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boohoo group

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FY2024 Annual Report · boohoo group
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ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
ANNUAL REPORT AND FINANCIAL STATEMENTS
REGISTERED NUMBER 114397
F O R  T H E  Y E A R  E N D E D  2 9  F E B R U A R Y  2 0 2 4 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
2

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
2
STRATEGIC REPORT
|
Chairman’s statement 
 
 
5
|
Year in review  
 
 
 
8
|
Our group  
 
 
 
10
|
Our strategy  
 
 
 
11
|
Strategy in action - Debenhams  
 
16
|
Our business model  
 
 
20
|
Our culture and people  
 
 
22
|
Review of the business  
 
 
30
|
Financial review  
 
 
 
33
|
Non-fi nancial and sustainability statement  
39
|
Risk management   
 
 
40
|
Climate report  
 
 
 
51
|
Environment, social and governance report  
64
|
Stakeholder engagement  
 
 
81
GOVERNANCE REPORT
|
Board of directors  
 
 
89
|
Corporate governance  
 
 
92
|
Directors’ report   
 
 
102
|
Directors’ remuneration report  
 
105
|
Annual report on remuneration  
 
109
|
Statement of directors’ responsibilities   
127
FINANCIAL STATEMENTS
|
Independent auditor’s report to the  
 
128
 
members of boohoo group plc 
|
Consolidated statement of   
 
136
 
comprehensive income 
|
Consolidated statement of fi nancial position 
137
|
Consolidated statement of changes in equity  
138
|
Consolidated cash fl ow statement  
 
139
|
Notes to the fi nancial statements  
 
140
|
Five-year fi nancial summary   
 
174
CONTENTS
2
Founded in Manchester in 2006, 
boohoo is an inclusive and innovative 
global brand targeting young, value-
orientated customers, pushing bound-
aries to bring its customers up-to-date 
and inspirational fashion, 24/7.
Visit us online at: BOOHOOPLC.COM
@boohoo
boohoo
@boohoo.com

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
4
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
CHAIRMAN’S STATEMENT
Dear shareholders, 
This year marks the group’s ten-year anniversary since our 
IŒm in 2014. As I refl ect on our journey, the group has grown 
at a remarĦable pace, evolving from one ¡Z focused fashion 
brand targeting 16̘25-year-olds, to a portfolio of 5 core brands 
addressing a diverse global customer base across fashion, beauty 
and home products.
Fowever, there is no mistaĦing that this year has been challenging, 
and I have felt this personally as a founder, executive chairman 
and shareholder. A volatile macro environment, with high interest 
rates and a cost-of-living crisis, severely tested all aspects of our 
business. In response, I led the group on a signifi cant journey 
of transformation, meticulously scrutinising every aspect of our 
operations.  
In the fi rst half of the year, we revisited our Ħey areas of strategic 
focus. ·e implemented a series of decisive and robust strategic 
initiatives, which have proven instrumental in unlocĦing operational 
effi ciencies and optimising costs. 
 
1. Customer First:  At the start of the fi nancial year the group 
 
 
had 13 brands in its portfolio. ·e tooĦ a decisive but diffi cult 
 
 
decision to simplify the organisation of the business and 
 
 
approach, with the number of core brands now standing at 
 
 
fi ve. mur new core brand strategy means we can streamline 
 
 
costs and concentrate our resources in the right places. The 
 
 
core brands now include boohoo, boohoodAN, 
 
 
Œretty\ittleThing, Zaren dillen and Debenhams. Debenhams 
 
 
is home to the group̧s much loved fashion labels ·allis, 
 
 
oast, Burton, Dorothy ŒerĦins, masis, diss Œap and 
 
 
·arehouse, and Nasty@al joined the Œretty\ittleThing family. 
 
 
A much-loved heritage brand, Debenhams has been a British 
 
 
institution for over 240 years. Znown by everyone in the 
 
 
¡Z, we are leveraging this great consumer recognition and 
 
 
transforming Debenhams into the @reat British Digital 
 
 
Department store.  
 
 
Debenhams is a signifi cant strategic opportunity, through its 
 
 
capital-light marĦetplace model driving high margin growth, 
 
 
and robust customer proposition across fashion, home, and 
 
 
beauty.  ·e are committed to refi ning the marĦetplace 
 
 
model, expanding the offering internationally and 
 
 
leveraging emerging technologies to innovate in the 
 
 
e-commerce space.  Debenhams is poised for signifi cant and 
 
 
sustainable success, with plans to grow its offering to over 
 
 
10,000 brands by the end of 2024. 
 
 
Directing our focus, energy and resources to the fi ve core 
 
 
brands ensures we continue to capture consumer attention   
 
 
and generate demand across a diverse customer base.
“THIS YEAR MARKS THE GROUP’S 
TEN-YEAR ANNIVERSARY SINCE 
OUR IPO IN 2014. THIS IS A 
FANTASTIC BUSINESS, AND 
I AM HIGHLY CONFIDENT IN OUR 
ABILITY TO DELIVER STRONG 
FINANCIAL PERFORMANCE IN 
THE NEXT TEN-YEAR PHASE OF 
OUR JOURNEY.”
MAHMUD KAMANI
GROUP EXECUTIVE CHAIRMAN
4

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
6
 
2. Investing for Growth: ·e completed the fi nal 
 
 
phase of the major warehouse automation 
 
 
installation in •heffi eld in 2023, and the 
 
 
benefi ts of automation are beginning to   
 
 
materialise across the group. ·e also launched 
 
 
the ¡• distribution centre in 2023, upgrading 
 
 
the group̧s proposition with next-day and 
 
 
express delivery options to our ¡• customer.  
3. Delivering sustainable return on investment:
 
 
·e identifi ed, and are on tracĦ to deliver, 
 
 
more than £125 million of annualised 
 
 
cost savings to support the group’s investment  
 
 
programme. 
In the second half of the year, we conducted a 
thorough examination of our business operations, 
assessing operational worĦfl ows and cost structures. 
This introspective analysis enabled the group to 
identify areas for improvement and opportunities 
to enhance effi ciency. In response to the fi ndings, 
the board implemented a series of initiatives aimed 
at optimising costs while maintaining operational 
excellence, such as streamlining processes and 
leveraging technology to drive productivity.  
To refl ect the current marĦet conditions, we moved 
all ¡Z fulfi lment to the •heffi eld and Burnley 
distributions centres to fully utilise their automation 
capacity, and ceased all operations at the sites in 
Daventry and ·ellingborough.   
By fortifying the group̧s fi nancial foundations and 
enhancing operational agility, we are now positioned 
to capitalise on emerging opportunities and navigate 
evolving marĦet dynamics.  
Leadership changes  
Alistair dc@eorge joined me as Deputy hairman and 
non-executive director in darch 2023. Fis extensive 
expertise and dedication have been instrumental in 
leading signifi cant transformations within the group. 
The board also welcomed Xohn @oold joined as non-
executive director and hair of the Audit ommittee 
in April 2023, and •tephen dorana as hief ?inancial 
mffi cer in ?ebruary 2024. ·ith •tepheņs bacĦground 
as a former non-executive director of boohoo group, 
together with his experience in consumer-centric and 
technology-driven enterprises, he brings invaluable 
insight to the group̧s future endeavours.  
Outlook
The group has delivered Ħey strategic initiatives during 
the year, giving it a strong foundation for sustainable 
growth. The group̧s medium term EBITDA margin 
target of 6-8% remains unchanged.  
I taĦe great comfort that several positive themes have 
started to emerge as the year has progressed. By 
focusing on cost management and profi table growth, 
we have established a robust foundation for future 
sustainable growth and cash generation.  This gives 
me confi dence that boohoo will emerge from the 
worst of this disruption as a continued leader of the 
global fashion industry. 
As we looĦ ahead, I am highly engaged and worĦing 
harder than ever to deliver value for our staĦeholders. 
The group continues to demonstrate resilience and 
agility in navigating challenging marĦet dynamics. This 
is a fantastic business, and I am highly confi dent in our 
ability to deliver strong fi nancial performance in the 
next ten-year phase of our journey.   
None of this would be possible without the 
unwavering support from the boohoo family. As the 
group continues its journey, I am fi lled with confi dence 
Ħnowing that we have such a talented and dedicated 
team by our side.   
Mahmud Kamani 
@roup o-?ounder and Executive hairman  

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
8
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
YEAR IN REVIEW
SUMMARY OF FY24 PERFORMANCE
The group delivered key operational and strategic projects during the period ending 29 February 2024, including 
developing a clear brand strategy, completing the fi nal phase of automation in Sheffi  eld, opening a US Distribu-
tion centre, and a transformational cost saving programme. The group continues to be a fashion forward, digital, 
leader with a disruptive business model and strong market share. 
The year to February 2024 saw continued economic challenges, however through a focus on cost control the 
group has delivered an improvement in Adjusted EBITDA margin [1], and the medium-term adjusted EBITDA 
margin [1] target of 6-8% remains unchanged. The investment cycle is now complete, and the group is beginning 
to see the operational and fi nancial benefi ts materialise across the business. The group’s attention now turns to 
maximising the returns on these investments and driving effi  ciencies. 
Overview of FY24 Performance
• Clear brand strategy with an increased focus on the group’s fi ve core brands (boohoo, boohooMAN, 
 
PrettyLittleThing, Karen Millen and Debenhams) which generate demand across a diverse, global 
 
customer base.  
• 
Strong growth of Debenhams marketplace. Its capital-light, stockless model is driving high margin growth 
 
and expanding customer proposition with over 3,500 brands onboarded, providing exceptional choice 
 
across fashion, beauty, and home.  
• 
Strategy to improve profi tability across the group’s labels by transitioning them over to the Debenhams 
 
marketplace beginning to show results, with improved performance in H2 2024.  
• 
On track to deliver more than £125 million of annualised cost savings across cost of goods, supply chain and 
 
overheads in FY24 and FY25, supporting a disciplined reinvestment programme.  
• 
Successful completion of the Sheffi  eld automation project, delivering enhanced effi  ciency and capacity. 
• 
US distribution centre launched, upgrading the group’s proposition with next day and express delivery 
 
options for US customers. 
• 
Leadership team strengthened with the appointment of Stephen Morana as CFO in February 2024.
2024
2023 
Change
£ million 
£ million
@ross derchandise ¶alue (@d¶)(1)
1,808.9  
2,086.2  
(13%) 
Revenue
1,461.0  
1,768.7  
(17%) 
@ross profi t  
756.1  
8˫5.2  
(16%) 
@ross margin  
51.8%  
50.6%  
120bps 
Operating costs(8) 
698.8  
832.0  
(16%) 
Adjusted measures(3):
Adjusted EBITDA(4)
58.6
63.3 
(7%) 
 
% of revenue 
4.0%
3.6% 
40bps 
 
Adjusted EBIT(5)
(18.0)
6.˫ 
(24.˫)
 
% of revenue 
(1.2%)
0.4% 
(1.6%) 
 
Adjusted loss before tax(6)
(31.0)
(1.6) 
(2˫.4) 
 
Diluted loss per share(7)
(2.86p) 
(0.02p) 
(2.84p)
Statutory measures:
\oss before tax 
(159.9)  
(˫0.7)  
(6˫.2)
Diluted loss per share 
(11.48p) 
(6.13p) 
(5.35p)
Net (debt)/cash(2) at year end 
(95.0)
5.˫ 
(100.˫m)
Notes:
(1) @d¶ is all merchandise sold to customers after cancellations and returns, including ¶AT, 
 
carriage receipts and premier subscription income
(2) Net (debt)/cash is cash less borrowings, excluding lease liabilities. 
(3) Adjusted measures, which are not statutory measures, show the underlying performance of 
 
the group excluding large, non-cash and exceptional items (see note 1). 
(4) Adjusted EBITDA is calculated as loss before tax, interest, depreciation, amortisation, share-
 
based payment charges and exceptional items.  
(5) Adjusted EBIT is calculated as loss before tax, interest, amortisation of acřuired intangible 
 
assets, share-based payment charges and exceptional items. 
(6) Adjusted loss before tax is calculated as loss before tax, excluding amortisation of acřuired 
 
intangible assets, share-based payment charges and exceptional items. 
(7) Adjusted loss per share is calculated as diluted earnings per share, adding bacĦ amortisation 
 
of acřuired intangible assets, share-based payment charges and exceptional items.  
(8) mperating costs is defi ned as Distribution ̲ Administrative osts excluding depreciation, 
 
amortisation, exceptional items ̲ share based payments
GMV REPORTING
GMV represents the total value of all merchandise sold to customers. This 
excludes cancellations and returns and includes carriage receipts and any 
subscription income. Revenue will only include the commission element of 
a marketplace sale whilst GMV will include the total value of merchandise 
sold to customers.  
With the addition of the marketplace commission only revenue model, 
GMV provides a consistent indication of growth across the group. The 
marketplace model generates lower revenue but is 100% margin with zero
cost of sales, driving enhanced profi tability through a stockless model.  
FINANCIAL HIGHLIGHTS
• 
GMV down 13% vs FY23 to £1,809 million as group performance 
 
continued to be impacted by a diffi  cult macro-economic environment. 
 
Positive trend in the performance of Core Brands (boohoo, 
 
boohooMAN, PrettyLittleThing, Karen Millen, Debenhams External 
 
Marketplace), with decline slowing from (9%) in H124 to (4%) in H224, 
 
showing a clear improvement in trajectory 
• 
Revenue of £1,461 million, down 17% vs FY23 refl ecting our increased 
 
focus on profi tability and diffi  cult market conditions. Revenue growth 
 
was also impacted by the growth of marketplace with its 
 
commission-only revenue model 
• 
Gross margin 51.8%, up 120bps vs FY23, refl ecting the growth of
 
marketplace and cost savings driven by defl ation as well as freight and 
 
raw material price decreases 
• 
Operating costs of £699 million, down 16% vs FY23 driven by the 
 
actions taken under the ongoing cost saving programme  
• 
Inventory has increased by £29.9 million YOY, largely driven by the 
 
investment in inventory to support the opening of the US 
 
Distribution centre 
• 
Adjusted EBITDA margin improved to 4.0%, up 40bps vs FY23,
 
refl ecting improvements in gross margin, cost reduction initiatives and 
 
value unlocked from automation investment. Adjusted EBITDA4 of 
 
£58.7 million, down 7% vs FY23 
• 
Inventory has increased by £29.9 million vs FY23, largely driven by the 
 
investment in inventory to support the opening of the US 
 
Distribution centre  
• 
£64.8 million capital expenditure invested in infrastructure for future 
 
growth, including the Sheffi  eld automation project and the US 
 
distribution centre both of which were delivered on time and 
 
on budget 
• 
Net Debt of £(95.0) million down by £(101.0)m, driven by our 
 
investments in US inventory and capital expenditure  
• 
Robust balance sheet with £123.7 million of land and buildings, 
 
£200.3 million of fi xtures and fi ttings, £208.0 million of inventory 
 
and £29.9 million investments held

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
10
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
10
OUR GROUP
boohoo
boohoo offers the most up-to-date 
fashion at incredible prices with 
unbeatable choice, great řuality 
and excellent service. The branḑs 
core values are fun, fashion, social 
and inclusive. This translates into 
a product range for every young 
woman around the world. 
boohooMAN
ombining cutting-edge design 
with an affordable price tag, 
boohoodAN brings young men 
the latest styles and looĦs in a 
youthful pacĦage, 24/7. 
Karen Millen
Zaren dillen preserves its 42-
year legacy, whilst remaining a 
forward-thinĦing style pioneer. 
Design and craftsmanship 
are Ħey, with a focus on 
both investment pieces and  
affordable luxury, all product and 
prints are designed in-house with 
creativity at the heart of what 
we do. 
Debenhams
A digital department store 
offering fashion, beauty, sport 
and homeware to our customers. 
The Debenhams marĦetplace 
provides its customers with 
a uniřue, differentiated and 
exclusive mix of brands, 
extending the group̧s target 
addressable marĦet through its 
capital-light, low-risĦ 
marĦetplace model. 
Debenhams is also now the home 
of much loved and well-Ħnown 
high-street brands̈ ·allis, oast, 
Burtons, Dorothy ŒerĦins, masis 
diss Œap and ·arehouse, who 
have all been welcomed into the 
Debenhams family over the last 
12 months. 
PrettyLittleThing
Œretty\ittleThing is a youthful 
trend leader in online womeņs 
fashion, offering a wide range 
of products at great prices, 
supported by an engaging global 
social media presence. The brand 
aims to help every girl feel liĦe a 
celebrity with her clothes. 
OUR STRATEGY
The group̧s confi dence in the medium-term outlooĦ is unchanged, as it continues to 
offer customers outstanding choice in fashion, with inclusive ranges and a wide product 
offering. ?or the year ahead, the priority and focus for the group is to get bacĦ to prof-
itable growth.  
The group̧s vision is to lead the global fashion e-commerce marĦet. ·hat started as 
one brand, growing extensively in the ¡Z and internationally, is today a platform of fi ve 
core brands and eight labels servicing over 16 million customers globally. The group has 
come to the end of its investment cycle, operating two automated warehouses with 
effi ciency benefi ts beginning to materialise, and a new ¡• distribution centre offering 
faster, consistent delivery to ¡• customers.  
OUR COMMITMENT TO ESG
The group is determined to play its part in reducing the environmental impact of clothing 
and operations through increased focus on sustainability, operating in a socially conscious 
manner, and upholding high standards of governance.  
For more information on our approach to ESG, go to page 64.
A HOUSE OF BRANDS FASHIONING THE FUTURE GENERATION
•ince its IŒm in 2014 the group has evolved from one ¡Z fashion focused brand targeting 
16̘25-year-olds, to a portfolio of 5 core brands, addressing a diverse global customer base 
across a range of fashion, beauty and home products.
1. CUSTOMER FIRST
 
?ashion and the customer are the lifeblood of the business. The group offers customers 
 
exceptional choice across its extensive brand portfolio. The group delivers for its 
 
customers and will continue to invest to improve customer lifetime value through 
 
delivery of the latest trends, outstanding value and a great experience. 
2. INVESTING FOR GROWTH
 
The group̧s investment cycle is complete and it is positioned for profi table growth. 
 
Best-in-class logistics have been upgraded through the extensive automation in our 
 
•heffi eld distribution centre, with the benefi ts of automation and effi ciency beginning 
 
to materialise across the group. omparing the new automated facility vs the manual 
 
facility during peaĦ trading period in November highlights includė 
 
̏ ost per throughput unit down 47% (£0.38 vs £0) 
 
̏ 10x picĦ rate improvement (516 units p/h vs 54 units p/h) 
 
̏ ?TE headcount down 81%   
 
The opening of a local distribution centre in the ¡• during the year is a step change in 
 
the group̧s customer proposition in its second largest marĦet and sets it up for future 
 
international growth.   
Debenhams marĦetplace platform is capital light and scalable, and continues to be a  
 
Ħey focus for growth. In the year, Debenhams expanded the number of brands that it  
 
sells from 1,600 to 3,500.  
3. DELIVERING SUSTAINABLE RETURN 
 ON INVESTMENT (ROI)
 
•ignifi cant progress has been made on reducing the group̧s cost base, and it is on 
 
tracĦ to deliver more than £125 million annualised cost savings across ?½24 and ?½25.  
 
Improving marĦet dynamics and consumer confi dence increasing allows the group to 
 
be leveraged when growth returns. The group has invested in inventory during the 
 
second half of the year to support the opening of its new ¡• Distribution centre. The 
 
group continues to worĦ on its product offering in the ¡• to maĦe sure it aligns to the 
 
new customer proposition.  
 
The medium term 6% to 8% adjusted EBITDA margin target remains unchanged as the 
 
group continues to rebuild its profi tability.   

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
12
12
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
WHAT SEPARATES THE 
GROUP FROM OTHER 
APPAREL RETAILERS?
1.
2.
A diverse brand portfolio,
with fi ve core brands, eight labels and 
marĦetplace model the group can address the 
needs of customers across a wide demographic, 
globally offering fashion, home and beauty 
products. 
A ƾ exđble and aĈđle sourcđnĈ İodel̆
allowing the group to operate with speed, 
underpinning its fashion credentials and ability to 
disrupt, giving more choice, minimising risĦ, and 
great value for customers.
3.
A scalable đn-house platforİ̆ 
with proprietary technology ̘ offering 
e-commerce expertise, best in class logistics 
and great customer service.
WHAT WILL DRIVE OUR PROFITABLE GROWTH?
Extensive, diverse brand portfolio and clear brand strategy
A portfolio of 5 core brands and 8 labels enables the group to address a diverse 
global customer base. The diversity of our brands reduces risĦ and gives the group a 
competitive advantage.
Debenhams: our digital department store
¡nlocĦing Debenhamş signifi cant potential presents upside for marĦet share gains 
across fashion and new product areas including home, electronics and beauty, all 
through its capital-light, low-risĦ marĦetplace model. 
Ŭtomatioı ećfi cieıcies
The completion of the state-of-the-art automation project at the •heffi eld 
Distribution centre drives effi ciencies and the group̧s ability to scale easily. During 
?½24 peaĦ trading there was a 8x picĦ rate improvement and cost per throughput 
unit was down 47%. 
Cost saving programme
The cost saving programme has already seen benefi ts in this fi nancial year, with 
operating costs decreasing and margin improving. As marĦet dynamics and the 
macroeconomic environment improves, the group is positioned with a cost base to 
drive profi table growth. 
Being closer to our customer
The opening of a ¡• distribution centre drives a step change in the group̧s 
proposition and ability to disrupt and grow marĦet share in North America. 
Supply chain opportunities
The group continues to looĦ to drive speed, turn inventory faster and utilise cost 
opportunities. A global supplier base reduces the risĦ of disruption, and the group 
continues to worĦ closely with our suppliers to improve řuality and build strong 
relationships.
Using technology to help drive customer engagement 
An app-fi rst approach to technology investments will support better engagement, 
ensuring a shopping experience that matches the group̧s product offer. 
Allowing our customers to grow with us
The group̧s brands include something for everyone ̘ the boohoo customer of 
today is the Zaren dillen customer of tomorrow. ontinued uptaĦe of our loyalty 
programmes (Œremier and oyalty) will help to drive lifetime value. 
Our platform and people
The group̧s technology and infrastructure platform support our brandş growth 
ambitions. ·ithin the group, our colleagues embody our valueṡ Œassionate, Agile, 
reative, ommercial, Team. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
14
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
14
BRANDS
Strategic focus
The group consists of 5 core 
brands, which represent the 
lifeblood of the business, 
collectively servicing over 16 million 
customers, globally. The group 
continues to invest strategically 
to support and grow the brands 
in marĦets and channels where 
it believes it has opportunity to 
maximise its potential.
Progress in the year
̏ 
Implemented a clear brand 
 
strategy for growth, with 5 core 
 
brands and 8 labels
̏ 
ontinued growth of the 
 
number of external 
 
marketplace partners on the 
 
Debenhams marĦetplace to 
 
3,500 brands on site, providing 
 
unparalleled choice across 
 
fashion, beauty and home. 
̏ 
The opening of a ¡• 
 
distribution centre drives a 
 
step change in our proposition 
 
and ability to disrupt and grow 
 
marĦet share in North America 
AREAS OF STRATEGIC IMPORTANCE
The group̧s focus is to deliver the latest fashion and the right product to the right customer at the right time, with best-in-class 
customer proposition and service. To this end, there is a plan of continuous investment in systems, infrastructure and technology 
to ensure the group offers an optimal online shopping experience as it looĦs to further cement its position as a leader in global 
fashion e-commerce. The group̧s strategy rests on fi ve areas of strategic focus.
PRODUCT
Strategic focus
Œroduct is at the heart of what 
the group does. Teams taĦe 
inspiration from the latest trends 
from around the world, launching 
hundreds of new products daily. 
An extensive global sourcing 
networĦ and focus on short lead 
time means the group has a supply 
chain that is scalable and agile. 
Progress in the year 
̏ 
ontinued investments to 
 
bring řuality control and 
 
assurance closer to suppliers, 
 
enabling improved řuality and 
 
helping to improve lead times. 
CUSTOMER 
EXPERIENCE
Strategic focus
·ith over 16 million customers 
across brands and an extensive 
social media following, the group 
is focused on how it captures, uses 
and optimises customer data. This 
will support decision maĦing that 
can drive customer lifetime value 
and the channels through which the 
group can understand and acřuire 
customers of the future. 
Progress in the year 
̏ 
Increasing the mix of orders 
 
from our customer loyalty 
 
programmes by 5% to 35%. 
 
ontinuing to build a loyal 
 
customer base.  
̏ 
ontinued to use customer 
 
feedbacĦ to formulate product 
 
development and improve 
 
customer journeys. 
̏ 
an customer focus groups, 
 
inviting customers into the 
 
business to share their opinions 
 
on topics as diverse as 
 
sustainability, social media and 
 
suiting among others. 
PLATFORM
Strategic focus
The group has developed a 
uniřue platform, through years 
of investment in technology 
and processes, supply chain 
relationships and with the expertise 
of a great team of people. This 
platform enables the group to 
penetrate marĦets and expand 
rapidly, operating multiple brands 
as it progresses with its ambition 
to lead the online fashion marĦet. 
Progress in the year 
̏ 
Integration of labels onto 
 
the Debenhams platform, 
 
giving customers the ability to 
 
shop across internal and 
 
external brands on the 
 
Debenhams website.
PEOPLE
Strategic focus
Œeople are the fabric of the 
business. The group wants 
everyone who worĦs with it, directly 
or indirectly, to be treated fairly, 
to have the opportunity to realise 
their full potential and to be proud 
to be part of the boohoo family. 
The group’s culture is its greatest 
¡•Œ as an employer. ?rom the 
moment best talent is welcomed 
through the door, the group worĦs 
hard to help them meet their 
career aspirations. 
Progress in the year 
̏ 
The group̧s pay frameworĦs 
 
are proudly gender neutral. ?or 
 
the fi fth year in a row the 
 
median gender pay gap data 
 
is in favour of females, with the 
 
median female paid 7.˫% more 
 
than their male counterpart. 
 
?or the third year running this 
 
is also true for the mean 
 
gender pay gap, with the 
 
average female paid 
 
3.4% more.  
̏ 
As of the end of ?ebruary 2024, 
 
female colleagues made up 
 
4˫% of the worĦforce and 
 
they currently hold 40% of 
 
senior leadership positions. 
̏ 
mver 85,000 candidates 
 
applied to worĦ for the group 
 
over the past year with an 
 
average hiring time of 28 days. 
 
21% of vacancies were fi lled  
 
with internal talent. 
̏ 
The group ran over 80 
 
bespoke behavioural 
 
development worĦshops with 
 
over 650 colleagues attending.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
16
16
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
STRATEGY IN ACTION
Debenhams is iconic. A much-loved British heritage brand, Ħnown by everyone in the ¡Z. 
Nearly everybody has a story to tell about Debenhams and most people in the ¡Z have 
shopped with Debenhams. 
Debenhams was at the forefront of multi-brand retailing and a pioneer of the department 
store concept as well as creating the blueprint for retail x talent collaborations through 
Designers at Debenhams which elevated the careers of multiple highly regarded designers 
such as Xulian dacdonald, datthew ·illiamson and Xasper onran to name a few. 
Debenhams has been a British institution for over 240 years, playing a small part in the 
moments that matter in peoplȩs lives since its founding in 1778.  
Now, Debenhams is on a new journey. ¡nder our ownership it has been repositioned and 
reinvigorated as Debenhams.com, The @reat British Digital Department •tore. mffering ¡Z 
consumers more brands and more choice across ?ashion, Fome and Beauty. Debenhams.
com is a thriving and accessible destination for consumers from ages 16 to 80͜.   
onsumers can shop from a choice of over 3500 brands. ?rom emerging @en Æ brands 
liĦe @low Fub to global leaders in beauty liĦe \̧mreal, Debenhams.com serves multiple 
generations and a huge variety of needs of our customers.  ·e have recently welcomed 
bacĦ premium beauty brands such as Estóe \auder, larins and dac as well as Boss, Armani 
and ¶ictoria amongst many other globally loved 3rd party premium fashion brands.   
Debenhams is now also the home of much loved and well-Ħnown high-street brands̈ ·allis, 
oast, Burtons, Dorothy ŒerĦins, masis and ·arehouse have all been welcomed into the 
Debenhams family over the last 12 months. Œositioned next to ever green, ever relevant,  
Debenhams brands liĦe @orgeous, dantaray ͜ Debut. ·e plan to grow our brand offering 
to over 10,000 brands by the end of 2024..   
·e have recently worĦed with household names Allison Fammond, \isa •nowdon ͜ •ophie 
Fabboo. Alongside legendary designer Dame Æandra hodes and viral TiĦToĦ sensations, 
BrooĦie and Xessie. ·e aim to engage, represent and empower our audience. ommunity is 
at the heart of Debenhams brand, we want our customers to feel included and a part of our 
brand. ·e want to ensure our customers fully understand and maximise the value of the 
products we sell, that we offer convenience and reasons to believe in, and shop with us.  
·e have evolved our business model. ·e believe in collaborative commerce. ·e believe 
this revolutionised, dynamic ecosystem offers customers, brands and third party sellers 
the ultimate community experience, fl exibility and choice.  The introduction  of DBÆ 
marĦet place allows brands and 3rd party sellers to reach a much broader audience, 
complimenting their own d to c strategy whilst benefi tting from our established, class 
leading infrastructure, customer segments and marĦeting channels.  
ustomers enjoy an extended range of products and the ultimate shopping experience. 
Debenhams.com facilitates transactions, provides customer support, and ensures a 
seamless shopping journey for both buyers and sellers. Debenhams aims to be the brand 
partner of choice through simple onboarding, scaling, disruptive marĦeting campaigns and 
by showcasing brands at their very best.   

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
18
18
3,500+ BRANDS AT
FASHION
HOME
BEAUTY
3,500
S

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
20
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
OUR BUSINESS MODEL 
DELIVERING VALUE FOR ALL 
OUR STAKEHOLDERS 
The group̧s relationships and resources, combined 
with its insights and understanding of changing 
consumer demands, has helped it to build a business 
platform that delivers value to all staĦeholders. 
HOW WE OPERATE
The group designs, sources, marĦets and sells fashion 
clothing, home and beauty products to consumers 
globally. The group brings the latest trends and 
fashion inspiration to its consumers across the world, 
delivering the right product to the right customer at 
the right time. 
Design and inspiration
•Ħilled designers and buyers have their fi ngers on the 
pulse of fashion around the world to spot the latest 
trends. 
Sourcing and production
Buyers tap into a global networĦ of approved 
suppliers to fi nd the best mix of řuality and price to 
deliver outstanding product to customers. 
Marketplace Partners 
Œartnering with brands to build a consumer 
destination for fashion, home and beauty. 
Marketing and customer engagement
The group connects with consumers through social 
media and innovative advertising, supported by 
infl uencers and celebrities, and through engaging 
websites and apps, offering customers the very best 
online shopping experience. 
Delivery and customer care
@reat customer service is provided by a 
comprehensive choice of delivery options and 
payment methods, and a highly rated customer 
service centre taĦes care of the entire customer 
journey. 
Engagement and repeat
•ophisticated monitoring of marĦeting and product 
success enables the group to respond rapidly to 
consumer demand and optimise customer reach. 
RELATIONSHIPS AND RESOURCES
RELATIONSHIPS
Employees
Employees are the group̧s greatest asset, delivering 
a truly awesome pacĦage of sĦills and Ħnowledge that 
enables it to tacĦle the most challenging feats. 
Suppliers
The group has developed a comprehensive networĦ of 
suppliers from all corners of the world to deliver the 
product and services that drive our success.
Customers and partners
ustomers and partners are the group̧s lifeblood. 
The group engages, listens, learns, creates, and 
repeats successfully. Its partners help it to reach 
customers, globally. 
RESOURCES
Brands
A portfolio of diverse brands with a rich heritage and 
consumer loyalty, renewed and developed for today, 
enables the group to grow marĦet share. 
Infrastructure
The group as invested millions in state-of-the-art, 
automated distribution centres and offi ce facilities for 
its talented teams. 
Technology
The group̧s formidable technology platform 
comprises best-of-Ħind systems and enables it to 
operate a huge volume business with effi ciency 
and accuracy. 
Financial
?inancial resources from shareholders have been 
boosted by retained profi ts that have enabled the 
group to build a business with the capacity for 
investment and acřuisitions. 
Environment
The group̧s economic health is dependent on the 
use of natural resources. The group recognises that 
managing and maintaining these resources is critical 
for long-term sustainable growth. 
VALUE GENERATED FOR STAKEHOLDERS 
Employees
Employees have the opportunity to develop their sĦills 
and experience in a dynamic business and give them 
a share in its success through share ownership plans 
and bonuses. 
Suppliers
The group operates with its suppliers in a transparent 
way, enabling suppliers to participate in its success 
and worĦing to improve factory standards. The 
group has invested in building a more visible, more 
sustainable supply chain of approved partners. 
Customers
The group provides customers with great products 
and value at prices below those of the high street and 
with a service that is convenient and safe at home. 
Community
The group engages with the wider community 
through charitable worĦ, the \eicester @arment and 
Textile ·orĦerş Trust and through the provision 
of jobs in our offi ces and distribution centres that 
benefi t the local area and our suppliers.
Shareholders
Investors have the opportunity for capital growth 
from the enlarged group and potential 500 million 
addressable customer base across the Ħey target 
marĦets of the ¡Z, the ¡• and Europe. 
See page 81 for how the group engaged with its 
stakeholders during the year.  
20

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
22
OUR CULTURE AND PEOPLE
22
OUR CULTURE AND VALUES
The group is proud of its uniřue culture, which is defi ned by the ŒAT 
(Œassion, Agile, reative, ommercial and Team) values. 
It weaves ŒAT throughout its people journey at every touchpoint. Its 
people are the fabric of its business, and its ŒAT values shape how its 
people show up to worĦ each day. 
PACCT VALUES
PASSION
·e love what we do. Believing in boohoo and believing in ourselves. Each 
day, we are inspired to be the best we can be. ·e are committed and 
focused on giving our customers the experience they want. 
AGILE
·e are constantly evolving to stay one step ahead. ·e embrace, 
change and grab opportunities with both hands. ·e are lean, 
effi cient and effective.
CREATIVE
·e are uniřue, aspirational and always boohoo. ·ȩre not afraid to do 
things our way and dare to be different. ·e are creative in thinĦing 
and design. 
COMMERCIAL
·e are confi dent, decisive and entrepreneurial. ·e leverage data and 
our intuition to maĦe bold choices. ·e always ensure that the customer 
experience and profi t are integral to every decision.
TEAM
·e listen and respond where everyonȩs contribution is valued. Building 
success through our people and sharing in it together. ·e always have 
fun along the way.
?urther đnforİatđon on our culture and Ɓalues can be found đn our 
People Report on page 22. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
24
The groupş passionate and 
committed colleagues are central 
to its success. This year it continued 
to build on colleagueş experience 
through enhanced investment in 
development and empowering our 
colleagues to embody our ŒAT 
values (Œassion, Agility, reativity, 
ommerciality and Team). mur 
boohoo family culture enables 
our colleagues to learn from each 
other, be empowered to taĦe on 
challenges and learn new sĦills.  The 
group celebrates diversity and its 
overarching mission is simple. 
̤ ƂĸrĦpĩaçe Ƃhere everƈĸne 
is respeçted̆ their individŬaĩ 
diććerençes are vaĩŬed̆ and 
theƈ çan æe themseĩves at 
ƂĸrĦ̆ ƂithĸŬt exçeptiĸn̥̅
mur people strategy is based on six 
pillars.
 
1. \istening and engaging with   
 
 
our colleagues   
 
2. Improving our ways of worĦing  
 
3. A greater place to worĦ   
 
4. ½our career  
 
5. ecognising and rewarding   
 
 
your achievements  
 
6. mperating at our best   
These pillars enable our colleagues 
to continue to grow, innovate 
and support the business to 
drive a more diverse and inclusive 
worĦplace in turn providing 
greater job enrichment and 
increased engagement at worĦ. 
mur colleagues are the fabric of our 
business and maĦe the group the 
uniřue and passionate business 
that it is today.  
2023̒24 Œeople ActđƁđty
¡nĩĸçĦinƴ diverse teams 
and drivinƴ inçĩŬsiĸn 
ƂithĸŬt exçeptiĸn 
Diversity, Inclusion and Eřuality 
(DEI) is a Ħey focus for the 
group as it recognises this has 
a direct impact on the day-to-
day experience of colleagues. 
dandatory DEI training sessions 
mur colleague engagement has received a maĦeover, reengineered to be more inclusive and to consider the wider diversity 
within our teams.  ?or example, our social events are now typically held at lunchtimes and include a crafting or wellbeing element 
in response to the team̧s recent feedbacĦ. 
Our DEI partnerships continue to grow attributed to our increased focus on DEI.  Some standout relationships for the group 
this year include: 
The UK biggest LGTBQ 
radio station
The go-to partner for 
providing knowledge and 
guidance in this fi eld 
An independent business 
that promotes an alcohol-
free lifestyle
A truly infl uential business 
that aims to accelerate 
gender equality, social 
mobility and wider inclusion 
in the North
have been completed by all 
managers across the group, 
demonstrating our commitment 
to upskilling colleagues. The 
content of the training focuses 
on minimising bias and elevating 
underrepresented voices in the 
worĦplace through powerful media 
and experiential learning. The 
sessions have been popular with 
colleagues and are delivered using 
a range of methodologies to ensure 
full transparency and visibility of 
content and intent. 
All colleagues now have a personal 
DEI goal as part of our Annual 
eview initiative that they are 
accountable for delivering in the 
upcoming months. The group 
believes that an important part of 
supporting an inclusive worĦplace 
is to drive individual accountability 
for DEI and give colleagues the 
opportunity to maĦe meaningful 
changes to the group’s culture.  
\istening to a diverse range of 
voices was a high priority this year. 
To reinforce this message, the 
group created opportunities to 
hear from colleagues across the 
group to ensure it understands 
what teams desire from their 
worĦplace. 
As it continue to evolve our 
DEI focuses, the group created 
a ̤10-point playbooĦ̥ for DEI 
change during the fi rst half of 
?½24. The playbooĦ sets out 
impactful initiatives for maĦing 
the group an even more inclusive 
place to worĦ. The group believes 
these interventions will not only 
set fi rm foundations for DEI but 
will maintain its momentum to 
becoming a more diverse and 
inclusive employer. 
24
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OUR PEOPLE

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
26
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
OUR PEOPLE
Continued...
Empowering our people to be their best
During the year the group invested in developing our innovative Learning Lab, designed to build on 
colleagues’ skills, elevate their capability and evolve their commercial thinking. As the learning culture at the 
group begins to mature, it is starting to see the fruits of its eff orts through increased internal promotions and 
a reduction in labour turnover. 
Learning lab continues to be the ultimate way to learn
The group aims to be inspiring and innovative and, rather than off -the-
shelf training, the content for every training session is bespoke and 
written by our in-house learning and development (L&D) teams. High 
performance starts at the top with our leadership teams, and the group 
has ensured that training has strong buy-in from our senior managers 
who understand the impact that development can make to ensure the 
teams are performing at a high level.
What’s next in the learning space for us?
Over the next year new training courses will include:
• 
Innovative thinking, Commercial storytelling and leading a  
 
multigenerational team
• 
Building on our on-demand collection to provide the right training 
 
at the right time
• 
The talent development team hosted Spark sessions and Ideas Lab 
 
events – creative thinking sessions designed to develop the 
 
industries’ best thinkers
Talent grows talent.
The group’s Supply Chain Mentorship programme continues to be a 
success. It believes mentoring is inherent to the group and enables new 
talent to be nurtured and new relationships to fl ourish. The mentoring 
relationships focus on career progression and stepping into leadership 
roles. At present, it has 25 mentees, with plans to double the number of 
partnerships and expand the scheme to encompass senior supply chain 
leaders in the year ahead. 
Giving our new colleagues the conditions to thrive.
A main focus over the past year was giving new managers the tools 
they needed to nurture and inspire their teams. A key tactic in this was 
developing “The New Mangers Club” which aims to give managers a safe 
space, to feel supported, and to take time to learn about the business. 
The group’s aim is to grow The New Managers Club throughout 
the next year. 
By increasing support for new starters, the group reduced the probation 
period from 6 to 3 months and added a new suite of documents and 
training to support the process.  
Engagement – getting closer to our colleagues
The group wants every colleague in its business to have an opportunity to share ideas and have their voice heard. The 
group’s ethos is to constantly evolve its ways of working and listening mechanisms are no exception. 
Team wellbeing is central to how the group operates. 
commitment to some of the external challenges teams face.  The group has continued to talk 
about and deliver engagement activities to reduce the stigma that still unfortunately exists 
around mental health issues in the workplace. Its strategy combines both practical and targeted 
support for our colleagues. Each pillar represents what people have said matters the most to 
them when talking about wellbeing at work. 
As we look forward to next year, the group will embark on a training programme that upskills its 
people team to become accredited Mental Health First Aiders, aiming to support colleagues who 
may need someone to talk to.  
A drive for better data continues this year with the implementation of a group-wide exit interview strategy. The data 
obtained has led to signifi cant changes to the way the group delivers talent development and has shaped course content. 
This level of insight has also allowed the group to develop a detailed people dashboard which highlights trends and allows 
it to take strategic actions around engagement activities. 
Over 80 
bespoke
sessions delivered 
across Manchester, 
London and virtually
650 spaces
on workshops 
booked and 
attended
Learn on 
your terms – 
Over 50 different 
pieces of on 
demand digital 
content 
The “Leader 
In Me” programme 
continues to develop 
our next talented 
managers across 
our distribution 
centres with over 30 
attendees in FY24
The group took the time to listen to a selection of 
employees in September 2023 through structured 
talk back sessions. The feedback raised in the 
sessions kick started several positive changes, 
including the creation of the “boohoo board”; 
a listening forum that shares commercial ideas 
regarding product opportunities. The senior team 
are now committed to making these touch bases a 
regular feature in the calendar. 
The group held listening sessions to understand what 
makes a diff erence for colleagues. The output from 
the sessions has helped shape its thinking and it has 
been able to incorporate their ideas into this year’s 
benefi ts platform update. 
Interactive sessions were held in the group’s London 
and Manchester Head Offi  ces.  They were hosted 
by the people team and the Debenhams’ senior 
leadership team. The sessions covered 5 key areas 
that we believe shape team culture:
• 
Communication & Listening
• 
Team Building & Empowerment
• 
Leadership & Personal Development
• 
Education & Learning
• 
Psychological Safety & Wellbeing
A robust action plan, owned by Debenhams’ senior 
leadership team, is now in place. 
CASE STUDY 1 
CASE STUDY 2 
CASE STUDY 3 
HAVE YOUR SAY AT BOOHOO 
REWARD LISTENING GROUPS 
TALKBACK SESSIONS
WITH DEBENHAMS 
Across away days last year the group challenged 
teams with one big question … if you were CEO 
for the day what would you do? Teams across the 
business generated a wide range of ideas that have 
fed into each brand’s strategy.  This activity played 
directly into the group’s founding principles of being 
an entrepreneurial business. 
The group’s supply chain teams continue to utilise 
their “Your Voice” forum. This forum is now in its third 
year and continues to be sponsored by the group’s 
senior leadership team, connecting supply chain 
teams with the wider business. 
CASE STUDY 4
CASE STUDY 5
CEO FOR THE DAY AT PLT 
YOUR VOICE 
Time and space for our people to create 
and innovate.
The group likes to give our people a chance to 
connect with their team and to build relationships 
throughout the business. Team days are an important 
part of this and are designed to encourage peer-to-
peer networking and cross-department collaboration.  
New talent matters.
The group is a proud employer of over 60 
apprentices who study a wide range of qualifi cations, 
from leadership accreditations to the highly regarded 
CIMA qualifi cation. The group is committed to 
expanding the number of learners in 2024/25 and is 
looking to build further representation in product-
focused departments. 
The group has further developed its work placement 
and graduate programmes to ensure new talent is 
getting the most out of their experience with the 
group. This is led through increased brand input and 
structure, meaning the group has had the opportunity 
to attract top talent from our partner universities 
and connections. 
Graduates are increasingly given the opportunity 
to develop their career with experience such as 
presenting their key learnings to the group’s senior 
leadership team. The group believes in creating 
a supported but stretching space for young 
talent which in turn, results in improved business 
relationships and a reduction in attrition. Over the last 
year, the group has welcomed graduates in its supply 
chain, marketing and fi nance departments. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
28
28
Make a diff erence moments 
Engagement activities continue to be a defi ning characteristic of the boohoo culture. The 
group continues to push the creative envelope with events and aim to make a diff erence to 
colleagues. Looking back over the last 12 months engagement calendar has evolved with a 
key aim of having inspiring and inclusive events available for all colleagues.  
Hiring the best  
An important focus over the past year has been to improve processes and approach 
to recruitment, with the goal of building a more diverse team, ensuring the group has 
recruitment tools that level the playing fi eld for people. This started with aligning brand 
recruitment guidelines to the group’s PACCT Values and driving effi  ciencies to internal 
processes, to reduce the length of the hiring process and improve the experience for 
applicants. 
Colleagues share knowledge with hiring managers through a bitesize video series. By 
harnessing the power of AI, the group plans to take our recruitment to the next level. 
Valuing our people 
Over the years the group’s reward proposition has continued to grow and mature, and it is 
confi dent that the benefi ts it off ers are impactful and driven by our colleagues. Recognition 
of long-standing colleagues’ dedicated commitment continues through the group’s long 
service award proposition. These internal accolades have continued to connect colleagues 
to the business. 
The group has introduced additional opportunities for colleagues to customise their own 
reward package with their personal lifestyle in mind. For instance, it now off ers Virgin 
Experience vouchers to promote colleagues’ well-being and enables them to plan weekend 
getaways and day trips. Another new benefi t this year is “the Coff ee Club,” which aligns 
with the group’s aim to provide more perks based on the feedback it received about 
adding small treats to the reward package. 
The rewards team feel passionately about making our colleagues’ reward package clear 
and accessible. On the back of the recent listening sessions, communication of rewards 
and benefi ts is clearer and more transparent with a new suite of videos, infographics and a 
podcast to share the options on off er. 
Think equality. Think belonging. 
As of the end of February 2024, female colleagues made up 49% of the group’s workforce 
and hold 40% of senior leadership positions. 
The group recognises the benefi ts that reducing the gender pay gap will bring, including 
reduced staff  turnover rates, boosted team morale, enhanced innovation and productivity, 
and access to a wealth of diverse talents. Pay frameworks are proudly gender neutral as the 
group strives for continued gender pay equality. For the fi fth year in a row median gender 
pay gap data is in favour of females, with the median female paid 7.9% more than their 
male counterpart. For the third year running this is also true for mean gender pay gap, with 
the average female paid 3.4% more.  
The group is passionate about talent at all ages, and it employs people from the age of 
18 through to age 70. The average age of a colleague working across the group is 35. The 
diverse age range of colleagues provides a rich wealth of experience and perspectives 
across the group and ensures it can truly meet the needs of vast customer profi les.  
Wellbeing fortnight 
A 2 week festival that focused on the mind, body and soul from 
a wellbeing perspective
Happy Holidays  
A celebration of being together and spending time with member of 
the boohoo family with a Christmas twist
The PrettyLittleThing board  
A listening forum was launched with colleagues across the business to 
collate feedback and review brand opportunities 
Townhalls  
Our regular live business update to keep our teams in the know
Mental Health Awareness Week   
A group wide opportunity to put the spotlight on supporting each other and 
recognising the importance of strong mental health
Insight interviews with John Little    
Insightful sit downs with our CEO. The teams have loved a chance to get the 
inside track on business directly from our leader
Youth Groups     
Teams from each of our brands have had ‘an audience’ with the group’s 
board of directors talking all things Product, Customer, Trends and Culture
21%
of vacancies are 
fi lled with internal 
talent
85,000 
candidates have 
applied to work for 
the group over the 
last 12 months
Average hiring time
28 DAYS 
Employee Appreciation day 
The jewel in the engagement crown, a day devoted to our wonderful 
team and a chance to say a heartfelt thank you for all their eff orts

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
30
30
2024
2023 
Change
£ million 
£ million 
Gross Merchandise Value (GMV)(1)
1,808.9 
2,086.2  
(13%)
Revenue
1,461.0
1,768.7  
(17%) 
Gross profi t 
756.1 
895.2  
(16%)
Gross margin 
51.8% 
50.6%  
120bps 
Loss before tax 
(159.9) 
(90.7)  
 (58.9)
Loss per share
(11.48p)
(6.13p) 
(4.76p)
Net (debt)/cash(2) at year end
(95.0)
5.9  
(100.9m) 
Adjusted measures(3):
Adjusted EBITDA(4)
58.6 
63.3 
(7%)
% of revenue 
˦̅ˢͬ 
3.6% 
40bps
Adjusted EBIT(5)
(18.0) 
6.9 
(24.9)
% of revenue 
(1.2%) 
0.4% 
(160bps)
Adjusted profi t before tax(6)
(31.0) 
(1.6) 
(29.4)
Diluted loss per share(7)
(2.86p) 
(0.02p) 
(2.84p)
Notes:
(1)  @d¶ is a non-statutory measure, defi ned aṡ All merchandise sold to customers 
 
after cancellations and returns, including ¶AT, carriage receipts and premier 
 
subscription income. 
(2) Net (debt)/cash is cash less borrowings, excluding lease liabilities. 
(3) Adjusted measures, which are not statutory measures, show the underlying 
 
performance of the group excluding large, non-cash and exceptional items 
 
(see note 1). 
(4) Adjusted EBITDA is calculated as loss before tax, interest, depreciation, 
 
amortisation, share-based payment charges and exceptional items.  
(5) Adjusted EBIT is calculated as loss before tax, interest, amortisation of acřuired 
 
intangible assets, share-based payment charges and exceptional items. 
(6) Adjusted loss before tax is calculated as loss before tax, excluding amortisation of 
 
 acřuired intangible assets, share-based payment charges and exceptional items. 
(7) Adjusted loss per share is calculated as diluted earnings per share, adding bacĦ 
 
amortisation of acřuired intangible assets, share-based payment charges and 
 
exceptional items.
@d¶ was down 13% vs ?½23 to £1,808.˫ million from £2,086.2 
million as group performance continued to be impacted by a 
diffi cult macro-economic environment. @roup revenues for the 
period declined by 17% (17% onstant Exchange ate ͠ ̤E̥) 
to £1,461.0 million from £1,768.7 million in 2023.  
¡Z revenues declined 16% refl ecting the impact of the macro 
environment on consumer demand, as well as price investments 
and the previously mentioned increase of the Debenhams mar-
Ħetplace within the sales mix. International revenues declined 
20%, with extended delivery times continuing to impact our 
customer proposition for most of the period and annualisation 
against strong wholesale comparatives. The group̧s ¡• distribu-
tion centre went live in August with its fi rst brand, Œretty\ittleTh-
ing, on time and on budget, as part of a phased roll-out of brands 
into the site. This has transformed the delivery proposition for 
customers in a Ħey strategic marĦet, and for brands that are 
operationally live, delivery times have improved by 3 days on av-
erage since launch. 
The group̧s core brands, defi ned as boohoo, boohoodAN, 
Œretty\ittleThing, Zaren dillen and Debenhams accounted for 6 
percentage points of the group̧s total revenue decline. darĦet-
place effect on sales had a 4 percentage points impact a result
of the group only recognising the commission income on mar-
Ħetplace sales as opposed to the full value of a product. •trong 
@d¶ growth was achieved within the Debenhams marĦetplace, a 
capital-light, stocĦless model, targeting the ¡Z customer, which 
has driven high margin growth and expanded our customer 
proposition during the year, with over 3,500 brands onboarded. 
\abels accounted for 8 percentage points of the group̧s total 
revenue decline, following proactive actions taĦen to target more 
profi table sales by transitioning them over to the Debenhams 
marketplace.
@ross product margin was 51.8%, up 120bps on the prior period 
(2023̇ 50.6%). Adjusted EBITDA was £58.6 million (2023̇ £63.3 
million), a decrease of 7%. Adjusted EBITDA margin was 4.0%, 
up 40bps on the prior period (2023̇ 3.6%). \oss before tax was 
£15˫.˫ million (2023̇ £˫0.7 million). \oss per share was 11.48p
(2023̇ 6.13ps). Adjusted loss per share was 2.86p (2023̇ 0.02p). 
The improvement in adjusted EBITDA margin refl ected strong 
improvements seen across gross margins and distribution costs, 
which improved by 120bps and 60bps respectively year on year. 
The improvement in gross margin refl ected tighter inventory 
management and normalisation of freight and other logistics 
costs. Distribution cost savings were driven by signifi cant effi cien-
cies that have been unlocĦed from the successful automation of 
our •heffi eld distribution centre and from the rationalisation of 
the ¡Z warehousing profi le following the closure of the group̧s 
Daventry site in Xanuary.  
mther administrative costs reduced by 20% year on year and 
50bps as a percentage of net sales, refl ective of the tight 
cost control measures implemented during the year as a 
result of the group̧s cost reduction programme. darĦeting 
costs reduced by 3% as spend was optimised across mar-
Ħeting channels but increased by 1˫0bps as a percentage of 
sales. This refl ects the impact of the macro environment on 
consumer demand, targeted investments in specifi c growth 
opportunities as well as underlying infl ationary pressures 
across digital marĦeting channels. This will be assessed going 
forwards through optimisation of marĦeting channels to 
drive performance as well as brand activation campaigns to 
drive higher levels of organic and direct traffi c. 
During the year, the group incurred signifi cant non-recurring 
costs, which are shown as exceptional items in the fi nancial 
statements and have not been included in the adjusted 
performance measures. These items relate to restructuring 
costs and impairment of assets associated with the closure 
of the Daventry warehousing facility, set up costs associated 
with the opening of a warehousing facility in the ¡•A, impair-
ment of the group̧s acřuired intangible assets, dual technol-
ogy platform running costs associated with the re-platform-
ing of the group̧s e-commerce front end to its own in-house 
developed tech stacĦs, and redundancy costs associated 
with the group̧s cost reduction programme. Additional ex-
ceptional costs associated with the restructuring of the ¡Z 
warehousing facilities and dual technology platform running 
costs are expected to be incurred in the next fi nancial year. 
These exceptional items amounted to £103.0 million and are 
detailed in note 1 of the fi nancial statements. 
During the year the group recognised a £10.2m gain within 
other reserves on transition of its investment in evolution 
Beauty plc, which was previously accounted for as a fi nancial 
asset at fair value through other comprehensive income, as 
irrevocably designated at the time of investment, in accord-
ance with I?• ˫, and is now classifi ed as an investment in 
associate in accordance with IA• 28. ?urther details are de-
tailed in note 14 and note 26 of the fi nancial statements. 
In accordance with the acřuisition agreement entered into 
with the non-controlling interests of Œretty\ittleThing.com 
\imited and announced on 28 day 2020 16,112,331 mrdinary 
•hares in boohoo group plc were to be issued subject to the 
group̧s share price averaging 4˫1 pence per share over a six-
month period, up until a longstop date of 14 darch 2024. If 
this was not met, the consideration was to lapse. 
As at 2˫ ?ebruary 2024 the issuing condition had not been 
met and could not have been met before the longstop date 
of 14 darch 2024. As a result the shares to be issued have 
been derecognised and recycled through other reserves 
alongside the reserves created upon acřuisition of the 
non-controlling interest in Œretty\ittleThing.com \imited.  
?urther details are detailed in note 25 and note 26. 
REVIEW OF THE BUSINESS 
GROUP OVERVIEW 
REVIEW OF THE BUSINESS 
PERFORMANCE DURING THE YEAR
OVERVIEW

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
32
32
OUR BUSINESS MODEL
DELIVERING VALUE FOR ALL OUR STAKEHOLDERS
·hile trading conditions have remained challenging 
due to cost infl ation, uncertain consumer demand and 
normalisation of the channel shift online, the group has 
a strong business model and clear strategy with which 
it is focussed on executing to unlocĦ marĦet share, 
which will allow it to build on its existing strengths oḟ 
̏ 
Test and repeat sourcing model that allows our  
 
brands to utilise our diverse sourcing base with 
 
agility and fl exibility whilst minimising excess 
 
inventory risk 
•
Attractive brand portfolio that combines the latest 
 
trends with outstanding value for consumers 
•
16.2 million uniřue active customers 
̏ 
A broad target addressable marĦet of up to 500 
 
million potential customers in key global markets 
̏ 
·ell-invested infrastructure that offers best-in-
 
class, effi cient logistics and a strong customer 
 
proposition with our fi rst international distribution 
 
centre now live, with signifi cant capacity for 
 
future growth  
̏ 
•trong balance sheet with signifi cant 
 
liřuidity headroom 
̏ 
Numerous growth opportunities through our 
 
branḑs direct-to-consumer proposition, 
 
Debenhams and other routes to marĦet, including 
 
strategic partnerships with select partners globally 
Key performance indicators
Active customer numbers in the last 12 months de-
creased by (10%) to 16.2 million whilst the conversion 
rate to sale increased slightly by 80bps to 3.82% 
from 3.74%. Average order value decreased by 3% to 
£51.68 and the number of items per basĦet decreased 
slightly from 2.82 to 2.80. Average order freřuency 
decreased by 3% from 3.08 to 2.˫˫ times p.a. refl ect-
ing the impact of the macro environment on consumer 
demand. 
Cash and working capital management
mperating cash infl ow was £0.1 million (2023̇ £130.˫ 
million infl ow). The value of inventory held has in-
creased year on year by £2˫.˫ million as a result of the 
opening of the warehousing facility in the ¡•A, neces-
sitating the maintenance of adeřuate inventory levels 
across multiple territories.
apital expenditure of £64.8 million included a sub-
stantial investment in property and distribution centres 
of £26.˫ million, mainly around the opening of the 
warehousing facility in the ¡•A. Net cash outfl ow was 
£100.˫ million (2023̇ £22˫.6 million infl ow). Net debt 
at the year-end increased to £˫5.0 million (2023̇ £5.˫ 
million net cash), with total liřuidity of £230.0 million.  
During the prior year the group rolled forward its re-
volving capital facility, with a facility of £250m available 
until darch 2026. 
The group will continue to maĦe selective investments 
to support its platform and brands, in line with its in-
ternal investment criteria and in a manner that refl ects 
the current macro-economic environment. 
PERFORMANCE BY MARKET
UK
The ¡Z marĦet continues to be the largest for the 
group, accounting for 63% of revenue (2023̇ 62%). 
evenue was £˫21.5 million declining by 16% on 2023 
refl ecting the impact of the macro environment on 
consumer demand, as well as price investments and in-
crease of the Debenhams marĦetplace within the sales 
mix. @ross margin improved from 47.˫% to 50.0% and 
return rates have reduced slightly, which is attributable 
to product mix and the capturing of defl ation in our 
supply chain and pass-through of lower prices to 
our consumers. 
USA
¡•A revenues declined 18% on the prior year. Delivery 
times to the ¡•A for most of the period remained 
elevated compared to pre-pandemic levels, and this 
has undoubtedly impacted demand. •uccessful go-live 
of the group̧s ¡• distribution centre on time and on 
budget in August has transformed the delivery prop-
osition for ¡• customers, and there will be a phased 
roll-out of brands operating in the facility. eturn rates 
have decreased year on year refl ecting brand mix. 
@ross margin reduced from 58.0% to 55.˫% refl ecting 
brand mix as well as the impact of duties associated 
with the new distribution centre. 
Rest of Europe
evenue in the rest of Europe decreased by 20% year 
on year to £165.8 million (2023̇ £206.5 million). @ross 
margin improved slightly from 52.0% to 52.7% and 
return rates decreased year on year. 
Rest of world
evenue in the rest of the world decreased by 30% 
on the prior year to £74.6 million (2023̇ £107.0 million) 
and was also impacted by annualisation against strong 
wholesale comparatives. @ross margin improved from 
50.7% to 54.8% with return rates decreased year 
on year. 
FINANCIAL REVIEW
2024 
2023 
Change 
Change
£ million
£ million 
E
¡Z  
921.5
1,0˫1.5 
(16%) 
(16%) 
est of Europe 
165.8
206.5 
(20%) 
(1˫%)
¡•A 
299.1
363.7 
(18%) 
(18%)
est of world 
74.6
107.0 
(30%) 
(30%)
1,461.0
1,768.7 
(17%) 
(17%)
KPIs
 
2024 
2023 
Change 
Active customers(1)
16.2 million 
18.0 million 
(10%)
Number of orders 
48.5 million 
55.5 million 
(13%)
mrder freřuency(2)
2.99
3.08 
(3%)
Conversion rate to sale(3)
3.82%
3.74% 
2%
Average order value(4)
£51.68
£53.32 
(3%)
Number of items per basĦet 
2.80
2.82 
(1%)
(1) Defi ned as having shopped in the last 12 months on the website and app, including marĦetplace. 
(2) Defi ned as number of website and app orders in last 12 months divided by number of active customers. 
(3) Defi ned as the percentage of website and app orders taĦen to internet sessions. 
(4) alculated as gross sales including sales tax divided by the number of orders.
REVENUE BY GEOGRAPHICAL MARKET

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
34
 
 
 
2024 
2023
Change
 
 
 
 
£ million
£ million 
Gross Merchandise Value (GMV) 
 
1,808.9 
2,086.2 
(13%) 
Revenue 
 
1,461.0 
      1,768.7 
(17%)
Cost of sales 
(704.9) 
(873.5) 
(19%)
Gross profi t 
 
756.1
       895.2 
(16%)
Gross margin 
51.8%
50.6% 
120 bps
Operating costs 
(698.8) 
(832.1)
Other income 
1.3
          0.2
Adjusted EBITDA 
58.6 
         63.3 
(7%)
Adjusted EBITDA margin % 
4.0%
3.6% 
40 bps
 
 
Depreciation  
(48.0) 
(39.5)
Amortisation of other intangible assets
 
(28.6) 
(16.9)
Adjusted EBIT 
(18.0)
          6.9 
(361%)
Adjusted EBIT margin % 
(1.2%) 
0.4% 
(160ps)
Adjusting items: 
Amortisation of acquired intangible assets 
(8.4) 
(12.2) 
Equity-settled share-based payment charges 
(17.5) 
(32.0) 
Exceptional items and impairment 
 
(103.0) 
(44.9) 
Operating loss 
(146.9) 
(82.2) 
(79%)
Finance income 
9.5
          3.5 
Finance expense 
(22.5) 
(12.0) 
Loss before tax 
 
(159.9) 
(90.7) 
(76%)
Tax 
19.0 
15.1 
Loss after tax 
 
(140.9) 
(75.6) 
(86%)
Share of results of associates 
3.1 
- 
-
Loss for the year 
 
(137.8) 
(75.6) 
(82%)
 
 
Loss per share 
 
(11.48p) 
(6.13)p 
(78%)
Adjusted loss after tax for the year 
 
(34.3) 
(0.2) 
(17,050%)
Amortisation of acquired intangible assets 
(8.4) 
(12.2) 
Share-based payment charges 
(17.5) 
(32.0) 
Exceptional items and impairment 
 
(103.0) 
(44.9) 
Share of results of associate  
3.1 
- 
Adjustment for tax 
22.3 
13.7 
Loss after tax for the year 
(137.8) 
(75.6) 
(82%) 
 
 
Adjusted loss per share 
(2.86p) 
(0.02p) 
(17,529%)
 
 
 
2024 
2023
 
 
£ million
£ million 
Intangible assets 
104.3 
131.5
Property, plant and equipment 
 
349.3 
371.6
Right-of-use assets 
85.6 
136.4
Financial assets 
0.3 
15.6
Investment in associate 
29.6 
-
Deferred tax asset 
32.1 
23.5
Non-current assets 
 
601.2 
678.6
Working capital 
(92.8) 
(104.9)
Lease liabilities 
(121.9) 
(138.6)
Net fi nancial assets/(liabilities) 
2.3 
(16.8)
Cash and cash equivalents 
230.0 
330.9
Interest-bearing loans and borrowings 
 
(325.0) 
(325.0)
Deferred tax liability 
(16.8) 
(24.2)
Net current tax asset 
2.7 
-
Net assets 
 
279.7 
400.0
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
34
CONSOLIDATED INCOME STATEMENT
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
FINANCIAL REVIEW Continued...
GMV was down 13% vs FY23 to £1,808.9 million from £2,086.2 million and group revenue for the year 
declined by 17% (17% CER) when compared to the previous year at £1,461.0 million (2023: £1,768.7 
million), refl ecting the impact of the macro environment on consumer demand. 
Adjusted EBITDA, which is not a statutory measure, represents earnings before interest, tax, depreciation, 
amortisation, non-cash share-based payments charges and exceptional items. It provides a useful measure 
of the underlying profi tability of the business. Adjusted EBITDA decreased by 7% from £63.3 million to 
£58.6 million and, Adjusted EBITDA margin, increased from 3.6% to 4.0%, refl ecting strong improvements 
seen across gross margins and distribution costs, which improved by 120bps and 60bps respectively year 
on year. 
Operating costs, comprising distribution costs and administrative expenses, excluding depreciation and 
amortisation, have increased by 80bps to 47.8% of revenue. Other administrative costs reduced by 
20% year on year and 50bps as a percentage of net sales, refl ective of the tight cost control measures 
implemented during the year as a result of the group’s cost reduction programme. Marketing costs 
reduced by 3% as spend was optimised across marketing channels but increased by 190bps as a 
percentage of sales. This refl ects the impact of the macro environment on consumer demand, targeted 
investments in specifi c growth opportunities as well as underlying infl ationary pressures across digital 
marketing channels. 
Adjusted profi t/loss after tax, as with Adjusted EBITDA, provides another more consistent measure of the 
underlying profi tability of the business by removing non-cash amortisation of intangible assets relating to 
the acquisition of new brands (being their trademarks and customer lists), share-based payment charges 
and exceptional items. 
The group recognised a total expense of £17.5 million during the year (2023: £32.0 million) relating to 
equity-settled share-based payment transactions.
Exceptional items amounted to £103.0 million and are shown in more detail in note 1 of the fi nancial 
statements. These items relate to restructuring costs and impairment of assets associated with the closure 
of the Daventry warehousing facility, set up costs associated with the opening of a warehousing facility in 
the USA, impairment of the group’s acquired intangible assets, dual technology platform running costs 
associated with the re-platforming of the group’s e-commerce front end to its own in-house developed 
tech stacks, and redundancy costs associated with the group’s cost reduction programme. Additional 
exceptional costs associated with the restructuring of the UK warehousing facilities and dual technology 
platform running costs are expected to be incurred in the next fi nancial year.   
A tax credit of £19.0m has been recognised, which represents an effective rate of tax for the year of 11.9% 
(2023: 16.6%). This is lower than the tax credit calculated when multiplying the loss before tax at the 
blended UK statutory rate of tax for the year of 24.5% (2023: 19.0%), due to expenditure not deductible 
for tax purposes, being principally depreciation on buildings and fi t-out, disallowable legal claims and share-
based payment charges on growth shares. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
36
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
36
 
2024 
2023
£ million
£ million 
Œurchased đntanĈđble and fi xed assets  
Intangible assets
 TrademarĦs and customer lists 
 
- 
-
 •oftware and licences 
32.2
32.1
32.2
32.1
Tangible fi xed assets
 Distribution centres 
26.9
46.8
 mffi ces, offi ce eřuipment, fi xtures and fi t-outs 
5.7
12.3
32.6
5˫.1
œotal đntanĈđble and fi xed-asset addđtđons
64.8
˫1.2
 
2024 
2023
£ million
£ million 
Loss for the year  
(137.8)
(75.6)
•hare-based payments charge 
 
17.5
32.0
Depreciation charges and amortisation 
 
85.0
68.6
Impairment charges 
75.7
13.4
@ain on sale of property, plant and eřuipment 
(0.1) 
-
eclassifi cation to profi t or loss of discontinued hedge contracts 
(13.9)
14.3
•hare of results of associates 
(3.1) 
-
?inance income 
(9.5)
(3.5)
?inance expense 
22.5 
12.0
Tax credit 
(19.0)
(15.1)
(Increase)/decrease in inventories 
 
(29.9)
101.3
Decrease in trade and other receivables  
5.2
1˫.4
Increase/(decrease) in trade and other payables 
7.5
(35.˫)
mperatđnĈ cash (out)̒đnƾ oƂ 
0.1
130.˫
apital expenditure and intangible asset purchases 
 
(64.8)
(˫1.2)
Investments in eřuity instruments 
 
(1.3)
(15.3)
Œroceeds from the sale of property, plant and eřuipment 
 
1.2
0.5
Tax repaid 
1.8
5.8
?ree cash (out)̒đnƾ oƂ after tax 
 
(63.0)
30.7
Net proceeds from the issue of ordinary shares 
0.1 
0.2
Œurchase of own shares by EBT 
 
(15.3)
(7.4)
?inance income received 
10.1
2.7
?inance expense paid 
(15.9)
(˫.6)
Lease payments 
(16.9)
(12.0)
Increase in borrowings 
- 
225.0
Net cash (out)̒đnƾ oƂ 
(100.9)
22˫.6
ash and cash eřuđƁalents at beĈđnnđnĈ of year 
330.9
101.3
ash and cash eřuđƁalents at end of year 
230.0
330.˫
Lđřuđdđty and fi nancđal resources
mperating cash infl ow was £0.1 million compared to an infl ow of £130.˫ million in the previous year and 
free cash outfl ow after tax was £63.0 million compared to an infl ow of £30.7 million in the previous 
fi nancial year. apital expenditure and intangible asset purchases were £64.8 million, which includes a 
£26.˫ million investment in our distribution centres to support future growth. The value of inventory held 
has increased year on year by £2˫.˫ million as a result of the opening of the warehousing facility in the 
¡•A, necessitating the maintenance of adeřuate inventory levels across multiple territories. The closing 
cash balance for the group was £230.0 million and the net debt balance £˫5.0 million.  
INTANGIBLE AND FIXED-ASSET ADDITIONS
CONSOLIDATED CASH FLOW STATEMENT
FINANCIAL REVIEW
Continued...
There has been a substantial investment in property and distribution centres to 
facilitate our next phase of growth. Balance sheet strength is maintained with £134.6 
million of unencumbered freehold assets. The value of inventory held has increased 
year on year by £2˫.˫ million as a result of the opening of the warehousing facility in 
the ¡•A, necessitating the maintenance of adeřuate inventory levels across multiple 
territories.
During the period, the group incurred signifi cant non-recurring costs, which are 
shown as exceptional items in the fi nancial statements and have not been included 
in the adjusted performance measures. These items include impairment of assets 
associated with the closure of the Daventry warehousing facility and impairment of 
the group̧s acřuired intangible assets. 
During the year ended 28 ?ebruary 2023 26.47% of the issued share capital 
of evolution Beauty @roup plc (̤E¶B̥) was acřuired. The eřuity accounting 
reřuirements of IA• 28 (Investments in associates and joint ventures) were 
considered, and it was determined that signifi cant infl uence did not exist either at 
the time of initial recognition or as at 28 ?ebruary 2023. The eřuity investment was 
accounted for as a fi nancial asset under I?• ˫ with the option taĦen to hold at fair 
value through other comprehensive income, as irrevocably designated at the date of 
recognition.
mn 18 Xuly 2023 the group entered into a settlement agreement with E¶B 
regarding the reconstitution of the E¶B board. The group also increased its 
shareholding in E¶B to 27.13%. The eřuity accounting reřuirements of IA• 28 were 
reconsidered, and it was determined that signifi cant infl uence did exist as a result of 
the settlement agreement, access to accounting records and reconstitution of the 
E¶B board (including the appointment of Neil atto, former group ?m and NED, 
and Alistair dc@eorge, who remains a NED on the group̧s board). As a result the 
investment has been accounted for as an associate under IA• 28 from 18 Xuly 2023. 
The investment, which was previously accounted for under I?• ˫, was derecognised 
and the cumulative gain recognised in other comprehensive income of £10.2m was 
reclassifi ed to other reserves as a revaluation adjustment in line with I?• ˫ and 
the group̧s accounting policy. ¡nder the eřuity accounting reřuirements of IA• 
28 the group̧s share of the results of associate for the period from 18 Xuly 2023 
to 2˫ ?ebruary 2024 is included in the carrying value of the associate in the group 
statement of fi nancial position and included within the group income statement 
using the eřuity method of accounting.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
38
OUTLOOK AND GUIDANCE
̏ 
In ?½24, we tooĦ signifi cant steps to reposition the group for 
 
sustainable, profi table growth.  
̏ 
·e are targeting @d¶ growth, as well as continued improvements  
 
in adjusted EBITDA margin. 
̏ 
·e remain confi dent in 6-8% medium term EBITDA margin target. 
̏ 
In ?½25, we will continue to leverage the increasing effi ciencies 
 
generated by our investment in automation and capacity with an on
 
going focus on cost reduction.  
̏ 
·e remain on tracĦ to deliver annualised cost savings of £125 million 
 
across cost of goods, supply chain and overheads in ?½25. 
̏ 
•ignifi cant capital expenditure reduction expected in ?½25 with 
 
investment cycle now complete. 
̏ 
The group expects to generate positive free cash fl ow in ?½25.
Reporting 
requirement
Business Model
eoı-fi ıaıcial ZŒIs
Risk Management
Environmental matters
Social matters
Human rights
Our people
Anti-bribery and corruption 
compliance
N/A
N/A
Risk management policy 
and procedures 
Animal Derived Materials Policy
Supplier Code of Conduct 
Diversity and Inclusion policy
Health and Safety policy
Modern Slavery Statement 
Modern Slavery Policy
Supplier Code of Conduct 
Responsible Purchasing 
Practices
Employee Code of Conduct
Employee Handbook
Respect at Work policy
Anti-Bullying and 
Harassment Policy
Whistleblowing Policy
Anti-Bribery and 
Corruption Policy
Third Party Due 
Diligence Policy
Whistleblowing Policy
Employee Code of Conduct
Business Model  
20
8
33
40
64
51
81
64
81
64
40
81
22
22
64
64
22
40
Year in review 
Performance during the year 
Risk report 
What’s on our radar
TCFD report
ESG report
TCFD report 
S172 statement
ESG report 
S172 statement 
ESG report
Risk report
S172 statement
Our culture and values 
People report 
ESG report 
ESG report
People report 
Risk report 
Page 
number
Relevant policies and 
documents which govern 
our approach
Sections within the Annual 
Report to read more about the 
oŬtcomes aıd related ıoı-fi ıaıcial 
KPIs of Our Commitment
FINANCIAL REVIEW
Continued...
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
38
FINANCIAL REVIEW
Continued...
NON-FINANCIAL AND SUSTAINABILITY 
INFORMATION STATEMENT
This section of the •trategic eport constitutes the group̧s Non-?inancial 
and •ustainability Information •tatement, produced to comply with •ections 
414A and 414B of the ompanies Act 2006 (as amended by The ompanies 
(•trategic eport) (limate-related ?inancial Disclosure) egulations 2022). The 
information listed is incorporated by cross-reference. 
Œolicies on these matters can be found at ƂƂƂ.boohooplc.coİ.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
40
40
HOW THE GROUP MANAGES RISK
RISK MANAGEMENT
Top down and bottom-up 
identifi cation methods including 
workshops, interviews, committees, 
focus groups and ad hoc 
engagement across the group
IDENTIFY
Prioritisation and measurement 
of risks using consistent risk 
assessment methods and against 
risk appetites agreed with the 
board
Review and update of scoring metrics to 
keep pace with changes in the business
ASSESS
Identifying, improving, reviewing 
and auditing control measures that 
reduce risk impact or likelihood
Further documentation of controls across 
key risk areas, to achieve standardisation, 
ownership and evidencing to support 
oversight
MANAGE
Monitoring and reporting on the 
status of risks
Roll out of control attestations across key 
risk areas to allow regular monitoring of 
the continued operation of controls in 
these areas. 
MONITOR
Process stage
Process
Continuous improvement
Additional to complement existing 
process stages
Risk management approach
The board has overall responsibility for risk management. That responsibility is discharged 
with the aide of the risk management framework, key elements of which are: 
• 
The governance structure which facilitates 
 
the other elements of the framework 
• 
Clear lines of communication 
• 
Clearly defi ned responsibilities
• 
Oversight of both risks and the 
 
framework itself  
• 
Validating the appropriateness of the 
 
supporting system of internal controls 
 
and for reviewing their eff ectiveness 
Eff ective risk management is an evolving and continuous process; our aim is to intrinsically embed eff ective 
risk management throughout the business to manage risk in a way that helps the group achieve its objectives. 
During the last fi nancial year, there has been ongoing improvements to the group’s risk management 
framework and the way it manages risk. This includes, but is not limited to:  
•  
The evolution of the risk management policy, approved annually by the board;  
•  
Updating of the risk measurement metrics to refl ect the current position of the business; and
•  
Roll out of standardised controls documentation standards and associated attestations across top 
 
priority business areas.
Our risk management methodology is now well embedded across the group. 
We consider risk at various levels across the group: 
• At strategic level, the Executive Risk Group oversees the monitoring of escalated functional risks 
 
as well as key strategic risks to the group. The Risk Committee reviews the strategic risks facing 
 
the group and assesses the mitigating factors, reviews emerging risks, performs deep dives on 
 
key risks, and assists the board in setting the risk appetite of the group against which risks are 
 
evaluated. Each risk is assigned to a senior executive through which ongoing activities, control 
 
measures and any actions related to that risk are updated. 
• At a functional level, each business function is responsible for preparing and maintaining their 
 
functional risk registers and, with the assistance of the risk team, identifying, assessing, 
 
managing and monitoring risks and reviewing emerging risks within their function. Each risk is 
 
assigned an owner through which ongoing activities, control measures and any actions related to 
 
that risk are updated.
• At project level, where there are projects that will have, or could have, a material impact on 
 
any strategic risk, or where a project could introduce new material risk into the business, specifi c 
 
project-level risk registers are maintained following the same risk management methodology as 
 
functional and strategic risks.
The Risk Committee chaired by 
Tim Morris, non-executive director, 
independently reviews, on behalf 
of the board, the Executive Risk 
Group’s recommendations on 
risk management. The Executive 
Risk Group, chaired by the 
CEO and supported by its sub-
committees, provides input and 
recommendations to the Risk 
Committee and, ultimately, the 
board, through consultation with its 
sub-committees. It acts as a forum 
for senior management to discuss 
principal and emerging risks, the 
structure and implementation 
of the risk strategy, system of 
governance, risk management 
framework, the quality and 
eff ectiveness of the related internal 
controls and reporting processes, 
risk appetite limits and exposures, 
and the overall risk profi le of the 
business. The sub-committees and 
focus groups each have a specifi c 
focus on an area of risk. Each of 
these groups escalates matters 
to the Executive Risk Group as 
necessary. Further details of the 
governance framework can be 
found on page 92. 
RISK GOVERNANCE 
OUR RISK MANAGEMENT APPROACH 
PLC BOARD
Risk Committee
STRATEGIC RISK REPORTING
RISK APPETITE
FUNCTIONAL RISK REPORTING
FUNCTIONAL RISK REPORTING
Governance and Ethical 
Compliance Committee
Executive Focus Groups
Health and Safety 
Committee
Risk Owners
Executive Risk 
Management Group
Internal Audit

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
42
As a result of complexity, inherent 
within the supply chain, there is a 
risk that inappropriate, unethical 
or illegal practices go undetected, 
which could lead to investigations 
from regulatory bodies and may 
cause reputational damage. 
• Internal and supplier facing policy and standard 
 documents establish the required ethical standards.
• UK, Turkey, Italy and Morocco sourcing and 
 compliance function now in place and plans in place 
 for sourcing and compliance functions in China 
 and Pakistan. 
• Global supply chain published March 2023, July 
 2023 and December 2023. 
• Bureau Veritas-nominated audit partner and auditing 
 programme in place, non-compliance correction 
 process managed through UK and in country ethical 
 compliance teams  
• UK manufacturing supply chain under-going Fast 
 Forward audit programme  
• Ethical compliance committee provides oversight of 
 the ethical sourcing KPIs and key matters.  
• Responsible Purchasing Practices built by brands 
 and part of brand buying practices. Modern 
 slavery, antibribery and ethical compliance training 
 programmes and plans in place across the group  
• Whistleblowing mechanisms in place across the 
 supply base.  
• The group commissioned Slave Free Alliance to 
 conduct a gap analysis across all of our operations – 
 all group functions and brands included. The outputs 
 from the analysis were discussed at board level and 
 agreed actions in place over the next several months 
SUPPLY CHAIN 
ETHICS 
Director of 
Responsible 
Sourcing and 
Group Product 
Operations
Stable
Risk factors
Mitigation
Strategic risks
Functional, strategic and project risk registers are prepared using a consistent risk management 
methodology. The registers are used to evaluate business impact and likelihood ratings, both 
before (inherent) and after (residual) the eff ect of any mitigating activities or controls. The 
group utilises leading risk, control and audit management software. The software enables 
the Internal Audit and Risk team, risk and control owners, accountable directors and senior 
leadership real-time access to up-to-date and accurate risk information at a Strategic and 
Functional level, as well as ensuring appropriate documentation and trend analysis.
Integrated Assurance –Internal Audit planning is strongly aligned to the key strategic and 
operational risks defi ned by the board via the Risk Committee and Executive Risk Group. The 
results of internal and external audits are factored into the regular review of strategic and 
functional risks. Our risk management process is an ongoing assessment of the key risks facing 
our business, such that it is updated whenever there is a major change in the principal risks 
and uncertainties. The Executive Risk Group and Risk Committee perform a full review of the 
strategic risks, on a line-by-line basis, twice a year in congruence with the fi nancial reporting 
timetable. Considered in this review are the addition or removal of strategic risks, the risk rating 
of each risk and the impact of current mitigating factors and actions. The Executive Risk Group 
meets quarterly, with direct lines of communication established for real-time consideration 
should there be material changes to the risks faced by the business between meetings.
OUR RISK MANAGEMENT APPROACH
Continued...
As a result of macro-economic 
conditions, there is a risk of 
exchange rate and interest rate 
fl uctuations that may impact 
margins and a continuing focus on 
liquidity and funding risks. 
• Treasury policies are in place to manage both 
 interest rate and exchange rate volatility as well as 
 funding and liquidity risks.  
• The CFO oversees treasury matters and adherence 
 to the treasury policies. 
• Regular budgeting and forecasting ensure liquidity, 
 working capital and the groups capital structure 
 is suffi  cient for business requirements and rapid 
 reaction to adverse business performance.  
• Uncertainty due to fl uctuating exchange rates is 
 reduced by appropriate forward-looking hedging 
 policies.
• Uncertainty due to fl uctuating interest rates is 
 managed through monitoring and management of 
 the net interest rate.
• Risks around access to capital are managed through 
 maintaining and ensuring an appropriate mix of 
 long- and short-term funding sources for the group.
• Investment in expertise within the in-house 
 treasury function. 
FINANCIAL 
RISK 
CFO
Increased
Risk heading 
(risk owner)
(Movement
in year)
Risk factors
Mitigation
Strategic risks
The following are considered to be the principal risks and uncertainties as at 29 February 2024.
Risk heading 
(risk owner)
(Movement
in year)
The business operates in a broad 
and open market, with many 
competitors. There are many 
factors that infl uence customers’ 
choices, including service, fashion, 
price and brand.  
As a result of the above factors, 
there is a risk that market share 
may not grow or could decline. 
• Operating a diff erentiated business model, across 
 brand and geographies insulates against specifi c 
 brand competitors as a group  
• Investment in marketplace businesses model via 
 Debenhams brand provides further diversifi cation.  
• Investment in brands, both at an individual level and 
 through acquisition  
• Competitor activity and off erings are reviewed 
 regularly to remain abreast of market developments 
 and identify competitive advantages  
• Consumers’ changing preferences are monitored 
 internally and by market research to ensure product 
 and service is relevant to demand  
• Developments in e-commerce trends are monitored 
 to keep abreast of the latest developments 
 and innovations  
• Performance targets control key deliverables 
 (product quality, customer service, traffi  c, conversion 
 and spend) 
COMPETITION 
RISK 
CEO and CFO 
Stable
42

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
44
As a result of the global transition 
to a lower carbon economy several 
factors cause risk to our business. 
These are considered in further 
detail in our Climate report, 
but include:  
• Liability risk – The risk of litigation 
 brought by plaintiff s against 
 companies for their liabilities in 
 causing harm from climate change 
• Market risk – The risk of market 
 disruption, cost of capital and 
 valuation changes as investors 
 prioritize returns from low 
 carbon companies 
• Policy risk – The risk of legislation 
 enacted by national and local 
 governments to price and penalise 
 GHG emissions 
• Technology risk – The risk of 
 disruptive technology changes 
 in key sectors of the economy 
 responding to changing 
 energy needs 
• Customer risk – The risk of 
 market disruption, changes in 
 consumer preference trends and 
 demand projections 
Mitigations are provided, in detail, with the Climate 
report on page 51.
Risk factors
Risk factors
Mitigation
Mitigation
Strategic risks
Strategic risks
SUSTAINABIL-
ITY – CLIMATE 
TRANSITION 
Director of 
Responsible 
Sourcing and 
Group Product 
Operations
Increased
As a result of a high number of 
high importance projects running 
in parallel, including moving brands 
into the new platforms and moving 
some between distribution centres 
in UK and US, there is a risk of 
operational challenges, thereby not 
meeting the expectations of both 
internal and external stakeholders, 
which could lead to reputational 
damage. 
Macro-economic factors, specifi cally 
in Ukraine and the Red Sea continue 
to bring uncertainty in freight costs 
and to cause delays. 
The group continues to operate 
a large proportion of air freight 
and whilst these fl ights may not 
be impacted themselves the costs 
and transit times remain prone 
to volatility as the market moves 
between sea and air.  
• Internal projects capability including head of delivery 
 and project function, business analysts and 
 project managers 
• The Change Advisory Board (CAB) consisting of 
 senior leadership and executive directors, ensures 
 that approvals are obtained in advance of changes 
 being implemented 
• Established project methodology including the right 
 level of governance for each project 
• Resourcing managed and reviewed to ensure key 
 projects are prioritised 
• Dedicated sourcing team and inbound team, which 
 looks to identify market opportunities for keeping 
 costs down 
• Diff erentiated supply chain mechanisms to not be 
 wholly reliant on one form of transport 
• Procurement team focused on ensuring cost 
 benefi ts from falling freight prices are realised 
• Active UK supply base which can be scaled up in 
 the event of signifi cant supply chain cost increases 
 or delays 
• Established US distribution centre to improve 
 market off ering in US, including US sourcing 
 opportunities to keep lead times low 
BUSINESS
CHANGE
CTO and IT 
Directors
Decreased
SUPPLY CHAIN 
COSTS 
CEO & CFO
Increased
OUR RISK MANAGEMENT APPROACH
Continued...
As a result of climate change there 
is a risk of acute perils (such as 
fl ood, wind and extreme rainfall) 
and chronic perils (such as drought, 
heat stress and water stress). The 
impact of these is considered in 
more detail within our Climate 
report and include:  
• Risks to own facilities  
• Risk to raw material 
 availability and cost  
• Risks to revenue 
Mitigations are provided in detail with the Climate 
report in page 51.
SUSTAINABIL-
ITY – CLIMATE 
PHYSICAL
Director of 
Responsible 
Sourcing and 
Group Prod-
uct Opera-
tions
Stable
Risk heading 
(risk owner)
(Movement
in year)
Risk heading 
(risk owner)
(Movement
in year)
There is a risk of a cyber-attack, 
which could lead to application, 
system and operational downtime, 
which may impact trading and 
operations across the group. 
• Board engagement in cyber risks, mitigations and 
 plans; regular updates at Executive Risk Group and 
 Risk Committee 
• Perimeter security regularly updated and tested 
• Industry leading tooling to prevent and 
 detect attacks 
• 24/7 security operations centre 
• Continued investment in IT tools and security teams 
• Training of both technical and non-technical teams 
 regarding cyber security 
• IT and security controls fully operational within 
 the group’s controls standardisation and 
 attestation programme 
IT AND CYBER 
SECURITY 
CTO and IT 
Directors
Stable
44

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
46
Risk factors
Mitigation
Strategic risks
A failure to consistently adhere 
to the group’s governance and 
regulatory obligations would 
undermine our reputation as a 
responsible retailer, and could 
result in legal exposure, regulatory 
sanctions or fi nes.  
Operating in an increasingly 
regulated and/or international 
market adds complexity and a 
greater risk of non-compliance. 
• Strong board including suitable balance of executive 
 and non-executive directors, including an
 Independent Deputy Chairman and Senior 
 Independent Director 
• Governance is a standing agenda item at every 
 board meeting  
• Dedicated Governance and Ethical 
 Compliance Committee  
• Panel of external advisors utilised to provide 
 advice on emerging governance and regulatory 
 developments, including in overseas territories 
• See Corporate Governance section on page 92 for  
 further details 
GOVERNANCE
General 
Counsel and 
Company 
Secretary
Stable
Risk factors
Mitigation
Strategic risks
As a result of operating in many 
international markets and variations 
in local regulation in those 
diff erent markets there is a risk of 
noncompliance.  
As a result of complex data privacy 
regulations and continuous increase 
in threats to data, there is a risk of 
a regulatory breach, which could 
lead to regulatory investigation and 
fi nancial penalties.  
As a result of emerging regulations, 
including those relating to green 
claims, there is a risk that additional 
compliance costs are incurred in the 
future.  
As a result of increased regulation 
on buy-now-pay-later businesses, 
there is a risk of increased customer 
friction in this settlement method.  
As a result of global pricing, 
and promotion regulation and 
compliance activities, there is a risk 
of increased regulatory focus on the 
group’s promotional strategy. 
• Comprehensive and refreshed training of 
 colleagues on the importance of GDPR and 
 data security 
• Advice sought and acted upon from experts in data 
 privacy to provide guidance on mitigating the risk 
 to the group – with regular updates on progress 
 presented to the Executive Risk Group, Risk 
 Committee and the board 
• Privacy policies and procedures reviewed 
 and updated regularly 
• Understanding and compliance with legislation and 
 regulatory guidance, including in developing areas, 
 such as those relating to green claims in the UK, EU 
 and US 
• Impact reduced by skilled legal team in house and 
 utilising specifi c expert advice from external lawyers 
 in territories concerned 
• Corporate aff airs team in place which monitors 
 emerging regulations to ensure the business is best 
 placed for any new compliance requirements 
REGULATORY 
COMPLIANCE
General
Counsel and 
Company 
Secretary 
Increased
As a result of business change, 
developing and implementing new 
systems, controls and signifi cant 
acquisitions, there is a risk that 
culture is impacted, which could 
lead to a decrease in brand ethos 
and morale, impacting operations. 
• Board commitment to positive change, 
 communication and leadership.  
• Continued time investment in listening forums, 
 including improved exit interview process, new 
 starter focus groups, instant polls and pulse surveys 
• Investment in Senior Leadership Development; 
 Talent Development programmes now in place for 
 both director and head of level  
• Investment in management capability – Learning 
 Lab – behavioural development for all levels of the 
 business – entry level to senior manager  
• PACCT organisation values now weaved through all 
 employee communications  
• Enhanced performance review process that enables 
 personal check-ins with every employee  
• DEI plan continues to evolve for the business and 
 now includes a 10-point playbook of 
 actionable initiatives.  
• DEI workshops held for the board and all 
 management (over 600 managers);  
• DEI Mission Statement;  
• Members of DIR and Inclusive Employers, 
 accredited status  
• Teambuilding sessions and away days  
• Employee engagement calendar of events 
 to recognise and acknowledge our colleagues’ 
 commitment and hard work and support 
 their wellbeing. 
ETHOS AND 
CULTURE 
Chief People 
Offi  cer
Stable
OUR RISK MANAGEMENT APPROACH
Continued...
46
Risk heading 
(risk owner)
(Movement
in year)
Risk heading 
(risk owner)
(Movement
in year)

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
48
Risk factors
Mitigation
Strategic risks
Governments may impose 
additional direct and indirect taxes 
on online businesses. Governments 
are increasingly reducing duty and 
tax-free thresholds on imports 
and imposing tax collection 
responsibility on sellers, thereby 
increasing prices to consumers.  
As a result of increased political 
and trade tension, product sourced 
from China and other territories for 
sale in the US may be subject to 
increased duties. 
• Impact of potential future direct and indirect tax 
 rates considered in future plans 
• Sales taxes already imposed in all major markets; 
 group believes its products will remain competitive 
 due to its online proposition and with customs 
 warehousing, the impact of duty costs can 
 be minimised 
• The group’s agile sourcing model allows it to shift 
 production to quickly take advantage of favourable 
 duty rates 
TAXATION 
AND DUTIES 
CFO 
Stable
As a result of reliance placed on 
third parties, there is a risk that key 
third parties are not performing 
in line with expectations, which 
could lead to operational and 
technological disruption. 
As a result of an unplanned 
business continuity incident/event, 
there is a risk that warehouses 
and key operations facilities are 
required to close, which could 
lead to reduced productivity and 
operations across the group.  
As a result of a critical IT failure, 
when enforcement of disaster 
recovery is required, there is a risk 
that key recovery objectives are not 
met, which could lead to data or 
fi nancial loss. 
• Supplier security assessments are conducted  
• Diversifi cation of the service providers, where 
 appropriate, to spread risk  
• Technology suppliers managed through regular 
 cadence of meetings 
• Warehouses are protected by 24-hour security, 
 access control, fi re protection and sprinkler systems  
• Head offi  ce is protected by security alarm, access 
 control, fi re protection and sprinkler systems  
• Electric power continuity is protected by 
 back-up generators  
• Consideration has been given to location 
 diversifi cation, resulting in more options to move 
 sites in the event that a BCP incident occurs at 
 one site  
• Business continuity plans are in place for all sites  
• ITDR covers critical applications and third-party 
 contracts with appropriate SLAs  
• Investment on monitoring and alerting, governance, 
 change management  
• Technology enables colleagues to be able to work 
 24/7, as appropriate, from anywhere 
THIRD 
PARTIES 
CEO and CFO
Stable
BUSINESS 
CONTINUITY/ 
DISASTER 
RECOVERY 
CFO/CTO/
Supply Chain 
Director  
Stable
OUR RISK MANAGEMENT APPROACH
Continued...
Risk factors
Mitigation
Strategic risks
As a result of competitors inclined 
to poach key staff  and talented 
individuals. Employees may leave 
the company for better pay and 
prospects elsewhere. Macro-
environmental changes resulting 
in increased staff  turnover 
across industries.  
As a result of these risk factors 
there is a risk that the group’s ability 
to recruit and retain staff  aff ects its 
ability to operate as a market leader. 
• Careers website with >85k applications and a new 
 internal careers portal to encourage talent growth.  
• Employee Value Proposition developed to showcase 
 the world of boohoo  
• Global Grading Framework to provide clarity of roles 
 and progression  
• Enhanced data capturing has enabled the 
 development of people metrics for the business 
 with a focus on improving e.g. labour turnover, 
 employee stability, etc  
• Rewards platform provides a ‘one-stop shop’ for 
 the growing list of benefi ts including – cycle to work, 
 season ticket loans, life assurance etc 
• Enhanced communication of our employee share 
 incentive schemes.  
• Listening groups – learning from feedback and 
 acting on feedback  
• People processes – evolved policies, interview 
 frameworks, evolved performance review process 
 and talent mapping  
• Enhanced social media presence – Instagram; 
 LinkedIn showcasing our people proposition 
PEOPLE RISK
Chief People 
Offi  cer 
Stable
As a result of ethical and health 
and safety regulations in relation to 
products, there is a risk of product 
liability costs, shipping delays and 
potential legal implications. 
As a result of any product quality 
issues, there is a risk of a decline in 
customer satisfaction. 
• boohoo product performance lab operation and 
 providing in-house testing  
• Programme to test suppliers’ products and educate 
 suppliers and buying teams on product compliance 
 in place  
• Product performance manuals in place, continuous 
 training seminars under-way on categories such as 
 cosmetics, kids and footwear with buyers 
 and suppliers  
• Product compliance and quality checks in place 
 within the UK and US distribution centres  
• Product compliance and quality checks have 
 commenced in Turkey, Morocco, Pakistan (Karachi 
 and Lahore). Plans are in place to open further 
 inspection centres in India, Bangladesh and China 
 (Shanghai and Ningbo)  
PRODUCT 
RISK
Director of 
Responsible 
Sourcing and 
Group Product 
Operations
Stable
48
Risk heading 
(risk owner)
(Movement
in year)
Risk heading 
(risk owner)
(Movement
in year)

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
50
50
RISK MANAGEMENT
WHAT’S ON OUR RADAR? 
RISK MANAGEMENT
GOVERNANCE  
MACROECONOMIC FACTORS
INTERNAL FACTORS
Through the ongoing work of Risk Owners and the Internal Audit 
and Risk team, such as regular workshops, interviews, risk and 
control update sessions and external monitoring the group 
continues to actively identify emerging risks and issues that 
could impact the group’s activities across the world. 
a) Describe the board’s oversight of climate-related risks and opportunities. 
The group continues to monitor 
macroeconomic conditions and 
geopolitical situations across 
the globe, including key sales 
markets, sourcing territories 
and other factors of global 
signifi cance. Globally, geopolitical 
unrest is monitored continuously 
to ensure the group’s exposure 
to the markets, distribution or 
supply base aff ected is managed 
appropriately.  
Shipping - In particular key 
shipping lanes servicing our China, 
India, Bangladesh and Pakistan 
sourcing into the UK continue to 
experience disruption due to unrest 
in the Red Sea. Water shortages 
in the Panama Canal are showing 
signs of easing and this will reduce 
pressure of services into our US 
distribution centre.
US and UK Elections – With the 
US and UK elections scheduled for 
2024 the group will be monitoring 
risks to trade and operations in 
both countries. These include 
policy or regulatory changes, trade 
uncertainties, currency fl uctuations, 
geopolitical tensions and consumer 
confi dence.  
EU VAT proposals – The EU are 
currently pushing ahead with 
Customs and VAT reforms which 
would see numerous changes to 
modernise the rules in the EU. 
This would see a change to the 
mechanism for collecting VAT (at 
checkout for all values) as well 
as the withdrawal of the current 
€150 limit on the IOSS scheme 
from March 2028. The group is 
monitoring these changes and 
considering the practical, pricing 
and fi nancial impacts.  
Sustainability regulations and 
disclosures – The group recognises 
that the requirements are 
evolving in regard to sustainability 
disclosures, in particular the 
UK Sustainability Disclosure 
Requirements, environmental 
justice and anti-greenwashing 
rules and legislation.  
US distribution complexities
In the prior year the group 
recognised the risks that the 
complexities of opening our fi rst 
distribution centre in the US 
brings, along with the upsides of 
an improved customer proposition. 
These included transition risk, 
customs risk, Sourcing model 
risk and the risk of diverting 
management focus.  
Whilst the opening of the 
distribution centre has given 
further clarity to these risks and 
the key risks navigated without 
major issue, many of these will 
remain whilst the remaining 
brands transition into the US 
distribution centre. 
The long-term success of the group will be subject to its ability to manage climate-related risks. The group 
recognises the increasing threat that climate change poses, and the impact that the production and selling of 
garments has on the environment. The group also recognises the importance of managing its impact through its 
value chain and building decarbonisation into the group’s decision making, strategy and business model.  
This is the group’s second report in line with the guidance from the Task Force on Climate Related Financial 
Disclosures (TCFD). The climate-related fi nancial disclosures are set out in a way that is consistent with the four 
TCFD pillars. The TCFD disclosures include more information than last year however the group recognises that, 
like many companies, it still has more work to do in this area.  
The TCFD disclosures serve as a refl ection of the group’s evolving climate strategy. As the understanding of 
transitioning to a low-carbon economy deepens, both internally and within the scientifi c community, the group’s 
climate strategy will evolve accordingly. Through the UP.FRONT strategy, the group is actively addressing 
climate-related risks while seizing opportunities that drive long-term sustainable value for the group and wider 
stakeholders. 
Disclose the organisation’s governance around climate-related risks and opportunities. 
The group has embedded oversight and management of climate-related risks and opportunities in its governance 
framework. Committees are in place to provide clear lines of accountability for climate risks, and to ensure 
information feeds up to the board for decision making eff ectively. 
TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES (TCFD)
To ensure climate-related issues 
are fully integrated into the group’s 
long-term strategy to operate as a 
more environmentally and socially 
sustainable business, capable of 
generating long-term value for its 
stakeholders  
• Approved the group becoming a signatory to the 
 Bangladesh Accord  
• Approved the FY24 TCFD Report 
• Mandated the use of Better Cotton Initiative (BCI) 
 cotton by the core brands 
Board 
To ensure all material climate 
risks and opportunities have been 
identifi ed and incorporated into 
the risk-management framework.
• Commissioned a location-specifi c analysis of 
 physical risks against own locations and factories 
 in our supply chain
Risk 
To monitor the group’s progress 
against its climate strategy, review 
and challenge the approach to 
climate change management, 
and ensure that the group is 
measuring and monitoring its 
progress against appropriate 
milestones and targets.
• Received reports on performance against the 
 group’s environmental targets and tracked 
 progress in reducing greenhouse gas emissions in 
 line with science-based targets. 
• Reviewed the results of a gap analysis to 
 understand the group’s ESG reporting obligations. 
• Approved a new ESG Reporting Framework
• Met with Loop Digital Partnership to discuss 
 fashion waste, resell and second life opportunities, 
 and changing customer behaviour. 
ESG 
Role
Board and 
Committees
Actions during the year 
To oversee the appropriateness 
of the standards, frameworks, 
processes and controls chosen to 
identify and maintain oversight of 
climate risks, and to ensure there 
is adequate internal and external 
assurance over climate reporting.
• Continued oversight of product information and 
 compliance with relevant guidelines, with oversight 
 controls being passed on to fi rst line management.
Audit 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
52
52
GOVERNANCE
Continued...
Management
Role
Actions during the year 
To develop and execute the 
climate strategy to ensure 
the group is run as a more 
environmentally and socially 
sustainable business.
• Submitted the group’s TCFD Report to the board 
 for approval. 
• Approved a roadmap to publish the group’s net 
 zero transition plan. 
• Approved partnership with Yellow Octopus to 
 develop sustainable opportunities to recycle 
 damaged stock 
Executive 
ESG Group
To identify and incorporate 
principal and emerging climate 
risks into the risk management 
framework.
• Reviewed risk profi le of ‘physical’ and ‘transition’ 
 environment risks  
Executive 
Risk Group
To make recommendations to 
senior management on climate 
and carbon reduction  initiatives.
• Continued work with CottonConnect and  other 
 retailers on ethical issues, supply chain, raw 
 materials, and traceability.  
• Led discussions with core brands regarding 
 sustainability mandates and sustainable 
 buying principles. 
• Completed a gap analysis against emerging 
 ESG regulation to understand the group’s 
 reporting obligations. 
• Completed a gap analysis against TCFD guidance 
Environment 
and Climate 
Change
Committee
STRATEGY
a) Disclose the actual and potential impacts of climate-related risks and opportunities on the 
organisatioņs æusinesses̆ strategƈ̆ and fi nancial planning where such information is material.  
The group is aware of the importance of physical and transition climate related risĦ. The group has a 
responsibility to ensure it prepares the business for this changing landscape and starts the process of 
integrating climate related risĦ and opportunities into short-, mid- and long-term strategic decision maĦing. 
Œhysical risĦs are the physical impacts that arise from climate change, for example the rise in global 
temperatures. darĦet risĦs are changes in demand for products and commodities due to climate change and 
transition risĦs arise from the transition to a lower carbon economy driven by regulation and policy change. 
In 2024 ?d @lobal analysed natural haƑard exposure in the group̧s supply chains. The perils assessed include 
fl ooding, rainfall, windstorm and earth movement.  This better informs the group̧s assessment of emerging 
physical risĦs and opportunities to identify appropriate action to strengthen business resilience.  
æ) $escriæe the climate̖related risĦs and opportunities the organisation has identifi ed over the short̆ 
medium, and long term. 
Risk factors
Risk heading 
Mitigation
Time Horizon 
Transition risk refers to risks that arise from the gradual transition to a lower-carbon economy.
•  Changing customer behaviour 
 resulting in reduced demand 
 for goods.  
̏ ¡ncertainty in marĦet signals, 
 abrupt and unexpected shifts 
 in energy costs  
̏ Increased cost of raw materials 
• Liability risk   
Climate transition – 
Market risk
Short /Medium
Short/ Medium
Short
Medium
Medium / Long
Medium / Long
• Diversifying the product off ering 
in-line with customer requirements 
Opportunity to provide options 
for customers to change their 
purchasing behaviour with the 
development of resell and take 
back schemes.  
• Implementation of Building 
 Energy Management Systems 
 (BEMS) in our own operations to 
 monitor consumption expanding 
 to all sites.  
• Investing in an Energy Manager 
 in 2024 to reduce consumption 
 across all facilities in line with 
 our SBTi commitments and our 
 Environment & Climate 
 Change committee.  
• Identifi ed key fabrics that can be 
 consolidated across the group to 
 ensure the group is increasing 
 our more sustainable product 
 numbers while not impacting 
 on cost and encouraging 
 brand collaboration. 
Opportunity to integrate 
carbon  intensity within product 
purchasing  
Opportunity to further explore 
alternative materials that may also 
provide a commercial benefi t for 
example recycled cotton. 23% 
less CO2 per kg than conventional 
cotton.  
Opportunity for circularity 
collecting our own production 
waste and putting it back into 
our product  
b) Describe management’s role in assessing and managing climate-related risks and opportunities.
To ensure that climate-related 
skills and experience are taken 
into account in relation to board 
composition, appointments, 
succession planning and training.
• Reviewed succession planning for senior 
 management responsible for the execution of the 
 climate strategy 
Nomination
To embed climate-related 
performance targets into 
performance-related incentive 
schemes and determine, each 
year, whether climate targets 
have been met, if awards will be 
made, and the overall amount 
of such awards.
• Assessed the performance against ESG targets in 
 the FY24 bonus turnout. 
Remuneration 
Role
Board and 
Committees
Actions during the year 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
54
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
Physical risks refer to climate-related hazards, which are infl uenced by future increases in global 
warming. The group has considered both acute perils (such as fl ood, wind and extreme rainfall) 
and chronic perils (such as drought, heat stress and water stress). 
Short/
Medium/
Long 
 Short 
Short/
Medium
• Legislation enacted by national 
 and local governments to price 
 and penalise GHG emissions. 
Climate transition – 
Policy risk
• Emerging regulatory landscape 
 could impact the fi nancial 
 performance of our business 
 through global EPR (Extended 
 Producer responsibilities)  
• The group is a member of 
 Cascale and its membership 
 allows it to record, using a 
 global standard, the emissions 
 throughout its supply chain. 
Opportunity to mitigate this risk 
is reducing the carbon intensity of 
the group’s supply chain through 
increasing the use and verifi cation 
of the HIGG tool. In 2023 43% of 
business volume completed the 
Facility Environmental Module 
(FEM) module with 19%
being verifi ed. 
Opportunity to support supply 
chain through education and tools 
to reduce their carbon intensity. 
The group is working with its top 
50 suppliers to create their own 
carbon reduction plans.
STRATEGY 
Continued...
• Disruptive technology changes 
 in key sectors of the economy 
 responding to changing 
 energy needs. 
Climate transition – 
Technology risk
Medium 
Medium 
 Medium
Opportunity to explore more 
energy effi  cient production 
methods.  
Opportunity to create reduced 
energy options for our websites. 
Opportunity to trial new 
technology to reduce product 
sampling with new 3d fi tting.
• Market disruption, changes in 
 consumer preferences 
• Stigmatization of sector  
• Increased awareness 
 by stakeholders  
Climate transition – 
Reputational 
Term – S/M
Materiality – High
Short / Medium
Medium
 Short
Opportunity to develop 
and execute a consumer 
communication strategy that 
provides transparency and insight 
into our production process.
• Delivery against our climate and 
 ESG targets. 
• New ESG reporting framework to 
 provide progress updates and 
 next steps.  
Disruption to output of 
production and activities from 
extreme weather events.
Climate physical – 
Own facilities risk
Term – M/L
Materiality – Low
Short
Short
Short 
Short  
Short 
Short  
Short/ Mid  
• The group has performed an 
 analysis of the physical threats 
 facing all of our own locations 
 and that of our supply chain.  
• Our own facilities are all in low-
 risk areas with regard to extreme 
 weather events.  
• Our supply chain is 
 geographically diverse which 
 provides options in the event 
 of extreme weather events in 
 one region.  
Agricultural produce and water 
supply aff ected by extreme 
weather events and chronic 
changes in climate. 
51% of our products derived from 
petrochemicals. 
Scenario outlook – Risk increases 
as scenarios worsen 
Climate physical – 
Raw materials risk
Term – M/L
Materiality – Low
• Mapped our tier 1, 2 and 3 
 production sites within the UK 
 and Italy and production tiers 
 1 and 2 in Turkey. The group has 
 started the process of mapping 
 tiers 2 and 3 in China and this 
 piece of work is largely fi nished, 
 subject to some further 
 validation. The  intention is 
 to commence a social audit 
 programme on tier 2 production 
 sites within China within the next 
 year. The group will commence 
 tier 2 and 3 mapping 
 programmes in India, Bangladesh 
 and Pakistan within the next year.  
Opportunity
To use our Natural Hazard Analysis 
to identify high risk areas to 
develop resource programmes.  
• Increase our recycled cotton 
 programmes.  
Opportunity
To reduce our reliance on natural 
resources and move to a lower 
carbon emitting alternative.  
• Switching to recycled polyester 
 as it generates less emissions 
 than virgin polyester. 
• Exploring opportunities for 
 technology advances in fi bre-to-
 fi bre recycling  
Mitigation
Transition risk refers to risks that arise from the gradual transition to a lower-carbon economy. 
Risk factors
Risk heading 
Mitigation
Time Horizon 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
56
56
Short
Consumer purchases of products 
or services aff ected by extreme 
weather events. 
Scenario outlook – Risk increases 
as scenarios worsen 
Climate physical – 
Revenue 
disruption risk
Term – L
Materiality – Low
• Agile business model inherently 
 allows the group to adapt to 
 consumer demands 
STRATEGY 
Continued...
Mitigation
Transition risk refers to risks that arise from the gradual transition to a lower-carbon economy. 
Risk factors
Risk heading 
Mitigation
Time Horizon 
c) Describe the resilience of the organization’s strategy, taking into consideration different climate-related scenarios, 
including a 2°C or lower scenario.
mur scenario analysis was performed based on a multi-peril analysis on Ħey facilities to understand short- and long-term impacts 
under a variety of potential warming pathways (fi ve pathways modelled 1.5ǀ / 2ǀ / 2.5ǀ / 3ǀ / ͢4ǀ warming projections vs 
pre-industrial levels) 
RISK
a) Describe the organisation’s processes for identifying and assessing 
climate-related risks. 
The process for identifi cation and assessment of climate-related risĦs 
follows the group̧s risĦ management methodology as defi ned in our risĦ 
management policy and summarised within ̦Fow the group manages risĦ 
̘ isĦ managemenţ, page 40. 
To support this, and to provide expert climate risĦ Ħnowledge, the group 
commissioned a climate change risĦ report, which has been used to 
inform this disclosure. The climate change risĦ report involved mapping 
both physical risĦs, those related to both physical estate (Distribution 
entres / mffi ces) and global supply chain, and transitional risĦs, such as 
government policy, taxation, customer sentiment and reputational under 
a range of different climate scenarios. The physical risĦs assessment 
relating to climate change and covering the group̧s sites and supply 
chain was also conducted in the year to provide up-to-date insight into 
the risĦs faced. 
b) Describe the organisation’s processes for managing 
climate-related risks.  
The group manages climate-related risĦs by following the same 
frameworĦ as other business risĦs, summarised within ̦Fow the group 
manages risĦ ̘ isĦ managemenţ, page 40. The management of the 
specifi c climate-related risĦs is considered in the table of risĦs below and 
within the principal risĦs statement on page 40. 
c) Describe how processes for identifying, assessing, and managing 
climate-related risks are integrated into the organisation’s overall risk 
management.
By utilising the existing risĦ management frameworĦ, the group can 
identify, assess and manage climate-related risĦs in a way that is truly 
aligned to all other risĦs. The governance structure provides additional 
oversight through the dedicated E•@ committee structure on page 64.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
58
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
58
$đsclose the İetrđcs and tarĈets used to assess and 
İanaĈe releƁant clđİate-related rđsĦs and opportunđtđes 
Ƃhere such đnforİatđon đs İaterđal.  
a) $đsclose the İetrđcs used by the orĈanđsatđon to assess 
clđİate related rđsĦs and opportunđtđes đn lđne Ƃđth đts 
strateĈy and rđsĦ İanaĈeİent process. 
In another year of our close partnership with Emitwise, the 
group continues to improve its methods of data collection and 
identify ways to reduce our carbon footprint. As a reminder, 
in 2021 the group committed to reduce its carbon footprint 
in line with the reřuirements set out by the Œaris Agreement 
by setting •cience based targets that were approved by •BTi. 
An •BT approved target is in line with limiting global warming 
to well-below 2̸ above pre-industrial levels and pursuing 
efforts to limit warming to 1.5̸.  
¡pdated carbon footprint methodology and refl ection on the 
alignment of our previous benchmarĦ has caused the group 
to looĦ at a reassessment of its carbon reduction targets and 
strategies to ensure that they align with the standards set 
by •BTi. The goal of re-benchmarĦing is to ensure that the 
group̧s carbon reduction efforts remain appropriate in the 
face of evolving climate science. 
A updated •BT submission will maintain the same principles as 
previous targets, which aimed to align to the group̧s carbon 
footprint with the reřuirements of the Œaris Agreements. 
This re-benchmarĦing process will initiate a thorough review 
of near-term target submission, as well as a comprehensive 
target validation report that will include recommendations for 
addressing non compliances and an offi cial certifi cate if the 
targets are approved. 
In preparation of this submission, this year, the group has 
identifi ed opportunities to increase accuracy in carbon data, 
and therefore predict and forecast long term impact. 
•ome Ħey initiatives the group put into place includė  
1. 
Increased data collection and reporting to a řuarterly 
 
cadence- engaging directly with staĦeholders across 
 
the business. 
2. ontinuing to include downstream emissions in 
 
calculations, to share a fuller picture. 
3. ?reight data for some suppliers moved from spend to 
 
řuantity. ·e collect data from ˫ suppliers (Anpost, 
 
Asendia, Davies Turner, Evri, Expeditors, \igentia, oyal 
 
dail and Fived). All the providers produced řuantity or 
 
pre-calculated data in 2023. Two suppliers moved from 
 
being modelled to providing řuantity data. (\igentia, 
 
Anpost). The freight data would be 12% of the emissions. 
4. ontinued to use FI@@ as an industry-specifi c set of 
 
emission factors.  
5. ontinued engagement cross-organisation, continued 
 
improvement in fi nding the right people. 
6. Isolated ways to bring in data from centralised systems. 
doƁđnĈ to Žuarterly eportđnĈ
The group has adopted a řuarterly carbon emissions reporting 
schedule. The objective is to better tracĦ how current 
initiatives and energy usage is impacting the group̧s carbon 
emissions. By collecting and analysing data on a recurring 
řuarterly timeline, adjustments to strategy and process can 
be more agile. Emitwise leads this engagement process with 
staĦeholders and reaches a strong level of data submission. 
Carbon emissions tCO2e
Current reporting 
year 2023: UK 
and off shore1
Current reporting 
year 2022: UK 
and off shore1
Current reporting 
year 2021: UK and 
off shore1
Current reporting 
year 2020: UK 
and off shore1
Scope 1
Company Cars / fl eet
Natural Gas
Other Fuels
Refridgerant
38 
768 
38 
0
32 
334 
0
0
34 
893 
0
19 
12 
217 
0
0
Scope 2
Electricity (market-based)
Electricity (location-based)
Company Cars (Battery Electric)
0
6,489 
0
0
4,453 
1 
0
4,453 
1 
0
2,762 
0
Scope 3
Unstream emissions 
Purchased goods and services
Capital goods
Fuel and energy-related activities
Upstream transportation and
distribution
Waste generated in operations
Business travel
Employee commuting
Upstream leased assets
331,687
45
569
67.248
9,685
1,435
561
192
499,883
513
499
125,713
157
905
436
1,167
437,348
467
622
120,715
99
4,661
625
1,208
383,414
300
335
179,517
121
452
976
1,239
Downstream emissions
Downstream transportation and
distribution
Use of sold products
End of life treatment of sold
products
0
94,174
8,514
0
210,842
11,763
0
203,329
9,828
0
173,845
8,284
Total emissions market-based
Total emissions location-based
514,955 
521,444 
852,244 
855,848
779,849 
784,303
748,710 
751,472
METRICS AND TARGETS
As a result, the group has decreased its reliance on using modelled general data by 24.77% and increased use of 
granular data specifi c to its operations. This has provided the group with a better understanding of its carbon data 
and improved its ability to identify areas where it can optimise and reduce carbon emissions.  
$ata Žualđty Œđlot Ƃđth apĈeİđnđ
This year the group partnered with apgemini to conduct a pilot program for data collection. The objective was to 
improve the accuracy of the data gathered from utilities, streamline the collection process to save time for data 
owners, and ensure prompt delivery of řuarterly carbon data results.  
apgemini worĦed closely with data owners across the business and identifi ed areas where the group could improve 
the accuracy and granularity of the data it was collecting. At some sites, for example, it was able to collect monthly 
consumption values rather than řuarterly totals. At other sites, the group found it could implement more accurate 
unit conversion factors. 
Through this pilot the group has understood the importance of having a centralised data storage system for all 
sites, where data can be stored in a consistent format and collected easily. A Ħey learning has been that the biggest 
time sinĦs and inaccuracies come from having to taĦe utility readings manually from metres on site. Installing and 
implementing the use of Building Energy danagement •ystems (BEd•) at all major sites will allow the group to pull 
utility data straight from a digital database, with confi dence that it is granular and accurate. In turn, this has the 
potential to give it more reliable and actionable carbon data each řuarter.   
b) $đsclose scope 1̆ scope 2̆ and̆ đf approprđatĕ scope 3 Ĉreenhouse Ĉas (GFG) eİđssđons̆ and the related rđsĦs. 
•cience-Based Targeṫ The group has committed to reduce absolute scope 1 and 2 @F@ emissions by 42% and 
scope 3 @F@ emissions by 52% per unit of value added by 2030 from a 2020 base year. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
60
Summary of our Carbon Footprint 
In the calendar year 2023, the group̧s marĦet-based carbon footprint 
decreased from 77˫,84˫ tm2e to 514,˫55 tm2e since the previous 
reporting year. This 34% decrease in emissions is largely due to a 
decrease in the řuantity of materials purchased and the řuantity of 
goods sold. 
The group reports its carbon footprint on a řuarterly basis, rather than 
annually, to improve insights and help drive reduction action within the 
business. The group has worĦed on improving data accuracy and maĦing 
our data collection process more streamlined. The group has worĦed 
with apgemini to identify our carbon hotspots and understand our 
decarbonisation levers. Achieving its targets will be very challenging, but 
the group recognises the importance of understanding, managing and 
disclosing our carbon impact. It is aware of the reporting reřuirements 
under The ompanies (Directorş eport) and \imited \iability 
Œartnerships (Energy and arbon eport) egulations 2018. As such, 
it will continue to calculate and publish energy and carbon reporting 
transparently to its staĦeholders in line with these guidelines.  The group 
has publicly shared the results of its emissions calculations for all three 
scopes for each calendar reporting year since 201˫. 
The decrease in carbon emissions in 2023 is attributed to a decrease in 
the řuantity of fabric purchased and the řuantity of goods sold. ·hile 
the group has seen an increase in location-based •cope 2 emissions from 
the addition of new sites, it has achieved a decrease in •cope 1 emissions 
through reductions in natural gas consumption. There were fi ve new 
facilities added in 2023 (10 @reat Œulteney •treet, 2˫-31 @reat Œortland 
•t, 4˫-51 Dale •treet / 8-14 Tarriff •treet, 634 ollins Avenue, ¡Z4 
Daventry). In addition, the ¡•A D was added from last month of 2022. 
Performance
•ince the previous reporting year, total marĦet-based emissions have 
decreased by 34% from 77˫,887 tm2e to 514,5˫1 tm2ë this decrease 
is largely driven by a 20% decrease in tonnes of material purchased and 
a 22% decrease in the tonnes of goods sold. The group̧s carbon intensity 
metrics for Ħgm2e per Ħg fabric purchased and Ħgm2e per tĦm freight 
travel has increased.
Operational Based Emissions - Scope 1 and 2
mperational location-based emissions (•cope 1 and 2) have increased by 
35% from 5,434 tm2e in 2022 to 7,351 tm2e in 2023. 
̏ •cope 1 has decreased by 12%, largely driven by reduced natural gas 
 consumption at the ¡•A D and the •heffi eld D in the winter months. 
̏ •cope 2 has increased by 46% due to the addition of a new site, ¡• 
 Distribution entre at the end of 2022 
In conjunction with renewable electricity purchases, operational marĦet-
based emissions have decreased from ˫80 tm2e to 863 tm2e. The 
group remains committed to having 100% renewable electricity within its 
facilities and have purchased enewable Energy @uarantees of mrigin for 
all of its electricity consumption. 
Product Emissions -Scope 3
Product 
̏ Total řuantity of material purchased has decreased by 20%. 
̏ Œolyester and cotton remain the largest proportion of emissions from 
 our purchasing of fabrics, accounting for 4˫% and 25% respectively. 
̏ ·hile our overall emissions from purchased materials have decreased 
 by 1˫%, our emission per Ħg of fabric has increased from 10.46 Ħgm2e 
 in 2022 to 11.37 Ħgm2e in 2023. This is due to a reduction in the 
 řuantity of more sustainable fabrics being purchased, mainly 
 recycled polyester. 
̏ The group has continued to introduce more BI otton (Better otton), to improve the social and 
 environmental impacts of our material purchases. It is worĦing with Emitwise to incorporate a specifi c 
 emission factor for Better otton to refl ect this in its carbon data. 
Transportation 
̏ This year within our transportation of goods, both tonnage of product shipped and, therefore, emissions 
 produced, have decreased. 
̏ In 2022 the group saw a signifi cant decrease in its emissions per tĦm travelled, from using sea or road 
 freight over air freight. This year, it has seen an increase in the proportion of freight which is air freight and 
 hence emissions per tĦm has increased from 0.1 Ħgo2e to 0.7 Ħgm2e. 
̏ The group pays for the majority of inbound and outbound freight, hence all emissions from logistics along 
 the value chain have been allocated to upstream transportation and distribution emissions in line with the 
 @F@ Œrotocol. 
Business Travel 
̏ The group saw a decrease in business travel emissions compared to 2022.
Use of Sold Products
• Emissions generated from customers washing garments are allocated under emissions from use of sold 
 products. Total use of sold product emissions have decreased by 54% from 2022, from 203,32˫ tm2e to 
 ˫4,174 tm2e. This is due to a 22% decrease in the řuantity of goods sold in 2023 compared to 2022. 
Methodology
This report has been prepared in line with Fd @overnmenţs guidancė Environmental eporting @uidelineṡ 
Including streamlined energy and carbon reporting. 
mur carbon footprint has been calculated in accordance with the internationally recognised corporate 
accounting and reporting standard, the @reenhouse @as Œrotocol, developed by the ·orld esources 
institute (̤·I̥) and the ·orld Business ouncil for •ustainable Development (̤·B•D̥). It adheres to the 
best practice of relevance, completeness, consistency, transparency, and accuracy. The carbon footprint 
assessment was carried out by an independent carbon footprint measurement software, Emitwise. 
The group̧s carbon emissions are measured in carbon dioxide eřuivalents or m2e. This metric includes the 
six greenhouse gases covered by the Zyoto Œrotocol̇ carbon dioxide (̤m2̥), methane (̤F4̥), nitrous oxide 
(̤N2m̥), hydrofl uorocarbons (̤F?s̥), perfl uorocarbons (̤Œ?s̥), and sulphur hexafl uoride (̤•?6̥). 
The carbon reporting period is from 1 Xanuary 2023 to 31 December 2023. This is offset from the businesşs 
fi nancial reporting period 1 darch 2023 to 2˫ ?ebruary 2024 to allow suffi cient time to capture 12 months of 
data for our carbon assessment in preparation for the group̧s end of year reporting. Data was collected on a 
řuarterly basis and carbon emissions reported internally each řuarter. 
The carbon emissions calculations followed the operational control approach, which means that all emissions 
over which the group has direct control is included in its •cope 1 and 2 boundary.  
The emissions calculations breaĦdown into 3 reporting scopes. These includė  
• •cope 1 ̘ this includes all direct emissions from assets over which the group has control over, including 
 company cars, fl eet, natural gas and other fuels used in our operations and any refrigerant gas leaĦages. 
̏ •cope 2 ̘ this includes indirect emissions associated with the generation of electricity. In line with best 
 practice, marĦet and location-based emissions are both reported oṅ  
- Market-based emissions ̘ which refl ect the actual emissions from the electricity agreements with the 
  business’s suppliers. 
- Location-based ̘ which refl ect the average emissions intensity of the grids in which the 
  consumption occurs. 
̏ •cope 3 ̘ this includes other indirect emissions generated along our value chain, which predominantly 
 consists of goods for resale, goods not resale, distribution and transportation of goods, and use of sold 
 products. It also includes non-company cars as per the •E regulations. The group̧s carbon emissions 
 calculations used three approaches depending on the availability of data across its operations and supply 
 chains in accordance with the @F@ Œrotocol. These approaches includeḋ  
 - Œrocess-based approach ̘ uses řuantity-based consumption data to estimate the carbon emissions 
  associated with a given activity e.g., litres of fuel used. This approach was used for •cope 1, 2, and some 
  •cope 3 emissions (goods for resale, upstream transportation and distribution and business travel). 
  ?or goods for resale, a subcategory of purchased goods and services, the Figgs Index carbon emissions 
  benchmarĦs were applied. ?or all other process-based approach calculations, BEI• (2023) emission factor 
  database was used. 
60

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
62
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
62
  - •pend-based approach ̘ using extended economic input-output modelling. This approach comprised 
   the classifi cation of spend account categories (if a spend taxonomy was used), suppliers, and/or line 
   items by industrial activity. Exiobase (2018) emission factor database was used. This approach was used 
   for goods not for resale (a subcategory of purchased goods and services).  
  - dodellđnĈ based on đndustry aƁeraĈes - for categories that data was unable to be obtained, a model 
   was built based on industry averages. This includes emissions from the transportation of procured fabric 
   from the group̧s tier 1 to tier 2 suppliers, cut and sew emissions, emissions from the group̧s customers 
   washing their garments and for a small portion of the group̧s operated facilities. The group will continue 
   to strive for an improvement of data řuality and accuracy of our carbon footprint calculations.
Future Opportunities and Recommendations 
As the group looĦs ahead to where it can have the greatest impact, it is worĦing with tier 1 suppliers to gather 
data on their energy usage using the Figg ?acility Environmental dodule (?Ed). This will allow Emitwise to 
generate supplier-specifi c emission factors for the garments it purchases from those suppliers and use them 
in the group̧s carbon calculations. urrently, Emitwise models these cut and sew emissions which is a great 
start, however, supplier-specifi c data will give the group a much more accurate picture for this stage in its 
supply chain.  
The group continues to ensure that more of its purchased cotton is Better otton. It is worĦing with Emitwise 
to incorporate a specifi c Better otton emission factor into the calculations so that the environmental 
impacts of choosing this cotton over other virgin cotton can be measured.  
The group will continue to measure its carbon footprint on a řuarterly basis. It is worĦing to improve its data 
collection process such that it can get complete, accurate and timely carbon data each řuarter. This is done 
by focusing and improving on three Ħey areaṡ reaching the right people, the ease of submission, and the 
řuality of data submitted. The group also will continue to consider the impact its supply chain has on scope 
3 emissions. An example of this is streamlining data completeness and integrating with the group̧s existing 
systems, when possible. 
Short  
Short/Med 
Short / Med  
Short  
Med 
Short / Med  
Short/Med/ Long  
Short/Med   
Short/Med    
Med/Long    
2025: Achieve a 4.2% absolute reduction in operational emissions 
each year, and a 7% reduction in value chain emissions each year, 
relative to growth against a 2019 baseline  
2030: Achieve carbon reductions across the value chain aligned 
with science-based targets equivalent to a 52% reduction in 
emissions relative to growth 
Near term submission of SBTi targets with a review to change to 
an absolute target  
Set KPIs for the Environmental and Climate Change committees 
to work towards achieving the group’s emissions targets.  
Understand the investment and transformation required to 
achieve the group’s targets.  
Developing a map to net zero to be completed in 2026.  
Continuing to work towards better materials targets for 2025 
and 2030.  
Embed climate into the group’s culture and decision making.  
Work towards eliminating fossil fuels from direct operations.  
Improve air freight effi  ciency measures and give priority to sea, 
road and rail freight.  
Scope 3 accounts for 99% of emissions; the group’s 2024 focus 
is to work with our suppliers that produce 50% of our volume to 
complete the FEM with a minimum of 25% verifi cation.  
Use the data gathered from the FEM to help the group work with 
each supplier to achieve carbon, water and waste reductions  
Emission 
targets  
Transitioning 
to net zero  
Working 
towards 
ending the 
most harmful 
activity  
Proposed 
climate 
solutions
c) $escrđbe the tarĈets used by the orĈanđsatđon to İanaĈe clđİate-related rđsĦs and opportunđtđes and 
perforİance aĈađnst tarĈets. 
Climate summary
?or more information on the group̧s progress against its E•@ targets please see page 64.
The group intends to re-submit its •cope 3 •BTi. Its current target is an economic-intensity target, based 
on revenue. hanging this to a physical-intensity target based on purchased materials or sold goods is more 
appropriate for the group and will help drive more meaningful sustainability improvements. The areas it can 
have the biggest impact over the next few years are from purchased goods for resale (e.g., worĦing with 
suppliers and purchasing more sustainable materials), and through freighting decisions (e.g., prioritising road 
and shipping over air freight). These are directly related to the řuantity of materials the group purchased 
(and, in turn, the number of products the group sells).  
The group̧s commitment to reducing carbon emissions, through tactical worĦ and strategic planning, is 
underway but there is a long way to go. To hit our targets and comply with emerging climate regulations, 
the group will continue to partner with external leaders. The group plans to engage our colleagues and wider 
staĦeholders with dedicated support from Emitwise and our sustainability team, using education as a Ħey 
enabler for it to deliver on its ambitions. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
64
ESG REPORT
A MESSAGE FROM KIRSTY BRITZ, 
CHAIR OF THE ESG COMMITTEE 
Dear shareholders 
The group continues to prioritise raising standards across its supply chain 
while also broadening its attention to managing wider environmental, 
social impacts. This is my third report as the E•@ committee chair and 
while progress has been made in each of the areas outlined in this report, 
the committee recognises the need for the group to continue to evolve, 
innovate and collaborate to maintain its pace of change. 
Becoming a more sustainable fashion retailer is complex. It reřuires 
resource and collaboration, both inside and outside the sector. The 
group understands the need to continue to build a more sustainable 
business and remains focussed on continuous improvement in business 
operations, culture and practices. During the year the group supported 
the dA in their fashion sector green claims investigation involving 
boohoo, Asos and Asda. The process and the resulting guidance have 
been informative for the group, together the wider fashion industry. 
Decarbonisation progress is slower than the group would liĦe, with 
supply chain decarbonisation reřuiring collaboration. ·hile operational 
emissions have reduced, the committee recognises that the group must 
accelerate its transition efforts. 
The composition of the E•@ ommittee changed during the year and we 
welcomed Xohn @oold on 22 ?ebruary 2024, replacing Alistair dc@eorge 
who stepped down. The committee benefi ts from the continued 
expertise of other members arol Zane and Tim dorris. Together as a 
committee we tracĦ and monitor the group̧s performance against iţs 
¡Œ.?mNT strategy. The E•@ ommittee, and delivery of the ¡Œ.?mNT 
strategy, is supported by the group̧s Em and ?m together with other 
members of the senior management team.  
The E•@ ommittee met 4 times during the period. Fighlights includeḋ - 
̏ Approving the group becoming a signatory to the Bangladesh Accord. 
̏ ommissioning •lave-?ree Alliance to complete a comprehensive gap 
 analysis across the group̧s operations, to support the business with 
 progressing its E•@ agenda. 
̏ dandating the use of BI cotton by the core brands. 
̏ •upported the group̧s partnership with Everfi  which delivered a data 
 science foundation course to 1,468 students. 
̏ eviewed the group̧s reporting obligations against emerging 
 E•@ regulations. 
̏ eviewed a roadmap to reset the group̧s •BTi targets and publish a 
 net Ƒero transition plan. 
̏ Approving a refreshed ¡Œ.?mNT reporting frameworĦ.  
·hen the group fi rst published the ¡Œ.?mNT sustainability strategy in 
2021, it set a series of stretching sustainability targets. Fowever, since 
then, E•@ legislation, the macro environment and the business have 
evolved considerably. ecognising the dynamic nature of expectations, 
the committee supported a refresh of the group̧s ¡Œ.?mNT 
reporting frameworĦ to refl ect the changing needs and priorities of our 
staĦeholders.  
At the appropriate time and where necessary, the group will refresh the 
2021 sustainability targets to ensure they align with the new reporting 
frameworĦ.  
The group remains aware and committed to continuing to improve 
its social and environmental impact. This report summarises progress 
and demonstrates some of the challenges faced in building a more 
sustainable business.  
Kirsty Britz - Chair of the ESG Committee
ESG REPORT
¡Œ.?mNT, the group̧s sustainability strategy, was fi rst published in 2021. Three years on, the group has 
refreshed its ¡Œ.?mNT strategy to refl ect the changing needs and priorities of Ħey staĦeholder groups.  
Three strategic pillars - planet, people, and process - to deepen impact and aid transparency. These pillars 
encapsulate the group̧s commitment to reducing its environmental footprint, supporting its worĦplace and 
communities, and upholding ethical standards across its operations and supply chain.  
Each pillar is broĦen down into the material issues considered by the group to be the most signifi cant 
to  staĦeholders. The group will report transparently against each of the pillars, providing information for 
staĦeholders to measure the group̧s performance. 
At the appropriate time and where necessary, the group will also refresh the 2021 sustainability targets to 
ensure they align with the new reporting frameworĦ. 
The board has delegated 
responsibility to the E•@ 
ommittee for oversight of the 
group̧s performance against the 
¡Œ.?mNT strategy. The Executive 
E•@ @roup has responsibility for 
delivering the ¡Œ.?mNT strategy, 
supported by the Environmental, 
•ocial and @overnance sub-
committees, who are each 
assigned specifi c responsibility 
for overseeing the three strategic 
pillars and progress against the 
underlying initiatives.  
The Remuneration Committee has 
set targets aligned with each of the 
three pillars̈ Œlanet, Œeople, and 
Œrocess, in executive bonus targets 
for ?½25 as detailed on page 
105. These targets aim to ensure 
management are appropriately 
incentivised and motivated to 
deliver the ¡Œ.?mNT strategy. 
This is the group̧s fi rst report 
against the new ¡Œ.?mNT 
reporting frameworĦ. The group 
will continue to develop its 
reporting standards and improve 
levels of disclosure as part of the 
group’s commitment to continuous 
improvement. 
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
Bio-
Diversity
People.
Process.
Corruption 
and Bribery
Business
*thđcs
Risk
danaĈeİent
$*̲I
*İployee 
welfare
Communities
People.
Process.
UP.FRONT
Environment and 
Climate Committee
ESG Committee
Governance 
& Ethical 
Compliance 
Committee
Green œech

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
66
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
66
educing the impact of the group̧s activities on the planet is of 
strategic importance to the long-term success of the group. The 
group recognises that education and engagement are central to 
delivering its ¡Œ.?mNT strategy. 
During the year the group focused on expanding its training 
initiatives, collaborating with suppliers, and empowering 
customers to help drive meaningful change. By fostering a culture 
of awareness and responsibility, the group aims to provide 
information to  staĦeholders about sustainable practices and 
enable them to make more environmentally conscious choices. The 
group̧s approach to education and engagement includeṡ 
• Empowering colleagues: By eřuipping teams with an 
 understanding of sustainability targets and reřuirements, the 
 group aims to instil a sense of ownership and accountability for 
 driving positive change throughout the business.
• Collaborating with suppliers: By worĦing closely with 
 suppliers, the group raises awareness and provide information 
 on sustainability challenges, encouraging the adoption of 
 environmentally conscious business practices.
• Empowering customers: Through educational initiatives, the 
 group aims to help customers make more sustainable 
 buying choices.
FY24 KEY HIGHLIGHTS
1. dulti-retailer collaboration with ottononnect in India  
2. \aunch of new E•@ reporting ?rameworĦ 
3. \aunch of Zaren dillen x The •eam repair •ervice and deliveries 
  using electric vehicles  
4. The group̧s partnership with \mmŒ Digital ·ardrobe  
FY24 PROGRESS 
The E•@ hampions play a vital role in shaping the group̧s culture 
and delivery of the ¡Œ.?mNT strategy. As the group enters the 
second year of the E•@ hampion programme, it recognises the 
indispensable role of colleague engagement in advancing the 
¡Œ.?mNT strategy. 
To support the development of the group̧s E•@ hampions, 
it has implemented comprehensive enrolment, training, and 
development programmes. These initiatives include seminars, 
site visits, and educational sessions covering topics such as 
carbon accounting, responsible raw materials sourcing, and waste 
recycling.  
·ith a particular focus on limate Awareness, the E•@ hampions 
have launched a series of initiatives to address energy usage. 
By empowering its E•@ hampions and fostering a culture of 
continuous improvement, the group is committed to driving 
positive change and advancing the ¡Œ.?mNT objectives. 
By 2030 achieve carbon reduction 
across the value chain aligned to 
SBT equivalent of 52% reduction in 
emissions relative to growth.
INITIATIVE 
2021 Target 
FY24 status update
Carbon 
Emissions
P
L
A
N
E
T
ESG CHAMPION 23/24 INITIATIVES 
̏ Introduced a colleague engagement programme ̤Big Energy •aving ·eeĦ̥ 
̏ 3D printed wrist scanner gauntlets in house achieving savings on processing and transportation emissions and purchasing costs 
̏ reduced the detection timers (lights on time) of the group̧s distribution centre picĦ fl oor, which drove a signifi cant reduction in 
electricity energy consumption, delivering an annual saving of c.£100,000. 
̏ introduced paperless onboarding of new recruits which saves the eřuivalent of 3 trees a year and 233 Ħg of m2.  
Through a series of initiatives led by the group̧s Environment and limate ommittee, it has made progress in delivering against 
its targets, as detailed in the table below. ·hile there has been some progress, the group recognises it needs to maĦe bigger and 
bolder changes to achieve its long-term objectives, particularly where it comes to the steps it must taĦe to decarbonise 
the business. 
• The group’s market-based carbon footprint has 
 decreased from 779,887 tCO2e to 514,591 tCO2e 
 since the previous reporting year. This 34% 
 decrease in emissions is largely due to a reduction in 
 the quantity of materials purchased and the 
 quantity of goods sold. 
• Partnered with Capgemini on a pilot to improve  
 data accuracy by improving the integrity of the 
 collection process and granularity of data. For more  
 details, please refer to page 51.  
• Engaged Hived Same Day service for the London 
 area on 12th April 2023. During 2023 Hived 
 delivered a total of 2,908 Karen Millen Same Day 
 parcels and 42,709 Standard parcels saving 
 6,389kg CO2 in total as a result. 
• Invested £346k into BMES systems to support 
 the group’s strategy to eliminate fossil fuels from its 
 direct operations. 
• Installed a building management system at the 
 Burnley and Sheffi  eld DCs to track site energy 
 usage. This helps the group to assess areas of 
 higher utilities usage and identify further energy 
 saving initiatives.  
• Worked with  tier 1 suppliers to gather data on their 
 energy usage using the Higg Facility Environmental 
 Module (FEM). This will allow Emitwise to generate 
 supplier-specifi c emission factors for the garments 
 the group purchases from its tier 1 suppliers to 
 support carbon calculations.  
• Achieved a HIGG verifi cation score of 19.6%, 
 progressing the group from foundation level to 
 progressive level. 
The FSLM tracks management systems, operational 
controls, oversight and worker and stakeholder 
engagement.
FSLM score
Completed Score  
15.76
Verifi ed Score 
 
11.11%
The Higg BRM assesses sustainability performance 
across 11 key impact areas within three pillars: 
- Environmental 30.5%
- Social   
40.7%
- Governance 
54.0%
BRM Score 2023 37.7%
To read the full climate report please refer to page 51.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
68
Water Use
This year the group will announce 
goals on water, chemicals, 
biodiversity, microfi bers, developed 
in partnership with experts 
All polyester and cotton products 
will contain recycled or more 
sustainably sourced materials. 
• Implemented a supplier engagement strategy to 
 reduce consumption for dyehouses. 
• Launched WASH programme in conjunction with the 
 group’s social impact strategy. It also plans to 
 explore opportunities to launch a programme in 
 Rajanpur on REEL cotton farms.  
• The group plans to map its water consumption 
 across its own facilities.  
• Using data from the FEM and by increasing the 
 percentage of verifi ed suppliers, the group also  
 plans to map its tier 1 global supplier footprint.  
• Key partnerships with CottonConnect and Better 
 Cotton support the group in achieving its objective 
 to increase the use of recycled and more sustainable 
 materials and reduce ecological footprint.  
• In 2023 5.4% of the polyester the group purchased 
 contained recycled content.  
• In 2023 10% of cotton sourced was through Better  
 Cotton Initiative. 
Invested in quality control teams based in Morocco, 
Pakistan, China and Turkey, with plans to establish 
teams in Bangladesh and India this  year. This helps 
the group to quality check  product at source 
in country.  
N/A
• In 2023 49% of product was made from polyester, 
 30% cotton,3.5% viscose and 2.8% is 
 recycled polyester 
• The group’s aim is to transition its key fi bres to 
 better material alternatives like the CottonConnect 
 programme, Better Cotton and increase recycled 
 materials programmes.  
Biodiversity
N/A
• I.T. sustainability initiatives promoted by in-house 
 technology green print include re-using equipment 
 where possible, donating equipment that has reach 
 the end of its useful life within the group to schools 
 and charities, and internal equipment auctions to 
 benefi t colleagues and recycle.  
• A trial of printers that do not use the wax paper 
 backing of traditional printers was introduced in an 
 eff ort to be more sustainable and ecofriendly.  
Green Tech
Ecological 
Footprint 
(See case 
study on 
page 72)
Textile waste: by 2023 the group 
will launch resale and recycling 
off ers across its brands. 
By 2025, no textile waste direct to 
landfi ll from its UK supply chain.
• The group partners with Hirestreet to provide 
 customers a mechanism to hire garments. 
 Customers can now hire products from fi ve of the 
 group’s brands. 
• Launched PRETTYLITTLETHING Marketplace 
• Partnered with LOOP, a digital wardrobe. The 
 platform enables customers to sell, buy, recycle or 
 reuse unwanted clothing in a transparent and easy 
 way. Loop is fully aligned with the 10 R-strategies of 
 the Circular Economy Framework. 
• Karen Millen partnered with Thrift+ to provide 
 customers a hassle-free way to recirculate 
 garments. The group introduced a 50p charge for 
 the return bag to reduce wastage 
• Partnered with Yellow Octopus, British Heart 
 Foundation and Multibank to divert 276 tonnes of 
 textile waste from landfi ll in the UK. 
• Through partnerships with Yellow Octopus 2.6 
 tonnes of product that could not be repaired was 
 turned into bricks. 
Waste and 
resource 
management 
Continued...
Sustainable design, innovation to 
reduce waste, increase durability 
and improve recyclability.
• Reviewed mailer bag strategy and plan to launch a 
 circular model “How we can give waste another life”, 
 next year.  
• Invested in the durability and quality of products by 
 using the boohooLAB to test products. On average, 
 the lab carries out 30 tests a day across a range of 
 parameters, including colourfastness and durability.  
• Annual investment of £100,000 in recycling 
 machinery to enable waste streams like Plastics, 
 (Jazz and Clear), cardboard and dry mixed recycling 
 to be increased, thus reducing the quantity of 
 general waste produced. The introduction of some 
 elementary controlled compactors which are only 
 now emptied when full reduces the quantity of 
 collections required, otherwise planned on a time 
 bases. Site bin mapping has also been introduced 
 with recycling bins in various areas. 
By 2023, all customer garment 
packaging will be reusable, 
recyclable, or compostable and 
any plastic will contain over 50% 
recycled content.
• Our mailer bags are made up of 80% recycled 
 materials and recyclable. 
• Reduced the micron of Debenhams mailer bags to 
 reduce the number of raw materials used. 
• Our return polybags are 95% recycled and 
 recyclable (if taken to the right recycling points). 
Our swing tickets are 25% smaller than the 
previous design, which reduces the group’s paper 
consumption. Unnecessary non-sustainable fi nishes, 
such as soft touch lamination have been removed. The 
swing tickets are made from 100% recycled material 
and are recyclable.  
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
68
INITIATIVE 
INITIATIVE 
2021 Target 
2021 Target 
FY24 status update
FY24 status update
By 2030 all the materials the group 
uses in garments will be more 
sustainably sourced 
• 14% of products contain better material in line with 
 the group’s internal guidelines  

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
70
INITIATIVE 
2021 Target 
FY24 status update
By 2025 publish key raw material 
supply chain information. 
By 2023 map raw materials supply 
chain for key fi bres 
Make it easier for customers to 
make sustainable choices with us.
• Compared overall utilities usage between the 
 group’s sites to monitor trends and changes in 
 energy usage and show case the advantages of solar 
 generation savings against purchased electricity. 
• Moved to a shorter operating time for site 
 operations at the Sheffi  eld DC.  Between the hours 
 of 2am and 7am the site is shut down resulting in 
 energy savings.  
• Turned off  areas of lighting in areas where it is not 
 required. As the BEMS becomes fully online this 
 will be a helpful tool to assess utilities usage areas 
 to identify further sustainability improvements. 
• In progress of reviewing the automation at Burnley 
 and Sheffi  eld in terms of where further energy 
 saving effi  ciencies can be achieved, considering 
 business throughput and storage requirements.  
• Organised 8 supply chain mapping training sessions 
 for PRETTYLITTLETHING and NG suppliers from 
 China. A total of 56 suppliers from Tiers 1-4 shared 
 their supply chain maps.  
• In future the group plans to complete supply chain 
 mapping with the top 50 suppliers according to 
 business volume, who are responsible for producing 
 47% of total volume. 
• Performed  ‘Appearance after Wash’ and dimension 
 stability tests across a range of fabrics. The 
 group’s research demonstrated washing at a lower 
 temperature of 30 degrees is eff ective for all soft 
 product types, excluding bedding and lingerie. 
• Updated the group care label to include the 
 statement ‘Unless its dirty, wash at 30’ to 
 encourage customers to save energy. 
• Produced a garment and accessory care guide 
 as part of the second Kourtney Kardashian Barker 
 collection to educate the customer how to 
 repurpose old clothing and how to make clothes 
 last longer.  
• Karen Millen partnered with resale expert Thrift+ 
• Karen Millen x The Seam off ers customers the ability 
 to rework their clothes, carry out alterations 
 and repairs.  
• Improved internal processes to help ensure 
 products display accurate sustainability credentials, 
 helping customers to make informed buying choices 
 when purchasing a product.  
70
Waste and 
resource 
management 
Continued...

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
72
72
BETTER COTTON CASE STUDY
•ince 2021 the group has been members of The Better otton Initiative, the largest cotton 
sustainability programme in the world.   dembers span across ginners, spinners, suppliers, 
manufacturers, brand owners, retailers, donors, civil society, and producer organisations. This 
adds up to more than 2,500 members in the Better otton networĦ. dembers all buy into the 
Better otton approach of training farming communities to produce cotton in ways that improve 
things for everyone.  
œhe beıefi ts:   
Better ottoņs mission is to help cotton communities survive and thrive, while protecting and 
restoring the environment.   
Through its implementing partners, Better otton trains farmers to use water effi ciently, care for 
soil health and natural habitats, reduce use of the most harmful chemicals and respect worĦerş 
rights and wellbeing.  
The Better otton chain of custody guidelines boohoo group suppliers follow is mass balance 
beyond the gin.   
This is a volume tracĦing system that allows Better otton to be substituted or mixed with 
conventional cotton by traders or spinners along the supply chain while ensuring that the amount 
of Better otton sold never exceeds the amount of Better otton purchased.   
This model is used because supply chains are complex and using the mass balance model helps to 
simplify the process while still delivering direct benefi ts to farmers and have an impact at scale. 
What has the group done:    
In 2023 the group received a total of 1,67˫,517 Better otton laim ¡nits through the group 
account.  Better otton laim ¡nit (B¡) is a Better otton-specifi c unit that corresponds to 
1 Z@ of physical Better otton lint and procured from a participating Better otton ginner by a 
cotton merchant or a spinning mill. This unit is used for mass balance Better otton orders.  
In 2023 the group sourced Better otton through the mass balance system from suppliers in 7 
different regions.  
The Challenges:    
In 2023 the group saw its overall cotton consumption drop as a business which caused diffi culty 
in increasing the Better otton percentage. 
redit transferring ̘ the group experienced challenges throughout 2023 with suppliers who did 
not submit Better otton credits when owed.  
Brand Engagement ̘ Brands not confi rming correct information at order placement for Better 
otton orders.    
What’s next
̏ As the group enters the next year in its membership, it looĦs to grow our percentage of 
 sourcing and so far, is on tracĦ to do so. 
̏ A few other Ħey areas of focus for the group to include...   
̏ ·here possible switching over all remaining conventional cotton to become Better otton.    
̏ •upplier support and engagement. The group are training new and existing suppliers on how to 
 become supplier and manufacturer members of the initiative.    
̏ Being cost neutral. The group worĦ with experienced Better otton suppliers who can provide 
 Better otton at a cost neutral rate. This means no uplift in cost from switching conventional 
 cotton over to Better otton.  
At the heart of the busđness lđes a coİİđtİent 
to nurturđnĈ a culture that chaİpđons 
empowerment, fosters innovation, and 
celebrates dđƁersđty. œhe Ĉroup belđeƁes đn 
creatđnĈ an enƁđronİent Ƃhere eƁery đndđƁđdual 
feels accepted̆ Ɓalued̆ and eİpoƂered to 
thrđƁe. olleaĈues are the cornerstone of the 
Ĉroup̧s success. 
The group remains steadfast in its commitment 
to building a worĦplace culture that encourages 
authenticity and excellence. The group̧s dedication 
to this ethos is exemplifi ed through the Be ½ou 
pillarṡ •how ½our olours, ?inding ½our Œlace, and 
haritable @iving.
FY24 HIGHLIGHTS  
1. EVERFI from Blackbaud Partnership: 
In collaboration with E¶E?I , the group has 
successfully delivered data science programme 
to over 3,000 children aged 13-16 in total. This 
program eřuips young minds with essential 
Ħnowledge in data science, empowering them 
to thrive in the digital age. Through interactive 
worĦshops and educational resources, students 
gain practical insights into the relevance of data in 
various industries.
2. Northern Power Women Partnership: 
As a Œower ollective partner, the group is proud 
to support Northern Œower ·omeņs mission to 
promote gender eřuality and enhance community 
engagement. Through this partnership, the group 
provides access to a range of free live events 
and webinars, fostering professional growth and 
social mobility. Additionally, the group sponsors 
the mentor of the year category at the Northern 
Œower ·omen Awards, celebrating achievements 
in gender eřuality and diversity.
3. BikeStormz Collaboration:
BiĦe•tormƑ, a distinctive youth movement, is 
dedicated to combatting Ħnife crime by fostering 
unity through a shared passion for biĦing. By 
supporting community events liĦe BiĦe•tormƑ, 
aimed at raising awareness of important social 
issues such as Ħnife crime, the group strives to 
maĦe a meaningful impact in its communities.
P
E
O
P
L
E
CASE STUDY 
ECOLOGICAL FOOTPRINT   

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
74
74
FY24 PROGRESS  
FY24 OVERVIEW 
INITIATIVE  
FY24 OVERVIEW 
INITIATIVE  
̏ Achieved the I•m 45001 health and safety management accreditation at its 
 danchester Fead mffi ce. This accreditation demonstrates the group̧s ongoing 
 commitment to fostering a culture of trust, safety, and resilience.  
̏ The Fealth and •afety ommittee conducted regular reviews to identify and 
 mitigate health and safety risĦs across its operations.  
̏ Through initiatives such as in-house training programmes and the 
 implementation of the @enie application, provided employees with the tools 
 and resources needed to prioritise safety in the worĦplace. 
Fealth ̲ •afety
̏ ¡pholding the well-being, safety, and rights of employees is of paramount 
 importance to the group.  
̏ dore information on the group̧s people strategy can be found on page 22.  
  *İployee ·elfare 
The group’s DE&I partnerships continue to grow. Some standout relationships 
this year include:  
• Gaydio - The UK biggest LGTBQ radio station  
• Diversity in Retail – The go-to partner for providing knowledge and 
 guidance in this fi eld   
• Love From - An independent business that promotes an alcohol-free lifestyle 
For more information on the group’s approach to DE&I please see page 22. 
Diversity, Equality  
and Inclusion 
The group is committed to acting ethically and with integrity in all business 
dealings and relationships, and to implementing and enforcing systems and 
controls to protect the welfare of  its people, raise standards across supply chain 
and uphold human rights. 
The group’s Modern Slavery Statement is available to download at www.
boohooplc.com  
Further information is on page 77.  
Human Rights  
The Be ½ou programme continues to serve as a catalyst for positive change in 
the group̧s communities. Through initiatives focused on empowerment and 
inclusivity, the group strives to create a more eřuitable and compassionate 
worĦing environment.  Now in its second year, Be ½ou continues to support 
community and social based projects. The program is split into three pillarṡ
¡nder the ?ind ½our Œlace pillar the group has built Ħey strategic partnerships 
with Everfi  and Northern Œower ·omen which enable access to education for 
all, promotes gender eřuality and community engagement, so that individuals, 
regardless of who they are, are able to access mentorship programs and 
professional development opportunities. 
The group supports charitable organisations both at a National and local level, to 
support the communities where the group does business.   
̏ •ponsored a trip to Disneyland Œaris for a group of ¡Ħrainian refugees and 
 children with additional learning needs from Burnley. In the childreņs words ̧̦It 
 was dA@IA\̊  
̏ Donated the funds from an internal sample sale to help generate funds to 
 support danchester ¡rban Diggers to retain their •tronger oots programme, 
 a weeĦly gardening and well-being programme for asylum seeĦers and refugees. 
̏ •upported the ̦datch ½our ?unḑ initiative, which gives colleagues an 
 opportunity to boost their fundraising efforts for any registered charities. 
̏ Donated £1.1 million to the @arment and Textile ·orĦers Trust in 2021. Below is 
 an overview of how the group̧s initial funding has been used to benefi t garment 
 worĦers in the \eicester community to datė  
Communities
Through initiatives led by its •ocial ommittee, the group has made progress in reshaping its social impact 
strategy during ?½24. These initiatives aim to empower the worĦforce and contribute positively to society. Zey 
highlights includė
SHOW YOUR COLOURS  
Felping people be more confi dent 
in themselves right now
FINDING YOUR PLACE  
@iving people the sĦills and 
Ħnowledge to be who they want 
top be in the future
CHARITABLE GIVING  
Supporting charities
and communities
CASE STUDY - Everfi from Blackbaud  
The group partners with E¶E?I, the leader in driving social impact through 
education, to provide Data •cience sĦills to young people in the ¡Z. In just 18 
months, the group has reached over 3600 students across 6˫ schools. dore than 
half of the students reached were students from underrepresented communities. 
The program is targeted at schools with higher-than-average levels of children 
eligible for pupil premium, as we aim to create opportunities for children who 
might not otherwise have access to this Ħind of initiative. 
Through E¶E?I̧s digital learning course, Data •cience ?oundation, the schools 
in danchester, Burnley, Daventry, •heffi eld and \ondon have empowered young 
people with the foundational Ħnowledge needed to understand the relevance of 
data in the worĦplace and everyday life.  
In addition the group held 20 Znow ½our Brand worĦshops during our 
partnership, where students complete engaging careers-related tasĦs, themed 
around the group̧s brands and everyday tasĦs. The group̧s colleagues led these 
worĦshops and spoĦe to students ̘ giving them a fantastic insight into the real 
world of worĦ. 
̤TĎe ĎigĎĩigĎt is aĩƂaƈs getting someæodƈ eĩse in tĎe room ƂĎo isņt just a 
teaçĎer̅ •ŏ getting an outside ŗersŗeçtiƁe oć someæodƈ ƂĎo̧s done tĎese 
tĎings̅ I ĦnoƂ ŗersonaĩĩƈ I̧Ɓe done tĎese tĎings in tĎe ŗast̆ æut tĎe students Ƃiĩĩ 
neƁer see me as someone ƂĎo is not just tĎeir teaçĎer̅ •o getting in an eƇternaĩ 
ŗersŗeçtiƁe and giƁing a Ƃider çonteƇt is aĩƂaƈs good̥̅ - Teacher, boohoo 
sponsored school 
̤Bećore tĎe E¶E?I Data •çiençe çourse I Ďad no idea ƂĎat data sçiençe Ƃas̆ 
and I Ďad no interest in it ƂĎatsoeƁer̅ I reaĩised ĎoƂ ćun data sçiençe is and 
noƂ I ĦnoƂ tĎat I çan use tĎis ćor a joæ̥ - •tudent, boohoo sponsored school. 
̤Inner \ondon̆ Ħids are ćrom ĩoƂ̖inçome ćamiĩies and tĎeir ŗarents̆ tĎeir EngĩisĎ 
is tĎeir seçond ĩanguage so as muçĎ enriçĎment as ŗossiæĩĕ Ƃe need it̅ \ots 
oć tĎings ƈou ĎaƁe to ŗaƈ ćor̆ so I Ƃas ŗersonaĩĩƈ ŗĩeased̆ tĎe ćaçt tĎat it Ƃas 
sŗonsored æƈ æooĎoo̥ ̘ Teacher, D•? school.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
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76
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
œhe Ĉroup đs coİİđtted to actđnĈ ethđcally and Ƃđth đnteĈrđty đn all đts busđness dealđnĈs 
and relatđonshđps. It has đİpleİented systeİs and controls to protect the Ƃelfare of 
đts peoplĕ rađse standards across supply chađn and uphold huİan rđĈhts. IdentđfyđnĈ 
huİan rđĈhts đssues đs đncreasđnĈly challenĈđnĈ for retađlers̆ and Ƃhđle the Ĉroup̧s 
approach contđnues to đİproƁĕ ƂorĦer explođtatđon and slaƁery reİađn a challenĈe 
and risk to the business. 
The group recognises that auditing alone will not identify and tacĦle these issues, and 
that they can only be addressed through collaboration between businesses, society and 
government.  The group̧s approach is to tacĦle these issues at the root cause, worĦing 
with suppliers to raise standards, and supporting the initiatives outlined below to provide 
protection and support to those most vulnerable. 
FY24 KEY HIGHLIGHTS 
1. The International Accord (Bangladesh & Pakistan)  
 
The group is a signatory of The International Accord in Bangladesh, which was extended 
 
to ŒaĦistan in 2023. The group worĦs closely with The International Accord to hold 
 
webinars ̲ improve worĦing standards.  
2. SFA Gap Analysis 
 
The group commissioned •lave-?ree Alliance to complete a comprehensive gap analysis 
 
across the group̧s operations, to support the business to review its E•@ agenda. The 
 
analysis comprised of a combination of document reviews and multi-staĦeholder 
 
discussions to independently review the businesşs understanding of its human rights 
 
risĦs across its operations and supply chain and assess its current response and 
 
mitigation efforts. Through the analysis, •lave-?ree Alliance reaffi rmed and shed new 
 
light on risĦ areas and designed proportionate steps that can be taĦen to prevent and 
 
mitigate these risĦs. •lave-?ree Alliance also identifi ed areas of best practice across 
 
boohoo group brands that represent the businesşs progress over recent years. In 
 
mctober the group commissioned •lave-?ree Alliance to conduct a semi-announced audit 
 
of its Burnley distribution centre. 
“The process was a great success and Slave-Free Alliance commends Boohoo 
Group for its transparency and willingness to digest the fi ndings and implement 
further improvements. Boohoo Group’s Sourcing and Ethical Compliance team 
is highly engaged in our partnership; keen to play their part to mitigate human 
rights risks and we are looking forward to further engagements on these crucial 
initiatives.”
ebecca ¶ernon, •enior Advisor ̘ Fuman ights in •upply hains, •lave-?ree Alliance 
P
R
O
C
E
S
S

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
78
78
FY24 PROGRESS  
OVERVIEW 
INITIATIVE  
Through its Gifts and Hospitality register, training programmes and regular 
communications, the group continues to work on embedding a culture where 
employees feel informed to follow the right procedures and supported to report 
wrongdoing.  
Our Anti-corruption and Bribery policy is published on the group’s intranet. 
Consistent with wider business objectives, the group is committed to acting in a 
responsible manner with regard to its tax aff airs.   
The tax policies and objectives ensure that the group: -  
• Only engages in responsible tax planning aligned with its commercial activities 
 and  always complies with what it believes to be both the letter and spirit of 
 the law  
• Does not engage in marketed, artifi cial or abusive tax avoidance  
• Does not use tax havens for tax avoidance purposes  
• Is committed to an open, transparent and honest relationship with HMRC 
 based on mutual trust and collaborative working  
• Maintains a robust governance and risk management framework to ensure that 
 these policies and objectives are fully complied with and applied at all levels. 
Eff ective risk management is an evolving and continuous process. Its aim is to 
intrinsically embed eff ective risk management throughout the business in order 
to manage risk in a way that helps the group achieve its objectives.  
Further information on the group’s approach to risk management is on page 40 
of this report.  
Supply Chain Transparency 
• Consolidated the global factory list from 1286 factories in 2022, to 1109 in 
 2023, to 921 factories as at the date of publication.  
• Publish the global factory list every quarter  
• Sourcing teams work closely with the suppliers and factories to maintain 
 compliance with the group’s Code of Conduct. 
Supply Chain Tier Mapping 
• Mapped tier 1 2 and 3 production sites within the UK and Italy and production 
 tiers 1 and 2 in Turkey.  
• Started to map tiers 2 and 3 in China, with plans to commence a social audit 
 programme on tier 2 production sites within China and a tier 2 and 3 mapping 
 programmes in India, Bangladesh and Pakistan within the next year.  
Human Rights Risk Assessment 
The group has mapped its salient human rights risk within key sourcing regions.
Supply Chain Code of Conduct 
The group works collaboratively with suppliers and factories to ensure they 
adhere to the group’s Code of Conduct.  
• Conducted 878 factory spot checks and 688 3rd party audits. The group 
 conducts internal audits and unannounced traceability visits daily, which include 
 worker interviews focused on worker welfare. 
• Held 5 global supplier exhibitions with the aim of supporting strategic growth 
 regions and educating suppliers on the group’s code of conduct and 
 available support.  
• Appointed an Ethical compliance manager in Morocco and Egypt, two key 
 strategic growth regions for the group, to oversee supply chain 
 compliance standards. 
Corruption and Bribery 
Risk Management 
Business Ethics 
A summary of initiatives led by the group̧s @overnance and Ethical ompliance ommittee is set out below. 
Auditing and Monitoring 
Our annual audit programme helps ensure worker welfare remains a top priority.  
Global Factory Numbers and Audit Gradings 
• 921 active factories (as of 1st March) 
• 441 factories in China 
• 101 factories in Pakistan 
• 27 factories in Bangladesh  
Each quarter the group publishes an updated list of Tier 1 manufacturing sites. 
This includes the factory region, worker numbers, worker gender split and the 
factory address. This is also published on the open apparel registry. 
@lobal Audit @radings ̜including ¡Z̝
* Any factories in the “new audit received” category are approved factories for the group. These factories 
 
have been approved by the group’s ethical compliance team and their third-party audit is pending 
 
conversion to receive a group audit grading.
Policies  
The group publishes corporate policies on the plc website.  This includes policies 
on human rights and modern slavery.  
The group published a new unapproved sub-contacting policy in 2024. 
Whistleblowing  
External whistleblowing  
The group is committed to carrying out business in a safe, honest and ethical way, 
and partners with UNSEEN to run the UK supply chain whistleblowing hotline. 
Further information can be found in the group’s modern slavery statement 
available on the group’s website https://www.boohooplc.com/sites/boohoo-corp/
fi les/boohoo-modern-slavery-statement-2023.pdf
Internal whistleblowing  
The group continues to support its people to report ethical and other problems 
they see while at work. Integrity Line, an anonymous and secure mailbox, enables 
employees to submit reports which are then sent to relevant individuals in the 
business to investigate.
Business Ethics continued...
Global Audit Gradings
RED 
5 
<1%
ORANGE 
374 
41%
YELLOW 
216 
23%
GREEN 
36 
4%
NEW AUDIT RECEIVED* 
290 
31%
Total 
921
Green  
Full annual audit recommended after 12 months.
Supplier Risk 
Improvement Plan and Monitoring Frequency
Yellow  
On-site follow-up audit recommended after 6 months
 
 
to evaluate previous non-compliance issues
Orange
On-site follow-up audit recommended after 90 days
 
 
to evaluate previous non-compliance issues
Red  
On-site follow-up audit recommended after 60 days
 
 
to evaluate previous non-compliance issues

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
80
80
The board has voluntarily chosen to follow the section 172 guidance from UK law, although this is not 
required under Jersey regulations. 
The statement sets out how the directors have had regard to the matters set out in section 172 of the 
Companies Act 2006 (“S172”) when performing their duties, to ensure that they continue to promote the 
success of the group for the benefit of its members as a whole.  
Further information on how S172 has been applied by the directors can be found throughout the 
Annual Report
The board recognises it is accountable to its stakeholders and ensures that stakeholder groups are regularly 
reviewed. The group currently identifies its stakeholders as employees, customers, suppliers, the community, 
shareholders and the environment.  
The needs of stakeholders are closely considered by the board, and it is cognisant that active stakeholder 
relationships and communication is key to sustainable growth.  
The board decision-making is driven by its strategic goals and where possible, it seeks to consider the impact 
on stakeholder’s priorities. This is important to foster serve the interests in the long term.
Likely consequences of long-term decisions 
See Strategy
High standards of business conduct 
See ESG Report
Interests of the group’s employees  
See Our People
Fostering the group’s business relationships with suppliers, 
customers and others  
See ESG Report
Impacts of the group’s operations on the community and 
the environment  
See ESG Report
Acting fairly between different stakeholders of the group  
See Shareholder Engagement
S172 STATEMENT 
Environment
Community
Customers
Suppliers
Employees
KEY
STAKEHOLDER
PRIORITIES

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
82
82
EMPLOYEES
CUSTOMERS
Why they matter 
The group wants its people to feel supported in delivering a strong 
customer experience from design through to order. Listening and taking 
on-board feedback from colleagues is an important opportunity to 
inform our recruitment and retention of great talent. 
How the group engaged 
• The talent and development team continued to invest in 
 comprehensive training for all colleagues across the group. This 
 training encompasses essential health and safety courses to 
 behavioural lead interventions in line with the group’s PACCT values.  
• Continue to run bi-monthly townhalls which were broadcast live to the 
 business, improving communication across the employee base.  
• Increased the number of benefi ts available to employees on the 
 Beyond platform. The new benefi ts were selected on the back of 
 internal focus group around lifestyle benefi ts. 
• Focused on improving the range of listening mechanisms utilised 
 across the group. This ensures the group listens to a diverse range of 
 views and opinions to make the right decisions for its people.  
How the board engaged 
• The CEO recorded several employee updates to discuss business 
 direction and strategy. 
• Featured as guest panellists on the bi-monthly townhall where they 
 shared perspectives on current business activities.  
• Met regularly to discussed proposals regarding the group’s 
 remuneration policy. 
Impact of engagement  
• Better communication across the employee base has led to improved 
 relationships with employees.  
• Increased focus on training has given colleagues new skills for the 
 workplace and career progression.  
Why they matter to us 
The group remains determined to be a leading global e-commerce 
destination for 16–60+ year-olds and focused on off ering an outstanding 
customer proposition. The group recognises the importance of active 
and open communication with customers who expect seamless journeys 
and proactive solutions.  
How the group engaged  
• Continued to use Net Promoter Score and Trustpilot feedback to 
 identify how brands perform on end-to-end customer service. The aim 
 of this engagement is to improve the customer journey.  
• Maintained ‘Voice of the Customer’ sessions, across multiple 
 stakeholder groups including supply-chain, product and fi nance. Using 
 its own teams to support improved customer service enables it to 
 incorporate a diverse range of perceptions into its strategy.  
• Used customer communications and refund data to drive business 
 change. Using real-time data gives the group the ability to identify 
 areas for improvement and insight into the key issues faced 
 by customers.  
• Used proactive communication techniques with customers to resolve 
 issues with their order. Customers can contact the customer services 
 team through convenient communication channels such as Facebook, 
 Email and Virtual Assistant, enabling the group to stay in touch with all 
 customer profi les.  
• Held regular events and competitions aimed at existing and potential 
 new customers. The group also sponsored several events and festivals 
 to maximise customer reach.
• With over 35 million followers on Instagram alone across the group’s 
 fl agship brands, its social media channels continue to be a key focus of 
 our customer engagement. Its brands have their own voice and keep 
 their channels up to date with not only fashion and trends, but events 
 which are important to each of their target customers.  
How the board engaged 
The board received updates on consumer engagement and discussed 
ways in which it could be improved. Regular updates and discussions 
enable senior leadership teams to focus on issues which directly impact 
the group’s customer base.  
Impact of engagement 
• Three brands are rated “Excellent” on Trustpilot.  
• The number of customers needing to be advised of delays have 
 reduced by c24% since FY23.  

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
84
84
SHAREHOLDERS
SUPPLIERS
Why they matter 
The group is determined to create sustainable growth for investors. 
The group’s objectives, decisions and strategy are developed with its 
shareholders in mind and to ensure it addresses their key concerns.  
How the group engaged  
• Our management team conducted investor roadshows in May and 
 October 2023, coinciding with publication of the group’s annual and 
 half-year results.  
• The group engaged with investors and analysts regularly to outline its 
 strategic priorities, including an investor site visit at its Sheffi  eld 
 Distribution Centre. 
How the board engaged
• The board was kept up to date with shareholder and investor feedback 
 throughout the year, which contributed to the board’s regular 
 discussions and strategic decisions.  
• The board approved the appointment of two new independent 
 non-executive directors 
• The board approved the appointment of the new Chief 
 Financial Offi  cer. 
• The board consulted with major shareholders on the group’s 
 remuneration policy. 
Impact of engagement 
• The group published the 2023 Sustainability Report, charting the 
 progress against the group’s sustainability strategy, and 2023 Modern 
 Slavery Statement, highlighting its commitment to act ethically and 
 with integrity. This is a key consideration of shareholders.  
Why they matter 
Transparency, long-term collaboration and education are important to 
supplier relationships, which are key to the group’s customer off ering.  
Maintaining active engagement with its suppliers is a strategic focus to 
ensure the group can continue to bring the latest trends to market.  
How the group engaged  
• The group’s Responsible, Ethical Sourcing, Wholesale and Product 
 Operations team completed daily factory visits, both in the UK and 
 overseas. This ensures it can assess suppliers’ and sub-contractors’  
 operations on a regular basis. This is important not just for the group’s 
 supplier engagement, but also other stakeholder groups to whom 
 ethical and responsible sourcing is a key consideration.  
• The group is a proud signatory of The International Accord (Bangladesh 
 and Pakistan), highlighting its commitment to working hand in hand 
 with two of its sourcing regions to improve building, electrical and fi re 
 safety standards across factories in these countries.   
• The group holds regular supplier expositions, both in the UK and 
 internationally, to help the brands and suppliers to meet and 
 collaborate face to face. 
• Developed new ethical trade supplier guidelines to give suppliers clear 
 and transparent guidance on the group’s expectations 
 and requirements.  
• Began to roll out face to face ethical trade seminars for suppliers. The 
 group believes that education is the key to unlocking long-term 
 collaboration with suppliers.    
How the board engaged 
• Received updates on supply chain matters and discusses ways to drive 
 long-term value and relationships with suppliers.  
• Updates were delivered through the Executive ESG and ESG 
 Committees, giving its senior leadership team the opportunity to 
 engage in key strategic decisions involving its supplier base. The board 
 also held one of its monthly meetings in Italy, where it engaged 
 with suppliers face to face.   
Impact of engagement 
• Improved working relationships between teams and suppliers, which is 
 key to delivering the newest fresh trends to customers.  

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
86
86
COMMUNITY
ENVIRONMENT
Why it matters 
Working with its communities and charitable partners is incredibly 
important to  business and colleagues. The group wants to be 
a responsible business and so active engagement with the local 
community, charities and government offi  cials is a key part of its social 
impact strategy.  
How the group engaged  
• The group continues with its Everfi  partnership which has allowed it to 
 deliver  data science programmes to over 3,000 children aged 13-16 in 
 Manchester, Burnley, Daventry, Sheffi  eld and London.  
• In November 2023 the group sponsored a trip to Disneyland Paris for a 
 group of people including families who had escaped the war in Ukraine 
 and children with additional needs.  
• Through a connection with Northern Power Women, the group enables 
 access to a programme of live events and webinars, supporting 
 Northern Power Women’s ambition to grow their community of 
 professionals and young people.  
• Our match-funding initiative has continued giving colleagues an 
 opportunity to boost their fundraising eff orts for any registered 
 charities up to the value of £1,000.  
• 2023 saw the Burnley and Sheffi  eld DCs host a new event supporting 
 female students with the local area close to the centre. From Karen 
 Millen to Coast, Oasis and PRETTYLITTLETHING, all brands got 
 involved with the donation of beautiful gowns. Across the two sites,
 the team was able to support 52 students fi nd their ideal 
 prom outside. 
How the board engaged 
• Engagement at Social Committee, Executive ESG Committee and the 
 ESG Committee has led to a greater understanding of the group’s 
 social impact strategy.  
• Approved and supported a week-long charity week at our Manchester 
 and London offi  ces.  
Impacts of engagement  
• Our partnership with EverFi has delivered sessions to over 3000 
 students across 60 schools. 91% feel they are likely to apply the 
 strategies they’ve learned from DSF in their future job. Across four 
 modules, there was a 120% improvement in students’ knowledge 
 of data science. 
• As part of its Northern Power Women partnership, the group convened 
 8 live mentoring events to support undergrads. This initiative promotes 
 future leadership by equipping individuals with diverse perspectives 
 and skills, crucial for positive societal infl uence.  
Why it matters 
The group recognises stakeholder expectations on how the business 
operations impact the environment are increasing. The group is focussed 
on understanding how it can make meaningful changes throughout its 
business to improve its relationship with the environment.   
How the group engaged   
• The Environmental and Climate Change sub-committee and Executive 
 ESG Committee met quarterly to discuss the group’s impact on 
 the environment.  
• Continued to engage with Textiles 2030, The Microfi bre Consortium 
 and Sustainable Apparel Coalition. These partnerships are important 
 to the group’s commitment to responsible production.  
• The group is now in its fourth year of its Cotton Connect programme in 
 Pakistan. The partnership aims to improve cotton farming by educating 
 local producers on better practices. The group has built on the success 
 of the programme to a second phase in India, where the group has also 
 partnered with two other UK retailers.  
• A group of employees volunteered to become “Sustainability 
 Champions” for the business. This team are one of the leading forces 
 driving the improvements and the change in culture throughout the 
 business. Their goal is to assess what changes can be made to all areas 
 of the group’s business in order to create lasting improvements to the   
 group’s environmental impact.
How the board engaged
• Quarterly ESG committees were attended by members of the board, 
 including the non-executive directors.  
• Approved the inclusion of specifi c environmental targets in the annual 
 bonus plan for directors. 
• Supported a proposal to develop a costed net zero transition plan, as 
 part of its SBTi commitments.  
Impacts of engagement  
• Engagement at the Environmental and Climate Change Committee, 
 Executive ESG Committee and the ESG Committee has led to a 
 greater understanding of environmental issues facing the business.  
• Our sustainability champions drove several changes throughout the 
 business. To read more about some of the sustainability champion’s 
 initiatives, please see page 64.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
88
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
Mahmud Kamani
Group Executive Chairman
dahmud founded boohoo.com with arol Zane in 2006, leveraging 
over 30 years of experience in the fashion and clothing industry. 
dahmud is an entrepreneur, with expertise encompassing all areas of 
the supply chain from sourcing, import and wholesale. dahmud is an 
inspirational leader, having built a strong team and engendered loyalty 
from many long-serving employees.
Carol Kane
Group Co-founder and Executive Director
arol has 30 years of experience in the fashion industry. •tarting 
her career as a designer, then fashion buyer, arol has worĦed with 
dahmud for the past 26 years supplying high street retailers. arol 
co-founded boohoo.com in 2006 and since inception has worĦed on 
marĦeting, product and brand strategy both domestically and abroad.
John Lyttle
Chief Executive
Xohn joined the group as hief Executive mffi cer on 15 darch 201˫. 
Xohn previously spent eight years at ŒrimarĦ, a division of Associated 
British ?oods, as hief mperating mffi cer. During his tenure, turnover 
grew 158% to £7 billion.  
Œrior to joining ŒrimarĦ, Xohn held senior roles at datalan and Arcadia 
group. 
Stephen Morana
Chief Financial Offi cer
•tephen joined the group as hief ?inancial mffi cer on 1˫ ?ebruary 2024. 
•tephen spent a signifi cant part of his executive career as ?m of two 
founder-led, digitally disruptive businesses, Betfair and Æoopla, both of 
which he led through IŒm and helped to create signifi cant shareholder 
value. •tephen has also been a non-executive director at Entain, the 
?T•E100 group, and at boohoo group (2014-2017). Fe is a řualifi ed 
chartered accountant and a member of the IN•EAD alumni. 
Alistair McGeorge
Deputy Chairman, Non-Executive Director 
and Senior Independent Director
Alistair dc@eorge joined the board as an independent non-executive 
director and Deputy hairman in darch 2023. Alistair is also a member 
of the emuneration and Nomination ommittees.  
Alistair is currently the non-executive hairman of East Imperial plc and 
The mriginal ?actory •hop, as well as hair of The etail Trust, which 
provides support to retail employees. Fe has worĦed within the retail 
industry over the last 30 years and has been Em and/or hairman of 
multiple retail brands in the ¡Z and internationally. Alistair is a řualifi ed 
chartered accountant. 
The board of directors are the Ħey management personnel and have collective responsibility for the 
long-term success of the group.  
BOARD OF DIRECTORS
88
SECTION 172
GOVERNANCE

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
90
EXECUTIVE COMMITTEE 
JOHN LYTTLE
hief Executive mffi cer
SIOBHAN FOREY
hief Œeople mffi cer
DAN FINLEY
Em Debenhams
DAVID JAMES
@roup •upply hain Director
SAMIR KAMANI
Em boohoodAN
TOM KERSHAW
@eneral ounsel and 
Company Secretary
MARK BARRACLOUGH
dD Zd
STEPHEN MORANA
hief ?inancial mffi cer
PETE TEMPLETON
@roup ?inance Director
PAUL PAPWORTH
Em boohoo
ANDREW REANEY
Director esponsible •ourcing 
and Œroduct mps
TOM BINNS 
COO PLT 
LEANNE CLANCY
hief Information mffi cer
NICKI CAPSTICK
dm Œ\T
GROUP
BRANDS
90
Kirsty Britz
Non-Executive Director
Zirsty joined the board as an independent non-executive director in •eptember 2021. 
Zirsty is hair of the E•@ ommittee and a member of the isĦ and Audit ommittees. 
Zirsty has extensive E•@ and sustainability experience across fi nancial services, 
telecommunications and technology sectors. •he is currently serving as the Director 
of •ustainable BanĦing at Nat·est @roup plc and as an independent member of the 
Œrofessional •tandards ommittee at Fd. Œrior to joining Nat·est @roup, she held the 
role of Director of itiƑenship at Barclays. Œrior to this Zirsty held various sustainability, 
brand strategy and marĦeting roles in retail, telecommunications and advertising sectors. 
Shaun McCabe
Chief Financial Offi cer (resigned 23 January 2024)
•haun was appointed ?m of boohoo on 3 mctober 2022, having originally joined the 
@roup in November 2020 as an independent non-executive director. •haun has extensive 
fi nancial experience across e-commerce and retail. Œrior to joining boohoo, he held the 
roles of as hief ?inancial mffi cer at Trainline plc, International Director at A•m• and hief 
?inancial mffi cer for AmaƑon Europe. •haun is also non-executive director at Am ·orld plc 
where he is a member of its Audit and emuneration ommittees. 
John Goold
Non-Executive Director
Xohn joined the board as an independent non-executive director and hair of the Audit 
ommittee in April 2023. Xohn is also a member of the isĦ, E•@ and emuneration 
Committees.  
Xohn is a řualifi ed chartered accountant previously worĦing within corporate fi nance with 
Deloitte ̲ Touche, mld dutual •ecurities, Arden Œartners and Æeus. Fe is currently Em for 
Zelso @roup Foldings plc and mncimmune plc. 
Iain McDonald
Non-Executive Director
Iain is hair of the emuneration ommittee and sits on the Audit and Nomination 
Committees.  
Iain is the founder of Belerion apital, a specialist technology and e-commerce company 
and was an early investor in a number of technology businesses including Asos, Eagle Eye 
•olutions, Anatwine and detapacĦ.  
Iain is a non-executive director of one of the leading e-commerce businesses in Europe, and 
also AId-listed software business entralNic. Œrior to founding Belerion apital, Iain was a 
partner of the ·illiam urrie @roup, a technology and e-commerce private family offi ce. 
Tim Morris
Non-Executive Director
Tim dorris joined the board as non-executive director in day 2021. Tim is hair of the isĦ 
and Nomination ommittees and a member of the E•@ ommittee.  
Tim is currently @roup @eneral ounsel ̲ ompany •ecretary at TalĦTalĦ Telecom @roup 
\imited, which was on the main list of the \ondon •tocĦ Exchange until darch 2021 and 
where he joined prior to its IŒm in 2010. Fe held similar positions at arphone ·arehouse 
@roup plc prior to its IŒm in 2000 until 2015, during which time it merged with Dixons to 
create Dixons arphone plc. Fe is also a founding Œartner of ?reston ¶entures Investments 
\\Œ, which invests in a number of private businesses including ?ive @uys Europe, in addition 
to various indirect private eřuity and investment funds.  

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
92
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
92
New leadership
Alistair dc@eorge joined me 
as Deputy hairman and non-
executive director in darch 2023, 
and Xohn @oold joined the board 
as non-executive director and hair 
of the Audit ommittee in April 
2023. I have welcomed the wealth 
of experience and insight they bring 
to the board, and their enthusiasm 
and commitment has already 
helped drive important changes 
across the group. 
I was delighted to welcome 
•tephen dorana to the board as 
hief ?inancial mffi cer in ?ebruary 
2024. Fis prior experience as non-
executive director of boohoo group, 
experience of consumer-facing and 
technology-focused businesses and 
a highly entrepreneurial mindset will 
be invaluable to the business going 
forward.  
•haun dcabe stepped down as 
hief ?inancial mffi cer in Xanuary 
2024, having originally joined the 
group in October 2020 as non-
executive director and hair of 
the Audit and isĦ ommittees. I 
would liĦe to taĦe this opportunity 
to thanĦ •haun for his valued 
contribution to the group during his 
tenure and wish him every success 
for the future. 
The Nomination ommittee 
approved changes to the board 
committee membership in ?ebruary 
2024 to ensure that the non-
executive directors have a balanced 
worĦload, whilst adhering to the 
reřuirements set out in the 2018 
ŽA ode.
Board effectiveness 
The board delegates the day-to-day 
responsibility for running the group 
to the Em, who is responsible for 
all commercial, operational, risĦ and 
fi nancial matters. In 2023 the group 
formed an Executive ommittee, 
who meet on a weeĦly basis and 
assist the Em in implementing 
the group’s strategy across the 
business. Details of the Executive 
Committee are on page ˫1. 
Supply chain operations 
The group has already delivered 
signifi cant improvements within 
our supply chain following an 
independent review from the Alison 
\evitt Z in 2020. mur Agenda for 
hange programme delivered all 
of the recommendations in this 
review, and was signed off by •ir 
Brian \eveson in ?ebruary 2022.  
The board remains resolutely 
determined to ensure that we 
continue to build on this. The 
systems the group now has in place 
allows it to be much more pro-
active with our suppliers, meaning it 
can worĦ together in a constructive 
way to drive improvements, such as 
transitioning our entire ¡Z supply 
base to a new auditing regime last 
year. The group’s Risk Committee 
reviews supply chain risĦs on a 
řuarterly basis to maintain an 
appropriate level of oversight, and 
this continues to be a top priority at 
board level.   
Culture 
The board recognises that it is 
responsible for monitoring culture 
to support and drive the right 
behaviours, and for engaging with 
colleagues to ensure that the group 
is fostering an environment that 
supports their general wellbeing. 
This year the group increased levels 
of employee engagement through 
interactive ̦TalĦ BacĦ̧ sessions 
and reward listening groups, and 
the group̧s Em hosted ̦Insight 
Interviewş to give teams the 
opportunity to asĦ řuestions 
directly.  
The board also visited our 
Burnley D, where they had 
the opportunity to tour our 
manufacturing facility and speaĦ 
to colleagues. \ooĦing ahead, the 
board will continue to identify ways 
to improve our employer brand 
and how we communicate this 
with colleagues effectively. ?urther 
information on our culture and 
values can be found in the Œeople 
eport. Examples of how the board 
have monitored culture during the 
year are on page 22. 
The group̧s past success derives 
from a relentless focus on ensuring 
that, at all times, we deliver 
a fashionable and affordable 
proposition to our customers 
underpinned by a fast and agile 
operating model and mindset. 
dy focus in the year ahead is to 
empower, enable and incentivise 
our colleagues to adopt this 
mindset and instil a culture that 
drives growth and delivers value for 
all of our staĦeholders.  
?inally, on behalf of the board, I 
would liĦe to extend my utmost 
thanĦs to all of our shareholders for 
your continued support.  
Mahmud Kamani
@roup Executive hairman
A MESSAGE FROM THE CHAIRMAN
Dear shareholders,
mn behalf of the board, I am pleased to present our orporate 
@overnance report for ?½24.  
During the year, cost of living pressures continued to effect discretionary 
spending for consumer faced businesses. In response, the boarḑs 
focus and priority has been on investing in Ħey strategic initiatives, 
and implementing transformational changes to the group̧s cost base, 
to ensure the group is in a strong position to get bacĦ to growth as 
infl ationary challenges ease and consumer confi dence improves. 
The boarḑs role has been to guide the group through this period of 
accelerated transformation, whilst ensuring senior management and 
employees remain motivated and engaged to deliver long-term growth 
and value to shareholders. A summary of the Ħey board activities and 
governance highlights during the year is summarised on this page. 
?urther information is contained in the •trategic eport on page 11
and in the s172 •tatement on page 81.
CORPORATE GOVERNANCE REPORT
“THE BOARD’S FOCUS AND 
PRIORITY HAS BEEN ON 
INVESTING IN KEY STRATEGIC 
INITIATIVES, AND IMPLEMENTING 
TRANSFORMATIONAL CHANGES 
TO THE GROUP’S COST BASE, 
TO ENSURE THE GROUP IS IN 
A STRONG POSITION TO 
GET BACK TO GROWTH AS 
INFLATIONARY CHALLENGES 
EASE AND CONSUMER 
CONFIDENCE IMPROVES.“
MAHMUD KAMANI
EXECUTIVE CHAIRMAN
BOARD’S ACTIVITIES 
DURING THE YEAR
ompleted investments in Ħey 
strategic initiatives including the 
fi nal phase of automation in •hef-
fi eld and opening a ¡• distribution 
centre. 
¶isits to the ¡•, hina, Italy, Tur-
Ħey, ŒaĦistan, Bangladesh and 
dorocco provided opportunities 
for direct engagement with Ħey 
staĦeholders on strategic oppor-
tunities in these markets. 
Evaluated the boarḑs effective-
ness during ?½24 and reviewed 
the progress of the recommenda-
tions identifi ed in the ?½23 Board 
Effectiveness eview. 
aptured supply chain defl ation 
and lower input prices, and re-
invested these savings to drive 
faster lead times and lower prices 
for customers. 
ompleted a gap analysis against 
the new 2023 ŽA ode. 
•trategic deep-dive session held 
with Debenhams to unlocĦ 
growth opportunities.
Approved a new E•@ reporting 
frameworĦ. 
ompleted a signifi cant 
transformational cost savings 
programme.
Implemented a growth plan to 
incentivise senior management 
to deliver growth and value 
to shareholders.  
Appointed •tephen dorana as 
hief ?inancial mffi cer, Alistair 
dc@eorge as NED and Deputy 
hairman and Xohn @oold as 
NED and hair of the Audit 
Committee. 
GOVERNANCE 
HIGHLIGHTS

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
94
CORPORATE 
GOVERNANCE REPORT
œhe oİpany has adopted the 2018 Žuoted 
oİpanđes Allđance orporate GoƁernance ode 
(̤ŽA ode̥). œhe board belđeƁes that the ŽA 
Code provides the most appropriate framework 
of ĈoƁernance arranĈeİents for a publđc lđsted 
coİpany of boohoo̧s sđƑe and coİplexđty.  
The board acĦnowledges the importance of the ten 
ŽA ode principles and sets out the group̧s current 
approach below. 
$*LI¶* Gm·œF
1. *stablđsh a strateĈy and busđness İodel̆ Ƃhđch 
proİotes lonĈ-terİ Ɓalue for shareholders The 
group owns fi ve core brands (boohoo, boohoodAN, 
Œretty\ittleThing, Zaren dillen and Debenhams), 
and eight labels (Nasty @al, dissŒap, oast, 
·arehouse, masis, Dorothy ŒerĦins, Burton, and 
·allis), and designs, sources, marĦets and sells 
clothing, shoes, accessories and beauty products 
targeted at 16̘60͜-year-old consumers in the ¡Z 
and internationally. The group has a strong presence 
in the ¡Z, ¡•, Australia, ?rance and Ireland, and sells 
products to customers in almost every country in the 
world. 
The group̧s business model is entirely focused on its 
customers and every element of the model begins 
and ends with them ̘ we engage, we listen, we learn, 
we create and repeat. 
The group̧s ambition and growth prospects are 
underpinned by forecast growth in both the domestic 
and international online fashion retail marĦets, a 
highly effi cient product sourcing model and a robust 
infrastructure development plan. The group̧s vision is 
to be a leading e-commerce fashion marĦet for 16̘60 
year-olds, which will be driven through the following 
strategic prioritieṡ 
• 
Investing in our Brands
̏ 
@iving our customers Œroduct they want
•
ustoİer *xperđence that makes them 
 
come back
• 
A Platform that enables our growth
̏ 
An environment where its People fl ourish 
A fuller explanation of how the strategy and business 
model are executed can be found on page 11.
94
2. Seek to understand and meet 
shareholder needs
and expectatđons
The board is informed of 
shareholder views as part of 
the regular reporting process 
and matters for discussion, and 
maintains an active dialogue with 
its shareholders through a planned 
programme of investor relations. 
This activity is a Ħeystone of the 
group’s corporate communications 
programme and is headed by 
the executive board, supported 
by an Investor Relations team 
and the ompany •ecretary. The 
group̧s Deputy hairman acts 
as an additional linĦ between the 
shareholders and the group̧s 
executive directors.  
The programme includes formal 
presentations of the group̧s 
full year and interim results and 
meetings between institutional 
investors, analysts and senior 
management on a regular basis. 
egular communication with 
shareholders also taĦes place 
through the group’s annual 
and interim results and via the 
group website (www.boohooplc.
com), which contains up-to-
date information on the group̧s 
activities. 
The hair of the emuneration 
ommittee has actively engaged 
and consulted with shareholders on 
major changes to the remuneration 
policy during the year.  
The board recognises that 
the Annual @eneral deeting 
is an important opportunity 
for communication with both 
institutional and private 
shareholders.  
There is also a designated email 
address for shareholder liaison 
̘ investorrelations̱boohoo.com ̘ 
and all contact details are included 
on the investor relations website.
3. œaĦe đnto account Ƃđder 
staĦeholder and socđal 
responsibilities and their 
đİplđcatđons for lonĈ-terİ 
success
The board recognises the 
importance of maintaining strong 
relationships with its staĦeholders 
in order to create sustainable 
long-term value, and the board 
encourages active dialogue 
and transparency with all its 
staĦeholder groups.  
The board believes that modern 
slavery is a signifi cant global 
issue presenting a challenge for 
businesses worldwide and has 
committed to continually reviewing 
its practices to combat slavery. The 
board is committed to ensuring 
that its group companies and 
supply chain act ethically and with 
integrity. The group̧s dodern 
•lavery •tatement can be found on 
the group̧s website. httpṡ//www.
boohooplc.com/sites/boohoo-
corp/fi les/boohoo-modern-slavery-
statement-2023.pdf 
The group’s community 
programme, Be ½ou, is broĦen into 
three pillarṡ show your colours, 
fi nd your place and charitable 
giving.  Be ½ou continues to serve 
as a catalyst for positive change 
in the group’s communities. 
Through initiatives focused on 
empowerment and inclusivity, the 
group strives to create a more 
eřuitable and compassionate 
worĦing environment.    
The group continues to invest into 
the Cotton Connect programme 
and have expanded investment into 
another country in collaboration 
with other ¡Z-based retailers. 
The programme also ties in with 
the group̧s Be ½ou community 
programme by educating farm 
worĦers about the benefi ts of more 
sustainable cotton production and 
good business practice. 
?urther information on staĦeholder 
engagement can be found on page 
81 and the group̧s social impact 
strategy on page 64. 
4. *İbed effectđƁe rđsĦ 
İanaĈeİent̆ consđderđnĈ both 
opportunities and threats, 
throughout the organisation
The board has overall responsibility 
for the group̧s systems of internal 
control and risĦ management and 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
96
96
enřuiries are made. The current 
division of responsibilities between 
the hairman and hief Executive 
and the hairman and the Deputy 
hairman have each been agreed 
by the board.  
It is intended that the board meets 
at least eight times a year, the 
Audit ommittee at least three 
times a year, the Nomination 
ommittee at least once a year, the 
Remuneration Committee at least 
twice a year, and the isĦ and E•@ 
ommittees four times per year.  
6. *nsure that betƂeen theİ̆ 
the dđrectors haƁe the necessary 
up-to-date experđencĕ sĦđlls and 
capabđlđtđes
The directorş biographies appear 
on page 8˫.
The board has a blend of different 
experience and bacĦgrounds. 
Each of Alistair dc@eorge, Iain 
dcDonald, Tim dorris, Zirsty 
BritƑ and Xohn @oold were, prior 
to appointment, considered to 
be ̦independenţ non-executive 
directors under the criteria 
identifi ed in the ŽA ode. The 
board has access to independent 
advice, in particular from boohoo̧s 
Nominated Adviser (Æeus apital), 
and Ashurst \\Œ (from a legal 
perspective).  The group̧s auditor 
is ŒZ? \ittlejohn \\Œ. During the 
year, the emuneration ommittee 
tooĦ advice from Œ· as to the 
remuneration policy and structure 
and terms of the @rowth •hare 
Œlan, which was approved by 
shareholders at a general meeting 
held on 8 darch 2024. 
Attendance at board and committee meetings
The table below shows the attendance of individual directors at board meetings and committee meetings of which they are 
members during the year.
As at 2 day 2024, the board has met once since the end of the fi nancial year. 
All directors have access to the advice and services of the hief ?inancial mffi cer and ompany •ecretary, who are responsible 
for ensuring that the board procedures are followed, and that applicable rules and regulations are complied with. In addition, 
procedures are in place to enable the directors to obtain independent professional advice in the furtherance of their duties, if 
necessary, at the company̧s expense.
Audit 
Risk 
Remuneration 
Nomination 
ESG 
Board
Committee
Committee
Committee
Committee
Committee
 
 
 
 
 
 
 
 
Eligible
Attended 
Eligible
Attended 
Eligible
Attended Eligible
Attended 
Eligible
Attended 
Eligible 
Attended
Mahmud Kamani 
9  
9 
– 
– 
– 
– 
– 
– 
– 
– 
–
–
Carol Kane
9 
9 
-
-
-
-
-
-
-  
-  
4
4
John Lyttle
9 
9 
-
-
-
3
-
5
-  
2 
-
4
Stephen Morana  
1 
1  
-
1
-
1
-
-
-  
1 
-
1
(appointed Feb 24)
Iain McDonald  
9 
9 
3
0
-
-
6
6
2 
2 
-
-
Tim Morris 
9 
9 
3
3
3
3
6
6
2 
2 
4
4
Kirsty Britz 
9 
9 
3
3
3
3
-
6
-
2
4
4
Alistair McGeorge  
8 
8 
3
2
3
3
5
5
2 
2 
4
1
John Goold 
8 
8 
2 
2 
- 
1 
5 
5 
2 
2 
- 
1
Shaun McCabe  
8 
8 
-
2
-
2
-
3
(resigned Jan 24)
SKILLS AND EXPERIENCE
Executive and strategic leadership
˫
Extensive Ħnowledge of the group̧s 
business and the retail sector 
˫
International exposure
6
Sustainability
1
?inance and accounting
4
Investor relations and 
engagement
˫
Employee engagement 
and remuneration
4
Acřuisitions and integration 
of acřuired businesses
6
Expertise in corporate 
governance and compliance
4
DIRECTORS
CORPORATE GOVERNANCE REPORT
Continued...
for reviewing the effectiveness 
of those systems. •uch systems 
are designed to manage rather 
than eliminate the risĦ of failure to 
achieve business objectives. Any 
system can only provide reasonable 
and not absolute assurance against 
material misstatement or loss. 
The board confi rms that there 
are procedures for identifying, 
evaluating and managing signifi cant 
risĦs faced by the group, and 
will review these formally with 
management before each fi nancial 
year-end (as well as the ongoing 
review of risĦs, which emerge 
throughout the year). 
The board has implemented 
an internal risk management 
frameworĦ to identify, with relevant 
management, the major business 
risĦs facing the group and to put 
in place appropriate policies and 
procedures to manage those risĦs. 
Internal and external risĦs, which 
are assessed on a continual basis, 
may be associated with a variety 
of internal or external sources, 
including control breaĦdowns, 
disruption in information systems, 
competition, inadeřuate fi nancing, 
poor business performance, 
natural catastrophe and 
regulatory reřuirements. These 
involve a process of control, self-
assessment and reporting that 
will be established to provide a 
documented trail of accountability, 
which will be reported to the 
board. 
The Executive isĦ @roup reports 
on its review of the risĦs and 
how they are managed to both 
the board and isĦ ommittee, 
whose role it is to review the Ħey 
risks inherent in the business 
and the systems of control 
necessary to manage those risks. 
The Executive isĦ @roup, which 
includes the Em and ?m, 
reports to the Risk Committee 
and provides assurance over risĦs 
and internal controls. The isĦ 
ommittee presents its fi ndings 
to the board as appropriate. The 
Executive isĦ @roup also reports 
to the isĦ ommittee on major 
changes in the business and 
external environment, which affect 
signifi cant risĦs. ·here areas for 
improvement in the systems are 
identifi ed, the board considers the 
recommendations made by the 
Executive isĦ @roup and the isĦ 
Committee. 
The Executive E•@ @roup has 
oversight and monitoring of 
E•@ risĦs and opportunities. The 
Executive E•@ @roup is chaired 
by the @roup Em and reports 
to the E•@ ommittee chaired 
by Zirsty BritƑ, independent non-
executive director. The primary 
purpose of the E•@ ommittee is 
to independently review, on behalf 
of the Board, the actions of the 
Executive E•@ @roup and its ̦Ȩ ̦•̧ 
and ̦@̧ sub-committees.  
?urther details of the governance 
structure are set out at principle ˫. 
dAINœAIN A $½NAdI 
dANAG*d*Nœ ?Ad*·mZ
˧. dađntađn the board as a Ƃell-
functđonđnĈ̆ balanced teaİ led 
by the Chair
The board currently comprises of 
four executive directors and fi ve 
non-executive directors. The board 
has an executive hairman and a 
non-executive Deputy hairman 
who also acts as the •enior 
Independent Director.  
The board as a whole is collectively 
responsible for the success of the 
group and provides entrepreneurial 
leadership of the group within the 
frameworĦ of effective controls, 
which enable risĦ to be assessed 
and managed. It sets out the 
group̧s values and standards 
and ensures that its obligations 
to shareholders and other 
staĦeholders are understood and 
met. 
@uidelines are in place concerning 
the content, presentation and 
timely delivery of papers by 
management to directors for 
each board meeting so that the 
directors have enough information 
to be properly briefed. ·here 
issues arise at board meetings, the 
hairman ensures that all directors 
are properly briefed and, when 
necessary, appropriate further 
The table below provides an overview of the 
skills and experience of the group’s directors.  

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
98
98
CORPORATE GOVERNANCE REPORT
Continued...
The board is Ħept informed on an 
ongoing basis by the Company 
•ecretary about their duties and 
any update in relation to legal and 
governance reřuirements for the 
group. Training is provided to the 
board each year regarding their 
duties. The table opposite provides 
an overview of the sĦills and 
experience of our directors. 
7. *Ɓaluate board perforİance 
based on clear and releƁant 
objectđƁes̆ seeĦđnĈ contđnuous 
improvement
The group Company Secretary 
led the most recent evaluation 
of the board in ?ebruary 2024. 
The evaluation confi rmed that 
the board continued to operate 
effectively. 
The evaluation was structured 
around seven Ħey areas, each 
addressed through a series of 
critical řuestions that all directors 
responded to through an online 
survey.  
The Ħey recommendations from the 
evaluation include to carry out a 
review of the board and company̧s 
purpose and values and to spend 
more time discussing the delivery 
and execution of the group̧s long-
term strategy.  
The boarḑs succession plan is 
the role and responsibility of the 
Nomination ommittee, to ensure 
that the board is comprised of 
appropriately sĦilled and capable 
individuals. The Nomination 
ommittee hair will identify gaps 
in the sĦill set reřuired to oversee 
the boarḑs development and will 
seeĦ to recruit suitably řualifi ed 
individuals with support from the 
hief Œeople mffi cer.
8. Œroİote a corporate culture 
that đs based on ethđcal Ɓalues 
and behaviours
The group is guided by its values 
of Œassion, Agility, reativity, 
ommercial and TeamworĦ. The 
group prides itself on its inclusive 
culture and team spirit, and in 
operating in a fair and sustainable 
manner. 
The group taĦes the welfare 
of all its employees extremely 
seriously and continues to invest 
in its people, who are encouraged 
to develop and grow with the 
business. The group continually 
strives to improve the worĦing 
environment and benefi ts of its 
people. This is done by listening 
to and actioning feedbacĦ given 
through the open ½our ¶oice 
sessions and internal F channels, 
with immediate attention paid to 
any concerns raised. The group 
is continually improving the 
support provided to managers 
to help ensure they are leading 
and ensuring the people in its 
organisation feel valued and are 
listened to, shown in the signifi cant 
investment made to upgrade 
all the facilities and worĦing 
environment. 
?urther information can be found 
on page 22 of this report.  
9. dađntađn ĈoƁernance 
structures and processes that are 
fi t for purpose and support Ĉood 
decđsđon-İaĦđnĈ by the board
The board has a formal schedule of 
matters reserved to it for decision, 
including approval of strategic 
plans and the annual operating 
plan, signifi cant investments and 
capital projects, treasury and 
risk management policies. All 
directors taĦe decisions objectively 
in the interests of the group. 
?urther details of the roles and 
responsibilities of the directors is 
set out at principle 6. 
The group continues to look at 
how best to improve its corporate 
governance and is constantly 
looĦing for ways to strengthen 
its board, while ensuring that the 
business is led by people with 
the right experience, passion and 
enthusiasm. During the year, the 
board appointed a new ?m, 
Deputy hairman and hair of 
the Audit ommittee, all with 
signifi cant retail experience. 
The strengthened board structure 
has substantially enhanced the 
bandwidth to execute its multi-
brand strategy and provide 
oversight of Ħey risĦs and 
opportunities. The structure 
enables the directors to use their 
extensive commercial experience 
in developing the wider group and 
its strategy for the benefi t of the 
group̧s staĦeholders. 
In summary, this structure enables 
the retention of Ħey sĦill sets within 
the group while facilitating the 
enhancement of the executive and 
non-executive director base and 
the continuing development of the 
board and committee membership 
otherwise in line with the ŽA 
odȩs Ħey principles. 
The boarḑs governance frameworĦ is designed to provide suffi cient 
oversight of Ħey strategic matters, risĦs and opportunities.  
The Executive E•@ ommittee and sub-committees undertaĦe Ħey 
activities to drive and execute the group̧s E•@ strategy. The Audit, 
Nomination, isĦ and emuneration ommittees have also each been 
assigned respective responsibilities for oversight of discrete E•@ 
matters that are most consistent with their current responsibilities 
and area of expertise.  
The terms of reference for each committee are published on the 
group̧s website or are available on reřuest from the ompany 
•ecretary. The roles and responsibilities of each committee are 
detailed below.
GOVERNANCE FRAMEWORK
PLC BOARD
L¡* ͠ ŒL mA$
G**N ͠ mA$ mddIœœ**•
ŒINZ ͠ *¼*¡œI¶* Gm¡Œ•
mANG* ͠ ·mZING Gm¡Œ•
ESG
COMMITTEE
AUDIT
COMMITTEE
NOMINATION
COMMITTEE
REMUNERATION
COMMITTEE
EXECUTIVE RISK
GROUP
GOVERNANCE 
AND ETHICAL 
COMPLIANCE 
COMMITTEE
ENVIRONMENT 
AND CLIMATE 
COMMITTEE
HEALTH 
AND SAFETY 
COMMITTEE
SOCIAL
COMMITTEE
EXECUTIVE 
FOCUS GROUP
EXECUTIVE ESG
GROUP
RISK
COMMITTEE

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
100
Remuneration Committee
The hair of the emuneration ommittee is Iain dcDonald. This ommittee reviews the 
performance of the executive directors and determines their terms and conditions of 
service, including their remuneration and the grant of share awards, having due regard 
to the interests of shareholders. The emuneration ommittee meets at least twice a 
year. Alistair dc@eorge and Xohn @oold are the other members of the emuneration 
Committee. 
The responsibilities and activities of the emuneration ommittee are set out in more 
detail in the Directorş emuneration eport on page 105. 
ESG Committee
The hair of the E•@ ommittee is Zirsty BritƑ.  The E•@ ommittee advises the board 
on the effectiveness of the company̧s E•@ strategy and management of E•@ risĦs and 
opportunities. The E•@ ommittee meets at least four times a year. Tim dorris, Xohn 
@oold and arol Zane are the other members of the E•@ ommittee. 
datters considered at these meetings includė 
̏ 
considering updates on the company̧s progress towards achieving its targets 
 
regarding climate change, raw materials sourcing, waste management, circularity and 
 
other environmental impacts such as biodiversity, water, chemicals and microplastics̈ 
̏ 
receiving updates on the group̧s social impact strategy and actions, ensuring focus on 
 
issues of most material impact and opportunitÿ and 
̏ 
reviewing the governance and effectiveness of the integration of environmental and 
 
social impact into the company̧s operations, policies, practices and product 
 
development.  
The company̧s E•@ eport can be found on page 64.
BUILD TRUST
10. oİİunđcate hoƂ the 
coİpany đs ĈoƁerned and đs 
performing by maintaining a 
dialogue with shareholders and 
other relevant stakeholders
The A@d is an important 
opportunity for communication 
with both institutional and private 
shareholders and involves a short 
statement on the company’s latest 
trading position. •hareholders may 
asĦ řuestions of the full board, 
including the hairs of the Audit, 
emuneration, Nomination, isĦ 
and E•@ ommittees. 
The result of the proxy votes 
submitted by shareholders in 
respect of each resolution will be 
available on the company̧s website 
or on reřuest to the ompany 
Secretary. 
As outlined at principle 2, the 
company maintains an active 
dialogue with its shareholders 
through a planned programme of 
investor relations. 
100
CORPORATE GOVERNANCE REPORT
Continued...
Audit Committee
Xohn @oold is the hair of the Audit ommittee, which has primary responsibility for 
monitoring the řuality of internal controls, ensuring that the fi nancial performance of the 
company is properly measured and reported on and reviewing reports from the group̧s 
auditors relating to the group̧s accounting and internal controls, in all cases having due 
regard to the interests of shareholders. Iain dcDonald and Zirsty BritƑ are the other 
members of the Audit ommittee. 
The Audit ommittee meets at least three times a year. datters considered at these 
meetings includė 
̏ 
reviewing and approving the annual report and fi nancial statements for the year and 
 
half year-end̈ 
̏ 
discussion with the external auditors to confi rm their independence and scope for 
 
audit worĦ̈ 
̏ 
considering the reports from the external auditors identifying any accounting or 
 
judgemental issues reřuiring the boarḑs attention and the auditorş assessment of 
 
internal controls̈ 
̏ 
reviewing and approving the group̧s tax strategÿ 
̏ 
considering the worĦ of the corporate social responsibility and supplier conformance 
 
functions̈ 
̏ 
reviewing compliance with minimum pay legislation and fairness at worĦ procedures̈ 
 
and 
̏ 
considering the adeřuacy of the whistle-blowing facility, the anti-bribery training and 
 
monitoring and data protection policy and procedures. 
The Audit ommittee hair maintains dialogue with the auditors outside of the scheduled 
meetings and meets with the auditors without the presence of executive directors and 
members of the fi nance team. 
The group̧s internal audit function is overseen by and reports independently to the Audit 
Committee. 
The Audit ommittee reports to the board on the effectiveness, value and independence 
of the auditors on an annual basis. The board is satisfi ed with the independence and 
objectivity of ŒZ? \ittlejohn \\Œ. 
Risk Committee
The hair of the isĦ ommittee is Tim dorris. This ommittee reviews managemenţs 
recommendations on risĦ management, particularly in relation to the structure and 
implementation of the risĦ strategy, system of governance, risĦ management frameworĦ, 
the řuality and effectiveness of the related internal controls and reporting processes, 
risĦ appetite limits and exposures, and the overall risĦ profi le of the business. The isĦ 
ommittee meets at least four times a year. Xohn @oold and Zirsty BritƑ are the other 
members of the isĦ ommittee.  
The responsibilities and activities of the isĦ ommittee are set out in more detail in the 
isĦ danagement eport on page 40. 
Nomination Committee
Tim dorris is the hair of the Nomination ommittee, which identifi es and nominates, for 
the approval of the board, candidates to fi ll board vacancies as and when they arise. The 
ommittee also considers matters of succession planning. The Nomination ommittee 
meets at least once a year and otherwise as reřuired. Alistair dc@eorge and Iain dcDonald 
are the other members of the Nomination ommittee. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
102
102
$I*œm• AN$ mdŒAN½ 
•**œA½
The biographies of the directors 
who held offi ce throughout the 
year and subseřuently are set 
out on page 8˫. The ompany 
•ecretary is Thomas Zershaw. 
The interests of the directors in 
the shares of the company and 
their share options and awards 
are detailed in the emuneration 
Report on page 105.
The group maintains directorş 
and offi cerş liability insurance, 
which gives appropriate cover for 
any legal action brought against 
the directors. The group has also 
provided an indemnity for its 
directors, which is a řualifying 
third-party indemnity provision and 
was in place during the year and 
up to the date of approval of the 
fi nancial statements. 
•FA* AŒIœAL AN$ 
*•œIœImN• mN •AL* m? 
•FA*•
The authorised and issued share 
capital of the group and details of 
shares issued during the year are 
shown in note 24. The issued share 
capital as at 2˫ ?ebruary 2024 was 
1,268,865,215 shares of 1p. 
Œowers related to the issue and 
buy-bacĦ of the company̧s shares 
are included in the company̧s 
articles of association and such 
authorities are renewed annually by 
shareholders at the Annual @eneral 
deeting. 
Shareholder
Number of ordinary
Percentage held
shares held
•¡•œANœIAL •FA*FmL$*•
•hareholders holding more than 3% of the company̧s shares as at 2˫ ?ebruary 2024̇
•FA* IN*NœI¶* ŒLAN œ¡•œ
The •hare Incentive Œlan (̤•IŒ̥) 
trust is used by the company 
to provide free shares as share 
incentives to its employees. The 
trustees are \inĦ Asset •ervices, an 
independent ¡Z professional body. 
The •IŒ trustee buys shares and 
holds them in trust for the benefi t 
of employees who remain with the 
company for three years. The trust 
held ˫.4 million shares as at 2˫ 
?ebruary 2024. The trustees may 
vote on the benefi ciarieş shares in 
accordance with the benefi ciarieş 
instructions. 
A••*••d*Nœ m? Œm•Œ*œ• 
AN$ ¶IAILIœ½
The group’s business activities 
together with the factors that 
are liĦely to affect the future 
development, performance, 
position and risĦs of the group 
are set out in the review of the 
business on page 30. The directors 
considered the prospects of the 
group through an analysis of the 
marĦets for the group̧s product 
offering online in the ¡Z and 
overseas and concluded that 
potential growth rates remain 
strong as the markets continue 
to develop as more customers 
become comfortable with online 
shopping. This provides great 
opportunities for future expansion. 
There is a diverse supply chain with 
no Ħey dependencies, enabling 
sourcing to be dynamic. dajor 
expense categories relate to 
carriage and marĦeting services, 
which are widely diversifi ed 
amongst suppliers. The business 
model affords a great deal of 
fl exibility in responding to demand 
and economic changeṡ the wide 
range of products and relatively 
low buy řuantities reduce inventory 
risĦ̈ a large customer base 
across many countries reduces 
specifi c economic and fashion 
dependencies̈ retail customers 
pay at the time of order with a 
small risĦ of defaulẗ and the high 
marĦeting expenditure is very 
controllable over a short time 
period.   
The group operates a regular 
budgeting, forecasting and long-
range planning cycle, which is 
integrated with strategic plans and 
objectives. This planning cycle, in 
which the board is substantively 
involved, ensures, as far as is 
possible, that the profi tability, cash 
fl ow and capital reřuirements of 
the business are 
STEPHEN MORANA 
JOHN LYTTLE
DIRECTORS’ REPORT
œhe dđrectors present theđr $đrectorş eport and annual report and 
fi nancđal stateİents for the year ended 29 ?ebruary 2024. 
*GI•œ**$ m??I*
The registered offi ce is ̇
3rd ?loor, 44 Esplanade, •t Felier, Xersey, XE4 ˫·@.
ŒINIŒAL AœI¶IœI*•
The principal activity of the company is that of a holding company. The 
principal activity of its subsidiary undertaĦings is that of online clothing 
retailers.  
¡•IN*•• *¶I*·
The directors are reřuired by ompany \aw to set out a fair review 
of the business, its position at the year-end and a description of the 
principal risĦs and uncertainties facing the group and to prepare the 
fi nancial statements in accordance with applicable law and International 
?inancial eporting •tandards (̤I?•̥) and ¡Z-adopted International 
Accounting •tandards (̤¡Z-adopted IA•̥). The review of the business 
on page 30 provides this review and fi nancial position, and these are 
incorporated by cross-reference and form part of this report. The 
orporate @overnance eport on page ˫2 should be read as forming 
part of the Directorş eport.  
*•¡Lœ• AN$ $I¶I$*N$•
@roup loss after tax for the year to 2˫ ?ebruary 2024 was £130.6 million 
(2023̇ £75.6 million loss). The audited fi nancial statements for the year 
for the group can be found on page 136.  
The directors do not recommend the payment of a dividend (2023̇ no 
divided) so that cash is retained in the group for capital expenditure 
projects that are reřuired for the rapid growth and effi ciency 
improvements of the business and for suitable business acřuisitions and 
capital expenditure. 
?rasers @roup Œlc 
dahmud Zamani̐ 
Fargreaves \ansdown •tocĦbroĦers \td 
•chroder Investment danagement 
Camelot Capital Partners LLC 
Boohoo group plc EBT 
Interactive Investor 
abia Zamani̐ 
¡mar Zamani̐
280,182,052 
157,˫7˫,880 
˫1,732,˫0˫ 
˫0,700,˫4˫ 
71,085,587 
5˫,221,357 
50,554,035 
50,70˫,141 
38,318,727 
22.08% 
12.45% 
7.23% 
7.15% 
5.60% 
4.67% 
3.˫8% 
4.00% 
3.02% 
•hareholders marĦed as ̐ are members of the concert party. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
104
104
DIRECTORS’ REPORT
Continued...
suffi cient to ensure its ongoing 
viability. Annual budgets, against 
which performance is compared, 
are prepared in advance of the 
next fi nancial year. A cadence of 
weeĦly, monthly and řuarterly 
forecasts is operated to monitor, 
control and report on performance 
in the current fi nancial year. 
These forecasts form the basis 
upon which the board satisfi es 
its reřuirements to update 
staĦeholders with relevant fi nancial 
performance and prospects. Twice 
a year, fi ve-year fi nancial plans are 
prepared to assess the medium 
and longer-term prospects of the 
group and its fi nance reřuirements, 
based on its strategic plans. 
The directors have reviewed the 
group̧s profi tability in the fi ve-
year plans, the annual budgets and 
medium-term forecasts, including 
assumptions concerning capital 
expenditure and expenditure 
commitments and their impact 
on cash fl ow. The directors 
consider that a fi ve-year plan is 
the appropriate period to project 
fi nancial plans with a reasonable 
level of certainty in line with their 
current strategic objectives.  
A sensitivity analysis was 
performed on the fi ve-year plan 
in which revenue was assumed to 
grow at 10% less than the most 
reasonable base case. The results 
of this test showed that the 
facilities and cash generation were 
suffi cient for the group to continue 
trading with a comfortable margin 
of error. 
Based on their assessment of 
prospects and viability, the 
directors confi rm that they have 
a reasonable expectation that the 
group will be able to continue in 
operation and meet its liabilities as 
they fall due in the fi ve-year period 
ending 28 ?ebruary 202˫.
GmING mN*N
Faving considered the prospects 
and viability as detailed above, 
the directors considered it 
appropriate to prepare the 
fi nancial statements on the going 
concern basis, as explained in the 
basis of preparation in note 1 to the 
fi nancial statements. 
?INANIAL I•Z dANAG*d*Nœ
?inancial risĦ management is 
detailed in note 28 to the 
fi nancial statements. 
F*ALœF AN$ •A?*œ½
The group is committed to 
providing a safe place of worĦ 
for employees. @roup policies 
are reviewed on a regular basis 
to ensure that policies regarding 
training, risĦ assessment, safe 
worĦing and accident management 
are appropriate. There are 
designated offi cers responsible 
for health and safety and issues 
are reported at each board and 
executive meeting. 
G**NFm¡•* GA• *dI••ImN•
The group recognises that its global 
operations have an environmental 
impact and has responsibility to 
understand, manage and minimise 
such impacts. That is why the 
group̧s goals have been aligned 
with science-based targets and 
reduction of carbon emissions 
year-on-year in line with the Œaris 
Agreement.  
Awareness of the ¡Z reporting 
obligations under The ompanies 
(Directorş eport) and \imited 
\iability Œartnerships (Energy and 
arbon eport) egulations 2018, 
is Ħey which the board is following 
voluntarily as a Xersey registered 
company.  Enhancing energy and 
carbon reporting to meet these 
reřuirements will increase the 
transparency with which the group 
communicates its environmental 
impact to staĦeholders. The 
section on carbon reporting on 
page 51 is incorporated into this 
report by cross-reference. 
•œAœ*d*Nœ mN $I•Lm•¡* 
m? IN?mdAœImN œm 
A¡$Iœm•
The directors who held offi ce 
at the date of approval of this 
Directorş eport confi rm that, so 
far as they are each aware, there 
is no relevant audit information 
of which the company̧s auditors 
are unaware and each director 
has taken all the steps that they 
ought to have taĦen as a director 
to maĦe themselves aware of any 
relevant audit information and 
to establish that the company’s 
auditors are aware of that 
information. 
IN$*Œ*N$*Nœ A¡$Iœm•
The auditors, ŒZ? \ittlejohn \\Œ, 
have indicated their willingness to 
continue in offi ce and a resolution 
that they be reappointed will be 
proposed at the Annual @eneral 
deeting. 
ANN¡AL G*N*AL d**œING
?urther details of the format 
and date of the Annual @eneral 
deeting will be communicated to 
shareholders in due course and in 
the usual way and the notice of 
the meeting will be available to 
view on the group̧s website www.
boohooplc.com at least 21 days 
before the meeting. 
mn behalf of the board
John Lyttle 
 
 
Stephen Morana
˪ daƈ ˤˢˤ˦
DIRECTORS’ REMUNERATION REPORT
Annual statement by the Chair of the Remuneration Committee
$ear sĎareĎolder̆
I am pleased to present the report 
of the emuneration ommittee 
(the Committee) on behalf of 
the directors. This Directorş 
emuneration eport will be put 
to an advisory shareholder vote at 
the forthcoming Annual @eneral 
deeting. 
Remuneration philosophy 
Our approach to remuneration 
is governed by the Directorş 
Remuneration Policy. The primary 
objectives of the Œolicy continue to 
be to attract and retain the highest 
calibre directors and to design 
remuneration which promotes the 
long-term success of the group. 
To put these objectives into effect, 
the group provides the opportunity 
for executives to receive short-
term and long-term variable pay, 
dependent upon appropriate 
performance conditions, ensuring 
a clear linĦ is established between 
shareholder value creation and the 
pay of directors. 
eƁđeƂ of eİuneratđon Œolđcy 
Context 
Each year, the ommittee 
reviews overall levels of pay and 
the operation of the incentive 
arrangements for Executive 
Directors to ensure they remain 
appropriate in light of the current 
business strategy and the interests 
of shareholders.  
During the year, the ommittee 
commissioned a comprehensive 
review of the approach to 
remuneration for senior 
management and Executive 
Directors. ·orĦing with its 
executive remuneration advisors, 
the ommittee has conducted 
a detailed review of the overall 
remuneration structure, taĦing into 
consideration the group̧s strategic 
objectives, developments in marĦet 
practice over recent years, the 
views of the management team, 
the external environment in which 
the group operates and feedbacĦ 
received from major shareholders.   
Summary of proposals 
As a result of this review, the 
Committee is proposing a 
refreshed approach to incentivising 
Executive Directors and senior 
management, in order to ensure 
that the Ħey drivers and talent 
are appropriately motivated 
and remain in place to deliver 
future growth. The ommittee is 
proposing to simplify the Œolicy by 
replacing the existing annual bonus 
and performance share plan with 
one single incentive going forward, 
the Boohoo Incentive Œlan which 
will be put forward to shareholders 
for approval at the forthcoming 
Annual @eneral deeting. 
The Boohoo Incentive Œlan will 
combine the existing annual bonus 
and \TIŒ into one single incentive 
plan, with a blend of time- and 
performance-based awards which 
provide clearer line of sight for 
participants and a more effective 
retention tool, while maintaining 
a strong linĦ to shareholder value 
creation through share deferral. 
The operation of how the incentive 
plan will operate in practice is 
illustrated below. 
IAIN MCDONALD
hair of the emuneration 
Committee

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
106
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
106
DIRECTORS’ REMUNERATION REPORT
Continued...
The rationale for the new Boohoo Incentive Œlan is as follows 
̏ Increased line of sight - feedbacĦ from the business indicated that the existing \TIŒ 
 
was not motivational in a cyclical industry, which has meant that setting meaningful and 
 
challenging long-term targets has been challenging for the group. In contrast, the use 
 
of one year targets improves line of sight for management, and is liĦely to have a greater 
 
motivational effect on participants to achieve targets over the shorter term.   
̏ Effective retention tool - the emuneration ommittee are acutely aware that the 
 
business is operating in an extremely competitive marĦet for talent and therefore needs 
 
an incentive structure which provides a meaningful retention tool with appropriate line of 
 
sight over performance outcomes for participants. In the current environment it is critical 
 
that participants remain motivated and focussed řuicĦly to deliver on strategic priorities 
 
to support the long-term growth of the group and feel they are being recognised 
 
for this. 
̏ \ong-term shareholder alignment - while performance measurement under the new 
 
incentive will be measured on an annual basis, in line with institutional guidelines a 
 
material proportion of total remuneration is delivered over the long term. The 
 
ommittee believes that the signifi cant level of deferral and delivery in shares, with 
 
vesting subject to continued employment and an ongoing level of performance, will 
 
provide strong long-term alignment with shareholders.  
̏ •impler - the replacement of the annual bonus and performance share plan with  
 
one variable remuneration plan simplifi es the structure of remuneration, and ensures 
 
clear understanding for all staĦeholders including participants and shareholders. The 
 
introduction of a time-based element strengthens the simplicity of the arrangements. 
 
The ommittee is confi dent that this new structure will support the long-term success 
 
of the group as it navigates the challenging current macro environment and the diffi culty 
 
in setting targets over the long term that this creates. 
The emuneration ommittee is committed to complying with the principles of good corporate 
governance in relation to the design of the Directorş emuneration Œolicy. As such, the group̧s 
Œolicy taĦes account of the ¡Z orporate @overnance ode and also the ŽA orporate 
@overnance ode, against which the group formally reports compliance. The ommittee also 
considers other best practice guidance, for example the ŽA emuneration ommittee @uide 
and the Investment Associatioņs Œrinciples of emuneration, as far as is appropriate to the 
group̧s management structure, siƑe and listing. The group also endeavours in this report to 
provide information on the emuneration Œolicy and its implementation in a manner broadly 
consistent with the reporting regulations as they apply to Œremium \isted companies. 
Iađn dc$onald
hair of the emuneration ommittee

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
108
108
UK CORPORATE GOVERNANCE CODE
As indicated in the emuneration ommittee haiŗs annual statement, the remuneration 
policy taĦes into account the provisions of the ¡Z orporate @overnance ode, despite the 
group not being formally reřuired to report the extent of its compliance against the ode 
as an AId listed business. The emuneration ommittee believes that, in the vast majority 
of areas, the remuneration policy complies with the principles and provisions of the ode.  
The main point where the policy is not currently fully compliant with the ode is that 
certain share awards do not have a total vesting and holding period of fi ve years or more. 
Fowever, the stretching nature of the @rowth Œlan means that the majority of the tranches 
will have a fi ve-year term and in addition the executive directors are obliged to comply 
with shareholding reřuirements which apply for a period of time following cessation of 
employment. As such, the ommittee believes that the current structures are suffi ciently 
long-term in nature.  
The ommittee has considered the principles set out in the ode and believes that the 
policy suffi ciently addresses these principles, as set out beloẇ 
The remuneration policy and its application are set out in detail in this Directorş emuneration 
eport, providing shareholders with full information on all elements of directorş pay and how the 
policy is set. The level of detail provided refl ects the ommitteȩs desire to report in line with best 
practice, and the vast majority of the reporting reřuirements for Œremium \isted companies have 
been adopted. 
The ommittee believes that simple remuneration structures based around easily understood 
performance measures are liĦely to be the most effective in terms of incentivising over-
performance. ?or example, the Boohoo Incentive Œlan rewards performance against a relatively 
small number of fi nancial and non-fi nancial metrics whilst the @rowth •hare Œlan only pays out if 
there is a signifi cant increase in the marĦet capitalisation of the group.  
The remuneration policy is designed to be compatible with the group̧s risĦ policies and systems. 
The policy rewards strong levels of growth in the business and has been instrumental in the 
group̧s success since admission. mver the last few years changes to the incentive schemes have 
provided additional reassurance that executives would not be focused solely on growth without 
due recognition of wider staĦeholder interests̈ for example there are E•@ performance measures 
in the Boohoo Incentive Œlan. 
The extent of potential remuneration outcomes for directors is clear from the policy and 
implementation disclosures in this report. There is a limit on the siƑe of payments under the 
Boohoo Incentive Œlan. Although there are a wide range of potential outcomes under the @rowth 
•hare Œlan, the awards are capped in the sense that individual participants cannot earn more than 
specifi ed amounts. 
The incentive schemes are designed to support strategic growth programme as the group strives 
to lead the fashion e-commerce marĦet globally. The schemes operate with ambitious targets, 
which are closely aligned to the growth aspirations of the business. There is no potential for 
rewards for failure or poor performance. 
The group̧s fast-moving and performance-driven culture has been integral to its success and 
the incentive schemes have been designed to refl ect this approach. The changes discussed in 
this report will also help ensure that incentives taĦe due account of the need for growth to be 
matched with a focus on the management of staĦeholder relationships, which are critical to the 
long-term value of the group. 
Clarity
Simplicity
Risk
Predictability
Proportionality
Alignment 
to culture

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
110
POLICY REPORT
Pay philosophy
The emuneration ommittee (̤ommittee̥) is responsible for determining, on behalf of 
the board, the group̧s pay philosophy and the policy on the remuneration of the executive 
directors, the hairman and other senior executives of the group. 
The aim of the remuneration policy is to ensure that high calibre senior executives are 
provided with remuneration which is designed to promote the long-term success of 
the group. The policy includes performance-related elements, which are transparent and 
stretching, to encourage enhanced performance and to reward, in a fair and responsible 
manner, individual contributions to the success of the group. The remuneration policy is 
designed to be compatible with risĦ policies and systems and to be aligned to the group̧s 
long-term strategic goals.  The policy frameworĦ is structured so as to adhere to the 
principles of good corporate governance and has been developed taĦing into account the 
principles of the ¡Z orporate @overnance ode and the ŽA orporate @overnance ode. 
The performance-related variable pay component maĦes up a signifi cant proportion of 
the overall pacĦage for senior executives and is designed to incentivise the delivery of the 
group̧s growth strategy and other strategic and business objectives. The interests of the 
executives are designed to align with the interests of shareholders through encouraging 
eřuity ownership and, in support of this, awards under the group̧s eřuity incentive plans 
are made where appropriate.   
onsđderatđon of eİployİent condđtđons elseƂhere đn the Ĉroup 
·hen setting the remuneration policy for executive directors, the ommittee taĦes into 
account the overall approach to reward for, and the pay and employment conditions of, 
other employees in the group, especially when determining annual salary increases. This 
process ensures that any increase to the pay of executive directors is set in an appropriate 
context, especially relative to increases proposed for other employees. The ommittee is 
also provided with periodic updates on employee remuneration practices and trends across 
the group. 
The principle of encouraging senior executives to be shareholders in the business is 
refl ected across the group as a whole and a Ħey aim of the remuneration policy is to 
encourage widespread eřuity ownership across the whole employee base. In support of 
this objective, the group operates an approved •A½E option plan.  
The ommittee has not consulted directly with employees in designing the remuneration 
policy for the directors.  
Consideration of shareholder views 
The ommittee pays close attention to the views of shareholders when setting the 
remuneration policy for executive directors. This includes consideration of shareholder 
voting on the Directorş emuneration eport resolution at each A@d, the published 
guidelines of investors and their representative bodies and individual feedbacĦ received by 
the Committee.  
hanĈes to the reİuneratđon polđcy 
As explained in the Annual •tatement by the hairman of the emuneration ommittee 
the group intends to combine the current annual bonus and \TIŒ opportunities into one 
single incentive opportunity under the Boohoo Incentive Œlan for ?½2025 to improve the 
line of sight for participants and provide a stronger retention tool, while maintaining a 
strong linĦ to shareholder value creation through share deferral. 
•uİİary of the Ĉroup̧s reİuneratđon polđcy 
The table below provides a summary of the Ħey aspects of the group̧s remuneration policy 
for executive directors.  
110
eİuneratđon polđcy table for executđƁe dđrectors 
*leİent
Base salary
Boohoo 
IncentđƁe 
Plan 
•
To aid recruitment and 
 
retention
•
To refl ect experience 
 
and expertise
•
To provide an appropriate 
 
level of fi xed basic income 
•
To reward the annual 
 
delivery of short to 
 
medium-term objectives 
 
relating to the business 
 
strategy 
•
To provide a strong 
 
retention tool 
•
To align the long-term 
 
interests of senior 
 
executives with those of 
 
shareholders 
•
eviewed annually, with 
 
any increase usually 
 
becoming effective from 
 
1st April 
•
Set initially at a level   
 
reřuired to recruit 
 
suitable executives 
 
refl ecting their experience 
 
and expertise 
•
Any subseřuent increase  
 
infl uenced bẏ 
 
- •cope of the role 
 
- Experience and personal  
 
 performance in the role 
 
- Average change in total  
 
 worĦforce salary 
 
- @roup performance 
 
- External economic  
 
 
 conditions, such as   
 
 infl ation  
•
Account taĦen of practice  
 
in comparable companies  
 
(e.g. those of a similar siƑe  
 
and complexity) 
•
No recovery or  
 
 
withholding  
 
 
provisions apply 
•
Awards are granted 
 
annually 
•
Œart A of the awards will 
 
be payable following the 
 
end of the year subject to 
 
the achievement of 
 
targets set at the start 
 
of the year and continued 
 
employment 
•
A minimum of one-third 
 
of any of Œart A earned 
 
must be invested in shares 
 
and held for at least two 
 
years. The remainder of 
 
Part A is payable in cash 
•
Œart B of the awards 
 
will normally be granted 
 
in the form of ̠nominal/
 
nil̡ cost options which 
 
will vest in eřual tranches 
 
on the fi rst, second 
 
and third anniversaries of 
 
grant subject to continued 
 
employment only. ¶ested 
 
shares from the fi rst 
 
and second tranches must 
 
subseřuently be held until 
 
the third anniversary of 
 
grant  
•
All payments are at the 
 
discretion of the 
 
Committee 
•
Not pensionable 
•
Recovery provisions apply 
 
in certain circumstances 
 
at the discretion of 
 
the ommittee (including 
 
where there has been a 
 
misstatement of accounts, 
 
an error in assessing any 
 
applicable performance 
 
condition, misconduct on 
 
the part of the participant, 
 
serious reputational 
 
damage to the group, 
 
and/or corporate failure) 
•
Annual increases will 
 
generally be restricted to 
 
those below the average 
 
of the wider worĦforce  
•
Increases beyond those 
 
awarded to the wider 
 
worĦforce (in terms of % 
 
of salary) may be awarded 
 
in certain circumstances 
 
such as where there is a 
 
change in responsibility 
 
or experience, or a 
 
signifi cant increase in the 
 
scale or complexity of the 
 
role and/or siƑe and value 
 
of the group 
•
The maximum annual 
 
limit will be 500% of 
 
salary for executive 
 
directors, comprised oḟ 
 
Œart Ȧ ¡p to 300% of 
 
salary 
 
Œart Ḃ ¡p to 200% 
 
of salary 
•
Awards are at the 
 
discretion of the 
 
ommittee and may be 
 
made at lower levels 
•
The ommittee reviews 
 
the salaries of executive 
 
directors each year taĦing 
 
due account of all the 
 
factors described in the 
 
salary policy  
•
Œart A of the awards will 
 
be subject to performance 
 
conditions measured over 
 
a single fi nancial year, with 
 
appropriate targets 
 
set and assessed by the 
 
Committee at its 
 
discretion 
•
?inancial measures 
 
that are identifi ed as Ħey 
 
indicators of success 
 
against the strategy 
 
(e.g. EBITDA and revenue) 
 
will represent the majority 
 
of Œart A of the awards, 
 
with any other measures 
 
(e.g. strategic, E•@ and/
 
or personal objectives), 
 
where appropriate, 
 
representing the balance 
•
30% of maximum 
 
Œart A will be payable for 
 
achievement of 
 
a Threshold level of 
 
performance, rising to 
 
100% of maximum Œart A 
 
for reaching •tretch 
 
targets 
•
Targets are set and/or 
 
reviewed annually. 
 
deasures and weightings 
 
may change each year to 
 
refl ect any year-on-year 
 
changes to business 
 
priorities at the discretion 
 
of the ommittee 
•
Targets for Threshold and 
 
•tretch performance will 
 
be disclosed  
 
retrospectively 
•
Œart B of the awards 
 
will not be subject to 
 
any formulaic performance 
 
conditions. 
Purpose and link to 
strategy
mperatđon
daxđİuİ opportunđty
Framework used to 
assess perforİance

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
112
*leİent
Shareholding 
reřuđreİent
•
To support long-term 
commitment to the 
 
company and the
 
alignment of executive
 
director interests with
 
those of shareholders
•
The Remuneration 
 
ommittee has adopted
 
formal shareholding
 
guidelines that will
 
encourage executive
 
directors to build up
 
over a five-year period
 
and then subseřuently
 
hold a shareholding
 
eřuivalent to a percentage
 
of base salary. Adherence
 
to these guidelines is
 
a condition of continued
 
participation in the eřuity
incentive arrangements
̏ 
These guidelines will
 
continue to apply for
 
a minimum of two
 
years following a directoŗs
 
cessation of employment
̏ 
200% of salary for
 
executive directors, rising
 
to 400% of salary on
 
maturity of the
 
@rowth Œlan
None
Purpose and link to 
strategy
mperatđon
daxđİuİ opportunđty
Framework used to 
assess perforİance
hođce of perforİance İeasures and approach to tarĈet settđnĈ
The performance metrics and targets that are set for the executive directors via the various
incentive arrangements are carefully selected to align closely with the group̧s strategic plan
and Ħey performance indicators.
@roƂtĎ Œlan 
The primary performance measure of the @rowth •hare Œlan is share price growth over
a five-year period. The targets reflect the ambitious growth plans for the group and the
performance measure ensures that executive directorş and senior managerş interests are
fully aligned with shareholders.  
ooĎoo IncentiƁe Œlan 
Œart A of awards under the Boohoo Incentive Œlan are predominantly determined on the
basis of performance against financial measures, which are identified as the Ħey indicators
of success against the strategy that is set annually. In line with the approach for the annual
bonus in previous years, additional non-financial metrics will be measured through Œart A of
the Boohoo Incentive Œlan. The precise metrics chosen, along with the weightings of each,
may vary from year to year. The ommittee will review the performance measures and
targets each year and vary them as appropriate to reflect the priorities for the business in
the year ahead.
$đfferences đn reİuneratđon polđcy for executđƁe dđrectors coİpared to other 
employees 
The ommittee has regard to pay structures across the wider group when setting the
remuneration policy for executive directors. The ommittee, in particular, considers the
general basic salary increase for the broader worĦforce when determining the annual salary
review for the executive directors.   
mverall, the remuneration policy for the executive directors is more heavily weighted
towards performance-related and long-term elements of pay than for other employees.
\ong-term incentives are provided for those employees considered to have the greatest
potential to influence overall levels of performance and those whose retention within the
group is regarded as important. That said, a portion of the tranches awarded under the
@rowth •hare Œlan will be set aside for distribution to a wider employee population and to
further the commitment to encourage widespread eřuity ownership, the group continues
to operate a Fd approved •A½E share option scheme.
eİuneratđon polđcy table for executđƁe dđrectors 
Continued...
*leİent
Growth 
Share Plan
̏ 
Intended to align the long-
 
term interests of
 
participants  with those of
 
shareholders
•
To drive long-term
 
sustainable growth and
 
deliver significant
 
shareholder value
•
The @rowth •hare Œlan
 
is divided into five distinct
tranches. 
•
Tranches 1 and 2 will vest
 
on the first anniversary
 
of the achievement of
the relevant share price 
 
performance condition
 
with tranches 3, 4
 
and 5 vesting on the
 
third anniversary of the
 
achievement of the
relevant share price 
 
performance condition
•
Any vesting periods which
 
have not come to an end
 
by the fifth anniversary of
 
the date of grant will
 
continue for a maximum of
 
a further 12 months
•
ecovery and withholding
provisions apply in 
certain circumstances 
 
at the discretion of
 
the ommittee (including
 
where there has been a
 
misstatement of accounts,
an error in assessing 
any applicable 
 
performance condition,
 
misconduct on the part
 
of the participant, serious
 
reputational damage to
 
the group, and/or
 
corporate failure)
•
The maximum potential
 
pay-out for executive
 
directors is as followṡ
 
- Xohn \yttlė £50m
 
- arol Zanė £20m (arol
 
 will not participate in any
 
award from either tranche
 
1 or tranche 2)  
•
A further potential
 
aggregate pay-out of
 
£15m has been reserved
 
for any new joiners during
 
the measurement period
•
Each tranche is subject
to a stretching 
 
performance condition
 
whereby a distinct ˫0-day
 
average share price hurdle
 
must be achieved
Pension
̏ 
To aid recruitment and
retention
̏ 
To provide an appropriate
 
level of fixed income
̏ 
Executive directors
may receive an employer’s 
pension contribution or 
 
cash allowance
̏ 
Employeŗs defined
contribution or cash 
 
allowance up to 5% of
salary
      n/a
Purpose and link to 
strategy
mperatđon
daxđİuİ opportunđty
Framework used to 
assess perforİance
mther 
benefits
̏ 
To provide a competitive
 
benefits pacĦage
̏ 
Executive directors may
 
receive benefits including
 
health care, income
 
protection and life
 
assurance, as well as other
 
standard group-wide
 
benefits offered by the
 
group from time to time
•
Executive directors are
also eligible to participate 
in any all-employee 
 
share plans operated by
the company on the same 
 
basis as for other eligible
 
employees (and in line
 
with relevant Fd rules)
 
̘ dahmud Zamani and
 
arol Zane have chosen
not to participate in these 
schemes 
̏ 
The value of benefits
 
may vary from year-to-
 
year depending on the
cost to the group 
n/a

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
114
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
114
The level of performance-related 
pay varies within the group by 
grade of employee and is informed 
by the specifi c responsibilities of 
each role as appropriate. 
The ommittee has not consulted 
directly with employees in 
designing the remuneration policy 
for the directors. 
•erƁđce contracts and loss of 
offi ce payİents 
Executive directors are not 
employed on fi xed-term contracts. 
Service contracts normally continue 
until the executive directoŗs 
agreed retirement date or such 
other date as the parties agree. 
The group̧s policy is that executive 
oohoo IncentđƁe Œlan Œart A on terİđnatđon 
There is no contractual entitlement to any payments from the Boohoo Incentive Œlan on termination. At the discretion of the 
ommittee a pro rata value in respect of Œart A of an award may become payable in certain circumstances at the normal payment 
date for the period of active service only.   
oohoo IncentđƁe Œlan Œart  and GroƂth •hare Œlan on terİđnatđon 
Any share-based entitlements granted under the group̧s share plans will be determined on the basis of the plan rules. In 
determining whether an executive director should be treated as a good leaver under the plan rules, the ommittee will taĦe into 
account the performance of the individual and the reasons for their departure and, in the event of this determination being made, 
will set out its rationale in the following Annual eport on emuneration.   
Approach to recruđtİent and proİotđons 
The remuneration pacĦage for a new executive director would generally be set in accordance with the terms of the group̧s 
remuneration policy in force at the time of appointment and would be subject to the individual limits set out in the policy table 
above. In addition, with specifi c regard to the recruitment of new executive directors (whether by external recruitment or internal 
promotion), the remuneration policy will allow for the followinġ  
•
·here new joiners or recent promotions have been given a starting salary at a discount to the mid-marĦet level, a series of 
 
increases above those granted to the wider worĦforce, in salary percentage terms, may be awarded over the following few 
 
years subject to satisfactory individual performance and development in the role. 
•
The ommittee may offer additional cash and/or share-based elements when it considers these to be in the best interests 
 
of the group and its shareholders. Any such additional payments would aim to refl ect the terms and value of remuneration 
 
relinřuished when leaving the former employer.   
•
The Boohoo Incentive Œlan would operate in accordance with the terms of the policy, subject to the overriding discretion of 
 
the ommittee. Depending on the timing and responsibilities of the appointment, it may be necessary to set different 
 
performance measures and targets in the fi rst year.  
•
?or an internal executive appointment, any variable pay element awarded in respect of the former role would be allowed 
 
to pay out according to its terms, adjusted as relevant to taĦe into account the appointment. In addition, any other ongoing 
 
remuneration obligations existing prior to appointment would continue.  
•
?or external and internal appointments, the ommittee may agree that the group will meet certain relocation expenses 
 
as appropriate. 
?or the appointment of a new hairman or non-executive director, the fee arrangement would generally be set in accordance with 
the fee policy in force at that time. 
*xternal non-executđƁe dđrector posđtđons 
The group allows executive directors to hold external directorships subject to agreement by the hairman on a case-by-case basis 
and, at the discretion of the ommittee, to retain the fees received from those roles.   
Non-executđƁe dđrectorş letters of appođntİent 
The non-executive directors do not have service contracts with the group, but instead have letters of appointment. The letters 
of appointment are usually renewed every three years. Termination of the appointment may be earlier at the discretion of 
either party on one montḩs written notice for non-executive directors. None of the non-executive directors is entitled to any 
compensation if their appointment is terminated. Appointments will be subject to re-election at the Annual @eneral deeting by 
rotation.  
directors will be employed on a 
contract that can be terminated 
by the group on giving no more 
than one yeaŗs notice, with the 
executive director reřuired to 
give up to one yeaŗs notice of 
termination. 
A directoŗs service contract may 
be terminated without notice 
and without any further payment 
or compensation, except for 
sums earned up to the date of 
termination, on the occurrence 
of certain events such as gross 
misconduct.  The circumstances 
of the termination (taĦing 
into account the individuaļs 
performance) and an individuaļs 
duty and opportunity to mitigate 
losses are taken into account by 
the ommittee when determining 
amounts payable on/following 
termination.  The group’s policy is 
to reduce compensatory payments 
to former executive directors 
where they receive remuneration 
from other employment during 
the compensation period.  The 
ommittee will consider the 
particular circumstances of 
each leaver on a case-by-case 
basis and retains fl exibility as to 
at what point, and the extent 
to which, payments would be 
reduced.  Details will be provided 
in the relevant Annual Report 
on emuneration should such 
circumstances arise. 
UK CORPORATE GOVERNANCE CODE
Continued...
*leİent
Fees
̏ 
To recruit and retain high 
 
calibre non-executives
̏ 
?ees are determined by the board, with non-executive 
 
directors abstaining from any discussion or decision in 
 
relation to their fees 
•
Non-executive directors are paid an annual fee for all 
 
board duties, which will include an annual award of shares 
 
(with the value of shares normally determined at the 
 
marĦet price in ?ebruary of each year)  
•
In relation to the cash element, fees are normally paid 
 
monthly n relation to the share element there will be 
 
certain restrictions that prevent the director selling these 
 
shares during the period of their appointment 
•
Non-executive directors will not receive awards under any 
 
of the group̧s incentive arrangements or receive any 
 
pension provision  
•
The fee levels are reviewed on a periodic basis, with 
 
reference to the time commitment of the role and 
 
marĦet levels in companies of comparable siƑe and 
 
complexity  
•
In exceptional circumstances, if there is a temporary yet 
 
material increase in the time commitment for non-
 
executive directors, the board may pay extra fees to 
 
recognise the additional worĦload 
•
Non-executive directors shall be entitled to have 
 
reimbursed all expenses that they reasonably incur in the 
 
performance of their duties, including taxes payable 
 
thereon
̏ 
There is no cap on fees 
 
?ees may be increased 
 
to ensure they continue to 
 
appropriately recognise 
 
the time commitment of 
 
the role 
•
Any increases will be 
 
referenced to fee levels 
 
for non-executive 
 
directors in general and to 
 
fee levels in companies of 
 
a similar siƑe and 
 
complexity  
Purpose and link to 
strategy
mperatđon
daxđİuİ opportunđty
In summary, the contractual provisions are as followṡ
(1) The ommittee may elect to maĦe a lump sum termination payment (up to a maximum of 12 monthş base salary) as part of an executive 
directoŗs termination arrangements where it considers it appropriate to do so. 
Provision 
Notđce perđod 
œerİđnatđon payİent 
hanĈe of control 
Detailed terms 
daximum of 12 months from both the company and the executive director 
Œayment in lieu of notice of base salary only, normally subject to mitigation and paid 
monthly(1) subject to the discretion of the ommittee 
In addition, any statutory entitlements would be paid as necessary 
There are no enhanced provisions on a change of control 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
116
116
This section of the emuneration eport contains details as to how the group̧s remuneration policy was implemented during 
the year ended 2˫ ?ebruary 2024. 
$đsclosure of dđrectorş sđnĈle-fi Ĉure total reİuneratđon for the year ̘ audđted đnforİatđon 
The total single-fi gure remuneration of the directors during the year ended 2˫ ?ebruary 2024 is set out beloẇ 
ANNUAL REPORT ON REMUNERATION
(1) 70% of the annual bonus payments to dahmud Zamani, arol Zane and Xohn \yttle will be paid in shares, with a vesting date in day 2025. The 
remaining £300,000 will be paid as a cash payment. 
(2) •haun dcabe served as a non-executive director until 3 mctober 2022 when he was appointed as the ?m. The 2023 amounts disclosed above 
include amounts relating to his remuneration as the ?m and fees earned as non-executive director (£40,833).  
 
£ 
£ 
£ 
£ 
£ 
£ 
£
EXECUTIVE 
DIRECTORS 
Mahmud Kamani
 
2024  
494,909  
8,064  
–  
–  
1,000,000  
1,502,973 
 
 
 
2023  
476̆246  
79̆108  
̘  
̘  
476̆246  
1̆031̆600 
Carol Kane
 
2024  
494,909  
4,250  
24,745  
–  
1,000,000  
1,523,904 
    
 
2023  
476̆246  
6̆2˧7  
28̆23˧  
̘  
476̆246  
986̆984 
John Lyttle
 
2024  
676,329  
3,029  
33,817  
–  
1,000,000  
1,713,175 
  
 
 
2023  
6˧0̆867  
8̆178  
38̆˧87  
̘  
6˧0̆866  
1̆348̆498 
Neil Catto
 
2024  
26,523  
220  
1,326  
409,183  
–  
437,252 
    
 
2023  
317̆498  
3̆472  
18̆823  
̘  
̘  
339̆793 
Shaun McCabe (2)
 
2024  
427,500  
7,091  
21,375  
585,000  
–  
1,040,966 
    
 
2023  
227̆179  
997  
9̆37˧  
̘  
187̆˧00  
42˧̆0˧1 
Stephen Morana
 
2024  
16,200  
43  
810  
–
–  
17,053 
    
 
2023  
̘  
̘  
̘  
̘  
̘  
̘ 
Executive directors  
 
2024  2,136,370  
22,697  
82,073  
994,183  
3,000,000  
6,235,323 
    
 
2023  2̆148̆036  
98̆012  
9˧̆020  
̘  
1̆790̆8˧8  
4̆131̆926 
NON-EXECUTIVE 
DIRECTORS
Kirsty Britz
 
2024  
70,000  
–  
–  
10,000  
–  
80,000 
    
 
2023  
70̆000  
̘  
̘  
10̆000  
̘  
80̆000 
Iain McDonald
 
2024  
79,167  
–  
–  
20,000  
–  
99,167 
 
 
 
2023  
70̆000  
̘  
̘  
10̆000  
̘  
80̆000 
Tim Morris
 
2024  
82,500  
–  
–  
10,000  
–  
92,500 
    
 
2023  
60̆000  
̘  
̘  
10̆000  
̘  
70̆000 
Brian Small
 
2024  
10,000  
–  
–  
–  
10,000 
    
 
2023  
120̆000  
̘  
̘  
20̆000  
̘  
140̆000 
Alistair McGeorge
 
2024  
110,462  
–  
–  
20,000  
–  
130,462 
  
 
 
2023  
-  
̘  
̘  
-  
̘  
- 
John Goold
 
2024  
58,872  
–  
–  
10,000  
–  
68,872 
 
 
 
2023  
-  
̘  
̘  
-  
̘  
- 
NON-EXECUTIVE 
  
2024  
411,001  
–  
–  
70,000  
–  
481,001 
DIRECTORS
 
2023  
320̆000  
̘  
̘  
˧0̆000  
̘  
370̆000  
Total
 
2024  2,547,371  
22,697  
82,073  
1,064,183  
3,000,000  
6,716,324 
    
 
2023  2,468,036  
98,012  
95,020  
50,000  
1,790,858  
4,501,926 
 Fixed remuneration 
 
           Variable remuneration
Base salary 
and fees
Other
eıefi ts
Pension 
equivalent
Annual 
bonus (1)
Total

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
118
118
?iĈŬres iı the siıĈle total fi ĈŬre remŬıeratioı iıclŬde the ćolloƂiıĈ ćor the fi ıaıcial year: 
Base salary and fees
The amount of salary or non-executive directorş fees. 
eıefi ts
The value of private medical insurance, income protection, life 
assurance, company car and fuel costs based on the taxable value 
and driver services. 
Pension / Pension equivalent
·here an executive has elected to forego company pension 
contributions due to pension cap restrictions, an amount of up to 
5% is paid as a supplementary element, being the company cost-
neutral eřuivalent of the pension cost and employeŗs NI foregone. 
Other
Any termination payments to Executive Directors who left the 
business in the fi nancial period as well as the value of free shares 
issued to non-executive directors in the fi nancial period as part of 
their fees.  
Annual bonus
The amount of performance-related bonus receivable. ?urther 
details of the performance outcome can be found below. 
Annual bonus
?or the year ended 2˫ ?ebruary 2024, dahmud Zamani̧s, arol Zanȩs and Xohn \yttlȩs maximum potential 
bonus was 300% of basic salary. The 2024 bonus targets werė 20% based on revenuë 30% on Adjusted 
EBITDÄ 10% on Adjusted ?ree ash ?low, 15% on E•@ measures, 10% on international supply chain 
milestones, 10% on IT project delivery and 5% on new customer acřuisition. Bonus entitlement targets were 
as followṡ 
ANNUAL REPORT ON REMUNERATION
Continued...
Bonus entitlement %
Financial target range
Revenue target:
Threshold £1,652 million  
6% 
¡pper limit £1,818 million or more  
20% 
Adjusted *Iœ$A tarĈeṫ  
Threshold £63 million  
˫% 
¡pper limit £˫5 million or more  
30% 
Adjusted Free Cash Flow target:  
Threshold (£60 million)  
3%  
¡pper limit Nil or more  
10% 
Non-fi nancđal tarĈets 
Delivery against E•@ measures 
15%
International supply chain milestones 
10%
IT project delivery  
10%
New customer acřuisition 
5%   
?or the fi nancial targets set out above, the amount of bonus payable varies on a sliding 
scale between the threshold and upper limit shown. ?or the fi nancial year ended 2˫ 
?ebruary 2024, revenue was £1,460.8 million, Adjusted EBITDA was £2˫.2 million and 
Adjusted ?ree ash ?low was -£63 million̈ therefore the formulaic bonus outcome for 
these elements was 0%.  
The non-fi nancial objectives were based on successfully delivering E•@ measures (15% 
of the overall bonus), progress against international supply chain milestones (10% of the 
overall bonus), progress against IT project delivery (10% of the overall bonus) and new 
customer acřuisition (5% of the overall bonus).  
¡sing the formulaic outcome alone, the ?½24 annual bonus out-turn was 0% of 
maximum. 
Fowever, the emuneration ommittee feels that the formulaic outcome is not an 
accurate refl ection of the excellent worĦ carried out during ta he year to set the business 
up for future success, nor will it ensure that the management team is motivated and 
retained throughout the next fi nancial year which will be pivotal for the group̧s long-term 
success. As such, the emuneration ommittee determined to pay annual bonuses of 
4˫.1% of maximum to Xohn \yttle and 67.1% of maximum to dahmud Zamani and arol 
Zane. Bonuses were subseřuently payable as followṡ 
Naİe  
onus ͬ of 
?½2024 onus 
mf Ƃhđch   
mf Ƃhđch deferred
salary
pađd đn cash
into shares
Naİe  
mptđon 
No. of ordđnary *xercđse    $ate of Ĉrant  
*xercđse perđod
scheİe 
shares under prđce (p)
 
option
dahmud Zamani  
201.4%  
£1,000,000  
£300,000  
£700,000 
arol Zane  
201.4%  
£1,000,000  
£300,000  
£700,000 
Xohn \yttle  
147.4%  
£1,000,000  
£300,000  
£700,000 
dahmud Zamani 
2022 \TIŒ  
1,738,230  
1p  
01/07/2022  
01/07/2025 - 01/07/2032 
arol Zane  
2022 \TIŒ  
1,738,230  
1p  
01/07/2022 
01/07/2025 - 01/07/2032 
Xohn \yttle  
2022 \TIŒ  
2,375,568  
1p  
01/07/2022  
01/07/2025 - 01/07/2032 
Long-term share incentives 
The executive directors hold options under the \TIŒ subject to the achievement of 
performance conditions as followṡ  
2022 grant  
The performance targets for the options granted on 1 Xuly 2022 are based on the 
achievement of the following Ħey criteriȧ 
Œerforİance İetrđc
elative Total •hareholder 
eturn compared to the 
constituents of the ?T•E 
250 index (excluding 
investment trusts)
Adjusted Earnings per •hare
ompounded Annual 
evenue @rowth 
40%
20%
20%
Weighting
dedian ranĦing
18p
12% A@ from 
?½2022 revenue fi gure
œhreshold 
(25% vesting)
¡pper řuartile ranĦing
23p
17% A@ from ?½2022 
revenue fi gure
daxđİuİ
 (100% vesting)

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
120
120
All-employee Share Incentive Plan (“SIP”) 
The Fd-approved all-employee •hare Incentive Œlan purchases shares and holds them in trust for the 
benefi t of employees who remain with the group for three years. There are no performance criteria for the •IŒ 
shares. The directors hold the following options over shares under this schemė 
Save As You Earn share scheme (“SAYE”) 
The Fd-approved all-employee •ave as ½ou Earn scheme allows employees to purchase shares at a discount 
of up to 20% of marĦet price at the date of grant on the future option date. There are no performance criteria 
for the •A½E shares. The directors hold the following options over shares under this schemė 
Performance graph and table 
The graph below illustrates the group̧s Total •hareholder eturn since Admission in darch 2014 relative to 
two broad eřuity marĦet indices, the ?T•E AId 100 index and the ?T•E 250 index. 
The table below sets out the total remuneration of the Em over the period since Admission, as disclosed in 
the •ingle ?igure table in each yeaŗs Directorş emuneration eport. dahmud Zamani and arol Zane served 
as Xoint Ems until Xohn \yttlȩs appointment in darch 201˫. 
The graph illustrates 
the group’s Total 
•hareholder eturn since 
Admission in darch 2014 
relative to two broad 
eřuity marĦet indices, 
the ?T•E AId 100 index 
and the ?T•E 250 index.
Naİe 
  No. of ordđnary 
Œurchase 
$ate of Ĉrant 
daturđty date 
  
shares held 
prđce 
 
đn trust 
(pence)
Xohn Lyttle  
884  
226.12  
23̒08̒2019  
23̒08̒2022 
Xohn Lyttle  
974  
369.˧˧  
19̒02̒2021  
19̒02̒2024 
Xohn Lyttle  
 
3̆136  
114.78  
13̒01̒2022  
13̒01̒202˧ 
Naİe  
*stđİated shares to be 
mptđon prđce 
$ate of Ĉrant 
mptđon date  
purchased at optđon date  
(pence) 
Xohn Lyttle  
60̆000  
30.00  
07̒11̒2022  
01̒12̒202˧ 
œotal •đnĈle 
Figure (£000)
2015
dahİud 
Zaİanđ
217
0%
N̒A
dahİud 
Zaİanđ
379
90%
N̒A
dahİud 
Zaİanđ
396
100%
N̒A
dahİud 
Zaİanđ
893
100%
N̒A
dahİud 
Zaİanđ
1,062
100%
N̒A
Carol 
Zane
235
0%
N̒A
Carol 
Zane
390
90%
N̒A
Carol 
Zane
410
100%
N̒A
Carol 
Zane
914
100%
N̒A
Carol 
Zane
1,072
100%
N̒A
Xohn 
Lyttle
2,702
100%
N̒A
Xohn 
Lyttle
1,578
100%
N̒A
Xohn 
Lyttle
1,389
75%
N̒A
Xohn 
Lyttle
1,348
50%
N̒A
2016
2017
2018
2019
2020
2021
2022
2023
œotal •đnĈle 
Figure (£000)
Annual bonus 
payment (% of 
İaxđİuİ)
LœIŒ ƁestđnĈ 
level (% of 
İaxđİuİ)(1)
(1) During their tenure as Xoint Ems, dahmud Zamani and arol Zane did not participate in long-term incentive arrangements. ?or Xohn \yttle, there 
were no long-term incentives which vested in respect of ?½2020, ?½2021 or ?½2022. This excludes the shares he received as compensation for the 
loss of short and long-term incentives, which lapsed on leaving his previous employer, as disclosed in the 2020 Directorş emuneration eport. 
The remaining 20% of the 2022 \TIŒ grant relates to three Ħey performance indicators from our broader E•@ 
agenda. ·e have set a frameworĦ for their assessment, in each case by the end of ?½2025, as set out beloẇ
• CLOTHES. MADE SMARTER
 
 
• All our polyester and cotton products will contain recycled or more sustainably sourced materials
 
 
• Resale and/or end-of-life off ers available across all brands
 
 
• All customer garment packaging will be reusable, recyclable or compostable.
• SUPPLIERS. ON BETTER TERMS
 
 
• All products from manufacturing units in the UK will come from suppliers that can demonstrate they 
 
 
 
are sending zero waste to landfi ll
 
 
• Publicly demonstrate continued progress, post Agenda for Change, on ethical and sustainable supplier 
 
 
 
management programme, resulting in improvements in worker standards and rights
 
•  OUR BUSINESS. TAKING ACTION
 
 
• Climate change embedded in risk management and board-level commercial decisions to assess the 
 
 
 
impact of commercial decisions on achieving SBTi targets. On track to achieve carbon reductions 
 
 
 
across value chain aligned with SBTi equivalent to 52% emissions, relative to growth 
 
 
• To receive independent external recognition via an award, accreditation or kitemark for:
 
 
 
• Being an organisation that cares about doing things right and values its people; or
 
 
 
• Being an organisation that has a genuine and authentic commitment to driving diversity and inclusion
Performance will be measured over a three-year period to the end of FY2025. Minimum ‘threshold’ and ‘stretch’ 
targets have been established by the Committee against these criteria. The EPS element vests on a straight-line 
basis between target intervals from 18p for a 25% vesting to 23p for 100% vesting. The TSR element vests on 
a straight-line basis between target intervals from median TSR performance against the comparator group for 
25% vesting to upper quartile TSR performance for a 100% vesting.  
Conditional Share Awards
•haun dcabe was granted a onditional •hare Award as part of his recruitment to the hief ?inancial 
mffi cer role in respect of the loss of benefi ts which lapsed on leaving his previous employment. The vesting 
of the award was conditional on •hauņs continued employment as the group̧s ?m according to the 
following schedulė  
ANNUAL REPORT ON REMUNERATION
Continued...
Grant $ate  
No. of ordđnary shares under optđon  
¶est $ate 
03/10/2022  
1,253,109  
01/05/2023 
03/10/2022  
1,575,812  
01/05/2024 
03/10/2022  
244,857  
01/05/2025 
·hen •haun stepped down from the ?m role on 22 Xanuary 2024 he forfeited any awards which had not 
reached their vest date. As a result a total of 1,820,66˫ options lapsed, those being the awards due to vest in 
day 2024 and day 2025 respectively. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
122
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
Directors’ interests in shares 
The table below sets out the benefi cial and non-benefi cial interests in the number of ordinary shares as at 
the year end. 
Growth Plan
mn 8 darch 2023 following shareholder approval of the @rowth •hare Œlan, Xohn \yttle, arole Zane and •haun 
dcabe subscribed for @rowth Œlan awards of 14,668, 4,528 and 7,334  ordinary shares of 0.1p each (̤ 
mrdinary •hares̥) respectively in boohoo Foldings \imited, an intermediary holding company of the group. 
*ĩiƴiæiĩitƈ
The awards granted to the executive directors are as followṡ
¶estinƴ hŬrdĩes and aƂard siƑes
The @rowth Œlan awards is divided into fi ve distinct tranches, each subject to a performance condition 
whereby a distinct ˫0-day average share price hurdle must be achieved within an overall fi ve-year 
measurement period from the date of grant as set out beloẇ 
Naİe
Xohn Lyttle
•haun dcabe
arol Zane
Role
*m
*m
o-founder
•hare of executđƁe dđrector portđon of total aƂard sđƑe (as at the 
date of the perforİance condđtđons beđnĈ achđeƁed)
28.6% (up to £50.0m)
14.3% (up to £25.0m)
11.4% (up to £20.0m)
œranche 1  
œranche 2  
œranche 3  
œranche 4  
œranche ˧
Furdle boohoo share prđce2  
95p  
158p  
237p  
316p  
395p
Iİplđed İarĦet cap 
͓1.2bn  
͓2.0bn  
£3.0bn  
£4.0bn  
£5.0bn 
AƂard sđƑe as at the date 
of the perforİance
condđtđon beđnĈ achđeƁed˺  
͓17.˧İ  
͓2˧.0İ  
͓37.˧İ  
͓40.0İ  
͓˧˧.0İ 
Implied shareholder value
created oƁer the terİ of the
of the plan˺  
͓0.6bn 
͓1.4bn 
͓2.4bn 
͓3.4bn 
͓4.4bn
(1) Assuming the whole tranche is awarded and subsisting 
(2) arol Zane will not participate in any award either from tranche 1 or tranche 2 
Mahmud Kamani
Carol Kane
John Lyttle
Stephen Morana 
Kirsty Britz 
Iain McDonald
Tim Morris
John Goold 
Alistair McGeorge 
Free share 
award 
under NED 
remuneration 
policy 
Shares 
acquired 
during the 
year
Shares 
disposed of 
during the 
year 
eıefi cially 
owned at 
29 February 
2024
As a % of 
share capital
Outstanding 
share 
options
Shares held 
under SIP
SAYE 
options 
granted
Total 
interests in 
shares at 
29 February 
2024
Name
eıefi cially 
owned at 
28 February 
2022
157,979,880  
–  
–  
–  
157,979,880  
12.45%  
2,124,856  
–  
–  
160,104,736 
20,000,000  
–  
–  
–  
20,000,000  
1.58%  
2,124,856  
–  
–  
22,124,856 
 
188,172  
–  
–  
–  
188,172  
0.01%  3,497,380  
4,994  
60,000  
3,750,546 
-  
–  
–  
–  
129,097  
0.01%  
–  
–  
–  
129,097 
 
30,592 
29,473  
–  
–  
60,065  
0.00%  
–  
–  
–  
60,065 
 
751,928  
58,945  
–  
–  
810,873  
0.06%  
–  
–  
–  
810,873 
 
46,262  
29,473  
–  
– 
75,735  
0.01%  
–  
–  
–  
75,735 
–  
29,473  
–  
–  
29,473  
0.00%  
–  
–  
–  
29,473 
–  
58,945  
–  
–  
58,945  
0.00%  
–  
–  
–  
58,945 
mption A was chosen as it represents the most accurate means of identifying the relevant employees at each 
percentile level.  
The worĦforce comparison is based on data for the years ended 28 / 2˫ ?ebruary. The median is considered 
to be representative of the wider pay and reward of the ¡Z worĦforce. The group believes that the median 
pay ratio accurately refl ects the comparison between the Em̧s remuneration and the pay for ¡Z employees 
and is consistent with wider pay, reward and progression policies affecting ¡Z employees.  
There is an obvious differential between the pay for the Em and for the wider employee base, with the Em̧s 
remuneration refl ecting marĦet norms for leaders of listed companies. ?or all employees, the group strives 
to offer a competitive pay and benefi ts pacĦage relevant to the roles performed. This includes participation 
in the •A½E share scheme (offered to all eligible employees) and, at more senior levels, participation in 
additional bonus and long-term incentive schemes. 
Chief Executive’s remuneration compared to all other employees of the group
Œercentage change of hief Executivȩs base salary in the year compared to that of all employeeṡ 
Œercentage increase in hief Executivȩs annualised base salary  
4.0% 
Average percentage increase in all employeeş base salaries  
8.1% 
The hief Executivȩs total single fi gure remuneration ratio to the eřuivalent pay for the lower řuartile, 
median and upper řuartile ¡Z employees, calculated using option A of the ompanies (discellaneous 
eporting) eřuirements 2018 is as followṡ 
ANNUAL REPORT ON REMUNERATION
Continued...
½ear 
2˧th percentđle ratđo  
˧0th percentđle ratđo  
7˧th percentđle ratđo
2024  
71:1  
63:1  
48:1 
2023  
5˫̇1  
52̇1  
37̇1 
2022  
63̇1  
53̇1  
3˫̇1 
2021  
76̇1  
65̇1  
4˫̇1 
2020  
151̇1  
130̇1  
˫5̇1 
 
2024 
 
2023 
 
2022 
 
2021
Œay data ͓000 
ase 
œotal pay 
Base 
Total pay 
Base 
Total pay
Base 
Total pay
salary 
and benefi ts 
salary
and benefi ts 
salary
and benefi ts 
salary
and benefi ts
hđef *xecutđƁe 
678 
1̆713  
6˧1 
1̆3˧2 
637 
1,389 
615 
1,578
remuneration
¡Z eİployees 
22 
24 
22 
23 
20 
22 
19 
21
2˧th percentđle
¡Z eİployees 
24 
27 
2˧ 
26 
23 
26 
21 
24
˧0th percentđle
¡Z eİployees 
33 
36 
33 
36 
32 
36 
29 
32
7˧th percentđle

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
124
124
Fĸĩdinƴ periĸd
mnce the performance condition for each tranche has been achieved, the awards will vest on a subseřuent 
anniversary, in each case, subject to an individual participanţs continued employment (or an individual 
participant having become a ̦@ood \eaveŗ) over the intervening period of time, and assuming no earlier 
change of control of the company, as set out beloẇ  
 
̏ Tranches 1 and 2 will vest on the fi rst anniversary of the achievement of the relevant share price 
 
 performance condition 
 
̏ Each of tranches 3, 4 and 5 will vest on the third anniversary of the achievement of the relevant share 
 
 price performance condition 
̏ Any vesting periods which have not come to an end by the fi fth anniversary of the date of grant will 
 
 continue for a maximum of a further 12 months 
\eaƁing emŗloƈment
̦@ood \eaverş are defi ned as those who cease to be an employee of a group company as a result of death, 
ill health, injury or disability, a relevant transfer within the meaning of the Transfer of ¡ndertaĦings 10 
(Œrotection of Employment) egulations 2006 or the company in which the participant is employed ceasing 
to be under the control of the group. 
Awards held by participants who are @ood \eavers prior to a vesting date will vest on the normal vesting date 
and will be pro-rated for time to refl ect the proportion of time between acřuisition and the date on which the 
relevant performance condition is/was satisfi ed during which the @ood \eaver was an employee. Awards for 
all other leavers prior to a vesting date will lapse in full. 
dalus and claƂbacĦ
The @rowth Œlan provides customary clawbacĦ and malus provisions, which allow the emuneration 
ommittee discretion to reřuire repayment in defi ned circumstances.  
Ďange of control of tĎe grouŗ
The vesting periods set out above will end sooner than these dates upon a change of control of the group by 
virtue of a taĦeover or statutory scheme of arrangement. The price per share at which any relevant change 
of control occurs will be deemed to have been the ˫0-day average for the purpose of determining vesting 
against applicable tranche hurdles. ·here that price per share is between two hurdles, awards will be treated 
as vesting at the level of the higher hurdle but with the award siƑe scaled bacĦ pro tanto.  
omŗosition of tĎe emuneration ommittee 
The members of the ommittee for the fi nancial year were Iain dcDonald (hair), Tim dorris, Alistair 
dc@eorge and Xohn @oold. If reřuested by the ommittee, executive directors are invited to attend meetings 
in order to provide information and advice, to enable the ommittee to maĦe informed decisions. Each 
director is, however, specifi cally excluded from any matter concerning his own remuneration.  
epresentatives of the ommitteȩs retained advisers may also attend meetings by invitation. The ompany 
•ecretary attends meetings as secretary to the ommittee.
AdƁisers to tĎe emuneration ommittee
During the year, the ommittee received advice from Œw on remuneration matters and reporting. The total 
fees paid to Œw in respect of its services during the year were £26,250.  
Œw is signatory to the emuneration onsultants @roup ode of onduct and operates voluntarily under 
this ode, which sets out the scope and conduct of the role of executive remuneration consultants when 
advising ¡Z listed companies. The ommittee regularly reviews the external adviser relationship and is 
comfortable that the advice received during the year was objective and independent.
•ĎareĎolder Ɓoting at A@d 
The table below sets out the results of voting on the Directorş emuneration eport resolution at the A@d 
held on 22 Xune 2023̇ 
The ommittee has refl ected on the level of votes cast against the above resolution and has taĦen this into 
account when proposing the changes to the remuneration policy and its implementation as set out in this report. 
Resolution
ApproƁe the $đrectorş eİuneratđon
Report for the year ended 28 February 2022
For
533,822,735 (67.52%)
Against
256,805,264 (32.48%) 
Withheld
319,517 
IMPLEMENTATION OF REMUNERATION POLICY FOR THE YEAR 
ENDING 28 FEBRUARY 2025 – UNAUDITED 
Base salary
The annual base salaries of the executive directors are as follows. The ommittee has agreed salary increases 
of 3% with effect from 1 day 2024, as set out in the table below. These increases are below the average 
increase for the wider worĦforce of 5%.
Œensđon and other benefi ts
arol Zane and Xohn \yttle receive a 5% compensatory salary element for electing to discontinue receiving a 
company pension̈ this in line with the majority of colleagueş pension contributions. •tephen dorana receives 
a 5% company pension contribution. dahmud Zamani does not receive a company pension contribution.
arol Zane, Xohn \yttle and •tephen dorana receive company health care benefi ts and life assurance. 
dahmud Zamani receives life assurance cover only. arol Zane also receives driver services and dahmud 
Zamani receives driver services and a company fuel card.
oohoo IncentđƁe Œlan 
All of the executive directors are eligible to participate in the Boohoo Incentive Œlan. The ommittee oversees 
the operation of the plan, and any payments are at the discretion of the ommittee. The maximum award for 
the year ending 28 ?ebruary 2025 will be 500% of salary for each of dahmud Zamani, arol Zane, Xohn \yttle 
and •tephen dorana. As per the Directorş emuneration Œolicy this will comprise Œart Ȧ 300% of salary and 
Œart Ḃ 200% of salary for each of the executive directors. 
The value payable under Œart A of the awards will be based on performance measured over the single fi nancial 
year ending 28 ?ebruary 2025. The performance targets for Œart A are based on a combination of fi nancial 
and non-fi nancial performance measures as set out beloẇ  
̏ 
Adjusted EBITDA 
20% 
•
evenue (Net •ales / @d¶)  
16.67% 
•
ash generation measures      
13.33% 
•
E•@  
10% 
•
Œroject delivery                             
 6.67% 
In respect of the remaining 33.33% of Œart A opportunity, this will be subject to super-stretching Adjusted 
EBITDA targets where pay-outs will be delivered for achieving Adjusted EBITDA outcomes above the stretch 
target under the bonus arrangements set out above. Any pay-outs under Œart A of the awards for ?½2025 will 
be subject to a fi nancial underpin such that a threshold @roup Adjusted EBITDA must be reached before any 
payments are made.  
This choice of metrics refl ects measures that have been identifi ed as Ħey indicators of the group̧s success 
against its growth strategy, with non-fi nancial metrics continuing to ensure that the management team 
is focused on driving sustainable performance as well as maĦing continued progress against Ħey project 
deliverables.  
The amount of Œart A of the awards payable will be calculated as a percentage of base salary modifi ed 
by a factor linĦed to the performance targets. An eřuity deferral element for Œart A will apply, such that 
a minimum of one-third of any of Œart A of the awards must be invested in shares and held for at least 
two years. The remaining portion of Œart A of the awards will be payable in cash immediately after the 
announcement of the fi nancial results. 
Œart B of the awards will be granted in the form of ̠nominal/nil̡ cost options, and will vest subject to 
continued employment only in eřual tranches on the fi rst, second and third anniversaries of grant. ¶ested 
shares from fi rst and second tranches of Œart B of the awards must subseřuently be held until the third 
anniversary of grant.  
The Boohoo Incentive Œlan targets, in relation to the fi nancial year ending 28 ?ebruary 2025, are considered 
to be commercially sensitive at this stage.  Details of the targets, performance against those targets, and any 
payments resulting, will be disclosed in next yeaŗs Annual eport on emuneration.
?roİ 1 day 2024  
?roİ 1 Aprđl 2023
dahİud Zaİanđ  
Group *xecutđƁe hađrİan  
͓˧11̆39˧  
͓496̆˧00 
arol Zane  
Group o-founder and *xecutđƁe $đrector  
£511,395  
£496,500
Xohn Lyttle  
hđef *xecutđƁe  
͓698̆8˧˧   
͓678̆˧00 
•tephen dorana   
?m  
͓468̆000 
n̒a

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
126
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
STEPHEN MORANA 
JOHN LYTTLE
STATEMENT OF DIRECTORS’ RESPONSIBILITIES IN RESPECT 
OF THE ANNUAL REPORT AND FINANCIAL STATEMENTS
The directors are responsible for preparing the Annual eport 
and the fi nancial statements in accordance with applicable 
Xersey law and regulations. ompany law reřuires the directors 
to prepare fi nancial statements for each fi nancial year. ¡nder 
that law, the directors have elected to prepare the fi nancial 
statements in accordance with ¡Z-adopted International 
Accounting •tandards (̤I?•̥).  
¡nder company law, the directors must not approve the 
fi nancial statements unless they are satisfi ed that they give a 
true and fair view of the state of affairs of the company and of 
the profi t or loss of the company for that period. In preparing 
those fi nancial statements, the directors are reřuired tȯ 
 
̎ select suitable accounting policies and then apply them  
 
 consistentlÿ  
 
̎ maĦe judgements and estimates that are reasonable and 
 
 prudenẗ  
 
̎ state whether applicable accounting standards have been 
 
 followed, subject to any material departures disclosed and 
 
 explained in the fi nancial statements̈ and  
 
̎ prepare the fi nancial statements on the going concern 
 
 basis, unless it is inappropriate to presume that the 
 
 company will continue in business.  
The directors are responsible for Ħeeping adeřuate accounting 
records that are suffi cient to show and explain the company̧s 
transactions and disclose with reasonable accuracy at any 
time the fi nancial position of the company and enable them to 
ensure that the fi nancial statements comply with the ompanies 
(Xersey) \aw, 1˫˫1. They are also responsible for safeguarding 
the assets of the company and hence for taĦing reasonable 
steps for the prevention and detection of fraud and other 
irregularities. The directors are responsible for the maintenance 
and integrity of the corporate and fi nancial information included 
on the company website. \egislation in the ¡nited Zingdom 
governing the preparation and dissemination of fi nancial 
statements may differ from legislation in other jurisdictions.  
The directors confi rm that, so far as they are aware, there is no 
relevant audit information of which the company̧s auditors are 
unaware. They have taĦen all the steps that they ought to have 
taĦen as directors in order to maĦe themselves aware of any 
relevant audit information and to establish that the company̧s 
auditors are aware of that information.  
mn behalf of the board
John Lyttle 
Stephen Morana
7 day 2024 
7 day 2024
IMPLEMENTATION OF REMUNERATION POLICY FOR THE YEAR 
ENDING 29 FEBRUARY 2024 – UNAUDITED
Continued...
All-eİployee share plans
The company offered Fd-approved •A½E plans in each of the fi nancial years ending from 2016 to 2024 
and it is intended that a further •A½E grant be offered for the fi nancial year ending 28 ?ebruary 2025. The 
executive directors are eligible to participate in the schemes on the same basis as other employees. 
eİuneratđon for non-executđƁe dđrector
The non-executive directors all receive a fee and annual allocation of shares each year to cover all their duties. 
The current annual remuneration iṡ 
The above remuneration will be reviewed annually by the board.  
Iađn dc$onald
hair of the emuneration ommittee
(1) Tim dorris was appointed as hairman of the isĦ ommittee in mctober 2022 and received an annual fee of £70,000 
from this date until 30 April 2023. The increased fee of £80,000 for Tim dorris applies from 1 day 2023. 
(2) Xohn @oold was appointed as a non-executive director and hairman of the Audit ommittee on 27 April 2023 and 
therefore the fees set out above apply from 27 April 2023. 
Naİe
Zđrsty rđtƑ
Iađn dc$onald
œđİ dorrđs1
Xohn Goold2
(appointed 7 April 2023)
Alistair
dcGeorĈe
NED and Chair of 
ESG Committee
NED and Chairman 
of Remuneration 
Committee
NED and Chairman 
of Nomination and 
Risk Committees
NED and Chairman 
of Audit Committee
Deputy Chairman, 
and Senior 
Independent 
Director 
?roİ 1 day 2024
From 1 April 2023
£10,000
£20,000
£10,000
£10,000
£20,000
£72,100 
£82,400
£82,400
£72,100
£123,600
£70,000
£80,000
£80,0001
£70,000
£120,000
£10,000
£20,000
£10,000
£10,000
£10,000
Share 
awards
Fees
Fees
Share
awards

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
128
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
128
Key considerations and benchmarks
Overall materiality 
Basis for determining 
overall materiality 
Rationale for the 
benchmark applied 
£5.1 million (2023: £5.9 million) 
0.35% of revenue (2023: blended rate of 5% of adjusted loss 
before tax and 0.5% of revenue)  
The group has been loss making for successive fi nancial 
periods and given the results for the year ended 29 February 
2024, we deem it appropriate to base overall materiality 
for the fi nancial statements on a revenue benchmark. 
Revenue represents a more consistent driver year-to-year 
in understanding the business as management develop the 
business model for profi tability. As the economic environment 
for online retailers has stabilised since the Covid-19 
pandemic, revenue will remain a more consistent measure of 
management’s performance in delivering value to stakeholders 
and meaningful profi ts in future periods.  
Performance materiality 
Basis for determining 
performance materiality 
£3.6 million (2023: £4.1 million)  
70% (2023: 70%) of the overall materiality  
Rationale for the 
benchmark applied 
In determining the performance materiality, we have 
considered the following factors: 
• 
Our cumulative knowledge of the group and its 
 
environment, including industry specifi c factors; 
• 
The level of signifi cant judgements and estimates; 
• 
The risk assessment and aggregation of risk and the 
 
eff ectiveness of controls; 
• 
The level of changes to the business in the period; 
• 
The control environment of the group’s fi nancial reporting 
 
controls and processes; and 
• 
The stability of key management personnel. 
INDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF BOOHOO GROUP PLC
mpđnđon
·e have audited the fi nancial statements of boohoo group plc (the ̦group̧) for the year ended 2˫ 
?ebruary 2024 which comprise the onsolidated statement of comprehensive income, the onsolidated 
statement of fi nancial position, the onsolidated statement of changes in eřuity, the onsolidated 
cash fl ow statement and notes to the fi nancial statements, including signifi cant accounting policies. The 
fi nancial reporting frameworĦ that has been applied in their preparation is applicable law and ¡Z-adopted 
international accounting standards.  
In our opinion, the group fi nancial statementṡ
•
give a true and fair view of the state of the group̧s affairs as at 2˫ ?ebruary 2024 and of its loss for  
 
 
the year then ended̈  
•
have been properly prepared in accordance with ¡Z-adopted international accounting standards̈ and  
•
have been prepared in accordance with the reřuirements of the ompanies (Xersey) \aw 1˫˫1.  
Basis for opinion
·e conducted our audit in accordance with International •tandards on Auditing (¡Z) (I•As (¡Z)) 
and applicable law. mur responsibilities under those standards are further described in the Auditoŗs 
responsibilities for the audit of the fi nancial statements section of our report. ·e are independent of 
the group in accordance with the ethical reřuirements that are relevant to our audit of the fi nancial 
statements in the ¡Z, including the ?̧s Ethical •tandard as applied to listed entities, and we have 
fulfi lled our other ethical responsibilities in accordance with these reřuirements. ·e believe that the audit 
evidence we have obtained is suffi cient and appropriate to provide a basis for our opinion.  
Conclusions relating to going concern
In auditing the fi nancial statements, we have concluded that the directorş use of the going concern basis 
of accounting in the preparation of the fi nancial statements is appropriate. mur evaluation of the directorş 
assessment of the group̧s ability to continue to adopt the going concern basis of accounting included the 
following audit procedureṡ 
•
mbtaining an understanding of the system of internal control in place around the preparation of the 
 
going concern forecast and future plans for the group through discussions with managemenẗ  
•
mbtaining managemenţs going concern assessment for the period to 28 ?ebruary 2026 and checĦing 
 
the mathematical accuracy of the supporting cash fl ow forecasts/budgets prepared̈ 
•
omparing budgeted performance for the year ended 2˫ ?ebruary 2024 against actual to assess 
 
managemenţs historical forecasting accuracÿ 
•
omparing the supporting cash fl ow forecasts/budgets in the going concern assessment against
 
other long-range cash fl ow forecasts prepared by management to ensure the consistency of Ħey 
 
assumptions̈  
•
hallenging management on the reasonableness of Ħey inputs and assumptions underpinning the 
 
going concern assessment. These challenges included but were not limited tȯ 
·
Œerforming sensitivity analysis on Ħey inputs and assumptions to assess the headroom across the 
 
  
going concern period. Zey inputs and assumptions includeḋ (i) sales growth rates̈ (ii) gross profi t 
 
  
margin̈ (iii) operating expenditurë and (iv) infl ation̈ 
·
Assessing managemenţs reverse stress testing performed and corresponding mitigating actions̈ 
·
Assessing managemenţs assumptions against external factors and marĦet trends for 
 
  
appropriateness̈  
·
Agreeing the opening cash position as at 1 darch 2024 in the going concern assessment to the 
 
  
audited position as at 2˫ ?ebruary 2024̈ and 
·
Assessing the prospective accuracy of managemenţs forecast in 2024 against post year-end 
 
  
banĦ statements and management accounts.  
•
Assessing the compliance with associated covenants and conditions of the evolving redit ?acility 
 
across the going concern period to confi rm its continued availabilitÿ 
•
¡ndertaĦing a review of subseřuent events on matters impacting the going concern assessmenẗ and 
•
onsidering the adeřuacy of the disclosures in the fi nancial statements. 
Based on the worĦ we have performed, we have not identifi ed any material uncertainties relating to 
events or conditions that, individually or collectively, may cast signifi cant doubt on the group̧s ability to 
continue as a going concern for a period of at least twelve months from when the fi nancial statements are 
authorised for issue. 
mur responsibilities and the responsibilities of the directors with respect to going concern are described in 
the relevant sections of this report.
Our application of materiality
The scope of our audit was infl uenced by our application of materiality. ·e set certain řuantitative 
thresholds for materiality. These, together with řualitative considerations, helped us to determine 
the scope of our audit and the nature, timing and extent of audit procedures on the individual 
fi nancial statement line items and disclosures in evaluating the effect of misstatements, both 
individually and in aggregate, on the fi nancial statements as a whole.
·e use performance materiality to reduce to an appropriately low level the probability that the 
aggregate of uncorrected and undetected misstatements exceeds overall materiality. •pecifi cally, 
we use performance materiality in determining the nature and extent of our testing of account 
balances, classes of transactions and disclosures, for example in determining sample siƑes.  
·e agreed with the Audit ommittee that we would report to them misstatements identifi ed 
during our audit above £0.2 million (2023̇ £0.3 million) for the audit of the group as well as 
misstatements below those amounts that, in our view, warranted reporting for řualitative reasons. 
?or each component in scope of the group audit, we allocated a materiality that was less than the 
group materiality. The range of materiality allocated across the components was between £0.1 
million and £5.0 million (2023̇ between £1.1 million and £5.˫ million). 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
130
130
Key Audit Matter
How our scope addressed this matter
 
 - managemenţs source data and by applying the 
 
  ageing provisioning methodology outlined by 
 
  managemenẗ 
 
 - Œerforming an analytical review, involving an 
 
  assessment of the utilisation of the 2023 provision in 
 
  2024 for each component of the total inventory 
 
  provision (e.g. fi nished goods, damaged goods, slow 
 
  moving etc) to assess the reasonableness of the 
 
  current year provision̈ 
 
 - Œerforming sensitivity analysis on the Ħey inputs and 
 
  assumptions to the inventory provision, such as 
 
  ageing bucĦet allocation and ageing provision rates̈ 
 
 - Assessing the completeness of the provision by 
 
  reviewing utilisation of the 2024 provision to date 
 
  (post year-end)̈ 
 
 - Assessing the reasonableness of Ħey inputs and 
 
  assumptions to the model̈ and 
 
 - Testing the mathematical accuracy of the model. 
̏ Testing inventory items to pre year-end purchase 
 
documentation and post year-end sales information, on 
 
a sample basis, to ensure inventories were held at the 
 
lower of cost or net realisable valuë and 
̏ eviewing the disclosures made in the fi nancial 
 
statements to ensure compliance with ¡Z-adopted 
 
international accounting standards, including 
 
transparency with regard to judgements made 
 
surrounding the inventory provision.  
mur worĦ on this Ħey audit matter included the followinġ 
• eviewing and substantively testing a sample of 
 
additions during the year to ensure they met the 
 
recognition criteria under IA• 38 and had been 
 
capitalised accuratelÿ 
• mbtaining managemenţs impairment assessments and 
 
discounted cash fl ow models supporting the assessed 
 
recoverable value of the intangible assets capitalised in 
 
respect of each brand within the group and performed 
 
the following̈ 
 
 - Challenging management on the appropriateness 
 
  of the Ħey assumptions and inputs underpinning the 
 
  discounted cash fl ow models̈ 
 
 - Œerforming sensitivity analysis on Ħey assumptions 
 
  and inputs, including but not limited tȯ (i) sales 
 
  growth rates̈ (ii) profi tabilitÿ (iii) the discount ratë 
 
  and (iv) reasonableness of terminal values and 
 
  perpetuity growth rates̈  
 
 - omparing the discounted cash fl ow forecasts against 
 
  other long-range forecasts prepared by management 
 
  to ensure consistency of Ħey assumptions̈ and 
 
 - Testing the mathematical accuracy of the impairment 
 
  models. 
• Engaging our valuation team as an auditoŗs specialist 
 
to evaluate the net present value of intangible assets and 
 
reviewing the worĦ performed by the auditoŗs specialist 
 
in respect of the assessment of Ħey inputs and 
@iven the aforementioned and the řuantum of the 
balance, the valuation of inventories is considered to be a 
signifi cant risĦ and a Ħey audit matter. 
The group has material intangible assets in respect of 
trademarĦs, customer lists, and the costs in respect of 
acřuiring or developing computer software. As at 2˫ 
?ebruary 2024, management have recognised impairment 
charges in respect of the brand intangible assets totalling 
£22.4m.  
This is an area involving signifi cant judgement and 
estimation by management and therefore there is a risĦ 
that impairment indicators exist in respect of these assets 
and the carrying values are overstated.  
There is a further risĦ that costs pertaining to developing 
computer software have been inappropriately capitalised  
and do not meet the recognition criteria under IA• 38 
Intangible Assets.   
@iven the řuantum of the balance, management 
estimation and judgement involved, the carrying value and 
recoverability of intangible assets is considered to be a Ħey 
audit matter.  
Carrying value and recoverability of intangible assets [refer 
to note 11 and note 1 for the accounting policy] 
INDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF BOOHOO GROUP PLC
Continued...
mur approach to the audđt   
In designing our audit approach, we determined materiality and assessed risĦ of material misstatement in 
the fi nancial statements. In particular, we looĦed at areas involving signifi cant accounting estimates and 
judgements by the directors, including the valuation of inventory, the impairment of intangible assets and 
the valuation of investments in associates. Œrocedures were then performed to address the risĦs identifi ed 
and for the most signifi cant assessed risĦs of misstatement, the procedures performed are outlined below 
in the Ħey audit matters section of this report. ·e re-assessed the risĦs throughout the audit process and 
concluded that the scope remained in line with that determined at the planning stage of the audit.  
A full scope audit  was performed on the fi nancial information of the group̧s operating components located in 
the ¡Z, with the group̧s Ħey accounting function for all such components being based in the same location.  
As a result of our materiality and risĦ assessments, we determined which components reřuired a full scope 
audit of their fi nancial information, with consideration of their signifi cance to the group based on their 
contribution to the group̧s revenue and their risĦ characteristics. mn this basis, we scoped in seventeen 
(2023̇ sixteen) components reřuiring a full scope audit of their fi nancial information, of which eight (2023̇ 
eight) were considered to be fi nancially signifi cant components. The additional nine (2023̇ eight) components 
subject to a full scope audit were selected due to specifi c risĦ characteristics and due to the presence of 
material classes of transactions and account balances. The remaining twenty-three (2023̇ twenty-three) 
components were subjected to analytical procedures at the group level.  
Zey audđt İatters  
Zey audit matters are those matters that, in our professional judgement, were of most signifi cance in our 
audit of the fi nancial statements of the current period and include the most signifi cant assessed risĦs of 
material misstatement (whether or not due to fraud) we identifi ed, including those which had the greatest 
effect oṅ the overall audit strategy, the allocation of resources in the audiẗ and directing the efforts of the 
engagement team. These matters were addressed in the context of our audit of the fi nancial statements as a 
whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.   
Key Audit Matter
How our scope addressed this matter
Valuation of inventories [refer to note 16 and 
note 1 for the accounting policy] 
mur worĦ on this Ħey audit matter included but 
was not limited tȯ 
̏ mbtaining the year-end inventory provision 
 
 - calculation and performing the followinġ 
 
  Testing the provision calculation by tracing 
 
  to the underlying fi nancial information̈ 
 
 - Discussing and documenting our 
 
  understanding of changes to the inventory 
 
  provisioning model with management and 
 
  considering whether this was in line with I
 
  A• 2 and whether the policy was 
 
  appropriate to the changes in the business̈ 
 
 - hallenging the Ħey assumptions and inputs 
 
  in the provisioning model and corroborating 
 
  and obtaining support for them̈  
 
 - Testing on a sample basis the accuracy of 
 
  the ageing analysis produced by 
 
  management by vouching to goods receipt 
 
  notes̈ 
 
 - ¡tilising our IT team to reperform the 
 
  calculation of the ageing provision 
 
  recognised in the fi nancial statements using  
Inventories are carried at the lower of cost or 
net realisable value in accordance with IA• 2 
Inventories.  
The provision in respect of inventories reřuires 
signifi cant judgement from management. 
The provisioning model operates on the 
basis of ageing bucĦets, whereby stocĦ units 
are allocated into an ageing bucĦet based 
on the number of days held as at the year-
end. A provision percentage, determined by 
management, is then applied on each ageing 
bucĦet and this drives the carrying value of stocĦ 
units held at year-end.  
?urthermore variances exists between brands 
with respect to the application of provisioning 
and as such there is a signifi cant risĦ that the 
provision has been inappropriately calculated and 
therefore understated, resulting in inventory not 
being held at the lower of cost and net realisable 
value (valuation) in accordance with the group̧s 
accounting policy.   
ontinued oƁer ŗage̅̅̅̅

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
132
132
INDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF BOOHOO GROUP PLC
Continued...
Key Audit Matter
How our scope addressed this matter
 
assumptions in managemenţs discounted 
 
cash fl ow  models, including appropriate 
 
benchmarĦing of these inputs and 
 
assumptions̈ and 
• eviewing the disclosures made in the fi nancial 
 
statements to ensure compliance with ¡Z-
 
adopted international accounting standards, 
 
including transparency with regard to the 
 
signifi cant judgements and assumptions made 
 
by management in the discounted cash fl ow 
 
models.  
mur worĦ on part (b) of this Ħey audit matter 
included but was not limited to the following ̇  
• mbtaining and reviewing managemenţs 
 
calculations to derive the group̧s share of the 
 
associatȩs profi t for the period covering 
 
18 Xuly 2023 (the date at which management 
 
assessed that signifi cant infl uence was 
 
obtained) to 2˫ ?ebruary 2024 to ensure its 
 
reasonableness and mathematical accuracÿ 
• Obtaining the associate’s management 
 
accounts for the year ended 2˫ ?ebruary 
 
2024, and comparing them to the audited 
 
fi nancial statements for the year ended 
 
28 ?ebruary 2023 and the unaudited interim 
 
fi nancial statements for the 6-month period 
 
end 31 August 2023̈ 
• Œerforming a review of industry and relevant 
 
macroeconomic trends as well as egulatory 
 
News •ervices N• announcements and the 
 
associatȩs broĦer forecasts for E¶B to assess 
 
whether there were any negative factors that 
 
could impact the associatȩs operations̈ and 
• eviewing the disclosures made in the 
 
fi nancial statements to ensure compliance 
 
with ¡Z-adopted IA• reřuirements and that 
 
the disclosures made are accurate and 
 
complete. 
Based on the audit procedures performed, the 
investment in associate is deemed reasonable. 
There is a further risĦ present due to the fact 
that the audit of E¶B̧s fi nancial statements 
has not yet been completed at the date of 
this report and thus the group̧s share of the 
associatȩs profi t for the year accounted for is 
an estimate is based upon management fi nancial 
information.  
This risĦ has been classifi ed as a Ħey audit matter 
due to the signifi cant judgement reřuired to 
be made by management in determining the 
group̧s share of the associatȩs profi t for the 
year. 
¶aluation, classifi cation and recoverability in 
investment in associate ̠refer to note 14 and 
note 1 for the accounting policy̡
mur worĦ on part (a) of this Ħey audit matter 
included but was not limited to the followinġ 
• mbtaining broĦer contract documents to 
 
confi rm the number of shares purchased 
 
during the year ended 2˫ ?ebruary 2024 and 
 
the consideration paid̈ 
• eviewing the banĦ statements to confi rm 
 
the additional payments of consideration 
 
made during the year̈ 
• mbtaining confi rmation of ownership of the 
 
year-end shareholding in the investee and 
 
tracing to third party evidencë 
• Assessing the accounting treatment for the •
step acřuisition on transition of the 
 
investment from I?• ˫ to IA• 28 to ensure 
 
this was accounted for correctly in accordance 
 
with ¡Z-adopted international accounting 
 
standards reřuirements̈ and 
• mbtaining, and reviewing managemenţs 
 
impairment considerations at the year-end 
 
and assessing them in accordance with the 
 
indicators outlined in IA• 28.̈ 
During the prior fi nancial period, the group 
acřuired a strategic investment representing a 
26.47% staĦe in evolution Beauty @roup plc 
(̤E¶B̥), a fellow British online retailer listed on 
AId. The investment was classifi ed as a fi nancial 
asset, and the group made the irrevocable 
election under I?• ˫ ?inancial Instruments to 
recognise the eřuity instrument at fair value 
through other comprehensive income (?¶mI).  
Two further tranches of investments were made 
on 18 Xuly 2023 for a total cash consideration 
of £1.3m, taĦing the group̧s total shareholding 
to 27.13%. In addition, the group placed two 
directors on the board of E¶B and with this 
new presence on the E¶B board, management 
deemed that signifi cant infl uence was obtained 
as per the defi nition under IA• 28 Investment 
in Associates and Xoint ¶entures. mn this basis, 
the investment in an eřuity instrument was 
derecognised and an investment in associate was 
subseřuently recognised at the date signifi cant 
infl uence was obtained, with a fair value uplift of 
£10.2m recognised resulting in a carrying value of 
£26.5m upon recognition.  
There is an underlying risĦ concerning the 
procurement and retention of signifi cant 
infl uence.   
This signifi cant risĦ in relation to infl uence in 
order for the transaction to be recognised in 
accordance with IA• 28 has been classifi ed as a 
Ħey audit matter. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
134
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
134
o AId ules for ompanies 2023̈
o Disclosure @uidance and Transparency ules̈
o ¡Z tax legislation̈ and
o Tax legislation applicable in other jurisdictions.
·e designed our audit procedures to ensure the audit team considered whether there were any indications 
of non-compliance by the group with those laws and regulations. These procedures included, but were not 
limited tȯ 
o daĦing enřuiries of management and those charged with governancë
o eviewing board minutes and minutes of committees of the board̈
o Discussing with internal legal personnel and liaising with external legal consultants̈
o Discussing with the internal audit function and reviewing Ħey reports to the Audit ommitteë
o eviewing legal expenditure nominal ledger accounts̈ and
o eviewing egulatory News •ervices announcements.
̏ ·e also identifi ed the risĦs of material misstatement of the fi nancial statements due to fraud. ·e
considered, in addition to the non-rebuttable presumption of a risĦ of fraud arising from management
override of controls, that the potential for management bias was identifi ed in relation to the valuation
of the inventory provisioning (refer to Ħey audit matters section), provision for returns, legal provisions,
impairment of intangible assets (refer to the Ħey audit matters section), valuation of investments
in subsidiaries, valuation of share-based payments, valuation of deferred tax assets and valuation and
classifi cation of investments in associate (refer to the Ħey audit matters section of this report). ·e
addressed this by challenging the assumptions and judgements made by management when auditing
these signifi cant accounting estimates.
̏ As in all of our audits, we addressed the risĦ of fraud arising from management override of controls
by performing audit procedures which included, but were not limited tȯ the testing of journals̈
reviewing accounting estimates for evidence of bias̈ and evaluating the business rationale of any
signifi cant transactions that are unusual or outside the normal course of business.
Because of the inherent limitations of an audit, there is a risĦ that we will not detect all irregularities, including 
those leading to a material misstatement in the fi nancial statements or non-compliance with regulation.  This 
risĦ increases the more that compliance with a law or regulation is removed from the events and transactions 
refl ected in the fi nancial statements, as we will be less liĦely to become aware of instances of non-compliance. 
The risĦ is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves 
intentional concealment, forgery, collusion, omission or misrepresentation. 
A further description of our responsibilities for the audit of the fi nancial statements is located on the ?inancial 
eporting ounciļs website aṫ www.frc.org.uĦ/auditorsresponsibilities. This description forms part of our 
auditoŗs report.  
Use of our report
This report is made solely to the company̧s members, as a body, in accordance with our engagement 
letter dated 10 darch 2023. mur audit worĦ has been undertaĦen so that we might state to the company̧s 
members those matters we are reřuired to state to them in an auditoŗs report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to anyone, other than the 
company and the company̧s members as a body, for our audit worĦ, for this report, or for the opinions we 
have formed.
Mark Ling ̜Engagement Œartner̝ 
?or and on behalf of ŒZ? Lđttlejohn LLŒ
egistered Auditor
\ondon, ¡Z
7 May 2024
1˧ ·estferry đrcus̆ anary ·harf̆ London *14 4F$
INDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF BOOHOO GROUP PLC
Continued...
mther đnforİatđon
The other information comprises the information included in the annual report, other than the fi nancial 
statements and our auditoŗs report thereon. The directors are responsible for the other information 
contained within the annual report. mur opinion on the fi nancial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our report, we do not express any form of 
assurance conclusion thereon. mur responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the fi nancial statements or our Ħnowledge 
obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such 
material inconsistencies or apparent material misstatements, we are reřuired to determine whether this 
gives rise to a material misstatement in the fi nancial statements themselves. If, based on the worĦ we have 
performed, we conclude that there is a material misstatement of this other information, we are reřuired to 
report that fact.  
·e have nothing to report in this regard. 
Matters on which we are required to report by exception
·e have nothing to report in respect of the following matters in relation to which the ompanies (Xersey) \aw 
1˫˫1 reřuires us to report to you if, in our opinioṅ  
̏ proper accounting records have not been Ħept, or proper returns adeřuate for our audit have not been
received from branches not visited by us̈ or
̏ the fi nancial statements are not in agreement with the accounting records̈ or
Responsibilities of directors
As explained more fully in the •tatement of directorş responsibilities, the directors are responsible for the 
preparation of the fi nancial statements and for being satisfi ed that they give a true and fair view, and for such 
internal control as the directors determine is necessary to enable the preparation of fi nancial statements that 
are free from material misstatement, whether due to fraud or error.  
In preparing the fi nancial statements, the directors are responsible for assessing the group̧s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the directors either intend to liřuidate the group or to cease operations, 
or have no realistic alternative but to do so. 
Ŭditoŗs respoısibilities ćor the aŬdit oć the fi ıaıcial statemeıts
mur objectives are to obtain reasonable assurance about whether the fi nancial statements as a whole are free 
from material misstatement, whether due to fraud or error, and to issue an auditoŗs report that includes our 
opinion. easonable assurance is a high level of assurance but is not a guarantee that an audit conducted in 
accordance with I•As (¡Z) will always detect a material misstatement when it exists. disstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to infl uence the economic decisions of users taĦen on the basis of these fi nancial statements. 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. ·e design 
procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed beloẇ 
̏ ·e obtained an understanding of the group and the sector in which it operates to identify laws and
regulations that could reasonably be expected to have a direct effect on the fi nancial statements. ·e
obtained our understanding in this regard through discussions with management, industry research and
application of experience of the sector.
̏ ·e determined the principal laws and regulations relevant to the group in this regard to be those
arising froṁ
o ompanies (Xersey) \aw 1˫˫1̈
o ¡Z-adopted international accounting standards̈
o ommercial law and consumer protection legislation in relevant jurisdictions where the group
operates̈
o @eneral Data Œrotection egulation̈
o Anti-bribery laws̈
o •erious mrganised rime and Œolice Act 2005̈
o Œroceeds of rime Act 2002̈

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
136
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
136
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
at 29 February 2024
 
 
Note 
2024 
2023 
 
 
 
 
£ million  
£ million
Assets
Non-current assets
Intangible assets  
11  
104.3  
131.5
Property, plant and equipment  
12  
349.3  
371.6
Right-of-use assets  
13  
85.6  
136.4
Financial assets  
28  
-  
0.3
Financial assets – equity investments  
28  
0.3  
15.3
Investments in associates  
14 
29.6  
-
Deferred tax  
16  
32.1  
23.5
 
 
601.2  
678.6
Current assets
Inventories  
17  
208.0  
178.1
Trade and other receivables  
18  
30.2  
37.0
Financial assets  
28  
3.3  
1.1
Current tax asset  
2.7
 -
Cash and cash equivalents  
19 
230.0  
330.9
Total current assets  
474.2  
547.1
Total assets  
 
1,075.4 
1,225.7
Liabilities
Current liabilities
Trade and other payables  
20  
(294.6)  
(260.3)
Provisions  
21 
(26.9)  
(49.7)
Lease liabilities  
23  
(9.5)  
(12.1)
Financial liabilities  
28  
(1.0)  
(15.7)
Total current liabilities  
 
(332.0)  
(337.8)
Non-current liabilities
Provisions  
21  
(9.5)  
(10.0)
Interest-bearing loans and borrowings  
22  
(325.0)  
(325.0)
Lease liabilities  
23  
(112.4)  
(126.5)
Financial liabilities  
28  
-  
(2.2)
Deferred tax  
16  
(16.8)  
(24.2)
Total liabilities  
 
(795.7)  
(825.7)
Net assets  
279.7  
400.0
Equity
Share capital  
24  
12.7  
12.7
Shares to be issued  
25 
-  
31.9
Share premium  
898.1  
916.8
Hedging reserve  
2.7  
(2.3)
EBT reserve  
(73.3)  
(76.8)
Other reserves  
26  
(754.4)  
(796.5)
Retained earnings  
193.9  
314.2
Total equity  
279.7  
400.0
Notes 1 to 31 form part of these fi nancial statements.
These fi nancial statements of boohoo group plc, registered number 1143˫7, on pages 136 to 13˫ were approved 
by the board of directors on 7 day 2024 and were signed on its behalf bẏ 
John Lyttle,                 Stephen Morana             Directors
CONSOLIDATED STATEMENT OF 
COMPREHENSIVE INCOME
for the year ended 2˫ ?ebruary 2024
 
 
Note 
2024 pre- 
2024 
2024 
2023 pre- 
2023 
2023
 
 
 exceptional exceptional 
total(2) 
exceptional 
exceptional 
Total(2)
 
 
 
items 
items(1) 
 
items 
items(1)
 
 
 
£ million  £ million  £ million  
£ million  
£ million  
£ million
Revenue  
2  
1,461.0  
-  
1,461.0  
1,768.7  
-  
1,768.7
Cost of sales  
 
(704.9)  
-  
(704.9)  
(873.5)  
-  
(873.5)
Gross profi t  
 
756.1 
 - 
 756.1  
895.2 
 - 
 895.2
Distribution costs 
 
 (360.0)  
(71.5)  
(431.5)  
(427.9)  
(20.0)  
(447.9)
Administrative expenses  
 
(441.3)  
(31.5)  
(472.8)  
(504.8)  
(24.9)  
(529.7)
Amortisation of acquired intangibles  
(8.4)  
(22.4)  
(30.8)  
(12.2)  
-  
-
Other administrative expenses  
(432.9)  
(9.1)  
(442.0)  
(492.6)  
(24.9)  
(517.5)
Other income  
3  
1.3  
-  
1.3  
0.2  
-  
0.2
Operating loss  
 
(43.9) 
 (103.0)  
(146.9)  
(37.3)  
(44.9)  
(82.2)
Finance income  
4  
9.5 
 -  
9.5  
3.5  
-  
3.5
Finance expense  
4 
(22.5) 
 - 
 (22.5)  
(12.0)  
-  
(12.0)
Loss before tax  
6  
(56.9)  
(103.0)  
(159.9)  
(45.8)  
(44.9)  
(90.7)
Taxation  
10  
2.1  
16.9  
19.0  
6.6  
8.5  
15.1
Loss after tax  
 
(54.8)  
(86.1)  
(140.9)  
(39.2)  
(36.4)  
(75.6)
Share of results of associates  
14  
3.1  
-  
3.1  
-  
-  
-
Loss for the year  
 
(51.7)  
(86.1)  
(137.8) 
 (39.2)  
(36.4) 
 (75.6)
Total other comprehensive (loss)/income for the year
Items that may be reclassifi ed to profi t or loss:
(Gain)/loss reclassifi ed to profi t and loss
during the year 
 
(2.4)  
-  
(2.4) 
16.2  
-  
16.2
Fair value gain/(loss) on cash fl ow hedges
during the year(3)  
7.4  
-  
7.4  
(28.7)  
-  
(28.7)
Income tax relating to these items  
(1.2)  
-  
(1.2) 
2.4  
-  
2.4
Total other comprehensive income/(loss) 
 
3.8  
-  
3.8 
(10.1)  
-  
(10.1)
for the year  
Total comprehensive loss for the year  
(47.9)  
(86.1)  
(134.0)  
(49.3)  
(36.4)  
(85.7)
Loss per share  
7
Basic  
 
(11.48)p  
 
(6.13)p
Diluted  
 
(11.48)p  
 
(6.13)p
1. •ee note 1, exceptional items. 
2. 2024 and 2023 total is the I?•-compliant measure for the consolidated statement of comprehensive income. 
3. Net fair value gains on cash fl ow hedges will be reclassifi ed to profi t or loss during the two years to 28 ?ebruary 2026
All activities relate to continuing operations. Notes 1 to 31 form part of these fi nancial statements.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
138
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
138
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
CONSOLIDATED CASH FLOW STATEMENT
for the year ended 2˫ ?ebruary 2024
eote 
2024 
2023
 
£ million  
£ million
ash ƾ oƂs ćrom operatiıĈ actiƁities
Loss for the year  
(137.8)  
(75.6)
Adģustments foṙ
Share-based payments charge  
29
17.5  
32.0
Depreciation charges and amortisation  
11,12,13 
85.0  
68.6
Impairment of intangible assets  
11
22.4  
-
Impairment of property, plant and equipment  
12
19.1  
9.8
Impairment of right-of-use assets  
13
34.2
 3.6
Gain on sale of property, plant and equipment  
(0.1)
 -
eclassifi cation to profi t or loss of discontinued hedge contracts  
ˤ˪ 
(13.9) 
14.3
Share of results of associates 
 14
(3.1) 
-
Finance income  
4
(9.5) 
(3.5)
Finance expense  
4
22.5 
12.0
Tax credit  
10
(19.0) 
(15.1)
17.3  
46.1
(Increase)/decrease in inventories  
17
(29.9) 
101.3
Decrease in trade and other receivables  
18
5.2 
19.4
Increase/(decrease) in trade and other payables  
20
7.5 
(35.9)
Cash generated from operations  
0.1 
130.9
Tax repaid  
1.8
5.8
Net cash generated from operating activities
1.9  
136.7
ash ƾ oƂs ćrom iıƁestiıĈ actiƁities
Acquisition of intangible assets  
11
(32.2) 
(32.1)
Acquisition of property, plant and equipment  
12
(32.6) 
(59.1)
Proceeds from the sale of property, plant and equipment  
12
1.2  
0.5
cřuisition of fi nancial assets ̘ eřuitƈ investments  
28
(1.3)  
(15.3)
Finance income received  
10.1 
2.7
Net cash used in investing activities 
(54.8) 
(103.3)
ash ƾ oƂs ćrom fi ıaıciıĈ actiƁities
Proceeds from the issue of ordinary shares  
0.1 
0.2
Purchase of own shares by EBT  
(15.3) 
(7.4)
Finance expense paid  
(15.9) 
(9.6)
Lease payments  
(16.9) 
(12.0)
Increase in borrowings  
22
- 
225.0
eet cash ̜Ŭsed iı̝̒Ĉeıerated ćrom fi ıaıciıĈ actiƁities  
 
(48.0) 
196.2
(Decrease)/increase in cash and cash equivalents  
(100.9) 
229.6
Cash and cash equivalents at beginning of year  
330.9 
101.3
Cash and cash equivalents at end of year  
230.0 
330.9
eotes ˣ to ˥ˣ form ŗart of tĎese ƽ nancial statements̅
Share 
Shares 
Share 
Hedging 
EBT 
Other 
Retained 
Total
capital 
to be 
premium 
reserve 
reserve 
reserves 
evenings 
equity
 
issued
£ million 
£ million 
£ million 
£ million 
£ million 
£ million 
£ million 
£ million
Balance at 28 February 2022  
12.7  
31.9  
922.8  
10.2  
(75.6)  
(795.5)  
357.8  
464.3 
Loss for the year
-
-
-
-
-
-  
(75.6)  
(75.6)
mtĎer comŗreĎensiƁe income̜̒eƇŗensė̝
Loss reclassifi ed to profi t or loss in
exceptional items (note 1) 
 -
-
-  
14.3  
-
-
-  
14.3
Loss reclassifi ed to profi t or loss in revenue  
-  
-  
-  
1.9  
-  
-  
-  
1.9
Fair value loss on cash fl ow hedges during 
-
-
-  
(28.7)  
-
-
-  
(28.7)
the year
Total comprehensive income for the year
-
-
-  
(12.5)  
-
-  
(75.6)  
(88.1) 
Issue of shares
-
-  
(6.0)  
-  
(1.2)  
-
-  
(7.2)
Share-based payments credit
-
-
-
-
-
-  
32.0  
32.0
Translation of foreign operations
-
-
-
-
-  
(1.0)  
-  
(1.0)
Balance at 28 February 2023
12.7  
31.9  
916.8  
(2.3)  
(76.8)  
(796.5)  
314.2  
400.0
Loss for the year
-
-
-
-
-
-  
(137.8)  
(137.8) 
mtĎer comŗreĎensiƁe income̜̒eƇŗensė̝
Gain reclassifi ed to profi t or loss in revenue  
̖  
̖  
̖  
(ˤ.˦)  
̖  
̖  
̖  
(ˤ.˦)
Fair value gain on cash fl ow hedges 
-
-
-  
7.4  
-
-
-  
7.4
during the year
Total comprehensive income for the year  
-  
-
-  
5.0  
-
-  
(137.8)  
(132.8) 
Issue of shares
-
- 
(18.7) 
-  
3.5  
-
-  
(15.2) 
Cancellation of shares to be issued
-  
(31.9)  
-
-
- 
31.9  
-
-
Revaluation gain on transition of
-
-
-
-
-  
10.2  
-  
10.2
investment to associate 
Share-based payments credits
-
-
-
-
-
-  
17.5 
17.5
Translation of foreign operations
-
-
-
-
-
-
-
-
Balance at 29 February 2024
12.7
-  
898.1  
2.7  
(73.3)  
(754.4)  
193.9  
279.7
eotes ˣ to ˥ˣ form ŗart of tĎese ƽ nancial statements̅ 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
140
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
140
Ŭsiness çĸmæinatiĸns
The group uses the acřuisition method of accounting for business combinations of entities not under 
common control. •eparable identifi able assets and liabilities are measured initially at their fair values on 
the acřuisition date. Any non-controlling interest is measured at either fair value or at the non-controlling 
interesţs share of the acřuireȩs net assets. Acřuisition costs are expensed as incurred. The excess of 
any consideration paid over the fair value of the net assets is recognised as goodwill and any shortfall 
of consideration paid against the fair value of net assets is recognised directly in the statement of 
comprehensive income. 
Intanƴiæĩe assets
TrademarĦ and licences are stated at cost less accumulated amortisation and impairment losses and are 
amortised over their expected life and charged to administrative expenses. ustomer lists are amortised over 
expected customer lifetime value. If the cash fl ows or profi ts from the use of the assets are negative over the 
expected useful life, the assets are impaired and charged to administration expenses. 
The costs of acřuiring or developing software are recorded as intangible assets and stated at cost less 
accumulated amortisation and impairment losses. The costs include the payroll costs of employees directly 
associated with the project and other direct external material and service costs. osts are capitalised only 
where there is an identifi able project that will bring future economic benefi t. mther website development 
and maintenance costs are expensed in the statement of comprehensive income. •oftware costs are 
amortised based on their estimated useful lives and charged to administrative expenses in the statement of 
comprehensive income. 
Œrĸpertƈ̆ pĩant and eřŬipment
Œroperty, plant and eřuipment are stated at cost less accumulated depreciation and impairment losses and, 
where assets are acřuired through the acřuisition of an entity, they are accounted for at fair value. ·here parts 
of an item of property, plant and eřuipment have different useful lives, they are accounted for as separate 
property, plant and eřuipment. ost includes expenditures that are directly attributable to the acřuisition 
of the asset. The cost of each item of property, plant and eřuipment is written off evenly over its estimated 
remaining useful life. Assets under construction are held at cost until they are brought into use, whereupon 
depreciation is charged. Depreciation is charged to the statement of comprehensive income on a straight-line 
basis over the estimated useful lives of each part of an item of property, plant and eřuipment, as followṡ   
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
1 AccountđnĈ polđcđes
@eneraĩ inćĸrmatiĸn
The boohoo group plc operates as a multi-brand online retailer, based in the ¡Z, and is a public limited 
company incorporated and domiciled in Xersey and listed on the Alternative Investment darĦet (AId) of 
the \ondon •tocĦ Exchange. Its registered offi ce address is 12 astle •treet, •t Felier, Xersey XE2 3T. The 
company was incorporated on 1˫ November 2013. 
asis ĸć preparatiĸn
The consolidated fi nancial statements of the group have been approved by the directors and prepared on a 
going concern basis in accordance with ¡Z-adopted international accounting standards and the ompanies 
(Xersey) \aw 1˫˫1.  
The fi nancial statements have been approved on the assumption that the group and company remain a going 
concern. The group has cash resources and credit facilities suffi cient to continue solvent trading in the face of 
an unforeseen downturn in demand.
New and amended statements adopted by the group
The following new standards and amendments to standards have been adopted by the group for the fi rst 
time during the year commencing 1 darch 2023. These standards have not had a material impact on the 
entity in the current reporting period and are not expected to in future reporting periods. 
 
̏  
Amendments to I?• 17̇ Insurance ontracts 
 
̏  
Amendments to IA• 1̇ Œresentation of ?inancial •tatements 
 
̏  
Amendments to IA• 8̇ Accounting policies, hanges in Accounting Estimates and Errors 
 
̏  
Amendments to IA• 12̇ Income Taxes 
 
̏  
Amendments to I?• 17̇ Insurance ontracts 
Standards, amendments and interpretations to existing standards that are not yet effective and 
have not been early adopted by the group.  
The following standards have been published for accounting periods beginning after 1 darch 2024 but have 
not been adopted by the ¡Z and have not been early adopted by the group and could have an impact on the 
group fi nancial statements. These standards are not expected to have a material impact on the entity in the 
current or future reporting periods. 
 
̏  
Amendments to IA•1̇ lassifi cation of \iabilities as urrent or Non-current 
 
̏  
Amendments to IA•1̇ Non-current \iabilities with ovenants 
 
̏  
Amendments to I?• 16̇ \eases (\ease \iability in a •ale and \easebacĦ) 
 
̏  
Amendments to IA• 7̇ •tatement of ash ?lows (•upplier ?inance Arrangements) 
 
̏  
Amendments to  I?• 7̇ ?inancial Instruments (•upplier ?inance Arrangements) 
 
̏  
Amendments to IA• 21̇ The Effects of hanges in ?oreign Exchange ate (\acĦ of Exchangeability)  
deasŬrement çĸnventiĸn
The consolidated fi nancial statements have been prepared under the historical cost convention, excluding 
fi nancial assets and fi nancial liabilities (including derivative instruments) held at either fair value through 
profi t or loss or fair value through other comprehensive income, and excluding assets and liabilities acřuired 
through acřuisitions and held at fair value. The principal accounting policies adopted in the preparation of 
these fi nancial statements are set out below. These policies have been consistently applied to all the years 
presented, unless otherwise stated. 
asis ĸć çĸnsĸĩidatiĸn
The group fi nancial statements consolidate those of its subsidiaries and the Employee Benefi t Trust. All 
intercompany transactions between group companies are eliminated.  
•ubsidiaries are entities controlled by the group. The group controls an entity when the group is exposed 
to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those 
returns through its power over the entity. 
In assessing control, the group taĦes into consideration potential voting rights that are currently exercisable. 
The acřuisition date is the date on which control is transferred to the acřuirer. •ubsidiary undertaĦings 
acřuired during the year are accounted for using the acřuisition method of accounting. The fi nancial 
statements of subsidiaries are included in the consolidated fi nancial statements from the date that control 
commences until the date that control ceases. The cost of the acřuisition is the aggregate of the fair values 
of the assets and liabilities and eřuity instruments issued on the acřuisition date. The excess of the cost 
of acřuisition over the group̧s share of the fair values of the identifi able net assets acřuired is recorded as 
goodwill. If the cost of acřuisition is less than the fair value of the assets, the difference is recognised directly 
in the statement of comprehensive income. 
The Employee Benefi t Trust is considered to be a special purpose entity in which the substance of the 
relationship is that of control by the group in order that the group may benefi t from its control. The assets 
held by the trust are consolidated into the group. 
Trademarks and licenses
10 years 
Customer lists  
3 years 
Software
Between 3 and 5 years 
 
Short leasehold alterations  
Life of lease or between 3 and 10 years
 
Fixtures and fi ttings  
Between 3 and 15 years
 
Computer equipment  
3 years
 
Motor vehicles  
Between 3 and 5 years
 
Land and buildings  
Buildings – 50 years. Land is not depreciated.
The assets’ residual values and useful lives are reviewed and adjusted, if appropriate, at each reporting date.
\eases
The group assesses whether a contract is, or contains, a lease at the inception of the contract. The group 
recognises a right-of-use asset and a corresponding lease liability with respect to all lease arrangements in 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
142
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
142
To řualify for hedge accounting, the hedging relationship must meet all of the following reřuirementṡ 
 
̏  
There is an economic relationship between the hedged item and the hedging instrument 
 
̏  
The effect of credit risĦ does not dominate the value changes that result from that hedging relationship 
 
̏  
The hedge ratio of the hedging relationship is the same as that resulting from the řuantity of the 
 
  
hedged item that the entity actually uses to hedge that řuantity of hedged item. 
At inception of the hedge relationship, the group documents the economic relationship between hedging 
instruments and hedged items, including whether changes in the cash fl ows of the hedging instruments are 
expected to offset changes in the cash fl ows of hedged items. The group documents its risĦ management 
objective and strategy for undertaĦing its hedge transactions.
Fedge ineffectiveness may occur due tȯ
 
̏  
?luctuation in volume of hedged items caused due to operational changes 
 
̏  
Index basis risĦ of hedged items vs hedging instrument 
 
̏  
redit risĦ as a result of deterioration of credit profi le of the counterparties
The effective element of any gain or loss from remeasuring the derivative is recognised directly in other 
comprehensive income and accumulated in the hedging reserve. Ineffective hedging instruments are 
rebalanced by adjusting the designated řuantities of either the hedged items or the hedging instrument 
of an existing hedging relationship for the purpose of maintaining a hedge ratio that complies with the 
hedge effectiveness reřuirements. ·here rebalancing is not applicable the ineffective element is recognised 
immediately in the statement of comprehensive income. Fedge accounting is discontinued when the 
hedging relationship no longer meets the risĦ management objective, when the hedging instrument is sold or 
terminated or where there is no longer an economic relationship between the hedged item and the hedging 
instrument. The cumulative gain or loss in the hedging reserve remains until the forecast transaction occurs or 
the original hedged item affects the statement of comprehensive income. Fowever, if that amount is a loss, 
and it is expected that all or a portion of that loss will not be recovered, then the amount that is not expected 
to be recovered is reclassifi ed immediately into the statement of comprehensive income. If a forecast hedged 
transaction is no longer expected to occur, the cumulative gain or loss in the hedging reserve, and the cost of 
the hedging reserve, is also reclassifi ed to the statement of comprehensive income.  
Fedge ineffectiveness in relation to designated hedges was negligible during the year ended 2˫ ?ebruary 
2024 and year ended 28 ?ebruary 2023. In the year ended 28 ?ebruary 2023, hedge accounting was 
discontinued on ineffective cash fl ow hedge contracts, and a total of £14.3m was reclassifi ed to the statement 
of comprehensive income. 
?urther details of derivative fi nancial instruments, including fair value measurements, are disclosed in note 28. 
Trade and other receivables
Trade receivables (including supplier advances) are recognised, initially, at fair value and are, subseřuently, 
measured at amortised cost using the effective interest method, less provision for impairment. ¡nder I?• ˫, 
the group elected to use the simplifi ed approach to measure the loss allowance at an amount eřual to lifetime 
expected credit losses for trade receivables, and contract assets that result from transactions that are within 
the scope of I?• 15, irrespective of whether they contain a signifi cant fi nancing component or not. The group 
establishes a provision for impairment of trade receivables when there is objective evidence that the group will 
not be able to collect all amounts due, according to the original terms of the receivables. •ignifi cant fi nancial 
diffi culties of the counterparty, probability that the counterparty will enter banĦruptcy, or fi nancial reorganisation 
and default in (or delinřuency in) payments, are considered indicators that the trade receivable is impaired. 
In addition, I?• ˫ reřuires the group to consider forward-looĦing information and the probability of default 
when calculating expected credit losses. The measurement of expected credit losses refl ects an unbiased 
and probability-weighted amount that is determined by evaluating the range of possible outcomes as well as 
incorporating the time value of money. The group considers reasonable and supportable customer-specifi c and 
marĦet information about past events, current conditions and forecasts of future economic conditions when 
measuring expected credit losses. The amount of the provision is the difference between the carrying amount and 
the present value of estimated future cash fl ows of the asset, discounted, where material, at the original effective 
interest rate. The carrying amount of the asset is reduced through the use of an allowance account and the 
amount of the loss is recognised in the income statement within administrative expenses. ·hen a trade receivable 
is uncollectable, it is written off against the allowance account for trade receivables. •ubseřuent recoveries of 
amounts previously written off are credited against administrative expenses in the income statement. 
iƴht̖ĸć̖Ŭse assets
The right-of-use asset comprises the initial measurement of the corresponding lease liability, lease payments 
made at, or before, the commencement date, and any initial direct costs. They are, subseřuently, measured 
at cost less accumulated depreciation and impairment losses. ·here the group has an obligation for costs to 
dismantle and remove a leased asset, restore the site on which it is located, or restore the underlying asset 
to the condition reřuired by the terms and conditions of the lease, a provision is recognised and measured 
under IA• 37. The costs are included in the related right-of-use asset unless those costs are incurred 
to produce inventories. The right-of-use asset is presented as a separate line in the balance sheet. ?or 
subseřuent measurement, right-of-use assets are depreciated over the shorter of the lease term and useful 
life of the underlying asset. 
?inançiaĩ instrŬments
?inancial instruments are recognised at fair value and, subseřuently, remeasured at fair value at the end of 
each reporting date or at amortised cost. 
Eřuity investments have been irrevocably designated at fair value through other comprehensive income at initial 
recognition. @ains and losses arising from changes in fair value are recognised directly in other comprehensive 
income. mn derecognition, cumulative gains or losses recognised in mther omprehensive Income are 
reclassifi ed to mther reserves as a reclassifi cation adjustment. Dividends are recognised when the entity̧s right 
to receive payment is established, it is probable the economic benefi ts will fl ow to the entity, and the amount 
can be measured reliably. Dividends are recognised in profi t or loss unless they clearly represent recovery of a 
part of the cost of the investment, in which case they are included in mther omprehensive Income.
?urther details are shown in note 28. 
Investments in assĸçiates
An associate is an entity over which the group has signifi cant infl uence and that is neither a subsidiary nor an 
interest in a joint venture. •ignifi cant infl uence is the power to participate in the fi nancial and operating policy 
decisions of the investee but is not control or joint control over those policies, whereas joint ventures are 
entities over which the group has joint control over such policies. 
The group̧s share of the results of associate is included in the  group statement of comprehensive income 
using the eřuity method of accounting. Investments in associates are carried in the group balance sheet at 
cost plus post-acřuisition changes in the group̧s share of the net assets of the entity, less any dividends 
received and impairment in value. If the group̧s share of losses in an associate eřuals or exceeds its 
investment in the associate, the group does not recognise further losses, unless it has incurred obligations to 
do so or made payments on behalf of the associate. 
Dividends received from associates with nil carrying value are recognised in the group income statement as 
part of the group̧s share of post-tax profi ts/(losses) of associates. ¡nrealised gains arising from transactions 
with associates are eliminated to the extent of the group̧s interest in the entity. 
$erivative ƽ nançiaĩ instrŬments and çash ƾ ĸƂ hedƴes
The group holds derivative fi nancial instruments to hedge its foreign currency exposures. These derivatives, 
classifi ed as cash fl ow hedges, are initially recognised at fair value and then re-measured at fair value at the 
end of each reporting date. Fedging instruments are documented at inception and effectiveness is tested 
throughout their duration. hanges in the value of cash fl ow hedges are recognised in other comprehensive 
income and any ineffective portion is immediately recognised in the income statement. If the fi rm commitment 
or forecast transaction, which is the subject of a cash fl ow hedge, results in the recognition of a non-fi nancial 
asset or liability, then, at the time the asset is recognised, the associated gains or losses on the derivative that 
had been previously recognised in other comprehensive income are included in the initial measurement of the 
asset or liability. ?or hedges that do not result in the recognition of an asset or liability, amounts deferred in 
other comprehensive income are recognised in the statement of comprehensive income in the same period in 
which the hedged item affects net profi t.
which it is the lessee, except for short-term leases (defi ned as leases with a lease term of 12 months or less) 
and leases of low value assets (less than £0.1 million p.a., which are considered immaterial), which fall out of 
I?• 16 scope and are charged to the statement of comprehensive income on a straight-line basis over the 
period of the lease. The lease liability is initially measured at the present value of the lease payments that are 
not paid at the commencement date, discounted by using the rate implicit in the lease. If this rate cannot 
be readily determined, the group uses its incremental borrowing rate. The lease liability is presented as a 
separate line in the consolidated statement of fi nancial position. The lease liability is, subseřuently, measured 
by increasing the carrying amount to refl ect interest on the lease liability based on the effective interest 
method, and by reducing the carrying amount to refl ect the lease payments made.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
144
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
144
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
œaxatiĸn 
Tax on the profi t for the year comprises current and deferred tax. Tax is recognised in the statement of 
comprehensive income except to the extent that it relates to items recognised directly in eřuity, in which case 
it is recognised in eřuity.  
urrent tax is the expected tax payable on the taxable income for the year, using tax rates enacted, or 
substantively enacted, at the reporting date, and any adjustments to tax payable in respect of previous years. 
Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities 
for fi nancial reporting purposes and the amounts used for taxation purposes. The amount of deferred tax 
provided is based on the expected manner of realisation or settlement of the carrying amount of assets and 
liabilities, using tax rates enacted, or substantively enacted, at the reporting date. 
A deferred tax asset is recognised only to the extent that it is probable that future taxable profi ts will be 
available against which the asset can be utilised. 
Deferred tax is provided for on the fair value of intangible assets acřuired in subsidiaries.  
?ĸreiƴn çŬrrençƈ transĩatiĸn 
The results and cash fl ows of overseas subsidiaries are translated at the average monthly exchange rates 
during the period. The statement of fi nancial position of each overseas subsidiary is translated at the year-end 
rate. The resulting exchange differences are recognised in a translation reserve in eřuity and are reported in 
other comprehensive income. 
Transactions denominated in foreign currencies are translated into the functional currency at the exchange 
rates on the day of the transaction. donetary assets and liabilities denominated in foreign currencies are 
translated into the functional currency at the year-end rate and exchange differences are recognised in the 
statement of comprehensive income. 
*xçeptiĸnaĩ items 
In determining whether an item should be presented as exceptional, the group considers items that are 
signifi cant, because of, either, their siƑe or nature and that are non-recurring. In order for an item to be 
presented as exceptional, it should, typically, meet at least one of the following criteriȧ 
 
̏  
It is a signifi cant item, which may cross more than one accounting period. 
 
̏  
It has been directly incurred as a result of either an acřuisition or divestment, or arises from a major  
 
  
business change or restructuring programme. 
 
̏  
It is unusual in nature or outside the normal course of business.  
The separate reporting of items, which are presented as exceptional within the relevant category in the 
consolidated statement of comprehensive income, helps provide an indication of the group̧s trading 
performance in the normal course of business.  
•iƴniƽ çant estimates and ģŬdƴements 
The preparation of fi nancial statements in conformity with ¡Z-adopted International Accounting •tandards, 
as adopted by the ¡Z, reřuires management to maĦe judgements, estimates and assumptions that affect the 
reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. The estimates 
and assumptions are based on historical experience and various other factors believed to be reasonable 
under the circumstances. Actual results could differ from these estimates and any subseřuent changes are 
accounted for when such information becomes available. The judgements, estimates and assumptions that 
are the most subjective or complex are discussed beloẇ 
etŬrns prĸvisiĸn 
The provision for sales returns is estimated based on prior monthş historical returns and trends, including 
seasonal variations, on a country-by-country basis, and is allocated to the period in which the revenue is 
recorded. This is considered by management as the most appropriate method, which is applied to every set 
of monthly management accounts and is constantly checĦed for accuracy and reliability. Actual returns could 
differ from these estimates. The historic difference between the provision estimate and the actual results, 
Ħnown at a later stage, has never been, nor is expected to be, material. A difference of 1%pt in the percentage 
of sales returns rate would have an impact of ͜/- £2.0 million on reported revenue and ͜/- £1.0 million on 
operating profi t. The choice of a 1%pt change for the determination of sensitivity represents a reasonable, 
but not extreme, variation in the return rate. 
œrade and ĸther paƈaæĩes 
Trade and other payables are recorded initially at fair value. •ubseřuent to this, they are measured at 
amortised cost. 
The group has a supply chain fi nancing agreement in place to support the cash fl ow of its external suppliers. 
The fi nancing is provided by one of the group̧s relationship funders and gives certain suppliers the fl exibility 
to receive early payments on specifi c invoices. All early payments are processed by the funding party and the 
group settles the original invoice amount with the funders at the original invoice due date. The outstanding 
balances due to suppliers are recorded within trade payables. Access to the supplier fi nance schemes is by 
mutual agreement between the funder and supplier. The schemes have no cost to the group as the fees are 
paid by the supplier directly to the funder. The funder has no special seniority of claim to the group upon 
liřuidation and would be treated the same as any other trade payable. 
Œrĸvisiĸns 
Œrovisions are accounted for where there is a liability of uncertain timing or amount, such as legal or 
constructive obligations, where it is probable that an outfl ow of cash or other economic resource will be 
reřuired to settle the provision. ertain provisions that reřuire signifi cant estimates and judgements are 
discussed in the signifi cant estimates and judgements section below. 
Inventĸries 
Inventories are valued at the lower of cost and net realisable value, after maĦing due allowance for obsolete 
and slow-moving items. ·here provision reřuires estimates and judgement, these are discussed in the 
signifi cant estimates and judgements section below. Inventories are valued on a fi rst in, fi rst out basis. 
Inventory includes the cost price of estimated returns.
ash and çash eřŬivaĩents 
ash and cash eřuivalents, for the purpose of the cash fl ow statement and the statement of fi nancial 
position, comprises cash in banĦ. 
evenŬe
evenue is attributable to the one principal activity of the business. evenue represents net invoiced sales 
of goods, including carriage receipts, and commission income from marĦetplace sales, excluding value added 
tax. evenue from the sale of goods is recognised when the customer has received the products, which is 
when it is considered that the performance obligations have been met, and is adjusted for actual returns and 
a provision for expected returns. Internet sales are paid by customers at the time of ordering using a variety 
of payment methods and the proceeds remitted to the company by payment service providers within a few 
days. ·holesale sales are paid in accordance with agreed credit terms with business customers. ommission 
income on the sale of third-party products on marĦetplace websites is recognised when the order is placed 
and paid by the customer. A provision for returns, based on historical customer return rates, is deducted from 
revenue and included in provisions within trade and other payables. eturns provisions are discussed in the 
signifi cant estimates and judgements section below.  
eæates  
etrospective rebates from suppliers are accounted for in the period to which the rebate relates to the 
extent that it is reasonably certain that the rebate will be received. Early-settlement discounts are taĦen when 
payment is made. 
?inançe çĸsts 
Interest payable is recognised in the statement of comprehensive income as it accrues in respect of the 
effective interest rate method. 
?inançe inçĸme 
Interest receivable is recognised in the statement of comprehensive income as it is earned. 
Œensiĸn çĸsts 
The group contributes to @roup Œersonal Œension •chemes for certain employees under a defi ned 
contribution scheme. The costs of these contributions are charged to the statement of comprehensive 
income on an accruals basis as they become payable under the scheme rules. 
•hare̖æased paƈments 
The group issues eřuity-settled share-based payments in the parent company to certain employees in 
exchange for services rendered. These awards are measured at fair value on the date of the grant using an 
option pricing model and expensed in the statement of comprehensive income on a straight-line basis over 
the vesting period after maĦing an allowance for the number of shares that are estimated will not vest. The 
level of vesting is reviewed and adjusted annually. ?ree shares awarded are expensed immediately. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
146
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
146
eçĸƴnitiĸn ĸć dećerred tax assets 
Deferred tax assets are recognised and carried forward to the extent that the realisation of the related 
tax benefi t through future taxable profi ts is probable by reference to fi ve-year management forecasts. 
The carrying amount of deferred tax assets is reviewed at each reporting date by reference to fi ve-year 
management forecasts and reduced to the extent that it is no longer probable that suffi cient taxable profi ts 
will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates and 
in accordance with laws that are expected to apply in the period/jurisdiction when/where the liability is settled 
or the asset is realised.
*xçeptiĸnaĩ items 
The group exercises judgement in assessing whether items should be classifi ed as exceptional. This 
assessment covers the nature of the item, cause of occurrence and scale of impact of that item on the 
reported performance. The exceptional costs in these fi nancial statements includė  
 
̏  
restructuring costs and impairment of assets associated with the closure of the Daventry 
 
  
warehousing facility 
 
̏  
set up costs associated with the opening of a warehousing facility in the ¡•A 
 
̏  
impairment of the group̧s acřuired intangible assets 
 
̏  
dual technology platform running costs associated with the re-platforming of the group̧s e-commerce 
 
  
front end to its own in-house developed tech stacĦs 
 
̏  
redundancy costs associated with the group̧s cost reduction programme 
2 Segmental analysis
I?• 8, ̦mperating •egmentş, reřuires operating segments to be determined based on the group̧s internal 
reporting to the chief operating decision maĦer. The chief operating decision maĦer is considered to be 
the executive board, which has determined that the primary segmental reporting format of the group is by 
geographic region. The group strategy is to increase marĦet share in each territory using the optimum mix 
of brands that is appropriate for each marĦet, taĦing into account factors such as consumer preference, 
established presence and brand appeal. 
Exceptional costs and impairment of assets 
2024
2023
£ million
£ million
Selling and distribution costs
Impairment of UK warehouse right-of-use asset  
34.2 
3.6
Impairment of UK warehouse property, plant and equipment  
19.1
 3.3
USA warehouse set up costs  
11.6
 2.4
UK warehouse restructuring and dual operating costs  
6.6
 2.4
•heffi eld automation disruption costs  
-  
8.3
71.5 
 20.0
Administration expenses
Impairment of acquired intangibles  
22.4
 -
Redundancy costs  
5.2
 4.1
Technology platform – dual running costs  
3.9
 -
eclassifi cation to profi t or loss of discontinued hedge contracts  
- 
 14.3
Impairment of property, plant and equipment at  
-
 6.5
loss-making operations
31.5 
 24.9
Total before tax
103.0 
 44.9
Tax
(16.9) 
 (8.5)
Total after tax
86.1 
 36.4
ĩaims prĸvisiĸn 
danagement maĦes judgements in respect of the liĦelihood of the realisation of a claim. The 
provision for claims is then estimated from the settlement amount of similar claims in the relevant 
jurisdiction, with assistance from legal counsel, or from agreed settlements. ?actors taĦen into 
account are the degree of loss to the appealing party, the liĦelihood of success in defence and 
the possible bases of the amount of the settlement claims. ·here there are settlements involving 
class actions and compensation provided to benefi ciaries through vouchers, the redemption rates 
are based on the rates that have been observed in similar instances. 
Inventĸrƈ vaĩŬatiĸn  
Inventory is carried at the lower of cost or net realisable value. Net realisable value is estimated 
by management on the basis of a number of factorṡ the historic rate of sell througḧ the product 
siƑe fragmentation̈ the continuing fashionability and liĦely continuing popularity with reference to 
fashion and seasonal trends̈ and the volume of a particular style. The judgement of net realisable 
value may be different from the future actual value realised, but that difference is not expected 
ever to be material. A difference of 1%pt in the provision as a percentage of gross inventory would 
give rise to a difference of ͜/- £2.3 million in gross margin. The choice of a 1%pt change for the 
determination of sensitivity represents a reasonable, but not extreme, variation in the provision. 
Intanƴiæĩe assets ̘ impairment testinƴ 
Acřuired trademarĦs and customer list intangible assets are impaired if the projected cash fl ows 
over the expected lives are negative. •ensitivity testing is performed on the cash fl ow calculations 
to verify that impairment is not reřuired with a reasonable range of downside scenarios. ?urther 
details of the sensitivities performed are disclosed in note 11. 
ĩassiƽ çatiĸn and ćair vaĩŬe ĸć investments in eřŬitƈ instrŬments and assĸçiates 
During the year ended 28 ?ebruary 2023 26.47% of the issued share capital of evolution Beauty 
@roup plc (̤E¶B̥) was acřuired. The eřuity accounting reřuirements of IA• 28 (Investments in 
associates and joint ventures) were considered and it was determined that signifi cant infl uence did 
not exist either at the time of initial recognition or as at 28 ?ebruary 2023. The eřuity investment 
was accounted for as a fi nancial asset under I?• ˫ with the option taĦen to hold at fair value 
through other comprehensive income, as irrevocably designated at the date of recognition. 
mn 18th Xuly 2023 the group entered into a settlement agreement with E¶B resulting in the 
reconstitution of the E¶B board. The group also increased iţs shareholding in E¶B to 27.13%. 
The eřuity accounting reřuirements of IA• 28 were reconsidered and it was determined that 
signifi cant infl uence did exist as a result of the settlement agreement, access to accounting 
records and the reconstitution of the E¶B board (including the appointment of Neil atto, 
former group ?m and NED, and Alistair dc@eorge, who remains a NED on the group̧s board). As 
a result the investment has been accounted for as an associate under IA• 28 from 18th Xuly 2023. 
The investment, which was previously accounted for under I?• ˫, was derecognised and the 
cumulative gain recognised in other comprehensive income of £10.2m was reclassifi ed to other 
reserves (note 26) as a revaluation adjustment. 
¡nder the eřuity accounting reřuirements of IA• 28 the group̧s share of the results of associate 
is included in the carrying value of the associate in the group statement of fi nancial position and 
included within the group income statement using the eřuity method of accounting.  
As at the date of publishing these fi nancial statements E¶B̧s results for the period 18th Xuly 
2023 to 2˫ ?ebruary 2024 have not been publically disclosed by E¶B  and the audit of E¶B̧s 
fi nancial statements for the year ended 2˫ ?ebruary 2024 has begun but not been completed 
by E¶B̧s auditors. The group has reviewed analyst notes prepared by E¶B̧s NmdAD, \iberum 
dated 27 darch 2024, the management accounts of E¶B for the period ending 2˫ ?ebruary 
2024 and post year end N• notes published by E¶B. As a result of this review an estimate of 
£3.1 million has been disclosed in the group statement of fi nancial position, the group income 
statement and group statement of comprehensive income as the group̧s share of the results of 
associates for the period. 
@iven the group̧s shareholding percentage and the short period of time prior to the period end 
that E¶B has been classifi ed as an associate the risĦ of this estimate being materially incorrect is 
considered remote. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
148
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
148
7 Earnings per share
Basic earnings per share is calculated by dividing profi t after tax attributable to members of the holding company 
by the weighted average number of shares in issue during the year. mwn shares held by the Employee Benefi t Trust 
are eliminated from the weighted average number of shares. Diluted earnings per share is calculated by dividing 
the result after tax attributable to members of the holding company by the weighted average number of shares in 
issue during the year, adjusted for potentially dilutive share options, except when there is a loss, in which case the 
basic measure is used. 
Adjusted earnings and adjusted earnings per share is a non-I?• measure, which, in managemenţs opinion, gives 
a more consistent measure of the underlying performance of the business excluding non-cash accounting charges 
and gains relating to the amortisation of intangible assets valued upon acřuisitions, non-cash share-based payment 
charges, exceptional items and the group̧s share of results of associate. 
4 Finance income and expense
2024  
2023
£ million  
£ million
Finance income: Bank interest received  
9.5
 3.5
Finance expense: RCF interest paid 
 (18.3) 
 (9.6)
Finance expense: IFRS 16 lease interest 
 (2.9) 
 (1.7)
Finance expense: RCF arrangement and facility fees 
 (1.3) 
 (0.7)
(22.5) 
 (12.0)
˨ Œrofi t æefore taƇ
Œrofi t æefore taƇ is stated after charginġ 
 
2024  
2023
£ million  
£ million
Short-term operating lease rentals for buildings  
 
0.2  
0.1 
Equity-settled share-based payment charges (note 29)  
 
 
17.5  
32.0 
Exceptional costs, excluding impairment (note 1)   
 
27.3  
31.5 
Depreciation of property, plant and equipment (note 12)  
 
 
33.7  
26.7 
Impairment of property, plant and equipment (notes 1, 12)  
 
19.1  
9.8 
Depreciation of right-of-use assets (note 13)  
 
 
14.3  
12.8 
Impairment of right-of-use assets (notes 1, 13)  
 
 
34.2  
3.6 
Amortisation of intangible assets (note 11)  
 
 
28.6  
16.9 
Impairment of intangible assets (notes 1, 11)  
 
 
22.4  
-
Amortisation of acquired intangible assets (note 11)  
8.4  
12.2 
5 Auditors’ remuneration
2024  
2023
£ million  
£ million
udit of these fi nancial statements 
 
 ˢ.˨ 
 ˢ.˨
$isclosure beloƂ baseí on aİounts receiƁable in resŗect oć serƁices to tĎe ƴrouŗ
Amounts receivable by auditors and their associates in respect of: 
 
udit of fi nancial statements of suæsidiaries pursuant to legislation  
 
̖ 
 ̖
 
 
 
0.6 
 0.6
Due to the nature of its activities, the group is not reliant on any individual customers. 
No analysis of the assets and liabilities of each operating segment is provided to the chief operating decision 
maĦer in the monthly management accounts̈ therefore, no measure of segmental assets or liabilities is disclosed 
in this note. Non-current assets located outside the ¡Z comprise a right-of-use asset, warehouse fi xtures and 
fi ttings and offi ces in the ¡•A with a net booĦ value of £101.˫ million (2023̇ £107.4 million). 
Year ended 29 February 2024 
UK 
Rest of 
USA 
Rest of 
Total
 
Europe 
 
World
£ million  
£ million 
£ million 
£ million 
£ million
Revenue  
921.5  
165.8  
299.1  
74.6  
1,461.0 
Cost of sales  
(460.8) 
 (78.4) 
 (132.0) 
 (33.7) 
 (704.9)
Gross profi t  
˦6ˢ.7 
 ˪7.˦ 
 167.1 
 ˦ˢ.˫  
756.1
Distribution costs 
 -
-
 - 
 - 
 (431.5)
Administrative expenses – other  
-
-
-
- 
 (442.0)
Amortisation of acquired intangibles 
 - 
 - 
 - 
 - 
 (30.8)
Other income  
-
 - 
 - 
 - 
 1.3
Operating loss 
 - 
 - 
 - 
 - 
 (146.9)
Finance income 
 - 
 - 
 - 
 - 
 9.5
Finance expense 
 - 
 - 
 - 
 - 
 (22.5)
Loss before tax
-
 - 
 - 
 - 
 (159.9)
Year ended 28 February 2023 
UK 
Rest of 
USA 
Rest of 
Total
 
Europe
£ million  
£ million 
£ million 
£ million 
£ million
Revenue  
1,091.5 
 206.5 
 363.7 
 107.0 
 1,768.7
Cost of sales 
 (569.1) 
 (99.1) 
 (152.6) 
 (52.7) 
 (873.5)
Gross profi t 
 5ˤˤ.˦ 
 1ˢ7.˦ 
 ˤ11.1 
 5˦.˥ 
 ˪˫5.ˤ
Distribution costs 
 - 
 - 
 - 
 - 
 (447.9)
Administrative expenses – other 
 - 
 - 
 - 
 - 
 (517.5)
Amortisation of acquired intangibles 
 - 
 - 
 - 
 - 
 (12.2)
Other income 
 - 
 - 
 - 
 - 
 0.2
mperating profi t 
 ̖ 
 ̖ 
 ̖ 
 ̖ 
 (˪ˤ.ˤ)
Finance income 
 - 
 - 
 - 
 - 
 3.5
Finance expense 
 - 
 - 
 - 
 - 
 (12.0)
Loss before tax 
 - 
 - 
 - 
 - 
 (90.7)
3 Other income
2024  
2023
£ million  
£ million
Property rental income  
0.4
 0.1
R&D expenditure tax credit  
 
0.9
 0.1
1.3
 0.2

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
150
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
150
Directors (who are considered to be the Ħey management personnel) compensation comprises the group 
directors. Directorş emoluments and pension payments of boohoo group plc are detailed in the directorş 
remuneration report on page 105. 
Income tax expense computations are based on the jurisdictions in which taxable profi ts were earned at 
prevailing rates in those jurisdictions. The company is subject to Xersey income tax at the standard rate of 0%. 
The reconciliation below relates to tax incurred in the ¡Z where the group is primarily tax resident. The total tax 
charge differs from the amount computed by applying the ¡Z rate of 24.5% for the year (2023̇ 1˫.0%) to profi t 
before tax as a result of the followinġ
10 Taxation
2024  
2023
£ million  
£ million
Analysis of credit in year 
Current tax on income for the year 
 0.3
 -
Adjustments in respect of prior year taxes 
 
 (3.3)
 2.0
Deferred taxation (note 16) 
 (16.0) 
 (17.1)
Tax credit 
 
 (19.0) 
 (15.1)
9 Directors’ and key management compensation
2024  
2023
£ million  
£ million
•hort̖term emploƈee æenefi ts 
 23.5 
 21.8
Œost̖emploƈment æenefi ts 
 0.4
 0.3
Equity-settled share-based payment charges 
 
 3.4
 4.5
27.3 
 26.6
No current tax was recognised in other comprehensive income (2023̇ £nil). The ¡Z corporation tax rate changed 
effective April 2023 from 1˫% to 25% as enacted by the ¡Z @overnment resulting in an effective rate of 24.5% 
for the year ended 2˫ ?ebruary 2024. 
In day 2023, the IA•B issued International Tax eform ̘ Œillar Two dodel ules ̘ Amendments to IA• 12 Income 
Taxes to clarify the application of IA•12 to tax legislation enacted or substantively enacted to implement Œillar Two 
of the mrganisation for Economic o-operation and Developmenţs Base Erosion and Œrofi t •hifting project, which 
aims to address the tax challenges of the digitalisation of the economy. The amendments include a mandatory 
temporary exception from accounting for deferred tax on such tax law. In Xuly 2023, the ¡Z government enacted 
legislation to implement the Œillar Two rules. The legislation is designed to ensure a minimum effective tax rate 
of 15% in each country in which the group operates. •imilar legislation is being enacted by other governments 
around the world. In line with the amendments to IA• 12, the exception from accounting for deferred tax for the 
Œillar Two rules has been applied and there is no impact on the consolidated fi nancial statements for the year 
ended 2˫ ?ebruary 2024. Based on an assessment of historic data and forecasts for future years the group does 
not expect a material exposure to Œillar Two income taxes. 
2024  
2023
£ million  
£ million
Loss before tax  
(159.9) 
 (90.7)
Loss before tax multiplied by the standard rate of corporation tax of the UK of  
(39.2) 
 (17.2)
24.5% (2023: 19.0%)  
*ffects oḟ
Expenses not deductible for tax purposes  
 
20.3
 4.6
Change in deferred tax rate  
- 
 (5.9)
Adjustments in respect of prior year taxes 
 
 (3.3)
 2.0
Overseas tax differentials 
 0.3
 0.5
Depreciation on ineligible assets 
 2.9 
 0.9
Tax credit 
 (19.0) 
 (15.1)
Tax recognised in the statement of changes in equity
Deferred tax debit on movement in tax base of share options  
 
- 
(0.1)
2024  
2023
Weighted average shares in issue for basic earnings per share  
 
1,199.5 
 1,233.0
Dilutive share options 
 88.0 
 69.4
Weighted average shares in issue for diluted earnings per share   
 
1,287.5 
 1,302.4
Loss (£ million) 
 (137.8) 
 (75.6)
Loss per share 
 
 (11.48)p 
 (6.13)p
Loss (£ million) 
 (137.8) 
 (75.6)
Adjusting items:
Amortisation of intangible assets arising on acquisitions 
 
 8.4 
 12.2
Share-based payments charges 
 17.5 
 32.0
Exceptional items (note 1) 
 27.3 
 31.5
Impairment of assets (note 1) 
 75.7 
 13.4
Share of results of associate  
 (3.1)
 -
Adjustment for tax 
 (22.3) 
 (13.7)
Adjusted loss 
 (34.3) 
 (0.2)
Adjusted loss per share (basic) 
 
 (2.86)p 
 (0.02)p
Adjusted loss per share (diluted) 
 
 (2.86)p 
 (0.02)p
8 Staff numbers and costs
The average monthly number of persons employed by the group (including directors) during the year, analysed by 
category, was as followṡ
            Number of employees  
2024  
2023
£ million  
£ million
Administration 
2,098  
2,475 
Distribution 
2,981  
3,715 
5,079  
6,190 
The aggregate payroll costs of these persons were as followṡ
2024  
2023
£ million  
£ million
Wages and salaries  
163.3 
 176.3
Social security costs 
 16.7 
 19.0
Œost̖emploƈment æenefi ts 
 4.4
 4.4
Equity-settled share-based payment charges 
 
 17.5 
 32.0
201.9 
 231.7

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
152
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
152
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
The Ħey assumptions used in the value-in-use calculations are as followṡ 
•ales groƂtĎ and forecast contribution margin
This is based on past performance and managemenţs expectations of marĦet development over the fi ve-year 
forecast period, plus perpetuity. The directors have reviewed the group̧s profi tability in the fi ve-year plans, 
the annual budgets and medium-term forecasts, including assumptions concerning capital expenditure and 
expenditure commitments and their impact on cash fl ow. The directors consider that a fi ve-year plan is the 
appropriate period to project fi nancial plans with a reasonable level of certainty in line with their current strategic 
objectives.
mtĎer oŗerating costs
These are the fi xed costs of the @¡, which do not vary signifi cantly with sales volumes or prices. danagement 
forecasts these costs based on the current structure of the business, adjusting for infl ationary increases, and these 
do not refl ect any future restructurings or cost-saving measures. 
\ong̖term groƂtĎ rate ˤͬ
This growth rate is based on a prudent assessment of past experience and future estimations of marĦet 
expectations.
$isçĸŬnt rate ˣˢ̅ˣͬ
The pre-tax discount rate applied to the cash fl ow forecasts for the @¡ is derived from the estimated pre-tax 
weighted average cost of capital (̤·Ḁ) for the group. 
•ensitiƁitƈ to cĎanges in assumŗtions
There is suffi cient headroom for each of the unimpaired @¡s, such that management believes no reasonable 
change in any of the above assumptions would cause the carrying value of the intangible asset to exceed its 
recoverable amount. If the long-term growth rate was reduced to Ƒero, there would still be suffi cient headroom. If 
the discount rate was increased by 25% from a rate of 10.1% to 12.6%, there would still be suffi cient headroom. 
?or the @¡ with the lowest headroom, the breaĦeven point for impairment is a reduction in the long-term growth 
rate to -18% or an increase in the ·A to 22%, neither of which is considered a reasonable scenario. 
·ithin the statement of comprehensive income, amortisation and impairment of acřuired intangible assets 
(trademarĦs and customer lists) of £30.8 million (2023̇ £12.2 million) is shown separately. The amount of 
amortisation and impairment of the other intangible assets included in distribution costs is £0.4 million (2023̇ 
£0.3 million) and in administrative expenses is £28.2 million (2023̇ £16.6 million). 
The group tests the carrying amount of trademarĦs and customer lists annually for impairment or, more freřuently, 
if there are indications that their carrying value might be impaired. The carrying amounts of other intangible assets 
are reviewed for impairment if there is an indication of impairment. The intangible assets impaired during the year 
ended 2˫ ?ebruary 2024 relate to the group̧s non-core labels which have seen signifi cant declines in revenue 
during the year, following proactive actions taĦen to target more profi table sales, as explained in the •trategic 
Report on pages 11. 
Impairment is calculated by comparing the carrying amounts to the value in use derived from discounted cash fl ow 
projections for each cash-generating unit (̤@¡̥) to which the intangible assets are allocated. A @¡ is deemed to 
be an individual brand.  
¶alue-in-use calculations are based on fi ve-year management forecasts with a terminal growth rate applied 
thereafter, representing managemenţs estimate of the long-term growth rate of the sector served by the @¡s. 
The growth rate does not exceed the long-term average growth rate for the business in which the @¡ operates. 
11 Intangible assets
Patents and 
Trademarks 
Customer 
Computer 
Total
licences 
 
list 
software
£ million  
£ million 
£ million 
£ million 
£ million
Cost
Balance at 28 February 2022  
0.6 
 115.6 
 8.1 
 53.2 
 177.5
Additions  
0.4 
 - 
 - 
 31.7 
 32.1
Disposals 
 - 
 - 
 - 
 (1.7) 
 (1.7)
Balance at 28 February 2023  
1.0 
 115.6 
 8.1 
 83.2 
 207.9
Additions  
0.3 
 - 
 - 
 31.9 
 32.2
Disposals  
-
 - 
 - 
 - 
 -
Balance at 29 February 2024 
 1.3 
 115.6 
 8.1 
 115.1 
 240.1
Accumulated amortisation
Balance at 28 February 2022  
0.6  
26.0 
 6.8 
 15.6 
 49.0
Amortisation for year  
-  
11.5  
0.7 
 16.9 
 29.1
Disposals  
-
-
-  
(1.7) 
 (1.7)
Balance at 28 February 2023 
 0.6 
 37.5 
 7.5 
 30.8 
 76.4
Amortisation for year 
 0.1 
 7.8 
 0.6 
 28.5 
 37.0
Impairment of intangible assets  
-  
22.4 
 - 
 - 
 22.4
Disposals 
 - 
 - 
 - 
 - 
 -
Balance at 29 February 2024 
 0.7 
 67.7 
 8.1 
 59.3 
 135.8
Net book value
At 28 February 2022 
 - 
 89.6 
 1.3 
 37.6 
 128.5
At 28 February 2023 
 0.4 
 78.1 
 0.6 
 52.4 
 131.5
At 29 February 2024 
 0.6 
 47.9 
 - 
 55.8 
 104.3

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
154
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
154
                 Short leasehold properties
 
 
 
 
 
£ million
Cost
Balance at 28 February 2022  
 
77.9
Additions 
 
 
 
 
 
103.1
Balance at 28 February 2023  
 
181.0
Additions 
 
 
 
 
 
3.8
Exchange differences  
 
(6.2)
Disposals 
 
 
 
 
 
(0.1)
Balance at 29 February 2024
 
178.5
Accumulated depreciation
Balance at 28 February 2022  
 
28.2
Depreciation for year  
 
12.8
Impairment of assets  
 
3.6
Balance at 28 February 2023  
 
44.6
Depreciation for year  
 
14.3
Impairment of assets  
 
34.2
Exchange differences  
 
(0.2)
Balance at 29 February 2024
 
92.9
Net book value
At 28 February 2022  
 
49.7
At 28 February 2023  
 
136.4
At 29 February 2024
 
85.6
The amounts of depreciation included in the statement of comprehensive income in distribution costs is £10.0 
million (2023̇ £4.6 million) and in administrative expenses is £4.3 million (2022̇ £8.2 million). The amounts of 
impairment included in the statement of comprehensive income in distribution costs is £34.2 million (2022̇ £3.6 
million) and in administrative expenses is £nil (2023̇ £nil). 
The assets impaired relate to short leasehold properties at facilities that are no longer in use. The residual value of 
the impaired assets is £nil. 
•ome leases contain breaĦ clauses or extension options to provide operational fl exibility. Œotential future 
undiscounted lease payments not included in the reasonably certain lease term and, hence, not included in right-
of-use assets or lease liabilities, total £2.3 million (2023̇ £2.3 million).  
13 Right-of-use assets
12 Property, plant and equipment
Short 
Fixtures 
Computer 
Motor 
Land & 
Total
leasehold 
and equipment 
vehicles 
buildings
 
 
alterations 
fi ttings
£ million 
£ million  
£ million 
£ million 
£ million 
£ million
Cost
Balance at 28 February 2022  
26.5  
230.5  
12.3  
1.0  
136.3  
406.6
Additions  
5.5  
50.6  
3.0  
-  
-  
59.1
Exchange differences  
-  
-  
-  
-  
0.3  
0.3
Disposals  
(0.2) 
 (1.8) 
 (0.5)  
-  
(0.5) 
 (3.0)
Balance at 28 February 2023  
31.8 
 279.3 
 14.8 
 1.0 
 136.1 
 463.0
Additions  
3.5 
 28.2 
 0.9 
 - 
 - 
 32.6
Exchange differences 
 - 
 (0.7) 
 -  
- 
 (0.3) 
 (1.0)
Disposals  
(0.3) 
 - 
 - 
 (0.1) 
 (1.2) 
 (1.6)
Balance at 29 February 2024
35.0 
 306.8 
 15.7 
 0.9 
 134.6 
 493.0
Accumulated depreciation
Balance at 28 February 2022 
 6.7 
 38.0 
 6.5 
 0.6 
 5.6 
 57.4
Depreciation charge for the year 
 2.2 
 18.2 
 3.5 
 0.2 
 2.6 
 26.7
Impairment of assets  
1.6 
 8.2 
 - 
 - 
 - 
 9.8
Disposals  
(0.2) 
 (1.8) 
 (0.5) 
 - 
 - 
 (2.5)
Balance at 28 February 2023  
10.3 
 62.6 
 9.5 
 0.8 
 8.2 
 91.4
Depreciation charge for the year  
2.7 
 24.8 
 3.3 
 0.1 
 2.8 
 33.7
Impairment of assets  
-  
19.1 
 - 
 - 
 - 
 19.1
Disposals  
(0.3) 
 - 
 - 
 (0.1) 
 (0.1) 
 (0.5)
Balance at 29 February 2024 
 12.7 
 106.5 
 12.8 
 0.8 
 10.9 
 143.7
Net book value
At 28 February 2022 
 19.8 
 192.5 
 5.8 
 0.4 
 130.7 
 349.2
At 28 February 2023  
21.5 
 216.7 
 5.3 
 0.2 
 127.9 
 371.6
At 29 February 2024 
 22.3 
 200.3 
 2.9  
0.1  
123.7  
349.3
The amounts of depreciation included in the statement of comprehensive income in distribution costs is £22.˫ 
million (2023̇ £16.0 million) and in administrative expenses is £10.8 million (2022̇ £10.7 million). The amounts of 
impairment included in the statement of comprehensive income in distribution costs is £1˫.1 million (2023̇ £3.3 
million) and in administrative expenses is £nil (2023̇ £6.5 million).  
The assets impaired relate to leasehold alterations and fi xtures and fi ttings located in facilities which are no longer 
in use, where the assetş value in use has been determined to be lower than the carrying value. Assets have been 
impaired to their estimated recoverable amount, being the lower of value in use or fair value less costs of disposal. 
The residual value of the impaired assets is £nil. 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
156
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
156
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
Name of company
Principal activity  
Country of  
Address  
Percentage
 
incorporation 
 
ownership
Direct investment
Boohoo Holdings Limited  
Holding  
UK  
49–51 Dale St, Manchester 
100%
Indirect investments
21Three Clothing Company Limited 
Dormant  
UK  
49–51 Dale St, Manchester  
100%
Boo Who Limited 
 Dormant  
UK  
49–51 Dale St, Manchester  
100%
æoohoo France ••  
darĦeting offi ce  
France  
1˧̆ ue achaumont̆ Œaris  
1ˢˢͬ
æoohoo Germanƈ GmæF  
darĦeting offi ce  
Germanƈ  
œucholsĦƈstrasse 13̆ erlin 
 1ˢˢͬ
æoohoo Italƈ srl  
dmin offi ce 
 Italƈ  
¶ia •anţntonio n. 3ˢ̆ Œrato  
1ˢˢͬ
æoohoo.com ustralia Œtƈ \td  
darĦeting offi ce  
ustralia  
˦˨˪ •t Zilda oad̆ delæourne  
1ˢˢͬ
boohoo.com UK Limited  
Trading  
UK  
49–51 Dale St, Manchester  
100%
æoohoo.com ¡• Inc  
darĦeting offi ce  
¡•  
˪˦31 delrose Œl̆ \os ngeles  
1ˢˢͬ
boohoo.com USA Limited  
Dormant  
UK  
49–51 Dale St, Manchester  
100%
boohooMAN.com UK Limited  
Dormant  
UK  
9–51 Dale St, Manchester  
100%
BoohooPLC.com Inc  
Warehouse  
USA  
49–51 Dale St, Manchester  
100%
Boohoo Property Holdings Limited  
Property  
Jersey  
44 Esplanade, St Helier, Jersey  
100%
Boohoo Property Holdings 2 Limited  
Property  
UK  
49–51 Dale St, Manchester  
100%
oohoo œurĦeƈ  
•ourcing offi ce  
œurĦeƈ  
ˤˢ ahcelievler̆ Istanæul 3˦1˫˩  
1ˢˢͬ
Burton Online Limited  
Trading  
UK  
49–51 Dale St, Manchester  
100%
CoastLondon.com Limited  
Trading  
UK  
49–51 Dale St, Manchester  
100%
Debenhams Brands Limited  
Trading  
UK  
49–51 Dale St, Manchester  
100%
Debenhams DBZ Limited  
Trading  
UK 
49–51 Dale St, Manchester  
100%
Debenhams Holdings Limited  
Holding  
UK  
49–51 Dale St, Manchester 
 100%
Dorothy Perkins Online Limited  
Trading  
UK  
49–51 Dale St, Manchester 
 100%
Faith.com Online Limited  
Dormant  
UK  
49–51 Dale St, Manchester 
 100%
Karenmillen.com Limited 
 Trading 
 UK 
 49–51 Dale St, Manchester 
 100%
Maine.com Online Limited  
Dormant 
 UK  
49–51 Dale St, Manchester 
 100%
Mantaray.com Online Limited 
 Dormant 
 UK 
 49–51 Dale St, Manchester 
 100%
MissPap UK Limited  
Trading 
 UK 
 49–51 Dale St, Manchester 
 100%
MyBBuy.com  
Dormant 
 UK 
 49–51 Dale St, Manchester 
 100%
Nasty Gal Limited 
 Trading 
 UK 
 49–51 Dale St, Manchester 
 100%
NastƈGal.com ¡• Inc  
darĦeting offi ce 
 ¡•  
ˤ13˧ aƈ •treet̆ \os ngeles 
 1ˢˢͬ
Oasis Fashions Online Limited  
Trading  
UK  
49–51 Dale St, Manchester  
100%
Pancorp1 Limited 
 Dormant 
 UK  
49–51 Dale St, Manchester 
 100%
Œrettƈ\ittleœhing.com France ••  
darĦeting offi ce 
 France 
 ˪1 ue eaumur̆ ˩˧ˢˢˤ̆ Œaris 
 1ˢˢͬ
PrettyLittleThing.com Limited  
Trading 
 UK 
 49–51 Dale St, Manchester 
 100%
Œrettƈ\ittleœhing.com ¡• Inc 
 darĦeting offi ce 
 ¡•  1ˤˢ˫ mrange •treet̆ ·ilmington 
 1ˢˢͬ
Principles.com Online Limited  
Dormant 
 UK 
 49–51 Dale St, Manchester 
 100%
RedHerring.com Online Limited 
 Dormant 
 UK 
 49–51 Dale St, Manchester 
 100%
Shanghai Wasabi Frog Trading Co Limited  
Trading  
China  
828–838 Zhangyang Rd.,  
100%
Shanghai, China
Wallis Online Limited  
Trading 
 UK 
 49–51 Dale St, Manchester 
 100%
Warehouse Fashions Online Limited  
Trading 
 UK 
 49–51 Dale St, Manchester 
 100%
15 Investments
The subsidiaries held and consolidated in these fi nancial statements are set out beloẇ
 
 
 
 
2024 
2023
 
 
 
 
£ million 
£ million
Sales (for the period 18/07/2023 – 29/02/2024)   
122.3
 -
Œrofi t after taƇ (for the period 1˪/ˢ˩/ˤˢˤ3 ̘ ˤ˫/ˢˤ/ˤˢˤ˦)  
 
 
 
11.3
 -
Group share in %  
27.13%
 -
Group share in £ million (for the period 18/07/2023 – 29/02/2024) 
 
 
 3.1
 -
Total non-current assets 
 17.4
 -
Total current assets  
98.1
 -
Total current liabilities  
(71.1)
 -
Total non-current liabilities 
 
 
 (41.7)
 -
Net assets 
 2.7
 -
¡nder the eřuity accounting reřuirements of IA• 28 the group̧s share of the results of associate is included in the 
carrying value of the associate in the group statement of fi nancial position and included within the group income 
statement using the eřuity method of accounting. 
•et out below is the material associate of the group. The entity listed below has share capital consisting of ordinary 
shares, which are held directly by the group. The country of incorporation or registration is the principal place of 
business, and the proportion of ownership interest is the same as the proportion of voting rights held. 
The table below provides the summarised profi t and loss and balance sheet for E¶B. As at the date of publishing 
these fi nancial statements E¶B̧s results for the period 18th Xuly 2023 to 2˫ ?ebruary 2024 have not been publicly 
disclosed by E¶B and the audit of E¶B̧s fi nancial statements for the year ended 2˫ ?ebruary 2024 has begun 
but not been completed by E¶B̧s auditors. The group has reviewed analyst notes prepared by E¶B̧s NmdAD, 
\iberum dated 27 darch 2024, the management accounts of E¶B for the period ending 2˫ ?ebruary 2024 and 
post year end N• notes published by E¶B. These estimated results have been amended to refl ect adjustments 
made by the group when using the eřuity method, including fair value adjustments and modifi cations for 
differences in accounting policy. 
           
 
 
 Investment in associate
 
 
 
£ million
Cost
Balance at 28 February 2023  
 
 
 
-
Additions at fair value  
 
 
 
26.5
Share of results of associate  
 
 
 
3.1
Balance at 29 February 2024
 
 
 
29.6
Impairment
Balance at 28 February 2023  
 
 
 
-
Impairment charge  
 
 
 
-
Balance at 29 February 2024 
 
 
 
 -
Net book value
At 28 February 2023 
 
 
 
 -
At 29 February 2024 
 
 
 
 29.6
 %    Carrying
 
ownership 
amount
Nature of 
Country of 
2024 
2023 
2024 
2023
relationship 
incorporation 
% 
% 
£ million 
£ million
Revolution Beauty  
Associate, 
UK 
27.13% 
 - 
 29.6
 -
Group plc (̤*¶̥)  
supplier
14 Investment in associate

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
158
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
158
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
2024 
2023
£ million 
£ million
Trade receivables 
 17.8 
 17.6
Prepayments  
11.2 
 13.9
Accrued income 
 1.2
 5.5
30.2 
 37.0
2024 
2023
£ million 
£ million
At start of year  
330.9 
 101.3
Net movement during year  
(97.1) 
 227.9
Effect of exchange rates 
 (3.8)
 1.7
At end of year  
230.0 
 330.9
2024 
2023
£ million 
£ million
Due within 30 days  
16.7 
 17.6
Provision for impairment 
 (1.6) 
 (1.6)
Due in 31 to 90 days 
 
4.6
 4.3
Provision for impairment 
 (1.9) 
 (2.8)
Past due 
 1.5
 0.1
Provision for impairment 
 (1.5)
 -
Total amounts due and past due 
 22.8 
 22.0
Total provision for impairment 
 (5.0) 
 (4.4)
17.8 
 17.6
Trade receivables represent amounts due from wholesale customers and advance payments to suppliers.  
The fair value of trade and other receivables is not materially different from the carrying value. 
·here specifi c trade receivables are not considered to be at risĦ and reřuiring a provision, the trade receivables 
impairment provision is calculated using the simplifi ed approach to the expected credit loss model, based on the 
following percentageṡ 
There is no material credit risĦ associated with the cash at banĦ due to the healthy credit ratings of the banĦs of 
BBB͜ and higher.
The provision for impairment of receivables is charged to administrative expenses in the statement of comprehensive 
income. The maturing profi le of unsecured trade receivables and the provisions for impairment are as followṡ 
2024 
2023
Age of trade receivable 
% 
%
60–90 days past due  
1
 1
91–120 days past due 
 5
 5
Over 121 days past due  
90
 90
Assets
Unused
Depreciation Share-based
Total
tax losses 
in excess of 
payments 
 
capital 
 
allowances
£ million
£ million
£ million
£ million
Asset at 28 February 2022  
7.5
 - 
 - 
 7.5
Recognised in statement of comprehensive income  
15.0  
-
1.0 
 16.0
Asset at 28 February 2023
22.5
 - 
 1.0 
 23.5
Recognised in statement of comprehensive income 
 6.4 
  - 
2.2
 8.6
Debit in equity
-
 - 
 - 
 -
Asset at 29 February 2024
28.9
 - 
 3.2 
 32.1
Liabilities
Business
Capital Share-based
Total
combinations 
allowances 
payments 
 
in excess of 
depreciation
£ million
£ million
£ million
£ million
Liability at 28 February 2022  
(0.8) 
 (22.5) 
 (2.0) 
 (25.3)
Recognised in statement of comprehensive income  
0.1 
 (1.0) 
 2.0 
 1.1
Liability at 28 February 2023  
(0.7) 
 (23.5) 
 -  
(24.2)
Recognised in statement of comprehensive income  
0.2 
 7.2 
 - 
 7.4
Debit in equity  
-
-
-
-
Liability at 29 February 2024
(0.5) 
 (16.3) 
 - 
 (16.8)
2024 
2023
£ million 
£ million
Finished goods  
196.2  
160.2
Finished goods – returns  
11.8 
 17.9
208.0 
 178.1
ecognition of the deferred tax assets is based upon the expected generation of future taxable profi ts. The 
deferred tax liability will reverse in more than one yeaŗs time as the intangible assets are amortised. Deferred tax is 
calculated at 25% as enacted from April 2023 by the ¡Z @overnment. 
The value of inventories included within cost of sales for the year was £70˫.6 million (2023̇ £872.0 million). The 
fi nished goods returns is the estimated value of stocĦ at customers but expected to be returned. An impairment 
provision of £18.5 million (2023̇ £21.6 million) was charged to the statement of comprehensive income. There were 
no write-bacĦs of prior period provisions during the year.
18 Trade and other receivables
16 Deferred tax
17 Inventories
19 Cash and cash equivalents

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
160
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
160
22 Interest-bearing loans and borrowings
This note provides information about the contractual terms of the group’s interest-bearing loans and borrowings, 
which are measured at amortised cost.
The RCF is unsecured against the company’s assets and includes fi nancial covenants relating to interest cover and 
adjusted leverage.
Terms and debt repayment schedule
Revolving credit facility 
GB£ 
SONIA CIA 
2025 
75.0
75.0
Revolving credit facility 
GB£ 
SONIA CIA 
2026 
250.0
250.0
 
 
 
 
325.0
325.0
Currency
Nominal
interest rate
Year of
maturity
2024
£ million
2023
£ million
Balance 28 
February 
2023
£ million
Cash fl ow 
from 
fi nancing 
activities
£ million
Additions, 
disposals 
and 
exchange 
diff erences
£ million
Statement 
of 
comprehen-
sive 
income
£ million
Movement 
in retained 
earnings 
and other 
reserves
£ million
Balance at 
29 February 
2024
£ million
Equity 
400.0 
(15.2) 
- 
(122.6) 
17.5 
279.7
Leases 
138.6 
(16.9) 
(2.7) 
2.9 
- 
121.9
Bank borrowings 
325.0 
(15.9) 
- 
15.9 
- 
325.0
863.6 
(48.0) 
(2.7) 
(103.8) 
17.5 
723.5
Reconciliation of movements in cash fl ows from fi nancing activities to movements in liabilities:
Movement in interest-bearing loans and borrowings
Opening balance 
325.0
100.0
Increase of borrowings 
-
225.0
Interest expense 
18.3
9.6
Interest paid and accrued 
(18.3)
(9.6)
Capital repaid 
- 
-
Closing balance 
 
325.0 
325.0
2024
£ million
2023
£ million
Cash and cash equivalents 
230.0
330.9
Interest bearing loans and borrowings 
 
(325.0)
(325.0)
Net (debt) / cash and cash equivalents 
 
(95.0)
5.9
2024
£ million
2023
£ million
Reconciliation of net debt:
21 Provisions
Provision at 28 February 2023 
 
10.0 
37.6 
12.1 
59.7
Movements in provision charged/(credited) 
to income statement:
Prior year provision utilised 
- 
(37.6) 
(10.3) 
(47.9)
Increase in provision in current year 
 
-
25.1 
-
25.1
Exchange diff erences 
 
(0.5) 
- 
- 
(0.5)
Provision at 29 February 2024 
9.5 
25.1 
1.8
36.4
Dilapidations
£ million
Returns
£ million
Claims
£ million
Total
£ million
Trade payables include £7.6m (2023: £nil) that suppliers have chosen to early-fund under supplier fi nancing arrangements. The 
supplier fi nancing arrangement does not change the suppliers agreed payment terms directly with the group. 
The fair value of trade payables is not materially diff erent from the carrying value. 
The dilapidation provision represents the estimated exit cost of leased premises and is expected to unwind in more than ten 
years. Returns provision represents the revenue reduction of estimated customer returns, which occur over the two-to-three 
months after the date of sale; and the claims represents the estimate of claims against the group that are expected to settle in 
the period within nine-to-twelve months after the year end.
20 Trade and other payables
Trade payables 
114.3
82.0
Other creditors 
28.8
17.0
Accruals 
 
 
 
 
110.0
125.6
Deferred income 
11.6
15.9
Taxes and social security payable 
29.9
19.8
 
 
 
 
294.6
260.3
2024
£ million
2023
£ million

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
162
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
162
27 Related party disclosures
Company transacting 
 
2024 
2023
Related party 
with the related party 
Nature of relationship 
£ million 
£ million
Amounts included in the 
statement of fi nancial position
Inventories
Revolution Beauty Group plc 
boohoo.com UK Limited 
Associate 
0.1 
-
Revolution Beauty Group plc 
PrettyLittleThing.com Limited 
Associate 
0.1 
-
Lease liabilities
Kamani Commercial Property Limited 
boohoo.com UK Limited 
Common directors and shareholders 
- 
0.6
Kamani Commercial Property Limited 
PrettyLittleThing.com Limited 
Common directors and shareholders 
0.3 
0.4
Amounts included in the statement 
of comprehensive income
Cost of sales
Revolution Beauty Group plc 
boohoo.com UK Limited 
Associate 
0.3 
-
Revolution Beauty Group plc 
PrettyLittleThing.com Limited 
Associate 
0.5
Administrative expenses
The Pinstripe Property Investment 
 
Co. Limited 
PrettyLittleThing.com Limited 
Common directors and shareholders 
- 
0.1
Pinstripe Hong Kong Limited 
boohoo.com UK Limited 
Common directors and shareholders 
0.1 
-
Depreciation – right-of-use assets
Kamani Commercial Property Limited 
boohoo.com UK Limited 
Common directors and shareholders 
0.8 
0.8
Kamani Commercial Property Limited 
PrettyLittleThing.com Limited 
Common directors and shareholders 
0.2 
0.1
The translation reserve arises from the movement in the revaluation of subsidiary balance sheets in foreign currencies; the capital 
redemption reserve arose from a capital reconstruction in 2014; the reconstruction reserve arose on the impairment of the 
carrying value of the subsidiary company in 2014 at that date; the acquisition of the non-controlling interest in PrettyLittleThing 
is the excess of consideration paid over the carrying value of the non-controlling interest as at the date of acquisition in May 
2020 adjusted during the year for the cancellation of the shares to be issued (note 25); and the revaluation gain on transition 
of investment to associate arose in July 2023 when signifi cant infl uence was determined to have been obtained over Revolution 
Beauty Group plc, with the equity accounting requirements of IAS 28 being applied from this date. 
As at 29 February 2024 the issuing condition had not been met and could not have been met before the longstop date of 14 March 
2024. As a result the shares to be issued have been derecognised and recycled through Other reserves (note 26) alongside the 
reserves created upon acquisition of the non-controlling interest in PrettyLittleThing.com Limited. 
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
Translation reserve 
(0.8)
(0.8)
Capital redemption reserve 
 
0.1
0.1
Reconstruction reserve 
 
(515.3)
(515.3)
Acquisition of non-controlling interest in PrettyLittleThing.com Limited   
(249.4)  
(281.3) 
Revaluation gain on transition of investment to associate  
10.2  
- 
Proceeds from issue of growth shares in boohoo holdings Limited 
 
0.8
0.8
 
 
 
 
(754.4) 
(796.5)
26 Other reserves
The shares to be issued represents the fair value of the contingent shares to be issued to the non-controlling interests of 
PrettyLittleThing.com Limited, in accordance with the acquisition agreement entered into and announced on 28 May 2020. Under this 
agreement, 16,112,331 Ordinary Shares in boohoo group plc were to be issued subject to the group’s share price averaging 491 pence 
per share over a six-month period, up until a longstop date of 14 March 2024. If this was not met, the consideration was to lapse. 
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
- 
31.9
25 Shares to be issued
During the year, a total of 7.0 million shares were issued under the share incentive plans (2023: 4.2 million). On 8 February 2024, 
206,309 (2023: 99,824) new ordinary shares were issued to non-executive directors as part of their annual remuneration. 
The directors do not recommend the payment of a dividend so that cash is retained in the group for capital expenditure projects that 
are required for the rapid growth and effi  ciency improvements of the business and for suitable business acquisitions (2023: £nil). 
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
1,268,865,215 authorised and fully paid ordinary shares of 1p each 
 
12.7
12.7
(2023: 1,268,333,43) 
 
24 Share capital
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
Opening balance 
138.6
51.9
Interest accrued 
2.9
1.7
Cash fl ow lease payments 
 
(16.9)
(12.0)
Additions 
 
 
 
 
3.8
97.0
Disposals 
(0.1) 
-
Exchange diff erences 
 
(6.4) 
-
Closing balance 
121.9
138.6
The lease liabilities relate to leasehold properties.
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
Current lease liability 
 
9.5
12.1
Non-current lease liability 
 
112.4
126.5
Total 
 
 
 
 
121.9
138.6
Movement in lease liabilities:
29 February 2024 
Lease payments 
12.0 
18.9 
29.1 
52.0 
26.2 
138.2
Finance charges 
(2.5) 
(2.5) 
(5.2) 
(4.9) 
(1.2) 
(16.3)
Net present value 
9.5 
16.4 
23.9 
47.1 
25.0 
121.9
Minimum lease  
payments due
Within
1 year
1-2 years
£ million
2-5 years
£ million
5-10 years
£ million
More than 
10 years
£ million
Total
£ million
23 Lease liabilities
Kamani Commercial Property Limited has been the lessor of boohoo’s and PrettyLittleThing’s head offi  ce buildings in 
Manchester since the IPO in 2014. 
Related party transactions are considered to be on arm’s length commercial terms.

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
164
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
164
The investments in equity instruments are classed as Level 3 investments under the fair value hierarchy and are fi nancial 
instruments that are diffi  cult to value because they do not have an active market. The fair value considerations of these 
investments are, typically, highly judgemental and are valued using models and assumptions based on inputs that are not readily 
observable. The fair value of these non-listed equity investments has been estimated using a discounted cash fl ow model and 
recent funding rounds. Where insuffi  cient, more recent, information is available to measure fair value, or if there is a wide range 
of possible fair value measurements, then cost is used as the best estimate of fair value if it falls within that range. Investments 
in equity instruments are held at fair value through other comprehensive income and this election was made at initial recognition. 
The following table presents the changes in Level 3 investments:
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
At the beginning of the year
15.3 
-
Addition of fi nancial assets at fair value through other comprehensive income 
1.3
15.3
Gains recognised through other comprehensive income 
10.2 
-
Disposal of fi nancial assets at fair value through other comprehensive income 
- 
-
Transfers into/(out of) Level 3 investments 
 
(26.5) 
-
At the end of the year 
 
0.3
15.3
The following table summarises the Level 3 investments held:
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
27.13% investment in Revolution Beauty Group plc (2023: 26.47%) 
 
-
15.0
8.51% investment in PrimaTrade Systems Limited (2023: 8.51%) 
 
0.3
0.3
 
 
 
 
0.3
15.3
28 Financial instruments
(a) Fair values of fi nancial instruments
Trade and other receivables
The fair value of trade and other receivables is estimated as the present value of future cash fl ows, discounted at the market 
rate of interest at the reporting date if the eff ect is material. 
Trade and other payables 
The fair value of trade and other payables is estimated as the present value of future cash fl ows, discounted at the market rate 
of interest at the reporting date if the eff ect is material. 
Cash and cash equivalents 
The fair value of cash and cash equivalents is estimated as its carrying amount where the cash is repayable on demand. Where it 
is not repayable on demand, then the fair value is estimated at the present value of future cash fl ows, discounted at the market 
rate of interest at the reporting date. 
Interest-bearing borrowings 
Fair value is calculated based on the present value of future principal and interest cash fl ows, discounted at the market rate of 
interest at the reporting date.  
Cash fl ow hedges 
Fair value is calculated using forward interest rate points to restate the hedge to fair market value. 
Foreign exchange rates 
The key currency exchange rates used in the fi nancial statements are: 
The impact of any reasonable fl uctuations in the exchange rates used to translate assets and liabilities at the year end is not 
considered to be material and has, therefore, not been disclosed.  
Investments in equity instruments
During the year ended 28 February 2023 26.47% of the issued share capital of Revolution Beauty Group plc (“REVB”) was 
acquired. The equity accounting requirements of IAS 28 (Investments in associates and joint ventures) were considered and it 
was determined that signifi cant infl uence did not exist either at the time of initial recognition or as at 28 February 2023. The 
equity investment was accounted for as a fi nancial asset under IFRS 9 with the option taken to hold at fair value through other 
comprehensive income, as irrevocably designated at the date of recognition. 
On 18th July 2023 the group entered into a settlement agreement with REVB resulting in the reconstitution of the REVB board. 
The group also increased its shareholding in REVB to 27.13%. The equity accounting requirements of IAS 28 were reconsidered 
and it was determined that signifi cant infl uence did exist as a result of the settlement agreement, access to accounting records 
and the reconstitution of the REVB board (including the appointment of Neil Catto, former group CFO and NED, and Alistair 
McGeorge, who remains a NED on the group’s board). As a result the investment has been accounted for as an associate 
under IAS 28 from 18th July 2023. The investment, which was previously accounted for under IFRS 9, was derecognised and 
the cumulative gain recognised in other comprehensive income of £10.2m was reclassifi ed to profi t or loss as a revaluation 
adjustment. 
USD closing rat 
1.26326 
1.20945
USD year average rate 
 
1.25200 
1.21444
EUR closing rate 
1.16895 
1.14074
EUR year average rate 
 
1.15514 
1.16249
AUD closing rate 
1.94262 
1.79328
AUD year average rate 
 
1.90028 
1.75793
 
 
 
 
2024
2023

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
166
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
166
(b) Credit risk
Financial risk management
Credit risk is the risk of fi nancial loss to the group if a customer or counterparty to a fi nancial instrument fails to meet its 
contractual obligations and arises, principally, from the group’s receivables from customers and hedging and other fi nancial 
activities. 
The group has no signifi cant concentration of credit risk, as exposure is spread over a large number of counterparties and 
customers. The group faces minimal credit risk from trade receivables as customers pay for their orders in full at the time of 
purchase and third-party sales are to a small number of large established corporations with which the group has long-standing 
relationships. The risk of default from related party undertakings is considered low. 
(c) Liquidity risk
Financial risk management
Liquidity risk is the risk that the group will not be able to meet its fi nancial obligations as they fall due.  
The group manages its exposure to liquidity risk by continuously monitoring short- and long-term forecasts and actual cash fl ows 
and ensuring it has the necessary banking and reserve borrowing facilities available to meet the requirements of the business. 
The maturity profi le of the group’s borrowings is included in note 22, of the group’s lease liabilities is included in note 23, and of 
derivative liabilities included within the foreign currency risk section of this note.  
Inputs
Hierarchy level
Valuation methodology
Financial instruments
Fair value hierarchy
Financial instruments carried at fair value are required to be measured by reference to the 
following levels under IFRS 13 “Fair Value Measurement”:
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
Financial assets
At amortised cost:
Cash and cash equivalents 
 
230.0
330.9
Trade receivables 
17.8
17.6
Accrued income 
1.2
5.5
At fair value through profi t or loss:
Cash fl ow hedges 
0.6
0.2
At fair value through other comprehensive income:
Cash fl ow hedges 
2.7
1.2
Equity investments 
0.3
15.3 
 
 
 
 
 
252.6
370.7
 
 
 
 
2024
2023
 
 
 
 
£ million 
£ million
Financial liabilities
At amortised cost:
Trade payables 
114.3
82.0
Other creditors 
28.8
17.0
Accruals 
 
 
 
 
110.0
125.6
Provisions 
 
 
 
 
36.4
59.7
Interest-bearing loans and borrowings 
325.0
325.0
Lease liabilities 
121.9
138.6
At fair value through profi t or loss:
Cash fl ow hedges 
1.0
14.5
At fair value through other comprehensive income:
Cash fl ow hedges 
- 
3.4
 
 
 
 
737.4
765.8
Fair values
Inputs other than quoted prices 
included within Level 1 that 
are observable for the asset or 
liability, either directly (i.e. as 
prices) or indirectly (i.e. derived 
from prices) 
Level 2
Valuation techniques include 
forward pricing and swap 
models using net present value 
calculation of future cash fl ows. 
The model inputs include the 
foreign exchange spot and 
forward rates, yield curves of the 
respective currencies, currency 
basis spreads between the 
respective currencies and interest 
rate curves. 
Derivative fi nancial instruments – 
cash fl ow hedges 
Inputs for the asset or liability 
that are not based on observable 
market data 
Level 3
The fair value of these equity 
investments has been estimated 
using a discounted cash fl ow 
model and recent funding 
rounds. Where insuffi  cient, more 
recent, information is available to 
measure fair value, or if there is a 
wide range of possible fair value 
measurements, then cost is used 
as the best estimate of fair value 
if it falls within that range. 
Investments in equity instruments 
at fair value through other 
comprehensive income 
Quoted prices in active markets 
for identical assets or liabilities 
Level 1
Quoted prices in active markets 
for identical assets or liabilities 
Investments in equity instruments 
at fair value through other 
comprehensive income 

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
168
Currency 
1–6
7–12 
13–18 
19–24 
More than 
Total
months 
months 
months 
months 
2 years 
USD 
20.2 
13.0 
1.6 
- 
- 
34.8
EUR 
30.8 
17.3 
- 
- 
- 
48.1
AUD 
11.9 
3.6 
- 
- 
- 
15.5
CAD 
1.3 
1.0 
- 
- 
- 
2.3
SEK 
0.8 
0.1 
- 
- 
- 
0.9
NZD 
0.7 
0.2 
- 
- 
- 
0.9
DKK 
0.2 
0.1 
- 
- 
- 
0.3
65.9 
35.3 
1.6 
- 
- 
102.8
Currency 
1–6
7–12 
13–18 
19–24 
More than 
Average
months 
months 
months 
months 
2 years 
USD 
1.2871  
1.2308  
1.2500  
-   
-   
1.2644 
EUR 
1.1396  
1.1272 
- 
- 
- 
1.1351
AUD 
1.8319 
1.8056 
- 
- 
- 
1.8258
CAD 
1.6923 
1.6000 
- 
- 
- 
1.6522
SEK 
11.8750 
15.0000 
- 
- 
- 
12.2222
NZD 
2.1429 
2.0000 
- 
- 
- 
2.1111
DKK 
7.5000 
12.0000 
- 
- 
- 
9.0000
Maturity of forward currency hedging instruments – notional amount £ million
(d) Capital risk
Financial risk management
Capital risk is the risk that the group will not be able to continue as a going concern. The 
group’s approach to managing capital risk is to safeguard the group’s ability to continue as 
a going concern by securing an appropriate mix of debt and equity funding, a strong credit 
rating and suffi  cient headroom. The capital structure is regularly reviewed to ensure it is 
appropriate to the group’s strategic objectives. The funding requirements of the group are 
ascertained by regular cash fl ow forecasts and projections. At 29 February 2024, the group 
had capital of £184.7 million (2023: £405.9 million), comprising equity of £279.7 million 
(2023: £400.0 million) and net debt of £95.0 million (2023 net cash: £5.9 million).
(e) Foreign currency risk
Financial risk management
The group trades internationally and is exposed to exchange rate risk on purchases and 
sales, primarily in Australian dollars, euros and US dollars. The group’s results are presented 
in sterling and are exposed to exchange rate risk on translation of foreign currency assets 
and liabilities. The group’s approach to managing foreign currency risk is to use fi nancial 
instruments in the form of forward foreign exchange contracts to hedge foreign currency 
cash fl ows. The primary use of forward exchange and option contracts for sales, and 
inventory purchases per the group’s hedging policy, is to layer hedges up to six quarters 
into the future, with up to 90% coverage of the net unmatched exposure for the fi rst 
quarter and coverage decreasing to a maximum of 20% between quarters four to six. 
These forward foreign exchange contracts are classifi ed as Level 2 derivative fi nancial 
instruments under IFRS 13 ‘Fair Value Measurement’.  
The fair value of forward foreign exchange contracts recognised in the statement of 
fi nancial position within fi nancial assets at 29 February 2024 was £3.3 million (2023: £1.4 
million) and within fi nancial liabilities was £1.0 million (2023: £17.9 million). The non-current 
element of the fi nancial assets is £nil (2023: £0.3 million) and of fi nancial liabilities is £nil 
(2023: £2.2 million). Cash fl ows related to these contracts will occur during the two years to 
28 February 2026.  
Hedge eff ectiveness is determined at inception of the hedge relationship and through 
periodic prospective eff ectiveness assessments to ensure that the economic relationship, 
as per the group’s hedging policy, exists between the hedged item and hedging 
instrument. The derivatives have been fair valued at 29 February 2024 with reference to 
forward exchange rates and option pricing models that are quoted in an active market, with 
the resulting value discounted back to present value. Hedge ineff ectiveness may occur 
due to: 
•  Fluctuation in volume of hedged item caused due to operational changes 
•  Index basis risk of hedged item vs hedging instrument 
•  Credit risk as a result of deterioration of credit profi le of the counterparties 
Hedge ineff ectiveness in relation to designated hedges was negligible during the year 
ended 29 February 2024 and year ended 28 February 2023. In the year ended 28 February 
2023, hedge accounting was discontinued on ineff ective cash fl ow hedge contracts, and a 
total of £14.3m was reclassifi ed to the statement of comprehensive income. 
The total amount recognised in other comprehensive income during the year is a 
gain of £7.4 million (2023: £28.7 million loss) and the amount reclassifi ed from other 
comprehensive income to profi t and loss in revenue during the year is a gain of £2.4 million 
(2023: £16.2 million loss). 
Average rate of forward currency hedging instruments – GBP: currency
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
168

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
170
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
170
Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year 
period for grant dates up to 2016 and from the company’s share price volatility from 2017. 
Long-Term Incentive Plan (“LTIP”)
LTIPs allow the grant of options to executive directors and senior management of the group, based on a predetermined aggregate 
Earnings per Share and Total Shareholder Return targets for three fi nancial years. Options may be granted by either the board or the 
trustees of the Employee Benefi t Trust. The vesting conditions are disclosed in the Directors Remuneration Report. 
The weighted average share price at date of exercise of shares exercised during the year was 32.1 pence (2023: 40.2 pence). The weighted 
average remaining of contractual life of outstanding options at the end of the year was 6.4 years (2023: 6.7 years).  
The group recognised a total expense of £17.5 million during the year (2023: £32.0 million) relating to equity-settled share-based payment 
transactions. 
Employee Stock Ownership Plan (“ESOP”) 
The 2014 ESOP allows the grant of options to selected employees and executive directors of the group, based on a predetermined 
aggregate EBITDA target for the three fi nancial years 2015 to 2017. The 2015 ESOP allows the grant of options to selected employees and 
executive directors of the group. With the exception of Neil Catto (former CFO), there are no performance criteria. Neil Catto’s options 
are subject to achieving performance criteria based on a predetermined aggregate EBITDA target and a measure of Total Shareholder 
Return for the four fi nancial years 2016 to 2020. The 2016 to 2024 ESOPs allow the grant of options to selected employees of the group, 
without any performance criteria. Options may be granted by either the board or the trustees of the Employee Benefi t Trust.
30/06/16  
404,822  
-  
 -  
 -  
404,822  
1.00  30/06/19–30/06/26 
13/06/17  
159,783  
-  
 -  
 -  
159,783  
1.00  
13/06/20–13/06/27 
28/06/18  
345,146  
-  
 -  
(20,861)  
324,285  
1.00  28/06/21–28/06/28 
03/10/18  
94,267  
-  
 -  
 -  
94,267  
1.00  
03/10/21–03/10/28 
30/04/19  
693,977  
-  
 -  
(117,773)  
576,204  
1.00  30/04/22–30/04/29  
03/11/20  
2,095,972  
-  
(2,095,972)  
 -  
 -  
1.00  
03/11/23–03/11/30 
13/07/21  
1,799,071  
-  
(269,778)  
-  
1,529,293  
1.00  
13/07/24–13/07/31 
01/03/22  
896,555  
-  
25,000  
(31,218)  
890,337  
1.00  01/03/25–01/03/32 
01/07/22  
22,470,425  
- 
(3,489,223)  
-  
18,981,202  
1.00  
01/07/25–01/07/32 
28,960,018  
-  
(5,829,973)  
(169,852)  
22,960,193 
Date of grant
28 February 
2023
no. of shares
Granted 
during the 
year
no. of shares
Lapsed
during the 
year
no. of shares
Exercised 
during the 
year
no. of shares
29 February 
2024
no. of shares
Exercise price
pence
Exercise period
14/03/14  
431,800  
-  
(10,140) 
 -  
421,660  
50.00  
14/03/17–14/03/24 
22/05/15 
171,496 
- 
- 
(5,000) 
166,496 
25.75 
22/05/18–22/05/25
09/06/16 
239,007 
 
(28,365) 
- 
210,642 
57.75 09/06/19–09/06/26
13/06/17 
879,665 
- 
(147,732) 
- 
731,933 
244.50 
13/06/20–13/06/27
28/06/18 
2,747,985 
- 
(425,000) 
- 
2,322,985 
201.95 
28/06/21–28/06/28 
30/04/19 
24,278 
- 
- 
- 
24,278 
266.95 30/04/22–30/04/29 
23/07/19 
5,493,439 
- 
(967,500) 
- 
4,525,939 
219.65 
23/07/22–23/07/29 
03/11/20 
8,589,326 
- 
(1,729,472) 
- 
6,859,854 
272.95 
03/11/23–03/11/30
13/07/21 
10,853,495 
- 
(2,399,537) 
- 
8,453,958 
289.45 
13/07/24–13/07/31
17/05/22 
4,817,058 
- 
(76,837) 
(1,868,217) 
2,872,004 
1.00 
17/05/23–17/05/32
01/07/22 
4,957,680 
- 
(798,457) 
- 
4,159,223 
1.00 
01/07/25–01/07/32
17/05/23 
- 
6,512,920 
(431,051) 
(1,803,540) 
4,278,329 
1.00 
17/05/24–17/05/33
28/06/23 
- 
17,718,008 
(997,977) 
(451,695) 
16,268,336 
1.00 28/06/26–28/06/33
39,205,229 
24,230,928 
(8,012,068)  
(4,128,452)  
51,295,637 
Date of grant
28 February 
2023
no. of shares
Granted 
during the 
year
no. of shares
Lapsed
during the 
year
no. of shares
Exercised 
during the 
year
no. of shares
29 February 
2024
no. of shares
Exercise 
price
pence
Exercise period
The ESOP options were valued using the Black–Scholes model. The inputs into the model were as follows: 
Grant date  
14/03/14  
22/05/15  09/06/16  
13/06/17  
28/06/18  30/04/19  
23/07/19
Share price at grant date  
50.00  
25.75  
57.75  
244.50  
201.95  
245.70  
219.65 
Exercise price  
50.00  
25.75  
57.75  
244.50  
201.95  
266.95  
219.65 
Number of employees  
7  
8  
14  
40  
108  
4  
176 
Shares under option  
421,660  
166,496  
210,642  
731,933  
2,322,985  
24,278  4,525,939 
Vesting period (years)  
3  
3  
3  
3  
3  
3  
3 
Expected volatility  
33.33%  
36.33%  
36.75%  
40.85%  
44.17%  
43.14%  
41.85% 
Option life (years)  
10  
10  
10  
10  
10  
10  
10 
Expected life (years)  
3  
3  
3  
3.5  
3.5  
3.5  
3.5 
Risk-free rate  
0.976%  
0.966%  
0.523%  
0.192%  
0.723%  
0.787%  
0.434% 
Expected dividends expressed as a dividend yield  
0%  
0%  
0%  
0%  
0%  
0%  
0% 
Possibility of ceasing employment before vesting  
26%  
16%  
30%  
33%  
38%  
19%  
43% 
Expectations of meeting performance criteria  
78%  
100%  
100%  
100%  
100%  
85%  
100% 
Fair value per option (pence)  
11.93  
6.64  
14.76  
73.35  
66.47  
72.39  
68.06
Grant date  
03/11/20  
13/07/21  
17/05/22  
01/07/22  
17/05/23  28/06/23 
Share price at grant date  
272.95  
289.45  
79.66  
54.92  
41.05  
34.57 
Exercise price  
272.95  
289.45  
1.00  
1.00  
1.00  
1.00 
Number of employees 
244  
334  
428  
158  
139  
41 
Shares under option 
6,859,584 
8,453,958 2,872,004 
4,159,223  
4,278,329 16,268,336 
Vesting period (years)  
3  
3  
1  
3  
1  
3 
Expected volatility 
36.56% 
36.56% 
64.98% 
69.99% 
72.42% 
69.20% 
Option life (years) 
10  
10  
10  
10  
10  
10 
Expected life (years)  
3.5  
3.5  
1.5  
3.5  
1.5  
3.5 
Risk-free rate  
0.075%  
0.175%  
1.456%  
1.653%  
3.804%  
4.925% 
Expected dividends expressed as a dividend yield  
0%  
0%  
0%  
0%  
0%  
0.0% 
Possibility of ceasing employment before vesting  
53%  
56%  
10%  
48%  
28%  
28% 
Expectations of meeting performance criteria  
100%  
100%  
100%  
100%  
100%  
100% 
Fair value per option (pence)  
3.31  
78.11  
78.68  
53.98  
40.11  
33.73 
Outstanding at 28 February 2022  
43,562,794  
7,711,257  
21,130,006  
8,087,869  
80,491,926 
156.75 
Granted during the year 
 
13,291,981 
24,359,225 
- 
32,160,360 
69,811,566 
13.80
Lapsed during the year 
 
(15,100,235) 
(2,573,565) 
(6,657,142) 
(9,529,902) 
(33,860,844) 
147.48
Exercised during the year 
 
(2,549,311) 
(536,899) 
(1,143,415) 
- 
(4,229,625) 
5.68
Outstanding at 28 February 2023  
39,205,229 
28,960,018 
13,329,449 
30,718,327 
112,213,023 
74.70
Exercisable at 28 February 2023  
9,987,670 
1,697,995 
 1,447,611 
91,434 
13,224,710 
125.01
Number of 
shares
ESOP
LTIP
SIP
SAYE
Total
Weighted 
average 
exercise price
29 Share-based payments 
Summary of movements in awards
Granted during the year 
 
24,230,928 
- 
- 
13,013,491 
37,244,419 
9.39
Lapsed during the year 
 
(8,012,338) 
(5,829,973) 
(1,997,306) 
(16,730,237) 
(32,569,854) 
61.48
Exercised during the year 
 
(4,128,452) 
(169,852) 
(2,498,679) 
(110,822) 
(6,907,805) 
1.20
Outstanding at 29 February 2024 
51,295,367 
22,960,193 
8,833,464 
26,890,759 
109,979,783 
61.53
Exercisable at 29 February 2024 
18,135,521 
1,559,361 
989,294 
23,953 
20,708,129 
162.58

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
172
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
172
Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year 
period for grant dates up to 2016 and from the company’s share price volatility from 2017. 
Share Incentive Plan (“SIP”)
Under the terms of the SIP, the board or the trustees of the Employee Benefi t Trust grant free shares to every employee under an HMRC-
approved SIP. Awards must be held in trust for a period of at least three years after grant date and become exercisable at this date. There 
are no performance criteria. 
The SAYE options were valued using the Black–Scholes model. The inputs into the model were as follows: 
Grant date 
31/10/18 
30/10/19 
03/11/20 
01/12/21 
07/11/22 
01/12/23 
Share price at grant date 
212.90 
265.00 
272.95 
165.20 
45.20 
32.01 
Exercise price 
189.88 
216.92 
268.96 
154.58 
30.00 
25.00 
Number of employees 
- 
-  
15 
90 
549 
368 
Shares under option  
-  
- 
23,953 
233,285 
15,812,640 
10,820,881 
Vesting period (years) 
3  
3 
3 
3 
3 
3 
Expected volatility 
43.36% 
40.39% 
36.56% 
36.56% 
78.50% 
54.57% 
Option life (years) 
3.5 
3.5 
3.5 
3.5 
3.5 
3.5 
Expected life (years) 
3 
3 
3 
3 
3 
3 
Risk-free rate 
0.760% 
0.463% 
0.075% 
0.592% 
3.275% 
4.225% 
Expected dividends expressed as a dividend yield 
0% 
0% 
0% 
0% 
0% 
0% 
Possibility of ceasing employment before vesting 
45% 
76% 
99% 
96% 
60% 
50% 
Expectations of meeting performance criteria 
100% 
100% 
100% 
100% 
100% 
100% 
Fair value per option (pence) 
72.90 
93.94 
69.56 
46.39 
28.27 
15.51 
Expected volatility was based on using a historical volatility calculator with reference to the share price of competitors over a three-year 
period for grant dates up to 2016 and from the company’s share price volatility from 2017. 
14/03/14  
79,325  
-  
 -  
(16,450)  
62,875  
nil  
14/03/17–14/03/24 
02/04/14  
5,479  
-  
 -  
(5,479)  
 -  
nil  02/04/17–02/04/24 
19/06/15  
169,257  
-  
 -  
(40,474)  
128,783  
nil  
19/06/18–19/06/25 
27/09/18  
444,670  
-  
 -  
(145,672)  
298,998  
nil  27/09/21–27/09/28 
25/07/19  
748,880  
-  
 -  
(250,242)  
498,638  
nil  25/07/22–25/07/29 
18/02/21  
1,761,966  
-  
(275,642)  
(459,818)  
1,026,506  
nil  
18/02/24–18/02/31  
13/01/22  
10,119,872  
- 
(1,721,664)  
(1,580,544)  
6,817,664  
nil  
13/01/25–13/01/32 
 13,329,449  
- 
(1,997,306)  
(2,498,679)  
8,833,464
Date of grant
28 February 
2023
no. of shares
Granted
during
the year
no. of shares
Lapsed
during
the year
no. of shares
Exercised 
during
the year
no. of shares
29 February 
2024
no. of shares
Exercise price
pence
Exercise period
The SIP options were valued using the Black–Scholes model. The inputs into the model were as follows: 
Grant date  
14/03/14  
02/04/14  
19/06/15  
27/09/18  
25/07/19  
18/02/21  
13/01/22 
Share price at grant date  
50.00  
54.75  
28.00  
213.10  
226.00  
369.40  
111.55 
Exercise price  
0.00  
0.00  
0.00  
0.00  
0.00  
0.00  
0.00 
Number of employees  
12  
-  
40  
321  
566  
1054  
2174 
Shares under option  
62,875  
-  
128,783  
298,998  
498,638  1,026,506  6,817,664 
Vesting period (years)  
3  
3  
3  
3  
3  
3  
3 
Expected volatility  
33.33%  
33.20%  
35.89%  
42.75%  
41.77%  
36.56%  
36.56% 
Option life (years)  
10  
10  
10  
10  
10  
10  
10 
Expected life (years)  
3  
3  
3  
3.5  
3.5  
3.5  
3.5 
Risk-free rate  
0.976%  
1.143%  
0.979%  
0.883%  
0.462%  
0.004%  
0.896% 
Expected dividends expressed as a dividend yield  
0%  
0%  
0%  
0%  
0%  
0%  
0% 
Possibility of ceasing employment before vesting  
44%  
37%  
31%  
40%  
38%  
50%  
50% 
Expectations of meeting performance criteria  
100%  
100% 
100%  
100%  
100%  
100%  
100% 
Fair value per option (pence)  
50.00  
54.75  
28.00  
213.10  
226.00  
369.40  
111.55 
Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year 
period up to 2016 and from the company’s share price volatility from 2017. 
Save As You Earn (SAYE) scheme
Under the terms of the SAYE scheme, the board or the trustees of the Employee Benefi t Trust grants options to purchase ordinary shares 
in the company to employees who enter into an HMRC-approved SAYE scheme for a term of three years. Options are granted at up to a 
20% discount to the market price of the shares on the day preceding the date of off er and are exercisable for a period of six months after 
completion of the SAYE contract. 
The LTIP options were valued using the Black–Scholes model. The inputs into the model were as follows: 
Grant date  
 
30/06/16  
13/06/17  
28/06/18  
03/10/18  
30/04/19
Share price at grant date  
 
57.25  
244.50  
201.95  
239.00  
245.70 
Exercise price  
 
1.00  
1.00  
1.00  
1.00  
1.00 
Number of employees  
1  
2  
4  
2  
10 
Shares under option  
 
404,822  
159,783  
324,285  
94,267  
576,204 
Vesting period (years)  
3  
3  
3  
3  
3  
Expected volatility  
 
37.06%  
40.85%  
44.17%  
43.37%  
43.14% 
Option life (years) 
 
10  
10  
10  
10  
10 
Expected life (years)  
3  
3.5  
3.5  
3.5  
3.5 
Risk-free rate  
 
0.173%  
0.192%  
0.723%  
0.869%  
0.787% 
Expected dividends expressed as a dividend yield  
 
 
0%  
0%  
0%  
0%  
0% 
Possibility of ceasing employment before vesting  
 
 
42%  
32%  
29%  
27%  
28% 
Expectations of meeting performance criteria  
 
100%  
67%  
75%  
75%  
85% 
Fair value per option (pence)  
 
56.26  
243.51  
200.97  
238.03  
244.73
Grant date  
 
03/11/20  
13/07/21  01/03/22  
01/07/22 
Share price at grant date  
 
272.95  
289.45  
89.44  
54.92 
Exercise price  
 
1.00  
1.00  
1.00  
1.00 
Number of employees  
-  
26  
2  
41 
Shares under option  
-  
1,529,293  
890,337  18,981,202 
Vesting period (years)  
3  
3  
1.5  
3 
Expected volatility  
 
36.56%  
36.56%  
54.08%  
69.99% 
Option life (years)  
10  
10  
10  
10 
Expected life (years)  
 
3.5  
3.5  
1.8  
3.5 
Risk-free rate  
 
0.075%  
0.175%  
0.746%  
1.653% 
Expected dividends expressed as a dividend yield  
 
 
0%  
0%  
0%  
0% 
Possibility of ceasing employment before vesting  
 
 
45%  
32%  
0%  
39% 
Expectations of meeting performance criteria  
 
75%  
50%  
100%  
50% 
Fair value per option (pence)  
 
271.95  
288.46  
88.45  
53.98
31/10/18  
189  
 -  
(189)  
 -  
 -  
189.88  
31/10/21–30/04/22 
30/10/19  
91,245  
- 
(87,926)  
(3,319)  
 -  
216.92  30/10/22–30/04/23 
03/11/20  
132,101  
-  
(108,148)  
 -  
23,953  
268.96  
03/11/23–03/05/24 
01/12/21  
776,912  
-  
(543,627)  
 -  
233,285  
154.58  
01/12/24–01/06/25 
07/11/22  
29,717,880  
-  
(13,803,297)  
(101,943)  
15,812,640  
30.00  
01/12/25–01/06/26  
01/12/23  
-  
13,013,491  
(2,187,050)  
(5,560)  
10,820,881  
25.00  
01/12/26–01/06/27 
30,718,327  
13,013,491 
(16,730,237)  
(110,822)  
26,890,759 
Date of grant
29 February 
2023
no. of shares
Granted
during the 
year
no. of shares
Lapsed
during the 
year
no. of shares
Exercised 
during the 
year
no. of shares
29 February 
2024
no. of shares
Exercise price
pence
Exercise period

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
174
NOTES TO THE FINANCIAL STATEMENTS
(forming part of the fi nancial statements)
ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
174
2020 
2021 
2022 
2023 
2024
£ million 
£ million 
£ million 
£ million 
£ million
Non-current assets 
186.6 
292.9 
537.7 
678.6 
601.2
Current assets 
382.9 
483.0 
460.7 
547.1 
474.2 
Total assets
569.5 
775.9 
998.4 
1,225.7 
1,075.4 
Equity attributable to the owners of the parent 
310.6 
472.5 
464.3 
400.0 
279.7 
Non-controlling interest 
17.3 
- 
- 
- 
-
Current liabilities 
217.9 
285.7 
461.7 
337.8 
332.0 
Non-current liabilities  
23.7 
17.7 
72.4 
487.9 
463.7
Total liabilities, capital and reserves
569.5 
775.9 
998.4 
1,225.7 
1,075.4
?iƁe-year ĈroŬp statemeıt oć fi ıaıcial positioı ̘ ŬıaŬdited
2020 
2021 
2022 
2023 
2024
£ million 
£ million 
£ million 
£ million 
£ million
Net cash generated from operating activities 
115.7 
162.8 
10.3 
136.7 
1.9 
Net cash used in investing activities 
(43.8) 
(283.4) 
(261.5) 
(103.3) 
(54.8) 
Net cash generated from/(used in) fi nancing activities (24.3) 
151.2 
76.5 
196.2 
(48.0)
Net movement in cash and cash equivalents 
47.6 
30.6 
(174.7) 
229.6 
(100.9) 
Opening cash and cash equivalents 
197.8 
245.4 
276.0 
101.3 
330.9 
Closing cash and cash equivalents 
245.4 
276.0 
101.3 
330.9 
230.0
?iƁe-year ĈroŬp cash ƾ oƂ statemeıt ̘ ŬıaŬdited
2020 
2021 
2022 
2023 
2024
£ million 
£ million 
£ million 
£ million 
£ million
Revenue 
1,234.9 
1,745.3 
1,982.8 
1,768.7 
1,461.0 
Cost of sales 
(568.6) 
(800.1) 
(941.7) 
(873.5) 
(704.9)
Gross profi t
666.3 
945.2 
1,041.1 
895.2 
756.1 
Distribution costs 
(278,3) 
(422.0) 
(516.5) 
(447.9) 
(431.5) 
Administrative expenses 
(297.3) 
(400.1) 
(515.3) 
(529.7 
(472.9) 
Other income 
0.2 
1.0 
0.1 
0.2 
1.3 
Operating profi t/(loss)
90.9 
124.1 
9.4 
(82.2) 
(146.9) 
Net fi nance income/(expense) 
1.3 
0.6 
(1.6) 
(8.5) 
(13.0) 
Profi t/(loss) after tax 
92.2 
124.7 
7.8 
(90.7) 
(159.9)
Taxation 
(19.3) 
(31.3) 
(11.8) 
15.1 
19.0 
Profi t/(loss) after tax
72.9 
93.4 
(4.0) 
(75.6) 
(140.9) 
Share of results of associate 
-  
- 
- 
- 
3.1 
Profi t/(loss) for the year
72.9 
93.4 
(4.0) 
(75.6) 
(137.8) 
Other comprehensive income/(expense) for the year, net of income tax 
Impact of adoption of IFRS 16 
(0.4) 
- 
- 
- 
-
Net fair value gain/(loss) on cash fl ow hedges 
(10.0) 
24.5 
(12.6) 
(10.1) 
3.8
Total comprehensive income/(loss) for the year 
62.5 
117.9 
(16.6) 
(85.7) 
(134.0) 
Total comprehensive income attributable to:
Owners of the parent 
53.3 
115.2 
(16.6) 
(85.7) 
(137.1) 
Non-controlling interests and associates 
9.2 
2.7 
- 
- 
3.1
Total comprehensive income/(loss)
62.5 
117.9 
(16.6) 
(85.7) 
(134.0) 
Earnings/(loss) per share 
Basic
5.48p 
7.43p 
(0.32p) 
(6.13p) 
(11.48p) 
Diluted
5.35p 
7.25p 
(0.32p) 
(6.13p) 
(11.48p) 
Five-year group statement of comprehensive income – unaudited 
30 Capital commitments
Capital expenditure contracted for at the end of the reporting year, but not yet incurred, is as follows:
 
 
 
2024 
202 
 
 
 
£ million 
£ million
Property, plant and equipment at warehousing facilities  
 
- 
17.0
31 Contingent liabilities
From time to time, the group can be subject to various legal proceedings and claims that arise in the ordinary 
course of business, which may include cases relating to the group’s brand and trading name. All such cases 
brought against the group are robustly defended and a liability is recorded only when it is probable that the 
case will result in a future economic outfl ow and that the outfl ow can be reliably measured.

176
176
SHAREHOLDER INFORMATION
Registered address of company 
egistered in Xersey, number 
1143˫7 
3rd ?loor, 44 Esplanade, 
•t Felier, Xersey, XE4 ˫·@ 
Fead oćfi ce 
4˫̘51 Dale •treet 
danchester 
d1 2F? 
Company Secretary 
Thomas Zershaw 
Corporate website 
www.boohooplc.com
Nominated adviser 
and joint broker 
Æeus apital 
82 Zing •treet  
danchester  
d2 4·Ž 
 10 mld Burlington •treet 
\ondon 
·1• 3A@
Joint broker 
Xefferies International 
100 Bishopsgate 
\ondon  
E2N 4X\ 
F•B BanĦ
8 anada •řuare
\ondon
E14 5FŽ
Independent auditors 
ŒZ? \ittlejohn \\Œ 
15 ·estferry ircus 
\ondon 
E14 4FD 
Solicitors 
TLT LLP 
3 Hardman Square 
Manchester 
M3 3EB 
Pannone Corporate LLP
378–380 Deansgate 
Manchester 
M3 4LY 
Ogier 
Ogier House 
The Esplanade 
St Helier 
Jersey 
JE4 9WG
Addleshaw Goddard LLP 
One St Peter Square 
Manchester 
M2 3DE 
Ashurst LLP 
London Fruit and Wool Exchange 
1 Duval Square 
London 
E1 6PW
Financial PR 
Headland 
Cannon Green 
27 Bush Lane 
London 
EC4R 0AA  
Company registrars 
Computershare Investor Services 
(Jersey) Limited 
13 Castle Street 
St Helier, Jersey 
JE1 1ES 
Principal bankers 
HSBC Bank 
4 Hardman Square 
Spinningfi elds 
Manchester 
M3 3EB 


ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
8

ANNUAL REPORT AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 29 FEBRUARY 2024
ANNUAL REPORT AND FINANCIAL STATEMENTS
REGISTERED NUMBER 114397
F O R  T H E  Y E A R  E N D E D  2 9  F E B R U A R Y  2 0 2 4