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FY2018 Annual Report · adidas
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Table of Contents 

Chairman’s Report 

Directors’ Report 

Remuneration Report 

Auditors Independence Declaration 

Consolidated Statement of Profit or Loss and Other Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Changes in Equity 

Consolidated Statement of Cash Flows 

Notes to the Financial Statements 

Directors’ Declaration 

Independent Audit Report to the Members 

Corporate Governance Statement 

Shareholder Information 

Corporate Directory 

2 

4 

12 

21 

22 

23 

24 

25 

26 

63 

64 

67 

67 

68 

 
 
 
 
 
Chairman’s Report  

Dear Shareholder, 

The  2018  financial  year  was  a  disappointing  one  for  the  company.    Business  performance  did  not  meet  expectations.  
Licence Fees and Trading Fees were both slightly down, and combined with the anticipated decline in ad serving revenues, 
meant overall revenues were down 11%. 

Furthermore, the Company’s increased investment in R&D was not delivering meaningful commercial returns in FY18. 

As a result, the Board undertook an in-depth strategic review of the Company’s operations in January and February 2018.  
The review resulted in a number of changes within the business.   

Ian Lowe stepped down as CEO, and Executive Director, Ben Dixon, was appointed interim CEO.  I also stepped back into 
the business full-time to support Ben and the executive team, becoming Executive Chairman. 

We narrowed the strategic focus of the business on two core opportunities:  

• 
• 

Protecting and growing the Symphony business to drive Licence Fees; and, 
Doubling down on the US market opportunity for Adslot Media in order to drive Trading Fees. 

We also implemented a significant cost-reduction program.  The workforce was reduced by 20%.  Savings totalled more 
than $2 million on a per annum basis.  

The narrowing of focus saw the long-awaited Adslot-Symphony integration put on hold, while the Company stabilised and 
focused on returning the existing Symphony business to growth. 

I am pleased to say that with more stream-lined business disciplines, processes and reporting in place, the Company has 
subsequently made much positive progress.   

The  Company  successfully  deployed  Symphony  to  the  Indian  market  on-time  in  June  2018,  which  in  addition  to  the 
deployments of Turkey and Belgium earlier in the financial year, brought the total number of markets deployed for Group 
M in FY18 to three. 

Symphony  has  serviced  55  agencies  in  16  countries  around  the  world  to  date,  with  more  than  13,500  individual  users 
having registered on the platform since inception.  More than 58,000 individual campaigns, valued at more than $3 Billion 
in value, were managed by the Symphony platform in FY18. 

Following a review and agreed amendments to the Company’s global Symphony contract with GroupM, the Company was 
pleasingly able to provide guidance that Symphony Licence Fees, on a normalised basis, will increase by an expected 
38.7% from $4M to $5.5M in financial year 2019.  These are fixed, contracted revenues, with additional revenues to be 
derived with the launch of each individual market for GroupM, of which five are anticipated in the 2019 financial year. 

With regards to Adslot Media and Trading Fees, the Company decided to invest aggressively in the US and UK markets, 
recognising this was the best opportunity to grow this part of the business. 

Since taking this decision, the Company saw an increase in the value of media traded on the Adslot Media platform in the 
second half of FY18, and has subsequently seen a significant increase in media traded on the platform in the September 
quarter just gone, where trading activity increased some 295% from $1.38m in the June 2018 quarter, to more than $5.46m 
in the September 2018 quarter. 

The most pleasing aspect of this increased trading activity is the fact that the vast majority of the September quarter trades 
were repeat trades, emanating from agencies both large and small from the US, UK, Europe and Australia.  The agencies 
involved represent some of the world’s largest global brands, who are advertising on some of the biggest publisher websites 
globally. 

From a corporate perspective, the Company made a number of announcements during the 2018 financial year, including 
the appointment of Felicity Conlan as Chief Financial Officer in July 2017, and Company Secretary in October 2017.  The 
Company also announced the appointment of Andrew Dyer as non-executive director at the end of May 2018. 

Subsequent to financial year end, the Company also completed a placement of $3.5M to mostly existing sophisticated and 
institutional investors. 

In summary, although it was a challenging year for the Company in the first half, the second half saw much positive change 
and we are now starting to see real evidence of definitive progress. 

The Board and the Executive Team will continue to work tirelessly to maintain and grow the Symphony and Adslot Media 
businesses, returning the Company to consistent revenue growth and ultimately profitability. 

2 

 
 
 
In closing, I’d like to take this opportunity to first thank all our loyal shareholders who have not only stuck with the Company 
during its darkest hour, but supported the Company through further investment via the placement and on-market buying 
when the risks were high, and the results far from certain. 

I  would  also  like  to  acknowledge  the  commitment  of  the  executive  team,  who  similarly  chose  to  stay  and  support  the 
Company throughout what has been a difficult and challenging period, from which we have emerged stronger, and with an 
exciting year now ahead of us. 

Yours sincerely, 

Andrew Barlow 
Executive Chairman 
Adslot Ltd 
09 October 2018 

3

 
 
 
 
 
 
Directors’ Report 

Your Directors present their report, together with the financial report of Adslot Ltd ACN 001 287 510 (‘the Company’) and 
its controlled entities (‘the Group’) for the financial year ended 30 June 2018 and the auditor’s report thereon. 

Information on Directors 

Mr Andrew Barlow, Mr Adrian Giles, Mr Ben Dixon, Mr Quentin George and Ms Sarah Morgan were directors for the whole 
financial year and up to the date of this report.  

Mr Ian Lowe resigned from his appointment as director on 27 February 2018.  
Mr Andrew Dyer was appointed as a director on 28 May 2018. 

Mr Andrew Barlow  
Executive Chairman 
(Age 45) 

Andrew Barlow is the founder and Executive Chairman of Adslot, and an experienced technology 
entrepreneur.  Prior  to  Adslot,  Mr  Barlow  co-founded  online  competitive  intelligence  company, 
Hitwise, with Adrian Giles in 1997. Hitwise was ranked one of the Top 10 fastest growing companies 
by Deloitte for five years running, before being sold to Experian Group (LSX.EXPN) in May 2007.   
Mr Barlow was also Founder and CEO of Max Super, an online retail superannuation fund sold to 
Orchard Funds Management in 2007.  Mr Barlow is also the Founder of Venturian, a privately-owned 
venture capital fund  with investments in early-stage technology companies with unique IP, highly 
scalable business models and global market potential.    

Mr  Barlow  is  currently  a  director  of  Nitro  Software,  Inc.,  a  leading  provider  of  PDF  creation, 
conversion and editing software and e-signing cloud services. 

Mr Barlow was appointed as Executive Chairman of Adslot on 27 February 2018. He was the Non-
Executive Chairman prior to 27 February 2018. 

Mr Adrian Giles 
Non-Executive Director 
(Age 44)  

Adrian Giles is an entrepreneur in the Internet and Information Technology industries. In 1997 Mr 
Giles co-founded Sinewave Interactive which pioneered the concept of marketing a website using 
search engines and was the first company in Australia to offer Search Engine Optimisation (SEO) 
as a service.  

In  1997  Mr  Giles  co-founded  Hitwise  which  grew  over  10  years  to  become  one  of  the  most 
recognised  global  internet  measurement  brands  in  the  USA,  UK,  Australia,  NZ,  Hong  Kong,  and 
Singapore. Whilst positioning the company for a NASDAQ listing in early 2007 Hitwise was sold to 
Experian (LSX: EXPN) in one of Australia’s most successful venture capital backed trade sales. 

Mr Giles is also Chairman of Market Engine, a global retailing platform for Asian marketplaces and 
Chairman of Proquo, an Australian small business marketplace joint venture between Telstra and 
NAB.   

Mr Giles is Chair of the Remuneration Committee. 

Mr Ben Dixon 
Interim CEO and Executive Director 
(Age 44)  

Mr  Ben  Dixon’s  career  in  the  advertising  industry  goes  back  over  19  years  and  includes  roles  at 
several large multinational agency groups including DDB and Mojo. He has wide experience across 
both  the  media  buying  and  account  management  fields  having  held  senior  positions  directing 
accounts for advertisers such as Telstra and Kraft Foods. In particular he was responsible for the 
development  and  implementation  of  e-commerce  and  online  strategies  across  a  number  of 
advertisers. 

In late 1999 Ben conceptualised and then co-founded Facilitate Digital Pty Ltd, assuming the role of 
General  Manager.  In  the  subsequent  3  years  he  played  an  integral  role  in  steering  the  business 
through an industry collapse to a position of strength. Ben was appointed Chief Executive Officer of 
Facilitate when Adslot acquired it in December 2013. 

Mr. Dixon was interim Company Secretary from 15 July 2018 to 9 October 2018. He was appointed 
as the interim CEO on the 27 February 2018. 

4 

 
 
 
 
 
 
 
Mr Quentin George 
Non-Executive Director 
(Age 48)  

Quentin  George  is  one  of  the  advertising  industry’s  most  credentialed  and  respected  thought 
leaders.    Based  in  the  United  States,  Mr  George  has  previously  served  as  the  Chief  Digital  and 
Innovation Officer at IPG Mediabrands, where he was responsible for overseeing $2b in digital media 
spend across global media agency networks, as well as specialist digital agencies for Fortune 500 
brands. 

Mr  George  has  also  previously  held  the  positions  of  Global  Head  of  Digital  Media  and  Strategic 
Innovation,  and  President,  Global  at  Universal  McCann.  In  2008,  Mr  George  led  the  team  that 
architected  and  built  the  industry’s  first  ever,  standalone  programmatic  media-buying  agency, 
Cadreon,  which  he  successfully  grew  into  a  multi-national  organisation  encompassing  North 
America, Europe and Asia-Pacific. 

Mr  George  has  also  previously  served  on  the  customer  advisory  boards  of  Google,  Microsoft 
Advertising, Yahoo! and AOL. He has also served on high-profile industry advisory boards including 
the  Internet  Advertising  Bureau  (IAB)  and  the  American  Association  of  Advertising  Agencies 
(AAAA’s), and has held senior leadership roles at digital agencies such as Razorfish and Organic. 

Ms Sarah Morgan 
Non-Executive Director 
(Age 48)  

Sarah has extensive experience in the finance industry, primarily as part of independent corporate 
advisory firm Grant Samuel. Sarah has been involved in public and private company mergers and 
acquisitions, as well as equity and debt capital raisings. Sarah holds a degree in Engineering and a 
Master of Business Administration from the University of Melbourne and is a Graduate of Australian 
Institute  of  Company  Directors.    Sarah  is  also  Non-Executive  Director  of  the  National  Gallery  of 
Victoria Foundation. 

Directorships of other Australian Listed Companies during the past 3 years: 

  Hansen Technologies Limited (ASX:HSN) from October 2014 to current. 
 

Future Generation Global Investment Company (ASX:FGG) from July 2015 to current. 

Ms Morgan is Chair of the Audit and Risk Committee. 

Mr Andrew Dyer 
Non-Executive Director  
(Age 54) 
Andrew Dyer is a Senior Partner and Director of The Boston Consulting Group (BCG).   Mr Dyer has 
held local, regional and global leadership positions, including leading BCG’s People & Organization 
and Enablement Practices.  He has also been a member of BCG’s global Executive Committee and 
held various roles on a number of BCG Board Committees and initiatives. 

Mr Dyer has over 24 years' consulting experience supporting senior executives in leading companies 
around the world, with a particular focus on financial and other services businesses. 

Prior  to  joining  BCG  in  1994,  Mr  Dyer  worked  for  the  Commonwealth  Bank  and  the  Australian 
Federal Government. 

Mr Dyer was appointed as a director on 28 May 2018. 

Ms Felicity Conlan 
Company Secretary 
(Age 52)  

Ms Conlan brings to the Company extensive experience in the media/advertising and technology 
sectors where she has held General Manager - Finance and CFO roles with companies including 
M&C Saatchi, Network Ten, Beattie McGuinness Bungay (London) and Genero Media.  

Ms  Conlan  is  a  member  of  CPA  Australia  and  a  member  of  the  Australian  Institute  of  Company 
Directors. 

Ms Conlan was appointed as Chief Financial Officer on 30 August 2017 and Company Secretary on 
9 October 2017. 

Mr. Ian Lowe resigned as CEO and Executive Director on 27 February 2018. 
Mr. Brendan Maher resigned as Company Secretary as of 14 July 2017. 

5

 
 
 
 
 
 
 
 
 
Directors’ Report (Continued) 

Directorships of other listed companies 

Other  than  those  disclosed  on  pages  2  to  5  of  this  Annual  Report  no  director  holds  a  Directorship  in  any  other  listed 
companies in the three year period immediately before the end of the financial year. 

Directors’ shareholdings 

The following table sets out each director’s relevant interest in shares or options in shares of the Company as at the date 
of this report. 

Directors 

Mr Andrew Barlow 
Mr Adrian Giles 
Mr Ben Dixon 
Mr Quentin George 
Ms Sarah Morgan 
Mr Andrew Dyer 

Ordinary Shares 
# 

Share Rights 
# 

35,674,668 
7,551,452 
37,353,660 
- 
200,500 
21,659,342 

- 
- 
- 
- 
- 
- 

Share 
Options 
# 
- 
- 
1,000,000 
- 
- 
4,000,000 

ESOP Shares  
# 

- 
- 
- 
1,000,000 
- 
- 

Performance 
Rights 
# 
- 
- 
250,000 
- 
- 
- 

Remuneration of directors and senior management 

Information  about  the  remuneration  of  directors  and  senior  management  is  set  out  in  the  remuneration  report  of  this 
directors’ report. 

Directors’ Meetings 

The following table sets out the number of meetings of the Company’s Directors held during the year ended 30 June 2018 
and the number of meetings attended by each Director. 

Directors 

Mr Andrew Barlow 
Mr Ian Lowe (i) 
Mr Adrian Giles 
Mr Ben Dixon 
Mr Quentin George 
Ms Sarah Morgan 
Mr Andrew Dyer (ii) 

Board of Directors 
Held 

Attended 

Remuneration Committee 

Held 

Attended 

Audit and Risk Committee 
Attended 

Held 

14 
9 
14 
14 
14 
14 
2 

14 
9 
14 
14 
13 
14 
2 

3 
- 
3 
- 
3 
- 
- 

3 
- 
3 
- 
1 
- 
- 

- 
- 
4 
- 
- 
4 
- 

- 
- 
4 
- 
- 
4 
- 

(i) Mr. Lowe resigned as Director on 27 February 2018. 
(ii) Mr Dyer was appointed as Director on 28 May 2018. Mr Dyer has also been appointed a member of the Company’s Audit and Risk Committee. 

Principal activities 

Adslot Ltd derives revenue from three principal activities:  

1.  Trading Technology - comprises Adslot, a leading global media trading technology, and Symphony, market-leading 
workflow automation technology for media agencies. 

2.  Services - comprises  digital marketing services - provided by the Company’s Webfirm division - and project-based 
customisation of Trading Technology. 

3.  Adserving - technology that enables advertisers to deliver, measure and optimise the performance of online display 
advertising. For strategic reasons the Company decided to discontinue providing Adserving services in the first quarter of 
the financial year. 

Operating Results 

Group revenues for the FY18 period were $8,013,289, a decrease of 11% versus the year prior ($9,007,016). 

The Consolidated Group operating loss before interest, income tax, depreciation and amortisation (EBITDA) of $6,340,479, 
an increased loss versus prior year of $4,239,255 or 50%. 

The Consolidated Group operating loss of $11,653,319 is 35% higher than the loss for the prior year of $8,630,187.

6 

 
 
 
Review of Operations 

The financial year ended 30 June 2018 was a challenging one for the Company. Total group revenue of $8.0m represented 
an 11% decrease on the prior financial year. Revenue declines were driven in part by the cessation of the Company’s non-
strategic ad serving platform (a reduction of $521k) and lower interest income (a reduction of $164k). Revenues generated 
from Trading Technology were modestly down by 4% compared to the prior financial year.   

YoY Revenue by Segment

$6,000,000

$5,000,000

$4,000,000

$3,000,000

$2,000,000

$1,000,000

$0

FY13

FY14

FY 15

 FY16

 FY17

 FY18

Trading Technology

Services

Adserving

Other

In  response  to  business  performance,  the  Board  undertook  a  strategic  review  of  operations  in  February  2018  with  the 
objective  of  identifying  a  path  to  returning  the  business  to  growth  and  ultimately  profitability.  This  review  identified  the 
following items as key priorities for the business: 

1.  Maintain the Symphony product and grow its user base; 
2.  Focus on the US market for Trading Fees; and 
3. 

Implement a cost reduction plan. 

The  subsequent  six  months  have  shown  considerable  progress  towards  these  three  objectives,  and  as  a  result,  the 
Company commences the 2019 financial year better placed to deliver revenue growth and improved cash flows over the 
coming year.  

Key Objective 

Progress 

1.  Symphony Growth 

Forecast growth of 38.7% in Symphony License Fees in FY19. 

Updated agreement with GroupM.  

2.  US Market Trading 

Fees 

Strong improvement in the value of media traded via Adslot Media in the US market driven 
by increased engagement with advertisers, agencies and publishers.. 

3.  Cost Reductions 

Reduction in Q4 FY18 outgoing cash costs (excluding publisher payments) of $829k, 
including savings on employment costs of $643k. 

7

 
 
 
 
 
 
 
Review of Operations (Continued) 

Trading Technology 

The strategic focus of the business remains Trading Technology revenues. These revenues are comprised of: 

 

 

Licence Fees – derived mostly from Symphony, a market-leading workflow automation tool, but also from Adslot 
customised legacy solutions (eg. Suburb Sponsorship tool for REA); and 

Trading Fees – fees charged as a percentage of media traded via the stand alone Adslot Media platform and 
also via Symphony. Adslot earns a higher average Trading Fee (% of trade value) from media traded via Adslot 
Media on a standalone basis.  

Symphony 

Significant events for the past year for Symphony include: 

  Successful deployment of Symphony for GroupM into two new markets in Europe (Turkey and Belgium); and 
  Successful  deployment  of  Symphony  for  GroupM  into  India,  which  is  anticipated  to  be  the  second  largest 

deployment of the Symphony platform to date. 

Subsequent to the end of the financial year, the Company also completed a re-negotiation of the Company’s agreement 
with the world’s largest media buyer, GroupM. The updated terms of this agreement include: 

  Agreement on five new markets for deployment in FY19; and 
  Anticipated growth in Symphony License Fees from $3.96m to $5.50m (38.7%) in FY19. 

Total  License  Fee  revenues  were  $4.47m  in  FY18,  representing  a  modest  decline  of  3%  on  the  prior  financial  year. 
Additional License Fees for newly deployed markets were offset by a reduction in License Fees from legacy clients in the 
US market ending Symphony contracts in the prior financial year. 

8

 
 
 
 
 
 
 
 
 
 
Adslot Media 

Significant events for the past year for Adslot Media include: 

  A renewed focus on the US market as the likely source of strong growth in Trading Fee revenues; 
  A successful pilot with a top 5 US advertiser for use of the Adslot Media platform; 
  Continued success in signing top tier US publishers to the Adslot Media platform; and 
  Development and deployment of the Audience First capability. This unique feature allows advertisers to leverage 

their own 1st party data assets in a forward guaranteed manner with premium publishers.  

Trading Fee revenues of $670k in FY18 were disappointing and did not represent the significant investment and progress 
made in developing the US market opportunity.  

Subsequent to financial year end, and as disclosed in the Company’s trading update of 29 August 2018, this improved 
performance has seen: 

 

The value of media traded via the stand alone  Adslot Media platform for the quarter to date (as at 29 August 
2018) represent 190% of the total 4th quarter of FY18; and 

  Additional high quality publishers being onboarded to the Adslot Media platform as well as existing publishers 

adopting the Audience First capability. 

Services 

Services  revenue  is  derived  predominantly  from  Webfirm,  the  Company’s  Australian-based  digital  marketing  services 
business, providing website design, hosting, search engine optimisation (SEO), search engine marketing (SEM) and social 
media  marketing  services  ($1.69m).  Services  revenue  is  also  derived  to  a  lesser  extent  custom  development  work  for 
Symphony customers. 

86%  of the Company’s Services revenue  is recurring subscription revenue derived mostly from  web  hosting, SEO and 
SEM. 

FY18 saw a 5.6% decline in Services revenue, due to reduced performance in the Webfirm business. 

Adserving 

The Company’s non-strategic Adserving business was wound down and closed on Q2 FY18. The Company will no longer 
report on Adserving revenue. 

9

 
 
 
 
 
 
 
 
 
Review of Operations (Continued) 

Matters Subsequent to the End of the Financial Year 

On 3 August 2018 the Company successfully completed a $3.50 million share placement (Placement). The Placement 
involved the issue of 140,000,000 new, fully paid ordinary shares (New Shares) at $0.025 per New Share (Offer Price) to 
raise $3.50 million (before costs). The Placement was conducted in two tranches. The first tranche comprising 118,000,000 
New Shares at the Offer Price ($2.95 million) placed to sophisticated and institutional investors completed in August 2018. 
The second tranche comprising 22,000,000 New Shares at the Offer Price ($0.55 million) will be placed to Directors and 
related parties subject to shareholder approval at a General Meeting to be held on 14 September 2018. The details of this 
capital raising are disclosed on note 27. 

Environmental regulations 

The Group’s operations are not subject to any significant environmental regulations under the Commonwealth, State or 
any other country in which the entity operates. 

Dividends 

The Directors do not recommend the declaration of a dividend. No dividend has been declared or paid during the year. 

Shares under option 

Details of unissued shares or interests under option as at the date of signing this report are. 

Expiry 
Date 

Exercise 
Price 
$ 

Balance at 
beginning of 
the year 
(Number) 

Issued during 
the year 
(Number) 

Forfeited 
during the 
year 
(Number) 

Exercised 
during the 
year 
(Number) 

Balance at end of 
the year 
(Number) 

Issue Type 

Ordinary options 

4/10/21 

 0.073  

Ordinary options 

25/11/21 

 0.060  

Ordinary options 

25/02/22 

 0.035  

Ordinary options 

15/05/22 

 0.034  

Ordinary options 

27/05/22 

 0.036  

- 

- 

- 

- 

- 

- 

 3,000,000  

- 

 6,550,000  

(750,000) 

 25,750,000  

(2,250,000) 

 12,700,000  

 4,000,000  

- 

- 

52,000,000 

(3,000,000) 

- 

- 

- 

- 

- 

- 

 3,000,000  

 5,800,000  

 23,500,000  

 12,700,000  

 4,000,000  

49,000,000 

Shares subject to rights 

Details of unissued shares or interests subject to rights as at the date of signing this report are: 

Executive Performance Rights 

Issue or 
Acquisition 
Date 

Issue 
Price 

$ 

Balance at 
beginning of 
the year 
(Number) 

Issued 
during the 
year 
(Number) 

Issue Type 

Performance Rights 

26/08/15 

Performance Rights 

27/06/16 

Performance Rights 

01/09/16 

Nil 

Nil 

Nil 

1,090,000 

400,000 

7,750,000 

9,240,000 

- 

- 

- 

- 

Transfers 
during the 
year 
(Number) 

(790,000) 

(400,000) 

Forfeited 
during the 
year 
(Number) 

(300,000) 

- 

Balance at end 
of the year 
(Number) 

- 

- 

(2,687,500) 

(2,937,500) 

2,125,000 

(3,877,500) 

(3,237,500) 

2,125,000 

10

 
 
 
 
 
 
 
 
 
 
 
Indemnification and Insurance of Officers 

The Company has during the financial year, in respect of each person who is or has been an officer of the Company or a 
related body Corporate, made a  relevant agreement for indemnifying against a liability  incurred as  an officer, including 
costs and expenses in successfully defending legal proceedings. 

Since the end of the financial year, the Company has paid premiums to insure all directors and officers of Adslot Ltd and 
the Adslot Group of companies, against costs incurred in defending any legal proceedings arising out of their conduct as 
a director and officer of the Company, other than for conduct involving a wilful breach of duty or a contravention of Sections 
232(5) or (6) of the Corporations Act 2011, as permitted by section 241A (3) of the Corporations Act. Disclosure of the 
premium amount is prohibited by the insurance contract. 

Proceedings on behalf of the Company 

No  person  has  applied  to  the  Court  under  section  237  of  the  Corporations  Act  2001  for  leave  to  bring  proceedings  on 
behalf of the Company,  or to  intervene in any  proceedings  to  which the  Company is  a party, for the purpose  of taking 
responsibility on behalf of the company for all or part of those proceedings. 

No proceedings have been brought or intervened in on behalf of the Company with leave of the Court under section 237 
of the Corporations Act 2001.   

Auditor’s Independence Declaration  

The auditor’s independence declaration for the year ended 30 June 2018 has been received and can be found on page 21 
of the financial report. Details of amounts paid or payable to the auditor for non-audit services provided during the year are 
outlined in Note 20 to the financial statements. 

The Directors are satisfied that the provision of non-audit services, during the year by the auditor is compatible with the 
general standard of independence for auditors imposed by the Corporations Act 2001.

11

 
 
 
 
Remuneration Report 

The remuneration report is set out under the following headings: 

Section 1: 

Non-executive directors’ remuneration 

Section 2: 

Executive remuneration 

Section 3: 

Details of remuneration 

Section 4: 

Executive contracts of employment 

Section 5: 

Long Term Incentives (equity-based compensation) 

Section 6: 

Equity holdings and transactions 

Section 7:  

Other transactions with key management personnel 

Section 1: Non-executive directors’ remuneration  

Non-executive directors’ fees are reviewed annually and are determined by the Board. In making its determination it takes 
into account fees paid to other non-executive directors of comparable companies.  

Non-executive directors’ fees are within the maximum aggregate limit of $350,000 per annum agreed to by shareholders 
at the Annual General Meeting held on 30 November 2009. To preserve the independence and integrity of their position, 
non-executive directors do not receive performance-based bonuses.   

For the 2018 financial year, the Chairman’s fees were $100,000 per annum. Non-executive directors’ fees were $50,000 
per annum.  In addition, the Chair of the Audit & Risk Committee and the Remuneration Committee received a further 
$25,000 in recognition of the additional workload of those positions. 

Section 2: Executive remuneration 

The Board of Directors are responsible for determining and reviewing compensation arrangements for key management 
personnel  and  the  executive  team.  The  Remuneration  Committee  makes  recommendations  on  remuneration  of  key 
management personnel to the Board.  

The Board assesses the appropriateness of the nature and amount of emoluments of these employees on a periodic basis 
by reference to relevant employment market conditions with the overall objective of ensuring maximum stakeholder benefit 
by:  

a)  Attracting the highest quality employees; 
b)  Retaining the best performing employees 
c)  Aligning the employees with shareholder outcomes; 
d)  Aligning  employee  motivation  to  a  cascading  set  of  key  performance  indicators  that  drive  the  most  optimal 

strategic outcomes for the business; and 

e)  Ensuring it aligns with the latest industry best practice. 

Executives’ remuneration consists of a fixed cash component, short-term incentives in the form of cash bonuses, and long-
term incentives in the form of equity-based compensation linked to the long term prospects and future performance of the 
Company. The inclusion of equity-based compensation in executives’ remuneration provides a direct link between their 
remuneration and shareholder wealth, otherwise there are no direct relationships. 

In  providing  the  Company’s  performance  and  benefits  for  shareholder  wealth,  the  Board  have  regard  to  the  following 
indices in respect of the current financial year and the previous four financial years: 

Item 

EPS (cents) 

Net loss ($) 

2018 

(0.91) 

2017 

(0.70) 

2016 

(0.77) 

2015 

(0.89) 

2014 

(1.20) 

11,653,319 

8,630,187 

8,138,485 

9,205,521 

10,095,562 

Share price at 30 June ($) 

0.026 

0.051 

0.110 

0.090 

0.115 

The above indices are below the Committee’s expectations, and accordingly no short-term incentives were paid to KMP 
during the year. 

12

 
 
 
Section 3: Details of remuneration  

Details of the remuneration of the directors and the key management of the Company and its controlled entities are set out 
in the following tables. 

The  key  management  personnel  of  Adslot  Ltd  and  its  controlled  entities  include  the  following  directors  and  executive 
officers: 

Directors 

Position 

Mr Andrew Barlow 

Executive Chairman  

Non-Executive Chairman 

Non-Executive Director  

Mr Ben Dixon 

Interim Chief Executive Officer 

Interim Company Secretary 

Executive Director 

Date appointed/resigned 

Appointed 27 February 2018 

Appointed 26 November 2013 

Appointed 16 February 2010 

Appointed 27 February 2018 

15 July to 9 October 2017 

Appointed 23 December 2013 

Mr Andrew Dyer 

Non-Executive Director 

Appointed 28 May 2018 

Mr Quentin George 

Non-Executive Director 

Appointed 14 June 2014 

Mr Adrian Giles 

Non-Executive Director 

Appointed 26 November 2013 

Mr Ian Lowe 

Chief Executive Officer 

Resigned 27 February 2018 

Ms Sarah Morgan 

Non-Executive Director 

Appointed 27 January 2015 

Executive Officers 

Ms Felicity Conlan 

Company Secretary 

Chief Financial Officer  

Appointed 9 October 2017 

Appointed 30 August 2017 

Mr Brendan Maher 

Company Secretary / Chief Financial Officer  

Resigned 14 July 2017 

Mr Tom Peacock 

Group Commercial Director 

Appointed 23 December 2013 

13

 
 
 
 
 
 
 
Remuneration Report (Continued) 

Section 3: Details of remuneration (Continued) 

Group 
2018 

Name 

Short-term benefits 

Salary & 
fees 
$ 

Short 
Term 

Incentive  Other 

$ 

$ 

Executive directors 

Mr A Barlow (i) 

Mr B Dixon 

Mr I Lowe (ii) 

Non-executive directors 

Mr A Giles  

Mr Q George 

Ms S Morgan  

Mr A Dyer (iii) 

 141,324 

 206,000 

 360,000 

 75,000 

 50,000 

 68,493 

- 

Other key management personnel 

Ms F Conlan (iv) 

Mr T Peacock 

Mr B Maher (v) 

 211,956 

 224,000 

 20,538 

Totals 

1,357,311 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Long Term 
Benefits 
Long 
Service 
Leave 
$ 

- 

3,975 

- 

- 

- 

- 

- 

- 

Post-
employment 
benefits 

Share-based payment 

Super-
annuation 
$ 

Share 
Options 
$ 

Performance 
Rights 
$ 

Total 
$ 

 8,676  

 19,570  

 20,049  

- 

6,817 

 13,635  

- 

- 

6,507 

- 

4,095 

- 

- 

32,392 

- 

 150,000 

53,125 

 289,487 

- 

- 

- 

- 

- 

- 

 393,684 

75,000 

54,095 

75,000 

32,392 

 264,352 

83,097 

 370,290 

- 

 22,309 

  17,360  

8,108 

    20,049  

- 

1,771  

 35,036  

 35,036  

- 

12,083 

93,982 

127,011 

136,222 

1,726,609 

(i) 
(ii) 

(iii) 
(iv) 
(v) 

includes $50,000 consultancy fees incurred since his appointment as an Executive Chairman. 
resigned as CEO and Executive Director on 27 February. Continued to be a key management personnel for the rest of the year. 
Figures represent annual remuneration.  
from 28 May 2018. 
from 30 August 2017. 
to 14 July 2017.  

Short Term Incentives   

No Short Term Incentives (STIs) were paid in the year ended 30 June 2018 relating to the 2017 financial year. The total 
2017 STI opportunity is outlined in the table below: 

Name 

Amount 
Paid 

Total 2017 
STI 

Opportunity  Assessment Criteria 

$ 

$ 

Mr I Lowe 

Mr B Dixon 

Mr B Maher 

Mr T Peacock 

- 

- 

- 

- 

150,000  Company  performance  to  budget,  product  development  and  launch,  and  client  &  partnership 

signings. 

55,000  Performance related KPI’s. 

45,063  Division performance, governance, reporting and performance related KPI’s. 

N/A (a)  Performance related KPI’s. 

(a) 

Not applicable as total bonus opportunity is based on a percentage of the Group’s performance. 

No portion of the total bonus opportunity for key management personnel was forfeited. 

14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group 
2017 

Name 

Short-term benefits 

Salary & 
fees 

$ 

Short 
Term 

Incentive  Other 

$ 

$ 

Executive directors 

Mr I Lowe 

Mr B Dixon 

355,750 

206,000 

20,623 

10,000 

Non-executive directors 
Mr A Giles  

Mr A Barlow 

Mr G Dixon (i) 

Mr Q George 

Ms S Morgan  

50,000 

68,493 

19,026 

50,000 

68,493 

- 

- 

- 

- 

- 

Other key management personnel 
Mr B Maher (ii) 
Mr T Peacock 

264,296 
206,000 

10,000 
10,000 

Totals 

1,288,058 

50,623 

- 

- 

- 

- 

- 

- 

- 

- 
- 

- 

Long Term 
Benefits 

Long 
Service 
Leave 
$ 

- 

3,975 

- 

- 

- 

- 

- 

(16,322) 
7,744 

Post-
employment 
benefits 

Super-
annuation 

Share-based payment 

Shares1 

Rights1 

Total 

$ 

$ 

$ 

$ 

19,616 

19,308 

- 

6,507 

1,807 

- 

- 

- 

- 

- 

- 

12,321 

6,507 

19,616 
19,308 

- 

- 
- 

- 

395,989 

18,300 

257,583 

- 

- 

- 

- 

- 

50,000 

75,000 

20,833 

62,321 

75,000 

19,600 
22,553 

297,190 
265,605 

(4,603) 

92,669 

12,321 

60,453 

1,499,521 

1 Awards of Shares and Rights are governed by the rules of the Company’s ESOP. Given the forfeiture conditions contained in that Plan, these awards 
are in substance rights issues. 

(i) 
(ii) 

to 01 December 2016 
includes a long service leave provision reversal brought forward from 2016. Mr Maher tendered his resignation as CFO in April 2017, 
as such will not be entitled to any long service leave payout based on Long Service Leave Act 1992 No. 83 of the Victoria State 
legislation. 

Short Term Incentives 

Short  Term  Incentives  appearing  in  the  table  above  were  paid  in  the  year  ended  30  June  2017  (but  relate  to  the 
performance from the prior year) as follows: 

Name 

Amount 
Paid 

Amount 
available in 
future 
periods 

Total 2016 
STI 

Opportunity  Assessment Criteria 

$ 

$ 

$ 

Mr I Lowe 

20,623 

Mr B Dixon 

Mr B Maher 

Mr T Peacock 

10,000 

10,000 

10,000 

- 

- 

- 

- 

150,000  Company performance to budget, product development and launch, and client 

& partnership signings. 

55,000  Performance related KPI’s. 

45,063  Division performance, governance, reporting and performance related KPI’s. 

N/A (a)  Performance related KPI’s. 

(a)  Not applicable as total bonus opportunity is based on a percentage of the Group’s performance. 

No portion of the total bonus opportunity for key management personnel was forfeited. 

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report (Continued) 

Section 4: Executive contracts of employment  

Formal contracts of employment for all members of the key management personnel are in place. Contractual terms for 
most executives are similar but do, on occasions, vary to  suit different needs. The following table summarises the  key 
contractual terms for all key management personnel. 

Length of contract 

Open ended 

Fixed Remuneration 

Remuneration comprises salary and statutory employer superannuation contributions. 

Incentive Plans 

Notice Period 

Resignation 

Retirement 

Eligible to participate.  Incentive criteria and award opportunities vary for each executive. 

Members of the key management, including executive directors, have notice periods ranging from four weeks 
to four months.  The Chief Executive Officer and Chief Financial Officer have notice periods of four months 
and  three  months  respectively.  Other  Executives  have  notice  periods  ranging  from  four  weeks  to  three 
months. 

Employment may be terminated by giving notice consistent with the notice period. 

There are no financial entitlements due from the Company on retirement of an executive. 

Termination by the Company 

The Company may terminate the employment agreement by providing notice consistent with the notice period 
or payment in lieu of the notice period. 

Redundancy 

Payments for redundancy are discretionary and are determined having regard to the particular circumstances.  
There are no contractual commitments to pay redundancy over and above any statutory entitlement. 

Termination for serious 
misconduct 

The Company may terminate the employment agreement at any time without notice, and the executive will be 
entitled to payment of remuneration only up to the date of termination. 

Section 5: Long Term Incentives (equity-based compensation) 

Performance Rights over Shares 

Shareholders approved at the November 2014 Annual General Meeting the creation of Performance Rights over Shares 
which enables the Board to offer eligible employees the right to Performance Rights which convert to shares subject to the 
executive’s performance against specific individual financial and non-financial performance criteria. No amounts are paid 
or payable by the recipient on receipt of the right. The rights carry no voting rights. All rights are subject to service periods 
which require the employees remain an employee of the Company. 

The Performance Rights over Shares Plan was replaced by the Incentive Option Plan in financial year 2018 and as such 
there have been no new Performance Rights granted during the year ending 30 June 2018. The Performance Rights over 
Shares Plan will conclude by 30 June 2019. 

The  following  table  shows  grants  of  share-based  compensation  to  directors  and  senior  management  under  the 
Performance Rights over Shares Plan during the 2018 financial year: 

Name 

Ben Dixon 

Brendan Maher 

Tom Peacock 

Series 

Sep 16 

Sep 16 

Sep 16 

Balance at 
beginning of the 
year (Number) 

Granted during 
the year 
(Number) 

Expired during 
the year 
(Number)

Exercised 
during the year 
(Number) 

Balance at the 
end of the year 
(Number) 

       500,000  

       750,000  

       750,000  

                -   

                -   

                -   

-

(250,000) 

        250,000 

(750,000)

 - 

                - 

-

(375,000) 

        375,000 

2,000,000 

                -   

(750,000)           (625,000) 

        625,000 

The final assessment of the balance of Performance Rights will occur in second quarter of FY 2018. 

No Performance rights to shares were granted to KMP during the year ended 30 June 2018. 

16

 
 
 
 
 
 
 
The  following  table  shows  grants  of  share-based  compensation  to  directors  and  senior  management  under  the 
Performance Rights over Shares Plan during the prior year ending 30 June 2017: 

Name 

Ben Dixon 

Brendan Maher 

Tom Peacock 

Ben Dixon 

Brendan Maher 

Tom Peacock 

Series 

Nov 14 

Nov 14 

Nov 14 

Sep 16 

Sep 16 

Sep 16 

Balance at 
beginning of the 
year (Number) 

Granted during 
the year 
(Number) 

Expired during 
the year 
(Number)

Exercised 
during the year 
(Number) 

Balance at the 
end of the year 
(Number) 

500,000 

833,333 

666,667 

- 

- 

- 

- 

- 

- 

(250,000)

(416,666)

(333,333)

(250,000) 

(416,667) 

(333,334) 

500,000 

750,000 

750,000 

-

-

-

- 

- 

- 

- 

- 

- 

500,000 

750,000 

750,000 

2,000,000 

2,000,000 

(999,999)

(1,000,001) 

2,000,000 

The model inputs for Performance rights to shares granted during the year ended 30 June 2017 included: 

Model Input 

Grant Date 
Assessment period 
Exercise Price 
Probability of Conversion to Shares 
Price at Grant Date 

PR # 17-1 

01/09/16 
2 years 
- 
50% 
$0.125 

Employee share option plan (ESOP) 

In November 2012 the Company gained approval to establish an employee incentive scheme comprising the Adslot Limited 
Share Option Plan and the Adslot Employee Share Trust.  

The ESOP was replaced by the Performance Rights over Shares Plan in financial year 2015 and as such there have been 
no new ESOP rights granted during the years ending 30 June 2015 to 30 June 2018. 

There was no vesting of ESOP share-based compensation to directors and senior management under the ESOP for the 
current financial year ended June 2018 (2017: nil). 

Rights over Shares under the Company’s previous ESOP 

Upon commencement of his employment on 8 October 2012 Mr Lowe was granted the right to receive up to 17,000,000 
shares after the share price of the Company trades above certain 30 day volume-weighted average price (VWAP) hurdles. 
Each right would convert into one ordinary share of Adslot Ltd when the VWAP criteria was met.   

In the event of a Change of Control of the Company some of the Rights over Shares would have vested on a sliding scale 
between the take-over price and required VWAP of the next eligible series.  

No amounts would have been paid or payable by the recipient on receipt of the right. The rights carried no voting rights.  
Mr Lowe has signed a Separation and Exit Deed with the Company with a separation date of 27 August 2018. All of Mr 
Lowe's Share Rights will automatically lapse on the separation date. 

17

 
 
 
 
 
 
 
 
 
Remuneration Report (Continued) 

Section 5: Long Term Incentives (continued) 

Incentive Option Plan  

At the November 2017 Annual General Meeting, shareholders approved the creation of the Company’s Incentive Option 
Plan  which  enables  the  Board  to  offer  eligible  employees  and  directors  the  right  to  options  which  convert  to  fully-paid 
ordinary shares upon exercise, subject to meeting certain vesting criteria.  

The objective of the Incentive Option Plan is to attract, motivate and retain key employees and the Company considers 
that the adoption of the Incentive Option Plan and the future issue of options under the Incentive Option Plan will provide 
selected employees and directors with the opportunity to participate in the future growth of the Company. 

Part of the strategic review of operations included a review of the incentives for key executives to ensure their efforts are 
aligned  with  company  growth  and  shareholder  outcomes.  Adslot  continues  to  operate  within  a  highly  competitive 
employment  environment  for  experienced  people  in  the  technology  and  software  field.  Whilst  the  performance  of  the 
business  and  our  related  cost  reduction  plan  limited  our  ability  to  incentivise  by  increasing  base  or  short  term  cash 
incentives across executives we were instead able to provide an option allocation to the management team designed to 
provide a strong incentive to continued commitment to the business and increasing shareholder value. 

No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting rights. All options 
are subject to service periods which require the employees remain an employee or Director of the Company. 

The following table shows grants and movements of share-based compensation to directors and senior management under 
the Incentive Option Plan during the current financial year: 

Name 

Ian Lowe (i) 

Ben Dixon 

Felicity Conlan 

Tom Peacock 

Felicity Conlan 

Tom Peacock 

Series 

OP # 18-1 

OP # 18-1 

OP # 18-2 

OP # 18-2 

OP # 18-3 

OP # 18-3 

Balance at 
beginning 
of the year 
(Number) 

Granted 
during the 
year 
(Number) 

Expired 
during the 
year
(Number)

Exercised 
during the 
year 
(Number) 

Balance at 
the end of 
the year 
(Number) 

Vested and 
exercisable at the 
end of the year
(Number)

-  

     2,000,000  

       -        1,000,000  

-

       -

- 

     2,000,000 

       - 

     1,000,000 

- 

- 

- 

- 

     1,000,000  

     1,000,000  

     6,500,000  

     6,500,000  

-

-

-

-

- 

- 

- 

- 

     1,000,000 

     1,000,000 

     6,500,000 

     6,500,000 

-

       -

-

-

-

-

Andrew Dyer (ii) 

OP # 18-5 

       -        4,000,000  

       -

       - 

     4,000,000 

       2,000,000 

- 

   22,000,000  

-

- 

   22,000,000 

2,000,000

(i)  Based on the Separation and Exit Deed signed with the Company, Mr Lowe is entitled to retain the 2,000,000 options issued to him. The Board 
has agreed to exercise its discretion to waive the vesting condition that Mr Lowe remains an employee. If a strategic project Mr Lowe is engaged 
in is completed on or before 27 September 2018, the Board has further agreed to exercise its discretion to bring forward the vesting date from 
November 2019. 
In conjunction with his appointment as Director, Mr Dyer was granted 4 million options. The exercise price of each Option is $0.036 and the 
Options expire on 27 May 2022. 2 million of the options vested immediately. The remaining 2 million vest in four equal tranches in 6 month 
intervals from the date of appointment.  Mr Dyer has agreed to waive his annual base director fees of $50,000 per annum for the first two years 
of his directorship. 

(ii) 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during the year 
ended 30 June 2018 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

5 day VWAP at Grant Date $ 

Expected Volatility 

Risk Free Interest rate 

OP # 18-1 

OP # 18-2 

OP # 18-3 

OP # 18-5 

5/10/17 

4/10/21 

0.073 

0.050 

62.62% 

1.83% 

26/11/17 

25/11/21 

0.060 

0.041 

61.92% 

1.83% 

26/02/18 

25/02/22 

0.035 

0.024 

69.20% 

1.99% 

28/05/18 

27/05/22 

0.036 

0.025 

86.58% 

2.02% 

18

 
 
 
 
 
 
 
 
 
Details of Share Options, ESOP and other rights to ordinary shares in the Company provided as remuneration of directors 
and the key management personnel of the Company are set out below: 

Name 

2018 (Options) 

2017(Rights) 

2018 (Rights) 

2017 (Rights) 

Number  

$ 

Number 

$ 

Number 

$ 

Number 

$ 

Options/Rights Granted During the Year 

Rights Vested During the Year 

Directors  

 Mr Adrian Giles  

 Mr Ian Lowe  

 Mr Andrew Barlow  

 Mr B Dixon   

 Mr Q George   

 Ms S Morgan   

 Mr A Dyer  

 Other Key Management Personnel 

 Ms F Conlan  

 Mr B Maher  

 Mr T Peacock   

- 

- 

- 

- 

- 

- 

- 

- 

 2,000,000        39,200  

               -  

               -    

               -                   -    

               -   

      -    

- 

- 

- 

- 

- 

- 

- 

- 

  1,000,000  

19,600  

500,000         62,500  

    250,000         31,250  

     250,000  

26,250  

- 

- 

- 

- 

 4,000,000  

 55,208  

 7,500,000  

 84,722  

- 

- 

 7,500,000  

 84,722  

- 

- 

- 

- 

- 

- 

- 

- 

750,000 

750,000 

93,750 

93,750 

- 

- 

- 

- 

- 

- 

- 

- 

-  

- 

- 

- 

- 

- 

416,667 

 375,000  

 46,875  

333,334 

- 

- 

- 

-  

43,750  

35,000 

The assessed fair value at issue date of the rights, and the assessed fair value at grant date of the options, granted to the 
executive are allocated equally over the period from issue/grant date to vesting date, and the amount is included in the 
remuneration tables above.  

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report (Continued) 

Section 6: Equity holdings and transactions 

The number of shares in the Company held during the financial year by each Director of Adslot Ltd and other key 
management personnel of the Group, including their personally related parties, are set out below: 

2018 

Name 

Directors 

Mr A Giles  

Mr A Barlow  

Mr I Lowe (i) 

Mr B Dixon  

Mr Q George  

Ms S Morgan  

Mr A Dyer (ii) 

Other key management personnel 

Ms F Conlan 

Mr T Peacock  

Totals 

Balance at the start 
of the year 
(Number) 

Received during the 
year as compensation 
(Number) 

Net other changes 
during the year 
(Number) 

Balance at the end 
of the year 
(Number) 

20,069,707 

50,050,000 

14,552,838 

37,103,660 

- 

170,000 

- 

- 

- 

- 

- 

250,000 

- 

- 

- 

- 

 (12,518,255)  

 (14,375,332)  

 (3,897,596)  

 -   

- 

30,500  

21,659,342 

 7,551,452  

 35,674,668  

 10,655,242  

 37,353,660  

- 

200,500 

21,659,342 

500,000 

             500,000  

4,409,309 

375,000 

              (1,555,502) 

          3,228,807  

126,355,514 

625,000 

(10,156,84
3) 

116,823,671 

(i)  Mr Lowe resigned as a director on 27 February 2018 
(ii)  Mr Dyer was appointed as a director on 28 May 2018. 

Section 7: Other transactions with Key Management Personnel 

Transactions with Directors and their personally related entities: 

During the years ending 30 June 2018 and 30 June 2017 there were no transactions with Directors and their personally 
related entities.  

This marks the end of the audited remuneration report.  

This report is made in accordance with a resolution of directors. 

Andrew Barlow 

Executive Chairman 

29 August 2018 

20

 
 
 
 
 
 
 
 
 
 
 
 
Collins Square, Tower 1 
727 Collins Street 
Docklands VIC 3008 

Correspondence to: 
GPO Box 4736 
Melbourne VIC 3001 

T +61 3 8320 2222 
F +61 3 8320 2200 
E info.vic@au.gt.com 
W www.grantthornton.com.au 

Auditor’s Independence Declaration  

To the Directors of Adslot Limited 

In accordance with the requirements of section 307C of the Corporations Act 2001, as lead auditor for the audit of Adslot 
Limited for the year ended 30 June 2018, I declare that, to the best of my knowledge and belief, there have been: 

a 

b 

no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and 

no contraventions of any applicable code of professional conduct in relation to the audit. 

Grant Thornton Audit Pty Ltd 
Chartered Accountants 

Michael Climpson 
Partner - Audit & Assurance 

Melbourne, 29 August 2018 

Grant Thornton Audit Pty Ltd ACN 130 913 594 
a subsidiary or related entity of Grant Thornton Australia Ltd ABN 41 127 556 389 

www.grantthornton.com.au 

‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients 
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Liability limited by a scheme approved under Professional Standards Legislation. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Profit or Loss and Other Comprehensive Income  

For the year ended 30 June 2018 

Total revenue from continuing operations 

Other income 

Total revenue and other income 

Hosting & other related technology costs 

Employee benefits expense 

Directors’ fees 

Recruitment fees 

Advertising expense 

Lease – rental premises 

Impairment of receivables 

Listing & registrar fees 

Legal fees 

Travel expenses 

Consultancy fees 

Audit and accountancy fees 

Other expenses 

Share based payment expense 

Depreciation and amortisation expenses 

Total expenses 

Loss before income tax expense 

Income tax benefit / (expense) 

Loss after income tax expense 

Net loss attributable to members 

Other comprehensive income / (loss) 

Items that may be reclassified subsequently to profit or loss 

Foreign exchange translation 

Total other comprehensive income / (loss) 

Notes 

3 

3 

3 

4,10 

4 

4 

4 

22 

4 

5 

2018 

$ 

 7,072,464  

 940,825  

  8,013,289 

 (832,936) 

 (8,943,887) 

 (350,000) 

 (99,935) 

 (221,407) 

 (958,707) 

 (4,537) 

 (92,392) 

 (140,071) 

 (420,995) 

 (264,869) 

 (185,744) 

(900,468) 

  (777,804) 

2017 

$ 

 7,574,682  

 1,432,334  

 9,007,016  

 (686,624) 

 (8,139,988) 

 (270,833) 

 (238,350) 

 (160,424) 

 (1,074,702) 

 (17,747) 

 (119,299) 

 (49,507) 

 (488,180) 

 (212,775) 

 (196,936) 

 (936,303) 

 (330,467) 

 (5,442,959) 

 (4,685,082) 

(19,636,711) 

 (17,607,217) 

(11,623,422) 

(8,600,201) 

(29,897) 

(11,653,319) 

(11,653,319) 

(29,986) 

(8,630,187) 

(8,630,187) 

(4,136) 

(4,136) 

3,194 

3,194 

Total comprehensive loss attributable to the members 

(11,657,455) 

(8,626,993) 

Earnings per share (EPS) from loss from continuing operations 
attributable to the ordinary equity holders of the Company 

Basic earnings per share 

Diluted earnings per share 

17 

17 

2018 
Cents 

(0.91) 

(0.91) 

2017 
Cents 

(0.70) 

(0.70) 

The above Consolidated Statement of Profit or Loss and Other Comprehensive Income should be read in conjunction with the 
accompanying notes. 

22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position 

As at 30 June 2018 

Notes 

2018 

$ 

2017 

$ 

Current assets 

Cash and cash equivalents 

Trade and other receivables 

Total current assets 

Non- current assets 

Property, plant & equipment 

Deferred tax assets 

Intangible assets 

Total non-current assets 

Total assets 

Current liabilities 

Trade and other payables 

Other liabilities 

Lease Incentive Liability 

Provisions 

Total current liabilities 

Non- current liabilities 

Lease Incentive Liability 

Provisions 

Deferred tax liabilities 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity 

Issued capital 

Reserves 

Accumulated losses 

Total equity 

7 

8 

9 

5 

10 

11 

12 

13 

14 

13 

14 

5 

15 

16 

 4,775,331  

 14,320,147  

  5,471,925 

 4,685,621  

10,247,256 

19,005,768 

 832,833  

 36,370  

 243,744  

 36,370  

 23,202,768  

 24,747,821  

24,071,971 

 25,027,935  

34,319,227 

44,033,703 

 2,925,743  

 445,491  

60,248 

 587,150  

 2,252,581  

 583,759  

- 

 605,590  

4,018,632 

 3,441,930  

 555,463  

 360,763  

 36,370  

 952,596  

- 

 325,473  

36,370  

 361,843  

4,971,228 

3,803,773 

29,347,999 

40,229,930 

 138,397,710  

 137,949,047  

712,654 

 389,929  

(109,762,365) 

 (98,109,046) 

29,347,999 

 40,229,930  

The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes. 

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity  

For the year ended 30 June 2018 

2018 

Balance at 1 July 2017 

Movement in foreign exchange translation 
reserve 

Other comprehensive income 

Loss attributable to members of the Company 

Total comprehensive income/(loss) 

Transactions with equity holders in their 
capacity as equity holders 

Contributions of equity, net of transaction costs 

Reclassification of vested performance rights 

Net movement in treasury shares 

Increase in employees share based payments 
reserve 

Notes

Issued 
Capital 
$

Reserves 
$ 

Accumulated 
Losses 
$

Total 
Equity 
$

137,949,047 

389,929 

(98,109,046) 

40,229,930 

16 

15 

15 

16 

 -  

(4,136)  

(4,136) 

 -  

- 

 (4,136) 

(4,136) 

- 

(11,653,319) 

(11,653,319) 

(4,136) 

(11,653,319) 

(11,657,455) 

- 

- 

- 

 -  

 412,119  

 36,544  

 -  

 -  

 (414,399) 

 (36,544) 

777,804 

448,663 

326,861 

- 

- 

- 

- 

- 

 -  

 (2,280) 

 -  

777,804 

775,524 

Balance 30 June 2018 

138,397,710 

712,654 

(109,762,365) 

29,347,999 

2017 

Balance at 1 July 2016 

Movement in foreign exchange translation 
reserve 

Other comprehensive income 

Loss attributable to members of the Company 

Total comprehensive income/(loss) 

Notes

16 

Issued 
Capital 
$

Reserves 
$ 

Accumulated 
Losses 
$

Total 
Equity 
$

120,693,650 

404,736 

(89,478,859) 

31,619,527 

- 

- 

- 

- 

3,194 

3,194 

- 

3,194 

- 

- 

3,194 

3,194 

(8,630,187) 

(8,630,187) 

(8,630,187) 

(8,626,993) 

Transactions with equity holders in their 
capacity as equity holders 

Contributions of equity, net of transaction costs 

Reclassification of vested performance rights 

Net movement in treasury shares 

Increase in employees share based payments 
reserve 

15 

16 

16 

16,910,710 

- 

344,479 

(348,260) 

208 

- 

 (208) 

 330,467  

17,255,397 

 (18,001) 

- 

- 

- 

- 

- 

16,910,710  

(3,781) 

- 

330,467 

17,237,396 

Balance 30 June 2017 

137,949,047 

389,929 

(98,109,046) 

40,229,930 

The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes.

24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flow  

As at 30 June 2018 

Notes 

2018 

$ 

2017 

$ 

Cash flows from operating activities 

Receipts from trade and other debtors  

Interest received 

Receipt of R&D tax incentive and other Grants 

 8,276,865  

 11,028,575  

 157,478  

 768,439  

 326,488  

775,241 

Payments to trade creditors, other creditors and employees  

 (14,476,555) 

(16,251,884) 

Income tax received/ (paid) 

Interest paid 

 -  

 (60) 

 -  

 (594) 

Net cash outflows from operating activities 

23 

(5,273,833) 

 (4,122,174) 

Cash flows from investing activities 

Payments for property, plant and equipment 

Proceeds from sale of fixed assets 

Receipt of R&D tax incentive relating to capitalised assets 

Payments for intangible assets 

 (134,740) 

 330  

 1,921,946  

 (6,068,636) 

 (177,950) 

 2,750  

1,583,175 

 (4,524,194) 

Net cash outflows from investing activities 

(4,281,100) 

(3,116,219) 

Cash flows from financing activities 

Proceeds from issue of shares 

Payments of equity raising costs 

Net cash inflows from financing activities 

Net increase / (decrease) in cash held 

Cash at the beginning of the financial year 

Effects of exchange rate changes on cash 

- 

- 

- 

(9,554,933) 

 14,320,147  

 10,117  

18,054,640 

(1,219,342) 

16,835,298 

9,596,905 

4,745,969 

(22,727) 

Cash at the end of the financial year  

7 

 4,775,331  

14,320,147 

The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes. 

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statement 

For the year ended 30 June 2018 

Summary of Significant Accounting Policies 

The financial report covers Adslot Ltd (‘the Company’) and controlled entities (‘the Group’). Adslot Ltd is a listed 
public company, incorporated and domiciled in Australia. The financial report is for the financial year ended 30 June 
2018 and is presented in Australian dollars. 

The  principal  accounting  policies  adopted  in  the  preparation  of  these  consolidated  financial  statements  are 
summarised below.  These policies have been consistently applied to all the  years presented, unless otherwise 
stated.  

 Basis of preparation  

This general purpose financial report has been prepared in accordance with Australian Accounting Standards, other 
authoritative  pronouncements  of  the  Australian  Accounting  Standards  Board  (AASB)  and  the  Corporations  Act 
2001. 

Compliance with IFRS 

Australian  Accounting  Standards  include  International  Financial  Reporting  Standards  as  adopted  in  Australia. 
Compliance  with Australian Accounting Standards ensures that the financial statements and notes of Adslot Ltd 
comply  with  International  Financial  Reporting  Standards  (IFRS)  as  issued  by  the  International  Accounting 
Standards Board (IASB). Adslot Ltd is a for-profit entity for the purpose of preparing the financial statements. 

Historical cost convention 

These financial statements have been prepared under the historical cost convention as modified by the revaluation 
of  available-for-sale  financial  assets.  Under  the  historical  cost  convention  assets  are  recorded  at  the  amount  of 
cash  or  cash  equivalents  paid  or  the  fair  value  of  the  consideration  given  to  acquire  them  at  the  time  of  their 
acquisition. Liabilities are recorded at the amount of proceeds received in exchange for the obligation, or in some 
circumstances at the amounts of cash or cash equivalents expected to be paid to satisfy the liability in the normal 
course of business. 

Critical accounting estimates 

The  preparation  of  financial  statements  in  conformity  with  Australian  Accounting  Standards  requires  the  use  of 
certain  critical  accounting  estimates.  It  also  requires  management  to  exercise  its  judgement  in  the  process  of 
applying  the  Group’s  accounting  policies.  The  estimates  and  associated  assumptions  are  based  on  historical 
experience  and  other  factors  that  are  considered  relevant.  Actual  results  may  differ  from  these  estimates.  The 
estimates and associated assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period or in the period of 
the revision and future periods if the revision affects both current and future periods.  

 Going concern 

Management continues to invest resources to support growth in trading fees in the US market, and the anticipated 
market deployments and growth in Symphony licence fees. The Group has incurred net cash outflows of $9.6m for 
the year, and management anticipate incurring further net cash outflows from operations until such time as sufficient 
revenue growth is achieved.  

As previously disclosed, and consistent with its stated focus on software development companies, AusIndustry has 
commenced  a  review  of  the  Company’s  FY2016  R&D  claim.  Management  believe  its  FY2016  R&D  claim  is 
consistent with the criteria of the scheme. 

If a delay in expected revenues and/or a negative outcome of AusIndustry’s review of the FY2016 R&D claim was 
to occur, this has the potential to create a cash flow risk to the Group which could affect its ability to pay its debts 
as and when they fall due, and to realise its assets in the normal course of business.  

However, the Directors believe the Group will be able to continue to pay its debts as and when they fall due for the 
following reasons:  

 
 

 

 
 

 
 

the Group had a cash position of $4.8 million at 30 June 2018; 
on 3 August 2018 the Company raised $3.5 million (before costs and including $0.55 million to be approved at 
an EGM in mid-September) via a share placement; 
the  Group  expects  to  receive  $3.3  million  in  R&D  grants  in  the  December  2018  quarter,  relating  to  R&D 
expenditure incurred in FY2018;  
as previous announced, a 38.7% or $1.5 million increase to Symphony licence fees in FY2019;  
a cost reduction plan which was implemented at the end of February 2018, and the full effects of which are 
expected to be realised in FY2019; 
the opportunity to implement further cost reductions; and 
the ability to raise additional capital.  

Accordingly, the Directors believe there exists a reasonable expectation that the Company can continue to pay its 
debts as and when they fall due, and the financial report has been prepared on a going concern basis.  

26

 
 
 
 Principles of consolidation 

Subsidiaries 

The consolidated financial statements comprise those of the Company, and the entities it controlled at the end of, 
or during, the financial year. The Company controls a subsidiary if it is exposed, or has rights, to variable returns 
from  its  involvement  with  the  subsidiary  and  has  the  ability  to  affect  those  returns  through  its  power  over  the 
subsidiary.   

All intra-group transactions, balances, income and expenses between entities in the Group included in the financial 
statements  have  been  eliminated  in  full.  Where  unrealised  losses  on  intra-group  asset  sales  are  reversed  on 
consolidation, the underlying asset is also tested for impairment from a group perspective. Where an entity either 
began or ceased to be controlled during the year, the results are included only from the date control commenced 
or up to the date control ceased. The accounting policies adopted in preparing the financial statements have been 
consistently applied by entities in the Group. 

Investments in subsidiaries are accounted for at cost less impairment losses in the parent entity information in Note 
25. 

Business combinations 

Acquisition of subsidiaries and businesses are accounted for using the acquisition method. The consideration for 
each acquisition is measured at the aggregate of the fair values (at the date of exchange) of assets given, liabilities 
incurred or assumed and equity instruments issued by the Group in exchange for control of the acquiree. Acquisition 
related costs are recognised in profit or loss as incurred.  

The Group recognises identifiable assets and liabilities assumed in the business combination regardless of whether 
they have been previously recognised in the acquiree’s financial statements prior to acquisition. Assets acquired 
and liabilities assumed are generally measured at their acquisition date fair values. Goodwill is stated after separate 
recognition of identifiable intangible assets calculated as the excess of the sum of the fair value of the consideration 
transferred over the acquisition date fair value of identifiable net assets. If the identifiable net assets exceed the 
consideration transferred, the excess amount is recognised in profit or loss immediately.  

Any deferred settlement of cash consideration is discounted to its present value as at the date of acquisition. The 
discount rate used is the incremental borrowing rate that the Group can obtain from an independent financier under 
comparable terms and conditions. 

Foreign Currency Exchange 

In  preparing  the  financial  statements  of  the  individual  entities,  transactions  in  currencies  other  than  the  entity’s 
functional  currency  are  recorded  at  the  rates  of  exchange  prevailing  on  the  dates  of  the  transactions.  At  each 
reporting  date,  monetary  items  denominated  in  foreign  currencies  are  retranslated  at  the  rates  prevailing  at  the 
reporting date.  Exchange differences are recognised in the Consolidated Statement of Profit or Loss and Other 
Comprehensive Income in the period in which they arise. 

On consolidation, the assets and liabilities of the Group’s foreign operations are translated into Australian dollars at 
exchange rates prevailing on the reporting date. Income and expense items are translated at the average exchange 
rates for the period. Exchange differences arising, if any, are charged/credited to other comprehensive income and 
recognised  in  the  Group’s  foreign  currency  translation  reserve  in  equity.  On  disposal  of  a  foreign  operation  the 
cumulative translation difference recognised in equity are reclassified to profit or loss and recognised as part of the 
gain or loss on disposal.     

 Cash and cash equivalents 

For the purposes of the Consolidated Statement of Cash Flows, cash includes cash on hand and deposits at call 
which  are  readily  convertible  to  cash  and  are  not  subject  to  significant  risk  of  changes  in  value,  net  of  bank 
overdrafts. 

Publisher Account Cash represents share of advertising revenue held before release to Adslot Publishers. 

27

 
 
 
 
Notes to the Financial Statements (Continued) 

1.   Summary of Significant Accounting Policies (Continued) 

 Property, plant and equipment 

Property, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. The 
carrying  values  of  property,  plant  and  equipment  are  reviewed  for  impairment  when  events  or  changes  in 
circumstances indicate the carrying value may not be recoverable. Leasehold improvements are depreciated using 
the straight-line method over the remaining period of the underlying lease.  

Depreciation is calculated on a straight line basis for all plant and equipment. The estimated useful lives, residual 
values and depreciation method are reviewed at the end of each  annual reporting period,  with the effect of any 
changes recognised on a prospective basis. 

The gain or loss arising on disposal or retirement of an item of property, plant and equipment is determined as the 
difference between the sales proceeds and the carrying amount of asset and is recognised in profit or loss.  The 
following depreciation rates are used for each class of depreciable asset: 

Computer Equipment  

Plant & Equipment 

33– 40% per annum 

20 – 33% per annum 

Leasehold Improvements 

20 – 100% per annum 

 Receivables 

Trade receivables are recognised initially at fair value and thereafter are measured at amortised cost, less provision 
for impairment. They are non-derivative financial assets with fixed or determinable amounts not quoted in an active 
market.  Trade  accounts  receivable  are  generally  settled  between  14  and  60  days  and  carried  at  amounts 
recoverable. 

Collectability of trade receivables is reviewed on an ongoing basis. Debts that are known to be uncollectible are 
written off. A provision for doubtful receivables is established when there is objective evidence that the Group will 
not be able to collect all amounts due according to the original terms of the receivables. The amount of the provision 
is  the  difference  between  the  asset’s  carrying  amount  and  the  present  value  of  estimated  future  cash  flows, 
discounted at the effective interest rate. The amount of the provision is recognised in profit or loss. Subsequent 
recoveries of amounts previously written off are credited against the allowance account.  

 Investments and other financial assets 

Financial  assets  are  recognised  when  the  Group  entity  becomes  a  party  to  the  contractual  provisions  of  the 
instrument. 

At initial recognition, the Group measures a financial asset at its fair value plus, in the case of a financial asset not 
at fair value through profit or loss, transaction costs that are directly attributable to the acquisition of the financial 
asset. Transaction costs of financial assets carried at fair value through profit or loss are expensed through profit 
or loss.   

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted 
in an active market. Loans and receivables are measured subsequent to recognition at amortised cost using the 
effective interest method, less provision for impairment. Discounting is omitted where the effect of discounting is 
immaterial.  

Available-for-sale financial assets are non-derivative financial assets that are either designated to this category or 
do not qualify for inclusion in any other category of financial assets. Available-for-sale financial assets are measured 
at  fair  value.  Gains  or  losses  arising  from  changes  in  available-for-sale  financial  assets  are  presented  in  other 
comprehensive income in the period in which they arise.  

 Trade and other creditors – financial liabilities 

Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group prior 
to the end of the financial year and which are unpaid. The amounts are unsecured and are usually paid within 45 
days of recognition. 

Financial liabilities are measured subsequently at amortised cost using the effective interest method. 

 Borrowings  

Borrowings are initially recognised at fair value (less transaction costs) and subsequently measured at amortised 
cost.    Any  difference  between  the  proceeds  and  the  redemption  amount  is  recognised  in  profit  or  loss  over  the 
period of the borrowing using the effective interest method. 

 Finance costs  

Finance costs are recognised as expenses in the period in which they are incurred except where they are incurred 
in the construction of a qualifying asset in which case the finance costs are capitalised as part of the asset. 

28

 
 
 
 Income tax 

The income tax expense or revenue for the period is the tax payable on the current period’s taxable income based 
on  the  national  income  tax  rate  for  each  jurisdiction  adjusted  by  changes  in  deferred  tax  assets  and  liabilities 
attributable to temporary differences between the tax bases of assets and liabilities and their carrying amounts in 
the financial statements, and to unused tax losses. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply when 
the  assets  are  recovered  or  liabilities  are  settled,  based  on  those  tax  rates  which  are  enacted  or  substantively 
enacted for each jurisdiction.  The relevant tax rates are applied to the cumulative amounts of deductible and taxable 
temporary differences to measure the deferred tax asset or liability.  An exception is made for certain temporary 
differences arising from the initial recognition of an asset or a liability.  No deferred tax asset or liability is recognised 
in relation to these temporary differences if they arose in a transaction, other than a business combination, that at 
the time of the transaction did not affect either accounting profit or taxable profit or loss. 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable 
that future taxable amounts will be available to utilise those temporary differences and losses. Deferred tax liabilities 
are always provided for in full. 

Deferred tax liabilities and assets are not recognised for temporary differences between the carrying amount and 
tax bases of investments in controlled entities where the parent entity is able to control the timing of the reversal of 
the temporary differences and it is probable that the differences will not reverse in the foreseeable future. 

Current and deferred tax balances attributable to amounts recognised directly in equity are also recognised 
directly in equity. 

Tax consolidation legislation 

Adslot Ltd and its wholly-owned Australian controlled entities have implemented the tax consolidation legislation. 
The head entity, Adslot Ltd, and the controlled entities in the tax consolidated group account for their own current 
and  deferred  tax  amounts.  These  tax  amounts  are  measured  as  if  each  entity  in  the  tax  consolidated  group 
continues to be a stand-alone taxpayer in its own right. 

To the extent that it is not probable that taxable profit will be available in the foreseeable future against which the 
unused tax losses or unused tax credits can be utilised, the deferred tax assets of its own and its controlled entities 
are not recognised by Adslot Ltd. 

 Employee benefits 

Wages and salaries, annual leave and sick leave 

Short-term employee benefits are current liabilities included in employee benefits, measured at the undiscounted 
amount that the Group expects to pay as a result of the unused entitlement.  Annual leave is included in ‘provisions’.  
The Group does not discount the leave liability calculations as the Group expects all annual leave for all employees 
to be used wholly within 12 months of the end of reporting period.  

Long service leave 

The liability for long service leave expected to be settled within 12 months of the reporting date is recognised in 
provisions for employee entitlements and is measured at the amount expected to be paid when the liabilities are 
settled. The liability for long service leave expected to be settled more than 12 months from the reporting date, is 
recognised in the non-current provision for employee benefits and is measured as the present value of the estimated 
future cash outflows to be made by the Group in respect of services provided by employees up to reporting date. 

Share-based compensation benefits 

Equity-settled share-based payments with employees and others providing similar services are measured at the 
fair value of the equity  instrument at the grant date. The fair value at grant date is determined using a binomial 
option pricing model that takes into account the exercise price, the term of the option, the impact of dilution, the 
share price at grant date, the expected price volatility of the underlying share, the expected dividend yield and the 
risk-free interest rate for the term of the option. 

The  fair  value  determined  at  the  grant  date  of  the  equity-settled  share-based  payments  is  recognised  as  an 
expense, with a corresponding increase in equity (share-based payments reserve) on a straight line basis over the 
vesting period.  

Upon  the  exercise  of  options,  the  balance  of  the  share-based  payments  reserve  relating  to  those  options  is 
transferred to share capital while the proceeds received, net of any directly attributable transaction costs, and are 
credited to share capital. 

29

 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.   Summary of Significant Accounting Policies (Continued) 

 Intangible Assets 

Goodwill 

Goodwill arising in a business combination is recognised as an asset at the date that control is acquired (acquisition 
date). Goodwill is measured as the excess of the fair value of consideration paid over the fair value of the identifiable 
net  assets  of  the  entity  or  operations  acquired.  Goodwill  acquired  in  business  combinations  is  not  amortised.  
Instead, goodwill is tested for impairment at least on an annual basis. An impairment loss for goodwill is recognised 
immediately in profit or loss and is not reversed in a subsequent period. 

Research and development expenditure 

Research costs are expensed as incurred. An intangible asset arising from development expenditure on an internal 
project is recognised only  when the Group can demonstrate the technical feasibility of completing the intangible 
asset so that it will be available for use or sale, its intention to complete and its ability to use or sell the asset, how 
the asset will generate future economic benefits, the availability of resources to complete the development and the 
ability to measure reliably the expenditure attributable to the intangible asset during its development.  Following the 
initial recognition of the development expenditure, the cost model is applied requiring the assets to be carried at 
cost  less  any  accumulated  amortisation  and  accumulated  impairment  losses.  Any  expenditure  so  capitalised  is 
amortised over the period of expected benefits from the related project. 

The carrying value of an intangible asset arising from development costs is tested for impairment annually when 
the asset is not yet available for use or more frequently when an indicator of impairment arises during the reporting 
period. 

Intellectual property 

The  intellectual  property  relates  to  the  platform  technology,  branding  and  domains  acquired  as  a  result  of  the 
acquisition of Adslot, QDC IP Technology and Facilitate Digital businesses. Where the useful life is assessed as 
indefinite, assets are not amortised and the carrying value is tested for impairment annually or more frequently if 
events  or  changes  in  circumstances  indicate  impairment.  It  is  carried  at  cost  less  impairment  losses.  For  those 
assets assessed as having a finite life, they are amortised on a straight-line basis over the estimated useful life of 
the asset. The expected accounting useful life of intellectual property relating to the Adslot, QDC IP Technology 
and Facilitate Digital business is 4 to 5 years.  

Domain name 

Acquired  domain  names  are  accounted  for  at  cost,  useful  life  is  assessed  as  indefinite  and  the  assets  are  not 
amortised.  The  carrying  value  is  tested  for  impairment  annually  or  more  frequently  if  events  or  changes  in 
circumstances indicate impairment. They are carried at cost less impairment losses. 

Software 

Software  represents  internally  developed  software  platforms  capitalised  according  to  accounting  standards. 
Software is assessed as having a finite life and is amortised on a straight-line basis over the estimated useful life 
of the asset. The expected accounting useful life of software is 5 years. 

The  carrying  value  of  the  software  is  tested  for  impairment  when  an  indicator  of  impairment  arises  during  the 
reporting period. 

 Leased assets 

Leases of assets under which the Group assumes substantially all the risks and benefits of ownership are classified 
as finance leases. This is distinct from operating leases under which the lessor effectively retains substantially all 
such risks and benefits. Property, plant and equipment acquired by finance leases are capitalised at the present 
value of the minimum lease payments as a finance lease asset and as a corresponding lease liability from date of 
inception of the lease. Lease assets are amortised over the period the entity is expected to benefit from the use of 
the assets or the term of the lease, whichever is shorter. Finance lease liabilities are reduced by the component of 
principal  repaid.  Lease  payments  are  allocated  between  the  principal  component  of  the  liability  and  interest 
expense. 

Operating lease payments are charged to statement of profit or loss and other comprehensive income on a straight-
line basis over the period of the lease term. Associated costs such as maintenance and insurance are expensed 
as incurred. 

30

 
 
 
 
 Goods and services tax 

Revenue, expenses and assets are recognised net of the amount of goods and services tax (GST), except: 

i.  Where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part of 

the cost of acquisition of an asset or as part of an item of expense; or 

ii. 

For receivables and payables which are recognised inclusive of GST. 

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables or 
payables.   

 Revenue recognition 

Revenue is measured at the fair value of the consideration received or receivable. Amounts disclosed as revenue 
are net of returns, allowances, duties and taxes paid. 

Revenue is recognised for the major business activities as follows: 

Revenue from Trading Technology - Licence Fees 

Licence Fee revenue is recognised monthly on invoicing as all relevant activities to ensure access and functionality 
of the platform have been performed by the Company. Revenue is recognised over the duration of the agreement. 

Revenue from Trading Technology – Trading Fees 

Adslot Publisher revenue is accounted for in accordance with AASB 118 Revenue such that only the portion of the 
media campaign that is retained by Adslot for their services is recorded as revenue.  Where underlying campaigns 
selected by advertisers are served over a period a time, the portion that extends beyond the reporting period is not 
taken up as revenue.  Where the funds for these campaigns are prepaid by advertisers those amounts are treated 
as unearned revenue in the Consolidated Statement of Financial Position.   

Funds collected from advertisers and due to publisher clients are disclosed in the accounts as “Cash held on behalf 
of  Publishers”.  “Publisher  Creditors”  represents  “Cash  held  on  behalf  of  Publishers”  and  amounts  due  from 
advertisers that needs to be repaid to the publishers. 

Rendering of services 

Service revenue is recognised on an accruals basis as and when the service has been passed onto the customer. 

Website  development  revenue  is  recorded  based  on  project  delivery.  All  projects  are  assigned  percentages  of 
project  completion  (based  on  actual  work  in  progress)  and  all  website  development  revenue  applicable  to 
percentage of incomplete work is recorded as unearned revenue. 

Website hosting, SSL certificate and domain name registration revenue is recorded over a one year duration. While 
30% of search engine optimisation renewal revenue is recorded as earned in first month of renewal contract, the 
remaining  70%  revenue  is  recognised  over  a  one  year  duration.  Prepaid  revenue  calculated  in  this  regard  is 
excluded  from  revenue  and  is  being  treated  as  unearned  revenue  in  the  Consolidated  Statement  of  Financial 
Position. 

Interest revenue 

Interest revenue is recognised when it is probable that the economic benefits will flow to the Group and the amount 
can be measured reliably, taking into account the effective yield on the financial asset. 

Government grants 

In accordance with AASB 120, government grants are recognised at fair value where there is reasonable assurance 
that the grant will be received and all grant conditions will be met. Where appropriate grants relating to expense 
items  are  recognised  as  either  other  income  or  deducted  in  reporting  the  related  expense,  over  the  periods 
necessary to match the grant to the costs they are compensating. Grants relating to assets are credited to deferred 
income and are amortised on a straight line basis over the expected lives of the assets.  

Sale of non-current assets 

The net gain from the sale of non-current asset sales is recognised as income at the date control of the asset passes 
to the buyer, usually when the signed contract of sale becomes unconditional. 

31

 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.   Summary of Significant Accounting Policies (Continued) 

 Leasehold improvements 

The  cost  of  improvements  to  leasehold  properties  is  amortised  over  the  unexpired  period  of  the  lease  or  the 
estimated useful life of the improvement to the Group, whichever is the shorter. 

 Earnings per share 

Basic earnings per share 

Basic earnings per share for continuing operations and total operations attributable to members of the Company 
are determined by dividing net profit after income tax from continuing operations and the net profit attributable to 
members of the Company respectively, excluding any costs of servicing equity other than ordinary shares, by the 
weighted average number of ordinary shares outstanding during the financial period.  The number of shares used 
in the calculation at any time during the period is based on the physical number of shares issued. 

Diluted earnings per share 

Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into 
account the after income tax effect of interest and other financing costs associated with dilutive potential ordinary 
shares and the weighted average number of shares assumed to have been issued for no consideration in relation 
to dilutive potential ordinary shares. 

 Dividends 

Provision is made for the amount of any dividend determined or recommended by the directors on or before the 
end of the financial year but not distributed at reporting date. 

 Impairment of assets 

Goodwill  and  intangible  assets  that  have  an  indefinite  useful  life  are  not  subject  to  amortisation  and  are  tested 
annually  for  impairment  or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  they  might  be 
impaired. Other assets are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value 
less costs to sell and value in use. For the purposes of assessing impairment, assets are grouped at the lowest 
levels for which there are separately identifiable cash inflows which are largely independent of the cash inflows 
from other assets or groups of assets (cash-generating units). Non-financial assets other than goodwill that suffered 
impairment are reviewed for possible reversal of the impairment at each reporting date.  

 Segment reporting 

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating 
decision maker. The chief operating decision maker has been identified as the Chief Executive Officer. 

Each  of  the  operating  segments  is  managed  separately  as  each  of  these  service  lines  requires  different 
technologies, service different clients and sells different products. All inter-segment transactions are carried out at 
arm’s length prices.  

The Group reports its segments based on geographical locations: 

  APAC – Australia, New Zealand and Asia; 
  EMEA – Europe, the Middle East and Africa; and 
 

The Americas – North, Central and South America. 

32

 
 
 
 
 Critical accounting judgements and key sources of estimation uncertainty 

Critical judgements in applying the entity’s accounting policies 

The following are the critical judgements (apart from those involving estimations, which are dealt with below), that 
management  has  made  in  the  process  of  applying  the  Group’s  accounting  policies  and  that  have  the  most 
significant effect on the amounts recognised in the financial statements: 

Revenue recognition 

In  web  development  and  web  hosting  business  operations,  management  assesses  stage  of  completion  of  each 
project and recognises revenue in the period in which development work is undertaken. In making its judgement, 
management  considered  the  standard  duration  of  such  contracts,  stage  of  progress  in  contracts  and 
commencement  date  of  such  contracts.  Accordingly,  management  has  deferred  recognising  some  web 
development and web hosting revenue of an estimated value of services to be rendered in the future. 

Key sources of estimation uncertainty 

The following are the key assumptions concerning the future and other key estimation uncertainty at the reporting 
date, that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year. 

Impairment of goodwill and intangible assets 

Determining whether goodwill and intangible assets are impaired requires an estimation of the fair value less costs 
to sell of the cash-generating units to which goodwill and intangible assets have been allocated. Under the market-
based approach for fair value less costs to sell calculations, the entity is required to estimate the amount obtainable 
from the sale of an asset or CGU in an arm’s length transaction between knowledgeable, willing parties, less the 
costs of disposal.  

The  Company’s  shares  are  traded  on  the  Australian  Stock  Exchange,  and  in  the  absence  of  a  binding  sale 
agreement, the year-end share price is used to calculate the asset’s market value.   

In the event the share price falls an impairment of the related intangible assets may result. 

The carrying amount of goodwill and intangible assets at the reporting date was $ 23,202,768 (2017: $24,747,821) 
and there were no impairment losses (2017: nil) recognised during the current financial year. Refer to Note 10 for 
further details. 

Capitalisation of internally developed software 

Distinguishing the research and development phases of software projects and determining whether the recognition 
requirements  for  the  capitalisation  of  development  costs  are  met,  requires  judgement.  After  capitalisation, 
management  monitors  whether  the  recognition  requirements  continue  to  be  met  and  whether  there  are  any 
indicators that capitalised costs may be impaired. 

The capitalisation of internally developed software amount for the year was $3,666,409 (2017: $2,605,280). Refer 
to Note 10 for further details.   

Share based payments 

The calculation of the fair value of options issued requires significant estimates to be made in regards to several 
variables such as volatility and the probability of options reaching their vesting period. The estimations made are 
subject to variability that may alter the overall fair value determined. The share based payment expense for the 
year was $ 777,804 (2017: $ 330,467). 

Unrecognised deferred tax assets 

As disclosed in Note 5, the Group recognises deferred tax assets relating to temporary differences, capital losses 
or operating losses when it is probable that they will be able to be utilised in future reporting periods. Due to the 
continuing operating losses, the Directors have determined it is not appropriate to recognise deferred tax assets 
until a point in time where it is probable that future taxable income is going to be available to utilise the assets. The 
tax benefit of deferred tax assets not recognised is $10,541,711 (2017: $ 9,562,457). Refer to Note 5 for further 
details. 

Research and development tax concessions 

A receivable of $ 3,279,573 (2017: $ 2,706,250) has been recognised in relation to a research and development 
tax concession for the 2018 financial year. Refer to Note 8 for further details. The actual claim is yet to be submitted 
with  the  Australian  Tax  Office  and  therefore  there  remains  some  uncertainty  in  regards  to  the  quantum  of  the 
concession to be received. The financial statements reflect the Directors’ estimate of the receivable after taking 
into account the likelihood of each component of the claim being received. 

33

 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

1.   Summary of Significant Accounting Policies (Continued) 

 New standards and interpretations issued but not effective 

The following new or amendments to existing standards have been published and are mandatory for accounting 
periods beginning on or after 1 July 2018 or later periods, but have not yet been adopted by the Company. 

AASB 9 Financial Instruments 

AASB 9 addresses the classification, measurement and derecognition of financial assets and financial liabilities, 
introduces new rules for hedge accounting and a new impairment model for financial assets. 

The new standard has no impact on the Group’s current classification, measurement and derecognition of financial 
assets and liabilities. 

The Group does not have any debt instruments, available-for sale financial assets or any hedging agreements. For 
trade  and  other  receivable  the  Group  applies  the  simplified  approach  permitted  by  AASB  9,  whereby  the  loss 
allowance is measured at an amount equal to lifetime expected credit losses. Lifetime expected credit loss is the 
amount the Group expects to lose due to default events that are possible over the life of the financial instrument.  

AASB 15 Revenue from Contracts with Customers 

AASB 15 will replace AASB 118 which covers revenue arising from the sale of goods and the rendering of services 
and AASB 111 which covers construction contracts. The new standard is based on the principle that revenue is 
recognised when control of a good or service transfers to a customer. The standard permits either a full retrospective 
or a modified retrospective approach for the adoption. 

Management has assessed the effects of applying the new standard on the Group’s financial statements and has 
identified Services revenue from following products will be affected: 

Search Engine Optimization (SEO) revenues.  

The  Group  has  historically  recognised  30%  of  annual  SEO  contracts  upfront  to  reflect  the  initial  work  involved. 
However, there is no specific performance obligation nor is there an identifiable transaction price for this initial work. 
As such as per AASB 15 this upfront work needs to be recognised over time as clients simultaneously receive the 
service and Webfirm satisfies its obligation to perform.  When initially adopted on 1 July 2018, the Group needs to 
increase deferred revenue by $117,195 and adjust the retained earnings by the same amount. 

Domain Name Registration (DNR) and SSL Certification revenues  

DNR services is provided by the Group where the client’s domain name is registered for 2 years with a 3rd party 
registry.  SSL  Certification  services  involves  obtaining  annual  SSL  Certificates  on  behalf  of  the  client  from  a  3rd 
party and installing in the client’s website. Historically these revenues have been recognised over time.   

For both DNR and SSL certification, on initial set up the service has been transferred in full to the customer; and 
the  customer  is  able  to  realize  benefit  from  service  received  without  further  involvement  from  the  Group. 
Furthermore, the Group separately prices and sells these products. There are no further performance obligations 
for the Group. Therefore, as per AASB 15, the Group needs to recognize revenue at a point of time not over a 
period of time.  On 1 July 2018 initial adoption the Group will reduce deferred  revenue by; $ 25,620 for Domain 
Names Registration and $ 6,450 for SSL certification and adjust the retained earnings. 

AASB 16 Leases  

AASB 16 was issued in February 2016. It will result in almost all leases being recognised on the balance sheet, as 
the distinction between operating and finance leases is removed. Under the new standard, an asset (the right to 
use the leased item) and a financial liability to pay rentals are recognised. The only exceptions are short term and 
low-value leases. 

The  standard  will  affect  primarily  the  accounting  for  the  Group’s  operating  leases.  As  at  the  reporting  date,  the 
Group has non-cancellable operating lease commitments of $3,604,816, see note 19. The Group estimates that 
approximately 5% of these relate to payments for short-term and low value leases which will be recognised on a 
straight-line basis as an expense in profit or loss.  

However, the Group has not yet assessed what other adjustments, if any, are necessary for example because of 
the change in the definition of the lease term and the different treatment of variable lease payments and of extension 
and  termination  options.  It  is  therefore  not  yet  possible  to  estimate  the  amount  of  right-of-use  assets  and  lease 
liabilities that will have to be recognised on adoption of the new standard and how this may affect the Group’s profit 
or loss and classification of cash flows going forward. 

AASB 9, AASB 15 and AASB 16 are available for early adoption but have not been applied in this financial report. 

34

 
 
Segment Information 

2018 

Operating segments 

APAC 
$ 

EMEA 
$ 

The 
Americas 
$ 

Total 
$ 

Revenue for services rendered (i) 
Segment result from continuing operations 
Depreciation included in segment result (Note 9) 
Amortisation included in segment result (Note 10) 
Additions to non-current assets (PP&E) (Note 9) 

 6,464,519  
 (5,591,454) 
 223,593  
 5,211,462  
 18,208  

 275,999  
 (555,384) 
 772  
 -  
 -  

 171,929  
 (1,710,534) 
 7,132  
 -  
 2,316  

 6,912,447  
 (7,857,372) 
 231,498  
 5,211,462  
 20,524  

Statement of financial position 

Segment assets 
Segment liabilities 

2017 

Operating segments 

 35,834,855  
 15,726,667  

 123,351  
 97,445  

 178,056  
 130,848  

 36,136,262  
 15,954,960  

APAC 
$

EMEA 
$

The 
Americas 
$ 

Total 
$

Revenue for services rendered (i) 
Segment result from continuing operations 
Depreciation included in segment result (Note 9) 
Amortisation included in segment result (Note 10) 
Additions to non-current assets (PP&E) (Note 9) 

 6,702,466  
 (5,184,422) 
62,665 
4,617,026 
232,293 

 217,631  
 (1,487,849) 
997 
- 
1,372 

 330,449  
 (1,600,122) 
4,394 
- 
12,810 

 7,250,546  
 (8,272,393) 
68,056 
4,617,026 
246,475 

Statement of financial position 

Segment assets 
Segment liabilities 

36,201,990 
(15,257,765) 

232,452 
(103,487) 

525,257 
(146,682) 

36,959,699 
(15,507,934) 

Segment revenue reconciles to total revenue from continuing operations as follows: 

Revenue 

Total segment revenue 
Head office revenue 
Interest revenue 

2018 
$ 

6,912,447 
- 
160,017 

2017
$ 

7,250,546 
- 
324,136 

Total revenue from continuing operations 

7,072,464 

7,574,682 

(i)  Refer to Note 3 for a description of Revenue.

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

2.   Segment Information (Continued) 

A reconciliation from segment result to operating profit before income tax is provided as follows: 

Segment Result 

Total segment result 

Interest revenue 
Other revenue 
Share option expenses 
Gain / (Loss) on foreign exchange 
Income tax benefit/(expense) 
Profit/ (Loss) on sale/write off of asset 
Other head office income/(expenses) not allocated in segment result 

2018 
$ 

2017
$

(7,857,372) 

(8,272,393) 

160,017 
940,825 
(777,804) 
44,611 
(12,755) 
182 
(4,151,024) 

324,136 
1,432,334 
(330,467) 
(13,090) 
(11,842) 
2,549 
(1,761,414) 

Loss before income tax from continuing operations 

(11,653,319) 

(8,630,187) 

Reportable segment assets are reconciled to total assets as follows: 

Segment assets 

Total segment assets 
Head office assets 
Intersegment eliminations 

2018 
$ 
36,136,262 
 48,289,359  
 (50,106,394) 

2017
$
36,959,699 
57,425,836 
(50,351,832) 

Total assets as per the statement of financial position 

  34,319,227 

44,033,703 

Reportable segment liabilities are reconciled to total liabilities as follows: 

Segment liabilities 

Total segment liabilities 
Head office liabilities 
Intersegment eliminations 

2018 
$ 
(15,954,960) 
            (845,451) 
         11,829,183  

2017
$
(15,507,934) 
(669,670) 
12,373,831 

Total liabilities as per the statement of financial position 

       (4,971,228) 

(3,803,773) 

The Company’s Total Revenue and Other Income (Note 3) and its non-current assets (other than financial instruments) 
are divided into the following geographical areas: 

Australia (Domicile) 
New Zealand 
USA 
Other countries 

Total 

2018
$ 

2017 
$ 

Revenue 

Non-Current Assets 

Revenue 

Non-Current Assets 

6,657,110 
161,008 
 171,929  
1,023,242 

 8,013,289  

24,052,355 
571 
9,284 
9,761 

24,071,971 

7,184,931 
496,203 
330,449 
995,433 

9,007,016 

25,007,283 
1,411 
12,975 
6,266 

25,027,935 

Revenues from external customers in the Group’s domicile, Australia, as well as its major markets, New Zealand and the 
USA, have been identified on the basis of the customer’s geographical location.  Non-current assets are allocated based 
on their physical location. 

36

 
 
 
 
 
 
 
 
 
 
 
 
Notes to and forming part of the segment information 

Business segments 

The Group reports its segments based on geographical locations: 

 APAC – Australia, New Zealand and Asia; 
 EMEA – Europe, the Middle East and Africa; and 
 The Americas – North, Central and South America. 

Accounting policies 

The accounting policies of the reportable segments are the same as the Group’s accounting policies described in Note 1.  

Segment revenues, expenses, assets and liabilities are those that are directly attributable to a segment and the relevant 
portion that can be allocated to the segment on a reasonable basis. Segment profit represents the profit earned by each 
segment without investment revenue, finance costs and income tax expense. This is the measure reported to the chief 
operating decision maker for the purposes of resource allocation and assessment of segment performance. 

Segment assets include  all  assets used  by  a segment and consist primarily of operating cash, receivables, capitalised 
R&D and other intangible assets, net of related provisions but do not include non-current inter-entity assets and liabilities 
which are considered quasi-equity in substance. 

Segment liabilities consist primarily of trade and other creditors, employee benefits and sundry provisions and accruals. 
Segment assets and liabilities do not include income taxes. 

Inter-segment transfers 

Segment revenue reported above represents revenue generated from external customers. There were no Inter segment 
revenue transfers or expenses to be eliminated on consolidation (2017: nil) 

Major customers 

The Group provides services to and derives revenue from a number of customers across all the divisions. The Group had 
certain customers whose revenue individually represented 10% or more of the Company’s total revenue 

For the year to 30 June 2018, one customer accounted for 10% or more of revenue (2017: one).  

37

 
 
 
 
Notes to the Financial Statements (Continued) 

Revenue and Other Income 

  Revenue 

  Revenue from Trading Technology 

  Revenue from Services  

Total revenue for services rendered  

Interest revenue 

Total revenue from continuing operations 

Other income 

Grant income 

Revenue from Adserving  

Total Other Income 

Total revenue and other income 

2018 
$ 

2017 
$ 

5,146,669 

1,765,778 

6,912,447 

160,017 

7,072,464 

853,859 

86,967 

940,825 

8,013,289 

5,379,387 

1,871,159 

7,250,546 

324,136 

7,574,682 

823,640 

608,694 

1,432,334 

9,007,016 

Revenue derived from the three product lines are described as follows: 

Trading Technology 

Comprises  Adslot,  a  leading  global  media  trading  technology,  and  Symphony,  market-leading  workflow  automation 
technology, purpose built for digital media agencies. 

Services 

Comprising marketing services that are provided by the Company’s Webfirm division to SME clients and project-based 
customisation of Trading Technology. 

Adserving 

Technology  that  enables  advertisers  to  deliver  and  measure  the  performance  of  online  display  advertising  (including 
impressions,  clicks  and  online  sales).  For  strategic  reasons  the  Company  decided  to  discontinue  providing  Adserving 
services in the first quarter of the financial year. 

38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expenses 

Loss before income tax includes the following specific 
expenses: 

  Depreciation and amortisation 

  Amortisation – Software development costs 

  Amortisation – Leasehold improvements 

  Depreciation – Computer & Equipment 

  Depreciation – Plant & equipment 

Total depreciation and amortisation 

  Other charges against assets 

Impairment of trade receivables 

Employee benefits expense 

Total capitalised development wages 

Employee benefits included in Share based payment expense 

Total employee benefits 

Defined contribution superannuation expense included in Employee 
benefit expense 

Capitalised development wages (net of related grants) 

Capitalised development wages included in the R&D grant 

Total capitalised development wages 

  Rental expense – operating leases 

Foreign currency (gain) / loss included in Other expenses 

2018 
$ 

2017 
$ 

5,211,462 

4,617,026 

125,802 

102,215 

3,480 

5,848 

55,178 

7,030 

5,442,959 

4,685,082 

4,537 

17,747 

8,943,887 

6,068,635 

741,317 

8,139,988 

4,527,222 

318,146 

15,753,839 

12,985,356 

1,026,983 

780,067 

3,666,409 

2,402,226 

6,068,635 

958,707 

             (44,611) 

2,605,280 

1,921,942 

4,527,222 

1,074,702 

13,090 

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

Income Tax Expense 

a)  Numerical reconciliation of income tax expense to prima facie tax benefit 

Loss before income tax 

2018 
$ 

2017 
$ 

(11,623,422) 

(8,600,201) 

Prima facie tax benefit on loss before income tax at 27.5% (2017: 27.5%) 

(3,196,441) 

(2,365,055) 

Tax effect of: 

Other non-allowable items 

Share based expensed during year 

Research and development tax concession 

Income tax benefit attributable to entity 

Deferred tax income relating to utilisation of unused tax losses 

Deferred tax assets relating to tax losses not recognised  

Other – adjustments and net foreign exchange differences 

 Income tax benefit/(expense) attributable to entity  

b)  Movement in deferred tax balances 

Balance at 
1 July 
2017 
$ 

Recognised 
in Profit & 
Loss 
$ 

Acquired in 
Business 
combination 
$ 

Trade and other receivables 

(125,957) 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

199 

165,435 

(39,677) 

 10,496  

(17)  

(13,786)  

 3,307  

Net tax (assets) / liabilities

- 

- 

- 

- 

- 

- 

- 

Balance at 
1 July 
2016 
$ 

Recognised 
in Profit & 
Loss 
$ 

Acquired in 
Business 
combination 
$ 

Trade and other receivables 

(125,957) 

Property, plant and equipment 

Intangible assets 

Unused tax losses 

199 

165,435 

(39,677) 

 10,496  

(17)  

(13,786)  

 3,307  

Net tax (assets) / liabilities

- 

- 

- 

- 

- 

- 

- 

14,661 

213,896 

2,073,293 

(894,591) 

- 

979,254 

(114,560) 

(29,897) 

11,789 

90,878 

1,710,848 

(551,540) 

- 

667,198 

(145,644) 

(29,986) 

Balance at 30 June 2018 

Net 
$ 

Deferred 
tax assets 
$ 

Deferred tax 
liabilities 
$ 

(115,461)  

 182  

 151,649  

- 

- 

- 

(36,370)  

(36,370) 

(115,461) 

182 

151,649 

- 

- 

(36,370) 

36,370 

Balance at 30 June 2017 

Net 
$ 

Deferred 
tax assets 
$ 

Deferred tax 
liabilities 
$ 

(115,461)  

 182  

 151,649  

- 

- 

- 

(36,370)  

(36,370) 

(115,461) 

182 

151,649 

- 

- 

(36,370) 

36,370 

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
c)  Deferred tax assets not brought to account 

Deferred tax assets not brought to account, the benefits of which will only be realised if the conditions for 
deductibility set out on Note 1(k) occur. 

Temporary differences 

Tax Losses: 

Operating losses 

Capital losses 

Potential tax benefit (27.5% 2017: 27.5%) 

2018 

$ 

2017 

$ 

(5,344,713) 

(4,512,568) 

43,439,948 

39,046,882 

238,258 

238,258 

38,333,493 

10,541,711 

34,772,572 

9,562,457 

The Company and its wholly-owned Australian resident entities have formed a tax-consolidated group and are therefore 
taxed as a single entity. The head entity within the tax-consolidated group is Adslot Ltd. 

Deferred tax liabilities from temporary differences of $1,469,769 (2017: $1,240,956) have not been recognised as they 
have been offset with deferred tax assets of the same value.  

Dividends 

The Company did not declare any dividends in the current year or prior year.  There are no franking credits available to 
shareholders of the Company. 

Cash and Cash Equivalents 

  Cash at bank and on hand 

  Cash held on behalf of Publishers 

2018 

$ 

3,755,744 

1,019,587 

4,775,331 

2017 

$ 

13,681,124 

639,023 

14,320,147 

Included in the Cash at Bank is $615,289 (2017: $833,097) of funds held on term deposit as guarantee for our corporate 
credit card facilities and for the benefit of landlords under office lease agreements. 

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

8. 

Trade and Other Receivables 

Current: 

Trade debtors 

Less: Allowance for impairment 

Research and Development grant receivable 

Other receivables (i) 

Prepayments 

2018 
$ 

2,042,744 

(2,370) 

2,040,374 

3,279,573 

(93,219) 

245,197 

5,471,925 

(i) 

Includes $116,821erroneously received in June from a trade debtor. This amount was refunded in July. 

The average age of the Company’s trade debtors is 49 days (2017: 49 days). 

(a) Ageing of past due but not impaired 

0 – 30 days 

      31 – 60 days 

61 – 90 days 

  Over 91 days 

(b)  Movement in the provision for impairment 

Balance at beginning of the year 

Impairment recognised during the year 

Amounts written off as uncollectible 

  Amounts recovered during the year 

Net foreign exchange differences 

Balance at the end of the year 

2018 
$ 

255,626 

228,540 

53,267 

66,031 

603,464 

2018 
$ 

2,814 

2,370 

- 

(2,814) 

- 

2,370 

2017 
$ 

1,526,780 

(2,814) 

1,523,966 

2,706,250 

176,002 

279,403 

4,685,621 

2017
$ 

141,220 

70,035 

24,600 

517 

236,372 

2017 
$ 

161,683 

54,852 

(206,031) 

(7,690) 

- 

2,814 

In determining the recoverability of a trade receivable, the Company considers any recent history of payments and the 
status of the projects to which the debt relates. No payment terms have been renegotiated. The concentration of credit 
risk is limited due to the customer base being large and unrelated. Accordingly, the Directors believe that there is no 
further provision required in excess of the allowance for impairment. 

Fair value of receivables 

Fair value of receivables at year end is measured to be the same as receivables net of the allowance for impairment.

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9. 

Property, Plant and Equipment 

Leasehold improvements – at cost 

Less: Accumulated amortisation 

  Plant and equipment – at cost 

Less: Accumulated depreciation 

  Computer equipment – at cost 

Less: Accumulated depreciation 

2018 
$ 

815,965 

(126,466) 

689,499 

90,307 

(79,054) 

11,253 

531,109 

(399,028) 

132,081 

2017
$ 

133,010 

(110,020) 

22,990 

156,190 

(131,481) 

24,709 

497,285 

(301,240) 

196,045 

Total carrying amount of property, plant and equipment 

832,833 

243,744 

Reconciliations of the carrying amounts of each class of property, plant and equipment at the beginning and end of the 
current financial year are set out below: 

2018 

  Carrying amount at 1 July 2017 

  Additions  

  Disposals/ Write Offs 

  Depreciation / amortisation expense 

Net foreign exchange differences 

Leasehold 

Plant and 

Computer 

Improvements 

Equipment 

Equipment 

$ 

$ 

$ 

 22,990  

 792,311  

 -  

 (125,802) 

 24,709  

 196,045  

 (8,537) 

 (1,449) 

 (3,480) 

 33,456  

 1,197  

 (102,215) 

 (231,497) 

 -  

 10  

 3,598  

 3,608  

Total 

$ 

 243,744  

 817,230  

 (252) 

  Carrying amount at 30 June 2018 

 689,499  

 11,253  

 132,081  

 832,833  

2017 

  Carrying amount at 1 July 2016 

  Additions  

  Depreciation / amortisation expense 

Net foreign exchange differences 

Leasehold 

Plant and 

Computer 

Improvements 

Equipment 

Equipment 

$ 

108 

28,730 

(5,848) 

- 

$ 

3,901 

27,838 

(7,030) 

- 

$ 

61,509 

189,907 

(55,178) 

(193) 

  Carrying amount at 30 June 2017 

22,990 

24,709 

196,045 

Total 

$ 

65,518 

246,475 

(68,056) 

(193) 

243,744 

43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

10. 

Intangible Assets 

Internally 
Developed 
Software
$ 

Domain 
Name
$ 

Intellectual 
Property
$ 

Goodwill 
$ 

Total
$ 

  Year ended 30 June 2018 

  Opening net book amount 

 4,721,903  

 38,267  

4,825,712 

 15,161,939  

 24,747,821  

  Additions 

  Amortisation  

 3,666,409  

 (1,925,477) 

 -   

 -   

 -   

 (3,285,985) 

 -   

 -   

 3,666,409  

 (5,211,462) 

 Carrying amount at 30 June 
2018 

 6,462,835  

 38,267  

1,539,727 

 15,161,939  

 23,202,768  

  At 30 June 2018 

  Cost 

Accumulated amortisation and 
impairment 

Carrying amount at 30 June 
2018 

 11,607,437  

 38,267  

 29,045,251  

 15,161,939  

 55,852,894  

 (5,144,602) 

 -   

 (27,505,524) 

 -   

 (32,650,126) 

 6,462,835  

 38,267  

 1,539,727  

 15,161,939  

 23,202,768  

  Year ended 30 June 2017 

  Opening net book amount 

  Additions 

  Amortisation  

 Carrying amount at 30 June 
2017 

  At 30 June 2017 

  Cost 

Accumulated amortisation and 
impairment 

Carrying amount at 30 June 
2017 

Internally 
Developed 
Software 
$ 

3,375,131 

2,605,280 

(1,258,508) 

Domain 
Name 
$ 

Intellectual 
Property 
$ 

Goodwill 
$ 

Total 
$ 

38,267 

8,184,230 

15,161,939 

26,759,567 

- 

- 

- 

(3,358,518) 

- 

- 

2,605,280 

(4,617,026) 

4,721,903 

38,267 

4,825,712 

15,161,939 

24,747,821 

7,941,028 

38,267 

29,045,250 

15,161,939 

52,186,484 

(3,219,125) 

- 

(24,219,538) 

- 

(27,438,663) 

4,721,903 

38,267 

4,825,712 

15,161,939 

24,747,821 

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Internally Developed Software 

Internally developed software represents a number of software platforms developed within the Company.  The following 
table shows the portion of platform development costs that are capitalised and expensed for the current financial year, 
2018: 

Platform 

Capitalised Wages 

R&D grants offsetting 
capitalised wages 

Net Capitalised 
Wages 

  Adslot Publisher and Marketplace 

  Symphony 

$ 

1,432,707 

4,635,928 

6,068,635 

$ 

(623,227) 

(1,778,999) 

(2,402,226) 

$ 

809,480 

2,856,929 

3,666,409 

The following table shows the portion of platform development costs that are capitalised and expensed for the prior financial 
year, 2017: 

Platform 

Capitalised Wages 

R&D grants offsetting 
capitalised wages 

Net Capitalised 
Wages 

$ 

$ 

$ 

  Adslot Publisher and Marketplace 

                  1,169,600  

                    (508,776) 

                     660,824  

  Symphony 

                  3,357,629  

                 (1,413,173) 

                  1,944,456  

                  4,527,229  

                 (1,921,949) 

                  2,605,280  

The  Directors have  assessed  the  accounting  useful  life  of  these  internally  developed  software  systems,  for  accounting 
purposes, to be five years. This assessment has given regard to the expected financial benefits of the technology.  

Domain names 

Domain names opening carrying value of $38,267 (2017: $38,267) relates to the various domain names held by Webfirm 
and Adslot. The Directors have assessed that this intellectual property has an indefinite useful life on the basis that the 
Directors do not believe that there is a foreseeable limit on the period over which this asset is expected to generate cash 
inflows for the entity.  

Intellectual property 

Adslot Technologies Pty Ltd (“Adslot”) holds valuable copyright and patent licences (“Licences”) in respect of Combinatorial 
Auction  Platform  Technology  (“CAP”  or  “Core  IP”)  owned  by  Enterprise  Point  Pty  Ltd  and  its  controlled  entities 
(“Enterprise”).  $5,932,006  (2017:  $5,932,006)  of  the  opening  balance  relates  to  this  “CAP”  technology.  Accumulated 
amortisation of this asset as at 30 June 2018 was $5,932,006 (2017: $5,932,006).  This asset has been fully amortised. 

QDC IP Technology (“QDC”) is creative ad building and video advertising technology with licences to the Core IP valued 
at $6,466,517 (2017: $6,466,517) in the opening balance and attached to the Adslot CGU.  Accumulated amortisation of 
this asset as at 30 June 2018 was $6,466,517 (2017: $5,904,904). This asset has been fully amortised. 

The Symphony platform technology was acquired as part of the Facilitate Digital Holdings Limited acquisition.  The fair 
value  attributable  to  the  Symphony  technology  platform  intellectual  property  was  $16,191,496  (2017:  $16,191,496).  
Accumulated amortisation of this asset at 30 June 2018 was $14,651,770 (2017: $11,413,471). This asset has a remaining 
useful life for accounting purposes of six months. 

The  Facilitate  for  Agencies  (“FFA”)  platform  technology  was  acquired  as  part  of  the  Facilitate  Digital  Holdings  Limited 
acquisition.  The fair value attributable to the FFA technology platform intellectual property was $455,231 (2017: $455,231).  
Accumulated amortisation of this asset at 30 June 2018 was $455,231 (2017: $407,545). This asset was fully amortised 
during the year. 

With  the  exception  of  FFA,  the  Directors  have  assessed  the  accounting  useful  life  of  all  of  the  above  technologies  for 
accounting  purposes  to  be  five  years.    This  assessment  has  given  regard  to  the  expected  financial  benefits  of  the 
technologies to be potentially well beyond a five year period, together with the risk that competitors could replicate these 
technologies and in light of the Company’s ongoing commitment to research and development of the Core IP.  

45

 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

10. 

 Intangible Assets (Continued) 

Goodwill 

The Goodwill balance relating to the acquisition of Facilitate has an attributed fair value of $15,161,939 and has not been 
impaired. 

(a) Cash Generating Units (CGUs) 

For the purpose of impairment testing, goodwill has been allocated to the group of CGUs that are expected to benefit from 
the acquisition, being both the Adslot and Symphony CGUs. A summary of the carrying amount of goodwill and intangible 
assets with indefinite useful lives is detailed below: 

CGU 

2018 

2017 

Intangible 
assets with 
indefinite useful 
lives
$ 

Goodwill
$ 

Intangible 
assets with 
indefinite useful 
lives
$ 

Goodwill 
$ 

Adslot and Symphony CGUs 

15,161,939 

- 

15,161,939 

- 

(b) Impairment testing and key assumptions 

The Company tests whether goodwill and other intangible assets have suffered any impairment in accordance with the 
Company’s accounting policies. The recoverable amounts of assets and CGUs have been determined using a fair value 
less costs to sell approach. The directors have assessed the fair value having regard to a market-based approach and 
have determined the goodwill is not impaired.  

The directors’ determination of fair value using a market based approach is the market capitalisation of the Company, less 
the value attributed to business units that are not part of the group of CGUs attributed to goodwill, less other net assets. 

The most significant judgements and key assumptions pertaining to the calculation are: 

the Company’s share price (ASX: ADJ as at 30 June 2018); 

 
  a 4x valuation multiple on EBITDA to estimate the value of the business unit (Webfirm) that is not part of the group of 

CGUs attributed to goodwill; and 

  costs to sell including a transaction fee (3.5% of total value) plus estimate of legal, account and other consultant costs 

($200k). 

The Company’s directors appointed an independent expert to review the approach adopted by management in assessing 
the carrying value of the intangible assets of the Company as at 30 June 2018. The review supported the selection of 
methodology and the assessment of the value of the Company under the primary quoted security price approach.     

(c) Sensitivity analysis 

The Company’s share price forms the basis of the market-based approach. A material adverse change in the Company’s 
share price would likely result in the carrying amount exceeding the recoverable amount.  

On 3rd August 2018 Adslot Limited announced the successful closing of a $3.5 million share placement to institutional and 
sophisticated  investors.  While  the  placement  occurred  post  30  June  2018,  it  is  a  reference  point  as  a  binding  sale 
agreement in an arm’s length transaction. 

Sensitivity Analysis has been performed using the placement offer price of $0.025, a recalculation of the Costs to Sell and 
all other elements of the 30 June calculation remaining equal.  The result also shows a surplus fair value over carrying 
value of the intangible assets at a share price of $0.025, albeit with less headroom.  

There  are  no  other  material  sensitivities  involved  in  the  directors’  determination  of  fair  value  using  a  market  based 
approach.  

46

 
 
 
 
11.  Trade and Other Payables 

Trade creditors 

  Publisher creditors (i) 

  Other creditors 

(i)  Refer to Note 1(p) for further information on publisher creditors. 

  Other Liabilities 

  Current: Unearned revenue  

2018 
$ 
546,024 

1,514,495 

2017
$
417,008 

807,179 

865,224 

1,028,394 

2,925,743 

2,252,581 

2018 
$ 

2017 
$ 

445,491 

583,759 

Unearned revenue relates to website development and hosting invoices that are rendered based on full contract terms at 
the contracts’ inception, however performed over stages which straddle the reporting date, licence fees billed in advance 
and advertising campaigns that have been purchased but whose delivery will occur after the reporting date.  

  Lease Incentives Liabilities 

Current: Lease Incentives Liability 

Non-current: Lease Incentives Liability 

2018 
$ 

60,248 

555,463 

2017 
$ 

- 

- 

The lease agreements for some premises included a free fit-out provided by the lessor as a lease incentive. The assets 
obtained by the Group have been recognised as leasehold improvements at fair value and are depreciated over the lease 
term (see Note9). A corresponding liability is presented as part of the lease liabilities and is reversed on a straight-line 
basis over the lease term. 

  Provisions 

Current: Employee benefits 

Non-current: Employee benefits 

2018 
$ 

587,150 

360,763 

2017 
$ 

605,590 

325,473 

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

15.  Contributed Equity 

2018 
Number 

2017 
Number 

2018 
$ 

2017 
$ 

  Ordinary Shares – Fully Paid  

1,284,950,994 

1,280,918,427 

138,397,710 

137,949,047 

Ordinary shares participate in dividends and the proceeds on winding up of the parent entity in proportion to the numbers 
of shares. 

At the shareholders meeting each ordinary share is entitled to one vote when a poll is called, otherwise each shareholder 
has one vote on a show of hands. 

Movements in Paid-Up Capital 

Date 

Details 

01-Jul-16 

Balance (including Treasury shares) 

Number of 
shares 

Number 

1,116,771,133 

Issue 
price 

$ 

Capital 
raising 
costs 

$ 

Value 

$ 

(1,472,056) 

121,032,092 

01-Sep-16 

Issue of shares – Performance Rights vesting 

3,424,524 

 $0.102 

(3,781)  

344,479 

28-Sep-16 

Share Placement 

24-Oct-16 

Rights Issue 

30-Jun-17 

Less: Treasury shares 

30-Jun17 

Balance 

101,900,000 

 $0.110  

 (651,251)  

10,557,749 

62,233,112 

$0.110 

(492,681) 

6,352,961 

1,284,328,769 

(3,410,342) 

1,280,918,427 

(2,619,769) 

138,287,281 

-  

(338,234)  

(2,619,769) 

137,949,047 

01-Jul-17 

Balance (including Treasury shares) 

1,284,328,769 

(2,619,769) 

138,287,281 

11-Oct-17 

Issue of shares – Performance Rights vesting 

3,677,500 

$0.113 

(2,278) 

412,119 

30-Jun-18 

Less: Treasury shares 

30-Jun18 

Balance 

Treasury Shares 

 1,288,006,269  

(3,055,275) 

 1,284,950,994  

 (2,622,047) 

 138,699,400  

-  

(301,690)  

 (2,622,047) 

 138,397,710  

Treasury shares are shares in Adslot Ltd that are held by the Adslot Employee Share Trust, which administers the Adslot 
Employee Share Ownership Plan (ESOP). This Trust has been consolidated in accordance with Note 1(c).  Shares held 
by the Trust on behalf of eligible employees are shown as treasury shares in the financial statements. Shares issued under 
this scheme will, subject to the provision of the Trust deed, rank equally in all respects and will have the same rights and 
entitlements as ordinary shares under the Constitution of the Company.  

Treasury Shares movements during the financial year are summarised below: 

Issue Type 

Issue or 
Acquisition 
Date 

Employee ESOP 

16/06/14 

Employee ESOP 

1/05/15 

Employee ESOP 

27/08/15 

Employee ESOP 

01/09/16 

Issue 
Price 

$ 

0.105 

0.090 

0.080 

0.125 

Balance at 
beginning of the 
year 
(Number)

1,000,000 

2,142,775 

67,567 

200,000 

3,410,342 

Issued during 
the year 
(Number)

Transfers 
during the year 
(Number) 

Balance at end 
of the year 
(Number)

- 

- 

- 

- 

- 

- 

(200,000) 

(67,567) 

(87,500) 

1,000,000 

1,942,775 

- 

112,500 

(355,067) 

3,055,275 

48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Rights over shares movements during the financial year are summarised below: 

Issue Type 

Rights over shares 

Rights over shares 

Rights over shares 

Rights over shares 

Balance at 
beginning of the 
year  

Granted 
during the 
year  

Expired during 
the year 

Vested during 

the year 

Balance at 
end of the 
year 

(Number) 

(Number) 

(Number)

(Number) 

(Number) 

Required 
VWAP Price $ 

0.200 

0.300 

0.400 

0.500 

3,000,000

4,000,000

5,000,000

5,000,000

17,000,000

- 

- 

- 

- 

- 

-

-

-

-

-

- 

- 

- 

- 

- 

3,000,000 

4,000,000 

5,000,000 

5,000,000 

17,000,000 

Performance rights movements during the financial year are summarised below: 

Issue Type 

Issue or 
Acquisition 
Date 

Performance Rights 

26/08/15 

Performance Rights 

27/06/16 

Performance Rights 

01/09/16 

Issue 
Price 

$ 

Nil 

Nil 

Nil 

Balance at 
beginning of 
the year 
(Number)

Issued 
during the 
year 
(Number)

1,090,000 

400,000 

7,750,000 

9,240,000 

- 

- 

- 

- 

Transfers 
during the 
year 
(Number) 

(790,000) 

(400,000) 

Forfeited 
during the 
year 
(Number) 

(300,000) 

- 

Balance at end 
of the year 
(Number)

- 

- 

(2,687,500) 

(2,937,500) 

2,125,000 

(3,877,500) 

(3,237,500) 

2,125,000 

Options movements during the financial year are summarised below: 

Exercise 
Price 

Issue Type 

Expiry Date 

$ 

Ordinary options 

4/10/21 

Ordinary options 

25/11/21 

Ordinary options 

25/02/22 

Ordinary options 

15/05/22 

Ordinary options 

27/05/22 

 0.073  

 0.060  

 0.035  

 0.034  

 0.036  

Balance at 
beginning of 
the year 
(Number) 

Issued 
during the 
year 
(Number) 

Forfeited 
during the 
year 
(Number) 

Exercised 
during the 
year 
(Number) 

Balance at end 
of the year 
(Number) 

- 

- 

- 

- 

- 

- 

 3,000,000  

- 

 6,550,000  

(750,000) 

 25,750,000  

(2,250,000) 

 12,700,000  

 4,000,000  

- 

- 

52,000,000 

(3,000,000) 

- 

- 

- 

- 

- 

- 

 3,000,000  

 5,800,000  

 23,500,000  

 12,700,000  

 4,000,000  

49,000,000 

49

 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

16.  Reserves 

  Reserves 

  Share–based payments reserve 

Foreign currency translation reserve 

  Share–based payments reserve 

  Opening balance 

  Reclassification of Treasury Shares 

  Reclassification vested Performance Rights 

  Share based payment expense 

  Closing balance 

Foreign currency translation reserve 

  Opening balance 

  Movement on currency translation 

  Closing balance 

2018 
$ 

605,978 

106,676 

712,654 

2017
$ 

279,117 

110,812 

389,929 

 279,117  

 (36,544) 

 (414,399) 

 777,804  

 297,118  

 (208) 

 (348,260) 

 330,467  

605,978 

279,117 

       110,812  

          (4,136) 

106,676 

107,618 

3,194 

110,812 

The Share-based payments reserve is used to record the value of options accounted for in accordance with AASB2: Share 
Based Payments. 

The foreign currency translation reserve is used to record the value of aggregate movements in the translation of foreign 
currency in accordance with AASB 121: The Effects of Changes in Foreign Exchange Rates.  

50

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17.  Earnings Per Share 

(a) Basic earnings per share 

2018 
Cents 

2017
Cents 

Loss attributable to the ordinary equity holders of the Company 

(0.91) 

(0.70) 

(b) Diluted earnings per share 

Loss attributable to the ordinary equity holders of the Company 

(0.91) 

(0.70) 

(c) Reconciliation of earnings used on calculating earnings per share (i) 

Loss from continuing operations attributable to the members of the Company used on 
calculating basic and diluted earnings per share 

(11,653,319) 

(8,630,187) 

2018 
$ 

2017
$ 

(d) Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of basic EPS  

1,283,691,139 

1,235,331,383 

2018 
Number 

2017
Number 

(e) Weighted average number of shares used as the denominator 

Weighted average number of shares on issue used in the calculation of diluted EPS  

1,283,691,139 

1,235,331,383 

(i)  During 2018 and 2017 there were no discontinued operations or values attributable to minority interests.  

2018 
Number 

2017
Number 

Weighted average number of rights and options that could potentially dilute basic 
earnings per share in the future, but are not included in the calculation of diluted EPS 
because they are anti-dilutive for the period presented. 

2018 
Number 

2017
Number 

17,186,327 

1,080,115 

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

18.  Contingencies 

No contingent assets or liabilities are noted. 

  Commitments 

Operating lease commitments 

Total operating lease expenditure contracted for at reporting date but not 
capitalised in the financial statements payable: 

  Within 1 year 

  Between 1 and 5 years 

2018 
$ 

2017 
$ 

               917,155  

555,047 

              2,687,661  

1,273,533 

              3,604,816  

1,828,580 

The lease commitments detailed above relate to rental premises and lease rental of printer/copier. 

Capital commitments 

The Group has not entered any capital expenditure contracts at reporting date that are not recognised as liabilities on the 
Statement of Financial Position. 

  Remuneration of auditors 

During the year the following fees were paid/payable to the auditor of the Company: 

  Audit services 

  Audit and review of financial reports 

During the year the following fees were paid/payable to a related entity of the 
auditor of the Company: 

  Other services 

Taxation compliance, groupm compliance audit, ASIC special purpose accounts 
for Symphony International Solutions Limited, ESS advice and Research and 
Development grant advice  

2018 
$ 

2017
$

112,000 

109,000 

119,070 

64,300 

231,070 

173,300 

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
21.  Key Management Personnel Disclosures 

Directors 

The following persons were directors of the Company during the financial year: 

Mr Andrew Barlow (Executive Chairman) (i)   
Mr Adrian Giles (Non-Executive Director) 
Mr Quentin George (Non-Executive Director)  
Ms Sarah Morgan (Non-Executive Director)   
Mr Andrew Dyer (Non-Executive Director) 
Mr Ian Lowe (Executive Director & CEO) (ii)   
Mr Ben Dixon (Executive Director & interim CEO) (iii)   

Appointed 27 February 2018  

Appointed 28 May 2018 
Resigned 27 February 2018 
Appointed 27 February 2018 

  Other key management personnel 

The following persons also had authority and responsibility for planning, directing and controlling the activities of the Group, 
directly or indirectly, during the financial year: 

Name 
Ms Felicity Conlan (iv) 
Mr Brendan Maher (v) 
Mr Tom Peacock 

Position 
Chief Financial Officer and Company Secretary  
Chief Financial Officer and Company Secretary  
Group Commercial Director 

Key management personnel compensation 

  Short-term employee benefits 

  Post-employment benefits 

  Other long-term employee benefits 

  Share based payments 

Total compensation (a) 

2018 
$ 
1,357,311 

93,982 

12,083 

263,233 

2017
$
1,338,681 

92,669 

(4,603) 

72,774 

1,726,609 

1,499,521 

(i) Mr Barlow was a Non-Executive Chairman prior to 27 February 2018. 

(ii) Mr Lowe continued to be a key management personnel post 27 February 2018.   

(iii) Mr Dixon was an Executive Director for the entire financial year. He was interim Company Secretary from 15 July 
2017 to 9 October 2017 and was appointed as interim CEO on 27 February 2018 
(iv) Ms Conlan was appointed as the Chief Financial Officer on 30 August 2017 and Company Secretary on 9 October 
2017. 
(v) Mr Maher ceased to be the Chief Financial Officer and Company Secretary on 14 July 2017.   

(a) There were 10 key management personnel throughout 2018, some of whom have a part year of service (2017: 9). 

Business Acquisitions: 

There were no related party transactions during the year ended 30 June 2018.  

Transactions with Directors and their personally related entities: 

During the year there were no transactions with Directors and their personally related entities (2017: nil).

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

22.  Share Based Payments 

Employee Share Option Plan (ESOP) 

In November 2012 the Company gained approval to establish an employee incentive scheme comprising the Adslot Limited 
Share Option Plan and the Adslot Employee Share Trust. 

Awards of rights to shares are available to be issued to eligible employees and are subject to a two-year service period 
and if this service period is not met, the rights to shares will be forfeited by the eligible employee.  Shares held by the Trust 
under the scheme will have voting and dividend rights, and the right to participate in further issues pro-rata to all ordinary 
shareholders.  

ESOP rights to shares are valued at fair value at the date the options were granted.  

The ESOP was replaced by the Performance Rights over Shares Plan in financial year 2015 and as such there have been 
no new ESOP rights granted during the years ending 30 June 2015 to 30 June 2018. The remaining ESOP shares vested 
at the end of the financial year and have subsequently been transferred to the employees. 

The following tables shows the movement of share-based compensation to employees under the ESOP for the period. 

2018 

Grant 
Date 

Escrow 
End 
Date 

Valuation 
Price $ 

Balance 
at start of 
the year 

Granted 
during 
the year 

Transferre
d during 
the year 

Forfeited 
during the 
year  

(Number) 

(Number) 

(Number) 

(Number) 

Balance at 
end of the 
year 
(Number) 

Vested at 
the end of 
the year 

(Number) 

15/06/14 

15/06/15 

15/06/14 

2016-2018 

27/08/15 

07/09/17 

Total 

0.105 

0.105 

0.080 

250,000 

750,000 

67,567 

1,067,567 

Weighted average share price  

$0.103 

- 

- 

- 

- 

- 

- 

- 

(67,567) 

(67,567) 

$0.080 

- 

- 

- 

- 

- 

250,000 

750,000 

- 

250,000 

750,000 

- 

1,000,000 

1,000,000 

$0.105 

$0.105 

Weighted average remaining contractual life at 30 June 2018 (days) 

- 

2017 

Grant 
Date 

Escrow 
End 
Date 

Valuation 
Price $ 

Balance 
at start of 
the year 

Granted 
during 
the year 

Transferre
d during 
the year 

Forfeited 
during the 
year  

(Number) 

(Number) 

(Number) 

(Number) 

Balance at 
end of the 
year 
(Number) 

Vested at 
the end of 
the year 

(Number) 

15/06/14 

15/06/15 

15/06/14 

2016-2018 

27/08/15 

07/09/16 

27/08/15 

07/09/17 

Total 

0.105 

0.105 

0.080 

0.080 

250,000 

750,000 

67,567 

67,567 

1,135,134 

Weighted average share price  

$0.102 

- 

- 

- 

- 

- 

- 

- 

- 

(67,567) 

- 

(67,567) 

$0.080 

- 

- 

- 

- 

- 

- 

250,000 

750,000 

- 

67,567 

250,000 

499,992 

- 

- 

1,067,567 

749,992 

$0.103 

$0.105 

Weighted average remaining contractual life at 30 June 2017 (days) 

159 

54

 
 
 
 
 
 
 
 
 
Performance Rights over Shares 

Shareholders approved at the November 2014 Annual General Meeting the creation of Performance Rights over Shares 
which enables the Board to offer eligible employees the right to Performance Rights which convert to shares subject to the 
employee’s performance against certain performance criteria. No amounts are paid or payable by the recipient on receipt 
of the right. The rights carry no voting rights. All rights are subject to service periods which require the employees remain 
an employee of the Company. 

The  following  table  shows  grants  and  movements  of  share-based  compensation  to  employees  under  the  Performance 
Rights over Shares Plan during the current financial year: 

2018 

Grant 
Date 

Assessment 
period 

Valuation 
Price $ 

Balance at 
start of 
the year 

Granted 
during the 
year 

Transferre
d during 
the year 

Forfeited 
during the 

year   

Balance at 
end of the 
year 

Vested at 
the end of 
the year 

(Number) 

(Number) 

 (Number) 

(Number)  

(Number) 

(Number) 

26/08/15 

27/06/16 

01/09/16 

01/09/16 

Total 

2 years 

2 years 

1 year 

2 years 

0.074 

0.100 

0.125 

0.125 

1,090,000 

400,000 

250,000 

7,500,000 

9,240,000 

- 

- 

- 

- 

- 

(790,000) 

(300,000) 

(400,000) 

(250,000) 

- 

- 

- 

- 

- 

(2,437,500) 

(2,937,500) 

2,125,000 

(3,877,500) 

(3,237,500) 

2,125,000 

- 

- 

- 

- 

No Performance Rights over Shares were granted during the financial year 2018 

2017 

Grant 
Date 

Assessment 
period 

Valuation 
Price $ 

Balance at 
start of 
the year 

Granted 
during the 
year 

Transferre
d during 
the year 

Forfeited 
during the 

year   

Balance at 
end of the 
year 

Vested at 
the end of 
the year 

(Number) 

(Number) 

 (Number) 

(Number)  

(Number) 

(Number) 

26/11/14 

26/08/15 

27/06/16 

01/09/16 

01/09/16 

Total 

2 years 

2 years 

2 years 

1 year 

2 years 

0.105 

0.074 

0.100 

0.125 

0.125 

5,309,523 

1,955,000 

600,000 

- 

- 

- 

- 

- 

250,000 

8,050,000 

(3,059,524) 

(2,249,999) 

- 

(365,000) 

(200,000) 

- 

- 

(500,000) 

1,090,000 

- 

- 

400,000 

250,000 

(550,000) 

7,500,000 

7,864,523 

8,300,000 

(3,624,524) 

(3,299,999) 

9,240,000 

- 

- 

- 

- 

- 

The model inputs for Performance Rights to shares granted during the year ended 30 June 2017 included: 

Model Input 

Grant Date 

Assessment Period 

Exercise Price 

Probability of Conversion to Shares 

Price at Grant Date 

PR # 17-1 

PR # 17-2 

PR # 17-3 

PR # 17-4 

01/09/16 

2 years 

- 

50% 

$0.125 

01/09/16 

2 years 

- 

50% 

$0.125 

01/09/16 

2 years 

- 

10% 

$0.125 

01/09/16 

1 year 

- 

25% 

$0.125 

55

 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

22.  Share Based Payments (Continued) 

Rights over Shares 

Upon commencement of employment (8 October 2012) Mr Lowe was granted the right to receive the following shares after 
the share price of the Company trades above a 30 day volume-weighted average price (VWAP) as per the table below. 
Each right would convert into one ordinary share of Adslot Ltd when the VWAP criteria is met. In the event of a Change of 
Control of the  Company some of these  Rights  would vest on a sliding scale  between the take  over  price and required 
VWAP of the next eligible series. 

No amounts are paid or payable by the recipient on receipt of the right. The rights carry no voting rights.  Some rights are 
subject to escrow per the below table and all rights are subject to Mr Lowe remaining an employee of the Company. 

No Rights over Shares were issued in 2018 (2017: nil). The following table shows movement in the Rights over Shares for 
the current financial year (no change in the last two years): 

Required 
VWAP 
Price 
$ 

0.20 

0.30 

0.40 

0.50 

Escrow 
Required 
from 
award 
2 years 

- 

- 

- 

Valuation 

Price   

$
64,500 

66,000 

73,000 

63,500 

Balance 
at start of 
the year 
(Number)
3,000,000 

4,000,000 

5,000,000 

5,000,000 

267,000 

17,000,000 

Issue 
Date 
8-Oct-2012 

8-Oct-2012 

8-Oct-2012 

8-Oct-2012 

Total 

Granted 
during 
the year 
(Number)
- 

Vested 
during 
the year 
(Number) 
- 

Forfeited 
during the 
year 
(Number) 
- 

Balance at 
end of the 
year 
(Number)
3,000,000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

4,000,000 

5,000,000 

5,000,000 

17,000,000 

56

 
 
 
 
 
 
 
 
Employee Option Plan  

Shareholders approved at the November 2017 Annual General Meeting the creation of Incentive Option Plan which enables 
the Board to offer eligible employees and directors the right to options which can be exercised to shares subject to the 
certain vesting criteria.  

The objective of the Option Plan is to attract, motivate and retain key employees and it is considered by the Company that 
the adoption of the Option Plan and the future issue of Options under the Option Plan will provide selected employees and 
directors with the opportunity to participate in the future growth of the Company. 

No amounts are paid or payable by the recipient on the receipt of the options. The options carry no voting rights. All options 
are subject to service periods which require the employees remain an employee or Director or the Company. 

The following table shows grants and movements of share-based compensation to employees under the Employee Option 
Plan during the current financial year: 

Grant 
Date 
05/10/17 

Expiry 
Date 
04/10/21 

Exercise 
Price $ 
 0.073  

26/11/17 

25/11/21 

26/02/18 

25/02/22 

16/05/18 

15/05/22 

28/05/18 

27/05/22 

 0.060  

 0.035  

 0.034  

 0.036  

Total 

Weighted average exercise price 

Balance at 
start of the 
year 
(Number) 
- 

- 

- 

- 

- 

- 

- 

Granted 
during the 
year 
(Number)  
 3,000,000  

 6,550,000  

25,750,000  

12,700,000  

 4,000,000  

52,000,000 

$0.040 

Exercised 
during the 
year 
(Number) 
- 

Lapsed 
during the 
year 
(Number) 
- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Forfeited 
during the 
year 
(Number) 
- 

Balance at 
end of the 
year 
(Number) 
 3,000,000  

(750,000) 

 5,800,000  

(2,250,000) 

23,500,000  

Vested and 
exercisable 
at the end of 
the year 
 (Number) 
- 

- 

- 

- 

- 

12,700,000  

1,000,000 

 4,000,000  

2,000,000 

(3,000,000) 

49,000,000 

3,000,000 

$0.041 

$0.040 

$0.035 

The options are valued using the Black-Scholes pricing model. The model inputs for options granted during the year 
ended 30 June 2018 included: 

Model Input 

Grant Date 

Expiry Date 

Exercise Price $ 

5 day VWAP at Grant Date $ 

Expected Volatility 

Risk Free Interest rate 

OP # 18-1 

OP # 18-2 

OP # 18-3 

OP # 18-4 

OP # 18-5 

5/10/17 

4/10/21 

0.073 

0.050 

62.62% 

1.83% 

26/11/17 

25/11/21 

0.060 

0.041 

61.92% 

1.83% 

26/02/18 

25/02/22 

0.035 

0.024 

69.20% 

1.99% 

16/05/18 

15/05/22 

0.034 

0.023 

85.12% 

2.02% 

28/05/18 

27/05/22 

0.036 

0.025 

86.58% 

2.02% 

57

 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

23.  Cash Flow reconciliation 

Reconciliation of Net Cash Flows from Operating Activities to Loss for the year 

Add/(less) non-cash and other items: 

Loss for the year after income tax 

Depreciation and amortisation 

Cash Based: Depreciated Leasehold Fitout 

Share based payment 

Impairment of receivables 

(Profit)/Loss on asset write off 

Unrealised foreign currency loss / (gain) 

Movements in receivables relating to investing activities 

Changes in assets and liabilities (net of effects of acquisition and disposal of entities) 

(Increase)/Decrease in receivables 

(Decrease)/Increase in payables and other provisions 

Net cash outflow from operating activities 

2018 
$ 

2017 
$ 

(11,653,319) 

(8,630,187) 

 5,442,959  

4,685,082 

 (107,260) 

 777,804  

 4,537  

 (182) 

 15,908  

480,280 

- 

330,467 

17,747 

(2,549) 

8,240 

338,771 

(786,304) 

(329,634) 

551,744 

(540,111) 

 (5,273,833) 

(4,122,174) 

24.  Financial Risk Management 

The  Group’s  operations  expose  it  to  various  financial  risks  including  market,  credit,  liquidity  and  cash  flow  risks.  Risk 
management programmes and policies are employed to mitigate the potential adverse effects of these exposures on the 
results of the Group. 

Financial  risk  management  is  carried  out  by  the  Chief  Financial  Officer  with  oversight  provided  by  the  Audit  &  Risk 
Committee and Board.    

(a)  Market risks 

Market risks include foreign exchange risk, interest rate risk and other price risk. The Group’s activities expose it to the 
financial risks of changes in foreign currency, interest rate risk relating to interest earned on cash and cash equivalents.  

Disclosures relating to foreign currency risks are covered in Note 0(d) and interest rate risk is covered in Note 24(e). The 
Group does not have formal policies that address the risks associated with changes in interest rates or changes in fair 
values on available-for-sale financial assets. 

(b)  Credit risk 

Credit risk represents the loss that would be recognised if counterparties failed to perform as contracted. 

The credit risk on financial assets, other than investments, of the Group which have been recognised in the Consolidated 
Statement of Financial Position is the carrying amount net of any provision for doubtful debts. 

The Group has no significant concentrations of credit risk. As disclosed in Note 8(a), ‘Impairment of receivables’, the Group 
has  policies  in  place  to  ensure  that  sales  of  services  are  made  to  customers  with  appropriate  credit  history.    Before 
accepting any new customers, the Group internally reviews the potential customer’s credit quality.  A substantial deposit 
on contract in website development and hosting segment of the Group mitigates initial credit risk. 

The Group held the following financial assets with potential credit risk exposure: 

Financial assets 

  Cash and cash equivalents 

Trade debtors and Other receivables (Note 8) 

2018 
$ 

2017
$ 

 4,775,331  

14,320,147 

  5,471,925 

4,685,621 

10,247,256 

19,005,768 

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(c)  Liquidity risk 

Financial liabilities 

Trade and other payables 

2,925,743 

2,252,581 

Prudent liquidity risk management implies maintaining sufficient cash and marketable securities, the availability of funding 
through an adequate amount of committed credit facilities and the ability to close-out market positions. Due to the dynamic 
nature of the underlying business, the Board aims at maintaining flexibility in funding by keeping committed credit lines and 
sufficient cash available.  

All financial liabilities are expected to be settled within 12 months of the reporting date, per the contractual terms of the 
obligations. 

(d)  Foreign currency risk 

Most of the Group’s transactions are carried out in Australian Dollars (AUD).  Exposures to currency exchange rates arise 
from the Group’s overseas operations which are primarily denominated in US dollars (USD), Pound Sterling (GBP), Euros 
(EUR), New Zealand dollars (NZD), Chinese Yuan (CNY) and Malaysian Ringgit (MYR). 

Foreign currency exposure is monitored by the Board on a monthly basis.   

Foreign currency denominated financial assets and liabilities which expose the Group to currency risk are disclosed below.  
The amounts shown are those reported to key management translated into AUD at the closing rate: 

30 June 2018 

 Financial Assets  

USD 
A$ 
    1,716,774  

GBP 
A$
           78,689  

EUR 
A$
           91,938  

NZD 
A$
           40,636  

CNY 
A$ 
           31,220  

MYR 
A$
             3,857  

 Financial Liabilities  

(796,334) 

(193,004) 

(44,996) 

(1,452) 

    (29,907) 

                 -   

 Total Exposure  

920,440  

   (114,315) 

           46,942  

           39,184  

             1,313  

             3,857  

30 June 2017 

 Financial Assets  

 1,337,881 

 207,753 

 30,483  

 54,144  

 25,103  

 9,165  

 Financial Liabilities  

 (468,983) 

 (167,148) 

 (24,221) 

 (43,490) 

 (23,432) 

 -   

 Total Exposure  

868,898 

  40,605 

 6,262  

 10,654  

 1,671  

 9,165  

The following table illustrates the sensitivity on profit and equity in relation to the Group’s financial assets and liabilities and 
the USD/AUD exchange rate, GBP/AUD exchange rate, EUR/AUD exchange rate, NZD/AUD exchange rate and CNY/AUD 
exchange rate ‘all other things being equal’.  It assumes a +/- 10% change of the following exchange rates for the year 
ended 30 June 2018 (30 June 2017:10%). 

These percentages have been determined based on the average market volatility in exchange rates in the previous 12 
months. There is no Equity exposure to foreign currency risk. 

30 June 2018 

USD 

A$ 

GBP 

A$ 

Impact on Profit 

  (131,245) 

  (4,318) 

Impact on Reserves 

Impact on Equity 

30 June 2017 

Impact on Profit 

Impact on Reserves 

Impact on Equity 

47,569  

 (83,676) 

14,710  

 10,392  

(46,353) 

 (32,638) 

 (78,991) 

4,151 

 (7,842) 

 (3,691) 

EUR 

A$ 

(2,091) 

(2,176) 

 (4,267) 

(363) 

 (206) 

 (569) 

+10% 

NZD 

A$ 

               -   

(3,562) 

 (3,562) 

CNY 

A$ 

(373) 

MYR 

A$ 

(351) 

Total 

A$ 

(138,378) 

254  

               -   

56,795  

 (119) 

 (351) 

 (81,583) 

6 

 (975) 

 (969) 

102 

 (254) 

 (152) 

(833) 

(43,290) 

 -   

 (41,915) 

 (833) 

 (85,205) 

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements (Continued) 

24.  Financial Risk Management (Continued) 

30 June 2018 

Impact on Profit 

USD 

A$ 

 160,410  

GBP 

A$ 

 5,278  

Impact on Reserves 

 (58,139) 

 (17,980) 

Impact on Equity 

 102,271  

 (12,702) 

30 June 2017 

Impact on Profit 

Impact on Reserves 

Impact on Equity 

 56,653  

39,891  

 96,544  

 (5,074) 

 9,586  

4,512  

(e)  Cash flow and interest rate risk 

-10% 

NZD 

A$ 

 -   

 4,354  

 4,354  

 (7) 

 1,191  

 1,184  

EUR 

A$ 

 2,556  

 2,660  

 5,216  

 443  

 253  

 696  

CNY 

A$ 

 456  

 (310) 

 146  

 (124) 

 310  

 186  

MYR 

A$ 

 429  

Total 

A$ 

 169,129  

 -   

 (69,415) 

 429  

 99,714  

 1,018  

 -   

 52,909  

 51,231  

 1,018  

 104,140  

As the Group has no significant interest-bearing assets or liabilities (except cash), the Group’s income and operating cash 
flows are not materially exposed to changes in market interest rates.  

Interest rate sensitivity analysis 

The sensitivity analysis below has been determined based on exposure to interest rates on interest bearing bank balances 
throughout the reporting period. A 100-basis point increase or decrease is used when reporting interest rate risk internally 
to key management personnel and represents management’s assessment of the possible change in interest rates (also 
comparable to movement in interest rates during the reporting year).  

At reporting date, if interest rates had been 100 basis points higher or lower and all other variables were held constant, the 
Group’s net profit would: 

30 June 2018 

30 June 2017 

+1% 
$ 

68,461 

138,479 

-1%
$ 

(64,993) 

(136,171) 

This is mainly attributable to the Group’s exposure to interest rate on its bank balances bearing interest. 

(f)  Net fair value of financial assets and liabilities 

The net fair value of cash and cash equivalents and other short-term financial assets and financial liabilities of the Group 
approximates their carrying value. 

The net fair value of other financial assets and financial liabilities is based upon market prices where a market exists or by 
discounting the expected future cash flows by the current interest rates for assets and liabilities with similar risk profiles. 

60

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25.  Parent Entity Information 

The following details of information are related to the parent entity, Adslot Ltd, at 30 June 2018. This information has 
been prepared using consistent accounting policies as presented in Note 1.   

  Current assets 

  Non-current assets 

Total assets 

  Current liabilities 

  Non-current liabilities 

Total liabilities 

  Contributed equity 

  Share-based payments reserve 

  Retained losses 

Total equity 

Loss for the year 

Total comprehensive loss for the year 

2018 
$ 
3,667,011 

2017
$
12,808,996 

 44,919,847  

44,289,745 

48,586,858 

57,098,741 

447,356 

 555,463  

236,351 

- 

1,002,819 

236,351 

138,699,400 

138,287,281 

605,975 

279,115 

(91,721,336) 

(81,704,006) 

47,584,039 

56,862,390 

(10,014,024) 

(7,999,100) 

(10,014,024) 

(7,999,100) 

The Commitments Note 19 includes commitments by the parent entity related to leases of the Melbourne office premises 
at 425 Collins Street, Melbourne (46 ½ months) for an amount of $1,063,969 (2017: $1,565,583) and the Sydney office 
premises at 10-14 Waterloo Street, Surry Hills (54 months) for an amount of $2,358,486 (2017: nil) 

26.  Related Party Transactions 

Other than the transactions disclosed in Note 21 relating to key management personnel, there have been no related party 
transactions that have occurred during the current or prior financial year. 

27.  Events Subsequent to Reporting Date 

On 3 August 2018 the Company successfully completed a $3.50 million share placement (Placement). The Placement 
involved the issue of 140,000,000 new, fully paid ordinary shares (New Shares) at $0.025 per New Share (Offer Price) to 
raise $3.50 million (before costs). The Placement was conducted in two tranches. The first tranche comprising 118,000,000 
New Shares at the Offer Price ($2.95 million) placed to sophisticated and institutional investors completed in August 2018. 
The second tranche comprising 22,000,000 New Shares at the Offer Price ($0.55 million) will be placed to Directors and 
related parties subject to shareholder approval at a General Meeting to be held on 14 September 2018. 

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Country of 
Incorporation 

Ordinary Share Consolidated 
Equity Interest 

2018 
% 

2017 
% 

Notes to the Financial Statements (Continued) 

28.  Consolidated Entities 

Name 

Parent entity 
Adslot Ltd 

Controlled entities 
Adslot Technologies Pty Ltd 

Ansearch.com.au Pty Ltd 

Ansearch Group Services Pty Ltd 

Webfirm Pty Ltd 

QDC IP Technologies Pty Ltd 

Adslot UK Limited 

Adslot Inc. 

Symphony International Solutions Limited  

Symphony Workflow Pty Ltd  

Symphony Media Pty Ltd 

Facilitate Digital (Shanghai) Software Services Co. Ltd 

Facilitate Digital Limited 

Facilitate Digital Trust 

Facilitate Digital, LLC 

Facilitate Digital UK Limited 

Facilitate Digital Deutschland GmbH 

Equity interests in all controlled entities are by way of ordinary shares. 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

United Kingdom 

United States 

Australia 

Australia 

Australia 

China 

New Zealand 

New Zealand 

United States 

United Kingdom 

Germany 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

62

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Declaration 

The directors declare that the financial statements, comprising the statement of profit or loss and other comprehensive 
income, statement of financial position, statement of changes in equity, statement of cash flows, accompanying notes, as 
set out on pages 22 to 62 are in accordance with the Corporations Act 2001 and: 

(a)  comply  with  Australian  Accounting  Standards,  the  Corporations  Regulations  2001  and  other  mandatory 

professional reporting requirements in Australia;  

(b)  give a true and fair view of the Group’s financial position as at 30 June 2018 and of its performance, as represented 

by the results of its operations and its cash flows, for the financial year ended on that date; and 

(c)  the  Company  has  included  in  the  notes  to  the  financial  statements  an  explicit  and  unreserved  statement  of 

compliance with International Financial Reporting Standards. 

In the directors’ opinion: 

(a)  there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become 

due and payable. 

(b)  the audited remuneration disclosures set out on pages 12 to 20 of the Directors’ Report comply with section 300A 

of the Corporations Act 2001. 

The directors have been given the declaration by the Chief Executive Officer and Chief Financial Officer required by section 
295A of the Corporations Act 2001. 

This declaration is made in accordance with a resolution of the directors. 

Andrew Barlow 
Chairman 
Adslot Ltd 

29 August 2018 

63

 
 
 
 
 
 
 
 
 
 
 
 
Collins Square, Tower 1 
727 Collins Street 
Docklands VIC 3008 

Correspondence to: 
GPO Box 4736 
Melbourne VIC 3001 

T +61 3 8320 2222 
F +61 3 8320 2200 
E info.vic@au.gt.com 
W www.grantthornton.com.au 

Independent Auditor’s Report 

To the Members of Adslot Limited 

Report on the audit of the financial report 

Opinion 

We have audited the financial report of Adslot Limited (the Company) and its subsidiaries (the Group), which comprises 
the consolidated statement of financial position as at 30 June 2018, the consolidated statement of profit or loss and other 
comprehensive income, consolidated statement of changes in equity and consolidated statement of cash flows for the 
year then ended, and notes to the consolidated financial statements, including a summary of significant accounting 
policies, and the Directors’ declaration.  

In our opinion, the accompanying financial report of the Group is in accordance with the Corporations Act 2001, including: 

a  giving a true and fair view of the Group’s financial position as at 30 June 2018  and of its financial performance for 

the year then ended; and  

b  Complying with Australian Accounting Standards and the Corporations Regulations 2001. 

Basis for opinion 

We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those standards are 
further described in the Auditor’s Responsibilities for the Audit of the Financial Report section of our report. We are 
independent of the Group in accordance with the auditor independence requirements of the Corporations Act 2001 and 
the ethical requirements of the Accounting Professional and Ethical Standards Board’s APES 110 Code of Ethics for 
Professional Accountants (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled 
our other ethical responsibilities in accordance with the Code. We believe that the audit evidence we have obtained is 
sufficient and appropriate to provide a basis for our opinion. 

Material Uncertainty Related to Going Concern 

We draw attention to Note 1 in the financial statements, which indicates that the Group incurred net cash outflows of $9.6m for 
the year, and management anticipate incurring further net cash outflows from operations until such time as sufficient revenue 
growth is achieved. The Directors are forecasting improved results for the 2019 financial year from a combination of revenue 
growth and reduced costs, however cash flow risk could exist. These events or conditions, along with other matters and 
mitigating factors as set forth in Note 1, indicate that a material uncertainty exists that may cast doubt on the Company’s ability 
to continue as a going concern. Our opinion is not modified in respect of this matter. 

Grant Thornton Audit Pty Ltd ACN 130 913 594 
a subsidiary or related entity of Grant Thornton Australia Ltd ABN 41 127 556 389 

www.grantthornton.com.au 

‘Grant Thornton’ refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients 
and/or refers to one or more member firms, as the context requires. Grant Thornton Australia Ltd is a member firm of Grant Thornton International 
Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are 
delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate one 
another and are not liable for one another’s acts or omissions. In the Australian context only, the use of the term ‘Grant Thornton’ may refer to 
Grant Thornton Australia Limited ABN 41 127 556 389 and its Australian subsidiaries and related entities. GTIL is not an Australian related entity to 
Grant Thornton Australia Limited. 

Liability limited by a scheme approved under Professional Standards Legislation. 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Key Audit Matters  

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
report of the current period. These matters were addressed in the context of our audit of the financial report as a whole, and in 
forming our opinion thereon, and we do not provide a separate opinion on these matters.  

In addition to the matter described in the going concern section, we have determined the matters described below to be the 
key audit matters to be communicated in our report. 

Key audit matter 

How our audit addressed the key audit matter 

Intangible assets and goodwill impairment testing 
Note 10 
At 30 June 2018, the Group’s statement of financial position 
includes goodwill and other intangibles amounting to $23.2m.  

AASB 136 Impairment of Assets requires that an entity shall 
assess at the end of each reporting period whether there is any 
indication that an asset may be impaired. If any indication exists, 
the entity shall estimate the recoverable amount of the asset. 

Goodwill and intangible assets impairment testing is a key audit 
matter due to the high degree of estimation and judgement 
required by management and the subjectivity relating to 
assumptions and key inputs.   

Our procedures included, amongst others:  

  Reviewing the impairment model for compliance with AASB 

136 Impairment of Assets; 

  Assessing management's determination of the Group's cash 
generating units based on our understanding of the nature of 
the Group's business, the economic environment in which 
segments operate and the Group's internal reporting structure;  
  Testing the mathematical accuracy and appropriateness of the 

methodology of the underlying model calculations; 

  Reviewing the valuation expert’s report and assessing the  

reasonableness of inputs and assumptions used in the market 
based model;   

  Performing a sensitivity analysis of the key assumptions in 

model; and 

  Reviewing relevant disclosures for adequacy in the financial 

statements. 

Research and development grants and capitalised wages  
Note 1(v) 
At 30 June 2018, the Group recognised $3.6m relating to 
capitalised developments costs as intangible assets. The Group 
also claims associated research and development (R&D) grants 
from Aus. Industry under the R&D Tax Incentive Scheme, a 
receivable to the value of $3.3m for estimated and submitted R&D 
claims at year end.  

A high level of judgement is required to determine whether the 
criteria for capitalising R&D costs are met and there is a risk that 
the costs capitalised do not meet the criteria for capitalisation in 
accordance with AASB 138 Intangible Assets.  

In addition, AASB 120 Accounting for Government Grants and 
Disclosure of Government Assistance require grants received 
relating to costs that are capitalised to be offset against the 
capitalised amount, and grants relating to costs that are not 
capitalised expenses to be recognised as income. A receivable is 
recognised for R&D grant claims submitted but not yet received 
pertaining to costs incurred in the previous financial year, and for 
the estimated R&D grant claim pertaining to costs incurred during 
the 2018 financial year.  

This is a key audit matter due to the subjectivity and management 
judgement applied in the assessment of whether costs meet the 
recognition criteria of AASB 138. 

Our procedures included, amongst others: 

  Obtaining an understanding of the capitalisation process and 

how costs are allocated to the project;  

  Reviewing compliance with criteria for capitalisation of costs 

under AASB 138 Intangible Assets;  

  Assessing the reasonableness of total development costs 
against expectations, having regard to prior year costs and 
current year budgeted costs; 

  Testing on a sample basis, capitalised development costs 

incurred to underlying supporting documentation; 
  Ensuring the above sample meets the recognition 

requirements of accounting standing AASB 138; 

  Tracing the R&D receivable to submitted claims and where 

applicable, subsequent cash receipt; 

  Testing the mathematical accuracy of R&D grant claims 

accrued for; 

  Obtaining an understanding of the current status of discussions 

with AusIndustry in relation to R&D claims;  

  Engaging with Adslot's R&D specialist to review the 

reasonableness of the methodology and inclusion of expenses 
in the calculation; and  

  Assessing the appropriateness of the disclosures in the 

financial statements. 

65 

 
 
 
 
 
 
 
 
 
 
 
Information Other than the Financial Report and Auditor’s Report Thereon 

The Directors are responsible for the other information. The other information comprises the information included in the 
Group’s annual report for the year ended 30 June 2018, but does not include the financial report and our auditor’s report 
thereon.  

Our opinion on the financial report does not cover the other information and accordingly we do not express any form of 
assurance conclusion thereon.  

In connection with our audit of the financial report, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial report or our knowledge obtained in the audit or 
otherwise appears to be materially misstated.  

If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are 
required to report that fact.  

Responsibilities of the Directors for the Financial Report  

The Directors of the Company are responsible for the preparation of the financial report that gives a true and fair view in 
accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal control as the Directors 
determine is necessary to enable the preparation of the financial report that gives a true and fair view and is free from material 
misstatement, whether due to fraud or error.  

In preparing the financial report, the Directors are responsible for assessing the Group’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do so.  

Auditor’s Responsibilities for the Audit of the Financial Report  

Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with the Australian Auditing 
Standards will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions 
of users taken on the basis of this financial report.  

A further description of our responsibilities for the audit of the financial report is located at the Auditing and Assurance 
Standards Board website at: http://www.auasb.gov.au/auditors_responsibilities/ar1.pdf. This description forms part of our 
auditor’s report. 

Report on the Remuneration Report 

Opinion on the Remuneration Report 

We have audited the Remuneration Report included in pages 12 to 20 of the directors’ report for the year ended 30 June 2018 

In our opinion, the Remuneration Report of Adslot Limited, for the year ended 30 June 2018, complies with section 300A of the 
Corporations Act 2001.  

Responsibilities 

The Directors of the Company are responsible for the preparation and presentation of the Remuneration Report in accordance 
with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the Remuneration Report, 
based on our audit conducted in accordance with Australian Auditing Standards.  

Grant Thornton Audit Pty Ltd  
Chartered Accountants 

Michael Climpson 
Partner – Audit & Assurance 

Melbourne, 29 August 2018  

66 

 
 
 
 
 
 
 
 
 
Corporate Governance Statement 

In  accordance  with  Listing  Rule  4.10.3,  Adslot’s  Corporate  Governance  Statement  can  be 
http://www.adslot.com/investor-relations/governance/ 

found  at 

Shareholder Information 
Additional information required by the Australian Securities Exchange Limited and not shown elsewhere in this report is as 
follows.  The information is current as at 23 August 2018. 

Distribution of equity securities 

The number of shareholders by size of shareholding are: 

Ordinary Shares 
Number of Holders  Number of Shares 

1 – 1,000 
1,001 – 5,000 
5,001 – 10,000 
10,001 – 100,000 
100,001 + 

TOTAL 

The number of shareholders holding less than a marketable parcel of 
shares (14,706 shares): 

Twenty largest shareholders 

The names of the twenty largest holders of quoted shares are: 

1 
2 

NATIONAL NOMINEES LIMITED 
MR PETER JOHN DIAMOND + MRS DIANA ELIZABETH DIAMOND  
J P MORGAN NOMINEES AUSTRALIA LIMITED 
DAWNIE DIXON PTY LTD  
INVIA CUSTODIAN PTY LIMITED  
CITICORP NOMINEES PTY LIMITED 
BNP PARIBAS NOMINEES PTY LTD  
VENTURIAN PTY LTD  
ANDAMA HOLDINGS PTY LTD  
AMBLESIDE VENTURES PTY LTD  
HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED 
CAPITAL ACCRETION PTY LTD  

3 
4 
5 
6 
7 
8 
9 
10 
11 
12 
13  MR RICHARD ARMSTRONG CALDOW  
14 
15  MDJD PTY LTD  
16  MR VLADIMIR ANTHONY VITEZ & MS CATHERINE MARY DOWLAN  
CHARMED5 PTY LTD 

17 
18  WALLOON SECURITIES PTY LTD 
19 
20 

INVIA CUSTODIAN PTY LIMITED  
SLADE TECHNOLOGIES PTY LTD  

Total Top 20 holders of Ordinary Shares

Remaining holders balance 

Classes of Shares 

Adslot Ltd has only one class of share on issue, being fully paid ordinary shares. 

Substantial Shareholders 

Peter Diamond 
Geoff Dixon 
Private Portfolio Managers Pty Ltd 

Voting Rights 

All ordinary shares carry one vote per share without restrictions. 

206 
345 
530 
1,396 
929 

3,406 

1,331 

22,179 
1,155,863 
4,241,570 
54,480,530 
1,346,106,127 

1,406,006,269 

8,477,873 

Listed Ordinary Shares

Number of 
Shares 

% of 
Shares

123,555,337 

116,481,307 

96,759,549 
76,046,522 
52,252,850 
46,190,795 
42,665,548 
35,674,668 
34,400,000 
33,091,710 
30,932,167 
20,647,827 
16,000,000 
12,302,184 
11,500,000 

11,000,000 

10,000,000 
9,931,935 
9,689,841 
9,000,000 

8.79 

8.28 

6.88 
5.41 
3.72 
3.29 
3.03 
2.54 
2.45 
2.35 
2.20 
1.47 
1.14 
0.87 
0.82 

0.78 

0.71 
0.71 
0.69 
0.64 

798,122,240 

607,884,029 

56.77 

43.23 

Shares 
116,481,307 
89,845,849 
87,908,300 

% Shares 
8.28 
6.39 
6.25 

67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Directory 

Directors 
Mr Andrew Barlow – Executive Chairman 
Mr Ben Dixon – Chief Executive Director 
Mr Adrian Giles – Non-Executive Director 
Mr Quentin George – Non-Executive Director 
Ms Sarah Morgan – Non-Executive Director 
Mr Andrew Dyer – Non-Executive Director  

Chief Executive Officer  
Mr Ben Dixon 

Company Secretary 
Ms Felicity Conlan 

Auditors 
Grant Thornton Australia 
Collins Square, Tower 1 
727 Collins Street 
Melbourne VIC 3008 Australia 

Bankers 
National Australia Bank Limited 
330 Collins Street, 
Melbourne VIC 3000 Australia 

Share Register 
Computershare Registry Services Pty Ltd 
Yarra Falls 
452 Johnston Street 
Abbotsford, VIC 3001 Australia 

Home Stock Exchange 
Australian Securities Exchange Limited 
Level 45, South Tower 
Rialto, 525 Collins Street 
Melbourne, VIC 3000 Australia 
ASX Code: ADJ 

Website 
www.adslot.com 

Registered Office 
Adslot Ltd 
Level 2, 419 Collins Street, 
Melbourne VIC 3000 Australia 
Phone: + 61 3 8695 9100   
Fax:     + 61 3 9696 0700  

Head Office 
Adslot Ltd 
Level 2, 419 Collins Street, 
Melbourne VIC 3000 Australia 
Phone: + 61 3 8695 9100 
Fax:     + 61 3 9696 0700  

Asia Pacific Offices 
Level 8, 10-14 Waterloo Street 
Surry Hills NSW 2010 Australia 

1-231, Shanghai 1933 
No 10 Shajing Road 
Shanghai 200080 
China 

301S Botany Road 
Botany Downs, Auckland 
New Zealand 

North America Offices 
79 Madison Avenue 
New York, NY 10016 
United States of America  

European Offices 
Three Tuns House 
109 Borough High Street 
London, SE1 1NL 
United Kingdom 

8th Floor 33 
Theatinerstrasse 11 
80333 Munchen Bayern  
Germany 

68