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BOOHOO.COM PLC
ANNUAL REPORT
AND ACCOUNTS 2018

WELCOME

BOOHOO.COM PLC IS A LEADING  
ONLINE FASHION RETAIL GROUP.  
ITS BRANDS BOOHOO, BOOHOOMAN, 
PRETTYLITTLETHING AND NASTY GAL  
TARGET FASHION-CONSCIOUS  
16 TO 30 YEAR OLDS IN THE UK  
AND INTERNATIONALLY.

04READ MORE ABOUT 

OUR AWARD 
WINNING BUSINESS

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

01

CONTENTS

STRATEGIC REPORT
02  Group financial and  
operational highlights

04  At a glance
06  Group structure and brands
08  Our business model,  
ambition and strategy
10  Chairman’s statement
12  Review of the business
18  Financial review
22  Risk management
25  Social responsibility

GOVERNANCE
28  Board of directors
30  Corporate governance report
33  Directors’ report
36  Directors’ remuneration report
48  Statement of directors’ responsibility  
in respect of the annual report 
and financial statements

FINANCIAL STATEMENTS
49  Independent auditors’ report to the 
members of boohoo.com plc

53  Consolidated statement  
of comprehensive income
54  Consolidated statement  
of financial position
55  Consolidated statement  
of changes in equity

56  Consolidated cash flow statement
57  Notes to the financial statements
77 

Independent auditors’ report to the 
members of boohoo.com plc

80  Company statement  

of comprehensive income

81  Company statement  
of financial position
82  Company statement  

of changes in equity

83  Company cash flow statement
84  Notes to the company  
financial statements
88  Five year group statement  
of comprehensive income 
89  Five year financial summaries
90  Shareholder information

02READ MORE ABOUT 

OUR HIGHLIGHTS OF 
THE YEAR

12READ MORE ABOUT  

OUR PERFORMANCE 
DURING THE YEAR

VISIT US ONLINE AT  
WWW.BOOHOOPLC.COM

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS02

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

GROUP FINANCIAL AND  
OPERATIONAL HIGHLIGHTS

PRETTYLITTLETHING
 › Revenue £181.3 million 
(up 228% on 12-month 
comparative period) 

 › Gross margin 55.2% (retail 
gross margin 57.2% (2017 
12-month comparative: 57.3%))

NASTY GAL
 › Revenue £24.4 million
 › Revenue and customer  

growth both strong from  
start-up on 1 March 2017

 › Gross margin 59.6%

FINANCIAL HIGHLIGHTS

GROUP
 › Revenue £579.8 million,  

up 97% (92% CER1)

boohoo
 › Revenue £374.1 million,  

up 32% (29% CER)

 › Gross margin 51.2%, down 
330bps, driven by planned 
investments in the customer 
proposition (retail gross margin 
53.4% (2017: 56.1%))

 › Strong revenue growth across 

all geographies with UK up 95% 
and international up 99%

 › Gross margin 52.8%  

(2017: 54.6%)

 › Adjusted EBITDA  

£56.9 million, 9.8% of revenue 
(2017: £35.6 million, 12.1%)

 › Adjusted profit before  

tax £51.0 million  
(2017: £31.9 million)

 › Strong balance sheet with  
net cash of £133.0 million 
(2017: £58.4 million), following 
£50 million share placing  
and with robust operating cash 
flow of £76.2 million  
(2017: £36.1 million)

1  CER designates Constant Exchange Rate translation of foreign currency revenue, which gives a truer indication  

of the performance in international markets by removing year-to-year exchange rate movements when local currency  
sales are converted to sterling.

2 Active customers defined as having shopped in the last year.

Revenue
Gross profit
Gross margin
Adjusted EBITDA1
% of revenue
Adjusted EBIT2
% of revenue
Adjusted profit before tax3
Profit before tax
Adjusted diluted earnings per share4
Diluted earnings per share
Net cash5 at year end

2018
£m

579.8
306.4
52.8%
56.9
9.8%
50.4
8.7%
51.0
43.3
3.23p
2.71p
133.0

2017
£m

294.6
160.8
54.6%
35.6
12.1%
31.2
10.6%
31.9
30.9
2.20p
2.16p
58.4

Change

+97%
+90%
-180bps
+60%
-230bps
+61%
-190bps
+60%
+40%
+47%
+25%
+£74.6 million

1  Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges  

and option gain on PrettyLittleThing acquisition (2017). 

2 Adjusted EBIT is calculated as profit before tax, interest, share-based payment charges, amortisation of acquired 

PrettyLittleThing and Nasty Gal intangible assets and option gain on PrettyLittleThing acquisition (2017).

3 Adjusted profit before tax is calculated as profit before tax, excluding share-based payment charges, amortisation  

of acquired PrettyLittleThing and Nasty Gal intangible assets and option gain on PrettyLittleThing acquisition (2017).

4 Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired 

PrettyLittleThing and Nasty Gal intangible assets, share-based payment charges and option gain on PrettyLittleThing 
acquisition (2017).

5 Net cash is cash less borrowings.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

03

OPERATIONAL HIGHLIGHTS

GROUP
 › Distribution centre extension 
build complete, fit-out on 
schedule, sufficient for over  
£1 billion future group operation

boohoo
 › 6.4 million active customers2, 

PRETTYLITTLETHING
 › 3.0 million active customers,  

up 22% on prior year

up 128% on prior year

 › Transition to new website 
platform complete across 
all markets, with stability, 
flexibility and performance 
improvements

 › Significant investments in 

customer service improving  
the customer proposition

 › Increasing momentum in  

brand awareness driving growth 
in customer numbers
 › High profile celebrity 

associations driving traffic  
and international expansion

NASTY GAL
 › 0.4 million active customers
 › Product range built to over 
5,000 lines in 12 months

 › International appeal outside of 
US growing, increasing revenue

 › New offices in Manchester  

to support a growing 
operational team and  
in Los Angeles focussing  
on marketing

REVENUE

2018

2017

2016

ADJUSTED EBITDA

2018

2017

2016

PROFIT BEFORE TAX

2018

2017

2016

 £579.8m
 £294.6m
 £195.4m

 £56.9m
 £35.6m
 £18.7m

 £43.3m
 £30.9m
 £15.7m

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS04

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

AT A GLANCE

A WINNING BUSINESS

BOOHOO.COM PLC IS A LEADING ONLINE FASHION 
RETAIL GROUP, HOME TO A PORTFOLIO OF PURE-
PLAY FASHION BRANDS WITH A PRESENCE IN THE  
UK AND GLOBALLY.

AWARDS 
BOOHOO CONTINUES TO BE RECOGNISED EXTERNALLY FOR BOTH ITS PRODUCT  
AND ONLINE SHOPPING EXPERIENCE AND HAS WON NUMEROUS AWARDS.

2014

2015

 › Reveal Online Fashion Awards 

 › Lorraine High Street Award win 

Best Online retailer

 › Special achievement award – 

2016

2017

 › Lorraine High Street Award  
win Best Online Retailer,  
Best Curvy Collection

 › UK Stock Market Awards – 
AIM Company of the Year, 
Growth Company of the Year

Burnley Business Awards

 › Best Online Retailer – 

 › City A.M. Business of the  

Year Award

 › U magazine (Ireland) – winners 
Best Exclusive Online Store

 › Fabulous High Street Fashion 
Awards – Best Place to shop 
for Fashion under £30, best 
Party Wear

Cosmopolitan #FashFest 
Fashion Awards

 › Best Exclusive Online  
Retailer – U Magazine  
High Street Awards

 › Fabulous High Street Awards 
– Best for Partywear, Best for 
Curves, Best Online shop,  
Best for under £30

– Best for a Bargain, Best  
one-stop Shop, Best online 
Shop of the Year

 › Lorraine Awards –  

Best Online Retailer 

 › Cosmopolitan Magazine 

Fashion Awards –  
Best for Curves

 › U Magazine High Street Style 
awards – Best online Retailer

 › Fabulous High Street Fashion 
awards – Fabulous online one-
stop Shop, Fabulous for Curves

 › Manchester Evening News – 

Business of the Year  
(over £100 million)

 › Drapers awards – Best Fashion 
Pure-play Etailer of the Year

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

05

 REVENUE BY REGION

UNITED KINGDOM 

 £355.6m

UNITED STATES 

 £92.7m

REST OF EUROPE 

 £66.3m

REST OF THE WORLD 

 £65.2m

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS06

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

GROUP STRUCTURE AND BRANDS

 ABOUT OUR GROUP 
AND OUR BRANDS

BOOHOO.COM PLC OWNS THE BRANDS BOOHOO, BOOHOOMAN, 
PRETTYLITTLETHING AND NASTY GAL AND DESIGNS, SOURCES, 
MARKETS AND SELLS CLOTHING, SHOES, ACCESSORIES AND BEAUTY 
PRODUCTS TARGETED AT 16-30 YEAR OLD CONSUMERS IN THE UK 
AND INTERNATIONALLY. THE GROUP HAS A STRONG PRESENCE IN 
THE UK, US, AUSTRALIA AND IRELAND, AND SELLS PRODUCTS TO 
CUSTOMERS IN ALMOST EVERY COUNTRY IN THE WORLD.

boohoo
Founded in Manchester in 2006, boohoo is an 
inclusive and innovative brand targeting young, 
value-orientated customers. For over 11 years, 
boohoo has been pushing boundaries to bring 
its customers up-to-date and inspirational 
fashion, 24/7. boohoo has grown rapidly in the 
UK and internationally, expanding its offering 
with range extensions into menswear, through 
boohooMAN, and now has over six million 
active customers.

Currently boohoo operates through English, 
French, German, Italian and Spanish language 
websites. Products are designed, sourced 
and subsequently distributed globally from a 
central UK warehouse. Hundreds of products 
are added to the website each week, uploaded 
via the company’s on-site photography and  
art studio and displayed in gallery photos.  
The speed and agility of the company ensures 
it is first to market with the latest on-trend 
styles and fashion.

PRETTYLITTLETHING
The group acquired a 66% interest in 
PrettyLittleThing.com Limited on 3 January 
2017 and has an option to buy the non-
controlling interest of 34% on 14 March 
2022 for market value or less, subject to 
performance criteria.

Founded in 2012, PrettyLittleThing originated 
as an accessories-only website. Since then 
it has grown into a forward-thinking fashion 
brand aimed at bringing affordable style to 
young female fashion breakers and makers.  
It has experienced rapid growth since 
inception and continues to grow rapidly.  
The business is all about the right here, right 
now, not just anticipating trends but creating 
them, taking inspiration from the catwalk, 
celebrities and influencers and making sure 
products are available for the customer to 
shop online before they are available anywhere 
else. PrettyLittleThing now has three million 
active customers.

NASTY GAL
The group acquired the Nasty Gal brand 
(trademarks and customer lists) on  
28 February 2017.

Founded by Sophia Amoruso in 2006, 
Nasty Gal is a bold and distinctive brand for 
fashion-forward, free-thinking young women, 
offering limited edition clothing to a global 
audience. The brand’s largest market so far has 
been in the USA and has a global reach with 
enormous potential for growth.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

07

THE GROUP
BOOHOO.COM PLC

OUR BRANDS

WHAT WE DO

SELL

CLOTHES

DESIGN

SHOES

ACCESSORIES

MARKET

BEAUTY 
PRODUCTS

SOURCE

TARGET GROUP

Globally

16 TO 30
YEAR-OLDS

On own website  
and other online  
third parties’

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS08

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

OUR BUSINESS MODEL, AMBITION AND STRATEGY

 HOW WE RUN  
OUR BUSINESS

“ WE ARE ENTIRELY FOCUSSED ON OUR CUSTOMERS AND  
EVERY ELEMENT OF OUR MODEL BEGINS AND ENDS WITH 
THEM. WE ENGAGE, WE LISTEN, WE LEARN, WE CREATE 
AND REPEAT.”

BUSINESS MODEL

DESIGN

Our speed, agility and market knowledge 
ensures we deliver attention-demanding, 
aspirational style before others.

E N GAGE

T
N
E
M
E
G
A
G
N
E

Through two-way 
social media contact, 
we recruit, connect 
with and constantly 
learn from our brand 
evangelists.

CORE

O U R
CU S TOM E R S

E
T
A
E
R

C

L

I

S
T
E
N

Our sourcing 
ability and supply 
chain management 
delivers outstanding 
product value.

V
A
L
U
E

LEAR N

We are differentiated by our inclusiveness, 
the breadth of our product ranges and the 
way we connect with customers.

BRAND S

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

09

BUSINESS MODEL

VISION AND AMBITION

PRODUCT STRATEGY

boohoo
boohoo’s strategy is to be the 
young person’s fashion best 
friend, offering the most up-to-
date fashion at incredible prices 
with an unbeatable choice, great 
quality and excellent service. 
The brand’s core values are fun, 
fashion, social and inclusive. This 
translates into a product range 
for every young woman and man 
around the world.

PRETTYLITTLETHING
PrettyLittleThing’s product 
strategy is to be a youthful trend 
leader in online women’s fashion, 
offering a wide range of products 
at great prices, supported by an 
engaging global social media 
presence. The brand aims to  
let every girl feel like a celebrity 
with her clothes.

NASTY GAL
The Nasty Gal brand has strong 
consumer awareness, particularly 
in the USA, and an even greater 
global potential. Nasty Gal’s 
product strategy is to create 
distinct, aspirational fashions 
drawing on the unique DNA  
of the brand’s heritage.

The group’s ambition and growth 
prospects are underpinned by 
forecast growth in both the 
domestic and international 
online fashion retail markets, a 
highly efficient product sourcing 
model and a robust infrastructure 
development plan.

Our vision is to be leading the 
e-commerce fashion market 
for 16 to 30 year-olds, which we 
will drive through our strategic 
priorities:

INSIGHT 
CREATING A COMPETITIVE  
CUSTOMER PROPOSITION 

INVESTMENT
DELIVERING ORGANIC 
GROWTH TO INCREASE 
MARKET SHARE 

INNOVATION
DRIVING CUSTOMER 
ENGAGEMENT 

INTEGRATION
INTEGRATING  
NEW BRANDS

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS10

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

CHAIRMAN’S STATEMENT

 BUILDING A  
SUCCESSFUL GROUP

“ THE DIVERSIFICATION OF THE GROUP FOLLOWING THE 
ACQUISITION LAST YEAR OF PRETTYLITTLETHING AND NASTY 
GAL HAS GIVEN THE GROUP A SIGNIFICANT INCREASE IN 
SCALE AND FUTURE POTENTIAL. TRADING HAS BEEN HIGHLY 
SUCCESSFUL, DESPITE WEAK CONDITIONS IN THE UK RETAIL 
SECTOR AND, AGAINST MORE CHALLENGING COMPARATIVES, 
GROWTH HAS BEEN STRONG WHILST INTERNATIONAL GROWTH 
IS ACCELERATING.”

The growth in revenues has required a 
significant investment in infrastructure:  
a new distribution centre in Burnley has been 
built on schedule and fit-out is underway; 
new offices in Burnley for a larger customer 
services team have been completed; and 
Nasty Gal has moved into new office facilities 
in Los Angeles and in Manchester, adjacent 
to the boohoo head office. Technological 
improvements continue to improve the 
website, app and the customer journey, 
including faster refunds for overseas 
customers and improved delivery options.

This has been accomplished by a great team 
working together and I wish to congratulate 
Mahmud, Carol and the management team 
on another year of success and to extend 
my appreciation to every employee in the 
group for their efforts that have made this 
achievement possible.

Peter Williams
Chairman
25 April 2018

GROUP REVENUE 

 £579.8m

REVENUE UP BY 97%

GROSS PROFIT 

 £306.4m

GROSS MARGIN OF 52.8%

ADJUSTED EBITDA 

 £56.9m

UP BY 60%

BASIC EARNINGS PER SHARE 

 2.78p

UP BY 27% 

This is now my fourth year as chairman of 
boohoo and it gives me the greatest pleasure 
to report another set of outstanding results 
for the group. There has been a significant 
step-change in the size and scale of the group’s 
operations, following last year’s acquisitions 
of PrettyLittleThing and Nasty Gal. Not only 
that, but all of our brands continue to perform 
extremely well, with outstanding revenue 
growth and solid profitability.

Group revenue growth was 97%, with  
revenue reaching £ 579.8 million. Growth in 
boohoo revenue was 32% and the outstanding 
like-for-like growth of PrettyLittleThing of 
228% has been complemented by Nasty Gal’s 
achieving £24.4 million in its first year under 
new ownership. All the brands have performed 
very well in the UK, which is the largest market 
for the group, whilst international growth has 
been very impressive.

Profitability of the group was also very  
strong with adjusted EBITDA of £56.9 million, 
up 60% on the prior year, at 9.8% of revenue 
compared to 12.1% in the prior year. Profit 
before tax was up 40% at £43.3 million  
and earnings per share was 2.78p compared  
to 2.19p last year.

It is particularly gratifying to see the progress 
of the group in international markets, where 
the continued growth rate underlines the fact 
that there is so much opportunity for even 
more success for each brand overseas. Whilst 
growth in our key markets remains robust, this 
year has been marked by a real acceleration in a 
number of European countries as we break into 
those markets, with potential for a substantial 
increase in business.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC
ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

11
11

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS12

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

REVIEW OF THE BUSINESS

 PERFORMANCE DURING 
THE YEAR

“ AN OUTSTANDING YEAR, WITH THE INTEGRATION OF 
PRETTYLITTLETHING AND NASTY GAL ADDING TO THE  
ALREADY SUCCESSFUL BOOHOO BRAND AND INTRODUCING  
A STEP-CHANGE TO THE REVENUE AND PROFITS OF THE GROUP.”

OVERVIEW

Revenue
Gross profit
Gross margin
EBITDA
% of revenue
Profit before tax
Diluted earnings per share
Net cash1 at year end
Underlying:
Adjusted EBITDA2
% of revenue
Adjusted EBIT3
% of revenue
Adjusted profit before tax4
Adjusted diluted earnings per share5

2018
£000

579,800
306,355
52.8%
53,663
9.3%
43,313
2.71
133,047

56,932
9.8%
50,403
8.7%
51,031
3.23p

2017
£000

294,635
160,829
54.6%
35,073
11.9%
30,945
2.16p
58,420

35,563
12.1%
31,232
10.6%
31,869
2.20p

Change

+97%
+90%
-180bps
+53%
-265bps
+40%
+25%
+£74.6m

+60%
-230bps
+61%
-190bps
+60%
+47%

1  Net cash is cash less borrowings.
2 Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges  

and option gain on PrettyLittleThing acquisition (2017).

3 Adjusted EBIT is calculated as profit before tax, interest, share-based payment charges, amortisation of acquired 

PrettyLittleThing and Nasty Gal intangible assets and option gain on PrettyLittleThing acquisition (2017).

4 Adjusted profit before tax is calculated as profit before tax, excluding share-based payment charges and amortisation  

of acquired intangible assets and option gain on PrettyLittleThing acquisition (2017).

5 Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired intangibles, 

share-based payment charges and option gain on PrettyLittleThing acquisition (2017).

Our enlarged group distribution centre in Burnley will be ready for use in early 2019.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

13

REVENUE BY BRAND

n
BOOHOO
£374.1m
n
PRETTYLITTLETHING
£181.2m
n
NASTY GAL
£24.4m

REVENUE BY REGION

n
UNITED KINGDOM
£355.6m
n
UNITED STATES
£92.7m
n
REST OF EUROPE
£66.3m
n
REST OF WORLD
£65.2m

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS14

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

REVIEW OF THE BUSINESS 
CONTINUED

BOOHOO REVENUE 

  £374.1m

INCREASE OF 32% ON 2017

OVERVIEW
The group made great progress during the year,  
integrating a new company, PrettyLittleThing, 
and a new brand, Nasty Gal, into the 
boohoo group. Revenue from boohoo 
continued to grow strongly, whilst there 
has been an exceptional performance from 
PrettyLittleThing, and Nasty Gal exceeded 
our estimates in its first year. Against a backdrop 
of difficult trading in the UK clothing sector, 
the group continued to perform well, gaining 
market share in the expanding online sector. 
Our international business showed much higher 
growth rates and we are particularly pleased 
with its gathering momentum. The group 
despatched 22 million orders to 9.8 million 
active customer accounts across all its brands, 
achieving total revenue of £579.8 million.

We raised £50 million from a share placing 
during the year, for investment in building  
and automation of our new distribution centre 
and, combined with significant cash generation 
by the group, our net cash balance rose to 
£133.0 million. Capital investment during the 
year amounted to £46.4 million, much of this 
being for our distribution centre extension, 
with capital commitments at the end of the 
year of £28 million.

Distribution centre
Our group distribution centre in Burnley 
has been enlarged by a new building, with 
a footprint of 166,000 square feet, now 
complete and undergoing fit-out ready for 
use in early 2019. A key aspect of the new 
facility will be the introduction of a significant 
amount of automation, which will greatly 
improve picking efficiency and have a short 
payback period on the capital invested. 
The enlarged facility will be sufficient for an 
operation capable of generating over £1 billion 
in net sales. We have also opened substantial 
employee welfare facilities at the distribution 
and customer services centre, which include 
a gym, exercise studio, leisure facilities and 
subsidised canteen. PrettyLittleThing is to 
move into its own warehouse in the first 
half of the FY19 financial year. This brings 
incremental sales capacity in addition to 
that in our Burnley operations, will help 

underpin our infrastructure needs and add 
further operational flexibility for the group. 
It represents a significant milestone as we 
develop a distribution network capable of 
generating £3 billion of net sales globally,  
in line with our vision to lead the fashion 
eCommerce market. 

BOOHOO AND BOOHOOMAN
Performance
Revenue for the year increased to  
£374.1 million, up 32% (29% CER)  
on the previous year. 

Revenue growth in the UK, the largest 
geographic market, has been robust and 
international growth very strong as the reach 
and appeal of the brand increases. Additional 
breadth in the product range has contributed 
to revenue growth, with several new product 
categories introduced in the year. 

Product
boohoo’s comprehensive range of clothing, 
footwear, accessories and beauty products 
has continued to grow during the year, with 
new additions and greater depth in ranges. 
Our extended women’s size ranges of plus 
size and curve, petite and tall have performed 
extremely well and new additions such as 
premium, soft tailoring, lingerie, maternity and 
athleisure have contributed to revenue growth 
and to attracting a more diverse customer 
base. Menswear has continued to perform 
very well, with a rapidly growing and more 
comprehensive product line. Introductions this 
year included big and tall sizing, an extended 
activewear line and a MAN logo range. 

Our offering changes daily, with hundreds  
of new styles added and the very latest fashions 
appearing within days or weeks of trends 
being spotted by our fashion experts and 
offered to our customers at affordable prices. 
The breadth of the range makes boohoo a 
destination to which customers keep returning 
to find their desired items with ease.

Marketing
Marketing activity is focussed on a successful 
formula of a mix of media, including social 
media influencers, bloggers, TV, outdoor, 

email, students and digital acquisition channels. 
Our Instagram site has greatly increased  
its reach, with followers doubling this year and 
content much increased. Our social media 
presence continues to grow and we now have 
4.8 million followers on Instagram, 2.7 million 
Facebook likes and 0.6 million followers  
on Twitter.

Customer interaction
Active customer numbers over the last  
12 months increased by 22% to 6.4 million. 
Conversion rate to sale increased from 
4.0% to 4.3% of sessions, when measured 
on website statistics alone, in order to 
remove duplicated sessions on the app. 
Order frequency remained unchanged with 
customers placing an order with us, on average, 
2.13 times in 12 months, whilst the number of 
items per basket rose 6% to 3.06. 

We have continued to refine the customer 
proposition with free returns and next day 
delivery available in more overseas markets. 
Future developments will include more 
country-specific websites and even faster 
customer service response times.

boohoo Premier, offering unlimited shipping 
for an annual fee and introduced in late 2016  
in the UK, has continued to attract many  
new subscribers. We have introduced several 
new payment types in overseas markets,  
in line with our aim to attain best-in-class 
customer service.

Technology
All our remaining regional websites were 
successfully migrated to the new website 
platform during the year. The new platform  
has proven to have superior stability, with  
no downtime during the peak Black Friday  
and pre-Christmas periods, greater flexibility 
for development and faster response times  
for customers.

We have continued to increase our use of 
cloud platforms for scalability and resilience  
of our systems. A continual programme  
of app improvement and development  
is ongoing, including roll-out of the app  
to more international markets.  

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC
ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

15
15

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS16

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

REVIEW OF THE BUSINESS 
CONTINUED

PRETTYLITTLETHING REVENUE 

 £181.2m

REVENUE GROWTH OF 228%

We have now implemented an image 
recognition capability. The first 
implementation of this technology allows 
customers to upload an image and find similar 
products from the boohoo range. We are 
experimenting with other uses of this in, for 
example, outfit builder, shop the look and other 
uses. boohooMAN launched apps for the UK, 
US and Australian markets during the year. All 
our sites are optimised for mobile browsing, whilst 
mobile device use continues to rise and now 
accounts for 73% of sessions. 

PRETTYLITTLETHING
Performance
PrettyLittleThing (PLT) achieved outstanding 
revenue growth of 228% over the comparable 
12-month period and 209% in the like-for-like 
two-month post-acquisition period. The UK is 
the brand’s largest market, where revenue growth 
and market share have increased significantly. 
International sales growth has been exceptionally 
strong, up 364%. The international markets have 
enormous potential to grow given our relatively 
small market share in large opportunity markets 
including the USA, France and the rest of 
continental Europe. Gross margin has remained 
strong at 55.2% (2017 12-month comparative: 
56.8%), with retail gross margin at 57.2%  
(2017 12-month comparative: 57.3%). 

Product
PLT brings the latest and most relevant celebrity 
looks at affordable prices to our customers, with 
a choice of over 12,500 styles and new items 
available daily. We have widened our product 
range in the year to include higher price point 
premium categories, more beauty products 
and, from September 2017, a shape range. We 
launched two celebrity collections in the year with 
Kourtney Kardashian (October 2017) and Olivia 
Culpo (August 2017), which attracted significant 
global media interest across both traditional and 
social media channels. Our new curve, shape, 
plus and petite ranges have proved popular 
with customers in all markets and we have also 
introduced an activewear range.

Marketing
Social media advertising is highly effective in 
reaching our target audience and we have seen 
the number of our followers increase significantly 
across all social media platforms. Our celebrity 
collaborations with Kourtney Kardashian, 
Kylie Jenner and Olivia Culpo have also been 
instrumental in raising brand awareness globally 
and the brand is recognised by the younger 
generation as one of the hottest in the UK.

Customer interaction
The number of country-specific websites 
increased to seven following the addition of 
our first foreign language website in French, 
with more foreign language websites set to be 
launched in the 2019 financial year. We have also 
strengthened our overall customer proposition 
and during the 2019 financial year there will be 
a continued focus on enhancing the customer 
experience, with the launch of fully tracked 
returns portals planned for Q1 of the financial 
year across multiple international markets.

Active customer numbers over the last  
12 months increased by 128% to 3.0 million. 
We have 1.2 million followers on Facebook 
(an increase of 51% in 12 months), 0.3 million 
followers on Twitter, 3.3 million Instagram 
followers (an increase of 106% in 12 months), 
2.0 million YouTube views as well as a presence 
on several other social media channels.

Significant investment has been made, and 
continues to be made, in our customer services 
team, enabling us to deliver market leading 
customer service across multiple platforms.

Technology
We have continued to invest in our technology 
infrastructure to enable us to support the 
growth of the business, as well as to offer 
the best quality customer proposition. 
Development has been underway throughout 
the year to enhance our websites to support 
the increasing product range and make the 
customer’s shopping experience as seamless 
as possible. We have continued to invest in 
the development of our app which operates 
on both iOS and Android, with 20% of all 
customer visits coming via the app in the 2018 
financial year, up from 10% in the prior period.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

17

NASTY GAL REVENUE 

 £24.4m

ACHIEVED IN FIRST YEAR UNDER  
NEW OWNERSHIP

NASTY GAL
Performance
From a start-up in March 2017, revenue has 
increased steadily and strongly throughout 
the year. Revenue for the year amounted to 
£24.4 million, which was greater than our 
expectations. It is gratifying to see the growth 
in sales outside of the USA, where Nasty Gal 
predominated under its previous ownership, 
as this is highly encouraging in indicating the 
international appeal of the brand. We have 
invested heavily in marketing to increase 
brand awareness and re-energise the brand, 
concentrating on the key markets of the USA 
and UK initially.

We opened new offices in Los Angeles for our 
US marketing team and in Manchester for the 
expanding design, product and buying teams.

Product
Nasty Gal’s distinctive product offering covers 
higher price points than those of boohoo and 
targets the confident girl who is not afraid 
to be herself. From a new start-up in March 
of this year, the range has increased to a 
comprehensive offering of clothing, shoes  
and accessories. We expect continued 
momentum in revenue growth as the range 
widens and the brand is reactivated through 
targeted marketing.

Marketing
The marketing strategy has focussed on 
building and extending the number of bloggers 
and influencers and staging key media events 
to re-engage customer interest and promote 
brand loyalty. A pop-up store in London 
generated much interest, contributing to a 
growing awareness of the brand in the UK.

Customer interaction
Nasty Gal has six country and regional 
websites, developed since start-up in March 
2017 and Android and iOS apps for the UK, 
US and the Australian markets. 

On social media we have 2.6 million followers 
on Instagram, 1.3 million Facebook likes and 
0.2 million followers on Twitter.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS18

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018
BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

FINANCIAL REVIEW

 FROM STRENGTH  
TO STRENGTH

“ THE GROUP HAS ACHIEVED A STRONG 
PERFORMANCE WITH REVENUES AND PROFITS 
INCREASING IN ALL TERRITORIES.”

KEY PERFORMANCE INDICATORS 

1  Defined as having shopped in the last 12 months.
2 Defined as number of orders in last 12 months divided by number of active customers.
3 Defined as the percentage of orders taken to internet sessions.
4 Calculated as gross sales including sales tax divided by the number of orders.
5 2017 restated on consistent basis as in 2018, based on website sessions only due  

to changing the app platform during 2018.

BOOHOO

PRETTYLITTLETHING

NASTYGAL

ACTIVE 
CUSTOMERS1

2018

2017

NUMBER OF  
ORDERS

2018

2017

ORDER 
FREQUENCY2

2018

2017

+22%

ACTIVE 
CUSTOMERS1

6.4m

2018

+128%

3.0m

ACTIVE 
CUSTOMERS1

2018

0.4m

5.2m

+22%

13.6m

11.1m

2 months 2017

12 months 2017

1.3m

1.3m

NUMBER OF  
ORDERS

2018

2 months 2017

0.5m

12 months 2017 2.6m

+189%

7.5m

NUMBER OF  
ORDERS

2018

0.6m

–

2.13

2.13

ORDER 
FREQUENCY2

2018

2 months 2017

12 months 2017

+28%

2.55

2.0

2.0

ORDER 
FREQUENCY2

2018

1.37

CONVERSION 
RATE TO SALE3

+30BPS

CONVERSION 
RATE TO SALE3

2018

2017

AVERAGE ORDER 
VALUE4

2018

2017

NUMBER OF ITEMS
PER BASKET

2018

2017

4.3%

2018

4.0%5

+4%

£39.25

£37.76

+6%

3.06

2.89

2 months 2017

12 months 2017

AVERAGE ORDER 
VALUE4

2018

2 months 2017

12 months 2017

NUMBER OF ITEMS
PER BASKET

2018

2 months 2017

12 months 2017

–

3.7%

3.7%

3.7%

+5%

£36.05

£33.18

£34.36

+16%

2.43

2.03

2.10

CONVERSION 
RATE TO SALE3

2018

1.7%

AVERAGE ORDER 
VALUE4

2018

£52.82

NUMBER OF ITEMS
PER BASKET

2018

2.89

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

19

GROUP REVENUE BY BRAND

boohoo
PrettyLittleThing
Nasty Gal

2018
£000

374,115
181,269
24,416

2017
£000

283,378
11,257
–

Change

+32%

Change
CER

+29%

579,800

294,635

+97%

+92%

The sales revenue in 2017 above for PrettyLittleThing is for the two months to 28 February 2017 following acquisition. For comparative purposes, 
PrettyLittleThing’s revenue for the twelve months to 28 February 2017 was £55.3 million.

GROUP REVENUE BY GEOGRAPHICAL MARKET

UK
Rest of Europe
USA
Rest of world

2018
£000

355,614
66,281
92,690
65,215

2017
£000

181,981
34,735
40,435
37,484

579,800

294,635

Change

+95%
+91%
+129%
+74%

+97%

CONSOLIDATED INCOME STATEMENT

Revenue
Cost of sales

Gross profit
Gross margin

Operating costs
Other income

Adjusted EBITDA
Adjusted EBITDA margin %

Depreciation 
Amortisation of other intangible assets

Adjusted EBIT

Adjusting items:
Amortisation of acquired PrettyLittleThing and Nasty Gal intangible assets
Equity-settled share-based payment charges
Gain on option to acquire PrettyLittleThing.com Limited

Operating profit

Finance income
Finance expense

Profit before tax
Tax

Profit before tax for the year

Diluted earnings per share

Adjusted profit after tax for the year
Amortisation of acquired PrettyLittleThing and Nasty Gal intangible assets
Share-based payment charges
Gain on option to acquire PrettyLittleThing.com Limited
Adjustment for tax

Profit after tax for the year

Change
CER

+95%
+73%
+121%
+64%

+92%

Change

+97%
+104%

+90%
-180bps

+60%
-230bps

+61%

2018
£000

2017
£000

579,800
(273,445)

294,635
(133,806)

306,355
52.8%

(249,582)
159

56,932
9.8%

(3,997)
(2,532)

50,403

(4,449)
(3,269)
–

160,829
54.6%

(128,723)
3,457

35,563
12.1%

(2,488)
(1,843)

31,232

(434)
(1,895)
1,405

42,685

30,308

+41%

774
(146)

43,313
(7,313)

637
–

30,945
(6,284)

36,000

24,661

2.71p

2.16p

42,310
(4,449)
(3,269)
–
1,408

25,119
(434)
(1,895)
1,405
466

36,000

24,661

+40%

+46%

+25%

+68%

Adjusted profit for the period attributable to shareholders of the company
Adjusted diluted earnings per share

37,610
3.23p

24,916
2.20p

+51%
+47%

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS20

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018
BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

FINANCIAL REVIEW 
CONTINUED

Gross margin reduced from 54.6% to 52.8%, primarily due to an increase in promotional activity, which has in turn increased sales growth,  
and to a lesser extent due to an increase in the proportion of wholesale revenue. 

Operating costs comprise distribution costs and administrative expenses excluding depreciation and amortisation and have slightly decreased  
by 70bps on revenue. Distribution costs have increased with revenue growth and remained broadly in line with the prior year as a percentage  
of revenue. Administrative expenses, which include marketing expenses, have risen due to the combination of revenue growth and the building  
of our infrastructure to support the future business expansion and also remained in line with the prior year percentage of revenue. 

Adjusted EBITDA, which is not a statutory measure, represents earnings before interest, tax, depreciation, amortisation, non-cash share-based 
payments charges and exceptional items. It provides a useful measure of the underlying profitability of the business. Adjusted EBITDA increased 
by 60% from £35.6 million to £56.9 million and, as a percentage of revenue, decreased from 12.1% to 9.8%, due to a combination of investment 
in the customer proposition in boohoo driving revenue growth and to the immaturity of the newly acquired and rapidly growing businesses, 
PrettyLittleThing and Nasty Gal. 

Adjusted profit after tax, as with Adjusted EBITDA, provides another more consistent measure of the underlying profitability of the business by 
removing non-cash amortisation of intangible assets relating to the acquisition of PrettyLittleThing and Nasty Gal (being their trademarks and 
customer lists), share-based payment charges and exceptional items. 

TAXATION
The effective rate of tax for the year was 16.9% (2017: 20.0%), which is less than the blended UK statutory rate of tax for the year of 19.1%  
(2017: 20.0%), due to prior year tax adjustments relating to UK tax incentives on qualifying expenditure.

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

Intangible assets
Property, plant and equipment
Financial assets
Deferred tax asset

Non-current assets

Working capital
Net financial assets
Cash and cash equivalents
Interest-bearing loans and borrowings
Deferred tax liability
Current tax liability

Net assets

2018
£000

30,877
71,994
2,445
6,479

111,795

(30,923)
5,466
142,575
(9,528)
(2,101)
(4,505)

2017
£000

35,446
32,019
231
4,494

72,190

(11,939)
(11,817)
70,330
(11,910)
(2,597)
(3,761)

212,779

100,496

Working capital has reduced primarily due to an increase in payables and accruals relating to our increased trading activity and the acquisition of 
the new brands.

INTANGIBLE AND FIXED ASSET ADDITIONS AND ACQUISITIONS

Acquired intangible and fixed assets

Pretty Little Thing intangible assets
PrettyLittleThing tangible fixed assets

Purchased intangible and fixed assets
Intangible assets

Nasty Gal intangible assets
Patents and licences
Software

Tangible fixed assets

Distribution centre
Offices, office equipment, fixtures and fit-outs
Motor vehicles

2018
£000

2017
£000

–
–

–

–
9
2,403

2,412

33,753
9,991
228

43,972

14,952
994

15,946

16,096
1
2,213

18,310

8,958
3,261
145

12,364

Total intangible and fixed asset additions

46,384

46,620

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

21

LIQUIDITY AND FINANCIAL RESOURCES
Operating cash flow was £76.2 million compared to £36.1 million in the previous year and free cash flow was £29.9 million compared to £5.4 million 
in the previous financial year. Capital expenditure was £46.4 million, which includes a £33.8 million investment in our distribution centre to support 
projected growth in trade. A share placing during the year raised £50 million. The closing cash balance for the group was £142.6 million and the net 
cash balance £133.0 million.

CONSOLIDATED CASH FLOW STATEMENT

Profit for the year

Depreciation charges and amortisation
Share-based payments charge
Tax expense
Finance income
Finance expense
Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables

Operating cash flow
Capital expenditure and intangible asset purchases

Free cash flow

Acquisition of 66% interest in PrettyLittleThing.com Limited (excess of cash acquired over consideration)
Gain on option to acquire PrettyLittleThing.com Limited
Proceeds from the issue of ordinary shares
Finance income received
Finance expense paid
Tax paid
Proceeds from new loan
Repayment of borrowings

Net cash flow

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

2018
£000

36,000

10,978
3,269
7,313
(774)
146
(14,078)
(5,393)
38,780

2017
£000

24,661

4,765
1,895
6,284
(637)
–
(11,925)
(4,107)
15,166

76,241
(46,384)

36,102
(30,675)

29,857

–
–
51,531
612
(146)
(7,227)
–
(2,382)

72,245

5,427

655
(1,405)
54
614
–
(5,206)
11,910
–

12,049

70,330

142,575

58,281

70,330

TRENDS AND FACTORS LIKELY TO AFFECT FUTURE PERFORMANCE
The market for online fashion is forecast to continue to grow and, along with the increasing use of the internet globally, provides a favourable 
backdrop for the group with much opportunity for further growth. Customers throughout the world are seeking a wide choice of quality products  
at value prices lower than those available on the high street with the convenience of home delivery. The group’s target market has a high propensity  
to spend on fashion and the market is resilient to external macroeconomic factors.

OUTLOOK
We are very encouraged by the continued growth of our brands across all geographic regions. As online fashion retail grows globally, the group is 
well-placed to benefit from changing consumer preferences. Our strategy will remain focussed on providing the best fashion at great prices coupled 
with excellent customer service. To this end we have a plan of continuous investment in systems and technology to ensure we offer an optimal online 
shopping experience. International expansion will continue as we add more country-specific websites, refine our customer proposition and raise 
brand awareness through marketing and social media. 

Our extended Burnley distribution centre, which will have a significant element of automation to drive efficiency savings, is scheduled for 
operational use in early 2019 and will provide sufficient capacity for an operation of over £1 billion net sales. PrettyLittleThing is also to move into 
its own warehouse in the first half of the FY19 financial year. This brings incremental sales capacity in addition to that in our Burnley operations, will 
help underpin our infrastructure needs and add further operational flexibility for the group. It represents a significant milestone as we develop a 
distribution network capable of generating £3 billion of net sales globally, in line with our vision to lead the fashion eCommerce market.

Trading in the first few weeks of the 2019 financial year has made a strong start. Group revenue growth for the next financial year (FY19) is expected 
to be 35% to 40% with adjusted EBITDA margin between 9% to 10% and capital expenditure of £50 to £60 million. 

Looking beyond the current year we will continue to lead the market on value, service and proposition in all our key geographies. Whilst this will 
require a continued investment in people and infrastructure, we believe that the benefits of our investments in marketing and warehouse automation 
will generate economies of scale to allow us to drive sales growth of at least 25%, whilst maintaining a 10% EBITDA margin.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS22

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

RISK MANAGEMENT

 HOW WE MANAGE RISK

THE BOARD REVIEWS ANNUALLY, AND ADDITIONALLY WHENEVER 
THERE IS A PERCEIVED MAJOR CHANGE IN, THE PRINCIPAL RISKS AND 
UNCERTAINTIES FACING THE GROUP TOGETHER WITH AN ASSESSMENT 
OF MITIGATING FACTORS. THE FOLLOWING ARE CONSIDERED TO BE 
THE PRINCIPAL RISKS AND UNCERTAINTIES, ALTHOUGH THESE MAY  
NOT BE EXHAUSTIVE IN THAT OTHER UNKNOWN RISKS MAY HAVE  
AN ADVERSE EFFECT ON THE BUSINESS.

STRATEGIC RISKS

RISK TYPE

RISK FACTORS

MITIGATION

COMPETITION 
RISK

 › Competitors may be able to offer consumers like-for-like 
better quality, better value, superior customer service, 
more generous or superior delivery service, better website 
functionality or better brand image, thereby eroding 
market share

 › European competitors may gain an advantage over the 

group following the UK’s decision to leave the EU if higher 
duties are imposed on UK imports into the EU

FASHION AND 
CONSUMER 
DEMANDS RISK

 › Failing to keep abreast of the latest trends in colour and 
style could lead to lost sales and erosion of market share
 › Failure to react quickly enough to fashion changes could 

lead to lost sales

 › Buying the incorrect quantities of product relevant to 
demand may result in lost sales opportunities or excess 
inventory

 › Competitor activity and offerings are reviewed regularly 
to remain abreast of market developments and identify 
competitive advantages

 › Consumers’ changing preferences are monitored 

internally and by market research to ensure product  
and service is relevant to demand

 › Developments in ecommerce trends are monitored  

to keep abreast of the latest developments and 
innovations

 › Performance targets control key deliverables  
(product quality, customer service and traffic)
 › Developments in the EU are being monitored  
subsequent to the UK’s decision to leave the EU

 › Highly competent designers and buyers are adept at 
interpreting fashion and acquiring desirable product
 › Buyers and designers keep up to date with fashion 

changes through fashion shows, predictive agencies and 
fashion press

 › Product range planning ensures sufficient product 

offering to cover expected demand using the  
test-and-repeat model

 › Rapid response to fashion trends is achieved by using 

factories capable of short lead times

 › Buying, merchandising and marketing departments 
operate cohesively, with regular cross-functional 
communication

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

23

OPERATIONAL RISKS

RISK TYPE

RISK FACTORS

MITIGATION

SYSTEMS AND 
TECHNICAL 
RISK

SUPPLY CHAIN 
RISK

 › Hardware or software failure could disable the website  

 › Duplicate back-up system in remote location  

or operational systems

 › Cyber-attack is an increasingly major risk
 › System capacity due to high transactional volumes may 

be compromised, leading to error or failure

 › Websites hosted by third party, which may be subject  

to business failure

 › Loss of or theft of consumer data could lead to loss of 
reputation and breach of data protection regulations

protects against hardware failure and to some extent 
software failure

 › Systems documentation and recovery procedures  

are in place and tested periodically

 › High security threshold and appropriate IT access and 
usage policies protect from virus and malicious attack  
and are regularly reviewed 

 › System load planning is undertaken to ensure transaction 

volumes do not impinge on performance

 › Storage of personal data is tightly controlled and limited 
in accordance with data protection guidelines and PCI 
requirements, with additional mapping and controls 
introduced to ensure compliance with GDPR

 › The business is dependent upon suppliers with whom 

 › Supply risk is spread over many suppliers with no major 

relationships have been developed over time and whose 
loss through insolvency, disaster or denial of supply may 
be difficult to replace at short notice

 › Labour or environmental abuse in the supply chain could 

result in closure of supply or reputational damage

individual dependencies

 › Extensive and up-to-date knowledge of supplier base 
would enable alternative sources to be found relatively 
quickly

 › Levels of inventory are adequate to cover short periods  

of supply delay

 › Regular auditing of suppliers, unscheduled inspections  
and imposition of conformance agreements ensures 
adequate standards are maintained in the supply chain  
as far as possible

KEY FACILITIES

 › Fire, flood, or other disaster could lead to part or total, 

 › Warehouse is protected by 24 hour security, access 

temporary or permanent closure of facilities  

 › Failure to adequately plan for warehouse capacity to cater 

for business expansion could restrict revenue growth

control, fire protection and sprinkler systems

 › Head office is protected by security alarm, access  

control, fire protection and sprinkler systems 

 › Electric power continuity is protected by back-up 

generators

 › A comprehensive disaster recovery and business 
continuity plan supported by a disaster recovery 
committee exists 

 › Long-range planning aims to ensure adequate warehouse 
facilities are available to keep pace with business growth

PEOPLE RISK

 › Competitors are inclined to poach key staff and talented 

 › Incentive schemes for senior managers are operated, 

individuals

 › Employees may leave the company for better pay and 

prospects elsewhere

including share ownership, bonus and incentive schemes 
linked to business performance

 › Succession planning aims to reduce key person 

dependencies

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS24

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

RISK MANAGEMENT 
CONTINUED

REPUTATIONAL RISKS

RISK TYPE

RISK FACTORS

MITIGATION

NEGATIVE 
PERCEPTION OF 
THE BRANDS

 › Adverse customer experience through poor product 

quality, product recall due to faulty manufacture or use 
of illegal substances in manufacture, labour abuses or 
environmental damage by third party suppliers could 
lead to reputational damage and customer boycott of 
the brand

 › Adverse customer experience through refund disputes 

or poor customer service could damage reputation

 › A system of factory approvals is operated, ensuring that 
manufacturers agree to a set of acceptable standards

 › Compliance with manufacturers’ agreements is 

monitored by periodic audit

 › Customer service levels and complaints are monitored 
and internet sites are reviewed for customer opinion

FINANCIAL RISKS

RISK TYPE

RISK FACTORS

MITIGATION

FINANCIAL  
RISK

 › Poor business performance or lack of appetite  
for the sector may impede raising of capital 
 › Exchange rate fluctuations may erode margins

 › Regular budgeting and forecasting ensures working 

capital is sufficient for business requirements and rapid 
reaction to adverse business performance

 › Uncertainty due to fluctuating exchange rates is 

reduced by appropriate hedging policies

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

25

SOCIAL RESPONSIBILITY

 A RESPONSIBLE BUSINESS

AT BOOHOO, WE ARE GUIDED BY OUR VALUES OF PASSION,  
AGILITY, CREATIVITY AND TEAMWORK. WE PRIDE OURSELVES  
ON OUR INCLUSIVE CULTURE AND TEAM SPIRIT AND WE BELIEVE  
IN OPERATING IN A FAIR AND SUSTAINABLE MANNER. 

It is important for us to run our business in a 
way that benefits all of our stakeholders and 
we seek to engage with them on a regular 
basis. We have a proactive programme for 
delivering our social responsibility policy, which 
is regularly reviewed and reported upon to the 
Audit Committee.

to improving its supply chain for both first  
and second tier suppliers

 › We hold an annual supplier conference  

and all of our suppliers have access to our 
supplier manual via a portal to ensure they  
are aware of boohoo’s standards, policies  
and procedures.

SUPPLY CHAIN OPERATIONS
As a fast-growing responsible brand, we 
recognise our duty of care to the people 
involved in the creation of our products. We 
therefore take our supply chain operations 
extremely seriously and have a demanding set 
of procedures and policies to which all suppliers 
must adhere. We are dedicated to working 
with our suppliers to help promote better 
working standards for the future and we hope 
to lead the way in encouraging an open and 
transparent supply chain.
 › boohoo is a member of SEDEX (the 

Supplier Ethical Data Exchange), a not-for-
profit organisation that provides access to 
independent and comprehensive third-party 
audit reports on suppliers and their factories

 › Our suppliers are required to undertake  
a SMETA (SEDEX Members Ethical  
Trade Audit) to assess the quality of  
their operations

 › SMETA audits are supplemented by regular 

unannounced audits from our in-house 
Sourcing and Compliance team who help 
suppliers ensure they are compliant with law 
and regulations

 › We have an in-house Quality Assurance 

team whose remit is to ensure our products 
are compliant with consumer protection and 
product safety legislation, including REACH 
(Registration, Evaluation, Authorisation & 
Restriction of Chemicals) regulations, and 
are consistent in size

 › We require our suppliers to periodically 
sign compliance letters acknowledging 
their adherence to our standards and code 
of conduct. This document also asks for 
suppliers to ensure sub-contractors meet 
these requirements. This is periodically 
reviewed and updated as and when required 
and is part of boohoo’s ongoing commitment 

We expect our suppliers to comply with 
all relevant laws and regulations regarding 
the protection and preservation of the 
environment and as such, all factories and raw 
material suppliers must adhere to the boohoo 
Restricted Substances Policy and all materials, 
components and finished products must 
comply with:
 › International law on the restriction of 

hazardous substances

 › REACH legislation
 › The European Chemical Agency (ECHA) 

Restricted Substances List.

boohoo requires verification from suppliers of 
compliance with REACH. Accepted forms of 
verification include:
 › Independent testing
 › Certification from suppliers of raw materials 

and trimmings

 › Declarations verified by independent audit
 › Suppliers should ensure that the appropriate 
verification is submitted to boohoo before 
goods are shipped or delivered.

ANIMAL WELFARE POLICY
 › Animal fur: Real fur will never be knowingly 

used in any boohoo product. This 
commitment applies both to farmed  
fur and to fur which is a by-product of the 
meat industry.

BOOHOO CODE OF CONDUCT
boohoo’s current Ethical Trade Policy is 
based on the Ethical Trade Initiative (ETI) 
base code, which sets worldwide standards 
of labour practice. The ETI is an alliance of 
retailers, manufacturers, NGOs and trade 
union organisations. The group continues to 
assess a number of options with regard to how 
it can improve upon its current ethical position, 

including improving standards with third party 
governance oversight.

boohoo’s Code of Conduct advises suppliers 
that:
 › Employment is freely chosen: there must 
be no forced, bonded or involuntary prison 
labour. Workers should be free to leave their 
employer after a reasonable notice period

 › Child labour shall not be used: suppliers 

must not use child labour and have sufficient 
policies in place in relation to slavery and 
human trafficking

 › No harsh or inhumane treatment is allowed: 
physical abuse or discipline, the threat of 
physical abuse, sexual or other harassment, 
verbal abuse, or other forms of intimidation 
shall be prohibited

 › Suppliers must comply with local laws: 
boohoo expects its suppliers to be in full 
compliance with the laws and regulations  
of the countries in which they operate
 › Living wages must be paid: wages and 

benefits for a standard working week must 
meet the minimum, national legal standards 
or industry benchmark standards, whichever 
is higher

 › There should be no discrimination in the 
work place: discrimination on the basis of 
race, national origin, religion, age, disability, 
gender, marital status, sexual orientation, 
union membership or political affiliation  
is prohibited

 › Suppliers must comply with all relevant laws 
and regulations regarding the protection and 
preservation of the environment

 › Regular employment must be provided: to 

every extent possible, work performed must 
be on the basis of a recognised employment 
relationship established through national law 
and practice

 › Working conditions must be safe and 
hygienic: a safe and hygienic working 
environment must be provided, bearing  
in mind prevailing knowledge of the industry 
and of any specific hazards. Adequate steps 
shall be taken to prevent accidents and injury 
occurring in the course of work. Workers 
shall receive regular and recorded health 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS26

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

SOCIAL RESPONSIBILITY 
CONTINUED

GENDER DIVERSITY

Number of employees of each 
gender at the year end:

DIRECTORS OF THE
PARENT COMPANY
n MALE: 6
n FEMALE: 2

SENIOR MANAGERS
n MALE: 43
n FEMALE: 27

OTHER EMPLOYEES
n MALE: 919
n FEMALE: 1,129

and safety training and such training shall be 
repeated for new or reassigned workers
 › Working hours must not be excessive: 

working hours must comply with national 
laws and benchmark industry standards, 
whichever affords greater protection

 › The supplier will conduct itself with proper 

business integrity: there shall be no improper 
advantage sought, including the payment of 
bribes, to secure delivery of goods or services 
to boohoo

 › Suppliers must co-operate with boohoo to 

ensure these standards are met.

WORKPLACE AND COMMUNITY
We take the welfare of all of our 2,126 
employees extremely seriously and we 
continue to invest in our people, who  
we encourage to develop and grow with  
the business.
 › We encourage diversity in the workforce: 
last year the percentage of males was 46% 
and females 54%, with 37% of our senior 
management positions held by women

 › Our gender pay gap reporting in April 2018 
showed no difference in pay between male 
and female using the median results and a 
very low 5.9% difference using mean results 
(male average pay being the higher due to a 
higher proportion of males in the most senior 
roles)

 › Our annual “your-view” all-employee survey 
is a key activity in employee engagement in 
which anonymous and honest feedback is 
encouraged

 › We actively seek ways to alleviate 

unemployment in young people and provide 
opportunities for young people to reach their 
potential. Our recruitment team work closely 
with local job centres to provide employment 
opportunities wherever possible

 › In 2017, 296 agency employees accepted 

permanent positions at our Burnley 
warehouse

 › We have two Employee Forums at our 

Burnley site representing our distribution 
centre and customer service colleagues, 
meeting at least once per month with senior 
management 

 › Our starting salaries at the Burnley 

distribution centre are above the National 

Living Wage with further increments  
paid after the successful completion  
of a probationary period

 › All full time employees are paid at least the 

National Minimum Wage regardless of their 
age. We currently employee 308 employees 
under the age of 25 who are paid significantly 
more than the National Minimum Wage for 
their age category

 › We work in partnership with Burnley 

College/University of Central Lancashire to 
support our existing staff on apprenticeship 
programmes and we continue to invest in the 
number of apprenticeship opportunities we 
offer including four new apprentice schemes 
in 2017

 › This year we have launched a new initiative 
with the introduction of English lessons via  
an external company to improve the language 
capability of boohoo employees to further 
enhance their progression opportunities.  
60 employees undertook the 12 week 
courses in 2017 with further programmes 
planned for 2018

 › The group supported the Wellman and 

Wellwoman fitness initiatives launched in 
2017 by Burnley Football Club and a number 
of classes were held both on site and at the 
Football Club

 › In January 2018, we completed the 

refurbishment of our Burnley distribution 
centre, improving our staff amenities for our 
colleagues. The new refurbishment includes 
the addition of
— a gym open to all colleagues
— an exercise studio
— a subsidised canteen offering freshly    

 cooked meals
— leisure facilities.

We are proud to give back to the local 
community via a number of initiatives.  
In 2017, boohoo raised £59,369 through 
colleague fundraising events and charitable 
donations. Our charity strategy centres on 
supporting Teenage Cancer Trust, together 
with a number of charities local to the head 
office in Manchester and the Burnley 
distribution centre.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

27

IN THE COMMUNITY 

WE LOVE MANCHESTER 

 £59,369

RAISED THROUGH COLLEAGUE 
FUNDRAISING EVENTS AND CHARITABLE 
DONATIONS.

 £174,000

RAISED FOR THE MANCHESTER EVENING 
NEWS AND RED CROSS ‘WE LOVE 
MANCHESTER’ VICTIMS’ FUND

Highlights for the year included:
 › Events for the Pendleside Hospice in 

Burnley, including sponsoring the Pendleside 
colour run in Burnley and donating sample 
products to the hospice’s store

 › Donation of approximately 80,000 units 
of product to local charities, resulting in an 
estimated £110,000 of sales in charity shops

 › Platinum sponsorship of Graduate  

Fashion Week

 › boohoo’s Student Ambassador Programme 

works with students across 33 different 
universities in the UK. In 2017 boohoo  
raised £20,000 for charity via two student 
sample sale tours

 › Staff fundraising initiatives generated 
£15,000 for Teenage Cancer Trust, 
which involved fundraising from boohoo’s 
participation in the Manchester 10k  
and £10,000 was raised through  
a Christmas Jumper collaboration for 
Teenage Cancer Trust

 › In the wake of the terror attack at the 

Manchester Arena in May 2017, boohoo 
raised a combined £174,000 for the 
Manchester Evening News and Red Cross 
‘We Love Manchester’ victims’ fund. After 
making an initial donation of £100,000, 
the group took an active role in the further 
fundraising effort, launching a OneLove 
charity clothing collection on its website 
with the profits going to the Manchester 
Emergency Funds. Additionally, boohoo 
leveraged its relationships with its supply 
base, asking them to help make a difference 
and donate to the cause.

MODERN SLAVERY
boohoo has a zero-tolerance approach to 
modern slavery. We are committed to acting 
ethically and with integrity and transparency 
and we accept that we have a responsibility to 
implement sufficient systems and controls to 
safeguard against any form of modern slavery 
and to protect the rights of workers  
and recognise this is an ongoing process.  
Our Modern Slavery Statement can be found 
on our website at http://www.boohooplc.com/
boohoo-social-responsibility/modern- 
slavery.aspx.

ENVIRONMENT
boohoo acts responsibly to reduce energy 
consumption and to use energy more 
efficiently to reduce its environmental impact. 
We monitor and report on all wastage.
 › All of the cardboard and plastic waste from 

our warehouse is recycled

OUR CUSTOMERS
At boohoo we pride ourselves on our inclusive 
brand and its ability to celebrate and promote 
diversity. Our customers continue to inspire 
us and motivate us to supply the latest 
cutting-edge trends at the best prices around. 
We continue to develop our ranges to offer 
clothing to suit every shape and size and we 
work very closely with several model agencies 
in order to promote responsible and healthy 
body images.

We are passionate about customer services. 
As a brand that focusses on 24/7 fashion we 
recognise that getting our products to our 
customers hassle-free is extremely important. 
We offer free returns in the UK and several 
overseas markets and our customer services 
team is on hand to support 24/7 through 
convenient and flexible channels.

 › For our Manchester site, we recycle all paper 

On behalf of the board

and plastic waste

 › At the head office, we have a programme 
to replace lighting with efficient motion-
activated LED panels, whilst in our 
warehouse and certain areas of the head 
office, lighting is activated by motion sensors

Mahmud Kamani
Carol Kane
Neil Catto

 › Recycled materials are used in our outer 

25 April 2018

plastic packaging and swing tickets
 › Energy efficient storage heaters have  
been installed in offices unconnected  
to the wet system

 › Solar panels are to be installed in one of the 

recently acquired head office buildings with a 
view to rolling this out across the various sites

 › The CO2 output from heating and lighting 

in the offices and warehouse in the year was 
2,856 tonnes (2017: 2,165 tonnes) and from 
employee air travel was 418 tonnes (2017: 
244 tonnes).

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS28

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

BOARD OF DIRECTORS

 STRONG LEADERSHIP

THE BOARD AS A WHOLE IS COLLECTIVELY 
RESPONSIBLE FOR THE SUCCESS OF THE GROUP, 
PROVIDING ENTREPRENEURIAL LEADERSHIP, 
STRONG GOVERNANCE AND EXPERTISE IN  
ALL AREAS OF THE BUSINESS.

MAHMUD KAMANI  
JOINT CHIEF EXECUTIVE 

CAROL KANE  
JOINT CHIEF EXECUTIVE 

NEIL CATTO   
CHIEF FINANCIAL 
OFFICER 

Mahmud founded boohoo 
with Carol Kane in 2006, 
leveraging over 30 years of 
experience in the fashion and 
clothing industry. Mahmud is 
an entrepreneur, with expertise 
encompassing all areas of the 
supply chain from sourcing, 
import and wholesale. Mahmud 
is an inspirational leader,  
having built a strong team  
and engendered loyalty from 
many long-serving employees.

Carol has 27 years of 
experience in the fashion 
industry. Starting her career as 
a designer, then fashion buyer, 
Carol has worked with Mahmud 
Kamani for the past 20 years 
supplying high street retailers. 
Carol co-founded boohoo in 
2006 and since inception has 
worked on marketing, product 
and brand strategy both 
domestically and abroad.

Neil qualified as a chartered 
accountant with Ernst & Young 
and spent nine years working 
in their Manchester, Palo Alto 
and Reading offices. He was 
previously Finance Director 
of dabs.com plc and has held 
senior financial positions in 
BT plc and The Carphone 
Warehouse Group plc.

PETER WILLIAMS 
NON-EXECUTIVE 
CHAIRMAN 

N  

Peter is currently the Chairman 
of U and I Group plc and 
DP Eurasia N.V. and Senior 
Independent Director and 
Chairman of Remuneration 
Committee of Rightmove 
plc. He is also Chairman of 
Mister Spex, an online retailer 
specialising in eyewear based in 
Berlin. In the past, he was the 
Senior Independent Director 
of ASOS plc for almost eight 
years and also served on the 
boards of Sportech plc, Jaeger, 
Cineworld Group plc, EMI 
group, Blacks Leisure Group 
plc, OfficeTeam, Silverstone, 
JJB Sports plc, GCap Media 
plc, and Capital Radio Group 
plc. In his executive career, he 
was Chief Executive at Alpha 
group plc and prior to that was 
Chief Executive of Selfridges 
plc, where he also acted as 
Chief Financial Officer for  
over ten years. Peter is a 
chartered accountant.

 
 
 
 
 
 
 
 
 
ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

29

 N  

N  

 Chairman of the  
 Nomination Committee 

Member of the  
Nomination Committee 

A  

 Chairman of the  
 Audit Committee 

R  

A  

Member of the  
Audit Committee 

R  

 Chairman of the  
 Remuneration Committee

Member of the  
Remuneration Committee

IAIN MCDONALD   
NON-EXECUTIVE 
DIRECTOR 

SARA MURRAY    
NON-EXECUTIVE 
DIRECTOR 

PIERRE CUILLERET     
NON-EXECUTIVE 
DIRECTOR 

R    A    N  
Iain joined the board in 
September 2017. Iain is a 
specialist technology and 
e-commerce investor who 
has invested in some of the 
most successful businesses in 
Europe including Asos, The Hut 
Group, Eagle Eye Solutions, 
Anatwine and Metapack. Iain 
is also the chairman of AIM-
listed MySale Group, a leading 
e-commerce platform based 
in Sydney and a NED of The 
Hut Group, CentralNic and 
Fishing Republic. Iain was 
previously a top-ranked retail 
and e-commerce analyst.

A    N    R   
Sara is founder and CEO of 
buddi, a provider of mobile 
tracking devices. Sara was the 
founder and CEO of Inspop.
com Limited (trading as 
confused.com) until 2002.  
Sara was a non-executive 
director of Schering Health 
care for five years and member 
of the governing board of 
Innovate UK (Technology 
Strategy Board). She is a 
Member of the Council of 
Imperial College London and 
was awarded an OBE for 
services to entrepreneurship 
and innovation in 2012.

A    N    R   
Pierre joined the Board in 
September 2017. Pierre 
founded The Phone House 
in 1996, which became the 
number one independent 
mobile phone retailer in 
Europe. Between 2005 and 
2014, Pierre was CEO of 
Micromania, the number one 
video game retailer in France.
From 2011 to 2016, Pierre 
served as an independent 
non-executive director of DIA, 
a €10Bn + food retailer, listed 
on the Madrid Stock Exchange. 
Pierre currently serves as an 
independent non-executive 
director on the board of 
Barcelona-based fashion  
retailer Desigual.

DAVID FORBES 
NON-EXECUTIVE 
DIRECTOR AND SENIOR 
INDEPENDENT DIRECTOR 
A    R    N  
David is currently Chairman 
of Renew Holdings plc and 
Non-Executive Director of 
Adare SEC Holdings Limited. 
Previous positions included 
Non-executive Chairman of 
Entu (UK) plc, Non-executive 
Chairman of Northern Ballet 
Theatre Limited and MaxAim 
LLP. Former non-executive 
directorships included Addo 
Food Group, Vertu Motors 
plc and Codex Holdings. 
David qualified as a chartered 
accountant in 1984 and 
has been a leading figure in 
Corporate Finance advisory 
services for many years, 
including 22 years in the 
investment banking division of 
N M Rothschild. David’s areas 
of expertise include mergers 
and acquisitions, corporate 
strategy and corporate finance 
involving both equity and debt.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
30

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

CORPORATE GOVERNANCE REPORT

BOARD GOVERNANCE
The directors acknowledge the importance of the principles set out in the Quoted Companies Alliance Corporate Governance Code  
(“QCA Code”). Although the QCA Code is not compulsory for AIM quoted companies, the directors intend to apply the principles as far as 
they consider appropriate for a company of boohoo.com plc’s size and nature in accordance with the QCA Code for Small and Mid-Size Quoted 
Companies 2013 and are committed to maintaining high standards of corporate governance, although the company is not required to comply 
with the UK Corporate Governance Code.

THE BOARD
The directors’ biographies appear on pages 28 and 29.

The board comprises eight directors, three of whom are executive directors and five of whom are non-executive directors, reflecting a blend of 
different experience and backgrounds. Each of Peter Williams, Pierre Cuilleret, David Forbes, Iain McDonald and Sara Murray were, prior to 
appointment, considered to be “independent” non-executive directors under the criteria identified in the QCA Corporate Governance Code. 
In addition, David Forbes is the Senior Independent Director.

THE ROLE OF THE BOARD
The board as a whole is collectively responsible for the success of the group and provides entrepreneurial leadership of the group within the 
framework of effective controls, which enable risk to be assessed and managed. It sets out the group’s values and standards and ensures that its 
obligations to shareholders and other stakeholders are understood and met.

The board has a formal schedule of matters reserved to it for decision, including approval of strategic plans and the annual operating plan, 
significant investments and capital projects, treasury and risk management policies. All directors take decisions objectively in the interests  
of the group.

Guidelines are in place concerning the content, presentation and timely delivery of papers by management to directors for each board 
meeting so that the directors have enough information to be properly briefed. Where issues arise at board meetings, the Chairman ensures 
that all directors are properly briefed and, when necessary, appropriate further enquiries are made. The division of responsibilities between the 
Chairman and joint Chief Executives is clearly established and has been agreed by the board.

All directors have access to the advice and services of the Chief Financial Officer and Company Secretary, who are responsible for ensuring that 
the board procedures are followed and that applicable rules and regulations are complied with. In addition, procedures are in place to enable the 
directors to obtain independent professional advice in the furtherance of their duties, if necessary, at the company’s expense.

BOARD COMMITTEES
The company has three committees, namely Audit, Nomination and Remuneration Committees. 

AUDIT COMMITTEE
David Forbes is the Chairman of the Audit Committee, which has primary responsibility for monitoring the quality of internal controls, ensuring 
that the financial performance of the company is properly measured and reported on and reviewing reports from the company’s auditors relating 
to the company’s accounting and internal controls, in all cases having due regard to the interests of shareholders. The Audit Committee meets 
three times a year. David Forbes has recent and relevant financial experience. He is a chartered accountant and has previously held a number of 
senior finance positions in corporate finance. Sara Murray, Ian McDonald and Pierre Cuilleret are the other members of the Audit Committee.

The Audit Committee met three times during the year and also after the year end. Matters considered at these meetings included: reviewing  
and approving the report and financial statements for the year ended 28 February 2017, the half year results to 31 August 2017 and the report 
and financial statements for the year ended 28 February 2018; discussion with the external auditors to confirm their independence and scope 
for audit work; considering the reports from external auditors identifying any accounting or judgemental issues requiring the board’s attention 
and the auditors’ assessment of internal controls; reviewing and approving the group’s tax strategy; reviewing the company’s risk register and 
business continuity procedures; considering the work of the corporate social responsibility and supplier conformance functions; reviewing 
compliance with minimum pay legislation and fairness at work procedures; and considering the adequacy of the whistle-blowing facility,  
the anti-bribery training and monitoring and data protection policy and procedures.

The Audit Committee chairman has maintained dialogue with the auditors outside of the scheduled meetings and meets with the auditors 
without the presence of executive directors and members of the finance team. The Audit Committee oversees the work performed by the 
group’s internal audit function, established during the year.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

31

NOMINATION COMMITTEE
Peter Williams is the chairman of the Nomination Committee which will identify and nominate, for the approval of the board, candidates to 
fill board vacancies as and when they arise. The committee also considers matters of succession planning. The Nomination Committee meets 
at least once a year and otherwise as required. Pierre Cuilleret, David Forbes, Iain McDonald and Sara Murray are the other members of the 
Nomination Committee.

REMUNERATION COMMITTEE
The chairman of the Remuneration Committee is Iain McDonald. This committee reviews the performance of the executive directors and 
determines their terms and conditions of service, including their remuneration and the grant of share awards, having due regard to the interests 
of shareholders. The Remuneration Committee meets at least twice a year. Pierre Cuilleret, David Forbes and Sara Murray are the other 
members of the Remuneration Committee.

The responsibilities and activities of the Remuneration Committee are set out in more detail in the Directors’ Remuneration Report.

EXECUTIVE COMMITTEE
The Executive Committee comprises the three executive directors and selected members of the senior executive management.  
The committee meets at least monthly and has the responsibility for dealing with the day-to-day management of the group and developing  
and executing strategy.

BOARD AND COMMITTEE MEETINGS
It is intended that the board meets at least eight times a year, the Audit Committee at least three times a year, the Nomination Committee  
at least once a year and the Remuneration Committee at least twice a year.

RISK MANAGEMENT AND INTERNAL CONTROL
The board has overall responsibility for the group’s systems of internal control and risk management and for reviewing the effectiveness of those 
systems. Such systems are designed to manage rather than eliminate the risk of failure to achieve business objectives. Any system can only 
provide reasonable and not absolute assurance against material misstatement or loss.

The board confirms that there are ongoing procedures for identifying, evaluating and managing significant risks faced by the group and that  
it has reviewed these risks and the procedures with management before the financial year end. 

The board has an internal risk management procedure to identify, with relevant management, the major business risks facing the group and 
to put in place appropriate policies and procedures to manage those risks. Internal and external risks, which are assessed on a continual basis, 
may be associated with a variety of internal or external sources, including control breakdowns, disruption in information systems, competition, 
inadequate financing, poor business performance, natural catastrophe and regulatory requirements. These involve a process of control,  
self-assessment and reporting that will be established to provide a documented trail of accountability, which will be reported to the board.

Management reports on its review of the risks and how they are managed to both the board and Audit Committee, whose role it is to review the 
key risks inherent in the business and the systems of control necessary to manage those risks. The Audit Committee presents its findings to the 
board as appropriate. Management also reports to the board on major changes in the business and external environment which affect significant 
risks. Where areas for improvement in the systems are identified, the board considers the recommendations made by management and the 
Audit Committee. 

Detailed policies ensure the accuracy and reliability of financial reporting and the preparation of the financial statements including the 
consolidation process. The board reviews the system of internal controls during the year to identify any significant failures or weaknesses. 

PERFORMANCE EVALUATION
The Chairman will complete an internal evaluation of the board (including sub-committees and individual board members) in autumn 2018, 
involving anonymous questionnaires formulated to enable the board to confirm that its performance and the contribution of each of the 
executive and non-executive directors demonstrate commitment to their respective roles and that the board members’ respective skills 
complement each other and enhance the overall operation of the board. As there have been several new directors joining mid-way through  
the year, this evaluation is taking place later than its usual time in March.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS32

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

CORPORATE GOVERNANCE REPORT
CONTINUED

RELATIONS WITH SHAREHOLDERS
The company maintains an active dialogue with its shareholders through a planned programme of investor relations. This activity is a keystone of 
the company’s corporate communications programme and is headed by the joint Chief Executives and the Chief Financial Officer. The board is 
informed of shareholder views as part of the regular reporting process and matters for discussion.

The programme includes formal presentations in London of the company’s full year and interim results and meetings between institutional 
investors, analysts and senior management on a regular basis. Regular communication with shareholders also takes place through the company’s 
annual and interim report and via the company website (www.boohooplc.com), which contains up-to-date information on the group’s activities.

The Annual General Meeting is an important opportunity for communication with both institutional and private shareholders and also involves 
a short statement on the company’s latest trading position. Shareholders may ask questions of the full board, including the chairs of the Audit, 
Remuneration and Nomination Committees. The result of the proxy votes submitted by shareholders in respect of each resolution will be 
available on the company’s website or on request to the Company Secretary. 

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS
The table below shows the attendance of individual directors at board meetings and committee meetings of which they are members during  
the year.

Board

Audit Committee

Remuneration Committee

Nomination Committee

Eligible to  
attend

Attended

Eligible to  
attend

Attended

Eligible to  
attend

Attended

Eligible to  
attend

Attended

9
9
9
9
5
9
5
3
9

9
7
8
9
4
8
5
2
9

–
–
–
–
2
3
2
1
3

–
–
–
–
1
3
2
1
3

–
–
–
–
1
3
1
2
3

–
–
–
–
1
3
1
2
3

2
–
–
–
–
2
–
2
2

2
–
–
–
–
2
–
1
2

Peter Williams
Mahmud Kamani
Carol Kane
Neil Catto
Pierre Cuilleret
David Forbes
Iain McDonald
Stephen Morana
Sara Murray

As at 25 April 2018, the board has met twice since the end of the financial year.

AUDITORS’ INDEPENDENCE
The Audit Committee reports to the board on the effectiveness, value and independence of the auditors on an annual basis. The Audit 
Committee also approves the extent of non-audit work undertaken by the auditors to ensure that it does not interfere with their independence 
and has established guidelines for the value of non-audit services permitted to be undertaken by the auditors. The board is satisfied with the 
independence and objectivity of the auditors, PricewaterhouseCoopers LLP, and is recommending their reappointment at the AGM.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

33

DIRECTORS’ REPORT

The directors present their directors’ report and audited consolidated financial statements for the year ended 28 February 2018.

PRINCIPAL ACTIVITIES
The principal activity of the company is that of a holding company. The principal activity of its subsidiary undertakings is that of internet  
clothing retailers. 

BUSINESS REVIEW
The directors are required by Company Law to set out a fair review of the business, its position at the year end and a description of the principal 
risks and uncertainties facing the group and to prepare the financial statements in accordance with applicable law and International Financial 
Reporting Standards (IFRS). The strategic report on pages 2 to 27 provides this review and financial position and these are incorporated  
by cross-reference and form part of this report. The corporate governance report on pages 28 to 32 should be read as forming part of the 
directors’ report. 

RESULTS AND DIVIDENDS
Group profit after tax for the year to 28 February 2018 was £36.0 million (2017: £24.7 million). The audited financial statements for the year  
for the group and company are set out on pages 49 to 89.

The directors do not recommend the payment of a dividend so that cash is retained in the group for capital expenditure projects that are  
required for the rapid growth and efficiency improvements of the business and for suitable business acquisitions.

DIRECTORS
The biographies of the directors in office at the date of this report are set out on pages 28 and 29. 

The interests of the directors in the shares of the company and their share options and awards are detailed in the remuneration report  
on page 45.

The company maintains directors’ and officers’ liability insurance which gives appropriate cover for any legal action brought against the directors. 
The company has also provided an indemnity for its directors, which is a qualifying third party indemnity provision for the purposes of section 
234 of the Companies Act 2006 and was in place during the year and up to the date of approval of the financial statements.

SHARE CAPITAL AND RESTRICTIONS ON SALE OF SHARES
The authorised and issued share capital of the company and details of shares issued during the year are shown in note 19. A share placing raised 
£50 million during the year. The issued share capital at 28 February 2018 was 1,149,574,495 shares of 1p.

Powers related to the issue and buy-back of the company’s shares are included in the company’s articles of association and such authorities  
are renewed annually by shareholders at the Annual General Meeting.

EMPLOYEE BENEFIT TRUST
The Employee Benefit Trust (EBT) is used by the company to provide share incentives to its employees. The trustees are Estera Trust (Jersey) 
Limited, an independent professional body based in Jersey. The EBT held 1,000,000 shares purchased on 1 August 2014 at 40p to hedge part 
of the company’s liability to settle SIP, ESOP and SAYE awards and utilised all these shares in part satisfaction of the ESOP share issue in 2017.

The trustees may only vote on those shares where the beneficial interest has been transferred to the beneficiary and then in accordance with the 
beneficiary’s instructions.

SHARE INCENTIVE PLAN TRUST
The Share Incentive Plan (SIP) trust is used by the company to provide free shares as share incentives to its employees. The trustees are Link 
Asset Services, an independent UK professional body. The SIP trustee buys shares and holds them in trust for the benefit of employees who 
remain with the company for three years. The trust holds 3,114,077 shares, of which 2,922,000 were allocated upon flotation for a nominal 
value of £29,220, 1,168,641 of which were purchased on 19 June 2015 for £331,244 by company loan and 976,564 transferred to employees  
in 2017. The trustees may vote on the beneficiaries’ shares in accordance with the beneficiaries’ instructions.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS34

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

DIRECTORS’ REPORT
CONTINUED

SUBSTANTIAL SHAREHOLDERS
Shareholders holding more than 3% of the company’s shares as at 11 April 2018:

Shareholder

Mahmud Kamani
Old Mutual Global Investors
Baillie Gifford & Co Limited
Jalal Kamani
Rabia Kamani
Nurez Kamani
Carol Kane
Hargreaves Landsdown Asset Mgt
OppenheimerFunds Inc

Number 
of ordinary 
shares held

Percentage
held

187,679,880
177,884,003
90,266,574
65,291,863
65,232,868
62,419,742
46,330,421
46,276,875
39,816,630

16.33%
15.47%
7.85%
5.68%
5.67%
5.43%
4.03%
4.02%
3.46%

ASSESSMENT OF PROSPECTS AND VIABILITY
The group’s business activities together with the factors that are likely to affect the future development, performance, position and risks of the 
group are set out in the strategic report on pages 2 to 27.

The directors have considered the prospects of the group through an analysis of the markets for the group’s product offering online in the 
UK and overseas and have concluded that potential growth rates remain strong as the markets continue to develop as more customers 
become comfortable with online shopping. This provides great opportunities for future expansion. There is a diverse supply chain with no key 
dependencies, enabling sourcing to be dynamic. Major expense categories relate to carriage and marketing services, which are widely diversified 
amongst suppliers. The business model affords a great deal of flexibility in responding to demand and economic changes: the wide range of 
products and relatively low buy quantities reduce inventory risk; a large customer base across many countries reduces specific economic 
and fashion dependencies; retail customers pay at the time of order with a small risk of default; and the high marketing expenditure is very 
controllable over a short time period. In addition, the group maintains a strong cash position, with a net cash balance of £133 million at the year 
end, which the directors consider is more than adequate for the planned investments and cash flow requirements of the group. 

The group operates a regular budgeting, forecasting and long-range planning cycle, which is integrated with strategic plans and objectives. This 
planning cycle, in which the board is substantively involved, ensures, as far as is possible, that the profitability, cash flow and capital requirements 
of the business are sufficient to ensure its ongoing viability. Annual budgets, against which performance is compared, are prepared in advance 
of the next financial year. A cadence of weekly, monthly and quarterly forecasts is operated to monitor, control and report on performance in 
the current financial year. These forecasts form the basis upon which the board satisfies its requirements to update stakeholders with relevant 
financial performance and prospects. Once a year, three year financial plans are prepared to assess the medium and longer term prospects of 
the group and its finance requirements, based on its strategic plans.

The directors have reviewed the group’s profitability in the three year plans, the annual budgets and medium term forecasts, including 
assumptions concerning capital expenditure and expenditure commitments and their impact on cash flow. The directors consider that a three 
year plan is the appropriate period to project financial plans with a reasonable level of certainty in line with their current strategic objectives. 

Based on their assessment of prospects and viability, the directors confirm that they have a reasonable expectation that the group will be able  
to continue in operation and meet its liabilities as they fall due in the three year period ending February 2021.

GOING CONCERN
Having considered the prospects and viability as detailed above, the directors also considered it appropriate to prepare the financial statements 
on the going concern basis, as explained in the basis of preparation in note 1 to the financial statements.

FINANCIAL RISK MANAGEMENT
Financial risk management is detailed in note 21 to the financial statements. 

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

35

EMPLOYEE POLICIES
The quality, commitment and effectiveness of the group’s employees are crucial to its continued success. Employee policies and programmes 
are designed to encourage employees to become interested in the group’s activities and to reward employees according to their contribution 
and capability. Employee communications are a priority and regular briefings are used to disseminate relevant information. Employee surveys 
are undertaken to allow employees to express their views anonymously on many aspects of their work lives. Suggestion boxes are used to allow 
employees to voice their opinions for improvements and change. Employee share ownership is encouraged through free share schemes and 
employee share option plans.

Employment policies do not discriminate between employees or potential employees on the grounds of colour, race, ethnic or natural origin, sex, 
marital status, sexual orientation, religious beliefs or disability. If an employee were to become disabled whilst in employment and as a result was 
unable to perform his or her duties, every effort would be made to offer suitable alternative employment and assistance with retraining.

HEALTH AND SAFETY
The group is committed to providing a safe place of work for employees. Group policies are reviewed on a regular basis to ensure that policies 
regarding training, risk assessment, safe working and accident management are appropriate. There are designated officers responsible for health 
and safety and issues are reported at each board and executive meeting.

GREENHOUSE GAS EMISSIONS
The group measures its operational carbon footprint in order to limit and control its environmental impact. Only the impact of the group’s direct 
activities are included, as the full impact of the entire supply chain of large numbers of suppliers cannot be measured practically. The section on 
social responsibility on pages 25 to 27 is incorporated into this report by cross-reference.

STATEMENT ON DISCLOSURE OF INFORMATION TO AUDITORS
The directors who held office at the date of approval of this directors’ report confirm that, so far as they are each aware, there is no relevant audit 
information of which the company’s auditors are unaware and each director has taken all the steps that he/she ought to have taken as a director 
to make himself/herself aware of any relevant audit information and to establish that the company’s auditors are aware of that information.

INDEPENDENT AUDITORS
The auditors, PricewaterhouseCoopers LLP, have indicated their willingness to continue in office and a resolution that they be reappointed  
will be proposed at the Annual General Meeting.

ANNUAL GENERAL MEETING
The Annual General Meeting of the company will be held at 2 p.m. on 22 June 2018 at the offices of TLT Solicitors, Manchester. The notice  
of the meeting will be available to view on the group’s website boohooplc.com at least 21 days before the meeting.

On behalf of the board

Mahmud Kamani
Carol Kane
Neil Catto

25 April 2018

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
36

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

DIRECTORS’ REMUNERATION REPORT
ANNUAL STATEMENT BY THE CHAIRMAN OF THE REMUNERATION COMMITTEE

Dear shareholder,
I am pleased to present the report of the Remuneration Committee on behalf of the directors. This is my first report as chairman of the 
committee and I wish to thank my predecessor, David Forbes for his contribution in the last four years. This directors’ remuneration report  
will be put to an advisory shareholder vote at the forthcoming Annual General Meeting on 22 June 2018.

Remuneration policy
The Remuneration Committee is committed to complying with the principles of good corporate governance in relation to the design  
of its remuneration policy, and as such, our policy will take account of the UK Corporate Governance Code and other best practice guidance  
(for example, the QCA Remuneration Guidance and the Investment Association’s Principles of Remuneration), as far as is appropriate to the 
company’s management structure, size and listing.

Our approach to remuneration is governed by our directors’ remuneration policy. The primary objectives of the policy continue to be to attract 
and retain the highest calibre directors and to design remuneration which promotes the long-term success of the company. In order to put these 
objectives into effect, we provide the opportunity for executives to receive short- and long-term variable pay, dependent upon appropriate 
performance conditions, ensuring a clear link is established between shareholder value creation and the pay of our directors. 

During the year, the Committee reviewed overall levels of pay and the operation of the incentive arrangements to ensure they remain 
appropriate in light of the current business strategy and the interests of shareholders. The Committee concluded that the current overarching 
framework of base salary (plus modest pension and benefits provision), annual bonus and the operation of a long-term incentive plan (LTIP) 
remains best suited to the business. We are not therefore proposing any fundamental changes to this model.

Remuneration for the year ending 28 February 2019
The key points in relation to how we are implementing our policy for 2019, including details of the changes, are as follows:

 › The salaries and overall remuneration packages of the executive directors will be increased from a positioning that is below the mid-market 

level to a position which is aligned more closely with companies of similar size, growth rates and complexity. Whilst the main focus of the overall 
remuneration policy remains on the performance-related variable elements, the increases to the executive directors’ base salaries reflect the 
substantial increase in the scale and complexity of the company following of the acquisitions of Nasty Gal and PLT and the resulting increase  
in the responsibilities of the executive directors

 › Maximum bonus opportunity will continue to be up to 100% of salary for executive directors and up to 200% for the joint CEOs dependent 

upon stretching revenue and EBITDA growth targets

 › Long-term share incentive awards will continue to be made under an LTIP plan based on stretching three year performance targets. Personal 

limits remain unchanged and are detailed in the remuneration policy

 › The founding shareholders and directors, Mahmud Kamani and Carol Kane, will continue not to be granted share-based LTIP awards or other 

share incentives as they have retained substantial shareholdings in the company. 

Performance and reward for the year ended 28 February 2018
For the year ended 28 February 2018, in relation to the annual bonus plan, the group achieved outstanding revenue growth and, as a result, the 
“stretch” revenue growth target was achieved. EBITDA performance over the year also resulted in the achievement above the threshold target. 
As a result, in combination, the executive directors received 100% of their bonus potential. 

Encouraging equity ownership
We are committed to encouraging all our employees, as well as our senior executives, to be shareholders in the business. As part of facilitating 
this policy objective, we made awards to all employees under a UK HMRC-approved Share Incentive Plan during the 2015 and 2016 financial 
year ends and intend to make another award in the financial year ending 2019. Discounted options were issued under an HMRC-approved Save 
As You Earn (SAYE) plan in the financial years ended 2016, 2017 and 2018, which have achieved a high level of participation by employees, and 
are intended to continue in subsequent years. We have also introduced a formal shareholding requirement for the executive directors to support 
the alignment of the interests of executive directors with those of shareholders.

Shareholder feedback
The Remuneration Committee recognises that dialogue with shareholders plays a key role in informing the design of the remuneration policy 
and welcomes any feedback that shareholders may have. The Remuneration Committee will consider shareholder feedback received in relation 
to the remuneration policy and the remuneration report at the AGM each year. Any such feedback, plus any additional feedback received from 
time to time, will be considered as part of the company’s annual review of remuneration policy. Shareholders will be informed of any future 
changes in remuneration policy in the remuneration report. In addition, where such changes are considered to be major, having taken advice 
from relevant advisers, significant shareholders will be consulted in advance.

We hope you will support the advisory vote on the directors’ remuneration report at the forthcoming Annual General Meeting, as the directors 
will do in respect of their own beneficial shareholdings.

Iain McDonald
Chairman of the Remuneration Committee

 
ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

37

POLICY REPORT
Pay philosophy
The Remuneration Committee (“Committee”) is responsible for determining, on behalf of the board, the group’s pay philosophy and the policy 
on the remuneration of the executive directors, the Chairman and other senior executives of the group.

The aim of the remuneration policy is to ensure that high calibre senior executives are provided with remuneration which is designed to promote 
the long-term success of the group. The policy includes performance-related elements which are transparent, stretching and rigorously applied 
so as to encourage enhanced performance and to reward, in a fair and responsible manner, individual contributions to the success of the group. 
The remuneration policy is designed to be compatible with risk policies and systems and to be aligned to the group’s long-term strategic goals. 
The policy framework is structured so as to adhere to the principles of good corporate governance and has been developed taking into account 
the principles of the UK Corporate Governance Code. 

The performance-related variable pay component makes up a significant proportion of the overall package for senior executives and is designed 
to incentivise the delivery of the group’s growth strategy and other strategic and business objectives. The interests of the executives are designed 
to align with the interests of shareholders through encouraging equity ownership and, in support of this, awards under the group’s equity incentive 
plans are made where appropriate. 

Consideration of employment conditions elsewhere in the group
When setting the remuneration policy for executive directors, the Committee takes into account the overall approach to reward for, and the pay 
and employment conditions of, other employees in the group, especially when determining annual salary increases. This process ensures that any 
increase to the pay of executive directors is set in an appropriate context and is appropriate relative to increases proposed for other employees. 
The Committee is also provided with periodic updates on employee remuneration practices and trends across the group.

The principle of encouraging our senior executives to be shareholders in the business is reflected across the group as a whole and a key aim of the 
remuneration policy is to encourage widespread equity ownership across the whole employee base. In support of this objective we operate an 
HMRC-approved Share Incentive Plan and an approved SAYE option plan. 

Changes to the remuneration policy
Our pay philosophy and the broad structure of our remuneration policy will remain the same, since the Remuneration Committee believes  
it is serving the company well. The policy is as follows:

Summary of our remuneration policy
The table on pages 38 to 40 provides a summary of the key aspects of the group’s remuneration policy for executive directors.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
38

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

DIRECTORS’ REMUNERATION REPORT
CONTINUED

REMUNERATION POLICY TABLE FOR EXECUTIVE DIRECTORS 

BASE  
SALARY

PURPOSE AND  
LINK TO STRATEGY

 › To aid recruitment and retention
 › To reflect experience and expertise
 › To provide an appropriate level of fixed basic income 

OPERATION

 › Normally reviewed annually, with any increase usually becoming effective 1 May
 › Set initially at a level required to recruit suitable executives reflecting their experience  

and expertise

 › Any subsequent increase influenced by:

 —Scope of the role
 —Experience and personal performance in the role
 —Average change in total workforce salary
 —Performance of the group
 —External economic conditions, such as inflation 

 › Account taken of practice in comparable companies (e.g. those of a similar size  

and complexity)

 › No recovery or withholding provisions apply

 › Annual increases will generally be restricted to those of the average of the wider workforce 
 › Increases beyond those awarded to the wider workforce (in percentage of salary terms)  

may be awarded in certain circumstances such as where there is a change in responsibility  
or experience, or a significant increase in the scale or complexity of the role and/or size  
and value of the company 

 › The Committee reviews the salaries of executive directors each year taking due account  

of all the factors described in the salary policy

MAXIMUM 
OPPORTUNITY

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

39

ANNUAL 
BONUS

PURPOSE AND  
LINK TO STRATEGY

OPERATION

MAXIMUM 
OPPORTUNITY

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

 › To reward the annual delivery of short- to medium-term objectives relating to the 

business strategy

 › All bonus payments are at the discretion of the Committee
 › Not pensionable
 › Normally payable in cash following the end of the year based on targets set at the start  

of the year

 › Targets are set and/or reviewed annually
 › Recovery provisions apply in certain circumstances at the discretion of the Committee 

(including where there has been a misstatement of accounts, an error in assessing  
any applicable performance condition, or in the event of misconduct on the part  
of the participant)

 › Up to 200% of salary for the joint CEOs and up to 100% of salary for all other executive 

directors, dependent on performance

 › Bonuses are based on performance measures with appropriate targets set and assessed 

by the Committee at its discretion

 › Those financial measures which are identified as the key indicators of success against the 
strategy (e.g. EBITDA and revenue) will represent the majority of bonus, with any other 
measures (e.g. strategic and/or personal objectives) – where appropriate – representing 
the balance

 › Performance is measured over a single financial year 
 › 30% of maximum bonus will be payable for achievement of a threshold level of 
performance, rising to 100% of maximum bonus for reaching stretch target

 › Measures and weightings may change each year to reflect any year-on-year changes  

to business priorities at the discretion of the Committee

LONG-TERM 
INCENTIVE 
PLAN (LTIP)

PURPOSE AND  
LINK TO STRATEGY

 › Intended to align the long-term interests of senior executives with those of shareholders
 › To incentivise the delivery of key strategic objectives over the longer-term

OPERATION

 › Awards are normally granted annually in the form of nominal cost options 
 › Ability to exercise is dependent on performance targets being met during the 

performance period and continued service of the directors 

 › Recovery and withholding provisions apply in certain circumstances at the discretion  

of the Committee (including where there has been a misstatement of accounts, an error 
in assessing any applicable performance condition, or in the event of misconduct on the 
part of the participant) 

MAXIMUM 
OPPORTUNITY

 › Maximum limit contained within the plan rules is 150% of annual salary for executive 
directors and an award of up to 125% of annual basic salary in the ordinary course 

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

 › Awards are at the discretion of the Committee and may be made at lower levels than this 
 › Exceptionally, at the discretion of the Committee, awards may be made in excess of 

150% of salary per annum

 › Awards vest based on challenging targets measured over a three year period and are 

dependent upon continued service

 › At least half of awards will normally be based on financial performance metrics  

(such as, inter alia, PBT or EPS)

 › Prior to each award the Committee will set threshold and stretch targets along with 
an intermediate vesting range. Details of this will be disclosed in the annual report 
on remuneration for the year in which the award was granted unless the targets are 
commercially sensitive, in which case they will be disclosed retrospectively

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS40

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

DIRECTORS’ REMUNERATION REPORT
CONTINUED

PENSION

PURPOSE AND  
LINK TO STRATEGY

 › To aid recruitment and retention
 › To provide an appropriate level of fixed income 

OPERATION

 › Executive directors may receive an employer’s pension contribution or cash allowance

MAXIMUM 
OPPORTUNITY

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

 › Employer’s defined contribution or cash allowance up to 5% of salary

N/A

OTHER 
BENEFITS

PURPOSE AND  
LINK TO STRATEGY

 › Provide competitive benefits package

OPERATION

 › Executive directors may receive benefits including health care and life assurance, as well  

as other standard group-wide benefits offered by the company from time to time

 › Executive directors are also eligible to participate in any all-employee share plans operated 
by the company on the same basis as for other eligible employees (and in line with relevant 
HMRC rules)

 › The value of benefits may vary from year to year depending on the cost to the company

N/A

 › To support long-term commitment to the company and the alignment of executive 

director interests with those of shareholders

MAXIMUM 
OPPORTUNITY

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

PURPOSE AND  
LINK TO STRATEGY

OPERATION

 › The Remuneration Committee has adopted formal shareholding guidelines that will 

encourage executive directors to build up over a five year period and then subsequently  
hold a shareholding equivalent to a percentage of base salary. Adherence to these  
guidelines is a condition of continued participation in the equity incentive arrangements

SHARE- 
HOLDING 
REQUIREMENT

MAXIMUM 
OPPORTUNITY

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

 › 150% of salary

None

CHOICE OF PERFORMANCE MEASURES AND APPROACH TO TARGET SETTING
The performance metrics and targets that are set for the executive directors via the annual bonus plan and LTIP are carefully selected to align 
closely with the group’s strategic plan and key performance indicators.

In terms of annual performance targets the bonus is determined on the basis, primarily, of performance against financial measures which are 
identified as the key indicators of success against the strategy set annually. The precise metrics chosen, along with the weightings of each, may 
vary from year to year. The Committee will review the performance measures and targets each year and vary them as appropriate to reflect the 
priorities for the business in the year ahead.

In terms of the long-term performance targets, metrics for the LTIP awards will be set at the time of each grant but will normally include at least 
half based on financial performance in line with our key objectives of delivering returns to shareholders through achievement of our growth 
strategy. The Committee will disclose the targets for each award to the executive directors in advance in the annual report on remuneration 
unless the targets are commercially sensitive, in which case they will be disclosed retrospectively. The Committee will review the choice of 
performance measures and the appropriateness of the performance targets prior to each LTIP grant.

Challenging targets are set whereby modest rewards are payable for the delivery of threshold levels of performance, rising to maximum rewards 
for the delivery of substantial out-performance of our financial and operating plans.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

41

DIFFERENCES IN REMUNERATION POLICY FOR EXECUTIVE DIRECTORS COMPARED TO OTHER EMPLOYEES
The Committee has regard to pay structures across the wider group when setting the remuneration policy for executive directors.  
The Committee, in particular, considers the general basic salary increase for the broader workforce when determining the annual salary  
review for the executive directors. 

Overall, the remuneration policy for the executive directors is more heavily weighted towards performance-related pay than for other 
employees. Performance-related long-term incentives are provided for those employees considered to have the greatest potential to influence 
overall levels of performance and those whose retention within the group is regarded as important. That said, whilst the use of the LTIP is 
confined to the more senior management in the group, there is a commitment to encouraging widespread equity ownership through, for 
example, our use of an HMRC-approved Share Incentive Plan and SAYE share option scheme.

The level of performance-related pay varies within the group by grade of employee and is informed by the specific responsibilities of each role  
as appropriate.

SERVICE CONTRACTS AND LOSS OF OFFICE PAYMENTS 
Service contracts normally continue until the executive director’s agreed retirement date or such other date as the parties agree. The company’s 
policy is that executive directors will be employed on a contract that can be terminated by the company on giving no more than one year’s 
notice, with the executive director required to give up to one year’s notice of termination.

A director’s service contract may be terminated without notice and without any further payment or compensation, except for sums earned up 
to the date of termination, on the occurrence of certain events such as gross misconduct. The circumstances of the termination (taking into 
account the individual’s performance) and an individual’s duty and opportunity to mitigate losses are taken into account by the Committee when 
determining amounts payable on/following termination. Our policy is to reduce compensatory payments to former executive directors where 
they receive remuneration from other employment during the compensation period. The Committee will consider the particular circumstances 
of each leaver on a case by case basis and retains flexibility as to at what point, and the extent to which, payments would be reduced. Details will 
be provided in the relevant annual report on remuneration should such circumstances arise.

In summary, the contractual provisions are as follows:

Provision

Notice period

Termination payment

Detailed terms

Maximum of 12 months from both the company and the executive director

Payment in lieu of notice of base salary only, normally subject to mitigation and paid monthly1, 
subject to the discretion of the Committee

Change of control

There will be no enhanced provisions on a change of control

In addition, any statutory entitlements would be paid as necessary

1  The Committee may elect to make a lump sum termination payment (up to a maximum of 12 months’ base salary) as part of an executive director’s termination arrangements where it considers it 

appropriate to do so.

Annual bonus on termination
There is no contractual entitlement to annual bonus on termination. At the discretion of the Committee, in certain circumstances a pro rata 
bonus may become payable at the normal payment date for the period of active service only. 

LTIP on termination
Any share-based entitlements granted under the company’s share plans will be determined on the basis of the plan rules. In determining whether 
an executive director should be treated as a good leaver under the plan rules the Committee will take into account the performance of the 
individual and the reasons for his/her departure and, in the event of this determination being made, will set out its rationale in the following annual 
report on remuneration. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS42

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

DIRECTORS’ REMUNERATION REPORT
CONTINUED

APPROACH TO RECRUITMENT AND PROMOTIONS
The remuneration package for a new executive director would generally be set in accordance with the terms of the company’s remuneration 
policy in force at the time of appointment. In addition, with specific regard to the recruitment of new executive directors (whether by external 
recruitment or internal promotion), the remuneration policy will allow for the following: 

 › Where new joiners or recent promotions have been given a starting salary at a discount to the mid-market level, a series of increases above those 
granted to the wider workforce (in percentage of salary terms) may be awarded over the following few years, subject to satisfactory individual 
performance and development in the role

 › The Committee may offer additional cash and/or share-based elements when it considers these to be in the best interests of the company  
and shareholders. Any such additional payments would aim to reflect the terms and value of remuneration relinquished when leaving the  
former employer

 › The annual bonus would operate in accordance with the terms of the policy, subject to the overriding discretion of the Committee. Depending 
on the timing and responsibilities of the appointment it may be necessary to set different performance measures and targets in the first year 
 › For an internal executive appointment, any variable pay element awarded in respect of the former role would be allowed to pay out according  
to its terms, adjusted as relevant to take into account the appointment. In addition, any other ongoing remuneration obligations existing prior  
to appointment would continue

 › For external and internal appointments, the Committee may agree that the company will meet certain relocation expenses as appropriate.

For the appointment of a new chairman or non-executive director, the fee arrangement would generally be set in accordance with the fee policy 
in force at that time.

EXTERNAL NON-EXECUTIVE DIRECTOR POSITIONS
The company allows executive directors to hold external directorships subject to agreement by the Chairman on a case by case basis and, at the 
discretion of the Committee, to retain the fees received from those roles. 

NON-EXECUTIVE DIRECTORS’ LETTERS OF APPOINTMENT
The non-executive directors do not have service contracts with the company, but instead have letters of appointment. The letters of 
appointment are usually renewed every three years. Termination of the appointment may be earlier at the discretion of either party on three 
months’ written notice for the Chairman and one month’s written notice for other non-executive directors. None of the non-executive 
directors are entitled to any compensation if their appointment is terminated. Appointments will be subject to re-election at the Annual General 
Meeting by rotation. 

NON-EXECUTIVE DIRECTORS’ FEES
The non-executive directors’ fees policy is described below:

FEES

PURPOSE AND  
LINK TO STRATEGY

 › To recruit and retain high calibre non-executives

OPERATION

 › Fees are determined by the board, with non-executive directors abstaining from any 

discussion or decision in relation to their fees

 › Non-executive directors are paid an annual fee for all board duties, which will include an 

annual award of shares (with the value of shares normally determined at the market price in 
February of each year) 

 › In relation to the cash element, fees are normally paid monthly
 › In relation to the share element there will be certain restrictions which prevent the director 

selling these shares during the period of their appointment

 › Non-executive directors will not receive awards under any of the company’s incentive 

arrangements or receive any pension provision 

 › The fee levels are reviewed on a periodic basis, with reference to the time commitment  

of the role and market levels in companies of comparable size and complexity 

 › In exceptional circumstances, if there is a temporary yet material increase in the time 

commitment for non-executive directors, the board may pay extra fees to recognise the 
additional workload

 › Non-executive directors shall be entitled to have reimbursed all expenses that they 
reasonably incur in the performance of their duties, including taxes payable thereon

MAXIMUM 
OPPORTUNITY

 › There is no cap on fees
 › Fees may be increased to ensure they continue to appropriately recognise the time 

commitment of the role, increases to fee levels for non-executive directors in general and 
fee levels in companies of a similar size and complexity 

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

43

ANNUAL REPORT ON REMUNERATION – AUDITED INFORMATION
This section of the remuneration report contains details as to how the group’s remuneration policy was implemented during the year ended  
28 February 2018.

DISCLOSURE OF DIRECTORS’ SINGLE-FIGURE TOTAL REMUNERATION FOR THE YEAR
The total single-figure remuneration of the directors during the year ended 28 February 2018 is set out below:

Base salary
and fees 
£

287,500
287,500
217,500

Fixed remuneration

Variable remuneration

Benefits 
£

Pension 
£

Other 
£

Annual  
bonus 
£

Long-term 
incentives 
£

Total 
£

5,201
12,240
2,601

–
14,375
10,875

792,500

20,042

25,250

–
–
–

–

–
575,000
575,000
–
217,500 2,483,883

892,701
914,115
2,932,359

1,367,500 2,483,883

4,689,175

70,000
19,282
50,000
20,000
13,333
40,000

212,615

–
–
–
–
–
–

–

–
–
–
–
–
–

–

25,000
10,000
10,000
10,000
–
10,000

65,000

–
–
–
–
–
–

–

–
–
–
–
–
–

–

95,000
29,282
60,000
30,000
13,333
50,000

277,615

Executive directors
Mahmud Kamani
Carol Kane
Neil Catto

Total executive directors

Non-executive directors
Peter Williams
Pierre Cuilleret
David Forbes
Iain McDonald
Stephen Morana
Sara Murray

Total non-executive directors

Total

1,005,115

20,042

25,250

65,000

1,367,500 2,483,883 4,966,790

The total single-figure remuneration of the directors during the year ended 28 February 2017 is set out below:

Base salary
and fees 
£

225,000
225,000
180,000

630,000

70,000
50,000
40,000
34,872
16,667

211,539

841,539

Fixed remuneration

Variable remuneration

Benefits 
£

Pension 
£

Other 
£

Annual  
bonus 
£

Long-term 
incentives 
£

Total 
£

1,954
5,232
1,732

8,918

–
11,250
9,000

20,250

–
–
–
–
–

–

–
–
–
–
–

–

–
–
1,800

1,800

25,000
10,000
10,000
10,000
–

55,000

–
168,750
168,750
–
135,000 1,638,000

395,704
410,232
1,965,532

472,500 1,638,000

2,771,468

–
–
–
–
–

–

–
–
–
–
–

–

95,000
60,000
50,000
44,872
16,667

266,539

8,918

20,250

56,800

472,500 1,638,000 3,038,007

Executive directors
Mahmud Kamani
Carol Kane
Neil Catto

Total executive directors

Non-executive directors
Peter Williams
David Forbes
Stephen Morana
Sara Murray
Mark Newton-Jones

Total non-executive directors

Total

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS44

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

DIRECTORS’ REMUNERATION REPORT
CONTINUED

Figures in the single total figure remuneration include the following for the financial year:

BASE SALARY AND FEES

The amount of salary or non-executive directors’ fees

OTHER

The value of SIP awards and SAYE options granted in the financial period for executive directors 
(SAYE option calculated as the 20% discount at grant on the three year plan) and the value of free 
shares issued to non-executive directors as part of their fees

ANNUAL BONUS

The amount of performance-related bonus receivable. Further details of the performance outcome 
can be found below

LONG-TERM INCENTIVES

The value of long-term incentives vesting based on performance ending in the year under review. 
Further details of the share options granted in 2015 and vesting on 22 May 2018 based on 
performance measured to 28 February 2018 can be found below. A share price of 185.65p  
(the closing share price on 28 February 2018) has been used for the purposes of valuing the gain

BENEFITS

The value of private medical insurance, life assurance and driver services

ANNUAL BONUS
For the year ended 28 February 2018, Neil Catto’s maximum potential bonus was 100% of basic salary and the joint CEOs’ was 200%.  
40% of the potential bonus related to a revenue target and 60% of the potential bonus related to an adjusted EBITDA target. Bonus  
entitlement targets were as follows:

Financial target range

Revenue target: 
Threshold £446.6m
Upper limit £500m or more

EBITDA target: 
Threshold £45.5m
Upper limit £55m or more

Bonus entitlement % 

12.0%
40.0%

18.0%
60.0%

The amount of bonus payable varies on a sliding scale between the threshold and upper limit shown above. For the financial year ended 28 
February 2018, revenue and adjusted EBITDA were above the upper limits, resulting in payments of 40% and 60% of bonus entitlement 
respectively. Bonuses payable were as follows:

Name

Mahmud Kamani
Carol Kane
Neil Catto

Bonus % of salary

200%
200%
100%

LONG-TERM SHARE INCENTIVES
As founder shareholders, neither Mahmud Kamani nor Carol Kane, both of whom have retained a significant equity stake in the company, 
received Executive Share Option Plan (ESOP) awards either on Admission or as part of any subsequent grants. Of the executive directors, only 
Neil Catto holds options under the ESOP and LTIP subject to the achievement of performance conditions as follows: 

Name

Neil Catto 

Option scheme

2015 ESOP
2016 LTIP
2017 LTIP

No. of ordinary  
shares under option 

Exercise price  
pence

1,553,398
404,822
138,037

25.75
1
1

Date of grant

22/05/15
30/06/16
13/06/17

Exercise period

22/05/18 to 21/05/25
30/06/19 to 30/06/26
13/06/20 to 13/06/27

The performance targets for the shares granted on 22/05/15 are based upon the achievement of two key criteria, adjusted aggregate EBITDA 
(50%) and Total Shareholder Return (50%) over a three year period. Minimum “threshold” and “stretch” targets have been established by the 
Committee against these criteria. Vesting against the adjusted aggregate EBITDA target is on a straight line basis between £56.25 million  
(at which point 50% vesting of this tranche will occur) and £75 million (at which point 100% vesting of this tranche will occur). Vesting against 
the TSR target is on a straight line basis between a Total Shareholder Return of 50% (at which point 25% vesting of this tranche will occur) and 
150% (at which point 100% vesting of this tranche will occur). 

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

45

LONG-TERM SHARE INCENTIVES CONTINUED
The performance targets for the shares granted on 30/06/16 are based upon the achievement of two key criteria, Three-Year Aggregate 
Adjusted Earnings per Share (67%) and Total Shareholder Return (33%) over a three year period. Minimum “threshold” and “stretch” targets 
have been established by the Committee against these criteria. The EPS element vests on a straight line basis between target intervals from 
1.6p for a 25% vesting to 2.4p for 100% vesting for the EPS element of the performance criteria. The TSR element vests on a straight line basis 
between target intervals from 50% growth in TSR for a 25% vesting to 125% growth in TSR for a 100% vesting for the TSR element of the 
performance criteria.

The performance targets for the shares granted on 13/06/17 are based upon the achievement of two key criteria, Three Year Aggregate 
Adjusted Earnings per Share (67%) and Total Shareholder Return (33%) over a three year period. Minimum “threshold” and “stretch” targets 
have been established by the Committee against these criteria. The EPS element vests on a straight line basis between target intervals from 
7.5p for a 25% vesting to 12p for 100% vesting for the EPS element of the performance criteria. The TSR element vests on a straight line basis 
between target intervals from 50% growth in TSR for a 25% vesting to 125% growth in TSR for a 100% vesting for the TSR element of the 
performance criteria.

ALL-EMPLOYEE SHARE INCENTIVE PLAN (SIP)
The HMRC-approved all-employee Share Incentive Plan purchases shares and holds them in trust for the benefit of employees who remain 
with the company for three years. There are no performance criteria for the SIP shares. The directors hold the following options over shares 
under this scheme:

Name

Neil Catto 

No. of ordinary  
shares held in trust 

Purchase price  
pence

Date of grant

Maturity date

6,000 
3,571

50
28

14/03/14
19/06/15

14/03/17 
19/06/18 

SAVE AS YOU EARN SHARE SCHEME (SAYE)
The HMRC-approved all-employee Save As You Earn scheme allows employees to purchase shares at a 20% discount to market price at date 
of grant on the future option date. There are no performance criteria for the SAYE shares. The directors hold the following options over shares 
under this scheme:

Name

Neil Catto 

Estimated shares to be  
purchased at option date 

Option price  
pence

Date of grant

Option date

50,467 
9,137

21.4
78.8

29/06/15
25/10/16

01/08/18 
25/10/19

DIRECTORS’ INTERESTS IN SHARES 
The table below sets out the beneficial and non-beneficial interests in ordinary shares as at the year end.

Beneficially 
owned at  
28 February  
2017

Free  
share award 
under NED 
remuneration 
policy

Shares 
acquired 
during  
the year

Shares
disposed of 
during the year

Beneficially  
owned at  
28 February  
2018

As a  
% of share 
capital

Outstanding 
share options

Shares  
held  
under  
SIP

SAYE  
options 
granted

Total interests  
in shares at  
28 February  
2018

198,932,382
50,980,421
–
478,414
–
271,365
404,000
6,825

– (11,252,502)
–
–
– (4,650,000)
– 1,574,306 (1,560,000)
–
–
–

13,548

–
5,419 100,000
–
5,419
25,000
5,419
–
5,419

–

187,679,880 16.33%
46,330,421 4.03%

–
–

–
–

14,306
491,962 0.04%
105,419 0.01%
276,784 0.02%
434,419 0.04%
–

– 2,096,257 9,571 59,604
–
–
–
–
–

–
–
–
–
–

–
–
–
–
–

12,244

– 187,679,880
– 46,330,421
2,179,738
491,962
105,419
276,784
434,419
12,244

Name of director

Mahmud Kamani
Carol Kane
Neil Catto
Peter Williams
Pierre Cuilleret
David Forbes
Iain McDonald
Sara Murray

SERVICE CONTRACTS AND LETTERS OF APPOINTMENT
Each of the executive directors has a service contract, under which there is a 12 month notice period from both the company and the director. 

It has been agreed that there will be no increase in the remuneration of the non-executive directors for at least four years from 1 March 2015. 
Details of the remuneration of the non-executive directors is set out herein.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
46

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

DIRECTORS’ REMUNERATION REPORT
CONTINUED

COMPOSITION OF THE REMUNERATION COMMITTEE
The members of the Committee during the year were Iain McDonald (committee chairman from September 2017), Pierre Cuilleret, 
David Forbes (committee chairman to September 2017), Stephen Morana (to July 2017) and Sara Murray. Executive directors are 
invited to attend meetings, if requested by the Committee, in order to provide information and advice, to enable the Committee to make 
informed decisions. Each director is, however, specifically excluded from any matter concerning his own remuneration. Representatives of 
PricewaterhouseCoopers, the Committee’s retained advisor, may also attend meetings by invitation. The Company Secretary attends  
meetings as secretary to the Committee. 

ADVISERS TO THE REMUNERATION COMMITTEE
During the year, the Committee received advice from PricewaterhouseCoopers. The total fees paid to PricewaterhouseCoopers in respect 
of its services during the year were £6,000 (2017: New Bridge Street £5,928). PricewaterhouseCoopers is a signatory to the Remuneration 
Consultants Group Code of Conduct and operates voluntarily under this Code which sets out the scope and conduct of the role of executive 
remuneration consultants when advising UK listed companies. The Committee regularly reviews the external advisor relationship and is 
comfortable that PricewaterhouseCoopers’ advice remains objective and independent.

IMPLEMENTATION OF REMUNERATION POLICY FOR THE YEAR ENDING 28 FEBRUARY 2019 – UNAUDITED
Remuneration for the executive directors comprises the following elements, not all of which are currently provided to each executive director:

 › base salary
 › pension and other benefits 
 › annual bonus
 › awards under the Long-Term Incentive Plans 
 › opportunity to participate in the all-employee Share Incentive Plan and Save As You Earn scheme

BASE SALARY
The salaries of the executive directors are as follows: 

Mahmud Kamani
Carol Kane
Neil Catto

Joint CEO
Joint CEO
CFO

From 1 May 2018

From 1 May 2017

350,000
350,000
260,000

£300,000
£300,000
£225,000

PENSION AND OTHER BENEFITS
Carol Kane and Neil Catto receive a company pension contribution of 5% of salary. Mahmud Kamani does not receive a company  
pension contribution. 

Carol Kane and Neil Catto receive company health care benefits and life assurance. Carol Kane and Mahmud Kamani receive driver services. 

ANNUAL BONUS
All of the executive directors are eligible to participate in the company-wide annual cash bonus plan. The Committee oversees the bonus  
plan, and any bonus payments are at the discretion of the Committee. The maximum bonus payable for the year ending February 2019 for  
Neil Catto will be 100%. The maximum bonus payable to the joint CEOs will be 200%. Performance will be measured over the single financial 
year ending 28 February 2019. The performance targets are based on a combination of revenue and EBITDA metrics (as defined in the plan), 
with a 40/60 weighting respectively. This choice of metrics reflects that these measures have been identified as the key indicators of the group’s 
success against its growth strategy. The amount of bonus payable will be calculated as a percentage of base salary modified by a factor linked to 
the revenue and EBITDA metrics, for which there is a sliding scale set between upper and lower thresholds. The bonus will be payable in cash 
immediately after the announcement of the financial results.

The annual bonus targets, in relation to the financial year ending 28 February 2019, are considered to be commercially sensitive. Details of the 
targets, performance against those targets, and any payments resulting, will be disclosed in next year’s annual report on remuneration.

LONG-TERM INCENTIVE PLAN (LTIP)
Awards will be made to Neil Catto and other members of our senior management team under the LTIP in line with the limits detailed in the 
remuneration policy. Neil Catto’s award for the fiscal year 2019 has not yet been agreed but will be subject to performance targets relating to 
EPS and other financial measures measured over a three year period. As founder shareholders, neither Mahmud Kamani nor Carol Kane, both 
of whom have retained a significant equity stake in the company, will receive LTIP awards. 

 
ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

47

ALL-EMPLOYEE SHARE PLANS
The board adopted a UK HMRC-approved Share Incentive Plan on Admission and made a second grant of free shares in 2015. It is intended 
to grant a further issue of free shares to all employees in the financial year ending 2019. The company offered HMRC-approved SAYE plans in 
the financial years ended 2016, 2017 and 2018 and it is intended that a further SAYE grant is offered during 2019. The executive directors are 
eligible to participate in the schemes on the same basis as other employees.

REMUNERATION FOR NON-EXECUTIVE DIRECTORS
The Chairman and non-executive directors all receive a fee and annual allocation of shares each year to cover all their duties. 

The current annual remuneration is:

Peter Williams
Pierre Cuilleret
David Forbes 

Iain McDonald
Sara Murray

Non-executive Chairman
NED
NED, Senior Independent Director and  
Chairman of Audit Committee
NED and Chairman of Remuneration Committee
NED

From 1 March 2018

From 1 March 2017

Share awards

Fees

Share awards

Fees

£25,000
£10,000

£70,000
£40,000

£25,000
–

£70,000
–

£10,000
£10,000
£10,000

£50,000
£40,000
£40,000

£10,000
–
£10,000

£50,000
–
£40,000

The above remuneration will be reviewed annually by the board. The company and the non-executive directors have agreed that there will be no 
increase in the remuneration of non-executive directors until 1 March 2019.

Iain McDonald
Chairman of the Remuneration Committee

25 April 2018

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS48

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

STATEMENT OF DIRECTORS’ RESPONSIBILITIES 
IN RESPECT OF THE ANNUAL REPORT AND FINANCIAL STATEMENTS

The directors are responsible for preparing financial statements for each financial year which give a true and fair view, in accordance with 
applicable Jersey law and International Financial Reporting Standards, of the state of affairs of the company and of the profit or loss of the 
company for that period. In preparing those financial statements, the directors are required to:

 › select suitable accounting policies and then apply them consistently;
 › make judgements and estimates that are reasonable and prudent;
 › state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial 

statements; and

 › prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business. 

The directors confirm that they have complied with the above requirements in preparing the financial statements.

The directors are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the financial position  
of the company and enable them to ensure that the financial statements comply with The Companies (Jersey) Law, 1991. They are also 
responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud  
and other irregularities.

So far as the directors are aware, there is no relevant audit information of which the company’s auditors are unaware, and each director has taken 
all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to 
establish that the company’s auditors are aware of that information.

On behalf of the board

Mahmud Kamani
Carol Kane
Neil Catto

25 April 2018

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

49

INDEPENDENT AUDITORS’ REPORT 
TO THE MEMBERS OF BOOHOO.COM PLC

REPORT ON THE AUDIT OF THE GROUP FINANCIAL STATEMENTS

OPINION
In our opinion, boohoo.com plc’s group financial statements (the “financial statements”):

 › give a true and fair view of the state of the group’s affairs as at 28 February 2018 and of its profit and cash flows for the year then ended;
 › have been properly prepared in accordance with IFRSs as adopted by the European Union; and
 › have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991.

We have audited the financial statements, included within the Annual Report and Financial Statements (the “Annual Report”), which comprise: 
the consolidated statement of financial position as at 28 February 2018; the consolidated statement of comprehensive income for the year then 
ended, the consolidated statement of changes in equity for the year then ended, and the consolidated cash flow statement for the year then 
ended; and the notes to the financial statements, which include a description of the significant accounting policies. 

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe 
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements 
in the UK, which includes the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements.

OUR AUDIT APPROACH
Overview

MATERIALITY

AUDIT SCOPE

KEY AUDIT MATTERS

 › Overall group materiality: £2.2 million which represents 5% of profit before tax

 › We have audited both of the group’s material trading entities (boohoo.com UK limited and 

PrettyLittleThing.com Limited) together with boohoo.com plc (the parent company of the group), 
which account for 96% and 98% of the consolidated revenue and profit before tax respectively

 › Accounting for share-based payments in relation to the PrettyLittleThing transaction
 › Valuation of inventory
 › Valuation of credit note provision

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In particular, 
we looked at where the directors made subjective judgements, for example in respect of significant accounting estimates that involved making 
assumptions and considering future events that are inherently uncertain. As in all of our audits we also addressed the risk of management override 
of internal controls, including evaluating whether there was evidence of bias by the directors that represented a risk of material misstatement  
due to fraud. 

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; 
and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were 
addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. This is not a complete list of all risks identified by our audit. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
50

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

INDEPENDENT AUDITORS’ REPORT CONTINUED
TO THE MEMBERS OF BOOHOO.COM PLC

KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

ACCOUNTING FOR SHARE-BASED PAYMENTS IN 
RELATION TO THE PRETTYLITTLETHING (“PLT”) 
TRANSACTION
Refer to note 22 Share-based payments; note 1 Critical accounting 
judgements and estimates; and note 20 Related party transactions.

The consolidated statement of comprehensive income includes a 
share-based payment expense of £3.3 million of which £1.2 million 
relates to the Shareholders Agreement (the “Agreement”) entered 
into between PrettyLittleThing.com Limited (formerly 21Three 
Clothing Company Limited), boohoo.com plc and the minority 
shareholders of PLT.

The Agreement gives boohoo.com plc the option to acquire the 
minority shareholding of PLT in a number of scenarios where the 
calculation of the purchase price is dependent on the performance 
of PLT and the continued employment of the PLT minority 
shareholders. The agreement is accounted for as an equity-settled 
share-based payment.

The estimation of the grant date fair value of the share-based 
payment was based on the equity value of PLT calculated as at the 
date of the Agreement. This equity valuation was then adjusted to 
take account of the minority shareholding discount and probability 
attached to the non-market vesting conditions. There is uncertainty 
attached to a number of the underlying assumptions used in 
determining the fair value of the share-based payment and the 
valuation involved the directors making various estimates which 
include the discount rate, perpetuity growth rate of earnings, minority 
discount rate and volatility rate.

VALUATION OF INVENTORY
Refer to note 15 Inventory.

The gross value of inventory at the year end was £51.7 million  
(2017: £34.5 million), against which a provision of £3.4 million  
(2017: £0.3 million) was recorded. The group operates in a dynamic 
and fast moving fashion market which inherently means there is a risk 
of inventory falling out of fashion and therefore becoming difficult to 
sell above cost. 

The provisioning policy is primarily based on the age of items, with 
additional amounts recognised against stock lines that management 
expects to be discounted. Stock items that management expect to 
sell at a discount via alternatives to its website are written down to 
reflect this discounted sales price.

The quantity of individual inventory lines and the rate at which  
new lines are added, combined with the total value of gross inventory 
makes the calculation of the related provision material to the  
financial statements.

In concluding on the appropriate accounting treatment for the 
Agreement we read the Agreement and considered the following 
factors to be key:

 › There are conditions attached to the executive directors’ ability 
to sell their minority interest in PLT for market value (i.e. to earn 
the full rights of an ordinary shareholder), specifically remaining in 
employment for five years and meeting certain performance  
targets; and

 › The group has the option but not the obligation to purchase the 

minority shareholding in a number of scenarios.

We agree with management’s treatment of the Agreement as an 
equity-settled share-based payment.

We have audited management’s calculations of the grant date equity 
value of PLT and fair value of the share-based payment. The audit of 
these valuations involved challenging the following key assumptions 
by comparing to independent market data and benchmarking against 
comparable organisations and transactions:

 › Discount rate;
 › Perpetuity growth rate of earnings;
 › Minority discount rate; and
 › Volatility rate.

In addition to the market based assumptions, we have also agreed 
forecast cash flows of PLT to approved budgets that were available at 
the grant date.

We have reviewed management’s provisioning policy, compared it to 
the prior year and assessed its appropriateness given our knowledge  
of the group.

We have tested the validity of the aged stock listing used as the basis 
for management’s inventory provision calculation and found it to be 
accurate and complete. 

We have tested management’s calculation of the inventory provision 
based on the underlying data and group accounting policy and found 
this to be accurate.

We have reviewed the post year end financial information to identify 
any significant inventory write offs with none noted.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

51

VALUATION OF CREDIT NOTE PROVISION
Refer to note 17 Trade and other payables.

Included in trade and other payables is a credit note provision relating 
to sales made pre year end that are expected to be returned post  
year end. 

The group offers a returns policy on all sales which is extended for 
faulty items. Management calculates the credit note provision using 
historical returns data, combined with the gross value of sales made in 
the final two months of the year. 

We have reviewed management’s provisioning policy and found it to be 
consistent with the prior year and appropriate given the circumstances. 
In doing this we have reviewed the group’s published returns policy and 
have ensured this is accurately reflected in the calculation.

We have tested the validity of the inputs to management’s credit note 
provision calculation and found these to be accurate and complete. 
This specifically included listings of sales and credit notes during  
the year.

We have compared the year end provision to actual credit notes raised 
subsequent to the year end related to sales made prior to the year end 
and found the difference to not be material.

How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the group, the accounting processes and controls, and the industry in which it operates. 

The group comprises the following entities: boohoo.com plc, parent company of the group; boohoo.com UK Limited, PrettyLittleThing.com 
Limited and Nasty Gal Limited, which are trading entities that are based in the UK; and nine non-trading entities. The group audit team in the 
UK performed an audit of the complete financial information of boohoo.com plc, boohoo.com UK Limited, PrettyLittleThing.com Limited and 
Nasty Gal Limited, which we regarded as financially significant components of the group. These components accounted for 96% of the revenue 
and 98% of profit before tax for the group. 

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate, on the 
financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

OVERALL MATERIALITY

£2.2 million (2017: £1.5 million).

HOW WE DETERMINED IT

5% of profit before tax.

RATIONALE FOR  
BENCHMARK APPLIED

profit before tax is the key measure used both internally by the board and externally by shareholders  
in evaluating the performance of the group.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of 
materiality allocated across components was between £1.6 million and £2.1 million.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £110,000  
(2017: £74,000) as well as misstatements below that amount that, in our view, warranted reporting for qualitative reasons. 

CONCLUSIONS RELATING TO GOING CONCERN
We have nothing to report in respect of the following matters in relation to which ISAs (UK) require us to report to you when: 

 › the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or 
 › the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the 

group’s ability to continue to adopt the going concern basis of accounting for a period of at least twelve months from the date when the financial 
statements are authorised for issue.

However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the group’s ability to continue  
as a going concern.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS52

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

INDEPENDENT AUDITORS’ REPORT CONTINUED
TO THE MEMBERS OF BOOHOO.COM PLC

REPORTING ON OTHER INFORMATION 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report 
thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information 
and, accordingly, we do not express an audit opinion or any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to 
conclude whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based on 
the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.  
We have nothing to report based on these responsibilities.

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities, the directors are responsible for the preparation of the financial 
statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are also 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s ability to continue as a going concern, disclosing as 
applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the 
group or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Article 113A  
of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any  
other purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior 
consent in writing.

OTHER REQUIRED REPORTING
Companies (Jersey) Law 1991 exception reporting
Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion, we have not received all the information and 
explanations we require for our audit. We have no exceptions to report arising from this responsibility. 

OTHER MATTER
We have reported separately on the company financial statements of boohoo.com plc for the year ended 28 February 2018.

Philip Storer
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants
Manchester

25 April 2018

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 28 FEBRUARY 2018

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

53

Revenue
Cost of sales

Gross profit
Distribution costs
Administrative expenses
Amortisation of acquired intangibles
Other income

Operating profit
Finance income
Finance expense

Profit before tax
Taxation

Profit for the year

Profit for the year attributable to:
Owners of the parent company
Non-controlling interests

Total other comprehensive income/(expense) for the year, net of income tax
Loss reclassified to profit and loss during the year
Fair value gain/(loss) on cash flow hedges during the year 1

Total comprehensive income for the year

Total comprehensive income attributable to:
Equity attributable to owners of the parent company
Non-controlling interests

Total equity

Earnings per share
Basic
Diluted

1  Net fair value gains on cash flow hedges will be reclassified to profit or loss during the two years to 29 February 2020.

All activities relate to continuing operations. 

The notes on pages 57 to 76 form part of these financial statements.

Note

2

2018
£000

2017
£000

579,800
(273,445)

294,635
(133,806)

306,355
(126,757)
(132,623)
(4,449)
159

42,685
774
(146)

43,313
(7,313)

160,829
(66,849)
(68,100)
(434)
4,862

30,308
637
–

30,945
(6,284)

36,000

24,661

31,652
4,348

36,000

24,458
203

24,661

6,516
12,981

55,497

51,149
4,348

55,497

2.78p
2.71p

9,604
(16,351)

17,914

17,711
203

17,914

2.19p
2.16p

3

6
4

10

7

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS54

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AT 28 FEBRUARY 2018

ASSETS
Non-current assets
Intangible assets
Property, plant and equipment
Financial assets
Deferred tax

Current assets
Inventories
Trade and other receivables
Financial assets
Cash and cash equivalents

Total current assets

Total assets

LIABILITIES
Current liabilities
Trade and other payables
Interest-bearing loans and borrowings
Financial liabilities
Current tax liability

Total current liabilities

Non-current liabilities
Interest-bearing loans and borrowings
Financial liabilities
Deferred tax

Total liabilities

Net assets

Equity
Share capital
Share premium
Capital redemption reserve
Hedging reserve
EBT reserve
Translation reserve
Reconstruction reserve
Non-controlling interest
Retained earnings

Total equity

Note

2018
£000

2017
£000

11
12
21
14

15
16
21

17
18
21

18
21
14

19

30,877
71,994
2,445
6,479

111,795

48,248
17,499
6,770
142,575

215,092

326,887

35,446
32,019
231
4,494

72,190

34,170
11,944
489
70,330

116,933

189,123

(96,670)
(2,382)
(837)
(4,505)

(58,053)
(2,382)
(10,229)
(3,761)

(104,394)

(74,425)

(7,146)
(467)
(2,101)

(9,528)
(2,077)
(2,597)

(114,108)

(88,627)

212,779

100,496

11,496
602,578
100
7,911
(351)
168
(515,282)
8,761
97,398

11,233
551,720
100
(11,586)
(761)
5
(515,282)
3,978
61,089

212,779

100,496

The notes 1 to 25 form part of these financial statements.

These financial statements of boohoo.com plc, registered number 114397, on pages 53 to 76 were approved by the board of directors  
on 25 April 2018 and were signed on its behalf by:

Mahmud Kamani
Carol Kane
Neil Catto
Directors  

 
ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

55

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

Share
capital
£000

Share
premium
£000

Capital
redemption
reserve
£000 

Hedging
reserve
£000

EBT
reserve
£000

Translation
reserve
£000

Recon-
struction
reserve
£000

Non-
controlling
interest
£000

Retained
earnings
£000

Total  
equity
£000 

Balance at 29 February 2016

11,233 551,666

100

(4,839)

(761)

1 (515,282)

– 31,309

73,427

Acquisition of 66% interest in  
  PrettyLittleThing.com Limited
Issue of shares
Share-based payments credit
Excess deferred tax on  
  share-based payments
Profit for the year
Translation of foreign operations
Loss reclassified to profit and loss
Fair value loss on cash flow hedges 
  during the year

–
–
–

–
–
–
–

–

–
54
–

–
–
–
–

–

–
–
–

–
–
–
–

–

–
–
–

–
–
–
9,604

(16,351)

–
–
–

–
–
–
–

–

–
–
–

–
–
4
–

–

–
–
–

–
–
–
–

–

3,775
–
–

–
–
1,895

–

3,427
203 24,458
–
–

–
–

3,775
54
1,895

3,427
24,661
4
9,604

–

–

(16,351)

Balance at 28 February 2017

11,233 551,720

100

(11,586)

(761)

5 (515,282)

3,978 61,089 100,496

Issue of shares
Share-based payments credit
Excess deferred tax on  
  share-based payments
Profit for the year
Translation of foreign operations
Loss reclassified to profit and loss
Fair value gain on cash flow hedges 
  during the year

264 50,857
–

–

–
–
–
–

–

–
–
–
–

–

–
–

–
–
–
–

–

–
–

410
–

–
–
–
6,516

12,981

–
–
–
–

–

–
–

–
–
163
–

–

–
–

–
–
–
–

–

–
435

–
2,834

51,531
3,269

–

1,823
1,823
4,348 31,652 36,000
163
6,516

–
–

–
–

–

–

12,981

Balance at 28 February 2018

11,496 602,578

100

7,911

(351)

168 (515,282)

8,761 97,398

212,779

The notes on pages 57 to 76 form part of these financial statements. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS56

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 28 FEBRUARY 2018

Cash flows from operating activities
Profit for the year
Adjustments for:
Share-based payments charge
Depreciation charges and amortisation
Gain on option to acquire PrettyLittleThing.com Limited
Finance income
Finance expense
Tax expense

Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables

Cash generated from operations
Tax paid

Net cash generated from operating activities

Cash flows from investing activities
Acquisition of intangible assets
Acquisition of property, plant and equipment
Acquisition of 66% interest in PrettyLittleThing.com Limited  
  (excess of cash acquired over consideration)
Finance income received

Net cash used in investing activities

Cash flows from financing activities
Proceeds from the issue of ordinary shares
Share issue costs written off to share premium
Finance expense paid
Proceeds from new loan
Repayment of borrowings

Net cash generated from financing activities

Increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes 1 to 25 form part of these financial statements.

Note

2018
£000

2017
£000

36,000

24,661

3,269
10,978
–
(774)
146
7,313

56,932
(14,078)
(5,393)
38,780

76,241
(7,227)

69,014

1,895
4,765
(1,405)
(637)
–
6,284

35,563
(11,925)
(4,107)
15,166

34,697
(5,206)

29,491

15
16
17

11
12

(2,412)
(43,972)

(18,311)
(12,364)

–
612

655
614

(45,772)

(29,406)

52,281
(750)
(146)
–
(2,382)

49,003

72,245

70,330

54
–
–
11,910
–

11,964

12,049

58,281

142,575

70,330

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

57

NOTES TO THE FINANCIAL STATEMENTS
(FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES

General information
boohoo.com plc is a public limited company incorporated and domiciled in Jersey and listed on the Alternative Investment Market (AIM)  
of the London Stock Exchange. Its registered office address is: 12 Castle Street, St Helier, Jersey, JE2 3RT. The company was incorporated  
on 19 November 2013.

Basis of preparation
The consolidated financial statements of the group have been approved by the directors and prepared on a going concern basis in accordance 
with International Financial Reporting Standards as adopted by the European Union (Adopted IFRSs), IFRS IC Interpretations and the 
Companies (Jersey) Law 1991.

Standards, amendments and interpretations to standards that are effective and have been adopted by the group and/or company.
IAS 7, “Statement of Cash flows” (effective 1 January 2017) requires a schedule of movements in financing activity liabilities, which is shown  
in note 18. 

Standards, amendments and interpretations to existing standards that are not yet effective and have not been early adopted by the group  
and/or company.
The following standards have been published and are mandatory for accounting periods beginning after 1 March 2018 but have not been early 
adopted by the group or company and could have an impact on the group and company financial statements:

IFRS 9, “Financial instruments” (effective 1 January 2018) is not expected to have a material effect on the financial statements. It has been 
determined that all existing effective hedging instruments will continue to qualify for hedge accounting under IFRS 9.

IFRS 16, “Leases” (effective 1 January 2019). The group has several property leases for office accommodation and some office machinery leases. 
These assets and liabilities will be capitalised on the balance sheet under IFRS 16, where the effect will be material with an estimated £3.2 million 
increase in assets and liabilities as at 28 February 2019, whereas the effect on the income statement will not be material overall.

IFRS 15, “Revenue from contracts with customers” (effective 1 January 2018) is not expected to have a material effect on the financial 
statements. Revenue is already recognised in the financial statements when the customer receives the goods ordered. Revenue from the 
purchase of annual delivery services is spread over the period of the service.

A number of other new standards and amendments to standards and interpretations are effective for annual periods beginning after  
1 March 2018 and have not been applied in preparing these consolidated financial statements. None of these is expected to have a significant 
effect on the consolidated financial statements of the group.

The financial statements have been approved on the assumption that the group remains a going concern as explained on page 34.

Measurement convention
The consolidated financial statements have been prepared under the historical cost convention, excluding financial assets and financial liabilities 
(including derivative instruments) held at fair value through profit or loss. The principal accounting policies adopted in the preparation of these 
financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Basis of consolidation
The group financial statements consolidate those of its subsidiaries and the Employee Benefit Trust. All intercompany transactions between 
group companies are eliminated. 

Subsidiaries are entities controlled by the group. The group controls an entity when the group is exposed to, or has rights to, variable returns  
from its involvement with the entity and has the ability to affect those returns through its power over the entity.

In assessing control, the group takes into consideration potential voting rights that are currently exercisable. The acquisition date is the date on 
which control is transferred to the acquirer. Subsidiary undertakings acquired during the year are accounted for using the acquisition method of 
accounting. The financial statements of subsidiaries are included in the consolidated financial statements from the date that control commences 
until the date that control ceases. The cost of the acquisition is the aggregate of the fair values of the assets and liabilities and equity instruments 
issued on the acquisition date. The excess of the cost of acquisition over the group’s share of the fair values of the identifiable net assets acquired 
is recorded as goodwill. If the cost of acquisition is less than the fair value of the assets, the difference is recognised directly in the statement of 
comprehensive income.

The Employee Benefit Trust is considered to be a special purpose entity in which the substance of the relationship is that of control by the group 
in order that the group may benefit from its control. The assets held by the trust are consolidated into the group.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS58

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES CONTINUED

Business combinations
The group uses the acquisition method of accounting for business combinations of entities not under common control. Separable identifiable 
assets and liabilities are measured initially at their fair values on the acquisition date. Any non-controlling interest is measured at either fair value 
or at the non-controlling interest’s share of the acquiree’s net assets. Acquisition costs are expensed as incurred. The excess of any consideration 
paid over the fair value of the net assets is recognised as goodwill and any shortfall of consideration paid against the fair value of net assets is 
recognised directly in the statement of comprehensive income.

Intangible assets
Trademark and licences are stated at cost less accumulated amortisation and impairment losses and are amortised over their expected lives  
of ten years and charged to administrative expenses. Customer lists are amortised over expected customer lifetime value of three years.

The costs of acquiring or developing software are recorded as intangible assets and stated at cost less accumulated amortisation and impairment 
losses. The costs include the payroll costs of employees directly associated with the project and other direct external material and service 
costs. Costs are capitalised only where there is an identifiable project that will bring future economic benefit. Other website development and 
maintenance costs are expensed in the statement of comprehensive income. Software costs are amortised over three to five years based on 
their estimated useful lives and charged to administrative expenses in the statement of comprehensive income.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Where parts of an item of property, plant 
and equipment have different useful lives they are accounted for as separate property, plant and equipment. Cost includes expenditures that are 
directly attributable to the acquisition of the asset. The cost of each item of property, plant and equipment is written off evenly over its estimated 
remaining useful life. Depreciation is charged to the statement of comprehensive income on a straight line basis over the estimated useful lives 
of each part of an item of property, plant and equipment, as follows: short leasehold assets over the life of the lease or 2%; buildings 2%; motor 
vehicles and computer equipment 33%; and fixtures and fittings 33%, 20% or 10%. The assets’ residual values and useful lives are reviewed and 
adjusted, if appropriate, at each reporting date.

Financial instruments
Financial instruments are recognised at fair value and subsequently held at amortised cost using the effective interest method. 

Derivative financial instruments and cash flow hedges
The group holds derivative financial instruments to hedge its foreign currency exposures. These derivatives, classified as cash flow hedges, are 
initially recognised at fair value and then re-measured at fair value at the end of each reporting date. Hedging instruments are documented at 
inception and effectiveness is tested throughout their duration. Changes in the value of cash flow hedges are recognised in other comprehensive 
income and any ineffective portion is immediately recognised in the statement of comprehensive income. If the firm commitment or forecast 
transaction that is the subject of a cash flow hedge results in the recognition of a non-financial asset or liability, then at the time the asset  
is recognised, the associated gains or losses on the derivative that had been previously recognised in other comprehensive income are included  
in the initial measurement of the asset or liability. For hedges that do not result in the recognition of an asset or liability, amounts deferred in  
other comprehensive income are recognised in the statement of comprehensive income in the same period in which the hedged item affects  
net profit.

Trade and other receivables
Trade and other receivables are recorded initially at fair value. Subsequent to this they are measured at amortised cost less any impairment losses. 
Movements in impairment provisions are charged to the statement of comprehensive income.

Trade and other payables
Trade and other payables are recorded initially at fair value. Subsequent to this they are measured at amortised cost.

Inventories
Inventories are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items. Inventories 
are valued on a first in first out basis.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

59

1  ACCOUNTING POLICIES CONTINUED

Cash and cash equivalents
Cash and cash equivalents, for the purpose of the cash flow statement and the statement of financial position, comprises cash in hand.

Revenue 
Revenue is attributable to the one principal activity of the business. Revenue represents net invoiced sales of goods including postage and 
packing receipts, excluding value added tax. Revenue from the sale of goods is recognised when the customer has received the products and is 
adjusted for actual returns and a provision for expected returns.

Rebates 
Retrospective rebates from suppliers are accounted for in the period to which the rebate relates to the extent that it is reasonably certain that 
the rebate will be received. Early settlement discounts are taken when payment is made.

Leasing commitments
Rentals paid under operating leases are charged to the statement of comprehensive income on a straight line basis over the period of the lease. 

Finance costs
Interest payable is recognised in the statement of comprehensive income as it accrues in respect of the effective interest rate method.

Finance income
Interest receivable is recognised in the statement of comprehensive income as it is earned.

Pension costs
The group contributes to a Group Personal Pension Scheme for certain employees under a defined contribution scheme. The costs of these 
contributions are charged to the statement of comprehensive income on an accruals basis as they become payable under the scheme rules.

Share-based payments
The group issues equity-settled share-based payments in the parent company to certain employees in exchange for services rendered. These 
awards are measured at fair value on the date of the grant using an option pricing model and expensed in the statement of comprehensive 
income on a straight line basis over the vesting period after making an allowance for the estimated number of shares that are estimated will not 
vest. The level of vesting is reviewed and adjusted annually. Free shares awarded are expensed immediately.

Taxation
Tax on the profit for the year comprises current and deferred tax. Tax is recognised in the statement of comprehensive income except to the 
extent that it relates to items recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the reporting 
date, and any adjustments to tax payable in respect of previous years.

Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes  
and the amounts used for taxation purposes. The amount of deferred tax provided is based on the expected manner of realisation or settlement 
of the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the asset  
can be utilised.

Deferred tax is provided for on the fair value of intangible assets acquired in subsidiaries. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS60

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES CONTINUED

Foreign currency translation
The results and cash flows of overseas subsidiaries are translated at the average monthly exchange rates during the period. The statement of 
financial position of each overseas subsidiary is translated at the year end rate. The resulting exchange differences are recognised in a translation 
reserve in equity and are reported in other comprehensive income.

Transactions denominated in foreign currencies are translated into the functional currency at the exchange rates on the day of the transaction. 
Monetary assets and liabilities denominated in foreign currencies are translated into the functional currency at the year end rate and exchange 
differences are recognised in the statement of comprehensive income.

Significant estimates and judgements
The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, estimates 
and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. The estimates 
and assumptions are based on historical experience and various other factors believed to be reasonable under the circumstances. Actual results 
could differ from these estimates and any subsequent changes are accounted for when such information becomes available. The judgements, 
estimates and assumptions that are the most subjective or complex are discussed below:

Refund accruals
Accruals for sales refunds are estimated based on recent historical returns and management’s best estimates and are allocated to the period in 
which the revenue is recorded. Actual returns could differ from these estimates. The historic difference between the accrual estimates and the 
actual results, known at a later stage, has never been, nor is expected to be, material. A difference of 1%pt in the percentage of sales returns rate 
would have an impact of +/- £0.3 million on reported revenue and +/- £0.1 million on operating profit.

Inventory valuation
Inventory is carried at the lower of cost or net realisable value. The judgement of net realisable value may be different from the future actual value 
realised, but that difference is not expected ever to be material. A difference of 1%pt in the provision as a percentage of gross inventory would 
give rise to a difference of +/- £0.5m in gross margin.

Share option valuation
Critical estimates and assumptions are made, in particular with regard to the calculation of the fair value of employee share options, using 
appropriate valuation models. The inputs and assumptions of the model are detailed in note 21. These require management judgement, the 
assumptions of which are detailed in the notes.

Option to acquire the minority stake in Pretty Little Thing.com Limited
The company has an option to buy the 34% non-controlling interest in PrettyLittleThing.com Limited (“PrettyLittleThing”, formerly 21Three 
Clothing Company Limited) for market value or a lesser sum, depending upon financial performance in five years’ time. The performance 
period for the option commences on 1 March 2017 and has attracted a share-based-payment charge over the five year performance period in 
accordance with IFRS 2, as detailed in note 13.

Sensitivity:
The estimates and assumptions in determining the share-based payments charge are driven by the enterprise value at inception of the option 
and by the assumptions in the model to calculate the option value. The enterprise value was estimated using a discounted cash flow model 
that produced a range of values for the enterprise between £48 million and £50 million using a 40% discount rate and perpetuity growth 
rates of 1.1% and 3.1% respectively with the mid-point of £49 million being selected as most reasonable. The discount rate of 40%, applied to 
PrettyLittleThing.com Limited, was selected as the mid-point of the cost of capital of the range of 30% to 50% for second stage of development 
of companies per Scherlis and Sahlman. Using a different discount rate of +/- 10% would lead to a valuation change of c+/- £17 million.

Intangible asset valuation
Critical estimates and assumptions are made with regard to the calculation of the fair value of intangible assets, based on management’s best 
assessment of the value of each type of asset.

The fair value of the PrettyLittleThing (PLT) trademark was calculated using the relief from royalty method, with assumptions as follows: 
royalty rate 3.0%; and discount rate 30%. The fair value of the customer lists was calculated using the cost that PLT has incurred to acquire the 
customers during the period prior to acquisition.

Sensitivity:
Changes to the royalty rate assumption amounting to +/- 0.5% would change the valuation of the PLT brand by +/- £1.7 million.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

61

2  SEGMENTAL ANALYSIS

IFRS 8, “Operating Segments”, requires operating segments to be determined based on the group’s internal reporting to the chief operating 
decision maker. The chief operating decision maker is considered to be the executive board, which has determined that the primary segmental 
reporting format of the group for 2018 is by business unit. This is based on the group’s management and internal reporting structure, i.e. boohoo 
including boohooMAN, PrettyLittleThing (PLT) and Nasty Gal. 

The executive board assesses the performance of each segment based on revenue and gross profit after distribution expenses and before 
administrative expenses.

Year ended 28 February 2018

Revenue
Cost of sales

Gross profit
Distribution costs

Segment result
Administrative expenses
Other income

Operating profit
Finance income
Finance expense

Profit before tax

Year ended 28 February 2017

Revenue
Cost of sales

Gross profit
Distribution costs

Segment result
Administrative expenses
Other income

Operating profit
Finance income
Finance expense

Profit before tax

boohoo
£000

PLT 
£000

374,115
(182,394)

181,269
(81,175)

191,721
(80,417)

100,094
(40,661)

111,304
–
–

59,433
–
–

–
–
–

–

–
–
–

–

Nasty Gal
£000

24,416
(9,876)

14,540
(5,679)

8,861
–
–

–
–
–

–

Total
£000

579,800
(273,445)

306,355
(126,757)

179,598
(137,072)
159

42,685
774
(146)

43,313

boohoo 
£000

283,378
(129,026)

154,352
(64,375)

89,977
–
–

–
–
–

–

PLT 
£000

11,257
(4,780)

6,477
(2,474)

4,003
–
–

–
–
–

–

Total 
£000

294,635
(133,806)

160,829
(66,849)

93,980
(68,534)
4,862

30,308
637
–

30,945

Due to the nature of its activities, the group is not reliant on any individual customers.

No analysis of the assets and liabilities of each operating segment is provided to the chief operating decision maker in the monthly management 
accounts, therefore no measure of segmental assets or liabilities is disclosed in this note. Non-current assets located outside the UK comprise  
an office in the USA with a net book value of £2.7 million. 

Revenue by geographic region

UK
Rest of Europe
USA
Rest of world

2018
£000

355,614
66,281
92,690
65,215

2017
£000

181,981
34,735
40,435
37,484

579,800

294,635

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
62

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

3  OTHER INCOME

Income from warehouse management services (see note 20)
Rental income
Gain on option to acquire PrettyLittleThing.com Limited

2018
£000

–
159
–

159

2017
£000

3,457
–
1,405

4,862

The income from warehouse management services provided to PLT ceased after PLT became part of the group in January 2017.

4  FINANCE INCOME AND EXPENSE

Finance income: Bank interest received
Finance expense: Loan interest paid

5  AUDITORS’ REMUNERATION

Audit of these financial statements
Disclosure below based on amounts receivable in respect of services to the group
Amounts receivable by auditors and their associates in respect of:

Audit of financial statements of subsidiaries pursuant to legislation
Other services relating to taxation
Other advisory services

6  PROFIT BEFORE TAX

Profit before tax is stated after charging/(crediting):

Operating lease rentals for buildings
Equity-settled share-based payment charges
Gain on option to acquire PrettyLittleThing.com Limited
Depreciation of property, plant and equipment
Amortisation of intangible assets
Amortisation of acquired intangible assets

2018
£000

774
(146)

2018
£000

10

120
104
52

271

2017
£000

637
–

2017
£000

10

88
72
–

170

2018
£000

1,509
3,269
–
3,997
2,532
4,449

2017
£000

1,060
1,895
(1,405)
2,488
1,843
434

 
ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

63

7  EARNINGS PER SHARE

Basic earnings per share is calculated by dividing profit after tax attributable to members of the holding company by the weighted average 
number of shares in issue during the year. Own shares held by the Employee Benefit Trust are eliminated from the weighted average number of 
shares. Diluted earnings per share is calculated by dividing the profit after tax attributable to members of the holding company by the weighted 
average number of shares in issue during the year, adjusted for potentially dilutive share options.

Weighted average shares in issue for basic earnings per share
Dilutive share options

Weighted average shares in issue for diluted earnings per share

Earnings (£000)
Basic earnings per share
Diluted earnings per share

Earnings (£000)
Adjusting items:
Amortisation of intangible assets arising on acquisitions
Share-based payment charges
Gain on option to acquire PrettyLittleThing.com Limited
Adjustment for tax
Adjustment for non-controlling interest

Adjusted earnings

Basic adjusted earnings per share
Diluted adjusted earnings per share

2018

2017

1,138,722,751
27,108,839

1,118,177,098
16,269,059

1,165,831,590 1,134,446,158

31,652
2.78p
2.71p

31,652

4,449
3,269
–
(1,408)
(352)

37,610

3.30p
3.23p

24,458
2.19p
2.16p

24,458

434
1,895
(1,405)
(466)
–

24,916

2.23p
2.20p

Adjusted earnings and adjusted earnings per share gives a more consistent measure of the underlying performance of the business excluding 
non-cash accounting charges relating to the amortisation of intangible assets valued upon acquisitions, non-cash share-based payment charges 
and other exceptional items.

8  STAFF NUMBERS AND COSTS
The average monthly number of persons employed by the group (including directors) during the year, analysed by category, was as follows: 

Administration
Distribution

The aggregate payroll costs of these persons were as follows:

Wages and salaries
Social security costs
Post-employment benefits
Equity-settled share-based payment charges

Number of employees

2018

955
1,220

2,175

2018
£000

49,510
5,553
647
3,269

58,979

2017

689
612

1,301

2017
£000

31,567
4,551
410
1,895

38,423

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
64

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

9  DIRECTORS’ AND KEY MANAGEMENT COMPENSATION

Short-term employee benefits
Post-employment benefits
Equity-settled share-based payment charges

2018
£000

5,856
131
454

6,441

2017
£000

5,006
86
17

5,109

Directors’ and key management compensation comprises the directors and executive committee members. Directors’ emoluments and pension 
payments are detailed in the directors’ remuneration report on page 43. Directors’ emoluments are borne by the principal trading subsidiary and 
not recharged to the parent company.

10  TAXATION

Analysis of charge in year
Current tax on income for the year
Adjustments in respect of prior year taxes
Deferred taxation

Tax on profit on ordinary activities

2018
£000

2017
£000

9,294
(1,323)
(658)

7,313

7,126
(6)
(836)

6,284

The total tax charge differs from the amount computed by applying the blended UK rate of 19.08% for the year (2017: 20.0%) to profit before 
tax as a result of the following:

Profit on ordinary activities before tax

Profit before tax multiplied by the standard blended rate of corporation tax of the UK of 19.08% (2017: 20.0%)
Effects of:
Expenses not deductible for tax purposes
Income not subject to tax
Adjustments in respect of prior year taxes
Overseas tax differentials
Depreciation in excess of capital allowances

Tax on profit on ordinary activities

43,313

8,273

30,945

6,189

375
–
(1,323)
9
(21)

7,313

246
(320)
(6)
5
170

6,284

A change to reduce the main rate of corporation tax to 17% from 1 April 2020 was announced in the Chancellor’s budget on 16 March 2016. 
Changes to reduce the UK corporation tax rate to 19% from 1 April 2017 and to 17% from 1 April 2020 had already been substantively enacted 
on 15 September 2016. The prior year tax adjustment is in respect of tax incentives for research and development expenditure.

 
  
 
 
 
  
11  INTANGIBLE ASSETS 

Cost
Balance at 1 March 2016
On acquisition
Additions
Disposals

Balance at 28 February 2017
Additions
Disposals

Balance at 28 February 2018

Accumulated amortisation
Balance at 1 March 2016
On acquisition
Amortisation for year
Disposals

Balance at 28 February 2017
Amortisation for year
Disposals

Balance at 28 February 2018

Net book value
At 29 February 2016
At 28 February 2017

At 28 February 2018

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

65

Patents and
licences
£000

Trademarks
£000

Customer
lists
£000

Computer
software
£000

309
–
1
–

310
9
–

319

149
–
31
–

180
31
–

211

160
130

108

–
10,000
15,070
–

25,070
–
–

25,070

–
–
167
–

167
2,507
–

2,674

–
24,903

22,396

–
4,800
1,026
–

5,826
–
–

5,826

–
–
267
–

267
1,942
–

2,209

–
5,559

3,617

Total 
£000

7,384
14,952
18,310
(232)

40,414
2,412
(567)

7,075
152
2,213
(232)

9,208
2,403
(567)

11,044

42,259

2,693
81
1,812
(232)

4,354
2,501
(567)

6,288

4,382
4,854

4,756

2,842
81
2,277
(232)

4,968
6,981
(567)

11,382

4,542
35,446

30,877

The cost and accumulated amortisation of trademarks and customer lists on acquisition represent those of PrettyLittleThing and the cost of 
trademarks and customer lists additions represent those of Nasty Gal. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS66

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

12  PROPERTY, PLANT AND EQUIPMENT

Short 
leasehold
£000

Fixtures and
fittings
£000

Computer
equipment
£000

Motor 
vehicles
£000

Land & 
buildings
£000

Cost
Balance at 1 March 2016
On acquisition
Additions
Disposals

Balance at 28 February 2017
Additions
Disposals

Balance at 28 February 2018

Accumulated depreciation
Balance at 1 March 2016
On acquisition
Depreciation charge for the year
Disposals

Balance at 28 February 2017
Depreciation charge for the year
Disposals

Balance at 28 February 2018

Net book value
At 29 February 2016
At 28 February 2017

At 28 February 2018

766
409
172
(226)

1,121
1,156
(54)

9,498
157
6,631
(681)

15,605
19,911
(72)

2,223

35,444

479
66
118
(226)

437
328
(54)

711

287
684

1,512

1,815
30
1,538
(681)

2,702
2,463
(72)

5,093

7,683
12,903

30,351

1,565
401
689
(171)

2,484
1,593
(540)

3,537

994
176
512
(171)

1,511
763
(540)

1,734

571
973

1,803

113
27
145
–

285
228
(74)

439

51
5
66
–

122
85
(74)

133

62
163

306

Total
£000

25,111
994
12,364
(1,078)

37,391
43,972
(740)

13,169
–
4,727
–

17,896
21,084
–

38,980

80,623

346
–
254
–

600
358
–

958

3,685
277
2,488
(1,078)

5,372
3,997
(740)

8,629

12,823
17,296

38,022

21,426
32,019

71,994

The cost and accumulated depreciation on acquisition represent those of PrettyLittleThing. 

13  INVESTMENTS

The subsidiaries held and consolidated in these financial statements are set out below:

Name of company

Principal activity

Country of incorporation

Address

ABK Limited
boohoo.com UK Limited
Boo Who Limited
boohoo.com USA Limited
boohoo.com USA Inc
boohoo.com Australia Pty Ltd

Holding company
Trading company
Dormant company
Dormant company
Marketing office
Marketing office

Jersey
UK
UK
UK
USA
Australia

PrettyLittleThing.com Limited

Internet fashion retail

UK

21Three Clothing Company Limited
PrettyLittleThing.com USA Inc
Nasty Gal.com Limited

Dormant company
Marketing office
Trading company

Nasty Gal.com USA Inc
Shanghai Wasabi Frog Boohoo Ltd

Marketing office
Dormant company

UK
USA
UK

USA
China

12 Castle St, St Helier, Jersey
49-51 Dale St, Manchester
49-51 Dale St, Manchester
49-51 Dale St, Manchester
3 West 13th Street, New York
468 St Kilda Road, Melbourne
Wellington Mill, Pollard Street East, 
Manchester
Wellington Mill, Pollard Street East, 
Manchester
1209 Orange Street, Delaware
49-51 Dale St, Manchester
6600 W Sunset Boulevard, 
Los Angeles
49-51 Dale St, Manchester

Percentage 
ownership

100%
100%
100%
100%
100%
100%

66%

66%
66%
100%

100%
100%

14  DEFERRED TAX 

ASSETS

Asset at 1 March 2016
Recognised in statement of comprehensive income
Credit in equity

Asset at 28 February 2017
Recognised in statement of comprehensive income
Credit in equity

Asset at 28 February 2018

LIABILITIES

Recognised in statement of comprehensive income

Liability at 28 February 2017
Recognised in statement of comprehensive income

Liability at 28 February 2018

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

67

Depreciation 
in excess 
of capital 
allowances
£000

62
170
–

232
(72)
–

160

Share-
based 
payments
£000

169
666
3,427

4,262
234
1,823

6,319

Business
combinations
£000

(2,597)

(2,597)
496

(2,101)

Total
£000

231
836
3,427

4,494
162
1,823

6,479

Total
£000

(2,597)

(2,597)
496

(2,101)

Recognition of the deferred tax assets is based upon the expected generation of future taxable profits. The deferred tax asset is expected  
to be recovered in more than one year’s time and the deferred tax liability will reverse in more than one year’s time as the intangible assets  
are amortised. 

15  INVENTORIES

Finished goods

2018
£000

2017
£000

48,248

34,170

The value of inventories included within cost of sales for the year was £270,323,000 (2017: £133,515,000). An impairment provision of 
£3,413,000 (2017: £291,000) was charged to the statement of comprehensive income. There were no write-backs of prior period provisions 
during the year.

16  TRADE AND OTHER RECEIVABLES

Trade receivables
Prepayments
Accrued income

2018
£000

13,381
3,658
460

17,499

2017
£000

9,446
2,489
9

11,944

Trade receivables represent amounts due from wholesale customers and advance payments to suppliers. Receivables past due are £339,000 
(2017: £698,000). The provision for impairment of trade receivables is £674,000 (2017: £573,000). The fair value of trade and other 
receivables is not materially different from the carrying value.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS68

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

17  TRADE AND OTHER PAYABLES

Trade payables
Amounts owed to related party undertakings (note 20)
Other creditors
Accruals 
Deferred income
Taxes and social security payable

2018
£000

34,203
31
1,084
50,399
5,556
5,397

96,670

2017
£000

23,124
2
3,090
24,098
3,367
4,372

58,053

The fair value of trade payables is not materially different from the carrying value.

18  INTEREST-BEARING LOANS AND BORROWINGS

This note provides information about the contractual terms of the group’s interest-bearing loans and borrowings, which are measured at 
amortised cost. 

Non-current liabilities

Secured bank loans

Current liabilities
Current portion of secured bank loans

2018
£000

2017
£000

7,146

9,528

2,382

2,382

TERMS AND DEBT REPAYMENT SCHEDULE

Secured bank loan

Currency

GB£

Nominal
interest rate

LIBOR + 0.95%

Year of
maturity

2022

2018 
£000

9,528

2017
£000

11,910

The loan is repayable in instalments over the five years to 2022. The loan is secured by a debenture comprising fixed and floating charges over 
all the assets and undertakings of boohoo.com UK Limited of £99.4 million (2017: £48.4 million), including all present and future freehold 
property, book and other debts, chattels and goodwill, both present and future.

MOVEMENT IN FINANCIAL LIABILITIES

Opening balance
Additions
Interest accrued
Interest paid
Capital paid

Closing balance

19  SHARE CAPITAL AND RESERVES

1,149,574,495 authorised and fully paid ordinary shares of 1p each (2017: 1,123,304,869)

2018
£000

11,910
–
146
(146)
(2,382)

9,528

2017
£000

–
11,910
–
–
–

11,910

2018
£000

11,496

2017
£000

11,233

During the year, a total of 3,504,814 shares were issued under the share incentive plans (2017: nil). On 7 June 2017, 22,727,273 shares were 
issued in a private placing of shares, raising £50 million. On 23 February 2018, 35,224 new ordinary shares were issued to non-executive 
directors as part of their annual remuneration (2017: 37,539).

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

69

19  SHARE CAPITAL AND RESERVES CONTINUED

Under merger accounting principles, a reconstruction reserve of £515,282,000 was created upon the acquisition of the group and flotation on 
14 March 2014. 

The directors do not recommend the payment of a dividend so that cash is retained in the group for capital expenditure projects that are required 
for the rapid growth and efficiency improvements of the business and for suitable business acquisitions (2017: £nil).

20  RELATED PARTY DISCLOSURES

Related party

Amounts included in the statement  
of financial position

Company transacting 
with the related party

Nature of relationship

2018 
£000

2017 
£000

Amounts owed to related party undertakings
Kamani Construction Limited

boohoo.com UK Limited

Kamani Commercial Property Limited

boohoo.com UK Limited

Common directors  
and shareholders
Common directors  
and shareholders

Amounts included in the statement  
of comprehensive income

Other income – warehouse management 
services
PrettyLittleThing.com Limited

Other income – gain on exercise of option  
to acquire PrettyLittleThing.com Limited
PrettyLittleThing.com Limited

boohoo.com UK Limited

Shareholders and directors are 
the sons of Mahmud Kamani

boohoo.com plc

Shareholders and directors are 
the sons of Mahmud Kamani

–

31

–

–

2

–

3,457

1,405

Purchases
The Pinstripe Property Investment Co. Limited

PrettyLittleThing.com Limited Common directors  

1,641

358

Kamani Construction Limited

boohoo.com UK Limited

and shareholders
Common directors  
and shareholders

Kamani Commercial Property Limited

PrettyLittleThing.com Limited Common directors  

Admin costs – marketing
The White Cube Creative Limited

boohoo.com UK Limited

Admin costs – office rental
Kamani Commercial Property Limited

boohoo.com UK Limited

and shareholders

Director of supplier  
is the husband of  
boohoo.com plc director

Common directors  
and shareholders

Kamani Commercial Property Limited

PrettyLittleThing.com Limited Common directors  

Fixed asset purchases
The Pinstripe Property Investment Co. Limited

boohoo.com UK Limited

and shareholders

Common directors  
and shareholders

173

326

104

679

80

115

4

–

71

691

–

–

The company has an option to buy the non-controlling interest of 34% of the share capital of PrettyLittleThing.com Limited (formerly 21Three 
Clothing Company Limited) on 14 March 2022 for market value or less, subject to performance criteria. Umar Kamani, the son of Mahmud 
Kamani, joint CEO and director of boohoo.com plc, is a director and shareholder of PrettyLittleThing.com Limited.

boohoo.com plc acquired 66% of PrettyLittleThing.com Limited for £5.9 million from the sons of Mahmud Kamani on 3 January 2017.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
70

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

21  FINANCIAL INSTRUMENTS

(a) Fair values of financial instruments
Trade and other receivables
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of interest at the 
reporting date if the effect is material.

Trade and other payables
The fair value of trade and other payables is estimated as the present value of future cash flows, discounted at the market rate of interest at the 
reporting date if the effect is material.

Cash and cash equivalents
The fair value of cash and cash equivalents is estimated as its carrying amount where the cash is repayable on demand. Where it is not  
repayable on demand then the fair value is estimated at the present value of future cash flows, discounted at the market rate of interest  
at the reporting date.

Interest-bearing borrowings
Fair value is calculated based on the present value of future principal and interest cash flows, discounted at the market rate of interest at the 
reporting date. 

Cash flow hedges
Fair value is calculated based using forward interest rate points to restate the hedge to fair market value. 

Fair values

Financial assets
Cash and cash equivalents 
Cash flow hedges
Trade and other receivables

Financial liabilities
Cash flow hedges
Trade and other payables
Interest-bearing loans and borrowings

2018
£000

2017
£000

142,575
9,215
13,841

70,330
720
9,455

165,631

80,505

2018
£000

2017
£000

1,304
91,114
9,528

101,946

12,306
54,686
11,910

78,902

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

71

21  FINANCIAL INSTRUMENTS CONTINUED

(b) Credit risk
Financial risk management 
Credit risk is the risk of financial loss to the group if a customer or counterparty to a financial instrument fails to meet its contractual obligations 
and arises principally from the group’s receivables from customers and hedging and other financial activities.

The group faces minimal credit risk from trade receivables as customers pay for their orders in full at the time of purchase and third party sales 
are to a small number of large established corporations. The risk of default from related party undertakings is considered low.

(c) Liquidity risk
Financial risk management 
Liquidity risk is the risk that the group will not be able to meet its financial obligations as they fall due. 

The group’s approach to managing liquidity is to use both short-term and long-term cash forecasts to assist in monitoring cash flow requirements.

(d) Capital risk
Financial risk management 
Capital risk is the risk that the group will not be able to continue as a going concern. 

The group’s approach to managing capital risk is to safeguard the group’s ability to continue as a going concern by securing an appropriate mix 
of debt and equity funding, a strong credit rating and sufficient headroom. The capital structure is regularly reviewed to ensure it is appropriate 
to the group’s strategic objectives. The funding requirements of the group are ascertained by regular cash flow forecasts and projections. At 28 
February 2018 the group had capital of £345.8 million (2017: £158.9 million), comprising equity of £212.8 million (2017: £100.5 million) and net 
cash of £133.0 million (2017: £58.4 million).

(e) Foreign currency risk
Financial risk management 
The group trades internationally and is exposed to exchange rate risk on purchases and sales, primarily in Australian dollars, euros and US dollars. 
The group’s results are presented in sterling and are exposed to exchange rate risk on translation of foreign currency assets and liabilities. 

The group’s approach to managing foreign currency risk is to use financial instruments in the form of forward foreign exchange contracts to 
hedge foreign currency cash flows.

The fair value of forward foreign exchange contracts recognised in the statement of financial position within financial assets at 28 February  
2018 was £9,215,000 (2017: £720,000) and within financial liabilities was £1,304,000 (2017: £12,306,000). The non-current element  
of the financial assets is £2,445,000 (2017: £231,000) and of financial liabilities is £467,000 (2017: £2,077,000). Cash flows related  
to these contracts will occur during the two years to 29 February 2020 and gains or losses will be recognised in the statement of comprehensive 
income during those periods. The amount recognised in other comprehensive income during the year is a profit of £12,981,000 (2017: loss  
of £16,351,000) and the amount reclassified from other comprehensive income to profit and loss during the year is a loss of £6,516,000  
(2017: £9,604,000).

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS72

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

22  SHARE-BASED PAYMENTS

Summary of movements in awards

Number of shares

ESOP

LTIP

SIP

SAYE

Total 

Outstanding at 29 February 2016
Granted during the year
Lapsed during the year
Exercised during the year

20,670,854
2,597,500
(2,581,500)
–

2,287,514
(184,239)

– 3,459,666
–
(419,733)
–

4,760,713 28,891,233
2,815,108
7,700,122
(385,591) (3,799,063)
–

–

Outstanding at 28 February 2017

20,686,854

2,103,275

3,039,933

7,190,230 33,020,292

Exercisable at 28 February 2017

–

–

–

–

–

Granted during the year
Lapsed during the year
Exercised during the year

4,867,500
(2,263,415)
(4,451,205)

1,144,134
(513,217)
–

–
(78,562)
(920,583)

1,685,365
(559,597)

7,696,999
(3,186,791)
– (5,371,788)

Outstanding at 28 February 2018

18,839,734

2,734,192 2,040,788

8,315,998 31,930,712

Exercisable at 28 February 2018

2,202,380

–

719,518

–

2,921,898

The group recognised a total expense of £3,269,000 during the year (2017: £1,895,000) relating to equity-settled share-based  
payment transactions.

Weighted 
average 
exercise 
price
pence

29.99
48.59
31.69
–

34.15

–

191.77
47.18
41.24

69.66

37.69

Employee Stock Ownership Plan (ESOP) 
The 2014 ESOP allows the grant of options to selected employees and executive directors of the group, based on a predetermined aggregate 
EBITDA target for the three financial years 2015 to 2017. The 2015 ESOP allows the grant of options to selected employees and executive 
directors of the group. With the exception of Neil Catto (CFO) there are no performance criteria. Neil Catto’s options are subject to achieving 
performance criteria based on a predetermined aggregate EBITDA target and a measure of Total Shareholder Return for the three financial 
years ending 2016 to 2018. The 2016 and 2017 ESOPs allow the grant of options to selected employees of the group, without any performance 
criteria. Options may be granted by either the board or the trustees of the Employee Benefit Trust.

Date of grant

14/03/14
27/03/14
04/07/14
22/05/15
09/06/16
13/06/17

1 March 
2017 
no. of shares

Granted 
during 
the year 
no. of shares

Lapsed 
during 
the year 
no. of shares

Exercised 
during 
the year 
no. of shares

28 February
2018 
no. of shares

7,322,000
776,000
494,000
9,819,854
2,275,000

– (1,710,680) (4,094,560)
(304,980)
–
–
–
–
–
– 4,867,500

1,516,760
300,300
385,320
(44,722) 9,619,854
(6,943) 2,175,000
– 4,842,500

(170,720)
(108,680)
(155,278)
(93,057)
(25,000)

20,686,854 4,867,500 (2,263,415) (4,451,205) 18,839,734

Exercise
price 
pence

50.00
50.00
50.00
25.75
57.75
244.50

Exercise period

14/03/17 – 13/03/24
27/03/17 – 26/03/24
04/07/17 – 03/07/24
22/05/18 – 21/05/25
09/06/19 – 08/06/26
13/06/20 – 12/06/27

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

73

22  SHARE-BASED PAYMENTS CONTINUED

The ESOP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

14/03/14
50.00
50.00
55
1,516,760
3
33.33%
10
3
0.976%
0%
26%
78%
11.93

27/03/14
59.25
50.00
3
300,300
3
33.25%
10
3
1.067%
0%
0%
78%
18.33

04/07/14
44.25
50.00
1
385,320
3
33.45%
10
3
1.303%
0%
50%
78%
8.71

22/05/15
25.75
25.75
125
9,619,854
3
36.33%
10
3
0.966%
0%
20%
100%
6.64

09/06/16
57.75
57.75
114

13/07/17
244.50
244.50
201
2,175,000 4,842,500
3
40.85%
10
3.5
0.192%
0%
30%
100%
73.35

3
36.75%
10
3
0.523%
0%
30%
100%
14.76

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three year period  
for grant dates up to 2016 and from the company’s share price volatility from 2017.

Long Term Incentive Plan (LTIP)
The 2016 and 2017 LTIPs allow the grant of options to executive directors and senior management of the group, based on a predetermined 
aggregate Earnings per Share and Total Shareholder Return targets for the three financial years 2017 to 2019 and 2018 to 2020 respectively. 
Options may be granted by either the board or the trustees of the Employee Benefit Trust.

Date of grant

30/06/16
13/06/17

1 March 
2017 
no. of shares

Granted 
during 
the year 
no. of shares

Lapsed 
during 
the year 
no. of shares

Exercised 
during 
the year 
no. of shares

2,103,275
–

–
1,144,134

(359,842)
(153,375)

2,103,275

1,144,134

(513,217)

–
–

–

28 February
2018 
no. of shares

1,743,433
990,759

2,734,192

Exercise 
price 
pence

1.00
1.00

Exercise period

30/06/19 – 29/06/26
13/06/20 – 12/06/27

The LTIP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

30/06/16
57.25
1.00
8
1,743,433
3
37.06%
10
3
0.173%
0%
30%
100%
56.26

13/06/17
244.50
1.00
17
990,759
3
40.85%
10
3.5
0.192%
0%
39%
67%
243.51

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three year period  
for grant dates up to 2016 and from the company’s share price volatility from 2017.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS74

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

22  SHARE-BASED PAYMENTS CONTINUED

Share Incentive Plan (SIP)
Under the terms of the SIP, the board or the trustees of the Employee Benefit Trust grant free shares to every employee under an HMRC 
approved SIP. Awards must be held in trust for a period of at least three years after grant date and become exercisable at this date. There are no 
performance criteria.

Date of grant

14/03/14
02/04/14
19/06/15

1 March 
2017 
no. of shares

1,536,000
104,101
1,399,832

3,039,933

Granted
during 
the year 
no. of shares

–
–
–

–

Lapsed 
during 
the year 
no. of shares

–
–
(78,562)

Exercised 
during 
the year 
no. of shares

(857,264)
(63,319)
–

28 February
2018 
no. of shares

678,736
40,782
1,321,270

(78,562)

(920,583) 2,040,788

Exercise 
price 
pence

Exercise period

nil
nil
nil

14/03/17 – 13/03/24
02/04/17 – 01/04/24
19/06/18 – 18/06/25

The SIP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

14/03/14
50.00
nil
130
678,736
3
33.33%
10
3
0.976%
0%
44%
100%
50.00

02/04/14
54.75
nil
8
40,782
3
33.20%
10
3
1.143%
0%
37%
100%
54.75

19/06/15
28.00
nil
370
1,321,270
3
35.89%
10
3
0.979%
0%
40%
100%
28.00

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three year period.

Save As You Earn (SAYE) scheme
Under the terms of the SAYE scheme, the board or the trustees of the Employee Benefit Trust grants options to purchase ordinary shares in 
the company to employees who enter into an HMRC-approved SAYE scheme for a term of three years. Options are granted at up to a 20% 
discount to the market price of the shares on the day preceding the date of offer and are exercisable for a period of six months after completion 
of the SAYE contract.

Date of grant

29/06/15
25/10/16
13/11/17

1 March 
2017 
no. of shares

Granted 
during 
the year 
no. of shares

4,440,680
2,749,550
–

–
–
1,685,365

Lapsed 
during 
the year 
no. of shares

(101,771)
(376,460)
(81,366)

Exercised 
during 
the year 
no. of shares

28 February
2018 
no. of shares

– 4,338,909
– 2,373,090
– 1,603,999

7,190,230

1,685,365

(559,597)

–

8,315,998

Exercise 
price 
pence

21.40
78.80
169.00

Exercise period

29/06/18 – 28/12/18
25/10/19 – 24/04/20
13/11/20 – 12/05/21

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

75

22  SHARE-BASED PAYMENTS CONTINUED

The SAYE options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Fair value per option (pence)

29/06/15
27.25
21.40
211

25/10/16
119.25
78.80
363
4,338,909 2,373,090
3
38.40%
3.5
3
0.277%
0%
30%
100%
51.02

3
35.78%
3.5
3
1.052%
0%
20%
100%
9.63

06/11/17
209.25
169.00
539
1,603,999
3
41.67%
3.5
3
0.513%
0%
30%
100%
76.86

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three year period  
for grant dates up to 2016 and from the company’s share price volatility from 2017.

Share-based payment charge for option to acquire shares in PrettyLittleThing
Under the terms of the Shareholders Agreement relating to 21 Three Clothing Company Limited (company name now changed to 
PrettyLittleThing.com Limited) (PLT), boohoo.com plc has the option to acquire the remaining 34% of the share capital of PLT at any time after 
28 February 2022. As there are performance conditions that determine the price boohoo will pay for the shares, if the option is exercised, 
this gives rise to a share-based payments charge in the accounts of PLT and hence in the group accounts also. This charge is not for the issue of 
shares in boohoo.com plc but for the shares that are already held by the directors of PLT and which boohoo has the option to acquire at the end 
of the option period in 2022 or sooner if the directors leave or default. The price payable for the shares could be based on 34% of £1.9 million 
plus either 79% of the market value if maximum performance conditions are met or 74% of the market value if none of the performance criteria 
are met. Performance between minimum and maximum is calculated on a pro-rata basis. The performance criteria are a range of EBITDA 
targets and sales targets as follows:

Fiscal year ending

28/02/2018
28/02/2019
28/02/2020
28/02/2021
28/02/2022

Minimum threshold

Maximum threshold

EBITDA

Sales

EBITDA

Sales

£57,789,000
£2,462,000
£69,347,000
£3,201,000
£79,749,000
£4,001,000
£4,801,000
£91,711,000
£5,522,000 £100,882,000

£2,645,000
£3,702,000
£4,998,000
£6,498,000
£8,122,000

£62,412,000
£81,136,000
£101,420,000
£126,775,000
£154,665,000

The share price was calculated using a discounted cash flow method using a discount rate of 40% and perpetuity growth rate of 2.1% on 
management’s four year projections as at March 2017.

The option was valued using a Monte-Carlo simulation model. The inputs into the model were as follows:

Grant date
Share price at grant date, discounted for minority interest
Minority interest discount factor
Number of employees
Shares under option
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)
Risk free rate
Expected dividends expressed as a dividend yield
Possibility of ceasing employment before vesting
Expectations of meeting performance criteria
Ranging from 15% to 90% depending on the year
Total option fair value

01/03/17
£26,329
45%
2
340
5
60.00%
5
5
0.42%
0%
0%

£206,764

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
76

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

Expected volatility was found using a historical volatility calculator with reference to the share price of comparators over a five year period.
23  CAPITAL COMMITMENTS

Capital expenditure contracted for at the end of the reporting year but not yet incurred is as follows:

Property, plant and equipment

24  OPERATING LEASES 

2018
£000

27,999

2017
£000

2,100

The group has lease agreements in respect of property, plant and equipment, for which the payments extend over a number of years. The totals 
of future minimum lease payments under non-cancellable operating leases due in each period are: 

Within one year
Within two to five years
In more than five years

25  CONTINGENT LIABILITIES

2018
£000

1,028
3,066
792

4,886

2017
£000

1,229
2,785
916

4,930

From time to time, the group can be subject to various legal proceedings and claims that arise in the ordinary course of business which may 
include cases relating to the group’s brand and trading name. All such cases brought against the group are robustly defended and a liability is 
recorded only when it is probable that the case will result in a future economic outflow and that the outflow can be reliably measured.

As at 28 February 2018, there are no pending claims or proceedings against the group which are expected to have a material adverse effect  
on its liquidity or operations. 

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

77

INDEPENDENT AUDITORS’ REPORT 
TO THE MEMBERS OF BOOHOO.COM PLC

REPORT ON THE AUDIT OF THE COMPANY FINANCIAL STATEMENTS

Opinion
In our opinion, boohoo.com plc’s company financial statements (the “financial statements”):

 › give a true and fair view of the state of the company’s affairs as at 28 February 2018 and of its loss and cash flows for the year then ended;
 › have been properly prepared in accordance with IFRSs as adopted by the European Union; and
 › have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991.

We have audited the financial statements, included within the Annual Report and Accounts (the “Annual Report”), which comprise: the 
company statement of financial position as at 28 February 2018; the company statement of comprehensive income for the year then ended, 
the company statement of changes in equity for the year then ended, and the company cash flow statement for the year then ended; and the 
notes to the financial statements, which include a description of the significant accounting policies. 

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe 
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements 
in the UK, which includes the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements.

Our audit approach
Overview

MATERIALITY

AUDIT SCOPE

 › Overall materiality: £1.6m (2017: £1.4m), based on the lower of component and statutory materiality 

(statutory materiality based on 1% of total assets)

 › We performed full scope audit procedures over boohoo.com plc (the parent company of the group)

KEY AUDIT MATTERS

 › We do not consider there to be any key audit matters in relation to the parent company

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In particular, 
we looked at where the directors made subjective judgements, for example in respect of significant accounting estimates that involved making 
assumptions and considering future events that are inherently uncertain. As in all of our audits we also addressed the risk of management override 
of internal controls, including evaluating whether there was evidence of bias by the directors that represented a risk of material misstatement  
due to fraud. 

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; 
and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were 
addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. 

We do not consider there to be any key audit matters in relation to the parent company. 

How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the company, the accounting processes and controls, and the industry in which it operates. 

We performed an audit of the complete financial information of boohoo.com plc, which accounts for 100% of the revenue and 100% of profit 
before tax for the company. 

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
78

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

INDEPENDENT AUDITORS’ REPORT CONTINUED
TO THE MEMBERS OF BOOHOO.COM PLC

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the 
financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

OVERALL MATERIALITY

£1.6m (2017: £1.4m)

HOW WE DETERMINED IT

Based on the lower of component and statutory materiality (statutory materiality based on 1%  
of total assets)

RATIONALE FOR  
BENCHMARK APPLIED

We believe that calculating statutory materiality based on 1% total assets is appropriate as total assets is 
a typical primary measure for users of the financial statements of holding companies and is a generally 
accepted auditing benchmark

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £110,000 (2017: 
£74,000) as well as misstatements below that amount that, in our view, warranted reporting for qualitative reasons. 

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which ISAs (UK) require us to report to you when: 

 › the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or 
 › the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the 
company’s ability to continue to adopt the going concern basis of accounting for a period of at least twelve months from the date when the 
financial statements are authorised for issue.

However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the company’s ability to continue 
as a going concern.

Reporting on other information 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report 
thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information 
and, accordingly, we do not express an audit opinion or any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to 
conclude whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based on 
the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.  
We have nothing to report based on these responsibilities.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

79

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities, the directors are responsible for the preparation of the financial 
statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are also 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company’s ability to continue as a going concern, disclosing 
as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the 
company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Article 113A of 
the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other 
purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent 
in writing.

OTHER REQUIRED REPORTING
Companies (Jersey) Law 1991 exception reporting
Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion:

 › we have not received all the information and explanations we require for our audit; or
 › proper accounting records have not been kept; or 
 › the financial statements are not in agreement with the accounting records. 

We have no exceptions to report arising from this responsibility. 

OTHER VOLUNTARY REPORTING
Directors’ remuneration
The company voluntarily prepares a Directors’ Remuneration Report in accordance with the provisions of the United Kingdom Companies Act 
2006. The directors requested that we audit the part of the Directors’ Remuneration Report specified by the United Kingdom Companies Act 
2006 to be audited as if the company were a United Kingdom incorporated quoted company.

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the United 
Kingdom Companies Act 2006.

OTHER MATTER
We have reported separately on the group financial statements of boohoo.com plc for the year ended 28 February 2018.

Philip Storer
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants
Manchester

25 April 2018

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
80

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

COMPANY STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 28 FEBRUARY 2018

Administrative expenses

Operating loss
Finance income

Loss before tax
Taxation

Loss and total comprehensive loss for the year

Note

3

2018 
£000

(4,381)

(4,381)
1,402

(2,979)
543

(2,436)

2017 
£000

(1,365)

(1,365)
1,156

(209)
(137)

(346)

 
 
COMPANY STATEMENT OF FINANCIAL POSITION
AT 28 FEBRUARY 2018

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

81

ASSETS
Non-current assets
Investments
Intangible assets

Total non-current assets

Current assets
Other receivables
Current tax receivable
Cash and cash equivalents

Total current assets

Total assets

LIABILITIES
Current liabilities
Other payables
Current tax liability

Total current liabilities

Net assets

Equity
Share capital
Share premium
EBT reserve
Retained earnings

Total equity

Note

2018 
£000

2017 
£000

4
5

6

7

8

308,074
14,247

305,961
16,096

322,321

322,057

47,062
474
28,518

76,054

13,370
–
12,386

25,756

398,375

347,813

(36)
–

(36)

(551)
(131)

(682)

398,339

347,131

11,496
602,578
(351)
(215,384)

11,233
551,720
(761)
(215,061)

398,339

347,131

The notes on pages 84 to 87 form part of these financial statements.

These financial statements of boohoo.com plc, registered number 114397, on pages 80 to 87 were approved by the board of directors  
on 25 April 2018 and were signed on its behalf by:

Mahmud Kamani
Carol Kane 
Neil Catto
Directors  

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
82

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

COMPANY STATEMENT OF CHANGES IN EQUITY

Balance as at 1 March 2016
Issue of shares
Share-based payments credit
Loss for the year and total comprehensive loss

Balance at 28 February 2017
Issue of shares
Share-based payments credit
Loss for the year and total comprehensive loss

Share 
capital 
£000

11,233
–
–
–

11,233
263
–
–

Share 
premium 
£000

551,666
54
–
–

551,720
50,858
–
–

EBT 
reserve
£000

(761)
–
–
–

(761)
410
–
–

Retained 
earnings
£000

(216,609)
–
1,894
(346)

(215,061)
–
2,113
(2,436)

Total 
equity
£000

345,529
54
1,894
(346)

347,131
51,531
2,113
(2,436)

Balance at 28 February 2018

11,496

602,578

(351)

(215,384)

398,339

The notes on pages 84 to 87 form part of these financial statements.

 
COMPANY CASH FLOW STATEMENT
FOR THE YEAR ENDED 28 FEBRUARY 2018

Cash flows from operating activities
Loss for the year
Adjustments for:
Depreciation charges and amortisation
Finance income
Tax (expense)/income

Loss before tax before changes in working capital and provisions
(Increase)/decrease in other receivables
(Decrease)/increase in other payables

Net cash (outflow)/inflow from operating activities

Cash flows from investing activities
Acquisition of intangible assets
Acquisition of 66% interest in PrettyLittleThing.com Limited
Interest received
Tax paid

Net cash inflow/(outflow) from investing activities

Cash flows from financing activities
Proceeds from the issue of ordinary shares

Net cash inflow from financing activities

Increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

The notes on pages 84 to 87 form part of these financial statements.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

83

2018
£000

2017
£000

(2,436)

(346)

1,849
(1,402)
(543)

(2,532)
(33,591)
(515)

–
(1,156)
137

(1,365)
14,093
533

(36,638)

13,261

–
–
1,301
(62)

(16,096)
(5,924)
1,194
(198)

1,239

(21,024)

51,531

51,531

16,132

12,386

28,518

54

54

(7,709)

20,095

12,386

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS84

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE COMPANY FINANCIAL STATEMENTS
(FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES 

General information
boohoo.com plc is a public limited company incorporated and domiciled in Jersey and listed on the Alternative Investment Market (AIM)  
of the London Stock Exchange. Its registered office address is: 12 Castle Street, St Helier, Jersey, JE2 3RT. The company was incorporated  
on 19 November 2013.

Basis of preparation
The financial statements of the company have been prepared in accordance with International Financial Reporting Standards (IFRS) and 
International Financial Reporting Interpretations Committee (IFRIC) interpretations, as adopted by the European Union and the Companies 
(Jersey) Law 1991. As at the year end, these are the standards, subsequent amendments and related interpretations issued and adopted by the 
International Accounting Standards Board (IASB) that have been endorsed by the European Union.

These financial statements are prepared on a going concern basis as explained on page 34 of the directors’ report, under the historical cost 
convention.

The preparation of financial statements in conformity with IFRSs requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the company’s accounting policies. The areas involving a higher degree of 
judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are disclosed in note 3 of the 
consolidated financial statements.

A summary of the more important policies adopted in dealing with items that are considered material to the company and are not specifically 
included in the policies in the notes to the consolidated financial statements are shown below. Further required disclosures are included in note 1 
of the consolidated financial statements on page 57.

Income
Dividend income is recognised when the right to receive payment is established.

Investments
Investments are accounted for at cost unless there is evidence of a permanent diminution in value, in which case they are written down to their 
estimated realisable value. Any such provision, together with any realised gains and losses, is included in the statement of comprehensive income.

boohoo.com plc is required to recognise share-based payment arrangements involving equity instruments where boohoo.com plc has 
remunerated those providing services to the entity in this way. boohoo.com plc makes contributions to boohoo.com UK Limited equal to the 
charge for the share-based payment arrangement, which is reflected as an increase in boohoo.com plc’s investment in boohoo.com UK Limited.

Significant estimates and judgements
The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, estimates 
and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. The estimates 
and assumptions are based on historical experience and various other factors believed to be reasonable under the circumstances. Actual results 
could differ from these estimates and any subsequent changes are accounted for when such information becomes available. The judgements, 
estimates and assumptions that are the most subjective or complex are discussed below:

Impairment of investment
The impairment of the carrying value of the investment in subsidiaries is calculated using forward looking assumptions of profit growth rates, 
discount rates and timeframes, which require management judgement and estimates that cannot be certain.

2  DIRECTORS’ EMOLUMENTS AND STAFF COSTS

Directors’ emoluments and pension payments are detailed in the directors’ remuneration report on page 43. Directors’ emoluments incurred  
by the parent company are as follows:

Short-term employee benefits

2018
£000

1,832

2017
£000

–

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

85

3  TAXATION

Analysis of (credit)/charge in year
Current tax on income for the year
Adjustments in respect of prior year taxes

Tax on loss on ordinary activities

2018
£000

(475)
(68)

(543)

2017
£000

131
6

137

The total tax charge differs from the amount computed by applying the blended UK rate of 19.08% for the year (2017: 20.0%) to profit before 
tax as a result of the following:

Loss on ordinary activities before tax

Loss before tax multiplied by the standard blended rate of corporation tax of the UK of 19.08% (2017: 20.0%)
Effects of:
Expenses not deductible for tax purposes
Adjustments in respect of prior year taxes

Tax on loss on ordinary activities

(2,979)

(569)

94
(68)

(543)

(209)

(42)

173
6

137

The company’s profits for this financial year are taxed at an effective UK rate of 19.08%. There is no tax payable in Jersey.

4 

INVESTMENTS

Cost
Balance at 1 March 2016
Additions

Balance at 28 February 2017
Additions

Balance at 28 February 2018

Impairment
Balance at 1 March 2016
Balance at 28 February 2017

Balance at 28 February 2018

Net book value
At 28 February 2016
At 28 February 2017

At 28 February 2018

Investments
£000

Capital
contribution
£000

Total
£000 

516,142
7,819

523,961
2,113

526,074

843
1,895

2,738
2,113

4,851

–
–

–

218,000
218,000

218,000

843
2,738

4,851

298,142
305,961

308,074

515,299
5,924

521,223
–

521,223

218,000
218,000

218,000

297,299
303,223

303,223

The capital contribution represents the value of the share-based payment charges that are expensed in the subsidiary’s financial statements for 
shares issued under the share option schemes in the company.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
86

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

4 

INVESTMENTS CONTINUED

At 28 February 2018 the company’s subsidiaries were as follows:

Name of company

Principal activity

Country of incorporation

Address

ABK Limited
boohoo.com UK Limited
Boo Who Limited
boohoo.com USA Limited
boohoo.com USA Inc
boohoo.com Australia Pty Ltd
PrettyLittleThing.com Limited

Holding company
Trading company
Dormant company
Dormant company
Marketing office
Marketing office
Internet fashion retail

Jersey
UK
UK
UK
USA
Australia
UK

21Three Clothing Company Limited

Dormant company

UK

PrettyLittleThing.com USA Inc
Nasty Gal.com Limited
Nasty Gal.com USA Inc

Marketing office
Trading company
Marketing office

USA
UK
USA

Shanghai Wasabi Frog Boohoo Ltd

Dormant company

China

12 Castle St, St Helier, Jersey
49-51 Dale St, Manchester
49-51 Dale St, Manchester
49-51 Dale St, Manchester
3 West 13th Street, New York
468 St Kilda Road, Melbourne
Wellington Mill, Pollard Street East, 
Manchester
Wellington Mill, Pollard Street East, 
Manchester
1209 Orange Street, Delaware
49-51 Dale St, Manchester
6600 W Sunset Boulevard,  
Los Angeles
49-51 Dale St, Manchester

Percentage 
ownership

100%
100%
100%
100%
100%
100%

66%

66%
66%
100%

100%
100%

The accounting reference date of all subsidiaries of boohoo.com plc is 28 February, except for Shanghai Wasabi Frog Boohoo Ltd which has an 
accounting reference date of 31 December due to Chinese statutory requirements.

5 

INTANGIBLE ASSETS 

Cost
Additions

Balance at 28 February 2017
Additions

Balance at 28 February 2018

Accumulated amortisation
Amortisation for year

Balance at 28 February 2018

Net book value
At 28 February 2017

At 28 February 2018

The trademarks and customers list additions on acquisition are those of Nasty Gal. 

6   OTHER RECEIVABLES

Prepayments and accrued income
Receivable from subsidiary undertaking

Trademarks
£000

Customer 
lists
£000

15,070

15,070
–

15,070

1,507

1,507

15,070

13,563

1,026

1,026
–

1,026

342

342

1,026

684

Total
£000 

16,096

16,096
–

16,096

1,849

1,849

16,096

14,247

2018
£000

137
46,925

47,062

2017
£000

43
13,327

13,370

The fair value of other receivables is not materially different to their carrying value. The directors believe that the receivable from the subsidiary 
undertaking of £46,925,000 as at 28 February 2018 is fully recoverable.

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

87

7   OTHER PAYABLES

Accruals and deferred income

The fair value of other payables is not materially different to their carrying value. 

8   SHARE CAPITAL

1,149,574,495 authorised and fully paid ordinary shares of 1p each (2017: 1,123,304,869)

2018
£000

36

2017
£000

551

2018
£000

11,496

2017
£000

11,233

During the year, a total of 3,507,129 shares were issued under the share incentive plans (2017: nil). On 7 June 2017, 22,727,273 shares were 
issued in a private placing of shares, raising £50 million. On 23 February 2018, 35,224 new ordinary shares were issued to non-executive 
directors as part of their annual remuneration (2017: 37,539).

9   RELATED PARTY TRANSACTIONS

During the year, the company entered into transactions in the ordinary course of business with related parties as follows:

Costs recharged by subsidiary undertakings
Interest recharged to subsidiary undertakings

2018
£000

(2,975)
1,117

(1,858)

2017
£000

(969)
826

(143)

Administrative expenses incurred by boohoo.com UK Limited on behalf of the company were recharged to the company and interest on the 
company’s loan to boohoo.com UK Limited was recharged at commercial rates to boohoo.com UK Limited.

boohoo.com plc acquired 66% of PrettyLittleThing.com Limited for £5.9 million from the sons of Mahmud Kamani on 3 January 2017.

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS88

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

FIVE YEAR GROUP STATEMENT OF COMPREHENSIVE INCOME

Revenue
Cost of sales

Gross profit
Distribution costs
Administrative expenses
Other income

Operating profit
Finance income/(expense)

Profit before tax
Taxation

Profit for the year

Other comprehensive income for the year, net of income tax
Net fair value gain/(loss) on cash flow hedges

Total comprehensive income for the year

Total comprehensive income attributable to:
Equity attributable to owners of the parent
Non-controlling interests

Total equity

Earnings per share*
Basic
Diluted

* Earnings per share is calculated on the basis of the number of shares on Admission for 2014.

2014
£000

109,791
(44,879)

64,912
(24,290)
(30,289)
488

10,821
(84)

10,737
(2,310)

8,427

20

8,447

8,447
–

8,447

0.75p
0.74p

2015
£000

2016
£000

2017
£000

2018
£000

139,851
(54,806)

85,045
(30,653)
(43,814)
–

10,578
490

11,068
(2,663)

195,394
(82,483)

294,635
(133,806)

579,800
(273,445)

112,911
(45,501)
(53,756)
1,392

15,046
628

15,674
(3,236)

160,829
(66,849)
(68,534)
4,862

30,308
637

30,945
(6,284)

306,355
(126,757)
(137,072)
159

42,685
628

43,313
(7,313)

8,405

12,438

24,661

36,000

802

9,207

9,207
–

9,207

0.75p
0.74p

(5,661)

(6,747)

6,777

17,914

19,497

55,497

6,777
–

6,777

1.11p
1.10p

17,711
203

17,914

2.19p
2.16p

51,149
4,348

55,497

2.78p
2.71p

ANNUAL REPORT AND ACCOUNTS 2018 / BOOHOO.COM PLC

89

FIVE YEAR GROUP STATEMENT OF FINANCIAL POSITION

Non-current assets
Current assets

Total assets

Equity attributable to the owners of the parent
Non-controlling interest
Current liabilities
Non-current liabilities

2014
£000

9,284
19,258

2015
£000

15,461
70,031

2016
£000

26,227
84,081

2017
£000

72,190
116,933

2018
£000

111,795
215,092

28,542

85,492

110,308

189,123

326,887

9,760
–
16,424
2,358

66,373
–
19,119
–

73,427
–
36,271
610

96,518
3,978
74,425
14,202

204,018
8,761
104,394
9,714

Total liabilities, capital and reserves

28,542

85,492

110,308

189,123

326,887

FIVE YEAR GROUP CASH FLOW STATEMENT

Net cash generated from operating activities
Net cash used in investing activities
Net cash generated from/(used in) financing activities

Net movement in cash and cash equivalents
Opening cash and cash equivalents

Closing cash and cash equivalents

2014
£000

5,879
(4,577)
(498)

804
4,607

5,411

2015
£000

12,161
(7,798)
44,372

48,735
5,411

54,146

2016
£000

17,456
(12,990)
(331)

4,135
54,146

58,281

2017
£000

29,491
(29,406)
11,964

12,049
58,281

2018
£000

69,014
(45,772)
49,003

72,245
70,330

70,330

142,575

STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS90

BOOHOO.COM PLC / ANNUAL REPORT AND ACCOUNTS 2018

SHAREHOLDER INFORMATION

REGISTERED ADDRESS 
OF COMPANY
Registered in Jersey, number 114397

12 Castle Street
St Helier
Jersey
JE2 3RT

HEAD OFFICE
49-51 Dale Street
Manchester
M1 2HF

COMPANY SECRETARY
Keri Devine

CORPORATE WEBSITE
www.boohooplc.com

NOMINATED ADVISOR  
AND JOINT BROKER
Zeus Capital
82 King Street 
Manchester 
M2 4WQ

Berkeley Square
Mayfair
London
W1J 6HE

JOINT BROKER
Jefferies Hoare Govett
Vintners Place 
68 Upper Thames Street 
London 
EC4V 3BJ

INDEPENDENT AUDITORS
PricewaterhouseCoopers LLP
No.1, 1 Hardman Street
Manchester
M3 3EB

SOLICITORS
TLT LLP
3 Hardman Square
Manchester
M3 3EB

Pannone Corporate LLP
378-380 Deansgate
Manchester
M3 4LY

Ogier
Ogier House
The Esplanade
St Helier
Jersey
JE4 9WG

FINANCIAL PR
Buchanan
107 Cheapside
London
EC2V 6DN

COMPANY REGISTRARS
Link Asset Services (Jersey) Limited
12 Castle Street
St Helier
Jersey
JE2 3RT

PRINCIPAL BANKERS
HSBC Bank
4 Hardman Square
Spinningfields
Manchester
M3 3EB 

Design and Production
www.carrkamasa.co.uk

Printed by Park Communications on FSC® certified paper.
Park is an EMAS certified company and its Environmental Management 
System is certified to ISO 14001.100% of the inks used are vegetable oil 
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99% of any waste associated with this production will be recycled. This 
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BOOHOO.COM PLC
12 CASTLE STREET
ST HELIER
JERSEY JE2 3RT UK