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Gfinity Plc

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FY2019 Annual Report · Gfinity Plc
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Gfinity plc
Annual Report &  
Financial Statements
2019

1

GFINITY plc |  Annual Report & Financial Statements 20192

GFINITY plc |  Annual Report & Financial Statements 2019Contents

STRATEGIC REPORT 

Directors, Secretary and Advisers

Period Highlights

Gfinity At A Glance

Executive Chairman’s Report

Chief Financial Officer’s Report

Principal Risks and Uncertainties

GOVERNANCE

Corporate Governance Report

Board of Directors

Board Composition and Performance

Directors’ Remuneration Report

Directors’ Report

Statement of Directors’ Responsibilities

FINANCIAL STATEMENTS 

Independent Auditor’s Report 

Group Statement of Profit and Loss  

Group Statement of Comprehensive Income  

Group Statement of Financial Position 

Company Statement of Financial Position 

Group Statement of Changes in Equity 

Company Statement of Changes in Equity 

Group Statement of Cash Flows 

Company Statement of Cash Flows  

Notes to the Financial Statements

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GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
 
 
 
 
 
 
Annual Report & Financial Statements 2019
STRATEGIC REPORT

GFINITY plc |  Annual Report & Financial Statements 2019

STRATEGIC REPORT
Directors, Secretary and Advisers

The Board of Directors
Garry Cook 
(Executive Chairman)

Legal Advisers
Corporate 
Fladgates

Graham Wallace  
(Global Chief Operating Officer)

16 Great Queen Street 
London WC2B 5DG

Commercial 
Onside Law 
642A Kings Road 
Fulham 
London SW6 2DU

Registrars
Link Asset Services 
The Registry 
34 Beckenham Road  
Beckenham 
Kent BR3 4TU

Financial Public Relations
Teneo 
5th Floor, 6 More London Place 
London SE1 2DA

Registered Number

08232509

Neville Upton  
(Founder)

Jonathan Hall  
(Chief Financial Officer) 

John Clarke  
(Global Brand and Marcomms Officer)

Preeti Mardia  
(Non-Executive Director)

Andy MacLeod  
(Non-Executive Director)

Company Secretary
Jonathan Hall

Registered Office 

35 New Bridge Street 
London EC4V 6BW

Nominated Adviser  
and Broker
Allenby Capital Ltd 
5 St Helen’s Place, 
London EC3A 6AB

Independent Auditors
Rees Pollock 
Chartered Accountants 
35 New Bridge Street 
London EC4V 6BW

6

GFINITY plc |  Annual Report & Financial Statements 2019STRATEGIC REPORT
Period Highlights

“Strong revenue growth driven 
by strategic partnerships and 
new account wins”

£7.9m

Revenue

Financial highlights
 ■ Revenue growth of above 80% for the second  

consecutive year 

 ■ Gross profit of £1.0m (2018: loss of £3.4m), driven by 
strategic focus on delivery of higher margin esports 
solutions for key partners 

 ■ Demonstration of good operating leverage with opex 
relatively stable despite rapid growth in the business

 ■ Reduction of 30% in adjusted operating loss1 to £8.6m 

with further reductions expected in 2019/20 financial year 

 ■ Net cash of £0.6m at year end, supplemented by 

completion of £5.25m capital raise in July 

 ■ Robust pipeline of new opportunities

 ■ On track to reach breakeven Adjusted EBITDA2 target  

by 2021

Business Highlights
 ■ Refocused business on Strategic Client Management 

model 

 ■ Strengthened leadership team bringing expertise to 

maximise opportunities with all key stakeholder groups  

 ■ Continued growth in strategic partnerships with largest 

games publishers  

 – Appointed by Activision Blizzard to host Call of Duty 

World League.  

 – Hosted five events for EA Sports as part of the EA 

SPORTS FIFA 19 Global Series 

 – Renewed partnership with Formula 1 to deliver 
Season 3 of the F1 New Balance Esports Series

 ■ Selected by new strategic partners cementing Gfinity’s 

position as a leading provider of unique esports solutions  

 – Appointed by the Premier League to become the 
Tournament Operator of the inaugural ePremier 
League

 –

Selected by TRUXTUN Capital to be the primary 
consulting and programme management partner for 
the Esports Wega World Cup 2022.  

 – HP’s gaming brand HP Omen selected Gfinity as 

the production partner for esports show The Esports 
Report, Season 2

 – Engaged by IndyCar to provide strategic consultancy 

in development of esports

82.3%

Revenue Growth

£1.0m

Gross Profit

30%

Reduction 
in adjusted 
operating loss

On track 
to meet 
targets 

Post-Period Highlights
 ■ Continued selection of Gfinity by world’s biggest brands 

to provide unique esports solutions 

 –

Selected to partner with Amazon to design, develop 
and deliver The Twitch Prime Crown Cup, a global 
celebrity gaming exhibition

 – Reappointed by the Premier League as Tournament 

Operator for the second ePL

 –

Selected as production partner by Formula 1 to create 
an online TV show “Making of an esports champion”

 ■ Rapid growth of Gfinity’s unique community organically 
reaching more than 20 million gamers, generating new 
recurring revenue streams

 ■ Successful completion of £5.25m capital raise in July to 

fund future growth and strengthen commercial capabilities 

1

2

Adjusted operating loss is before interest, tax, depreciation, amortisation, impairment and the share-based payment expense.

Adjusted EBITDA is earnings before interest, tax, depreciation, impairment, amortisation and the share-based payment expense.

7

GFINITY plc |  Annual Report & Financial Statements 2019STRATEGIC REPORT
Gfinity At A Glance

About Gfinity
Gfinity is a world leading esports business. Created by gamers for 
the world’s 2.2 billion gamers, Gfinity has a unique understanding 
of this fast-growing global community.  It uses this expertise 
to provide both advisory services and to design, develop and 
deliver unparalleled experiences and winning strategies for game 
publishers, sports rights holders, commercial partners and media 
companies.

Gfinity connects its partners with the esports community in 
authentic and innovative ways. This consists of on and off-
line competitions and industry leading content production. 

Partnerships include EA SPORTS, Activision Blizzard, F1 Esports 
Series and the Forza Racing Championship.

Gfinity connects directly with competitive gaming consumers 
through its growing community of gamers on its own platforms; 
Gfinity esports and RealSport101.

All Gfinity services are underpinned by the Company’s proprietary 
technology platform delivering a level playing field for all 
competitors and supporting scalable multi-format leagues, ladders 
and knock out competitions.

What we do

Esports Solutions

Creating long term, new business verticals in the virtual world

Our Approach

Strategic Client Management
Design; Develop; Deliver

What We Deliver

Online/offline 
competitions

Tournament

Live & 
ancillary 
content

Competitive 
gaming 
entertainment

Build 
community & 
engagement

Advisory 
services

Our Difference

Holistic 
solution 
development

Consumer 
insights

Proprietary 
tech platform

Tribe

World class 
production

Long term 
value creation

8
8

GFINITY plc |  Annual Report & Financial Statements 2019Growth of esports

2.2 Billion
People globally who 
play video games

395 Million
Global number of 
players & enthusiasts 
in 2018

737
The number of major 
global Esports events 
in 2018

$151 Million
Prize money broke $150 
million mark for the 
first time in 2018

$1.80 Billion
Projected Esport 
revenue by 2022

32%
Global Esports revenue 
increase duing 2018

Source: Newzoo Global Esports Market Report 2019

Uniquely positioned
Gfinity’s value is unparalleled in creating 
compelling experiences for next generation of 
digital consumers. The fragmented ecosystem 
requires end-to-end esports solutions to build 
large sustainable new revenue streams.

Publishers 
Esports platform and expertise that  
drives engagement and profitability

Media  
Access to proven esports and 
entertainment formats engaging  
a young audience

Sports Rights Holders  
Solutions that future proof franchise, 
connecting with valuable and hard  
to reach demographics

Consumers 
Ability to play, compete, be part  
of communities, and be entertained  
by engaging content 

Brands 
Solutions that deliver memorable 
experiences and connects hard to  
reach younger consumers

Publishers

Media

Sports 
Rights 
Holders

Consumers

Brands

9

GFINITY plc |  Annual Report & Financial Statements 2019STRATEGIC REPORT
Executive Chairman’s Report

“Gfinity is uniquely 
positioned in the gaming 
community and has proven 
itself to be a trusted partner”

In the past 12 months we have confirmed 
Gfinity’s position as a leading international 
esports business and trusted independent 
partner of some of the world’s leading 
publishers, rights holders and brands. The 
esports and competitive gaming sector 
has continued to grow. Its complexity and 
fragmented nature mean it is a consumer 
market like no other. Gfinity is uniquely 
positioned in the gaming community and 
has proven itself to be a trusted provider 
in the fragmented esports ecosystem, 
designing, developing and delivering 
tailored esports solutions that are helping 
to create long-term, new business verticals 
in the virtual world for its clients and 
partners.

During the year the Company’s leadership 
team has refocused the business around 
a Strategic Client Management model 
which has helped build a robust pipeline 
of new commercial opportunities, whilst 
at the same time enabling us to deepen 
relationships with a number of our strategic 
partners. This revamped growth strategy 
has delivered a solid financial performance 
with revenue growth of over 80% for the 
second year in a row and the focus on 
higher margin business and discipline 
on costs, has contributed to a 30% 
improvement in the adjusted operating 
loss.

In what has been an incredibly busy 
year, we have performed in line with our 
expectations and remain confident that the 
Company is well on the way to its stated 
target of breakeven Adjusted EBITDA  
by 2021. 

The consumer always decides
There are currently 2.2 billion gamers 
globally. Roughly 900 million of them are 
what we call engaged gamers. These are 
male and female players, predominantly 
under the age of 35 and who love esports 
and competitive gaming. This is not a 
homogenous group. They have different 
aspirations and motivations. They play and 
consume content at a level that surpasses 
anything seen before in traditional sports. 
In recent months we have invested in 
and deepened our understanding of 
this young and typically hard to reach 
group, developing proprietary gamer 
segmentation profiles. In the hands of our 
in-house gamer experts this is enabling 
us to deliver insight led and targeted 
solutions for our partners and clients.

The hard to reach young gamer
We have seen the next wave of investment 
into the gaming segment coming from 
non-endemic brands. Global, household 
names who see competitive gaming as 
the answer to their business need to 
find a younger consumer base and give 
themselves a platform for future growth. 
They are looking for a trusted partner to 
help them navigate this new and exciting 
opportunity. Gfinity’s value is unparalleled 
in creating compelling experiences for this 
next generation of digital consumers. The 
fragmented esports ecosystem creates 
an opportunity for end-to-end esports 
solutions that can build large sustainable 

Garry Cook  
Executive Chairman

19 October 2019

10

GFINITY plc |  Annual Report & Financial Statements 2019new revenue streams. Gfinity’s unique 
position at the centre of this means that 
we are ideally placed to provide these 
solutions.  

Our evolving business model
Over the last year we started to evolve 
our financial model from one dominated 
by service provision, where Gfinity is 
contracted to create a solution which 
the business client then monetises, to a 
broader Partnership Model. This is where 
Gfinity and partners own or co-own a 
solution, create IP and then monetise it, 
sharing the commercial rights. Over time 
this model will become a key offering and 
contribution to the group. We have also 
seen a significant increase in the demand 
for Gfinity’s advisory services and the 
growth in our community building is also 
going to open up multiple new, recurring 
revenue streams.

Growth in strategic partnerships
We have deepened the relationships 
we have built over a number of years 
and delivered some memorable events. 
Activision Blizzard brought Call of Duty 
World League back to London and hired 
Gfinity to deliver what turned out to be 
one of the most talked about esports 
events the UK has ever seen, with sold 
out signs at the Copper Box Arena, epic 
game play and an electric atmosphere 
generated by thousands of fans. EA Sports 
chose Gfinity to host five events as part of 
EA SPORTS FIFA 19 Global Series. While 
for Formula 1 we completed Season 2 of 

the Formula 1 Esports Series and we have 
been reappointed for Season 3.

Adding new strategic partners  
Gfinity’s uniquely strong reputation 
has led to us securing a number of 
new partnerships. The Premier League 
appointed Gfinity as Tournament Operator 
of the inaugural ePremier League. It 
proved to be a major success, helped 
by the first ever final in March being 
contested by Liverpool and Manchester 
United. We also entered into a partnership 
with TRUXTUN Capital to be the primary 
consulting and programme management 
partner for the Qatar Esports WEGA 
Global Games. This promises to be an 
amazing series of events that is going 
to further extend the reach of top-level 
gaming across the globe. We were also 
appointed by HP Omen as production 
partner for The Esports Report Season 
2, which spanned six episodes and has a 
worldwide reach.

Gfinity’s growing gamer 
community and media assets
To deliver smart and effective esports 
solutions it was clear that we would benefit 
from building a robust community. In April 
2018 Gfinity acquired RealSport101, a 
dynamic news portal covering multiple 
sports, traditional and virtual. During the 
year we refocused the RealSport101 web 
and social channels 100% on esports news 
and features, adding writers, broadening 
the games covered and serving content 
at optimum times for both the UK and US 

markets. Concurrently we have expanded 
the reach of gfinityesports.com and its 
social channels. Gfinity now has a large and 
growing community and features in the 
daily news and entertainment gathering 
habits of millions of esports fans. It is now 
a credible and valuable Media Distribution 
Channel, reaching over 20 million gamers, 
creating new, scalable and recurring 
revenue streams. From ad serving to site 
takeovers and content sponsorships, 
publishers and brands now have a dynamic 
route to reach and engage with young 
gamers. In addition, our gamer community 
enables us to continually stay on top of 
trends, allowing us to create even more 
focused solutions for our clients and 
partners.

Elite Series
Over the last few months we took the 
decision to review the Elite Series, to 
relook, reimagine and relaunch it when 
we have a model that delivers on the 
strict financial metrics that we have set 
ourselves. The Elite Series delivered 
significant value to the business, 
showcasing our tournament and content 
creation abilities and driving multiple new 
commercial relationships. It also became a 
creative hot house that allowed us to trial 
formats that had never been seen before, 
a number of which have now become 
common practice for publisher-driven 
global esports programmes. We plan to 
re-launch the Elite Series with a new format 
when we have finalised the proposition 
that works for all stakeholders.

11

GFINITY plc |  Annual Report & Financial Statements 2019Investing in talent
Gfinity has an outstanding team of gaming 
experts and professionals. In the last year 
we complemented the existing team 
with the appointment of two seasoned 
professionals in Graham Wallace as 
Global Chief Operating Officer and John 
Clarke as Global Brand and Marcomms 
Officer. We have continued to add talent 
that now gives us a unique blend of 
capabilities across gaming, technology, 
production, marketing, community 
building, commercial and operations. 
This broad skill set makes us invaluable to 
any organisation looking to connect with 
young gamers. In April we brought the 
Gfinity family under one roof, moving to 
an open plan office in Hammersmith that 
facilitates collaboration and co-creation.  
We see the benefits of this move on a 
daily basis.

CSR
We are delighted to have been able 
to once again support the Digital 
Schoolhouse Esports Tournament initiative. 
It is inspiring to see young people come 
together around gaming, to compete, 
to socialise and to grow. Negative 
stereotypes continue to exist around 
gaming but when you see young people 
taking part in this project you can see 
how gaming can be a force of good in our 
communities. We are exploring ways to 
take our partnership to another level and 
utilise gaming to assist those children who 
are currently underachieving at school.

Outlook
We made good progress in the last year 
and the Company’s strategic plan is now 
well embedded in the business. Our 
focus on a Strategic Client Management 
model has enabled us to deepen existing 
relationships and build a robust pipeline 
of exciting new opportunities. We are on 
the pathway to breakeven on an Adjusted 
EBITDA3 basis within the next two years 
and continue to target a long-term group 
gross margin of 30-40% and an Adjusted 
EBITDA margin in the range of 15-25% on 
a normalised basis.

In closing
Gaming is an integral part of the way 
young people now live their lives. 
Digitisation has changed the way they 
socialise and engage. They have said 
no to passive entertainment and yes to 
interactive entertainment. I am excited 
about what the future holds and the 
positive role that Gfinity is playing, and 
will continue to play, in igniting an esports 
revolution. Our business is at an inflection 
point. We are at the epicentre of the 
fragmented esports ecosystem, trusted to 
deliver high impact esports solutions to an 
ever-growing list of organisations looking 
to connect with young gamers. After a 
year of great progress and with exciting 
opportunities ahead, I would like to say 
thank you to our partners for their support 
and to all the Gfinity team for their passion 
for what they do. I am inspired daily.

“We are at the epicentre of the 
fragmented esports ecosystem, trusted 
to deliver high impact esports solutions 
to an ever-growing list of organisations 
looking to connect with young gamers”

3

Adjusted EBITDA is earnings before interest, tax, depreciation, impairment, amortisation and the share-based payment expense.

12

GFINITY plc |  Annual Report & Financial Statements 201913

GFINITY plc |  Annual Report & Financial Statements 2019STRATEGIC REPORT
Chief Financial Officer’s Report

“Revenue of £7.9m represented a 
year on year increase of over 80% 
for a second consecutive year”

Summary
The year to 30 June 2019 was a period 
of strong growth for the business. I am 
pleased to be able to report on an 82% 
increase in revenue, a move to a gross 
profit position and good cost discipline. 
Overall this has enabled us to deliver 
a 30% improvement in the adjusted 
operating losses. 

Revenue of £7.9m (2018: £4.3m) 
represented a year-on-year increase 
of over 80% for a second consecutive 
year, reflecting both the value of our 
investments in people, products and 
technology in  recent years and the 
strength of our strategic account 
relationships with a blue chip client base, 
who continue to look to Gfinity for their 
esports solutions.

Revenue growth and an improved product 
mix delivered a gross profit of £1.0m 
(2018: loss of £3.4m), driven by the growth 
in strategic partnership solutions, coupled 
with a reduced investment in Gfinity 
owned content. Notwithstanding the 82% 
revenue growth and a £4.5m improvement 
at a gross profit level, administrative 
expenses (adjusted to remove the impact 
of certain non-cash items, specifically 
the share option charge, depreciation, 
amortisation and impairment of intangible 
assets) increased by 10%, to £9.6m. This 
increase reflected the full year impact of 
cost increases during the previous financial 
year, with expenses remaining flat on a 
month on month basis throughout the year 
to 30 June 2019.  This demonstrates the 

strong operating leverage capability in the 
business.  

Year-end cash of £0.6m (2018: £3.7m) was 
in-line with expectations and was boosted 
by strong cash collection following the 
year end. This was supplemented at the 
end of July 2019 by the completion of an 
oversubscribed fundraise, raising a further 
£5.25m (gross) with strong support from 
both new and existing investors, leaving 
the business well positioned as it moves 
into the 2019/20 financial year.

Revenue and cost of sales
Revenue of £7.9m represented another 
year of strong growth, driven principally 
by growth in both the size and number 
of Gfinity’s strategic client relationships. 
While relationships with existing major 
partners, including Microsoft, EA Sports 
and F1 continued to build, we were also 
delighted to commence new programmes 
with Premier League, IndyCar and 
TRUXTUN Capital. The new programmes 
with IndyCar and TRUXTUN Capital 
demonstrate Gfinity’s capability to deliver 
strategic consultancy programmes around 
the esports sector.  The consultancy 
programme is a higher margin revenue 
stream, which we expect to grow 
significantly through the 2019/20 financial 
year and in the medium-term and we 
expect it to contribute approximately 10% 
of group revenues over time.

Revenue from Gfinity Elite Series grew 89% 
to £1.5m, with the net investment required 
reducing significantly to £0.4m, reflecting 

Jonathan Hall   
Chief Financial Officer

19 October 2019

14

GFINITY plc |  Annual Report & Financial Statements 2019(gross) with strong support from both new 
and existing investors, leaving the business 
well positioned going into the 2019/20 
financial year.

Financial outlook
Our results represent a significant step 
along the path towards the Company’s 
target of reaching our breakeven Adjusted 
EBITDA target by 2021..  

Strong revenue growth at an improving 
gross margin is expected to continue, 
driven by: 

 ■ The development of the Company’s 
strategic consultancy programme;

 ■ Sponsorship and advertising relating 
to Gfinity’s rapidly growing gamer 
community;

 ■ Continuing growth in the esports 

solutions business with major strategic 
accounts; and

 ■ Growth in the value of shared 

commercial rights attached to these 
esports programmes, as more and 
more brands, rights holders, publishers 
and media companies seek to reach 
the growing audience of esports 
consumers.  

Administrative expenses will remain tightly 
controlled, meaning that this improving 
gross profit will pass through to the bottom 
line. 

The Company continues to target a long-
term group gross margin of 30-40% and an 
Adjusted EBITDA margin in the range of 
15-25% on a normalised basis.

both the increase in revenue and the fact 
that only one season was delivered during 
the year, compared to three in the prior 
year.  This product has gained significant 
traction in the industry, however, over the 
past two years it has also drawn on a lot 
of resources from Gfinity’s business.  We 
are currently looking at restructuring this 
property, with a view to relaunching it in a 
revised format, with stronger commercial 
performance.

Revenue from esports programmes with 
our strategic partnerships also grew 
strongly in the year, increasing 81% to 
£6.4m, delivering gross profit of £1.4m 
at a margin of 21.9%. This margin was 
strengthened during the year through 
the inclusion of Gfinity’s first strategic 
consultancy projects. It also included an 
increasing proportion of programmes 
in which Gfinity retained a share of the 
commercial rights to the programmes, 
alongside a simple delivery fee.

Over the next two years we expect gross 
margins to strengthen significantly, driven 
by the growth in strategic consultancy 
income, a strengthening of the margins 
across our service delivery work, growth 
in value of the commercial rights for our 
esports programmes and the increase in 
advertising and sponsorship income for 
access to the rapidly growing Gfinity and 
RealSport communities. In the medium-
term, we expect gross margins to achieve a 
target blended level of 35%-40%.

Administrative Expenses
Administrative expenses, excluding non-
cash items4, amounted to £9.6m (2018: 
£8.8m). This 10% year-on-year increase 
is relatively low in the context of revenue 
growth of 82%, demonstrating the 
scalability of the current business and also 
a reprioritisation of resources throughout 
the year to the areas driving the greatest 
value. The small increase reflects the 
full year impact of the uplift seen during 
2017/18, which itself was driven by the 
targeted recruitment of certain high 
calibre individuals. Actual underlying 
administrative expenses on a month-
on-month basis have remained constant 
throughout the year.

Full administrative expenses for the year 
include an impairment charge of £0.4m 
(2018: £0), in respect of revenues attached 
to specific account relationships held 
in CEVO.  While overall revenue across 
the group has grown strongly, in line 

with expectations, the intangible asset 
created on acquisition of CEVO related 
to a specific company relationship from 
which revenues declined on a year on 
year basis.  In line with IFRS requirements 
an impairment charge was therefore 
recognised in respect of this relationship.

Operating loss
Adjusted operating loss5 for the full year 
was £8.6m (2018: £12.2m), representing 
a year-on-year improvement of 30%.  
We expect to see a further significant 
improvement in 2019/20, before we reach 
our breakeven Adjusted EBITDA target  
by 2021. 

Share of loss in associates
Esports Awards Ltd, in which Gfinity 
holds a 33% investment, continues to 
make strong progress as it builds an 
industry leading awards event for the 
esports sector. The November 2018 event 
attracted a global audience of over three 
million viewers, with more than 300,000 
people registered and  casting 3.3 million 
votes between them over the respective 
award categories. This provides a strong 
base from which to drive content and 
sponsorship revenues in the medium-term, 
which we believe will create an investment 
property of real value for the group. 
Gfinity’s share of loss in Esports Awards Ltd 
in the year was £0.1m (2018: £0.1m).  

Gfinity Australia achieved some good 
early traction in terms of audience and 
commercial partners. However, the net 
cost required to deliver the programme 
remained high in relation to the size of the 
local market. As a result, in August 2019, 
both Gfinity and the majority shareholder 
(HT&E plc) announced that the venture 
would be wound down, ceasing all 
operations by December 2019. The net 
loss from this venture during the year was 
£0.9m (2018: £0.3m).

Cash and cash equivalents
Year-end cash of £0.6m (2018: £3.7m) 
was in line with expectations. This figure 
was impacted by the phasing of invoicing 
on certain key projects, which resulted 
in a trade and other receivables balance 
of £2.3m at year end. A total of £1.8m 
of this balance was collected in the 
first three weeks of July 2019. This was 
supplemented at the end of the month 
by the completion of an oversubscribed 
equity fundraise, raising a further £5.25m 

4

5

Administrative expenses include £2.5m of non-cash items; depreciation £0.4m (2018: £0.4m), amortisation and impairment of intangibles £1.0m (2018: £0.4m) and share option charge £1.1m (2018: £0.4m).

Per note 4

15

GFINITY plc |  Annual Report & Financial Statements 2019STRATEGIC REPORT
Principal Risks and Uncertainties

Introduction
Gfinity’s long-term success will depend 
in large part on its ability to manage the 
key risks affecting the Company. Gfinity 
is an innovative business in a young and 
rapidly growing sector. In that context, the 
risks facing Gfinity can change quickly and 
the board recognises the importance of 
identifying key risks and ensuring that the 
right mitigation strategies are in place for 
managing them.

“Gfinity is an 
innovative  
business in a 
young and rapidly 
growing sector.”

Ultimate responsibility for managing 
risk lies with the board. Executive 
responsibility for retaining the register of 
risks and reporting on these to the board 
lies with the Chief Financial Officer and 
Company Secretary. Responsibility for the 
management of risks lies with different 
members of the Executive leadership team 
depending on the nature of the risk.

Gfinity distinguishes between strategic 
risks and operating risks. Strategic risks 
represent macro level matters, which may 
impact on the strategy of the Company. 
Operating risks reflect the ongoing 
challenges that the business may face in 
delivering on that strategy.

On a day to day basis, responsibility for 
managing strategic risks lies with the 
Executive Chairman.  Mitigation strategies 
and the emergence of new strategic 
risks are considered through the weekly 
strategic leadership team meetings, which 
he chairs.

Operational risks are the responsibility of 
the Global Chief Operating Officer and 
are considered at the weekly Operational 
Leadership team meeting, including 
the Chief Financial Officer and heads of 
respective operational and commercial 
departments.

In assessing its attitude to risk, directors 
aim to strike a balance between ensuring 
comprehensive processes and monitoring 
frameworks are in place, as would be 
expected of a publicly listed Company, 
while retaining the dynamism and 
innovation required to grow quickly within 
a rapidly developing and changing sector.

The directors believe the principal risks 
currently affecting the business are as 
outlined below:

16

GFINITY plc |  Annual Report & Financial Statements 2019STRATEGIC RISKS

Risk

Description

Mitigating Actions

Economic and Political Uncertainty

Intellectual property risk

Perception of video gaming

Uncertainty over the United Kingdom’s exit 
from the European Union, and what future 
trading arrangements may be put in place, 
have created a climate of economic and 
political uncertainty, which creates risks at 
both a strategic and operational level for 
Gfinity. At a strategic level, the uncertainty 
could create challenges with regards to 
capital availability and the desire of global 
publishers, rights holders and brands to 
deliver programmes in the UK.

Esports involves the use of intellectual 
property, typically owned by the publishers 
of the respective game titles.

Gfinity must consider the risk of changes 
in strategy of the intellectual property 
owners, resulting in certain games not being 
available for use by Gfinity in its esports 
properties, or fees being required for the 
use of intellectual property, which may 
present a challenge to Gfinity’s business 
model.

Some people view video gaming negatively, 
as something that promotes an unhealthy 
lifestyle and lack of social interaction.  There 
is a risk that this perception will provide a 
barrier to entry to commercial partners and 
broadcasters, presenting a risk to Gfinity’s 
business model.

Gfinity completed a fundraise shortly 
following the 2019/20 financial year end 
leaving the business well capitalised for 
the year ahead and in particular, providing 
financial certainty around the time currently 
scheduled for the United Kingdom’s 
departure from the European Union.

Gfinity has also diversified its service offering 
and the geographical base of its clients, 
providing services ranging from strategic 
consultancy to providing written and video 
content direct to a global community of 
esports fans. This has created a much 
smaller reliance on the delivery of global 
partner events from the UK. 

Gfinity’s brand and technology platform, 
together with the audience consuming 
Gfinity content, has been developed 
across multiple titles, ensuring there is no 
dependence on any single title.

Gfinity maintains strong relationships 
with multiple game publishers and has 
demonstrated the value it can bring to 
them in building communities and driving 
engagement around their games, which 
in turn drives revenues for the publishers 
through sales of the games themselves and 
in-game content.  As a result, a number of 
the major game publishers have become key 
clients of Gfinity.

Gfinity seeks to educate partners and the 
wider industry on the positive impact of 
gaming.  Esports provides a social platform 
for people to play and interact, in a highly 
accessible way.  Even at the top level, 
where teams and players are practicing 
for many hours per day, this will frequently 
be supplemented by fitness and nutrition 
programmes to keep players healthy.

17

GFINITY plc |  Annual Report & Financial Statements 2019STRATEGIC RISKS Continued...

Risk

Competition risk

Speed of revenue growth

Description

Mitigating Actions

There are currently very few companies 
globally that can deliver full end to end 
esports solutions and Gfinity has established 
a first mover advantage. As the market 
develops, however, there is a risk of new 
entrants coming into the market, or game 
publishers looking to bring the capability in 
house.

Gfinity’s unique capability comes from a 
combination of its proprietary platform, 
the cumulative knowledge and breadth 
of relationships of its experienced team, 
its deep understanding of the esports 
community, and the investment in its esports 
studio.

Gfinity continues to invest in these 
capabilities to retain a lead in the 
marketplace and to position itself such 
that any major new entrant to the esports 
market, or any major publisher looking to 
expand their esports offering, would be able 
to move more quickly by acquiring Gfinity 
than by trying to replicate these capabilities 
in house.

Gfinity operates in a pioneering sector.  
Directors believe, supported by market 
research, that the value of that sector is 
significantly below the level it should  
reach, given the size and level of 
engagement of the audience and the 
attractiveness of that demographic to 
broadcasters and commercial partners.  
Nonetheless, that growth may not be linear 
and that may present a risk to the speed of 
revenue growth.

The directors of Gfinity firmly believe that 
establishing a market leading position in the 
fast-growing esports sector is the best route 
to delivering significant long-term value 
to shareholders.   Nonetheless, in setting 
budgets and financial commitments, the 
board considers the short to medium-term 
pipeline of work available and  continues to 
liaise with key shareholders on an ongoing 
basis to ensure the availability of further 
funding if required.

18

GFINITY plc |  Annual Report & Financial Statements 2019OPERATIONAL RISKS

Risk

Description

Mitigating Actions

Economic and Political Uncertainty

Alongside the strategic risks that this 
uncertainty creates, it also presents a 
number of risks at an operational level, 
including access to equipment, attendance 
of players and talent at Gfinity events and 
matters of cross border billing and taxation.

Liquidity risk

Gfinity is currently a loss-making Company 
and as such, must ensure that it has sufficient 
capital available to deliver on its strategy.

While the future trading relationship 
between the United Kingdom and 
the European Union is undetermined, 
each department has undertaken a risk 
assessment, reviewing the potential impact 
of a worst case scenario ‘no deal’ Brexit.  
Should this event occur, the business will 
therefore be in a position to continue 
to deliver its services without a material 
disruption to operations.

Gfinity maintains a strong core group of 
investors but has also sought over recent 
fundraises to broaden this shareholder base, 
expanding its investment roadshows to new 
geographies and investigating opportunities 
with strategic investors, as well as financial 
institutions and private individuals. 

Access to key skills

Data security risk

Esports is a new sector and as such, the 
number of people with deep experience in 
developing and delivering esports solutions 
is limited.  Without access to this expertise, 
Gfinity would not be able to provide the 
depth of solutions to its client base, or build 
its own Gfinity “tribe”.

Gfinity places a high importance on 
succession planning within the business, 
ensuring that skills are not vested in a 
single individual.  This is built through 
development of existing staff, recruitment of 
certain key personnel and where appropriate 
through targeted acquisitions. 

Senior individuals are also incentivised 
through an employee option scheme, 
driving loyalty to the business. 

Gfinity has undertaken an in-depth review 
of its data policies and procedures, in 
conjunction with lawyers and data protection 
experts in response to recent data 
protection legislation.  

All user data held is in a secure and 
encrypted manner and is only used in 
compliance with all relevant legislation. 

Gfinity has built a large community 
of esports fans playing, watching and 
socialising through its own platform and 
those of CEVO and RealSport.  

Increasing levels of data protection 
regulation, including GDPR legislation, 
and ongoing cyber security risks, make it 
imperative that any data gathered through 
these platforms is collected, handled and 
protected in accordance with all relevant 
regulations.  Any failure to do so would 
significantly erode trust, both among 
the esports community and prospective 
commercial partners.

This report was approved by the board and signed on its behalf.

Garry Cook    
Executive Chairman

19 October 2019

19

GFINITY plc |  Annual Report & Financial Statements 2019Annual Report & Financial Statements 2019
GOVERNANCE

GFINITY plc |  Annual Report & Financial Statements 2019

GOVERNANCE
Corporate Governance Report

The board retains overall responsibility for 
ensuring strong corporate governance and 
is supported by the Audit, Nominations 
and Remuneration Committees.  This 
section provides further detail on the 
composition and conduct of business of 
the board and its respective committees, 
together with information on how they 
discharge their responsibilities.

Board of directors:

The Gfinity plc board is responsible for:

 ■ Setting the strategy across all Gfinity 

group companies;

 ■ Defining the business model and the 
financial framework within which the 
business must operate;

 ■ Setting and ensuring the 

implementation of the culture, to 
deliver success;

 ■ Designing and implementing controls 
and the risk management framework;

 ■ Ensuring communication with 

key stakeholders, including staff, 
shareholders, suppliers and customers; 

 ■ Appointing a senior Executive Team, 
capable of delivering on the defined 
strategy; 

 ■ Monitoring performance against the 
above areas and taking remedial 
actions as appropriate;

 ■ Ensuring availability of capital to deliver 

on the chosen strategy.

Chair’s statement  
on corporate governance:

“The Directors recognise the 
fundamental importance of 
good corporate governance 
in providing an efficient, 
effective and dynamic 
management framework to 
ensure that the Company is 
managed in the right way for 
the benefit of all shareholders 
over the medium to long-
term. In view of this, the board 
of Gfinity plc has chosen to 
apply the QCA Corporate 
Governance Code (the ‘QCA 
Code’) published by Quoted 
Companies Alliance. The 
QCA Code is a pragmatic and 
practical tool, which adopts a 
principles-based approach to 
corporate governance, which 
the directors of Gfinity believe 
is correct for Gfinity in its 
current stage of growth.

This section of the report 
provides further details on 
how Gfinity complies with 
these principles of good 
corporate governance.  
Further information can also 
be found on our investor 
website gfinityplc.com.”

Garry Cook  
Executive Chairman

22

GFINITY plc |  Annual Report & Financial Statements 2019GOVERNANCE
Board of Directors

GARRY COOK, EXECUTIVE CHAIRMAN

Appointed: 23rd November 2017

A leading sports executive, Garry has worked in a number of high-profile roles, including as CEO for Manchester City Football Club, President 
of Nike’s “Brand Jordan” and most recently as Head of Global Brand and International Market Development for the mixed martial arts 
organisation the Ultimate Fighting Championship (‘UFC’). In July 2016 it was announced that UFC had been sold to a consortium led by 
WME-IMG for a reported $4 billion. Garry joined the Gfinity board in November 2017 and became the Executive Chairman in May 2018.

GRAHAM WALLACE, GLOBAL CHIEF OPERATING OFFICER

Appointed: 12 July 2018

Graham, a Chartered Accountant, has held senior executive positions with leading sports and entertainment companies including Viacom Inc, 
MTV Networks Europe and IMG Media. He was Chief Financial Officer and latterly Chief Operating Officer at Manchester City FC, where he 
led the business transformation programme between 2009 and 2013. He joined Rangers FC as Chief Executive, where he helped to lead the 
rebuilding of the club following its exit from administration. Recently Graham has worked with several leading investment groups advising on 
strategic, operational and financial matters in a range of sports and media properties. Graham joined the Gfinity board in July 2018.

JOHN CLARKE, GLOBAL BRAND AND MARCOMMS OFFICER

Appointed: 18 September 2018

John Clarke is a business professional with more than 25 years of international experience gained working in and with leading global 
companies. John has worked for HEINEKEN N.V. where he held the positions of Head of Global Communications and Senior Commercial 
Director within Lagunitas Brewing Company, a 100% owned subsidiary of HEINEKEN N.V. Previously he held senior leadership, corporate 
affairs and marketing positions within The American Express Company and Burson-Marsteller Public Relations. John joined the board as a 
Non-Executive Director in September 2018 and was appointed Global Brand and Marcomms Officer in May 2019.

JONATHAN HALL, CHIEF FINANCIAL OFFICER

Appointed: 1 September 2014

Jon qualified as a Chartered Accountant with Arthur Andersen followed by a period of six years specialising in organisation and business 
process design with PA Consulting, a leading London based management consultancy firm.  He subsequently spent five years as a Finance 
Director of Saracens Ltd and the wider Premier Team Holdings Group, before joining Gfinity in August 2014 where he led the process of the 
Company’s admission to AIM.  As Chief Financial Officer Jon has responsibility for all aspects of finance and accounting, including financial 
planning, reporting and accessing capital to fund growth.

NEVILLE UPTON, FOUNDER

Appointed: 15 January 2014

After graduating at the London school of Economics, Neville joined Coopers & Lybrand where he qualified as a Chartered Accountant. 
Neville’s formative years were at Euromoney where he gained experience in Finance, M&A and various commercial projects. After a brief  
spell at The Decisions Group as Finance and Operations Director, in 1998 he established a call centre business, The Listening Company, which 
specialised in multichannel communication applications and high quality customer service solutions. The business was sold in 2011 to Serco 
for a sum in excess of £60 million, at which time it had a turnover of £82 million and employed 4,000 people. Neville co-founded Gfinity  
in 2012.

ANDY MACLEOD, INDEPENDENT NON-EXECUTIVE DIRECTOR

Appointed: 23 November 2017

Andy has extensive communications industry experience from a variety of senior roles with major carriers and technology vendors. Until 
recently he spent eleven years at Vodafone Group, firstly as Group Chief Networks Officer responsible for the operation of Vodafone’s 
telecoms networks world-wide, then as Chief Technology Officer for Verizon Wireless in the USA and finally as the Regional CTO for the 
thirteen Vodafone Operating Companies outside Europe. He has recently retired from corporate life and has a portfolio of NED and 
consulting roles. Andy has served on the boards of Verizon Wireless Inc, Vodafone Italy Spa and Indus Towers Ltd, as Deputy Chair of Idex 
ASA and is currently a Non-Executive Director of IQGeo, an AIM listed geolocation software Company.  He holds a degree in Materials 
Science from Oxford University, an MBA from Warwick Business School and is a Fellow of the Royal Academy of Engineering. Andy joined the 
Gfinity board in November 2017.

PREETI MARDIA, INDEPENDENT NON-EXECUTIVE DIRECTOR

Appointed: 23 November 2017

Preeti Mardia has diverse end-to-end operational management and commercial expertise across Electronics, Telecoms, Aerospace and FMCG 
sectors. Preeti is a Board Director with ThinFilm Electronics ASA, a global leader in printed electronics technology, and a Non-Executive 
Director of Maistro plc. Prior to the position of Senior Vice President Operations held at IDEX ASA, she was Vice President Operations for 
Axxcss Wireless UK and Operations Director at Filtronic Plc. She also has FMCG experience in operations with Cadbury Schweppes Plc. Preeti 
Mardia has a Master’s degree in Management from Ashridge. Preeti joined the Gfinity board in November 2017.

23

GFINITY plc |  Annual Report & Financial Statements 2019Board Composition and 
Performance:

The composition of the Gfinity board 
is structured to contain the range of 
skills and personal qualities required to 
effectively discharge its duties. The board 
recognises that as Gfinity develops, within 
a rapidly growing sector the, precise 
composition required shall change from 
time to time.  Responsibility for reviewing 
the composition of the board and making 
recommendations for appointment 
and removal of directors rests with the 
Nominations Committee. Further details 
of this are provided below. Any such 
recommendations are subject to formal 
approval of the full board. 

The board recognises the importance 
of diversity of skills and approach in 
effectively conducting its duties, and 
as such, has sought to appoint high 
calibre individuals from a wide range of 
backgrounds and sectors.  

ATTENDANCE RECORD:

Role of Chair: 
The primary responsibility of the Chair is to 
lead the board effectively and to oversee 
the adoption, delivery and communication 
of the Company’s corporate governance 
model. As Executive Chairman, Garry 
Cook also retains responsibility for 
the development and delivery of the 
Company’s strategy, supported by the 
other Executive Directors.

The Chair ensures that the board considers 
the key issues affecting the Group, both 
operationally and financially, and together 
with the Company Secretary ensures the 
correct information flows between the 
board, its respective committees and 
between the Independent Directors and 
senior management.  

Role of Company Secretary: 
The Company Secretary acts as a trusted 
adviser to the Chair and the board and 
plays a vital role in relation to both legal 
and regulatory compliance. The Company 

Secretary supports the work of the 
respective board committees and also acts 
as a confidential sounding board to the 
chairs of those committees.

Board Conduct of Business: 
Full board meetings were previously 
monthly, but are now held on a quarterly 
basis, with a minimum of four meetings per 
annum to conduct the regular business of 
the board. Further full board meetings shall 
be held as required to provide approval on 
specific matters.  

In months where there is no full formal 
board meeting, a board call still takes 
place, in order to keep all directors 
informed on the progress of the business.

The quorum for a board meeting to be 
considered valid is two.

Director

Garry Cook

Graham Wallace

Neville Upton

Jonathan Hall

John Clarke

Preeti Mardia

Andy MacLeod

Number of Meetings Attended

Total Meetings in Period in Office

8

8

8

8

6

8

8

8

8

8

8

6

8

8

The Audit Committee comprises:

 ■ Preeti Mardia (Chair)

 ■ Andy MacLeod

 ■ Graham Wallace

The Chief Financial Officer is invited 
to attend Audit Committee meetings 
but does not formally form part of the 
Committee.

Board Review and Performance:

The board monitors its performance and 
composition on an ongoing basis and 
recognises that as the Company grows 
in a rapidly developing sector, the mix of 
skills required to best discharge its duties 
may change from time to time.  It was 
in that context that, during the year, the 
board appointed two new directors, both 
with significant leadership experience in 
relevant sectors.

Performance of the board is assessed on 
an annual basis. This process is led by 
the Chair of the Nominations Committee, 
supported by the Financial Director, and 
assesses the board’s performance against 
its stated terms of reference, both in 
terms of the process by which business is 
conducted and the results achieved.

Following the appointment of John 
Clarke to an Executive Director position, 
the board is now seeking to redress the 
balance between Executive and Non-
Executive Directors and will be looking 
to make further Non-Executive Director 
appointments during the 2019-20 financial 
year. 

Audit Committee:
The role of the Audit Committee is to 
provide confidence to shareholders on 
the integrity of the financial results of the 
Company, expressed in this annual report 
and accounts, and other relevant public 
announcements made by the Company. 
The Audit Committee also has a key 
role in the oversight of the effectiveness 
of the risk management and internal 
control systems of the Company, and to 
make recommendations to the board for 
improvements in this regard.

24

GFINITY plc |  Annual Report & Financial Statements 2019ATTENDANCE RECORD:

Director

Preeti Mardia

Andy MacLeod 

Graham Wallace

Nominations Committee 
The Nominations Committee ensures there 
is a robust process for the appointment 
of new board directors. The committee 
works closely with the board and the Chair 
to identify the skills, experience, personal 
qualities and capabilities required for the 
next stage in the Company’s development, 
linking the Company’s strategy to 
future changes on the board. Only the 
Nominations Committee is able to formally 
submit a recommendation to the board for 

ATTENDANCE RECORD:

Director

Andy MacLeod

Preeti Mardia

Graham Wallace

Remuneration Committee: 
The Remuneration Committee is 
responsible for outlining the principles of 
remuneration strategy to be applied across 
the Gfinity Group. It also directly approves 
the remuneration of all directors, together 
with the grant of any option over shares in 
Gfinity plc. 

Compensation is based on an expectation 
that the director will spend a minimum of 
30 days a year on work for the Company.  
This will include attendance at a minimum 
of six board meetings per annum, each 
general meeting, plus other activities as 
agreed with the Executive team from time 
to time, including membership of board 
committees.

ATTENDANCE RECORD:

Director

Andy MacLeod

Preeti Mardia

Number of Meetings Attended

Total Meetings in Period in Office

3

2

3

3

3

3

the appointment of a new director. All such 
recommendations are still subject to the 
approval of the board.

A separate Gfinity plc Nominations 
Committee was constituted following the 
appointment of an Executive Chairman in 
May 2018. Prior to this appointment, the 
role of the Nominations Committee was 

undertaken by the full board, under the 
guidance of a Non-Executive Chairman.

 ■ Andy MacLeod (Chair)

 ■ Preeti Mardia

 ■ Graham Wallace

Number of Meetings Attended

Total Meetings in Period in Office

1

1

1

1

1

1

Non-Executive Directors may support 
additional projects over and above their 
role as Non-Executive Directors and may 
be remunerated at or below market rate for 
those services. The extent of such services 
must not, however, compromise their 
status as Non-Executives, independent of 
the Executive team.

The Remuneration Committee consists of 
Andy MacLeod and Preeti Mardia.

Number of Meetings Attended

Total Meetings in Period in Office

3

3

3

3

Full disclosure of director remuneration is provided within the Directors Remuneration Report.

25

GFINITY plc |  Annual Report & Financial Statements 2019GOVERNANCE
Directors’ Remuneration Report

As the Company is AIM 
listed, the directors are not 
required, under Section 
420(1) of the Companies Act 
2006, to prepare a directors’ 
remuneration report for 
each financial year of the 
Company and so Gfinity 
plc makes the following 
disclosures voluntarily, which 
are not intended to, and 
indeed do not, comply with 
the requirements of the 
Companies Act 2006.

The Remuneration 
Committee is responsible 
for recommending the 
remuneration and other 
terms of employment for 
the Executive Directors of 
Gfinity plc. In determining 
remuneration for the 
year, the committee has 
given consideration to the 
requirements of the UK 
Corporate Governance Code.

All directors hold either shares or share 
options in the company. The board of 
Gfinity believes it to be an essential part 
of attracting high calibre individuals to 
the board of directors, while preserving 
cash, in the interests of all shareholders, 
that Non-Executive Directors are offered 
options in the Company at a price and 
level that aligns them with the interests of 
the wider shareholder base. 

Service contracts 
All existing directors at the time of the 
Company’s admission to AIM entered 
into new service contracts on 16 
December 2014, immediately prior to that 
admission. All new directors since this 
date have entered into comprehensive 
director service contracts at the time, or 
immediately in advance of commencing 
their roles.

All directors’ appointments are subject 
to three months’ notice on either side, 
with the exception of Mr Upton, whose 
appointment is subject to six months’ 
notice on either side. 

All directors are subject to pre and post 
termination restrictive covenants with 
the Company, including those relating to 
non-competition and non-solicitation of 
customers and staff. 

No compensation is payable for loss 
of office and all appointments may be 
terminated immediately if, among other 
things, a director is found to be in material 
breach of the terms of the appointment.

Remuneration policy

The remuneration of Executive Directors 
is determined by the committee and the 
remuneration of Non-Executive Directors 
is approved by the full board of directors. 
The remuneration of the Chairman is 
determined by the Independent Non-
Executive Directors, in conjunction with 
the Global Chief Operating Officer and the 
Chief Financial Officer.

The remuneration packages of Executive 
Directors comprise the following elements:

Basic salary and benefits  
Basic salaries for Executive Directors 
are reviewed annually having regard to 
individual performance, market practice 
and the financial position of the Company. 
In most cases salaries paid to Executive 
Directors are currently towards the low 
end of the market rate for their respective 
roles and relative to the experience of the 
individuals in question. Executive Directors 
are eligible for pension contributions and 
participation in the Company’s health 
insurance and life assurance schemes.

Annual bonuses 
Bonuses awarded to Executive Directors 
are included in the Directors’ Emoluments 
table on page 28. Bonuses form part of the 
overall remuneration of Executive Directors 
and are aligned to the achievement of 
financial and strategic milestones which are 
designed to promote long-term value for 
all shareholders.

Share options 
The Company believes that share 
ownership by Executive Directors and 
employees strengthens the link between 
their personal interests and those of the 
Company and the shareholders. 

The Company has an executive share 
option scheme, which is designed to 
promote long-term improvement in the 
performance of the Company, sustained 
increase in shareholder value, and clear 
linkage between executive reward and the 
Company’s performance.

26

GFINITY plc |  Annual Report & Financial Statements 2019DIRECTORS’ INTERESTS IN SHARES

The interests of the Directors at 30 June 2019 in the shares of the Company were:

Director

Neville Upton

Garry Cook

Graham Wallace

Andrew MacLeod

SHARE OPTIONS

Number of Ordinary Shares

Percentage of issued share capital

14,877,245

1,990,741

312,500

78,704

17,259,190

4.10%

0.55%

0.09%

0.02%

4.76%

Directors’ interests in options over the ordinary shares in the company were as follows:

Director

Garry Cook

Graham Wallace

Neville Upton

John Clarke

Jonathan Hall

Andy MacLeod

Preeti Mardia 

As at 30 June 2018

Options Granted

Options Lapsed

As at 30 June 2019

1,000,000

-

7,870,670

-

1,548,571

1,000,000

1,000,000

8,590,446

8,590,446

-

3,000,000

-

-

-

12,419,241

20,180,892

-

-

 -

-

 -

-

-

-

9,590,446

8,590,446

7,870,670

3,000,000

1,548,571

1,000,000

1,000,000

32,600,133

27

GFINITY plc |  Annual Report & Financial Statements 2019GOVERNANCE
Audited Information

DIRECTORS’ EMOLUMENTS

Emoluments of the directors for the year ended 30 June 2019 are shown below.

Director

Salary & Fees

Bonus

Pension

Total 
Remuneration

Total  
Remuneration

Year ended 30 June 2019

Year ended 30 June 2018

Garry Cook

Graham Wallace

Neville Upton

Jonathan Hall

Preeti Mardia

Andrew MacLeod

John Clarke

292,400

289,875

150,000

140,000

25,000

25,000

172,500

120,000

80,000

- 

30,400

- 

 -

20,800

 -

 -

 -

548

236

 -

548

412,400

369,875

150,000

170,948

25,236

25,000

193,848

1,094,775

251,200

1,332

1,347,307

This report was approved by the board and signed on its behalf.

80,000

- 

150,000

125,000

15,278

15,278

 -

385,5566

Garry Cook  
Executive Chairman

19 October 2019

6

This figure does not include remuneration for former directors

28

GFINITY plc |  Annual Report & Financial Statements 2019GOVERNANCE
Directors’ Report

The directors present their 
annual report on the affairs of 
the Company, together with 
the financial statements and 
auditor’s report, for the year 
ended 30 June 2019.

Principal activities

Capital structure

Gfinity is a world leading esports company. 
As a trusted independent esports provider 
it designs, develops and delivers esports 
solutions to publishers, sports rights 
holders, brands and media companies 
that connects them with hundreds of 
millions of young gamers. Gfinity is also 
becoming a standalone media distribution 
channel, organically engaging with 20 
million gamers each month and providing 
them with compelling news and innovative 
content formats.

An overview of Gfinity’s strategy and 
business model is provided within the 
Gfinity At A Glance section of this Strategic 
report.

Future development

Our development objectives for 2019–20 
and beyond are disclosed in the Strategic 
Report.

The capital structure is intended to 
ensure and maintain strong credit ratings 
and healthy capital ratios, to support 
the Company’s business and maximise 
shareholder value. It includes the 
monitoring of cash balances, available 
bank facilities and cash flows.

No changes were made to these 
objectives, policies or processes during the 
year ended 30 June 2019.

Results and dividends

The consolidated income statement is set 
out on page 41.

The Company’s loss after taxation 
amounted to £12.0m (2018: £13.6m).

The directors do not recommend the 
payment of a dividend for the year ended 
30 June 2019.

29

GFINITY plc |  Annual Report & Financial Statements 2019Events since the balance  
sheet date

On 15 July 2019 Gfinity plc announced its 
intention to raise up to £5.25m by way of a 
placing to new and existing shareholders. 
On 31 July 2019 this placing was approved 
at an Extraordinary General Meeting of 
the Company and the new shares were 
admitted to AIM on 1 August 2019.

Research and development

The Company undertakes development 
activities which involve a planned 
investment in the building and 
enhancement of Gfinity products. 
Development expenditure is capitalised 
as an intangible asset, only if the 
development costs can be measured 
reliably and it is anticipated that the 
product being built will be completed and 
will generate future economic benefits in 
the form of cash flows to the Company. 

Further information on development 
activities are provided in the Strategic 
Report.

Risk Management

Information on Gfinity’s approach to 
risk management is provided within the 
Principal Risks and Uncertainties section of 
this report. 

Directors

Directors’ indemnities

The following directors held office as 
indicated below for the year ended 30 
June 2019 and up to the date of signing 
the consolidated financial statements 
except where otherwise shown.

The Company has made qualifying third 
party indemnity provisions for the benefit 
of its directors, which were made during 
the year and remain in force at the date of 
this report.

Garry Cook 
Executive Chairman

Graham Wallace  
Global Chief Operating Officer*

Neville Upton  
Founder

Jonathan Hall  
Chief Financial Officer

John Clarke†  
Global Brand and Marcomms Officer†

Preeti Mardia  
Non-Executive Director

Andy MacLeod  
Non-Executive Director

*Graham Wallace was appointed to the board on 12 July 2018 
†John Clarke was appointed to the board as a Non-Executive 
Director on 18 September 2018 and assumed the Executive 
role of Global Brand and Marcomms Officer on 3 May 2019.

30

GFINITY plc |  Annual Report & Financial Statements 2019GOVERNANCE
Statement of Directors’ responsibilities

The directors are responsible 
for preparing the annual 
report and the financial 
statements in accordance 
with applicable law and 
regulations. Company law 
requires the directors to 
prepare financial statements 
for each financial year. Under 
that law the directors have 
elected to prepare company 
financial statements in 
accordance with International 
Financial Reporting Standards 
(“IFRSs”) as adopted by the 
European Union.

Under company law the directors must not 
approve the financial statements unless 
they are satisfied that they give a true 
and fair view of the state of affairs of the 
Company and of the profit or loss of the 
Company for the period. The directors 
are also required to prepare financial 
statements in accordance with the rules of 
the London Stock Exchange for companies 
trading securities on AIM. In preparing 
these financial statements, the directors are 
required to:

 ■ present fairly the financial position, 

financial performance and cashflows of 
the Company;

 ■ select suitable accounting policies in 
accordance with IAS 8 Accounting 
Policies, Changes in Accounting 
Estimates and Errors and then apply 
them consistently;

 ■ make judgements and estimates that 

are reasonable and prudent;

 ■ state whether applicable IFRSs have 

been followed, subject to any material 
departures disclosed and explained in 
the financial statements; and

 ■ prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

The directors are responsible for keeping 
adequate accounting records that 
are sufficient to show and explain the 
Company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the Company and 
enable them to ensure that the financial 
statements comply with the Companies 
Act 2006.

They are also responsible for safeguarding 
the assets of the Company and hence for 
taking reasonable steps for the prevention 
and detection of fraud and other 
irregularities.

The directors are responsible for ensuring 
the annual report and the financial 
statements are made available on the 
corporate website. Financial statements 
are published on the Company’s website in 

accordance with legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements, 
which may vary from legislation in other 
jurisdictions. The directors are responsible 
for the maintenance and integrity of 
the corporate and financial information 
included on the Company’s website.

Auditors

Each of the persons who is a director at 
the date of approval of this annual report 
confirms that:

 ■ so far as the director is aware, there is 
no relevant audit information of which 
the Company’s auditors are unaware; 
and

 ■ the director has taken all the steps 
that he/she ought to have taken as 
a director in order to make himself/
herself aware of any relevant audit 
information and to establish that the 
Company’s auditors are aware of that 
information.

This confirmation is given and should 
be interpreted in accordance with 
the provisions of Section 418 of the 
Companies Act 2006.

The trade and assets of the incumbent 
auditor, Rees Pollock, were acquired by 
Blick Rothenberg LLP on 30 September 
2019 and Rees Pollock ceased to be 
regulated to perform statutory audits from 
that date. The directors appointed Blick 
Rothenberg LLP, trading under the Rees 
Pollock brand, to fill the casual vacancy 
arising and a resolution to reappoint 
them will be proposed at the forthcoming 
Annual General Meeting.

By order of the board:

Garry Cook  
Executive Chairman

19 October 2019

31

GFINITY plc |  Annual Report & Financial Statements 2019Annual Report & Financial Statements 2019
FINANCIAL STATEMENTS

GFINITY plc |  Annual Report & Financial Statements 2019

FINANCIAL STATEMENTS
Independent Auditor’s Report to the members of  
Gfinity PLC for the year ended 30 June 2019

Opinion

We have audited the financial 
statements of Gfinity PLC 
(‘the parent company’) and 
its subsidiaries (the ‘group’) 
for the year ended 30 June 
2019 which comprise the 
group statement of profit or 
loss, the group statement 
of comprehensive income, 
the group and company 
statements of financial 
position, the group and 
company statements of 
changes in equity, the group 
and company statements of 
cash flows and notes to the 
financial statements, including 
a summary of significant 
accounting policies. The 
financial reporting framework 
that has been applied in their 
preparation is applicable law 
and International Financial 
Reporting Standards (IFRSs) 
as adopted by the European 
Union and, as regards the 
parent company financial 
statements, as applied 
in accordance with the 
Companies Act 2006.

In our opinion:
 ■ the financial statements give a true and 
fair view of the state of the group’s and 
of the parent company’s affairs as at 30 
June 2019 and of the group’s loss for 
the year then ended;

 ■ the group financial statements have 

been properly prepared in accordance 
with IFRSs as adopted by the European 
Union;

 ■ the parent company financial 

statements have been properly 
prepared in accordance with IFRSs 
as adopted by the European Union 
and as applied in accordance with the 
provisions of the Companies Act 2006; 
and

 ■ the financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006.

Basis for opinion
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (ISAs (UK) and applicable law. Our 
responsibilities under those standards 
are further described in the Auditor’s 
responsibilities for the audit of the 
financial statements section of our report. 
We are independent of the company in 
accordance with the ethical requirements 
that are relevant to our audit of the 
financial statements in the UK, including 
the FRC’s Ethical Standard as applied to 
SME listed entities, and we have fulfilled 
our other ethical responsibilities in 
accordance with these requirements. We 
believe that the audit evidence we have 
obtained is sufficient and appropriate to 
provide a basis for our opinion.

Conclusions relating to  
going concern
We have nothing to report in respect of the 
following matters in relation to which the 
ISAs (UK) require us to report to you where:

 ■ the directors’ use of the going concern 
basis of accounting in the preparation 
of the financial statements is not 
appropriate; or

 ■ the directors have not disclosed in 

the financial statements any identified 
material uncertainties that may cast 
significant doubt about the group’s 
or the parent company’s ability to 
continue to adopt the going concern 
basis of accounting for a period of 
at least twelve months from the date 
when the financial statements are 
authorised for issue.

Key audit matters
Key audit matters are those matters 
that, in our professional judgment, were 
of most significance in our audit of the 
financial statements of the current period 
and include the most significant assessed 
risks of material misstatement (whether or 
not due to fraud) we identified, including 
those which had the greatest effect on: 
the overall audit strategy, the allocation of 
resources in the audit; and directing the 
efforts of the engagement team. These 
matters were addressed in the context of 
our audit of the financial statements as a 
whole, and in forming our opinion thereon, 
and we do not provide a separate opinion 
on these matters.

34

GFINITY plc |  Annual Report & Financial Statements 2019Key audit matter

How the scope of our audit addressed the risk

Going concern assessment (Group and parent company)

The group has reported a post-tax loss for the year of £12.5m 
and at the balance sheet date had net current liabilities of £0.1m, 
a net decrease for the year of £3.6m, which includes cash and 
cash equivalents of £0.6m, a net decrease for the year of £3.1m. 
Continued losses of this magnitude would increase the net 
current liability and further reduce cash reserves. Accordingly, the 
going concern assumption has been identified as a key audit risk. 
If the going concern assumption were not appropriate this would 
have a pervasive effect which could impact on the group’s ability 
to realise assets in the normal course of business.

The appropriateness of applying the going concern basis has 
been referenced in note 2 of the financial statements.

We evaluated the directors’ assessment of going concern by 
reviewing cash flow forecasts prepared by management and 
considering the impact of events that had taken place subsequent 
to the balance sheet date but prior to the date of approval of the 
accounts. In particular we have assessed the impact of the share 
placing that took place on 1 August 2019 which resulted in a further 
£5.0m of funding (net of placing costs).

We challenged the significant inputs and assumptions used in the 
forecast model and evaluated the feasibility of options available to 
management in the event that the projected cash flows fall below 
forecast figures. 

We considered the judgements made by management in applying 
the going concern assumption to be reasonable in light of the 
evidence available to the date of this report. 

Furthermore, we considered the disclosure in note 2 to the financial 
statements to be appropriate having given specific regard to this 
being an area of critical accounting estimate and judgement.

Goodwill impairment assessment (Group)

The group had goodwill of £2.5m (note 12) with an indefinite life 
as at 30 June 2019, which is required to be tested for impairment 
on an annual basis.

Management have performed a full impairment review to 
compare the carrying amount of goodwill to its recoverable 
value, being the higher of value-in-use and fair value less costs 
to dispose. The directors have allocated goodwill to individual 
cash generating units (‘CGUs’) and the determination of the 
recoverable amount of the CGUs requires significant estimation 
and judgement, as disclosed in note 3. Accordingly, the carrying 
value of goodwill has been identified as a key audit risk.

We evaluated Management’s assessment of the carrying value of 
goodwill by reviewing the cash flow and profit forecasts included in 
the directors’ value-in-use calculations for respective CGUs. 

We challenged the significant inputs and assumptions used in the 
calculations and performed sensitivity analysis to the forecasts to 
ascertain the extent to which reasonable adverse changes would, 
either individually or in aggregate, require the impairment of 
goodwill. 

Based on our procedures and the evidence available to the date 
of this report we concur with Management’s conclusion that no 
impairment to the carrying value of goodwill is necessary.

35

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Independent Auditor’s Report to the members of  
Gfinity PLC for the year ended 30 June 2019(continued)

Key audit matter

How the scope of our audit addressed the risk

Valuation of intangible assets (Group)

The group had intangible assets of £1.0m (note 11) with 
remaining useful economic lives of between 2 and 3 years as at 
30 June 2019. Management are required to conduct impairment 
reviews where there is an indication of impairment of an asset. 

Management identified an impairment indicator for the 
Customer relationship asset and therefore performed a full 
impairment review to compare the carrying amount of asset to its 
recoverable value, being the higher of value-in-use and fair value 
less costs to dispose. This resulted in an impairment charge of 
£0.4m being recognised in the year.

The assessment of whether there are impairment indicators 
and, where indicators are identified, the determination of the 
recoverable amount of the asset requires significant estimation 
and judgement, as disclosed in note 3. Accordingly, the carrying 
value of intangible assets has been identified as a key audit risk.

We evaluated Management’s assessment of whether impairment 
indicators exist for respective assets by reviewing the internal and 
external factors that were considered in making their assessment in 
each case.

Where impairment indicators were identified and a full impairment 
review performed, we evaluated Management’s assessment of the 
carrying value of the asset by reviewing the cash flow forecasts 
included in Management’s value-in-use calculations for the relevant 
asset. 

We challenged the significant inputs and assumptions used in the 
calculations and performed sensitivity analysis to the forecasts to 
ascertain the extent to which reasonable adverse changes would, 
either individually or in aggregate, require the impairment of the 
intangible assets. 

Based on our procedures and the evidence available to the date 
of this report we concur with Management’s conclusion that the 
carrying value of intangible assets, as disclosed in note 3, represents 
the recoverable amount and therefore that no adjustment to the 
carrying value of investments is necessary.

For the purposes of this assessment, the value-in-use assessment is 
calculated on the same basis as that applied to the assessment of 
goodwill referred to above, and was therefore subject to the same 
audit procedures.

Based on our procedures and the evidence available to the date 
of this report we concur with Management’s conclusion that no 
impairment to the carrying value of investments is necessary.

Valuation of investments (Parent company)

The company had investments in its subsidiaries of £4.5m (note 
14) with an indefinite life as at 30 June 2019, which is required to 
be tested for impairment on an annual basis.

Management assess the valuation of these investments with 
reference to their recoverable amount, being the higher of 
the assets’ fair value less costs to sell and value-in-use. The 
determination of the recoverable amount of the investments 
requires significant estimation and judgement, as disclosed 
in note 3. Accordingly, the valuation of investments has been 
identified as a key audit risk. 

This is not a complete list of all risks identified by our audit.

36

GFINITY plc |  Annual Report & Financial Statements 2019Our application of materiality
In planning and performing our audit 
we applied the concept of materiality. 
An item is considered material if it could 
reasonably be expected to change the 
economic decisions of a user of the 
financial statements. We used the concept 
of materiality to both focus our testing 
and evaluate the impact of misstatements 
identified. In particular, we looked at where 
the directors made subjective judgements, 
for example in respect of significant 
accounting estimates that involved making 
assumptions and considering future events 
that are inherently uncertain.

Based on our professional judgement, we 
determined overall materiality for both the 
parent company’s and the group’s financial 
statements as a whole to be £700,000 
(2018: £600,000). In determining this, we 
considered a range of benchmarks with 
specific focus on the loss for the year, total 
revenue for the year and total assets as at 
the balance sheet date. This materiality 
level represents 5.8% (2018: 4.5%) of loss 
before tax, 8.9% (2018: 13.9%) of revenue 
and 10.0% (2018: 5.2%) of total assets. 

We report to the Audit Committee all 
identified unadjusted errors in excess 
of £70,000. Errors below that threshold 
would also be reported if, in our opinion 
as auditor, disclosure was required on 
qualitative grounds.

An overview of the scope  
of our audit
We tailored the scope of our audit to 
ensure that we performed enough work to 
be able to give an opinion on the financial 
statements as a whole, taking into account 
the structure of the group and the parent 
company, the accounting processes and 
controls, and the industry in which they 
operate.

The group is comprised of the parent 
company and its two subsidiaries, one of 
which is based in the UK with the other 
operating in the US. The parent company 
was subject to a full scope audit based 
on the materiality set out above and the 
two subsidiaries were subject to specified 
audit procedures where the extent of our 
testing was based on our assessment of 
the risks of material misstatement and of 
the materiality of the group.

All audit work to respond to the risks of 
material misstatement of both the group 
and the parent company was performed 
directly by the audit engagement team.

Other information
The directors are responsible for the 
other information. The other information 
comprises the information included in 
the annual report, other than the financial 
statements and our auditor’s report 
thereon. Our opinion on the financial 
statements does not cover the other 
information and, except to the extent 
otherwise explicitly stated in our report, 
we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the financial 
statements, our responsibility is to read 
the other information and, in doing so, 
consider whether the other information is 
materially inconsistent with the financial 
statements or our knowledge obtained 
in the audit or otherwise appears to be 
materially misstated. If we identify such 
material inconsistencies or apparent 
material misstatements, we are required 
to determine whether there is a material 
misstatement in the financial statements 
or a material misstatement of the other 
information. If, based on the work we 
have performed, we conclude that there 
is a material misstatement of this other 
information, we are required to report that 
fact. We have nothing to report in this 
regard.

37

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Independent Auditor’s Report to the members of  
Gfinity PLC for the year ended 30 June 2019(continued)

Use of this report
This report is made solely to the company’s 
members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken 
so that we might state to the company’s 
members those matters we are required 
to state to them in an Auditors’ report and 
for no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the company and the company’s members 
as a body, for our audit work, for this 
report, or for the opinions we have formed.

Philip Vipond  
Senior Statutory Auditor

for and on behalf of 
Rees Pollock,

Chartered Accountants 
Statutory Auditor

35 New Bridge Street 
London 
EC4V 6BW

19 October 2019

Responsibilities of directors
As explained more fully in the directors’ 
responsibilities statement, the directors 
are responsible for the preparation of the 
financial statements and for being satisfied 
that they give a true and fair view, and 
for such internal control as the directors 
determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether 
due to fraud or error.

In preparing the financial statements, the 
directors are responsible for assessing the 
group’s and the parent company’s ability 
to continue as a going concern, disclosing, 
as applicable, matters related to going 
concern and using the going concern basis 
of accounting unless the directors either 
intend to liquidate the group or the parent 
company or to cease operations, or have 
no realistic alternative but to do so.

Auditor’s responsibilities for the 
audit of the financial statements
Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from 
material misstatement, whether due to 
fraud or error, and to issue an auditor’s 
report that includes our opinion. 
Reasonable assurance is a high level of 
assurance, but is not a guarantee that 
an audit conducted in accordance with 
ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements 
can arise from fraud or error and are 
considered material if, individually or in 
the aggregate, they could reasonably 
be expected to influence the economic 
decisions of users taken on the basis of 
these financial statements.

A further description of our responsibilities 
for the audit of the financial statements 
is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/
auditorsresponsibilities. This description 
forms part of our auditor’s report.

Opinions on other matters 
prescribed by the Companies  
Act 2006
In our opinion the part of the directors’ 
remuneration report to be audited has 
been properly prepared in accordance with 
the Companies Act 2006.

In our opinion, based on the work 
undertaken in the course of the audit:

 ■ the information given in the strategic 

report and the directors’ report for the 
financial year for which the financial 
statements are prepared is consistent 
with the financial statements; and

 ■ the strategic report and the directors’ 

report have been prepared in 
accordance with applicable legal 
requirements.

Matters on which we are required 
to report by exception
In the light of the knowledge and 
understanding of the group and the parent 
company and its environment obtained 
in the course of the audit, we have not 
identified material misstatements in the 
strategic report or the directors’ report.

We have nothing to report in respect of the 
following matters in relation to which the 
Companies Act 2006 requires us to report 
to you if, in our opinion:

 ■ adequate accounting records have not 

been kept by the parent company, or 
returns adequate for our audit have 
not been received from branches not 
visited by us; or

 ■ the parent company financial 

statements and the part of the 
directors’ remuneration report to be 
audited are not in agreement with the 
accounting records and returns; or

 ■ certain disclosures of directors’ 

remuneration specified by law are not 
made; or

 ■ we have not received all the 

information and explanations we 
require for our audit.

38

GFINITY plc |  Annual Report & Financial Statements 2019GFINITY plc |  Annual Report & Financial Statements 2019

3939

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Group Statement of Profit or Loss

Director

Notes

1 July 2018 to 30 June 2019

1 July 2017 to 30 June 2018

£

£

CONTINUING OPERATIONS

Revenue

Cost of sales

Gross Profit / (Loss)

Administrative expenses

Operating loss

Finance income

Finance costs

Share of net loss of associates & 
impairment of associates

Loss on ordinary activities before tax

Taxation

Retained loss from continuing 
operations

Profit from discontinued operations

Earnings per share

4

6

8

8

9

27

20

7,870,166

(6,832,652)

1,037,514

(12,106,612)

(11,069,098)

6,481

(1,583)

(991,951)

(12,056,151)

-

59,832

(11,996,319)

1,911

(11,994,408)

(0.04)

4,317,325

(7,732,767)

(3,415,442)

(10,033,326)

(13,448,768)

1,432

(1,333)

(347,237)

(13,795,906)

-

222,356

(13,573,550)

-

(13,573,550)

(0.06)

40

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Group Statement of Comprehensive Income

Director

Notes

1 July 2018 to 30 June 2019

1 July 2017 to 30 June 2018

£

£

GROUP STATEMENT OF COMPREHENSIVE INCOME

Loss for the period

(11,994,408)

(13,573,550)

Other comprehensive income

Items reclassified to profit or loss

Changes in the fair value of derivatives 
recognised at fair value

18

58,083

108,421

Items that will  not be reclassified to 
profit or loss

Derivatives settled during the period 
reclassified to profit and loss

Foreign exchange loss on retranslation 
of foreign subsidiaries

Other comprehensive income for the 
period

Total comprehensive income for the 
period

(166,504)

2,221

(1,717)

(106,200)

(106,704)

(12,100,609)

(13,466,846)

41

GFINITY plc |  Annual Report & Financial Statements 2019 
 
FINANCIAL STATEMENTS
Group Statement of Financial Position

Director

Note

30 June 2019

£

30 June 2018

£

NON CURRENT ASSETS

Property, plant and equipment

Goodwill

Intangible fixed assets

Investment in Associate

CURRENT ASSETS

Trade and other receivables

Cash and cash equivalents

Current tax assets

TOTAL ASSETS

EQUITY AND LIABILITIES

Equity 

Ordinary shares

Share premium account

Other reserves

Retained earnings

Total equity

Non-current Liabilities

Deferred tax liabilities

Current liabilities

Trade and other payables

Derivative financial instruments

Total liabilities

10

12

11

14

15

16

19

26

17

18 

483,133

2,544,525

1,033,993

-

4,061,631

2,322,379

648,454

-

2,970,833

7,032,465

362,897

37,455,838

1,637,763

(35,731,794)

3,724,704

322,718

2,985,042

-

3,307,760

758,861

2,544,525

2,070,156

264,464

5,638,006

2,159,869

3,679,288

153,000

5,992,157

11,630,163

286,348

31,565,734

585,539

(23,628,965)

8,808,656

366,245

2,238,420

216,842

2,821,507

TOTAL EQUITY AND LIABILITIES

7,032,465

11,630,163

The notes on pages 50 to 83 form an integral part of these financial statements.

Garry Cook  
Executive Chairman

19 October 2019

42

Jonathan Hall  
Chief Financial Officer

19 October 2019

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Company Statement of Financial Position

Director

Note

30 June 2019

£

30 June 2018

£

NON CURRENT ASSETS

Property, plant and equipment

Investment in Subsidiaries

Intangible fixed assets

Investment in Associate

CURRENT ASSETS

Trade and other receivables

Cash and cash equivalents

Current tax assets

TOTAL ASSETS

EQUITY AND LIABILITIES

Equity 

Ordinary shares

Share premium account

Other reserves

Retained earnings

Total equity

Current Liabilities

Trade and other payables

Derivative financial instruments

Total liabilities

10

13

11

14

15

16

19

17

18

459,103

4,466,134

-

-

4,925,236

3,760,364

603,076

-

4,363,440

9,288,676

362,897

37,445,838

1,637,259

(33,107,935)

6,348,059

2,940,616

-

2,940,616

739,855

4,466,134

23,807

264,464

5,494,260

2,584,689

3,563,217

153,000

6,300,906

11,795,166

286,348

31,565,734

587,257

(23,028,794)

9,410,545

2,167,778

216,843

2,384,621

TOTAL EQUITY AND LIABILITIES

9,288,676

11,795,166

The notes on pages 50 to 83 form an integral part of these financial statements.
As permitted by Section 408 of the Companies Act 2006, the profit and loss account of the Company is not presented as part of these 
financial statements. The parent Company’s loss for the year amounts to £9,970,720 (2018: loss of £12,973,380).

Signed on behalf of the board on 19 October 2019:

Garry Cook  
Executive Chairman

19 October 2019

Jonathan Hall  
Chief Financial Officer

19 October 2019

43

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Group Statement of Changes in Equity

Director

Ordinary  
shares

£

Share  
premium

Share option 
reserve

£

£

Retained 
earnings

£

At 30 June 2017

188,664

15,254,085

154,217

 (10,163,836)

Forex

Total equity

£

-

£

5,433,130

Loss for the period

Other Comprehensive 
Income

Total comprehensive 
income

Proceeds of Shares 
Issued

Shares as 
Consideration

Share issue costs

Share options 
expensed

Total transactions 
with owners, 
recognised directly 
in equity

-

-

-

-

-

-

81,763 

13,618,704 

15,921

3,050,663

-

-

(357,717)

-

-

-

-

-

- 

-

433,039

97,684

16,311,650

433,039

(13,573,550) 

 -

(13,573,550)

108,421

 (1,717)

106,704

 (13,465,129)

 (1,717)

 (13,466,846)

-

-

- 

-

-

-

-

- 

-

-

13,700,467

3,066,584

 (357,717)

433,039

16,842,373

At 30 June 2018

286,348

31,565,735

587,256

 (23,628,965)

 (1,717)

8,808,657

44

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
  
 
 
 
 
 
FINANCIAL STATEMENTS
Group Statement of Changes in Equity(Continued)

Director

Ordinary  
shares

£

Share  
premium

Share option 
reserve

£

£

Retained 
earnings

£

Forex

Total equity

£

£

At 30 June 2018

286,348

31,565,735

587,256

 (23,628,965)

 (1,717)

8,808,657

Loss for the period

Other Comprehensive 
Income

Total comprehensive 
income

Proceeds of Shares 
Issued

Shares as 
consideration

Share issue costs

Share options 
expensed

Foreign exchange 
on retranslation of 
foreign subsidiaries

Total transactions 
with owners, 
recognised directly 
in equity

-

-

-

-

-

-

75,000

5,925,000

1,549

157,211

-

-

(192,107)

-

-

-

-

-

-

-

1,050,002 
-

76,549

5,890,104

1,050,002

 (11,994,408)

 -

(11,994,408)

 (108,421)

2,221

 (106,200)

  (12,102,830)

 2,221

 (12,100,609)

-

-

-

- 

-

0

-

-

-

-

-

6,000,000 

158,760 

(192,107)

1,050,002

-

0

7,016,656

At 30 June 2019

362,897

37,455,839

1,637,258

(35,731,795)

504

3,724,704

45

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS
Company Statement of Changes in Equity(Continued)

Director

Ordinary shares

Share premium

Share option reserve

Retained earnings

Total equity

£

£

£

£

£

At 30 June 2017

188,664

15,254,085

154,217

 (10,163,836)

5,433,130

Loss for the period

Other Comprehensive 
Income

Total comprehensive 
income

Proceeds of Shares 
Issued

Share issue costs

Shares as consideration

Share options 
expensed

Total transactions with 
owners, recognised 
directly in equity

-

-

-

-

-

-

81,763 

13,618,703 

-

15,921 

-

(357,717)

3,050,663

-

-

-

-

-

- 

433,039

97,684

16,311,649

433,039

(12,973,379)

(12,973,379)

108,421

108,421

(12,864,958)

(12,864,958)

-

-

- 

-

-

13,700,466

(357,717)

3,066,584

433,039

16,842,372

At 30 June 2018

286,348

31,565,734

587,256

(23,028,794)

9,410,544

Loss for the period

Other comprehensive 
income

Total comprehensive 
income

Proceeds of Shares 
Issued

-

-

-

-

75,000

5,925,000

Shares as Consideration

1,549

157,211

-

-

-

-

-

(9,970,720)

(9,970,720)

(108,421)

(108,421)

(10,079,141)

(10,079,141)

-

-

-

-

-

6,000,000

158,760

(192,107)

1,050,002

7,016,656

-

-

(192,107)

-

1,050,002

76,549

5,890,104

1,050,002

362,897

37,455,838

1,637,258

(33,107,935)

6,348,048

Share issue costs

Share options 
expensed

Total transactions with 
owners, recognised 
directly in equity

At 30 June 2019

46

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GFINITY plc |  Annual Report & Financial Statements 2019

4747

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Group Statement of Cash Flows

Director

Note

30-Jun-19

£

30-Jun-18

£

(8,470,887)

(12,505,936)

6,481

(123,558)

-

(270,661)

17,678

(370,061)

6,000,000

(192,107)

5,807,893

(3,033,055)

2,221

3,679,288

648,454

1,432

(312,342)

(1,049,924)

(315,713)

-

(1,676,547)

13,700,466

(357,717)

13,342,749

(839,736)

-

4,519,024

3,679,288

24

8

10

Cash flow used in operating activities

Net cash used in operating activities 

Cash flow from / (used in) investing 
activities

Interest received                                                        

Additions to property, plant and 
equipment 

Acquisition of subsidiaries, net of cash 
acquired

Investment in Associate

Proceeds from sale of discontinued 
operations

Net cash used in investing activities

Cash flow from / (used in) financing 
activities

Issue of equity share capital

Share Issue Costs

Net cash from financing activities

Net increase in cash and cash equivalents

Effect of Currency translation on cash

Opening cash and cash equivalents

Closing cash and cash equivalents

48

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS
Company Statement of Cash Flows

Director

Note

30-Jun-19

£

30-Jun-18

£

24

8

10

Cash flow used in operating activities

Net cash used in operating activities 

Cash flow from/(used in) investing 
activities

Interest received                                                        

Additions to property, plant and 
equipment 

Acquisition/Disposal of subsidiaries, net 
of cash acquired

Investment in Associate

Inter-company loans

Net cash used in investing activities

Cash flow from / (used in) financing 
activities

Issue of equity share capital

Share Issue Costs

Net cash from financing activities

Net increase in cash and cash equivalents

Opening cash and cash equivalents

Closing cash and cash equivalents

(7,579,304)

(11,928,671)

6,481

(115,256)

45,000

(270,661)

(854,293)

(1,188,730)

6,000,000

(192,107)

5,807,893

(2,960,141)

3,563,216

603,075

1,432

(298,059)

(1,066,500)

(315,713)

(691,046)

(2,369,886)

13,700,466

(357,717)

13,342,749

(955,808)

4,519,024

3,563,216

49

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS
Notes to the Financial Statements

1. General Information 

Gfinity plc (“the Company”) is a public company limited by shares incorporated in 
the United Kingdom under the Companies Act 2006, registered in England and 
Wales and is AIM listed. The address of the registered office is given on page 6. The 
registered number of the company is 08232509.

The functional and presentational currency is £ sterling because that is the currency of 
the primary economic environment in which the group operates. Foreign operations 
are included in accordance with the policies set out in note 2. Principal activities are 
discussed in the Strategic report.

Standards, interpretations 
and amendments to published 
standards that are not yet 
effective
Certain new standards, amendments and 
interpretations to existing standards have 
been published that are mandatory for the 
Company’s accounting periods beginning 
on or after 1 July 2019 or later periods but 
which the Company has not adopted early 
are as follows:

 ■ IFRS 16 ‘Leases’ (effective for 

accounting periods commencing on or 
after 1 January 2019);

Management continues to monitor the 
IASB’s on-going work on improvements 
to financial reporting but does not 
currently believe that the amendments 
and interpretations listed above will have a 
material effect on the Company’s reported 
income or net assets. The impact of IFRS 
has been considered in note 23.

Interpretations and amendments  
to published standards effective in  
the accounts
For the purposes of the preparation of 
the accounts, the Group has applied all 
standards and interpretations that will 
be effective for the accounting periods 
commencing on or after 1 July 2018.

The following standards and interpretations 
have been adopted:

 ■ Amendments to IFRS 2, ‘Share based 
payments’, on clarifying how to 
account for certain types of share-
based payment transactions (effective 
for accounting periods beginning on or 
after 1 January 2018);

 ■ IFRS 9 ‘Financial instruments’ (effective 
for accounting periods beginning on or 
after 1 January 2018);

 ■ IFRS 15 ‘Revenue from contracts with 
customers’ (effective for accounting 
periods beginning on or after 1 January 
2018);

 ■ IFRIC 22, ‘Foreign currency transactions 
and advance consideration’ (effective 
for accounting periods beginning on or 
after 1 January 2018).

2. Accounting Policies 

Basis of preparation
The Company has prepared the accounts 
on the basis of all applicable International 
Financial Reporting Standards (IFRS), 
including all International Accounting 
Standards (IAS), Standing Interpretations 
Committee (SIC) and the International 
Financial Reporting Interpretations 
Committee (IFRIC) interpretations issued 
by the International Accounting Standards 
Board (IASB) with effective dates for 
accounting periods beginning on or after 
1 July 2018, together with those parts of 
the Companies Act 2006 applicable to 
companies reporting under IFRS.

The accounts have been prepared on the 
historical cost basis, except for otherwise 
stated below. The principal accounting 
policies, which have been consistently 
applied throughout the period presented, 
are set out below.

The preparation of financial statements 
in conformity with IFRS requires the use 
of certain estimates.  It also requires 
management to exercise its judgement 
in the process of applying the company’s 
accounting policies.  Estimates and 
judgements are continually reviewed 
and are based on historical experience 
and other factors including expectations 
of future events that are believed to be 
reasonable under the circumstances.  

50

GFINITY plc |  Annual Report & Financial Statements 2019Going concern
Gfinity has established itself as a market leader in the fast growing 
esports sector. Having delivered strong revenue growth for the 
second consecutive year, the Group is on track to achieve its 
target of break even at an adjusted operating profit level in the 
year to 30 June 2021.   

At the end of the period the Group had cash and cash equivalents 
amounting to £648,454 and the Company had cash and cash 
equivalents amounting to £603,076. On 15 July 2019 the Group 
announced its intention to raise a further £5.25 million (prior 
to deduction of expenses) via a placing of shares on AIM. This 
placing was oversubscribed, with strong support from both new 
and existing shareholders. The transaction was approved by 
shareholders on 31 July 2019, with shares being admitted to AIM 
on 1 August 2019. The placing leaves the Group with a strong 
cash position from which to pursue its objectives, while the strong 
strategic client relations that Gfinity has built provide confidence 
of continued revenue and margin growth.  In common with any 
growth business in a rapidly developing sector, however, it should 
be noted that there is an inherent degree of uncertainty in the 
forecasts.

Alongside the improved financial performance of the business, the 
oversubscribed nature of the recent placing, the continued strong 
support of existing shareholders and a growing investment market 
for the esports sector gives the Directors confidence that should 
there need to be a raise further funds, then the company would 
be successful in doing so. Accordingly, the board do not believe 
there to be a material uncertainty with regards to going concern, 
hence these accounts have been prepared on a going  
concern basis. 

Basis of consolidation
The Group accounts consolidate those of the Company and all 
of its subsidiary undertakings drawn up to 30 June each year. 
Subsidiary undertakings are those entities over which the Group 
has the ability to govern the financial and operating policies 
through the exercise of voting rights.  The results of subsidiaries 
acquired or sold are consolidated for the periods from or to the 
date on which control passed. Acquisitions are accounted for 
under the acquisition method.

Goodwill arising on acquisition is recognised as an asset and 
initially measured at cost, being the excess of the cost of the 
business combination over the Group’s interest in the net fair 
value of the identifiable assets, liabilities and contingent liabilities 
recognised. If, after reassessment, the Group’s interest in the 
net fair value of the acquiree’s identifiable assets, liabilities 
and contingent liabilities exceeds the cost of the business 
combination, the excess is recognised immediately in profit  
or loss.

All intra group balances, transactions, income and expenses and 
profit and losses on transactions between the Company and its 
subsidiaries and between subsidiaries are eliminated.

Goodwill
Goodwill is initially recognised and measured as set out above.
Goodwill is not amortised but is reviewed for impairment at least 
annually. For the purpose of impairment testing, goodwill is 
allocated to each of the Group’s cash-generating units (‘CGUs’) 
expected to benefit from the synergies of the combination. CGUs 
to which goodwill has been allocated are tested for impairment 
annually, or more frequently when there is an indication that the 
unit may be impaired. If the recoverable amount of the CGU is 
less than the carrying amount of the unit, the impairment loss 
is allocated first to reduce the carrying amount of any goodwill 
allocated to the unit and then to the other assets of the unit pro-
rata on the basis of the carrying amount of each asset in the unit. 
An impairment loss recognised for goodwill is not reversed in a 
subsequent period.

Investment in associates
An associate is an entity over which the Group has significant 
influence and that is neither a subsidiary nor an interest in a joint 
venture. Significant influence is the power to participate in the 
financial and operating policy decisions of the investee but is not 
control or join control over those policies.

The Group’s interests in jointly controlled entities are incorporated 
in the financial information using the equity method of accounting. 
Investments in joint ventures are carried in the balance sheet at 
cost as adjusted by post acquisition changes in the Group’s share 
of the net assets of the associate, less any impairment in the value 
of the individual investments. The Group’s share of the net profit 
or loss of the joint venture is shown as a single line item in the 
Consolidated Statement of Comprehensive Income.

Where the Group transacts with a joint venture any profit or loss 
arising is eliminated to the extent of the Group’s interest in the 
relevant joint venture.

The carrying amount of equity-accounted investments is tested for 
impairment at least annually. 

Investment in Subsidiaries 
Investments in subsidiaries are held in the Company balance sheet 
at cost and reviewed annually for impairment.

51

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Notes to the Financial Statements (Continued)

Revenue
Revenue comprises the fair value of the consideration received 
or receivable for the sale of services in the normal course of the 
Group’s activities.  Revenue is shown net of value added tax.

To determine whether to recognise revenue, the Group follows a 
5-step process: 

1.  Identifying the contract with a customer 

2.  Identifying the performance obligations 

3.  Determining the transaction price 

4.  Allocating the transaction price to the performance obligations 

5.  Recognising revenue when/as performance obligation(s) are 

satisfied. 

Revenue is recognised either at a point in time or over time, when 
(or as) the Group satisfies performance obligations by transferring 
the promised goods or services to its customers. The Group bases 
its estimates on historical results, taking into consideration the 
type of customer, the type of transaction and the specifics of each 
arrangement. 

Revenue comprises of:
 ■ Partner event fees: Revenue recognised in line with the date at 

which work is performed.

 ■ Sponsorship revenues: Revenue is recognised on the date 
the relevant sponsored event takes place.  In the event of 
long-term sponsorship contracts, the revenue is released on 
a straight-line basis across the term of the contract, except in 
instances where a significant proportion of the revenue relates 
to specific activation activities, in which case the revenue is 
released in line with when that work is performed.

 ■ Advertising revenues: Fees are earned each time a user clicks 
on one of the ads that are displayed on the website. Revenue 
is recognised on a pay-per-click basis.

 ■ Ticket sales: Revenue is recognised on the date the relevant 

event is delivered. 

 ■ Broadcaster revenues: Rights fees are received from linear 
broadcasters and online streaming platforms in return for 
rights to access broadcast content. Revenue is recognised 
once the relevant performance obligations are completed 
which is typically at the point the broadcast occurs.

 ■ Website subscriptions: Revenue is invoiced in advance and 

deferred on a straight-line basis over the subscription period.

Operating leases

Leases in which a significant portion of the risks and rewards of 
ownership are retained by the lessor are classified as operating 
leases.  Payments made under operating leases (net of any 
incentives received from the lessor) are charged to the income 

52

statement on a straight-line basis over the period of the lease. 
The impact of the introduction of IFRS 16, Leases, on future 
accounting periods is discussed in note 23.

Foreign currencies
Transactions in foreign currencies are recorded at the rates of 
exchange prevailing on the dates of the transactions.  At each 
balance sheet date, monetary assets and liabilities that are 
denominated in foreign currencies are retranslated at the rates 
prevailing on the balance sheet date.  

Exchange differences arising on the settlement of monetary items, 
and on the retranslation of monetary items, are included in the 
income statement for the year.

For the purpose of presenting consolidated financial statements, 
the assets and liabilities of the Group’s foreign operations are 
translated at exchange rates prevailing on the balance sheet 
date. Income and expense items are translated at the average 
exchange rates for the period, unless exchange rates fluctuate 
significantly during that period. Exchange differences arising from 
the translation of the Group’s foreign operations are recognised in 
other comprehensive income.

Taxation
The taxation expense represents the sum of the tax currently 
payable and deferred tax.

The charge for current tax is based on the results for the period 
as adjusted for items that are non-assessable or disallowed. It is 
calculated using tax rates that have been enacted or substantively 
enacted by the balance sheet date.

Deferred tax is the tax expected to be payable or recoverable on 
differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used 
in the computations of taxable profit and is accounted for using 
the balance sheet liability method. 

Deferred tax liabilities are generally recognised for all taxable 
temporary differences, and deferred tax assets are recognised to 
the extent that it is probable that taxable profits will be available 
against which deductible temporary differences can be utilised. 
Such assets and liabilities are not recognised if the temporary 
difference arises from goodwill (or any discount on acquisition) or 
from the initial recognition (other than in a business combination) 
of other assets and liabilities in a transaction that affects neither 
the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that the directors 
do not have a high degree of certainty that sufficient taxable 
profits will be available in the medium-term to allow all or part of 
the asset to be recovered.

GFINITY plc |  Annual Report & Financial Statements 2019Share Based Payments
The Company provides equity-settled share-based payments in 
the form of share options. Equity-settled share-based payments 
are measured at fair value (excluding the effect of non-market-
based vesting conditions) at the date of grant. The fair value 
determined at the date of grant is expensed on a straight line 
basis over the vesting period, based on the Company’s estimate 
of shares which will eventually vest and adjusted for the effect 
of non-market based vesting conditions. The Company uses 
an appropriate valuation model utilising a Black-Scholes model 
in order to arrive at a fair value at the date share options are 
granted.

In instances when shares are used as consideration for goods or 
services the shares are valued at the fair value of the goods or 
services provided. The expense to the company is recognised at 
the point the goods or services are received.

Property, plant and equipment
Property, plant and equipment are stated at historical cost less 
accumulated depreciation and impairment, if any.  Historical 
cost includes expenditure that is directly attributable to the 
acquisition of the items.  Subsequent costs are included in the 
carrying amount of the asset or recognised as a separate asset, 

as appropriate, only when it is probable that future economic 
benefits associated with the item will flow to the company and 
that the cost of the item can be measured reliably.  The carrying 
amount of parts that are replaced is derecognised. The costs of 
the day-to-day servicing of property, plant and equipment are 
recognised in profit or loss as incurred.

Depreciation is calculated using the straight-line method to 
allocate the cost or revalued amounts of tangible fixed assets to 
their residual values over their useful economic lives, as follows:

Office equipment

3 years straight line

Computer equipment

3 years straight line

Production equipment

3 years straight line

Leasehold improvements

Over the period of the lease 
or, where management have 
reasonable grounds to believe 
the property will be occupied 
beyond the terms of the lease,  
3 years straight line

The residual values and useful economic lives of the assets are 
reviewed, and adjusted if appropriate, at each balance sheet date. 
The carrying amount of an asset is written down immediately to 
its recoverable amount if the carrying amount is greater than its 
estimated recoverable value.  Gains and losses on disposals are 
determined by comparing the proceeds with the carrying amount 
and are recognised within other gains or losses in the income 
statement.

53

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Notes to the Financial Statements (Continued)

Intangible fixed assets
Intangible assets other than goodwill are recognised where the purchase or internal development of such assets 
are expected to directly contribute towards the company’s ability to generate revenues over a multiple years.

Intangible fixed assets are stated at historical cost less accumulated amortisation and impairment, if any. The 
cost of intangible assets acquired in a business combination is their fair value as at the date of acquisition. Where 
the cost is not clearly identifiable discounted cash flows are utilised to estimate either the cost to develop the 
resource or, where there are already profits attributable the asset, to estimate future cash inflows. Historical cost 
includes expenditure that is directly attributable to the acquisition or development of the items.  Subsequent 
costs are included in the carrying amount of the asset or recognised as a separate asset, as appropriate, only 
when it is probable that future economic benefits associated with the item will flow to the company and that the 
cost of the item can be measured reliably. 

Amortisation is charged on a straight-line basis over the estimated useful economic life of the asset as follows:

Software development

3 years straight line

Web traffic acquired in business combination

3 years straight line

Technology Platform

3 years straight line

Customer Relationships 

5 years

54

GFINITY plc |  Annual Report & Financial Statements 2019Research and development costs
Development expenditure is capitalised as an intangible asset, 
only if the development costs can be measured reliably and it is 
anticipated that the product being built will be completed and will 
generate future economic benefits in the form of cash flows to the 
Group. 

Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held 
at call with banks, and other short-term highly liquid investments 
with original maturities of three months or less. These are readily 
convertible to a known amount of cash and are subject to an 
insignificant risk of changes in value.

Financial liabilities and equity
Financial liabilities are obligations to pay cash or other financial 
instruments and are recognised when the company becomes a 
party to the contractual provisions of the instrument. Financial 
liabilities are classified according to the substance of the 
contractual arrangements entered into. All interest-related charges 
are recognised as an expense in the income statement.

Trade and other payables are not interest bearing and are 
recorded initially at fair value net of transactions costs and 
thereafter at amortised cost using the effective interest rate 
method.

An equity instrument is any contract that evidence a residual 
interest in the assets of the Company after deducting all of its 
liabilities. Equity instruments issued by the Company are recorded 
at the proceeds received, net of direct issue costs.

Financial assets
Financial assets are recognised in the balance sheet when the 
Company becomes a party to the contractual provisions of the 
instrument and are recognised in the balance sheet at the lower of 
cost and net realisable value.

Provision is made for diminution in value where appropriate.

Income and expenditure arising on financial instruments is 
recognised on the accruals basis and credited or charged to the 
statement of comprehensive income in the financial period to 
which it relates.

Trade receivables do not carry any interest and are initially 
recognised at fair value, subsequently reduced by appropriate 
allowances for estimated irrecoverable amounts.  

Derivative Financial Instruments 
Derivative financial assets and financial liabilities are recognised 
on the Balance Sheet when the Group becomes a party to the 
contractual provisions of the instrument. Derivatives are initially 
recorded at fair value and are subsequently remeasured to fair 
value based on mid-market prices, estimated future cash flows 
and forward rates as appropriate. The fair value is re-assessed at 
each period end with the movements recognised initially in the 
statement of other comprehensive income before being recycled 
to the income statement.

55

GFINITY plc |  Annual Report & Financial Statements 2019FINANCIAL STATEMENTS
Notes to the Financial Statements (Continued)

3. Critical Accounting  
Judgements and Estimates

The preparation of financial statements 
in conformity with IFRS requires the use 
of certain estimates.  It also requires 
management to exercise its judgement 
in the process of applying the company’s 
accounting policies.  Estimates and 
judgements are continually reviewed 
and are based on historical experience 
and other factors including expectations 
of future events that are believed to be 
reasonable under the circumstances.    

Revenue recognition:
The Group’s revenue recognition policy 
is based on separating contracts into 
discrete performance obligations with 
revenue then recognised based on 
the percentage completion of each 
performance obligation. Where the value 
of each distinct performance obligation 
is not set out in a contract Management 
estimate the value of each performance 
obligation based on the level of resource 
required to complete the performance 
obligation in comparison to the overall 
level of resource required to fulfil the 
contract. For example, if a contract did 
not stipulate the value by region of a 
broadcast agreement Management 

would use appropriate weighting (e.g. 
audience size) to estimate the value of 
each region, with each region viewed 
as a separate performance obligation. 
Revenue would then be recognised based 
on the percentage completion of each 
performance obligation. In instances where 
there is no other readily available proxy 
Management will estimate the value of 
each performance obligation based on the 
relative cost to deliver. 

Revenue settled by means other than cash 
(e.g. via equity in a associate) is recognised 
based on the value stipulated in the 
contract for goods or services, which would 
be set at fair value, with the revenue then 
recognised based performance obligations 
in the manner described above.

Intangible assets recognised on business 
combinations:
Intangible assets in business combinations 
are recognised when the asset is 
separately identifiable and based on the 
probable future economic benefit that 
arises owing to the Group’s control of the 
asset. Typically, the Group will utilise a 
discounted cash flow to establish the future 
economic benefits and therefore the fair 
value of the asset.

The Group identified three intangible 
assets in relation to the two acquisitions 
undertaken in the prior year. As these 
assets have a finite economic life, in line 
with IAS 36, they are only subject to further 
testing for impairment when there are 
either internal or external indicators of 
impairment. Based on a review of these 
assets it was concluded that there were 
indicators of impairment in relation to the 
Gaming Platform and CEVO customer 
relationship. This followed a drop in 
revenue from third parties as CEVO 
focused on development in support of 
Group projects requiring an exercise to 
calculate the recoverable value of the 
asset. This is discussed below. Following 
further review it was concluded that there 
was no impairment to the Gaming Platform 
as the technology had underpinned the 
successful delivery of a number of events 
in the year. The further testing in relation 
to the customer relationship is discussed 
below.

56

GFINITY plc |  Annual Report & Financial Statements 2019Impairment testing:

The Group tests goodwill for impairment 
annually. The recoverable amounts of cash 
generating units have been determined 
based on value-in-use calculations which 
require the use of estimates. Management 
has prepared discounted cash flows based 
on the latest strategic plan. Discount rate 
has been calculated using the Capital 
Asset Pricing model with reference to the 
value of UK 10 year gilts as a proxy for  
a risk free rate and the volatility of Gfinity’s 
share price relative to that of AIM  
since listing.

Goodwill carried in relation to CEVO: The 
key assumptions in evaluating whether 
there was any impairment of the goodwill 
in relation to CEVO was the discount 
factor (13%) which was calculated in the 
manner outlined above and the volume 
of development work to be undertaken 
on behalf of the group. The development 
hours were based on the current pipeline 
of work and the technology requirements 
to deliver the strategic goals of the 
business which are then assumed to 
grow at a CAGR of 6% over a five year 
period. This was then compared against 
the cost to fulfil this work by paying a 
third party as discussed below. The cost 
savings established are a key determinant 
in whether there was any evidence of 
impairment. This was then evaluated over 
a five year period using a discounted  
cash flow. 

The third-party cost for work was 
determined with reference to CEVO’s 
own charge out rates with an assumed 
5% CAGR growth in the hourly rate. This 
indicated a value of £1.8m higher than 
the carrying value of goodwill in relation 
to CEVO. Reducing development time by 
10% has an impact of £0.2m.

Goodwill carried in relation to Real Sport: 
The key assumptions in evaluating whether 
there was any impairment of the goodwill 
in relation to Real Sport was the discount 
factor (13%) which was calculated in the 
manner outlined above, the prospective 
growth in users (15% CAGR over five 
years, per Newzoo the esports industry 
will grow 20% to FY22) and the timing and 
successful execution of traffic monetisation 
strategies. Key costs related to content 
creation, staff, marketing and traffic 
acquisition. Where assumptions could 
not be validated based on historical data 
they have been benchmarked based on 
desk based research with a sensitivity 
considered for the timing of cash flows 
where monetisation  had not yet occurred. 
Owing to Real Sport’s pre-profit status the 
discounted cash flow was undertaken for 
a five year period with the terminal value 
then being calculated based on the year 
five cashflows with an assumed growth rate 
of 0.5%.  

Based on the above the value of Real 
Sports was £3.0m higher than the carrying 
value. Reducing the CAGR for traffic 
growth by 5% has an impact of £0.7m 
while a 10% reduction has an impact of 
£1.4m. The impact of delaying certain 
monetisation strategies with traffic growth 
as per the base cost has had an adverse 
impact of £0.1m.

CEVO customer relationships: As revenue 
from third parties declined in the year 
it was necessary to test the third-party 
relationships for impairment. The test 
was based on a discounted cash flow 
covering the remaining useful economic 
life of the asset (three years) with the key 
assumptions being the discount rate (13%), 

billable revenue per hour, the number of 
hours work undertaken and the staffing 
required to deliver the work. Based on the 
analysis the recoverable value of the asset 
was £0.3m requiring an impairment to the 
carrying value of £0.4m. 

Valuation of investments: 

Investments held in the company 
statement of financial position have 
been tested in line with the goodwill 
impairments described above

Deferred tax:

The Company has not recognised a 
deferred tax asset in respect of its losses 
given that there is no track record of 
taxable profits at this time. Deferred 
tax assets will be recognised when the 
Company has established a track record 
of expected future taxable profit.  Detail 
of the unrecognised asset as at the period 
end are provided in note 9(c).

Share based payments:

The Company issues equity-settled share-
based payments to certain employees. 
Equity-settled share-based payments are 
measured at fair value at the date of grant.  
This fair value is measured by use of a 
Black-Scholes model.

The key assumptions used as inputs into 
this model are outlined in note 21 on Share 
Based Payments. In addition, the company 
has issued share options as partial 
consideration for services provided. The 
cost of these has been recognised based 
on the timing of the delivery of the service 
and the fair value.

57

GFINITY plc |  Annual Report & Financial Statements 20194. Revenue 

The Group’s policy on revenue recognition is as outlined in note 2. The year ending June 2019 included £0.9m included in the contract 
liability balance at the beginning of the period (2018: £nil). 

The Group’s revenue disaggregated by primary geographical markets is as follows:

30 June 2019

30 June 2018

Gfinity

CEVO

Total

Gfinity

CEVO

Total

7,082,948

-

7,082,948

3,007,511

-

3,007,511

539,210

248,007

787,218

240,513

635,238

875,751

-

-

-

434,063

-

434,063

 7,622,159

 248,007

7,870,166

 3,682,087

 635,238

 4,317,325

United 
Kingdom

North 
America

ROW

Total

The Group’s revenue disaggregated by pattern of revenue of revenue recognition is as follows:

30 June 2019

30 June 2018

Gfinity

CEVO

Total

Gfinity

CEVO

Total

5,251,702

27,778

5,279,480

3,133,484

204,153

3,337,638

2,370,457

220,230

2,590,686

548,602

431,085

979,687

Services 
transferred 
at a point 
in time

Services 
transferred 
over time

Total

 7,622,159

 248,007

7,870,166

 3,682,087

 635,238

 4,317,325

As at 30 June 2019 the Group had the amounts shown below held on the consolidated statement of financial position in relation to 
contracts either performed in full during the year or ongoing as at the year end. All amounts were either due within one year or, in the 
case of contract liabilities, the work was to be performed within one year of the balance sheet date

June 2019

£1,085,158

£418, 286

£521,010

June 2018

£1,284,348

£ 447,849

£ 879,881

Trade Receivables

Contract Assets

Contract Liabilities

58

GFINITY plc |  Annual Report & Financial Statements 2019Trade receivables are non-interest bearing and are generally on 30 day terms. 

Contract assets are initially recognised for revenue earned while the services are delivered over time or when billing is subject to final 
agreement on completion of the milestone. Once the amounts are billed the contract asset is transferred to trade receivables.

Contract liabilities arise when amounts are paid in advance of the delivery of the service. These are then transferred to the statement 
of comprehensive income as either milestones are completed or work is completed overtime. Revenue of £0.9m was recognised in the 
year ending 30 June 2019 that was held as a contract liability as 30 June 2018. All of these amounts were held in Gfinity.

5. Segmental Information

The Group manage the business based on two segments: Gfinity and CEVO. The two reportable segments operate as follows:

Gfinity: This segment is the largest part of the business and encompasses the majority of esports related activities and broadcast and 
production capabilities. 

CEVO: The in-house development capabilities which are key to delivering both Gfinity plc’s strategy and online esports solutions for 
third parties. This segment also includes several US based technology revenue streams.

30 June 2019

30 June 2018

Gfinity

CEVO

Group

Gfinity

CEVO

Group

Revenue

7,622,158

248,007

7,870,166

3,682,087

635,238

4,317,325

Loss

 (11,481,149)

 (513,259)

(11,994,408)

 (13,420,753)

 (152,797)

 (13,573,550)

Gfinity principally operate in the UK and CEVO principally in the US.

The group has four single external customers which have revenue equal to or greater than 10% of the group’s revenue. The revenue 
from each of these customers is: £1.5m, £1.3m, £1.1m and £1.1m. The customers are major game publishers, media companies and 
sports rights holders.  These revenues are attributed to the Gfinity segment.

Segmental information for the statement of financial position has not been presented as management do not view this information 
on a segmental basis. Intra-group recharges are not considered when monitoring performance with central charges (such as senior 
management costs) retained in Gfinity plc rather than being apportioned across segments. 

59

GFINITY plc |  Annual Report & Financial Statements 20196. Operating Expenses

Operating loss is stated after charging:

Depreciation of property, plant and equipment

Amortisation & impairment of intangible fixed assets

Rentals under operating leases – land and buildings

Expensed development costs

Staff costs 

Costs of inventories expensed

Auditors’ remuneration for auditing the accounts of the 
company

Auditors’ remuneration for other non-audit services:

 – Other services supplied pursuant to such 

legislation

 – Other services related to taxation

 – All other services

Net foreign exchange (gains)/ losses

Year ended 30 June 2019

Year ended 30 June 2018

Group

 399,307 

1,036,163 

 613,861

190,308

5,648,905

-

47,500

             -   

2,500 

 8,975

24,546

 442,221 

418,797 

 609,373

190,517

 4,567,202

1,308 

21,000

-    

1,500 

8,250

(11,571)

7. Particulars Of Employees

Number of employees

The average number of people (including directors) employed by the Company during the financial period was:

Group

Company

Year ended  
30 June 2019

Year ended  
30 June 2018

Year ended  
30 June 2019

Year ended  
30 June 2018

62

61

53

58

60

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
The aggregate payroll costs of staff (including directors) were:

Wages and salaries

Social security costs

Pensions

Equity settled  
transactions

Group

Company

Year ended 30 June 
2019

Year ended 30 June 
2018

Year ended 30 June 
2019

Year ended 30 June 
2018

4,081,674

474,358

42,871

1,050,002

3,775,231

380,569

22,769

388,633

3,723,272

445,557

41,744

1,050,002

3,400,923

351,450

21,642

388,633

5,648,905

4,567,202

5,260,575

4,162,648

Total remuneration for Directors during the year was £1,347,307 (2018: £572,910). 

The board of directors comprise the only persons having authority and responsibility for 
planning, directing and controlling the activities of the Group.

8. Finance Income/Costs

Interest income on bank deposits

Interest cost

Group

Year ended 30 June 2019

Year ended 30 June 2019

£

6,481

(1,583)

£

1,432

(1,333)

61

GFINITY plc |  Annual Report & Financial Statements 2019  
9. Taxation 

(a) Major components of taxation expense for the period ended 30 June 2019 are: 

Year ended 30 June 2019

Year ended 30 June 2019

Group

Income statement

Current tax

Corporation tax charge / (credit)

Total current tax

Deferred tax

Relating to origination and reversal of temporary 
differences

Taxation charge / (credit) reported in the income 
statement

£

-

-

(59,832)

(59,832)

(b) Factors affecting tax charge for the period

A reconciliation of taxation expense applicable to accounting profit before taxation at the 
statutory tax rate of 19% (2017: 19%), to taxation expense at the Company’s effective tax 
rate for the period is as follows:

£

(153,000)

(153,000)

(69,356)

(222,356)

Group

Loss on ordinary activities before taxation

Profit / (Loss) multiplied by rate of tax

Effects of:

Expenses not deductible for tax purposes

Amortisation and impairment of intangibles

Movement in unrecognised tax losses

Unrecognised deferred tax asset at 17%

Prior Year at 19%

Year ended 30 June 2019

Year ended 30 June 2019

£

(12,054,190)

(2,290,296)

-

401,150

196,678

1,632,636

(59,832)

5,615,448

2,578,032

£

(13,795,906)

(2,621,222)

-

103,345

10,644

(153,000)

-

2,437,877

(222,356)

(c) Unrecognised deferred tax asset

The Company has an unrecognised deferred tax asset arising from 
trading losses carried forward of £6,338,036 (2018: £4,666,946) 
calculated at the substantively enacted Corporation tax rate at 
the balance sheet date of 19% (2018: 19%).  These trading losses 

will reverse against future taxable trading profits and no asset has 
been recognised due to uncertainties over the timing and nature 
of such gains in accordance with IAS 12.

62

GFINITY plc |  Annual Report & Financial Statements 201910. Property Plant and Equipment

Group Property Plant and Equipment

Office equipment

£

Computer & production 
equipment

Leasehold Improvement

£

Total

£

Cost 

At 1 July 2017

Additions

Disposals

At 30 June 2018

Depreciation 

At 1 July 2017

Charge for the period

Disposals

At 30 June 2018

Net book value 

At 30 June 2018

At 30 June 2017

£

746,413

107,249

0

853,662

238,108

264,093

0

502,201

351,461

508,305

7,947

14,036

0

21,983

4,603

4,927

0

9,530

12,453

3,344

383,451

203,905

0

587,356

19,208

173,202

0

192,410

394,946

364,243

Group Property, Plant and Equipment Continued 

Cost 

At 1 July 2018

Additions

Disposals

Exchange differences

Office  
equipment

Computer & production 
equipment

Leasehold  
Improvement

£

£

£

21,983

40,311

0

853,662

50,070

(1,847)

331

587,356

34,506

0

1,137,811

325,190

0

1,463,001

261,919

442,222

0

704,141

758,860

875,892

Total

£

1,463,001

124,887

(1,847)

331

At 30 June 2019

62,294

902,216

621,862

1,586,373

Depreciation 

At 1 July 2018

Charge for the period

Disposals

Exchange Differences

At 30 June 2019

Net book value  
At 30 June 2019

At 30 June 2018

9,530

5,536

0

-

15,066

47,228

12,453

502,201

238,830

(273)

85

192,410

154,940

0

-

704,141

399,307

(273)

85

740,843

347,350

1,103,260

161,373

274,513

483,113

351,461

394,946

758,860

63

GFINITY plc |  Annual Report & Financial Statements 2019Company Property, Plant and Equipment

Office equipment

£

7,947

5,070

0

Computer & production 
equipment

Leasehold  
Improvement

£

£

746,413

89,085

0

383,451

203,904

0

Total

£

1,137,811

298,059

0

Cost 

At 1 July 2017

Additions

Disposals

At 30 June 2018

13,017

835,498

587,353

1,435,870

Depreciation 

At 1 July 2017

Charge for the period

Disposals

At 30 June 2018

Net book value 

At 30 June 2018

At 30 June 2017

4,603

2,365

0

6,968

6,049

3,344

238,108

258,531

0

19,208

173,202

0

261,919

434,098

0

496,639

192,410

696,017

338,859

394,945

739,853

508,305

364,243

875,892

64

GFINITY plc |  Annual Report & Financial Statements 2019Company Property, Plant and Equipment continued

Office equipment

£

Computer & production 
equipment

Leasehold  
Improvement

£

£

Cost 

At 1 July 2018

Additions

Disposals

13,017

37,877

0

835,498

44,399

(1,797)

587,355

34,506

0

Total

£

1,435,870

116,782

(1,797)

At 30 June 2019

50,894

878,100

621,861

1,550,855

Depreciation 

At 1 July 2018

Charge for the period

Disposals

6,968

5,536

0

496,639

235,532

(273)

192,410

154,940

0

696,017

396,008

(273)

At 30 June 2019

12,504

731,899

347,350

1,091,753

Net book value 

At 30 June 2019

At 30 June 2018

38,389

6,049

146,202

338,859

274,511

394,945

459,102

739,853

65

GFINITY plc |  Annual Report & Financial Statements 201911. Intangible Fixed Assets 

Group Intangible Fixed Assets

Customer 
Relationship

Real Sport 
Web Platform

Gaming  
Platform

Software 
Development

Total

£

£

 -

£

 -

£

 -

1,198,661

935,518

281,383

£

148,750

 -

148,750

2,415,562

Cost 

At 1 July 2017

Additions

At 30 June 2018

1,198,661

935,518

281,383

148,750

2,564,312

223,969

 -

92,524

 -

52,721

75,359

49,583

75,359

418,797

223,969

92,524

52,721

124,942

494,156

Amortisation

At 1 July 2017

Charge for the 
period

At 30 June 2018

Net book value 

At 30 June 2018

974,692

842,994

228,662

At 30 June 2017

-

-

-

23,808

73,391

2,070,156

73,391

Customer 
Relationship

Real Sport 
Web Platform

CEVO 
Gaming Platform

Software 
Development

£

£

£

£

Total

£

Cost 

At 1 July 2018

Additions

1,198,661

 935,518

 281,383

148,750

2,564,312

 -

-

-

 -

 -

At 30 June 2019

1,198,661

935,518

281,383

148,750

2,564,312

Amortisation

At 1 July 2018

Charge for the 
period

Impairment

223,969

239,732

403,496

92,524

312,696

52,721

56,431

124,942

23,808

494,156

632,667

403,496

At 30 June 2019

867,197

405,220

109,152

148,750

1,530,319

331,464

974,692

530,298

842,994

172,231

228,662

-

1,033,393

23,808

2,070,156

Net book value 

At 30 June 2019

At 30 June 2018

66

GFINITY plc |  Annual Report & Financial Statements 2019 
 
Company Intangible Fixed Assets

Cost 

At 1 July 2017

Additions

At 30 June 2018

Amortisation

At 1 July 2017

Charge for the period

At 30 June 2018

Net book value

At 30 June 2018

At 30 June 2017

Cost 

At 1 July 2018

Additions

At 30 June 2019

Amortisation

At 1 July 20178

Charge for the period

At 30 June 2019

Net book value

At 30 June 2019

At 30 June 2018

Software Development

£

148,750

-

148,750

75,359

49,583

124,942

73,391

23,808

Software Development

£

148,750

-

148,750

124,942

23,808

148,750

-

23,808

Total

£

148,750

-

148,750

75,359

49,583

124,942

73,391

23,808

Total

£

148,750

-

148,750

75,359

49,583

124,943

-

23,808

Software development costs refer to direct costs incurred in development of the Gfinity TV 
Player media player. The valuation of the Real Sport web platform has been based on the 
cost to Gfinity of acquiring Real Sport’s traffic 

67

GFINITY plc |  Annual Report & Financial Statements 2019Goodwill

£

2,544,525

-

2,544,525

-

-

-

2,544,525

2,544,525

Total

£

2,544,525

-

2,544,525

-

-

-

2,544,525

2,544,525

The goodwill has arisen on the acquisitions of 100% of the share capital of CEVO Inc. and 
RealSM Ltd in the prior year. The goodwill arising on the business combinations has been 
tested for impairment based on the methods outlined in note 3 on accounting estimates 
and judgements. In both instances the test indicated there was no impairment of  
the goodwill.

12. Goodwill

Group 

Cost 

At 1 July 2018

Additions

At 30 June 2019

Impairment

At 1 July 2018

Charge for the period

At 30 June 2019

Net book value 

At 30 June 2019

At 30 June 2018

68

GFINITY plc |  Annual Report & Financial Statements 201913. Investment in subsidiaries

At 1 July

Investment in subsidiary

At 30 June

30 June 2019

£

4,466,134

-

4,466,134

Company

30 June 2018

£

-

4,466,134

4,466,134

The investments in subsidiaries represent the purchase of CEVO 
and Real Sport on 24 July 2017 and 13 March 2018 respectively. 
The fair value of consideration at acquisition for CEVO was 

£2,158,498 for 100% of the share capital and the fair value at 
acquisition of Real Sport was £2,307,634 for 100% of the share 
capital. Both investments are held in Gfinity PLC.

Subsidiary undertaking

Country of incorporation

Holding

Proportion of voting 
rights and capital held

Nature of business

CEVO Inc.

USA

Ordinary shares

100%

IT Development and 
Tournament and event 
operator

RealSM Ltd

England

Ordinary Shares

100%

Online media

RealSM Ltd registered offices are The Foundry, 77 Fulham Palace 
Road, London, United Kingdom, W6 8JB. CEVO’s registered 
address is 128 Maringo Rd, Ephrata, WA 98823.

69

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
 
 
14. Investment in Associates

Group

Company

30 June 2019

30 June 2018

30 June 2019

30 June 2018

 £

 £

 £

 £

At 1 July

Investment

Share of Losses

Impairment

At 30 June

264,464

727,487

(877,967)

(113,984)

50,000

561,701

(347,237)

264,464

727,487

(877,967)

(113,984)

50,000

561,701

(347,237)

-

264,464

-

264,464

The investment in associate relates to the acquisition of 33% of 
the Esports Awards Limited on its incorporation in February 2017 
and 30% of Gfinity Australia on its incorporation in August 2017. 
On 14 August 2019 it was announced that Gfinity Australia would 

close at the end if November 2019. As a result the carrying value 
of the investment was written off in full. Subsequent investments 
have maintained Gfinty’s investment at the same percentage 
holding. Both investments are held in Gfinity plc.

Associate undertaking

Country of  
incorporation

Holding

Proportion of voting 
rights and capital held

Nature of business

Esports Awards Ltd

Gfinity Esports Australia 
PTY Limited 

England

Australia

Ordinary shares

Ordinary Shares

33%

30%

Event Operator

Tournament and event 
operator

Esports Awards LTD’s registered offices are Belfry House, Champions Way, Hendon, London, England, NW4 1PX. 
The registered office of Gfinity Esports Australia is Suite 5, Level 1, 100 William Street, Sydney, NSW 2011.

70

GFINITY plc |  Annual Report & Financial Statements 201915. Trade and Other Receivables

Group

Company

30 June 2019

30 June 2018

30 June 2019

30 June 2018

£

£

£

£

Trade receivables

Provision for doubtful debts

1,085,268

(110)

1,504,006

(219,658)

1,054,816

(110)

1,389,124

(219,658)

Other receivables

Amounts due from group 
undertakings

Amounts due from related 
undertakings

Prepayments and accrued 
income

Amounts due in less than one 
year

Amounts due from group 
undertakings

Prepayments and accrued 
income

1,085,158

1,284,348

1,054,706

1,169,466

374,058

-

51,214

710,933

227,165

-

128,692

519,664

374,058

-

228,045

610,757

51,214

128,692

647,321

447,729

2,221,364

2,159,869

2,127,299

2,584,689

- 

101,015

-

1,532,050 

101,015

Total

2,322,379

2,159,869

3,760,364

2,584,689

Amount due from group undertakings of £1,532,050 are considered to be due in more than one year 
(2018: £17,660) while prepayments include a rental deposit of £101,015 that is viewed as recoverable 
at the expiration of the lease in 2021. 

The directors consider that the carrying amount of trade and other receivables approximates to their 
fair value due to the short-term nature of these financial assets.

71

GFINITY plc |  Annual Report & Financial Statements 2019  
 
 
 
 
 
 
 
 
 
 
16. Cash and Cash Equivalents

Cash at bank and in hand

Short term deposit

Group

Company

30 June 2019

30 June 2018

30 June 2019

30 June 2018

 £

598,324

50,130

 £

3,629,182

50,106

 £

552,946

50,130

 £

3,513,111

50,106

648,454

3,679,288

603,076

3,563,217

Cash at bank and in hand earns interest at floating rates based on daily bank deposit rates.  The fair value of cash and cash equivalents 
does not differ from the carrying value.

17. Trade and Other Payables

Trade payables

Other taxation and social 
security

Accrued expenditure and 
deferred revenue

Group

Company

30 June 2019

30 June 2018

30 June 2019

30 June 2018

 £

1,448,232

148,589

 £

666,337

184,688

 £

1,412,800

139,597

 £

621,879

158,506

1,388,221

1,387,395

1,388,219

1,387,393

2,985,042

2,238,420

2,940,616

2,167,778

Trade and other payables principally comprise amounts outstanding for trade purchases and ongoing costs. The directors consider that 
the carrying amount of trade payables approximates to their fair value due to their short-term nature.

72

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
18. Derivative Financial Instruments

Derivative financial liabilities

Deferred shares

Group & Company

30 June 2019

£

-

30 June 2018

£

216,843

Deferred shares relate to the acquisition of CEVO Inc.. These were 
paid in full during the year. The value of the shares at acquisition 
was £325,264 with a change in value of  £108,421 recognised in 
other comprehensive income at the June 2018 year end. 

The shares were subsequently issued in September 2018 with the 
£108,421 recycled to the income statement along with a further 
£58,803 relating to the change in value between 30 June 2018 
and the issue date. 

19. Issued Capital

The Company has a single class of ordinary share with nominal 
value of £0.001 each. Movements in the issued share capital of the 
Company can be summarised as follows:

Issued and fully paid

Number 

£

As at 30 June 2017

Issued on 24 July at £0.21

Issued 11 October 2017 at £0.27

Issued 13 March 2018 at £0.1875

Issued 28 March 2018 at £0.12

As at 30 June 2018

Issued on 17 September at £0.10

Issued on 9 November at £0.08

As at 30 June 2019

188,663,570

3,614,049

25,925,926

12,307,382

55,837,283 

286,348,210

1,548,877

75,000,000

362,897,087

188,664

3,614

25,926

12,307

55,837 

286,348

1,549

75,000

362,897

73

GFINITY plc |  Annual Report & Financial Statements 201920. Earnings Per Share

Basic earnings per share is calculated by dividing the loss 
attributable to shareholders by the weighted average number of 
ordinary shares in issue during the period.

IAS 33 requires presentation of diluted EPS when a Company 
could be called upon to issue shares that would decrease earnings 
per share or increase the loss per share.  For a loss making 
Company with outstanding share options, net loss per share 
would be decreased by the exercise of options and therefore 
the effect of options has been disregarded in the calculation of 
diluted EPS.

Group

Company

Year to 30 June 2019

Year to 30 June 2018

Year to 30 June 2019

Year to 30 June 2018

 £

 £

 £

 £

(12,102,520)

(13,466,846)

(9,970,720)

(12,863,650)

1,911

Number 
000’s

Number 
000’s

Number 
000’s

Number 
000’s

335,573

228,815

335,573

228,815

(0.04) 

0.00

(0.06)

(0.03)

(0.06)

Loss attributable to 
shareholders from 
continuing operations

Profit attributable to 
shareholders from 
discontinued operations

Weighted average 
number of ordinary 
shares

Loss per ordinary share 
for continuing operations 

Profit per ordinary 
share for discontinued 
operations

74

GFINITY plc |  Annual Report & Financial Statements 2019 
GFINITY plc |  Annual Report & Financial Statements 2019

757575

GFINITY plc |  Annual Report & Financial Statements 201921. Share Based Payments 

Equity-settled share option plans

Options

The Company has a share option scheme for all employees of the Group. 

The tables below summarises the exercise terms of the various options over Ordinary shares of £0.001 each 
which had been granted, and were still outstanding, as at 30 June 2019. A total of 21,002,651 were granted in 
the year. No options were exercised during the year and 3,541,293 lapsed due to members of staff leaving. The 
total number of outstanding options in issue at 30 June 2019 is 54,359,795 (2018: 36,898,437).

LTIP options

Shares Options as at 30 June 2017

Shares Options Granted

Share Options Forfeited

LTIP Share Options as at 30 June 2018

Number

Weighted average exercise price 

£

22,766,711

6,967,440

(335,714)

29,398,437

                         0.1428 

                         0.1964 

(0.1962)

0.1549

Number

Weighted average exercise price 

LTIP options

Shares Options as at 30 June 2018

Shares Options Granted

Share Options Forfeited

LTIP Share Options as at 30 June 2019

29,398,437

21,002,651

(3,541,293)

46,859,795

£

0.1549

                         0.1230 

(0.1864)

0.1382

76

GFINITY plc |  Annual Report & Financial Statements 2019Options for non-employee services

Non-market condition shares

Number

Weighted average exercise price 

Shares Options as at 30 June 2018

Shares Options Granted

Share Options Lapsed

Share Options as at 30 June 2019

7,500,000

-

-

7,500,000

£

n/a

-

-

n/a

Options vest over periods defined in the respective option 
agreements and at the discretion of the board of directors. 
10,726,129 options vested during the year (2018: 8,485,327).

Of the options outstanding 32,600,133 (2018: 12,429,241) are 
held by directors. Full details of all options held by directors are 
contained within the Directors’ Remuneration Report.

The principal assumptions input into the Black Scholes model to 
calculate the value of LTIP share options issued for compliance 
with IFRS 2 “Share Based Payments” are included below, where 
applicable.

Weighted average exercise price

Average expected life

Expected volatility of options  
granted in year

Risk free rate

Expected dividend yield

Year ended 30 June 2019

Year ended 30 June 2018

£0.1382

1.0 years 

90.02%

1.11%

0%

£0.1549

1.8 years 

111.11%

1.14%

0%

All options were granted at an exercise price equivalent to the 
market price at the date of grant. The weighted average exercise 
price of LTIP options outstanding at 30 June 2019 was £0.1382 
(2018: £0.1549). The weighted average fair value of options issued 
during the period was £0.1230 (2018: £0.1119).

The average expected life is based on directors’ best estimate 
taking into account the vesting conditions of the options.

Expected volatility has been calculated with reference to the 
actual volatility of the share price since the Company’s admission 
to AIM in December 2014.

The fair value of the non-employee services options has been 
based on the fair value of the services provided at the date the 
services were provided. This equates to a fair value of options 
issued in the year £nil (2018: £0.0111).

All options are held in Gfinity plc with no options held over any of 
the subsidiaries.

77

GFINITY plc |  Annual Report & Financial Statements 201922. Related Party Transactions 

The Directors Remuneration Report provides details of share 
options issued to certain directors in the period. Further 
information on share options are provided in Note 21. In addition 
to the share options granted in the year, Garry Cook and Graham 
Wallace also participated in the October 2019 share placing 
acquiring 100,000 and 25,000 shares respectively. These were 
purchased at the price of £0.08 in line with the amount paid by all 
other participants in the fund raise. 

Transactions with Group subsidiaries in the year were inter-
company loans from Gfinity to CEVO (£476,208, FY18: £236,274), 
Real Sport (£471,740 FY18: £347,843). The prior year included 

an inter-company loan to Excel Interactive limited for £80,289, 
which was written off in full in the year, and Gfinity undertook 
transactions worth £18,989 with CEVO in the year ending  
June 2018. 

Transactions with associates in the year were £98,600 of revenue 
from the Esports Awards LTD (£90,000 in the prior year) and 
£379,848 with Gfinity Australia (£269,893 in the prior year) . 
These were billable activities based on market rates for delivering 
the services. At year end £51,214 remained outstanding from 
the Esports  Awards LTD. £332,548 of the revenue from Gfinity 
Australia was settled via equity. 

23. Commitments Under Non-Cancellable  
Operating Leases 

The Group and Company have the following total commitments 
under non-cancellable operating leases expiring as follows:

LAND AND BUILDINGS

Group

Company

30 June 2019

30 June 2018

30 June 2019

30 June 2018

£

£

£

£

Less than one year

1 -2 Years

856,368

447,759

372,600

-

856,368

447,759

Total

1,304,127

372,600

1,304,127

372,600

-

372,600

In the year ending June 2020 the Group’s accounts will be 
impacted by IFRS 16, Leases, which is effective for accounting 
periods commcing on or after 1 January 2019. If this had been in 
effect at the year ending 30 June 2019 both assets and liabilities 
would have increased by £1.3m.

78

GFINITY plc |  Annual Report & Financial Statements 201924. Notes To The Cash Flow Statement 

Group

Company

30 June 2019

30 June 2018

30 June 2019

30 June 2018

(12,056,151)

(13,795,906)

(9,971,259)

(13,126,379)

399,307

1,036,163

(6,481)

1,050,002

(166,504)

991,951

(420,232)

-

28,925

442,221

418,797

(1,432)

433,039

-

347,237

(246,550) 

-

125,191

396,008

23,807

(6,481)

1,050,002

(166,504)

991,951

(420.232)

(44,999)

28,925

434,097

49,583

(1,432)

433,039

- 

347,237

(246,550)

-

207,198

-

-

-

-

(191,435)

(624,724)

(350,307)

(543,679)

710,028

153,539

243,191

153,000

736,244

153,539

365,215

153,000

(8,470,887)

(12,505,936) 

(7,579,304)

(11,928,671)

–

–

-

-

(8,470,887)

(12,505,936)

(7,579,304)

(11,928,671)

Cash flows from 
operating activities

Loss before taxation

Adjustments for:

Depreciation of property, 
plant and equipment

Amortisation & impairment 
of intangible fixed assets

Interest Received

Share based payments

Fair Value Adjustment on 
Deferred Consideration

Share of Associate Losses

Revenue Settled Via Equity

Gain on disposal of 
subsidiary

Bad Debt Charge

Changes in working capital:

Decrease/(Increase) in 
Inventories

(Increase)/ decrease in 
trade and other receivables

Increase in trade and other 
payables*

Corporation tax (paid)/ 
received

Cash used by operating 
activities

Interest paid

Net cash used by operating 
activities

79

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25. Financial Instruments And Risk Management 

Credit risk

The Company uses a limited number of financial instruments, 
comprising cash, short-term deposits, and various items such 
as trade receivables and payables, which arise directly from 
operations. The Company does not trade in financial instruments. 
All of the Company’s financial instruments are measured at 
amortised cost

The Company’s principal financial assets are bank balances and 
cash, trade and other receivables.

Bank balances and cash are held by banks with high credit ratings 
assigned by independent credit rating agencies. Management is 
of the opinion that cash balances do not represent a significant 
credit risk.

The Company’s activities expose it to a variety of financial risks: 
market risk (including currency risk and interest rate risk), credit risk 
and liquidity risk.

As the Group does not hold security against trade and other 
receivables, its credit risk exposure is as follows:

Group

Company

30 June 2019

30 June 2018

30 June 2019

30 June 2018

£

£

£

£

1,243,834

1,292,320

2,745,432

1,788,425

The trade receivables balance represents amounts due from third 
parties. At the balance sheet date, the Group’s trade receivables 
totalled £1,085,268 less a provision of £110 (2018: £1,504,006 
less a provision of £219,658). The Company’s receivables include 
£1,532,050 of inter-company funding (2018: £610,757). The 
Company’s trade receivables totalled £1,054,816 less a provision 
for doubtful debt of £110 (2018: £1,389,124 less a provision for 
doubtful debt of £219,658).

There are no significant overdue but not impaired trade 
receivables at the balance sheet date. The Company balance 
sheet includes inter-company receivables which are not 
considered to be at risk as the Company retains control over the 
debtor however it is not anticipated that the Group companies will 
repay these amounts in the next 12 months. 

At the balance sheet date amounts of £905,026 were due from 
two customers representing a concentration of credit risk. All 
amounts have been recovered since the balance sheet date.

Liquidity risk

All trade and other payables are due for settlement within one 
year of the balance sheet date.  The use of instant access deposits 
ensures sufficient working capital is available at all times.

Foreign exchange risk

The Company operates in overseas markets by selling directly 
from the UK, owns an overseas subsidiary and reports in GBP. It is 
therefore subject to currency exposures on transactions while the 
Group is subject to currency exposures on consolidation of the 
overseas subsidiary.

80

GFINITY plc |  Annual Report & Financial Statements 2019Derivative Financial Instruments

The Group holds derivative financial instruments at their value 
with the gain or loss on remeasurement of fair value immediately 
in the statement of comprehensive income as outlined in Note 2. 

The only financial instruments held on the balance sheet related to 
deferred consideration for the purchase of CEVO with the liability 
to be settled via shares in Gfinity.

Financial instruments held by the Company and their carrying 
values were as follows:

Group

June 2019

June 2018

USD ($)

GBP (£)

USD ($)

AUSD ($)

GBP (£)

882,474 

441,582

901,508 

35,393

1,262,719

80,783

316,422

(102,803)

354,674

399,288

(1,367,280)

88,762

377,085

(101,644)

-

-

380,646

3,380,358

(1,164)

(2,160,794)

-

-

-

-

(216,843)

1,176,876

(171,736)

1,265,711

34,229

2,646,086

Company

June 2019

June 2018

USD ($)

GBP (£)

USD ($)

AUSD ($)

GBP (£)

843,801

441,582

780,150

35,393

1,168,665

265,100

(86,079)

354,674

394,324

(1,345,017)

321,783

(68,424)

-

-

380,646

3,319,590

(1,164)

(2,115,304)

-

-

-

-

(216,843)

1,022,822

(154,437)

1,033,509

(34,229)

2,536,754

Trade and other 
receivables

Accured income

Cash

Trade and other 
payables

Derivative Financial 
Instruments

Net Current Assets/
Liabilities

Trade and other 
receivables

Accured income

Cash

Trade and other 
payables

Derivative Financial 
Instruments

Net Current Assets/ 
Liabilities

Financial liabilities included in the balance sheet relate to the IAS 
39 category of other financial liabilities held at amortised cost.

As cash is held at floating interest rates, its carrying value 
approximates to fair value.

Assets relate to loans and receivables with the exception of other 
receivables and prepayments which are classified as non- 
financial assets.

Fair value estimation

The aggregate fair values of all financial assets and liabilities are 
consistent with their carrying values due to the relatively short-
term maturity of these financial instruments.

Capital management

The Company is funded entirely through shareholders’ funds.

If financing is required, the board will consider whether debt or 
equity financing is more appropriate and proceed accordingly. 
The Company is not subject to any externally imposed capital 
requirements.

81

GFINITY plc |  Annual Report & Financial Statements 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26. Deferred tax 

Group 

At 1 July

Acquisition of subsidiary

Credited to profit or loss

At 30 June

The provision for deferred taxation is made up as follows:

Temporary timing differences on intangible 
assets

At 30 June

2019

£

(366,245)

-

43,525

(322,718)

2019

£

322,718 

322,718

2018

£

-

(435,601)

69,356

(366,245)

2018

£

366,245

366,245

82

GFINITY plc |  Annual Report & Financial Statements 2019 
27. Details of the sale of the subsidiary

Profit on sale of subsidiary

1 July 2018 to 30 June 2019

1 July 2017 to 30 June 2018

Consideration received or receivable:

Cash

Total disposal consideration

Carrying amount of net assets sold

Gain on sale before income tax

Tax expense on gain

Gain on sale after income tax

Losses of Subsidiary in the year

Revenue

Cost of Sales

Gross Profit / (Loss)

Administrative Expenses

Profit / (Loss)

45,000

45,000

(37,982)

82,982

(15,767)

67,215

-

-

-

-

1 July 2018  
to 30 June 2019

1 July 2017  
to 30 June 2018

-

(17,914)

(17,914)

(47,389)

(65,303)

33,845

(19,574)

14,271

27,321

27,321

83

GFINITY plc |  Annual Report & Financial Statements 2019APPENDIX
Image Credits

Photographer

Joe Brady

Photographer

Chris Dart Photography

Photographer

Ben Brotherton / F1

84

Page Credit

Cover Image 1

Cover Image 2

Cover Image 3

Page 7 image 2

Page 7 image 3

Page 4 image 4

Page 16

Page 22

Page 29

Page 30

Page Credit

Cover Image 4

Page 1

Page Credit

Page 2

Page 7 image 1

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GFINITY plc |  Annual Report & Financial Statements 201985

GFINITY plc |  Annual Report & Financial Statements 201935 New Bridge Street, 

London 

EC4V 6BW

gfinityplc.com

86

GFINITY plc |  Annual Report & Financial Statements 2019