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01

BOOHOO GROUP PLC
ANNUAL REPORT
AND ACCOUNTS 2019

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS02

BOOHOO GROUP PLC, 
A LEADING ONLINE 
FASHION RETAIL GROUP

boohoo group plc is a leading online fashion retail group. Its brands  
boohoo, boohooMAN, PrettyLittleThing, Nasty Gal and Miss Pap  
target fashion-conscious 16 to 30 year olds in the UK and internationally.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCI

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ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC

01

CONTENTS

STRATEGIC REPORT 

02  Group financial and operational 

highlights

04  At a glance
06  Group structure and brands 
08  Our strategy and our values 
10  Chairman’s statement
12  Review of the business
16  Financial review
20  Risk management
24  Social responsibility

GOVERNANCE

28  Board of directors
30  Corporate governance report
33  Directors’ report
36  Directors’ remuneration report
50  Statement of directors’ responsibilities 

in respect of the annual report  
and financial statements

FINANCIAL STATEMENTS

51 

Independent auditors’ report to the 
members of boohoo group plc

55  Consolidated statement  
of comprehensive income
56  Consolidated statement  
of financial position
57  Consolidated statement  
of changes in equity

58  Consolidated cash flow statement
59  Notes to the financial statements
80  Company statement of  
comprehensive income

81  Company statement  
of financial position
82  Company statement  

of changes in equity

83  Company cash flow statement
84  Notes to the company financial 

statements

88  Five year financial summary
90  Shareholder information

AT A GLANCE  
Read more on page 04

FINANCIAL HIGHLIGHTS

REVENUE

£856.9m

£579.8m

£294.6m

2017

2018

2019

 £856.9m

2018: £579.8m

 £84.5m

2018: £56.9m

ADJUSTED EBITDA

£84.5m

£56.9m

£35.6m

2017

2018

2019

PROFIT BEFORE TAX

£59.9m

£43.3m

£30.9m

2017

2018

2019

 £59.9m

2018: £43.3m

VISIT US ONLINE AT  
WWW.BOOHOOPLC.COM

 
 
02

GROUP FINANCIAL AND  
OPERATIONAL HIGHLIGHTS

GROUP 

Financial 
 › Revenue £856.9 million, up 48%  

(47% CER1)

 › Strong revenue growth across all 
geographies with UK up 37%  
and international up 64%

 › Gross margin increased to 54.7%  

(2018: 52.8%)

 › Adjusted EBITDA £84.5 million, 9.9%  
of revenue (2018: £56.9 million, 9.8%)

 › Adjusted profit before tax £76.3 million 

(2018: £51.0 million)

 › Strong balance sheet with net cash of 
£190.7 million (2018: £133.0 million),  
with robust operating cash flow of £111.9 
million (2018: £76.2 million)

Revenue

Gross profit

Gross margin

Adjusted EBITDA1

% of revenue
Adjusted EBIT2

% of revenue
Adjusted profit before tax3

Profit before tax

Adjusted diluted earnings per share4

Diluted earnings per share

Net cash5 at year end 

Operational
 › Burnley distribution centre extension build 
and fit-out completed, with automation live 
in April 2019

Financial 
 › Revenue £434.6 million,  

up 16% (15% CER)

 › Gross margin 52.9%, up 170bps

 › PrettyLittleThing’s distribution centre 

successfully relocated to a larger facility  
in Sheffield

Operational
 › 7.0 million active customers2,  

up 9% on prior year

 › Strong international growth,  
now 44% of total revenue

 › Significant investments in customer service 

improving the customer proposition

2019
£m

856.9

469.0

54.7%

84.5

9.9%

75.1

8.8%

76.3

59.9

4.15p

3.22p

190.7

2018
£m

579.8

306.4

52.8%

56.9

9.8%

50.4

8.7%

51.0

43.3

3.23p

2.71p

133.0

Change

+48%

+53%

+190bps

+49%

+10bps

+49%

+10bps

+49%

+38%

+29%

+19%

+£57.7 million

1  Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges and exceptional items. 
2  Adjusted EBIT is calculated as profit before tax, interest, share-based payment charges, amortisation of acquired PrettyLittleThing and Nasty Gal intangible assets and exceptional items.
3  Adjusted profit before tax is calculated as profit before tax, excluding share-based payment charges, amortisation of acquired PrettyLittleThing and Nasty Gal intangible assets and  

exceptional items.

4  Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired PrettyLittleThing and Nasty Gal intangible assets, share-based payment 

charges and exceptional items.
5  Net cash is cash less borrowings.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC03

Financial 
 › Revenue £374.4 million, 
up 107% (107% CER)
 › Gross margin 56.6%,  

up 140bps

Operational
 › 5.0 million active customers,  

up 70% on prior year

 › Customer proposition resonating with 

consumers, driving growth and increasing 
market share

 › High profile celebrity associations driving 

traffic and international expansion, 
exceptionally well in the US

Financial 
 › Revenue £47.9 million,  
up 96% (100% CER)
 › Gross margin 56.7%,  

down 290bps

Operational
 › 0.9 million active customers,  

up 122% on prior year

 › Extensive product range now comprises 

over 8,000 lines 

 › Strong growth in US home market  

with international appeal and revenue 
growing rapidly

Notes:
 1  CER designates Constant Exchange Rate translation of foreign currency revenue, which gives a truer indication  

of the performance in international markets by removing year-to-year exchange rate movements when local currency  
sales are converted to sterling.

 2  Active customers defined as having shopped in the last year.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
04

AT A GLANCE

A WINNING BUSINESS

boohoo group plc is a leading  
online fashion retail group, home  
to a portfolio of pure-play fashion 
brands with head offices and 
distribution centres in the UK,  
from which orders are sent to 
customers all over the world.

UK

£488.2m

EUROPE

£115.1m

GLOBAL REVENUE

USA

£166.3m

REST OF THE WORLD

£87.3m

KEY CHARACTERISTICS

SUCCESSFUL

RESPONSIBLE

INSPIRED

Our high growth rate shows boohoo 
understands what customers want.  
We operate in an efficient and profitable 
way, delivering value to our stakeholders. 
We invest to create a sustainable business. 

We operate with responsibility towards 
all our stakeholders – including our 
customers, employees and partners 
– and in a sustainable way to reduce 
environmental impact.

With a finger on the pulse of fashion,  
we spot the latest trends from all over  
the world.

GLOBAL

CONNECTED

FAST

We operate in a global market,  
unhindered by borders, languages  
and physical presence.

Through a large social media following,  
we connect with millions globally.

Hundreds of new products added  
daily and top sellers are re-bought  
within days. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC05

WE HAVE

13m 

ACTIVE CUSTOMERS 
ACROSS OUR BRANDS

OUR BRANDS

PROFIT BEFORE TAX

UP BY

38%

REVENUE

UP BY

48%

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS06

GROUP STRUCTURE AND BRANDS

ABOUT OUR GROUP 
AND OUR BRANDS

boohoo group plc owns the brands boohoo, 
boohooMAN, PrettyLittleThing, Nasty Gal and 
Miss Pap and designs, sources, markets and sells 
clothing, shoes, accessories and beauty products 
targeted at 16-30 year old consumers in the 
UK and internationally. The group has a strong 
presence in the UK, US, Australia and Europe,  
and sells products to customers globally.

Founded in Manchester in 2006, boohoo is an inclusive and 
innovative brand targeting young, value-orientated customers.  
For 13 years, boohoo has been pushing boundaries to bring its 
customers up-to-date and inspirational fashion, 24/7. boohoo has 
grown rapidly in the UK and internationally, expanding its offering  
with range extensions into menswear, through boohooMAN, and 
now has over seven million active customers.

Currently boohoo operates through English, French, German,  
Italian, Spanish and Russian language websites. Products are 
designed, sourced and subsequently distributed globally from a 
central UK warehouse. Hundreds of products are added to the 
website each week, uploaded via the company’s on-site photography 
and art studio and displayed in gallery photos. The speed and agility 
of the company ensures it is first to market with the latest on-trend 
styles and fashion.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCThe group acquired a 66% interest in PrettyLittleThing.com Limited 
in January 2017 and has an option to buy the non-controlling interest 
of 34% in 2022. Founded in 2012, PrettyLittleThing originated as 
an accessories-only website. Since then it has grown into a forward-
thinking fashion brand aimed at bringing affordable style to young 
female fashion breakers and makers. It has experienced rapid growth 
since inception and continues to grow rapidly. The business is all about 
the right here, right now, not just anticipating trends but creating them, 
taking inspiration from the catwalk, celebrities and influencers and 
making sure products are available for the customer to shop online 
before they are available anywhere else. PrettyLittleThing now has  
five million active customers.

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The group acquired the Nasty Gal brand (trademarks and customer 
lists) on 28 February 2017.

Founded by Sophia Amoruso in 2006, Nasty Gal is a bold and 
distinctive brand for fashion-forward, free-thinking young women, 
offering limited edition clothing to a global audience. The brand’s 
largest market so far has been in the USA and it has a global reach  
with enormous potential for growth. Nasty Gal now has nearly one 
million active customers.

The group acquired the Miss Pap brand (trademarks and customer 
lists) on 24 March 2019.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORT 
08

OUR STRATEGY AND OUR VALUES

POISED FOR  
FURTHER GROWTH

OUR VISION

HOW WE DO IT

The group’s ambition and growth prospects are 
underpinned by forecast growth in both the 
domestic and international online fashion retail 
markets, a highly efficient product sourcing model 
and a robust infrastructure development plan.

Our vision is to be leading the e-commerce 
fashion market for 16 to 30 year olds, which we 
will drive through our strategic priorities: Insight, 
Investment, Innovation and Integration. 

We are entirely focused on our 
customers and every element  
of our model begins and ends  
with them. We engage, we listen,  
we learn, we create and repeat.

INSIGHT  
creating a competitive  
customer proposition

INVESTMENT  
delivering organic growth  
to increase market share

INNOVATION 
driving customer engagement

INTEGRATION 
integrating new brands

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Through  
two-way social 
media contact, 
we recruit, 
connect with  
and constantly 
learn from 
our brand 
evangelists.

D ESIGN

Our speed, agility and market 
knowledge ensure we deliver 
attention-demanding, 
aspirational style before others.

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We are differentiated by our 
inclusiveness, the breadth of 
our product ranges and the way 
we connect with customers.

BRAN D S

Our sourcing 
ability and 
supply chain 
management 
deliver 
outstanding 
product value.

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BUSINESS MANAGEMENT  
& MONITORING

Responsible business
We are passionate about running a sustainable business that is fair to all 
and kind to the environment.

Read more on pages 24 to 26

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC09

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OUR STRATEGY

OUR VALUES

boohoo
boohoo’s strategy is to be the young person’s 
fashion best friend, offering the most up-to-
date fashion at incredible prices with unbeatable 
choice, great quality and excellent service.  
The brand’s core values are fun, fashion, social 
and inclusive. This translates into a product 
range for every young woman and man around 
the world.

PRETTYLITTLETHING
PrettyLittleThing’s product strategy is to be a 
youthful trend leader in online women’s fashion, 
offering a wide range of products at great prices, 
supported by an engaging global social media 
presence. The brand aims to help every girl feel 
like a celebrity with her clothes.

NASTY GAL
The Nasty Gal brand has strong consumer 
awareness, particularly in the USA, and an  
even greater global potential. Nasty Gal’s 
product strategy is to create distinct, 
aspirational fashions drawing on the unique 
DNA of the brand’s heritage.

PASSION   
Each day we are inspired to be the 
best we can be. We’re focussed and 
committed to giving our customers 
the experience they want.

AGILE 
We are constantly evolving to stay 
one step ahead. We embrace change 
and grab new opportunities with both 
hands. We are lean, effective and 
efficient.

CREATIVE 
We are unique and aspirational. 
We’re not afraid of doing things our 
way, daring to be different. We are 
creative in thinking and design.

TEAM 
We listen and respond to create a 
place where everyone’s contribution 
is important. Building success 
through our people and sharing in it 
together. And we remember to have  
fun along the way.

Risk management
We monitor and control business risks with robust processes.

Governance
We are committed to high standards of 
corporate governance and have adopted  
the QCA code.

Read more on pages 20 to 23

Read more on pages 30-32

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
10

CHAIRMAN’S STATEMENT

A YEAR OF HIGH GROWTH  
AND INVESTMENT  
FOR THE FUTURE

Our unique platform 
enables us to expand 
rapidly across multiple 
brands.

REVENUE

+48% 

Further strong revenue  
growth +48% 

CASH FLOW

+118% 

Robust free cash flow  
at £65.1m /+118%

I am very pleased to report another highly successful 
year for the group. All of our brands have delivered a 
fantastic performance across all territories. We have 
gained market share in our domestic market and 
continued our international expansion at a substantial 
pace. The results speak for themselves with group 
revenue up 48% at £856.9 million, gross margin 
increased to 54.7% and profit before tax up 38%  
at £59.9 million.

We have made substantial capital investments in our infrastructure  
to service future growth, with £32 million spent on the Burnley 
distribution centre extension and automation. PrettyLittleThing 
relocated to a much larger third party-managed distribution centre  
in the summer, with little disruption to operations, which was a credit  
to the team. We have also invested in substantial new office facilities  
for boohooMAN nearby to boohoo’s Manchester head office.  
We are proud to be one of North West England’s larger employers, 
contributing to the regional economy.

We have developed a unique platform, through years of investment 
in technology and processes, supply chain relationships and with 
the know-how of a great team of people. This platform enables us to 
penetrate markets and expand rapidly across multiple brands, as we 
progress with our ambition to dominate the online fashion sector.

In September 2018 we announced that John Lyttle would be joining the 
group in March 2019 as CEO and that Carol and I would be taking on 
different roles within the group. I will assume the position of Executive 
Chairman with Carol as Co-founder and Executive Director. We are 
delighted that John has joined us, bringing his years of experience in 
fashion retail, and we are already seeing the benefits of John’s input. 

The boohoo group takes its social responsibility seriously and we are 
delighted to have supported a number of charities in the year through 
the group’s and employees’ own initiatives. We strive for high standards 
in ethics throughout our supply chain and our focus on sustainability  
has been sharpened. Further initiatives to improve sustainability and 
reduce environmental impact are planned in the year ahead and detailed 
in this report.

The success of any business depends on its people and we have a 
formidable team in the boohoo group. I would like to thank all our 
employees and partners for their contribution in making the group the 
great success that it is. We are very encouraged by the group’s progress 
and excited by our prospects in the coming year as we continue to 
extend our reach into existing and new markets, never complacent  
and constantly challenging ourselves to be better at what we do.

Mahmud Kamani
Executive Chairman
24 April 2019

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO.COM PLC

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PROFIT

£59.9m 

Profit before tax 38% increase from  
2018 (£43.3m)

Another outstanding 
year from all our brands 
across all regions.

12

REVIEW OF THE BUSINESS

PERFORMANCE  
DURING THE YEAR

OVERVIEW

Revenue
Gross profit
Gross margin
EBITDA
% of revenue
Profit before tax
Diluted earnings per share
Net cash1 at year end
Underlying:
Adjusted EBITDA2
% of revenue
Adjusted EBIT3
% of revenue
Adjusted profit before tax4
Adjusted diluted earnings per share5

2019
£000

856,920
468,994
54.7%
72,601
8.5%
59,856
3.22p
190,726

84,546
9.9%
75,074
8.8%
76,250
4.15p

2018
£000

579,800
306,355
52.8%
53,663
9.3%
43,313
2.71p
133,047

56,932
9.8%
50,403
8.7%
51,031
3.23p

Change

+48%
+53%
+190bps
+35%
-80bps
+38%
+19%
+£57.7m

+49%
+10bps
+49%
+10bps
+49%
+29%

1  Net cash is cash less borrowings.
2 Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, share-based payment charges  

and exceptional items.

3 Adjusted EBIT is calculated as profit before tax, interest, share-based payment charges, amortisation of acquired 

PrettyLittleThing and Nasty Gal intangible assets and exceptional items.

4 Adjusted profit before tax is calculated as profit before tax, excluding share-based payment charges and amortisation  

of acquired intangible assets and exceptional items.

5 Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired 

intangibles, share-based payment charges and exceptional items.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCI

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13

“I am very excited to have joined the 
boohoo group at this key stage of its 
growth, with the group’s disruptive 
and proven business model having 
delivered yet another excellent set of 
financial and operational results. In my 
short time within the business, I am 
delighted to have been able to meet 
a number of hugely talented people 
and have already been able to see 
many parts of the business. This has 
confirmed my belief and optimism 
that the group’s investments into 
its brands and infrastructure have 
allowed it to develop a scalable, multi-
brand platform that is well-positioned 
to disrupt, gain market share and 
capitalise on what is a truly global 
opportunity.”

John Lyttle, 
CEO

Group revenue for the year increased by 48% 
(47% CER) to £856.9 million (2018: £579.8 
million). Revenue growth across all territories 
and brands was strong. 

Adjusted EBITDA was £84.5 million (2018: 
£56.9 million), an increase of 49%, with 
improved gross margin across the group 
leading to an adjusted EBITDA margin of 
9.9% (2018: 9.8%). Adjusted profit before  
tax was £76.3 million (2018: £51.0 million),  
an increase of 49%. Profit before tax was 
£59.9 million (2018: £43.3 million), an 
increase of 38%. Adjusted diluted earnings 
per share was 4.15p, up 29% on the prior year. 
Diluted earnings per share rose to 3.22p,  
an increase of 19% (2018: 2.71p).

The group has performed exceptionally well 
during the year. Revenues have increased 
across all our brands in all regions. Our focus 
on key international markets has been highly 
successful, producing growth of 64% and 
increasing international revenues to 43%  
of total revenue. PrettyLittleThing continues 
to perform exceptionally well, with a growth 
rate of 107%. Market share is increasing, 
driven by the customer proposition of great 

fashion at unbeatable prices, supported 
by an engaging social media presence and 
successful celebrity endorsements. Gross 
margins have improved as a result of stronger 
sell through, tighter control on stock cover 
and refinement of the customer proposition. 
Substantial investments have been completed 
to secure warehouse capacity for growth and 
improve the future efficiency of the Burnley 
warehouse with automation.

Cash flow generation was strong, with free 
cash flow up 118% to £65.1 million. Capital 
expenditure was £46.9 million as we invest  
in our infrastructure ahead of our growth 
curve. Our net cash balance at the period  
end increased to £190.7 million (2018:  
£133.0 million). 

Distribution centres
During the year, the Burnley distribution 
centre extension build and fit-out was 
completed. Automation went live in April 2019, 
which will greatly improve picking efficiency 
and reduce costs in the financial year 2020 
and beyond. We opened new welfare facilities 
to all Burnley employees and provided a bus 
service to the distribution centre from nearby 
towns. PrettyLittleThing’s (PLT) distribution 
centre relocation to Sheffield was completed 
successfully during July and August, with a 
low level of disruption to operations. Costs 
associated with this relocation are considered 
exceptional and amounted to £6.7 million. 
The addition of the Sheffield facility greatly 
increases our sales capacity, will help underpin 
PLT’s infrastructure needs and adds further 
operational flexibility for the group.  
We continue to invest in our infrastructure, 
with our operations at Burnley and Sheffield 
representing significant stepping stones  
as we build towards creating a distribution 
network capable of generating £3 billion  
of net sales globally.

BOOHOO (INCLUDING 
BOOHOOMAN)
Performance
Revenue for the year increased to £434.6 
million, up 16% on the previous year, with 
growth in all our key focus markets. 

International growth continues to be strong 
and we are continuing to gain market share in 
the UK. Gross margin increased by 170bps to 
52.9%, driven by improved stock control  
and refinement of the customer proposition. 

Product
Our comprehensive size range offerings, the 
breadth of the product range and continuous 
fresh introductions have continued to drive 
growth. Hundreds of new styles are added 
daily and the very latest fashions appear within 
days or weeks of trends being spotted by our 
fashion experts and offered to our customers 
at affordable prices. boohooMAN has 
performed strongly with an extensive product 
range and increasing customer reach.

Marketing
Marketing activity included several high profile 
celebrity campaigns: Zendaya, Stefflon Don, 
French Montana, Dele Alli and Paris Hilton 
headed the cast and were instrumental in 
driving increased brand awareness. Other 
marketing activities continued using a 
successful formula of a mix of media, 
including social media influencers, reality TV 
ambassadors, bloggers, TV, outdoor, email, 
student events and digital acquisition channels. 
Our social media presence continues to grow 
and we now have 5.9 million followers on 
Instagram, 2.9 million Facebook fans and  
0.5 million followers on Twitter. 

Customer interaction
Active customer numbers over the last 
12 months increased by 9% to 7.0 million. 
Conversion rate to sale decreased from 
4.3% to 3.9% of sessions, when measured 
on website statistics alone. Order frequency 
increased 0.3%, with customers placing an 
order with us, on average, 2.14 times in 12 
months, whilst the number of items per basket 
decreased 1% to 3.04. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
14

REVIEW OF THE BUSINESS 
CONTINUED

Refinements to the customer proposition 
included free returns, next day delivery, 
shortened delivery times and more overseas 
collection points. The cut-off time for next day 
delivery in the UK is 11pm and SMS messaging 
for delivery status has been introduced. We 
are trialling artificial intelligence in customer 
contact response. We have 17 country-
specific websites and have plans to introduce 
more foreign language websites optimised for 
local criteria, in line with our aim to attain  
best-in-class customer service.

Technology
The principal technology projects completed 
include new payment solutions and more 
country returns portals, which give more 
returns flexibility and enable us to refund 
customers immediately after the courier 
collects their parcel. We have also introduced 
social logins for UK customers. 

The website and app are subject to continuous 
improvement in content, functionality, 
personalisation and ease of use. During the 
year we added visual search to the website, 
which enables customers to search for similar 
items either from a photograph they have 
uploaded or from an image on the website. 
Our app has been downloaded by nearly two 
million customers, generating a considerable 
growth in the number of visits.

PRETTYLITTLETHING
Performance
PrettyLittleThing (“PLT”) has had an 
enormously successful year, with revenues 
increasing by 107% to £374.4 million.  
All territories delivered strong growth and 
significant increases in market share and it 
is clear that there is both the demand and 
potential for this to continue. The relocation 
of the distribution centre to Sheffield in the 
summer was executed extremely well, with  
a low level of disruption to the business during 
the move. Exceptional costs associated with 
the move amounted to £6.7 million. Gross 
margin has increased 140bps to 56.6%, with 
stronger sell-through and refinements to the 
customer proposition.

Product
Renowned for having the latest and most 
relevant celebrity looks, PLT offers over 
20,500 styles at affordable prices to its 
customers. PLT’s “shape” ranges, which 
include Petite, Tall, Shape and Plus, have 
proved very popular in the year and have 
driven growth. Highly successful celebrity 
collaborations in the year included those with 
model Hailey Baldwin, UK radio presenter 
Maya Jama, American hip-hop stylist Karl 
Kani and US model Ashley Graham. The Karl 

Kani collaboration launched in January 2019 
included PLT’s first ever unisex product range.

Marketing
The PLT brand is promoted through a global 
multi-channel marketing approach which 
seeks to engage with customers across the 
world. Celebrity collaborations are supported 
by an influencer network which seeks to 
leverage the power of social media to engage 
with our customers, giving us a combined 
reach of over 350 million impressions globally. 
The PLT ‘Royalty’ programme, which has 
shown significant growth in the year, gives 
customers in the UK and Ireland free unlimited 
next day delivery and seeks to generate 
increased customer loyalty to the PLT brand. 
Brand awareness is also supported by more 
traditional marketing approaches such as PLT’s 
sponsorship of the E! entertainment channel 
in the UK, Ireland, France and Australia, which 
directly appeals to PLT’s target market, as well 
as out-of-home advertising including the now 
iconic fleet of PLT taxis operating in major 
cities throughout the UK.

Customer interaction
We support eight country-specific websites 
and have plans for further foreign language 
sites next year, following the success of  
the French language site, introduced in  
the previous financial year. For the UK  
market, we offer a wide range of free return 
options. We have also introduced new returns 
options in international markets, accelerating 
the point of refund to enhance the customer 
experience. Customers have the option  
of using a virtual customer service assistant 
for frequently asked questions, which greatly 
reduces response wait time as well as  
cutting costs.

Active customer numbers over the last  
12 months increased by 70% to 5.0 million. 
Conversion rate to sale decreased from 
3.7% to 3.3% of sessions, when measured 
on website statistics alone. Order frequency 
increased 12%, with customers placing an 
order with us, on average, 2.84 times in  
12 months, whilst the number of items per 
basket increased 12% to 2.72. We have 1.9 
million followers on Facebook, 0.3 million 
followers on Twitter, 10.5 million Instagram 
followers, as well as a presence on several  
other social media channels.

Technology
Investment in technology is paramount to 
PLT’s success and we have a programme of 
work across our services and customer-facing 
applications. The separation of systems with 
our micro-service architecture has allowed 
our platform to be more adaptable to cope 
with the business’s pace of change and the 

continuing growth of our customers’ order 
volumes and website traffic. Through the 
global reach of the Cloud, we can roll out  
new services worldwide so they are hosted  
as close as possible to our customers and built 
in a way we can ensure high performance.  
This agility will allow us to continue to invest 
at pace, delivering new experiences and 
innovation to our customers.

Key highlights for this year have been the 
introduction of a new automated chatbot 
which provides customers with instant 
assistance on a number of contact categories. 
New payment methods have been launched, 
with further payment options planned for the 
coming financial year. Our iOS and android 
apps have been developed throughout the 
year to improve the customer experience and 
conversion rates.

NASTY GAL
Performance
Revenue growth has been strong across 
all territories with a growth rate of 96%, 
increasing revenue to £47.9 million. In the 
brand’s principal market, the USA, where the 
brand originated, growth has been very strong. 
The next largest market is the UK, where 
brand awareness has increased substantially 
and growth has been exceptionally high. Gross 
margin was 56.7%, a reduction on the previous 
year but in line with our proposition strategy.

Product
The product range has increased substantially 
to over 8,000 styles and targets price points 
higher than those of boohoo. The brand has its 
roots in Los Angeles and portrays a distinctive 
look for the confident girl who likes to express 
her personality through the clothes she wears. 
The appeal of the brand extends outside of the 
USA, as rapidly increasing sales in the UK  
have proven.

Marketing
The marketing strategy has focussed on 
building and extending the number of bloggers 
and influencers and staging key media events 
to re-engage customer interest and promote 
brand loyalty. Key influencers engaged during 
the year included Taylor le Shae and Emma 
Louise Connelly.

Customer interaction
Nasty Gal operates through six country and 
regional websites and Android and iOS apps in 
the UK, US and Australian markets. 

On social media we have 3.6 million followers 
on Instagram, 1.3 million Facebook likes and 
0.2 million followers on Twitter.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC15

DISTRIBUTION CENTRE
Featuring a high level of automation, the newly 
fitted out Burnley distribution centre for 
boohoo and Nasty Gal buzzes with activity.  
The automatic sorting of orders is an impressive 
operation and improves accuracy and response 
time to customer orders.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS16

FINANCIAL REVIEW

FROM STRENGTH  
TO STRENGTH

KEY PERFORMANCE INDICATORS 
1  Defined as having shopped in the last 12 months.
2 Defined as number of orders in last 12 months divided by number of active customers.
3 Defined as the percentage of orders taken to internet sessions.
4 Calculated as gross sales including sales tax divided by the number of orders.

The group has achieved 
a strong performance 
with revenues and profits 
increasing in all territories.

PRETTYLITTLETHING

NASTYGAL

BOOHOO

ACTIVE 
CUSTOMERS1

6.4m

7.0m

2018

2019

NUMBER OF  
ORDERS

13.6m

14.9m

2018

2019

ORDER 
FREQUENCY2

2.13

2.14

2018

2019

CONVERSION 
RATE TO SALE3

4.3%

3.9%

2018

2019

AVERAGE ORDER 
VALUE4

+9%

+10%

+0.3%

-36bps

£41.38

£39.25

2018

2019

+5%

NUMBER OF ITEMS
PER BASKET

3.06

3.04

-1%

2018

2019

ACTIVE 
CUSTOMERS1

5.0m

2019

3.0m

2018

NUMBER OF  
ORDERS

14.3m

2019

7.5m
2018

ORDER 
FREQUENCY2

2.55

2.84

2018

2019

CONVERSION 
RATE TO SALE3

3.7%

3.3%

2018

2019

AVERAGE ORDER 
VALUE4

£36.05

£40.41

2018

2019

NUMBER OF ITEMS
PER BASKET

ACTIVE 
CUSTOMERS1

0.9m

0.4m
2018

2019

NUMBER OF  
ORDERS

1.3m

2019

0.6m
2018

ORDER 
FREQUENCY2

1.37

1.41

2018

2019

CONVERSION 
RATE TO SALE3

2.5%

1.7%

2018

2019

+70%

+89%

+11.7%

-47bps

+122%

+128%

+2.9%

+71bps

+12%

2.43

2.72

2018

2019

+12%

AVERAGE ORDER 
VALUE4

£52.82

£49.83

2018

2019

-6%

NUMBER OF ITEMS
PER BASKET

2.89

3.15

2018

2019

+9%

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCGROUP REVENUE BY BRAND

boohoo
PrettyLittleThing
Nasty Gal

GROUP REVENUE BY GEOGRAPHICAL MARKET

UK
Rest of Europe
USA
Rest of world

CONSOLIDATED INCOME STATEMENT

Revenue
Cost of sales

Gross profit
Gross margin

Operating costs
Other income

Adjusted EBITDA
Adjusted EBITDA margin %

Depreciation 
Amortisation of other intangible assets

Adjusted EBIT 
Adjusted EBIT margin %

Adjusting items:
Amortisation of acquired PrettyLittleThing and Nasty Gal intangible assets
Equity-settled share-based payment charges
Exceptional items – warehouse relocation

Operating profit

Finance income
Finance expense

Profit before tax

Profit after tax for the year

Diluted earnings per share

Adjusted profit after tax for the year
Amortisation of acquired PrettyLittleThing and Nasty Gal intangible assets
Share-based payment charges
Exceptional items – warehouse relocation
Adjustment for tax

Profit after tax for the year

G
O
V
E
R
N
A
N
C
E

17

Change
CER

+15%
+107%
+100%

+47%

Change
CER

+37%
+67%
+81%
+30%

+47%

Change

+48%
+42%

+53%
+190bps

+49%
+10bps

+49%
+10bps

2019
£000

434,565
374,445
47,910

2018
£000

374,115
181,269
24,416

856,920

579,800

2019
£000

488,199
115,124
166,262
87,335

2018
£000

355,614
66,281
92,690
65,215

856,920

579,800

2019
£000

Change

+16%
+107%
+96%

+48%

Change

+37%
+74%
+79%
+34%

+48%

2018
£000

856,920
(387,926)

579,800
(273,445)

468,994
54.7%

306,355
52.8%

(384,687)
239

(249,582)
159

84,546
9.9%

(6,972)
(2,500)

75,074
8.8%

(4,449)
(5,278)
(6,667)

56,932
9.8%

(3,997)
(2,532)

50,403
8.7%

(4,449)
(3,269)
-

58,680

42,685

+37%

1,320
(144)

774
(146)

59,856

43,313

+38%

+32%

+19%

+44%

47,459

36,000

3.22p

2.71p

60,803
(4,449)
(5,278)
(6,667)
3,050

42,310
(4,449)
(3,269)
-
1,408

47,459

36,000

Adjusted profit for the year attributable to shareholders of the company
Adjusted diluted earnings per share

48,781
4.15p

37,610
3.23p

+30%
+29%

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTFINANCIAL STATEMENTS18

FINANCIAL REVIEW  
CONTINUED

Gross margin increased from 52.8% to 54.7%, due to improvements in the customer proposition, tighter stock control and reduced clearance.

Operating costs comprise distribution costs and administrative expenses excluding depreciation and amortisation and have increased by 180bps on 
revenue. The distribution cost element excluding depreciation and exceptional items has increased with revenue growth and increased on the prior year 
as a percentage of revenue by 146bps due to the higher proportion of international shipments. The administrative expense element, which includes 
marketing expenses, but excluding the exceptional item, share-based payment charges, depreciation, amortisation and amortisation of acquired 
intangibles, has risen due to the combination of revenue growth and the building of our infrastructure to support the future business expansion and 
increased by a small margin of 37bps on the prior year percentage of revenue. 

Adjusted EBITDA, which is not a statutory measure, represents earnings before interest, tax, depreciation, amortisation, non-cash share-based 
payments charges and exceptional items. It provides a useful measure of the underlying profitability of the business. Adjusted EBITDA increased  
by 49% from £56.9 million to £84.5 million and, as a percentage of revenue, increased from 9.8% to 9.9%.

Adjusted profit after tax, as with Adjusted EBITDA, provides another more consistent measure of the underlying profitability of the business by 
removing non-cash amortisation of intangible assets relating to the acquisition of PrettyLittleThing and Nasty Gal (being their trademarks and customer 
lists), share-based payment charges and exceptional items. 

TAXATION
The effective rate of tax for the year was 20.7% (2018: 16.9%), which is higher (2018: lower) than the blended UK statutory rate of tax for the year of 
19.0% (2018: 19.1%), due to expenditure not deductible for tax purposes, the increase this year being principally depreciation on buildings and fit-out.

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

Intangible assets
Property, plant and equipment
Financial assets
Deferred tax asset

Non-current assets

Working capital
Net financial assets
Cash and cash equivalents
Interest-bearing loans and borrowings
Deferred tax liability
Current tax liability

Net assets

2019
£000

27,165
108,498
3,756
4,034

143,453

(64,969)
4,047
197,872
(7,146)
(2,102)
(753)

2018
£000

30,877
71,994
2,445
6,479

111,795

(30,923)
5,466)
142,575
(9,528)
(2,101)
(4,505)

270,402

212,779

Working capital has reduced primarily due to an increase in payables and accruals relating to our increased trading activity. 

INTANGIBLE AND FIXED ASSET ADDITIONS

Purchased intangible and fixed assets
Intangible assets

Patents and licences
Software

Tangible fixed assets

Distribution centre
Offices, office equipment, fixtures and fit-outs
Motor vehicles

Total intangible and fixed asset additions

2019
£000

2018
£000

307
2,930

3,237

36,678
6,837
115

43,630

9
2,403

2,412

33,753
9,991
228

43,972

46,867

46,384

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC19

LIQUIDITY AND FINANCIAL RESOURCES
Operating cash flow was £111.9 million compared to £76.2 million in the previous year and free cash flow was £65.1 million compared to £29.9 
million in the previous financial year. Capital expenditure was £46.9 million, which includes a £36.7 million investment in our distribution centres  
to support projected growth in trade. The closing cash balance for the group was £197.9 million and the net cash balance was £190.7 million.

CONSOLIDATED CASH FLOW STATEMENT

Profit for the year

Depreciation charges and amortisation
Share-based payments charge
Loss on sale of fixed assets
Tax expense
Finance income
Finance expense
Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables

Operating cash flow
Capital expenditure and intangible asset purchases

Free cash flow

Net proceeds from the issue of ordinary shares
Purchase of own shares by EBT
Proceeds from the sale of fixed assets
Finance income received
Finance expense paid
Tax paid
Repayment of borrowings

Net cash flow

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

2019
£000

2018
£000

47,459

36,000

13,921
5,278
24
12,397
(1,320)
144
(18,558)
(4,935)
57,513

111,923
(46,867)

10,978
3,269
–
7,313
(774)
146
(14,078)
(5,393)
38,780

76,241
(46,384)

65,056

29,857

3,653
(1,833)
59
1,249
(144)
(10,361)
(2,382)

55,297

51,531
–
–
612
(146)
(7,227)
(2,382)

72,245

142,575

197,872

70,330

142,575

TRENDS AND FACTORS LIKELY TO AFFECT FUTURE PERFORMANCE
The market for online fashion is forecast to continue to grow and, along with the increasing use of the internet globally, provides a favourable 
backdrop for the group with much opportunity for further growth. Customers throughout the world are seeking a wide choice of quality products 
at value prices lower than those available on the high street with the convenience of home delivery. The group’s target market has a high propensity 
to spend on fashion and the market is resilient to external macroeconomic factors.

OUTLOOK
The continued strong growth of our brands across all geographic regions is highly encouraging. Our proven strategy offering the latest fashion at 
unbeatable prices, supported by excellent customer service, continues to resonate with consumers globally. Investments in our proposition and 
technology ensure we remain innovative and live up to our customers’ expectations.

Our extended Burnley distribution centre now has a significant element of automation, which will enhance productivity and improve efficiency. 
Following the addition of the Sheffield facility for PrettyLittleThing, our distribution centres in Burnley and Sheffield represent significant 
stepping stones as we build towards creating a distribution network capable of generating £3 billion of net sales globally.

Trading in the first few weeks of the financial year has been encouraging. Group revenue growth for the financial year is expected to be 25%  
to 30% with an adjusted EBITDA margin of around 10% and capital expenditure in the region of £50 to £60 million. This guidance includes  
the adoption of IFRS 16, which is expected to increase EBITDA by £4 to £5 million and be broadly neutral at a profit before tax level.

Looking beyond the current year, we will continue to make investments across the group as part of our vision to lead the global fashion 
e-commerce market. Whilst this will require continued investments in people and infrastructure, we believe that the benefits of our multi-brand 
platform will continue to generate economies of scale, allowing us to target sales growth of 25% per annum, with an adjusted EBITDA margin of 
around 10% over the medium term.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS20

RISK MANAGEMENT

HOW WE MANAGE RISK

On an annual basis the board reviews the principal risks and uncertainties facing the 
group and assesses the mitigating factors. This assessment is also undertaken whenever 
there is a perceived major change in the principal risks and uncertainties. The following 
are considered to be the principal risks and uncertainties, although these may not be 
exhaustive in that other unknown risks may have an adverse effect on the business.

STRATEGIC RISKS

RISK TYPE

RISK FACTORS

MITIGATION

COMPETITION 
RISK

 › Competitors may be able to offer consumers like-for-like 
better quality, better value, superior customer service, 
more generous or superior delivery service, better website 
functionality or better brand image, thereby eroding  
market share

 › European customers may be deterred from purchasing 
from a UK company following the UK’s decision to leave 
the EU 

FASHION AND 
CONSUMER 
DEMANDS RISK

 › Failing to keep abreast of the latest trends in colour and 
style could lead to lost sales and erosion of market share
 › Failure to react quickly enough to fashion changes could 

lead to lost sales

 › Buying the incorrect quantities of product relevant to 
demand may result in lost sales opportunities or excess 
inventory

OPERATIONAL RISKS

SYSTEMS AND 
TECHNICAL RISK

 › Hardware or software failure could disable the website or 

operational systems

 › Cyber-attack is an increasingly major risk
 › System capacity due to high transactional volumes may be 

compromised, leading to error or failure

 › Websites hosted by third party, which may be subject to 

business failure

 › Loss of or theft of consumer data could lead to loss of 
reputation and breach of data protection regulations

 › Competitor activity and offerings are reviewed regularly 
to remain abreast of market developments and identify 
competitive advantages

 › Consumers’ changing preferences are monitored 

internally and by market research to ensure product and 
service is relevant to demand

 › Developments in e-commerce trends are monitored to 
keep abreast of the latest developments and innovations
 › Performance targets control key deliverables (product 

quality, customer service and traffic)

 › Highly competent designers and buyers are adept at 
interpreting fashion and acquiring desirable product
 › Buyers and designers keep up to date with fashion  

changes through fashion shows, predictive agencies  
and fashion press

 › Product range planning ensures sufficient product 

offering to cover expected demand using the test-and-
repeat model

 › Rapid response to fashion trends is achieved by using 

factories capable of short lead times

 › Buying, merchandising and marketing departments 
operate cohesively, with regular cross-functional 
communication

 › Duplicate back-up system in remote location protects 
against hardware failure and to some extent software 
failure

 › Systems documentation and recovery procedures are in 

place and tested periodically

 › High security threshold and appropriate IT access and 

usage policies protect from virus and malicious attack and 
are regularly reviewed 

 › System load planning is undertaken to ensure transaction 

volumes do not impinge on performance

 › Storage of personal data is tightly controlled and limited 
in accordance with data protection guidelines and PCI 
requirements, with additional mapping and controls 
introduced to ensure compliance with GDPR

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC21

OPERATIONAL RISKS CONTINUED

RISK TYPE

RISK FACTORS

MITIGATION

SUPPLY CHAIN 
RISK

 › The business is dependent upon suppliers with whom 

 › Supply risk is spread over many suppliers with no major 

relationships have been developed over time and whose 
loss through insolvency, disaster or denial of supply may 
be difficult to replace at short notice

 › Labour or environmental abuse in the supply chain could 

result in closure of supply or reputational damage

individual dependencies

 › Extensive and up-to-date knowledge of supplier base 
would enable alternative sources to be found relatively 
quickly

 › Levels of inventory are adequate to cover short periods 

of supply delay

 › Regular auditing of suppliers, unscheduled inspections 
and imposition of conformance agreements ensure 
adequate standards are maintained in the supply chain 
as far as possible

KEY FACILITIES

 › Fire, flood, or other disaster could lead to part or total, 

 › Warehouse is protected by 24 hour security, access 

temporary or permanent closure of facilities  

control, fire protection and sprinkler systems

 › Failure to adequately plan for warehouse capacity to cater 

 › Head office is protected by security alarm, access 

for business expansion could restrict revenue growth

control, fire protection and sprinkler systems 

 › Electric power continuity is protected by  

back-up generators

 › A comprehensive disaster recovery and business 
continuity plan supported by a disaster recovery 
committee exists 

 › Long-range planning aims to ensure adequate 

warehouse facilities are available to keep pace with 
business growth

PEOPLE RISK

 › Competitors are inclined to poach key staff and talented 

 › Incentive schemes for senior managers are operated, 

individuals

 › Employees may leave the company for better pay and 

prospects elsewhere

BREXIT RISK

 › The UK’s decision to leave the EU may increase costs
 › Exports to the EU following a no-deal Brexit may be 

impacted

 › Delays at ports could impact customer service

including share ownership, bonus and incentive 
schemes linked to business performance

 › Succession planning aims to reduce key person 

dependencies

 › Less than 10% of inventory is sourced from the EU  

and so any duty or tariff increases are not expected to 
be material. The group has a large portfolio of suppliers 
in many regions of the world and constantly changes 
sources to obtain the best prices and quality

 › Exports to the EU fall below the minimum threshold 
at which duty is payable by the consumer. Sales tax is 
already charged on EU sales and in the event of a no-
deal Brexit, the group would continue to pay sales tax 
on imports to the EU 

 › Nearly all shipments to the EU are by airfreight, which 
is not expected to suffer customs border control delays 
as much as might happen to road transport

 › The group has developed plans to manage imports and 

exports to/from the EU in the event of a  
no-deal Brexit

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS22

RISK MANAGEMENT  
CONTINUED

REPUTATIONAL RISKS

RISK TYPE

RISK FACTORS

MITIGATION

NEGATIVE 
PERCEPTION OF 
THE BRANDS

 › Adverse customer experience through poor product 

quality, product recall due to faulty manufacture or use 
of illegal substances in manufacture, labour abuses or 
environmental damage by third party suppliers could lead 
to reputational damage and customer boycott of the 
brand

 › Adverse customer experience through refund disputes or 

poor customer service could damage reputation

 › A system of factory approvals is operated, ensuring that 
manufacturers agree to a set of acceptable standards

 › Compliance with manufacturers’ agreements is 

monitored by periodic audit

 › Customer service levels and complaints are monitored 
and internet sites are reviewed for customer opinion

FINANCIAL RISKS
FINANCIAL RISK

 › Poor business performance or lack of appetite for the 

sector may impede raising of capital 

 › Exchange rate fluctuations may erode margins

 › Regular budgeting and forecasting ensures working 

capital is sufficient for business requirements and rapid 
reaction to adverse business performance

 › Uncertainty due to fluctuating exchange rates is 

reduced by appropriate hedging policies

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC23

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS24

SOCIAL RESPONSIBILITY

FASHION WITH VISION

A VISION –  
“THE BOOHOO WAY”  
The boohoo group has grown exponentially 
over the last few years and as our business 
keeps growing, so we continue to develop 
our thinking on social responsibility. We’ve 
made strong steps forward this year and 
evolved our strategy to define how we 
approach sustaining a responsible business 
in the years to come. This report contains 
a summary of our progress and ambition, 
focusing on the key areas of:
 ›
 › Environmental impact
 › Charity and community

Labour rights and ethical sourcing

boohoo group plc has a number of existing 
initiatives underway, borne from our 
commitment to sustainability, ranging from 
clear policies on modern slavery and ethical 
supplier conduct, through to zero waste 
to landfill at all our UK sites. These are set 
out in detail below. But in the context of 
growing global inequality and increasing 
climate change impacts, we recognise that 
we can – and must – do more. To this end, 
and using our “test and learn” approach, in 
2019 we will explore new partnerships and 
collaborations to help us learn more about 
how we can reduce our environmental 
impact and leverage our size to improve 
working conditions throughout our supply 
chains. 

EXISTING INITIATIVES: 
PROGRESS TO DATE 
Supply chain operations
We recognise that our supply chain is 
complex and goes beyond the “first tier”, 
including sub-contractors, fabric and 
components suppliers and raw material 
suppliers. Since our last Modern Slavery 
Statement we have:
 ›

Improved traceability beyond the first tier 
of the supply chain and devoted significant 
internal resource to strengthen our work 
in this area, including the development of 
a second tier sub-contractor database 

 › Developed our own supplier auditing 

framework, including unannounced visits, 
to ensure first and second tier suppliers 
are following regulations and acting in 
accordance with our code of conduct 
 › Appointed a Head of Internal Audit whose 
role includes assessment of the processes 
we use to audit our supply chain and 
the resources required to improve and 
implement best practice 

 › Ensured that all suppliers are now 
periodically asked to confirm the 
source of their materials and are 
subject to unannounced visits to verify 
manufacturing is from an approved source

 › Continued to work with suppliers to 

ensure minimum wage compliance and 
transparency and this is an ongoing 
process

 › Reduced the number of suppliers in our 

supply base to allow greater transparency 
and build supplier partnerships

 › Worked with Leicester Council and the 
government Head of the Vulnerable 
Workers Team since November 2017, 
highlighting the health and safety issues 
and risks to those vulnerable workers in 
buildings not considered fit for purpose 
and at a risk of exploitation. Since 2016 
we have been proactive in ensuring all 
suppliers have no presence in such areas 
and have supported suppliers by helping 
them move into suitable premises
 › Updated and developed our supplier 

portal to provide links and information 
for suppliers, employers and employees 
regarding free workshops, courses, 
including English and numeracy, and 
available grants

 › Developed a Human Resources pack  

for suppliers so they and their employees 
understand workers’ rights and legislation, 
thereby reducing the risk of non-
compliance

 › Published an external whistle-blowing 

policy on the social responsibility section 
of our website; this allows suppliers, their 
employees or any third party to contact 
us confidentially to raise concerns about 
the supplier activities

 › Ensured that all our own UK based 
auditors are now CPI lead auditor 
trained; and developed our own internal 
auditing procedures in addition to 
the third party audits all suppliers are 
expected to undergo to enable continued 
partnerships with boohoo

“GOOD BUSINESS IS GOOD BUSINESS”

I’m delighted to be taking an active role in our exciting new responsible business 
strategy. As we progress on this journey, we want to make sure we have a clear 
lens by which we make decisions about the raw materials we source for garments 
and packaging, about labour rights and about external partnerships to challenge 
us and help us evolve. We are proud of the work we have done to date, from 
reducing our energy consumption to working with charities and local communities, 
and encouraging our customers to recycle. We will be looking to accelerate our 
corporate community engagement programme through the boohoo foundation, 
ensuring that all of our activities, for example charitable efforts, reflect the core 
values of our organisation: Passion, Agility, Creativity and Team.

John Lyttle,
CEO

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCANNUAL REPORT AND ACCOUNTS 2019/ BOOHOO.COM PLC 25

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RECYCLE WITH REGAIN

boohoo partner with reGAIN and have joined its “recycling 
revolution”. reGAIN recycles clothes and aims to make the 
process easier, faster and more efficient. reGAIN rewards 
recycling by encouraging consumers to turn unwanted 
clothes into discount coupons and diverts unwanted clothing 
from going to landfill in doing so. 

Download the reGAIN app now and join in the  
recycling revolution. 

1

2

3

PUT UNWANTED ITEMS  
IN A BOX OR BAG 
(MINIMUM OF 10)

FIND A DROP OFF POINT  
NEAR YOU AND PRINT  
A FREE SHIPPING LABEL

BRING YOUR PARCEL TO 
THE DROP OFF POINT 
AND GAIN ACCESS TO ALL 
DISCOUNT COUPONS

 
 
26

SOCIAL RESPONSIBILITY  
CONTINUED

Environmental protection
We require our suppliers to comply with all 
relevant environmental protection laws and 
regulations and as part of this we require 
compliance by all to the boohoo Restricted 
Substances Policy. All materials, components 
and finished products must comply with:
International law on the restriction of 
 ›
hazardous substances

 › REACH legislation
 › The European Chemical Agency (ECHA) 

Restricted Substances List 

boohoo requires verification from suppliers 
of compliance with REACH, to be submitted 
before goods are shipped or delivered. 
Accepted forms of verification include:
 ›
 › Certification from suppliers of raw 

Independent testing

materials and trimmings

 › Declarations verified by independent audit

Animal welfare
At boohoo group plc we take animal welfare 
very seriously. We stand by our commitment 
never to use real fur, angora, cashmere, silk 
and mohair in any boohoo products nor any 
products that are obtained through cruelty 
to animals such as mulesing. Our policy 
doesn’t just cover the use of animal skins,  
it sets standards for the use of any animal-
derived product, and states clearly which 
products we will never use. 

boohoo code of conduct 
boohoo has a strong framework of practice 
and policies in place, and our Ethical Trade 
Policy is based on the Ethical Trade Initiative 
(ETI) base code, which sets worldwide 
standards of labour practice. We will continue 
to explore third party partnerships, to 
strengthen our ethical position (see 2019 
aspirations, below). 

Workplace and community
Our people are the key to our success and we 
are committed to investing in them through 
training and development and ensuring their 
welfare.
 › We encourage diversity in the workforce: 
last year the percentage of males was 
45% and females 55%, with 38% of our 
senior management positions held by 
women 

 › Our gender pay gap reporting in March 

2019 for the group showed no difference 
in pay between male and female using 
the median results and a 6.9% difference 
using mean results (male average 
pay being the higher due to a greater 
proportion of males in the most senior 
roles), which is significantly below the 
national average as reported by ONS in 
October 2018.

Modern slavery
boohoo has a zero-tolerance approach 
to modern slavery. Our Modern Slavery 
Statement can be found on our website 
at http://www.boohooplc.com/boohoo-
social-responsibility/modern-slavery.aspx. 
In addition we have aligned ourselves with 
Hope for Justice / SlaveryFreeAlliance 
charity foundation who will undertake work 
and investigation on our behalf to ensure 
there is no modern slavery in our supply 
chain and to support the work by ourselves 
and third party auditors to ensure our code 
of conduct is being adhered to.

Anti-bribery 
boohoo has a strict anti-bribery policy, 
supported by regular training and 
reminders to employees and partners. 
Gift-giving and receiving to and from 
suppliers is monitored and controlled 
within reasonable low limits that are not 
considered to be influential in business 
operations.

Environment 
To reduce the direct environmental impact 
of our UK operations we have a number of 
initiatives underway. These include: 
 › Monitoring and reporting all wastage, and 
recycling all paper and plastic waste at our 
Manchester site and all cardboard and 
plastic waste from our warehouse. At our 
warehouse we diverted 100% of waste 
(65 tonnes) from landfill in 2018, of 
which 68% was recycled

 › Replacing lighting at head office and in 
our warehouse with motion-activated 
lighting and upgrading to LEDs where 
possible throughout our UK operations
 › Using energy efficient storage heaters in 
offices not connected to the wet system
Installing solar panels in one of our newer 
head office buildings and the Burnley 
warehouse with a view to rolling this out 
across the various sites

 ›

 › The CO2 output from heating and lighting 
in the offices and warehouse in the year 
was 3,677 tonnes (2018: 2,856 tonnes) 
and from employee air travel was 789 
tonnes (2018: 418 tonnes).

Our customers 
At boohoo we pride ourselves on our 
inclusive brand and its ability to celebrate 
and promote diversity. Our customers 
continue to inspire us and motivate us to 
supply the latest trends at the best prices 
around. We continue to develop our ranges 
to offer clothing to suit all and we work 
very closely with a range of celebrities, 
influencer and model agencies to ensure 
we are promoting diversity, as well as 
responsible and healthy body images. 

We understand the importance of a great 
customer experience and getting products 
to our customers when they want them, 
without hassle. We offer free returns in the 
UK and several overseas markets and we 
make sure that our customer services team 
is available to help at all times through a 
range of different channels.

2019 ASPIRATIONS
The sustainability challenges faced by 
the fashion industry continue to grow in 
importance not just for consumers and 
stakeholders, but also for us as a business. 
We have taken some positive steps and we 
are constantly exploring many new initiatives 
to accelerate our sustainability journey.

Supply chain
We will continue to build on the great 
progress made to date in the transparency  
of our supply chain across the group. 
Through strengthening supplier partnerships 
we can build trust to gain further 
transparency lower down the supplier chain. 
Improved internal data management across 
the group will help us achieve this. We will 
work with and learn from our fabric suppliers 
to explore sustainable fibres in our supply 
chain and continue to remain open to 
collaboration with organisations who can  
help us on this journey. 

We are delighted to have entered into 
partnership with Hope for Justice, who  
will help us to continue to improve the rights 
of workers throughout our supply base.  
We are also exploring partnerships with other 
third party bodies to assist us further in this 
important work protecting workers’ rights. 

Environmental impact
We aim to sign at least one partnership with 
a sustainable fashion initiative in the coming 
year, to help us to reduce the carbon, water 
and waste footprint of our supply chain. We 
are also considering investing in research into 
the use of fully biodegradable plastics in our 
packaging in the longer term, and will also 
be investigating what action we can take on 
microplastics. 

Meanwhile, to reduce the direct 
environmental impacts of the raw materials 
that go into our garments, we plan to launch 
a collection using more sustainable fibres, 
such as recycled polyester using plastic 
bottles, and pre-consumption and post-
consumption fabrics. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC27

Number of employees of each gender at the year end:

Directors of the parent company

Senior managers

Other employees

Male Female
2

5

42

1,005

1,052

27

1,273

1,302

Whilst all dispatch bags are currently 
recyclable, over the course of the next year 
all brands will be ensuring that all dispatch 
bags are made from 100% recycled film. We 
are working towards a closed-loop recycling 
system by ensuring reprocessing bags can 
be recycled and re-used. Consumers can 
also recycle these bags at home in the 
plastics stream, if they remove the barcode 
label. In addition, we are moving to the 
use of recycled and recyclable materials 
for our swing tags and woven labels in our 
garments. The swing tags will be attached to 
the garment using paper string which can be 
recycled. The swing tags and woven labels 
will be made from 100% recycled material. 

To reduce our indirect impacts we will build 
on our existing ‘ways to wear’ posts which 
encourage customers to wear our clothes 
many times, and launch a further consumer 
awareness programme around washing at 
lower temperatures, and avoiding ironing 
and tumble drying where possible. For 
clothes at the end of their life, we will further 
promote our longstanding agreement 
with reGAIN to encourage more of our 
customers to return used garments for 
recycling. We’re already seeing up to 9,000 
garments being returned for recycling each 
month. 

At the same time we will reduce the 
impact of our head office and warehousing 
operations by removing all single-use plastic 
drink bottles and single-use coffee cups 
from all our offices, and trialling ‘swap shop’ 
clothes events to encourage employees to 
swap and reuse garments.  

In addition we hope to install solar panels  
to power our Burnley warehouse.

Structural support
To facilitate our increased commitment to 
and investment in sustainability we will be 
appointing a board sponsor for the Social 
Responsibility agenda, a new Group Head 
of Sustainability, and a new Internal Group 
Communications Manager. These new 
roles will work together with our newly 
appointed ‘Junior Board’, focused on driving 
sustainability through greater employee 
engagement, to align the business around 
new ways of working and collaborate to drive 
this agenda forward. We aim to develop 
a talent academy to support our people 
development more broadly, and will also 
ensure that everyone has input into our 
sustainability effort.

Community and education
We currently work with numerous charities 
including support for the homeless in 
Manchester, Pendleside Hospice, the 
Teenage Cancer Trust and CoppaFeel 
breast cancer awareness, as well as a 
number of charities local to our head office 
in Manchester and our Burnley distribution 
centre. In 2018 boohoo group raised 
£159,000 through colleague fundraising 
events and charitable donations and donated 
sample stock worth more than £1,430,000 
to various charities for fundraising.

In the coming year we will build further 
on this work by incorporating a charitable 
foundation – the boohoo foundation.  
We will take a wider scale approach to the 
community swap shops scheme and will 
appoint a key charity that aligns with our 
values and enables us to give back to the 
community we work and live in. 

In addition we aim to support some key 
education opportunities for students from  
a less well-off background. This builds on  
our paid internship scheme (29 interns last 
year and 25 this year) and our marketing 
skills programme with Nottingham Trent 
Year 2 Fashion Marketing and Branding 
students, culminating in six work  
experience opportunities. 

We look forward to continuing to delight our 
customers, forging ever stronger bonds with 
our suppliers, celebrating and develop our 
employees and making accelerated progress 
on the sustainability agenda, through 
employing our core values of Passion, Agility, 
Creativity and Team.

On behalf of the board

John Lyttle                             
Neil Catto
24 April 2019

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
28

BOARD OF DIRECTORS

STRONG LEADERSHIP

MAHMUD KAMANI  
GROUP EXECUTIVE 
CHAIRMAN 
 ( Joint Chief Executive  
to 15 March 2019)

CAROL KANE 
GROUP CO-FOUNDER  
AND EXECUTIVE 
DIRECTOR  
( Joint Chief Executive  
to 15 March 2019)

Mahmud founded boohoo 
with Carol Kane in 2006, 
leveraging over 30 years of 
experience in the fashion and 
clothing industry. Mahmud is 
an entrepreneur, with expertise 
encompassing all areas of the 
supply chain from sourcing to 
import and wholesale. Mahmud 
is an inspirational leader, 
having built a strong team and 
engendered loyalty from many 
long-serving employees.

Carol has over 30 years of 
experience in the fashion 
industry. Starting her career 
as a designer, then fashion 
buyer, Carol has worked with 
Mahmud Kamani for the past 
25 years supplying high street 
retailers. Carol co-founded 
boohoo in 2006 and since 
inception has worked on 
marketing, product and brand 
strategy both domestically  
and abroad.

JOHN LYTTLE 
CHIEF EXECUTIVE 
OFFICER
( from 15 March 2019)

NEIL CATTO 
CHIEF FINANCIAL 
OFFICER 

John joined the board on 15 
March 2019. John spent eight 
years at Primark, a division 
of Associated British Foods, 
as Chief Operating Officer. 
During his tenure, turnover 
grew 158% to £7 billion. Prior 
to joining Primark, John held 
senior roles at Matalan and 
Arcadia group.

Neil qualified as a chartered 
accountant with Ernst & Young 
and spent nine years working 
in their Manchester, Palo Alto 
and Reading offices. He was 
previously Finance Director 
of dabs.com plc and has held 
senior financial positions in 
BT plc and The Carphone 
Warehouse Group plc.

 N  

N  

 Chairman of the  
 Nomination Committee 

Member of the  
Nomination Committee 

A  

 Chairman of the  
 Audit Committee 

R  

A  

Member of the  
Audit Committee 

R  

 Chairman of the  
 Remuneration Committee

Member of the  
Remuneration Committee

Other directors who served 
during the year:

PETER WILLIAMS
Chairman to 15 March 2019

Peter sat on the Nomination 
Committee as Chairman

DAVID FORBES
Non-executive director and 
Senior Independent Director 
to 26 October 2018

David sat on the Nomination 
and Remuneration Committees 
and was Chairman of the Audit 
Committee

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC29

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IAIN MCDONALD  
NON-EXECUTIVE 
DIRECTOR

SARA MURRAY 
NON-EXECUTIVE 
DIRECTOR AND 
SENIOR INDEPENDENT 
DIRECTOR

PIERRE CUILLERET 
NON-EXECUTIVE 
DIRECTOR

BRIAN SMALL  
NON-EXECUTIVE 
DIRECTOR 
(appointed 24 April 2019)

R

A

N

R

A

N

R

A

N

R

A

N

Brian was most recently CFO 
of JD Sports plc for nearly 15 
years. Prior to this role, he was 
Operations Finance Director 
at Intercare Group Plc and has 
also been Finance Director of 
a number of other companies. 
He qualified as an accountant 
with Price Waterhouse in 1981.

Iain is the founder of Belerion 
Capital, a specialist technology 
& e-commerce company 
and was an early investor 
in a number of technology 
businesses including Asos, 
The Hut Group, Eagle Eye 
Solutions, Anatwine and 
Metapack. Iain is a non-
executive director of one 
of the leading e-commerce 
businesses in Europe, the Hut 
Group, and also AIM-listed 
software business CentralNic. 
Prior to founding Belerion 
Capital, Iain was a partner of 
the William Currie Group, a 
technology and e-commerce 
private family office.

Sara is founder and CEO  
of buddi, a provider of mobile 
tracking devices. Sara was 
the founder and CEO of 
Inspop.com Limited (trading 
as confused.com) until 2002. 
Sara was a non-executive 
director of Schering Health 
care for five years and member 
of the governing board of 
Innovate UK (Technology 
Strategy Board). She is a 
Member of the Council of 
Imperial College London and 
was awarded an OBE for 
services to entrepreneurship 
and innovation in 2012.

Pierre founded The Phone 
House in 1996, a large 
European mobile phone 
retailer. Between 2005 and 
2014, Pierre was CEO of 
Micromania, the number 
one video game retailer in 
France. From 2011 to 2014, 
he was Senior Vice President 
of GameStop Europe. Other 
previous non-executive 
directorships include DIA,  
a €10 billion+ food retailer 
listed on the Madrid Stock 
Exchange, and fashion retailer 
Desigual. Pierre is currently 
Senior Advisor for Alantra  
in France and is a member  
of the advisory boards of 
Antwort Capital in Luxembourg 
and Diana Capital in Spain.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
30

CORPORATE GOVERNANCE REPORT

BOARD GOVERNANCE
The board is committed to ensuring high standards of governance for the company. The company welcomed the changes to AIM 
Rule 26 in 2018 requiring all AIM-listed companies to adopt and comply with a recognised corporate governance code and publish 
a corporate governance statement on their website. The company has adopted the 2018 Quoted Companies Alliance Corporate 
Governance Code (“QCA Code”). The board believes that the QCA Code provides the most appropriate framework of governance 
arrangements for a public company of boohoo’s size and complexity. The following link to the company’s website sets out in detail 
the company’s current corporate governance statement and approach to its compliance with the QCA Code:

http://www.boohooplc.com/~/media/Files/B/Boohoo/documents/boohoo-qca-amended-v2.pdf

At present the Board acknowledges that the governance arrangements are not in compliance with the QCA Code solely in respect 
of the appointment of a Chairman, as the role of Chairman is an Executive one and is held by the former Joint CEO. 

This board structure is part of a longer-term succession plan designed to ensure an orderly transition of responsibilities following 
the appointment of a new Chief Executive .The arrangement will also enable the Executive Chairman and the Group Co-Founder 
and Executive Director to use their extensive commercial experience in developing the wider group and its strategy for the benefit 
of the company’s stakeholders.

A Vice-Chairman is to be appointed who will lead the independent non-executive directors on matters where independence is 
required. Following this appointment the non-executive directors (including the Vice-Chairman) will form a majority on the Board.

In summary this structure enables the retention of key skill-sets within the company whilst facilitating the enhancement of the 
executive director base and the continuing development of the board and committee membership otherwise in line with the  
QCA Code’s key principles.

THE BOARD
The directors’ biographies appear on pages 28 and 29.

The board comprises eight directors, four of whom are executive directors and four of whom are non-executive directors, 
reflecting a blend of different experiences and backgrounds. It is the board’s intention to appoint one further non-executive 
director to maintain the balance of the board. Each of Pierre Cuilleret, Iain McDonald, Sara Murray and Brian Small are considered 
to be “independent” non-executive directors under the criteria identified in the QCA Code. In addition, Sara Murray is the  
Senior Independent Director.

THE ROLE OF THE BOARD
The board as a whole is collectively responsible for the success of the group and provides entrepreneurial leadership of the group 
within the framework of effective controls, which enable risk to be assessed and managed. It sets out the group’s values and 
standards and ensures that its obligations to shareholders and other stakeholders are understood and met.

The board has a formal schedule of matters reserved to it for decision, including approval of strategic plans and the annual 
operating plan, significant investments and capital projects, treasury and risk management policies. All directors take decisions 
objectively in the interests of the group.

Guidelines are in place concerning the content, presentation and timely delivery of papers by management to directors for each 
board meeting so that the directors have enough information to be properly briefed. Where issues arise at board meetings, the 
Chairman ensures that all directors are properly briefed and, when necessary, appropriate further enquiries are made. The division 
of responsibilities between the Executive Chairman and Chief Executive is clearly established and has been agreed by the board.

All directors have access to the advice and services of the Chief Financial Officer and Company Secretary, who are responsible for 
ensuring that the board procedures are followed and that applicable rules and regulations are complied with. In addition, procedures 
are in place to enable the directors to obtain independent professional advice in the furtherance of their duties, if necessary, at the 
company’s expense.

BOARD COMMITTEES
The company has three committees, namely Audit, Nomination and Remuneration Committees. 

AUDIT COMMITTEE
Iain McDonald was the chairman of the Audit Committee until the appointment of Brian Small on 24 April 2019. The Committee 
has primary responsibility for monitoring the quality of internal controls, ensuring that the financial performance of the company is 
properly measured and reported on and reviewing reports from the company’s auditors relating to the company’s accounting and 
internal controls, in all cases having due regard to the interests of shareholders. The Audit Committee meets three times a year.  
Iain McDonald and Brian Small have recent and relevant financial experience. Sara Murray and Pierre Cuilleret are the other 
members of the Audit Committee. David Forbes was chairman of the Audit Committee until his resignation in October 2018.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC31

The Audit Committee met three times during the year and also after the year end. Matters considered at these meetings included: 
reviewing and approving the annual report and financial statements for the year ended 28 February 2018, the half-year results to 
31 August 2018 and the annual report and financial statements for the year ended 28 February 2019; discussion with the external 
auditors to confirm their independence and scope for audit work; considering the reports from the external auditors identifying any 
accounting or judgemental issues requiring the board’s attention and the auditors’ assessment of internal controls; reviewing and 
approving the group’s tax strategy; reviewing the company’s risk register and business continuity procedures; considering the work 
of the corporate social responsibility and supplier conformance functions; reviewing compliance with minimum pay legislation and 
fairness at work procedures; and considering the adequacy of the whistle-blowing facility, the anti-bribery training and monitoring 
and data protection policy and procedures.

The Audit Committee chairman has maintained dialogue with the auditors outside of the scheduled meetings and meets  
with the auditors without the presence of executive directors and members of the finance team. 

The group’s internal audit function, founded in late 2017, is overseen by and reports independently to the Audit Committee. 
During the year the Audit Committee has approved an Internal Audit Charter, providing that team with the authorisation to 
conduct a certain scope of work and the necessary independence to operate effectively. The specific authorisation to perform  
the work is the Annual Internal Audit Plan that is approved by the Audit Committee, with updates to the plan also agreed by  
the Audit Committee where necessary during the year. The scope of internal audit’s coverage is based upon their group-wide  
risk assessment and in the year has included reviews of financial processes, GDPR, supplier compliance, product compliance  
and adherence to employment laws.

NOMINATION COMMITTEE
Sara Murray is the chairman of the Nomination Committee (Peter Williams was chairman until 15 March 2019), which will  
identify and nominate, for the approval of the board, candidates to fill board vacancies as and when they arise. The committee  
also considers matters of succession planning. The Nomination Committee meets at least once a year and otherwise as required. 
Pierre Cuilleret, Iain McDonald and Brian Small are the other members of the Nomination Committee. During the year, the 
committee considered and approved the appointment of John Lyttle as CEO and Brian Small as NED.

REMUNERATION COMMITTEE
The chairman of the Remuneration Committee is Iain McDonald. This committee reviews the performance of the executive 
directors and determines their terms and conditions of service, including their remuneration and the grant of share awards,  
having due regard to the interests of shareholders. The Remuneration Committee meets at least twice a year. Pierre Cuilleret,  
Sara Murray and Brian Small are the other members of the Remuneration Committee.

The responsibilities and activities of the Remuneration Committee are set out in more detail in the Directors’ Remuneration Report.

EXECUTIVE COMMITTEE
The Executive Committee comprises the four executive directors and selected members of the senior executive management.  
The committee meets at least monthly and has the responsibility for dealing with the day-to-day management of the group  
and developing and executing strategy.

BOARD AND COMMITTEE MEETINGS
It is intended that the board meets at least eight times a year, the Audit Committee at least three times a year, the Nomination 
Committee at least once a year and the Remuneration Committee at least twice a year. 

RISK MANAGEMENT AND INTERNAL CONTROL
The board has overall responsibility for the group’s systems of internal control and risk management and for reviewing the 
effectiveness of those systems. Such systems are designed to manage rather than eliminate the risk of failure to achieve  
business objectives. Any system can only provide reasonable and not absolute assurance against material misstatement or loss.

The board confirms that there are ongoing procedures for identifying, evaluating and managing significant risks faced by the  
group and that it has reviewed these risks and the procedures with management before the financial year end. 

The board has an internal risk management procedure to identify, with relevant management, the major business risks facing  
the group and to put in place appropriate policies and procedures to manage those risks. Internal and external risks, which are 
assessed on a continual basis, may be associated with a variety of internal or external sources, including control breakdowns, 
disruption in information systems, competition, inadequate financing, poor business performance, natural catastrophe and 
regulatory requirements. These involve a process of control, self-assessment and reporting that will be established to provide  
a documented trail of accountability, which will be reported to the board.

Management reports on its review of the risks and how they are managed to both the board and Audit Committee, whose  
role it is to review the key risks inherent in the business and the systems of control necessary to manage those risks.  

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS32

CORPORATE GOVERNANCE REPORT
CONTINUED

The Audit Committee presents its findings to the board as appropriate. Management also reports to the board on major changes in 
the business and external environment which affect significant risks. Where areas for improvement in the systems are identified,  
the board considers the recommendations made by management and the Audit Committee. 

Detailed policies ensure the accuracy and reliability of financial reporting and the preparation of the financial statements  
including the consolidation process. The board reviews the system of internal controls during the year to identify any significant 
failures or weaknesses. 

PERFORMANCE EVALUATION
An internal evaluation of the board (including sub-committees and individual board members) was completed in early 2019, 
involving anonymous questionnaires formulated to enable the board to confirm that its performance and the contribution of each 
of the executive and non-executive directors demonstrate commitment to their respective roles and that the board members’ 
respective skills complement each other and enhance the overall operation of the board. The evaluation confirmed that the board 
continued to operate effectively.

RELATIONS WITH SHAREHOLDERS
The company maintains an active dialogue with its shareholders through a planned programme of investor relations. This activity 
is a keystone of the company’s corporate communications programme and is headed by the Chief Executive, Group Executive 
Chairman, Group Co-founder and the Chief Financial Officer, with support from an investor relations team and the Company 
Secretary. The board is informed of shareholder views as part of the regular reporting process and matters for discussion.

The programme includes formal presentations in London of the company’s full-year and interim results and meetings between 
institutional investors, analysts and senior management on a regular basis. Regular communication with shareholders also takes 
place through the company’s annual and interim report and via the company website (www.boohooplc.com), which contains  
up-to-date information on the group’s activities.

The Annual General Meeting is an important opportunity for communication with both institutional and private shareholders and 
also involves a short statement on the company’s latest trading position. Shareholders may ask questions of the full board, including 
the chairs of the Audit, Remuneration and Nomination Committees. The result of the proxy votes submitted by shareholders in 
respect of each resolution will be available on the company’s website or on request to the Company Secretary.  

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS
The table below shows the attendance of individual directors at board meetings and committee meetings of which they are 
members during the year.

Board 

Audit  
Committee 

Remuneration  
Committee 

Nomination 
Committee

Eligible to  
attend 

Attended 

Eligible to 
attend 

Attended 

Eligible to 
attend 

Attended 

Eligible to 
attend 

Attended

8 
8 
8 
8 
8 
6 
8 
8 

8 
7 
8 
8 
8 
6 
8 
8 

– 
– 
– 
– 
3 
2 
3 
3 

– 
– 
– 
– 
3 
2 
3 
3 

– 
– 
– 
– 
3 
3 
3 
3 

– 
– 
– 
– 
3 
3 
3 
2 

2 
– 
– 
– 
3 
2 
3 
3 

2
–
–
–
3
2
3
3

Peter Williams 
Mahmud Kamani 
Carol Kane 
Neil Catto 
Pierre Cuilleret 
David Forbes 
Iain McDonald 
Sara Murray 

As at 24 April 2019, the board has met twice since the end of the financial year. Mahmud Kamani missed one board meeting due 
to illness.

AUDITORS’ INDEPENDENCE
The Audit Committee reports to the board on the effectiveness, value and independence of the auditors on an annual basis.  
The Audit Committee also approves the extent of non-audit work undertaken by the auditors to ensure that it does not interfere 
with their independence and has established guidelines for the value of non-audit services permitted to be undertaken by the 
auditors. The board is satisfied with the independence and objectivity of the auditors, PricewaterhouseCoopers LLP, and is 
recommending their reappointment at the AGM. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REPORT

33

The directors present their directors’ report and annual report and financial statements for the year ended 28 February 2019.

CHANGE OF NAME
The company changed its name on 10 July 2018 from boohoo.com plc to boohoo group plc.

REGISTERED OFFICE
The registered office is 12 Castle Street, St Helier, Jersey, JE2 3RT.

PRINCIPAL ACTIVITIES
The principal activity of the company is that of a holding company. The principal activity of its subsidiary undertakings is that  
of internet clothing retailers. 

BUSINESS REVIEW
The directors are required by company law to set out a fair review of the business, its position at the year end and a description  
of the principal risks and uncertainties facing the group and to prepare the financial statements in accordance with applicable  
law and International Financial Reporting Standards (“IFRS”) as adopted by the European Union. The strategic report on pages  
2 to 27 provides this review and financial position and these are incorporated by cross-reference and form part of this report.  
The corporate governance report on pages 30 to 32 should be read as forming part of the directors’ report. 

RESULTS AND DIVIDENDS
Group profit after tax for the year to 28 February 2019 was £47.5 million (2018: £36.0 million). The audited financial statements 
for the year for the group and company are set out on pages 55 to 87.

The directors do not recommend the payment of a dividend (2018: no dividend) so that cash is retained in the group for  
capital expenditure projects that are required for the rapid growth and efficiency improvements of the business and for suitable 
business acquisitions.

DIRECTORS AND COMPANY SECRETARY
The biographies of the directors who held office throughout the year and subsequently are set out on pages 28 and 29.  
The Company Secretary is Keri Devine.

The interests of the directors in the shares of the company and their share options and awards are detailed in the remuneration 
report on page 47.

The company maintains directors’ and officers’ liability insurance which gives appropriate cover for any legal action brought against 
the directors. The company has also provided an indemnity for its directors, which is a qualifying third party indemnity provision  
for the purposes of section 234 of the Companies Act 2006 and was in place during the year and up to the date of approval  
of the financial statements.

SHARE CAPITAL AND RESTRICTIONS ON SALE OF SHARES
The authorised and issued share capital of the company and details of shares issued during the year are shown in note 20.  
The issued share capital at 28 February 2019 was 1,163,143,830 shares of 1p.

Powers related to the issue and buy-back of the company’s shares are included in the company’s articles of association and such 
authorities are renewed annually by shareholders at the Annual General Meeting.

SHARE INCENTIVE PLAN TRUST
The Share Incentive Plan (“SIP”) trust is used by the company to provide free shares as share incentives to its employees.  
The trustees are Link Asset Services, an independent UK professional body. The SIP trustee buys shares and holds them in trust  
for the benefit of employees who remain with the company for three years. The trust holds 2,969,091 shares as at 28 February 
2019. The trustees may vote on the beneficiaries’ shares in accordance with the beneficiaries’ instructions. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS34

DIRECTORS’ REPORT
CONTINUED

SUBSTANTIAL SHAREHOLDERS
Shareholders holding more than 3% of the company’s shares as at 3 April 2019:

Shareholder 

TA Associates 
Mahmud Kamani* 
Baillie Gifford & Co Limited 
Rabia Kamani* 
Nurez Kamani* 
OppenheimerFunds 
Standard Life Aberdeen 
Carol Kane* 
Franklin Resources 

Number of ordinary shares held  Percentage held

195,397,934 
187,679,880 
92,717,884 
65,109,839 
62,296,713 
54,782,290 
47,327,525 
46,330,421 
35,455,300 

16.80%
16.14%
7.97%
5.60%
5.36%
4.71%
4.07%
3.98%
3.05%

Shareholders marked as * are considered to be a concert party.

ASSESSMENT OF PROSPECTS AND VIABILITY
The group’s business activities together with the factors that are likely to affect the future development, performance, position  
and risks of the group are set out in the strategic report on pages 2 to 27.

The directors have considered the prospects of the group through an analysis of the markets for the group’s product offering 
online in the UK and overseas and have concluded that potential growth rates remain strong as the markets continue to develop 
as more customers become comfortable with online shopping. This provides great opportunities for future expansion. There is 
a diverse supply chain with no key dependencies, enabling sourcing to be dynamic. Major expense categories relate to carriage 
and marketing services, which are widely diversified amongst suppliers. The business model affords a great deal of flexibility in 
responding to demand and economic changes: the wide range of products and relatively low buy quantities reduce inventory risk;  
a large customer base across many countries reduces specific economic and fashion dependencies; retail customers pay at the 
time of order with a small risk of default; and the high marketing expenditure is very controllable over a short time period. In 
addition, the group maintains a strong cash position, with a net cash balance of £190.7 million at the year end, which the directors 
consider is more than adequate for the planned investments and cash flow requirements of the group. 

The group operates a regular budgeting, forecasting and long-range planning cycle, which is integrated with strategic plans and 
objectives. This planning cycle, in which the board is substantively involved, ensures, as far as is possible, that the profitability, 
cash flow and capital requirements of the business are sufficient to ensure its ongoing viability. Annual budgets, against which 
performance is compared, are prepared in advance of the next financial year. A cadence of weekly, monthly and quarterly forecasts 
is operated to monitor, control and report on performance in the current financial year. These forecasts form the basis upon which 
the board satisfies its requirements to update stakeholders with relevant financial performance and prospects. Once a year, three- 
year financial plans are prepared to assess the medium and longer-term prospects of the group and its finance requirements, based 
on its strategic plans.

The directors have reviewed the group’s profitability in the three-year plans, the annual budgets and medium-term forecasts, 
including assumptions concerning capital expenditure and expenditure commitments and their impact on cash flow. The directors 
consider that a three-year plan is the appropriate period to project financial plans with a reasonable level of certainty in line with 
their current strategic objectives. 

Based on their assessment of prospects and viability, the directors confirm that they have a reasonable expectation that the group 
will be able to continue in operation and meet its liabilities as they fall due in the three-year period ending February 2022.

GOING CONCERN
Having considered the prospects and viability as detailed above, the directors considered it appropriate to prepare the financial 
statements on the going concern basis, as explained in the basis of preparation in note 1 to the financial statements.

FINANCIAL RISK MANAGEMENT
Financial risk management is detailed in note 22 to the financial statements. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
35

EMPLOYEE POLICIES
The quality, commitment and effectiveness of the group’s employees are crucial to its continued success. Employee policies 
and programmes are designed to encourage employees to become interested in the group’s activities and to reward employees 
according to their contribution and capability. Employee communications are a priority and regular briefings are used to 
disseminate relevant information. Employee surveys are undertaken to allow employees to express their views anonymously on 
many aspects of their work lives. Suggestion boxes are used to allow employees to voice their opinions for improvements and 
change. Employee share ownership is encouraged through free share schemes and employee share option plans.

Employment policies do not discriminate between employees or potential employees on the grounds of colour, race, ethnic or 
natural origin, sex, marital status, sexual orientation, religious beliefs or disability. If an employee were to become disabled whilst 
in employment and as a result was unable to perform his or her duties, every effort would be made to offer suitable alternative 
employment and assistance with retraining.

HEALTH AND SAFETY
The group is committed to providing a safe place of work for employees. Group policies are reviewed on a regular basis to ensure 
that policies regarding training, risk assessment, safe working and accident management are appropriate. There are designated 
officers responsible for health and safety and issues are reported at each board and executive meeting.

GREENHOUSE GAS EMISSIONS
The group measures its operational carbon footprint in order to limit and control its environmental impact. Only the impact  
of the group’s direct activities are included, as the full impact of the entire supply chain of the large numbers of suppliers cannot be 
measured practically. The section on social responsibility on pages 24 to 27 is incorporated into this report by cross-reference.

STATEMENT ON DISCLOSURE OF INFORMATION TO AUDITORS
The directors who held office at the date of approval of this directors’ report confirm that, so far as they are each aware, there  
is no relevant audit information of which the company’s auditors are unaware and each director has taken all the steps that he/
she ought to have taken as a director to make himself/herself aware of any relevant audit information and to establish that the 
company’s auditors are aware of that information.

INDEPENDENT AUDITORS
The auditors, PricewaterhouseCoopers LLP, have indicated their willingness to continue in office and a resolution that they be 
reappointed will be proposed at the Annual General Meeting.

ANNUAL GENERAL MEETING
The Annual General Meeting of the company will be held at 2 p.m. on 21 June 2019 at the offices of TLT Solicitors, Manchester. 
The notice of the meeting will be available to view on the group’s website boohooplc.com at least 21 days before the meeting.

On behalf of the board

John Lyttle
Neil Catto
24 April 2019 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS36

DIRECTORS’ REMUNERATION REPORT
ANNUAL STATEMENT BY THE CHAIRMAN OF THE REMUNERATION COMMITTEE

Dear shareholder,

I am pleased to present the report of the Remuneration Committee on behalf of the directors. This directors’ remuneration report 
will be put to an advisory shareholder vote at the forthcoming Annual General Meeting on 21 June 2019.

Remuneration policy
The Remuneration Committee is committed to complying with the principles of good corporate governance in relation to the 
design of its remuneration policy and, as such, our policy will take account of the UK Corporate Governance Code and in particular 
the QCA Corporate Governance Code as adopted by the board. The Committee also considers other best practice guidance  
(for example, the QCA Remuneration Guidance and the Investment Association’s Principles of Remuneration), as far as is 
appropriate to the group’s management structure, size and listing.

Our approach to remuneration is governed by our directors’ remuneration policy. The primary objectives of the policy continue 
to be to attract and retain the highest calibre directors and to design remuneration which promotes the long-term success of the 
group. In order to put these objectives into effect, we provide the opportunity for executives to receive short-term and long-term 
variable pay, dependent upon appropriate performance conditions, ensuring a clear link is established between shareholder value 
creation and the pay of our directors. 

During the year the group announced the appointment of a new CEO, John Lyttle, with effect from 15 March 2019. This 
appointment will strengthen the position of the group and allow us to continue to expand and grow the business. The Committee 
reviewed the proposed remuneration package for John Lyttle and considered it appropriate to introduce a new long-term incentive 
plan (“LTIP”) specifically for the new CEO. In overview, this LTIP will align the new CEO’s interests with those of shareholders 
over a five-year performance period. Further details are included in the remuneration policy table and the “Implementation of 
remuneration policy for year ended 29 February 2020” section of this report (page 48). 

The Committee also reviewed overall levels of pay and the operation of the incentive arrangements for executive directors 
to ensure they remain appropriate in light of the current business strategy and the interests of shareholders. The Committee 
concluded that the current overarching framework of base salary (plus modest pension and benefits provision), annual bonus and 
the operation of an LTIP remains best suited to the business. 

Remuneration for the year ending 29 February 2020
The key points in relation to how we are implementing our policy for 2020, including details of the changes, are as follows:

 › Maximum bonus opportunity, dependent upon stretching revenue and EBITDA growth targets, will continue to be up to 100%  

of salary for executive directors, up to 150% for John Lyttle and up to 200% for Mahmud Kamani and Carol Kane

 › A new LTIP will be introduced for John Lyttle. At the end of a five-year performance period, starting on John’s appointment  

date, John is expected, subject to the attainment of stretching market capitalisation growth targets, be issued shares in boohoo 
group plc. The maximum value that may be paid to John under this plan is capped at £50 million. Further details are provided  
on page 48

 › Long-term share incentive awards will continue to be made to executive directors under an LTIP plan based on stretching three- 
year performance targets. Personal limits remain unchanged and are detailed in the remuneration policy. John Lyttle will not 
participate in these arrangements

 › The founding shareholders and directors, Mahmud Kamani and Carol Kane, will continue not to be granted share-based LTIP 

awards or other share incentives as they have retained substantial shareholdings in the company

Performance and reward for the year ended 28 February 2019
For the year ended 28 February 2019, in relation to the annual bonus plan, the group achieved outstanding revenue growth at the 
upper end of the target range. EBITDA performance over the year also resulted in the achievement towards at the upper end of 
the target range. As a result, in combination, the executive directors received 100% of their bonus potential. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC37

Encouraging equity ownership
We are committed to encouraging all our employees, as well as our senior executives, to be shareholders in the business. As part  
of facilitating this policy objective, we made awards to all employees under a UK HMRC-approved Share Incentive Plan during  
the 2015, 2016 and 2019 financial year ends and intend to make another award in the financial year ending 2020. Discounted 
options were issued under an HMRC-approved Save As You Earn (“SAYE”) plan in the financial years ended 2016, 2017, 2018 
and 2019, which have achieved a high level of participation by employees, and are intended to continue in subsequent years.  
We have a formal shareholding requirement for the executive directors to support the alignment of the interests of executive 
directors with those of shareholders.

Shareholder feedback
The Remuneration Committee recognises that dialogue with shareholders plays a key role in informing the design of the 
remuneration policy and welcomes any feedback that shareholders may have. The Remuneration Committee will consider 
shareholder feedback received in relation to the remuneration policy and the remuneration report at the AGM each year.  
Any such feedback, plus any additional feedback received from time to time, will be considered as part of the company’s annual 
review of remuneration policy. Shareholders will be informed of any future changes in remuneration policy in the remuneration 
report. In addition, where such changes are considered to be major, having taken advice from relevant advisers, significant 
shareholders will be consulted in advance.

We hope you will support the advisory vote on the directors’ remuneration report at the forthcoming Annual General Meeting,  
as the directors will do in respect of their own beneficial shareholdings.

Iain McDonald
Chairman of the Remuneration Committee

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS38

DIRECTORS’ REMUNERATION REPORT
CONTINUED

POLICY REPORT

Pay philosophy
The Remuneration Committee (“Committee”) is responsible for determining, on behalf of the board, the group’s pay philosophy 
and the policy on the remuneration of the executive directors, the Chairman and other senior executives of the group.

The aim of the remuneration policy is to ensure that high calibre senior executives are provided with remuneration which 
is designed to promote the long-term success of the group. The policy includes performance-related elements which are 
transparent, stretching and rigorously applied so as to encourage enhanced performance and to reward, in a fair and responsible 
manner, individual contributions to the success of the group. The remuneration policy is designed to be compatible with risk 
policies and systems and to be aligned to the group’s long-term strategic goals. The policy framework is structured so as to adhere 
to the principles of good corporate governance and has been developed taking into account the principles of the UK Corporate 
Governance Code. 

The performance-related variable pay component makes up a significant proportion of the overall package for senior executives 
and is designed to incentivise the delivery of the group’s growth strategy and other strategic and business objectives. The interests 
of the executives are designed to align with the interests of shareholders through encouraging equity ownership and, in support of 
this, awards under the group’s equity incentive plans are made where appropriate. 

Consideration of employment conditions elsewhere in the group
When setting the remuneration policy for executive directors, the Committee takes into account the overall approach to reward 
for, and the pay and employment conditions of, other employees in the group, especially when determining annual salary increases. 
This process ensures that any increase to the pay of executive directors is set in an appropriate context and is appropriate relative 
to increases proposed for other employees. The Committee is also provided with periodic updates on employee remuneration 
practices and trends across the group.

The principle of encouraging our senior executives to be shareholders in the business is reflected across the group as a whole and 
a key aim of the remuneration policy is to encourage widespread equity ownership across the whole employee base. In support of 
this objective we operate an HMRC-approved Share Incentive Plan and an approved SAYE option plan. 

Changes to the remuneration policy
Our pay philosophy and the broad structure of our remuneration policy will remain the same, since the Remuneration Committee 
believes it is serving the company well. The policy is as follows:

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC39

SUMMARY OF OUR REMUNERATION POLICY
The table below provides a summary of the key aspects of the group’s remuneration policy for executive directors. 

REMUNERATION POLICY TABLE FOR EXECUTIVE DIRECTORS 

BASE  
SALARY

PURPOSE AND  
LINK TO STRATEGY

 › To aid recruitment and retention
 › To reflect experience and expertise
 › To provide an appropriate level of fixed basic income 

OPERATION

 › Normally reviewed annually, with any increase usually becoming effective 1 May
 › Set initially at a level required to recruit suitable executives reflecting their 

MAXIMUM 
OPPORTUNITY

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

PURPOSE AND  
LINK TO STRATEGY

OPERATION

ANNUAL  
BONUS

experience and expertise

 › Any subsequent increase influenced by:

—Scope of the role
—Experience and personal performance in the role
—Average change in total workforce salary
—Performance of the group
—External economic conditions, such as inflation 

 › Account taken of practice in comparable companies (e.g. those of a similar size 

and complexity)

 › No recovery or withholding provisions apply

 › Annual increases will generally be restricted to those of the average of the  

 ›

wider workforce 
Increases beyond those awarded to the wider workforce (in percentage of 
salary terms) may be awarded in certain circumstances such as where there is 
a change in responsibility or experience, or a significant increase in the scale or 
complexity of the role and/or size and value of the group

 › The Committee reviews the salaries of executive directors each year taking due 

account of all the factors described in the salary policy

 › To reward the annual delivery of short- to medium-term objectives relating  

to the business strategy

 › All bonus payments are at the discretion of the Committee
 › Not pensionable
 › Normally payable in cash following the end of the year based on targets  

set at the start of the year

 › Targets are set and/or reviewed annually
 › Recovery provisions apply in certain circumstances at the discretion of the 

Committee (including where there has been a misstatement of accounts, an 
error in assessing any applicable performance condition, or in the event of 
misconduct on the part of the participant)

MAXIMUM 
OPPORTUNITY

 › Up to 200% of salary for Mahmud Kamani and Carol Kane, up to 150% of 

salary for John Lyttle and up to 100% of salary for all other executive directors, 
dependent on performance

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

 › Bonuses are based on performance measures with appropriate targets set  

and assessed by the Committee at its discretion

 › Those financial measures which are identified as the key indicators of success 
against the strategy (e.g. EBITDA and revenue) will represent the majority 
of bonus, with any other measures (e.g. strategic and/or personal objectives), 
where appropriate, representing the balance

 › Performance is measured over a single financial year 
 › 30% of maximum bonus will be payable for achievement of a threshold level  
of performance, rising to 100% of maximum bonus for reaching stretch target

 › Measures and weightings may change each year to reflect any year-on-year 

changes to business priorities at the discretion of the Committee

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS40

DIRECTORS’ REMUNERATION REPORT
CONTINUED

LONG-TERM 
INCENTIVE PLAN 
(“LTIP”)

PURPOSE AND  
LINK TO STRATEGY

 ›

Intended to align the long-term interests of senior executives with those of 
shareholders

 › To incentivise the delivery of key strategic objectives over the longer term

OPERATION

 › Awards are normally granted in the form of nominal cost options; however, 

MAXIMUM 
OPPORTUNITY

the structure of John Lyttle’s LTIP will, on grant of his LTIP award, require him 
to pay an amount to the company on grant of the award. This investment is 
intended to reflect his commitment to the group 

 › Ability to exercise is dependent on performance targets being met during the 

performance period and continued service of the directors 

 › Recovery and withholding provisions apply in certain circumstances at the 

discretion of the Committee (including where there has been a misstatement  
of accounts, an error in assessing any applicable performance condition,  
or in the event of misconduct on the part of the participant) 

 › The maximum value that can be paid out under John Lyttle’s LTIP is £50 

 ›

million (satisfied in boohoo group plc shares valued at the end of the five-year 
performance period)
In respect of the LTIP applicable to other directors, the maximum limit 
contained within the plan rules is 150% of annual salary for executive directors 
and an award of up to 125% of annual basic salary in the ordinary course 
 › Awards are at the discretion of the Committee and may be made at lower  

levels than this 

 › Exceptionally, at the discretion of the Committee, awards may be made in 

excess of 150% of salary per annum

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

 › The performance measure attaching to John Lyttle’s LTIP is based on the 
compound annual growth rate of the company’s market capitalisation  
measured over a five-year performance period

 › Awards to other executives vest based on challenging targets measured over  

a three-year period and are dependent upon continued service

 › At least half of awards to other executives will normally be based on financial 

performance metrics (such as, inter alia, PBT or EPS)

 › Prior to each award the Committee will set threshold and stretch targets  

along with an intermediate vesting range. Details of this will be disclosed in the 
annual report on remuneration for the year in which the award was granted 
unless the targets are commercially sensitive, in which case they will be 
disclosed retrospectively

PENSION

PURPOSE AND  
LINK TO STRATEGY

 › To aid recruitment and retention
 › To provide an appropriate level of fixed income 

OPERATION

 › Executive directors may receive an employer’s pension contribution  

or cash allowance

MAXIMUM 
OPPORTUNITY

 › Employer’s defined contribution or cash allowance up to 5% of salary

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

N/A

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC41

OTHER BENEFITS PURPOSE AND  

 › Provide competitive benefits package 

LINK TO STRATEGY

OPERATION

 › Executive directors may receive benefits including health care, income 

protection and life assurance, as well as other standard group-wide benefits 
offered by the company from time to time

 › Executive directors are also eligible to participate in any all-employee share  

plans operated by the company on the same basis as for other eligible 
employees (and in line with relevant HMRC rules)

 › The value of benefits may vary from year to year depending on the cost  

to the company

MAXIMUM 
OPPORTUNITY

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

N/A

SHAREHOLDING 
REQUIREMENT

PURPOSE AND  
LINK TO STRATEGY

 › To support long-term commitment to the company and the alignment  

of executive director interests with those of shareholders

OPERATION

 › The Remuneration Committee has adopted formal shareholding guidelines  
that will encourage executive directors to build up over a five-year period,  
and then subsequently hold, a shareholding equivalent to a percentage of base 
salary. Adherence to these guidelines is a condition of continued participation  
in the equity incentive arrangements

MAXIMUM 
OPPORTUNITY

 ›

150% of salary for executives and 150% of salary rising to 300% of salary for 
John Lyttle on maturity of his LTIP

FRAMEWORK 
USED TO ASSESS 
PERFORMANCE

N/A

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS42

DIRECTORS’ REMUNERATION REPORT
CONTINUED

CHOICE OF PERFORMANCE MEASURES AND APPROACH TO TARGET SETTING
The performance measure selected for John Lyttle’s LTIP is solely based on market capitalisation growth over a five-year period. 
The targets reflect the ambitious growth plans for the group and the LTIP performance measure ensures that John’s interests are 
fully aligned with shareholders.

The performance metrics and targets that are set for the executive directors via the annual bonus plan and LTIP are carefully 
selected to align closely with the group’s strategic plan and key performance indicators.

In terms of annual performance targets, the bonus is determined on the basis, primarily, of performance against financial measures 
which are identified as the key indicators of success against the strategy set annually. The precise metrics chosen, along with the 
weightings of each, may vary from year to year. The Committee will review the performance measures and targets each year and 
vary them as appropriate to reflect the priorities for the business in the year ahead.

In terms of the long-term performance targets, metrics for the LTIP awards will be set at the time of each grant but will normally 
include at least half based on financial performance in line with our key objectives of delivering returns to shareholders through 
achievement of our growth strategy. The Committee will disclose the targets for each award to the executive directors in 
advance in the annual report on remuneration unless the targets are commercially sensitive, in which case they will be disclosed 
retrospectively. The Committee will review the choice of performance measures and the appropriateness of the performance 
targets prior to each LTIP grant.

Challenging targets are set whereby modest rewards are payable for the delivery of threshold levels of performance, rising to 
maximum rewards for the delivery of substantial out-performance of our financial and operating plans.

DIFFERENCES IN REMUNERATION POLICY FOR EXECUTIVE DIRECTORS  
COMPARED TO OTHER EMPLOYEES
The Committee has regard to pay structures across the wider group when setting the remuneration policy for executive directors. 
The Committee, in particular, considers the general basic salary increase for the broader workforce when determining the annual 
salary review for the executive directors. 

Overall, the remuneration policy for the executive directors is more heavily weighted towards performance-related pay than for other 
employees. Performance-related long-term incentives are provided for those employees considered to have the greatest potential 
to influence overall levels of performance and those whose retention within the group is regarded as important. That said, whilst the 
use of the LTIP is confined to the more senior management in the group, there is a commitment to encouraging widespread equity 
ownership through, for example, our use of an HMRC-approved Share Incentive Plan and SAYE share option scheme.

The level of performance-related pay varies within the group by grade of employee and is informed by the specific responsibilities 
of each role as appropriate.

SERVICE CONTRACTS AND LOSS OF OFFICE PAYMENTS 
Service contracts normally continue until the executive director’s agreed retirement date or such other date as the parties agree. 
The company’s policy is that executive directors will be employed on a contract that can be terminated by the company on giving 
no more than one year’s notice, with the executive director required to give up to one year’s notice of termination.

A director’s service contract may be terminated without notice and without any further payment or compensation, except for 
sums earned up to the date of termination, on the occurrence of certain events such as gross misconduct. The circumstances 
of the termination (taking into account the individual’s performance) and an individual’s duty and opportunity to mitigate losses 
are taken into account by the Committee when determining amounts payable on/following termination. Our policy is to reduce 
compensatory payments to former executive directors where they receive remuneration from other employment during the 
compensation period. The Committee will consider the particular circumstances of each leaver on a case-by-case basis and retains 
flexibility as to at what point, and the extent to which, payments would be reduced. Details will be provided in the relevant annual 
report on remuneration should such circumstances arise.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC43

In summary, the contractual provisions are as follows:

Provision 

Notice period 

Termination payment 

Detailed terms

 Maximum of 12 months from both the company and the executive director

 Payment in lieu of notice of base salary only, normally subject to mitigation  
and paid monthly1 , subject to the discretion of the Committee

 In addition, any statutory entitlements would be paid as necessary

Change of control 

There will be no enhanced provisions on a change of control

1   The Committee may elect to make a lump sum termination payment (up to a maximum of 12 months’ base salary) as part of an executive director’s termination 

arrangements where it considers it appropriate to do so.

Annual bonus on termination
There is no contractual entitlement to annual bonus on termination. At the discretion of the Committee, in certain circumstances 
a pro rata bonus may become payable at the normal payment date for the period of active service only. 

LTIP on termination
Any share-based entitlements granted under the company’s share plans will be determined on the basis of the plan rules.  
In determining whether an executive director should be treated as a good leaver under the plan rules, the Committee will take  
into account the performance of the individual and the reasons for his/her departure and, in the event of this determination being 
made, will set out its rationale in the following annual report on remuneration. 

APPROACH TO RECRUITMENT AND PROMOTIONS
The remuneration package for a new executive director would generally be set in accordance with the terms of the company’s 
remuneration policy in force at the time of appointment. In addition, with specific regard to the recruitment of new executive 
directors (whether by external recruitment or internal promotion), the remuneration policy will allow for the following: 

 › Where new joiners or recent promotions have been given a starting salary at a discount to the mid-market level, a series of 

increases above those granted to the wider workforce (in percentage of salary terms) may be awarded over the following few 
years, subject to satisfactory individual performance and development in the role

 › The Committee may offer additional cash and/or share-based elements when it considers these to be in the best interests  
of the company and shareholders. Any such additional payments would aim to reflect the terms and value of remuneration 
relinquished when leaving the former employer

 › The annual bonus would operate in accordance with the terms of the policy, subject to the overriding discretion of the 

Committee. Depending on the timing and responsibilities of the appointment it may be necessary to set different performance 
measures and targets in the first year

 › For an internal executive appointment, any variable pay element awarded in respect of the former role would be allowed to 
pay out according to its terms, adjusted as relevant to take into account the appointment. In addition, any other ongoing 
remuneration obligations existing prior to appointment would continue 

 › For external and internal appointments, the Committee may agree that the company will meet certain relocation expenses  

as appropriate

For the appointment of a new chairman or non-executive director, the fee arrangement would generally be set in accordance  
with the fee policy in force at that time.

EXTERNAL NON-EXECUTIVE DIRECTOR POSITIONS
The company allows executive directors to hold external directorships subject to agreement by the Chairman on a case-by-case 
basis and, at the discretion of the Committee, to retain the fees received from those roles. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
44

DIRECTORS’ REMUNERATION REPORT
CONTINUED

NON-EXECUTIVE DIRECTORS’ LETTERS OF APPOINTMENT
The non-executive directors do not have service contracts with the company, but instead have letters of appointment.  
The letters of appointment are usually renewed every three years. Termination of the appointment may be earlier at the  
discretion of either party on one month’s written notice for non-executive directors. None of the non-executive directors  
are entitled to any compensation if their appointment is terminated. Appointments will be subject to re-election at the  
Annual General Meeting by rotation. 

NON-EXECUTIVE DIRECTORS’ FEES
The non-executive directors’ fees policy is described below:

FEES

PURPOSE AND  
LINK TO 
STRATEGY

 › To recruit and retain high calibre non-executives

OPERATION

 › Fees are determined by the board, with non-executive directors abstaining from  

any discussion or decision in relation to their fees

 › Non-executive directors are paid an annual fee for all board duties, which will include 

an annual award of shares (with the value of shares normally determined at the 
market price in February of each year) 
In relation to the cash element, fees are normally paid monthly
In relation to the share element, there will be certain restrictions which prevent  
the director selling these shares during the period of their appointment

 ›
 ›

 › Non-executive directors will not receive awards under any of the company’s  

incentive arrangements or receive any pension provision 

 › The fee levels are reviewed on a periodic basis, with reference to the time 

 ›

commitment of the role and market levels in companies of comparable size and 
complexity 
In exceptional circumstances, if there is a temporary yet material increase in the time 
commitment for non-executive directors, the board may pay extra fees to recognise 
the additional workload

 › Non-executive directors shall be entitled to have reimbursed all expenses that they 
reasonably incur in the performance of their duties, including taxes payable thereon

MAXIMUM 
OPPORTUNITY

 › There is no cap on fees
 › Fees may be increased to ensure they continue to appropriately recognise the time 

commitment of the role, increases to fee levels for non-executive directors in general 
and fee levels in companies of a similar size and complexity 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC45

ANNUAL REPORT ON REMUNERATION
This section of the remuneration report contains details as to how the group’s remuneration policy was implemented during the 
year ended 28 February 2019.

DISCLOSURE OF DIRECTORS’ SINGLE-FIGURE TOTAL REMUNERATION FOR THE YEAR –  
AUDITED INFORMATION
The total single-figure remuneration of the directors during the year ended 28 February 2019 is set out below:

Fixed remuneration 

Variable remuneration

  Base salary  
and fees 
£ 

Benefits 
£ 

Pension 
£ 

Other 
£ 

Annual  Long-term
incentives 
bonus 
£ 
£ 

Total
£

Executive directors
Mahmud Kamani 

Carol Kane 

Neil Catto 

Total executive directors 

Non-executive directors
Peter Williams 

Pierre Cuilleret 

David Forbes 

Iain McDonald 

Sara Murray 

Total non-executive directors 

Total 

2019 
2018 
2019 
2018 
2019 
2018 

2019 
2018 

2019 
2018 
2019 
2018 
2019 
2018 
2019 
2018 
2019 
2018 

2019 
2018 

2019 
2018 

341,667 
287,500 
341,667 
287,500 
253,417 
217,500 

936,750 
792,500 

70,000 
70,000 
40,000 
19,282 
33,333 
50,000 
40,000 
20,000 
40,000 
40,000 

223,333 
199,282 

20,207 
5,201 
12,814 
12,240 
2,750 
2,601 

35,771 
20,042 

– 
– 
17,083 
14,375 
12,708 
10,875 

29,791 
25,250 

– 
– 
– 
– 
1,999 
– 

1,061,874
– 
700,000 
892,701
– 
600,000 
1,071,564
– 
700,000 
914,115
– 
600,000 
260,000 
1,236,074
705,200 
225,000  2,483,883  2,939,859

1,999 
– 

1,660,000 
3,369,512
705,200 
1,425,000  2,483,883  4,746,675

– 
– 
–  
–  
– 
– 
–  
–  
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

25,000 
25,000 
10,000 
10,000 
– 
10,000 
10,000 
10,000 
10,000 
10,000 

55,000 
65,000 

– 
– 
– 
– 
– 
– 
–  
–  
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

95,000
95,000
50,000
29,282
33,333
60,000
50,000
30,000
50,000
50,000

278,333
264,282

1,160,083 
991,782 

35,771 
20,042 

29,791 
25,250 

56,999 
65,000 

705,200  3,647,845
1,660,000 
1,425,000  2,483,883  5,010,957

Figures in the single total figure remuneration include the following for the financial year:

BASE SALARY 
AND FEES

OTHER

The amount of salary or non-executive directors’ fees

The value of SIP awards and SAYE options granted in the financial period for executive directors  
(SAYE option calculated as the 20% discount at grant on the three-year plan) and the value of free 
shares issued to non-executive directors as part of their fees

ANNUAL BONUS

The amount of performance-related bonus receivable. Further details of the performance outcome  
can be found below.

LONG-TERM 
INCENTIVES

The value of long-term incentives vesting based on performance ending in the year under review. 
Further details of the share options granted in 2016 and vesting on 30 June 2019 based on 
performance measured to 28 February 2019 can be found below. A share price of 175p (the closing 
share price on 28 February 2019) has been used for the purposes of valuing the gain

BENEFITS

The value of private medical insurance, income protection, life assurance, company car and  
driver services

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
46

DIRECTORS’ REMUNERATION REPORT
CONTINUED

ANNUAL BONUS
For the year ended 28 February 2019, Neil Catto’s maximum potential bonus was 100% of basic salary and Mahmud Kamani’s 
and Carol Kane’s was 200%. 40% of the potential bonus related to a revenue target and 60% of the potential bonus related to an 
adjusted EBITDA target. Bonus entitlement targets were as follows:

Financial target range 

Revenue target: 
Threshold £740 million 
Upper limit £850 million or more 

Adjusted EBITDA target: 
Threshold £72.5 million 
Upper limit £80.5 million or more 

Bonus entitlement % 

12.0%
40.0%

18.0%
60.0%

The amount of bonus payable varies on a sliding scale between the threshold and upper limit shown above. For the financial year 
ended 28 February 2019, both revenue and adjusted EBITDA were at the upper limits, resulting in payments of 40% and 60%  
of bonus entitlement respectively. Bonuses payable were as follows:

Name 

Mahmud Kamani 
Carol Kane 
Neil Catto 

  Bonus % of salary

200%
200%
100%

LONG-TERM SHARE INCENTIVES
As founder shareholders, neither Mahmud Kamani nor Carol Kane, both of whom have retained a significant equity stake in the 
company, received share option awards either on Admission or as part of any subsequent grants. Of the executive directors,  
only Neil Catto holds options under the LTIP subject to the achievement of performance conditions as follows: 

Name 

Neil Catto 

Option scheme 

2016 LTIP 
2017 LTIP 
2018 LTIP 

No. of 
ordinary shares  
under option  

Exercise price
pence 

Date of grant 

Exercise period

404,822 
138,037 
128,744 

1 
1 
1 

30/06/16 
13/06/17 
28/06/18 

30/06/19 to 30/06/26
13/06/20 to 13/06/27
28/06/21 to 28/06/28

The performance targets for the shares granted on 30/06/16 are based upon the achievement of two key criteria, three-year 
aggregate adjusted Earnings per Share (67%) and Total Shareholder Return (33%) over a three-year period. Minimum “threshold” 
and “stretch” targets have been established by the Committee against these criteria. The EPS element vests on a straight line basis 
between target intervals from 1.6p for a 25% vesting to 2.4p for 100% vesting for the EPS element of the performance criteria.  
The TSR element vests on a straight line basis between target intervals from 50% growth in TSR for a 25% vesting to 125% growth  
in TSR for a 100% vesting for the TSR element of the performance criteria.

The performance targets for the shares granted on 13/06/17 are based upon the achievement of two key criteria, three-year 
aggregate adjusted Earnings per Share (67%) and Total Shareholder Return (33%) over a three-year period. Minimum “threshold” 
and “stretch” targets have been established by the Committee against these criteria. The EPS element vests on a straight line basis 
between target intervals from 7.5p for a 25% vesting to 12p for 100% vesting for the EPS element of the performance criteria.  
The TSR element vests on a straight line basis between target intervals from 50% growth in TSR for a 25% vesting to 125% growth 
in TSR for a 100% vesting for the TSR element of the performance criteria.

The performance targets for the shares granted on 28/06/18 are based upon the achievement of two key criteria, three-year 
aggregate adjusted Earnings per Share (67%) and Total Shareholder Return (33%) over a three-year period. Minimum “threshold” 
and “stretch” targets have been established by the Committee against these criteria. The EPS element vests on a straight line basis 
between target intervals from 11.3p for a 20% vesting to 14.9p for 100% vesting for the EPS element of the performance criteria. 
The TSR element vests on a straight line basis between target intervals from 20.4% growth in TSR for a 25% vesting to 73.9% 
growth in TSR for a 100% vesting for the TSR element of the performance criteria.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
47

ALL-EMPLOYEE SHARE INCENTIVE PLAN (“SIP”)
The HMRC-approved all-employee Share Incentive Plan purchases shares and holds them in trust for the benefit of employees 
who remain with the company for three years. There are no performance criteria for the SIP shares. The directors hold the 
following options over shares under this scheme:

Name 

Neil Catto  

No. of 
ordinary shares  
held in trust  

Purchase price
pence 

Date of grant 

Maturity date

6,000  
3,571 
938 

50 
28 
213 

14/03/14 
19/06/15 
27/09/18 

14/03/17 
19/06/18 
27/09/21

SAVE AS YOU EARN SHARE SCHEME (“SAYE”)
The HMRC-approved all-employee Save As You Earn scheme allows employees to purchase shares at a 20% discount to market 
price at date of grant on the future option date. There are no performance criteria for the SAYE shares. The directors hold the 
following options over shares under this scheme:

Name 

Neil Catto 

Estimated shares to be 
purchased at option date  

Option price
pence 

Date of grant 

Option date

9,137 

78.8 

25/10/16 

25/10/19

DIRECTORS’ INTERESTS IN SHARES 
The table below sets out the beneficial and non-beneficial interests in ordinary shares as at the year end.

Beneficially 
owned at 

Free 
share award 
under NED 
28 February  remuneration 
policy 

2018 

Shares  
acquired 
during 
the year 

Shares 
disposed of 
during 
the year 

Name of director 

Beneficially 
owned at 

28 February  % of share 
capital 

2019 

As a  Outstanding 
share 
options 

Shares 
held 
under 
SIP 

SAYE 
options 
granted 

Total
interests in
shares at
28 February
2019

Mahmud Kamani  187,679,880 
46,330,421 
Carol Kane 
14,306 
Neil Catto 
491,962 
Peter Williams 
105,419 
Pierre Cuilleret 
434,419 
Iain McDonald 
12,244 
Sara Murray 

– 
– 
– 
– 
– 1,603,865  (1,553,398) 
– 
– 
– 
– 
– 
– 
– 
– 

14,192 
5,677 
5,677 
5,677 

– 
187,679,880 
–  46,330,421 

– 
– 

16.14% 
3.98% 

– 
– 
64,773  0.00%  671,603  10,509 
– 
– 
– 
– 

506,154  0.04% 
0.01% 
111,096 
440,096  0.04% 
17,921  0.00% 

– 
– 
– 
– 

–  187,679,880
–  46,330,421
756,022
506,154
111,096
440,096
17,921

9,137 
– 
– 
– 
– 

SERVICE CONTRACTS AND LETTERS OF APPOINTMENT
Each of the executive directors has a service contract, under which there is a 12-month notice period from both the company  
and the director. 

Details of the remuneration of the non-executive directors is set out herein.

COMPOSITION OF THE REMUNERATION COMMITTEE
The members of the Committee during the year were Iain McDonald, Pierre Cuilleret, David Forbes (to October 2018) and  
Sara Murray. Executive directors are invited to attend meetings, if requested by the Committee, in order to provide information 
and advice, to enable the Committee to make informed decisions. Each director is, however, specifically excluded from any matter 
concerning his own remuneration. Representatives of PricewaterhouseCoopers LLP, the Committee’s retained advisor, may also 
attend meetings by invitation. The Company Secretary attends meetings as secretary to the Committee. 

ADVISERS TO THE REMUNERATION COMMITTEE
During the year, the Committee received advice from PricewaterhouseCoopers LLP. The total fees paid to 
PricewaterhouseCoopers LLP in respect of its services during the year were £22,000 (2018: £6,000). PricewaterhouseCoopers 
LLP is a signatory to the Remuneration Consultants Group Code of Conduct and operates voluntarily under this Code which sets 
out the scope and conduct of the role of executive remuneration consultants when advising UK listed companies. The Committee 
regularly reviews the external advisor relationship and is comfortable that PricewaterhouseCoopers’ advice remains objective and 
independent. The Committee also received advice from KPMG in respect of the creation of the growth share plan for John Lyttle. 
KPMG’s fees were £28,000.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
48

DIRECTORS’ REMUNERATION REPORT
CONTINUED

IMPLEMENTATION OF REMUNERATION POLICY FOR THE YEAR ENDING 29 FEBRUARY 2020 – 
UNAUDITED
Remuneration for the executive directors comprises the following elements, not all of which are currently provided to each 
executive director:
 › base salary
 › pension and other benefits 
 ›
 ›
 › opportunity to participate in the all-employee Share Incentive Plan and Save As You Earn scheme

annual bonus
awards under the Long-Term Incentive Plans 

BASE SALARY
The salaries of the executive directors are as follows: 

Mahmud Kamani  Group Executive Chairman 
Carol Kane 
John Lyttle 
Neil Catto 

Group Co-founder and Executive Director 
CEO 
CFO 

From 1 May 2019  

From 1 May 2018 

£450,000 
£450,000 
£615,000 
£300,000 

£350,000
£350,000
–
£260,000

PENSION AND OTHER BENEFITS
Carol Kane, John Lyttle and Neil Catto receive a company pension contribution of 5% of salary. Mahmud Kamani does not receive 
a company pension contribution. Carol Kane, John Lyttle and Neil Catto receive company health care benefits and life assurance. 
Carol Kane receives driver services and Mahmud Kamani driver services and a company car. 

A one-off conditional award over shares will be made to John Lyttle in compensation for the loss of short and long-term incentive 
awards which lapsed on leaving his previous employer. The award will only vest provided John stays in role as CEO for a period  
of 12 months and will be over shares with a value of £637,326 (calculated based on the closing price of the company’s shares  
on 14 March 2019).

ANNUAL BONUS
All of the executive directors are eligible to participate in the company-wide annual cash bonus plan. The Committee oversees 
the bonus plan, and any bonus payments are at the discretion of the Committee. The maximum bonus payable for the year ending 
February 2020 will be as follows: Mahmud Kamani and Carol Kane 200%, John Lyttle 150% and Neil Catto 100%. The maximum 
bonus payable to performance will be measured over the single financial year ending 29 February 2020. The performance targets 
are based on a combination of revenue and EBITDA metrics (as defined in the plan), with a 40/60 weighting respectively. This 
choice of metrics reflects that these measures have been identified as the key indicators of the group’s success against its growth 
strategy. The amount of bonus payable will be calculated as a percentage of base salary modified by a factor linked to the revenue 
and EBITDA metrics, for which there is a sliding scale set between upper and lower thresholds. The bonus will be payable in cash 
immediately after the announcement of the financial results.

The annual bonus targets, in relation to the financial year ending 29 February 2020, are considered to be commercially sensitive. 
Details of the targets, performance against those targets, and any payments resulting, will be disclosed in next year’s annual report 
on remuneration.

LONG-TERM INCENTIVE PLAN (“LTIP”)
Awards will be made to Neil Catto and other members of our senior management team under the LTIP in line with the limits 
detailed in the remuneration policy. Neil Catto’s award for the financial year ending 2020 has not yet been agreed but will be 
subject to performance targets relating to EPS and other financial measures measured over a three-year period. As founder 
shareholders, neither Mahmud Kamani nor Carol Kane, both of whom have retained a significant equity stake in the company, 
will receive LTIP awards. John Lyttle will be entitled to be issued shares in boohoo group plc at the end of a five-year performance 
period, starting on John’s appointment date, subject to the attainment of stretching market capitalisation growth targets.  
The maximum value that may be paid to John under this plan is capped at £50 million.

ALL-EMPLOYEE SHARE PLANS
The board granted free shares in the financial year 2019. It is intended to grant a further issue of free shares to all employees in the 
financial year ending 2020. The company offered HMRC-approved SAYE plans in each of the financial years ended from 2016 to 
2019 and it is intended that a further SAYE grant is offered during 2020. The executive directors are eligible to participate in the 
schemes on the same basis as other employees.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
49

REMUNERATION FOR NON-EXECUTIVE DIRECTORS
The non-executive directors all receive a fee and annual allocation of shares each year to cover all their duties. 

The current annual remuneration is:

Pierre Cuilleret 
Iain McDonald 

Sara Murray 

Brian Small 

NED 
NED and Chairman of  
Remuneration Committee 
NED, Chairman of  
Nomination Committee and SID 
NED and Chairman of Audit Committee  
(from 24 April 2019) 

From 1 March 2019 

From 1 March 2018

Share awards 

Fees 

Share awards 

Fees

£10,000 

£60,000 

£10,000 

£40,000

£10,000 

£70,000 

£10,000 

£40,000

£10,000 

£80,000 

£10,000 

£40,000

£10,000 

£70,000 

– 

–

The above remuneration will be reviewed annually by the board. 

Iain McDonald
Chairman of the Remuneration Committee
24 April 2019 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
50

STATEMENT OF DIRECTORS’ RESPONSIBILITIES 
IN RESPECT OF THE ANNUAL REPORT AND FINANCIAL STATEMENTS

The directors are responsible for preparing financial statements for each financial year which give a true and fair view, in 
accordance with applicable Jersey law and International Financial Reporting Standards, of the state of affairs of the company  
and of the profit or loss of the company for that period. In preparing those financial statements, the directors are required to:
 ›
 › make judgements and estimates that are reasonable and prudent;
 ›

state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained  
in the financial statements; and

select suitable accounting policies and then apply them consistently;

 › prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue 

in business. 

The directors confirm that they have complied with the above requirements in preparing the financial statements.

The directors are responsible for keeping proper accounting records that disclose with reasonable accuracy at any time the 
financial position of the company and enable them to ensure that the financial statements comply with the Companies (Jersey) 
Law, 1991. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

On behalf of the board

John Lyttle
Neil Catto
24 April 2019

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCINDEPENDENT AUDITORS’ REPORT
TO THE MEMBERS OF BOOHOO GROUP PLC

51

REPORT ON THE AUDIT OF THE GROUP AND COMPANY FINANCIAL STATEMENTS

OPINION
In our opinion, boohoo group plc’s group and company financial statements (the “financial statements”):
 › give a true and fair view of the state of the group’s and of the company’s affairs as at 28 February 2019 and of the group’s profit, 

the company’s loss and the group’s and company’s cash flows for the year then ended;

 › have been properly prepared in accordance with IFRSs as adopted by the European Union; and
 › have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991.

We have audited the financial statements, included within the annual report and financial statements (the “Annual Report”), 
which comprise: the Consolidated and Company statements of financial position as at 28 February 2019; the Consolidated and 
Company statements of comprehensive income, the Consolidated and Company cash flow statements, and the Consolidated  
and Company statements of changes in equity for the year then ended; and the notes to the financial statements, which include  
a description of the significant accounting policies. 

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law.  
Our responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial  
statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide  
a basis for our opinion.

Independence
We remained independent of the group and company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, which includes the FRC’s Ethical Standard, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

OUR AUDIT APPROACH

Overview

MATERIALITY

 › Overall group materiality: £3.0 million (2018: £2.2 million), based on 5% of profit  

before tax

 › Overall company materiality: £1.5 million (2018: £1.6 million), based on the lower of 

component and statutory materiality (statutory materiality based on 1% of total assets)

AUDIT SCOPE

 › We have audited both of the group’s material trading entities (boohoo.com UK Limited  

and Prettylittlething.com Limited) together with boohoo group plc (the parent company  
of the group) which account for 94% and 92% of consolidated revenue and profit before  
tax respectively

KEY AUDIT MATTERS

 › Valuation of inventory
 › Valuation of provision for returns

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial 
statements. In particular, we looked at where the directors made subjective judgements, for example in respect of significant 
accounting estimates that involved making assumptions and considering future events that are inherently uncertain. As in all of our 
audits we also addressed the risk of management override of internal controls, including evaluating whether there was evidence of 
bias by the directors that represented a risk of material misstatement due to fraud. 

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation 
of resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the 
results of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks identified by 
our audit. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS52

INDEPENDENT AUDITORS’ REPORT CONTINUED
TO THE MEMBERS OF BOOHOO GROUP PLC

KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

VALUATION OF INVENTORY 
Refer to note 15 Inventories.

The gross value of inventory at the year end was £67.9 million 
(2018: £52.4 million), against which a provision of £5.2 million 
(2018: £4.2 million) was recorded. The group operates in a 
dynamic and fast moving fashion market which inherently 
means there is a risk of inventory falling out of fashion and 
therefore becoming difficult to sell above cost. 

The provisioning policy is primarily based on the age of items, 
with additional amounts recognised against stock lines that 
management expects to be discounted. Stock items that 
management expects to sell at a discount via alternatives to its 
website are written down to reflect this discounted sales price.

The quantity of individual inventory lines and the rate at which 
new lines are added, combined with the total value of gross 
inventory, makes the calculation of the related provision 
material to the financial statements.

VALUATION OF PROVISION FOR RETURNS 
Refer to note 18 Trade and other payables.

Included in trade and other payables is a provision for returns 
relating to sales made pre year end that are expected to be 
returned post year end. 

The group offers a returns policy on all sales which is extended 
for faulty items. Management calculates the returns provision 
using historical returns data, combined with the gross value of 
sales made in the final two months of the year. 

We have reviewed management’s provisioning policy, compared 
it to the prior year and assessed its appropriateness given our 
knowledge of the group.

We have tested the validity of the data used as the basis for 
management’s inventory provision calculation, including aged 
stock listing, and found it to be accurate and complete. 

We have reviewed the post year end financial information to 
identify any significant unprovided inventory write offs with 
none noted.

We have tested management’s calculation of the inventory 
provision based on the underlying data and group accounting 
policy and found this to be accurate.

We have reviewed management’s provisioning policy and found 
it to be consistent with the prior year and appropriate given 
the circumstances. In doing this we have reviewed the group’s 
published returns policy and have ensured this is accurately 
reflected in the calculation.

We have tested the validity of the inputs to management’s 
provision for returns calculation and found these to be accurate 
and complete. This specifically included listings of sales and 
credit notes during the year.

We have compared the year end provision to actual credit 
notes raised subsequent to the year end related to sales made 
prior to the year end and found no significant differences. 

How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the group and company, the accounting processes and controls,  
and the industry in which they operate. 

The group comprises the following entities: boohoo group plc, parent company of the group; boohoo.com UK Limited, 
Prettylittlething.com Limited and Nasty Gal Limited, which are trading entities that are based in the UK; and nine non-trading 
entities. The group audit team in the UK performed an audit of the complete financial information of boohoo group plc,  
boohoo.com UK Limited and Prettylittlething.com Limited, which we regarded as financially significant components of the group. 
These components accounted for 94% of the consolidated revenue and 92% of consolidated profit before tax for the group. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC53

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. 
These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent  
of our audit procedures on the individual financial statement line items and disclosures and in evaluating the effect of 
misstatements, both individually and in aggregate, on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

OVERALL MATERIALITY

£3.0 million (2018: £2.2 million)

£1.5 million (2018: £1.6 million)

GROUP

COMPANY

HOW WE DETERMINED IT

5% of profit before tax

RATIONALE FOR BENCHMARK 
APPLIED

Profit before tax is the key measure 
used both internally by the board and, 
we believe, through reading directors’ 
presentations to analysts, externally 
by shareholders in evaluating the 
performance of the group. 

Based on the lower of component 
and statutory materiality (statutory 
materiality based on 1% of total assets)
Total assets is appropriate, as it is not a 
profit-oriented company. The company 
holds all investments in subsidiaries and 
therefore total assets is deemed the 
most appropriate benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality.  
The range of materiality allocated across components was between £1.5 million and £2.8 million.

We agreed with the Audit Committee that we would report to it misstatements identified during our audit above £150,000 (group 
audit) (2018: £110,000) and £75,000 (company audit) (2018: £110,000) as well as misstatements below that amount that, in 
our view, warranted reporting for qualitative reasons. 

CONCLUSIONS RELATING TO GOING CONCERN
ISAs (UK) require us to report to you when: 
 ›
 ›

the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or 
the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt 
about the group’s and the company’s ability to continue to adopt the going concern basis of accounting for a period of at least  
12 months from the date when the financial statements are authorised for issue.

We have nothing to report in respect of the above matters. 

However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the company’s ability 
to continue as a going concern. For example, the terms on which the United Kingdom may withdraw from the European Union are 
not clear and it is difficult to evaluate all of the potential implications on the group’s and company’s trade, customers, suppliers and 
the wider economy. 

REPORTING ON OTHER INFORMATION 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ 
report thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the 
other information and, accordingly, we do not express an audit opinion or any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained  
in the audit, or otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material 
misstatement, we are required to perform procedures to conclude whether there is a material misstatement of the financial 
statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that  
there is a material misstatement of this other information, we are required to report that fact. We have nothing to report based  
on these responsibilities.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS54

INDEPENDENT AUDITORS’ REPORT CONTINUED
TO THE MEMBERS OF BOOHOO GROUP PLC

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of directors’ responsibilities in respect of the annual report and financial statements, 
the directors are responsible for the preparation of the financial statements in accordance with the applicable framework and for 
being satisfied that they give a true and fair view. The directors are also responsible for such internal control as they determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or 
error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting 
unless the directors either intend to liquidate the group or the company or to cease operations, or have no realistic alternative but 
to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance  
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with 
Article 113A of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing.

OTHER REQUIRED REPORTING
Companies (Jersey) Law 1991 exception reporting
Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion:
 › we have not received all the information and explanations we require for our audit; or
 › proper accounting records have not been kept by the company; or 
 › proper returns adequate for our audit have not been received from branches not visited by us; or
the company’s financial statements are not in agreement with the accounting records and returns
 ›

We have no exceptions to report arising from this responsibility. 

PricewaterhouseCoopers LLP
Chartered Accountants 
Manchester
24 April 2019

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCCONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 28 FEBRUARY 2019

Revenue 
Cost of sales 

Gross profit 
Distribution costs 

Exceptional distribution costs 
Other distribution costs 

Administrative expenses 

Exceptional administrative expenses 
Amortisation of acquired intangibles 
Other administrative expenses 

Other income 

Operating profit 
Finance income 
Finance expense 

Profit before tax 
Taxation 

Profit for the year 

Profit for the year attributable to:
Owners of the parent company 
Non-controlling interests 

Total other comprehensive income for the year
(Gain)/loss reclassified to profit and loss during the year 
Fair value gain on cash flow hedges during the year1 

Total comprehensive income for the year 

Total comprehensive income attributable to:
Equity attributable to owners of the parent company 
Non-controlling interests 

Earnings per share 
Basic 
Diluted 

55

2019 
£000 

856,920 
(387,926) 

468,994 
(207,083) 

(6,162) 
(200,921) 

2018
£000

579,800
(273,445)

306,355
(126,757)

– 
(126,757)

(203,470) 

(137,072)

(505) 
(4,449) 
(198,516) 

239 

58,680 
1,320 
(144) 

59,856 
(12,397) 

47,459 

37,772 
9,687 

47,459 

(2,337) 
2,229 

47,351 

37,664 
9,687 

47,351 

3.27p 
3.22p 

– 
(4,449) 
(132,623)

159

42,685
774
(146)

43,313
(7,313)

36,000

31,652
4,348

36,000

6,516
12,981

55,497

51,149
4,348

55,497

2.78p
2.71p

Note 

2 

3 

4 

6 
10 

7

1  Net fair value gains on cash flow hedges will be reclassified to profit or loss during the two years to 28 February 2021.

All activities relate to continuing operations. 
The notes on pages 59 to 79 form part of these financial statements.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
56

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AT 28 FEBRUARY 2019

ASSETS
Non-current assets
Intangible assets 
Property, plant and equipment 
Financial assets 
Deferred tax 

Current assets
Inventories 
Trade and other receivables 
Financial assets 
Current tax receivable 
Cash and cash equivalents 

Total current assets 

Total assets 

LIABILITIES
Current liabilities
Trade and other payables 
Interest-bearing loans and borrowings 
Financial liabilities 
Current tax liability 

Total current liabilities 

Non-current liabilities
Interest-bearing loans and borrowings 
Financial liabilities 
Deferred tax 

Total liabilities 

Net assets 

Equity
Share capital 
Share premium 
Capital redemption reserve 
Hedging reserve 
EBT reserve 
Translation reserve 
Reconstruction reserve 
Non-controlling interest 
Retained earnings 

Total equity 

Note 

2019 
£000 

2018
£000

11 
12 
22 
14 

15 
16 
22 

17 

18 
19 
22 

19 
22 
14 

20 

27,165 
108,498 
3,756 
4,034 

143,453 

66,806 
22,576 
5,883 
3,186 
197,872 

296,323 

439,776 

30,877
71,994
2,445
6,479

111,795

48,248
17,499
6,770
–
142,575

215,092

326,887

(154,351) 
(2,382) 
(1,421) 
(3,939) 

(96,670)
(2,382)
(837)
(4,505)

(162,093) 

(104,394)

(4,764) 
(415) 
(2,102) 

(169,374) 

270,402 

11,631 
606,086 
100 
7,803 
(2,174) 
– 
(515,282) 
19,064 
143,174 

270,402 

(7,146)
(467)
(2,101)

(114,108)

212,779

11,496
602,578
100
7,911
(351)
168
(515,282)
8,761
97,398

212,779

The notes 1 to 26 form part of these financial statements.

These financial statements of boohoo group plc, registered number 114397, on pages 55 to 79 were approved by the board  
of directors on 24 April 2019 and were signed on its behalf by:

John Lyttle
Neil Catto
Directors 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

57

Share  
capital  premium 
£000 
£000 

Capital 
Share  redemption  Hedging 
reserve 
reserve 
£000 
£000 

EBT  Translation 
reserve 
£000 

reserve 
£000 

Recon- 
Non-
struction  controlling  Retained 
earnings 
interest 
£000 
£000 

reserve 
£000 

Total
equity
£000

Balance at  
  28 February 2017 

11,233  551,720 

100 

(11,586) 

(761) 

5  (515,282) 

3,978 

61,089 

100,496

Profit for the year 
Other comprehensive income:
Loss reclassified to  
  profit and loss in revenue 
Fair value gain on  
  cash flow hedges  
  during the year 

– 

– 

– 

– 

– 

– 

Total comprehensive  
  income for the year 
Issue of shares 
Share-based  
  payments credit 
Excess deferred tax  
  on share-based payments 
Translation of  
  foreign operations 

– 
263 

– 
50,858 

– 

– 

– 

– 

– 

– 

– 

– 

– 

6,516 

– 

12,981 

– 

– 

– 

– 
– 

– 

– 

– 

19,497 
– 

– 
410 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 
– 

– 

– 

163 

– 

4,348 

31,652  36,000

– 

– 

– 
– 

– 

– 

– 

– 

– 

– 

6,516

– 

12,981

4,348 
– 

31,652 
– 

55,497
51,531

435 

2,834 

3,269

– 

– 

1,823 

1,823

– 

163

Balance at  
  28 February 2018 

11,496  602,578 

100 

7,911 

(351) 

168  (515,282) 

8,761 

97,398 

212,779

Profit for the year 
Other comprehensive  
  income/(expense):
Gain reclassified to  
  profit and loss in revenue 
Fair value gain on  
  cash flow hedges  
  during the year 

Total comprehensive  
  income for the year 
Issue of shares 
Share-based  
  payments credit 
Excess deferred tax  
  on share-based payments 
Translation of  
  foreign operations 

– 

– 

– 

– 

– 

– 

– 
135 

– 
3,508 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(2,337) 

– 

2,229 

– 

– 

– 

– 
– 

– 

– 

– 

(108) 
– 

– 
(1,823) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 
– 

– 

– 

(168) 

– 

9,687 

37,772 

47,459

– 

– 

– 
– 

– 

– 

– 

– 

– 

– 

(2,337)

– 

2,229

9,687 
– 

37,772 
– 

47,351
1,820

616 

4,662 

5,278

– 

– 

3,342 

3,342

– 

(168)

Balance at  
  28 February 2019 

11,631  606,086 

100 

7,803 

(2,174) 

–  (515,282) 

19,064 

143,174  270,402

The notes on pages 59 to 79 form part of these financial statements.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
58

CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 28 FEBRUARY 2019

Cash flows from operating activities
Profit for the year 
Adjustments for:
Share-based payments charge 
Depreciation charges and amortisation 
Loss on sale of fixed assets 
Finance income 
Finance expense 
Tax expense 

Increase in inventories 
Increase in trade and other receivables 
Increase in trade and other payables 

Cash generated from operations 
Tax paid 

Net cash generated from operating activities 

Cash flows from investing activities
Acquisition of intangible assets 
Acquisition of property, plant and equipment 
Proceeds from the sale of fixed assets 
Finance income received 

Net cash used in investing activities 

Cash flows from financing activities
Proceeds from the issue of ordinary shares 
Share issue costs written off to share premium 
Purchase of own shares by EBT 
Finance expense paid 
Repayment of borrowings 

Net cash (used in)/generated from financing activities 

Increase in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Notes 1 to 26 form part of these financial statements.

Note 

2019 
£000 

2018
£000

47,459 

36,000

15 
16 
18 

11 
12 

5,278 
13,921 
24 
(1,320) 
144 
12,397 

77,903 

(18,558) 
(4,935) 
57,513 

111,923 
(10,361) 

101,562 

(3,237) 
(43,630) 
59 
1,249 

(45,559) 

3,653 
– 
(1,833) 
(144) 
(2,382) 

(706) 

55,297 

142,575 

197,872 

3,269
10,978
–
(774)
146
7,313

56,932

(14,078)
(5,393)
38,780

76,241
(7,227)

69,014

(2,412)
(43,972)
–
612

(45,772)

52,281
(750)
–
(146)
(2,382)

49,003

72,245

70,330

142,575

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
59

NOTES TO THE FINANCIAL STATEMENTS
(FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES

General information
boohoo group plc is a public limited company incorporated and domiciled in Jersey and listed on the Alternative Investment Market 
(“AIM”) of the London Stock Exchange. Its registered office address is: 12 Castle Street, St Helier, Jersey, JE2 3RT. The company 
was incorporated on 19 November 2013 and changed its name from boohoo.com plc to boohoo group plc on 10 July 2018.

Basis of preparation
The consolidated financial statements of the group have been approved by the directors and prepared on a going concern basis 
in accordance with International Financial Reporting Standards as adopted by the European Union (“Adopted IFRSs”), IFRS IC 
Interpretations and the Companies (Jersey) Law 1991.

Standards, amendments and interpretations to standards that are effective and have been adopted by the group and/or company
IFRS 9, “Financial instruments” (effective 1 January 2018). It has been determined that all existing effective hedging instruments 
continued to qualify for hedge accounting under IFRS 9. The adoption of the standard has therefore had no effect on the financial 
statements. Changes to the classification, impairment and measurement of financial assets and liabilities have been considered and 
it has been concluded these changes do not impact the group.

IFRS 15, “Revenue from contracts with customers” (effective 1 January 2018). Revenue is recognised in the financial statements 
when the customer receives the goods ordered. Revenue from the purchase of annual delivery services is spread over the period  
of the service. The adoption of the standard has therefore had no impact on existing revenue recognition policies.

Standards, amendments and interpretations to existing standards that are not yet effective and have not been early adopted  
by the group and/or company
The following standards have been published and are mandatory for accounting periods beginning after 1 March 2019 but have  
not been early adopted by the group or company and could have an impact on the group and company financial statements:

IFRS 16, “Leases” (effective 1 January 2019). The group has several property leases and some office machinery leases. These 
assets and liabilities will be capitalised on the balance sheet under IFRS 16, where the effect will be material with an estimated 
£16.0 million increase in assets and £16.3 million increase in liabilities as at 29 February 2020, whereas the effect on the income 
statement will not be material overall. The weighted average incremental borrowing rate used to measure lease liabilities at the date 
of initial application used in these estimates is 1.8%. The method to be used to establish the lease liability will be based on the lease 
payments over the remaining lease term at 1 March 2020 discounted at the incremental borrowing rate at that date.

A number of other new standards and amendments to standards and interpretations are effective for annual periods beginning 
after 1 March 2019 and have not been applied in preparing these consolidated financial statements. None of these is expected to 
have a significant effect on the consolidated financial statements of the group.

The financial statements have been approved on the assumption that the group remains a going concern, as explained on page 34.

Measurement convention
The consolidated financial statements have been prepared under the historical cost convention, excluding financial assets and 
financial liabilities (including derivative instruments) held at fair value through profit or loss. The principal accounting policies 
adopted in the preparation of these financial statements are set out below. These policies have been consistently applied to all the 
years presented, unless otherwise stated.

Basis of consolidation
The group financial statements consolidate those of its subsidiaries and the Employee Benefit Trust. All intercompany transactions 
between group companies are eliminated. 

Subsidiaries are entities controlled by the group. The group controls an entity when the group is exposed to, or has rights to, 
variable returns from its involvement with the entity and has the ability to affect those returns through its power over the entity.

In assessing control, the group takes into consideration potential voting rights that are currently exercisable. The acquisition date is 
the date on which control is transferred to the acquirer. Subsidiary undertakings acquired during the year are accounted for using 
the acquisition method of accounting. The financial statements of subsidiaries are included in the consolidated financial statements 
from the date that control commences until the date that control ceases. The cost of the acquisition is the aggregate of the fair 
values of the assets and liabilities and equity instruments issued on the acquisition date. The excess of the cost of acquisition over 
the group’s share of the fair values of the identifiable net assets acquired is recorded as goodwill. If the cost of acquisition is less 
than the fair value of the assets, the difference is recognised directly in the statement of comprehensive income.

The Employee Benefit Trust is considered to be a special purpose entity in which the substance of the relationship is that of control 
by the group in order that the group may benefit from its control. The assets held by the trust are consolidated into the group.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS60

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES CONTINUED

Business combinations
The group uses the acquisition method of accounting for business combinations of entities not under common control. Separable 
identifiable assets and liabilities are measured initially at their fair values on the acquisition date. Any non-controlling interest is 
measured at either fair value or at the non-controlling interest’s share of the acquiree’s net assets. Acquisition costs are expensed 
as incurred. The excess of any consideration paid over the fair value of the net assets is recognised as goodwill and any shortfall of 
consideration paid against the fair value of net assets is recognised directly in the statement of comprehensive income.

Intangible assets
Trademarks and licences are stated at cost less accumulated amortisation and impairment losses, and are amortised over their 
expected lives of ten years and charged to administrative expenses. Customer lists are amortised over expected customer lifetime 
value of three years.

The costs of acquiring or developing software are recorded as intangible assets and stated at cost less accumulated amortisation 
and impairment losses. The costs include the payroll costs of employees directly associated with the project and other direct 
external material and service costs. Costs are capitalised only where there is an identifiable project that will bring future economic 
benefit. Other website development and maintenance costs are expensed in the statement of comprehensive income. Software 
costs are amortised over three to five years based on their estimated useful lives and charged to administrative expenses in the 
statement of comprehensive income.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Where parts of an item of 
property, plant and equipment have different useful lives they are accounted for as separate property, plant and equipment. Cost 
includes expenditures that are directly attributable to the acquisition of the asset. The cost of each item of property, plant and 
equipment is written off evenly over its estimated remaining useful life. Depreciation is charged to the statement of comprehensive 
income on a straight line basis over the estimated useful lives of each part of an item of property, plant and equipment, as follows: 
short leasehold assets over the life of the lease or 2%; buildings 2%; motor vehicles and computer equipment 33%; and fixtures 
and fittings 33%, 20%, 10% or 7%. The assets’ residual values and useful lives are reviewed and adjusted, if appropriate, at each 
reporting date. 

Financial instruments
Financial instruments are recognised at fair value and subsequently re-measured at fair value at the end of each reporting date. 

Derivative financial instruments and cash flow hedges
The group holds derivative financial instruments to hedge its foreign currency exposures. These derivatives, classified as cash 
flow hedges, are initially recognised at fair value and then re-measured at fair value at the end of each reporting date. Hedging 
instruments are documented at inception and effectiveness is tested throughout their duration. Changes in the value of cash 
flow hedges are recognised in other comprehensive income and any ineffective portion is immediately recognised in the income 
statement. If the firm commitment or forecast transaction that is the subject of a cash flow hedge results in the recognition of 
a non-financial asset or liability, then at the time the asset is recognised, the associated gains or losses on the derivative that 
had been previously recognised in other comprehensive income are included in the initial measurement of the asset or liability. 
For hedges that do not result in the recognition of an asset or liability, amounts deferred in other comprehensive income are 
recognised in the statement of comprehensive income in the same period in which the hedged item affects net profit.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC61

1  ACCOUNTING POLICIES CONTINUED

Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
method, less provision for impairment. Under IFRS 9, effective from 1 January 2018, the group elected to use the simplified 
approach to measure the loss allowance at an amount equal to lifetime expected credit losses for trade receivables and contract 
assets that result from transactions that are within the scope of IFRS 15, irrespective of whether they contain a significant 
financing component or not. Under the new accounting standard, the group continues to establish a provision for impairment 
of trade receivables when there is objective evidence that the group will not be able to collect all amounts due according to the 
original terms of the receivables. Significant financial difficulties of the counterparty, probability that the counterparty will enter 
bankruptcy or financial reorganisation, and default or delinquency in payments, are considered indicators that the trade receivable 
is impaired. In addition, IFRS 9 requires the group to consider forward-looking information and the probability of default when 
calculating expected credit losses. The measurement of expected credit losses reflects an unbiased and probability-weighted 
amount that is determined by evaluating the range of possible outcomes as well as incorporating the time value of money. The 
group considers reasonable and supportable customer-specific and market information about past events, current conditions and 
forecasts of future economic conditions when measuring expected credit losses. The amount of the provision is the difference 
between the carrying amount and the present value of estimated future cash flows of the asset, discounted, where material, at 
the original effective interest rate. The carrying amount of the asset is reduced through the use of an allowance account, and the 
amount of the loss is recognised in the income statement within administrative expenses. When a trade receivable is uncollectible, 
it is written off against the allowance account for trade receivables. Subsequent recoveries of amounts previously written off are 
credited against administrative expenses in the income statement.

Trade and other payables
Trade and other payables are recorded initially at fair value. Subsequent to this they are measured at amortised cost.

Inventories
Inventories are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow-moving items. 
Inventories are valued on a first in first out basis.

Cash and cash equivalents
Cash and cash equivalents, for the purpose of the cash flow statement and the statement of financial position, comprises  
cash in bank.

Revenue 
Revenue is attributable to the one principal activity of the business. Revenue represents net invoiced sales of goods including 
postage and packing receipts, excluding value added tax. Revenue from the sale of goods is recognised when the customer has 
received the products, which is when it is considered that the performance obligations have been met, and is adjusted for actual 
returns and a provision for expected returns. Internet sales are paid by customers at the time of ordering using a variety of payment 
methods. Wholesale sales are paid in accordance with agreed credit terms with business customers. A provision for returns, based 
on historical customer return rates, is deducted from revenue.

Rebates 
Retrospective rebates from suppliers are accounted for in the period to which the rebate relates to the extent that it is reasonably 
certain that the rebate will be received. Early settlement discounts are taken when payment is made.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS62

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES CONTINUED

Leasing commitments
Rentals paid under operating leases are charged to the statement of comprehensive income on a straight line basis over the period 
of the lease. 

Finance costs
Interest payable is recognised in the statement of comprehensive income as it accrues in respect of the effective interest  
rate method.

Finance income
Interest receivable is recognised in the statement of comprehensive income as it is earned.

Pension costs
The group contributes to a Group Personal Pension Scheme for certain employees under a defined contribution scheme. The costs 
of these contributions are charged to the statement of comprehensive income on an accruals basis as they become payable under 
the scheme rules.

Share-based payments
The group issues equity-settled share-based payments in the parent company to certain employees in exchange for services 
rendered. These awards are measured at fair value on the date of the grant using an option pricing model and expensed in the 
statement of comprehensive income on a straight line basis over the vesting period after making an allowance for the estimated 
number of shares that are estimated will not vest. The level of vesting is reviewed and adjusted annually. Free shares awarded are 
expensed immediately.

Taxation
Tax on the profit for the year comprises current and deferred tax. Tax is recognised in the statement of comprehensive income 
except to the extent that it relates to items recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 
reporting date, and any adjustments to tax payable in respect of previous years.

Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes. The amount of deferred tax provided is based on the expected manner of 
realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the 
reporting date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the 
asset can be utilised.

Deferred tax is provided for on the fair value of intangible assets acquired in subsidiaries. 

Foreign currency translation
The results and cash flows of overseas subsidiaries are translated at the average monthly exchange rates during the period. The 
statement of financial position of each overseas subsidiary is translated at the year end rate. The resulting exchange differences are 
recognised in a translation reserve in equity and are reported in other comprehensive income.

Transactions denominated in foreign currencies are translated into the functional currency at the exchange rates on the day of the 
transaction. Monetary assets and liabilities denominated in foreign currencies are translated into the functional currency at the 
year end rate and exchange differences are recognised in the statement of comprehensive income.

Exceptional items
Items of expenditure or income that are material and out of the ordinary course of business are separately identified and labelled 
as “exceptional” so the reader of the financial statements can understand the underlying business performance as well as the 
exceptional items.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC63

1  ACCOUNTING POLICIES CONTINUED

Significant estimates and judgements
The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, 
estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and 
liabilities. The estimates and assumptions are based on historical experience and various other factors believed to be reasonable 
under the circumstances. Actual results could differ from these estimates and any subsequent changes are accounted for when 
such information becomes available. The judgements, estimates and assumptions that are the most subjective or complex are 
discussed below:

Returns provision
The provision for sales returns is estimated based on recent historical returns and management’s best estimates and is allocated to 
the period in which the revenue is recorded. Actual returns could differ from these estimates. The historic difference between the 
provision estimate and the actual results, known at a later stage, has never been, nor is expected to be, material. A difference of 
1%pt in the percentage of sales returns rate would have an impact of +/- £10 million on reported revenue and +/- £4.5 million on 
operating profit.

Inventory valuation
Inventory is carried at the lower of cost or net realisable value. The judgement of net realisable value may be different from the 
future actual value realised, but that difference is not expected ever to be material. A difference of 1%pt in the provision as a 
percentage of gross inventory would give rise to a difference of +/- £0.6 million in gross margin.

Option to acquire the minority stake in PrettyLittleThing.com Limited
The company has an option to buy the 34% non-controlling interest in PrettyLittleThing.com Limited (“PrettyLittleThing”, formerly 
21Three Clothing Company Limited) for market value or a lesser sum, depending upon financial performance over the five years 
to 2022. The performance period for the option commenced on 1 March 2017 and has attracted an equity-settled share-based 
payment charge over the five-year performance period in accordance with IFRS 2, as detailed in note 23.

2  SEGMENTAL ANALYSIS
IFRS 8, “Operating Segments”, requires operating segments to be determined based on the group’s internal reporting to the chief 
operating decision maker. The chief operating decision maker is considered to be the executive board, which has determined that 
the primary segmental reporting format of the group for 2019 is by business unit. This is based on the group’s management and 
internal reporting structure, i.e. boohoo including boohooMAN, PrettyLittleThing (“PLT”) and Nasty Gal. 

The executive board assesses the performance of each segment based on revenue and gross profit after distribution expenses and 
before administrative expenses.

Revenue 
Cost of sales 

Gross profit 
Distribution costs 
Exceptional distribution costs 

Segment result 
Administrative expenses – other 
Exceptional administrative expenses 
Amortisation of acquired intangibles 
Other income 

Operating profit 
Finance income 
Finance expense 

Profit before tax 

boohoo 
£000 

434,565 
(204,474) 

230,091 
(98,901) 
– 

131,190 
– 
– 
– 
– 

– 
– 
– 

– 

Year ended 28 February 2019

PLT 
£000 

374,445 
(162,687) 

211,758 
(90,000) 
(6,162) 

115,596 
– 
– 
– 
– 

– 
– 
– 

– 

Nasty Gal 
£000 

47,910 
(20,765) 

27,145 
(12,020) 
– 

15,125 
– 
– 
– 
– 

– 
– 
– 

– 

Total
£000

856,920
(387,926)

468,994
(200,921)
(6,162)

261,911
(198,516)
(505)
(4,449)
239

58,680
1,320
(144)

59,856

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
64

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

2  SEGMENTAL ANALYSIS CONTINUED

Revenue 
Cost of sales 

Gross profit 
Distribution costs 

Segment result 
Administrative expenses – other 
Amortisation of acquired intangibles 
Other income 

Operating profit 
Finance income 
Finance expense 

Profit before tax 

boohoo 
£000 

374,115 
(182,394) 

191,721 
(80,417) 

111,304 
– 
– 
– 

– 
– 
– 

– 

Year ended 28 February 2018

PLT 
£000 

181,269 
(81,175) 

100,094 
(40,661) 

59,433 
– 
– 
– 

– 
– 
– 

– 

Nasty Gal 
£000 

24,416 
(9,876) 

14,540 
(5,679) 

8,861 
– 
– 
– 

– 
– 
– 

– 

Total
£000

579,800
(273,445)

306,355
(126,757)

179,598
(132,623)
(4,449)
159

42,685
774
(146)

43,313

Due to the nature of its activities, the group is not reliant on any individual customers.

No analysis of the assets and liabilities of each operating segment is provided to the chief operating decision maker in the monthly 
management accounts, therefore no measure of segmental assets or liabilities is disclosed in this note. Non-current assets located 
outside the UK comprise offices in the USA with a net book value of £4.0 million. 

Revenue by geographic region

UK 
Rest of Europe 
USA 
Rest of world 

3  OTHER INCOME

Property rental income 

4  FINANCE INCOME AND EXPENSE

Finance income: Bank interest received 
Finance expense: Loan interest paid 

5  AUDITORS’ REMUNERATION

Audit of these financial statements 
Disclosure below based on amounts receivable in respect of services to the group
Amounts receivable by auditors and their associates in respect of:
  Audit of financial statements of subsidiaries pursuant to legislation 
  Other services relating to taxation 
  Other advisory services 

2019 
£000 

488,199 
115,124 
166,262 
87,335 

856,920 

2018
£000

355,614
66,281
92,690
65,215

579,800

2019 
£000 

239 

2019 
£000 

1,320 
(144) 

2019 
£000 

10 

138 
96 
81 

325 

2018
£000

159

2018
£000

774
(146)

2018
£000

10

120
104
52

286

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6  PROFIT BEFORE TAX
Profit before tax is stated after charging: 

Operating lease rentals for buildings 
Equity-settled share-based payment charges 
Exceptional items – warehouse relocation 
Depreciation of property, plant and equipment 
Amortisation of intangible assets 
Amortisation of acquired intangible assets 

65

2018
£000

1,509
3,269
–
3,997
2,532
4,449

2019 
£000 

2,235 
5,278 
6,667 
6,972 
2,500 
4,449 

The exceptional items relate to the additional costs of relocation of all the inventory held by PrettyLittleThing to a third-party 
managed warehouse in July 2018. 

7  EARNINGS PER SHARE
Basic earnings per share is calculated by dividing profit after tax attributable to members of the holding company by the  
weighted average number of shares in issue during the year. Own shares held by the Employee Benefit Trust are eliminated from 
the weighted average number of shares. Diluted earnings per share is calculated by dividing the profit after tax attributable to 
members of the holding company by the weighted average number of shares in issue during the year, adjusted for potentially 
dilutive share options.

Weighted average shares in issue for basic earnings per share 
Dilutive share options 

Weighted average shares in issue for diluted earnings per share 

Earnings (£000) 
Basic earnings per share 
Diluted earnings per share 

Earnings (£000) 
Adjusting items:
Amortisation of intangible assets arising on acquisitions 
Share-based payment charges 
Exceptional items – warehouse relocation 
Adjustment for tax 
Adjustment for non-controlling interest 

Adjusted earnings 

Adjusted basic earnings per share 
Adjusted diluted earnings per share 

2019 

2018

1,154,130,568 
20,304,294 

1,138,722,751
27,108,839

1,174,434,862 

1,165,831,590

37,772 
3.27p 
3.22p 

37,772 

4,449 
5,278 
6,667 
(3,050) 
(2,335) 

48,781 

4.23p 
4.15p 

31,652
2.78p
2.71p

31,652

4,449
3,269
–
(1,408)
(352)

37,610

3.30p
3.23p

Adjusted earnings and adjusted earnings per share gives a more consistent measure of the underlying performance of the business 
excluding non-cash accounting charges relating to the amortisation of intangible assets valued upon acquisitions, non-cash share-
based payment charges and other exceptional items.

8  STAFF NUMBERS AND COSTS
The average monthly number of persons employed by the group (including directors) during the year, analysed by category,  
was as follows: 

Administration 
Distribution 

Number of employees

2019 

1,303 
885 

2,188 

2018

955
1,220

2,175

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
66

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

8  STAFF NUMBERS AND COSTS CONTINUED
The aggregate payroll costs of these persons were as follows:

Wages and salaries 
Social security costs 
Post-employment benefits 
Equity-settled share-based payment charges 

9  DIRECTORS’ AND KEY MANAGEMENT COMPENSATION

Short-term employee benefits 
Post-employment benefits 
Equity-settled share-based payment charges 

2019 
£000 

62,505 
6,419 
1,123 
5,278 

75,325 

2019 
£000 

10,616 
217 
907 

11,740 

2018
£000

49,510
5,553
647
3,269

58,979

2018
£000

5,856
131
454

6,441

Directors’ and key management compensation comprises the group directors and executive committee members. Directors’ 
emoluments and pension payments of boohoo group plc are detailed in the directors’ remuneration report on page 45.

10 TAXATION

Analysis of charge in year
Current tax on income for the year 
Adjustments in respect of prior year taxes 
Deferred taxation 

Tax on profit on ordinary activities 

2019 
£000 

12,411 
(54) 
40 

12,397 

2018
£000

9,294
(1,323)
(658)

7,313

The total tax charge differs from the amount computed by applying the blended UK rate of 19.0% for the year (2018: 19.08%)  
to profit before tax as a result of the following:

Profit on ordinary activities before tax 

Profit before tax multiplied by the standard rate of corporation tax of the UK of 19.0% (2018: 19.08%) 
Effects of:
Expenses not deductible for tax purposes 
Adjustments in respect of prior year taxes 
Overseas tax differentials 
Depreciation on ineligible assets 
Depreciation less than capital allowances 

Tax on profit on ordinary activities 

Tax recognised in the statement of changes in equity
Deferred tax credit on movement in tax base of share options 

59,856 

11,373 

454 
(54) 
5 
619 
– 

12,397 

43,313

8,273

375
(1,323)
9
–
(21)

7,313

3,342 

1,823

No current tax was recognised in other comprehensive income (2018: £nil).

A change to reduce the main rate of corporation tax to 17% from 1 April 2020 was announced in the Chancellor’s budget  
on 16 March 2016. Changes to reduce the UK corporation tax rate to 17% from 1 April 2020 were substantively enacted  
on 15 September 2016. The prior year tax adjustment is in respect of tax incentives for research and development expenditure.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11  INTANGIBLE ASSETS 

Cost
Balance at 1 March 2017 
Additions 
Disposals 

Balance at 28 February 2018 
Additions 
Disposals 

Balance at 28 February 2019 

Accumulated amortisation
Balance at 1 March 2017 
Amortisation for year 
Disposals 

Balance at 28 February 2018 
Amortisation for year 
Disposals 

Balance at 28 February 2019 

Net book value
At 29 February 2017 
At 28 February 2018 

At 28 February 2019 

Patents and  
licences 
£000 

Trademarks 
£000 

Customer 
lists 
£000 

Computer
software 
£000 

310 
9 
– 

319 
307 
– 

626 

180 
31 
– 

211 
74 
– 

285 

130 
108 

341 

25,070 
– 
– 

25,070 
– 
– 

25,070 

167 
2,507 
– 

2,674 
2,507 
– 

5,181 

24,903 
22,396 

19,889 

5,826 
– 
– 

5,826 
– 
– 

5,826 

267 
1,942 
– 

2,209 
1,942 
– 

4,151 

5,559 
3,617 

1,675 

9,208 
2,403 
(567) 

11,044 
2,930 
(2,096) 

11,878 

4,354 
2,501 
(567) 

6,288 
2,426 
(2,096) 

6,618 

4,854 
4,756 

5,260 

67

Total 
£000

40,414
2,412
(567)

42,259
3,237
(2,096)

43,400

4,968
6,981
(567)

11,382
6,949
(2,096)

16,235

35,446
30,877

27,165

Within the statement of comprehensive income, amortisation of acquired intangible assets (trademarks and customer lists) of 
£4,449,000 (2018: £4,449,000) is shown separately. The amount of amortisation included in distribution costs is £648,000 
(2018: £629,000) and in administrative expenses is £1,852,000 (2018: £1,903,000). 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
68

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

12  PROPERTY, PLANT AND EQUIPMENT

Short  
leasehold 
£000 

Fixtures and 
fittings 
£000 

Computer 
equipment 
£000 

Motor 
vehicles 
£000 

Land &
buildings 
£000 

Cost
Balance at 1 March 2017 
Additions 
Disposals 

Balance at 28 February 2018 
Additions 
Exchange differences 
Disposals 

Balance at 28 February 2019 

Accumulated depreciation
Balance at 1 March 2017 
Depreciation charge for the year 
Disposals 

Balance at 28 February 2018 
Depreciation charge for the year 
Exchange differences 
Disposals 

1,121 
1,156 
(54) 

2,223 
3,896 
– 
(94) 

6,025 

437 
328 
(54) 

711 
566 
– 
(94) 

Balance at 28 February 2019 

1,183 

15,605 
19,911 
(72) 

35,444 
36,775 
– 
(375) 

71,844 

2,702 
2,463 
(72) 

5,093 
4,646 
– 
(364) 

9,375 

Net book value
At 28 February 2017 
At 28 February 2018 

At 28 February 2019 

684 
1,512 

4,842 

12,903 
30,351 

62,469 

2,484 
1,593 
(540) 

3,537 
1,575 
– 
(592) 

4,520 

1,511 
763 
(540) 

1,734 
1,144 
– 
(592) 

2,286 

973 
1,803 

2,234 

Total
£000

37,391
43,972
(740)

80,623
43,630
(73)
(1,184)

17,896 
21,084 
– 

38,980 
1,269 
(73) 
– 

40,176 

122,996

600 
358 
– 

958 
489 
(2) 
– 

5,372
3,997
(740)

8,629
6,972
(2)
(1,101)

285 
228 
(74) 

439 
115 
– 
(123) 

431 

122 
85 
(74) 

133 
127 
– 
(51) 

209 

1,445 

14,498

163 
306 

222 

17,296 
38,022 

38,731 

32,019
71,994

108,498

The amounts of depreciation included in the statement of comprehensive income in distribution costs is £4,003,000  
(2018: £2,440,000) and in administrative expenses is £2,969,000 (2018: £1,557,000). Depreciation of the automation 
equipment contained in the £37 million of additions to fixtures and fittings will commence in April 2019 when the assets are 
entered into service.

13  INVESTMENTS
The subsidiaries held and consolidated in these financial statements are set out below:

Name of company 

Principal activity 

Country of 
incorporation 

Address 

Percentage
ownership

ABK Limited 
boohoo.com UK Limited 
Boo Who Limited 
boohoo.com USA Limited 
boohoo.com USA Inc 
boohoo.com Australia Pty Ltd 
boohoo France SAS 
PrettyLittleThing.com Limited 

Holding company 
Trading company 
Dormant company 
Dormant company 
Marketing office 
Marketing office 
Marketing office 
Internet fashion retail 

Jersey 
UK 
UK 
UK 
USA 
Australia 
France 
UK 

21Three Clothing Company Limited  Dormant company 

UK 

PrettyLittleThing.com USA Inc 
Nasty Gal Limited 
Nasty Gal.com USA Inc 

Marketing office 
Trading company 
Marketing office 

USA 
UK 
USA 

Shanghai Wasabi Frog Boohoo Ltd 

Dormant company 

China 

12 Castle St, St Helier, Jersey 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
8431 Melrose Pl, Los Angeles  
468 St Kilda Road, Melbourne 
15, rue Bachaumont, Paris 
Wellington Mill, Pollard Street East,  
Manchester 
Wellington Mill, Pollard Street East, 
Manchester 
1209 Orange Street, Delaware 
49-51 Dale St, Manchester 
6600 W Sunset Boulevard,  
Los Angeles 
49-51 Dale St, Manchester 

100%
100%
100%
100%
100%
100%
100%

66%

66%
66%
100%

100%
100%

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14  DEFERRED TAX 

ASSETS 

Asset at 1 March 2017 
Recognised in statement of comprehensive income 
Credit in equity 

Asset at 28 February 2018 
Recognised in statement of comprehensive income 
Debit in equity 

Asset at 28 February 2019 

LIABILITIES 

Liability at 28 February 2017 
Recognised in statement of comprehensive income 

Liability at 28 February 2018 
Recognised in statement of comprehensive income 

Liability at 28 February 2019 

69

Total
£000

4,494
162
1,823

6,479
(41)
(2,404)

4,034

Total
£000

(2,597)
496

(2,101)
(1)

(2,102)

Depreciation 
in excess  
of capital  
allowances 
£000 

Share-based
payments 
£000 

232 
(72) 
– 

160 
(73) 
– 

87 

4,262 
234 
1,823 

6,319 
32 
(2,404) 

3,947 

Capital 
allowances 
in excess of  
depreciation 
£000 

– 
– 

– 
(495) 

(495) 

Business
combinations 
£000 

(2,597) 
496 

(2,101) 
494 

(1,607) 

Recognition of the deferred tax assets is based upon the expected generation of future taxable profits. The deferred tax asset is 
expected to be recovered in more than one year’s time and the deferred tax liability will reverse in more than one year’s time as the 
intangible assets are amortised. 

15  INVENTORIES

Finished goods 

2019 
£000 

66,806 

2018
£000

48,248

The value of inventories included within cost of sales for the year was £393,766,000 (2018: £270,032,000). An impairment 
provision of £5,181,000 (2018: £4,150,000) was charged to the statement of comprehensive income. There were no write-backs 
of prior period provisions during the year.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
70

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

16  TRADE AND OTHER RECEIVABLES

Trade receivables 
Prepayments 
Accrued income 
Taxes and social security receivable 

2019 
£000 

14,201 
5,126 
386 
2,863 

22,576 

Trade receivables represent amounts due from wholesale customers and advance payments to suppliers. 

The fair value of trade and other receivables is not materially different from the carrying value.

The trade receivables impairment provision is calculated using the simplified approach to the expected credit loss model,  
based on the following percentages:

Age of trade receivable 

60 – 90 days past due 
91 – 120 days past due 
Over 121 days past due  

2019 
% 

1 
5 
90 

2018
£000

13,381
3,658
460
–

17,499

2018
%

1
5
90

The provision for impairment of receivables is charged to administrative expenses in the statement of comprehensive income.  
The maturing profile of unsecured trade receivables and the provisions for impairment are as follows:

Due within 30 days 
Provision for impairment 

Due in 31 to 90 days 
Provision for impairment 

Past due 
Provision for impairment 

Total amounts due and past due 
Total provision for impairment 

17  CASH AND CASH EQUIVALENTS

At start of year  
Net movement during year 
Effect of exchange rates 

At end of year 

2019 
£000 

7,943 
– 

7,972 
(1,714) 

295 
(295) 

16,210 
(2,009) 

14,201 

2019 
£000 

142,575 
55,350 
(53) 

197,872 

2018
£000

7,411
(26)

6,304
(596)

339
(51)

14,054
(673)

13,381

2018
£000

70,330
72,638
(393)

142,575

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
18  TRADE AND OTHER PAYABLES

Trade payables 
Amounts owed to related party undertakings (note 21) 
Other creditors 
Accruals  
Provision for liabilities 
Deferred income 
Taxes and social security payable 

The fair value of trade payables is not materially different from the carrying value.

The provision for liabilities comprises:

Provision at 1 March 2018 
Movements in provision charged/(credited) to income statement:
Release of provision from prior year 
Increase in provision in current year 

Provision at 28 February 2019 

Dilapidations 
£000 

750 

– 
800 

1,550 

71

2018
£000

34,203
31
1,084
41,378
9,021
5,556
5,397

96,670

Total
£000

9,021

(8,271)
18,162

18,912

2019 
£000 

33,930 
– 
1,730 
81,930 
18,912 
8,453 
9,396 

154,351 

Returns 
£000 

8,271 

(8,271) 
17,362 

17,362 

19  INTEREST-BEARING LOANS AND BORROWINGS
This note provides information about the contractual terms of the group’s interest-bearing loans and borrowings, which are 
measured at amortised cost. 

Non-current liabilities

Secured bank loans 

Current liabilities

2019 
£000 

2018
£000

4,764 

7,146

Current portion of secured bank loans 

2,382 

2,382

Terms and debt repayment schedule 

Currency 

Nominal
interest 
rate 

Secured bank loan 

GB£ 

LIBOR + 0.95% 

Year of 
maturity 

2022 

2019  
£000 

7,146 

2018
£000

9,528

The loan is repayable in instalments over the five years to 2022. The loan is secured by a debenture comprising fixed and floating 
charges over all the assets and undertakings of boohoo.com UK Limited of £131.7 million (2018: £99.4 million), including all 
present and future freehold property, book and other debts, chattels and goodwill, both present and future.

Movement in financial liabilities 

Opening balance 
Interest accrued 
Interest paid 
Capital paid 

Closing balance 

2019 
£000 

9,528 
144 
(144) 
(2,382) 

7,146 

2018
£000

11,910
146
(146)
(2,382)

9,528

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
72

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

20 SHARE CAPITAL AND RESERVES

1,163,143,830 authorised and fully paid ordinary shares of 1p each (2018: 1,149,574,495) 

2019 
£000 

11,631 

2018
£000

11,496

During the year, a total of 13,574,314 shares were issued under the share incentive plans (2018: 3,451,205). On 27 February 
2019, 31,223 (2018: 35,224) new ordinary shares were issued to non-executive directors as part of their annual remuneration.

The directors do not recommend the payment of a dividend so that cash is retained in the group for capital expenditure projects 
that are required for the rapid growth and efficiency improvements of the business and for suitable business acquisitions  
(2018: £nil).

21  RELATED PARTY DISCLOSURES

Related party 

Amounts included in the statement  
of financial position

Company transacting 
with the related party 

Nature of relationship 

2019 
£000 

2018
£000

Amounts owed to related party undertakings
Kamani Commercial Property Limited 

boohoo.com UK Limited 

Common directors 
and shareholders

– 

31  

Amounts included in the statement  
of comprehensive income

Purchases
The Pinstripe Property Investment Co. Limited 

PrettyLittleThing.com Limited  Common directors  

Kamani Construction Limited 

boohoo.com UK Limited 

and shareholders 
Common directors  
and shareholders 

Kamani Commercial Property Limited 

PrettyLittleThing.com Limited  Common directors  

Admin costs – marketing
The White Cube Creative Limited 

boohoo.com UK Limited 

Kamani Global Investments Limited 

boohoo.com UK Limited 

and shareholders 

Director of supplier is the  
husband of Carol Kane, 
boohoo group plc director 
Common directors  
and shareholders 

Admin costs – office rental
Kamani Commercial Property Limited 

boohoo.com UK Limited 

Common directors  
and shareholders 

Kamani Commercial Property Limited 

PrettyLittleThing.com Limited  Common directors  

Pinstripe Hong Kong Limited 

boohoo.com UK Limited 

Fixed asset purchases
The Pinstripe Property Investment Co. Limited 

boohoo.com UK Limited 

and shareholders 
Common directors  
and shareholders 

Common directors  
and shareholders 

– 

– 

23 

86 

12 

675 

145 

58 

– 

1,641 

173 

326 

104 

– 

679 

80 

40 

115 

The company has an option to buy the non-controlling interest of 34% of the share capital of PrettyLittleThing.com Limited 
(formerly 21Three Clothing Company Limited) on 14 March 2022 for market value or less, subject to performance criteria.  
Umar Kamani, the son of Mahmud Kamani, Executive Chairman and director of boohoo group plc, is a director and shareholder  
of PrettyLittleThing.com Limited. Related party transactions are considered to be on arm’s length commercial terms.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
73

22 FINANCIAL INSTRUMENTS

(a) Fair values of financial instruments
Trade and other receivables
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate  
of interest at the reporting date if the effect is material.

Trade and other payables
The fair value of trade and other payables is estimated as the present value of future cash flows, discounted at the market rate  
of interest at the reporting date if the effect is material.

Cash and cash equivalents
The fair value of cash and cash equivalents is estimated as its carrying amount where the cash is repayable on demand. Where  
it is not repayable on demand then the fair value is estimated at the present value of future cash flows, discounted at the market 
rate of interest at the reporting date.

Interest-bearing borrowings
Fair value is calculated based on the present value of future principal and interest cash flows, discounted at the market rate  
of interest at the reporting date. 

Cash flow hedges
Fair value is calculated using forward interest rate points to restate the hedge to fair market value. 

Fair values

Financial assets
Cash and cash equivalents  
Cash flow hedges 
Trade and other receivables 

Financial liabilities
Cash flow hedges 
Trade and other payables 
Interest-bearing loans and borrowings 

2019 
£000 

197,872 
9,639 
17,450 

224,961 

2019 
£000 

1,836 
145,898 
7,146 

154,880 

2018
£000

142,575
9,215
13,841

165,631

2018
£000

1,304
91,114
9,528

101,946

(b) Credit risk
Financial risk management 
Credit risk is the risk of financial loss to the group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations and arises principally from the group’s receivables from customers and hedging and other financial activities.

The group faces minimal credit risk from trade receivables as customers pay for their orders in full at the time of purchase and  
third party sales are to a small number of large established corporations. The risk of default from related party undertakings is 
considered low.

(c) Liquidity risk
Financial risk management 
Liquidity risk is the risk that the group will not be able to meet its financial obligations as they fall due. 

The group’s approach to managing liquidity is to use both short-term and long-term cash forecasts to assist in monitoring cash 
flow requirements.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
74

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

22 FINANCIAL INSTRUMENTS CONTINUED

(d) Capital risk
Financial risk management 
Capital risk is the risk that the group will not be able to continue as a going concern. 

The group’s approach to managing capital risk is to safeguard the group’s ability to continue as a going concern by securing an 
appropriate mix of debt and equity funding, a strong credit rating and sufficient headroom. The capital structure is regularly 
reviewed to ensure it is appropriate to the group’s strategic objectives. The funding requirements of the group are ascertained by 
regular cash flow forecasts and projections. At 28 February 2019 the group had capital of £461.1 million (2018: £345.8 million), 
comprising equity of £270.4 million (2018: £212.8 million) and net cash of £190.7 million (2018: £133.0 million).

(e) Foreign currency risk
Financial risk management 
The group trades internationally and is exposed to exchange rate risk on purchases and sales, primarily in Australian dollars, 
euros and US dollars. The group’s results are presented in sterling and are exposed to exchange rate risk on translation of foreign 
currency assets and liabilities. 

The group’s approach to managing foreign currency risk is to use financial instruments in the form of forward foreign exchange 
contracts to hedge foreign currency cash flows.

The fair value of forward foreign exchange contracts recognised in the statement of financial position within financial assets  
at 28 February 2019 was £9,639,000 (2018: £9,215,000) and within financial liabilities was £1,836,000 (2018: £1,304,000). 
The non-current element of the financial assets is £3,756,000 (2018: £2,445,000) and of financial liabilities is £415,000  
(2018: £467,000). Cash flows related to these contracts will occur during the two years to 29 February 2021 and gains or 
losses will be recognised in the statement of comprehensive income during those periods. The amount recognised in other 
comprehensive income during the year is a profit of £2,229,000 (2018: £12,981,000) and the amount reclassified from other 
comprehensive income to profit and loss in revenue during the year is a gain of £2,337,000 (2018: loss of £6,516,000).

23 SHARE-BASED PAYMENTS

Summary of movements in awards

Number of shares 

ESOP 

LTIP 

SIP 

SAYE 

Total  

Outstanding at 28 February 2017 
Granted during the year 
Lapsed during the year 
Exercised during the year 

20,686,854 
4,867,500 
(2,263,415) 
(4,451,205) 

2,103,275 
1,144,134 
(513,217) 
– 

3,039,933 
– 
(78,562) 
(920,583) 

7,190,230  33,020,292 
7,696,999 
1,685,365 
(3,414,791) 
(559,597) 
(5,371,788) 
– 

Outstanding at 28 February 2018 

18,839,734 

2,734,192 

2,040,788 

8,315,998 

31,930,712 

Exercisable at 28 February 2018 

Granted during the year 
Lapsed during the year 
Exercised during the year 

2,202,380 

8,132,705 
(1,616,806) 
(9,243,008) 

– 

719,518 

– 

2,921,898 

1,462,212 
(747,445) 
– 

1,878,814 
(22,512) 
(977,752) 

1,395,314 
(736,837) 

12,869,045 
(3,123,600) 
(4,331,306)  (14,552,066) 

Outstanding at 28 February 2019 

16,112,625 

3,448,959 

2,919,338 

4,643,169 

27,124,091 

Exercisable at 28 February 2019 

2,579,226 

– 

1,070,540 

33,644 

3,683,410 

Weighted
average
exercise
price
pence

34.15
191.77
47.18
41.24

69.56

37.69

148.40
135.86
24.97

123.25

24.32

The group recognised a total expense of £5,278,000 during the year (2018: £3,269,000) relating to equity-settled share-based 
payment transactions.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
75

23 SHARE-BASED PAYMENTS CONTINUED

Employee Stock Ownership Plan (“ESOP”) 
The 2014 ESOP allows the grant of options to selected employees and executive directors of the group, based on a predetermined 
aggregate EBITDA target for the three financial years 2015 to 2017. The 2015 ESOP allows the grant of options to selected 
employees and executive directors of the group. With the exception of Neil Catto (CFO) there are no performance criteria.  
Neil Catto’s options are subject to achieving performance criteria based on a predetermined aggregate EBITDA target and  
a measure of Total Shareholder Return for the three financial years ending 2016 to 2018. The 2016, 2017 and 2018 ESOPs  
allow the grant of options to selected employees of the group, without any performance criteria. Options may be granted  
by either the board or the trustees of the Employee Benefit Trust.

Date of grant 

14/03/14 
27/03/14 
04/07/14 
22/05/15 
09/06/16 
13/06/17 
28/06/18 
03/10/18 

1 March  
2018  

during  28 February 
2019 
no. of shares  no. of shares  no. of shares  no. of shares  no. of shares 

the year 

Granted 
during 
the year 

Lapsed 
during 
the year 

Exercised

1,516,760 
300,300 
385,320 
9,619,854 
2,175,000 
4,842,500 
– 
– 

– 
– 
– 
– 
– 
– 
8,097,970 
34,735 

– 
– 
– 
– 
(245,000) 
(725,000) 
(646,806) 
– 

(664,890) 
(226,980) 
(385,320) 
(7,965,818) 
– 
– 
– 
– 

851,870 
73,320 
– 
1,654,036 
1,930,000 
4,117,500 
7,451,164 
34,735 

18,839,734 

8,132,705 

(1,616,806)  (9,243,008) 

16,112,625

Exercise
price
pence 

Exercise period

14/03/17 – 13/03/24
50.00 
27/03/17 – 26/03/24
50.00 
04/07/17 – 03/07/24
50.00 
25.75 
22/05/18 – 21/05/25
57.75  09/06/19 – 08/06/26
13/06/20 – 12/06/27
28/06/21 – 28/06/28
03/10/21 – 03/10/28

244.50 
201.95 
230.18 

The ESOP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date 
Share price at grant date 
Exercise price 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk-free rate 
Expected dividends expressed  
  as a dividend yield 
Possibility of ceasing  
  employment before vesting 
Expectations of meeting  
  performance criteria 
Fair value per option (pence) 

14/03/14 
50.00 
50.00 
26 
851,870 
3 
33.33% 
10 
3 
0.976% 

0% 

26% 

78% 
11.93 

27/03/14 
59.25 
50.00 
1 
73,320 
3 
33.25% 
10 
3 
1.067% 

0% 

0% 

78% 
18.33 

22/05/15 
25.75 
25.75 
56 
1,654,036 
3 
36.33% 
10 
3 
0.966% 

09/06/16 
57.75 
57.75 
102 
1,930,000 
3 
36.75% 
10 
3 
0.523% 

0% 

16% 

100% 
6.64 

0% 

30% 

100% 
14.76 

13/07/17 
244.50 
244.50 
168 
4,117,500 
3 
40.85% 
10 
3.5 
0.192% 

0% 

30% 

100% 
73.35 

28/06/18 
201.95 
201.95 
336 
7,451,164 
3 
44.17% 
10 
3.5 
0.723% 

0% 

30% 

100% 
66.47 

03/10/18
239.00
230.18
4
34,735
3
43.37%
10
3.5
0.869%

0%

30%

100%
80.92

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three- 
year period for grant dates up to 2016 and from the company’s share price volatility from 2017.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
76

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

23 SHARE-BASED PAYMENTS CONTINUED

Long-Term Incentive Plan (“LTIP”)
The LTIPs allow the grant of options to executive directors and senior management of the group, based on predetermined 
aggregate Earnings per Share and Total Shareholder Return targets for three financial years. Options may be granted by either the 
board or the trustees of the Employee Benefit Trust.

Date of grant 

30/06/16 
13/06/17 
28/06/18 
03/10/18 

1 March  
2018  

during  28 February 
2019 
no. of shares  no. of shares  no. of shares  no. of shares  no. of shares 

the year 

Granted 
during 
the year 

Lapsed 
during 
the year 

Exercised

1,743,433 
990,759 
– 
– 

– 
– 
1,209,698 
252,514  

(462,997) 
(207,697) 
(76,751) 
– 

2,734,192 

1,462,212 

(747,445) 

– 
– 
– 
– 

– 

1,280,436 
783,062 
1,132,947 
252,514 

3,448,959

Exercise
price
pence 

Exercise period

1.00 
1.00 
1.00 
1.00 

30/06/19 – 29/06/26
13/06/20 – 12/06/27
28/06/21 – 28/06/28
03/10/21 – 03/10/28

The LTIP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date 
Share price at grant date 
Exercise price 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk-free rate 
Expected dividends expressed as a dividend yield 
Possibility of ceasing employment before vesting 
Expectations of meeting performance criteria 
Fair value per option (pence) 

30/06/16 
57.25 
1.00 
5 
1,280,436 
3 
37.06% 
10 
3 
0.173% 
0% 
41% 
97% 
56.26 

13/06/17 
244.50 
1.00 
13 
783,062 
3 
40.85% 
10 
3.5 
0.192% 
0% 
43% 
65% 
243.51 

28/06/18 
201.95 
1.00 
14 
1,132,947 
3 
44.17% 
10 
3.5 
0.723% 
0% 
34% 
75% 
200.97 

03/10/18
230.18
1.00
5
252,514
3
43.37%
10
3.5
0.869%
0%
34%
75%
238.03

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three- 
year period for grant dates up to 2016 and from the company’s share price volatility from 2017.

Share Incentive Plan (“SIP”)
Under the terms of the SIP, the board or the trustees of the Employee Benefit Trust grant free shares to every employee under an 
HMRC-approved SIP. Awards must be held in trust for a period of at least three years after grant date and become exercisable at 
this date. There are no performance criteria.

Date of grant 

14/03/14 
02/04/14 
19/06/15 
27/09/18 

1 March  
2018  

during  28 February 
2019 
no. of shares  no. of shares  no. of shares  no. of shares  no. of shares 

the year 

Granted 
during 
the year 

Lapsed 
during 
the year 

Exercised

678,736 
40,782 
1,321,270 
– 

– 
– 
– 
1,878,814 

– 
– 
– 
(22,512) 

(246,331) 
(13,387) 
(710,530) 
(7,504) 

432,405 
27,395 
610,740 
1,848,798 

2,040,788 

1,878,814 

(22,512) 

(977,752) 

2,919,338

Exercise
price
pence 

Exercise period

nil 
nil 
nil 
nil 

14/03/17 – 13/03/24
02/04/17 – 01/04/24
19/06/18 – 18/06/25
27/09/21 – 27/09/28

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
77

23 SHARE-BASED PAYMENTS CONTINUED

The SIP options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date 
Share price at grant date 
Exercise price 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk-free rate 
Expected dividends expressed as a dividend yield 
Possibility of ceasing employment before vesting 
Expectations of meeting performance criteria 
Fair value per option (pence) 

14/03/14 
50.00 
nil 
78 
432,405 
3 
33.33% 
10 
3 
0.976% 
0% 
44% 
100% 
50.00 

02/04/14 
54.75 
nil 
5 
27,395 
3 
33.20% 
10 
3 
1.143% 
0% 
37% 
100% 
54.75 

19/06/15 
28.00 
nil 
178 
610,740 
3 
35.89% 
10 
3 
0.979% 
0% 
30% 
100% 
28.00 

27/09/18
213.10
nil
1,971
1,848,798
3
42.75%
10
3.5
0.883%
0%
34%
100%
213.10

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three- 
year period up to 2016 and from the company’s share price volatility from 2017.

Save As You Earn (“SAYE”) scheme
Under the terms of the SAYE scheme, the board or the trustees of the Employee Benefit Trust grant options to purchase ordinary 
shares in the company to employees who enter into an HMRC-approved SAYE scheme for a term of three years. Options are 
granted at up to a 20% discount to the market price of the shares on the day preceding the date of offer and are exercisable for  
a period of six months after completion of the SAYE contract.

Date of grant 

29/06/15 
25/10/16 
13/11/17 
31/10/18 

1 March  
2018  

during  28 February 
2019 
no. of shares  no. of shares  no. of shares  no. of shares  no. of shares 

the year 

Granted 
during 
the year 

Lapsed 
during 
the year 

Exercised

4,338,909 
2,373,090 
1,603,999 
– 

– 
– 
– 
1,395,314 

– 
(264,223) 
(429,305) 
(43,309) 

(4,305,265) 

33,644 
(23,793)  2,085,074 
1,172,446 
(2,248) 
1,352,005 
– 

8,315,998 

1,395,314 

(736,837) 

(4,331,306) 

4,643,169

Exercise
price
pence 

21.40 
78.80 
169.00 
189.88 

Exercise period

29/06/18 – 28/12/18
25/10/19 – 24/04/20
13/11/20 – 12/05/21
31/10/21 – 01/05/22

The SAYE options were valued using a Black-Scholes model. The inputs into the model were as follows:

Grant date 
Share price at grant date 
Exercise price 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk-free rate 
Expected dividends expressed as a dividend yield 
Possibility of ceasing employment before vesting 
Expectations of meeting performance criteria 
Fair value per option (pence) 

29/06/15 
27.25 
21.40 
1 
33,644 
3 
35.78% 
3.5 
3 
1.052% 
0% 
17% 
100% 
9.63 

25/10/16 
119.25 
78.80 
297 
2,085,074 
3 
38.40% 
3.5 
3 
0.277% 
0% 
30% 
100% 
51.02 

06/11/17 
209.25 
169.00 
539 
1,172,446 
3 
41.67% 
3.5 
3 
0.513% 
0% 
43% 
100% 
76.86 

31/10/18
212.90
189.88
570
1,352,005
3
43.36%
3.5
3
0.760%
0%
43%
100%
72.90

Expected volatility was found using a historical volatility calculator with reference to the share price of competitors over a three- 
year period for grant dates up to 2016 and from the company’s share price volatility from 2017.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
78

NOTES TO THE FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

23 SHARE-BASED PAYMENTS CONTINUED

Share-based payment charge for option to acquire shares in PrettyLittleThing
Under the terms of the Shareholders Agreement relating to 21Three Clothing Company Limited (company name now changed to 
PrettyLittleThing.com Limited) (“PLT”), boohoo group plc has the option to acquire the remaining 34% of the share capital of PLT 
at any time after 28 February 2022. As there are performance conditions that determine the price boohoo will pay for the shares, 
if the option is exercised, this gives rise to a share-based payments charge in the accounts of PLT and hence in the group accounts 
also. This charge is not for the issue of shares in boohoo group plc, but for the shares that are already held by the directors of PLT 
and which boohoo has the option to acquire at the end of the option period in 2022, or sooner if the directors leave or default. The 
price payable for the shares could be based on 100% of the market value if maximum performance conditions are met, or £0.6 
million plus 74% of the market value if none of the performance criteria are met. Performance between minimum and maximum is 
calculated on a pro-rata basis. The market value used in the calculation will take into account a minority interest discount of up to 
30%. The performance criteria are a range of EBITDA targets and sales targets as follows:

Fiscal year ending 

28/02/2018 
28/02/2019 
29/02/2020 
28/02/2021 
28/02/2022 

Minimum threshold 

Maximum threshold

EBITDA 

Sales 

EBITDA 

Sales

£2,462,000 
£3,201,000 
£4,001,000 
£4,801,000 
£5,522,000 

£57,789,000 
£69,347,000 
£79,749,000 
£91,711,000 
£100,882,000 

£2,645,000 
£3,702,000 
£4,998,000 
£6,498,000 
£8,122,000 

£62,412,000
£81,136,000
£101,420,000
£126,775,000
£154,665,000

The share price was calculated using a discounted cash flow method using a discount rate of 40% and perpetuity growth rate of 
2.1% on management’s four-year projections as at March 2017.

The option was valued using a Monte-Carlo simulation model. The inputs into the model were as follows:

Grant date 
Share price at grant date, discounted for minority interest 
Minority interest discount factor 
Number of employees 
Shares under option 
Vesting period (years) 
Expected volatility 
Option life (years) 
Expected life (years) 
Risk-free rate 
Expected dividends expressed as a dividend yield 
Possibility of ceasing employment before vesting 
Expectations of meeting performance criteria 
Total option fair value 

01/03/17
£26,329
45%
2
340
5
60.00%
5
5
0.42%
0%
0%
Ranging from 15% to 90% depending on the year
£206,764

Expected volatility was found using a historical volatility calculator with reference to the share price of comparators over  
a five-year period.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
24 CAPITAL COMMITMENTS
Capital expenditure contracted for at the end of the reporting year but not yet incurred is as follows:

Property, plant and equipment 

79

2019 
£000 

– 

2018
£000

27,999

25 OPERATING LEASES
The group has lease agreements in respect of property, plant and equipment, for which the payments extend over a number of 
years. The totals of future minimum lease payments under non-cancellable operating leases due in each period are:

Within one year 
Within two to five years 
In more than five years 

2019 
£000 

1,966 
4,032 
261 

6,259 

2018
£000

1,028
3,066
792

4,886

26 CONTINGENT LIABILITIES
From time to time, the group can be subject to various legal proceedings and claims that arise in the ordinary course of business 
which may include cases relating to the group’s brand and trading name. All such cases brought against the group are robustly 
defended and a liability is recorded only when it is probable that the case will result in a future economic outflow and that the 
outflow can be reliably measured.

As at 28 February 2019, there are no pending claims or proceedings against the group, which are expected to have a material 
adverse effect on its liquidity or operations. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
80

COMPANY STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 28 FEBRUARY 2019

Administrative expenses 

Operating loss 
Finance income 

Loss before tax 
Taxation 

Loss and total comprehensive loss for the year 

Note  

3 

2019 
£000 

(3,424) 

(3,424) 
1,942 

(1,482) 
274 

(1,208) 

2018
(restated)
£000

(2,532)

(2,532)
1,402

(1,130)
190

(940)

The 2018 figures have been restated to exclude in administrative expenses the amortisation of intangible assets (£1,849,000), 
which were acquired by another group company and not by the company as previously stated. Taxation has been restated from 
£543,000 to £190,000.

The notes on pages 84 to 87 form part of these financial statements. 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY STATEMENT OF FINANCIAL POSITION
AT 28 FEBRUARY 2019

ASSETS
Non-current assets
Investments 

Total non-current assets 

Current assets
Other receivables 
Current tax receivable 
Cash and cash equivalents 

Total current assets 

Total assets 

LIABILITIES
Current liabilities
Other payables 

Total current liabilities 

Net assets 

Equity
Share capital 
Share premium 
EBT reserve 
Accumulated losses 

Total equity 

81

2018
(restated)
£000

308,074

308,074

63,158
121
28,518

91,797

2019 
£000 

312,195 

312,195 

60,264 
275 
31,871 

92,410 

404,605 

399,871

(36) 

(36) 

(36)

(36)

404,569 

399,835

11,631 
606,086 
(2,174) 
(210,974) 

404,569 

11,496
602,578
(351)
(213,888)

399,835

Note  

4 

5 

6 

7 

The 2018 figures have been restated to exclude intangible assets (£14,247,000), which were acquired by another group company 
and not by the company as previously stated. Other receivables have been restated from £47,062,000 to £63,158,000 and 
current tax receivable from £474,000 to £121,000.

The notes on pages 84 to 87 form part of these financial statements.

These financial statements of boohoo group plc, registered number 114397, on pages 80 to 87 were approved by the board  
of directors on 24 April 2019 and were signed on its behalf by:

John Lyttle
Neil Catto
Directors

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
82

COMPANY STATEMENT OF CHANGES IN EQUITY

Balance as at 1 March 2017 
Issue of shares 
Share-based payments credit 
Loss for the year and total comprehensive loss (restated) 

Balance at 28 February 2018 (restated) 
Issue of shares 
Purchase of shares by EBT 
Share-based payments credit 
Loss for the year and total comprehensive loss 

Share 
capital  
£000 

11,233 
263 
– 
– 

11,496 
135 
– 
– 
– 

Share 
premium  
£000 

551,720 
50,858 
– 
– 

602,578 
3,508 
– 
– 
– 

EBT   Accumulated 
losses 
£000 

reserve 
£000 

(761) 
410 
– 
– 

(351) 
10 
(1,833) 
– 
– 

(215,061) 
– 
2,113 
(940) 

(213,888) 
– 
– 
4,122 
(1,208) 

Total
equity
£000

347,131
51,531
2,113
(940)

399,835
3,653
(1,833)
4,122
(1,208)

Balance at 28 February 2019 

11,631 

606,086 

(2,174) 

(210,974) 

404,569

The 2018 loss for the year and total comprehensive loss has been restated from £(2,436,000) to £(940,000). There is no 
change to the balance at 1 March 2017.

The notes on pages 84 to 87 form part of these financial statements.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
COMPANY CASH FLOW STATEMENT
FOR THE YEAR ENDED 28 FEBRUARY 2019

Cash flows from operating activities
Loss for the year 
Adjustments for:
Finance income 
Tax income 

Loss before tax before changes in working capital and provisions 
Decrease/(increase) in other receivables 
Decrease in other payables 

Net cash outflow from operating activities 

Cash flows from investing activities
Interest received 
Tax received/(paid) 

Net cash inflow from investing activities 

Cash flows from financing activities
Proceeds from the issue of ordinary shares 
Purchase of own shares by EBT 

Net cash inflow from financing activities 

Increase in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

83

2018
(restated)
£000

(940)

(1,402)
(190)

(2,532)
(33,591)
(515)

(36,638)

1,301
(62)

(35,399)

51,531
–

51,531

16,132

12,386

28,518

2019 
£000 

(1,208) 

(1,942) 
(274) 

(3,424) 
2,935 
– 

(489) 

1,902 
120 

1,533 

3,653 
(1,833) 

1,820 

3,353 

28,518 

31,871 

The 2018 figures have been restated for the revised loss for the year and to exclude intangible asset amortisation of £1,849,000. 
Tax income has been restated from £543,000 to £190,000.

The notes on pages 84 to 87 form part of these financial statements.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
84

NOTES TO THE COMPANY FINANCIAL STATEMENTS
(FORMING PART OF THE FINANCIAL STATEMENTS)

1  ACCOUNTING POLICIES 

General information
boohoo group plc is a public limited company incorporated and domiciled in Jersey and listed on the Alternative Investment Market 
(“AIM”) of the London Stock Exchange. Its registered office address is: 12 Castle Street, St Helier, Jersey, JE2 3RT. The company 
was incorporated on 19 November 2013.

Basis of preparation
The financial statements of the company have been prepared in accordance with International Financial Reporting Standards 
(“IFRS”) and International Financial Reporting Interpretations Committee (“IFRIC”) interpretations, as adopted by the European 
Union and the Companies (Jersey) Law 1991. As at the year end, these are the standards, subsequent amendments and related 
interpretations issued and adopted by the International Accounting Standards Board (“IASB”) that have been endorsed by the 
European Union.

These financial statements are prepared on a going concern basis as explained on page 34 of the directors’ report, under the 
historical cost convention.

The preparation of financial statements in conformity with IFRSs requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process of applying the company’s accounting policies. The areas involving 
a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, 
are disclosed in note 3 of the consolidated financial statements.

A summary of the more important policies adopted in dealing with items that are considered material to the company and are 
not specifically included in the policies in the notes to the consolidated financial statements are shown below. Further required 
disclosures are included in note 1 of the consolidated financial statements on page 59.

Income
Dividend income is recognised when the right to receive payment is established.

Investments
Investments are accounted for at cost unless there is evidence of a permanent diminution in value, in which case they are 
written down to their estimated realisable value. Any such provision, together with any realised gains and losses, is included in the 
statement of comprehensive income.

boohoo group plc is required to recognise share-based payment arrangements involving equity instruments where boohoo group 
plc has remunerated those providing services to the entity in this way. boohoo group plc makes contributions to boohoo.com UK 
Limited equal to the charge for the share-based payment arrangement, which is reflected as an increase in boohoo group plc’s 
investment in boohoo.com UK Limited.

Significant estimates and judgements
The preparation of financial statements in conformity with IFRS as adopted by the EU requires management to make judgements, 
estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and 
liabilities. The estimates and assumptions are based on historical experience and various other factors believed to be reasonable 
under the circumstances. Actual results could differ from these estimates and any subsequent changes are accounted for when 
such information becomes available. The judgements, estimates and assumptions that are the most subjective or complex are 
discussed below:

Impairment of investment
The impairment of the carrying value of the investment in subsidiaries is calculated using forward-looking assumptions of profit 
growth rates, discount rates and timeframes, which require management judgement and estimates that cannot be certain.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC2  DIRECTORS’ EMOLUMENTS AND STAFF COSTS
Directors’ emoluments and pension payments are detailed in the directors’ remuneration report on page 45. Directors’ 
emoluments incurred by the parent company are as follows:

Short-term employee benefits 

3  TAXATION

Analysis of credit in year
Current tax on income for the year 
Adjustments in respect of prior year taxes 

Tax on loss on ordinary activities 

2019 
£000 

2,628 

2019 
£000 

(275) 
1 

(274) 

85

2018
£000

1,832

2018
£000

(122)
(68)

(190)

The total tax charge differs from the amount computed by applying the blended UK rate of 19% for the year (2018: 19.08%)  
to loss before tax as a result of the following:

Loss on ordinary activities before tax 

Loss before tax multiplied by the standard blended rate of corporation tax of the UK of 19% (2018: 19.08%) 
Effects of:
Expenses not deductible for tax purposes 
Adjustments in respect of prior year taxes 

Tax on loss on ordinary activities 

(1,482) 

(282) 

7 
1 

(274) 

(1,130)

(216)

94
(68)

(190)

The company’s profits for this financial year are taxed at an effective UK rate of 19%. There is no tax payable in Jersey.

4  INVESTMENTS

Cost
Balance at 1 March 2017 
Additions 

Balance at 28 February 2018 
Additions 

Balance at 28 February 2019 

Impairment
Balance at 1 March 2017 
Balance at 28 February 2018 

Balance at 28 February 2019 

Net book value
At 28 February 2017 
At 28 February 2018 

At 28 February 2019 

Investments 
£000 

Capital
contribution 
£000 

521,223 
– 

521,223 
– 

521,223 

218,000 
218,000 

218,000 

303,223 
303,223 

303,223 

2,738 
2,113 

4,851 
4,121 

8,972 

– 
– 

– 

2,738 
4,851 

8,972 

Total 
£000

523,961
2,113

526,074
4,121

530,195

218,000
218,000

218,000

305,961
308,074

312,195

The capital contribution represents the value of the share-based payment charges that are expensed in the subsidiary’s financial 
statements for shares issued under the share option schemes in the company.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
86

NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
(FORMING PART OF THE FINANCIAL STATEMENTS)

4  INVESTMENTS CONTINUED
At 28 February 2019 the company’s subsidiaries were as follows:

Name of company 

Principal activity 

Country of 
incorporation 

Address 

Percentage
ownership

ABK Limited 
boohoo.com UK Limited 
Boo Who Limited 
boohoo.com USA Limited 
boohoo.com USA Inc 
boohoo.com Australia Pty Ltd 
boohoo France SAS 
PrettyLittleThing.com Limited 

Holding company 
Trading company 
Dormant company 
Dormant company 
Marketing office 
Marketing office 
Marketing office 
Internet fashion retail 

Jersey 
UK 
UK 
UK 
USA 
Australia 
France 
UK 

21Three Clothing Company Limited  Dormant company 

UK 

PrettyLittleThing.com USA Inc 
Nasty Gal Limited 
Nasty Gal.com USA Inc 
Shanghai Wasabi Frog Boohoo Ltd 

Marketing office 
Trading company 
Marketing office 
Dormant company 

USA 
UK 
USA 
China 

100%
100%
100%
100%
100%
100%
100%

12 Castle St, St Helier, Jersey 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
49-51 Dale St, Manchester 
8431 Melrose Pl, Los Angeles 
468 St Kilda Road, Melbourne 
15, rue Bachaumont, Paris 
Wellington Mill, Pollard Street East,  
Manchester 
Wellington Mill, Pollard Street East,  
66%
Manchester 
66%
1209 Orange Street, Delaware 
49-51 Dale St, Manchester 
100%
6600 W Sunset Boulevard, Los Angeles  100%
100%
49-51 Dale St, Manchester 

66%

The accounting reference date of all subsidiaries of boohoo group plc is 28 February, except for Shanghai Wasabi Frog Boohoo Ltd 
which has an accounting reference date of 31 December due to Chinese statutory requirements.

5   OTHER RECEIVABLES

Prepayments and accrued income 
Receivable from subsidiary undertaking 

2019 
£000 

189 
60,075 

60,264 

2018
(restated)
£000

137
63,021

63,158

The fair value of other receivables is not materially different to their carrying value. The directors believe that the receivable from 
the subsidiary undertaking of £60,075,000 as at 28 February 2019 is fully recoverable.

6   OTHER PAYABLES

Accruals and deferred income 

The fair value of other payables is not materially different to their carrying value. 

2019 
£000 

36 

2018
£000

36

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7   SHARE CAPITAL

1,163,143,830 authorised and fully paid ordinary shares of 1p each (2018: 1,149,574,495) 

87

2019 
£000 

11,631 

2018
£000

11,496

During the year, a total of 13,574,314 shares were issued under the share incentive plans (2018: 3,451,205). On 7 June 2017, 
22,727,273 shares were issued in a private placing of shares, raising £50 million. On 27 February 2019, 31,223 new ordinary shares 
were issued to non-executive directors as part of their annual remuneration (2018: 35,224).

8   RELATED PARTY TRANSACTIONS
During the year, the company entered into transactions in the ordinary course of business with related parties as follows:

Costs recharged by subsidiary undertakings 
Interest recharged to subsidiary undertakings 

2019 
£000 

(4,140) 
1,547 

(2,593) 

2018
£000

(2,975)
1,117

(1,858)

Administrative expenses incurred by boohoo.com UK Limited on behalf of the company were recharged to the company and 
interest on the company’s loan to boohoo.com UK Limited was recharged at commercial rates to boohoo.com UK Limited.

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
88

FIVE YEAR GROUP STATEMENT OF COMPREHENSIVE INCOME – UNAUDITED

Revenue 
Cost of sales 

Gross profit 
Distribution costs 
Administrative expenses 
Other income 

Operating profit 
Net finance income 

Profit before tax 
Taxation 

Profit for the year 

Other comprehensive income/(expense)  
for the year, net of income tax
Net fair value gain/(loss) on cash flow hedges 

Total comprehensive income for the year 

Total comprehensive income attributable to:
Equity attributable to owners of the parent 
Non-controlling interests 

Total equity 

Earnings per share
Basic 
Diluted 

2015 
£000 

139,851 
(54,806) 

85,045 
(30,653) 
(43,814) 
– 

10,578 
490 

11,068 
(2,663) 

8,405 

802 

9,207 

9,207 
– 

9,207 

0.75p 
0.74p 

2016 
£000 

195,394 
(82,483) 

112,911 
(45,501) 
(53,756) 
1,392 

15,046 
628 

15,674 
(3,236) 

12,438 

2017 
£000 

2018 
£000 

294,635 
(133,806) 

579,800 
(273,445) 

160,829 
(66,849) 
(68,534) 
4,862 

30,308 
637 

30,945 
(6,284) 

306,355 
(126,757) 
(137,072) 
159 

42,685 
628 

43,313 
(7,313) 

24,661 

36,000 

2019
£000

856,920
(387,926)

468,994
(207,083)
(203,470)
239

58,680
1,176

59,856
(12,397)

47,459

(5,661) 

6,777 

(6,747) 

17,914 

19,497 

55,497 

(108)

47,351

6,777 
– 

6,777 

1.11p 
1.10p 

17,711 
203 

17,914 

51,149 
4,348 

55,497 

37,664
9,687

47,351

2.19p 
2.16p 

2.78p 
2.71p 

3.27p
3.22p

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC 
 
 
FIVE YEAR GROUP STATEMENT OF FINANCIAL POSITION – UNAUDITED

Non-current assets 
Current assets 

Total assets 

Equity attributable to the owners of the parent 
Non-controlling interest 
Current liabilities 
Non-current liabilities 

2015 
£000 

15,461 
70,031 

2016 
£000 

26,227 
84,081 

2017 
£000 

72,190 
116,933 

2018 
£000 

111,795 
215,092 

85,492 

110,308 

189,123 

326,887 

66,373 
– 
19,119 
– 

73,427 
– 
36,271 
610 

96,518 
3,978 
74,425 
14,202 

204,018 
8,761 
104,394 
9,714 

Total liabilities, capital and reserves 

85,492 

110,308 

189,123 

326,887 

89

2019
£000

143,453
296,323

439,776

251,338
19,064
162,093
7,281

439,776

FIVE YEAR GROUP CASH FLOW STATEMENT – UNAUDITED

Net cash generated from operating activities 
Net cash used in investing activities 
Net cash generated from/(used in) financing activities 

Net movement in cash and cash equivalents 
Opening cash and cash equivalents 

Closing cash and cash equivalents 

2015 
£000 

12,161 
(7,798) 
44,372 

48,735 
5,411 

54,146 

2016 
£000 

17,456 
(12,990) 
(331) 

4,135 
54,146 

58,281 

2017 
£000 

29,491 
(29,406) 
11,964 

12,049 
58,281 

2018 
£000 

69,014 
(45,772) 
49,003 

72,245 
70,330 

70,330 

142,575 

2019
£000

101,562
(45,559)
(706)

55,297
142,575

197,872

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCSTRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS 
 
 
 
 
90

SHAREHOLDER INFORMATION

REGISTERED ADDRESS OF 
COMPANY
Registered in Jersey, number 114397

12 Castle Street
St Helier
Jersey
JE2 3RT

HEAD OFFICE
49-51 Dale Street
Manchester
M1 2HF

COMPANY SECRETARY
Keri Devine

CORPORATE WEBSITE
www.boohooplc.com

NOMINATED ADVISOR  
AND JOINT BROKER
Zeus Capital
82 King Street 
Manchester 
M2 4WQ

Berkeley Square
Mayfair
London
W1J 6HE

JOINT BROKER
Jefferies Hoare Govett
Vintners Place 
68 Upper Thames Street 
London 
EC4V 3BJ

INDEPENDENT AUDITORS
PricewaterhouseCoopers LLP
No.1, 1 Hardman Street
Manchester
M3 3EB

SOLICITORS
TLT LLP
3 Hardman Square
Manchester
M3 3EB

Pannone Corporate LLP
378-380 Deansgate
Manchester
M3 4LY

Ogier
Ogier House
The Esplanade
St Helier
Jersey
JE4 9WG

FINANCIAL PR
Buchanan
107 Cheapside
London
EC2V 6DN

COMPANY REGISTRARS
Link Asset Services (Jersey) Limited
12 Castle Street
St Helier
Jersey
JE2 3RT

PRINCIPAL BANKERS
HSBC Bank
4 Hardman Square
Spinningfields
Manchester
M3 3EB 

ANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLCANNUAL REPORT AND ACCOUNTS 2019 / BOOHOO GROUP PLC

Design and Production
www.carrkamasa.co.uk

This report is printed on materials which are FSC® certified  
from well-managed forests.

These materials contain ECF (Elemental Chlorine Free)  
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STRATEGIC REPORTGOVERNANCEFINANCIAL STATEMENTS12 CASTLE STREET
ST HELIER
JERSEY JE2 3RT UK