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boohoo group

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FY2016 Annual Report · boohoo group
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ANNUAL REPORT & ACCOUNTS
FOR THE YEAR ENDED 
29 FEBRUARY 2016

 
 
 
 
 
 
 
 
 
 
 
 
W E L C OM E  

  T O  

boohoo.com IS ONE 
OF THE UK’S LARGEST 
PURE-PLAY ONLINE 
OWN-BRAND FASHION 
RETAILERS. THE GROUP 
DESIGNS, SOURCES, 
MARKETS AND 
SELLS OWN-BRAND 
CLOTHING, SHOES AND 
ACCESSORIES THROUGH 
THE www.boohoo.com 
WEBSITE TO A CORE 
MARKET OF 16 TO 24 YEAR 
OLD CONSUMERS IN THE 
UK AND GLOBALLY.

  06

24787.04   11 May 2016 9:23 AM Proof 5

CONT ENT S

STRATEGIC REPORT

GOVERNANCE

FINANCIAL STATEMENTS

Financial and operational highlights 
Chairman’s statement 
Our business model 
Review of the business 
Financial review 
Risk management 
Corporate social responsibility 
Awards 

2
6
8
10
14
19
22
24

Board of directors 
Corporate governance report 
Directors’ report 
Directors’ remuneration report 
Statement of directors’ responsibility  
in respect of the annual report  
and financial statements 

28
30
33
36

48

VISIT US ONLINE AT: 
www.boohooplc.com

Independent auditors’ report 
to the members of boohoo.com plc 
Consolidated statement  
of comprehensive income 
Consolidated statement of  
financial position 
Consolidated statement of  
changes in equity 
Consolidated cash flow statement 
Notes to the financial statements 
Independent auditors’ report  
to the members of boohoo.com plc 
Company statement of  
comprehensive income 
Company statement of  
financial position 
Company statement of  
changes in equity 
Company cash flow statement 
Notes to the company  
financial statements 
Five year financial summaries 
Shareholder information 

52

54

55

56
57
58

76

78

79

80
81

82
86
88

  1

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016#WeAreNowHIGHLIGHT S

REVENUE (£m)

2016

2015

2014

2013

2012

67.3

29.0

195.4

139.9

109.8

+40%

£195.4 million

ADJUSTED EBITDA (£m)

18.7

14.1

12.2

+32%

2016

2015

2014

2013

2012

3.9

2.2

£18.7 million

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24787.04   11 May 2016 9:23 AM Proof 5

stock code: BOOSTRATEGIC REPORTFINANCIAL HIGHLIGHTS
 ❱ Revenue up 40% (42% CER(1))

 ❱ UK up 38%, rest of Europe up 25% (35% CER), rest of world up 56% (63% CER)
 ❱ 33% of revenue is generated outside the UK

 ❱ Gross margin 57.8% (retail gross margin 58.8%)
 ❱ Adjusted EBITDA £18.7 million, up 32%
 ❱ Profit before tax £15.7million, up 42%
 ❱ Strong balance sheet with cash of £58.3 million and no debt

OPERATIONAL HIGHLIGHTS
 ❱ Over 4.0 million active customers(2), up 34% on prior year
 ❱ UK, USA and Australian apps launched and responsive websites introduced for European sites, improving mobile 

and tablet offering  (now 66% of sessions)

International growth accelerated through focus on key markets

 ❱
 ❱ Warehouse extension completed and in use
 ❱ Expansion of product range driving growth and brand appeal 

(1) CER designates Constant Exchange Rate translation of foreign currency revenue. 
(2) Active customers defined as having shopped in the last year.

Revenue

Gross profit

Gross margin

Adjusted EBITDA

Profit before tax and exceptional items

Profit before tax

Cash at year end

Basic earnings per share

2016
£000

195,394

112,911

57.8%

18,711

15,674

15,674

58,281

1.11p

2015
£000

139,851

85,045

60.8%

14,126

12,322

11,068

54,146

0.75p

Change

+40%

+33%

-300bps

+32%

+27%

+42%

+£4.1m

+48%

Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges 
and exceptional costs (see page 15).

  3

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016“THE 2016 FINANCIAL YEAR WAS  
AN EXCELLENT ONE FOR  
boohoo.com, IN WHICH WE 
CONTINUED TO STRENGTHEN 
OUR POSITION AS THE LEADING 
PURE-PLAY ONLINE, OWN BRAND 
FASHION RETAILER.”

24787.04   11 May 2016 9:23 AM Proof 5

stock code: BOOSTRATEGIC REPORT#WeAreFunCONT ENT S

STRATEGIC REPORT 

Chairman’s statement 
Our business model  
Review of the business 
Financial review 
Risk management 
Corporate social responsibility   
Awards 

VISIT US ONLINE AT:
www.boohooplc.com

5

6
8
10
14
19
22
24

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016#WeAreFun 
 
 
 
 
 
 
 
 
 
CHAIRMAN’S S TAT EMENT

The 2016 financial year was an excellent one for boohoo.com, 
in which we continued to strengthen our position as the 
leading pure-play online, own brand fashion retailer. 
Revenues grew by 40% and by 42% on a constant currency 
basis, whilst adjusted EBITDA has risen by 32% and profit 
before tax by 42 %. It was pleasing to note that high rates of 
growth were achieved across all regions, and of particular 
note is the strong performance achieved in rest of world, 
where revenues increased by 56% or by 63% on a constant 
currency basis. Our strategy of concentrating promotional 
activity and marketing spend in our key markets with the 
greatest potential has supported this growth and delivered 
increased market share, whilst attaining our profitability 
targets.

New product categories and extended ranges of clothing 
have contributed to the high level of growth, underlining 
the diverse appeal of the brand. This year, the successes 
of the Plus-size and Petite brands have been highlights. 
The recognition of the boohoo brand has attracted other 
multi-brand internet retailers, with whom we commenced a 
successful wholesale trial in the second half of the year.

We have continued to invest in technology to improve the 
shopping experience, with responsive websites in Europe 
and the introduction of our app in the UK, Australia and the 
USA. Other territories will receive the app during 2016. Our 
investment in a warehouse extension, which became fully 
operational in late 2015, will provide sufficient capacity for 
future growth plans.

The group is ideally positioned to take advantage of the 
preference of its young customers for fast fashion shopping 
on the internet. Demand from this market segment continues 
to increase globally, affording boohoo.com with great 
opportunities for growth. International sales have been a 
highlight and it is our expectation that growth in key markets 
will continue as we gain market share with our product and 
service offering.

I am delighted that Sara Murray joined the board in April 
2016 as a non-executive director. Sara’s experience as an 
entrepreneur in the technology sector will bring invaluable 
expertise to the group. Sara’s business achievements include 
being the founder of confused.com and buddi, the provider of 
mobile tracking devices. Sara was awarded an OBE in 2012 
for her services to entrepreneurship and innovation.

At the time of the company’s admission to AIM the company 
set out that “It is the directors’ intention that the company 
will apply for a listing on the Premium Segment of the Official 
List of the London Stock Exchange as soon as reasonably 
practicable following publication of the accounts for the 
period ending 28 February 2016.” The board has considered 
this statement in the light of subsequent events and 
considers that AIM remains the more appropriate market for 
the company at this point in its development. The board has 
therefore agreed that boohoo.com will remain on the AIM 
market for the present and that the matter will be kept under 
periodic review.

It continues to be a great privilege for me to work alongside 
my fellow board members and a passionate co-founder-led 
executive management team who have made the business 
the success it is today. boohoo.com remains a dynamic 
business driven by the collective effort and expertise of all 
its employees, to whom I wish to offer my gratitude and 
congratulations in achieving such commendable results.

PET ER WILLIAMS  
Chairman 
25 April 2016

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“ OUR STRATEGY OF 
CONCENTRATING 
PROMOTIONAL 
ACTIVITY AND 
MARKETING 
SPEND IN OUR KEY 
MARKETS WITH THE 
GREATEST POTENTIAL 
HAS SUPPORTED 
THIS GROWTH 
AND DELIVERED 
INCREASED MARKET 
SHARE, WHILST 
ATTAINING OUR 
PROFITABILITY 
TARGETS.”

6     

stock code: BOOSTRATEGIC REPORT  7

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016OUR BUSINESS MODEL

DESIGN
Our speed, agility and market 
knowledge enable us to deliver 
attention-demanding, aspirational 
style first.

VALUE
Our sourcing ability
 and supply chain management 
delivers outstanding 
product value.

BRAND

 We are differentiated by our 

inclusiveness, the breadth of our 

product range and the way we 

connect with our customers. 

ENGAGEMENT

Through two-way social media 

contact, we recruit, connect with 

and learn from our brand 

evangelists constantly.

WE ARE ENTIRELY FOCUSED ON OUR CUSTOMER, AND 
EVERY ELEMENT OF OUR MODEL BEGINS AND ENDS 
WITH THEM. WE ENGAGE, WE LISTEN, WE LEARN, WE 
CREATE AND REPEAT. 

TOGETHER, WE ARE boohoo.com

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stock code: BOOSTRATEGIC REPORTDESIGN

Our speed, agility and market 

knowledge enable us to deliver 

attention-demanding, aspirational 

style first.

VALUE

Our sourcing ability

 and supply chain management 

delivers outstanding 

product value.

BRAND
 We are differentiated by our 
inclusiveness, the breadth of our 
product range and the way we 
connect with our customers. 

ENGAGEMENT
Through two-way social media 
contact, we recruit, connect with 
and learn from our brand 
evangelists constantly.

  9

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016#WeAreReadyRE VIEW OF T HE BUSINESS

“ REVENUE GROWTH 
HAS BEEN STRONG 
ACROSS ALL 
TERRITORIES, DRIVEN 
BY AN OPTIMISED MIX 
OF PROMOTIONS AND 
MARKETING ACTIVITY, 
AN EXPANDED 
PRODUCT RANGE, 
AND SUPPORTED 
BY WEBSITE 
IMPROVEMENTS, NEW 
APPS, MORE DELIVERY 
AND RETURN 
OPTIONS AND GREAT 
CUSTOMER SERVICE.”

DESCRIPTION OF THE BUSINESS MODEL
boohoo.com sells own-brand clothing, shoes and accessories 
through the boohoo.com websites to a core market of 16 to 
24 year old consumers in the UK and globally. Combining 
cutting-edge, aspirational design with an affordable price 
tag, boohoo.com has grown rapidly since 2006, developing 
a brand identity and an international online proposition for 
consumers, and now has over four million active customers.

boohoo.com is a well-established brand in the UK, Ireland 
and Australia and currently sells products into over 100 
countries. Currently the group operates through English, 
French, German, Italian and Spanish language websites. 

Products are designed, sourced and subsequently distributed 
globally from a central UK warehouse. Marketing activity 
is performed through a variety of media including TV 
advertising, billboards, social media, digital media and via 
the websites. Hundreds of products are added to the website 
each week through our on-site photography and art studio 
and displayed in gallery photos. The speed and agility of the 
group enables it to be first to market with the latest on-trend 
styles and fashion.

STRATEGY AND OBJECTIVES
The group’s strategy is built around four pillars of growth 
– Recruitment, Reach, Retention and keeping it Real. 
Recruitment of new customers to the websites is driven 
by targeted marketing spend and by maintaining a highly 
attractive website displaying the latest fashions in quality 
products at value prices. Reach is achieved by focusing on key 
new markets abroad, developing foreign language websites 
and product offerings tailored to local tastes, broadening the 
product range and using innovative social and digital media 
to engage with new customers. Retention of customers is 
secured by providing a great customer experience from the 
website visit, delivery, customer service and from the quality, 
fit and style of the product – all leading to brand loyalty. 
Keeping it Real means maintaining discipline in cost control 
in the business and driving efficiency improvements.

Our product strategy is to continue to expand womenswear 
in plus, tall and petite sizes, extend the range of accessories 
and fashion footwear, develop lingerie and beauty lines, 
to increase menswear and raise the awareness of the 
boohooMan brand.

PERFORMANCE DURING THE YEAR
Revenue for the year increased to £195.4 million, up 40% 
(42% CER) on the previous year.

Growth in the UK, our largest market, was 38%, with revenue 
reaching £130.1 million. 

Revenue growth in the rest of Europe was 25% (35 % CER), 
impacted by the weak euro. Rest of the world revenue 
growth of 56% (63% CER) was very encouraging, driven by 
strong performances in the Australian and US markets. The 
proportion of international revenues has grown from 32.5% to 
33.4% of total revenue, despite the adverse exchange rates.

In the second half of the year we trialled selling to third party 
internet retailers, which has proven to be successful. We 
intend to expand the number of third party partners in order 
to build our brand internationally and broaden our customer 
reach.

We have refined the mix of marketing expenditure and price 
and delivery promotions to optimise profitability and sales 
growth. This has resulted in a decrease in marketing spend 
as a percentage of sales, offsetting a reduction in gross 
margin. Gross margin was 57.8% (2015: 60.8%) in spite of 
adverse exchange rate movements and the impact of lower 
margin third party sales, the latter reducing margin by 
100bps compared to the previous year. Marketing expenditure 
was 10.2% of revenue compared to 13.2% in the previous 
year. Adjusted EBITDA was £18.7 million (2015: £14.1 million), 
an increase of 32% on the prior year and profit before tax was 
£15.7 million (2015: £11.1million), an increase of 42%. 

FASHION
Our customers are offered the very latest fashion trends 
through our “new in” updates on our websites, with up to 
100 new styles launched every day. The combination of 
high fashion, great value prices and effective marketing 
encourages customers to shop for every occasion on a 
regular basis from a choice of around 20,000 styles. 

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stock code: BOOSTRATEGIC REPORTOur test-and-repeat model reduces stock holding risk, whilst 
rapid response enables us to reorder strong selling lines to 
quickly satisfy demand.

Our core womenswear ranges of dresses, tops, jackets and 
footwear have continued to perform strongly. A key factor in 
the high growth we have experienced in the year has been the 
expanded range of clothing, with Plus-size, Petite, swimwear 
and denim growing very strongly. We also introduced a 
broader lingerie range, which has performed very well.

In the spring, we launched boohoo brands, which has made 
shopping for a chosen look or occasion much easier and 
more enjoyable, collating similar styles and co-ordinates in 
categories, such as boohoo Nights and boohoo Blue. Not 
only is searching time reduced, but complementary items 
are also easier to find. The “inspire me” and Stylefix pages 
ensure our customer sees the latest trends and receives 
the latest fashion tips as well as an engaging lifestyle and 
social interest media stream. Menswear continues to grow 
and from early 2016 has been presented on its own website, 
separate to women’s, in order to enhance its identity and 
appeal to men.

MARKETING
Our “#WeAreUs” 2015 marketing campaign featured an 
innovative approach providing us a platform to demonstrate 
our inclusivity and connect with customers on different 
levels. We used product stories and customer sentiment to 
create seasonal campaigns based around “WeAre” such as 
Stylists, Free, Hot, Dreamers, Ready, Now and Family. These 
created touch points around which to create content and 
open up conversations with our customers. Our young, social 
customer base spend significant amounts of time developing 
connections with their interest groups and this campaign 
gave us the opportunity to engage with them by tapping into 
those interests. Our aim was to promote loyalty through 
building a greater emotional connection with our customers, 
expressing our brand personality and the core values of fun, 
inclusivity and individuality. 

  11

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016#WeAreFreeRE VIEW OF T HE BUSINESS CONTINUED

Marketing activity focused on our key markets and included TV advertising, 
press and out-of-home, media events, college ambassador programmes and 
influencer partnerships. In our key markets we have also engaged local bloggers 
and personalities with significant social reach to promote the brand. Our most 
recent celebrity signing was hit singer/songwriter Charli XCX, who has entered 
into an exclusive design collaboration for a series of ranges over the next 12 
months. Charli XCX has a following of 2.8 million Facebook fans and is hugely 
popular amongst our targeted demographic. Other initiatives included a UK 
student ambassador programme launched at key universities, whilst in France we 
sponsored Secret Story, the reality TV series. 

Next year will see us refocusing on the “#WeAreUs” message by creating 
communities to put the customer’s voice at the centre of each campaign using 
social media feeds within our content hub Stylefix. We will focus on improving our 
customer contact strategy, which will encompass a holistic targeting approach 
aimed at engaging, rewarding and creating ambassadors for our brand. The 
introduction of our app has enabled us to employ push messaging to keep 
customers informed of the latest promotions, offers and trends and the roll-out of 
the app to other markets will extend the reach of this media.

CUSTOMER INTERACTION
In the 12 months to 29 February 2016, over 4.0 million customers shopped with us, 
an increase of 34% on the same period a year ago, whilst order frequency has also 
increased. Website traffic growth was strong, up 30% on the previous 12 months 
to 206 million sessions. Conversion rate to sale improved from 3.6% to 4.0% of 
sessions. On social media we have 0.5 million followers on Twitter and a reach of 
9.6 million, 1.4 million followers on Instagram, 2.3 million Facebook likes and a 
reach of 4.3 million and 1.0 million views recorded on YouTube. We also feature on 
other social media sites including Vine, Snapchat and Pinterest.

Our customer services team is multi-lingual and responds to customer queries 
from a variety of media and aims for excellence in response time and problem 
resolution. We constantly measure our performance internally and monitor 
external customer review websites such as Trustpilot to ensure we maintain 
best-in-class standards. 

boohoo.com customers are able to choose from a range of delivery options, which 
we are constantly refining as new opportunities become available. We operate 
a midnight cut-off for next day delivery, Sunday delivery and collect+ in the UK. 
In 2015 we reduced the shipping time to Australia by one day and have plans to 
introduce more collection and return options via third party stores and distribution 
networks. Customers in the UK are able to use a website portal to choose their 
preferred return option from April 2016.

TECHNOLOGY
In the first half of the financial year, we converted the remaining European 
websites, including France and Germany, to fully responsive sites (meaning the 
website layout responds to the size of the device being used by the customer). Now 
all our websites are responsive, improving viewing and ease of use.

Android and iPhone Apps have been introduced in the UK, USA and Australia and 
will be rolled out to other territories later in 2016. Mobile and tablet use continues 
to rise and now accounts for 66% of sessions.

PEOPLE
In the previous financial year, our senior management team was strengthened with 
a number of new positions, to provide the expertise we needed for the growth of 
the business. In 2015 we added two more senior positions: International Director, 
which we see as a key appointment in the execution of our international growth 
strategy; and Customer Services Director, which will help us fulfil our objective of 
maintaining the best and most efficient customer service. Sara Murray, who has 
considerable experience in the technology sector, joins as a non-executive director 
in April 2016. The rate of growth in revenue has required an increase in personnel 
in the volume-related functions in customer service and warehousing. The total 
workforce now stands at 1,015, up from 784 at 28 February 2015.

WAREHOUSE
The new warehouse extension entered service in August 2015, following a further 
£7.7 million capital expenditure investment, with 270,000 additional square feet 
made available from three mezzanine floors. Work has started to expand capacity 
by another 275,000 square feet from three more mezzanine floor layers to cater 
for planned future growth. Total warehouse capacity now stands at 525,000 square 
feet, equivalent in size to over six football pitches.

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stock code: BOOSTRATEGIC REPORTWe have converted a large number of warehouse operatives’ 
contracts from agency to permanent and revised our pay 
structure to attract and retain capable and experienced 
teams to meet the demands of our expanding business. The 
new pay structure is closely aligned with the National Living 
Wage such that this will not drive any material increase in 
costs next year. Agency staff are engaged to support the 
operation in peak periods, optimising the efficient use of 
labour resources.

DISTRIBUTION CENTRE IN BURNLEY
Our global distribution centre is situated in Burnley in north-
west England and less than 30 miles from the head office 
in Manchester. The 100,000 sq ft warehouse extension went 
into operation in September 2015. The building is fitted at 
present with two mezzanine floors providing an additional 
2.3 million unit capacity and by August 2016 another three 
floors will come into service, giving a total capacity of 7.7 
million units.

Bespoke picking trolleys designed to fit with our racking 
and shelving configurations, a ring conveyor and sorter and 
hand-held bar code scanners all contribute to smooth and 
efficient operation.

  13

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016FINANCIAL RE VIEW

The group has achieved a strong performance with revenues and profits increasing in all territories. 

SALES REVENUE BY GEOGRAPHICAL MARKET

UK

Rest of Europe

Rest of world

SALES REVENUE AT CONSTANT EXCHANGE RATE

UK

Rest of Europe

Rest of world

2016
£000

130,096

22,630

42,668

195,394

2016
£000

130,096

22,630

42,668

195,394

2015
£000

94,342

18,086

27,423

139,851

2015
£000

94,342

16,721

26,097

137,160

Growth in sterling terms has been impacted by currency headwinds across our international business, especially in Europe and Australia. 

KPIS (RETAIL)

Active customers(1)

Number of orders

Conversion rate to sale(2)

Average order value(3)

Number of items per basket

2016

4.0 million

8.3 million

4.0%

£33.59

2.62

2015

3.0 million

5.8 million

3.6%

£35.28

2.56

Change
%

+38%

+25%

+56%

+40%

Change
%

+38%

+35%

+63%

+42%

Change

+34%

+44%

+40bps

–4.8%

+2.3%

(1)  Defined as having shopped in the last year.
(2)  Defined as the percentage of orders taken to internet sessions.
(3)  Calculated as gross sales including sales tax divided by the number of orders.

Active customer numbers have increased by 33.8% compared to the previous 12 month period as we continue to grow our customer base and retain existing customers. 
Conversion rates have increased to 4.0%. Average order value has seen a small decline of 4.8% to £33.59 as we have sought to keep our prices highly competitive and 
target product and delivery offerings at price points most appealing to our young customers. This has been partially offset by the number of items per basket increasing 
by 2.3% to 2.62.

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stock code: BOOSTRATEGIC REPORTCONSOLIDATED INCOME STATEMENT

Revenue

Cost of sales

Gross profit

Gross margin

Distribution costs

Administrative expenses

Other income

Operating profit

Finance income

Profit before tax

Adjusted EBITDA

Calculation of adjusted EBITDA

Operating profit

Depreciation and amortisation

Share-based payments

Exceptional items 

Adjusted EBITDA

2016
£000

195,394

(82,483)

112,911

57.8%

(45,501)

(53,756)

1,392

15,046

628

15,674

2015
£000

139,851

(54,806)

85,045

60.8%

(30,653)

(43,814)

–

10,578

490

11,068

Change

+40%

+50%

+33%

–300bps

+42%

+42%

18,711

14,126

+32%

15,046

3,058

607

–

18,711

10,578

2,002

292

1,254

14,126

Gross margin reduced from 60.8% to 57.8%, driven by the growth in third party sales, the shift from marketing expenditure to promotions to drive sales growth and the 
effect of adverse exchange rates. The growth in third party sales had the effect of reducing the blended gross margin percentage by 100 bps.

Distribution costs have increased in line with revenue growth whilst administrative expenses, which include marketing expenses, have risen due to the combination of 
revenue growth and the building of our infrastructure to support the future business expansion. 

The exceptional items of £1.3 million in the previous year, included in administrative expenses, related to IPO expenses. 

EBITDA (adjusted) increased by 32%  from £14.1 million to £18.7 million.

  15

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016FINANCIAL RE VIEW CONTINUED

TAXATION
The effective rate of tax for the year was 20.6% (2015: 24.1%), which is marginally higher than the blended UK statutory rate of tax for the year of 20.1% (2015: 21.1%) 
principally due to depreciation in excess of capital allowances.

EARNINGS PER SHARE
Basic underlying earnings per share (calculated before exceptional items) increased by 29% from 0.86p to 1.11p. Basic earnings per share increased by 48% from 
0.75p to 1.11p.

STATEMENT OF FINANCIAL POSITION

Intangible assets

Property, plant and equipment

Financial assets

Deferred tax 

Non-current assets

Working capital

Net financial assets

Cash and cash equivalents

Current tax liability

Net assets

2016
£000

4,542

21,426

28

231

26,227

(4,248)

(4,866)

58,281

(1,967)

73,427

2015
£000

4,561

10,854

–

46

15,461

(2,882)

821

54,146

(1,173)

66,373

Net assets have increased by £7.1 million, driven by profitability during the year. Working capital has reduced primarily due to an increase in payables and accruals 
relating to our increased trading activity.

LIQUIDITY AND FINANCIAL RESOURCES
Free cash flow was £12.1 million compared to £5.8 million in the previous financial year. Working capital requirements decreased: inventories increased due to the 
requirement to hold more products to serve our growing customer base; receivables, payables and accruals increased in line with trading activity. Capital expenditure 
was increased to £13.6 million as we have continued to invest in our warehouse and IT systems to support projected growth in trade. The closing cash balance was 
£58.3 million.

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stock code: BOOSTRATEGIC REPORTCONSOLIDATED CASH FLOW STATEMENT

Profit for the year

Depreciation charges and amortisation

Share-based payments charge

Tax expense

Finance income

Increase in inventories

Increase in trade and other receivables

Increase in trade and other payables

Capital expenditure

Free cash flow

Net proceeds raised from IPO

Purchase of own shares by Employee Benefit Trust

Finance income

Tax paid

Non-cash changes and exchange differences

Repayment of borrowings

Net cash flow

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

2016
£000

12,438

3,058

607

3,236

(628)

(7,481)

(2,452)

16,968

(13,611)

12,135

–

(331)

619

(2,627)

(5,661)

–

4,135

54,146

58,281

2015
£000

8,405

2,002

292

2,663

(490)

(1,393)

(523)

3,053

(8,166)

5,843

47,515

(401)

368

(2,650)

802

(2,742)

48,735

 5,411

54,146 

TRENDS AND FACTORS LIKELY TO AFFECT FUTURE PERFORMANCE
The market for online fashion is forecast to continue to grow and, along with the increasing use of the internet globally, provides a favourable backdrop for the group with 
much opportunity for further growth. Customers throughout the world are seeking quality product at value prices lower than those available on the high street. boohoo.
com’s target market of 16 to 24 year olds has a high propensity to spend on fashion and the market is resilient to external macroeconomic factors.

  17

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016FINANCIAL RE VIEW CONTINUED

HEALTH AND SAFETY
The group places great importance on health and safety at work and has policies to enforce best practice.

NUMBER OF EMPLOYEES OF EACH GENDER AT THE YEAR END

Directors of the parent company

Senior managers

Other employees

Male

6

32

439

477

Female

1

54

483

538

OUTLOOK
The worldwide market for internet fashion sales continues to expand as shopping preferences lean towards the convenience and price advantage afforded by internet 
retailers. We have built a brand and infrastructure to capitalise upon this opportunity and we will continue to grow our market share globally by focusing on key markets. 

Our strategy will be to use a combination of marketing to drive new customer acquisition and promotions to secure sales, all the while supported by the most convenient 
delivery and return options and high level of customer service. We will continue to broaden the range of products and to refine the online shopping experience with the latest 
technologies to ensure we provide the most user-friendly website possible. 

We have had an encouraging start to the 2017 financial year, the outlook for the group remains positive and we believe that the continued implementation of our strategy will 
allow us to build on the success of 2016. 

18     

24787.04   11 May 2016 9:23 AM Proof 5

stock code: BOOSTRATEGIC REPORTRISK MANAGEMENT

The board reviews annually, and additionally whenever there is a perceived major change in, the principal risks and uncertainties facing the group together with an 
assessment of mitigating factors. The following are considered to be the principal risks and uncertainties, although these may not be exhaustive in that other unknown 
risks may have an adverse effect on the business.

STRATEGIC RISKS

Risk Heading

Competition risk

 °

Risk Factors

Mitigation

Competitors may be able to offer consumers like-for-like 
better quality, better value, superior customer service, more 
generous delivery terms, better website functionality or better 
brand image, thereby eroding market share

Fashion and consumer 
demands risk

 °

 °

 °

Failing to keep abreast of the latest trends in colour and style 
could lead to lost sales and erosion of market share

Failure to react quickly enough to fashion changes could lead 
to lost sales

Buying the incorrect quantities of product relevant to demand 
may result in lost sales opportunities or excess inventory

 °

 °

 °

 °

 °

 °

 °

 °

 °

Competitor activity and offerings are reviewed regularly 
to remain abreast of market developments and identify 
competitive advantages

Consumers’ changing preferences are monitored internally 
and by market research to ensure product and service is 
relevant to demand

Developments in ecommerce trends are monitored to keep 
abreast of the latest developments and innovations

Performance targets control key deliverables (product quality, 
customer service and traffic)

Highly competent designers and buyers are adept at 
interpreting fashion and acquiring desirable product

Buyers and designers keep up to date with fashion changes 
through fashion shows, predictive agencies and fashion press

Product range planning ensures sufficient product offering to 
cover expected demand using the test-and-repeat model

Rapid response to fashion trends is achieved by using 
factories capable of short lead times

Buying, merchandising and marketing departments operate 
cohesively, with regular cross-functional communication

  19

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016RISK MANAGEMENT CONTINUED

OPERATIONAL RISKS

Risk Heading

Risk Factors

Systems and technical risk

 °

 °

 °

Hardware or software failure could disable the website or 
operational systems

Cyber attack is an increasingly major risk

System capacity due to high transactional volumes may be 
compromised, leading to error or failure

 ° Websites hosted by third party, which may be subject to 

business failure

 °

Loss of or theft of consumer data could lead to loss of 
reputation and breach of data protection regulations

Supply chain risk

 °

The business is dependent upon suppliers with whom 
relationships have been developed over time and whose 
loss through insolvency, disaster or denial of supply may be 
difficult to replace at short notice

Mitigation

 °

 °

 °

 °

 °

 °

 °

 °

Duplicate back-up system in remote location protects against 
hardware failure and to some extent software failure

Systems documentation and recovery procedures are in place 
and tested periodically

High security threshold and appropriate IT access and usage 
policies protect from virus and malicious attack and are 
regularly reviewed 

System load planning is undertaken to ensure transaction 
volumes do not impinge on performance

Storage of personal data is tightly controlled and limited in 
accordance with data protection guidelines

Supply risk is spread over many suppliers with no major 
individual dependencies

Extensive and up-to-date knowledge of supplier base would 
enable alternative sources to be found relatively quickly

Levels of inventory are adequate to cover short periods of 
supply delay

Loss of key facilities

 °

Fire, flood, or other disaster could lead to part or total, 
temporary or permanent closure of facilities

 ° Warehouse is protected by 24 hour security, access control, 

fire protection and sprinkler systems

People risk

 °

 °

Competitors are inclined to poach key staff and talented 
individuals

Employees may leave the company for better pay and 
prospects elsewhere

 °

 °

 °

 °

Head office is protected by security alarm, access control, fire 
protection and sprinkler systems 

Electric power continuity is protected by back-up generators

A comprehensive disaster recovery and business continuity 
plan supported by a disaster committee is under development

Incentive schemes for senior managers are operated, 
including share ownership, bonus and incentive schemes 
linked to business performance

 °

Succession planning aims to reduce key man dependencies

20     

24787.04   11 May 2016 9:23 AM Proof 5

stock code: BOOSTRATEGIC REPORTREPUTATIONAL RISKS

Risk Heading

Risk Factors

Mitigation

Customer dissatisfaction

 °

Adverse customer experience through poor product quality, 
product recall due to faulty manufacture or use of illegal 
substances in manufacture, labour abuses or environmental 
damage by third party suppliers could lead to reputational 
damage and customer boycott of the brand

 °

Adverse customer experience through refund disputes or 
poor customer service could damage reputation

FINANCIAL RISKS

Financial risk

 °

Poor business performance or lack of appetite for the sector 
may impede raising of capital 

 °

Exchange rate fluctuations may erode margins

 °

 °

 °

 °

 °

A system of factory approvals is operated, ensuring that 
manufacturers agree to a set of acceptable standards

Compliance with manufacturers’ agreements is monitored by 
periodic audit

Customer service levels and complaints are monitored and 
internet sites are reviewed for customer opinions

Regular budgeting and forecasting ensures working capital 
is sufficient for business requirements and rapid reaction to 
adverse business performance

Uncertainty due to fluctuating exchange rates is reduced by 
appropriate hedging policies

  21

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016CORPORAT E SOCIAL RESPONSIBILIT Y

“ AT boohoo.com 
WE BELIEVE IN 
OPERATING IN A FAIR 
AND SUSTAINABLE 
MANNER AND THIS 
INCLUDES DOING 
THE RIGHT THING 
BY ALL OF OUR 
STAKEHOLDERS.”

At boohoo.com we believe in operating in a fair and 
sustainable manner and this includes doing the right thing 
by all of our stakeholders. We have a proactive CSR policy 
which is regularly reviewed and reported upon to the Audit 
Committee. We know that it is important that we adopt a 
responsible attitude towards the environment, the people 
we work with in our supply chain and in the communities in 
which we operate and that we value our employees. We are 
full members of Business in the Community (BITC), leading 
experts in social responsibility for businesses in the UK.

WORKPLACE
The total number of employees at the end of February 2016 
was 1,015, which was a 29% increase from last year. Gender 
diversity across the business is strong. The percentage of 
males was 47% and females 53% and we have 59% of senior 
management positions held by women. 

Our annual “your view” all-employee survey is a key activity 
in employee engagement in which anonymous and honest 
feedback is encouraged. Based on the responses in the 
previous survey, we have introduced more flexible working 
hours this year.

boohoo.com actively seeks ways to alleviate unemployment in 
young people and to provide opportunities for young people to 
reach their potential. Highlights for the year included:

 °

 °

 °

 °

122 previously unemployed people have been taken on 
permanently at the Burnley distribution centre

The business employed three apprentices at head office, 
twelve in customer services and seven in the warehouse

In 2015, we employed 15 interns and a further 20 are 
expected to join the business in July 2016, across buying, 
merchandising, marketing and public relations

boohoo.com is working in collaboration with five 
universities to further develop employment and research 
opportunities for young people and will sponsor Graduate 
Fashion Week in June 2016

COMMUNITY
In 2015, boohoo.com raised £43,000 through colleague 
fundraising events and charitable donations. Highlights 
included: 

 °

 °

Style for Stroke – A celebrity slogan T-shirt campaign 
was launched as part of boohoo.com’s collaboration 
with the charity Style for Stroke. The aim is to raise 
awareness of stroke and the work of the Stroke 
Association amongst young people. The highly publicised 
campaign has so far raised £5,800 for the charity and 
had a social reach of over eight million people

Christmas presents and donations of £1,700 from staff 
were given to children in Manchester in connection with 
the Mission Christmas Key 103 appeal

 ° We hosted two young entrepreneur events and provided 

financial support

 °

Employees participated in a baking event to raise £700 
for Macmillan and £3,500 was donated to Oxfam’s Nepal 
Earthquake appeal 

Our future charity strategy will centre on Teenage Cancer 
Trust, Ditch the Label and World Vision in the UK and we will 
also partner with charities in New York and Sydney.

MARKETPLACE/PRODUCT 
We are a member of SEDEX and utilise SEDEX as a basis 
for assessing and controlling supplier conformance. We 
have progressed further during the year in the coverage 
of SEDEX approved suppliers with 80% of supplies coming 
from audited, approved factories and our objective is to 
work towards full coverage. In addition, we perform our 
own factory visits and our plan for the forthcoming year is 
to increase the number of visits, with regular reviews of the 
largest suppliers. All suppliers have access to our supplier 
manual via a portal to ensure they are aware of boohoo.com’s 
standards, policies and procedures.

22     

24787.04   11 May 2016 9:23 AM Proof 5

stock code: BOOSTRATEGIC REPORTPictured:  Charity cake judging at head office

Pictured:  Wear a football shirt day for charity

ENVIRONMENT 
boohoo.com acts responsibly to reduce energy consumption 
and to use energy more efficiently to reduce its environmental 
impact. We are monitoring and reporting on all wastage. In 
2015, all the cardboard and plastic waste from our warehouse 
was recycled. For our Manchester site, we recycle all paper 
and plastic waste. At our head office, we have a programme 
to replace lighting with efficient motion-activated LED panels, 
whilst in our warehouse and certain areas of the head office, 
lighting is activated by motion sensors. Recycled materials 
are used in our outer plastic packaging and swing tickets.

The CO2 output from heating and lighting in the offices and 
warehouse in the year was 1,842 tonnes (2015: 1,252 tonnes) 
and from employee air travel was 152 tonnes (2015: 153 
tonnes).

On behalf of the board

MAHMUD KAMANI 
CAROL KANE 
NEIL CAT T O
25 April 2016

Pictured:  Charity fundraising at our warehouse

  23

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016AWARDS

2010

2011

2012

2013

2014

2015

REVEAL CLICK TO BUY AWARDS – 
BEST FOR BARGAINS; BEST PLACE 
TO SPEND £50

LORRAINE AWARDS –
BEST ONLINE RETAILER

REVEAL CLICK TO 
BUY AWARDS –
BRILLIANT FOR BARGAINS 
EXPERIAN HITWISE TOP 10 
WEBSITE IN APPAREL AND 
ACCESSORIES CATEGORY 

COSMOPOLITAN 
FASHION AWARDS –
BEST FOR BARGAINS

LORRAINE AWARDS –

BEST ONLINE RETAILER

REVEAL ONLINE FASHION AWARDS – 

BEST FOR A BARGAIN; BEST ONE-STOP 

LORRAINE AWARDS – 

BEST ONLINE RETAILER

SHOP; BEST ONLINE SHOP 

OF THE YEAR

SPECIAL ACHIEVEMENT AWARD 

– BURNLEY BUSINESS AWARDS

COSMOPOLITAN MAGAZINE FASHION 

AWARDS – BEST FOR CURVES

U MAGAZINE HIGH STREET STYLE AWARDS – 

FASHION AWARDS – 

U MAGAZINE (IRELAND) – 

WINNERS BEST EXCLUSIVE 

ONLINE STORE

FABULOUS HIGH STREET 

BEST PLACE TO SHOP FOR 

FASHION UNDER £30; BEST 

PARTY WEAR

LORRAINE AWARDS – 

BEST ONLINE RETAILER

BEST ONLINE RETAILER

FABULOUS HIGH STREET 

ONE-STOP SHOP; 

FABULOUS FOR CURVES

FASHION AWARDS – FABULOUS ONLINE 

MANCHESTER EVENING NEWS – 

BUSINESS OF THE YEAR 

(OVER £100 MILLION)

DRAPERS AWARDS – 

BEST FASHION PURE-PLAY ETAILER 

OF THE YEAR

24     

24787.04   11 May 2016 9:23 AM Proof 5

stock code: BOOSTRATEGIC REPORT2010

2011

2012

2013

2014

2015

REVEAL CLICK TO BUY AWARDS – 

BEST FOR BARGAINS; BEST PLACE 

LORRAINE AWARDS –

BEST ONLINE RETAILER

TO SPEND £50

LORRAINE AWARDS –
BEST ONLINE RETAILER

REVEAL CLICK TO 

BUY AWARDS –

BRILLIANT FOR BARGAINS 

EXPERIAN HITWISE TOP 10 

WEBSITE IN APPAREL AND 

ACCESSORIES CATEGORY 

COSMOPOLITAN 

FASHION AWARDS –

BEST FOR BARGAINS

LORRAINE AWARDS – 
BEST ONLINE RETAILER

SPECIAL ACHIEVEMENT AWARD 
– BURNLEY BUSINESS AWARDS

U MAGAZINE (IRELAND) – 
WINNERS BEST EXCLUSIVE 
ONLINE STORE

FABULOUS HIGH STREET 
FASHION AWARDS – 
BEST PLACE TO SHOP FOR 
FASHION UNDER £30; BEST 
PARTY WEAR

REVEAL ONLINE FASHION AWARDS – 
BEST FOR A BARGAIN; BEST ONE-STOP 
SHOP; BEST ONLINE SHOP 
OF THE YEAR

COSMOPOLITAN MAGAZINE FASHION 
AWARDS – BEST FOR CURVES

LORRAINE AWARDS – 
BEST ONLINE RETAILER

U MAGAZINE HIGH STREET STYLE AWARDS – 
BEST ONLINE RETAILER

FABULOUS HIGH STREET 
FASHION AWARDS – FABULOUS ONLINE 
ONE-STOP SHOP; 
FABULOUS FOR CURVES

MANCHESTER EVENING NEWS – 
BUSINESS OF THE YEAR 
(OVER £100 MILLION)

DRAPERS AWARDS – 
BEST FASHION PURE-PLAY ETAILER 
OF THE YEAR

  25

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016“THE BOARD AS A WHOLE IS 
COLLECTIVELY RESPONSIBLE FOR 
THE SUCCESS OF THE GROUP AND 
PROVIDES ENTREPRENEURIAL 
LEADERSHIP OF THE GROUP WITHIN 
THE FRAMEWORK OF EFFECTIVE 
CONTROLS, WHICH ENABLE RISK TO 
BE ASSESSED AND MANAGED.”

24787.04   11 May 2016 9:23 AM Proof 5

24787.04   11 May 2016 9:23 AM Proof 5

stock code: BOOGOVERNANCECONT ENT S

GOVERNANCE 

Board of directors 
Corporate governance report 
Directors’ report 
Directors’ remuneration report 
Statement of directors’ responsibilities  
in respect of the annual report  
and financial statements 

VISIT US ONLINE AT:
www.boohooplc.com

 27

28
30
33
36

48

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016BOARD  OF  DIRECT ORS

1

1
5

28     

1 2

1 2
5 6

2 3
7

2 3
6 7

3 4
7

3 4
7 8

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOGOVERNANCEPET ER  WILLIAMS
Non-executive Chairman

MAHMUD  KAMANI
Joint Chief Executive

CAROL  KANE
Joint Chief Executive

NEIL  CAT T O
Chief Financial Officer

2 3
7

3 4
7

Mahmud founded boohoo.com with Carol Kane 
in 2006, leveraging over 30 years of experience in 
the fashion and clothing industry. Mahmud is an 
entrepreneur, with expertise encompassing all 
areas of the supply chain from sourcing, import 
and wholesale. Mahmud is an inspirational leader, 
having built a strong team and engendered loyalty 
from many long-serving employees.

Carol has 27 years of experience in the fashion 
industry. Starting her career as a designer, then 
fashion buyer, Carol has worked for Mahmud 
Kamani for the past 20 years supplying high street 
retailers. Carol co-founded boohoo.com in 2006 
and since inception has worked on marketing, 
product and brand strategy both domestically and 
abroad.

Neil qualified as a chartered accountant with Ernst 
& Young and spent nine years working in their 
Manchester, Palo Alto and Reading offices. He was 
previously Finance Director of dabs.com plc and 
has held senior financial positions in BT plc and 
The Carphone Warehouse Group plc.

1

1 2

Peter is chairman of the Nomination Committee.

Peter is currently the Chairman Designate of U 
and I Group plc, Senior Independent Director and 
Chairman of Remuneration Committee of both 
Sportech PLC and Rightmove plc. He is Chairman 
of Mister Spex, an online retailer specialising in 
eyewear based in Berlin, and is a trustee of the 
Design Council. In the past, he was the Senior 
Independent Director of ASOS plc for almost eight 
years and also served on the boards of Jaeger, 
Cineworld Group plc, EMI group, Blacks Leisure 
Group plc, OfficeTeam, Silverstone, JJB Sports 
plc, GCap Media plc, and Capital Radio group plc. 
In his executive career, he was Chief Executive 
at Alpha group plc and prior to that was Chief 
Executive of Selfridges plc, where he also acted as 
Chief Financial Officer for over ten years. Peter is a 
chartered accountant.

DAVID  FORBES
Non-executive director & 
1
Senior Independent Director
5

ST EPHEN  MORANA
Non-executive director

1 2
5 6

MARK NEWT ON-JONES
Non-executive director

2 3
6 7

SARA  MURRAY
Non-executive director

3 4
7 8

David is chairman of the Remuneration Committee 
and sits on the Audit and Nomination Committees.

David is currently Non-executive Chairman of Entu 
(UK) plc, a non-executive director of Addo Food 
Group and a non-executive director and Chairman 
of the Remuneration Committee at Renew Holdings 
plc. He was previously Non-executive Chairman of 
Northern Ballet Theatre Limited and MaxAim LLP. 
Former non-executive directorships included Vertu 
Motors plc and Codex Holdings. David qualified 
as a chartered accountant in 1984 and has been 
a leading figure in Corporate Finance advisory 
services for many years, including 22 years in the 
investment banking division of N M Rothschild. 
David’s areas of expertise include mergers and 
acquisitions, corporate strategy and corporate 
finance involving both equity and debt.

Stephen is chairman of the Audit Committee 
and sits on the Nomination and Remuneration 
Committees.

Stephen was until April 2016 the Chief Financial 
Officer of Zoopla Property Group plc, the FTSE 250 
digital media business which he took through IPO 
in 2014. He was formerly the Chief Financial Officer 
of Betfair plc, one of the UK’s most successful 
internet businesses, where he also held the 
position of interim CEO. He also chairs the Audit 
Committee at GVC, the UK-listed online gaming 
business. Stephen is a chartered accountant and 
an INSEAD alumnus.

Mark sits on the Audit, Nomination and 
Remuneration Committees.

Mark is CEO of Mothercare plc, which he joined 
in 2014. He was the former CEO of Shop Direct, a 
position he held for almost ten years until 2013. 
Under Mark’s stewardship, Shop Direct embarked 
on one of the largest retail integrations in Europe, 
merging and integrating with Littlewoods and Great 
Universal Stores, and a significant transformation 
journey to one of the UK’s leading multi-channel 
retailers with mobile, online, and digital platforms. 
Mark led the launch of the successful online fashion 
brand, very.co.uk. Prior to Shop Direct, Mark spent 
18 years at Next PLC, during the last five of which 
he was responsible for Next Directory. Mark is 
chairman of the charity Graduate Fashion Week.

Sara joined the Board in April 2016.

Sara is founder and CEO of buddi, a provider of 
mobile tracking devices. Sara was the founder and 
CEO of Inspop.com Limited (trading as confused.
com) until 2002. Sara was a non-executive director 
of Schering Health care for five years and member 
of the governing board of Innovate UK (Technology 
Strategy Board). She is a Member of the Council of 
Imperial College London and was awarded an OBE 
for services to entrepreneurship and innovation in 
2012.

  29  29

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016CORPORAT E  GOV ERNANCE  REPORT

BOARD GOVERNANCE
The directors acknowledge the importance of the principles set out in the Quoted 
Companies Alliance Corporate Governance Code (“QCA Code”). Although the QCA 
Code is not compulsory for AIM quoted companies, the directors intend to apply the 
principles as far as they consider appropriate for a company of boohoo.com plc’s 
size and nature in accordance with the QCA Code for Small and Mid-Size Quoted 
Companies 2013 and are committed to maintaining high standards of corporate 
governance, although the company is not required to comply with the UK Corporate 
Governance Code.

THE BOARD
The directors’ biographies appear on pages 28 and 29.

The board comprises eight directors, three of whom are executive directors and 
five of whom are non-executive directors, reflecting a blend of different experience 
and backgrounds. Each of Peter Williams, David Forbes, Mark Newton-Jones, 
Stephen Morana and Sara Murray were prior to appointment considered to be 
“independent” non-executive directors under the criteria identified in the QCA 
Corporate Governance Code. In addition, David Forbes is the Senior Independent 
Director.

THE ROLE OF THE BOARD
The board as a whole is collectively responsible for the success of the group and 
provides entrepreneurial leadership of the group within the framework of effective 
controls, which enable risk to be assessed and managed. It sets out the group’s 
values and standards and ensures that its obligations to shareholders and other 
stakeholders are understood and met.

The board has a formal schedule of matters reserved to it for decision, including 
approval of strategic plans and the annual operating plan, significant investments 
and capital projects, treasury and risk management policies. All directors take 
decisions objectively in the interests of the group.

Guidelines are in place concerning the content, presentation and timely delivery of 
papers by management to directors for each board meeting so that the directors 
have enough information to be properly briefed. Where issues arise at board 
meetings, the Chairman ensures that all directors are properly briefed and, when 
necessary, appropriate further enquiries are made. The division of responsibilities 
between the Chairman and joint Chief Executives is clearly established and has 
been agreed by the board.

All directors have access to the advice and services of the Chief Financial 
Officer and Company Secretary, who are responsible for ensuring that the board 
procedures are followed and that applicable rules and regulations are complied 
with. In addition, procedures are in place to enable the directors to obtain 
independent professional advice in the furtherance of their duties, if necessary, at 
the company’s expense.

30     

BOARD COMMITTEES
The company has three committees, namely Audit, Nomination and Remuneration 
Committees. 

AUDIT COMMITTEE
Stephen Morana is the Chairman of the Audit Committee, which has primary 
responsibility for monitoring the quality of internal controls, ensuring that the 
financial performance of the company is properly measured and reported on 
and reviewing reports from the company’s auditors relating to the company’s 
accounting and internal controls, in all cases having due regard to the interests of 
shareholders. The Audit Committee meets three times a year. Stephen Morana has 
recent and relevant financial experience. He is a chartered accountant and until 
recently was Chief Financial Officer at Zoopla Property Group plc, having previously 
held a number of senior finance positions. Mark Newton-Jones and David Forbes 
are the other members of the Audit Committee.

The Audit Committee met three times during the year and also after the year end 
and matters considered at these meetings included: reviewing and approving the 
report and financial statements for the year ended 28 February 2015, the half 
year results to 31 August 2015 and the report and financial statements for the 
year ended 29 February 2016; discussion with the external auditors to confirm 
their independence and scope for audit work; considering the reports from 
external auditors identifying any accounting or judgemental issues requiring the 
board’s attention and the auditors’ assessment of internal controls; reviewing 
and approving the group’s tax strategy; reviewing the company’s risk register 
and business continuity procedures; considering the work of the corporate social 
responsibility function; and considering the adequacy of the whistle-blowing 
facility, the anti-bribery training and monitoring and data protection policy and 
procedures.

The Audit Committee chairman has maintained dialogue with the auditors outside 
of the scheduled meetings and meets with the auditors without the presence of 
executive directors and members of the finance team.

NOMINATION COMMITTEE
Peter Williams is the chairman of the Nomination Committee which will identify 
and nominate, for the approval of the board, candidates to fill board vacancies 
as and when they arise. The committee also considers matters of succession 
planning. The Nomination Committee meets at least once a year and otherwise as 
required. David Forbes, Mark Newton-Jones and Stephen Morana are the other 
members of the Nomination Committee.

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOGOVERNANCEREMUNERATION COMMITTEE
The chairman of the Remuneration Committee is David Forbes. This committee 
reviews the performance of the executive directors and determines their terms and 
conditions of service, including their remuneration and the grant of share awards, 
having due regard to the interests of shareholders. The Remuneration Committee 
meets at least twice a year. Mark Newton-Jones and Stephen Morana are the other 
members of the Remuneration Committee.

The responsibilities and activities of the Remuneration Committee are set out in 
more detail in the Directors’ Remuneration Report.

EXECUTIVE COMMITTEE
The Executive Committee comprises the three executive directors and selected 
members of the senior executive management. The committee meets at least 
monthly and has the responsibility for dealing with the day-to-day management of 
the group and developing and executing strategy.

BOARD AND COMMITTEE MEETINGS
It is intended that the board meets at least eight times a year, the Audit Committee 
at least three times a year, the Nomination Committee at least once a year and the 
Remuneration Committee at least twice a year.

RISK MANAGEMENT AND INTERNAL CONTROL
The board has overall responsibility for the group’s systems of internal control 
and risk management and for reviewing the effectiveness of those systems. Such 
systems are designed to manage rather than eliminate the risk of failure to achieve 
business objectives. Any system can only provide reasonable and not absolute 
assurance against material misstatement or loss.

The board confirms that there are ongoing procedures for identifying, evaluating 
and managing significant risks faced by the group and that it has reviewed these 
risks and the procedures with management before the financial year end. 

The board has an internal risk management procedure to identify, with relevant 
management, the major business risks facing the group and to put in place 
appropriate policies and procedures to manage those risks. Internal and external 
risks, which are assessed on a continual basis, may be associated with a 
variety of internal or external sources, including control breakdowns, disruption 
in information systems, competition, inadequate financing, poor business 
performance, natural catastrophe and regulatory requirements. These involve 
a process of control, self-assessment and reporting that will be established to 
provide a documented trail of accountability, which will be reported to the board.

Management reports on its review of the risks and how they are managed to 
both the board and Audit Committee, whose role it is to review the key risks 
inherent in the business and the systems of control necessary to manage those 
risks. The Audit Committee presents its findings to the board as appropriate. 

Management also reports to the board on major changes in the business and 
external environment which affect significant risks. Where areas for improvement 
in the systems are identified, the board considers the recommendations made by 
management and the Audit Committee. 

Detailed policies ensure the accuracy and reliability of financial reporting and 
the preparation of the financial statements including the consolidation process. 
The board reviews the system of internal controls during the year to identify any 
significant failures or weaknesses. 

PERFORMANCE EVALUATION
The Chairman completed an internal evaluation of the board (including sub-
committees and individual board members) in February 2016, involving anonymous 
questionnaires formulated to enable the board to confirm that its performance, 
as well as the contribution of each of the executive and non-executive directors, 
demonstrate commitment to their respective roles and that the board members’ 
respective skills complement each other and enhance the overall operation of the 
board. The results of this evaluation confirmed that the board and its committees 
were working to the satisfaction of the Chairman and achieving their objectives.

RELATIONS WITH SHAREHOLDERS
The company maintains an active dialogue with its shareholders through a planned 
programme of investor relations. This activity is a keystone of the company’s 
corporate communications programme and is headed by the Joint Chief Executives 
and the Chief Financial Officer. The board is informed of shareholder views as part 
of the regular reporting process and matters for discussion.

The programme includes formal presentations in London of the company’s full 
year and interim results and meetings between institutional investors, analysts and 
senior management on a regular basis. Regular communication with shareholders 
also takes place through the company’s annual and interim report and via the 
company website (www.boohooplc.com), which contains up-to-date information on 
the group’s activities.

The Annual General Meeting is an important opportunity for communication with 
both institutional and private shareholders and also involves a short statement on 
the company’s latest trading position. Shareholders may ask questions of the full 
board, including the chairs of Audit, Remuneration and Nomination Committees. 
The result of the proxy votes submitted by shareholders in respect of each 
resolution will be available on the company’s website or on request to the Company 
Secretary. 

  31
  31

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016CORPORAT E  GOV ERNANCE  REPORT CONTINUED

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS
The table below shows the attendance of individual directors at board meetings and committee meetings of which they are members during the year.

Peter Williams
Mahmud Kamani
Carol Kane
Neil Catto
David Forbes
Stephen Morana
Mark Newton-Jones

Board

Eligible to 
attend

Audit Committee

Remuneration Committee

Attended

Eligible to 
attend

Attended

Eligible to 
attend

Attended

Nomination Committee
Eligible to 
attend

Attended

9
9
9
9
9
9
9

9
9
8
9
8
8
8

–
–
–
–
3
3
3

–
–
–
–
3
3
3

–
–
–
–
2
2
2

–
–
–
–
2
2
2

2
–
–
–
2
2
2

2
–
–
–
2
2
2

As at 25 April 2016, the board has met once since the end of the financial year.

AUDITORS’ INDEPENDENCE
The Audit Committee reports to the board on the effectiveness, value and independence of the auditors on an annual basis. The Audit Committee also approves the 
extent of non-audit work undertaken by the auditors to ensure that it does not interfere with their independence and has established guidelines for the value of non-audit 
services permitted to be undertaken by the auditors. The board is satisfied with the independence and objectivity of the auditors, PricewaterhouseCoopers LLP, and is 
recommending their reappointment at the AGM.

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stock code: BOOGOVERNANCEDIRECT ORS’ REPORT

The directors present their directors’ report and audited consolidated financial 
statements for the year ended 29 February 2016.

PRINCIPAL ACTIVITIES
The principal activity of the company is that of a holding company. The principal 
activity of its subsidiary undertakings is that of internet clothing retailer. 

BUSINESS REVIEW
The directors are required by Company Law to set out a fair review of the 
business, its position at the year end and a description of the principal risks 
and uncertainties facing the group and to prepare the financial statements in 
accordance with applicable law and International Financial Reporting Standards 
(“IFRS”). The strategic report on pages 2 to 23 provides this review and financial 
position and these are incorporated by cross-reference and form part of this 
report. The corporate governance report on pages 30 to 32 should be read as 
forming part of the directors’ report. 

RESULTS AND DIVIDENDS
Group profit after tax for the year to 29 February 2016 was £12.4 million (2015: £8.4 
million). The audited financial statements for the year for the group and company 
are set out on pages 52 to 85.

The directors do not recommend the payment of a dividend.

DIRECTORS
The biographies of the directors in office at the date of this report are set out on 
pages 28 and 29. 

The interests of the directors in the shares of the company and their share options 
and awards are detailed in the remuneration report on page 45.

The company maintains directors’ and officers’ liability insurance which gives 
appropriate cover for any legal action brought against the directors. The company 
has also provided an indemnity for its directors, which is a qualifying third party 
indemnity provision for the purposes of section 234 of the Companies Act 2006 
and was in place during the year and up to the date of approval of the financial 
statements.

SHARE CAPITAL AND RESTRICTIONS ON SALE OF SHARES
The authorised and issued share capital of the company and details of shares 
issued during the year are shown in note 18. The issued share capital at  
29 February 2016 was 1,123,267,330 shares of 1p.

M Kamani, C Kane, J Kamani, R Kamani, N Kamani, C Bale and P Cvetkovic have 
agreed pursuant to the Placing Agreement not to dispose of any of their shares 
in the company within 36 months of Admission on 14 March 2014 without the 
consent of Zeus Capital (or its successor nominated broker). C Hughes (the wife 
of former director of boohoo.com UK Limited, R Hughes) has also agreed not to 
sell any of 20,420,723 shares within 36 months of admission without the consent 
of Zeus Capital (or its successor nominated broker). N Kamani and the trustees of 
N Kamani’s children’s trust have agreed not to dispose of the 76,422,349 shares 
gifted to them on 30 September 2015 by M Kamani for a period of 18 months from 
that date without the consent of Zeus Capital.

Powers related to the issue and buy-back of the company’s shares are included in 
the company’s articles of association and such authorities are renewed annually by 
shareholders at the Annual General Meeting.

EMPLOYEE BENEFIT TRUST
The Employee Benefit Trust (“EBT”) is used by the company to provide share 
incentives to its employees. The trustees are Appleby Trust (Jersey) Limited, an 
independent professional body based in Jersey. The EBT holds 1,000,000 shares 
purchased on 1 August 2014 at 40p each with a view to hedging part of the 
company’s liability to settle SIP, ESOP and SAYE awards.

The trustees may only vote on those shares where the beneficial interest has 
been transferred to the beneficiary and then in accordance with the beneficiary’s 
instructions.

SHARE INCENTIVE PLAN TRUST
The Share Incentive Plan (“SIP”) trust is used by the company to provide free 
shares as share incentives to its employees. The trustees are Capita IRG Trustees, 
an independent UK professional body. The SIP trustee buys shares and holds them 
in trust for the benefit of employees who remain with the company for three years. 
The trust holds 4,090,641 shares, of which 2,922,000 were allocated upon flotation 
for a nominal value of £29,220 and 1,168,641 of which were purchased on 19 June 
2015 for £331,244, by company loan. The trustees may vote on the beneficiaries’ 
shares in accordance with the beneficiaries’ instructions.

  33  33

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016DIRECT ORS’ REPORT CONTINUED

SUBSTANTIAL SHAREHOLDERS
Shareholders holding more than 3% of the company’s shares as at 15 April 2016:

Shareholder
Mahmud Kamani
Old Mutual Global Investors
Jalal Kamani
Rabia Kamani
Nurez Kamani
Baillie Gifford & Co Limited
Carol Kane
Ruane, Cunniff & Goldfarb

Number of ordinary 
shares held
198,932,382
127,192,217
76,485,370
76,485,370
61,772,280
58,563,415
50,980,421
43,215,799

Percentage held
17.71%
11.32%
6.81%
6.81%
5.50%
5.21%
4.54%
3.85%

ASSESSMENT OF PROSPECTS AND VIABILITY
The group’s business activities together with the factors that are likely to affect 
the future development, performance and position of the group, are set out in the 
strategic report on pages 2 to 23.

controllable over a short time period. In addition, the group has a strong cash 
position at the year end, with a cash balance of £58.3 million, which the directors 
consider is more than adequate for the planned investments and cash flow 
requirements of the group. 

The group operates a regular budgeting, forecasting and long-range planning 
cycle, which is integrated with strategic plans and objectives. This planning cycle, 
in which the board are substantively involved, ensures, as far as is possible, that 
the profitability, cash flow and capital requirements of the business are sufficient 
to ensure its ongoing viability. Annual budgets, against which performance is 
compared, are prepared in advance of the next financial year. A cadence of weekly, 
monthly and quarterly forecasts is operated to monitor, control and report on 
performance in the current financial year. These forecasts form the basis upon 
which the board satisfies its requirements to update stakeholders with relevant 
financial performance and prospects. Once a year, three year financial plans are 
prepared to assess the medium and longer term prospects of the group and its 
finance requirements, based on its strategic plans.

The directors have reviewed the group’s profitability in the three year plans, the 
annual budgets and medium-term forecasts, including assumptions concerning 
capital expenditure and expenditure commitments and their impact on cash flow. 
The directors consider that a three year plan is the appropriate period to project 
financial plans with a reasonable level of certainty in line with their current 
strategic objectives. 

The business model affords a great deal of flexibility in responding to demand and 
economic changes: the wide range of products and relatively low buy quantities 
reduce inventory risk; a large customer base across many countries reduces 
specific economic and fashion dependencies; retail customers pay at the time 
of order with a small risk of default; and the high marketing expenditure is very 

Based on their assessment of prospects and viability, the directors confirm that 
they have a reasonable expectation that the group will be able to continue in 
operation and meet its liabilities as they fall due in the three year period ending 
February 2019.

GOING CONCERN
Having considered the prospects and viability as detailed above, the directors also 
considered it appropriate to prepare the financial statements on the going concern 
basis, as explained in the basis of preparation in note 1 to the financial statements.

FINANCIAL RISK MANAGEMENT
Financial risk management is detailed in note 20 to the financial statements. 

EMPLOYEE POLICIES
The quality, commitment and effectiveness of the group’s employees are crucial 
to its continued success. Employee policies and programmes are designed 
to encourage employees to become interested in the group’s activities and to 
reward employees according to their contribution and capability. Employee 
communications are a priority and regular briefings are used to disseminate 
relevant information. Employee surveys are undertaken to allow employees to 
express their views anonymously on many aspects of their work lives. Suggestion 
boxes are used to allow employees to voice their opinions for improvements and 
change. Employee share ownership is encouraged through free share schemes 
and employee share option plans.

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stock code: BOOGOVERNANCEEmployment policies do not discriminate between employees or potential 
employees on the grounds of colour, race, ethnic or natural origin, sex, marital 
status, sexual orientation, religious beliefs or disability. If an employee were to 
become disabled whilst in employment and as a result was unable to perform his 
or her duties, every effort would be made to offer suitable alternative employment 
and assistance with retraining.

HEALTH AND SAFETY
The group is committed to providing a safe place of work for employees. Group 
policies are reviewed on a regular basis to ensure that policies regarding training, 
risk assessment, safe working and accident management are appropriate. There 
are designated officers responsible for health and safety and issues are reported at 
each board and executive meeting.

GREENHOUSE GAS EMISSIONS
The group measures its operational carbon footprint in order to limit and control 
its environmental impact. Only the impact of the group’s direct activities are 
included, as the full impact of the entire supply chain of large numbers of suppliers 
cannot be measured practically. The section on social responsibility on pages 22 
and 23 is incorporated into this report by cross-reference.

STATEMENT ON DISCLOSURE OF INFORMATION TO AUDITORS
The directors who held office at the date of approval of this directors’ report 
confirm that, so far as they are each aware, there is no relevant audit information 
of which the company’s auditors are unaware and each director has taken all the 
steps that he/she ought to have taken as a director to make himself/herself aware 
of any relevant audit information and to establish that the company’s auditors are 
aware of that information.

INDEPENDENT AUDITORS
The auditors, PricewaterhouseCoopers LLP, have indicated their willingness to 
continue in office and a resolution that they be reappointed will be proposed at the 
annual general meeting.

ANNUAL GENERAL MEETING
The annual general meeting of the company will be held at 2 p.m. on 24 June 
2016 at the offices of TLT Solicitors, Manchester. The notice of the meeting will be 
available to view on the group’s website boohooplc.com at least 20 days before the 
meeting.

On behalf of the board

MAHMUD KAMANI 
CAROL KANE 
NEIL CAT T O 
25 April 2016

  35  35

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016DIRECT ORS’ REMUNERAT ION  REPORT

ANNUAL STATEMENT BY THE CHAIRMAN OF  
THE REMUNERATION COMMITTEE
Dear shareholder, 
I am pleased to present the report of the Remuneration Committee on behalf of the 
directors covering the second year of the company’s trading on the AIM market of the 
London Stock Exchange.

REMUNERATION POLICY
The structure of our executive remuneration policy continues materially unchanged 
from the previous year as detailed in the policy report on page 37 that follows my 
statement. The Remuneration Committee is committed to complying with the 
principles of good corporate governance in relation to the design of its remuneration 
policy, and as such, our policy will take account of the UK Corporate Governance 
Code and other best practice guidance (for example, the QCA Remuneration 
Guidance and the Investment Association’s Principles of Remuneration), as far as 
is appropriate to boohoo.com’s management structure and the company’s size and 
listing.

Our policy objectives, to attract and retain the highest calibre directors and to design 
remuneration which promotes the long-term success of the company, remain the 
same. The policies are laid out in detail in the following report. We provide the 
opportunity for executives to receive short and long-term variable pay, dependent 
upon appropriate performance conditions, ensuring a clear link is established 
between shareholder value creation and the pay of our directors. 

As part of the effort to optimise the achievement of our policy objectives, the company 
is proposing to introduce a new long-term incentive plan (“LTIP”) for its directors and 
most senior managers. In future, these directors and managers will receive share 
incentives under the proposed LTIP rather than the existing Employee Share Option 
Plan (“ESOP”). Details of the proposed LTIP are included in the notice of AGM at 
which a resolution approving the LTIP will be proposed. The board recommends that 
shareholders vote in favour of this resolution as it will do in respect of its beneficial 
shareholdings.

We are committed to encouraging all our employees, as well as our senior 
executives, to be shareholders in the business. As part of facilitating this policy 
objective, we made awards to all employees under a UK HMRC-approved Share 
Incentive Plan during the 2015/16 financial year. In addition, during the year, we 
introduced an HMRC-approved Save As You Earn (“SAYE”) plan that was met with 
significant interest, with over 40% of eligible employees electing to sign up for the 
scheme.

REMUNERATION FOR THE YEAR ENDING 28 FEBRUARY 2017
During the year, the Committee reviewed overall levels of pay and the operation of 
the incentive arrangements to ensure they remain appropriate in light of the current 
business strategy and the interests of shareholders. The key points in relation to how 
we are implementing our policy for 2016/17 are as follows:

 °

The salaries of Mahmud Kamani and Carol Kane will not be increased but Neil 
Catto’s salary will be increased from 2015/16 levels.

 ° Maximum bonus opportunity will continue to be up to 75% of salary for executive 

directors dependent upon stretching revenue and EBITDA growth targets.

 °

 °

Long-term incentive awards will be made under a new LTIP plan based 
on three year performance targets immediately after it is approved by 
shareholders. Personal limits are detailed in the remuneration policy.

The founding shareholders and directors, Mahmud Kamani and Carol Kane, 
will continue to not be granted LTIP awards or other share incentives as they 
have retained substantial shareholdings in the company. 

PERFORMANCE AND REWARD  
FOR THE YEAR ENDED 29 FEBRUARY 2016
For the year ended 29 February 2016, in relation to the annual bonus plan, the 
company achieved outstanding revenue growth and, as a result, the “stretch”revenue 
growth target was achieved. Strong EBITDA performance over the year also resulted 
in the payout of a proportion of bonus based on this measure. As a result, in 
combination, employees across the company received 90% of their bonus potential. 
In the case of the executive directors, bonus payouts equated to 67.5 % of their basic 
salary.

Changes were made with respect to the structure of the remuneration for non-
executive directors. The revised approach was implemented with effect from March 
2015 and full details of the changes are highlighted on page 42 of this report. 

SHAREHOLDER FEEDBACK
The Remuneration Committee recognises that dialogue with shareholders plays a key 
role in informing the design of the remuneration policy and welcomes any feedback 
that shareholders may have. The Remuneration Committee will consider shareholder 
feedback received in relation to the remuneration policy and the remuneration report 
at the AGM each year. Any such feedback, plus any additional feedback received 
from time to time, will be considered as part of the company’s annual review of 
remuneration policy. Shareholders will be informed of any future major changes in 
remuneration policy in the remuneration report.

Consideration was given as to whether the remuneration policy should be put to 
a binding vote of shareholders as is required for fully listed companies. The board 
has taken advice and has considered the position of the vast majority of AIM listed 
companies and notes that no shareholder has raised any concerns about the 
company’s remuneration policy or its implementation. The board has concluded 
that the directors’ remuneration report will be subject to an advisory vote at the 
forthcoming annual general meeting of the company which we hope you will support 
as the directors will do in respect of their own beneficial shareholdings.

DAVID FORBES 
Chairman of the Remuneration Committee

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stock code: BOOGOVERNANCEPOLICY  REPORT
Pay philosophy
The Remuneration Committee (“Committee”) is responsible for determining, 
on behalf of the board, the company’s pay philosophy and the policy on the 
remuneration of the executive directors, the Chairman and other senior executives 
of the group.

The aim of the remuneration policy is to ensure that high calibre senior executives 
are provided with remuneration which is designed to promote the long-term 
success of the company. The policy includes performance-related elements 
which are transparent, stretching and rigorously applied so as to encourage 
enhanced performance and to reward, in a fair and responsible manner, individual 
contributions to the success of the company. The remuneration policy is designed 
to be compatible with risk policies and systems and to be aligned to the company’s 
long-term strategic goals. The policy framework is structured so as to adhere to 
the principles of good corporate governance and has been developed taking into 
account the principles of the UK Corporate Governance Code 2015. 

The performance-related variable pay component makes up a significant 
proportion of the overall package for senior executives and is designed to 
incentivise the delivery of the company’s growth strategy and other strategic and 
business objectives. The interests of the executives are designed to align with the 
interests of shareholders through encouraging equity ownership and, in support 
of this, awards under the company’s equity incentive plans are made where 
appropriate. 

Consideration of employment  
conditions elsewhere in the group
When setting the remuneration policy for executive directors, the Committee takes 
into account the overall approach to reward for, and the pay and employment 
conditions of, other employees in the group, especially when determining annual 
salary increases. This process ensures that any increase to the pay of executive 
directors is set in an appropriate context and is appropriate relative to increases 
proposed for other employees. The Committee is also provided with periodic 
updates on employee remuneration practices and trends across the group.

The principle of encouraging our senior executives to be shareholders in the 
business is reflected across the company as a whole and a key aim of the 
remuneration policy is to encourage widespread equity ownership across the 
whole employee base. In support of this objective we operate an HMRC-approved 
Share Incentive Plan and an approved SAYE option plan. 

Changes to the remuneration policy
Our pay philosophy and the broad structure of our remuneration policy will remain 
the same since the Remuneration Committee believes it is serving the Company 
well. However, one change to the policy for executive directors is proposed from 
the 2016/17 financial year onwards and this relates to the introduction of a new 
Long-Term Incentive Plan (“LTIP”). If approved by shareholders at the AGM in 
2016 the LTIP will, for executive directors and selected members of our senior 
management team, replace awards previously made under our Executive Share 
Option Plan (“ESOP”). 

In addition, we have made a change to the policy relating to the way in which non-
executive directors’ fees are delivered such that now a proportion of the annual fee 
is satisfied in company shares. 

Summary of our remuneration policy
The table below provides a summary of the key aspects of the company’s 
remuneration policy for executive directors. 

  37  37

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016DIRECT ORS’ REMUNERAT ION  REPORT CONTINUED

REMUNERATION POLICY TABLE FOR EXECUTIVE DIRECTORS 

Purpose and  
link to strategy

Operation

Maximum opportunity

Framework used to assess performance

Element

Base  
salary

 °

 °

 °

To aid 
recruitment 
and retention
To reflect 
experience 
and expertise
To provide an 
appropriate 
level of fixed 
basic income 

 °

 °

 °

Reviewed annually, with any increase 
usually becoming effective 1 March
Set initially at a level required to recruit 
suitable executives reflecting their 
experience and expertise
Any subsequent increase influenced by:
•	 Scope of the role
•	 Experience and personal 

performance in the role

•	 Average change in total workforce 

salary

•	 Performance of the group
•	 External economic conditions, such 

as inflation 

 °

Account taken of practice in comparable 
companies (e.g. those of a similar size 
and complexity)

 ° No recovery or withholding provisions 

apply

Annual 
bonus

 °

To reward 
the annual 
delivery of 
short to 
medium-term 
objectives 
relating to 
the business 
strategy

 °

All bonus payments are at the discretion 
of the Committee
 ° Not pensionable
 °

Payable in cash following the end of the 
year based on targets set at the start of 
the year
Targets are set and/or reviewed annually
Recovery provisions apply in certain 
circumstances at the discretion of the 
Committee (including where there 
has been a misstatement of accounts, 
an error in assessing any applicable 
performance condition, or in the event of 
misconduct on the part of the participant)

 °
 °

 °

 °

Annual increases 
will generally be 
restricted to those 
of the average of the 
wider workforce 
Increases beyond 
those awarded to 
the wider workforce 
(in percentage of 
salary terms) may be 
awarded in certain 
circumstances 
such as where 
there is a change 
in responsibility or 
experience, or a 
significant increase 
in the scale or 
complexity of the role 
and/or size and value 
of the company 

 °

Up to 75% of salary 
for all executive 
directors, dependent 
on performance

 °

The Committee reviews the salaries of executive 
directors each year taking due account of all the 
factors described in the salary policy 

 °

 °

 °

 °

Bonuses are based on performance measures 
with appropriate targets set and assessed by the 
Committee at its discretion
Those financial measures which are identified 
as the key indicators of success against the 
strategy (e.g. EBITDA and revenue) will represent 
the majority of bonus, with any other measures – 
where appropriate – representing the balance
Performance is measured over a single financial 
year 
20% of maximum bonus will be payable for 
achievement of a threshold level of performance, 
rising to 100% of maximum bonus for reaching 
stretch target

 ° Measures and weightings may change each year 

to reflect any year on year changes to business 
priorities at the discretion of the Committee

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24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOGOVERNANCEElement

Long-
Term 
Incentive 
Plan 
(“LTIP”)

Purpose and  
link to strategy

Operation

Maximum opportunity

Framework used to assess performance

 °

 °

Intended to 
align the long-
term interests 
of senior 
executives 
with those of 
shareholders
To incentivise 
the delivery of 
key strategic 
objectives 
over the 
longer-term

 °

 °

 °

 °

Awards may (though not necessarily) 
be granted annually in the form of 
performance shares
Options will have an exercise price which 
is no lower than the nominal value of 
shares at grant
Ability to exercise is dependent on 
performance targets being met during 
the performance period and continued 
service of the directors 
Recovery and withholding provisions 
apply in certain circumstances at the 
discretion of the Committee (including 
where there has been a misstatement 
of accounts, an error in assessing any 
applicable performance condition, or in 
the event of misconduct on the part of the 
participant) 

 ° Maximum limit 

contained within the 
proposed plan rules 
is 150% of annual 
salary for executive 
directors and an 
award of up to 125% 
of annual basic salary 
in the ordinary course 
Awards are at the 
discretion of the 
Committee and may 
be made at lower 
levels than this 
Exceptionally, at the 
discretion of the 
Committee, awards 
may be made in 
excess of 150% of 
salary per annum

 °

 °

 °

 °

 °

Awards vest based on challenging targets 
measured over a three year period and are 
dependent upon continued service
At least half of awards will normally be based 
on financial performance metrics (such as, 
inter alia, PBT or EPS)
Prior to each award the Committee will set 
threshold and stretch targets along with an 
intermediate vesting range. Details of this 
will be disclosed in advance in the annual 
report on remuneration unless the targets are 
commercially sensitive, in which case they will 
be disclosed retrospectively

Pension

 °

 °

 °

Other 
benefits

To aid 
recruitment 
and retention
To provide an 
appropriate 
level of fixed 
income 

Provide 
competitive 
benefits 
package 

 °

Executive directors may receive an 
employer’s pension contribution

 °

Employer’s defined 
contribution up to 5%  
of salary

 ° N/A

 °

The value of benefits 
may vary from year to 
year depending on the 
cost to the company

 ° N/A 

 °

 °

Executive directors may receive benefits 
including health care and life assurance, 
as well as other standard group-wide 
benefits offered by the company from time 
to time
Executive directors are also eligible to 
participate in any all-employee share 
plans operated by the company on 
the same basis as for other eligible 
employees (and in line with relevant 
HMRC rules)

  39  39

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016DIRECT ORS’ REMUNERAT ION  REPORT CONTINUED

CHOICE OF PERFORMANCE MEASURES  
 AND APPROACH TO TARGET SETTING
The performance metrics and targets that are set for the executive directors via 
the annual bonus plan and LTIP are carefully selected to align closely with the 
company’s strategic plan and key performance indicators.

In terms of annual performance targets the bonus is determined on the basis, 
primarily, of performance against financial measures which are identified as the 
key indicators of success against the strategy set annually. The precise metrics 
chosen, along with the weightings of each, may vary from year to year. The 
Committee will review the performance measures and targets each year and vary 
them as appropriate to reflect the priorities for the business in the year ahead.

In terms of the long-term performance targets, metrics for the LTIP awards 
will be set at the time of each grant but will normally include at least half based 
on financial performance in line with our key objectives of delivering returns to 
shareholders through achievement of our growth strategy. The Committee will 
disclose the targets for each award to the executive directors in advance in the 
annual report on remuneration unless the targets are commercially sensitive, in 
which case they will be disclosed retrospectively. The Committee will review the 
choice of performance measures and the appropriateness of the performance 
targets prior to each LTIP grant.

Challenging targets are set whereby modest rewards are payable for the delivery 
of threshold levels of performance, rising to maximum rewards for the delivery of 
substantial out-performance of our financial and operating plans.

DIFFERENCES IN REMUNERATION POLICY FOR EXECUTIVE 
DIRECTORS COMPARED TO OTHER EMPLOYEES
The Committee has regard to pay structures across the wider group when setting 
the remuneration policy for executive directors. The Committee, in particular, 
considers the general basic salary increase for the broader workforce when 
determining the annual salary review for the executive directors. 

Overall, the remuneration policy for the executive directors is more heavily 
weighted towards performance-related pay than for other employees. 
Performance-related long-term incentives are provided for those employees 
considered to have the greatest potential to influence overall levels of performance 
and those whose retention within the group is regarded as important. That said, 
whilst the use of the LTIP is confined to the more senior management in the group, 
there is a commitment to encouraging widespread equity ownership through, for 
example, our use of an HMRC-approved Share Incentive Plan and SAYE share 
option scheme.

The level of performance-related pay varies within the group by grade of employee 
and is informed by the specific responsibilities of each role as appropriate.

SERVICE CONTRACTS AND LOSS OF OFFICE PAYMENTS 
Service contracts normally continue until the executive director’s agreed 
retirement date or such other date as the parties agree. The company’s policy is 
that executive directors will be employed on a contract that can be terminated by 
the company on giving no more than one year’s notice, with the executive director 
required to give up to one year’s notice of termination.

A director’s service contract may be terminated without notice and without any 
further payment or compensation, except for sums earned up to the date of 
termination, on the occurrence of certain events such as gross misconduct. 
The circumstances of the termination (taking into account the individual’s 
performance) and an individual’s duty and opportunity to mitigate losses are taken 
into account by the Committee when determining amounts payable on/following 
termination.  Our policy is to reduce compensatory payments to former executive 
directors where they receive remuneration from other employment during the 
compensation period. The Committee will consider the particular circumstances 
of each leaver on a case by case basis and retains flexibility as to at what point, 
and the extent to which, payments would be reduced. Details will be provided in the 
relevant annual report on remuneration should such circumstances arise.

In summary, the contractual provisions are as follows:

Provision

Notice period

Termination payment

Detailed terms

Maximum of 12 months from both the company and the 
executive director

Payment in lieu of notice of base salary only, normally 
subject to mitigation and paid monthly1, subject to the 
discretion of the Committee

In addition, any statutory entitlements would be paid as 
necessary

Change of control

There will be no enhanced provisions on a change of 
control

1  The Committee may elect to make a lump sum termination payment (up to a maximum of 12 months’ 

base salary) as part of an executive director’s termination arrangements where it considers it 
appropriate to do so.

Annual bonus on termination
There is no contractual entitlement to annual bonus on termination. At the 
discretion of the Committee, in certain circumstances a pro rata bonus may 
become payable at the normal payment date for the period of active service only. 

40     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOGOVERNANCELTIP on termination
Any share-based entitlements granted under the company’s share plans will 
be determined on the basis of the relevant plan rules. In determining whether 
an executive director should be treated as a good leaver under the plan rules 
the Committee will take into account the performance of the individual and the 
reasons for his/her departure and, in the event of this determination being made, 
will set out its rationale in the following annual report on remuneration. 

 °

For an internal executive appointment, any variable pay element awarded in 
respect of the former role would be allowed to pay out according to its terms, 
adjusted as relevant to take into account the appointment. In addition, any 
other ongoing remuneration obligations existing prior to appointment would 
continue. 

 °

For external and internal appointments, the Committee may agree that the 
company will meet certain relocation expenses as appropriate.

APPROACH TO RECRUITMENT AND PROMOTIONS
The remuneration package for a new executive director would generally be set in 
accordance with the terms of the company’s remuneration policy in force at the 
time of appointment. In addition, with specific regard to the recruitment of new 
executive directors (whether by external recruitment or internal promotion), the 
remuneration policy will allow for the following: 

 ° Where new joiners or recent promotions have been given a starting salary at 
a discount to the mid-market level, a series of increases above those granted 
to the wider workforce (in percentage of salary terms) may be awarded over 
the proceeding few years, subject to satisfactory individual performance and 
development in the role.

 °

 °

The Committee may offer additional cash and/or share-based elements when 
it considers these to be in the best interests of the company and shareholders.  
Any such additional payments would aim to reflect the terms and value of 
remuneration relinquished when leaving the former employer.  

The annual bonus would operate in accordance with the terms of the policy, 
subject to the overriding discretion of the Committee. Depending on the timing 
and responsibilities of the appointment it may be necessary to set different 
performance measures and targets in the first year. 

For the appointment of a new chairman or non-executive director, the fee 
arrangement would generally be set in accordance with the fee policy in force at 
that time.

EXTERNAL NON-EXECUTIVE DIRECTOR POSITIONS
The company allows executive directors to hold external directorships subject to 
agreement by the Chairman on a case by case basis and, at the discretion of the 
Committee, to retain the fees received from those roles. 

NON-EXECUTIVE DIRECTORS’ LETTERS OF APPOINTMENT
The non-executive directors do not have service contracts with the company, 
but instead have letters of appointment. The letters of appointment are usually 
renewed every three years. Termination of the appointment may be earlier at the 
discretion of either party on three months’ written notice for the Chairman and one 
month’s written notice for other non-executive directors. None of the non-executive 
directors are entitled to any compensation if their appointment is terminated. 
Appointments will be subject to re-election at the AGM by rotation. 

  41
  41

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016DIRECT ORS’ REMUNERAT ION  REPORT CONTINUED

NON-EXECUTIVE DIRECTORS’ FEES
The non-executive directors’ fees policy is described below:

Element

Fees

Purpose and  
link to strategy

Operation

 °

To recruit and retain high 
calibre non-executives

 °

Fees are determined by the board, with non-executive directors 
abstaining from any discussion or decision in relation to their fees

 ° Non-executive directors are paid an annual fee for all board duties, 

 °

which will include an annual award of shares (with the value of shares 
determined at the market price in February of each year) 
In relation to the share element there will be certain lock-in restrictions 
which prevent the director selling these shares during the period of their 
appointment

 ° Non-executive directors will not receive awards under any of the 

 °

company’s incentive arrangements or receive any pension provision 
The fee levels are reviewed on a periodic basis, with reference to the time 
commitment of the role and market levels in companies of comparable 
size and complexity 

 ° Non-executive directors shall be entitled to have reimbursed all 

expenses that they reasonably incur in the performance of their duties, 
including taxes payable thereon

Maximum opportunity

 °
 °

There is no cap on fees
Fees may be increased to ensure 
they continue to appropriately 
recognise the time commitment 
of the role, increases to fee 
levels for non-executive directors 
in general and fee levels in 
companies of a similar size and 
complexity 

ANNUAL REPORT ON REMUNERATION – AUDITED INFORMATION
This section of the remuneration report contains details as to how the company’s remuneration policy was implemented during the year ended 29 February 2016.

DISCLOSURE OF DIRECTORS’ SINGLE-FIGURE TOTAL REMUNERATION FOR THE YEAR
The total single-figure remuneration of the directors during the year ended 29 February 2016 is set out below:

Director
Executive directors
Mahmud Kamani
Carol Kane
Neil Catto
Total executive directors
Non-executive directors
Peter Williams
David Forbes
Stephen Morana
Mark Newton-Jones
Total non-executive directors
Total

42     

Base salary 
and fees
£

Benefits
£

225,000
225,000
160,000
610,000

70,000
50,000
40,000
40,000
200,000
810,000

–
1,866
1,543
3,409

–
–
–
–
–
3,409

Annual 
bonus
£

151,875
151,875
108,000
411,750

–
–
–
–
–
411,750

Pension
£

–
11,250
7,958
19,208

–
–
–
–
–
19,208

Other
£

–
–
3,700
3,700

25,000
10,000
10,000
10,000
55,000
58,700

Total
£

376,875
389,991
281,201
1,048,067

95,000
60,000
50,000
50,000
255,000
1,303,067

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOGOVERNANCEThere were no long-term incentives due to vest in the financial year ended 29 February 2016.

The total single-figure remuneration of the directors during the year ended 28 February 2015 is set out below:

Director
Executive directors
Mahmud Kamani
Carol Kane
Neil Catto
Total executive directors
Non-executive directors
Peter Williams
David Forbes
Stephen Morana
Mark Newton-Jones
Total non-executive directors
Total

Base salary 
and fees
£

Benefits
£

Annual 
bonus
£

216,634
220,788
158,438
595,860

67,397
48,967
38,513
38,513
193,390
789,250

–
2,116
1,710
3,826

–
–
–
–
–
3,826

–
–
–
–

–
–
–
–
–
–

Pension
£

–
12,000
7,640
19,640

–
–
–
–
–
19,640

Other
£

–
–
3,000
3,000

–
–
–
–
–
3,000

Total
£

216,634
234,904
170,788
622,326

67,397
48,967
38,513
38,513
193,390
815,716

Figures in the single total figure remuneration include the following for the financial year:

Base salary and fees

The amount of salary or non-executive directors’ fees

Other

The value of SIP awards and SAYE options granted in the financial period for executive directors (SAYE option calculated as the 20% discount at 
grant on the three year plan) and the value of free shares issued to non-executive directors as part of their fees

Annual bonus

The amount of performance-related bonus receivable

Benefits

The value of private medical insurance and life assurance

ANNUAL BONUS
For the year ended 29 February 2016, each director’s potential bonus was 75% of basic salary. 50% of the potential bonus related to a revenue target and 50% of the 
potential bonus related to an EBITDA target. Bonus targets were as follows:

Financial target range
EBITDA target: 
Threshold £14m
Upper limit £19m or more
Revenue target: 
Threshold £140m
Upper limit £185m or more

Bonus % of salary

7.5%
37.5%

7.5%
37.5%

  43  43

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016DIRECT ORS’ REMUNERAT ION  REPORT CONTINUED

The amount of bonus payable varies on a sliding scale between the threshold and upper limit shown above. For the financial year ended 29 February 2016: EBITDA was 
£18.7 million, resulting in a payment of 30% of salary; and revenue was above the upper limit, resulting in a payment of 37.5% of salary. Bonuses payable were as follows:

Name
Mahmud Kamani
Carol Kane
Neil Catto

Bonus % of salary
67.5%
67.5%
67.5%

LONG-TERM SHARE INCENTIVES
No long-term incentive awards were due to vest during the year ended 29 February 2016.

As founder shareholders, neither Mahmud Kamani nor Carol Kane, both of whom have retained a significant equity stake in the company, received Executive Share 
Option Plan (“ESOP”) awards either on Admission or as part of any subsequent grants. Of the executive directors, only Neil Catto holds options under the ESOP subject to 
the achievement of performance conditions as follows: 

Name
Neil Catto 

No. of ordinary 
shares under option 
2,000,000 
1,553,398

Exercise price 
pence
50
25.75

Date of grant

Exercise period
14/03/14 14/03/17 to 13/03/24
22/05/15 22/05/18 to 21/05/25

The performance targets applying to the ESOP awards granted on Admission on 14/03/14 are based on the achievement of an aggregate group EBITDA target (as defined 
in the ESOP plan documentation) over the three financial years 2015, 2016 and 2017. 75% of the options will become exercisable for the achievement of 75% of the target, 
rising on a straight-line basis to 100% vesting for full achievement of the target. 

The performance targets for the shares granted on 22/05/15 are based upon the achievement of two key criteria, EBITDA (50%) and Total Shareholder Return (50%) over 
a three year period. Minimum “threshold” and “stretch” targets have been established by the Committee against these criteria. 

These targets are regarded by the board as commercially sensitive and as such will be disclosed to shareholders at the end of the performance period.

ALL-EMPLOYEE SHARE INCENTIVE PLAN (“SIP”)
The HMRC-approved all employee Share Incentive Plan purchases shares and holds them in trust for the benefit of employees who remain with the company for three 
years. There are no performance criteria for the SIP shares.

Name
Neil Catto 

No. of ordinary  
shares held in trust 
6,000 
3,571

Purchase price  
pence
50
28

Date of grant
14/03/14
19/06/15

Maturity date
14/03/17 
19/06/18 

SAVE AS YOU EARN SHARE SCHEME (“SAYE”)
The HMRC-approved all-employee Save As You Earn scheme allows employees to purchase shares at a 20% discount to market price at date of grant on the future option 
date. There are no performance criteria for the SAYE shares.

Name
Neil Catto 

44     

Estimated shares 
to be purchased 
at option date 
50,467 

Option price 
pence
21.4

Date of grant
29/06/15

Option date
01/08/18 

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOGOVERNANCENED SHARE INCENTIVE PLAN
The NED Plan was established on Admission to enable share options to be granted to certain non-executive directors on the same terms as the ESOP. Each of the 
non-executive directors that were awarded options waived his right to these awards during the year, such that no non-executive directors now hold any options in the 
company. It is not intended that further options be granted under the NED Plan, in accordance with best corporate governance practice.

DIRECTORS’ INTERESTS IN SHARES 
The table below sets out the beneficial and non-beneficial interests in ordinary shares as at the year end.

Name of director
Mahmud Kamani
Carol Kane
Neil Catto
Peter Williams
Stephen Morana
Mark Newton-Jones
David Forbes

Beneficially 
owned at 
28 February 
2015
275,354,731
50,980,421
–
400,000
379,098
309,467
240,000

Free share 
award under 
NED 
remuneration 
policy

Shares 
acquired/ 
(disposed of) 
during 
the year
– (76,422,349)
–
–
–
–
–
61,350
–
24,540
–
24,540
–
24,540

Beneficially 
owned at 
29 February 
2016
198,932,382
50,980,421
–
461,350
403,638
334,007
264,540

As a % 
of share 
capital
17.71
4.54
–
0.04
0.04
0.03
0.02

Outstanding 
share 
options
–
–
3,562,969
–
–
–
–

Shares held 
under SIP
–
–
9,571
–
–
–
–

SAYE 
options 
granted

Total 
interests 
in shares at 
29 February 
2016
– 198,932,382
50,980,421
–
3,623,007
50,467
461,350
–
403,638
–
334,007
–
264,540
–

SERVICE CONTRACTS
Each of the executive directors has a service contract dated 21 February 2014, under which there is a 12 month notice period from both the company and the director. 

The Chairman and non-executive directors provide their services under the terms of letters of appointment dated 21 February 2014. Under a variation to these letters of 
appointment, a share element was introduced to the remuneration package of the non-executive directors with effect from 1 March 2015 for a modest part of their total 
fee. It is agreed that there will be no increase in the remuneration of the non-executive directors for at least four years. Details of the remuneration of the non-executive 
directors is set out herein.

COMPOSITION OF THE REMUNERATION COMMITTEE
The members of the Committee during the year were David Forbes (Committee chairman), Stephen Morana and Mark Newton-Jones. Executive directors are invited 
to attend meetings, if requested by the Committee, in order to provide information and advice, to enable the Committee to make informed decisions. Each director is, 
however, specifically excluded from any matter concerning his own remuneration. Representatives of New Bridge Street, the Committee’s retained advisor, may also 
attend meetings by invitation. The Company Secretary attends meetings as secretary to the Committee. 

ADVISORS TO THE REMUNERATION COMMITTEE
During the year, the Committee received advice from Aon Hewitt Limited (part of the Aon plc group). No other company within the Aon plc group provides other services 
to the Company. The total fees paid to Aon Hewitt in respect of its services during the year were £18,610 (2015: £34,959). Aon Hewitt is a signatory to the Remuneration 
Consultants Group Code of Conduct. The Committee regularly reviews the external advisor relationship and is comfortable that Aon Hewitt’s advice remains objective and 
independent.

  45  45

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016DIRECT ORS’ REMUNERAT ION  REPORT CONTINUED

IMPLEMENTATION OF REMUNERATION POLICY FOR THE YEAR ENDING 28 FEBRUARY 2017 – UNAUDITED
Remuneration for the executive directors comprises the following elements, not all of which are currently provided to each executive director:

 °

 °

 °

 °

 °

 °

base salary

pension 

annual bonus

awards under the Long-Term Incentive Plan (“LTIP”)

all-employee Share Incentive Plan

all-employee Save As You Earn scheme

BASE SALARY
The salaries of the executive directors are as follows: 

Mahmud Kamani
Carol Kane
Neil Catto

Joint CEO
Joint CEO
CFO

From 1 March 2016
£225,000
£225,000
£180,000

From 1 March 2015
£225,000
£225,000
£160,000

The Committee believes that, when compared to market data, Neil Catto has been paid a salary which is below the market rate for the position he holds. The increase in 
his salary this year reflects the aim of the Committee to adjust his salary towards a more market-related rate over a period of time.

PENSION AND OTHER BENEFITS
Carol Kane and Neil Catto receive a company pension contribution of 5% of salary. Mahmud Kamani does not receive a company pension contribution. 

Carol Kane and Neil Catto receive company health care and life assurance.

ANNUAL BONUS
All of the executive directors are eligible to participate in the company-wide annual cash bonus plan. The Committee oversees the bonus plan, and any bonus payments 
are at the discretion of the Committee. The maximum bonus payable for the year ending February 2017 for executive directors remains the same as for the year ended 
February 2016 at 75% of base salary. Performance will be measured over the single financial year ending 28 February 2017. The performance targets are based on a 
combination of revenue and EBITDA metrics (as defined in the plan), with a 40/60 weighting respectively. This choice of metrics reflects that these measures have been 
identified as the key indicators of the company’s success against its growth strategy. The amount of bonus payable will be calculated as a percentage of base salary 
modified by a factor linked to the revenue and EBITDA metrics, for which there is a sliding scale set between upper and lower thresholds. The bonus will be payable in 
cash immediately after the announcement of the financial results.

The Committee considers that the bonus targets, in relation to the financial year ending 28 February 2017, are commercially sensitive and therefore plans to disclose 
them only on a retrospective basis. Details of the targets, performance against those targets, and any payments resulting, will be disclosed, as far as possible, in next 
year’s annual report on remuneration. 

46     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOGOVERNANCELONG-TERM INCENTIVE PLAN (“LTIP”)
Subject to shareholder approval at the 2016 AGM, awards will be made to the executive directors and other members of our senior management team in 2016 under the 
LTIP (replacing the ESOP) in line with the limits detailed in the remuneration policy. As founder shareholders, neither Mahmud Kamani nor Carol Kane, both of whom 
have retained a significant equity stake in the company, will receive LTIP awards. 

ALL-EMPLOYEE SHARE PLANS
The board adopted a UK HMRC-approved Share Incentive Plan on Admission and made a second grant of free shares in 2015. No decision has yet been made as to 
whether an award under this scheme will be made in 2016/17. During 2015 the company introduced an HMRC-approved SAYE plan and it is intended that a second SAYE 
grant is offered during 2016. The executive directors are eligible to participate in the schemes on the same basis as other employees.

REMUNERATION FOR NON-EXECUTIVE DIRECTORS
The Chairman and non-executive directors all receive a fee and annual allocation of shares in February of each year to cover all their duties. 

The current annual remuneration is:

Peter Williams
David Forbes
Stephen Morana
Sara Murray
Mark Newton-Jones

Non-executive Chairman
NED and Senior Independent Director
NED and Chairman of Audit Committee
NED
NED

From 1 March 2016

Share 
awards
£25,000
£10,000
£10,000
£10,000
£10,000

Fees
£70,000
£50,000
£40,000
£40,000
£40,000

From 1 March 2015
Share 
awards
£25,000
£10,000
£10,000
–
£10,000

Fees
£70,000
£50,000
£40,000
–
£40,000

The above remuneration will be reviewed annually by the board. The company and the non-executive directors have agreed that there will be no increase in the 
remuneration of non-executive directors until 1 March 2019.

DAVID FORBES 
Chairman of the Remuneration Committee 
25 April 2016

  47  47

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016S TAT EMENT  OF  DIRECT ORS’ RESPONSIBILITIES

IN RESPECT OF THE ANNUAL REPORT AND FINANCIAL STATEMENTS
The directors are responsible for preparing the strategic report, the directors’ report and the financial statements in accordance with applicable law and regulations and 
International Financial Reporting Standards (“IFRS”). 

The directors are required by the Companies (Jersey) Law 1991, as amended, to prepare financial statements for each financial year which give a true and fair view of the 
state of affairs of the group and company as at the end of the financial year and of the profit or loss for that year. In preparing these financial statements, the directors 
are required to:

 °

select suitable accounting policies and then apply them consistently;

 ° make judgements and estimates that are reasonable and prudent;

 °

 °

state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements; and

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping accounting records that are sufficient to show and explain the group’s and company’s transactions. These records must 
disclose with reasonable accuracy at any time the financial position of the company and to enable the directors to ensure that any financial statements prepared comply 
with the Companies (Jersey) Law 1991, as amended. They are also responsible for safeguarding the assets of the company and group and hence for taking reasonable 
steps for the prevention and detection of fraud, error and non-compliance with law and regulations.

So far as the directors are aware, there is no relevant audit information of which the company’s auditors are unaware and each director has taken all the steps that he or 
she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company’s auditors are aware 
of that information.

The directors confirm that they have complied with the above requirements in preparing the financial statements.

The directors are responsible for the maintenance and integrity of the company’s website. Legislation in Jersey governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

On behalf of the board

MAHMUD KAMANI 
Director 
25 April 2016

48     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOGOVERNANCE  49  49

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016“THE GROUP HAS ACHIEVED 
A STRONG PERFORMANCE 
WITH REVENUES AND PROFITS 
INCREASING IN ALL TERRITORIES.”

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSCONT ENT S

FINANCIAL STATEMENTS 

51

Independent auditors’ report to  
the members of boohoo.com plc 
Consolidated statement  
of comprehensive income 
Consolidated statement of  
financial position 
Consolidated statement of  
changes in equity 
Consolidated cash flow statement 
Notes to the financial statements 
Independent auditors’ report  
to the members of boohoo.com plc 
Company statement of  
comprehensive income 
Company statement of  
financial position 
Company statement of  
changes in equity 
Company cash flow statement 
Notes to the company  
financial statements 
Five year financial summaries 
Shareholder information 

VISIT US ONLINE AT:
www.boohooplc.com

52

54

55

56
57
58

76

78

79

80
81

82
86
88

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016INDEPENDENT AUDIT ORS’ REPORT 

to the members of boohoo.com plc

REPORT ON THE FINANCIAL STATEMENTS
Our opinion
In our opinion the 29 February 2016 financial statements (the “financial statements”) defined below:

 °

give a true and fair view of the state of the group’s affairs as at 29 February 2016 and of its profit and cash flows for the year then ended;

 ° have been properly prepared in accordance with International Financial Reporting Standards (“IFRSs”) as adopted by the European Union; and

 ° have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991.

What we have audited
The group financial statements comprise:

 °

 °

 °

 °

 °

the consolidated statement of financial position as at 29 February 2016;

the consolidated statement of comprehensive income for the year then ended;

the consolidated cash flow statement for the year then ended;

the consolidated statement of changes in equity for the year then ended; and

the notes to the financial statements, which include a summary of significant accounting policies and other explanatory information.

Certain required disclosures have been presented elsewhere in the Annual Report, rather than in the notes to the financial statements. These are cross-referenced from 
the financial statements and are identified as audited.

The financial reporting framework that has been applied in their preparation is applicable law and International Financial Reporting Standards (“IFRSs”) as adopted by 
the European Union.

In applying the financial reporting framework, the directors have made a number of subjective judgements, for example in respect of significant accounting estimates. In 
making such estimates, they have made assumptions and considered future events.

Opinion on other matter 
In our opinion the information given in the directors’ report for the financial year for which the financial statements are prepared is consistent with the financial 
statements.

OTHER MATTERS ON WHICH WE ARE  
REQUIRED TO REPORT BY EXCEPTION
Adequacy of accounting records and information and explanations received
Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion:

 ° we have not received all the information and explanations we require for our audit; or

 °

 °

adequate accounting records have not been kept; or

the financial statements are not in agreement with the accounting records.

We have no exceptions to report arising from this responsibility.

52     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSRESPONSIBILITIES FOR THE  
FINANCIAL STATEMENTS AND THE AUDIT

Our responsibilities and those of the directors
As explained more fully in the directors’ responsibilities statement set out on page 48, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view.

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and 
International Standards on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”). Those standards require us to comply with the 
Auditing Practices Board’s Ethical Standards 
for Auditors.

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with 
Article 113A of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing.

WHAT AN AUDIT OF FINANCIAL STATEMENTS INVOLVES
We conducted our audit in accordance with ISAs (UK & Ireland). An audit involves obtaining evidence about the amounts and 
disclosures in the financial statements sufficient to give reasonable assurance that the financial statements are free from 
material misstatement, whether caused by fraud or error. This includes an assessment of: 

 ° whether the accounting policies are appropriate to the group’s circumstances and have been consistently applied and 

adequately disclosed; 

 °

 °

the reasonableness of significant accounting estimates made by the directors; and 

the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the directors’ judgements against available evidence, forming our own 
judgements, and evaluating the disclosures in the financial statements.

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to provide 
a reasonable basis for us to draw conclusions. We obtain audit evidence through testing the effectiveness of controls, substantive 
procedures or a combination of both. 

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with 
the audited financial statements and to identify any information that is apparently materially incorrect based on, or materially 
inconsistent with, the knowledge acquired by us in the course of performing the audit. If we become aware of any apparent 
material misstatements or inconsistencies we consider the implications for our report.

FIONA KELSE Y 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and recognised auditors 
Manchester

25 April 2016

  53

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016CONSOLIDAT ED S TAT EMENT OF COMPREHENSIV E INCOME

for the year ended 29 February 2016

Revenue
Cost of sales
Gross profit
Distribution costs
Administrative expenses
Other income
Operating profit
Finance income
Profit before tax
Taxation
Profit for the year
Other comprehensive (expense)/income for the year, net of income tax
Net fair value (loss)/gain on cash flow hedges1
Total comprehensive income for the year
Earnings per share
Basic
Diluted

1. Net fair value gains on cash flow hedges will be reclassified to profit or loss during the two years to 28 February 2018.

All activities relate to continuing operations. 

Administrative expenses include the following exceptional items: £nil (2015: IPO expenses £1,254,000).

The notes on pages 58 to 75 form part of these financial statements.

Note
2

3
6
4

10

7

2016
£000
195,394
(82,483)
112,911
(45,501)
(53,756)
1,392
15,046
628
15,674
(3,236)
12,438

(5,661)
6,777

1.11p
1.10p

2015
£000
139,851
(54,806)
85,045
(30,653)
(43,814)
–
10,578
490
11,068
(2,663)
8,405

802
9,207

0.75p
0.74p

54     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSCONSOLIDAT ED S TAT EMENT OF FINANCIAL POSITION

at 29 February 2016

Assets
Non-current assets
Intangible assets
Property, plant and equipment
Financial assets
Deferred tax

Current assets
Inventories
Trade and other receivables
Financial assets
Cash and cash equivalents
Total current assets
Total assets
Liabilities
Current liabilities
Trade and other payables
Financial liabilities
Current tax liability
Total current liabilities
Non-current liabilities
Financial liabilities
Total liabilities
Net assets
Equity
Share capital
Share premium
Capital redemption reserve
Hedging reserve
EBT reserve
Translation reserve
Reconstruction reserve
Retained earnings
Total equity

Note

2016
£000

2015
£000

11
12
20
14

15
16
20

17
20

20

18

4,542
21,426
28
231
26,227

18,669
7,096
35
58,281
84,081
110,308

(30,013)
(4,291)
(1,967)
(36,271)

(610)
(36,881)
73,427

11,233
551,666
100
(4,839)
(761)
1
(515,282)
31,309
73,427

4,561
10,854
–
46
15,461

11,188
3,845
852
54,146
70,031
85,492

(17,915)
(31)
(1,173)
(19,119)

–
(19,119)
66,373

11,231
551,612
100
822
(430)
–
(515,282)
18,320
66,373

Notes 1 to 24 form part of these financial statements.

These financial statements of boohoo.com plc, registered number 114397, on pages 54 to 75 were approved by the board of directors on 25 April 2016 and were signed on 
its behalf by:

MAHMUD KAMANI
Directors

CAROL KANE

NEIL CAT T O

  55

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016CONSOLIDAT ED S TAT EMENT OF CHANGES IN EQUIT Y

Balance as at 1 March 2014
Issue of shares
Purchase of shares by EBT
Share-based payments credit
Profit for the year
Other comprehensive income
Balance at 28 February 2015
Purchase of shares by EBT
Share-based payments
Profit for the year
Translation of foreign operations
Other comprehensive expense
Balance at 29 February 2016

Share capital
£000
–
11,231
–
–
–
–
11,231
–
2
–
–
–
11,233

Share 
premium
£000
–
551,612
–
–
–
–
551,612
–
54
–
–
–
551,666

Capital 
redemption 
reserve 
£000
100
–
–
–
–
–
100
–
–
–
–
–
100

Hedging 
reserve
£000
20
–
–
–
–
802
822
–
–
–
–
(5,661)
(4,839)

EBT reserve
£000
–
–
(430)
–
–
–
(430)
(331)
–
–
–
–
(761)

Translation 
reserve
£000
–
–
–
–
–
–
–
–
–
–
1
–
1

Reconstruction 
reserve
£000
17
(515,299)
–
–
–
–
(515,282)
–
–
–
–
–
(515,282)

Retained 
earnings
£000
9,623
–
–
292
8,405
–
18,320
–
551
12,438
–
–
31,309

Total 
equity
£000
9,760
47,544
(430)
292
8,405
802
66,373
(331)
607
12,438
1
(5,661)
73,427

The notes on pages 58 to 75 form part of these financial statements.

56     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSCONSOLIDAT ED CASH FLOW S TAT EMENT 

for the year ended 29 February 2016

Cash flows from operating activities
Profit for the year
Adjustments for:
Share-based payments charge
Depreciation charges and amortisation
Gain on sale of property, plant and equipment
Transfer from hedging reserves
Finance income
Tax expense

Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables
Cash generated from operations
Tax paid
Net cash generated from operating activities
Cash flows from investing activities
Acquisition of intangible assets
Acquisition of tangible property, plant and equipment
Proceeds from sale of property, plant and equipment
Finance income
Net cash used in investing activities
Cash flows from financing activities
Proceeds from the issue of ordinary shares
Payment of convertible loan notes to shareholders of ABK Limited
Share issue costs written off to share premium
Purchase of own shares by EBT
Repayment of borrowings
Net cash (used in) /generated from financing activities
Increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Notes 1 to 24 form part of these financial statements.

Note

2016
£000

2015
£000

12,438

8,405

15

11
12

607
3,058
(2)
(5,661)
(628)
3,236
13,048
(7,481)
(2,452)
16,968
20,083
(2,627)
17,456

(1,488)
(12,123)
2
619
(12,990)

–
–
–
(331)
–
(331)
4,135
54,146
58,281

292
2,002
–
802
(490)
2,663
13,674
(1,393)
(523)
3,053
14,811
(2,650)
12,161

(2,442)
(5,724)
–
368
(7,798)

300,000
(239,899)
(12,586)
(401)
(2,742)
44,372
48,735
5,411
54,146

  57

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S

1  ACCOUNTING POLICIES
General information
boohoo.com plc is a public limited company incorporated and domiciled in Jersey and listed on the Alternative Investment Market (“AIM”) of the London Stock Exchange. 
Its registered office address is: 12 Castle Street, St Helier, Jersey, JE2 3RT. The company was incorporated on 19 November 2013.

Basis of preparation
The consolidated financial statements of the group have been approved by the directors and prepared on a going concern basis in accordance with International Financial 
Reporting Standards as adopted by the European Union (“Adopted IFRSs”), IFRS IC Interpretations and the Companies (Jersey) Law 1991.

New and amended standards adopted by the group and/or company
The following standards have been adopted by the group for the first time for the financial year beginning on 1March 2014:

 — IFRS 10, “Consolidated financial statements” (effective 1 January 2013) (endorsed 1 January 2014)

 — IFRS 11, “Joint arrangements” (effective 1 January 2013) (endorsed 1 January 2014)

 — IFRS 12, “Disclosures of interests in other entities” (effective 1 January 2013) (endorsed 1 January 2014)

 — IAS 27 (revised 2011) “Separate financial statements” (effective 1 January 2013) (endorsed 1 January 2014)

 — Amendments to IFRS 10, 11 and 12 on transition guidance (effective 1 January 2013) (endorsed 1 January 2014)

 — Amendments to IAS 32 on financial instruments asset and liability offsetting (effective 1 January 2014)

 — Amendment to IAS 36, “Impairment of assets” on recoverable amount disclosures (effective 1 January 2014)

 — Amendment to IAS 39, “Financial instruments: Recognition and measurement”, on novation of derivatives and hedge accounting (effective 1 January 2014)

The adoption of these standards has had no material impact on the group’s financial statements.

Standards, amendments and interpretations to existing standards that are not yet effective and have not been early adopted by the group and/or company.
The following standards have been published and are mandatory for accounting periods beginning after 1 March 2014 but have not been early adopted by the group or 
company and could have a material impact on the group and company financial statements:

 — IFRS 9, “Financial instruments” (effective 1 January 2018)

 — IFRS 15, “Revenue from contracts with customers” (effective 1 January 2017)

At the time of preparing this report the group continues to assess the possible impact of the adoption of these standards in future periods and updates will be provided in 
a future annual report.

A number of other new standards and amendments to standards and interpretations are effective for annual periods beginning after 1 March 2015 and have not been 
applied in preparing these consolidated financial statements. None of these is expected to have a significant effect on the consolidated financial statements of the group.

The financial statements have been approved on the assumption that the group remains a going concern as explained on page 34.

Measurement convention
The consolidated financial statements have been prepared under the historical cost convention, excluding financial assets and financial liabilities (including derivative 
instruments) held at fair value through profit or loss. The principal accounting policies adopted in the preparation of these financial statements are set out below. These 
policies have been consistently applied to all the years presented, unless otherwise stated.

Basis of consolidation
boohoo.com plc acquired the group on 14 March 2014 simultaneous with its flotation and admission to AIM. The group financial statements consolidate those of its 
subsidiaries and the Employee Benefit Trust. All intercompany transactions between group companies are eliminated. 

58     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSThe directors have considered the accounting policy that should be applied in respect of the consolidation of the group formed upon acquisition of the group on 14 March 
2014, the date of flotation and admission to AIM. They have concluded that the transaction described above represented a combination of entities under common control 
and in accordance with IAS 8, “Accounting policies, changes in accounting estimates and errors”, and have considered FRS 6, “Acquisitions and mergers”, under UK 
GAAP, which the directors believe reflects the economic substance of the transaction. Under this standard, assets and liabilities are recorded at book value, not fair value, 
intangible assets and contingent liabilities are recognised only to the extent that they were recognised by the legal acquirer, no goodwill is recognised, any expenses of 
the combination are written off immediately to the income statement and comparative amounts, if applicable, are restated as if the combination had taken place at the 
beginning of the earliest accounting period presented. Therefore, although the group reconstruction did not take place until 14 March 2014, these consolidated financial 
statements are presented as if the group structure had always been in place, using merger accounting principles. All subsequent business combinations are accounted 
for using the acquisition method of accounting.

Subsidiaries are entities controlled by the group. The group controls an entity when the group is exposed to, or has rights to, variable returns from its involvement with 
the entity and has the ability to affect those returns through its power over the entity.

In assessing control, the group takes into consideration potential voting rights that are currently exercisable. The acquisition date is the date on which control is 
transferred to the acquirer. Subsidiary undertakings acquired during the year are accounted for using the acquisition method of accounting. The financial statements of 
subsidiaries are included in the consolidated financial statements from the date that control commences until the date that control ceases. Under the acquisition method 
of accounting, the cost of the acquisition is the aggregate of the fair values of the assets and liabilities and equity instruments issued on the acquisition date. The excess 
of the cost of acquisition over the group’s share of the fair values of the identifiable net assets acquired is recorded as goodwill. If the cost of acquisition is less than the 
fair value of the assets, the difference is recognised directly in the statement of comprehensive income.

The Employee Benefit Trust is considered to be a special purpose entity in which the substance of the relationship is that of control by the group in order that the group 
may benefit from its control. The assets held by the trust are consolidated into the group.

Intangible assets
Trademark and licences are stated at cost less accumulated amortisation and impairment losses and are amortised over their expected lives of ten years and charged to 
administration expense.

The costs of acquiring or developing software are recorded as intangible assets and stated at cost less accumulated amortisation and impairment losses. The costs 
include the payroll costs of employees directly associated with the project and other direct external material and service costs. Costs are capitalised only where there 
is an identifiable project that will bring future economic benefit. Other website development and maintenance costs are expensed in the statement of comprehensive 
income. Software costs are amortised over three to five years based on their estimated useful lives and charged to administrative expenses in the statement of 
comprehensive income.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Where parts of an item of property, plant and equipment have 
different useful lives they are accounted for as separate property, plant and equipment. Cost includes expenditures that are directly attributable to the acquisition of the 
asset. The cost of each item of property, plant and equipment is written off evenly over its estimated remaining useful life. Depreciation is charged to the statement of 
comprehensive income on a straight line basis over the estimated useful lives of each part of an item of property, plant and equipment, as follows: buildings 2%; motor 
vehicles and computer equipment 33%; and short leasehold and fixtures and fittings 33%, 20% or 10%. The assets’ residual values and useful lives are reviewed and 
adjusted, if appropriate, at each reporting date.

Financial instruments
Financial instruments are recognised at fair value and subsequently held at amortised cost using the effective interest method. 

  59

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S CONTINUED

1  ACCOUNTING POLICIES continued
Derivative financial instruments and cash flow hedges
The group holds derivative financial instruments to hedge its foreign currency exposures. These derivatives, classified as cash flow hedges, are initially recognised at 
fair value and then remeasured at fair value at the end of each reporting date. Hedging instruments are documented at inception and effectiveness is tested throughout 
their duration. Changes in the value of cash flow hedges are recognised in other comprehensive income and any ineffective portion is immediately recognised in the 
statement of comprehensive income. If the firm commitment or forecast transaction that is the subject of a cash flow hedge results in the recognition of a non-financial 
asset or liability, then at the time the asset is recognised, the associated gains or losses on the derivative that had been previously recognised on other comprehensive 
income are included in the initial measurement of the asset or liability. For hedges that do not result in the recognition of an asset or liability, amounts deferred in other 
comprehensive income are recognised in the statement of comprehensive income in the same period in which the hedged item affects net profit.

Trade and other receivables
Trade and other receivables are recorded initially at fair value. Subsequent to this they are measured at amortised cost less any impairment losses. Movements in 
impairment provisions are charged to the statement of comprehensive income.

Trade and other payables
Trade and other payables are recorded initially at fair value. Subsequent to this they are measured at amortised cost.

Inventories
Inventories are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items. Inventories are valued on a first in 
first out basis.

Cash and cash equivalents
Cash and cash equivalents, for the purpose of the cash flow statement and the statement of financial position, comprises cash in hand.

Revenue 
Revenue and profit before tax are attributable to the one principal activity of the business. Revenue represents net invoiced sales of goods including postage and 
packing receipts, excluding value added tax. Revenue from the sale of goods is recognised when the group has transferred the goods to the buyer on despatch from the 
warehouse, less actual returns and a provision for expected returns.

Rebates 
Retrospective rebates from suppliers are accounted for in the period to which the rebate relates to the extent that it is reasonably certain that the rebate will be paid. 
Early settlement discounts are taken when payment is made.

Leasing commitments
Rentals paid under operating leases are charged to the statement of comprehensive income on a straight line basis over the period of the lease. 

Finance costs
Interest payable is recognised in the statement of comprehensive income as it accrues in respect of the effective interest rate method.

Finance income
Interest receivable is recognised in the statement of comprehensive income as it is earned.

Pension costs
The group contributes to a Group Personal Pension Scheme for certain employees under a defined contribution scheme. The costs of these contributions are charged to 
the statement of comprehensive income on an accruals basis as they become payable under the scheme rules.

Share-based payments
The group issues equity settled share-based payments in the parent company to certain employees in exchange for services rendered. These awards are measured 
at fair value on the date of the grant using an option pricing model and expensed in the statement of comprehensive income on a straight line basis over the vesting 
period after making an allowance for the estimated number of shares that are estimated will not vest. The level of vesting is reviewed and adjusted annually. Free shares 
awarded are expensed immediately.

60     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSTaxation
Tax on the profit for the year comprises current and deferred tax. Tax is recognised in the statement of comprehensive income except to the extent that it relates to items 
recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the reporting date, and any adjustments to 
tax payable in respect of previous years.

Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for 
taxation purposes. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, 
using tax rates enacted or substantively enacted at the reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the asset can be utilised.

Foreign currency translation
The results and cash flows of overseas subsidiaries are translated at the average monthly exchange rates during the period. The statement of financial position of each 
overseas subsidiary is translated at the year end rate. The resulting exchange differences are recognised in a translation reserve in equity and are reported in other 
comprehensive income.

Transactions denominated in foreign currencies are translated into the functional currency at the exchange rates on the day of the transaction. Monetary assets and 
liabilities denominated in foreign currencies are translated into the functional currency at the year end rate and exchange differences are recognised in the statement of 
comprehensive income.

Significant estimates and judgements
The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, estimates and assumptions that affect 
the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. The estimates and assumptions are based on historical experience 
and various other factors believed to be reasonable under the circumstances. Actual results could differ from these estimates and any subsequent changes are 
accounted for when such information becomes available. The judgements, estimates and assumptions that are the most subjective or complex are discussed below:

Refund accruals
Accruals for sales refunds are estimated based on recent historical returns and management’s best estimates and are allocated to the period in which the revenue is 
recorded. Actual returns could differ from these estimates.

Inventory valuation
Inventory is carried at the lower of cost or net realisable value. The estimation of net realisable value may be different from the future actual value realised.

Share option valuation
Critical estimates and assumptions are made, in particular with regard to the calculation of the fair value of employee share options, using appropriate valuation models. 
The inputs and assumptions of the model are detailed in note 21.

Option to buy Pretty Little Thing
The company has an option to buy 21Three Clothing Company Limited [“PLT”] (trading as Pretty Little Thing) for £5 million less debt or such lower sum as the parties 
agree. Management has attempted to estimate the fair value of this option but because the range of valuations is significantly wide and the probabilities of the various 
estimates cannot be reasonably assessed, they have concluded that the fair value cannot be reliably measured and therefore the option is held at cost. 

In addition, the directors have considered whether the existence of the option could indicate that the company has control over PLT but consider that the range of 
valuations does not indicate an economic argument for exercising the option to buy and that PLT continues to operate independently of boohoo.com and hence PLT’s 
financial statements should not be consolidated with those of boohoo.com.

  61

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S CONTINUED

2  SEGMENTAL ANALYSIS
IFRS 8, “Operating Segments”, requires operating segments to be determined based on the group’s internal reporting to the chief operating decision maker. The chief 
operating decision maker has been determined to be the executive board and has determined that the primary segmental reporting format of the group is geographical 
by customer location, based on the group’s management and internal reporting structure.

The executive board assesses the performance of each segment based on revenue and gross profit after distribution expenses, which excludes administrative expenses.

Revenue
Cost of sales
Gross profit
Distribution costs
Segment result
Administrative expenses
Other income
Operating profit
Finance income
Profit before tax

Revenue
Cost of sales
Gross profit
Distribution costs
Segment result
Administrative expenses
Other income
Operating profit
Finance income
Profit before tax

Year ended 29 February 2016
Rest of 
world
£000
42,668
(16,379)
26,289
(11,952)
14,337
–
–

Rest of 
Europe
£000
22,630
(9,955)
12,675
(5,711)
6,964
–
–

UK
£000
130,096
(56,149)
73,947
(27,838)
46,109
–
–

–

–

–

Year ended 28 February 2015
Rest of 
world
£000
27,423
(9,620)
17,803
(7,622)
10,181
–
–

Rest of 
Europe
£000
18,086
(7,275)
10,811
(3,953)
6,858
–
–

UK
£000
94,342
(37,911)
56,431
(19,078)
37,353
–
–

–

–

–

Total
£000
195,394
(82,483)
112,911
(45,501)
67,410
(53,756)
1,392
15,046
628
15,674

Total
£000
139,851
(54,806)
85,045
(30,653)
54,392
(43,814)
–
10,578
490
11,068

Due to the nature of its activities, the group is not reliant on any individual customers.

No analysis of the assets and liabilities of each operating segment is provided to the chief operating decision maker in the monthly management accounts, therefore no 
measure of segmental assets or liabilities is disclosed in this note. There are no material non-current assets located outside the UK.

62     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTS3  OTHER INCOME

Income from warehouse management services (see note 19)
Gift to group from director for benefit of employees (see note 19)

4  FINANCE INCOME

Bank interest received

5  AUDITORS’ REMUNERATION

Audit of these financial statements
Disclosure below based on amounts receivable in respect of services to the group
Amounts receivable by auditors and their associates in respect of:

Audit of financial statements of subsidiaries pursuant to legislation
Other services relating to taxation
Transaction services fees
Implementation of employee share plan

6  PROFIT BEFORE TAX
Profit before tax is stated after charging:

Operating lease rentals for buildings
Depreciation of property, plant and equipment
Amortisation of intangible assets
Exceptional items – IPO and capital reorganisation fees

2016
£000
1,033
359
1,392

2016
£000
628

2016
£000
5

40
25
–
7
77

2016
£000
712
1,551
1,507
–

2015
£000
–
–
–

2015
£000
490

2015
£000
5

40
10
400
58
513

2015
£000
588
1,069
933
1,254

  63

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S CONTINUED

7  EARNINGS PER SHARE
Basic earnings per share is calculated by dividing profit after tax by the weighted average number of shares in issue during the year. Own shares held by the Employee 
Benefit Trust are eliminated from the weighted average number of shares.

Diluted earnings per share is calculated by dividing the profit after tax by the weighted average number of shares in issue during the year, adjusted for potentially dilutive 
share options.

Weighted average shares in issue for basic earnings per share
Dilutive share options
Weighted average shares in issue for diluted earnings per share

Earnings (£000)
Basic earnings per share
Diluted earnings per share

8  STAFF NUMBERS AND COSTS
The average monthly number of persons employed by the group (including directors) during the year, analysed by category, was as follows: 

Administration
Distribution

The aggregate payroll costs of these persons were as follows:

Wages and salaries
Social securi ty costs
Pension costs
Share-based payment charges 

9  DIRECTORS’ AND KEY MANAGEMENT COMPENSATION

Short-term employee benefits
Post-employment benefits
Share-based payment charges

2016

2015
1,118,429,548 1,119,632,278
14,209,534
1,130,191,306 1,133,841,812

11,761,758

12,438
1.11p
1.10p

8,405
0.75p
0.74p

Number of employees
2015
2016
418
489
270
419
688
908

2016
£000
23,461
2,224
325
607
26,617

2016
£000
2,925
65
111
3,101

2015
£000
15,861
1,446
249
292
17,848

2015
£000
2,026
49
5
2,080

Directors’ and key management compensation comprises the directors and executive committee members. Directors’ emoluments and pension payments are detailed in 
the directors’ remuneration report on page 42. Directors’ emoluments are borne by the principal trading subsidiary and not recharged to the parent company.

64     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTS10  TAXATION

Analysis of charge in year
Current tax on income for the year
Adjustments in respect of prior year taxes
Deferred taxation
Tax on profit on ordinary activities

2016
£000

3,423
(2)
(185)
3,236

2015
£000

2,621
55
(13)
2,663

The total tax charge differs from the amount computed by applying the blended UK rate of 20.1% for the year (2015: 21.1%) to profit before tax as a result of the following:

Profit on ordinary activities before tax
Profit before tax multiplied by the standard blended rate of corporation tax of the UK of 20.1% (2015: 21.1%)
Effects of:
Expenses not deductible for tax purposes
Adjustments in respect of prior year taxes
Overseas tax differentials
Depreciation in excess of capital allowances
Tax on profit on ordinary activities

15,674
3,148

14
(2)
4
72
3,236

11,068
2,332

246
55
–
30
2,663

A change to reduce the main rate of corporation tax to 17% from 1 April 2020 was announced in the Chancellor’s budget on 16 March 2016. Changes to reduce the UK 
corporation tax rate to 19% from 1 April 2017 and to 18% from 1 April 2020 had already been substantively enacted on 26 October 2015. As the change to 17% had not 
been substantively enacted at the balance sheet date, its effects are not included in these financial statements. The overall effect of that change, if it had applied to the 
deferred tax balance at the balance sheet date, would be to reduce the deferred tax asset by an additional £35,000 and increase the tax expense by £35,000.

  65

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S CONTINUED

11  INTANGIBLE ASSETS 

Cost
Balance at 1 March 2014
Additions
Disposals/retirements
Balance at 28 February 2015
Additions
Disposals/retirements
Balance at 29 February 2016
Accumulated amortisation
Balance at 1 March 2014
Amortisation for year
Disposals/retirements
Balance at 28 February 2015
Amortisation for year
Disposals/retirements
Balance at 29 February 2016
Net book value
At 28 February 2014
At 28 February 2015
At 29 February 2016

Patents and 
licences
£000

Computer 
software
£000

301
8
–
309
–
–
309

88
30
–
118
31
–
149

213
191
160

3,454
2,434
(93)
5,795
1,488
(208)
7,075

615
903
(93)
1,425
1,476
(208)
2,693

2,839
4,370
4,382

Total 
£000

3,755
2,442
(93)
6,104
1,488
(208)
7,384

703
933
(93)
1,543
1,507
(208)
2,842

3,052
4,561
4,542

66     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTS12  PROPERTY, PLANT AND EQUIPMENT

Cost
Balance at 1 March 2014
Additions
Disposals/retirements
Balance at 28 February 2015
Additions
Disposals/retirements
Balance at 29 February 2016
Accumulated depreciation
Balance at 1 March 2014
Depreciation charge for the year
Disposals/retirements
Balance at 28 February 2015
Depreciation charge for the year
Disposals/retirements
Balance at 29 February 2016
Net book value
At 28 February 2014
At 28 February 2015
At 29 February 2016

13  INVESTMENTS
The subsidiaries held and consolidated in these financial statements are set out below:

Name of company
ABK Limited
boohoo.com UK Limited
Boo Who Limited
boohoo.com USA Limited
boohoo.com USA Inc
boohoo.com Australia Pty Ltd
Shanghai Wasabi Frog Boohoo Ltd

Principal activity
Holding company
Trading company
Dormant company
Dormant company
Marketing office
Marketing office
Dormant company

Short 
leasehold
£000

Fixtures and 
fittings
£000

Computer 
equipment
£000

Motor 
vehicles
£000

Land and 
buildings
£000

639
8
(4)
643
123
–
766

236
131
(4)
363
116
–
479

403
280
287

1,996
1,416
(89)
3,323
6,201
(26)
9,498

644
467
(89)
1,022
819
(26)
1,815

1,352
2,301
7,683

1,070
613
(372)
1,311
285
(31)
1,565

567
376
(372)
571
454
(31)
994

503
740
571

82
18
(9)
91
22
–
113

24
15
(9)
30
21
–
51

58
61
62

4,008
3,669
–
7,677
5,492
–
13,169

125
80
–
205
141
–
346

3,883
7,472
12,823

Total
£000

7,795
5,724
(474)
13,045
12,123
(57)
25,111

1,596
1,069
(474)
2,191
1,551
(57)
3,685

6,199
10,854
21,426

Country of 
incorporation
Jersey
UK
UK
UK
USA
Australia
China

Percentage 
ownership
100%
100%
100%
100%
100%
100%
100%

  67

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S CONTINUED

14  DEFERRED TAX 

At 1 March 2014
Recognised in statement of comprehensive income
At 28 February 2015
Recognised in statement of comprehensive income
At 29 February 2016

Depreciation 
in excess 
of capital 
allowances
£000
33
(45)
(12)
74
62

Share-based 
payments
£000
–
58
58
111
169

Total
£000
33
13
46
185
231

Recognition of the deferred tax assets is based upon the expected generation of future taxable profits. The deferred tax is expected to be recovered in more than one 
year’s time.

15  INVENTORIES

Finished goods

2016
£000
18,669

2015
£000
11,188

The value of inventories included within cost of sales for the year was £82,187,000 (2015: £54,682,000). An impairment provision of £296,000 (2015: £124,000) was charged 
to the statement of comprehensive income.

16  TRADE AND OTHER RECEIVABLES

Amounts due from related party undertakings (note 19)
Trade and other receivables
Prepayments and accrued income

2016
£000
613
4,937
1,546
7,096

2015
£000
13
2,768
1,064
3,845

Trade and other receivables represent amounts due from wholesale customers and advance payments to suppliers. Receivables past due are £142,000 (2015: £nil). The 
provision for impairment of receivables is £318,000 (2015: £116,000).

The fair value of trade and other receivables is not materially different from the carrying value.

17  TRADE AND OTHER PAYABLES

Trade payables
Amounts owed to related party undertakings (note 19)
Other payables
Accruals and deferred income
Taxes and social security payable

The fair value of trade and other payables is not materially different from the carrying value.

68     

24787.04   13 May 2016 10:46 AM Proof 5

2016
£000
11,255
17
175
15,272
3,294
30,013

2015
£000
8,037
9
90
8,326
1,453
17,915

stock code: BOOFINANCIAL STATEMENTS18  SHARE CAPITAL AND RESERVES

1,123,267,330 authorised and fully paid ordinary shares of 1p each (2015: 1,123,132,360)

2016
£000
11,233

2015
£000
11,231

On Admission, the company issued a total of 1,123,132,360 shares as follows: 600,000,000 were issued to institutional investors and company employees at 50 pence each 
for a total consideration of £300,000,000; 520,210,360 were issued in a share conversion and share for share exchange to the shareholders of ABK Limited for 100% of 
the shares of ABK Limited; and 2,922,000 were issued for the Share Incentive Plan for the benefit of employees of the company and for which there was no consideration. 
The aggregate nominal value of the shares issued was £11,231,324. The Admission date was 14 March 2014 and the market price of the shares was 50 pence each, as 
detailed in the Admission Document published on 5 March 2014. On 25 February 2016, 134,970 new ordinary shares were issued to non-executive directors as part of 
their annual remuneration.

Under merger accounting principles, as explained in note 1 “accounting policies”, a reconstruction reserve of £515,282,000 was created upon the acquisition of the group 
and flotation on 14 March 2014. This reserve largely eliminates, upon consolidation, the original cost of the investment in the parent company’s financial statements.

No dividends have been paid or are payable for the year ended 29 February 2016 (2015: £nil).

19  RELATED PARTY DISCLOSURES

Related party
Amounts included in the statement of financial position
Amounts due from related party undertakings
21Three Clothing Company Limited (t/a Pretty Little Thing)
Kamani Commercial Property Limited
Amounts owed to related party undertakings
Kamani Construction Limited
Kamani Commercial Property Limited
Fixed assets – property
Jogo Associates Limited Pension Scheme
Amounts included in the statement of comprehensive income
Other income – warehouse management services
21Three Clothing Company Limited (t/a Pretty Little Thing)
Mahmud Kamani
Purchases
The Pinstripe Clothing Co. Limited
Kamani Construction Limited
Admin costs – marketing
The White Cube Creative Limited
Admin costs – office rental
Kamani Commercial Property Limited

Company transacting
with the related party

Nature of relationship

2016
£000

2015
£000

boohoo.com UK Limited Owners and directors are the sons of Mahmud Kamani
boohoo.com UK Limited

Common directors and shareholders

boohoo.com UK Limited
boohoo.com UK Limited

Common directors and shareholders
Common directors and shareholders

boohoo.com UK Limited Mahmud Kamani is a beneficiary of the Jogo pension scheme

boohoo.com UK Limited Owners and directors are the sons of Mahmud Kamani
boohoo.com UK Limited Director’s gift to company for benefit of employees re bonus payments

boohoo.com UK Limited
boohoo.com UK Limited

Common directors and shareholders
Common directors and shareholders

boohoo.com UK Limited Director of supplier is a domestic partner of boohoo.com plc director

boohoo.com UK Limited

Common directors and shareholders

613
–

12
5

1,600

1,033
359

–
22

71

761

–
13

–
9

–

–
–

29
75

103

773

  69

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S CONTINUED

19  RELATED PARTY DISCLOSURES continued
As disclosed in the Admission Document, the company has an option to buy the entire share capital of 21Three Clothing Company Limited [“21Three”] (trading as Pretty 
Little Thing) at any time until 14 March 2017 for a consideration of £5,000,000 less debt, or such lesser sum as the buyer and sellers agree, or to require that 21Three 
cease trading and be wound up on that date. In the case of the winding up, the company will require the consent of the shareholders of 21Three to be able to use the 
intellectual property of 21Three for sale of fashion product online. The company has not made a decision regarding exercise of the option at this time but is monitoring 
and evaluating the prospects of the business and its integration with boohoo operations. The fair value of the option cannot be measured reliably because of the large 
range of future potential profits or losses of the company and the rapid change in revenue growth at present. The option is included in the financial statements at its 
nominal cost of £1. The three sons of Mahmud Kamani, joint CEO and director of boohoo.com plc, are directors and shareholders of 21Three.

boohoo.com UK Limited provided chargeable third party logistics services for 21Three from September 2015 and received income as shown above under warehouse 
management services.

boohoo.com UK Limited also acquired the freehold interest in office premises adjacent to its current head office, from Jogo Associates Limited Pension Scheme, a 
related company, for £1.6 million.

20 FINANCIAL INSTRUMENTS
(a) Fair values of financial instruments
Trade and other receivables
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of interest at the reporting date if the 
effect is material.

Trade and other payables
The fair value of trade and other payables is estimated as the present value of future cash flows, discounted at the market rate of interest at the reporting date if the 
effect is material.

Cash and cash equivalents
The fair value of cash and cash equivalents is estimated as its carrying amount where the cash is repayable on demand. Where it is not repayable on demand then the 
fair value is estimated at the present value of future cash flows, discounted at the market rate of interest at the reporting date.

Interest-bearing borrowings
Fair value is calculated based on the present value of future principal and interest cash flows, discounted at the market rate of interest at the reporting date. 

Fair values

Financial assets
Cash and cash equivalents 
Cash flow hedges
Trade and other receivables

70     

24787.04   13 May 2016 10:46 AM Proof 5

2016
£000

58,281
63
5,550
63,894

2015
£000

54,146
852
2,781
57,779

stock code: BOOFINANCIAL STATEMENTSFinancial liabilities
Cash flow hedges
Trade and other payables

2016
£000

4,901
26,719
31,620

2015
£000

31
16,462
16,493

(b) Credit risk
Financial risk management 
Credit risk is the risk of financial loss to the group if a customer or counterparty to a financial instrument fails to meet its contractual obligations and arises principally 
from the group’s receivables from customers and hedging and other financial activities.

The group faces minimal credit risk from trade receivables as customers pay for their orders in full at the time of purchase and third party sales are to a small number of 
large established corporations. The risk of default from related party undertakings is considered low.

(c) Liquidity risk
Financial risk management 
Liquidity risk is the risk that the group will not be able to meet its financial obligations as they fall due. 

The group’s approach to managing liquidity is to use both short-term and long-term cash forecasts to assist in monitoring cash flow requirements.

(d) Capital risk
Financial risk management 
Capital risk is the risk that the group will not be able to continue as a going concern. 

The group’s approach to managing capital risk is to safeguard the group’s ability to continue as a going concern by securing an appropriate mix of debt and equity 
funding, a strong credit rating and sufficient headroom. The capital structure is regularly reviewed to ensure it is appropriate to the group’s strategic objectives. The 
funding requirements of the group are ascertained by regular cash flow forecasts and projections. At 29 February 2016 the group had capital of £131.7 million (2015: 
£120.5 million), comprising equity of £73.4 million (2015: £66.4 million) and cash of £58.3 million (2015: £54.1 million).

(e) Foreign currency risk
Financial risk management 
The group trades internationally and is exposed to exchange rate risk on purchases and sales, primarily in Australian dollars, euros and US dollars. The group’s results 
are presented in sterling and are exposed to exchange rate risk on translation of foreign currency assets and liabilities. 

The group’s approach to managing foreign currency risk is to use financial instruments in the form of forward foreign exchange contracts to hedge foreign currency cash 
flows.

The fair value of forward foreign exchange contracts recognised in the statement of financial position within financial assets at 29 February 2016 was £63,000 (2015: 
£852,000) and within financial liabilities was £4,901,000 (2015: £31,000). The non-current element of the financial assets is £28,000 (2015: £nil) and of financial liabilities 
£610,000 (2015: £nil). Cash flows related to these contracts will occur during the two years to 28 February 2018 and gains or losses will be recognised in the statement of 
comprehensive income during those periods. The amount recognised in other comprehensive income during the year is a loss of £5,661,000 (2015: gain of £802,000) and 
the amount reclassified from other comprehensive income to profit and loss during the year is a gain of £802,000 (2015: gain of £20,000).

  71

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S CONTINUED

21  SHARE-BASED PAYMENTS
Summary of movements in awards

Number of shares
Outstanding at 14 March 2014
Granted during the year
Lapsed during the year
Exercised during the year
Outstanding at 28 February 2015
Exercisable at 28 February 2015
Granted during the year
Lapsed during the year
Exercised during the year
Outstanding at 29 February 2016
Exercisable at 29 February 2016

ESOP
–
11,508,000
(710,000)
–
10,798,000
–
11,539,854
(1,667,000)
–
20,670,854
–

NED Plan
–
3,100,000
–
–
3,100,000
–
–
(3,100,000)
–
–
–

SIP
–
2,900,370
(580,437)
–
2,319,933
–
1,942,624
(802,891)
–
3,459,666
–

SAYE
–
–
–
–
–
–
5,241,493
(480,780)
–
4,760,713
–

Total 
–
17,508,370
(1,290,437)
–
16,217,933
–
18,723,971
(6,050,671)
–
28,891,233
–

Weighted 
average 
exercise price
pence
–
41.72
27.51
–
42.85
–
21.86
39.29
–
29.99
–

The group recognised a total expense of £607,000 during the year (2015: £292,000) relating to equity settled share-based payment transactions.

Employee Stock Ownership Plan (“ESOP”)
The 2014 ESOP allows the grant of options to selected employees and executive directors of the group, based on a predetermined aggregate EBITDA target for the three 
financial years 2015 to 2017. The 2015 ESOP allows the grant of options to selected employees and executive directors of the group. With the exception of N Catto (CFO) 
there are no performance criteria. N Catto’s options are subject to achieving performance criteria based on a predetermined aggregate EBITDA target and a measure of 
Total Shareholder Return for the three financial years ending 2016 to 2018. Options may be granted by either the board or the trustees of the Employee Benefit Trust.

Date of grant
14/03/14
27/03/14
04/07/14
22/05/15

72     

1 March 2015 
no. of shares
9,034,000
776,000
988,000
–
10,798,000

Granted during
the year
no. of shares
–
–
–
11,539,854
11,539,854

Lapsed during
the year
no. of shares
(1,217,000)
–
–
(450,000)
(1,667,000)

Exercised 
during the year
no. of shares
–
–
–
–
–

29 February 
2016
no. of shares
7,817,000
776,000
988,000
11,089,854
20,670,854

Exercise price
Exercise period
pence
14/03/17 – 13/03/24
50.00
50.00
27/03/17 – 26/03/24
50.00 04/07/17 – 03/07/24
22/05/18 – 21/05/25
25.75

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSThe ESOP options were valued using a Black–Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

14/03/14
50.00
50.00
118
7,817,000
3
33.33%
10
3
0.976%
0%
30%
nil
11.93

27/03/14
59.25
50.00
4
776,000
3
33.25%
10
3
1.067%
0%
10%
nil
18.33

04/07/14
44.25
50.00
2
988,000
3
33.45%
10
3
1.303%
0%
10%
nil
8.71

22/05/15
25.75
25.75
154
11,089,854
3
36.33%
10
3
0.966%
0%
20%
100%
6.64

NED Plan
The NED Plan allows the grant of option to certain non-executive directors. The terms of the NED Plan mirror the terms of the ESOP other than for participation limits 
and the use of an employee benefit trust. Each of the non-executive directors that were awarded options waived his right to these awards during the year, such that no 
non-executive directors now hold any options in the company. It is not intended that further options be granted under the NED Plan, in accordance with best corporate 
governance practice.

Date of grant
14/03/14

1 March 2015 
no. of shares
3,100,000

Granted during
the year
no. of shares
–

Lapsed during
the year
no. of shares
(3,100,000)

Exercised 
during the year
no. of shares
–

29 February 
2016
no. of shares
–

Exercise price
pence
50.00

Exercise period
14/03/17 – 13/03/24

The NED options were valued using a Black–Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

14/03/14
50.00
50.00
–
–
3
33.33%
10
3
0.976%
0%
0%
nil
11.93

  73

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE FINANCIAL S TAT EMENT S CONTINUED

21  SHARE-BASED PAYMENTS continued
Share Incentive Plan (SIP)
Under the terms of the SIP, the board or the trustees of the Employee Benefit Trust grant free shares to every employee under an HMRC-approved SIP. Awards must be 
held in trust for a period of at least three years after grant date and become exercisable at this date. There are no performance criteria.

Date of grant
14/03/14
02/04/14
19/06/15

1 March 2015 
no. of shares
2,172,000
147,933
–
2,319,933

Granted during
the year
no. of shares
–
–
1,942,624
1,942,624

Lapsed during
the year
no. of shares
(486,000)
(38,353)
(278,538)
(802,891)

Exercised 
during the year
no. of shares
–
–
–
–

29 February 
2016
no. of shares
1,686,000
109,580
1,664,086
3,459,66

Exercise price
Exercise period
pence
nil
14/03/17 – 13/03/24
nil 02/04/17 – 01/04/24
19/06/18 – 18/06/25
nil

The SIP options were valued using a Black–Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

14/03/14
50.00
nil
281
1,686,000
3
33.33%
10
3
0.976%
0%
50%
100%
50.00

02/04/14
54.26
nil
20
109,580
3
33.20%
10
3
1.143%
0%
45%
100%
54.26

19/06/15
28.00
nil
466
1,664,086
3
35.89%
10
3
0.979%
0%
45%
100%
28.00

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three year period.

Save As You Earn (SAYE) scheme
Under the terms of the SAYE scheme, the board or the trustees of the Employee Benefit Trust grants options to purchase ordinary shares in the company to employees 
who enter into an HMRC-approved SAYE scheme for a term of three years. Options are granted at up to a 20% discount to the market price of the shares on the day 
preceding the date of offer and are exercisable for a period of six months after completion of the SAYE contract.

74     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSDate of grant
29/06/15

1 March 2015 
no. of shares
–

Granted during the 
year no. of shares
5,241,493

Lapsed during the 
year no. of shares
(480,780)

Exercised during the 
year no. of shares
–

29 February 2016
no. of shares
4,760,713

Exercise price
pence
21.40

Exercise period
29/06/18 – 28/12/18

The SAYE options were valued using a Black–Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three year period.

22  CAPITAL COMMITMENTS
Capital expenditure contracted for at the end of the reporting year but not yet incurred is as follows:

Property, plant and equipment

29/06/15
27.25
21.40
245
4,760,713
3
35.78%
3.5
3
1.052%
0%
30%
100%
9.63

2016
£000
–

2015
£000
2,622

23  OPERATING LEASES 
The group has lease agreements in respect of properties, plant and equipment, for which the payments extend over a number of years. The totals of future minimum 
lease payments under non-cancellable operating leases due in each period are:

Within one year
Within two to five years
In more than five years

2016
£000
734
2,363
1,445
4,542

2015
£000
690
2,257
1,976
4,923

24 CONTINGENT LIABILITIES
From time to time, the group can be subject to various legal proceedings and claims that arise in the ordinary course of business which may include cases relating to 
the group’s brand and trading name. All such cases brought against the group are robustly defended and a liability is recorded only when it is probable that the case will 
result in a future economic outflow and that the outflow can be reliably measured.
As at 29 February 2016, there are no pending claims or proceedings against the group which are expected to have material adverse effect on its liquidity or operations.

  75

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016INDEPENDENT AUDIT ORS’ REPORT

to the members of boohoo.com plc

REPORT ON THE FINANCIAL STATEMENTS
Our opinion
In our opinion the 29 February 2016 financial statements (the “financial statements”) defined below:

 °

 °

 °

give a true and fair view of the state of the company’s affairs as at 29 February 2016 and of its profit and cash flows for the year then ended;

have been properly prepared in accordance with International Financial Reporting Standards (“IFRSs”) as adopted by the European Union; and

have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991.

What we have audited
The company financial statements comprise:

 °

 °

 °

 °

 °

the statement of financial position as at 29 February 2016;

the statement of comprehensive income for the year then ended;

the cash flow statement for the year then ended;

the statement of changes in equity for the year then ended; and

the notes to the company financial statements, which include a summary of significant accounting policies and other explanatory information.

Certain required disclosures have been presented elsewhere in the annual report, rather than in the notes to the financial statements. These are cross-referenced from 
the financial statements and are identified as audited.

The financial reporting framework that has been applied in their preparation is applicable law and International Financial Reporting Standards (“IFRSs”) as adopted by 
the European Union.

In applying the financial reporting framework, the directors have made a number of subjective judgements, for example in respect of significant accounting estimates. In 
making such estimates, they have made assumptions and considered future events.

Opinion on other matter 
In our opinion the information given in the directors’ report for the financial year for which the financial statements are prepared is consistent with the financial 
statements.

OTHER MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
Adequacy of accounting records and information and explanations received
Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion:

 °

 °

 °

 we have not received all the information and explanations we require for our audit; or

adequate accounting records have not been kept; or

the financial statements are not in agreement with the accounting records.

We have no exceptions to report arising from this responsibility.

76     

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stock code: BOOFINANCIAL STATEMENTSRESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT
Our responsibilities and those of the directors
As explained more fully in the directors’ responsibilities statement set out on page 48, the directors are responsible for the preparation of the financial statements and 
for being satisfied that they give a true and fair view.

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and International Standards on Auditing (UK and 
Ireland) (“ISAs (UK & Ireland)”). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Article 113A of the Companies (Jersey) Law 
1991 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or to any other person to whom this report is 
shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

What an audit of financial statements involves
We conducted our audit in accordance with ISAs (UK & Ireland). An audit involves obtaining evidence about the amounts and disclosures in the financial statements 
sufficient to give reasonable assurance that the financial statements are free from material misstatement, whether caused by fraud or error. This includes an 
assessment of: 

 ° whether the accounting policies are appropriate to the company’s circumstances and have been consistently applied and adequately disclosed; 

 °

 °

the reasonableness of significant accounting estimates made by the directors; and 

the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the directors’ judgements against available evidence, forming our own judgements, and evaluating the 
disclosures in the financial statements.

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to provide a reasonable basis for us to draw 
conclusions. We obtain audit evidence through testing the effectiveness of controls, substantive procedures or a combination of both. 

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with the audited financial statements and to 
identify any information that is apparently materially incorrect based on, or materially inconsistent with, the knowledge acquired by us in the course of performing the 
audit. If we become aware of any apparent material misstatements or inconsistencies we consider the implications for our report.

FIONA KELSE Y
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and recognised auditors 
Manchester

25 April 2016

  77

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016COMPANY S TAT EMENT OF COMPREHENSIV E INCOME

for the year ended 29 February 2016

Administrative expenses
Operating loss
Finance income
Profit/(loss) before tax
Taxation
Profit/(loss) and total comprehensive income/(loss) for the year

Note

4

2016
£000
(281)
(281)
1,237
956
(192)
764

2015
£000
(219,085)
(219,085)
924
(218,161)
(55)
(218,216)

78     

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stock code: BOOFINANCIAL STATEMENTSCOMPANY S TAT EMENT OF FINANCIAL POSITION

at 29 February 2016

Assets
Non-current assets
Investments
Current assets
Other receivables
Cash and cash equivalents
Total current assets
Total assets
Liabilities
Current liabilities
Other payables
Current tax liability
Total current liabilities
Net assets
Equity
Share capital
Share premium
EBT reserve
Retained earnings
Total equity

Note

2016
£000

2015
£000

5

6

7

8

298,142

297,591

27,502
20,095
47,597
345,739

36,722
10,231
46,953
344,544

(18)
(192)
(210)
345,529

11,233
551,666
(761)
(216,609)
345,529

–
(55)
(55)
344,489

11,231
551,612
(430)
(217,924)
344,489

The notes on pages 82 to 85 form part of these financial statements.

These financial statements of boohoo.com plc, registered number 114397, on pages 78 to 85 were approved by the board of directors on 25 April 2016 and were signed on 
its behalf by:

MAHMUD KAMANI
Directors

CAROL KANE

NEIL CAT T O

  79

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016COMPANY S TAT EMENT OF CHANGES IN EQUIT Y

Balance as at 1 March 2014
Issue of shares
Purchase of shares by EBT
Share-based payments credit
Loss for the year and total comprehensive loss
Balance at 28 February 2015
Issue of shares
Purchase of shares by EBT
Share-based payments credit
Profit for the year and total comprehensive income
Balance at 29 February 2016

The notes on pages 82 to 85 form part of these financial statements.

Share capital
£000
–
11,231
–
–
–
11,231
2
–
–
–
11,233

Share 
premium
£000
–
551,612
–
–
–
551,612
54
–
–
–
551,666

EBT 
£000
–
–
(430)
–
–
(430)
–
(331)
–
–
(761)

Retained 
earnings
£000
–
–
–
292
(218,216)
(217,924)
–
–
551
764
(216,609)

Total equity
£000
–
562,843
(430)
292
(218,216)
344,489
56
(331)
551
764
345,529

80     

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stock code: BOOFINANCIAL STATEMENTSCOMPANY CASH FLOW S TAT EMENT

for the year ended 29 February 2016

Cash flows from operating activities
Profit/(loss) for the year
Adjustments for:
Impairment of investment in subsidiary
Finance income
Tax expense
Loss before tax before changes in working capital and provisions
Decrease/(increase) in other receivables
Increase in other payables
Net cash inflow/(outflow) from operating activities
Cash flows from investing activities
Interest received
Tax paid
Net cash inflow from investing activities
Cash flows from financing activities
Proceeds from the issue of ordinary shares
Payment of convertible loan notes to shareholders of ABK Limited
Share issue costs written off to share premium
Purchase of own shares by EBT
Net cash (outflow)/inflow from financing activities
Increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

The notes on pages 82 to 85 form part of these financial statements.

2016
£000

2015
£000

764

(218,216)

–
(1,237)
192
(281)
9,256
18
8,993

1,201
(55)
1,146

56
–
–
(331)
(275)
9,864
10,231
20,095

218,000
(924)
55
(1,085)
(36,683)
–
(37,768)

885
–
885

300,000
(239,899)
(12,586)
(401)
47,114
10,231
–
10,231

  81

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE COMPANY FINANCIAL S TAT EMENT S 

forming part of the financial statements

1  ACCOUNTING POLICIES 
Basis of preparation
The financial statements of the company have been prepared in accordance with International Financial Reporting Standards (“IFRS”) and International Financial 
Reporting Interpretations Committee (“IFRIC”) interpretations, as adopted by the European Union and the Companies (Jersey) Law 1991. As at the year end, these are the 
standards, subsequent amendments and related interpretations issued and adopted by the International Accounting Standards Board (“IASB”) that have been endorsed 
by the European Union.

These financial statements are prepared on a going concern basis as explained on page 34 of the directors’ report, under the historical cost convention.

The preparation of financial statements in conformity with IFRSs requires the use of certain critical accounting estimates. It also requires management to exercise its 
judgement in the process of applying the company’s accounting policies. The areas involving a higher degree of judgement or complexity, or areas where assumptions 
and estimates are significant to the financial statements, are disclosed in note 3 of the consolidated financial statements.

A summary of the more important policies adopted in dealing with items that are considered material to the company and are not specifically included in the policies in 
the notes to the consolidated financial statements are shown below. Further required disclosures are included in note 1 of the consolidated financial statements on 
page 58.

Income
Dividend income is recognised when the right to receive payment is established.

Investments
Investments are accounted for at cost unless there is evidence of a permanent diminution in value, in which case they are written down to their estimated realisable 
value. Any such provision, together with any realised gains and losses, is included in the statement of comprehensive income.

boohoo.com plc is required to recognise share-based payment arrangements involving equity instruments where boohoo.com plc has remunerated those providing 
services to the entity in this way. boohoo.com plc makes contributions to boohoo.com UK Limited equal to the charge for the share-based payment arrangement, which 
is reflected as an increase in boohoo.com plc’s investment in boohoo.com UK Limited.

Significant estimates and judgements
The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, estimates and assumptions that affect 
the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. The estimates and assumptions are based on historical experience 
and various other factors believed to be reasonable under the circumstances. Actual results could differ from these estimates and any subsequent changes are 
accounted for when such information becomes available. The judgements, estimates and assumptions that are the most subjective or complex are discussed below:

Impairment of investment
The impairment of the carrying value of the investment in subsidiaries is calculated using forward looking assumptions of profit growth rates, discount rates and 
timeframes, which require management judgement and estimates that cannot be certain.

82     

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stock code: BOOFINANCIAL STATEMENTS2   PROFIT FOR THE YEAR
Profit before tax is stated after charging:

Impairment of investment in subsidiaries
Exceptional items – IPO expenses

2016
£000
–
–

2015
£000
218,000
873

3  DIRECTORS’ EMOLUMENTS
Directors’ emoluments and pension payments are detailed in the directors’ remuneration report on page 42. Directors’ emoluments are borne by the principal trading 
subsidiary and not recharged to the parent company.

4  TAXATION

Analysis of charge in year
Current tax on income for the year

2016
£000

192

2015
£000

55

The total tax charge differs from the amount computed by applying the blended UK rate of 20.1% for the year (2015: 21.1%) to profit before tax as a result of the following:

Profit/(loss) on ordinary activities before tax
Profit/(loss) before tax multiplied by the standard blended rate of corporation tax of the UK of 20.1% (2015: 21.1%)
Effects of:
Expenses not deductible for tax purposes
Tax on profit/(loss) on ordinary activities

956
192

–
192

(218,161)
(46,032)

46,087
55

A reduction in the UK corporation tax rate from 23% to 21% (effective from 1 April 2014), and a further reduction to 20% with effect from 1 April 2015, was substantively 
enacted in July 2013. Accordingly the company’s profits for this financial year are taxed at an effective rate of 20.1%. There is no tax payable in Jersey.

5 

INVESTMENTS

Cost
Additions
Balance at 28 February 2015
Additions
Balance at 29 February 2016
Impairment
Charge for year
Balance at 28 February 2015
Balance at 29 February 2016
Net book value
At 28 February 2015
At 29 February 2016

Investments
£000

Capital 
contribution
£000

515,299
515,299
–
515,299

218,000
218,000
218,000

297,299
297,299

292
292
551
843

–
–
–

292
843

Total 
£000

515,591
515,591
551
516,142

218,000
218,000
218,000

297,591
298,142

  83

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016NOT ES T O T HE COMPANY FINANCIAL S TAT EMENT S 
CONTINUED
5 
Additions of investment balances during the year to 28 February 2015 were a result of the acquisition of the boohoo.com UK Limited business following the admission of 
the parent company to AIM and relate only to group entities.

INVESTMENTS continued

The investment in subsidiaries was impaired during the year to 28 February 2015 to £298 million using value in use methodology, specifically a ten year discounted cash 
flow with a discount rate of 9.5%. The ten year period and discount rate are considered appropriate for the valuation of a business with a long-term future and in line 
with accepted market practice. The discounted cash flows were based on lower growth rates of the business of the principal trading subsidiary, boohoo.com UK Limited, 
than were expected when the float price was set in March 2014 when the value of the investment in subsidiaries was established. The impairment of the investment was 
estimated at £218 million.

The capital contribution represents the value of the share based payment charges that are expensed in the subsidiary’s financial statements for shares issued in the 
company.

At 29 February 2016 the company’s subsidiaries were as follows:

Name of company
boohoo.com UK Limited
Boo Who Limited
boohoo.com USA Limited
boohoo.com USA Inc
boohoo.com Australia Pty Ltd
Shanghai Wasabi Frog Boohoo Ltd

Principal activity
Trading company
Dormant company
Dormant company
Marketing office
Marketing office
Dormant company

Country of 
incorporation
UK
UK
UK
USA
Australia
China

Percentage 
ownership
100%
100%
100%
100%
100%
100%

The accounting reference date of all subsidiaries of boohoo.com plc is 29 February, except for Shanghai Wasabi Frog Boohoo Ltd which has an accounting reference date 
of 31 December due to Chinese statutory requirements.

6   OTHER RECEIVABLES

Prepayments and accrued income
Receivable from subsidiary undertaking

2016
£000
80
27,422
27,502

2015
£000
45
36,677
36,722

The fair value of other receivables is not materially different to their carrying value. The directors believe that the receivable from the subsidiary undertaking of 
£27,422,000 as at 29 February 2016 is fully recoverable.

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stock code: BOOFINANCIAL STATEMENTS7   OTHER PAYABLES

Accruals and deferred income

The fair value of other receivables is not materially different to their carrying value. 

8   SHARE CAPITAL

1,123,267,330 authorised and fully paid ordinary shares of 1p each
(2015: 1,123,132,360)

2016
£000
18

2016
£000

2015
£000
–

2015
£000

11,233

11,231

On Admission, the company issued a total of 1,123,132,360 shares as follows: 600,000,000 were issued to institutional investors and company employees at 50 pence each 
for a total consideration of £300,000,000; 520,210,360 were issued in a share conversion and share for share exchange to the shareholders of ABK Limited for 100% of 
the shares of ABK Limited; and 2,922,000 were issued for the Share Incentive Plan for the benefit of employees of the company and for which there was no consideration. 
The aggregate nominal value of the shares issued was £11,231,324. The Admission date was 14 March 2014 and the market price of the shares was 50 pence each, as 
detailed in the Admission Document published on 5 March 2014. On 25 February 2016, 134,970 ordinary shares were issued to non-executive directors as part of their 
annual remuneration.

9   RELATED PARTY TRANSACTIONS
During the year, the company entered into transactions in the ordinary course of business with related parties as follows:

Costs recharged by subsidiary undertakings
Interest recharged to subsidiary undertakings

2016
£000
(318)
965
647

2015
£000
(2,111)
688
(1,423)

Administrative expenses incurred by boohoo.com UK Limited on behalf of the company were recharged to the company and interest on the company’s loan to boohoo.
com UK Limited was recharged at commercial rates to boohoo.com UK Limited.

  85

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016FIV E YEAR GROUP S TAT EMENT OF  
COMPREHENSIV E INCOME

Revenue
Cost of sales
Gross profit
Distribution costs
Administrative expenses
Other income
Operating profit
Finance income/(expense)
Profit before tax
Taxation
Profit for the year
Other comprehensive income for the year, net of income tax
Net fair value (loss)/gain on cash flow hedges
Total comprehensive income for the year
Earnings per share*
Basic
Diluted

* Earnings per share is calculated on the basis of the number of shares on admission for 2014 and prior years.

2012
£000
29,012
(13,627)
15,385
(6,695)
(8,430)
–
260
(11)
249
–
249

–
249

0.02p
0.02p

2013
£000
67,282
(30,619)
36,663
(13,613)
(19,764)
–
3,286
(102)
3,184
(614)
2,570

–
2,570

0.23p
0.23p

2014
£000
109,791
(44,879)
64,912
(24,290)
(30,289)
488
10,821
(84)
10,737
(2,310)
8,427

20
8,447

0.75p
0.74p

2015
£000
139,851
(54,806)
85,045
(30,653)
(43,814)
–
10,578
490
11,068
(2,663)
8,405

802
9,207

0.75p
0.74p

2016
£000
195,394
(82,483)
112,911
(45,501)
(53,756)
1,392
15,046
628
15,674
(3,236)
12,438

(5,661)
6,777

1.11p
1.10p

86     

24787.04   13 May 2016 10:46 AM Proof 5

stock code: BOOFINANCIAL STATEMENTSFIV E YEAR GROUP S TAT EMENT OF  
FINANCIAL POSITION

Non-current assets
Current assets
Total assets
Equity attributable to the owners of the parent
Current liabilities
Non-current liabilities
Total liabilities, capital and reserves

2012
£000
1,513
5,848
7,361
(721)
7,535
547
7,361

2013
£000
5,626
12,320
17,946
1,849
13,576
2,521
17,946

2014
£000
9,284
19,258
28,542
9,760
16,424
2,358
28,542

2015
£000
15,461
70,031
85,492
66,373
19,119
–
85,492

2016
£000
26,227
84,081
110,308
73,427
36,271
610
110,308

FIV E YEAR GROUP CASH FLOW S TAT EMENT

Net cash generated from operating activities
Net cash used in investing activities
Net cash (used in)/generated from financing activities
Net movement in cash and cash equivalents
Opening cash and cash equivalents
Closing cash and cash equivalents

2012
£000
1,460
(253)
(209)
998
562
1,560

2013
£000
5,607
(4,648)
2,088
3,047
1,560
4,607

2014
£000
5,879
(4,577)
(498)
804
4,607
5,411

2015
£000
12,161
(7,798)
44,372
48,735
5,411
54,146

2016
£000
17,456
(12,990)
(331)
4,135
54,146
58,281

  87

boohoo.com plc   Annual Report & Accounts for the year ended 29 February 2016SHAREHOLDER INFORMATION

REGISTERED ADDRESS 
OF COMPANY
Registered in Jersey, number 114397

12 Castle Street 
St Helier 
Jersey 
JE2 3RT

HEAD OFFICE
49-51 Dale Street 
Manchester 
M1 2HF

COMPANY SECRETARY
Keri Devine

CORPORATE WEBSITE
www.boohooplc.com

NOMINATED ADVISOR AND 
JOINT BROKER
Zeus Capital 
82 King Street  
Manchester  
M2 4WQ

Berkeley Square 
Mayfair 
London 
W1J 6HE

JOINT BROKER
Jefferies Hoare Govett 
Vintners Place  
68 Upper Thames Street  
London  
EC4V 3BJ

INDEPENDENT AUDITORS
PricewaterhouseCoopers LLP 
101 Barbirolli Square 
Lower Mosley Street 
Manchester 
M2 3PW

SOLICITORS
TLT LLP 
3 Hardman Square 
Manchester 
M3 3EB

Pannone Corporate LLP 
Lincoln House 
Brazennoze Street 
Manchester 
M2 5FJ

Ogier 
Ogier House 
The Esplanade 
St Helier 
Jersey 
JE4 9WG

FINANCIAL PR
Buchanan 
107 Cheapside 
London 
EC2V 6DN

COMPANY REGISTRARS
Capita Registrars (Jersey) Limited 
12 Castle Street 
St Helier 
Jersey 
JE2 3RT

PRINCIPAL BANKERS
HSBC Bank 
4 Hardman Square 
Spinningfields 
Manchester 
M3 3EB 

88     

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stock code: BOOFINANCIAL STATEMENTSB

O

O

H

O

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.

C

O

M

P

L

C

A

N

N

U

A

L

R

E

P

O

R

T

&

A

C

C

O

U

N

T

S

F

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R

T

H

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Y

E

A

R

E

N

D

E

D

2

9

F

E

B

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U

A

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2

0

1

6

12 CASTLE STREET
ST HELIER
JERSEY 
JE2 3RT.

NUMBER: 114397

www.boohoo.com

@boohoo

@boohooofficial

facebook.com/boohoo.com

24787.04   11 May 2016 9:23 AM Proof 5

#WeAreNow