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Gfinity Plc

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FY2022 Annual Report · Gfinity Plc
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Gfinity plc 

Annual Report and  
Financial Statements  
30 June 2022 

Company number 08232509 

Gfinity Plc 

Contents 

Strategic Report 
Directors, Secretary and Advisors 
Period Highlights 
Gfinity At A Glance 
Chairman’s Report 
Chief Executive Officer’s Report 
Chief Finance and Operating Officer’s Report 
Principal Risks and Uncertainties 

Governance 
Chairman’s Statement on Corporate Governance 
Board of Directors 
Board Composition and Performance 
Directors’ Remuneration Report 
Directors’ Report 
Statement of Directors’ Responsibilities 

Financial Statements 
Independent Auditor’s Report 
Group Statement of Profit or Loss 
Group Statement of Comprehensive Income 
Group Statement of Financial Position 
Company Statement of Financial Position 
Group Statement of Changes in Equity 
Company Statement of Changes in Equity 
Group Statement of Cash Flows 
Company Statement of Cash Flows 
Notes to the Financial Statements 

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Gfinity Plc 

Strategic Report 

Directors, Secretary and Advisors 

The Board of Directors 

Company Secretary 

Registered Office 

Neville Upton (Chairman) 
John Clarke (Chief Executive Officer) 
Jonathan Hall (Chief Financial and Operations 
Officer) 
Leonard Rinaldi (Non-Executive Director) 
Hugo Drayton (Non-Executive Director) 

Jonathan Hall 

16 Great Queen Street 
London WC2B 5AH 

Nominated Adviser and Broker 

Canaccord Genuity Limited 

Independent Auditors 

Legal Advisers 

Registrars 

88 Wood Street  
London, EC2V 7QR 

Jeffreys Henry Audit Limited 
5-7 Cranwood Street 
London EC1V 9EE 

Corporate 
Fladgate LLP 
16 Great Queen Street 
London WC2B 5DG 

Commercial 
Onside Law 642A  
Kings Road 
Fulham 
London SW6 2DU 

Link Group 
6th Floor 
65 Gresham Street  
London EC2 7NQ 

Registered Number 

08232509 

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Gfinity Plc 

Strategic Report 

Period Highlights  

Financial highlights 

• 

• 

Reduction of 28% in Adjusted Operating Loss to £2.0m (2021: £2.7m), building on reductions of 50% in 2021 
and 36% in 2020. 
Revenue of £5.3m (2021: £5.7m), a decrease of 8%, but including a 33% increase in revenue attached to 
Gfinity’s owned audience, technology and esports properties. 

•  Gross profit of £2.7m (2021: £2.6m), a 4% increase, despite the reduction in revenue, reflecting the higher 

margins attached to Gfinity owned properties. 

•  Adjusted administrative expenses of £4.7m (2021: £5.4m) down 13% year on year. 
• 
Closing year-end cash of £2.1m, with a further £2.7m of unexercised warrants. 

Operational highlights  

Gfinity Digital Media 

•  Average monthly active users of 14.5m, a 36% year on year increase 
• 
Revenue per monthly active user 20p (2021: 15p), an increase of 29% 
•  Acquisition of Stock Informer brand, opening up ecommerce revenue stream 
•  Development of proprietary Content Management System facilitating efficient content publishing at scale 

Technology 

• 
• 
• 

63% increase in revenue from licensing and implementation of technology, outside of managed esports services 
Renewed contract to deploy Gfinity’s competitive platform into three of the largest mobile games in the world 
£0.7m  investment  in  development  of  Athlos  product  to  facilitate  easy  to  integrate  competitive  platform, 
enabling deployment at scale under Software as a Service licensing model. MVP launching in Q2 of FY23, 
creating significant long-term revenue opportunity. 

Esports Solutions 

• 

Completed delivery of record breaking fourth season of F1 Esports Series, achieving 23 million views across 
digital platforms, a 103% year on year increase. 
Renewed contract and commenced delivery of fifth season in 2022. 

• 
•  Delivered third season of co-owned esports property V10 R League, under Global Racing Series partnership 

• 

with Abu Dhabi Motorsports Management 
Continued to be selected to deliver esports solutions by blue chip client base including: Coca Cola, Nintendo 
and Manchester United. 

Post-period highlights 

•  Appointed as esports strategy development partner of Saudi Pro League 
• 
Chosen as delivery partner for Red Bull Home Ground Tournament 
• 
Launched MVP of Athlos Game Technology platform 

1 Adjusted Operating Loss is the operating loss before depreciation of property, plant and equipment, amortization, impairment  of goodwill and or/ 
intangible assets and the share-based payment charge. For consistency with prior years, the figure does include depreciation charged on right of use 
assets that were previously recognised as operating leases in the year ended 30 June 2019. 
2 Adjusted Administrative Expense is administrative expenses, adjusted for the same items as in the Adjusted Operating Loss.  

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Gfinity Plc 

Strategic Report 

Gfinity At A Glance 

Gfinity is a market-leading digital media publisher 
and technology company in the rapidly growing 
esports and competitive gaming entertainment 
industry sector. 

The Company is trusted and consistently chosen 
by global brands to design and deliver 
programmes as a result of its deep expertise, 
strong relationships, technological IP and its 
proven ability to connect directly with a global 
community of over 3 billion gamers, which 
have created a gaming market worth an 
estimated $175.8 billion. 

Within this market, Gfinity specialises in building 
digital highly engaged communities of gamers, 
both for its own brands and on behalf of others, 
that can be scaled and monetised. This is delivered 
in three ways: 

-  Gfinity Digital Media (GDM) Group: the digital home for gamer lifestyles. A network of Gfinity owned and 
operated websites, driving up to 15 million visitors per month (MAU) to Gfinity owned and operated sites. 
Creating  monetisation  opportunities  through  advertising,  brand  partnerships  and  eCommerce  activities. 
Including related social platforms, these allow Gfinity to reach more than 50m gamers per month. 

- 

Jointly owned properties: long-term commercial partnerships with organisations that have a strategic need to 
connect  with  gamers.  This  includes  the  Global  Racing  Series,  in  conjunction  with  Abu  Dhabi  Motorsports 
Management, in which Gfinity is paid for the delivery of services, including broadcast production and shares 
equally in the commercial and content rights of the series. 

-  Delivering esports technology and services for third parties: deploying Gfinity’s esports technology, production 
and operations services for a network of blue-chip clients, which include leading game publishers, sports rights 
holders, media companies and commercial brands. Monetised via license income and service delivery fees. 

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Gfinity Plc 

Strategic Report 

Chairman’s Report 

I have pleasure in presenting our annual accounts for the financial year-ended 30 June 2022. 

It has been another year of progress in the delivery of the Company’s strategic plan. The focus on “what we own” continues 
to guide the team and prioritise where resources are best allocated. This contributed to third consecutive reduction in 
Adjusted Operating Loss. 

By owning a fast-growing community of hard-to-reach gamers, and proven technology that facilitates both competitive 
game play and deepens engagement, the business now has a more predictable and reliable revenue flow. This is scalable, 
and delivers strong margins. 

The team has continued to strengthen its position in virtual motorsport, delivering the Formula 1 esports programme for 
a 5th year and Season 3 of the co-owned V10 R-League. The success of these events is due to a combination of an 
experienced delivery team and Race Control, the owned tech IP that provides industry leading real time adjudication 
support. 

During the year the leadership team has been strengthened, adding expertise and accountability to take the business to 
the next level. Managing Directors were appointed with responsibility for GDM, Athlos and Esports Solutions. 

The GDM team continues to grow our owned community of hard-to-reach gamers through web and social channels. Gfinity 
now touches the lives of close to 100m young people each month. Several our sites have seen significant growth but none 
more so than EpicStream which grew monthly users and page views by 356% and 512% respectively. Athlos is making 
significant progress. Its mission, to help game studios harness the power of competitive play to grow their communities at 
scale, increase player engagement, and drive increased revenue has struck a chord in the marketplace. Game publishers are 
increasingly looking at live services in addition to game sales as a primary source of revenue. Athlos creates a meta-game 
around any existing video game which makes for a significant potential customer base. 

The  market  demographics  continue  to  work  in  favour  of  gaming.  Young  people  continue  to  enjoy  interactive  over 
traditional forms of entertainment. New blockbuster game launches are dwarfing the time and money spent on movie 
and  music  releases.  And  countries  such  as  KSA  are  spending  heavily  on  gaming  infrastructure  projects.  New 
opportunities are being created across the industry. 

Gaming is not a fad, it is a way of life for younger generations. This is not lost on brands who are looking to connect 
authentically with consumers under the age of 30 or on sports rights holders who see a digital equivalent as a key to stay 
relevant. While game publishers who operate in a highly competitive marketplace are increasingly focused on ways to 
drive up the Average Revenue Per User (ARPU). Offering increased competitive game play is a part of their playbook. 
Gfinity can add value in each of these areas and is well positioned for growth. 

In summary, I would like to say thank you to the Gfinity team that continues to show all the qualities needed to succeed. 
They are tenacious, passionate, innovative and demonstrates a can-do attitude that is infectious. And I would also like 
to thank all our clients and partners that choose to work with Gfinity. Their continued support is never taken for granted 
and we look forward to continuing to grow together. 

Neville Upton 
Chairman 
22 December 2022 

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Gfinity Plc 

Strategic Report 

Chief Executive Officer’s Report 

When appointed CEO in March 2020, I set out a bold plan to bring the economics of our business under control and to 
reset the strategic focus on ‘what we own’ to deliver scalable and profitable growth. We are now at the end of the second 
full year of this plan, and we are making progress in each area. 

To win in the world of competitive gaming and esports you need to make a positive contribution to the overall gaming 
ecosystem. You must bring something to the table for partners and clients that adds value. To do this effectively you need 
to own something. This is at the core of the ‘what we own’ strategy. 

For  Gfinity  this  means  owing  a  fast-growing  community  of  hard-to-reach  gamers  and  owning  proven  technology  that 
facilitates competitive game play that helps deepen engagement. Monetise them independently and then utilise each one in 
a way that helps grow business in areas where we already have a competitive advantage, such as virtual motorsport. 

The  decision  to  prioritise  the  ‘what  we  own’  strategy  over  the  delivery  of  multiple  fee  based  one-off  client  service 
programmes has had an adverse short-term impact on top line revenue in 2022, which was £5.3m, a decrease of 8% YOY. 
However, we saw a 33% increase in revenue attached to Gfinity’s owned audience, owned tech IP and the V10 R-League 
esports programme which is a co-owned partnership with Abu Dhabi Motorsport Management. We have driven 107% 
increase in gross profit from these areas. 

During the year we turned down several one-off assignments which would have driven more revenue but would not have 
helped us deliver on our strategic plan. We have had the confidence to say no. The numbers show that it is the right thing 
to do. 

The economics of our business has become more predictable, and we are driving better gross margin performance with 
gross profit up 4% despite the reduction in revenue. At the same time the operating cost base has been streamlined, with 
adjusted opex down 13% YoY. 

Throughout the year the team has been focused on transforming the business into one that is scalable. This is our pathway 
to profitability. 

Balanced revenue dispersion 

In March 2020 more than 90% of our revenue was coming from client services or esports solutions - delivering events for 
game publishers, sports rights holders and brands for a fee. This business was difficult to predict and to scale. 

Today we are starting to see a more balanced revenue dispersion, reflecting the ‘what we own’ strategy. This is going to 
continue. 

At the end of 2022 financial year our profitable owned community of gamers, Gfinity Digital Media (GDM), delivered 
54%  of  revenue  up  from  29%  in  the  previous  year.  Revenue  derived  directly  from  Gfinity’s  proprietary  esports 
technology, which is driving some of the world’s largest in-app mobile esports programmes, delivered 7%. While our 
focus on esports solutions has been in areas where we have a competitive advantage and this has delivered revenue of 
39% from a blue-chip client base including Formula 1, Manchester United, Abu Dhabi Motorsport Management and Red 
Bull. 

This is driving better financial performance, characterised by a reduction in the adjusted operating loss in FY22 of 28% 
(down to £2m). This builds on reductions of 36% and 50% in FY20 and FY21. 

Growth of Gfinity Digital Media (GDM) 

2022 was another successful year for GDM. At the end of the June monthly users across all sites were 14.5m, up 36% on 
FY21. Revenue reached £2.8m, up 75%. While the annualised revenue per user was up 29% to 20p. Combined with our 
social channels we are now reaching more than 100 million gamers each month. 

We have a strong platform for further growth in the number of users and the revenue per user. We will continue to do this 
organically and through strategic acquisitions. 

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Gfinity Plc 

Strategic Report 

GDM’s competitive advantage is based on technology; content and Search Engine Optimisation (SEO) expertise; and 
commercial leverage. We continue to invest in our proprietary Manifold CMS system which allows for efficient content 
publishing at scale and is now in a plug and play format for all new acquisitions that we make. In addition, Stock Infomer 
price and stock availability technology is being adapted to allow relevant price comparison links to be offered to anyone 
viewing content across the network. Our team of editors and SEO specialists have built a high performing and growing 
network of websites with strong domain authority, supported by a bank of evergreen content across multiple genres. It is 
our scale that is driving improved commercial rates on advertising and affiliate partnerships, ensuring a greater proportion 
of higher CPM direct traffic. 

It is important that we continue to innovate and stay agile in how we manage GDM. There continues to be downward 
pressure on overall advertising spend with platforms such as Meta and Google announcing post period reductions in ad 
revenues. While Google is prone to make algorithm changes with little or no warning which can impact user numbers. 
The team is constantly looking at ways to minimise the impact of marketplace changes and to ensure GDM continues to 
grow. 

Licencing our competitive gaming engagement platform 

One of the highlights of the year was the decision by one of the world’s largest mobile game companies to extend its 
contract to license a white labelled version of Gfinity’s competitive gaming platform. It is being used, in-App, for the 
second  year  running,  to  power  its  global  esports  programme.  Tens  of  thousands  of  players  from  multiple  countries 
competing seamlessly within the game. 

This contributed to 63% growth in license revenues from our owned competition and engagement platform, outside of 
programmes where Gfinity also manages the overall tournament and programme delivery. Perhaps more importantly it 
also gave us the proof of concept needed to launch Athlos. 
The Gfinity tournament platform has traditionally been a bespoke integration for our clients, such as the Premier League. 
Now we are making it available to licence. 

Over the past twelve months we have rebuilt the technology so that game publishers can directly integrate it into their 
games in a matter of hours. This creates a major SaaS model, where tens of 1000’s of game publishers from AAA down 
to small independents can offer competitive play to their users. Deployment at scale will start in Q1 2023. 

Targeted esports solutions 

Our esports solutions efforts are increasingly focused on areas where we have a strong competitive advantage and are 
working alongside some of the worlds most respected brands such as Formula 1 and Manchester United. 

Formula 1 renewed as a client for a 5th year with an expanded programme for 2022. It is a brand that is going through a 
renaissance driven in part by the tv show ‘Drive to Survive’ and its focus on virtual racing which is drawing a younger 
audience. The value that Gfinity brings to Formula 1 extends from world class production right the way through to tech 
IP  with  our  proprietary  Race  Control  product  which  manages  all  in  race  adjudication  issues.  In  addition,  Gfinity’s 
www.racinggames.gg  site  is  one  of  the  most  visited  for  F1  esports  news  and  insights which  helps  us  bring  informed 
opinions to the table on ways to deepen connections with F1’s virtual racing fans. 

In June we launched Season 3 of the V10 R-League, our co-owned partnership with Abu Dhabi Motorsport Management. 
For the first time we took the top 4 teams in the competition to take part in a live finals event at the Yas Mall as a showcase 
event for Abu Dhabi Gaming Month. Mercedes won a tense final against Max Verstappen’s Redline team. The format 
and  fastest  virtual  car  in  the world  have  captured  the  imagination of  the  teams  and  fans  alike.  After  three  seasons  of 
building the product, we now have a product that has strong commercial appeal. 

Investments in gaming industry 

During  the  year  the  Kingdom  of  Saudi  Arabia’s  Savvy  Gaming  Group  (SGG)  acquired  two  leading  global  esports 
businesses for a reported price of $1.5bn and took financial positions in several leading game publishers. SGG announced 
in September that it planned to invest a further $38bn in gaming related companies by 2030. This reflects the ambition to 
make KSA the global hub for gaming. 

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Gfinity Plc 

Strategic Report 

In July and August, the Saudi Esports Federation (SEF) delivered Gamers8, a two-month celebration of gaming 
featuring many of the world’s most popular games and leading professional teams. I attended the event and was 
impressed by its scale, professionalism, and creativity. It was exciting to see young and old, female and male, embrace a 
range of different games. They were playing, competing, and watching the best pro players compete in games like 
Fortnite and DOTA. Plans for a 2023 edition are already underway and it is clear it will be on an even grander scale. 

In June Gfinity hosted a KSA business delegation, organised by the Saudi General Entertainment Authority (GEA), at the 
Gfinity  Arena.  The  delegation  consisted  of  leaders  of  thirty  private  entertainment  companies.  It  was  an  enjoyable 
exchange of ideas and relationships have been built which will be beneficial in the future. 

The investment in gaming in KSA is creating new opportunities and Gfinity is well positioned to play a positive role in 
future  developments.  It  was  in  this  context  that  in  November  2022  I  was  delighted  to  be  able  to  announce  Gfinity’s 
appointment as the esports and gaming solutions partner for the Saudi Pro League. This represents an important first step 
within the region. 

Our dedicated team 

The progress we are making across the business is a direct consequence of the passion and spirit shown by the team. 
Everyday team members are stepping up, innovating, selling ideas, building networks, wowing partners with the quality 
of their work, and making things happen in a challenging economic environment. Gfinity is benefiting from having leaders 
across the business driven by their desire to build something special. 

Outlook 

The strategic focus on ‘what we own’ gives us greater control over our destiny. However, our success is still dependent upon 
positive  business  and  consumer  sentiment.  There  are  economic  headwinds.  This  could  impact  spending,  especially  on 
advertising campaigns across GDM. We will continue to manage our cost base in line with both the opportunities that we 
can see ahead of us and the market realities that we face. The team will remain agile, flexible, and entrepreneurial, continually 
adding to an already strong pipeline of opportunities in the strategic areas where we have chosen to focus on. 

Conclusion 

The transformation of Gfinity’s business model is now well underway. The strategy is embedded across the business with 
strong leaders in place to ensure we deliver on what we say and move us towards profitable growth. We remain focused 
on what we  can control,  strengthening the foundations on which the GDM has been built; adding more customers to 
Athlos,  our  tech  IP  licensing  business;  and  partnering  with  organisations  who  share  our  passion  for  gaming  and  the 
commercial opportunities it presents. Gfinity’s best days are ahead of us. I would like to thank the Gfinity team, our 
business partners and our clients for their continued hard work and support. 

John Clarke 
Chief Executive Officer 
22 December 2022 

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Gfinity Plc 

Strategic Report 

Chief Financial and Operations Officer’s Report 

Summary 

The year to 30 June 2022 saw continued strong progress on Gfinity’s path towards profitability. An adjusted operating loss of 
£2.0m, represented an improvement of 28% on the year to 30 June 2021; a third consecutive year of progress, following 
reductions of 50% in FY21 and 36% in FY20. 

This continued improvement reflects the strategic focus on areas within the esports and gaming ecosystem that Gfinity 
owns, that can scale and can deliver a strong margin as they do so. 

Revenue of £5.3m actually represented a reduction of 8% year on year. Within this, however, there was a 33% increase 
in revenue coming from Gfinity’s owned audience, technology and esports rights. As a result, despite the reduction in top line 
revenue,  gross  profit  actually  increased  to  £2.7m  (2021:  £2.6m),  while  Adjusted  Administrative  Expenses  actually 
reduced by 13% to £4.7m (2021: £5.4m), again reflecting a third consecutive annual reduction. 

Revenue and Cost of Sales:  

Gfinity Digital Media: 

GDM revenue for the year of £2.8m represented an increase of 75% year on year (2021: £1.6m). This reflected growth 
in  both  the  number  of  unique  monthly  active  users  on  Gfinity’s  platform,  which  rose  36%  to  14.5m  and  growth  in  the 
annualized revenue per monthly active user, which rose 29% from 15p to 20p. 

This growth reflected a continued strengthening of both the quality of content across the GDM network and the domain 
authority of the sites. It also reflected a diversification of the revenue streams from the sites, with ecommerce activities 
strengthened alongside the existing advertising. 

In  this  regard,  we  were  delighted  to  add  the  Stock  Informer  brand  to  the  GDM  network  in  September  2021.  This 
acquisition has strong value in itself, as a new and highly profitable revenue stream within the GDM portfolio. In the 
nine-month period post acquisition, this business contributed £0.5m of revenue and £0.4m of net profit to the network. 
Over  the  longer  term,  however,  the  technology  used  to  provide  the  live  pricing  and  stock  availability  data  for  this 
product,  will  power  live  price  comparison  information  for  relevant  products  for  users  across  the  GDM  network. 
Representing a potentially even greater revenue opportunity. 

Gross profit across the GDM network, rose to £1.6m, an 81% year on year increase, reflecting a 56% gross 

margin. Esports Solutions: 

In the year to 30 June 2022 Gfinity has continued to be trusted by major global brands to design, develop and deliver 
esports solutions. 

During the first half of the financial year Gfinity completed delivery of the fourth season of the Formula 1 Esports 
Series. This programme continues to grow and set new records, achieving 23 million views across the season; a 103% 
year on year increase. Gfinity’s contract was subsequently reviewed for a fifth season, with delivery commencing in early 
2022, building to live events and finals taking place in the latter months of 2023. 

This  programme  was  supported  by  other  initiatives  on  behalf  of  clients  including  Coca  Cola,  Manchester  United, 
Nintendo, EA Sports and Ask4. 

This financial year also saw the commencement of the 3rd season of the V10 R League, a part of the Global Racing 
Series partnership in conjunction with Abu Dhabi Motorsports Management. This season saw the addition of Mercedes 
to  the  roster  of  competing  teams,  joining  other  high-profile  organisations  including:  Red  Bull  Racing,  BMW  SIM 
Racing, Fordzilla, Williams Esports and Aston Martin. 

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Gfinity Plc 

Strategic Report 

The period to June 2023 saw completion of around half the season, building towards a live finals taking place in Abu 
Dhabi, sponsored by Miral in early FY23. 

This contrasted with FY21, which had seen both of the first two seasons of the V10 R League programme. As a result, 
revenue fell from £0.7m to £0.2m. The programme required a net investment of £0.1m (2021: £0.1m). Directors believe, 
however, that this is creating a valuable owned esports property, from which Gfinity will see significant benefit in the 
future. 

Overall,  across  the  esports  solutions  business,  revenue  fell  47%  to  £2.1m (2021:  £3.8m).  This  reflected  the  revised 
phasing of the V10 R League programme, which had seen a greater concentration of activity in the prior year, but also 
a  increased  strategic  decision  to  prioritise  revenue  streams  attached  to  Gfinity’s  owned intellectual  property,  which 
directors believe will give the business a greater chance of driving longer term, high margin revenue growth. 

Technology: 

In the year to 30 June 2022 revenue attached to the licensing and implementation of Gfinity’s technology, outside of 
the scope of managed esports programmes, grew 63% to £0.4m (2021: £0.2m). This delivered a gross profit of £0.2m 
(2021: £0.0m). 

Gfinity continued to deploy its proprietary esports platform into 3 of the major mobile game titles. This programme has 
provided  an  important  case  study  as  to  how  Gfinity’s  technology  can  be  implemented  directly  into  mobile  games. 
Allowing  publishers  to  deliver  competitive  programmes,  without  users  having  to  leave  the  game  to  utilize  other 
platforms. 

With  two-thirds  of  revenue  in  the  games  industry  now  coming  from  in-game  revenues,  rather  than  one  off  game 
purchases and competitive gamers proven to spend significantly longer and spend significantly more money in game 
than casual gamers, directors believe that this presents a significant future revenue stream. 

Administrative Expenses: 

As a Board, we monitor ourselves against Adjusted Administrative Expenses. This measure adjusts for the impact of 
non-cash items, including amortisation or other adjustments to the carrying value of goodwill and intangible assets, 
depreciation on owned assets and the share option charge. 
In the year to June 2022, unadjusted Administrative Expenses included: 

•  Share option charge of £0.5m, (2021: £0.3m) 
•  Amortisation  of  intangibles  and  adjustments  to  goodwill  and  intangible  carrying  values  of  £1.6m  (2021: 

£1.5m) 

•  Depreciation of owned assets of £0. 1m (2021: £0.6m) 

In the year to June 2022, Adjusted Administrative Expenses were £4.7m (2021: £5.4m), reflected a reduction of 13%. 
This was principally driven by reductions in permanent headcount, facilitated by a move to a more variable cost model, 
with a smaller team retained to deliver ad hoc client esports solutions. This also represented the first full year without a 
base office, as the company adopted a fully remote working policy. 

Operating Loss: 

The cumulative effect of all the above items was that the adjusted operating loss for the year reduced to £2.0m (2021: 
£2.7m). This represented a reduction of 28%. 

Allowing for a small gain on the winding up of the Gfinity Esports Australia business, Adjusted EBITDA for the year 
was £1.9m (2021: £2.3m). 

Cash and Cash Equivalents: 

As at 30 June 2022, Gfinity had cash of £2.1m (2021: £1.4m). Further to this, there were £2.7m in unexercised warrants, 
at an exercise price of 1.25p. 

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Gfinity Plc 

Strategic Report 

Mergers and Acquisitions: 

Gfinity completed two acquisitions in the year: 

•  Megit Ltd, the parent company of the Stock Informer brand, which operates the  StockInformer.co.uk and 
StockInformer.com sites in UK and USA respectively. Stock Informer holds a position of authority on the 
availability of hard to get items of stock, of particular relevance to gamers. Its proprietary technology ensures 
an  up  to  date  record  of  when  such  items  become  available  allowing  it  to  earn  revenue  through  affiliate 
commissions. 

o  Consideration for the acquisition of Megit Limited comprised of: 

• 
• 

£2.5m in cash 
£2.5m in Gfinity equity settled via the issuance of 62.5m new ordinary shares at the 
placing price of 4p in September 2021; and 

•  An earn out of 30% of revenue in each of the first 3 years post acquisition, capped at 

a maximum value of £1.8m. 

•  The trade and assets of the SiegeGG business. SiegeGG has acquired a leading position as the authority on 
all news and statistics relating to the competitive scene around the Rainbow Six Siege game published by 
Ubisoft.  The  business  generates  revenues  through  the  licensing  of  its  database  of  statistical  information 
relating to Rainbow Six Siege esports and onsite advertising. In the year to 31 December 2020, SiegeGG 
reported unaudited revenues of $0.1 million and profit before tax of $40k. 

o  Consideration for the acquisition of SiegeGG comprised of: 

• 

9 million ordinary shares, with a fair value on the date of acquisition of 4.4p 
amounting to £396k 

•  An earn out of 30% of revenue in each of the first 2 years post acquisition, capped at 

a maximum value of £1.5m. 

Outlook: 

Directors believe that the continued improved financial performance of the business, coupled with the growth in the 
value of Gfinity’s owned IP, will leave it well placed to deliver long-term value for shareholders. 

While a sustained period of recession could have an impact on the speed of growth in certain areas, for example the level 
of advertising rates in the GDM business, directors still see significant opportunities for growth, in particular via: 

•  Continuing to expand the audience within the GDM network and introduce new technology to deepen the 

engagement and increase the revenue that comes from this community 

•  Launching an easy to integrate and easy to use version of Gfinity’s Engage platform, which can be integrated 

directly into publisher game titles, creating a new Software as a Service revenue stream. 

•  Building on Gfinity’s expertise in sports based titles, particularly racing games and football to capitalize on 

the significant opportunity within the GCC region. 

Directors  are  actively  engaged  in  discussions  with  potential  strategic  partners  to  ensure  that  Gfinity  is  appropriately 
positioned to capitalise on these areas of opportunity. 

Jonathan Hall 
Chief Financial and Operations Officer 
22 December 2022 

11 

 
Gfinity Plc 

Strategic Report 

SECTION 172(1) STATEMENT 
The directors are well aware of their duty under Section 172(1) of the Companies Act 2006 to act in the way which 
they consider, in good faith, would be most likely to promote the success of the Company for the benefit of its 
members as a whole, and in doing so have regard (amongst other matters) to: 
• The likely consequences of any decision in the long term; 
• The interests of the Company’s employees; 
• The need to foster the Company’s business relationships with suppliers, customers and others; 
• The impact of the Company’s operations on the community and the environment; 
• The desirability of the Company maintaining a reputation for high standards of business conduct, and 
• The need to act fairly as between members of the Company (the “Section 172(1) Matters”). 

Induction materials provided on appointment include an explanation of directors’ duties, and the board is regularly  
reminded of the Section.172(1) Matters, including as a rolling agenda item at every main board meeting. 
Further information on how the directors have had regard to the Section.172(1) Matters can be found on pages 12 to 18. 

Section 172(1) Companies Act 2006 
The board takes decisions with the long term in mind, and collectively and individually aims to uphold the highest 
standards  of  conduct.  Similarly,  the  board  understands  that  the  Company  can  only  prosper  over  the  long  term  if  it 
understands  and  respects  the  views  and  needs  of  its  customers,  distributors,  employees,  suppliers  and  the  wider 
community in which it operates. 
The directors are fully aware of their responsibilities to promote the success of the Company in accordance with Section 
172(1) of the Companies Act 2006. The text of Section 172(1) of the Companies Act 2006 has been sent out to each 
main board director. 

Relations with Shareholders 
The  Company’s  principal  means  of  communication  with  shareholders  is  through  the  Annual  Report  and  Financial 
Statements,  the  full-year  and  half-year  announcements  and  the  AGM.  The  board  recognises  that  the  AGM  is  an 
important  opportunity  to  meet  private  shareholders.  Each  substantially  separate  issue  is  the  subject  of  a  separate 
resolution  at  the  AGM  and  all  shareholders  have  the  opportunity  to  put  questions  to  the  board.  All  board  directors 
endeavour to attend AGMs and answer questions put to them which may be relevant to their responsibilities. In addition, 
the directors are available to listen informally to the views of shareholders immediately following the AGM. For each 
vote, the number of proxy votes received for, against and withheld is announced at the meeting. The results of the AGM 
are published on the Company’s corporate website. 

Section 172(1) Companies Act 2006 (continued) 
The  board  receives  regular  updates  on  the  views  of  shareholders  through  briefings  and  reports  from  the  executive 
directors, the Company’s brokers and PR advisers. The Chief Executive Officer, the Chairman and the other directors 
make presentations to institutional shareholders and participate in investor road shows both following the announcement 
of the full-year and half-year results and, at other times throughout the  year. Not every officer participates in every 
investor presentation. The Chairman will participate in these presentations where appropriate and is always available to 
speak with shareholders. 
Dialogue with individual institutional shareholders also takes place in order to understand and work with these investors 
to seek to comply with their investor principles where practicable. 
Investor queries may be addressed to the Company Secretary at jonathan@gfinity.net. A range of corporate information 
(including all Company announcements) is also available to shareholders, investors and the public on the Company’s 
corporate website www.gfinityplc.com/investors/overview/.  
The board ensures that the requirements are met, and the interests of stakeholders are considered as referred to elsewhere 
in this report and through a combination of the following: 
•  A rolling agenda of matters to be considered by the board through the year, which includes an annual strategy review 

meeting, where the strategic plan for the following year is developed; 

12 

Gfinity Plc 

Strategic Report 

•  Standing  agenda  points  and  papers  presented  at  each  future  board  meeting,  which  will  report  on  customers, 

employees and other colleagues, health and safety matters and investors; 

•  A review of certain of these topics through the Audit Committee and the Remuneration Committee agenda items 

referred to in this report; 

•  Detailed consideration is given to of any of these factors where they are relevant to any major decisions taken by 

the board during the year; 

•  Monitoring  Key  Performance  Indicators  (“KPIs”)  such  as  EBITDA  and  Adjusted  EBITDA;  Gross  margin  by 

product; Adjusted operating loss. 

Principal Risks and Uncertainties 

Gfinity’s long-term success will depend in large part on its ability to manage the key risks affecting the Company. Gfinity 
is an innovative business in a rapidly developing sector. In that context, the risks facing Gfinity can change quickly, and 
the board recognizes the importance of identifying key risks and ensuring that the right mitigation strategies are in place 
for managing them. 

Ultimate responsibility for managing risk lies with the board. Executive responsibility for retaining the register of risks 
and reporting on these to the board lies with the Chief Financial and Operations Officer. Responsibility for the management 
of risks lies with different members of the Executive leadership team depending on the nature of the risk. Over the past 12 
months, the business has transitioned into a new operating model which has improved the management of risks. The new 
operating model has segmented the business into three revenue generating divisions, namely Esports Solutions, Athlos, 
and Digital Media Group, supported by a shared central function. 

Gfinity distinguishes between strategic risks and operating risks. Strategic risks represent macro level matters, which may 
impact  on  the  strategy  of  the  Company.  Operating  risks  reflect  the  ongoing  challenges  that  the  business  may  face  in 
delivering on that strategy. 

On a day-to-day basis, responsibility for managing strategic risks lies with the Chief Executive. Mitigation strategies and 
the emergence of new strategic risks are considered through the weekly senior leadership team meetings, which is chaired 
by both the Chief Executive and the Chief Financial and Operations Officer. 

Operational risks are the responsibility of the Chief Financial and Operations Officer and are considered both at the senior 
leadership  team  meetings  within  each  division  of  the  business  and  through  weekly  performance  management  update 
sessions with each of the respective senior leadership teams of each division. 

In assessing its attitude to risk, directors aim to strike a balance between ensuring comprehensive processes and monitoring 
frameworks are in place, as would be expected of a publicly listed Company, while retaining the dynamism and innovation 
required to grow quickly within a rapidly developing and changing sector. 

The directors believe the principal risks currently affecting the business are as outlined below: 

13 

Gfinity Plc 

Strategic Report 

Strategic Risks 

Risk 
Economic Uncertainty 

Intellectual property risk 

Description 
Inflationary  pressure 
in  UK  has 
resulted in a cost-of-living challenge 
for many families. This is likely to be 
coupled with a period of high interest 
rates  and  higher  taxation  as  the 
government  and  Bank  of  England 
attempt 
inflation  and 
borrowing. 

to  control 

This has created a danger of a 
sustained period of economic 
downturn. 

This could create pressure on both 
Gfinity's cost base and potential 
revenue growth. 

Mitigating Actions 
Over the past 2 years, Gfinity has reduced its 
overhead cost base, moving to a variable cost 
model,  with  lower  fixed  infrastructure  costs 
and a globally dispersed workforce. 

This gives Gfinity the flexibility to move the 
cost  base  up  or  down  more  quickly  in  line 
with peaks and troughs in demand across the 
respective  sectors  of  the  business.  It  also 
means 
to 
movements  in  UK  labour  market  costs  or 
energy  prices  than  would  previously  have 
been the case. 

less  exposed 

that  Gfinity 

is 

the 

involves 

Esports 
of 
intellectual property, typically owned 
by  the  publishers  of  the  respective 
game titles. 

use 

Gfinity  must  consider  the  risk  of 
changes in strategy of the intellectual 
property  owners,  resulting  in  certain 
games not being available for use by 
Gfinity  in  its  esports  properties,  or 
fees  being  required  for  the  use  of 
intellectual  property,  which  may 
present  a  challenge 
to  Gfinity’s 
business model. 

Gfinity’s  Esports  Solutions  business  has 
expertise  across  a  broad  range  of  titles, 
meaning  there  is  no  over-reliance  on  one 
single publisher or title. In most cases Gfinity 
also works directly with the respective rights 
holder, hence being granted access to use the 
IP  required  under  the  terms  of  remit  of  the 
relevant programmes. 

Gfinity's  technology  platform  is  integrated 
directly  into  publisher  titles,  using  consent 
from the publishers. 

Gfinity  Digital  Media's  business  provides 
news and short form content around games, 
as other media outlets do. 

The  company  now  places  a  significantly 
reduced reliance on building the audience for 
owned esports programmes, using 3rd party IP 
than had been the case previously and where 
it does so, it is always with the consent of the 
relevant IP holder. 

14 

 
 
Gfinity Plc 

Strategic Report 

Perception of video 
gaming 

Competition Risk 

Speed of revenue growth 

Some  people  view  video  gaming 
negatively, 
that 
promotes  an  unhealthy  lifestyle  and 
lack of social interaction. 

something 

as 

There  is  a  risk  that  this  perception 
will provide a barrier to entry to 
commercial 
and  
broadcasters,  presenting  a  risk  to 
Gfinity’s business model. 

partners 

Gfinity always promotes a balanced approach 
to gaming, as part of a healthy lifestyle. This 
has included emphasising the role that fitness 
and nutrition plays in the performance of top 
esports  performers  within  Gfinity  operated 
programmes and also the role that gaming can 
help young people form social relationships in 
the digital age. 

There  are  currently  very 
few 
companies  globally  that  can  deliver 
full end to end esports solutions and 
Gfinity has established a first mover 
advantage.  As  the  market  develops, 
however,  there  is  a  risk  of  new 
entrants  coming  into  the  market,  or 
game publishers looking to bring the 
capability in house. 

Gfinity  continues  to  invest  both  in  its  own 
market  leading  technology  and  development 
of  a  large  community  of  fans  who  come 
directly  to  Gfinity  for  their  own  esports  and 
video gaming news and content. Examples of 
this  include  the  development  of  the  Athlos 
platform, 'Where to Watch' capability within 
the GDM network and the acquisition of the 
Stock Informer and Siege platforms. 

Gfinity also owns technological IP in 
its  competition  and  adjudication 
platforms,  which  competitors  may 
seek to replicate. 

This owned technology and owned audience 
ensures  that  Gfinity  continues  to  retain  a 
competitive  advantage  over  new  entrants  to 
the market. 

Gfinity  Digital  Media  also  operates 
in a competitive field, with multiple 
outlets chasing the audience looking 
for gaming news and content. 

Gfinity operates in a pioneering sector. 
The  Directors  believe,  supported  by 
market research, that the value of that 
sector is significantly below the level it 
should reach, given the size and level 
of engagement of the audience and the 
attractiveness  of  that  demographic  to 
broadcasters and commercial partners. 

to  provide 
While  Gfinity  will  continue 
services  to  key  partners  in  addition  to  these 
owned  areas,  it  will  only  do  so  where  the 
economic  terms  make  commercial  sense  for 
the business to do so. 
The  directors  of  Gfinity  firmly  believe  that 
establishing a market leading position in the 
fast-growing esports sector is the best route to 
delivering  significant  long-term  value  to 
shareholders  and  that  building  that  position 
around its owned audience and technology is 
the  best  way  to  deliver  consistent  revenue 
growth. 

Nonetheless, that growth may not be 
linear  and  that  may  present  a  risk  to 
the speed of revenue growth. 

Nonetheless, in view of the fact that revenue 
progression may be non- linear, the business 
has  moved  to  a  cost  model  that  allows  it  to 
vary the overhead base to align to peaks and 
troughs in demand. 

15 

 
 
 
Gfinity Plc 

Strategic Report 

Operational Risks 

Risk 

Liquidity Risk 

Description 
Gfinity  is  currently  a  loss-making 
company  and  as  such,  must  ensure 
that it has sufficient capital available 
to deliver on its strategy. 

Access to Key Skills 

Data Security Risk 

in 

developing 

Esports is a new sector and as such, 
the number of people with deep 
experience 
delivering esports solutions is limited. 
Without  access 
this  expertise, 
to 
Gfinity  would  not be  able  to provide 
the depth of solutions to its client base 
or build its own Gfinity “tribe”. 

and  

including 
and  ongoing 

Gfinity has built a large community of 
esports  fans  playing,  watching  and 
socialising  through  its  own  platform 
and  those  of  CEVO  and  RealSport. 
Increasing levels of data protection 
GDPR  
regulation, 
legislation, 
cyber 
security risks, make it imperative that 
any  data  gathered  through  these 
platforms  is  collected,  handled  and 
protected  in  accordance  with  all 
relevant  regulations.  Any  failure  to 
do so would significantly erode trust, 
both  among  the  esports  community 
and prospective 
commercial partners. 

Mitigating Actions 
Gfinity  maintains  a  strong  core  group  of 
investors  but  has  also  sought  over  recent 
fundraises to broaden this shareholder base. 
This  was  reflected  in  a  number  of  new 
investors  introduced  to  the  business  in  the 
investment  round  undertaken  in  March  and 
April 2022. 

Alongside this existing investor base, Gfinity 
is  continuing  to  engage  with  a  number  of 
potential  larger investors,  who would have a 
strategic rationale for investment in this sector. 
With the business continuing to loss making in 
the short run, Directors believe that one more 
partnerships from this group will be important 
in  supporting  the  long  term  growth  of  the 
business. 

Alongside 
investor 
the  commercial  and 
relations activities, directors are also ensuring 
that  the  company  continues  to  invest  in  its 
underlying  intellectual  property,  giving  the 
business sustained value even in the event of 
fluctuations in revenue. 

Gfinity  places  a  high 
importance  on 
succession  planning  within  the  business, 
ensuring that skills are not vested in a single 
individual. This is built through development 
of  existing  staff,  recruitment  of  certain  key 
personnel  and  where  appropriate  through 
targeted acquisitions. 

Senior individuals are also incentivized 
through  an  employee  option  scheme, 
driving loyalty to the business.  
Gfinity has undertaken an in-depth review of 
its  data  policies  and  procedures, 
in 
conjunction with lawyers and data protection 
experts in response to recent data protection 
legislation. 

All user data held is in a secure and encrypted 
manner and is only used in compliance with 
all relevant legislation. 

16 

Gfinity Plc 

Strategic Report 

This report was approved by the board and signed on its behalf. 

Neville Upton 
Chairman 
22 December 2022 

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Governance 

Corporate Governance Report 

Chairman’s Statement on Corporate Governance: 

The Directors recognise the fundamental importance of good corporate governance in providing an efficient, effective 
and dynamic management framework to ensure that the Company is managed in the right way for the benefit of all 
shareholders  over  the  medium  to  long-term.  In  view  of  this,  the  board  of  Gfinity  plc  has  chosen  to  apply  the  QCA 
Corporate Governance Code (the ‘QCA Code’) published by Quoted Companies Alliance. The QCA Code is a pragmatic and 
practical tool, which adopts a principles-based approach to corporate governance, which the directors of Gfinity believe 
is  correct  for  Gfinity  in  its  current  stage  of  growth.  Further  information  can  also  be  found  on  our  investor  website 
www.gfinityplc.com.  

Neville Upton, Chairman 

Board of directors: 

The Gfinity plc board is responsible for: 

•  Setting the strategy across all Gfinity group companies; 
•  Defining the business model and the financial framework within which the business must operate; 
•  Setting and ensuring the implementation of the culture, to deliver success; 
•  Designing and implementing controls and the risk management framework; 
•  Ensuring communication with key stakeholders, including staff, shareholders, suppliers and customers; 
•  Appointing a senior Executive Team, capable of delivering on the defined strategy; 
•  Monitoring performance against the above areas and taking remedial actions as appropriate; 
•  Ensuring availability of capital to deliver on the chosen strategy. 

The  board  retains  overall  responsibility  for  ensuring  strong  corporate  governance  and  is  supported  by  the  Audit, 
Nominations and Remuneration Committees. This section provides further detail on the composition and conduct of 
business  of  the  board  and  its  respective  committees,  together  with  information  on  how  they  discharge  their 
responsibilities. 

18 

Gfinity Plc 

Governance 

Board of Directors: 

Neville Upton, Chairman 

Appointed: 15 January 2014 

After graduating at the London School of Economics, Neville joined Coopers & Lybrand where he qualified as a 
Chartered Accountant. Neville’s formative years were at Euromoney where he gained experience in finance, M&A 
and various commercial projects. After a brief spell at The Decisions Group as Finance and Operations Director, in 
1998  he  established  a  call  centre  business,  The  Listening  Company,  which  specialised  in  multichannel 
communication applications and high quality customer service solutions. The business was sold in 2011 to Serco 
for a sum in excess of £60 million, at which time it had a turnover of £82 million and employed 4,000 people. 
Neville co-founded Gfinity in 2012 and assumed the role of Chairman in March 2020. 

John Clarke, Chief Executive Officer 

Appointed: 18 September 2018 

John is an experienced business executive having worked in and with leading global companies for the last 25 years. 
Prior to joining Gfinity, John worked for HEINEKEN N.V. where he was Head of Global Communications and, 
most  recently,  a  senior  commercial  director  within  Lagunitas  Brewing  Company,  a  100%  owned  subsidiary  of 
HEINEKEN N.V. 

Previously  he  held  senior  leadership,  corporate  affairs  and  marketing  positions  within  The  American  Express 
Company and Burson-Marsteller Public Relations. John was appointed to the board in September 2018, originally 
as a non-executive director. In May 2019 he was appointed as the Chief Commerical and Brand Officer, in which 
role he oversaw a rapid expansion of the Gfinity and RealSport communities. John was appointed Chief Executive 
in March 2020. 

Jonathan Hall, Chief Financial and Operations 
Officer 

Appointed: 1 September 2014 

Jon qualified as a Chartered Accountant with Arthur Andersen followed by a period of six years specialising in 
organisation and business process design with PA Consulting, a leading London based management consultancy 
firm. He subsequently spent five years as a Finance Director of Saracens Ltd and the wider Premier Team Holdings 
Group, before joining Gfinity in August 2014 where he led the process of the Company’s admission to AIM. As 
Chief Financial and Operations Officer Jon has responsibility for all aspects of finance and accounting, including 
financial planning, reporting and accessing capital to fund growth. He also retains responsibility for all company 
operations including event delivery, technology, HR and legal matters. 

Leonard Rinaldi, 
Director 

Independent 

Non-Executive 

Appointed: 18 December 2020 

Len Rinaldi retired in April 2019 after 12 years as the General Manager, Western Europe, Apple, Inc., where he led 
sales / general management across Western Europe. Previously, as Apple’s CFO EMEIA 2007 – 2012, he oversaw 
revenue hyper growth from $7bn to $40bn. Len also sat on the boards of Apple India (revenues $800m) as it entered 
the market, and Apple France (revenues $4bn). 

19 

 
Gfinity Plc 

His early career was spent in finance and business development/sales roles at AT&T and Alcatel Lucent, and has lived 
in Saudi Arabia, Singapore, USA, Paris, and London. Len holds an MBA in Finance from FDU. In addition he has 
Executive Leadership Certifications from Wharton School of Business and the University of Notre Dame. 

Hugo Drayton, 
Director 

Independent 

Non-Executive 

Appointed: 21 May 2021 

Hugo  has  spent  the  past  30  years  in  publishing  and  media,  as  a  pioneer  in  digital  media,  including  planning  and 
launching the UK’s first online newspaper – Electronic Telegraph, in 1994. He led Inskin Media, as CEO, for 10 years 
until  2020,  growing  it  from  start-up  to  a  global,  brand  advertising  business.  Previously,  he  spent  10  years  at  The 
Telegraph Group, latterly as Group Managing Director. Hugo led Advertising.com, Europe, for 2 years, and was launch 
CEO of behavioural marketing company, Phorm. 

Hugo is a non-executive director on the board of FTSE250 Future plc, and is an investor/advisor to several media and 
ad-tech  businesses.  He  serves  as  a  Trustee  of  the  Felix  Byam  Shaw  (Felix  Project)  and  British  Skin  Foundation 
charities. 

His  early  career  was  spent  overseas,  in  Europe  and  South  America,  with  Coats  Viyella,  and  launching  automated 
telephony services across Europe with Reed Telemedia. 

20 

Gfinity Plc 

Governance 

Board Composition and Performance 

The  composition  of  the  Gfinity  board  is  structured  to  contain  the  range  of  skills  and  personal  qualities  required  to 
effectively discharge its duties. The board recognises that as Gfinity develops, within a rapidly growing sector the precise 
composition required shall change from time to time. Responsibility for reviewing the composition of the board and 
making  recommendations  for  appointment  and  removal  of  directors  rests  with  the  Nominations  Committee.  Further 
details of this are provided below. Any such recommendations are subject to formal approval of the full board. 

The board recognises the importance of diversity of skills and approach in effectively conducting its duties, and as such, 
has sought to appoint high calibre individuals from a wide range of backgrounds and sectors. 

Role of Chair 

The  primary  responsibility  of  the  Chair  is  to  lead  the  board  effectively  and  to  oversee  the  adoption,  delivery  and 
communication of the Company’s corporate governance model. As Chairman, Neville Upton also retains responsibility 
for oversight of the development and delivery of the Company’s strategy, supported by the Executive Directors. 

The Chair ensures that the board considers the key issues affecting the Group, both operationally and financially, and 
together with the Company Secretary ensures the correct information flows between the board, its respective committees 
and between the Independent Directors and senior management. 

Role of Company Secretary 

The Company Secretary acts as a trusted adviser to the Chair and the board and plays a vital role in relation to both 
legal and regulatory compliance. The Company Secretary supports the work of the respective board committees and 
also acts as a confidential sounding board to the chairs of those committees. 

Board Conduct of Business 

Full board meetings are held monthly, other than in August and December, meaning a minimum of ten meetings per 
annum to conduct the regular business of the board. Further full board meetings shall be held as required to provide 
approval on specific matters, including major corporate transactions and the allotment of new shares. 

The quorum for a board meeting to be considered valid is two.  

Attendance record: 

Director 

Number of Meetings Attended 

Total Meetings in Period in 
Office 

Neville Upton 
John Clarke 
Jonathan Hall 
Leonard Rinaldi 
Hugo Drayton 
Andy MacLeod (Resigned 22/10/21) 

Board Review and Performance 

11 
11 
11 
11 
11 
2 

11 
11 
11 
11 
11 
2 

The board monitors its performance and composition on an ongoing basis and recognises that as the Company grows 
in a rapidly developing sector, the mix of skills required to best discharge its duties may change from time to time. It 
was in that context that, during the year, it was decided to introduce two new members to the board, both of whom 
bring  strong  governance  capability,  coupled  with  deep  expertise  in  sectors  highly  relevant  to  Gfinity’s  continued 
growth. 

21 

Gfinity Plc 

Governance 

Performance of the board is assessed on an annual basis. This process is led by the Chair of the board, supported by the 
Chief Financial and Operations Officer, and assesses the board’s performance against its stated terms of reference, both 
in terms of the process by which business is conducted and the results achieved. 

Audit Committee 

The role of the Audit Committee is to provide confidence to shareholders on the integrity of the financial results of the 
Company, expressed in this annual report and accounts, and other relevant public announcements made by the Company. 
The Audit Committee also has a key role in the oversight of the effectiveness of the risk management and internal control 
systems of the Company, and to make recommendations to the board for improvements in this regard. 

The Audit Committee comprises: 
Leonard Rinaldi (Chair) 
Neville Upton 
Jonathan Hall 

Prior to his resignation from the board, Andy MacLeod was also a member of the Audit Committee. 

Director 

Leonard Rinaldi 
Neville Upton 
Jonathan Hall 

Nominations Committee 

Number of Meetings Attended 

Total Meetings in Period in Office 

2 
2 
2 

2 
2 
2 

The  Nominations  Committee  ensures  there  is  a  robust  process  for  the  appointment  of  new  board  directors.  The 
committee  works  closely  with  the  board  and  the  Chair  to  identify  the  skills,  experience,  personal  qualities  and 
capabilities required for the next stage in the Company’s development, linking the Company’s strategy to future changes 
on  the  board.  Only  the  Nominations  Committee  is  able  to  formally  submit  a  recommendation  to  the  board  for  the 
appointment of a new director. All such recommendations are still subject to the approval of the board. 

The Nominations Committee comprises of: 
Hugo Drayton (Chair) 
Neville Upton 
John Clarke 

Prior to his resignation from the Board Andy MacLeod acted as Chair of the Nominations Committee. 

Following the appointment of Hugo Drayton and Len Rinaldi in the year to 30 June 2021, no amendments were proposed 
to the board in this period and hence no meetings of the Nominations Committee took place. 

22 

Gfinity Plc 

Governance 

Director 

Andy MacLeod 
Neville Upton 
John Clarke 
Hugo Drayton 

Remuneration Committee 

Number of Meetings Attended 

Total Meetings in Period in Office 

- 
- 
- 
- 

- 
- 
- 
- 

The Remuneration Committee is responsible for outlining the principles of remuneration strategy to be applied across 
the Gfinity Group. It also directly approves the remuneration of all directors, together with the grant of any option over 
shares in Gfinity plc. 

Compensation is based on an expectation that the director will spend a minimum of 30 days a year on work for the 
Company. This will include attendance at a minimum of six Board meetings per annum, each general meeting, plus 
other activities as agreed with the Executive team from time to time, including membership of board committees. 

Non-Executive Directors may support additional projects over and above their role as Non-Executive Directors and may 
be remunerated at or below market rate for those services. The extent of such services must not, however, compromise 
their status as Non-Executives, independent of the Executive team. 

The Remuneration Committee consists of Hugo Drayton, Neville Upton and Leonard Rinaldi. Andy MacLeod was part 
of the remuneration committee prior to his resignation. 

Director 

Hugo Drayton 
Neville Upton 
Leonard Rinaldi 

Number of Meetings Attended 

Total Meetings in Period in Office 

1 
1 
1 

1 
1 
1 

Full disclosure of director remuneration is provided within the Director’s Remuneration Report. 

23 

 
Gfinity Plc 

Governance 

Directors’ Remuneration Report 

As the  Company is AIM  listed, the directors are not required, under Section 420(1) of the Companies Act 2006, to 
prepare a directors’ remuneration report for each financial year of the Company and so Gfinity plc makes the following 
disclosures voluntarily, which are  not intended to, and do not,  comply with the requirements of the Companies Act 
2006. 

The Remuneration Committee is responsible for recommending the remuneration and other terms of employment for 
the Executive Directors of Gfinity plc. In determining remuneration for the year, the committee has given consideration 
to the requirements of the QCA Corporate Governance Code. 

Remuneration policy 

The remuneration of Executive Directors is determined by the committee and the remuneration of Non- Executive 
Directors is approved by the full board of directors. The remuneration of the Chairman is determined by the 
Independent Non-Executive Directors, in conjunction with the Chief Financial and Operations Officer. 

The remuneration packages of Executive Directors comprise the following elements:  

Basic salary and benefits 

Basic salaries for Executive Directors are reviewed annually and take into account individual performance, market 
practice and the financial position of the Company. In most cases salaries paid to Executive Directors are currently 
towards the low end of the market rate for their respective roles and relative to the experience of the individuals in 
question. Executive Directors are eligible for pension contributions and participation in the Company’s health insurance 
and life assurance schemes. 

Annual bonuses 

Bonuses awarded to Executive Directors are included in the Directors’ Emoluments table on page 25. Bonuses form part 
of  the  overall  remuneration  of  Executive  Directors  and  are  aligned  to  the  achievement  of  financial  and  strategic 
milestones which are designed to promote long-term value for all shareholders. In the context of the loss for the year and 
the desire to preserve cash to invest in long-term growth initiatives, no bonuses were paid to Directors in the year. 

Share options 

The Company believes that share ownership by Executive Directors and employees strengthens the link between their 
personal interests and those of the Company and the shareholders. 

The  Company  has  an  executive  share  option  scheme,  which  is  designed  to  promote  long-term  improvement  in  the 
performance of the Company, sustained increase in shareholder value, and clear linkage between executive reward and 
the Company’s performance. 

All directors hold either shares or share options in the company. The board of Gfinity believes offering Non- Executive 
Directors shares in the Company at a price and level that aligns them with the interests of the wider shareholder base is 
in interests of all shareholders. The Board also believes it is an essential part of attracting high calibre individuals to the 
Board. 

Service contracts 

All existing directors at the time of the Company’s admission to AIM entered into new service contracts on 16 December 
2014, immediately prior to that admission. All new directors since this date have entered into comprehensive director 
service contracts at the time, or immediately in advance of commencing their roles. 

All Executive directors’ appointments are subject to six months’ notice on either side. 

24 

Gfinity Plc 

Governance 

All directors are subject to pre and post-termination restrictive covenants with the Company, including those relating 
to non-competition and non-solicitation of customers and staff. 

No compensation is payable for loss of office and all appointments may be terminated immediately if, among other 
things, a director is found to be in material breach of the terms of the appointment. 

Directors’ interests in shares 

The interests of the Directors at 30 June 2022 in the shares of the Company were: 

Neville Upton 
John Clarke 
Jonathan Hall 
Hugo Charles Drayton 
Leonard Richard Rinaldi 

Share Options 

Number of 
Ordinary 
Shares 

14,877,245 
3,847,222 
3,472,222 
1,600,000 
2,000,000 

25,796,689 

Percentage of 
issued share 

capital 
1.13% 
0.29% 
0.26% 
0.12% 
0.15% 

1.96% 

Directors’ interests in options over the ordinary shares in the company were as follows: 

As at 30 

36,000,000 

Options 
June 2021
Granted 
5,000,000
14,000,000
- 
9,000,000
- 
4,000,000
4,000,000
- 
- 
- 
- 

Options 
Lapsed 

- 
- 
- 
- 
- 

- 

As at 30 
June 2022 

5,000,000 
14,000,000 
9,000,000 
4,000,000 
4,000,000 

36,000,000 

Neville Upton 
John Clarke 
Jonathan Hall 
Hugo Charles Drayton 
Leonard Richard Rinaldi 

Warrants 

Directors’ warrants over the ordinary shares in the company were as follows. All warrants held by directors were granted in 
respect of investments made into the business as part of the fundraise in March and April 2022 and were granted on the same 
terms as those granted to other investors. All warrants have an exercise price of 1.25p. 

Neville Upton 
John Clarke 
Jonathan Hall 
Hugo Charles Drayton 
Leonard Richard Rinaldi 

As at 30 
June 2021 

Options 
Granted 

- 

- 

- 
- 
- 
- 

- 

Options 
Lapsed 

- 
2,000,000
- 
2,000,000
- 
1,600,000
- 
2,000,000
- 
7,600,000
- 

As at 30  
June 2022 

- 
2,000,000 
2,000,000 
1,600,000 
2,000,000 

7,600,000 

25 

  
  
  
  
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
Gfinity Plc 

Governance 

Audited Information – this section forms part of the financial statements by cross-reference. 

Directors’ emoluments 

Emoluments of the directors for the year ended 30 June 2022 are shown below. 

Year to 30 June 2022 

Salary & 
Fees 

  Bonus 

Pension 

Total 
Remuneration 

Neville Upton 

John Clarke 

Jonathan Hall 

Andrew MacLeod* 

Hugo Charles Drayton 

Leonard Richard Rinaldi 

50,000 

  - 

175,000 

170,000 

8,239 

72,500 

40,000 

515,739 

- 

- 

- 

- 

- 

- 

- 

2,201 

2,201 

- 

- 

- 

50,000 

177,201 

172,201 

8,239 

72,500 

40,000 

Year to 30  
June 2021 

Total 
Remuneration 

50,000 

162,192 

158,192 

25,000 

4,444 

21,449 

4,402 

520,141 

421,277 

*Andrew Macleod resigned from the board on 22 October 2021.  

This report was approved by the board and signed on its behalf. 

Neville Upton 
Chairman 
22 December 2022 

26 

 
  
 
 
 
Gfinity Plc 

Governance 

Directors’ Report 

The directors present their annual report on the affairs of the Company, together with the financial statements 
and auditor’s report, for the year ended 30 June 2022. 

Principal activities 

Gfinity is a world leading media and technology business operating in the esports and video gaming sector. There are 
three principal pillars to Gfinity’s business: 

Esports  Solutions:  As  a  trusted  independent  esports  provider  it  designs,  develops  and  delivers  esports  solutions  to 
publishers, sports rights holders, brands and media companies that connects them with hundreds of millions of young 
gamers.  Gfinity  also  creates  and  delivers  programmes,  such  as  the  Global  Racing  Series,  to  which  it  co-owns  the 
commercial rights. 

Gfinity Digital Media: A network of owned websites and related social platforms, delivering news and content relevant 
to gamers and their lifestyles. 

Technology: Gfinity owns market leading esports technology, enabling publishers and rights holders to drive deeper 
engagement with their audience, enhancing monetization and data collection. 

An overview of Gfinity’s strategy and business model is provided within the Gfinity At A Glance section of this Strategic 
report. 

Future development 

Our development objectives for 2022–23 and beyond are disclosed in the Strategic Report. 

Capital structure 

The capital structure is intended to ensure and maintain strong credit ratings and healthy capital ratios, to support the 
Company’s  business  and  maximise  shareholder  value.  It  includes  the  monitoring  of  cash  balances,  available  bank 
facilities and cash flows. 

No changes were made to these objectives, policies or processes during the year ended 30 June 2022. 

Results and dividends 

The consolidated income statement is set out on page 36. 

The Group’s loss after taxation amounted to £3.9m (2021: loss of £3.8m). 

The directors do not recommend the payment of a dividend for the year ended 30 June 2022. 

Events since the balance sheet date 

Since 30 June 2022, Gfinity has completed successful delivery of the 2022 F1 Esports Series on behalf of Formula 1, 
together with announcing new programmes to be delivered on behalf of Red Bull and Saudi Pro League. 

Gfinity’s proprietary technology again powered the competitive programme for three of the largest mobile esports title, 
while the fully automated Athlos product, which can be licensed at scale, was released in beta. 

Research and development 

The Company undertakes development activities which involve a planned investment in the building and enhancement 
of Gfinity products. Development expenditure is capitalised as an intangible asset, only if the development costs can be 
measured reliably and it is anticipated that the product being built will be completed and will generate future economic 
benefits in the form of cash flows to the Company. Further information on development activities are provided in the 
Strategic Report. 

27 

Gfinity Plc 

Governance 

Risk Management 

Information on Gfinity’s approach to risk management is provided within the Principal Risks and Uncertainties 
section of this report. 

Directors 

The following directors held office as indicated below for the year ended 30 June 2022 and up to the date of signing 
the consolidated financial statements except where otherwise shown. 

Neville Upton – Chairman 
John Clarke – Chief Executive Officer 
Jonathan Hall – Chief Finance and Operations Officer 
Leonard Rinaldi – Non-Executive Director 
Hugo Drayton – Non-Executive Director 
Andrew MacLeod – Non-Executive Director (resigned 22 October 2021) 

Directors’ indemnities 

The Company has made qualifying third party indemnity provisions for the benefit of its directors, which were made 
during the year and remain in force at the date of this report. 

28 

Gfinity Plc 

Governance 

Statement of Directors’ responsibilities 

The directors are responsible for preparing the annual report and the financial statements in accordance with applicable 
law and regulations. Company law requires the directors to prepare financial statements for each financial year. Under 
that law the directors have elected to prepare company financial statements in accordance with UK adopted International 
Financial Reporting Standards (“IFRSs”). 

Under company law the directors must not approve the financial statements unless they are satisfied that they give a true 
and fair view of the state of affairs of the Company and of the profit or loss of the Company for the period. The directors 
are  also  required  to  prepare  financial  statements  in  accordance  with  the  rules  of  the  London  Stock  Exchange  for 
companies trading securities on AIM. In preparing these financial statements, the directors are required to: 

• 
• 

present fairly the financial position, financial performance and cashflows of the Company; 
select suitable accounting policies in accordance with IAS 8 Accounting Policies, Changes in 
Accounting Estimates and Errors and then apply them consistently; 

•  make judgements and estimates that are reasonable and prudent; 
• 

state whether applicable IFRSs have been followed, subject to any material departures disclosed and explained 
in the financial statements; and 
prepare  the  financial  statements  on  the  going  concern  basis  unless  it  is  inappropriate  to  presume  that  the 
Company will continue in business. 

• 

The  directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and enable 
them to ensure that the financial statements comply with the Companies Act 2006. 

They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities. 

The  directors  are  responsible for  ensuring  the  annual  report  and  the  financial  statements  are  made  available  on  the 
corporate website. Financial statements are published on the Company’s website in accordance with legislation in the United 
Kingdom governing the preparation and dissemination of financial statements, which may vary from legislation in other 
jurisdictions. The directors are responsible for the maintenance and integrity of the corporate and financial information 
included on the Company’s website. 

Auditors 

Each of the persons who is a director at the date of approval of this annual report confirms that: 

•  so far as the director is aware, there is no relevant audit information of which the Company’s 

auditors are unaware; and 

• the director has taken all the steps that he/she ought to have taken as a director in order to make himself/herself 
aware  of  any  relevant  audit  information  and  to  establish  that  the  Company’s  auditors  are  aware  of  that 
information. 

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies 
Act 2006. 

Jeffreys Henry Audit Limited have expressed their willingness to continue in office  as auditors and a resolution to 
reappoint them will be proposed at the forthcoming Annual General Meeting. 

By order of the board: 

29 

Gfinity Plc 

Governance 

Neville Upton 

Chairman 
22 December 2022 

30 

 
Gfinity Plc 

Independent Auditor’s Report 

Opinion 
We have audited the financial statements of Gfinity plc (‘Parent Company’) and its subsidiaries (together the ‘Group’) 
for the year ended 30 June 2022 which comprise the statement of comprehensive income, the statements of financial 
position, the statements of changes in equity, the statements of cash flows and notes to the financial statements, including 
a  summary  of  significant  accounting  policies.  The  financial  reporting  framework  that  has  been  applied  in  their 
preparation is applicable law and UK-adopted International Accounting Standards. 
In our opinion, the financial statements: 
• 

give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 30 June 2022 and of 

the Group’s loss for the year then ended; 
have been properly prepared in accordance with UK-adopted International Accounting Standards; and 
have been prepared in accordance with the requirements of the Companies Act 2006. 

• 
• 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We are independent of the Group in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, 
and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Material uncertainty related to going concern 
We draw attention to Note 2 of the financial statements, which indicates that the Board have assessed that the Group 
and  Parent  Company  will  require  additional  external  funding,  which  has  not  yet  been  secured,  in  order  to  meet  its 
ongoing commitments and therefore a material uncertainty exists over the entity’s ability to continue as a going concern. 
Whilst management are confident that such funding will be achieved in the near future, there is inherent uncertainty 
until such time as such funding is secured. As stated in note 2, these events or conditions, along with other matters set 
out  in  note  2,  indicate  that  a  material  uncertainty  exists  that  may  cast  significant  doubt  on  the  Group  and  Parent 
Company’s ability to continue as a going concern. Our opinion is not modified in respect of this matter. 

In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group’s 
ability to continue to adopt the going concern basis of accounting included, as part of our risk assessment, review of the 
nature of the business of the Group, its business model and related risks including where relevant the impact of the 
COVID-19  pandemic,  the  requirements  of  the  applicable  financial  reporting  framework  and  the  system  of  internal 
control.  We  evaluated  the  Directors’  assessment  of  the  Group’s  ability  to  continue  as  a  going  concern,  including 
challenging the underlying data and key assumptions used to make the assessment, and evaluated the Directors’ plans 
for future actions in relation to their going concern assessment. 

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant 
sections of this report. 

An overview of the scope of our audit 
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial 
statements.  In  particular,  we  looked  at  where  the  Directors  made  subjective  judgments,  for  example  in  respect  of 
significant accounting estimates that involved making assumptions and considering future events that are inherently 
uncertain. As in all of our audits we  also addressed the risk of management override of internal controls, including 
evaluating whether there was evidence of bias by the Directors that represented a risk of material misstatement due to 
fraud. 

31 

Gfinity Plc 

Independent Auditor’s Report (continued) 

How we tailored the audit scope 
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the Group, its accounting processes, its internal controls and 
the industry in which it operates. 

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the 
financial  statements  of  the  current  period  and  include  the  most  significant  assessed  risks  of  material  misstatement 
(whether or not due to fraud) we identified, including those which had the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed 
in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters. 
In addition to the matter described in the material uncertainty related to going concern section above, we have determined 
the matters below to be the key audit matters to be communicated in our report. 
Below is not a complete list of all risks identified by our audit. 

Key Audit Matter 

Recognition and Impairment of goodwill and intangible 
assets 

At 30 June 2022, the Group had goodwill of £4,714,399 (2021: 
£1,904,000)  and  intangible  assets  of £4,575,000 
(2021: 
£704,481) largely arising from the acquisition of a number of 
businesses in recent years including Megit Limited and the 
trade and assets of Siege.gg which were acquired in the year. 

Both of these acquisitions gave rise to the recognition of 
goodwill  and  intangible  assets  during 
The 
recognition of these intangible assets required the exercise of 
judgement over their valuation, 
goodwill required judgement over the future contingent 
consideration payable. 

and the recognition of 

the  year. 

For the purpose of assessing impairment on goodwill and other 
intangible assets arising from business combinations, these 
assets were allocated to cash generating units (‘CGU’) and the 
recoverable amounts of the CGUs were determined with 
reference to value-in-use (the ‘VIU’) calculations using cash 
flow forecasts. 
In  carrying  out  impairment  assessments, 
significant management judgement was used to determine the 
key assumptions underlying the VIU calculations. 

We have identified the recognition of goodwill and 

intangibles, and their associated impairment assessment, 
as a key audit matter because these assets are material to 
the Group and the estimation of recoverable amounts of 
the relevant CGUs involves a significant degree of 
management judgement and therefore is subject to an 
inherent risk of error. 

How our audit addressed the Key Audit 
Matter 
Our key audit procedures included: 

• 

obtaining 

undertaken 

documents 

the  underlying  purchase 
the
acquisitions 
in  the  year  along  with 

for 

judgements 

applied 

isolating 

and 
to 

management’s accounting assessments; 
• 
challenging
key 
acquisition 
accounting including the determination 
consideration,
the 
valuation basis for newly recognised 
assets  and  the  basis
for 
deferred taxation on newly recognised 

contingent 

of 

intangible 

• 

• 

intangible assets; 
assessing the appropriateness of the VIU 
calculations used by the management to 
estimate recoverable amount of CGUs; 
reconciling key input data applied in the 
VIU calculations to reliable supporting 

evidence; 

• 

challenging the reasonableness of key 
assumptions based on our knowledge  
and understanding of the business and 

industry; and 

• 

obtaining evidence of the commercial 
feasibility of the projects supported by 

the recognised intangible assets. 

Based on our procedures, we noted no 

material misstatement in the carrying value 
of goodwill or intangible assets. 

32 

  
  
 
 
 
 
  
 
Gfinity Plc 

Independent Auditor’s Report (continued) 

Our application of materiality 
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, helped us to determine the scope of our audit and the 
nature, timing and extent of our audit procedures on the individual financial statement line items and disclosures and 
in evaluating the effect of misstatements, both individually and in aggregate on the financial statements as a whole. 
Based on our professional judgment, we determined materiality for the financial statements as a whole as follows: 

Overall materiality 
How we determined it 
Rationale 
applied 

for 

benchmark 

Group and Parent Company financial statements 
£203,000 
5% of Loss on ordinary activities before tax 
We  deem  "Loss  on  ordinary  activities  before  tax"  to  be  an 
appropriate benchmark, as the most significant Key Performance 
Indicator for this 
is  their  
profitability. The audit team has also taken into consideration that 
Gfinity  management  monitor  metrics  around  profit  and  loss  to 
assess business performance. The same materiality was applied to 
the Parent Company as 87% of group revenue is recorded in the 
Parent Company. 

type  of business 

and  operations 

We agreed with the Board of Directors that we would report to them misstatements identified during our audit above 
£10,150 as well as misstatements below those amounts that, in our view, warranted reporting for qualitative reasons. 

Other information 
The directors are responsible for the other information. The other information comprises the information included in the 
annual  report,  other  than  the  financial  statements  and  our  auditor’s  report  thereon.  Our  opinion  on  the  financial 
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do 
not express any form of assurance conclusion thereon. 
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing 
so,  consider  whether  the  other  information  is  materially  inconsistent  with  the  financial  statements  or  our  knowledge 
obtained  in  the  audit  or  otherwise  appears  to  be  materially  misstated.  If  we  identify  such  material  inconsistencies  or 
apparent material misstatements, we are required to determine whether there is a material misstatement in the financial 
statements or a material misstatement of the other information. If, based on the work we have performed, we conclude 
that there is a material misstatement of this other information, we are required to report that fact. We have nothing to 
report in this regard. 

Opinions on other matters prescribed by the Companies Act 2006 
In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in accordance with 
the Companies Act 2006. 
In our opinion, based on the work undertaken in the course of the audit: 
• 

the information given in the strategic report and the directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial statements; and 
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements. 

• 
Matters on which we are required to report by exception 
In the light of the knowledge and understanding of the Group and its environment obtained in the course of the audit, 
we have not identified material misstatements in the strategic report or the directors’ report. 
We have nothing to report in respect of the following matters in relation to which the Companies Act 
2006 requires us to report to you if, in our opinion: 

33 

  
 
Gfinity Plc 

Independent Auditor’s Report (continued) 

•  adequate accounting records have not been kept by the Group, or returns adequate for our audit have not been 

• 

received from branches not visited by us; or 
the Group financial statements and the directors’ remuneration report to be audited are not in agreement with 
the accounting records and returns; or 

•  certain disclosures of directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit. 

Responsibilities of directors 
As explained more fully in the directors’ responsibilities statement set out on page 29, the directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 
In preparing the financial statements, the directors are responsible for assessing the Group’s ability to continue as a going 
concern,  disclosing,  as  applicable,  matters  related  to  going  concern  and  using  the  going  concern  basis  of  accounting 
unless the directors either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do 
so. 

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement,  whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that  includes  our  opinion.  Reasonable 
assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic  decisions of 
users taken on the basis of these financial statements. 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line 
with  our  responsibilities,  outlined  above  and  on  the  Financial  Reporting  Council’s  website,  to  detect  material 
misstatements in respect of irregularities, including fraud. 

The extent to which our procedures are capable of detecting irregularities, including fraud 
Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud 
and non-compliance with laws and regulations, was as follows: 
• 

the senior statutory auditor ensured the engagement team collectively had the appropriate competence, capabilities 

and skills to identify or recognise non-compliance with applicable laws and regulations; 

•  we identified the laws and regulations applicable to the Group through discussions with the Directors, and from our 

commercial knowledge and experience of the biotech sector; 

•  we focused on specific laws and regulations which we considered may have a direct material effect on the financial 
statements or the operations of the group, including Companies Act 2006, taxation legislation, data protection, anti-
bribery, employment, environmental, health and safety legislation and anti-money laundering regulations; 

•  we assessed the extent of compliance with the laws and regulations identified above through making enquiries of 

management and inspecting legal correspondence; and 

• 

identified laws and regulations were communicated within the audit team regularly and the team remained alert to 

instances of non-compliance throughout the audit. 

We  assessed  the  susceptibility  of  the  group’s  financial  statements  to  material  misstatement,  including  obtaining  an 
understanding of how fraud might occur, by: 

•  making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of 

actual, suspected and alleged fraud; 

• 

considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations. 

34 

Gfinity Plc 

Independent Auditor’s Report (continued) 

To address the risk of fraud through management bias and override of controls, we: 

• 
• 
• 

• 

performed analytical procedures to identify any unusual or unexpected relationships; 
tested journal entries to identify unusual transactions; 
assessed whether judgements and assumptions made in determining the accounting estimates set out in Note 3 of 
the financial statements were indicative of potential bias; 
investigated the rationale behind significant or unusual transactions. 

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which 
included, but were not limited to: 

• 
• 
• 
• 

agreeing financial statement disclosures to underlying supporting documentation; 
reading the minutes of meetings of those charged with governance; 
enquiring of management as to actual and potential litigation and claims; 
reviewing correspondence with HMRC and the group’s legal advisor. 

There are inherent limitations in our audit procedures described above. The more removed the laws and regulations are 
from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also 
limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and 
other management and the inspection of regulatory and legal correspondence, if any. 

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve 
deliberate concealment or collusion. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

Use of our report 

This  report  is  made  solely  to  the  company's  members,  as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Group’s members those matters we 
are required to state to them in an Auditor's report and for no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than the Group and the Group's members as a body, for our audit 
work, for this report, or for the opinions we have formed. 

Sanjay Parmar 

(Senior statutory auditor) 

For and on behalf of Jeffreys Henry Audit Limited (Statutory Auditor) 

Finsgate 

5-7 Cranwood Street 

London EC1V 9EE 

Date: 22 December 2022 

35 

 
Gfinity Plc 
Group Statement of Profit or Loss 
For the year ended 30 June 2022 

CONTINUING OPERATIONS 

Revenue 

Cost of sales 

Gross profit/(loss) 

Other Income 

Administrative expenses 

Operating loss 

Gain on disposal of associate 

Finance income 

Finance Costs 

Loss on ordinary activities before tax 

Taxation 

Notes 

Year to 30 June 
2022 

Year to 30 June 
2021 

£ 

£ 

5,258,977 

5,693,385 

(2,546,508) 

(3,085,409) 

2,712,469 

1,529 

2,607,976 

54,354 

(6,950,105) 

(7,179,327) 

(4,236,107) 

(4,516,997) 

45,090 

459,706 

77 

- 

4 

(10,236) 

(4,190,940) 

(4,067,524) 

209,968 

221,929 

6 

25 

8 

8 

9 

Retained loss for the year 

(3,980,972) 

(3,845,595) 

Loss and total comprehensive income for the period 

(3,980,972) 

(3,845,595) 

Earnings per Share (Pence - Basic and Diluted) 

10 

-0.004 

-0.005 

36 

 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Gfinity Plc 
Group Statement of Comprehensive Income 
For the year ended 30 June 2022 

Loss for the Period 

Other Comprehensive Income 

Year to 30 June 
2022 

Year to 30 June 
2021 

£ 

£ 

(3,980,972) 

(3,845,595) 

Foreign exchange profit / (loss) on retranslation of foreign 
Subsidiaries 

(3,458) 

(12,887) 

Other Comprehensive Income for the period 

(3,458) 

(12,887) 

Loss and total comprehensive income for the period 

(3,984,430) 

(3,858,482) 

37 

 
  
  
  
 
 
Gfinity Plc 
Group Statement of Financial Position 
As at 30 June 2022 

NON-CURRENT ASSETS 
Property, plant and equipment 
Goodwill 
Intangible fixed assets 

CURRENT ASSETS 
Trade and other receivables 
Cash and cash equivalents 

TOTAL ASSETS 

EQUITY AND LIABILITIES 
Equity 
Ordinary shares 
Share premium account 
Other reserves 
Retained earnings 
Non controlling interest 

Total equity 

Non-current liabilities 
Other Payables 
Deferred Tax Liabilities 

Current liabilities 
Trade and other payables 

Notes 

30 June 2022 
£ 

30 June 2021 
£ 

11 
12 
13 

15 
16 

18 

19 
17 

19 

148,510 
4,714,399 
4,575,141 

187,366 
1,903,790 
704,481 

9,438,050 

2,795,637 

1,968,893 
2,141,361 

1,586,850 
1,375,873 

4,110,254 

2,962,723 

13,548,304 

5,758,360 

1,315,697 
54,858,008 
3,876,676 
(51,283,669) 
3 

930,513 
46,511,089 
3,384,914 
(47,302,697) 
- 

8,766,715 

3,523,819 

840,742 
897,575 

254,986 
127,835 

3,043,272 

1,851,720 

Total liabilities 

4,781,589 

2,234,541 

TOTAL EQUITY AND LIABILITIES 

13,548,304 

5,758,360 

38 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Gfinity Plc 
Group Statement of Financial Position (continued) 
As at 30 June 2022 

The notes on pages 46 to 78 form an integral part of these financial statements. 

Registered number: 08232509 

Signed on behalf of the board on 22 December 2022: 

Neville Upton 
Chairman 

Jonathan Hall 
Chief Financial and Operations Officer 

39 

 
 
Gfinity Plc 

Company Statement of Financial Position 

As at 30 June 2022 

NON-CURRENT ASSETS 
Property, plant and equipment 

Investment in subsidiaries 

Goodwill 
Intangible fixed assets 

TOTAL NON-CURRENT ASSETS 

CURRENT ASSETS 
Trade and other receivables 
Cash and cash equivalents 

Notes 

11 

14 

12 
13 

15 
16 

30-Jun-22 
£ 

145,079 

7,100,297 

2,274,565 
1,059,549 

30-Jun-21 
£ 

179,727 

- 
2,568,417 
530,336 

10,579,490 

3,278,479 

1,880,830 
1,361,279 

2,051,596 
1,329,815 

TOTAL CURRENT ASSETS 

3,242,109 

3,381,410 

TOTAL ASSETS 

13,821,599 

6,659,890 

EQUITY AND LIABILITIES 

Equity 
Ordinary shares 
Share premium account 
Other reserves 
Retained earnings 

Total equity 

Non-current liabilities 
Other creditors 
Deferred tax liabilities 

Current liabilities 
Trade and other payables 

18 

19 
17 

19 

1,315,697 
54,858,008 
3,898,634 
(50,539,126) 

930,513 
46,511,089 
3,403,414 
(46,340,461) 

9,533,213 

4,504,555 

840,751 
895,751 

254,986 
94,748 

2,551,884 

1,805,601 

Total liabilities 

4,288,386 

2,155,334 

TOTAL EQUITY AND LIABILITIES 

13,821,599 

6,659,890 

40 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Gfinity Plc 

Company Statement of Financial Position (continued) 

As at 30 June 2022 

The notes on pages 46 to 78 form an integral part of these financial statements. 

As permitted by Section 408 of the Companies Act 2006, the profit and loss account of the Company is not 
presented as part of these financial statements. The parent Company’s loss for the year amounts to £4,198,665 (2021: 
loss of £5,739,305). 

Registered number: 08232509 

Signed on behalf of the board on 22 December 2022: 

Neville Upton 
Chairman 

Jonathan Hall 
Chief Financial and Operations Officer 

41 

 
 
Gfinity Plc 
Group Statement of Changes in Equity 
As at 30 June 2022 

Ordinary  
shares 

Share  
premium 

£ 

£ 

S h a r e  
o p t i o n  
r e s e r v e  
£  

Retained  
earnings 

£ 

At 30 June 2020 

725,868 

44,405,085 

3,137,831 

(43,457,102) 

Loss for the period 
Other comprehensive 
income 
Total comprehensive 
income 

Proceeds of shares 
issued 
Share Issue Costs  
Share options  
expensed 

Total transactions 
with owners, 
recognised directly 
in equity 

- 

- 

- 

204,645 

- 

- 

- 

- 

- 

2,110,793 

(4,789) 

- 

- 

- 

- 

- 

- 

265,583 

204,645 

2,106,004 

265,583 

(3,845,595) 

- 

(3,845,595) 

- 

- 

- 

- 

At 30 June 2021 

930,513 

46,511,089 

3,403,414 

(47,302,697) 

Loss for the period 

Other comprehensive 
income 
Total comprehensive 
income 

Proceeds of shares 
issued 
Share Issue Costs  
Share options  
expensed 
Addition of NCI 

Total transactions 
with owners, 
recognised directly 
in equity 

At 30 June 2022 

- 

- 

- 

385,184 

- 

- 

- 

- 

- 

- 

8,667,150 

(320,231) 

- 

- 

- 

- 

- 

(3,980,972) 

- 

(3,980,972) 

-   -  

4 9 5 , 2 2

0   -  

- 

- 

- 

- 

- 

385,184 

8,346,919 

495,220 

1,315,697 

54,858,008 

3,898,634 

(51,283,669) 

NCI 

Forex 

Total equity 

£ 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

3 

3 

3 

£ 

£ 

(5,613) 

4,806,070 

- 

(3,845,595) 

(12,887) 

(12,887) 

(12,887) 

(3,858,482) 

- 

- 

- 

- 

2,315,438 

(4,789) 

265,583 

2,576,232 

(18,500) 

3,523,819 

- 

(3,980,972) 

(3,458) 

(3,458) 

(3,458) 

(3,984,430) 

- 

- 

- 

- 

- 

9,052,334 

(320,231) 

495,220 

3 

9,227,326 

(21,958) 

8,766,715 

42 

 
 
 
 
Gfinity Plc 
Company Statement of Changes in Equity 
AS at 30 June 2022 

Ordinary 
shares 

Share premium 

Share option 
reserve 

Accumulated 
Deficit 

Total equity 

£ 

£ 

£ 

£ 

£ 

At 30 June 2020 

725,868 

44,405,085 

3,137,831 

(40,601,156) 

7,667,628 

Loss for the period 
Other Comprehensive Income 

Total comprehensive income 

Shares Issued 

Share issue costs 

Share options issued 

Shares as deferred consideration 

- 
- 

- 

204,645 

- 

- 

- 

- 
- 

- 

2,110,793 

(4,789) 

- 

- 

- 
- 

- 

- 

- 

265,583 

- 

Total transactions with owners, 
recognised directly in equity 

204,645 

2,106,004 

265,583 

(5,739,305) 
- 

(5,739,305) 
- 

(5,739,305) 

(5,739,305) 

- 

- 

- 

- 

- 

2,315,438 

(4,789) 

265,583 

- 

2,576,232 

At 30 June 2021 

930,513 

46,511,089 

3,403,414 

(46,340,461) 

4,504,555 

Loss for the period 
Other Comprehensive Income 

Total comprehensive income 

Shares Issued 

Share issue costs 

Share options issued 

Shares as deferred consideration 

Total transactions with owners, 
recognised directly in equity 

- 
- 

- 

385,184 

- 

- 

- 

- 
- 

- 

8,667,150 

(320,231) 

- 

- 

- 
- 

- 

- 

- 

495,220 

- 

385,184 

8,346,919 

495,220 

(4,198,665) 
- 

(4,198,665) 
- 

(4,198,665) 

(4,198,665) 

- 

- 

- 

- 

- 

9,052,334 

(320,231) 

495,220 

- 

9,227,323 

At 30 June 2022 

1,315,697 

54,858,008 

3,898,634 

(50,539,126) 

9,533,213 

43 

 
  
 
 
Gfinity Plc 
Group Statement of Cash Flows 
For the year ended 30 June 2022 

Notes 

Year to 30 June 
2022 
£ 

Year to 30 June 
2021 
£ 

Cash flow used in operating activities 
Net cash used in operating activities 

Cash flow from/(used in) investing activities 
Interest received 
Additions to property, plant and equipment 
Additions to intangible assets 

Net outflow on business combination 

Proceeds of Associate Gain / (Loss) 
Issue of shares to non controlling interest 

20 

8 
11 
13 

26 

25 

(2,573,719) 

(2,049,833) 

77 
(74,137) 
(685,951) 

(1,774,020) 

45,090 
3 

4 
(106,642) 
(16,030) 

- 
459,706 
- 

Net cash used in investing activities 

(2,488,938) 

337,038 

Cash flow from/(used in) financing activities 
Issue of equity share capital net of issue cost 

Repayment of leases 

Bank interest payable 

Net cash from financing activities 

Net increase in cash and cash equivalents 
Effect of currency translation on cash 
Opening cash and cash equivalents 

5,831,603 

- 

- 

5,831,603 

768,946 
(3,458) 
1,375,873 

1,950,649 

(439,621) 

(10,236) 

1,500,792 

(211,833) 
(12,890) 
1,600,596 

Closing cash and cash equivalents 

2,141,361 

1,375,873 

44 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Note 

20 

8 
11 
13 

26 

25 

Gfinity Plc 
Company Statement of Cash Flows 
For the year ended 30 June 2022 

Cash flow used in operating activities 
Net cash used in operating activities 

Cash flow from/(used in) investing activities 
Interest received 
Additions to property, plant and equipment 
Additions to Intangible Assets 
Payments to acquire trade & assets on 
business combination 
Proceeds of Associate Gain / (Loss) 

Net cash used in investing activities 

Cash flow from/(used in) financing activities 
Issue of equity share capital 
Repayment of leases 
Bank interest payable 

Net cash from financing activities 

Net increase in cash and cash equivalents 
Opening cash and cash equivalents 

Year to 30  
June 2022 

£ 

Year to 30 
June 2021 
£ 

(3,311,110) 

(2,040,690) 

1 
(74,139) 
(685,951) 

(1,774,029) 

45,090 

(2,489,029) 

5,831,603 
0 
0 

5,831,603 

31,464 
1,329,815 

4 
(105,327) 
(16,030) 

0 

459,706 

338,353 

1,950,650 
(439,621) 
(10,236) 

1,500,793 

(201,545) 
1,531,360 

Closing cash and cash equivalents 

1,361,279 

1,329,815 

45 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Gfinity Plc 

Notes to the Financial Statements 

1.  GENERAL INFORMATION 

Gfinity  plc  (“the  Company”)  is  a  public  company  limited by  shares  incorporated  in  the  United  Kingdom  under  the 
Companies Act 2006, registered in England and Wales and is AIM listed. The address of the registered office is given 
on page 2. The registered number of the company is 08232509. 

The  functional  and  presentational  currency  is  £  sterling  because  that  is  the  currency  of  the  primary  economic 
environment in which the group operates. Foreign operations are included in accordance with the policies set out in note 
2. Principal activities are discussed in the Strategic report. 

2.  ACCOUNTING POLICIES  

Basis of preparation 

The Company has prepared the accounts on the basis of all applicable International Financial Reporting 
Standards (IFRS), including all International Accounting Standards (IAS), Standing Interpretations Committee (SIC) 
and the International Financial Reporting Interpretations Committee (IFRIC) interpretations issued by the International 
Accounting Standards Board (IASB) with effective dates for accounting periods beginning on or after 1 July 2021, 
together with those parts of the Companies Act 2006 applicable to companies reporting under IFRS. 

The accounts have been prepared on the historical cost basis, except for otherwise stated below. The principal accounting 
policies, which have been consistently applied throughout the period presented, are set out below. 

The preparation of financial statements in conformity with IFRS requires the use of certain estimates. It also requires 
management to exercise its judgement in the process of applying the company’s accounting policies. Estimates and 
judgements are continually reviewed and are based on historical experience and other factors including expectations of 
future events that are believed to be reasonable under the circumstances. 

Standards, Interpretation and amendments to published standards effective in the accounts 

The Group has applied the following new standards and interpretations for the first time for the annual reporting period 
commencing 1 July 2021: 

•  Amendments to IFRS 9, IAS 39 and IFRS 7: Interest Rate Benchmark Reform. 
• 

IFRS 17 Insurance Contracts. 

The adoption of the standards and  interpretations listed above has not led to any changes to the Group’s accounting 
policies or had any other material impact on the financial position or performance of the Group. 

Standards, interpretation and amendments to published standards that are not yet effective 

New standards and interpretations that are in issue but not yet effective are listed below: 

•  Onerous Contracts – Cost of Fulfilling a Contract (Amendments to IAS 37) 
•  Property, Plant and Equipment: Proceeds before Intended Use (Amendments to IAS 16). 
•  Reference to the Conceptual Framework (Amendments to IFRS 3) 
•  Amendments to IFRS 17 
•  Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement. 
•  Definition of Accounting Estimate (Amendments to IAS 8) 
•  Deferred  Tax  Related  to  Assets  and  Liabilities  Arising  from  a  Single  Transaction  –  Amendments  to  IAS  12 

Income Taxes 
Initial Application of IFRS 17 and IFRS 9 – Comparative Information (Amendments to IFRS 17) 

• 
•  Lease Liability in a Sale and Leaseback (Amendments to IFRS 16) 
•  Non-current Liabilities with Covenants (Amendments to IAS 1) 
•  Sale or Contribution of Assets between an Investor and its Associate or Joint Venture (Amendments to IFRS 10 

and IAS 28) 

46 

Gfinity Plc 

The adoption of the above standards and interpretations is not expected to lead to any changes to the Group’s accounting 
policies or have any other material impact on the financial position or performance of the Group. 

Going Concern 

Over the past three years, directors have refocused Gfinity's business to build growth based around owned and scalable 
properties,  including  Gfinity's  Digital  Media  business  and  proprietary  esports  technology.  This  has  facilitated  a 
reduction in operating expenditure, with a move towards a variable cost model allowing the business to better manage 
through peaks and troughs in demand. 

This strategy has enabled the business to deliver a third consecutive reduction in the Adjusted Operating Loss in the 
year to June 2022. It is also ensuring that together with improved financial performance, Gfinity is continuing to develop 
assets that provide the business with underlying value and will provide sustainable, recurring revenue streams into the 
future. 

Directors believe that this is the right strategy to deliver long term growth in shareholder value. Specifically, over the 
coming 12 months, this will include further investment into the proprietary Athlos technology and the identification of 
further opportunities to continue to expand Gfinity's Digital Media network. 

Directors are in advanced conversations with a number of parties, as to the potential to bring in strategic investment to 
support this continued growth strategy and believe that these conversations will be successful. 

In the event that such strategic investment was not forthcoming, directors still believe that investment would be secured 
to allow the business to meet its obligations as they fall due. This belief is supported by: 

o  The underlying value of the assets and Intellectual Property that have been created within the business; 
o  Gfinity's reputation as a market leader, with a prestigious client base, in a sector that is continuing to 

attract significant investment; and 

o  A proven ability to raise funds, even in difficult investment markets. 

Whilst the Board acknowledge material uncertainties, the directors are confident that the cash flow forecasts for the 
Group will have sufficient working capital to settle its liabilities as they fall due for a period of not less than twelve 
months  from  the  date  of  the  approval  of  these  consolidated  financial  statements.  Consequently,  the  consolidated 
financial statements have been prepared on a going concern basis with material uncertainty. 

Basis of consolidation 

The Group accounts consolidate those of the Company and all of its subsidiary undertakings drawn up to 30 June each 
year. Subsidiary undertakings are those entities over which the Group has the ability to govern the financial and operating 
policies through the exercise of voting rights. The results of subsidiaries acquired or sold are consolidated for the periods 
from or to the date on which control passed. Acquisitions are accounted for under the acquisition method. 

Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess of the cost of the 
business combination over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent 
liabilities recognised. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s identifiable assets, 
liabilities and contingent liabilities exceeds the cost of the business combination, the excess is recognised immediately in 
profit or loss. 

All intra group balances, transactions, income and expenses and profit and losses on transactions between the Company 
and its subsidiaries and between subsidiaries are eliminated. 

Goodwill 

Goodwill is initially recognised and measured as set out above. 

Goodwill  is  not  amortised  but  is  reviewed  for  impairment  at  least  annually.  For  the  purpose  of  impairment  testing, 
goodwill is allocated to each of the Group’s cash-generating units (‘CGUs’) expected to benefit from the synergies of the 
combination. CGUs to which goodwill has been allocated are tested for impairment annually, or more frequently when 
there is an indication that the unit may be impaired. If the recoverable amount of the CGU is less than the carrying amount 
of the unit, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and 
then to the other assets of the unit pro-rata on the basis of the carrying amount of each asset in the unit. An impairment 
loss recognised for goodwill is not reversed in a subsequent period. 

47 

Gfinity Plc 

Investment in subsidiaries 

Investments in subsidiaries are held in the Company balance sheet at cost and reviewed annually for impairment. 

Revenue 

Revenue comprises the fair value of the consideration received or receivable for the sale of services in the normal 
course of the Group’s activities. Revenue is shown net of value added tax. 

To determine whether to recognise revenue, the Group follows a 5-step process: 

1 Identifying the contract with a customer. 
2 Identifying the performance obligations. 
3 Determining the transaction price. 

(a)  Allocating the transaction price to the performance obligations. 
(b)  Recognising revenue when/as performance obligation(s) are satisfied. 

Revenue is recognised either at a point in time or over time, when (or as) the Group satisfies performance obligations by 
transferring the promised goods or services to its customers. The Group bases its estimates on historical results, taking 
into consideration the type of customer, the type of transaction and the specifics of each arrangement. 

Revenue comprises: 

•  Partner programme delivery fees: Revenue recognised in line with the date at which work is performed. 

•  Sponsorship revenues: Revenue is recognised on the date the relevant sponsored event takes place. In the event of 
long-term sponsorship contracts, the revenue is released on a straight-line basis across the term of the contract, 
except in instances where a significant proportion of the revenue relates to specific activation activities, in which 
case the revenue is released in line with when that work is performed. 

•  Advertising revenues: Fees are earned each time a user clicks on one of the ads that are displayed on the website. 

Revenue is recognised on a pay-per-click, or cost per mille (CPM) basis. 

•  Broadcaster revenues: Rights fees are received from linear broadcasters and online streaming platforms in return for 
rights to access broadcast content. Revenue is recognised once the relevant performance obligations are completed 
which is typically at the point the broadcast occurs. 

•  Licensing revenues: Fees charged for the licensing of Gfinity esports technology, outside of the scope of a broader 

managed esports service provision. 

•  Consultancy Fees: Revenue is recognised in line with the profile of resources dedicated to the programme across the 

assignment duration. 

Leases and right-of-use-assets 

The Group recognises a right-of-use asset and a lease liability at the lease commencement date. The right- of-use asset 
is initially measured at cost, which comprises the initial amount of the lease liability adjusted for any lease payments 
made at or before the commencement date, plus any initial direct costs incurred and an estimate of costs to dismantle 
and remove the underlying asset or to restore  the  underlying asset or the site on which it is located, less any lease 
incentives received. 

The right-of-use asset is subsequently depreciated using the straight-line method from the commencement date to the 
end of the lease term, unless the lease transfers ownership of the underlying asset to the Group by the end of the lease 
term or the cost of the right-of-use asset reflects that the Group will exercise a purchase option. In that case the right-
of-use asset will be depreciated over the useful life of the underlying asset, which is determined on the same basis as 
those of property and equipment. In addition, the right-of- use asset is periodically reduced by impairment losses, if 
any, and adjusted for certain remeasurements of the lease liability. 

The lease liability is measured at amortised cost using the effective interest method, and is initially measured at the 
present value  of the lease payments that are not paid at the  commencement date, discounted using the interest rate 
implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental borrowing rate. 

48 

Gfinity Plc 

Short-term leases and leases of low-value assets: 

The Group has elected not to recognise right-of-use assets and lease liabilities for leases of low-value assets and short-
term leases. The Group recognises the lease payments associated with these leases as an expense on a straight-line basis 
over the lease term. 

Foreign currencies 

Transactions in foreign currencies are recorded at the rates of exchange prevailing on the dates of the transactions. At 
each balance sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at 
the rates prevailing on the balance sheet date. 

Exchange  differences  arising  on  the  settlement  of  monetary  items,  and  on  the  retranslation  of  monetary  items,  are 
included in the income statement for the year. 

For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations 
are translated at exchange rates prevailing on the balance sheet date. Income and expense items are translated at the 
average exchange rates for the period, unless exchange rates fluctuate significantly during that period. Exchange 
differences arising from the translation of the Group’s foreign operations are recognised in other comprehensive income. 

Taxation 

The taxation expense represents the sum of the tax currently payable and deferred tax. 

The  charge  for  current  tax  is  based  on  the  results  for  the  period  as  adjusted  for  items  that  are  non-assessable  or 
disallowed. It is calculated using tax rates that have been enacted or substantively enacted by the balance sheet date. 

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and 
liabilities in the financial statements and the corresponding tax bases used in the computations of taxable profit and is 
accounted for using the balance sheet liability method. 

Deferred  tax  liabilities  are  generally  recognised  for  all  taxable  temporary  differences,  and  deferred  tax  assets  are 
recognised to the extent that it is probable that taxable profits will be available against which deductible temporary 
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill 
(or any discount on acquisition) or from the initial recognition (other than in a business combination) of other assets 
and liabilities in a transaction that affects neither the tax profit nor the accounting profit. 

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that the 
directors do not have a high degree of certainty that sufficient taxable profits will be available in the medium-term to 
allow all or part of the asset to be recovered. 

Credits  in  respect  of  Research  and  Development  activities  are  recognised  at  the  point  at  which  the  asset  becomes 
profitable and quantifiable. This is typically at the point at which a claim has been prepared and submitted to HMRC. 

Share based payments 

The Company provides equity-settled share-based payments in the form of share options. Equity-settled share-based 
payments are measured at fair value (excluding the effect of non-market-based vesting conditions) at the date of grant. 
The fair value determined at the date of grant is expensed on a straight line basis over the vesting period, based on the 
Company’s  estimate  of  shares  which  will  eventually  vest  and  adjusted  for  the  effect  of  non-market  based  vesting 
conditions. The Company uses an appropriate valuation model utilising a Black-Scholes model in order to arrive at a 
fair value at the date share options are granted. 
In instances when shares are used as consideration for goods or services the shares are valued at the fair value of the 
goods or services provided. The expense to the company is recognised at the point the goods or services are received. 

Property, plant and equipment 

Property,  plant  and  equipment  are  stated  at  historical  cost  less  accumulated  depreciation  and  impairment,  if  any. 
Historical cost includes expenditure that is directly attributable to the acquisition of the items. Subsequent costs are 
included in the carrying amount of the asset or recognised as a separate asset, as appropriate, only when it is probable 
that future economic benefits associated with the item will flow to the company and that the cost of the item can be 
measured reliably. The carrying amount of parts that are replaced is derecognised. The costs of the day-to-day servicing 
of property, plant and equipment are recognised in profit or loss as incurred. 

49 

Gfinity Plc 

Depreciation  is  calculated using  the  straight-line method  to  allocate  the  cost  or revalued  amounts  of  tangible fixed 
assets to their residual values over their useful economic lives, as follows: 

Office equipment 
Computer equipment 
Production equipment 
Leasehold improvements 

3 years straight line 
3 years straight line 
3 years straight line 
Over the period of the lease or, where management 
have reasonable grounds to 
believe the property will be occupied beyond the 
terms of the lease, 3 years straight line 

The residual values and useful economic lives of the assets are reviewed, and adjusted if appropriate, at each balance 
sheet  date.  The  carrying  amount  of  an  asset  is  written  down  immediately  to  its  recoverable  amount  if  the  carrying 
amount is greater than its estimated recoverable value. Gains and losses on disposals are determined by comparing the 
proceeds with the carrying amount and are recognised within other gains or losses in the income statement. 

Intangible fixed assets 

Intangible assets other than goodwill are  recognised where the purchase or internal development of such assets are 
expected to directly contribute towards the company’s ability to generate revenues . 

Intangible fixed assets are stated at historical cost less accumulated amortisation and impairment, if any. The cost of 
intangible assets acquired in a business combination is their fair value as at the date of acquisition. Where the cost is not 
clearly identifiable discounted cash flows are utilised to estimate either the cost to develop the resource or, where there 
are  already  profits  attributable  the  asset,  to  estimate  future  cash  inflows.  Historical  cost  includes  expenditure  that  is 
directly attributable to the acquisition or development of the items. Subsequent costs are included in the carrying amount 
of the  asset or recognised as a  separate  asset, as  appropriate, only when it  is probable  that  future economic benefits 
associated with the item will flow to the company and that the cost of the item can be measured reliably. 

Amortisation is charged on a straight-line basis over the estimated useful economic life of the asset as follows: 

Software development 
Web traffic acquired in business combination 
Technology Platform 
Customer Relationships 

3 years straight line 
3 years straight line 
5 years straight line 
5 years 

50 

Research and development costs 

Development expenditure is capitalised as an intangible asset, only if the development costs can be measured reliably 
and it is anticipated that the product being built will be completed and will generate future economic benefits in the 
form of cash flows to the Group. 

Research  expenditure  that  does  not  meet  this  criteria  is  recognised  as  an  expense  as  incurred.  Development  costs 
previously recognised as an expense are not recognised as an asset in a subsequent period. 

Cash and cash equivalents 

Cash and cash equivalents include cash in hand, deposits held at call with banks, and other short-term highly liquid 
investments with original maturities of three months or less. These are readily convertible to a known amount of cash 
and are subject to an insignificant risk of changes in value. 

Financial liabilities and equity 

Financial liabilities are obligations to pay cash or other financial instruments and are recognised when the company 
becomes  a  party  to  the  contractual  provisions  of  the  instrument.  Financial  liabilities  are  classified  according  to  the 
substance of the contractual arrangements entered into. All interest-related charges are recognised as an expense in the 
income statement. 

Trade and other payables are not interest bearing and are recorded initially at fair value net of transactions costs and 
thereafter at amortised cost using the effective interest rate method. 

An equity instrument is any contract that evidence a residual interest in the assets of the Company after deducting all 
of its liabilities. Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue 
costs. 

Financial assets 

Financial assets are recognised in the balance sheet when the Company becomes a party to the contractual provisions 
of the instrument and are recognised in the balance sheet at the lower of cost and net realisable value. 

Provision is made for diminution in value where appropriate. 

Income and expenditure arising on financial instruments is recognised on the accruals basis and credited or charged to 
the statement of comprehensive income in the financial period to which it relates. 

Trade  receivables  do  not  carry  any  interest  and  are  initially  recognised  at  fair  value,  subsequently  reduced  by 
appropriate allowances for estimated irrecoverable amounts. 

Warrants 

Warrants are in respect of call options granted to investors by the group and are classified as equity only to the extent 
that they do not meet the definition of a financial liability or financial asset. 

The fair value of warrants is determined at the date of grant and is recognised in equity. When the warrants are exercised, 
the  group  transfers  the  appropriate  amount  of  shares  to  the  investor,  and  the  proceeds  received  net  of  any  directly 
attributable transaction costs are credited directly to equity. 

The group uses an appropriate valuation model utilising a Black-Scholes model in order to arrive at a fair value at the 
date warrants are granted. 

3. 

CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES 

The preparation of financial statements in conformity with IFRS requires the use of certain estimates. It also requires 
management  to  exercise  its  judgement  in  the  process  of  applying  the  company’s  accounting  policies.  Estimates  and 
judgements are continually reviewed and are based on historical experience and other factors including expectations of 
future events that are believed to be reasonable under the circumstances. 

51 

Judgement: Revenue recognition: 

The  Group’s  revenue  recognition  policy  is  based  on  separating  contracts  into  discrete  performance  obligations  with 
revenue then recognised based on the percentage completion of each performance obligation unless recognised at appoint 
in time. Where the value of each distinct performance obligation is not set out in a contract Management estimate the 
value of each performance obligation based on the level of resource required to complete the performance obligation in 
comparison to the overall level of resource required to fulfil the contract. For example, if a contract did not stipulate the 
value by region of a broadcast agreement management would use appropriate weighting (e.g. audience size) to estimate 
the  value  of  each  region,  with  each  region  viewed  as  a  separate  performance  obligation.  Revenue  would  then  be 
recognised  based on  the percentage  completion  of  each  performance  obligation.  In  instances  where  there  is no  other 
readily available proxy Management will estimate the value of each performance obligation based on the relative cost to 
deliver. 

Revenue settled by means other than cash (e.g. via equity in an associate) is recognised based on the value stipulated in 
the contract for goods or services, which would be set at fair value, with the revenue then recognised based performance 
obligations in the manner described above. 

Stock Informer Revenue that is recognised on a monthly is based on the transactional sales value of all transactions in 
month  for  all  associate  affiliate  partners.  The  transactional  sales  value  represents  the  total  commission  value  due  to 
Gfinity of all pending and approved payments coming in for a given month across the affiliate 3rd party providers that 
are contracted and based on the specific affiliate commission % with Stock Informer. In month “Transactional Value” will 
specifically exclude approved payments from prior months, as this has already been recognised as revenue in the prior 
months. A credit note provision is raised monthly which is based on the value of all pending commission transactions 
across all affiliates with a credit note % assumption applied to this which is based on the average return % over the past 
6 months. The credit note provision is assessed monthly in relation to the level of pending transactions that have either 
been paid resulting in earnings, which results in a release of the provision, or declined, which results in a credit and offset 
against the credit note provision, thus utilising the provision in place 

There  were  no  revenue  contracts  requiring  judgement  that  impact  on  the  reported  revenue  for  the  financial  year,  or 
contract assets or liabilities at the balance sheet date for either the current or the prior year 

Judgement and estimation: Intangible assets recognised in business combinations: 

Intangible  assets  in  business  combinations  are  recognised  when  the  asset  is  separately  identifiable  and  based  on  the 
probable  future  economic  benefit  that  arises  owing  to  the  Group’s  control  of  the  asset.  Typically,  the  Group  will  utilise  a 
discounted cash flow to establish the future economic benefits and therefore the fair value of the asset. 

The Group identified five intangible assets in relation to the two acquisitions undertaken in the year to 30 June 2018, 
three intangible assets in relation to the acquisition of EpicStream Inc. on 3 December 2020, and 2 acquisitions undertaken 
in the year to 30 June 2022, namely, StockInformer (Megit Ltd) and Siege.gg. As these assets have a finite economic life, 
in line with IAS  36, they are only subject to further testing for impairment when there are either internal or external 
indicators of impairment. Based on a review of updated cash flow projections it was decided that there were no indicators 
of impairment in any of the intangible assets. Following further review of updated cash flow projections relating to the 
intangibles, it was determined that no impairment was required. This further testing is discussed in the ‘Impairment testing’ 
section below. 

Estimation: Impairment testing: 

On an annual basis the Group reviews relevant classes of assets, including investments, intangible assets and goodwill 
for indications of impairment. Where such indications exist, full impairment testing through an analysis of the value of 
future  cash  flows  is  undertaken.  The  recoverable  amounts  of  cash  generating  units  have  been  determined  based  on 
value-in-use calculations which require the use of estimates. Management has prepared discounted cash flows based on 
the latest strategic plan. Discount rate has been calculated using the Capital Asset Pricing model with reference to the 
value of UK 10-year gilts as a proxy for a risk-free rate and the volatility of Gfinity’s share price relative to that of AIM 
since listing. 

Goodwill carried in relation to CEVO in the group financial statements: 

Gfinity acquired CEVO, Inc in July 2017, since which time the CEVO business has provided significant value to the 
overall Group. 

52 

All goodwill in respect of the Gfinity acquisition of CEVO was fully written down in the prior year 

Goodwill carried in relation to Real Sport: 

The carrying value of goodwill in relation to RealSport was assessed using the bottom-up financial model created as part 
of the business planning process, which reflects the strong growth in monetisation seen through FY22. 

This model assumes a monthly average number of unique visitors to the platform through FY23 of 3.6m from an average 
of 3.3m in FY22. By way of comparison the most recent monthly total (in September 2022) was 2.8m, with growth expected 
in Q4, with further game releases. Thereafter it is assumed that audience numbers will increase at an a CAGR of 20% p.a. 
for the next 2 years, before levelling off slightly with a 11% and 6% in the following 2 years respectively. 

Revenue has been calculated using a blended rate, factoring in both real time bidding and direct sale banner advertising, 
video advertising and cost per click affiliate revenues, giving an overall rate of 20p per annum in FY23 per monthly 
average user. 

On this basis, the net present value of future cash flows illustrates a favorable position and a surplus to the carrying value 
of goodwill, with the intangibles recognized in respect of the RealSport acquisition having been fully amortised. On that 
basis, no impairment is proposed. 

Goodwill and Intangible Assets carried in relation to EpicStream: 

Three intangible assets were recognized in respect of the acquisition of EpicStream: 

• 
• 

• 

The existing social audience and related domain authority of the main EpicStream site (Epicstream.com) 
The  value  of  the  Magic  the  Gathering  social  audience,  which  has  been  leveraged  to  create  a  new  site 
(MTGRocks.com); and 
The remaining social audience from a Facebook community featuring over 6 million likes. 

These assets, net of deferred tax, had a combined value of £0.6m and a Goodwill value of £0.25m. 

The requirement for full impairment testing was assessed through a comparison of actual cash flows generated from the 
EpicStream business, against the cash flow projections used in calculation of the original asset values. Since acquisition, 
users, revenue, and profitability on EpicStream and MTG Rocks have exceeded our original projections no impairment 
is proposed. 

Goodwill and Intangibles carried in relation to StockInformer (Megit Ltd): 

Two separate intangible assets were identified within the Stock Informer acquisition: 

•  Value of domain authority (affiliate and advertising income): relating to monetization on Stock Informers sites, 

based on their reputation and domain authority; and 

•  Value of technology to be leveraged across other Gfin properties: reflecting the ability to utilize Stock Informers 
price and stock availability checking technology and deploy it across the rest of the Gfinity Digital Media network, 
providing live price comparison information to people reading relevant content. 

Future values of both intangible assets were assessed based on expected future cash flow values of £4.1m over a 4-year 
period, with both exceeding the carrying values of the intangible assets at year-end, and thus no impairment was required. 

The Directors expect continued high margin profit from the Stock Informer business, boosted by growth in the value of 
the technology across the wider Gfinity Digital Media Group. On this basis Directors have assessed that no impairment 
charge to the goodwill value at year-end of £2.9m is therefore proposed. 

Goodwill and intangibles carried in relation to Siege.gg: 

Siege.gg  is  the  leading digital  property  in  the competitive Rainbow  6  Siege  space.  They  have  a  strong  audience  and 
domain authority, together with proprietary a statistical database utilized by leading teams, for which a new licensing 
structure has recently been introduced and is currently being trialed with teams. Directors believe that these assets will 
help drive the Siege.gg business into profitability in the year to June 24, with larger gains following from that point. 

53 

Deferred Consideration: 

On acquisition the value of Siege.gg’s domain authority was estimated at £155,989. A full projection of expected future 
cash flows from Siege has been undertaken which indicated the 4-year NPV of £100,215, in comparison to the 
carrying value of £113,965. On that basis an impairment charge of £13,750 is proposed. 

The present value of these future cash flows has been estimated at £554k. As a result, no impairment is proposed to 
the goodwill value of £0.4m at year-end. 

4. 

Revenue 

The Group’s policy on revenue recognition is as outlined in note 2. The year ending 30 June 2022 included 
£0.2m included in the contract liability balance at the beginning of the period (2021: £0.36m).  The Group’s revenue 
disaggregated by primary geographical market is as follows: 

Year to 30 June 2022 

Gfinity 
£ 

2,287,335 
1,455,497 
865,904 

£ 

- 
108,485 
- 

Cevo
Megi
£ 
t 
541,755 
- 
- 

Total 
£ 

2,829,090 
1,563,982 
865,904 

United Kingdom 
North America 
ROW 

Total 

4,608,737 

108,485 

541,755 

5,258,977 

United Kingdom 
North America 
ROW 

Year to 30 June 2021 

Cevo 

Gfinity 
£ 
4,144,440 
902,408 
539,069 

£ 
- 
322,741 
- 

Megit 
£ 
- 
- 
- 

Total 
£ 
4,144,440 
1,225,150 
539,069 

Total 

5,585,918 

322,741 

- 

5,908,659 

The Group’s revenue disaggregated by pattern of revenue recognition and business unit is as follows: 

Year to 30 June 2022 

Gfinity 
£ 

Cevo 

£ 

Megit 
£ 

Total 
£ 

2,913,332 

108,485 

541,755 

3,563,572 

1,695,405 

- 

- 

1,695,405 

Services  
transferred at  
a point in time 

Services 
transferred over 
time 

Total 

4,608,737 

108,485 

541,755 

5,258,977 

54 

  
 
  
 
  
  
 
 
  
  
Services  
transferred at  
a point in time 
Services 
transferred over  
time 

Total 

Year to 30 June 2021 

Gfinity 
£ 

£ 

3,432,959 

322,741 

2,152,959 

5,585,918 

- 

322,741 

Cevo
Megi
£ 
t 

- 

- 

- 

Total 
£ 

3,755,700 

2,152,959 

5,908,659 

As at 30 June 2022 the Group had the amounts shown below held on the consolidated statement of financial position in 
relation to contracts either performed in full during the year or ongoing as at the year end. All amounts were either due 
within one year or, in the case of contract liabilities, the work was to be performed within one year of the balance sheet 
date 

Trade Receivables 
Contract Assets 
Contract Liabilities 

Year to 30 June 2022 
£ 
928,446 
246,428 
208,715 

Year to 30 June 2021 
£ 
984,996 
244,835 
364,024 

Trade receivables are non-interest bearing and are generally on 30-day terms. 

Contract assets are initially recognised for revenue earned while the services are delivered over time or when billing is 
subject to final agreement on completion of the milestone. Once the amounts are billed the contract asset is transferred 
to trade receivables. 

Contract liabilities arise when amounts are paid in advance of the delivery of the service. These are then transferred to 
the statement of comprehensive income as either milestones are completed or work is completed overtime. Revenue of 
£0.15m was recognised in the year ending 30 June 2022 that was held as a contract liability as 30 June 2021. All these 
amounts were held in Gfinity. 

5. 

SEGMENTAL INFORMATION 

The management consider the group to operate as a single segment following the integration of Cevo’s activities into 
that of the group (included in Chief Financial and Operations Officer’s Report in Strategic Report) and therefore no 
segmental analysis is required. 

The Group has one single external customer which have revenue equal to or greater than 10% of the group’s revenue. 
The revenue from the customer is: £1.4m. The customer is a major sports rights holder, financial services and media 
company. 

55 

  
 
  
 
  
 
6. 

OPERATING EXPENSES  

Operating loss is stated after charging: 

Depreciation of property, plant and equipment 
Depreciation on Right of Use assets 
Amortisation & impairment of intangible fixed assets 
Goodwill impairment 
Rentals under short-term leases 
Staff costs (see note 7) 
Costs of inventories expensed 
Auditors’ remuneration for auditing the accounts of the Company 
Auditors’ remuneration for other non-audit services: 
- Other services related to taxation 
- All other services 
Net foreign exchange (gains)/ losses 

7. 

PARTICULARS OF EMPLOYEES  

Number of employees 

Group 

Y e a r   t o   3 0  
J u n e   2 0 2 2  

£ 
112,993 
- 
1,631,734 
- 
- 
3,406,569 
- 
72,000 

7,229 
16,101 
(54,405) 

Year to 30 
June 2021 
£ 
132,478 
428,305 
492,700 
901,519 
439,621 
2,844,336 
- 
66,500 

8,408 
21,836 
34,027 

The average number of people (including directors) employed by the Group and Company during the financial period 
was: 

Group 

Company 

Year to 30 June 2022 

Year to 30 June 2021 

Year to 30 June 2022 

Year to 30 June 2021 

44 

38 

39 

35 

The aggregate payroll costs of staff (including directors) were: 

Wages and salaries 
Social security costs 
Pensions 
Share based payment s (Note 22) 

Group 

Year to 30 June 2022 
£ 
2,514,773 
340,929 
55,648 
495,220 

3,406,569 

Year to 30 June 2021 
£ 
2,253,444 
271,347 
53,962 
265,583 

2,844,336 

Total remuneration for Directors during the year was £520,141 (2021: £444,428). 

The board of directors comprise the only persons having authority and responsibility for planning, directing and 
controlling the activities of the Group. 

56 

  
  
 
  
  
 
8. 

FINANCE INCOME/COSTS 

Interest income on bank deposits 
Finance lease interest 
Other interest cost 

Group 

Year to 30 June 
2022 
£ 
77 
0 
0 
77 

Year to 30 June 2021 
£ 
4 
(9,227) 
(1,009) 
(10,232) 

9. 

TAXATION 

1.  Major components of taxation expense for the period ended 30 June 2022 are: 

Income Statement  
Current tax 
Corporation tax charge/ (credit) 
Total current tax 

Deferred tax 

Relating to origination and reversal of temporary differences 
Taxation charge/ (credit) reported in the 
income statement 

Group 

Year to 30 June 2022 
£ 

Year to 30 June 2021 
£ 

84,600 
84,600 

(294,568) 

(209,968) 

(162,957) 
(162,957) 

(58,972) 

(221,929) 

2.  Factors affecting tax charge for the period 

A reconciliation of taxation expense applicable to accounting profit before taxation at the statutory tax rate of 19% 
(2021: 19%), to taxation expense at the Company’s effective tax rate for the period is as follows: 

Loss on ordinary activities before taxation 

Profit/ (Loss) multiplied by tax 

Effect of: 

Expenses not deductible for tax purposes 

Movment in unrecognised deferred tax arising from 
tax losses 

Movment in unrecognised deferred tax arising from other 
temporart timing differences 

Group 

Year to 30 June 2022 

Year to 30 June 2021 

£ 
(3,896,372) 

(740,311) 

102,803 

676,212 

£ 
(3,845,796) 

(730,701) 

318,906 

709,763 

(333,272) 

(356,940) 

57 

  
  
  
 
  
  
  
  
  
 
  
  
  
  
 
Corporation tax charge/ (credit) 

84,600 

Taxation charge/ (credit) reported in the income 
statement 

(209,968) 

(162,957) 

(221,929) 

3. Unrecognised deferred tax asset 

The  Group  has  an  unrecognised  deferred  tax  asset  arising  from  trading  losses  carried  forward  of  £8,663,001  (2021: 
10,508,932) calculated at the substantively enacted Corporation tax rate at the balance sheet date of 19% (2021: 25%). 
These  trading  losses  will  reverse  against  future  taxable  trading  profits  and  no  asset  has  been  recognised  due  to 
uncertainties over the timing and nature of such gains in accordance with IAS 12. 

10.  EARNINGS PER SHARE 

Basic earnings per share is calculated by dividing the loss attributable to shareholders by the weighted average number 
of ordinary shares in issue during the period. 

IAS 33 requires presentation of diluted EPS when a Company could be called upon to issue shares that would decrease 
earnings per share or increase the loss per share. For a loss making Company with outstanding share options, net loss per 
share  would  be  decreased  by  the  exercise  of  options  and  therefore  the  effect  of  options  has  been  disregarded  in  the 
calculation of diluted EPS. 

Loss attributable to shareholders from 
continuing operations 

Weighted average number of ordinary 
shares 

Loss per ordinary share for  
continuing operations 

Group 

Com pany 

Year to 30 
June 2022 
£ 

Year to 30 
June 2021 
£ 

Year to 30 
June 2022 
£ 

Year to 30 
June 2021 
£ 

(3,984,430) 

(3,858,482) 

(4,198,665) 

(5,739,305) 

Number 
000's 

1,122,821 

Number 
000's 

809,795 

Number 
000's 

1,122,821 

Number 
000's 

809,795 

(0.004) 

(0.005) 

(0.004) 

(0.007) 

58 

 
 
 
 
11. 

PROPERTY PLANT AND 

EQUIPMENT Group Property Plant and 

Equipment 

Office equipment 

Cost 
At 1 July 2020 
Additions 
Disposals 

£ 

63,143 
- 
- 

Computer & 
production 
£ 
equipment 

989,576 
106,642 
(85) 

Leasehold 
Improvement 

£ 

1,633,942 
- 
- 

Total 

£ 

2,686,661 
106,642 
(85) 

At 30 June 2021 

63,143 

1,096,133 

1,633,942 

2,793,218 

Depreciation 
At 1 July 2020 
Charge for the period 

29,842 
32,504 

918,072 
88,729 

1,097,155 
439,549 

2,045,069 
560,783 

At 30 June 2021 

62,346 

1,006,801 

1,536,704 

2,605,852 

Net book value 
At 30 June 2021 

797 

89,331 

97,238 

187,366 

At 30 June 2020 

33,301 

71,505 

536,787 

641,594 

59 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Office 
equipment 

£ 

63,143 
- 

Co m puter 
& 
pro ductio n 
equipm ent  

£ 

1,096,133 
74,137 

Leasehold 
Improvement 

£ 

1,633,942 
- 

Total 

£ 

2,793,218 
74,137 

Cost 
At 1 July 2021 
Additions 

At 30 June 2022 

63,143 

1,170,270 

1,633,942 

2,867,355 

Depreciation 
At 1 July 2021 
Charge for the 
period 

62,346 

797 

1,006,801 

106,510 

1,536,704 

5,686 

2,605,852 

112,993 

At 30 June 2022 

63,143 

1,113,331 

1,542,390 

2,718,845 

Net book value 
At 30 June 2022 

At 30 June 2021 

- 

797 

56,958 

91,552 

148,510 

89,331 

97,238 

187,366 

60 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Company Property Plant and Equipment 

Cost 
At 1 July 2020 
Additions 

Disposals 

Office 
equipment 

£ 

51,743 
- 

- 

Computer & 
production 
equipment 
£ 

962,994 
105,327 

(85) 

Leasehold 
Improvement 

£ 

Total 

£ 

1,633,941 
- 

- 

2,648,678 
105,327 

(85) 

At 30 June 2021 

51,743 

1,068,236 

1,633,941 

2,753,920 

Depreciation 
At 1 July 2020 
Charge for the period 
Disposals 

27,280 
12,717 
- 

908,762 
88,729 
- 

1,097,155 
439,549 
- 

2,033,197 
540,996 
- 

At 30 June 2021 

39,997 

997,491 

1,536,704 

2,574,193 

Net book value 
At 30 June 2021 

11,746 

70,745 

97,237 

179,727 

At 30 June 2020 

24,463 

54,232 

536,786 

615,481 

Cost 
At 1 July 2021 
Additions 

51,743 
- 

1,068,236 
74,138 

1,633,941 
- 

2,753,920 
74,138 

At 30 June 2022 

51,743 

1,142,374 

1,633,941 

2,828,058 

Depreciation 
At 1 July 2021 
Charge for the period 
Disposals 

39,997 
9,546 
- 

997,491 
93,555 
- 

1,536,704 
5,686 
- 

2,574,193 
108,787 
- 

At 30 June 2022 

49,543 

1,091,046 

1,542,390 

2,682,980 

Net book value 
At 30 June 2022 

2,200 

51,328 

91,551 

145,079 

At 30 June 2021 

11,746 

70,745 

97,237 

179,727 

12. GOODWILL  

Group 

61 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
Cost 
At 1 July 2021 
Additions arising from business combinations 
At 30 June 2022 

Impairment 
At 1 July 2021 
Charge for the period 
At 30 June 2022 

Net book value 
At 30 June 2022 

At 30 June 2021 

Company 

Cost 
At 1 July 2021 
Additions 
At 30 June 2022 

Impairment 
At 1 July 2021 
Charge for the period 
At 30 June 2022 

Net book value 
At 30 June 2022 

At 30 June 2021 

1,903,790 
2,810,609  
4,714,399 

£ 

- 
-  
- 

4,714,399 

1,903,790 

£ 

2,568,417 
370,775  
2,939,192 

- 
664,627  
664,627 

2,274,565 

2,568,417 

Goodwill of £2,439,834 has been recognised in the Group financial statements following the acquisition of Megit 
Ltd Inc, on 14th September 2021 (note 26). 

Goodwill of £370,775 has been recognised in the Company financial statements following the acquisition of trade 
and assets of Siege Inc, on 8th September 2021 (note 26). 

Refer to Note 3 for details of impairment tests. 

62 

13. 

INTANGIBLE FIXEDASSETS 

Group 

Customer 
Relationships 

RealSport 
Platform 

Cevo 
Gaming 
Platform 

Assets  
Under 
Construction 

Web 
Platforms 

Total 

Cost 
At 1 July 2020 
Additions 
Acquisitions through 
business 
combination 
Disposals 
Exchange  
differences 

£ 

£ 

£ 

1,198,661 
- 

935,518 
- 

281,383 
- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

£ 

57,724 
- 

- 

- 

- 

£ 

- 
7,195 

£ 

2,473,286 
7,195 

576,822 

576,822 

- 

- 

- 

- 

At 30 June 2021 

1,198,661 

935,518 

281,383 

57,724 

584,017 

3,057,303 

Amortisation 
At 1 July 2020 
Charge for the period 
Disposals 
Impairment 

975,611 
108,118 
- 
- 

718,773 
216,745 
- 
- 

165,738 
56,431 
- 
- 

At 30 June 2021 

1,083,729 

935,518 

222,169 

- 
111,406 
- 
- 

- 
- 
1,860,122 
492,700 
- 
- 

111,406 

2,352,822 

- 
- 
- 
- 

- 

Net book value 
At 30 June 2021 

114,932 

- 

59,214 

57,724 

472,612 

704,482 

At 30 June 2020 

223,050 

216,745 

115,645 

57,724 

- 

613,164 

63 

 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Customer 
Relationships 

RealSport 
Platform 

Cevo 
Gaming 
Platform 

Assets  
Under 
Construction 

Web 
Platforms 

Engage 

Total 

£ 

£ 

£ 

£ 

£ 

Cost 

At 1 July 2021 

1,198,661 

935,518 

281,383 

57,724 

584,017 

Additions 

Acquisitions through 
business 
combination 
26) 

(Note 

Disposals 
Exchange  
differences 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

£ 

- 

£ 

3,057,303 

685,951 

685,951 

4,816,443 

4,816,443 

- 

- 

- 

- 

- 

- 

At 30 June 2022 

1,198,661 

935,518 

281,383 

57,724 

5,400,460 

685,951 

8,559,697 

Amortisation 
At 1 July 2021 

1,083,729 

935,518 

222,169 

Charge for the period 

108,118 

Disposals 

Impairment 

- 

- 

- 

- 

- 

56,431 

- 

- 

- 

- 

- 

111,406 

1,390,196 

- 

57,724 

19,265 

- 

2,352,822 

1,554,745 

- 

76,989 

- 

- 

- 

At 30 June 2022 

1,191,847 

935,518 

278,600 

57,724 

1,520,867 

- 

3,984,556 

Net book value 

At 30 June 2022 

6,814 

At 30 June 2021 

114,932 

- 

- 

2,783 

- 

3,879,593 

685,951 

4,575,141 

59,214 

57,724 

472,612 

- 

704,481 

64 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Company 

Cost 
At 1 July 2020 
Additions 
Acquisitions 
combination 
Disposals 

through  

business 

Assets Under  
Construction 

Web Platforms 

£ 

57,724 
- 

- 

- 

£ 

- 
7,195 

576,822 

- 

Total 

£ 

57,724 
7,195 

576,822 

- 

At 30 June 2021 

57,724 

584,017 

641,741 

Amortisation 
At 1 July 2020 
Charge for the period 
Disposals 

At 30 June 2021 

Net book value 
At 30 June 2021 

At 30 June 2020 

- 
- 
- 

- 

57,724 

57,724 

- 
111,406 
- 

111,406 

- 
111,406 
- 

111,406 

472,611 

530,336 

- 

57,724 

65 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Assets Under  
Construction 

£ 

Web 
Platforms 

£ 

Proprietary Esports 
Platform £ 

Cost 

At 1 July 2021  

Additions 

Acquisitions 
business combination 

through 

Disposals 

57,724 

584,017 

- 

- 

- 

- 

- 

685,951 

155,989 

- 

- 

- 

Total 

£ 

641,741 

685,951 

155,989 

- 

At 30 June 2022 

Amortisation 

At 1 July 2021 

Charge for the period 

Disposals 

Impairment 

At 30 June 2022 

Net book value  

At 30 June 2022 

At 30 June 2021 

57,724 

740,006 

685,951 

1,483,681 

- 

- 

- 

57,724 

111,406 

235,738 

- 

19,265 

57,724 

366,409 

- 

- 

- 

- 

- 

111,406 

235,738 

- 

76,989 

424,133 

- 

373,597 

685,951 

1,059,549 

57,724 

- 

- 

57,724 

The investment shown in the Proprietary Esports Platform reflects the costs of staff and contractors dedicated to the adaptation 
of Gfniity’s underlying esports platform, in a licensable SaaS based product, which can be deployed at scale to multiple clients 
Directors expect this product to form a significant component of the Group’s future financial success. 

66 

  
  
  
  
  
  
  
  
  
 
14. 

INVESTMENT IN SUBSIDIARIES 

At 1 July 
Reclassifying investment in subsidiary to goodwill 
Impairment 
Additions 
At 30 June 

Company 

Year to 30 June 2022 
 £ 
- 
- 
- 
7,100,297 
7,100,297 

Year to 30 June 2021 
£ 
4,466,133 
(2,307,634) 
(2,158,499) 
- 
- 

The addition to investments in subsidiaries represented the purchase of Megit Ltd on 14th September 2021. The fair value of 
consideration  at  acquisition  was  £7,100,288  for  100%  of  the  share  capital  of  Megit  Ltd.  The  remaining  £9  represents 
ownership of 100% and 72% of the share capital in Athlos Game Technologies Ltd and AFG-Games Ltd respectively. 

Subsidiary 
undertaking 

Country of 
incorporation 

Holding 

Proportion of voting rights 
and capital held 

Nature of business 

CEVO Inc. 

USA 

RealSM Limited 

England 

Megit Limited 

Athlos Game 
Technologies Ltd 

England 

England 

AFG-Games Ltd 

England 

Ordinary  
shares 

100% 

Ordinary 
Shares 
Ordinary  
Shares 
Ordinary 
Shares 

100% 

100% 

100% 

Ordinary 
Shares 

72% 

IT Development and 
Tournament and event 
operator 

Online media 

eCommerce and affiliate 
revenues 

Software as a service 

Dormant 

RealSM Ltd’s registered office address is The Foundry, 77 Fulham Palace Road, London, United Kingdom, W6 8JB. 
CEVO’s registered address is 128 Maringo Rd, Ephrata, WA 98823. Athlos Game Technologies Ltd registered office 
address  is  16  Great  Queen  Street,  London,  England,  WC2B  5AH.  AFG-Games  Ltd  registered  office  address  is  77 
Fulham Palace Road, Foundry Building, Smiths Square, London, England, W6 8AF. 

RealSM, Athlos Games Technologies and AFG-Games are exempt from the requirements of the Act relating to the audit 
of individual accounts in accordance with 479A of the C.A. 2006. Gfinity Plc guarantees all outstanding liabilities to which 
these subsidiaries are subject at year-end, until they are satisfied in full and guarantee is enforceable against the parent 
undertaking by any person to whom the subsidiary company is liable in respect of those liabilities. 

67 

  
  
  
  
  
  
  
  
  
  
  
 
15. 

TRADE AND OTHER RECEIVABLES 

Trade receivables 
Provision for expected credit loss 

Other receivables 
Prepayments and accrued income 
Amounts due in less than one year 
Amounts due from group  
undertakings 
Other receivables 
Total 

Group 

Com pany 

Year to 30 
June 2022 
£ 
1,495,773 
(7,370) 
1,488,403 

- 
478,372 
1,966,775 

- 

2,118 
1,968,893 

Year to 30  
June 2021 

£ 
1,313,447 
(356,480) 
956,967 

151,150 
478,734 
1,586,850 

- 

- 
1,586,850 

Year to 30 
June 2022 
£ 
1,445,075 
(243) 
1,444,832 

- 
351,028 
1,795,860 

82,856 

2,114 
1,880,830 

Year to 30 
June 2021 
£ 
1,272,742 
(356,480) 
916,262 

151,150 
450,704 
1,518,116 

533,480 

- 
2,051,596 

Amounts due from group undertakings of £82,856 are considered to be due in more than one year (2021: £533,480). 

The directors consider that the carrying amount of trade and other receivables approximates to their fair value due to 
the short-term nature of these financial assets. 

68 

  
  
 
16.  CASH AND CASH EQUIVALENTS 

Group 

Company 

Cash at bank and in hand 

Total 

Year to 30 
June 2022 
£ 
2,141,361 
2,141,361 

Year to 30 June 
2021 
£ 
1,375,873 
1,375,873 

Year to 30 June 
2022 
£ 
1,361,279 
1,361,279 

Year to 30 June 

2021 
£ 
1,329,815 
1,329,815 

Cash at bank and in hand earns interest at floating rates based on daily bank deposit rates. The fair value of cash 
and cash equivalents does not differ from the carrying value. 

17.  DEFERRED TAX LIABILITIES  

Group 

At 1 July 
Arising on business combination (Note 26) 
Credited to profit or loss 
At 30 June 

The provision for deferred taxation is made up as follows: 

Year to 30  
June 2022 
£ 
127,835 
1,064,308 
(294,568) 
897,574 

Year to 30 
June 2021 
£ 
92,059 
94,748 
(58,972) 
127,835 

Temporary timing differences on intangible assets 

897,574 

127,835 

Company 

At 1 July 
Arising on business combination (Note 26) 
Credited to profit or loss 
At 30 June 

Year to 30  
June 2022 
£ 
94,748 
1,064,308 
(263,304) 
895,751 

Year to 30 
June 2021 
£ 
- 
115,543 
(20,795) 
94,748 

Temporary timing differences on intangible assets 

895,751 

94,748 

69 

  
 
  
  
  
 
  
 
18.  ISSUED CAPITAL 

The Company has a single class of ordinary share with nominal value of £0.001 each. Movements in the issued share 
capital of the Company can be summarised as follows: 

As at 30 June 2020 

Issued between 6 July 2020 and 04 June 2021 at £0.01 

As at 30 June 2021 

Issued on 8 September 2021 at £0.010 
Issued on 13 September 2021 at £0.04 
Issued on 13 September 2021 at £0.04 
Issued on 13 September 2021 at £0.010 
Issued on 2 December 2021 at £0.010 
Issued on 18 March 2022 at £0.0125 
Issued on 4 April 2022 at £0.0125 

725,868,253 

204,644,995 

930,513,248 

9,000,000 
82,500,000 
62,500,000 
13,750,000 
1,433,331 
104,200,000 
111,800,000 

725,868 

204,645 

930,513 

9,000 
82,500 
62,500 
13,750 
1,433 
104,200 
111,800 

As at 30 June 2022 

1,315,696,579 

1,315,697 

19.  TRADE AND OTHER PAYABLES 

Non-current liabilities  
Other payables (deferred  
consideration) 
Deferred tax liabilities 

Current liabilities 
Trade payables 
Other taxation and social security 
Accrued expenditure and deferred 
revenue 
Amounts owed to group  
undertakings 
Other payables 

Group 

Com pany 

Year to 30  
June 2022 
£ 

Year to 30  
June 2021 

Year to 30 
June 2022 

£ 

£ 

Year to 30 
June 2021 
£ 

840,751 
897,575 
1,738,326 

571,389 
145,021 

254,986 
- 
254,986 

680,419 
65,776 

1,033,303 

1,105,526 

- 

1,293,550 
3,043,263 

- 

- 
1,851,720 

840,751 
895,751 
1,736,502 

254985.9715 
- 
254,986 

533,395 
144,300 

896,299 

- 

977,890 
2,551,884 

634,299 
65,776 

1,105,526 

- 

- 
1,805,601 

Total 

4,781,589 

2,106,706 

4,288,386 

2,060,587 

Trade and other payables principally comprise amounts outstanding for trade purchases and ongoing costs. The directors 
consider that the carrying amount of trade payables approximates to their fair value due to their short-term nature. 

70 

 
  
  
  
  
  
  
  
  
 
20.  NOTES TO THE CASH FLOW STATEMENT 

Group 

Cash flows from operating activities 
Loss for the financial year 
Depreciation of property, plant and equipment 
Depreciation on right of use assets 
Amortisation of intangible fixed assets 
Impairment of intangible fixed assets 
Goodwill impairment 
Interest Received 
Interest Payable 
Share based payments 
(Increase) in Inventories 
(Increase)/ decrease in trade and other receivables 
Increase in trade and other payables 
Disposal of fixed assets 
Gain on disposal of Associate 
Corporation tax charge 
Corporation tax (paid)/ R&D credits received 

Year to 30 June 
2022 

Year to 30 June 
2021 

£ 

£ 

(3,980,972) 
112,993 
- 
1,554,745 
76,989 
- 
(77) 
- 
495,220 
- 
(524,205) 
(110,916) 
- 
(45,090) 
(294,568) 
142,162 

(3,845,595) 
132,478 
428,305 
492,700 
- 
901,519 
(4) 
10,236 
265,583 
- 
(280,359) 
300,020 
(85) 
(459,706) 
227,004 
(221,929) 

Cash used by operating activities 

(2,573,719) 

(2,049,833) 

Net cash used by operating activities 

(2,573,719) 

(2,049,833) 

71 

 
  
  
 
 
Company 

Cash flows from operating activities 

Loss for the financial year 
Depreciation of property, plant and equipment 
Depreciation on Right of Use assets 
Amortisation of intangible fixed assets 
Impairment of intangible fixed assets 
Investment impairment 
Interest Received 
Interest Payable 
Good impairment 
Gain on disposal of Associate 
Share based payments 
(Increase)/ decrease in trade and other receivables 
Increase/ (decrease) in trade and other payables 
Loss on disposal of fixed assets 

Taxation charge 

Corporation tax (paid)/ R&D credits received 

30-Jun-22 
£ 

(4,198,665) 
108,787 
- 
235,738 
76,989 
- 
(1) 
- 
664,627 
(45,090) 
495,220 
28,603 
(556,176) 
- 

(263,304) 

142,162 

30-Jun-21 
£ 

(5,739,305) 
112,691 
428,305 
111,406 
- 
2,158,499 
(4) 
10,236 
- 
(459,706) 
265,583 
707,362 
300,112 
85 

(162,957) 

227,004 

Net Operating Cashflow 

(3,311,110) 

(2,040,690) 

Net cash used by operating activities 

(3,311,110) 

(2,040,690) 

21.  FINANCIAL INSTRUMENTS AND RISK MANAGEMENT 

The Company uses a limited number of financial instruments, comprising cash, short-term deposits, and various items 
such as trade receivables and payables, which arise directly from operations. The Company does not trade in financial 
instruments. All of the Company’s financial instruments are measured at amortised cost. 

The Company’s activities expose it to a variety of financial risks: market risk (including currency risk and interest rate 
risk), credit risk and liquidity risk. 

Credit risk 
The Company’s principal financial assets are bank balances and cash, trade and other receivables. 
Bank balances and cash are held by banks with high credit ratings assigned by independent credit rating agencies. 
Management is of the opinion that cash balances do not represent a significant credit risk. 

As the Group does not hold security against trade and other receivables, its credit risk exposure is as follows: 

Group 

Company 

Year to 30 June 2022 
£ 
1,968,893 

Year to 30 June 2021 
£ 
1,586,850 

Year to 30 June 2022 
£ 
1,880,830 

Year to 30 June 2021 
£ 
2,051,596 

The trade receivables balance represents amounts due from third parties. At the balance sheet date, the Group’s trade 
receivables  totalled  £1,495,773  less  a  provision  of  £7,370  (20201:  £1,313,447  less  a  provision  of  £356,480).  The 
Company’s receivables include £82,856 of inter-company funding (2021: £533,480). The Company’s trade receivables 

72 

  
  
  
 
 
totalled £1,455,075 less a provision for doubtful debt of £243 (2021: £1,272,742 less a provision for doubtful debt of 
£356,480). 

There are no significant overdue but not impaired trade receivables at the balance sheet date. The Company balance 
sheet includes inter-company receivables which are not considered to be at risk as the Company retains control over 
the debtor however it is not anticipated that the Group companies will repay these amounts in the next 12 months. 

At the balance sheet date there were no receivables due from any customer representing a concentration of credit risk. 

Liquidity risk 
All trade and other payables are due for settlement within one year of the balance sheet date. The use of instant access 
deposits ensures sufficient working capital is available at all times. 

Foreign exchange risk 
The Company operates in overseas markets by selling directly from the UK, owns an overseas subsidiary and reports 
in GBP. It is therefore subject to currency exposures on transactions while the Group is subject to currency exposures 
on consolidation of the overseas subsidiary. 

Financial instruments held by the Company and their carrying values were as follows: 

Group 

Year to 30 June 2022 

Year to 30 June 2021 

USD ($) 

53,048 

41,018 
98,695 
70,212 

- 

GBP (£) 

1,446,932 

444,668 
2,060,264 
4,723,896 

- 

USD ($) 

57,048 

39,284 
56,248 
58,997 

- 

GBP (£) 

1,168,426 

216,805 
1,335,739 
2,192,446 

- 

262,973 

8,675,760 

211,577 

4,913,418 

Company 

Year to 30 June 2022 

Year to 30 June 2021 

USD ($) 

896,172 

- 

- 
71,416 
99,960 

- 

GBP (£) 

708,454 

82,856 

351,028 
1,302,597 
4,206,250 

- 

USD ($) 

460,599 

747,680 

- 
122,703 
- 

- 

GBP (£) 

587,619 

- 

216,805 
1,242,264 
2,155,334 

- 

1,067,548 

6,651,185 

1,330,982 

4,202,023 

Trade and other  
receivables 
Accrued income 
Cash 
Trade and other payables 
Derivative financial 
instruments 
Net current assets/ 
liabilities 

Trade and other  
receivables 
Amounts due from Group 
Undertakings 
Accrued income 
Cash 
Trade and other payables 
Derivative financial 
instruments 
Net current assets/ 
liabilities 

Financial liabilities included in the balance sheet relate to the IAS 39 category of other financial liabilities held 
at amortised cost. 

73 

  
 
  
 
Assets relate to loans and receivables with the exception of other receivables and prepayments which are classified as 
non-financial assets. 

Fair value estimation 
The aggregate fair values of all financial assets and liabilities are consistent with their carrying values due to the 
relatively short-term maturity of these financial instruments. 

As cash is held at floating interest rates, its carrying value approximates to fair value. 

Capital management 
The Company is funded entirely through shareholders’ funds. 

If financing is required, the Board will consider whether debt or equity financing is more appropriate and proceed 
accordingly. The Company is not subject to any externally imposed capital requirements. 

22. 

SHARE BASED PAYMENTS  

Equity-settled share option plans 

Options 

The Company has a share option scheme for employees of the Group. 

The tables below summarises the exercise terms of the various options over Ordinary shares of £0.001 each which had 
been granted, and were still outstanding, as at 30 June 2022. 

LTIP options 

Shares options as at 30 June 2020 
Shares options granted 
Share options forfeited 
Share options exercised 
LTIP share options as at 30 June 2021 

Shares options as at 30 June 2021 
Shares options granted 
Share options forfeited 
Share options exercised 
LTIP share options as at 30 June 2022 

Options for non-employee services 

Non-market condition shares 

Shares options as at 30 June 2020 
Shares options granted 
Share options lapsed 
Share options as at 30 June 2021 

Shares options as at 30 June 2021 
Shares options granted 

Number 

Weighted average 
exercise price (£) 

61,693,027 
49,400,000 
(4,050,001) 
(10,866,663) 
96,176,363 

96,176,363 
13,300,000 
(14,870,408) 
(1,433,331) 
93,172,624 

0.0486 
0.0409 
0.0100 
0.0110 
0.0556 

0.0556 
0.0125 
0.0257 
0.0100 
0.0483 

Number 

Weighted average  
exercise price (£) 

7,500,000 
0 
(3,500,000) 
4,000,000 

4,000,000 
0 

0.20 
0 
0.20 
0.20 

0.20 
0 

74 

 
 
Share options lapsed 
Share options as at 30 June 2022 

0 
4,000,000 

0.00 
0.20 

Options vest over periods defined in the respective option agreements and at the discretion of the board of 
directors. 37,750,016 options vested during the year (2021: 37,750,016). 

Of the options outstanding 36,000,000 (2021: 38,000,000) are held by directors. Full details of all options held by 
directors are contained within the Directors’ Remuneration Report. 

The principal assumptions input into the Black Scholes model to calculate the value of LTIP share options issued for 
compliance with IFRS 2 “Share Based Payments” are included below, where applicable. 

Weighted average exercise price 
Average expected life 
Expected volatility 
Risk free rate 
Expected dividend yield 

Year to 30 June 2022 

Year to 30 June 2021 

£ 

0.0483 
1.0 years 
234.00% 
1.53% 
0% 

£ 

0.0556 
1.0 years 
86.62% 
0% 
0% 

All options were granted at an exercise price equivalent to the market price at the date of grant. The weighted average 
exercise price of LTIP options outstanding at 30 June 2022 was £0.0496 (2021: £0.0496). The weighted average fair 
value of options issued during the period was £0.0404 (2021: £0.0404). 

The average expected life is based on directors’ best estimate taking into account the vesting conditions of the options. 

Expected volatility has been calculated with reference to the actual volatility of the share price since over the year prior 
to the date of grant. 

The fair value of the non-employee services options has been based on the fair value of the services provided at the 
date the services were provided. This equates to a fair value of options issued in the year £nil (2021: £nil). 

All options are held in Gfinity plc with no options held over any of the subsidiaries 

23. WARRANTS 

The Company has granted warrants over Ordinary Shares as outlined in the table below. 

Number 

Weighted average 
exercise price (£) 

Warrants 

Warrants as at 30 June 2020 
Warrants granted 
Warrants exercised 
Warrants lapsed/forfeited 
Warrants as at 30 June 2021 

Warrants as at 30 June 2021 
Warrants granted 
Warrants exercised 
Warrants lapsed/forfeited 
Warrants as at 30 June 2022 

203,695,500 
0 
(183,645,000) 
0 
20,050,500 

20,050,500 
216,000,000 
(13,750,000) 
(6,300,500) 
216,000,000 

0.010 
0.000 
0.010 
0.000 
0.0100 

0.010 
0.013 
0.010 
0.010 
0.0125 

75 

  
  
  
  
  
  
  
  
  
 
 
216,000,000 warrants were granted in the period. The warrants exercised were granted prior to the year ended June 2021 
and this figure represented one warrant per ordinary share acquired as part of the fundraise at an exercise price equal to 
that at which shares were acquired in the fundraise. All warrants are non-transferrable and have an exercise period of 18 
months from the date of issue. 

The  fair  value  of  warrants  was  calculated  according  to  the  Black  Scholes  model,  however,  no  adjustment  has  been 
recognised in respect of the warrants, as directors consider this amount to be immaterial. 

24. 

RELATED PARTY TRANSACTIONS 

The Directors Remuneration Report provides details of share options issued to certain directors in the period. In addition 
to the share options granted in the year, no warrants were exercised by the directors. 

Transactions and Interco balances with Group subsidiaries in the year: 

CEVO: There was a management recharge from Gfinity to CEVO of £0 (2021: £13,409) and a recharge from CEVO to 
Gfinity for technology services of £234,959 (2021: £215,274). There were cash advances to and expenses paid on behalf 
of CEVO by Gfinity of £5,766 (2021: £0). At the balance sheet date the intercompany loan due to Gfinity from CEVO 
was £567,084 (2021: £533,480). 

Real Sport: There were cash advances to and expenses paid on behalf of Real Sport by Gfinity of £5,979 (2021: £5,734). 
At the balance sheet date the intercompany loan due to Gfinity from Real Sport was £5,979 (2021: £952,675). 

Megit:  There  were  cash  advances  to  and  expenses  paid  on  behalf  of  Megit  by  Gfinity  of  £109,718  (2021:  £0)  and a 
recharge from Megit to Gfinity for services of £32,842 (2021: £0). At the balance sheet date the intercompany loan due 
to Gfinity from Real Sport was £76,876 (2021: £0). 

During the period there was a gain of £459,706 from disposal of Gfinity Esports Australia as mentioned in Note 25. 

25. 

GAIN ON DISPOSAL OF ASSOCIATE 

During the six month period to 31 December 2021, the process of winding up Gfinity Esports Australia (PTY), in which 
Gfinity held a 30% shareholding, was completed. On completion of this process, funds remaining in the business were 
re-distributed to shareholders. With all amounts invested in this venture having previously been expensed, his resulted in 
a one-off gain on cessation of the business of £45,090. 

26. 

BUSINESS COMBINATIONS  

Megit Ltd 

Acquisition of Megit Ltd 
On 14 September 2021 Gfinity PLC acquired 100% shares of Megit Ltd, owner of the Stock Informer brand. Stock 
Informer has built up a market leading position as an authority on hard-to-find items, with a particular focus to products 
of relevance to gamers. Its proprietary technology enables real-time updates on availability and pricing of items, from 
which consumers can click through to the relevant retailers to make purchases, allowing the business to drive revenue 
through affiliate commissions. 

Purchase consideration 

Initial consideration 
Shares (62,500,000 Ordinary shares at £0.04) 
Cash 
Acquisition cost 
Total initial consideration 

£ 
2,500,000 
2,500,000 
51,250 
5,051,250 

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Deferred consideration 
Contingent consideration at fair value 
Total deferred consideration 

Total consideration payable 

1,018,865  
1,018,865 

6,070,115 

Contingent consideration 
Contingent  consideration  is  payable  based  on  revenue  generated  from  the  acquired  entity.  The  amount  payable  is 
calculated at 30% of relevant revenues received in the first, second and third 12 month periods after the acquisition date, 
up to a maximum of £1,800,000 across the 3 year period. The fair value of the contingent consideration is currently 
estimated to be £1,018,865 based on forecast revenues at the date of the acquisition. 

Net assets acquired 
The fair values of the assets and liabilities of the acquired of Megit Ltd as at the date of acquisition are as follows: 

Intangible assets: domain authority 
Intangible assets: technology 
Deferred tax liability 
Net identifiable assets acquired 

Add: Goodwill 

Net assets acquired 

£ 
3,944,713 
715,741 
(1,030,174) 
3,630,280 

2,439,834 

6,070,114 

The goodwill that arises from the business combination reflects the profitability of the acquired trade and assets and the 
enhanced  growth  prospects  for  the  combined  business.  None  of  the  goodwill  is  expected  to  be  deductible  for  tax 
purposes. 

Siege.gg 

Acquisition of Siege.gg 
On 8 September 2021 Gfinity PLC acquired trade and assets of Siege.gg, a highly-engaged community for the Rainbow 
Six Siege game and owner of the leading proprietary statistical dataset in respect of the competitive scene around that 
game. 

Purchase consideration 

Initial consideration 
Shares (9,000,000 Ordinary shares at £0.0445) 
Acquisition cost 
Total initial consideration 

Deferred consideration 
Contingent consideration at fair value 

Total deferred consideration 

Total consideration payable 

£ 
400,500 
4,380 
404,880 

87,750 
87,750 

492,630 

Contingent consideration 
Contingent  consideration  is  payable  based  on  revenue  generated  from  the  acquired  assets.  The  amount  payable  is 
calculated at 30% of relevant revenues received in the first and second 12 month periods after the acquisition date, up to 
a maximum of 1,500,000 across the two-year period. The fair value of the contingent consideration is currently estimated 
to be £87,750 based on forecast revenues at the date of the acquisition. 

Net assets acquired 

77 

  
 
  
 
The fair values of the assets and liabilities of the acquired of Megit Ltd as at the date of acquisition are as follows: 

Intangible assets: statistical data and domain authority 
Deferred tax liability 

Net identifiable assets acquired 

Add: Goodwill 

Net assets acquired 

£ 
155,989 
(34,134) 
121,855 

370,775 

492,630 

The goodwill that arises from the business combination reflects the profitability of the acquired trade and assets and the 
enhanced  growth  prospects  for  the  combined  business.  None  of  the  goodwill  is  expected  to  be  deductible  for  tax 
purposes. 

78