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FY2024 Annual Report · adidas
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1
2024 Annual Report
adslot.com

2

3
Contents
Adslot 2024 Annual Report
5	
Message from our Executive Chairman
6 
Directors’ Report
17 
Audited Remuneration Report
26 
Auditor’s Independence Declaration
27 
Consolidated Statement of Profit or Loss
and Other Comprehensive Income
28 
Consolidated Statement of Financial Position
29 
Consolidated Statement of Changes in Equity
30 
Consolidated Statement of Cash Flows
31 
Notes to the Financial Statements
67	
Consolidated Entity Disclosure Statement 
68 
Directors’ Declaration
69 
Independent Auditor’s Report
73 
Corporate Governance Statement
73 
Shareholder Information
74 
Corporate Directory

4
To simplify premium
media trading
through technology
and collaboration.

5
Message from our 
Executive Chairman
Mr Andrew Dyer
It is with a mix of humility and determination that 
I share with you the Adslot Annual Report for the 
year ended 30 June 2024. It has been a year filled 
with challenges, tests of resilience, and moments 
that demanded tough decisions.
The global digital adverting industry is grappling 
with significant change whether it is being driven 
by tightening economic conditions, regulatory 
pressures or technological innovation.
Notwithstanding this, the fundamental problems 
we are trying to solve remain - digital media 
industry economics are high cost and opaque 
as 50 – 70% of ads do not reach their target 
audience.  Google’s consumer choice solution 
(rather than outright cookie depreciation) will 
further reduce advertisers’ ability to target 
audiences, manage frequency, measure impact 
and reconcile ad campaigns.  In this environment 
first party data and signals become the only means 
to target 100% of audiences. Adslot is the only 
audience focused digital media trading solutions 
that is not consumer ID based.
Over the year we directly experienced the impact 
of the major holding companies tightening their 
costs with the loss of three markets for our 
Symphony product.  We also experienced longer 
sales cycles and challenges to move a number 
of key initiatives forward.  These factors have 
undeniably impacted our performance, and it 
is essential to acknowledge this. Despite these 
hurdles, our dedication to our mission remained 
steadfast.  We continued during the FY24 Year to 
invest in products (br1dge) and key markets 
(Germany and the UK) but in a more targeted way 
to ensure a better return on investment. Our teams 
have worked tirelessly, often going above and 
beyond, to deliver cutting-edge solutions that 
address the needs of our clients and stakeholders.
I would like to extend my thanks to our employees, 
who have persevered and adapted though many of 
the challenges. Their hard work and commitment 
have stabilised the core business and prepared 
us for new initiatives which has set the stage for 
future growth and success.  To our shareholders, 
thank you for your unwavering support and trust 
in our vision. Your confidence in our potential 
fuels us.
Since the end of the Financial Year, we have 
also taken significant steps to streamline our 
operations and enhance our efficiency. We have 
re-evaluated our processes, identifying areas 
for improvement, and implementing measures 
to ensure we are well-positioned to capitalize on 
emerging opportunities. We have formulated plans 
to significantly reduce costs and our cash burn 
rate, and we are focused on achieving price 
rises and new revenue initiatives including rolling 
out the publisher “buy-side” solution known 
as StoreFront.  We have intuitively changed the 
way we financially analyse, manage and report 
the five product offerings and the group as 
a whole, but acknowledge that more work 
is required.
Looking ahead, we remain optimistic and 
confident in our ability to navigate the complexities 
and opportunities of our industry.  Our roadmap for 
the coming year is clear: to continue activate key 
opportunities; strengthen the balance sheet and 
move the business to profitability.
In closing, I want to reiterate my appreciation for 
everyone who has played a part in our journey 
this year.  The path forward may still present 
challenges, but with the collective strength of our 
teams and the support of our shareholders, I am 
confident that we will emerge stronger and more 
resilient.
Sincerely,
Andrew Dyer
Executive Chairman
Dear Shareholders and Valued 
Team Members,

6
Directors’ Report
Andrew Dyer is Chair of Rozetta Institute, an 
independent, not-for-profit research organisation 
that seed-funds transformative research centres 
to deliver societal impact. Mr Dyer is also a 
Senior Partner Emeritus and Senior Advisor of 
The Boston Consulting Group (BCG), and a 
member of BCG’s global Senior Partner Emeritus 
Council. Mr Dyer is also an advisor to several 
public and private company CEO’s and boards.
In his 29 years with BCG Mr Dyer supported 
senior executives in leading companies around 
the world.  He also held local, regional and global 
leadership positions, including leading BCG’s 
People & Organization and Enablement Practices 
and was also a member of BCG’s global Executive 
Committee, including roles on several BCG 
Board Committees. 
Prior to joining BCG in 1994, Mr Dyer worked 
for the Commonwealth Bank and the Australian 
Federal Government. Mr Dyer is a member of 
the Adslot’s Audit & Risk Committee and 
Remuneration Committee. 
Mr Dyer was appointed as Chairman of Adslot 
on 9 June 2023.
Mr Dyer was appointed as Executive Chairman 
of Adslot on 13 August 2024
Mr Andrew Dyer
Executive Chairman
Adrian Giles is an entrepreneur in the Internet 
and Information Technology industries. In 1997 
Mr Giles co-founded Sinewave Interactive which 
pioneered the concept of marketing a website 
using search engines and was the first company 
in Australia to offer Search Engine Optimisation 
(SEO) as a service. 
Mr Giles co-founded Hitwise which grew over 
10 years to become one of the most recognised 
global internet measurement brands in the USA, 
UK, Australia, NZ, Hong Kong, and Singapore. 
Whilst positioning the company for a NASDAQ 
listing in early 2007 Hitwise was sold to Experian 
(LSX: EXPN) in one of Australia’s most successful 
venture capital backed trade sales.
Mr Giles is also Chairman of Fortress Esports - an 
esports and video game entertainment company. 
Mr Giles is Chair of the Remuneration Committee 
and a member of the Audit & Risk Committee.
Mr Adrian Giles
Non-Executive Director

7
continued Directors’ Report
Sarah Morgan has extensive experience in the 
finance industry, primarily as part of independent 
corporate advisory firm Grant Samuel. Ms Morgan 
has been involved in public and private company 
mergers and acquisitions, as well as equity and 
debt capital raisings. She holds a degree in 
Engineering and a Master of Business 
Administration from the University of Melbourne 
and is a Graduate of Australian Institute of 
Company Directors.
Ms Morgan is a Non-Executive Director of Future 
Generation Global Investment Limited (from July 
2015) and Intrepid Group Pty Ltd (from January 
2019). Ms Morgan was previously a Non-Executive 
Director of Hansen Technology Limited (from 
October 2014 to December 2019), Nitro Software 
Limited (from November 2019 to March 2023) 
and Whispir Limited (from January 2019 to 
January 2024).
Ms Morgan is Chair of the Audit and 
Risk Committee.
Ms Sarah Morgan
Non-Executive Director
Tom Triscari is a leading expert in theprogrammatic 
AdTech industry. He is the founder and CEO of 
Lemonade Projects, a programmatic innovation 
firm based in NYC running strategic projects and 
experiments at the intersection of economics, 
game theory, and principles of radical transparency. 
The underlying thesis of Tom’s work is based on his 
methodology paper Programmatic Lemon Market 
Game published in May 2020. 
Mr Triscari's programmatic experience began in 
2007 developing addressable TV and data product 
requirements as a consultant for Project Canoe in 
New York, an initiative led by Comcast and Time 
Warner. He managed a multi-market team at 
Yahoo! Europe in Barcelona with responsibility 
for Right Media, the first programmatic exchange. 
At pre-IPO Criteo in London, Mr Triscari built and 
managed supply-side and data science teams. 
Mr Triscari was brought on as CEO to reposition 
Amsterdam-based Yieldr, a DSP platform. 
In 2015, he founded Labmatik, a programmatic 
transformation consultancy.
Mr Triscari has a B.A. in Economics from UCLA, 
an MBA from the University of Notre Dame, and 
hosts Quo Vadis, a leading industry newsletter. 
Mr Triscari was appointed as a non-executive 
director on 9 August 2021 and Executive Director, 
Head of Corporate Development and Interim 
Chief Financial Officer on 6 April 2022.
Mr. Triscari resigned from Executive Director, 
Head of Corporate Development & Interim 
Chief Financial Officer on 30 April 2024.
Mr Tom Triscari
Non-Executive Director

8
Directors’ Report 
 
Adslot 2024 Annual Report  8 
 
Chief Executive Officer and Executive Director 
 
Mr Ben Dixon 
 
Ben Dixon has over 27 years’ experience in the advertising and ad-tech industries. This includes both media
planning and strategy roles at leading agencies groups such as Publicis and Omnicom. During this period,
he was involved in the development of digital media strategies for a number of prominent technology and
telecommunications brands in Australia. 
Mr Dixon was then a founder of Facilitate Digital where he was involved in conceptualizing and developing
the Symphony Media workflow platform. During his tenure as Chief Executive Officer at Facilitate Digital he
oversaw the international expansion of Symphony and its first adoption by global agency groups.  
Following the acquisition of Facilitate Digital by Adslot in late 2013 he became an Executive Director of Adslot
Limited. 
 
Mr Dixon was appointed as the CEO in February 2018. 
 
Mr Dixon resigned as a Director and Chief Executive Officer on 6 September 2024. 
 
 
Interim Chief Executive Officer 
 
Mr Ben Loiterton 
 
Ben Loiterton’s career spans 35 years as a company director, executive, investment banker and involved in 
entrepreneurial activity.  
He is an experienced public company director having served on five ASX-listed company boards, two as 
chair, and various unlisted public company and private company boards. 
Mr Loiterton has extensive experience with driving commercial strategy, corporate finance, equity capital 
raising, IPOs, mergers & acquisitions, financial structuring, and providing legal and business advice for both 
fast-growth businesses, and companies navigating turnaround and restructuring. 
Mr Loiterton has direct experience in a wide array of sectors including technology, software / SaaS, 
telecoms, media, resources, energy, FMCGs & food, commercial property, financial services and traditional 
businesses.  He has co-founded several start-up businesses and arranged equity funding across the full 
spectrum from initial angel rounds to large private equity transactions. 
Mr Loiterton is a Principal at Sydney-based merchant banking firm Andover Partners. 
Mr Loiterton graduated B. Comm LL. B from the University of New South Wales. 
Mr Loiterton was appointed as Interim Chief Executive Officer on 6 September 2024 replacing Mr Ben Dixon 
who resigned as Chief Executive Officer on the same date. 
 
Company Secretary 
 
Mr Mark Licciardo 
 
Mark Licciardo is the founder and Managing Director of Mertons Corporate Services, now Acclime Corporate 
Services Australia. A former Company Secretary of Top 50 ASX listed companies Transurban Group and 
Australian Foundation Investment Company Limited, his expertise includes working with boards of directors 
in the areas of corporate governance, administration and company secretarial. Mark is a Fellow of the 
Australian Institute of Company Directors (AICD), the Institute of Company Secretaries and Administrators 
and the Governance Institute of Australia.  
Mr Licciardo holds a Bachelor of Business Degree (Accounting) from Victoria University and a Graduate 
Diploma in Company Secretarial Practice. 
Mr Licciardo is a non-executive director of ASX listed Frontier Digital Ventures (ASX: FDV) and a number 
of other unlisted public and private companies. 
Mr Licciardo joined Adslot Ltd as Company Secretary on 20 April 2022. 
 
 
 
 
 

9
 
 
 
Adslot 2024 Annual Report  9 
Directors 
Mr Andrew Dyer, Ms Sarah Morgan, Mr Adrian Giles & Mr Tom Triscari were directors for the whole financial 
year and up to the date of this report.  
 
Mr Andrew Barlow resigned as a Director on 16 February 2024. 
 
Directorships of other listed companies 
Other than those disclosed on pages 6 to 8 of this Annual Report no director holds a Directorship in any other 
listed companies in the three-year period immediately before the end of the financial year. 
Directors’ shareholdings 
The following table sets out each director’s relevant interest in shares or options in shares of the Group as at 
the date of this report. 
 
Directors 
Ordinary Shares 
# 
Share Options 
# 
Mr Andrew Dyer 
252,362,652 
43,914,681 
Mr Adrian Giles 
84,416,487 
- 
Ms Sarah Morgan 
72,956,406 
634,320 
Mr Tom Triscari 
- 
6,000,000 
Remuneration of directors and senior management 
Information about the remuneration of directors and senior management is set out in the remuneration report 
of this directors’ report. 
Directors’ Meetings 
The following table sets out the number of meetings of the Group’s Directors held during the year ended 30 
June 2024 and the number of meetings attended by each Director. 
 
Board of Directors 
Remuneration Committee 
Audit and Risk Committee 
Directors 
Held 
Attended 
Held 
Attended 
Held 
Attended 
Mr Andrew Dyer 
9 
9 
2 
2 
7 
7 
Mr Adrian Giles 
9 
9 
2 
2 
7 
7 
Mr Ben Dixon (i) 
9 
9 
- 
- 
- 
- 
Ms Sarah Morgan 
9 
9 
- 
- 
7 
7 
Mr Tom Triscari 
9 
8 
- 
- 
- 
- 
Mr Andrew Barlow (ii) 
6 
6 
1 
- 
- 
- 
 
 
(i) 
Mr Dixon resigned as a Director and Chief Executive Officer on 6 September 2024. 
(ii) 
Mr Barlow resigned as a Director on 16 February 2024. 
Chief Financial Officer 
 
Mr Mal Jayakody 
 
Mr Jayakody has been with the Adslot since 2011, the last eight years as the company’s Group Financial 
Controller. He was acting CFO for a brief stint in 2017 and has been head of finance since April 2023.  
Prior to joining Adslot, Mr Jayakody was the CFO of Sintesi, a research, design, and manufacturing business 
servicing the global apparel manufacturing market. He holds a Master of Business Administration and is a 
fellow member (FCPA) of CPA Australia, fellow member (FCMA) of the Chartered Institute of Management 
Accountants (CIMA) UK and member of Chartered Global Management Accountant (CGMA) 
Mr Jayakody was appointed as Chief Financial Officer on 1 May 2024. 

10
Directors’ Report (Continued) 
Adslot 2024 Annual Report  10 
Principal activities 
Adslot Ltd derives revenue from two principal activities:  
1.  Trading Technology - comprises Adslot Media, a leading global media trading technology platform, and 
Symphony, market-leading workflow automation technology for media agencies. 
2.  Services - comprises digital marketing services - provided by the Group’s Webfirm division - and project-
based customisation of Trading Technology. 
Operating Results 
 
2024 
2023 
Movement 
 
$ 
$ 
$ 
% 
Revenue from Trading Technology 
6,913,064 
7,462,448 
   (549,384) 
(7%) 
Revenue from Services 
1,527,363 
1,457,274 
70,089 
5% 
Total revenue and other income 
8,746,714 
9,229,962 
(483,248) 
(5%) 
EBITDA (loss) 
(7,582,565) 
(8,371,565) 
789,000 
9% 
Adjusted EBITDA (loss)1 
(2,095,459) 
(2,086,826) 
(8,633) 
(0)% 
NPAT (loss) 
(10,703,881) 
(12,078,360) 
  1,374,479 
11% 
Adjusted NPAT (loss)1   
(5,216,775) 
(5,793,621) 
576,846 
10% 
 
1 Adjusted EBITDA (loss) and Adjusted NPAT (loss): Adding back impairment of intangible assets of $5.1 
million and impairment of right of use asset of $0.4 million for FY2024 and $6.3 million for FY2023 (refer note 
10 for further information). Adjusted EBITDA (loss) and Adjusted NPAT (loss) are non-IFRS metrics used for 
management reporting. The Group believes Adjusted EBITDA (loss) and Adjusted NPAT (loss) reflects what 
it considers to be the underlying performance of the business. 
Review of Operations 
Total revenue and other income for FY2024 was $8.7 million a decrease of 5% versus $9.2 million in FY2023 
largely due to a 7% decrease in Trading Technology revenue. 
The Consolidated Group operating loss before interest, income tax, depreciation and amortisation (EDITDA) 
in FY2024 was $7.2 million a 14% improvement versus the $8.4 million loss in FY2023. The Consolidated 
Group operating loss after tax (NPAT) of $10.3 million is a 15% improvement to the prior year loss of $12.1 
million. 
FY2024 EBITDA and NPAT were substantially impacted by an impairment of intangible assets of $5.1 million 
and impairment of right of use asset of $0.4 million. FY2024 Adjusted EBITDA loss remained flat at $2.1 million 
and adjusted NPAT loss improved by 10% to $5.2 million. 
 
Trading Technology 
 
The strategic focus of the business remains Trading Technology revenues. These revenues are comprised of: 
• 
Trading Fees – fees charged as a percentage of media traded; generated primarily from Adslot Media 
but also from Symphony. Trading fees generated via the Adslot Media platform attract a higher 
percentage fee and represent the significant majority of Trading Fees; and 
 
• 
Licence Fees – generated primarily from Symphony, a market-leading workflow automation tool for 
Media Agencies, and also from customised solutions developed for Publishers. 
 
 
 
 

11
 
 
 
Adslot 2024 Annual Report  11 
Trading Fees 
Total Trading Fee revenue across Symphony and Adslot Media was $0.9 million in FY2024, a 16% decrease 
on the prior financial year (FY2023: $1 million). 
 
 
 
 
Adslot Media trading fees revenue for FY2024 was $0.8 million, a 11% decrease compared to the prior period 
(FY2023: $0.9 million). This decrease largely reflected a 9% fall in monetised total transaction value (TTV) for 
the Adslot Media platform due to adverse macroeconomic conditions which is impacting digital advertising 
spend, as well as, broader industry disruption, particularly in the US and UK. 
 
 
 
 
 
Other key initiatives during the year included the: 
 
Development of the German CTV market – during the year, Adslot established a technical partnership 
with Net ID, the European foundation that has created a privacy compliant, transparent and persistent 
user identifier as an alternative to US single sign-on providers. This is an important initiative to unlock 
marketplace demand from agencies. In addition, key publishers have been onboarded and an 
integration with the Springserve (CTV) ad server was commenced to enable the onboarding of more 
supply; 
 
Activation of the agency partner marketplace in the UK which has been slow to progress and trading 
activity expected from the restructure of GroupM has not yet materialised; 
 
Launch of the Publisher Storefront strategy at the end of the year with a specific focus on the UK, 
German and Australian markets; and 
 
Launch of Br1dge. 
 
 
 
 
$1,370 
$908 
$1,281 
$1,232 
$1,039 
$876 
 $-
 $200
 $400
 $600
 $800
 $1,000
 $1,200
 $1,400
 $1,600
FY 19
FY 20
FY 21
FY 22
FY 23
FY 24
Thousands
Total Trading Fees
$15.39 
$15.53 
$28.30 
$25.49 
$47.98 
$43.62 
 $-
 $10
 $20
 $30
 $40
 $50
 $60
FY19
FY20
FY21
FY22
FY23
FY24
Millions
Monetised Total Transaction Value   

12
Directors’ Report (Continued) 
Adslot 2024 Annual Report  12 
Licence Fees 
Total Licence Fee revenue across Symphony and Adslot Media was $6.0 million in FY2024, representing a 
6% reduction on the prior financial year (FY2023: $6.4 million). 
 
 
 
 
 
 
 
In April 2024, the Company announced amendments to its long standing agreement with international agency 
group, GroupM, for the provision of the standalone Symphony workflow management solution The 
amendments included the removal of dedicated development resources which were funded by GroupM and 
the removal of the Symphony platform from three markets; Vietnam, India and the Philippines. The 
amendments will result in a reduction of around $3.4 million in annualised licence fees from FY2025. The 
Company implemented cost reductions which offset some of the revenue reductions.  
 
The Symphony solution will remain active in eight markets for GroupM and contract terms extended GroupM’s 
commitment to maintain Symphony in those markets. The revised agreement also includes provisions for 
ongoing custom development to be conducted on a time and materials basis. 
 
Services 
Services revenue, including Webfirm and custom development work for Symphony and Adslot Media 
customers was $1.5 million in FY2024, a $0.07 million increase on the previous year (FY2023: $1.5 million).  
Webfirm revenue for FY2024 was $1.5 million, a $0.14 million increase on the previous year. (FY2023: $1.4 
million). 
 
 
 
$6,668 
$7,207 
$5,154 
$6,049 
$6,424 
$6,037 
 $-
 $1,000
 $2,000
 $3,000
 $4,000
 $5,000
 $6,000
 $7,000
 $8,000
FY 19
FY 20
FY 21
FY 22
FY 23
FY 24
Thousands
Total Licence Fees

13
 
 
 
Adslot 2024 Annual Report  13 
Cost Management 
Total operating costs of $10.8 million for FY2024 represented a 5% decrease in costs (FY2023: $11.3 million). 
Total operating costs are derived by adding back non-cash and non-operating expenses to Total expenses: 
 
2024 
2023 
 
$ 
$ 
Total expenses 
19,251,583 
21,084,780 
Depreciation and amortisation expenses 
(2,921,250) 
(3,413,260) 
Interest Expenses 
(69,544) 
(84,693) 
Impairment – Right of use asset - Melbourne 
(401,355) 
- 
Impairment – Intangible assets 
(5,085,751) 
(1,122,800) 
Impairment - Goodwill 
- 
(5,161,939) 
Total operating costs (i)  
10,773,683 
11,302,088 
(i) 
Total operating cost is total expenses excluding non-cash and non-operating expenses. Non-cash expenses 
include depreciation and amortisation among other non-cash expenses, 
 
As disclosed to the market in over the last 24 months, the Group has made pre-emptive steps to reduce cash 
outflows and extend its cash operating runway via a series of targeted cost reductions across the business. 
Cost reductions were targeted to ensure continued investment in strategic and revenue-generating product 
development, and no disruption to existing client relationships.   
 
Out of the total operating costs of $10.8 million, Br1dge related costs amounted to $1.3 million. Excluding 
Br1dge, operating costs decreased by 16%. The costs savings largely represented headcount savings which 
were realised through natural attrition, redundancies and optimising internal workflows. 
Capitalised development costs also reduced by 15% from $3.2 million to $2.7 million. 
 
EBITDA 
The EBITDA loss for FY2024 was $7.6 million, a $0.8 million decrease on the prior year (FY2023: $8.4 million). 
FY2024 includes $5.1 million impairment of intangible assets & $0.4 million impairment of right of use assets 
while FY2023 included a $6.3 million impairment of intangible assets. Excluding the intangible assets 
impairment, the adjusted EBITDA loss for FY2024 remained constant at $2.1 million. (FY2023: $2.1 million 
excluding $6.3 million impairment of intangible assets) The adjusted NPAT loss improved from $5.8 million in 
FY2023 to $5.2 million in FY2024. 
 
 
 $9,500
 $10,000
 $10,500
 $11,000
 $11,500
 $12,000
 $12,500
 $13,000
FY19
FY20
FY21
FY22
FY23
FY24
Thousands
Total Operating Cost

14
Directors’ Report (Continued) 
Adslot 2024 Annual Report  14 
Cash Management 
Net cash outflows from operating activities for FY2024 were $0.7 million, representing a $0.9 million 
improvement (FY2023: $1.6 million). This improvement was largely realised through an increase in customer 
receipts. 
Total R&D incentives received in FY2024 was $1.0 million which was recorded across operating activities ($0.3 
million) and investing activities ($0.7 million). 
The Group also partially concluded a successful capital raising towards the end of FY2024 and start of FY2025. 
$0.53 million before costs was raised through an institutional entitlement offer with 525 million fully paid 
ordinary shares issued before the end of the year.   
Additionally, at the start of FY2024 the Group raised $3.15 million after costs via an entitlement offer. The initial 
$1.1 million of this capital raise was carried out via a share placement in June 2023. 
Cash as at 30 June 2024 was $3.1 million (FY2023: $2.9 million).  
 
Business growth strategy 
The Group’s growth strategies for products are focussed on:  
Adslot Media 
• 
StoreFront Solution Roll-out to media clients with which Adslot has historic relationships and API’s, 
• 
Open Marketplace Grow TTV across platform, and increase ratio of monetised TTV, and 
• 
Media Auctions approach other clients including property platforms in US, UK, EU and Asia. 
Symphony: Re-approach other global media buyer agencies. 
Webfirm: Plan to extend sales and business development including cross-over leads from other business units. 
Br1dge: Early-stage roll-out under review with initial trial customers (major brands in US) already engaged. 
 
In addition, the Group will continue its focus on cost management as it progresses towards cash flow break-
even. 
 
Material business risks 
The Group is subject to risks of both a general nature and those specific to its business activities including, but 
not limited to: 
• 
Retaining existing customers and keeping them engaged in the product; 
• 
Attracting new customers and achieving revenue growth;  
• 
Cyber security incidents involving unauthorised access to data and assets, causing disruption to services;  
• 
Retaining key personnel and attracting new personnel; and 
• 
Ongoing access to funds in capital markets. 
 
The information presented in this Review of Operations has not been audited in accordance with the Australian 
Auditing Standards. 
 
Matters Subsequent to the End of the Financial Year 
The Company announced a capital raise in the form of a partially underwritten 3:4 accelerated pro rata non-
renounceable entitlement offer to raise $2.4 million on 17 June 2024. The entitlement offer comprised of an 
institutional component (Institutional Entitlement Offer) and an offer to eligible shareholders to participate on 
similar terms under a retail component (Retail entitlement offer). The Institutional Entitlement Offer was 
concluded in FY2024 and on 15 July 2024, the Company successfully concluded the Retail Entitlement Offer. 
The latter raised $0.95 million before costs for the issue of 953 million ordinary shares.  
The residual shortfall of up to approximately 940 million shares (representing an amount of approximately 
$0.94 million) maybe be placed by the company within three months after the close of the Entitlement Offer in 
accordance with the ASX Listing rules and the provisions of the Company’s Retail Entitlement Offer Document 
dated 24 June 2024. 
On 13 August 2024 the Company announced that Mr Andrew Dyer, the Company’s Chairman will assume the 
role of Executive Chairman with immediate effect and that the Company has commenced a strategic and 
operational review, with the objective of accelerating its pathway to breakeven. 

15
 
 
 
Adslot 2024 Annual Report  15 
On 6 September 2024 the Company announced the resignation of Mr Ben Dixon as Chief Executive Officer 
and that he has also resigned as a director of Adslot and certain subsidiaries. To assist with various projects, 
and to ensure an orderly transition, Mr Dixon will provide advisory services until 31 December 2024. Mr Ben 
Loiterton, who was advising the company on its strategic review and associated restructure, was appointed 
Interim Chief Executive Officer. 
The 6 September 2024 announcement also confirmed that Mr Dyer’s term as Executive Chair was extended 
to 30 June 2025 and that the Company has entered into agreements with its Board of Directors to take their 
compensation in equity instead of cash to assist the pathway to breakeven, subject to ASX and shareholder 
approval. 
 
Environmental regulations 
The Group’s operations are not subject to any significant environmental regulations under the Commonwealth, 
State or any other country in which the entity operates. 
 
Dividends 
The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid during 
the year. 
 
Shares under option 
Details of unissued shares or interests under option as at the date of this report are: 
Issue Type 
Expiry Date 
Exercise 
Price 
Balance at 
beginning of 
the period 
Issued  
during  
the period 
Lapsed/  
Forfeited during  
the period  
Exercised 
during 
 the period 
Balance at  
end of the 
 period 
 
 
$ 
(Number) 
(Number) 
(Number) 
(Number) 
(Number) 
Ordinary options 
02/09/2023 
0.041  
8,600,000 
-  
(8,600,000) 
- 
- 
Ordinary options 
12/07/2024 
0.028  
16,666,667  
-  
(2,750,000) 
-  
13,916,667  
Ordinary options 
06/08/2024 
0.034  
18,000,000  
-  
- 
- 
18,000,000  
Ordinary options 
16/12/2024 
0.043  
2,500,000  
-  
- 
- 
2,500,000  
Ordinary options 
29/07/2025 
0.041 
8,500,000 
- 
- 
- 
8,500,000 
Ordinary options 
29/07/2025 
0.041 
6,250,000 
- 
- 
- 
6,250,000 
Ordinary options 
08/08/2025 
0.028 
6,000,000 
- 
- 
- 
6,000,000 
Ordinary options 
11/10/2025 
0.040 
2,500,000 
- 
- 
- 
2,500,000 
Ordinary options 
15/06/2026 
0.018 
37,600,000 
- 
(2,400,000) 
- 
35,200,000 
Ordinary options 
15/11/2026 
0.018  
3,200,000  
- 
- 
- 
3,200,000  
Ordinary options (i) 
31/12/2024 
0.006 
96,562,817 
- 
- 
- 
96,562,817 
 
 
 
206,379,484 
- 
(13,750,000) 
- 
192,629,484 
 
 
(i) 
After the conclusion of 2023 financial year, as part of the Entitlement Offer finalised on 6 July 2023, the Directors 
of Adslot Ltd including their personally related parties received attaching share options. 
 
 

16
Directors’ Report (Continued) 
Adslot 2024 Annual Report  16 
Indemnification and Insurance of Officers 
The Group has during the financial year, in respect of each person who is or has been an officer of the Group 
or a related body Corporate, made a relevant agreement for indemnifying against a liability incurred as an 
officer, including costs and expenses in successfully defending legal proceedings. 
Since the end of the financial year, the Group has paid premiums to insure all directors and officers of Adslot 
Ltd and the Adslot Group of companies, against costs incurred in defending any legal proceedings arising out 
of their conduct as a director and officer of the Group, other than for conduct involving a wilful breach of duty 
or a contravention of Sections 232 (5) or (6) of the Corporations Act 2011, as permitted by section 241A (3) of 
the Corporations Act. Disclosure of the premium amount is prohibited by the insurance contract. 
 
Proceedings on behalf of the Group 
No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring 
proceedings on behalf of the Group, or to intervene in any proceedings to which the Group is a party, for the 
purpose of taking responsibility on behalf of the Group for all or part of those proceedings. 
No proceedings have been brought or intervened in on behalf of the Group with leave of the Court under 
section 237 of the Corporations Act 2001.  
 
Auditor’s Independence Declaration  
The auditor’s independence declaration for the year ended 30 June 2024 has been received and can be found 
on page 26 of the financial report. Details of amounts paid or payable to the auditor for non-audit services 
provided during the year are outlined in Note 19 to the financial statements. 
The directors are satisfied that the provision of non-audit services during the financial year by the auditor (or 
by another person or firm on the auditor's behalf), is compatible with the general standard of independence for 
auditors imposed by the Corporations Act 2001. 
The directors are of the opinion that the services as disclosed in Note 19 to the financial statements do not 
compromise the external auditor's independence requirements of the Corporations Act 2001 for the following 
reasons:  
• 
all non-audit services have been reviewed and approved to ensure that they do not impact the integrity 
and objectivity of the auditor; and 
 
• 
none of the services undermines the general principles relating to auditor independence as set out in APES 
110 – Part 4A of Ethics for Professional Accountants issued by the Accounting Professional and Ethical 
Standards Board, including reviewing or auditing the auditor's own work, acting in a management or 
decision-making capacity for the Company, acting as an advocate for the Company or jointly sharing 
economic risks and rewards. 
 

17
Audited Remuneration Report  
Adslot 2024 Annual Report  17 
The audited remuneration report is set out under the following headings: 
Section 1: 
Non-executive directors’ and Chairman’s remuneration 
Section 2: 
Executive remuneration 
Section 3: 
Details of remuneration 
Section 4: 
Executive contracts of employment 
Section 5: 
Long Term Incentives (equity-based compensation) 
Section 6:  
Culture, accountability and remuneration 
Section 7: 
Equity holdings and transactions 
Section 8:  
Other transactions with key management personnel 
Section 1: Non-executive directors’ and Chairman’s remuneration 
Non-executive directors’ fees are reviewed annually and are determined by the Board. In making its 
determination it takes into account fees paid to other non-executive directors of comparable companies.  
Non-executive directors’ fees are within the maximum aggregate limit of $600,000 per annum agreed to by 
shareholders at the Annual General Meeting held on 23 November 2021. To preserve the independence and 
integrity of their position, non-executive directors do not receive performance-based bonuses.   
For the 2024 financial year, the Chairman’s fees were $100,000 per annum and non-executive directors’ fees 
were $50,000 per annum. In addition, the Chair of the Audit & Risk Committee and the Remuneration 
Committee received a further $25,000 in recognition of the additional workload of those positions.  
 
In March 2023, the Chairman and the non-executive directors agreed to defer all non-executive directors’ 
remuneration until end of May 2024. The Chairman and the non-executive directors’ fees from March 2023 to 
June 2024 was subsequently settled in June 2024.  
Mr Tom Triscari has been engaged via his consulting company, Lemonade Projects, to provide advisory 
services (US$50,000 per annum). These have been included in key management personnel remuneration. 
On the 13 August 2024, Mr Andrew Dyer was appointed as Executive Chairman. Mr Dyer’s term as Executive 
Chairman was extended to 30 June 2025. From 1 September 2024, his fees will increase by $75,000 per 
annum. In addition, the Board of Directors have agreed to take their compensation in equity to assist the 
pathway to breakeven. 
Section 2: Executive remuneration 
The Board of Directors are responsible for determining and reviewing compensation arrangements for key 
management personnel and the executive team. The Remuneration Committee makes recommendations on 
remuneration of key management personnel to the Board.  
The Board assesses the appropriateness of the nature and amount of emoluments of these employees on a 
periodic basis by reference to relevant employment market conditions with the overall objective of ensuring 
maximum stakeholder benefit by:  
a) Attracting the highest quality employees; 
b) Retaining the best performing employees; 
c) Aligning the employees with shareholder outcomes; 
d) Aligning employee motivation to a cascading set of key performance indicators that drive the most 
optimal strategic outcomes for the business; and 
e) Ensuring it aligns with the latest industry best practice. 
Executives’ remuneration consists of a fixed cash component, short-term incentives in the form of cash 
bonuses, and long-term incentives in the form of equity-based compensation linked to the long-term prospects 
and future performance of the Group. The inclusion of equity-based compensation in executives’ remuneration 
provides a direct link between their remuneration and shareholder wealth, otherwise there are no direct 
relationships. 
The Board has regard to the following variables to assess the Group’s performance and benefits for 
shareholder wealth: 
Item 
2024 
2023 
2022 
2021 
2020 
EPS (cents) 
(0.33) 
(0.55) 
(0.23) 
(0.33) 
(0.96) 
Net loss ($) 
(10,703,881) 
(12,078,360) 
(4,647,402) 
(6,280,774) 
(16,617,725) 
Share price at 30 June ($) 
0.001 
0.003 
0.012 
0.028 
0.018 
 

18
Audited Remuneration Report (Continued)
Adslot 2024 Annual Report  18 
Section 3: Details of remuneration 
Details of the remuneration of the directors and the key management of the Group and its controlled entities 
are set out in the following tables. 
The key management personnel of Adslot Ltd and its controlled entities include the following directors and 
executive officers: 
Directors 
Position 
Date appointed/resigned as Director 
Mr Andrew Dyer 
Executive Chairman 
Chairman  
Non-Executive Director 
Appointed 13 August 2024 
Appointed 9 June 2023 
Appointed 28 May 2018 
Mr Andrew Barlow 
Non-Executive Director 
Non-Executive Chairman 
Non-Executive Director and Chairman 
Resigned 16 February 2024 
Resigned 9 June 2023 
Appointed 15 February 2010 
Mr Ben Dixon (i) 
Executive Director 
Chief Executive Officer 
Executive Director 
Resigned 6 September 2024 
Appointed 1 February 2018 
Appointed 23 December 2013 
Mr Adrian Giles 
Non-Executive Director 
Appointed 26 November 2013 
Ms Sarah Morgan 
Non-Executive Director 
Appointed 27 January 2015 
Mr Tom Triscari 
Non-Executive Director 
Executive Director, Head of Corporate 
Development and Interim Chief 
Financial Officer 
Appointed 9 August 2021 
Appointed 6 April 2022 
Resigned in an executive capacity 30 April 
2024 
Executive Officers 
Position 
Date appointed/resigned as Executive 
Mr Ben Loiterton (i) 
Interim Chief Executive Officer 
Appointed 6 September 2024 
Mr Tom Peacock 
Chief Commercial Officer 
Appointed 23 December 2013 
Mr Nirupamal Jayakody 
Chief Financial Officer 
Appointed 1 May 2024 
(i) 
Subsequent to the end of financial year 2024, Mr Ben Dixon resigned as Chief Executive Officer on 6 
September 2024 and Mr Ben Loiterton has since then been appointed as Interim Chief Executive Officer.

19
 
 
 
Adslot 2024 Annual Report  19 
Group 
2024 
Short-term benefits 
Long 
Term 
Benefits 
Post-
employment 
benefits 
Share-based payment 
Total 
Name 
Salary 
& fees 
Short 
Term 
Incentive 
Other 
Long 
Service 
Leave 
Super-
annuation 
Share 
Options 
Expensed 
Performance 
Rights 
 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
Executive directors 
 
 
 
 
 
 
 
Mr B Dixon (i) 
300,000  
 -   
 -   
 6,185  
27,399  
1,001 
- 
334,585 
Non-executive directors 
 
 
 
 
 
 
 
Mr T Triscari (ii) 
99,884 
- 
14,381 
- 
- 
8,082 
- 
122,347 
Mr A Barlow (iii) 
25,333 
 -   
 -   
 -   
 6,132  
 -   
 -   
 31,465  
Mr A Giles  
 68,150  
 -   
 -   
 -   
 6,850  
 -   
 -   
 75,000  
Ms S Morgan  
 68,150  
 -   
 -   
 -   
 6,850  
 -   
 -   
 75,000  
Mr A Dyer 
 100,000  
 -   
 -   
 -   
 -   
 -  
 -   
100,000 
Other key management personnel 
 
 
 
 
 
 
Mr T Peacock 
 259,000  
 -   
 -   
 5,657  
 27,399  
12,138   
 -   
304,194  
Mr N Jayakody (iv) 
 35,000  
 -   
 -   
 585  
 3,850  
 151  
 -   
39,586 
Totals 
 955,517  
 -    14,381  
 12,427  
 78,480  
 21,372  
 -    1,082,177  
(i) 
Mr Dixon resigned as Chief Executive Officer on 6 September 2024. Mr Loiterton has since then been 
appointed as Interim Chief Executive Officer. 
(ii) 
In April 2024, Mr Triscari stepped down from his role of Executive Director, Head of Corporate Development 
and Interim Chief Financial Officer. 
(iii) 
Mr Barlow resigned from Board of Adslot’s Directors on 16 February 2024 and was considered as a KMP 
until then. The superannuation amount shown relates to $55,750 which includes frees from FY2023.   
(iv) 
On 1 May 2024, Mr Jayakody was appointed as Chief Financial Officer. 
During the 2024 financial year the Options outlined below expired without being exercised. These expiring options are 
excluded from the above Share-based remuneration figures. These amounts were previously included as share-based 
remuneration when they were expensed in the financial statements. On the date of expiry, the total amounts that were 
already expensed were moved from share-based payments reserve to retained earnings in the financial statements. There 
were no such expiring options in 2023 financial year. 
Name 
Options Expired 
(Number) 
Value 
($) 
Mr T Peacock 
     1,000,000  
10,724 
 
1,000,000  
10,724   
 
Short Term Incentives   
Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating to the 
2023 and 2024 financial years, are outlined in the table below: 
Name 
Amount 
Paid 
Total 2023 
STI 
Opportunity 
Amount 
Paid 
Total 2024 
STI 
Opportunity 
Assessment Criteria 
 
$ 
$ 
$ 
$ 
 
Mr B Dixon 
- 
100,000 
- 
100,000 Group performance to budget and executive 
management to achieve KPIs 
Mr T Peacock 
- 
100,000 (a) 
- 
100,000 (a) Group revenue achievement and individual KPIs 
Mr T Triscari 
- USD 100,000 (b) 
- USD 100,000 (b) Achieving key performance criteria in the realization 
of shareholder value 
(a) 
A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 
at the half year and the balance assessed on revenue targets and personal KPIs at the full year 

20
Audited Remuneration Report (Continued) 
Adslot 2024 Annual Report  20 
 
(b) 
The Company may in its absolute discretion pay a performance bonus of up to USD$100,000, based on 
achieving key performance criteria in the realization of shareholder value, with such performance criteria to be 
agreed between the Company and the Employee. 
No STIs were paid to key management personnel in relation to the 2024 financial year.  
 
Group 
2023 
Short-term benefits 
Long 
Term 
Benefits 
Post-
employment 
benefits 
Share-based payment 
Total 
Name 
Salary 
& fees 
Short 
Term 
Incentive 
Other 
Long 
Service 
Leave 
Super-
annuation 
Share 
Options 
Expensed 
Performance 
Rights 
 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
$ 
Executive directors 
 
 
 
 
 
 
 
Mr B Dixon 
300,000  
 -   
 -   
 6,406  
25,292  
13,513 
- 
345,211 
Mr T Triscari (i) 
299,902 
- 
13,509 
- 
- 
26,748 
- 
340,159 
Non-executive directors 
 
 
 
 
 
 
 
Mr A Barlow (ii) 
87,868  
 -   
 -   
 -   
6,335  
 -   
- 
94,203 
Mr A Giles  
 70,249  
 -   
 -   
 -   
4,751  
 -   
- 
 75,000 
Ms S Morgan  
 70,249  
 -   
 -   
 -   
4,751  
 -   
- 
75,000 
Mr A Dyer (ii) 
18,297  
 -   
 -   
 -   
 -   
30,936 (v) 
- 
49,233 
Other key management personnel 
 
 
 
 
 
 
Ms F Conlan (iii) 
52,171  
 -   
 -   
- 
3,150 
14,044 
- 
69,365 
Mr T Peacock 
 259,000  
 -   
 -   
 5,956  
25,292 
29,329 
- 
319,577 
Totals 
1,157,736 
-   13,509   
  12,362 
 69,571  
114,570 
- 
1,367,748 
 
(i) 
In May 2023, Mr Tom Triscari agreed to a reduced fee for his executive roles. 
(ii) 
Mr Andrew Dyer was appointed as Chairman by the Board on 9th June 2023 replacing Mr Andrew Barlow 
who resigned as Chairman on 9th June 2023. 
(iii) 
Ms Conlan resigned as the Chief Financial officer on 6 April 2022 and as the Company Secretary on 20 April 
2022. She remained with the Company till 30 August 2022 and was considered a KMP until her last day. 
(iv) 
In March 2023, the Chairman and the non-executive directors agreed to defer all non-executive directors’ 
remuneration until end of June 2023. Accordingly, Chairman’s fees $33,333 and the non-executive directors’ 
fees of $62,500 were accrued but not paid. Those amounts have been included in the above table.  
(v) 
Options from the year ended 30 June 2023 have been restated to reflect a correction based on an incorrect 
calculation. 
Short Term Incentives   
Short Term Incentives (STIs) paid in the year, along with the total STI opportunity in each year, relating to the 
2022 and 2023 financial years, are outlined in the table below: 
 
Name 
Amount 
Paid 
Total 2022 
STI 
Opportunity 
Amount 
Paid 
Total 2023 
STI 
Opportunity 
Assessment Criteria 
 
$ 
$ 
$ 
$ 
 
Mr B Dixon 
- 
100,000 
- 
100,000 Group performance to budget and executive 
management to achieve KPIs 
Ms F Conlan 
- 
100,000 (a) 
- 
- Group revenue achievement and individual KPIs 
Mr T Peacock 
5,000 
100,000 (a) 
- 
100,000 (a) Group revenue achievement and individual KPIs 
Mr T Triscari 
- USD 100,000 (b) 
- USD 100,000 (b) Achieving key performance criteria in the realization 
of shareholder value 
 
(a) 
A new STI plan was introduced in 2020 with a $100,000 STI opportunity. A third assessed on revenue targets 
at the half year and the balance assessed on revenue targets and personal KPIs at the full year. 
(b) 
The Company may in its absolute discretion pay a performance bonus of up to USD$100,000, based on 
achieving key performance criteria in the realization of shareholder value, with such performance criteria to be 
agreed between the Company and the Employee. 

21
 
 
 
Adslot 2024 Annual Report  21 
 
No STIs were paid to key management personnel in relation to the 2023 financial year.  
Section 4: Executive contracts of employment  
Formal contracts of employment for all members of the key management personnel are in place. Contractual 
terms for most executives are similar but do, on occasions, vary to suit different needs. The following table 
summarises the key contractual terms for all key management personnel. 
Length of contract 
Open ended. 
Fixed Remuneration 
Remuneration comprises salary and statutory employer superannuation 
contributions. 
Incentive Plans 
Eligible to participate.  Incentive criteria and award opportunities vary for each 
executive. 
Notice Period 
Key Management Personnel, including executive directors, have notice periods 
ranging from four weeks to 16 weeks. The Chief Executive Officer has a notice 
period of 16 weeks, the Chief Financial Officer has 4 weeks, and the Chief 
Commercial Officer a period of 3 months. Other Executives have notice periods 
ranging from four weeks to three months. 
Resignation 
Employment may be terminated by giving notice consistent with the notice period. 
Retirement 
There are no financial entitlements due from the Group on retirement of an 
executive. 
Termination by the 
Group 
The Group may terminate the employment agreement by providing notice 
consistent with the notice period or payment in lieu of the notice period. 
Redundancy 
Payments for redundancy are discretionary and are determined having regard to 
the particular circumstances.  There are no contractual commitments to pay 
redundancy over and above any statutory entitlement. 
Termination for 
serious misconduct 
The Group may terminate the employment agreement at any time without notice, 
and the executive will be entitled to payment of remuneration only up to the date 
of termination. 
 
Section 5: Long Term Incentives (equity-based compensation)   
Incentive Option Plan  
At the November 2017 Annual General Meeting, shareholders approved the creation of the Group’s Incentive 
Option Plan which enables the Board to offer eligible employees and directors the right to options which convert 
to fully paid ordinary shares upon exercise, subject to meeting certain vesting criteria. For current options in 
issue the only vesting criteria are service conditions. The Incentive Option Plan was re-approved by 
shareholders at the November 2023 Annual General Meeting. 
The objective of the Incentive Option Plan is to attract, motivate and retain key employees and the Group 
considers that the adoption of the Incentive Option Plan and the future issue of options under the Incentive 
Option Plan will provide selected employees and directors with the opportunity to participate in the future 
growth of the Group. 
Adslot continually reviews its operations, performance and the broader market conditions to ensure that 
incentives offered to key executives are aligned with the growth of the Group and shareholder outcomes whilst 
ensuring it can attract and retain experienced talent in a competitive industry. Adslot continues to operate 
within a highly competitive employment environment for experienced people in the technology and software 
field.  
No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting 
rights. All options are subject to service periods which require the employees remain an employee or Director 
of the Group. 
The following tables show grants and movements of share-based compensation to directors and senior 
management during the current financial year and the previous financial year: 
 
 

22
Audited Remuneration Report (Continued) 
Adslot 2024 Annual Report  22 
2024 
Name 
Series 
Balance at 
beginning of the 
year 
(Number) 
Granted 
during  
the year 
 (Number) 
Lapsed/ 
Forfeited during 
the year 
 (Number) 
Exercised 
during 
the year 
(Number) 
Balance 
 at the end of 
the year 
(Number) 
Vested and 
exercisable at the 
end of the year
(Number)
Tom Peacock 
OP # 20-1 
     1,000,000 
- 
(1,000,000) 
- 
- 
-
Nirupamal Jayakody (i) 
OP # 20-1 
     350,000 
-  
(350,000) 
- 
- 
-
Tom Peacock 
OP # 21-1 
1,250,000 
- 
- 
- 
1,250,000 
1,250,000 
Nirupamal Jayakody (i) 
OP # 21-1 
     250,000 
- 
- 
- 
     250,000 
     250,000 
Ben Dixon (ii) 
OP # 21-2 
     18,000,000 
- 
       - 
       - 
     18,000,000 
     18,000,000 
Andrew Dyer  
DOP # 21-1 
2,500,000 
- 
       - 
       - 
2,500,000 
2,500,000
Tom Peacock 
OP # 22-1 
     1,000,000 
- 
       - 
       - 
     1,000,000 
666,667
Tom Triscari  
DOP # 22-1 
     6,000,000 
- 
       - 
       - 
     6,000,000 
5,500,000
Andrew Dyer (iii) 
DOP # 22-2 
     2,500,000 
- 
       - 
       - 
     2,500,000 
2,500,000
Tom Peacock 
OP # 22-2 
6,000,000 
- 
       - 
       - 
6,000,000 
4,000,000
Nirupamal Jayakody (i) 
OP # 22-2 
600,000 
- 
       - 
       - 
600,000 
400,000
Andrew Dyer (ii) 
DOP # 23-1 
     3,200,000 
- 
       - 
       - 
     3,200,000 
3,200,000
 
     42,650,000  
- 
(1,350,000) 
- 
   41,300,000 
38,266,667
 
(i) 
Mr Jayakody was appointed as Chief Financial Officer on 1 May 2024. Options granted before his appointment is 
included in the opening balance. 
(ii) Subsequent to the end of FY2024, Mr Dixon resigned as Chief Executive Officer on 6 September 2024.  
(iii) Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions as set 
out in the Option Plan. The grants were approved at the Annual General Meetings on 23 November 2021 and 16 
November 2022. 
(iv) Options relating to Ms Conlan have been removed from the opening balance. 
 
2023 
Name 
Series 
 
Balance at 
beginning of 
the year 
(Number) 
Granted 
during  
the year 
 (Number) 
               Lapsed/ 
Forfeited during 
the year 
 (Number) 
 Exercised 
during 
the year 
 (Number) 
Balance 
at the end of 
the year 
(Number) 
Vested and 
exercisable at the 
end of the year
(Number)
Felicity Conlan (i) 
OP # 20-1 
     1,000,000  
- 
- 
- 
     1,000,000 
1,000,000
Tom Peacock 
OP # 20-1 
     1,000,000  
-  
- 
- 
     1,000,000 
1,000,000
Felicity Conlan 
OP # 21-1 
1,250,000  
- 
- 
- 
1,250,000 
833,333
Tom Peacock 
OP # 21-1 
     1,250,000  
- 
- 
- 
     1,250,000 
833,333
Ben Dixon 
OP # 21-2 
     18,000,000  
- 
       - 
       -      18,000,000 
16,000,000
Andrew Dyer  
DOP # 21-1 
2,500,000 
- 
       - 
       - 
2,500,000 
2,500,000
Felicity Conlan 
OP # 22-1 
     1,000,000 
- 
       - 
       - 
     1,000,000 
333,333
Tom Peacock 
OP # 22-1 
     1,000,000 
- 
       - 
       - 
     1,000,000 
333,333
Tom Triscari  
DOP # 22-1 
     6,000,000 
- 
       - 
       - 
     6,000,000 
3,500,000
Andrew Dyer (ii) 
DOP # 22-2 
     2,500,000 
- 
       - 
       - 
     2,500,000 
2,500,000
Felicity Conlan 
OP # 22-2 
2,000,000 
- 
       - 
       - 
2,000,000 
666,667
Tom Peacock 
OP # 22-2 
6,000,000 
- 
       - 
       - 
6,000,000 
2,000,000
Andrew Dyer (ii) 
DOP # 23-1 
   - 
3,200,000 
       - 
       - 
     3,200,000 
3,200,000
 
 
   43,500,000  
3,200,000 
- 
- 
   46,700,000 
34,699,999
 
(i) 
Ms Conlan resigned as the Chief Financial officer on 6 April and as the Company Secretary on 20 April 2022. She 
remained with the Company till 30 August 2022 and was considered a KMP until her last day. The Board agreed that 

23
 
 
 
Adslot 2024 Annual Report  23 
Ms Conlan will retain all 5,250,000 options after cessation of employment under the same conditions, other than the 
condition that she continued to be an employee. 
(ii) Mr Dyer’s options were granted outside of the Option Plan and are subject to the same terms and conditions as set 
out in the Option Plan. The grants were approved at the Annual General Meetings on 23 November 2021 and 16 
November 2022. 
 
The options are valued using the Black-Scholes pricing model. The model inputs for options granted during 
the year ended 30 June 2023 included: 
 
Model Input 
DOP # 23-1 
Grant Date 
16/11/22 
Expiry Date 
15/06/26 
Exercise Price $ 
0.018 
Grant Date Share Value $ 
0.012 
Expected Volatility 
80.73% 
Risk Free Interest Rate 
2.71% 
 
Details of Share Options, ESOP and other rights to ordinary shares in the Group provided as remuneration of 
directors and the key management personnel of the Group are set out below: 
 
Name 
Options Granted During the Year 
2024 (Options) 
2023 (Options) 
Number 
$ 
Number 
$ 
Directors  
 
 
 Mr A Dyer  
-  
- 
3,200,000  
20,473 
  
 
 
 
 
 
No other directors or key management personnel have been granted options during the financial years of 2024 
and 2023. 
The assessed fair value at issue date of the rights, and the assessed fair value at grant date of the options, 
granted to the executive are allocated equally over the period from issue/grant date to vesting date, and the 
amount is included in the remuneration tables above.  
Section 6: Culture, accountability and remuneration 
The Group’s values of respect, collaboration, communication, integrity and innovation remain critical to our 
culture and effectively guide our employees in making decisions that realise opportunity for the benefit of our 
clients, our shareholders, our employees and the communities in which we operate. 
Employees are made aware that these values form the basis of all behaviours and actions. These behavioural 
expectations are outlined in the Board approved Code of Conduct. The Group communicates and reinforces 
our culture through executive communications, non-monetary performance recognition, policy reminders and 
updates, training, learning and development. 
The Remuneration Committee and the Board are able to assess culture in many ways including through People 
& Culture reporting, senior management off-sites, department head presentations, staff survey results, as well 
as through personal observation of management and staff behaviours and actions. 
The remuneration framework supports our principles by motivating staff to be innovative but also be 
accountable for their decisions within the business. 
 
 

24
Audited Remuneration Report (Continued) 
Adslot 2024 Annual Report  24 
Section 7: Equity holdings and transactions 
The number of shares in the Group held during the financial year by each Director of Adslot Ltd and other key 
management personnel of the Group, including their personally related parties, are set out below: 
 
2024 
 
Name 
Balance at the 
start of the year 
(Number) 
Received during the 
year on exercise of 
an option or right 
(Number) 
Net other changes 
during the year 
(Number) 
Balance at the end 
of the year 
(Number) 
Directors 
 
 
 
 
Mr A Giles  
 17,328,483  
- 
- 
 17,328,483  
Mr A Barlow (resigned on 16 Feb 2024) 
 84,743,388  
 42,002,876  
- 
 126,746,264  
Mr B Dixon (resigned on 6 Sep 2024) 
 40,754,588  
14,555,215 
3,655,725 
 58,965,528  
Ms S Morgan  
 1,776,089  
 634,320  
- 
 2,410,409  
Mr A Dyer 
 66,096,971  
99,964,800 
12,108,621 
178,170,392 
Mr T Triscari 
- 
- 
- 
- 
Other key management personnel 
 
 
 
 
Mr T Peacock  
 3,375,000  
- 
 -   
 3,375,000  
Mr N Jayakody (appointed on 1 May 2024) 
299,993  
- 
 -   
299,993  
Totals 
214,374,512 
157,157,211 
15,764,346 
387,296,069 
 
After the conclusion of financial year 2024, as part of the Retail Entitlement Offer finalised on 15 July 2024, 
the Directors of Adslot Ltd including their personally related parties obtained below shares. 
 
 
Name 
Shares 
(Number) 
Mr A Giles 
67,088,004 
Mr B Dixon (resigned on 6 Sep 2024) 
44,224,147 
Ms S Morgan  
70,545,997 
Mr A Dyer 
74,192,260  
Totals 
256,050,408 
 
 
 

25
Adslot 2024 Annual Report  25 
Section 8: Other transactions with Key Management Personnel 
Transactions with Directors and their personally related entities: 
During the year the Company earned revenue of $1,383 (FY2023: $10,215) from a company requiring web 
development, hosting and marketing services related to Mr Adrian Giles on normal commercial terms and 
conditions.  
As part of the Entitlement Offer announced on 9 June 2023 and finalised on 6 July 2023, the Company paid 
below sub-underwriting fees to Directors of Adslot Ltd including their personally related parties: 
-
Mr Andrew Dyer $1,111.52; and
-
Mr Benjamin Dixon $335.58.
There were no other transactions with directors and their personally related entities for the financial years 
ending 30 June 2024 and 30 June 2023.  
On 17 June 2024, Adslot announced a capital raise in the form of a partially underwritten 3:4 accelerated pro 
rata non-renounceable entitlement offer. The entitlement offer comprised of an institutional component 
(Institutional Entitlement Offer) and an offer to eligible shareholders to participate on similar terms under a 
retail component (Retail entitlement offer). On 15 July 2024, the shortfall after the Retail Entitlement Offer was 
197,022,090 shares (approx. $0.02m) which were issued to the underwriters Directors Adrian Giles, Sarah 
Morgan and Andrew Dyer (through their related shareholding entities). 
This marks the end of the audited remuneration report.  
This report is made in accordance with a resolution of directors. 
Andrew Dyer 
Executive Chairman 
30 September 2024 

Grant Thornton Audit Pty Ltd 
Level 22 Tower 5 
Collins Square 
727 Collins Street 
Melbourne VIC 3008 
GPO Box 4736 
Melbourne VIC 3001 
T +61 3 8320 2222 
www.grantthornton.com.au 
ACN-130 913 594 
Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
Legislation. 
Auditor’s Independence Declaration 
To the Directors of Adslot Limited 
In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit 
of Adslot Limited for the year ended 30 June 2024, I declare that, to the best of my knowledge and belief, there 
have been: 
a no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the 
audit; and 
b no contraventions of any applicable code of professional conduct in relation to the audit. 
Grant Thornton Audit Pty Ltd 
Chartered Accountants 
E W Passaris 
Partner – Audit & Assurance 
Melbourne, 30 September 2024 
26

27
Consolidated Statement of Profit or Loss and Other Comprehensive Income 
Adslot 2024 Annual Report  27 
For the year ended 30 June 2024 
 
 
 
2024 
2023 
 
Notes 
$ 
$ 
Total revenue from continuing operations 
3 
 8,508,917  
 8,934,422  
Other income 
3 
 237,797  
 295,540  
Total revenue and other income 
 
 8,746,714  
 9,229,962  
Hosting & other related technology costs 
 
 (1,128,964) 
 (1,084,846) 
Employee benefits expense 
4,10 
 (7,038,141) 
 (7,380,620) 
Other operating expenses 
4 
(2,513,999) 
(2,419,794) 
Share-based payment expense 
21 
  (92,579)  
  (416,828)  
Depreciation and amortisation expenses 
4 
 (2,921,250) 
 (3,413,260) 
Impairment losses 
4 
(5,487,106) 
(6,284,739) 
Interest expense 
 
(69,544) 
(84,693) 
Total expenses 
 
(19,251,583) 
(21,084,780) 
Loss before income tax expense 
 
(10,504,869) 
(11,854,818) 
Income tax benefit/(expense) 
5 
(199,012) 
(223,542) 
Loss after income tax expense 
 
(10,703,881) 
(12,078,360) 
Net loss attributable to the members 
 
(10,703,881) 
(12,078,360) 
Other comprehensive income/(loss) 
 
 
 
Items that may be reclassified subsequently to profit or loss 
 
 
 
Foreign exchange translation 
 
(49,844) 
91,601 
Total other comprehensive income/(loss) 
 
(49,844) 
91,601 
Total comprehensive loss attributable to the members 
 
(10,753,725) 
(11,986,759) 
 
 
 
 
 
 
2024 
2023 
 
 
Cents 
Cents 
Earnings per share (EPS) from loss from continuing operations 
attributable to the ordinary equity holders of the Group 
 
 
 
Basic earnings per share 
17 
(0.33) 
(0.55) 
Diluted earnings per share 
17 
(0.33) 
(0.55) 
 
 
 
 
 
 
 
The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction with the 
accompanying notes. 

28
Consolidated Statement of Financial Position 
Adslot 2024 Annual Report  28 
As at 30 June 2024 
 
 
 
 
2024 
2023 
 
Notes 
$ 
$ 
Current assets 
 
 
 
Cash and cash equivalents 
7 
 3,147,242  
 2,874,746  
Trade and other receivables 
8 
 3,437,695 
 4,902,035 
Prepayments  
 
 272,234  
 19,282  
Total current assets 
 
6,857,171  
7,796,063  
Non-current assets 
 
 
 
Property, plant & equipment 
9 
 197,170  
 1,654,882  
Intangible assets 
10 
 38,267  
 5,560,974  
Total non-current assets 
 
  235,437 
  7,215,856 
Total assets 
 
7,092,608 
15,011,919 
Current liabilities 
 
 
 
Trade and other payables 
11 
 6,149,192  
 5,743,146  
Other liabilities 
12 
678,369  
326,512  
Lease liability 
13 
207,029  
590,933  
Provisions 
14 
 441,410  
 531,838  
Total current liabilities 
 
 7,476,000  
 7,192,429  
Non-current liabilities 
 
 
 
Lease liability 
13 
 401,172  
 1,077,921  
Provisions 
14 
 778,602  
 794,478  
Total non-current liabilities 
 
1,179,774 
1,872,399 
Total liabilities 
 
8,655,774 
9,064,828 
Net (liabilities)/assets 
 
(1,563,166) 
5,947,091 
Equity 
 
 
 
Issued capital 
15 
 163,285,169  
 160,134,280  
Reserves 
16 
 1,276,672 
 1,371,381 
Accumulated losses 
 
 (166,125,007) 
 (155,558,570) 
Total equity 
 
 (1,563,166)  
 5,947,091  
 
 
 
 
 
 
 
 
 
 
 
The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes. 

29
Consolidated Statement of Changes in Equity 
Adslot 2024 Annual Report  29 
For the year ended 30 June 2024 
 
2024 
 
Notes 
Issued 
Capital 
$ 
Reserves 
$ 
Accumulated 
Losses 
$ 
Total 
Equity 
$ 
Balance at 1 July 2023 
 
160,134,280 
1,371,381 
(155,558,570) 
5,947,091 
Movement in foreign exchange translation 
reserve 
16 
 -  
(49,844) 
 -  
(49,844) 
Other comprehensive income 
 
- 
(49,844) 
- 
(49,844) 
Loss attributable to members of the Group 
 
- 
- 
(10,703,881) 
(10,703,881) 
Total comprehensive income/(loss) 
 
- 
(49,844) 
(10,703,881) 
(10,753,725) 
 
 
 
 
 
 
Transactions with equity holders in their 
capacity as equity holders 
 
 
 
 
 
Contributions of equity, net of transaction costs 
15 
3,150,889 
 -  
- 
3,150,889 
Vested options lapsed or expired 
16 
- 
(137,444) 
137,444 
- 
Share-based expenses  
16 
- 
92,579 
- 
92,579 
 
 
3,150,889 
(44,865) 
137,444 
3,243,468 
Balance 30 June 2024 
 
163,285,169 
1,276,672 
(166,125,007) 
(1,563,166) 
 
2023 
 
Notes 
Issued 
Capital 
$ 
Reserves 
$ 
Accumulated 
Losses 
$ 
Total 
Equity 
$ 
Balance at 1 July 2022 
 
159,242,345 
1,203,847 
(143,808,638) 
16,637,554 
Movement in foreign exchange translation 
reserve 
16 
 -  
91,601 
 -  
91,601 
Other comprehensive income 
 
- 
91,601 
- 
91,601 
Loss attributable to members of the Group 
 
- 
- 
(12,078,360) 
(12,078,360) 
Total comprehensive income/(loss) 
 
- 
91,601 
(12,078,360) 
(11,986,759) 
 
 
 
 
 
 
Transactions with equity holders in their 
capacity as equity holders 
 
 
 
 
 
Contributions of equity, net of transaction costs 
15 
879,468 
 -  
- 
879,468 
Cancellation of Treasury Shares 
15 
12,467 
(12,467) 
 
- 
Vested options lapsed or expired 
16 
- 
(328,428) 
328,428 
- 
Share-based expenses  
16 
- 
416,828 
- 
416,828 
 
 
891,935 
75,933 
328,428 
1,296,296 
Balance 30 June 2023 
 
160,134,280 
1,371,381 
(155,558,570) 
5,947,091 
 
 
 
 
The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes
 
 

30
Consolidated Statement of Cash Flows 
Adslot 2024 Annual Report  30 
For the year ended 30 June 2024 
 
 
 
2024 
2023 
 
Notes 
$ 
$ 
 
 
 
 
Cash flows from operating activities 
 
 
 
Receipts from trade and other debtors  
 
16,701,965 
15,967,590 
Interest received 
 
 71,290  
 9,140  
Receipt of R&D tax incentive and other Grants 
 
 271,680  
 318,834  
Payments to trade creditors, other creditors and employees  
 
 (17,650,765) 
 (17,811,204) 
Interest paid 
 
 (53,061) 
 (86,811) 
Net cash outflows from operating activities 
22 
(658,891) 
(1,602,451) 
 
 
 
 
Cash flows from investing activities 
 
 
 
Payments for property, plant and equipment 
 
(8,274) 
(5,388) 
Receipt of R&D tax incentive relating to capitalised assets 
 
703,426 
913,537 
Payments for intangible assets 
 
(2,698,568) 
(3,189,305) 
Net cash outflows from investing activities 
 
(2,003,416) 
(2,281,156) 
 
 
 
 
Cash flows from financing activities 
 
 
 
Proceeds from issue of shares 
 
3,678,999 
1,100,000 
Proceeds from borrowings 
12 
400,500 
- 
Proceeds from exercise of options 
 
5 
- 
Payment for unmarketable parcel buyback 
 
(210,145) 
- 
Payments of equity raising costs 
 
(508,086) 
(58,197) 
Payments for leased assets (principal component) 
 
(414,083) 
(522,349) 
Net cash inflows from financing activities 
 
2,947,190 
519,454 
 
 
 
 
Net increase/(decrease) in cash held 
 
284,883 
(3,364,153) 
Cash at the beginning of the financial year 
 
2,874,746 
5,951,807 
Effects of exchange rate changes on cash 
 
(12,387) 
287,092 
Cash at the end of the financial year  
7 
3,147,242 
2,874,746 
 
 
 
 
 
 
 
 
 
 
 
The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes. 

31
Notes to the Financial Statements 
 
 
Adslot 2024 Annual Report  31 
 
Summary of Material Accounting Policies 
The financial report covers Adslot Ltd (‘the Company’) and controlled entities (‘the Group’). Adslot Ltd is a 
listed public company, incorporated and domiciled in Australia. The financial report is for the financial year 
ended 30 June 2024 and is presented in Australian dollars. 
The principal accounting policies adopted in the preparation of these consolidated financial statements are 
summarised below.  These policies have been consistently applied to all the years presented, unless otherwise 
stated.  
(a) New or amended Accounting Standards and Interpretations  
The Group has adopted all of the new, revised or amended Accounting Standards and Interpretations issued 
by the Australian Accounting Standards Board (AASB) that are mandatory for the current reporting period. Any 
new, revised or amended Accounting Standards or Interpretations that are not yet mandatory have not been 
early adopted.  
(b) Basis of preparation  
This general-purpose financial report has been prepared in accordance with Australian Accounting Standards, 
other authoritative pronouncements of the Australian Accounting Standards Board (AASB) and the 
Corporations Act 2001. 
Compliance with IFRS 
Australian Accounting Standards include International Financial Reporting Standards as adopted in Australia. 
Compliance with Australian Accounting Standards ensures that the financial statements and notes of Adslot 
Ltd comply with International Financial Reporting Standards (IFRS) as issued by the International Accounting 
Standards Board (IASB). Adslot Ltd is a for-profit entity for the purpose of preparing the financial statements. 
Historical cost convention 
The financial statements have been prepared under the historical cost convention except for where applicable, 
the revaluation of financial assets and liabilities at fair value through profit or loss.  
Critical accounting estimates 
The preparation of financial statements in conformity with Australian Accounting Standards requires the use 
of certain critical accounting estimates. It also requires management to exercise its judgement in the process 
of applying the Group’s accounting policies. The estimates and associated assumptions are based on historical 
experience and other factors that are considered relevant. Actual results may differ from these estimates. The 
estimates and associated assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the revision affects only that period or in the 
period of the revision and future periods if the revision affects both current and future periods.  
(c) Going concern 
The Group incurred a net loss of $10.7 million during the full year ended 30 June 2024 including a $5.5 million 
impairment of Goodwill, other intangibles and the right of use asset. Inflows from financing activities of $2.9 
million, combined with the net cash outflows from operating and investing activities of $2.7 million, resulted in 
net cash inflows of $0.3 million in FY2024.  
Net cash inflows included the FY2023 R&D claim of $1.0 million which was received in November 2023. Cash 
flows from financing activities included funds raised through two separate capital programs, one at the start of 
FY2024 and one at the end. At the start of FY2024 the Group raised $3.15 million (after costs) via an 
entitlement offer. The initial $1.1 million of this capital raise was carried out via a share placement in June 
2023. At the end of FY2024, the Group raised $0.53 million (before costs) through an institutional entitlement 
offer with 525 million fully paid ordinary shares issued before the end of the year.  
As a result of these activities, cash at 30 June 2024 was $3.1 million (FY2023: $2.9 million).  
The capital raised at the end of FY2024 was part of a broader program that raised additional capital in the start 
of FY2025 and is still ongoing. On top of the $0.53 million raised in June 2024, in July 2024, the Group 
successfully raised an additional $0.95 million (before costs) via a partially underwritten 3 for 4 accelerated 
pro-rata non-renounceable entitlement offer which sought to raise up to $2.4 million. The residual shortfall of 
up to $0.9 million maybe be placed by the Group within three months after the close of the Entitlement Offer 
in accordance with the ASX Listing Rules and the provisions of the Company’s Retail Entitlement Offer 
Document dated 24 June 2024.   
 
 

32
Notes to the Financial Statements (Continued) 
1. Summary of Material Accounting Policies (Continued) 
Adslot 2024 Annual Report  32 
 
In August 2024, the Group implemented a turnaround plan to accelerate reaching cash flow breakeven but 
which envisages further net cash outflows during FY2025. This plan includes completing the existing capital 
raise and the FY2024 R&D claim of $0.9 million which is expected to be received in the first half of FY2025. 
Cash flow breakeven is predicated on generating sufficient revenue growth. A delay in expected growth in 
revenues, and/or a delay in payment of the FY2024 R&D claim, has the potential to create a cash flow risk to 
the Group which could affect its ability to pay its debts as and when they fall due, and to realise its assets in 
the normal course of business.  
However, the directors believe the Group will be able to continue to pay its debts as and when they fall due for 
the following reasons:  
• 
the Group’s cash position of $3.1 million at 30 June 2024; 
• 
planned capital raise of $1.5 million in October 2024 from the capital raise process currently being finalised 
including the residual shortfall of $0.9 million of the Entitlement Offer; 
• 
receipt of the FY2024 R&D claim of $0.9 million which is expected to be received in the first half of FY2025; 
• 
receipt of Symphony licence fees which are largely recurring and predictable despite being lower than the 
previous financial year; 
• 
receipt of Adslot licence fees which are recurring and predictable;  
• 
Webfirm revenues and the associated receipts which are recurring in nature and have a stable track 
record; 
• 
reduced cash outflows from already implemented cost management initiatives announced to the market 
and additional cost reductions planned to be implemented in October 2024; and 
• 
additional capital cash inflows given the Group has a proven track record of successfully raising capital 
from existing and new investors. 
Accordingly, the directors believe there exists a reasonable expectation that the Group can continue to pay its 
debts as and when they fall due, and the financial report has been prepared on a going concern basis. 
(d) Principles of consolidation 
Subsidiaries 
The consolidated financial statements comprise those of the Group, and the entities it controlled at the end of, 
or during, the financial year. The Group controls a subsidiary if it is exposed, or has rights, to variable returns 
from its involvement with the subsidiary and has the ability to affect those returns through its power over the 
subsidiary.   
All intra-group transactions, balances, income and expenses between entities in the Group included in the 
financial statements have been eliminated in full. Where unrealised losses on intra-group asset sales are 
reversed on consolidation, the underlying asset is also tested for impairment from a group perspective. Where 
an entity either began or ceased to be controlled during the year, the results are included only from the date 
control commenced or up to the date control ceased. The accounting policies adopted in preparing the financial 
statements have been consistently applied by entities in the Group. 
Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in 
Note 24. 
Foreign Currency Exchange 
In preparing the financial statements of the individual entities, transactions in currencies other than the entity’s 
functional currency are recorded at the rates of exchange prevailing on the dates of the transactions. At each 
reporting date, monetary items denominated in foreign currencies are retranslated at the rates prevailing at 
the reporting date.  Exchange differences are recognised in the Consolidated Statement of Profit or Loss and 
Other Comprehensive Income in the period in which they arise. 
On consolidation, the assets and liabilities of the Group’s foreign operations are translated into Australian 
dollars at exchange rates prevailing on the reporting date. Income and expense items are translated at the 
closing exchange rates for the period. Exchange differences arising, if any, are charged/credited to other 
comprehensive income and recognised in the Group’s foreign currency translation reserve in equity. On 
disposal of a foreign operation the cumulative translation difference recognised in equity are reclassified to 
profit or loss and recognised as part of the gain or loss on disposal.     
 
 
 
 

33
 
Adslot 2024 Annual Report  33 
(e) Cash and cash equivalents 
For the purposes of the Consolidated Statement of Cash Flows, cash includes cash on hand and deposits at 
call which are readily convertible to cash and are not subject to significant risk of changes in value, net of bank 
overdrafts. 
Cash held on behalf of Publishers represents the share of campaign fees held before releasing to Adslot 
Publishers 
(f) Property, plant and equipment 
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. 
The carrying values of property, plant and equipment are reviewed for impairment when events or changes in 
circumstances indicate the carrying value may not be recoverable. Leasehold improvements are depreciated 
using the straight-line method over the remaining period of the underlying lease.  
Depreciation is calculated on a straight-line basis for all plant and equipment. The estimated useful lives, 
residual values and depreciation method are reviewed at the end of each annual reporting period, with the 
effect of any changes recognised on a prospective basis. 
The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as 
the difference between the sales proceeds and the carrying amount of asset and is recognised in profit or loss.  
The following depreciation rates are used for each class of depreciable asset: 
Computer Equipment  
33 – 40% per annum 
Plant & Equipment 
20 – 33% per annum 
Leasehold Improvements 
20 – 100% per annum 
 
(g) Receivables 
Trade receivables are initially measured at their transaction price if they do not contain a significant financing 
component. They are non-derivative financial assets with fixed or determinable amounts not quoted in an 
active market. Trade accounts receivables are generally settled between 14 and 60 days and carried at 
amounts recoverable. 
Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be uncollectible 
are written off. The Group makes use of AASB 9 simplified approach in accounting for trade receivables and 
records the loss allowance at the amount equal to the expected lifetime credit losses. In using this practical 
expedient, the Group uses its historical experience, external indicators and forward-looking information to 
calculate the expected credit losses. The amount of the expected credit loss is recognised in profit or loss. 
Subsequent recoveries of amounts previously written off are credited against the allowance account.  
(h)  Trade and other creditors – financial liabilities 
Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group 
prior to the end of the financial year and which are unpaid. The amounts are unsecured and are usually paid 
within 45 days of recognition. 
Financial liabilities are measured subsequently at amortised cost using the effective interest method. 
(i) Borrowings  
Borrowings are initially recognised at fair value (less transaction costs) and subsequently measured at 
amortised cost.  Any difference between the proceeds and the redemption amount is recognised in profit or 
loss over the period of the borrowing using the effective interest method. 
(j) Finance costs  
Finance costs are recognised as expenses in the period in which they are incurred except where they are 
incurred in the construction of a qualifying asset in which case the finance costs are capitalised as part of the 
asset.

34
Notes to the Financial Statements (Continued) 
1. Summary of Material Accounting Policies (Continued) 
Adslot 2024 Annual Report  34 
(k) Income tax 
The income tax expense or revenue for the period is the tax payable on the current period’s taxable income 
based on the national income tax rate for each jurisdiction adjusted by changes in deferred tax assets and 
liabilities attributable to temporary differences between the tax bases of assets and liabilities and their carrying 
amounts in the financial statements, and to unused tax losses. 
Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply 
when the assets are recovered or liabilities are settled, based on those tax rates which are enacted or 
substantively enacted for each jurisdiction.  The relevant tax rates are applied to the cumulative amounts of 
deductible and taxable temporary differences to measure the deferred tax asset or liability.  An exception is 
made for certain temporary differences arising from the initial recognition of an asset or a liability.  No deferred 
tax asset or liability is recognised in relation to these temporary differences if they arose in a transaction, other 
than a business combination, that at the time of the transaction did not affect either accounting profit or taxable 
profit or loss. 
Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is 
probable that future taxable amounts will be available to utilise those temporary differences and losses. 
Deferred tax liabilities are always provided for in full. 
Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount 
and tax bases of investments in controlled entities where the parent entity is able to control the timing of the 
reversal of the temporary differences and it is probable that the differences will not reverse in the foreseeable 
future. 
Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised 
directly in equity. 
Tax consolidation legislation 
Adslot Ltd and its wholly-owned Australian controlled entities have implemented the tax consolidation 
legislation. The head entity, Adslot Ltd, and the controlled entities in the tax consolidated group account for 
their own current and deferred tax amounts. These tax amounts are measured as if each entity in the tax 
consolidated group continues to be a stand-alone taxpayer in its own right where the entity is subject to tax as 
part of the tax-consolidated group. 
To the extent that it is not probable that taxable profit will be available in the foreseeable future against which 
the unused tax losses or unused tax credits can be utilised, the deferred tax assets of its own and its controlled 
entities are not recognised. 
(l) Employee benefits 
Wages and salaries, annual leave and sick leave 
Short-term employee benefits are current liabilities included in employee benefits, measured at the 
undiscounted amount that the Group expects to pay as a result of the unused entitlement.  Annual leave is 
included in ‘provisions’.  The Group does not discount the leave liability calculations as the Group expects all 
annual leave for all employees to be used wholly within 12 months of the end of reporting period.  
Long service leave 
The liability for long service leave is recognised in the non-current provision for employee benefits and is 
measured as the present value of the estimated future cash outflows to be made by the Group in respect of 
services provided by employees up to reporting date. 
Share-based compensation benefits 
Equity-settled share-based payments with employees and others providing similar services are measured at 
the fair value of the equity instrument at the grant date. The fair value at grant date is determined using an 
appropriate pricing model that takes into account the exercise price, the term of the option, the impact of 
dilution, the share price at grant date, the expected price volatility of the underlying share, the expected 
dividends yield and the risk-free interest rate for the term of the option. 
The fair value determined at the grant date of the equity-settled share-based payments is recognised as an 
expense, with a corresponding increase in equity (share-based payments reserve) on a straight-line basis over 
the vesting period.  
Upon the exercise of options, the balance of the share-based payments reserve relating to those options is 
transferred to share capital while the proceeds received, net of any directly attributable transaction costs, are 
credited to share capital. 
 
 

35
 
 
 
Adslot 2024 Annual Report  35 
(m) Intangible Assets 
Goodwill 
Goodwill arising in a business combination is recognised as an asset at the date that control is acquired 
(acquisition date). Goodwill is measured as the excess of the fair value of consideration paid over the fair value 
of the identifiable net assets of the entity or operations acquired. Goodwill acquired in business combinations 
is not amortised.  Instead, goodwill is tested for impairment at least on an annual basis. An impairment loss for 
goodwill is recognised immediately in profit or loss and is not reversed in a subsequent period. 
Research and development expenditure 
Research costs are expensed as incurred. An intangible asset arising from development expenditure on an 
internal project is recognised only when the Group can demonstrate the technical feasibility of completing the 
intangible asset so that it will be available for use or sale, its intention to complete and its ability to use or sell 
the asset, how the asset will generate future economic benefits, the availability of resources to complete the 
development and the ability to measure reliably the expenditure attributable to the intangible asset during its 
development.  Following the initial recognition of the development expenditure, the cost model is applied 
requiring the assets to be carried at cost less any accumulated amortisation and accumulated impairment 
losses. Any expenditure so capitalised is amortised over the period of expected benefits from the related 
project. 
The carrying value of an intangible asset arising from development costs is tested for impairment annually 
when the asset is not yet available for use or more frequently when an indicator of impairment arises during 
the reporting period. 
Intellectual property 
The intellectual property relates to the platform technology, branding and domains acquired as a result of the 
acquisition of Adslot and Facilitate Digital businesses. Where the useful life is assessed as indefinite, assets 
are not amortised and the carrying value is tested for impairment annually or more frequently if events or 
changes in circumstances indicate impairment. It is carried at cost less impairment losses. For those assets 
assessed as having a finite life, they are amortised on a straight-line basis over the estimated useful life of the 
asset. The expected accounting useful life of intellectual property relating to the Adslot and Facilitate Digital 
business is 4 to 5 years.  
Domain name 
Acquired domain names are accounted for at cost, useful life is assessed as indefinite and the assets are not 
amortised. The carrying value is tested for impairment annually or more frequently if events or changes in 
circumstances indicate impairment. They are carried at cost less impairment losses. 
Software 
Internally developed software represents internally developed software platforms capitalised according to 
accounting standards. Software is assessed as having a finite life and is amortised on a straight-line basis 
over the estimated useful life of the asset. The expected accounting useful life of software is 5 years. 
The carrying value of the software is tested for impairment when an indicator of impairment arises during the 
reporting period. 
 
 
(n) Leased assets and liabilities 
In line with AASB 16 ‘Leases’, the Group recognises a right-of-use asset and a corresponding lease liability at 
the commencement of a lease. The right-of-use asset is recognised at an amount equal to the initial 
measurement of the lease liability, adjusted for lease prepayments, lease incentives received, initial direct 
costs incurred and an estimate of any future restoration, removal or dismantling costs.  
The lease liability is measured at the present value of future lease payments comprising; fixed lease payments 
less incentives, variable lease payments, residual guarantees payable, payment of purchase options where 
exercise is reasonably certain and any anticipated termination penalties. The lease payments are discounted 
at the rate implicit in the lease, or where not readily determinable, at the entity’s incremental borrowing rate. 
For all new contracts, the Group considers whether a contract is, or contains a lease. A lease is defined as a 
contract or a part of a contract, that conveys the right to use an asset for a period of time in exchange for 
consideration. To apply this definition, the Group assesses whether the contract meets three key evaluations 
as follows: 
• 
the contract contains an identified asset, which is either explicitly identified in the contract or implicitly 
specified by being identified at the time the asset is made available to the Group; 

36
Notes to the Financial Statements (Continued) 
1. Summary of Material Accounting Policies (Continued)
Adslot 2024 Annual Report  36 
•
the Group has the right to obtain substantially all of the economic benefits from the use of the identified
asset throughout the period of use, considering its rights within the scope of the contract; and
•
the Group has the right to direct the use of the identified asset throughout the period of use. The Group
assesses whether it has the right to direct ‘how and for what purpose’ the asset is used throughout the
period of use.
The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to 
the earlier of the end of the useful life of the asset or the end of the lease term. The Group also assesses the 
right-of-use asset for impairment when such indicators exist. 
Subsequent to initial measurement, the liability will be reduced for payments made and increased for interest. 
It is remeasured to reflect any reassessment or modification, or if there are changes in in-substance fixed 
payments. When the liability is remeasured, the corresponding amount is reflected in the right-of-use asset. 
(o) Goods and services tax
Revenue, expenses and assets are recognised net of the amount of goods and services tax (GST), except:
i.
Where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part
of the cost of acquisition of an asset or as part of an item of expense; or
ii.
For receivables and payables which are recognised inclusive of GST.
The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables 
or payables. 
(p) Revenue recognition
The Group derives revenue from trading technology and services. To determine whether to recognise revenue, 
the Group follows a 5-step process: 
1.
Identifying the contract with a customer
2.
Identifying the performance obligations
3.
Determining the transaction price
4.
Allocating the transaction price to the performance obligations
5.
Recognising revenue when/as performance obligation(s) are satisfied.
The Group often enters into transactions involving a range of the Group’s products and services. In all cases, 
the total transaction price for a contract is allocated amongst the various performance obligations based on 
their relative stand-alone selling prices. The transaction price for a contract excludes any amounts collected 
on behalf of third parties.  
Revenue is recognised either at a point in time or over time, when (or as) the Group satisfies performance 
obligations by transferring the promised services to its customers.  
The Group recognises contract liabilities for consideration received in respect of unsatisfied performance 
obligations and reports these amounts as contract liabilities in the statement of financial position. Similarly, if 
the Group satisfies a performance obligation before it receives the consideration, the Group recognises either 
a contract asset or a receivable in its statement of financial position, depending on whether something other 
than the passage of time is required before the consideration is due. 
Revenue recognised for the major business activities for each category as follows: 
Revenue from Trading Technology 
Revenue from Trading Technology - Licence Fees 
Adslot and Symphony licence fees are derived by providing customers access to the Group’s technology 
platform. The fee is based on either annual contracted amounts, the number of users, a tier system based on 
historical volumes traded on the platform, and/or resources allocated. The contracts are ongoing but 
cancellable with defined notice periods. The Group is expected to maintain its performance obligations 
throughout the contracted period for the client to achieve the benefits of the platforms. As per AASB 15, 
revenue is recognised over time; since the promise to grant a licence as a performance obligation is satisfied 
over time. The client simultaneously receives and consumes the benefit from the Group’s performance of 
providing access to the platforms. 

37
 
 
 
Adslot 2024 Annual Report  37 
Revenue from Trading Technology – Trading Fees 
Adslot and Symphony trading fees are derived based on the transaction value transacted via Group’s 
technology platforms in a given period. 
Adslot trading fee revenues are recognised over time. Only the portion of the media campaign that is retained 
by the Group for their services is recorded as revenue. This is typically a percentage of the total media 
transacted on the Adslot platform. Where media campaigns are realised over a period a time, the portion that 
extends beyond the reporting period is not taken up as revenue as the performance obligations have not been 
satisfied. Where the funds for these campaigns are prepaid by advertisers those amounts are treated as 
contract liabilities in the Consolidated Statement of Financial Position. As the fees are usage-based revenues 
the revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  
Funds collected or collectable from advertisers and due to be repaid to publisher clients are disclosed in the 
accounts as publisher creditors and categorised under Trade and other payables in the Consolidated 
Statement of Financial Position.  
Symphony trading fees are charged to publishers for the use of the Symphony platform as a workflow solution. 
The fee is based on a percentage fee calculated from the total transacted value of campaigns. As per AASB 
15, revenue is recognised over time when the usage occurs and the performance obligations are satisfied.  
Revenue from Services  
Service revenue is recognised at a point in time or over time based on when the performance obligations are 
met, and the customer can realise benefit from service received without further involvement from the Group.  
A one-off Symphony activation fee is charged to customers when new markets are activated, to cover work 
required to deploy Symphony in a new market. The work typically involves (but not limited to):  
• 
In-country workshops to establish current media buying and business processes, 
• 
information gathering to identify country specific product requirements, 
• 
user training, and 
• 
account set-up. 
Activation fees are recognised over a period of time when the Group satisfies its performance obligation by 
measuring the progress towards satisfaction of that performance obligation based on output method prescribed 
in AASB 15.  
Revenue derived from custom development work is recognised over a period of time when the Group satisfies 
its performance obligation and the customer obtains the ability to direct the use of, and obtain substantially all 
of the remaining benefits from, the work carried out. Revenue is recognised by measuring the progress towards 
satisfaction of performance obligations based on the output method prescribed in AASB 15. 
Website development revenue is recognised over time. All projects are assigned percentages of project 
completion which can be reliably measured based on actual work in progress Revenue is recognised over time 
when the performance obligations are met and when the Group receives an enforceable right to payment for 
performance completed to date. Any incomplete website development project amounts invoiced are recorded 
as contract liabilities. 
Search Engine Optimisation and Search Engine Advertising attempts to improve search engine rankings of 
the client’s website or bid on certain keywords in order for their clickable ads to appear in search results. These 
are ongoing contracts and can be cancelled with 90 days’ notice. The Group needs to continuously manage 
these campaigns; as such the revenue is recognised over time as the clients simultaneously receive the service 
and the Group satisfies its performance obligations. 
Hosting revenue is derived for hosting the client’s websites in third party cloud servers managed by the Group. 
These contracts are ongoing and can be cancelled with 90 days’ notice. Clients may pay upfront annually. The 
Group needs to continually satisfy the performance obligations of hosting the site and provide customer 
support, as and when required. Therefore, revenue is recognised over time.  
For Domain Names Registration and SSL Certification, at the time of initial activation the service has been 
transferred in full to the customer; and the customer is able to realise benefits from services received without 
further involvement from the Group. Furthermore, the Group separately prices and sells these products. There 
is no further performance obligation for the Group. As such revenue needs to be recognised at a point in time.  
Interest revenue 
Interest revenue is recognised when it is probable that the economic benefits will flow to the Group and the 
amount can be measured reliably, taking into account the effective yield on the financial asset. 
 
 
 

38
Notes to the Financial Statements (Continued) 
1. Summary of Material Accounting Policies (Continued) 
Adslot 2024 Annual Report  38 
Government grants 
In accordance with AASB 120, government grants are recognised at fair value where there is reasonable 
assurance that the grant will be received, and all grant conditions will be met. Where appropriate grants relating 
to expense items are recognised as other income, over the periods necessary to match the grant to the costs 
they are compensating. Grants relating to assets are credited to deferred income and are amortised on a 
straight-line basis over the expected lives of the assets.  
Sale of non-current assets 
The net gain from the sale of non-current asset sales is recognised as income at the date control of the asset 
passes to the buyer, usually when the signed contract of sale becomes unconditional. 
(q) Financial Instruments 
Recognition and derecognition 
Financial assets and financial liabilities are recognised when the Group becomes a party to the contractual 
provisions of the financial instrument and are measured initially at fair value adjusted by transactions costs, 
except for those carried at fair value through the profit or loss statement, and which are measured initially at 
fair value. Subsequent measurement of financial assets and financial liabilities are described below. 
Financial assets are derecognised when the contractual rights to the cash flows from the financial asset expire, 
or when the financial asset and substantially all the risks and rewards are transferred. A financial liability is 
derecognised when it is extinguished, discharged, cancelled or expires. 
Classification and initial measurement of financial assets  
Except for those trade receivables that do not contain a significant financing component and are measured at 
the transaction price in accordance with AASB 15, all financial assets are initially measured at fair value 
adjusted for transaction costs (where applicable).  
Subsequent measurement of financial assets  
For the purpose of subsequent measurement, financial assets, other than those designated and effective as 
hedging instruments, are classified as financial assets at amortised cost. 
Classifications are determined by both:  
• 
The entity’s business model for managing the financial asset; and  
• 
The contractual cash flow characteristics of the financial assets.  
All income and expenses relating to financial assets that are recognised in profit or loss are presented within 
finance costs, finance income or other financial items, except for impairment of trade receivables which is 
presented within other expenses.  
Financial assets at amortised cost 
Financial assets are measured at amortised cost if the assets meet the following conditions (and are not 
designated as financial assets at fair value through profit and loss):  
• 
they are held within a business model whose objective is to hold the financial assets and collect its 
contractual cash flows; and 
• 
the contractual terms of the financial assets give rise to cash flows that are solely payments of principal 
and interest on the principal amount outstanding.  
After initial recognition, these are measured at amortised cost using the effective interest method. Discounting 
is omitted where the effect of discounting is immaterial. The Group’s cash and cash equivalents, trade and 
most other receivables fall into this category of financial instruments as well as government bonds. 
Trade and other receivables and contract assets  
The Group makes use of a simplified approach in accounting for trade and other receivables as well as contract 
assets and records the loss allowance at the amount equal to the expected lifetime credit losses. In using this 
practical expedient, the Group uses its historical experience, external indicators and forward-looking 
information to calculate the expected credit losses.  
Trade and other receivables and contract assets are subject to review at least at each reporting date to identify 
expected credit losses. 
At reporting date and throughout the reporting period the Group did not have any other financial instruments 
other than trade and other receivables. 
 
 

39
 
 
 
Adslot 2024 Annual Report  39 
(r) Leasehold improvements 
The cost of improvements to leasehold properties is amortised over the unexpired period of the lease or the 
estimated useful life of the improvement to the Group, whichever is the shorter. 
(s) Earnings per share 
 
Basic earnings per share 
Basic earnings per share for continuing operations and total operations attributable to members of the Group 
are determined by dividing net profit after income tax from continuing operations and the net profit attributable 
to members of the Group respectively, excluding any costs of servicing equity other than ordinary shares, by 
the weighted average number of ordinary shares outstanding during the financial period.  The number of 
shares used in the calculation at any time during the period is based on the physical number of shares issued. 
Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take 
into account the after income tax effect of interest and other financing costs associated with dilutive potential 
ordinary shares and the weighted average number of shares assumed to have been issued for no 
consideration in relation to dilutive potential ordinary shares. 
(t) Dividends 
Provision is made for the amount of any dividend determined or recommended by the directors on or before 
the end of the financial year but not distributed at reporting date. 
(u) Impairment of assets 
Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested 
annually for impairment or more frequently if events or changes in circumstances indicate that they might be 
impaired. Other assets are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which 
the asset’s carrying amount exceeds its recoverable amount. Where the assets do not generate cash inflows 
that are not largely independent of the cash inflows of other assets, the recoverable amount is the higher of 
an asset’s fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are 
grouped at the lowest levels for which there are separately identifiable cash inflows which are largely 
independent of the cash inflows from other assets or groups of assets (cash-generating units). Non-financial 
assets other than goodwill that suffered impairment are reviewed for possible reversal of the impairment at 
each reporting date.  
(v) Segment reporting 
Operating segments are reported in a manner consistent with the internal reporting provided to the chief 
operating decision maker. The chief operating decision maker has been identified as the Chief Executive 
Officer. 
The Company’s global platforms and services form one operating segment. 
(w) Provisions, contingent assets and contingent liabilities 
Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the 
Group has a present legal or constructive obligation as a result of a past event, it is probable that an outflow 
of economic resources will be required from the Group and amounts can be estimated reliably. The timing or 
amount of the outflow may still be uncertain. 
Restructuring provisions are recognised only if a detailed formal plan for the restructuring exists and 
management has either communicated the plan’s main features to those affected or started implementation. 
Provisions are not recognised for future operating losses. 
Provisions are measured at the estimated expenditure required to settle the present obligation, based on the 
most reliable evidence available at the reporting date, including the risks and uncertainties associated with 
the present obligation. Where there are a number of similar obligations, the likelihood that an outflow will be 
required in settlement is determined by considering the class of obligations as a whole. Provisions are 
discounted to their present values, where the time value of money is material. 
Any reimbursement that the Group is virtually certain to collect from a third party with respect to the obligation 
is recognised as a separate asset. However, this asset may not exceed the amount of the related provision. 
No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. 
Such situations are disclosed as contingent liabilities unless the outflow of resources is remote. 

40
Notes to the Financial Statements (Continued) 
1. Summary of Material Accounting Policies (Continued) 
Adslot 2024 Annual Report  40 
(x) Critical accounting judgements and key sources of estimation uncertainty 
Critical judgements in applying the entity’s accounting policies 
The following are the critical judgements (apart from those involving estimations, which are dealt with below), 
that management has made in the process of applying the Group’s accounting policies and that have the most 
significant effect on the amounts recognised in the financial statements.  
Unrecognised deferred tax assets 
As disclosed in Note 5, the Group recognises deferred tax assets relating to temporary differences, capital 
losses or operating losses when it is probable that they will be able to be utilised in future reporting periods. 
Due to the continuing operating losses, the Directors have determined it is not appropriate to recognise 
deferred tax assets until a point in time where it is probable that future taxable income is going to be available 
to utilise the assets. The tax benefit of deferred tax assets not recognised is $19,424,229 (FY2023: 
$18,187,746). Refer to Note 5 for further details. 
Revenue recognition 
In web development and web hosting business operations, management assesses stage of completion of each 
project and recognises revenue in the period in which development work is undertaken. In making its 
judgement, management considered the standard duration of such contracts, stage of progress in contracts 
and commencement date of such contracts. Accordingly, management has deferred recognising some web 
development and web hosting revenue of an estimated value of services to be rendered in the future. 
Key sources of estimation uncertainty 
The following are the key assumptions concerning the future and other key estimation uncertainty at the 
reporting date, that have a significant risk of causing a material adjustment to the carrying amounts of assets 
and liabilities within the next financial year. 
Impairment of goodwill and intangible assets 
At 31 December 2022, for the purpose of impairment testing, goodwill had been allocated to a group of CGUs 
(Adslot and Symphony CGU’s) that was expected to benefit from the Facilitate acquisition. 
Since the acquisition, the Group has allocated significant resources to integrate Adslot Media and Symphony 
platforms. The aim was to offer clients an integrated solution, foster adoption of value added features, increase 
trading volumes and maximise the deal synergies expected at acquisition. 
In FY2023, the Group successfully launched the integrated Symphony - Adslot Media solution. The impact of 
this launch was the transition of Symphony publishers to the integrated Adslot Media and Symphony platform. 
The Group concluded the transition process by retiring the Symphony Publisher functionality towards the end 
of the FY2023. 
As per AASB136 Impairment of Assets, if it is not possible to estimate the recoverable amount of the individual 
asset due to the asset not generating cash flows that are largely independent of those from other assets; an 
entity shall determine the recoverable amount of the CGU to which the asset belongs. 
As a result of increased technical integration, interdependency of the Adslot and Symphony platforms and 
increased number of customers utilising the integrated platform for what was historically the group of CGUs, it 
is no longer possible to identify a single intangible asset associated with each product; instead, a single asset 
is identified which both products leverage. In the absence of any product-specific assets, the Company now 
identifies a single CGU encompassing both products, being the “Adslot-Symphony CGU”.  
At 30 June 2024, the impairment testing of intangible assets has considered the aggregated recoverable 
amount of the single CGU in assessing the value in use of all intangible assets. 
 
 

41
 
 
 
Adslot 2024 Annual Report  41 
Determining whether goodwill and intangible assets are impaired requires an estimation of the value in use of 
the underlying cash-generating unit. The value in use calculations requires the entity to estimate the future 
cash flows expected to arise from the cash-generating units and a suitable discount rate in order to calculate 
the present value. The future cash flows included in the assessments are predicated largely on growth and 
integration of platforms. 
In the event that these products do not generate revenues as planned an impairment of the related intangible 
assets may result.  
The carrying amount of intangible assets at the reporting date was $38,267 (FY2023: $5,560,974). Refer to 
Note 10 for further details of goodwill and intangible assets. 
Capitalisation of internally developed software 
Distinguishing the research and development phases of software projects and determining whether the 
recognition requirements for the capitalisation of development costs are met, requires judgement. After 
capitalisation, management monitors whether the recognition requirements continue to be met and whether 
there are any indicators that capitalised costs may be impaired. 
The capitalisation of internally developed software amount for the year was $2,049,264 (FY2023: $2,505,316). 
Refer to Note 10 for further details.   
Share-based payments 
The calculation of the fair value of options issued requires significant assumptions to be made in regard to 
volatility, along with market and non-vesting conditions. The estimations made are subject to variability that 
may alter the overall fair value determined. The share-based payment expense for the year was $92,579 
(FY2023: $416,828).  
Research and development tax concessions 
A receivable of $882,512 (FY2023: $970,516) has been recognised in relation to a research and development 
tax concession for the 2024 financial year. Refer to Note 8 for further details. The actual claim is yet to be 
submitted with the Australian Tax Office and therefore there remains some uncertainty in regard to the quantum 
of the concession to be received. The financial statements reflect the Directors’ estimate of the receivable after 
taking into account the likelihood of each component of the claim being received. 
New standards and interpretations issued but not effective 
At the date of authorisation of these financial statements, several new, but not yet effective, Standards and 
amendments to existing Standards, and Interpretations have been published by the AASB. None of these 
Standards or amendments to existing Standards have been adopted early by the Group.  
Management anticipates that all relevant pronouncements will be adopted for the first period beginning on or 
after the effective date of the pronouncement. New Standards, amendments and Interpretations not adopted 
in the current year have not been disclosed. 
 

42
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  42 
 
Segment Information 
The Group examines performance both from a product and geographic perspective and has identified that the 
Group operates as one operating segment which is aggregated as a single reporting segment. However, the 
Group’s Total Revenue and Other Income (Note 3) and its non-current assets (other than financial instruments) 
are divided into the following geographical areas: 
 
 
2024 
2023 
 
$ 
$ 
 
Revenue 
Non-Current Assets 
Revenue 
Non-Current Assets 
Australia (Domicile) 
5,249,034 
229,973 
5,135,537 
7,208,598 
EMEA 
984,374 
4,589 
1,412,092 
1,641 
The Americas 
17,743 
875 
42,979 
5,617 
Other countries 
2,495,563 
- 
2,639,354 
- 
Total 
8,746,714 
235,437 
9,229,962 
7,215,856 
 
Revenues from external customers in the Group’s domicile, Australia, as well as other major geographical 
areas have been attributed on the basis of the customer’s geographical location.  There is no individual foreign 
country where 10% or more of the Group’s revenue from services rendered could be attributed to.  
Major customers 
For the year ended to 30 June 2024, one customer accounted for 10% or more of revenue from services 
rendered (FY2023: one).  
 
 

43
 
 
 
Adslot 2024 Annual Report  43 
 
Revenue and Other Income 
 
 
 
 
 
2024 
2023 
Revenue 
 
$ 
$ 
Licence fees 
 
 6,036,623  
 6,423,549  
Trading fees 
 
 876,441  
 1,038,899  
Revenue from Trading Technology 
 
6,913,064 
7,462,448 
Revenue from Services  
 
1,527,363 
1,457,274 
Total revenue for services rendered  
 
8,440,427 
8,919,722 
Interest revenue 
 
68,490 
14,700 
Total revenue from continuing operations 
 
8,508,917 
8,934,422 
Other income 
 
 
 
Grant income 
 
237,797 
295,540 
Total other income 
 
237,797 
295,540 
Total revenue and other income 
 
8,746,714 
9,229,962 
 
 
 
 
Revenue derived from the two product lines are described as follows: 
 
Trading Technology 
Comprises Adslot Media, a leading global media trading technology, and Symphony, market-leading 
workflow automation technology, purpose built for digital media agencies. 
 
Services 
Comprising marketing services that are provided by the Group’s Webfirm division to SME clients and project-
based customisation of Trading Technology. 
 
The Group’s revenue disaggregated by pattern of revenue recognition is as follows: 
  2024 
 
Trading Technology 
Services  
Total 
 
$ 
$ 
$ 
Services transferred over time  
 6,913,064  
 1,509,943  
 8,423,007 
Services transferred at a point in time 
 -   
 17,420  
 17,420 
 
 6,913,064  
 1,527,363  
 8,440,427  
 
  2023 
 
Trading Technology 
Services  
Total 
 
$ 
$ 
$ 
Services transferred over time  
 7,462,448  
 1,441,626  
 8,904,074 
Services transferred at a point in time 
 -   
 15,648  
 15,648 
 
 7,462,448  
 1,457,274  
 8,919,722  
 
 
 
 
2024 
2023 
 
 
$ 
$ 
Grant income 
 
 
 
R&D Tax Incentive – AusIndustry (i) 
 
237,797 
295,540 
Total Grant income 
 
237,797 
295,540 
 
(i) 
Amounts recognised as revenue in relation to financial year 2024 R&D Tax Incentive. 
  
 

44
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  44 
 
Expenses 
 
 
 
 
 
2024 
2023 
 
 
$ 
$ 
Loss before income tax includes the following specific expenses: 
 
 
 
Other operating expenses 
 
 
 
Recruitment fees 
 
 - 
 8,974 
Directors' fees 
 
 283,827 
 262,500 
Marketing costs 
 
 38,878 
 10,484 
Short term lease - rental premises 
 
99,196 
119,524 
Rent outgoings 
 
99,642 
91,477 
Listing & registrar fees 
 
 69,712 
 69,198 
Legal fees 
 
 147,436 
 105,369 
Travel expenses 
 
 54,976 
 59,887 
Consultancy fees 
 
 851,326 
 588,412 
Audit and accountancy fees 
 
343,294 
 277,675 
Foreign exchange (gain)/loss 
 
(70,712) 
36,568 
Insurance expenses 
 
191,681 
230,903 
Impairment of trade receivables 
 
(4,514) 
(20,049) 
Write off of trade receivables 
 
2,213 
29,832 
Other expenses 
 
407,044 
549,040 
Total other operating expenses 
 
2,513,999 
2,419,794 
 
 
 
 
Depreciation and amortisation 
 
 
 
Amortisation – Software development costs 
 
2,486,220 
2,826,663 
Amortisation – Right of use assets 
 
399,346 
546,227 
Depreciation – Computer & equipment 
 
35,392 
40,078 
Depreciation – Plant & equipment 
 
292 
292 
Total depreciation and amortisation 
 
2,921,250 
3,413,260 
 
 
 
 
Other charges against assets 
 
 
 
Impairment of trade receivables 
 
 (4,514) 
 (20,049) 
Write off of trade receivables 
 
2,213 
29,832 
Impairment of Goodwill (i) 
 
- 
5,161,939 
Impairment of Internally Developed Software (ii) 
 
5,085,751 
1,122,800 
Impairment of right of use asset (iii) 
 
401,355 
- 
 
 
 
 
(i) 
Goodwill balance of $5,161,939 relating to the acquisition of Facilitate has been fully impaired in FY2023 (refer to 
note 10). 
(ii) Intangible assets relating to internally developed software were impaired by $5,085,751 in FY2024 (refer to note 
10) & by $1,122,800 in FY2023. 
(iii) The right of use asset relating to the Melbourne office lease was impaired by $401,355 in FY2024 (refer to note 
9) 
 
 
 
 
 
 
 
 
 
 
 

45
 
 
 
Adslot 2024 Annual Report  45 
 
 
2024 
2023 
 
 
$ 
$ 
Loss before income tax includes the following specific expenses: 
 
 
 
Employee benefits expense 
 
 7,038,141 
 7,380,620 
Total capitalised development wages 
 
 2,694,560  
 3,204,733  
Employee benefits included in share-based payment expense 
 
78,449 
336,239 
Total employee benefits 
 
9,811,150 
10,921,592 
 
 
 
 
Defined contribution superannuation expense included in employee 
benefit expense  
 
762,515 
813,432 
 
 
 
 
Capitalised development wages (net of related grants) 
 
2,049,264 
2,505,316 
Capitalised development wages included in the R&D grant 
 
645,296 
699,417 
Total capitalised development wages 
 
2,694,560 
3,204,733 
 
 
 
 
 
 
Income Tax Expense 
 
 
 
2024 
2023 
 
$ 
$ 
a)  Numerical reconciliation of income tax expense to prima facie tax benefit 
 
 
Loss before income tax 
(10,504,869) 
(11,854,818) 
Prima facie tax benefit on loss before income tax at 25% (FY2023: 25%) 
(2,626,217) 
(2,963,705) 
Tax effect of: 
 
 
Other non-allowable items 
3,312 
2,874 
Share-based expenses during year 
23,145 
104,207 
Research and development tax concession 
507,191 
557,768 
Income tax benefit attributable to entity 
(2,092,569) 
(2,298,856) 
Deferred tax income relating to utilisation of unused tax losses 
- 
- 
Deferred tax assets relating to tax losses not recognised  
1,236,483 
1,919,676 
Other – adjustments and net foreign exchange differences 
657,074 
155,638 
Income tax benefit/(expense) attributable to entity  
(199,012) 
(223,542) 
 
b) Movement in deferred tax balances 
 
 
 
 
Balance at 30 June 2024 
 
Balance at 
1 July 
2023 
Recognised 
in Profit & 
Loss 
Acquired in 
Business 
combination 
Net 
Deferred 
tax assets 
Deferred tax 
liabilities 
 
$ 
$ 
$ 
$ 
$ 
$ 
Trade and other receivables 
(104,964)  
-  
- 
(104,964)  
- 
 (104,964)  
Property, plant and equipment 
 165  
- 
- 
 165  
- 
 165  
Intangible assets 
 137,863  
- 
- 
 137,863  
- 
 137,863  
Unused tax losses 
(33,064)  
-  
- 
(33,064)  
(33,064) 
- 
Net tax (assets)/liabilities  
- 
- 
- 
- 
(33,064) 
33,064 
 
 
 

46
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  46 
5. Income Tax Expense Continued 
 
 
 
 
Balance at 30 June 2023 
 
Balance at 
1 July 
2022 
Recognised 
in Profit & 
Loss 
Acquired in 
Business 
combination 
Net 
Deferred 
tax assets 
Deferred tax 
liabilities 
 
$ 
$ 
$ 
$ 
$ 
$ 
Trade and other receivables 
(104,964)  
-  
- 
(104,964)  
- 
 (104,964)  
Property, plant and equipment 
 165  
- 
- 
 165  
- 
 165  
Intangible assets 
 137,863  
- 
- 
 137,863  
- 
 137,863  
Unused tax losses 
(33,064)  
-  
- 
(33,064)  
(33,064) 
- 
Net tax (assets)/liabilities  
- 
- 
- 
- 
(33,064) 
33,064 
 
c) Deferred tax assets not brought to account 
Deferred tax assets not brought to account, the benefits of which will only be realised if the conditions for 
deductibility set out on Note 1(k) occur. 
 
 
2024 
2023 
 
 
$ 
$ 
Temporary differences 
 
1,871,927 
(3,278,162) 
Tax Losses: 
 
 
 
Operating losses 
 
53,968,420 
54,172,574 
Capital losses 
 
21,856,570 
21,856,570 
 
 
77,696,917 
72,750,982 
Potential tax benefit (25% FY2023: 25%) 
 
19,424,229 
18,187,746 
 
The Group and its wholly owned Australian resident entities have formed a tax-consolidated group and are 
therefore taxed as a single entity. The head entity within the tax-consolidated group is Adslot Ltd. The operating 
losses above includes all estimated losses available to the Group including from overseas jurisdictions.    
 
Deferred tax assets from temporary differences of $467,982 (FY2023: liability of $819,541) have not been 
recognised as they have been offset with deferred tax liabilities of the same value.  
 
Capital losses remain unchanged in FY2024. In FY2023, capital losses increased by $1,562,091 due to 
forgiving of intercompany loan by an Australian resident entity.  
 
 
Dividends 
The Group did not declare any dividends in the current year or prior year.  There are no franking credits 
available to shareholders of the Group. 
 
 
Cash and Cash Equivalents 
 
 
2024 
2023 
 
 
$ 
$ 
Cash at bank and on hand 
 
3,147,242 
2,874,746 
 
 
 
 
Included in the Cash at Bank is $311,770 (FY2023: $462,400) of funds held on term deposit as guarantee for 
our corporate credit card facilities and for the benefit of landlords under office lease agreements.  
 
 
 
 

47
 
 
 
Adslot 2024 Annual Report  47 
 
Trade and Other Receivables 
 
 
 
 
 
2024 
2023 
Current: 
 
$ 
$ 
Trade debtors 
 
2,524,905 
3,674,534 
Less: Allowance for impairment 
 
(4,590) 
(9,104) 
Trade debtors not impaired 
 
2,520,315 
3,665,430 
Research and Development grant receivable  
 
882,512 
970,516 
Other receivables 
 
34,868 
266,089 
 
 
3,437,695 
4,902,035 
The average age of the Group’s trade debtors is 56 days (FY2023: 46 days).  
 
(a) 
Ageing of trade debtors not impaired 
 
 
2024 
2023 
 
 
$ 
$ 
0 – 30 days 
 
 942,904  
 1,142,619  
31 – 60 days 
 
 662,062  
 1,133,400  
61 – 90 days 
 
494,400 
677,660 
Over 91 days 
 
 420,949  
 711,751  
 
 
2,520,315 
3,665,430 
 
(b) 
 Movement in the provision for impairment 
 
 
2024 
2023 
 
 
$ 
$ 
Balance at beginning of the year 
 
9,104 
27,667 
Provision Impairment recognised/(reversed) during the year 
 
(3,898) 
9,104 
Amounts recovered during the year 
 
(616) 
(68) 
Amounts written off as uncollectible 
 
- 
(29,086) 
Net foreign exchange differences 
 
- 
1487 
Balance at the end of the year 
 
4,590 
9,104 
 
 
 
 
 
In determining the recoverability of a trade receivable, the Group considers any recent history of payments 
and the status of the projects to which the debt relates. No payment terms have been renegotiated. The 
concentration of credit risk is limited due to the customer base being large and unrelated.  
 
Accordingly, the directors believe that there is no further provision required in excess of the allowance for 
impairment. 
 
Fair value of receivables 
 
Fair value of receivables at year end is measured to be the same as receivables net of the allowance for 
impairment.   
 
 

48
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  48 
 
Property, Plant and Equipment 
 
 
 
2024 
2023 
 
$ 
$ 
Leasehold improvements – at cost 
 
7,787 
7,817 
Less: Accumulated amortisation 
 
(7,787) 
(7,817) 
 
 
- 
- 
Right of use asset – at cost 
 
1,736,500 
3,501,823 
Less: Accumulated depreciation 
 
(1,156,086) 
(1,896,547) 
Less: Impairment of right of use asset (i) 
 
(401,355) 
- 
 
 
179,059 
1,605,276 
Plant and equipment – at cost 
 
59,515 
59,517 
Less: Accumulated depreciation 
 
(59,481) 
(59,191) 
 
 
34 
326 
Computer equipment – at cost 
 
358,282 
425,416 
Less: Accumulated depreciation 
 
(340,205) 
(376,136) 
 
 
18,077 
49,280 
Total carrying amount of property, plant and equipment 
 
197,170 
1,654,882 
 
 
 
 
Reconciliations of the carrying amounts of each class of property, plant and equipment at the beginning and 
end of the current financial year are set out below: 
2024 
 
Right of Use 
Assets 
Plant and 
Equipment 
Computer 
Equipment 
Total 
 
$ 
$ 
$ 
$ 
Carrying amount at 1 July 2023 
1,605,276 
326 
49,280 
1,654,882 
Additions  
-  
                          -  
            7,068  
           7,068 
Disposal/write -off 
(625,814) 
- 
(2,911) 
(628,725) 
Lease Modifications 
 298 
- 
- 
298 
Depreciation/amortisation expense 
(399,346) 
(292) 
(35,392) 
(435,030) 
Impairment of right of use assets  
(401,355) 
- 
- 
(401,355) 
Net foreign exchange differences 
- 
- 
32 
32 
Carrying amount at 30 June 2024 
179,059 
34 
18,077 
197,170 
 
2023 
 
Right of Use 
Assets 
Plant and 
Equipment 
Computer 
Equipment 
Total 
 
$ 
$ 
$ 
$ 
Carrying amount at 1 July 2022 
2,151,908 
618 
85,386 
2,237,912 
Additions  
-  
                          -  
            5,147  
           5,147 
Disposal/write -off 
- 
- 
(1,488) 
(1,488) 
Lease Modifications 
 (405) 
- 
- 
(405) 
Depreciation/amortisation expense 
(546,227) 
(292) 
(40,078) 
(586,597) 
Net foreign exchange differences 
- 
- 
313 
313 
Carrying amount at 30 June 2023 
1,605,276 
326 
49,280 
1,654,882 
 

49
 
 
 
Adslot 2024 Annual Report  49 
Impairment of Right of Use Asset 
As per AASB 136 Impairment of Assets, an asset needs to be tested for impairment when there are indicators 
of  impairment. An impairment test of the intangible assets of the Group was performed as there were indicators 
of impairment. Adslot’s discounted cash flow performed for the value in use calculation in respect of testing 
impairment of intangible assets was negative, which is an indicator of impairment of assets other than 
intangible assets held at 30 June 2024. Therefore, Adslot needed to assess the recoverability of other assets, 
with the Right of Uset Asset (ROU) relating to the Melbourne office lease being one of them. This ROU asset 
carried a net book value of $580,414. 
In measuring the recoverable amount of the ROU asset, Adslot adopted the fair value less cost of disposal 
(FVLCD) method. To measure the FVLCD of the ROU asset, Adslot employed an independent valuer in FTI 
Consulting (Australia) Pty Ltd (FTI). 
FTI used following assumptions to arrive at FVLCD. 
 
Assumption 
Range 
 
Incremental Borrowing Rate 
8.5% 
9.5% 
Sublease yield 
6.5% 
5.5% 
Sublease rate (% of original lease rate) 
30.0% 
40.0% 
  
Based on the above assumptions, a FVLCD of $179,059 was arrived at by FTI which was the recoverable 
amount of the Melbourne ROU asset. This recoverable amount was a deficit when compared to the ROU 
asset’s NBV as at 30 June 2024. 
  
Recoverable Amount 
$179,059 
Net Book Value 
$580,414 
Excess/(Deficit) 
($401,355) 
 
At 30 June 2024, the directors having assessed the recoverable amount of the ROU asset, determined to 
impair the carrying value by $401,355. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

50
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  50 
 Intangible Assets 
 
Internally 
Developed 
Software 
$ 
 
Domain 
Name 
$ 
 
Intellectual 
Property 
$ 
Goodwill 
$ 
Total 
$ 
Year ended 30 June 2024 
 
 
 
 
 
Opening net book amount 
 5,522,707  
 38,267  
-  
 -  
 5,560,974  
Additions 
 2,049,264  
 -   
 -   
 -   
 2,049,264 
Amortisation  
(2,486,220) 
 -   
- 
 
(2,486,220) 
Impairment of assets 
(5,085,751) 
 
 
- 
(5,085,751) 
Carrying amount at 30 June 2024 
-   
         38,267  
                       -  
      - 
38,267 
 
 
 
 
 
 
At 30 June 2024 
 
 
 
 
 
Cost 
27,660,501  
 38,267  
 16,191,496  
 15,161,939  
 59,052,203  
Accumulated amortisation and 
impairment 
(27,660,501)  
 -   
(16,191,496)  
(15,161,939)  
(59,013,936)  
Carrying amount at 30 June 2024 
 - 
 38,267  
 -   
 -  
 38,267  
 
 
 
Internally 
Developed 
Software 
$ 
 
Domain 
Name 
$ 
 
Intellectual 
Property 
$ 
Goodwill 
$ 
Total 
$ 
Year ended 30 June 2023 
 
 
 
 
 
Opening net book amount 
 6,966,855  
 38,267  
-  
 5,161,939  
 12,167,061  
Additions 
 2,505,315  
 -   
 -   
 -   
 2,505,315 
Amortisation  
(2,826,663) 
 -   
- 
 
(2,826,663) 
Impairment of assets 
(1,122,800) 
 
 
(5,161,939) 
(6,284,739) 
Carrying amount at 30 June 2023 
     5,522,707  
         38,267  
                       -  
      - 
5,560,974 
 
 
 
 
 
 
At 30 June 2023 
 
 
 
 
 
Cost 
25,611,238  
 38,267  
 16,191,496  
 15,161,939  
 57,002,940  
Accumulated amortisation and 
impairment 
(20,088,531)  
 -   
(16,191,496)  
(15,161,939)  
(51,441,966)  
Carrying amount at 30 June 2023 
 5,522,707 
 38,267  
 -   
 -  
 5,560,974  
 
 

51
 
 
 
Adslot 2024 Annual Report  51 
Internally Developed Software 
 
The following table shows the portion of platform development costs that are capitalised for the current and 
prior financial years: 
 
Platform 
Capitalised Wages 
R&D grants offsetting 
capitalised wages 
Net Capitalised 
Wages 
 
$ 
$ 
$ 
 
2024 
 2,694,560  
 (645,296) 
2,049,264 
 
2023 
 3,204,733  
 (699,417) 
2,505,316 
 
The Directors have assessed the accounting useful life of these internally developed software systems, for 
accounting purposes, to be five years. This assessment has given regard to the expected financial benefits of 
the technology.  
Domain names 
Domain names opening carrying value of $38,267 (FY2023: $38,267) relates to the various domain names 
held by Webfirm and Adslot. The Directors have assessed that this intellectual property has an indefinite useful 
life on the basis that the Directors do not believe that there is a foreseeable limit on the period over which this 
asset is expected to generate cash inflows for the entity.  
Intellectual property 
The Symphony technology was acquired as part of the Facilitate Digital Holdings Limited acquisition.  The cost 
attributable and the accumulated amortisation to the Symphony technology intellectual property was 
$16,191,496. This asset was fully amortised in FY2019. 
Goodwill 
The Goodwill balance relating to the acquisition of Facilitate was impaired in full during FY2023. 
(a) Cash Generating Units (CGU) 
As a result of increased technical integration, interdependency of the Adslot and Symphony platforms and 
increased number of customers utilising the integrated platform for what was historically the group of CGUs, it 
is no longer possible to identify a single intangible asset associated with each product; instead, a single asset 
is identified which both products leverage. In the absence of any product-specific assets, the Company now 
identifies a single CGU encompassing both products, being the “Adslot-Symphony CGU”.  
 
(b) Impairment testing and key assumptions 
The Group tests whether intangible assets with definite life have suffered any impairment in accordance with 
the Group’s accounting policies. The directors’ have deemed that a value in use method reliant on forecast 
cash flows is appropriate to assess recoverable amounts of assets and CGU. 
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are 
separately identifiable cash inflows which are largely independent of the cash inflows from other assets or 
groups of assets. 
At 30 June 2024, the directors assessed the recoverable amount of the $2.5 million intangible asset with 
definite life and determined to impair the carrying value in full by $2.5 million. 
 
 
 
 
 
 
 
 

52
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  52 
10. Intangible Assets Continued 
 
The most significant judgements and key assumptions pertaining to the calculation are: 
Discount rate 
The discount rates reflect appropriate adjustments relating to market risk (6%) and specific 
risk factors (9%). The post-tax discount rate for the Combined CGU is 22.24% (31 
December 2023: 16.97%). 
Growth Rate 
The short term (12 month) forecasted revenue by revenue stream averages a 11% decline 
due to the full year impact of a reduction in revenue from amendments to Symphony 
agreement with GroupM. Medium-term growth rates are linked to industry growth rates and 
historical growth rates, and average 6%. 
Terminal 
Growth Rate 
The long-term growth rate for the CGU is 2.5%. 
Cash Flow 
Forecasts 
Cash flow calculations use cash flow projections based on the financial forecast approved 
by management covering a 5-year period. 
Capital 
expenditure 
Capital expenditure to maintain and enhance the existing technologies has been projected 
for the forecast period at an average of $0.8 million per annum. 
 
 
 
Trade and Other Payables 
 
 
 
 
 
2024 
2023 
 
 
$ 
$ 
Trade creditors 
 
477,780 
261,831 
Publisher creditors (i) 
 
4,840,473 
4,628,393 
Accrued expenses 
 
411,597 
629,699 
Other creditors 
 
419,342 
223,223 
 
 
 
6,149,192 
5,743,146 
(i) 
Refer to Note 1(p) for further information on publisher creditors. 
  
 
Other Liabilities 
 
 
 
 
 
2024 
2023 
 
 
$ 
$ 
Current: Contract liabilities (i) 
 
277,869 
326,512 
Short Term Borrowings (ii) 
 
400,500 
- 
 
 
678,369 
326,512 
 
(i) 
Contract liabilities relates to:  
• 
website development and hosting invoices that are rendered based on full contract terms at the contracts’ 
inception, however performed over stages which straddle the reporting date,  
• 
licence fees billed in advance, and  
• 
advertising campaigns that have been purchased but whose delivery will occur after the reporting date. 
During the financial year 2024, out of $326,512 of the contract liabilities at the start of the year, $212,057 was recognised 
as revenue. 
(ii) In March 2024, Adslot entered into a secured loan agreement with Radium Capital for a loan secured against the 
company’s FY2024 R&D claim. Radium Capital is a leading R&D finance provider, offering strategic capital by early 
access to R&D funds, secured against the associated tax rebate. Under this debt facility, the company obtained $0.4 
million in funding, under the following terms: 
• 
Loan amount $400,500 
• 
Date of disbursement 25 March 2024 
• 
Maturity date 31 December 2024 
• 
Annual interest 16% 
• 
Application fee $768.90 

53
Adslot 2024 Annual Report  53 
Lease Liabilities 
2024 
2023 
$ 
$ 
Current: Lease liability 
207,029 
590,933 
Non-current: Lease liability 
401,172 
1,077,921 
608,201 
1,668,854 
The lease for the office premises in Melbourne is classified as leases under AASB 16. The Melbourne lease is due to end 
in July 2027. 
Lease payments not recognised as a liability 
The Group has elected not to recognise a lease liability for short term leases (leases of expected term of 12 
months or less) or for leases of low value assets. Payments made under such leases are expensed on a 
straight-line basis.  
At 30 June 2024 short term and low value leases that were not recognised as a liability represented a total 
commitment of $112,064 (FY2023: $80,963) for the Group, of which the short term leases are $69,733 
(FY2023: $71,409) and low value leases are $42,331(FY2023: $9,554). 
Provisions 
2024 
2023 
$ 
$ 
Current: Employee benefits 
441,410 
531,838 
Non-current: Employee benefits 
696,740 
650,385 
Non-current: Provision for make good costs (i) 
81,862 
144,093 
778,602 
794,478 
(i) Present value of estimated make good costs for lease liabilities classified as leases under AASB 16.

54
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  54 
 
Contributed equity 
 
 
 
 
 
 
 
2024 
2023 
2024 
2023 
 
 
Number 
Number 
$ 
$ 
Ordinary Shares – Fully Paid  
 
3,749,671,795 
2,479,348,381 
163,285,169 
160,134,280 
 
 
 
 
 
 
Ordinary shares participate in dividends and the proceeds on winding up of the parent entity in proportion to 
the numbers of shares. 
At the shareholders meeting each ordinary share is entitled to one vote when a poll is called. Adslot conducts 
a poll for resolutions at annual general meetings (since 2019). 
 
Movements in Paid-Up Capital 
Date 
Details 
Number of 
shares 
Issue  
price 
Capital 
raising costs 
Value 
 
Number 
$ 
$ 
$ 
01-Jul-22 
Balance (including Treasury shares) 
2,204,478,656 
 
(3,750,666) 
159,254,812 
16-Nov-22 
Treasury shares cancelled 
(130,275) 
 
 - 
 -  
20-Jun-23 
Share Placement 
275,000,000 
$0.004 
 (90,681) 
 1,009,319  
30-Jun-23 
July 2023 Right Issue costs 
- 
 
(129,851) 
 (129,851) 
30-Jun-23     Balance 
2,479,348,381 
 
 (3,971,198) 
 160,134,280  
 
 
 
 
 
 
01-Jul-23 
Balance  
2,479,348,381 
 
 (3,971,198) 
 160,134,280  
01-Jul-23 
June 2023 Share Placement 
- 
 
(17,670) 
 (17,670) 
06-Jul-23 
July 2023 Rights Issue 
787,268,541 
$0.004 
(244,459) 
2,904,615 
26-Jul-23 
Exercise of Option 
758 
$0.006 
- 
5 
25-Sep-23 
Unmarketable Parcels Share Buy Back 
(42,122,133) 
$0.004 
(3,841) 
(168,118) 
18-Jun-24 
June 2024 Entitlement Offer 
525,176,248 
$0.001 
(93,119) 
 432,057 
 
30-Jun-24 
Balance 
3,749,671,795 
 
(4,330,287) 
 163,285,169 
 
Options movements during the financial year are summarised below: 
Issue Type 
Expiry Date 
Exercise 
Price 
Balance at 
beginning of 
the year 
Issued  
during  
the year 
Lapsed/Forfeited 
during  
the year  
Exercised 
during  
the year 
Balance at 
 end of  
the year 
 
 
$ 
(Number) 
(Number) 
(Number) 
(Number) 
(Number) 
Ordinary options 
02/09/2023 
0.041  
8,600,000 
-  
(8,600,000) 
- 
- 
Ordinary options 
12/07/2024 
0.028  
16,666,667  
-  
(2,750,000) 
-  
13,916,667  
Ordinary options 
06/08/2024 
0.034  
18,000,000  
-  
- 
- 
18,000,000  
Ordinary options 
16/12/2024 
0.043  
2,500,000  
-  
- 
- 
2,500,000  
Ordinary options 
29/07/2025 
0.041 
8,500,000 
- 
- 
- 
8,500,000 
Ordinary options 
29/07/2025 
0.041 
6,250,000 
- 
- 
- 
6,250,000 
Ordinary options 
08/08/2025 
0.028 
6,000,000 
- 
- 
- 
6,000,000 
Ordinary options 
11/10/2025 
0.040 
2,500,000 
- 
- 
- 
2,500,000 
Ordinary options 
15/06/2026 
0.018 
37,600,000 
- 
(2,400,000) 
- 
35,200,000 
Ordinary options 
15/06/2026 
0.018  
3,200,000  
- 
- 
- 
3,200,000  
 
 
 
109,816,667 
- 
(13,750,000) 
- 
96,066,667 
 

55
 
 
 
Adslot 2024 Annual Report  55 
 Reserves 
 
 
 
 
Note 
2024 
2023 
 
 
$ 
$ 
Reserves 
 
 
 
Share–based payments reserve 
 
940,115 
984,980 
Foreign currency translation reserve 
 
336,557 
386,401 
 
 
1,276,672 
1,371,381 
 
 
 
 
 
Share–based payments reserve 
 
 
 
Opening balance 
 
984,980 
909,047 
Lapsed/forfeited options during the year - Employees 
 
(137,444) 
(276,962) 
Lapsed/forfeited options during the year - 3rd Party 
 
- 
(51,466) 
Treasury Shares cancelled 
 
- 
(12,467) 
Share-based payment expense - employees 
21 
78,449 
336,239 
Share-based payment expense – third party 
21 
- 
- 
Share-based payment expenses - directors 
21 
14,130 
80,589 
Closing balance 
 
940,115 
984,980 
 
 
 
 
Foreign currency translation reserve 
 
 
 
Opening balance 
 
386,401 
294,800 
Movement on currency translation 
 
(49,844) 
91,601 
Closing balance 
 
336,557 
386,401 
 
The Share-based payments reserve is used to record the value of options accounted for in accordance with 
AASB 2: Share-Based Payments. 
The foreign currency translation reserve is used to record the value of aggregate movements in the translation 
of foreign currency in accordance with AASB 121: The Effects of Changes in Foreign Exchange Rates.  
 
 
 

56
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  56 
Earnings Per Share 
2024 
2023 
Cents 
Cents 
(a)
Basic earnings per share
Loss attributable to the ordinary equity holders of the Group
(0.33) 
(0.55) 
(b)
Diluted earnings per share
Loss attributable to the ordinary equity holders of the Group
(0.33) 
(0.55) 
2024 
2023 
$ 
$ 
(c)
Reconciliation of earnings used on calculating earnings per share (i)
Loss from continuing operations attributable to the members of the Group used on
calculating basic and diluted earnings per share
(10,703,881) 
(12,078,360) 
2024 
2023 
Number 
Number 
(d)
Weighted average number of shares used as the denominator
Weighted average number of shares on issue used in the calculation of basic EPS
3,242,291,812 
2,212,636,052 
(e)
Weighted average number of shares used as the denominator
Weighted average number of shares on issue used in the calculation of diluted 
EPS  
3,242,291,812 
2,212,636,052 
(i) During FY2024 and FY2023 there were no discontinued operations or values attributable to minority interests.
2024 
2023 
Number 
Number 
Weighted average number of rights and options that could potentially dilute basic 
earnings per share in the future, but are not included in the calculation of diluted 
EPS because they are anti-dilutive for the period presented. 
101,636,612 
103,026,334 
Contingencies 
No contingent assets and liabilities are noted. 
Remuneration of auditors 
2024 
2023 
$ 
$ 
During the year the following fees were paid/payable to the auditor of the Group: 
Audit services 
Audit and review of financial reports  
173,361 
144,000 
During the year the following fees were paid/payable to a related entity of the auditor 
of the Group: 
Other services 
Taxation compliance, GroupM compliance audit, review of R&D expenditure and 
other taxation advice 
31,213 
136,696 
204,574 
280,696 

57
 
 
 
Adslot 2024 Annual Report  57 
 Key Management Personnel Disclosures 
Directors 
The following persons were directors of the Group during the financial year: 
Mr Andrew Dyer (Non-Executive Chairman) 
Mr Andrew Barlow (Non-Executive Director) (i)  
 
  
Mr Adrian Giles (Non-Executive Director) 
 
 
 
Ms Sarah Morgan (Non-Executive Director) 
 
 
 
 
 
 
 
Mr Ben Dixon (Executive Director & CEO) 
Mr Tom Triscari (Non-Executive Director) (ii) 
(i) 
Mr Barlow resigned from Board of Adslot’s Directors on 16 February 2024. 
(ii) Mr Triscari stepped down from his role of Executive Director on 30 April 2024. 
 
Other key management personnel 
The following persons also had authority and responsibility for planning, directing and controlling the activities 
of the Group, directly or indirectly, during the financial year: 
Name 
Position 
Mr Tom Peacock 
Chief Commercial Officer  
Mr Nirupamal Jayakody (i) 
Chief Financial Officer  
(i) 
Mr Jayakody was appointed as Chief Financial Officer on 1 May 2024. 
Key management personnel compensation 
 
 
2024 
2023 
 
 
$ 
$ 
Short-term employee benefits 
 
969,898 
1,171,245 
Post-employment benefits 
 
78,480 
69,571 
Other long-term employee benefits 
 
12,427 
12,362 
Share-based payments 
 
27,419 
108,523 
Total compensation  
 
1,088,224 
1,361,701 
There were 8 key management personnel throughout FY2024, some of whom have a part year of service 
(FY2023: 8). 
Business Acquisitions: 
There were no related party business acquisition transactions during the year ended 30 June 2024.  
Transactions with Directors and their personally related entities: 
During the year the Company earned revenue of $1,383 (FY2023: $10,215) from a company requiring web 
development, hosting and marketing services related to Mr Adrian Giles on normal commercial terms and 
conditions.  
In addition, as part of the Entitlement Offer finalised on 6 July 2023 the Company incurred below sub-
underwriting fees paid to Directors of Adslot Ltd including their personally related parties: 
- 
Mr Andrew Dyer $1,111.52; and 
- 
Mr Benjamin Dixon $335.58.  
There were no other transactions with directors and their personally related entities for the financial years 
ending 30 June 2024 and 30 June 2023.  
On 17 June 2024, Adslot announced a capital raise in the form of a partially underwritten 3:4 accelerated pro 
rata non-renounceable entitlement offer. The entitlement offer comprised of an institutional component 
(Institutional Entitlement Offer) and an offer to eligible shareholders to participate on similar terms under a 
retail component (Retail entitlement offer). On 15 July 2024, the shortfall after the Retail Entitlement Offer was 
197,022,090 shares (approx. $0.02m) which were issued to the underwriters Directors Adrian Giles, Sarah 
Morgan and Andrew Dyer (through their related shareholding entities). 
 
 

58
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  58 
 Share-Based Payments 
Employee Option Plan  
Shareholders re-approved the Incentive Option Plan at the November 2023 Annual General Meeting. The 
Incentive Option Plan which enables the Board to offer eligible employees and directors the right to options 
which can be exercised to shares subject to the certain vesting criteria as long as they remain an eligible 
participant. For current options in issue the only vesting criteria are service conditions. 
The objective of the Option Plan is to attract, motivate and retain key employees and it is considered by the 
Group that the adoption of the Option Plan and the future issue of Options under the Option Plan will provide 
selected employees and directors with the opportunity to participate in the future growth of the Group. 
No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting 
rights. All options are subject to service periods which require the employees remain an employee or Director 
of the Group or at directors’ discretion. 
The following table shows grants and movements of share-based compensation to employees under the 
Employee Option Plan during the current financial year: 
2024 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of the 
year 
(Number) 
Granted 
during 
the year 
(Number)  
Forfeited 
during the 
year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
03/09/19 
02/09/23 
      0.041  
 8,600,000  
- 
- 
(8,600,000)  
- 
 -  
 -  
13/07/20 
12/07/24 
        0.028     16,666,667  
-  
(2,750,000) 
               -  
- 
 13,916,667  
 13,916,667 
07/08/20 
06/08/24 
         0.034     18,000,000  
-  
- 
               -  
-  
 18,000,000  
 18,000,000  
30/07/21 
29/07/25 
 0.041  
8,500,000 
- 
- 
- 
- 
8,500,000 
5,666,669 
16/06/22 
15/05/26 
0.018 
37,600,000 
- 
(2,400,000) 
- 
- 
35,200,000 
23,466,670 
Total 
 
 
89,366,667  
- 
(5,150,000)  (8,600,000) 
- 
75,616,667 
61,050,006 
Weighted average exercise 
price 
$0.027 
- 
$0.023 
$0.041 
- 
$0.026 
$0.027 
There were no new options granted to employees under the Incentive Option Plan during the year ended 30 
June 2024. 
2023 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of the 
year 
(Number) 
Granted 
during 
the year 
(Number)  
Forfeited 
during the 
year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
30/01/19 
30/01/23 
0.060 
5,050,000 
- 
- 
(5,050,000) 
- 
- 
- 
03/09/19 
02/09/23 
      0.041       9,100,000  
- 
(500,000) 
               -  
- 
 8,600,000  
 8,600,000  
30/01/20 
29/01/24 
0.032      8,000,000  
- 
(8,000,000) 
               -  
- 
 -  
 -  
13/07/20 
12/07/24 
        0.028     19,000,000  
-  
(2,333,333) 
               -  
- 
 16,666,667  
 11,166,667  
07/08/20 
06/08/24 
         0.034     18,000,000  
-  
               -  
               -  
-  
 18,000,000  
 16,000,000  
30/07/21 
29/07/25 
 0.041  
9,500,000 
- 
(1,000,000) 
- 
- 
8,500,000 
2,833,333 
16/06/22 
15/05/26 
0.018 
38,800,000 
- 
(1,200,000) 
- 
- 
37,600,000 
12,533,333 
Total 
 
 107,450,000  
- (13,033,333)  (5,050,000) 
- 
89,366,667 
51,133,333 
Weighted average exercise 
price 
$0.029 
- 
$0.031 
$0.060 
- 
$0.027 
$0.030 
There were no new options granted to employees under the Incentive Option Plan during the year ended 30 
June 2023 

59
 
 
 
Adslot 2024 Annual Report  59 
Equity Based Payments  
2024 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of the 
year 
(Number) 
Granted 
during 
the year 
(Number)  
Forfeited 
during the 
year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
30/07/21 
29/07/25 
       0.041 
6,250,000 
- 
- 
- 
- 
6,250,000 
6,250,000 
Total 
 
 
6,250,000 
-  
- 
- 
- 
     6,250,000 
     6,250,000 
Weighted average exercise 
price 
$0.041 
- 
- 
- 
- 
$0.041 
$0.041 
There were no new options granted during the year ended 30 June 2024.  
2023 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of the 
year 
(Number) 
Granted 
during 
the year 
(Number)  
Forfeited 
during the 
year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
30/01/20 
15/12/22 
 0.044  
 8,000,000  
- 
- 
(8,000,000) 
- 
-  
- 
30/07/21 
29/07/25 
       0.041 
6,250,000 
- 
- 
- 
- 
6,250,000 
6,250,000 
Total 
 
 
14,250,000 
-  
- 
(8,000,000) 
- 
     6,250,000 
     6,250,000 
Weighted average exercise 
price 
$0.043 
- 
- 
$0.044 
- 
$0.041 
$0.041 
On 30 January 2020 the Group granted 8,000,000 new Options under mandate to Peloton Capital Pty Ltd as 
consideration for corporate advisory services received. The Options have expired on 15 December 2022. 
There were no new options granted during the year ended 30 June 2023.  
 
 

60
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  60 
21 Share-Based Payments Continued 
Non-Executive Director Options 
The Group grants options to non-executive directors under LR 10.11 subject to approval at the AGM. 
2024 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of the 
year 
(Number) 
Granted 
during 
the year 
(Number)  
Forfeited 
during the 
year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
17/12/20 
16/12/24 
      0.043  
2,500,000 
- 
- 
- 
- 
2,500,000 
2,500,000 
09/08/21 
08/08/25 
 0.028       6,000,000  
 -  
               -  
               -  
- 
     6,000,000  
 5,500,000  
23/11/21 
11/10/25 
0.040 
2,500,000 
- 
- 
- 
- 
2,500,000 
2,500,000 
16/11/22 
15/06/26 
0.018 
3,200,000 
- 
- 
- 
- 
3,200,000 
3,200,000 
Total 
 
 
14,200,000 
- 
- 
- 
- 
14,200,000 
13,700,000  
Weighted average exercise 
price 
$0.030 
- 
- 
- 
- 
$0.030 
$0.031 
 
2023 
In lieu of cash remuneration for services as a director, 3,200,000 Options was granted to a director which were 
approved at the AGM held on 16 November 2022. Options are to acquire fully paid ordinary shares, at an 
exercise price of $0.018 with an expiry date of 15 June 2026. The options vest in two equal tranches on the 
six-month anniversary of the grant date. 
 
The options are valued using the Black-Scholes pricing model. The model inputs for options granted were:  
Model Input 
DOP # 23-1 
 
 
 
Grant Date 
16/11/22 
 
 
 
Expiry Date 
15/06/26 
 
 
 
Exercise Price $ 
0.018 
 
 
 
Grant date share value $ 
0.021 
 
 
 
Expected Volatility 
80.76% 
 
 
 
 
 
Grant 
Date 
Expiry 
Date 
Exercise 
Price 
 $ 
Balance at 
start of the 
year 
(Number) 
Granted 
during 
the year 
(Number)  
Forfeited 
during the 
year 
(Number) 
Lapsed 
during the 
year 
(Number) 
Exercised 
during the 
year 
(Number) 
Balance at 
end of the 
year 
(Number) 
Vested and 
exercisable 
at the end of 
the year 
(Number) 
17/12/20 
16/12/24 
      0.043  
2,500,000 
- 
- 
- 
- 
2,500,000 
2,500,000 
09/08/21 
08/08/25 
 0.028  
6,000,000 
 -  
               -  
               -  
- 
     6,000,000  
 3,500,000  
23/11/21 
11/10/25 
0.040 
2,500.000 
- 
- 
- 
- 
2,500,000 
2,500,000 
16/11/22 
15/06/26 
0.018 
- 
3,200,000 
- 
- 
- 
3,200,000 
3,200,000 
Total 
 
 
11,000,000 
3,200,000 
- 
- 
- 
14,200,000        11,700,000  
Weighted average exercise 
price 
$0.034 
$0.018 
- 
- 
- 
$0.030 
$0.031 

61
 
 
 
Adslot 2024 Annual Report  61 
 Cash Flow reconciliation 
 
 
 
 
 
2024 
2023 
Reconciliation of Net Cash Flows from Operating Activities to Loss for the 
year 
 
$ 
$ 
Loss for the year after income tax 
 
(10,302,527) 
(12,078,360) 
Add/(less) non-cash and other items 
 
 
 
Depreciation and amortisation 
 
2,921,250 
3,413,260 
Non-operating interest payments 
 
17,226 
- 
Impairment losses (intangible assets) 
 
5,085,751 
6,284,739 
Share-based payment 
 
92,579 
416,828 
Impairment of receivables 
 
(4,514) 
(20,049) 
(Profit)/Loss on asset write off 
 
(1,013) 
(313) 
Unrealised foreign currency loss/(gain) 
 
86,990 
(96,901) 
Movements in receivables relating to investing activities 
 
(54,121) 
(229,547) 
Changes in assets and liabilities (net of effects of acquisition and disposal of 
entities) 
 
 
 
(Increase)/Decrease in receivables 
 
1,215,902 
(54,122) 
(Decrease)/Increase in payables and other provisions 
 
283,586 
762,014 
Net cash outflow from operating activities 
 
(658,891) 
(1,602,451) 
 
 
During the financial year, a lease modification resulting in the recognition of additional lease assets and 
corresponding lease liabilities of $298 (FY2023: $405) was carried out. Additionally, the Sydney lease was 
cancelled in January 2024. Refer notes 9 and 13 for further details. 
 
 Financial Risk Management 
The Group’s operations expose it to various financial risks including market, credit, liquidity and cash flow risks. 
Risk management programmes and policies are employed to mitigate the potential adverse effects of these 
exposures on the results of the Group. 
Financial risk management is carried out by the Chief Financial Officer with oversight provided by the Audit & 
Risk Committee and Board.    
 
(a)  Market risks 
Market risks include foreign exchange risk, interest rate risk and other price risk. The Group’s activities expose 
it to the financial risks of changes in foreign currency, interest rate risk relating to interest earned on cash and 
cash equivalents.  
Disclosures relating to foreign currency risks are covered in Note 23(d) and interest rate risk is covered in Note 
23(e). The Group does not have formal policies that address the risks associated with changes in interest rates 
or changes in fair values of financial assets.      
 
(b)  Credit risk 
Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted. 
The credit risk on financial assets, other than investments, of the Group which have been recognised in the 
Consolidated Statement of Financial Position is the carrying amount net of any provision for doubtful debts. 
The Group has no significant concentrations of credit risk. As disclosed in Note 8(b), ‘Impairment of 
receivables’, the Group has policies in place to ensure that sales of services are made to customers with 
appropriate credit history.  Before accepting any new customers, the Group internally reviews the potential 
customer’s credit quality.  A substantial deposit on contract in website development and hosting segment of 
the Group mitigates initial credit risk. 
 
 

62
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  62 
23.
Financial Risk Management (Continued)
The Group held the following financial assets with potential credit risk exposure:
Financial assets 
2024 
2023 
$ 
$ 
Cash and cash equivalents 
3,147,242 
2,874,746 
Trade debtors and other receivables (Note 8) 
3,437,695 
4,902,035 
6,584,937 
7,776,781 
(c) Liquidity risk
Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability 
of funding through an adequate amount of committed credit facilities and the ability to close-out market 
positions. Due to the dynamic nature of the underlying business, the Board aims at maintaining flexibility in 
funding by keeping sufficient cash available to settle financial liabilities as per the contractual terms of the 
obligations.  
The Group considers expected cash flows from financial assets in assessing and managing liquidity risk, in 
particular its cash resources and trade receivables. The Group’s existing cash resources (see Note 7) and 
trade receivables (see Note 8) exceed the current cash outflow requirements.  
As at 30 June 2024, the Group’s non-derivative financial liabilities have contractual maturities (including 
interest payments where applicable) as summarised below: 
Contractual maturities of financial liabilities 
2024 
2023 
Due within 12 months 
$ 
$ 
Trade and other payables 
6,149,192 
5,743,146 
Current: Lease liability 
207,029 
590,933 
Short Term Borrowings (Radium Capital Loan) 
417,726 
- 
6,773,947 
6,334,079 
Due after 12 months 
Non-current: Lease liability 
401,172 
1,077,921 
Total 
7,175,119 
7,412,000 
(d) Foreign currency risk
Most of the Group’s financial assets and liabilities are in Australian Dollars (AUD) and US dollars (USD). 
Exposures to currency exchange rates arise from the Group’s overseas operations which are primarily 
denominated in US dollars (USD), Pound Sterling (GBP), Euros (EUR), New Zealand dollars (NZD), Chinese 
Yuan (CNY) and Malaysian Ringgit (MYR). 
Foreign currency exposure is monitored by the Board on a periodic basis. 
Foreign currency denominated financial assets and liabilities which expose the Group to currency risk are 
disclosed below.  The amounts shown are those reported to key management translated into AUD at the 
closing rate: 

63
 
 
 
Adslot 2024 Annual Report  63 
 
 
 
USD 
A$ 
GBP 
A$ 
EUR 
A$ 
NZD 
A$ 
CNY 
A$ 
MYR 
A$ 
30 June 2024 
 
 
 
Financial Assets  
 5,723,047  
 645,735 
 361,846  
 1,760  
 99,524  
 1,429  
 
Financial Liabilities  
 (6,217,199) 
 (920,106) 
 (400,429) 
(493) 
(36,265) 
 -   
 Total Exposure  
 (494,152)  
 (274,371) 
 (38,583)  
 1,267  
 63,259 
 1,429  
30 June 2023 
 
 
 
Financial Assets  
   5,405,247  
 497,542 
 575,171  
 1,680  
 43,847  
 1,228
 
Financial Liabilities  
    (5,771,301) 
 (512,883) 
 (258,769) 
(1,502) 
(37,695) 
 -   
 Total Exposure  
 (366,054)  
 (15,341) 
 316,402  
 178  
 6,152 
 1,228
 
The following table illustrates the sensitivity on profit and equity in relation to the Group’s financial assets and 
liabilities and the USD/AUD exchange rate, GBP/AUD exchange rate, EUR/AUD exchange rate, NZD/AUD 
exchange rate, CNY/AUD exchange rate & MYR/AUD exchange rate ‘all other things being equal’.  It assumes 
a +/- 10% change of the following exchange rates for the year ended 30 June 2024 (30 June 2023: 10%). 
These percentages have been determined based on the average market volatility in exchange rates in the 
previous 12 months. There is no Equity exposure to foreign currency risk. 
 
 
+10% 
 
USD 
GBP 
EUR 
NZD 
CNY 
MYR 
Total 
30 June 2024 
A$ 
A$ 
A$ 
A$ 
A$ 
A$ 
A$ 
Impact on Profit 
330,091  
 66,813  
9,323 
 -   
 -   
 (130) 
406,097 
Impact on Reserves 
 (285,168) 
 (41,870) 
(5,815) 
 (115) 
(5,751) 
 -   
(338,719)  
Impact on Equity 
44,923 
 24,943  
 3,508 
 (115) 
 (5,751)  
 (130) 
 67,378 
 
 
 
 
 
 
 
 
30 June 2023 
 
 
 
 
 
 
 
Impact on Profit 
241,779  
 28,973  
 (24,467) 
 -   
 -   
 (112) 
(246,173) 
Impact on Reserves 
 (208,501) 
 (27,578) 
(4,297) 
 (16) 
(559) 
 -   
(240,951)  
Impact on Equity 
33,278 
 1,395  
 (28,764) 
 (16) 
 (559)  
 (112) 
 5,222 
  
-10% 
 
USD 
GBP 
EUR 
NZD 
CNY 
MYR 
Total 
30 June 2024 
A$ 
A$ 
A$ 
A$ 
A$ 
A$ 
A$ 
Impact on Profit 
 (403,445)  
 (81,660) 
 (11,395)  
 -   
 -   
 159  
 (496,341)  
Impact on Reserves 
 348,539  
 51,174  
 7,108  
 141  
 7,029 
 -   
 413,991  
Impact on Equity 
 (54,906)  
 (30,486) 
 4,287  
 141  
7,029 
 159  
 (82,350)  
 
 
 
 
 
 
 
 
30 June 2023 
 
 
 
 
 
 
 
Impact on Profit 
 (295,508)  
 (35,411) 
 29,904  
 -   
 -   
 136  
 (300,879)  
Impact on Reserves 
 254,835  
 33,706  
 5,252  
 20  
 683 
 -   
 294,496  
Impact on Equity 
 (40,673)  
 (1,705) 
 35,156  
 20  
683 
 136  
 (6,383)  
 
 
 

64
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  64 
23. 
Financial Risk Management (Continued) 
(e)  Cash flow and interest rate risk 
As the Group has no significant interest-bearing assets or liabilities (except cash), the Group’s income and 
operating cash flows are not materially exposed to changes in market interest rates.  
Interest rate sensitivity analysis 
The sensitivity analysis below has been determined based on exposure to interest rates on interest bearing 
bank balances throughout the reporting period. A 100-basis point increase or decrease is used when reporting 
interest rate risk internally to key management personnel and represents management’s assessment of the 
possible change in interest rates (also comparable to movement in interest rates during the reporting year).  
At reporting date, if interest rates had been 100 basis points higher or lower and all other variables were held 
constant, the Group’s net profit would: 
 
+1% 
-1% 
 
$ 
$ 
30 June 2024 
17,622 
(10,615) 
30 June 2023 
23,645 
(7,415) 
This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest. 
 
(f) Fair value of financial assets and liabilities 
The net fair value of cash and cash equivalents and other short-term financial assets and financial liabilities of 
the Group approximates their carrying value. 
The net fair value of other financial assets and financial liabilities is based upon market prices where a market 
exists or by discounting the expected future cash flows by the current interest rates for assets and liabilities 
with similar risk profiles.  
 
 
 

65
 
 
 
Adslot 2024 Annual Report  65 
 Parent Entity Information 
The following details of information are related to the parent entity, Adslot Ltd, at 30 June 2024. This information 
has been prepared using consistent accounting policies as presented in Note 1.   
 
 
2024 
2023 
 
 
$ 
$ 
Current assets 
 
894,635 
1,376,605 
Non-current assets 
 
242,927 
6,906,857 
Total assets 
 
1,137,562 
8,283,462 
 
 
 
 
Current liabilities 
 
790,188 
478,792 
Non-current liabilities 
 
690,063 
1,812,947 
Total liabilities 
 
1,480,251 
2,291,739 
 
 
 
 
Contributed equity 
 
163,285,169 
160,134,280 
Share-based payments reserve 
 
940,113 
984,978 
Retained losses 
 
(164,567,971) 
(155,127,534) 
Total equity 
 
(342,689) 
5,991,724 
 
 
 
 
Loss for the year 
 
(9,577,881) 
(20,613,240) 
Total comprehensive loss for the year 
 
(9,577,881) 
(20,613,240) 
The recoverable amount of non-current assets, which consists primarily of investments in subsidiaries and 
receivables from subsidiaries, was subjected to impairment testing.  Impairment charges – comprising 
impairment of investments in subsidiaries – totalling $5,235,595 (FY2023: $17,409,073) were recorded in the 
current year. These transactions were eliminated upon consolidation and do not impact the Group results. 
 
Retained losses as at 30 June 2024 increased by $9,440,437 due to; $9,577,881 total comprehensive loss for 
the year for the parent entity and the $137,444 relating to lapsed options which were reversed through retained 
losses. 
 
 Related Party Transactions 
 
Other than the transactions disclosed in Note 20 relating to key management personnel, there have been no 
related party transactions that have occurred during the current or prior financial year. 
 
 
 

66
Notes to the Financial Statements (Continued) 
Adslot 2024 Annual Report  66 
 Events Subsequent to Reporting Date 
 
On 17 June 2024, the Company announced a capital raise in the form of a partially underwritten 3:4 accelerated 
pro rata non-renounceable entitlement offer to raise $2.4 million. The entitlement offer comprised of an 
institutional component (Institutional Entitlement Offer) and an offer to eligible shareholders to participate on 
similar terms under a retail component (Retail entitlement offer). The Institutional Entitlement Offer was 
concluded in FY2024 and on 15 July 2024, the Company successfully concluded the Retail Entitlement Offer. 
The latter raised $0.95 million before costs for the issue of 953 million ordinary shares.  
The residual shortfall of up to approximately 940 million shares (representing an amount of approximately 
$0.94 million) maybe be placed by the company within three months after the close of the Entitlement Offer in 
accordance with the ASX Listing rules and the provisions of the Company’s Retail Entitlement Offer Document 
dated 24 June 2024. 
On 13 August 2024 the Company announced that Mr Andrew Dyer, the Company’s Chairman will assume the 
role of Executive Chairman with immediate effect and that the Company has commenced a strategic and 
operational review, with the objective of accelerating its pathway to breakeven. 
On 6 September 2024 the Company announced the resignation of Mr Ben Dixon as Chief Executive Officer 
and that he has also resigned as a director of Adslot and certain subsidiaries. To assist with various projects, 
and to ensure an orderly transition, Mr Dixon will provide advisory services until 31 December 2024. Mr Ben 
Loiterton, who was advising the company on its strategic review and associated restructure, was appointed 
Interim Chief Executive Officer. 
The 6 September 2024 announcement also confirmed that Mr Dyer’s term as Executive Chair was extended 
to 30 June 2025 and that the Company has entered into agreements with its Board of Directors to take their 
compensation in equity instead of cash to assist the pathway to breakeven, subject to ASX and shareholder 
approval. 
 
 Consolidated Entities 
Name 
 
Country of 
Incorporation 
Ordinary Share Consolidated 
Equity Interest 
 
 
2024 
2023 
Parent entity 
 
% 
% 
Adslot Ltd 
Australia 
 
 
Controlled entities 
 
 
 
Adslot Technologies Pty Ltd 
 
Australia 
100 
100 
Ansearch.com.au Pty Ltd 
 
Australia 
100 
100 
Ansearch Group Services Pty Ltd 
 
Australia 
100 
100 
Webfirm Pty Ltd 
 
Australia 
100 
100 
QDC IP Technologies Pty Ltd 
 
Australia 
100 
100 
Adslot UK Limited 
 
United Kingdom 
100 
100 
Adslot Inc. 
 
United States 
100 
100 
Symphony International Solutions Pty Limited 
 
Australia 
100 
100 
Symphony Workflow Pty Ltd  
 
Australia 
100 
100 
Symphony Media Pty Ltd 
 
Australia 
100 
100 
Facilitate Digital (Shanghai) Software Service Co., Ltd 
 
China 
100 
100 
Facilitate Digital Limited 
 
New Zealand 
100 
100 
Facilitate Digital Trust 
 
New Zealand 
100 
100 
Br1dge, Inc (i)    
 
United States 
100 
100 
Facilitate Digital UK Limited 
 
United Kingdom 
100 
100 
Facilitate Digital Deutschland GmbH 
 
Germany 
100 
100 
Equity interests in all controlled entities are by way of ordinary shares. 
(i) 
In January 2024 Facilitate Digital LLC, a Georgia (US) limited liability company converted to Br1dge, Inc, a Delaware 
corporation.
 
 

67
Consolidated Entity Disclosure Statement as at 30 June 2024 
 
 
Adslot 2024 Annual Report  67 
 
Name of Entity 
 
 
 
Type of Entity 
Trustee, partner 
or participant in 
JV 
Country of 
Incorporation 
% of Share 
Capital 
Australian or 
Foreign 
Resident for 
tax purpose 
Foreign Tax 
Jurisdiction of 
Foreign 
Residents 
 
 
 
 
 
 
 
Parent entity 
 
 
 
 
 
 
 
 
 
Adslot Ltd (i) 
Body Corporate 
- 
Australia 
 
Australian 
N/A 
Controlled entities 
 
 
 
 
 
 
Adslot Technologies Pty Ltd 
Body Corporate 
- 
Australia 
100 
Australian 
N/A 
Ansearch.com.au Pty Ltd 
Body Corporate 
- 
Australia 
100 
Australian 
N/A 
Ansearch Group Services Pty Ltd Body Corporate 
- 
Australia 
100 
Australian 
N/A 
Webfirm Pty Ltd 
Body Corporate 
- 
Australia 
100 
Australian 
N/A 
QDC IP Technologies Pty Ltd 
Body Corporate 
- 
Australia 
100 
Australian 
N/A 
Adslot UK Limited 
Body Corporate 
- 
United Kingdom 
100 
Foreign 
United Kingdom 
Adslot Inc. 
Body Corporate 
- 
United States 
100 
Foreign 
United States 
Symphony International Solutions  
Pty Ltd 
Body Corporate 
- 
Australia 
100 
Australian 
N/A 
Symphony Workflow Pty Ltd (ii) 
Body Corporate 
- 
Australia 
100 
Australian 
N/A 
Symphony Media Pty Ltd 
Body Corporate 
- 
Australia 
100 
Australian 
N/A 
Facilitate Digital Limited (iii) 
Trustee  
Trustee 
New Zealand 
100 
Foreign 
New Zealand 
Facilitate Digital Trust 
Trust 
- 
New Zealand 
100 
Foreign 
New Zealand 
Br1dge, Inc (iv) 
Body Corporate 
- 
United States 
100 
Foreign 
United States 
Facilitate Digital UK Limited 
Body Corporate 
- 
United Kingdom 
100 
Foreign 
United Kingdom 
Facilitate Digital Deutschland Gmb Body Corporate 
- 
Germany 
100 
Foreign 
Germany 
Facilitate Digital (Shanghai)    
Software Service Co., Ltd (v) 
Body Corporate 
- 
  China 
        100 
         Foreign 
  China 
 
 
 
 
 
 
 
(i) 
Adslot Ltd is the parent entity. 
(ii) Symphony Workflow Pty Ltd is the settlor of Facilitate Digital Limited. 
(iii) Facilitate Digital Limited is the trustee of Symphony Workflow Pty Ltd. 
(iv) In January 2024 Facilitate Digital LLC, a Georgia (US) limited liability company converted to Br1dge, Inc, a Delaware 
corporation. 
(v) Facilitate Digital (Shanghai) Software Service Co., Ltd is a tax resident of China. It is Adslot Limited's only unlisted 
controlled foreign company, and its attributable income is included under Adslot Limited's consolidated income tax 
return. 
 
  
Basis of preparation 
This consolidated entity disclosure statement (CEDS) has been prepared in accordance with the Corporations 
Act 2001 and includes information for each entity that was part of the consolidated entity as at the end of the 
financial year in accordance with AASB 10 Consolidated Financial Statements 
 
 
 
 
 
 

68
Directors’ Declaration 
Adslot 2024 Annual Report  68 
The Directors declare that the financial statements, comprising the statement of profit or loss and other 
comprehensive income, statement of financial position, statement of changes in equity, statement of cash 
flows and accompanying notes, as set out on pages 31 to 66 are in accordance with the Corporations Act 2001 
and: 
(a) comply with Australian Accounting Standards, the Corporations Regulations 2001 and other
mandatory professional reporting requirements in Australia;
(b) give a true and fair view of the Company’s financial position as at 30 June 2024 and of its performance,
as represented by the results of its operations and its cash flows, for the financial year ended on that
date; and
(c) the Company has included in the notes to the financial statements an explicit and unreserved
statement of compliance with International Financial Reporting Standards.
(d) the consolidated entity disclosure statement on page 67 is true and correct at the end of the financial
year.
In the directors’ opinion: 
(a) there are reasonable grounds to believe that the Company will be able to pay its debts as and when
they become due and payable.
(b) the audited remuneration disclosures set out on pages 17 to 25 of the Directors’ Report comply with
section 300A of the Corporations Act 2001.
The directors have been given the declaration by the Chief Executive Officer and Chief Financial Officer 
required by section 295A of the Corporations Act 2001. 
This declaration is made in accordance with a resolution of the directors. 
Andrew Dyer 
Executive Chairman 
Adslot Ltd 
30 September 2024 

Grant Thornton Audit Pty Ltd 
Level 22 Tower 5 
Collins Square 
727 Collins Street 
Melbourne VIC 3008 
GPO Box 4736 
Melbourne VIC 3001 
T +61 3 8320 2222 
www.grantthornton.com.au 
ACN-130 913 594 
Grant Thornton Audit Pty Ltd ACN 130 913 594 a subsidiary or related entity of Grant Thornton Australia Limited ABN 41 127 556 389 ACN 127 556 389. 
‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or 
refers to one or more member firms, as the context requires. Grant Thornton Australia Limited is a member firm of Grant Thornton International Ltd (GTIL). 
GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member 
firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one another and are not liable for one 
another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to Grant Thornton Australia Limited ABN 41 127 
556 389 ACN 127 556 389 and its Australian subsidiaries and related entities. Liability limited by a scheme approved under Professional Standards 
Legislation. 
Independent Auditor’s Report 
To the Members of Adslot Limited 
Report on the audit of the financial report 
Material uncertainty related to going concern 
We draw attention to Note 1 (c) in the financial statements, which indicates that the Group incurred a net loss of 
$10.7 million during the year ended 30 June 2024. As stated in Note 1 (c), these events or conditions, along with 
other matters as set forth in Note 1 (c), indicate that a material uncertainty exists that may cast doubt on the 
Group’s ability to continue as a going concern. Our opinion is not modified in respect of this matter. 
Opinion 
We have audited the financial report of Adslot Limited (the Company) and its subsidiaries (the Group), which 
comprises the consolidated statement of financial position as at 30 June 2024, the consolidated statement of 
profit or loss and other comprehensive income, consolidated statement of changes in equity and 
consolidated statement of cash flows for the year then ended, and notes to the consolidated financial 
statements, including material accounting policy information, the consolidated entity disclosure statement 
and the directors’ declaration.  
In our opinion, the accompanying financial report of the Group is in accordance with the Corporations Act 
2001, including: 
a 
giving a true and fair view of the Group’s financial position as at 30 June 2024 and of its performance 
for the year ended on that date; and  
b 
complying with Australian Accounting Standards and the Corporations Regulations 2001. 
Basis for opinion 
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those 
standards are further described in the Auditor’s Responsibilities for the Audit of the Financial Report section 
of our report. We are independent of the Group in accordance with the auditor independence requirements 
of the Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical 
Standards Board’s APES 110 Code of Ethics for Professional Accountants (including Independence 
Standards) (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled 
our other ethical responsibilities in accordance with the Code.  
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion. 
69

Grant Thornton Audit Pty Ltd 
Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of 
the financial report of the current period. These matters were addressed in the context of our audit of the financial 
report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these 
matters.  
In addition to the matter described in the Material uncertainty related to going concern section, we have 
determined the matters described below to be the key audit matters to be communicated in our report. 
Key audit matter 
How our audit addressed the key audit matter 
Impairment of intangible assets (note 10) 
At 30 June 2024, the carrying value of intangible 
assets was $38,000, following an impairment of 
$5.09 million.  
An entity is required in accordance with AASB 136 
Impairment of Assets, to assess at the end of each 
reporting period whether there is any indication that 
an asset may be impaired. Should any indication of 
impairment exist, the entity shall estimate the asset’s 
recoverable amount. Where the carrying amount 
exceeds the recoverable amount, an impairment 
charge should be recognised. Impairment testing was 
undertaken due to the presence of indicators of 
impairment during the financial year. 
This area is a key audit matter as impairment testing 
of intangible and other assets requires a high degree 
of estimation and judgement by management. In 
addition, there is subjectivity involved relating to 
assumptions and key inputs. 
Our procedures included, amongst others: 
•
Reviewing management’s indicators of impairment
assessment;
•
Assessing management's determination of the
Group's cash-generating units (CGUs) based on our
understanding of the nature of the Group's business,
how management monitors the entity’s operations
and reports to those charged with governance;
•
Obtaining management’s impairment model and
testing the mathematical accuracy and
appropriateness of the methodology of the
underlying model calculations;
•
Reviewing the impairment model for compliance
with AASB 136;
•
Assessing the reasonableness of key inputs and
assumptions prepared by management; and
•
Reviewing relevant disclosures in the financial
statements.
Revenue Recognition (note 3) 
We have determined revenue to be a key audit 
matter, due to the level of management’s judgement 
and estimation involved in recognising revenue from 
the Group’s revenue streams: 
•
Trading Technology
o
License Fees
o
Trading Fees
•
Services
o
Webfirm
Our procedures included, amongst others: 
•
Reviewing  revenue recognition policies for
consistency and compliance with AASB 15
Revenues from Contracts with Customers;
•
Selecting a sample of revenue transactions and
vouching to supporting documentation, including
invoices and contracts, to verify whether the
revenue recognised is accurate and in the correct
period;
•
Reviewing contract liabilities and publisher liability
accounts to determine whether they are
appropriately treated; and
•
Reviewing relevant disclosures in the financial
statements.
70

Grant Thornton Audit Pty Ltd 
Research and development grants and capitalised 
wages (note 8 and note 10) 
During the year ended 30 June 2024, the Group 
recognised $2.05 million relating to capitalised 
development costs as intangible assets prior to 
impairment. These capitalised costs were impaired to 
nil at period end within the $5.09m impairment loss 
posted for the period. In addition, the Group has 
recognised a receivable for associated research and 
development (R&D) grants to the value of $883k 
under the R&D Tax Incentive Scheme from 
AusIndustry, for estimated and submitted R&D claims 
at year-end. 
A high level of judgement is required in determining 
whether the criteria for capitalising R&D costs are 
met. As such, there is a risk that the criteria for 
capitalisation in accordance with AASB 138 
Intangible Assets costs are not achieved. 
Under AASB 120 Accounting for Government Grants 
and Disclosure of Government Assistance, grants 
received relating to capitalised costs must be offset 
against the capitalised amount, while grants relating 
to costs not capitalised are to be recognised as 
income. Estimated R&D grant claims pertaining to 
costs incurred during the prior financial year and R&D 
grant claims submitted but not yet received relating to 
costs incurred in the previous financial year are to be 
recognised as a receivable. 
This area is a key audit matter given the subjectivity 
and management judgement applied in assessing 
whether costs meet the recognition criteria of AASB 
138 and meet the recognition requirements of the 
R&D Tax Incentive Scheme. 
Our procedures included, amongst others: 
•
Obtaining an understanding of the capitalisation
process and whether any changes have occurred
since the most recent year end audit;
•
Reviewing compliance with criteria for capitalisation
of costs under AASB 138;
•
Assessing the reasonableness of total development
costs against expectations, considering prior year
costs and current year budgeted costs;
•
Obtaining an understanding of the current status of
claims and whether there is any cause for
uncertainty in receiving the claimed amounts;
•
Testing on a sample basis, capitalised development
costs incurred to underlying supporting
documentation;
•
Ensuring the above sample meets the recognition
requirements of accounting standard AASB 138;
•
Testing the mathematical accuracy of R&D grant
claims accrued for;
•
Utilising Grant Thornton’s internal R&D expert to
review R&D receivable for reasonableness; and
•
Assessing the appropriateness of the disclosures in
the financial statements.
Information other than the financial report and auditor’s report thereon 
The Directors are responsible for the other information. The other information comprises the information included 
in the Group’s annual report for the year ended 30 June 2024, but does not include the financial report and our 
auditor’s report thereon.  
Our opinion on the financial report does not cover the other information and we do not express any form of 
assurance conclusion thereon.  
In connection with our audit of the financial report, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial report or our knowledge 
obtained in the audit or otherwise appears to be materially misstated.  
If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard.  
Responsibilities of the Directors for the financial report  
The directors of the Company are responsible for the preparation of: 
a the financial report that gives a true and fair view in accordance with Australian Accounting Standards and 
the Corporations Act 2001 (other than the consolidated entity disclosure statement); and 
b the consolidated entity disclosure statement that is true and correct in accordance with the Corporations 
Act 2001, and 
71

Grant Thornton Audit Pty Ltd 
for such internal control as the directors determine is necessary to enable the preparation of: 
i 
the financial report that gives a true and fair view and is free from material misstatement, whether due 
to fraud or error; and 
ii 
the consolidated entity disclosure statement that is true and correct and is free of misstatement, 
whether due to fraud or error. 
In preparing the financial report, the Directors are responsible for assessing the Group’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or to cease operations, or have no realistic 
alternative but to do so.  
Auditor’s responsibilities for the audit of the financial report 
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance 
with the Australian Auditing Standards will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of this financial report.  
A further description of our responsibilities for the audit of the financial report is located at the Auditing and 
Assurance Standards Board website at:  http://www.auasb.gov.au/auditors_responsibilities/ar1_2020.pdf.This 
description forms part of our auditor’s report.  
Report on the remuneration report 
Responsibilities 
The Directors of the Company are responsible for the preparation and presentation of the Remuneration Report 
in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted in accordance with Australian Auditing Standards.  
Grant Thornton Audit Pty Ltd 
Chartered Accountants 
E W Passaris 
Partner – Audit & Assurance 
Melbourne, 30 September 2024 
Opinion on the remuneration report 
We have audited the Remuneration Report included in pages 17 to 25 of the Directors’ report for the year 
ended 30 June 2024.  
In our opinion, the Remuneration Report of Adslot Limited, for the year ended 30 June 2024 complies with 
section 300A of the Corporations Act 2001. 
72

73
Adslot 2024 Annual Report  74 
Corporate Governance Statement 
In accordance with Listing Rule 4.10.3, Adslot’s Corporate Governance Statement can be found at 
http://www.adslot.com/investor-relations/governance/ 
The 2024 Corporate Governance Statement will be lodged with ASX along with the Annual Report. 
Shareholder Information 
Additional information required by the Australian Securities Exchange Limited and not shown elsewhere in 
this report is as follows.  The information is current as at 27 September 2024. 
Distribution of equity securities 
Ordinary Shares 
Number of Holders 
Number of Shares 
The number of shareholders by size of shareholding are: 
1 – 1,000 
26 
799 
1,001 – 5,000 
13 
52,502 
5,001 – 10,000 
17 
138,262 
10,001 – 100,000 
95 
3,910,906 
100,001 + 
729 
4,698,519,222 
TOTAL 
880 
4,702,621,691 
The number of shareholders holding less than a marketable parcel of $500 
(500,000 shares): 
524 
96,115,554 
Twenty largest shareholders 
Listed Ordinary Shares 
Number of 
Shares 
% of 
Shares 
The names of the twenty largest holders of quoted shares are: 
1 
J P MORGAN NOMINEES AUSTRALIA PTY LIMITED 
1,161,317,276 
24.70 
2 
GIDGELL PTY LTD 
693,782,998 
14.75 
3 
CITICORP NOMINEES PTY LIMITED 
593,183,066 
12.61 
4 
MR ANDREW BARLOW 
232,617,342 
4.95 
5 
DAWNIE DIXON PTY LTD 
216,381,701 
4.60 
6 
CAPITAL ACCRETION PTY LTD 
118,079,227 
2.51 
7 
STOCK RANGE PTY LTD 
83,991,831 
1.79 
8 
AMBLESIDE VENTURES PTY LTD  
83,215,925 
1.77 
9 
ASHMOG INVESTMENTS PTY LTD 
72,956,406 
1.55 
10 
INVIA CUSTODIAN PTY LIMITED 
63,797,136 
1.36 
11 
YARRA VENTURES PTY LTD 
59,879,004 
1.27 
12 
MR PETER STANKOVIC 
46,751,159 
0.99 
13 
ZERO NOMINEES PTY LTD 
38,600,000 
0.82 
14 
SAPEAME PTY LTD 
32,941,379 
0.70 
15 
G & D DIXON INVESTMENTS PTY LTD 
30,936,378 
0.66 
16 
SISUG PTY LTD 
30,000,001 
0.64 
17 
SCINTILLA STRATEGIC INVESTMENTS LIMITED 
30,000,000 
0.64 
18 
MR DAVID WILLIAM HOLZWORTH + MRS JANE ELIZABETH HOLZWORTH 
27,000,000 
0.57 
19 
CHARMED5 PTY LTD 
21,399,999 
0.46 
20 
BEN DIXON  
19,973,750 
0.42 
Total Top 20 holders of Ordinary Shares 
3,656,804,578 
77.76 
Remaining holders balance 
1,045,817,113 
22.24 
Classes of Shares - Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. 
Substantial Shareholders 
Shares 
% Shares 
PPM Domestic assets private portfolio managers Pty Limited 
749,354,941 
15.93 
John Barlow 
        693,782,998 
14.75 
Jencay Capital Pty Ltd 
411,962,334 
8.76 
Geoff Dixon 
270,581,540 
5.75 
Andrew Dyer 
252,362,651 
5.37 
Voting Rights - All ordinary shares carry one vote per share without restrictions. 
Unquoted Share Options – Adslot Ltd has on issue 1,126,417,783 unquoted share options to purchase 
ordinary shares of Adslot Ltd, consisting of 171 holders. This includes 64,150,000 options held by current 
employees under the employee incentive scheme.

74
Corporate Directory 
Adslot 2024 Annual Report  75 
Directors 
Mr Andrew Dyer – Executive Chairman 
Mr Adrian Giles – Non-Executive Director 
Ms Sarah Morgan – Non-Executive Director 
Mr Tom Triscari – Non-Executive Director 
Interim Chief Executive Officer 
Mr Ben Loiterton 
Company Secretary 
Mr Mark Licciardo 
Acclime Corporate Services Aust Pty Ltd 
Level 7, 330 Collins Street 
Melbourne, VIC 3000  
Australia 
Auditors 
Grant Thornton Australia Pty Ltd 
Collins Square, Tower 5 
727 Collins Street 
Melbourne, VIC 3008 
Australia 
Bankers 
National Australia Bank Limited 
330 Collins Street 
Melbourne, VIC 3000  
Australia 
Share Register 
Computershare Registry Services Pty Ltd 
Yarra Falls 
452 Johnston Street 
Abbotsford, VIC 3001  
Australia 
Home Stock Exchange 
Australian Securities Exchange Limited 
Level 45, South Tower 
Rialto, 525 Collins Street 
Melbourne, VIC 3000  
Australia 
ASX Code: ADS 
Website 
www.adslot.com 
Registered Office 
Adslot Ltd 
Level 2, 419 Collins Street 
Melbourne, VIC 3000  
Australia 
Phone: + 613 8695 9100 
Head Office 
Adslot Ltd 
Level 2, 419 Collins Street 
Melbourne, VIC 3000  
Australia 
Phone: + 613 8695 9100 
Asia Pacific Office 
1-231, Shanghai 1933
No 10 Shajing Road
Shanghai 200080
China
North America Office 
228 Park Ave S 
PMB 23637 
New York, New York 10003 
United States of America  
European Offices 
10 John Street 
London, WCIN 2EB 
United Kingdom 
Poststraße 33  
20354 Hamburg 
Germany 

76
adslot.com