries 

The consolidated financial statements comprise those of the Group, and the entities it controlled at the end of, 

or during, the financial year. The Group controls a subsidiary if it is exposed, or has rights, to variable returns 

from its involvement with the subsidiary and has the ability to affect those returns through its power over the 

subsidiary.   

All  intra-group  transactions,  balances,  income  and  expenses  between  entities  in  the  Group  included  in  the 

financial  statements  have  been  eliminated  in  full.  Where  unrealised  losses  on  intra-group  asset  sales  are 

reversed on consolidation, the underlying asset is also tested for impairment from a group perspective. Where 

an entity either began or ceased to be controlled during the year, the results are included only from the date 

control commenced or up to the date control ceased. The accounting policies adopted in preparing the financial 

statements have been consistently applied by entities in the Group. 

Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in 

Note 24. 

Business combinations 

Acquisition of subsidiaries and businesses are accounted for using the acquisition method. The consideration 

for each acquisition is measured at the aggregate of the fair values (at the date of exchange) of assets given, 

liabilities  incurred  or  assumed  and  equity  instruments  issued  by  the  Group  in  exchange  for  control  of  the 

acquiree. Acquisition related costs are recognised in profit or loss as incurred.  

The Group recognises identifiable assets and liabilities assumed in the business combination regardless of 

whether  they  have  been  previously  recognised  in  the  acquiree’s  financial  statements  prior  to  acquisition. 

Assets acquired and liabilities assumed are generally measured at their acquisition date fair values. Goodwill 

is stated after separate recognition of identifiable intangible assets calculated as the excess of the sum of the 

fair value of the consideration transferred over the acquisition date fair value of identifiable net assets. If the 

identifiable net assets exceed the consideration transferred, the excess amount is recognised in profit or loss 

immediately.  

Any deferred settlement of cash consideration is discounted to its present value as at the date of acquisition. 

The  discount  rate  used  is  the  incremental  borrowing  rate  that  the  Group  can  obtain  from  an  independent 

financier under comparable terms and conditions. 

Foreign Currency Exchange 

In preparing the financial statements of the individual entities, transactions in currencies other than the entity’s 

functional currency are recorded at the rates of exchange prevailing on the dates of the transactions. At each 

reporting date, monetary items denominated in foreign currencies are retranslated at the rates prevailing at 

the reporting date.  Exchange differences are recognised in the Consolidated Statement of Profit or Loss and 

Other Comprehensive Income in the period in which they arise. 

On  consolidation,  the  assets  and  liabilities  of  the  Group’s  foreign  operations  are  translated  into  Australian 

dollars at exchange rates prevailing on the reporting date. Income and expense items are translated at the 

closing  exchange  rates  for  the  period.  Exchange  differences  arising,  if  any,  are  charged/credited  to  other 

comprehensive  income  and  recognised  in  the  Group’s  foreign  currency  translation  reserve  in  equity.  On 

disposal of a foreign operation the cumulative translation difference recognised in equity are reclassified to 

profit or loss and recognised as part of the gain or loss on disposal.     

36

34  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  35 

 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

Critical accounting estimates 

The preparation of financial statements in conformity with Australian Accounting Standards requires the use 

of certain critical accounting estimates. It also requires management to exercise its judgement in the process 

of applying the Group’s accounting policies. The estimates and associated assumptions are based on historical 

experience and other factors that are considered relevant. Actual results may differ from these estimates. The 

estimates and associated assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 

are recognised in the period in which the estimate is revised if the revision affects only that period or in the 

period of the revision and future periods if the revision affects both current and future periods.  

 Going concern 

Management  continues  to  invest  resources  to  support  growth  in  trading  fees,  primarily  from  media  agency 

holding companies and their subsidiaries in the US and UK markets.  

In May 2022 the Group successfully concluded a $3.8 million capital raise via a share placement ($1.8 million) 

and a fully underwritten Entitlement Offer ($2.0 million), resulting in $3.6 million net cash inflows in the period 

under review.   

The Group incurred a net loss of $4.6 million during the full year ended 30 June 2022. 

Inflows  from  financing  activities  of  $2.8  million,  combined  with  the  net  cash  outflows  from  operating  and 

investing  activities  of  $3.9  million,  resulted  in  net  cash  outflows  of  $1.1  million  in  the  2022  financial  year.  

Management  anticipates  incurring  further  net  cash  outflows  from  operations  until  such  time  as  sufficient 

revenue growth is achieved.  

The FY2021 R&D claim of $1.1 million was received in February 2022. In addition, the Group’s FY2016 R&D 

tax incentive claim was successfully resolved on appeal to the Administrative Appeals Tribunal and the Group 

received the FY2016 $1.5 million refund from the Australian Tax Office in March 2022. The FY2022 R&D claim 

of $1.2 million is expected to be received in the first half of the 2023 financial year. 

A delay in expected growth in revenues, and/or a delay in payment of the FY2022 R&D claim, has the potential 

to create a cash flow risk to the Group which could affect its ability to pay its debts as and when they fall due, 

and to realise its assets in the normal course of business.  

However, the directors believe the Group will be able to continue to pay its debts as and when they fall due for 

the following reasons:  

the Group’s cash position of $6.0 million at 30 June 2022; 

receipt of the FY2022 R&D claim of $1.2 million which is expected to be received in the first half of FY2023; 

receipt of Symphony licence fees which are largely recurring and predictable;  

reduced cash outflow generated by already implemented cost management initiatives and the opportunity 

•  additional capital cash inflows given the Group has a proven track record of successfully raising capital 

to implement further cost reductions;  

from existing and new investors; and 

the Group has retained East Wind Advisors in the US to complete a strategic review, the outcome of which 

may include identification of additional opportunities to support capital needs of the Group. 

Accordingly, the directors believe there exists a reasonable expectation that the Group can continue to pay its 

debts as and when they fall due, and the financial report has been prepared on a going concern basis.  

• 

• 

• 

• 

• 

 Principles of consolidation 

Subsidiaries 

The consolidated financial statements comprise those of the Group, and the entities it controlled at the end of, 
or during, the financial year. The Group controls a subsidiary if it is exposed, or has rights, to variable returns 
from its involvement with the subsidiary and has the ability to affect those returns through its power over the 
subsidiary.   

All  intra-group  transactions,  balances,  income  and  expenses  between  entities  in  the  Group  included  in  the 
financial  statements  have  been  eliminated  in  full.  Where  unrealised  losses  on  intra-group  asset  sales  are 
reversed on consolidation, the underlying asset is also tested for impairment from a group perspective. Where 
an entity either began or ceased to be controlled during the year, the results are included only from the date 
control commenced or up to the date control ceased. The accounting policies adopted in preparing the financial 
statements have been consistently applied by entities in the Group. 

Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in 
Note 24. 

Business combinations 

Acquisition of subsidiaries and businesses are accounted for using the acquisition method. The consideration 
for each acquisition is measured at the aggregate of the fair values (at the date of exchange) of assets given, 
liabilities  incurred  or  assumed  and  equity  instruments  issued  by  the  Group  in  exchange  for  control  of  the 
acquiree. Acquisition related costs are recognised in profit or loss as incurred.  

The Group recognises identifiable assets and liabilities assumed in the business combination regardless of 
whether  they  have  been  previously  recognised  in  the  acquiree’s  financial  statements  prior  to  acquisition. 
Assets acquired and liabilities assumed are generally measured at their acquisition date fair values. Goodwill 
is stated after separate recognition of identifiable intangible assets calculated as the excess of the sum of the 
fair value of the consideration transferred over the acquisition date fair value of identifiable net assets. If the 
identifiable net assets exceed the consideration transferred, the excess amount is recognised in profit or loss 
immediately.  

Any deferred settlement of cash consideration is discounted to its present value as at the date of acquisition. 
The  discount  rate  used  is  the  incremental  borrowing  rate  that  the  Group  can  obtain  from  an  independent 
financier under comparable terms and conditions. 

Foreign Currency Exchange 

In preparing the financial statements of the individual entities, transactions in currencies other than the entity’s 
functional currency are recorded at the rates of exchange prevailing on the dates of the transactions. At each 
reporting date, monetary items denominated in foreign currencies are retranslated at the rates prevailing at 
the reporting date.  Exchange differences are recognised in the Consolidated Statement of Profit or Loss and 
Other Comprehensive Income in the period in which they arise. 

On  consolidation,  the  assets  and  liabilities  of  the  Group’s  foreign  operations  are  translated  into  Australian 
dollars at exchange rates prevailing on the reporting date. Income and expense items are translated at the 
closing  exchange  rates  for  the  period.  Exchange  differences  arising,  if  any,  are  charged/credited  to  other 
comprehensive  income  and  recognised  in  the  Group’s  foreign  currency  translation  reserve  in  equity.  On 
disposal of a foreign operation the cumulative translation difference recognised in equity are reclassified to 
profit or loss and recognised as part of the gain or loss on disposal.     

34  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  35 

Adslot 2022 Annual Report

37

 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Cash and cash equivalents 

For the purposes of the Consolidated Statement of Cash Flows, cash includes cash on hand and deposits at 
call which are readily convertible to cash and are not subject to significant risk of changes in value, net of bank 
overdrafts. 

Borrowings  are  initially  recognised  at  fair  value  (less  transaction  costs)  and  subsequently  measured  at 

amortised cost.  Any difference between the proceeds and the redemption amount is recognised in profit or 

loss over the period of the borrowing using the effective interest method. 

Cash  held  on  behalf  of  Publishers  represents  the  share  of  campaign  fees  held  before  release  to  Adslot 
Publishers. 

Finance costs are recognised as  expenses  in the period  in which they are  incurred except where they are 

incurred in the construction of a qualifying asset in which case the finance costs are capitalised as part of the 

 Property, plant and equipment 

Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. 
The carrying values of property, plant and equipment are reviewed for impairment when events or changes in 
circumstances indicate the carrying value may not be recoverable. Leasehold improvements are depreciated 
using the straight-line method over the remaining period of the underlying lease.  

Depreciation  is  calculated  on  a  straight-line  basis  for  all  plant  and  equipment.  The  estimated  useful  lives, 
residual values and depreciation method are reviewed at the end of each annual reporting period, with the 
effect of any changes recognised on a prospective basis. 

The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as 
the difference between the sales proceeds and the carrying amount of asset and is recognised in profit or loss.  
The following depreciation rates are used for each class of depreciable asset: 

Computer Equipment  

Plant & Equipment 

Leasehold Improvements 

 Receivables 

33– 40% per annum 

20 – 33% per annum 

20 – 100% per annum 

Trade receivables are initially measured at their transaction price if they do not contain a significant financing 
component.  They  are  non-derivative  financial  assets  with  fixed  or  determinable  amounts  not  quoted  in  an 
active market. Trade accounts receivable are generally settled between 14 and 60 days and carried at amounts 
recoverable. 

Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be  uncollectible 
are written off. The Group makes use of AASB 9 simplified approach in accounting for trade receivables and 
records the loss allowance at the amount equal to the expected lifetime credit losses. In using this practical 
expedient,  the  Group  uses  its  historical  experience,  external  indicators  and  forward-looking  information  to 
calculate the expected credit losses.  The amount of the expected credit loss is recognised in profit or loss. 
Subsequent recoveries of amounts previously written off are credited against the allowance account.  

 Trade and other creditors – financial liabilities 

Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group 
prior to the end of the financial year and which are unpaid. The amounts are unsecured and are usually paid 
within 45 days of recognition. 

Financial liabilities are measured subsequently at amortised cost using the effective interest method. 

 Borrowings  

 Finance costs  

asset. 

 Income tax 

The income tax expense or revenue for the period is the tax payable on the current period’s taxable income 

based on the national income tax rate for each jurisdiction adjusted by changes in deferred tax assets and 

liabilities attributable to temporary differences between the tax bases of assets and liabilities and their carrying 

amounts in the financial statements, and to unused tax losses. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply 

when  the  assets  are  recovered  or  liabilities  are  settled,  based  on  those  tax  rates  which  are  enacted  or 

substantively enacted for each jurisdiction.  The relevant tax rates are applied to the cumulative amounts of 

deductible and taxable temporary differences to measure the deferred tax asset or liability.  An exception is 

made for certain temporary differences arising from the initial recognition of an asset or a liability.  No deferred 

tax asset or liability is recognised in relation to these temporary differences if they arose in a transaction, other 

than a business combination, that at the time of the transaction did not affect either accounting profit or taxable 

profit or loss. 

Deferred tax assets are recognised for deductible temporary differences and  unused tax losses only if it is 

probable  that  future  taxable  amounts  will  be  available  to  utilise  those  temporary  differences  and  losses. 

Deferred tax liabilities are always provided for in full. 

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount 

and tax bases of investments in controlled entities where the parent entity is able to control the timing of the 

reversal of the temporary differences and it is probable that the differences will not reverse in the foreseeable 

Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised 

future. 

directly in equity. 

Tax consolidation legislation 

Adslot  Ltd  and  its  wholly-owned  Australian  controlled  entities  have  implemented  the  tax  consolidation 

legislation. The head entity, Adslot Ltd, and the controlled entities in the tax consolidated group account for 

their  own  current  and  deferred  tax  amounts.  These  tax  amounts  are  measured  as  if  each  entity  in  the  tax 

consolidated group continues to be a stand-alone taxpayer in its own right where the entity is subject to tax as 

part of the tax-consolidated group. 

To the extent that it is not probable that taxable profit will be available in the foreseeable future against which 

the unused tax losses or unused tax credits can be utilised, the deferred tax assets of its own and its controlled 

entities are not recognised. 

38

36  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  37 

 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Cash and cash equivalents 

For the purposes of the Consolidated Statement of Cash Flows, cash includes cash on hand and deposits at 

call which are readily convertible to cash and are not subject to significant risk of changes in value, net of bank 

Cash  held  on  behalf  of  Publishers  represents  the  share  of  campaign  fees  held  before  release  to  Adslot 

overdrafts. 

Publishers. 

 Property, plant and equipment 

Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. 

The carrying values of property, plant and equipment are reviewed for impairment when events or changes in 

circumstances indicate the carrying value may not be recoverable. Leasehold improvements are depreciated 

using the straight-line method over the remaining period of the underlying lease.  

Depreciation  is  calculated  on  a  straight-line  basis  for  all  plant  and  equipment.  The  estimated  useful  lives, 

residual values and depreciation method are reviewed at the end of each annual reporting period, with the 

effect of any changes recognised on a prospective basis. 

The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as 

the difference between the sales proceeds and the carrying amount of asset and is recognised in profit or loss.  

The following depreciation rates are used for each class of depreciable asset: 

Computer Equipment  

Plant & Equipment 

Leasehold Improvements 

 Receivables 

33– 40% per annum 

20 – 33% per annum 

20 – 100% per annum 

Trade receivables are initially measured at their transaction price if they do not contain a significant financing 

component.  They  are  non-derivative  financial  assets  with  fixed  or  determinable  amounts  not  quoted  in  an 

active market. Trade accounts receivable are generally settled between 14 and 60 days and carried at amounts 

recoverable. 

Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be  uncollectible 

are written off. The Group makes use of AASB 9 simplified approach in accounting for trade receivables and 

records the loss allowance at the amount equal to the expected lifetime credit losses. In using this practical 

expedient,  the  Group  uses  its  historical  experience,  external  indicators  and  forward-looking  information  to 

calculate the expected credit losses.  The amount of the expected credit loss is recognised in profit or loss. 

Subsequent recoveries of amounts previously written off are credited against the allowance account.  

 Trade and other creditors – financial liabilities 

Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group 

prior to the end of the financial year and which are unpaid. The amounts are unsecured and are usually paid 

within 45 days of recognition. 

Financial liabilities are measured subsequently at amortised cost using the effective interest method. 

 Borrowings  

Borrowings  are  initially  recognised  at  fair  value  (less  transaction  costs)  and  subsequently  measured  at 
amortised cost.  Any difference between the proceeds and the redemption amount is recognised in profit or 
loss over the period of the borrowing using the effective interest method. 

 Finance costs  

Finance costs are recognised as  expenses  in the period  in which they are  incurred except where they are 
incurred in the construction of a qualifying asset in which case the finance costs are capitalised as part of the 
asset. 

 Income tax 

The income tax expense or revenue for the period is the tax payable on the current period’s taxable income 
based on the national income tax rate for each jurisdiction adjusted by changes in deferred tax assets and 
liabilities attributable to temporary differences between the tax bases of assets and liabilities and their carrying 
amounts in the financial statements, and to unused tax losses. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply 
when  the  assets  are  recovered  or  liabilities  are  settled,  based  on  those  tax  rates  which  are  enacted  or 
substantively enacted for each jurisdiction.  The relevant tax rates are applied to the cumulative amounts of 
deductible and taxable temporary differences to measure the deferred tax asset or liability.  An exception is 
made for certain temporary differences arising from the initial recognition of an asset or a liability.  No deferred 
tax asset or liability is recognised in relation to these temporary differences if they arose in a transaction, other 
than a business combination, that at the time of the transaction did not affect either accounting profit or taxable 
profit or loss. 

Deferred tax assets are recognised for deductible temporary differences and  unused tax losses only if it is 
probable  that  future  taxable  amounts  will  be  available  to  utilise  those  temporary  differences  and  losses. 
Deferred tax liabilities are always provided for in full. 

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount 
and tax bases of investments in controlled entities where the parent entity is able to control the timing of the 
reversal of the temporary differences and it is probable that the differences will not reverse in the foreseeable 
future. 

Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised 
directly in equity. 

Tax consolidation legislation 

Adslot  Ltd  and  its  wholly-owned  Australian  controlled  entities  have  implemented  the  tax  consolidation 
legislation. The head entity, Adslot Ltd, and the controlled entities in the tax consolidated group account for 
their  own  current  and  deferred  tax  amounts.  These  tax  amounts  are  measured  as  if  each  entity  in  the  tax 
consolidated group continues to be a stand-alone taxpayer in its own right where the entity is subject to tax as 
part of the tax-consolidated group. 

To the extent that it is not probable that taxable profit will be available in the foreseeable future against which 
the unused tax losses or unused tax credits can be utilised, the deferred tax assets of its own and its controlled 
entities are not recognised. 

36  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  37 

Adslot 2022 Annual Report

39

 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Employee benefits 

Wages and salaries, annual leave and sick leave 

Short-term  employee  benefits  are  current  liabilities  included  in  employee  benefits,  measured  at  the 
undiscounted amount that the Group expects to pay as a result of the unused entitlement.  Annual leave is 
included in ‘provisions’.  The Group does not discount the leave liability calculations as the Group expects all 
annual leave for all employees to be used wholly within 12 months of the end of reporting period.  

Long service leave 

The  liability  for  long  service  leave  is  recognised  in  the  non-current  provision  for  employee  benefits  and  is 
measured as the present value of the estimated future cash outflows to be made by the Group in respect of 
services provided by employees up to reporting date. 

Share-based compensation benefits 

Equity-settled share-based payments with employees and others providing similar services are measured at 
the fair value of the equity instrument at the grant date. The fair value at grant  date is determined using an 
appropriate  pricing  model  that  takes  into  account  the  exercise  price,  the  term  of  the  option,  the  impact  of 
dilution,  the  share  price  at  grant  date,  the  expected  price  volatility  of  the  underlying  share,  the  expected 
dividends yield and the risk-free interest rate for the term of the option. 

The fair value determined at the grant date of the equity-settled share-based payments is recognised as an 
expense, with a corresponding increase in equity (share-based payments reserve) on a straight-line basis over 
the vesting period.  

Upon the exercise of options, the balance of the share-based payments reserve relating to those options is 
transferred to share capital while the proceeds received, net of any directly attributable transaction costs, are 
credited to share capital. 

 Intangible Assets 

Goodwill 

Goodwill  arising  in  a  business  combination  is  recognised  as  an  asset  at  the  date  that  control  is  acquired 

(acquisition date). Goodwill is measured as the excess of the fair value of consideration paid over the fair value 

of the identifiable net assets of the entity or operations acquired. Goodwill acquired in business combinations 

is not amortised.  Instead, goodwill is tested for impairment at least on an annual basis. An impairment loss for 

goodwill is recognised immediately in profit or loss and is not reversed in a subsequent period. 

Research and development expenditure 

Research costs are expensed as incurred. An intangible asset arising from development expenditure on an 

internal project is recognised only when the Group can demonstrate the technical feasibility of completing the 

intangible asset so that it will be available for use or sale, its intention to complete and its ability to use or sell 

the asset, how the asset will generate future economic benefits, the availability of resources to complete the 

development and the ability to measure reliably the expenditure attributable to the intangible asset during its 

development.    Following  the  initial  recognition  of  the  development  expenditure,  the  cost  model  is  applied 

requiring  the  assets  to  be  carried  at  cost  less  any  accumulated  amortisation  and  accumulated  impairment 

losses.  Any  expenditure  so  capitalised  is  amortised  over  the  period  of  expected  benefits  from  the  related 

The carrying value of an  intangible asset arising from development costs is tested for  impairment annually 

when the asset is not yet available for use or more frequently when an indicator of impairment arises during 

project. 

the reporting period. 

Intellectual property 

The intellectual property relates to the platform technology, branding and domains acquired as a result of the 

acquisition of Adslot, QDC IP Technology and Facilitate Digital businesses. Where the useful life is assessed 

as  indefinite,  assets  are  not  amortised  and  the  carrying  value  is  tested  for  impairment  annually  or  more 

frequently  if  events  or  changes  in  circumstances  indicate  impairment.  It  is  carried  at  cost  less  impairment 

losses. For those assets assessed as having a finite life, they are amortised on a straight-line basis over the 

estimated useful life of the asset. The expected  accounting useful life of intellectual property relating to the 

Adslot, QDC IP Technology and Facilitate Digital business is 4 to 5 years.  

Domain name 

Software 

Acquired domain names are accounted for at cost, useful life is assessed as indefinite and the assets are not 

amortised.  The  carrying  value  is  tested  for  impairment  annually  or  more  frequently  if  events  or  changes  in 

circumstances indicate impairment. They are carried at cost less impairment losses. 

Internally  developed  software  represents  internally  developed  software  platforms  capitalised  according  to 

accounting standards. Software is assessed as having a finite life and is amortised on a straight-line basis 

over the estimated useful life of the asset. The expected accounting useful life of software is 5 years. 

The carrying value of the software is tested for impairment when an indicator of impairment arises during the 

reporting period. 

40

38  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  39 

 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Employee benefits 

Wages and salaries, annual leave and sick leave 

Short-term  employee  benefits  are  current  liabilities  included  in  employee  benefits,  measured  at  the 

undiscounted amount that the Group expects to pay as a result of the unused entitlement.  Annual leave is 

included in ‘provisions’.  The Group does not discount the leave liability calculations as the Group expects all 

annual leave for all employees to be used wholly within 12 months of the end of reporting period.  

Long service leave 

The  liability  for  long  service  leave  is  recognised  in  the  non-current  provision  for  employee  benefits  and  is 

measured as the present value of the estimated future cash outflows to be made by the Group in respect of 

services provided by employees up to reporting date. 

Share-based compensation benefits 

Equity-settled share-based payments with employees and others providing similar services are measured at 

the fair value of the equity instrument at the grant date. The fair value at grant  date is determined using an 

appropriate  pricing  model  that  takes  into  account  the  exercise  price,  the  term  of  the  option,  the  impact  of 

dilution,  the  share  price  at  grant  date,  the  expected  price  volatility  of  the  underlying  share,  the  expected 

dividends yield and the risk-free interest rate for the term of the option. 

The fair value determined at the grant date of the equity-settled share-based payments is recognised as an 

expense, with a corresponding increase in equity (share-based payments reserve) on a straight-line basis over 

the vesting period.  

credited to share capital. 

Upon the exercise of options, the balance of the share-based payments reserve relating to those options is 

transferred to share capital while the proceeds received, net of any directly attributable transaction costs, are 

 Intangible Assets 

Goodwill 

Goodwill  arising  in  a  business  combination  is  recognised  as  an  asset  at  the  date  that  control  is  acquired 
(acquisition date). Goodwill is measured as the excess of the fair value of consideration paid over the fair value 
of the identifiable net assets of the entity or operations acquired. Goodwill acquired in business combinations 
is not amortised.  Instead, goodwill is tested for impairment at least on an annual basis. An impairment loss for 
goodwill is recognised immediately in profit or loss and is not reversed in a subsequent period. 

Research and development expenditure 

Research costs are expensed as incurred. An intangible asset arising from development expenditure on an 
internal project is recognised only when the Group can demonstrate the technical feasibility of completing the 
intangible asset so that it will be available for use or sale, its intention to complete and its ability to use or sell 
the asset, how the asset will generate future economic benefits, the availability of resources to complete the 
development and the ability to measure reliably the expenditure attributable to the intangible asset during its 
development.    Following  the  initial  recognition  of  the  development  expenditure,  the  cost  model  is  applied 
requiring  the  assets  to  be  carried  at  cost  less  any  accumulated  amortisation  and  accumulated  impairment 
losses.  Any  expenditure  so  capitalised  is  amortised  over  the  period  of  expected  benefits  from  the  related 
project. 

The carrying value of an  intangible asset arising from development costs is tested for  impairment annually 
when the asset is not yet available for use or more frequently when an indicator of impairment arises during 
the reporting period. 

Intellectual property 

The intellectual property relates to the platform technology, branding and domains acquired as a result of the 
acquisition of Adslot, QDC IP Technology and Facilitate Digital businesses. Where the useful life is assessed 
as  indefinite,  assets  are  not  amortised  and  the  carrying  value  is  tested  for  impairment  annually  or  more 
frequently  if  events  or  changes  in  circumstances  indicate  impairment.  It  is  carried  at  cost  less  impairment 
losses. For those assets assessed as having a finite life, they are amortised on a straight-line basis over the 
estimated useful life of the asset. The expected  accounting useful life of intellectual property relating to the 
Adslot, QDC IP Technology and Facilitate Digital business is 4 to 5 years.  

Domain name 

Acquired domain names are accounted for at cost, useful life is assessed as indefinite and the assets are not 
amortised.  The  carrying  value  is  tested  for  impairment  annually  or  more  frequently  if  events  or  changes  in 
circumstances indicate impairment. They are carried at cost less impairment losses. 

Software 

Internally  developed  software  represents  internally  developed  software  platforms  capitalised  according  to 
accounting standards. Software is assessed as having a finite life and is amortised on a straight-line basis 
over the estimated useful life of the asset. The expected accounting useful life of software is 5 years. 

The carrying value of the software is tested for impairment when an indicator of impairment arises during the 
reporting period. 

38  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  39 

Adslot 2022 Annual Report

41

 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Leased assets and liabilities 

In line with AASB 16 ‘Leases’, the Group recognises a right-of-use asset and a corresponding lease liability at 
the  commencement  of  a  lease.  The  right-of-use  asset  is  recognised  at  an  amount  equal  to  the  initial 
measurement  of  the  lease  liability,  adjusted  for  lease  prepayments,  lease  incentives  received,  initial  direct 
costs incurred and an estimate of any future restoration, removal or dismantling costs.  

The lease liability is measured at the present value of future lease payments comprising; fixed lease payments 
less incentives, variable lease payments, residual guarantees payable, payment of purchase options where 
exercise is reasonably certain and any anticipated termination penalties. The lease payments are discounted 
at the rate implicit in the lease, or where not readily determinable, at the entity’s incremental borrowing rate. 

For all new contracts, the Group considers whether a contract is, or contains a lease. A lease is defined as a 
contract or a part of a contract, that conveys the right to use an asset for a period of time in exchange for 
consideration. To apply this definition, the Group assesses whether the contract meets three key evaluations 
as follows: 

• 

• 

• 

the  contract  contains  an  identified  asset,  which  is  either  explicitly  identified  in  the  contract  or  implicitly 
specified by being identified at the time the asset is made available to the Group; 
the Group has the right to obtain substantially all of the economic benefits from the use of the identified 
asset throughout the period of use, considering its rights within the scope of the contract; and 
the Group has the right to direct the use of the identified asset throughout the period of use. The Group 
assesses whether it has the right to direct ‘how and for what purpose’ the asset is used throughout the 
period of use. 

The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to 
the earlier of the end of the useful life of the asset or the end of the lease term. The Group also assesses the 
right-of-use asset for impairment when such indicators exist. 

Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. 
It  is  remeasured  to  reflect  any  reassessment  or  modification,  or  if  there  are  changes  in  in-substance  fixed 
payments. When the liability is remeasured, the corresponding amount is reflected in the right-of-use asset. 

 Goods and services tax 

Revenue, expenses and assets are recognised net of the amount of goods and services tax (GST), except: 

i.  Where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part 

Adslot  and  Symphony  trading  fees  are  derived  based  on  the  transaction  value  transacted  via  Group’s 

of the cost of acquisition of an asset or as part of an item of expense; or 

ii.  For receivables and payables which are recognised inclusive of GST. 

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables 
or payables.   

42

40  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  41 

The Group derives revenue from trading technology and services. To determine whether to recognise revenue, 

 Revenue recognition 

the Group follows a 5-step process: 

1. 

2. 

Identifying the contract with a customer 

Identifying the performance obligations  

3.  Determining the transaction price 

4.  Allocating the transaction price to the performance obligations 

5.  Recognising revenue when/as performance obligation(s) are satisfied 

The Group often enters into transactions involving a range of the Group’s products and services. In all cases, 

the total transaction price for a contract is allocated amongst the various performance obligations based on 

their relative stand-alone selling prices. The transaction price for a contract excludes any amounts collected 

on behalf of third parties.  

Revenue is recognised either at a point in time  or over time, when (or as) the Group satisfies performance 

obligations by transferring the promised services to its customers.  

The  Group  recognises  contract  liabilities  for  consideration  received  in  respect  of  unsatisfied  performance 

obligations and reports these amounts as contract liabilities in the statement of financial position. Similarly, if 

the Group satisfies a performance obligation before it receives the consideration, the Group recognises either 

a contract asset or a receivable in its statement of financial position, depending on whether something other 

than the passage of time is required before the consideration is due. 

Revenue recognised for the major business activities for each category as follows: 

Revenue from Trading Technology 

Revenue from Trading Technology - Licence Fees 

Adslot  and  Symphony  licence  fees  are  derived  by  providing  customers  access  to  the  Group’s  technology 

platforms. The fee is based on either annual contracted amounts, the number of users, a tier system based on 

historical  volumes  traded  on  the  platform,  and/or  resources  allocated.  The  contracts  are  ongoing  but 

cancellable  with  defined  notice  periods.  The  Group  is  expected  to  maintain  its  performance  obligations 

throughout  the  contracted  period  for  the  client  to  achieve  the  benefits  of  the  platforms.  As  per  AASB  15, 

revenue is recognised over time; since the promise to grant a licence as a performance obligation is satisfied 

over  time.  The  client  simultaneously  receives  and  consumes  the  benefit  from  the  Group’s  performance  of 

providing access to the platforms. 

 Revenue from Trading Technology – Trading Fees 

technology platforms in a given period. 

Adslot trading fee revenues are recognised over time. Only the portion of the media campaign that is retained 

by  the  Group  for  their  services  is  recorded  as  revenue.  This  is  typically  a  percentage  of  the  total  media 

transacted on the Adslot platform. Where media campaigns are realised over a period a time, the portion that 

extends beyond the reporting period is not taken up as revenue as the performance obligations have not been 

satisfied.  Where  the  funds  for  these  campaigns  are  prepaid  by  advertisers  those  amounts  are  treated  as 

contract liabilities in the Consolidated Statement of Financial Position. As the fees are usage-based revenues 

the revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  

Funds collected or collectable from advertisers and due to be repaid to publisher clients are disclosed in the 

accounts  as  publisher  creditors  and  categorised  under  Trade  and  other  payables  in  the  Consolidated 

Statement of Financial Position.  

Symphony trading fees are charged to publishers for the use of the Symphony platform as a workflow solution. 

The fee is based on a percentage fee calculated from the total transacted value of campaigns. As per AASB 

15, revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  

 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Leased assets and liabilities 

In line with AASB 16 ‘Leases’, the Group recognises a right-of-use asset and a corresponding lease liability at 

the  commencement  of  a  lease.  The  right-of-use  asset  is  recognised  at  an  amount  equal  to  the  initial 

measurement  of  the  lease  liability,  adjusted  for  lease  prepayments,  lease  incentives  received,  initial  direct 

costs incurred and an estimate of any future restoration, removal or dismantling costs.  

The lease liability is measured at the present value of future lease payments comprising; fixed lease payments 

less incentives, variable lease payments, residual guarantees payable, payment of purchase options where 

exercise is reasonably certain and any anticipated termination penalties. The lease payments are discounted 

at the rate implicit in the lease, or where not readily determinable, at the entity’s incremental borrowing rate. 

For all new contracts, the Group considers whether a contract is, or contains a lease. A lease is defined as a 

contract or a part of a contract, that conveys the right to use an asset for a period of time in exchange for 

consideration. To apply this definition, the Group assesses whether the contract meets three key evaluations 

as follows: 

• 

• 

• 

the  contract  contains  an  identified  asset,  which  is  either  explicitly  identified  in  the  contract  or  implicitly 

specified by being identified at the time the asset is made available to the Group; 

the Group has the right to obtain substantially all of the economic benefits from the use of the identified 

asset throughout the period of use, considering its rights within the scope of the contract; and 

the Group has the right to direct the use of the identified asset throughout the period of use. The Group 

assesses whether it has the right to direct ‘how and for what purpose’ the asset is used throughout the 

period of use. 

The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to 

the earlier of the end of the useful life of the asset or the end of the lease term. The Group also assesses the 

right-of-use asset for impairment when such indicators exist. 

Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. 

It  is  remeasured  to  reflect  any  reassessment  or  modification,  or  if  there  are  changes  in  in-substance  fixed 

payments. When the liability is remeasured, the corresponding amount is reflected in the right-of-use asset. 

 Goods and services tax 

i.  Where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part 

of the cost of acquisition of an asset or as part of an item of expense; or 

ii.  For receivables and payables which are recognised inclusive of GST. 

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables 

or payables.   

 Revenue recognition 

The Group derives revenue from trading technology and services. To determine whether to recognise revenue, 
the Group follows a 5-step process: 

Identifying the contract with a customer 
Identifying the performance obligations  

1. 
2. 
3.  Determining the transaction price 
4.  Allocating the transaction price to the performance obligations 
5.  Recognising revenue when/as performance obligation(s) are satisfied 

The Group often enters into transactions involving a range of the Group’s products and services. In all cases, 
the total transaction price for a contract is allocated amongst the various performance obligations based on 
their relative stand-alone selling prices. The transaction price for a contract excludes any amounts collected 
on behalf of third parties.  

Revenue is recognised either at a point in time  or over time, when (or as) the Group satisfies performance 
obligations by transferring the promised services to its customers.  

The  Group  recognises  contract  liabilities  for  consideration  received  in  respect  of  unsatisfied  performance 
obligations and reports these amounts as contract liabilities in the statement of financial position. Similarly, if 
the Group satisfies a performance obligation before it receives the consideration, the Group recognises either 
a contract asset or a receivable in its statement of financial position, depending on whether something other 
than the passage of time is required before the consideration is due. 

Revenue recognised for the major business activities for each category as follows: 

Revenue from Trading Technology 

Revenue from Trading Technology - Licence Fees 

Adslot  and  Symphony  licence  fees  are  derived  by  providing  customers  access  to  the  Group’s  technology 
platforms. The fee is based on either annual contracted amounts, the number of users, a tier system based on 
historical  volumes  traded  on  the  platform,  and/or  resources  allocated.  The  contracts  are  ongoing  but 
cancellable  with  defined  notice  periods.  The  Group  is  expected  to  maintain  its  performance  obligations 
throughout  the  contracted  period  for  the  client  to  achieve  the  benefits  of  the  platforms.  As  per  AASB  15, 
revenue is recognised over time; since the promise to grant a licence as a performance obligation is satisfied 
over  time.  The  client  simultaneously  receives  and  consumes  the  benefit  from  the  Group’s  performance  of 
providing access to the platforms. 

Revenue, expenses and assets are recognised net of the amount of goods and services tax (GST), except: 

 Revenue from Trading Technology – Trading Fees 

Adslot  and  Symphony  trading  fees  are  derived  based  on  the  transaction  value  transacted  via  Group’s 
technology platforms in a given period. 

Adslot trading fee revenues are recognised over time. Only the portion of the media campaign that is retained 
by  the  Group  for  their  services  is  recorded  as  revenue.  This  is  typically  a  percentage  of  the  total  media 
transacted on the Adslot platform. Where media campaigns are realised over a period a time, the portion that 
extends beyond the reporting period is not taken up as revenue as the performance obligations have not been 
satisfied.  Where  the  funds  for  these  campaigns  are  prepaid  by  advertisers  those  amounts  are  treated  as 
contract liabilities in the Consolidated Statement of Financial Position. As the fees are usage-based revenues 
the revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  

Funds collected or collectable from advertisers and due to be repaid to publisher clients are disclosed in the 
accounts  as  publisher  creditors  and  categorised  under  Trade  and  other  payables  in  the  Consolidated 
Statement of Financial Position.  

Symphony trading fees are charged to publishers for the use of the Symphony platform as a workflow solution. 
The fee is based on a percentage fee calculated from the total transacted value of campaigns. As per AASB 
15, revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  

40  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  41 

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43

 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

(p) Revenue recognition (Continued) 

Revenue from Services  

Service revenue is recognised at a point in time or over time based on when the performance obligations are 
met, and the customer can realise benefit from service received without further involvement from the Group.  

A one-off Symphony activation fee is charged to customers when new markets are activated, to cover work 
required to deploy Symphony in a new market. The work typically involves (but not limited to);  

In-country workshops to establish current media buying and business processes, 
information gathering to identify country specific product requirements, 

• 
• 
•  user training, and 
•  account set-up. 

Activation fees are recognised over a period of time when the Group satisfies its performance obligation by 
measuring the progress towards satisfaction of that performance obligation based on output method prescribed 
in AASB 15.  

Revenue derived from custom development work is recognised over a period of time when the Group satisfies 
its performance obligation and the customer obtains the ability to direct the use of, and obtain substantially all 
of the remaining benefits from, the work carried out. Revenue is recognised by measuring the progress towards 
satisfaction of performance obligations based on the output method prescribed in AASB 15. 

Website  development  revenue  is  recognised  over  time.  All  projects  are  assigned  percentages  of  project 
completion which can be reliably measured based on actual work in progress Revenue is recognised over time 
when the performance obligations are met and when the Group receives an enforceable right to payment for 
performance completed to date. Any incomplete website development project amounts invoiced are recorded 
as contract liabilities. 

Search Engine Optimisation and Search Engine Advertising attempts to improve search engine rankings of 
the client’s website or bid on certain keywords in order for their clickable ads to appear in search results. These 
are ongoing contracts and can be cancelled with 90 days’ notice. The Group needs to continuously manage 
these campaigns; as such the revenue is recognised over time as the clients simultaneously receive the service 
and the Group satisfies its performance obligations. 

Hosting revenue is derived for hosting the client’s websites in third party cloud servers managed by the Group. 
These contracts are ongoing and can be cancelled with 90 days’ notice. Clients may pay upfront annually. The 
Group  needs  to  continually  satisfy  the  performance  obligations  of  hosting  the  site  and  provide  customer 
support, as and when required. Therefore, revenue is recognised over time.  

For Domain Names Registration and SSL Certification, at the time of initial activation the service has been 
transferred in full to the customer; and the customer is able to realise benefits from services received without 
further involvement from the Group. Furthermore, the Group separately prices and sells these products. There 
is no further performance obligation for the Group. As such revenue needs to be recognised at a point in time.  

Interest revenue 

Interest revenue is recognised when it is probable that the economic benefits will flow to the Group and the 
amount can be measured reliably, taking into account the effective yield on the financial asset. 

Government grants 

In  accordance  with  AASB  120,  government  grants  are  recognised  at  fair  value  where  there  is  reasonable 
assurance that the grant will be received and all grant conditions will be met. Where appropriate grants relating 
to expense items are recognised as other income, over the periods necessary to match the grant to the costs 
they  are  compensating.  Grants  relating  to  assets  are  credited  to  deferred  income  and  are  amortised  on  a 
straight-line basis over the expected lives of the assets.  

Sale of non-current assets 

The net gain from the sale of non-current asset sales is recognised as income at the date control of the asset 
passes to the buyer, usually when the signed contract of sale becomes unconditional. 

 Financial Instruments 

Recognition and derecognition 

Financial assets and financial liabilities are recognised when the Group becomes a party to the contractual 

provisions of the financial instrument and are measured initially at fair value adjusted by transactions costs, 

except for those carried at fair value through the profit or loss statement, and which are measured initially at 

fair value. Subsequent measurement of financial assets and financial liabilities are described below. 

Financial assets are derecognised when the contractual rights to the cash flows from the financial asset expire, 

or when the financial asset and substantially all the risks and rewards are transferred. A financial liability is 

derecognised when it is extinguished, discharged, cancelled or expires. 

Classification and initial measurement of financial assets  

Except for those trade receivables that do not contain a significant financing component and are measured at 

the  transaction  price  in  accordance  with  AASB  15,  all  financial  assets  are  initially  measured  at  fair  value 

adjusted for transaction costs (where applicable).  

Subsequent measurement of financial assets  

For the purpose of subsequent measurement, financial assets, other than those designated and effective as 

hedging instruments, are classified as financial assets at amortised cost. 

Classifications are determined by both:  

•  The entity’s business model for managing the financial asset; and  

•  The contractual cash flow characteristics of the financial assets.  

All income and expenses relating to financial assets that are recognised in profit or loss are presented within 

finance  costs,  finance  income  or  other  financial  items,  except  for  impairment  of  trade  receivables  which  is 

presented within other expenses.  

Financial assets at amortised cost 

Financial  assets  are  measured  at  amortised  cost  if  the  assets  meet  the  following  conditions  (and  are  not 

designated as financial assets at fair value through profit and loss):  

they are held within a business model whose objective is to hold the financial assets and collect its 

• 

• 

contractual cash flows; and 

the contractual terms of the financial assets give rise to cash flows that are solely payments of principal 

and interest on the principal amount outstanding.  

After initial recognition, these are measured at amortised cost using the effective interest method. Discounting 

is omitted where the effect of discounting is immaterial. The Group’s cash and cash equivalents, trade and 

most other receivables fall into this category of financial instruments as well as government bonds. 

Trade and other receivables and contract assets  

The Group makes use of a simplified approach in accounting for trade and other receivables as well as contract 

assets and records the loss allowance at the amount equal to the expected lifetime credit losses. In using this 

practical  expedient,  the  Group  uses  its  historical  experience,  external  indicators  and  forward-looking 

information to calculate the expected credit losses.  

Trade and other receivables and contract assets are subject to review at least at each reporting date to identify 

expected credit losses. 

At reporting date and throughout the reporting period the Group did not have any other financial instruments 

other than trade and other receivables. 

44

42  Adslot 2022 Annual Report   

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Adslot 2022 Annual Report  43 

 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

(p) Revenue recognition (Continued) 

Revenue from Services  

Service revenue is recognised at a point in time or over time based on when the performance obligations are 

met, and the customer can realise benefit from service received without further involvement from the Group.  

A one-off Symphony activation fee is charged to customers when new markets are activated, to cover work 

required to deploy Symphony in a new market. The work typically involves (but not limited to);  

• 

• 

In-country workshops to establish current media buying and business processes, 

information gathering to identify country specific product requirements, 

•  user training, and 

•  account set-up. 

in AASB 15.  

Activation fees are recognised over a period of time when the Group satisfies its performance obligation by 

measuring the progress towards satisfaction of that performance obligation based on output method prescribed 

Revenue derived from custom development work is recognised over a period of time when the Group satisfies 

its performance obligation and the customer obtains the ability to direct the use of, and obtain substantially all 

of the remaining benefits from, the work carried out. Revenue is recognised by measuring the progress towards 

satisfaction of performance obligations based on the output method prescribed in AASB 15. 

Website  development  revenue  is  recognised  over  time.  All  projects  are  assigned  percentages  of  project 

completion which can be reliably measured based on actual work in progress Revenue is recognised over time 

when the performance obligations are met and when the Group receives an enforceable right to payment for 

performance completed to date. Any incomplete website development project amounts invoiced are recorded 

as contract liabilities. 

Search Engine Optimisation and Search Engine Advertising attempts to improve search engine rankings of 

the client’s website or bid on certain keywords in order for their clickable ads to appear in search results. These 

are ongoing contracts and can be cancelled with 90 days’ notice. The Group needs to continuously manage 

these campaigns; as such the revenue is recognised over time as the clients simultaneously receive the service 

and the Group satisfies its performance obligations. 

Hosting revenue is derived for hosting the client’s websites in third party cloud servers managed by the Group. 

These contracts are ongoing and can be cancelled with 90 days’ notice. Clients may pay upfront annually. The 

Group  needs  to  continually  satisfy  the  performance  obligations  of  hosting  the  site  and  provide  customer 

support, as and when required. Therefore, revenue is recognised over time.  

For Domain Names Registration and SSL Certification, at the time of initial activation the service has been 

transferred in full to the customer; and the customer is able to realise benefits from services received without 

further involvement from the Group. Furthermore, the Group separately prices and sells these products. There 

is no further performance obligation for the Group. As such revenue needs to be recognised at a point in time.  

Interest revenue is recognised when it is probable that the economic benefits will flow to the Group and the 

amount can be measured reliably, taking into account the effective yield on the financial asset. 

Interest revenue 

Government grants 

In  accordance  with  AASB  120,  government  grants  are  recognised  at  fair  value  where  there  is  reasonable 

assurance that the grant will be received and all grant conditions will be met. Where appropriate grants relating 

to expense items are recognised as other income, over the periods necessary to match the grant to the costs 

they  are  compensating.  Grants  relating  to  assets  are  credited  to  deferred  income  and  are  amortised  on  a 

straight-line basis over the expected lives of the assets.  

Sale of non-current assets 

The net gain from the sale of non-current asset sales is recognised as income at the date control of the asset 

passes to the buyer, usually when the signed contract of sale becomes unconditional. 

 Financial Instruments 

Recognition and derecognition 

Financial assets and financial liabilities are recognised when the Group becomes a party to the contractual 
provisions of the financial instrument and are measured initially at fair value adjusted by transactions costs, 
except for those carried at fair value through the profit or loss statement, and which are measured initially at 
fair value. Subsequent measurement of financial assets and financial liabilities are described below. 

Financial assets are derecognised when the contractual rights to the cash flows from the financial asset expire, 
or when the financial asset and substantially all the risks and rewards are transferred. A financial liability is 
derecognised when it is extinguished, discharged, cancelled or expires. 

Classification and initial measurement of financial assets  

Except for those trade receivables that do not contain a significant financing component and are measured at 
the  transaction  price  in  accordance  with  AASB  15,  all  financial  assets  are  initially  measured  at  fair  value 
adjusted for transaction costs (where applicable).  

Subsequent measurement of financial assets  

For the purpose of subsequent measurement, financial assets, other than those designated and effective as 
hedging instruments, are classified as financial assets at amortised cost. 

Classifications are determined by both:  

•  The entity’s business model for managing the financial asset; and  
•  The contractual cash flow characteristics of the financial assets.  

All income and expenses relating to financial assets that are recognised in profit or loss are presented within 
finance  costs,  finance  income  or  other  financial  items,  except  for  impairment  of  trade  receivables  which  is 
presented within other expenses.  

Financial assets at amortised cost 

Financial  assets  are  measured  at  amortised  cost  if  the  assets  meet  the  following  conditions  (and  are  not 
designated as financial assets at fair value through profit and loss):  

• 

• 

they are held within a business model whose objective is to hold the financial assets and collect its 
contractual cash flows; and 
the contractual terms of the financial assets give rise to cash flows that are solely payments of principal 
and interest on the principal amount outstanding.  

After initial recognition, these are measured at amortised cost using the effective interest method. Discounting 
is omitted where the effect of discounting is immaterial. The Group’s cash and cash equivalents, trade and 
most other receivables fall into this category of financial instruments as well as government bonds. 

Trade and other receivables and contract assets  

The Group makes use of a simplified approach in accounting for trade and other receivables as well as contract 
assets and records the loss allowance at the amount equal to the expected lifetime credit losses. In using this 
practical  expedient,  the  Group  uses  its  historical  experience,  external  indicators  and  forward-looking 
information to calculate the expected credit losses.  

Trade and other receivables and contract assets are subject to review at least at each reporting date to identify 
expected credit losses. 

At reporting date and throughout the reporting period the Group did not have any other financial instruments 
other than trade and other receivables. 

42  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  43 

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45

 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Leasehold improvements 

The cost of improvements to leasehold properties is amortised over the unexpired period of the lease or the 
estimated useful life of the improvement to the Group, whichever is the shorter. 

 Earnings per share 

Basic earnings per share 

Basic earnings per share for continuing operations and total operations attributable to members of the Group 
are determined by dividing net profit after income tax from continuing operations and the net profit attributable 
to members of the Group respectively, excluding any costs of servicing equity other than ordinary shares, by 
the  weighted  average  number  of  ordinary  shares  outstanding  during  the  financial  period.    The  number  of 
shares used in the calculation at any time during the period is based on the physical number of shares issued. 

Diluted earnings per share 

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take 
into account the after income tax effect of interest and other financing costs associated with dilutive potential 
ordinary  shares  and  the  weighted  average  number  of  shares  assumed  to  have  been  issued  for  no 
consideration in relation to dilutive potential ordinary shares. 

 Dividends 

Provision is made for the amount of any dividend determined or recommended by the directors on or before 
the end of the financial year but not distributed at reporting date. 

 Impairment of assets 

Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested 
annually for impairment or more frequently if events or changes in circumstances indicate that they might be 
impaired. Other assets are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which 
the  asset’s  carrying  amount  exceeds  its  recoverable  amount.  The  recoverable  amount  is  the  higher  of  an 
asset’s fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are 
grouped  at  the  lowest  levels  for  which  there  are  separately  identifiable  cash  inflows  which  are  largely 
independent of the cash inflows from other assets or groups of assets (cash-generating units). Non-financial 
assets other than goodwill that suffered impairment are reviewed for possible reversal of the impairment at 
each reporting date.  

 Segment reporting 

Operating  segments  are  reported  in  a  manner  consistent  with  the  internal  reporting  provided  to  the  chief 
operating  decision  maker.  The  chief  operating  decision  maker  has  been  identified  as  the  Chief  Executive 
Officer. 

The Company’s global platforms and services form one operating segment. 

 Provisions, contingent assets and contingent liabilities 

Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the 

Group has a present legal or constructive obligation as a result of a past event, it is probable that an outflow 

of economic resources will be required from the Group and amounts can be estimated reliably. The timing or 

amount of the outflow may still be uncertain. 

Restructuring  provisions  are  recognised  only  if  a  detailed  formal  plan  for  the  restructuring  exists  and 

management has either communicated the plan’s main features to those affected or started implementation. 

Provisions are not recognised for future operating losses. 

Provisions are measured at the estimated expenditure required to settle the present obligation, based on the 

most reliable evidence available at the reporting date, including the risks and uncertainties associated with 

the present obligation. Where there are a number of similar obligations, the likelihood that an outflow will be 

required  in  settlement  is  determined  by  considering  the  class  of  obligations  as  a  whole.  Provisions  are 

discounted to their present values, where the time value of money is material. 

Any reimbursement that the Group is virtually certain to collect from a third party with respect to the obligation 

is recognised as a separate asset. However, this asset may not exceed the amount of the related provision. 

No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. 

Such situations are disclosed as contingent liabilities unless the outflow of resources is remote. 

 Critical accounting judgements and key sources of estimation uncertainty 

Critical judgements in applying the entity’s accounting policies 

The following are the critical judgements (apart from those involving estimations, which are dealt with below), 

that management has made in the process of applying the Group’s accounting policies and that have the most 

significant  effect  on  the  amounts  recognised  in  the  financial  statements.  It  is  noted  that  directors  have 

considered the impact of the COVID-19 pandemic on accounting policies, judgements and estimates where 

appropriate. 

Unrecognised deferred tax assets 

As disclosed in Note 5, the Group recognises deferred tax assets relating to temporary differences, capital 

losses or operating losses when it is probable that they will be able to be utilised in future reporting periods. 

Due  to  the  continuing  operating  losses,  the  Directors  have  determined  it  is  not  appropriate  to  recognise 

deferred tax assets until a point in time where it is probable that future taxable income is going to be available 

to  utilise  the  assets.  The  tax  benefit  of  deferred  tax  assets  not  recognised  is  $16,268,069  (FY2021: 

$10,349,969). Refer to Note 5 for further details. 

Revenue recognition 

In web development and web hosting business operations, management assesses stage of completion of each 

project  and  recognises  revenue  in  the  period  in  which  development  work  is  undertaken.  In  making  its 

judgement, management considered the standard duration of such contracts, stage of progress in contracts 

and commencement date of such contracts. Accordingly, management has deferred recognising some web 

development and web hosting revenue of an estimated value of services to be rendered in the future. 

Key sources of estimation uncertainty 

The  following  are  the  key  assumptions  concerning  the  future  and  other  key  estimation  uncertainty  at  the 

reporting date, that have a significant risk of causing a material adjustment to the carrying amounts of assets 

and liabilities within the next financial year. 

46

44  Adslot 2022 Annual Report   

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Adslot 2022 Annual Report  45 

 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Leasehold improvements 

The cost of improvements to leasehold properties is amortised over the unexpired period of the lease or the 

estimated useful life of the improvement to the Group, whichever is the shorter. 

 Earnings per share 

Basic earnings per share 

Basic earnings per share for continuing operations and total operations attributable to members of the Group 

are determined by dividing net profit after income tax from continuing operations and the net profit attributable 

to members of the Group respectively, excluding any costs of servicing equity other than ordinary shares, by 

the  weighted  average  number  of  ordinary  shares  outstanding  during  the  financial  period.    The  number  of 

shares used in the calculation at any time during the period is based on the physical number of shares issued. 

Diluted earnings per share 

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take 

into account the after income tax effect of interest and other financing costs associated with dilutive potential 

ordinary  shares  and  the  weighted  average  number  of  shares  assumed  to  have  been  issued  for  no 

consideration in relation to dilutive potential ordinary shares. 

Provision is made for the amount of any dividend determined or recommended by the directors on or before 

the end of the financial year but not distributed at reporting date. 

 Dividends 

 Impairment of assets 

Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested 

annually for impairment or more frequently if events or changes in circumstances indicate that they might be 

impaired. Other assets are reviewed for impairment whenever events or changes in circumstances indicate 

that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which 

the  asset’s  carrying  amount  exceeds  its  recoverable  amount.  The  recoverable  amount  is  the  higher  of  an 

asset’s fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are 

grouped  at  the  lowest  levels  for  which  there  are  separately  identifiable  cash  inflows  which  are  largely 

independent of the cash inflows from other assets or groups of assets (cash-generating units). Non-financial 

assets other than goodwill that suffered impairment are reviewed for possible reversal of the impairment at 

each reporting date.  

 Segment reporting 

Officer. 

Operating  segments  are  reported  in  a  manner  consistent  with  the  internal  reporting  provided  to  the  chief 

operating  decision  maker.  The  chief  operating  decision  maker  has  been  identified  as  the  Chief  Executive 

The Company’s global platforms and services form one operating segment. 

 Provisions, contingent assets and contingent liabilities 

Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the 
Group has a present legal or constructive obligation as a result of a past event, it is probable that an outflow 
of economic resources will be required from the Group and amounts can be estimated reliably. The timing or 
amount of the outflow may still be uncertain. 

Restructuring  provisions  are  recognised  only  if  a  detailed  formal  plan  for  the  restructuring  exists  and 
management has either communicated the plan’s main features to those affected or started implementation. 
Provisions are not recognised for future operating losses. 

Provisions are measured at the estimated expenditure required to settle the present obligation, based on the 
most reliable evidence available at the reporting date, including the risks and uncertainties associated with 
the present obligation. Where there are a number of similar obligations, the likelihood that an outflow will be 
required  in  settlement  is  determined  by  considering  the  class  of  obligations  as  a  whole.  Provisions  are 
discounted to their present values, where the time value of money is material. 

Any reimbursement that the Group is virtually certain to collect from a third party with respect to the obligation 
is recognised as a separate asset. However, this asset may not exceed the amount of the related provision. 

No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. 
Such situations are disclosed as contingent liabilities unless the outflow of resources is remote. 

 Critical accounting judgements and key sources of estimation uncertainty 

Critical judgements in applying the entity’s accounting policies 

The following are the critical judgements (apart from those involving estimations, which are dealt with below), 
that management has made in the process of applying the Group’s accounting policies and that have the most 
significant  effect  on  the  amounts  recognised  in  the  financial  statements.  It  is  noted  that  directors  have 
considered the impact of the COVID-19 pandemic on accounting policies, judgements and estimates where 
appropriate. 

Unrecognised deferred tax assets 

As disclosed in Note 5, the Group recognises deferred tax assets relating to temporary differences, capital 
losses or operating losses when it is probable that they will be able to be utilised in future reporting periods. 
Due  to  the  continuing  operating  losses,  the  Directors  have  determined  it  is  not  appropriate  to  recognise 
deferred tax assets until a point in time where it is probable that future taxable income is going to be available 
to  utilise  the  assets.  The  tax  benefit  of  deferred  tax  assets  not  recognised  is  $16,268,069  (FY2021: 
$10,349,969). Refer to Note 5 for further details. 

Revenue recognition 

In web development and web hosting business operations, management assesses stage of completion of each 
project  and  recognises  revenue  in  the  period  in  which  development  work  is  undertaken.  In  making  its 
judgement, management considered the standard duration of such contracts, stage of progress in contracts 
and commencement date of such contracts. Accordingly, management has deferred recognising some web 
development and web hosting revenue of an estimated value of services to be rendered in the future. 

Key sources of estimation uncertainty 

The  following  are  the  key  assumptions  concerning  the  future  and  other  key  estimation  uncertainty  at  the 
reporting date, that have a significant risk of causing a material adjustment to the carrying amounts of assets 
and liabilities within the next financial year. 

44  Adslot 2022 Annual Report   

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47

 
 
 
 
 
 
 
  Segment Information 

The Group examines performance both from a product and geographic perspective and has identified that the 

Group operates in one reporting segment. However, the Group’s Total Revenue and Other Income (Note 3) 

and its non-current assets (other than financial instruments) are divided into the following geographical areas: 

Australia (Domicile) 

EMEA 

The Americas 

Other countries 

Total 

Revenue 

Non-Current Assets 

2022 

$ 

4,872,216 

1,622,029 

492,562 

2,474,990 

9,461,797 

14,392,877 

4,336 

7,760 

- 

14,404,973 

2021 

$ 

Revenue 

5,874,238 

1,424,883 

373,466 

1,950,016 

9,622,603 

Non-Current Assets 

14,471,392 

3,654 

- 

- 

14,475,046 

Revenues  from  external  customers  in  the  Group’s  domicile,  Australia,  as  well  as  other  major  geographical 

areas have been attributed on the basis of the customer’s geographical location.  There is no individual foreign 

country where 10% or more of the Group’s revenue from services rendered could be attributed to.  

Major customers 

revenue from services rendered. 

(FY2021: one).  

The Group provides services to and derives revenue from a number of customers across all the divisions. The 

Group  had  certain  customers  whose  revenue  individually  represented  10%  or  more  of  the  Group’s  total 

For the year to 30 June 2022, one customer accounted for 10% or more of revenue from services rendered 

Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

(x) Critical accounting judgements and key sources of estimation uncertainty (Continued) 

Impairment of goodwill and intangible assets 

Determining whether goodwill and intangible assets are impaired requires an estimation of the fair value less 
costs to sell of the cash-generating units to which goodwill and intangible assets have been allocated. Under 
the market-based approach for fair value less costs to sell calculations, the entity is required to estimate the 
amount obtainable from the sale of an asset or CGU in an arm’s length transaction between knowledgeable, 
willing parties, less the costs of disposal.  

The  Group’s  shares  are  traded  on  the  Australian  Stock  Exchange,  and  in  the  absence  of  a  binding  sale 
agreement, the year-end share price is used to calculate the asset’s market value.   

In the event the share price falls, an impairment of the related intangible assets may result. 

At  30  June  2022  an  assessment  of  impairment  was  performed  and  the  Group  considered  if  there  was  an 
impairment  to  goodwill  and  intangible  assets.  The  impacts  of  COVID-19  on  the  business  was  taken  into 
consideration in the assessment.  

Following a review of the carrying value of its intangible assets and in accordance with relevant accounting 
standards, goodwill and other intangible assets was assessed not to be impaired. 

The  carrying  amount  of  goodwill  and  intangible  assets  at  the  reporting  date  was  $12,167,061  (FY2021: 
$12,694,084). Refer to Note 10 for further details. 

Capitalisation of internally developed software 

Distinguishing  the  research  and  development  phases  of  software  projects  and  determining  whether  the 
recognition  requirements  for  the  capitalisation  of  development  costs  are  met,  requires  judgement.  After 
capitalisation, management monitors whether the recognition requirements continue to be met and whether 
there are any indicators that capitalised costs may be impaired. 

The capitalisation of internally developed software amount for the year was $2,487,327 (FY2021: $2,401,649). 
Refer to Note 10 for further details.   

Share-based payments 

The  calculation  of  the  fair  value  of  options  issued  requires  significant  estimates  to  be  made  in  regards  to 
volatility, along with market and non-vesting conditions. The estimations made are subject to variability that 
may alter the overall fair value determined. The share-based payment expense for the year was  $322,326 
(FY2021: $537,168). 

Research and development tax concessions 

A  receivable  of  $1,223,357  (FY2021:  $1,123,520)  has  been  recognised  in  relation  to  a  research  and 
development tax concession for the 2022 financial year. Refer to Note 8 for further details. The actual claim 
is yet to be submitted with the Australian Tax Office and therefore there remains some uncertainty in regards 
to the quantum of the concession to be received. The financial statements reflect the Directors’ estimate of 
the receivable after taking into account the likelihood of each component of the claim being received. 

New standards and interpretations issued but not effective 

At the date of authorisation of these financial statements, several new, but not yet effective, Standards and 
amendments  to  existing  Standards,  and  Interpretations  have  been  published  by  the  AASB.  None  of  these 
Standards or amendments to existing Standards have been adopted early by the Group.  

Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or 
after the effective date of the pronouncement. New Standards, amendments and Interpretations not adopted 
in the current year have not been disclosed. 

48

46  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  47 

 
 
 
 
 
 
 
 
 
 
 
  Segment Information 

The Group examines performance both from a product and geographic perspective and has identified that the 
Group operates in one reporting segment. However, the Group’s Total Revenue and Other Income (Note 3) 
and its non-current assets (other than financial instruments) are divided into the following geographical areas: 

Australia (Domicile) 
EMEA 
The Americas 
Other countries 

Total 

2022 
$ 

Revenue 
4,872,216 
1,622,029 
492,562 
2,474,990 

9,461,797 

Non-Current Assets 
14,392,877 
4,336 
7,760 
- 

14,404,973 

2021 
$ 

Revenue 
5,874,238 
1,424,883 
373,466 
1,950,016 

9,622,603 

Non-Current Assets 
14,471,392 
- 
3,654 
- 

14,475,046 

Revenues  from  external  customers  in  the  Group’s  domicile,  Australia,  as  well  as  other  major  geographical 
areas have been attributed on the basis of the customer’s geographical location.  There is no individual foreign 
country where 10% or more of the Group’s revenue from services rendered could be attributed to.  

Major customers 

The Group provides services to and derives revenue from a number of customers across all the divisions. The 
Group  had  certain  customers  whose  revenue  individually  represented  10%  or  more  of  the  Group’s  total 
revenue from services rendered. 

For the year to 30 June 2022, one customer accounted for 10% or more of revenue from services rendered 
(FY2021: one).  

Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

(x) Critical accounting judgements and key sources of estimation uncertainty (Continued) 

Impairment of goodwill and intangible assets 

Determining whether goodwill and intangible assets are impaired requires an estimation of the fair value less 

costs to sell of the cash-generating units to which goodwill and intangible assets have been allocated. Under 

the market-based approach for fair value less costs to sell calculations, the entity is required to estimate the 

amount obtainable from the sale of an asset or CGU in an arm’s length transaction between knowledgeable, 

willing parties, less the costs of disposal.  

The  Group’s  shares  are  traded  on  the  Australian  Stock  Exchange,  and  in  the  absence  of  a  binding  sale 

agreement, the year-end share price is used to calculate the asset’s market value.   

In the event the share price falls, an impairment of the related intangible assets may result. 

At  30  June  2022  an  assessment  of  impairment  was  performed  and  the  Group  considered  if  there  was  an 

impairment  to  goodwill  and  intangible  assets.  The  impacts  of  COVID-19  on  the  business  was  taken  into 

consideration in the assessment.  

Following a review of the carrying value of its intangible assets and in accordance with relevant accounting 

standards, goodwill and other intangible assets was assessed not to be impaired. 

The  carrying  amount  of  goodwill  and  intangible  assets  at  the  reporting  date  was  $12,167,061  (FY2021: 

$12,694,084). Refer to Note 10 for further details. 

Capitalisation of internally developed software 

Distinguishing  the  research  and  development  phases  of  software  projects  and  determining  whether  the 

recognition  requirements  for  the  capitalisation  of  development  costs  are  met,  requires  judgement.  After 

capitalisation, management monitors whether the recognition requirements continue to be met and whether 

there are any indicators that capitalised costs may be impaired. 

The capitalisation of internally developed software amount for the year was $2,487,327 (FY2021: $2,401,649). 

Refer to Note 10 for further details.   

Share-based payments 

The  calculation  of  the  fair  value  of  options  issued  requires  significant  estimates  to  be  made  in  regards  to 

volatility, along with market and non-vesting conditions. The estimations made are subject to variability that 

may alter the overall fair value determined. The share-based payment expense for the year was  $322,326 

(FY2021: $537,168). 

Research and development tax concessions 

A  receivable  of  $1,223,357  (FY2021:  $1,123,520)  has  been  recognised  in  relation  to  a  research  and 

development tax concession for the 2022 financial year. Refer to Note 8 for further details. The actual claim 

is yet to be submitted with the Australian Tax Office and therefore there remains some uncertainty in regards 

to the quantum of the concession to be received. The financial statements reflect the Directors’ estimate of 

the receivable after taking into account the likelihood of each component of the claim being received. 

New standards and interpretations issued but not effective 

At the date of authorisation of these financial statements, several new, but not yet effective, Standards and 

amendments  to  existing  Standards,  and  Interpretations  have  been  published  by  the  AASB.  None  of  these 

Standards or amendments to existing Standards have been adopted early by the Group.  

Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or 

after the effective date of the pronouncement. New Standards, amendments and Interpretations not adopted 

in the current year have not been disclosed. 

46  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  47 

Adslot 2022 Annual Report

49

 
 
 
 
 
 
 
 
 
 
 
Grant income 

JobKeeper - Australian Taxation Office 

R&D Tax Incentive – AusIndustry (i) 

Paycheck protection program - US Government (ii) 

Business Support Grant - Victorian Government 

Export Market Development Grants - Austrade 

Short time work allowance - Germany Government 

Total Grant income 

2022 

$ 

292,081 

177,236 

- 

- 

- 

- 

2021 

$ 

949,100 

256,449 

141,260 

20,000 

18,558 

4,089 

469,317 

1,389,456 

(i)  Amounts recognised as revenue in relation to financial year 2022 R&D Tax Incentive.  

(ii)  The Group’s US subsidiary Adslot Inc applied for and received two tranches of Paycheck Protection Program loan 

through HSBC USA. They are  a no fee loan provided by the US Federal Government for businesses impacted by 

COVID-19. The loans were for a two-year period, at 1.00% fixed interest rate and the loan payments deferred for the 

first six months. No collateral or guarantees were required. The full loan amounts are available for forgiveness provided 

the loans were utilised for allowable expenditure.  

The Group applied and received full forgiveness on the first tranche of the loan $141,260 in the 2021 financial year 

and the second tranche $177,236 in the 2022 financial year  

Notes to the Financial Statements (Continued) 

  Revenue and Other Income 

Revenue 

Revenue from Trading Technology 

Revenue from Services  

Total revenue for services rendered  

Interest revenue 

Total revenue from continuing operations 

Other income 

Grant income 

Total other income 

Total revenue and other income 

2022 
$ 

7,281,354 

1,701,727 

8,983,081 

9,399 

8,992,480 

469,317 

469,317 

9,461,797 

2021 
$ 

6,434,298 

1,790,976 

8,225,274 

7,873 

8,233,147 

1,389,456 

1,389,456 

9,622,603 

Revenue derived from the two product lines are described as follows: 

Trading Technology 

Comprises  Adslot  Media,  a  leading  global  media  trading  technology,  and  Symphony,  market-leading 
workflow automation technology, purpose built for digital media agencies. 

Services 

Comprising marketing services that are provided by the Group’s Webfirm division to SME clients and project-
based customisation of Trading Technology. 

The Group’s revenue disaggregated by pattern of revenue recognition is as follows: 

2022 

Services transferred over time  

Services transferred at a point in time 

  2021 

Services transferred over time  

Services transferred at a point in time 

Trading Technology 

Services  

$ 

 7,281,354  

 -    

 7,281,354  

$ 

 1,679,502  

 22,225  

 1,701,727  

Trading Technology 

Services  

$ 

 6,434,298  

 -    

 6,434,298  

$ 

 1,769,023  

 21,953  

 1,790,976  

Total 

$ 

 8,960,856  

 22,225  

 8,983,081  

Total 

$ 

 8,203,321  

 21,953  

 8,225,274  

50

48  Adslot 2022 Annual Report   

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Adslot 2022 Annual Report  49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2022 

$ 

7,281,354 

1,701,727 

8,983,081 

9,399 

8,992,480 

469,317 

469,317 

9,461,797 

2021 

$ 

6,434,298 

1,790,976 

8,225,274 

7,873 

8,233,147 

1,389,456 

1,389,456 

9,622,603 

Grant income 

JobKeeper - Australian Taxation Office 

R&D Tax Incentive – AusIndustry (i) 

Paycheck protection program - US Government (ii) 

Business Support Grant - Victorian Government 

Export Market Development Grants - Austrade 

Short time work allowance - Germany Government 

Total Grant income 

2022 

$ 

- 

292,081 

177,236 

- 

- 

- 

2021 

$ 

949,100 

256,449 

141,260 

20,000 

18,558 

4,089 

469,317 

1,389,456 

(i)  Amounts recognised as revenue in relation to financial year 2022 R&D Tax Incentive.  
(ii)  The Group’s US subsidiary Adslot Inc applied for and received two tranches of Paycheck Protection Program loan 
through HSBC USA. They are  a no fee loan provided by the US Federal Government for businesses impacted by 
COVID-19. The loans were for a two-year period, at 1.00% fixed interest rate and the loan payments deferred for the 
first six months. No collateral or guarantees were required. The full loan amounts are available for forgiveness provided 
the loans were utilised for allowable expenditure.  
The Group applied and received full forgiveness on the first tranche of the loan $141,260 in the 2021 financial year 
and the second tranche $177,236 in the 2022 financial year  

Notes to the Financial Statements (Continued) 

  Revenue and Other Income 

Revenue 

Revenue from Trading Technology 

Revenue from Services  

Total revenue for services rendered  

Interest revenue 

Total revenue from continuing operations 

Other income 

Grant income 

Total other income 

Total revenue and other income 

Trading Technology 

Services 

Services transferred over time  

Services transferred at a point in time 

2022 

  2021 

Services transferred over time  

Services transferred at a point in time 

Revenue derived from the two product lines are described as follows: 

Comprises  Adslot  Media,  a  leading  global  media  trading  technology,  and  Symphony,  market-leading 

workflow automation technology, purpose built for digital media agencies. 

Comprising marketing services that are provided by the Group’s Webfirm division to SME clients and project-

based customisation of Trading Technology. 

The Group’s revenue disaggregated by pattern of revenue recognition is as follows: 

Trading Technology 

Services  

 7,281,354  

$ 

 -    

 7,281,354  

 6,434,298  

$ 

 -    

 6,434,298  

$ 

 1,679,502  

 22,225  

 1,701,727  

$ 

 1,769,023  

 21,953  

 1,790,976  

Trading Technology 

Services  

Total 

$ 

 8,960,856  

 22,225  

 8,983,081  

Total 

$ 

 8,203,321  

 21,953  

 8,225,274  

48  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  49 

Adslot 2022 Annual Report

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2022 

$ 

2021 

$ 

 7,756,399  

 3,405,041  

314,824 

7,629,008 

3,105,558 

490,663 

11,476,264 

11,225,229 

Employee benefits expense 

Total capitalised development wages 

Employee benefits included in share-based payment expense 

Total employee benefits 

Defined contribution superannuation expense included in employee 

836,495 

752,418 

benefit expense 

Capitalised development wages (net of related grants) 

Capitalised development wages included in the R&D grant 

Total capitalised development wages 

2,487,327 

917,714 

3,405,041 

2,401,649 

703,909 

3,105,558 

Notes to the Financial Statements (Continued) 

  Expenses 

2022 
$ 

2021 
$ 

Loss before income tax includes the following specific expenses: 

Loss before income tax includes the following specific expenses: 

Other operating expenses 

Recruitment fees 

Directors' fees 

Marketing costs 

Short term lease - rental premises 

Rent outgoings 

Listing & registrar fees 

Legal fees (i) 

Travel expenses 

Consultancy fees 

Audit and accountancy fees 

Foreign exchange (gain)/loss 

Insurance expenses 

R&D write Off (ii) 

Other expenses 

Total other operating expenses 

Depreciation and amortisation 

Amortisation – Software development costs 

Amortisation – Right of use assets 

Depreciation – Computer & equipment 

Depreciation – Plant & equipment 

Total depreciation and amortisation 

Other charges against assets 

Impairment of trade receivables/(reversal) 

Reversal of provision for R&D Claim for Financial Year 2015/2016 (ii) 

R&D write Off (ii) 

 80,925 

     16,671 

 250,000 

           187,500 

 28,731 

144,069 

88,444 

 84,022 

 200,667 

 124,563 

 399,846 

 257,290 

(68,801) 

200,798 

18,004 

575,840 

2,384,398 

3,014,350 

604,331 

22,459 

1,697 

 31,894 

177,509 

53,749 

 70,574 

        603,149 

22,046 

304,501 

225,805 

200,192 

174,200 

- 

458,949 

2,526,739 

2,892,505 

685,018 

16,663 

2,608 

3,642,837 

3,596,794 

 27,667  

(19,085) 

 (1,527,734) 

 18,004  

- 

- 

(i)  Financial year 2021 includes substantial legal cost in relation to Administrative Appeals Tribunal (AAT) appeal 

(ii) 

process described below on (ii). 
In  December  2019  the  Group  was  advised  by  Innovation  &  Science  Australia  that  the  preliminary  decision 
regarding  ineligible  activities  within  the  FY2016  R&D  claim  was  upheld.  Based  on  these  findings  R&D  Tax 
Incentive Offset for FY2016 was offset against the FY2019 R&D refund of $2.0 million, with the net balance of the 
FY2019 R&D refund paid in April 2020. During FY2020 the Group made a one-off provision of $1,527,734 for the 
part repayment of the FY2016 R&D claim. 
The  Group  appealed  these  findings  and  defended  the  legitimacy  of  its  claim.  A  review  of  the  findings  was 
conducted by the Administrative Appeals Tribunal (AAT).  During FY2022 the Group was successful in overturning 
the AusIndustry decision. As part of the settlement the Group agreed to write off $18,004 of this claim. The balance 
$1,509,730  plus  interest  was  received  in  March  2022.  The  provision  made  in  FY2020  was  reversed  in  full  in 
FY2022. 

52

50  Adslot 2022 Annual Report   

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Adslot 2022 Annual Report  51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Expenses 

Loss before income tax includes the following specific expenses: 

Loss before income tax includes the following specific expenses: 

Employee benefits expense 

Total capitalised development wages 

Employee benefits included in share-based payment expense 

Total employee benefits 

Defined contribution superannuation expense included in employee 
benefit expense 

Capitalised development wages (net of related grants) 

Capitalised development wages included in the R&D grant 

Total capitalised development wages 

2022 
$ 

2021 
$ 

 7,756,399  

 3,405,041  

314,824 

7,629,008 

3,105,558 

490,663 

11,476,264 

11,225,229 

836,495 

752,418 

2,487,327 

917,714 

3,405,041 

2,401,649 

703,909 

3,105,558 

Short term lease - rental premises 

Other operating expenses 

Recruitment fees 

Directors' fees 

Marketing costs 

Rent outgoings 

Listing & registrar fees 

Legal fees (i) 

Travel expenses 

Consultancy fees 

Audit and accountancy fees 

Foreign exchange (gain)/loss 

Insurance expenses 

R&D write Off (ii) 

Other expenses 

Total other operating expenses 

Depreciation and amortisation 

Amortisation – Software development costs 

Amortisation – Right of use assets 

Depreciation – Computer & equipment 

Depreciation – Plant & equipment 

Total depreciation and amortisation 

Other charges against assets 

Impairment of trade receivables/(reversal) 

2022 

$ 

2021 

$ 

 80,925 

     16,671 

 250,000 

           187,500 

 28,731 

144,069 

88,444 

 84,022 

 200,667 

 124,563 

 399,846 

 257,290 

(68,801) 

200,798 

18,004 

575,840 

2,384,398 

        603,149 

 31,894 

177,509 

53,749 

 70,574 

22,046 

304,501 

225,805 

200,192 

174,200 

- 

458,949 

2,526,739 

3,014,350 

2,892,505 

604,331 

22,459 

1,697 

685,018 

16,663 

2,608 

3,642,837 

3,596,794 

 27,667  

(19,085) 

 (1,527,734) 

 18,004  

- 

- 

Reversal of provision for R&D Claim for Financial Year 2015/2016 (ii) 

R&D write Off (ii) 

(i)  Financial year 2021 includes substantial legal cost in relation to Administrative Appeals Tribunal (AAT) appeal 

process described below on (ii). 

(ii) 

In  December  2019  the  Group  was  advised  by  Innovation  &  Science  Australia  that  the  preliminary  decision 

regarding  ineligible  activities  within  the  FY2016  R&D  claim  was  upheld.  Based  on  these  findings  R&D  Tax 

Incentive Offset for FY2016 was offset against the FY2019 R&D refund of $2.0 million, with the net balance of the 

FY2019 R&D refund paid in April 2020. During FY2020 the Group made a one-off provision of $1,527,734 for the 

part repayment of the FY2016 R&D claim. 

The  Group  appealed  these  findings  and  defended  the  legitimacy  of  its  claim.  A  review  of  the  findings  was 

conducted by the Administrative Appeals Tribunal (AAT).  During FY2022 the Group was successful in overturning 

the AusIndustry decision. As part of the settlement the Group agreed to write off $18,004 of this claim. The balance 

$1,509,730  plus  interest  was  received  in  March  2022.  The  provision  made  in  FY2020  was  reversed  in  full  in 

FY2022. 

50  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  51 

Adslot 2022 Annual Report

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Income Tax Expense 

a) Numerical reconciliation of income tax expense to prima facie tax benefit 

Loss before income tax 

Prima facie tax benefit on loss before income tax at 25% (FY2021: 26%) 

Tax effect of: 

Other non-allowable items 

Share-based expensed during year 

Research and development tax concession 

Income tax benefit attributable to entity 

Deferred tax income relating to utilisation of unused tax losses 

Deferred tax assets relating to tax losses not recognised  

Other – adjustments and net foreign exchange differences 

Income tax benefit/(expense) attributable to entity  

2022 
$ 

2021 
$ 

(4,444,670) 

(6,116,869) 

(1,111,168) 

(1,590,386) 

4,206 

80,582 

703,079 

2,912 

139,664 

671,530 

(323,301) 

(776,280) 

- 

5,918,101 

(5,797,532) 

- 

331,766 

280,609 

(202,732) 

(163,905) 

b) Movement in deferred tax balances 

Balance at 
1 July 
2021 
$ 

Recognised 
in Profit & 
Loss 
$ 

Acquired in 
Business 
combination 
$ 

Net 
$ 

Deferred 
tax assets 
$ 

Deferred tax 
liabilities 
$ 

Balance at 30 June 2022 

Trade and other receivables 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

(109,163)  

 172  

 143,377  

(34,386)  

 4,199  

(7)  

(5,514)  

 1,322  

Net tax (assets)/liabilities 

- 

- 

- 

- 

- 

- 

- 

(104,964)  

 165  

 137,863  

- 

- 

- 

 (104,964)  

 165  

 137,863  

(33,064)  

(33,064) 

- 

- 

(33,064) 

33,064 

Trade and other receivables 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

Balance at 
1 July 
2020 
$ 

(115,461) 

182 

151,649 

(36,370) 

 6,298  

(10)  

(8,272)  

1,984  

Net tax (assets)/liabilities 

- 

- 

Balance at 30 June 2021 

Recognised 
in Profit & 
Loss 
$ 

Acquired in 
Business 
combination 
$ 

Net 
$ 

Deferred 
tax assets 
$ 

Deferred tax 
liabilities 
$ 

- 

- 

- 

- 

- 

(109,163)  

 172  

 143,377  

- 

- 

- 

(109,163)  

 172  

 143,377  

(34,386)  

(34,386) 

- 

- 

(34,386) 

34,386 

c)  Deferred tax assets not brought to account 

Deferred tax assets not brought to account, the benefits of which will only be realised  if the conditions for 

deductibility set out on Note 1(k) occur. 

Temporary differences 

Tax Losses: 

Operating losses 

Capital losses 

Potential tax benefit (25% FY2021: 26%) 

2022 

$ 

2021 

$ 

(5,187,566) 

(5,542,747) 

49,965,365 

20,294,479 

65,072,278 

16,268,069 

45,112,061 

238,258 

39,807,571 

10,349,969 

The Group and its wholly owned Australian resident entities have formed a tax-consolidated group and are 

therefore  taxed  as  a  single  entity.  The  head  entity  within  the  tax-consolidated  group  is  Adslot  Ltd.  The 

operating  losses  above  includes  all  estimated  losses  available  to  the  Group  including  from  overseas 

jurisdictions.    

Deferred  tax  liabilities  from  temporary  differences  of  $1,296,892  (FY2021:  $1,441,114)  have  not  been 

recognised as they have been offset with deferred tax assets of the same value.  

After  conducting  an  assessment  of  recoverability  of  some  of  the  Group’s  intercompany  loans  with  non-

Australian  resident  entities,  some  Australian  resident  entities  either  forgave  or  converted  to  equity 

$20,056,221  of  intercompany  loans.  This  resulted  in  an  increase  of  capital  losses  of  the  Australian  tax-

consolidated group by the same amount.   

  Dividends 

The  Group  did  not  declare  any  dividends  in  the  current  year  or  prior  year.    There  are  no  franking  credits 

available to shareholders of the Group. 

  Cash and Cash Equivalents 

Cash at bank and on hand 

Cash held on behalf of Publishers 

2022 

$ 

3,579,592 

2,372,215 

5,951,807 

2021 

$ 

4,933,289 

1,893,564 

6,826,853 

Included in the Cash at Bank is $421,091 (FY2021: $414,988) of funds held on term deposit as guarantee for 

our corporate credit card facilities and for the benefit of landlords under office lease agreements. 

54

52  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Income Tax Expense 

a) Numerical reconciliation of income tax expense to prima facie tax benefit 

Prima facie tax benefit on loss before income tax at 25% (FY2021: 26%) 

Loss before income tax 

Tax effect of: 

Other non-allowable items 

Share-based expensed during year 

Research and development tax concession 

Income tax benefit attributable to entity 

Deferred tax income relating to utilisation of unused tax losses 

Deferred tax assets relating to tax losses not recognised  

Other – adjustments and net foreign exchange differences 

2022 

$ 

2021 

$ 

(4,444,670) 

(6,116,869) 

(1,111,168) 

(1,590,386) 

4,206 

80,582 

703,079 

- 

5,918,101 

(5,797,532) 

2,912 

139,664 

671,530 

- 

331,766 

280,609 

(323,301) 

(776,280) 

Income tax benefit/(expense) attributable to entity  

(202,732) 

(163,905) 

b) Movement in deferred tax balances 

Balance at 

Recognised 

in Profit & 

Acquired in 

Business 

Loss 

combination 

Net 

tax assets 

liabilities 

Deferred 

Deferred tax 

Balance at 30 June 2022 

Trade and other receivables 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

Trade and other receivables 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

1 July 

2021 

$ 

(109,163)  

 172  

 143,377  

(34,386)  

1 July 

2020 

$ 

(115,461) 

182 

151,649 

(36,370) 

$ 

 4,199  

(7)  

(5,514)  

 1,322  

$ 

 6,298  

(10)  

(8,272)  

1,984  

$ 

(104,964)  

 165  

 137,863  

(33,064)  

(33,064) 

 (104,964)  

 165  

 137,863  

$ 

- 

- 

- 

$ 

- 

- 

- 

$ 

- 

$ 

- 

$ 

(109,163)  

 172  

 143,377  

(34,386)  

(34,386) 

(109,163)  

 172  

 143,377  

$ 

- 

- 

- 

- 

- 

$ 

- 

- 

- 

- 

- 

c)  Deferred tax assets not brought to account 

Deferred tax assets not brought to account, the benefits of which will only be realised  if the conditions for 
deductibility set out on Note 1(k) occur. 

Temporary differences 

Tax Losses: 

Operating losses 

Capital losses 

Potential tax benefit (25% FY2021: 26%) 

2022 
$ 

2021 
$ 

(5,187,566) 

(5,542,747) 

49,965,365 

20,294,479 

65,072,278 

16,268,069 

45,112,061 

238,258 

39,807,571 

10,349,969 

The Group and its wholly owned Australian resident entities have formed a tax-consolidated group and are 
therefore  taxed  as  a  single  entity.  The  head  entity  within  the  tax-consolidated  group  is  Adslot  Ltd.  The 
operating  losses  above  includes  all  estimated  losses  available  to  the  Group  including  from  overseas 
jurisdictions.    

Deferred  tax  liabilities  from  temporary  differences  of  $1,296,892  (FY2021:  $1,441,114)  have  not  been 
recognised as they have been offset with deferred tax assets of the same value.  

After  conducting  an  assessment  of  recoverability  of  some  of  the  Group’s  intercompany  loans  with  non-
Australian  resident  entities,  some  Australian  resident  entities  either  forgave  or  converted  to  equity 
$20,056,221  of  intercompany  loans.  This  resulted  in  an  increase  of  capital  losses  of  the  Australian  tax-
consolidated group by the same amount.   

  Dividends 

The  Group  did  not  declare  any  dividends  in  the  current  year  or  prior  year.    There  are  no  franking  credits 
available to shareholders of the Group. 

Net tax (assets)/liabilities 

- 

- 

- 

(33,064) 

33,064 

  Cash and Cash Equivalents 

Balance at 

Recognised 

in Profit & 

Acquired in 

Business 

Loss 

combination 

Net 

tax assets 

liabilities 

Deferred 

Deferred tax 

Balance at 30 June 2021 

Cash at bank and on hand 

Cash held on behalf of Publishers 

2022 
$ 

3,579,592 

2,372,215 

5,951,807 

2021 
$ 

4,933,289 

1,893,564 

6,826,853 

Net tax (assets)/liabilities 

- 

- 

- 

(34,386) 

34,386 

Included in the Cash at Bank is $421,091 (FY2021: $414,988) of funds held on term deposit as guarantee for 
our corporate credit card facilities and for the benefit of landlords under office lease agreements. 

52  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  53 

Adslot 2022 Annual Report

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Trade and Other Receivables 

Current: 

Trade debtors 

Less: Allowance for impairment 

Trade debtors not impaired 

Research and Development grant receivable  

Provision for R&D Claim for Financial Year 2015/2016  

Other receivables 

The average age of the Group’s trade debtors is 44 days (FY2021: 46 days).  

(a)  Ageing of trade debtors not impaired 

0 – 30 days 

31 – 60 days 

61 – 90 days 

Over 91 days 

(b) 

 Movement in the provision for impairment 

Balance at beginning of the year 

Impairment recognised during the year 

Amounts recovered during the year 

Amounts written off as uncollectible 

Balance at the end of the year 

2022 
$ 

3,314,675 

(27,667) 

3,287,008 

1,223,357 

2021 
$ 

2,865,120 

- 

2,865,120 

 2,651,254  

- 

 (1,527,734) 

42,301 

4,552,666 

 52,245  

 4,040,885  

2022 
$ 
 1,418,386  

 1,006,099  

 532,318  

 330,205  

2021 
$ 
 1,419,983  

 746,261  

 360,898  

 337,978  

3,287,008 

2,865,120 

2022 
$ 
- 

27,667 

- 

- 

27,667 

2021 
$ 
19,085 

- 

(19,085) 

- 

- 

In determining the recoverability of a trade receivable, the  Group considers any  recent history of payments 
and  the  status  of  the  projects  to  which  the  debt  relates.  No  payment  terms  have  been  renegotiated.  The 
concentration of credit risk is limited due to the customer base being large and unrelated.  

While  collection  delays  have  been  experienced,  there  has  not  been  an  increase  in  defaults  resulting  from 
COVID-19 disruptions to date.     

Accordingly,  the  directors  believe  that  there  is  no  further  provision  required  in  excess  of  the  allowance  for 
impairment. 

Fair value of receivables 

Fair  value  of  receivables  at  year  end  is  measured  to  be  the  same  as  receivables  net  of  the  allowance  for 
impairment.   

  Property, Plant and Equipment 

Leasehold improvements – at cost 

Less: Accumulated amortisation 

Right of use asset – at cost 

Less: Accumulated depreciation 

Plant and equipment – at cost 

Less: Accumulated depreciation 

Computer equipment – at cost 

Less: Accumulated depreciation 

Total carrying amount of property, plant and equipment 

2021 

7,799 

(7,799) 

$ 

- 

2,511,504 

(745,990) 

1,765,514 

59,383 

(57,151) 

2,232 

447,066 

(433,850) 

13,216 

1,780,962 

2022 

8,168 

(8,168) 

$ 

- 

3,502,228 

(1,350,320) 

2,151,908 

59,475 

(58,857) 

618 

535,314 

(449,928) 

85,386 

2,237,912 

Total 

$ 

1,780,962 

(1,439) 

990,725 

(628,487) 

418 

2,237,912 

Total 

$ 

1,845,736 

1,775,030 

(1,134,838) 

(704,289) 

(677)  

1,780,962 

Reconciliations of the carrying amounts of each class of property, plant and equipment at the beginning and 

end of the current financial year are set out below: 

2022 

2021 

Carrying amount at 1 July 2021 

1,765,514 

                          -  

            95,733  

           95,733 

Additions  

Disposal/write -off 

Lease Modifications 

Depreciation/amortisation expense 

Net foreign exchange differences 

Carrying amount at 30 June 2022 

2,151,908 

Right of Use 

Assets 

Plant and 

Equipment 

Computer 

Equipment 

$ 

-  

- 

- 

990,725 

(604,331) 

1,817,027 

1,766,422 

(1,132,917) 

(685,018) 

$ 

- 

$ 

2,232 

- 

- 

(1,697) 

83 

618 

6,716 

$ 

- 

(1,845) 

(2,608) 

(31) 

2,232 

$ 

13,216 

(1,439) 

- 

(22,459) 

335 

85,386 

$ 

21,993 

8,608 

(76) 

(16,663) 

(646) 

13,216 

Right of Use 

Assets 

Plant and 

Equipment 

Computer 

Equipment 

Carrying amount at 1 July 2020 

Additions  

Disposal/write -off 

Depreciation/amortisation expense 

Net foreign exchange differences 

Carrying amount at 30 June 2021 

1,765,514 

56

54  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Trade and Other Receivables 

Current: 

Trade debtors 

Less: Allowance for impairment 

Trade debtors not impaired 

Research and Development grant receivable  

Other receivables 

The average age of the Group’s trade debtors is 44 days (FY2021: 46 days).  

(a)  Ageing of trade debtors not impaired 

Provision for R&D Claim for Financial Year 2015/2016  

- 

 (1,527,734) 

2022 

$ 

3,314,675 

(27,667) 

3,287,008 

1,223,357 

42,301 

4,552,666 

2021 

$ 

2,865,120 

- 

2,865,120 

 2,651,254  

 52,245  

 4,040,885  

2022 

$ 

 1,418,386  

 1,006,099  

 532,318  

 330,205  

2021 

$ 

 1,419,983  

 746,261  

 360,898  

 337,978  

3,287,008 

2,865,120 

2022 

27,667 

$ 

- 

- 

- 

27,667 

2021 

$ 

19,085 

(19,085) 

- 

- 

- 

0 – 30 days 

31 – 60 days 

61 – 90 days 

Over 91 days 

(b) 

 Movement in the provision for impairment 

Balance at beginning of the year 

Impairment recognised during the year 

Amounts recovered during the year 

Amounts written off as uncollectible 

Balance at the end of the year 

In determining the recoverability of a trade receivable, the  Group considers any  recent history of payments 

and  the  status  of  the  projects  to  which  the  debt  relates.  No  payment  terms  have  been  renegotiated.  The 

concentration of credit risk is limited due to the customer base being large and unrelated.  

While  collection  delays  have  been  experienced,  there  has  not  been  an  increase  in  defaults  resulting  from 

COVID-19 disruptions to date.     

Accordingly,  the  directors  believe  that  there  is  no  further  provision  required  in  excess  of  the  allowance  for 

Fair  value  of  receivables  at  year  end  is  measured  to  be  the  same  as  receivables  net  of  the  allowance  for 

impairment. 

Fair value of receivables 

impairment.   

54  Adslot 2022 Annual Report   

  Property, Plant and Equipment 

Leasehold improvements – at cost 
Less: Accumulated amortisation 

Right of use asset – at cost 
Less: Accumulated depreciation 

Plant and equipment – at cost 
Less: Accumulated depreciation 

Computer equipment – at cost 
Less: Accumulated depreciation 

Total carrying amount of property, plant and equipment 

2022 

$ 

8,168 
(8,168) 
- 

3,502,228 
(1,350,320) 
2,151,908 

59,475 
(58,857) 
618 

535,314 
(449,928) 
85,386 

2,237,912 

2021 

$ 

7,799 
(7,799) 
- 

2,511,504 
(745,990) 
1,765,514 

59,383 
(57,151) 
2,232 

447,066 
(433,850) 
13,216 

1,780,962 

Reconciliations of the carrying amounts of each class of property, plant and equipment at the beginning and 
end of the current financial year are set out below: 

2022 

Carrying amount at 1 July 2021 

Additions  

Disposal/write -off 

Lease Modifications 

Depreciation/amortisation expense 

Net foreign exchange differences 

Carrying amount at 30 June 2022 

2021 

Carrying amount at 1 July 2020 

Additions  

Disposal/write -off 

Depreciation/amortisation expense 

Net foreign exchange differences 

Carrying amount at 30 June 2021 

Right of Use 
Assets 

Plant and 
Equipment 

Computer 
Equipment 

$ 

2,232 

$ 

13,216 

Total 

$ 

1,780,962 

                          -  

            95,733  

           95,733 

- 

- 

(1,697) 

83 

618 

(1,439) 

- 

(22,459) 

335 

85,386 

(1,439) 

990,725 

(628,487) 

418 

2,237,912 

$ 

1,765,514 

-  

- 

990,725 

(604,331) 

- 

2,151,908 

Right of Use 
Assets 

Plant and 
Equipment 

Computer 
Equipment 

$ 

1,817,027 

1,766,422 

(1,132,917) 

(685,018) 

- 

1,765,514 

$ 

6,716 

- 

(1,845) 

(2,608) 

(31) 

2,232 

$ 

21,993 

8,608 

(76) 

(16,663) 

(646) 

13,216 

Total 

$ 

1,845,736 

1,775,030 

(1,134,838) 

(704,289) 

(677)  

1,780,962 

Adslot 2022 Annual Report  55 

Adslot 2022 Annual Report

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Intangible Assets 

Internally 
Developed 
Software 
$ 

Domain 
Name 
$ 

Intellectual 
Property 
$ 

Goodwill 
$ 

Total 
$ 

Year ended 30 June 2022 

Opening net book amount 

 7,493,878  

 38,267  

Additions 

Amortisation  

 2,487,327  

(3,014,350) 

 -    

 -    

-  

 -    

- 

 5,161,939  

 12,694,084  

 -    

 -    

 2,487,327  

(3,014,350) 

Carrying amount at 30 June 2022 

     6,966,855  

         38,267  

                       -  

      5,161,939 

12,167,061 

At 30 June 2022 

Cost 

Accumulated amortisation and 
impairment 

 23,105,922  

 38,267  

 16,191,496  

 15,161,939  

 54,497,624  

(16,139,067)  

 -    

(16,191,496)  

(10,000,000)  

(42,330,563)  

Carrying amount at 30 June 2022 

 6,966,855  

 38,267  

 -    

 5,161,939  

 12,167,061  

Internally 
Developed 
Software 
$ 

Domain 
Name 
$ 

Intellectual 
Property 
$ 

Goodwill 
$ 

Total 
$ 

Year ended 30 June 2021 

Opening net book amount 

Additions 

Amortisation  

7,984,734 

2,401,649 

(2,892,505) 

 38,267  

 -    

 -    

Carrying amount at 30 June 2021 

7,493,878 

 38,267  

- 

 -    

- 

- 

 5,161,939  

  13,184,940 

 -    

 -    

2,401,649 

(2,892,505) 

 5,161,939  

   12,694,084 

At 30 June 2021 

Cost 

Accumulated amortisation and 
impairment 

20,914,713 

 38,267  

 29,045,251  

 15,161,939  

65,160,170 

 (13,420,835) 

 -    

 (29,045,251) 

(10,000,000)    

(52,466,086) 

Carrying amount at 30 June 2021 

7,493,878 

 38,267  

 -    

 5,161,939  

12,694,084 

Internally Developed Software 

Internally developed software represents a number of software platforms developed within the Group.  The 

following table shows the portion of platform development costs that are capitalised for the current financial 

Capitalised Wages 

R&D grants offsetting 

Net Capitalised 

capitalised wages 

The following table shows the portion of platform development costs that are capitalised for the prior financial 

Capitalised Wages 

R&D grants offsetting 

Net Capitalised 

capitalised wages 

$ 

 1,566,191  

 1,838,850  

 3,405,041  

$ 

 1,475,629  

 1,629,929  

 3,105,558  

$ 

 (323,027) 

 (594,687) 

 (917,714) 

$ 

 (313,402) 

 (390,507) 

 (703,909) 

Wages 

$ 

1,243,164 

  1,244,163 

2,487,327 

Wages 

$ 

 1,162,227  

 1,239,422  

 2,401,649  

year, 2022: 

Platform 

  Adslot  

  Symphony 

year, 2021: 

Platform 

  Adslot  

  Symphony 

The Directors have assessed the accounting useful life of these internally developed software systems, for 

accounting purposes, to be five years. This assessment has given regard to the expected financial benefits of 

the technology.  

Domain names 

Intellectual property 

amortised asset.  

Domain names opening carrying value  of $38,267 (FY2021: $38,267) relates to the various domain names 

held by Webfirm and Adslot. The Directors have assessed that this intellectual property has an indefinite useful 

life on the basis that the Directors do not believe that there is a foreseeable limit on the period over which this 

asset is expected to generate cash inflows for the entity.  

Adslot Technologies Pty Ltd holds copyright and patent licences in respect of Combinatorial Auction Platform 

Technology.  At  30  June  2021,  the  fair  value  attributable  to  the  intellectual  property  was  $5,932,006  and 

accumulated  amortisation  was  $5,932,006.  During  the  year  Directors  decided  to  derecognise  this  fully 

QDC IP Technology (“QDC”) is creative ad building and video advertising technology. At 30 June 2021, the 

fair  value  attributable  to  the  intellectual  property  was  $6,466,517  and  accumulated  amortisation  was 

$6,466,517. During the year Directors decided to derecognise this fully amortised asset. 

The Symphony platform technology was acquired as part of the Facilitate Digital Holdings Limited acquisition.  

The  fair  value  attributable  to  the  Symphony  technology  platform  intellectual  property  was  $16,191,496 

(FY2021: $16,191,496).  Accumulated amortisation of this asset at 30 June 2022 was $16,191,496 (FY2021: 

$16,191,496). This asset has been fully amortised. 

The Facilitate for Agencies (“FFA”) platform technology was acquired as part of the Facilitate Digital Holdings 

Limited acquisition. At 30 June 2021, the fair value attributable to the intellectual property was $455,231 and 

accumulated amortisation was $455,231. During the year Directors decided to derecognise this fully amortised 

The Directors have assessed the accounting useful life of all of the above technologies for accounting purposes 

to be five years.  This assessment has given regard to the expected financial benefits of the technologies to 

be  potentially  well  beyond  a  five  year  period,  together  with  the  risk  that  competitors  could  replicate  these 

asset.  

technologies.  

58

56  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Intangible Assets 

Internally 

Developed 

Software 

$ 

Domain 

Name 

$ 

Intellectual 

Property 

$ 

Goodwill 

$ 

Total 

$ 

Year ended 30 June 2022 

Opening net book amount 

 7,493,878  

 38,267  

 5,161,939  

 12,694,084  

Additions 

Amortisation  

 2,487,327  

(3,014,350) 

 -    

 -    

 -    

 -    

 2,487,327  

(3,014,350) 

-  

 -    

- 

Carrying amount at 30 June 2022 

     6,966,855  

         38,267  

                       -  

      5,161,939 

12,167,061 

At 30 June 2022 

Cost 

Accumulated amortisation and 

impairment 

 23,105,922  

 38,267  

 16,191,496  

 15,161,939  

 54,497,624  

(16,139,067)  

 -    

(16,191,496)  

(10,000,000)  

(42,330,563)  

Carrying amount at 30 June 2022 

 6,966,855  

 38,267  

 -    

 5,161,939  

 12,167,061  

Internally 

Developed 

Software 

$ 

Domain 

Name 

$ 

Intellectual 

Property 

Goodwill 

$ 

Total 

$ 

7,984,734 

2,401,649 

(2,892,505) 

 38,267  

 -    

 -    

 5,161,939  

  13,184,940 

 -    

 -    

2,401,649 

(2,892,505) 

$ 

- 

- 

- 

 -    

Carrying amount at 30 June 2021 

7,493,878 

 38,267  

 5,161,939  

   12,694,084 

Year ended 30 June 2021 

Opening net book amount 

Additions 

Amortisation  

At 30 June 2021 

Cost 

Accumulated amortisation and 

impairment 

20,914,713 

 38,267  

 29,045,251  

 15,161,939  

65,160,170 

 (13,420,835) 

 -    

 (29,045,251) 

(10,000,000)    

(52,466,086) 

Carrying amount at 30 June 2021 

7,493,878 

 38,267  

 -    

 5,161,939  

12,694,084 

Internally Developed Software 

Internally developed software represents a number of software platforms developed within the Group.  The 
following table shows the portion of platform development costs that are capitalised for the current financial 
year, 2022: 

Platform 

  Adslot  

  Symphony 

Capitalised Wages 

R&D grants offsetting 
capitalised wages 

Net Capitalised 
Wages 

$ 

 1,566,191  

 1,838,850  

 3,405,041  

$ 

 (323,027) 

 (594,687) 

 (917,714) 

$ 

1,243,164 

  1,244,163 

2,487,327 

The following table shows the portion of platform development costs that are capitalised for the prior financial 
year, 2021: 

Platform 

  Adslot  

  Symphony 

Capitalised Wages 

R&D grants offsetting 
capitalised wages 

Net Capitalised 
Wages 

$ 

 1,475,629  

 1,629,929  

 3,105,558  

$ 

 (313,402) 

 (390,507) 

 (703,909) 

$ 

 1,162,227  

 1,239,422  

 2,401,649  

The Directors have assessed the accounting useful life of these internally developed software systems, for 
accounting purposes, to be five years. This assessment has given regard to the expected financial benefits of 
the technology.  

Domain names 

Domain names opening carrying value  of $38,267 (FY2021: $38,267) relates to the various domain names 
held by Webfirm and Adslot. The Directors have assessed that this intellectual property has an indefinite useful 
life on the basis that the Directors do not believe that there is a foreseeable limit on the period over which this 
asset is expected to generate cash inflows for the entity.  

Intellectual property 

Adslot Technologies Pty Ltd holds copyright and patent licences in respect of Combinatorial Auction Platform 
Technology.  At  30  June  2021,  the  fair  value  attributable  to  the  intellectual  property  was  $5,932,006  and 
accumulated  amortisation  was  $5,932,006.  During  the  year  Directors  decided  to  derecognise  this  fully 
amortised asset.  

QDC IP Technology (“QDC”) is creative ad building and video advertising technology. At 30 June 2021, the 
fair  value  attributable  to  the  intellectual  property  was  $6,466,517  and  accumulated  amortisation  was 
$6,466,517. During the year Directors decided to derecognise this fully amortised asset. 

The Symphony platform technology was acquired as part of the Facilitate Digital Holdings Limited acquisition.  
The  fair  value  attributable  to  the  Symphony  technology  platform  intellectual  property  was  $16,191,496 
(FY2021: $16,191,496).  Accumulated amortisation of this asset at 30 June 2022 was $16,191,496 (FY2021: 
$16,191,496). This asset has been fully amortised. 

The Facilitate for Agencies (“FFA”) platform technology was acquired as part of the Facilitate Digital Holdings 
Limited acquisition. At 30 June 2021, the fair value attributable to the intellectual property was $455,231 and 
accumulated amortisation was $455,231. During the year Directors decided to derecognise this fully amortised 
asset.  

The Directors have assessed the accounting useful life of all of the above technologies for accounting purposes 
to be five years.  This assessment has given regard to the expected financial benefits of the technologies to 
be  potentially  well  beyond  a  five  year  period,  together  with  the  risk  that  competitors  could  replicate  these 
technologies.  

56  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  57 

Adslot 2022 Annual Report

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

10. 

Intangible Assets (Continued) 

Goodwill 

The  Goodwill  balance  relating  to  the  acquisition  of  Facilitate  has  a  carrying  value  of  $5,161,939  (FY2021: 
$5,161,939) and has not been impaired during the year. 

(a) Cash Generating Units (CGUs) 

For the purpose of impairment testing, goodwill has been allocated to  a group of CGUs that is expected to 
benefit from the acquisition. A summary of the carrying amount of goodwill and intangible assets with indefinite 
useful lives is detailed below: 

CGU 
Combined CGU 

2022 

2021 

Intangible assets 
with indefinite 
useful lives 
$ 
- 

Goodwill 
$ 
5,161,939 

Goodwill 
$ 
5,161,939 

Intangible assets 
with indefinite 
useful lives 
$ 
- 

(b) Impairment testing and key assumptions 

The Group tests whether goodwill and other intangible assets have suffered any impairment in accordance 
with the Group’s accounting policies. In addition, directors have considered the impact on accounting policies, 
judgements and estimates in light of the ongoing COVID-19 pandemic. 

The  recoverable  amounts  of  assets  and  CGU  have  been  determined  using  a  fair  value  less  costs  to  sell 
approach. The directors’ determination of fair value using a market-based approach is the market capitalisation 
of the Group, less the value attributed to business units that are not part of the CGU attributed to goodwill, less 
other net assets. 

The directors have assessed the fair value having regard to a market-based approach and have determined 
the goodwill is not impaired.  

The most significant judgements and key assumptions pertaining to the calculation are: 

the Group’s share price (ASX: ADS) as at 30 June 2022 ($0.012); 

• 
•  a 4x valuation multiple on EBITDA with a minimum of $100,000 to estimate the value of the business unit 

• 

(Webfirm) that is not part of the group of CGUs attributed to goodwill; and 
costs  to  sell  including  a  transaction  fee  (3.5%  of  total  value)  plus  estimate  of  legal,  account  and  other 
consultant costs ($0.25 million). 

The Group’s directors appointed an independent expert to review the approach adopted by management in 
assessing the carrying value of the intangible assets of the Group as at 30 June 2018. The review supported 
the selection of methodology and the assessment of the value of the Group under the primary quoted security 
price approach. The director’s determined the same methodology be adopted for the tests at 30 June 2022. 

(c) Sensitivity analysis 

The  Group’s share price forms the basis of the  market-based approach.  A  material adverse change  in the 
Group’s share price would likely result in the carrying amount exceeding the recoverable amount.  

straight-line basis.  

Sensitivity Analysis has been performed using the July 2022 low price of $0.011, a recalculation of the Costs 
to Sell and all other elements of the 30 June calculation remaining equal.  The result also shows a surplus fair 
value  over  carrying  value  of  the  intangible  assets  at  a  share  price  of  $0.011,  albeit  with  less  headroom. 
Calculations show that only when the share price falls below $0.008, and all other variables remain constant, 
does a deficit occur. 

There are no other material sensitivities involved in the directors’ determination of fair value using a market-
based approach.  

  Trade and Other Payables 

Trade creditors 

Publisher creditors (i) 

Accrued expenses 

Other creditors 

(i)  Refer to Note 1(p) for further information on publisher creditors. 

  Other Liabilities 

Current: Contract liabilities (i) 

Current: Short term loan  

  Lease Liabilities 

Current: Lease liability 

Non-current: Lease liability 

2022 

$ 

238,706 

344,296 

6,483 

2021 

$ 

484,416 

543,249 

148,932 

4,096,526 

3,339,459 

4,686,011 

4,516,056 

2022 

370,979 

$ 

- 

370,979 

2021 

$ 

469,167 

171,974 

641,141 

2022 

$ 

495,488 

1,659,944 

2,155,432 

2021 

$ 

594,101 

1,161,470 

1,755,571 

(i)  Contract liabilities relates to website development and hosting invoices that are rendered based on full contract terms 

at the contracts’ inception, however performed over stages which straddle the reporting date, licence fees billed in 

advance and advertising campaigns that have been purchased but whose delivery will occur after the reporting date. 

During the financial year 2022, $343,279 of the contract liabilities at the start of the year of $469,167 was recognised 

as revenue. 

The leases for the office premises in Sydney and Melbourne are classified as leases under AASB 16. During the year 

$990,725 was recognised as lease modifications in relation to the extension of the existing office lease for Melbourne.  

Lease payments not recognised as a liability 

The Group has elected not to recognise a lease liability for short term leases (leases of expected term of 12 

months  or  less)  or  for  leases  of  low  value  assets.  Payments  made  under  such  leases  are  expensed  on  a 

At 30 June 2022 short term and low value leases that were not recognised as a liability represented a total 

commitment of $130,748 (FY2021: $38,655) for the Group. 

60

58  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

10. 

Intangible Assets (Continued) 

Goodwill 

The  Goodwill  balance  relating  to  the  acquisition  of  Facilitate  has  a  carrying  value  of  $5,161,939  (FY2021: 

$5,161,939) and has not been impaired during the year. 

(a) Cash Generating Units (CGUs) 

For the purpose of impairment testing, goodwill has been allocated to  a group of CGUs that is expected to 

benefit from the acquisition. A summary of the carrying amount of goodwill and intangible assets with indefinite 

useful lives is detailed below: 

CGU 

Combined CGU 

2022 

2021 

Intangible assets 

with indefinite 

useful lives 

$ 

- 

Goodwill 

$ 

5,161,939 

Intangible assets 

with indefinite 

useful lives 

$ 

- 

Goodwill 

$ 

5,161,939 

(b) Impairment testing and key assumptions 

The Group tests whether goodwill and other intangible assets have suffered any impairment in accordance 

with the Group’s accounting policies. In addition, directors have considered the impact on accounting policies, 

judgements and estimates in light of the ongoing COVID-19 pandemic. 

The  recoverable  amounts  of  assets  and  CGU  have  been  determined  using  a  fair  value  less  costs  to  sell 

approach. The directors’ determination of fair value using a market-based approach is the market capitalisation 

of the Group, less the value attributed to business units that are not part of the CGU attributed to goodwill, less 

other net assets. 

the goodwill is not impaired.  

The directors have assessed the fair value having regard to a market-based approach and have determined 

The most significant judgements and key assumptions pertaining to the calculation are: 

• 

• 

the Group’s share price (ASX: ADS) as at 30 June 2022 ($0.012); 

•  a 4x valuation multiple on EBITDA with a minimum of $100,000 to estimate the value of the business unit 

(Webfirm) that is not part of the group of CGUs attributed to goodwill; and 

costs  to  sell  including  a  transaction  fee  (3.5%  of  total  value)  plus  estimate  of  legal,  account  and  other 

consultant costs ($0.25 million). 

The Group’s directors appointed an independent expert to review the approach adopted by management in 

assessing the carrying value of the intangible assets of the Group as at 30 June 2018. The review supported 

the selection of methodology and the assessment of the value of the Group under the primary quoted security 

price approach. The director’s determined the same methodology be adopted for the tests at 30 June 2022. 

(c) Sensitivity analysis 

The Group’s share price forms the basis of the  market-based approach.  A  material adverse change  in the 

Group’s share price would likely result in the carrying amount exceeding the recoverable amount.  

Sensitivity Analysis has been performed using the July 2022 low price of $0.011, a recalculation of the Costs 

to Sell and all other elements of the 30 June calculation remaining equal.  The result also shows a surplus fair 

value  over  carrying  value  of  the  intangible  assets  at  a  share  price  of  $0.011,  albeit  with  less  headroom. 

Calculations show that only when the share price falls below $0.008, and all other variables remain constant, 

There are no other material sensitivities involved in the directors’ determination of fair value using a market-

does a deficit occur. 

based approach.  

58  Adslot 2022 Annual Report   

  Trade and Other Payables 

Trade creditors 

Publisher creditors (i) 

Accrued expenses 

Other creditors 

(i)  Refer to Note 1(p) for further information on publisher creditors. 

  Other Liabilities 

Current: Contract liabilities (i) 

Current: Short term loan  

2022 
$ 
238,706 

2021 
$ 
484,416 

4,096,526 

3,339,459 

344,296 

6,483 

543,249 

148,932 

4,686,011 

4,516,056 

2022 
$ 
370,979 

- 

370,979 

2021 
$ 
469,167 

171,974 

641,141 

(i)  Contract liabilities relates to website development and hosting invoices that are rendered based on full contract terms 
at the contracts’ inception, however performed over stages which straddle the reporting date, licence fees billed in 
advance and advertising campaigns that have been purchased but whose delivery will occur after the reporting date. 
During the financial year 2022, $343,279 of the contract liabilities at the start of the year of $469,167 was recognised 
as revenue. 

  Lease Liabilities 

Current: Lease liability 

Non-current: Lease liability 

2022 
$ 
495,488 

1,659,944 

2,155,432 

2021 
$ 
594,101 

1,161,470 

1,755,571 

The leases for the office premises in Sydney and Melbourne are classified as leases under AASB 16. During the year 
$990,725 was recognised as lease modifications in relation to the extension of the existing office lease for Melbourne.  

Lease payments not recognised as a liability 

The Group has elected not to recognise a lease liability for short term leases (leases of expected term of 12 
months  or  less)  or  for  leases  of  low  value  assets.  Payments  made  under  such  leases  are  expensed  on  a 
straight-line basis.  

At 30 June 2022 short term and low value leases that were not recognised as a liability represented a total 
commitment of $130,748 (FY2021: $38,655) for the Group. 

Adslot 2022 Annual Report  59 

Adslot 2022 Annual Report

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Provisions 

Current: Employee benefits 

Non-current: Employee benefits 

Non-current: Provision for make good costs (i) 

2022 
$ 

670,717 

544,303 

138,930 

683,233 

2021 
$ 

720,720 

564,544 

118,938 

683,482 

(i)  present value of estimated make good costs for lease liabilities classified as leases under AASB 16. 

  Contributed equity 

Ordinary Shares – Fully Paid  

2,204,348,381 

1,981,875,995 

159,242,345 

155,607,845 

2022 
Number 

2021 
Number 

2022 
$ 

2021 
$ 

Ordinary shares participate in dividends and the proceeds on winding up of the parent entity in proportion to 
the numbers of shares. 

At the shareholders meeting each ordinary share is entitled to one vote when a poll is called. Adslot conducts 
a poll for resolutions at annual general meetings (since 2019). 

Movements in Paid-Up Capital 

Date 

Details 

01-Jul-20 

Balance (including Treasury shares) 

17-Dec-20 

Share Placement 

02-Feb-21 

Share Placement 

30-Jun-21 

Less: Treasury shares 

30-Jun-21 

Balance 

01-Jul-21 

Balance (including Treasury shares) 

20-Apr-22 

Share Placement 

10-May-22 

Rights Issue 

30-Jun-22 

Less: Treasury shares 

30-Jun-22 

Balance 

Number of 
shares 
Number 

1,844,006,269 

126,689,656 

11,310,345 

1,982,006,270 

(130,275) 

1,981,875,995 

1,982,006,270 

105,882,353 

116,590,033 

2,204,478,656 

(130,275) 

2,204,348,381 

Issue  
price 
$ 

Capital 
raising costs 
$ 

Value 

$ 

(3,342,619) 

151,878,828 

$0.029 

$0.029 

 (241,434) 

 (19,082) 

 3,432,566  

 308,918  

 (3,603,135) 

 155,620,312  

-  

(12,467) 

(3,603,135) 

 155,607,845 

 (3,603,135) 

 155,620,312  

$0.017 

$0.017 

  (39,008) 

(108,523) 

  1,760,992 

1,873,508 

  (3,750,666) 

159,254,812 

-  

(12,467) 

(3,750,666) 

 159,242,345 

Treasury Shares 

Treasury shares are shares in Adslot Ltd that are held by the Adslot Employee Share Trust, which administered 

the Adslot Employee Share Ownership Plan (ESOP). This Trust has been consolidated in accordance with 

Note  1(d).    Shares  held  by  the  Trust  on  behalf  of  eligible  employees  are  shown  as  treasury  shares  in  the 

financial  statements.  The  Employee  Share  Ownership  Plan  (ESOP)  has  now  been  discontinued  and  the 

balance shares held by the Trust is an excess balance.  

Treasury Shares movements during the financial year are summarised below: 

Issue Type 

Issue or 

Acquisition 

Date 

Employee ESOP 

01/05/15 

Issue 

Price 

$ 

0.090 

Balance at 

beginning of 

the year 

(Number) 

Issued 

during the 

year 

(Number) 

Transfers 

during the 

year 

(Number) 

130,275 

130,275 

- 

- 

- 

- 

Balance at 

end of the 

year 

(Number) 

130,275 

130,275 

Options movements during the financial year are summarised below: 

Issue Type 

Expiry Date 

Exercise 

Lapsed/Forfeited 

Price 

$ 

Balance at 

beginning of 

the year 

(Number) 

Issued  

during  

the year 

(Number) 

Exercised 

during  

the year 

(Number) 

Balance at 

 end of  

the year 

(Number) 

Ordinary options 

04/10/2021 

 0.073  

 3,000,000  

Ordinary options 

25/11/2021 

 0.060  

 5,600,000  

Ordinary options 

25/02/2022 

 0.035  

 23,500,000  

Ordinary options 

15/05/2022 

 0.034  

 11,400,000  

Ordinary options 

27/05/2022 

 0.036  

 4,000,000  

Ordinary options 

30/01/2023 

0.060 

 5,050,000  

Ordinary options 

02/09/2023 

        0.041  

 11,150,000  

Ordinary options 

12/12/2023 

0.045  

 4,000,000  

Ordinary options 

15/12/2022 

      0.044  

 8,000,000  

Ordinary options 

29/01/2024 

        0.032  

 8,000,000  

- 

 -  

 -  

 -  

-  

- 

-  

-  

-  

-  

-  

-  

-  

during  

the year  

(Number) 

 (3,000,000)  

 (5,600,000)  

 (23,500,000)  

 (11,400,000)  

 (4,000,000)  

(2,050,000) 

(4,000,000) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

-  

-  

-  

-  

-  

-  

 5,050,000  

9,100,000 

 8,000,000  

 8,000,000  

18,000,000  

2,500,000  

9,500,000 

6,250,000 

6,000,000 

2,500,000 

38,800,000 

132,700,000 

Ordinary options 

12/07/2024 

     0.028  

23,375,000  

(4,375,000) 

-    

19,000,000  

Ordinary options 

06/08/2024 

0.034  

18,000,000  

Ordinary options 

16/12/2024 

  0.043  

2,500,000  

Ordinary options 

29/07/2025 

Ordinary options 

29/07/2025 

Ordinary options 

08/08/2025 

Ordinary options 

11/10/2025 

0.041 

0.041 

0.028 

0.040 

0.018 

- 

- 

- 

- 

9,500,000 

6,250,000 

6,000,000 

2,500,000 

Ordinary options 

15/06/2026 

-  

 38,800,000   

127,575,000 

 63,050,000 

(57,925,000) 

62

60  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Provisions 

Current: Employee benefits 

Non-current: Employee benefits 

Non-current: Provision for make good costs (i) 

2022 

$ 

670,717 

544,303 

138,930 

683,233 

2021 

$ 

720,720 

564,544 

118,938 

683,482 

(i)  present value of estimated make good costs for lease liabilities classified as leases under AASB 16. 

  Contributed equity 

Ordinary Shares – Fully Paid  

2,204,348,381 

1,981,875,995 

159,242,345 

155,607,845 

2022 

Number 

2021 

Number 

2022 

$ 

2021 

$ 

Treasury Shares 

Treasury shares are shares in Adslot Ltd that are held by the Adslot Employee Share Trust, which administered 
the Adslot Employee Share Ownership Plan (ESOP). This Trust has been consolidated in accordance with 
Note  1(d).    Shares  held  by  the  Trust  on  behalf  of  eligible  employees  are  shown  as  treasury  shares  in  the 
financial  statements.  The  Employee  Share  Ownership  Plan  (ESOP)  has  now  been  discontinued  and  the 
balance shares held by the Trust is an excess balance.  

Treasury Shares movements during the financial year are summarised below: 

Issue Type 

Issue or 
Acquisition 
Date 

Employee ESOP 

01/05/15 

Issue 
Price 

$ 

0.090 

Balance at 
beginning of 
the year 
(Number) 

Issued 
during the 
year 
(Number) 

Transfers 
during the 
year 
(Number) 

130,275 

130,275 

- 

- 

- 

- 

Balance at 
end of the 
year 
(Number) 

130,275 

130,275 

Ordinary shares participate in dividends and the proceeds on winding up of the parent entity in proportion to 

the numbers of shares. 

Options movements during the financial year are summarised below: 

At the shareholders meeting each ordinary share is entitled to one vote when a poll is called. Adslot conducts 

Issue Type 

Expiry Date 

a poll for resolutions at annual general meetings (since 2019). 

Exercise 
Price 

$ 

Balance at 
beginning of 
the year 
(Number) 

Issued  
during  
the year 
(Number) 

Lapsed/Forfeited 
during  
the year  
(Number) 

Exercised 
during  
the year 
(Number) 

Balance at 
 end of  
the year 
(Number) 

Movements in Paid-Up Capital 

Date 

Details 

01-Jul-20 

Balance (including Treasury shares) 

17-Dec-20 

Share Placement 

02-Feb-21 

Share Placement 

30-Jun-21 

Less: Treasury shares 

30-Jun-21 

Balance 

01-Jul-21 

Balance (including Treasury shares) 

20-Apr-22 

Share Placement 

10-May-22 

Rights Issue 

30-Jun-22 

Less: Treasury shares 

30-Jun-22 

Balance 

Number of 

shares 

Number 

1,844,006,269 

126,689,656 

11,310,345 

1,982,006,270 

(130,275) 

1,981,875,995 

1,982,006,270 

105,882,353 

116,590,033 

2,204,478,656 

(130,275) 

2,204,348,381 

Issue  

price 

Capital 

raising costs 

$ 

$ 

Value 

$ 

(3,342,619) 

151,878,828 

$0.029 

$0.029 

 (241,434) 

 (19,082) 

 3,432,566  

 308,918  

 (3,603,135) 

 155,620,312  

-  

(12,467) 

(3,603,135) 

 155,607,845 

 (3,603,135) 

 155,620,312  

$0.017 

$0.017 

  (39,008) 

(108,523) 

  1,760,992 

1,873,508 

  (3,750,666) 

159,254,812 

-  

(12,467) 

(3,750,666) 

 159,242,345 

Ordinary options 

04/10/2021 

 0.073  

 3,000,000  

Ordinary options 

25/11/2021 

 0.060  

 5,600,000  

Ordinary options 

25/02/2022 

 0.035  

 23,500,000  

Ordinary options 

15/05/2022 

 0.034  

 11,400,000  

Ordinary options 

27/05/2022 

 0.036  

 4,000,000  

Ordinary options 

30/01/2023 

0.060 

 5,050,000  

Ordinary options 

02/09/2023 

        0.041  

 11,150,000  

Ordinary options 

12/12/2023 

0.045  

 4,000,000  

Ordinary options 

15/12/2022 

      0.044  

 8,000,000  

Ordinary options 

29/01/2024 

        0.032  

 8,000,000  

Ordinary options 

12/07/2024 

     0.028  

23,375,000  

Ordinary options 

06/08/2024 

0.034  

18,000,000  

Ordinary options 

16/12/2024 

  0.043  

2,500,000  

- 

 -  

 -  

 -  

-  

- 

-  

-  

-  

-  

-  

-  

-  

Ordinary options 

29/07/2025 

Ordinary options 

29/07/2025 

Ordinary options 

08/08/2025 

Ordinary options 

11/10/2025 

Ordinary options 

15/06/2026 

0.041 

0.041 

0.028 

0.040 

0.018 

- 

- 

- 

- 

9,500,000 

6,250,000 

6,000,000 

2,500,000 

-  

 38,800,000   

 (3,000,000)  

 (5,600,000)  

 (23,500,000)  

 (11,400,000)  

 (4,000,000)  

- 

(2,050,000) 

(4,000,000) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

-  

-  

-  

-  

-  

 5,050,000  

9,100,000 

-  

 8,000,000  

 8,000,000  

(4,375,000) 

-    

19,000,000  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

18,000,000  

2,500,000  

9,500,000 

6,250,000 

6,000,000 

2,500,000 

38,800,000 

132,700,000 

127,575,000 

 63,050,000 

(57,925,000) 

60  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  61 

Adslot 2022 Annual Report

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Reserves 

Reserves 

Share–based payments reserve 

Foreign currency translation reserve 

Share–based payments reserve 

Opening balance 

Reclassification of vested options lapsed or expired to accumulated losses 

Share-based payment expense - employees 

Share-based payment expense – third party 

Share-based payment expenses - directors 

Closing balance 

Foreign currency translation reserve 

Opening balance 

Movement on currency translation 

Closing balance 

Note 

21 

21 

21 

2022 
$ 

909,047 

294,800 

2021 
$ 

1,230,787 

242,472 

1,203,847 

1,473,259 

1,230,787 

(644,066) 

176,736 

82,886 

62,704 

693,619 

- 

439,196 

51,467 

46,505 

909,047 

1,230,787 

242,472 

52,328 

294,800 

245,855 

(3,383) 

242,472 

The Share-based payments reserve is used to record the value of options accounted for in accordance with 
AASB 2: Share-Based Payments. 

The foreign currency translation reserve is used to record the value of aggregate movements in the translation 
of foreign currency in accordance with AASB 121: The Effects of Changes in Foreign Exchange Rates.  

64

62  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

2022 

Cents 

2021 

Cents 

2022 

$ 

2021 

$ 

2022 

Number 

2021 

Number 

  Earnings Per Share 

(a) 

Basic earnings per share 

(b)  Diluted earnings per share 

Loss attributable to the ordinary equity holders of the Group 

(0.23) 

(0.33) 

Loss attributable to the ordinary equity holders of the Group 

(0.23) 

(0.33) 

(c) 

Reconciliation of earnings used on calculating earnings per share (i) 

Loss from continuing operations attributable to the members of the Group used on 

(4,647,402) 

(6,280,774) 

calculating basic and diluted earnings per share 

(d)  Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of basic EPS  

2,019,372,464 

1,916,523,704 

    (e)  Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of diluted 

2,019,372,464 

1,916,523,704 

EPS  

(i)  During FY2022 and FY2021 there were no discontinued operations or values attributable to minority interests.  

Weighted average number of rights and options that could potentially dilute basic 

earnings per share in the future, but are not included in the calculation of diluted 

EPS because they are anti-dilutive for the period presented. 

122,694,726 

125,438,425 

2022 

Number 

2021 

Number 

  Contingencies  

No contingent assets and liabilities are noted. 

  Remuneration of auditors 

During the year the following fees were paid/payable to the auditor of the Group: 

Audit services 

Audit and review of financial reports  

of the Group: 

Other services 

During the year the following fees were paid/payable to a related entity of the auditor 

Taxation compliance, GroupM compliance audit and taxation advice (JobKeeper 

157,807 

112,085 

grant, R&D Claim advise and transfer pricing)  

2022 

$ 

2021 

$ 

131,150 

122,500 

288,957 

234,585 

Adslot 2022 Annual Report  63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Reserves 

Reserves 

Share–based payments reserve 

Foreign currency translation reserve 

Share–based payments reserve 

Opening balance 

Share-based payment expense - employees 

Share-based payment expense – third party 

Share-based payment expenses - directors 

Closing balance 

Foreign currency translation reserve 

Opening balance 

Movement on currency translation 

Closing balance 

Note 

21 

21 

21 

2022 

$ 

909,047 

294,800 

2021 

$ 

1,230,787 

242,472 

1,203,847 

1,473,259 

909,047 

1,230,787 

1,230,787 

(644,066) 

176,736 

82,886 

62,704 

242,472 

52,328 

294,800 

693,619 

- 

439,196 

51,467 

46,505 

245,855 

(3,383) 

242,472 

The Share-based payments reserve is used to record the value of options accounted for in accordance with 

AASB 2: Share-Based Payments. 

The foreign currency translation reserve is used to record the value of aggregate movements in the translation 

of foreign currency in accordance with AASB 121: The Effects of Changes in Foreign Exchange Rates.  

Reclassification of vested options lapsed or expired to accumulated losses 

(c) 

Reconciliation of earnings used on calculating earnings per share (i) 

  Earnings Per Share 

(a) 

Basic earnings per share 

2022 
Cents 

2021 
Cents 

Loss attributable to the ordinary equity holders of the Group 

(0.23) 

(0.33) 

(b)  Diluted earnings per share 

Loss attributable to the ordinary equity holders of the Group 

(0.23) 

(0.33) 

2022 
$ 

2021 
$ 

Loss from continuing operations attributable to the members of the Group used on 
calculating basic and diluted earnings per share 

(4,647,402) 

(6,280,774) 

(d)  Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of basic EPS  

2,019,372,464 

1,916,523,704 

    (e)  Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of diluted 
EPS  

2,019,372,464 

1,916,523,704 

2022 
Number 

2021 
Number 

(i)  During FY2022 and FY2021 there were no discontinued operations or values attributable to minority interests.  

Weighted average number of rights and options that could potentially dilute basic 
earnings per share in the future, but are not included in the calculation of diluted 
EPS because they are anti-dilutive for the period presented. 

122,694,726 

125,438,425 

2022 
Number 

2021 
Number 

  Contingencies  

No contingent assets and liabilities are noted. 

  Remuneration of auditors 

During the year the following fees were paid/payable to the auditor of the Group: 

Audit services 

Audit and review of financial reports  

During the year the following fees were paid/payable to a related entity of the auditor 
of the Group: 

Other services 

Taxation compliance, GroupM compliance audit and taxation advice (JobKeeper 
grant, R&D Claim advise and transfer pricing)  

2022 
$ 

2021 
$ 

131,150 

122,500 

157,807 

112,085 

288,957 

234,585 

62  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  63 

Adslot 2022 Annual Report

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Key Management Personnel Disclosures 

Directors 

The following persons were directors of the Group during the financial year: 

Mr Andrew Barlow (Non-Executive Chairman) (i)  
Mr Adrian Giles (Non-Executive Director) 
Ms Sarah Morgan (Non-Executive Director) 
Mr Andrew Dyer (Non-Executive Director) 
Mr Ben Dixon (Executive Director & CEO) 
Mr Tom Triscari (Executive Director) (ii) 

(i)  Mr Barlow was the Executive Chairman until 28 July 2021. 
(ii)  Mr Triscari was appointed as a non-executive director on 9 August 2021 and Executive Director, Head of 

Corporate Development and Interim Chief Financial Officer on 6 April 2022. 

Other key management personnel 

The following persons also had authority and responsibility for planning, directing and controlling the activities 
of the Group, directly or indirectly, during the financial year: 

2022 

Name 
Ms Felicity Conlan 
Mr Tom Peacock 

Position 
Chief Financial Officer and Company Secretary  
Chief Commercial Officer  

Key management personnel compensation 

Short-term employee benefits 

Post-employment benefits 

Other long-term employee benefits 

Share-based payments 

Total compensation  

2022 
$ 
1,181,604 

93,431 

18,356 

154,461 

2021 
$ 
956,202 

80,892 

11,183 

351,758 

1,447,852 

1,400,035 

There were 8 key management personnel throughout FY2022 some of whom have a part year of service 
(FY2021:7). 

An adjustment of $37,228 was made to the FY2021 comparative to increase Share-based payments.  The 
amount previously reported for Share-based payments in FY2021 was $314,530. This adjustment corrects an 
error in the expense allocation method.  

Business Acquisitions: 

There were no related party transactions during the year ended 30 June 2022.  

  Share-Based Payments 

Employee Option Plan  

Shareholders  re-approved  the  Incentive  Option  Plan  at  the  January  2021  Annual  General  Meeting.  The 

Incentive Option Plan which enables the Board to offer eligible employees and directors the right to options 

which  can  be  exercised  to  shares  subject  to  the  certain  vesting  criteria  as  long  as  they  remain  an  eligible 

participant.  

or the Group. 

The objective of the Option Plan is to attract, motivate and retain key employees and it is considered by the 

Group that the adoption of the Option Plan and the future issue of Options under the Option Plan will provide 

selected employees and directors with the opportunity to participate in the future growth of the Group. 

No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting 

rights. All options are subject to service periods which require the employees remain an employee or Director 

The  following  table  shows  grants  and  movements  of  share-based  compensation  to  employees  under  the 

Employee Option Plan during the current financial year: 

Balance at 

Granted 

Forfeited 

Lapsed 

Balance at 

Exercise 

start of the 

during 

during the 

during the 

Price 

year 

the year 

year 

year 

Exercised 

during the 

year 

Vested and 

exercisable 

end of the 

at the end of 

year 

the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 

Date 

Expiry 

Date 

05/10/17 

04/10/21 

 0.073  

 3,000,000  

- 

               -      (3,000,000) 

26/11/17 

25/11/21 

 0.060  

 5,600,000  

 -      (1,250,000)    (4,350,000) 

26/02/18 

25/02/22 

 0.035  

 23,500,000  

-  

               -    (23,500,000) 

16/05/18 

15/05/22 

 0.034  

 11,400,000  

-         (800,000)  (10,600,000) 

28/05/18 

27/05/22 

 0.036  

 4,000,000  

               -      (4,000,000) 

-  

- 

               -    

               -    

               -    

               -    

               -    

30/01/19 

30/01/23 

0.060 

5,050,000 

               -    

               -    

     5,050,000  

 5,050,000  

03/09/19 

02/09/23 

      0.041  

11,150,000 

-     (2,050,000) 

               -    

     9,100,000  

 6,066,673  

13/12/19 

12/12/23 

0.045 

4,000,000 

-     (4,000,000) 

               -    

               -    

 -    

30/01/20 

29/01/24 

0.032 

8,000,000 

- 

               -    

               -    

     8,000,000  

 8,000,000  

13/07/20 

12/07/24 

        0.028      23,375,000  

-      (4,375,000) 

               -    

   19,000,000  

 6,333,363  

07/08/20 

06/08/24 

         0.034  

18,000,000 

-  

               -    

               -    

-    

   18,000,000  

 14,000,000  

30/07/21 

29/07/25 

16/06/22 

15/06/26 

 0.041  

 0.018  

- 

 9,500,000  

               -    

               -    

- 

     9,500,000  

-  38,800,000  

               -    

               -    

-    

   38,800,000  

Total 

  117,075,000   48,300,000 

(12,475,000)   (45,450,000) 

107,450,000 

39,450,036 

Weighted average exercise 

price 

$0.037 

$0.022 

$0.039 

$0.040 

$0.029 

$0.037 

 -    

 -    

 -    

 -    

 -    

 -    

 -    

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Transactions with Directors and their personally related entities: 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 

During the year the Company earned revenue of $7,960 (FY2021: $25,888) from a company requiring web 
development,  hosting  and  marketing  services  related  to  Mr  Adrian  Giles  on  normal  commercial  terms  and 
conditions.  

During the year the Company paid $1,688 as underwriting fees to a company connected to Mr Andrew Barlow, 
for underwriting the successful capital raise through an entitlement offer. The amount paid was equal to sub-
underwriting  fees  paid  by  Mr  Barlow’s  company  to  sub-underwriters  that  were  not  a  related  party  of  the 
Company. Mr Barlow’s entity otherwise was not paid an underwriting fee. 

There  were  no  other  transactions  with  Directors  and  their  personally  related  entities  for  the  financial  years 
ending 30 June 2022 and 30 June 2021. 

the year ended 30 June 2022 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

OP # 22-1 

OP # 22-2 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

16/06/22 

15/06/25 

0.018 

0.012 

80.73% 

2.71% 

66

64  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  65 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Key Management Personnel Disclosures 

Directors 

The following persons were directors of the Group during the financial year: 

Mr Andrew Barlow (Non-Executive Chairman) (i)  

Mr Adrian Giles (Non-Executive Director) 

Ms Sarah Morgan (Non-Executive Director) 

Mr Andrew Dyer (Non-Executive Director) 

Mr Ben Dixon (Executive Director & CEO) 

Mr Tom Triscari (Executive Director) (ii) 

(i)  Mr Barlow was the Executive Chairman until 28 July 2021. 

(ii)  Mr Triscari was appointed as a non-executive director on 9 August 2021 and Executive Director, Head of 

Corporate Development and Interim Chief Financial Officer on 6 April 2022. 

Other key management personnel 

Name 

Ms Felicity Conlan 

Mr Tom Peacock 

Position 

Chief Financial Officer and Company Secretary  

Chief Commercial Officer  

Key management personnel compensation 

2022 

$ 

1,181,604 

93,431 

18,356 

154,461 

2021 

$ 

956,202 

80,892 

11,183 

351,758 

1,447,852 

1,400,035 

Short-term employee benefits 

Post-employment benefits 

Other long-term employee benefits 

Share-based payments 

Total compensation  

(FY2021:7). 

error in the expense allocation method.  

Business Acquisitions: 

There were 8 key management personnel throughout FY2022 some of whom have a part year of service 

An adjustment of $37,228 was made to the FY2021 comparative to increase Share-based payments.  The 

amount previously reported for Share-based payments in FY2021 was $314,530. This adjustment corrects an 

There were no related party transactions during the year ended 30 June 2022.  

Transactions with Directors and their personally related entities: 

During the year the Company earned revenue of $7,960 (FY2021: $25,888) from a company requiring web 

development,  hosting  and  marketing  services  related  to  Mr  Adrian  Giles  on  normal  commercial  terms  and 

conditions.  

During the year the Company paid $1,688 as underwriting fees to a company connected to Mr Andrew Barlow, 

for underwriting the successful capital raise through an entitlement offer. The amount paid was equal to sub-

underwriting  fees  paid  by  Mr  Barlow’s  company  to  sub-underwriters  that  were  not  a  related  party  of  the 

Company. Mr Barlow’s entity otherwise was not paid an underwriting fee. 

There  were  no  other  transactions  with  Directors  and  their  personally  related  entities  for  the  financial  years 

ending 30 June 2022 and 30 June 2021. 

  Share-Based Payments 

Employee Option Plan  

Shareholders  re-approved  the  Incentive  Option  Plan  at  the  January  2021  Annual  General  Meeting.  The 
Incentive Option Plan which enables the Board to offer eligible employees and directors the right to options 
which  can  be  exercised  to  shares  subject  to  the  certain  vesting  criteria  as  long  as  they  remain  an  eligible 
participant.  

The objective of the Option Plan is to attract, motivate and retain key employees and it is considered by the 
Group that the adoption of the Option Plan and the future issue of Options under the Option Plan will provide 
selected employees and directors with the opportunity to participate in the future growth of the Group. 

No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting 
rights. All options are subject to service periods which require the employees remain an employee or Director 
or the Group. 

The  following  table  shows  grants  and  movements  of  share-based  compensation  to  employees  under  the 
Employee Option Plan during the current financial year: 

The following persons also had authority and responsibility for planning, directing and controlling the activities 

of the Group, directly or indirectly, during the financial year: 

2022 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

05/10/17 

04/10/21 

 0.073  

 3,000,000  

- 

               -      (3,000,000) 

26/11/17 

25/11/21 

 0.060  

 5,600,000  

 -      (1,250,000)    (4,350,000) 

26/02/18 

25/02/22 

 0.035  

 23,500,000  

-  

               -    (23,500,000) 

16/05/18 

15/05/22 

 0.034  

 11,400,000  

-         (800,000)  (10,600,000) 

28/05/18 

27/05/22 

 0.036  

 4,000,000  

30/01/19 

30/01/23 

0.060 

5,050,000 

-  

- 

               -      (4,000,000) 

               -    

               -    

03/09/19 

02/09/23 

      0.041  

11,150,000 

-     (2,050,000) 

               -    

13/12/19 

12/12/23 

0.045 

4,000,000 

-     (4,000,000) 

               -    

30/01/20 

29/01/24 

0.032 

8,000,000 

- 

               -    

               -    

13/07/20 

12/07/24 

        0.028      23,375,000  

-      (4,375,000) 

               -    

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

               -    

               -    

               -    

               -    

               -    

 -    

 -    

 -    

 -    

 -    

     5,050,000  

 5,050,000  

     9,100,000  

 6,066,673  

               -    

 -    

     8,000,000  

 8,000,000  

   19,000,000  

 6,333,363  

07/08/20 

06/08/24 

         0.034  

18,000,000 

-  

               -    

               -    

-    

   18,000,000  

 14,000,000  

30/07/21 

29/07/25 

16/06/22 

15/06/26 

 0.041  

 0.018  

- 

 9,500,000  

               -    

               -    

- 

     9,500,000  

-  38,800,000  

               -    

               -    

-    

   38,800,000  

 -    

 -    

Total 

  117,075,000   48,300,000 

(12,475,000)   (45,450,000) 

Weighted average exercise 
price 

$0.037 

$0.022 

$0.039 

$0.040 

- 

- 

107,450,000 

39,450,036 

$0.029 

$0.037 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 
the year ended 30 June 2022 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

OP # 22-1 

OP # 22-2 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

16/06/22 

15/06/25 

0.018 

0.012 

80.73% 

2.71% 

64  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  65 

Adslot 2022 Annual Report

67

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

21.  Share-Based Payments (Continued) 

2021 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

05/10/17 

04/10/21 

 0.073  

 3,000,000  

26/11/17 

25/11/21 

 0.060  

 5,600,000  

26/02/18 

25/02/22 

 0.035  

 23,500,000  

16/05/18 

15/05/22 

 0.034  

 11,400,000  

28/05/18 

27/05/22 

 0.036  

 4,000,000  

30/01/19 

30/01/23 

0.060 

5,050,000 

03/09/19 

02/09/23 

      0.041  

11,700,000 

13/12/19 

12/12/23 

30/01/20 

29/01/24 

0.045 

0.032 

4,000,000 

8,000,000 

- 

 -  

-  

-  

-  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

(550,000) 

- 

- 

13/07/20 

12/07/24 

        0.028  

-  25,625,000  

(2,250,000) 

07/08/20 

06/08/24 

         0.034  

-  18,000,000  

-    

Total 

76,250,000  43,625,000  

(2,800,000) 

Weighted average exercise 
price 

$0.042 

$0.030 

$0.031 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 3,000,000  

 3,000,000  

 5,600,000  

 5,600,000  

 23,500,000  

 23,500,000  

 11,400,000  

 11,400,000  

 4,000,000  

 4,000,000  

5,050,000 

5,050,000 

11,150,000 

3,716,679 

4,000,000 

4,000,000 

8,000,000 

4,000,000 

   23,375,000                           -    

-          18,000,000          12,000,000  

- 

    117,075,000          76,266,679  

- 

$0.037 

$0.040 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 
the year ended 30 June 2021 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

OP # 21-1 

OP # 21-2 

13/07/20 

12/07/24 

0.028 

0.019 

126.55% 

0.25% 

07/08/20 

06/08/24 

0.034 

0.023 

129.74% 

0.25% 

Equity Based Payments  

2022 

On 30 July 2021 the Group granted 6,250,000 new Options under mandate to a third party as consideration 

for services provided. The Options were vested on issue and have an expiry date of 29 July 2025. 

Balance at 

Granted 

Forfeited 

Lapsed 

Balance at 

Exercise 

start of the 

during 

during the 

during the 

Price 

year 

the year 

year 

year 

Exercised 

during the 

year 

Vested and 

exercisable 

end of the 

at the end of 

year 

the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 

Date 

Expiry 

Date 

30/01/20 

15/12/22 

 0.044  

8,000,000  

- 

30/07/21 

29/07/25 

       0.041 

- 

6,250,000 

Weighted average exercise 

price 

$0.044 

$0.041 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 8,000,000  

8,000,000 

6,250,000 

6,250,000 

$0.043 

$0.043 

Total 

8,000,000 

6,250,000  

     14,250,000 

     14,250,000 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

2021 

EOP # 22-1 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

On 30 January 2020 the Group granted 8,000,000 new Options under mandate to Peloton Capital Pty Ltd as 

consideration for corporate advisory services provided. The Options were vested on issue and have an expiry 

date of 15 December 2022. 

Grant 

Date 

Expiry 

Date 

Balance at 

Granted 

Forfeited 

Lapsed 

Exercise 

start of the 

during 

during the 

during the 

Exercised 

during the 

Balance at 

end of the 

Price 

year 

the year 

year 

year 

year 

year 

the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Vested and 

exercisable 

at the end of 

30/01/20 

15/12/22 

 0.044  

 -   8,000,000 

- 

- 

- 

 8,000,000  

8,000,000 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

EOP # 21-1 

30/01/20 

15/12/22 

0.044 

0.032 

63.79% 

0.88% 

68

66  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

21.  Share-Based Payments (Continued) 

2021 

Balance at 

Granted 

Forfeited 

Lapsed 

Balance at 

Exercise 

start of the 

during 

during the 

during the 

Price 

year 

the year 

year 

year 

Exercised 

during the 

year 

Vested and 

exercisable 

end of the 

at the end of 

year 

the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 

Date 

Expiry 

Date 

05/10/17 

04/10/21 

 0.073  

 3,000,000  

26/11/17 

25/11/21 

 0.060  

 5,600,000  

26/02/18 

25/02/22 

 0.035  

 23,500,000  

16/05/18 

15/05/22 

 0.034  

 11,400,000  

28/05/18 

27/05/22 

 0.036  

 4,000,000  

30/01/19 

30/01/23 

0.060 

5,050,000 

13/12/19 

12/12/23 

30/01/20 

29/01/24 

0.045 

0.032 

4,000,000 

8,000,000 

- 

 -  

-  

-  

-  

- 

- 

- 

- 

03/09/19 

02/09/23 

      0.041  

11,700,000 

(550,000) 

- 

- 

- 

- 

- 

- 

- 

- 

 3,000,000  

 3,000,000  

 5,600,000  

 5,600,000  

 23,500,000  

 23,500,000  

 11,400,000  

 11,400,000  

 4,000,000  

 4,000,000  

5,050,000 

5,050,000 

11,150,000 

3,716,679 

4,000,000 

4,000,000 

8,000,000 

4,000,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

13/07/20 

12/07/24 

        0.028  

-  25,625,000  

(2,250,000) 

   23,375,000                           -    

07/08/20 

06/08/24 

         0.034  

-  18,000,000  

-    

-          18,000,000          12,000,000  

Total 

76,250,000  43,625,000  

(2,800,000) 

- 

    117,075,000          76,266,679  

Weighted average exercise 

price 

$0.042 

$0.030 

$0.031 

$0.037 

$0.040 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 

the year ended 30 June 2021 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

OP # 21-1 

OP # 21-2 

13/07/20 

12/07/24 

0.028 

0.019 

126.55% 

0.25% 

07/08/20 

06/08/24 

0.034 

0.023 

129.74% 

0.25% 

Equity Based Payments  

2022 

On 30 July 2021 the Group granted 6,250,000 new Options under mandate to a third party as consideration 
for services provided. The Options were vested on issue and have an expiry date of 29 July 2025. 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

30/01/20 

15/12/22 

30/07/21 

29/07/25 

 0.044  
       0.041 

8,000,000  

- 

- 

6,250,000 

Total 

8,000,000 

6,250,000  

Weighted average exercise 
price 

$0.044 

$0.041 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 8,000,000  

8,000,000 

6,250,000 

6,250,000 

     14,250,000 

     14,250,000 

$0.043 

$0.043 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

2021 

EOP # 22-1 

30/07/21 

29/07/25 

0.041 

0.028 

75.67% 

0.02% 

On 30 January 2020 the Group granted 8,000,000 new Options under mandate to Peloton Capital Pty Ltd as 
consideration for corporate advisory services provided. The Options were vested on issue and have an expiry 
date of 15 December 2022. 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

30/01/20 

15/12/22 

 0.044  

 -   8,000,000 

- 

- 

- 

 8,000,000  

8,000,000 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

EOP # 21-1 

30/01/20 

15/12/22 

0.044 

0.032 

63.79% 

0.88% 

66  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  67 

Adslot 2022 Annual Report

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
- 

 6,000,000  

               -    

               -    

17/12/20 

16/12/24 

      0.043  

2,500,000 

- 

- 

- 

09/08/21 

08/08/25 

12/10/21 

11/10/25 

 0.028  
       0.040 

- 

- 

2,500,000 

2,500,000 

     6,000,000  

 -    

                  -     2,500,000  

                 -    

                -    

                -           2,500,000  

1,250,000    

Notes to the Financial Statements (Continued) 

21.  Share-Based Payments (Continued) 

Non-Executive Director Options 

The Group grants options to non-executive directors under LR 10.11 subject to approval at the AGM. 

2022 

As part of his appointment 6,000,000 options were granted to a director in August 2021.  Options are to acquire 
fully paid ordinary shares, at an exercise price of $0.028, with an expiry date of 08 August 2025. 2,000,000 
Options  to vest on the first-year anniversary of the  issue date. The remaining 4,000,000 Options  to vest in 
eight equal tranches of 500,000 Options at the end of each three-month period thereafter. 

A grant of 2,500,000 Options to a director was approved at the AGM that was held on  23 November 2021. 
Options  are  to  acquire  fully  paid  ordinary  shares,  at  an  exercise  price  of  $0.040  with  an  expiry  date  of  11 
October  2025.  50%  of  the  options  vest  six  months  after  the  grant  date  and  the  balance  vest  on  the  first 
anniversary of the grant date. 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

2021 

the grant date. 

A grant of 2,500,000 Options to a director was approved at the AGM that was held on 28 January 2021. Options 

are to acquire fully paid ordinary shares, at an exercise price of $0.043 with an expiry date of 16 December 

2024. 50% of the options vest six months after the grant date and the balance vest on the first anniversary of 

Grant 

Date 

Expiry 

Date 

Balance at 

Granted 

Forfeited 

Lapsed 

Exercise 

start of the 

during 

during the 

during the 

Exercised 

during the 

Balance at 

end of the 

Price 

year 

the year 

year 

year 

year 

year 

the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Vested and 

exercisable 

at the end of 

17/12/20 

16/12/24 

      0.043  

                  -     2,500,000  

                 -    

                -    

                -           2,500,000            1,250,000  

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

DOP # 21-1 

17/12/20 

16/12/24 

0.043 

0.029 

137.18% 

0.09% 

  Cash Flow reconciliation 

Reconciliation of Net Cash Flows from Operating Activities to Loss for the year 

Accounting gain on lease modifications and make good provision 

Reversal of provision for impairment of FY2016 R&D receivables 

Loss for the year after income tax 

Add/(less) non-cash and other items 

Depreciation and amortisation 

Impairment of Goodwill 

Share-based payment 

Impairment of receivables 

(Profit)/Loss on asset write off 

Unrealised foreign currency loss/(gain) 

Movements in receivables relating to investing activities 

Changes in assets and liabilities (net of effects of acquisition and disposal of entities) 

(Increase)/Decrease in receivables 

(Decrease)/Increase in payables and other provisions 

Net cash outflow from operating activities 

2022 

$ 

2021 

$ 

(4,647,402) 

(6,280,774) 

3,642,837 

3,596,794 

322,326 

537,168 

- 

- 

(1,527,734) 

27,667 

530 

(58,066) 

(974,924) 

(78,542) 

- 

- 

(19,085) 

1,920 

106,925 

(633,774) 

943,794 

760,646 

(17,518) 

1,715,535 

(2,288,490) 

(293,187) 

During the financial year, the company entered into the following non-cash investing and financing transactions 

(which are not included in the statement of cash flows).  A lease modification resulting in the recognition of 

additional lease assets and corresponding lease liabilities of $990,725 (FY2021: $1,766,422 new lease). Refer 

notes 9 and 13 for further details. 

Total 

2,500,000 

8,500,000 

Weighted average exercise 
price 

$0.043 

$0.032 

- 

- 

- 

- 

- 

- 

11,000,000 

       3,750,000  

$0.034 

$0.042 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

DOP # 22-1 

DOP # 22-2 

09/08/21 

08/08/25 

0.028 

0.028 

73.27% 

0.02% 

12/10/21 

11/10/25 

0.040 

0.028 

65.07% 

0.69% 

70

68  Adslot 2022 Annual Report   

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Adslot 2022 Annual Report  69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

21.  Share-Based Payments (Continued) 

Non-Executive Director Options 

The Group grants options to non-executive directors under LR 10.11 subject to approval at the AGM. 

2022 

As part of his appointment 6,000,000 options were granted to a director in August 2021.  Options are to acquire 

fully paid ordinary shares, at an exercise price of $0.028, with an expiry date of 08 August 2025. 2,000,000 

Options  to vest on the first-year anniversary of the  issue date. The remaining 4,000,000 Options  to vest in 

eight equal tranches of 500,000 Options at the end of each three-month period thereafter. 

A grant of 2,500,000 Options to a director was approved at the AGM that was held on  23 November 2021. 

Options  are  to  acquire  fully  paid  ordinary  shares,  at  an  exercise  price  of  $0.040  with  an  expiry  date  of  11 

October  2025.  50%  of  the  options  vest  six  months  after  the  grant  date  and  the  balance  vest  on  the  first 

anniversary of the grant date. 

Balance at 

Granted 

Forfeited 

Lapsed 

Balance at 

Exercise 

start of the 

during 

during the 

during the 

Price 

year 

the year 

year 

year 

Exercised 

during the 

year 

Vested and 

exercisable 

end of the 

at the end of 

year 

the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 

Date 

Expiry 

Date 

17/12/20 

16/12/24 

      0.043  

2,500,000 

- 

2,500,000 

2,500,000 

09/08/21 

08/08/25 

 0.028  

- 

 6,000,000  

               -    

               -    

     6,000,000  

 -    

12/10/21 

11/10/25 

       0.040 

                  -     2,500,000  

                 -    

                -    

                -           2,500,000  

1,250,000    

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

11,000,000 

       3,750,000  

$0.034 

$0.042 

Total 

2,500,000 

8,500,000 

Weighted average exercise 

price 

$0.043 

$0.032 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

DOP # 22-1 

DOP # 22-2 

09/08/21 

08/08/25 

0.028 

0.028 

73.27% 

0.02% 

12/10/21 

11/10/25 

0.040 

0.028 

65.07% 

0.69% 

2021 

A grant of 2,500,000 Options to a director was approved at the AGM that was held on 28 January 2021. Options 
are to acquire fully paid ordinary shares, at an exercise price of $0.043 with an expiry date of 16 December 
2024. 50% of the options vest six months after the grant date and the balance vest on the first anniversary of 
the grant date. 

Exercise 
Price 

Balance at 
start of the 
year 

Granted 
during 
the year 

Forfeited 
during the 
year 

Lapsed 
during the 
year 

Exercised 
during the 
year 

Balance at 
end of the 
year 

Vested and 
exercisable 
at the end of 
the year 

 $ 

(Number) 

(Number)  

(Number) 

(Number) 

(Number) 

(Number) 

(Number) 

Grant 
Date 

Expiry 
Date 

17/12/20 

16/12/24 

      0.043  

                  -     2,500,000  

                 -    

                -    

                -           2,500,000            1,250,000  

The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

Grant date share value $ 

Expected Volatility 

Risk Free Interest rate 

DOP # 21-1 

17/12/20 

16/12/24 

0.043 

0.029 

137.18% 

0.09% 

  Cash Flow reconciliation 

Reconciliation of Net Cash Flows from Operating Activities to Loss for the year 

Loss for the year after income tax 

Add/(less) non-cash and other items 

Depreciation and amortisation 

Accounting gain on lease modifications and make good provision 

Impairment of Goodwill 

Share-based payment 

Reversal of provision for impairment of FY2016 R&D receivables 

Impairment of receivables 

(Profit)/Loss on asset write off 

Unrealised foreign currency loss/(gain) 

Movements in receivables relating to investing activities 

Changes in assets and liabilities (net of effects of acquisition and disposal of entities) 

(Increase)/Decrease in receivables 

(Decrease)/Increase in payables and other provisions 

Net cash outflow from operating activities 

2022 
$ 

2021 
$ 

(4,647,402) 

(6,280,774) 

3,642,837 

3,596,794 

- 

- 

(78,542) 

- 

322,326 

537,168 

(1,527,734) 

27,667 

530 

(58,066) 

(974,924) 

- 

(19,085) 

1,920 

106,925 

(633,774) 

943,794 

760,646 

(17,518) 

1,715,535 

(2,288,490) 

(293,187) 

During the financial year, the company entered into the following non-cash investing and financing transactions 
(which are not included in the statement of cash flows).  A lease modification resulting in the recognition of 
additional lease assets and corresponding lease liabilities of $990,725 (FY2021: $1,766,422 new lease). Refer 
notes 9 and 13 for further details. 

68  Adslot 2022 Annual Report   

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Adslot 2022 Annual Report

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Financial Risk Management 

The Group’s operations expose it to various financial risks including market, credit, liquidity and cash flow risks. 
Risk management programmes and policies are employed to mitigate the potential adverse effects of these 
exposures on the results of the Group. 

Financial risk management is carried out by the Chief Financial Officer with oversight provided by the Audit & 
Risk Committee and Board.    

obligations.  

(a)  Market risks 

Market risks include foreign exchange risk, interest rate risk and other price risk. The Group’s activities expose 
it to the financial risks of changes in foreign currency, interest rate risk relating to interest earned on cash and 
cash equivalents.  

Disclosures relating to foreign currency risks are covered in Note 23(d) and interest rate risk is covered in Note 
23(e). The Group does not have formal policies that address the risks associated with changes in interest rates 
or changes in fair values of financial assets.      

(b)  Credit risk 

Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted. 

The credit risk on financial assets, other than investments, of the  Group which have been recognised in the 
Consolidated Statement of Financial Position is the carrying amount net of any provision for doubtful debts. 

The  Group  has  no  significant  concentrations  of  credit  risk.  As  disclosed  in  Note  8(b),  ‘Impairment  of 
receivables’,  the  Group  has  policies  in  place  to  ensure  that  sales  of  services  are  made  to  customers  with 
appropriate credit history.   Before accepting any new  customers, the Group internally reviews the potential 
customer’s credit quality.  A substantial deposit on contract in website development and hosting segment of 
the Group mitigates initial credit risk. 

The Group held the following financial assets with potential credit risk exposure: 

Financial assets  

Cash and cash equivalents 

Trade debtors and other receivables (Note 8) 

2022 
$ 
5,951,807 

4,552,666 

2021 
$ 
6,826,853 

 4,040,885  

10,504,473 

10,867,738 

(c)  Liquidity risk 

Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability 

of  funding  through  an  adequate  amount  of  committed  credit  facilities  and  the  ability  to  close-out  market 

positions. Due  to the  dynamic nature  of the  underlying business, the  Board aims at maintaining flexibility  in 

funding  by  keeping  sufficient  cash  available  to  settle  financial  liabilities  as  per  the  contractual  terms  of  the 

The Group considers expected cash flows from financial assets in  assessing and managing  liquidity risk, in 

particular its cash resources and trade receivables. The Group’s existing cash resources (see Note 7) and trade 

receivables (see Note 8) significantly exceed the current cash outflow requirements.  

As at 30 June 2022, the Group’s non-derivative financial liabilities have contractual maturities (including interest 

payments where applicable) as summarised below: 

Contractual maturities of financial liabilities 

Due within 12 months 

Trade and other payables 

Current: Lease liability 

Due after 12 months 

Non-current: Lease liability 

Total 

(d)  Foreign currency risk 

2022 

$ 

4,686,011 

495,488 

5,181,499 

1,659,944 

6,841,443 

2021 

$ 

4,516,056 

594,101 

5,110,157 

1,161,470 

6,271,627 

Most  of  the  Group’s  financial  assets  and  liabilities  are  in  Australian  Dollars  (AUD)  and  US  dollars  (USD).  

Exposures  to  currency  exchange  rates  arise  from  the  Group’s  overseas  operations  which  are  primarily 

denominated in US dollars (USD), Pound Sterling (GBP), Euros (EUR), New Zealand dollars (NZD), Chinese 

Yuan (CNY) and Malaysian Ringgit (MYR). 

Foreign currency exposure is monitored by the Board on a periodic basis.   

Foreign  currency  denominated  financial  assets  and  liabilities  which  expose  the  Group  to  currency  risk  are 

disclosed below.  The amounts shown are those reported to key management translated into AUD at the closing 

rate: 

30 June 2022 

 Total Exposure  

30 June 2021 

USD 

A$ 

GBP 

A$ 

EUR 

A$ 

NZD 

A$ 

CNY 

A$ 

MYR 

A$ 

Financial Assets  

 4,830,663  

 330,531  

 520,410  

 2,841  

 35,349  

 1,978  

Financial Liabilities  

 (3,527,787) 

 (570,230) 

 (227,394) 

 (1,212) 

 (40,100) 

 -    

 1,302,876  

 (239,699) 

 293,016  

 1,629  

 (4,751) 

 1,978  

Financial Assets  

 7,096,216 

329,778 

501,342 

Financial Liabilities  

(3,004,410) 

(419,207) 

(236,732) 

 Total Exposure  

4,091,806 

(89,429) 

264,610 

5,436 

(1,905) 

3,531 

 32,770 

(32,863) 

3,089 

 -    

(93) 

3,089 

72

70  Adslot 2022 Annual Report   

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Adslot 2022 Annual Report  71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Financial Risk Management 

The Group’s operations expose it to various financial risks including market, credit, liquidity and cash flow risks. 

Risk management programmes and policies are employed to mitigate the potential adverse effects of these 

exposures on the results of the Group. 

Risk Committee and Board.    

Financial risk management is carried out by the Chief Financial Officer with oversight provided by the Audit & 

Market risks include foreign exchange risk, interest rate risk and other price risk. The Group’s activities expose 

it to the financial risks of changes in foreign currency, interest rate risk relating to interest earned on cash and 

Disclosures relating to foreign currency risks are covered in Note 23(d) and interest rate risk is covered in Note 

23(e). The Group does not have formal policies that address the risks associated with changes in interest rates 

or changes in fair values of financial assets.      

(a)  Market risks 

cash equivalents.  

(b)  Credit risk 

Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted. 

The credit risk on financial assets, other than investments, of the  Group which have been recognised in the 

Consolidated Statement of Financial Position is the carrying amount net of any provision for doubtful debts. 

The  Group  has  no  significant  concentrations  of  credit  risk.  As  disclosed  in  Note  8(b),  ‘Impairment  of 

receivables’,  the  Group  has  policies  in  place  to  ensure  that  sales  of  services  are  made  to  customers  with 

appropriate credit history.   Before accepting any new  customers, the Group internally reviews the potential 

customer’s credit quality.  A substantial deposit on contract in website development and hosting segment of 

the Group mitigates initial credit risk. 

The Group held the following financial assets with potential credit risk exposure: 

Financial assets  

Cash and cash equivalents 

Trade debtors and other receivables (Note 8) 

2022 

$ 

5,951,807 

4,552,666 

2021 

$ 

6,826,853 

 4,040,885  

10,504,473 

10,867,738 

(c)  Liquidity risk 

Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability 
of  funding  through  an  adequate  amount  of  committed  credit  facilities  and  the  ability  to  close-out  market 
positions. Due  to the  dynamic nature  of the  underlying business, the  Board aims at maintaining flexibility  in 
funding  by  keeping  sufficient  cash  available  to  settle  financial  liabilities  as  per  the  contractual  terms  of  the 
obligations.  

The Group considers expected cash flows from financial assets in  assessing and managing  liquidity risk, in 
particular its cash resources and trade receivables. The Group’s existing cash resources (see Note 7) and trade 
receivables (see Note 8) significantly exceed the current cash outflow requirements.  

As at 30 June 2022, the Group’s non-derivative financial liabilities have contractual maturities (including interest 
payments where applicable) as summarised below: 

Contractual maturities of financial liabilities 

Due within 12 months 
Trade and other payables 

Current: Lease liability 

Due after 12 months 

Non-current: Lease liability 

Total 

(d)  Foreign currency risk 

2022 
$ 
4,686,011 

495,488 

5,181,499 

1,659,944 

6,841,443 

2021 
$ 
4,516,056 

594,101 

5,110,157 

1,161,470 

6,271,627 

Most  of  the  Group’s  financial  assets  and  liabilities  are  in  Australian  Dollars  (AUD)  and  US  dollars  (USD).  
Exposures  to  currency  exchange  rates  arise  from  the  Group’s  overseas  operations  which  are  primarily 
denominated in US dollars (USD), Pound Sterling (GBP), Euros (EUR), New Zealand dollars (NZD), Chinese 
Yuan (CNY) and Malaysian Ringgit (MYR). 

Foreign currency exposure is monitored by the Board on a periodic basis.   

Foreign  currency  denominated  financial  assets  and  liabilities  which  expose  the  Group  to  currency  risk  are 
disclosed below.  The amounts shown are those reported to key management translated into AUD at the closing 
rate: 

USD 
A$ 

GBP 
A$ 

EUR 
A$ 

NZD 
A$ 

CNY 
A$ 

MYR 
A$ 

30 June 2022 

Financial Assets  

 4,830,663  

 330,531  

 520,410  

 2,841  

 35,349  

 1,978  

Financial Liabilities  

 (3,527,787) 

 (570,230) 

 (227,394) 

 (1,212) 

 (40,100) 

 -    

 Total Exposure  

30 June 2021 

 1,302,876  

 (239,699) 

 293,016  

 1,629  

 (4,751) 

 1,978  

Financial Assets  

 7,096,216 

329,778 

501,342 

Financial Liabilities  

(3,004,410) 

(419,207) 

(236,732) 

 Total Exposure  

4,091,806 

(89,429) 

264,610 

5,436 

(1,905) 

3,531 

 32,770 

(32,863) 

3,089 

 -    

(93) 

3,089 

70  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  71 

Adslot 2022 Annual Report

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

23. 

Financial Risk Management (Continued) 

The following table illustrates the sensitivity on profit and equity in relation to the Group’s financial assets and 
liabilities and the USD/AUD exchange rate, GBP/AUD exchange rate, EUR/AUD exchange rate, NZD/AUD 
exchange rate and CNY/AUD exchange rate ‘all other things being equal’.  It assumes a +/- 10% change of 
the following exchange rates for the year ended 30 June 2022 (30 June 2021:10%). 

These percentages have been determined based on the average market volatility in exchange rates in the 
previous 12 months. There is no Equity exposure to foreign currency risk. 

30 June 2022 

USD 

A$ 

GBP 

A$ 

EUR 

A$ 

Impact on Profit 

(100,046)  

 37,544  

 (23,881) 

Impact on Reserves 

 (18,397) 

 (15,753) 

(2,757) 

Impact on Equity 

 (118,443) 

 21,791  

 (26,638) 

+10% 

NZD 

A$ 

 -    

 (148) 

 (148) 

30 June 2021 

Impact on Profit 

(345,915) 

22,853 

(26,459) 

 -    

Impact on Reserves 

(26,067) 

(14,723) 

 2,403 

Impact on Equity 

(371,982) 

8,130 

(24,056) 

30 June 2022 

Impact on Profit 

USD 

A$ 

GBP 

A$ 

 122,279  

 (45,887) 

Impact on Reserves 

 22,485  

 19,254  

Impact on Equity 

 144,764  

 (26,633) 

EUR 

A$ 

 29,188  

 3,369  

 32,557  

30 June 2021 

Impact on Profit 

 422,786  

 (27,932) 

 32,339  

Impact on Reserves 

 31,859  

 17,995  

 (2,938) 

Impact on Equity 

 454,645  

 (9,937) 

 29,401  

(321) 

(321) 

-10% 

NZD 

A$ 

 -    

 181  

 181  

 -    

 392  

 392  

CNY 

A$ 

 -    

432 

 432  

 -    

 8 

8 

CNY 

A$ 

 -    

 (528) 

 (528) 

MYR 

A$ 

 (180) 

Total 

A$ 

(86,563) 

 -    

(36,623)  

 (180) 

 (123,186) 

(281) 

(349,802) 

 -    

(38,700) 

(281) 

 (388,502) 

MYR 

A$ 

 220  

Total 

A$ 

 105,800  

 -    

 44,761  

 220  

 150,561  

 -    

 343  

 427,536  

 (10) 

 (10) 

 -    

 47,298  

 343  

 474,834  

(e)  Cash flow and interest rate risk 

As the Group has no significant interest-bearing assets or liabilities (except cash), the Group’s income and 

operating cash flows are not materially exposed to changes in market interest rates.  

Interest rate sensitivity analysis 

The sensitivity analysis below has been determined based on exposure to interest rates on interest bearing 

bank balances throughout the reporting period. A 100-basis point increase or decrease is used when reporting 

interest rate risk internally to key management personnel and represents management’s assessment of the 

possible change in interest rates (also comparable to movement in interest rates during the reporting year).  

At reporting date, if interest rates had been 100 basis points higher or lower and all other variables were held 

constant, the Group’s net profit would: 

(cid:3)

30 June 2022 

30 June 2021 

+1% 

$ 

40,283 

24,397 

-1% 

$ 

(9,000) 

(7,460) 

This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest. 

(f)  Net fair value of financial assets and liabilities 

The net fair value of cash and cash equivalents and other short-term financial assets and financial liabilities of 

the Group approximates their carrying value. 

The net fair value of other financial assets and financial liabilities is based upon market prices where a market 

exists or by discounting the expected future cash flows by the current interest rates for assets and liabilities 

with similar risk profiles.  

74

72  Adslot 2022 Annual Report   

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Adslot 2022 Annual Report  73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(e)  Cash flow and interest rate risk 

As the Group has no significant interest-bearing assets or liabilities (except cash), the Group’s income and 
operating cash flows are not materially exposed to changes in market interest rates.  

Interest rate sensitivity analysis 

The sensitivity analysis below has been determined based on exposure to interest rates on interest bearing 
bank balances throughout the reporting period. A 100-basis point increase or decrease is used when reporting 
interest rate risk internally to key management personnel and represents management’s assessment of the 
possible change in interest rates (also comparable to movement in interest rates during the reporting year).  

At reporting date, if interest rates had been 100 basis points higher or lower and all other variables were held 
constant, the Group’s net profit would: 

(cid:3)

30 June 2022 

30 June 2021 

+1% 
$ 

40,283 

24,397 

-1% 
$ 

(9,000) 

(7,460) 

This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest. 

(345,915) 

22,853 

(26,459) 

 -    

(f)  Net fair value of financial assets and liabilities 

The net fair value of cash and cash equivalents and other short-term financial assets and financial liabilities of 
the Group approximates their carrying value. 

The net fair value of other financial assets and financial liabilities is based upon market prices where a market 
exists or by discounting the expected future cash flows by the current interest rates for assets and liabilities 
with similar risk profiles.  

Notes to the Financial Statements (Continued) 

23. 

Financial Risk Management (Continued) 

The following table illustrates the sensitivity on profit and equity in relation to the Group’s financial assets and 

liabilities and the USD/AUD exchange rate, GBP/AUD exchange rate, EUR/AUD exchange rate, NZD/AUD 

exchange rate and CNY/AUD exchange rate ‘all other things being equal’.  It assumes a +/- 10% change of 

the following exchange rates for the year ended 30 June 2022 (30 June 2021:10%). 

These percentages have been determined based on the average market volatility in exchange rates in the 

previous 12 months. There is no Equity exposure to foreign currency risk. 

30 June 2022 

USD 

A$ 

GBP 

A$ 

EUR 

A$ 

Impact on Profit 

(100,046)  

 37,544  

 (23,881) 

Impact on Reserves 

 (18,397) 

 (15,753) 

(2,757) 

Impact on Equity 

 (118,443) 

 21,791  

 (26,638) 

30 June 2021 

Impact on Profit 

Impact on Reserves 

(26,067) 

(14,723) 

 2,403 

Impact on Equity 

(371,982) 

8,130 

(24,056) 

30 June 2022 

Impact on Profit 

USD 

A$ 

GBP 

A$ 

 122,279  

 (45,887) 

Impact on Reserves 

 22,485  

 19,254  

Impact on Equity 

 144,764  

 (26,633) 

EUR 

A$ 

 29,188  

 3,369  

 32,557  

CNY 

A$ 

 -    

432 

 432  

 -    

 8 

8 

CNY 

A$ 

 -    

 (528) 

 (528) 

MYR 

A$ 

 (180) 

Total 

A$ 

(86,563) 

 -    

(36,623)  

 (180) 

 (123,186) 

(281) 

(349,802) 

 -    

(38,700) 

(281) 

 (388,502) 

MYR 

A$ 

 220  

Total 

A$ 

 105,800  

 -    

 44,761  

 220  

 150,561  

30 June 2021 

Impact on Profit 

 422,786  

 (27,932) 

 32,339  

 -    

 343  

 427,536  

Impact on Reserves 

 31,859  

 17,995  

 (2,938) 

Impact on Equity 

 454,645  

 (9,937) 

 29,401  

 (10) 

 (10) 

 -    

 47,298  

 343  

 474,834  

+10% 

NZD 

A$ 

 -    

 (148) 

 (148) 

(321) 

(321) 

-10% 

NZD 

A$ 

 -    

 181  

 181  

 -    

 392  

 392  

72  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  73 

Adslot 2022 Annual Report

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Parent Entity Information 

The following details of information are related to the parent entity, Adslot Ltd, at 30 June 2022. This information 
has been prepared using consistent accounting policies as presented in Note 1.   

Current assets 

Non-current assets 

Total assets 

Current liabilities 

Non-current liabilities 

Total liabilities 

Contributed equity 

Share-based payments reserve 

Retained losses 

Total equity 

Loss for the year 

Total comprehensive loss for the year 

2022 
$ 
2,883,709 

2021 
$ 
1,010,899 

24,878,021 

45,694,374 

27,761,730 

46,705,273 

641,722 

1,798,873 

2,440,595 

849,460 

  1,280,407 

2,129,867 

159,254,812 

155,620,312 

909,046 

1,230,785 

(134,842,723) 

(112,275,691) 

25,321,135 

44,575,406 

(22,567,032) 

(5,436,684) 

(22,567,032) 

(5,436,684) 

The  recoverable  amount  of  non-current  assets,  which  consists  primarily  of  investments  in  subsidiaries  and 
receivables  from  subsidiaries,  was  subjected  to  impairment  testing.    Impairment  charges  –  comprising 
movements  in  expected  credit  loss  reserves  and  impairment  of  investments  in  subsidiaries  –  totalling 
$21,204,917 were recorded in the current year. These transactions were eliminated upon consolidation and 
do not impact the Group results. 

  Related Party Transactions 

Other than the transactions disclosed in Note 20 relating to key management personnel, there have been no 
related party transactions that have occurred during the current or prior financial year. 

  Events Subsequent to Reporting Date 

There has not been any matter or circumstance occurring subsequent to the end of the financial year that has 
significantly affected, or may significantly affect, the operations of the Group, the results of those operations 
or the state of affairs of the Group in future years.   

  Consolidated Entities 

Name 

Parent entity 

Adslot Ltd 

Controlled entities 

Adslot Technologies Pty Ltd 

Ansearch.com.au Pty Ltd 

Ansearch Group Services Pty Ltd 

Webfirm Pty Ltd 

QDC IP Technologies Pty Ltd 

Adslot UK Limited 

Adslot Inc. 

Symphony International Solutions Pty Limited (i) 

Symphony Workflow Pty Ltd  

Symphony Media Pty Ltd 

Facilitate Digital (Shanghai) Software Service Co., Ltd 

Facilitate Digital Limited 

Facilitate Digital Trust 

Facilitate Digital, LLC 

Facilitate Digital UK Limited 

Facilitate Digital Deutschland GmbH 

Country of 

Ordinary Share Consolidated 

Incorporation 

Equity Interest 

2022 

% 

2021 

% 

  Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

China 

United Kingdom 

United States 

New Zealand 

New Zealand 

United States 

United Kingdom 

Germany 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

Equity interests in all controlled entities are by way of ordinary shares. 

(i) In June 2022 Symphony International Solutions Pty Limited converted from a Limited to Pty Ltd company. 

76

74  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Adslot 2022 Annual Report  75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2022 

$ 

2021 

$ 

2,883,709 

1,010,899 

24,878,021 

45,694,374 

27,761,730 

46,705,273 

641,722 

1,798,873 

2,440,595 

849,460 

  1,280,407 

2,129,867 

159,254,812 

155,620,312 

909,046 

1,230,785 

(134,842,723) 

(112,275,691) 

25,321,135 

44,575,406 

(22,567,032) 

(5,436,684) 

(22,567,032) 

(5,436,684) 

  Consolidated Entities 

Name 

Parent entity 
Adslot Ltd 

Controlled entities 
Adslot Technologies Pty Ltd 

Ansearch.com.au Pty Ltd 

Ansearch Group Services Pty Ltd 

Webfirm Pty Ltd 

QDC IP Technologies Pty Ltd 

Adslot UK Limited 

Adslot Inc. 

Symphony International Solutions Pty Limited (i) 

Symphony Workflow Pty Ltd  

Symphony Media Pty Ltd 

Facilitate Digital (Shanghai) Software Service Co., Ltd 

Facilitate Digital Limited 

Facilitate Digital Trust 

Facilitate Digital, LLC 

Facilitate Digital UK Limited 

Facilitate Digital Deutschland GmbH 

Country of 
Incorporation 

Ordinary Share Consolidated 
Equity Interest 

2022 
% 

2021 
% 

  Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

United Kingdom 

United States 

Australia 

Australia 

Australia 

China 

New Zealand 

New Zealand 

United States 

United Kingdom 

Germany 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

Equity interests in all controlled entities are by way of ordinary shares. 

(i) In June 2022 Symphony International Solutions Pty Limited converted from a Limited to Pty Ltd company. 

Notes to the Financial Statements (Continued) 

  Parent Entity Information 

The following details of information are related to the parent entity, Adslot Ltd, at 30 June 2022. This information 

has been prepared using consistent accounting policies as presented in Note 1.   

Current assets 

Non-current assets 

Total assets 

Current liabilities 

Non-current liabilities 

Total liabilities 

Contributed equity 

Share-based payments reserve 

Retained losses 

Total equity 

Loss for the year 

Total comprehensive loss for the year 

The  recoverable  amount  of  non-current  assets,  which  consists  primarily  of  investments  in  subsidiaries  and 

receivables  from  subsidiaries,  was  subjected  to  impairment  testing.    Impairment  charges  –  comprising 

movements  in  expected  credit  loss  reserves  and  impairment  of  investments  in  subsidiaries  –  totalling 

$21,204,917 were recorded in the current year. These transactions were eliminated upon consolidation and 

do not impact the Group results. 

  Related Party Transactions 

Other than the transactions disclosed in Note 20 relating to key management personnel, there have been no 

related party transactions that have occurred during the current or prior financial year. 

  Events Subsequent to Reporting Date 

There has not been any matter or circumstance occurring subsequent to the end of the financial year that has 

significantly affected, or may significantly affect, the operations of the Group, the results of those operations 

or the state of affairs of the Group in future years.   

74  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  75 

Adslot 2022 Annual Report

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Declaration 

The  Directors  declare  that  the  financial  statements,  comprising  the  statement  of  profit  or  loss  and  other 
comprehensive  income,  statement  of  financial  position,  statement  of  changes  in  equity,  statement  of  cash 
flows and accompanying notes, as set out on pages 33 to 75 are in accordance with the Corporations Act 2001 
and: 

(a)  comply  with  Australian  Accounting  Standards,  the  Corporations  Regulations  2001  and  other 

mandatory professional reporting requirements in Australia;  

(b)  give a true and fair view of the Company’s financial position as at 30 June 2022 and of its performance, 
as represented by the results of its operations and its cash flows, for the financial year ended on that 
date; and 

(c)  the  Company  has  included  in  the  notes  to  the  financial  statements  an  explicit  and  unreserved 

statement of compliance with International Financial Reporting Standards. 

In the directors’ opinion: 

(a)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when 

they become due and payable. 

(b)  the audited remuneration disclosures set out on pages 18 to 26 of the Directors’ Report comply with 

section 300A of the Corporations Act 2001. 

The  directors  have  been  given  the  declaration  by  the  Chief  Executive  Officer  and  Chief  Financial  Officer 
required by section 295A of the Corporations Act 2001. 

This declaration is made in accordance with a resolution of the directors. 

Andrew Barlow 
Chairman 
Adslot Ltd 

29 August 2022 

78

76  Adslot 2022 Annual Report   

Adslot 2022 Annual Report

Grant Thornton Audit Pty Ltd 

Melbourne VIC 3008 

Grant Thornton Audit Pty Ltd 

Level 22 Tower 5 

Collins Square 

727 Collins Street 

GPO Box 4736 

Level 22 Tower 5 

Melbourne VIC 3001 

Collins Square 

727 Collins Street 

T +61 3 8320 2222 

Melbourne VIC 3008 

GPO Box 4736 

Melbourne VIC 3001 

T +61 3 8320 2222 

Independent Auditor’s Report 

To the Members of Adslot Limited 

Report on the audit of the financial report 

Auditor’s Independence Declaration 

Opinion 

We have audited the financial report of Adslot Limited (the Company) and its subsidiaries (the Group), which 

To the Directors of Adslot Limited 

comprises the consolidated statement of financial position as at 30 June 2022, the consolidated statement of 

In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 

profit or loss and other comprehensive income, consolidated statement of changes in equity and 

of  

consolidated statement of cash flows for the year then ended, and notes to the consolidated financial 

statements, including a summary of significant accounting policies, and the Directors’ declaration.  

Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 

have been: 

In our opinion, the accompanying financial report of the Group is in accordance with the Corporations Act 

2001, including: 

a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 

the audit; and 

a  giving a true and fair view of the Group’s financial position as at 30 June 2022 and of its performance 

for the year ended on that date; and  

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

b  complying with Australian Accounting Standards and the Corporations Regulations 2001. 

Basis for opinion 

Grant Thornton Audit Pty Ltd 

Chartered Accountants 

We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those 

standards are further described in the Auditor’s Responsibilities for the Audit of the Financial Report section 

of our report. We are independent of the Group in accordance with the auditor independence requirements 

of the Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical 

Standards Board’s APES 110 Code of Ethics for Professional Accountants (including Independence 

Standards) (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled 

E W Passaris 

our other ethical responsibilities in accordance with the Code.  

Partner – Audit & Assurance 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of 

the financial report of the current period. These matters were addressed in the context of our audit of the financial 

report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these 

Melbourne, 29 August 2022 

opinion. 

Key audit matters  

matters.  

www.grantthornton.com.au 

ACN-130 913 594 

Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 

www.grantthornton.com.au 

‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 

ACN-130 913 594 

refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 

GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 

firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 

Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 

another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 

‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 

556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 

refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 

Legislation. 

GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 

firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 

another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 

w 

556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 

Legislation. 

#7974567v1w 

 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Declaration 

Independent Auditor’s Report 

(b)  give a true and fair view of the Company’s financial position as at 30 June 2022 and of its performance, 

as represented by the results of its operations and its cash flows, for the financial year ended on that 

Independent Auditor’s Report 

To the Members of Adslot Limited 

Report on the audit of the financial report 
Auditor’s Independence Declaration 
Opinion 

Grant Thornton Audit Pty Ltd 
Level 22 Tower 5 
Collins Square 
727 Collins Street 
Melbourne VIC 3008 
Grant Thornton Audit Pty Ltd 
GPO Box 4736 
Level 22 Tower 5 
Melbourne VIC 3001 
Collins Square 
727 Collins Street 
T +61 3 8320 2222 
Melbourne VIC 3008 
GPO Box 4736 
Melbourne VIC 3001 

T +61 3 8320 2222 

To the Directors of Adslot Limited 
We have audited the financial report of Adslot Limited (the Company) and its subsidiaries (the Group), which 
comprises the consolidated statement of financial position as at 30 June 2022, the consolidated statement of 
In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
profit or loss and other comprehensive income, consolidated statement of changes in equity and 
of  
consolidated statement of cash flows for the year then ended, and notes to the consolidated financial 
statements, including a summary of significant accounting policies, and the Directors’ declaration.  

Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 
have been: 

In our opinion, the accompanying financial report of the Group is in accordance with the Corporations Act 
2001, including: 

a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 

the audit; and 

a  giving a true and fair view of the Group’s financial position as at 30 June 2022 and of its performance 

for the year ended on that date; and  

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

b  complying with Australian Accounting Standards and the Corporations Regulations 2001. 

Basis for opinion 

Grant Thornton Audit Pty Ltd 
Chartered Accountants 

We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those 
standards are further described in the Auditor’s Responsibilities for the Audit of the Financial Report section 
of our report. We are independent of the Group in accordance with the auditor independence requirements 
of the Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical 
Standards Board’s APES 110 Code of Ethics for Professional Accountants (including Independence 
Standards) (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled 
our other ethical responsibilities in accordance with the Code.  

E W Passaris 
Partner – Audit & Assurance 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion. 

Melbourne, 29 August 2022 

Key audit matters  

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of 
the financial report of the current period. These matters were addressed in the context of our audit of the financial 
report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these 
matters.  

www.grantthornton.com.au 
ACN-130 913 594 

The  Directors  declare  that  the  financial  statements,  comprising  the  statement  of  profit  or  loss  and  other 

comprehensive  income,  statement  of  financial  position,  statement  of  changes  in  equity,  statement  of  cash 

flows and accompanying notes, as set out on pages 33 to 75 are in accordance with the Corporations Act 2001 

and: 

(a)  comply  with  Australian  Accounting  Standards,  the  Corporations  Regulations  2001  and  other 

mandatory professional reporting requirements in Australia;  

date; and 

In the directors’ opinion: 

(c)  the  Company  has  included  in  the  notes  to  the  financial  statements  an  explicit  and  unreserved 

statement of compliance with International Financial Reporting Standards. 

(a)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when 

they become due and payable. 

(b)  the audited remuneration disclosures set out on pages 18 to 26 of the Directors’ Report comply with 

section 300A of the Corporations Act 2001. 

The  directors  have  been  given  the  declaration  by  the  Chief  Executive  Officer  and  Chief  Financial  Officer 

required by section 295A of the Corporations Act 2001. 

This declaration is made in accordance with a resolution of the directors. 

Andrew Barlow 

Chairman 

Adslot Ltd 

29 August 2022 

76  Adslot 2022 Annual Report   

Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
www.grantthornton.com.au 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
ACN-130 913 594 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
Legislation. 
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
w 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
Legislation. 

Adslot 2022 Annual Report  77 

Adslot 2022 Annual Report

#7974567v1w 

79

 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent Auditor’s Report Page 2 

Independent Auditor’s Report Page 3 

Key audit matter

How our audit addressed the key audit matter

Intangible assets and goodwill impairment testing

Note 10

Goodwill and other intangibles included within the 
Group’s statement of financial position amounted to 
$12,167,061 at 30 June 2022.

Our procedures included, amongst others:

•

AASB 136;

• Reviewing the impairment model for compliance with 
Grant Thornton Audit Pty Ltd 
Level 22 Tower 5 
Collins Square 
727 Collins Street 
Melbourne VIC 3008 
GPO Box 4736 
Melbourne VIC 3001 

Assessing management's determination of the Group's 
cash-generating units based on our understanding of the 
nature of the Group's business, how management 
monitors the entity’s operations and reports to those 
charged with governance;

An entity is required, per AASB 136 Impairment of 
Assets, to assess at the end of each reporting period 
whether there is any indication that an asset may be 
impaired. Should any indication of impairment exist, the 
entity shall estimate the asset’s recoverable amount. 
Where the carrying amount exceeds the recoverable 
Auditor’s Independence Declaration 
amount, an impairment charge should be recognised. 
In addition, goodwill is required to be tested annually 
for impairment.
To the Directors of Adslot Limited 
The Group assessed the assets’ recoverable amount 
In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
using the fair value less cost of disposal approach.
of  
•
This area is a key audit matter as impairment testing of 
Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 
goodwill and intangible assets requires a high degree 
have been: 
of estimation and judgement by management. In 
addition, there is subjectivity involved relating to 
assumptions and key inputs.

Reviewing relevant disclosures for adequacy in the financial 
statements.

Testing the mathematical accuracy and appropriateness 
of the methodology of the underlying model calculations;

Performing a sensitivity analysis of the key assumptions 
in the model; and

Assessing the reasonableness of inputs and assumptions 
used in the model prepared by management;  

a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 

T +61 3 8320 2222 

the audit; and 

•

•

Research and development grants and capitalised wages 

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

Note 8 and Note 10

During the year ended 30 June 2022, the Group 
recognised $2.5 million relating to capitalised 
development costs as intangible assets. In addition, the
Group has recognised a receivable for associated 
research and development (R&D) grants to the value of 
Grant Thornton Audit Pty Ltd 
$1.2 million under the R&D Tax Incentive Scheme from 
Chartered Accountants 
AusIndustry, for estimated and submitted R&D claims 
at year-end. 

A high level of judgement is required in determining 
whether the criteria for capitalising R&D costs are met.
As such, there is a risk that the criteria for capitalisation 
E W Passaris 
in accordance with AASB 138 Intangible Assets costs 
Partner – Audit & Assurance 
are not achieved. 
Melbourne, 29 August 2022 
Under AASB 120 Accounting for Government Grants
and Disclosure of Government Assistance, grants 
received relating to capitalised costs must be offset 
against the capitalised amount, while grants relating to 
costs not capitalised are to be recognised as income. 
Estimated R&D grant claims pertaining to costs 
incurred during the 2022 financial year and R&D grant 
claims submitted but not yet received relating to costs 
incurred in the previous financial year are to be 
recognised as a receivable.

•

•

•

•

•

•

•

•

•

Our procedures included, amongst others:

Obtaining an understanding of the capitalisation process 
and how costs are allocated to the project; 

Reviewing compliance with criteria for capitalisation of 
costs under AASB 138;

Assessing the reasonableness of total development 
costs against expectations, having regard to prior year 
costs and current year budgeted costs;

Testing on a sample basis, capitalised development 
costs incurred to underlying supporting documentation;

Ensuring the above sample meets the recognition 
requirements of accounting standard AASB 138;

Testing the mathematical accuracy of R&D grant claims 
accrued;

Obtaining an understanding of the current status of 
discussions with AusIndustry in relation to R&D claims; 

Utilising Grant Thornton’s internal R&D expert to review
the FY22 receivable for compliance with the tax 
legislation; and

Grant Thornton Audit Pty Ltd 

Chartered Accountants 

E W Passaris 

Partner – Audit & Assurance 

Melbourne, 29 August 2022 

Assessing the appropriateness of the disclosures in the 
financial statements.

This area is a key audit matter given the subjectivity 
and management judgement applied in assessing 
www.grantthornton.com.au 
whether costs meet the recognition criteria of AASB
ACN-130 913 594 
138 and meet the recognition requirements of the R&D 
Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
Tax Incentive Scheme.
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
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GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
Grant Thornton Australia Limited 75
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
78  Adslot 2022 Annual Report   
Legislation. 

(cid:3)

#7974567v1w 

80

Adslot 2022 Annual Report

Grant Thornton Audit Pty Ltd 

Level 22 Tower 5 

Collins Square 

727 Collins Street 

Melbourne VIC 3008 

GPO Box 4736 

Melbourne VIC 3001 

T +61 3 8320 2222 

Auditor’s Independence Declaration 

To the Directors of Adslot Limited 

In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 

Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 

a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 

of  

have been: 

the audit; and 

www.grantthornton.com.au 

ACN-130 913 594 

Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 

‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 

refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 

GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 

firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 

another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 

556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 

Adslot 2022 Annual Report  79 

Legislation. 

#7974567v1w 

 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent Auditor’s Report Page 2 

Independent Auditor’s Report Page 3 

Revenue Recognition 

Note 3

The Group derives revenue by rendering services 
performed under the terms of the contractual 
agreements. 

Our procedures included, amongst others:

• Reviewing revenue recognition policies to assess 

•

compliance with AASB 15 Revenues from Contracts with 
Customers;

Grant Thornton Audit Pty Ltd 
Level 22 Tower 5 
Collins Square 
727 Collins Street 
Melbourne VIC 3008 
GPO Box 4736 
Melbourne VIC 3001 

• Reviewing a sample of customer contracts to ensure 

Performing non-substantive analytical procedures over 
revenue balances;

Determining the appropriate revenue recognition 
methods for multiple contractual agreements can be 
complex and involves management judgment, which 
includes determining each performance obligation 
within contracts, allocating consideration to individual 
performance obligations and identifying when 
performance obligations are satisfied so revenue can 
Auditor’s Independence Declaration 
be recognised.
The area is a key audit matter due to the application of 
To the Directors of Adslot Limited 
judgement to the contractual arrangements with 
customers.
In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
•
of  

Selecting a sample of revenue transactions and 
examining supporting information, including invoices, 
contracts, and subsequent receipts, among others, to test
occurrence, cut-off, accuracy and recognition of revenue;

Reviewing contract liabilities and publisher liability 
accounts to ensure these are appropriately treated;
Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 
have been: 

T +61 3 8320 2222 
revenue is being appropriately recognised;

Assessing the adequacy of the Group’s disclosures within 
the financial statements.

•

a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 

Going concern

the audit; and 

Note 1 (c)

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

As set out in Note 1 (c) of the financial report, a delay 
in expected growth in revenues, and/or a delay in 
payment of the FY2022 R&D claim, has the potential to 
create a cash flow risk to the Group which could affect 
its ability to pay its debts as and when they fall due, 
and to realise its assets in the normal course of 
Grant Thornton Audit Pty Ltd 
business. 
Chartered Accountants 
Cash flow forecasts prepared by management indicate 
that there are sufficient cash reserves to continue to 
support management’s going concern assessment. 

This is a key audit matter due to the uncertainty in 
E W Passaris 
relation to profitability of the business.
Partner – Audit & Assurance 

Melbourne, 29 August 2022 

Our procedures included, amongst others:

• Collating the results of our inquiries, observations, 

analytical procedures and other procedures in order to 
form a conclusion on whether the Group's ability to 
continue as a going concern is still present through the 
year end;

•

•

•

Obtaining management's 12 month cash flow forecast 
from the date of opinion issuance;

Verifying the cash flow forecast model is mathematically 
accurate;

Ensuring key assumptions and inputs of the model are 
reasonable and supportable;

• Performing a sensitivity analysis on the key assumptions 

and inputs within the model;

•

•

Reviewing subsequent events which impact the going 
concern assumption; and

Assessing the adequacy of the disclosures in the 
financial statements.

Information other than the financial report and auditor’s report thereon

The Directors are responsible for the other information. The other information comprises the information included 
in the Group’s annual report for the year ended 30 June 2022, but does not include the financial report and our 
auditor’s report thereon.

www.grantthornton.com.au 
ACN-130 913 594 

Our opinion on the financial report does not cover the other information and we do not express any form of 
assurance conclusion thereon. 

Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
#7974538v1
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
Grant Thornton Australia Limited 76
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
Legislation. 

(cid:3)
Adslot 2022 Annual Report  79 

Adslot 2022 Annual Report

81

#7974567v1w 

78  Adslot 2022 Annual Report   

 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent Auditor’s Report Page 4 

Corporate Governance Statement 

 In connection with our audit of the financial report, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial report or our knowledge 
obtained in the audit or otherwise appears to be materially misstated. 

If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard. 

Responsibilities of the Directors’ for the financial report 

The Directors of the Company are responsible for the preparation of the financial report that gives a true and fair 
view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal 
control as the Directors determine is necessary to enable the preparation of the financial report that gives a true 
and fair view and is free from material misstatement, whether due to fraud or error. 

T +61 3 8320 2222 

Grant Thornton Audit Pty Ltd 
Level 22 Tower 5 
Collins Square 
727 Collins Street 
Melbourne VIC 3008 
GPO Box 4736 
Melbourne VIC 3001 

In preparing the financial report, the Directors are responsible for assessing the Group’s ability to continue as a 
Auditor’s Independence Declaration 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or to cease operations, or have no realistic 
To the Directors of Adslot Limited 
alternative but to do so. 

In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
Auditor’s responsibilities for the audit of the financial report 
of  
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from 
Adslot Limited for the year ended 30 June 2022, I declare that, to the best of my knowledge and belief, there 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
have been: 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance 
a  no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to 
with the Australian Auditing Standards will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of this financial report. 

b  no contraventions of any applicable code of professional conduct in relation to the audit. 

the audit; and 

A further description of our responsibilities for the audit of the financial report is located at the Auditing and 
Assurance Standards Board website at: http://www.auasb.gov.au/auditors_responsibilities/ar1_2020.pdf.This 
description forms part of our auditor’s report.

Report on the remuneration report

Grant Thornton Audit Pty Ltd 
Chartered Accountants 

Opinion on the remuneration report

We have audited the Remuneration Report included in pages 18 to 26 of the Directors’ report for the year 
ended 30 June 2022.

In our opinion, the Remuneration Report of Adslot Limited, for the year ended 30 June 2022 complies with 
section 300A of the Corporations Act 2001.

E W Passaris 
Partner – Audit & Assurance 

Melbourne, 29 August 2022 
Responsibilities

The Directors of the Company are responsible for the preparation and presentation of the Remuneration Report 
in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted in accordance with Australian Auditing Standards. 

Grant Thornton Audit Pty Ltd
Chartered Accountants

www.grantthornton.com.au 
ACN-130 913 594 
E W Passaris
Partner – Audit & Assurance
Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
Melbourne, 29 August 2022
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
Grant Thornton Australia Limited 77
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
80  Adslot 2022 Annual Report   
Legislation. 

Adslot 2022 Annual Report

82

#7974567v1w 

In  accordance  with  Listing  Rule  4.10.3,  Adslot’s  Corporate  Governance  Statement  can  be  found  at 

http://www.adslot.com/investor-relations/governance/ 

Shareholder Information 

Additional information required by the Australian Securities Exchange Limited and not shown elsewhere in this 

report is as follows.  The information is current as at 15 August 2022. 

Distribution of equity securities 

The number of shareholders by size of shareholding are: 

Ordinary Shares 

Number of Holders  Number of Shares 

1 – 1,000 

1,001 – 5,000 

5,001 – 10,000 

10,001 – 100,000 

100,001 + 

TOTAL 

The number of shareholders holding less than a marketable parcel of $500 

(50,000 shares): 

Twenty largest shareholders 

The names of the twenty largest holders of quoted shares are: 

NATIONAL NOMINEES LIMITED 

MR PETER DIAMOND + MRS DIANA DIAMOND 

J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 

J & M BARLOW PENSION FUND+ 

DAWNIE DIXON PTY LTD 

MR ANDREW BARLOW 

INVIA CUSTODIAN PTY LIMITED  

CAPITAL ACCRETION PTY LTD 

ZERO NOMINEES PTY LTD 

BNP PARIBAS NOMS PTY LTD  

AMBLESIDE VENTURES PTY LTD 

SAPEAME PTY LTD 

STOCK RANGE PTY LTD 

14  MR PETER STANKOVIC 

CHARMED5 PTY LTD 

1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

15 

17 

18 

19 

16  MR DAVID WILLIAM HOLZWORTH + MRS JANE ELIZABETH HOLZWORTH 

G & D DIXON INVESTMENTS PTY LTD 

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED 

SISUG PTY LTD 

20  MOSLOF SERVICES PTY LTD 

Total Top 20 holders of Ordinary Shares 

Remaining holders balance 

Classes of Shares - Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. 

Substantial Shareholders 

Private Portfolio Managers Pty Ltd 

Peter Diamond 

Jencay Capital Pty Ltd 

Geoff Dixon 

Shares 

% Shares 

        208,907,133 

200,000,000 

166,955,075 

        113,929,061 

9.48  

9.07  

           7.57  

           5.17 

Voting Rights - All ordinary shares carry one vote per share without restrictions.

203 

291 

392 

1,030 

836 

2,752 

1,612 

19,928 

951,881 

3,123,830 

39,584,037 

2,160,798,980 

2,204,478,656 

21,040,941 

Listed Ordinary Shares 

Number of 

Shares 

% of  

Shares 

343,289,521 

200,000,000 

167,121,742 

109,273,821 

91,108,083 

84,743,388 

63,797,136 

45,532,094 

38,600,000 

36,606,816 

35,038,282 

32,941,379 

32,387,780 

24,017,150 

21,000,000 

14,000,000 

13,025,842 

12,787,437 

12,107,183 

11,764,706 

15.57 

9.07 

7.58 

4.96 

4.13 

3.84 

2.89 

2.07 

1.75 

1.66 

1.59 

1.49 

1.47 

1.09 

0.95 

0.64 

0.59 

0.58 

0.55 

0.53 

1,389,142,360 

815,336,296 

63.01 

36.99 

Adslot 2022 Annual Report  81 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent Auditor’s Report Page 4 

Corporate Governance Statement 

In  accordance  with  Listing  Rule  4.10.3,  Adslot’s  Corporate  Governance  Statement  can  be  found  at 
http://www.adslot.com/investor-relations/governance/ 

Shareholder Information 

Additional information required by the Australian Securities Exchange Limited and not shown elsewhere in this 
report is as follows.  The information is current as at 15 August 2022. 

Distribution of equity securities 

The number of shareholders by size of shareholding are: 

Ordinary Shares 
Number of Holders  Number of Shares 

1 – 1,000 
1,001 – 5,000 
5,001 – 10,000 
10,001 – 100,000 
100,001 + 

TOTAL 

The number of shareholders holding less than a marketable parcel of $500 
(50,000 shares): 

Twenty largest shareholders 

The names of the twenty largest holders of quoted shares are: 

NATIONAL NOMINEES LIMITED 
1 
MR PETER DIAMOND + MRS DIANA DIAMOND 
2 
J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 
3 
J & M BARLOW PENSION FUND+ 
4 
DAWNIE DIXON PTY LTD 
5 
MR ANDREW BARLOW 
6 
INVIA CUSTODIAN PTY LIMITED  
7 
CAPITAL ACCRETION PTY LTD 
8 
ZERO NOMINEES PTY LTD 
9 
BNP PARIBAS NOMS PTY LTD  
10 
AMBLESIDE VENTURES PTY LTD 
11 
SAPEAME PTY LTD 
12 
STOCK RANGE PTY LTD 
13 
14  MR PETER STANKOVIC 
15 
16  MR DAVID WILLIAM HOLZWORTH + MRS JANE ELIZABETH HOLZWORTH 
17 
18 
19 
20  MOSLOF SERVICES PTY LTD 

G & D DIXON INVESTMENTS PTY LTD 
HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED 
SISUG PTY LTD 

CHARMED5 PTY LTD 

Total Top 20 holders of Ordinary Shares 

Remaining holders balance 

203 

291 

392 

1,030 

836 

2,752 

1,612 

19,928 

951,881 

3,123,830 

39,584,037 

2,160,798,980 

2,204,478,656 

21,040,941 

Listed Ordinary Shares 

Number of 
Shares 

% of  
Shares 

343,289,521 
200,000,000 
167,121,742 
109,273,821 
91,108,083 
84,743,388 
63,797,136 
45,532,094 
38,600,000 
36,606,816 
35,038,282 
32,941,379 
32,387,780 
24,017,150 
21,000,000 
14,000,000 
13,025,842 
12,787,437 
12,107,183 
11,764,706 

1,389,142,360 

815,336,296 

15.57 
9.07 
7.58 
4.96 
4.13 
3.84 
2.89 
2.07 
1.75 
1.66 
1.59 
1.49 
1.47 
1.09 
0.95 
0.64 
0.59 
0.58 
0.55 
0.53 

63.01 

36.99 

Classes of Shares - Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. 

Substantial Shareholders 

Private Portfolio Managers Pty Ltd 
Peter Diamond 
Jencay Capital Pty Ltd 
Geoff Dixon 

Shares 
        208,907,133 
200,000,000 
166,955,075 
        113,929,061 

% Shares 
9.48  
9.07  
           7.57  
           5.17 

Voting Rights - All ordinary shares carry one vote per share without restrictions.

80  Adslot 2022 Annual Report   

Adslot 2022 Annual Report  81 

Adslot 2022 Annual Report

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Directory 

Directors 
Mr Andrew Barlow – Non-Executive Chairman 
Mr Ben Dixon – Executive Director 
Mr Adrian Giles – Non-Executive Director 
Ms Sarah Morgan – Non-Executive Director 
Mr Andrew Dyer – Non-Executive Director 
Mr Tom Triscari – Executive Director 

Chief Executive Officer  
Mr Ben Dixon 

Company Secretary 
Mr Mark Licciardo 
Mertons Corporate Services Pty Ltd 
Level 7, 330 Collins Street 
Melbourne, VIC 3000  
Australia 

Auditors 
Grant Thornton Australia 
Collins Square, Tower 5 
727 Collins Street 
Melbourne, VIC 3008 
Australia 

Bankers 
National Australia Bank Limited 
330 Collins Street 
Melbourne, VIC 3000  
Australia 

Share Register 
Computershare Registry Services Pty Ltd 
Yarra Falls 
452 Johnston Street 
Abbotsford, VIC 3001  
Australia 

Home Stock Exchange 
Australian Securities Exchange Limited 
Level 45, South Tower 
Rialto, 525 Collins Street 
Melbourne, VIC 3000  
Australia 
ASX Code: ADS 

Website 
www.adslot.com 

Registered Office 
Adslot Ltd 
Level 2, 419 Collins Street 
Melbourne, VIC 3000  
Australia 
Phone: + 61 3 8695 9100   

Head Office 
Adslot Ltd 
Level 2, 419 Collins Street 
Melbourne, VIC 3000  
Australia 
Phone: + 61 3 8695 9100 

Asia Pacific Offices 
Level 7, 10-14 Waterloo Street 
Surry Hills, NSW 2010  
Australia 

1-231, Shanghai 1933 
No 10 Shajing Road 
Shanghai 200080 
China 

301S Botany Road 
Botany Downs, Auckland 
New Zealand 

North America Office 
228 Park Ave S 
PMB 23637 
New York, New York 10003  
United States of America  

European Offices 
10 John Street 
London, WCIN 2EB 
United Kingdom 

Poststraße 33,  
20354 Hamburg 
Germany 

84

82  Adslot 2022 Annual Report   

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