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FY2016 Annual Report · adidas
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Contents 

Chairman’s Report 

Directors’ Report 

Remuneration Report 

Auditors Independence Declaration 

Consolidated Statement of Profit or Loss and Other Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Changes in Equity 

Consolidated Statement of Cash Flows 

Notes to the Financial Statements 

Directors’ Declaration 

Independent Audit Report to the Members 

Corporate Governance Statement 

Shareholder Information 

Corporate Directory 

2 

4 

13 

21 

22 

23 

24 

25 

26 

63 

64 

67 

67 

68 

1 

 
 
Chairman’s Report 

Dear Shareholders, 

It is with great pleasure that I present the Company’s Annual Report for 2016. 

Financial Year 2016 saw continued growth in the emerging Adslot business, with Trading Technology revenues 
up 59% on the prior year. Trading Revenues are the fastest growing part of the business made up of both 
Licence Fees (fixed contract recurring revenue) and Trading Fees (transactional revenue), both up 75% and 
25% respectively on FY15. 

Revenues  from  continuing  operations  and  total 
income were both up 19% on the prior year, and 
the Company’s EBITDA loss was improved by a 
further 11%.   

From a cash-flow perspective, receipts from trade 
and other creditors grew 36% year on year, from  
$8.3m  to  $11.3m,  while  net  cash  outflows  from 
operating activities continued to reduce by 13%, 
from ($3.18m) to ($2.75m). 

During  the  twelve  months  to  30  June  2016,  the 
annualised value of digital ad spend captured via 
Symphony grew by 20% from $2.3 billion to $2.75 
billion,  currently  sitting  at  $3  billion.    Ad  spend 
captured via the Symphony work-flow solution is 
strategically  very  important  to  the  Company,  as 
we will see this ad spend drive Trading Fees (clip 
of  the  ticket  transactional  revenue)  in  the  years 
ahead. 

far 

the  Company’s  most  significant 
By 
announcement  came  in  August  this  year,  when 
Adslot  announced  it  had  signed  a  long-term, 
world-wide  contract  to  deploy  Symphony  for 
groupm - the biggest media buyer in the world - 
the 
across  multiple  markets. 
estimated  digital  ad  spend  executed  via 
Symphony is expected to more than double to circa $7 billion over the next two years – representing nearly 
14% of the total digital ad spend globally in 2015. 

  This  means 

During the year, Adslot’s own CIO, Robyn Parker, was 
appointed  co-chair  of  the  global  Internet  Advertising 
Bureau’s  (IAB)  “OpenDirect  Working  Group”,  which 
developed  the  standard  protocols  adopted  by  the 
industry and announced in March 2016.  A number of 
broking houses also initiated research coverage on the 
Company,  including  Petra  Capital,  BW  Equities  and 
Euroz. 

From  a  corporate  perspective,  we  undertook  a  $4.6 
million  capital  raising  (strategic  placement)  in  April 
2016  at  $0.08  a  share. 
the 
announcement of the groupm contract and the release 

following 

  And 

2 

 
 
 
 
 
 
 
 
of  the  end  of  year  financial  results  in  August  2016,  we  announced  a  further  $18  million  placement  and 
entitlements issue at $0.11 per share in September. 

As a result, the Company has never been in a stronger position to execute on its strategy.  These funds will 
be  invested  to  grow  our  engineering  team  significantly  over  the  next  18  months  to  maintain  our  product 
leadership globally; accelerate deployment of Symphony into groupm throughout Europe and the Asia Pacific 
region; and increase our sales and account service teams to drive adoption of our trading platform, which will 
in turn drive and accelerate the growth in transactional revenues for many years to come. 

I’d like to take this opportunity to thank all our loyal shareholders who have continued to support the 
Company through the establishment phase, and trust all shareholders will be well-rewarded for their patience 
in the years to come. 

Yours sincerely, 

Andrew Barlow 

Chairman 

28 September 2016 

3 

 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report 

287 510 (‘the Company’) and its controlled entities (‘the Group’) for the financial year ended 30 June 2016 and the 
auditor’s report thereon. 

Your Directors present their report, together with the financial report of Adslot Ltd ACN 001 

Information on Directors 

All directors listed below were directors for the whole financial year and up to the date of this report.  

Mr Andrew Barlow  
Non-Executive Chairman 
(Age 43) 

Andrew Barlow is the founder of Adslot and an experienced technology entrepreneur. Prior to Adslot, 
Mr  Barlow  co-founded  Hitwise  with  Adrian  Giles  in  1997,  was  Chairman  and  Managing  Director  of 
Hitwise from 1997 – 2000, and Director of R&D from 2000 – 2002. Hitwise was ranked one of the Top 
10 fastest growing companies by Deloitte for five years running, before being sold to Experian Group 
(LSX.EXPN)  in  May  2007.      Mr  Barlow  is  also  the  Founder  of  Venturian,  a  privately-owned  venture 
capital  fund  with  investments  in  early-stage  technology  companies  with  unique  IP,  highly  scalable 
business models and global market potential.   Mr Barlow was also Founder and CEO of Max Super, 
an online retail superannuation fund sold to Orchard Funds Management in 2007.  

Mr Barlow is a director of Nitro Software, Inc. 

Mr Adrian Giles 
Non-Executive Director 
(Age 42) 

Adrian  Giles  is  an  entrepreneur  with  business  interests  in  Internet,  information  technology  and 
intellectual  property.  In  1997  Mr  Giles  co-founded  Sinewave  Interactive  which  researched  and 
pioneered  the  concept  of  marketing  a  website  using  search  engines  and  was  the  first  company  in 
Australia to offer Search Engine Optimisation (SEO) as a service.  

In 1997 Mr Giles co-founded Hitwise which grew over 10 years to become one of the most recognised 
global internet measurement brands operating successfully in the USA, UK, Australia, NZ, Hong Kong, 
and Singapore. Whilst positioning the company for a NASDAQ listing in early 2007 Hitwise was sold to 
Experian (LSX: EXPN) in one of Australia’s most successful venture backed Internet trade sales. Mr 
Giles  is  also  Chairman  of  Market  Engine,  a  global  retailing  platform  and  support  company  offering 
Western brands direct access to half a billion new customers in China.  

Mr Giles is Chair of the Remuneration Committee. 

Mr Ian Lowe 
CEO and Executive Director 
(Age 46) 

Ian Lowe is one of Australia’s most experienced digital media executives, having built and run a number 
of successful global media technology companies from Australia. He has also forged an impeccable 
reputation  in  the  advertising,  media  and  technology  community  domestically  and  internationally,  and 
has a deep understanding of both agency (demand-side) and publisher (supply-side) businesses. 

Mr Lowe previously held the role of Chief Executive Officer of Facilitate Digital Ltd, and prior to that, 
worked for and managed numerous other media and media technology businesses including Traffion, 
Red Sheriff, PMP Limited, and George Patterson Bates. 

Mr Ben Dixon 
Executive Director 
(Age 43) 

Ben Dixon’s career in the advertising industry goes back over 18 years and includes roles at several 
large multinational agency groups including DDB and Mojo. He has wide experience across both the 
media  buying  and  account  management  fields  having  held  senior  positions  directing  accounts  for 
advertisers such as Telstra and Kraft Foods. In particular he was responsible for the development and 
implementation of eCommerce and online strategies across a number of advertisers. 

In late 1999 Ben conceptualised and then co-founded Facilitate Digital Pty Ltd, assuming the role of 
General Manager. In the subsequent 3 years he played an integral role in steering the business through 
an industry collapse to a position of strength. Ben was appointed Chief Executive Officer of Facilitate 
when Adslot acquired it in December 2013. 

4 

 
 
Mr Geoff Dixon 
Non-Executive Director 
(Age 76) 

Geoff Dixon is an experienced and successful corporate executive with a background in the media, 
mining, aviation and tourism sectors at executive and board level.  He was Managing Director and 
Chief Executive Officer of Qantas Airways Limited for eight years until 2008 and Chairman of Tourism 
Australia for six years until July 2015. He is Chairman of the Garvan Medical Research Foundation 
and  Chairman  of  the  privately  held  Australian  Pub  Fund.    He  is  on  the  board  of  the  publicly  listed 
Crown Limited and the board of the Museum of Contemporary Art Australia, and is an Ambassador 
for the Australian Indigenous Education Foundation. 

Directorships of other Australian Listed Companies during the past 3 years:  

  Crown Limited from 7 July 2007 to present. 

Mr Quentin George 
Non-Executive Director 
(Age 46) 

Quentin George is one of the advertising industry’s most credentialed and respected thought leaders.  
Based  in  the  United  States,  Mr  George  has  previously  served  as  the  Chief  Digital  and  Innovation 
Officer  at  IPG  Mediabrands,  where  he  was  responsible  for  overseeing  $2b  in  digital  media  spend 
across global media agency networks, as well as specialist digital agencies for Fortune 500 brands. 

Mr  George  has  also  previously  held  the  positions  of  Global  Head  of  Digital  Media  and  Strategic 
Innovation,  and  President,  Global  at  Universal  McCann.  In  2008,  Mr  George  led  the  team  that 
architected  and  built  the  industry’s  first  ever,  standalone  programmatic  media-buying  agency, 
Cadreon, which he successfully grew into a multi-national organisation encompassing North America, 
Europe and Asia-Pacific. 

Mr  George  has  also  previously  served  on  the  customer  advisory  boards  of  Google,  Microsoft 
Advertising, Yahoo! and AOL. He has also served on high-profile industry advisory boards including 
the Internet Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA’s), 
and has held senior leadership roles at digital agencies such as Razorfish and Organic. 

Ms Sarah Morgan 
Non-Executive Director 
(Age 46) 

Sarah Morgan is an experienced corporate finance advisor.  Most of her career was as a Director of 
independent corporate advisory firm Grant Samuel.  Over this time Ms Morgan was involved in a large 
number of transactions including public company M&A, IPOs, capital raisings (debt & equity), asset 
acquisitions  and  divestments,  and  company  and  business  valuations,  across  a  broad  range  of 
industries. 

Ms Morgan is a non-executive director of Hong Kong based Luxe City Guides and the National Gallery 
of  Victoria  Foundation  and  is on  the  advisory  board  of  Melbourne  University's  entrepreneurship 
program - the Melbourne Accelerator Program. 
Directorships of other Australian Listed Companies during the past 3 years: 

  Hansen Technologies Limited (ASX:HSN) from October 2014 to current 
 

Future Generation Global Investment Company (ASX:FGG) from July 2015 to current. 

Ms Morgan is Chair of the Audit and Risk Committee. 

Mr Brendan Maher 
Company Secretary 
(Age 48) 

Brendan Maher joined the Company in 2010 as a qualified Chartered Accountant and has over 27 
years’ experience gained both in Australia and overseas with Arthur Andersen, National Westminster 
Bank and Skilled Group Limited. 

Mr Maher has extensive experience in financial reporting, corporate transactions and was Company 
Secretary at Skilled Group Limited prior to joining Adslot. 

Mr Maher is a member of the Institute of Chartered Accountants in Australia and New Zealand, and 
also a member of the Australian Institute of Company Directors. 

5 

 
 
 
Directors’ Report (continued) 

Directorships of other listed companies 

Other  than  those  disclosed  on  pages  4  to  5  of  this  Annual  Report  no  director  holds  a  Directorship  in  any  other  listed 
companies in the three year period immediately before the end of the financial year. 

Director’ shareholdings 

The following table sets out each director’s relevant interest in shares or options in shares of the Company as at the date 
of this report. 

Directors 

Ordinary Shares 

Share Rights 

ESOP Shares  

Mr Andrew Barlow 
Mr Adrian Giles 
Mr Ian Lowe 
Mr Ben Dixon 
Mr Geoff Dixon 
Mr Quentin George 
Ms Sarah Morgan 

# 

# 

# 

57,803,769 
19,633,409 
14,461,929 
35,369,513 
86,252,015 
- 
- 

- 
- 
17,000,000 
- 
- 
- 
- 

- 
- 
- 
- 
- 
1,000,000 
- 

ESOP Shares 
Performance Rights 

# 

- 
- 
- 
500,000 
- 
- 
- 

Remuneration of directors and senior management 

Information  about  the  remuneration  of  directors  and  senior  management  is  set  out  in  the  remuneration  report  of  this 
directors’ report. 

Directors’ Meetings 

The following table sets out the number of meetings of the Company’s Directors held during the year ended 30 June 2016 
and the number of meetings attended by each Director. 

Directors 

Mr Andrew Barlow 
Mr Ian Lowe 
Mr Adrian Giles 
Mr Geoff Dixon 
Mr Ben Dixon 
Mr Quentin George 
Ms Sarah Morgan 

Board of Directors 
Held 

Attended 

Remuneration Committee 

Held 

Attended 

Audit and Risk Committee 
Attended 

Held 

9 
9 
9 
9 
9 
9 
9 

9 
9 
9 
7 
9 
6 
9 

3 
- 
3 
- 
- 
3 
- 

3 
- 
3 
- 
- 
3 
- 

- 
- 
3 
3 
- 
- 
3 

- 
- 
3 
2 
- 
- 
3 

Principal activities 

Adslot Ltd derives revenue from three principal activities:  

1.  Trading Technology - comprises Adslot, a leading global media trading technology, and Symphony, market-leading 
workflow automation technology for media agencies. 

2.    Services  -  comprises  digital  marketing  services  -  provided  by  the  company’s  Webfirm  division  -  and  project-based 
customisation of Trading Technology. 

3.  Adserving - technology that enables advertisers to deliver, measure and optimise the performance of online display 
advertising. 

Operating Results 

Underpinned by a year on year increase of 59% in Trading Technology revenues, Consolidated Group revenues for the 
FY16 period of $8,513,782 represent an increase of 19% versus the year prior ($7,175,494). 

The Consolidated Group operating loss before interest, income tax, depreciation and amortisation (EBITDA) of $3,260,724 
saw an improvement of 11% compared to a loss for the prior year of $3,647,611.   

The  Consolidated  Group  operating  loss  of  $8,138,485,  is  a  12%  improvement  compared  to  a  loss  for the  prior  year  of 
$9,205,521.

6 

 
 
Review of Operations 
The  12  months  to  30  June  2016  was  significant  for  Adslot  as  the  Company  continued  to  progress  the  execution  of  its 
strategy and build sales momentum.  Significant achievements for FY16 include: 

59% growth in Trading Technology revenues 

 
  Major  enhancements  to  the  Symphony-Adslot  integration  and  first  wave  of  trading  activity  via  the  integration 

secured 

  Successful deployment of material product feature enhancements 

These achievements, in combination  with the global multi-year contract with groupm – announced on 19th August (see 
further  detail  under  ‘Subsequent  Events’  on  page  11)  -  have  generated  sales  momentum,  and  see  the  Company  well 
positioned to benefit from ongoing, accelerating growth in Trading Technology revenues in FY17 and beyond. 

Significant Achievements 

59% growth in Trading Technology revenues year on year 

The  Trading  Technology  revenue  segment  was  the  Group’s  growth  driver,  increasing  by  59%  against  the  prior 
corresponding period and the largest contributing revenue segment for the Group. 

Trading  Technology  revenues  comprise  Symphony,  a  market-leading  workflow  automation  technology  (from  which  the 
Company derives Licence Fees) and Adslot, a leading global media trading technology (from which the Company derives 
Trading Fees).  Both platforms provide purpose built interfaces for media agencies and publishers to plan, negotiate and 
trade online display advertising. 

Licence Fees and Trading Fees both contributed growth in FY16, with Licence Fees accounting for the majority of total 
Trading Technology revenues and delivering higher year on year growth in dollar terms. 

7 

 
 
 
Review of Operations (continued) 

Due to the seasonal slow down in media buying in the March quarter, Trading Fees dipped in 2H FY16 as expected.  The 
June quarter saw an increased level of campaign activity although trading activity across the industry generally was slightly 
softer than anticipated, as evidenced by spend levels in both Symphony and Adslot. 

The September quarter has seen a significant lift, with trading activity to August 29 already exceeding that prior quarter 
and with approximately 35% of the quarter remaining.  It is expected the majority of the cash flow impact of this increased 
trading activity will be realised in the December quarter. 

The combination of agency workflow technology (Symphony), and media trading technology (Adslot) provides Adslot with 
a unique combination of assets that benefit both media buyer and seller.  The integration of these two platforms, whereby 
Adslot  can  leverage  circa  $3b  of  media  buying  captured  within  Symphony  to  generate  Trading  Fees,  is  a  core  growth 
strategy of the Company (see further comments under ‘First trading activity secured via the Adslot-Symphony integration’). 

In line with growth in Licence Fees, Symphony’s global user base of media planners, media buyers and online publishers 
continues to build (see chart below). 

This  growing  community  of  media  traders  and  the  incumbency  their  reliance  on  Symphony’s  workflow  automation,  in 
combination with the ongoing integration of Adslot’s trading tools into Symphony’s workflow, creates a strong position from 
which to establish adoption momentum and Trading Fee revenue growth. 

Valued  at  USD  $51b  in  2015,  online  display  advertising’s  forward  guaranteed  segment  presents  material  growth 
opportunity for Adslot in FY17 and beyond. 

Revenue segments other than Trading Technology performed broadly in line with expectation: 

  Services revenues increased by 6% year on year and are expected to remain flat going forward 
  Adserving revenues declined in FY16 and are expected to continue to decline over the course of FY17 

Significant Enhancements to the Symphony-Adslot Integration 

Over the FY16 period a number of major feature enhancements were made to the Adslot-Symphony integration.  These 
enhancements are central to the continuous improvement of the trading toolset available within Symphony, and by virtue 
of it accelerated user adoption of the toolset.  Examples of major enhancements to the integration include: 

  Briefing – allows a buyer to describe a series of campaign objectives then distribute this in the form of a brief to 
select  publishers.  In  response,  publishers  can  then  use  Adslot’s  real  time  availability  feature  to  generate  a 
schedule of proposed activity and share it with the buyer. 
Frequency  Capping  –  allows  a  buyer  to  configure  the  number  of  times  over  any  chosen  period  they  want  an 
individual to see a campaign, then query inventory availability against it in real time. 

 

  Key Value Targeting – allows a Symphony buyer to view and configure advanced targeting options for a publisher 

product as they would if using the Adslot interface. 

  Discount/Commission Management – enhancements to how a buyer and seller collaborate/negotiate and agree 

via the platform applicable discount and commission rates. 

  Alerts enhancements - publisher comments entered into Adslot are displayed on screen and via email alert to the 

Symphony buyer. 

  Enhanced controls & permissions – improved business rule management for media agencies, allowing them to 

assign authorisation rights and controls for any trade managed via the Symphony-Adslot integration. 

8 

 
 
First Wave of Trading Activity via the Integration Secured 

FY16 saw the commencement of trading activity via the Symphony-Adslot integration from Symphony clients in multiple 
geographies including Australia, New Zealand and Europe. 

Whilst still in the early adoption phase, this activity has exposed a number of large agencies to the capabilities within the 
Symphony-Adslot integration.  All trades executed have been successful and customer validation evident in the form of 
repeat activity. 

The Company remains particularly focused on this area of the growth opportunity, and momentum continues to build as 
some of Adslot’s largest Symphony clients plan to transition more of their trading activity to the integration in 1H FY17. 

While  the  majority  of  Trading  Fees  in  FY16  were  not  generated  via  the  Symphony-Adslot  integration,  as  Trading  Fee 
revenue growth accelerates it is expected that an increasing percentage of this will be derived from the integrated solution. 

Successful Deployment of Material Product Feature Enhancements 

Over  the  FY16  period  a  number  of  major  feature  enhancements  were  also  made  to  the  Adslot  platform.    These 
enhancements  all  provide  incremental  value  to  the  buyer  and  seller  using  Adslot,  and  in  combination  have  materially 
increased the value of the technology to both the media buyer and the media seller.  Examples include: 

  Briefing – allows a buyer to describe a series of campaign objectives then distribute this in the form of a brief to 
select  publishers.  Publishers  can  then  use  Adslot’s  real  time  availability  feature  to  generate  a  schedule  of 
proposed activity and share it with the buyer in response. 

  Discount/Commission Management – allows buyer and seller to collaborate via the platform to agree/negotiate 

applicable discount and commission rates. 

  Video – allows buyers and sellers to more seamlessly trade video inventory including automation of VAST tags. 
  Ad-hoc products – allows a buyer and seller to trade product inventory that may not yet be fully set up by the 
seller in the Adslot platform.  This ensures trades that have a narrow window in which to close can be executed 
first, and the set up completion undertaken at a future date. 

  Device targeting – allows a seller to expose device specific targeting (e.g. mobile, tablet) to a buyer. 
  Status messaging – enhancements to status messaging for publishers (sellers), including opt in/out features. 
 
 

Improvements to the API for integrations (e.g. Symphony). 
Improvements to briefing and planning workflows. 

9 

 
 
 
Review of Operations (continued) 

Several of these feature enhancements have rapidly translated to increased adoption.  For example, in the corresponding 
12 months to June 30 2016: 

 
 

The number of mobile/video products available to buyers in the Adslot marketplace increased by 93% 
The total number of (all) products available to buyers in the Adslot marketplace increased by 38% 

Likely Developments and Business Strategies 

Continued Growth in Trading Technology Revenues 

The three-year trend of Trading Technology revenue growth is expected to continue and accelerate, derived from growth 
in both Licence Fees and Trading Fees. 

In FY17, it is anticipated that growth in Licence Fees will outpace growth in Trading Fees in dollar terms, due significantly 
to the global multi-year contract with groupm announced on 19th August (see further detail under ‘Subsequent Events’ on 
page 11).  In combination with the organic growth of Licence Fees from existing clients (as global digital ad spend continues 
to  grow  at  circa  20%  CAGR)  and  new  business  opportunities,  Licence  Fee  revenues  will  in  the  short  to  medium  term 
represent the majority of Trading Technology revenues. 

Trading Fee growth will also continue, and in percentage growth terms likely exceed Licence Fee growth year on year.  
The hybrid of passive, recurring Licence Fees and transaction generated Trading Fees is a strong position from which the 
Company can  focus increasing sales effort over time to unlock more Trading Fees from Symphony customers.  Whilst 
Trading  Fees  is  a  relatively  nascent  revenue  stream,  and  the  media  industry  remains  in  the  early  adoption  phase,  the 
Company’s sales pipeline is building and the revenue opportunity it presents is a multiple of Licence Fees. 

Continued Growth of Demand Captured via Symphony 

As  a  direct  result  of  the  global  multi-year  contract  with  groupm  announced  on  19th  August  (see  further  detail  under 
‘Subsequent Events’ on page 11), and in combination with the rate of industry growth in global digital ad spend, Adslot 
expects to see a significant lift in the value of media activity (demand) executed via Symphony over the next 3+ years as 
outlined in the chart below. 

Annualised Display Spend Executed via Symphony (AUD) 

In  addition  to  the  general  correlation  between  activity  executed  via  Symphony  and  the  Licence  Fees  it  generates,  the 
anticipated growth in this demand (projected to be as high as circa $7b annualised by Q4 FY18), increases with it the size 
of the Trading Fee revenue opportunity. 

Furthermore, as the level of activity and demand captured via Symphony builds, the Company’s ability to leverage this to 
drive adoption of its integrated trading toolset improves. 

10 

 
 
 
 
 
 
The Integration of Symphony and Adslot will be Continually Enhanced 

The Company has engaged in close consultation with agencies and publishers, including the global Symphony agency 
client base, and identified a number of enhancements to the Symphony-Adslot integration that it’s confident will generate 
accelerated adoption and with it further Trading Fee revenue growth. 

Customer  feedback  from  those  that  have  used  the  Symphony-Adslot  integration,  Symphony  agencies  yet  to  use  the 
integration,  and  agencies  and  publishers  more  generally,  has  identified  a  number  of  areas  in  which  new  features  will 
substantially increase adoption. 

The product areas targeted for future development include: 

  Enhanced audience segmentation – buyers want to be able to rapidly discover, plan, negotiate and trade audience 
targeted products and inventory.  Enhancements in this area of the platform and the Symphony-Adslot integration 
will  also  allow  online  publishers  to  expose  more  granular  audience  variables  to  buyers  including  the  ability  to 
match to an audience specific to an advertiser or campaign. 

  Performance optimisation: 

o  Buyers  and  sellers  want  to  reference  their  aggregate  trading  history  to  inform  discussions  and 

negotiations pertaining to what inventory to buy/sell, and the price the pay/ask for it. 

o  Buyers  and  sellers  want  to  reference  historical  campaign  performance  to  inform  discussions  and 
negotiations pertaining to what inventory to buy/sell, it’s projected value or performance and the price to 
pay/ask. 

  Partner integrations – the Company expects to complete and launch two partner integrations in 1H FY17, further 

detail of which will be released on completion. 

These  product  enhancements  align  with  the  Company’s  belief  that  trading  automation  must  deliver  more  than  just 
operational efficiency, but also improve campaign effectiveness (performance). 

Matters Subsequent to the End of the Financial Year 

Global Multi-Year Contract with groupm – the World’s Largest Media Buyer 

On 19th August 2016 the Company announced it had signed a multi-year contract with groupm.  A division of WPP, groupm 
is a multi-national media agency group and the world’s largest media buyer. 

The global contract will see groupm activate Adslot’s workflow and trading automation platform Symphony into a 
significant number of new markets, including an immediate commitment to multiple deployments in Europe and APAC. 

The contract also sees groupm renew their commitment to Adslot across APAC, where Symphony has already been 
deployed in a number of markets including Australia, China and Japan. 

The contract has a number of material implications, including: 

  Significant  additional  revenue  in  the  form  of  Licence  Fees  as  new  markets  are  deployed  (see  commentary  in 

section ‘Continued Growth of Demand Captured via Symphony’ on page 11). 

  Global deal with immediate focus on multiple market deployments across Europe and APAC. 
 
  Establishes Adslot as a truly global solution via: 

Fully funded market entry for each new country of deployment 

o 
o 

a new customer footprint in the EMEA region, and 
an expanded customer footprint in the APAC region. 

 

In combination with organic growth from existing customers and other new business, the value of media executed 
via Symphony is expected to increase from circa $3 billion per annum to circa $7 billion per annum over the next 
2 - 3 years. 

  As a result, Adslot’s Automated Guaranteed Trading Fee  opportunity via the Symphony-Adslot integration  will 

effectively double. 

  Market-ready product can be sold into the broader industry in each new market activated. 

Using Adslot’s existing service and support footprint, and its highly scalable cloud based infrastructure, costs incurred to 
support the contracted revenue growth secured via the groupm agreement are modest and incremental. 

The Company is keenly focused on optimising the speed of new market activations for groupm. 

Environmental regulations 

The Group’s operations are not subject to any significant environmental regulations under the Commonwealth, State or 
any other country in which the entity operates. 

Dividends 

The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid during the year. 

11 

 
 
 
Review of Operations (continued) 

Shares under option 

There were no unissued shares or interests under option as at the date of signing this report. 

Shares subject to rights 

Details of unissued shares or interests subject to rights as at the date of signing this report are: 

CEO Sign on Rights 

Share price required (a) 

Number of rights 

Right to receive ordinary shares 

Right to receive ordinary shares 

Right to receive ordinary shares 

Right to receive ordinary shares 

Total 

$0.200 

$0.300 

$0.400 

$0.500 

 3,000,000 

 4,000,000 

 5,000,000 

 5,000,000 

17,000,000 

(a) Share price required to trade above a 30 day VWAP before entitlement to Right 

Executive Performance Rights 

Issue Type 

Issue or 
Acquisition 
Date 

Performance Rights 

26/11/14 

Performance Rights 

26/8/15 

Performance Rights 

27/06/16 

Issue 
Price 

$ 

Nil 

Nil 

Nil 

Balance at 
beginning 
of the year 
(Number) 

Issued 
during the 
year 
(Number) 

Transfers 
during the 
year 
(Number) 

Forfeited 
during the 
year 
(Number) 

Balance at end 
of the year 
(Number) 

10,750,000 

- 

(2,520,377) 

(2,920,100) 

5,309,523 

- 

- 

2,660,000 

600,000 

- 

- 

(705,000) 

1,955,000 

- 

600,000 

10,750,000 

3,260,000 

(2,520,377) 

(3,625,100) 

7,864,523 

Indemnification and Insurance of Officers 

The Company has during the financial year, in respect of each person who is or has been an officer of the company or a 
related body Corporate, made a  relevant agreement for indemnifying against a liability  incurred as  an officer, including 
costs and expenses in successfully defending legal proceedings. 

Since the end of the financial year, the Company has paid premiums to insure all directors and officers of Adslot Ltd and 
the Adslot Group of companies, against costs incurred in defending any legal proceedings arising out of their conduct as 
a director and officer of the Company, other than for conduct involving a wilful breach of duty or a contravention of Sections 
232(5) or (6) of the Corporations Act 2011, as permitted by section 241A(3) of the Corporations Act.  Disclosure of the 
premium amount is prohibited by the insurance contract. 

Proceedings on behalf of the Company 

No  person  has  applied  to  the  Court  under  section  237  of  the  Corporations  Act  2001  for  leave  to  bring  proceedings  on 
behalf  of  the  company,  or  to  intervene  in  any  proceedings  to  which  the  company  is  a  party,  for  the  purpose  of  taking 
responsibility on behalf of the company for all or part of those proceedings. 

No proceedings have been brought or intervened in on behalf of the company with leave of the Court under section 237 of 
the Corporations Act 2001.   

Auditor’s Independence Declaration  

The auditor’s independence declaration for the year ended 30 June 2016 has been received and can be found on page 21 
of the financial report. Details of amounts paid or payable to the auditor for non-audit services provided during the year are 
outlined in Note 21 to the financial statements. 

The Directors are satisfied that the provision of non-audit services, during the year by the auditor is compatible with the 
general standard of independence for auditors imposed by the Corporations Act 2001. 

12 

 
 
 
 
 
Remuneration Report 
The remuneration report is set out under the following headings: 

Section 1: 

Non-executive directors’ remuneration 

Section 2: 

Executive remuneration 

Section 3: 

Details of remuneration 

Section 4: 

Executive contracts of employment 

Section 5: 

Equity-based compensation 

Section 6: 

Equity holdings and transactions 

Section 7:  

Other transactions with key management personnel 

Section 1: Non-executive directors’ remuneration  

Non-executive directors’ fees are reviewed annually and are determined by the Board.  In making its determination it takes 
into account fees paid to other non-executive directors of comparable companies.  

Non-executive directors’ fees are within the maximum aggregate limit of $350,000 per annum agreed to by shareholders 
at the Annual General Meeting held on 30 November 2009.  To preserve the independence and integrity of their position, 
non-executive directors do not receive performance-based bonuses.   

The Chairman’s fees are $75,000 per annum.  Non-executive directors fees are $50,000 per annum.  In addition, the Chair 
of the Audit & Risk Committee receives a further $25,000 in recognition of the additional workload of that position. 

Section 2: Executive remuneration 

The Board of Directors are responsible for determining and reviewing compensation arrangements for key management 
personnel and the executive team. In June 2011, the Company established a Remuneration Committee who now makes 
recommendations on remuneration of key management personnel to the Board.  

The Board assesses the appropriateness of the nature and amount of emoluments of these employees on a periodic basis 
by reference to relevant employment market conditions with the overall objective of ensuring maximum stakeholder benefit 
from  the  retention  of  high  quality  executives.  Executives’  remuneration  consists  of  a  fixed  cash  component,  short-term 
incentives in the form of cash bonuses, and long-term incentives in the form of equity-based compensation linked to the 
long term prospects and future performance of the Company. The inclusion of equity-based compensation in executives’ 
remuneration  provides  a  direct  link  between  their  remuneration  and  shareholder  wealth,  otherwise  there  are  no  direct 
relationships. 

In  providing  the  Company’s  performance  and  benefits  for  shareholder  wealth,  the  Board  have  regard  to  the  following 
indices in respect of the current financial year and the previous four financial years: 

Item 

EPS (cents) 

Net loss ($) 

2016 

(0.77) 

2015 

(0.89) 

2014 

(1.20) 

2013 

(0.94) 

2012 

(1.08) 

8,138,485 

9,205,521 

10,095,562 

6,460,947 

7,331,658 

Share price at 30 June ($) 

0.110 

0.090 

0.115 

0.044 

0.035 

13 

 
 
 
Remuneration Report (continued) 

Section 3: Details of remuneration  

Details of the remuneration of the directors and the key management of the Company and its controlled entities are set out 
in the following tables. 

The  key  management  personnel  of  Adslot  Ltd  and  its  controlled  entities  include  the  following  directors  and  executive 
officers: 

Directors 

Position 

Date appointed/resigned 

Mr Adrian Giles 

Non-Executive Director 

Appointed 26 November 2013 

Mr Andrew Barlow 

Non-Executive Director  

Appointed 16 February 2010 

Non-Executive Chairman 

Appointed 26 November 2013 

Mr Ian Lowe 

Chief Executive Officer 

Executive Director 

Appointed 8 October 2012 

Appointed 8 October 2012 

Mr Ben Dixon 

Executive Director 

Appointed 23 December 2013 

Mr Geoff Dixon 

Non-Executive Director 

Appointed 23 December 2013 

Mr Quentin George 

Non-Executive Director 

Appointed 14 June 2014 

Ms Sarah Morgan 

Non-Executive Director 

Appointed 27 January 2015 

Executive Officers 

Mr Brendan Maher 

Company Secretary / Chief Financial Officer  

Appointed 15 November 2010 

Mr Tom Peacock 

Group Commercial Director 

Appointed 23 December 2013 

14 

 
 
 
 
Group 
2016 

Name 

Short-term benefits 

Long Term 
Benefits 

Post-
employment 
benefits 

Share-based payment 

Salary 
& fees 
$ 

 Bonus 
$ 

Other 
$ 

Long 
Service 
Leave 
$ 

Super-
annuation 
$ 

Shares1 
$ 

Rights1 
$ 

Total 
$ 

Executive directors 

Mr I Lowe 

Mr B Dixon 

309,000 

- 

203,854 

17,351 

Non-executive directors 
Mr A Giles  

Mr A Barlow 

Mr G Dixon 

Mr Q George 

Ms S Morgan  

50,000 

68,493 

45,662 

50,000 

68,493 

Other key management personnel 
Mr B Maher 
Mr T Peacock 

252,838 
205,500 

- 

- 

- 

- 

- 

- 
- 

Totals 

1,253,840 

17,351 

- 

- 

- 

- 

- 

- 

- 

- 
- 

- 

- 

8,969 

19,308 

20,818 

- 

- 

- 

- 

- 

- 

28,572 

328,308 

279,564 

- 

- 

- 

- 

- 

50,000 

75,000 

50,000 

75,744 

75,000 

- 

- 

- 

- 

- 

- 

6,507 

4,338 

- 

25,744 

6,507 

- 

7,628 
5,745 

19,308 
19,308 

19,743 
89,891 

47,620 
38,096 

347,137 
358,540 

22,342 

96,094 

135,378 

114,288 

1,639,293 

1 Awards of Shares and Rights are governed by the rules of the Company’s ESOP. Given the forfeiture conditions contained 
in that Plan, these awards are in substance rights issues. 

Bonuses 

Bonuses appearing in the table above were paid for the year ended 30 June 2016 (but relate to the performance from the 
prior year) as follows: 

Name 

Amount 
available in 
future 
periods 

Total Bonus 
Opportunity 

Amount Paid 

$ 

$ 

$ 

Assessment Criteria 

Mr I Lowe 

Mr B Dixon 

Mr B Maher 

Mr T Peacock 

- 

17,351 

- 

- 

- 

- 

- 

- 

125,000  Company performance to budget, product development and launch, 

and client & partnership signings. 

55,000  Performance related KPI’s. 

45,063  Division performance, governance, reporting and performance 

related KPI’s. 

N/A (a)  Performance related KPI’s. 

(a) 

Not applicable as total bonus opportunity is based on a percentage of the Group’s performance. 

No portion of the total bonus opportunity for key management personnel was forfeited. 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report (continued) 

Section 3: Details of remuneration (Continued) 

Group 
2015 

Name 

Short-term benefits 

Long Term 
Benefits 

Post-
employment 
benefits 

Share-based payment 

Salary 
& fees 
$ 

 Bonus 
$ 

Other 
$ 

Long 
Service 
Leave 
$ 

Super-
annuation 
$ 

Shares1 
$ 

Rights1 
$ 

Total 
$ 

Executive directors 

Mr I Lowe 

Mr B Dixon 

309,000 

20,531 

175,397 

5,000 

Non-executive directors 
Mr A Giles  

Mr A Barlow 

Mr G Dixon 

Mr Q George 

Ms S Morgan (i)  

50,000 

68,493 

45,662 

50,000 

29,680 

- 

- 

- 

- 

- 

Other key management personnel 
Mr B Maher 
Mr T Peacock 

266,862 
200,000 

15,000 
10,000 

Totals 

1,195,094 

50,531 

- 

- 

- 

- 

- 

- 

- 

- 
- 

- 

- 

5,663 

18,783 

17,599 

12,123 

113,384 

_ 

7,253 

473,821 

210,912 

- 

- 

- 

- 

- 

- 

6,507 

4,338 

- 

- 

- 

- 

60,683 

2,820 

- 

- 

- 

- 

- 

- 

50,000 

75,000 

50,000 

110,683 

32,500 

11,101 
3,722 

20,208 
18,783 

51,280 
134,381 

12,089 
9,671 

376,540 
376,557 

20,486 

89,038 

258,467 

142,397 

1,756,013 

1 Awards of Shares and Rights are governed by the rules of the Company’s ESOP. Given the forfeiture conditions contained 
in that Plan, these awards are in substance rights issues. 

(i) 

from 27 January 2015 

Bonuses 

Bonuses appearing in the table above were paid for the year ended 30 June 2015 (but relate to the performance from the 
prior year) as follows: 

Name 

Amount 
available in 
future 
periods 

Total Bonus 
Opportunity 

Amount Paid 

$ 

$ 

$ 

Assessment Criteria 

Mr I Lowe 

20,531 

- 

125,000  Company performance to budget, product development and launch, 

Mr B Dixon 

Mr B Maher 

5,000 

15,000 

Mr T Peacock 

10,000 

and client & partnership signings. 

19,000 

55,000  Performance related KPI’s. 

- 

- 

45,063  Division performance, governance, reporting and performance 

related KPI’s. 

N/A (a)  Performance related KPI’s. 

(b) 

Not applicable as total bonus opportunity is based on a percentage of the Group’s performance. 

No portion of the total bonus opportunity for key management personnel was forfeited. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 4: Executive contracts of employment  

Formal contracts of employment for all members of the key management personnel are in place.  Contractual terms for 
most executives are similar but do, on occasions, vary to suit different needs.  The following table summarises the key 
contractual terms for all key management personnel. 

Length of contract 

Open ended 

Fixed Remuneration 

Remuneration comprises salary and statutory employer superannuation contributions. 

Incentive Plans 

Eligible to participate.  Incentive criteria and award opportunities vary for each executive. 

Notice Period 

Resignation 

Retirement 

Members  of  the  key  management,  including  executive  directors,  have  notice  periods 
ranging  from  three  weeks  to  three  months.    The  Chief  Executive  Officer  and  Chief 
Financial Officer have notice periods of 3 months. Other Executives have notice periods 
ranging from 3 weeks to 1 month. 

Employment may be terminated by giving notice consistent with the notice period. 

There are no financial entitlements due from the Company on retirement of an executive. 

Termination by the 
Company 

The Company may terminate the employment agreement by providing notice consistent 
with the notice period or payment in lieu of the notice period. 

Redundancy 

Payments  for  redundancy  are  discretionary  and  are  determined  having  regard  to  the 
particular circumstances.  There are no contractual commitments to pay redundancy over 
and above any statutory entitlement. 

Termination for serious 
misconduct 

The Company may terminate the employment agreement at any time without notice, and 
the executive will be entitled to payment of remuneration only up to the date of termination. 

Section 5: Equity-based compensation  

Performance Rights over Shares 

Shareholders approved at the November 2014 Annual General Meeting the creation of Performance Rights over Shares 
which enables the Board to offer eligible employees the right to Performance Rights which convert to shares subject to the 
executive’s performance against certain performance criteria.  No amounts are paid or payable by the recipient on receipt 
of the right. The rights carry no voting rights. All rights are subject to service periods which require the employees remain 
an employee of the Company. 

The  following  table  shows  grants  of  share-based  compensation  to  directors  and  senior  management  under  the 
Performance Rights Plan during the current financial year: 

Name 

Ben Dixon 

Brendan Maher 

Tom Peacock 

Series 

Nov 14 

Nov 14 

Nov 14 

Balance at 
beginning of the 
year (Number) 

Granted during 
the year 
(Number) 

Expired during 
the year 
(Number) 

Exercised 
during the year 
(Number) 

Balance at the 
end of the year 
(Number) 

750,000 

1,250,000 

1,000,000 

3,000,000 

- 

- 

- 

- 

-

-

-

-

(250,000) 

(416,667) 

(333,333) 

500,000 

833,333 

666,667 

(1,000,000) 

2,000,000 

No Performance rights to shares were granted to KMP during the year ended 30 June 2016. 

The  following  table  shows  grants  of  share-based  compensation  to  directors  and  senior  management  under  the 
Performance Rights Plan during the prior year ending 30 June 2015: 

Name 

Ben Dixon 

Brendan Maher 

Tom Peacock 

Series 

Nov 14 

Nov 14 

Nov 14 

Balance at 
beginning 
of the year 
(Number) 

Granted 
during the 
year 
(Number) 

Expired 
during the 
year 
(Number)

Exercised 
during the 
year 
(Number) 

Balance at 
the end of 
the year 
(Number) 

- 

- 

- 

- 

750,000 

1,250,000 

1,000,000 

3,000,000 

-

-

-

-

- 

750,000 

-  1,250,000 

-  1,000,000 

-  3,000,000 

17 

 
 
 
 
 
 
 
Remuneration Report (continued) 

Section 5: Equity-based compensation (Continued) 

The model inputs for Performance rights to shares granted during the year ended 30 June 2015 included: 

Model Input 

Grant Date 
Assessment period 
Exercise Price 
Probability of Conversion to Shares 
Price at Grant Date 

PR # 15-2 

26/11/2014 
2 years 
- 
25% 
$0.105 

Employee share ownership plan (ESOP) 

In November 2012 the Company gained approval to establish an employee incentive scheme comprising the Adslot Limited 
Share Option Plan and the Adslot Employee Share Trust. 

Rights  to  shares  are  available  to  be  issued  to  eligible  employees  based  on  the  performance  against  agreed  key 
performance indicators. Any rights awarded are subject to a two-year service period and if this service period is not met, 
the rights to shares will be forfeited by the eligible employee.  Shares held by the Trust under the scheme will have voting 
and dividend rights, and the right to participate in further issues pro-rata to all ordinary shareholders.  

The ESOP was replaced by the Performance Rights over Shares Plan in financial year 2015 and as such there have been 
no new ESOP rights granted during the years ending 30 June 2016 and 30 June 2015. 

The following table shows the vesting of ESOP share-based compensation to directors and senior management under the 
ESOP for the current financial year ended June 2016: 

During the Financial year 

Name 

ESOP Series 

Number 
Granted 

Number 
Vested 

% of Grant 
Vested 

% of Grant 
Forfeited 

Brendan Maher  

Sept 2013 

March 2014 

Tom Peacock 

Jan 2014 

March 2014 

- 

- 

- 

- 

763,602 

561,526 

176,928 

2,823,072 

100% 

100% 

100% 

100% 

0% 

0% 

0% 

0% 

The following table shows the vesting of ESOP share-based compensation to directors and senior management under the 
ESOP during prior year ending June 2015: 

During the Financial year 

Name 

ESOP Series 

Number 
Granted 

Number 
Vested 

% of Grant 
Vested 

% of Grant 
Forfeited 

Ian Lowe 

October 2012 

Brendan Maher  

September 2012 

- 

- 

1,500,000 

100% 

1,674,872 

100% 

0% 

0% 

18 

 
 
 
 
 
 
 
 
 
 
 
Rights over Shares 

Upon commencement of employment (8 October 2012) Mr Lowe was granted the right to receive the following shares after 
the share price of the Company trades above a 30 day volume-weighted average price (VWAP) as per the table below.  
Each right would convert into one ordinary share of Adslot Ltd when the VWAP criteria is met.  In the event of a Change 
of Control of the Company some of these Rights would vest on a sliding scale between the take over price and required 
VWAP of the next eligible series. 

No amounts are paid or payable by the recipient on receipt of the right. The rights carry no voting rights.  Some rights are 
subject to escrow per the below table and all rights are subject to Mr Lowe remaining an employee of the Company. 

Rights over shares movements during the financial year are summarised below: 

Issue Type 

Rights over shares 

Rights over shares 

Rights over shares 

Rights over shares 

Required 
VWAP 
Price $ 

Balance at 
beginning 
of the year 
(Number) 

Granted 
during the 
year 
(Number) 

Expired 
during the 
year 
(Number)

Exercised 
during the 
year 
(Number) 

Balance at 
the end of 
the year 
(Number) 

0.200 

0.300 

0.400 

0.500 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

17,000,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

-  17,000,000 

During the year, the 3,000,000 Rights over shares relating to the 10 cents VWAP hurdle, that were awarded in December 
2013 to Mr Lowe, were released from their 2-year escrow requirement and transferred from the Employee Share Trust 
unencumbered to Mr Lowe.  

The following table shows grants of rights over shares to directors and senior management during prior year ending 30 
June 2015: 

Issue Type 

Rights over shares 

Rights over shares 

Rights over shares 

Rights over shares 

Required 
VWAP 
Price $ 

Balance at 
beginning 
of the year 
(Number) 

Granted 
during the 
year 
(Number) 

Expired 
during the 
year 
(Number)

Exercised 
during the 
year 
(Number) 

Balance at 
the end of 
the year 
(Number) 

0.200 

0.300 

0.400 

0.500 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

17,000,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

-  17,000,000 

Details of ESOP and other rights to ordinary shares in the Company provided as remuneration of directors and the key 
management personnel of the Company are set out below: 

Name 

2016 

2015 

2016 

2015 

Number  

$ 

Number 

$ 

Number 

$ 

Number 

$ 

Rights Granted During the Year 

Rights Vested During the Year 

Directors  

Mr Adrian Giles 

Mr Ian Lowe 

Mr Andrew Barlow 

Mr B Dixon  

Mr G Dixon  

Mr Q George  

Ms S Morgan (i) 

 Other Key Management Personnel 

Mr B Maher 

Mr T Peacock  

(i) 

from 27 January 2015 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 750,000  

 78,750  

250,000 

26,250 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

1,500,000 

165,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 1,250,000  

 131,250   1,741,795 

122,695  

 1,674,872  

 245,109  

 1,000,000  

 105,000   3,333,333 

288,682 

- 

- 

The assessed fair value at issue date of the rights granted to the executive is allocated equally over the period from issue 
date to vesting date, and the amount is included in the remuneration tables above. 

19 

 
 
 
 
 
 
 
 
 
Remuneration Report (continued) 

Section 6: Equity holdings and transactions 

The number of shares in the Company held during the financial year by each Director of Adslot Ltd and other key 
management personnel of the Group, including their personally related parties, are set out below: 

2016 

Name 

Directors 

Mr A Giles  

Mr A Barlow  

Mr I Lowe  

Mr B Dixon  

Mr G Dixon  

Mr Q George  

Ms S Morgan  

Balance 

at the start 

of the year 

(Number) 

19,633,409 

57,803,769 

11,461,929 

35,119,513 

86,252,015 

- 

- 

Received during 
the year as 
compensation 

Net other changes 
during the year 

Balance 

at the end 

of the year 

(Number) 

(Number) 

(Number) 

- 

- 

3,000,000 

250,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

19,633,409 

57,803,769 

14,461,929 

35,369,513 

86,252,015 

- 

- 

Other key management personnel 

Mr B Maher 

Mr T Peacock  

274,872 

742,642 

1,741,795 

3,333,333 

(1,455,141) 

- 

561,526 

4,075,975 

Totals 

211,288,149 

8,325,128 

(1,455,141) 

218,158,136 

Section 7: Other transactions with Key Management Personnel 

Transactions with Directors and their personally related entities: 

During the year the Company earned revenue to the value of $353 from a Publisher related to Mr Ben Dixon and Mr 
Geoff Dixon on normal commercial terms and conditions.   

This marks the end of the audited remuneration report.  

This report is made in accordance with a resolution of directors. 

Andrew Barlow 

Chairman 

31 August 2016 

20 

 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Profit or Loss and Other Comprehensive Income  

For the year ended 30 June 2016 

Total revenue from continuing operations 

Other income 

Total revenue and other income 

Hosting & other related technology costs 

Salaries and employment related costs  

Directors’ fees 

Marketing costs 

Lease – rental premises 

Impairment of receivables 

Listing & registrar fees 

Legal fees 

Travel expenses 

Consultancy fees 

Audit and accountancy fees 

Other expenses 

Share based payment expense 

Depreciation and amortisation expenses 

Total expenses 

Loss before income tax expense 

Income tax benefit / (expense) 

Loss after income tax expense 

Net loss attributable to members 

Other comprehensive income / (loss) 

Items that may be reclassified subsequently to profit or loss 

Foreign exchange translation 

Total other comprehensive income / (loss) 

Notes 

3 

4 

4 

4 

5 

2016 

$ 

7,735,278 

778,504 

8,513,782 

(1,402,979) 

(6,908,429) 

(298,656) 

(104,830) 

(941,552) 

(28,240) 

(111,237) 

(27,728) 

(315,124) 

(76,236) 

(159,889) 

(884,133) 

(440,138) 

2015 

$ 

6,495,312 

680,182 

7,175,494 

(1,094,477) 

(5,954,451) 

(259,568) 

(246,726) 

(820,431) 

37,440 

(117,301) 

(35,993) 

(396,234) 

(44,553) 

(138,284) 

(854,693) 

(702,806) 

(4,930,957) 

(5,731,779) 

(16,630,128) 

(16,359,856) 

(8,116,346) 

(9,184,362) 

(22,139) 

(8,138,485) 

(8,138,485) 

(21,159) 

(9,205,521) 

(9,205,521) 

(10,739) 

(10,739) 

53,065 

53,065 

Total comprehensive loss attributable to the members 

(8,149,224) 

(9,152,456) 

Earnings per share (EPS) from loss from continuing operations 
attributable to the ordinary equity holders of the company 

Basic earnings per share 

Diluted earnings per share 

16 

16 

2016 
Cents 

(0.77) 

(0.77) 

2015 
Cents 

(0.89) 

(0.89) 

The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction with the 
accompanying notes. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position 

As at 30 June 2016 

Notes 

2016 

$ 

2015 

$ 

CURRENT ASSETS 

Cash and cash equivalents 

Trade and other receivables 

Total current assets 

NON-CURRENT ASSETS 

Property, plant & equipment 

Deferred tax assets 

Intangible assets 

Total non-current assets 

Total assets 

CURRENT LIABILITIES 

Trade and other payables 

Other liabilities 

Provisions 

Total current liabilities 

NON-CURRENT LIABILITIES 

Provisions 

Deferred tax liabilities 

Total non-current liabilities 

Total liabilities 

NET ASSETS 

EQUITY 

Issued capital 

Reserves 

Accumulated losses 

TOTAL EQUITY 

7 

8 

9 

5 

10 

11 

12 

13 

13 

5 

14 

15 

4,745,969 

4,355,987 

9,101,956 

4,441,226 

4,430,402 

8,871,628 

65,518 

39,677 

74,296 

39,677 

26,759,567 

30,289,099 

26,864,762 

30,403,072 

35,966,718 

39,274,700 

2,976,527 

2,853,010 

557,878 

457,522 

683,148 

507,747 

3,991,927 

4,043,905 

315,587 

39,677 

355,264 

242,671 

39,677 

282,348 

4,347,191 

4,326,253 

31,619,527 

34,948,447 

120,693,650 

115,100,833 

404,736 

1,187,988 

(89,478,859) 

(81,340,374) 

31,619,527 

34,948,447 

The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity  

For the year ended 30 June 2016 

2016 

Balance at 1 July 2015 

115,100,833 

1,187,988 

(81,340,374) 

34,948,447 

Issued 
Capital 
$ 

Reserves 
$ 

Accumulated 
Losses 
$ 

Total 
Equity 
$ 

Notes 

Movement in foreign exchange translation reserve 

15 

Other comprehensive income 

Loss attributable to members of the company 

Total comprehensive income 

Transactions with equity holders in their capacity 
as equity holders 

Contributions of equity, net of transaction costs 

Reclassification of vested ESOP 

Increase in employees share based payments reserve 

14 

15 

15 

- 

- 

- 

- 

(10,739) 

(10,739) 

- 

- 

(10,739) 

(10,739) 

- 

(8,138,485) 

(8,138,485) 

(10,739) 

(8,138,485) 

(8,149,224) 

4,382,380 

1,210,437 

- 

5,592,817 

- 

(1,212,651) 

440,138 

(772,513) 

- 

- 

- 

- 

4,382,380 

(2,214) 

440,138 

4,820,304 

Balance 30 June 2016 

120,693,650 

404,736 

(89,478,859) 

31,619,527 

2015 

Balance at 1 July 2014 

Notes 

Issued 
Capital 
$ 

108,515,858 

Movement in foreign exchange translation reserve 

15 

Decrease in available for sale investment reserve 

Other comprehensive income 

Loss attributable to members of the company 

Total comprehensive income 

Transactions with equity holders in their capacity 
as equity holders 

Contributions of equity, net of transaction costs 

Reclassification of lapsed options to retained earnings  

Reclassification of vested ESOP  

Increase in employees share based payments reserve 

14 

15 

15 

15 

Reserves 
$ 

Accumulated 
Losses 
$ 

Total 
Equity 
$ 

1,242,375 

53,065 

- 

53,065 

(72,565,017) 

37,193,216 

- 

- 

- 

53,065 

- 

53,065 

- 

53,065 

(9,205,521) 

(9,205,521) 

(9,205,521) 

(9,152,456) 

- 

- 

- 

- 

- 

6,204,881 

- 

380,094 

- 

6,584,975 

- 

(430,164) 

(380,094) 

702,806 

(107,452) 

- 

6,204,881 

430,164 

- 

- 

- 

- 

702,806 

430,164 

6,907,687 

Balance 30 June 2015 

115,100,833 

1,187,988 

(81,340,374) 

34,948,447 

The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes.

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flow  

As at 30 June 2016 

Notes 

2016 

$ 

2015 

$ 

CASH FLOWS FROM OPERATING ACTIVITIES 

Receipts from trade and other debtors  

Interest received 

Receipt of R&D tax incentive and other Grants 

11,327,511 

76,463 

511,425 

8,278,552 

184,099 

436,152 

Payments to trade creditors, other creditors and employees  

(14,685,066) 

(12,046,481) 

Income tax received/ (paid) 

Interest paid 

17,187 

(187) 

(19,868) 

(8,130) 

Net cash outflows from operating activities 

24 

(2,752,667) 

(3,175,676) 

CASH FLOWS FROM INVESTING ACTIVITIES 

Payments for property, plant and equipment 

Receipt of R&D tax incentive relating to capitalised assets 

Payments for intangible assets 

Net cash outflows from investing activities 

CASH FLOWS FROM FINANCING ACTIVITIES 

Proceeds from issue of shares 

Payments of equity raising costs 

Net cash inflows from financing activities 

Net increase / (decrease) in cash held 

Cash at the beginning of the financial year 

Effects of exchange rate changes on cash 

(58,140) 

1,716,792 

(40,786) 

1,741,136 

(2,911,523) 

(3,638,707) 

(1,252,871) 

(1,938,357) 

4,600,000 

6,523,200 

(237,135) 

(370,441) 

4,362,865 

6,152,759 

357,327 

4,441,226 

(52,584) 

1,038,726 

3,354,051 

48,449 

CASH AT THE END OF THE FINANCIAL YEAR  

7 

4,745,969 

4,441,226 

The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes.

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statement  

For the year ended 30 June 2016 

Summary of Significant Accounting Policies 

The financial report covers Adslot Ltd (‘the Company’) and controlled entities (‘the Group’). Adslot Ltd is a listed 
public company, incorporated and domiciled in Australia. The financial report is for the financial year ended 30 June 
2016 and is presented in Australian dollars. 

The  principal  accounting  policies  adopted  in  the  preparation  of  these  consolidated  financial  statements  are 
summarised below.  These policies have been consistently applied to all the  years presented, unless otherwise 
stated.  

 Basis of preparation  

This general purpose financial report has been prepared in accordance with Australian Accounting Standards, 
other authoritative pronouncements of the Australian Accounting Standards Board (AASB) and the Corporations 
Act 2001. 

Compliance with IFRS 

Australian Accounting Standards include International Financial Reporting Standards as adopted in Australia. 
Compliance with Australian Accounting Standards ensures that the financial statements and notes of Adslot Ltd 
comply  with  International  Financial  Reporting  Standards  (IFRS)  as  issued  by  the  International  Accounting 
Standards Board (IASB). Adslot Ltd is a for-profit entity for the purpose of preparing the financial statements. 

Historical cost convention 

These  financial  statements  have  been  prepared  under  the  historical  cost  convention  as  modified  by  the 
revaluation of available-for-sale financial assets. Under the historical cost convention assets are recorded at the 
amount of cash or cash equivalents paid or the fair value of the consideration given to acquire them at the time 
of their acquisition. Liabilities are recorded at the amount of proceeds received in exchange for the obligation, 
or in some circumstances at the amounts of cash or cash equivalents expected to be paid to satisfy the liability 
in the normal course of business. 

Critical accounting estimates 

The preparation of financial statements in conformity with Australian Accounting Standards requires the use of 
certain critical accounting estimates. It also requires management to exercise its judgement in the process of 
applying the Group’s accounting policies. The estimates and associated assumptions are based on historical 
experience and other factors that are considered relevant. Actual results may differ from these estimates. The 
estimates and associated assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the  period in  which the  estimate is revised if the revision affects only that period  or in the 
period of the revision and future periods if the revision affects both current and future periods.  

 Going concern 

Management continue to invest resources to successfully launch the Adslot products in multiple geographies. 
The Group has incurred net cash outflows from operations of $2.7m for the year, and management anticipate 
incurring further net cash outflows from operations until such time as sufficient revenue growth is achieved.  

The ability of the Group to continue as a going concern is dependent upon revenue growth and levels of cash 
reserves. During FY 2016 the Company increased the earnings from its Trading Technology revenues which is 
represented by the Adslot and Symphony products. During FY 2017 the Company expects to further increase 
revenues from these two products on a stand-alone basis and also from the integration of these two products. 

Despite this, the Company anticipates net operating cash flows from operations will continue to be negative in 
FY 2017.  However the Directors believe the Group can continue to pay its debts as and when the fall due for 
the following reasons:  

 
 

 

The Group had a cash position as at 30 June 2016 of $4.7m;  
The Group expects to receive $2.3m in grants for Research & Development relating to prior year 
expenditure within the next four months; 
The  Webfirm  division  is  expected  to  make  continued  positive  net  cash  flows  from  its  operations 
during FY 2017;  
The Group has successfully raised capital in the past; and 

 
  Management could reduce the level of resources dedicated to expanding the business if so required. 

Accordingly the Directors believe there exists a reasonable expectation that the Group can continue to pay its 
debts as and when they fall due, and the financial report has been prepared on a going concern basis. 

26 

 
 
 
 Principles of consolidation 

Subsidiaries 

The consolidated financial statements comprise those of the Company, and the entities it controlled at the end 
of, or during, the financial year. The Company controls a subsidiary if it is exposed, or has rights, to variable 
returns from its involvement with the subsidiary and has the ability to affect those returns through its power over 
the subsidiary.   

All  intra-group  transactions,  balances,  income  and  expenses  between  entities  in  the  Group  included  in  the 
financial  statements  have  been  eliminated  in  full.  Where  unrealised  losses  on  intra-group  asset  sales  are 
reversed on consolidation, the underlying asset is also tested for impairment from a group perspective. Where 
an entity either began or ceased to be controlled during the year, the results are included only from the date 
control commenced or up to the date control ceased. The accounting policies adopted in preparing the financial 
statements have been consistently applied by entities in the Group. 

Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in 
Note 26. 

Business combinations 

Acquisition of subsidiaries and businesses are accounted for using the acquisition method. The consideration 
for each acquisition is measured at the aggregate of the fair values (at the date of exchange) of assets given, 
liabilities  incurred  or  assumed  and  equity  instruments  issued  by  the  Group  in  exchange  for  control  of  the 
acquiree. Acquisition related costs are recognised in profit or loss as incurred.  

The  Group  recognises  identifiable  assets  and  liabilities  assumed  in  the  business  combination  regardless  of 
whether they have been previously recognised in the acquiree’s financial statements prior to acquisition. Assets 
acquired and liabilities assumed are generally measured at their acquisition date fair values. Goodwill is stated 
after separate recognition of identifiable intangible assets calculated as the excess of the sum of the fair value 
of the consideration transferred over the acquisition date fair value of identifiable net assets. If the identifiable 
net assets exceed the consideration transferred, the excess amount is recognised in profit or loss immediately.  

Any deferred settlement of cash consideration is discounted to its present value as at the date of acquisition. 
The  discount  rate  used  is  the  incremental  borrowing  rate  that  the  Group  can  obtain  from  an  independent 
financier under comparable terms and conditions. 

Foreign Currency Exchange 

In preparing the financial statements of the individual entities, transactions in currencies other than the entity’s 
functional currency are recorded at the rates of exchange prevailing on the dates of the transactions. At each 
reporting date, monetary items denominated in foreign currencies are retranslated at the rates prevailing at the 
reporting date.  Exchange differences are recognised in the Consolidated Statement of Profit or Loss and Other 
Comprehensive Income in the period in which they arise. 

On consolidation, the assets and liabilities of the Group’s foreign operations are translated into Australian dollars 
at exchange rates prevailing on the reporting date. Income and expense items are translated at the average 
exchange  rates  for  the  period.  Exchange  differences  arising,  if  any,  are  charged/credited  to  other 
comprehensive income and recognised in the Group’s foreign currency translation reserve in equity. On disposal 
of a foreign operation the cumulative translation difference recognised in equity are reclassified to profit or loss 
and recognised as part of the gain or loss on disposal.     

 Cash and cash equivalents 

For the purposes of the Statement of Cash Flows, cash includes cash on hand and deposits at call which are 
readily convertible to cash and are not subject to significant risk of changes in value, net of bank overdrafts. 

Publisher Account Cash represents share of advertising revenue held before release to Adslot Publishers. 

27 

 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

 Property, plant and equipment 

Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value.  
The carrying values of property, plant and equipment are reviewed for impairment when events or changes in 
circumstances indicate the carrying value may not be recoverable. Leasehold improvements are depreciated 
using the straight-line method over the remaining period of the underlying lease.  

Depreciation is calculated on a straight line basis for all plant and equipment. The estimated useful lives, residual 
values and depreciation method are reviewed at the end of each annual reporting period, with the effect of any 
changes recognised on a prospective basis. 

The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as 
the difference between the sales proceeds and the carrying amount of asset and is recognised in profit or loss.  
The following depreciation rates are used for each class of depreciable asset: 

Computer Equipment  

Plant & Equipment 

Leasehold Improvements 

33 – 40% per annum 

20 – 33% per annum 

20 – 80% per annum 

 Receivables 

Trade  receivables  are  recognised  initially  at  fair  value  and  thereafter  are  measured  at  amortised  cost,  less 
provision  for  impairment.    They  are  non-derivative  financial  assets  with  fixed  or  determinable  amounts  not 
quoted  in  an  active  market.    Trade  accounts  receivable  are  generally  settled  between  14  and  60  days  and 
carried at amounts recoverable. 

Collectability of trade receivables is reviewed on an ongoing basis.  Debts that are known to be uncollectible are 
written off.  A provision for doubtful receivables is established when there is objective evidence that the Group 
will not be able to collect all amounts due according to the original terms of the receivables.  The amount of the 
provision is the difference between the asset’s carrying amount and the present value of estimated future cash 
flows,  discounted  at  the  effective  interest  rate.    The  amount  of  the  provision  is  recognised  in  profit  or  loss. 
Subsequent recoveries of amounts previously written off are credited against the allowance account.  

 Investments and other financial assets 

Financial  assets  are  recognised  when  the  group  entity  becomes  a  party  to  the  contractual  provisions  of  the 
instrument. 

At initial recognition, the group measures a financial asset at its fair value plus, in the case of a financial asset 
not at fair value through profit or loss, transaction costs that are directly  attributable to the acquisition of the 
financial asset. Transaction costs of financial assets carried at fair value through profit or loss are expensed 
through profit or loss.   

Loans  and  receivables  are  non-derivative  financial  assets  with  fixed  or  determinable  payments  that  are  not 
quoted in an active market. Loans and receivables are measured subsequent to recognition at amortised cost 
using  the  effective  interest  method,  less  provision  for  impairment.  Discounting  is  omitted  where  the  effect  of 
discounting is immaterial.  

Available-for-sale financial assets are non-derivative financial assets that are either designated to this category 
or do not qualify for inclusion in any other category of financial assets. Available-for-sale financial assets are 
measured at fair value. Gains or losses arising from changes in available-for-sale financial assets are presented 
in other comprehensive income in the period in which they arise.  

 Trade and other creditors – financial liabilities 

Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group 
prior to the end of the financial year and which are unpaid. The amounts are unsecured and are usually paid 
within 45 days of recognition. 

Financial liabilities are measured subsequently at amortised cost using the effective interest method. 

28 

 
 
 
 
 
 
 
 
 Borrowings  

Borrowings are initially recognised at fair value (less transaction costs) and subsequently measured at amortised 
cost.  Any difference between the proceeds and the redemption amount is recognised in profit or loss over the 
period of the borrowing using the effective interest method. 

 Finance costs  

Finance  costs  are  recognised  as  expenses  in  the  period  in  which  they  are  incurred  except  where  they  are 
incurred in the construction of a qualifying asset in which case the finance costs are capitalised as part of the 
asset. 

 Income tax 

The income tax expense or revenue for the period is the tax payable on the current period’s taxable income 
based  on  the  national  income  tax  rate  for  each  jurisdiction  adjusted  by  changes  in  deferred  tax  assets  and 
liabilities attributable to temporary differences between the tax bases of assets and liabilities and their carrying 
amounts in the financial statements, and to unused tax losses. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply 
when  the  assets  are  recovered  or  liabilities  are  settled,  based  on  those  tax  rates  which  are  enacted  or 
substantively enacted for  each  jurisdiction.  The relevant tax rates are  applied to the cumulative amounts of 
deductible  and  taxable  temporary  differences  to  measure  the  deferred  tax  asset  or  liability.    An  exception  is 
made for certain temporary differences arising from the initial recognition of an asset or a liability.  No deferred 
tax asset or liability is recognised in relation to these temporary differences if they arose in a transaction, other 
than a business combination, that at the time of the transaction did not affect either accounting profit or taxable 
profit or loss. 

Deferred  tax  assets  are  recognised  for  deductible  temporary  differences  and  unused  tax  losses  only  if  it  is 
probable that future taxable amounts will be available to utilise those temporary differences and losses. Deferred 
tax liabilities are always provided for in full. 

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount 
and tax bases of investments in controlled entities where the parent entity is able to control the timing of the 
reversal of the temporary differences and it is probable that the differences will not reverse in the foreseeable 
future. 

Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised 
directly in equity. 

Tax consolidation legislation 

Adslot Ltd and its wholly-owned Australian controlled entities have implemented the tax consolidation legislation. 
The head entity, Adslot Ltd, and the controlled entities in the tax consolidated group account for their own current 
and  deferred tax  amounts. These tax  amounts are measured as  if  each  entity in the tax consolidated group 
continues to be a stand-alone taxpayer in its own right. 

To the extent that it is not probable that taxable profit will be available in the foreseeable future against which 
the unused tax losses or unused tax credits can be utilised, the deferred tax assets of its own and its controlled 
entities are not recognised by Adslot Ltd. 

 Employee benefits 

Wages and salaries, annual leave and sick leave 

Short-term  employee  benefits  are  current  liabilities  included  in  employee  benefits,  measured  at  the 
undiscounted  amount  that  the  Group  expects  to  pay  as  a  result  of  the  unused  entitlement.    Annual  leave  is 
included in ‘provisions’.  The Group does not discount the leave liability calculations as the Group expects all 
annual leave for all employees to be used wholly within 12 months of the end of reporting period.  

Long service leave 

The liability for long service leave expected to be settled within 12 months of the reporting date is recognised in 
provisions for employee entitlements and is measured at the amount expected to be paid when the liabilities are 
settled. The liability for long service leave expected to be settled more than 12 months from the reporting date, 
is recognised in the non-current provision for employee benefits and is measured as the present value of the 
estimated future cash outflows to be made by the Group in respect of services provided by employees up to 
reporting date. 

29 

 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

Share-based compensation benefits 

Equity-settled share-based payments with employees and others providing similar services are measured at the 
fair value of the equity instrument at the grant date. The fair value at grant date is determined using a binomial 
option pricing model that takes into account the exercise price, the term of the option, the impact of dilution, the 
share price at grant date, the expected price volatility of the underlying share, the expected dividend yield and 
the risk-free interest rate for the term of the option. 

The  fair  value  determined  at  the  grant  date  of  the  equity-settled  share-based  payments  is  recognised  as  an 
expense, with a corresponding increase in equity (share-based payments reserve) on a straight line basis over 
the vesting period.  

Upon  the  exercise  of  options,  the  balance  of  the  share-based  payments  reserve  relating  to  those  options  is 
transferred to share capital while the proceeds received, net of any directly attributable transaction costs, are 
credited to share capital. 

 Intangible Assets 

Goodwill 

Goodwill  arising  in  a  business  combination  is  recognised  as  an  asset  at  the  date  that  control  is  acquired 
(acquisition date). Goodwill is measured as the excess of the fair value of consideration paid over the fair value 
of the identifiable net assets of the entity or operations acquired. Goodwill acquired in business combinations is 
not  amortised.    Instead,  goodwill  is  tested  for  impairment  annually,  being  allocated  to  the  cash  flows  of  the 
relevant cash generating unit and is carried at cost less accumulated impairment losses. An impairment loss for 
goodwill is recognised immediately in profit or loss and is not reversed in a subsequent period. 

Research & development expenditure 

Research  costs  are  expensed  as  incurred.  An  intangible  asset  arising  from  development  expenditure  on  an 
internal project is recognised only when the Group can demonstrate the technical feasibility of completing the 
intangible asset so that it will be available for use or sale, its intention to complete and its ability to use or sell 
the asset, how the asset will generate future economic benefits, the availability of resources to complete the 
development and the ability to measure reliably the expenditure attributable to the intangible asset during its 
development.    Following  the  initial  recognition  of  the  development  expenditure,  the  cost  model  is  applied 
requiring  the  assets  to  be  carried  at  cost  less  any  accumulated  amortisation  and  accumulated  impairment 
losses. Any expenditure so capitalised is amortised over the period of expected benefits from the related project. 

The carrying value of an intangible asset arising from development costs is tested for impairment annually when 
the  asset  is  not  yet  available  for  use  or  more  frequently  when  an  indicator  of  impairment  arises  during  the 
reporting period. 

Intellectual property 

The intellectual property relates to the platform technology, branding and domains acquired as a result of the 
acquisition of Adslot, QDC IP Technology and Facilitate Digital businesses. Where the useful life is assessed 
as  indefinite,  assets  are  not  amortised  and  the  carrying  value  is  tested  for  impairment  annually  or  more 
frequently if events or changes in circumstances indicate impairment. It is carried at cost less impairment losses. 
For those assets assessed as having a finite life, they are amortised on a straight-line basis over the estimated 
useful life of the asset. The expected accounting useful life of intellectual property relating to the Adslot, QDC 
IP Technology and Facilitate Digital business is 4 to 5 years.  

Domain name 

Acquired domain names are accounted for at cost, useful life is assessed as indefinite and the assets are not 
amortised.  The  carrying  value  is  tested  for  impairment  annually  or  more  frequently  if  events  or  changes  in 
circumstances indicate impairment. They are carried at cost less impairment losses. 

Software 

Software  represents  internally  developed  software  platforms  capitalised  according  to  accounting  standards. 
Software is assessed as having a finite life and is amortised on a straight-line basis over the estimated useful 
life of the asset. The expected accounting useful life of software is 5 years. 

The carrying value of the software is tested for impairment when an indicator of impairment arises during the 
reporting period. 

30 

 
 
 
 
 
 Leased assets 

Leases  of  assets  under  which  the  Group  assumes  substantially  all  the  risks  and  benefits  of  ownership  are 
classified  as  finance  leases.  This  is  distinct  from  operating  leases  under  which  the  lessor  effectively  retains 
substantially  all  such  risks  and  benefits.  Property,  plant  and  equipment  acquired  by  finance  leases  are 
capitalised at the present value of the minimum lease payments as a finance lease asset and as a corresponding 
lease  liability  from  date  of  inception  of  the  lease.  Lease  assets  are  amortised  over  the  period  the  entity  is 
expected to benefit from the  use of the assets or the term of the lease, whichever is shorter. Finance lease 
liabilities are reduced by the component of principal repaid. Lease payments are allocated between the principal 
component of the liability and interest expense. 

Operating  lease  payments  are  charged  to  statement  of  profit  or  loss  and  other  comprehensive  income  on  a 
straight-line basis over the period of the lease term. Associated costs such as maintenance and insurance are 
expensed as incurred. 

 Goods and services tax 

Revenue, expenses and assets are recognised net of the amount of goods and services tax (GST), except: 

i.  Where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part 

of the cost of acquisition of an asset or as part of an item of expense; or 

ii. 

For receivables and payables which are recognised inclusive of GST. 

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of 
receivables or payables.   

 Revenue recognition 

Revenue  is  measured  at  the  fair  value  of  the  consideration  received  or  receivable.  Amounts  disclosed  as 
revenue are net of returns, allowances, duties and taxes paid. 

Revenue is recognised for the major business activities as follows: 

Rendering of services 

Service  revenue  is  recognised  on  an  accruals  basis  as  and  when  the  service  has  been  passed  onto  the 
customer. 

Website development revenue is recorded based on project delivery. All projects are assigned percentages of 
project  completion  (based  on  actual  work  in  progress)  and  all  website  development  revenue  applicable  to 
percentage of incomplete work is recorded as unearned revenue. 

Website hosting, SSL certificate and domain name registration revenue is recorded over a one year duration. 
While  30%  of  search  engine  optimisation  renewal  revenue  is  recorded  as  earned  in  first  month  of  renewal 
contract, the remaining 70% revenue is recognised over a one year duration. Prepaid revenue calculated in this 
regard is excluded from revenue and is being treated as unearned revenue in the Consolidated Statement of 
Financial Position. 

Adslot Publisher revenue is accounted for in accordance with AASB 118 Revenue such that only the portion of 
the  media  campaign  that  is  retained  by  Adslot  for  their  services  is  recorded  as  revenue.    Where  underlying 
campaigns selected by advertisers are served over a period a time, the portion that extends beyond the reporting 
period  is  not  taken  up  as  revenue.    Where  the  funds  for  these  campaigns  are  prepaid  by  advertisers  those 
amounts are treated as unearned revenue in the Consolidated Statement of Financial Position.   

Funds  collected  from  advertisers  and  due  to  publisher  clients  are  separated  from  company  funds  and  are 
disclosed in the accounts as “Cash held on behalf of Publishers” and “Publisher Creditors”. 

Interest revenue 

Interest revenue is recognised  when it is probable that the economic benefits  will flow to the Group and the 
amount can be measured reliably, taking into account the effective yield on the financial asset. 

Government grants 

Government  grants  are  recognised  at  fair  value  where  there  is  reasonable  assurance  that  the  grant  will  be 
received and all grant conditions will be met. Grants relating to expense items are recognised as income over 
the  periods  necessary  to  match  the  grant  to  the  costs  they  are  compensating.  Grants  relating  to  assets  are 
credited to deferred income and are amortised on a straight line basis over the expected lives of the assets. 

31 

 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

Sale of non-current assets 

The net gain from the sale of non-current asset sales is recognised as income at the date control of the asset 
passes to the buyer, usually when the signed contract of sale becomes unconditional. 

 Leasehold improvements 

The cost of improvements to leasehold properties is amortised over the unexpired period of the lease or the 
estimated useful life of the improvement to the Group, whichever is the shorter. 

 Earnings per share 

Basic earnings per share 

Basic earnings per share for continuing operations and total operations attributable to members of the Company 
are determined by dividing net profit after income tax from continuing operations and the net profit attributable 
to members of the Company respectively, excluding any costs of servicing equity other than ordinary shares, 
by the  weighted average number of ordinary shares outstanding during the financial period.  The number of 
shares used in the calculation at any time during the period is based on the physical number of shares issued. 

Diluted earnings per share 

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into 
account the after income tax effect of interest and other financing costs associated with dilutive potential ordinary 
shares  and  the  weighted  average  number  of  shares  assumed  to  have  been  issued  for  no  consideration  in 
relation to dilutive potential ordinary shares. 

 Dividends 

Provision is made for the amount of any dividend determined or recommended by the directors on or before the 
end of the financial year but not distributed at reporting date. 

 Impairment of assets 

Goodwill and intangible assets that have an indefinite useful life are not subject to amortisation and are tested 
annually for impairment or more frequently if events or changes in circumstances indicate that they might be 
impaired. Other assets are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the 
asset’s carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s 
fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are grouped at 
the lowest levels for which there are separately identifiable cash inflows which are largely independent of the 
cash  inflows  from  other  assets  or  groups  of  assets  (cash-generating  units).  Non-financial  assets  other  than 
goodwill that suffered impairment are reviewed for possible reversal of the impairment at each reporting date. 

 Segment reporting 

Operating  segments  are  reported  in  a  manner  consistent  with  the  internal  reporting  provided  to  the  chief 
operating  decision  maker.  The  chief  operating  decision  maker  has  been  identified  as  the  Chief  Executive 
Officer. 

Each  of  the  operating  segments  is  managed  separately  as  each  of  these  service  lines  requires  different 
technologies, service different clients and sells different products. All inter-segment transactions are carried out 
at arm’s length prices.  

The Group reports its segments based on geographical locations: 

  APAC – Australia, New Zealand and Asia; 
  EMEA – Europe, the Middle East and Africa; and 
 

The Americas – North, Central and South America. 

32 

 
 
 
 
 
  
 
 
 
 Critical accounting judgements and key sources of estimation uncertainty 

Critical judgements in applying the entity’s accounting policies 

The following are the critical judgements (apart from those involving estimations, which are dealt with below), 
that management has made in the process of applying the Group’s accounting policies and that have the most 
significant effect on the amounts recognised in the financial statements: 

Revenue recognition 

In web development and web hosting business operations, management assesses stage of completion of each 
project and recognises revenue in the period in which development work is undertaken. In making its judgement, 
management  considered  the  standard  duration  of  such  contracts,  stage  of  progress  in  contracts  and 
commencement  date  of  such  contracts.  Accordingly,  management  has  deferred  recognising  some  web 
development and web hosting revenue of an estimated value of services to be rendered in the future. 

Key sources of estimation uncertainty 

The  following  are  the  key  assumptions  concerning  the  future  and  other  key  estimation  uncertainty  at  the 
reporting date, that have a significant risk of causing a material adjustment to the carrying amounts of assets 
and liabilities within the next financial year. 

Impairment of goodwill and intangible assets 

Determining whether goodwill and intangible assets are impaired requires an estimation of the value in use of 
the  cash-generating  units  to  which  goodwill  and  intangible  assets  have  been  allocated.  The  value  in  use 
calculation requires the entity to estimate the future cash flows expected to arise from the cash-generating unit 
and  a  suitable  discount  rate  in  order  to  calculate  the  present  value.  The  future  cash  flows  included  in  the 
assessments are predicated largely on: 

 
 
 

the adoption of the integrated Adslot-Symphony Platform; 
the continued adoption of the Adslot Marketplace product; and 
the growth of Symphony. 

In the event that these products do not generate revenues as planned an impairment of the related intangible 
assets may result.  

The  carrying  amount  of  goodwill  and  intangible  assets  at  the  reporting  date  was  $26,759,567  (2015: 
$30,289,099)  and  there  were  no  impairment  losses  (2015:  nil)  recognised  during  the  current  financial  year. 
Refer to Note 10 for further details. 

Capitalisation of internally developed software 

Distinguishing  the  research  and  development  phases  of  software  projects  and  determining  whether  the 
recognition  requirements  for  the  capitalisation  of  development  costs  are  met,  requires  judgement.  After 
capitalisation,  management  monitors  whether  the  recognition  requirements  continue  to  be  met  and  whether 
there are any indicators that capitalised costs may be impaired. 

The capitalised internally developed software amount for the year was $1,336,540 (2015: $2,001,289).   

Share based payments 

The calculation of the fair value of options issued requires significant estimates to be made in regards to several 
variables such as volatility and the probability of options reaching their vesting period. The estimations made 
are subject to variability that may alter the overall fair value determined. The share based payment expense for 
the year was $440,138 (2015: $702,806). 

Unrecognised deferred tax assets 

As  disclosed  in  Note  5,  the  Group  recognises  deferred  tax  assets  relating  to  temporary  differences,  capital 
losses or operating losses when it is probable that they will be able to be utilised in future reporting periods. 
Due to the continuing operating losses, the Directors have determined it not appropriate to recognise deferred 
tax assets until a point in time where it is probable that future taxable income is going to be available to utilise 
the assets. The tax benefit of deferred tax assets not recognised is $9,703,919 (2015: $8,635,840).  

33 

 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.  Summary of Significant Accounting Policies (Continued) 

Research and development tax concessions 

A receivable of $2,317,658 (2015: $2,184,913) has been recognised in relation to a research and development 
tax concession for the 2016 financial year. The actual claim is yet to be submitted with the Australian Tax Office 
and therefore there remains some uncertainty in regards to the quantum of the concession to be received. The 
financial statements reflect the Directors’ estimate of the receivable after taking into account the likelihood of 
each component of the claim being received. 

 New standards and interpretations issued but not effective 

The following new or amendments to existing standards have been published and are mandatory for accounting 
periods beginning on or after 1 July 2018 or later periods, but have not been adopted. 

AASB 9 Financial Instruments  was issued  and introduces changes  in the classification and measurement of 
financial assets and financial liabilities, impairment of financial assets and new rules for hedge accounting. This 
standard  becomes  mandatory  for  the  year  ending  30  June  2019.  The  potential  effects  on  adoption  of  the 
standard are currently being assessed.  The group has not yet completed its assessment of this new standard 
however based on the financial instruments held at balance date, this standard is not expected to have a material 
impact upon initial adoption. 

AASB  15  Revenue  from  Contracts  with  Customers  establishes  a  comprehensive  framework  for  determining 
whether, how much and when revenue is recognised. This standard becomes mandatory for the year ending 
30  June  2019.  The  potential  effects  on  adoption  of  the  standard  are  currently  being  assessed.    This  new 
standard  may  have  a  small  impact  on  the  financial  statements  on  adoption  however  the  group  has  not  yet 
completed its assessment of this standard.   

AASB  16  Leases  was  issued  and  introduced  changes  to  lessee  accounting.  It  requires  recognition  of  lease 
liabilities and assets other than short-term leases or leases of low-value assets on statement of financial position. 
This will replace the operating / finance lease distinction and accounting requirements prescribed in AASB 117 
Leases. This standard becomes mandatory for the year ending 30 June 2020. This new standard may have a 
material impact on the financial statements on adoption based on the contracts expected to be in place at that 
time however the group has not yet completed its assessment of this standard.   

AASB  9,  AASB  15  and  AASB  16  are  available  for  early  adoption  but  have  not  been  applied  in  this  financial 
report. 

34 

 
   
 
Segment Information 

2016 

Operating segments 

APAC 

EMEA 

The 
Americas 

Total 

Revenue for services rendered (i) 
Segment result from continuing operations 
Depreciation included in segment result (Note 9) 
Amortisation included in segment result (Note 10) 
Additions to non-current assets (PP&E) (Note 9) 
Impairment of intangibles 

6,489,675 
(4,972,044) 
59,441 
4,866,072 
51,854 
- 

640,802 
(279,866) 
1,817 
- 
1,766 
- 

498,869 
(1,017,005) 
3,627 
- 
4,906 
- 

7,629,346 
(6,268,915) 
64,885 
4,866,072 
58,526 
- 

Statement of Financial Position 

Segment assets 
Segment liabilities 

37,616,620 
(16,037,783) 

512,104 
(103,966) 

391,113 
(49,610) 

38,519,837 
(16,191,359) 

2015 

Operating segments 

APAC 

EMEA 

The 
Americas 

Total 

Revenue for services rendered (i) 
Segment result from continuing operations 
Depreciation included in segment result (Note 9) 
Amortisation included in segment result (Note 10) 
Additions to non-current assets (PP&E) (Note 9) 
Impairment of intangibles 

5,533,327 
(5,303,162) 
71,494 
5,653,652 
47,810 
- 

246,101 
(694,383) 
3,237 
- 
1,754 
- 

497,309 
(835,464) 
3,396 
- 
2,575 
- 

6,276,737 
(6,833,009) 
78,127 
5,653,652 
52,139 
- 

Statement of Financial Position 

Segment assets 
Segment liabilities 

41,329,869 
(15,603,752) 

161,477 
(182,714) 

138,660 
(191,365) 

41,630,006 
(15,977,831) 

Segment revenue reconciles to total revenue from continuing operations as follows: 

Revenue 

Total segment revenue 

Head office revenue 
Interest revenue 
Intersegment eliminations 

Total revenue from continuing operations 

(i)  Refer to Note 3 for a description Revenue. 

2016 
$ 

2015
$

7,629,346 

6,276,737 

30,600 
75,332 
- 

23,755 
195,104 
(284) 

7,735,278 

6,495,312 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

2. 

Segment Information (Continued) 

A reconciliation from segment result to operating profit before income tax is provided as follows: 

Segment Result 

Total segment result 

Interest revenue 
Other revenue 
Share option expenses 
Gain / (Loss) on foreign exchange 
Income tax benefit/(expense) 
Loss on write off of asset 
Other head office income/(expenses) not allocated in segment result 

2016 
$ 

2015 
$

(6,268,915) 

(6,833,009) 

75,332 
778,504 
(440,138) 
35,486 
(22,139) 
(1,624) 
(2,294,991) 

195,104 
680,182 
(702,806) 
60,352 
(21,159) 
- 
(2,584,185) 

Loss before income tax from continuing operations 

(8,138,485) 

(9,205,521) 

Reportable segment assets are reconciled to total assets as follows: 

Segment assets 

Total segment assets 
Head office assets 
Intersegment eliminations 

2016 
$ 
38,519,837 
47,795,613 
(50,348,732) 

2015 
$
41,630,006 
49,019,570 
(51,374,876) 

Total assets as per the statement of financial position 

35,966,718 

39,274,700 

Reportable segment liabilities are reconciled to total liabilities as follows: 

Segment liabilities 

Total segment liabilities 

Head office liabilities 
Intersegment eliminations 

2016 
$ 
(16,191,359) 

(526,358) 
12,370,526 

2015 
$
(15,977,831) 

(718,948) 
12,370,526 

Total liabilities as per the statement of financial position 

(4,347,191) 

(4,326,253) 

The Company’s Total Revenue and Other Income (Note 3) and its non-current assets (other than financial instruments) 
are divided into the following geographical areas: 

Australia (Domicile) 
New Zealand 
USA 
Other countries 

Total 

2016
$

2015 
$ 

Revenue 

Non-Current Assets 

Revenue 

Non-Current Assets 

6,034,933 
576,596 
498,869 
1,403,384 

8,513,782 

26,810,189 
2,346 
4,739 
47,488 

26,864,762 

5,114,063 
693,217 
497,309 
870,905 

7,175,494 

30,349,986 
1,018 
2,723 
49,345 

30,403,072 

Revenues from external customers in the Group’s domicile, Australia, as well as its major markets, New Zealand and the 
USA, have been identified on the basis of the customer’s geographical location.  Non-current assets are allocated based 
on their physical location. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to and forming part of the segment information 

Business segments 

The Group reports its segments based on geographical locations: 

 APAC – Australia, New Zealand and Asia; 
 EMEA – Europe, the Middle East and Africa; and 
 The Americas – North, Central and South America. 

Accounting policies 

The accounting policies of the reportable segments are the same as the Group’s accounting policies described in Note 1.  

Segment revenues, expenses, assets and liabilities are those that are directly attributable to a segment and the relevant 
portion that can be allocated to the segment on a reasonable basis. Segment profit represents the profit earned by each 
segment without investment revenue, finance costs and income tax expense. This is the measure reported to the chief 
operating decision maker for the purposes of resource allocation and assessment of segment performance. 

Segment assets include  all  assets used  by  a segment and consist primarily of operating cash, receivables, capitalised 
R&D and other intangible assets, net of related provisions but do not include non-current inter-entity assets and liabilities 
which are considered quasi-equity in substance. 

Segment liabilities consist primarily of trade and other creditors, employee benefits and sundry provisions and accruals. 
Segment assets and liabilities do not include income taxes. 

Inter-segment transfers 

Segment revenue reported above represents revenue generated from external customers. There were no Inter segment 
revenue  transfers  or  expenses  to  be  eliminated  on  consolidation.    In  the  prior  year  there  was  $284  of  Inter  segment 
revenue. 

Major customers 

The Group provides services to and derives revenue from a number of customers across all the divisions. The Group had 
certain customers whose revenue individually represented 10% or more of the Company’s total revenue. 

For the year to 30 June 2016, one customer accounted for 10% of revenue. There were no customers representing 10% 
or more revenue for the year to 30 June 2015.  

37 

 
 
 
 
Notes to the Financial Statements (Continued) 

Revenue and Other Income 

  Revenue 

  Revenue from Trading Technology 

  Revenue from Services  

  Revenue from Adserving  

Total revenue for services rendered  

Interest income 

Total revenue from continuing operations 

Other income 

Grant income 

Total revenue and other income 

2016 
$ 

2015 
$ 

4,227,677 

2,532,188 

900,081 

7,659,946 

75,332 

7,735,278 

2,652,086 

2,396,948 

1,251,174 

6,300,208 

195,104 

6,495,312 

778,504 

778,504 

680,182 

680,182 

8,513,782 

7,175,494 

Revenue derived from the three product lines are described as follows: 

Trading Technology 

Comprises Adslot, a leading global media trading technology, and Symphony, market-leading workflow automation 
technology, purpose built for digital media agencies. 

Services 

Comprising  marketing  services  that  are  provided  by  the  company’s  Webfirm  division  to SME  clients  and  project-based 
customisation of Trading Technology. 

Adserving 

Technology that enables advertisers to deliver and measure the performance of online display advertising (including 
impressions, clicks and online sales). 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expenses 

Loss before income tax includes the following specific 
expenses: 

  Depreciation and amortisation 

  Amortisation – Leasehold improvements 

  Amortisation – Software development costs 

  Depreciation – Plant & equipment 

Total depreciation and amortisation 

  Other charges against assets 

2016 
$ 

2015
$ 

17,152 

4,866,072 

47,733 

4,930,957 

28,340 

5,653,652 

49,787 

5,731,779 

Impairment / (recovery) of trade receivables 

(28,240) 

(37,440) 

Capitalised development wages (net of related grants) 

Development wages expensed in the period 

Total Development wages 

  Rental expense – operating leases 

  Defined contribution superannuation expense 

Foreign currency (gain) / loss 

1,336,540 

2,181,628 

3,518,168 

941,552 

622,406 

(35,486) 

2,001,289 

1,637,418 

3,638,707 

820,431 

601,939 

(60,352) 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Income Tax Expense 

a)  Numerical reconciliation of income tax expense to prima facie 

tax benefit 

Loss before income tax 

2016 
$ 

2015
$ 

(8,116,346) 

(9,184,362) 

Prima facie tax benefit on loss before income tax at 30% (2015: 30%) 

(2,434,904) 

(2,755,309) 

Tax effect of: 

Other non-allowable items 

Share based expensed during year 

Research & development tax concession 

Income tax benefit attributable to entity 

Deferred tax income relating to utilisation of unused tax losses 

Deferred tax assets relating to tax losses not recognised  

Other – adjustments and net foreign exchange differences 

 Income tax (benefit)/expense attributable to entity  

b)  Movement in deferred tax balances 

Balance at 
1 July 
2015 
$ 

Recognised 
in Profit & 
Loss 
$ 

Acquired in 
Business 
combination 
$ 

Trade and other receivables 

(125,957) 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

Net tax (assets) / liabilities

199 

165,435 

(39,677) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Balance at 
1 July 
2014 
$ 

Recognised 
in Profit & 
Loss 
$ 

Acquired in 
Business 
combination 
$ 

Trade and other receivables 

(125,957) 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

Net tax (assets) / liabilities

199 

165,435 

(39,677) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

8,154 

132,041 

7,475 

210,842 

1,545,105 

1,443,457 

(749,604) 

(1,093,535) 

- 

1,068,079 

(296,336) 

22,139 

- 

1,407,063 

(292,369) 

21,159 

Balance at 30 June 2016 

Net 

Deferred 
tax assets 

Deferred tax 
liabilities 

$ 

(125,957) 

199 

165,435 

(39,677) 

$ 

- 

- 

- 

(39,677) 

$ 

(125,957) 

199 

165,435 

- 

- 

(39,677) 

39,677 

Balance at 30 June 2015 

Net 

Deferred 
tax assets 

Deferred tax 
liabilities 

$ 

(125,957) 

199 

165,435 

(39,677) 

$ 

- 

- 

- 

(39,677) 

$ 

(125,957) 

199 

165,435 

- 

- 

(39,677) 

39,677 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
c)  Deferred tax assets not brought to account 

Deferred tax assets not brought to account, the benefits of which will only be realised if the conditions for 
deductibility set out on Note 1(k) occur. 

Temporary differences 

Tax Losses: 

Operating losses 

Capital losses 

Potential tax benefit (30%) 

2016 
$ 

2015 
$ 

(4,240,800) 

(5,119,749) 

36,348,938 

33,667,624 

238,258 

238,258 

32,346,396 

28,786,133 

9,703,919 

8,635,840 

The  Company  and  its  wholly-owned  Australian  resident  entities  have  formed  a  tax-consolidated  group  and  are 
therefore taxed as a single entity. The head entity within the tax-consolidated group is Adslot Ltd.  

Dividends 

The Company did not declare any dividends in the current year or prior year.  There are no franking credits available 
to shareholders of the Company. 

Cash and Cash Equivalents 

  Cash at bank and on hand 

  Publisher account  

2016 

$ 

3,493,749 

1,252,220 

4,745,969 

2015 

$ 

3,416,910 

1,024,316 

4,441,226 

Included in the Cash at Bank is $365,877 (2015:$393,400) of funds held on term deposit as guarantee for our corporate 
credit card facilities and for the benefit of landlords under office lease agreements. 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Trade and Other Receivables 

Current: 

Trade debtors 

Less: Allowance for impairment 

Other receivables 

Prepayments 

The average age of the Company’s trade receivables is 63 days (2015: 57 days).     

(a)  Ageing of past due but not impaired 

0 – 30 days 

      31 – 60 days 

61 – 90 days 

  Over 91 days 

(b)  Movement in the provision for impairment 

Balance at beginning of the year 

Impairment recognised during the year 

Amounts written off as uncollectible 

  Amounts recovered during the year 

Net foreign exchange differences 

Balance at the end of the year 

2016 
$ 

1,915,712 

(161,683) 

1,754,029 

2,375,890 

226,068 

4,355,987 

2016 
$ 

75,994 

29,976 

4,032 

4,700 

114,702 

2016 
$ 

241,074 

12,369 

(92,011) 

(1,873) 

2,124 

161,683 

2015 
$ 

2,261,222 

(241,074) 

2,020,148 

2,227,608 

182,646 

4,430,402 

2015 
$ 

107,949 

382,112 

86,493 

107,330 

663,884 

2015 
$ 

413,987 

20,294 

(118,408) 

(116,161) 

41,362 

241,074 

In determining the recoverability of a trade receivable, the Company considers any recent history of payments and the 
status of the projects to which the debt relates. No payment terms have been renegotiated. The concentration of credit 
risk is limited due to the customer base being large and unrelated. Accordingly, the Directors believe that there is no 
further provision required in excess of the allowance for impairment. 

Fair value of receivables 

Fair value of receivables at year end is measured to be the same as receivables net of the allowance for impairment.  

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-Current Assets – Property, Plant and Equipment 

Leasehold improvements – at cost 

Less: Accumulated amortisation 

  Plant and equipment – at cost 

Less: Accumulated depreciation 

  Computer equipment – at cost 

Less: Accumulated depreciation 

Total carrying amount of property, plant and equipment 

2016 

$ 

104,280 

(104,172) 

108 

152,970 

(149,069) 

2015 

         $   

104,280 

(87,020) 

17,260 

148,841 

(129,223) 

3,901 

19,618 

332,767 

(271,258) 

61,509 

65,518 

326,045 

(288,627) 

37,418 

74,296 

Reconciliations of the carrying amounts of each class of property, plant and equipment at the beginning and end of the 
current financial year are set out below: 

2016 

  Carrying amount at 1 July 2015 

  Additions  

  Disposals/Write Offs 

Leasehold 

Plant and 

Computer 

Improvements 

Equipment 

Equipment 

$ 

17,260 

- 

- 

$ 

19,618 

3,954 

- 

$ 

37,418 

54,571 

(1,624) 

  Depreciation / amortisation expense 

(17,152) 

(19,671) 

(28,062) 

Net foreign exchange differences 

  Carrying amount at 30 June 2016 

2015 

  Carrying amount at 1 July 2014 

  Additions  

  Depreciation / amortisation expense 

Net foreign exchange differences 

- 

108 

- 

(794) 

3,901 

61,509 

Leasehold 

Plant and 

Computer 

Improvements 

Equipment 

Equipment 

$ 

32,640 

12,960 

$ 

38,492 

1,735 

(28,340) 

(20,609) 

- 

- 

$ 

28,946 

37,444 

(29,178) 

206 

Total 

$ 

74,296 

58,525 

(1,624) 

(64,885) 

(794) 

65,518 

Total 

$ 

100,078 

52,139 

(78,127) 

206 

  Carrying amount at 30 June 2015 

17,260 

19,618 

37,418 

74,296 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Non-Current Assets – Intangible Assets 

  Year ended 30 June 2016 

  Opening net book amount 

  Acquisitions 

  Amortisation  

 Carrying amount at 30 June 
2016 

  At 30 June 2016 

  Cost 

Accumulated amortisation and 
impairment 

Carrying amount at 30 June 
2016 

  Year ended 30 June 2015 

  Opening net book amount 

  Acquisitions 

  Amortisation  

 Carrying amount at 30 June 
2015 

  At 30 June 2015 

  Cost 

Accumulated amortisation and 
impairment 

Carrying amount at 30 June 
2015 

Internally 
Developed 
Software
$ 

2,990,943 

1,336,540 

(952,352) 

Domain 
Name
$ 

Intellectual 
Property
$ 

Goodwill 
$ 

Total
$ 

38,267 

12,097,950 

15,161,939 

30,289,099 

- 

- 

- 

(3,913,720) 

- 

- 

1,336,540 

(4,866,072) 

3,375,131 

38,267 

8,184,230 

15,161,939 

26,759,567 

5,335,748 

38,267 

29,045,250 

15,161,939 

49,581,204 

(1,960,617) 

- 

(20,861,020) 

- 

(22,821,637) 

3,375,131 

38,267 

8,184,230 

15,161,939 

26,759,567 

Internally 
Developed 
Software
$ 

1,516,737 

2,001,289 

(527,083) 

Domain 
Name
$ 

Intellectual 
Property
$ 

Goodwill 
$ 

Total
$ 

38,267 

17,224,519 

15,161,939 

33,941,462 

- 

- 

- 

(5,126,569) 

- 

- 

2,001,289 

(5,653,652) 

2,990,943 

38,267 

12,097,950 

15,161,939 

30,289,099 

4,103,169 

38,267 

29,316,305 

20,543,592 

54,001,333 

(1,112,226) 

- 

(17,218,355) 

(5,381,653) 

(23,712,234) 

2,990,943 

38,267 

12,097,950 

15,161,939 

30,289,099 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Internally Developed Software 

Internally developed software represents a number of software platforms developed within the Company.  The following 
table shows the portion of platform development costs that are capitalised and expensed for the current financial year, 
2016: 

Platform 

Capitalised Wages 

R&D grants offsetting 
capitalised wages 

Net Capitalised 
Wages 

  Adslot Publisher and Marketplace 

  Symphony 

  Adslot-Symphony Integration 

$ 

1,178,560 

1,073,595 

177,917 

$ 

(530,352) 

(483,118) 

(80,062) 

$ 

648,208 

590,477 

97,855 

The following table shows the portion of platform development costs that are capitalised and expensed for the prior 
financial year, 2015: 

Platform 

Capitalised Wages 

R&D grants offsetting 
capitalised wages 

Net Capitalised 
Wages 

  Adslot Publisher and Marketplace 

  Symphony 

  Adslot-Symphony Integration 

$ 

1,726,589 

1,489,542 

422,577 

$ 

(776,965) 

(670,294) 

(190,160) 

$ 

949,624 

819,248 

232,417 

The Directors have assessed the accounting useful life of these internally developed software systems, for accounting 
purposes, to be five years. This assessment has given regard to the expected financial benefits of the technology.  

Domain names 

Domain  names  opening  carrying  value  of  $38,267  (2015:  $38,267)  relates  to  the  various  domain  names  held  by 
Webfirm and Adslot. The Directors have assessed that this intellectual property has an indefinite useful life on the basis 
that the Directors do not believe that there is a foreseeable limit on the period over  which this asset is expected to 
generate cash inflows for the entity.  

Intellectual property 

Adslot  Technologies  Pty  Ltd  (“Adslot”)  holds  valuable  copyright  and  patent  licences  (“Licences”)  in  respect  of 
Combinatorial Auction Platform Technology (“CAP” or “Core IP”) owned by Enterprise Point Pty Ltd and its controlled 
entities  (“Enterprise”).  $5,932,006  (2015:  $5,932,006)  of  the  opening  balance  relates  to  this  “CAP”  technology. 
Accumulated amortisation of this asset as at 30 June 2016 was $5,932,006 (2015: $5,932,006).  This asset has been 
fully amortised. 

QDC IP Technology (“QDC”) is creative ad building and video advertising technology with licences to the Core IP valued 
at $6,466,517 (2015: $6,466,517) in the opening balance and attached to the Adslot CGU.  Accumulated amortisation 
of this asset as at 30 June 2016 was $6,466,517 (2015: $5,904,904). This asset was fully amortised during the year. 

The Symphony platform technology was acquired as part of the Facilitate Digital Holdings Limited acquisition.  The fair 
value  attributable  to  the  Symphony  technology  platform  intellectual  property  was  $16,191,496  (2015: $16,191,496).  
Accumulated amortisation of this asset at 30 June 2016 was $8,175,172 (2015: $4,936,872). This asset has a remaining 
useful life for accounting purposes of two and a half years. 

The Facilitate for Agencies (“FFA”) platform technology was acquired as part of the Facilitate Digital Holdings Limited 
acquisition.    The  fair  value  attributable  to  the  FFA  technology  platform  intellectual  property  was  $455,231  (2015: 
$455,231).  Accumulated amortisation of this asset at 30 June 2016 was $287,325 (2015: $173,518). This asset has a 
remaining useful life for accounting purposes of one and a half years. 

With the exception of FFA, the Directors have assessed the accounting useful life of all of the above technologies for 
accounting  purposes  to  be  five  years.    This  assessment  has  given  regard  to  the  expected  financial  benefits  of  the 
technologies  to  be  potentially  well  beyond  a  five  year  period,  together  with  the  risk  that  competitors  could  replicate 
these technologies and in light of the Company’s ongoing commitment to research and development of the Core IP. 
FFA has an accounting useful life of four years.  

45 

 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

10.  Non-Current Assets – Intangible Assets (Continued) 

Goodwill 

The Goodwill balance relating to the acquisition of Facilitate has an attributed fair value of $15,161,939 and has not 
been impaired. 

(a)  Cash Generating Units (CGUs) 

The goodwill  has been  allocated to the Adslot-Symphony Integration CGU as this  is the area of operation  in  which 
opportunities for deriving revenue synergies from the acquisition exist.  A summary of the carrying amount of goodwill 
and intangible assets with indefinite useful lives is detailed below: 

CGU 

2016 

2015 

Intangible assets 
with indefinite 
useful lives
$

Goodwill
$

Intangible assets 
with indefinite 
useful lives
$

Goodwill 
$ 

Adslot-Symphony Integration 

15,161,939 

- 

15,161,939 

- 

(b) 

Impairment testing and key assumptions 

The Group tests whether goodwill and other intangible assets have suffered any impairment in accordance with the 
Group’s accounting policies.  The recoverable amounts of assets and CGUs have been determined using a fair value 
less costs to sell approach based on discounted cash flows projections. 

The most significant judgement relates to the forecast cash flows within the impairment model, in particular the forecast 
revenue growth.  As the Adslot-Symphony Integration is a relatively new innovation for the Group, the lack of historical 
revenues across this platform has required the Group to make significant estimations of the revenue growth that can 
be expected across the forecast period. 

The cash flow projections have been derived from management forecasts based on the 2017 budget as approved by 
the Board of Directors, with assumptions relating to growth in revenues and expenses being made across the remaining 
forecast period.  The revenue growth rates observed for the first two years are significantly higher than the remainder 
of the model reflecting the initial adoption of the integrated Adslot-Symphony Platform. 

In determining the budget for 2017, assumptions were made in relation to the following key areas: 

The proportion of the market share captured by the Integration platform from existing customers; 

 
  Expected growth from new customers; 
  Average fees received from each customer; and 
 

The costs that will be incurred to support the growth of the revenue. 

Other key assumptions 

Adslot-Symphony Integration 

Discounted cash flow 

7 

13 

Valuation method 

Years of 
projected 
cash flows 

Post-tax 
discount rate 
% 

A forecast period of greater than 5 years has been adopted without the use of a terminal value.  This is considered 
appropriate given the expected timeframe upon which the current version of the integrated product will be able to 
generate revenues.  Revenue growth forecast in the final two periods of the model are lower than the average 
growth forecast within the model. 

(c)  Sensitivity analysis 

Future net cash flows of CGUs are based on the key assumptions noted above, which are subject to some uncertainty.  
Any reasonable change in the key assumptions would not result in the carrying amounts exceeding their recoverable 
amounts. 

46 

 
 
 
 
 
  Trade and Other Payables 

Trade creditors 

  Publisher creditors (i) 

  Other creditors 

(i)  Refer to Note 1(p) for further information on publisher creditors. 

  Other Liabilities 

Current: 

  Unearned revenue (i) 

2016 
$ 

2015
$

293,196 

1,252,220 

1,431,111 

214,195 

1,024,316 

1,614,499 

2,976,527 

2,853,010 

2016 
$ 

2015 
$

557,878 

557,878 

683,148 

683,148 

(i)  Unearned revenue relates to website development and hosting invoices that are rendered based on full contract 
terms at the contracts’ inception, however performed over stages which straddle the reporting date, and advertising 
campaigns that have been purchased but whose delivery will occur after the reporting date.  

  Provisions 

Current: 

Employee benefits 

Non-current: 

Employee benefits 

2016 
$ 

2015 
$ 

457,522 

507,747 

315,587 

242,671 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Contributed equity 

2016 
Number 

2015 
Number 

2016 
$ 

2015 
$ 

  Ordinary Shares – Fully Paid  

1,113,323,224 

1,041,695,054 

120,693,650 

115,100,833 

Ordinary  shares  participate  in  dividends  and  the  proceeds  on  winding  up  of  the  parent  entity  in  proportion  to  the 
numbers of shares. 

At  the  shareholders  meeting  each  ordinary  share  is  entitled  to  one  vote  when  a  poll  is  called,  otherwise  each 
shareholder has one vote on a show of hands. 

Movements in Paid-Up Capital 

Date 

Details 

30-Jun-14 

Balance (including Treasury shares) 

10-07-2014  Share Placement 

25-09-2014  Exercise of Options 

01-05-2015 

Issue of shares – employee ESOP 

30-Jun-15 

Less: Treasury shares 

30-Jun15 

Balance 

Number of 
shares 

Number 

988,550,756 

Issue 
price 

$ 

Capital 
raising 
costs 

$ 

Value 

$ 

(933,903) 

109,990,537 

65,000,000 

 $0.100  

 (316,665)  

6,183,335 

200,000 

3,000,000 

 $0.116  

 $0.090  

 (1,654)  

-  

21,546 

270,000 

1,056,750,756 

(15,055,702) 

1,041,695,054 

(1,252,222) 

116,465,418 

(1,364,585)  

(1,252,222) 

115,100,833 

01-Jul-15 

Balance (including Treasury shares) 

1,056,750,756 

(1,252,222) 

116,465,418 

27-08-2015 

Issue of shares – Performance Rights vesting 

2,520,377 

 $0.074  

 (2,214)  

184,294 

13-04-2016  Share Placement 

30-Jun-16 

Less: Treasury shares 

30-Jun16 

Balance 

57,500,000 

 $0.080  

 (217,620)  

4,382,380 

1,116,771,133 

(3,447,909) 

1,113,323,224 

(1,472,056) 

121,032,092 

-  

(338,442)  

(1,472,056) 

120,693,650 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
Treasury Shares 

Treasury shares are shares in Adslot Ltd that are held by  the Adslot Employee Share Trust,  which administers the 
Adslot  Employee  Share  Ownership  Plan  (ESOP).  This  Trust  has  been  consolidated  in  accordance  with  Note  1(c).  
Shares held by the Trust on behalf of eligible employees are shown as treasury shares in the financial statements.  
Shares issued under this scheme will, subject to the provision of the Trust deed, rank equally in all respects and will 
have the same rights and entitlements as ordinary shares under the Constitution of the Company.  

Treasury Shares movements during the financial year are summarised below: 

Issue Type 

Issue or 
Acquisition 
Date 

Employee ESOP 

14/09/12 

Employee ESOP 

24/09/14 

Employee ESOP 

23/12/14 

Employee ESOP 

16/06/14 

Employee ESOP 

1/05/15 

Employee ESOP 

27/08/15 

Issue 
Price 

$

0.046 

0.059 

0.115 

0.105 

0.090 

0.080 

Balance at 
beginning of the 
year 
(Number)

977,011 

3,828,691 

6,250,000 

1,000,000 

3,000,000 

Issued during 
the year 
(Number)

Transfers 
during the year 
(Number) 

Balance at end of 
the year (Number)

- 

- 

- 

- 

- 

(977,011) 

(3,828,691) 

(6,250,000) 

- 

(657,225) 

- 

- 

- 

1,000,000 

2,342,775 

135,134 

3,477,909 

- 

135,134 

- 

15,055,702 

135,134 

(11,712,927) 

Rights over shares movements during the financial year are summarised below: 

Issue Type 

Rights over shares 

Rights over shares 

Rights over shares 

Rights over shares 

Required VWAP 
Price $ 

Balance at 
beginning of the 
year (Number) 

Granted 
during the 
year (Number) 

Expired during 
the year 
(Number) 

Vested during 

the year 
(Number) 

Balance at the end of 
the year (Number) 

0.200 

0.300 

0.400 

0.500 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

17,000,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

17,000,000 

Performance rights movements during the financial year are summarised below: 

Issue Type 

Issue or 
Acquisition 
Date 

Performance Rights 

26/11/14 

Performance Rights 

26/8/15 

Performance Rights 

27/06/16 

Issue 
Price 

$ 

Nil 

Nil 

Nil 

Balance at 
beginning 
of the year 
(Number) 

10,750,000 

Issued 
during the 
year 
(Number) 

Transfers 
during the 
year 
(Number) 

Forfeited 
during the 
year 
(Number) 

Balance at end 
of the year 
(Number) 

- 

(2,520,377) 

(2,920,100) 

5,309,523 

- 

- 

2,660,000 

600,000 

- 

- 

(705,000) 

1,955,000 

- 

600,000 

10,750,000 

3,260,000 

(2,520,377) 

(3,625,100) 

7,864,523 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Reserves 

  Reserves 

  Share–based payments reserve 

Foreign currency translation reserve 

  Share–based payments reserve 

  Opening balance 

Reclassification of lapsed options 

Reclassification vested ESOP 

  Share based payment expense 

  Closing balance 

Foreign currency translation reserve 

  Opening balance 

  Movement on currency translation 

  Closing balance 

2016 
$ 

297,118 

107,618 

404,736 

2015 
$ 

1,069,631 

118,357 

1,187,988 

1,069,631 

1,177,083 

- 

(1,212,651) 

440,138 

297,118 

(430,164) 

(380,094) 

702,806 

1,069,631 

118,357 

(10,739) 

107,618 

65,292 

53,065 

118,357 

The Share-based payments reserve is used to record the value of options accounted for in accordance with AASB2: 
Share Based Payments. 

The  foreign  currency  translation  reserve  is  used  to  record  the  value  of  aggregate  movements  in  the  translation  of 
foreign currency in accordance with AASB 121: The Effects of Changes in Foreign Exchange Rates.  

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Earnings Per Share 

(a) Basic earnings per share 

2016 
Cents 

2015 
Cents 

Loss attributable to the ordinary equity holders of the Company 

(0.77) 

(0.89) 

(b) Diluted earnings per share 

Loss attributable to the ordinary equity holders of the Company 

(0.77) 

(0.89) 

(c) Reconciliation of earnings used on calculating earnings per share (i) 

Loss from continuing operations attributable to the members of the Company used 
on calculating basic and diluted earnings per share 

(8,138,485) 

(9,205,521) 

2016 
$ 

2015
$ 

(d) Weighted average number of shares used as the denominator 

  Weighted average number of shares on issue used in the calculation of basic EPS  

1,062,178,629 

1,038,969,447 

2016 
Number 

2015
Number 

(e) Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of 
diluted EPS  

1,062,178,629 

1,038,969,447 

(i)  During 2016 and 2015 there were no discontinued operations or values attributable to minority interests.  

2016 
Number 

2015
Number 

Weighted average number of rights that could potentially dilute basic earnings 
per share in the future, but are not included in the calculation of diluted EPS 
because they are anti-dilutive for the period presented. 

2016 
Number 

2015
Number 

5,593,259 

29,320,440 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Discontinued Operations 

There were no discontinued operations during the year ended 30 June 2016. 

  Business Combinations 

There were no business combinations during the year ended 30 June 2016.  

  Contingencies  

No contingent assets or liabilities are noted. 

  Commitments 

Operating lease commitments 

Total operating lease expenditure contracted for at reporting date but not 
capitalised in the financial statements payable: 

  Within 1 year 

  Between 1 and 5 years 

2016 
$ 

2015
$

778,375 

176,879 

955,254 

608,550 

299,561 

908,111 

The lease commitments detailed above relate to rental premises and lease rental of printer/copier. 

Capital commitments 

The  Group  and  the  Company  have  not  entered  any  capital  expenditure  contracts  at  reporting  date  that  are  not 
recognised as liabilities on the Statement of Financial Position. 

  Remuneration of auditors 

During the year the following fees were paid/payable to the auditor of the Company: 

  Audit services 

  Audit and review of financial reports 

During the year the following fees were paid/payable to a related entity of the 
auditor of the company: 

  Other services 

Taxation compliance and Research & Development grant advice 

2016 
$ 

2015
$

109,000 

105,000 

13,500 

122,500 

40,250 

145,250 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Key Management Personnel Disclosures 

Directors 

The following persons were directors of the Company during the financial year: 

Mr Andrew Barlow (Non-Executive Chairman) 

Mr Adrian Giles (Non-Executive Director)  

Mr Ian Lowe (Executive Director & CEO)   

Mr Ben Dixon (Executive Director) 

Mr Geoff Dixon (Non-Executive Director)   

Mr Quentin George (Non-Executive Director) 

Ms Sarah Morgan (Non-Executive Director) 

Other key management personnel 

The following persons also had authority and responsibility for planning, directing and controlling the activities of the 
Group, directly or indirectly, during the financial year: 

Name 

Mr Brendan Maher 

Mr Tom Peacock 

Position 

Chief Financial Officer and Company Secretary  

Group Commercial Director 

Key management personnel compensation 

  Short-term employee benefits 

  Post-employment benefits 

  Other long-term employee benefits 

Termination benefits 

  Share based payments 

Total compensation (a) 

2016 
$ 
1,271,191 

96,094 

22,342 

- 

2015
$
1,245,625 

89,038 

20,486 

- 

249,666 

400,864 

1,639,293 

1,756,013 

a)  There were 9 key management personnel throughout 2016, some of whom have a part year of service (2015: 9). 

Business Acquisitions: 

There were no related party transactions during the year ended 30 June 2016.  

Transactions with Directors and their personally related entities: 

During the year the company earned revenue of $353 from advertising inventory traded on the Adslot platform by an 
entity related to two Directors on normal commercial terms and conditions.   

53 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Share Based Payments 

Employee Share Ownership Plan (ESOP) 

In November 2012 the Company gained approval to establish an employee incentive scheme comprising the Adslot 
Limited Share Option Plan and the Adslot Employee Share Trust. 

Awards of rights to shares are available to be issued to eligible employees based on the performance against agreed 
key performance indicators. Any rights awarded are subject to a two-year service period and if this service period is 
not met, the rights to shares will be forfeited by the eligible employee.  Shares held by the Trust under the scheme will 
have voting and dividend rights, and the right to participate in further issues pro-rata to all ordinary shareholders.  

The following tables shows grants of share-based compensation to employees under the ESOP for the current financial 
year and the model inputs: 

2016 

Grant 
Date 

Escrow 
End Date 

Valuation 
Price $ 

09/07/13 

09/07/15 

05/09/13 

05/09/15 

24/12/13 

24/12/15 

28/01/14 

24/01/16 

06/03/14 

04/03/16 

15/06/14 

15/06/15 

15/06/14 

2016-2018 

10/07/14 

08/07/16 

08/09/14 

07/09/16 

10/07/15 

09/07/17 

27/08/15 

07/09/16 

27/08/15 

07/09/17 

0.042 

0.061 

Converted 
Right 

0.120 

0.090 

0.105 

0.105 

0.100 

0.155 

0.086 

0.080 

0.080 

Balance at 
start of the 
year 

Granted 
during 
the year 

Transferred 
during the 
year 

Forfeited 
during 
the year  

(Number) 

(Number) 

(Number) 

(Number) 

Balance at 
end of the 
year 
(Number) 

Vested at 
the end 
of the 
year 

(Number) 

666,667 

2,902,935 

3,000,000 

176,928 

4,845,045 

250,000 

750,000 

666,667 

96,523 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

666,666 

67,567 

67,567 

(666,667) 

- 

(2,889,153) 

(13,782) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

250,000 

250,000 

750,000 

249,996 

- 

- 

- 

- 

- 

(666,667) 

(96,523) 

(666,666) 

- 

- 

- 

- 

- 

67,567 

67,567 

- 

- 

- 

- 

- 

(3,000,000) 

(176,928) 

(4,845,045) 

- 

- 

- 

- 

- 

- 

- 

Total 

13,354,765 

801,800 

(11,577,793) 

(1,443,638) 

1,135,134 

499,996 

Weighted average share price  

$0.064 

$0.085 

$0.083 

$0.097 

$0.102 

$0.105 

Weighted average remaining contractual life at 30 June 2016 (days) 

341 

Model Input 

Grant Date 

Escrow End Date 

Exercise Price 

Price at Grant Date 

ESOP #16-1 

ESOP #16-3 

ESOP #16-3 

10/07/15 

8/07/17 

- 

$0.086 

27/08/15 

7/09/16 

- 

$0.08 

27/08/15 

7/09/17 

- 

$0.08 

ESOP rights to shares are valued using the Binomial option-pricing model.  

The volatility calculation is based upon historical share price information for the same period as the option life to the 
date that the options were granted.  

54 

 
 
 
 
 
 
 
 
 
 
 
2015 

Grant 
Date 

Escrow 
End Date 

Valuation 
Price $ 

Balance at 
start of the 
year 

Granted 
during 
the year 

Transferred 
during the 
year 

Forfeited 
during 
the year  

(Number) 

(Number) 

(Number) 

(Number) 

14/09/12 

13/09/14 

10/10/12 

09/10/14 

09/07/13 

09/07/15 

05/09/13 

05/09/15 

24/12/13 

24/12/15 

28/01/14 

24/01/16 

06/03/14 

04/03/16 

15/06/14 

15/06/15 

15/06/14 

2015-2018 

10/07/14 

08/07/16 

08/09/14 

07/09/16 

01/05/15 

01/05/16 

01/05/15 

01/05/17 

01/05/15 

01/05/18 

0.046 

0.059 

0.042 

0.061 

Converted 
Right 

0.120 

0.090 

0.105 

0.105 

0.100 

0.155 

0.090 

0.090 

0.090 

5,042,685 

1,500,000 

666,667 

2,902,935 

3,000,000 

176,928 

7,845,045 

250,000 

750,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

666,667 

96,523 

1,000,000 

1,000,000 

1,000,000 

(5,042,685) 

(1,500,000) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Balance at 
end of the 
year 
(Number) 

- 

- 

666,667 

2,902,935 

3,000,000 

176,928 

- 

- 

- 

- 

- 

- 

Vested at 
the end 
of the 
year 

(Number) 

- 

- 

- 

- 

- 

- 

- 

(3,000,000) 

4,845,045 

- 

- 

- 

- 

(1,000,000) 

(1,000,000) 

(1,000,000) 

250,000 

250,000 

750,000 

666,667 

96,523 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Total 

22,134,260 

3,763,190 

(6,542,685) 

6,000,000 

13,354,765 

250,000 

Weighted average share price  

$0.061 

$0.093 

$0.049 

$0.090 

$0.064 

Weighted average remaining contractual life at 30 June 2015 (days) 

200 

The model inputs for ESOP rights to shares granted during the year ended 30 June 2015 included: 

Model Input 

ESOP #15-1 

ESOP #15-2 

ESOP #15-3 

ESOP #15-4 

ESOP #15-5 

Grant Date 

Escrow End Date 

Exercise Price 

Price at Grant Date 

10/07/14 

8/07/16 

- 

$0.10 

8/09/14 

7/09/16 

- 

$0.155 

1/05/15 

1/05/16 

- 

$0.090 

1/05/15 

1/05/17 

- 

$0.090 

1/05/15 

1/05/18 

- 

$0.090 

55 

 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

23.  Share Based Payments (continued) 

Performance Rights over Shares 

Shareholders approved at the November 2014 Annual General Meeting the creation of Performance Rights over Shares 
which enables the Board to offer eligible employees the right to Performance Rights which convert to shares subject to 
the employee’s performance against certain performance criteria.  No amounts are paid or payable by the recipient on 
receipt  of  the  right.  The  rights  carry  no  voting  rights.    All  rights  are  subject  to  service  periods  which  require  the 
employees remain an employee of the Company. 

The following table shows grants and movements of share-based compensation to employees under the Performance 
Rights over Shares Plan during the current financial year: 

Grant 
Date 

Assessment 
period 

Valuation 
Price $ 

Balance at 
start of the 
year 
(Number) 

Granted 
during the 
year 

Transferred 
during the 
year 

Forfeited 
during the 
year 

(Number) 

(Number) 

(Number) 

Balance at 
end of the 
year 
(Number) 

Vested at 
the end of 
the year 

(Number) 

26/11/14 

26/08/15 

27/06/16 

Total 

2 years 

2 years 

2 years 

0.105 

0.074 

0.100 

10,750,000 

- 

(2,520,377) 

(2,920,100) 

5,309,523 

- 

- 

2,660,000 

600,000 

- 

- 

(705,000) 

1,955,000 

- 

600,000 

10,750,000 

3,260,000 

(2,520,377) 

(3,625,100) 

7,864,523 

- 

- 

- 

- 

The model inputs for Performance Rights to shares grated during the year ended 30 June 2016 included: 

Model Input 

Grant Date 

Assessment Period 

Exercise Price 

Probability of Conversion to Shares 

PR # 16-1 

PR # 16-2 

PR # 16-3 

PR # 16-4 

26/08/15 

2 years 

- 

10% 

26/08/15 

2 years 

- 

20% 

26/08/15 

2 years 

- 

25% 

27/06/16 

2 years 

- 

50% 

Price at Grant Date 

$0.074 

$0.074 

$0.074 

$0.100 

The Performance Rights over Shares issued in 2015. 

Grant 
Date 

Assessment 
period 

Valuation 
Price $ 

26/11/14 

2 years 

0.105 

Total 

Balance at 
start of the 
year 
(Number) 

Granted 
during the 
year 

Transferred 
during the 
year 

Forfeited 
during the 
year 

(Number) 

(Number) 

(Number) 

Balance at 
end of the 
year 
(Number) 

- 

- 

10,750,000 

10,750,000 

- 

- 

10,750,000 

10,750,000 

- 

- 

The model inputs for Performance Rights to shares grated during the year ended 30 June 2015 included: 

Model Input 

Grant Date 

Assessment Period 

Exercise Price 

Probability of Conversion to Shares 

PR # 15-1 

PR # 15-2 

PR # 15-3 

PR # 15-4 

26/11/14 

2 years 

- 

10% 

26/11/14 

2 years 

- 

25% 

26/11/14 

2 years 

- 

50% 

26/11/14 

2 years 

- 

75% 

Price at Grant Date 

$0.105 

$0.105 

$0.105 

$0.105 

56 

 
 
 
 
 
 
 
 
 
 
Rights over Shares 

Upon commencement of employment (8 October 2012) Mr Lowe was granted the right to receive the following shares 
after the share price of the Company trades above a 30 day volume-weighted average price (VWAP) as per the table 
below.  Each right would convert into one ordinary share of Adslot Ltd when the VWAP criteria is met.  In the event of 
a Change of Control of the Company some of these Rights would vest on a sliding scale between the take over price 
and required VWAP of the next eligible series. 

No amounts are paid or payable by the recipient on receipt of the right. The rights carry no voting rights.  Some rights 
are subject to escrow per the below table and all rights are subject to Mr Lowe remaining an employee of the Company. 

No Rights over Shares were issued in 2016.  During the year, the 3,000,000 Rights over shares relating to the 10 cents 
VWAP hurdle, that were awarded in December 2013 to Mr Lowe, were released from their 2-year escrow requirement 
and transferred from the Employee Share Trust unencumbered to Mr Lowe.  

The following table shows movement in the Rights over Shares for the current financial year: 

2016 

Required 
VWAP 
Price 

Issue Date 

$ 

8-Oct-2012 

8-Oct-2012 

8-Oct-2012 

8-Oct-2012 

Total 

0.20 

0.30 

0.40 

0.50 

2015 

Required 
VWAP 
Price 

Issue Date 

$ 

8-Oct-2012 

8-Oct-2012 

8-Oct-2012 

8-Oct-2012 

Total 

0.20 

0.30 

0.40 

0.50 

Escrow 
Required 
from 
award 

2 years 

- 

- 

- 

Valuation 

Price   

$ 

64,500 

66,000 

73,000 

63,500 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

267,000 

17,000,000 

Balance at 
start of the 
year 

Granted 
during the 
year 

Vested 
during 
the year 

Forfeited 
during 
the year 

(Number) 

(Number) 

(Number) 

(Number) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Escrow 
Required 
from 
award 

2 years 

- 

- 

- 

Valuation 

Price   

$ 

64,500 

66,000 

73,000 

63,500 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

267,000 

17,000,000 

Balance at 
start of the 
year 

Granted 
during the 
year 

Vested 
during 
the year 

Forfeited 
during 
the year 

(Number) 

(Number) 

(Number) 

(Number) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Balance at 
end of the 
year 
(Number) 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

17,000,000 

Balance at 
end of the 
year 
(Number) 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

17,000,000 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

  Cash Flow reconciliation 

Reconciliation of Net Cash Flows from Operating Activities to Loss for the year 

Loss for the year after income tax 

  Depreciation and amortisation 

  Share based payment 

Impairment of receivables 

(Profit)/Loss on asset write off 

Unrealised foreign currency loss / (gain) 

Movements in receivables relating to investing activities 

Changes in assets and liabilities (net of effects of acquisition and disposal of entities) 

(Increase)/Decrease in receivables 

(Decrease)/Increase in payables and other provisions 

  Net cash outflow from operating activities 

2016 
$ 

2015
$

(8,138,485) 

(9,205,521) 

4,930,957 

5,731,779 

440,138 

28,240 

1,624 

22,250 

(132,744) 

702,806 

(37,440) 

- 

(60,352) 

39,253 

74,415 

20,938 

(848,201) 

502,000 

(2,752,667) 

(3,175,676) 

  Financial Risk Management 

The Group’s operations expose it to various financial risks including market, credit, liquidity and cash flow risks. Risk 
management programmes and policies are employed to mitigate the potential adverse effects of these exposures on 
the results of the Group. 

Financial risk  management is carried out by the Chief Financial Officer with oversight  provided by the Audit & Risk 
Committee and Board.    

(a)  Market risks 

Market risks include foreign exchange risk, interest rate risk and other price risk. The Group’s activities expose it to the 
financial risks of changes in foreign currency, interest rate risk relating to interest earned on cash and cash equivalents.  

Disclosures relating to foreign currency risks are covered in Note 00 and interest rate risk is covered in Note 0(e). The 
Group does not have formal policies that address the risks associated with changes in interest rates or changes in fair 
values on available-for-sale financial assets.      

(b)  Credit risk 

Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted. 

The  credit  risk  on  financial  assets,  other  than  investments,  of  the  Group  which  have  been  recognised  in  the 
Consolidated Statement of Financial Position is the carrying amount net of any provision for doubtful debts. 

The Group has no significant concentrations of credit risk. As disclosed in Note 8(a), ‘Impairment of receivables’, the 
Group  has  policies  in  place  to  ensure  that  sales  of  services  are  made  to  customers  with  appropriate  credit  history.  
Before accepting any new customers, the Group internally reviews the potential customer’s credit quality.  A substantial 
deposit on contract in website development and hosting segment of the Group mitigates initial credit risk. 

The Group held the following financial assets with potential credit risk exposure: 

Financial  assets  

  Cash and cash equivalents 

Trade debtors and Other receivables (Note 8) 

2016 
$ 

4,745,969 

4,291,602 

2015
$ 

4,441,226 

4,488,830 

9,037,571 

8,930,056 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(c)  Liquidity risk 

Prudent  liquidity  risk  management  implies  maintaining  sufficient  cash  and  marketable  securities,  the  availability  of 
funding through an adequate amount of committed credit facilities and the ability to close-out market positions. Due to 
the dynamic nature of the underlying business, the Board aims at maintaining flexibility in funding by keeping committed 
credit lines and sufficient cash available.  

All financial liabilities are expected to be settled within 12 months of the reporting date, per the contractual terms of the 
obligations. 

Financial liabilities 
Trade and other payables 

(d)  Foreign currency risk 

2016 
$ 
2,976,527 

2015 
$ 
2,853,010 

Most of the Group’s transactions are carried out in Australian Dollars (AUD).  Exposures to currency exchange rates 
arise  from  the  Group’s  overseas  operations  which  are  primarily  denominated  in  US  dollars  (USD),  Pound  Sterling 
(GBP), Euros (EUR), New Zealand dollars (NZD), Chinese Yuan (CNY) and Malaysian Ringgit (MYR). 

Foreign currency exposure is monitored by the Board on a monthly basis.   

Foreign currency denominated financial assets and liabilities which expose the Group to currency risk are disclosed 
below.  The amounts shown are those reported to key management translated into AUD at the closing rate: 

30 June 2016 

 USD  
A$ 

GBP 
A$ 

EUR
A$ 

NZD
A$ 

CNY 
A$ 

MYR
A$ 

 Financial Assets  

905,527 

374,099 

119,800 

99,372 

61,808 

 Financial Liabilities  

(667,983) 

(280,936) 

(34,392) 

(48,840) 

(16,752) 

 Total Exposure  

237,544 

93,163 

85,408 

50,532 

45,056 

30 June 2015 

 Financial Assets  

 Financial Liabilities  

1,102,446 

(783,412) 

161,270 

(356,742) 

 Total Exposure  

319,034 

(195,472) 

161,097 

(41,333) 

119,764 

188,063 

(47,936) 

140,127 

39,913 

(30,456) 

9,457 

612 

- 

612 

4,245 

- 

4,245 

The following table illustrates the sensitivity on profit and equity in relation to the Group’s financial assets and  liabilities 
and the USD/AUD exchange rate, GBP/AUD exchange rate, EUR/AUD exchange rate, NZD/AUD exchange rate and 
CNY/AUD exchange rate ‘all other things being equal’.  It assumes a +/- 10% change of the following exchange rates 
for the year ended 30 June 2016 (30 June 2015:10%). 

These percentages have been determined based on the average market volatility in exchange rates in the previous 12 
months. There is no Equity exposure to foreign currency risk. 

+10% 

30 June 2016 

Impact on Profit 

USD 

A$ 

9,020 

GBP 

A$ 

17,239 

Impact on Reserves 

(30,615) 

(25,708) 

Impact on Equity 

(21,595) 

(8,469) 

EUR 

A$ 

(1,438) 

(6,326) 

(7,764) 

NZD 

CNY 

MYR 

Total 

A$ 

302 

A$ 

(3,441) 

A$ 

(56) 

A$ 

21,626 

(4,896) 

(655) 

- 

(68,200) 

(4,594) 

(4,096) 

(56) 

(46,574) 

30 June 2015 

Impact on Profit 

(31,618) 

11,618 

(11,428) 

(648) 

227 

(386) 

(32,235) 

Impact on Reserves 

2,615 

6,152 

540 

(12,091) 

(1,087) 

- 

(3,871) 

Impact on Equity 

(29,003) 

17,770 

(10,888) 

(12,739) 

(860) 

(386) 

(36,106) 

USD 

GBP 

EUR 

NZD 

CNY 

MYR 

Total 

-10% 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Notes to the Financial Statements (Continued) 

A$ 

A$ 

(11,024) 

(21,070) 

37,418 

26,394 

31,421 

10,351 

A$ 

1,757 

7,733 

9,490 

A$ 

(369) 

5,984 

5,615 

30 June 2016 

Impact on Profit 

Impact on Reserves 

Impact on Equity 

30 June 2015 

Impact on Profit 

38,645 

(14,200) 

Impact on Reserves 

(3,197) 

(7,519) 

Impact on Equity  

35,448 

(21,719) 

13,698 

(661) 

13,307 

792 

14,778 

15,570 

A$ 

4,205 

801 

5,006 

(278) 

1,329 

1,051 

A$ 

68 

- 

68 

472 

- 

472 

A$ 

(26,433) 

83,357 

56,924 

39,399 

4,730 

44,129 

(e)  Cash flow and interest rate risk 

As the Group has no significant interest-bearing assets or liabilities (except cash), the Group’s income and operating 
cash flows are not materially exposed to changes in market interest rates.  

Interest rate sensitivity analysis 

The  sensitivity  analysis  below  has  been  determined  based  on  exposure  to  interest  rates  on  interest  bearing  bank 
balances throughout the reporting period. A 100 basis point increase or decrease is used when reporting interest rate 
risk  internally  to  key  management  personnel  and  represents  management’s  assessment  of  the  possible  change  in 
interest rates (also comparable to movement in interest rates during the reporting year).  

At reporting date, if interest rates had been 100 basis points higher or lower and all other variables were held constant, 
the Group’s net profit would: 

30 June 2016 

30 June 2015 

+1% 
$ 

31,184 

64,035 

-1%
$

(29,162) 

(62,093) 

This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest. 

(f)  Net fair value of financial assets and liabilities 

The  net  fair  value  of  cash  and  cash  equivalents  and  other  short-term  financial  assets  and  financial  liabilities  of  the 
Group approximates their carrying value. 

The net fair value of other financial assets and financial liabilities is based upon market prices where a market exists 
or by discounting the expected future cash flows by the current interest rates for assets and liabilities with similar risk 
profiles.  

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Parent Entity Information 

The following details of information are related to the parent entity, Adslot Ltd, at 30 June 2016. This information has 
been prepared using consistent accounting policies as presented in Note 1.   

Current assets 

Non-current assets 

Total assets 

Current liabilities 

Non-current liabilities 

Total liabilities 

Contributed equity 

Share-based payments reserve 

Retained losses 

Total equity 

Loss for the year 

Total comprehensive loss for the year 

2016 
$ 
3,496,229 

2015
$
3,638,842 

44,261,447 

45,285,866 

47,757,676 

48,924,708 

133,372 

163,707 

- 

- 

133,372 

163,707 

121,032,092 

116,465,418 

297,118 

1,069,631 

(73,704,906) 

(68,774,048) 

47,624,304 

48,761,001 

(4,930,858) 

(6,040,543) 

(4,930,858) 

(6,040,543) 

The Commitments Note  20 includes commitments incurred by the  parent entity related to leases  of the head  office 
premises at 85 Coventry Street, South Melbourne for an amount of $299,452 (2015: $330,658). 

  Related Party Transactions 

Other than the transactions disclosed in Note 22 relating to key management personnel, there have been no related 
party transactions that have occurred during the current or prior financial year. 

  Events Subsequent to Reporting Date 

On 19 August 2016 the Company announced to the Australian Stock Exchange the signing of a material contract with 
groupm.  The contract is multi-year and will have an immediate positive impact on Trading Technology revenues via 
increased Symphony licence fees, but importantly represents an effective doubling of the future Trading Fees revenue 
opportunity via the Adslot-Symphony integration. 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
Notes to the Financial Statements (Continued) 

  Consolidated Entities 

Name 

Parent entity 
Adslot Ltd 

Controlled entities 
Adslot Technologies Pty Ltd 

Ansearch.com.au Pty Ltd 

Ansearch Group Services Pty Ltd 

Webfirm Pty Ltd 

Adimise Pty Ltd 

Full Circle Online Pty Ltd 

QDC IP Technologies Pty Ltd 

Adslot UK Limited 

Adslot Inc. 

Symphony International Solutions Limited  

Symphony Workflow Pty Ltd  

Symphony Media Pty Ltd 

Facilitate Digital (Shanghai) Software Services Co. Ltd 

Facilitate Digital Limited 

Facilitate Digital Trust 

Facilitate Digital, LLC 

Facilitate Digital UK Limited 

Facilitate Digital Deutschland GmbH 

Facilitate Digital Europe Marketing Technology Ltd 

Country of 
Incorporation 

Ordinary Share  
Consolidated Equity Interest 

2016 
% 

2015 
% 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

United Kingdom 

United States 

Australia 

Australia 

Australia 

China 

New Zealand 

New Zealand 

United States 

United Kingdom 

Germany 

Republic of Ireland 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

Equity interests in all controlled entities are by way of ordinary shares. 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Declaration 

The directors declare that the financial statements, comprising the statement of profit or loss and other comprehensive 
income, statement of financial position, statement of changes in equity, statement of cash flows, accompanying notes, as 
set out on pages 22 to 62 are in accordance with the Corporations Act 2001 and: 

(a)  comply  with  Australian  Accounting  Standards,  the  Corporations  Regulations  2001  and  other  mandatory 

professional reporting requirements in Australia;  

(b)  give a true and fair view of the group’s financial position as at 30 June 2016 and of its performance, as represented 

by the results of its operations and its cash flows, for the financial year ended on that date; and 

(c)  the  company  has  included  in  the  notes  to  the  financial  statements  an  explicit  and  unreserved  statement  of 

compliance with International Financial Reporting Standards. 

In the directors’ opinion: 

(a)  there are reasonable grounds to believe that the company will be able to pay its debts as and when they become 

due and payable. 

(b)  the audited remuneration disclosures set out on pages 13 to 20 of the Directors’ Report comply with section 300A 

of the Corporations Act 2001. 

The directors have been given the declaration by the Chief Executive Officer and Chief Financial Officer required by section 
295A of the Corporations Act 2001. 

This declaration is made in accordance with a resolution of the directors. 

Andrew Barlow 
Chairman 
Adslot Ltd 

31 August 2016 

63 

 
 
 
 
 
 
 
 
 
 
 
Corporate Governance Statement 
In  accordance  with  Listing  Rule  4.10.3  Adslot’s  Corporate  Governance  Statement  can  be 
http://www.adslot.com/investor-relations/corporate-governance/ 

found  at 

Shareholder Information 
Additional information required by the Australian Securities Exchange Limited and not shown elsewhere in this report is 
as follows.  The information is current as at 25 August 2016. 

Distribution of equity securities 

The number of shareholders by size of shareholding are: 

Ordinary Shares
Number of Holders  Number of Shares

1 – 1,000 
1,001 – 5,000 
5,001 – 10,000 
10,001 – 100,000 
100,001 + 
TOTAL 

The number of shareholders holding less than a marketable parcel of 
shares (4,000 shares): 

Twenty largest shareholders 

The names of the twenty largest holders of quoted shares are: 

NATIONAL NOMINEES LIMITED 
DAWNIE DIXON PTY LTD  
FINICO PTY LTD 
J P MORGAN NOMINEES AUSTRALIA LIMITED 
VENTURIAN PTY LTD  
AMBLESIDE VENTURES PTY LTD  
DAK DRAFTING SERVICES PTY LTD  
ANDAMA HOLDINGS PTY LTD  
UBS NOMINEES PTY LTD 
HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED 

1 
2 
3 
4 
5 
6 
7 
8 
9 
10 
11  MR RICHARD ARMSTRONG CALDOW  
12 
13 
14 
15 
16 
17 
18 
19  MR PETER JOHN DIAMOND + MRS DIANA ELIZABETH DIAMOND  
INVIA CUSTODIAN PTY LIMITED  
CAPITAL ACCRETION PTY LTD  
COTU INVESTMENTS PTY LTD  
GWYNVILL TRADING PTY LTD 

DIAMOND S/F A/C> 
IAN LOWE + BEN DIXON  

20 

Total Top 20 holders of Ordinary Shares

Remaining holders balance 

Classes of Shares  

Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. 

Substantial Shareholders 

Geoff Dixon 
Chris Morris 
Andrew Barlow 

Voting Rights 

All ordinary shares carry one vote per share without restrictions. 

195 
447 
785 
2,005 
976 

4,408 

423 

20,135 
1,614,076 
6,408,222 
82,271,499 
1,026,457,201 

1,116,771,133 

619,802 

Listed Ordinary Shares

Number of 
Shares 

% of 
Shares

73,629,542 
72,452,688 
47,648,796 
41,964,511 
35,803,769 
31,607,563 
28,000,000 
25,500,000 
21,253,973 
20,415,635 
13,900,000 
12,585,032 
12,302,184 
10,923,371 
9,179,849 
8,000,000 
8,000,000 
8,000,000 

7,000,000 

6,938,729 
495,105,642 

621,665,491 

6.59
6.49
4.27
3.76
3.21
2.83
2.51
2.28
1.90
1.83
1.24
1.13
1.10
0.98
0.82
0.72
0.72
0.72

0.63 

0.62

44.33 

55.67 

Shares 
86,252,015 
67,626,081 
57,803,769 

% Shares
7.72% 
6.06% 
5.18% 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Directory 

Directors 
Mr Andrew Barlow – Chairman 
Mr Ian Lowe – Executive Director 
Mr Ben Dixon – Executive Director 
Mr Adrian Giles – Non-Executive Director 
Mr Geoff Dixon – Non-Executive Director 
Mr Quentin George – Non Executive Director 
Ms Sarah Morgan – Non Executive Director 

Chief Executive Officer  
Mr Ian Lowe 

Company Secretary 
Mr Brendan Maher 

Auditors 
Grant Thornton Australia 
The Rialto 
Level 30, 525 Collins Street 
MELBOURNE VIC 3000 

Bankers 
National Australia Bank Limited 
424 St Kilda Road 
St Kilda VIC 3004 

Share Register 
Computershare Registry Services Pty Ltd 
Yarra Falls 
452 Johnston Street 
Abbotsford, VIC 3001 

Home Stock Exchange 
Australian Securities Exchange Limited 
Level 45, South Tower 
Rialto, 525 Collins St 
Melbourne, VIC 3000 
ASX Code: ADJ 

Website 
www.adslot.com 

Registered Office 
Adslot Ltd 
Level 2, 85 Coventry Street 
South Melbourne Vic 3205 Australia 
Phone: + 61 3 8695 9199   
Fax:      + 61 3 9696 0700  
Toll free 1300 852 722  

Head Office 
Adslot Ltd 
Level 2, 85 Coventry Street 
South Melbourne Vic 3205 Australia 
Phone: + 61 3 8695 9199 
Fax:      + 61 3 9696 0700  
Toll free 1300 852 722  

Asia Pacific Offices 
Level 6, 241 Commonwealth Street 
Surry Hills NSW 2010 
Australia 

1-231, Shanghai 1933 
No 10 Shajing Road 
Shanghai 200080 
China 

301S Botany Road 
Botany Downs, Auckland 
New Zealand 

North America Offices 
373 Park Avenue South, 4th Floor 
New York, NY 10016 
United States of America 

European Offices 
79 Wardour Street 
Soho, London W1D 6QB 
United Kingdom 

Hamburg Business Center 
Poststrasse 33 
20354 Hamburg 
Germany 

68