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boohoo group

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FY2023 Annual Report · boohoo group
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BOOHOO GROUP PLC
ANNUAL REPORT & ACCOUNTS
FOR THE YEAR ENDED 28 FEBRUARY 2023

BOOHOO GROUP PLC 
A LEADING E-COMMERCE 
RETAIL GROUP

Founded in Manchester in 2006,  
boohoo is an inclusive and innovative global 
brand targeting young, value-orientated 
customers, pushing boundaries to bring 
its customers up-to-date and inspirational 
fashion, 24/7.

STRATEGIC REPORT
Chairman’s statement
Year in review 
Back to growth 
Our group
Our business model 
Our strategy
Strategy in action 
Our culture and people
Review of the business 
Financial review 
Risk management 
Climate report
Environmental, social and 
governance report
Ethical trade
Stakeholder engagement

02
04
06
08
10
12
14
16
21
24
29
40
50

62
66

GOVERNANCE
Board of directors 
Chairman’s governance statement 
Corporate governance report 
Directors’ report 
Directors’ remuneration report 
Annual report on remuneration 
Statement of directors’ responsibilities 

FINANCIAL STATEMENTS
Independent auditor’s report to the 
members of boohoo group plc 
Consolidated statement of 
comprehensive income 
Consolidated statement of 
financial position 
Consolidated statement of changes 
in equity 
Consolidated cash flow statement 
Notes to the financial statements 
Five-year financial summary

70
72
76
86
88
91
112

116

121

122

123

124
125
154

VISIT US ONLINE AT: BOOHOOPLC.COM

OUR CULTURE AND VALUES

PASSIONATE
AGILE
CREATIVE 
COMMERCIAL
TEAM

See page 16 for details. 

@BOOHOO

BOOHOO

@BOOHOO.COM

CHAIRMAN’S 
STATEMENT

Dear shareholders, 

Last year, I referenced the important 
progress we had made to complete our 
Agenda for Change programme and embed 
a new governance framework. Twelve 
months on, our dedication to strengthening 
every aspect of our group continues at 
pace. We remain extremely ambitious and 
confident in our ability to execute our 
growth strategy and deliver for our people, 
our shareholders, our suppliers and of course 
our growing customer base. 

STRATEGIC INVESTMENT 
Last year, we were delighted to appoint 
Shaun McCabe as our new CFO, following 
his two-year tenure as independent 
non-executive director. Shaun has vast 
experience in global online retailing and 
has held senior financial roles with Amazon 
and Asos, meaning he is perfectly placed to 
provide oversight and leadership in areas of 
both UK and international investment. 

Our distribution centre investment 
programmes are designed to unlock 
capacity and increase our competitive 
edge. Notably, this year, we will open our 
first international distribution centre in 
Pennsylvania, USA. This 1.1m sq. ft. facility 
will enable us to regain our sector-leading 
customer proposition in the US, overcoming 
the challenges posed by macroeconomic 
and global supply chain issues. The opening 
of this facility will expedite delivery times to 
our US customers from upwards of ten days 
to a highly competitive three days for most 
American states. 

The proximity of the facility to our extensive 
and growing US customer base will also see 
us, significantly, reduce our carbon footprint 
of servicing the American market. 

We began the automation of our Sheffield 
distribution centre in 2021, and this is 
now fully operational and delivering to our 
customers. Post automation, the site is 
regularly processing around 860k units per 
day, an increase of 147% pre-investment, 
and is realising a 49% reduction in 
staff costs. 

The acquisition of Debenhams in 2021 
presented an unrivalled opportunity for the 
group to grow our target addressable market 
and increase the share of wallet through a 
much broader product offering. Over the 
past 12 months, we have focused investment 
on talent acquisition, acquiring the right 
brand partners, driving increased awareness 
and rebranding the business for the 
21st century. This investment in Debenhams 
is beginning to unlock the brand’s potential, 
with over 1,600 new brand partners now 
in place, including beauty and fragrance 
leader Estée Lauder. We are making good 
progress towards realising our ambition of 
making Debenhams the great British digital 
department store through its capital-light 
marketplace model. 

REVENUE

£1.77BN

Up 43% over the last 
three years 

ACTIVE CUSTOMERS

18.0M

+29% over the last three years 

02

STRATEGIC REPORTBOOHOO GROUP PLC“We remain extremely ambitious and
confident in our ability to execute our
growth strategy and deliver for 
our people, our shareholders, our 
suppliers and of course our growing 
customer base.”

Our teams across the UK and beyond have 
been outstanding. Their commitment, loyalty 
and unrivalled talent is what sets us apart, 
and something we are very grateful for. I’d 
like to take this opportunity to thank each 
of them for their hard work and continued 
dedication. Their support mean that I am 
confident we will see a return to revenue 
growth as we exit the coming financial year. 

MAHMUD KAMANI 
Group Executive Chairman

2 May 2023

DRIVING EFFICIENCIES 
In response to macroeconomic challenges 
affecting the entire retail sector, our focus 
in the second half of the financial year was 
the implementation of a transformational 
cost-reduction programme to drive the 
efficiencies necessary to guide the group 
back to growth. Following a strategic 
review and a period of reorganisation of our 
business and brands, we have positioned the 
right people in the right places to effectively 
drive us forward. This programme was 
completed before the year end and will begin 
to realise the benefits in the year ahead. 

Technology is at the heart of everything that 
we do and is the platform upon which we 
have been able to rebuild the brands we have 
acquired over the last three years. In 2022, 
we began a programme to streamline our 
systems and reduce our reliance on external 
providers. Our project team is building a new 
proprietary Enterprise Resource Planning 
(ERP) system, which will revolutionise our 
operating systems, reduce costs and create 
greater efficiencies across the group. 

BACK TO GROWTH 
We have revisited our strategic priorities to 
guide the group back to growth within the 
next 12 months, as outlined on page 06. 
Collectively, we are motivated and determined 
to achieve our goals and will report on our 
progress over the coming months. 

ANNUAL REPORT & ACCOUNTS 2023

03
03

STRATEGIC REPORT 
YEAR IN REVIEW
SUMMARY OF 
FY2023 PERFORMANCE

Twelve months ago, the group set out a number of priorities to focus on factors within 
its control, that would enable it to rebound strongly as external conditions improved. We 
have seen significant progress in areas that underpin the group’s confidence in getting 
back to growth: 

•  Targeted reinvestment of supply chain savings into faster methods of freight, driving 

improved lead times

•  Inventory has been tightly managed and reduced significantly, down 36% year on year 
as at the end of February, with increased emphasis on near(er)-shore sourcing which 
has helped manage supply chain lead times and free cash flow 

•  The group went live with a major automation installation in Sheffield in Q3, driving 

significant efficiencies and capacity 

•  New wholesale partnerships launched with partners across established markets such as 

the UK, Europe, the Middle East and India 

•  Substantial progress has been made with our US distribution centre, which is set 

to open with a phased approach later this year. This will transform delivery times to 
our US customers and presents a material growth opportunity in the group’s largest 
international market

£1.77BN

SALES

18.0M

ACTIVE CUSTOMERS 

£63M

ADJUSTED EBITDA

Revenue
Gross profit
Gross margin
Adjusted measures(3):
Adjusted EBITDA(4)
% of revenue
Adjusted EBIT(5)
% of revenue
Adjusted profit before tax(6)
Adjusted diluted earnings per share(7)

Statutory measures:
Profit/(loss) before tax
Diluted (loss)/earnings per share
Net cash(2) at year-end

Notes:

2023
£ million

1,768.7
895.2
50.6%

63.3
3.6%
6.9
0.4%
(1.6)
(0.02)p

(90.7)
(6.13)p
5.9

2022
£ million

1,982.8
1,041.1
52.5%

125.1
6.3%
84.1
4.2%
82.5
4.39p

7.8
(0.32)p
1.3

Change on 
2022

(11%)
(14%)
(190bps)

(49%)
(270bps)
(92%)
(380bps)
(102%)
(100%)

(1,263%)
(1,816%)
+4.6m

2020
£ million

1,234.9
666.3
54.0%

126.6
10.2%
107.0
8.7%
108.3
5.88p

92.2
5.35p
240.6

Change on 
2020(1)

43%
34%
(340bps)

(50%)
(660bps)
(94%)
(830bps)
(101%)
(100%)

(198%)
(215%)
(234.7m)

1  Change on 2020, three years ago, compares current trading to the pre-pandemic period to give a better understanding of performance when compared to the unusual growth  

and characteristics of trade in 2020.

2  Net cash is cash less borrowings, excluding lease liabilities.

3  Adjusted items, which are not statutory measures, show the underlying performance of the group, excluding large, non-cash and exceptional items (note 1).

4  Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges and exceptional items. 

5  Adjusted EBIT is calculated as profit before tax, interest, amortisation of acquired intangible assets, share-based payment charges and exceptional items.

6  Adjusted profit before tax is calculated as profit before tax, excluding amortisation of acquired intangible assets, share-based payment charges and exceptional items.

7  Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired intangible assets, share-based payment charges 

and exceptional items. 

04

STRATEGIC REPORTBOOHOO GROUP PLCANNUAL REPORT & ACCOUNTS 2023

HIGHLIGHTS

FINANCIAL HIGHLIGHTS
•  Revenue £1.769 billion, down 11% vs last year, and up 

43% on 2020

•  UK revenues down 9% vs last year, and up 61% on 

2020, demonstrating significant market share gains 
over 3 years

•  International revenues down 13% vs last year, and up 

22% on 2020 

•  Gross margin 50.6%, down 190bps vs last year, reflecting 
Covid related cost pressures on raw materials and freight, 
and stock clearance

OPERATIONAL AND 
SUSTAINABILITY HIGHLIGHTS
•  18 million active customers, up from 13 million since 2020 
through organic growth and an increased brand portfolio, 
with a target addressable market of up to 500 million+ 
potential customers in our key markets

•  Developing a global infrastructure capable of supporting 

in excess of £4 billion of net sales, with automation driving 
significant efficiencies at our Sheffield warehouse, with an 
international distribution centre in the US enhancing our 
customer proposition 

•  Inventory has been reduced significantly, down 36% year 
on year or £101 million in absolute terms as at the end of 
February

•  Significant progress made with the Debenhams digital 

department store, with c.1,600 brands available on-site 
and a successful relaunch for Debenhams beauty 

•  Adjusted EBITDA of £63.3 million, down 49%, with 

•  Cost efficiency programme implemented, driving 

Adjusted EBITDA margin of 3.6% 

•  £91 million capital expenditure investment, building 
infrastructure for future growth, including Sheffield 
automation and US distribution centre

•  Strong cash generation with free cash flow of 

£30.2 million as a result of significant inventory and 
working capital improvements (2022: -£251.2 million), 
and balance sheet strength maintained with £136.1 million 
of unencumbered freehold assets, £5.9 million net cash 
and a £325 million Revolving Credit Facility, giving 
£331 million of liquidity headroom

simplification of organisational structure and warehouse 
network, delivering material cost savings 

•  Further progress on our sustainability strategy with the 

PrettyLittleThing marketplace, a clothing resale platform, 
launched in August 2022, and implementation of 
industry leading Fast Forward audit programme across 
all UK suppliers, resulting in raised standards within our 
supply chain 

05

STRATEGIC REPORTBACK TO GROWTH

Over the last three years, the group has achieved significant market 
share gains across its brand portfolio, particularly in the UK where 
our price, product and proposition resonates strongly with customers. 
We now have 18 million active customers with the potential to reach 
500 million+ globally across our key target markets.

Our confidence in the medium-term outlook is unchanged, as we continue to offer customers 
unrivalled choice in genuine fashion, inclusive ranges and great value pricing, giving them even 
more reasons to shop with us. For the year ahead, the priority and focus for the group is to get 
back to growth, and we have revisited our key areas of strategic focus. 

01

CUSTOMER FIRST
Fashion and the customer are the 
lifeblood of our business. We offer our 
customers unrivalled choice, with up 
to 4,000 new lines added every week 
across our brand portfolio. As supply 
chain inflation headwinds ease, we 
will reinvest some of these savings to 
reinforce our value credentials. We 
deliver a great experience for our 
customer and will continue to invest to 
improve customer lifetime value through 
delivery of the latest trends, outstanding 
value and a great experience.

02

INVESTING FOR GROWTH
The opportunity for growth is significant. 
Our test & repeat model gives customers 
the latest fashion and great value, and our 
supply chain helps us deliver short lead 
times. Best-in-class logistics are being 
upgraded through extensive automation 
in our Sheffield distribution centre, with 
the opening of a local distribution centre 
in the US later in the year driving a step 
change in our customer proposition in 
our second largest market. Wholesale 
and marketplace offer a key opportunity 
in new markets, and investments to 
expand our brands’ reach to a global 
social audience will build international 
awareness as we unlock the global 
opportunity for the group.

OUR COMMITMENT TO SUSTAINABILITY
We are determined to play our part in reducing the environmental impact of 
clothing and our operations through our increased focus on sustainability, to 
operate in a socially conscious manner, and endeavour to uphold the highest 
standards of governance. 

For more information on our approach to ESG, go to pages 52 to 55 of 
the Strategic Report. Our Sustainability Strategy can also be found on the 
group’s website www.boohooplc.com/sustainability. 

03

DELIVERING SUSTAINABLE 

RETURN ON INVESTMENT (ROI)

Significant progress has been made on 

reducing overheads, with a cost base that 

is now reflective of the current operating 

environment and will be leveraged as growth 

returns. Inventory has been managed tightly, 

declining by 36% year on year or over 

£100 million in absolute terms. In the year 

ahead, the group will be investing in reducing 

inventory lead times as air capacity increases, 

supporting a leaner, lighter, faster inventory 

model that can very quickly put relevant 

fashion in front of our customers and unlock 

additional working capital. 

Over the medium term we are planning 

to rebuild profitability back to a 6% to 8% 

adjusted EBITDA margin target and getting 

back to double digit growth through: investing 

in our product, price and proposition, 

unlocking input cost deflation, reducing 

returns, delivering volume growth, leveraging 

our operating model and delivering growth 

internationally through our wholesale and 

marketplace proposition as well as retail.

06

STRATEGIC REPORTBOOHOO GROUP PLC01

02

CUSTOMER FIRST

INVESTING FOR GROWTH

Fashion and the customer are the 

The opportunity for growth is significant. 

lifeblood of our business. We offer our 

Our test & repeat model gives customers 

customers unrivalled choice, with up 

the latest fashion and great value, and our 

to 4,000 new lines added every week 

supply chain helps us deliver short lead 

across our brand portfolio. As supply 

times. Best-in-class logistics are being 

chain inflation headwinds ease, we 

upgraded through extensive automation 

will reinvest some of these savings to 

in our Sheffield distribution centre, with 

reinforce our value credentials. We 

deliver a great experience for our 

the opening of a local distribution centre 

in the US later in the year driving a step 

customer and will continue to invest to 

change in our customer proposition in 

improve customer lifetime value through 

our second largest market. Wholesale 

delivery of the latest trends, outstanding 

and marketplace offer a key opportunity 

value and a great experience.

in new markets, and investments to 

expand our brands’ reach to a global 

social audience will build international 

awareness as we unlock the global 

opportunity for the group.

03

DELIVERING SUSTAINABLE 
RETURN ON INVESTMENT (ROI)
Significant progress has been made on 
reducing overheads, with a cost base that 
is now reflective of the current operating 
environment and will be leveraged as growth 
returns. Inventory has been managed tightly, 
declining by 36% year on year or over 
£100 million in absolute terms. In the year 
ahead, the group will be investing in reducing 
inventory lead times as air capacity increases, 
supporting a leaner, lighter, faster inventory 
model that can very quickly put relevant 
fashion in front of our customers and unlock 
additional working capital. 

Over the medium term we are planning 
to rebuild profitability back to a 6% to 8% 
adjusted EBITDA margin target and getting 
back to double digit growth through: investing 
in our product, price and proposition, 
unlocking input cost deflation, reducing 
returns, delivering volume growth, leveraging 
our operating model and delivering growth 
internationally through our wholesale and 
marketplace proposition as well as retail.

ANNUAL REPORT & ACCOUNTS 2023

07

STRATEGIC REPORTOUR GROUP

The group’s vision is to 
lead the global fashion 
e-commerce market. 

What started as one brand, growing 
extensively in the UK and internationally, 
is today a platform of multiple brands 
servicing over 18 million customers globally, 
generating more than £1.7 billion of sales.

boohoo offers the most up-to-date 
fashion at incredible prices with unbeatable 
choice, great quality and excellent service. 
The brand’s core values are fun, fashion, 
social and inclusive. This translates into 
a product range for every young woman 
around the world. 

Combining cutting-edge design with an 
affordable price tag, boohooMAN brings 
young men the latest styles and looks in a 
youthful package, 24/7. 

PrettyLittleThing is a youthful trend leader 
in online women’s fashion, offering a wide 
range of products at great prices, supported 
by an engaging global social media presence. 
The brand aims to help every girl feel like a 
celebrity with her clothes. 

Rooted in LA, Nasty Gal is a bold and 
distinctive brand for fashion-forward, 
free-thinking young women, offering limited 
edition clothing and vintage pieces to a 
global audience. The brand’s largest market 
so far has been in the USA, giving them 
a global reach with enormous potential 
for growth. 

MissPap is aimed at fashion-conscious 
young women who love fashion and want 
to create looks that are worth sharing 
with friends. 

Karen Millen is known globally for creating 
beautifully crafted fashion for confident 
women who know their own style. Targeted 
at driven and career-minded women in their 
30s and 40s, the brand offers high-quality 
clothes for that modern, polished and 
feminine look. 

Coast believes that life is for living, fashion 
should be fun and dressing up is for every 
day. The brand produces versatile pieces 
that are easy to wear and are an effortless 
addition to a woman’s own style. 

Oasis creates hard-working easy pieces 
that are made for modern life and non-stop 
schedules. The brand’s collection of crafted 
silhouettes, beautiful shapes and pretty 
detailing breathes life into faithful staples. 

Warehouse is a British-born fashion brand 
with a city state of mind. With trending 
pieces designed for every moment, an urban 
edge and essence of tough femininity, the 
brand captures the spirit of club culture 
in styles that look good now and even 
better later. 

Dorothy Perkins is a feminine, versatile and 
affordable brand with rich British heritage. 
The brand has been inspiring and dressing 
women for over 100 years, striving to 
provide flattering fits across all pieces with 
the mantra; if you feel good, you should 
wear it. 

‘We understand real women and design 
clothes to help them look and feel great.’ 
Wallis is a British brand offering exclusive, 
modern styles aimed at women in their 30s 
and 40s. 

Burton is a British brand offering menswear 
clothing and accessories that combine 
heritage tailoring with modern style. Burton’s 
exclusive collection includes everything from 
suits to casuals. 

A digital department store offering fashion, 
beauty, sport and homeware to our 
customers. The Debenhams marketplace 
provides its customers with a unique, 
differentiated and exclusive mix of brands, 
extending the group’s target addressable 
market through its capital-light, low-risk 
marketplace model. 

08

STRATEGIC REPORTBOOHOO GROUP PLCWHAT SEPARATES BOOHOO GROUP FROM  
OTHER APPAREL RETAILERS?
01

02

03

A flexible and agile sourcing model, 
allowing the group to operate with 
speed, underpinning our fashion 
credentials and ability to disrupt, giving 
more choice, minimising risk, and great 
value for our customer.

A highly engaged global audience 
with more than 65 million followers 
globally and over 18 million active 
customers across our brands – giving 
unparalleled reach.

A scalable in-house platform, 
with proprietary technology 
offering e-commerce expertise, 
best-in-class logistics and great 
customer service.

WHAT WILL DRIVE OUR GROWTH?

Being closer to our customer
We currently operate a distribution network from the UK. 
The opening of a US distribution centre in 2023 drives a step 
change in our proposition and ability to disrupt and grow market 
share in North America.

Understanding our markets
Each brand has its own roadmap for growth. Through price, 
proposition, people and marketing investments across key 
territories, we will deliver growth and market share gains across 
key markets.

Multiple routes to market
Wholesale and marketplace offerings in new markets will allow us to 
test demand without significant marketing investment. As markets 
mature, we will work with our partners to give different customer 
cohorts complementary D2C (direct to consumer), wholesale and 
marketplace offerings.

Unlocking supply chain opportunities
As supply chains normalise, we will look to drive speed, turn 
inventory faster and utilise cost opportunities to reinvest into 
our proposition.

Using technology to help drive 
customer engagement 
Continued technology investments will support better 
engagement, ensuring a shopping experience that matches our 
product offer.

Allowing our customers to grow with us
The group’s brands include something for everyone – the boohoo 
customer of today is the Karen Millen customer of tomorrow. 
Continued investments across our brand portfolio in price, product 
and proposition to drive a great customer experience will help to 
drive lifetime value.

Debenhams: our digital department store
Unlocking Debenhams’ significant potential presents upside for 
market share gains across fashion and new product areas including 
home, electronics and beauty, all through its capital-light, low-risk 
marketplace model.

Our platform and people
Our technology and infrastructure platform supports our brands’ 
growth ambitions. Within the group, our colleagues embody our 
values: Passionate, Agile, Creative, Commercial, Team.

09

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023OUR BUSINESS MODEL 

DELIVERING VALUE FOR OUR STAKEHOLDERS
Our relationships and resources combined with our insight and understanding of changing consumer 
demands has helped us to build a business platform that delivers value to all our stakeholders.

HOW WE OPERATE
We design, source, market and sell fashion clothing, shoes, accessories and beauty products to 
16–45-year-old consumers globally. We implement a ‘test and repeat’ model that brings the latest 
trends and fashion inspiration in a matter of days or weeks to our consumers across the world.

DESIGN AND 
INSPIRATION

O1

Our skilled designers and buyers have their 
fingers on the pulse of fashion around the world 
to spot the latest trends.

AND PRODUCTION

O2SOURCING 

Buyers tap into a global network of approved 
suppliers to find the best mix of quality and price 
to deliver outstanding value to our customers.

O3MARKETING 

AND CUSTOMER 
ENGAGEMENT

We connect with our consumers through social 
media and innovative advertising, supported 
by influencers and celebrities, and through our 
engaging websites and apps, offering customers 
the very best online shopping experience.

O5ENGAGEMENT 

AND REPEAT

Sophisticated monitoring of marketing and 
product success enables us to respond rapidly to 
consumer demand and optimise customer reach.

O4DELIVERY AND 

CUSTOMER CARE

Great customer service is provided by a 
comprehensive choice of delivery options and 
payment methods, and a highly rated customer 
service centre takes care of the entire 
customer journey.

10

STRATEGIC REPORTBOOHOO GROUP PLCANNUAL REPORT & ACCOUNTS 2023

RELATIONSHIPS AND RESOURCES
Relationships
EMPLOYEES
Our employees are our greatest asset, delivering a truly 
awesome package of skills and knowledge that enables us to 
tackle the most challenging feats.

SUPPLIERS
We have developed a comprehensive network of suppliers from 
all corners of the world, and we continue to work with them to 
bring us the product and services that drive our success.

CUSTOMERS AND PARTNERS
Our customers and partners are our lifeblood. We engage, 
listen, learn, create and repeat successfully. Our partners help 
us reach customers, globally.

Resources
BRANDS
A portfolio of diverse brands with a rich heritage and consumer 
loyalty, renewed and developed for today, enables us to grow 
market share.

INFRASTRUCTURE
We have invested millions in state-of-the-art, automated 
distribution centres and great office facilities for our 
talented teams.

TECHNOLOGY
Our formidable technology platform comprises best-of-kind 
systems and enables us to operate a huge volume business with 
efficiency and accuracy.

FINANCIAL
Financial resources from our shareholders have been boosted 
by retained profits that have enabled us to build a business with 
the capacity for investment and acquisitions.

ENVIRONMENT
The group’s economic health is dependent on the use of natural 
resources. The group recognises that managing and maintaining 
these resources is critical for long-term sustainable growth.

VALUE GENERATED FOR 
STAKEHOLDERS 
Employees
We provide our employees with the opportunity to develop 
their skills and experience in a dynamic business and give 
them a share in its success through share ownership plans 
and bonuses.

Suppliers
We operate with our suppliers in a transparent way, enabling 
suppliers to participate in our success as we grow and 
work to improve factory standards. We have invested in 
building a more visible, more sustainable supply chain of 
approved partners.

Customers
We provide our customers with great products and value at 
prices below those of the high street and with a service that 
is convenient and safe at home.

Community
We engage with the wider community through our charitable 
work, the Garment and Textile Workers’ Trust and through 
the provision of jobs in our offices and distribution centres 
that benefit the local area and our suppliers.

Shareholders 
Investors have the opportunity for capital growth from the 
enlarged group and the potential 500 million addressable 
customer base across the key target markets of the UK, the 
US and Europe.

See page 66 for how we engaged with our stakeholders  
during the year. 

11

STRATEGIC REPORTOUR STRATEGY 

Our focus is to deliver the latest fashion at great prices, 
with best-in-class customer proposition and service. 

To this end, we have a plan of continuous investment in our systems, infrastructure 
and technology to ensure we offer an optimal online shopping experience as we look 
to build for the future and further cement our position as a leader in global fashion 
e-commerce. This strategy rests on five areas of strategic focus.

O2PRODUCT

STRATEGIC FOCUS
The product is at the heart of what we 
do. Our teams take inspiration from the 
latest trends from around the world, 
launching hundreds of new products daily. 
Our extensive global sourcing network and 
focus on short lead time means we have a 
supply chain that is scalable and agile.

PROGRESS IN THE YEAR
•  Investments to bring quality control and 

assurance closer to our suppliers, enabling 
improved quality and helping to improve 
lead times

•  Ongoing focus on having ‘the right stock’, 
using nearshore sourcing to reduce lead 
times and stock covers and resulting 
in year-end stock holding being down 
35% on the prior year

O1BRANDS

STRATEGIC FOCUS
Our group consists of 13 distinct 
brands, which represent the lifeblood 
of the group, collectively servicing 
over 18 million customers, globally. 
We continue to invest strategically to 
support and grow them, in markets 
where we believe each brand has 
opportunity to maximise its potential, 
with wholesale and marketplace 
channels supporting brand awareness.

PROGRESS IN THE YEAR
•  boohoo partnered with Kourtney 
Kardashian Barker to launch a 
new range of more sustainable, 
affordable clothing

•  There has been considerable 
growth of the number of 
concession partners on the 
Debenhams marketplace, giving 
more availability to customers

•  The US distribution centre is on 
track to go live in summer 2023, 
offering step change in brand 
delivery proposition from ten days 
to three days and enabling next 
day delivery to key US and North 
American markets

O3CUSTOMER 

EXPERIENCE

STRATEGIC FOCUS

O4PLATFORM

O5PEOPLE

STRATEGIC FOCUS

STRATEGIC FOCUS

With over 18 million customers across 

We have developed a unique platform 

Our people are the fabric of our business. 

our brands and an extensive social media 

through years of investment in 

We want everyone who works with us, 

following, the group is focused on how 

technology and processes, supply chain 

directly or indirectly, to be treated fairly, 

we capture, use and optimise customer 

relationships and with the expertise of 

to have the opportunity to realise their 

data. This will support decision making 

a great team of people. This platform 

full potential and to be proud to be part 

that can drive customer lifetime value 

enables us to penetrate markets and 

of the boohoo family. Our culture is our 

and the channels through which we can 

expand rapidly, operating multiple brands 

greatest USP as an employer. From the 

understand and acquire our customers 

as we progress with our ambition to lead 

moment we welcome the best talent 

of the future.

the online fashion market.

through the door, we work hard to help 

them meet their career aspirations.

PROGRESS IN THE YEAR

PROGRESS IN THE YEAR

PROGRESS IN THE YEAR

•  We continue to use customer feedback 

•  Development of in-house purchase 

•  In August, we received a Pride 

to formulate product development and 

order and supply chain management 

365 award that marks our genuine 

improve customer journeys

applications, which now integrate with 

efforts and intentions to support 

•  The group continues to hold ‘Voice 

of the Customer’ sessions, across 

multiple stakeholder groups including 

supply chain, product and finance

•  We run customer focus groups, inviting 

our customers into the business to 

share their opinions on topics as 

diverse as sustainability, social media 

and suiting, amongst others

our third-party logistics providers, 

LBGTQ+ communities

giving a seamless end-to-end view of 

our orders from placement through 

to fulfilment

•  For the fourth year in a row, the 

median gender pay gap data for the 

group is in favour of females, and for 

•  Working to move off our legacy 

the second year running, this is true for 

financial systems onto a composable 

our mean gender pay gap

platform that enables international 

operations and has the flexibility for us 

to enhance our capabilities in key areas 

for the business – a virtual Enterprise 

Resource Planning (ERP) system

•  The launch of our new collaborative 

hiring platform and careers site in 

April 2022 saw us attract more 

top talent, even during one of the 

most challenging talent markets in 

recent history

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BOOHOO GROUP PLC 
ANNUAL REPORT & ACCOUNTS 2023

O1BRANDS

O2PRODUCT

STRATEGIC FOCUS

STRATEGIC FOCUS

Our group consists of 13 distinct 

The product is at the heart of what we 

brands, which represent the lifeblood 

do. Our teams take inspiration from the 

of the group, collectively servicing 

latest trends from around the world, 

over 18 million customers, globally. 

launching hundreds of new products daily. 

We continue to invest strategically to 

Our extensive global sourcing network and 

support and grow them, in markets 

focus on short lead time means we have a 

where we believe each brand has 

supply chain that is scalable and agile.

opportunity to maximise its potential, 

with wholesale and marketplace 

channels supporting brand awareness.

PROGRESS IN THE YEAR

PROGRESS IN THE YEAR

•  boohoo partnered with Kourtney 

•  Investments to bring quality control and 

Kardashian Barker to launch a 

new range of more sustainable, 

affordable clothing

assurance closer to our suppliers, enabling 

improved quality and helping to improve 

lead times

•  There has been considerable 

•  Ongoing focus on having ‘the right stock’, 

growth of the number of 

concession partners on the 

using nearshore sourcing to reduce lead 

times and stock covers and resulting 

Debenhams marketplace, giving 

in year-end stock holding being down 

more availability to customers

35% on the prior year

•  The US distribution centre is on 

track to go live in summer 2023, 

offering step change in brand 

delivery proposition from ten days 

to three days and enabling next 

day delivery to key US and North 

American markets

O3CUSTOMER 

EXPERIENCE

O4PLATFORM

STRATEGIC FOCUS
With over 18 million customers across 
our brands and an extensive social media 
following, the group is focused on how 
we capture, use and optimise customer 
data. This will support decision making 
that can drive customer lifetime value 
and the channels through which we can 
understand and acquire our customers 
of the future.

STRATEGIC FOCUS
We have developed a unique platform 
through years of investment in 
technology and processes, supply chain 
relationships and with the expertise of 
a great team of people. This platform 
enables us to penetrate markets and 
expand rapidly, operating multiple brands 
as we progress with our ambition to lead 
the online fashion market.

PROGRESS IN THE YEAR
•  We continue to use customer feedback 
to formulate product development and 
improve customer journeys

•  The group continues to hold ‘Voice 
of the Customer’ sessions, across 
multiple stakeholder groups including 
supply chain, product and finance

•  We run customer focus groups, inviting 
our customers into the business to 
share their opinions on topics as 
diverse as sustainability, social media 
and suiting, amongst others

PROGRESS IN THE YEAR
•  Development of in-house purchase 
order and supply chain management 
applications, which now integrate with 
our third-party logistics providers, 
giving a seamless end-to-end view of 
our orders from placement through 
to fulfilment

•  Working to move off our legacy 

financial systems onto a composable 
platform that enables international 
operations and has the flexibility for us 
to enhance our capabilities in key areas 
for the business – a virtual Enterprise 
Resource Planning (ERP) system

O5PEOPLE

STRATEGIC FOCUS
Our people are the fabric of our business. 
We want everyone who works with us, 
directly or indirectly, to be treated fairly, 
to have the opportunity to realise their 
full potential and to be proud to be part 
of the boohoo family. Our culture is our 
greatest USP as an employer. From the 
moment we welcome the best talent 
through the door, we work hard to help 
them meet their career aspirations.

PROGRESS IN THE YEAR
•  In August, we received a Pride 

365 award that marks our genuine 
efforts and intentions to support 
LBGTQ+ communities

•  For the fourth year in a row, the 

median gender pay gap data for the 
group is in favour of females, and for 
the second year running, this is true for 
our mean gender pay gap

•  The launch of our new collaborative 
hiring platform and careers site in 
April 2022 saw us attract more 
top talent, even during one of the 
most challenging talent markets in 
recent history

13

STRATEGIC REPORTSTRATEGY IN ACTION

PLATFORM

AUTOMATION IN SHEFFIELD DISTRIBUTION CENTRE
Overview
To support the growth of the business, the supply chain team implemented a 
state-of-the-art automation solution in the Sheffield Fulfilment Centre (UK2). 
The total investment was £125 million and generated a payback of between four 
and five years based on improved productivity and a variety of efficiency savings. 
The capacity of the site has also increased with stockholding and throughput 
doubling. This investment is part of the wider supply chain strategy to build 
capacity for the business and support long-term profitability. 

Timeline
The Sheffield site opened in 2018 as a manual pick and pack operation to support 
the rapid growth of PrettyLittleThing. In 2020, the business approved the case for 
automation following a comprehensive tender with SSI Schaeffer selected as the 
supplier based on the strength of their proposal and a track record of comparable 
installations. The build and implementation took place alongside a live operation 
during COVID-19 with the project and operations teams working closely to 
manage disruption, still achieving record volumes during peak 2021 at the height 
of the install. The first phase of around two-thirds of the automation went live 
successfully in September 2022 following a full migration from the incumbent 
system to a new warehouse management and control system, with the final third 
of the automation due to follow in September 2023. 

Solution
The solution brings together two major components in the form of a goods-to-
person shuttle system that eliminates the lengthy pick walks associated with the 
previous manual operation and a pouch sortation system that allows products 
to be picked in efficient batches and sorted to customer orders for packing. 
The pouch sortation system also utilises a dynamic buffer to further increase pick 
efficiency with a concept known as ‘predictive picking’, which uses algorithms to 
pick items based on anticipated orders. 

Benefits
•  Increased productivities across all areas, most notably pick and pack

•  Doubled output and stockholding capacity

•  Improved customer proposition through shorter processing time enabling later 

cut off

•  70% reduction in accidents due to safer processes (site is 2+yrs RIDDOR free)

•  60% reduction in attrition

•  Aligns with sustainability agenda as we progress with solar install

Strategic outlook
The automation investment in Sheffield was not the group’s first. In 2018, the 
group implemented a pouch sortation system in the Burnley Fulfilment Centre 
(UK1), which continues to deliver benefits. Sheffield took this concept a stage 
further, and, as we look ahead to future developments, we see automation as a 
competitive advantage that we will continue to leverage in our key markets.

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14

“This investment is 
part of the wider 
supply chain strategy 
to build capacity 
for the business and 
support long-term 
profitability.” 

BOOHOO GROUP PLC 
US DISTRIBUTION CENTRE
Overview
Our supply chain network strategy takes our long-term sales 
projections and maps out how we service this demand with the 
most efficient supply chain infrastructure. During this process, we 
identified an opportunity to create additional capacity while enabling 
us to serve our North American customers with faster carriage by 
developing a group fulfilment centre in the US. This is one of the 
largest transformations the group will have ever undertaken. This 
change impacts operations across all functions including product, 
business, supply chain and this investment will lay the foundation to 
support continued growth in our second biggest market.

Timeline
The business case for a US fulfilment centre was thoroughly 
evaluated throughout 2021 with approval by the group’s board in 
Q2 2022. During this time, we completed a property search, a 3PL 
(third-party logistics) tender to operate the site, a solution design 
and a business impact assessment. We signed a lease on a property 
and selected a 3PL partner in Q2 2022 and commenced the site 
fit-out in Q3 2022 once the physical building was completed. 
Our first brand to go live is PrettyLittleThing planned in Q3 2023, 
followed by Nasty Gal with boohoo, boohooMAN and Karen Millen 
all planned to go live in early 2024. 

Solution
The site is just over 1m square feet and is located in Elizabethtown, 
Pennsylvania in the North East of the US. This location was selected 
due to the favourable carriage lead times to the eastern coast where 
the majority of our customers are located. The location also supports 
a future second site on the western coast, which will further enhance 
service levels when we reach the appropriate scale. The solution will 
initially be a manual operation, which is proven in our UK sites and 
quicker to implement, with a view that, longer term, we will automate 
the site to increase capacity and drive efficiency. DHL were selected 
as the 3PL partner to operate the site due to their proven track 
record of e-commerce operations in North America, which gives us 
added security for such a significant strategic venture.

Benefits
•  Improved service proposition by 5–7 days, which will enhance 

customer experience and drive increased sales

•  Reduced carriage costs and carbon footprint due to despatching 
closer to end customer and additional capacity to support our 
growth in North America

Strategic outlook
Investing in our key markets is essential to deliver our growth 
ambitions. We have grown our US market into a significant business 
by servicing demand from our UK fulfilment centres on a longer lead 
time, and we are extremely excited to be able to offer our customers 
a step change in the level of service. Looking ahead, we will continue 
to invest in the US as scale dictates and are actively looking at where 
we can replicate this approach in other key international markets.

“We identified an opportunity to 
create additional capacity whilst 
enabling us to serve our North 
American customers with faster 
carriage by developing a group 
fulfilment centre in the US.”

15

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023OUR CULTURE  
& PEOPLE

OUR CULTURE AND VALUES
We are proud of our unique culture, which is defined 
by our PACCT (Passion, Agile, Creative, Commercial 
and Team) values.

We have woven PACCT throughout our people 
journey at every touchpoint. Our people are the fabric 
of the business, and our PACCT values shape how we 
show up to work each day.

PACCT VALUES

PASSION
We love what we do. Believing in boohoo and believing in ourselves. 
Each day, we are inspired to be the best we can be. We are committed 
and focused on giving our customers the experience they want.

AGILE 
We are constantly evolving to stay one step ahead. We embrace 
change and grab opportunities with both hands. We are lean, efficient 
and effective.

CREATIVE 
We are unique, aspirational and always boohoo. We’re not afraid to 
do things our way and dare to be different. We’re creative in thinking 
and design.

COMMERCIAL
We are confident, decisive and entrepreneurial. We leverage data and 
our intuition to make bold choices. We always ensure that the customer 
experience and profit are integral to every decision.

TEAM 
We listen and respond where everyone’s contribution is valued. 
Building success through our people and sharing in it together.  
We always have fun along the way.

16

STRATEGIC REPORTBOOHOO GROUP PLCOUR PEOPLE 
We recognise our colleagues are our biggest asset. From diversity and 
inclusion (D&I) to strategic talent management and development, 
we couldn’t be prouder of the progress we have made over the last 
12 months. We’ve increased our engagement and wellbeing activities, 
taken steps to see things from our colleagues’ perspective, and 
focused on initiatives that will ensure our colleagues feel supported 
by the business.

All of our activity has been driven on the back of our people strategy 
which reflects our vision of ‘celebrating, learning and supporting each 
other every day’. Our strategy contained five key pillars, which have 
shaped our thinking, interventions and where we have placed our 
focus over the last 12 months. We have laid the groundwork for even 
further progress in the year ahead, which will be delivered with our 
PACCT values at the forefront by our talented people team.

OUR D&I JOURNEY 
The last 12 months have marked the most exciting chapter of our 
D&I story so far, with over 150 members of the senior leadership 
team attending training on the importance of D&I in the workplace. 
Our culture and values promote a diverse and inclusive workplace and 
we have seen significant positive change and engagement through 
our D&I programme. 

Our D&I Committee offers guidance and counsel for creating the 
best experience for all our people. Our D&I Committee:

•  Gives its views on boohoo policies and initiatives

•  Sponsors and supports our Employee Network groups 

•  Writes content and communications linked to our D&I focuses

•  Attends quarterly meetings and upskills sessions to broaden 

its knowledge 

•  Suggests learning content and educational activities

•  Reviews materials and documents through a D&I lens 

In August, we received a Pride 365 award that marks our genuine 
efforts and intentions to support LBGTQ+ communities. We 
undertook an engagement survey of our Manchester brands and 
talked to our teams about our current LBGTQ+ events, support and 
policies. Pride 365 also looked at the steps we had taken already on 
our D&I journey and our upcoming priorities for the next 12 months. 

“We are very proud to have an organisation 
such as boohoo group join our other 
partners, as they are willing to walk the 
walk and be authentic in their support 
towards the LGBTQ+ community 
every day of the year, not just during 
Pride season.”

JACK MIZEL
CEO of Pride 365

We have built a strong relationship with 
Diversity in Retail, who have equipped 
us with the knowledge to make bigger 
and bolder diversity commitments. 
This partnership is priceless in helping 
us navigate the evolving landscape 
and means we’re part of a fantastic 
networking group with fellow retailers.

We also celebrate and observe significant dates across 
our multicultural calendar, and, for the third year in 
a row, we celebrated National Inclusion week with 
Inclusive Employers. Here’s our D&I journey from the 
last 12 months:

•  Pride 365 Certified due to our commitment to, and 
support of, the LGBTQ+ community. New regular 
podcast introduced that focuses on underrepresented 
groups and open discussions about D&I. Connects 
our teams and special guests

•  Supply Chain ‘lunch and learns’ to celebrate our 

diverse workforce 

•  D&I statement added to our PACCT behaviours 

•  PLT hosted its first employee network group, which 

focused on working parents and celebrating how hard 
mums and dads work across our sites 

•  We introduced a D&I-focused question in our 

colleague survey 

•  We enrolled colleagues on our Senior Ethnic Future 

Leader Programme with Diversity In Retail

•  Our D&I family represented the business at the 

Diversity In Retail summit

17

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023OUR CULTURE & PEOPLE

CONTINUED

THINK EQUALITY. 
THINK BELONGING.
Our pay frameworks are proudly gender-neutral. For the fourth 
year in a row, the group’s median gender pay gap data is in favour of 
females, and for the second year running, this is true for our mean 
gender pay gap. As of the end of February 2023, female colleagues 
made up 48% of our workforce and currently hold 44% of senior 
management positions.

We’re passionate about all talent, at all ages. The average age of a 
colleague working across the group is 34. 

WE’RE ALWAYS   
THINKING ABOUT OUR TEAMS.
We take our colleagues’ happiness and wellbeing seriously. They’re 
the fabric of our business, so we’ve focused our time and passion 
on what will really make a difference, such as financial wellbeing and 
mental health support. These interventions don’t just pay lip service 
to what big businesses should be doing. They are true to our PACCT 
values, and our actions speak louder than words.

Each year, we take time to openly, and honestly, discuss the topic 
of mental health with our people and the last 12 months have 
been no exception. Our managers have the opportunity to receive 
extra training so they can support their people through difficult 
moments. We have Mental Health First Aiders to spot, signpost and 
support when people need a listening ear. We continue to invest in 
our Employee Assistance Programme and proudly give our teams 
access to professional counselling thanks to a partnership with Calm 
and Mind.

Focusing on financial wellbeing is close to our hearts and we have 
offered our colleagues training on how to manage their budgets 
effectively. Our people notice the little things we do, and they love 
being surprised with free pizza, pancakes and other foodie treats. 

The beauty of our culture and approach to colleague engagement 
is that we make sure everyone can join in. We give our people 
flexibility for how they want to chat and socialise. From ultimate 
pamper moments to crafty workshops and everything in between, 
our boohoo family and PLT Instagram accounts really showcase the 
creativity that goes into colleague engagement. 

18

THINKING ABOUT   
WHAT OUR PEOPLE TELL US. 
We recognise the importance of listening to our people 
and understanding how they feel. We utilise a variety of 
engagement methods to gain insights from our teams, 
so we can focus on what matters most. 

LISTENING SESSIONS 
These focus groups bring our teams 
together to talk about topics that matter to 
them most. 

THIS OR THAT
Our teams love instant gratification and 
seeing their feedback immediately taken on 
board. This tool gives us an instant read for 
our team’s morale and feelings whenever we 
need it. We use it to help identify quick wins, 
and so our team can vote for the quick perks 
that matter to them.

SURVEYS
Our colleague survey gives us insights 
into life at boohoo, and we mix the topics 
up depending on what’s important to our 
colleagues right now.

STRATEGIC REPORTBOOHOO GROUP PLCTHINK LEARNING. THINK FAST. THINK 2023. 

Our Talent Development team has a sharp focus on nano 
learning and on-demand content, including through channels 
such as Spotify and our exclusive YouTube channel. Our 
people want to learn in a way that fits their day, so we have 
developed infographics and webinars built with busy people 
in mind. Unsurprisingly, some of our biggest wins have 
come from teams simply getting together across our sites 
and sharing real-life stories and experiences. In the last 
12 months, we’ve delivered over 200 sessions across the 
business, each written directly for our people to help them be 
the best version of themselves. We love it when learning goes 
beyond a trainer talking at the front of a room. For us, it’s all 
about learning from each other. 

“Engaging and direct workshop 
pitched really well to the levels 
and teams present. A great mix of 
presenting and interaction.”

“Really informative and practical tips 
that can easily be implemented into 
my day-to-day role.”

“It was extremely helpful and realistic 
ways of working to help manage.”

“Really helped offer a new perspective 
of how to view difficult conversations 
and the positive impact they can have 
on the team.”

“Informative, interactive, new things 
haven’t heard before.”

“Really Informative and feel like I now 
have the confidence and knowledge 
of what it takes to be a good manager 
when the time comes for me to 
manage a team.”

“Engaging and thought-provoking 
session.”

WE THINK LEADERSHIP   
IS MORE THAN A BUZZWORD.
We have focused on developing leadership within our ranks. 
Our managers enjoy getting together to talk through their 
experiences, challenges and opportunities with the people they lead 
and each other. We’re working on becoming even better leaders 
through our Learning Lab sessions, such as emotional intelligence and 
meeting colleagues’ expectations. 

Another highlight of last year was our mentor programme. There 
has been increased participation across our sites, and our mentors 
have been fantastic at helping their colleagues shine. By providing 
guidance, support and opportunities to grow, they’ve created 
an environment in which everyone can thrive and reach their 
full potential. 

Leaders know that great team dynamics show up in people’s 
performance and how much they engage with the business. We host 
team days and interventions, from psychometrics to team bonding 
events. This way, everyone can step away from a desk and reconnect 
with each other on a deeper level, which leads to even better work 
culture and productivity.

We have two flagship programmes that raise our leaders’ ambitions 
and skill levels. LEAD is for ‘Head of’ top talent and takes some of 
our brightest stars on a journey of self-awareness and growth. LEAD 
is also focused on D&I, which we showcase in an immersive event 
run by the charity Common Purpose. Our learners agreed it was a 
pivotal moment in their leadership journey. Our boohoo Leadership 

Programme (BLP) also features the best facilitators, coaches and 
psychometrics in the business world to transform thinking and, 
ultimately, influence the wider business’s point of view. 

In March, we launched our new performance reviews. The new 
forms have been created directly with our people’s ambitions and 
progression in mind. The new forms are built around our updated 
PACCT values, so if our teams want to progress and move up to 
the next level, they must embed our values into everything they do. 
Building PACCT into everyday activities allows us to go beyond just 
thinking or talking about values and to living and breathing them. 

THINK NEXT-LEVEL EXPERIENCE.  
THINK EARLY CAREERS.
We have more than 120 dedicated learners working on 
apprenticeships across multiple departments These individuals have 
ambition and passion for what they do, and we couldn’t be prouder. 
Now we’ve found our flow, we can’t wait to bring on even more 
apprentices this year. Completing an apprenticeship with us means 
never being on your own; our learners always have a hotline to 
Talent Development if they need a hand or friendly advice.

The group’s work placement programme is now in its fifth year, 
providing students with a taster of fashion industry life and helping 
them get on the career ladder. This year, our students were placed 
across the IT, Buying, Marketing and Merchandising teams. We are 
equally proud of our Graduate Programme, which provides graduates 
with development opportunities, responsibility and exposure that 
they won’t find anywhere else. 

19

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023OUR CULTURE & PEOPLE

CONTINUED

WE’VE REALLY THOUGHT   
ABOUT RECRUITMENT.

We have made significant improvements in our recruitment 
processes, with the launch of our new collaborative hiring platform 
and careers site in April 2022. This enabled us to attract top talent 
during one of the most challenging talent markets in recent history. 
We are always on the lookout for ways to improve, and have invested 
heavily in technology that streamlines the application journey and 
makes the most of automation. With data leading the way, we can 
make better, more inclusive, hiring decisions at every step of the 
hiring process. 

Digital recruitment has received a lot of attention, and we have 
focused on giving candidates the experience they deserve, just like 
we give our customers. We have exceeded our previous record for 
job applications and made our hiring process lightning fast. It’s a 
win-win situation for both our team and our applicants. Our people 
have played a huge role in this transformation. They’re the ultimate 
megaphone of our culture, and because they love to shout about 
working here, talent can see why it’s worth making a move and 
joining us. 

During the year, we have also increased internal promotions and hires 
and filled 20% of vacancies from within our boohoo family.

We are also pushing boundaries in technology and data, with our 
teams leading the way in showcasing the group to new potential 
talent. We’ve teamed up with some key industry players to hear what 
top technology talent wants from their careers, so we can show what 
we’re all about as a group and reach them in the right way. We’ve 
really stepped up our game to attract the best in the business, and 
the real game-changer was when our technology community hosted 
the first in-person meet-up since the pandemic hit. It was a highly 
effective way to connect with the community and get people excited 
about working with us. The PLT technology teams have also been 
busy with two new graduate programmes and hired their first round 
of people in September 2022.

We are always making sure that we find new talent with a D&I lens, 
and we focus on building teams that are as diverse as our customers. 
This means we can carry on delivering the authentic and unique 
culture the group is known for.

20

THINK RECOGNITION.   
THINK VALUED.  
THINK REWARDED. 
The boohoo family is full of the best people in our industry and we 
love recognising our colleagues’ hard work and efforts with awards. 
We recognise individual performance and group accolades, including 
prestigious titles such as Employee of the Year, Rising Star and Best 
Brand. Now the group is more established, we are also starting to 
reward long service. That means seasoned boohoo family members 
who complete five, ten and fifteen-year milestones get special 
recognition – just our way of giving heartfelt thanks from the top. 

Our new benefits platform gives our people what they want when 
they want it. Benefits are tailored to each member of the boohoo 
family so our people can create their own personalised reward 
package. Some of our popular benefits include the annual Save As 
You Earn (“SAYE”) scheme and staff discounts across each of our 
13 brands. We have also introduced a new global grading framework 
that provides our people with consistency and transparency on their 
total reward package and career progression. 

5,567

Colleagues worldwide

STRATEGIC REPORTBOOHOO GROUP PLCANNUAL REPORT & ACCOUNTS 2023

REVIEW OF THE BUSINESS
PERFORMANCE  
DURING THE YEAR

Overview

Revenue
Gross profit
Gross margin
Profit/(loss) before tax
Diluted (loss)/earnings per share
Net cash(2) at year-end
Adjusted measures(3):
Adjusted EBITDA(4)
% of revenue
Adjusted EBIT(5)
% of revenue
Adjusted profit/(loss) before tax(6)
Adjusted diluted earnings per share(7)

Notes:

2023
£ million

1,768.7
895.2
50.6%
(90.7)
(6.13)p
5.9

63.3
3.6%
6.9
0.4%
(1.6)
(0.02)p

2022
£ million

2023 change 
on 2022

2020
£ million

2023 change 
on 2020(1)

1,982.8
1,041.1
52.5%
7.8
(0.32)p
1.3

125.1
6.3%
84.1
4.2%
82.5
4.39p

(11%)
(14%)
(190bps)
(1,263%)
(1,816%)
+4.6m

(49%)
(270bps)
(92%)
(380bps)
(102%)
(100%)

1,234.9
666.3
54.0%
92.2
5.35p
240.6

126.6
10.2%
107.0
8.7%
108.3
5.88p

43%
34%
(340bps)
(198%)
(215%)
(234.7m)

(50%)
(660bps)
(94%)
(830bps)
(101%)
(100%)

1  Change on 2020, three years ago, compares current trading to the pre-pandemic period to give a better understanding of performance when compared  

to the unusual growth and characteristics of trade in 2020.

2  Net cash is cash less borrowings, excluding lease liabilities.

3  Adjusted items, which are not statutory measures, show the underlying performance of the group excluding large, non-cash and exceptional items (note 1).

4  Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges and exceptional items. 

5  Adjusted EBIT is calculated as profit before tax, interest, amortisation of acquired intangible assets, share-based payment charges and exceptional items.

6  Adjusted profit before tax is calculated as profit before tax, excluding amortisation of acquired intangible assets, share-based payment charges and 

exceptional items.

7  Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired intangible assets, share-based payment 

charges and exceptional items. 

GROUP OVERVIEW
Group revenue for the year declined by 11% (13% 
Constant Exchange Rate = “CER”) to £1.769 billion 
from £1.983 billion in 2022 reflecting the impact of the 
macro-economic and consumer backdrop. UK revenues 
declined 9%, softening through the second half of the year 
as inflation increased and consumer demand was impacted 
by cost-of-living pressures. International revenues declined 
13%, with extended delivery times continuing to impact 
our customer proposition. Gross sales before returns were 
flat; however return rates climbed above pre-pandemic 

levels following the exceptionally low levels seen during the 
pandemic and in the early half of the previous year, which 
impacted net sales growth.

Adjusted EBITDA was £63.3 million (2022: £125.1 million; 
2020: £126.6 million), a decrease of 49% on the previous 
year and a decrease of 50% on 2020. Gross profit margin 
was 50.6%, down 190bps on the prior year (2022: 52.5%) 
and down 340bps compared to 2020 (54.0%). Adjusted 
EBITDA margin was 3.6% (2022: 6.3%; 2020: 10.2%). 

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REVIEW OF THE BUSINESS 

CONTINUED

These exceptional items amounted to 
£44.9 million and are detailed in note 1 
of the financial statements. Additional 
exceptional costs associated with the 
opening of the warehousing facility in 
the USA will be incurred in the next 
financial year.

While the last 12 months have been 
challenging, over the last three years, 
the group has made tremendous progress 
towards achieving its long-term growth 
ambitions. Since FY2020, the group has:

•  grown significantly with total revenue 

+43%, (UK: +61%, International: +22%), 
during a period in which clothing sales in 
key markets remain broadly flat; 

•  increased in its largest market, the UK, 
its share of spend online from 6.2% to 
6.9%, with price, product and proposition 
resonating strongly with consumers; 

•  increased its active customer base to 
18 million active customers, up from 
13 million, through organic growth and an 
increased brand portfolio; 

•  extended target addressable market 
through acquisitions, with up to 
500 million potential customers in key 
global markets; 

•  built infrastructure capable of supporting 
more than £4 billion of net sales, with 
automation driving efficiencies and 
an international distribution centre 
enhancing our proposition; 

•  developed numerous growth opportunities 

through its direct-to-consumer 
proposition, Debenhams and other routes 
to market, including strategic partnerships 
with select partners globally; and

•  made progress on its sustainability 
strategy, including launching the 
PrettyLittleThing marketplace, a clothing 
resale platform.

Profitability has been impacted by the fall in 
sales, freight and logistics inflation related 
to the pandemic, and labour and energy 
cost inflation. In addition, ongoing strategic 
investments have continued across the 
platform from which the group will benefit 
over the medium term, most notably the 
US Distribution Centre. Loss before tax was 
£90.7 million (2022: £7.8 million profit; 
2020: £92.2 million profit). Loss per share 
was 6.13p (2022: 0.32p loss; 2020: 5.35p 
diluted earnings). Adjusted diluted loss per 
share was 0.02p (2022: 4.39p earnings; 
2020: 5.88p earnings). 

Inefficiencies in acquired brands were 
addressed as part of the cost-reduction 
programme, but operated for much of the 
year with higher overheads as a percentage 
of revenue. Central overheads increased as a 
percentage of net sales due to the decline in 
net sales year on year, but the group did see 
an improvement in cost ratios in the second 
half of the year with the initial impacts of 
the cost-reduction programme. Distribution 
costs declined year on year because of lower 
volumes, but also cost efficiencies following 
the closure of a UK warehousing facility and 
the successful go-live of our automation 
project at our Sheffield distribution centre, 
which drove significant efficiencies in the 
second half of the financial year.

During the year, the group incurred 
significant, non-recurring costs, which are 
shown as exceptional items in the financial 
statements and have not been included 
in the adjusted performance measures. 
These items relate to: 

•  costs associated with the installation of 
the automation in the Sheffield facility;

•  restructuring costs and impairment of 

assets associated with the closure of a UK 
warehousing facility and at loss-making 
operations; 

•  set-up costs associated with the opening 
of a warehousing facility in the USA;

•  discontinuation of cash flow hedge 

contracts made ineffective due to cost 
profile of the warehousing facility in the 
USA; and 

•  redundancy costs.

KEY PERFORMANCE 
INDICATORS
Active customer numbers in the last 
12 months decreased by 10% to 18.0 million, 
reflecting the switch back to offline following 
the pandemic. Despite this, they have 
increased 29% over the last three years, 
with organic growth from our brands and the 
extension of our target addressable market 
through brand acquisitions. 

Average order frequency decreased 
marginally from 3.14 to 3.08 times p.a. 
Average order value increased by 11% to 
£53.32, while the number of items per 
basket decreased from 3.04 to 2.82, driven 
partly by the addition of the newer brands 
with lower basket sizes as well as changes in 
customer behaviour.

CASH AND WORKING 
CAPITAL MANAGEMENT
Cash generation improved because of 
tighter working capital management, 
particularly in relation to inventory. 
Operating cash flow was £130.9 million 
(2022: £10.3 million; 2020: £127.3 million). 
Inventory has been reduced significantly, 
down £101 million/36% year on year, as at 
the end of February.

Capital expenditure of £91.2 million included 
a substantial investment in property and 
distribution centres of £46.8 million, mainly 
around Sheffield automation. In addition, 
the group acquired 26.47% of the issued 
share capital of Revolution Beauty Group 
plc (“REVB”) for £15.0 million. Net cash 
flow increased by £229.6 million (2022: 
£174.7 million decrease; 2020: £47.6 
million increase). The net cash balance at the 
year end increased to £5.9 million (2022: 
£1.3 million; 2020: £240.6 million), with 
total liquidity of £330.9 million. 

During the year, the group secured a 
new £325 million Rolling Capital Facility, 
increasing from the previous £100 million 
facility to facilitate our next growth phase.

The Group will continue to make selective 
investments to support its platform and 
brands, in line with its internal investment 
criteria and in a manner that reflects the 
current macro-economic environment.

22

STRATEGIC REPORTBOOHOO GROUP PLCPERFORMANCE BY MARKET

situation is improving slowly with 
growth returning in the final two 
months of the year. Return rates have 
increased above pre-pandemic levels. 
Gross margin is high, although lower 
than the prior year, reducing from 
61.5% to 58.0%. 

Distribution costs have remained high 
due to the ongoing elevated air freight 
costs and remain materially above 
pre-pandemic levels. The opening of 
our US warehouse in 2023/2024 will 
help to alleviate these going forward.

Rest of Europe
Our revenue in the rest of Europe 
decreased by 6% over 2022, although 
it increased by 10% compared to 
2020, compared to a broader 
market, which continues to be 
broadly flat versus pre-pandemic 
levels. Return rates have increased 
above pre-pandemic levels, being 
5.7%pts above the prior year at 27.6%. 
Encouragingly, our more recently 
acquired brands are making strong 
progress, albeit from a low base. Gross 
margin declined from 54.5% to 52.0% 
with profitability continuing to be 
impacted by elevated freight costs and 
high distribution costs.

Rest of world
Revenue in the rest of the world 
has decreased by 2% on the prior 
year to £107.0 million (increased 
by 3% on 2020). We have seen 
successful growth of marketplace 
and wholesale sales to our partners in 
the Middle East. In addition, markets 
such as Australia are starting to see 
improvements from reduced delivery 
times. Gross margin declined from 
52.5% to 50.7% with profitability 
continuing to be impacted by 
elevated freight costs and high 
distribution costs.

GEOGRAPHIC REVENUE 
GROWTH (M)
UK

.

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6
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2019 2020

2021

2022

2023

REST OF EUROPE

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2019 2020

2021

2022

2023

USA

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6
3
6
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6
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4
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2019 2020

2021

2022

2023

REST OF WORLD

.

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4
0
2
1
£

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8
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2019 2020

2021

2022

2023

ACTIVE CUSTOMER
GROWTH (M)

m
9
9
1

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.

2019 2020

2021

2022

2023

UK
The UK market continues to be the 
largest for the group, accounting for 
62% of revenue (2022: 61%). Revenue 
was £1,091.5 million declining by 9% 
on 2022, although the pre-pandemic 
three-year growth remains robust 
at 61%. Return rates have increased 
above pre-pandemic levels. This is 
attributable to the change in the 
product mix post-pandemic (casual 
items to occasion wear) and to the 
introduction of the newer, higher-
price point brands, which all have 
higher return rates – as well as macro 
consumer trends. In response to those 
consumer trends, during the year, 
chargeable returns for non-Premier/
Royalty customers were introduced, 
which more closely align the UK 
market with other territories. 

Gross margin reduced from 49.4% to 
47.9% due to substantial increases in 
inbound shipping rates and product 
cost inflation. Prices were raised 
across some product lines to help 
offset increased costs; we were unable 
to change sourcing to alternative 
geographic regions to reduce the 
impact of these cost increases, but 
looked to ensure our offer remained 
competitive to consumers facing high 
inflation and other cost-of-living 
challenges. 

We are encouraged by the sales 
performance of our more recently 
acquired brands and continued 
progression made by our Debenhams 
digital department store, as well as 
the significant gains in market share 
achieved across our brand portfolio 
over the last three years.

USA
Performance in the USA has been 
below expectations, with revenue 
declining 19% on the prior year, 
although revenue growth over the 
three-year period is strong at 38%. 
Delivery times to the USA are still 
elevated compared to pre-pandemic 
levels, and this is, undoubtedly, 
impacting demand, although the 

23

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023FINANCIAL REVIEW

Revenue by geographical market

UK
Rest of Europe
USA
Rest of world

KPIs

Active customers(1)
Number of orders
Order frequency(2)
Conversion rate to sale(3)
Average order value(4)
Number of items per basket

2023
£ million

1,091.5
206.5
363.7
107.0
1,768.7

2022
£ million

2023 change 
on 2022

2023 change 
on 2022 CER

2020
£ million

2023 change 
on 2020

1,202.8
219.2
451.6
109.2
1,982.8

(9%)
(6%)
(19%)
(2%)
(11%)

(9%)
(8%)
(24%)
(8%)
(13%)

679.4
188.4
263.6
103.5
1,234.9

61%
10%
38%
3%
43%

2023

2022

2023 change 
on 2022

18.0 million
55.5 million
3.08

3.74%
£53.32
2.82

19.9 million
62.4 million
3.14
3.56%(5)
£48.16
3.04

(10%)
(11%)
(2%)

5%
11%
(7%)

2020

13.9 million
42.2 million
3.04

4.26%
£43.50
3.06

2023 change 
on 2020

29%
32%
1%

(12%)
23%
(8%)

1  Defined as having shopped in the last 12 months on the website and app, including marketplace.
2  Defined as number of website and app orders in last 12 months divided by number of active customers.
3  Defined as the percentage of website and app orders taken to internet sessions.
4  Calculated as gross sales including sales tax divided by the number of orders.
5  FY22 conversion rate to sale restated due to improved data gathering.

24

STRATEGIC REPORTBOOHOO GROUP PLCConsolidated income statement

Revenue
Cost of sales
Gross profit
Gross margin
Operating costs
Other income
Adjusted EBITDA
Adjusted EBITDA margin %
Depreciation 
Amortisation of other intangible assets
Adjusted EBIT
Adjusted EBIT margin %
Adjusting items:
Amortisation of acquired intangible assets
Equity-settled share-based payment charges
Exceptional items and impairment
Operating (loss)/profit
Finance income
Finance expense
(Loss)/profit before tax
Tax
(Loss)/profit after tax for the year

2023
£ million

 1,768.7
(873.5)
 895.2
50.6%
(832.1)
 0.2
 63.3
3.6%
(39.5)
(16.9)
 6.9
0.4%

(12.2)
(32.0)
(44.9)
(82.2)
3.5
(12.0)
(90.7)
 15.1
(75.6)

2022
£ million

1,982.8
(941.7)
1,041.1
52.5%
(916.1)
0.1
125.1
6.3%
(32.0)
(9.0)
84.1
4.2%

(12.8)
(26.1)
(35.8)
9.4
–
(1.6)
7.8
(11.8)
(4.0)

2023 
change on 
2022

(11%)
(7%)
(14%)
(190bps)

(49%)
(270bps)

(92%)
(380bps)

(974%)

(1263%)

(1790%)

2020
£ million

1,234.9
(568.6)
666.3
54.0%
(539.9)
0.2
126.6
10.2%
(16.6)
(3.0)
107.0
8.7%

(5.1)
(11.0)
–
90.9
1.7
(0.4)
92.2
(19.3)
72.9

2023
change on 
2020

43%
54%
34%
(340bps)

(50%)
(660bps)

(94%)
(830bps)

(190%)

(198%)

(204%)

(Loss)/diluted earnings per share

(6.13)p

(0.32)p

(1816%)

5.35p

(215%)

Adjusted profit/(loss) after tax for the year
Amortisation of acquired intangible assets
Share-based payment charges
Exceptional items and impairment
Adjustment for tax
(Loss)/profit after tax for the year
Adjusted diluted (loss)/earnings per share

Group revenue for the year declined by 11% (13% CER) when 
compared to the previous year at £1,768.7 million (2022: 
£1,982.8 million, 2020: £1,234.9 million) and has increased by 
43% on three years ago, pre-pandemic. The comparison with three 
years ago demonstrates the growth of the business, excluding the 
exceptional growth and low returns during the pandemic periods. 
Gross sales before returns were flat year on year; however, with 
returns higher than in the pandemic period, net revenues declined.

Operating costs, comprising distribution costs and administrative 
expenses, excluding depreciation and amortisation, have increased 
by 80bps to 47.0% of revenue, due to the operational deleverage 
from a decline in net sales year on year, coupled with inflationary cost 
pressures as a result of the macro-economic backdrop. Marketing 
and distribution costs have declined as a % of revenue year on year 
with tighter brand spend and the successful go-live of automation 
in our Sheffield distribution centre in the second half of the 
financial year.

(0.2)
(12.2)
(32.0)
(44.9)
13.7
(75.6)
(0.02)p

56.3
(12.8)
(26.1)
(35.8)
14.4
(4.0)
4.39p

(100%)

(100%)

86.0
(5.1)
(11.0)
–
3.0
72.9
5.88p

(100%)

(100%)

Adjusted EBITDA, which is not a statutory measure, represents 
earnings before interest, tax, depreciation, amortisation, non-cash 
share-based payments charges and exceptional items. It provides 
a useful measure of the underlying profitability of the business. 
Adjusted EBITDA decreased by 49% from £125.1 million to 
£63.3 million and, as a percentage of revenue, decreased from 6.3% 
to 3.6%.

Adjusted profit after tax, as with Adjusted EBITDA, provides another 
more consistent measure of the underlying profitability of the 
business by removing non-cash amortisation of intangible assets 
relating to the acquisition of new brands (being their trademarks and 
customer lists), share-based payment charges and exceptional items. 

25

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023FINANCIAL REVIEW 

CONTINUED

The group recognised a total expense of £32.0 million during the year (2022: £26.1 million) 
relating to equity-settled share-based payment transactions. During the year, the 2019 
Growth Share Plan (introduced for the CEO in 2019) and the 2020 Management Incentive 
Plan (introduced in 2020) were cancelled. The charge for the year and the remaining expense 
on these schemes totalling £15.8 million has, therefore, been recognised in these financial 
statements in accordance with IFRS 2.

Exceptional items amounted to £44.9 million and are shown in more detail in note 1 of the 
financial statements on page 125. 

A tax credit of £15.1 million has been recognised, which represents an effective rate of tax for 
the year of 16.6% (2022: 151.3%). This is lower than the tax credit calculated when multiplying 
the loss before tax at the blended UK statutory rate of tax for the year of 19.0% (2022: 
19.0%), due to the revaluation of deferred tax liabilities in line with the increase in corporation 
tax rates to 25%, expenditure not deductible for tax purposes, being principally depreciation 
on buildings and fit-out, disallowable legal claims and share-based payment charges on 
growth shares.

55.5M

ORDERS 

3.08M

AVERAGE ORDER 
FREQUENCY

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

Intangible assets
Property, plant and equipment
Right-of-use assets
Financial assets
Deferred tax asset
Non-current assets
Working capital
Lease liabilities
Net financial assets/(liabilities)
Cash and cash equivalents
Interest-bearing loans and borrowings
Deferred tax liability
Net current tax asset/(liability)
Net assets

2023
£ million

2022
£ million

2020
£ million

131.5
371.6
136.4
15.6
23.5
678.6
(104.9)
(138.6)
(16.8)
330.9
(325.0)
(24.2)
–
400.0

128.5
349.2
49.7
2.8
7.5
537.7
(12.7)
(51.9)
7.4
101.3
(100.0)
(25.3)
7.8
464.3

42.3
119.2
14.6
4.5
6.0
186.6
(63.9)
(16.2)
(9.0)
245.4
(4.8)
(3.6)
(6.6)
327.9

There has been a substantial investment in property and distribution centres to facilitate our 
next phase of growth, funded out of cash resources and partly from the £325 million Revolving 
Credit Facility (which is fully drawn). Balance sheet strength is maintained with £136.1 million 
of unencumbered freehold assets. Working capital has improved primarily due to tighter 
inventory levels, with inventory declining 36% year on year at the end of February 2023. 

During the year, 26.47% of the issued share capital of Revolution Beauty Group plc 
(“REVB”) was obtained for consideration of £15.0 million, with the investment building upon 
the existing relationship between boohoo and REVB, under which REVB products are sold 
through several of the group’s D2C brand websites and its online digital department store, 
Debenhams. On 1 September 2022, REVB was temporarily suspended from trading on 
the Alternative Investment Market pending publication of the company’s annual audited 
accounts. As at 28 February 2023, REVB shares remain suspended from trading, with the 
investment held at cost on the Group’s balance sheet due to the lack of an active market, 
currently, as well as the very short time for which the investment has been held at the 
balance sheet date. 

26

STRATEGIC REPORTBOOHOO GROUP PLC 
Intangible and fixed-asset additions

Purchased intangible and fixed assets
Intangible assets

Trademarks and customer lists
Software and licences

Tangible fixed assets

Distribution centres
Offices, office equipment, fixtures and fit-outs
Motor vehicles

Total intangible and fixed-asset additions

2023
£ million

2022
£ million

2020
£ million

–
32.1
32.1

46.8
12.3
–
59.1
91.2

–
32.0
32.0

120.3
109.0
0.2
229.5
261.5

19.4
3.8
23.2

15.4
6.6
0.4
22.4
45.6

LIQUIDITY AND FINANCIAL RESOURCES
Operating cash flow was £130.9 million compared to £10.3 million in the previous year and 
free cash inflow after tax was £30.2 million compared to an outflow of £251.2 million in the 
previous financial year. Capital expenditure and intangible asset purchases were £91.2 million, 
which includes a £46.8 million investment in our distribution centres to support future 
growth. The closing cash balance for the group was £330.9 million and the net cash balance 
£5.9 million.

Consolidated cash flow statement

(Loss)/profit after tax for the year
Share-based payments charge
Depreciation charges and amortisation
Impairment charges
Finance income
Finance expense
Loss on sale of fixed assets
Tax (credit)/expense
Decrease/(increase) in inventories
Decrease/(increase) in trade and other receivables
Increase/(decrease) in trade and other payables
Operating cash inflow
Capital expenditure and intangible asset purchases
Acquisition of new brands
Investments in equity instruments
Tax repaid/(paid)
Free cash in/(out)flow after tax
Net proceeds from the issue of ordinary shares
Purchase of own shares by EBT
Proceeds from the sale of fixed assets
Finance income received
Finance expense paid
Dividend paid to non-controlling interests
Lease payments
Increase in/(repayment) of borrowings
Net cash in/(out)flow
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

2023
£ million

2022
£ million

2020
£ million

(75.6)
32.0
68.6
27.7
(3.5)
12.0
–
(15.1)
101.3
19.4
(35.9)
130.9
(91.2)
–
(15.3)
5.8
30.2
0.2
(7.4)
0.5
2.7
(9.6)
–
(12.0)
225.0
229.6
101.3
330.9

(4.0)
26.1
53.8
–
–
1.6
–
11.8
(134.5)
(17.7)
73.2
10.3
(261.5)
–
–
–
(251.2)
6.8
(19.2)
–
–
(0.9)
–
(10.2)
100.0
(174.7)
276.0
101.3

72.9
11.0
24.7
–
(1.7)
0.4
0.2
19.3
(32.3)
(9.4)
42.2
127.3
(26.2)
(19.4)
–
(11.6)
70.1
2.7
(14.9)
–
1.8
(0.3)
(3.4)
(6.0)
(2.4)
47.6
197.8
245.4

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ANNUAL REPORT & ACCOUNTS 2023 
FINANCIAL REVIEW 

CONTINUED

TRENDS AND FACTORS LIKELY TO AFFECT 
FUTURE PERFORMANCE
The global market for online fashion is forecast to continue to grow, 
which provides a favourable backdrop for the group. Customers 
throughout the world are seeking a wide choice of quality, 
fashion-forward products at value prices, with the convenience of 
home delivery. The group’s target market has a high propensity to 
spend on fashion and the market has proven to be quite resilient to 
external macroeconomic factors.

The pandemic has impacted our business and is most significantly 
seen in the unpredictability of customer demand, the rate of 
customer returns, the increase in shipping times and the cost of 
shipping on both inbound and outbound products. Some of these 
factors, such as the rate of customer returns, have already reverted 
from the low rates during the pandemic to rates seen before the 
pandemic. Previous cost increases in relation to inbound freight 
have moved back towards pre-pandemic levels, with supply chains 
speeding up, allowing for the group to look to reinforce its USPs 
and value credentials for its fashion-conscious customers, globally.

OUTLOOK AND GUIDANCE
The group’s focus for the year ahead is on rebuilding profitability 
and getting back to growth. For the year ending 28 February 
2024 (“FY24”), revenues are expected to be between flat and a 
decline of 5% vs. the prior year, with increased emphasis on driving 
profitable sales. In the first half, revenues are expected to decline 
by 10% to 15% as a result of this action being taken. In the second 
half of the year, the group expects to return to revenue growth as it 
benefits from the investments being made across price, product and 
proposition under the back to growth strategy. 

Adjusted EBITDA for FY24 is expected to improve year on year 
as a result of operational gains, cost efficiencies and cost deflation 
in our supply chain, with adjusted EBITDA margins of 4% to 4.5%, 
and adjusted EBITDA of between £69 million to £78 million, in 
line with market expectations. For FY24, capital expenditure is 
anticipated to be between £80 million to £90 million, and as a 
result of the actions we have taken on capex, working capital and 
costs, year-end net debt / adjusted EBITDA is expected to be 
approximately 1x, reducing thereafter, with the group maintaining 
significant headroom on its long-dated £325 million Revolving  
Credit Facility. 

Over the medium term the group is targeting continued 
improvements in profitability building towards a 6% to 8% adjusted 
EBITDA margin and getting back to double digit revenue growth 
through: 

•  Unlocking cost deflation: deflation is being seen across areas 

such as sea freight and raw materials like cotton, which is being 
reinvested into product, pricing and lead time, with further 
opportunities ahead

•  Reducing returns: we are taking steps to reduce returns whilst not 

impacting our customer experience

•  Volume growth & cost control: volume benefits from our back 
to growth strategy are expected to drive operational leverage, 
supporting margins, alongside tightly controlled costs

•  International growth: the group will continue to selectively invest 
in order to unlock growth opportunities, such as its US distribution 
centre that will transform its proposition in a key growth market, 
and through third-party partnerships across key global markets.

28

STRATEGIC REPORTBOOHOO GROUP PLCHOW WE MANAGE RISK 
RISK MANAGEMENT 

The board has overall responsibility for risk management, validating the appropriateness of the supporting system of internal controls and 
for reviewing their effectiveness. The governance structure allows for effective discharge of these responsibilities through clear lines of 
communication, responsibility and oversight. 

Introduced in financial year 2022/23

Governance and Ethical 
Compliance Committee
At least quarterly monitoring of 
FUNCTIONAL RISK

PLC board
Twice yearly monitoring of STRATEGIC RISK

Strategic risk reporting

Risk appetite

Risk Committee
Quarterly monitoring of STRATEGIC RISK

Strategic risk reporting

Functional risk reporting

Executive Risk Management Group
Quarterly monitoring of STRATEGIC RISK
and escalated FUNCTIONAL RISK 

Functional risk reporting

Functional risk reporting

Functional risk reporting

Executive Focus Groups
At least quarterly monitoring 
of FUNCTIONAL RISK

Risk owners
Continuous identification and  
management of FUNCTIONAL RISK

Introduced in the last financial year

Treasury Review Comittee
At least quarterly monitoring of 
FUNCTIONAL RISK

Health and Safety Committee
At least quarterly monitoring of 
FUNCTIONAL RISK

Effective risk management is an evolving and continuous process; our 
aim is to intrinsically embed effective risk management throughout 
the business in order to manage risk in a way that helps the group 
achieve its objectives. 

During the last financial year, there has been ongoing improvements 
to the group’s risk management framework and the way we manage 
risk. This includes, but is not limited to: 

•  The evolution of the risk management policy, approved annually by 

the board; 

•  The establishment of additional risk-focused governance 

structures; 

•  Continued assessment of risk appetite at board level; 

•  Establishment of standardised controls documentation standards 

and associated attestations; 

•  Transitioning from the Agenda for Change programme to in-house 

oversight through the Risk Management framework; and

•  Roll-out of a leading risk management and audit software system. 

RISK GOVERNANCE 
The Risk Committee chaired by Tim Morris, non-executive director, 
independently reviews, on behalf of the board, the Executive Risk 
Group’s recommendations on risk management.

The Executive Risk Group, chaired by the CEO and supported by its 
sub-committees, provides input and recommendations to the Risk 
Committee and, ultimately, the board, through consultation with its 
sub-committees. It acts as a forum for senior management to discuss 
principal and emerging risks, the structure and implementation of the 
risk strategy, system of governance, risk management framework, 
the quality and effectiveness of the related internal controls and 
reporting processes, risk appetite limits and exposures, and the 
overall risk profile of the business.

The sub-committees and focus groups each have a specific focus 
on an area of risk. Each of these groups escalates matters to the 
Executive Risk Group as necessary. 

Further details of the governance framework can be found  
on page 70 to 85. 

29

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023HOW WE MANAGE RISK CONTINUED
RISK MANAGEMENT

OUR RISK MANAGEMENT APPROACH 
Our risk management methodology is now well embedded across the group, but continues to evolve in a process of continuous improvement. 

Process

Process stage 

Continuous improvement 
Additional to complement existing process stages

IDENTIFY

ASSESS

MANAGE

MONITOR

•  Top down and bottom-up identification methods 

•  Risk ownership enhanced through use of risk 

including workshops, interviews, committees, focus 
groups and ad hoc engagement across the group

management tooling to decentralise and place risk 
administration at the fingertips of those accountable

•  Prioritisation and measurement of risks using 

•  Review and update of scoring metrics to keep pace 

consistent risk assessment methods and against risk 
appetites agreed with the board

with changes in the business

•  Identifying, improving, reviewing and auditing control 

•  Documentation of controls across key risk areas, to 

measures that reduce risk impact or likelihood

achieve standardisation, ownership and evidencing to 
support oversight

•  Monitoring and reporting on the status of risks

•  Implementing risk management software to allow real 

time risk reporting

We consider risk at various levels across the group: 

•  At a functional level, each business function is responsible for 

preparing and maintaining their functional risk registers and, with 
the assistance of the risk team, identifying, assessing, managing 
and monitoring risks and reviewing emerging risks within their 
function. Each risk is assigned an owner through which ongoing 
activities, control measures and any actions related to that risk 
are updated. 

•  At strategic level, the Executive Risk Group oversees the 

monitoring of escalated functional risks as well as key strategic 
risks to the group. The Risk Committee reviews the strategic 
risks facing the group and assesses the mitigating factors, reviews 
emerging risks, performs deep dives on key risks, and assists the 
board in setting the risk appetite of the group against which risks 
are evaluated. Each risk is assigned to a senior executive through 
which ongoing activities, control measures and any actions related 
to that risk are updated. 

•  At project level, where there are projects that will have, or could 
have, a material impact on any strategic risk, or where a project 
could introduce new material risk into the business, specific 
project-level risk registers are maintained following the same risk 
management methodology as functional and strategic risks. 

Functional, strategic and project risk registers are prepared using 
a consistent risk management methodology approved annually by 
the board. The registers are used to evaluate business impact and 
likelihood ratings, both before (inherent) and after (residual) the 
effect of any mitigating activities or controls. 

We utilise leading risk, control and audit management software across 
the group. The software enables the Internal Audit and Risk team, 
risk and control owners, accountable directors and senior leadership 
real-time access to up-to-date and accurate risk information at 
a Strategic and Functional level, as well as ensuring appropriate 
documentation and trend analysis. 

Integrated Assurance – Internal Audit planning is strongly aligned to 
the key strategic and operational risks defined by the board via the 
Risk Committee and Executive Risk Group. The results of internal 
and external audits are factored into the regular review of strategic 
and functional risks. 

Our risk management process is an ongoing assessment of the key 
risks facing our business, such that it is updated whenever there is a 
major change in the principal risks and uncertainties. 

The Executive Risk Group and Risk Committee perform a full 
review of the strategic risks, on a line-by-line basis, twice a year 
in congruence with the financial reporting timetable. Considered 
in this review are the addition or removal of strategic risks, the risk 
rating of each risk and the impact of current mitigating factors and 
actions. The Executive Risk Group meets quarterly, with direct 
lines of communication established for real-time consideration 
should there be material changes to the risks faced by the business 
between meetings. 

30

STRATEGIC REPORTBOOHOO GROUP PLCThe following are considered to be the principal risks and uncertainties as at 28 February 2023. 

STRATEGIC RISKS

Risk heading (risk owner) 
(Movement in year) 

Risk factors

Mitigation

SUPPLY CHAIN
ETHICS
Director of 
Responsible 
Sourcing and Group 
Product Operations

Movement

As a result of complexity, inherent within the 
supply chain, there is a risk that inappropriate, 
unethical or illegal practices go undetected, 
which could lead to investigations 
from regulatory bodies and may cause 
reputational damage. 

•  UK and EMEA (Turkey, Italy, Paris) sourcing and 

compliance function now in place and plans in place 
for sourcing and compliance functions in China and 
Morocco 

•  Global supply chain published Jan 2022, Aug 2022, 

Nov 2022 and March 2023

•  Bureau Veritas-nominated audit partner and auditing 
programme in place, non-compliance correction 
process managed through UK ethical compliance team

•  UK manufacturing supply chain under-going Fast 

Forward audit programme

•  Responsible Purchasing Practices built by brands and 
part of brand buying practices. Modern slavery, anti-
bribery and ethical compliance training programmes 
and plans in place across the group 

•  During the financial year, the Agenda of Change 
programme came to a close and was successfully 
transitioned to in-house teams, overseen by the 
Governance and Ethical Sourcing Committee 
and Board 

COMPETITION 
RISK
CEO and CFO

Movement

The business operates in a broad and open 
market, with many competitors. There are 
many factors that influence customers’ 
choices, including service, fashion, price 
and brand. 

•  Operating a differentiated business model, across 

brand and geographies insulates against specific brand 
competitors as a group

•  Investment in brands, both at an individual level and 

through acquisition

As a result of the above factors, there is 
a risk that market share may not grow or 
could decline. 

•  Competitor activity and offerings are reviewed 

regularly to remain abreast of market developments 
and identify competitive advantages 

•  Consumers’ changing preferences are monitored 

internally and by market research to ensure product 
and service is relevant to demand

•  Developments in e-commerce trends are monitored 

to keep abreast of the latest developments 
and innovations 

•  Performance targets control key deliverables (product 

quality, customer service and traffic)

KEY (MOVEMENT IN YEAR)

➞

➞

Increased

Level

Decreased

N

New

31

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023HOW WE MANAGE RISK CONTINUED
RISK MANAGEMENT

STRATEGIC RISKS

Risk heading (risk owner) 
(Movement in year) 
SUSTAINABILITY 
– CLIMATE 
TRANSITION
Director of 
Responsible 
Sourcing and Group 
Product Operations

Movement

➞

SUSTAINABILITY 
– CLIMATE 
PHYSICAL 
Director of 
Responsible 
Sourcing and Group 
Product Operations

Movement

Risk factors

Mitigation

Mitigations are provided, in detail, with the Climate report 
on page 40. 

Mitigations are provided in detail with the Climate report 
in page 40. 

As a result of the global transition to a lower 
carbon economy a number of factors cause 
risk to our business. These are considered 
in further detail in our Climate report, 
but include: 

•  Liability risk – The risk of litigation 

brought by plaintiffs against companies 
for their liabilities in causing harm from 
climate change

•  Market risk – The risk of market disruption, 
cost of capital and valuation changes as 
investors prioritize returns from low carbon 
companies

•  Policy risk – The risk of legislation enacted 
by national and local governments to price 
and penalise GHG emissions 

•  Technology risk – The risk of disruptive 
technology changes in key sectors of 
the economy responding to changing 
energy needs 

•  Customer risk – The risk of market 
disruption, changes in consumer 
preference trends and demand projections

As a result of climate change there is a risk of 
acute perils (such as flood, wind and extreme 
rainfall) and chronic perils (such as drought, 
heat stress and water stress). The impact of 
these is considered in more detail within our 
Climate report and include: 

•  Risks to own facilities 

•  Risk to raw material availability and cost 

•  Risks to revenue 

KEY (MOVEMENT IN YEAR)

➞

➞

Increased

Level

Decreased

N

New

32

STRATEGIC REPORTBOOHOO GROUP PLCSTRATEGIC RISKS

Risk heading (risk owner) 
(Movement in year) 
GOVERNANCE
General Counsel and 
Company Secretary 

Movement

➞

Risk factors

Mitigation

As a result of operating in an increasingly 
regulated and international market, there is a 
risk of not meeting stakeholder/shareholder 
governance expectations, resulting in 
regulatory or market impacts. 

•  Increased levels of board oversight have been 

driven by Agenda for Change and embedded within 
governance practices

•  Governance is a constant board agenda item 

•  Strong board including suitable mix of non-executive 

directors

•  Panel of external advisors utilised to provide advice on 

emerging matters and in overseas territories

•  Committee structure established including new 

standalone governance committees relating to Supplier 
Compliance, Treasury, Health and Safety and ESG

•  See Corporate Governance section on page 70 for 

further details

33

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023HOW WE MANAGE RISK CONTINUED
RISK MANAGEMENT

STRATEGIC RISKS

Risk heading (risk owner) 
(Movement in year) 
ETHOS AND 
CULTURE
Chief People Officer

Movement

Risk factors

Mitigation

As a result of business change, developing 
and implementing new systems, controls 
and significant acquisitions, there is a risk 
that culture is impacted, which could lead 
to a decrease in brand ethos and morale, 
impacting operations. 

•  Board commitment to positive change, increased 

senior leadership presence on the floors of the business 
and increased communication from senior leadership

•  Bi-monthly town halls that include a business update 
at the start of every town hall; pen to each and every 
employee to dial in or see a recording

•  Continued time investment in listening forums, 

including improved exit interview process, new starter 
focus groups, instant polls and pulse surveys

•  Investment in Senior Leadership Development; 

Talent Development programmes now in place for both 
director and head of level

•  Investment in management capability – launched 

Learning Lab – behavioural development for all levels 
of the business – entry level to senior manager

•  PACCT organisation values now weaved through all 

employee communications

•  Enhanced performance review process that enables 

personal check-ins with every employee

•  D&I plan developed for the business. D&I workshops 

held for the board and all senior leadership (top 
150); D&I Mission Statement created; D&I family 
created – internal committee to enable and drive 
change; Members of DIR and Inclusive Employers, 
accredited status

•  Pride 365 recognition and accreditation

•  Teambuilding sessions and away days

•  Enhance data capturing has enabled the development 
of people metrics for the business with a focus on 
improving e.g. labour turnover, employee stability, etc

•  Employee appreciation a calendar of events 

to recognise and acknowledge our colleagues’ 
commitment and hard work in the business

KEY (MOVEMENT IN YEAR)

➞

➞

Increased

Level

Decreased

N

New

34

STRATEGIC REPORTBOOHOO GROUP PLCSTRATEGIC RISKS

Risk heading (risk owner) 
(Movement in year) 
REGULATORY 
COMPLIANCE
General Counsel and 
Company Secretary 

Movement

➞

TAXATION AND
DUTIES
CFO

Movement

➞

SUPPLY CHAIN 
COSTS
CEO & CFO 

Movement

➞

Risk factors

Mitigation

As a result of operating in many international 
markets and variations in local regulation in 
those different markets there is a risk of non-
compliance risks. 

As a result of complex data privacy 
regulations and continuous increase in threats 
to data, there is a risk of a regulatory breach, 
which could lead to regulatory investigation 
and financial penalties. 

As a result of emerging regulations, there is 
a risk that additional compliance costs are 
incurred in the future. 

As a result of increased regulation on buy-
now-pay-later businesses, there is a risk of 
increased customer friction in this settlement 
method. 

As a result of global pricing, and promotion 
regulation and compliance activities, there 
is a risk of increased regulatory focus on the 
group’s promotional strategy. 

•  Comprehensive and refreshed training of colleagues on 

the importance of GDPR and data security

•  Advice sought and acted upon from experts in data 

privacy to provide guidance on mitigating the risk to the 
group – with regular updates on progress presented 
to the Executive Risk Group, Risk Committee and 
the board

•  Privacy policies and procedures reviewed and updated 

regularly

•  Understanding and compliance with legislation and 

regulatory guidance, including in developing areas, such 
as those relating to green claims in the UK, EU and US

•  Impact reduced by skilled legal team in house and 

utilising specific expert advice from external lawyers in 
territories concerned 

•  Corporate affairs team in place which monitors 

emerging regulations to ensure the business is best 
placed for any new compliance requirements 

Governments may impose additional 
corporation taxes on online businesses. 

•  Impact of potential future corporation tax rates 

considered in future plans

Governments are increasingly reducing 
duty and tax-free thresholds on imports 
and imposing tax collection responsibility 
on sellers, thereby increasing prices 
to consumers. 

As a result of increased political and trade 
tension, product sourced from China for sale 
in the US may be subject to increased duties. 

•  Sales taxes already imposed in all major markets; group 
believes its products will remain competitive due to its 
online proposition and with customs warehousing, the 
impact of duty costs can be minimised

•  The group’s agile sourcing model allows it to shift 

production to quickly take advantage of favourable 
duty rates

Freight costs and delays have broadly 
returned to pre-covid levels and as such this 
risk has changed year on year. 

•  Dedicated sourcing team and inbound team, which 
looks to identify market opportunities for keeping 
costs down 

As a result of increased passenger aircraft 
flying and therefore capacity for air 
shipments increasing the group has been 
able to move back towards air freight for key 
territories, resulting in reduced lead times. 

•  Differentiated supply chain mechanisms so as to not be 

wholly reliant on one form of transport

•  Procurement team focused on ensuring cost benefits 

from falling freight prices are realised

•  Approximately 20% of products are sourced from the 

UK, which limits macro exposure

•  Work ongoing to establish US distribution centre to 

improve market offering in US, including US sourcing 
opportunities to keep lead times low

35

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023HOW WE MANAGE RISK CONTINUED
RISK MANAGEMENT

OPERATIONAL RISKS

Risk heading and risk owner

Risk factors

Mitigation

There is a risk of a cyber-attack, which could 
lead to application, system and operational 
downtime, which may impact trading and 
operations across the group. 

IT AND CYBER 
SECURITY
CTO and 
IT Directors

Movement

CHANGE
CTO and 
IT Directors

Movement

➞

As a result of a high number of critical 
projects running in parallel, including the 
new US distribution centre, there is a risk 
that delivery is not completed in line with 
proposed timelines and BAU activities are 
not appropriately established, thereby not 
meeting the expectations of both internal 
and external stakeholders, which could lead 
to reputational damage. 

•  Board engagement in cyber risks, mitigations and plans; 

regular updates at Executive Risk Group and Risk 
Committee 

•  Perimeter security regularly updated and tested 

•  Industry leading tooling to prevent and detect attacks 

•  24/7 security operations centre

•  Continued and expanding investment in IT tools and 

security teams 

•  Investment in replacing the Enterprise Resource 

Planning (ERP) system and connective infrastructure

•  Training of both technical and non-technical teams 

regarding cyber security 

•  Prioritisation of IT and security controls within the 
group’s controls standardisation and attestation 
programme 

•  Growth of projects capability including head of 

delivery and project function, business analysts and 
project managers 

•  The Change Advisory Board (CAB) consisting of 

senior leadership and executive directors, ensures that 
approvals are obtained in advance of changes being 
implemented

•  Established project methodology including the right 

level of governance for each project

•  Resourcing managed and reviewed to ensure key 

projects are prioritised

•  Material projects go through full boohoo risk 

management methodology 

THIRD PARTIES 
CFO and CTO 

Movement

As a result of reliance placed on third parties, 
there is a risk that key third parties are 
not performing in line with expectations, 
which could lead to operational and 
technological disruption. 

•  A defined supplier framework and governance 

structure, which outlines the relationship owners

•  Supplier security assessments are conducted

•  Diversification of the service providers, where 

appropriate, to spread risk

•  Technology suppliers managed through regular cadence 

of meetings

KEY (MOVEMENT IN YEAR)

➞

➞

Increased

Level

Decreased

N

New

36

STRATEGIC REPORTBOOHOO GROUP PLCOPERATIONAL RISKS

Risk heading and risk owner
BUSINESS 
CONTINUITY/
DISASTER 
RECOVERY 
CFO/CTO/Supply 
Chain Director 

Movement

PEOPLE RISK 
Chief People Officer 

Movement

Risk factors

Mitigation

As a result of an unplanned business 
continuity incident/event, there is a risk that 
warehouses and key operations facilities 
are required to close, which could lead to 
reduced productivity and operations across 
the group. 

As a result of a critical IT failure, when 
enforcement of disaster recovery is required, 
there is a risk that key recovery objectives 
are not met, which could lead to data or 
financial loss. 

•  Warehouses are protected by 24-hour security, access 

control, fire protection and sprinkler systems 

•  Head office is protected by security alarm, access 
control, fire protection and sprinkler systems 

•  Electric power continuity is protected by back-up 

generators 

•  Consideration has been given to location 

diversification, resulting in more options to move sites 
in the event that a BCP incident occurs at one site

•  Business continuity plans are in place for all sites

•  ITDR covers critical applications and third-party 

contracts with appropriate SLAs

•  Investment on monitoring and alerting, governance, 

change management

•  Technology colleagues can work 24/7, as appropriate, 

from anywhere 

Competitors are inclined to poach key staff 
and talented individuals. 

•  A new careers website and Employee Value Proposition 

developed to showcase the world of boohoo

Employees may leave the company for better 
pay and prospects elsewhere. 

Macro-environmental changes resulting in 
increased staff turnover across industries. 

As a result of these risk factors there is a 
risk that the group’s ability to recruit and 
retain staff affects its ability to operate as a 
market leader. 

•  Invested in Global Grading Framework 

•  A new rewards platform that will provide a ‘one-stop 

shop’ for all things reward

•  Evolvement of our employee share incentive schemes. 
Improved communication practices of said scheme 

•  Investment in enhanced employee benefits – cycle to 

work, season ticket loans, life assurance etc

•  Best of boohoo – recognition and long-service awards 

introduced 

•  Listening groups – learning from feedback and taking 

action on feedback 

•  Improved people process – evolved policies, interview 
frameworks, new performance review process and 
talent mapping 

•  Enhanced social media presence – Instagram; LinkedIn 

showcasing our people proposition 

37

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023HOW WE MANAGE RISK CONTINUED
RISK MANAGEMENT

OPERATIONAL RISKS

Risk heading and risk owner
PRODUCT RISK 
Director of 
Responsible 
Sourcing & Group 
Product Operations 

Movement

➞

Risk factors

Mitigation

As a result of ethical and health and safety 
regulations in relation to products, there is a 
risk of product liability costs, shipping delays 
and potential legal implications. This risk 
increases as bulk shipments to the US 
commence due to the introduction of the US 
distribution centre. 

As a result of product quality issues, there is a 
risk of a decline in customer satisfaction. 

•  boohoo product performance lab opened

•  Programme to test suppliers’ products and educate 
suppliers and buying teams on product compliance 
in place

•  Product performance manuals in place, continuous 
training seminars under-way on categories such as 
cosmetics, kids and footwear with buyers and suppliers 

•  All brands now operating on a 2.5 AQL (Acceptable 

Quality Level) 

•  Product compliance and quality checks in place within 

the UK distribution centres 

•  Product compliance and quality checks have 

commenced in Turkey, and due to begin in Italy 
and Morocco; plans in place to roll out in the other 
international sourcing origins, increasing the efficiency 
and effectiveness of the check, by bring them closer to 
product origin

FINANCIAL RISKS 

Risk heading and risk owner

Risk factors

Mitigation

FINANCIAL RISK 
CFO 

As a result of macro-economic conditions, 
there is a risk of exchange rate and interest 
rate fluctuations that may impact margins. 

Movement

➞

•  Treasury policies are in place to manage both interest 

rate and exchange rate volatility 

•  The Treasury Committee oversees treasury matters 

and adherence to the treasury policies

•  Regular budgeting and forecasting ensure working 

capital is sufficient for business requirements and rapid 
reaction to adverse business performance 

•  Uncertainty due to fluctuating exchange rates 
is reduced by appropriate forward-looking 
hedging policies 

•  Uncertainty due to fluctuating interest rates is 

managed through monitoring and management of the 
net interest rate 

•  Investment in expertise within the in-house 

treasury function 

KEY (MOVEMENT IN YEAR)

➞

➞

Increased

Level

Decreased

N

New

38

STRATEGIC REPORTBOOHOO GROUP PLCHOW WE MANAGE RISK CONTINUED

WHAT’S ON OUR RADAR?

Through the ongoing work of Risk Owners and 
the Internal Audit and Risk team, such as regular 
workshops, interviews and risk and control update 
sessions, the group continues to actively identify 
emerging risks and issues that could impact the 
group’s activities across the world. 

MACROECONOMIC FACTORS 
The group continues to monitor macroeconomic conditions and 
geopolitical situations across the globe, including key sales markets, 
sourcing territories and other factors of global significance. 

Globally, geopolitical unrest is monitored continuously to ensure the 
group’s exposure to the markets, distribution or supply base affected 
is managed appropriately. 

US distribution complexities 
We recognise the importance and complexity that opening our 
first distribution centre in the US brings, along with the upsides of 
an improved customer proposition. Key risks being assessed and 
monitored include: 

Transition – A project of this size introduces complexity and risk. 
As we transition between solely UK fulfilment, and the use of 
the US Distribution Centre, we will closely monitor the specific 
transitional risks we have identified. 

Customs – The requirements of the US Customs and Border 
Protection agency when importing bulk goods into the US have 
been mapped and understood to ensure we comply. This includes 
the Uyghur Forced Labour Prevention Act, for which we 
have strengthened our supplier T&Cs, the commencement 
of a field-mapping exercise back to fibre origin, and a cotton 
DNA-testing exercise. 

Sourcing model – We recognise the impact to our sourcing 
requirement and are adapting sourcing origins in light of these. 

Management focus – We recognise the risk of such a major project 
on management focus and have mitigated this through building 
strong project teams and using third-party service providers 
as appropriate. 

UK corporate governance reforms 
The audit and corporate governance proposals set out in the BEIS 
White Paper : Restoring Trust in Audit and Corporate Governance, are 
being monitored closely and we are already well positioned in relation 
to the proposals, specifically through our governance structures, risk 
management programme and controls governance regime. 

39

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023CLIMATE REPORT

The future success of our 
business will be subject to its 
ability to manage climate-
related risks as it would other 
risks that it faces. We welcome 
the Task Force on Climate-
related Financial Disclosures 
(“TCFD”) framework and the 
importance of adopting its 
recommendations. 

This is our first year publishing a Climate 
report and, while our disclosures are 
compliant with the four pillars of TCFD, 
we want to be clear that this is our first 
iteration, and we will expand our disclosures 
across the 11 recommendations as our 
strategy develops. We are in the process 
of mapping our path to Net Zero, which is 
the next step. We recognise the increasing 
threat that climate change poses, and 
the impact that the production and 
selling of fashion has on the environment. 
We recognise the importance of managing 
our impact through our value chain and, 
therefore, the importance of building 
decarbonisation into our decision making. 

In 2021, we launched our UP.FRONT 
strategy, which sets out our targets on 
how to reduce our impact on the planet, 
improving the ways in which we work with 
our people and our processes. As part of 
our UP.FRONT strategy, we launched our 
Ready for the Future Range. This highlights 
products across the group that meet our 
more sustainable materials goals, which can 
found on page 54. Currently, 20% of our 
products meets these guidelines.

Risk management, sustainability and 
responding to climate change are important 
components of our business today. 
The table below shows how the disclosures 
elsewhere in this report align to the TCFD 
recommendations, specifically the four core 
TCFD pillars. 

We continue to monitor market disclosures 
with a view to ensuring that our own 
disclosures achieve of objective of being 
consistent and comparable over time. 

TCFD recommendation

Addressed in this report:

Governance – Disclose the organisation’s governance around climate-related risks and 
opportunities

a) Describe the board’s oversight of climate-related 

risks and opportunities.

Climate report – Governance, 
page 41

b) Describe management’s role in assessing and 

managing climate-related risks and opportunities.

Climate report – Governance, 
page 41

Strategy – Disclose the actual and potential impacts of climate-related risks and 
opportunities on the organisation’s businesses, strategy, and financial planning where such 
information is material

a) Describe the climate-related risks and 

Climate report – Strategy, page 43

opportunities the organisation has identified over 
the short, medium, and long term.

b) Describe the impact of climate-related risks and 
opportunities on the organisation’s businesses, 
strategy, and financial planning.

c) Describe the resilience of the organisation’s 
strategy, taking into consideration different 
climate-related scenarios, including a 2°C or 
lower scenario.

Climate report – Strategy, page 43

Climate report – Strategy, page 43

Risk Management – Disclose how the organisation identifies, assesses, and manages 
climate-related risks

a) Describe the organisation’s processes for 

identifying and assessing climate-related risks.

Climate report – Risk Management, 
page 44.

b) Describe the organisation’s processes for 

managing climate-related risks.

Climate report – Risk Management, 
page 44.

Aligned to – How we manage risk – 
Risk management, page 29.

c) Describe how processes for identifying, assessing, 
and managing climate-related risks are integrated 
into the organisation’s overall risk management.

Aligned to – How we manage risk – 
Risk management, page 29.

Climate report – Risk Management, 
page 44.

Aligned to – How we manage risk – 
Risk management, page 29.

Metrics and Targets – Disclose the metrics and targets used to assess and manage relevant 
climate-related risks and opportunities where such information is material

a) Disclose the metrics used by the organisation 

to assess climate related risks and 
opportunities in line with its strategy and risk 
management process.

b) Disclose scope 1, scope 2, and, if appropriate, 
scope 3 greenhouse gas (“GHG”) emissions, 
and the related risks.

c) Describe the targets used by the organisation to 
manage climate-related risks and opportunities 
and performance against targets.

Climate report – Risk Management, 
page 44.

Aligned to – How we manage risk – 
Risk management, page 29.

Climate report – Metrics and 
targets, page 45.

ESG report, page 54.

Aligned to – How we manage 
risk – Risk management, page 29, 
specifically via risk appetite.

40

STRATEGIC REPORTBOOHOO GROUP PLCCLIMATE REPORT CONTINUED

GOVERNANCE

We have embedded the oversight and 
management of climate-related risks 
and opportunities throughout our 
governance framework. 

Committees are in place to provide clear 
lines of accountability for sustainability 
and climate change, and demonstrate 
how information feeds up to the board for 
decision making.

PLC board
Sets strategic 
direction, ensures 
compliance and 
provides counsel 
and oversight

ESG 
Committee
Sets and oversees 
ESG strategy and 
provides 
recommendations 
to Executive 
ESG Group

Executive 
ESG Group
At least quarterly 
monitoring of 
strategic risk and 
making 
recommendations 
to the board and its 
Committees

Environmental 
and Climate 
Change 
Committee
At least quarterly 
monitoring of 
functional risks

Board and Committees

Role

Actions during the year 

BOARD 

ESG 

RISK

AUDIT

To ensure climate-related issues are fully integrated 
into the company’s long-term strategy to run 
the group as a more environmentally and socially 
sustainable business, capable of generating long-term 
value for its stakeholders 

•  Approved the Group Sustainability Strategy and 

Environmental Policy

•  Carried out an effectiveness review of the 

ESG Governance Framework

To monitor the company’s progress against its 
climate strategy, review and challenge the approach 
to climate change management, and ensure 
that the company is measuring and monitoring 
its progress against appropriate milestones and 
targets appropriately

To ensure all material climate risks and opportunities 
have been identified and incorporated into the risk-
management framework

To oversee the appropriateness of the standards, 
frameworks, processes and controls chosen to 
identify and maintain oversight of climate risks, and 
to ensure there is adequate internal and external 
assurance over climate reporting

•  Received reports on performance against each of 
the environmental targets and tracked the group’s 
progress in reducing its greenhouse gas emissions 
in line with its science-based targets

•  Redesigned the group’s ESG scorecard by 

including a traffic light system to track progress 
against targets 

•  Discussed how we can map and manage risk from 
nations more exposed to physical and transitional 
climate risks and better understand our resilience 
and ability to adapt based on different temperature 
scenarios

•  Oversaw the completion of a sustainability audit 
to review product information for ‘Ready for the 
Future’ (“RFTF”) ranges and compliance with the 
RFTF guidelines

•  Introduced specific climate change targets into the 

annual bonus and LTIP schemes

REMUNERATION To embed climate-related performance targets 
into performance-related incentive schemes and 
determine, each year, whether climate targets have 
been met, if awards will be made, and the overall 
amount of such awards

NOMINATION

To ensure that climate-related skills and experience 
are taken into account in relation to board 
composition, appointments, succession planning 
and training

•  Reviewed succession planning for senior 

management responsible for the execution of the 
climate strategy 

41

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023BOOHOO GROUP PLC

CLIMATE REPORT CONTINUED

GOVERNANCE

T
R
O
P
E
R

C

I

G
E
T
A
R
T
S

42

Management

Role

Actions during the year 

EXECUTIVE ESG 
GROUP

EXECUTIVE 
RISK GROUP

ENVIRONMENT 
AND CLIMATE 
CHANGE 
COMMITTEE

To develop and execute the 
climate strategy to ensure 
the group is run as a more 
environmentally and socially 
sustainable business 

To identify and incorporate 
principal and emerging 
climate risks into the risk 
management framework

To make recommendations 
to senior management on 
climate change strategy 
and initiatives

•  Submitted the group Sustainability Strategy 2023–2025 to the board for 

approval

•  Approved partnership with Emitwise to improve data collection and 

reporting on carbon emissions 

•  Established accountability for carbon reduction across the business

•  Reclassified environment risk into ‘physical’ and ‘transition’ risks to align with 

the Climate reporting framework

•  Developed a roadmap for 2030 climate-change targets

•  Prepared the company’s first Climate report

•  Submitted and developed programme that resulted in boohoo’s own more 

sustainable fabric pilot

•  Appointed sustainability champions across the business with responsibility 

for helping make our working environment ‘greener’

 
CLIMATE REPORT CONTINUED

STRATEGY

We have identified the following climate-related risks and opportunities and assessed the impact on the group’s businesses, strategy 
and financial planning. 

Our scenario analysis was performed based on a multi-peril analysis on key facilities to understand short- and long-term impacts under a 
variety of potential warming pathways (five pathways modelled 1.5ºC / 2ºC / 2.5ºC / 3ºC / >4ºC warming projections vs pre-industrial levels).

Risk heading 

Risk factors

Mitigation

Term and 
Materiality

Transition risk refers to risks that arise from the gradual transition to a lower-carbon economy.

CLIMATE 
TRANSITION – 
LIABILITY RISK

CLIMATE 
TRANSITION – 
MARKET RISK

CLIMATE 
TRANSITION – 
POLICY RISK

CLIMATE 
TRANSITION – 
TECHNOLOGY 
RISK

CLIMATE 
TRANSITION 
– CUSTOMER 
RISK

Litigation brought by plaintiffs 
against companies for their 
liabilities in causing harm from 
climate change

Scenario outlook – Risk 
increases as scenarios worsen

Market disruption, cost of 
capital and valuation changes as 
investors prioritise returns from 
low-carbon companies

Scenario outlook – Risk 
increases under lower-emission 
pathways

•  Sustainability plans and commitments – see page 54

•  Developing net zero/carbon reduction plans; net zero 
roadmap due to commence with TBL April 2023

S   M   L

•  Climate activism is considered in business continuity/

➞

crisis planning/comms activities

•  Sustainability plans and commitments – see page 54

•  Developing net zero/carbon reduction plans; net zero 
roadmap due to commence with TBL April 2023

S   M

•  Test and repeat business model allows us to 

adapt offering market demands, including more 
sustainable ranges

Legislation enacted by national 
and local governments to price 
and penalise GHG emissions

•  Sustainability plans and commitments – see page 54

•  Developing net zero/carbon reduction plans; net zero 
roadmap due to commence with TBL April 2023

Scenario outlook – Risk 
increases under lower-emission 
pathways

•  Having country-level global emission data allows 

calibration of potential impacts arising from carbon 
taxation

➞

M

Disruptive technology changes 
in key sectors of the economy 
responding to changing 
energy needs

Scenario outlook – Risk 
increases under lower-emission 
pathways

Market disruption, changes in 
consumer preference trends and 
demand projections

Scenario outlook – Risk 
increases under lower-emission 
pathways

•  Supply chain mapping to stay abreast of emerging 

upstream decarbonisation costs

•  In 2022 46% of our suppliers completed the Higg 
Index Facility Environmental Module (“FEM”) and 
0% were verified. We will be working with our supplier 
to increase this % and identify where we can support 
our supply base to reduce their impact

M   L

➞

•  Sustainability plans and commitments – see page 54

•  Developing net zero/carbon reduction plans; net zero 
roadmap due to commence with TBL April 2023

•  Clothing made from more sustainable fabric

•  Test and repeat business model allows us to adapt 

S   M

➞

offering market demands

•  Resale and hiring platforms 

KEY

Terms
S

M

L

Materiality
➞

1–2 years

3–5 years

5 years plus

Low

Med

➞

High

43

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023 
CLIMATE REPORT CONTINUED

STRATEGY

Risk heading 

Risk factors

Mitigation

Term and 
Materiality

Physical risks refer to climate-related hazards, which are influenced by future increases in global 
warming. We have considered both acute perils (such as flood, wind and extreme rainfall) and chronic 
perils (such as drought, heat stress and water stress).

CLIMATE 
PHYSICAL – 
OWN FACILITIES 
RISK

Disruption to output of 
production and activities from 
extreme weather events

Scenario outlook – Risk 
increases as scenarios worsen

•  Owned and other key facilities in low-risk areas

•  BCP plans in place for key locations

CLIMATE 
PHYSICAL – 
RAW 
MATERIALS 
RISK

CLIMATE 
PHYSICAL – 
REVENUE 
DISRUPTION 
RISK

Agricultural produce and water 
supply affected by extreme 
weather events and chronic 
changes in climate

51% of our products derived from 
petrochemicals

Scenario outlook – Risk 
increases as scenarios worsen

•  Map our raw material supply chains

•  Increase number of REEL CottonConnect 

programmes

•  Exploring opportunities to increase use of recycled 

cotton 

•  Switching to recycled polyester as it generates less 

emissions than virgin polyester

•  Exploring opportunities for technology advances in 

fibre-to-fibre recycling 

Consumer purchases of products 
or services affected by extreme 
weather events

Scenario outlook – Risk 
increases as scenarios worsen

•  Agile business model inherently allows us to adapt to 

consumer demands

M   L

➞

M   L

➞

L

➞

CLIMATE RELATED – RISK MANAGEMENT
The process for identification and assessment of climate-related risks 
follows the group’s risk management methodology as defined in our 
risk management policy and summarised within ‘How we manage 
risk – Risk management’, page 29. To support this, and to provide 
expert climate risk knowledge, we commissioned a climate change 
risk report, which has been used to inform this disclosure. The climate 
change risk report involved mapping both physical risks, those related 
to both our physical estate (distribution centres/offices) and our 
global supply chain, and transitional risks, such as government policy, 
taxation, customer sentiment and reputational under a range of 
different climate scenarios.

We manage climate-related risks following the same framework 
as other business risks, summarised within ‘How we manage risk 
– Risk management’, page 29. The management of the specific 
climate-related risks is considered in the table of risks below and 
within the principal risks statement on page 32. 

By utilising the existing risk management framework, we are able to 
identify, assess and manage climate-related risks in a way that is truly 
aligned to all other risks. The governance structure provides additional 
oversight through the dedicated ESG committee structure. 

44

KEY

Terms
S

M

L

Materiality
➞

1–2 years

3–5 years

5 years plus

Low

Med

➞

High

STRATEGIC REPORTBOOHOO GROUP PLCCLIMATE REPORT CONTINUED

METRICS AND TARGETS

In 2021, we committed to reduce our carbon footprint in line 
with the requirements set out by the Paris Agreement by setting 
science-based targets that were approved by SBTi in 2021. An SBTi-
approved target is in line with limiting global warming to well below 
2°C above pre-industrial levels and pursuing efforts to limit warming 
to 1.5°C. In September 2022, we began a new partnership with a 
leader in carbon accounting, Emitwise. 

UPDATED SBTi
Our updated carbon footprint methodology has initiated a 
reassessment of our carbon reduction targets and strategies to 
ensure that they align with the standards set by SBTi. The goal of 
rebenchmarking is to ensure that our carbon reduction efforts remain 
ambitious and effective in the face of evolving climate science.

Our updated SBTi submission will maintain the same principles as 
our previous targets, which aimed to align our carbon footprint with 
the requirements of the Paris Agreement. We will now update our 
submissions based on our rebenchmarked 2020 carbon footprint 
emissions. This rebenchmarking process will initiate a thorough review 
of our near-term target submission, as well as a comprehensive 
target validation report that will include recommendations for 
addressing non-compliance and an official certificate if the targets 
are approved.

To achieve our goal of reducing emissions across scopes 1, 2, 
and 3 by 52%, relative to our growth, we have identified the 
following priorities: 

•  Work towards eliminating fossil fuels from our direct operations 

•  Increase our use of recycled and more sustainable materials to 

reduce our product footprint 

•  Improve air freight efficiency measures and give priority to sea, 

road and rail freight 

•  Investigate and increase renewable energy outside of our own 

operations throughout our supply chain

The industry widely recognises that carbon accounting, unlike 
financial accounting, relies on a variety of assumptions, ranging 
from the necessary modelling to the calculations of the carbon 
dioxide equivalent emission factors. Consequently, even if 
parties comply with the GHG protocol, discrepancies in carbon 
footprint calculations are common. As with any new partnership, 
this necessitates a new way of working.

This year, we have introduced the disclosure of emissions from 
the use of our products. These emissions stem from the energy 
consumed by our customers when washing the group’s garments 
and account for a considerable proportion of our overall carbon 
footprint (25.9% in 2022). While we have limited control over these 
emissions, we have a responsibility and an opportunity to educate our 
customer on the most efficient way to care for their clothes. Using 
our in-house boohoo lab, we have just carried out some wash testing 
to highlight the benefits of washing @30º. We will be using this data 
to focus on educating our customers over the coming months. 

The recent update to our carbon footprint methodology led to a 26% 
reduction in 2020 emissions (excluding emissions from use of sold 
products for a like-for-like comparison). However, it is important 
to note that all emission calculations, inherently, involve estimations 
due to the nature of the calculations. The differences in results are, 
primarily, influenced by two factors:

1.  The emission factors and the emission factor databases used

•  Our reporting utilises 10 different emissions factor databases to 

enable a detailed and precise carbon footprint. 

2. The assumptions applied for modelling 

•  Around 34% of our carbon footprint is modelled using various 

techniques aligned with the Greenhouse Gas Protocol, including 
transport between our tier 1 and tier 2 suppliers, cut and sew 
emissions, use of sold products and end-of-life treatment, 
employee commuting and data gap modelling. As a result, there 
can be a range of results, depending on the specific modelling 
techniques employed. 

Moving forward, we will remain up to date with the evolving industry, 
update our methodology and targets as needed, and strive to report 
the most accurate, transparent and actionable carbon data.

45

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023Current 
reporting year 
2022: UK and 
offshore(1)

Reporting year 
2021: UK and 
offshore(1)

Reporting year 
2020: UK and 
offshore(1)

34
742
3
19

0
4,352
1

438,822
467
593
120,715
99
4,661
625
1,208

0
203,329
9,828
781,145
785,497
25,774,325

32
435
0
0

0
3,694
232

499,883
513
524
125,713
157
905
436
1,167

0
210,842
11,763
852,370
856,296
19,517,781

43
246
12
0

0
2,762
0

383,414
300
339
179,517
121
409
976
1,239

0
173,845
8,284
748,743
751,505
13,939,362

CLIMATE REPORT CONTINUED
METRICS AND TARGETS

Carbon emissions tCO2e 

Scope 1 
Company cars/fleet
Natural gas
Other fuels
Refrigerant 
Scope 2
Electricity (market-based) 
Electricity (location-based)
Company cars (battery electric)
Scope 3
Upstream emissions
Purchased goods and services
Capital goods
Fuel and energy-related activities
Upstream transportation and distribution
Waste generated in operations
Business travel
Employee commuting
Upstream leased assets
Downstream emissions
Downstream transportation and distribution
Use of sold products
End of life treatment of sold products
Total emissions market-based
Total emissions location-based
Energy reporting : total energy usage (kWh)

3  The group’s emissions have decreased in absolute terms as well as on a revenue intensity basis. 

SUMMARY OF OUR CARBON FOOTPRINT
In the calendar year 2022, the group’s market-based carbon 
footprint has decreased from 852,370 tCO2e to 781,146 tCO2e 
since the previous reporting year. This 8% decrease in emissions 
is largely due to a reduction in fabric purchased. Our focus this 
year has been on recalculating our carbon footprint for 2020 and 
2021 to align our updated methodology, reporting our complete 
carbon footprint (including emissions from customers’ washing our 
garments), improving data accuracy, identifying areas with high 
emissions, and initiating our product sustainability programme. 
Achieving our targets will be challenging, but we recognise the 
importance of understanding, managing and disclosing our carbon 
impact. We are aware of the reporting requirements under 
The Companies (Directors’ Report) and Limited Liability Partnerships 
(Energy and Carbon Report) Regulations 2018. As such, we will 
continue to calculate and publish our energy and carbon reporting 
transparently to our stakeholders in line with these guidelines. 
We have publicly shared the results of our emissions calculations for 
all three scopes for each calendar reporting year since 2019.

46

STRATEGIC REPORTBOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PERFORMANCE 
Since the previous reporting 
year, total market-based 
emissions have decreased by 
8% from 852,370 tCO2e to 
781,146 tCO2e; this decrease 
is largely driven by a 10% 
decrease in tonnes of material 
produced and a shift from air 
freight to road or sea freight. 

To reduce our product footprint our first 
step is to create our net zero road map 
combining this and our already established 
targets we will continue to focus on 
increasing the use of recycled and more 
sustainable materials. In addressing 
transportation and distribution impacts 
we will be piloting the use of trains over 
air freight in some product areas and 
increasing the use of electric vehicles 
to deliver to our customers. A target 
for us this year is to work closely with 
our suppliers in collaboration with the 
HIGG modules to provide accurate data 
throughout our products production 
process. This year, we will be launching our 
US distribution centre. The launch of this 
DC will allow us to reduce our inbound 
and outbound carbon emissions. Stock 
will be shipped directly from our suppliers 
to the US DC rather than going through 
our UK DC.

OPERATIONAL BASED EMISSIONS SCOPES 1 AND 2 
Operational location-based emissions (scopes 1 and 2) have increased by 
24% from 4,161 to 5,150 tCO2e. This has been driven by two main factors: 

•  71% increase of gas consumption across existing and new properties, 

primarily driven by the inclusion of a new distribution centre in Sheffield; 
Sheffield accounts for 26% of our total scopes 1 and 2 emissions 

•  32% increase of electricity consumption, including the opening of our store 
in Arndale; Arndale accounts for 0.9% of our total scope 1 and 2 emissions

As a result of these changes, and in conjunction with renewable electricity 
purchases, operational market-based emissions have increased from 
467 tCO2e to 798 tCO2e. We remain committed to having 100% 
renewable electricity within our facilities and have purchased Renewable 
Energy Guarantees of Origin for all our electricity consumption.

SCOPE 3
In 2022, we increased the scope of emissions reported in scope 3 by 
including downstream emissions in relation to the energy required for our 
customers to wash our garments (categorised as downstream use of sold 
products) accounting for 203,329 tCO2e.

Product 
This year, there has been a 15% decrease in tonnes of materials procured. 
Polyester and cotton are still the largest proportion of emissions from our 
purchasing of fabrics, accounting for 49% and 25%, respectively. However, 
the amount of recycled polyester bought in 2022 is more than double of 
what was bought in 2021. Recycled polyester is 26% less carbon intensive 
than non-recycled polyester. We have also continued to introduce more 
sustainable fabric sources, such as BCI Cotton, to continue to reduce the 
environmental impact of our products. 

Transportation 
This year, within our transportation of goods, both tonnage of product 
shipped and emissions produced have decreased. Total upstream 
transportation and distribution emissions have decreased by 4% versus 
the previous reporting year 2020, from 125,713tCO2e to 120,715 tCO2e. 
Primarily, this increase has come from our inbound freight, where we have 
prioritised using sea or road freight over air freight. The group pays for the 
majority of its inbound and outbound freight, hence all emissions from 
logistics along the value chain has been allocated to upstream transportation 
and distribution emissions in line with the GHG Protocol. 

Business travel 
We also saw an increase in business travel as COVID-19 restrictions 
eased. Total business travel emissions have increased 415% year on year, 
from 905 tCO2e to 4,661 tCO2e. Emissions associated with employee 
commuting have increased from 436 tCO2e to 625 tCO2e, as a result of 
the growth of the number of employees in the period.

Use of sold products
Emissions generated from the group’s customers washing garments are 
allocated under emissions from use of sold products. Total use of sold 
product emissions have decreased by 4% versus 2021, from 210,842 tCO2e 
to 203,329 tCO2e. This is due to a 9% decrease in the quantity of goods 
sold in 2022 compared to 2021.

47

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023CLIMATE REPORT CONTINUED
METRICS AND TARGETS

METHODOLOGY 
This report has been prepared in line with HM Government’s 
guidance: Environmental Reporting Guidelines, including streamlined 
energy and carbon reporting. Our carbon footprint has been 
calculated in accordance with the internationally recognised 
corporate accounting and reporting standard, the Greenhouse Gas 
Protocol, developed by the World Resources institute (“WRI”) 
and the World Business Council for Sustainable Development 
(“WBCSD”). It adheres to the best practice of relevance, 
completeness, consistency, transparency and accuracy. The carbon 
footprint assessment was carried out by the independent carbon 
footprint measurement software, Emitwise. 

The group’s carbon emissions are measured in carbon dioxide 
equivalents or CO2e. This metric includes the six greenhouse gases 
covered by the Kyoto Protocol: carbon dioxide (“CO2”), methane 
(“CH4”), nitrous oxide (“N2O”), hydrofluorocarbons (“HFCs”), 
perfluorocarbons (“PFCs”), and sulphur hexafluoride (“SF6”). 

The carbon reporting period is from 1 January 2022 to  
31 December 2022. This is offset from the business’s financial 
reporting period, 1 March 2021 to 28 February 2022, to allow 
sufficient time to capture 12 months of data for our carbon 
assessment in preparation for the group’s end-of-year reporting. 

The carbon emissions calculations followed the operational control 
approach, which means that all emissions over which the group has 
direct control is included in its scopes 1 and 2 boundaries. 

The emissions calculations break down into three reporting scopes. 
These include:

•  Scope 1 – this includes all direct emissions from assets over which 
the group has control over, including company cars, fleet, natural 
gas and other fuels used in our operations and any refrigerant 
gas leakages

•  Scope 2 – this includes indirect emissions associated with the 

generation of electricity; in line with best practice, market-based 
and location-based emissions are both reported on: 

•  Market-based emissions reflect the actual emissions from the 

electricity agreements with the business’s suppliers

•  Location-based emissions reflect the average emissions 
intensity of the grids in which the consumption occurs

48

•  Scope 3 – this includes other indirect emissions generated along 

our value chain, which, predominantly, consists of goods for resale, 
goods not for resale, distribution and transportation of goods, and 
use of sold products. It also includes non-company cars, as per 
the SECR regulations. The group’s carbon emissions calculations 
used three approaches, depending on the availability of data 
across its operations and supply chains, and in accordance with the 
GHG Protocol. These approaches included: 

•  Process-based approach – uses quantity-based consumption 
data to estimate the carbon emissions associated with a given 
activity e.g. litres of fuel used. This approach was used for scopes 
1, 2, and some scope 3 emissions (goods for resale, upstream 
transportation and distribution and business travel). For goods 
for resale, a subcategory of purchased goods and services, the 
Higgs Index carbon emissions benchmarks were applied. For all 
other process-based approach calculations, the BEIS (2022) 
emission factor database was used.

•  Spend-based approach – using extended economic 

input–output modelling. This approach comprised the 
classification of spend account categories (if a spend taxonomy 
was used), suppliers and/or line items by industrial activity. 
The Ecoinvent (2020) emission factor database was used. 
This approach was used for goods not for resale (a subcategory 
of purchased goods and services). 

•  Modelling based on industry averages – for categories for which 
data could not be obtained, a model was built based on industry 
averages. This included emissions from the transportation 
of procured fabric from the group’s tier 1 to tier 2 suppliers, 
cut and sew emissions, emissions from customers washing 
their garments and for a small portion of the group’s operated 
facilities. The group will continue to strive for an improvement in 
data quality and accuracy of our carbon footprint calculations. 

STRATEGIC REPORTBOOHOO GROUP PLCANNUAL REPORT & ACCOUNTS 2023

CLIMATE SUMMARY

Opportunity 

Ambition 

Impact 

EMISSION TARGETS 

S

2025: Achieve a 4.2% absolute reduction in operational emissions each year, and 
a 7% reduction in value chain emissions each year, relative to our growth against a 
2019 baseline 

M   L

2030: Achieve carbon reductions across our value chain aligned with science-
based targets equivalent to a 52% reduction in emissions relative to our growth

TRANSITIONING TO 
NET ZERO

WORKING TOWARDS 
ENDING THE MOST 
HARMFUL ACTIVITY

PROPOSED CLIMATE 
SOLUTIONS

S

M

M   L

S

S   M

S   M

Developing our map to net zero to be completed in 2023 

Continuing to work towards our better materials targets for 2025 and 2030 
on pages 54 and 55

Embed climate into our culture and decision making 

Work towards eliminating fossil fuels from our direct operations 

Improve air freight efficiency measures and give priority to sea, road and rail 
freight 

Scope 3 accounts for 99% of our emissions; our 2023 focus is to work with our 
suppliers that produce 50% of our volume to complete the FEM with a minimum 
of 10% verification. We will use our inhouse lab to create educational content to 
help our customers understand the benefits of washing their clothes at 30 degrees. 

M   L

Use the data gathered from the FEM to help us work with each supplier to achieve 
carbon, water and waste reductions 

KEY

S

M

L

Short

Med

Long

49

STRATEGIC REPORTENVIRONMENTAL, 
SOCIAL AND GOVERNANCE
REPORT

PROCESS

•  In 2022, a production transparency 

exercise was completed and the results 
were shared with our suppliers to help 
them drive operational efficiencies. 
We did this by monitoring and recording 
the cut, make and sew of products and by 
creating an easy to use template focusing 
on machinist productivity. 

•  The work conducted by the responsible 
sourcing team, in partnership with their 
global auditing partners, Bureau Veritas, 
has delivered an 89% year-on-year 
reduction in red-rated audits across our 
supplier base (2022: 56 red-rated audits; 
2023: 6 red-rated audits).

Dear shareholders, 
Over the past two years, the group has 
prioritised raising standards across its supply 
chain, while broadening its attention to wider 
ESG issues. Examination of every part of 
the business, both internally and externally, 
has deepened the group’s understanding 
of its social and environmental impact. 
The need to evolve is driving change and 
experimentation. The group is working more 
collaboratively, partnering with sustainability 
innovators and engaging its customer base 
to accelerate its path to building a more 
sustainable business. 

Full details of the group’s approach to ESG 
can be found in the Sustainability Report, 
published on the website www.boohooplc.
com/sustainability. A summary of progress 
during the last 12 months is set out below.

PLANET
•  Resale and reuse platforms were 

introduced for customers, with the 
launch of the first resale platforms; 
PrettyLittleThing marketplace and Karen 
Millen Revolve. Clothing can also now be 
hired from five of the brands. 

•  The group will open its first international 
distribution centre in the US this year. 
Not only will this, significantly, improve 
service times for our US customers, but 
it will also reduce air and road freight, and 
the shipping footprint of the group.

•  Many suppliers are on emission-reduction 
journeys, conducting FEM modules to 
identify where they can reduce their 
emissions, and partnering on textile 
waste trials. 

“ The group is 
acutely aware of 
the need to act 
to improve its 
positive social 
impact and 
to reduce its 
environmental 
impact, and 
remains 
committed to 
building a more 
sustainable 
business.”

50

STRATEGIC REPORTBOOHOO GROUP PLCThese, among other issues, require 
sectoral cooperation. Last year, one such 
collaboration resulted in boohoo and 
other retailers working as the conduit 
between suppliers and the unions to enable 
dialogue with garment workers in Leicester. 
The group’s partnership with Cotton 
Connect, to support farmers in Pakistan 
to grow cotton using more sustainable 
production methods, is now in its third year 
and is accelerating its impact by expanding 
the programme to new territories.

The group is acutely aware of the need to 
act to improve its positive social impact 
and reduce its environmental impact, and 
remains committed to building a more 
sustainable business.

KIRSTY BRITZ 
Non-executive director and 
Chair of the ESG Committee

2 May 2023

PEOPLE
•  The Garment and Textile Workers Trust, 
founded with a £1 million donation from 
the group, has recently awarded over 
£350,000 of grants to local charities that 
have proven expertise in supporting those 
employed in the garment industry.

•  The group was the first British retailer 
to achieve Pride 365 certification 
in recognition of their inclusive 
workplace culture.

•  The group has launched a new social 

impact programme – BeYou – 
underpinned by a commitment to donate 
1% of top-line profits to fund it.

While the group should be proud of the 
changes and progress that have been made, 
there are many challenges ahead. 

The group has made progress in reducing 
its environmental footprint by: installing 
solar panels, moving to 100% renewable 
energy, trialling fully electric delivery with 
Karen Millen, putting processes in to reduce 
air freight (which is down 57% on the 
previous reporting period) and partnering 
with Tree Nation to provide customers with 
the opportunity to offset their purchases. 
These initiatives are estimated to have 
reduced emissions by around 8%, in support 
of the group’s ambition to achieve a 52% 
reduction in value chain emissions by 2030.

However, decarbonisation of the supply 
chain, where no exclusivity exists, requires 
collaboration both with suppliers and 
other retailers to drive operational and 
behavioural change. This adds a further layer 
of complexity and makes progress slower 
than the group would like, but remains a 
key priority for the responsible sourcing and 
ethical compliance teams.

51

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023ENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT CONTINUED

OUR SUSTAINABILITY 
STRATEGY 

We published our first sustainability strategy UP.FRONT, Fashion Ready for the Future, in 2021 and, 
while we have made some great progress, we still have a long way to go. In this ever-changing landscape, 
we want to be as upfront and transparent about where we are in our journey, the sector-wide challenges 
we are facing as a group, and how we propose to overcome them. 

PLANET

We set ourselves a number of stretching targets, which we published in April 2021. The purpose of 
these targets is to make tangible progress on our journey to decarbonise our business. Reducing our 
emissions in every area of our business and supply chain is central to achieving this aim. 

To do this in a way that drives lasting and robust change, means we have to do it with the support and 
understanding of our teams and our customers. Our journey is not going to be straightforward, but we 
learn quickly and adapt fast. 

Our people are the fabric of our business, so we will continue to invest in them in the way that 
they tell us matters to them. Across the group, our managers are highly skilled and excel in both 
the technical and people management elements of their roles. This year, we have accelerated our 
investment in them with new leadership and mentoring courses to advance their skills as managers and 
develop their leadership skills. 

In 2021, we began supporting our suppliers to invest in the development and training of their people. 
In addition to 168 webinars offered by the group in 2022, to date, 147 garment workers have achieved 
a L1 NVQ offered by KTL training of Leicester. We donated £85,000 of our apprenticeship levy to 
the Fashion Technology Academy to enable free access to L3 and L4 apprentices. Our £1.1 million 
investment in the establishment of the Garment and Textile Workers Trust has seen grants of over 
£350,000 approved for local organisations dedicated to educating garment workers.

Our responsible sourcing team has spent the last three years examining our supply base, consolidating 
and removing duplication where necessary, and finding new suppliers who offer something new 
or different in the right areas of the world. They have analysed shipping routes and methods, 
implemented projects with suppliers to study optimum case sizes, and built in country sourcing teams 
to help achieve our goal of developing relationships, not transactions. 

Our supply chain, in 2022/23, is the strongest it has been and is incredibly agile to flex as our 
business grows and expands into new territories and, most importantly, to keep pace with changing 
consumer behaviour. 

PEOPLE

PROCESS

52

STRATEGIC REPORTBOOHOO GROUP PLCKOURTNEY KARDASHIAN 
BARKER X BOOHOO 

In 2022, boohoo womenswear signed a deal 
with the icon, Kourtney Kardashian Barker. 
Kourtney has a staggering 198 million 
followers, a level of reach that is unrivalled. 

In 2021, over 14,000 of our customers told us:

•  they felt that sustainable fashion was the preserve of those 
with deep pockets and was not affordable or accessible 
to them; 

•  that more sustainable fashion was not on trend; and 

•  they were confused by the conflicting information they 

read about sustainability.

We wanted to change this and recognised an opportunity to 
use Kourtney’s reach and global influence as a mother with a 
passion to learn more and drive awareness of sustainability, 
to inspire a huge audience on how they can make more 
sustainable choices. We firmly believe that to make progress, 
the conversation about sustainability must move beyond 
experts and engage customers. The combined reach of 
boohoo’s customer base and Kourtney’s followers presented 
a significant opportunity to do this. Together we: 

•  explored and investigated new fabrics and ways of curating 
a collection – our design team created products that could 
be worn in multiple ways (including an 8 ways to wear 
buttoned dress) included vintage for the first time, and 
trialled different sustainable fabrics, including recycled 
content, cotton from the CottonConnect programme, 
and pieces made in our UK based Thurmaston Lane 
manufacturing centre; 

•  created high quality, timeless, yet affordable pieces made 

to wear forever and hand down to family and friends;

•  created a socially motivated educational documentary 
series that took Kourtney and boohoo’s audience on a 
journey of discovery. The aim was to educated a global 
audience on the complexity of sustainability and the 
process of creating and executing the collection. It spoke 
in an honest way about the challenges and what we can 
all to do make more sustainable choices. We gathered 
together a group of world class experts, each representing 
different aspects within the challenges of the sustainability 
landscape, who shared their thoughts, with Kourtney 
asking questions on topics ranging from textile waste to 
modern day slavery. The docuseries we created has been 
viewed hundreds of thousands of times;

•  hosted our first ever runway show at New York Fashion 

Week at the iconic Highline in New York, bringing a more 
sustainable collection to the global spotlight – the first of 
this scale for an online fashion brand;

•  this was followed by a spectacular clothing swap shop 
with Patrick Duffy, CEO of Global Fashion Exchange, 
to encourage the idea of swapping clothes rather than 
discarding them;

•  we subsequently hosted our own swap shops at 

our global showrooms in LA, London and Paris for 
influencers who helped drive further reach;

•  posted data and insight on Kourtney’s social channels 
which reached hundreds of millions of people; and 

•  created a free Kare Kit to encourage customers to cherish 

their purchases. 

53

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023ENVIRONMENTAL, SOCIAL AND GOVERNANCE REPORT CONTINUED
PROGRESS REPORT 

Target

What we have done

All our polyester and 
cotton products will contain 
recycled or more sustainably 
sourced materials.

In 2022, 10% of the polyester we purchased contained recycled content.

In 2022, 1.65% of our total cotton purchased was organic. 

In 2022, we increased the percentage of Better Cotton in our supply chain to 
approximately 13%. 

By 2030, all the materials we 
use in our garments will be more 
sustainably sourced.

By 2023, we will launch resale 
and recycling offers across 
our brands 

By 2025, no textile waste will go 
directly to landfill from our UK 
supply chain.

Sustainable design, 
innovation to reduce waste, 
and increase durability and 
improve recyclability. 

By 2023, all customer garment 
packaging will be reusable, 
recyclable or compostable and 
any plastic will contain over 
50% recycled content. 

This year we will announce 
our goals on water, chemicals, 
biodiversity, microfibres, 
developed in partnership 
with experts. 

By 2023, map our raw materials 
supply chain for key fibres.

By 2025, publish key raw 
material supply information. 

Our partnership with Cotton Connect shifted focus in 2022 to the provision of aid 
following the floods which devastated the country and all forms of crops. 

In 2022, 20% of our products contained more sustainable materials.

PrettyLittleThing launched MARKETPLACE, our first resale platform, in summer 2022. 

Karen Millen and Oasis have partnered with resale experts Thrift+.

Over 1700 garments have been hired through brand partnerships with HireStreet. 

You can now hire products from five of our brands. 

Efficient systems to recycle textiles in this country do not yet exist, meaning that there 
is not one simple solution to this issue. The details of all the action we are taking can be 
found in our Sustainability Report.

We have had experts in circular design visit our sites to talk to our design and buying 
teams. Our teams have participated in working groups run by WRAP which is looking to 
create a guidance document for the industry. 

All our mailer bags across the group are made of 80% recycled material and are fully 
recyclable (if taken to the right recycling points). 

Our return polybags are 95% recycled and fully recyclable (if taken to the right recycling 
points). 

Our swing tickets are now 25% smaller. We have removed lamination and they are now 
made from recycled material and are fully recyclable. When calculating the impact of 
this change, from our nominated suppliers alone (who produce 45% of our volume), this 
reduces our paper consumption. 

This is something we plan to address this year. We are moving into our third year of the 
CottonConnect program and at the end of this year we will be able to see the benefits the 
programme has had on the soil. 

We are committed to mapping and publishing our raw material supply chain and we have 
commenced a pilot mapping our top China suppliers from farm through to production.

We will be focussing on one of our sourcing regions for 2023.

54

STRATEGIC REPORTBOOHOO GROUP PLCTarget

What we have done

By 2023, demonstrate 
improvements in UK garment 
factories and positive impact 
on workers.

By 2025, demonstrate the 
impact of our improved supplier 
management programme over 
five years. 

Make it easier for our customers 
to make sustainable choices 
with us.

By 2030, achieve carbon 
reduction across our value chain 
aligned to the SBTi equivalent 
of 52% reduction in emissions 
relative to growth.

By 2022, publish our social 
impact strategy.

By 2025, receive independent 
external recognition via an 
award, accreditation or kitemark 
for doing the right things 
by our people and a genuine 
commitment to D&I.

At the time of writing we have 54 apparel suppliers based in the Leicester out of 
74 in the UK.

In 2021 we announced that we would be moving to the fast forward audit model and today 
ALL of our UK suppliers are engaged in the programme. 

Last year we were one of only 4 retailer members of the AGM PPP to work with the 
Unions Leicester to support access to our suppliers. 

The Garment and Textile Workers Trust established by the Group have recently announced 
in the region of £350k in funding for organisations whose purpose is to support garment 
works in Leicester. 

We have been partnering with local training providers to provide access to free on-site 
training for our suppliers. To date 178 workers have achieved L1 NVQ.

Our intensive three-year focus on strengthening, consolidating and auditing our supply 
chain has delivered a 89% year-on-year reduction in red-rated audits across our supplier 
base (2022: 56 red-rated audits; 2023: 6 red-rated audits).

Driving change at the affordable end of the fashion sector is vital to achieve the critical 
mass to drive meaningful change. But, making change accessible and affordable isn’t 
simple. Our customers want to make more responsible choices without spending much 
more or compromising on style. So, we are focussed on implementing changes that mean 
they don’t have to. 

We are doing this in lots of different ways: improving the volume of more sustainable 
materials, offering vintage and pre-loved items, improving the quality and longevity of our 
products, creating guidance on how to care for purchases, and offering different ways to 
purchase and responsibly part with pre-loved items. 

We’re also working hard to ensure that our communication with customers is honest, 
accurate and transparent. 

We partner with specialist carbon experts Emitwise, who have conducted a thorough 
review of our entire value chain. 

Total market-based emissions have decreased by 8% from 852,370 tCO2e to 
781,146 tCO2e. 

The group launched BeYou, our social impact strategy in summer 2022. The programme 
was supported by a group commitment to donate 1% of pre-tax profits to good causes. 

In 2022, the group was delighted to become the first British retailer to achieve  
Pride 365 accreditation. 

We are an active member of Inclusive Employers and Diversity in Retail. 

We are keen to earn further recognition for our work to be an employer of choice. 

55

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023INTRODUCING OUR NEW SOCIAL IMPACT STRATEGY 
BeYou

COMMUNITY 
Giving back to the communities where we do business has 
been a core part of the group’s DNA since its inception. 
Our brands have been creating unique campaigns to raise 
awareness and funds for important causes, our teams have 
been fundraising and our people have been providing time 
and resource to organisations and causes close to their 
hearts for years. 

Now, more than ever, people are struggling to realise their 
future ambitions and to authentically express themselves, 
preventing them from being able to live true to their 
present or future self. In response, we have made a clear 
and simple pledge.

We committed 1% of pre-tax profits towards 
community and social-based projects.

This overarching commitment created the foundation for 
the launch of the group’s community programme entitled 
BeYou, with three clear aims. 

SHOW YOUR COLOURS
Helping people be more confident 
in themselves right now
The business, and our 13 individual brands, continue 
to work with a wide variety of charitable organisations, 
and across powerful campaigns that resonate with the 
consumer and raise awareness of important and relevant 
causes. The aim is to provide practical tools, education 
and knowledge. 

56

SUPPORTING OUR NHS 
WORKFORCE  
THROUGH THE ARTS
WWW.LIMEART.ORG/CREATE
This year saw the delivery of the Lime Arts create+ 
programme, a six-week visual arts workshop, funded by the 
boohoo group, which helps our amazing NHS staff back into 
the workplace after time out. During the pandemic, we raised 
£139,247 through the sale of uniquely designed product that 
showed our support to our incredible NHS staff. These funds 
were donated to the Manchester Foundation Trust Charity, 
which raises funds to support Manchester University NHS 
Foundation Trust (“MFT”), the largest NHS Trust in the 
country, who worked with Lime Arts to develop this unique 
create+ programme. 

The work created by MFT staff is on display across two gallery 
corridors located in two of the Trust’s hospitals – Manchester 
Royal Eye Hospital and Manchester Royal Infirmary.

93% 

of respondents agreed the 
creative workshop gave them 
a greater sense of wellbeing

92% 

of participants (MFT staff) 
agree their creative wellbeing 
workshop helped them 
to relax

84% 

of participants (MFT staff) 
agree that they have a 
more positive view of their 
employer and access to arts 
activity at work is important

95% 

of participants (MFT staff) 
agree that being able to 
access arts activity at work 
is important

“It was wonderful to have the 
opportunity to create some art after 
a stressful day at work. It helped me 
relax, put things into perspective, 
and help me reflect on how I’ve been 
feeling. Everyone should try this!” 

MATRON
Member of staff

STRATEGIC REPORTBOOHOO GROUP PLC“We are delighted our partnership 
with the boohoo group has 
enabled the roll out of our 
create+ programme delivered 
by Lime Arts. We are incredibly 
proud of the positive outcomes 
the programme has achieved. 
The health and wellbeing of our 
staff is a vital component of us 
being able to deliver excellent 
care for our patients and this 
could not have been achieved 
without the wonderful support 
from boohoo group. Thank you.” 

KATHY COWELL OBE DL
Group Chairman

FINDING YOUR PLACE 
Giving people the skills & knowledge to 
be who they want to be in the future
At boohoo, we are passionate about celebrating 
individuality and believe that every person, no matter 
what their circumstances, deserves to feel great about 
themselves now and be given the chance to realise their 
full potential. We are working to deliver educational 
support, both in person and digitally, and we are mobilising 
our people to deliver individuals the chance to learn from 
experts in their field. 

COTTONCONNECT REEL 
PARTNERSHIP
WWW.COTTONCONNECT.ORG
In 2021, boohoo group began a partnership 
with CottonConnect in Pakistan to produce 
our REEL (responsible environment enhanced 
livelihoods) cotton. 

Education that could support meaningful change was a key 
factor of the partnership and detailed training sessions have 
been delivered to 2,527 farmers in the year 2021–22 and 
2,254 farmers during the year 2022–23 at specially developed 
demonstration plots. The training focuses on the benefits 
of more sustainable cotton production and good business 
practices. As a result, the farmers have increased awareness 
and adoption of more sustainable practices and are delivering 
a better yield of cotton and higher net income for themselves 
and their families. 

Highlights to date (year 2021–22)

•  4.60% reduction in input costs in REEL cotton farming 

compared to conventional farming

•  5.10% reduction in the use of chemical herbicides/
weedicides/pesticides/insecticides/fungicides 

•  13.80% reduction in the use of chemical fertilisers 

•  41.40% improvement in working conditions 

•  60% of farmers adopted at least one water-management 

practice (excluding rainfed areas) 

•  99% of farmers adopted at least one 

pest-management practice 

•  60% of farmers adopted at least one soil-health practice 

57

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023INTRODUCING OUR NEW SOCIAL IMPACT STRATEGY 
BeYou CONTINUED

Students from Sir William Staneir Academy in Crewe 
getting ready for prom in collaboration with Burton

EVERFI UK PARTNERSHIP

Focusing in on creating opportunities that allow individuals to realise their future ambitions, the Everfi partnership delivers a 
data science foundation digital course and in-person careers workshops to young people aged 14–16. Focusing around five 
of the locations where the boohoo group has a physical presence, we have reached over 1,700 children through, either, the 
workshops or digital course and have engaged with over 40 secondary schools. The course is designed to teach young people 
about the fundamentals of data science, inspiring students to think about the possibilities of data-driven careers, and equipping 
them with skills that will be key to their success in an increasingly tech-driven future. 

In addition to the digital course, a series of career workshops have been delivered to a quarter of the students by members of 
the Everfi team and staff from the boohoo group. The workshops were delivered in person and gave young people direct access 
to senior members of the boohoo group team and insight into how they developed their skills, along with tangible advice that 
will be relevant to the students’ lives now and in the future.

Results

Who are your learners?

What is 
Data Science?

Collecting, Cleaning 
and Validating Data

Analysing and 
Visualising Data

Pre-Asseement

Post-Assessment

16%

29%

9%

9%

Asian or Asian British

Black or Black British

Mixed

Female

Male

37%

White

Other

55%

45%

Base n= 72 
Demographic 
information is 
self-reported by 
students 13 and older 
as part of the Data 
Science Foundations 
pre-course survey. 
All questions are 
optional, and 
students may 
choose not to 
share demographic 
information.

58

STRATEGIC REPORTBOOHOO GROUP PLCEVERFI UK X BOOHOO GROUP 
IMPACT UPDATE | MARCH 2023 
Data science foundations 

Sponsorship of an interactive digital learning module in 
local schools. The resource introduces 14–16-year-olds to 
key data science concepts and empowers them to think 
about careers.  

schools active 

29 
873 students active 
1 IN 5 from families where no parent or 
94% increase in students’ knowledge and 

understanding of key concepts (from  
36 to 77 out of 100 before and after 
using Data Science Foundations). 

Knowledge and Learning – increasing assessment scores

guardian graduated from university

“Actually sick that guy works for 
them [boohoo] and his job [engineer 
apprentice] is pretty important 
actually if you think about it.”

STUDENT
Stockport

“I like the way the data and facts 
are presented to us as it is a very 
entertaining and informing method 
and really engages the user while 
providing facts.” 

STUDENT
London

“[I liked] the interactive aspect and 
the fun and engaging characters 
that related the information to 
real-life problems.” 

STUDENT
Manchester

59

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023INTRODUCING OUR NEW SOCIAL IMPACT STRATEGY 
BeYou CONTINUED

Hrisheeta Singh – Architecture 
graduate from De Montfort University.

EVERFI AND BOOHOO GROUP GIVING YOUNG PEOPLE 
HOPE FOR THE FUTURE 

Teachers also said about Data Science Foundations: 

“[boohoo group aren’t] trying to make 
money here… supporting young 
learners, interesting those young 
learners into different careers… that 
was the main thing that boohoo could 
do, or has done, in fact, and has done 
very well, in my opinion.” 

TEACHER
London

“Those 3 lessons, the way they all 
become quiet, they’re engaging, 
they understand straight away the 
work because [of Data Science 
Foundations].” 

TEACHER
London

At a hospital-based school for young people with additional 
social, emotional or mental health needs, it is difficult for 
staff to find activities that engage students in careers. 
Often, the young people are receiving treatment for severe 
depression, anxiety and eating disorders and struggle to think 
about their lives in the long term due to experiencing feelings 
of hopelessness. The school doesn’t usually receive the same 
opportunities as others: ‘Not many people contact us as a 
school... so I’m often on the lookout for other resources.’ 
However, the teacher explained the importance for them: 
‘Every session is so important because it does remind 
students that there is hope and that they can actually go into 
something really worthwhile!’

In early 2023, EVERFI visited the school to use boohoo 
group’s Data Science Foundations. The interactivity and 
easy-to-use nature of the platform helped ensure students 
were engaged in activities: ‘One of the young people, 
she does struggle with her focus and she was engaged 
throughout the whole session.’

However, it was the power of boohoo group’s well-
known brand that really captured the interest of young 
girls, who would previously have never thought about 
data science-related careers as an option open to them. 
In particular, the boohoo video shown in the session made 
the students think ‘Oh I’d never thought of all these different 
types of careers: marketers, buyers and stuff, and even 
people on social media having to use data science.’ It sparked 
a conversation between a student and the teacher about 
social media careers and what they consist of, ultimately 
helping to give them a sense of hope for their future. 

60

STRATEGIC REPORTBOOHOO GROUP PLCKNOW YOUR BRAND 
WORKSHOPS 

In-person workshops, where students completed 
careers-related tasks, themed around boohoo group’s brand 
and everyday tasks. Boohoo group staff came along and 
helped students – giving them a fantastic insight into the real 
world of work. 

with special education needs)

10 schools (including an adapted version for students 
20% 
450

students 

recipients of Free School Meals

Impact 
Teachers felt the workshops were a great opportunity for 
students to learn how data science is used by the group 
and gave them exposure to industry professionals. It gave 
them a more positive view of the group and they felt it was 
successful in giving students important employability skills. 

Teachers said about the workshops:

“Workshops are really good for the 
practical aspects of it… in giving them 
the experience of what you do.”

“I didn’t know much about [boohoo 
group] before, feedback I’ve had from 
teachers involved is that they were 
very enthusiastic and very positive.”

“From a student perspective, the 
highlight is always getting someone 
in who is not a teacher, getting in an 
external perspective and giving wider 
context is always good.”

CHARITABLE GIVING 
Supporting charities and initiative 
Alongside our strategic partnerships, we also continue 
to give money to charitable organisations and enable 
good causes to raise their own funds through sample 
and product donations. These relationships are on 
both a national and local level, as we work to support 
the communities where we do business. In addition, 
we give backing to our own colleagues through our 
‘Match Your Fund’ initiative, which gives colleagues an 
opportunity to boost their fundraising efforts for any 
registered charities up to the value of £1,000. 

CHARITY BENEFICIARIES 45
*Number over beneficiaries over the 
12 months 

Here at boohoo group, we have 
big ambitions. But individual by 
individual, we’ll support people to be 
more confident to BeYou.

61

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023ETHICAL TRADE

During the last three years, tensions caused by the 
conflict in Ukraine, the pandemic, natural disasters 
and more have given rise to almost unprecedented 
increases in operating costs for businesses and 
inflation rates not seen for decades. The focus for 
our ethical compliance team has, therefore, been 
to examine, map and strengthen every part of our 
supply chain. 

Our responsible sourcing team have spent the last three years 
examining our supply base, consolidating and removing duplication 
where necessary, and finding new suppliers who offer something new 
or different in the right areas of the world. 

They have implemented projects with suppliers to study optimum 
case sizes and built-in country sourcing teams to help achieve our 
goal of developing relationships, not transactions. 

Our supply chain in 2022/23 is the strongest it has ever been, and it 
remains incredibly agile to flex as our business grows and expands into 
new territories and, most importantly, to keep pace with changing 
consumer behaviour. 

In 2020, the business began its international mapping and measuring 
programme supported by global auditing experts. This work continues 
at pace and, in the last financial year, drove an 89% year-on-year 
reduction in red-rated audits across our supplier base (2022: 56 
red-rated audits; 2023: 6 red-rated audits).

Ethical auditing will continue to be a vital part of how we assess 
our progress and compliance levels. Last year, every one of our UK 
suppliers adopted the new Fast Forward standard of measurement, 
which has a greater focus on worker welfare. In 2023, we are 
adopting a BEYOND AUDITING approach. This means that while 
we will continue to audit in the same way, our teams in HQ and 
in-country sourcing teams will work closer with suppliers to increase 
trust, training, understanding and knowledge on both sides.

UK SUPPLY CHAIN COMPLIANCE
We consolidated the UK supply base sites from over 300 in 2020 
to today’s figure of 72. We prohibited subcontracting for better 
transparency and oversight, and partnered with auditing firm Bureau 
Veritas in the UK, and globally.

We signed up to a Fast Forward ethical auditing programme in 2021, 
and enrolled our UK suppliers. It is a multi-retailer-backed auditing 
initiative and ‘Lead’ retailers (based on supply order book volumes) 
are assigned to suppliers to support the annual auditing programme.

Operated by not-for-profit Stronger Together, it assesses, guides, 
trains and supports suppliers, and integrates forensic audit processes.

Fast Forward Audit Gradings March 2023

29

21

Developing

Performing

62

STRATEGIC REPORTBOOHOO GROUP PLCGLOBAL SUPPLY CHAIN COMPLIANCE
Globally, over the past 12 months, through training and assisting suppliers, our Supplier Audit Management Programme has delivered an 
89% year-on-year reduction in red-rated audits across our supplier base (2022: 56 red-rated audits; 2023: 6 red-rated audits).

Rest of the World Audit Gradings March 2023

Rest of the World Audit Gradings March 2022

5%

9%

Critical

Major

Minor

Zero

64%

58%

28%

Critical

Major

Minor

Zero

<1%

10%

25%

TRAINING

Annual Modern Slavery e-learning Training 
for all boohoo brand employees

SFA trained 721 group head office & 
DC employees

boohoo group ethical compliance training 
delivered to over 500 employees

63

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023ETHICAL TRADE 

CONTINUED

SUPPLIER 
TRAINING

What we do:

•  Ethical audit renewal process

•  Corrective Action Plan (CAP) resolution management

•  What to expect from an ethical audit and how to prepare

•  Supply Chain Code of Conduct issued and acknowledged 

by suppliers

•  Health and Safety on-site remediation during visits

BUYER 
TRAINING

•  Ethical compliance awareness training:

•  The importance of ethical due diligence

•  Factory approval and selection process

•  Modern Slavery training (e-learning and workshops)

SUPPLY 
CHAIN 
RISK 
PROFILING

•  Determine supply chain ethical priorities through:

•  Known ethical risk factors (gathered through ethical 

compliance assessments)

•  Inherent ethical risk factors (determined through industry bodies 

and supply chain risk platforms)

•  Categorisation of suppliers by spend level

•  Annual third-party ethical auditing programme for all 

manufacturing sites

What we will do in 2023:

•  Supply Chain Code of Conduct in 

multiple languages

•  Modern Slavery training

•  Health and Safety structured 

training modules

•  Translate all training guides into 

multiple languages

•  Better Buying Responsible purchasing 

practices e-course

•  Product costings training to determine 
supplier benchmarks against ethical 
compliance ratings

•  Strengthen our focus and assessments 
in key sourcing regions including China, 
Morocco, Pakistan, India, UK and Turkey

64

STRATEGIC REPORTBOOHOO GROUP PLCPROGRAMMES & INITIATIVES

Our culture encourages employees 
to speak up about our concerns
We actively promote an independent 
whistleblowing hotline within our UK distribution 
centres, our Thurmaston Lane manufacturing site 
and our UK office locations.

Supporting 53 factories 
in Bangladesh
Being part of the International Accord ensures 
all factories that supply us from Bangladesh are 
part of a structured remediation improvement 
programme, which focuses on building, electrical 
and fire safety

The Garment & Textile Workers Trust
The Trust assigned £350k to fund ESOL English 
classes & advocacy workshops with BAME 
garment workers; English language & IT skills 
training to garment workers (Wesley Hall); second 
year funding & provision of a part-time community 
engagement worker & a full-time social welfare 
rights worker at Fab-L.

With an initial £1.1 million fund from the 
group, the Trust aligns grants with pre-existing 
organisations in Leicester, to further their work, 
rather than compete with it.

The Research by Rights Lab at Nottingham 
University and The School of Law at De Montfort 
University Leicester concluded: that there is a clear 
need for a single enforcement body on the ground, 
and a single point of contact for workers; that there 
is a barrier to the access of rights through a lack of 
English language skills; and that there is a need for 
increased advocacy and empowerment for workers 
within the community.

To date, the Trust has assigned £350k to: the 
Sharma Women’s Centre, providing ESOL English 
classes and advocacy workshops with BAME 
garment workers; Wesley Hall, providing English 
language and IT skills training to garment workers, 
and running poverty alleviation work through food 
provision; and FAB-L, where, in addition to a 
contribution to its second-year funding, the Trust 
will be funding a part-time community engagement 
worker and a full-time social welfare rights worker.

We significantly consolidated 
the UK supply base from over 
300 to today’s figure of 72.

We prohibited subcontracting 
for better transparency & 
oversight & partnered with 
auditing firm BV in the UK  
& globally.

Independent UK whistleblowing 
We use the Unseen independent UK 
whistleblowing hotline to ensure the workers at 
sites that supply us in the UK have access to an 
independent reporting mechanism.

65

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023STAKEHOLDER ENGAGEMENT

“Building on effective engagement with our 
stakeholders is a key priority for the board to 
foster long-term success and strategic growth.”

HIGH STANDARDS OF 
BUSINESS CONDUCT 
Our expectations for conduct and behaviour 
are set out in our group policies, which cover 
areas such as whistleblowing, bribery and 
corruption, employee and supplier conduct 
and human rights. 

The board recognises the importance of 
corporate governance. A description of how 
the group has adopted the QCA Corporate 
Governance Code 2018 can be found on 
pages 78 to 85. 

ACTING FAIRLY BETWEEN 
DIFFERENT STAKEHOLDERS 
OF THE GROUP 
The board recognises that, as well as 
maintaining effective engagement, it should 
treat all stakeholder groups fairly and 
equally. We are committed to ensuring our 
shareholders benefit from strategic growth 
and the long-term success of the group. 

We have mapped out our six key stakeholder 
groups, what is important to them and how 
the company and the board have engaged 
with them. 

THE BOARD’S APPROACH
The board has voluntarily chosen to 
follow the Section 172 guidance from UK 
law, although this is not required under 
Jersey regulations.

The board understands its accountability 
to its stakeholders and recognises the 
importance of active engagement in 
order to promote and sustain value. 
Our stakeholder groups and their needs are 
regularly reviewed by the board to inform 
the development of strategic goals and, 
ultimately, drive sustainable value. 

Stakeholder priorities, with the backdrop 
of a challenging economic climate, is ever 
changing and often competing. While we 
recognise it may not be possible to benefit 
all stakeholder groups at any one time, the 
board strives to use its engagement with 
stakeholders to ensure the deliverability 
of our strategy and aid the interests of the 
group and its members in the long term. 
Find out more about the board’s decision 
making on page 79.

Following a period of disruptive external 
factors, the board is cognisant of the 
importance to stakeholders of effective 
engagement to ensure deliverability of our 
strategy and stability of the group. The board 
is committed to maintain and build upon its 
effective engagement with stakeholders, 
which they consider will, as well as being 
the right thing to do, in good faith, likely 
promote the success of the group for the 
benefit of its members and as a whole. 

T
R
O
P
E
R

C

I

G
E
T
A
R
T
S

66

BOOHOO GROUP PLC 
SECTION 172
HOW THE BOARD PROMOTES THE SUCCESS OF THE COMPANY 

Stakeholders

Their priorities 

How Boohoo engages

How the board engages 

EMPLOYEES

•  A fair and inclusive 

workplace and culture

•  Opportunities for 
career growth and 
development

•  Fair pay and reward

•  A strong culture in the 
workplace that fosters 
good wellbeing

SUPPLIERS

•  Fair payment and 

treatment

•  A transparent and 
ethically compliant 
supply chain

•  Sustainable sourcing

•  Future business 

growth and long-term 
collaboration 

•  We introduced two leadership programmes 
for selected senior directors and managers, 
in conjunction with external training 
suppliers, as well as a learning lab for our 
general employee base

•  John Lyttle and Shaun 

McCabe attended a townhall 
with employees to discuss 
the group’s strategy for the 
forthcoming year

•  We have continued to run townhalls with 
our employees, to cascade the group’s 
strategy and improve communication 
across the employee base

•  We introduced a new salary grading 

structure to ensure greater transparency 
and understanding of career development. 

•  We launched a new reward platform, 

Beyond, which gives our employees benefit 
options tailored to their lifestyle

•  Our people team arrange ‘listening 

sessions’ with employee groups to discuss 
topics that are important to them; previous 
topics have included supporting mental 
health at work, personal development and 
financial wellbeing 

•  The board regularly input 

on remuneration policy and 
share incentive proposals, 
which this year included the 
introduction of a new growth 
plan to incentivise certain 
senior management

•  The board received a session 
from our external training 
provider, PDT Global, on 
diversity and inclusion, which 
was also rolled out to senior 
management

•  We have partnered with Reconomy and 
Yellow Octopus to support our suppliers 
in upcycling textile waste and diverting it 
from landfill

•  The board held one of its 
meetings in Turkey, where 
it engaged with suppliers to 
the group

•  Our teams provide lots of training seminars 
for suppliers to deliver training on product 
performance and safety, as well as sourcing 
and ethical compliance

•  John Lyttle attends bi-weekly 

meetings to discuss the 
group’s supply chain 
compliance matters

•  The board regularly receives 
updates on supply chain 
matters and discusses ways 
to drive long-term value and 
relationships with suppliers

•  Our product compliance team developed 
and issued testing manuals consolidating 
the group’s way of working with suppliers 

•  The group opened an internal product 

performance lab to test products in order 
to educate brand teams and suppliers in 
product testing and performance

•  We are continuing to review new regions 
for onboarding new suppliers, with a 
particular focus on

•  We co-funded over 150 NVQ worker 
qualifications in Leicester with KTL Ltd

•  We continue to work with our suppliers to 
improve working conditions through our 
global ethical auditing programme

67

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023SECTION 172
HOW THE BOARD PROMOTES THE SUCCESS OF THE COMPANY 

Stakeholders
CUSTOMERS

Their priorities 

How Boohoo engages

How the board engages 

•  Good quality product

•  Affordable and 

available on-trend 
fashion

•  Sustainable options

•  Good customer 
end-to-end 
experience 

•  The board regularly receives 

updates on consumer 
engagement and discusses 
ways in which it could 
be improved

•  The board has been 

instrumental in the process 
to opening our Atlantic 
distribution centre, which 
aims to service consumers 
in the US, Canada and the 
surrounding area

•  We continued use of customer feedback 
to formulate product development and 
improve customer journeys

•  There has been considerable growth of the 
number of concessions on the Debenhams 
marketplace, giving more availability 
to customers

•  The group continues to hold ‘Voice of 

the Customer’ sessions, across multiple 
stakeholder groups, including supply chain, 
product and finance

•  The group held a number of events 

and competitions aimed at existing and 
potential new customers

•  We partnered with Kourtney Kardashian 

Barker in a new range of more sustainable 
and affordable clothing

•  We run customer focus groups, inviting 
our customers into the business to share 
their opinions on topics as diverse as 
sustainability, social media and suiting, 
among others

COMMUNITY

•  Our charitable 
contributions 

•  Fair payment and 

treatment

•  A transparent and 
ethically compliant 
supply chain

•  Following the group’s donation of 

£1 million, the Garment and Textile 
Workers’ Trust (GTWT) published research 
identifying the needs of garment workers 
in Leicester and made the first grants to 
support garment workers in Leicester in 
April 2023

•  We launched a group community 

•  The board regularly receives 
updates from the group’s 
ESG Committee and inputs 
into the group’s ESG strategy

•  We have incorporated 

ESG targets into executive 
remuneration awards and 
incentive plans

programme, BeYou. The programme 
is broken into three pillars: show your 
colours; find your place; and charitable 
giving. We have launched our first schools 
outreach programme and agreed new 
partnerships with multiple charities and 
community organisations

68

STRATEGIC REPORTBOOHOO GROUP PLCHow the board engages 

•  The board reviewed 

shareholder feedback 
following the publication 
of the results and ongoing 
regular Investor Relations 
feedback from investors on 
key topics

•  The board undertook 
a consultation with 
shareholders in respect of 
executive remuneration 
for FY2023

•  The board undertook a 

consultation with its key 
investors with regard to its 
new growth share plan

•  The board published the 2022 
Sustainability Report, charting 
the progress against the 
group’s sustainability strategy

•  The Board regularly receives 
updates from the group’s 
ESG Committee and inputs 
into the group’s ESG strategy

•  We have incorporated 

ESG targets into executive 
remuneration awards and 
incentive plans

Stakeholders
SHAREHOLDERS

Their priorities 

How Boohoo engages

•  The management team conducted investor 
roadshows in May and October, coinciding 
with publication of the group’s annual and 
half-year results

•  Transparent reporting 
and communication

•  Effective management 

of financial and 
ESG risks

•  Strong leadership and 

clear strategy 

PLANET 

•  Use of sustainable 

•  The launch of the PLT Marketplace 

practices 

•  Impacts of our 

products on the 
environment 

enabled individuals and small business to 
resell products

•  We continue to invest into the Cotton 

Connect programme and have expanded 
investment into another country, in 
collaboration with other UK-based 
retailers. The programme also ties in with 
our BeYou community programme by 
educating farm workers about the benefits 
of more sustainable cotton production and 
good business practice

•  Continued engagement with Textiles 
2030, microfibre consortium and 
sustainable apparel coalition. 

•  We constituted a voluntary employee 
‘Sustainable Champions’ programme, 
where employees work together to 
improve sustainable workplace practices

SOME OUTCOMES AND ACTIONS OF ENGAGEMENT:
•  All of our global tier 1 factories are listed on our plc website. 

•  Our people team conducted over 200 learning lab sessions with employee groups. Employees also have the opportunity to set their own 

agenda for the group’s learning lab and over 5,000 hours of learning has been undertaken at our Distribution Centres. 

•  The group has been awarded with accreditation from Pride365 and we have committed status from Inclusive Employers. 

•  Anthony Higginbotham MP hosted an advice surgery at our Burnley distribution centre. Senior officials from the Department for Business, 

Energy and Industrial Strategy also visited the Burnley distribution centre.

Our impacts on, and engagement with, our stakeholder groups is considered further on page 11. 

69

STRATEGIC REPORTANNUAL REPORT & ACCOUNTS 2023GOVERNANCE

GOVERNANCE
Board of directors 
Chairman’s governance statement 
Corporate governance report 
Directors’ report 
Directors’ remuneration report 
Annual report on remuneration 
Statement of directors’ responsibilities 

70
72
76
86
88
91
112

70

BOOHOO GROUP PLCGOVERNANCEANNUAL REPORT & ACCOUNTS 2023

71

BOARD OF DIRECTORS

MAHMUD  
KAMANI 

GROUP EXECUTIVE 
CHAIRMAN
Mahmud founded boohoo.
com with Carol Kane in 2006, 
leveraging over 30 years of 
experience in the fashion and 
clothing industry. Mahmud is 
an entrepreneur, with expertise 
encompassing all areas of the 
supply chain from sourcing, 
import and wholesale. Mahmud 
is an inspirational leader, 
having built a strong team and 
engendered loyalty from many 
long-serving employees.

CAROL  
KANE

GROUP  
CO-FOUNDER AND 
EXECUTIVE DIRECTOR 

Carol has 30 years of 
experience in the fashion 
industry. Starting her career as 
a designer, then fashion buyer, 
Carol has worked with Mahmud 
Kamani for the past 26 years 
supplying high street retailers. 
Carol co-founded boohoo.com 
in 2006 and since inception 
has worked on marketing, 
product and brand strategy both 
domestically and abroad. 

JOHN   
LYTTLE

CHIEF  
EXECUTIVE 

John previously spent eight 
years at Primark, a division 
of Associated British Foods, 
as Chief Operating Officer. 
During his tenure, turnover grew 
158% to £7 billion. 

Prior to joining Primark, John 
held senior roles at Matalan and 
Arcadia group.

SHAUN   
MCCABE

CHIEF FINANCIAL 
OFFICER
Shaun was appointed CFO of 
boohoo on 3 October 2022, 
having originally joined the 
board in November 2020 as 
an independent non-executive 
director. Shaun has extensive 
financial experience across 
e-commerce and retail. Prior 
to joining boohoo, he held the 
roles of Chief Financial Officer 
at Trainline plc, International 
Director at ASOS and 
Chief Financial Officer for 
Amazon Europe. Shaun is also 
non-executive director at AO 
World plc where he is a member 
of its Audit and Remuneration 
Committees.

KEY

A

E

N

R

RI

Audit  
Committee

ESG  
Committee

Nomination 
Committee

Remuneration 
Committee

Risk 
Committee

Chair

72

BOOHOO GROUP PLCGOVERNANCEALISTAIR 
MCGEORGE 

DEPUTY CHAIRMAN 
AND NON-EXECUTIVE 
DIRECTOR

A
A

E
E

N
N

R

RI

Alistair McGeorge joined the 
board as an independent non-
executive director, Deputy 
Chairman and SID in March 
2023. Alistair is also a member 
of the Audit, Remuneration, 
Nomination, Risk and 
ESG Committees. 

Alistair is currently the non-
executive Chairman of East 
Imperial plc and The Original 
Factory Shop, as well as Chair of 
The Retail Trust, which provides 
support to retail employees. 
He has worked within the 
retail industry over the last 
30 years and has been CEO 
and/or Chairman of multiple 
retail brands in the UK and 
internationally. Alistair is a 
qualified chartered accountant.

KIRSTY  
BRITZ 

TIM  
MORRIS 

NON-EXECUTIVE 
DIRECTOR

NON-EXECUTIVE 
DIRECTOR

IAIN   
MCDONALD

NON-EXECUTIVE 
DIRECTOR

A

E

RI

A

E

N

R

RI

A

N

R

Kirsty joined the board as an 
independent non-executive 
director in September 2021. 
Kirsty is Chair of the ESG 
Committee and a member of 
the Risk and Audit Committees.

Kirsty has extensive ESG 
and sustainability experience 
across financial services, 
telecommunications and 
technology sectors. She is 
currently serving as the Director 
of Sustainable Banking at 
NatWest Group plc and as 
an independent member of 
the Professional Standards 
Committee at HMRC. Prior 
to joining NatWest Group, 
she held the role of Director 
of Citizenship at Barclays. 
Prior to this Kirsty held various 
sustainability, brand strategy 
and marketing roles in retail, 
telecommunications and 
advertising sectors.

Tim Morris joined the board 
as non-executive director 
in May 2021. Tim is Chair 
of the Risk and Nomination 
Committees and a member of 
the Audit, Remuneration, and 
ESG Committees. 

Tim is currently Group General 
Counsel & Company Secretary 
at TalkTalk Telecom Group 
Limited, which was on the 
main list of the London Stock 
Exchange until March 2021 
and where he joined prior 
to its IPO in 2010. He held 
similar positions at Carphone 
Warehouse Group plc prior to 
its IPO in 2000 until 2015, 
during which time it merged 
with Dixons to create Dixons 
Carphone plc. He is also a 
founding Partner of Freston 
Ventures Investments LLP, 
which invests in a number of 
private businesses including 
Five Guys Europe, in addition 
to various indirect private 
equity and investment funds. 
Tim is a solicitor who worked in 
private practice before 2000, 
specialising in corporate finance.

Iain is Chair of the 
Remuneration Committee 
and sits on the Audit and 
Nomination Committees. 

Iain is the founder of Belerion 
Capital, a specialist technology 
and e-commerce company 
and was an early investor 
in a number of technology 
businesses including Asos, 
The Hut Group, Eagle Eye 
Solutions, Anatwine and 
Metapack. 

Iain is a non-executive 
director of one of the leading 
e-commerce businesses in 
Europe, The Hut Group, and 
also AIM-listed software 
business CentralNic. Prior to 
founding Belerion Capital, Iain 
was a partner of the William 
Currie Group, a technology 
and e-commerce private 
family office.

73

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCEBOARD OF DIRECTORS

PREVIOUS BOARD MEMBERS

JOHN 
GOOLD

NON-EXECUTIVE 
DIRECTOR(1)

A

N

R

RI

John joined the board as an 
independent non-executive 
director and Chair of the Audit 
Committee in April 2023. 
John is also a member of 
the Risk, Nomination and 
Remuneration Committees. 
John is a qualified chartered 
accountant previously working 
within corporate finance with 
Deloitte & Touche, Old Mutual 
Securities, Arden Partners 
and Zeus. He is currently a 
non-executive director for 
Kelso Group Holdings plc and 
Oncimmune plc.

NEIL   
CATTO

EXECUTIVE  
DIRECTOR(2)
Neil qualified as a chartered 
accountant with Ernst & Young 
and spent nine years working 
in their Manchester, Palo Alto 
and Reading offices. He was 
previously Finance Director 
of dabs.com plc and has held 
senior financial positions in 
BT plc and The Carphone 
Warehouse Group.

BRIAN   
SMALL

NON-EXECUTIVE 
DIRECTOR(2)
Brian was most recently CFO 
of JD Sports plc for nearly 
15 years. Prior to this role, 
he was Operations Finance 
Director at Intercare Group 
plc and has also been Finance 
Director of a number of 
other companies. 

Brian is also a non-executive 
director and Audit Committee 
Chair at Mothercare plc and 
Pendragon plc. He qualified 
as an accountant with Price 
Waterhouse in 1981.

KEY

A

E

N

R

RI

Audit  
Committee

ESG  
Committee

Nomination 
Committee

Remuneration 
Committee

Risk 
Committee

Chair

1  Appointed on 27 April 2023

2  Stepped down 31 March 2023

74

BOOHOO GROUP PLCGOVERNANCE 
ANNUAL REPORT & ACCOUNTS 2023

G
O
V
E
R
N
A
N
C
E

75

CORPORATE 
GOVERNANCE REPORT

A message from the Chairman

Dear shareholders,
During the year we experienced a significant 
period of uncertainty, with consumers 
conscious of cost-of-living increases amidst 
inflationary pressures. The board’s focus 
has been to guide the group through these 
varied and challenging macro-induced 
headwinds while accelerating the execution 
of our strategic priorities. This stands us in 
good stead for the year ahead and I remain 
extremely positive and confident about the 
future of this great business. 

A highly engaged and effective board with an 
appropriate blend of skills and experience is 
critical for the group to execute its back to 
growth strategy on page 06. A summary of 
the significant progress we have made during 
the year is set out below. 

LEADERSHIP AND 
SUCCESSION PLANNING
Shaun McCabe was appointed Chief 
Financial Officer in October 2022, having 
served as non-executive director and 
Chair of the Audit and Risk Committees 
since June 2020. The benefits of Shaun’s 
leadership are already evident and, together 
with the strength of our broader executive 
team, the board is well positioned to build on 
our ambitions. 

Neil Catto stepped down as Chief Financial 
Officer in October 2022 and remained on 
the board as executive director until March 
2023 to support an orderly handover to 
Shaun and the delivery of a strategic project. 
I would like to express my gratitude to Neil 
for his dedication and service as he has been 
an integral and valued board member for 
over 12 years. 

In March 2023 we announced that Alistair 
McGeorge would succeed Brian Small as 
Deputy Chairman. I would like to thank 
Brian for his outstanding contribution to the 
group during his period of service and wish 
him well for the future. In April 2023 John 
Goold joined the board as non-executive 
director and Chair of the Audit Committee. 

With over 20 years of retail experience, 
Alistair and John are strong additions to our 
already world-class team and I have significant 
confidence in the board’s ability to deliver value 
for shareholders in the year ahead. 

REMUNERATION
We were pleased that the Growth Plan 
received shareholder support at the General 
Meeting in March 2023. The terms of the 
new Growth Plan provide a real incentive for 
the senior management team to execute our 
growth strategy, reigniting excitement about 
the group’s future potential and allowing 
the management team to demonstrate the 
behaviours which make boohoo unique: 
entrepreneurial spirit, an aggressive growth 
agenda, the ability to push boundaries and a 
constant drive for shareholder value.

CULTURE 
An inclusive culture aligned with the group’s 
purpose and values plays a vital role in the 
group’s ability to execute its vision to be 
a leading global retailer and deliver long-
term value for shareholders. The board 
acknowledges that it is accountable to 
stakeholders for ensuring that the group 
is appropriately managed and achieves its 
objectives in a way that is supported by 
the right culture and behaviours. Further 
information on our culture and values can 
be found on page 16 and examples of how 
the board have monitored culture during the 
year are in the Risk Report on page 29.

“ A highly engaged 
and effective 
board with an 
appropriate 
blend of skills 
and experience 
is critical for the 
group to execute 
its back to growth 
strategy.”

76

BOOHOO GROUP PLCGOVERNANCEof the board’s commitment to ensuring 
the highest standards of governance for 
the group, this year each member received 
briefings on: 

•  latest trends and developments in 

corporate governance, AIM regulation 
and directors’ duties;

•  diversity and inclusion in the 

workplace; and

•  the UK political landscape and impact on 

the retail sector.

We continued to invest time and energy so 
that our non-executive directors could deepen 
further their understanding of the business. 
The board visited our distribution centre in 
Sheffield to witness the significant advances in 
automation described on page 14.

The board also visited suppliers in Istanbul, 
Turkey to gain first-hand insight into the 
opportunities and challenges facing the 
group’s international supply chain. In the 
year ahead, the board plans to visit our 
Burnley distribution centre, to increase the 
board’s visibility in the business and engage 
fully with a wide range of colleagues.

ESG GOVERNANCE
Last year, the board appointed Kirsty Britz 
as non-executive director and established 
an ESG Governance Framework, with Kirsty 
chairing the ESG Committee, to ensure 
there is adequate oversight and challenge 
of ESG-related issues. One year on, I am 
pleased to report the ESG Governance 
Framework is functioning effectively with 
an excellent level of engagement across the 
group. Details of the progress against our 
sustainability strategy are on pages 52 to 55 
and our Climate Report is on page 40.

BOARD EFFECTIVENESS 
AND DEVELOPMENT

It is essential that the board attains a deep 
knowledge of the business and allocates 
sufficient time to discharge its responsibilities 
effectively. The board recognises that 
improving board effectiveness forms an 
important part of the development and 
execution of the group’s strategy and will 
ultimately contribute to the continued 
success of the group for years to come. 

Between them, our board members have 
extensive experience in the key areas 
pertinent to execution of the group’s 
strategy, and remain professionally active, 
motivated, and willing to broaden and 
deepen their knowledge. The board calendar 
is planned to ensure that directors are 
briefed on a wide range of topics. As part 

BOARD EVALUATION
After two years of externally facilitated 
board effectiveness reviews conducted by 
Korn Ferry, we agreed this year’s review 
would be conducted internally and led by 
the General Counsel & Company Secretary, 
Tom Kershaw. 

Key recommendations that emerged from 
the latest review include spending more 
time discussing and developing the group’s 
purpose and values, increasing the focus 
on strategy and succession planning, and 
creating regular opportunities for the board 
to hold more physical and informal meetings 
outside of the boardroom. Further details 
are on page 82 of this report. 

LOOKING AHEAD 
WITH CONFIDENCE
Finally, on behalf of the board, I would like to 
extend my thanks to all of our shareholders 
for your continued support. The last year has 
shown how resilient the group is to external 
pressures through a fast and agile business 
model and ability to adapt. Looking ahead, 
the board is highly motivated and equipped 
to deliver on our ambitions and we remain 
confident in the fundamental resilience of 
our business model, strategy, and leading 
customer proposition. 

MAHMUD KAMANI 
Group Executive Chairman

77

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCECORPORATE GOVERNANCE REPORT 

CONTINUED

The Company has adopted 
the 2018 Quoted Companies 
Alliance Corporate Governance 
Code (“QCA Code”). The board 
believes that the QCA Code 
provides the most appropriate 
framework of governance 
arrangements for a public 
listed company of boohoo’s size 
and complexity. 

The board acknowledges the importance of 
the ten QCA Code principles and sets out 
the group’s current approach.

DELIVER GROWTH

O1

Establish a strategy and 
business model, which 
promotes long-term value 
for shareholders
The group owns the brands boohoo, 
boohooMAN, PrettyLittleThing, Nasty 
Gal, MissPap, Coast, Karen Millen, 
Warehouse, Oasis, Dorothy Perkins, 
Burton, Wallis and Debenhams, and 
designs, sources, markets and sells 
clothing, shoes, accessories and beauty 
products targeted at 16–45-year-old 
consumers in the UK and internationally. 
The group has a strong presence in the 
UK, US, Australia, France and Ireland, 
and sells products to customers in almost 
every country in the world.

The group’s business model is entirely 
focused on its customers and every 
element of the model begins and ends 
with them – we engage, we listen, we 
learn, we create and repeat.

The group’s ambition and growth 
prospects are underpinned by forecast 
growth in both the domestic and 
international online fashion retail markets, 
a highly efficient product sourcing model 
and a robust infrastructure development 
plan. The group’s vision is to be a 
leading e-commerce fashion market for 
16–45-year-olds, which will be driven 
through the following strategic priorities:

•  Investing in our Brands

•  Giving our customers Product 

they want

•  Customer Experience that makes 

them come back

•  A Platform that enables our growth

•  An environment where our 

People flourish 

A fuller explanation of how the strategy 
and business model are executed can be 
found on page 10. 

O2

Seek to understand and 
meet shareholder needs 
and expectations

The board is informed of shareholder 
views as part of the regular reporting 
process and matters for discussion, 
and maintains an active dialogue with 
its shareholders through a planned 
programme of investor relations. 
This activity is a keystone of the group’s 
corporate communications programme 
and is headed by the executive board, 
supported by an Investor Relations team 
and the Company Secretary. The group’s 
Deputy Chairman acts as an additional 
link between the shareholders and the 
group’s executive directors. 

The programme includes formal 
presentations of the group’s full year and 
interim results and meetings between 
institutional investors, analysts and senior 
management on a regular basis. Regular 
communication with shareholders also 
takes place through the group’s annual 
and interim results and via the group 
website (www.boohooplc.com), which 
contains up-to-date information on the 
group’s activities.

The Chair of the Remuneration 
Committee has actively engaged and 
consulted with shareholders on major 
changes to the remuneration policy 
during the year. 

The board recognises that the Annual 
General Meeting is an important 
opportunity for communication with both 
institutional and private shareholders. 

There is also a designated email 
address for shareholder liaison – 
investorrelations@boohoo.com – and 
all contact details are included on the 
investor relations website.

78

O3

O4

Take into account wider stakeholder 

and social responsibilities and their 

implications for long-term success

Embed effective risk management,  

considering both opportunities and threats,  

throughout the organisation

The board recognises the importance of maintaining 

The board has overall responsibility for the group’s systems of internal control 

strong relationships with its stakeholders in order to 

and risk management and for reviewing the effectiveness of those systems. 

create sustainable long-term value, and the board 

Such systems are designed to manage rather than eliminate the risk of failure 

encourages active dialogue and transparency with all 

to achieve business objectives. Any system can only provide reasonable and 

its stakeholder groups. 

not absolute assurance against material misstatement or loss.

The board believes that modern slavery is a significant 

The board confirms that there are procedures for identifying, evaluating and 

global issue presenting a challenge for businesses 

managing significant risks faced by the group, and will review these formally 

worldwide and has committed to continually 

with management before each financial year-end (as well as the ongoing 

reviewing its practices to combat slavery. The board 

review of risks, which emerge throughout the year).

is committed to ensuring that its group companies 

and supply chain act ethically and with integrity. 

Our Modern Slavery Statement can be found on the 

group’s website or is available on request from the 

Company Secretary. 

The board has implemented an internal risk management framework to 

identify, with relevant management, the major business risks facing the group 

and to put in place appropriate policies and procedures to manage those 

risks. Internal and external risks, which are assessed on a continual basis, 

may be associated with a variety of internal or external sources, including 

We have also launched a group community 

control breakdowns, disruption in information systems, competition, 

programme, Be You. The programme is broken into 

inadequate financing, poor business performance, natural catastrophe and 

three pillars: show your colours, find your place and 

regulatory requirements. These involve a process of control, self-assessment 

charitable giving. We have launched our first schools 

and reporting that will be established to provide a documented trail of 

outreach programme and agreed new partnerships 

accountability, which will be reported to the board.

with multiple charities and community organisations. 

The Executive Risk Group reports on its review of the risks and how they are 

We continue to invest into the Cotton Connect 

managed to both the board and Risk Committee, whose role it is to review 

programme and have expanded investment into 

the key risks inherent in the business and the systems of control necessary to 

another country in collaboration with other UK-based 

manage those risks. The Executive Risk Group, which includes the CEO and 

retailers. The programme also ties in with our Be You 

CFO, reports to the Risk Committee and provides assurance over risks and 

community programme by educating farm workers 

internal controls. The Risk Committee presents its findings to the board as 

about the benefits of more sustainable cotton 

appropriate. The Executive Risk Group also reports to the Risk Committee 

production and good business practice.

on major changes in the business and external environment, which affect 

Further information on stakeholder engagement can 

be found on page 66 and our social impact strategy 

on page 56. 

significant risks. Where areas for improvement in the systems are identified, 

the board considers the recommendations made by the Executive Risk Group 

and the Risk Committee.

The Executive ESG Group has oversight and monitoring of ESG risks and 

opportunities. The Executive ESG Group is chaired by the Group CEO 

and reports to the ESG Committee chaired by Kirsty Britz, independent 

non-executive director. The primary purpose of the ESG Committee is to 

independently review, on behalf of the Board, the actions of the Executive 

ESG Group and its ‘E’ ‘S’ and ‘G’ sub-committees to run the group as an 

environmentally and socially sustainable, responsible business, capable of 

generating long-term value for its stakeholders. 

Further details of the governance structure are set out at principle 9 on 

page 83. 

BOOHOO GROUP PLCGOVERNANCEDELIVER GROWTH

O1

O2

Establish a strategy and 

business model, which 

Seek to understand and 

meet shareholder needs 

promotes long-term value 

and expectations

for shareholders

The group owns the brands boohoo, 

The board is informed of shareholder 

boohooMAN, PrettyLittleThing, Nasty 

views as part of the regular reporting 

Gal, MissPap, Coast, Karen Millen, 

process and matters for discussion, 

Warehouse, Oasis, Dorothy Perkins, 

and maintains an active dialogue with 

Burton, Wallis and Debenhams, and 

its shareholders through a planned 

designs, sources, markets and sells 

programme of investor relations. 

clothing, shoes, accessories and beauty 

This activity is a keystone of the group’s 

products targeted at 16–45-year-old 

corporate communications programme 

consumers in the UK and internationally. 

and is headed by the executive board, 

The group has a strong presence in the 

supported by an Investor Relations team 

UK, US, Australia, France and Ireland, 

and the Company Secretary. The group’s 

and sells products to customers in almost 

Deputy Chairman acts as an additional 

every country in the world.

link between the shareholders and the 

The group’s business model is entirely 

group’s executive directors. 

focused on its customers and every 

The programme includes formal 

element of the model begins and ends 

presentations of the group’s full year and 

with them – we engage, we listen, we 

interim results and meetings between 

learn, we create and repeat.

The group’s ambition and growth 

prospects are underpinned by forecast 

growth in both the domestic and 

international online fashion retail markets, 

a highly efficient product sourcing model 

and a robust infrastructure development 

plan. The group’s vision is to be a 

institutional investors, analysts and senior 

management on a regular basis. Regular 

communication with shareholders also 

takes place through the group’s annual 

and interim results and via the group 

website (www.boohooplc.com), which 

contains up-to-date information on the 

group’s activities.

leading e-commerce fashion market for 

The Chair of the Remuneration 

16–45-year-olds, which will be driven 

Committee has actively engaged and 

through the following strategic priorities:

consulted with shareholders on major 

•  Investing in our Brands

•  Giving our customers Product 

they want

•  Customer Experience that makes 

them come back

•  A Platform that enables our growth

•  An environment where our 

People flourish 

A fuller explanation of how the strategy 

and business model are executed can be 

found on page 10. 

changes to the remuneration policy 

during the year. 

The board recognises that the Annual 

General Meeting is an important 

opportunity for communication with both 

institutional and private shareholders. 

There is also a designated email 

address for shareholder liaison – 

investorrelations@boohoo.com – and 

all contact details are included on the 

investor relations website.

O3

O4

Take into account wider stakeholder 
and social responsibilities and their 
implications for long-term success

Embed effective risk management,  
considering both opportunities and threats,  
throughout the organisation

The board recognises the importance of maintaining 
strong relationships with its stakeholders in order to 
create sustainable long-term value, and the board 
encourages active dialogue and transparency with all 
its stakeholder groups. 

The board has overall responsibility for the group’s systems of internal control 
and risk management and for reviewing the effectiveness of those systems. 
Such systems are designed to manage rather than eliminate the risk of failure 
to achieve business objectives. Any system can only provide reasonable and 
not absolute assurance against material misstatement or loss.

The board believes that modern slavery is a significant 
global issue presenting a challenge for businesses 
worldwide and has committed to continually 
reviewing its practices to combat slavery. The board 
is committed to ensuring that its group companies 
and supply chain act ethically and with integrity. 
Our Modern Slavery Statement can be found on the 
group’s website or is available on request from the 
Company Secretary. 

We have also launched a group community 
programme, Be You. The programme is broken into 
three pillars: show your colours, find your place and 
charitable giving. We have launched our first schools 
outreach programme and agreed new partnerships 
with multiple charities and community organisations. 

We continue to invest into the Cotton Connect 
programme and have expanded investment into 
another country in collaboration with other UK-based 
retailers. The programme also ties in with our Be You 
community programme by educating farm workers 
about the benefits of more sustainable cotton 
production and good business practice.

Further information on stakeholder engagement can 
be found on page 66 and our social impact strategy 
on page 56. 

The board confirms that there are procedures for identifying, evaluating and 
managing significant risks faced by the group, and will review these formally 
with management before each financial year-end (as well as the ongoing 
review of risks, which emerge throughout the year).

The board has implemented an internal risk management framework to 
identify, with relevant management, the major business risks facing the group 
and to put in place appropriate policies and procedures to manage those 
risks. Internal and external risks, which are assessed on a continual basis, 
may be associated with a variety of internal or external sources, including 
control breakdowns, disruption in information systems, competition, 
inadequate financing, poor business performance, natural catastrophe and 
regulatory requirements. These involve a process of control, self-assessment 
and reporting that will be established to provide a documented trail of 
accountability, which will be reported to the board.

The Executive Risk Group reports on its review of the risks and how they are 
managed to both the board and Risk Committee, whose role it is to review 
the key risks inherent in the business and the systems of control necessary to 
manage those risks. The Executive Risk Group, which includes the CEO and 
CFO, reports to the Risk Committee and provides assurance over risks and 
internal controls. The Risk Committee presents its findings to the board as 
appropriate. The Executive Risk Group also reports to the Risk Committee 
on major changes in the business and external environment, which affect 
significant risks. Where areas for improvement in the systems are identified, 
the board considers the recommendations made by the Executive Risk Group 
and the Risk Committee.

The Executive ESG Group has oversight and monitoring of ESG risks and 
opportunities. The Executive ESG Group is chaired by the Group CEO 
and reports to the ESG Committee chaired by Kirsty Britz, independent 
non-executive director. The primary purpose of the ESG Committee is to 
independently review, on behalf of the Board, the actions of the Executive 
ESG Group and its ‘E’ ‘S’ and ‘G’ sub-committees to run the group as an 
environmentally and socially sustainable, responsible business, capable of 
generating long-term value for its stakeholders. 

Further details of the governance structure are set out at principle 9 on 
page 83. 

79

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCECORPORATE GOVERNANCE REPORT 

CONTINUED

MAINTAIN A DYNAMIC MANAGEMENT FRAMEWORK

O5Maintain the board as a well-functioning, 

balanced team led by the Chair
The board currently comprises of four executive directors and five 
non-executive directors. The board has an executive Chairman 
and a non-executive Deputy Chairman who also acts as the 
Senior Independent Director. 

The board as a whole is collectively responsible for the success of the 
group and provides entrepreneurial leadership of the group within 
the framework of effective controls, which enable risk to be assessed 
and managed. It sets out the group’s values and standards and 
ensures that its obligations to shareholders and other stakeholders 
are understood and met.

Guidelines are in place concerning the content, presentation and 
timely delivery of papers by management to directors for each 
board meeting so that the directors have enough information to be 
properly briefed. Where issues arise at board meetings, the Chairman 
ensures that all directors are properly briefed and, when necessary, 
appropriate further enquiries are made. The current division of 
responsibilities between the Chairman and Chief Executive and 
the Chairman and the Deputy Chairman have each been agreed by 
the board. 

It is intended that the board meets at least eight times a year, the 
Audit Committee at least three times a year, the Nomination 
Committee at least once a year, the Remuneration Committee at 
least twice a year, and the Risk and ESG Committees four times 
per year. 

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS
The table below shows the attendance of individual directors at board meetings and committee meetings of which they are members 
during the year.

Board 

Audit  
Committee 

Risk  
Committee 

Remuneration 
Committee 

Nomination  
Committee 

ESG  
Committee 

Eligible 

Eligible 

Eligible 

Eligible 

Eligible 

Eligible 

to attend  Attended 

to attend  Attended 

to attend  Attended 

to attend  Attended 

to attend  Attended 

to attend  Attended 

Mahmud 
Kamani
Carol  
Kane
John  
Lyttle
Shaun 
McCabe(1)
Kirsty  
Britz
Iain 
McDonald
Tim  
Morris
Brian  
Small
Neil  
Catto(2)

10 

10 

10 

10 

10 

10 

10 

10 

10

10 

10 

10 

10 

10 

10 

10 

9 

10

– 

– 

– 

2 

3 

3 

3 

3 

–

– 

– 

– 

3 

3 

3 

3 

3 

2

– 

– 

– 

2 

4 

4 

4 

4 

–

– 

– 

4 

4 

4 

4 

4 

4 

2

– 

– 

– 

2 

– 

6 

6 

6 

–

– 

– 

2  

4 

3 

6 

6 

6 

2

– 

– 

– 

– 

– 

1 

1 

1 

–

– 

– 

1 

– 

1 

1 

1 

1 

–

– 

5 

– 

3 

5 

– 

5 

– 

–

– 

5 

5 

5 

5 

– 

5 

– 

–

1  Appointed CFO in October 2022

2  CFO until October 2022

As at 2 May 2023, the board has met twice since the end of the financial year. 

All directors have access to the advice and services of the Chief Financial Officer and Company Secretary, who are responsible for ensuring 
that the board procedures are followed, and that applicable rules and regulations are complied with. In addition, procedures are in place to 
enable the directors to obtain independent professional advice in the furtherance of their duties, if necessary, at the company’s expense.

80

BOOHOO GROUP PLCGOVERNANCEO6Ensure that between them, the directors have 

the necessary up-to-date experience, skills 
and capabilities
The directors’ biographies appear on pages 72 to 74.

The board has a blend of different experience and backgrounds. 
Each of Alistair McGeorge, Iain McDonald, Tim Morris, Kirsty 
Britz and John Goold were, prior to appointment, considered to be 
‘independent’ non-executive directors under the criteria identified 
in the QCA Code. The board has access to independent advice, in 
particular from boohoo’s Nominated Adviser (Zeus Capital), Ashurst 
LLP and TLT LLP (from a legal perspective). The group’s auditor is 
PKF Littlejohn LLP. During the year, the Remuneration Committee 
took advice from Korn Ferry and PWC as to the remuneration policy 
and structure and terms of the Growth Share Plan. 

The board is kept informed on an ongoing basis by the Company 
Secretary about their duties and any update in relation to legal and 
governance requirements for the group. Training is provided to the 
board each year regarding their duties.

The table below provides an overview of the skills and experience 
of our directors.

Skills and experience

Directors

EXECUTIVE AND STRATEGIC 
LEADERSHIP

EXTENSIVE KNOWLEDGE OF OUR 
BUSINESS AND THE RETAIL 
SECTOR

INTERNATIONAL EXPOSURE

FINANCE AND ACCOUNTING

ACQUISITIONS AND INTEGRATION 
OF ACQUIRED BUSINESSES

EXPERTISE IN CORPORATE 
GOVERNANCE AND COMPLIANCE

INVESTOR RELATIONS 
AND ENGAGEMENT

EMPLOYEE ENGAGEMENT AND 
REMUNERATION

SUSTAINABILITY

9

9

7

4

6

7

3

8

1

81

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCECORPORATE GOVERNANCE REPORT 

CONTINUED

O7Evaluate board performance based on 

clear and relevant objectives, seeking 
continuous improvement
The group Company Secretary led the most recent evaluation of the 
board in February 2023. The evaluation confirmed that the board 
continued to operate effectively.

The evaluation was structured around seven key areas, each 
addressed through a series of critical questions that all directors 
responded to through an online survey. 

The key recommendations from the evaluation include:

a. increase time spent discussing and developing the company’s 

purpose and values;

b. increase focus on strategy, particularly long-term direction and 

ambition;

c. further sessions (facilitated through the Nomination Committee) 
to review succession and development plans for key executive 
roles across the business;

d. appoint an additional NED and permanent replacement for 

Audit Chair

e. increase opportunities for non-executive board members to spend 

time with brand directors across the business; and

f.  hold more informal meetings outside the board meetings and 

spend more time together.

The group’s wider succession plan is the role and responsibility of 
the Nomination Committee, to ensure that the board is comprised 
of appropriately skilled and capable individuals. The Nomination 
Committee Chair will identify gaps in the skill set required to oversee 
the group’s development, and will seek to recruit suitably qualified 
individuals with support from the Chief People Officer. 

O8Promote a corporate culture that is based on 

ethical values and behaviours
The group is guided by its values of Passion, Agility, Creativity, 
Commercial and Teamwork. The group prides itself on its 
inclusive culture and team spirit, and in operating in a fair and 
sustainable manner.

The group takes the welfare of all its employees extremely seriously 
and continues to invest in its people, who are encouraged to develop 
and grow with the business. The group continually strives to improve 
the working environment and benefits of its people. This is done by 
listening to and actioning feedback given through the open Your 
Voice sessions and internal HR channels, with immediate attention 
paid to any concerns raised. The group is continually improving the 
support provided to managers to help ensure they are leading and 
ensuring the people in our organisation feel valued and are listened 
to, shown in the significant investment made to upgrade all the 
facilities and working environment.

Further information can be found on page 16 of this report. 

O9Maintain governance structures and processes 

that are fit for purpose and support good 
decision-making by the board
The board has a formal schedule of matters reserved to it for 
decision, including approval of strategic plans and the annual 
operating plan, significant investments and capital projects, treasury 
and risk management policies. All directors take decisions objectively 
in the interests of the group. Further details of the roles and 
responsibilities of the directors is set out at principle 6.

The group continues to look at how best to improve its corporate 
governance and is constantly looking for ways to strengthen its 
board, while ensuring that the business is led by people with the 
right experience, passion and enthusiasm. During the year, the 
board appointed a new CFO and Deputy Chairman with significant 
retail experience.

The strengthened board structure has substantially enhanced 
the bandwidth to execute our multi-brand strategy and provide 
oversight of key ESG risks and opportunities. The structure enables 
the directors to use their extensive commercial experience in 
developing the wider group and its strategy for the benefit of the 
group’s stakeholders.

In summary, this structure enables the retention of key skill sets 
within the group while facilitating the enhancement of the executive 
and non-executive director base and the continuing development 
of the board and committee membership otherwise in line with the 
QCA Code’s key principles.

82

BOOHOO GROUP PLCGOVERNANCEGOVERNANCE FRAMEWORK
Last year, the board established a new governance framework to 
provide increased oversight of key risks and strategic matters, with 
a particular focus on ESG oversight. The aim was to ensure that the 
full board is focusing on the most significant strategic matters while 
still maintaining broad oversight of ESG opportunities and risks. 
The Executive ESG Committee and sub-committees undertake key 
ESG activities to drive and execute the group’s sustainability strategy. 
One year on, the new framework is functioning effectively. 

The Audit, Nomination, Risk and Remuneration Committees have 
also each been assigned respective responsibilities for oversight of 
discrete ESG matters that are most consistent with their current 
responsibilities and area of expertise. 

The terms of reference for each committee are published on the 
group’s website or are available on request from the Company 
Secretary. The roles and responsibilities of each committee are 
detailed below.

GOVERNANCE STRUCTURE

PLC board
Sets strategic direction, ensures 
compliance and provides counsel 
and oversight

Risk
appetite

Risk
appetite

ESG Committee
Sets and oversees ESG 
Strategy and provides 
recommendations to Exec 
ESG Group

Strategic risk 
reporting

Risk 
Committee
Sets and oversees 
Risk Strategy and 
provides 
recommendations 
to Exec Risk 
Group

Nomination 
Committee
Lead the process 
for board 
appointments and 
make board 
recommendations 
to achieve optimal 
board 
compositions.

Remuneration 
Committee
Assist and advise 
the board on 
matters relating 
to the 
remuneration of 
the board and 
senior 
management

Audit 
Committee
Provides 
authority to the 
Internal Audit 
function and 
oversees the 
work of internal 
and external 
audit.

Executive ESG Group
As least quarterly monitoring 
of Strategic Risks and making 
recommendations to the 
board and its committees

Executive Risk Group
At least quarterly monitoring 
of Strategic Risks and making 
recommendations to the 
board and its committees

Social 
Committee
At least 
quarterly 
monitoring of 
Functional 
Risks

Environment 
and Climate 
Change 
Committee
At least quarterly 
monitoring of 
Functional Risks

Executive 
Focus 
Groups
At least 
quarterly 
monitoring of 
Functional 
Risks

Treasury 
Review 
Committee
At least 
quarterly 
monitoring of 
Functional 
Risks

Governance & 
Ethical 
Compliance 
Committee
At least quarterly 
monitoring of 
Functional Risks

H&S 
Committee
At least quarterly 
monitoring of 
Functional Risks

83

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCECORPORATE GOVERNANCE REPORT 

CONTINUED

AUDIT COMMITTEE
John Goold is the Chair of the Audit Committee, 
which has primary responsibility for monitoring the 
quality of internal controls, ensuring that the financial 
performance of the company is properly measured and 
reported on and reviewing reports from the group’s 
auditors relating to the group’s accounting and internal 
controls, in all cases having due regard to the interests 
of shareholders. Alistair McGeorge, Iain McDonald, 
Tim Morris and Kirsty Britz are the other members of 
the Audit Committee.

The Audit Committee meets three times a year and 
after the year-end. Matters considered at these 
meetings include:

•  reviewing and approving the annual report and 

financial statements for the year and half year-end;

•  discussion with the external auditors to confirm their 

independence and scope for audit work;

•  considering the reports from the external auditors 
identifying any accounting or judgemental issues 
requiring the board’s attention and the auditors’ 
assessment of internal controls;

•  reviewing and approving the group’s tax strategy;

•  considering the work of the corporate social 

responsibility and supplier conformance functions;

•  reviewing compliance with minimum pay legislation 

and fairness at work procedures; and

•  considering the adequacy of the whistle-blowing 

facility, the anti-bribery training and monitoring and 
data protection policy and procedures.

The Audit Committee Chair maintains dialogue with the 
auditors outside of the scheduled meetings and meets 
with the auditors without the presence of executive 
directors and members of the finance team.

The group’s internal audit function is overseen by and 
reports independently to the Audit Committee.

The Audit Committee reports to the board on the 
effectiveness, value and independence of the auditors 
on an annual basis. The board is satisfied with the 
independence and objectivity of PKF Littlejohn LLP.

RISK COMMITTEE
The Chair of the Risk Committee is Tim Morris.  
This Committee reviews management’s 
recommendations on risk management, particularly 
in relation to the structure and implementation of the 
risk strategy, system of governance, risk management 
framework, the quality and effectiveness of the related 
internal controls and reporting processes, risk appetite 
limits and exposures, and the overall risk profile of the 
business. The Risk Committee meets at least four times 
a year. Alistair McGeorge, John Goold and Kirsty Britz 
are the other members of the Risk Committee. 

The responsibilities and activities of the Risk Committee 
are set out in more detail in the Risk Management 
Report on page 29.

NOMINATION COMMITTEE
Tim Morris is the Chair of the Nomination Committee, 
which identifies and nominates, for the approval of the 
board, candidates to fill board vacancies as and when 
they arise. The Committee also considers matters of 
succession planning. The Nomination Committee meets 
at least once a year and otherwise as required. Alistair 
McGeorge, John Goold and Iain McDonald are the other 
members of the Nomination Committee.

REMUNERATION COMMITTEE
The Chair of the Remuneration Committee is Iain 
McDonald. This Committee reviews the performance 
of the executive directors and determines their terms 
and conditions of service, including their remuneration 
and the grant of share awards, having due regard to the 
interests of shareholders. The Remuneration Committee 
meets at least twice a year. Alistair McGeorge, 
John Goold and Tim Morris are the other members of 
the Remuneration Committee.

The responsibilities and activities of the Remuneration 
Committee are set out in more detail in the Directors’ 
Remuneration Report on page 88.

84

BOOHOO GROUP PLCGOVERNANCEESG COMMITTEE
The Chair of the ESG Committee is Kirsty Britz. The ESG 
Committee advises the board on the effectiveness of the company’s 
ESG strategy and management of ESG risks and opportunities. 
The ESG Committee meets at least four times a year. Alistair 
McGeorge, Tim Morris and Carol Kane are the other members of the 
ESG Committee.

Matters considered at these meetings include:

•  considering updates on the company’s progress towards achieving 
its targets regarding climate change, raw materials sourcing, waste 
management, circularity and other environmental impacts such as 
biodiversity, water, chemicals and microplastics;

•  receiving updates on the group’s social impact strategy and 

actions, ensuring focus on issues of most material impact and 
opportunity; and

•  reviewing the governance and effectiveness of the integration of 
environmental and social impact into the company’s operations, 
policies, practices and product development. 

The company’s ESG Report can be found on page 50. 

BUILD TRUST

10Communicate how the company is governed and 

is performing by maintaining a dialogue with 
shareholders and other relevant stakeholders
The AGM is an important opportunity for communication with 
both institutional and private shareholders and involves a short 
statement on the company’s latest trading position. Shareholders 
may ask questions of the full board, including the Chairs of the Audit, 
Remuneration, Nomination, Risk and ESG Committees.

The result of the proxy votes submitted by shareholders in respect 
of each resolution will be available on the company’s website or on 
request to the Company Secretary.

As outlined at principle 2, the company maintains an active 
dialogue with its shareholders through a planned programme of 
investor relations.

85

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCEDIRECTORS’ REPORT

The directors present their Directors’ Report and annual report and 
financial statements for the year ended 28 February 2023.

REGISTERED OFFICE
The registered office is 3rd Floor, 44 Esplanade,  
St Helier, Jersey, JE4 9WG.

PRINCIPAL ACTIVITIES
The principal activity of the company is that of a holding company. 
The principal activity of its subsidiary undertakings is that of online 
clothing retailers. 

BUSINESS REVIEW
The directors are required by Company Law to set out a fair review 
of the business, its position at the year-end and a description of 
the principal risks and uncertainties facing the group and to prepare 
the financial statements in accordance with applicable law and 
International Financial Reporting Standards (“IFRS”) as adopted by 
the UK. The review of the business on pages 21 to 28 provides this 
review and financial position and these are incorporated by cross-
reference and form part of this report. The Corporate Governance 
Report on pages 70 to 85 should be read as forming part of the 
Directors’ Report. 

RESULTS AND DIVIDENDS
Group loss after tax for the year to 28 February 2023 was 
£75.6 million (2022: £4.0 million loss). The audited financial 
statements for the year for the group and company are set out on 
pages 121 to 124.

The directors do not recommend the payment of a divided (2022: 
no dividend) so that cash is retained in the group for capital 
expenditure projects that are required for the rapid growth and 
efficiency improvements of the business and for suitable business 
acquisitions and capital expenditure.

DIRECTORS AND COMPANY SECRETARY
The biographies of the directors who held office throughout the year 
and subsequently are set out on pages 72 and 74. The Company 
Secretary is Thomas Kershaw.

The interests of the directors in the shares of the company and their 
share options and awards are detailed in the Remuneration Report 
on page 108.

The group maintains directors’ and officers’ liability insurance, 
which gives appropriate cover for any legal action brought against 
the directors. The group has also provided an indemnity for its 
directors, which is a qualifying third-party indemnity provision and 
was in place during the year and up to the date of approval of the 
financial statements.

SHARE CAPITAL AND RESTRICTIONS 
ON SALE OF SHARES
The authorised and issued share capital of the group and details of 
shares issued during the year are shown in note 23. The issued share 
capital as at 15 February 2023 was 1,268,333,439 shares of 1p.

Powers related to the issue and buy-back of the company’s shares 
are included in the company’s articles of association and such 
authorities are renewed annually by shareholders at the Annual 
General Meeting.

SHARE INCENTIVE PLAN TRUST
The Share Incentive Plan (“SIP”) trust is used by the company to 
provide free shares as share incentives to its employees. The trustees 
are Link Asset Services, an independent UK professional body. 
The SIP trustee buys shares and holds them in trust for the benefit 
of employees who remain with the company for three years. 
The trust held 12.2 million shares as at 28 February 2023. The 
trustees may vote on the beneficiaries’ shares in accordance with the 
beneficiaries’ instructions.

SUBSTANTIAL SHAREHOLDERS
Shareholders holding more than 3% of the company’s shares as at 
28 February 2023:

Number of 
ordinary shares 

Shareholder

held Percentage held

Mahmud Kamani*
Citadel Group LLC
Schroder Investment Management
Hargreaves Lansdown
Norges Bank Investment Management
Rabia Kamani*
Interactive Investor

157,979,881
113,454,742
84,557,900
84,198,830
76,482,665
50,709,141
47,347,016

Shareholders marked as * are considered to be a concert party.

12.45%
8.96%
6.67%
6.64%
6.03%
4.00%
3.73%

ASSESSMENT OF PROSPECTS 
AND VIABILITY
The group’s business activities together with the factors that are likely 
to affect the future development, performance, position and risks of 
the group are set out in the review of the business on pages 21 to 28.

The directors considered the prospects of the group through an 
analysis of the markets for the group’s product offering online in 
the UK and overseas and concluded that potential growth rates 
remain strong as the markets continue to develop as more customers 
become comfortable with online shopping. This provides great 
opportunities for future expansion. There is a diverse supply chain 
with no key dependencies, enabling sourcing to be dynamic. Major 
expense categories relate to carriage and marketing services, which 
are widely diversified amongst suppliers. The business model affords 
a great deal of flexibility in responding to demand and economic 

86

BOOHOO GROUP PLCGOVERNANCEchanges: the wide range of products and relatively low buy quantities 
reduce inventory risk; a large customer base across many countries 
reduces specific economic and fashion dependencies; retail 
customers pay at the time of order with a small risk of default; and 
the high marketing expenditure is very controllable over a short 
time period. 

The group operates a regular budgeting, forecasting and long-
range planning cycle, which is integrated with strategic plans and 
objectives. This planning cycle, in which the board is substantively 
involved, ensures, as far as is possible, that the profitability, cash flow 
and capital requirements of the business are sufficient to ensure 
its ongoing viability. Annual budgets, against which performance 
is compared, are prepared in advance of the next financial year. A 
cadence of weekly, monthly and quarterly forecasts is operated to 
monitor, control and report on performance in the current financial 
year. These forecasts form the basis upon which the board satisfies 
its requirements to update stakeholders with relevant financial 
performance and prospects. Twice a year, five-year financial plans 
are prepared to assess the medium and longer-term prospects of the 
group and its finance requirements, based on its strategic plans.

The directors have reviewed the group’s profitability in the five-year 
plans, the annual budgets and medium-term forecasts, including 
assumptions concerning capital expenditure and expenditure 
commitments and their impact on cash flow. The directors consider 
that a five-year plan is the appropriate period to project financial 
plans with a reasonable level of certainty in line with their current 
strategic objectives. 

A sensitivity analysis was performed on the five-year plan in which 
revenue was assumed to grow at 10% less than the most reasonable 
base case. The results of this test showed that the facilities and cash 
generation were sufficient for the group to continue trading with a 
comfortable margin of error.

Based on their assessment of prospects and viability, the directors 
confirm that they have a reasonable expectation that the group will 
be able to continue in operation and meet its liabilities as they fall due 
in the five-year period ending February 2028.

GOING CONCERN
Having considered the prospects and viability as detailed above, 
the directors considered it appropriate to prepare the financial 
statements on the going concern basis, as explained in the basis of 
preparation in note 1 to the financial statements.

FINANCIAL RISK MANAGEMENT
Financial risk management is detailed in note 27 to the 
financial statements. 

HEALTH AND SAFETY
The group is committed to providing a safe place of work for 
employees. Group policies are reviewed on a regular basis to ensure 
that policies regarding training, risk assessment, safe working and 
accident management are appropriate. There are designated officers 
responsible for health and safety and issues are reported at each 
board and executive meeting.

GREENHOUSE GAS EMISSIONS
The group recognises that its global operations have an environmental 
impact and we have a responsibility to understand, manage and 
minimise such impacts. That is why we have chosen to set our goal 
aligned with science-based targets and reduce our carbon emissions 
year-on-year in line with the Paris Agreement. 

We are also aware of the UK reporting obligations under The 
Companies (Directors’ Report) and Limited Liability Partnerships 
(Energy and Carbon Report) Regulations 2018, which the board is 
following voluntarily as a Jersey registered company. As such, this 
year we have enhanced our energy and carbon reporting to meet 
these new requirements and to increase the transparency with which 
we communicate our environmental impact to our stakeholders. 
The section on carbon reporting on pages 46 to 47 is incorporated 
into this report by cross-reference.

STATEMENT ON DISCLOSURE 
OF INFORMATION TO AUDITORS
The directors who held office at the date of approval of this 
Directors’ Report confirm that, so far as they are each aware, there 
is no relevant audit information of which the company’s auditors are 
unaware and each director has taken all the steps that they ought to 
have taken as a director to make themselves aware of any relevant 
audit information and to establish that the company’s auditors are 
aware of that information.

INDEPENDENT AUDITORS
The auditors, PKF Littlejohn LLP, have indicated their willingness to 
continue in office and a resolution that they be reappointed will be 
proposed at the Annual General Meeting.

ANNUAL GENERAL MEETING
Further details of the format and date of the Annual General 
Meeting will be communicated to shareholders in due course and in 
the usual way and the notice of the meeting will be available to view 
on the group’s website www.boohooplc.com at least 21 days before 
the meeting.

On behalf of the board

JOHN LYTTLE 
2 May 2023

SHAUN MCCABE

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ANNUAL REPORT & ACCOUNTS 2023GOVERNANCE 
DIRECTORS’ 
REMUNERATION REPORT

Annual statement by the Chair 
of the Remuneration Committee

Dear shareholders,
I am pleased to present the report of the 
Remuneration Committee on behalf of the 
directors. This Directors’ Remuneration 
Report will be put to an advisory 
shareholder vote at the forthcoming Annual 
General Meeting.

REMUNERATION POLICY
The Remuneration Committee is committed 
to complying with the principles of good 
corporate governance in relation to the 
design of the directors’ remuneration policy. 
As such, our policy takes account of the UK 
Corporate Governance Code and the QCA 
Corporate Governance Code (against which 
the company formally reports compliance). 
The Committee also considers other best 
practice guidance (for example, the QCA 
Remuneration Committee Guide and the 
Investment Association’s Principles of 
Remuneration), as far as is appropriate to 
the group’s management structure, size and 
listing. We also endeavour in this report to 
provide information on the remuneration 
policy and its implementation in a manner 
broadly consistent with the reporting 
regulations as they apply to Premium 
Listed companies.

Our approach to remuneration is governed 
by our directors’ remuneration policy. The 
primary objectives of the policy continue to 
be to attract and retain the highest calibre 
directors and to design remuneration, 
which promotes the long-term success of 
the group. In order to put these objectives 
into effect, we provide the opportunity 
for executives to receive short-term and 
long-term variable pay, dependent upon 
appropriate performance conditions, 
ensuring a clear link is established between 
shareholder value creation and the pay of 
our directors. 

Each year, the Committee reviews overall 
levels of pay and the operation of the 
incentive arrangements for executive 
directors to ensure they remain appropriate 
in light of the current business strategy and 
the interests of shareholders. 

PERFORMANCE AND 
REWARD FOR THE YEAR 
ENDED 28 FEBRUARY 2023
For the year ended 28 February 2023, 
the business continued to face ongoing 
macro-economic and market headwinds.

The 2022/23 annual bonus plan was 
assessed against various financial and 
non-financial targets. The financial targets 
were made up of 45% on EBITDA and 30% 
on revenue. The remaining 25% was split 
between targets relating to the UP.FRONT 
sustainability strategy (15%) and on UK 
manufacturing and international supply 
chain milestones (10%). These non-financial 
elements aimed to ensure that management 
remained focused on making progress 
against some of the wider strategic issues 
affecting the business.

In reflection of the strong headwinds and 
softening of demand driven by turbulent 
economic conditions, the EBITDA and 
revenue performance were below the 
threshold targets set at the start of the year 
based on budgets at that time. However, 
considerable progress has been made on the 
key non-financial targets the Committee set 
at the start of the year related to ESG and 
UK manufacturing and international supply 
chain, which resulted in a formulaic payout 
of 15% of maximum under the bonus. 

However, the Remuneration Committee 
considered at great length the overall 
formulaic outcomes and determined that 
they were not reflective of the overall 
performance of the management team 
during the financial year. This was against 

88

BOOHOO GROUP PLCGOVERNANCEthe backdrop of an agreed change in focus 
by the board during the second half of 
the year placing greater emphasis on cash 
and inventory management, to ensure the 
business continues to be well positioned to 
capitalise on top line growth going forward. 

The resolute action by management from 
September 2022 onwards to introduce 
a cost reduction programme across the 
group has been vital to preserve the future 
profitability of the business in difficult 
economic circumstances. The programme 
focused on cost saving opportunities 
across four key areas including overheads, 
working capital, capex/assets and revenue. 
The Committee recognises the strong 
performance of management and successful 
execution of the cost reduction programme 
at a pivotal time for the business, which 
provides a platform for future growth. 

Taking this into account, the Remuneration 
Committee feels that the formulaic 
outcome under the annual bonus is not 
an accurate reflection of the strong 
performance of management during the 
year. As such, the Remuneration Committee 
determined to pay annual bonuses as 50% 
of maximum for all executive directors.

The LTIP granted during 2020 to Neil 
Catto was based on performance measured 
to the end of the financial year ending 
28 February 2023. Two-thirds of the 
award was subject to the achievement of 
challenging Aggregate Adjusted Earnings 
per Share targets, with the remaining 
third subject to Total Shareholder Return 
performance. Neither the EPS nor the TSR 
target was achieved and therefore the LTIP 
award lapsed in full.

GROWTH SHARE PLAN
During the year the Committee carried 
out a thorough review of the existing 
directors’ remuneration policy as well 
as the appropriateness of the current 
incentive mechanisms in place for the 
critical population who are responsible for 
driving business performance and delivering 
boohoo’s strategic objectives. 

Against the background of the unique and 
unprecedented set of macro-economic 
and market headwinds experienced over 

the last three years, boohoo’s market 
capitalisation has significantly decreased, 
despite the strong efforts of boohoo’s 
executive directors and the senior leadership 
team. As shareholders will be aware, these 
circumstances have impacted the entire 
e-commerce sector globally. The review 
demonstrated, there is little to no value in 
the 2019 Growth Share Plan (introduced 
for the CEO in 2019) or the 2020 
Management Incentive Plan (introduced 
in 2020), and they no longer operate as 
an effective incentive mechanism for this 
critical population who are responsible for 
driving business performance and delivering 
boohoo’s strategic objectives. 

The Remuneration Committee therefore 
considered the introduction of a new 
Growth Plan to drive long-term sustainable 
growth and rebuild shareholder value while 
enabling the retention and motivation 
of significant core talent and the wider 
employee population. The Growth Plan 
was put to an advisory shareholder vote 
at a General Meeting on 8 March 2023 
and was approved by the majority of 
shareholders. Following the approval and 
subsequent granting of the awards under 
the Growth Plan to John Lyttle, Carol Kane 
and Shaun McCabe, the in-flight awards 
under the Growth Share Plan (John Lyttle) 
and Management Incentive Plan (Mahmud 
Kamani, Carol Kane and Neil Catto) 
have lapsed. 

The share price targets that underpin the 
Growth Plan are more realistic and reflect 
the position of the company today, while 
still being very stretching. References to 
previous plans and previous share prices 
are not considered relevant given market 
factors and the challenging environment 
in which boohoo now operates. The world 
has changed, and the incentive plans need 
to reflect the new reality. The terms of the 
new Growth Plan provide a real incentive for 
management to return boohoo to growth 
and value creation, reigniting excitement 
about the company’s future potential 
and allowing the management team to 
demonstrate the behaviours which make 
boohoo unique: entrepreneurial spirit, an 
aggressive growth agenda, the ability to 
push boundaries and a constant drive for 
shareholder value. If the targets are met, the 

awards under the Growth Plan will enable 
certain executive directors such as John 
Lyttle (CEO) and Shaun McCabe (CFO) 
to build their shareholdings to a level which 
exceeds the shareholding requirement set 
out in the boohoo directors’ remuneration 
policy and ensures clear alignment between 
the interests of these individuals and 
members of the wider senior leadership 
team with those of shareholders. 

BOARD CHANGES
As announced via RNS on 23 June and 
27 September 2022, Shaun McCabe 
succeeded Neil Catto as Chief Financial 
Officer and stepped down from his non-
executive director duties on 3 October 
2022. Following Shaun McCabe’s 
appointment as CFO, Neil Catto 
transitioned into a role with strategic 
project responsibilities and remained an 
executive director until he stepped down on 
31 March 2023. 

In setting Shaun’s remuneration, the 
Committee considered market data in 
respect of AIM and Main List companies 
and other global retailers, the former CFO’s 
remuneration package, the remuneration 
policy and the pay and conditions of the 
wider workforce. 

Shaun’s salary was set at £450,000 and 
his pension contribution is 5% of salary, 
in line with that of the wider workforce. 
Shaun’s maximum opportunity under the 
annual bonus for FY2023 is 200% of salary 
and Shaun will participate in the Growth 
Share Plan. 

As part of Shaun’s recruitment and as 
disclosed in an RNS announcement 
published 3 October 2022, it was 
determined that Shaun would receive a 
conditional share award in respect of the 
loss of benefits which lapsed on leaving 
his previous employment. This award was 
delivered in shares in order to give Shaun 
a stake in the business and align with the 
interests of shareholders.

Further details are set out on 
page 105. 

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CONTINUED

SHAREHOLDER FEEDBACK
The Remuneration Committee recognises that dialogue with 
shareholders plays a key role in informing the design of the 
remuneration policy. During the year we consulted extensively 
with our major shareholders on the design of the Growth Share 
Plan as well as the changes to the annual bonus arrangements and 
incorporated their feedback. The Committee is grateful for the 
feedback provided by shareholders during the consultation process 
and the support shown on the vote of the Growth Share Plan. We will 
keep executive remuneration under regular review and will continue 
to consult with significant shareholders where any major changes 
are proposed. 

We hope you will support the advisory vote on the Directors’ 
Remuneration Report at the forthcoming Annual General Meeting. 
In the meantime, I’d be happy to discuss any queries or comments 
in relation to this Directors’ Remuneration Report or the group’s 
remuneration principles more generally.

IAIN MCDONALD
Chair of the Remuneration Committee

REMUNERATION FOR THE YEAR ENDING 
29 FEBRUARY 2024
Remuneration for the financial year ending 29 February 2024 will be 
based on the following elements:

•  Basic salaries for the executive directors will increase by 4% 

with effect from April 2023, below the average increase for the 
workforce as a whole.

•  Maximum bonus opportunity will be up to 300% of salary for 

Mahmud Kamani, Carol Kane, John Lyttle and Shaun McCabe. 

•  There will continue to be an equity deferral element such that a 
minimum of one-third of any bonus earned must be invested in 
shares and held for at least two years. 

•  We will continue to supplement the financial performance 

conditions for the annual bonus with a broader mix of ESG and 
strategic non-financial targets. The annual bonus opportunity of 
200% of salary for Mahmud Kamani, Carol Kane, John Lyttle 
and Shaun McCabe will be subject to the following performance 
targets and weightings: 30% Adjusted EBITDA, 20% Revenue 
(Net Sales), 15% ESG, 10% Net Debt (Adjusted Free Cash Flow), 
20% Project Delivery of Strategic Targets and 5% New Customer 
Acquisition. 

•  In respect of the remaining 100% of salary opportunity, this will 
be subject to super-stretching Adjusted EBITDA targets where 
payouts will be delivered for achieving Adjusted EBITDA outcomes 
above the stretch target under the bonus arrangements set 
out above. 

•  Any payouts under the FY2024 bonus will be subject to a financial 
underpin such that a threshold Group Adjusted EBITDA must be 
reached before any bonus payments are made. 

•  John Lyttle, Shaun McCabe and Carol Kane were granted awards 
under the Growth Share Plan on 8 March 2023 (noting that 
Carol will not participate in any award from either tranche 1 or 
tranche 2). 

ENCOURAGING EQUITY OWNERSHIP 
ACROSS THE BUSINESS
The Remuneration Committee regularly reviews the pay 
arrangements for all employees. We remain committed to 
encouraging all our employees, as well as our senior executives, 
to be shareholders in the business. As part of facilitating this 
policy objective, as stated above, options were issued under an 
HMRC-approved Save As You Earn (“SAYE”) plan in each of the 
financial years ending 2016 to 2022. There has been a high level of 
participation by employees, and we intend to continue with similar 
arrangements in subsequent years. 

In addition, the newly approved Growth Plan allows for awards in 
aggregate of up to £25 million and £15 million to be distributed to 
the senior leadership team (excluding executive directors) and wider 
employee population respectively.

90

BOOHOO GROUP PLCGOVERNANCEANNUAL REPORT ON REMUNERATION

UK CORPORATE 
GOVERNANCE CODE
As indicated in the Remuneration 
Committee Chair’s annual statement, the 
remuneration policy takes into account 
the provisions of the UK Corporate 
Governance Code, despite boohoo not 
being formally required to report the 
extent of its compliance against the Code. 
The Remuneration Committee believes 
that, in the vast majority of areas, the 
remuneration policy complies with the 
principles and provisions of the Code. This 
was enhanced through changes to the 
remuneration policy, such as the alignment 
of directors’ pension provision with the wider 
workforce with effect from January 2023 
and the introduction of post-employment 
shareholding requirements.

The main point where the policy is not 
currently fully compliant with the Code is 
that certain share awards do not have a total 
vesting and holding period of five years or 
more. However, the stretching nature of the 
Growth Plan means that the majority of the 
tranches will have a five-year term and in 
addition the executive directors are obliged 
to comply with shareholding requirements, 
which, as noted above, also apply for a period 
of time following cessation of employment. 
As such, the Committee believes that the 
current structures are sufficiently long term 
in nature. 

The Committee has considered the 
principles set out in Provision 40 of the 
Code and believes that the policy sufficiently 
addresses these principles, as set out on 
this page.

CLARITY

SIMPLICITY

RISK

PREDICTABILITY

PROPORTIONALITY

ALIGNMENT TO 
CULTURE

The remuneration policy and its application are set out in 
detail in this Directors’ Remuneration Report, providing 
shareholders with full information on all elements of 
directors’ pay and how the policy is set. The level of detail 
provided reflects the Committee’s desire to report in line 
with best practice, and the vast majority of the reporting 
requirements for Premium Listed companies have 
been adopted.

The Committee believes strongly that simple 
remuneration structures based around easily understood 
performance measures are likely to be the most effective 
in terms of incentivising outperformance. For example, 
the annual bonus scheme rewards performance against 
a relatively small number of financial and non-financial 
metrics. The Growth Share Plan pays out primarily due to 
the growth in the market capitalisation of the group. 

The remuneration policy is designed to be compatible 
with the group’s risk policies and systems. The policy 
rewards strong levels of growth in the business and has 
been instrumental in the group’s success since Admission. 
Changes to the incentive schemes introduced by the 
Committee last year provided additional reassurance that 
executives would be directly focused on resolving the 
supply chain issues that emerged and not focused solely 
on growth without due recognition of wider stakeholder 
interests. This has been given further impetus for 2024 
with the new ESG performance measures, which have 
been introduced for the annual bonus scheme.

The extent of potential remuneration outcomes for 
directors is clear from the policy and implementation 
disclosures in this report. There is a limit on the size of 
annual bonus payments. Although there are a wide range 
of potential outcomes under the Growth Share Plan, 
awards are capped in the sense that individual participants 
cannot earn more than specified amounts.

The incentive schemes are designed to support our 
strategic growth programme as we strive to lead the 
fashion e-commerce market globally. The schemes 
operate with ambitious targets, which are closely aligned 
to the growth aspirations of the business. There is no 
potential for rewards for failure or poor performance.

The group’s fast-moving and performance-driven culture 
has been integral to its success and the incentive schemes 
have been designed to reflect this approach. The changes 
discussed in this report will also help ensure that 
incentives take due account of the need for growth to be 
matched with a focus on the management of stakeholder 
relationships, which are critical to the long-term value of 
the brand.

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CONTINUED

POLICY REPORT
Pay philosophy
The Remuneration Committee (“Committee”) is responsible for 
determining, on behalf of the board, the group’s pay philosophy 
and the policy on the remuneration of the executive directors, the 
Chairman and other senior executives of the group.

The aim of the remuneration policy is to ensure that high calibre 
senior executives are provided with remuneration, which is designed 
to promote the long-term success of the group. The policy includes 
performance-related elements, which are transparent, stretching 
and rigorously applied to encourage enhanced performance and to 
reward, in a fair and responsible manner, individual contributions to 
the success of the group. The remuneration policy is designed to be 
compatible with risk policies and systems and to be aligned to the 
group’s long-term strategic goals. The policy framework is structured 
so as to adhere to the principles of good corporate governance and has 
been developed taking into account the principles of the UK Corporate 
Governance Code and the QCA Corporate Governance Code. 

The performance-related variable pay component makes up a 
significant proportion of the overall package for senior executives and 
is designed to incentivise the delivery of the group’s growth strategy 
and other strategic and business objectives. The interests of the 
executives are designed to align with the interests of shareholders 
through encouraging equity ownership and, in support of this, awards 
under the group’s equity incentive plans are made where appropriate. 

Consideration of employment conditions 
elsewhere in the group
When setting the remuneration policy for executive directors, the 
Committee takes into account the overall approach to reward for, 
and the pay and employment conditions of, other employees in the 
group, especially when determining annual salary increases. This 
process ensures that any increase to the pay of executive directors 
is set in an appropriate context, especially relative to increases 
proposed for other employees. The Committee is also provided with 
periodic updates on employee remuneration practices and trends 
across the group.

The principle of encouraging our senior executives to be shareholders 
in the business is reflected across the group as a whole and a key 
aim of the remuneration policy is to encourage widespread equity 
ownership across the whole employee base. In support of this 
objective, we operate an approved SAYE option plan. 

The Committee has not consulted directly with employees in 
designing the remuneration policy for the directors. 

Consideration of shareholder views
The Committee pays close attention to the views of shareholders 
when setting the remuneration policy for executive directors. 
This includes consideration of shareholder voting on the Directors’ 
Remuneration Report resolution at each AGM, the published 
guidelines of investors and their representative bodies and individual 
feedback received by the Committee. In recent months, the 
Committee has also had discussions with major shareholders on the 
remuneration decisions taken in respect of FY2023 and the plans 
for FY2024.

Changes to the remuneration policy
In general, we believe that our pay philosophy and the broad 
structure of our remuneration policy have served the company 
well and have been a key factor in driving exceptional levels of 
performance. We intend to retain the overall broad framework 
but, as explained earlier, we have introduced the Growth Plan to 
incentivise and retain key employees while improving the alignment 
with shareholders and key stakeholders in the business. 

92

BOOHOO GROUP PLCGOVERNANCESummary of our remuneration policy
The table below provides a summary of the key aspects of the group’s remuneration policy for executive directors. 

Remuneration policy table for executive directors 

Element

Purpose and link to 
strategy

Operation

Maximum 
opportunity

Framework used to assess 
performance

BASE SALARY

•  To aid recruitment 

and retention

•  To reflect 

experience and 
expertise

•  To provide an 

appropriate level of 
fixed basic income 

•  The Committee reviews 
the salaries of executive 
directors each year taking 
due account of all the 
factors described in the 
salary policy 

•  Annual increases 
will generally be 
restricted to those 
of the average of 
the wider workforce 

•  Increases beyond 
those awarded to 
the wider workforce 
(in percentage 
of salary terms) 
may be awarded 
in certain 
circumstances 
such as where 
there is a change 
in responsibility or 
experience, or a 
significant increase 
in the scale or 
complexity of the 
role and/or size 
and value of the 
company 

•  Normally reviewed 
annually, with any 
increase usually becoming 
effective 1 May

•  Set initially at a level 

required to recruit suitable 
executives reflecting their 
experience and expertise

•  Any subsequent increase 

influenced by:

•  Scope of the role

•  Experience and personal 
performance in the role

•  Average change in total 

workforce salary

•  Performance of 

the group

•  External economic 
conditions, such as 
inflation 

•  Account taken of practice 
in comparable companies 
(e.g. those of a similar size 
and complexity)

•  No recovery 

or withholding 
provisions apply

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CONTINUED

Element
ANNUAL 
BONUS

Purpose and link to 
strategy

•  To reward the 
annual delivery 
of short to 
medium-term 
objectives relating 
to the business 
strategy

Operation

•  All bonus payments are 
at the discretion of the 
Committee

•  Not pensionable

•  Payable following the 

end of the year based on 
targets set at the start of 
the year

•  Targets are set and/or 
reviewed annually

•  A minimum of one-third 
of any bonus earned must 
be invested in shares and 
held for at least two years. 
The remainder of the 
bonus is payable in cash

•  Recovery provisions apply 
in certain circumstances 
at the discretion of the 
Committee (including 
where there has been a 
misstatement of accounts, 
an error in assessing any 
applicable performance 
condition, misconduct on 
the part of the participant, 
serious reputational 
damage to the company, 
and/or corporate failure)

Maximum 
opportunity

Framework used to assess 
performance

•  Up to 300% of 

•  Bonuses are based on 

salary for Mahmud 
Kamani, Carol 
Kane, John Lyttle 
and Shaun McCabe 

performance measures 
with appropriate targets 
set and assessed by 
the Committee at 
its discretion

•  Those financial measures 
that are identified as key 
indicators of success 
against the strategy (e.g. 
EBITDA and revenue) will 
represent the majority 
of bonus, with any other 
measures (e.g. strategic, 
ESG and/or personal 
objectives), where 
appropriate, representing 
the balance

•  Performance is measured 
over a single financial year 

•  30% of maximum 

bonus will be payable 
for achievement of 
a threshold level of 
performance, rising to 
100% of maximum bonus 
for reaching stretch 
targets

•  Measures and weightings 
may change each year 
to reflect any year-on-
year changes to business 
priorities at the discretion 
of the Committee

•  Targets for threshold and 
stretch performance 
will be disclosed 
retrospectively

94

BOOHOO GROUP PLCGOVERNANCEElement
LONG-TERM 
INCENTIVE 
PLAN 
(“LTIP”)

Purpose and link to 
strategy

•  Intended to align 
the long-term 
interests of 
senior executives 
with those of 
shareholders

•  To incentivise 
the delivery of 
key strategic 
objectives over the 
longer term

Operation

•  Awards are normally 

granted in the form of 
nominal cost options 

•  Ability to exercise 
is dependent on 
performance targets 
being met during the 
performance period and 
continued service of 
the directors 

•  Recovery and withholding 

provisions apply in 
certain circumstances 
at the discretion of the 
Committee (including 
where there has been a 
misstatement of accounts, 
an error in assessing any 
applicable performance 
condition, misconduct on 
the part of the participant, 
serious reputational 
damage to the company, 
and/or corporate failure) 

Maximum 
opportunity

Framework used to assess 
performance

•  The maximum 
annual limit 
contained within 
the plan rules will 
be 200% of salary 
for executive 
directors 

•  Awards are at 

the discretion of 
the Committee 
and may be made 
at lower levels 
than this 

•  Award vest based on 
challenging targets 
measured over a 
three-year period and 
are dependent upon 
continued service

•  At least half of awards 

will normally be based on 
financial performance 
metrics (such as, inter alia, 
revenue or EPS)

•  Prior to each award, 

the Committee will set 
threshold and stretch 
targets along with an 
intermediate vesting 
range. Details of these will 
be disclosed in the Annual 
Report on Remuneration 
for the year in which 
the award was granted 
unless the targets are 
commercially sensitive, 
in which case they will be 
disclosed retrospectively

95

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCEANNUAL REPORT ON REMUNERATION 

CONTINUED

Element
GROWTH 
SHARE PLAN

Framework used to assess 
performance

•  Each tranche is subject to 
a stretching performance 
condition whereby a 
distinct 90-day average 
share price hurdle must 
be achieved

Maximum 
opportunity

•  The maximum 

potential payout for 
executive directors 
are as follows:

•  John 

Lyttle: £50m

•  Shaun 

McCabe: £25m

•  Carol Kane: 

£20m (Carol will 
not participate in 
any award from 
either tranche 1 
or tranche 2)

•  A further potential 
aggregate payout 
of £15m has been 
reserved for any 
new joiners during 
the measurement 
period

Purpose and link to 
strategy

Operation

•  Intended to 

align the long-
term interests 
of participants 
with those of 
shareholders

•  To drive long-

term sustainable 
growth and 
deliver significant 
shareholder value

•  The Growth Share Plan is 
divided into five distinct 
tranches

•  Tranches 1 and 2 will vest 
on the first anniversary 
of the achievement 
of the relevant share 
price performance 
condition with tranches 
3, 4 and 5 vesting on 
the third anniversary 
of the achievement of 
the relevant share price 
performance condition

•  Any vesting periods which 
have not come to an end 
by the fifth anniversary 
of the date of grant will 
continue for a maximum 
of a further 12 months

•  Recovery and withholding 

provisions apply in 
certain circumstances 
at the discretion of the 
Committee (including 
where there has been a 
misstatement of accounts, 
an error in assessing any 
applicable performance 
condition, misconduct on 
the part of the participant, 
serious reputational 
damage to the company, 
and/or corporate failure)

PENSION

•  To aid recruitment 

and retention

•  To provide an 

appropriate level of 
fixed income 

•  Executive directors may 
receive an employer’s 
pension contribution or 
cash allowance

•  Employer’s defined 
contribution or 
cash allowance up 
to 6.2% of salary

 n/a

•  From 1 January 
2023 this will 
be aligned with 
the average 
contribution 
rate for the 
wider workforce 
(currently 5%)

96

BOOHOO GROUP PLCGOVERNANCEElement
OTHER 
BENEFITS

Purpose and link to 
strategy

•  To provide a 
competitive 
benefits package 

Operation

Maximum 
opportunity

Framework used to assess 
performance

•  Executive directors 

•  The value of 

 n/a

benefits may vary 
from year-to-
year depending 
on the cost to the 
company

may receive benefits 
including health care, 
income protection and 
life assurance, as well as 
other standard group-
wide benefits offered by 
the company from time 
to time

•  Executive directors are 

also eligible to participate 
in any all-employee share 
plans operated by the 
company on the same 
basis as for other eligible 
employees (and in line 
with relevant HMRC 
rules) – Mahmud Kamani 
and Carol Kane have 
chosen not to participate 
in these schemes

None

•  200% of salary for 
executive directors, 
rising to 400% of 
salary on maturity 
of the Growth Plan

SHAREHOLDING 
REQUIREMENT

•  To support long-

•  The Remuneration 

term commitment 
to the company and 
the alignment of 
executive director 
interests with those 
of shareholders

Committee has adopted 
formal shareholding 
guidelines that will 
encourage executive 
directors to build up over 
a five-year period and 
then subsequently hold a 
shareholding equivalent 
to a percentage of base 
salary. Adherence to these 
guidelines is a condition 
of continued participation 
in the equity incentive 
arrangements

•  These guidelines will 

continue to apply for a 
minimum of two years 
following a director’s 
cessation of employment

97

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCEANNUAL REPORT ON REMUNERATION 

CONTINUED

SERVICE CONTRACTS AND LOSS  
OF OFFICE PAYMENTS 
Executive directors are not employed on fixed-term contracts. 
Service contracts normally continue until the executive director’s 
agreed retirement date or such other date as the parties agree. 
The company’s policy is that executive directors will be employed on 
a contract that can be terminated by the company on giving no more 
than one year’s notice, with the executive director required to give up 
to one year’s notice of termination.

A director’s service contract may be terminated without notice 
and without any further payment or compensation, except for 
sums earned up to the date of termination, on the occurrence of 
certain events such as gross misconduct. The circumstances of the 
termination (taking into account the individual’s performance) and 
an individual’s duty and opportunity to mitigate losses are taken into 
account by the Committee when determining amounts payable 
on/following termination. Our policy is to reduce compensatory 
payments to former executive directors where they receive 
remuneration from other employment during the compensation 
period. The Committee will consider the particular circumstances 
of each leaver on a case-by-case basis and retains flexibility as 
to at what point, and the extent to which, payments would be 
reduced. Details will be provided in the relevant Annual Report on 
Remuneration should such circumstances arise.

In summary, the contractual provisions are as follows:

Provision

Detailed terms

Notice period

Maximum of 12 months from both the 
company and the executive director

Termination 
payment

Change of 
control

Payment in lieu of notice of base salary 
only, normally subject to mitigation and 
paid monthly(1) subject to the discretion 
of the Committee

In addition, any statutory entitlements 
would be paid as necessary

There are no enhanced provisions on a 
change of control

1  The Committee may elect to make a lump sum termination payment (up to a 

maximum of 12 months’ base salary) as part of an executive director’s termination 
arrangements where it considers it appropriate to do so.

CHOICE OF PERFORMANCE MEASURES  
AND APPROACH TO TARGET SETTING
The performance metrics and targets that are set for the executive 
directors via the various incentive arrangements are carefully 
selected to align closely with the group’s strategic plan and key 
performance indicators.

Growth Plan
The primary performance measure of the Growth Share Plan is 
share price growth over a five-year period. The targets reflect the 
ambitious growth plans for the group and the performance measure 
ensures that executive directors’ and senior managers’ interests are 
fully aligned with shareholders. 

Annual bonus
Annual bonuses are determined on the basis, primarily, of 
performance against financial measures, which are identified as the 
key indicators of success against the strategy set annually. For the 
financial year ending 28 February 2023, additional non-financial 
metrics were measured through the bonus scheme, and this will 
continue for the year ending 29 February 2024. The precise 
metrics chosen, along with the weightings of each, may vary from 
year to year. The Committee will review the performance measures 
and targets each year and vary them as appropriate to reflect the 
priorities for the business in the year ahead.

DIFFERENCES IN REMUNERATION POLICY 
FOR EXECUTIVE DIRECTORS COMPARED   
TO OTHER EMPLOYEES
The Committee has regard to pay structures across the wider group 
when setting the remuneration policy for executive directors. The 
Committee, in particular, considers the general basic salary increase 
for the broader workforce when determining the annual salary review 
for the executive directors. 

Overall, the remuneration policy for the executive directors is more 
heavily weighted towards performance-related pay than for other 
employees. Performance-related long-term incentives are provided 
for those employees considered to have the greatest potential to 
influence overall levels of performance and those whose retention 
within the group is regarded as important. That said, a portion of 
the tranches awarded under the Growth Share Plan will be set 
aside for distribution to a wider employee population and to further 
the commitment to encourage widespread equity ownership, and, 
we continue to operate a SAYE share option scheme.

The level of performance-related pay varies within the group by 
grade of employee and is informed by the specific responsibilities of 
each role as appropriate.

The Committee has not consulted directly with employees in 
designing the remuneration policy for the directors.

98

BOOHOO GROUP PLCGOVERNANCEEXTERNAL NON-EXECUTIVE 
DIRECTOR POSITIONS
The group allows executive directors to hold external directorships 
subject to agreement by the Chairman on a case-by-case basis and, 
at the discretion of the Committee, to retain the fees received from 
those roles. 

NON-EXECUTIVE DIRECTORS’ LETTERS 
OF APPOINTMENT
The non-executive directors do not have service contracts with 
the group, but instead have letters of appointment. The letters of 
appointment are usually renewed every three years. Termination of 
the appointment may be earlier at the discretion of either party on 
one month’s written notice for non-executive directors. None of 
the non-executive directors is entitled to any compensation if 
their appointment is terminated. Appointments will be subject to 
re-election at the Annual General Meeting by rotation. 

Annual bonus on termination
There is no contractual entitlement to annual bonus on termination. 
At the discretion of the Committee, in certain circumstances a pro 
rata bonus may become payable at the normal payment date for the 
period of active service only. 

Growth Share Plan on termination
Any share-based entitlements granted under the company’s share 
plans will be determined on the basis of the plan rules. In determining 
whether an executive director should be treated as a good leaver 
under the plan rules, the Committee will take into account the 
performance of the individual and the reasons for their departure 
and, in the event of this determination being made, will set out its 
rationale in the following Annual Report on Remuneration. 

APPROACH TO RECRUITMENT 
AND PROMOTIONS

The remuneration package for a new executive director would 
generally be set in accordance with the terms of the company’s 
remuneration policy in force at the time of appointment and would 
be subject to the individual limits set out in the policy table above. 
In addition, with specific regard to the recruitment of new executive 
directors (whether by external recruitment or internal promotion), 
the remuneration policy will allow for the following: 

•  Where new joiners or recent promotions have been given a starting 
salary at a discount to the mid-market level, a series of increases 
above those granted to the wider workforce (in percentage of 
salary terms) may be awarded over the following few years, subject 
to satisfactory individual performance and development in the role.

•  The Committee may offer additional cash and/or share-based 
elements when it considers these to be in the best interests of 
the company and its shareholders. Any such additional payments 
would aim to reflect the terms and value of remuneration 
relinquished when leaving the former employer. 

•  The annual bonus would operate in accordance with the terms of 
the policy, subject to the overriding discretion of the Committee. 
Depending on the timing and responsibilities of the appointment, 
it may be necessary to set different performance measures and 
targets in the first year. 

•  For an internal executive appointment, any variable pay element 

awarded in respect of the former role would be allowed to pay out 
according to its terms, adjusted as relevant to take into account 
the appointment. In addition, any other ongoing remuneration 
obligations existing prior to appointment would continue. 

•  For external and internal appointments, the Committee may 
agree that the company will meet certain relocation expenses 
as appropriate.

For the appointment of a new Chairman or non-executive director, 
the fee arrangement would generally be set in accordance with the 
fee policy in force at that time.

G
O
V
E
R
N
A
N
C
E

99

ANNUAL REPORT & ACCOUNTS 2023ANNUAL REPORT ON REMUNERATION

CONTINUED

NON-EXECUTIVE DIRECTORS’ FEES
The non-executive directors’ fees policy is described below:

Element

Purpose and link to strategy Operation

Fees

•  To recruit and retain high 
calibre non-executives

•  Fees are determined by the board, with non-executive 
directors abstaining from any discussion or decision in 
relation to their fees

•  Non-executive directors are paid an annual fee for 

all board duties, which will include an annual award of 
shares (with the value of shares normally determined at 
the market price in February of each year) 

•  In relation to the cash element, fees are normally 

paid monthly

•  In relation to the share element there will be certain 
restrictions that prevent the director selling these 
shares during the period of their appointment

•  Non-executive directors will not receive awards under 

any of the company’s incentive arrangements or 
receive any pension provision 

•  The fee levels are reviewed on a periodic basis, with 
reference to the time commitment of the role 
and market levels in companies of comparable size 
and complexity 

•  In exceptional circumstances, if there is a temporary 
yet material increase in the time commitment for 
non-executive directors, the board may pay extra fees 
to recognise the additional workload

•  Non-executive directors shall be entitled to have 

reimbursed all expenses that they reasonably incur 
in the performance of their duties, including taxes 
payable thereon

Maximum opportunity

•  There is no cap on fees

•  Fees may be increased to 
ensure they continue to 
appropriately recognise 
the time commitment of 
the role, increases to fee 
levels for non-executive 
directors in general and 
fee levels in companies 
of a similar size 
and complexity 

100

BOOHOO GROUP PLCGOVERNANCEANNUAL REPORT ON REMUNERATION
This section of the Remuneration Report contains details as to how the group’s remuneration policy was implemented during the year 
ended 28 February 2023.

Disclosure of directors’ single-figure total remuneration for the year – audited information
The total single-figure remuneration of the directors during the year ended 28 February 2023 is set out below:

Fixed remuneration

Variable remuneration

Base salary 
and fees 
£

Benefits 
£

Pension 
equivalent 
£

Other 
£

Annual bonus 
£

Long-term 
incentives 
£

Executive directors
Mahmud Kamani

Carol Kane

John Lyttle

Neil Catto

Shaun McCabe(1)

Total executive directors

Non-executive directors
Kirsty Britz

Iain McDonald

Tim Morris

Brian Small

Total non-executive 
directors

Total

2023
2022
2023
2022
2023
2022
2023
2022
2023
2022
2023
2022

2023
2022
2023
2022
2023
2022
2023
2022

2023
2022
2023
2022

476,246
461,250
476,246
465,900
650,867
636,730
317,498
310,600
227,179
70,000
2,148,036
1,874,480

70,000
24,615
70,000
70,000
60,000
49,384
120,000
120,000

320,000
349,691
2,468,036
2,224,171

79,108
63,298
6,257
5,851
8,178
3,649
3,472
2,686
997
–
98,012
75,483

–
–
–
–
–
–
–
–

–
–
28,235
23,947
38,587
32,728
18,823
15,965
9,375
–
95,020
72,640

–
–
–
–
–
–
–
–

–
–
98,102
75,483

–
–
95,020
72,640

–
–
–
–
–
3,000
–
3,000
–
10,000
–
6,000

10,000
10,000
10,000
10,000
10,000
10,000
20,000
20,000

50,000
60,000
50,000
66,000

Total 
£

1,031,600
524,548
986,984
495,698
1,348,498
1,388,738
339,793
684,171
425,051
80,000
4,131,926
3,093,154(1)

80,000
34,615
80,000
80,000
70,000
59,384
140,000
140,000

476,246
–
476,246
–
650,866
712,631
–
231,750
187,500
–
1,790,858
944,381

–
–
–
–
–
–
–
–

–

–
–
–
–
–
120,170
–
–
–
120,170

–
–
–
–
–
–
–
–

–
–
1,790,858
944,381

–
–
–
120,170

370,000
409,691(1)
4,501,926
3,502,845

1  Shaun McCabe served as a non-executive director until 3 October 2022 when he was appointed as the CFO. The 2023 amounts disclosed above include amounts relating to his 
remuneration as the CFO and fees earned as non-executive director (£40,833). The 2022 ‘Total executive directors’ does not include the £80,000 paid to Shaun McCabe as he 
served the whole financial year as a non-executive director. This is included in the 2022 ‘Total non-executive directors’ figure.

101

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCEANNUAL REPORT ON REMUNERATION

CONTINUED

Figures in the single total figure remuneration include the following for the financial year:

Base salary and fees

The amount of salary or non-executive directors’ fees.

Pension and pension 
equivalent

Where an executive has elected to forego company pension contributions, due to pension cap restrictions, 
an amount of up to 6.2% is paid as a supplementary element, being the company cost-neutral equivalent 
of the pension cost and employer’s NI foregone.

Other

The value of SIP awards granted in the financial period for executive directors and the value of free shares 
issued to non-executive directors as part of their fees. 

Annual bonus

The amount of performance-related bonus receivable. Further details of the performance outcome can be 
found below.

Long-term 
incentives

Benefits

The value of long-term incentives vesting based on performance ending in the year under review. 
The performance targets were not met and therefore the LTIP awards did not vest. Further details of the 
share options granted in 2020 and assessment of performance measured to 28 February 2023 can be 
found below. 

The value of private medical insurance, income protection, life assurance, company car and fuel costs 
based on the taxable value and driver services

ANNUAL BONUS
For the year ended 28 February 2023, Mahmud Kamani’s, Carol Kane’s, John Lyttle’s and Shaun McCabe’s (pro rata to reflect proportion of 
the year served as an executive director) maximum potential bonus was 200% of basic salary. The 2023 bonus targets were: 30% based on 
revenue; 45% on Adjusted EBITDA; 15% on UP.FRONT sustainability strategy measures; and 10% on UK manufacturing and international 
supply chain milestones. Bonus entitlement targets were as follows:

Bonus 
entitlement %

9%
30%

13.5%
45%

15%

10%

Financial target range
Revenue target: 
Threshold £2,080 million
Upper limit £2,180 million or more
Adjusted EBITDA target: 
Threshold £125 million
Upper limit £160 million or more
Non-financial targets
Delivery against UP.FRONT sustainability strategy measures
 − CLOTHES.MADE SMARTER
 − SUPPLIERS.ON BETTER TERMS
 − OUR BUSINESS.TAKING ACTION
UK manufacturing and international supply chain milestones

102

BOOHOO GROUP PLCGOVERNANCEFor the financial targets set out above, the amount of bonus payable 
varies on a sliding scale between the threshold and upper limit 
shown. For the financial year ended 28 February 2023, revenue was 
£1,768.7 million and adjusted EBITDA £63.3 million, and therefore 
the formulaic bonus outcome for these elements was 0%. The non-
financial objectives were based on successfully delivering against 
UP.FRONT sustainability strategy measures (15% of the overall 
bonus) and progress against UK manufacturing and international 
supply chain milestones (10% of the overall bonus). 

Considerable progress has been made over the last 12 months on 
delivering the UP.FRONT strategy, including:

CLOTHES.MADE SMARTER 
•  Launch of PLT marketplace providing re-sale opportunities for 

customers;

•  Strong group-wide growth in READY FOR THE FUTURE 

(RFTF) more sustainable products; and

•  Developed key relationships with nominated suppliers to provide 

more sustainable packaging and labelling.

SUPPLIERS.ON BETTER TERMS
•  Launch of UK manufacturing centre of excellence; and

•  Improvements in transparency, standards and remediation of 

group manufacturing sites and governance reporting.

OUR BUSINESS.TAKING ACTION
•  Improving data collection processes regarding emissions to drive 

accountability of carbon reduction; and

•  Launch of social impact strategy and donation of pre-tax profits to 

charity. 

Management has also made strong progress on delivering the UK 
manufacturing and international supply chain milestones set at the 
start of the year, including the completion of phase 1 of the Sheffield 
automation project. Further details on this can be found in the 
Strategic Report on page 50.

Bonuses were subsequently payable as follows:

Name

Mahmud Kamani
Carol Kane
John Lyttle
Shaun McCabe

Management’s performance against these non-financial measures 
resulted in a payout of 15% of maximum (out of 25% of maximum). 
Taking into account both financial and non-financial performance, 
the formulaic outcome under the annual bonus was therefore 15% 
of maximum.

The Remuneration Committee considered the appropriateness 
of the financial targets set at the start of the year and determined 
that they were not appropriate and a fair measure of the success 
of the business during the year as a result of the turbulent market 
conditions that the business faced following the sign off of the 
FY2023 budget. The impact of inflation on raw materials and freight/
transport costs led to margin targets that were not achievable. When 
combined with a top-line decline as demand softened dramatically, 
allied with a shift back to the high street, the Revenue and EBITDA 
targets set with reference to the budget approved early in the year 
were unattainable. 

As set out in the Chair’s statement, the priorities for the business 
shifted during the year in reflection of the market conditions with a 
greater focus placed on cash and inventory management to ensure 
the business is well positioned to capitalise on top-line growth going 
forward. The Remuneration Committee assessed that, in this regard, 
management had been very agile in driving cost reductions across 
the group which has in large part preserved the profitability of the 
business in such difficult economic circumstances, evidenced by a) 
reductions in inventory, b) reductions in Net Debt and c) reductions 
in the cost base.

Taking this into account, the Remuneration Committee feels that 
the formulaic outcome under the annual bonus is not an accurate 
reflection of the strong performance of management during the 
year and the critical steps they have taken to preserve the value 
of the business in such volatile economic conditions. As such, the 
Remuneration Committee determined to pay annual bonuses as 
50% of maximum for all executive directors.

No bonus payment was made to Neil Catto following the cessation 
of his employment on 31 March 2023.

Bonus % of 
salary

FY2023  
bonus

Of which paid 
in cash

100%
100%
100%
41.7%(1)

£476,246
£476,246
£650,866
£187,500

£317,497
£317,497
£433,910
£125,000

Of which 
deferred into 
shares

£158,749
£158,749
£216,956
£62,500

1  Shaun McCabe’s bonus is pro-rated to reflect the proportion of the year served as an executive director.

103

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCEANNUAL REPORT ON REMUNERATION

CONTINUED

LONG-TERM SHARE INCENTIVES
The executive directors hold options under the LTIP subject to the achievement of performance conditions as follows: 

Name

Neil Catto
Neil Catto
Neil Catto
Neil Catto
Neil Catto
Mahmud Kamani
Carol Kane
John Lyttle
Neil Catto

No. of ordinary 
shares under 
option 

Exercise price 
pence

Option scheme

2016 LTIP
2017 LTIP
2018 LTIP
2019 LTIP
2020 LTIP
2022 LTIP
2022 LTIP
2022 LTIP
2022 LTIP

404,822
120,546
119,088
112,380
164,865
1,738,230
1,738,230
2,375,568
869,115

1
1
1
1
1
1
1
1
1

Date of grant

Exercise period

30/06/16
13/06/17
28/06/18
11/12/19
03/11/20
01/07/22
01/07/22
01/07/22
01/07/22

30/06/19 to 30/06/26
13/06/20 to 13/06/27
28/06/21 to 28/06/28
21/04/22 to 21/04/29
03/11/23 to 03/11/30
01/07/25 to 01/07/32
01/07/25 to 01/07/32
01/07/25 to 01/07/32
01/07/25 to 01/07/32

The awards in respect of the years 2016 to 2019 have vested and the shares under option reflect the position after assessment of 
the performance conditions. For the 2020 and 2022 awards, the awards are the number granted before the assessment of the 
performance conditions.

2020 GRANT
The performance targets for the shares granted on 03/11/20 are based upon the achievement of two key criteria; Three-Year Aggregate 
Adjusted Earnings per Share (67%) and Total Shareholder Return (33%) over a three-year period to the end of FY2023. Minimum ‘threshold’ 
and ‘stretch’ targets have been established by the Committee against these criteria. The EPS element vests on a straight-line basis between 
target intervals from 28p for a 20% vesting to 33p for 100% vesting. The TSR element vests on a straight-line basis between target intervals 
from 50% growth in TSR for a 25% vesting to 75% growth in TSR for a 100% vesting. As set out in the Chair’s statement, the EPS and TSR 
performance was below the relevant thresholds and therefore the 2020 LTIP award lapsed in full.

2022 GRANT
The performance targets for the shares granted on 01/07/22 are based upon the achievement of the following key criteria: 

Performance metric

Relative Total Shareholder Return 
compared to the constituents of the 
FTSE 250 index (excluding investment 
trusts)

Weighting

40%

Threshold 
(25% vesting)

Maximum
 (100% vesting)

Median ranking

Upper quartile ranking

Adjusted Earnings per Share

20%

18p

23p

Compounded Annual Revenue Growth

20%

12% CAGR from FY2022 
revenue figure

17% CAGR from FY2022 
revenue figure

104

BOOHOO GROUP PLCGOVERNANCEANNUAL REPORT & ACCOUNTS 2023

The remaining 20% of the 2022 LTIP grant relates to three key 
performance indicators from our broader ESG agenda. We have set a 
framework for their assessment, in each case by the end of FY2025, 
as set out below:

•  CLOTHES. MADE SMARTER

•  All our polyester and cotton products will contain recycled or 

more sustainably sourced materials

•  Resale and/or end-of-life offers available across all brands

•  All customer garment packaging will be reusable, recyclable or 

compostable

•  SUPPLIERS. ON BETTER TERMS

•  All products from manufacturing units in the UK will come from 
suppliers that can demonstrate they are sending zero waste to 
landfill

•  Publicly demonstrate continued progress, post Agenda for 
Change, on ethical and sustainable supplier management 
programme, resulting in improvements in worker standards 
and rights

•  OUR BUSINESS. TAKING ACTION

•  Climate change embedded in risk management and board-level 

commercial decisions to assess the impact of commercial 
decisions on achieving SBTi targets. On track to achieve carbon 
reductions across value chain aligned with SBTi equivalent to 
52% emissions, relative to growth

•  To receive independent external recognition via an award, 

accreditation or kitemark for:

•  Being an organisation that cares about doing things right and 

values its people; or

•  Being an organisation that has a genuine and authentic 

commitment to driving diversity and inclusion

Performance will be measured over a three-year period to the end of FY2025. Minimum ‘threshold’ and ‘stretch’ targets have been established 
by the Committee against these criteria. The EPS element vests on a straight-line basis between target intervals from 18p for a 25% vesting 
to 23p for 100% vesting. The TSR element vests on a straight-line basis between target intervals from median TSR performance against the 
comparator group for 25% vesting to upper quartile TSR performance for a 100% vesting. 

CONDITIONAL SHARE AWARDS
As disclosed in the Chair’s statement, Shaun McCabe was granted a Conditional Share Award as part of his recruitment as CFO in respect of 
the loss of benefits which lapsed on leaving his previous employment.

Executive director

Type of award

Number of shares awarded

Face value at grant

Shaun McCabe

Conditional Share Award

3,073,778 

£1,120,392

The Conditional Share Award has been granted in reflection of the terms and value of remuneration relinquished by Shaun McCabe by 
delivering the award in shares and aligning the vesting dates with those of his forfeited awards. The vesting of this award is conditional on 
Shaun’s continued employment as the group’s Chief Financial Officer according to the following schedule: 

•  1,253,109 shares to vest in May 2023;

•  1,575,812 shares to vest in May 2024; and

•  244,857 shares to vest in May 2025.

G
O
V
E
R
N
A
N
C
E

105

ANNUAL REPORT ON REMUNERATION

CONTINUED

ALL-EMPLOYEE SHARE INCENTIVE PLAN (“SIP”)
The HMRC-approved all-employee Share Incentive Plan purchases shares and holds them in trust for the benefit of employees who remain 
with the company for three years. There are no performance criteria for the SIP shares. The directors hold the following options over shares 
under this scheme:

Name

Neil Catto 
Neil Catto
Neil Catto
Neil Catto
Neil Catto
Neil Catto
John Lyttle
John Lyttle
John Lyttle

No. of ordinary 
shares held in 
trust 

Purchase price 
pence

Date of grant Maturity date

6,000 
3,571
938
884
974
3,136
884
974
3,136

50
28
213
226
370
115
226
370
115

14/03/14
19/06/15
27/09/18
23/08/19
19/02/21
13/01/22
23/08/19
19/02/21
13/01/22

14/03/17 
19/06/18 
27/09/21
23/08/22
19/02/24
13/01/25
23/08/22
19/02/24
13/01/25

SAVE AS YOU EARN SHARE SCHEME (“SAYE”)
The HMRC-approved all-employee Save As You Earn scheme allows employees to purchase shares at a discount of up to 20% of market price 
at the date of grant on the future option date. There are no performance criteria for the SAYE shares. The directors hold the following options 
over shares under this scheme:

Name

Neil Catto
John Lyttle
John Lyttle
Neil Catto
Shaun McCabe

Estimated 
shares to be 
purchased at 
option date 

8,297
8,297
60,000
60,000
60,000

Option price 
pence

Date of grant

Option date

216.9
216.9
30.0
30.0
30.0

30/10/19
30/10/19
07/11/22
07/11/22
07/11/22

30/10/22
30/10/22
01/12/25
01/12/25
01/12/25

The savings from the 2019 SAYE scheme have been returned to Neil Catto and John Lyttle as the options are significantly underwater and 
therefore the estimated shares to be purchased at option date for the 2019 awards set out above have lapsed.

106

BOOHOO GROUP PLCGOVERNANCEPERFORMANCE GRAPH AND TABLE
The graph below illustrates boohoo’s Total Shareholder Return since Admission in March 2014 relative to two broad equity market indices, 
the FTSE AIM 100 index and the FTSE 250 index.

)
d
e
s
a
b
e
R
(

)
£
(
e
u
a
V

l

800

700

600

500

400

300

200

100

0

Admission

2015

2016

2017

2018

2019

2020

2021

2022

2023

Boohoo

FTSE 250

FTSE AIM 100

The table below sets out the total remuneration of the CEO over the period since Admission, as disclosed in the Single Figure table in each 
year’s Directors’ Remuneration Report. Mahmud Kamani and Carol Kane served as Joint CEOs until John Lyttle’s appointment in March 2019.

2015

2016

2017

2018

2019

Mahmud 
Kamani

Carol 
Kane

Mahmud 
Kamani

Carol 
Kane

Mahmud 
Kamani

Carol 
Kane

Mahmud 
Kamani

Carol 
Kane

Mahmud 
Kamani

Carol 
Kane

2020
John 
Lyttle

2021
John 
Lyttle

2022
John 
Lyttle

2023
John 
Lyttle

217

235

379

390

396

410

893

914

1,062

1,072

2,702

1,578

1,389

1,348

0%

0%

90%

90%

100% 100%

100% 100%

100% 100% 100% 100%

75%

50%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Total Single 
Figure (£000)
Annual bonus 
payment (% of 
maximum)
LTIP vesting level 
(% of maximum)(1)

1  During their tenure as Joint CEOs, Mahmud Kamani and Carol Kane did not participate in long-term incentive arrangements. For John Lyttle, there were no long-term incentives, 
which vested in respect of FY2020, FY2021 or FY2022. This excludes the shares he received as compensation for the loss of short and long-term incentives, which lapsed on 
leaving his previous employer, as disclosed in the 2020 Directors’ Remuneration Report.

107

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCE 
 
ANNUAL REPORT ON REMUNERATION

CONTINUED

CHIEF EXECUTIVE’S REMUNERATION 
COMPARED TO ALL OTHER EMPLOYEES 
OF THE GROUP
Percentage change of Chief Executive’s base salary in 
the year compared to that of all employees:

Percentage increase in Chief Executive’s annualised base salary
Average percentage increase in all employees’ base salaries

3.0%
7.7%

The Chief Executive’s total single figure remuneration ratio to the 
equivalent pay for the lower quartile, median and upper quartile 
UK employees, calculated using option A of the Companies 
(Miscellaneous Reporting) Requirements 2018 is as follows:

Year

2023
2022
2021
2020

25th percentile 
ratio 

50th percentile 
ratio 

75th percentile 
ratio

59:1
63:1
76:1
151:1

52:1
53:1
65:1
130:1

37:1
39:1
49:1
95:1

Option A was chosen as it represents the most accurate means of identifying the relevant employees at each percentile level. The workforce 
comparison is based on data for the years ended 28 February. The median is considered to be representative of the wider pay and reward of 
the UK workforce. The group believes that the median pay ratio accurately reflects the comparison between the CEO’s remuneration and 
the pay for UK employees and is consistent with wider pay, reward and progression policies affecting UK employees. There is an obvious 
differential between the pay for the CEO and for the wider employee base, with the CEO’s remuneration reflecting market norms for leaders 
of listed companies. For all employees, we strive to offer a competitive pay and benefits package relevant to the roles performed. This includes 
participation in the SAYE share scheme (offered to all eligible employees) and, at more senior levels, participation in additional bonus and 
long-term incentive schemes.

Pay data £000

Chief Executive remuneration
UK employees 25th percentile
UK employees 50th percentile
UK employees 75th percentile

2023

2022

2021

Base salary

Total pay and 
benefits

Base salary

Total pay and 
benefits

Base salary 

Total pay and 
benefits

651
22
25
33

1,352
23
26
36

637
20
23
32

1,389
22
26
36

615
19
21
29

1,578
21
24
32

DIRECTORS’ INTERESTS IN SHARES 
The table below sets out the beneficial and non-beneficial interests in the number of ordinary shares as at the year end.

Free share 
award 
under NED 
remuneration 
policy 

Shares 
acquired 
during the 
year

Shares 
disposed of 
during the 
year 

Beneficially 
owned at 
28 February 
2023

As a % 
of share 
capital

Outstanding 
share 
options

Shares 
held under 
SIP

SAYE 
options 
granted

Total 
interests in 
shares at 
28 February 
2023

–
–
–
–
–
19,965
19,965
19,965
39,929

–

–
– 157,979,880
– 13,330,421 20,000,000
188,172
–
79,735
–
110,627
–
30,592
–
751,928
–
46,262
–
138,663
–

–
–
–
–
–

1,738,320
12.46%
1,738,320
1.58%
0.01%
2,968,993
0.01% 2,003,759 
3,073,778
0.01%
–
0.00%
–
0.06%
–
0.00%
–
0.01%

–
–
4,994
15,503

– 159,718,200
– 21,738,320
3,222,159
2,079,262
3,244,405
30,592
751,928
46,262
138,663

60,000
60,000
– 60,000
–
–
–
–
–
–
–
–

Beneficially 
owned at 
28 February 
2022

157,979,880
33,330,421
188,172
79,735
113,482
10,627
731,963
26,297
98,734

Name

Mahmud Kamani
Carol Kane
John Lyttle
Neil Catto
Shaun McCabe
Kirsty Britz
Iain McDonald
Tim Morris
Brian Small

108

BOOHOO GROUP PLCGOVERNANCEGROWTH PLAN
On 8 March 2023 following the shareholder approval of the Growth Share Plan (as disclosed in the Notice of General Meeting), John Lyttle, 
Carole Kane and Shaun McCabe subscribed for Growth Plan awards of 14,668, 4,528 and 7,334 C ordinary shares of 0.1p each (“C Ordinary 
Shares”) respectively in boohoo Holdings Limited, an intermediary holding company of the group.

Eligibility
The awards granted to the executive directors are as follows:

Name

John Lyttle

Shaun McCabe

Role

CEO

CFO

Share of executive director portion of total award size 
(as at the date of the performance conditions being achieved)

28.6% (up to £50.0m)

14.3% (up to £25.0m)

Carol Kane

Co-founder

11.4% (up to £20.0m)

Vesting hurdles and award sizes
The Growth Plan awards will be divided into five distinct tranches, each subject to a performance condition whereby a distinct 90-day average 
share price hurdle must be achieved within an overall five-year measurement period from the date of grant as set out below:

Hurdle boohoo share price
Implied market cap
Award size as at the date of the performance condition being 
achieved(1)
Implied shareholder value created over the term of the plan(1)

Tranche 1

Tranche 2

Tranche 3

Tranche 4

Tranche 5

95p
£1.2bn

£17.5m
£0.6bn

158p
£2.0bn

£25.0m
£1.4bn

237p
£3.0bn

£37.5m
£2.4bn

316p
£4.0bn

£40.0m
£3.4bn

395p
£5.0bn

£55.0m
£4.4bn

1  Assuming the whole tranche is awarded and subsisting.

2  Calculated using the hurdle boohoo share price based on the issued share capital.

3  Carol Kane will not participate in any award either from tranche 1 or tranche 2.

Holding period
Once the performance condition for each tranche has been 
achieved, the awards will vest on a subsequent anniversary, in each 
case, subject to an individual participant’s continued employment 
(or an individual participant having become a ‘Good Leaver’) over the 
intervening period of time, and assuming no earlier change of control 
of the company, as set out below: 

•  Tranches 1 and 2 will vest on the first anniversary of the 

achievement of the relevant share price performance condition. 

•  Each of tranches 3, 4 and 5 will vest on the third anniversary of the 
achievement of the relevant share price performance condition. 

•  Any vesting periods which have not come to an end by the fifth 
anniversary of the date of grant will continue for a maximum of a 
further 12 months.

Leaving employment
‘Good Leavers’ are defined as those who cease to be an employee of 
a group company as a result of death, ill health, injury or disability, a 
relevant transfer within the meaning of the Transfer of Undertakings 
10 (Protection of Employment) Regulations 2006 or the company 
in which the participant is employed ceasing to be under the control 
of the company.

Awards held by participants who are Good Leavers prior to a vesting 
date will vest on the normal vesting date and will be pro-rated for 
time to reflect the proportion of time between acquisition and the 
date on which the relevant performance condition is/was satisfied 
during which the Good Leaver was an employee. Awards for all other 
leavers prior to a vesting date will lapse in full.

Malus and clawback
The Growth Plan provides customary clawback and malus provisions, 
which allow the Remuneration Committee discretion to require 
repayment in defined circumstances.

Change of control of the company
The vesting periods set out above will end sooner than these dates 
upon a change of control of the company by virtue of a takeover 
or statutory scheme of arrangement. The price per share at which 
any relevant change of control occurs will be deemed to have been 
the 90-day average for the purpose of determining vesting against 
applicable tranche hurdles. Where that price per share is between 
two hurdles, awards will be treated as vesting at the level of the higher 
hurdle but with the award size scaled back pro tanto.

109

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCEANNUAL REPORT ON REMUNERATION

CONTINUED

COMPOSITION OF THE REMUNERATION COMMITTEE
The members of the Committee for the financial year were Iain McDonald (Chair), Tim Morris and Brian Small. Executive directors are 
invited to attend meetings, if requested by the Committee, in order to provide information and advice, to enable the Committee to make 
informed decisions. Each director is, however, specifically excluded from any matter concerning his own remuneration. Representatives 
of the Committee’s retained advisers may also attend meetings by invitation. The Company Secretary attends meetings as secretary to 
the Committee. 

ADVISERS TO THE REMUNERATION COMMITTEE
During the year, the Committee received advice from Korn Ferry on remuneration matters and reporting. The total fees paid to Korn Ferry 
in respect of its services during the year were £138,165. 

In February 2023, the company appointed PwC as Remuneration Committee advisers. PwC is signatory to the Remuneration Consultants 
Group Code of Conduct and operates voluntarily under this Code, which sets out the scope and conduct of the role of executive remuneration 
consultants when advising UK listed companies. The Committee regularly reviews the external adviser relationship and is comfortable that the 
advice received during the year was objective and independent. 

SHAREHOLDER VOTING AT AGM
The table below sets out the results of voting on the Directors’ Remuneration Report resolution at the AGM held on 17 June 2022 and the 
voting on the adoption of the Growth Plan on 8 March 2023:

Resolution

For

Against

Withheld

Approve the Directors’ Remuneration Report for the year ended 28 February 2022
Approve the adoption of the Growth Plan

 531,089,950 (66.53%)
513,125,462 (62.61%)

267,178,017 (33.47%)
306,495,031 (37.39%)

55,138
88,969

The Committee has reflected on the level of votes cast against the above resolution and has taken this into account when proposing the 
changes to the remuneration policy and its implementation as set out in this report.

IMPLEMENTATION OF REMUNERATION POLICY FOR THE YEAR ENDING 29 FEBRUARY 2024  
– UNAUDITED
Base salary
The annual base salaries of the executive directors are as follows. The Committee has agreed salary increases of 4% with effect from  
1 April 2023, as set out in the table below. These increases are below the average increase for the wider workforce of 5%. 

Mahmud Kamani
Carol Kane
John Lyttle
Shaun McCabe

Group Executive Chair
Group Co-founder and executive director
Chief Executive
CFO

From  
1 April 2023 

From  
1 May 2022

£496,500
£496,500
£678,500
£468,000

£477,405
£477,405
£652,450
n/a

Pension and other benefits
Carol Kane, John Lyttle, Shaun McCabe and Neil Catto receive a 5% compensatory salary element for electing to discontinue receiving 
a company pension, in line with the majority of colleagues’ pension contributions. Mahmud Kamani does not receive a company 
pension contribution. 

Carol Kane, John Lyttle, Shaun McCabe and Neil Catto receive company health care benefits and life assurance. Carol Kane receives driver 
services and Mahmud Kamani driver services and a company car and fuel. 

110

BOOHOO GROUP PLCGOVERNANCEAnnual bonus
All of the executive directors are eligible to participate in the 
company-wide annual bonus plan. The Committee oversees the 
bonus plan, and any bonus payments are at the discretion of the 
Committee. The maximum bonus payable for the year ending 
29 February 2024 as a percentage of salary will be as follows: 
Mahmud Kamani, Carol Kane and John Lyttle 300%, and Shaun 
McCabe 200%. As disclosed in the Chair’s statement, Neil Catto 
stepped down on 31 March 2023 and therefore he will not be 
entitled to an annual bonus in respect of the financial year ending 
29 February 2024. The maximum bonus will be payable based 
on performance measured over the single financial year ending 
29 February 2024. The performance targets are based on a 
combination of financial and non-financial performance measures. 

The annual bonus opportunity of 200% of salary for Mahmud 
Kamani, Carol Kane, John Lyttle and Shaun McCabe will be subject 
to the following performance targets and weightings:

•  Adjusted EBITDA – 30%;

•  Revenue (Net Sales) – 20%; 

•  ESG – 15%;

•  Net Debt (Adjusted Free Cash Flow) – 10%; 

•  Project delivery – 20%; and 

•  New Customer Acquisition – 5%. 

In respect of the remaining 100% of salary opportunity, this will be 
subject to super-stretching Adjusted EBITDA targets where payouts 
will be delivered for achieving Adjusted EBITDA outcomes above the 
stretch target under the bonus arrangements set out above.  

Any payouts under the FY2024 bonus will be subject to a financial 
underpin such that a threshold Group Adjusted EBITDA must be 
reached before any bonus payments are made. 

This choice of metrics reflects measures that have been identified as 
key indicators of the group’s success against its growth strategy, with 
non-financial metrics continuing to ensure that the management 
team is focused on driving performance against the sustainability 
plan launched in 2021 as well as making continued progress against 
key supply chain objectives. The amount of bonus payable will be 
calculated as a percentage of base salary modified by a factor linked 
to the performance targets. An equity deferral element for the 
bonus will continue to apply, such that a minimum of one-third 
of any bonus must be invested in shares and held for at least two 
years. The remaining portion of the bonus will be payable in cash 
immediately after the announcement of the financial results.

The annual bonus targets, in relation to the financial year ending 
29 February 2024, are considered to be commercially sensitive at 
this stage. Details of the targets, performance against those targets, 
and any payments resulting, will be disclosed in next year’s Annual 
Report on Remuneration.

All-employee share plans
The board granted free shares in the financial year ended 
28 February 2023. The company offered HMRC-approved SAYE 
plans in each of the financial years ending from 2016 to 2023 and 
it is intended that a further SAYE grant be offered for the financial 
year ending 29 February 2024. The executive directors are eligible to 
participate in the schemes on the same basis as other employees.

Remuneration for non-executive directors
The non-executive directors all receive a fee and annual allocation of shares each year to cover all their duties. 

The current annual remuneration is:

Kirsty Britz
Iain McDonald
Tim Morris
John Goold(2)
Brian Small(3) 

NED and Chair of ESG Committee
NED and Chair of Remuneration Committee
NED and Chair of Nomination and Risk Committee
NED and Chair of Audit Committee
Deputy Chair, Senior Independent Director, Chair of Audit and 
Nomination Committees
Alistair McGeorge(3) Deputy Chair, and Senior Independent Director

From 1 April 2023

From 1 March 2022

Share awards

Fees

Share awards

Fees

£10,000
£20,000
£10,000
£10,000
£0

£70,000
£80,000
£80,000(1)
£70,000
£0

£10,000
£10,000
£10,000
n/a n/a
£20,000

£70,000
£70,000
£60,000(1)
n/a
£120,000

£20,000

£120,000

n/a

n/a

1  Tim Morris was appointed as Chairman of the Risk Committee in October 2022 and received an annual fee of £70,000 from this date until 30 April 2023. The increased fee of 

£80,000 for Tim Morris applies from 1 May 2023.

2 

John Goold was appointed as a Non-Executive Director and Chairman of the Audit Committee on 27 April 2023 and therefore the fees set out above apply from 27 April 2023.

3  Alistair McGeorge succeeded Brian Small on 31 March 2023 and therefore the fees apply up to 31 March 2023 for Brian Small and from 31 March 2023 for Alistair McGeorge. 

The above remuneration will be reviewed annually by the board.

IAIN MCDONALD
Chair of the Remuneration Committee

2 May 2023

111

ANNUAL REPORT & ACCOUNTS 2023GOVERNANCESTATEMENT OF DIRECTORS’ RESPONSIBILITIES IN RESPECT 
OF THE ANNUAL REPORT AND FINANCIAL STATEMENTS

The directors are responsible for preparing 
the Annual Report and the financial statements 
in accordance with applicable Jersey law 
and regulations. 

The directors are responsible for preparing the Annual Report and 
the financial statements in accordance with applicable Jersey law and 
regulations. Company law requires the directors to prepare financial 
statements for each financial year. Under that law, the directors have 
elected to prepare the financial statements in accordance with UK 
adopted International Financial Reporting Standards (“IFRS”). 

Under company law, the directors must not approve the financial 
statements unless they are satisfied that they give a true and fair view 
of the state of affairs of the company and of the profit or loss of the 
company for that period. In preparing those financial statements, the 
directors are required to:

•  select suitable accounting policies and then apply them 

consistently; 

•  make judgements and estimates that are reasonable and prudent; 

•  state whether applicable accounting standards have been followed, 
subject to any material departures disclosed and explained in the 
financial statements; and 

•  prepare the financial statements on the going concern basis, unless 

it is inappropriate to presume that the company will continue 
in business. 

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the company and enable them to ensure that 
the financial statements comply with the Companies (Jersey) Law, 
1991. They are also responsible for safeguarding the assets of the 
company and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities. The directors are 
responsible for the maintenance and integrity of the corporate and 
financial information included on the company website. Legislation in 
the United Kingdom governing the preparation and dissemination of 
financial statements may differ from legislation in other jurisdictions. 

The directors confirm that, so far as they are aware, there is no 
relevant audit information of which the company’s auditors are 
unaware. They have taken all the steps that they ought to have taken 
as directors in order to make themselves aware of any relevant audit 
information and to establish that the company’s auditors are aware of 
that information. 

On behalf of the board

JOHN LYTTLE  SHAUN MCCABE
2 May 2023

112

BOOHOO GROUP PLCGOVERNANCEG
O
V
E
R
N
A
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113

ANNUAL REPORT & ACCOUNTS 2023BOOHOO GROUP PLC

FINANCIALS

S
T
N
E
M
E
T
A
T
S

L
A

I

C
N
A
N

I
F

114

NOTES TO THE FINANCIAL STATEMENTSCONTINUED 
FINANCIAL STATEMENTS
Independent auditor’s report to the 
members of boohoo group plc 
Consolidated statement of 
comprehensive income 
Consolidated statement of financial 
position 
Consolidated statement of changes 
in equity 
Consolidated cash flow statement 
Notes to the financial statements 
Five-year financial summary

116

121

122

123

124
125
154

115

ANNUAL REPORT & ACCOUNTS 2023INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS
OF BOOHOO GROUP PLC

OUR APPLICATION OF 
MATERIALITY 
Materiality is a key concept in the context of 
an audit. In providing an opinion on whether 
the financial statements give a ‘true and fair’ 
view, we are providing an opinion on whether 
the financial statements as a whole are free 
from material misstatement whether due to 
fraud or error. 

Materiality is an expression of the relative 
significance of a particular matter in the 
context of the financial statements as a 
whole. An item, either individually or in 
aggregate, is considered material if omitting 
it or misstating it could reasonably be 
expected to influence decisions that users 
make on the basis of an entity’s financial 
statements. Materiality has both quantitative 
and qualitative characteristics. It depends 
on the size or nature of the item or error 
judged in the particular circumstances of its 
omission or misstatement. 

OPINION 
We have audited the group financial 
statements of boohoo group plc (the 
‘group’) for the year ended 28 February 
2023 which comprise the Consolidated 
statement of comprehensive income, 
the Consolidated statement of financial 
position, the Consolidated statement of 
changes in equity, the Consolidated cash 
flow statement and notes to the financial 
statements, including significant accounting 
policies. The financial reporting framework 
that has been applied in their preparation is 
applicable law and UK-adopted international 
accounting standards. 

In our opinion, the group financial 
statements: 

•  give a true and fair view of the state of the 
group’s affairs as at 28 February 2023 
and of its loss for the year then ended; 

•  have been properly prepared in 
accordance with UK-adopted 
international accounting standards; and

•  have been prepared in accordance with 
the requirements of the Companies 
(Jersey) Law 1991. 

BASIS FOR OPINION 
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards 
are further described in the Auditor’s 
responsibilities for the audit of the financial 
statements section of our report. We are 
independent of the group in accordance with 
the ethical requirements that are relevant to 
our audit of the financial statements in the 
UK, including the FRC’s Ethical Standard 
as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in 
accordance with these requirements. We 
believe that the audit evidence we have 
obtained is sufficient and appropriate to 
provide a basis for our opinion. 

CONCLUSIONS RELATING TO 
GOING CONCERN 
In auditing the financial statements, we 
have concluded that the directors’ use of 
the going concern basis of accounting in 
the preparation of the financial statements 
is appropriate. Our evaluation of the 
directors’ assessment of the group’s ability 
to continue to adopt the going concern 
basis of accounting included obtaining 
directors’ assessment of going concern and 
associated budgets for a minimum period 
of 12 months from the date of approval of 
the financial statements. We have reviewed 
the key inputs to the forecast financial 
information for reasonableness, checked the 
mathematical accuracy of management’s 
going concern model, compared to historic 
financial information, assessed whether 
all relevant information and forecast 
expenditures noted from reviews of other 
financial information were included in 
the forecasts, challenged management 
over the key underlying assumptions and 
stress-tested where appropriate.

We noted that the group has a cash and 
cash equivalents balance of £330.9 million 
and net assets of £400 million at year 
end, which includes net current assets 
of £209.3 million. Based on the work we 
have performed, we have not identified any 
material uncertainties relating to events or 
conditions that, individually or collectively, 
may cast significant doubt on the group’s 
ability to continue as a going concern for a 
period of at least 12 months from when the 
financial statements are authorised for issue.

Our responsibilities and the responsibilities 
of the directors with respect to going 
concern are described in the relevant 
sections of this report.

116

BOOHOO GROUP PLCFINANCIAL STATEMENTSMateriality measure

Blended rate of 5% loss before 
tax (and exceptional costs) and 
0.5% of revenue

Amount

£5.9 million 

(2022: £6.0 million) 

Key considerations and benchmarks

Materiality was determined on the basis of a blended rate of an average of 
approximately 5% of loss before tax and 0.5% of revenue.

We have used two benchmarks to determine our materiality, which we believe 
cover key metrics of the group which are used by stakeholders.

The business is a trading group, which is advanced in its life cycle. The group 
continues to trade in a challenging macroeconomic and industry environment, 
which includes higher returns rates and low consumer confidence, higher 
distribution costs, global supply chain issues, high rates of inflation and 
fluctuating foreign exchange rates. These factors are impacting the group’s 
ability to generate top line revenue growth as well as its overall profitability.

We consider that using a materiality based on these benchmarks reflects the 
key measures of the group’s ability to generate value for its shareholders. 

The basis is similar to the prior year and is based on our understanding of the group.

We also determine a level of performance materiality which we use to assess the extent of testing needed to reduce the risk that the 
aggregated uncorrected and undetected misstatements exceeds materiality for the financial statements as a whole to an acceptably 
low level. Performance materiality was set at £4.1 million (2022: £4.2 million) being 70% of materiality for the financial statements as a 
whole. The performance materiality threshold was considered to be sufficient to provide coverage of significant and residual risks to the 
balances within the financial statements representing risk areas and those that require management judgements and estimates including 
inventory provisioning, provision for returns, legal provisions, impairment of intangible assets, valuation of investments and valuation of 
share-based payments.

We applied the concept of materiality both in planning and performing our audit, and in evaluating the impact of misstatements. 

Materiality is reassessed throughout the audit. The materiality threshold for the group has increased since the audit planning stage. We have 
agreed with the Audit Committee that we would report to the committee all individual audit differences in excess of £0.3 million (2022: 
£0.3 million), as well as differences below this threshold that, in our view, warranted reporting on qualitative grounds. We also report to the 
Audit Committee on disclosure matters that we identified when assessing the overall presentation of the financial statements.

Each significant component of the group was audited to an overall materiality ranging between £5.8 million (2022: £5.9 million) and 
£0.3 million (2022: £1.1 million), with performance materiality set at 70% (2022: 70%).

OUR APPROACH TO THE AUDIT
We applied the concept of materiality both in planning and performing our audit, and in evaluating the impact of misstatements in the financial 
statements as explained above. Our audit approach was developed by obtaining an understanding of the group’s activities and the overall 
control environment. Based on this understanding we assessed those aspects of the group’s transactions and balances which were most 
likely to give rise to a material misstatement and were most susceptible to irregularities including fraud or error. In particular, we looked at 
areas requiring the directors to make subjective judgements, for example in respect of significant accounting estimates including inventory 
provisioning, provision for returns, legal provisions, impairment of intangible assets, valuation of the equity investment in Revolution Beauty 
group plc and valuation of share-based payments. We also addressed the risk of management override of internal controls, including evaluating 
whether there was evidence of bias by the directors that represents a risk of material misstatement due to fraud.

A full scope audit was performed on the complete financial information of the group’s material and significant operating components located in 
the United Kingdom, with the group’s key accounting function for all such components being based in the same location. 

117

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS
OF BOOHOO GROUP PLC 

CONTINUED
KEY AUDIT MATTERS 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts 
of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters. 

Key Audit Matter

How our scope addressed this matter

Valuation of inventory [refer to Note 16 and Note 1 for accounting policy]
Inventory is carried at the lower of cost or net realisable value in 
accordance with IAS 2 Inventories. The provision in respect of inventory 
requires judgement. In the current year, this has been an area of increased 
management focus, and has required an increased level of judgement. 

During the current year, there have been changes to the business model 
as it relates to inventory management and changes in the inventory 
provisioning methodology applied by management, the most significant 
of which is the application of a revised provisioning matrix in respect of 
the ageing profile of the inventory held at year end. In the current year, 
seasonality factors have also been embedded in the methodology.

These changes needed to be fully understood, including the key inputs 
and assumptions used in the provisioning model and the rationale behind 
these. There is a risk that the provision is understated, and inventory 
is therefore not held at the lower of cost and net realisable value in 
accordance with the group’s accounting policy.

The value of inventory in the Consolidated statement of financial position 
as at 28 February 2023 is £178.1 million (2022: £279.4 million), after an 
impairment provision of £21.6 million (2022: £18.4 million) was charged 
in the year.

Given the quantum of the balance, management estimation and 
judgement involved, the valuation of inventory is considered to be a key 
audit matter.

Our audit work in this area included the following:

•  Obtaining the year-end inventory provision calculation and: 

 − Vouching the provision calculation to the underlying 

financial information;

 − Discussing the changes to the inventory provisioning 
model with relevant members of the finance team 
including the revised ageing provision matrix and the relief 
modifier applied in respect of seasonality and considering 
whether this is in line with IAS 2 and whether the policy is 
appropriate to the changes in the business; 

 − Challenging the changes made and obtaining the support 
for them (for example by analysing the provision rates 
per ageing bucket compared with FY22 and seeking 
explanations where there were changes in the rates, and 
understanding the application of seasonality modifiers 
within the calculation; 

 − Testing on a sample basis the accuracy of the ageing 

analysis produced by management by vouching to delivery 
information;

 − Utilising our IT team to reperform the calculation of the 
provision recognised in the financial statements using 
management’s source data and applying the provisioning 
methodology outlined by management; 

 − Performing a prior year look-back, involving a review of 
the utilisation of the FY22 provision in FY23 for each 
component of the total inventory provision (e.g. finished 
goods, damaged goods, slow moving etc); 

 − Performing sensitivity analysis on the key inputs to the 

inventory provision, such as ageing bucket allocation and 
ageing provision rates; 

 − Assessing the completeness of the provision by reviewing 
utilisation of the FY23 provision to date (post year-end);

 − Assessing the reasonableness of key inputs to the 

model; and 

 − Testing the mathematical accuracy of the model.

•  For a sample of items included within the stock listing at year 
end, vouching to pre-year end purchase documentation and 
post year-end sales information to ensure inventory is held at 
the lower of cost and net realisable value; and

•  Assessing the appropriateness of the group’s disclosures in 
respect of the valuation of inventory in Note 1 Accounting 
policies and Note 16 Inventories.

118

BOOHOO GROUP PLCFINANCIAL STATEMENTSKey Audit Matter

How our scope addressed this matter

Carrying Value and Recoverability of Intangible Assets [refer to Note 11 
and Note 1 for accounting policy]
The group holds material intangible assets in respect of trademarks and 
customer lists. These assets are held at cost and are amortised over an 
appropriate expected life, with impairment losses (valuation) recognised 
where there are indicators of impairment. Losses have been incurred 
by many of the brands in the current (and previous) year and this may 
indicate that impairment to the carrying value is required.

This is an area involving judgement and estimation by management and 
therefore there is a risk that impairment indicators exist in respect of 
these assets and the carrying values are overstated. 

The net book value of intangible assets relating to trademarks and 
customer lists in the Consolidated statement of financial position as 
at 28 February 2023 is £78.7 million (2022: £90.9 million), after an 
impairment provision of £Nil (2022: £Nil).

Given the quantum of the balance, management estimation and 
judgement involved, the carrying value and recoverability of intangible 
assets is considered to be a key audit matter.

Our audit work in this area included the following:

•  Reviewing and substantively testing a sample of amortisation 
rates and calculations, and comparing management’s policy 
to that of competitors to assess for reasonableness;

•  Obtaining management’s discounted cash flow models in 

relation to the intangible assets capitalised in respect of each 
cash generating unit within the group and:

 − Documenting, challenging and concluding on the 

reasonableness of key assumptions / inputs (such as 
weighted average cost of capital, growth rates and 
discount rates) to the model; 

 − Performing sensitivity analysis on the key assumptions 

within the model; and 

 − Testing the mathematical accuracy of the model.

•  Engaging our valuations team as our auditor’s expert and 
reviewing the work performed by the auditor’s expert in 
respect of the assessment of key inputs in arriving at the 
Net Present Values (NPVs) per the Discounted Cash Flow 
(DCF) models, including appropriate benchmarking of these 
assumptions; and

•  Assessing the appropriateness of the group’s disclosures 
in respect of the carrying value and recoverability of 
intangible assets in Note 1 Accounting policies and Note 11 
Intangible assets.

OTHER INFORMATION 
The other information comprises the 
information included in the annual report, 
other than the financial statements and 
our auditor’s report thereon. The directors 
are responsible for the other information 
contained within the annual report. Our 
opinion on the group financial statements 
does not cover the other information and, 
except to the extent otherwise explicitly 
stated in our report, we do not express any 
form of assurance conclusion thereon. Our 
responsibility is to read the other information 
and, in doing so, consider whether the other 
information is materially inconsistent with 
the financial statements or our knowledge 
obtained in the course of the audit, or 
otherwise appears to be materially misstated. 
If we identify such material inconsistencies 
or apparent material misstatements, we are 
required to determine whether this gives rise 
to a material misstatement in the financial 

statements themselves. If, based on the 
work we have performed, we conclude that 
there is a material misstatement of this 
other information, we are required to report 
that fact. 

We have nothing to report in this regard. 

MATTERS ON WHICH WE ARE 
REQUIRED TO REPORT BY 
EXCEPTION 
We have nothing to report in respect of the 
following matters in relation to which the 
Companies (Jersey) Law 1991 requires us to 
report to you if, in our opinion: 

 − proper accounting records have not been 

kept, or proper returns adequate for 
our audit have not been received from 
branches not visited by us; or

 − the financial statements are not in 

agreement with the accounting records 
and returns.

RESPONSIBILITIES OF 
DIRECTORS 

As explained more fully in the statement 
of directors’ responsibilities, the directors 
are responsible for the preparation of the 
group financial statements and for being 
satisfied that they give a true and fair view, 
and for such internal control as the directors 
determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether 
due to fraud or error. 

In preparing the group financial statements, 
the directors are responsible for assessing 
the group’s ability to continue as a going 
concern, disclosing, as applicable, matters 
related to going concern and using the going 

119

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS
OF BOOHOO GROUP PLC 

CONTINUED

concern basis of accounting unless the 
directors either intend to liquidate the group 
or to cease operations, or have no realistic 
alternative but to do so. 

AUDITOR’S 
RESPONSIBILITIES FOR THE 
AUDIT OF THE FINANCIAL 
STATEMENTS 
Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from material 
misstatement, whether due to fraud or error, 
and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high 
level of assurance but is not a guarantee 
that an audit conducted in accordance with 
ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements 
can arise from fraud or error and are 
considered material if, individually or in 
the aggregate, they could reasonably be 
expected to influence the economic 
decisions of users taken on the basis of these 
financial statements. 

Irregularities, including fraud, are instances 
of non-compliance with laws and 
regulations. We design procedures in line 
with our responsibilities, outlined above, to 
detect material misstatements in respect 
of irregularities, including fraud. The extent 
to which our procedures are capable of 
detecting irregularities, including fraud is 
detailed below:

•  We obtained an understanding of the 

group and the sector in which it operates 
to identify laws and regulations that could 
reasonably be expected to have a direct 
effect on the financial statements. We 
obtained our understanding in this regard 
through discussions with management and 
the internal legal team. We also selected 
a specific audit team with experience 
of auditing entities within this industry, 
facing similar audit and business risks.

•  We determined the principal laws and 

regulations relevant to the group in this 
regard to be those arising from:

 − AIM Rules;

 − UK employment law;

 − Local tax laws and regulations;

 − Competition law; and

 − Commercial law and consumer 
protection legislation in relevant 
jurisdictions where the group operates. 

business rationale of any significant 
transactions that are unusual or outside 
the normal course of business.

•  We designed our audit procedures 

to ensure the audit team considered 
whether there were any indications of 
non-compliance by the group with those 
laws and regulations. These procedures 
included, but were not limited to:

 − Making enquiries of management;

 − A review of board minutes;

 − A review of legal ledger accounts;

 − A review of RNS announcements;

 − Discussions with internal legal 

personnel, and liaising with external 
legal consultants;

 − Discussions with internal audit 

personnel and review of key reports 
issued to the Audit Committee;

 − Review of internal and external reports 
on key practices, including supply chain 
and payroll reviews; and

 − Discussions with management and 
the Audit Committee including 
consideration of known or suspected 
instances of non-compliance with laws 
and regulations or fraud.

•  We also identified the risks of material 

misstatement of the financial statements 
due to fraud. We considered, in addition 
to the non-rebuttable presumption of a 
risk of fraud arising from management 
override of controls, that a potential 
management bias was identified in relation 
to the valuation of inventory provisioning 
(refer to key audit matters section), 
provision for returns, legal provisions, 
impairment of intangible assets (refer to 
key audit matters section), valuation of 
equity investment in Revolution Beauty 
group plc and valuation of share-based 
payments. We addressed the risk of bias 
by challenging the key assumptions and 
judgements made by management in 
this area.

•  As in all of our audits, we addressed the 
risk of fraud arising from management 
override of controls by performing audit 
procedures which included, but were 
not limited to: the testing of journals; 
reviewing accounting estimates for 
evidence of bias; and evaluating the 

Because of the inherent limitations of 
an audit, there is a risk that we will not 
detect all irregularities, including those 
leading to a material misstatement in the 
financial statements or non-compliance 
with regulation. This risk increases the more 
that compliance with a law or regulation is 
removed from the events and transactions 
reflected in the financial statements, as 
we will be less likely to become aware of 
instances of non-compliance. The risk is also 
greater regarding irregularities occurring due 
to fraud rather than error, as fraud involves 
intentional concealment, forgery, collusion, 
omission or misrepresentation.

A further description of our responsibilities 
for the audit of the financial statements 
is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/
auditorsresponsibilities. This description 
forms part of our auditor’s report.

USE OF OUR REPORT
This report is made solely to the company’s 
members, as a body, in accordance with 
our engagement letter dated 10 March 
2023. Our audit work has been undertaken 
so that we might state to the company’s 
members those matters we are required 
to state to them in an auditor’s report and 
for no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone, other than 
the company and the company’s members 
as a body, for our audit work, for this report, 
or for the opinions we have formed.

MARK LING 

(Engagement Partner) 

For and on behalf of PKF Littlejohn LLP 
Recognised Auditor 
London, UK

15 Westferry Circus 
Canary Wharf 
London E14 4HD

2 May 2023

120

BOOHOO GROUP PLCFINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

FOR THE YEAR ENDED 28 FEBRUARY 2023

Revenue
Cost of sales
Gross profit

Distribution costs
Administrative expenses
Amortisation of acquired 
intangibles
Other administrative expenses

Other income
Operating (loss)/profit

Finance income
Finance expense
(Loss)/profit before tax

Taxation

2023 
pre-exceptional 
items
£ million

2023 
exceptional 
items(1)
£ million

1,768.7
(873.5)
895.2

(427.9)
(504.8)

(12.2)
(492.6)

0.2
(37.3)

3.5
(12.0)
(45.8)

–
–
–

(20.0)
(24.9)

–
(24.9)

–
(44.9)

–
–
(44.9)

2023 
total(2)
£ million

1,768.7
(873.5)
895.2

(447.9)
(529.7)

(12.2)
(517.5)

0.2
(82.2)

3.5
(12.0)
(90.7)

6.6

8.5

15.1

Note

2

3

4

6

10

(Loss)/profit for the year

(39.2)

(36.4)

(75.6)

Total other comprehensive 
(loss)/income for the year
Items that may be reclassified to 
profit or loss:
Loss/(gain) reclassified to profit 
and loss during the year
Fair value (loss)/gain on cash 
flow hedges during the year(3)
Income tax relating to these 
items
Total other comprehensive loss 
for the year
Total comprehensive (loss)/
income for the year

Loss per share
Basic
Diluted

1  See note 1, exceptional items.

16.2

(28.7)

2.4

(10.1)

–

–

–

–

(49.3)

(36.4)

7

16.2

(28.7)

2.4

(10.1)

(85.7)

(6.13)p
(6.13)p

2022 
pre-exceptional 
items
£ million

2022 
exceptional 
items(1)
£ million

2022 total(2)
£ million

1,982.8
(941.7)
1,041.1

(488.1)
(507.9)

(12.8)
(495.1)

0.1
45.2

–
(1.6)
43.6

(18.6)

25.0

(14.8)

(0.7)

2.9

(12.6)

12.4

–
–
–

(28.4)
(7.4)

–
(7.4)

–
(35.8)

–
–
(35.8)

6.8

(29.0)

–

–

–

–

(29.0)

1,982.8
(941.7)
1,041.1

(516.5)
(515.3)

(12.8)
(502.5)

0.1
9.4

–
(1.6)
7.8

(11.8)

(4.0)

(14.8)

(0.7)

2.9

(12.6)

(16.6)

(0.32)p
(0.32)p

2  2023 and 2022 total is the IFRS-compliant measure for the consolidated statement of comprehensive income.

3  Net fair value gains on cash flow hedges will be reclassified to profit or loss during the three years to 28 February 2026.

All activities relate to continuing operations. Notes 1 to 30 form part of these financial statements.

121

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF FINANCIAL POSITION

AT 28 FEBRUARY 2023

Assets
Non-current assets
Intangible assets
Property, plant and equipment
Right-of-use assets
Financial assets
Financial assets – equity investments
Deferred tax

Current assets
Inventories
Trade and other receivables
Financial assets
Current tax asset
Cash and cash equivalents
Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Provisions
Interest-bearing loans and borrowings
Lease liabilities
Financial liabilities
Total current liabilities

Non-current liabilities
Provisions
Interest-bearing loans and borrowings
Lease liabilities
Financial liabilities
Deferred tax
Total liabilities

Net assets

Equity
Share capital
Shares to be issued
Share premium
Hedging reserve
EBT reserve
Other reserves
Retained earnings
Total equity

Note

2023
£ million

2022
£ million

11
12
13
27
27
15

16
17
27

18

19
20
21
22
27

20
21
22
27
15

23
24

25

131.5
371.6
136.4
0.3
15.3
23.5
678.6

178.1
37.0
1.1
–
330.9
547.1

1,225.7

(260.3)
(49.7)
–
(12.1)
(15.7)
(337.8)

(10.0)
(325.0)
(126.5)
(2.2)
(24.2)
(825.7)

128.5
349.2
49.7
2.8
–
7.5
537.7

279.4
58.0
14.2
7.8
101.3
460.7

998.4

(296.6)
(53.5)
(100.0)
(7.9)
(3.7)
(461.7)

–
–
(44.0)
(3.1)
(25.3)
(534.1)

400.0

464.3

12.7
31.9
916.8
(2.3)
(76.8)
(796.5)
314.2
400.0

12.7
31.9
922.8
10.2
(75.6)
(795.5)
357.8
464.3

Notes 1 to 30 form part of these financial statements. 

These financial statements of boohoo group plc, registered number 114397, on pages 121 to 124 were approved by the board of directors on  
2 May 2023 and were signed on its behalf by:

JOHN LYTTLE 
Directors 

SHAUN MCCABE 

122

BOOHOO GROUP PLCFINANCIAL STATEMENTS 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

FOR THE YEAR ENDED 28 FEBRUARY 2023

Balance at 28 February 2021

12.6

31.9

916.2

25.7

(56.5)

(795.2)

337.8

472.5

Share 
capital
£ million

Shares 
to be issued
£ million

Share 
premium
£ million

Hedging 
reserve
£ million

EBT 
reserve
£ million

Other 
reserves
£ million

Retained 
earnings
£ million

Total 
equity
£ million

Loss for the year
Other comprehensive income/(expense):
Gain reclassified to profit or loss in revenue
Fair value loss on cash flow hedges during 
the year
Total comprehensive income for the year
Issue of shares
Share-based payments credit
Excess taxation on share-based payments
Translation of foreign operations
Balance at 28 February 2022

Loss for the year
Other comprehensive income/(expense):
Loss reclassified to profit or loss in 
exceptional items (note 1)
Loss reclassified to profit or loss in revenue
Fair value loss on cash flow hedges during 
the year
Total comprehensive income for the year
Issue of shares
Share-based payments credit
Translation of foreign operations
Balance at 28 February 2023

–

–

–
–
0.1
–
–
–
12.7

–
–

–
–

–
–
–
–
–
12.7

Notes 1 to 30 form part of these financial statements.

–

–

–
–
–
–
–
–
31.9

–
–

–
–

–
–
–
–
–
31.9

–

–

–
–
6.6
–
–
–
922.8

–
–

–
–

–
–
(6.0)
–
–
916.8

–

(14.8)

(0.7)
(15.5)
–
–
–
–
10.2

–
–

14.3
1.9

(28.7)
(12.5)
–
–
–
(2.3)

–

–

–
–
(19.1)
–
–
–
(75.6)

–
–

–
–

–
–
(1.2)
–
–
(76.8)

–

–

–
–
–
–
–
(0.3)
(795.5)

–
–

–
–

–
–
–
–
(1.0)
(796.5)

(4.0)

(4.0)

–

(14.8)

–
(4.0)
–
26.1
(2.1)
–
357.8

(75.6)
–

–
–

–
(75.6)
–
32.0
–
314.2

(0.7)
(19.5)
(12.4)
26.1
(2.1)
(0.3)
464.3

(75.6)
–

14.3
1.9

(28.7)
(88.1)
(7.2)
32.0
(1.0)
400.0

123

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTSNote

2023
£ million

2022
£ million

(75.6)

(4.0)

32.0
68.6
9.8
3.6
14.3
(3.5)
12.0
(15.1)
46.1

101.3
19.4
(35.9)
130.9

5.8
136.7

(32.1)
(59.1)
0.5
(15.3)
2.7
(103.3)

0.2
(7.4)
(9.6)
(12.0)
225.0
196.2

229.6

101.3
330.9

26.1
53.8
–
–
–
–
1.6
11.8
89.3

(134.5)
(17.7)
73.2
10.3

–
10.3

(32.0)
(229.5)
–
–
–
(261.5)

6.8
(19.2)
(0.9)
(10.2)
100.0
76.5

(174.7)

276.0
101.3

16
17
19

11
12
12
27

21

CONSOLIDATED CASH FLOW STATEMENT 

FOR THE YEAR ENDED 28 FEBRUARY 2023

Cash flows from operating activities
Loss for the year
Adjustments for:
Share-based payments charge
Depreciation charges and amortisation
Impairment of property, plant and equipment
Impairment of right-of-use assets
Impairment of financial assets
Finance income
Finance expense
Tax (credit)/expense

Decrease/(increase) in inventories
Decrease/(increase) in trade and other receivables
(Decrease)/increase in trade and other payables
Cash generated from operations

Tax repaid/(paid)
Net cash generated from operating activities

Cash flows from investing activities
Acquisition of intangible assets
Acquisition of property, plant and equipment
Proceeds from the sale of property, plant and equipment
Acquisition of financial assets – equity investments
Finance income received
Net cash used in investing activities

Cash flows from financing activities
Proceeds from the issue of ordinary shares
Purchase of own shares by EBT
Finance expense paid
Lease payments
Increase in borrowings
Net cash generated from financing activities

Increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Notes 1 to 30 form part of these financial statements.

124

BOOHOO GROUP PLCFINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS

(FORMING PART OF THE FINANCIAL STATEMENTS)

1 ACCOUNTING POLICIES
General information
The boohoo group plc operates as a multi-brand online retailer, based in the UK, and is a public limited company incorporated and domiciled in 
Jersey and listed on the Alternative Investment Market (AIM) of the London Stock Exchange. Its registered office address is 12 Castle Street, 
St Helier, Jersey JE2 3RT. The company was incorporated on 19 November 2013.

Basis of preparation
The consolidated financial statements of the group have been approved by the directors and prepared on a going concern basis in accordance 
with UK-adopted international accounting standards and the Companies (Jersey) Law 1991.

The financial statements have been approved on the assumption that the group and company remain a going concern as explained on page 116. 
The group has cash resources and credit facilities sufficient to continue solvent trading in the face of an unforeseen downturn in demand. 

New and amended statements adopted by the group
The following new standards and amendments to standards have been adopted by the group for the first time during the year commencing 
1 March 2022. 

•  Amendments to IFRS 3: Business Combinations

•  Amendments to IAS 16: Property, Plant and Equipment

•  Amendments to IAS 37: Provisions, Contingent Liabilities and Contingent Assets. 

Standards, amendments and interpretations to existing standards that are not yet effective and have 
not been early adopted by the group. 
The following standards have been published for accounting periods beginning after 1 March 2023 but have not been adopted by the UK and 
have not been early adopted by the group and could have an impact on the group financial statements. 

•  Amendments to IAS1: Presentation of Financial Statements

•  Amendments to IAS 8: Accounting policies, Changes in Accounting Estimates and Errors

•  Amendments to IAS 12: Income Taxes – Deferred Tax related to Assets and Liabilities arising from a Single Transaction

Measurement convention
The consolidated financial statements have been prepared under the historical cost convention, excluding financial assets and financial liabilities 
(including derivative instruments) held at either fair value through profit or loss or fair value through other comprehensive income, and 
excluding assets and liabilities acquired through acquisitions and held at fair value. The principal accounting policies adopted in the preparation 
of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise 
stated.

Basis of consolidation
The group financial statements consolidate those of its subsidiaries and the Employee Benefit Trust. All intercompany transactions between 
group companies are eliminated. 

Subsidiaries are entities controlled by the group. The group controls an entity when the group is exposed to, or has rights to, variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity.

In assessing control, the group takes into consideration potential voting rights that are currently exercisable. The acquisition date is the date 
on which control is transferred to the acquirer. Subsidiary undertakings acquired during the year are accounted for using the acquisition 
method of accounting. The financial statements of subsidiaries are included in the consolidated financial statements from the date that 
control commences until the date that control ceases. The cost of the acquisition is the aggregate of the fair values of the assets and liabilities 
and equity instruments issued on the acquisition date. The excess of the cost of acquisition over the group’s share of the fair values of the 
identifiable net assets acquired is recorded as goodwill. If the cost of acquisition is less than the fair value of the assets, the difference is 
recognised directly in the statement of comprehensive income.

The Employee Benefit Trust is considered to be a special purpose entity in which the substance of the relationship is that of control by the 
group in order that the group may benefit from its control. The assets held by the trust are consolidated into the group.

125

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS1 ACCOUNTING POLICIES   CONTINUED
Business combinations
The group uses the acquisition method of accounting for business combinations of entities not under common control. Separable identifiable 
assets and liabilities are measured initially at their fair values on the acquisition date. Any non-controlling interest is measured at either fair 
value or at the non-controlling interest’s share of the acquiree’s net assets. Acquisition costs are expensed as incurred. The excess of any 
consideration paid over the fair value of the net assets is recognised as goodwill and any shortfall of consideration paid against the fair value of 
net assets is recognised directly in the statement of comprehensive income.

Intangible assets
Trademark and licences are stated at cost less accumulated amortisation and impairment losses and are amortised over their expected lives 
of ten years and charged to administrative expenses. Customer lists are amortised over expected customer lifetime value of three years. 
If the cash flows or profits from the use of the assets are negative over the expected useful life, the assets are impaired and charged to 
administration expenses.

The costs of acquiring or developing software are recorded as intangible assets and stated at cost less accumulated amortisation and impairment 
losses. The costs include the payroll costs of employees directly associated with the project and other direct external material and service 
costs. Costs are capitalised only where there is an identifiable project that will bring future economic benefit. Other website development and 
maintenance costs are expensed in the statement of comprehensive income. Software costs are amortised over three-to-five years based on their 
estimated useful lives and charged to administrative expenses in the statement of comprehensive income.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses and, where assets are acquired through 
the acquisition of an entity, they are accounted for at fair value. Where parts of an item of property, plant and equipment have different 
useful lives, they are accounted for as separate property, plant and equipment. Cost includes expenditures that are directly attributable to 
the acquisition of the asset. The cost of each item of property, plant and equipment is written off evenly over its estimated remaining useful 
life. Assets under construction are held at cost until they are brought into use, whereupon depreciation is charged. Depreciation is charged to 
the statement of comprehensive income on a straight-line basis over the estimated useful lives of each part of an item of property, plant and 
equipment, as follows: 

Short leasehold alterations
Fixtures and fittings
Computer equipment
Motor vehicles
Land and buildings

Life of lease or between 3 and 10 years
Between 3 and 15 years
3 years
Between 3 and 5 years
Buildings – 50 years. Land is not depreciated.

The assets’ residual values and useful lives are reviewed and adjusted, if appropriate, at each reporting date.

Leases
The group assesses whether a contract is, or contains, a lease at the inception of the contract. The group recognises a right-of-use asset and a 
corresponding lease liability with respect to all lease arrangements in which it is the lessee, except for short-term leases (defined as leases with 
a lease term of 12 months or less) and leases of low value assets (less than £0.1 million p.a., which are considered immaterial), which fall out 
of IFRS 16 scope and are charged to the statement of comprehensive income on a straight-line basis over the period of the lease. The lease 
liability is initially measured at the present value of the lease payments that are not paid at the commencement date, discounted by using the 
rate implicit in the lease. If this rate cannot be readily determined, the group uses its incremental borrowing rate. The lease liability is presented 
as a separate line in the consolidated statement of financial position. The lease liability is, subsequently, measured by increasing the carrying 
amount to reflect interest on the lease liability based on the effective interest method, and by reducing the carrying amount to reflect the lease 
payments made. 

Right-of-use assets
The right-of-use asset comprises the initial measurement of the corresponding lease liability, lease payments made at, or before, the 
commencement date, and any initial direct costs. They are, subsequently, measured at cost less accumulated depreciation and impairment 
losses. Where the group has an obligation for costs to dismantle and remove a leased asset, restore the site on which it is located, or restore 
the underlying asset to the condition required by the terms and conditions of the lease, a provision is recognised and measured under IAS 
37. The costs are included in the related right-of-use asset unless those costs are incurred to produce inventories. The right-of-use asset is 
presented as a separate line in the balance sheet. For subsequent measurement, right-of-use assets are depreciated over the shorter of the 
lease term and useful life of the underlying asset.

126

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTSFinancial instruments
Financial instruments are recognised at fair value and, subsequently, remeasured at fair value at the end of each reporting date or at 
amortised cost.

Equity investments have been irrevocably designated at fair value through other comprehensive income at initial recognition. Gains and 
losses arising from changes in fair value are recognised directly in other comprehensive income, and are not subsequently reclassified 
to the statement of comprehensive income. On derecognition, cumulative gains or losses recognised in Other Comprehensive Income 
are reclassified to profit or loss as a reclassification adjustment. Dividends are recognised when the entity’s right to receive payment is 
established, it is probable the economic benefits will flow to the entity, and the amount can be measured reliably. Dividends are recognised 
in profit or loss unless they clearly represent recovery of a part of the cost of the investment, in which case they are included in Other 
Comprehensive Income. 

Further details are shown in note 27.

Derivative financial instruments and cash flow hedges
The group holds derivative financial instruments to hedge its foreign currency exposures. These derivatives, classified as cash flow hedges, are 
initially recognised at fair value and then re-measured at fair value at the end of each reporting date. Hedging instruments are documented 
at inception and effectiveness is tested throughout their duration. Changes in the value of cash flow hedges are recognised in other 
comprehensive income and any ineffective portion is immediately recognised in the income statement. If the firm commitment or forecast 
transaction, which is the subject of a cash flow hedge, results in the recognition of a non-financial asset or liability, then, at the time the asset 
is recognised, the associated gains or losses on the derivative that had been previously recognised in other comprehensive income are included 
in the initial measurement of the asset or liability. For hedges that do not result in the recognition of an asset or liability, amounts deferred in 
other comprehensive income are recognised in the statement of comprehensive income in the same period in which the hedged item affects 
net profit.

To qualify for hedge accounting, the hedging relationship must meet all of the following requirements:

•  There is an economic relationship between the hedged item and the hedging instrument

•  The effect of credit risk does not dominate the value changes that result from that hedging relationship

•  The hedge ratio of the hedging relationship is the same as that resulting from the quantity of the hedged item that the entity actually uses to 

hedge that quantity of hedged item

At inception of the hedge relationship, the group documents the economic relationship between hedging instruments and hedged items, 
including whether changes in the cash flows of the hedging instruments are expected to offset changes in the cash flows of hedged items. The 
group documents its risk management objective and strategy for undertaking its hedge transactions.

Hedge ineffectiveness may occur due to:

•  Fluctuation in volume of hedged items caused due to operational changes

•  Index basis risk of hedged items vs hedging instrument

•  Credit risk as a result of deterioration of credit profile of the counterparties

The effective element of any gain or loss from remeasuring the derivative is recognised directly in other comprehensive income and 
accumulated in the hedging reserve. Ineffective hedging instruments are rebalanced by adjusting the designated quantities of either the 
hedged items or the hedging instrument of an existing hedging relationship for the purpose of maintaining a hedge ratio that complies with 
the hedge effectiveness requirements. Where rebalancing is not applicable the ineffective element is recognised immediately in the statement 
of comprehensive income. Hedge accounting is discontinued when the hedging relationship no longer meets the risk management objective, 
when the hedging instrument is sold or terminated or where there is no longer an economic relationship between the hedged item and the 
hedging instrument. The cumulative gain or loss in the hedging reserve remains until the forecast transaction occurs or the original hedged item 
affects the statement of comprehensive income. However, if that amount is a loss, and it is expected that all or a portion of that loss will not 
be recovered, then the amount that is not expected to be recovered is reclassified immediately into the statement of comprehensive income. 
If a forecast hedged transaction is no longer expected to occur, the cumulative gain or loss in the hedging reserve, and the cost of the hedging 
reserve, is also reclassified to the statement of comprehensive income. 

127

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS1 ACCOUNTING POLICIES   CONTINUED
In the year ended 28 February 2023, hedge accounting has been discontinued on ineffective cash flow hedge contracts, and a total of 
£14.3 million has been reclassified to the statement of comprehensive income. Hedge ineffectiveness in relation to designated hedges was 
negligible during the year ended 28 February 2023 and year ended 28 February 2022.

Further details of derivative financial instruments, including fair value measurements, are disclosed in note 27.

Trade and other receivables
Trade receivables (including supplier advances) are recognised, initially, at fair value and are, subsequently, measured at amortised cost using 
the effective interest method, less provision for impairment. Under IFRS 9, the group elected to use the simplified approach to measure the 
loss allowance at an amount equal to lifetime expected credit losses for trade receivables, and contract assets that result from transactions 
that are within the scope of IFRS 15, irrespective of whether they contain a significant financing component or not. The group establishes 
a provision for impairment of trade receivables when there is objective evidence that the group will not be able to collect all amounts due, 
according to the original terms of the receivables. Significant financial difficulties of the counterparty, probability that the counterparty will 
enter bankruptcy, or financial reorganisation and default in (or delinquency in) payments, are considered indicators that the trade receivable 
is impaired. In addition, IFRS 9 requires the group to consider forward-looking information and the probability of default when calculating 
expected credit losses. The measurement of expected credit losses reflects an unbiased and probability-weighted amount that is determined 
by evaluating the range of possible outcomes as well as incorporating the time value of money. The group considers reasonable and supportable 
customer-specific and market information about past events, current conditions and forecasts of future economic conditions when measuring 
expected credit losses. The amount of the provision is the difference between the carrying amount and the present value of estimated future 
cash flows of the asset, discounted, where material, at the original effective interest rate. The carrying amount of the asset is reduced through 
the use of an allowance account and the amount of the loss is recognised in the income statement within administrative expenses. When a 
trade receivable is uncollectable, it is written off against the allowance account for trade receivables. Subsequent recoveries of amounts 
previously written off are credited against administrative expenses in the income statement.

Trade and other payables
Trade and other payables are recorded initially at fair value. Subsequent to this, they are measured at amortised cost.

Provisions
Provisions are accounted for where there is a liability of uncertain timing or amount, such as legal or constructive obligations, where it is 
probable that an outflow of cash or other economic resource will be required to settle the provision. Certain provisions that require significant 
estimates and judgements are discussed in the significant estimates and judgements section below.

Inventories
Inventories are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow-moving items. 
Where provision requires estimates and judgement, these are discussed in the significant estimates and judgements section below. Inventories 
are valued on a first in, first out basis. Inventory includes the cost price of estimated returns.

Cash and cash equivalents
Cash and cash equivalents, for the purpose of the cash flow statement and the statement of financial position, comprises cash in bank.

Revenue 
Revenue is attributable to the one principal activity of the business. Revenue represents net invoiced sales of goods, including carriage receipts, 
and commission income from marketplace sales, excluding value added tax. Revenue from the sale of goods is recognised when the customer 
has received the products, which is when it is considered that the performance obligations have been met, and is adjusted for actual returns 
and a provision for expected returns. Internet sales are paid by customers at the time of ordering using a variety of payment methods and the 
proceeds remitted to the company by payment service providers within a few days. Wholesale sales are paid in accordance with agreed credit 
terms with business customers. Commission income on the sale of third-party products on marketplace websites is recognised when the order 
is placed and paid by the customer. A provision for returns, based on historical customer return rates, is deducted from revenue and included in 
provisions within trade and other payables. Returns provisions are discussed in the significant estimates and judgements section below. 

Rebates 
Retrospective rebates from suppliers are accounted for in the period to which the rebate relates to the extent that it is reasonably certain that 
the rebate will be received. Early-settlement discounts are taken when payment is made.

128

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTSFinance costs
Interest payable is recognised in the statement of comprehensive income as it accrues in respect of the effective interest rate method.

Finance income
Interest receivable is recognised in the statement of comprehensive income as it is earned.

Pension costs
The group contributes to Group Personal Pension Schemes for certain employees under a defined contribution scheme. The costs of these 
contributions are charged to the statement of comprehensive income on an accruals basis as they become payable under the scheme rules.

Share-based payments
The group issues equity-settled share-based payments in the parent company to certain employees in exchange for services rendered. 
These awards are measured at fair value on the date of the grant using an option pricing model and expensed in the statement of 
comprehensive income on a straight-line basis over the vesting period after making an allowance for the number of shares that are estimated 
will not vest. The level of vesting is reviewed and adjusted annually. Free shares awarded are expensed immediately.

Taxation
Tax on the profit for the year comprises current and deferred tax. Tax is recognised in the statement of comprehensive income except to the 
extent that it relates to items recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted, or substantively enacted, at the reporting 
date, and any adjustments to tax payable in respect of previous years.

Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and 
the amounts used for taxation purposes. The amount of deferred tax provided is based on the expected manner of realisation or settlement of 
the carrying amount of assets and liabilities, using tax rates enacted, or substantively enacted, at the reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the asset can 
be utilised.

Deferred tax is provided for on the fair value of intangible assets acquired in subsidiaries. 

Foreign currency translation
The results and cash flows of overseas subsidiaries are translated at the average monthly exchange rates during the period. The statement 
of financial position of each overseas subsidiary is translated at the year-end rate. The resulting exchange differences are recognised in a 
translation reserve in equity and are reported in other comprehensive income.

Transactions denominated in foreign currencies are translated into the functional currency at the exchange rates on the day of the transaction. 
Monetary assets and liabilities denominated in foreign currencies are translated into the functional currency at the year-end rate and exchange 
differences are recognised in the statement of comprehensive income.

Exceptional items
In determining whether an item should be presented as exceptional, the group considers items that are significant, because of, either, their size 
or nature and that are non-recurring. In order for an item to be presented as exceptional, it should, typically, meet at least one of the following 
criteria:

•  It is a significant item, which may cross more than one accounting period.

•  It has been directly incurred as a result of either an acquisition or divestment, or arises from a major business change or 

restructuring programme.

•  It is unusual in nature or outside the normal course of business. 

The separate reporting of items, which are presented as exceptional within the relevant category in the consolidated statement of 
comprehensive income, helps provide an indication of the group’s trading performance in the normal course of business. 

129

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS1 ACCOUNTING POLICIES   CONTINUED
Significant estimates and judgements
The preparation of financial statements in conformity with IFRS, as adopted by the UK, requires management to make judgements, estimates 
and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. The estimates 
and assumptions are based on historical experience and various other factors believed to be reasonable under the circumstances. Actual results 
could differ from these estimates and any subsequent changes are accounted for when such information becomes available. The judgements, 
estimates and assumptions that are the most subjective or complex are discussed below:

RETURNS PROVISION
The provision for sales returns is estimated based on prior months’ historical returns and trends, including seasonal variations, on a country-
by-country basis, and is allocated to the period in which the revenue is recorded. This is considered by management as the most appropriate 
method, which is applied to every set of monthly management accounts and is constantly checked for accuracy and reliability. Actual returns 
could differ from these estimates. The historic difference between the provision estimate and the actual results, known at a later stage, 
has never been, nor is expected to be, material. A difference of 1%pt in the percentage of sales returns rate would have an impact of +/- 
£3.0 million on reported revenue and +/- £1.4 million on operating profit. The choice of a 1%pt change for the determination of sensitivity 
represents a reasonable, but not extreme, variation in the return rate.

CLAIMS PROVISION
Management makes judgements in respect of the likelihood of the realisation of a claim. The provision for claims is then estimated from the 
settlement amount of similar claims in the relevant jurisdiction, with assistance from legal counsel, or from agreed settlements. Factors taken 
into account are the degree of loss to the appealing party, the likelihood of success in defence and the possible bases of the amount of the 
settlement claims. Where there are settlements involving class actions and compensation provided to beneficiaries through vouchers, the 
redemption rates are based on the rates that have been observed in similar instances.

INVENTORY VALUATION 
Inventory is carried at the lower of cost or net realisable value. Net realisable value is estimated by management on the basis of a number of 
factors: the historic rate of sell through; the product size fragmentation; the continuing fashionability and likely continuing popularity with 
reference to fashion and seasonal trends; and the volume of a particular style. The judgement of net realisable value may be different from 
the future actual value realised, but that difference is not expected ever to be material. A difference of 1%pt in the provision as a percentage 
of gross inventory would give rise to a difference of +/- £2.0 million in gross margin. The choice of a 1%pt change for the determination of 
sensitivity represents a reasonable, but not extreme, variation in the provision.

INTANGIBLE ASSETS – IMPAIRMENT TESTING
Acquired trademarks and customer list intangible assets are impaired if the projected cash flows over the expected lives are negative. 
Sensitivity testing is performed on the cash flow calculations to verify that impairment is not required with a reasonable range of downside 
scenarios. Further details of the sensitivities performed are disclosed in note 11.

CLASSIFICATION AND FAIR VALUE OF INVESTMENTS IN EQUITY INSTRUMENTS
During the year, 26.47% of the issued share capital of Revolution Beauty Group plc (“REVB”) was obtained for consideration of £15.0 million. 
On 1 September 2022, REVB was temporarily suspended from trading on the Alternative Investment Market pending publication of 
the company’s annual audited accounts. As at 28 February 2023, REVB shares remain suspended from trading. The equity accounting 
requirements of IAS 28 (Investments in associates and joint ventures) were considered and it was determined that significant influence did 
not exist either at the time of initial recognition or as at 28 February 2023. The equity investment in REVB is considered a strategic alliance 
and is not held for trading or considered to be contingent consideration in a business combination. The equity investment has, therefore, been 
accounted for as a financial asset under IFRS 9, with the option taken to hold at fair value through other comprehensive income, as irrevocably 
designated at the date of recognition.

The investments in equity instruments are classed as Level 3 investments and are financial instruments that are difficult to value because they 
do not have an active market. The fair value considerations of these investments are typically highly judgemental and are valued using models 
and assumptions based on inputs that are not readily observable. The fair value of these equity investments are estimated using a discounted 
cash flow model and on less observable inputs, such as recent funding rounds. Where insufficient, more recent, information is available to 
measure fair value, or if there is a wide range of possible fair value measurements, then cost is used as the best estimate of fair value if it 
falls within that range. In the year ended 28 February 2023, cost has been used as the best estimate of fair value given the circumstances 
surrounding the temporary suspension from trading on AIM, the lack of sufficient recent results information, and the very short time for which 
the investment has been held. 

130

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTSDISCONTINUATION OF HEDGE ACCOUNTING ON INEFFECTIVE FINANCIAL INSTRUMENTS
In the year ended 28 February 2023, hedge accounting has been discontinued on ineffective cash flow hedge contracts and a total of 
£14.3 million has been reclassified to the statement of comprehensive income. Under IFRS 9, an entity must assess hedge effectiveness using 
a method that captures the relevant characteristics of the hedging relationship. The assessment is only forward looking to be performed at 
each reporting date or on a significant change in circumstances, whichever comes first. Ineffectiveness was assessed by reference to two-year 
management cash flow forecasts with ineffectiveness arising due to the acceleration of the opening of the warehousing facility in the USA. 
As the forecast hedged transactions are a loss, which is not expected to be recovered, the cumulative gain or loss in the hedging reserve has 
been reclassified to the statement of comprehensive income.

RECOGNITION OF DEFERRED TAX ASSETS
Deferred tax assets are recognised and carried forward to the extent that the realisation of the related tax benefit through future taxable 
profits is probable by reference to five-year management forecasts. The carrying amount of deferred tax assets is reviewed at each reporting 
date by reference to five-year management forecasts and reduced to the extent that it is no longer probable that sufficient taxable profits 
will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates and in accordance with laws that are 
expected to apply in the period/jurisdiction when/where the liability is settled or the asset is realised.

EXCEPTIONAL ITEMS
The group exercises judgement in assessing whether items should be classified as exceptional. This assessment covers the nature of the item, 
cause of occurrence and scale of impact of that item on the reported performance. The exceptional costs in these financial statements include 
additional disruption costs associated with the installation of the automation at the Sheffield facility, restructuring costs and impairment of 
assets associated with the closure of a UK warehousing facility and at loss-making operations, set up costs associated with the opening of 
a warehousing facility in the USA, the reclassification to profit or loss of discontinued cash flow hedge contracts that has arisen due to the 
acceleration of the opening of the warehousing facility in the USA, and redundancy costs. Additional exceptional costs associated with the 
opening of the warehousing facility in the USA are expected to be incurred in the next financial year.

Exceptional costs and impairment of assets

Selling and distribution costs
Sheffield automation disruption costs
Impairment of UK warehouse property, plant and equipment
Impairment of UK warehouse right-of-use asset
UK warehouse restructuring and dual operating costs
USA warehouse set up costs
Irrecoverable EU sales tax on returns pre IOSS
Redundancy costs

Administration expenses
Reclassification to profit or loss of discontinued hedge contracts
Impairment of property, plant and equipment at loss-making operations
Redundancy costs
Dual administrative costs during transition of new brands from sellers
Acquisition and restructuring costs

Total before tax
Tax
Total after tax

2023
£ million

2022
£ million

8.3
3.3
3.6
2.4
2.4
–
–
20.0

14.3
6.5
4.1
–
–
24.9
44.9
(8.5)
36.4

10.6
–
–
9.4
–
5.1
3.3
28.4

–
–
0.4
3.9
3.1
7.4
35.8
(6.8)
29.0

131

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS2 SEGMENTAL ANALYSIS
IFRS 8, ‘Operating Segments’, requires operating segments to be determined based on the group’s internal reporting to the chief operating 
decision maker. The chief operating decision maker is considered to be the executive board, which has determined that the primary segmental 
reporting format of the group is by geographic region. The group strategy is to increase market share in each territory using the optimum mix 
of brands that is appropriate for each market, taking into account factors such as consumer preference, established presence and brand appeal.

Revenue
Cost of sales
Gross profit

Distribution costs
Administrative expenses – other
Amortisation of acquired intangibles
Other income
Operating loss

Finance income
Finance expense
Loss before tax

Revenue
Cost of sales
Gross profit

Distribution costs
Administrative expenses – other
Amortisation of acquired intangibles
Other income
Operating profit

Finance income
Finance expense
Profit before tax

Year ended 28 February 2023

Rest of 
Europe
£ million

206.5
(99.1)
107.4

USA
£ million

363.7
(152.6)
211.1

Rest of 
world
£ million

107.0
(52.7)
54.3

UK
£ million

1,091.5
(569.1)
522.4

–
–
–
–
–

–
–
–

–
–
–
–
–

–
–
–

–
–
–
–
–

–
–
–

–
–
–
–
–

–
–
–

Year ended 28 February 2022

Rest of 
Europe
£ million

219.2
(99.7)
119.5

USA
£ million

451.6
(181.5)
270.1

Rest of 
world
£ million

109.2
(51.9)
57.3

UK
£ million

1,202.8
(608.6)
594.2

–
–
–
–
–

–
–
–

–
–
–
–
–

–
–
–

–
–
–
–
–

–
–
–

–
–
–
–
–

–
–
–

Total
£ million

1,768.7
(873.5)
895.2

(447.9)
(517.5)
(12.2)
0.2
(82.2)

3.5
(12.0)
(90.7)

Total
£ million

1,982.8
(941.7)
1,041.1

(516.5)
(502.5)
(12.8)
0.1
9.4

–
(1.6)
7.8

Due to the nature of its activities, the group is not reliant on any individual customers.

No analysis of the assets and liabilities of each operating segment is provided to the chief operating decision maker in the monthly 
management accounts; therefore, no measure of segmental assets or liabilities is disclosed in this note. Non-current assets located outside the 
UK comprise a right-of-use asset, warehouse fixtures and fittings and offices in the USA with a net book value of £107.4 million.

132

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTS3 OTHER INCOME

Property rental income
R&D expenditure tax credit

4 FINANCE INCOME AND EXPENSE

Finance income: Bank interest received

Finance expense: RCF interest paid
Finance expense: IFRS 16 lease interest
Finance expense: RCF arrangement and facility fees

5 AUDITORS’ REMUNERATION

Audit of these financial statements
Disclosure below based on amounts receivable in respect of services to the group
Amounts receivable by auditors and their associates in respect of:

Audit of financial statements of subsidiaries pursuant to legislation

6 PROFIT BEFORE TAX
Profit before tax is stated after charging:

Short-term operating lease rentals for buildings
Equity-settled share-based payment charges
Exceptional costs, excluding impairment (note 1)
Depreciation of property, plant and equipment
Impairment of property, plant and equipment (note 1)
Depreciation of right-of-use assets
Impairment of right-of-use assets (note 1)
Amortisation of intangible assets
Amortisation of acquired intangible assets

2023
£ million

2022
£ million

0.1
0.1
0.2

0.1
–
0.1

2023
£ million

3.5

(9.6)
(1.7)
(0.7)
(12.0)

2022
£ million

–

(0.8)
(0.8)
–
(1.6)

2023
£ million

0.6

2022
£ million

0.5

–
0.6

–
0.5

2023
£ million

2022
£ million

0.1
32.0
31.5
26.7
9.8
12.8
3.6
16.9
12.2

0.6
26.1
35.8
22.0
–
10.0
–
9.0
12.8

133

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS7 EARNINGS PER SHARE
Basic earnings per share is calculated by dividing profit after tax attributable to members of the holding company by the weighted average 
number of shares in issue during the year. Own shares held by the Employee Benefit Trust are eliminated from the weighted average number 
of shares. Diluted earnings per share is calculated by dividing the result after tax attributable to members of the holding company by the 
weighted average number of shares in issue during the year, adjusted for potentially dilutive share options, except when there is a loss, in which 
case the basic measure is used.

Weighted average shares in issue for basic earnings per share
Dilutive share options
Weighted average shares in issue for diluted earnings per share

Loss (£ million)
Loss per share

Loss (£ million)
Adjusting items:
Amortisation of intangible assets arising on acquisitions
Share-based payments charges
Exceptional items
Impairment of assets
Adjustment for tax
Adjusted (loss)/earnings
Adjusted (loss)/basic earnings per share
Adjusted (loss)/diluted earnings per share

2023

1,233.0
69.4
1,302.4

2022

1,235.3
48.2
1,283.5

(75.6)
(6.13)p

(4.0)
(0.32)p

(75.6)

(4.0)

12.2
32.0
31.5
13.4
(13.7)
(0.2)
(0.02)p
(0.02)p

12.8
26.1
35.8
–
(14.4)
56.3
4.56p
4.39p

Adjusted earnings and adjusted earnings per share is a non-IFRS measure, which, in management’s opinion, gives a more consistent measure 
of the underlying performance of the business excluding non-cash accounting charges relating to the amortisation of intangible assets valued 
upon acquisitions, non-cash share-based payment charges, and exceptional items.

8 STAFF NUMBERS AND COSTS
The average monthly number of persons employed by the group (including directors) during the year, analysed by category, was as follows: 

Number of employees

2023

2,475
3,715
6,190

2022

2,462
2,888
5,350

2023
£ million

2022
£ million

176.3
19.0
4.4
32.0
231.7

174.8
14.3
3.8
26.1
219.0

Administration
Distribution

The aggregate payroll costs of these persons were as follows:

Wages and salaries
Social security costs
Post-employment benefits
Equity-settled share-based payment charges

134

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTS9 DIRECTORS’ AND KEY MANAGEMENT COMPENSATION

Short-term employee benefits
Post-employment benefits
Equity-settled share-based payment charges

2023
£ million

2022
£ million

21.8
0.3
4.5
26.6

25.3
0.3
3.4
29.0

Directors’ and key management compensation comprises the group directors and executive committee members. Directors’ emoluments and 
pension payments of boohoo group plc are detailed in the directors’ remuneration report on page 101.

10 TAXATION

Analysis of (credit)/charge in year

Current tax on income for the year
Adjustments in respect of prior year taxes
Deferred taxation (note 15)
Tax (credit)/charge

2023
£ million

2022
£ million

–
2.0
(17.1)
(15.1)

(1.9)
(0.1)
13.8
11.8

Income tax expense computations are based on the jurisdictions in which taxable profits were earned at prevailing rates in those jurisdictions. 
The company is subject to Jersey income tax at the standard rate of 0%. The reconciliation below relates to tax incurred in the UK where the 
group is tax resident. The total tax charge differs from the amount computed by applying the UK rate of 19.0% for the year (2022: 19.0%) to 
profit before tax as a result of the following:

(Loss)/profit before tax
(Loss)/profit before tax multiplied by the standard rate of corporation tax of the UK of 19.0% (2022: 19.0%)
Effects of:
Expenses not deductible for tax purposes
Change in deferred tax rate
Adjustments in respect of prior year taxes
Overseas tax differentials
R&D tax credits
Depreciation on ineligible assets
Tax (credit)/charge

Tax recognised in the statement of changes in equity

2023
£ million

(90.7)
(17.2)

4.6
(5.9)
2.0
0.5
–
0.9
(15.1)

2022
£ million

7.8
1.5

3.5
5.9
(0.1)
0.5
0.1
0.4
11.8

Deferred tax debit on movement in tax base of share options

(0.1)

(3.0)

No current tax was recognised in other comprehensive income (2022: £nil). The UK corporation tax rate will change effective April 2023 
from 19% to 25% as enacted by the UK Government.

135

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS11 INTANGIBLE ASSETS 

Cost
Balance at 28 February 2021
Additions
Disposals
Balance at 28 February 2022

Additions
Disposals
Balance at 28 February 2023

Accumulated amortisation
Balance at 28 February 2021
Amortisation for year
Disposals
Balance at 28 February 2022

Amortisation for year
Disposals
Balance at 28 February 2023

Net book value
At 28 February 2021
At 28 February 2022
At 28 February 2023

Patents and 
licences
£ million

Trademarks
£ million

Customer 
lists
£ million

Computer 
software
£ million

Total 
£ million

0.6
–
–
0.6

0.4
–
1.0

0.5
0.1
–
0.6

–
–
0.6

0.1
–
0.4

115.6
–
–
115.6

–
–
115.6

13.9
12.1
–
26.0

11.5
–
37.5

101.7
89.6
78.1

8.1
–
–
8.1

–
–
8.1

6.1
0.7
–
6.8

0.7
–
7.5

2.0
1.3
0.6

23.5
32.0
(2.3)
53.2

31.7
(1.7)
83.2

9.0
8.9
(2.3)
15.6

16.9
(1.7)
30.8

14.5
37.6
52.4

147.8
32.0
(2.3)
177.5

32.1
(1.7)
207.9

29.5
21.8
(2.3)
49.0

29.1
(1.7)
76.4

118.3
128.5
131.5

Within the statement of comprehensive income, amortisation of acquired intangible assets (trademarks and customer lists) of £12.2 
million (2022: £12.8 million) is shown separately. The amount of amortisation of the other intangible assets included in distribution costs is 
£0.3 million (2022: £0.2 million) and in administrative expenses is 16.6 million (2022: £8.8 million).

The group tests the carrying amount of trademarks and customer lists annually for impairment or, more frequently, if there are indications that 
their carrying value might be impaired. The carrying amounts of other intangible assets are reviewed for impairment if there is an indication of 
impairment. 

Impairment is calculated by comparing the carrying amounts to the value in use derived from discounted cash flow projections for each 
cash-generating unit (“CGU”) to which the intangible assets are allocated. A CGU is deemed to be an individual brand. 

Value-in-use calculations are based on five-year management forecasts with a terminal growth rate applied thereafter, representing 
management’s estimate of the long-term growth rate of the sector served by the CGUs. The growth rate does not exceed the long-term 
average growth rate for the business in which the CGU operates.

The key assumptions used in the value-in-use calculations are as follows:

Sales growth and forecast contribution margin
This is based on past performance and management’s expectations of market development over the five-year forecast period, plus perpetuity. 
The directors have reviewed the group’s profitability in the five-year plans, the annual budgets and medium-term forecasts, including 
assumptions concerning capital expenditure and expenditure commitments and their impact on cash flow. The directors consider that a  
five-year plan is the appropriate period to project financial plans with a reasonable level of certainty in line with their current strategic 
objectives. 

Other operating costs
These are the fixed costs of the CGU, which do not vary significantly with sales volumes or prices. Management forecasts these costs 
based on the current structure of the business, adjusting for inflationary increases, and these do not reflect any future restructurings or 
cost-saving measures.

136

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTSLong-term growth rate 2%
This growth rate is based on a prudent assessment of past experience and future estimations of market expectations.

Discount rate 9.5%
The pre-tax discount rate applied to the cash flow forecasts for the CGU is derived from the estimated pre-tax weighted average cost of 
capital (“WACC”) for the Group.

Sensitivity to changes in assumptions
There is sufficient headroom for each of the CGUs, such that management believes no reasonable change in any of the above assumptions 
would cause the carrying value of the intangible asset to exceed its recoverable amount. If the long-term growth rate was reduced to zero, 
there would still be sufficient headroom. If the discount rate was increased by 25% from a rate of 9.5% to 12%, there would still be sufficient 
headroom. For the CGU with the lowest headroom, the breakeven point for impairment is a reduction in the long-term growth rate to -11% or 
an increase in the WACC to 16%, neither of which is considered a reasonable scenario.

12 PROPERTY, PLANT AND EQUIPMENT

Short leasehold 
alterations
£ million

Fixtures 
and fittings
£ million

Computer 
equipment
£ million

Motor 
vehicles
£ million

Land & 
buildings
£ million

Total
£ million

Cost
Balance at 28 February 2021
Additions
Exchange differences
Disposals
Balance at 28 February 2022

Additions
Exchange differences
Disposals
Balance at 28 February 2023

Accumulated depreciation
Balance at 28 February 2021
Depreciation charge for the year
Disposals
Balance at 28 February 2022

Depreciation charge for the year
Impairment of assets
Disposals
Balance at 28 February 2023

Net book value
At 28 February 2021
At 28 February 2022
At 28 February 2023

19.3
7.3
–
(0.1)
26.5

5.5
–
(0.2)
31.8

4.7
2.1
(0.1)
6.7

2.2
1.6
(0.2)
10.3

14.6
19.8
21.5

102.4
129.0
–
(0.9)
230.5

50.6
–
(1.8)
279.3

24.5
14.4
(0.9)
38.0

18.2
8.2
(1.8)
62.6

77.9
192.5
216.7

9.1
4.4
–
(1.2)
12.3

3.0
–
(0.5)
14.8

4.8
2.9
(1.2)
6.5

3.5
–
(0.5)
9.5

4.3
5.8
5.3

1.0
0.2
–
(0.2)
1.0

–
–
–
1.0

0.6
0.2
(0.2)
0.6

0.2
–
–
0.8

0.4
0.4
0.2

47.6
88.6
0.1
–
136.3

–
0.3
(0.5)
136.1

3.2
2.4
–
5.6

2.6
–
–
8.2

44.4
130.7
127.9

179.4
229.5
0.1
(2.4)
406.6

59.1
0.3
(3.0)
463.0

37.8
22.0
(2.4)
57.4

26.7
9.8
(2.5)
91.4

141.6
349.2
371.6

The amounts of depreciation included in the statement of comprehensive income in distribution costs is £16.0 million (2022: £13.1 million) 
and in administrative expenses is £10.7 million (2022: £8.9 million). The amounts of impairment included in the statement of comprehensive 
income in distribution costs is £3.3 million (2022: £nil) and in administrative expenses is £6.5 million (2022: £nil). 

The assets impaired relate to leasehold alterations and fixtures and fittings located in facilities, which are either no longer in use or at loss-making 
operations, where the assets’ value in use has been determined to be lower than the carrying value. Assets have been impaired to their estimated 
recoverable amount, being fair value less costs of disposal. The residual value of the impaired assets is £nil.

137

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS13 RIGHT-OF-USE ASSETS 

Cost
Balance at 28 February 2021
Additions
Balance at 28 February 2022

Additions
Balance at 28 February 2023

Accumulated depreciation
Balance at 28 February 2021
Depreciation for year
Balance at 28 February 2022

Depreciation for year
Impairment of assets
Balance at 28 February 2023

Net book value
At 28 February 2021
At 28 February 2022
At 28 February 2023

Short leasehold 
properties 
£million 

34.9
43.0
77.9

103.1
181.0

18.2
10.0
28.2

12.8
3.6
44.6

16.7
49.7
136.4

The amounts of depreciation included in the statement of comprehensive income in distribution costs is £4.6 million (2022: £6.9 million) and 
in administrative expenses is £8.2 million (2022: £3.1 million). The amounts of impairment included in the statement of comprehensive income 
in distribution costs is £3.6 million (2022: £nil) and in administrative expenses is £nil (2022: £nil).

The assets impaired relate to short leasehold properties at facilities that are no longer in use. The residual value of the impaired assets is £nil.

Some leases contain break clauses or extension options to provide operational flexibility. Potential future undiscounted lease payments  
not included in the reasonably certain lease term and, hence, not included in right-of-use assets or lease liabilities, total £2.3 million  
(2022: £2.3 million). 

138

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTS14 INVESTMENTS
The subsidiaries held and consolidated in these financial statements are set out below:

Name of company

Principal activity

Country of 
incorporation

Address

Percentage 
ownership

Direct investment
Boohoo Holdings Limited
Indirect investments
21Three Clothing Company Limited
Acraman 1880 Limited
Boo Who Limited
boohoo France SAS
boohoo Germany GmbH
boohoo Italy srl
boohoo.com Australia Pty Ltd
boohoo.com UK Limited
boohoo.com USA Inc
boohoo.com USA Limited
boohooMAN.com UK Limited
BoohooPLC.com Inc
Boohoo Property Holdings Limited
Boohoo Property Holdings 2 Limited
Boohoo Turkey
Burton Online Limited
CoastLondon.com Limited
Debenhams.com Online Limited
Dorothy Perkins Online Limited
Faith.com Online Limited
Karenmillen.com Limited
Maine.com Online Limited
Mantaray.com Online Limited
MissPap UK Limited
NastyGal.com Limited
NastyGal.com USA Inc
Oasis Fashions Online Limited
Pancorp1 Limited
PGBH Limited
PrettyLittleThing.com France SAS
PrettyLittleThing.com Limited
PrettyLittleThing.com USA Inc
Principles.com Online Limited
RedHerring.com Online Limited
Shanghai Wasabi Frog Trading Co Limited
Wallis Online Limited
Warehouse Fashions Online Limited

Holding

UK

49–51 Dale St, Manchester

Dormant
Dormant
Dormant
Marketing office
Marketing office
Admin office
Marketing office
Trading
Marketing office
Dormant
Dormant
Warehouse
Property
Property
Sourcing office
Trading
Trading
Trading
Trading
Dormant
Trading
Dormant
Dormant
Trading
Trading
Marketing office
Trading
Dormant
Dormant
Marketing office
Trading
Marketing office
Dormant
Dormant
Trading
Trading
Trading

UK
UK
UK
France
Germany
Italy
Australia
UK
USA
UK
UK
USA
Jersey
UK
Turkey
UK
UK
UK
UK
UK
UK
UK
UK
UK
UK
USA
UK
UK
UK
France
UK
USA
UK
UK
China
UK
UK

Wellington Mill, Pollard Street East, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
15, Rue Bachaumont, Paris
Tucholskystrasse 13, Berlin
Via Sant'Antonio n. 30, Prato
468 St Kilda Road, Melbourne
49–51 Dale St, Manchester
8431 Melrose Pl, Los Angeles
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
44 Esplanade, St Helier, Jersey
49–51 Dale St, Manchester
20 Bahcelievler, Istanbul 34197
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
2135 Bay Street, Los Angeles
49–51 Dale St, Manchester
49–51 Dale St, Manchester
49–51 Dale St, Manchester
81 Rue Reaumur, 75002, Paris
Wellington Mill, Pollard Street East, Manchester
1209 Orange Street, Wilmington
49–51 Dale St, Manchester
49–51 Dale St, Manchester
828–838 Zhangyang Rd., Shanghai, China
49–51 Dale St, Manchester
49–51 Dale St, Manchester

100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

139

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS15 DEFERRED TAX 
Assets

Asset at 28 February 2021
Recognised in statement of comprehensive income
Debit in equity
Asset at 28 February 2022
Recognised in statement of comprehensive income
Debit in equity
Asset at 28 February 2023

Liabilities

Liability at 28 February 2021
Recognised in statement of comprehensive income
Debit in equity
Liability at 28 February 2022
Recognised in statement of comprehensive income
Debit in equity
Liability at 28 February 2023

Depreciation 
in excess of 
capital 
allowances
£ million

Unused 
tax losses
£ million

Share-based 
payments
£ million

Total
£ million

–
7.5
–
7.5
15.0
–
22.5

0.6
(0.6)
–
–
–
–
–

2.6
(0.1)
(2.5)
–
1.0
–
1.0

Capital 
allowances 
in excess of 
depreciation
£ million

Share-based 
payments
£ million

Business 
combinations
£ million

(1.0)
0.2
–
(0.8)
0.1
–
(0.7)

(3.2)
(19.3)
–
(22.5)
(1.0)
–
(23.5)

–
(1.5)
(0.5)
(2.0)
2.0
–
–

3.2
6.8
(2.5)
7.5
16.0
–
23.5

Total
£ million

(4.2)
(20.6)
(0.5)
(25.3)
1.1
–
(24.2)

Recognition of the deferred tax assets is based upon the expected generation of future taxable profits. The deferred tax liability will reverse 
in more than one year’s time as the intangible assets are amortised. Deferred tax is calculated at 25% as enacted from April 2023 by the UK 
Government.

16 INVENTORIES

Finished goods
Finished goods – returns

2023
£ million

160.2
17.9
178.1

2022
£ million

262.4
17.0
279.4

The value of inventories included within cost of sales for the year was £872.0 million (2022: £939.1 million). The finished goods returns is 
the estimated value of stock at customers but expected to be returned. An impairment provision of £21.6 million (2022: £18.4 million) was 
charged to the statement of comprehensive income. There were no write-backs of prior period provisions during the year. The inventory 
balance has reduced during the year as a result of tighter stock management.

140

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTS17 TRADE AND OTHER RECEIVABLES

Trade receivables
Prepayments
Accrued income

2023
£ million

2022
£ million

17.6
13.9
5.5
37.0

34.6
21.3
2.1
58.0

2022
%

1
5
90

Trade receivables represent amounts due from wholesale customers and advance payments to suppliers. 

The fair value of trade and other receivables is not materially different from the carrying value.

Where specific trade receivables are not considered to be at risk and requiring a provision, the trade receivables impairment provision is 
calculated using the simplified approach to the expected credit loss model, based on the following percentages:

Age of trade receivable

60–90 days past due
91–120 days past due
Over 121 days past due 

2023
%

1
5
90

The provision for impairment of receivables is charged to administrative expenses in the statement of comprehensive income. The maturing 
profile of unsecured trade receivables and the provisions for impairment are as follows:

Due within 30 days
Provision for impairment

Due in 31 to 90 days
Provision for impairment

Past due
Provision for impairment
Total amounts due and past due
Total provision for impairment

18 CASH AND CASH EQUIVALENTS

At start of year 
Net movement during year
Effect of exchange rates
At end of year

2023
£ million

2022
£ million

16.0
–

4.3
(2.8)

0.1
–
20.4
(2.8)
17.6

25.1
(0.1)

10.7
(2.4)

1.3
–
37.1
(2.5)
34.6

2023
£ million

101.3
227.9
1.7
330.9

2022
£ million

276.0
(174.5)
(0.2)
101.3

There is no material credit risk associated with the cash at bank due to the healthy credit ratings of the banks of BBB+ and higher.

141

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS19 TRADE AND OTHER PAYABLES

Trade payables
Other creditors
Accruals 
Deferred income
Taxes and social security payable

2023
£ million

2022
£ million

82.0
17.0
125.6
15.9
19.8
260.3

97.5
6.6
152.4
16.7
23.4
296.6

The fair value of trade payables is not materially different from the carrying value.

20 PROVISIONS

Provision at 28 February 2022
Movements in provision charged/(credited) to income statement:
Prior year provision utilised
Increase in provision in current year
Provision at 28 February 2023

Dilapidations
£ million

3.7

–
6.3
10.0

Returns
£ million

32.0

(32.0)
37.6
37.6

Claims
£ million

17.8

(5.7)
–
12.1

Total
£ million

53.5

(37.7)
43.9
59.7

The dilapidation provision represents the estimated exit cost of leased premises and is expected to unwind in more than ten years. The 
dilapidations provision has increased during the year due to the acquisition of a leasehold warehousing premises in the USA. The returns 
provision represents the revenue reduction of estimated customer returns, which occur over the two-to-three months after the date of sale; 
and the claims represents the estimate of claims against the group that are expected to settle in the period within nine-to-twelve months after 
the year end.

21 INTEREST-BEARING LOANS AND BORROWINGS
This note provides information about the contractual terms of the group’s interest-bearing loans and borrowings, which are measured at 
amortised cost. 

Terms and debt repayment schedule 

Revolving credit facility 

GB£

SONIA CIA

Nominal
interest
rate

Currency

Year of
maturity

2026

2023 
£ million

325.0

2022
£ million

100.0

During the year, the previous RCF facility of £100.0 million was repaid and replaced with a new facility of £325 million, which is fully 
drawn down. 

The RCF is unsecured against the company’s assets and includes financial covenants relating to interest cover and adjusted leverage.

Movement in interest-bearing loans and borrowings

Opening balance
Increase of borrowings
Interest accrued
Interest paid
Capital paid
Closing balance

142

2023
£ million

100.0
225.0
9.6
(9.6)
–
325.0

2022
£ million

–
100.0
0.8
(0.8)
–
100.0

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTSReconciliation of movements in cash flows from financing activities to movements in liabilities:

Balance 
28 February 
2022
£ million

Cash flow 
from financing 
activities
£ million

464.3
51.9
100.0
616.2

(7.2)
(12.0)
215.4
196.2

Statement of 
comprehensive 
income
£ million

Movement 
in retained 
earnings and 
other reserves
£ million

(88.1)
1.7
9.6
(76.8)

31.0
–
–
31.0

Additions
£ million

–
97.0
–
97.0

Balance at 
28 February 
2023
£ million

400.0
138.6
325.0
863.6

Within 1 year
£ million

1–2 years
£ million

2–5 years
£ million

5–10 years
£ million

14.9
(2.8)
12.1

12.4
(2.5)
9.9

38.6
(6.2)
32.4

54.3
(6.0)
48.3

Equity
Leases
Bank borrowings

22 LEASE LIABILITIES

Minimum lease payments due

28 February 2023
Lease payments
Finance charges
Net present value

Current lease liability
Non-current lease liability
Total

Movement in lease liabilities:

Opening balance
Interest accrued
Cash flow lease payments
Additions
Closing balance

The lease liabilities relate to leasehold properties.

23 SHARE CAPITAL 

1,268,333,439 authorised and fully paid ordinary shares of 1p each 
(2022: 1,267,634,949)

More than 
10 years
£ million

37.7
(1.8)
35.9

2023
£ million

12.1
126.5
138.6

Total
£ million

157.9
(19.3)
138.6

2022
£ million

7.9
44.0
51.9

2023
£ million

2022
£ million

51.9
1.7
(12.0)
97.0
138.6

18.3
0.8
(10.2)
43.0
51.9

2023
£ million

2022
£ million

12.7

12.7

During the year, a total of 4.2 million shares were issued under the share incentive plans (2022: 4.4 million). On 24 February 2023, 99,824 
(2022: 63,761) new ordinary shares were issued to non-executive directors as part of their annual remuneration.

The directors do not recommend the payment of a dividend so that cash is retained in the group for capital expenditure projects that are 
required for the rapid growth and efficiency improvements of the business and for suitable business acquisitions (2022: £nil).

143

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS24 SHARES TO BE ISSUED

The shares to be issued represents the fair value of the contingent shares to be issued to the non-controlling interests of PrettyLittleThing.
com Limited, in accordance with the acquisition agreement entered into and announced on 28 May 2020. Under this agreement, 16,112,331 
Ordinary Shares in boohoo group plc are to be issued subject to the group’s share price averaging 491 pence per share over a six-month period, 
up until a longstop date of 14 March 2024. If this condition is not met, the consideration will lapse.

2023
£ million

31.9

2022
£ million

31.9

25 RESERVES

Translation reserve
Capital redemption reserve
Reconstruction reserve
Acquisition of non-controlling interest in PrettyLittleThing.com Limited
Proceeds from issue of growth shares in boohoo holdings Limited

2023
£ million

(0.8)
0.1
(515.3)
(281.3)
0.8
(796.5)

2022
£ million

0.2
0.1
(515.3)
(281.3)
0.8
(795.5)

The translation reserve arises from the movement in the revaluation of subsidiary balance sheets in foreign currencies; the capital redemption 
reserve arose from a capital reconstruction in 2014; the reconstruction reserve arose on the impairment of the carrying value of the subsidiary 
company in 2014 at that date; and the acquisition of the non-controlling interest in PrettyLittleThing is the excess of consideration paid over 
the carrying value of the non-controlling interest as at the date of acquisition in May 2020, written off to reserves.

26 RELATED PARTY DISCLOSURES

Related party

Amounts included in the statement of 
financial position

Lease liabilities
Kamani Commercial Property Limited
Kamani Commercial Property Limited

Amounts included in the statement of 
comprehensive income

Administrative expenses
The Pinstripe Property Investment Co. 
Limited
The Pinstripe Property Investment Co. 
Limited
Pinstripe Hong Kong Limited

Depreciation – right-of-use assets
Kamani Commercial Property Limited
Kamani Commercial Property Limited

Company transacting with the 
related party

Nature of relationship

2023
£ million 

2022
£ million 

boohoo.com UK Limited
PrettyLittleThing.com Limited

Common directors and shareholders
Common directors and shareholders

boohoo.com UK Limited

Common directors and shareholders

PrettyLittleThing.com Limited
boohoo.com UK Limited

Common directors and shareholders
Common directors and shareholders

boohoo.com UK Limited
PrettyLittleThing.com Limited

Common directors and shareholders
Common directors and shareholders

0.6
0.4

–

0.1
–

0.8
0.1

1.4
0.5

0.1

–
0.1

0.7
0.2

Kamani Commercial Property Limited has been the lessor of boohoo’s and PrettyLittleThing’s head office buildings in Manchester since the 
IPO in 2014.

Related party transactions are considered to be on arm’s length commercial terms. 

144

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTS27 FINANCIAL INSTRUMENTS
(a) Fair values of financial instruments
TRADE AND OTHER RECEIVABLES
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of interest at 
the reporting date if the effect is material.

TRADE AND OTHER PAYABLES
The fair value of trade and other payables is estimated as the present value of future cash flows, discounted at the market rate of interest at the 
reporting date if the effect is material.

CASH AND CASH EQUIVALENTS
The fair value of cash and cash equivalents is estimated as its carrying amount where the cash is repayable on demand. Where it is not 
repayable on demand, then the fair value is estimated at the present value of future cash flows, discounted at the market rate of interest at the 
reporting date.

INTEREST-BEARING BORROWINGS
Fair value is calculated based on the present value of future principal and interest cash flows, discounted at the market rate of interest at the 
reporting date. 

CASH FLOW HEDGES
Fair value is calculated using forward interest rate points to restate the hedge to fair market value.

FOREIGN EXCHANGE RATES
The key currency exchange rates used in the financial statements are:

USD closing rate
USD year average rate 
EUR closing rate
EUR year average rate
AUD closing rate
AUD year average rate

2023

1.20945
1.21444
1.14074
1.16249
1.79328
1.75793

2022

1.34182
1.37225
1.19563
1.17309
1.84808
1.84875

The impact of any reasonable fluctuations in the exchange rates used to translate assets and liabilities at the year end is not considered to be 
material and has, therefore, not been disclosed. 

INVESTMENTS IN EQUITY INSTRUMENTS
During the year, 26.47% of the issued share capital of Revolution Beauty Group plc (“REVB”) was obtained for consideration of £15.0 million. 
On 1 September 2022, REVB was temporarily suspended from trading on the Alternative Investment Market pending publication of the 
company’s annual audit. As at 28 February 2023, REVB shares remain suspended from trading. The equity accounting requirements 
of IAS 28 (Investments in associates and joint ventures) were considered and it was determined that significant influence did not exist. 
The investment has, therefore, been accounted for as a financial asset under IFRS 9.

The investments in equity instruments are classed as Level 3 investments under the fair value hierarchy and are financial instruments that 
are difficult to value because they do not have an active market. The fair value considerations of these investments are, typically, highly 
judgemental and are valued using models and assumptions based on inputs that are not readily observable. The fair value of these non-listed 
equity investments has been estimated using a discounted cash flow model and recent funding rounds. Where insufficient, more recent, 
information is available to measure fair value, or if there is a wide range of possible fair value measurements, then cost is used as the best 
estimate of fair value if it falls within that range. In the year ended 28 February 2023, cost has been used as the best estimate of fair value 
given the circumstances surrounding the temporary suspension from trading on the Alternative Investment Market, the lack of sufficient 
recent results information and the very short time for which the investment has been held. Investments in equity instruments are held at fair 
value through other comprehensive income and this election was made at initial recognition. 

145

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS27 FINANCIAL INSTRUMENTS   CONTINUED
The following table presents the changes in Level 3 investments:

At the beginning of the year
Addition of financial assets at fair value through other comprehensive income
Gains/(losses) recognised through other comprehensive income
Disposal of financial assets at fair value through other comprehensive income
Transfers into/(out of) Level 3 investments
At the end of the year

The following table summarises the Level 3 investments held:

26.47% investment in Revolution Beauty Group plc (2022: 0%)
8.51% investment in PrimaTrade Systems Limited (2022: 0%)

FAIR VALUES

Financial assets
At amortised cost:
Cash and cash equivalents 
Trade receivables
Accrued income
At fair value through profit or loss:
Cash flow hedges
At fair value through other comprehensive income:
Cash flow hedges
Equity investments

Financial liabilities
At amortised cost:
Trade payables
Other creditors
Accruals
Provisions
Interest-bearing loans and borrowings
Lease liabilities
At fair value through profit or loss:
Cash flow hedges
At fair value through other comprehensive income:
Cash flow hedges

146

2023

2022

–
15.3
–
–
–
15.3

2023

15.0
0.3
15.3

–
–
–
–
–
–

2022

–
–
–

2023
£ million

2022
£ million

330.9
17.6
5.5

0.2

1.2
15.3
370.7

101.3
34.6
2.1

–

17.0
–
155.0

2023
£ million

2022
£ million

82.0
17.0
125.6
59.7
325.0
138.6

14.5

3.4
765.8

97.5
6.6
152.4
53.5
100.0
51.9

–

6.8
468.7

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTSFAIR VALUE HIERARCHY 
Financial instruments carried at fair value are required to be measured by reference to the following levels under IFRS 13 “Fair Value 
Measurement”:

Hierarchy level

Inputs

Financial instruments

Valuation methodology

Level 2

Inputs other than quoted prices included 
within Level 1 that are observable for 
the asset or liability, either directly (i.e. 
as prices) or indirectly (i.e. derived from 
prices)

Derivative financial instruments 
– cash flow hedges

Level 3

Inputs for the asset or liability that are not 
based on observable market data

Investments in equity 
instruments at fair value through 
other comprehensive income

Valuation techniques include forward pricing and swap 
models using net present value calculation of future 
cash flows. The model inputs include the foreign 
exchange spot and forward rates, yield curves of the 
respective currencies, currency basis spreads between 
the respective currencies and interest rate curves.

The fair value of these equity investments has been 
estimated using a discounted cash flow model and 
recent funding rounds. Where insufficient, more recent, 
information is available to measure fair value, or if there 
is a wide range of possible fair value measurements, then 
cost is used as the best estimate of fair value if it falls 
within that range.

(b) Credit risk
FINANCIAL RISK MANAGEMENT 
Credit risk is the risk of financial loss to the group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations and arises, principally, from the group’s receivables from customers and hedging and other financial activities.

The group has no significant concentration of credit risk, as exposure is spread over a large number of counterparties and customers. The group 
faces minimal credit risk from trade receivables as customers pay for their orders in full at the time of purchase and third-party sales are to 
a small number of large established corporations with which the group has long-standing relationships. The risk of default from related party 
undertakings is considered low.

(c) Liquidity risk
FINANCIAL RISK MANAGEMENT 
Liquidity risk is the risk that the group will not be able to meet its financial obligations as they fall due. 

The group manages its exposure to liquidity risk by continuously monitoring short- and long-term forecasts and actual cash flows and ensuring 
it has the necessary banking and reserve borrowing facilities available to meet the requirements of the business. The maturity profile of the 
group’s borrowings is included in note 21, of the group’s lease liabilities is included in note 22, and of derivative liabilities included within the 
foreign currency risk section of this note. 

(d) Capital risk
FINANCIAL RISK MANAGEMENT 
Capital risk is the risk that the group will not be able to continue as a going concern. The group’s approach to managing capital risk is to 
safeguard the group’s ability to continue as a going concern by securing an appropriate mix of debt and equity funding, a strong credit rating 
and sufficient headroom. The capital structure is regularly reviewed to ensure it is appropriate to the group’s strategic objectives. The funding 
requirements of the group are ascertained by regular cash flow forecasts and projections. At 28 February 2023, the group had capital of 
£405.9 million (2022: £465.6 million), comprising equity of £400.0 million (2022: £464.3 million) and net cash of £5.9 million (2022 net 
cash: £1.3 million).

(e) Foreign currency risk
FINANCIAL RISK MANAGEMENT 
The group trades internationally and is exposed to exchange rate risk on purchases and sales, primarily in Australian dollars, euros and US 
dollars. The group’s results are presented in sterling and are exposed to exchange rate risk on translation of foreign currency assets and 
liabilities. The group’s approach to managing foreign currency risk is to use financial instruments in the form of forward foreign exchange 
contracts to hedge foreign currency cash flows. The primary use of forward exchange and option contracts for sales, and inventory purchases 
per the group’s hedging policy, is to layer hedges up to ten quarters into the future, with up to 100% coverage of the net unmatched exposure 
for the first quarter and coverage decreasing to a maximum of 10% between quarters four to ten. These forward foreign exchange contracts 
are classified as Level 2 derivative financial instruments under IFRS 13 ‘Fair Value Measurement’. 

147

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS27 FINANCIAL INSTRUMENTS   CONTINUED
The fair value of forward foreign exchange contracts recognised in the statement of financial position within financial assets at 
28 February 2023 was £1.4 million (2022: £17.0 million) and within financial liabilities was £17.9 million (2022: £6.8 million). The non-current 
element of the financial assets is £0.3 million (2022: £2.8 million) and of financial liabilities is £2.2 million (2022: £3.1 million). Cash flows 
related to these contracts will occur during the three years to 28 February 2026. 

Hedge effectiveness is determined at inception of the hedge relationship and through periodic prospective effectiveness assessments to 
ensure that an economic relationship exists between the hedged item and hedging instrument. The derivatives have been fair valued at 
28 February 2023 with reference to forward exchange rates and option pricing models that are quoted in an active market, with the resulting 
value discounted back to present value. Hedge ineffectiveness may occur due to:

•  Fluctuation in volume of hedged item caused due to operational changes

•  Index basis risk of hedged item vs hedging instrument

•  Credit risk as a result of deterioration of credit profile of the counterparties

In the year ended 28 February 2023, hedge accounting has been discontinued on ineffective cash flow hedge contracts and a total of 
£14.3 million has been reclassified to the statement of comprehensive income. Hedge ineffectiveness in relation to designated hedges was 
negligible during the year ended 28 February 2023 and year ended 28 February 2022.

The total amount recognised in other comprehensive income during the year is a loss of £28.7 million (2022: £0.7 million loss) and the amount 
reclassified from other comprehensive income to profit and loss in revenue during the year is a loss of £16.2 million (2022: £14.8 million gain).

Total

132.6
144.9
50.6
6.7
4.0
3.4
0.9
343.1

Average

1.3499
1.1435
1.8182
1.7015
12.1500
2.0294
8.2222

Maturity of forward currency hedging instruments – notional amount £ million
19–24 
months

7–12 
months

1–6 
months

13–18 
months

Currency

USD
EUR
AUD
CAD
SEK
NZD
DKK

59.3
61.3
20.7
2.6
2.3
1.5
0.3
148.0

38.5
45.3
15.0
1.8
0.8
1.0
0.3
102.7

20.2
23.7
11.9
1.3
0.8
0.7
0.2
58.8

13.0
14.6
3.0
1.0
0.1
0.2
0.1
32.0

Average rate of forward currency hedging instruments - GBP: currency

More than 
2 years

1.6
– 
– 
– 
– 
– 
– 
1.6

1–6 
months

1.3828
1.1436
1.8116
1.7308
11.8696
2.0000
8.3333

7–12 
months

1.3766
1.1479
1.8133
1.7222
12.8750
2.0000
7.3333

13–18 
months

1.2871
1.1435
1.8319
1.6923
11.8750
2.1429
7.5000

19–24 
months

More than 
2 years

1.2308
1.1301
1.8333
1.6000
15.0000
2.0000
12.0000

1.2500
– 
– 
– 
– 
– 
– 

Currency

USD
EUR
AUD
CAD
SEK
NZD
DKK

148

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTS28 SHARE-BASED PAYMENTS
Summary of movements in awards

Number of shares

ESOP

LTIP

SIP

SAYE

Total

Outstanding at 28 February 2021
Granted during the year
Lapsed during the year
Exercised during the year
Outstanding at 28 February 2022
Exercisable at 28 February 2022

Granted during the year
Lapsed during the year
Exercised during the year
Outstanding at 28 February 2023
Exercisable at 28 February 2023

32,811,966
17,157,606
(3,398,019)
(3,008,759)
43,562,794
6,016,398

6,369,216
2,411,240
(416,870)
(652,329)
7,711,257
1,142,928

6,711,070
15,441,664
(494,182)
(528,546)
21,130,006
1,361,328

4,743,566
6,058,423
(2,407,895)
(306,225)
8,087,869
796,332

50,635,818
41,068,933
(6,716,966)
(4,495,859)
80,491,926
9,316,986

 13,291,981 
(15,100,235) 
 (2,549,311) 
 39,205,229 
 9,987,670 

 24,359,225 
 (2,573,565) 
 (536,899) 
 28,960,018 
 1,697,995 

 – 
 (6,657,142) 
 (1,143,415) 
 13,329,449 
 1,447,611 

 32,160,360 
 (9,529,902) 
 – 
 30,718,327 
 91,434 

69,811,566
(33,860,844)
(4,229,625)
112,213,023
13,224,710

Weighted 
average exercise 
price

171.50
143.78
212.26
125.51
156.75
134.09

 13.80 
 147.48 
 5.68 
 74.70 
 125.01 

The weighted average share price at date of exercise of shares exercised during the year was 40.2 pence (2022: 300.0 pence). The weighted 
average remaining of contractual life of outstanding options at the end of the year was 6.7 years (2022: 8.0 years). 

The group recognised a total expense of £32.0 million during the year (2022: £26.1 million) relating to equity-settled share-based payment 
transactions. During the year, the 2019 Growth Share Plan (introduced for the CEO in 2019) and the 2020 Management Incentive Plan 
(introduced in 2020) were cancelled. The charge for the year, and the remaining expense on these schemes totalling £15.8 million, has, 
therefore, been recognised in these financial statements in accordance with IFRS 2. For further details on the Growth Share Plan, refer to the 
Directors’ Remuneration Report on page 109. 

Employee Stock Ownership Plan (“ESOP”) 
The 2014 ESOP allows the grant of options to selected employees and executive directors of the group, based on a predetermined aggregate 
EBITDA target for the three financial years 2015 to 2017. The 2015 ESOP allows the grant of options to selected employees and executive 
directors of the group. With the exception of Neil Catto (CFO), there are no performance criteria. Neil Catto’s options are subject to 
achieving performance criteria based on a predetermined aggregate EBITDA target and a measure of Total Shareholder Return for the 
four financial years 2016 to 2020. The 2016 to 2023 ESOPs allow the grant of options to selected employees of the group, without any 
performance criteria. Options may be granted by either the board or the trustees of the Employee Benefit Trust.

Date of grant

14/03/14
22/05/15
09/06/16
13/06/17
28/06/18
30/04/19
23/07/19
03/11/20
13/07/21
17/05/22
01/07/22

28 February 
2022
no. of shares

Granted during 
the year 
no. of shares

Lapsed during 
the year 
no. of shares

Exercised 
during the year 
no. of shares

28 February 
2023 
no. of shares

478,510
233,636
261,507
1,048,443
3,994,302
79,154
7,934,379
13,365,257
16,167,606
–
–
43,562,794

 –
 –
 –
 –
 –
 –
 –
 –
 –
7,854,855
5,437,126
13,291,981

(3,520)
(20,000)
(5,000)
(141,047)
(1,196,317)
(54,876)
(2,440,940)
(4,775,931)
(5,314,111)
(669,047)
(479,446)
(15,100,235)

(43,190)
(42,140)
(17,500)
(27,731)
(50,000)
 –
 –
 –
 –
(2,368,750)
 –
(2,549,311)

431,800
171,496
239,007
879,665
2,747,985
24,278
5,493,439
8,589,326
10,853,495
4,817,058
4,957,680
39,205,229

Exercise 
price
pence

50.00
25.75
57.75
244.50
201.95
266.95
219.65
272.95
289.45
1.00
1.00

Exercise period

14/03/17–13/03/24
22/05/18–21/05/25
09/06/19–08/06/26
13/06/20–12/06/27
28/06/21–28/06/28
30/04/22–30/04/29
23/07/22–23/07/29
03/11/23–03/11/30
13/07/24–13/07/31
17/05/25–17/05/32
01/07/25–01/07/32

149

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS28 SHARE-BASED PAYMENTS   CONTINUED
The ESOP options were valued using the Black–Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk-free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk-free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

14/03/14
50.00
50.00
8
431,800
3
33.33%
10
3
0.976%
0%
26%
78%
11.93

22/05/15
25.75
25.75
9
171,496
3
36.33%
10
3
0.966%
0%
16%
100%
6.64

23/07/19
219.65
219.65
212
5,493,439
3
41.85%
10
3.5
0.434%
0%
43%
100%
68.06

09/06/16
57.75
57.75
16
239,007
3
36.75%
10
3
0.523%
0%
30%
100%
14.76

03/11/20
272.95
272.95
312
8,589,326
3
36.56%
10
3.5
0.075%
0%
47%
100%
73.31

13/06/17
244.50
244.50
45
879,665
3
40.85%
10
3.5
0.192%
0%
33%
100%
73.35

13/07/21
289.45
289.45
436
10,853,495
3
36.56%
10
3.5
0.175%
0%
47%
100%
78.11

28/06/18
201.95
201.95
125
2,747,985
3
44.17%
10
3.5
0.723%
0%
38%
100%
66.47

17/05/22
79.66
1.00
658
4,817,058
1
64.98%
10
1.5
1.456%
0.0%
18%
100%
78.68

30/04/19
245.70
266.95
4
24,278
3
43.14%
10
3.5
0.787%
0%
19%
85%
72.39

01/07/22
54.92
1.00
178
4,957,680
3
69.99%
10
3.5
1.653%
0.0%
40%
100%
53.98

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year period for 
grant dates up to 2016 and from the company’s share price volatility from 2017.

Long-Term Incentive Plan (“LTIP”)
LTIPs allow the grant of options to executive directors and senior management of the group, based on a predetermined aggregate Earnings 
per Share and Total Shareholder Return targets for three financial years. Options may be granted by either the board or the trustees of the 
Employee Benefit Trust. The vesting conditions are disclosed in the Directors Remuneration Report.

Date of grant

30/06/16
13/06/17
28/06/18
03/10/18
11/12/19
03/11/20
06/07/21
15/07/21
01/03/22
01/07/22

28 February 
2022 
no. of shares

Granted during 
the year 
no. of shares

Lapsed during 
the year 
no. of shares

Exercised 
during the year 
no. of shares

28 February 
2023 
no. of shares

Exercise 
price
pence

414,971
190,132
443,558
94,267
1,783,909
2,468,603
93,650
2,222,167
–
–
7,711,257

 –
 –
 –
 –
 –
 –
 –
 –
896,555
23,462,670
 24,359,225

 –
 –
(75,761)
 –
(709,832)
(372,631)
 –
(423,096)
 –
(992,245)
 (2,573,565)

(10,149)
(30,349)
(22,651)
 –
(380,100)
 –
(93,650)
 –
 –
 –
 (536,899)

404,822
159,783
345,146
94,267
693,977
2,095,972
 –
1,799,071
896,555
22,470,425
 28,960,018

1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00

Exercise period

30/06/19–29/06/26
13/06/20–12/06/27
28/06/21–28/06/28
03/10/21–03/10/28
21/04/22–21/04/29
03/11/23–03/11/30
06/07/24–06/07/31
13/07/24–13/07/31
01/03/25–01/03/32
01/07/25–01/07/32

150

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTSThe LTIP options were valued using the Black–Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk-free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk-free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

30/06/16
57.25
1.00
1
404,822
3
37.06%
10
3
0.173%
0%
42%
100%
56.26

03/11/20
272.95
1.00
25
2,095,972
3
36.56%
10
3.5
0.075%
0%
35%
75%
271.95

13/06/17
244.50
1.00
2
159,783
3
40.85%
10
3.5
0.192%
0%
32%
67%
243.51

06/07/21
317.10
1.00
–
–
3
36.56%
10
3.5
0.142%
0%
0%
50%
316.10

28/06/18
201.95
1.00
5
345,146
3
44.17%
10
3.5
0.723%
0%
29%
75%
200.97

13/07/21
289.45
1.00
30
1,799,071
3
36.56%
10
3.5
0.175%
0%
39%
50%
288.46

03/10/18
239.00
1.00
2
94,267
3
43.37%
10
3.5
0.869%
0%
27%
75%
238.03

01/03/22
89.44
1.00
2
896,555
1.3
54.08%
10
1.8
0.746%
0.0%
20%
100%
88.45

30/04/19
245.70
1.00
11
693,977
3
43.14%
10
3.5
0.787%
0%
28%
85%
244.73

01/07/22
54.92
1.00
49
22,470,425
3
69.99%
10
3.5
1.653%
0.0%
35%
50%
53.98

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year period for 
grant dates up to 2016 and from the company’s share price volatility from 2017.

151

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTS28 SHARE-BASED PAYMENTS   CONTINUED
Share Incentive Plan (“SIP”)
Under the terms of the SIP, the board or the trustees of the Employee Benefit Trust grant free shares to every employee under an HMRC-
approved SIP. Awards must be held in trust for a period of at least three years after grant date and become exercisable at this date. There are 
no performance criteria.

Date of grant

14/03/14
02/04/14
19/06/15
27/09/18
25/07/19
18/02/21
13/01/22

28 February 
2022 
no. of shares

Granted during 
the year 
no. of shares

Lapsed during 
the year 
no. of shares

Exercised 
during the year 
no. of shares

28 February 
2023 
no. of shares

Exercise 
price
pence

97,325
5,479
234,977
1,023,547
1,468,324
2,858,690
15,441,664
21,130,006

 –
 –
 –
 –
 –
 –
 –
–

 –
 –
(28,568)
(312,354)
(274,924)
(1,051,920)
(4,989,376)
 (6,657,142)

(18,000)
 –
(37,152)
(266,523)
(444,520)
(44,804)
(332,416)
 (1,143,415)

79,325
5,479
169,257
444,670
748,880
1,761,966
10,119,872
 13,329,449

nil
nil
nil
nil
nil
nil
nil

Exercise period

14/03/17–13/03/24
02/04/17–01/04/24
19/06/18–18/06/25
27/09/21–27/09/28
25/07/22–25/07/29
18/02/24–18/02/31
13/01/25–13/01/32

The SIP options were valued using the Black–Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk-free rate
Expected dividends expressed 
as a dividend yield
Possibility of ceasing 
employment before vesting
Expectations of meeting 
performance criteria
Fair value per option (pence)

14/03/14
50.00
0.00
15
79,325
3
33.33%
10
3
0.976%

0%

44%

100%
50.00

02/04/14
54.75
0.00
1
5,479
3
33.20%
10
3
1.143%

0%

37%

100%
54.75

19/06/15
28.00
0.00
53
169,257
3
35.89%
10
3
0.979%

0%

31%

100%
28.00

27/09/18
213.10
0.00
478
444,670
3
42.75%
10
3.5
0.883%

0%

40%

100%
213.10

25/07/19
226.00
0.00
853
748,880
3
41.77%
10
3.5
0.462%

0%

38%

18/02/21
369.40
0.00
1,809
1,761,966
3
36.56%
10
3.5
0.004%

0%

45%

100%
226.00

100%
369.40

13/01/22
111.55
0.00
3,227
10,119,872
3
36.56%
10
3.5
0.896%

0%

49%

100%
111.55

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year period up 
to 2016 and from the company’s share price volatility from 2017.

152

NOTES TO THE FINANCIAL STATEMENTSCONTINUEDBOOHOO GROUP PLCFINANCIAL STATEMENTSSave As You Earn (“SAYE”) scheme
Under the terms of the SAYE scheme, the board or the trustees of the Employee Benefit Trust grants options to purchase ordinary shares 
in the company to employees who enter into an HMRC-approved SAYE scheme for a term of three years. Options are granted at up to a 
20% discount to the market price of the shares on the day preceding the date of offer and are exercisable for a period of six months after 
completion of the SAYE contract.

Date of grant

06/11/17
31/10/18
30/10/19
03/11/20
01/12/21
07/11/22

28 February 
2020 
no. of shares

Granted during 
the year 
no. of shares

Lapsed during 
the year 
no. of shares

Exercised 
during the year 
no. of shares

28 February 
2023 
no. of shares

13,206
783,126
902,889
772,347
5,616,301
–
8,087,869

 –
 –
 –
 –
 –
32,160,360
32,160,360

(13,206)
(782,937)
(811,644)
(640,246)
(4,839,389)
(2,442,480)
 (9,529,902)

 –
 –
 –
 –
 –
 –
–

–
189
91,245
132,101
776,912
29,717,880
 30,718,327

Exercise 
price
pence

169.00
189.88
216.92
268.96
154.58
30.00

Exercise period

06/11/20–06/05/21
31/10/21–30/04/22
30/10/22–30/04/23
03/11/23–03/05/24
01/12/24–01/06/25
01/12/25–01/06/26

The SAYE options were valued using the Black-Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk-free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

06/11/17
209.25
169.00
–
–
3
41.67%
3.5
3.0
0.513%
0.0%
44%
100%
76.86

31/10/18
212.90
189.88
1
189
3
43.36%
3.5
3.0
0.760%
0.0%
45%
100%
72.90

30/10/19
265.00
216.92
48
91,245
3
40.39%
3.5
3.0
0.463%
0.0%
76%
100%
93.94

03/11/20
272.95
268.96
93
132,101
3
36.56%
3.5
3.0
0.075%
0.0%
93%
100%
69.56

01/12/21
165.20
154.58
269
776,912
3
36.56%
3.5
3.0
0.592%
0.0%
87%
100%
46.39

07/11/22
45.20
30.00
1,062
29,717,880
3
78.50%
3.5
3.0
3.275%
0.0%
54%
100%
28.27

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three-year period for 
grant dates up to 2016 and from the company’s share price volatility from 2017.

29 CAPITAL COMMITMENTS
Capital expenditure contracted for at the end of the reporting year, but not yet incurred, is as follows:

Property, plant and equipment at warehousing facilities

2023
£ million

17.0

2022
£ million

21.8

30 CONTINGENT LIABILITIES
From time to time, the group can be subject to various legal proceedings and claims that arise in the ordinary course of business, which may 
include cases relating to the group’s brand and trading name. All such cases brought against the group are robustly defended and a liability is 
recorded only when it is probable that the case will result in a future economic outflow and that the outflow can be reliably measured.

153

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTSFIVE-YEAR GROUP STATEMENT OF
COMPREHENSIVE INCOME – UNAUDITED

Revenue
Cost of sales
Gross profit

Distribution costs
Administrative expenses
Other income
Operating profit/(loss)

Net finance income/(expense)
Profit/(loss) before tax

Taxation

Profit/(loss) for the year

Other comprehensive income/(expense) for the year, net of income tax
Impact of adoption of IFRS 16
Net fair value gain/(loss) on cash flow hedges
Total comprehensive income/(loss) for the year

Total comprehensive income attributable to:
Owners of the parent
Non-controlling interests
Total comprehensive income/(loss)

Earnings/(loss) per share
Basic
Diluted

2019
£ million

856.9
(387.9)
469.0

(207.1)
(203.4)
0.2
58.7

1.2
59.9

(12.4)

47.5

–
(0.1)
47.4

43.5
3.9
47.4

3.78p
3.71p

2020
£ million

1,234.9
(568.6)
666.3

(278.3)
(297.3)
0.2
90.9

1.3
92.2

(19.3)

72.9

(0.5)
(12.3)
60.1

50.9
9.2
60.1

5.48p
5.35p

2021
£ million

1,745.3
(800.1)
945.2

(422.0)
(400.1)
1.0
124.1

0.6
124.7

(31.3)

93.4

–
30.2
123.6

120.9
2.7
123.6

7.43p
7.25p

2022
£ million

1,982.8
(941.7)
1,041.1

(516.5)
(515.3)
0.1
9.4

(1.6)
7.8

(11.8)

(4.0)

–
(15.5)
(19.5)

(19.5)
–
(19.5)

2023
£ million

1,768.7
(873.5)
895.2

(447.9)
(529.7)
0.2
(82.2)

(8.5)
(90.7)

15.1

(75.6)

–
(12.5)
(88.1)

(88.1)
–
(88.1)

(0.32)p
(0.32)p

(6.13)p
(6.13)p

154

BOOHOO GROUP PLCFINANCIAL STATEMENTSFIVE-YEAR GROUP STATEMENT OF
FINANCIAL POSITION – UNAUDITED

Non-current assets
Current assets
Total assets

Equity attributable to the owners of the parent
Non-controlling interest
Current liabilities
Non-current liabilities
Total liabilities, capital and reserves

2019
£ million

2020
£ million

143.5
296.3
439.8

262.0
8.4
162.1
7.3
439.8

186.6
382.9
569.5

310.6
17.3
217.9
23.7
569.5

2021
£ million

292.9
483.0
775.9

472.5
–
285.7
17.7
775.9

2022
£ million

537.7
460.7
998.4

464.3
–
461.7
72.4
998.4

FIVE-YEAR GROUP CASH FLOW STATEMENT – UNAUDITED

2019
£ million

2020
£ million

2021
£ million

2022
£ million

Net cash generated from operating activities
Net cash used in investing activities
Net cash generated from/(used in) financing activities
Net movement in cash and cash equivalents

Opening cash and cash equivalents
Closing cash and cash equivalents

101.5
(45.7)
(0.6)
55.2

142.6
197.8

115.7
(43.8)
(24.3)
47.6

197.8
245.4

162.8
(283.4)
151.2
30.6

245.4
276.0

10.3
(261.5)
76.5
(174.7)

276.0
101.3

2023
£ million

678.6
547.1
1,225.7

400.0
–
347.8
477.9
1,225.7

2023
£ million

136.7
(103.3)
196.2
229.6

101.3
330.9

155

ANNUAL REPORT & ACCOUNTS 2023FINANCIAL STATEMENTSSHAREHOLDER INFORMATION

REGISTERED ADDRESS OF COMPANY
Registered in Jersey, number 114397

3rd Floor, 44 Esplanade, St Helier, Jersey, JE4 9WG

HEAD OFFICE
49–51 Dale Street
Manchester
M1 2HF

COMPANY SECRETARY
Thomas Kershaw

CORPORATE WEBSITE

www.boohooplc.com

NOMINATED ADVISER AND JOINT BROKER
Zeus Capital

82 King Street 
Manchester 
M2 4WQ

10 Old Burlington Street
London
W1S 3AG

JOINT BROKER
Jefferies International
100 Bishopsgate
London 
EC2N 4JL

INDEPENDENT AUDITORS
PKF Littlejohn LLP
15 Westferry Circus
London
E14 4HD

SOLICITORS
TLT LLP
3 Hardman Square
Manchester
M3 3EB

Pannone Corporate LLP
378–380 Deansgate
Manchester
M3 4LY

Ogier
Ogier House
The Esplanade
St Helier
Jersey
JE4 9WG

Addleshaw Goddard LLP
One St Peter Square
Manchester
M2 3DE

Ashurst LLP
London Fruit and Wool Exchange
1 Duval Square
London
E1 6PW

FINANCIAL PR
Buchanan
107 Cheapside
London
EC2V 6DN

COMPANY REGISTRARS
Computershare Investor Services 
(Jersey) Limited 
13 Castle Street
St Helier, Jersey
JE1 1ES

PRINCIPAL BANKERS
HSBC Bank
4 Hardman Square
Spinningfields
Manchester
M3 3EB 

156

BOOHOO GROUP PLCFINANCIAL STATEMENTSThe production of this report supports the work of the 
Woodland Trust, the UK’s leading woodland conservation 

charity. Each tree planted will grow into a vital carbon store, 

helping to reduce environmental impact as well as creating 
natural havens for wildlife and people.

BOOHOO GROUP PLC

3rd Floor 
44 Esplanade 
St Helier 
Jersey, JE4 9WG

Registered number 114397