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FY2014 Annual Report · adidas
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Contents

03   Chairman’s Report

04  Directors’ Report

12  Remuneration Report

22  Auditor’s Independence Declaration

23	 Consolidated	Statement	of	Profit	or	Loss	 
and Other Comprehensive Income

24  Consolidated Statement of Financial Position

25  Consolidated Statement of Changes in Equity

26  Consolidated Statement of Cash Flows

27  Notes to the Financial Statements

64  Directors’ Declaration

65 

Independent Audit Report to the Members

68  Corporate Governance Statement

78 

Shareholder Information

80  Corporate Directory

Contents

1

Asia . Australasia . Europe . North AmericaThe $40b global online display advertising market is undergoing transformation, driven by the emergence  
of technology to automate a complex trading process. Adslot is at the very forefront of this change.

Our technology is underwriting the future state of a global industry,  
our vision is to be its trading platform of choice.

2

Directors’ ReportAsia . Australasia . Europe . North AmericaThe $40b global online display advertising market is undergoing transformation, driven by the emergence  

of technology to automate a complex trading process. Adslot is at the very forefront of this change.

Our technology is underwriting the future state of a global industry,  

our vision is to be its trading platform of choice.

Chairman’s Report

Dear Shareholders,

The	2014	Financial	Year	has	been	a	year	of	significant	progress	and	achievement	for	Adslot,	as	the	Company	

continues to establish a strategic leadership position in ”automated guaranteed” media trading globally.

As with any company emerging as a leading player in a competitive global industry, our strategic positioning 

and ability to consistently deliver world-leading products is fundamental to the Company’s ongoing success. 

We believe Adslot’s ability to provide the world’s media buyers and sellers with a global trading platform  

and service footprint; an unwavering focus to further build-out our ecosystem of both supply and demand 

partners; and continued investment in Adslot’s best-in-class technology, will result in accelerated revenue 

growth in the years ahead. 

During the year, we continued to grow our “supply-side” client base, which consists of some of the world’s 

largest	and	most-recognised	online	publishers.	These	publishers	recognise	the	significant	efficiencies	that	

can be achieved by selling their premium ad inventory in an automated way, and have agreed to share the 

revenue they derive via Adslot’s platform with us. This is particularly meaningful, as it places Adslot in a 

strong	position	to	build	a	highly-scalable	and	profitable	business	as	the	global	media	industry	looks	to	

migrate ad spend to automated media trading platforms.

Equally, the Company’s acquisition of Facilitate Digital secured a meaningful position on the “demand-side” 

of	the	industry.	It	is	anticipated	that	Facilitate’s Symphony technology	will	manage	in	the	order	of	$2	Billion	

of annual online display ad spend via multi-year contracts with some of the world’s largest media buying 

groups, once all current implementations are complete. As the Company further advances the integration  
of Symphony and Adslot Marketplace to create true end-to-end trading capabilities, it places the Company  

in the strongest possible position to capitalise on the strategic foundations it has spent the last four years 

building.

In October 2013, the Company announced the launch of Adslot Marketplace, which allows media buyers  

to purchase premium ad inventory across all Adslot’s premium publishers. Since the launch of this product, 

initial agency demand has emerged, and transaction volume and value continue to grow. This presents very 

encouraging signs for the Company’s future. 

During the year, we saw the departure of directors Chris Morris and Tiffany Fuller, and welcomed onto  

the	Board	Geoff	Dixon,	Ben	Dixon	and	independent	US	director,	Quentin	George.	Shortly	after	the	end	of	the	

financial	year,	we	also	raised	$6.5m	in	a	share	placement	to	sophisticated	and	institutional	investors,	firming	

up the Company’s cash position to enable it to move faster on its product integration initiations and world- 

wide roll-out.

All	in	all,	it’s	been	a	big	year	for	the	Company,	and	the	Board	and	Executive	Team	are	optimistic	about	the	

Company’s future. In calendar year 2015, we expect to see continued growth in trading revenues, as the 

industry moves towards “automated guaranteed” media buying at scale. Whilst we cannot prescribe a time- 

frame over which the media industry will make a full transition, we see unambiguous signs this transformation 

is gathering speed, and continue to execute the strategy that ensures we are well-positioned to capitalise on 

the considerable opportunity this creates.

I’d like to take this opportunity to thank all our customers and partners for their support and enthusiasm  

for our products; our shareholders for your ongoing interest and support as we build the foundations upon 

which	to	build	a	great	Company;	and	finally	our	Board,	Executive	Team	and	every	employee	in	our	Company	

for	their	massive	contribution	this	last	financial	year.

Yours sincerely,

Andrew Barlow 

Chairman	Adslot	Ltd 

28 August 2014

Chairman’s Report

3

Asia . Australasia . Europe . North AmericaDirectors’ Report

Your Directors present their report, together with the financial report of Adslot Ltd  
ACN 001 287 510 (‘the Company’) and its controlled entities (“the Group”) for the financial  
year ended 30 June 2014 and the auditor’s report thereon.

Information on directors

Mr	Adrian	Giles,	Mr	Andrew	Barlow	and	Mr	Ian	Lowe	were	directors	for	the	whole	financial	year	and	up	to	the	date	of	this	report.	 

Mr	Adrian	Giles	resigned	from	his	appointment	as	Chairman	on	26	November	2013	but	remains	a	non-executive	director.	Mr	Andrew	Barlow	

was	appointed	as	Chairman	on	26	November	2013.	Mr	Ben	Dixon	was	appointed	as	director	on	23	December	2013.	Mr	Geoff	Dixon	was	

appointed as director on 23 December 2013. Mr Chris Morris resigned from his appointment as director on 21 February 2014. Ms Tiffany 

Fuller	resigned	from	her	appointment	as	director	on	14	June	2014.	Mr	Quentin	George	was	appointed	as	director	on	16	June	2014.

Andrew Barlow

Non-Executive Chairman

(Age 41) 

Andrew	Barlow	is	the	founder	of	Adslot	and	an	experienced	technology	entrepreneur.	Mr	Barlow	co-founded	 

Hitwise with Adrian Giles in 1997, was Chairman and Managing Director of Hitwise from 1997–2000, and Director of 

R&D from 2000–2002. Hitwise was ranked one of the Top 10 fastest growing companies by Deloitte for	five	years	

running,	before	being	sold	to	Experian	Group	(LSX.EXPN)	in	May	2007.	Mr	Barlow	is	also	the	Founder	of Venturian, a 

privately-owned venture capital fund with investments in early-stage technology companies with unique IP, highly 

scalable	business	models	and	global	market	potential.	Mr	Barlow	was	also	Founder	and	CEO	of	Max	Super,	an	

online retail superannuation fund sold to Orchard Funds Management in 2007.

Mr	Barlow	is	currently	a	director	of	Nitro	Software,	Inc.,	the	second	largest	PDF	editing	software	company	in	the	

world,	and	Mocom	Pty	Ltd	–	owner	of	the	Viewa	augmented	reality	mobile	app.	Mr	Barlow	has	significant	expertise	

in online media and business building.

Mr Adrian Giles 

Non-Executive Director 

(Age 40)

Adrian Giles is an entrepreneur with businesses in the Internet, information technology and manufacturing 

industries. In 1997 Mr Giles co-founded Sinewave Interactive which researched and pioneered the concept of 

marketing	a	website	using	search	engines	and	was	the	first	company	in	Australia	to	offer	Search	Engine	

Optimisation (SEO) as a service.

In 1998 Mr Giles co-founded Hitwise which grew over 10 years to become one of the most recognised global 
internet	measurement	brands	operating	successfully	in	the	USA,	UK,	Australia,	NZ,	Hong	Kong,	and	Singapore.	

Whilst	positioning	the	company	for	a	NASDAQ	listing	in	early	2007	Hitwise	was	sold	to	Experian	(LSE:	EXPN)	 

in one of Australia’s most successful venture backed Internet trade sales. 

Mr Giles is Chair of the Remuneration Committee.

Mr Ian Lowe

CEO and Executive Director

(Age 44) 

Ian	Lowe	is	one	of	Australia’s	most	experienced	digital	media	executives,	having	built	and	run	a	number	of	
successful global media technology companies from Australia. He has also forged an impeccable reputation in the 

advertising, media and technology community domestically and internationally, and has a deep understanding of both 

agency (demand-side) and publisher (supply-side) businesses.

Mr	Lowe	previously	held	the	role	of	Chief	Executive	Officer	of	Facilitate	Digital	Ltd,	and	prior	to	that,	worked	for	and	

managed	numerous	other	media	and	media	technology	businesses	including	Traffion,	Red	Sheriff,	PMP	Limited,	

and	George	Patterson	Bates.

4

Directors’ ReportAsia . Australasia . Europe . North AmericaMr Ben Dixon

Executive Director

(Age 41) 

Ben	Dixon’s	career	in	the	advertising	industry	goes	back	over	17	years	and	includes	roles	at	several	large	

multinational	agency	groups	including	DDB	and	Mojo.	He	has	wide	experience	across	both	the	media	buying	and	

account	management	fields	having	held	senior	positions	directing	accounts	for	advertisers	such	as	Telstra	and	

Kraft	Foods.	In	particular	he	was	responsible	for	the	development	and	implementation	of	eCommerce	and	online	

strategies across a number of advertisers.

In	late	1999	Ben	conceptualised	and	then	co-founded	Facilitate	Digital	Pty	Ltd,	assuming	the	role	of	General	

Manager. In the subsequent 3 years he played an integral role in steering the business through an industry collapse 

to	a	position	of	strength.	Ben	was	appointed	Chief	Executive	Officer	of	Facilitate	when	Adslot	acquired	it	in	

December 2013.

Mr Geoff Dixon

Non-Executive Director

(Age 74)

Geoff Dixon is one of Australia’s most experienced and successful corporate executives. He is the former Managing 

Director	and	Chief	Executive	Officer	of	Qantas	Airways	Limited	and	has	wide	experience	at	board	level	in the media, 

general	business	and	philanthropic	sectors.	He	is	a	director	of	Crown	Limited	and	Consolidated	Media	Holdings	

Limited.	He	is	also	Chairman	of	the	Garvan	Research	Foundation,	and	Chairman	of	Tourism	Australia.

Directorships	of	other	Australian	Listed	Companies	during	the	past	3	years:

•	 Consolidated	Media	Holdings	Limited	from	31	May	2006	to	current.

•	 Crown	Limited	from	7	July	2007	to	current.

Mr Quentin George

Non-Executive Director

(Age 44)

Quentin	George	is	one	of	the	advertising	industry’s	most	credentialed	and	respected	thought	leaders.	Based	in	 

the	United	States,	Mr	George	has	previously	served	as	the	Chief	Digital	and	Innovation	Officer	at	IPG	Mediabrands,	

where	he	was	responsible	for	overseeing	$2B	in	digital	media	spend	across	global	media	agency	networks,	as	well	

as specialist digital agencies for Fortune 500 brands.

Mr George has also previously held the positions of Global Head of Digital Media and Strategic Innovation, and 

President,	Global	at	Universal	McCann.	In	2008,	Mr	George	led	the	team	that	architected	and	built	the	industry’s	

first	ever,	standalone	programmatic	media-buying	agency,	Cadreon,	which	he	successfully	grew	into	a	multi-

national	organisation	encompassing	North	America,	Europe	and	Asia-Pacific.

Mr George has also previously served on the customer advisory boards of Google, Microsoft Advertising, Yahoo! 

and	AOL.	He	has	also	served	on	high-profile	industry	advisory	boards	including	the	Internet	Advertising	Bureau	(IAB)	

and the American Association of Advertising Agencies (AAAA’s), and has held senior leadership roles at digital 

agencies	such	as	Razorfish	and	Organic.

Mr	George	is	currently	co-founder	of	Unbound,	a	global	strategic	consultancy	advising	some	of	the	world’s	largest	

companies on digital strategy.

Mr Brendan Maher

Company Secretary

(Age 46)

Brendan	Maher	joined	the	Company	in	2010	as	a	qualified	Chartered	Accountant	with	23	years	experience	gained	

both	in	Australia	and	overseas	with	Arthur	Andersen,	National	Westminster	Bank	and	Skilled	Group	Limited.

Mr	Maher	has	extensive	experience	in	financial	reporting,	corporate	transactions	and	was	Company	Secretary	at	

ASX	listed	Skilled	Group	Limited	(ASX:SKE)	prior	to	joining	Adslot.

Mr Maher is a member of the Institute of Chartered Accountants in Australia and also a member of the Australian 

Institute of Company Directors.

Directors’ Report

5

Asia . Australasia . Europe . North AmericaDirectors’ Report (continued)

Directorships of other listed companies

Other than those disclosed on pages 4 to 5 of this Annual Report no director holds a Directorship in any other listed companies in the three 

year	period	immediately	before	the	end	of	the	financial	year.

Directors’ shareholdings

The following table sets out each director’s relevant interest in shares or options in shares of the Company as at the date of this report.

Directors

Mr	Andrew	Barlow

Mr Adrian Giles

Mr	Ian	Lowe

Mr	Ben	Dixon

Mr Geoff Dixon

Mr	Quentin	George

Ordinary Shares 
#

Share Rights 
#

Share Options 
#

ESOP Shares 
#

62,803,769

19,633,409

-

-

9,961,929

17,000,000

35,119,513

86,252,015

-

-

-

-

-

-

-

-

-

-

-

-

3,000,000

-

-

1,000,000

Remuneration of directors and senior management

Information about the remuneration of directors and senior management is set out in the remuneration report of this directors’ report.

Principal activities

Adslot	Ltd	derives	revenue	from	three	principal	activities:

1.  Trading Technology – comprises Adslot, a leading global media trading technology, and Symphony, market leading workflow 

automation technology, purpose built for digital media agencies.

2.  Services	–	comprising	marketing	services	that	are	provided	by	the	company’s	Webfirm	division	to	SME	clients	and	project	based	

feature customisation of Trading Technology.

3.  AdServing – technology that enables advertisers to deliver and measure the performance of online display advertising (including 

impressions, clicks and online sales).

Operating Results

Consolidated Group revenues from continuing operations for the FY14 period of $5,066,180 realised an increase of 25% versus the prior year 

result of $4,055,721.

The	consolidated	operating	loss	before	interest,	income	tax,	depreciation	and	amortisation	(EBITDA),	including	transaction	costs	associated	

with	the	acquisition	of	Facilitate	Digital,	is	$5,336,412,	compared	to	a	loss	for	the	prior	year	of	$4,275,300.	EBITDA	excluding	transaction	

costs associated with the acquisition of Facilitate Digital is a loss of $4,688,723.

The consolidated operating loss after income tax and including transaction costs associated with the acquisition of Facilitate Digital is 

$10,095,562, compared to a loss for the prior year of $6,460,947. The consolidated operating loss after income tax excluding transaction 

costs associated with the acquisition of Facilitate Digital is a loss of $9,447,873, which includes $2,072,836 of amortisation associated with 

the acquisition of Facilitate Digital.

6

Directors’ ReportAsia . Australasia . Europe . North AmericaReview of Operations

Online Advertising Industry – Background

Global	online	advertising	grew	from	USD	$72	billion	in	2010	to	USD	$135	billion	in	2014,	continues	to	grow	at	a	rate	of	approximately	15%	

CAGR	and	is	projected	to	grow	to	USD	$163	billion	by	2016.	Online	advertising	consists	of	three	core	segments:

•	 Search advertising (e.g. advertisers buying search links from Google)

•	 Display advertising (banners, video ads, rich media)

•	 Classifieds	advertising	(listings	appearing	on	online	classifieds	websites	such	as	realestate.com.au,	Carsales	and	SEEK)

In 2014, display advertising is worth approximately $50 billion, and is also growing at circa 15% CAGR. Display advertising is in turn made up 

of	two	segments:

•	 premium	display	advertising	(a	circa	USD	$40	billion	market)

•	

remnant	display	advertising	(a	circa	USD	$10	billion	market)

The Problem Adslot Is Solving

The	USD	$40	billion	premium	online	display	advertising	market	is	a	highly	inefficient	market,	due	in	large	part	to	the	absence	of	a	purpose	

built platform through which large buyers (media agencies) and sellers (online publishers) can trade at scale. Premium online display 

advertising	is	also	a	largely	disorganised	market,	characterised	by	the	following:

•	 The supply side of the premium online display market is highly fragmented. In a market such as Australia, a large media agency will 

typically	trade	with	50	or	more	different	publishers.	In	a	market	such	as	US,	a	large	media	agency	will	typically	trade	with	over	100	

different publishers over a 1 year period;

•	 Different	publishers	describe	and	define	the	inventory	and	audience	they	are	selling	differently,	creating	complexity	for	the	buyer;

•	 There is no single ‘marketplace’ for buyers to access that aggregates all publishers and their inventory; and

•	 The toolsets used by buyers and sellers in support of a trade are separate and several. Furthermore, almost none of the tools used 

by buyers talk to the tools used by sellers, and vice versa.

As a consequence, the selling of premium online display advertising for publishers is a manual, slow and expensive process. Correspondingly, 

the buying of premium online display advertising for media agencies is also a manual, slow and expensive process.

The Opportunity

The media industry has realised the trading process for premium display advertising is unsustainable, and is aware that purpose built 

technology	is	required	to	bring	efficiency	and	scalability.

Industry	research	points	to	a	cost	to	the	industry	of	this	inefficiency	of	approximately	30%	of	revenue,	or	30%	of	USD	$40	billion	 

(USD	$12	billion).	Adslot	conducted	its	own	study	in	2013	and	determined	this	cost	to	be	approximately	28%	of	revenue.

As	the	inefficiencies	of	trading	premium	display	advertising	are	universal	across	all	markets	and	regions	globally,	the	opportunity	to	establish	

a technology solution is also global.

Accordingly, Adslot’s vision is to become the world’s leading provider of premium display media trading technology. Importantly, to achieve 

this Adslot is not required to remove or replace an existing platform or technology. Rather, Adslot is reducing cost for the industry.

Adslot generates revenue in the form of a percentage of media spend traded through its platform. This percentage is paid to Adslot  

by the seller (publisher).

Review of Operations

7

Asia . Australasia . Europe . North AmericaReview of Operations (continued)

Strategy

Adslot’s strategy is predicated on building a market leading trading platform for premium display media, and bringing supply and demand 

together at scale.

Supply and Demand at Scale

To	capture	supply	and	demand	at	scale,	the	Company	has	implemented	a	strategy	that	consists	of	the	following	in	sequence:

1.	 Sign	a	critical	mass	of	significant	publishers;	

2.	 Using	this	inventory,	drive	phase	1	adoption	from	large	media	buyers	(agencies);	and

3.  As phase 1 adoption from media buyers builds, use this to sign additional publishers.

In	parallel	with	this	sales	strategy,	the	Company	is	pursuing	a	partnership	strategy.	The	objective	of	the	partnership	strategy	is	twofold:

1.  Rapidly grow the number of publishers and media buyers that have access to Adslot’s trading technology through a community of 

partners; and

2.  Integrate Adslot’s trading technology into other tools and systems already being used by publishers and media buyers.

Significant Achievements

The	Company	has	made	strong	progress	in	FY14	as	it	executes	its	product,	sales	and	partnership	strategy.	Highlights	include:

•	 Global launch of Adslot Marketplace	–	a	media	buying	interface	designed	specifically	for	large	media	buyers	(media	agencies).	 

The Company has since secured a number of multi-national agency customers who have traded via Adslot Marketplace. The  

number of buyers and the frequency and value of trades is now growing month on month.

•	 Acquisition of Facilitate Digital – see section titled ‘Acquisition of Facilitate Digital’ for more detail.

•	 Partnership	with	Kantar	Media	–	Kantar	Media	are	a	US	based	provider	of	media	planning	tools	for	media	buyers	constituting	a	

large	percentage	of	the	US	market.	Adslot’s	partnership	with	Kantar	will	allow	publishers	signed	with	Adslot	to	have	their	inventory	

exposed	directly	into	the	Kantar	Media	interface.	This	means	media	buyers	using	Kantar	will	be	able	to	identify	publishers	that	offer	

the inventory and audience they need, then transact with them via Adslot in a single, seamless experience.

•	 Partnership	with	MediaMath	–	MediaMath	are	one	of	the	world’s	largest	providers	of	real	time	bidding	(RTB)	technology	for	media	

buyers,	operating	in	all	major	markets	around	the	world.	RTB	technology	is	used	by	buyers	and	sellers	to	monetise	unsold	or	remnant	

inventory,	which	today	is	a	circa	USD	$10	billion	market.	Adslot’s	partnership	with	MediaMath	will	allow	media	buyers	to	buy	both	

premium (via Adslot) and remnant inventory via the one interface.

•	 Extension of Symphony contract with GroupM APAC – GroupM are a division of WPP and the world’s largest media buying company. 

Symphony is a workflow automation technology used by media agencies to compile and share buying information across the various 

systems they use to track, optimise, report, invoice and pay for online advertising. Symphony was a key asset acquired by Adslot as 

part of the Facilitate Digital acquisition – see section titled “Acquisition of Facilitate Digital” for more detail.

•	 Collaboration with Nielsen Australia – Nielsen is the industry appointed provider of online audience data in Australia, and a global 

provider	of	ratings	and	research	intelligence.	The	Adslot-Nielsen	collaboration	allows	media	buyers	to	profile	inventory	in	the	Adslot	

Marketplace using audience data from Nielsen Online Ratings.

•	 Premium	online	publishers	across	US,	UK	and	Australia	have	signed	with	Adslot,	including	some	of	the	world’s	largest	and	most	

respected	publishing	brands,	including	The	Daily	Mail,	CBS,	ESPN,	BBC,	eBay,	Carsales,	REA,	NPR,	Fairfax	and	SEEK.

Acquisition of Facilitate Digital

In	December	2013,	Adslot	announced	it	had	completed	the	acquisition	of	Australian	technology	company	Facilitate	Digital	Holdings	Ltd.	The	

underlying	premise	of	the	acquisition	of	Facilitate	Digital	is	the	following:

•	 The	vast	majority	of	media	agencies	in	Australia	and	the	Asia	Pacific	region	currently	use	Facilitate	Digital’s	Symphony software to 

manage the work-flow surrounding the buying of premium digital advertising;

•	 Adslot believes that the current media buying managed within Symphony will ultimately be replaced by more automated, integrated 

buying technology such as that provided by the Adslot Marketplace; and

•	 Adslot believes that the quickest and least disruptive way to get the Adslot Marketplace in front of media buyers, is to make it 

available to them within the platform they already use every day – Symphony.

The acquisition of Facilitate Digital has allowed Adslot to make its Adslot Marketplace ad inventory available in the current Symphony buying 

platform for media buyers to purchase directly from publishers.

8

Review of Operations

Asia . Australasia . Europe . North AmericaThe	acquisition	of	Facilitate	Digital	was	therefore	a	strategic	acquisition	undertaken	to	achieve	three	valuable	outcomes:

1.  Ownership of industry leading workflow automation technology (Symphony) for media buyers. Symphony allows media buyers to 

input,	output	and	transfer	media	buying	information	into	their	back-office	toolset,	including	finance	systems	(accounting,	billing,	

invoice reconciliation), adservers (campaign performance tracking and optimisation) and business intelligence systems (tracking 

spend, pricing and contract auditing by agency, agency group and market/region).

2.	 Direct	access	to	USD	$1	billion	of	premium	online	display	ad	spend,	which	will	grow	to	$2	billion	as	contracted	new	deployments	 

of	Symphony	occur.	This	ad	spend	comes	from	the	growing	list	of	agencies	using	Symphony	to	automate	back-office	process.

3.  Media Agency (or “buy-side”) DNA – over a period of more than 10 years, the Facilitate Digital team have developed a rich 

understanding of the challenges and opportunities available to large, sophisticated media buyers such as media agencies. This is 

knowledge and experience that will accelerate Adslot’s development of world-class media buying solutions, and the sales/support  

of these solutions globally.

Matters subsequent to the end of the financial year

On 3 July 2014, the Company announced a Share Placement (“Placement”). On 10 July 2014, the Placement was completed and consisted 

of 65 million ordinary shares at $0.10 per share.

The	funds	raised	will	be	applied	to:

•	 Accelerate development and integration of the Adslot and Symphony platforms;

•	 Strengthen the balance sheet; and

•	 Provide additional working capital.

Other	significant	matters	subsequent	to	the	end	of	the	financial	year	include:

•	 Global	launch	of	first	Adslot-Symphony	integration	–	announced	on	1	August	2014	the	integration	of	the	Adslot	trading	platform	 

and the Symphony workflow platform is a key focus for the Company, forms a critical part of the strategy to integrate Adslot trading 

tools into other systems being used by media agencies, and is the underlying purpose behind the acquisition of Facilitate Digital.  

First agency trades have already been transacted via the Adslot-Symphony integration;

•	 Partnership with Microsoft – announced on 13 August 2014, Microsoft is one of the world’s largest online publishers. Adslot’s 

partnership with Microsoft will allow Microsoft advertising inventory to be purchased through the Adslot Marketplace;

•	 Symphony contract with Starcom Australia – announced on 19 August 2014, Starcom is a Publicis Groupe agency and one of 

Australia’s largest media buyers. The Starcom contract realises Adslot’s ambition to forge close ties with the three largest agency 

groups in the world, being GroupM (WPP), Omnicom and Publicis. In Australia, Symphony contracts are now in place across all  

three of these groups.

Other	than	these	there	has	not	been	any	matter	or	circumstance	occurring	subsequent	to	the	end	of	the	financial	year	that	has	significantly	

affected,	or	may	significantly	affect,	the	operations	of	the	Group,	the	results	of	those	operations	or	the	state	of	affairs	of	the	Group	in	future	

years.

Likely developments and business strategies

Further Growth in Trading Technology Revenues

As highlighted in the section ‘Revenue by Segment’, the Company is seeing a number of factors that will combine to deliver continued growth 
in Trading Technology revenues. Whilst this growth is expected to continue quarter on quarter, the Company also anticipates growth to 
accelerate as momentum builds from adoption of the platform, and integrations with partners to create further scale are completed.

The	Trading	Technology	revenues	will	also	deliver	improved	profit	performance	and	a	reduction	in	net	cash	outflows.	Adslot	Trading	

Technology	is	provided	under	a	fixed	cost	base	model	and	provisioned	via	the	cloud,	meaning	there	is	virtually	no	incremental	cost	to	provide	

the technology, and virtually no incremental cost to provision a growing number of users.

Advancement of the Adslot-Symphony integration

The Company is committed to advancement of the integration of Adslot and Symphony to ensure those agencies using Symphony  

find	it	increasingly	compelling	to	trade	via	Adslot.	On	this	basis	the	Company	will	continue	to	invest	significant	resources	and	capital	 

to realise new features and capabilities on an ongoing basis.

Further partnerships

In accordance with the Company’s partner strategy, Adslot is committed to expanding its current list of partners. Discussions have 

commenced with a range of additional partner prospects and further partnership agreements are anticipated.

Review of Operations

9

Asia . Australasia . Europe . North AmericaReview of Operations (continued)

Likely developments and business strategies (continued)

APIs to enable partnerships

In	order	to	benefit	from	partnerships,	Adslot	must	provide	partners	with	access	to	its	platform	via	an	API	(application	programming	

interface). These APIs will allow supply-side partners to expose their inventory into the Adslot Marketplace (e.g. Microsoft), and demand-side 

partners	representing	media	spend	to	get	access	to	all	Adslot	inventory.	A	successful	first	release	of	Adslot’s	demand-side	API	was	

undertaken in FY14, with the supply-side API and further enhancements to both API’s scheduled for FY15.

Further Symphony contracts

As per the Company’s strategy to migrate ad spend within Symphony to trade via Adslot, the Company continues to sell Symphony as a 

stand alone solution to large media buying groups and agencies. Agencies that adopt Symphony constitute a good opportunity to also adopt 

Adslot. New Symphony contracts are anticipated in FY15.

Environmental regulations

The	Group’s	operations	are	not	subject	to	any	significant	environmental	regulations	under	the	Commonwealth,	State	or	any	other	country	in	

which the entity operates.

Dividends

The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid during the year.

Shares under option

Details	of	unissued	shares	or	interests	under	option	as	at	the	date	of	signing	this	report	are:

Type

Expiry Date

Exercise Price

Number under option

Options over ordinary shares

30 Sep 2014

Options over ordinary shares

30 Sep 2014

$0.116

$0.190

Total

2,000,000

 300,000

2,300,000

There	were	no	shares	or	interests	issued	during	or	since	the	end	of	the	financial	year	as	a	result	of	exercise	of	an	option.

Shares subject to rights

Details	of	unissued	shares	or	interests	subject	to	rights	as	at	the	date	of	signing	this	report	are:

Type

Share price required (a)

Number of rights

Right to receive ordinary shares

Right to receive ordinary shares

Right to receive ordinary shares

Right to receive ordinary shares

Total

$0.200

$0.300

$0.400

$0.500

 3,000,000

 4,000,000

 5,000,000

 5,000,000

17,000,000

(a) Share price required to trade above a 30 day VWAP before entitlement to Right

Indemnification and Insurance of Officers

The	Company	has	during	the	financial	year,	in	respect	of	each	person	who	is	or	has	been	an	officer	of	the	company	or	a	related	body	

Corporate,	made	a	relevant	agreement	for	indemnifying	against	a	liability	incurred	as	an	officer,	including	costs	and	expenses	in	successfully	

defending legal proceedings.

Since	the	end	of	the	financial	year,	the	Company	has	paid	premiums	to	insure	all	directors	and	officers	of	Adslot	Ltd	and	the	Adslot	Group	of 

companies,	against	costs	incurred	in	defending	any	legal	proceedings	arising	out	of	their	conduct	as	a	director	and	officer	of	the	Company,	
other than for conduct involving a wilful breach of duty or a contravention of Sections 232(5) or (6) of the Corporations Act 2011, as permitted 

by section 241A(3) of the Corporations Act. Disclosure of the premium amount is prohibited by the insurance contract.

10

Review of Operations

Asia . Australasia . Europe . North AmericaDirectors’ Meetings

The following table sets out the number of meetings of the Company’s Directors held during the year ended 30 June 2014 and the number of 

meetings attended by each Director.

Directors

Mr	Andrew	Barlow

Mr	Ian	Lowe

Mr Adrian Giles

Mr Chris Morris

Ms Tiffany Fuller

Mr	Ben	Dixon

Mr Geoff Dixon

Mr	Quentin	George

Board of 
Directors

Remuneration 
Committee

Audit and Risk 
Committee

Held

Attended

Held

Attended

Held

Attended

12

12

12

8

12

4

4

0

12

12

12

7

10

4

4

0

1

-

1

1

-

-

-

-

1

-

1

0

-

-

-

-

-

-

4

3

4

-

-

-

-

-

4

1

4

-

-

-

Proceedings on behalf of the Company

No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring proceedings on behalf of the company, 

or to intervene in any proceedings to which the company is a party, for the purpose of taking responsibility on behalf of the company for all 

or part of those proceedings.

No proceedings have been brought or intervened in on behalf of the company with leave of the Court under section 237 of the Corporations 

Act 2001.

Auditor’s Independence Declaration

The	auditor’s	independence	declaration	for	the	year	ended	30	June	2014	has	been	received	and	can	be	found	on	page	22	of	the	financial	

report. Details of amounts paid or payable to the auditor for non-audit services provided during the year are outlined in Note 22 to the 

financial	statements.

The	Directors	are	satisfied	that	the	provision	of	non-audit	services,	during	the	year	by	the	auditor	is	compatible	with	the	general	standard	of	

independence for auditors imposed by the Corporations Act 2001.

Review of Operations

11

Asia . Australasia . Europe . North AmericaRemuneration report

The	remuneration	report	is	set	out	under	the	following	headings:

Section	1:	 Non-executive	directors’	remuneration

Section	2:	 Executive	remuneration

Section	3:	 Details	of	remuneration

Section	4:	 Executive	contracts	of	employment

Section	5:	 Equity-based	compensation

Section	6:	 Equity	holdings	and	transactions

Section	7:		 Other	transactions	with	key	management	personnel

Section 1: Non-executive directors’ remuneration

Non-executive	directors’	fees	are	reviewed	annually	and	are	determined	by	the	Board.	In	making	its	determination	it	takes	into	account	fees	

paid to other non-executive directors of comparable companies.

Non-executive directors’ fees are within the maximum aggregate limit of $350,000 per annum agreed to by shareholders at the Annual 

General Meeting held on 30 November 2009. To preserve the independence and integrity of their position, non-executive directors do not 

receive performance-based bonuses.

The Chairman’s fees are $75,000 per annum. Non-executive directors fees are $50,000 per annum. In addition the Chair of the Audit & Risk 

Committee receives a further $25,000 in recognition of the additional workload of that position.

Section 2: Executive remuneration

The	Board	of	Directors	are	responsible	for	determining	and	reviewing	compensation	arrangements	for	key	management	personnel	and	the	

executive team. In June 2011, the Company established a Remuneration Committee who now makes recommendations on remuneration of 

key	management	personnel	to	the	Board.

The	Board	assesses	the	appropriateness	of	the	nature	and	amount	of	emoluments	of	these	employees	on	a	periodic	basis	by	reference	to	

relevant	employment	market	conditions	with	the	overall	objective	of	ensuring	maximum	stakeholder	benefit	from	the	retention	of	high	quality	

executives.	Executives’	remuneration	consists	of	a	fixed	cash	component,	short-term	incentives	in	the	form	of	cash	bonuses,	and	long-term 

incentives in the form of equity based compensation linked to the long term prospects and future performance of the Company. The inclusion 

of equity-based compensation in executives’ remuneration provides a direct link between their remuneration and shareholder wealth, 

otherwise there are no direct relationships.

12

Remuneration Report

Asia . Australasia . Europe . North AmericaSection 3: Details of remuneration

Details of the remuneration of the directors and the key management of the Company and its controlled entities are set  

out in the following tables.

The	key	management	personnel	of	Adslot	Ltd	and	its	controlled	entities	include	the	following	directors	and	executive	officers:

Directors

Position

Mr Adrian Giles

Mr	Andrew	Barlow

Mr	Ian	Lowe

Mr Chris Morris

Ms Tiffany Fuller

Non-Executive Director
Non-Executive Chairman
Non-Executive Director

Non-Executive Director
Non-Executive Chairman

Chief	Executive	Officer
Executive Director

Non-Executive Director
Non-Executive Director

Non-Executive Director
Non-Executive Director

Date appointed/resigned

Appointed 19 December 2007
Resigned 26 November 2013
Appointed 26 November 2013

Appointed 16 February 2010
Appointed 26 November 2013

Appointed 8 October 2012
Appointed 8 October 2012

Appointed 20 September 2010
Resigned 21 February 2014

Appointed 20 June 2011
Resigned 14 June 2014

Mr	Ben	Dixon

Executive Director

Appointed 23 December 2013

Mr Geoff Dixon

Non-Executive Director

Appointed 23 December 2013

Mr	Quentin	George

Non-Executive Director

Appointed 16 June 2014

Executive Officers

Mr	Brendan	Maher

Company	Secretary	/	Chief	Financial	Officer	

Appointed 15 November 2010

Mr Tom Peacock

Group Commercial Director

Appointed 23 December 2013

Group  

2014

Name

Short-term	benefits

Long	Term	
Benefits

Post-
employment 
benefits

Share-based 
payment

Salary  
& fees 
$

 Bonus 
$

Long Service 
Leave 
$

Other 
$

Super-
annuation 
$

Shares & 
Rights1 
$

% of remuneration 
that consists of 
options & shares

Total 
$

Executive directors

Mr	I	Lowe

 300,000 

 53,215 

Mr	B	Dixon	(i)	

 91,734 

Non-executive directors 

Mr A Giles 

60,165 

Mr	A	Barlow

 60,844 

Mr C Morris (ii) 

 32,583 

Ms T Fuller (iii) 

 71,666 

Mr G Dixon (i)

 24,097 

Mr	Q	George	(iv)

-

Other key management personnel

-

-

-

-

-

-

-

Mr	B	Maher

 259,089 

 45,063 

Mr T Peacock (i)

104,839 

 -

Totals

1,005,017

98,278

-

-

-

-

-

-

-

-

-

-

-

-

17,775

228,232

599,222

38%

1,737

8,485

-

-

-

-

-

-

101,956

60,165

64,930

32,583

71,666

26,326

-

-

-

-

-

-

-

2,158

2,158

100%

17,775

63,537

385,464

1,707

9,698

38,706

154,950

3,444

60,048

332,633 1,499,420

16%

25%

22%

-

4,086

-

-

2,229

-

-

-

-

-

-

-

1	Awards	of	Shares	and	Rights	to	Mr	I	Lowe	and	Awards	of	Shares	to	Mr	B	Maher	are	governed	by	the	rules	of	the	Company’s	ESOP.	 
Given the forfeiture conditions contained in that Plan, these awards are in substance rights issues.

(i)

from 23 December 2013

(iii) to 14 June 2014

(ii)

to 21 February 2014

(iv) from 16 June 2014

Remuneration Report

13

Asia . Australasia . Europe . North AmericaRemuneration report (continued)

Section 3: Details of remuneration (continued)

Bonuses

Bonuses	appearing	in	the	table	above	were	paid	for	the	year	ended	30	June	2014	(but	relate	to	the	performance	from	the	prior	year)	as	

follows:

Name

Amount  
Paid 
$

Amount  
available in  
future periods 
$

Total Bonus 
Opportunity 
$

Assessment Criteria

Mr	I	Lowe

53,215

Mr	B	Maher

45,063

-

-

125,000

Company performance to budget, product development and launch, and 
client & partnership signings.

45,063

Division	performance,	governance,	reporting	and	performance	related	KPI’s.

No portion of the bonuses paid to key management personnel were forfeited.

Group  

2013

Short-term	benefits

Long	Term	
Benefits

Post-
employment 
benefits

Share-based 
payment

Salary  
& fees 
$

 Bonus 
$

Long Service 
Leave 
$

Super-
annuation 
$

Other 
$

Shares & 
Rights1 
$

% of remuneration 
that consists of 
options & shares

Total 
$

Name

Executive directors

Mr	I	Lowe	(i)

221,320

Non-executive directors

Mr A Giles 

76,040

Mr	A	Barlow

140,386

Mr C Morris 

Ms T Fuller 

50,000

75,000

Other key management personnel

-

-

-

-

-

Mr	B	Maher

255,892

30,000

Totals

818,638

30,000

-

-

-

-

-

-

-

-

-

-

-

-

-

-

12,352

186,766

420,438

44%

-

-

-

-

-

-

-

-

76,040

140,386

50,000

75,000

19,112

44,780

349,784

31,464

231,546 1,111,648

-

-

-

-

13%

21%

1	Awards	of	Shares	and	Rights	to	Mr	I	Lowe	and	Awards	of	Shares	to	Mr	B	Maher	are	governed	by	the	rules	of	the	Company’s	ESOP.	Given	
the forfeiture conditions contained in that Plan, these awards are in substance rights issues.

(i)  from 8 October 2012

Bonuses

Bonuses	appearing	in	the	table	above	were	paid	for	the	year	ended	30	June	2013	as	follows:

Name

Amount 
Paid

$

Mr	B	Maher

30,000

Amount  
available in  
future periods

$

-

Total Bonus 
Opportunity

$

Assessment Criteria

45,063

Divisional performance, governance, reporting and performance related 
KPI’s

No portion of bonuses paid to key management personnel were forfeited.

14

Remuneration Report

Asia . Australasia . Europe . North America 
 
Section 4: Executive contracts of employment

Formal contracts of employment for all members of the key management personnel are in place. Contractual terms for most executives are 

similar but do, on occasions, vary to suit different needs. The following table summarises the key contractual terms for all key management 

personnel.

Length of contract

Open ended

Fixed Remuneration

Remuneration comprises salary and statutory employer superannuation contributions.

Incentive Plans

Eligible to participate. Incentive criteria and award opportunities vary for each executive.

Notice Period

Resignation

Retirement

Members of the key management, including executive directors, have notice periods ranging from  
three	weeks	to	three	months.	The	Chief	Executive	Officer	and	Chief	Financial	Officer	have	notice	
periods of 3 months. Other Executives have notice periods ranging from 3 weeks to 1 month.

Employment may be terminated by giving notice consistent with the notice period.

There	are	no	financial	entitlements	due	from	the	Company	on	retirement	of	an	executive.

Termination by the Company

The Company may terminate the employment agreement by providing notice consistent with the  
notice period or payment in lieu of the notice period.

Redundancy

Payments for redundancy are discretionary and are determined having regard to the particular 
circumstances. There are no contractual commitments to pay redundancy over and above any 
statutory entitlement.

Termination for serious 
misconduct

The Company may terminate the employment agreement at any time without notice, and the  
executive will be entitled to payment of remuneration only up to the date of termination.

Section 5: Equity-based compensation

Employee share ownership plan (ESOP)

In	November	2012	the	Company	gained	approval	to	establish	an	employee	incentive	scheme	comprising	the	Adslot	Limited	Share	Option	

Plan and the Adslot Employee Share Trust.

Rights to shares are available to be issued to eligible employees based on the performance against agreed key performance indicators. Any 

rights	awarded	are	subject	to	a	two-year	service	period	and	if	this	service	period	is	not	met,	the	rights	to	shares	will	be	forfeited	by	the	

eligible employee. Shares held by the Trust under the scheme will have voting and dividend rights, and the right to participate in further 

issues pro-rata to all ordinary shareholders.

The	following	table	shows	grants	of	share-based	compensation	to	directors	and	senior	management	under	the	ESOP	for	the	current	financial	

year	ended	June	2014:

Name

ESOP Series

Mr	B	Maher	

Dec 2011
Sept 2013
March 2014

Number  
Granted

-
763,602
561,526

Mr T Peacock

Jan 2014
March 2014

176,928
2,823,072

During the Financial year

Number  
Vested

% of Grant 
Vested

% of Grant 
Forfeited

413,511
-
-

-
-

100%
-
-

-
-

-
-
-

-
-

% of Compensation for the  
year Consisting of Shares

16%

25%

Remuneration Report

15

Asia . Australasia . Europe . North AmericaRemuneration report (continued)

Section 5: Equity-based compensation (continued)

Number of 
Shares

Vesting  
Date

Value of shares 
at grant date  
$

Expensed  
in FY 2014 
$

Fair Value 
Per Share 
$

Date vested  
and exercisable

ESOP Series

Sept 2013

Jan 2014

763,602

05-Sep-2015

176,928

28-Jan-2016

45,816

21,231

18,703

4,450

41,573

0.060

0.120

0.090

-

-

-

March 2014

3,384,598

04-Mar-2016

304,045

371,092

64,726

The following table shows grants of share-based compensation to directors and senior management under the ESOP during prior year 

ending	June	2013:

Name

ESOP Series

Mr I Lowe 

Mr B Maher

Accepted on  
10 Oct 12

Accepted on  
14 Sep 12

Number  
Granted

3,000,000

1,674,872

During the Financial year

Number  
Vested

% of Grant 
Vested

% of Grant 
Forfeited

% of Compensation for the  
year Consisting of Shares

-

-

-

-

-

-

24%

13%

ESOP Series

Number of 
Shares

Vesting  
Date

Value of shares 
at grant date  
$

Expensed  
in FY 2014 
$

Fair Value 
Per Share 
$

Date vested  
and exercisable

14-Sep-2012

1,674,872

13-Sep-2014

10-Oct-2012

1,500,000

9-Oct-2013

10-Oct-2012

1,500,000

9-Oct-2014

77,044

88,500

88,500

32,102

66,375

33,187

0.0460

0.0590

0.0590

-

-

-

254,044

131,664

Rights over Shares

Upon	commencement	of	employment	(8	October	2012)	Mr	Lowe	was	been	granted	the	right	to	receive	the	following	shares	after	the	share	

price	of	the	Company	trades	above	a	30	day	VWAP	as	per	the	table	below.	Each	right	would	convert	into	one	ordinary	share	of	Adslot	Ltd	

when the VWAP criteria is met. No amounts are paid or payable by the recipient on receipt of the right. The rights carry no voting rights. 

Some	rights	are	subject	to	escrow	per	the	below	table	and	all	rights	are	subject	to	Mr	Lowe	remaining	an	employee	of	 

the Company.

During the year the Company achieved the required VWAP share price (10 cents) such that 3,000,000 of the rights were placed into  

the Company’s ESOP Share Trust for the required 2 year escrow period. Escrow on those shares end on 24 December 2015.

16

Remuneration Report

Asia . Australasia . Europe . North AmericaRights	over	shares	movements	during	the	financial	year	are	summarised	below:

Issue Type

Rights over shares

Rights over shares

Rights over shares

Rights over shares

Rights over shares

Required  
VWAP  
Price $

Balance at 
beginning of the 
year (Number)

Granted  
during the  
year (Number)

Expired  
during the  
year (Number)

Exercised  
during the  
year (Number)

Balance at  
the end of the  
year (Number)

0.100

0.200

0.300

0.400

0.500

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

20,000,000

-

-

-

-

-

-

-

-

-

-

-

-

3,000,000

-

-

-

-

-

3,000,000

4,000,000

5,000,000

5,000,000

3,000,000

17,000,000

The	following	table	shows	grants	of	rights	over	shares	to	directors	and	senior	management	during	prior	year	ending	June	2013:

Issue Date

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

Number of 
Rights over  
shares

Required  
VWAP  
Price $

Value of rights 
at grant date 
 $

Fair Value 
Per right 
$

Escrow  
Required  
from award

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

0.10

0.20

0.30

0.40

0.50

93,000

0.0310

2 years

64,500

0.0215

2 years

66,000

0.0165

73,000

0.0146

63,500

0.0127

360,000

-

-

-

Remuneration Report

17

Asia . Australasia . Europe . North AmericaRemuneration report (continued)

Section 5: Equity-based compensation (continued)

Details of ESOP and other rights to ordinary shares in the Company provided as remuneration of directors and the key management 

personnel	of	the	Company	are	set	out	below:

Rights/Options Granted During the Year

Rights/Options Vested During the Year

2014

2013

2014

2013

Number 

$

Number

$

Number

$

Number

$

Name

Directors 

Mr Adrian Giles

Mr	Ian	Lowe	(i)

Mr	Andrew	Barlow

Mr Chris Morris (ii)

Ms Tiffany Fuller (iii)

Mr	B	Dixon	(iv)

Mr G Dixon (iv)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

23,000,000 $537,000

1,500,000

$88,500

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Mr	Q	George	(v)

1,000,000 $105,000

Other Key Management Personnel

Mr	B	Maher

1,325,128

$91,861

1,674,872

$77,044

413,511

$21,916

Mr T Peacock (iv)

3,000,000

$264,015

-

-

-

-

(i)  from 8 October 2012

(ii)  to 21 February 2014

(iii)  to 14 June 2014

(iv)  from 23 December 2013

(v)  from 16 June 2014

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

The assessed fair value at issue date of the options granted to the executive is allocated equally over the period from issue date to vesting 

date, and the amount is included in the remuneration tables above. Fair values at issue date are independently determined using the binomial 

option pricing model that takes into account the exercise price, the term of the option, the share price at issue date and the expected price 

volatility of the underlying share, the expected dividend yield and the risk free interest rate for the term of the option.

18

Remuneration Report

Asia . Australasia . Europe . North AmericaThe	model	inputs	for	ESOP	rights	to	shares	granted	during	the	year	ended	30	June	2014	included:

Model Input

ESOP #14-1

ESOP #14-2

ESOP #14-3

ESOP #14-4

ESOP #14-5

ESOP #14-6

Grant Date

9/07/13

5/09/13

28/01/14

06/03/14

15/06/14

15/06/14

Escrow End Date

9/07/15

5/09/15

28/01/16

04/03/16

15/06/15

2015-2018

Exercise Price

-

-

-

-

-

-

Price at Grant Date

$0.042

$0.061

$0.120

$0.090

$0.105

$0.105

The	model	inputs	for	ESOP	rights	to	shares	granted	during	the	year	ended	30	June	2013	included:

Model Input

ESOP #13-1

ESOP #13-2

ESOP #13-3

Grant Date

14/09/12

10/10/12

10/10/12

Escrow End Date

13/09/14

09/10/13

09/10/14

Exercise Price

-

-

-

Price at Grant Date

$0.046

$0.059

$0.059

The	model	inputs	for	other	rights	granted	during	the	year	ended	30	June	2013	included:

Model Input

Grant Date

Exercise Date (i)

Expiry Date (ii)

Exercise Price

Price at Grant Date

Expected Volatility

Expected Dividend Yield

Risk Free Interest Rate

Class #C1

Class #C2

Class #C3

Class #C4

Class #C5

08/10/12

08/10/12

08/10/12

08/10/12

08/10/12

-

-

$0.100

$0.059

97.7%

0%

2.68%

-

-

-

-

-

-

-

-

$0.200

$0.300

$0.400

$0.500

$0.059

$0.059

$0.059

$0.059

97.7%

0%

2.68%

97.7%

0%

2.68%

97.7%

0%

2.68%

97.7%

0%

2.68%

(i)  There is no exercise date as the right vests upon the Company shares reaching the exercise price, assumed to be  

after three (3) years for the purpose of valuation.

(ii)	 There	are	no	expiry	dates	related	to	these	rights,	but	assumed	to	be	five	(5)	years	for	the	purpose	of	valuation.

Options

Between	2009	and	July	2010	the	Company	operated	an	options	based	scheme	for	executives	and	senior	employees	of	the	Group.	Each	

share	option	converted	into	one	ordinary	share	of	Adslot	Ltd	on	exercise.	No	amounts	are	paid	or	payable	by	the	recipient	on	receipt	of	the	

option.	The	options	carry	no	voting	rights.	Options	may	be	exercised	at	any	time	from	the	date	of	vesting	to	the	date	of	their	expiry,	subject	

to the individual remaining an employee of the Company. The plan rules allow departed employees to retain their options for a period of time 

based on the length of their service with the Company and the nature of their separation from the Company.

The	Board	considered	these	conditions	appropriate	to	ensure	the	objective	of	maintaining	key	staff	within	the	Company.	The	issue	of	share	

options	are	not	subject	to	performance	conditions.

In	July	2010,	the	Board	ceased	issuing	options	to	eligible	employees	under	the	scheme,	as	it	believed	that	options	were	no	longer	the	most	
effective way to remunerate employees, and as such no options were granted during the year. Further no options were exercised or lapsed 

during the year with respect to Directors and other key management personnel.

Remuneration Report

19

Asia . Australasia . Europe . North AmericaRemuneration report (continued)

Section 5: Equity-based compensation (continued)

Details	of	options	granted,	exercised	and	lapsed	during	the	prior	year	appear	in	the	following	table:

Balance 
at the start 
of the year 
(Number)

Granted during 
the year as 
compensation 
(Number)

Exercised 
during the 
year 
(Number)

Forfeited 
during the 
year 
(Number)

Lapsed  
during  
the year 
(Number)1

Balance 
at the end 
of the year 
(Number)

Vested and 
exercisable 
at the 
year end 
(Number)

-

-

- 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(11,800,000)

(7,900,000)

-

-

-

-

(19,700,000)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2013

Name

Directors

Mr A Giles 

11,800,000

Mr	A	Barlow	

7,900,000

Mr	I	Lowe

Mr C Morris

Ms T Fuller

Other key management personnel 

Mr	B	Maher

-

-

-

-

Totals

19,700,000

1 The fair value of options lapsed during the year was $460,980

20

Remuneration Report

Asia . Australasia . Europe . North America 
 
 
Section 6: Equity holdings and transactions

The	number	of	shares	in	the	Company	held	during	the	financial	year	by	each	Director	of	Adslot	Ltd	and	other	key	management	personnel	of	

the	Group,	including	their	personally	related	parties,	are	set	out	below:

Balance 
at the start 
of the year 
(Number)

Received during  
the year on  
exercise of  
options 
(Number)

Received during 
the year as 
compensation 
(Number)

Net other  
changes  
during the year 
(Number)

Balance 
at the end 
of the year 
(Number)

19,633,409

62,803,769

-

70,410,696

100,000

-

-

-

-

-

- 

-

-

-

-

-

-

-

-

-

-

-

-

19,633,409

62,803,769

1,500,000

8,461,929

9,961,929

-

-

-

-

-

(70,410,696)

(100,000)

-

-

35,119,513

35,119,513

86,252,015

86,252,015

-

413,511

(1,078,511)

-

742,642

742,642

1,913,511

58,986,892

214,513,277

-

-

2014

Name

Directors

Mr A Giles 

Mr	A	Barlow	

Mr	I	Lowe	(i)

Mr C Morris (ii)

Ms T Fuller (iii)

Mr	B	Dixon	(iv)

Mr G Dixon (iv)

Mr	Q	George	(v)

Other key management personnel

Mr	B	Maher

Mr T Peacock (iv)

665,000

-

Totals

153,612,874

(i)  from 8 October 2012

(ii)  to 21 February 2014

(iii)  to 14 June 2014

(iv)  from 23 December 2013

(v)  from 16 June 2014

Section 7: Other transactions with Key Management Personnel

Transactions with Directors and their personally related entities:

During the year receipts of $61,594 were received from an entity related to Mr Chris Morris for website hosting and search marketing 

services on normal terms and conditions.

During	the	year	receipts	of	$1,050	were	received	from	an	entity	related	to	Mr	Adrian	Giles	for	a	website	development	project	on	normal	terms	

and conditions.

During	the	year	receipts	of	$4,750	were	received	from	an	entity	related	to	Mr	Andrew	Barlow	and	Mr	Adrian	Giles	for	a	website	design	and	

development	project	on	normal	terms	and	conditions.

This marks the end of the audited remuneration report.

This report is made in accordance with a resolution of directors.

Andrew	Barlow 

Chairman

28 August 2014

Remuneration Report

21

Asia . Australasia . Europe . North America 
 
 
Auditor’s Independence Declaration

22

Auditor’s Independence Declaration

Asia . Australasia . Europe . North AmericaConsolidated Statement of Profit or Loss and Other Comprehensive Income 
For the year ended 30 June 2014

Notes

2014  
$

2013  
$

Total revenue from continuing operations

Other income

Website publishers & related costs

Depreciation and amortisation expenses

Salaries and employment related costs 

Consultancy and contractor costs

Directors’ fees

Staff recruitment

Telephone and internet

Share based payment expense

Marketing costs

Lease	–	rental	premises

Impairment of receivables

Listing	&	registrar	fees

Legal	fees

Travel expenses

Audit and accountancy fees

Finance costs

Other expenses

Loss before income tax expense

Income	tax	benefit/(expense)

Loss after income tax expense

Net loss attributable to members

Other comprehensive income / (loss)

Items	that	may	be	reclassified	subsequently	to	profit	or	loss

Foreign exchange translation

Write off available for sale investment

Total other comprehensive income / (loss)

3

3

4

4

4

5,066,180

4,055,721

627,482

673,756

(1,207,632)

(748,257)

(5,025,021)

(2,711,403)

(5,539,323)

(5,137,214)

(419,015)

(249,846)

(259,220)

(249,995)

(35,899)

(101,984)

(82,629)

(80,164)

(560,307)

(429,785)

(362,838)

(256,716)

(595,430)

(320,100)

(3,145)

(177,291)

(12,670)

(89,136)

(278,490)

(113,178)

(283,510)

(237,407)

(222,915)

(129,720)

(3,451)

-

(743,688)

(341,430)

(10,125,497)

(6,460,173)

5

29,935

(774)

(10,095,562)

(6,460,947)

(10,095,562)

(6,460,947)

35,515

29,777

(106,335)

(70,820)

-

29,777

Total comprehensive loss attributable to the members

(10,166,382)

(6,431,170)

Earnings per share (EPS) from loss from continuing operations attributable 
to the ordinary equity holders of the company

2014 Cents

2013 Cents

Basic	earnings	per	share

Diluted earnings per share

17

17

(1.20)

(1.20)

(0.94)

(0.94)

The	above	Consolidated	Statement	of	Profit	or	Loss	and	Other	Comprehensive	Income	should	be	read	in	conjunction	with	the	accompanying	

notes.

Consolidated	Statement	of	Profit	or	Loss	and	Other	Comprehensive	Income

23

Asia . Australasia . Europe . North AmericaConsolidated Statement of Financial Position 
As at 30 June 2014

Notes

2014  

$

2013  
$

CURRENT ASSETS

Cash and cash equivalents

Trade and other receivables

Total current assets

NON-CURRENT ASSETS

Property, plant & equipment

Other	financial	assets

Deferred tax assets

Intangible assets

Total non-current assets

Total assets

CURRENT LIABILITIES

Trade and other payables

Other liabilities

Provisions

Total current liabilities

NON-CURRENT LIABILITIES

Provisions

Deferred tax liabilities

Total non-current liabilities

Total liabilities

NET ASSETS

EQUITY

Issued capital

Reserves

Accumulated losses

TOTAL EQUITY

7

8

9

10

5

11

12

13

14

14

5

15

16

3,354,051

9,132,037

3,582,201

1,796,793

6,936,252

10,928,830

100,078

-

39,677

130,079

212,664

-

33,941,462

5,771,645

34,081,217

6,114,388

41,017,469

17,043,218

2,422,088

667,707

462,287

813,104

651,185

212,059

3,552,082

1,676,348

232,494

39,677

272,171

46,618

-

46,618

3,824,253

1,722,966

37,193,216

15,320,252

108,515,858

76,871,148

1,242,375

1,039,039

(72,565,017)

(62,589,935)

37,193,216

15,320,252

The	above	Consolidated	Statement	of	Financial	Position	should	be	read	in	conjunction	with	the	accompanying	notes.

24

Consolidated Statement of Financial Position

Asia . Australasia . Europe . North AmericaConsolidated Statement of Changes in Equity 
For the year ended 30 June 2014

2014

Balance	at	1	July	2013

Issued  
Capital 
$

Reserves 
$

Accumulated 
Losses 
$

Total Equity 
$

Notes

76,871,148

1,039,039

(62,589,935)

 15,320,252

Movement in foreign exchange translation reserve

16

Decrease in available for sale investment reserve

Other comprehensive income

Loss	attributable	to	members	of	the	company

Total comprehensive income

Transactions with equity holders in their capacity  
as equity holders

Contributions of equity, net of transaction costs

Treasury shares

Reclassification	of	lapsed	options	to	retained	earnings	

Reclassification	of	vested	ESOP	

Increase in employees share based payments reserve

-

-

-

-

35,515

(106,335)

(70,820)

-

-

-

35,515

(106,335)

(70,820)

-

(10,095,562)

(10,095,562)

(70,820)

(10,095,562)

(10,166,382)

15

15

16

16

16

32,953,718

(1,474,679)

-

-

-

-

32,953,718

(1,474,679)

-

(120,480)

120,480

165,671

(165,671)

-

560,307

-

-

-

-

560,307

31,644,710

274,156

120,480

32,039,346

Balance 30 June 2014

108,515,858

1,242,375

(72,565,017)

37,193,216

2013

Issued  
Capital 
$

Reserves 
$

Accumulated 
Losses 
$

Total Equity 
$

Notes

Balance at 1 July 2012

76,674,272

1,945,845

(57,489,510)

21,130,607

Movement in foreign exchange translation reserve

16

Other comprehensive income

Loss	attributable	to	members	of	the	company

Total comprehensive income

Transactions with equity holders in their capacity  
as equity holders

Contributions of equity, net of transaction costs

Treasury shares

Reclassification	of	lapsed	options	to	retained	earnings	

Reclassification	of	vested	ESOP

Increase in employees share based payments reserve

15

15

16

16

16

-

-

-

-

29,777

29,777

-

-

29,777

29,777

-

(6,460,947)

(6,460,947)

29,777

(6,460,947)

(6,431,170)

648,721

(457,691)

-

-

-

-

648,721

(457,691)

-

(1,360,522)

1,360,522

5,846

(5,846)

-

429,785

-

-

-

-

429,785

196,876

(936,583)

1,360,522

620,815

Balance 30 June 2013

76,871,148

1,039,039

(62,589,935)

 15,320,252

The	above	Consolidated	Statement	of	Changes	in	Equity	should	be	read	in	conjunction	with	the	accompanying	notes.

Consolidated Statement of Changes in Equity

25

Asia . Australasia . Europe . North AmericaConsolidated Statement of Cash Flows 
For the year ended 30 June 2014

CASH FLOWS FROM OPERATING ACTIVITIES

Receipts from trade and other debtors 

Interest received

Government grants and other receipts

Notes

2014  
$

2013  
$

4,774,215

3,294,614

337,769

2,298,493

547,574

822,844

Payments to trade creditors, other creditors and employees 

(11,135,733)

(8,238,911)

Income tax paid

Interest paid

(7,329)

(3,445)

(774)

-

Net cash outflows from operating activities

25

(3,736,030)

(3,574,653)

CASH FLOWS FROM INVESTING ACTIVITIES

Payments for property, plant and equipment

(15,622)

(33,123)

Proceeds	from	sale	of	fixed	assets

Net cash acquired via business acquisition

Payments for intangible assets

Net cash outflows from investing activities

CASH FLOWS FROM FINANCING ACTIVITIES

Net	cash	inflows	from	financing	activities

Net increase/(decrease) in cash held

Cash	at	the	beginning	of	the	financial	year

Effects of exchange rate changes on cash

1,477

503,593

855

-

(2,458,170)

(986,304)

(1,968,722)

(1,018,572)

-

-

(5,704,752)

(4,593,225)

9,132,037

13,746,124

(73,234)

(20,862)

CASH AT THE END OF THE FINANCIAL YEAR 

7

3,354,051

9,132,037

The	above	Consolidated	Statement	of	Cash	Flows	should	be	read	in	conjunction	with	the	accompanying	notes.

26

Consolidated Statement of Cash Flows

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements 

For the year ended 30 June 2014

1. Summary of Significant Accounting Policies

The	financial	report	covers	Adslot	Ltd	(“Company”)	and	controlled	entities	(“Group”).	Adslot	Ltd	is	a	listed	public	company,	incorporated	and	

domiciled	in	Australia.	The	financial	report	is	for	the	financial	year	ended	30	June	2014	and	is	presented	in	Australian	dollars.

The	principal	accounting	policies	adopted	in	the	preparation	of	these	consolidated	financial	statements	are	summarised	below.	These	

policies have been consistently applied to all the years presented, unless otherwise stated.

(a) Basis of preparation

This	general	purpose	financial	report	has	been	prepared	in	accordance	with	Australian	Accounting	Standards,	other	authoritative	

pronouncements	of	the	Australian	Accounting	Standards	Board	(AASB)	and	the	Corporations Act 2001.

Compliance with IFRS

Australian Accounting Standards include International Financial Reporting Standards as adopted in Australia. Compliance with Australian 

Accounting	Standards	ensures	that	the	financial	statements	and	notes	of	Adslot	Ltd	comply	with	International	Financial	Reporting	Standards	
(IFRS)	as	issued	by	the	International	Accounting	Standards	Board	(IASB).	Adslot	Ltd	is	a	for-profit	entity	for	the	purpose	of	preparing	the	

financial	statements.

Adoption of new and amended standards

The	following	new	standards	and	amendments	to	standards	are	mandatory	for	the	first	time	for	the	financial	year	beginning	1	July	2013:

•	 AASB	10	Consolidated Financial Statements	revises	the	definition	of	control	and	provides	extensive	new	guidance	on	its	application.	

These new requirements have the potential to affect which of the Group’s investees are considered to be subsidiaries and therefore 

to change the scope of consolidation. The requirements on consolidation procedures are unchanged.

The	Group	has	reviewed	its	control	assessments	in	accordance	with	AASB	10	and	has	concluded	that	there	is	no	effect	on	the	

classification	(as	subsidiaries	or	otherwise)	of	any	of	the	Group’s	investees	held	during	the	period	or	comparative	periods	covered	by	

these	financial	statements.

•	 AASB	119	Employee Benefits	(as	revised	in	2011)	changes	the	accounting	for	defined	benefit	plans	and	termination	benefits.	

Furthermore,	AASB	119	(as	revised	in	2011)	changes	the	accounting	for	short	term	employee	benefits.	This	change	has	resulted	in	

the way annual leave entitlements are measured, with all amounts expected to be settled over a period greater than 12 months from 

reporting date needing to be discounted back to present value with an allowance for further salary increases.

As the Group expects all annual leave for all employees to be used wholly within 12 months of the end of the reporting period, this 

change	has	had	no	impact	on	the	measurement	of	the	annual	leave	entitlements	included	in	the	financial	statements.

•	 AASB	2011-4	Amendments to Australian Accounting Standards to Remove Individual Key Management Personnel Disclosure Requirements 

relocates the reporting of individual key management personnel disclosures relating to options/right holdings, equity holdings, loans 

and	other	transactions	from	the	financial	report	to	the	remuneration	report.

The	adoption	of	AASB	2011-4	has	resulted	in	changes	to	the	Group’s	presentation	of	its	financial	statements.

Historical cost convention

These	financial	statements	have	been	prepared	under	the	historical	cost	convention	as	modified	by	the	revaluation	of	available-for-sale	

financial	assets.	Under	the	historical	cost	convention	assets	are	recorded	at	the	amount	of	cash	or	cash	equivalents	paid	or	the	fair	value	of	

the	consideration	given	to	acquire	them	at	the	time	of	their	acquisition.	Liabilities	are	recorded	at	the	amount	of	proceeds	received	in	

exchange for the obligation, or in some circumstances at the amounts of cash or cash equivalents expected to be paid to satisfy the liability 

in the normal course of business.

Notes to the Financial Statements

27

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

1. Summary of Significant Accounting Policies (continued)

(a) Basis of preparation

Critical accounting estimates

The	preparation	of	financial	statements	in	conformity	with	AIFRS	requires	the	use	of	certain	critical	accounting	estimates.	It	also	 

requires	management	to	exercise	its	judgement	in	the	process	of	applying	the	Group’s	accounting	policies.	The	estimates	and	associated	

assumptions are based on historical experience and other factors that are considered relevant. Actual results may differ from these 

estimates. The estimates and associated assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised 

in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future periods if the 

revision affects both current and future periods.

(b) Going concern

Management continue to invest resources to successfully launch the Adslot products in multiple geographies. The Group has incurred net 

cash outflows from operations of $3.7m for the year, and management anticipate incurring further net cash outflows from operations until 

such	time	as	sufficient	revenue	growth	is	achieved.

The ability of the Group to continue as a going concern is dependent upon revenue growth in the Adslot division and levels of cash reserves. 

During FY 2014 the Company increased the earnings from its Adslot Publisher product, and acquired new revenue streams from the 

Facilitate Digital acquisition. During FY 2015 the Group expects an increase in revenues from Adslot Publisher, Symphony and also revenues 

from the integration of these two products.

Despite this, the Company anticipates net operating cash flows from operations will continue to be negative in FY 2015. However the 

Directors	believe	the	Group	can	continue	to	pay	its	debts	as	and	when	the	fall	due	for	the	following	reasons:

•	 The Group had a cash position as at 30 June 2014 of $3.4m;

•	 The Group raised $6.5m in July 2014 to fund growth in the business;

•	 The	Webfirm	division	is	expected	to	make	continued	positive	net	cash	flows	from	its	operations	during	FY	2015;	and

•	 Management could reduce the level of resources dedicated to expanding the business if so required.

Accordingly the Directors believe there exists a reasonable expectation that the Group can continue to pay its debts as and when they fall 

due,	and	the	financial	report	has	been	prepared	on	a	going	concern	basis.

(c) Principles of consolidation

Subsidiaries

The	consolidated	financial	statements	comprise	those	of	the	Company,	and	the	entities	it	controlled	at	the	end	of,	or	during,	the	financial	

year. The Company controls a subsidiary if it is exposed, or has rights, to variable returns from its involvement with the subsidiary and has 

the ability to affect those returns through its power over the subsidiary.

All	intra-group	transactions,	balances,	income	and	expenses	between	entities	in	the	Group	included	in	the	financial	statements	have	been	

eliminated in full. Where unrealised losses on intra-group asset sales are reversed on consolidation, the underlying asset is also tested for 

impairment from a group perspective. Where an entity either began or ceased to be controlled during the year, the results are included only 

from	the	date	control	commenced	or	up	to	the	date	control	ceased.	The	accounting	policies	adopted	in	preparing	the	financial	statements	

have been consistently applied by entities in the Group.

Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in Note 27.

Business combinations

Acquisition of subsidiaries and businesses are accounted for using the acquisition method. The consideration for each acquisition is 

measured at the aggregate of the fair values (at the date of exchange) of assets given, liabilities incurred or assumed and equity instruments 

issued	by	the	Group	in	exchange	for	control	of	the	acquiree.	Acquisition	related	costs	are	recognised	in	profit	or	loss	as	incurred.

The	Group	recognises	identifiable	assets	and	liabilities	assumed	in	the	business	combination	regardless	of	whether	they	have	been	

previously	recognised	in	the	acquiree’s	financial	statements	prior	to	acquisition.	Assets	acquired	and	liabilities	assumed	are	generally	
measured	at	their	acquisition	date	fair	values.	Goodwill	is	stated	after	separate	recognition	of	identifiable	intangible	assets	calculated	as	 

the	excess	of	the	sum	of	the	fair	value	of	the	consideration	transferred	over	the	acquisition	date	fair	value	of	identifiable	net	assets.	If	the	

identifiable	net	assets	exceeds	the	consideration	transferred,	the	excess	amount	is	recognised	in	profit	or	loss	immediately.

Any deferred settlement of cash consideration is discounted to its present value as at the date of acquisition. The discount rate used is the 

incremental	borrowing	rate	that	the	Group	can	obtain	from	an	independent	financier	under	comparable	terms	and	conditions.

28

Notes to the Financial Statements

Asia . Australasia . Europe . North AmericaForeign Currency Exchange

In	preparing	the	financial	statements	of	the	individual	entities,	transactions	in	currencies	other	than	the	entity’s	functional	currency	are	

recorded at the rates of exchange prevailing on the dates of the transactions. At each reporting date, monetary items denominated in foreign 

currencies are retranslated at the rates prevailing at the balance date. Exchange differences are recognised in the Consolidated Statement of 

Profit	or	Loss	and	Other	Comprehensive	Income	in	the	period	in	which	they	arise.

On consolidation, the assets and liabilities of the Group’s foreign operations are translated into Australian dollars at exchange rates prevailing 

on the reporting date. Income and expense items are translated at the average exchange rates for the period. Exchange differences arising, if 

any, are charged/credited to other comprehensive income and recognised in the Group’s foreign currency translation reserve in equity. On 

disposal	of	a	foreign	operation	the	cumulative	translation	difference	recognised	in	equity	are	reclassified	to	profit	or	loss	and	recognised	as	

part of the gain or loss on disposal.

(d) Cash and cash equivalents

For the purposes of the Statement of Cash Flows, cash includes cash on hand and deposits at call which are readily convertible to cash and 

are	not	subject	to	significant	risk	of	changes	in	value,	net	of	bank	overdrafts.

Publisher Account Cash represents share of advertising revenue held before release to Adslot Publishers.

(e) Property, plant and equipment

Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. The carrying values of 

property, plant and equipment are reviewed for impairment when events or changes in circumstances indicate the carrying value may not be 

recoverable.	Leasehold	improvements	are	depreciated	over	the	estimated	useful	life	using	the	straight-line	method	with	any	balance	written	

off at termination of lease.

Depreciation is calculated on a straight line basis for all plant and equipment. The estimated useful lives, residual values and depreciation 

method are reviewed at the end of each annual reporting period, with the effect of any changes recognised on a prospective basis.

The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as the difference between the 

sales	proceeds	and	the	carrying	amount	of	asset	and	is	recognised	in	profit	or	loss.	The	following	depreciation	rates	are	used	for	each	class	

of	depreciable	asset:

Computer Equipment

20–40% per annum

Plant & Equipment

20–25% per annum

Leasehold	Improvements

20–30% per annum

(f) Receivables

Trade receivables are recognised initially at fair value and thereafter are measured at amortised cost, less provision for impairment. They are 

non-derivative	financial	assets	with	fixed	or	determinable	amounts	not	quoted	in	an	active	market.	Trade	accounts	receivable	are	generally	

settled between 14 and 60 days and carried at amounts recoverable.

Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be uncollectible are written off. A provision for 

doubtful	receivables	is	established	when	there	is	objective	evidence	that	the	Group	will	not	be	able	to	collect	all	amounts	due	according	to 

the original terms of the receivables. The amount of the provision is the difference between the asset’s carrying amount and the present value 

of	estimated	future	cash	flows,	discounted	at	the	effective	interest	rate.	The	amount	of	the	provision	is	recognised	in	profit	or	loss.	

Subsequent recoveries of amounts previously written off are credited against the allowance account.

(g) Investments and other financial assets

Financial assets are recognised when the group entity becomes a party to the contractual provisions of the instrument.

At	initial	recognition,	the	group	measures	a	financial	asset	at	its	fair	value	plus,	in	the	case	of	a	financial	asset	not	at	fair	value	through	profit	

or	loss,	transaction	costs	that	are	directly	attributable	to	the	acquisition	of	the	financial	asset.	Transaction	costs	of	financial	assets	carried	at	

fair	value	through	profit	or	loss	are	expensed	through	profit	or	loss.

Loans	and	receivables	are	non-derivative	financial	assets	with	fixed	or	determinable	payments	that	are	not	quoted	in	an	active	market.	Loans	

and receivables are measured subsequent to recognition at amortised cost using the effective interest method, less provision for 

impairment. Discounting is omitted where the effect of discounting is immaterial.

Available-for-sale	financial	assets	are	non-derivative	financial	assets	that	are	either	designated	to	this	category	or	do	not	qualify	for	inclusion	

in	any	other	category	of	financial	assets.	Available-for-sale	financial	assets	are	measured	at	fair	value.	Gains	or	losses	arising	from	changes	

in	available-for-sale	financial	assets	are	presented	in	other	comprehensive	income	in	the	period	in	which	they	arise.

Notes to the Financial Statements

29

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

1. Summary of Significant Accounting Policies (continued)

(h) Trade and other creditors – financial liabilities

Trade	accounts	payable	and	other	creditors	represent	liabilities	for	goods	and	services	provided	to	the	Group	prior	to	the	end	of	the	financial	

year and which are unpaid. The amounts are unsecured and are usually paid within 45 days of recognition.

Financial liabilities are measured subsequently at amortised cost using the effective interest method.

(i) Borrowings

Borrowings	are	initially	recognised	at	fair	value	(less	transaction	costs)	and	subsequently	measured	at	amortised	cost.	Any	difference	

between	the	proceeds	and	the	redemption	amount	is	recognised	in	the	Consolidated	Statement	of	Profit	or	Loss	and	Other	Comprehensive	

Income over the period of the borrowing using the effective interest method.

(j) Finance costs

Finance costs are recognised as expenses in the period in which they are incurred except where they are incurred in the construction of a 

qualifying	asset	in	which	case	the	finance	costs	are	capitalised	as	part	of	the	asset.

(k) Income tax

The income tax expense or revenue for the period is the tax payable on the current period’s taxable income based on the national income  

tax	rate	for	each	jurisdiction	adjusted	by	changes	in	deferred	tax	assets	and	liabilities	attributable	to	temporary	differences	between	the	tax	

bases	of	assets	and	liabilities	and	their	carrying	amounts	in	the	financial	statements,	and	to	unused	tax	losses.

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply when the assets are recovered 

or	liabilities	are	settled,	based	on	those	tax	rates	which	are	enacted	or	substantively	enacted	for	each	jurisdiction.	The	relevant	tax	rates	are	

applied to the cumulative amounts of deductible and taxable temporary differences to measure the deferred tax asset or liability. An 

exception is made for certain temporary differences arising from the initial recognition of an asset or a liability. No deferred tax asset or 

liability is recognised in relation to these temporary differences if they arose in a transaction, other than a business combination, that at  

the	time	of	the	transaction	did	not	affect	either	accounting	profit	or	taxable	profit	or	loss.

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that future taxable 

amounts will be available to utilise those temporary differences and losses. Deferred tax liabilities are always provided for in full.

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount and tax bases of investments  

in controlled entities where the parent entity is able to control the timing of the reversal of the temporary differences and it is probable that 

the differences will not reverse in the foreseeable future.

Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised directly in equity.

Tax consolidation legislation

Adslot	Ltd	and	its	wholly-owned	Australian	controlled	entities	have	implemented	the	tax	consolidation	legislation.	The	head	entity,	Adslot	Ltd,	

and the controlled entities in the tax consolidated group account for their own current and deferred tax amounts. These tax amounts are 

measured as if each entity in the tax consolidated group continues to be a stand-alone taxpayer in its own right.

To	the	extent	that	it	is	not	probable	that	taxable	profit	will	be	available	in	the	foreseeable	future	against	which	the	unused	tax	losses	or	
unused	tax	credits	can	be	utilised,	the	deferred	tax	assets	of	its	own	and	its	controlled	entities	are	not	recognised	by	Adslot	Ltd.

(l) Employee benefits

Wages and salaries, annual leave and sick leave

Short-term	employee	benefits	are	current	liabilities	included	in	employee	benefits,	measured	at	the	undiscounted	amount	that	the	Group	

expects to pay as a result of the unused entitlement. Annual leave is included in ‘provisions’. The Group does not discount the leave liability 

calculations as the Group expects all annual leave for all employees to be used wholly within 12 months of the end of reporting period.

Long service leave

The liability for long service leave expected to be settled within 12 months of the reporting date is recognised in provisions for employee 

entitlements and is measured at the amount expected to be paid when the liabilities are settled. The liability for long service leave expected 

to	be	settled	more	than	12	months	from	the	reporting	date,	is	recognised	in	the	non-current	provision	for	employee	benefits	and	is	measured	

as the present value of the estimated future cash outflows to be made by the Group in respect of services provided by employees up to 

reporting date.

30

Notes to the Financial Statements

Asia . Australasia . Europe . North AmericaShare-based compensation benefits

Equity-settled share-based payments with employees and others providing similar services are measured at the fair value of the equity 

instrument at the grant date. The fair value at grant date is determined using a binomial option pricing model that takes into account the 

exercise price, the term of the option, the impact of dilution, the share price at grant date, the expected price volatility of the underlying share, 

the expected dividend yield and the risk-free interest rate for the term of the option.

The fair value determined at the grant date of the equity-settled share-based payments is recognised as an expense, with a corresponding 

increase in equity (share-based payments reserve) on a straight line basis over the vesting period.

Upon	the	exercise	of	options,	the	balance	of	the	share-based	payments	reserve	relating	to	those	options	is	transferred	to	share	capital	while	

the proceeds received, net of any directly attributable transaction costs, are credited to share capital.

(m) Intangible Assets

Goodwill

Goodwill arising in a business combination is recognised as an asset at the date that control is acquired (acquisition date). Goodwill is 

measured	as	the	excess	of	the	fair	value	of	consideration	paid	over	the	fair	value	of	the	identifiable	net	assets	of	the	entity	or	operations	

acquired. Goodwill acquired in business combinations is not amortised. Instead, goodwill is tested for impairment annually, being allocated  

to the cash flows of the relevant cash generating unit and is carried at cost less accumulated impairment losses. An impairment loss for 

goodwill	is	recognised	immediately	in	profit	or	loss	and	is	not	reversed	in	a	subsequent	period.

Research & development expenditure

Research	costs	are	expensed	as	incurred.	An	intangible	asset	arising	from	development	expenditure	on	an	internal	project	is	recognised	 

only when the Group can demonstrate the technical feasibility of completing the intangible asset so that it will be available for use or sale, its 

intention	to	complete	and	its	ability	to	use	or	sell	the	asset,	how	the	asset	will	generate	future	economic	benefits,	the	availability	of	resources	

to complete the development and the ability to measure reliably the expenditure attributable to the intangible asset during its development. 

Following the initial recognition of the development expenditure, the cost model is applied requiring the assets to be carried at cost less any 

accumulated amortisation and accumulated impairment losses. Any expenditure so capitalised is amortised over the period of expected 

benefits	from	the	related	project.

The carrying value of an intangible asset arising from development costs is tested for impairment annually when the asset is not yet 

available for use or more frequently when an indicator of impairment arises during the reporting period.

Intellectual property

The intellectual property relates to the names, platform technology, branding and domains acquired as a result of the acquisition of Adslot, 

Adimise,	Full	Circle	Online,	QDC	IP	Technology	and	Facilitate	Digital	businesses.	Where	the	useful	life	is	assessed	as	indefinite,	assets	are	 

not amortised and the carrying value is tested for impairment annually or more frequently if events or changes in circum-stances indicate 

impairment.	It	is	carried	at	cost	less	impairment	losses.	For	those	assets	assessed	as	having	a	finite	life,	they	are	amortised	on	a	straight-

line basis over the estimated useful life of the asset. The expected accounting useful life of intellectual property relating to the Adslot, 

Adimise,	QDC	IP	Technology	and	Facilitate	Digital	business	is	4	to	5	years.

Domain name

Acquired	domain	names	are	accounted	for	at	cost,	useful	life	is	assessed	as	indefinite	and	the	assets	are	not	amortised.	The	carrying	value	

is tested for impairment annually or more frequently if events or changes in circumstances indicate impairment. They are carried at cost less 

impairment losses.

Software

Software represents internally developed software platforms capitalised according to accounting standards. Software is assessed as having 

a	finite	life	and	is	amortised	on	a	straight-line	basis	over	the	estimated	useful	life	of	the	asset.	The	expected	accounting	useful	life	of	

software is 5 years.

The carrying value of the software is tested for impairment when an indicator of impairment arises during the reporting period.

Notes to the Financial Statements

31

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

1. Summary of Significant Accounting Policies (continued)

(n) Leased assets

Leases	of	assets	under	which	the	Group	assumes	substantially	all	the	risks	and	benefits	of	ownership	are	classified	as	finance	leases.	 

This	is	distinct	from	operating	leases	under	which	the	lessor	effectively	retains	substantially	all	such	risks	and	benefits.	Property,	plant	and	

equipment	acquired	by	finance	leases	are	capitalised	at	the	present	value	of	the	minimum	lease	payments	as	a	finance	lease	asset	and	as	a	

corresponding	lease	liability	from	date	of	inception	of	the	lease.	Lease	assets	are	amortised	over	the	period	the	entity	is	expected	to	benefit	

from the use of the assets or the term of the lease, whichever is shorter. Finance lease liabilities are reduced by the component of principal 

repaid.	Lease	payments	are	allocated	between	the	principal	component	of	the	liability	and	interest	expense.

Operating	lease	payments	are	charged	to	statement	of	profit	or	loss	and	other	comprehensive	income	on	a	straight-line	basis	over	the	period	

of the lease term. Associated costs such as maintenance and insurance are expensed as incurred.

(o) Goods and services tax

Revenue,	expenses	and	assets	are	recognised	net	of	the	amount	of	goods	and	services	tax	(GST),	except:

(i)  Where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part of the cost of acquisition  

of an asset or as part of an item of expense; or

(ii) For receivables and payables which are recognised inclusive of GST.

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables or payables.

(p) Revenue recognition

Revenue is measured at the fair value of the consideration received or receivable. Amounts disclosed as revenue are net of returns, 

allowances, duties and taxes paid.

Revenue	is	recognised	for	the	major	business	activities	as	follows:

Rendering of services

Service revenue is recognised on an accruals basis as and when the service has been passed onto the customer.

Website	development	revenue	is	recorded	based	on	project	delivery.	All	projects	are	assigned	percentages	of	project	completion	(based	on	

actual work in progress) and all website development revenue applicable to percentage of incomplete work is recorded as unearned revenue.

Website	hosting,	SSL	certificate	and	domain	name	registration	revenue	is	recorded	over	a	one	year	duration.	While	30%	of	search	engine	

optimisation	renewal	revenue	is	recorded	as	earned	in	first	month	of	renewal	contract,	the	remaining	70%	revenue	is	recognised	over	a	one	

year duration. Prepaid revenue calculated in this regard is excluded from revenue and is being treated as unearned revenue in the 

Consolidated Statement of Financial Position.

Adslot	Publisher	revenue	is	accounted	for	in	accordance	with	AASB	118	Revenue	such	that	only	the	portion	of	the	media	campaign	that	is	

retained by Adslot for their services is recorded as revenue. Where underlying campaigns selected by advertisers are served over a period a 

time, the portion that extends beyond the reporting period is not taken up as revenue. Where the funds for these campaigns are prepaid by 

advertisers those amounts are treated as unearned revenue in the Consolidated Statement of Financial Position.

Funds collected from advertisers and due to publisher clients are separated from company funds and are disclosed in the accounts as  

“Cash held on behalf of Publishers” and “Publisher Creditors”.

Interest revenue

Interest	revenue	is	recognised	when	it	is	probable	that	the	economic	benefits	will	flow	to	the	Group	and	the	amount	can	be	measured	

reliably,	taking	into	account	the	effective	yield	on	the	financial	asset.

Government grants

Government grants are recognised at fair value where there is reasonable assurance that the grant will be received and all grant conditions 

will be met. Grants relating to expense items are recognised as income over the periods necessary to match the grant to the costs they are 

compensating. Grants relating to assets are credited to deferred income and are amortised on a straight line basis over the expected lives of 

the assets.

Sale of non-current assets

The net gain from the sale of non-current asset sales is recognised as income at the date control of the asset passes to the buyer, usually 

when the signed contract of sale becomes unconditional.

32

Notes to the Financial Statements

Asia . Australasia . Europe . North America(q) Leasehold improvements

The cost of improvements to leasehold properties is amortised over the unexpired period of the lease or the estimated useful life of the 

improvement to the Group, whichever is the shorter.

(r) Earnings per share

Basic earnings per share

Basic	earnings	per	share	for	continuing	operations	and	total	operations	attributable	to	members	of	the	Company	are	determined	by	dividing	

net	profit	after	income	tax	from	continuing	operations	and	the	net	profit	attributable	to	members	of	the	Company	respectively,	excluding	any	

costs	of	servicing	equity	other	than	ordinary	shares,	by	the	weighted	average	number	of	ordinary	shares	outstanding	during	the	financial	

period. The number of shares used in the calculation at any time during the period is based on the physical number of shares issued.

Diluted earnings per share

Diluted	earnings	per	share	adjusts	the	figures	used	in	the	determination	of	basic	earnings	per	share	to	take	into	account	the	after	income	tax	

effect	of	interest	and	other	financing	costs	associated	with	dilutive	potential	ordinary	shares	and	the	weighted	average	number	of	shares	

assumed to have been issued for no consideration in relation to dilutive potential ordinary shares.

(s) Dividends

Provision	is	made	for	the	amount	of	any	dividend	determined	or	recommended	by	the	directors	on	or	before	the	end	of	the	financial	year	 

but not distributed at balance date.

(t) Impairment of assets

Goodwill	and	intangible	assets	that	have	an	indefinite	useful	life	are	not	subject	to	amortisation	and	are	tested	annually	for	impairment	or	

more frequently if events or changes in circumstances indicate that they might be impaired. Other assets are reviewed for impairment 

whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. An impairment loss is recognised  

for the amount by which the asset’s carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s 

fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are grouped at the lowest levels for which 

there	are	separately	identifiable	cash	inflows	which	are	largely	independent	of	the	cash	inflows	from	other	assets	or	groups	of	assets	

(cash-generating	units).	Non-financial	assets	other	than	goodwill	that	suffered	impairment	are	reviewed	for	possible	reversal	of	the	

impairment at each reporting date.

(u) Segment reporting

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision maker. The chief 

operating	decision	maker	has	been	identified	as	the	Chief	Executive	Officer.

Each of the operating segments is managed separately as each of these service lines requires different technologies, service different clients 

and sells different products. All inter-segment transactions are carried out at arm’s length prices.

The	activities	of	the	Group	have	previously	been	described	within	two	main	segments	being	Adslot	and	Webfirm.	Following	the	acquisition	 

of	the	Facilitate	Digital	business,	the	Group	now	reports	its	segments	based	on	geographical	locations:

•	 APAC	–	Australia,	New	Zealand	and	Asia;

•	 EMEA – Europe, the Middle East and Africa; and

•	 The Americas – North, Central and South America.

Notes to the Financial Statements

33

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

1. Summary of Significant Accounting Policies (continued)

(v) Critical accounting judgements and key sources of estimation uncertainty

Critical judgements in applying the entity’s accounting policies

The	following	are	the	critical	judgements	(apart	from	those	involving	estimations,	which	are	dealt	with	below),	that	management	has	made	in	

the	process	of	applying	the	Group’s	accounting	policies	and	that	have	the	most	significant	effect	on	the	amounts	recognised	in	the	financial	

statements:

Revenue recognition

In	web	development	and	web	hosting	business	operations,	management	assesses	stage	of	completion	of	each	project	and	recognises	

revenue	in	the	period	in	which	development	work	is	undertaken.	In	making	its	judgement,	management	considered	the	standard	duration	 

of such contracts, stage of progress in contracts and commencement date of such contracts. Accordingly, management has deferred 

recognising some web development and web hosting revenue of an estimated value of services to be rendered in the future.

Intellectual Property valuation

The valuation of Intellectual Property acquired during this year has been determined based on a value in use calculation using expected 

revenues and expenses over a two-year period from client contracts with an assumed minimum growth rate in revenues of 20% for a further 

eight years. Future cashflows were discounted at 18.23%, which included a market risk premium of 15%. No terminal value has been 

assumed in the valuation.

Key sources of estimation uncertainty

The following are the key assumptions concerning the future and other key estimation uncertainty at the reporting date, that have a 

significant	risk	of	causing	a	material	adjustment	to	the	carrying	amounts	of	assets	and	liabilities	within	the	next	financial	year.

Impairment of goodwill and intangible assets

Determining whether goodwill and intangible assets are impaired requires an estimation of the value in use of the cash-generating units to 

which goodwill and intangible assets have been allocated. The value in use calculation requires the entity to estimate the future cash flows 

expected to arise from the cash-generating unit and a suitable discount rate in order to calculate the present value. The future cash flows 

included	in	the	assessments	are	predicated	largely	on:

•	

•	

•	

the continued adoption of the Adslot Marketplace product;

the rollout of Symphony to contracted and new users; and

the successful launch of the integrated Adslot and Symphony products.

In the event that these products do not generate revenues as planned an impairment of the related intangible assets may result.

The	carrying	amount	of	goodwill	and	intangible	assets	at	the	reporting	date	was	$33,941,462	(2013:	$5,771,645)	and	there	were	no	

impairment	losses	(2013:	$Nil)	recognised	during	the	current	financial	year.	Refer	to	Note	11	for	further	details.

Capitalisation of internally developed software

Distinguishing	the	research	and	development	phases	of	software	projects	and	determining	whether	the	recognition	requirements	for	the	

capitalisation	of	development	costs	are	met,	requires	judgement.	After	capitalisation,	management	monitors	whether	the	recognition	

requirements continue to be met and whether there are any indicators that capitalised costs may be impaired.

Share based payments

The	calculation	of	the	fair	value	of	options	issued	requires	significant	estimates	to	be	made	in	regards	to	several	variables	such	as	volatility,	

dividend	policy	and	the	probability	of	options	reaching	their	vesting	period.	The	estimations	made	are	subject	to	variability	that	may	alter	the	

overall	fair	value	determined.	The	share	based	payment	expense	for	the	year	was	$560,307	(2013:	$429,785).

Unrecognised deferred tax assets

As disclosed in Note 5, the Group recognises deferred tax assets relating to temporary differences, capital losses or operating losses  

when it is probable that they will be able to be utilised in future reporting periods. Due to the continuing operating losses, the Directors have 

determined it not appropriate to recognise deferred tax assets until a point in time where it is probable that future taxable income is going to 

be	available	to	utilise	the	assets.	The	tax	benefit	of	deferred	tax	assets	not	recognised	is	$7,228,777	(2013:	$5,352,038).

34

Notes to the Financial Statements

Asia . Australasia . Europe . North AmericaResearch and development tax concessions

A	receivable	of	$2,041,942	(2013:	$953,878)	has	been	recognised	in	relation	to	a	research	and	development	tax	concession	for	the	2014	

financial	year.	The	actual	claim	is	yet	to	be	submitted	with	the	Australian	Tax	Office	and	therefore	there	remains	some	uncertainty	in	regards	

to	the	quantum	of	the	concession	to	be	received.	The	financial	statements	reflect	the	Directors’	estimate	of	the	receivable	after	taking	into	

account the likelihood of each component of the claim being received.

(w) New standards and interpretations issued but not effective

Certain new accounting standards and interpretations have been published that are not mandatory for 30 June 2014 reporting periods, and 

have not yet been adopted by the Group. The Group’s and the parent entity’s assessment of the impact of these new standards and 

interpretations is set out below.

The following new or amendments to existing standards have been published and are mandatory for accounting periods beginning on or 

after	1	July	2014	or	later	periods,	but	have	not	been	adopted.	They	are	expected	to	result	in	minimum	or	no	impact	to	the	Group’s	financial	

statements, other than IFRS 15 for which the extent of impact has yet to be determined.

•	 AASB	9	Financial Instruments;

•	 AASB	1031	Materiality	(December	2013)	and	related	AASB	2013-9	Amendments to Australian Accounting Standards – Conceptual 

Framework, Materiality and Financial Instruments;

•	 AASB	2012-3	Amendments	to	Australian	Accounting	Standards	–	Offsetting	Financial	Assets	and	Financial	Liabilities;

•	 AASB	2013-3	Recoverable Amount Disclosures for Non-Financial Assets;

•	 AASB	2014-1	Amendments to Australian Accounting Standards; and

•	

IFRS 15 Revenue from Contracts with Customers.

Notes to the Financial Statements

35

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

2. Segment Information

2014

Business segments

External sales (i)

APAC

EMEA

The Americas

Total

4,551,808

155,785

136,625

4,844,218

Segment result from continuing operations

(7,708,784)

(711,268)

(1,225,821)

(9,645,873)

Depreciation included in segment result (Note 9)

66,256

Amortisation included in segment result (Note 11)

4,950,368

Additions to non-current assets (PP&E)

Impairment of intangibles

Statement of Financial Position

10,758

-

5,600

-

1,281

-

2,797

74,653

-

4,950,368

2,949

-

14,988

-

Segment assets

Segment liabilities

2013

Business segments

External sales (i)

43,803,054

203,673

185,753

44,192,480

(14,937,538)

(234,137)

(157,338)

(15,329,013)

APAC

EMEA

The Americas

Total

3,541,368

5,661

4,171

3,551,200

Segment result from continuing operations

(6,224,916)

(367,417)

(744,089)

(7,336,422)

Depreciation included in segment result (Note 9)

67,950

Amortisation included in segment result (Note 11)

2,640,785

1,275

-

2,598

-

1,393

70,618

-

2,640,785

4,478

-

31,374

-

24,298

-

Additions to non-current assets (PP&E)

Impairment of intangibles

Statement of Financial Position

Segment assets

Segment liabilities

13,802,417

(13,633,780)

64,083

(32,911)

176,500

14,043,000

(49,732)

(13,716,423)

Segment	revenue	reconciles	to	total	revenue	from	continuing	operations	as	follows:

Revenue

Total segment revenue

Head	office	revenue

Interest revenue

Intersegment eliminations

Total revenue from continuing operations

(i)  Refer to Note 3 for a description of product lines from external customers.

2014

$

2013

$

4,844,218

3,551,200

-

-

239,387

526,530

(17,425)

(22,009)

5,066,180

4,055,721

36

Notes to the Financial Statements

Asia . Australasia . Europe . North AmericaA	reconciliation	from	segment	result	to	operating	profit	before	income	tax	is	provided	as	follows:

Segment Result

Total segment result

Interest revenue

Other revenue

Impairment of intangibles

Deferred vendor consideration

Share option expenses

Loss	on	foreign	exchange

Income	tax	benefit/(expense)

Profit/(Loss)	on	sale	of	fixed	assets

Loss	on	write	off	of	asset

2014  
$

2013  
$

(9,645,873)

(7,336,422)

239,387

627,482

-

-

526,530

673,756

-

95,515

(560,307)

(429,785)

(42,090)

(20,862)

29,935

32

(106,329)

(774)

691

-

Other	head	office	income/(expenses)	not	allocated	in	segment	result

(637,799)

30,404

Loss before income tax from continuing operations

(10,095,562)

(6,460,947)

Reportable	segment	assets	are	reconciled	to	total	assets	as	follows:

Segment Result

Total segment assets

Head	office	assets

Intersegment eliminations

2014  
$

2013  
$

44,192,480

14,043,000

48,310,079

22,826,015

(51,485,090)

(19,825,797)

Total assets as per the statement of financial position

41,017,469

17,043,218

Reportable	segment	liabilities	are	reconciled	to	total	liabilities	as	follows:

Segment Result

Total segment liabilities

Head	office	liabilities

Intersegment eliminations

2014  
$

2013  
$

(15,329,013)

(13,716,423)

(865,766)

(869,926)

12,370,526

12,863,383

Total liabilities as per the statement of financial position

(3,824,253)

(1,722,966)

Notes to the Financial Statements

37

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

2. Segment Information (continued)

The	Group’s	revenues	from	external	customers	and	its	non-current	assets	(other	than	financial	instruments)	are	divided	into	the	following	

geographical	areas:

2014  
$

2013  
$

Revenue

Non-Current Assets

Revenue

Non-Current Assets

Australia (Domicile)

4,001,542

34,069,371

3,541,368

5,895,309

New	Zealand

United	Kingdom

USA

Other countries

Total

398,713

51,241

136,625

256,097

510

2,840

3,376

5,120

-

5,661

4,171

-

-

3,330

3,085

-

4,844,218

34,081,217

3,551,200

5,901,724

Revenues	from	external	customers	in	the	Group’s	domicile,	Australia,	as	well	as	its	major	markets,	New	Zealand,	the	United	Kingdom	and	the	

USA,	have	been	identified	on	the	basis	of	the	customer’s	geographical	location.	Non-current	assets	are	allocated	based	on	their	physical	

location.

Notes to and forming part of the segment information

Business segments

The	activities	of	the	Group	have	previously	been	described	within	two	main	segments	being	Adslot	and	Webfirm.	Following	the	acquisition	of	

the	Facilitate	Digital	business,	the	Group	now	reports	its	segments	based	on	geographical	locations:

•	 APAC	–	Australia,	New	Zealand	and	Asia;

•	 EMEA – Europe, the Middle East and Africa; and

•	 The Americas – North, Central and South America.

The Group has restated the comparative segment information based on the new segment allocations.

Accounting policies

The accounting policies of the reportable segments are the same as the Group’s accounting policies described in Note 1.

Segment revenues, expenses, assets and liabilities are those that are directly attributable to a segment and the relevant portion that can be 

allocated	to	the	segment	on	a	reasonable	basis.	Segment	profit	represents	the	profit	earned	by	each	segment	without	investment	revenue,	

finance	costs	and	income	tax	expense.	This	is	the	measure	reported	to	the	chief	operating	decision	maker	for	the	purposes	of	resource	
allocation and assessment of segment performance.

Segment assets include all assets used by a segment and consist primarily of operating cash, receivables, capitalised R&D and other 

intangible assets, net of related provisions but do not include non-current inter-entity assets and liabilities which are considered quasi-equity 

in substance.

Segment	liabilities	consist	primarily	of	trade	and	other	creditors,	employee	benefits	and	sundry	provisions	and	accruals.	Segment	assets	and	

liabilities do not include income taxes.

Inter-segment transfers

Segment	revenue	reported	above	represents	revenue	generated	from	external	customers.	Inter	segment	revenue	transfers	of	$17,425	(2013:	

$22,009), and corresponding expenses have been eliminated on consolidation.

Major customers

The Group provides services to and derives revenue from a number of customers across all the divisions. During the year, the Group did not 

derive revenue that was greater than 10% of consolidated revenue from continuing operations from one customer.

38

Notes to the Financial Statements

Asia . Australasia . Europe . North America3. Revenue and Other Income

Revenue

Revenue from Trading Technology

Revenue from Services 

Revenue from Adserving 

Total revenue for services rendered 

Interest income

Total revenue

Other income

Grant income

Total revenue and other income

2014 
$

2013 
$

1,568,673

905,517

2,449,584

2,623,674

808,536

-

4,826,793

3,529,191

239,387

526,530

5,066,180

4,055,721

627,482

627,482

673,756

673,756

5,693,662

4,729,477

Revenue	derived	from	the	three	product	lines	are	described	as	follows:

Trading Technology

Advertising sales automation services that reduce selling costs and increase advertising revenue for publishers, and streamline the trading 

process for media buyers.

Services

Online marketing services including search engine optimisation, paid search marketing, social marketing, website hosting, non-bespoke 

website builds and website amendments.

AdServing

Workflow automation technology and campaign execution toolsets that serve, track and optimise online display ad content, rich media such 

as online video, and search marketing.

Notes to the Financial Statements

39

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

4. Expenses

Loss before income tax includes the following specific expenses:

Depreciation and amortisation

Amortisation	–	Leasehold	improvements

Amortisation – Software development costs

Depreciation – Plant & equipment

Total depreciation and amortisation

Finance costs

2014 
$

2013 
$

14,175

7,277

4,950,368

2,640,785

60,478

63,341

5,025,021

2,711,403

Interest paid/payable to unrelated entities

3,451

-

Other charges against assets

Impairment of trade receivables

Rental expense – operating leases

Defined	contribution	superannuation	expense

Loss	on	write	off	of	available	for	sale	asset

(Profit)/Loss	on	sale	of	PP&E	&	internally	developed	software

Deferred vendor consideration

Foreign currency loss

3,145

595,430

420,676

106,329

(32)

-

42,090

12,670

320,100

410,294

-

(691)

(95,515)

20,862

40

Notes to the Financial Statements

Asia . Australasia . Europe . North America5. Income Tax Expense

(a) Numerical reconciliation of income tax expense to prima facie tax benefit

Loss	before	income	tax

(10,125,497)

(6,460,173)

Prima	facie	tax	benefit	on	loss	before	income	tax	at	30%	(2013:	30%)

(3,037,649)

(1,938,052)

2014  
$

2013  
$

Tax	effect	of:

Other non-allowable items

Share options expensed during year

Research & development tax concession

Income	tax	benefit	attributable	to	entity

6,854

168,092

995,706

4,185

128,936

635,918

(1,866,997)

(1,169,013)

Deferred tax income relating to utilisation of unused tax losses

(39,677)

-

Deferred tax assets relating to tax losses not recognised 

Income	tax	(benefit)/expense	attributable	to	entity	

1,876,739

1,169,787

(29,935)

774

(b) Movement in deferred tax balances

Balance at 30 June 2014

Balance at  
1 July 2013
$

Recognised  
in Profit  
& Loss
$

Acquired  
in Business 
combination
$

Deferred tax 
assets
$

Deferred tax 
liabilities
$

Net
$

Trade and other receivables

Property, plant and equipment

Intangible assets

Unused	tax	losses

Net tax (assets)/liabilities

-

-

-

-

(c) Deferred tax assets not brought to account

(125,957)

(125,957)

199

199

165,435

165,435

(125,957)

199

165,435

(39,677)

-

(39,677)

(39,677)

-

(39,677)

39,677

-

(39,677)

39,677

Deferred	tax	assets	not	brought	to	account,	the	benefits	of	which	will	only	be	realised	if	the	conditions	for	deductibility	set	out	on	Note	1(k)	

occur.

Temporary differences

Tax	Losses:

Operating losses

Capital losses

Potential	tax	benefit	(30%)

2014 
$

2013 
$

(3,217,981)

(4,605,182)

27,182,025

22,313,431

131,879

131,879

24,095,923

17,840,128

7,228,777

5,352,038

The company and its wholly-owned Australian resident entities have formed a tax-consolidated group and are therefore taxed as a single 

entity.	The	head	entity	within	the	tax-consolidated	group	is	Adslot	Ltd.

Notes to the Financial Statements

41

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

6. Dividends

The Company did not declare any dividends in the current year or prior year. There are no franking credits available to shareholders of the 

Company.

7. Cash and Cash Equivalents

Cash at bank and on hand

Publisher account

8. Trade and Other Receivables

Current:

Trade debtors

Less:	Allowance	for	impairment

Other receivables

Prepayments

The	average	age	of	the	Company’s	trade	receivables	is	61	days	(2013:	35	days).

(a) Ageing of past due but not impaired

0–30 days

31–60 days

61–90 days

Over 91 days

(b) Movement in the provision for impairment

Balance	at	beginning	of	the	year

Impairment recognised during the year

Impairment recognised during the year from business combinations

Amounts written off as uncollectible

Amounts recovered during the year

Balance	at	the	end	of	the	year

2014 
$

2013 
$

3,140,845

9,123,060

213,206

8,977

3,354,051

9,132,037

2014 
$

2013 
$

1,725,119

(413,987)

1,311,132

605,003

(20,480)

584,523

2,060,296

1,082,879

210,773

129,391

3,582,201

1,796,793

2014  
$

85,161

43,775

63,117

65,450

2013  
$

67,817

1,206

72

-

257,503

69,095

20,480

15,108

408,309

470,684

13,937

-

(22,122)

(458,473)

(7,788)

413,987

(5,668)

20,480

In	determining	the	recoverability	of	a	trade	receivable,	the	Company	considers	any	recent	history	of	payments	and	the	status	of	the	projects	to	

which the debt relates. No payment terms have been renegotiated. The concentration of credit risk is limited due to the customer base being 

large and unrelated. Accordingly, the directors believe that there is no further provision required in excess of the allowance for impairment.

Included in the amounts written off as uncollectible in 2013 is an amount of $445,703 which relates to a legacy business for which an 

allowance for impairment was made in 2009.

Fair value of receivables

Fair value of receivables at year end is measured to be the same as receivables net of the allowance for impairment.  

42

Notes to the Financial Statements

Asia . Australasia . Europe . North America 
9. Non-Current Assets – Property, Plant and Equipment

Leasehold	improvements	–	at	cost

Less:	Accumulated	amortisation

Plant and equipment – at cost

Less:	Accumulated	depreciation

Computer equipment – at cost

Less:	Accumulated	depreciation

Total carrying amount of property, plant and equipment

2014  
$

2013  
$

91,320

36,385

(58,680)

(14,871)

32,640

21,514

182,107

159,090

(143,615)

(100,144)

38,492

432,398

58,946

215,159

(403,452)

(165,540)

28,946

49,619

100,078

130,079

Reconciliations	of	the	carrying	amounts	of	each	class	of	property,	plant	and	equipment	at	the	beginning	and	end	of	the	current	financial	year	

are	set	out	below:

2014

Leasehold 
Improvements  
$

Plant and 
Equipment  
$

Computer 
Equipment  
$

Total  
$

Carrying amount at 1 July 2013

21,514

58,946

49,619

130,079

Additions 

Additions through business combinations (Note 19)

Disposals/write offs

-

25,301

-

-

-

-

14,988

12,002

14,988

37,303

(8,578)

(8,578)

Depreciation/amortisation expense

(14,175)

(20,454)

(40,024)

(74,653)

Net foreign exchange differences

-

-

939

939

Carrying amount at 30 June 2014

32,640

38,492

28,946

100,078

2013

Leasehold 
Improvements  
$

Plant and 
Equipment  
$

Computer 
Equipment  
$

Total  
$

Carrying amount at 1 July 2012

28,791

80,482

58,465

167,738

Additions 

Disposals/write offs

-

-

-

-

53,613

53,613

(20,654)

(20,654)

Depreciation/amortisation expense

(7,277)

(21,536)

(41,805)

(70,618)

Carrying amount at 30 June 2013

21,514

58,946

49,619

130,079

Notes to the Financial Statements

43

Asia . Australasia . Europe . North America 
 
Notes to the Financial Statements (continued)

10. Available for sale investment carried at fair value

Investment – at fair value 

During	the	year	the	investment	in	Brandscreen	Pte	Ltd	(Brandscreen)	(an	unlisted	foreign	entity)	was	written	off.

11. Non-Current Assets – Intangible Assets

2014  
$

-

2013  
$

212,664

Internally 
Developed 
Software 
$

Domain Name 
$

Intellectual 
Property 
$

Goodwill 
$

Total 
$

Year ended 30 June 2014

Opening net book amount

548,834

38,267

5,184,544

Acquisitions

Acquisitions through business combinations  
(Note 19)

Amortisation 

Impairment of assets

1,311,519

-

(343,616)

-

-

-

-

-

-

-

-

5,771,645

1,311,519

16,646,727

15,161,939

31,808,666

(4,606,752)

-

-

-

(4,950,368)

-

Carrying amount at 30 June 2014

1,516,737

38,267

17,224,519

15,161,939

33,941,462

At 30 June 2014

Cost

2,101,880

38,267

29,316,305

20,543,591

52,000,043

Accumulated amortisation and impairment

(585,143)

-

(12,091,786)

(5,381,652)

(18,058,581)

Carrying amount at 30 June 2014

1,516,737

38,267

17,224,519

15,161,939

33,941,462

Internally Developed Software

Internally	developed	software	represents	a	number	of	software	platforms	developed	within	the	Adslot	and	Webfirm	divisions.

During	the	year	a	net	$844,201	(2013:	$542,467)	of	innovation	research	&	development	wage	costs	arising	from	the	development	of	the	
Adslot	Enterprise	and	Publisher	platforms	were	capitalised.	Associated	R&D	Grant	claims	of	$690,710	(2013:	$443,837)	arising	from	the	

capitalised	costs	offset	the	gross	amount	of	expenditure.	Research	and	development	costs	of	$860,850	(2013:	$1,133,425)	were	recognised	

in	profit	or	loss.

During	the	year	a	net	$467,318	(2013:	nil)	of	innovation	research	&	development	wage	costs	arising	from	the	development	of	the	Symphony	

platform	was	capitalised.	Associated	R&D	Grant	claims	of	$457,656	(2013:	nil)	arising	from	the	capitalised	costs	offset	the	gross	amount	of	

expenditure.

The	directors	have	assessed	the	accounting	useful	life	of	these	internally	developed	software	systems,	for	accounting	purposes,	to	be	five	

years.	This	assessment	has	given	regard	to	the	expected	financial	benefits	of	the	technology.

Domain names

Domain	names	opening	carrying	value	of	$38,267	(2013:	$38,267)	relates	to	the	various	domain	names	held	by	Webfirm	and	Adslot.	The	

Directors	have	assessed	that	this	intellectual	property	has	an	indefinite	useful	life	on	the	basis	that	the	Directors	do	not	believe	that	there	is	 

a foreseeable limit on the period over which this asset is expected to generate cash inflows for the entity.

44

Notes to the Financial Statements

Asia . Australasia . Europe . North AmericaIntellectual property

Adslot	Technologies	Pty	Ltd	(“Adslot”)	holds	valuable	copyright	and	patent	licences	(“Licences”)	in	respect	of	Combinatorial	Auction	Platform	

Technology	(“CAP”	or	“Core	IP”)	owned	by	Enterprise	Point	Pty	Ltd	and	its	controlled	entities	(“Enterprise”).	$5,932,006	(2013:	$5,932,006)	of	

the	opening	balance	relates	to	this	“CAP”	technology.	Accumulated	amortisation	of	this	asset	as	at	30	June	2014	was	$5,190,504	(2013:	

$4,004,103). This asset has a remaining useful life for accounting purposes of one year.

Adimise	Pty	Ltd	(“Adimise”)	holding	online	ad-serving	technology	had	$271,055	(2013:	$271,055)	of	Ad-serving	IP	in	the	opening	balance	and	

attached	to	the	Adslot	CGU.	Accumulated	amortisation	of	this	asset	as	at	30	June	2014	was	$216,845	(2013:	$162,634).	This	asset	has	a	

remaining useful life for accounting purposes of one year.

QDC	IP	Technology	(“QDC”)	holding	creative	ad	building	and	video	advertising	technology	had	licences	to	the	Core	IP	valued	at	$6,466,517	

(2013:	$6,466,517)	in	theopening	balance	and	attached	to	the	Adslot	CGU.	Accumulated	amortisation	of	this	asset	as	at	30	June	2014	was	

$4,611,601	(2013:	$3,318,297).	This	asset	has	a	remaining	useful	life	for	accounting	purposes	of	one	year.

The	Symphony	platform	technology	was	acquired	as	part	of	the	Facilitate	Digital	Holdings	Limited	acquisition	(Note	19).	The	fair	value	

attributable to the Symphony technology platform intellectual property was $16,191,496. Accumulated amortisation of this asset at  

30 June 2014 was $2,013,126. This asset has a remaining useful life for accounting purposes of four and a half years.

The	Facilitate	for	Agencies	(“FFA”)	platform	technology	was	acquired	as	part	of	the	Facilitate	Digital	Holdings	Limited	acquisition	(Note	19).	

The fair value attributable to the FFA technology platform intellectual property was $455,231. Accumulated amortisation of this asset at  

30 June 2014 was $59,710. This asset has a remaining useful life for accounting purposes of three and a half years.

With the exception of FFA, the directors have assessed the accounting useful life of all of the above technologies for accounting purposes  

to	be	five	years.	This	assessment	has	given	regard	to	the	expected	financial	benefits	of	the	technologies	to	be	potentially	well	beyond	a	five	

year period, together with the risk that competitors could replicate these technologies and in light of the Company’s ongoing commitment  
to research and development of the Core IP. FFA has an accounting useful life of four years.

Goodwill

The	Goodwill	balances	related	to	the	acquisitions	of	Webfirm	and	Full	Circle	Online	which	have	been	fully	amortised	or	impaired	in	prior	

periods.

The Goodwill balance relating to the acquisition of Facilitate has an attributed fair value of $15,161,939 and has not been amortised or 

impaired. The directors have considered the time period between the acquisition date and year-end and the movements in the share price 

during this time in determining that the goodwill balance is not impaired and the fair value at the date of acquisition is still relevant.

Prior Year comparison

Year ended 30 June 2013

Internally 
developed 
Software  
$

Domain  
Name  
$

Intellectual 
Property  
$

Goodwill  
$

Total  
$

Opening net book amount

113,236

38,267

7,718,460

Acquisitions

Amortisation 

Impairment of assets

542,467

(106,869)

-

-

-

-

-

(2,533,916)

-

Carrying amount at 30 June 2013

548,834

38,267

5,184,544

-

-

-

-

-

7,869,963

542,467

(2,640,785)

-

5,771,645

At 30 June 2013

Cost

790,361

288,267

12,669,578

5,381,652

23,027,186

Accumulated amortisation and impairment

(241,527)

(250,000)

(7,485,034)

(5,381,652)

(17,255,541)

Carrying amount at 30 June 2013

548,834

38,267

5,184,544

-

5,771,645

Notes to the Financial Statements

45

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

12. Trade and Other Payables

Trade creditors

Publisher creditors (i)

Other creditors

(I)  Refer to Note 1(p) for further information on publisher creditors.

13. Other Liabilities

Current:

Unearned	revenue	(i)

2014 
$

311,703

213,206

1,897,179

2,422,088

2014 
$

667,707

667,707

2013 
$

113,854

8,977

690,273

813,104

2013 
$

651,185

651,185

(i)	 Unearned	revenue	relates	to	website	development	and	hosting	invoices	that	are	rendered	based	on	full	contract	terms	at	the	contracts’	

inception, however performed over stages which straddle the reporting date, and advertising campaigns that have been purchased but 

whose delivery will occur after the reporting date.

14. Provisions

Current:

Employee	benefits

Non	current:

Employee	benefits

15. Contributed equity

2014 
$

2013 
$

462,287

212,059

232,494

46,618

2014  
Number

2013  
Number

2014  
$

2013  
$

Ordinary Shares – Fully Paid 

969,952,370

692,432,056

108,515,858

76,871,148

Ordinary shares participate in dividends and the proceeds on winding up of the parent entity in proportion to the numbers of shares.

At the shareholders meeting each ordinary share is entitled to one vote when a poll is called, otherwise each shareholders has one vote on a 

show of hands.

46

Notes to the Financial Statements

Asia . Australasia . Europe . North America 
Movements in Paid-Up Capital

Date

Details

Number  
of shares  
Number

Issue 
price  
$

Capital  
raising costs  
$

Value  
$

30-Jun-12

Balance (including Treasury shares)

689,736,476

933,903

76,807,288

14-Sep-12

Issue of shares – employee ESOP

6,229,054

0.046

10-Oct-12

Issue of shares – employee ESOP

3,000,000

0.059

27-Nov-12

Issue	of	shares	–	Balance	QDC	deferred	vendor	
consideration

4,775,757

0.040

-

-

-

286,537

177,000

191,030

30-Jun-13

Less:	Treasury	shares1

703,741,287

(11,309,231)

933,903

77,461,855

-

(590,707)

30-Jun-13

Balance

692,432,056

933,903

76,871,148

24-09-13

Issue of shares – employee ESOP

3,828,691

0.059

23-12-13

Scheme consideration – Facilitate Digital acquisition

273,730,778

23-12-13

Issue of shares – employee ESOP

6,250,000

0.115

0.115

16-06-14

Issue of shares – employee ESOP

1,000,000

0.105

30-Jun-14

Less:	Treasury	shares

30-Jun14

Balance

Treasury Shares

988,550,756

(18,598,386)

969,952,370

-

-

-

-

225,893

31,479,039

718,750

105,000

933,903

109,990,537

-

(1,474,679)

933,903

108,515,858

Treasury	shares	are	shares	in	Adslot	Ltd	that	are	held	by	the	Adslot	Employee	Share	Trust,	which	administers	the	Adslot	Share	Ownership	

Plan (ESOP). This Trust has been consolidated in accordance with Note 1(c). Shares held by the Trust on behalf of eligible employees are 

shown	as	treasury	shares	in	the	financial	statements.	Shares	issued	under	this	scheme	will,	subject	to	the	provision	of	the	Trust	deed,	rank	

equally in all respects and will have the same rights and entitlements as ordinary shares under the Constitution of the Company.

Treasury	Shares	movements	during	the	financial	year	are	summarised	below:

Issue Type

Employee ESOP

Employee ESOP

Employee ESOP

Employee ESOP

Employee ESOP

Employee ESOP

Employee ESOP

Employee ESOP

Issue or 
Acquisition  
Date

09/12/12

05/01/12

05/01/12

14/09/12

10/10/12

24/09/14

23/12/14

16/06/14

Issue  
Price 
$

0.053

0.064

0.060

0.046

0.059

0.059

0.115

0.105

Balance at 
beginning  
of the year 
(Number)

413,511

833,333

833,333

6,229,054

3,000,000

Issued  
during  
the year 
(Number)

-

-

-

-

-

-

-

-

3,828,691

6,250,000

1,000,000

Transfers  
during  
the year 
(Number)

(413,511)

(833,333)

(833,333)

Balance  
at end  
of the year 
(Number)

-

-

-

(209,359)

6,019,695

(1,500,000)

1,500,000

-

-

-

3,828,691

6,250,000

1,000,000

11,309,231

11,078,691

(3,789,536)

18,598,386

Notes to the Financial Statements

47

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

15. Contributed equity (continued)

Options	movements	during	the	financial	year	are	summarised	below:

Issue Type

Expiry Date

Exercise  
Price 
$

Balance at 
beginning  
of the year 
(Number)

Issued  
during  
the year 
(Number)

Expired  
during  
the year  
(Number)

Exercised  
during  
the year 
(Number)

Balance  
at end of  
the year 
(Number)

Ordinary options

08/07/14

0.151

2,000,000

Ordinary options

30/09/14

0.116

3,000,000

Ordinary options

30/09/14

0.190

300,000

5,300,000

-

-

-

-

-

-

-

-

-

2,000,000

(1,000,000)

2,000,000

-

300,000

(1,000,000)

4,300,000

Rights	over	shares	movements	during	the	financial	year	are	summarised	below:

Issue Type

Rights over shares

Rights over shares

Rights over shares

Rights over shares

Rights over shares

Required  
VWAP  
Price  
$

0.100

0.200

0.300

0.400

0.500

Balance at 
beginning  
of the year 
(Number)

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

20,000,000

Granted  
during  
the year  
(Number)

Expired  
during  
the year  
(Number)

Vested  
during  
the year  
(Number)

Balance  
at end of  
the year  
(Number)

-

-

-

-

-

-

-

-

-

-

-

-

(3,000,000)

-

-

-

-

-

3,000,000

4,000,000

5,000,000

5,000,000

(3,000,000)

17,000,000

48

Notes to the Financial Statements

Asia . Australasia . Europe . North America16. Reserves

Reserves

Share–based payments reserve

Available for sale investment reserve

Foreign currency translation reserve

Share–based payments reserve

Opening balance

Reclassification	of	lapsed	options

Reclassification	vested	ESOP

Share based payment expense

Closing balance

Available for sale investment reserve

Opening balance

Decrease in available for sale investment reserve

Closing balance

Foreign currency translation reserve

Opening balance

Movement on currency translation

Transfer to retained earnings

Closing balance

2014  
$

2013  
$

1,177,083

-

65,292

902,927

106,335

29,777

1,242,375

1,039,039

902,927

1,839,510

(120,480)

(1,360,522)

(165,671)

560,307

1,177,083

(5,846)

429,785

902,927

106,335

106,335

(106,335)

-

-

106,335

29,777

35,515

-

-

29,777

-

65,292

29,777

The	Share-based	payments	reserve	is	used	to	record	the	value	of	options	accounted	for	in	accordance	with	AASB2:	Share	Based	Payments.

The	available-for	sale	investment	reserve	is	used	to	record	net	gain/loss	arising	on	revaluation	of	available-for	sale	financial	assets	in	

accordance	with	AASB	139:	Financial	Instruments:	Recognition	and	Measurement.

The foreign currency translation reserve is used to record the value of aggregate movements in the translation of foreign currency in 

accordance	with	AASB	121:	The	Effects	of	Changes	in	Foreign	Exchange	Rates

Notes to the Financial Statements

49

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

17. Earnings Per Share

(a)  Basic earnings per share

Loss	attributable	to	the	ordinary	equity	holders	of	the	Company

(1.20)

(0.94)

(b)  Diluted earnings per share

Loss	attributable	to	the	ordinary	equity	holders	of	the	Company

(1.20)

(0.94)

2014  
Cents

2013  
Cents

(c)  Reconciliation of earnings used on calculating earnings per share (i)

Loss	from	continuing	operations	attributable	to	the	members	of	the	Company	 
used on calculating basic and diluted earnings per share

2014 
$

2013 
$

(10,095,562)

(6,460,947)

2014  
Number

2013  
Number

(d)  Weighted average number of shares used as the denominator

  Weighted average number of shares on issue used in the calculation of basic EPS 

844,352,084

690,411,814

(e)  Weighted average number of shares used as the denominator

Weighted average number of shares on issue used in the calculation of diluted EPS

844,352,804

690,411,814

(i)  During 2014 and 2013 there were no discontinued operations or values attributable to minority interests.

Weighted average number of options that could potentially dilute basic earnings per  
share in the future, but are not included in the calculation of diluted EPS because they  
are anti-dilutive for the period presented.

18. Discontinued Operations

There were no discontinued operations during the year ended 30 June 2014.

2014  
Number

2013  
Number

32,490,393

57,537,132

50

Notes to the Financial Statements

Asia . Australasia . Europe . North America	
	
	
 
 
 
 
 
 
19. Business Combinations

2014 – Facilitate Digital Holdings Limited and controlled entities

On	23	December	2013,	Adslot	Ltd	acquired	100%	of	the	equity	of	Facilitate	Digital	Holdings	Limited	(Facilitate)	via	a	court	approved	Scheme	

of Arrangement. Facilitate is a global provider of digital workflow and trading technology for media agencies. The acquisition will combine 

Adslot’s	expertise	in	media	technology	for	publishers	with	Facilitate’s	platform	for	media	buyers.	The	benefits	expected	to	arise	from	this	

integration are reflected in the goodwill balance as detailed below.

The	purchase	consideration	was	1.216	Adslot	shares	for	each	Facilitate	share	and	is	valued	as	follows:

Equity 273,730,778 fully paid ordinary shares @ 11.5 cents per share (i)

Total consideration paid

$

31,479,039

31,479,039

(i)	 Being	the	closing	price	of	Adslot	shares	on	20	December	2013.	This	was	the	last	trading	day	prior	to	the	Scheme	Implementation.

Details	of	assets	and	liabilities	acquired	are	as	follows:

Purchase consideration

Fair	value	of	net	identifiable	assets	acquired:

Cash and cash equivalents

Trade and other receivables

Property, plant and equipment

Trade and other payables

Employee	benefits

Deferred tax liabilities

Acquiree’s  
Carrying Amount 
$

Fair Value 
$

$

31,479,039

503,593

503,593

2,205,040

2,205,040

37,303

37,303

(2,554,514)

(2,554,514)

(481,372)

(481,372)

-

(39,677)

Intellectual property – platform technology

4,739,577

16,646,727

Goodwill on business acquisition

Net identifiable assets acquired

-

15,161,939

4,449,627

31,479,039

31,479,039

The valuation of Intellectual Property acquired during this year has been determined based on a value in use calculation using expected 

revenues and expenses over a two-year period from client contracts with an assumed minimum growth rate in revenues of 20% for a further 

eight years. Future cashflows were discounted at 18.23%, which included a market risk premium of 15%. No terminal value has been 

assumed in the valuation.

The	Symphony	technology	platform	intellectual	property	will	be	amortised	over	five	years	and	the	Facilitate	for	Agencies	(“FFA”)	technology	

platform	intellectual	property	will	be	amortised	over	four	years,	in	accordance	with	AASB	138	Intangible	Assets.

At	31	December	2013,	the	fair	values	of	the	identifiable	intangible	assets	were	determined	provisionally,	which	was	reflected	in	the	Appendix	 

4D	issued	at	half	year.	Based	on	further	analysis,	the	Group	has	restated	the	acquired	intangibles	giving	rise	to	a	decrease	of	$166,984	to	

Goodwill on business acquisition. The main contributors to this decrease in Goodwill is a combination of the re-measurement of the fair 

value of Trade Receivables and other receivables, and the revaluation of the Symphony and FFA platforms.

The	acquisition	costs	related	to	this	acquisition	were	$647,689	which	has	been	included	in	Consulting,	Legal,	Listing	and	Registrar	fees	in	 

the	Statement	of	Profit	or	Loss	and	Other	Comprehensive	Income.

The acquired business contributed $1,448,196 in revenue and a net loss of $2,717,563 to the Group for the period from 23 December 2013  

to 30 June 2014. Had the acquisition occurred on 1 July 2013, the Group’s revenue would have been $6,622,783 and loss would have been 

$12,670,587. The additional pre acquisition net loss that would have been contributed by Facilitate has been calculated using Facilitate’s 

accounting policies and includes one-off acquisition related costs of $667,007.

Notes to the Financial Statements

51

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

19. Business Combinations (continued)

Statement of Cash Flows

For the purposes of the Statement of Cash Flows, the acquisition resulted in net cash acquired of $503,593.

2013

There were no business combinations during the year ended 30 June 2013.

20. Contingencies

No contingent assets or liabilities are noted.

21. Commitments

Operating lease commitments

Total operating lease expenditure contracted for at balance date but not capitalised in the 
financial	statements	payable:

Within 1 year

Between	1	and	5	years

2014 
$

2013 
$

640,432

296,282

788,260

6,538

1,428,692

302,820

The lease commitments detailed above relate to rental premises and lease rental of printer/copier.

Capital commitments

The Group and the Company have not entered any capital expenditure contracts at reporting date that are not recognised as liabilities on the 

Statement of Financial Position.

22. Remuneration of auditors

During	the	year	the	following	fees	were	paid/payable	to	the	auditor	of	the	Company:

Audit services

Audit	and	review	of	financial	reports

115,500

93,000

During the year the following fees were paid/payable to a related entity of auditor of the 
company:

2014 
$

2013 
$

Other services

Indirect tax services 

-

7,700

115,500

100,700

52

Notes to the Financial Statements

Asia . Australasia . Europe . North America 
23. Key Management Personnel Disclosures

Directors

The	following	persons	were	directors	of	the	Company	during	the	financial	year:

Mr	Andrew	Barlow	(Non-Executive	Chairman)

Mr Adrian Giles (Non-Executive Director)

Mr	Ian	Lowe	(Executive	Director	&	CEO)

Mr Chris Morris (Non-Executive Director)

(to 21 February 2014)

Ms Tiffany Fuller (Non-Executive Director)

(to 14 June 2014)

Mr	Ben	Dixon	(Executive	Director)

(from 23 December 2013)

Mr Geoff Dixon (Non-Executive Director)

(from 23 December 2013)

Mr	Quentin	George	(Non-Executive	Director)

(from 16 June 2014)

Other key management personnel

The following persons also had authority and responsibility for planning, directing and controlling the activities of the Group, directly or 

indirectly,	during	the	financial	year:

Name

Position

Mr	Brendan	Maher

Chief	Financial	Officer	and	Company	Secretary	

Mr Tom Peacock

Group Commercial Director

Key management personnel compensation

Short-term	employee	benefits

Post-employment	benefits

Other	long-term	employee	benefits

Termination	benefits

Share based payments

Total compensation (a)

2014 
$

2013 
$

1,103,295

848,638

60,048

3,444

-

31,464

-

-

332,633

231,546

1,499,420

1,111,648

(a)	 There	were	10	key	management	personnel	throughout	2014,	some	of	whom	have	a	part	year	of	service	(2013:	6).

Business Acquisitions:

No related party transactions during the year ended 30 June 2014.

Transactions with Directors and their personally related entities:

During	the	year	receipts	of	$61,594	(2013:	$80,460)	were	received	from	an	entity	related	to	a	Director	for	website	hosting	and	search	

marketing services on normal terms and conditions.

During	the	year	receipts	of	$1,050	(2013:	nil)	were	received	from	an	entity	related	to	a	Director	for	a	website	development	project	on	normal	

terms and conditions.

During	the	year	receipts	of	$4,750	(2013:	nil)	were	received	from	an	entity	related	to	two	Directors	for	a	website	design	and	development	

project	on	normal	terms	and	conditions.

Notes to the Financial Statements

53

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

24. Share Based Payments

Employee Option Plan

Between	2009	and	October	2010	the	Company	operated	an	options	based	scheme	for	executives	and	senior	employees	of	the	Group.	Each	

share	option	converted	into	one	ordinary	share	of	Adslot	Ltd	on	exercise.	No	amounts	are	paid	or	payable	by	the	recipient	on	receipt	of	the	

option.	The	options	carry	no	voting	rights.	Options	may	be	exercised	at	any	time	from	the	date	of	vesting	to	the	date	of	their	expiry,	subject	

to the individual remaining an employee of the Company. The plan rules allow departed employees to retain their options for a period of time 

based on the length of their service with the Company and the nature of their separation from the Company. The board considered these 

conditions	appropriate	to	ensure	the	objective	of	maintaining	key	staff	within	the	Company.	The	issue	of	share	options	are	not	subject	to	

performance conditions.

The total value of these options vested was assessed at $6,397. The remaining value of options to be expensed in future years amounts is 

Nil.	There	were	no	options	granted	during	the	years	ended	30	June	2014	and	30	June	2013.	Options	for	the	reporting	period	were:

2014 

Exercise  
Price  
$

Balance  
at start  
of the year 
(Number)

Granted  
during  
the year 
(Number) 

Exercised 
during  
the year 
(Number)

Lapsed  
during  
the year 
(Number)

Forfeited 
during  
the year 
(Number)

Balance  
at end  
of the year 
(Number)

Vested and 
exercisable  
at the end  
of the year 
(Number)

Grant Date

Expiry Date

28/07/10

08/07/14

0.151

2,000,000

14/10/10

30/09/14

0.116

3,000,000

14/10/10

30/09/14

0.190

300,000

Total

5,300,000

Weighted average exercise price

$0.133

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2,000,000

2,000,000

(1,000,000)

2,000,000

2,000,000

-

300,000

200,000

(1,000,000)

4,300,000

4,200,000

$0.116

$0.137

$0.137

Weighted average remaining contractual life at 30 June 2014 (days)

53

Options	analysis	for	the	prior	period	were:

2013 

Exercise  
Price  
$

Balance  
at start  
of the year 
(Number)

Granted  
during  
the year 
(Number)

Exercised 
during  
the year 
(Number)

Lapsed  
during  
the year 
(Number)

Forfeited 
during  
the year 
(Number)

Balance  
at end  
of the year 
(Number)

Vested and 
exercisable  
at the end  
of the year 
(Number)

Grant Date

Expiry Date

21/10/09

22/10/12

0.090

1,000,000

16/02/10

31/01/13

0.053

51,700,000

16/02/10

31/01/13

0.056

7,258,824

28/07/10

08/07/14

0.151

2,000,000

14/10/10

30/09/14

0.116

3,000,000

14/10/10

30/09/14

0.190

300,000

Total

65,258,824

Weighted average exercise price

$0.060

-

-

-

-

-

-

-

-

-

(1,000,000)

-

- (43,200,000)

(8,500,000)

(6,958,824)

(300,000)

-

-

-

-

-

-

-

-

-

-

-

-

2,000,000

1,333,334

3,000,000

2,000,000

300,000

200,000

-

-

-

-

- (51,158,824)

(8,800,000)

5,300,000

3,533,334

-

$0.054

$0.053

$0.133

$0.133

Weighted average remaining contractual life at 30 June 2013 (days)

425

54

Notes to the Financial Statements

Asia . Australasia . Europe . North America 
 
 
 
Employee Share Ownership Plan (ESOP)

In	November	2012	the	Company	gained	approval	to	establish	an	employee	incentive	scheme	comprising	the	Adslot	Limited	Share	Option	

Plan and the Adslot Employee Share Trust.

Awards of rights to shares are available to be issued to eligible employees based on the performance against agreed key performance 

indicators.	Any	rights	awarded	are	subject	to	a	two-year	service	period	and	if	this	service	period	is	not	met,	the	rights	to	shares	will	be	

forfeited by the eligible employee. Shares held by the Trust under the scheme will have voting and dividend rights, and the right to participate 

in further issues pro-rata to all ordinary shareholders.

The	following	table	shows	grants	of	share-based	compensation	to	directors	and	senior	management	under	the	ESOP	for	the	current	financial	

year:

2014 

Grant Date

Escrow  
End Date

Valuation 
Price  
$

Balance  
at start of  
the year 
(Number)

Granted  
during  
the year 
(Number)

Transferred 
during  
the year 
(Number)

Forfeited 
during  
the year 
(Number) 

Balance  
at end of  
the year 
(Number)

Vested  
at the end  
of the year 
(Number)

01/12/11

30/11/13

0.053

413,511

13/12/11

12/12/13

0.064

833,333

19/01/12

18/01/14

0.060

833,333

14/09/12

13/09/14

0.046

6,229,054

10/10/12

09/10/13

0.059

1,500,000

10/10/12

09/10/14

0.059

1,500,000

-

-

-

-

-

-

09/07/13

09/07/15

05/09/13

05/09/15

24/12/13

24/12/15

28/01/14

24/01/16

06/03/14

04/03/16

15/06/14

15/06/15

15/06/14

2015-2018

0.042

0.061

Converted 
Right

0.120

0.090

0.105

0.105

-

-

-

-

-

-

-

666,667

3,580,744

3,000,000

176,928

7,845,045

250,000

750,000

(413,511)

(833,333)

(833,333)

-

-

-

-

-

-

(209,359)

(977,010)

5,042,685

(1,500,000)

-

-

-

-

-

-

-

-

-

-

-

1,500,000

666,667

(677,809)

2,902,935

-

-

-

-

-

3,000,000

176,928

7,845,045

250,000

750,000

Total

11,309,231

16,269,384

(3,789,536)

(1,654,819)

22,134,260

Weighted average share price 

$0.052

$0.081

$0.060

$0.052

$0.061

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Weighted average remaining contractual life at 30 June 2014 (days)

416

Notes to the Financial Statements

55

Asia . Australasia . Europe . North America 
Notes to the Financial Statements (continued)

24. Share Based Payments (continued)

2013 

Grant Date

Escrow End 
Date

Valuation 
Price  
$

Balance  
at start of the 
year 
(Number)

Granted 
during the 
year 
(Number)

Vested during 
the year 
(Number)

Forfeited 
during the 
year 
(Number)

01/12/11

30/11/13

0.053

413,511

02/12/11

01/12/13

0.060

88,967

13/12/11

12/12/13

0.064

833,333

19/01/12

18/01/14

0.060

833,333

-

-

-

-

14/09/12

13/09/14

10/10/12

09/10/13

10/10/12

09/10/14

0.046

0.059

0.059

-

-

-

6,229,054

1,500,000

1,500,000

-

(88,967)

-

-

-

-

-

-

-

-

-

-

-

-

Balance  
at end of  
the year 
(Number)

413,511

-

833,333

833,333

6,229,054

1,500,000

1,500,000

Total

2,169,144

9,229,054

(88,967)

-

11,309,231

Vested  
at the end  
of the year 
(Number)

-

-

-

-

-

-

-

-

Weighted average share price 

$0.060

$0.050

$0.060

$0.000 

$0.052

$0.000

Weighted average remaining contractual life at 30 June 2013 (days)

715

The	model	inputs	for	ESOP	rights	to	shares	granted	during	the	year	ended	30	June	2014	included:

Model Input

ESOP #14-1

ESOP #14-2

ESOP #14-3

ESOP #14-4

ESOP #14-5

ESOP #14-6

Grant Date

9/07/13

5/09/13

28/01/14

06/03/14

15/06/14

15/06/14

Escrow End Date

9/07/15

5/09/15

28/01/16

04/03/16

15/06/15

2015-2018

Exercise Price

-

-

-

-

-

-

Price at Grant Date

$0.042

$0.061

$0.120

$0.090

$0.105

$0.105

The	model	inputs	for	ESOP	rights	to	shares	granted	during	the	year	ended	30	June	2013	included:

Model Input

Grant Date

Exercise Date

ESOP #13-1

ESOP #13-2

ESOP #13-3

14/09/12

10/10/12

10/10/12

14/09/14

10/10/13

10/10/14

Escrow End Date

13/09/14

09/10/13

09/10/14

Price at Grant Date

$0.046

$0.059

$0.059

ESOP	rights	to	shares	are	valued	using	the	Binomial	option-pricing	model.

The volatility calculation is based upon historical share price information for the same period as the option life to the date that the options 

were granted.

56

Notes to the Financial Statements

Asia . Australasia . Europe . North America 
Rights over Shares

No	Rights	over	Shares	were	issued	in	2014.	The	following	table	shows	movement	in	the	Rights	over	Shares	for	the	current	financial	year:

2014 

Issue Date

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

Total 

2013

Required 
VWAP  
Price 
$

Escrow 
Required  
from award

Valuation 
Price  
$

Balance  
at start  
of the year 
(Number)

Granted  
during  
the year 
(Number)

Vested  
during  
the year 
(Number)

Forfeited 
during  
the year 
(Number)

0.10

0.20

0.30

0.40

0.50

2 years

93,000

3,000,000

2 years

64,500

3,000,000

-

-

-

66,000

4,000,000

73,000

5,000,000

63,500

5,000,000

-

-

-

-

-

(3,000,000)

-

-

-

-

360,000

20,000,000

-

(3,000,000)

-

-

-

-

-

-

Balance 
at end of  
the year 
(Number)

-

3,000,000

4,000,000

5,000,000

5,000,000

17,000,000

Upon	commencement	of	employment	(8	October	2012)	Mr	Lowe	was	granted	the	right	to	receive	the	following	shares	after	the	share	price  

of	the	Company	trades	above	a	30	day	VWAP	as	per	the	table	below.	Each	right	would	convert	into	one	ordinary	share	of	Adslot	Ltd	when the 
VWAP criteria is met. No amounts are paid or payable by the recipient on receipt of the right. The rights carry no voting rights. Some rights 

are	subject	to	escrow	per	the	below	table	and	all	rights	are	subject	to	Mr	Lowe	remaining	an	employee	of	the	Company.

Issue Date

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

8-Oct-2012

Number  
of Rights  
over shares

3,000,000

3,000,000

4,000,000

5,000,000

5,000,000

Required  
VWAP  
Price 
$

0.10

0.20

0.30

0.40

0.50

Value of  
rights at  
grant date 
$

93,000

64,500

66,000

73,000

63,500

360,000

Fair Value 
Per right 
$

0.0310

0.0215

0.0165

0.0146

0.0127

Escrow  
Required  
from award

2 years

2 years

-

-

-

The	model	inputs	for	these	rights	granted	during	the	year	ended	30	June	2013	included:

Model Input

Grant Date

Exercise Date (i)

Expiry Date (ii)

Exercise Price

Price at Grant Date

Expected Volatility

Expected Dividend Yield

Risk Free Interest Rate

Class #C1

Class #C2

Class #C3

Class #C4

Class #C5

08/10/12

08/10/12

08/10/12

08/10/12

08/10/12

-

-

$0.100

$0.059

97.7%

0%

2.468%

-

-

$0.200

$0.059

97.7%

0%

2.68%

-

-

$0.300

$0.059

97.7%

0%

2.68%

-

-

$0.400

$0.059

97.7%

0%

2.68%

-

-

$0.500

$0.059

97.7%

0%

2.68%

(i)  There is no exercise date as the right vests upon the company shares reaching the exercise price, assumed to be after three (3) years  

for the purpose of valuation.

(ii)	 There	is	no	expiry	dates	related	to	these	rights,	but	assumed	to	be	five	(5)	years	for	the	purpose	of	valuation.

Notes to the Financial Statements

57

Asia . Australasia . Europe . North America 
Notes to the Financial Statements (continued)

25. Cash Flow reconciliation

Reconciliation of Net Cash Flows from Operating Activities to Loss for the year

Loss	for	the	year	after	income	tax

Depreciation and amortisation

Impairment of intangibles

Share based payment

Impairment of receivables

(Profit)/Loss	on	asset	write	off

Unrealised	foreign	currency	(loss)/gain	

2014 
$

2013 
$

(10,095,562)

(6,460,947)

5,025,021

2,711,403

-

-

560,307

429,785

3,145

(32)

42,089

12,670

(691)

29,777

Grant receivable offset against capitalised intangible assets

1,323,323

443,837

Changes in assets and liabilities (net of effects of acquisition and disposal of entities)

(Increase)/Decrease in receivables

(Increase)/Decrease in deferred taxes

(Decrease)/Increase in payables and other provisions

Net cash outflow from operating activities

419,632

(447,469)

(39,677)

-

(974,276)

(293,018)

(3,736,030)

(3,574,653)

58

Notes to the Financial Statements

Asia . Australasia . Europe . North America26. Financial Risk Management

The	Group’s	operations	expose	it	to	various	financial	risks	including	market,	credit,	liquidity	and	cash	flow	risks.	Risk	management	

programmes and policies are employed to mitigate the potential adverse effects of these exposures on the results of the Group.

Financial	risk	management	is	carried	out	by	the	Chief	Financial	Officer	with	oversight	provided	by	the	Board.

(a) Market risks

Market	risks	include	foreign	exchange	risk,	interest	rate	risk	and	other	price	risk.	The	Group’s	activities	expose	it	to	the	financial	risks	of	

changes in foreign currency, interest rate risk relating to interest earned on cash and cash equivalents and price risk on available-for-sale 

financial	assets.

Disclosures relating foreign currency risks are covered in Note 26(d), interest rate risk covered in Note 26(e) and price risk is covered in Note 

26(f). The Group does not have formal policies that address the risks associated with changes in interest rates or changes in fair values on 

available-for-sale	financial	assets.

(b) Credit risk

Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted.

The	credit	risk	on	financial	assets,	other	than	investments,	of	the	Group	which	have	been	recognised	in	the	Consolidated	Statement	of	

Financial Position is the carrying amount net of any provision for doubtful debts.

The	Group	has	no	significant	concentrations	of	credit	risk.	As	disclosed	in	Note	8(a),	‘Impairment	of	receivables’,	the	Group	has	policies	in	

place	to	ensure	that	sales	of	services	are	made	to	customers	with	appropriate	credit	history.	Before	accepting	any	new	customers,	the	Group	

internally reviews the potential customer’s credit quality. A substantial deposit on contract in website development and hosting segment of 
the Group mitigates initial credit risk.

The	Group	held	the	following	financial	assets	with	potential	credit	risk	exposure:

Financial assets 

Cash and cash equivalents

Trade and other receivables

(c) Liquidity risk

Financial liabilities

Trade and other payables

2014 
$

2013 
$

3,354,051

9,132,037

3,371,428

1,687,882

6,725,479

10,819,919

2,422,088

813,104

Prudent	liquidity	risk	management	implies	maintaining	sufficient	cash	and	marketable	securities,	the	availability	of	funding	through	an	

adequate amount of committed credit facilities and the ability to close-out market positions. Due to the dynamic nature of the underlying 

business,	the	Board	aims	at	maintaining	flexibility	in	funding	by	keeping	committed	credit	lines	and	sufficient	cash	available.

All	financial	liabilities	are	expected	to	be	settled	within	12	months	of	the	reporting	date,	per	the	contractual	terms	of	the	obligations.

Notes to the Financial Statements

59

Asia . Australasia . Europe . North America 
Notes to the Financial Statements (continued)

26. Financial Risk Management (continued)

(d) Foreign currency risk

Most	of	the	Group’s	transactions	are	carried	out	in	Australian	Dollars	(AUD).	Exposures	to	currency	exchange	rates	arise	from	the	Group’s	

overseas	operations	which	are	primarily	denominated	in	US	dollars	(USD),	Pound	Sterling	(GBP),	Euros	(EUR),	New	Zealand	dollars	(NZD)	and	

Chinese Yuan (CNY).

Foreign	currency	exposure	is	monitored	by	the	Board	on	a	monthly	basis.

Foreign	currency	denominated	financial	assets	and	liabilities	which	expose	the	Group	to	currency	risk	are	disclosed	below.	The	amounts	

shown	are	those	reported	to	key	management	translated	into	AUD	at	the	closing	rate:

30 June 2014

Financial Assets

Financial	Liabilities

Total Exposure 

30 June 2013

Financial Assets

Financial	Liabilities

Total Exposure 

 USD  
A$ 

 GBP  
A$ 

 EUR  
A$ 

NZD  
A$

CNY  
A$

511,862

69,656

136,906

203,710

1,319

(157,338)

(112,051)

(102,306)

(39,313)

(7,256)

354,524

(42,395)

34,600

164,397

(5,937)

 175,877 

 65,473 

 (49,732)

 (32,911)

 126,145 

 32,562 

 54 

 - 

 54 

-

-

-

-

-

-

The	following	table	illustrates	the	sensitivity	of	profit	in	regards	to	the	Group’s	financial	assets	and	financial	liabilities	and	the	USD/AUD	

exchange	rate,	GBP/AUD	exchange	rate,	EUR/AUD	exchange	rate,	NZD/AUD	exchange	rate	and	CNY/AUD	exchange	rate	‘all	other	things	being	

equal’.	It	assumes	a	+/-	10%	change	of	the	following	exchange	rates	for	the	year	ended	30	June	2014:

•	 AUD/USD	exchange	rate	(2013:	10%);

•	 AUD/GBP	exchange	rate	(2013:	10%);

•	 AUD/EUR	exchange	rate	(2013:	nil);

•	 AUD/NZD	exchange	rate	(2013:	nil);	and

•	 AUD/CNY	exchange	rate	(2013:	nil).

These percentages have been determined based on the average market volatility in exchange rates in the previous 12 months.  

There is no Equity exposure to foreign currency risk.

30 June 2014

30 June 2013

USD  
A$

GBP  
A$

+10%

EUR  
A$

NZD  
A$

(32,229)

3,854

(3,145)

(14,945)

CNY  
A$

540

Total  
A$

(45,925)

(11,468)

(2,960)

-

-

-

(14,428)

USD  
A$

GBP  
A$

-10%

EUR  
A$

NZD  
A$

30 June 2014

30 June 2013

39,391

(4,711)

3,844

18,266

14,016

3,618

-

-

CNY  
A$

(660)

-

Total  
A$

56,130

17,634

60

Notes to the Financial Statements

Asia . Australasia . Europe . North America 
 
(e) Cash flow and interest rate risk

As	the	Group	has	no	significant	interest-bearing	assets	or	liabilities	(except	cash),	the	Group’s	income	and	operating	cash	flows	are	not	

materially exposed to changes in market interest rates.

Interest rate sensitivity analysis

The sensitivity analysis below has been determined based on exposure to interest rates on interest bearing bank balances throughout the 

reporting period. A 100 basis point increase or decrease is used when reporting interest rate risk internally to key management personnel 

and represents management’s assessment of the possible change in interest rates (also comparable to movement in interest rates during 

the reporting year).

At	reporting	date,	if	interest	rates	had	been	100	basis	points	higher	or	lower	and	all	other	variables	were	held	constant,	the	Group’s	net	profit	

would:

+1%  
$

-1%  
$

30 June 2014

68,693

(61,810)

30 June 2013

155,723

(113,294)

This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest.

(f) Price risk

The	fair	value	of	financial	assets	and	financial	liabilities	must	be	estimated	for	recognition	and	measurement	or	for	disclosure	purposes.

AASB	7	Financial	Instruments:	Disclosures	requires	disclosure	of	fair	value	measurements	by	level	of	the	following	fair	value	measurement	

hierarchy:

(a)	 quoted	prices	(unadjusted)	in	active	markets	for	identical	assets	or	liabilities	(level	1);

(b)  inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (as prices) or 

indirectly (derived from prices) (level 2); and

(c)  inputs for the asset or liability that are not based on observable market data (unobservable inputs) (level 3).

All	financial	assets	held	by	the	Group	have	been	classified	as	level	3	as	the	available-for-sale	financial	assets	are	unlisted	equities.	 

The	fair	value	of	the	available-for-sale	financial	assets	were:

Available-for-sale financial assets

Investments in unlisted equities 

2014  
$

2013  
$

-

212,664

The fair value of unlisted equities was been determined with reference to comparable equity transactions made by the unlisted company. 

During the year the investment in unlisted equities was written off (Note 10)

(g) Net fair value of financial assets and liabilities

The	net	fair	value	of	cash	and	cash	equivalents	and	other	short-term	financial	assets	and	financial	liabilities	of	the	Group	approximates	their	

carrying value.

The	net	fair	value	of	other	financial	assets	and	financial	liabilities	is	based	upon	market	prices	where	a	market	exists	or	by	discounting	the	

expected	future	cash	flows	by	the	current	interest	rates	for	assets	and	liabilities	with	similar	risk	profiles.

Notes to the Financial Statements

61

Asia . Australasia . Europe . North AmericaNotes to the Financial Statements (continued)

27. Parent Entity Information

The	following	details	of	information	are	related	to	the	parent	entity,	Adslot	Ltd,	at	30	June	2014.	This	information	has	been	prepared	using	

consistent accounting policies as presented in Note 1.

Current assets

Non-current assets

Total assets

Current liabilities

Non-current liabilities

Total liabilities

Contributed equity

Share-based payments reserve

Available for sale investment reserve

Retained losses

Total equity

Loss	for	the	year

Total comprehensive loss for the year

2014 
$

2013  
$

2,794,138

8,971,377

45,363,941

13,666,774

48,158,079

22,638,151

154,127

120,969

-

-

154,127

120,969

109,990,537

77,461,855

1,177,084

-

902,927

106,335

(63,163,669)

(55,953,935)

48,003,952

22,517,182

(7,330,213)

(2,202,065)

(7,330,213)

(2,202,065)

The	Commitments	Note	21	includes	commitments	incurred	by	the	parent	entity	related	to	leases	of	the	head	office	premises	at	 

85	Coventry	Street,	South	Melbourne	for	an	amount	of	$330,999	(2013:	$274,324).

28. Related Party Transactions

Other than the transactions disclosed in Note 23 relating to key management personnel, there have been no related party transactions that 

have	occurred	during	the	current	or	prior	financial	year.

29. Events Subsequent to Reporting Date

On 3 July 2014, the Company announced a Share Placement (“Placement”). On 10 July 2014, the Placement was completed and consisted 

of 65.0 million ordinary shares at $0.10 per share.

The	funds	raised	will	be	applied	to:

•	 Accelerate development and integration of the Adslot and Symphony platforms;

•	 Strengthen the balance sheet; and

•	 Provide additional working capital.

Other	than	this	there	has	not	been	any	matter	or	circumstance	occurring	subsequent	to	the	end	of	the	financial	year	that	has	significantly	

affected,	or	may	significantly	affect,	the	operations	of	the	Group,	the	results	of	those	operations	or	the	state	of	affairs	of	the	Group	in	future	

years

62

Notes to the Financial Statements

Asia . Australasia . Europe . North America30. Consolidated Entities

Name

Parent entity

Adslot	Ltd

Controlled entities

Adslot	Technologies	Pty	Ltd

Ansearch.com.au	Pty	Ltd

Ansearch	Group	Services	Pty	Ltd

Webfirm	Media	Pty	Ltd

Searchworld	Pty	Ltd

Webfirm	Pty	Ltd

Adimise	Pty	Ltd

Full	Circle	Online	Pty	Ltd

QDC	IP	Technologies	Pty	Ltd

Adslot	UK	Limited

Adslot Inc.

Facilitate	Digital	Holdings	Limited

Facilitate	Digital	Pty	Ltd

Symphony	Media	Pty	Ltd

Facilitate Digital (Shanghai) Software

Facilitate	Digital	Limited

The Facilitate Digital Trust

Facilitate	Digital,	LLC

Facilitate	Digital	UK	Limited

Facilitate Digital Deutschland GmbH

Facilitate	Digital	Europe	Marketing	Technology	Ltd

Republic of Ireland

Equity interests in all controlled entities are by way of ordinary shares.

Country of  
Incorporation

Ordinary Share 
Consolidated Equity Interest

2014 
%

2013 
%

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

Australia

United	Kingdom

United	States

Australia

Australia

Australia

China

New	Zealand

New	Zealand

United	States

United	Kingdom

Germany

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

-

-

-

-

-

-

-

-

-

-

Notes to the Financial Statements

63

Asia . Australasia . Europe . North AmericaDirectors’ Declaration

The	directors	declare	that	the	financial	statements,	comprising	the	statement	of	profit	or	loss	and	other	comprehensive	income,	statement	

of	financial	position,	statement	of	changes	in	equity,	statement	of	cash	flows,	accompanying	notes,	as	set	out	on	pages	23	to	63	are	in	

accordance with the Corporations Act 2001	and:

(a)  comply with Australian Accounting Standards, the Corporations Regulations 2001 and other mandatory professional reporting 

requirements in Australia;

(b)	 give	a	true	and	fair	view	of	the	group’s	financial	position	as	at	30	June	2014	and	of	its	performance,	as	represented	by	the	results	 

of	its	operations	and	its	cash	flows,	for	the	financial	year	ended	on	that	date;	and

(c)	 the	company	has	included	in	the	notes	to	the	financial	statements	an	explicit	and	unreserved	statement	of	compliance	with	

International Financial Reporting Standards.

In	the	directors’	opinion:

(a)  there are reasonable grounds to believe that the company will be able to pay its debts as and when they become due and payable.

(b)  the audited remuneration disclosures set out on pages 12 to 21 of the Directors’ Report comply with section 300A of the 

Corporations Act 2001.

The	directors	have	been	given	the	declaration	by	the	Chief	Executive	Officer	and	Chief	Financial	Officer	required	by	section	295A	of	 

the Corporations Act 2001.

This declaration is made in accordance with a resolution of the directors.

Andrew Barlow 

Chairman	Adslot	Ltd 

28 August 2014

64

Directors’ Declaration

Asia . Australasia . Europe . North AmericaIndependent Audit Report  
to the Members

Independent Audit Report to the Members

65

Asia . Australasia . Europe . North AmericaIndependent Audit Report to the Members (continued)

2

66

Independent Audit Report to the Members

Asia . Australasia . Europe . North America3

Independent Audit Report to the Members

67

Asia . Australasia . Europe . North AmericaCorporate Governance Statement

The	directors	of	Adslot	Ltd	(“Adslot”	or	“the	Company”)	recognise	the	benefits	of	good	corporate	governance	in	achieving	long-term	

shareholder value.

As such, the Company endeavours to comply with the Australian Stock Exchange Corporate Governance Principles and Recommendations 

(3rd	Edition)	(‘ASX	Principles’)	where	appropriate.	However,	in	some	circumstances,	the	directors	have	elected	adopt	different	governance	

practices	taking	into	account	the	size,	complexity,	history	and	corporate	culture	of	the	Company,	or	dispense	with	some	ASX	Principles	

altogether.

Given Adslot operates in a nascent, fast-emerging and highly-competitive niche of the global media industry (broadly referred to as the “ad 

tech” industry), the ability to adapt quickly to an ever-changing competitive environment is paramount to success. We need to “think big” to 

unlock global revenue opportunities, but “act small” to minimise costs and allow the Company to remain nimble while we get the Company  

to	profitability.

Adslot’s	Corporate	Governance	practices	are	therefore	specifically	designed	to	allow	the	Company	to	operate	with	an	appropriate	level	of	

efficiency,	effectiveness,	practicality	and	flexibility	to	remain	competitive	and	significantly	grow	shareholder	value.

Where	Adslot	considers	that	an	ASX	Principle	is	not	appropriate	to	its	particular	circumstances,	and	it	has	chosen	not	to	adopt	it,	detailed	

reasons (and alternative practices, if appropriate) have been provided below.

The explanations regarding the Company’s governance arrangements are openly provided to ensure the market receives an appropriate level 

of	information	so	that:

•	 security holders and other stakeholders in the investment community can have a meaningful dialogue with the board and 

management on governance matters;

•	 security holders can factor that information into their decision on how to vote on particular resolutions; and

•	

investors can factor that information into their decision on whether or not to invest in the Company’s securities.

Principle 1: Lay solid foundations for management and oversight

A listed entity should establish and disclose the respective roles and responsibilities of its board and management and how their 

performance is monitored and evaluated.

Recommendation 1.1

A listed entity should disclose:

(a)  the respective roles and responsibilities of its board and management; and

(b)  those matters expressly reserved to the board and those delegated to management.

The	Company	has	separate	functions	for	the	Board	and	Senior	Management.

The Board is responsible for:

•	 providing	leadership	and	setting	the	strategic	objectives	of	the	Company;

•	 appointing the Chair;

•	 appointing, and when necessary replacing, the CEO;

•	 appointing, and when necessary replacing, the CFO and Company Secretary;

•	 approving the appointment, and when necessary replacement, of other Senior Management team members;

•	 overseeing	Management’s	implementation	of	the	Company’s	strategic	objectives	and	its	performance	generally;

•	 approving	operating	plans,	budgets	and	major	capital	expenditure;

•	 overseeing the integrity of the Company’s accounting and corporate reporting systems, including the external audit;

•	 overseeing the Company’s process for making timely and balanced disclosure of all material information concerning the Company;

•	 ensuring that the Company has an appropriate risk management framework and setting the risk appetite within which the board 

expects Management to operate;

68

Corporate Governance Statement

Asia . Australasia . Europe . North America•	 approving the Company’s remuneration framework; and

•	 monitoring the effectiveness of the Company’s governance practices.

Senior Management is responsible for:

•	 preparation	and	implementation	of	the	board-approved	operating	plan	and	budget,	based	on	the	strategic	objectives	of	the	Company	

as set by the board, and operating within the risk appetite set by the board;

•	 all aspects of the day-to-day running of the business;

•	 attraction,	recruitment,	retention	and	motivation	of	quality	staff	to	achieve	the	Company’s	strategic	objectives	within	the	confines	of	

the board-approved budget and operating plan;

•	 achieving	the	Company’s	product	development,	sales	&	marketing	and	financial	goals	in	a	timely	and	effective	manner;

•	 providing	the	board	with	accurate,	timely,	clear	and	concise	financial	and	operating	information,	and	broader	market	intelligence,	to	

enable the board to perform its responsibilities; and

•	 securing key strategic partnerships to ensure the long-term success of the Company, and to gain competitive advantage within the 

industry in which it operates.

The	Board	and	Senior	Management	functions	are	also	disclosed	publicly	in	the	Company	Board	Charter	which	is	published	on	the	

Company’s	website.	The	Board	meet	regularly	to	perform	their	prescribed	functions,	including	formal	meetings	held	every	two	months	as	

well as additional ad hoc meetings where required. The Management team meet regularly, usually multiple times a week across the group.

As	such,	the	Company	operates	in	accordance	with	ASX	Corporate	Governance	Principle	1.1.

Recommendation 1.2

A listed entity should:

(a)  undertake appropriate checks before appointing a person, or putting forward to security holders a candidate for election, as a director; and

(b)  provide security holders with all material information in its possession relevant to a decision on whether or not to elect or re-elect a director.

In	appointing	new	members	to	the	Board	or	Senior	Management	team,	the	Company	undertakes	various	checks	prior	to	appointing	the	

candidate, such as character, experience, education, criminal record and bankruptcy history checks. The Company provides security holders 

with all material information in its possession relevant to a decision on whether or not to elect or re-elect a director.

As	such,	the	Company	operates	in	accordance	with	ASX	Corporate	Governance	Principle	1.2.

Recommendation 1.3

A listed entity should have a written agreement with each director and senior executive setting out the terms of their appointment.

Each	member	of	the	Board	and	Senior	Management	team	has	entered	into	a	written	agreement	with	the	Company,	which	outlines	their	roles	

and responsibilities and the Company’s expectations of them. The material terms of any employment, service or consultancy agreement the 

Company	enters	into	with	the	CEO	or	its	directors	is	disclosed	under	the	ASX	Listing	Rules	at	the	time	of	appointment,	and	at	any	other	 

time if there is any material variation to such an agreement.

As	such,	the	Company	operates	in	accordance	with	ASX	Corporate	Governance	Principle	1.3.

Recommendation 1.4

The company secretary of a listed entity should be accountable directly to the board, through the chair, on all matters to do with the proper 

functioning of the board.

Adslot	has	a	highly-experienced	and	well-seasoned	public	company	secretary	who	supports	the	effectiveness	of	the	Board	and	its	

Committees.	The	role	of	the	Company	Secretary	includes:

•	 advising	the	Board	and	its	Committees	on	governance	matters;

•	 monitoring	that	Board	and	Committee	policy	and	procedures	are	followed;

•	 co-ordinating	the	timely	completion	and	dispatch	of	Board	and	Committee	papers;

•	 ensuring	that	the	business	at	Board	and	Committee	meetings	is	accurately	captured	in	the	minutes;	and

•	 helping to organise and facilitate the induction and professional development of directors.

Each	of	the	Board	members	has	direct	and	unfettered	access	to	the	Company	Secretary.

As	such,	the	Company	operates	in	accordance	with	ASX	Corporate	Governance	Principle	1.4.

Corporate Governance Statement

69

Asia . Australasia . Europe . North AmericaCorporate governance statement (continued)

Principle 1: Lay solid foundations for management and oversight (continued)

Recommendation 1.5

A listed entity should:

(a)  have a diversity policy which includes requirements for the board or a relevant committee of the board to set measurable objectives for 

achieving gender diversity and to assess annually both the objectives and the entity’s progress in achieving them;

(b)  disclose that policy or a summary of it; and

(c)  disclose as the end of each reporting period the measurable objectives for achieving gender diversity set by the board or a relevant 

committee of the board in accordance with the entity’s diversity policy and its progress towards achieving them, and either:

a.  the respective proportions of men and women on the board, in senior executive positions and across the whole organisation (including 

how the entity has defined “senior executive” for these purposes); or

b.  if the entity is a “relevant employer” under the Workplace Gender Equality Act, the entity’s most recent “Gender Equality Indicators”,  

as defined in and published under that Act.

The	Company	is	committed	to	diversity	in	the	work	place	on	all	levels.	Whilst	the	Company	recognises	the	benefits	of	gender	equality	and	diversity	

in a competitive labour market and the importance of being able to attract, retain and motivate employees from the widest possible pool of 
available talent, the Company unfortunately receives very few applications from women for predominantly technical roles within the organisation.

Outside of technical roles, the Company has strong representation of women in all other areas of the business, including sales and 

marketing,	account	service,	customer	support,	finance	and	administration.

Discrimination,	harassment,	vilification	and	victimisation	are	not	tolerated	at	any	level.	Recruitment	and	selection	practices	from	the	Board	

down are structured so that a diverse range of candidates are considered and that there are no conscious or unconscious biases that might 

discriminate against certain candidates.

All recruitment decisions within the Company are made purely based on appointing the candidate with the best skills, experience, knowledge, 

hunger	for	the	role	and	cultural	fit.	The	Company	has	not	yet	adopted	or	published	an	Equality	and	Diversity	Policy.	As	the	Company	currently	

employs	less	than	100	employees	in	Australia,	it	is	not	required	to	make	regular	filings	under	the	Workplace Gender Equality Act, and does  

not	set	specific	targets	for	“Gender	Equality	Indicators”.	The	Company	simply	appoints	the	best	people	it	can	find	for	the	job,	regardless	of	

gender, age, disability, ethnicity, marital or family status, religious or cultural background, or sexual orientation. This approach to diversity is 

reflected in the highly diverse ethnic backgrounds of employees employed by the Company.

At	30	June	2014,	Women	filled	0%	of	the	Company’s	Board,	0%	of	the	Company’s	Senior	Management	and	34%	of	all	staff	positions	within	

the	Company.	Once	profitable	and	of	meaningful	size,	the	Board	will	actively	look	at	ways	to	improve	its	gender	diversity	at	both	Board	and	

Senior Management level.

As	such,	although	the	Company	actively	embraces	the	philosophical	pillars	of	ASX	Corporate	Governance	Principle	1.5,	the	Company	does	

not currently operate in full accordance with this principle.

Recommendation 1.6

A listed entity should:

(a)  have and disclose a process for periodically evaluating the performance of the board, its committees and individual directors; and

(b)  disclose, in relation to each reporting period, whether a performance evaluation was undertaken in the reporting period in accordance with 

that process.

The	Board’s	process	for	evaluating	the	performances	of	the	board,	its	committees	and	individual	directors	is	currently	an	irregular	and	

subjective	affair.	As	a	small	micro-cap	company	that	is	pre-profitability,	the	directors	believe	a	Board	made	up	of	people	with	significant	

industry experience and a track-record of previous entrepreneurial success are best placed to grow and protect shareholder value in what is  

a	high-risk	investment.	The	Board	therefore	does	not	undertake	any	formal	evaluation	process,	due	to	time	and	cost,	and	a	view	that	the	

board’s energies are currently best spent on building the business to create value for shareholders.

As	such,	the	Company	does	not	currently	operate	in	accordance	with	ASX	Corporate	Governance	Principle	1.6.

Recommendation 1.7

A listed entity should:

(a)  have and disclose a process for periodically evaluating the performance of its senior executives; and

(b)  disclose, in relation to each reporting period, whether a performance evaluation was undertaken in the reporting period in accordance with 

that process.

70

Corporate Governance Statement

Asia . Australasia . Europe . North AmericaThe company has a process for evaluating the performance of senior executives, including the evaluation of performance against key 

performance	indicators	(KPIs).	The	CEO’s	KPIs	are	set	by	the	Board,	and	the	senior	executives	KPIs	are	set	by	the	CEO.	A	performance	

review	of	the	chief	executive	officer	and	senior	executives	of	the	company	has	taken	place	prior	to	the	date	of	this	report,	in	accordance	with	

the established process.

As	such,	the	Company	currently	operates	in	accordance	with	ASX	Corporate	Governance	Principle	1.7.

Principle 2: Structure the board to add value

A listed entity should have a board of an appropriate size, composition, skills and commitment to enable it to discharge its duties effectively.

Recommendation 2.1

The board of a listed entity should:

(a)  have a nomination committee which:

a.  has at least three members, a majority of whom are independent directors; and

b.  is chaired by an independent director, 

and disclose:

c.  the charter of the committee;

d.  the members of the committee; and

e.  as at the end of each reporting period, the number of times the committee met throughout the period and the individual attendances  

of the members at those meetings; or

(b)  if it does not have a nomination committee, disclose that fact and the processes it employs to address board succession issues and to 

ensure that the board has the appropriate balance of skills, knowledge, experience, independence and diversity to enable it to discharge its 

duties and responsibilities effectively.

Given:

•	

•	

the	small	size	of	the	Company	and	the	specific	industry	niche	within	which	it	operates;

that	the	Company’s	strategy	is	critical	to	the	Company’s	future	success	and	ability	to	achieve	profitability	and	unlock	significant	

value for shareholders;

the	Board	seeks	to	ensure:

•	

•	

•	

that	its	membership	consists	predominantly	of	directors	with	specific	and	relevant	industry	experience,	expertise	and	knowledge;

that	the	size	of	the	board	is	conducive	to	effective	discussion	and	efficient	decision-making;

that the cost of the board remains reasonable relevant to the size of the business, and in any event, remains in the bottom quartile  

of	all	ASX	listed	companies	until	profitable.

The	Board	also	considers	that	successful	start-ups	require	active	and	engaged	directors	who	have	significant	shareholdings	at	risk,	and/or	

directors who have intimate familiarity with the business and the industry in which it operates, in order to ensure that the Company succeeds 

in the best interests of all shareholders.

The	Board	is	therefore	currently	comprised	of	six	board	members,	all	with	significant	commercial	expertise;	five	of	them	specifically	in	the	

Company’s	relevant	field	of	endeavour;	and	five	of	them	being	Top	20	shareholders	in	the	Company.

The	directors	collectively	perform	the	functions	of	a	nomination	committee,	and	the	directors	do	not	consider	that	any	increase	in	efficiency	

or effectiveness would be achieved through the formation of a nomination committee.

As	such,	the	board	composition	is	not	in	accordance	with	ASX	Corporate	Governance	principle	2.1.	However,	the	board	considers	that	the	

individuals	on	the	board	can	and	do	make	quality	and	independent	judgements	in	the	best	interest	of	the	Company	on	all	relevant	issues.

Recommendation 2.2

A listed entity should have and disclose a board skills matrix setting out the mix of skills and diversity that the board currently has or is looking to 

achieve in its membership.

The Company does not currently have a board skills matrix setting out the mix of skills and diversity that the board currently has or is looking 

to	achieve	in	its	membership.	As	such,	the	Company	does	not	operate	in	accordance	with	ASX	Corporate	Governance	Principle	2.2.

However,	all	the	existing	directors	have	significant	experience	as	Chief	Executive	Officers	or	Senior	Executives	of	large	private	and	public	

companies,	with	the	majority	of	directors	having	relevant	and	successful	business-building	experience	in	the	industry	in	which	the	Company	

operates.

Although	the	Board	already	has	extensive	financial	experience	in	both	Board	and	operational	roles,	the	Board	does	recognise	the	need	to	add	

Corporate Governance Statement

71

Asia . Australasia . Europe . North America 
Corporate governance statement (continued)

Principle 2: Structure the board to add value (continued)

Recommendation 2.2 (continued)

additional,	appropriately	qualified,	financial,	audit	and	risk	management	skills	to	the	Board.	The	Board	is	currently	undertaking	a	search	

process	in	this	regard.	Once	complete,	the	Board	will	be	satisfied	it	has	the	appropriate	mix	of	skills	and	diversity	on	its	Board.

Recommendation 2.3

A listed entity should disclose:

(a)  the names of the directors considered by the board to be independent directors;

(b)  if a director has an interest, position, association or relationship of the type described in Box 2.3 but the board is of the opinion that it 

does not compromise the independence of the director, the nature of the interest, position, association or relationship in question and an 

explanation of why the board is of that opinion; and

(c)  the length of service of each director.

The	Board	currently	consists	of	six	directors,	of	which	two	are	executive	directors,	and	four	are	non-executive	directors.	Of	the	four	non-

executive	directors,	two	are	independent	directors:	Mr	Quentin	George	and	Mr	Adrian	Giles.

The	two	executive	directors	(Mr	Ian	Lowe	and	Mr	Ben	Dixon)	are	not	considered	independent	(as	defined	under	the	ASX	Principles)	based	on	

their executive roles within the organisation.

Mr	Andrew	Barlow	is	considered	not	independent	based	on	his	previous	appointment	as	an	executive	of	the	Company	in	the	past	three	years	

and	his	substantial	security	holdings	in	the	Company	as	defined	under	Section	9	of	the	Corporations Act.

Mr	Geoff	Dixon	is	considered	not	to	be	independent	based	on	his	substantial	security	holdings	in	the	Company	as	defined	under	Section	9	of	

the Corporations Act.

Despite	the	above,	the	Board’s	view	is	that	the	disclosed	interests	of	the	non-independent	directors	will	not	influence,	in	any	material	respect,	

their	capacity	to	bring	an	independent	judgment	to	bear	on	issues	before	the	Board,	and	that	they	still	have	the	capacity,	and	understand	the	

obligation, to always act in the best interests of the Company and its security holders generally.

All candidates for election as a director are required to disclose all interests, positions, associations or relationships to the Company prior to 

their appointment. Further, directors must notify the Company of any change in a non-executive director’s interest, position, association or 

relationship that could bear upon his or her independence.

The nature of any directors’ interest, position, association or relationship with the Company, and the length of service of each director, is 

disclosed in the Directors’ Report section of the Company’s Annual Report.

As	such,	the	Company	is	operating	in	accordance	with	ASX	Corporate	Governance	Principle	2.3.

Recommendation 2.4

A majority of the board of a listed entity should be independent directors.

Although	the	majority	of	the	Board	consists	of	non-executive	directors,	the	Board	does	not	currently	consist	of	a	majority	of	independent	
directors	as	defined	under	the	ASX	Principles.	As	such,	the	Company	does	not	currently	operate	in	accordance	with	ASX	Corporate	
Governance Principle 2.4.

However,	as	previously	stated,	the	two	non-independent,	non-executive	directors	(Mr	Andrew	Barlow	and	Mr	Geoff	Dixon)	are	the	two	largest	

shareholders	in	the	Company,	and	therefore	their	interests	are	firmly	aligned	with	all	other	shareholders,	i.e.	to	create	a	valuable	business,	and	

thereby increase the value for all shareholders in the business. Non-executive directors confer periodically without the executive directors or 

other senior executives present to avoid there being any bias towards the interests of management.

Recommendation 2.5

The chair of the board of a listed entity should be an independent director and, in particular, should not be the same person as the CEO of the entity.

The	chair	of	the	board	of	Adslot	Ltd,	Mr	Andrew	Barlow,	is	not	an	independent	director	as	defined	under	the	ASX	Principles.	However,	the	

roles	of	chair	and	chief	executive	officer	are	held	by	different	individuals	in	accordance	with	the	ASX	Principles.	As	such,	the	Company	

operates	partially	in	accordance	with	ASX	Corporate	Governance	Principle	2.5.

With	regards	to	the	Chairman	not	being	independent:	Mr	Barlow	is	the	founder	of	Adslot	and	one	of	the	largest	shareholders	in	the	business.	

Mr	Barlow	therefore	has	a	significant	vested	interested	in	ensuring	the	success	of	the	business,	and	ensuring	the	Board	performs	its	role	in	
setting	the	strategy	and	holding	the	management	team	accountable.	Mr	Barlow	has	extensive	private	and	public	Company	board	experience	

in	the	role	of	Chairman,	and	within	the	relevant	industry.	As	a	global	Company	with	significant	operations	in	the	US	market,	the	board	also	

72

Corporate Governance Statement

Asia . Australasia . Europe . North Americabelieves that it is acceptable, and preferable at this stage of the Company’s evolution, to adopt the conventions adopted by similar-type 

(early-stage	technology	companies)	in	the	US,	where	it	is	common	practice	to	retain	its	Founder	as	Chairman.

The board does not believe that the appointment of an independent chairman at this stage of the Company’s evolution would result in any 

improved	performance	of	the	business,	and	believe	cash	conservation	demands	a	small	Board	with	the	relevant	experience	–	especially	as	it	

pertains to the appointment of independent directors.

Recommendation 2.6

A listed entity should have a program for inducting new directors and provide appropriate professional development opportunities for directors to 

develop and maintain the skills and knowledge needed to perform their role as directors effectively.

Because	the	Company	has	a	board	consisting	of	only	six	directors,	the	directors	collectively	perform	the	functions	of	a	nomination	

committee,	as	the	directors	do	not	consider	that	any	increase	in	efficiency	or	effectiveness	would	be	achieved	through	the	formation	of	a	

nomination committee.

The directors have access to a broad range of professional advisors who provide advice and assistance as requested by the directors, and at 

the expense of the Company. The Company is yet to implement a formal process for evaluating the performance of the board, its committees 

or	individual	directors.	The	Company	is	therefore	not	currently	operating	in	accordance	with	ASX	Corporate	Governance	Principle	2.6.

However, the Company supports any director who wishes to undertake further education and training that supports their role as a director, 

and self-regulates on an informal basis. The board does not believe the cost of introducing more formal processes at this stage of the 

Company’s	evolution	is	warranted,	but	the	board	aims	to	achieve	compliance	with	ASX	Corporate	Governance	Principle	2.6	when	appropriate	

size and scale of the business is achieved.

Principle 3: Act ethically and responsibly

A listed entity should act ethically and responsibly.

Recommendation 3.1

A listed entity should:

(a)  have a code of conduct for its directors, senior executives and employees; and

(b)  disclose that code or a summary of it.

The Company has a code of conduct for directors, senior executives and employees that provides policy and guidance on matters of 

conduct. The aim of the code is to guide directors, senior executives and employees in the execution of their responsibilities, to ensure  

all	legal	obligations	and	stakeholder	requirements	are	considered,	and	to	provide	all	stakeholders	with	confidence	in	the	integrity	of	the	

Company and the directors. The company actively complies with this policy. The code of conduct is published on the Company’s website.

The Company has a policy concerning trading in company securities by directors and employees. The aim of this policy to provide guidance 

to directors and senior employees when acquiring or disposing of shares in the Company, and to ensure any acquisition or disposal of shares 

in the Company by a director or senior employee is conducted in accordance with legal and regulatory requirements and good corporate 

governance practice. The company actively complies with this policy. This policy is published on the Company’s website.

To enable a director to carry out his or her duties, the board allows individual directors to seek independent professional advice after 

discussion	with	the	chairman	in	the	first	instance.	The	aim	of	this	practice	is	to	ensure	that	all	directors	are	in	a	position	to	have	or	to	obtain	

all necessary information required for them to make an informed decision about any matter concerning the Company. Any necessary advice 
is obtained at the company’s expense and advice obtained is made available to all directors.

The	Company	therefore	operates	in	accordance	with	ASX	Corporate	Governance	Principle	3.1.

Principle 4: Safeguard integrity in corporate reporting

A listed entity should have formal and rigorous processes that independently verify and safeguard the integrity of its corporate reporting.

Recommendation 4.1

The board of a listed entity should:

(a)  have an audit committee which:

i.  has at least three members, all of whom are non-executive directors and a majority of whom are independent directors; and

ii. 

is chaired by an independent director, who is not the chair of the board,

and disclose:

iii.  the charter of the committee;

Corporate Governance Statement

73

Asia . Australasia . Europe . North America 
Corporate governance statement (continued)

Principle 4: Safeguard integrity in corporate reporting (continued)

Recommendation 4.1 (continued)

iv.  the relevant qualifications and experience of the members of the committee; and

v. 

in relation to each reporting period, the number of times the committee met throughout the period and the individual attendances of  

the members at those meetings; or

(b)  if it does not have an audit committee, disclose that fact and the processes it employs that independently verify and safeguard the integrity 

of its corporate reporting, including the processes for the appointment and removal of the external auditor and the rotation of the audit 

engagement partner.

In July 2012, the Company formed an Audit & Risk Committee. An independent director, Ms Tiffany Fuller, chaired the Audit & Risk 

Committee. Mr Chris Morris and Mr Adrian Giles were the committee’s other two members.

As	recommended	by	the	ASX	Principles,	the	committee	had	at	least	three	members,	and	was	chaired	by	an	independent	chair	who	was	 

not chair of the board. The Audit & Risk Committee however did not have only non-executive directors as members, nor consist of a majority	

of	independent	directors,	as	there	were	no	other	directors	defined	as	“independent”	as	defined	by	the	ASX	Principles	at	the	time.

The Audit & Risk Committee adopted a Charter that clearly set out its role and conferred on it all necessary powers to perform that role. The 

Audit & Risk Committee Charter was published on the Company’s website.

The Committee had the power to call upon the attendance of the CEO, CFO, the external auditor or any other person to the meeting from 

time to time. The directors also had access to professional advisors who provided advice and assistance as requested by the Committee 

members, and directors.

Compliance	with	accounting	and	financial	reporting	standards	and	procedures	are	subject	to	board	review	and	review	by	the	external	

auditors. Any non-executive director has direct access to the external auditor and is permitted to make such enquiries of the auditor, as they 

feel necessary. The external auditor is invited to attend the annual general meeting and make themself available to answer any questions 

pertaining	to	the	conduct	of	the	audit,	the	content	of	the	audit	report	or	the	financial	affairs	of	the	Company.

Recommendation 4.2

The board of a listed entity should, before it approves the entity’s financial statements for a financial period, receive from its CEO and CFO a 

declaration that, in their opinion, the financial records of the entity have been properly maintained and the financial statements comply with the 

appropriate accounting standards and give a true and fair view of the financial position and performance of the entity and that the opinion has been 

formed on the basis of a sound system of risk management and internal control which is operating effectively.

A	signed	declaration	from	the	CEO	and	CFO	(as	outlined	above)	was	obtained	by	the	Board	prior	to	the	directors	approving	the	entity’s	

financial	statements	for	the	financial	period.	The	Company	acts	in	accordance	with	ASX	Corporate	Governance	Principle	4.2.

Recommendation 4.3

A listed entity that has an AGM should ensure that its external auditor attends its AGM and is available to answer questions from security holders 

relevant to the audit.

The	Company	currently	holds	an	AGM	every	year	no	later	than	30	November,	in	accordance	with	this	ASX	Principle	and	the	ASX	Listing	

Rules.	The	AGM	is	typically	held	at	the	Company’s	auditors’	offices,	and	the	Company’s	auditors	are	available	to	shareholders	to	answer	any	

questions relevant to the audit.

The	Company	acts	in	accordance	with	ASX	Corporate	Governance	Principle	4.3.

Principle 5: Make timely and balanced disclosure

A listed entity should make timely and balanced disclosure of all matters concerning it that a reasonable person would expect to have a 

material effect on the price or value of its securities.

Recommendation 5.1

A listed entity should:

(a)  have a written policy for complying with its continuous disclosure obligations under the Listing Rules; and

(b)  disclose that policy or a summary of it.

The	Company	has	a	written	policy	for	complying	with	the	ASX	Listing	Rules	continuous	disclosure	requirements.	The	company	actively	

complies with this policy. The policy is published on the Company website in the Investor Relations section.

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Corporate Governance Statement

Asia . Australasia . Europe . North AmericaPrinciple 6: Respect the rights of security holders

A listed entity should respect the rights of its security holders by providing them with appropriate information and facilities to allow them to 

exercise those rights effectively.

Recommendation 6.1

A listed entity should provide information about itself and its governance to investors via its website.

The Company has a policy for promoting effective communication with shareholders. The company actively complies with this policy, by way 

of	regular	ASX	announcements,	letters	posted	to	shareholders,	and	regular	shareholder	presentations.

In	addition,	the	Company	maintains	an	up-to-date	Investor	Relations	section	on	its	website,	which	contains	links	to:

•	

•	

•	

the names, photographs and brief biographical information for each of its directors and senior executives;

its constitution, its board charter and the charters of its board committees;

the corporate governance policies and other corporate governance materials referred to in these recommendations;

•	 copies	of	its	annual	reports	and	financial	statements;

•	 copies	of	its	announcements	to	the	ASX;

•	 copies of notices of meetings of security holders and any accompanying documents;

•	 copies	of	its	media	releases,	which	are	also	published	on	LinkedIn,	Facebook	and	Twitter	(where	appropriate);

•	

if it keeps them, webcasts and/or transcripts of meetings of security holders or investor or analyst presentations and copies of any 

materials distributed at those presentations;

•	 contact details for enquiries from shareholders, analysts or the media; and

•	 contact for its securities registry.

The	Company,	and	some	of	its	directors	and	employees,	are	also	active	on	social	media,	including	LinkedIn,	Facebook	and	Twitter.

The	Company	therefore	acts	in	accordance	with	ASX	Corporate	Governance	Principle	6.1.

Recommendation 6.2

A listed entity should design and implement an investor relations program to facilitate effective two-way communication with investors.

The Company has both a formal and informal investor relations program, which is appropriate to its size.

In addition to the Company’s Annual General Meeting, the Company undertakes to deliver two additional shareholder update presenta-tions 

throughout the year, usually following the half-year and full-year results announcements. Shareholder update presentations are usually held in 

both Sydney and Melbourne, and are held with both institutional and private investors by arrangement, and to the broader public and 

shareholder	base	where	interest	is	sufficient	to	justify	them.

In addition to the formal investor relations program outlined above, the Company also actively engages with shareholders, either by meeting 

with them upon request (where reasonable) and responding to any enquiries they make from time to time.

The Company has appointed an internal Investor Relations team, which includes to the CEO and CFO, to ensure all enquiries from 

shareholders receive an appropriate response within as short a time-frame as possible.

As	such,	the	Company	currently	acts	in	accordance	with	ASX	Corporate	Governance	Principle	6.2.

Recommendation 6.3

A listed entity should disclose the policies and processes it has in place to facilitate and encourage participation at meetings of security holders.

Notices of shareholder meetings are sent to all shareholders in advance of the meeting. These notices contain detailed background to all 

resolutions and the processes to vote.

Recommendation 6.4

A listed entity should give security holders the option to receive communications from, and send communications to, the entity and its security 

registry electronically.

The Company currently allows shareholders to receive communications from the Company and its security registry (Computershare) 

electronically.

In addition, the Company allows shareholders to communicate with the Company via email to investor.relations@adslot.com.

The	Company	currently	operates	in	accordance	with	ASX	Corporate	Governance	Principle	6.4.

Corporate Governance Statement

75

Asia . Australasia . Europe . North AmericaCorporate governance statement (continued)

Principle 7: Recognise and manage risk

A listed entity should establish a sound risk management framework and periodically review the effectiveness of that framework.

Recommendation 7.1

The board of a listed entity should:

(a)  have a committee or committees to oversee risk, each of which:

i.  has at least three members, a majority of whom are independent directors; and

ii. 

is chaired by an independent director;

and disclose:

iii.  the charter of the committee;

iv.  the members of the committee; and

v.  as at the end of each reporting period, the number of times the committee met throughout the period and the individual attendances of 

the members at those meetings; or

(b)  if it does not have a risk committee or committees that satisfy (a) above, disclose that fact and the processes it employs for overseeing the 

entity’s risk management framework.

The directors of the Company take the management of business risk seriously. Formerly via the Audit & Risk Committee, and now via the full 
Board,	it	identifies	and	evaluates	risks,	and	their	associated	mitigation	strategies.

The	area	of	risk	considered	under	the	risk	policy	include:	strategic	and	market	risk;	financial;	asset	and	resources;	personnel	and	productivity;	

intellectual property and information; product and operations; technological and systems; and legal and compliance risk. Financial risk 

management, including market risks, credit risk, liquidity risk, cash flow and fair value interest rate risk are each addressed in the annual 

report of the Company.

In accordance with section 295A of the Corporations Act, the board has received assurance from both the CEO and CFO that a system of risk 

management and internal control appropriate to the size and nature of the organisation is in place and is operating effectively in all material 

respects.

Recommendation 7.2

The board or a committee of the board should:

(a)  review the entity’s risk management framework at least annually to satisfy itself that it continues to be sound; and

(b)  disclose, in relation to each reporting period, whether such a review has taken place.

The Audit & Risk Committee reviewed the risk management framework during the year and no substantive changes were made from the 

framework in place at the time.

Recommendation 7.3

A listed entity should disclose:

(a) 

if it has an internal audit function, how the function is structured and what role it performs; or

(b)  if it does not have an internal audit function, that fact and the processes it employs for evaluating and continually improving the 

effectiveness of its risk management and internal control processes.

The Company does not have an internal audit function. The Audit & Risk Committee throughout the year evaluated risk management and 

internal control processes. Further, in accordance with section 295A of the Corporation Act, the Company has received assurance from both 

the CEO and CFO that a system of risk management and internal control appropriate to the size and nature of the organisation is in place 

and is operating effectively in all material respects

Recommendation 7.4

A listed entity should disclose whether it has any material exposure to economic, environmental and social sustainability risks and, if it does, how it 

manages or intends to manage those risks.

The Company believes it does not have any material exposure to economic, environmental or social sustainability risks and as such does not 

produce a sustainability report.

76

Corporate Governance Statement

Asia . Australasia . Europe . North America 
Principle 8: Remunerate fairly and responsibly

Recommendation 8.1

The board of a listed entity should:

(a)  have a remuneration committee which:

1.  has at lest three members, a majority of whom are independent; and

2.  is chaired by an independent director,

and disclose:

3.  the charter of the committee;

4.  the members of the committee; and

5.  as at the end of each reporting periods the number of times the committee met throughout the period and the individual attendances  

of the members at those meetings, or

(b)  if it does not have a remuneration committee, disclose that fact and the processes it employs for setting the level and composition of 

remuneration for directors and senior executives and ensuring that such remuneration is appropriate and not excessive.

The Company operates a Remuneration Committee and its Charter is published on the Company website. The members of the 

Remuneration	Committee	were	formerly	Mr	Andrew	Barlow	(Chair),	Mr	Chris	Morris	and	Mr	Adrian	Giles.	Since	the	appointment	of	Mr	Geoff	

Dixon	and	Mr	Quentin	George	to	the	Board	of	Directors;	the	resignation	of	Mr	Chris	Morris	from	the	Board;	the	resignation	of	Adrian	Giles	 
as	Chair	of	the	Board,	and	the	subsequent	appointment	of	Mr	Andrew	Barlow	as	Chair	of	the	Board:	the	remuneration	committee	now	

consists	of	Mr	Adrian	Giles	(Chair),	Mr	Andrew	Barlow,	Mr	Geoff	Dixon	and	Mr	Quentin	George.

The	committee	meets	the	ASX	principles	by	having	at	least	three	members,	and	chaired	by	an	independent	director,	but	a	majority	of	its	

members	are	not	independent.	Despite	this	the	Board	believes	the	composition	of	the	Remuneration	Committee	operates	effectively.	The	

directors have access to professional advisors who provide advice and assistance as requested by the directors.

Recommendation 8.2

A listed entity should separately disclose its policies and practices regarding the remuneration of non-executive directors and the remuneration of 

executive directors and other senior executives.

The non-executive directors and the executive directors and senior management of the company have clearly distinguishable remuneration 

structures that are set out in documented service agreements. Full remuneration details for directors and key executives are provided in the 

director’s	report	and	the	notes	to	the	annual	financial	statements	in	this	annual	report.

Corporate Governance Statement

77

Asia . Australasia . Europe . North America 
Shareholder Information

Additional	information	required	by	the	Australian	Stock	Exchange	Limited	and	not	shown	elsewhere	in	this	report	is	as	follows.	 

The information is current as at 22 August 2014.

Distribution of equity securities

The number of shareholders by size of shareholding in each 
class	of	shares	are:

1–1,000

1,001–5,000

5,001–10,000

10,001–100,000

100,001 +

TOTAL

The number of shareholders holding less than a marketable 
parcel	of	shares	(4,546	shares):

Ordinary Shares

Options

Number of 
Holders

Number of 
Shares

Number of 
Holders

Number of 
Options

173

385

637

18,878

1,319,089

5,219,262

1,946

81,901,548

994

965,091,979

4,135

1,053,550,756

462

866,066

-

-

-

-

2

2

-

-

-

-

2,300,000

2,300,000

78

Shareholder Information

Asia . Australasia . Europe . North America 
 
Twenty largest shareholders

The	names	of	the	twenty	largest	holders	of	quoted	shares	are:

1.  DAWNIE	DIXON	PTY	LTD	

2.  VENTURIAN	PTY	LTD	

3.  FINICO	PTY	LIMITED

4.  NATIONAL	NOMINEES	LIMITED

5.  AMBLESIDE	VENTURES	PTY	LTD	

6.  ANDAMA	HOLDINGS	PTY	LTD	

7.  ZERO	NOMINEES	PTY	LTD

8.  EYEWONDER	AUSTRALIA	PTY	LTD

9.  OVERACHIEVE	PTY	LTD	

10.  ANSEARCH	COM	AU	PTY	LTD

11.  G	&	D	DIXON	INVESTMENTS	PTY	LTD

12.  BRISPOT	NOMINEES	PTY	LTD	

13.  HSBC	CUSTODY	NOMINEES	(AUSTRALIA)	LIMITED

14.  FINICO	PTY	LIMITED	

15.  COTU	INVESTMENTS	PTY	LTD	

16.  YARRA	VENTURES	PTY	LTD	

17.  NAVIGATOR	AUSTRALIA	LTD	

18.  CAPITAL	ACCRETION	PTY	LTD	

19.  SANDHURST	TRUSTEES	LTD	

20.  PHILIP	MURPHY	INVESTMENTS	PTY	LTD	

Listed Ordinary Shares Number of Shares % of Shares 72,452,688 61,055,667 55,148,796 37,266,085 31,607,563 24,500,000 21,000,000 19,769,261 18,500,000 16,598,387 12,302,184 9,995,299 9,336,771 9,179,849 8,900,000 8,706,577 8,593,956 8,000,000 7,398,153 7,310,222 6.88 5.80 5.23 3.54 3.00 2.33 1.99 1.88 1.76 1.58 1.17 0.95 0.89 0.87 0.84 0.83 0.82 0.76 0.70 0.69 Total Top 20 holders of Ordinary Shares Remaining holders balance 447,621,458 605,929,298 42.49 57.51 Classes of Shares Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. Substantial Shareholders Geoff Dixon Chris Morris Andrew Barlow Voting Rights All ordinary shares carry one vote per share without restrictions. Shares % Shares 86,252,015 70,410,696 62,803,769 8.19% 6.68% 5.96% Shareholder Information 79 Asia . Australasia . Europe . North America Corporate Directory Directors Chairman Mr Andrew Barlow Executive Director Mr Ian Lowe Mr Ben Dixon Europe United Kingdom 79 Wardour Street Soho, London W1D 6QB United Kingdom Bankers National Australia Bank Limited 424 St Kilda Road St Kilda, VIC 3004 Phone: +44 7 432 637 446 Share Register Non-Executive Director Germany Computershare Registry Services Pty Ltd Hamburg Business Center Poststrasse 33 20354 Hamburg Germany Yarra Falls 452 Johnston Street Abbotsford, VIC 3001 Phone: +49 40 3508 5730 Home Stock Exchange Australian Securities Exchange Limited Level 45, South Tower Rialto, Asia Pacific Offices Melbourne Level 2, 85 Coventry Street South Melbourne, VIC 3205 Australia Phone: +61 3 8695 9100 Sydney Level 6, 241 Commonwealth St Surry Hills NSW 2010 PO Box 1721 Darlinghurst NSW 1300 525 Collins Street Melbourne, VIC 3000 ASX Code: ADJ Website www.adslot.com Phone: +61 2 9690 3900 Shanghai 1-231, Shanghai 1933 No 10 Shajing Road Shanghai 200080 China Phone: +86 21 6467 9909 Auckland Level 3, 48-52 Wyndham St Auckland 1010 New Zealand Phone: +64 9 374 1450 Auditors Grant Thornton Australia The Rialto Level 30, 525 Collins St Melbourne, VIC 3000 Mr Adrian Giles Mr Geoff Dixon Mr Quentin George Chief Executive Officer Mr Ian Lowe Company Secretary Mr Brendan Maher Head Office Adslot Ltd Level 2, 85 Coventry St South Melbourne, VIC 3205 Australia Phone: +61 3 8695 9100 Fax: +61 3 9696 0700 Toll free 1300 852 722 Registered Office Adslot Ltd Level 2, 85 Coventry Street South Melbourne, VIC 3205 Australia Phone: +61 3 8695 9100 Fax: +61 3 9696 0700 Toll free 1300 852 722 North America Offices New York 41 E 11th Street, 11th Floor New York, NY 10003 United States of America San Franciso 156 2nd Street San Francisco, CA 94105 United States of America Phone: +1 800 853 146 80 Corporate Directory Asia . Australasia . Europe . North America