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BOOHOO GROUP PLC

ANNUAL REPORT  
AND ACCOUNTS 2020

BOOHOO GROUP PLCANNUAL REPORT  AND ACCOUNTS 2020BOOHOO GROUP PLC,
A LEADING ONLINE 
FASHION RETAIL GROUP

Our multi-brand platform comprises boohoo, boohooMAN, PrettyLittleThing,  
Nasty Gal, MissPap, Karen Millen and Coast and targets fashion-conscious  
16 to 40 year olds in the UK and internationally.

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

CONTENTS

STRATEGIC REPORT 

 02  Group financial and  
  operational highlights

 04  At a glance
 06  Group structure and brands
 08  Our strategy and our values
  10  Chairman’s statement
  12  Review of the business
  16  Financial review
  21  Risk management
 24  Environmental, social and  

  governance report

GOVERNANCE

  38  Board of directors
 40  Corporate governance report
 43  Directors’ report
  46  Directors’ remuneration report
  58  Statement of directors’ responsibilities  

in respect of the annual report  

  and financial statements

FINANCIAL STATEMENTS

  59  Independent auditors’ report to the members  

  of boohoo group plc

  63  Consolidated statement of comprehensive income
 64  Consolidated statement of financial position
  65  Consolidated statement of changes in equity
  66  Consolidated cash flow statement
  67  Notes to the financial statements
  91  Company statement of comprehensive income
  92  Company statement of financial position
  93  Company statement of changes in equity
 94  Company cash flow statement
  95  Notes to the company financial statements
  99  Five-year group statement of comprehensive  

income – unaudited

 100  Five-year group statement of financial  

  position – unaudited

 100  Five-year group cash flow statement – unaudited
 101  Shareholder information

VISIT US ONLINE AT  
BOOHOOPLC.COM

01

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
GROUP FINANCIAL AND OPERATIONAL HIGHLIGHTS

OUR PERFORMANCE

GROUP

BOOHOO

PRETTYLITTLETHING

NASTYGAL

Financial
 5 Revenue £600.7 million,  
up 38% (39% CER)
 5 Gross margin 52.6%,  

down 30bps 

Financial
 5 Revenue £516.3 million  
up 38% (37% CER)
 5 Gross margin 55.6%,  

down 100bps 

Financial
 5 Revenue £98.8 million  
up 106% (109% CER)
 5 Gross margin 54.2%,  

down 250bps

Operational
 5 8.9 million active customers(B), 

Operational
 5 6.3 million active customers,  

Operational
 5 1.8 million active customers,  

up 28% on prior year
 5 Significant investments in 
customer service, with AI  
and new apps, improving  
the customer proposition

REVENUE GROWTH

+38%

ACTIVE CUSTOMERS

+28%

GROSS MARGIN

52.6%

up 26% on prior year
 5 High profile celebrity 
associations and social 
media driving traffic and 
international expansion, 
exceptionally well in the  
US and Europe

REVENUE GROWTH

+38%

ACTIVE CUSTOMERS

+26%

GROSS MARGIN

55.6%

up 88% on prior year

 5 Extensive product range now 
comprises over 16,000 lines, 
double that of last year 

REVENUE GROWTH

+106%

ACTIVE CUSTOMERS

+88%

GROSS MARGIN

54.2%

Financial
 5 Revenue £1.235 billion,  
up 44% (44% CER(A))

 5 Strong revenue growth across 
all geographies with UK up 
39% and international up 51%.  
International revenue is now 
45% of total, up from 43%
 5 Gross margin 54.0%, down 
70bps as we have invested  
in growing our brands
 5 Adjusted EBITDA(1) £126.5 

million (2019: £84.5 million) 
with Adjusted EBITDA 
margin improving to 10.2% 
(2019: 9.9%)

 5 Robust balance sheet with net 
cash of £240.7 million (2019: 
£190.7 million). High cash 
generation with operating 
cash flow of £127.3 million 
(2019: £111.9 million)

Operational
 5 Acquisition of the MissPap, 
Karen Millen and Coast 
brands, complementary 
additions to the group’s 
scalable, multi-brand platform

 5 Distribution centre 

automation generating 
efficiencies and rapid  
order fulfilment 

REVENUE +44%

ADJUSTED EBITDA(1) +50%

PROFIT BEFORE TAX +54%

£1,234.9m

£126.5m

£92.2m

£856.9m

£84.5m

£579.8m

£56.9m

£59.9m

£43.3m

2018

2019

2020

2018

2019

2020

2018

2019

2020

Notes:

(A) 

 CER designates Constant Exchange Rate translation of foreign currency revenue, which gives a truer indication of the performance in international markets by removing year-to-year exchange  
rate movements when local currency sales are converted to sterling.

(B)  Active customers defined as having shopped in the last year.

02

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

Revenue
Gross profit
Gross margin
Adjusted EBITDA(1)
% of revenue
Adjusted EBIT(2)
% of revenue
Adjusted profit before tax(3)
Profit before tax
Adjusted diluted earnings per share(4)
Diluted earnings per share (2019 restated)
Net cash(5) at year end

2020
£m

1,234.9
666.2
54.0%
126.5
10.2%
107.0
8.7%
108.3
92.2
5.88p
5.35p
240.7

2019 
£m

856.9
469.0
54.7%
84.5
9.9%
75.1
8.8%
76.3
59.9
4.15p
3.71p
190.7

Change

+44%
+42%
-70bps
+50%
+30bps
+42%
-10bps
+42%
+54%
+42%
+44%
+£50.0m

(1)  Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges and 

exceptional items. 

(2)  Adjusted EBIT is calculated as profit before tax, interest, share-based payment charges, amortisation of acquired intangible 

assets and exceptional items.

(3)  Adjusted profit before tax is calculated as profit before tax, excluding share-based payment charges, amortisation of acquired 

intangible assets and exceptional items.

(4)  Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired intangible 

assets, share-based payment charges, exceptional items and adjusting to 34% of the non-controlling interest as in previous 
years (see note 1 of the accounts).
(5)  Net cash is cash less borrowings.

03

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
AT A GLANCE

A WINNING BUSINESS

Our multi-brand platform comprises boohoo, boohooMAN, PrettyLittleThing,  
Nasty Gal, MissPap, Karen Millen and Coast and targets fashion-conscious  
16 to 40 year olds in the UK and internationally.

UK

 £679.3m

EUROPE

 £188.4m

GLOBAL REVENUE

USA

 £263.6m

REST OF THE WORLD

 £103.5m

HIGHLIGHTS

GLOBAL CUSTOMER BASE

14m14 million active customers

PROFITABLE

+54%Profit before tax up 54%

HIGH GROWTH

+44%Revenue up 44%

04

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

OUR BRANDS

KEY CHARACTERISTICS

CHALLENGING THE FASHION MARKET
Our high growth rate shows we understand what customers want.  
We operate in an efficient and profitable way, delivering value to our  
stakeholders. We invest to create a sustainable business.

RESPONSIBLE
We operate with responsibility towards all our stakeholders – including our 
customers, employees and partners – and in a sustainable way to reduce 
environmental impact.

INSPIRED
With a finger on the pulse of fashion, we spot the latest trends  
from all over the world.

GLOBAL
We operate in a global market, unhindered by borders,  
languages and physical presence.

CONNECTED
Through a large social media following, we connect  
with millions globally.

FAST
Hundreds of new products added daily and top sellers  
are re-bought within days.

05

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCGROUP STRUCTURE AND BRANDS

ABOUT OUR GROUP AND 
OUR GLOBAL BRANDS

boohoo group plc owns the brands boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, 
MissPap, Karen Millen and Coast and designs, sources, markets and sells clothing, shoes, 
accessories and beauty products targeted at 16 to 40 year-old consumers globally. 
Each brand is differentiated in its message, appeal, price-point and target age-group.

OUR BRANDS

boohoo is the young girl’s fashion best friend, 
offering the most up-to-date fashion at 
incredible prices with unbeatable choice, great 
quality and excellent service. The brand’s core 
values are fun, fashion, social and inclusive. 
This translates into a product range for  
every young woman around the world.

PrettyLittleThing is a youthful trend leader  
in online women’s fashion, offering a wide 
range of products at great prices, supported  
by an engaging global social media presence.  
The brand aims to help every girl feel like  
a celebrity with her clothes.

Nasty Gal is a bold and distinctive brand for 
fashion-forward, free-thinking young women, 
offering limited edition clothing to a global 
audience. The brand’s largest market so far  
has been in the USA and it has a global reach 
with enormous potential for growth. 

Combining cutting-edge design with an 
affordable price tag, boohooMAN brings 
young men the latest styles and looks  
in a youthful package, 24/7.

06

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

OUR MOST RECENT ACQUISITIONS

MissPap is aimed at fashion-conscious young 
women who love fashion and want to create 
looks that are worth sharing with friends.

From: April 2019

Karen Millen is known globally for creating 
beautifully crafted fashion for confident 
women who know their own style. Targeted at 
driven and career-minded women in their 30s 
and 40s, the brand offers high quality clothes 
for that modern, polished and feminine look.

From: October 2019

Coast believes that life is for living, fashion 
should be fun and dressing up is for every day. 
The brand produces versatile pieces that are 
easy to wear and are an effortless addition  
to a woman’s own style.

From: October 2019

07

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCOUR STRATEGY AND OUR VALUES

CONTINUED OPPORTUNITIES 
FOR GROWTH

OUR VISION

HOW WE DO IT

“We are entirely focussed on our 
customers and every element of our 
model begins and ends with them. 
We engage, we listen, we learn,  
we create and repeat.”

T
N
E
M
E
G
A

G

N

E

Through  
two-way social 
media contact, 
we recruit, 
connect with 
and constantly 
learn from 
our brand 
evangelists

D ESIGN

Our speed, agility and market 
knowledge ensures we deliver 
attention-demanding, 
aspirational style before others

E N GAGE

E
T
A
E
R

C

O U R
CUS TOM ER S

L

I

S
T
E
N

LEAR N

We are differentiated by our 
inclusiveness, the breadth of  
our product ranges and the way 
we connect with customers

BRAN D S

Our sourcing 
ability and 
supply chain 
management 
delivers 
outstanding 
product value

V
A
L
U
E

The group’s multi-brand platform enables us 
to service groups of consumers efficiently with 
ranges of products differentiated in style and 
price point. The appeal of online shopping, 
with its convenience and value proposition, 
continues to resound with consumers globally 
and supports high growth rates.

Our vision is to be leading the e-commerce 
fashion market for 16 to 40 year-olds,  
which we will drive through our strategic 
priorities: Insight, Investment, Innovation  
and Integration.

INSIGHT
creating a competitive  
customer proposition

INVESTMENT 
delivering growth through  
organic means and acquisitions  
to increase market share 

INNOVATION
driving customer engagement

INTEGRATION
integrating new brands

08

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

OUR VALUES

PASSION
Each day we are inspired to be the best we can be.  
We are focussed and committed to giving our  
customers the experience they want.

AGILE
We are constantly evolving to stay one step ahead.  
We embrace change and grab new opportunities  
with both hands. We are lean, effective and efficient.

CREATIVE
We are unique and aspirational. We are not afraid of doing 
things our way, daring to be different. We are creative in 
thinking and design.

TEAM
We listen and respond to create a place where everyone’s 
contribution is important. Building success through  
our people and sharing in it together. We remember  
to have fun along the way.

09

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCCHAIRMAN’S STATEMENT

CREATING NEW OPPORTUNITIES 
FOR GROWTH

I am proud to report another record-breaking year for the group,  
with market-leading growth in our revenues across multiple geographic  
regions and strong profitability. 

During the year, we acquired three new brands 
and talented teams along with them, to add  
to our growing portfolio. Each of MissPap,  
Karen Millen and Coast caters for different 
segments of the market, giving the group 
wider coverage and building on our scalable, 
multi-brand platform. The new brands have 
integrated very well and are growing strongly 
since relaunch. We are very excited about  
our new acquisitions, whilst keeping appraised 
of other strategic opportunities globally.

John Lyttle joined as Group Chief Executive 
at the start of the current financial year and 
has been instrumental in his leadership role in 
driving that success and bringing about change 
as the group has grown. Carol and I continue 
to play a very active role in the group, whilst 
leaving the day-to-day operational issues to  
John, which enables us to spend more time  
on strategic matters and ensuring we remain  
at the forefront of the online fashion sector. 
We are supported by a strong team of 
executives, which has been strengthened 
during the year.

One of the new executive positions we  
have created this year is that of Director  
of Sustainability and Social Responsibility.  
We attach great importance to the need  
to create a sustainable business that  
minimises the environmental impact.  
We strongly promote recycling of clothes  
and are pushing that message to our 
customers. We are exploring more ways  
to improve our business model: this year  
has seen us develop sustainable, recycled 
clothing ranges and plans have been  
developed to introduce solar power  
at our facilities.

COVID-19
At this time, all our thoughts turn to the 
distress the pandemic is bringing upon  
so many people throughout the world  
and so talking about other matters seems 
strangely less significant. However, we have  
a responsibility to our shareholders to continue 
to keep them informed in a timely fashion 
through the dissemination of this report 
and financial statements and to keep them 
appraised of what we are doing to preserve our 
business and ensure the safety and wellbeing 
of our employees and those of our business 
partners. From the outset of the pandemic, 
we have followed government advice on safe 
working practices for all our employees.  
At the present time, colleagues who are able 
to work from home are doing so. Where this 
is not possible, for instance in the warehouse, 
strict social-distancing procedures have been 
introduced and audited. As for the impact 
on the business, we are fortunate to have 
substantial cash reserves, which will enable  
us to withstand a long-standing downturn  
in business activity, should the timeframe  
of the pandemic be prolonged. This is further 
discussed in the directors’ report in the  
future prospects and viability section.

Group performance
If I may, I will now turn to the matter of the 
group’s performance for the year to February 
2020. I am proud to report another record-
breaking year for the group, with market-
leading growth in our revenues across multiple 
geographic regions and strong profitability. 
Success such as ours comes from getting 
a lot of things right: product, price, service, 
marketing and technology amongst others. 
All of this requires a great team of focussed 
experts and an envisioned leadership team to 
pull it all together and make it work and work 
well. This is what makes me proud – it is the 
people we have, both within the group and in 
our supply chain, who are our greatest asset 
and the engine of our success.

WE ATTACH GREAT 
IMPORTANCE  
TO THE NEED  
TO CREATE  
A SUSTAINABLE 
BUSINESS THAT 
MINIMISES THE 
ENVIRONMENTAL 
IMPACT.

Mahmud Kamani, 
Executive Chairman

10

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

REVENUE

+44%

Strong revenue growth at £1.235 billion

PROFIT BEFORE TAX

+54%Profit before tax at £92.2 million

We have continued to take market share  
in the UK, keeping our finger on the pulse 
of fashion with an irresistible offering 
that continues to draw in more and more 
customers, whilst expanding rapidly overseas 
through a suite of country-specific websites 
and a strong proposition. International growth 
has continued to be robust and we have been 
able to refine further our expertise through 
local knowledge and effective marketing.

The investments we made in our two 
distribution centres in the previous year  
have not only enabled us to manage the high 
growth rate with uninterrupted service, but 
also to realise efficiency savings through the 
automation that is working very effectively. 
We have also invested in our IT systems and 
customer-facing apps and websites and added 
more payment types that have proved to be 
highly popular with consumers. 

Sara Murray stepped down from the board 
in April and, on behalf of the board, I would 
like to thank Sara for her positive contribution 
to the company and in particular for her role 
as Senior Independent Director and her 
stewardship of the Nomination Committee. 
Sara’s expertise has been invaluable to the 
board and the company throughout her 
four-year tenure, during which boohoo has 
experienced a period of significant growth and 
expansion. It is the board’s intention to appoint 
another non-executive director in due course. 

As always, my thanks and appreciation go to 
our employees and partners who make the 
group the success that it has been again this 
year. I know that the team we have built will 
continue to drive our business forward as 
we develop the opportunities for our future 
growth and prosperity.

Mahmud Kamani 
Group Executive Chairman 
21 April 2020 

11

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCREVIEW OF THE BUSINESS

PERFORMANCE 
DURING THE YEAR

The group has continued to gain market share in key focus territories, with impressive 
revenue growth across our brands, driven by a combination of a great customer  
proposition, effective marketing strategies and strong social media presence.

Group revenue for the year increased by 44% 
(44% CER) to £1.235 billion (2019: £856.9 
million). Revenue growth across all territories 
and brands was strong. 

Adjusted EBITDA was £126.5 million (2019: 
£84.5 million), an increase of 50% on the 
previous year, with efficiency improvements 
and effective marketing across the group 
leading to an adjusted EBITDA margin of 
10.2% (2019: 9.9%). Profit before tax was 
£92.2 million (2019: £59.9 million), an increase 
of 54%. Adjusted diluted earnings per share  
was 5.88p, up 42% on the prior year (restated). 
Diluted earnings per share rose to 5.35p,  
an increase of 44% (2019 restated: 3.71p).

The group has continued to gain market 
share in key focus territories, with impressive 
revenue growth across our brands, driven by a 
combination of a great customer proposition, 
effective marketing strategies and strong 

2020
£000

1,234,876
666,236
54.0%
115,546
9.4%
92,222
5.35p
240,684

126,503
10.2%
106,973
8.7%
108,299
5.88p

2019 
£000

856,920
468,994
54.7%
72,601
8.5%
59,856
3.71p
190,726

84,546
9.9%
75,074
8.8%
76,250
4.15p

Change

+44%
+42%
-70bps
+59%
+90bps
+54%
+44%
+£50.0m

+50%
+30bps
+42%
-10bps
+42%
+42%

OVERVIEW

Revenue
Gross profit
Gross margin
EBITDA
% of revenue
Profit before tax
Diluted earnings per share (2019 restated)
Net cash(1) at year end
Underlying:
Adjusted EBITDA(2)
% of revenue
Adjusted EBIT(3)
% of revenue
Adjusted profit before tax(4)
Adjusted diluted earnings per share(5)

(1)  Net cash is cash less borrowings.
(2)  Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges  

and exceptional items.

(3)  Adjusted EBIT is calculated as profit before tax, interest, share-based payment charges, amortisation of acquired  

intangible assets and exceptional items.

(4)  Adjusted profit before tax is calculated as profit before tax, excluding share-based payment charges and amortisation  

of acquired intangible assets and exceptional items.

(5)  Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired intangibles, 
share-based payment charges, exceptional items and adjusting to 34% of the non-controlling interest as in previous years  
(see note 1 of the accounts).

12

social media presence. Through our scalable, 
multi-brand platform, we have taken on three 
additional brands – MissPap, Karen Millen 
and Coast – which have increased the group’s 
market coverage and potential. Investments 
in technology and continuous systems 
improvements have delivered an enhanced 
customer experience and cost efficiencies.

Cash generation was strong, with operating 
cash flow of £127.3 million (2019: £111.9 million) 
and free cash flow up 26% to £81.7 million. 
Capital expenditure was £45.6 million  
including £19.4 million spent on the  
acquisition of the three new brands.  
Our net cash balance (cash less bank 
borrowings) at the period end increased  
to £240.7 million (2019: £190.7 million).

Distribution centres
The group operates through two distribution 
centres: the Burnley facility services all the 
group brands except PrettyLittleThing; and  
the Sheffield facility, which is managed by 
a third-party, services PrettyLittleThing. 
Automation at the Burnley warehouse went 
live in April 2019 and has been instrumental  
in improving efficiency throughout, enabling 
the facility to handle the rapid growth of the 
group and maintain high customer service 
levels. Phase 2 of the automation at Burnley  
is planned to commence in the first half of the 
2021 financial year, further boosting the peak 
load capacity to ensure we continue our great 
customer service. Both facilities give us the 
scale and capacity required in the medium  
term as the group develops.

Technology
As we recently invested in a team focussed 
on expanding our in-house app development 
capabilities, we have been able to introduce 
improved app functionality and user 
experience at a faster pace, including adding 
apps for the three new brands acquired 
during the year. A greater percentage of our 
customers now use the apps for the entire 
browsing and purchasing journey, enabling  
us to provide them with more relevant  
and targeted marketing and an optimised  
user experience.

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

BOOHOO 
(INCLUDING BOOHOOMAN)

£600.7m

REVENUE FOR THE YEAR
(2019: £434.6m)

8.9m

ACTIVE CUSTOMERS 
(2019: 7.0m)

7m

INSTAGRAM FOLLOWERS
(2019: 5.9m)

BOOHOO (INCLUDING 
BOOHOOMAN)

Performance
Revenue for the year increased to £600.7 
million, up 38% on the previous year, with 
continued growth in all our key focus markets. 

Growth in both the UK and international 
markets has been strong, driving market  
share gains across key geographies. Gross 
margin decreased slightly by 30bps to 52.6%, 
as we optimised the customer proposition  
in each territory. 

Product
Our womenswear product range has 
continued to be highly successful with  
growth in core product lines and in our 
comprehensive size offerings. In addition,  
new product introductions are delivering 
growth and satisfying consumer demand. 
In June we introduced our first dedicated 
recycled women’s clothing range, which  
is part of our drive for a more sustainable 
future in fashion.

Marketing
Our marketing strategy is constantly reviewed 
and re-aligned in response to data analytics 
that monitor its effectiveness. We continue 
to focus on a balanced mix of social media 
influencers, celebrity endorsements, digital 
acquisition and retention, PR and above-the-
line brand campaigns. International marketing 
is supported by in-country experts to ensure 
we speak to customers with effective, localised 
campaigns and content. 

Our worldwide social media audience now 
includes over seven million Instagram and 
three million Facebook followers. Throughout 
the year, we have worked with a host of local 
brand ambassadors as well as Jordyn Woods 
and four Victoria’s Secret models as global 
ambassadors. All collections have featured 
an inspiring range of day-to-evening looks, 
emphasising the glamour of the boohoo brand. 

Customer interaction
boohoo and boohooMAN have a number of 
country-specific websites, several of which 
are translated into local languages and further 
site launches and translated foreign language 
sites are planned. We have invested in visual 
AI, popular payment methods and virtual 
assistants to offer a more satisfying customer 
experience. Our focus on excellent customer 
service is supported by an “excellent”, 4.5 star, 
rating on the Trustpilot consumer review site.

13

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCREVIEW OF THE BUSINESS (CONTINUED)

PRETTYLITTLETHING

£516.3m

REVENUE FOR THE YEAR
(2019: £374.4m)

6.3m

ACTIVE CUSTOMERS
(2019: 5.0m)

12.3m

INSTAGRAM FOLLOWERS
(2019: 10.5m)

Marketing
We have extended our social media reach 
by increasing the number of social media 
influencers, combined with celebrity campaigns  
and collaborations. Using customer-created 
content and working in collaboration with our  
influencer partners, we have continued to be  
one of the fastest growing fashion brands on  
the channel. We have 12.3 million Instagram 
followers and 2.2 million followers on Facebook.  
We also continue to develop our exposure  
to new and emerging social media platforms.

Customer interaction
We support a number of country-specific 
websites. For the UK market, we offer  
a wide range of free return options and in 
international markets, we continue to offer 
a range of services to ensure a seamless 
customer experience.

PRETTYLITTLETHING
Performance
PrettyLittleThing (“PLT”) achieved strong 
revenue growth of 38% over the previous 
year, reaching £516.3 million. Growth across 
all territories was strong, with the overseas 
markets performing exceptionally well.  
Gross margin has decreased to 55.6%  
(2019: 56.6%), as we optimise growth  
and refine the customer proposition.

Product
PLT brings the latest and most relevant 
celebrity looks at affordable prices to our 
customers, with a choice of over 26,500 
styles and new items available daily.  
Our product range continued to expand  
during the year with further strong growth  
in the “shape” ranges including Petite, Curve 
and Plus. We have also further expanded our 
range, helping us to become established as a 
lifestyle brand for our customers. We are also 
growing our range of accessories and beauty 
offering. During the year, we brought the 
latest celebrity looks to customers through 
collaborations with Little Mix, Ashley Graham, 
Ashanti and through PLT’s debut at New York 
Fashion Week, including a collection with  
US rap star Saweetie.

14

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

NASTY GAL

£98.8m

REVENUE FOR THE YEAR
(2019: £47.9m)

1.8m

ACTIVE CUSTOMERS
(2019: 0.9m)

4.4m

INSTAGRAM FOLLOWERS
(2019: 3.6m)

NASTY GAL
Performance
Revenue growth across all territories has 
been exceptionally strong, with an overall 
106% increase to £98.8 million. USA revenue 
continues to grow strongly and remains 
the brand’s largest territory. In the UK and 
internationally, growth has continued at an 
exceptional pace, with the brand gaining 
recognition and attracting a far-reaching 
customer base. Gross margin reduced to 
54.2% (2019: 56.7%), which is in line with  
the re-alignment of the customer proposition. 

Product
Nasty Gal’s exciting product range now 
encompasses over 16,000 styles, doubling  
in size over the year. Other key areas of growth  
include recycled ranges and further expansions 
of Nasty Gal Vintage, a great collection of 
sustainably-sourced, true reworked vintage 
product, drawing on the brand’s heritage, 
unique DNA and a commitment by the group 
in terms of sustainability. Comprehensive 
size ranges have also helped support the 
inclusiveness of the brand and extend  
its appeal to women globally.

Marketing
The marketing strategy has focussed on 
building brand awareness, working with an 
increasing number of influencers to engage 
customer interest and promote brand loyalty. 
This summer we launched an iconic collection 
edited by Emily Ratajkowski (EmRata) and 
throughout the year have worked with high 
profile fashion collaborators Claire Rose 
Cliteur, Emma Louise Connelly and Josefine 
HJ. The autumn saw the biggest collaboration 
the brand has ever worked on, partnering  
with supermodel Cara Delevingne on our 
holiday collection.

On social media Nasty Gal has 4.4 million 
followers on Instagram and 1.3 million 
Facebook likes.

MISSPAP, KAREN MILLEN  
AND COAST
Performance 
We are very encouraged by the progress  
of our newly-acquired brands this year, all  
of which are resurging under new ownership 
and direction as online-only brands, with 
their great heritage intact. Revenue from the 
brands amounted to £19 million for the year, 
with MissPap revenue commencing in April 
2019 and Karen Millen and Coast in October 
2019. Gross margin was 51.1%. 

Our investment in the new brands has  
incurred some set-up and initial running  
costs in the first year, which is consistent  
with our philosophy to invest in our brands 
in order to unlock their long-term growth 
potential. The new brands are operated 
through our multi-brand platform, which 
provides immediate efficiency in the key 
operational business functions, such as  
logistics, IT, e-commerce and administration. 
The new brands provide the group with a wider 
coverage in demographic, price points and  
age segments and are highly complementary 
to our existing portfolio.

15

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCFINANCIAL REVIEW

FROM STRENGTH
TO STRENGTH

KEY PERFORMANCE INDICATORS
The group has achieved a strong performance with revenues  
and profits increasing in all territories.

GROUP

ACTIVE CUSTOMERS(1)

NUMBER OF ORDERS

ORDER FREQUENCY(2)

13.9m

42.2m

2.88

3.04

10.6m

30.6m

+31%

+38%

+5%

2019

2020

Change

2019

2020

Change

2019

2020

Change

CONVERSION RATE TO SALE(3)

AVERAGE ORDER VALUE(4)

NUMBER OF ITEMS PER BASKET

4.25%

4.26%

£41.20

£43.50

2.89

3.06

+1bps

+6%

+6%

2019

2020

Change

2019

2020

Change

2019

2020

Change

(1)  Defined as having shopped in the last 12 months on the website.
(2)  Defined as number of orders in last 12 months divided by number of active customers.
(3)  Defined as the percentage of orders taken to internet sessions.
(4)  Calculated as gross sales including sales tax divided by the number of orders.

16

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

GROUP REVENUE BY BRAND 

boohoo 
PrettyLittleThing 
Nasty Gal 
Other 

GROUP REVENUE BY GEOGRAPHICAL MARKET 

UK 
Rest of Europe 
USA 
Rest of world 

2020 
£000 

  600,733 
516,334 
98,833 
18,976 

1,234,876 

2020 
£000 

679,275 
188,424 
263,622 
103,555 

2019 
£000 

434,565 
374,445 
47,910 
– 

856,920 

2019 
£000 

488,199 
115,124 
166,262 
87,335 

1,234,876 

856,920 

CONSOLIDATED INCOME STATEMENT 

Revenue 
Cost of sales 

Gross profit 
Gross margin 

Operating costs 
Other income 

Adjusted EBITDA 
Adjusted EBITDA margin % 

Depreciation 
Amortisation of other intangible assets 

Adjusted EBIT 
Adjusted EBIT margin % 

Adjusting items:
Amortisation of acquired intangible assets 
Equity-settled share-based payment charges 
Exceptional items – warehouse relocation 

Operating profit 

Finance income 
Finance expense  

Profit before tax 
Tax 

Profit after tax for the year 

Diluted earnings per share (2019 restated) 

Adjusted profit after tax for the year 
Amortisation of acquired intangible assets 
Share-based payment charges 
Exceptional items – warehouse relocation 
Adjustment for tax 

Profit after tax for the year 

Adjusted profit for the period attributable to  
shareholders of the company 
Adjusted diluted earnings per share 

Change 

+38% 
+38% 
+106% 
+100% 

+44% 

Change 

+39% 
+64% 
+59% 
+19% 

+44% 

2019 
£000 

856,920 
(387,926) 

468,994 
54.7% 

(384,687) 
239 

84,546 
9.9% 

(6,972) 
(2,500) 

75,074 
8.8% 

(4,449) 
(5,278) 
(6,667) 

58,680  

1,320 
(144) 

59,856 
(12,397) 

47,459 

3.71p 

60,803 
(4,449) 
(5,278) 
(6,667) 
3,050 

47,459 

2020 
£000 

1,234,876 
(568,640) 

666,236 
54.0% 

(539,971) 
238 

126,503 
10.2% 

(16,582) 
(2,948) 

106,973 
8.7% 

(5,120) 
(10,957) 
– 

90,896 

1,716 
(390) 

92,222 
(19,339) 

72,883 

5.35p 

85,987 
(5,120) 
(10,957) 
– 
2,973 

72,883 

69,939 
5.88p 

48,781 
4.15p 

Change
CER

+39%
+37%
+109%
+100%

+44%

Change
CER

+39%
+62%
+61%
+19%

+44%

Change

+44%
+47%

+42%
-70bps

+50%
+30bps

+42%
-10bps

+55%

+54%

+54%

+44%

+41%

+43%
+42%

17

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL REVIEW (CONTINUED)

Operating costs comprise distribution costs and administrative expenses excluding depreciation and amortisation and have decreased by 120bps 
to 43.7% of revenue, with efficiency improvements in distribution costs more than offsetting increases in infrastructure costs for future business 
expansion, including those for the three brands acquired during the year.

Adjusted EBITDA, which is not a statutory measure, represents earnings before interest, tax, depreciation, amortisation, non-cash share-based 
payments charges and exceptional items. It provides a useful measure of the underlying profitability of the business. Adjusted EBITDA increased  
by 50% from £84.5 million to £126.5 million and, as a percentage of revenue, increased from 9.9% to 10.2%.

Adjusted profit after tax, as with Adjusted EBITDA, provides another more consistent measure of the underlying profitability of the business  
by removing non-cash amortisation of intangible assets relating to the acquisition of new brands (being their trademarks and customer lists),  
share-based payment charges and exceptional items.

TAXATION
The effective rate of tax for the year was 21.0% (2019: 20.7%), which is higher (2019: higher) than the blended UK statutory rate of tax for  
the year of 19.0% (2019: 19.0%), due to expenditure not deductible for tax purposes, being principally depreciation on buildings and fit-out. 

CONSOLIDATED STATEMENT OF FINANCIAL POSITION 

Intangible assets 
Property, plant and equipment 
Right-of-use assets 
Financial assets 
Deferred tax asset 

Non-current assets 

Working capital 
Lease liabilities 
Net financial (liabilities)/assets 
Cash and cash equivalents 
Interest-bearing loans and borrowings 
Deferred tax liability 
Net current tax liability 

Net assets 

2020 
£000 

42,255 
119,216 
14,591 
4,467 
5,980 

186,509 

(63,875) 
(16,153) 
(9,001) 
245,448 
(4,764) 
(3,593) 
(6,636) 

327,935 

2019
£000

27,165
108,498
–
3,756
4,034

143,453

(64,969)
–
4,047
197,872
(7,146)
(2,102)
(753)

270,402

The increase in intangible assets is due to the purchase of the new brands. The right-of-use-assets are the capitalised value of property leases in 
accordance with the new accounting standard, IFRS 16. The lease liability is the discounted value of future lease payments. Working capital has 
increased marginally as we are paying inventory suppliers to industry-leading 14-day terms.

INTANGIBLE AND FIXED ASSET ADDITIONS 

Purchased intangible and fixed assets 
Intangible assets 
  Trademarks and customer lists 
  Patents and licences 
  Software 

Tangible fixed assets 
  Distribution centres 
  Offices, office equipment, fixtures and fit-outs 
  Motor vehicles 

Total intangible and fixed asset additions 

18

2020 
£000 

2019
£000

19,370 
– 
3,788 

23,158 

15,391 
6,576 
437 

22,404 

45,562 

–
307
2,930

3,237

36,678
6,837
115

43,630

46,867

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

LIQUIDITY AND FINANCIAL RESOURCES
Operating cash flow was £127.3 million compared to £111.9 million in the previous year and free cash flow was £81.7 million compared to £65.1 million 
in the previous financial year. We have adopted industry-leading 14-day payment terms with our key UK product suppliers. Capital expenditure and 
intangible asset purchases was £45.6 million, which includes a £14.9 million investment in our distribution centres to support projected growth  
in the business. The closing cash balance for the group was £245.4 million and the net cash balance (cash less bank borrowings) was £240.7 million. 

CONSOLIDATED CASH FLOW STATEMENT 

Profit for the year 

Depreciation charges and amortisation 
Share-based payments charge 
Loss on sale of fixed assets 
Tax expense 
Finance income 
Finance expense 
Increase in inventories 
Increase in trade and other receivables 
Increase in trade and other payables 

Operating cash flow 
Capital expenditure and intangible asset purchases 

Free cash flow 

Net proceeds from the issue of ordinary shares 
Purchase of own shares by EBT 
Proceeds from the sale of fixed assets 
Finance income received 
Finance expense paid 
Dividend paid to non-controlling interests 
Lease payments 
Tax paid 
Repayment of borrowings 

Net cash flow 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

2020 
£000 

72,883 

24,650 
10,957 
294 
19,339 
(1,716) 
390 
(32,301) 
(9,434) 
42,219 

127,281 
(45,562) 

81,719 

2,665 
(14,906) 
– 
1,807 
(286) 
(3,400) 
(6,031) 
(11,610) 
(2,382) 

47,576 

197,872 

245,448 

2019
£000

47,459

13,921
5,278
24
12,397
(1,320)
144
(18,558)
(4,935)
57,513

111,923
(46,867)

65,056

3,653
(1,833)
59
1,249
(144)
–
–
(10,361)
(2,382)

55,297

142,575

197,872

TRENDS AND FACTORS LIKELY TO AFFECT FUTURE PERFORMANCE
The market for online fashion is forecast to continue to grow and, along with the increasing use of the internet globally, provides a favourable backdrop 
for the group with much opportunity for further growth. Customers throughout the world are seeking a wide choice of quality products at value prices 
lower than those available on the high street with the convenience of home delivery. The group’s target market has a high propensity to spend on 
fashion and, apart from times of pandemic, the market is resilient to external macroeconomic factors.

OUTLOOK
At boohoo group plc, our top priority remains the health and wellbeing of our colleagues, our customers, and the many suppliers who work alongside  
us from around the world. From the outset of the pandemic, we have been closely following the government initiatives that support businesses and  
the public. We have been following all guidance regarding self-isolation, social distancing and personal hygiene in order to keep everyone in our  
boohoo family safe and well. The vast majority of our office-based teams are now working remotely. Our fantastic warehouse teams have adapted  
to completely new ways of working to ensure that they abide by all the social distancing procedures that we have in place. We are in constant contact 
with them and are working day and night to ensure that everyone is following the new systems, has what they need and, most importantly, that our 
teams are happy and healthy. Their ongoing safety and wellbeing is our number one priority.

As a group, we are standing alongside our suppliers, continuing to pay them promptly with industry-leading payment terms for all of their orders. 
We have also set up an emergency fund to help suppliers through this difficult period. Since boohoo was founded, we have invested in our supplier 
relationships and by continuing to support them through these short-term challenges, we will further secure these relationships for the long-term.

19

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL REVIEW (CONTINUED)

OUTLOOK (CONTINUED) 

The group saw a strong end to the financial year ended 29 February 2020 and in the first two weeks of FY21 this trading momentum was maintained.  
Since the middle of March, trading has been mixed, as a result of the impact of the COVID-19 pandemic, initially with a marked decrease in  
year-on-year growth. Performance has improved in more recent weeks and we are now seeing improved year-on-year growth of group sales  
during April. We remain cautious regarding our outlook, as a result of the uncertainty caused by the COVID-19 pandemic. 

Given the uncertainty generated by the continually-evolving COVID-19 pandemic, it is not appropriate to provide guidance for the financial year 
ending 28 February 2021 at this stage. The group has taken steps to understand, as far as possible, the risks and impact that the pandemic may 
potentially have on its operations, analysing a range of scenarios, factoring in a downturn in demand and the possibility of warehouse closures. 
Although it is not possible to predict precisely the impact from COVID-19, we have ensured that we have stress-tested our liquidity under  
these scenarios. 

From this, we are comfortable that the group has sufficient financial headroom, benefitting from its largely variable cost base, low cash burn rate  
and strong balance sheet with £241 million of net cash at year end. 

A key strength of our business lies in its agility and flexibility, and we have moved quickly to take mitigating actions, so as to best manage our 
inventory and cost base and ensure the health, safety and wellbeing of all colleagues. Our inbound supply chain continues to operate efficiently, 
benefitting from its international diversification and we are working with our logistics partners to minimise any potential disruption.

As always, our focus is to maintain an outstanding customer proposition, with the latest fashion at great prices, combined with excellent customer 
service. To this end, we have a plan of continuous investment in our systems, infrastructure and technology to ensure we offer an optimal online 
shopping experience. International expansion will continue as we add more country-specific websites, refine our customer proposition and raise 
brand awareness through marketing and social media. Our scalable, multi-brand platform provides the basis for expansion of the group through 
strategic acquisitions. We are also committed to continuing to drive improvements across our environmental responsibilities and are constantly 
exploring ways to accelerate our sustainability journey. 

20

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

RISK MANAGEMENT

HOW WE MANAGE RISK

On an annual basis, the board reviews the principal risks and uncertainties facing the group 
and assesses the mitigating factors. This assessment is also undertaken whenever there is a 
perceived major change in the principal risks and uncertainties. The following are considered 
to be the principal risks and uncertainties, although these may not be exhaustive in that other 
unknown risks may have an adverse effect on the business.

RISK TYPE

RISK FACTORS

MITIGATION

STRATEGIC RISKS

COVID-19 PANDEMIC

 5 Severe loss of revenue
 5 Closure of the warehouses
 5 Loss of or absence of employees due  

to illness

 5 Loss of supply chain
 5 Transport disruption

 5 Government financial support
 5 Safe working practices rigorously imposed
 5 Employees working from home wherever possible
 5 Expense reduction initiatives
 5 Close liaison with suppliers and carriers to normalise services 

as far as possible

COMPETITION RISK

 5 Competitors may be able to offer 

consumers like-for-like better quality, 
better value, superior customer service, 
more generous or superior delivery  
service, better website functionality  
or better brand image, thereby eroding 
market share

 5 European customers may be deterred 
from purchasing from a UK company 
following the UK’s decision to leave the EU

 5 Failing to keep abreast of the latest trends 
in colour and style could lead to lost sales 
and erosion of market share

 5 Failure to react quickly enough to fashion 

changes could lead to lost sales

 5 Failure to respond to changing customer 
preferences on sustainability issues could 
affect sales

 5 Buying the incorrect quantities of product 
relevant to demand may result in lost sales 
opportunities or excess inventory

FASHION AND 
CONSUMER  
DEMANDS RISK

 5 Competitor activity and offerings are reviewed regularly 
to remain abreast of market developments and identify 
competitive advantages

 5 Consumers’ changing preferences are monitored internally  
and by market research to ensure product and service is  
relevant to demand

 5 Developments in e-commerce trends are monitored  

to keep abreast of the latest developments and innovations

 5 Performance targets control key deliverables  
(product quality, customer service and traffic)

 5 Highly competent designers and buyers are adept at 
interpreting fashion and acquiring desirable product
 5 Buyers and designers keep up to date with fashion  
changes through fashion shows, predictive agencies  
and fashion press

 5 Sustainability is integral to the group ethos with a function 
headed at a director level to focus on creating more 
sustainable products and supply chain operations and  
reduce environmental impact

 5 Product range planning ensures sufficient product offering 
to cover expected demand using the test-and-repeat model

 5 Rapid response to fashion trends is achieved by using 

factories capable of short lead times

 5 Buying, merchandising and marketing departments operate 
cohesively, with regular cross-functional communication

21

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
RISK MANAGEMENT (CONTINUED)

RISK TYPE

RISK FACTORS

MITIGATION

OPERATIONAL RISKS

SYSTEMS AND 
TECHNICAL RISK

SUPPLY CHAIN RISK

 5 Hardware or software failure could disable 

 5 Duplicate back-up system in remote location protects 

the website or operational systems
 5 Cyber-attack is an increasingly major risk
 5 System capacity due to high transactional 
volumes may be compromised, leading to 
error or failure

 5 Websites hosted by third-party, which 
may be subject to business failure
 5 Loss of or theft of consumer data could 
lead to loss of reputation and breach  
of data protection regulations

against hardware failure and to some extent software failure

 5 Systems documentation and recovery procedures are  

in place and tested periodically

 5 High security threshold and appropriate IT access and usage 
policies protect from virus and malicious attack and are 
regularly reviewed 

 5 System load planning is undertaken to ensure transaction 

volumes do not impinge on performance

 5 Storage of personal data is tightly controlled and limited 
in accordance with data protection guidelines and PCI 
requirements, with additional mapping and controls 
introduced to ensure compliance with GDPR

 5 The business is dependent upon suppliers 
with whom relationships have been 
developed over time and whose loss 
through insolvency, disaster or denial  
of supply may be difficult to replace  
at short notice

 5 Labour or environmental abuse in the 
supply chain could result in closure  
of supply or reputational damage

 5 Supply risk is spread over many suppliers with no major 

individual dependencies

 5 Extensive and up-to-date knowledge of supplier base would 
enable alternative sources to be found relatively quickly
 5 Levels of inventory are adequate to cover short periods  

of supply delay

 5 Regular auditing of suppliers, unscheduled inspections  
and imposition of conformance agreements ensures 
adequate standards are maintained in the supply chain  
as far as possible

KEY FACILITIES

 5 Fire, flood, or other disaster could lead 

 5 Warehouse is protected by 24 hour security, access control, 

to part or total, temporary or permanent 
closure of facilities  

 5 Failure to adequately plan for warehouse 
capacity to cater for business expansion 
could restrict revenue growth

fire protection and sprinkler systems

 5 Head office is protected by security alarm, access control, 

fire protection and sprinkler systems 

 5 Electric power continuity is protected by back-up generators
 5 A comprehensive disaster recovery and business continuity 
plan supported by a disaster recovery committee exists 
 5 Long-range planning aims to ensure adequate warehouse 
facilities are available to keep pace with business growth

PEOPLE RISK

 5 Competitors are inclined to poach key 

 5 Incentive schemes for senior managers are operated, 

staff and talented individuals

 5 Employees may leave the company for 
better pay and prospects elsewhere

including share ownership, bonus and incentive schemes 
linked to business performance

 5 Succession planning aims to reduce key person  

dependencies

22

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

RISK TYPE

RISK FACTORS

MITIGATION

OPERATIONAL RISKS (CONTINUED)

BREXIT (NO DEAL) RISK

NEGATIVE PERCEPTION 
OF THE BRANDS

 5 The UK’s decision to leave the EU may 
increase costs if tariffs are imposed  
on imports

 5 Exports to the EU in the event  
of a no-deal Brexit at the end of  
the transition period may be impacted, 
becoming less competitive or reducing 
margins

 5 Delays at ports could impact  

customer service

 5 Less than 10% of inventory is sourced from the EU and so  
any duty or tariff increases are not expected to be material. 
The group has a large portfolio of suppliers in many regions  
of the world and constantly changes sources to obtain the 
best prices and quality

 5 Most exports to the EU fall below the minimum threshold  

at which duty is payable by the consumer. Sales tax is already 
charged on EU sales and the group would continue to pay 
sales tax on imports to the EU 

 5 The group has developed plans to manage imports and  
exports to/from the EU in the event of a no-deal Brexit 

REPUTATIONAL RISKS

 5  Adverse customer experience through 
poor product quality, product recall  
due to faulty manufacture or use of 
illegal substances in manufacture,  
labour abuses, environmental damage 
by third-party suppliers or concerns  
over environmental sustainability  
could lead to reputational damage  
and customer boycott of the brand
 5 Adverse customer experience through 
refund disputes or poor customer 
service could damage reputation

 5 A system of factory approvals is operated, ensuring that 
manufacturers agree to a set of acceptable standards
 5 Compliance with manufacturers’ agreements is monitored  

by periodic audit

 5 The group monitors and has action plans to improve 

sustainability across product and processes throughout  
the business and supply chain and reduce the  
environmental impact

 5 Customer service levels and complaints are monitored  
and internet sites are reviewed for customer opinion

FINANCIAL RISKS

FINANCIAL RISK

 5 Poor business performance or lack  

of appetite for the sector may impede 
raising of capital 

 5 Exchange rate fluctuations may  

 5 Regular budgeting and forecasting ensures working capital  
is sufficient for business requirements and rapid reaction  
to adverse business performance

 5 Uncertainty due to fluctuating exchange rates is reduced  

erode margins

by appropriate hedging policies

23

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT 

COLLABORATING TO BUILD 
TRUST AND TRANSPARENCY

A central theme of our programme is that of transparency and compliance across 
our ever-expanding supply chain, with the aim of having a positive social impact  
and reducing our environmental impact throughout.

I am very pleased to be part of the advisory 
group that is helping to devise the new 2030 
plan for the Sustainable Clothing Action 
Plan, something that will inform our own 
ambitions in due course. Building on these 
environmental commitments, we have also 
undertaken a carbon assessment with our 
partner, Avieco (formerly Carbon Smart), 
to identify carbon hotspots along our value 
chain and we are working to develop a carbon 
reduction programme.

Our people form the bedrock of our business 
and we have been very active in making sure 
their voices are heard. During the year, we 
conducted our biggest ever employee survey 
that captured the views of our colleagues  
and established a series of recommendations 
that we are committed to addressing.  
There is much more on this and many of 
our other initiatives in the remainder of this 
section of the report. Whatever action we 
choose to take, we will be guided by evidence 
and the experience and expertise of others. 
We will continue to resist the temptation 
to sign up to initiatives that are not able to 
demonstrate the right positive impact for  
our business, our customers, our suppliers  
or the environment.

Tom Kershaw 
Group Director of Sustainability  

This year, we increased the tempo of our 
responsible business activity as we strive 
to continually improve our environmental 
performance. I was very honoured to take up 
the role of Group Director of Sustainability,  
a role that will refine our strategy and,  
in collaboration with my colleagues and  
partners, set out a programme to improve  
our performance over the coming years.

A central theme of our programme is that  
of transparency and compliance across our 
ever-expanding supply chain, with the aim  
of having a positive social impact and reducing 
our environmental impact throughout.  
We are collaborating with third-party experts 
in compliance, material use and carbon 
management that are helping us define our 
objectives and the plans to help us achieve 
these. For instance, we are working with 
a third-party consultancy to build a new 
compliance programme that will focus initially 
on our UK supply chain and will then extend 
across our full, global supply chain. 

We have also joined a series of internationally 
renowned initiatives to help frame our 
approach and ensure that we are tackling the 
things that matter the most, such as fair pay, 
good working conditions and reducing our 
environmental footprint. One such initiative 
is the Sustainable Apparel Coalition, a global 
alliance that supports sustainable production 
in order to raise standards and social and 
environmental performance and that 
represents members with combined annual 
apparel and footwear revenues exceeding 
$500 billion – so we know that we are part  
of something that’s going to make a difference. 

In 2019, we conducted a detailed assessment 
of the fabrics that go into creating our 
garments to see where we can make 
improvements as part of our commitment to 
WRAP, a multi-stakeholder body that seeks 
greater resource efficiency, and we are now 
working to see how we can use more recycled 
materials in our fabrics. 

OUR PEOPLE 
FORM THE 
BEDROCK OF OUR 
BUSINESS AND 
WE HAVE BEEN 
VERY ACTIVE IN 
MAKING SURE 
THEIR VOICES ARE 
HEARD.

Tom Kershaw, 
Group Director  
of Sustainability

24

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

OUR APPROACH

OUR APPROACH

N
O
I
T
A
R
O
B
A

C OLL

 Read more about our Planet 

approach on page 26

 Read more about our People 

approach on page 27

25

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT (CONTINUED)

PLANET

BOOHOO WAY

2019 ACTIONS

2020

METRICS

SUPPLY 
CHAIN

 5 To build 
trust and 
transparency 
through our 
supply chain

MATERIALS

 5 To increasingly 
introduce 
sustainably 
sourced 
materials to  
our products 

PACKAGING

 5 To reduce the 
environmental 
footprint of our 
packaging 

 5 Engaged experts to 
build comprehensive 
compliance programme 
for Tier 1 and 2 suppliers 
in the UK

 5 Ongoing membership 
of Hope 4 Justice / 
Slave Free Alliance to 
combat modern day 
slavery

 5 Signatory to WRAP’s 
Sustainable Clothing 
Action Plan (“SCAP”)
 5 Completed total fibre 
mix assessment to map 
environmental footprint 
of materials

 5 Launched recycled 
collections including 
boohoo’s ‘For the 
Future’ range

 5 Removed plastic  
tags and swingtags 
 5 Removed dispatch 
notices from all 
deliveries, saving 
millions of pieces  
of paper

 5 Joined SAC
 5 Rolling out programme 
of performance 
improvement

 5 Substantially increase the 
% of recycled material and 
sustainably sourced fabric

 5 Work with third-party 
experts to identify a 
solution for managing 
waste fabric

 5 All UK manufacturers (Tier 1 and 

Tier 2) to participate in compliance 
programme

 5 At least 75% of global supply chain  
to receive third-party audit in FY21

 5 Up to 10% (by volume) of Tier 1 
suppliers to undergo SAC Higg 
Facility Environment Module in 2020

 5 Disclosure of core manufacturers 
from across our global supply chain

 5 Increase % recycled polyester  
in product manufacture 

 5 To significantly increase collection  
of unwanted garments for reuse  
or recycling 

 5 Collaborate to find both 

We are working on our plan to:

material and technological 
solutions to reduce the 
environmental footprint  
of our packing

 5 Eliminate problematic/ unnecessary 

plastic packaging 

 5 Move from single-use to reusable 

packaging where possible 

 5 Move to 100% of plastic packaging 

being reusable, recyclable,  
or compostable 

 5 Significantly upweight the amount  
of recycled content in our packaging

 5 % of renewable electricity in own 

operations – 100%

 5 Up to 10% (by volume) of Tier 1 
suppliers to undergo SAC Higg  
Facility Environment Module in 2020

ENERGY USE

 5 To reduce the 

energy demands 
across the group

 5 Commenced a solar 
energy programme 
at our offices in 
Manchester
 5 Conducted an 

energy use review to 
identify improvement 
opportunities

 5 Source 100% of own 
operations electricity 
needs from renewable 
sources 

 5 Raise awareness to reduce 
energy use across our 
business

CARBON

 5 To reduce our 

 5 Worked with third-

carbon footprint 
globally

party experts Avieco 
to measure our Scope 
1 and Scope 2 carbon 
footprint

 5 Worked with Avieco 
to map the carbon 
footprint ‘hotspots’ 
across our value chain 

 5 % reduction in CO2 emissions 

from own operations (Scope 1+2) 
compared with previous year 
 5 Commitment to 2030 GHG 

emissions reduction target to be 
submitted to and approved by 
Science Based Targets Initiative

 5 Build on the Scope 1 and 
Scope 2 learnings and 
identify actions to reduce 
footprint

 5 Enhance our reporting 
capability to ensure 
robustness

 5 Work on a Scope 3 carbon 
footprint assessment
 5 Identify a Scope 3 carbon 

mitigation plan

26

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

PEOPLE

BOOHOO WAY

2019 ACTIONS

2020

METRICS

OUR 
EMPLOYEES

 5 To ensure every one 

of our employees feels 
respected, represented 
and valued, and that we 
provide them with the 
opportunity to do more, 
experience more and grow

OUR 
COMMUNITIES

OUR 
CUSTOMERS

 5 To make a valuable socio-
economic contribution 
to communities where 
we have an influence; 
through direct and 
indirect employment 
opportunities, through 
our social and charitable 
outreach programmes; 
and through our economic 
contributions made in 
the form of taxes to 
government

 5 To stay close to our 

customers and continue 
to listen to what they 
expect from us. To 
deliver quality, affordable 
products that celebrate 
and promote diversity, and 
to use our scale and reach 
to inspire our customers 
to act responsibly

 5 Conducted a company-
wide survey to assess 
the level of employee 
satisfaction
 5 Updated the 

performance review 
programme 
 5 Launched a new 
Graduate Trainee 
Programme 
 5 Your Voice our vital 

employee engagement 
platform has been 
updated 

 5 Implement the learnings 
from the company-wide 
survey

 5 Review all aspects 
of our benefits 
programme to ensure 
that our remuneration is 
competitive and attractive

 5 Introduce a new Career 

Development programme

 5 Complete our second 
annual staff survey 
 5 Revitalise the Junior 
Board programme

 5 Financial support 

 5 Launch the boohoo 

for hundreds of local 
charities 

 5 Financial support for 
causes and disasters  
in countries where we  
do business

Foundation

 5 We have created a new 

strategic approach to our 
charitable giving and will 
begin to implement the 
new system which will 
include the launch of the 
charitable foundation

 5 90% employee 
satisfaction 

 5 Improvement in staff 
satisfaction from the 
survey results

 5 Gender pay gap report
 5 Track the number of 
internal promotions

 5 Successful launch of the 
boohoo Foundation
 5 Support given in kind and 
in funds and resource to 
good causes

 5 Launching our ‘For the 
Future’ capsules has  
given our customers  
a sustainable product 
offering

 5 We have continued  

to promote inclusivity 
across our brands

 5 Increased prominence of 
sustainable ranges across 
all brands

 5 Increased engagement 
with recycling content  
on social media 

 5 Investment in consumer 
sustainability campaigns

 5 Number of garments 
returned for recycling 

 5 We will use the power 
of our influencers to 
encourage and inspire our 
customers to purchase 
responsibly
 5 We’ll increase the 
prominence of our 
sustainable ranges on 
our sites and share more 
guidance on how to take 
better care of products  
to prolong their life
 5 We’ll also engage our 

customers to provide their 
support for events like 
World Earth Day

27

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT (CONTINUED)

STAKEHOLDERS 
AND ENGAGEMENT

Speaking with those we work with, deliver products for and who invest their money,  
is essential to running a successful business. We take time to engage with, and listen to,  
the views of our stakeholders in order to shape our decision-making and to continue 
improving the way we do things.

Below we have mapped out our stakeholder groups and the material 
issues that they have raised through the course of the year. It is this 
collection of issues that we seek to address through our sustainability 
communications.

 5 Employees – job security; remuneration (contract hours and living 
wage); wellbeing; working environment; performance appraisals; 
business culture

 5 Suppliers – transparency; labour and human rights; labour payment; 

fabric/material sourcing

 5 Customers – affordable, on-trend fashion
 5 Investment community – supply chain management; environmental 
management and performance; corporate governance; sustainability 
of fast fashion; customer payment and credit facilities

 5 Government – sustainability of fast fashion
 5 Media – sustainability of fast fashion; corporate governance; 
remuneration (living wage and executive remuneration)

 5 Trade unions – labour rights

MANAGING OUR APPROACH TO 
SUSTAINABILITY 
Our Chief Executive, John Lyttle, is ultimately responsible for 
our approach to sustainability but is closely supported by our 
Group Director of Sustainability, Tom Kershaw, and Company 
Secretary, Keri Devine, who oversees the environmental, social 
and governance risk management of the business.

Our Group Director of Sustainability is responsible for 
developing our sustainability strategy, targets and goals, 
working closely with the product, procurement, supply chain, 
facilities, human resources and corporate affairs teams to do so.

The way we work and boohoo’s expectations for conduct and 
behaviour are set out in our group policies. These policies 
cover areas such as environmental protection, animal welfare, 
employee and supplier conduct, and human rights and are 
available on our website.

28

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

UN SUSTAINABLE 
DEVELOPMENT GOALS

The United Nations’ Sustainable Development Goals (“Goals”) were created to tackle the 
world’s greatest challenges such as inequality, climate change and environmental health. 
In 2016, the United Nations created 17 Goals with 169 underlying targets and a target 
achievement goal of 2030.

The Goals call upon every part of society – from governments to organisations, businesses to private citizens – to play a part in their achievement  
in order to create a better and more sustainable future for everyone.

In defining our sustainability strategy, we identified those targets that are relevant to our business and to which we can contribute. As our strategy 
and programme mature, we will seek to address further targets to enhance the sustainable impact of our activity.

BOOHOO WAY

BOOHOO POSITION STATEMENTS

UN SDGs

PEOPLE

#ENVISION2030 GOAL 5: GENDER EQUALITY
Achieve gender equality and empower women and girls
We are contributing towards targets 5.1 and 5.9 by setting strict equality policies throughout our value  
chain; and target 5.5 by ensuring equal opportunities for leadership at all levels of decision-making across  
the business.

#ENVISION2030 GOAL 8: DECENT WORK AND  
ECONOMIC GROWTH
Promote inclusive and sustainable economic growth, employment and decent work for all
We are contributing towards target 8.5 by offering equal opportunities to innovative and productive 
employment; target 8.7 through the robust standards set in our Code of Conduct and other labour and 
supplier policies; and target 8.8 through setting strict labour standards throughout our supply chain with  
the support of our partners.

#ENVISION2030 GOAL 10: REDUCE INEQUALITIES
Ensure equal opportunities for all
We are contributing to targets 10.2 and 10.4 through the implementation of our Code of Conduct and 
development and review of policies that champion equality throughout our value chain.

PLANET

#ENVISION2030 GOAL 9: INDUSTRY, INNOVATION  
AND INFRASTRUCTURE
Build resilient infrastructure, promote inclusive and sustainable industrialisation  
and foster innovation
We are contributing towards targets 9.3 and 9.4 by working with and integrating a global supply base  
into our value chain, and upgrading our infrastructure to make them more sustainable, respectively.

#ENVISION2030 GOAL 12: RESPONSIBLE CONSUMPTION  
AND PRODUCTION
Ensure sustainable consumption and production patterns
We are addressing target 12.2 by improving the efficiency of our operations and collaborating with leading 
experts; target 12.5 by integrating more recycled materials into our product ranges and encouraging more 
sustainable consumer behaviour; target 12.6 by increasing transparency in our sustainability performance 
and aligning our business practices to responsible business initiatives; and target 12.7 by setting strict 
procurement policies.

29

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT (CONTINUED)

PEOPLE

SUPPLY CHAIN
Improving transparency  
and raising standards
Building trust, strengthening management 
and working collaboratively with our supply 
chain is central to the success of our business, 
particularly as our business grows, and the  
supplier base with it. Ensuring that we continue  
to work with our suppliers to improve standards  
and conditions is, and must continue to be,  
a core focus for boohoo. We know we cannot 
do this on our own, so we are investing in  
third-party support and a new software platform 
to help us map and measure our supply base. 

We are delighted to have recently signed up to 
become a member of the Sustainable Apparel 
Coalition (“SAC”), a global alliance between 
some of the world’s largest apparel brands, 
retailers and manufacturers that is committed 
to making transformational change across 
our industry. Joining the SAC means that 
we can draw on their expertise and tools to 
help measure and improve social, labour and 
environmental standards across the group.

We also progressed our partnership with 
Hope4Justice / Slave Free Alliance to combat 
modern day slavery, who conducted a gap 
analysis of our supply chain, which is informing 
our supply chain management programme. 

30

45%SENIOR MANAGEMENT POSITIONS 

HELD BY WOMEN

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

“Our goal is to ensure 
that we are making a 
positive social impact 
for all of the people 
working in our supply 
chain through fair pay 
and good, proper and 
safe working conditions.”

Our goal is to ensure that we are making  
a positive social impact for all of the people 
working in our supply chain through fair pay 
and good, proper and safe working conditions.

To that end, we have engaged a third-party 
supply chain specialist to work with us 
to completely overhaul our supply chain 
transparency, including our tracking and 
auditing practice, so that we are properly 
equipped to work with our suppliers to 
promote better working standards. For 2020, 
boohoo’s focus will be on our UK supply chain, 
which provides a significant percentage of our 
garments. This new programme will follow our 
“map, measure and modify” approach and 
will include enhanced supply chain mapping 
and on-the-ground compliance specialists 
supporting our in-house compliance team  
and working with our UK manufacturers to  
roll out a programme of enhanced compliance. 

UK manufacturing provides us with a unique 
opportunity, supports our speed to market 
and enables our business to differentiate 
itself from our competitors. Whilst we have 
great confidence in our UK manufacturers, 
we recognise the importance of enhanced 
compliance through trusted third-party 
compliance specialists and hope that this 
programme will enable us to assure standards 
in this important manufacturing base.

Internationally, we will continue to rely on 
third-party audits against the SMETA audit 
standards. Members of our compliance 
team have specific territory compliance 
responsibility, which drives accountability 
internally. 

Following our ‘test and repeat’ model, we will 
review the success of our UK third-party 
partnership and consider whether to roll out a 
similar programme to our international supply 
base. We anticipate doing this in FY22.

We expect our suppliers to comply with 
all relevant laws and regulations regarding 
the protection and preservation of the 
environment. As such, all factories and raw 
material suppliers must adhere to the boohoo 
group Restricted Substances Policy, and all 
materials, components and finished products 
must comply with: international law on the 
restriction of hazardous substances; REACH 
legislation; and the European Chemical 
Agency (ECHA) Restricted Substances List.

Responsible payment terms
During the past year, we have introduced 
industry-leading 14-day payment terms for 
our UK manufacturers. We did this to help 
improve cash flow in our suppliers’ businesses, 
so that in turn they can pay their employees 
and material and operational costs swiftly. 
Our goal for 2020 is to ensure that prompt 
payment is being fed down the supply chain 
through Tier 2 and Tier 3 suppliers.

Good work for fair pay
Ensuring that everyone working in our supply 
chain is treated fairly and remunerated 
appropriately for the good work they do,  
is a key KPI of this programme. To that end,  
we are working with third-party specialists,  
in collaboration with our suppliers across  
the UK, to ensure compliance with the 
standards we set.

KEY BOOHOO MEMBERSHIPS AND PARTNERSHIPS

Sustainable Apparel Coalition (“SAC”)

Hope4Justice / Slave Free Alliance

The United Nations’ Sustainable Development Goals

31

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT (CONTINUED)

EMPLOYEES
Looking after our people is woven 
into the fabric of our business. 
They are the most important  
part of our business. 
We will continue to explore every 
opportunity to continually improve our 
employee practices to ensure that we  
are an employer of choice wherever  
we do business.

Our benefits
With a firm stance on equality and rewarding 
performance, we pride ourselves on our 
competitive pay and overall benefit packages. 

All of our hourly-paid employees are paid 
above the minimum wage, regardless of their 
age and absolutely no-one is employed on a 
zero hours contract, unless they request one. 

Our gender pay gap data in March 2020 for 
the group showed females were paid 1.7% 
more than males, using the median results,  
and males 10.4% more than females,  
using mean results (male average pay being  
higher due to a greater proportion of males  
in the most senior roles), which is significantly 
below the national average as reported by 
ONS. Importantly, 45% of our senior team  
are female.

Everyone at boohoo is eligible to join the 
SAYE share scheme, which, alongside our SIP 
share scheme has proven financially beneficial 
and allows our colleagues to share in the 
success that they have worked hard to create. 

With additional benefits such as access to free 
or subsidised fitness facilities, life assurance, 
subsidised meals in our restaurants, employee 
engagement forums and the opportunity to 
develop personally and professionally, we will 
continue to evolve and improve our People 
offer to ensure we are an employer of choice 
wherever we do business.

Attracting new talent 
We are proud of our track record on attracting 
and retaining the right people to support the 
growth of each brand. We value and look for 
people who will go that extra mile, who have  
an entrepreneurial spirit and who have great 
drive and enthusiasm, alongside exceptional 
skills in their job role.

Within the last 12 months, we have hired  
925 people and our overall number of 
employees sits at approximately 2,700.  
To help complement the normal hiring channels 
we also have the following schemes in place:

58%PERCENTAGE OF FEMALE  

WORKFORCE 

32

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

925

EMPLOYEES HIRED IN THE LAST 12 MONTHS
circa 2,700 employees worldwide

Future leaders
We continue to focus on our future leaders  
in order to meet our rapid growth by scaling 
up our leadership development. Currently we 
deliver an in-house management development 
programme – Stepping into Management. 
Thirty managers across the group graduated 
in 2019 and we have another 38 managers 
signed up to complete the programme  
this year. 

Employee engagement survey
This year, all our colleagues across the group 
were invited to participate in a confidential 
employment survey. The survey itself 
demonstrated that 73% of our colleagues  
who responded to the survey were proud to 
work for boohoo. Over 86% of our colleagues 
see themselves working for boohoo in a year’s 
time and 87% said they would be happy to  
go the extra mile for boohoo to succeed.  
The survey confirmed that we have an  
engaged workforce and helped to identify 
areas where we can do better, where we plan 
to implement changes in 2020.

Your Voice 
In addition to the survey, we have an employee 
forum, ‘Your Voice’, which provides us with  
a monthly check-in with our colleagues at 
the Burnley site. Your Voice has been running 
since 2014 and its aim is to ensure that our 
employees feel listened to, respected and 
confident that their voices will be heard.  
It provides employees with the opportunity to 
raise queries about matters ranging from social 
events to process improvement whilst feeding 
back on initiatives and engagement activities.

Commitment from the business this year 
has been significant, with a focus on making 
sure communicating upwards is made as easy 
as possible when providing instant feedback. 
Feedback from our colleagues has been 
frequent with monthly meetings held to 
discuss all points that are raised ahead of each 
meeting. Actions delivered in 2019 range from 
facility improvements to wellbeing initiatives 
such as better visibility of Retail Trust and 
mental health support. We also introduced 
TV screens in all breakout areas to showcase 
benefits, engagement activities and to keep 
employees up to date.

33

73%EMPLOYEES ARE PROUD OF 

WORKING FOR BOOHOO

1.  We continued with our annual intern 

programme, having been successful for 
four years. This year we had over 200 
applications, and the talent we attract is 
quite phenomenal. We are delighted to say 
we have had 29 interns in place this year.  
As has historically been the case, our 
interns of today often become our 
employees of tomorrow, with over 15 taking  
up full-time roles following their internship. 
Our strong trusted links with the local 
universities in Manchester, Huddersfield, 
Nottingham and Liverpool stand us in  
good stead.

2.  We have launched a new Graduate Trainee 
Programme within Operations, starting 
in September 2020. The candidates 
will rotate through a wide variety of 
departments over a two-year period, 
experiencing all areas of the business and if 
successful, will be placed in a management 
role within the logistics function. Once up 
and running, our plan is to then extend to 
other areas of the business. 

Learning & development at boohoo 
We believe in providing the opportunity for 
everyone to realise their full potential and have 
training and development systems in place to 
support our employees’ ongoing development.

Diversity
We encourage diversity in the workforce: 
last year the percentage of males was 42% 
and females 58%, with 45% of our senior 
management positions held by women.

NUMBER OF EMPLOYEES OF EACH 
GENDER AT THE YEAR END:

Directors of  
the parent company

Senior managers

Male Female

6

49

2

43

Other employees

1,079

1,513

1,134

1,558

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT (CONTINUED)

EMPLOYEES (CONTINUED)
Wellbeing & engagement activities
This year we have had a real focus on mental 
health in the workplace where we put nine 
of our colleagues through a two-day Mental 
Health First Aid course. We subsequently 
rolled out a one-day ‘Managing mental health 
in the workplace’ course to over 60 colleagues 
across Manchester and Burnley. This has been 
a key initiative that has helped in so many 
unseen ways for our colleagues know there 
is support in the workplace; an area of vital 
importance that we will continue to champion. 

We have also focussed on fitness and lifestyle 
by offering free yoga, hi-intensity gym 
classes and meditation classes and global step 
challenge, equally acknowledging the link 
between physical and mental health.

CUSTOMERS
At boohoo, we pride ourselves on our inclusive 
brands and their ability to celebrate and 
promote diversity. Our customers continue 
to inspire and motivate us to supply the latest 
trends at the best prices. We continue to 
develop our ranges to offer clothing to suit all, 
to ensure we are promoting diversity, as well  
as responsible and healthy body images.

Shared responsibility
We know we have a crucial role to play in the 
way that our customers use, treat and dispose 
of the garments that they purchase from 
us. To that end, and to reduce our indirect 
impacts, we will build on our existing ‘ways 
to wear’ posts which encourage customers 
to extend the life of their clothes and launch 
a further consumer awareness programme 
around cleaning and treatment. 

COMMUNITY
At boohoo, we believe in giving back to  
the communities and countries where  
we do business, because we know that for 
our business to thrive the countries and 
communities where we do business need  
to thrive too.

From being the headline sponsor of 
Manchester Pride, to supporting the city’s 
homeless, to cash donations to support those 
tackling the wild fires in Australia, we’ve been 
doing what we can where we can to support 
the amazing and tireless work of volunteers 
and charity workers across the globe. In 2020, 
we are overhauling our Charity Strategy and 
from Q2 our charitable giving will fall under 
four key pillars:

Fundraising 
We will put the weight of our brand behind 
supporting a single cause that our customers, 
team and suppliers care about.

Awareness-raising 
We will use the power, reach and influence 
of our brand to raise awareness of great 
local causes. We will provide funds, but more 
importantly resource, to help the charities 
achieve their goals and ambitions.

Ad hoc giving 
We will continue to review and honour as 
many as possible of the hundreds of ad hoc 
requests we receive each week, providing 
vouchers, funds or resource where we can. 

Foundation 
We are a business that champions and values 
the contribution that young people make 
socially and economically. With a global team 
of around 2,700, the majority of whom are 
under 30, we plan to create a foundation that 
supports the advancement of young people. 
Identifying the right thing to do has taken us  
a little longer than we planned, but this 
remains an important part of our community 
strategy. We are currently exploring a number 
of options and aim to launch this by Q3 2020. 

34

“At boohoo, we pride 
ourselves on our 
inclusive brands and their 
ability to celebrate and 
promote diversity.  
Our customers continue 
to inspire and motivate 
us to supply the latest  
trends at the best prices.  
We continue to develop 
our ranges to offer 
clothing to suit all, to 
ensure we are promoting 
diversity, as well as 
responsible and healthy 
body images.”

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

PLANET

We are very mindful of the fact that much of our environmental impact occurs beyond 
our operating control, but not beyond our influence, and so we are working hard to build 
up a better picture of our impacts to identify where we can make a difference, working in 
collaboration with partners and industry associations. 

CARBON 
Two initiatives have helped us to start  
to understand better our carbon impacts  
this year.

Firstly, through signing up to the WRAP 
Sustainable Clothing Action Plan, a review of 
our fibre mix helped us to understand carbon 
impacts from fibre choices. For example, 
by moving to recycled polyester we can 
significantly reduce the carbon footprint of  
a garment compared to using virgin fibres.

Secondly, we undertook our first Scope 1 and  
Scope 2 carbon footprint with Avieco, together 
with a high-level ‘hotspot’ overview of our 
value chain. boohoo’s total location-based 
carbon emissions across Scope 1 and Scope 2 
for our UK sites during the 2019 calendar year 
was 3,415 tonnes, with electricity accounting 
for 86% of total emissions. These actions 
helped us identify key areas of opportunity 
to reduce carbon emissions. We will use this 
data to inform our future strategy to reduce 
impacts across our value chain.

Looking ahead, we plan to work with key 
suppliers and partners to measure, report and 
reduce our Scope 3 carbon footprint over 
the next year, with the intention of setting 
science-based targets for carbon emissions 
reduction in 2021. Whilst reducing our 
carbon footprint across our direct and wider 
operations is one of our key priorities, we will 
continue to broaden our scope and work with 
our suppliers to address wider environmental 
impacts throughout the supply chain, such  
as water.

35

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT (CONTINUED)

ENERGY USE 
We recognise that energy is a key driver 
of carbon emissions and are committed to 
reducing our energy use across our own 
operations. In 2019, the group took several 
measures to reduce energy use and emissions 
in our own operations. These included:

 5 A move to purchasing only renewable 
electricity across all key UK group sites

 5 A switch to LED lighting and motion 

sensors across all UK group sites as they 
are refurbished (current coverage is 
approximately 80%)

 5 Submitting an application for planning 
permission to install solar panels with 
a capacity of 2MW at our Burnley 
warehouse, and 200KW at our 
Manchester office (in addition to  
200KW already installed in Manchester)
 5 Improving the insulation and roof covering 

to our Manchester office 

 5 Planned energy reduction measures  

in our own operations for 2020 include:
 5 Replacement of all windows at our head  
office in Manchester, for better insulation 
 5 Installation of the solar panels currently 

at planning application stage

Additional actions being considered to reduce 
emissions include identifying opportunities to 
reduce business travel and investigating the 
purchase of more energy efficient machinery.

36

MATERIALS
As previously mentioned, we signed up to 
WRAP’s Sustainable Clothing Action Plan and 
are working on taking the learnings from this 
to reduce the carbon, waste, and water impact 
of our garments. WRAP have helped us to 
map the impacts of the different fibres we use 
to make our clothes and understand where we 
can reduce those impacts, and in particular  
by increasing our use of recycled fibres and by 
moving to improved fibres, such as sustainably 
sourced cotton. 

As polyester is the largest component of 
our fibre mix, we have focussed to date on 
introducing and sourcing more recycled 
polyester. Accordingly, a first step towards 
reducing our carbon impact has been our 
2019 launch of various collections made from 
recycled fibres – including boohoo’s ‘For 
the Future’ collection. We have also started 
to introduce recycled fibres into our ‘best-
selling’ main line ranges. This helps us quickly 
increase the number of products available to 
our customers that are made from recycled 
materials. As a group, we have committed  
to giving these collections prominence on  
our website and have set ourselves a group 
target of significantly increasing our use of 
recycled fibres.

Alongside progressing this goal, we are now 
exploring moving to more sustainably-sourced 
viscose and cotton. 

Minimising waste
We recognise our responsibility to ensure that 
all of the impacts embedded in our clothing 
are not wasted at the end of its life. Our ‘test 
and repeat’ model means that, compared to 
many bricks-and-mortar retailers, we have 
very little ‘post-production’ waste. We order 
very small quantities of each item, and then 
only re-order the lines that are selling well. 

(1)  Source: Bespoke survey via OnePulse of 500 16-24  

year old females in the UK, March 2020. 

14.6t

GARMENTS DONATED TO  
BRITISH HEART FOUNDATION 

We manage our stocks very closely using our 
industry-leading technology to ensure we 
only produce what we need. The small amount 
of stock left over that we cannot sell to our 
customers is sold either to other retailers 
or is sent to other countries by our partner 
reGAIN. Our PrettyLittleThing brand partners 
with British Heart Foundation (BHF x Pretty 
Little Thing) and donates samples to BHF  
for re-sale through its shops. 

BHF reports that it raised £282,050 from 
sales of the sample donations, in doing so 
helping to divert 14.62 tonnes from landfill.  
No stock or samples are sent to landfill. 

We are often accused of making ‘single-use’ 
clothing that customers wear once and then 
discard. Consumer research does not bear this 
out; in fact, only 2% of fast fashion buyers say 
they wear items only once before disposing, 
while 51% say they wear these items until they 
fall apart. 72% of fast fashion wearers dispose 
of unwanted garments via charity shops, and 
fast fashion wearers are less likely than non- 
fast-fashion wearers to throw clothes away  
at the end of their use (19% vs 26%)(1). 

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCSTRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

We are working with our suppliers to come up 
with new and innovative ways to reduce the 
environmental impact of our packaging and  
are exploring some alternative substitutes. 

As outlined in our previous annual report, we 
have been exploring alternatives to packaging 
– for example, moving to a fully biodegradable 
plastic product. We explored this product 
with its developers and concluded that 
unfortunately it was not suitable for clothing 
packaging, as it is designed for products likely 
to be littered and will only biodegrade when 
exposed to air (which would not be the case 
for clothes packaging, which is either put into 
landfill or preferably, recycled). However, in 
line with our ‘test and repeat’ model we will 
continue to explore such initiatives. 

WATER USE
We are looking at the water consumption 
embedded in our fibre mix. Once we have 
completed this, the next step will be to 
undertake further work to understand the 
impact of dyeing and bleaching in our supply 
chain and identify some guidelines we can 
work towards with our suppliers to minimise 
our impact on water supplies local to our 
production sites.

MICROFIBRES
In keeping with our ethos to engage with 
industry associations that can and do have a 
material impact on how our industry tackles 
environmental challenges, we have joined 
the Microfibre Consortium and look forward 
to working with them to understand what 
modifications we can and should make to 
reduce the release of microfibres from our 
garments throughout their lifecycle.

On behalf of the board

John Lyttle
Neil Catto
21 April 2020

37

Promoting reuse
However, we can do more to promote re-use. 
We want to use our size, scale and reach for 
good. We use our sites, our influencers and 
experts to guide and inspire our customers to 
get the most out of their purchases. From how 
to wear guides to laundry guidance, we are 
committed to encouraging our customers  
to always ‘wear it out’ and make the most  
of their purchases. 

We will continue to provide guidance for 
customers on how best to dispose of garments 
that they no longer wish to wear. In 2020 we 
will explore new ways to incentivise responsible 
disposal, working with suppliers, our customers 
and experts to find workable solutions.  
This could include enabling our customers  
to return goods to us for repurposing. 

PACKAGING
We continue to develop our packaging goals 
and hope to announce concrete targets 
in the coming months. These will include 
commitments around increased recycled and 
sustainability-sourced packaging substitutes, 
moving to reusable packaging where possible 
and phasing out unnecessary packaging and 
difficult to recycle plastics.

Alongside these plans, work is already in train 
to reduce our plastic impacts. Our garment 
bags are currently made from LDPE (Low-
Density Polyethylene), with no recycled 
content, but by the end of 2020, we will 
have moved to a minimum of 60% recycled 
content. Our dispatch bags already contain 
a minimum of 80% recycled content. All of 
our bags are, and will remain, fully recyclable, 
but because not every local authority recycles 
them we are establishing a closed loop 
recycling scheme where customers can send 
back to us empty polybags and dispatch bags 
(together with any garment returns) and we 
will recycle them into new bags.

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCBOARD OF DIRECTORS

STRONG LEADERSHIP

MAHMUD KAMANI
Group Executive Chairman

Mahmud founded boohoo with 
Carol Kane in 2006, leveraging 
over 30 years of experience in 
the fashion and clothing industry. 
Mahmud is an entrepreneur, 
with expertise encompassing all 
areas of the supply chain from 
sourcing, to import and wholesale. 
Mahmud is an inspirational leader, 
having built a strong team and 
engendered loyalty from many 
long-serving employees.

CAROL KANE
Group Co-founder and 
Executive Director 

Carol has over 30 years of 
experience in the fashion industry. 
Starting her career as a designer, 
then fashion buyer, Carol has 
worked with Mahmud Kamani  
for the past 26 years supplying 
high street retailers. Carol co-
founded boohoo in 2006 and 
since inception has worked on 
marketing, product and brand 
strategy both domestically  
and abroad.

JOHN LYTTLE 
Chief Executive 

NEIL CATTO 
Chief Financial Officer

John joined the board on  
15 March 2019. John spent 
eight years at Primark, a division 
of Associated British Foods, as 
Chief Operating Officer. During 
his tenure, turnover grew 158% to 
£7 billion. Prior to joining Primark, 
John held senior roles at Matalan 
and Arcadia group.

Neil qualified as a chartered 
accountant with Ernst & Young 
and spent nine years working 
in their Manchester, Palo Alto 
and Reading offices. He was 
previously Finance Director of 
dabs.com plc and has held senior 
financial positions in BT plc and 
The Carphone Warehouse  
Group plc.

BOARD STATS

COMMITTEE KEY

  male 
  female

  0-1 year (2) 
  2-4 years (3) 
  5-6 years (3)

BOARD DIVERSITY

BOARD TENURE

38

A

Chairman of the  
Audit Committee

 N    Chairman of the  

Nomination Committee

R

Chairman of the  
Remuneration Committee

A    Member of the  
Audit Committee

N

Member of the  
Nomination Committee

R    Member of the  

Remuneration Committee

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC  
  
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

BRIAN SMALL 
Deputy Chairman,  
non-executive director, 
and Senior Independent 
Director 

Brian is Deputy Chairman 
and Chairman of the Audit 
and Nomination Committees 
and sits on the Remuneration 
Committee.

Brian was most recently CFO 
of JD Sports plc for nearly 15 
years. Prior to this role, he was 
Operations Finance Director 
at Intercare Group Plc and has 
also been Finance Director of 
a number of other companies. 
Brian is also a non-executive 
director and Audit Committee 
Chair at Mothercare plc and 
Pendragon plc. He qualified 
as an accountant with Price 
Waterhouse in 1981.

A

N

R

PIERRE CUILLERET 
Non-executive director

IAIN MCDONALD 
Non-executive director 

Pierre sits on the Audit, 
Nomination and Remuneration 
Committees. 

Pierre founded The Phone House 
in 1996, a large European mobile 
phone retailer. Between 2005 
and 2014, Pierre was CEO and 
shareholder of Micromania, the 
number one video game retailer 
in France. From 2011 to 2014, 
he was Senior VP of GameStop 
Europe to whom he had sold 
Micromania. Other previous  
non-executive directorships 
include DIA, listed on the Madrid 
Stock Exchange and part of Ibex, 
and fashion retailer Desigual.

Pierre currently supports and 
invests in rapid growth companies 
in Europe and the US and serves 
on the advisory boards of Antwort 
Capital in Luxembourg and Diana 
Capital in Spain.

A

N

R

Iain is Chairman of the 
Remuneration Committee and 
sits on the Audit and Nomination 
Committees. 

Iain is the founder of Belerion 
Capital, a specialist technology 
& e-commerce company 
and was an early investor in a 
number of technology businesses 
including Asos, The Hut Group, 
Eagle Eye Solutions, Anatwine 
and Metapack. Iain is a non-
executive director of one of the 
leading e-commerce businesses 
in Europe, the Hut Group, 
and also AIM-listed software 
business CentralNic. Prior to 
founding Belerion Capital, Iain 
was a partner of the William 
Currie Group, a technology 
and e-commerce private family 
office.

A

N

R

SARA MURRAY 
Non-executive director 
and Senior Independent 
Director (resigned  
22 April 2020)

Sara was Chairman of the 
Nomination Committee and sat 
on the Audit and Remuneration 
Committees.

Sara is founder and CEO of 
buddi, a provider of mobile 
location solutions. Sara was the 
founder and CEO of Inspop.com 
Limited (trading as confused.
com), a non-executive director 
of Schering Healthcare for 
five years and member of the 
governing board of Innovate UK 
(Technology Strategy Board).  
She is a Member of the Council 
of Imperial College London  
and was awarded an OBE for 
services to entrepreneurship  
and innovation in 2012.

39

ANRANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCCORPORATE GOVERNANCE REPORT

BOARD GOVERNANCE
The board is committed to ensuring high standards of governance for the company. The company welcomed the changes to AIM Rule 26 in 
2018 requiring all AIM-listed companies to adopt and comply with a recognised corporate governance code and publish a corporate governance 
statement on their website. The company has adopted the 2018 Quoted Companies Alliance Corporate Governance Code (“QCA Code”).  
The board believes that the QCA Code provides the most appropriate framework of governance arrangements for the company for a public 
company of boohoo’s size and complexity. The following link to the company’s website sets-out in detail the company’s current corporate 
governance statement and approach to its compliance of the QCA Code: https://www.boohooplc.com/investors/aim-admission-documents

THE BOARD
The directors’ biographies appear on pages 38 and 39.

The board comprised eight directors (up to 22 April 2020, when Sara Murray stepped down from the board), four of whom are executive directors 
and four of whom are non-executive directors, reflecting a blend of different experience and backgrounds. It is the board’s intention to appoint  
two further non-executive directors to maintain the balance of the board. Each of Pierre Cuilleret, Iain McDonald, Sara Murray and Brian Small  
is considered to be “independent” non-executive directors under the criteria identified in the QCA Corporate Governance Code. In addition,  
Brian Small in his role as Deputy Chairman, will act as Senior Independent Director from the date of Sara’s resignation.

THE ROLE OF THE BOARD
The board as a whole is collectively responsible for the success of the group and provides entrepreneurial leadership of the group within the 
framework of effective controls, which enable risk to be assessed and managed. It sets out the group’s values and standards and ensures that its 
obligations to shareholders and other stakeholders are understood and met.

The board has a formal schedule of matters reserved to it for decision, including approval of strategic plans and the annual operating plan, significant 
investments and capital projects, treasury and risk management policies. All directors take decisions objectively in the interests of the group.

Guidelines are in place concerning the content, presentation and timely delivery of papers by management to directors for each board meeting  
so that the directors have enough information to be properly briefed. Where issues arise at board meetings, the Chairman and Deputy Chairman 
ensure that all directors are properly briefed and, when necessary, appropriate further enquiries are made. The division of responsibilities between  
the Executive Chairman and Chief Executive and Executive Chairman and Deputy Chairman is clearly established and has been agreed by the board.

All directors have access to the advice and services of the Chief Financial Officer and Company Secretary, who are responsible for ensuring that 
the board procedures are followed and that applicable rules and regulations are complied with. In addition, procedures are in place to enable the 
directors to obtain independent professional advice in the furtherance of their duties, if necessary, at the company’s expense.

The board is kept informed on an ongoing basis by the Company Secretary about their duties and any update in relation to legal and governance 
requirements for the group. Training is provided to the board each year regarding market and AIM regulations. Further information regarding each 
current director’s experience, skills and capabilities is contained in their biographies above.

The position of Deputy Chairman, a non-executive function, was created in January 2020 to lead the non-executive directors on matters where 
independence is required and to assist the Executive Chairman. 

BOARD COMMITTEES
The company has three committees, namely Audit, Nomination and Remuneration Committees. 

AUDIT COMMITTEE
Brian Small is the Chairman of the Audit Committee. It is intended that Brian Small will continue to perform this role until the annual report and 
financial statements for the year ended 29 February 2020 are finalised and published and a new Chair of the Audit Committee can be appointed. 
The Committee has primary responsibility for monitoring the quality of internal controls, ensuring that the financial performance of the company is 
properly measured and reported on and reviewing reports from the company’s auditors relating to the company’s accounting and internal controls, 
in all cases having due regard to the interests of shareholders. The Audit Committee meets three times a year. Brian Small has recent and relevant 
financial experience. Pierre Cuilleret and Iain McDonald are the other members of the Audit Committee. Sara Murray was a member of the Audit 
Committee until she stepped down in April 2020. 

The Audit Committee met three times during the year and also met after the year end. Matters considered at these meetings included: reviewing 
and approving the annual report and financial statements for the year ended 28 February 2019, the half year results to 31 August 2019 and the 
annual report and financial statements for the year ended 29 February 2020; discussion with the external auditors to confirm their independence 
and scope for audit work; considering the reports from external auditors identifying any accounting or judgemental issues requiring the board’s 
attention and the auditors’ assessment of internal controls; reviewing and approving the group’s tax strategy; reviewing the company’s risk register 
and business continuity procedures; considering the work of the corporate social responsibility and supplier conformance functions; reviewing 
compliance with minimum pay legislation and fairness at work procedures; and considering the adequacy of the whistle-blowing facility, the  
anti-bribery training and monitoring and data protection policy and procedures.

The Audit Committee Chairman has maintained dialogue with the auditors outside of the scheduled meetings and meets with the auditors without 
the presence of executive directors and members of the finance team. 

40

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

The group’s internal audit function is now well-established, having been operating since 2017. Internal audit’s work is overseen by the Audit 
Committee. The Audit Committee approves the Annual Internal Audit Plan and updates to that plan are approved at each Audit Committee 
meeting. The internal audit function operates using a mix of dedicated in house resource and outsourcing, for specialist areas of review. 

The scope of internal audit’s coverage is based upon its group-wide risk assessment and in the year has included reviews of financial processes, 
warehouse operational processes, IT controls and cyber security, GDPR, business continuity, supplier compliance, product compliance and adherence 
to employment laws. The Audit Committee assesses the outcome of each audit and has oversight via internal audit of any improvement actions.

During 2020, internal audit will continue to deliver a risk-based audit plan and supplement that plan with cyclical controls compliance reviews.

NOMINATION COMMITTEE
Brian Small is the Chairman of the Nomination Committee, which will identify and nominate, for the approval of the board, candidates to fill board 
vacancies as and when they arise. The committee also considers matters of succession planning. The Nomination Committee meets at least once 
a year and otherwise as required. Pierre Cuilleret and Iain McDonald are the other members of the Nomination Committee. Sara Murray was the 
Chairman of the Nomination Committee until she stepped down in April 2020.

Matters considered at these meetings included: appointment of Brian Small as independent non-executive director and Audit Committee 
Chairman in April 2019 and his subsequent appointment as Deputy Chairman in January 2020.

REMUNERATION COMMITTEE
The Chairman of the Remuneration Committee is Iain McDonald. This committee reviews the performance of the executive directors and 
determines their terms and conditions of service, including their remuneration and the grant of share awards, having due regard to the interests 
of shareholders. The Remuneration Committee meets at least twice a year. Pierre Cuilleret and Brian Small are the other members of the 
Remuneration Committee. Sara Murray was a member of the Remuneration Committee until she stepped down in April 2020.

The responsibilities and activities of the Remuneration Committee are set out in more detail in the directors’ remuneration report.

EXECUTIVE COMMITTEE
The Executive Committee comprises the four executive directors and selected members of the senior executive management. The committee 
meets at least monthly and has the responsibility for dealing with the day-to-day management of the group and developing and executing strategy.

BOARD AND COMMITTEE MEETINGS
It is intended that the board meets at least eight times a year, the Audit Committee at least three times a year, the Nomination Committee at least 
once a year and the Remuneration Committee at least twice a year.

RISK MANAGEMENT AND INTERNAL CONTROL
The board has overall responsibility for the group’s systems of internal control and risk management and for reviewing the effectiveness of those 
systems. Such systems are designed to manage rather than eliminate the risk of failure to achieve business objectives. Any system can only provide 
reasonable and not absolute assurance against material misstatement or loss.

The board confirms that there are ongoing procedures for identifying, evaluating and managing significant risks faced by the group and that it has 
reviewed these risks and the procedures with management before the financial year end. 

The board has an internal risk management procedure to identify, with relevant management, the major business risks facing the group and to put 
in place appropriate policies and procedures to manage those risks. Internal and external risks, which are assessed on a continual basis, may be 
associated with a variety of internal or external sources, including control breakdowns, disruption in information systems, competition, inadequate 
financing, poor business performance, natural catastrophe and regulatory requirements. These involve a process of control, self-assessment and 
reporting that will be established to provide a documented trail of accountability, which will be reported to the board.

Management reports on its review of the risks and how they are managed to both the board and Audit Committee, whose role it is to review the key 
risks inherent in the business and the systems of control necessary to manage those risks. The Audit Committee presents its findings to the board as 
appropriate. Management also reports to the board on major changes in the business and external environment, which affect significant risks. Where 
areas for improvement in the systems are identified, the board considers the recommendations made by management and the Audit Committee. 

Detailed policies ensure the accuracy and reliability of financial reporting and the preparation of the financial statements including the consolidation 
process. The board reviews the system of internal controls during the year to identify any significant failures or weaknesses. 

PERFORMANCE EVALUATION
An internal evaluation of the board (including sub-committees and individual board members) is planned for spring 2020. This will involve 
anonymous questionnaires formulated to enable the board to confirm that its performance and the contribution of each of the executive and non-
executive directors demonstrate commitment to their respective roles and that the board members’ respective skills complement each other and 
enhance the overall operation of the board. This evaluation will be led by the Chairman and Deputy Chairman to ensure that the board continues  
to operate effectively.

41

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCCORPORATE GOVERNANCE REPORT (CONTINUED)

RELATIONS WITH SHAREHOLDERS
The company maintains an active dialogue with its shareholders through a planned programme of investor relations. This activity is a keystone  
of the company’s corporate communications programme and is headed by the Chief Executive, Group Executive Chairman, Group Co-founder 
and Executive Director and the Chief Financial Officer, with support from an investor relations team and the Company Secretary. The company’s 
non-executive Deputy Chairman (who is also Senior Independent Director) acts as an additional link between the shareholders and the company’s 
executive directors. The board is informed of shareholder views as part of the regular reporting process and matters for discussion.

The programme includes formal presentations of the company’s full-year and interim results and meetings between institutional investors, analysts 
and senior management on a regular basis. Regular communication with shareholders also takes place through the company’s annual and interim 
report and via the company website (www.boohooplc.com), which contains up-to-date information on the group’s activities.

The board recognises that the annual general meeting is an important opportunity for communication with both institutional and private 
shareholders. Due to the current restrictions and social distancing requirements presented by the COVID-19 pandemic, the board is considering 
delaying the annual general meeting until there is greater openness that will allow shareholders to ask questions of the full board, including the 
chairs of the Audit, Remuneration and Nomination Committees. Further details of the format and date of the annual general meeting will be 
communicated to shareholders in due course and in the usual way. 

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS
The table below shows the attendance of individual directors at board meetings and committee meetings of which they are members during the year.

Board 

Audit  
Committee 

Remuneration  
Committee 

Nomination 
Committee

Eligible to  
attend 

Attended 

Eligible to 
attend 

Attended 

Eligible to 
attend 

Attended 

Eligible to 
attend 

Attended

8 
8 
8 
8 
8 
8 
8 
6 

7 
7 
8 
8 
8 
8 
8 
6 

– 
– 
– 
– 
3 
3 
3 
2 

– 
– 
– 
– 
3 
3 
3 
2 

– 
– 
– 
– 
2 
2 
2 
– 

– 
– 
– 
– 
2 
2 
2 
– 

– 
– 
– 
– 
2 
2 
2 
1 

–
–
–
–
2
2
2
1

Mahmud Kamani 
Carol Kane 
John Lyttle 
Neil Catto 
Pierre Cuilleret 
Iain McDonald 
Sara Murray 
Brian Small 

As at 21 April 2020, the board has met twice since the end of the financial year. 

AUDITORS’ INDEPENDENCE
The Audit Committee reports to the board on the effectiveness, value and independence of the auditors on an annual basis. The Audit Committee 
also approves the extent of non-audit work undertaken by the auditors to ensure that it does not interfere with their independence and has 
established guidelines for the value of non-audit services permitted to be undertaken by the auditors. The board is satisfied with the independence 
and objectivity of the auditors, PricewaterhouseCoopers LLP, and is expected to recommend their reappointment at the AGM. 

42

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

The directors present their directors’ report and annual report and financial statements for the year ended 29 February 2020.

REGISTERED OFFICE
The registered office is 12 Castle Street, St Helier, Jersey, JE2 3RT.

PRINCIPAL ACTIVITIES
The principal activity of the company is that of a holding company. The principal activity of its subsidiary undertakings is that of online clothing retailers.

BUSINESS REVIEW
The directors are required by Company Law to set out a fair review of the business, its position at the year end and a description of the principal risks 
and uncertainties facing the group and to prepare the financial statements in accordance with applicable law and International Financial Reporting 
Standards (IFRS) as adopted by the European Union. The strategic report on pages 2 to 37 provides this review and financial position and these are 
incorporated by cross-reference and form part of this report. The corporate governance report on pages 40 to 42 should be read as forming part  
of the directors’ report. 

RESULTS AND DIVIDENDS
Group profit after tax for the year to 29 February 2020 was £72.9 million (2019: £47.5 million). The audited financial statements for the year  
for the group and company are set out on pages 63 to 98.

The directors do not recommend the payment of a dividend (2019: no dividend) so that cash is retained in the group for capital expenditure projects 
that are required for the rapid growth and efficiency improvements of the business and for suitable business acquisitions.

DIRECTORS AND COMPANY SECRETARY
The biographies of the directors who held office throughout the year and subsequently are set out on pages 38 and 39. The Company Secretary  
is Keri Devine.

The interests of the directors in the shares of the company and their share options and awards are detailed in the remuneration report on page 55.

The company maintains directors’ and officers’ liability insurance, which gives appropriate cover for any legal action brought against the directors.  
The company has also provided an indemnity for its directors, which is a qualifying third-party indemnity provision for the purposes of section 234  
of the Companies Act 2006 and was in place during the year and up to the date of approval of the financial statements.

SHARE CAPITAL AND RESTRICTIONS ON SALE OF SHARES
The authorised and issued share capital of the company and details of shares issued during the year are shown in note 22. The issued share capital  
at 29 February 2020 was 1,168,033,762 shares of 1p.

Powers related to the issue and buy-back of the company’s shares are included in the company’s articles of association and such authorities are 
renewed annually by shareholders at the annual general meeting.

SHARE INCENTIVE PLAN TRUST
The Share Incentive Plan (“SIP”) trust is used by the company to provide free shares as share incentives to its employees. The trustees are Link 
Asset Services, an independent UK professional body. The SIP trustee buys shares and holds them in trust for the benefit of employees who remain 
with the company for three years. The trust held 8,048,026 shares as at 29 February 2020. The trustees may vote on the beneficiaries’ shares in 
accordance with the beneficiaries’ instructions.

43

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCDIRECTORS’ REPORT (CONTINUED)

SUBSTANTIAL SHAREHOLDERS
Shareholders holding more than 3% of the company’s shares as at 2 April 2020:

Shareholder 

Mahmud Kamani* 
Merian Global Investors 
Invesco (Oppenheimer Funds) 
Rabia Kamani* 
Baillie Gifford & Co 
Aberdeen Standard Investments 
Eleva Capital 

Number of ordinary shares held 

Percentage held

152,679,880 
146,427,203 
70,729,412 
56,930,659 
53,225,674 
41,882,218 
35,165,961 

13.07%
12.54%
6.06%
4.87%
4.56%
3.58%
3.01%

Shareholders marked as * are considered to be a concert party.

ASSESSMENT OF PROSPECTS AND VIABILITY
The group’s business activities together with the factors that are likely to affect the future development, performance, position and risks of the 
group are set out in the strategic report on pages 2 to 37.

The impact of the COVID-19 crisis on the future prospects of the group is not quantifiable at the date of this report, as the length of restrictions 
and impact on consumers globally is outside of what any business is able to predict. However, we have modelled a scenario with a substantial 
reduction in revenue from April until June, with some recovery from July to September. We have also modelled a shut-down of the business until 
February 2021, as an unlikely, but worst possible, case. Both scenarios show the group has sufficient funds to continue trading solvently, even 
before obtaining any potential government loans. As of the date of this report, we are continuing to operate, with the warehouses functioning 
under very different working conditions and many office staff working from home, although trading has not surprisingly been more uneven during 
the second half of March and early April. 

Before the COVID-19 crisis, the directors considered the prospects of the group through an analysis of the markets for the group’s product 
offering online in the UK and overseas and concluded that potential growth rates remain strong as the markets continue to develop as more 
customers become comfortable with online shopping. This provides great opportunities for future expansion. There is a diverse supply chain with 
no key dependencies, enabling sourcing to be dynamic. Major expense categories relate to carriage and marketing services, which are widely 
diversified amongst suppliers. The business model affords a great deal of flexibility in responding to demand and economic changes: the wide range 
of products and relatively low buy quantities reduce inventory risk; a large customer base across many countries reduces specific economic and 
fashion dependencies; retail customers pay at the time of order with a small risk of default; and the high marketing expenditure is very controllable 
over a short time period. 

The group operates a regular budgeting, forecasting and long-range planning cycle, which is integrated with strategic plans and objectives.  
This planning cycle, in which the board is substantively involved, ensures, as far as is possible, that the profitability, cash flow and capital 
requirements of the business are sufficient to ensure its ongoing viability. Annual budgets, against which performance is compared, are prepared 
in advance of the next financial year. A cadence of weekly, monthly and quarterly forecasts is operated to monitor, control and report on 
performance in the current financial year. These forecasts form the basis upon which the board satisfies its requirements to update stakeholders 
with relevant financial performance and prospects. Once a year, three-year financial plans are prepared to assess the medium and longer-term 
prospects of the group and its finance requirements, based on its strategic plans.

The directors have reviewed the group’s profitability in the three-year plans prepared before the COVID-19 crisis, the annual budgets and 
medium-term forecasts, including assumptions concerning capital expenditure and expenditure commitments and their impact on cash flow.  
The directors consider that a three-year plan is the appropriate period to project financial plans with a reasonable level of certainty in line with  
their current strategic objectives. 

Based on their assessment of prospects and viability, and having forecast a worst-case scenario arising from the COVID-19 pandemic with 
a return to normality in March 2021, the directors confirm that they have a reasonable expectation that the group will be able to continue in 
operation and meet its liabilities as they fall due in the three-year period ending February 2023.

GOING CONCERN
Having considered the prospects and viability as detailed above, the directors considered it appropriate to prepare the financial statements  
on the going concern basis, as explained in the basis of preparation in note 1 to the financial statements.

44

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

FINANCIAL RISK MANAGEMENT
Financial risk management is detailed in note 24 to the financial statements. 

ENGAGEMENT WITH STAKEHOLDERS – EMPLOYEES, SUPPLIERS AND CUSTOMERS, COMMUNITY AND ENVIRONMENT 
AND SHAREHOLDERS
The board’s responsibilities to promote the success of the group under section 172 of the Companies Act 2006, as modified by the Companies 
(Miscellaneous Reporting) Regulations 2018 are outlined as follows:

a. Employee engagement
The quality, commitment and effectiveness of the group’s employees are crucial to its continued success. Employee policies and programmes 
are designed to encourage employees to become interested in the group’s activities and to reward employees according to their contribution and 
capability and the group’s financial performance. Employee communications are a priority and regular briefings are used to disseminate relevant 
information. Employee surveys are undertaken to allow employees to express their views anonymously on many aspects of their work lives. 
Suggestion boxes are used to allow employees to voice their opinions for improvements and change. Employee share ownership is encouraged 
through free share schemes and employee share option plans. Further information about employee engagement is contained within the social 
responsibility section of this report and accounts.

Employment policies do not discriminate between employees or potential employees on the grounds of colour, race, ethnic or natural origin, sex, 
marital status, sexual orientation, religious beliefs or disability. If an employee were to become disabled whilst in employment and as a result was 
unable to perform his or her duties, every effort would be made to offer suitable alternative employment and assistance with retraining.

b. Suppliers and customers
The group maintains an ongoing dialogue with its customers and suppliers through news announcements on the group’s website and through 
the regulated market announcements. In addition, the group engages in supplier face-to-face meetings, email and telephone conversations 
with executive directors and senior management and annual social events for key suppliers. Engagement with customers is a major part of the 
group’s communication activities performed through the brands’ social media sites and via email where customers have opted in to receive such 
communication.

c. Community and environment
The group has active community and environmental policies, referred to in detail in the social responsibility section of this report and accounts.

d. Shareholders
The group has an active programme of investor relations, which is described in detail in the Corporate Governance section of this report and accounts.

HEALTH AND SAFETY
The group is committed to providing a safe place of work for employees. Group policies are reviewed on a regular basis to ensure that policies 
regarding training, risk assessment, safe working and accident management are appropriate. There are designated officers responsible for health  
and safety and issues are reported at each board and executive meeting.

GREENHOUSE GAS EMISSIONS
The group measures its operational carbon footprint in order to limit and control its environmental impact. Only the impact of the group’s direct 
activities are included, as the full impact of the entire supply chain of large numbers of suppliers cannot be measured practically. The section on 
social responsibility on pages 24 to 37 is incorporated into this report by cross-reference.

STATEMENT ON DISCLOSURE OF INFORMATION TO AUDITORS
The directors who held office at the date of approval of this directors’ report confirm that, so far as they are each aware, there is no relevant audit 
information of which the company’s auditors are unaware and each director has taken all the steps that he/she ought to have taken as a director to 
make himself/herself aware of any relevant audit information and to establish that the company’s auditors are aware of that information.

INDEPENDENT AUDITORS
The auditors, PricewaterhouseCoopers LLP, have indicated their willingness to continue in office and a resolution that they be reappointed will be 
proposed at the annual general meeting.

ANNUAL GENERAL MEETING
Due to the current restrictions and social distancing requirements presented by the COVID-19 pandemic, the board is considering delaying the 
annual general meeting until there is greater openness that will allow shareholders to ask questions of the full board, including the chairs of the 
Audit, Remuneration and Nomination Committees. Further details of the format and date of the annual general meeting will be communicated to 
shareholders in due course and in the usual way and the notice of the meeting will be available to view on the group’s website boohooplc.com at least 
21 days before the meeting.

On behalf of the board

John Lyttle 
Neil Catto
21 April 2020

45

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCDIRECTORS’ REMUNERATION REPORT ANNUAL STATEMENT BY THE CHAIRMAN OF THE REMUNERATION COMMITTEE

Dear shareholder,
I am pleased to present the report of the Remuneration Committee on behalf of the directors. This directors’ remuneration report will be put  
to an advisory shareholder vote at the forthcoming annual general meeting.

REMUNERATION POLICY
The Remuneration Committee is committed to complying with the principles of good corporate governance in relation to the design of its 
remuneration policy, and as such, our policy will take account of the UK Corporate Governance Code and in particular the QCA Corporate 
Governance Code as adopted by the board. The Committee also considers other best practice guidance (for example, the QCA Remuneration 
Guidance and the Investment Association’s Principles of Remuneration), as far as is appropriate to the group’s management structure,  
size and listing.

Our approach to remuneration is governed by our directors’ remuneration policy. The primary objectives of the policy continue to be to attract and 
retain the highest calibre directors and to design remuneration, which promotes the long-term success of the group. In order to put these objectives 
into effect, we provide the opportunity for executives to receive short-term and long-term variable pay, dependent upon appropriate performance 
conditions, ensuring a clear link is established between shareholder value creation and the pay of our directors. 

The Committee also reviewed overall levels of pay and the operation of the incentive arrangements for executive directors to ensure they remain 
appropriate in light of the current business strategy and the interests of shareholders. The Committee concluded that the current overarching 
framework of base salary (plus modest pension and benefits provision), annual bonus and the operation of a long-term incentive plan (“LTIP”)  
remains best suited to the business. 

Remuneration for the year ending 28 February 2021
The key points in relation to how we are implementing our policy for the financial year ending February 2021, including details of the changes,  
are as follows:

 5 Maximum bonus opportunity, dependent upon stretching revenue and EBITDA growth targets, will continue to be up to 100% of salary  

for executive directors, up to 150% for John Lyttle and up to 200% for Mahmud Kamani and Carol Kane.

 5 The LTIP for John Lyttle remains the same. At the end of a five-year performance period, starting on John’s appointment date in  

March 2019, John is expected, subject to the attainment of stretching market capitalisation growth targets, to be issued shares in boohoo  
group plc. The maximum value that may be paid to John under this plan is capped at £50 million. Further details are provided at page 48.
 5 Long-term share incentive awards will continue to be made to executive directors under an LTIP plan based on stretching three-year 

performance targets. Personal limits remain unchanged and are detailed in the remuneration policy. John Lyttle will not participate in these 
arrangements.

PERFORMANCE AND REWARD FOR THE YEAR ENDED 29 FEBRUARY 2020
For the year ended 29 February 2020, in relation to the annual bonus plan, the group achieved outstanding revenue growth at the upper end of the 
target range. EBITDA performance over the year also resulted in the achievement at the upper end of the target range. As a result, in combination, 
the executive directors received 100% of their bonus potential. 

ENCOURAGING EQUITY OWNERSHIP
We are committed to encouraging all our employees, as well as our senior executives, to be shareholders in the business. As part of facilitating this 
policy objective, we made awards to all employees under a UK HMRC-approved Share Incentive Plan during the 2015, 2016, 2019 and 2020 
financial year ends and intend to make another award in the financial year ending 2021. Discounted options were issued under an HMRC-approved 
Save As You Earn (“SAYE”) plan in each of the financial years ended 2016 to 2020, which have achieved a high level of participation by employees, 
and are intended to continue in subsequent years. We have a formal shareholding requirement for the executive directors to support the alignment 
of the interests of executive directors with those of shareholders.

SHAREHOLDER FEEDBACK
The Remuneration Committee recognises that dialogue with shareholders plays a key role in informing the design of the remuneration policy and 
welcomes any feedback that shareholders may have. The Remuneration Committee will consider shareholder feedback received in relation to the 
remuneration policy and the remuneration report at the AGM each year. Any such feedback, plus any additional feedback received from time 
to time, will be considered as part of the company’s annual review of remuneration policy. Shareholders will be informed of any future changes in 
remuneration policy in the remuneration report. In addition, where such changes are considered major, having taken advice from relevant advisers, 
significant shareholders will be consulted in advance.

We hope you will support the advisory vote on the directors’ remuneration report at the forthcoming annual general meeting, as the directors will do 
in respect of their own beneficial shareholdings.

Iain McDonald
Chairman of the Remuneration Committee

46

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

DIRECTORS’ REMUNERATION REPORT POLICY REPORT

PAY PHILOSOPHY
The Remuneration Committee (“Committee”) is responsible for determining, on behalf of the board, the group’s pay philosophy and the policy  
on the remuneration of the executive directors, the Chairman and other senior executives of the group.

The aim of the remuneration policy is to ensure that high calibre senior executives are provided with remuneration, which is designed to promote  
the long-term success of the group. The policy includes performance-related elements, which are transparent, stretching and rigorously applied  
so as to encourage enhanced performance and to reward, in a fair and responsible manner, individual contributions to the success of the group.  
The remuneration policy is designed to be compatible with risk policies and systems and to be aligned to the group’s long-term strategic goals.  
The policy framework is structured so as to adhere to the principles of good corporate governance and has been developed taking into account  
the principles of the UK Corporate Governance Code and the QCA Corporate Governance Code. 

The performance-related variable pay component makes up a significant proportion of the overall package for senior executives and is designed to 
incentivise the delivery of the group’s growth strategy and other strategic and business objectives. The interests of the executives are designed to 
align with the interests of shareholders through encouraging equity ownership and, in support of this, awards under the group’s equity incentive plans 
are made where appropriate. 

CONSIDERATION OF EMPLOYMENT CONDITIONS ELSEWHERE IN THE GROUP
When setting the remuneration policy for executive directors, the Committee takes into account the overall approach to reward for, and the pay  
and employment conditions of, other employees in the group, especially when determining annual salary increases. This process ensures that any 
increase to the pay of executive directors is set in an appropriate context and is appropriate relative to increases proposed for other employees.  
The Committee is also provided with periodic updates on employee remuneration practices and trends across the group.

The principle of encouraging our senior executives to be shareholders in the business is reflected across the group as a whole and a key aim of the 
remuneration policy is to encourage widespread equity ownership across the whole employee base. In support of this objective, we operate an 
HMRC-approved Share Incentive Plan and an approved SAYE option plan. 

CHANGES TO THE REMUNERATION POLICY
Our pay philosophy and the broad structure of our remuneration policy will remain the same, since the Remuneration Committee believes it is 
serving the company well. The policy is as follows:

SUMMARY OF OUR REMUNERATION POLICY
The table below provides a summary of the key aspects of the group’s remuneration policy for executive directors. 

REMUNERATION POLICY TABLE FOR EXECUTIVE DIRECTORS 

BASE  
SALARY

PURPOSE AND  
LINK TO STRATEGY

 5 To aid recruitment and retention
 5 To reflect experience and expertise
 5 To provide an appropriate level of fixed basic income

OPERATION

 5 Normally reviewed annually, with any increase usually becoming effective 1 May
 5 Set initially at a level required to recruit suitable executives reflecting their experience  

and expertise

 5 Any subsequent increase influenced by:

 5 Scope of the role
 5 Experience and personal performance in the role
 5 Average change in total workforce salary
 5 Performance of the group
 5 External economic conditions, such as inflation 

 5 Account taken of practice in comparable companies (e.g. those of a similar size  

and complexity)

 5 No recovery or withholding provisions apply

MAXIMUM 
OPPORTUNITY

 5 Annual increases will generally be restricted to those of the average of the  

wider workforce

 5 Increases beyond those awarded to the wider workforce (in percentage of salary terms) 

may be awarded in certain circumstances such as where there is a change in responsibility 
or experience, or a significant increase in the scale or complexity of the role and/or size 
and value of the company

 5 The Committee reviews the salaries of executive directors each year taking due account 

of all the factors described in the salary policy

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

47

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCDIRECTORS’ REMUNERATION REPORT POLICY REPORT (CONTINUED)

ANNUAL  
BONUS

PURPOSE AND  
LINK TO STRATEGY

 5 To reward the annual delivery of short to medium-term objectives relating to the  

business strategy

OPERATION

 5 All bonus payments are at the discretion of the Committee
 5 Not pensionable
 5 Normally payable in cash following the end of the year based on targets set at the start  

of the year

 5 Targets are set and/or reviewed annually
 5 Recovery provisions apply in certain circumstances at the discretion of the Committee 
(including where there has been a misstatement of accounts, an error in assessing  
any applicable performance condition, or in the event of misconduct on the part  
of the participant)

MAXIMUM 
OPPORTUNITY

 5 Up to 200% of salary for Mahmud Kamani and Carol Kane, up 150% of salary for John 

Lyttle and up to 100% of salary for all other executive directors, dependent on performance

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

 5 Bonuses are based on performance measures with appropriate targets set and assessed 

by the Committee at its discretion

 5 Those financial measures which are identified as the key indicators of success against  
the strategy (e.g. EBITDA and revenue) will represent the majority of bonus, with 
any other measures (e.g. strategic and/or personal objectives), where appropriate, 
representing the balance

 5 Performance is measured over a single financial year
 5 30% of maximum bonus will be payable for achievement of a threshold level  
of performance, rising to 100% of maximum bonus for reaching stretch target

 5 Measures and weightings may change each year to reflect any year-on-year changes  

to business priorities at the discretion of the Committee

LONG-TERM 
INCENTIVE PLAN 
(“LTIP”)

PURPOSE AND  
LINK TO STRATEGY

 5 Intended to align the long-term interests of senior executives with those  

of shareholders

 5 To incentivise the delivery of key strategic objectives over the longer term

OPERATION

 5 Awards are normally granted in the form of nominal cost options, however, the structure 

MAXIMUM 
OPPORTUNITY

of John Lyttle’s LTIP required him to pay an amount to the company on grant of the award. 
This investment is intended to reflect his commitment to the group

 5 Ability to exercise is dependent on performance targets being met during the 

performance period and continued service of the directors

 5 Recovery and withholding provisions apply in certain circumstances at the discretion of 
the Committee (including where there has been a misstatement of accounts, an error in 
assessing any applicable performance condition, or in the event of misconduct on the part 
of the participant)

 5 The maximum value that can be paid out under John Lyttle’s LTIP is £50 million (satisfied 
at the discretion of the company by either cash or in boohoo group plc shares valued at 
the end of the five-year performance period)

 5 In respect of the LTIP applicable to other directors below CEO level, the maximum limit 

contained within the plan rules is 150% of annual salary for executive directors
 5 Awards are at the discretion of the Committee and may be made at lower levels  

than this

 5 Exceptionally, at the discretion of the Committee, awards may be made in excess  

of 150% of salary per annum

48

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

LONG-TERM 
INCENTIVE 
PLAN (“LTIP”) 
(CONTINUED)

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

 5 The performance measure attaching to John Lyttle’s LTIP is based on the compound 
annual growth rate of the company’s market capitalisation measured over a five-year 
performance period

 5 Awards to other executives vest based on challenging targets measured over a three-year 

period and are dependent upon continued service

 5 At least half of awards to other executives will normally be based on financial performance 

metrics (such as, inter alia, PBT or EPS)

 5 Prior to each award the Committee will set threshold and stretch targets along with 
an intermediate vesting range. Details of this will be disclosed in the annual report 
on remuneration for the year in which the award was granted unless the targets are 
commercially sensitive, in which case they will be disclosed retrospectively

PENSION

PURPOSE AND  
LINK TO STRATEGY

 5 To aid recruitment and retention
 5 To provide an appropriate level of fixed income

OPERATION

 5 Executive directors may receive an employer’s pension contribution or cash allowance

MAXIMUM 
OPPORTUNITY

 5 Employer’s defined contribution or cash allowance up to 6.2% of salary

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

N/A

OTHER BENEFITS PURPOSE AND  

 5 Provide competitive benefits package

LINK TO STRATEGY

OPERATION

MAXIMUM 
OPPORTUNITY

 5 Executive directors may receive benefits including health care, income protection and life 
assurance, as well as other standard group-wide benefits offered by the company from 
time to time

 5 Executive directors are also eligible to participate in any all-employee share plans 

operated by the company on the same basis as for other eligible employees (and in line 
with relevant HMRC rules)

 5 The value of benefits may vary from year to year depending on the cost to the company

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

N/A

SHAREHOLDING 
REQUIREMENT

PURPOSE AND  
LINK TO STRATEGY

 5 To support long-term commitment to the company and the alignment of executive 

director interests with those of shareholders

OPERATION

 5 The Remuneration Committee has adopted formal shareholding guidelines that will 

encourage executive directors to build up over a five-year period and then subsequently 
hold a shareholding equivalent to a percentage of base salary. Adherence to these 
guidelines is a condition of continued participation in the equity incentive arrangements

MAXIMUM 
OPPORTUNITY

 5 150% of salary for executives and 150% of salary rising to 300% of salary for John Lyttle 

on maturity of his LTIP

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

N/A

49

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCDIRECTORS’ REMUNERATION REPORT POLICY REPORT (CONTINUED)

CHOICE OF PERFORMANCE MEASURES AND APPROACH TO TARGET SETTING
The performance measure selected for John Lyttle’s LTIP is solely based on market capitalisation growth over a five-year period. The targets reflect 
the ambitious growth plans for the group and the LTIP performance measure ensures that John’s interests are fully aligned with shareholders.

The performance metrics and targets that are set for the executive directors via the annual bonus plan and current LTIP are carefully selected to 
align closely with the group’s strategic plan and key performance indicators.

In terms of annual performance targets, the bonus is determined on the basis, primarily, of performance against financial measures, which are 
identified as the key indicators of success against the strategy set annually. The precise metrics chosen, along with the weightings of each, may vary 
from year to year. The Committee will review the performance measures and targets each year and vary them as appropriate to reflect the priorities 
for the business in the year ahead.

In terms of the long-term performance targets, metrics for the LTIP awards will be set at the time of each grant but will normally include at least  
half based on financial performance in line with our key objectives of delivering returns to shareholders through achievement of our growth strategy. 
The Committee will disclose the targets for each award to the executive directors in advance in the annual report on remuneration unless the targets 
are commercially sensitive, in which case they will be disclosed retrospectively. The Committee will review the choice of performance measures and 
the appropriateness of the performance targets prior to each LTIP grant.

Challenging targets are set whereby modest rewards are payable for the delivery of threshold levels of performance, rising to maximum rewards  
for the delivery of substantial out-performance of our financial and operating plans.

DIFFERENCES IN REMUNERATION POLICY FOR EXECUTIVE DIRECTORS COMPARED TO OTHER EMPLOYEES
The Committee has regard to pay structures across the wider group when setting the remuneration policy for executive directors. The Committee, 
in particular, considers the general basic salary increase for the broader workforce when determining the annual salary review for the executive 
directors. 

Overall, the remuneration policy for the executive directors is more heavily weighted towards performance-related pay than for other employees. 
Performance-related long-term incentives are provided for those employees considered to have the greatest potential to influence overall levels 
of performance and those whose retention within the group is regarded as important. That said, whilst the use of the LTIP is confined to the more 
senior management in the group, there is a commitment to encouraging widespread equity ownership through, for example, our use of an HMRC-
approved Share Incentive Plan and SAYE share option scheme.

The level of performance-related pay varies within the group by grade of employee and is informed by the specific responsibilities of each role  
as appropriate.

SERVICE CONTRACTS AND LOSS OF OFFICE PAYMENTS 
Service contracts normally continue until the executive director’s agreed retirement date or such other date as the parties agree. The company’s 
policy is that executive directors will be employed on a contract that can be terminated by the company on giving no more than one year’s notice, 
with the executive director required to give up to one year’s notice of termination.

A director’s service contract may be terminated without notice and without any further payment or compensation, except for sums earned up to 
the date of termination, on the occurrence of certain events such as gross misconduct. The circumstances of the termination (taking into account 
the individual’s performance) and an individual’s duty and opportunity to mitigate losses are taken into account by the Committee when determining 
amounts payable on/following termination. Our policy is to reduce compensatory payments to former executive directors where they receive 
remuneration from other employment during the compensation period. The Committee will consider the particular circumstances of each leaver on 
a case-by-case basis and retains flexibility as to at what point, and the extent to which, payments would be reduced. Details will be provided in the 
relevant annual report on remuneration should such circumstances arise.

In summary, the contractual provisions are as follows:

Provision 

Notice period 
Termination payment 

Detailed terms

Maximum of 12 months from both the company and the executive director.
Payment in lieu of notice of base salary only, normally subject to
mitigation and paid monthly(1), subject to the discretion of the Committee.  

In addition, any statutory entitlements would be paid as necessary.

Change of control 

 There will be no enhanced provisions on a change of control.

(1)   The Committee may elect to make a lump sum termination payment (up to a maximum of 12 months’ base salary) as part of an executive director’s termination arrangements where it considers it 

appropriate to do so.

Annual bonus on termination
There is no contractual entitlement to annual bonus on termination. At the discretion of the Committee, in certain circumstances a pro rata bonus 
may become payable at the normal payment date for the period of active service only. 

50

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

LTIP on termination
Any share-based entitlements granted under the company’s share plans will be determined on the basis of the plan rules. In determining whether an 
executive director should be treated as a good leaver under the plan rules the Committee will take into account the performance of the individual and the 
reasons for his/her departure and, in the event of this determination being made, will set out its rationale in the following annual report on remuneration.

APPROACH TO RECRUITMENT AND PROMOTIONS
The remuneration package for a new executive director would generally be set in accordance with the terms of the company’s remuneration policy 
in force at the time of appointment. In addition, with specific regard to the recruitment of new executive directors (whether by external recruitment 
or internal promotion), the remuneration policy will allow for the following: 

 5 Where new joiners or recent promotions have been given a starting salary at a discount to the mid-market level, a series of increases above those 
granted to the wider workforce (in percentage of salary terms) may be awarded over the following few years, subject to satisfactory individual 
performance and development in the role.

 5 The Committee may offer additional cash and/or share-based elements when it considers these to be in the best interests of the company and 
shareholders. Any such additional payments would aim to reflect the terms and value of remuneration relinquished when leaving the former 
employer.

 5 The annual bonus would operate in accordance with the terms of the policy, subject to the overriding discretion of the Committee. Depending  
on the timing and responsibilities of the appointment, it may be necessary to set different performance measures and targets in the first year. 
 5 For an internal executive appointment, any variable pay element awarded in respect of the former role would be allowed to pay out according  
to its terms, adjusted as relevant to take into account the appointment. In addition, any other ongoing remuneration obligations existing prior  
to appointment would continue. 

 5 For external and internal appointments, the Committee may agree that the company will meet certain relocation expenses as appropriate.

For the appointment of a new chairman or non-executive director, the fee arrangement would generally be set in accordance with the fee policy  
in force at that time. 

EXTERNAL NON-EXECUTIVE DIRECTOR POSITIONS
The company allows executive directors to hold external directorships subject to agreement by the Chairman on a case-by-case basis and, at the 
discretion of the Committee, to retain the fees received from those roles. 

NON-EXECUTIVE DIRECTORS’ LETTERS OF APPOINTMENT
The non-executive directors do not have service contracts with the company, but instead have letters of appointment. The letters of appointment 
are usually renewed every three years. Termination of the appointment may be earlier at the discretion of either party on one month’s written notice 
for non-executive directors. None of the non-executive directors is entitled to any compensation if their appointment is terminated. Appointments 
will be subject to re-election at the annual general meeting by rotation. 

FEES

PURPOSE AND  
LINK TO STRATEGY

 5 To recruit and retain high calibre non-executives

OPERATION

 5 Fees are determined by the board, with non-executive directors abstaining from any 

discussion or decision in relation to their fees

 5 Non-executive directors are paid an annual fee for all board duties, which will include 
an annual award of shares (with the value of shares normally determined at the market 
price in February of each year)

 5 In relation to the cash element, fees are normally paid monthly
 5 In relation to the share element there will be certain restrictions which prevent the 

director selling these shares during the period of their appointment

 5 Non-executive directors will not receive awards under any of the company’s incentive 

arrangements or receive any pension provision

 5 The fee levels are reviewed on a periodic basis, with reference to the time commitment 

of the role and market levels in companies of comparable size and complexity

 5 In exceptional circumstances, if there is a temporary yet material increase in the time 
commitment for non-executive directors, the board may pay extra fees to recognise 
the additional workload

 5 Non-executive directors shall be entitled to have reimbursed all expenses that they 
reasonably incur in the performance of their duties, including taxes payable thereon

 5 There is no cap on fees
 5 Fees may be increased to ensure they continue to appropriately recognise the time 

commitment of the role, increases to fee levels for non-executive directors in general 
and fee levels in companies of a similar size and complexity

51

MAXIMUM 
OPPORTUNITY

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCDIRECTORS’ REMUNERATION REPORT ANNUAL REPORT ON REMUNERATION

This section of the remuneration report contains details as to how the group’s remuneration policy was implemented during the year ended 
29 February 2020.

DISCLOSURE OF DIRECTORS’ SINGLE-FIGURE TOTAL REMUNERATION FOR THE YEAR – AUDITED INFORMATION
The total single-figure remuneration of the directors during the year ended 29 February 2020 is set out below:

Fixed remuneration 

Variable remuneration

  Base salary  
and fees 
£ 

Benefits 
£ 

Pension 
£ 

Other 
£ 

– 
– 
– 
– 
6,498 
– 
6,498 
1,999 

Annual 
bonus 
£ 

Long-term
incentives 
£ 

Total
£

900,000 
700,000 
900,000 
700,000 
922,500 
– 
300,000 
260,000 

– 
– 
– 
– 
1,040,168 
– 
401,688 
705,200 

1,345,400
1,061,874
1,365,372
1,071,564
2,585,663
–
1,020,311
1,236,074

12,996  3,022,500 
1,660,000 

1,999 

1,441,856 
705,200 

6,316,746
3,369,512

12,067 
20,207 
8,572 
12,814 
4,283 
– 
2,925 
2,750 

27,847 
35,771 

– 
– 
14,167 
17,083 
202 
– 
9,667 
12,708 

24,036 
29,791 

– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

10,000 
10,000 
10,000 
10,000 
10,000 
10,000 
20,000 
– 

50,000 
30,000 

– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

66,667
50,000
75,000
50,00
85,000
50,000
79,679
–

306,346
150,000

Executive directors
Mahmud Kamani 

Carol Kane 

John Lyttle 

Neil Catto 

Total executive directors 

Non-executive directors 
Pierre Cuilleret 

Iain McDonald 

Sara Murray 

Brian Small 

Total non-executive directors 

Total 

2020 
2019 
2020 
2019 
2020 
2019 
2020 
2019 

2020 
2019 

2020 
2019 
2020 
2019 
2020 
2019 
2020 
2019 

2020 
2019 

433,333 
341,667 
442,633 
341,667 
612,012 
– 
299,533 
253,417 

1,787,511 
936,751 

56,667 
40,000 
65,000 
40,000 
75,000 
40,000 
59,679 
– 

256,346 
120,000 

2020  2,043,857 
1,056,751 
2019 

27,847 
35,771 

24,036 
29,791 

62,996  3,022,500 
1,660,000 
31,999 

1,441,856  6,623,092
3,519,512
705,200 

Figures in the single total figure remuneration include the following for the financial year:

BASE SALARY  
AND FEES

The amount of salary or non-executive directors’ fees. Where an executive has elected to forego company pension 
contributions, due to pension cap restrictions, the base salary has been increased by 6.2%, being the company  
cost-neutral equivalent of the pension cost and employer’s NI foregone.

OTHER

The value of SIP awards and SAYE options granted in the financial period for executive directors (SAYE option 
calculated as the 20% discount at grant on the three-year plan) and the value of free shares issued to non-executive 
directors as part of their fees.

ANNUAL BONUS

The amount of performance-related bonus receivable. Further details of the performance outcome can be found below.

LONG-TERM 
INCENTIVES

The value of long-term incentives vesting based on performance ending in the year under review. Further details  
of the share options granted in 2017 and vesting on 13 June 2020 based on performance measured to 29 February 2020  
can be found below. A share price of 291p (the closing share price on 28 February 2020) has been used for the purposes 
of valuing the gain.

BENEFITS

The value of private medical insurance, income protection, life assurance, company car and driver services.

52

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

ANNUAL BONUS
For the year ended 29 February 2020, Mahmud Kamani’s and Carol Kane’s maximum potential bonus was 200% of basic salary, John Lyttle’s 
150% and Neil Catto’s 100%. 40% of the potential bonus related to a revenue target and 60% of the potential bonus related to an adjusted 
EBITDA target. Bonus entitlement targets were as follows:

Financial target range 

Revenue target:  
Threshold £1,035 million 
Upper limit £1,110 million or more 

Adjusted EBITDA target:  
Threshold £102 million 
Upper limit £111 million or more 

Bonus entitlement % 

12.0%
40.0%

18.0%
60.0%

The amount of bonus payable varies on a sliding scale between the threshold and upper limit shown above. For the financial year ended 29 February 
2020, both revenue and adjusted EBITDA were at the upper limits, resulting in payments of 40% and 60% of bonus entitlement respectively.  
The payment of the FY20 bonuses will be deferred until such time as the board considers it is prudent to do so, taking into consideration the impact  
of the COVID-19 pandemic. Bonuses payable were as follows:

Name 

Mahmud Kamani 
Carol Kane 
John Lyttle 
Neil Catto 

Bonus % of salary

200%
200%
150%
100%

LONG-TERM SHARE INCENTIVES
Neither Mahmud Kamani nor Carol Kane received share option awards either on Admission or as part of any subsequent grants. Of the executive 
directors, John Lyttle has share options as described on page 56 and Neil Catto holds options under the LTIP subject to the achievement of 
performance conditions as follows: 

Name 

Neil Catto 
Neil Catto 
Neil Catto 
Neil Catto 

Option scheme 

2016 LTIP 
2017 LTIP 
2018 LTIP 
2019 LTIP 

No. of 
ordinary shares  
under option  

Exercise price
pence 

Date of grant 

Exercise period

404,822 
138,037 
128,744 
168,570 

1 
1 
1 
1 

30/06/16 
13/06/17 
28/06/18 
11/12/19 

30/06/19 to 30/06/26
13/06/20 to 13/06/27
28/06/21 to 28/06/28
01/03/22 to 01/03/29

The performance targets for the shares granted on 30/06/16 are based upon the achievement of two key criteria, Three-Year Aggregate Adjusted 
Earnings per Share (67%) and Total Shareholder Return (33%) over a three-year period. Minimum “threshold” and “stretch” targets have been 
established by the Committee against these criteria. The EPS element vests on a straight-line basis between target intervals from 1.6p for a 25% 
vesting to 2.4p for 100% vesting for the EPS element of the performance criteria. The actual vesting was 100%. The TSR element vests on a 
straight-line basis between target intervals from 50% growth in TSR for a 25% vesting to 125% growth in TSR for a 100% vesting for the TSR 
element of the performance criteria. The actual vesting was 100%.

The performance targets for the shares granted on 13/06/17 are based upon the achievement of two key criteria, Three-Year Aggregate Adjusted 
Earnings per Share (67%) and Total Shareholder Return (33%) over a three-year period. Minimum “threshold” and “stretch” targets have been 
established by the Committee against these criteria. The EPS element vests on a straight-line basis between target intervals from 7.5p for a 25% 
vesting to 12p for 100% vesting for the EPS element of the performance criteria. The TSR element vests on a straight-line basis between target 
intervals from 50% growth in TSR for a 25% vesting to 125% growth in TSR for a 100% vesting for the TSR element of the performance criteria.

The performance targets for the shares granted on 28/06/18 are based upon the achievement of two key criteria, Three-Year Aggregate Adjusted 
Earnings per Share (67%) and Total Shareholder Return (33%) over a three-year period. Minimum “threshold” and “stretch” targets have been 
established by the Committee against these criteria. The EPS element vests on a straight-line basis between target intervals from 11.3p for a 20% 
vesting to 14.9p for 100% vesting for the EPS element of the performance criteria. The TSR element vests on a straight-line basis between target 
intervals from 20.4% growth in TSR for a 25% vesting to 73.9% growth in TSR for a 100% vesting for the TSR element of the performance criteria.

The performance targets for the shares granted on 11/12/19 are based upon the achievement of two key criteria, Three-Year Aggregate Adjusted 
Earnings per Share (67%) and Total Shareholder Return (33%) over a three-year period. Minimum “threshold” and “stretch” targets have been 
established by the Committee against these criteria. The EPS element vests on a straight-line basis between target intervals from 16p for a 20% 
vesting to 19p for 100% vesting for the EPS element of the performance criteria. The TSR element vests on a straight-line basis between target 
intervals from 55.3% growth in TSR for a 25% vesting to 84.1% growth in TSR for a 100% vesting for the TSR element of the performance criteria.

53

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT ANNUAL REPORT ON REMUNERATION (CONTINUED)

ALL-EMPLOYEE SHARE INCENTIVE PLAN (“SIP”)
The HMRC-approved all-employee Share Incentive Plan purchases shares and holds them in trust for the benefit of employees who remain with 
the company for three years. There are no performance criteria for the SIP shares. The directors hold the following options over shares under this 
scheme:

Name 

Neil Catto  
Neil Catto 
Neil Catto 
Neil Catto 
John Lyttle 

  No. of ordinary 
 shares held in trust 

Purchase price
pence 

Date of grant 

Maturity date

6,000  
3,571 
938 
884 
884 

50 
28 
213 
226 
226 

14/03/14 
19/06/15 
27/09/18 
23/08/19 
23/08/19 

14/03/17 
19/06/18 
27/09/21
23/08/22
23/08/22

SAVE AS YOU EARN SHARE SCHEME (“SAYE”)
The HMRC-approved all-employee Save As You Earn scheme allows employees to purchase shares at a 20% discount to market price at date of 
grant on the future option date. There are no performance criteria for the SAYE shares. The directors hold the following options over shares under 
this scheme:

Name 

Neil Catto  
John Lyttle 

Estimated shares to be  
purchased at option date  

Option price
pence 

Date of grant 

Option date

8,297 
8,297 

216.9 
216.9 

30/10/19 
30/10/19 

30/10/22 
30/10/22

OTHER BENEFITS
A one-off conditional award over shares was made to John Lyttle in compensation for the loss of short and long-term incentive awards, which lapsed 
on leaving his previous employer. The award has vested since John has stayed in role as Chief Executive for a period of 12 months to 15 March 2020 
and was over 357,446 ordinary shares with a value of £1,040,168 (calculated based on the closing price of the company’s shares on 28 February 2020).

CHIEF EXECUTIVE’S REMUNERATION COMPARED TO ALL OTHER EMPLOYEES OF THE GROUP
As the Chief Executive joined the group during the financial year, there is no comparison of his percentage change in salary compared to that  
of all employees.

The Chief Executive's pay ratio to the equivalent pay for the lower quartile, median and upper quartile UK employees, calculated using option A of 
the Companies (Miscellaneous Reporting) Requirements 2018 is as follows:

Year 

2020 

25th percentile 
pay ratio 

50th percentile 
pay ratio 

75th percentile
pay ratio

34:1 

32:1 

24:1

Option A was chosen, as it represents the most accurate means of identifying the percentiles. The workforce comparison is based on data for the 
year ended 29 February 2020.

Pay data £000 

Chief Executive remuneration 
UK employees 25th percentile 
UK employees 50th percentile 
UK employees 75th percentile 

Base salary 

Total pay and benefits

615 
18 
19 
26 

2,586
19
23
31

54

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

DIRECTORS’ INTERESTS IN SHARES 
The table below sets out the beneficial and non-beneficial interests in the number of ordinary shares as at the year end.

Beneficially 
owned at 
28 February 
2019 

Free 
share award 
under NED 
remuneration 
policy 

Shares  
acquired 
during 
the year 

Shares 
disposed of 
during 
the year 

Beneficially 
owned at 

29 February  % of share 
capital 

2020 

As a  Outstanding 
share 
options 

Shares 
held 

SAYE 
under  options 
SIP  granted 

Total
interests in
shares at
29 February
2020

187,679,880 
46,330,421 
– 
64,773 
111,096 
440,096 
17,921 
– 

–  (35,000,000)  152,679,880 
– 
31,330,421 
– 
– 
– 
– 
– 
73,910 
9,137 
– 
214,481 
100,000 
3,385 
468,481 
25,000 
3,385 
121,306 
3,385 
100,000 
46,770 
6,770  40,000 

(15,000,000) 
– 
– 
– 
– 
– 
– 

13.07% 
2.68% 
– 
0.01% 
0.02% 
0.04% 
0.01% 
0.00% 

– 
– 
357,446 
840,173 
– 
– 
– 
– 

– 
– 

–  152,679,880
–  31,330,421
366,627
933,773
214,481
468,481
121,306
46,770

884  8,297 
11,393  8,297 
– 
– 
– 
– 

– 
– 
– 
– 

Name of director 

Mahmud Kamani 
Carol Kane 
John Lyttle 
Neil Catto 
Pierre Cuilleret 
Iain McDonald 
Sara Murray 
Brian Small 

John Lyttle, Chief Executive, has subscribed for 195 A ordinary shares of 1 pence each ("A Ordinary Shares") in boohoo Holdings Limited,  
an intermediary holding company of the group, as part of a Growth Share Plan ("the Plan").

The value of the award under the Plan is directly linked to the creation of significant growth in shareholder value as set out below:

 5 The value of the award will be determined by the compound annual growth rate ("CAGR") in market capitalisation of the group over the five year 

period starting on the date John joined as Chief Executive, 15 March 2019 ("the Period").

 5 The CAGR will be calculated using a base market capitalisation of £2.037 billion, being the market capitalisation on the date of the 

announcement on 17 September 2018 that John would be joining the group.

 5 The value of the award under the Plan is capped at £50 million of gross value before tax in the event of achieving CAGR of at least 23% at the 

end of the Period. CAGR of less than 10% yields nil value.

 5 The Plan provides for adjustments to be made for increases in market capitalisation arising from corporate events, such as the issue of shares for 
acquisitions, so that the benefits derived from the Plan only arise from organic growth and the Plan also provides clawback provisions, which allow 
repayment in defined circumstances.

SERVICE CONTRACTS AND LETTERS OF APPOINTMENT
Each of the executive directors has a service contract, under which there is a 12-month notice period from both the company and the director. 

Details of the remuneration of the non-executive directors is set out herein.

COMPOSITION OF THE REMUNERATION COMMITTEE
The members of the Committee are Iain McDonald, Pierre Cuilleret and Brian Small. Executive directors are invited to attend meetings, if requested 
by the Committee, in order to provide information and advice, to enable the Committee to make informed decisions. Each director is, however, 
specifically excluded from any matter concerning his own remuneration. Representatives of PricewaterhouseCoopers LLP, the Committee’s 
retained adviser, may also attend meetings by invitation. The Company Secretary attends meetings as secretary to the Committee. 

ADVISERS TO THE REMUNERATION COMMITTEE
During the year, the Committee received advice from PricewaterhouseCoopers LLP. The total fees paid to PricewaterhouseCoopers LLP in respect 
of its services during the year were £13,000 (2019: £22,000). PricewaterhouseCoopers LLP is a signatory to the Remuneration Consultants 
Group Code of Conduct and operates voluntarily under this Code, which sets out the scope and conduct of the role of executive remuneration 
consultants when advising UK listed companies. The Committee regularly reviews the external adviser relationship and is comfortable that 
PricewaterhouseCoopers’ advice remains objective and independent. The Committee also received advice from KPMG in regard of the creation of 
the growth share plan for John Lyttle. KPMG’s fees were £61,850 (2019: £28,000).

55

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT ANNUAL REPORT ON REMUNERATION (CONTINUED)

IMPLEMENTATION OF REMUNERATION POLICY FOR THE YEAR ENDING 28 FEBRUARY 2021 – UNAUDITED
Remuneration for the executive directors comprises the following elements, not all of which are currently provided to each executive director:

 5 base salary
 5 pension and other benefits 
 5 annual bonus
 5 awards under the Long-Term Incentive Plans 
 5 opportunity to participate in the all-employee Share Incentive Plan and Save As You Earn scheme

BASE SALARY
The annual base salaries (excluding any substitution allowance for a company pension foregone) of the executive directors are as follows:

Mahmud Kamani 
Carol Kane 
John Lyttle 
Neil Catto 

Group Executive Chairman 
Group Co-founder and Executive Director 
Chief Executive 
CFO 

From 1 May 2020 

From 1 May 2019

£450,000 
£450,000 
£615,000 
£300,000 

£450,000
£450,000
£615,000
£300,000

PENSION AND OTHER BENEFITS
Carol Kane, John Lyttle and Neil Catto received a company pension contribution of 7% of salary for part of the year and then received a 6.2% 
compensatory increase on basic pay upon electing to discontinue receiving a company pension due to the pension cap provisions. Mahmud Kamani 
does not receive a company pension contribution. Carol Kane, John Lyttle and Neil Catto receive company health care benefits and life assurance. 
Carol Kane receives driver services and Mahmud Kamani driver services and a company car. 

ANNUAL BONUS
All of the executive directors are eligible to participate in the company-wide annual cash bonus plan. The Committee oversees the bonus plan, and 
any bonus payments are at the discretion of the Committee. The maximum bonus payable for the year ending 28 February 2021 will be as follows: 
Mahmud Kamani and Carol Kane 200%, John Lyttle 150% and Neil Catto 100%. The maximum bonus payable to performance will be measured 
over the single financial year ending 28 February 2021. The performance targets are based on a combination of revenue and EBITDA metrics 
(as defined in the plan), with a 40/60 weighting respectively. This choice of metrics reflects that these measures have been identified as the key 
indicators of the group’s success against its growth strategy. The amount of bonus payable will be calculated as a percentage of base salary modified 
by a factor linked to the revenue and EBITDA metrics, for which there is a sliding scale set between upper and lower thresholds. The bonus will be 
payable in cash immediately after the announcement of the financial results.

The annual bonus targets, in relation to the financial year ending 28 February 2021, are considered to be commercially sensitive. Details of the 
targets, performance against those targets, and any payments resulting, will be disclosed in next year's annual report on remuneration.

LONG-TERM INCENTIVE PLAN (“LTIP”)
Awards will be made to Neil Catto and other members of our senior management team under the LTIP in line with the limits detailed in the 
remuneration policy. Neil Catto's award for the financial year ending 2021 has not yet been agreed but will be subject to performance targets 
relating to EPS and other financial measures measured over a three-year period. John Lyttle is expected to be issued shares in boohoo group plc 
at the end of a five-year performance period, starting on John’s appointment date, subject to the attainment of stretching market capitalisation 
growth targets. The maximum value that may be paid to John under this plan is capped at £50 million.

ALL-EMPLOYEE SHARE PLANS
The board granted free shares in the financial year 2020. It is intended to grant a further issue of free shares to all employees in the financial year 
ending 2021. The company offered HMRC-approved SAYE plans in each of the financial years ended from 2016 to 2020 and it is intended that a 
further SAYE grant be offered for the financial year ending 2021. The executive directors are eligible to participate in the schemes on the same basis 
as other employees.

56

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

TOTAL POTENTIAL REMUNERATION FOR EXECUTIVE DIRECTORS FOR 2021

Mahmud Kamani 
Carol Kane 
John Lyttle 
Neil Catto 

Fixed remuneration 

Variable remuneration 

  Base salary  
£000 

Benefits 
£000 

450 
450 
615 
300 

15 
12 
– 
3 

Pension 
equivalent 
£000 

– 
28 
38 
19 

Other 
£000 

– 
– 
2 
2 

Annual 
bonus(1) 
£000 

Long-term 
incentives(2) 
£000 

900 
900 
922 
300 

– 
– 
– 
324 

Total
£000

1,365
1,390
1,577
948

(1)  The annual bonus element is assumed to be the maximum.
(2)  The long-term incentive element is based upon the LTIP 2018 with a TSR element of a 50% increase in the share price and full achievement of the EPS element and a monetary value of the shares  

to be issued calculated using a share price at as 29 February 2020.

REMUNERATION FOR NON-EXECUTIVE DIRECTORS
The non-executive directors all receive a fee and annual allocation of shares each year to cover all their duties. The current annual remuneration is:

From 1 March 2020 

From 1 March 2019

Share awards 

Fees 

Share awards 

£10,000 
£10,000 

£60,000 
£70,000 

£10,000 
£10,000 

Fees

£60,000
£70,000

£20,000 

£120,000 

£20,000 

£70,000

Pierre Cuilleret 
Iain McDonald 
Brian Small 

NED 
NED and Chairman of Remuneration Committee 
Deputy Chairman, SID, Chairman of Audit  
and Nomination Committees  

The above remuneration will be reviewed annually by the board. 

Iain McDonald
Chairman of the Remuneration Committee
21 April 2020

57

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATEMENT OF DIRECTORS’ RESPONSIBILITIES IN RESPECT OF THE ANNUAL REPORT AND FINANCIAL STATEMENTS

The directors are responsible for preparing financial statements for each financial year, which give a true and fair view, in accordance with applicable 
Jersey law and International Financial Reporting Standards, of the state of affairs of the company and of the profit or loss of the company for that 
period. In preparing those financial statements, the directors are required to:

 5 select suitable accounting policies and then apply them consistently;
 5 make judgements and estimates that are reasonable and prudent;
 5 state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial 

statements; and

 5 prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. 

The directors are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position of the 
company and enable them to ensure that the financial statements comply with the Companies (Jersey) Law, 1991. They are also responsible for 
safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

John Lyttle
Neil Catto
21 April 2020

58

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BOOHOO GROUP PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS

OPINION
In our opinion, boohoo group plc’s group financial statements and company financial statements (the “financial statements”):

 5 give a true and fair view of the state of the group’s and of the company’s affairs as at 29 February 2020 and of the group’s profit, the company’s 

loss and the group’s and the company’s cash flows for the year then ended;

 5 have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union; and
 5 have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991.

We have audited the financial statements, included within the Annual report and financial statements (the “Annual Report”), which comprise: the 
consolidated and company statements of financial position as at 29 February 2020; the consolidated and company statements of comprehensive 
income, the consolidated and company cash flow statements, and the consolidated and company statements of changes in equity for the year then 
ended; and the notes to the financial statements, which include a description of the significant accounting policies.

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under 
ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the 
UK, which includes the FRC’s Ethical Standard, as applicable to listed entities, and we have fulfilled our other ethical responsibilities in accordance 
with these requirements.

OUR AUDIT APPROACH
Overview:

MATERIALITY

 5 Overall group materiality: £4.6 million (2019: £3 million), based on 5% of profit before tax
 5 Overall company materiality: £2.2 million (2019: £1.5 million), based on the lower of component and statutory 

materiality (statutory materiality based on 1% of total assets)

AUDIT SCOPE

KEY AUDIT 
MATTERS

 5 We have audited both of the group’s material trading entities (boohoo.com UK Limited and PrettyLittleThing.com 
Limited) together with boohoo group plc (the parent company of the group) which account for 91% and 88% of 
consolidated revenue and profit before tax respectively

 5 Valuation of inventory (Group)
 5 Valuation of provision for returns (Group)
 5 Consideration of the impact of COVID-19 (Group and Company)

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In particular, 
we looked at where the directors made subjective judgements, for example in respect of significant accounting estimates that involved making 
assumptions and considering future events that are inherently uncertain. As in all of our audits we also addressed the risk of management override  
of internal controls, including evaluating whether there was evidence of bias by the directors that represented a risk of material misstatement due  
to fraud.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements  
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the 
auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the 
efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the 
context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these 
matters. This is not a complete list of all risks identified by our audit. 

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

59
59

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCINDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BOOHOO GROUP PLC (CONTINUED)

KEY AUDIT MATTER

VALUATION OF INVENTORY
Refer to note 16 Inventories

The gross value of inventory at the year end was £107.6 million 
(2019: £71.2 million), against which a provision of £7.4 million 
(2019: £5.2 million) was recorded. The group operates in a 
dynamic and fast moving fashion market which inherently means 
there is a risk of inventory falling out of fashion and therefore 
becoming difficult to sell above cost.

The provisioning policy is primarily based on the age of items, 
with additional amounts recognised against stock lines that 
management expect to be discounted. Stock items that 
management expect to sell at a discount via alternatives to its 
website are written down to reflect this discounted sales price.

The quantity of individual inventory lines and the rate at which new 
lines are added, combined with the total value of gross inventory, 
makes the calculation of the related provision material to the 
financial statements.

VALUATION OF PROVISION FOR RETURNS
Refer to note 19 Trade and other payables

Included in trade and other payables is a provision for returns 
relating to sales made pre year end that are expected to be 
returned post year end.

The group offers a returns policy on all sales which is extended for 
faulty items. Management calculated the returns provision using 
historical returns data, combined with the gross value of sales 
made in the final two months of the year.

CONSIDERATION OF THE IMPACT OF COVID-19
Refer to the Review of the Business (page 12) and the Directors’ 
Report (page 43) which disclose the impact of the COVID-19 
pandemic.

The existence of COVID-19 was a condition that existed as at 
the balance sheet date. Management considered its impact on 
the Group and Company’s financial statements and concluded 
that there was no material impact on the financial statements, 
including in respect of the impairment of certain assets, or on 
provisions or estimates made.

Since the UK Government’s announcement of the nationwide 
lockdown, the potential impact of COVID-19 has become more 
significant. As a result, management has invested a significant 
amount of time to fully consider the implications on the Group’s 
and Company’s going concern assessment by modelling severe 
but plausible downside scenarios. Management has concluded 
that the Group and Company expect to trade solvently under 
these scenarios for at least 12 months from the date of this report.

The Directors have therefore prepared the Group and Company 
financial statements on a going concern basis, and believe this 
assumption remains appropriate.

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

We have reviewed management’s provisioning policy, compared 
it to the prior year and assessed its appropriateness given our 
knowledge of the group.

We have tested the validity of the data used as the basis for 
management’s inventory provision calculation, including the aged 
stock listing, and found it to be accurate and complete.

We have reviewed the post year end financial information to 
identify any significant unprovided inventory write offs with none 
noted.

We have tested management’s calculation of the inventory 
provision based on the underlying data and group accounting policy 
and found this to be accurate.

We have reviewed management’s provisioning policy and found 
it to be consistent with the prior year and appropriate given the 
circumstances. In doing this we have reviewed the group’s published 
returns policy and ensured this is accurately reflected in the 
calculation.

We have tested the validity of the inputs to management’s provision 
for returns calculations and found these to be accurate and 
complete. This specifically included listings of sales and credit notes 
during the year.

We have compared the year end provision to actual credit notes 
raised subsequent to the year end related to sales made prior to the 
year end and found no significant differences.

We have considered the potential impact of COVID-19 on the 
balance sheet, specifically around the valuation of inventory, the 
provisioning for future returns and recoverability of receivables and 
concluded that there were no indicators of a material impact on 
amounts included in the Group or Company financial statements.

We evaluated management’s severe but plausible downside 
scenarios, including actions available to management to mitigate 
the potential impacts of COVID-19. Based on the information 
available at the time of the approval of the Annual reports and 
financial statements, we consider the scenarios to be appropriate 
as a means to assess the impact of COVID-19 on future sales 
and other inputs to the Group’s business model. We challenged 
management on the key assumptions included within the scenarios 
modelled and confirmed management’s mitigatory actions are 
within their control.

We reviewed management’s disclosures in relation to the potential 
impact of COVID-19 and concluded they are consistent with the 
downside scenarios which have been modelled.

Our conclusions relating to going concern are set out in the 
‘Conclusions related to going concern’ section below.

60
60

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

HOW WE TAILORED THE AUDIT SCOPE
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the group and the company, the accounting processes and controls, and the industry in which they operate.

The group comprises the following entities: boohoo group plc, parent company of the group; boohoo.com UK Limited, PrettyLittleThing.com 
Limited, Nasty Gal Limited, MissPap UK Limited, Karenmillen.com Limited, CoastLondon.com Limited, which are trading entities that are based  
in the UK; and eleven non-trading entities. The group audit team in the UK performed an audit of the complete financial information of boohoo 
group plc, boohoo.com UK Limited and PrettyLittleThing.com Limited, which we regarded as financially significant components of the group.  
These components accounted for 91% of the consolidated revenue and 88% of consolidated profit before tax for the group.

MATERIALITY
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

OVERALL MATERIALITY

£4.6 million (2019: £3 million).

£2.2 million (2019: £1.5 million).

GROUP FINANCIAL STATEMENTS

COMPANY FINANCIAL STATEMENTS

HOW WE DETERMINED IT

5% of profit before tax.

RATIONALE FOR BENCHMARK 
APPLIED

Profit before tax is the key measure 
used both internally by the Board and, 
we believe, through reading Directors’ 
presentations to analysts, externally 
by shareholders in evaluating the 
performance of the group.

Based on the lower of component and 
statutory materiality (statutory materiality 
based on 1% of total assets).

Total assets is appropriate, as it is not a 
profit-oriented company. The company 
holds all investments in subsidiaries and 
therefore total assets is deemed the most 
appropriate benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of materiality 
allocated across components was between £2.2 million and £4.4 million. Certain components were audited to a local statutory audit materiality that 
was also less than our overall group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £231,000 (Group audit)  
(2019: £150,000) and £110,000 (Company audit) (2019: £75,000) as well as misstatements below those amounts that, in our view, warranted 
reporting for qualitative reasons.

CONCLUSIONS RELATING TO GOING CONCERN
We have nothing to report in respect of the following matters in relation to which ISAs (UK) require us to report to you where: 

 5 the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or 
 5 the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the group’s 
and company’s ability to continue to adopt the going concern basis of accounting for a period of at least twelve months from the date when the 
financial statements are authorised for issue.

However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the group’s and company’s ability to 
continue as a going concern. 

REPORTING ON OTHER INFORMATION 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon.  
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be 
materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude 
whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based on the work we 
have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to 
report based on these responsibilities.

61

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCINDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF BOOHOO GROUP PLC (CONTINUED)

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of directors’ responsibilities in respect of the annual report and financial statements set out on page 58, 
the directors are responsible for the preparation of the financial statements in accordance with the applicable framework and for being satisfied that 
they give a true and fair view. The directors are also responsible for such internal control as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either 
intend to liquidate the group or the company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Article 113A of the 
Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose  
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

OTHER REQUIRED REPORTING
Companies (Jersey) Law 1991 exception reporting
Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion:

 5 we have not received all the information and explanations we require for our audit; or
 5 proper accounting records have not been kept by the company, or proper returns adequate for our audit have not been received from branches 

not visited by us; or

 5 the company financial statements are not in agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

PricewaterhouseCoopers LLP
Chartered Accountants
Manchester
21 April 2020

62

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 29 FEBRUARY 2020

Revenue 
Cost of sales 

Gross profit 
Distribution costs 

Exceptional distribution costs 
Other distribution costs 

Administrative expenses 

Exceptional administrative expenses 
Amortisation of acquired intangibles 
Other administrative expenses 

Other income 

Operating profit 
Finance income 
Finance expense 

Profit before tax 
Taxation 

Profit for the year 

Profit for the year attributable to:
Owners of the parent company 
Non-controlling interests 

Total other comprehensive income/(expense) for the year
Impact of adoption of IFRS 16 
Loss/(gain) reclassified to profit and loss during the year 
Fair value (loss)/gain on cash flow hedges during the year (1) 

Total comprehensive income for the year 

Total comprehensive income attributable to:
Owners of the parent company 
Non-controlling interests 

Earnings per share 
Basic 
Diluted 

Note 

2 

3 

4 

6 
10 

7

2020 
£000 

1,234,876 
(568,640) 

666,236 
(278,252) 

– 
(278,252) 

(297,326) 

– 
(5,120) 
(292,206) 

238 

90,896 
1,716 
(390) 

92,222 
(19,339) 

72,883 

63,669 
9,214 

72,883 

(532) 
1,280 
(13,617) 

60,014 

50,800 
9,214 

60,014 

5.48p 
5.35p 

2019
(restated)
£000

856,920
(387,926)

468,994
(207,083)

(6,162)
(200,921)

(203,470)

(505)
(4,449)
(198,516)

239

58,680 
1,320
(144)

59,856
(12,397)

47,459

43,584
3,875

47,459

–
(2,337)
2,229

47,351

43,476
3,875

47,351

3.78p
3.71p

(1)  Net fair value gains on cash flow hedges will be reclassified to profit or loss during the three years to 28 February 2023.

The 2019 figures have been restated to adjust the non-controlling interest in PrettyLittleThing.com Limited from £9,687,000 to £3,875,000  
and restate the basic earnings per share from 3.27p to 3.78p and diluted earnings per share from 3.22p to 3.71p (see note 1). All activities relate  
to continuing operations. The notes on pages 67 to 90 form part of these financial statements.

63

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF FINANCIAL POSITION AT 29 FEBRUARY 2020 

Assets 
Non-current assets 
Intangible assets 
Property, plant and equipment 
Right-of-use assets 
Financial assets 
Deferred tax 

Current assets
Inventories 
Trade and other receivables 
Financial assets 
Current tax receivable 
Cash and cash equivalents 

Total current assets 

Total assets 

Liabilities
Current liabilities
Trade and other payables 
Interest-bearing loans and borrowings 
Lease liabilities 
Financial liabilities 
Current tax liability 

Total current liabilities 

Non-current liabilities
Interest-bearing loans and borrowings 
Lease liabilities 
Financial liabilities 
Deferred tax 

Total liabilities 

Net assets 

Equity
Share capital 
Share premium 
Capital redemption reserve 
Hedging reserve 
EBT reserve 
Translation reserve 
Reconstruction reserve 
Non-controlling interest 
Retained earnings 

Total equity 

Note 

2020 
£000 

11 
12 
13 
24 
15 

16 
17 
24 

18 

19 
20 
21 
24 

20 
21 
24 
15 

22 

42,255 
119,216 
14,591 
4,467 
5,980 

186,509 

99,107 
31,828 
6,599 
– 
245,448 

382,982 

569,491 

(194,810) 
(2,382) 
(5,400) 
(8,678) 
(6,636) 

(217,906) 

(2,382) 
(10,753) 
(6,922) 
(3,593) 

(241,556) 

327,935 

11,680 
608,447 
100 
(4,534) 
(17,075) 
11 
(515,282) 
17,262 
227,326 

327,935 

2019
(restated)
£000

27,165
108,498
-
3,756
4,034

143,453

66,806
22,576
5,883
3,186
197,872

296,323

439,776

(154,351)
(2,382)
-
(1,421)
(3,939)

(162,093)

(4,764)
-
(415)
(2,102)

(169,374)

270,402

11,631
606,086
100
7,803
(2,174)
–
(515,282)
8,381
153,857

270,402

The 2019 figures have been restated to adjust the non-controlling interest in PrettyLittleThing.com Limited from £19,064,000 to £8,381,000  
and increase retained earnings by the same (see note 1). The notes 1 to 28 form part of these financial statements.

These financial statements of boohoo group plc, registered number 114397, on pages 63 to 90 were approved by the board of directors on 
21 April 2020 and were signed on its behalf by:

John Lyttle
Neil Catto
Directors 

64

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

Share 
capital 
£000 

Share 
premium 
£000 

Capital 
redemption 
premium 
£000 

Hedging 
reserve 
£000 

EBT 
reserve 
£000 

Translation 
reserve 
£000 

Recon- 
struction 
reserve 
£000 

Non- 
controlling 
interest 
£000 

Retained 
earnings 
£000 

Total
equity
£000

Balance at 28 February 2018 

11,496  602,578 

100 

7,911 

(351) 

168 

(515,282) 

4,018 

102,141 

212,779

Profit for the year 
Other comprehensive
  income/(expense): 
Gain reclassified to profit
  and loss in revenue 
Fair value gain on cash flow 
  hedges during the year 

Total comprehensive income
  for the year 
Issue of shares 
Share-based payments credit 
Excess deferred tax on
  share-based payments 
Non-controlling interests’  
  increase in share of net assets 
Translation of foreign operations 

– 

– 

– 

– 
135 
– 

– 

– 
– 

– 

– 

– 

– 
3,508 
– 

– 

– 
– 

– 

– 

– 

– 
– 
– 

– 

– 
– 

– 

(2,337) 

2,229 

– 

– 

– 

(108) 
– 
– 

– 
(1,823) 
– 

– 

– 
– 

– 

– 
– 

– 

– 

– 

– 
– 
– 

– 

– 
(168) 

– 

3,875 

43,584 

47,459

– 

– 

– 
– 
– 

– 

– 
– 

– 

– 

– 

– 

(2,337)

2,229

3,875 
– 
246 

43,584 
– 
5,032 

47,351
1,820
5,278

– 

3,342 

3,342

242 
– 

(242) 
– 

–
(168)

Balance at 28 February 2019 

11,631  606,086 

100 

7,803 

(2,174) 

– 

(515,282) 

8,381 

153,857  270,402

Impact of adoption of IFRS 16 
Profit for the year 
Other comprehensive
  income/(expense): 
Loss reclassified to profit
  and loss in revenue 
Fair value loss on cash flow  
  hedges during the year 

Total comprehensive income
  for the year 
Issue of shares 
Share-based payments credit 
Excess deferred tax on share-
  based payments 
Translation of foreign operations 
Non-controlling interests’ 
  increase in share of net assets 
Dividend paid to non-controlling 
  interests 

– 
– 

– 

– 

– 
49 
– 

– 
– 

– 

– 

– 
– 

– 

– 

– 
2,361 
– 

– 
– 

– 

– 

– 
– 

– 

– 

– 
– 
– 

– 
– 

– 

– 

– 
– 

1,280 

(13,617) 

– 
– 

– 

– 

(12,337) 
– 
– 

– 
(14,901) 
– 

– 
– 

– 

– 

– 
– 

– 

– 

– 
– 

– 

– 

– 
– 
– 

– 
11 

– 

– 

– 
– 

– 

– 

– 
– 
– 

– 
– 

– 

– 

(18) 
9,214 

(514) 
63,669 

(532)
72,883

– 

– 

– 

– 

1,280

(13,617)

9,196 
250 
512 

63,155 
– 
10,445 

60,014
(12,241)
10,957

20 
– 

2,172 
– 

2,192
11

2,303 

(2,303) 

–

(3,400) 

– 

(3,400)

Balance at 29 February 2020  11,680  608,447 

100 

(4,534) 

(17,075) 

11 

(515,282) 

17,262 

227,326 

327,935

The 2019 figures have been restated to adjust the non-controlling interest in PrettyLittleThing.com Limited of £8,761,000 as at 28 February 2018  
to £4,018,000 and the NCI share of the profit for the year to 28 February 2019 from £9,687,000 to £3,875,000. In addition, there is an adjustment 
for the share of net assets attributable to the non-controlling interest increasing each year (see note 1). 

The notes on pages 67 to 90 form part of these financial statements.

65

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED CASH FLOW STATEMENT FOR THE YEAR ENDED 29 FEBRUARY 2020 

Cash flows from operating activities
Profit for the year 
Adjustments for:
Share-based payments charge 
Depreciation charges and amortisation 
Loss on sale of fixed assets 
Finance income 
Finance expense 
Tax expense 

Increase in inventories 
Increase in trade and other receivables 
Increase in trade and other payables 

Cash generated from operations 
Tax paid 

Net cash generated from operating activities 

Cash flows from investing activities
Acquisition of intangible assets 
Acquisition of property, plant and equipment 
Proceeds from the sale of fixed assets 
Finance income received 

Net cash used in investing activities 

Cash flows from financing activities
Proceeds from the issue of ordinary shares 
Purchase of own shares by EBT 
Finance expense paid 
Dividend paid to non-controlling interests 
Lease payments 
Repayment of borrowings 

Net cash used in financing activities 

Increase in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Notes 1 to 28 form part of these financial statements.

Note 

2020 
£000 

2019
£000

72,883 

47,459

16 
17 
19 

11 
12 

10,957 
24,650 
294 
(1,716) 
390 
19,339 

126,797 

(32,301) 
(9,434) 
42,219 

127,281 
(11,610) 

115,671 

(23,158) 
(22,404) 
– 
1,807 

(43,755) 

2,665 
(14,906) 
(286) 
(3,400) 
(6,031) 
(2,382) 

(24,340) 

47,576 

197,872 

245,448 

5,278
13,921
24
(1,320)
144
12,397

77,903

(18,558)
(4,935)
57,513

111,923
(10,361)

101,562

(3,237)
(43,630)
59
1,249

(45,559)

3,653
(1,833)
(144)
–
–
(2,382)

(706)

55,297

142,575

197,872

66

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

1  ACCOUNTING POLICIES
General information
boohoo group plc is a public limited company incorporated and domiciled in Jersey and listed on the Alternative Investment Market (AIM) of 
the London Stock Exchange. Its registered office address is: 12 Castle Street, St Helier, Jersey, JE2 3RT. The company was incorporated on 
19 November 2013.

Basis of preparation
The consolidated financial statements of the group have been approved by the directors and prepared on a going concern basis in accordance with 
International Financial Reporting Standards as adopted by the European Union (Adopted IFRSs), IFRS IC Interpretations and the Companies 
(Jersey) Law 1991.

The financial statements have been approved on the assumption that the group and company remain a going concern as explained on page 44.  
The impact of the COVID-19 crisis on the future prospects of the group is not quantifiable at the date of this report, as the length of restrictions 
and impact on consumers globally is outside of what any business is able to predict. However, we have modelled a scenario with a substantial 
reduction in revenue from April 2020 until June 2020, with some recovery from July 2020 to September 2020. We have also modelled a shut-
down of the business until February 2021, as an unlikely, but worst possible, case. Both scenarios show the group and company has sufficient funds 
to continue trading solvently, even before obtaining any potential government loans. 

Change of accounting policy, non-controlling interest – restatement of 2019 financial statements
Following a review of the accounting treatment of the non-controlling interest of shareholders in PrettyLittleThing.com Limited (PLT), it has been 
determined that the restrictions imposed by the Shareholders’ Agreement require the proportion of the non-controlling interests’ share of the  
profits of PLT to accrue in accordance with certain terms of the agreement and not as 34% as previously stated. The accumulated profit attributable 
to non-controlling interests of £8,761,000 as at 28 February 2018 has been adjusted to £4,018,000 and the share of profits for the year to  
28 February 2019 from £9,687,000 to £3,875,000 and the difference added to retained earnings. The share of profits recognised by the  
non-controlling interest increases each year by 20% of 34% of the earnings of PLT from 20% of 34% to 100% of 34% over the five-year period  
of the agreement, as does the non-controlling interests’ share of the net assets. 

Basic earnings per share of boohoo group plc in 2019 has changed from 3.27p to 3.78p and diluted earnings per share from 3.22p to 3.71p.  
The adjusted diluted earnings per share is calculated on the same basis as in previous years at 34% of the net assets and profits, reflecting the  
fact that the reported non-controlling interest will accumulate to 34% at the end of the five-year period of the Shareholders’ Agreement in  
February 2022.

67

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCNOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

1  ACCOUNTING POLICIES (CONTINUED)
The impact of the restatement of non-controlling interest on the opening balance sheet is shown below:

Assets
Non-current assets
Intangible assets 
Property, plant and equipment 
Right-of-use assets 
Financial assets 
Deferred tax 

Current assets
Inventories 
Trade and other receivables 
Financial assets 
Current tax receivable 
Cash and cash equivalents 

Total current assets 

Total assets 

Liabilities 
Current liabilities 
Trade and other payables 
Interest-bearing loans and borrowings 
Lease liabilities 
Financial liabilities 
Current tax liability 

Total current liabilities 

Non-current liabilities 
Interest-bearing loans and borrowings 
Lease liabilities 
Financial liabilities 
Deferred tax 

Total liabilities 

Net assets 

Equity
Share capital 
Share premium 
Capital redemption reserve 
Hedging reserve 
EBT reserve 
Translation reserve 
Reconstruction reserve 
Non-controlling interest (restated) 
Retained earnings (restated) 

Total equity 

2018 
(restated) 
£000 

2018
(reported)
£000

30,877 
71,994 
– 
2,445 
6,479 

111,795 

48,248 
17,499 
6,770 
– 
142,575 

215,092 

326,887 

30,877
71,994
–
2,445
6,479

111,795

48,248
17,499
6,770
–
142,575

215,092

326,887

(96,670) 
(2,382) 
– 
(837) 
(4,505) 

(96,670)
(2,382)
–
(837)
(4,505)

(104,394) 

(104,394)

(7,146) 
– 
(467) 
(2,101) 

(114,108) 

212,779 

11,496 
602,578 
100 
7,911 
(351) 
168 
(515,282) 
8,761 
97,398 

212,779 

(7,146)
–
(467)
(2,101)

(114,108)

212,779

11,496
602,578
100
7,911
(351)
168
(515,282)
4,018
102,141

212,779

68

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

New and amended standards adopted by the group 
The following new standards, and amendments to standards, have been adopted by the group for the first time for the financial year beginning on 
1 March 2019: 

 5 IFRS 16, ‘Leases’; 
 5 IFRIC 23, Uncertainty over income tax treatment; 
 5 Annual improvements IFRS 3 ‘Business Combinations’, IAS 12 ‘Income taxes’, IAS 23 ‘Borrowing costs’; 
 5 Amendments to IFRS 9 ‘Financial Instruments’ – Prepayment features and negative compensation; and 
 5 Amendments to IAS 39 and IFRS 7 interest rate benchmark reform.

Other than IFRS 16, ‘Leases’, the adoption of these standards did not have a material impact on the group consolidated financial statements.

The group has adopted IFRS 16, ‘Leases’, effective for accounting periods commencing 1 January 2019 and applied the modified retrospective 
approach and the exemption for low value or short leases. Comparatives have not been restated and the cumulative impact of adoption has been 
recognised as a decrease in net assets and a corresponding decrease in retained earnings as at 1 March 2019. The right-of-use asset has been 
measured at the carrying amount as if the standard had been applied since the commencement of the lease, discounted using the incremental 
borrowing rate of 1.8% at transition. The present value of the lease liabilities is discounted at the group’s incremental borrowing cost.

The lease liability brought on to the balance sheet at transition is £18.5 million and the right-of-use asset £16.1 million. The overall decrease in 
retained earnings is £0.5 million. The impact on the income statement had no material effect on profit before tax for the year to 29 February 2020, 
with adjusted EBITDA increasing by £4.9 million, depreciation increasing by £4.7 million and finance costs increasing by £0.2 million. Within the 
cash flow statement, there are changes in the classification of cash flows, with £2.6 million of lease payments classified as financing cash flows and  
£0.1 million as interest payments.

The impact on the opening balance sheet is as follows: 

Non-current assets
Right-of-use assets – property, plant and equipment  
Deferred income tax asset 
Current liabilities
Financial liabilities – lease liabilities 
Accruals 
Non-current liabilities
Financial liabilities – lease liabilities 

Total decrease in retained earnings at 1 March 2019   

Reconciliation of the lease liabilities at 1 March 2019 to the operating lease commitments at 28 February 2019: 

Operating lease commitments disclosed at 28 February 2019 
Third-party warehouse services contract – revised treatment as operating lease 

Restated operating lease commitments at 28 February 2019 
Discounted using the lessee’s incremental borrowing rate at the date of initial application 

Additional lease liability recognised as at 1 March 2019 

Analysed as:
Current lease liabilities 
Non-current lease liabilities 

1 March 2019
£000

16,116
109

(4,933)
1,791

(13,615)

(532)

£000

6,259
12,800

19,059
(511)

18,548

4,933
13,615

69

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

1  ACCOUNTING POLICIES (CONTINUED)
From 1 March 2019, the group’s lease policy is summarised as follows:
A right-of-use asset and lease liability is recognised at the lease commencement date. The right-of-use asset is initially recognised at cost, 
comprising the initial amount of the lease liability plus any initial direct costs incurred, less any lease incentives received. The right-of-use asset is 
subsequently depreciated using the straight-line method from the commencement date to the earlier of the end of the useful life of the asset or 
the end of the lease term. The lease liability is initially measured as the present value of the lease payments at the commencement date, discounted 
using the incremental borrowing rate. The lease liability is measured at amortised cost using the effective interest method. It is re-measured when 
there is a change in future lease payments arising from a change in an index or a rate or a change in the group’s assessment of whether it will exercise 
an extension or termination option. When the lease liability is re-measured, a corresponding adjustment is made to the right-of-use asset.

Standards, amendments and interpretations to existing standards that are not yet effective and have not been early adopted by the group  
and/or company
The following standards have been published and are mandatory for accounting periods beginning after 1 March 2020 but have not been early 
adopted by the group or company and could have an impact on the group and company financial statements: 

 5 Amendments to IFRS 3, ‘Business combinations’, definition of a business; 
 5 Amendments to IAS 1, ‘Presentation of financial statements’, and IAS 8, ‘Accounting policies, changes in accounting estimates and errors’ 

definition of material

Measurement convention
The consolidated financial statements have been prepared under the historical cost convention, excluding financial assets and financial liabilities 
(including derivative instruments) held at fair value through profit or loss. The principal accounting policies adopted in the preparation of these 
financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Basis of consolidation
The group financial statements consolidate those of its subsidiaries and the Employee Benefit Trust. All intercompany transactions between group 
companies are eliminated. 

Subsidiaries are entities controlled by the group. The group controls an entity when the group is exposed to, or has rights to, variable returns from  
its involvement with the entity and has the ability to affect those returns through its power over the entity.

In assessing control, the group takes into consideration potential voting rights that are currently exercisable. The acquisition date is the date on 
which control is transferred to the acquirer. Subsidiary undertakings acquired during the year are accounted for using the acquisition method of 
accounting. The financial statements of subsidiaries are included in the consolidated financial statements from the date that control commences 
until the date that control ceases. The cost of the acquisition is the aggregate of the fair values of the assets and liabilities and equity instruments 
issued on the acquisition date. The excess of the cost of acquisition over the group’s share of the fair values of the identifiable net assets acquired 
is recorded as goodwill. If the cost of acquisition is less than the fair value of the assets, the difference is recognised directly in the statement of 
comprehensive income.

The Employee Benefit Trust is considered to be a special purpose entity in which the substance of the relationship is that of control by the group  
in order that the group may benefit from its control. The assets held by the trust are consolidated into the group.

Business combinations
The group uses the acquisition method of accounting for business combinations of entities not under common control. Separable identifiable assets 
and liabilities are measured initially at their fair values on the acquisition date. Any non-controlling interest is measured at either fair value or at 
the non-controlling interest’s share of the acquiree’s net assets. Acquisition costs are expensed as incurred. The excess of any consideration paid 
over the fair value of the net assets is recognised as goodwill and any shortfall of consideration paid against the fair value of net assets is recognised 
directly in the statement of comprehensive income.

Intangible assets
Trademarks and licences are stated at cost less accumulated amortisation and impairment losses and are amortised over their expected lives of ten 
years and charged to administrative expenses. Customer lists are amortised over expected customer lifetime value of three years.

The costs of acquiring or developing software are recorded as intangible assets and stated at cost less accumulated amortisation and impairment 
losses. The costs include the payroll costs of employees directly associated with the project and other direct external material and service costs.  
Costs are capitalised only where there is an identifiable project that will bring future economic benefit. Other website development and 
maintenance costs are expensed in the statement of comprehensive income. Software costs are amortised over three to five years based  
on their estimated useful lives and charged to administrative expenses in the statement of comprehensive income.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Where parts of an item of property, plant 
and equipment have different useful lives, they are accounted for as separate property, plant and equipment. Cost includes expenditures that are 
directly attributable to the acquisition of the asset. The cost of each item of property, plant and equipment is written off evenly over its estimated 
remaining useful life. Depreciation is charged to the statement of comprehensive income on a straight-line basis over the estimated useful lives of 
each part of an item of property, plant and equipment, as follows: short leasehold assets over the life of the lease or 2%; buildings 2%; motor vehicles 
and computer equipment 33%; and fixtures and fittings 33%, 20%, 10% or 7%. The assets’ residual values and useful lives are reviewed and adjusted, 
if appropriate, at each reporting date.

70

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

Financial instruments
Financial instruments are recognised at fair value and subsequently re-measured at fair value at the end of each reporting date. 

Derivative financial instruments and cash flow hedges
The group holds derivative financial instruments to hedge its foreign currency exposures. These derivatives, classified as cash flow hedges, are initially 
recognised at fair value and then re-measured at fair value at the end of each reporting date. Hedging instruments are documented at inception and 
effectiveness is tested throughout their duration. Changes in the value of cash flow hedges are recognised in other comprehensive income and any 
ineffective portion is immediately recognised in the income statement. If the firm commitment or forecast transaction that is the subject of a cash 
flow hedge results in the recognition of a non-financial asset or liability, then at the time the asset is recognised, the associated gains or losses on  
the derivative that had been previously recognised in other comprehensive income are included in the initial measurement of the asset or liability.  
For hedges that do not result in the recognition of an asset or liability, amounts deferred in other comprehensive income are recognised in the 
statement of comprehensive income in the same period in which the hedged item affects net profit.

Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, less provision 
for impairment. Under IFRS 9, effective from 1 January 2018, the group elected to use the simplified approach to measure the loss allowance at an 
amount equal to lifetime expected credit losses for trade receivables and contract assets that result from transactions that are within the scope of 
IFRS 15, irrespective of whether they contain a significant financing component or not. Under the new accounting standard, the group continues to 
establish a provision for impairment of trade receivables when there is objective evidence that the group will not be able to collect all amounts due 
according to the original terms of the receivables. Significant financial difficulties of the counterparty, probability that the counterparty will enter 
bankruptcy or financial reorganisation, and default or delinquency in payments are considered indicators that the trade receivable is impaired. In 
addition, IFRS 9 requires the group to consider forward looking information and the probability of default when calculating expected credit losses. 
The measurement of expected credit losses reflects an unbiased and probability-weighted amount that is determined by evaluating the range of 
possible outcomes as well as incorporating the time value of money. The group considers reasonable and supportable customer-specific and market 
information about past events, current conditions and forecasts of future economic conditions when measuring expected credit losses. The amount 
of the provision is the difference between the carrying amount and the present value of estimated future cash flows of the asset, discounted, where 
material, at the original effective interest rate. The carrying amount of the asset is reduced through the use of an allowance account and the amount 
of the loss is recognised in the income statement within administrative expenses. When a trade receivable is uncollectable, it is written off against 
the allowance account for trade receivables. Subsequent recoveries of amounts previously written off are credited against administrative expenses  
in the income statement.

Trade and other payables
Trade and other payables are recorded initially at fair value. Subsequent to this, they are measured at amortised cost.

Inventories
Inventories are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items. Inventories are 
valued on a first in first out basis. Inventory includes the cost price of estimated returns.

Cash and cash equivalents
Cash and cash equivalents, for the purpose of the cash flow statement and the statement of financial position, comprises cash in bank.

Revenue 
Revenue is attributable to the one principal activity of the business. Revenue represents net invoiced sales of goods including postage and packing 
receipts, excluding value added tax. Revenue from the sale of goods is recognised when the customer has received the products, which is when it is 
considered that the performance obligations have been met, and is adjusted for actual returns and a provision for expected returns. Internet sales 
are paid by customers at the time of ordering using a variety of payments methods. Wholesale sales are paid in accordance with agreed credit terms 
with business customers. A provision for returns, based on historical customer return rates, is deducted from revenue.

Rebates 
Retrospective rebates from suppliers are accounted for in the period to which the rebate relates to the extent that it is reasonably certain that the 
rebate will be received. Early settlement discounts are taken when payment is made.

Leasing commitments
Rentals paid under low value and short-term operating leases are charged to the statement of comprehensive income on a straight line basis over  
the period of the lease. 

Finance costs
Interest payable is recognised in the statement of comprehensive income as it accrues in respect of the effective interest rate method.

Finance income
Interest receivable is recognised in the statement of comprehensive income as it is earned.

Pension costs
The group contributes to a Group Personal Pension Scheme for certain employees under a defined contribution scheme. The costs of these 
contributions are charged to the statement of comprehensive income on an accruals basis as they become payable under the scheme rules.

71

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCNOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

1  ACCOUNTING POLICIES (CONTINUED)
Share-based payments
The group issues equity-settled share-based payments in the parent company to certain employees in exchange for services rendered. These awards  
are measured at fair value on the date of the grant using an option pricing model and expensed in the statement of comprehensive income on a 
straight-line basis over the vesting period after making an allowance for the estimated number of shares that are estimated will not vest. The level  
of vesting is reviewed and adjusted annually. Free shares awarded are expensed immediately.

Taxation
Tax on the profit for the year comprises current and deferred tax. Tax is recognised in the statement of comprehensive income except to the extent 
that it relates to items recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the reporting date, 
and any adjustments to tax payable in respect of previous years.

Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and 
the amounts used for taxation purposes. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the 
carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the asset can be utilised.

Deferred tax is provided for on the fair value of intangible assets acquired in subsidiaries. 

Foreign currency translation
The results and cash flows of overseas subsidiaries are translated at the average monthly exchange rates during the period. The statement of 
financial position of each overseas subsidiary is translated at the year end rate. The resulting exchange differences are recognised in a translation 
reserve in equity and are reported in other comprehensive income.

Transactions denominated in foreign currencies are translated into the functional currency at the exchange rates on the day of the transaction. 
Monetary assets and liabilities denominated in foreign currencies are translated into the functional currency at the year end rate and exchange 
differences are recognised in the statement of comprehensive income.

Exceptional items
Items of expenditure or income that are material and out of the ordinary course of business are separately identified and labelled as “exceptional”  
so the reader of the financial statements can understand the underlying business performance as well as the exceptional items.

Significant estimates and judgements
The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, estimates 
and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. The estimates and 
assumptions are based on historical experience and various other factors believed to be reasonable under the circumstances. Actual results could 
differ from these estimates and any subsequent changes are accounted for when such information becomes available. The judgements, estimates  
and assumptions that are the most subjective or complex are discussed below:

Returns provision
The provision for sales returns is estimated based on recent historical returns and management’s best estimates and is allocated to the period in 
which the revenue is recorded. Actual returns could differ from these estimates. The historic difference between the provision estimate and the 
actual results, known at a later stage, has never been, nor is expected to be, material. A difference of 1%pt in the percentage of sales returns rate 
would have an impact of +/- £1 million on reported revenue and +/- £0.4 million on operating profit.

Inventory valuation
Inventory is carried at the lower of cost or net realisable value. The judgement of net realisable value may be different from the future actual value 
realised, but that difference is not expected ever to be material. A difference of 1%pt in the provision as a percentage of gross inventory would give 
rise to a difference of +/- £1.0m in gross margin.

Option to acquire the minority stake in PrettyLittleThing.com Limited
The company has an option to buy the 34% non-controlling interest in PrettyLittleThing.com Limited (“PrettyLittleThing”, formerly 21Three 
Clothing Company Limited) for market value or a lesser sum, depending upon financial performance over the five years to 2022. The performance 
period for the option commenced on 1 March 2017 and has attracted an equity-settled share-based payment charge over the five-year 
performance period in accordance with IFRS 2, as detailed in note 25.

72

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

2  SEGMENTAL ANALYSIS
IFRS 8, ‘Operating Segments’, requires operating segments to be determined based on the group’s internal reporting to the chief operating decision 
maker. The chief operating decision maker is considered to be the executive board, which has determined that the primary segmental reporting 
format of the group for 2020 is by business unit. This is based on the group’s management and internal reporting structure, i.e. boohoo including 
boohooMAN, PrettyLittleThing (“PLT”), Nasty Gal and other brands. 

The executive board assesses the performance of each segment based on revenue and gross profit after distribution expenses and before 
administrative expenses.

Revenue 
Cost of sales 

Gross profit 
Distribution costs 

Segment result 
Administrative expenses – other 
Amortisation of acquired intangibles 
Other income 

Operating profit 
Finance income 
Finance expense 

Profit before tax 

Revenue 
Cost of sales 

Gross profit 
Distribution costs 
Exceptional distribution costs 

Segment result 
Administrative expenses – other 
Exceptional administrative expenses 
Amortisation of acquired intangibles 
Other income 

Operating profit 
Finance income 
Finance expense 

Profit before tax 

Year ended 29 February 2020

boohoo  PrettyLittleThing 
£000 

£000 

Nasty Gal 
£000 

600,733 
(284,937) 

315,796 
(127,322) 

188,474 
– 
– 
– 

– 
– 
– 

– 

516,334 
(229,122) 

287,212 
(127,752) 

159,460 
– 
– 
– 

– 
– 
– 

– 

98,833 
(45,301) 

53,532 
(20,532) 

33,000 
– 
– 
– 

– 
– 
– 

– 

Other 
£000 

18,976 
(9,280) 

9,696 
(2,646) 

7,050 
– 
– 
– 

– 
– 
– 

– 

Year ended 28 February 2019

boohoo 
£000 

PrettyLittleThing 
£000 

Nasty Gal 
£000 

Other 
£000 

434,565 
(204,474) 

230,091 
(98,901) 
– 

131,190 
– 
– 
– 
– 

– 
– 
– 

– 

374,445 
(162,687) 

211,758 
(90,000) 
(6,162) 

115,596 
– 
– 
– 
– 

– 
– 
– 

– 

47,910 
(20,765) 

27,145 
(12,020) 
– 

15,125 
– 
– 
– 
– 

– 
– 
– 

– 

– 
– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 

– 

Total
£000

1,234,876
(568,640)

666,236
(278,252)

387,984
(292,206)
(5,120)
238

90,896
1,716
(390)

92,222

Total
£000

856,920
(387,926)

468,994
(200,921)
(6,162)

261,911
(198,516)
(505)
(4,449)
239

58,680
1,320
(144)

59,856

Due to the nature of its activities, the group is not reliant on any individual customers.

No analysis of the assets and liabilities of each operating segment is provided to the chief operating decision maker in the monthly management 
accounts, therefore no measure of segmental assets or liabilities is disclosed in this note. Non-current assets located outside the UK comprise 
offices in the USA with a net book value of £2.6 million.

73

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

2  SEGMENTAL ANALYSIS (CONTINUED)
Revenue by geographic region

UK 
Rest of Europe 
USA 
Rest of world 

3  OTHER INCOME

Property rental income 

4  FINANCE INCOME AND EXPENSE

Finance income: Bank interest received 
Finance expense: Loan interest paid 
Finance expense: IFRS 16 lease interest 

5  AUDITORS’ REMUNERATION

Audit of these financial statements 
Disclosure below based on amounts receivable in respect of services to the group
Amounts receivable by auditors and their associates in respect of:

Audit of financial statements of subsidiaries pursuant to legislation 
Other services relating to taxation 
Other advisory services 

6  PROFIT BEFORE TAX
Profit before tax is stated after charging:

Short-term operating lease rentals for buildings 
Equity-settled share-based payment charges 
Acquisition and restructuring costs 
Exceptional items – warehouse relocation 
Depreciation of property, plant and equipment 
Depreciation of right-of-use assets 
Amortisation of intangible assets 
Amortisation of acquired intangible assets 

2020 
£000 

679,275 
188,424 
263,622 
103,555 

1,234,876 

2019
£000

488,199
115,124
166,262
87,335

856,920

2020 
£000 

238 

2020 
£000 

1,716 
(128) 
(262) 

2020 
£000 

10 

225 
141 
13 

389 

2020 
£000 

176 
10,957 
1,261 
– 
11,483 
5,099 
2,948 
5,120 

2019
£000

239

2019
£000

1,320
(144)
–

2019
£000

10

138
96
81

325

2019
£000

2,235
5,278
–
6,667
6,972
–
2,500
4,449

The exceptional items relate to the additional costs of relocation of all the inventory held by PrettyLittleThing to a third-party managed warehouse  
in July 2018.

74

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

7  EARNINGS PER SHARE
Basic earnings per share is calculated by dividing profit after tax attributable to members of the holding company by the weighted average number 
of shares in issue during the year. Own shares held by the Employee Benefit Trust are eliminated from the weighted average number of shares. 
Diluted earnings per share is calculated by dividing the profit after tax attributable to members of the holding company by the weighted average 
number of shares in issue during the year, adjusted for potentially dilutive share options.

Weighted average shares in issue for basic earnings per share 
Dilutive share options 

Weighted average shares in issue for diluted earnings per share 

Earnings (£000) 
Basic earnings per share 
Diluted earnings per share 

Earnings (£000) 
Adjusting items: 
Amortisation of intangible assets arising on acquisitions 
Share-based payment charges 
Exceptional items – warehouse relocation 
Adjustment for tax 
Pro-forma non-controlling interest adjustment to 34% 
Adjustment for non-controlling interest 

Adjusted earnings 

Adjusted basic earnings per share 
Adjusted diluted earnings per share 

2020 

2019
(restated)

1,161,374,887 
27,741,137 

1,154,130,568
20,304,294

1,189,116,024 

1,174,434,862

63,669 
5.48p 
5.35p 

43,584
3.78p
3.71p

63,669 

43,584

5,120 
10,957 
– 
(2,973) 
(6,143) 
(691) 

69,939 

6.02p 
5.88p 

4,449
5,278
6,667
(3,050)
(5,812)
(2,335)

48,781

4.23p
4.15p

Basic earnings per share in 2019 has been restated from 3.27p to 3.78p and diluted earnings per share from 3.22p to 3.71p, following the revised 
non-controlling interest accounting.

Adjusted earnings and adjusted earnings per share gives a more consistent measure of the underlying performance of the business excluding non-
cash accounting charges relating to the amortisation of intangible assets valued upon acquisitions, non-cash share-based payment charges, other 
exceptional items and increasing the non-controlling interest in PrettyLittleThing.com Limited to 34% of net profit for the year, as in previous years 
(see note 1).

8  STAFF NUMBERS AND COSTS
The average monthly number of persons employed by the group (including directors) during the year, analysed by category, was as follows: 

Number of employees

Administration 
Distribution 

The aggregate payroll costs of these persons were as follows:

Wages and salaries 
Social security costs 
Post-employment benefits 
Equity-settled share-based payment charges 

2020 

1,599 
1,020 

2,619 

2020 
£000 

84,892 
8,721 
1,715 
10,957 

106,285 

2019

1,303
885

2,188

2019
£000

62,505
6,419
1,123
5,278

75,325

75

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

9  DIRECTORS’ AND KEY MANAGEMENT COMPENSATION

Short-term employee benefits 
Post-employment benefits 
Equity-settled share-based payment charges 

2020 
£000 

15,087 
180 
2,204 

17,471 

2019
£000

10,616
217
907

11,740

Directors’ and key management compensation comprises the group directors and executive committee members. Directors’ emoluments and 
pension payments of boohoo group plc are detailed in the directors’ remuneration report on page 52.

10  TAXATION

Analysis of charge in year 
Current tax on income for the year 
Adjustments in respect of prior year taxes 
Deferred taxation 

Tax on profit  

2020 
£000 

18,766 
628 
(55) 

19,339 

2019
£000

12,409
(54)
42

12,397

Income tax expense computations are based on the jurisdictions in which taxable profits were earned at prevailing rates in those jurisdictions. 

The company is subject to Jersey income tax at the standard rate of 0%. The reconciliation below relates to tax incurred in the UK where the group is 
tax resident. The total tax charge differs from the amount computed by applying the UK rate of 19.0% for the year (2019: 19.0%) to profit before tax  
as a result of the following:

Profit before tax 

Profit before tax multiplied by the standard rate of corporation tax of the UK of 19.0% (2019: 19.0%) 
Effects of:
Expenses not deductible for tax purposes 
Change in deferred tax rate 
Adjustments in respect of prior year taxes 
Overseas tax differentials 
Depreciation on ineligible assets 

Tax on profit  

Tax recognised in the statement of changes in equity 
Deferred tax credit on movement in tax base of share options 

No current tax was recognised in other comprehensive income (2019: £nil).

2020 
£000 

92,222 

17,522 

419 
49 
628 
12 
709 

2019
£000

59,856

11,373

454
–
(54)
5
619

19,339 

12,397

2,192 

3,342

76

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

11 

INTANGIBLE ASSETS

Cost 
Balance at 28 February 2018 
Additions 
Disposals 

Balance at 28 February 2019 

Additions 
Disposals 

Balance at 29 February 2020 

Accumulated amortisation 
Balance at 28 February 2018 
Amortisation for year 
Disposals 

Balance at 28 February 2019 

Amortisation for year 
Disposals 

Balance at 29 February 2020 

Net book value 
At 29 February 2018 
At 28 February 2019 

At 29 February 2020 

Patents and 
licences 
£000 

Trademarks 
£000 

Customer lists 
£000 

Computer 
software 
£000 

319 
307 
– 

626 

– 
(12) 

614 

211 
74 
– 

285 

133 
(12) 

406 

108 
341 

208 

25,070 
– 
– 

25,070 

19,070 
– 

44,140 

2,674 
2,507 
– 

5,181 

3,355 
– 

8,536 

22,396 
19,889 

35,604 

5,826 
– 
– 

5,826 

300 
– 

6,126 

2,209 
1,942 
– 

4,151 

1,765 
– 

5,916 

3,617 
1,675 

210 

11,044 
2,930 
(2,096) 

11,878 

3,788 
(1,118) 

14,548 

6,288 
2,426 
(2,096) 

6,618 

2,815 
(1,118) 

8,315 

4,756 
5,260 

6,233 

Total 
£000

42,259
3,237
(2,096)

43,400

23,158
(1,130)

65,428

11,382
6,949
(2,096)

16,235

8,068
(1,130)

23,173

30,877
27,165

42,255

Within the statement of comprehensive income, amortisation of acquired intangible assets (trademarks and customer lists) of £5,120,000 (2019: 
£4,449,000) is shown separately. The amount of amortisation included in distribution costs is £393,000 (2019: £648,000) and in administrative 
expenses is £2,555,000 (2019: £1,852,000). 

77

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

12  PROPERTY, PLANT AND EQUIPMENT

Short 
leasehold 
£000 

Fixtures and 
fittings 
£000 

Computer 
equipment 
£000 

Motor 
vehicles 
£000 

Cost 
Balance at 28 February 2018 
Additions 
Exchange differences 
Disposals 

Balance at 28 February 2019 
Additions 
Exchange differences 
Disposals 

Balance at 29 February 2020 

Accumulated depreciation 
Balance at 28 February 2018 
Depreciation charge for the year 
Exchange differences 
Disposals 

Balance at 28 February 2019 
Depreciation charge for the year 
Exchange differences 
Disposals 

Balance at 29 February 2020 

Net book value 
At 28 February 2018 
At 28 February 2019 

At 29 February 2020 

2,223 
3,896 
– 
(94) 

6,025 
3,639 
– 
(509) 

9,155 

711 
566 
– 
(94) 

1,183 
1,788 
– 
(270) 

2,701 

1,512 
4,842 

6,454 

35,444 
36,775 
– 
(375) 

71,844 
15,663 
– 
(618) 

86,889 

5,093 
4,646 
– 
(364) 

9,375 
7,176 
– 
(563) 

15,988 

30,351 
62,469 

70,901 

3,537 
1,575 
– 
(592) 

4,520 
2,123 
– 
(330) 

6,313 

1,734 
1,144 
– 
(592) 

2,286 
1,573 
– 
(330) 

3,529 

1,803 
2,234 

2,784 

439 
115 
– 
(123) 

431 
437 
– 
– 

868 

133 
127 
– 
(51) 

209 
170 
– 
– 

379 

306 
222 

489 

Land &  
buildings 
£000 

38,980 
1,269 
(73) 
– 

40,176 
542 
94 
– 

40,812 

958 
489 
(2) 
– 

1,445 
776 
3 
– 

2,224 

Total
£000

80,623
43,630
(73)
(1,184)

122,996
22,404
94
(1,457)

144,037

8,629
6,972
(2)
(1,101)

14,498
11,483
3
(1,163)

24,821

38,022 
38,731 

38,588 

71,994
108,498

119,216

The amounts of depreciation included in the statement of comprehensive income in distribution costs is £7,065,000 (2019: £4,003,000) and in 
administrative expenses is £4,418,000 (2019: £2,969,000).

13  RIGHT-OF-USE ASSETS 

Cost
Transition on adoption of IFRS 16 on 1 March 2019 
Additions 

Balance at 29 February 2020 

Accumulated depreciation 

Depreciation for year 

Balance at 29 February 2020 

Net book value
At 1 March 2019 

At 29 February 2020 

Short leasehold 
£000

23,524
3,554

27,078

7,388

5,099

12,487

16,136

14,591

78

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

14  INVESTMENTS
The subsidiaries held and consolidated in these financial statements are set out below:

Name of company 

Principal activity 

Country of 
incorporation 

Address 

Percentage
ownership

Holdings 

Direct investment
Boohoo Holdings Limited 
Indirect investments
ABK Limited 
boohoo.com UK Limited 
Boo Who Limited 
boohoo.com USA Limited 
boohoo.com USA Inc 
boohoo.com Australia Pty Ltd 
boohoo France SAS 
boohoo Germany GmbH 
PrettyLittleThing.com Limited 
21Three Clothing Company Limited  Dormant 
PrettyLittleThing.com USA Inc 
Nasty Gal.com Limited 
Nasty Gal.com USA Inc 
MissPap UK Limited 
Karenmillen.com Limited 
CoastLondon.com Limited 

Dormant  
Trading 
Dormant 
Dormant 
Marketing office 
Marketing office 
Marketing office 
Marketing office 
Trading 

Marketing office 
Trading 
Marketing office 
Trading 
Trading 
Trading 

UK 

49-51 Dale St, Manchester 

Jersey 
UK 
UK 
UK 
USA 
Australia 
France 
Germany 
UK 
UK 
USA 
UK 
USA 
UK 
UK 
UK 

12 Castle St, St Helier, Jersey 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
8431 Melrose Pl, Los Angeles 
468 St Kilda Road, Melbourne 
15, rue Bachaumont, Paris 
Tucholskystrasse 13, Berlin 
Wellington Mill, Pollard Street East, Manchester 
Wellington Mill, Pollard Street East, Manchester 
1209 Orange Street, Wilmington 
49-51 Dale St, Manchester 
2135 Bay Street, Los Angeles 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 

100%

100%
100%
100%
100%
100%
100%
100%
100%
66%
66%
66%
100%
100%
100%
100%
100%

15  DEFERRED TAX 

Assets 

Asset at 28 February 2018 
Recognised in statement of comprehensive income 
Debit in equity 

Asset at 28 February 2019 
Recognised in statement of comprehensive income 
Credit in equity 

Asset at 29 February 2020 

Liabilities 

Liability at 28 February 2018 
Recognised in statement of comprehensive income 

Liability at 28 February 2019 
Recognised in statement of comprehensive income 

Liability at 29 February 2020 

Depreciation 
  in excess of capital 
allowances 
£000 

Share-based 
payments 
£000 

160 
(73) 
– 

87 
158 
– 

245 

6,319 
32 
(2,404) 

3,947 
1,388 
400 

5,735 

Capital 
allowances in 
 excess of 
depreciation 
£000 

– 
(495) 

(495) 
(1,935) 

(2,430) 

Business 
combinations 
£000 

(2,101) 
494 

(1,607) 
444 

(1,163) 

Total
£000

6,479
(41)
(2,404)

4,034
1,546
400

5,980

Total
£000

(2,101)
(1)

(2,102)
(1,491)

(3,593)

Recognition of the deferred tax assets is based upon the expected generation of future taxable profits. The deferred tax asset is expected to be 
recovered in more than one year’s time and the deferred tax liability will reverse in more than one year’s time as the intangible assets are amortised.

79

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

16  INVENTORIES

Finished goods 
Finished goods – returns 

2020 
£000 

89,826 
9,281 

99,107 

2019
£000

59,005
7,801

66,806

The value of inventories included within cost of sales for the year was £566,514,000 (2019: £386,895,000). An impairment provision of 
£7,411,000 (2019: £5,181,000) was charged to the statement of comprehensive income. There were no write-backs of prior period provisions 
during the year.

17  TRADE AND OTHER RECEIVABLES

Trade receivables 
Prepayments 
Accrued income 
Taxes and social security receivable 

2020 
£000 

20,603 
7,309 
295 
3,621 

31,828 

2019
£000

14,201
5,126
386
2,863

22,576

Trade receivables represent amounts due from wholesale customers and advance payments to suppliers. 

The fair value of trade and other receivables is not materially different from the carrying value.

Where specific trade receivables are not considered to be at risk and requiring a provision, the trade receivables impairment provision is calculated 
using the simplified approach to the expected credit loss model, based on the following percentages:

Age of trade receivable 

60 – 90 days past due 
91 – 120 days past due 
Over 121 days past due  

2020 
% 

1 
5 
90 

2019
%

1
5
90

The provision for impairment of receivables is charged to administrative expenses in the statement of comprehensive income. The maturing profile 
of unsecured trade receivables and the provisions for impairment are as follows:

Due within 30 days 
Provision for impairment 
Due in 31 to 90 days 
Provision for impairment 
Past due 
Provision for impairment 

Total amounts due and past due 
Total provision for impairment 

2020 
£000 

13,157 
(2,392) 
9,971 
(1,010) 
877 
– 

24,005 
(3,402) 

20,603 

2019
£000

7,943
–
7,972
(1,714)
295
(295)

16,210
(2,009)

14,201

80

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

18  CASH AND CASH EQUIVALENTS

At start of year  
Net movement during year 
Effect of exchange rates 

At end of year 

19  TRADE AND OTHER PAYABLES

Trade payables 
Amounts owed to related party undertakings (note 23) 
Other creditors 
Accruals  
Provision for liabilities 
Deferred income 
Taxes and social security payable 

2020 
£000 

197,872 
46,889 
687 

245,448 

2020 
£000 

33,915 
2 
2,735 
99,300 
29,291 
10,702 
18,865 

194,810 

The fair value of trade payables is not materially different from the carrying value.

The provision for liabilities comprises:

Provision at 1 March 2019 
Movements in provision charged/(credited) to income statement: 
Prior year provision utilised 
Increase in provision in current year 

Provision at 29 February 2020 

Dilapidations 
£000 

1,550 

– 
2,650 

4,200 

Returns 
£000 

17,362 

(17,362) 
25,091 

25,091 

2019
£000

142,575
55,350
(53)

197,872

2019
£000

33,930
–
1,730
81,930
18,912
8,453
9,396

154,351

Total
£000

18,912

(17,362)
27,741

29,291

81

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

20  INTEREST-BEARING LOANS AND BORROWINGS
This note provides information about the contractual terms of the group’s interest-bearing loans and borrowings, which are measured at amortised cost.

Non-current liabilities 

Secured bank loans 

Current liabilities 

Current portion of secured bank loans 

2020 
£000 

2019
£000

2,382 

4,764

2,382 

2,382

Terms and debt repayment schedule 

Currency 

Nominal 
interest 
rate 

Secured bank loan 

GB£  LIBOR + 0.95% 

Year of 
maturity 

2022 

2020  
£000 

4,764 

2019
£000

7,146

The loan is repayable in instalments over the five years to 2022. The loan is secured by a debenture comprising fixed and floating charges over all the 
assets and undertakings of boohoo.com UK Limited of £164.6 million (2019: £131.7 million), including all present and future freehold property, book 
and other debts, chattels and goodwill, both present and future.

Movement in financial liabilities 

Opening balance 
Interest accrued 
Interest paid 
Capital paid 

Closing balance 

21  LEASE LIABILITIES

Minimum lease payments due 

Within 1 year 
£000 

1-2 years 
£000 

2-5 years 
£000 

5-10 years 
£000 

5,597 
(197) 

5,400 

4,599 
(125) 

4,474 

6,353 
(74) 

6,279 

– 
– 

– 

29 February 2020 
Lease payments 
Finance charges 

Net present value 

Current lease liability 
Non-current lease liability 

Total 

2020 
£000 

7,146 
128 
(128) 
(2,382) 

4,764 

More than 
10 years 
£000 

– 
– 

– 

2020 
£000 

5,400 
10,753 

16,153 

2019
£000

9,528
144
(144)
(2,382)

7,146

Total
£000

16,549
(396)

16,153

2019
£000

–
–

–

82

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

22  SHARE CAPITAL AND RESERVES

1,168,033,762 authorised and fully paid ordinary shares of 1p each 
  (2019: 1,163,143,830) 

2020 
£000 

11,680 

2019
£000

11,631

During the year, a total of 5,109,478 shares were issued under the share incentive plans (2019: 13,574,314). On 27 February 2020, 16,925  
(2019: 31,223) new ordinary shares were issued to non-executive directors as part of their annual remuneration.

The directors do not recommend the payment of a dividend so that cash is retained in the group for capital expenditure projects that are required 
for the rapid growth and efficiency improvements of the business and for suitable business acquisitions (2019: £nil).

23  RELATED PARTY DISCLOSURES

Company transacting 
with the related party 

Nature of relationship 

2020 
£000 

2019
£000

Related party 

Amounts included in the statement  
  of financial position

Amounts owed to related  
  party undertakings 
Kamani Commercial Property Limited 

boohoo.com UK Limited 

Common directors and shareholders 

2 

Lease liabilities 
Kamani Commercial Property Limited 
Common directors and shareholders 
Kamani Commercial Property Limited  PrettyLittleThing.com Limited  Common directors and shareholders 

boohoo.com UK Limited 

3,068 
86 

Amounts included in the statement  
  of comprehensive income

Purchases 
The Pinstripe Property Investment  
Common directors and shareholders 
Co. Limited 
Kamani Construction Limited 
Common directors and shareholders 
Kamani Commercial Property Limited  PrettyLittleThing.com Limited  Common directors and shareholders 

boohoo.com UK Limited 
boohoo.com UK Limited 

Admin costs – marketing 
The White Cube Creative Limited 

boohoo.com UK Limited 

Kamani Global Investments Limited 

boohoo.com UK Limited 

Director of supplier is the husband of 
Carol Kane, boohoo group plc director 
Common directors and shareholders 

Depreciation – right of use assets 
Kamani Commercial Property Limited 
Common directors and shareholders 
Kamani Commercial Property Limited  PrettyLittleThing.com Limited  Common directors and shareholders 
Common directors and shareholders 
Pinstripe Hong Kong Limited 

boohoo.com UK Limited 

boohoo.com UK Limited 

1 
207 
– 

65 

8 

762 
127 
60 

The company has an option to buy the non-controlling interest of 34% of the share capital of PrettyLittleThing.com Limited (formerly 21Three 
Clothing Company Limited) on 14 March 2022 for market value or less, subject to performance criteria. Umar Kamani, the son of Mahmud 
Kamani, executive chairman and director of boohoo group plc, is a director and shareholder of PrettyLittleThing.com Limited. Related party 
transactions are considered to be on arm’s length commercial terms.

–

–
–

–
–
23

86 

12

675
145
58

83

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

24  FINANCIAL INSTRUMENTS
(a) Fair values of financial instruments
Trade and other receivables
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of interest at the 
reporting date if the effect is material.

Trade and other payables
The fair value of trade and other payables is estimated as the present value of future cash flows, discounted at the market rate of interest at the 
reporting date if the effect is material.

Cash and cash equivalents
The fair value of cash and cash equivalents is estimated as its carrying amount where the cash is repayable on demand. Where it is not repayable on 
demand then the fair value is estimated at the present value of future cash flows, discounted at the market rate of interest at the reporting date.

Interest-bearing borrowings
Fair value is calculated based on the present value of future principal and interest cash flows, discounted at the market rate of interest at the  
reporting date. 

Cash flow hedges
Fair value is calculated using forward interest rate points to restate the hedge to fair market value. 

Fair values

Financial assets 
Cash and cash equivalents  
Cash flow hedges 
Trade and other receivables 

Financial liabilities 
Cash flow hedges 
Trade and other payables 
Interest-bearing loans and borrowings 

2020 
£000 

245,448 
11,066 
24,519 

281,033 

2020 
£000 

15,600 
184,108 
4,764 

204,472 

2019
£000

197,872
9,639
17,450

224,961

2019
£000

1,836
145,898
7,146

154,880

(b) Credit risk
Financial risk management 
Credit risk is the risk of financial loss to the group if a customer or counterparty to a financial instrument fails to meet its contractual obligations and 
arises principally from the group’s receivables from customers and hedging and other financial activities.

The group faces minimal credit risk from trade receivables as customers pay for their orders in full at the time of purchase and third-party sales are 
to a small number of large established corporations. The risk of default from related party undertakings is considered low.

(c) Liquidity risk
Financial risk management 
Liquidity risk is the risk that the group will not be able to meet its financial obligations as they fall due. 

The group’s approach to managing liquidity is to use both short-term and long-term cash forecasts to assist in monitoring cash flow requirements.

84

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

(d) Capital risk
Financial risk management 
Capital risk is the risk that the group will not be able to continue as a going concern. 

The group’s approach to managing capital risk is to safeguard the group’s ability to continue as a going concern by securing an appropriate mix of 
debt and equity funding, a strong credit rating and sufficient headroom. The capital structure is regularly reviewed to ensure it is appropriate to the 
group’s strategic objectives. The funding requirements of the group are ascertained by regular cash flow forecasts and projections. At 29 February 
2020, the group had capital of £568.6 million (2019: £461.1 million), comprising equity of £327.9 million (2019: £270.4 million) and net cash of 
£240.7 million (2019: £190.7 million).

(e) Foreign currency risk
Financial risk management 
The group trades internationally and is exposed to exchange rate risk on purchases and sales, primarily in Australian dollars, euros and US dollars.  
The group’s results are presented in sterling and are exposed to exchange rate risk on translation of foreign currency assets and liabilities. 

The group’s approach to managing foreign currency risk is to use financial instruments in the form of forward foreign exchange contracts to hedge 
foreign currency cash flows.

The fair value of forward foreign exchange contracts recognised in the statement of financial position within financial assets at 29 February 2020 
was £11,066,000 (2019: £9,639,000) and within financial liabilities was £15,600,000 (2019: £1,836,000). The non-current element of the 
financial assets is £4,467,000 (2019: £3,756,000) and of financial liabilities is £6,922,000 (2019: £415,000). Cash flows related to these 
contracts will occur during the three years to 28 February 2023 and gains or losses will be recognised in the statement of comprehensive income 
during those periods. The amount recognised in other comprehensive income during the year is a loss of £13,617,000 (2019: £2,229,000 profit) 
and the amount reclassified from other comprehensive income to profit and loss in revenue during the year is a loss of £1,280,000 (2019: 
£2,337,000 gain).

25  SHARE-BASED PAYMENTS
Summary of movements in awards

Number of shares 

ESOP 

LTIP 

SIP 

SAYE 

Total 

Outstanding at 28 February 2018 
Granted during the year 
Lapsed during the year 
Exercised during the year 

18,839,734 
8,682,705 
(1,616,806) 
(9,243,008) 

2,734,192 
1,462,212 
(747,445) 
– 

2,040,788 
1,878,814 
(22,512) 
(977,752) 

8,315,998 
1,395,314 
(736,837) 
(4,331,306) 

31,930,712 
13,419,045 
(3,123,600) 
(14,552,066) 

Outstanding at 28 February 2019 

16,662,625 

3,448,959 

2,919,338 

4,643,169 

27,674,091 

Exercisable at 28 February 2019 

2,579,226 

– 

1,070,540 

33,644 

3,683,410 

Granted during the year 
Lapsed during the year 
Exercised during the year 

10,890,334 
(1,107,247) 
(2,294,250) 

2,288,000 
(44,565) 
(845,465) 

2,074,748 
(84,855) 
(413,251) 

2,018,980 
(545,710) 
(1,556,512) 

17,272,062 
(1,782,377) 
(5,109,478) 

Outstanding at 29 February 2020 

24,151,462 

4,846,929 

4,495,980 

4,559,927 

38,054,298 

Exercisable at 29 February 2020 

2,195,821 

434,971 

654,910 

525,535 

3,811,237 

Weighted
average
exercise 
price
pence

69.56
148.40
135.86
24.97

123.25

24.32

165.43
183.06
46.22

150.52

35.97

The group recognised a total expense of £10,957,000 during the year (2019: £5,278,000) relating to equity-settled share-based payment 
transactions.

85

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

25  SHARE-BASED PAYMENTS (CONTINUED)
Employee Stock Ownership Plan (ESOP) 
The 2014 ESOP allows the grant of options to selected employees and executive directors of the group, based on a predetermined aggregate 
EBITDA target for the three financial years 2015 to 2017. The 2015 ESOP allows the grant of options to selected employees and executive 
directors of the group. With the exception of Neil Catto (CFO), there are no performance criteria. Neil Catto’s options are subject to achieving 
performance criteria based on a predetermined aggregate EBITDA target and a measure of Total Shareholder Return for the four financial years 
ending 2016 to 2019. The 2016 to 2019 ESOPs allow the grant of options to selected employees of the group, without any performance criteria. 
Options may be granted by either the board or the trustees of the Employee Benefit Trust.

Date of grant 

14/03/14 
27/03/14 
22/05/15 
09/06/16 
13/06/17 
28/06/18 
03/10/18 
30/04/19 
23/07/19 

28 February  Granted during 
the year 
no. of shares 

2019 
no. of shares 

Lapsed during 
the year 
no. of shares 

Exercised 
during the year 
no. of shares 

851,870 
73,320 
1,654,036 
1,930,000 
4,117,500 
8,001,164 
34,735 
– 
– 

– 
– 
– 
– 
– 
– 
– 
102,834 
10,787,500 

– 
– 
– 
(75,000) 
(234,270) 
(432,982) 
– 
– 
(364,995) 

(239,800) 
(73,320) 
(816,200) 
(1,109,085) 
(35,730) 
(20,115) 
– 
– 
– 

29 February 
2020 
no. of shares 

612,070 
– 
837,836 
745,915 
3,847,500 
7,548,067 
34,735 
102,834 
10,422,505 

16,662,625 

10,890,334 

(1,107,247) 

(2,294,250) 

24,151,462 

Exercise price 
pence 

50.00 
50.00 
25.75 
57.75 
244.50 
201.95 
230.18 
266.95 
219.65 

Exercise period

14/03/17 – 13/03/24
27/03/17 – 26/03/24
22/05/18 – 21/05/25
09/06/19 – 08/06/26
13/06/20 – 12/06/27
28/06/21 – 28/06/28
03/10/21 – 03/10/28
30/04/22 – 30/04/29
23/07/22 –23/07/29

The ESOP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date 
Share price at grant date 
Exercise price 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk free rate 
Expected dividends expressed  
as a dividend yield 
Possibility of ceasing employment  
before vesting 
Expectations of meeting  
performance criteria 
Fair value per option (pence) 

14/03/14 
50.00 
50.00 
26 
612,070 
3 
33.33% 
10 
3 
0.976% 

0% 

26% 

78% 
11.93 

22/05/15 
25.75 
25.75 
56 
837,836 
3 
36.33% 
10 
3 
0.966% 

0% 

16% 

100% 
6.64 

09/06/16 
57.75 
57.75 
102 

13/07/17 
244.50 
244.50 
168 
745,915  3,847,500 
3 
40.85% 
10 
3.5 
0.192% 

3 
36.75% 
10 
3 
0.523% 

28/06/18 
201.95 
201.95 
336 
7,548,067 
3 
44.17% 
10 
3.5 
0.723% 

03/10/18 
239.00 
230.18 
4 

23/07/19 
219.65 
219.65 
405 
34,735  10,422,505 
3 
41.85% 
10 
3.5 
0.434% 

3 
43.37% 
10 
3.5 
0.869% 

0% 

0% 

0% 

0% 

0% 

30% 

30% 

30% 

30% 

25% 

100% 
14.76 

100% 
73.35 

100% 
66.47 

100% 
80.92 

100% 
68.10 

30/04/19
245.70
266.95
13
102,834
3
43.14%
10
3.5
0.787%

0%

30%

85%
72.40

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year period for 
grant dates up to 2016 and from the company’s share price volatility from 2017.

86

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

Long Term Incentive Plan (“LTIP”)
The LTIPs allow the grant of options to executive directors and senior management of the group, based on a predetermined aggregate Earnings per 
Share and Total Shareholder Return targets for three financial years. Options may be granted by either the board or the trustees of the Employee 
Benefit Trust.

Date of grant 

30/06/16 
13/06/17 
28/06/18 
03/10/18 

11/12/19 

28 February  Granted during 
the year 
no. of shares 

2019 
no. of shares 

Lapsed during 
the year 
no. of shares 

Exercised 
during the year 
no. of shares 

1,280,436 
783,062 
1,132,947 
252,514 

– 
– 
– 
– 

– 
– 
(44,565) 
– 

(845,465) 
– 
– 
– 

29 February 
2020 
no. of shares 

434,971 
783,062 
1,088,382 
252,514 

– 

2,288,000 

– 

– 

2,288,000 

3,448,959 

2,288,000 

(44,565) 

(845,465) 

4,846,929 

Exercise price 
pence 

1.00 
1.00 
1.00 
1.00 

1.00 

Exercise period

30/06/19 – 29/06/26
13/06/20 – 12/06/27
28/06/21 – 28/06/28
03/10/21 – 03/10/28

21/04/22 – 21/04/29

The LTIP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date 
Share price at grant date 
Exercise price 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk free rate 
Expected dividends expressed as a dividend yield 
Possibility of ceasing employment before vesting 
Expectations of meeting performance criteria 
Fair value per option (pence) 

30/06/16 
57.25 
1.00 
5 
434,971 
3 
37.06% 
10 
3 
0.173% 
0% 
41% 
97% 
56.26 

13/06/17 
244.50 
1.00 
13 
783,062 
3 
40.85% 
10 
3.5 
0.192% 
0% 
43% 
65% 
243.51 

28/06/18 
201.95 
1.00 
14 
1,088,382 
3 
44.17% 
10 
3.5 
0.723% 
0% 
34% 
75% 
200.97 

03/10/18 
230.18 
1.00 
5 
252,514 
3 
43.37% 
10 
3.5 
0.869% 
0% 
34% 
75% 
238.03 

11/12/19
245.70
1.00
25
2,288,000
3
43.14%
10
3.5
0.787%
0%
35%
85%
244.70

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year period for 
grant dates up to 2016 and from the company’s share price volatility from 2017.

Share Incentive Plan (“SIP”)
Under the terms of the SIP, the board or the trustees of the Employee Benefit Trust grant free shares to every employee under an HMRC 
approved SIP. Awards must be held in trust for a period of at least three years after grant date and become exercisable at this date. There are no 
performance criteria.

Date of grant 

14/03/14 
02/04/14 
19/06/15 
27/09/18 
25/07/19 

28 February  Granted during 
the year 
no. of shares 

2019 
no. of shares 

Lapsed during 
the year 
no. of shares 

Exercised 
during the year 
no. of shares 

432,405 
27,395 
610,740 
1,848,798 
– 

– 
– 
– 
– 
2,074,748 

– 
– 
(10,713) 
(44,086) 
(30,056) 

(232,322) 
(21,916) 
(150,679) 
(6,566) 
(1,768) 

29 February 
2020 
no. of shares 

200,083 
5,479 
449,348 
1,798,146 
2,042,924 

2,919,338 

2,074,748 

(84,855) 

(413,251)  4,495,980 

Exercise price 
pence 

nil 
nil 
nil 
nil 
nil 

Exercise period

14/03/17 – 13/03/24
02/04/17 – 01/04/24
19/06/18 – 18/06/25
27/09/21 – 27/09/28
25/07/22 – 25/07/29

87

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

25  SHARE-BASED PAYMENTS (CONTINUED)
Share Incentive Plan (“SIP”) (continued)

The SIP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date 
Share price at grant date 
Exercise price 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk free rate 
Expected dividends expressed as a dividend yield 
Possibility of ceasing employment before vesting 
Expectations of meeting performance criteria   
Fair value per option (pence) 

14/03/14 
50.00 
nil 
78 
200,083 
3 
33.33% 
10 
3 
0.976% 
0% 
44% 
100% 
50.00 

02/04/14 
54.75 
nil 
5 
5,479 
3 
33.20% 
10 
3 
1.143% 
0% 
37% 
100% 
54.75 

19/06/15 
28.00 
nil 
178 
449,348 
3 
35.89% 
10 
3 
0.979% 
0% 
30% 
100% 
28.00 

27/09/18 
213.10 
nil 
1,971 

25/07/19
226.00
nil
2,347
1,798,146  2,042,924
3
41.77%
10
3.5
0.462%
0%
35%
100%
226.00

3 
42.75% 
10 
3.5 
0.883% 
0% 
34% 
100% 
213.10 

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year period up to 
2016 and from the company’s share price volatility from 2017.

Save As You Earn (“SAYE”) scheme
Under the terms of the SAYE scheme, the board or the trustees of the Employee Benefit Trust grants options to purchase ordinary shares in the 
company to employees who enter into an HMRC-approved SAYE scheme for a term of three years. Options are granted at up to a 20% discount 
to the market price of the shares on the day preceding the date of offer and are exercisable for a period of six months after completion of the SAYE 
contract.

Date of grant 

29/06/15 
25/10/16 
13/11/17 
31/10/18 
30/10/19 

28 February  Granted during 
the year 
no. of shares 

2019 
no. of shares 

Lapsed during 
the year 
no. of shares 

Exercised 
during the year 
no. of shares 

33,644 
2,085,074 
1,172,446 
1,352,005 
– 

– 
– 
– 
– 
2,018,980 

– 
(48,432) 
(168,584) 
(244,076) 
(84,618) 

(33,644) 
(1,511,107) 
(10,057) 
(1,704) 
– 

29 February 
2020 
no. of shares 

– 
525,535 
993,805 
1,106,225 
1,934,362 

Exercise price 
pence 

21.40 
78.80 
169.00 
189.88 
216.92 

4,643,169 

2,018,980 

(545,710) 

(1,556,512) 

4,559,927 

Exercise period

29/06/18 – 28/12/18
25/10/19 – 24/04/20
13/11/20 – 12/05/21
31/10/21 – 01/05/22
30/10/22 – 30/10/23

The SAYE options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date 
Share price at grant date 
Exercise price 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk free rate 
Expected dividends expressed as a dividend yield 
Possibility of ceasing employment before vesting 
Expectations of meeting performance criteria   
Fair value per option (pence) 

25/10/16 
119.25 
78.80 
297 
525,535 
3 
38.40% 
3.5 
3 
0.277% 
0% 
30% 
100% 
51.02 

06/11/17 
209.25 
169.00 
539 
993,805 
3 
41.67% 
3.5 
3 
0.513% 
0% 
43% 
100% 
76.86 

31/10/18 
212.90 
189.88 
570 
1,106,225 
3 
43.36% 
3.5 
3 
0.760% 
0% 
43% 
100% 
72.90 

30/10/19
271.15
216.92
791
1,934,362
3
40.39%
3.5
3
0.463%
0%
42%
100%
93.90

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year period for 
grant dates up to 2016 and from the company’s share price volatility from 2017.

88

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

Share-based payment charge for option to acquire shares in PrettyLittleThing
Under the terms of the Shareholders’ Agreement relating to 21 Three Clothing Company Limited (company name now changed to  
PrettyLittleThing.com Limited) (“PLT”), boohoo group plc has the option to acquire the remaining 34% of the share capital of PLT at any time after 
28 February 2022. As there are performance conditions that determine the price boohoo will pay for the shares, if the option is exercised, this 
gives rise to a share-based payments charge in the accounts of PLT and hence in the group accounts also. This charge is not for the issue of shares 
in boohoo group plc but for the shares that are already held by the directors of PLT and which boohoo has the option to acquire at the end of the 
option period in 2022 or sooner if the directors leave or default. The price payable for the shares could be based on 100% of the market value if 
maximum performance conditions are met or £1.2 million plus 74% of the market value if none of the performance criteria are met. Performance 
between minimum and maximum is calculated on a pro-rata basis. The market value used in the calculation will take into account a minority interest 
discount of up to 30%. The performance criteria are a range of EBITDA targets and sales targets as follows:

Fiscal year ending 

28/02/2018 
28/02/2019 
28/02/2020 
28/02/2021 
28/02/2022 

Minimum threshold 

Maximum threshold

EBITDA 

£2,462,000 
£3,201,000 
£4,001,000 
£4,801,000 
£5,522,000 

Sales 

£57,789,000 
£69,347,000 
£79,749,000 
£91,711,000 
£100,882,000 

EBITDA 

£2,645,000 
£3,702,000 
£4,998,000 
£6,498,000 
£8,122,000 

Sales

£62,412,000
£81,136,000
£101,420,000
£126,775,000
£154,665,000

The share price was calculated using a discounted cash flow method using a discount rate of 40% and perpetuity growth rate of 2.1% on 
management’s four-year projections as at March 2017.

The option was valued using a Monte-Carlo simulation model. The inputs into the model were as follows:

Grant date 
Share price at grant date, discounted for minority interest 
Minority interest discount factor 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk free rate 
Expected dividends expressed as a dividend yield 
Possibility of ceasing employment before vesting 
Expectations of meeting performance criteria 
Total option fair value 

01/03/17
£26,329
45%
2
340
5
60.00%
5
5
0.42%
0%
0%
Ranging from 15% to 90% depending on the year
£206,764

Expected volatility was found using a historical volatility calculator with reference to the share price of comparators over a five-year period.

89

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

26  CAPITAL COMMITMENTS
Capital expenditure contracted for at the end of the reporting year but not yet incurred is as follows:

Property, plant and equipment 

2020 
£000 

9,797 

2019
£000

–

27  OPERATING LEASES 
The group has lease agreements in respect of property, plant and equipment, for which the payments extend over a number of years. The totals of 
future minimum lease payments under non-cancellable operating leases due in each period are: 

Within one year 
Within two to five years 
In more than five years 

2020 
£000 

4 
– 
– 

4 

2019
£000

1,966
4,032
261

6,259

28  CONTINGENT LIABILITIES
From time to time, the group can be subject to various legal proceedings and claims that arise in the ordinary course of business, which may include 
cases relating to the group’s brand and trading name. All such cases brought against the group are robustly defended and a liability is recorded only 
when it is probable that the case will result in a future economic outflow and that the outflow can be reliably measured.

As at 29 February 2020, there are no pending claims or proceedings against the group, which are expected to have a material adverse effect on its 
liquidity or operations. 

90

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

COMPANY STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 29 FEBRUARY 2020

Administrative expenses 

Operating loss 
Finance income 

Loss before tax 
Taxation 

Loss and total comprehensive loss for the year 

The notes on pages 95 to 98 form part of these financial statements.

Note 

3 

2020 
£000 

(6,415) 

(6,415) 
1,379 

(5,036) 
929 

(4,107) 

2019
£000

(3,424)

(3,424)
1,942

(1,482)
274

(1,208)

91

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY STATEMENT OF FINANCIAL POSITION AT 29 FEBRUARY 2020

ASSETS 
Non-current assets 
Investments 

Total non-current assets 

Current assets 
Other receivables 
Current tax receivable 
Cash and cash equivalents 

Total current assets 

Total assets 

LIABILITIES 
Current liabilities 
Other payables 

Total current liabilities 

Net assets 

Equity 
Share capital 
Share premium 
EBT reserve 
Accumulated losses 

Total equity 

Note 

2020 
£000 

2019
£000

4 

5 

6 

8 

319,994 

319,994 

56,342 
944 
20,854 

78,140 

312,195

312,195

60,264
275
31,871

92,410

398,134 

404,605

(1,726) 

(1,726) 

(36)

(36)

396,408 

404,569

11,680 
608,447 
(17,075) 
(206,644) 

396,408 

11,631
606,086
(2,174)
(210,974)

404,569

The notes on pages 95 to 98 form part of these financial statements.

These financial statements of boohoo group plc, registered number 114397, on pages 91 to 98 were approved by the board of directors on 
21 April 2020 and were signed on its behalf by:

John Lyttle
Neil Catto
Directors

92

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

COMPANY STATEMENT OF CHANGES IN EQUITY

Balance at 28 February 2018 (restated) 
Issue of shares 
Purchase of shares by EBT 
Share-based payments credit 
Loss for the year and total comprehensive loss 

Balance at 28 February 2019 

Issue of shares 
Purchase of shares by EBT 
Share-based payments credit 
Loss for the year and total comprehensive loss 

Share 
capital 
£000 

11,496 
135 
– 
– 
– 

11,631 

49 
– 
– 
– 

Share 
premium 
£000 

602,578 
3,508 
– 
– 
– 

606,086 

2,361 
– 
– 
– 

EBT 
reserve 
£000 

(351) 
10 
(1,833) 
– 
– 

(2,174) 

5 
(14,906) 
– 
– 

Accumulated 
losses 
£000 

(213,888) 
– 
– 
4,122 
(1,208) 

(210,974) 

– 
– 
8,437 
(4,107) 

Total 
equity
£000

399,835
3,653
(1,833)
4,122
(1,208)

404,569

2,415
(14,906)
8,437
(4,107)

Balance at 29 February 2020 

11,680 

608,447 

(17,075) 

(206,644) 

396,408

The notes on pages 95 to 98 form part of these financial statements.

93

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY CASH FLOW STATEMENT FOR THE YEAR ENDED 29 FEBRUARY 2020

Cash flows from operating activities 
Loss for the year 
Adjustments for: 
Share-based payments 
Finance income 
Tax income 

Loss before tax before changes in working capital and provisions 

Decrease in other receivables 
Decrease in other payables 

Net cash outflow from operating activities 

Cash flows from investing activities

Interest received 
Tax received 

Net cash inflow from investing activities 

Cash flows from financing activities 
Proceeds from the issue of ordinary shares 
Purchase of own shares by EBT 

Net cash (outflow)/ inflow from financing activities   

(Decrease)/increase in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

The notes on pages 95 to 98 form part of these financial statements.

2020 
£000 

(4,107) 

637 
(1,379) 
(929) 

(5,778) 

3,871 
1,690 

(217) 

1,431 
260 

1,474 

2,415 
(14,906) 

(12,491) 

(11,017) 

31,871 

20,854 

2019
£000

(1,208)

–
(1,942)
(274)

(3,424)

2,935
–

(489)

1,902
120

1,533

3,653
(1,833)

1,820

3,353

28,518

31,871

94

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

NOTES TO THE COMPANY FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES 
General information
boohoo group plc is a public limited company incorporated and domiciled in Jersey and listed on the Alternative Investment Market (AIM)  
of the London Stock Exchange. Its registered office address is: 12 Castle Street, St Helier, Jersey, JE2 3RT. The company was incorporated  
on 19 November 2013.

Basis of preparation
The financial statements of the company have been prepared in accordance with International Financial Reporting Standards (IFRS) and 
International Financial Reporting Interpretations Committee (“IFRIC”) interpretations, as adopted by the European Union and the Companies 
(Jersey) Law 1991. As at the year end, these are the standards, subsequent amendments and related interpretations issued and adopted by the 
International Accounting Standards Board (“IASB”) that have been endorsed by the European Union.

These financial statements are prepared on a going concern basis as explained on page 44 of the directors’ report, under the historical cost 
convention.

The preparation of financial statements in conformity with IFRSs requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the company's accounting policies. The areas involving a higher degree of 
judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are disclosed in note 1 of the 
consolidated financial statements.

A summary of the more important policies adopted in dealing with items that are considered material to the company and are not specifically 
included in the policies in the notes to the consolidated financial statements are shown below. Further required disclosures are included in note 1  
of the consolidated financial statements on page 67.

Income
Dividend income is recognised when the right to receive payment is established.

Investments
Investments are accounted for at cost unless there is evidence of a permanent diminution in value, in which case they are written down to their 
estimated realisable value. Any such provision, together with any realised gains and losses, is included in the statement of comprehensive income.

boohoo group plc is required to recognise share-based payment arrangements involving equity instruments where boohoo group plc has 
remunerated those providing services to the entity in this way. boohoo group plc makes contributions to boohoo.com UK Limited equal to the 
charge for the share-based payment arrangement, which is reflected as an increase in boohoo group plc’s investment in boohoo.com UK Limited.

Significant estimates and judgements
The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, estimates 
and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. The estimates and 
assumptions are based on historical experience and various other factors believed to be reasonable under the circumstances. Actual results could 
differ from these estimates and any subsequent changes are accounted for when such information becomes available. There are no significant 
judgements, estimates and assumptions.

2  DIRECTORS’ EMOLUMENTS AND STAFF COSTS
Directors’ emoluments and pension payments are detailed in the directors’ remuneration report on page 52. Directors’ emoluments incurred by the 
parent company are as follows:

Short-term employee benefits 

2020 
£000 

5,313 

2019
£000

2,628

95

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

3  TAXATION

Analysis of credit in year 
Current tax on income for the year 
Adjustments in respect of prior year taxes 

Tax on loss  

2020 
£000 

(944) 
15 

(929) 

2019
£000

(275)
1

(274)

The total tax charge differs from the amount computed by applying the UK rate of 19% for the year (2019: 19%) to loss before tax as a result of the 
following:

Loss before tax 
Loss before tax multiplied by the standard blended rate of corporation tax of the UK of 19% (2019: 19%) 
Effects of: 
Expenses not deductible for tax purposes 
Adjustments in respect of prior year taxes 

Tax on loss  

The company’s loss for this financial year is taxed at an effective UK rate of 19%. There is no tax payable in Jersey.

2020 
£000 

(5,036) 
(957) 

13 
15 

(929) 

2019
£000

(1,482)
(282)

7
1

(274)

4 

INVESTMENTS

Cost
Balance at 28 February 2018 
Additions 

Balance at 28 February 2019 
Additions 

Balance at 29 February 2020 

Impairment
Balance at 28 February 2018 
Balance at 28 February 2019 

Balance at 29 February 2020 

Net book value
At 28 February 2018 
At 28 February 2019 

At 29 February 2020 

Investments 
£000 

Capital 
contribution 
£000 

521,223 
– 

521,223 
– 

521,223 

218,000 
218,000 

218,000 

303,223 
303,223 

303,223 

4,851 
4,121 

8,972 
7,799 

16,771 

– 
– 

– 

4,851 
8,972 

16,771 

Total 
£000

526,074
4,121

530,195
7,799

537,994

218,000
218,000

218,000

308,074
312,195

319,994

The capital contribution represents the value of the share-based payment charges that are expensed in the subsidiary’s financial statements for 
shares issued under the share option schemes in the company.

96

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

At 29 February 2020, the company’s subsidiaries were as follows:

Name of company 

Principal activity 

Country of 
incorporation 

Address 

Holdings 

Direct investment
Boohoo Holdings Limited 
Indirect investments
ABK Limited 
boohoo.com UK Limited 
Boo Who Limited 
boohoo.com USA Limited 
boohoo.com USA Inc 
boohoo.com Australia Pty Ltd 
boohoo France SAS 
boohoo Germany GmbH 
PrettyLittleThing.com Limited 
21Three Clothing Company Limited  Dormant 
PrettyLittleThing.com USA Inc 
Nasty Gal.com Limited 
Nasty Gal.com USA Inc 
MissPap UK Limited 
Karenmillen.com Limited 
CoastLondon.com Limited 

Dormant  
Trading 
Dormant 
Dormant 
Marketing office 
Marketing office 
Marketing office 
Marketing office 
Trading 

Marketing office 
Trading 
Marketing office 
Trading 
Trading 
Trading 

UK 

49-51 Dale St, Manchester 

Jersey 
UK 
UK 
UK 
USA 
Australia 
France 
Germany 
UK 
UK 
USA 
UK 
USA 
UK 
UK 
UK 

12 Castle St, St Helier, Jersey 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
8431 Melrose Pl, Los Angeles 
468 St Kilda Road, Melbourne 
15, rue Bachaumont, Paris 
Tucholskystrasse 13, Berlin 
Wellington Mill, Pollard Street East, Manchester 
Wellington Mill, Pollard Street East, Manchester 
1209 Orange Street, Wilmington 
49-51 Dale St, Manchester 
2135 Bay Street, Los Angeles 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 

Percentage
ownership

100%

100%
100%
100%
100%
100%
100%
100%
100%
66%
66%
66%
100%
100%
100%
100%
100%

5  OTHER RECEIVABLES

Prepayments and accrued income 
Receivable from subsidiary undertaking 

2020 
£000 

133 
56,209 

56,342 

2019
£000

189
60,075

60,264

The fair value of other receivables is not materially different to their carrying value. The receivable is due on demand and attracts interest at 
commercial rates as described in the related party note below. The directors believe that the receivable from the subsidiary undertaking of 
£56,209,000 as at 29 February 2020 is fully recoverable.

6   OTHER PAYABLES

Accruals and deferred income 

The fair value of other payables is not materially different to their carrying value. 

2020 
£000 

1,726 

2019
£000

36

97

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS (FORMING PART OF THE FINANCIAL STATEMENTS) (CONTINUED)

7   FINANCIAL INSTRUMENTS
(a) Fair values of financial instruments
Trade and other receivables
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of interest at the 
reporting date if the effect is material.

Trade and other payables
The fair value of trade and other payables is estimated as the present value of future cash flows, discounted at the market rate of interest at the 
reporting date if the effect is material.

Cash and cash equivalents
The fair value of cash and cash equivalents is estimated as its carrying amount where the cash is repayable on demand. Where it is not repayable on 
demand then the fair value is estimated at the present value of future cash flows, discounted at the market rate of interest at the reporting date.

Fair values

Financial assets 
Cash and cash equivalents  
Trade and other receivables 

Financial liabilities 
Trade and other payables 

2020 
£000 

20,854 
56,209 

77,063 

2020 
£000 

1,726 

2019
£000

31,871
60,075

91,946

2019
£000

36

(b) Credit risk
Financial risk management 
Credit risk is the risk of financial loss to the group if a counterparty to a financial instrument fails to meet its contractual obligations and arises 
principally from the company’s receivables from related parties.

The company faces minimal credit risk from trade receivables and the risk of default from related party undertakings is considered low.

8   SHARE CAPITAL

1,168,033,762 authorised and fully paid ordinary shares of 1p each (2019: 1,163,143,830) 

2020 
£000 

11,680 

2019
£000

11,631

During the year, 5,109,478 shares were issued under the share incentive plans (2019: 13,574,314). On 27 February 2020, 16,925 new ordinary  
shares were issued to non-executive directors as part of their annual remuneration (2019: 31,223).

9   RELATED PARTY TRANSACTIONS
During the year, the company entered into transactions in the ordinary course of business with related parties as follows:

Costs recharged by subsidiary undertakings 
Interest recharged to subsidiary undertakings 

2020 
£000 

(4,033) 
946 

(3,087) 

2019
£000

(4,140)
1,547

(2,593)

Administrative expenses incurred by boohoo.com UK Limited on behalf of the company were recharged to the company and interest on the 
company’s loan to boohoo.com UK Limited was recharged at commercial rates to boohoo.com UK Limited.

98

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

Revenue 
Cost of sales 

Gross profit 
Distribution costs 
Administrative expenses 
Other income 

Operating profit 
Net finance income 

Profit before tax 
Taxation 

Profit for the year 

Other comprehensive income/(expense) for the year,  
  net of income tax 
Impact of adoption of IFRS 16 
Net fair value gain/(loss) on cash flow hedges 

Total comprehensive income for the year 

Total comprehensive income (restated) attributable to: 
Owners of the parent 
Non-controlling interests 

Total comprehensive income 

Earnings per share (restated) 
Basic 
Diluted 

2016 
£000 

195,394 
(82,483) 

112,911 
(45,501) 
(53,756) 
1,392 

15,046 
628 

15,674 
(3,236) 

12,438 

– 
(5,661) 

6,777 

6,777 
– 

6,777 

1.11p 
1.10p 

2017 
£000 

294,635 
(133,806) 

160,829 
(66,849) 
(68,534) 
4,862 

30,308 
637 

30,945 
(6,284) 

24,661 

– 
(6,747) 

17,914 

17,873 
41 

17,914 

2.20p 
2.17p 

2018 
£000 

579,800 
(273,445) 

306,355 
(126,757) 
(137,072) 
159 

42,685 
628 

43,313 
(7,313) 

36,000 

– 
19,497 

55,497 

54,627 
870 

55,497 

3.09p 
3.01p 

2019 
£000 

856,920 
(387,926) 

468,994 
(207,083) 
(203,470) 
239 

58,680 
1,176 

59,856 
(12,397) 

47,459 

– 
(108) 

47,351 

43,476 
3,875 

47,351 

3.78p 
3.71p 

2020
£000

1,234,876
(568,640)

666,236
(278,252)
(297,326)
238

90,896
1,326

92,222
(19,339)

72,883

(532)
(12,337)

60,014

50,800
9,214

60,014

5.48p
5.35p

99

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FIVE-YEAR GROUP STATEMENT OF FINANCIAL POSITION – UNAUDITED

Non-current assets 
Current assets 

Total assets 

Equity attributable to the owners of the parent 
Non-controlling interest 
Current liabilities 
Non-current liabilities 

Total liabilities, capital and reserves 

2016 
(restated) 
£000 

26,227 
84,081 

110,308 

73,427 
– 
36,271 
610 

110,308 

2017 
(restated) 
£000 

72,190 
116,933 

189,123 

96,721 
3,775 
74,425 
14,202 

189,123 

2018 
(restated) 
£000 

111,795 
215,092 

326,887 

208,761 
4,018 
104,394 
9,714 

326,887 

2019 
(restated) 
£000 

143,453 
296,323 

439,776 

262,021 
8,381 
162,093 
7,281 

439,776 

2020
£000

186,509
389,333

575,842

310,673
17,262
224,257
23,650

575,842

FIVE-YEAR GROUP CASH FLOW STATEMENT – UNAUDITED

Net cash generated from operating activities 
Net cash used in investing activities 
Net cash generated from/(used in) financing activities 

Net movement in cash and cash equivalents 

Opening cash and cash equivalents 

Closing cash and cash equivalents 

2016 
£000 

17,456 
(12,990) 
(331) 

4,135 

54,146 

58,281 

2017 
£000 

29,491 
(29,406) 
11,964 

12,049 

58,281 

70,330 

2018 
£000 

69,014 
(45,772) 
49,003 

72,245 

70,330 

142,575 

2019 
£000 

101,562 
(45,559) 
(706) 

55,297 

142,575 

197,872 

2020
£000

120,943
(43,755)
(24,340)

52,848

197,872

250,720

100

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLC

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC  REPORT

GOVERNANCE

FINANCIAL  STATEMENTS

SHAREHOLDER INFORMATION

SOLICITORS
TLT LLP
3 Hardman Square
Manchester
M3 3EB

Pannone Corporate LLP
378-380 Deansgate
Manchester
M3 4LY

Ogier
Ogier House
The Esplanade
St Helier
Jersey
JE4 9WG

FINANCIAL PR
Buchanan
107 Cheapside
London
EC2V 6DN

COMPANY REGISTRARS
Link Asset Services (Jersey) Limited
12 Castle Street
St Helier
Jersey
JE2 3RT

PRINCIPAL BANKERS
HSBC Bank
4 Hardman Square
Spinningfields
Manchester
M3 3EB 

REGISTERED ADDRESS  
OF COMPANY
Registered in Jersey, number 114397

12 Castle Street
St Helier
Jersey
JE2 3RT

HEAD OFFICE
49-51 Dale Street
Manchester
M1 2HF

COMPANY SECRETARY
Keri Devine

CORPORATE WEBSITE
www.boohooplc.com

NOMINATED ADVISER AND  
JOINT BROKER
Zeus Capital
82 King Street 
Manchester 
M2 4WQ

Berkeley Square
Mayfair
London
W1J 6HE

JOINT BROKER
Jefferies International
100 Bishopsgate
London 
EC2N 4JL

INDEPENDENT AUDITORS
PricewaterhouseCoopers LLP
1 Hardman Street
Manchester
M3 3EB

Design and Production
www.carrkamasa.co.uk

This report is printed on materials which are FSC® certified  
from well-managed forests.

These materials contain ECF (Elemental Chlorine Free)  
pulp and are 100% recyclable.

101

ANNUAL REPORT AND ACCOUNTS 2020 / BOOHOO GROUP PLCBOOHOO GROUP PLC
12 CASTLE STREET
ST HELIER
JERSEY JE2 3RT UK