Quarterlytics / Financial Services / Asset Management / Gfinity Plc

Gfinity Plc

gfin · LSE Financial Services
Claim this profile
Ticker gfin
Exchange LSE
Sector Financial Services
Industry Asset Management
Employees 11-50
← All annual reports
FY2023 Annual Report · Gfinity Plc
Sign in to download
Loading PDF…
Gfinity plc 

Annual Report and 
Financial Statements     

30 June 2023 

Company number 08232509 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity plc 

Contents 

Strategic Report 
Directors, Secretary and Advisors 
Period Highlights 
Gfinity’ Market 
Chairman’s Report 
Chief Executive Officer’s Report 
Section 172 statement 
Principal Risks and Uncertainties 

Governance 
Chairman’s Statement on Corporate Governance 
Board of Directors 
Board Composition and Performance 
Directors’ Remuneration Report 
Directors’ Report 
Statement of Directors’ Responsibilities 

Financial Statements 
Independent Auditor’s Report 
Group Statement of Profit or Loss 
Group Statement of Comprehensive Income 
Group Statement of Financial Position 
Company Statement of Financial Position 
Group Statement of Changes in Equity 
Company Statement of Changes in Equity 
Group Statement of Cash Flows 
Company Statement of Cash Flows 
Notes to the Financial Statements 

1 
2 
3 
4 
5 
8 
9 

13 
14 
15 
17 
20 
23 

24 
29 
30 
31 
33 
35 
36 
37 
38 
40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Strategic Report 

Directors, Secretary and Advisors 

The Board of Directors 

Company Secretary 

Registered Office 

Nominated Adviser and Broker 

Independent Auditor 

Legal Advisers 

Registrars 

Neville Upton (Non-Executive Chairman) 
David Halley (Chief Executive Officer) 
Hugo Drayton (Non-Executive Director) 

Richard Croft 

16 Great Queen Street  
London WC2B 5AH 

Beaumont Cornish 
Limited 
Building 3 
566 Chiswick High 
Road 
London W4 5YA 

Gravita Audit Limited 
5-7 Cranwood Street 
London EC1V 9EE 

Corporate 
Fladgate LLP 
16 Great Queen Street 
London WC2B 5DG 

Commercial 
Onside Law  

642A Kings Road 
Fulham 
London SW6 2DU 

Link Group 
6th Floor 
65 Gresham Street 
London EC2 7NQ  

Registered Number 

08232509 

1 

 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Strategic Report 

Period Highlights 

Strategic  decision  to  focus  on  the  media  division  resulted  in  closing  down  the  esports  solutions  division  and 
disposing of the Athlos technology platform to Tourbillon with a retained interest. 

Financial Results included: 

•     Loss on disposal of the Athlos business of £0.55m 
•  Restructuring costs of £0.24m for the closure of Esports Solutions and sale of Athlos 
•  Cost reduction programme from an annualised cost base of £7.2m to £2.5m   
•  The last year of F1 revenue of £1.7m  
•  Gfinity Digital Media (“GDM”) revenue of £2.2m  
• 

Impairment charges of £6m to reflect the lower the value of the media assets. 

New financial and operational structure 

The Board believes the business is in a stronger position having reduced monthly cost base to £205k and stabilised the 
monthly revenue. The business’ growth plans are already taking shape and the last quarter saw an increase in Sessions. 
The business has retained a talented team and added some monetisation expertise; creating a strong foundation for future 
growth . 

•  Cash at year-end was £270k.   
•  The company raised £450k before expenses in August 2023. 

Continuing operations of the business represents GDM and revenue and gross margin for this part of the business was 
as follows for the past two years 

Revenue  
Gross Margin 

2023 
£2.2m 
£1.2m 

2022 
£2.7m 
£1.4m 

   The two discontinued divisions achieved revenue and gross margin over the past 2 years as follows: 

Revenue  
Gross Margin 

2023 
£3.2m 
£1.4m 

2022 
£2.6m 
£1.3m 

Impairment and reduction in net asset costs 

The Group incurred costs of £7.5m in impairment and write down of assets. This included a re-evaluation of all the 
media assets that have been acquired over the past 3 years and the write down of the value of the Athlos platform where 
costs of £0.7m had been capitalised. 

1.  Post-period highlights 

•  Sold our 27.5% stake in Athlos Game Technologies Ltd for £260k whilst retaining royalty-free access to the 

Athlos IP for Gfinity’s own use 
Sold Gfinity Esports Solutions for £15k with a retained interest of 15% 

• 
•  Appointed David Halley as Chief Executive Officer 
•  Raised £450k before expenses through a share issue 

2 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Strategic Report 

Gfinity’s Market 

Based on Newzoo Global Games Market Report published October 2023. The global market is: 

• 

• 

3.3bn gamers 

$184bn game revenues projected to be $206bn by 2026 

Gfinity  is  a  leading  digital  media  publishing  company  in  this  rapidly  growing  competitive  gaming  entertainment 
industry sector.  

Gfinity is a recognised brand in the gaming sector and our websites cover several niches in the genre. We have proven 
our ability to connect directly with a global community of over 3.3 billion gamers, which have created a gaming market 
worth an estimated $184 billion.  

Within  this  market,  Gfinity  specialises  in  building  highly  engaged  communities  of  gamers,  that  can  be  scaled  and 
monetised. 

Gfinity is the digital home for gamer lifestyles. A network of Gfinity owned and operated websites, driving up to  9 
million Sessions to create monetisation opportunities through advertising, brand partnerships and eCommerce activities. 
Including related social platforms, these allow Gfinity to reach more than 20m gamers per month. 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Strategic Report 

Chairman’s Report 

I have pleasure in presenting our annual accounts for the financial year ended 30 June 2023.  

It has been a difficult year for the Company as we transitioned from esports solutions and software development, to a 
pure play digital media company. The new focus is on cost reduction and a quality product, targeting profitability, with 
the objective to create longevity in the Company and support and stabilise the share price for our investors. 

The restructuring has led to a reduction in revenue to £2.2m, a decrease of 60% YOY, with a loss of £10.3m. Within 
this loss, we were able to complete the full restructuring of the business so that we enter the new financial year in a 
much stronger position. 

FY 2023, we exited our esports arena in London and also decided to no longer offer physical events in the future, as 
both the arena and esports events had shown no profitability, longevity or scalability for the business.  

In June 2023, we exited the majority of Athlos Game Technologies Ltd (“Athlos”), as the capital required to build a 
SaaS  company  from  scratch proved  too  much  for  our balance  sheet  to  sustain.  Athlos  continued  to  lose  significant 
capital on a monthly basis with no new contracts in the pipeline and we deemed it a prudent decision to exit the company 
and focus our capital on business areas with more consistent and known opportunity. 

The economics of the business has become more predictable, with the departure of previous senior management and 
our old business model being stripped down. We now run a good business, with a sensible and much smaller cost base. 
We expect our salary bill for the following financial year to be reduced by over 65% and headcount by 50%. 

Our operating cost base has been streamlined, with the combined operating costs of both continued and discontinued 
operations for FY2023 as shown in note 10, down 68% year-on-year when compared to our current annualised cost base 
of £2.5m. 

These changes by no means limit the opportunity of the Company, as we are now operated by a leaner team, with known 
M&A experience in a market with many opportunities. Our customer base of hard-to-reach gamers, is one of the most 
coveted by brands and advertisers, and gaming is a sector continuing to grow year-on-year. By focusing on one industry 
vertical, we have already been able to improve our product offering including the launch of a new website in the summer. 

In summary, I would like to say thank you to the Gfinity team, who have supported us through a challenging year of 
transition - They are dedicated writers and developers, and have a clear passion for gaming. And I would also like to 
thank  all  our  clients  and  partners  that  choose  to  work  with  Gfinity  together  with  our  shareholders.  Their  continued 
support is never taken for granted and we can now look forward to growing together. 

Neville Upton 
Chairman 
20 December 2023 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
Gfinity Plc 

Strategic Report 

Chief Executive Officer’s Report 

When appointed CEO in August 2023, I set out to quickly bring the economics of our business under control after a 
long period of loss-making business decisions trying to build long term value. 

The decision to focus the Company as a pure play digital media company, was straightforward, as we not only had some 
excellent sites, although they were in need of fresh management and some fixing, but we also had a solid core team of 
writers, editors and developers who are the backbone of the new look Gfinity. 

By having a singular focus and product vertical, the team can now really show their expertise in running digital assets 
to  rebuild  our  Ebitda  and  create  a  long  term,  reliably  profitable  company.  The  digital  asset  space  offers  great 
opportunities, including potential acquisitions, and rewards companies who deliver great product and adapt to changes 
in the industry. 

A significant subject in tech is obviously Artificial Intelligence (“AI”) and the impact of Large Language Models on 
businesses.  At  Gfinity,  we  are  embracing  this  opportunity  by  utilising  tools  to  improve  our  product  and  increase 
efficiencies, while ensuring our own team can add their unique magical human intervention for us to be the go-to sites 
for gamers and esports enthusiasts looking for compelling and engaging content . 

We are also very excited about the opportunities of AI in video, and I believe video will increasingly become part of 
the future product offering of the company, thus adapting to the needs of a new generation of gamers. 

We are building our own engagement tools in our sites where our community will be entertained through playing games 
and watching unique content.  

We have emerged from  a difficult year for GDM. At the end of the June monthly sessions across all sites were 9 million 
and combined with our social media channels we reach more than 20 million gamers each month.  

We have now built a stronger foundation for future growth and will work opportunistically through the next year to find 
additive transactions to grow the network and company. 

Financial Highlights: 

The company operated in FY 2023 with 3 loss-making business divisions. 

While all 3 presented opportunities to create shareholder value, Athlos and Gfinity Esports Solutions were more risky 
ventures and required more capital. 

Athlos is a ground breaking product but needed significant funding. Gfinity sold 72.5% of Athlos and removed liabilities 
for 6 months to relieve the balance sheet. This division was significantly loss-making each month as it invested in further 
feature development and started to invest heavily in the go-to-market plan.  Up to the date of disposal of 5 June 2023, 
the Group recorded revenue from Athlos of £323,873 and a loss of £715,616. 

Gfinity esports solutions division was unpredictable with short term, often one-off contracts with a large fixed cost 
base. The Formula 1 contract which had been the cornerstone of the division and which contributed  60% of revenue 
and 83% of gross profit of the eSports division, was not renewed. Most of the other revenue was one-off consultancy 
contracts and low margin content production. As announced in the year, The Board decided to close down the division:   

•  December 2022, closed down the Gfinity Arena to reduce exposure to Esports  
• 
•  Since year end the division has been sold with Gfinity retaining a 15% stake 

June 2023, announced the closure of the division 

GDM witnessed significant headwinds with numerous changes to the google algorithms and a well-publicised decline 
in the ad rates seen across all digital media. This required a new approach to running the business. A lower cost base, 
leaner management team and bigger focus on quality content and improved User Experience was needed. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Chief Executive Officer’s Report (continued) 

Implemented a significant cost reduction programme in June 2023. 

• 
•  Moved advertising agency in April 2023 which saw an increase in ad rates which negated the general decline 

in ad rates across the digital media sector  

•  We  restructured  the  dense  advertising  structure  in  sites  to  make  it  more  favourable  for  search  engine 

optimisation  

•  We improved site mechanics so that numbers would increase in the fourth quarter of calendar year 2023. 

Changes in Organisation 

The former Chief Executive Officer John Clarke, resigned in February 2023.  

With the closure of the esports division and divestment of Athlos we did not need such a heavy central cost base and in 
August 2023 our former CFO, Jon Hall, left the business and all central functions were reduced in size. I joined the 
company as Chief Executive  in August 2023 and have implemented a leaner operating model with the prior Head of 
Operations  now  looking  after  day  to  day  running  of  the  business  with  myself  and  the  board  overseeing  long  term 
strategy.  This new operating model has also seen a reduced number of editors across the sites a new content production 
process and more resource in direct revenue generation.  Len Rinaldi left the Board in May 2023. 

Growth 

Having stabilised the business with a lower cost base and stronger operating foundations, we are now embarking on a 
growth plan. In July 2023 we launched a new website, starfieldportal, it is now receiving over 35k sessions a day. We 
aim to release more websites in 2024, as this incurs minimal capital and can leverage our scalable platform and extensive 
social media presence.  

GDM’s competitive advantage is technology; content and Search Engine Optimisation (SEO) expertise; and commercial 
leverage.  

We have; 
• 
• 
• 
• 
• 

a strong young team who understand the future of digital communications and media 
a technology platform that allows us to scale the content suite 
an ad tech capability to increase our revenues  
a sales team to exploit the need for brands to reach the difficult to reach Gen Z community 
a  continuing  relationship  with  Athlos  and  esports  solutions  team  where  we  can  provide  some  compelling 
gaming solutions by amalgamating skill sets. 

Our dedicated team 

The progress we are making across the business is a direct consequence of the passion and spirit shown by the team. 
Every day team members are stepping up, innovating, selling ideas, building networks,  impressing partners with the 
quality of their work, and making things happen in a challenging economic environment. Gfinity is benefiting from 
having leaders across the business driven by their desire to build something special. 

Outlook 

The strategic focus on GDM gives us greater control over our destiny. It allows us to become a leader in one discipline 
while also navigating the economic headwinds. We have seen a nervousness from publishers to commit investment and 
advertising rates  have been impacted across the whole of digital media. It is crucial that we continue to manage our 
cost base zealously while being innovative and adopting to the new technological opportunities. The team will remain 
agile, flexible, and entrepreneurial, continually adopting to new opportunities and providing compelling engagement to 
the gaming community. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Chief Executive Officer’s Report (continued) 

Conclusion 

The transformation of Gfinity’ s business model is now well underway; we are developing expertise to be leading force 
in digital media across the gaming community. I would like to thank the Gfinity team, our business partners and our 
clients for their continued hard work and support. 

David Halley 
Chief Executive Officer  
20 December 2023 

7 

 
 
 
 
 
 
 
 
Gfinity Plc 

Strategic Report 

SECTION 172(1) STATEMENT  

The directors are well aware of their duty under Section 172(1) of the Companies Act 2006 to act in the way which they 
consider, in good faith, would be most likely to promote the success of the Company for the benefit of its members as 
a whole, and in doing so have regard (amongst other matters) to: 

•  The likely consequences of any decision in the long term;  
•  The interests of the Company’s employees;  
•  The need to foster the Company’s business relationships with suppliers, customers and others;  
•  The impact of the Company’s operations on the community and the environment;  
•  The desirability of the Company maintaining a reputation for high standards of business conduct, and  
•  The need to act fairly as between members of the Company (the “Section 172(1) Matters”). 

Induction  materials  provided on  appointment  include  an  explanation  of  directors’  duties,  and  the  board  is  regularly 
reminded of the Section 172(1) Matters, including as a rolling agenda item at every main board meeting. 

Further information on how the directors have had regard to the Section 172(1) Matters is below. 

Section 172(1) Companies Act 2006 
The board takes decisions with the long term in mind, and collectively and individually aims to uphold the highest 
standards  of  conduct.  Similarly,  the  board  understands  that  the  Company  can  only  prosper  over  the  long  term  if  it 
understands  and  respects  the  views  and  needs  of  its  customers,  distributors,  employees,  suppliers  and  the  wider 
community in which it operates. 

A  firm  understanding  of  investor  needs  is  also  vital  to  the  Company’s  success  along  with  a  sustainable  and 
environmentally responsible culture. The directors are fully aware of their responsibilities to promote the success of the 
Company in accordance with Section 172(1) of the Companies Act 2006. The text of Section 172(1) of the Companies 
Act 2006 has been sent out to each main board director. 

Relations with Shareholders  
The  Company’s  principal  means  of  communication  with  shareholders  is  through  the  Annual  Report  and  Financial 
Statements,  the  full-year  and  half-year  announcements  and  the  AGM.  The  board  recognises  that  the  AGM  is  an 
important  opportunity  to  meet  private  shareholders.  Each  substantially  separate  issue  is  the  subject  of  a  separate 
resolution  at  the  AGM  and  all  shareholders  have  the  opportunity  to  put  questions  to  the  board.  All  board  directors 
endeavour to attend AGMs and answer questions put to them which may be relevant to their responsibilities. In addition, 
the directors are available to listen informally to the views of shareholders immediately following the AGM. For each 
vote, the number of proxy votes received for, against and withheld is announced at the meeting. The results of the AGM 
are published on the Company’s corporate website.  

The board receives updates on the views of shareholders through briefings and reports from the executive directors and 
the  Company’s  brokers.  The  Chief  Executive  Officer,  the  Chairman  and  the  other  directors  make  presentations  to 
shareholders and participate  in investor road shows  during the year. Not every officer participates in every investor 
presentation. The Chairman will participate in these presentations where appropriate and is always available to speak 
with shareholders.  

Dialogue with individual institutional shareholders also takes place in order to understand and work with these investors 
to seek to comply with their investor principles where practicable.  

Investor  queries  may  be  addressed  to  the  Company  Secretary  at  ir@gfinity.net.  A  range  of  corporate  information 
(including all Company announcements) is also available to shareholders, investors and the public on the Company’s 
corporate website https://www.gfinityplc.com/investors/corporate-governance/ 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Section 172(1) Companies Act 2006 (continued) 

The board ensures that the requirements are met, and the interests of stakeholders are considered as referred to elsewhere 
in this report and through a combination of the following: 

•  A rolling agenda of matters to be considered by the board through the year, which includes an annual strategy 

review meeting, where the strategic plan for the following year is developed; 

•  Standing agenda points and papers presented at each future board meeting, which will report on customers, 

employees and other colleagues, health and safety matters and investors; 

•  A review of certain of these topics through the Audit Committee and the Remuneration Committee agenda 

items referred to in this report; 

•  Detailed consideration is given to of any of these factors where they are relevant to any major decisions 

taken by the board during the year;  

•  Monitoring  Key  Performance  Indicators (“KPIs”)  such  as  Sessions,  Revenue  per  Mille (RPM),  direct  sales 

pipeline and cash balances 

Principal Risks and Uncertainties 

Introduction: 

Gfinity’s  long-term  success  will  depend  in  large  part  on  its  ability  to  manage  the key risks  affecting  the  Company. 
Gfinity is an innovative business in a rapidly developing sector. In that context,  the risks facing Gfinity can change 
quickly, and the board recognises the importance of identifying key risks and ensuring that the right mitigation strategies 
are in place for managing them. 

Ultimate responsibility for managing risk lies with the board. Executive responsibility for retaining the register of risks 
and reporting on these to the board lies with the Chief Executive Officer.  

Gfinity distinguishes between strategic risks and operating risks. Strategic risks represent macro level  matters, which 
may impact on the strategy of the Company. Operating risks reflect the ongoing challenges that the business may face 
in delivering on that strategy. 

On  a  day-to-day  basis,  responsibility  for  managing  strategic  risks  lies  with  the  Chief  Executive  Officer.  Mitigation 
strategies and the emergence of new strategic risks are considered through the monthly senior leadership team meetings, 
which is chaired by the Chief Executive Officer and the board meetings chaired by the Chairman. 

Operational risks are the responsibility of the Chief Executive Officer and are considered both at the senior leadership 
team meetings through weekly performance management update sessions. 

KPIs of the business are measured weekly by the  leadership team. These are circulated to the board weekly and discussed 
at regular board meetings. The KPIs for the business are: 

•  Sessions 
•  Revenue Per Mille (RPM)* 
•  Direct sales pipeline 

*Revenue per 1,000 sessions 

In  assessing  its  attitude  to  risk,  the  Board  aims  to  strike  a  balance  between  ensuring  comprehensive  processes  and 
monitoring frameworks are in place, as would be expected of a publicly listed Company, while retaining the dynamism 
and innovation required to grow quickly within a rapidly developing and changing sector. 

The directors believe the principal risks currently affecting the business are as outlined below: 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Strategic Report 

Strategic Risks 

Risk 
Economic Uncertainty 

Perception of video 
gaming 

Description 
Inflationary  pressure  in  the  UK  and 
globally  has  resulted  in  a  cost-of-
living  challenge  for  many  families.  
This  is  likely  to  be  coupled  with  a 
continuing  period  of  high  interest 
rates  and  higher  taxation  as  the 
government  and  Bank  of  England 
attempt 
inflation  and 
borrowing.  

to  control 

This  has  created  a  danger  of  a 
economic 
of 
sustained 
downturn 
increased 
also 
difficulty raising finance. 

period 
and 

This  could  create  pressure  on  both 
Gfinity's  cost  base  and  potential 
revenue growth. 

Some  people  view  video  gaming 
that 
negatively, 
promotes an unhealthy  lifestyle and 
lack of social interaction. 

something 

as 

There  is  a  risk  that  this  perception 
will  provide  a  barrier  to  entry  to 
commercial 
and 
broadcasters,  presenting  a  risk  to 
Gfinity’s business model. 

partners 

Competition Risk 

GDM  operates  in  a  competitive 
field,  with  multiple  outlets  chasing 
the  audience  looking  for  gaming 
news and content. 

Mitigating Actions 
Over  the  last  year,  Gfinity  has  reduced  its 
overhead cost base significantly, moving to a 
variable  cost  model,  with 
lower  fixed 
infrastructure costs and a globally dispersed 
workforce. 

Gfinity  has  decided  to  focus  on  the  digital 
media division which has a proven business 
model  and  which  the  board  believes  can 
if  not 
cashflow  break-even 
achieve 
encumbered  by  financing  the  platform  and 
solutions business 

This gives Gfinity the flexibility to move the 
cost  base  up  or  down  more  quickly  in  line 
with peaks and troughs in demand across the 
respective  sectors  of  the  business.    It  also 
means  that  Gfinity  is  less  exposed  to 
movements  in  UK  labour  market  costs  or 
energy  prices  than  would  previously  have 
been the case. 

Gfinity  has  no  debt  funding  and  so  is  not 
directly exposed to variable interest rates. 

Gfinity always promotes a balanced approach 
to  gaming,  as  part  of  a  healthy  lifestyle.  
Video  gaming  continues  to  grow  as  the 
biggest  form  of  entertainment  ahead  of 
movies  and  music.  The  are  many  genres  of 
video games and many of them are proven to 
provide  social  and  educational  benefits. 
Gfinity  is  aware  of  some  of  the  pejorative 
perceptions and will emphasise  the role that 
fitness and nutrition plays in the performance 
of  top  esports  performers  within  Gfinity 
operated  programmes  and  also  the  role  that 
gaming  can  help  young  people  form  social 
relationships in the digital age. 

Our  loyal  and  established  audience  ensures 
that Gfinity continues to retain a competitive 
advantage  over  new  entrants  to  the  market.  
Gfinity is now focusing on its digital media 
business  -    the  business  that  can  deliver 
profitability  while  retaining  its  ability  to 
leverage  off  the  future  prospects  of  the 
industry  by  having  a  continued  relationship 
with  the  Athlos  and  the  esports  solutions 
business in providing amalgamated skill sets. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Strategic Report 

Operational Risks 

Risk 
Liquidity Risk 

Access to Key Skills 

Data Security Risk 

Technological Changes 

Description 
Gfinity  was  a  loss-making  company 
in FY23 and as such, the Board must 
ensure  that  it  has  sufficient  working 
capital  available  to  deliver  on  its 
strategy. 

Mitigating Actions 
Gfinity  maintains  a  core  group  of  investors 
and has also sought, over recent fundraises, to 
broaden its shareholder base.  

The  business  has  cut  its  cost  base  to  £185k 
per month and is focusing on the business that 
will reach profitability most quickly.  

Publishing  is  a  competitive  sector, 
strong 
and  as 
competition for skilled employees 

such, 

there 

is 

including 
and  ongoing 

 Increasing  levels  of  data  protection 
GDPR 
regulation, 
legislation, 
cyber 
security risks, make it imperative that 
any  data  gathered  through  these 
platforms  is  collected,  handled  and 
protected  in  accordance  with  all 
relevant  regulations.  Any  failure  to 
do so would significantly erode trust, 
both  among  the  esports  community 
and prospective commercial partners. 

The  fast  development  of  AI  and 
increasing  number  of 
channels 
creates  a  risk  to  Gfinity’s  business 
model 

Gfinity  places  a  high 
importance  on 
succession  planning  within  the  business, 
ensuring that skills are not vested in a single 
individual. This is built through development 
of  existing  staff,  recruitment  of  certain  key 
personnel  and  where  appropriate  through 
targeted acquisitions. 

individuals  are  also 

Senior 
incentivised 
through  an  employee  share  option  scheme, 
driving loyalty to the business. 
Gfinity has undertaken an in-depth review of 
its  data  policies  and  procedures, 
in 
conjunction with lawyers and data protection 
experts in response to recent data protection 
legislation. 

All user data held is in a secure and encrypted 
manner and is only used in compliance with 
all relevant legislation. 

Gfinity  is  abreast  of  all  the  changes  and 
believes  that  while  it  is  a  possible  threat,  it 
also  represents  an  opportunity.  We  believe 
that  we  can  harness  these  developments  to 
the  market  and  provide  our 
disrupt 
communities with more exciting content and 
engagement 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Strategic Report 

This strategic report was approved by the board and signed on its behalf. 

Neville Upton 
Chairman 
20 December 2023 

12 

 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 

Corporate Governance Report 

Chairman’s Statement on Corporate Governance: 

The Directors recognise the fundamental importance of good corporate governance in providing an efficient, effective and 
dynamic  management  framework  to  ensure  that  the  Company  is  managed  in  the  right  way  for  the  benefit  of  all 
shareholders over the medium to long-term. In view of this, the board of Gfinity plc has chosen to apply the QCA 
Corporate  Governance  Code  (the  ‘QCA  Code’)  published  by  Quoted  Companies  Alliance.  The  QCA  Code  is  a 
pragmatic and practical tool, which adopts a principles-based approach to corporate governance, which the directors of 
Gfinity believe is correct for Gfinity in its current stage of growth. Further information can also be found on our investor 
website www.gfinityplc.com. 

Neville Upton, Chairman 

Board of directors: 

The Board is responsible for: 

•  Setting the strategy across all Gfinity group companies; 
•  Defining the business model and the financial framework within which the business must operate; 
•  Setting and ensuring the implementation of the culture, to deliver success; 
•  Designing and implementing controls and the risk management framework; 
•  Ensuring communication with key stakeholders, including staff, shareholders, suppliers and customers; 
•  Appointing a senior Executive Team, capable of delivering on the defined strategy; 
•  Monitoring performance against the above areas and taking remedial actions as appropriate; 
•  Ensuring availability of capital to deliver on the chosen strategy. 

The  board  retains  overall  responsibility  for  ensuring  strong  corporate  governance  and  is  supported  by  the  Audit, 
Nominations and Remuneration Committees. This section provides further detail on the composition and conduct of 
business  of  the  board  and  its  respective  committees,  together  with  information  on  how  they  discharge  their 
responsibilities. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 
Board of Directors: 

Neville Upton, Non-Executive Chairman 

Appointed: 15 January 2014 

After graduating at the London School of Economics, Neville joined Coopers & Lybrand where he qualified as a 
Chartered Accountant. Neville’s formative years were at Euromoney where he gained experience in finance, M&A 
and various commercial projects. After a brief spell at The Decisions Group as Finance and Operations Director, in 
1998 he established a call centre business, The Listening Company, which specialised in multichannel 
communication applications and high quality customer service solutions. The business was sold in 2011 to Serco for 
a sum in excess of £60 million, at which time it had a turnover of £82 million and employed 4,000 people. Neville co-
founded Gfinity in 2012 and assumed the role of Chairman in March 2020. 

David Halley, Chief Executive Officer 

Appointed: 23 August 2023 

David is an experienced entrepreneur and business executive having worked in the financial markets for 27 years. 
Prior to joining Gfinity, David was Director and Founder of Capstone Insurance Brokers Limited, a Hong Kong 
based company specialising in complex insurances, with a particular focus on cryptocurrency exchanges, which 
was exited to a UK based insurance company. 

Previously he had founded and exited Capstone Financial, a Hong Kong based asset manager, and prior to that had 
experience in the City with Flemings, JP Morgan and Man-Vector, a Mayfair based hedge fund. 

He joined Gfinity in August 2023 as CEO and Director. 

Hugo Drayton, 
Director 

Independent 

Non-Executive 

Appointed: 21 May 2021 

Hugo has spent the past 30 years in publishing and media, as a pioneer in digital media, including planning and 
launching the UK’s first online newspaper – Electronic Telegraph, in 1994. He led Inskin Media, as CEO, for 10 
years until 2020, growing it from start-up to a global, brand advertising business. Previously, he spent 10 years at 
The Telegraph Group, latterly as Group Managing Director. Hugo led Advertising.com, Europe, for 2 years, and 
was launch CEO of behavioural marketing company, Phorm. 

Hugo is a non-executive director on the board of FTSE250 Future plc, and is an investor/advisor to several media 
and ad-tech businesses. He serves as a Trustee of the Felix Byam Shaw (Felix Project) and British Skin Foundation 
charities. 

His early career was spent overseas, in Europe and South America, with Coats Viyella, and launching automated 
telephony services across Europe with Reed Telemedia. 

14 

 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 

Board Composition and Performance 

The  composition  of  the  Gfinity  board  is  structured  to  contain  the  range  of  skills  and  personal  qualities  required  to 
effectively discharge its duties. The board recognises that as Gfinity develops, within a rapidly growing sector the precise 
composition required shall change from time to time.  Responsibility for reviewing the composition of the board and 
making recommendations  for  appointment  and removal of  directors  rests  with  the  Nominations  Committee.  Further 
details of this are provided below. Any such recommendations are subject to formal approval of the full board. 

The board recognises the importance of diversity of skills and approach in effectively conducting its duties, and as such, 
has sought to appoint high calibre individuals from a wide range of backgrounds and sectors. 

Role of Chair 

The  primary  responsibility  of  the  Chair  is  to  lead  the  board  effectively  and  to  oversee  the  adoption,  delivery  and 
communication of the Company’s corporate governance model. As Chairman, Neville Upton also retains responsibility 
for oversight of the development and delivery of the Company’s strategy, supported by the Executive Director. 

The Chair ensures that the board considers the key issues affecting the Group, both operationally and financially, and 
together with the Company Secretary ensures the correct information flows between the board, its respective committees 
and between the Independent Directors and senior management. 

Role of Company Secretary 

The Company Secretary acts as an adviser to the Chair and the board and plays a vital role in relation to both legal and 
regulatory compliance. The Company Secretary supports the work of the respective board committees and also acts as a 
confidential sounding board to the chairs of those committees. 

Board Conduct of Business 

Full board meetings are held monthly, other than in August and December, meaning a minimum of ten meetings per 
annum to conduct the regular business of the board. Further full board meetings shall be held as required to provide 
approval on specific matters, including major corporate transactions and the allotment of new shares.  

The quorum for a board meeting to be considered valid is two.  

Attendance record: 

Director 

Neville Upton 
John Clarke 
Jonathan Hall 
Leonard Rinaldi 
Hugo Drayton 

Number of Meetings Attended 

13 
6 
13 
11 
13 

Total Meetings in Period in 
Office 
13 
6 
13 
11 
13 

Board Review and Performance 

The board monitors its performance and composition on an ongoing basis and recognises that as the Company grows in 
a rapidly developing sector, the mix of skills required to best discharge its duties may change from time to time. Now 
that the business has decided to focus on its media division, it has reduced its board to a smaller team of Non-executive 
Chairman, Chief Executive and an additional Non-Executive Director 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 

Performance of the board is assessed on an annual basis. This process is led by the Chair of the board, supported by the 
Chief Executive Officer, and assesses the board’s performance against its stated terms of reference, both in terms of the 
process by which business is conducted and the results achieved. 

Audit Committee 

The role of the Audit Committee is to provide confidence to shareholders on the integrity of the financial results of the 
Company,  expressed  in  this  annual  report  and  accounts,  and  other  relevant  public  announcements  made  by  the 
Company. The Audit Committee also has a key role in the oversight of the effectiveness of the risk management and 
internal control systems of the Company, and to make recommendations to the board for improvements in this regard. 

The Audit Committee comprises: 

Neville Upton (Chair) 
Hugo Drayton 

The committee met informally as required during the year. 

Nominations Committee 

The  Nominations  Committee  ensures  there  is  a  robust  process  for  the  appointment  of  new  board  directors.  The 
committee works closely with the board and the Chair to identify the skills, experience, personal qualities and capabilities 
required for the next stage in the Company’s development, linking the Company’s strategy to future changes on the 
board. Only the Nominations Committee is able to formally submit a recommendation to the board for the appointment 
of a new director. All such recommendations are still subject to the approval of the board. 

The Nominations Committee comprises: 

Hugo Drayton (Chair)  
Neville Upton 

The committee met informally as required during the year. 

Remuneration Committee 

The Remuneration Committee is responsible for outlining the principles of remuneration strategy to be applied across 
the Gfinity Group. It also directly approves the remuneration of all directors, together with the grant of any option over 
shares in Gfinity plc. 

Compensation is based on an expectation that the director will spend a minimum of 30 days a year on work for the 
Company.  This will include attendance at a minimum of six Board meetings per annum, each general meeting, plus other 
activities as agreed with the Executive team from time to time, including membership of board committees. 

Non-Executive  Directors may support additional projects over and above their role as Non-Executive Directors and 
may  be  remunerated  at  or  below  market  rate  for  those  services.  The  extent  of  such  services  must  not,  however, 
compromise their status as Non-Executives, independent of the Executive team. 

The Remuneration Committee comprises:  

Hugo Drayton (Chair) 
Neville Upton.   

The committee met informally as required during the year. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 

Directors’ Remuneration Report 

As the  Company is AIM  listed, the  directors are not required, under Section 420(1) of the  Companies Act 2006, to 
prepare a directors’ remuneration report for each financial year of the Company and the following disclosures are not 
intended to, and do not, comply with the requirements of the Companies Act 2006. 

The Remuneration Committee is responsible for recommending the remuneration and other terms of employment for 
the Executive Directors of Gfinity plc. In determining remuneration for the year, the committee has given consideration 
to the requirements of the QCA Corporate Governance Code.  Full details of the company's corporate governance review 
are on https://www.gfinityplc.com/investors/corporate-governance/ 

Remuneration policy 

The  remuneration  of  Executive  Directors  is  determined  by  the  committee  and  the  remuneration  of  Non-  Executive 
Directors is approved by the full board of directors. The remuneration of the Chairman is determined by the Independent 
Non-Executive Directors 

The remuneration packages of Executive Directors comprise the following elements: 

Basic salary and benefits 

Basic  salaries  for  Executive Directors  are  reviewed  annually  and  take  into  account  individual  performance,  market 
practice and the financial position of the Company. In most cases salaries paid to Executive Directors are currently 
towards the low end of the market rate for their respective roles and relative to the experience of the individuals in 
question. Executive Directors are eligible for pension contributions and participation in the Company’s health insurance 
and life assurance schemes. 

Annual bonuses 

Bonuses awarded to Executive Directors are included in the Directors’ Emoluments table in the Direct Remuneration 
Report below.  Bonuses form part of the overall remuneration of Executive Directors and are aligned to the achievement 
of financial and strategic milestones which are designed to promote long-term value for all shareholders.   

Share options 

The Company believes that share ownership by Executive Directors and employees strengthens the link between their 
personal interests and those of the Company and the shareholders. 

The  Company  has  an  executive  share  option  scheme,  which  is  designed  to  promote  long-term  improvement  in  the 
performance of the Company, sustained increase in shareholder value, and clear linkage between executive reward and 
the Company’s performance. 

All directors hold either shares or share options in the company. The board of Gfinity believes offering Non- Executive 
Directors shares in the Company at a price and level that aligns them with the interests of the wider shareholder base is 
in interests of all shareholders. The Board also believes it is an essential part of attracting high calibre individuals to the 
Board. 

Service contracts 

All Directors have Service Contracts.  

All Executive directors’ appointments are subject to six months’ notice on either side. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 

All directors are subject to pre and post-termination restrictive covenants with the Company, including those relating to 
non-competition and non-solicitation of customers and staff. 

No compensation is payable for loss of office and all appointments may be terminated immediately if, among other things, 
a director is found to be in material breach of the terms of the appointment. 

Directors’ interests in shares 

The interests of the Directors at 30 June 2023 in the shares of the Company (including family members) were: 

Neville Upton 
Jonathan Hall 
Hugo Charles Drayton 

Share Options 

Number of 
Ordinary 
Shares 
28,210,574 
10,138,888 
8,266,666 
46,616,128 

Percentage of 
issued share 
capital 
1.1% 
0.4% 
0.3% 
1.8% 

Directors’ interests in options over the ordinary shares in the company were as follows: 

Neville Upton 
Jonathan Hall 
Hugo Charles Drayton 

As at 30 
June 2022 

5,000,000 
9,000,000 
4,000,000 

18,000,000 

Options 
Granted 

Options 
Lapsed 

-    
-    
-    

-    

-    
-    
-    

-    

As at 30 
June 2023 

5,000,000 
9,000,000 
4,000,000 

18,000,000 

The range of exercise prices for options held as directors are 1p for N Upton, 1p - 4.65p for J Hall and 5p for H Drayton.  
J Hall's warrants lapsed upon his resignation as a director in August 2023. 

Warrants 

Directors’ warrants over the ordinary shares in the company were as follows.  All warrants held by directors (including 
close family members) were granted in respect of investments made into the business as part of the fundraise in March 
and April 2022 and were granted on the same terms as those granted to other investors.  All director warrants have an 
exercise price of 0.225p. 

Neville Upton 
Jonathan Hall 
Hugo Charles Drayton 

As at 30 
June 2022 

- 
2,000,000 
1,600,000 
- 

Warrants 
acquired 

Warrants 
Lapsed 

As at 30 
June 2023 

13,333,329    
6,666,666    
6,666,666    

-    
(2,000,000)    
(1,600,000)    
-    

13,333,329    
6,666,666    
6,666,666    

3,600,000 

26,666,661    

(3,600,000)   

26,666,661    

18 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
  
  
  
  
  
                      
  
                      
  
 
  
  
  
  
  
  
  
                      
  
                      
  
 
 
 
 
  
  
  
  
  
                      
  
                      
  
                      
 
  
  
  
  
  
 
  
    
  
  
 
  
  
                      
  
                      
  
 
 
 
 
 
Gfinity Plc 

Governance 

Directors’ emoluments 

Emoluments of the directors for the year ended 30 June 2023 are shown below. 

Year to 30 June 2023 

Salary & 
Fees 
78,833 
196,005 
158,410 
84,000 
35,000 

Bonus 
- 
23,910 
- 
- 
- 

Pension  Benefits 
1,836 
1,877 
873 
- 
- 

11,000 
1,835 
2,201 
- 
- 

Total 
Remuneration 
91,669 
223,627 
161,483 
84,000 
35,000 

- 

- 

- 

- 

- 

552,248 

23,910 

15,036 

4,586 

595,779 

Year to 30 June 
2022 

Total 
Remuneration 

50,000 
177,201 
172,201 
72,500 
40,000 

8,239 

520,141 

Neville Upton 
John Clarke 
Jonathon Hall 
Hugo Drayton 
Leonard Rinaldi 
Andrew 
MacLeod 

The total share option vesting charges in the year in respect of directors was nil. Benefits relate to medical insurance benefit. 

Significant shareholders over 3% notified to the company as at 30th June 2023 were: 

•  Robert Keith – 12.1% 
• 
John Story – 12.6% 

Board changes 

The following Board changes occurred: 

• 

John Clarke resigned from the board on 09 February 2023 

•  Len Rinaldi resigned from the board on 31 May 2023 

• 

Jon Hall resigned from the board on 09 August 2023 

This report was approved by the board and signed on its behalf. 

Neville Upton 
Chairman 
20 December 2023 

19 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
  
 
 
Gfinity Plc 

Governance 

Directors’ Report 

The directors present their annual report on the affairs of the Company, together with the financial statements and 
auditor’s report, for the year ended 30 June 2023. 

Principal activities 

Gfinity is a leading media business operating in the digital media sector.  

Gfinity Digital Media  is a network of owned websites and related social platforms, delivering news and content relevant 
to gamers and their lifestyles. 

Future development 

Our development objectives for 2023–24 and beyond are disclosed in the Strategic Report. 

Capital structure 

The capital structure is intended to ensure and maintain strong credit ratings and healthy capital ratios, to support the 
Company’s  business  and  maximise  shareholder  value.  It  includes  the  monitoring  of  cash  balances,  available  bank 
facilities and cash flows. 

No changes were made to these objectives, policies or processes during the year ended 30 June 2023. 

Results and dividends 

The consolidated income statement is set out on page 29. 

The Group’s loss after taxation amounted to £10.3m (2022: loss of £3.8m). 

The directors do not recommend the payment of a dividend for the year ended 30 June 2023. 

Events since the balance sheet date 

Since 30 June 2023, Gfinity has fully divested ownership of Athlos Game Technology Limited and  sold the esports 
solution division. Further details are given in note 5. 

Research and development 

The Company undertakes development activities which involve a planned investment in the building and enhancement 
of  Gfinity  products.  Development  expenditure  is  capitalised  as  an  intangible  asset  if  the  development  costs  can  be 
measured reliably and it is anticipated that the product being built will be completed and will generate future economic 
benefits in the form of cash flows to the Company. Further information on development activities are provided in the 
Strategic Report. 

Political Donations 

The group did not make any political donations during the year. 

Payment Practices 

The group’s policy in relation to  suppliers is to fix terms of payment when agreeing contracts and to abide by those 
agreed terms . The group does not follow  and code or statement on payment policy. 

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 

Financial Instruments 

Details of the group’s use of financial  instruments and  policies for managing risks arising from that use are given in 
note 21.  

Share issues and treasury shares 

Details of shares issued in the year are in note 19. The company has not acquired any of its own shares in that period. 

Greenhouse Gas emissions 

The company has no physical operations or premises.  Consequently, it consumed less than 40,000 kWh of energy 
during the year and so a detailed reports on emissions is not presented.  

21 

 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 

Risk Management 

Information on Gfinity’s approach to risk management is provided within the Principal Risks and Uncertainties section of 
this report. 

Directors 

The following directors held office as indicated below for the year ended 30 June 2023 and up to the date of signing 
the consolidated financial statements except where otherwise shown. 

Neville Upton – Chairman.   
David Halley – Chief Executive Officer.  Appointed 23 August 2023 
Hugo Drayton – Independent Non-Executive Director.   
Jonathan Hall – Chief Finance and Operations Officer  - Resigned 9 August 2023 
Len Rinaldi – Independent Non-Executive Director - Resigned 31 May 2023 
John Clarke – Chief Executive Officer – Resigned 9 February 2023 

Directors’ indemnities 

The Company has made qualifying third party indemnity provisions for the benefit of its directors, which were made 
during the year and remain in force at the date of this report. 

Going Concern 

As explained in the Chairman’s Report and the Chief Executive Officer’s Report, it has been a difficult year for the 
Group and Company as it transitioned away from esports solutions and software development to a pure play Digital 
Media company. 

At the time of issuing these Financial Statement, this restructuring is largely complete and the Group and Company has 
reduced its overhead base to support and develop its Digital Media assets and the Directors firmly believe that the steps 
taken will lead to profitability in the short term. 

The Directors have prepared a base case cashflow forecast through to 31 December 2024, which assumes certain growth 
targets are met. 

The  Directors  believe  that  the  growth  targets  are  reasonable  and  attainable,  and  in  view  of  this,  the  Directors  are 
confident that the Group and Company have adequate resources to continue to operate for at least twelve months from 
the date of approval of these Financial Statements and have, therefore, continued to adopt the going concern basis in 
preparing the Directors’ Report and Financial Statements. 

However, the Directors recognise that achievement of the growth targets are subject to external factors outside of their 
control and so they have also prepared a severe but plausible cashflow projection to assess cashflows in such a scenario.  
Should the forecast growth of the Group and Company be not forthcoming or be slower than anticipated, the Group and 
Company will need to secure additional funding in the period to 31 December 2024. 

The  Group  and  Company  continues  to  enjoy  the  support  of  its  major  shareholders,  and  should  further  funding  be 
necessary, the Directors believe that this support will continue. On this basis, the Directors consider that it is appropriate 
that the going concern basis is applied in the preparation of these Financial Statements. 

However, whilst the Directors are confident of continuing to raise additional funds as needed to finance the business in 
accordance with its Digital Media strategy, they nevertheless recognise that a material uncertainty exists which might 
cast doubt over the Group and Company’s ability to continue to realise its assets and discharge its liabilities as they fall 
due in the normal course of the business and therefore its ability to continue to operate as a going concern. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Governance 

Statement of Directors’ Responsibilities 

The directors are responsible for preparing the annual report and the financial statements in accordance with applicable 
law and regulations. Company law requires the directors to prepare financial statements for each financial year. Under 
that law the directors have elected to prepare company financial statements in accordance with UK adopted International 
Financial Reporting Standards (“IFRSs”). 

Under company law the directors must not approve the financial statements unless they are satisfied that they give a true 
and fair view of the state of affairs of the Company and of the profit or loss of the Company for the period. The directors 
are  also  required  to  prepare  financial  statements  in  accordance  with  the  rules  of  the  London  Stock  Exchange  for 
companies trading securities on AIM. In preparing these financial statements, the directors are required to: 

• 
• 

present fairly the financial position, financial performance and cashflows of the Company; 
select  suitable  accounting  policies  in  accordance  with  IAS  8  Accounting  Policies,  Changes  in 
Accounting Estimates and Errors and then apply them consistently; 

•  make judgements and estimates that are reasonable and prudent; 
• 

state whether applicable IFRSs have been followed, subject to any material departures disclosed and explained 
in the financial statements; and 
prepare  the  financial  statements  on  the  going  concern basis  unless  it  is  inappropriate  to presume  that  the 
Company will continue in business. 

• 

The  directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and 
enable them to ensure that the financial statements comply with the Companies Act 2006. 

They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities. 

The  directors  are  responsible for  ensuring  the  annual  report  and  the  financial  statements  are  made  available  on  the 
corporate website. Financial statements are published on the Company’s website in accordance with legislation in the 
United Kingdom governing the preparation and dissemination of financial statements, which may vary from legislation 
in other jurisdictions. The directors are responsible for the maintenance and integrity of the corporate  and financial 
information included on the Company’s website. 

Auditors 
Each of the persons who is a director at the date of approval of this annual report confirms that: 

• 

• 

so far as the director is aware, there is no relevant audit information of which the Company’s auditors 
are unaware; and 
the director has taken all the steps that he/she ought to have taken as a director in order to make himself/herself 
aware  of  any  relevant  audit  information  and  to  establish  that  the  Company’s  auditors  are  aware  of  that 
information. 

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies 
Act 2006. 

Gravita Audit Limited has expressed its willingness to continue in office as auditors and a resolution to reappoint them 
will be proposed at the forthcoming Annual General Meeting. 

By order of the board: 

Neville Upton  

Chairman 
20 December 2023 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Gfinity Plc 

Independent Auditor’s Report to the Members of Gfinity Plc 

Opinion 

We have audited the financial statements of Gfinity PLC (‘the Company’) and its subsidiaries (together ‘the Group’) for 
the year ended 30 June 2023 which comprise the group statement of profit or loss, the group statement of comprehensive 
income, the group statement of financial position, the company statement of financial position, the group statement of 
changes in equity, the company statement of changes in equity, the group statement of cash flows, the company statement 
of cash flows and notes to the financial statements, including a summary of significant accounting policies. The financial 
reporting framework that has been applied in their preparation is applicable law and UK-adopted International Accounting 
Standards. 

In our opinion: 

• 

• 

• 

• 

the financial statements give a true and fair view of the state of the Group’s and of the Company’s affairs as at 
30 June 2023 and of the Group’s loss for the year then ended; 
the  group  financial  statements  have  been  properly  prepared  in  accordance  with  UK-adopted  international 
accounting standards; 
the  company  financial  statements  have  been properly  prepared  in  accordance  with  UK-adopted  international 
accounting standards as applied in accordance with the provisions of the Companies Act 2006; and 
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our  responsibilities  under  those  standards  are  further  described  in  the  Auditor’s  responsibilities  for  the  audit  of  the 
financial statements section of our report. We are independent of the Group in accordance with the ethical requirements 
that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to 
listed entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements.  
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Material uncertainty related to going concern 

We draw attention to Note 2 of the financial statements.  The group made a loss for the year of £10,254,837 and had net 
current liabilities of £384,065 at the balance sheet date.  The Board has prepared a base case cash flow forecast under 
which  the  business  requires  no  additional  funding  in  the  period  to  31  December  2024, the  Board  recognises  that  the 
attainment of the business plan is subject  to factors outside its control and that in a severe but plausible scenario the 
company will need to seek additional external funding.  Whilst management are confident of securing such funding, there 
is inherent uncertainty until such time as such funding is secured.  These events or conditions, along with other matters 
set out in Note 2, indicate that a material uncertainty exists that may cast significant doubt on the Group and Company’s 
ability to continue as a going concern. Our opinion is not modified in respect of this matter. 

We identified going concern as a key audit matter based on our assessment of the significance of the risk and effect on 
our audit strategy. 

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate.  

Our evaluation of the directors’ assessment of the Group and the  Company's ability to continue to adopt the following 
going concern basis of accounting included: 

• 

• 

• 

obtaining  and  reviewing  the  directors’  base  case  cash  flow  forecasts  to  31  December  2024  against  our 
understanding of the business, including considering the uncertainties associated with a projection of the Group’s 
current and future trading prospects; 
assessing of the reliability of forecasts by reference to historic budgeting and verifying the actual cash balance 
as a starting point; 
testing the clerical accuracy of management’s forecast;  

24 

 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
Gfinity Plc 

• 

• 
• 

• 

• 

• 

challenging management’s key forecast assumptions and inputs including reviewing the forecast website traffic 
and key revenue metrics;  
reviewing the latest management accounts to gauge recent financial performance; 
performing  sensitivity  analysis  on  the  cash  flow  forecasts  prepared  by  the  directors  to  assess  potential  cash 
requirements in a range of scenarios;  
comparing  recent  expenses  in  the  management  accounts  to  the  forecast  to  assess  the  reasonableness  of  the 
expected cash requirement;  
considering the Group’s historic ability to raise funds and other sources of funding which might realistically be 
available to the Group if required; and 
considering the appropriateness of disclosures in relation to going concern in the financial statements. 

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant 
sections of this report.   

An overview of the scope of our audit 

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial 
statements.  In  particular,  we  looked  at  where  the  Directors  made  subjective  judgments,  for  example  in  respect  of 
significant  accounting  estimates  that  involved  making  assumptions  and  considering  future  events  that  are  inherently 
uncertain.  As  in  all  of  our  audits  we  also  addressed  the  risk  of  management  override  of  internal  controls,  including 
evaluating whether there was evidence of bias by the Directors that represented a risk of material misstatement due to 
fraud.  

How we tailored the audit scope  

We tailored the scope of our audit to ensure that we performed sufficient audit work to be able to give an opinion on the 
financial  statements  as  a  whole,  taking  into  account  the  structure  of  the  Group,  its  accounting  processes,  its  internal 
controls and the industry in which it operates.  We performed a full scope audit of the Company and specific procedures 
on certain subsidiaries. 

Key audit matters 

Key  audit  matters  are  those  matters  that,  in  our  professional  judgment,  were  of  most  significance  in  our  audit  of  the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether 
or not due to fraud) we identified, including those which had the greatest effect on: the overall audit strategy, the allocation 
of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context 
of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. 
In  addition  to  the  matter  described  in  the  “Material  uncertainty  related  to  going  concern”  section  above,  we  have 
determined the matters below to be the key audit matters to be communicated in our report. 

Key Audit Matter 
Impairment of goodwill and intangible assets 

How our audit addressed the Key Audit Matter 
Our audit procedures included: 

At 30 June 2023, the Group held goodwill with a 
carrying value of £495,288 (2022: £4,714,399) and 
(2022: 
intangible  assets  of  £415,155 
other 
£4,575,141) arising from acquisitions of businesses 
in  earlier  periods  and 
the  capitalisation  of 
development costs.   

In  line  with  IAS  36,  management  performed  an 
annual impairment test on goodwill to identify the 
recoverable amount.  The recoverable amount was 
assessed by reference to a revenue multiple which 
management  believe 
the  market 
to 
assessment of value in the digital media sector.  

reflect 

• 

• 

• 

• 

• 

• 

assessing  the  appropriateness  of  the  revenue 
multiple used by management by reference to 
external  sources,  recent  transactions  in  the 
industry and observable ratios of similar listed 
companies; 
reviewing  the  resulting  net  assets  against  the 
market capitalisation of the company; 
reviewing 
accuracy and completeness; 
considering  the  sensitivity  of  the  revenue 
multiple applied; 
considering the appropriateness of the revenue 
figures to which the multiple was applied; 
evaluating  the  consistency  appropriateness  of 
management’s identification of CGUs; 

the  associated  disclosures 

for 

25 

 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Key Audit Matter 
Management test goodwill at the Cash Generating 
Unit (“CGU”) level which is considered to be at the 
level  of  each  acquired  businesses,  since  these  all 
continue  to  create  separately  identifiable  cash 
flows. 

As  a  result  of  the  impairment  tests,  a  total 
impairment expense of £5,984,171 was recognised 
in the year. 

We  identified  the  impairment  of  goodwill  and 
intangibles  as  a  key  audit  matter  because  these 
assets are material to the Group and the estimation 
of  the  recoverable  amount  involves  a  significant 
degree of management judgement and therefore is 
subject to an inherent risk of material error. 

Our application of materiality 

How our audit addressed the Key Audit Matter 

• 

• 

understanding  the  rationale  for  a  change  in 
approach  from  the  “value  in  use”  method 
applied in the previous year; and 
reviewing 
impairments 
the  allocation  of 
between goodwill and intangible assets within 
a single CGU for compliance with IAS 36. 

Based  on  the  procedures  performed,  we  noted  no 
material misstatement in the carrying value of goodwill 
or  intangible  assets  or  material  deficiency  in  the 
disclosures provided. 

The  scope  of  our  audit  was  influenced  by  our  application  of  materiality.  We  set  certain  quantitative  thresholds  for 
materiality. These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, 
timing and extent of our audit procedures on the individual financial statement line items and disclosures and in evaluating 
the effect of misstatements, both individually and in aggregate on the financial statements as a whole.  

Based on our professional judgment, we determined materiality for the financial statements as a whole as follows: 

Overall materiality 
How we determined it 

Rationale for 
benchmark applied 

Group 
£80,000 

Company 
£70,000 

Based on 1.5% of revenue derived from both continuing and discontinued 
operations. 
We consider revenue to be the  key metric reviewed by users of the financial 
statements to understand and assess the performance of the business. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit for the Group 
and Company above £4,000 and £3,500 respectively as well as misstatements below those amounts that, in our view, 
warranted reporting for qualitative reasons. 

Other information 

The directors are responsible for the other information. The other information comprises the information included in the 
annual report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements 
does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express 
any form of assurance conclusion thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing 
so,  consider  whether  the  other  information  is  materially  inconsistent  with  the  financial  statements  or  our  knowledge 
obtained  in  the  audit  or  otherwise  appears  to  be  materially  misstated.  If  we  identify  such  material  inconsistencies  or 
apparent material misstatements, we are required to determine whether there is a material misstatement in the financial 
statements or a material misstatement of the other information. If, based on the work we have performed, we conclude 
that there is a material misstatement of this other information, we are required to report that fact. We have nothing to 
report in this regard. 

Opinions on other matters prescribed by the Companies Act 2006 

In our opinion, based on the work undertaken in the course of the audit: 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Gfinity Plc 

• 

• 

the information given in the strategic report and the directors’ report for the financial year for which the 
financial statements are prepared is consistent with the financial statements; and 
the  strategic  report  and  the  directors’  report  have  been  prepared  in  accordance  with  applicable  legal 
requirements. 

Matters on which we are required to report by exception 

In the light of the knowledge and understanding of the Group and Company and its environment obtained in the course 
of the audit, we have not identified material misstatements in the strategic report or the directors’ report. 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion: 

• 

• 
• 
• 

adequate accounting records have not been kept by the Company, or returns adequate for our audit have 
not been received from branches not visited by us; or 
the Company financial statements are not in agreement with the accounting records and returns; or 
certain disclosures of directors’ remuneration specified by law are not made; or 
we have not received all the information and explanations we require for our audit. 

Responsibilities of directors 

As explained more fully in the directors’ responsibilities statement set out on pages 23 the directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the Group’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless 
the directors either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement,  whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that  includes  our  opinion.  Reasonable 
assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of these financial statements. 

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line 
with  our  responsibilities,  outlined  above  and  on  the  Financial  Reporting  Council’s  website,  to  detect  material 
misstatements in respect of irregularities, including fraud.  

The extent to which our procedures are capable of detecting irregularities, including fraud 

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud 
and non-compliance with laws and regulations, was as follows: 

• 

the  senior  statutory  auditor  ensured  the  engagement  team  collectively  had  the  appropriate  competence, 
capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;  

•  we  identified  the  laws  and  regulations  applicable  to  the  Group  and  Company  through  discussions  with  the 

Directors and from our commercial knowledge and experience of the sector; 

•  we  focused  on  specific  laws  and  regulations  which  we  considered  may  have  a  direct  material  effect  on  the 
financial statements or the operations of the group, including Companies Act 2006 and taxation legislation; 
•  we assessed the extent of compliance with the laws and regulations identified above through making enquiries 

• 

of management and inspecting legal correspondence; and  
identified laws and regulations were communicated within the audit team regularly and the team remained alert 
to instances of non-compliance throughout the audit. 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

We  assessed  the  susceptibility  of  the  group’s  financial  statements  to  material  misstatement,  including  obtaining  an 
understanding of how fraud might occur, by: 

•  making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge 

of actual, suspected and alleged fraud; 
considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.  

• 

To address the risk of fraud through management bias and override of controls, we: 

• 
• 
• 

• 

performed analytical procedures to identify any unusual or unexpected relationships;  
tested journal entries to identify unusual transactions; 
assessed whether judgements and assumptions made in determining the accounting estimates set out in Note 3 
of the financial statements were indicative of potential bias; 
investigated the rationale behind significant or unusual transactions. 

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which 
included, but were not limited to: 

• 
• 
• 
• 

agreeing financial statement disclosures to underlying supporting documentation;  
reading the minutes of meetings of those charged with governance; 
enquiring of management as to actual and potential litigation and claims; 
reviewing correspondence with HMRC and the group’s legal advisors. 

There are inherent limitations in our audit procedures described above. The more removed the laws and regulations are 
from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also 
limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and 
other management and the inspection of regulatory and legal correspondence, if any. 

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve 
deliberate concealment or collusion.  

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

Use of our report 

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the  Company’s members those matters we are 
required to state to them in an Auditor's report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the Company and the Company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed. 

Joseph Brewer 
(Senior Statutory Auditor) 
For and on behalf of  
Gravita Audit Limited (Statutory Auditor) 
Finsgate 
5-7 Cranwood Street 
London EC1V 9EE 

21 December 2023 

28 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Gfinity Plc 

Group Statement of Profit or Loss 
For the ended 30 June 2023 

Continuing Operations 

Revenue 
Cost of Sales 
Gross profit 

Administration expenses 
Operating Loss from trading activities * 

Impairment charge 
Re-assessment of Deferred Consideration 
Loss arising on loss of control of a subsidiary 
Net finance costs 

Loss on ordinary activities before taxation 
Taxation 
Loss from continuing operations 

Notes 

Year to  30 June 
2023 
£ 

Restated 
Year to 30 
June 2022 
£ 

        2,190,216   
           (953,905) 
               1,236,311 

 2,695,388 
(1,247,317) 
  1,448,071 

(3,788,329) 
(2,552,018) 

(2,870,623) 
(1,422,552) 

(5,984,171) 
            931,311 
(548,761) 
(25,976) 

(76,989) 
              - 
             - 
            77 

(8,179,615) 
           974,876 
(7,204,739) 

(1,499,464) 
    209,968 
(1,289,496) 

6 

5 
8 

9 

Loss on discontinued operations, net of tax 

10 

(3,050,097) 

(2,521,464) 

Loss for the year 

(10,254,836) 

(3,810,960) 

Earnings per share – Continuing operations 
 (Pence – Basic and Diluted) 

11 

(0.42) 

(0.13) 

*  Operating  Loss  from  trading  activities  is  the  Operating  Loss  for  the  year  before  impairment,  movements  on  deferred 
consideration, and loss on the loss of control of a subsidiary 

29 

 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
  
 
  
 
 
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
  
 
  
 
 
Gfinity Plc 

Group Statement of Comprehensive Income 

Loss for the Period 

Items that may subsequently be reclassified to profit or loss 

Foreign  exchange  profit  /  (loss)  on  retranslation  of  foreign 
subsidiaries 

Other Comprehensive Income for the period 

Year to 30 
June 2023  

            Restated 
Year to 30 
June 2022 

£ 

£ 

(10,254,836) 

(3,810,960) 

- 

- 

(3,458) 

(3,458) 

Loss and total comprehensive income for the period 

(10,254,836) 

(3,814,418) 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
Gfinity Plc 

Group Statement of Financial Position 
As at June 2023 

Notes 

NON-CURRENT ASSETS 
Property, plant and equipment 
Goodwill 
Intangible fixed assets 

CURRENT ASSETS 

Trade and other receivables 
Cash and cash equivalents 

TOTAL ASSETS 

EQUITY AND LIABILITIES 
Equity  
Ordinary share capital 
Share premium account 
Other reserves 
Retained earnings 
Non controlling interest 
Total equity 

NON-CURRENT LIABILITIES 
Other Payables 

Deferred Tax Liabilities 

CURRENT LIABILITIES 

Trade and other payables 
Provisions 

Total liabilities 

12 
13 
14 

16 
17 

19 

20 

18 

20 
27 

30-Jun-23 
£ 

         14,757 
       495,288 
       415,155 
       925,200 

        644,540 
        270,476 

        915,016 

Restated 
30-Jun-22 
£ 

      148,510 
   4,714,399 
   4,575,141 
   9,438,050 

    1,968,893 
   2,141,361 

   4,110,254 

     1,840,216 

 13,548,304 

     2,649,030 
   55,367,959 
        423,613 
   (57,989,529) 

                   3 
       451,076 

      17,669 
         72,390 

     1,060,794 

238,287 

     1,389,140 

  1,315,697 
  54,858,008 
  3,706,664 
(51,113,657) 

                 3 
  8,766,715 

       840,742 

      897,575 

    3,043,272 
- 

   4,718,589 

TOTAL EQUITY AND LIABILITIES 

    1,840,216 

 13,548,304 

31 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
  
  
 
  
  
  
  
  
  
  
  
  
 
  
  
  
 
  
  
  
  
 
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
  
 
  
  
  
  
 
  
  
  
  
  
  
  
  
  
 
  
  
  
  
 
  
  
  
  
  
  
 
 
 
  
  
  
 
  
  
  
  
 
  
  
 
 
 
Gfinity Plc 

Group Statement of Financial Position  
as at 30 June 2023 

The notes on pages 40 to 68 form an integral part of these financial statements. 

Registered number: 08232509 

Signed on behalf of the board on 20 December 2023: 

David Halley 
Chief Executive Officer 

Neville Upton 
Non-Executive Chairman 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Company Statement of Financial Position 

As at 30 June 2023 

NON-CURRENT ASSETS 
Property, plant and equipment 
Goodwill 
Intangible fixed assets 
Investment in subsidiaries 
Investment in associate 
TOTAL NON-CURRENT ASSETS 

CURRENT ASSETS 
Trade and other receivables 
Cash and cash equivalents 

Notes 

12 
13 
14 
15 
5  

16 
17 

30-Jun-23 

£ 

                   13,162 
                 495,289 
                 125,594 
                 139,146 
                            5 
                773,196 

   Restated 
30-Jun-22 

£ 

             145,079 
          2,274,565 
          1,059,549 
6,069,716 
- 
        9,548,909 

                 531,365 
                   71,255 

          1,880,830 
          1,361,279 

TOTAL CURRENT ASSETS 

                 602,620 

           3,242,109 

TOTAL ASSETS 

              1,375,816 

         12,791,018 

EQUITY AND LIABILITIES 

Equity  

Ordinary share capital 

19 

Share premium account 

Other reserves 
Retained earnings 

Total equity 

NON-CURRENT LIABILITIES 
Other payables 
Deferred tax liabilities 

CURRENT LIABILITIES 
Trade and other payables 
Provisions 
Total liabilities 

2,649,030 

1,315,697 

            55,367,959 

                 423,613 
(58,779,718) 

54,858,008 
           3,728,622 
(50,588,868) 

(339,116) 

          9,313,459 

20 
18 

20  
27 

                   17,669 
- 

             840,751 
             84,924 

              1,459,026 
                 238,237 
              1,714,932 

           2,551,884 
-  
          3,477,559 

TOTAL EQUITY AND LIABILITIES 

              1,375,816 

        12,791,018 

33 

 
  
  
  
  
 
  
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
  
  
 
  
  
 
 
  
 
  
 
 
 
  
 
  
 
 
  
 
  
 
  
  
  
  
 
 
  
 
  
  
 
  
  
 
 
  
 
  
 
 
  
 
 
 
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
  
 
  
 
  
                  
  
            
 
  
  
          
 
  
 
 
  
  
 
 
  
 
  
  
 
  
  
 
  
 
  
 
 
 
  
 
  
 
 
  
 
  
 
  
  
  
 
  
 
 
  
 
  
 
 
 
  
 
  
 
 
  
 
  
 
  
  
  
  
 
  
  
 
 
  
 
  
  
 
 
  
 
  
 
 
  
 
  
 
  
  
  
  
Gfinity plc 

Company Statement of Financial Position (continued) 

As at 30 June 2023 

The notes on pages 40 to 70 form an integral part of these financial statements. 

As permitted by Section 408 of the Companies Act 2006, the profit and loss account of the Company is not presented as 
part  of  these  financial  statements.  The  parent  Company’s  loss  for  the  year  amounts  to  £11,569,814  (2022:  loss  of 
£4,248,407). 

Registered number: 08232509 

Signed on behalf of the board on 20 December 2023: 

David Halley 
Chief Executive Officer 

Neville Upton 
Non-Executive Chairman 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity plc  

Group Statement of Changes in Equity 
As at 30 June 2023 

Ordinary 
shares 

Share 
premium 

£ 

£ 

Share 
option 
reserve 
£ 

Retained 
earnings 

£ 

At 30 June 2021 

930,513 

     46,511,089 

  3,403,414 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

385,184 

  8,667,150 

 (320,231) 

 - 

 - 

 - 

 - 

 - 

       325,208 

 - 

385,184 

 8,346,919 

       325,208 

(47,302,697) 

(3,810,960) 

- 

(3,810,960) 

 - 

 - 

 - 

 - 

 - 

1,315,697 

54,858,008 

   3,728,622 

(51,113,657) 

 - 

 - 

 - 

 - 

 - 

 - 

1,333,333 

    666,667 

 - 

 - 

 - 

 (156,716) 

 - 

 - 

 - 

 - 

 - 

 - 

44,010 

         51,903 

(10,254,836) 

- 

(10,254,836) 

 - 

 - 

 - 

(3,400,992) 

 3,400,992 

1,333,333 

     509,951 

(3,305,079) 

 (6,853,914) 

2,649,030 

55,367,959 

       423,543 

(57,967,501) 

Loss for the period 

Other 
comprehensive 
income 
Total 
comprehensive 
income 

Proceeds of shares 
issued 
Share Issue Costs 
Share options 
expensed 
Addition of NCI 

Total transactions 
with owners, 
recognised directly 
in equity 

At June 2022 – 
Restated 

Loss for the period 

Other 
comprehensive 
income 
Total 
comprehensive 
income 

Proceeds of shares 
issued 
Share Issue Costs 
Share options 
expensed 

Release to Retained 
Earnings 
Total transactions 
with owners, 
recognised directly 
in equity 

At 30 June 2023 

NCI 

Forex 

Total 
equity 

£ 

£ 

£ 

- 

 - 

 - 

 - 

 - 

 - 

 - 

3 

3 

3 

 - 

 - 

- 

 - 

 - 

 - 

 - 

- 

3 

(18,500) 

    3,523,819 

 - 

(3,810,960) 

 (3,458) 

 (3,458) 

(3,458) 

(3,814,418) 

 - 

 - 

 - 

 - 

 - 

  9,052,334 

 (320,231) 

      495,220 

                 3 

   9,227,326 

(21,958) 

  8,766,715 

 - 

- 

- 

 - 

 - 

 - 

 - 

- 

(10,254,836) 

- 

(10,254,836) 

   2,000,000 

 (112,706) 

        51,903 

               - 

   1,939,197 

(21,958) 

     451,076 

"Ordinary shares" represents the nominal value of issued share capital. 
"Share premium" represents the proceeds on issue of shares in excess of nominal value, less directly attributable issue 
costs. 
"Share option reserve" represents the fair value of share based payments that are in issue at the reporting date. 
"Retained earnings" represents the cumulative profits and losses of the business. 
"NCI" represents the cumulative profit and losses attributable to minority shareholders of subsidiaries 
"Forex" represents the cumulative effect of retranslating the results of foreign operations into the presentation currency.

35 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
           
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
  
 
    
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity plc 

Company Statement of Changes in Equity 
As at 30 June 2023 

At 30 June 2021 

Loss for the period 

Other Comprehensive Income 

Total comprehensive income 

Shares Issued 

Share issue costs 

Share options issued 

Shares as deferred consideration 

Ordinary 
shares 

Share 
premium 

Share option 
reserve 

Accumulated 
Deficit 

Total equity 

£ 

£ 

£ 

£ 

£ 

930,513 

   46,511,089 

   3,403,414 

(46,340,461) 

      4,504,555 

- 

- 

-    

- 

- 

-    

385,184 

      8,667,150 

-    

-    

- 

(320,231) 

-    

- 

- 

- 

-    

- 

- 

(4,248,407) 

(4,248,407) 

-    

-    

(4,248,407) 

(4,248,407) 

- 

- 

      9,052,334 

(320,231) 

        325,208 

                       -    

         325,208 

- 

- 

-    

Total transactions with 
owners, recognised directly in 
equity 

 385,184 

At 30 June 2022 - restated 

1,315,697 

8,346,919 

54,858,008 

        325,208 

                       -    

       9,227,323 

      3,728,622 

(50,588,868) 

9,313,459 

Loss for the period 

Other Comprehensive Income 

- 

- 

Total comprehensive income 

                   -    

- 

- 

- 

- 

- 

(11,569,814) 

(11,569,814) 

                       -    

-    

                  - 

(11,569,814) 

(11,569,814) 

Proceeds of Shares Issued 

1,333,333 

         666,667 

      (156,716) 

- 

44,010 

- 

- 

      2,000,000 

(112,706) 

Share issue costs 

Share options expensed 

Release to Retained Earnings 
Total transactions with 
owners, recognised directly in 
equity 

-    

-    

-  

-                        

           29,945 

                  -    

           29,945 

-  

(3,378,964) 

      3,378,964 

- 

1,333,333 

         509,951 

(3,305,009) 

      3,378,964 

      1,917,239 

At 30 June 2023 

2,649,030 

    55,367,959 

         423,613 

(58,779,718) 

   (339,116) 

36 

 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                          
 
                          
                       
 
                       
 
                       
 
 
 
  
 
  
 
  
 
 
 
  
 
 
 
 
                       
 
 
 
 
                       
 
                       
 
 
 
 
 
 
 
                       
 
  
 
  
 
  
 
  
 
  
 
        
 
 
 
 
      
 
 
 
        
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
Gfinity Plc 

Group Statement of Cash Flows 

   As at 30 June 2023 

Group 

Operating 

Loss for the year 

Adjustments for: 

Depreciation 

Amortisation 

Impairment of assets 

Gain on disposal of fixed assets 

Gain on disposal of associate 

Finance income 

Finance costs 

Share based payments 

Increase in credit loss provision 

Re-evaluation of contingent consideration 

Loss on loss of control of subsidiary 

Increase in provisions 

Current and deferred tax credit 

Total 

Decrease in receivables 

Decrease in payables excluding contingent consideration 

Tax credit recovered 

Net operating outflow 

Investing 

Interest received 

PPE additions 

Intangible additions 

Payment of deferred/contingent consideration 

Proceeds on disposal of associate 

Net proceeds on disposal of assets 

Total 

Financing 

Net proceeds on issue of shares 

Total 

Net decrease in cash 

Cash at the start of the year 

Cash at the end of the year 

Net decrease in cash 

2023 

£ 

Restated 

2022 

£ 

(10,254,837) 

(3,810,960) 

                  33,254 

                 112,993 

             1,846,164 

              1,554,745 

             5,984,171 

                   76,989 

(112,808) 

                            - 

- 

(45,090) 

(885) 

                          77 

                    77,691 

                            - 

                    29,945 

                 325,208 

                   51,494 

                             - 

(931,311) 

                             - 

                 548,761 

                             - 

                 238,287 

                             - 

(974,876) 

(298,177) 

(3,464,950) 

(2,084,215) 

              1,324,353 

(907,062) 

(524,205) 

(110,916) 

                109,732 

142,162 

(2,937,927) 

(2,577,174) 

                       885 

                          77 

(3,498) 

                            - 

(74,137) 

(685,951) 

(1,031,307) 

(1,774,020) 

                           - 

45,090 

                213,668 

                             - 

(820,252) 

(2,488,941) 

              1,887,294 

              5,831,603 

              1,887,294 

              5,831,603 

(1,870,885) 

                 765,488 

             2,141,361  

1,375,873  

                  270,476  

2,141,361  

(1,870,885) 

765,488 

There were no investing or financing cash flows for discontinued operations. 
The net cash outflow on operating activities for discontinued operations was £(2,166,061) (2022: £(2,679,157). 

37 

 
 
 
 
 
 
 
  
  
  
  
  
  
                  
  
  
                    
  
  
  
  
  
  
  
  
                
               
                  
  
  
  
 
Gfinity Plc 

Company Statement of Cash Flows 
As at 30 June 2023 

Company 

Operating 

Loss for the year 
Adjustments for: 

Depreciation 

Amortisation 

Impairment of assets 

Gain on disposal of fixed assets 

Gain on disposal of associate 
Finance income 

Finance costs 

Share based payments 

Increase in credit loss provision 

Re-evaluation of contingent consideration 

Loss on disposal of intangible 

Increase in provisions 

Current and deferred tax credit 

Total 

Decrease in receivables 
Decrease in payables excluding contingent consideration 

Tax credit recovered 

Net operating outflow 

Investing 

Interest received 
PPE additions 

Intangible additions 
Payment of deferred/contingent consideration 

Proceeds on disposal of associate 

Net proceeds on disposal of assets 

Net amounts advanced to subsidiaries 

Total 

Financing 

2023 
£ 

Restated 
2022 
£ 

(11,569,814) 

(4,248,407) 

34,657 

378,515 

7,716,918 

(112,808) 

- 
(885) 

77,691 

29,945 

187,815 

(931,311) 

548,761 

238,287 

234 

(3,401,995) 

1,349,466 
(597,442) 

108,787 

235,738 

41,616 

- 

(45,090) 
(1) 

- 

495,220 

- 

- 

- 

- 

(213,562) 

(2,925,699) 

28,603 
(556,176) 

109,732 

142,162 

(2,540,239) 

(3,311,110) 

885 
(3,498) 

0 
(495,416) 

1 
(74,149) 

(685,951) 
(1,774,020) 

0 

45,090 

213,668 

(352,718) 

(637,079) 

0 

0 

(2,489,029) 

Net proceeds on issue of shares 

1,887,294 

5,831,603 

38 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
                
                  
              
                   
           
                    
                              
                         
                
                              
                
                   
              
                              
                              
              
                              
              
                              
                      
           
                     
              
                   
  
  
  
  
  
  
  
  
                      
                              
                         
                         
                     
              
                              
                              
  
  
  
  
  
  
  
  
             
                 
Gfinity Plc 

Total 

1,887,294 

5,831,603 

Net decrease in cash 

(1,290,024) 

31,464 

Cash at the start of the year 

Cash at the end of the year 

Net decrease in cash 

1,361,279  

1,329,815  

71,255  

1,361,279  

(1,290,024) 

31,464 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
             
                 
  
  
  
                    
  
  
  
             
                 
                  
                 
                    
Gfinity Plc 

Notes to the Financial Statements 

1.  GENERAL INFORMATION 

Gfinity  plc  (“the Company”) is  a public  company  limited  by shares  incorporated in the United Kingdom under  the 
Companies Act 2006, registered and domiciled in England and Wales and is AIM listed. The address of the registered 
office is given on page 2. The registered number of the company is 08232509. 

The functional and presentational currency is £ sterling because that is the currency of the primary economic environment 
in which the group operates. Foreign operations are included in accordance with the policies set out in note 2. Principal 
activities are discussed in the Strategic report. 

2.  ACCOUNTING POLICIES 

Basis of preparation 

The Company has prepared the accounts on the basis of all applicable UK-adopted International Financial Reporting 
Standards (IFRS), including all International Accounting Standards (IAS), Standing Interpretations Committee (SIC) 
and the International Financial Reporting Interpretations Committee (IFRIC) interpretations issued by the International 
Accounting Standards Board (IASB) with effective  dates for accounting periods beginning on or after 1 July 2022, 
together with those parts of the Companies Act 2006 applicable to companies reporting under IFRS. 

The accounts have been prepared on the historical cost basis, unless otherwise stated below. The principal accounting 
policies, which have been consistently applied throughout the period presented, are set out below. 

The preparation of financial statements in conformity with IFRS requires the use of certain estimates. It also requires 
management  to exercise its judgement in the process of applying the company’s accounting policies.  Estimates  and 
judgements are continually reviewed and are based on historical experience and other factors including expectations of 
future events that are believed to be reasonable under the circumstances. 

New and amended accounting standards effective during the year  

The following amended standards and interpretations were effective during the year:  

• Amendments to IAS 16: Property, Plant and Equipment: proceeds before intended use  
• IAS 37: Onerous Contracts: costs of fulfilling a contract  
• Annual Improvements to IFRS Standards 2018-2020  
• Amendments to IFRS 3: Business Combinations: reference to conceptual framework  

The adoption of the standards and interpretations has not led to any changes to the Group’s accounting policies or had 
any other material impact on the financial position or performance of the Group.  

New standards, interpretations and amendments issued but not yet effective  

The following new accounting standards, amendments and interpretations to accounting standards have been issued but 
these are not mandatory for 30 June 2023 and they have not been adopted early by the Group:  

• Amendments to IAS 1: Classification of liabilities as current and non-current  
• Amendments to IAS 1 and IFRS Practice Statement 2: Disclosure of accounting policies  
• Amendments to IAS 8: Definition of accounting estimates  
• Amendments to IAS 12: Deferred Tax related to assets and liabilities arising from a single transaction  

The Directors anticipate  that the adoption of planned standards and interpretations in future periods will not have a 
material impact on the Group Financial Statements. 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
Gfinity Plc 

Going Concern 

As explained in the Chairman’s Report and the Chief Executive Officer’s Report, it has been a difficult year for the 
Group and Company as it transitioned away from esports solutions and software development to a pure play Digital 
Media company. 

At the time of issuing these Financial Statement, this restructuring is largely complete and the Group and Company has 
reduced its overhead base to support and develop its Digital Media assets and the Directors firmly believe that the steps 
taken will lead to profitability in the short term. 

The Directors have prepared a base case cashflow forecast through to 31 December 2024, which assumes certain growth 
targets are met. 

The  Directors  believe  that  the  growth  targets  are  reasonable  and  attainable,  and  in  view  of  this,  the  Directors  are 
confident that the Group and Company has adequate resources to continue to operate for at least twelve months from 
the date of approval of these Financial Statements and have, therefore, continued to adopt the going concern basis in 
preparing the Directors’ Report and Financial Statements. 

However, the Directors recognise that achievement of the growth targets are subject to external factors outside of their 
control and so they have also prepared a severe but plausible cashflow projection to assess cashflows in such a scenario.  
Should the forecast growth of the Group and Company be not forthcoming or be slower than anticipated, the Group and 
Company will need to secure additional funding in the period to 31 December 2024. 

The  Group  and  Company  continues  to  enjoy  the  support  of  its  major  shareholders,  and  should  further  funding  be 
necessary, the Directors believe that this support will continue. On this basis, the Directors consider that it is appropriate 
that the going concern basis is applied in the preparation of these Financial Statements. 

However, whilst the Directors are confident of continuing to raise additional funds as needed to finance the business in 
accordance with its Digital Media strategy, they nevertheless recognise that a material uncertainty exists which might 
impact the Group and Company’s ability to continue to realise its assets and discharge its liabilities as they fall due in 
the normal course of the business and therefore its ability to continue to operate as a going concern. 

Basis of consolidation 

The Group accounts consolidate the results of the Company and all of its subsidiary undertakings drawn up to 30 June 
each year. Subsidiary undertakings are those entities over which the Group has the control, which is where the Group 
has power over the investee, is exposed to variable returns from its involvement with the investee and where the Group 
has the ability to use its power over the investee to affect the amount of returns.  The results of subsidiaries acquired or 
sold are consolidated for the periods from or to the date on which control passed. Acquisitions are accounted for under 
the acquisition method. 

Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess  of the cost of 
the business combination over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent 
liabilities recognised. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s identifiable assets, 
liabilities and contingent liabilities exceeds the cost of the business combination, the excess is recognised immediately 
in profit or loss. 

Where the Group assesses that it has significant influence over an investee, but not control, the investment is accounted 
for as an associate.  Associates are not consolidated but are equity accounted and the group records its share of the 
associate's loss to the extent the cost less impairment of the investment in greater than nil. 

All intra group balances, transactions, income and expenses and profit and losses on transactions between the Company 
and its subsidiaries and between subsidiaries are eliminated. 

Goodwill 

Goodwill is initially recognised and measured as set out above. 

Goodwill  is  not  amortised  but  is  reviewed  for  impairment at  least  annually.  For  the purpose  of  impairment  testing, 
goodwill is allocated to each of the Group’s cash-generating units (‘CGUs’) expected to benefit from the synergies of 
the combination. CGUs to which goodwill has been allocated are tested for impairment annually, or more frequently 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

when there is an indication that the unit may be impaired. If the recoverable amount of the CGU is less than the carrying 
amount of the unit, the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the 
unit and then to the other assets of the unit pro-rata on the basis of the carrying amount of each asset in the unit. An 
impairment loss recognised for goodwill is not reversed in a subsequent period. 

Investment in subsidiaries 

Investments in subsidiaries are held in the Company balance sheet at cost and reviewed annually for impairment. Where 
the Company acquires subsidiaries with contingent or deferred consideration, the initial estimate of the present value of 
future payments is included in the cost of the investment and any subsequent changes recorded through profit or loss.  

Revenue 

Revenue comprises the fair value of the consideration received or receivable for the sale of services in the normal course 
of the Group’s activities. Revenue is shown net of value added tax. 

To determine whether to recognise revenue, the Group follows a 5-step process:  

Identifying the contract with a customer. 
Identifying the performance obligations 

1. 
2. 
3.  Determining the transaction price. 
4.  Allocating the transaction price to the performance obligations. 
5.  Recognising revenue when/as performance obligation(s) are satisfied. 

Revenue is recognised either at a point in time or over time, when (or as) the Group satisfies performance obligations 
by transferring the promised goods or services to its customers. The Group bases its estimates on historical results, 
taking into consideration the type of customer, the type of transaction and the specifics of each arrangement. 

Revenue comprises: 

•  Partner programme delivery fees: Revenue recognised in line with the date at which work is performed. 

•  Sponsorship revenues: Revenue is recognised on the date the relevant sponsored event takes place. In the event 
of long-term sponsorship contracts, the revenue is released on a straight-line basis across the term of the contract, 
except in instances where a significant proportion of the revenue relates to specific activation activities, in which 
case the revenue is released in line with when that work is performed. 

•  Advertising revenues: Fees are earned based on the number of sessions where ads are displayed on the website. 

Revenue is recognised on a cost per mille (CPM) basis. 

•  Broadcaster revenues: Rights fees are received from linear broadcasters and online streaming platforms in return 
for  rights  to  access  broadcast  content.  Revenue  is  recognised  once  the  relevant  performance  obligations  are 
completed which is typically at the point the broadcast occurs. 

•  Licensing  revenues:  Fees  charged  for  the  licensing  of  Gfinity  esports  technology,  outside  of  the  scope  of  a 

broader managed esports service provision. 

•  Consultancy Fees: Revenue is recognised in line with the profile of resources dedicated to the programme across 
the assignment duration. Such revenue is recognised over time based on an estimate of total costs incurred. 

Foreign currencies 

Transactions in foreign currencies are recorded at the rates of exchange prevailing on the dates of the transactions. At 
each balance sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the 
rates prevailing on the balance sheet date. 

Exchange  differences  arising  on  the  settlement  of  monetary  items,  and  on  the  retranslation  of  monetary  items,  are 
included in the income statement for the year. 

For  the  purpose  of  presenting  consolidated  financial  statements,  the  assets  and  liabilities  of  the  Group’s  foreign 
operations are translated at exchange rates prevailing on the balance sheet date. Income and expense items are translated 
at the average exchange rates for the period, unless exchange rates fluctuate significantly during that period. Exchange 
differences arising from the translation of the Group’s foreign operations are recognised in other comprehensive income. 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Taxation 

The taxation expense represents the sum of the tax currently payable and deferred tax. 

The charge for current tax is based on the results for the period as adjusted for items that are non-assessable or disallowed. 
It is calculated using tax rates that have been enacted or substantively enacted by the balance sheet date. 

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and 
liabilities in the financial statements and the corresponding tax bases used in the computations of taxable profit and is 
accounted for using the balance sheet liability method. 

Deferred  tax  liabilities  are  generally  recognised  for  all  taxable  temporary  differences,  and  deferred  tax  assets  are 
recognised to the extent that it is probable that taxable profits will be available against which deductible temporary 
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill 
(or any discount on acquisition) or from the initial recognition (other than in a business combination) of other assets and 
liabilities in a transaction that affects neither the tax profit nor the accounting profit. 

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent  that  the 
directors do not have a high degree of certainty that sufficient taxable profits will be available in the medium-term to 
allow all or part of the asset to be recovered. 

Credits in respect of Research and Development activities are recognised upon receipt of payment from HMRC. 

Share based payments 

The Company provides equity-settled share-based payments in the form of share options. Equity-settled share-based 
payments are measured at fair value (excluding the effect of non-market-based vesting conditions) at the date of grant. 
The fair value determined at the date of grant is expensed on a straight line basis over the vesting period, based on the 
Company’s  estimate  of  shares  which  will  eventually  vest  and  adjusted  for  the  effect  of  non-market  based  vesting 
conditions. The Company uses an appropriate valuation model utilising a Black-Scholes model in order to arrive at a 
fair value at the date share options are granted. 
In instances when shares are used as consideration for goods or services the shares are valued at the fair value of the 
goods or services provided. The expense to the company is recognised at the point the goods or services are received. 

Property, plant and equipment 

Property,  plant  and  equipment  are  stated  at  historical  cost  less  accumulated  depreciation  and  impairment,  if  any. 
Historical cost includes expenditure that is directly attributable to the acquisition of  the  items. Subsequent costs are 
included in the carrying amount of the asset or recognised as a separate asset, as appropriate, only when it is probable 
that future economic benefits associated with the item will flow to the company and that the cost of the item can  be 
measured reliably. The carrying amount of parts that are replaced is derecognised. The costs of the day-to-day servicing 
of property, plant and equipment are recognised in profit or loss as incurred. 

Depreciation is calculated using the straight-line method to allocate the cost or revalued amounts of tangible fixed assets 
to their residual values over their useful economic lives, as follows: 

Office equipment 
Computer equipment 
Production equipment 
Leasehold 
improvements 

3 years straight line 
3 years straight line 
3 years straight line 
Over  the  period  of  the  lease  or,  where 
management have reasonable grounds to 
believe the property will be occupied beyond 
the terms of the lease, 3 years straight line 

The residual values and useful economic lives of the assets are reviewed, and adjusted if appropriate, at each balance 
sheet date. The carrying amount of an asset is written down immediately to its recoverable amount if the carrying amount 
is greater than its estimated recoverable value.  Gains and losses on disposals are determined by comparing the proceeds 
with the carrying amount and are recognised within other gains or losses in the income statement. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Intangible fixed assets 

Intangible  assets  other  than  goodwill  are  recognised  where  the  purchase  or  internal  development  of  such  assets are 
expected to directly contribute towards the company’s ability to generate revenues . 

Intangible fixed assets are stated at historical cost less accumulated amortisation and impairment, if any. The cost of 
intangible assets acquired in a business combination is their fair value as at the date of acquisition. Where the cost is not 
clearly identifiable discounted cash flows are utilised to estimate either the cost to develop the resource or, where there 
are already profits attributable the asset, to estimate future cash  inflows.  Historical  cost  includes  expenditure  that  is 
directly attributable to the acquisition or development of the items. Subsequent costs are included in the carrying amount 
of the asset or recognised as a separate asset, as appropriate, only when  it is probable that future economic benefits 
associated with the item will flow to the company and that the cost of the item can be measured reliably. 

Amortisation is charged on a straight-line basis over the estimated useful economic life of the asset as follows: 

Web Platforms 
Engage 
Other Intangible assets 

3-5 years  
3-5 years  
3-5 years 

Amortisation expense is included within administrative expenses in the profit or loss account. 

Research and development costs 

Development expenditure is capitalised as an intangible asset, only if the development costs can be measured reliably 
and it is anticipated that the product being built will be completed and will generate future economic benefits in the form 
of cash flows to the Group or cost savings. 

Research  expenditure  that  does  not  meet  this  criteria  is  recognised  as  an  expense  as  incurred.  Development  costs 
previously recognised as an expense are not recognised as an asset in a subsequent period. 

Cash and cash equivalents 

Cash and cash equivalents include cash in hand, deposits held at call with banks, and other short-term highly  liquid 
investments with original maturities of three months or less. These are readily convertible to a known amount of cash 
and are subject to an insignificant risk of changes in value. 

Financial liabilities and equity 

Financial liabilities are obligations to pay cash or other financial instruments and are recognised when the company 
becomes  a  party  to  the  contractual  provisions  of  the  instrument.  Financial  liabilities  are  classified  according  to  the 
substance of the contractual arrangements entered into. All interest-related charges are recognised as an expense in the 
income statement. 

Trade and other payables are not interest bearing and are recorded initially at fair value net of transactions costs and 
thereafter at amortised cost using the effective interest rate method. 

An equity instrument is any contract that evidence a residual interest in the assets of the Company after deducting all of 
its liabilities. Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs. 

Contingent consideration arising in a business combination is held at fair value at each reporting date.  After the initial 
accounting for the business combination, any changes in the estimated or actual consideration payable are taken to profit 
or  loss.    Future  expected  payments  are  held  at  their  present  value  where  the  effect  of  discounting  is  material.    The 
unwinding of contingent consideration is recognised as a finance cost in profit or loss. 

Financial assets 

Financial assets are recognised in the balance sheet when the Company becomes a party to the contractual provisions of 
the instrument and are recognised in the balance sheet at the lower of cost and net realisable value. 

Provision is made for diminution in value where appropriate. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Income and expenditure arising on financial instruments is recognised on the accruals basis and credited or charged to 
the statement of comprehensive income in the financial period to which it relates. 

Trade receivables do not carry any interest and are initially recognised at fair value, subsequently reduced by appropriate 
allowances for estimated irrecoverable amounts. 

Warrants 

Warrants are in respect of call options granted to investors by the group and are classified as equity only to the extent 
that they do not meet the definition of a financial liability or financial asset. 

The fair value of warrants is determined at the date of grant and is recognised in equity. When the warrants are exercised, 
the  group  transfers  the  appropriate  amount  of  shares  to  the  investor,  and  the  proceeds  received  net  of  any  directly 
attributable transaction costs are credited directly to equity. 

The group uses an appropriate valuation model utilising a Black-Scholes model in order to arrive at a fair value at the 
date warrants are granted. 

3.  CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES 

The preparation of financial statements in conformity with IFRS requires the use of certain estimates. It also requires 
management  to exercise its judgement in the process of applying the company’s accounting policies.  Estimates  and 
judgements are continually reviewed and are based on historical experience and other factors including expectations of 
future events that are believed to be reasonable under the circumstances. 

Judgement: Revenue recognition: 

The Group’s revenue recognition policy is based on separating contracts into discrete performance obligations  with 
revenue  then  recognised  based  on  the  percentage  completion  of  each  performance  obligation  unless  recognised  at  
appoint in time. Where the value of each distinct performance obligation is not set out in a contract Management estimate 
the value of each performance obligation based on the level of resource required to complete the performance obligation 
in comparison to the overall level of resource required to fulfil the contract. For example, if a contract did not stipulate the 
value by region of a broadcast agreement management would use appropriate weighting (e.g. audience size) to estimate 
the  value  of  each  region,  with  each  region  viewed  as  a  separate  performance  obligation.  Revenue  would  then  be 
recognised based on the percentage completion of each performance obligation. In instances where there is no other 
readily available proxy Management will estimate the value of each performance obligation based on the relative cost 
to deliver. 

Stock Informer Revenue that is recognised on a monthly is based on the transactional sales value of all transactions in 
month for all associate affiliate partners. The transactional sales value represents the total commission value due to 
Gfinity of all pending and approved payments coming in for a given month across the affiliate 3rd party providers that 
are contracted and based on the specific affiliate commission % with Stock Informer. In month “Transactional Value” 
will specifically exclude approved payments from prior months, as this has already been recognised as revenue in the 
prior  months.  A  credit  note  provision  is  raised  monthly  which  is  based  on  the  value  of  all  pending  commission 
transactions across all affiliates with a credit note % assumption applied to this which is based on the average return % 
over the past 6 months. The credit note provision is assessed monthly in relation to the level of pending transactions 
that have either been paid resulting in earnings, which results in a release of the provision, or declined, which results in 
a credit and offset against the credit note provision, thus utilising the provision in place 

There  were  no revenue contracts requiring judgement that impact on the reported revenue for the financial year, or 
contract assets or liabilities at the balance sheet date for either the current or the prior year. 

Judgements and estimates: Impairment of goodwill and intangible assets, and estimation of the fair value of contingent 
consideration 

The  Group  holds  goodwill  and  intangible  assets  arising  from  business  acquisitions  or  the  internal  generation  of 
development assets.  Judgement is applied in determining the recoverable amount of assets. 

On an annual basis the Group reviews relevant classes of assets, including investments, intangible assets and goodwill 
for indications of impairment. Where such indications exist,  a full impairment test is performed. In light of the loss 
reported  in  the  year,  the  Board  determined  that  a  full  impairment  test  should  be  performed  on  all  intangible 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
Gfinity Plc 

assets.   Goodwill  must  be  tested  for  impairment  annually.   Where  goodwill  arises  in  a  business  combination, 
management determined that each website brand is a separate cash generating unit and so any the goodwill arising from 
that acquisition is associated with the acquired brand.  No goodwill is allocated across multiple Cash Generating Units. 
For the purpose of impairment testing at 30 June 2023, management have determined that the appropriate method to 
apply is a fair value less costs to dispose approach.  In previous years, management have used a value in use model and 
therefore this represents a change in methodology.  The reason for the change in methodology is due to the uncertainty 
experienced in the year and therefore which had led to earlier forecasts not having been achieved.  Management consider 
that a revenue based multiple is a more accurate estimation tool for the recoverable amount of its intangible assets. 
Therefore all impairment tests have been performed using a fair value method on the basis of a multiple of revenue 
achieved for the respective brand in the year ended 30 June 2023. 
Management  undertook  a  careful  assessment  of  the  appropriate  revenue  multiple  and  determined  that  1x  revenue 
represents their best estimate of the recoverable amount of each brand.  This fair value estimation technique is a Level 
2 valuation technique in the Fair Value Hierarchy as there is no directly observable market valuation of each brand, but 
management have identified the valuation of similar assets through the relevant trading multiples of similar businesses 
in similar sectors, through the observed  implied multiples in recent transactions involving similar assets and through 
industry and other benchmarks. 
Further detail of the results of impairment tests of each material Cash Generating Unit are summarised below.  All of 
Megit, Siege.gg, RealSport and EpicStream are within the Gfinity Digital Media operating segment. In each case, ‘costs 
to sell’ are considered to be immaterial as there are no physical assets in any case.  Impairment expenses have been 
separately identified in the statement of profit or loss.  No previous impairments were reversed during the year. 

Megit 

The  group  acquired  the  entire  issued  share  capital  of  Megit  Limited  in  September  2021.   Megit  operates  the 
StockInformer  website  which  enables  gamers  to  locate  and  find  the  best  pricing  and  availability  of  tech  and  other 
products. 

At 30 June 2022 the group held goodwill of £2,439,834 and intangible assets of £3,505,996 in respect of Megit.  These 
assets were tested for impairment collectively as they form a single Cash Generating Unit. 

The  result  of  the  impairment test  was  as  a  recoverable  amount  of £289,561  and  therefore  an  impairment  charge of 
£4,198,217 was recorded.  This was allocated first to goodwill and then to intangible assets as required by IAS 36.   

The factors giving rise to the impairment were the well-publicised challenges arising from changes to the algorithms 
applied by Google and other traffic sources in the period. 

At  30  June  2023,  management  have  also  applied  judgement  in  their  assessment  of  any  remaining  contingent 
consideration based on revenue-based earnouts in the acquisition agreement.  The range of potential payable amounts 
is between nil and £1.8m.  Management’s estimate of the undiscounted future payment is £223,645 based on projected 
cash flows of the business and this has been reflected in liabilities on a discounted basis.  Management have discounted 
future cash flows using a discount rate of 20% which is based on a review of the discount rates used by listed business 
with a similar risk profile.  Contingent consideration is therefore based on a Level 3 basis of the Fair Value Hierarchy 
as the inputs are not directly or indirectly observable. 

Due to the challenging trading environment, amounts payable under the contingent  consideration arrangements were 
significantly lower than initially forecast and therefore certain contingent consideration liabilities were released to profit 
or loss in the year, of a total of £855,482 in respect of Megit. 

In respect of the Company’s investment in Megit Limited as a subsidiary, an impairment was recorded to bring the 
investment  to  the  directors’  best  estimate  of  the  recoverable  amount  by  reference  to  the  recoverable  net  assets  of 
Megit.  An impairment of £5,930,565 was therefore recorded by the Company in profit or loss. 

Siege.gg 

Siege.gg is the leading digital property in the competitive Rainbow 6 Siege space.  It has a strong audience and domain 
authority, together with proprietary statistical database. 

At 30 June 2022 the group held goodwill of £370,775 and intangible assets of £100,215 in respect of Siege.gg.  These 
were tested within a single Cash Generating Unit. 

46 

 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
Gfinity Plc 

The result of the impairment test was a recoverable amount of £41,541 and so an impairment expense of £560,104 was 
recorded. This was allocated first to goodwill and then to intangible assets as required by IAS 36.   

The factors giving rise to the impairment were changes to Google algorithms and changes in the underlying user base 
of the website. 

RealSport 

Realsport101.com is a leading source of news and information about competitive sport gaming. 

The carrying value of goodwill in respect of RealSport at 30 June 2022 was £1,643,006.   

The result of the impairment test was a recoverable amount of £234,505 and therefore an impairment of £1,408,501 was 
recorded. 

The factors giving rise to the impairment were changes to Google algorithms and changes in the underlying user base 
of the website. 

EpicStream 

EpicStream.com is a leading online source of geek and pop culture news. 

The carrying value of goodwill in respect of EpicStream was £260,783 at 30 June 2022 and intangibles were £273,382 
at that date.  These assts were tested jointly as a single Cash Generating Unit. 

The result of the impairment test was that no impairment was required, because the brand generated revenue in excess 
of the value of assets tested.  If management had applied a revenue multiple of 0.93x or below, an impairment would 
have been recorded. 

Engage / Athlos 

Engage is the company’s proprietary gaming technology, developed in-house, and marketed under the Athlos brand. 

During the year, the associated IP was assigned to Athlos Game Technologies Ltd and as the Group lost control of this 
entity  in  the  period,  the  asset  was  derecognised  from  the  group  balance  sheet.   No amounts  were  capitalised  in  the 
period. 

Therefore the asset was not tested for impairment.  Further details are given in Note 5, including in respect of judgements 
applied by management in assessing the nature of the relationship between the Company and Athlos at year end. 

Athlos is recorded as a separate operating segment. 

4.  REVENUE 

The Group’s policy on revenue recognition is as outlined in note 2.  The Group’s revenue disaggregated by primary 
geographical market is as follows: 

Year to 30 June 2023 

United Kingdom 
North America 
ROW 

Total 

Total 
£ 

4,343,202 
265,605 
814,764 

5,423,571 

47 

 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Year to 30 June 2022 

United Kingdom 
North America 
ROW 

Total 

Total 
£ 

2,830,620 
1,563,982 
865,904 

5,260,506 

 Profit and loss information for each operating segment is given in note 10. 

The Group’s revenue disaggregated by pattern of revenue recognition and business unit is as follows: 

Year to 30 June 2023 

Digital Media 

eSports 

Athlos 

£ 

2,190,216 

£ 

- 

£ 

- 

Total 

£ 

2,190,216 

- 

2,909,482 

323,873 

3,233,355 

Services transferred at 
a point in time 

Services transferred 
over time 

Total 

2,190,216 

2,909,482 

323,873 

5,423,571 

Year to 30 June 2022 

Digital Media 

eSports 

Athlos 

£ 

2,695,388 

£ 

- 

£ 

- 

- 

2,248,233 

316,885 

Total 

£ 

2,695,388 

2,565,118 

Services transferred at 
a point in time 

Services transferred 
over time 

Total 

2,695,388 

2,248,233 

316,885 

5,260,506 

As at 30 June 2023 the Group had the amounts shown below held on the consolidated statement of financial position in 
relation to contracts either performed in full during the year or ongoing as at the year end. All amounts were either due 
within one year or, in the case of contract liabilities, the work was to be performed within one year of the balance sheet 
date 

Contract Assets 
Contract Liabilities 

Year to 30 June 2023  
£ 
Nil 
Nil 

Year to 30 June 2022 
£ 
246,428 
208,715 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

The Group agrees payment terms with each customer at the outset of the contract and typically agrees 30 day payment 
terms.  All revenue streams which are recognised over time were completed and  invoiced in the year resulting in no 
contract assets or liabilities at 30 June 2023.  All brought forward contract assets and liabilities were realised in the year. 

Contract assets are initially recognised for revenue earned while the services are delivered over time or when billing is 
subject to final agreement on completion of the milestone. Once the amounts are billed the contract asset is transferred 
to trade receivables. 

5.  DISCONTINUED OPERATIONS AND INTEREST IN ASSOCIATE 

As disclosed in Note 10, management consider that the group's activities in the year comprise three operating segments 
being Gfinity Digital Media, Athlos and eSports. 

The company announced on 6 June 2023 that it had decided to close the eSports operating segment and to dispose of 
72.5% of its interest in Athlos Game Technologies Ltd ("Athlos"). 

Therefore the results of the eSports and Athlos segments are reflected as discontinued operations in the group statement 
of profit or loss.  The results for the year to 30 June 2022 have been represented as required by IFRS 5. 

In respect of the eSports division, it was announced on 5 December 2023 that the remaining trade and assets of the 
eSports segment had been sold to Ingenuity Loop Limited for consideration of £15,000. 

In  respect  of  Athlos,  on  5  June  2023  the  group  concluded  a  share  purchase  agreement  with  Tourbillon  Group  UK 
Limited,  under  which  Tourbillon  subscribed  for  new  shares  in  Athlos  resulting  in  Tourbillon  gaining  a  controlling 
interest.  The SPA also provided for the Athlos IP, previously referred to by Gfinity as the Engage development asset, 
would be assigned to Athlos at the date of completion of the SPA.  Tourbillon undertook certain funding commitments 
with effect from the effective date of the transaction, significantly reducing Gfinity's funding obligations whilst retaining 
a minority interest.  The SPA also provided for Gfinity to retain access to the Engage platform IP. 

In light of the SPA, the Board considered the nature of the resulting relationship with Athlos and considered that the 
facts and circumstances indicated that Athlos was, from the date of the transaction and as at 30 June 2023, an associate.  
This is because of the group's continuing 27.5% equity and voting interest and the entitlement to appoint a director to 
the board of Athlos.  Therefore the Group was deemed to have lost control and no longer consolidated the results of 
Athlos from that date.  Accordingly, the group recorded a loss on loss of control of subsidiary in the group profit and 
loss account of £548,761, representing the carrying value of the Engage IP at the date of loss of control.  Management 
further considered the fair value of the resulting interest in Athlos and concluded that whilst the business has significant 
prospects, a value of nil was appropriate in light of the record of losses of the Athlos business, its status as an early stage 
project and the funding requirements to bring the product to profitability. 

Therefore the deemed cost of the equity-accounted associate is nil and under equity accounting, no share of associate's 
losses are reflected in the group profit and loss statement. 

After the balance sheet date, on 27 November 2023, the company announced the disposal of its remaining interest in 
Athlos for consideration of £260,000. See note 25 for more details. 

The registered office address of Athlos is 16 Great Queen Street, London, WC2B 5AH. 

At 30 June 2023, the Company's historic cost of investment in Athlos was £5. 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

6.  OPERATING EXPENSES 

Operating loss is stated after charging: 

Depreciation of property, plant and equipment 
Amortisation & impairment of intangible fixed assets 
Goodwill impairment 
Staff costs (see note 7) 
Auditors’ remuneration for auditing the accounts of the Company 
Auditors’ remuneration for other non-audit services: 
 - Other services related to taxation 
 - All other services 
Net foreign exchange (gains)/ losses 

7.  PARTICULARS OF EMPLOYEES  

Number of employees 

Group 

Year to 30 June 
2023  

Year to 30 June 
2022  

£ 
33,254 
3,611,225 
4,219,110    
3,148,791 
55,000 

£ 
                  112,993 
               1,631,734 

-    

              3,406,569 
                    72,000 

3,240 
4,025 
21,824 

                      7,229 
                     16,101 
(54,405) 

The average number of people (including directors) employed by the Group and Company during the financial period 
was: 

Group 

Year to 
30 June 
2023  

6 
 38 
44 

Year to 
30 June 
2022 

6 
 38 
44 

Board 
Operations 

The aggregate payroll costs of staff (including directors) were: 

Wages and salaries 
Social security costs 
Pensions 
Share based payments (Note 22) 

Group 

Year to 30 June 2023  
£ 
 2,726,670  
 323,812  
 49,714  
 48,595  

3,148,791  

Year to 30 June 2022 
£ 
2,514,773 
340,929 
55,648 
495,220 

          3,406,570  

Total remuneration for Directors during the year was £595,780 (2022: £520,141). 

The board of directors comprise the only persons having authority and responsibility for planning, directing and controlling 
the activities of the Group. 
The Board consider there are no key management personnel other than the Board. 
The number of directors to whom retirement benefits accrued during the period was 3 (2022: 3). 

50 

 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
  
 
 
  
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
Gfinity Plc 

8.  FINANCE INCOME/COSTS 

Interest income on bank deposits 
Notional interest on contingent consideration 

Group 

Year to 30 June 
2023  
£ 
                      885  
(77,691)  
(76,806)  

Year to 30 June 
2022 
£ 
77 
0 
77 

  The net finance cost relating to continuing operations was £25,976. 

9.  TAXATION 

     Major components of taxation expense for the period ended 30 June 2023 are: 

Current tax 

Corporation tax charge/ (credit) 
Total current tax 

Deferred tax 

   Relating to origination and reversal of temporary differences 

Taxation (credit) reported in the income statement 

     Factors affecting tax charge for the period 

Group 

Year to 30 June 
2023  
£ 

Year to 30 June 
2022  
£ 

 (146,691) 
(149,691) 

                       84,600 
                       84,600 

(825,185) 

(974,876) 

(294,568) 

(209,968) 

  A reconciliation of taxation expense applicable to accounting profit before taxation at the statutory tax rate of 19% (2021:     
  19%), to taxation expense at the Groups effective tax rate for the period is as follows: 

Loss on ordinary activities before taxation 

Profit/ (Loss) multiplied by effective rate of 19%  

Effect of: 

Year to 30 June 
2023  

Year to 30 June 
2022  

£  
(10,254,836) 

(1,948,419) 

£ 
(3,810,960) 

(724,082) 

Expenses not deductible for tax purposes 

   Movement in unrecognised deferred tax asset arising from tax     
   losses 

                   349,574 

                    102,803 

                1,598,845 

                    536,679 

Movement in deferred tax arising from other temporary timing 
differences 
R&D Credit received 
Over Provision in prior years 

Tax Credit 

Split as 
Current tax 
Deferred tax 

Taxation (credit)/charge reported in the income statement 

                   825,184 

294,568 

                   109,732 
                     39,960 
                    974,876 

- 
- 
                    209,968 

                   149,691 
                   825,185 

                     84,600 
                   379,168 

                   974,876 

                   209,968 

51 

 
 
 
 
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
 
  
 
  
  
 
 
  
  
  
  
 
  
  
  
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

The whole current and deferred tax credit in the consolidated profit and loss account relates to continued operations. 

The Group has estimated tax losses of £52.2m (2022: £43.75m) available for offset against future taxable profits. A 
potential deferred tax asset of £13.0m has not been recognised due to the uncertainty of future profits. The tax losses 
have no expiry date. 

With effect from 1 April 2023, HMRC introduced a headline UK corporation tax of 25%. 

10.   OPERATING SEGMENTS 

Year to 30 June 2023 

Revenue 

Cost of sales 

Impairment Charge 

Admin expenses 

Esports 

Athlos 

Digital Media 

Total 

£ 

£ 

£ 

£ 

2,909,482 

323,873 

2,190,216 

        5,423,571 

(1,665,890) 

(172,205) 

                   - 

             - 

(3,300,378) 

(855,862) 

(953,904) 

(5,984,171) 

(3,788,329) 

Loss on disposal of Associate 

Restructuring Cost 

- 

              - 

(548,761) 

(238,287) 

              - 

                           - 

Re-assessment of Deferred Consideration 

-  

- 

Net Finance Expenses 

(39,369) 

(11,461) 

931,311  

(25,976) 

(2,791,999) 

(5,987,171) 

(7,944,570) 

(548,761) 

(238,287) 

931,311 

(76,806) 

Tax 

Loss 

                   - 

               - 

974,876 

           974,876 

(2,334,442) 

(715,656) 

(7,204,739) 

(10,254,837) 

Year to 30 June 2022 

Esports 

Athlos 

Digital Media 

Total 

£ 

£ 

£ 

£ 
        5,260,506 

2,248,233 
(1,146,974) 

- 
(3,302,189) 

45,090 
                  - 

316,885 
(152,217) 

              - 

2,695,388 
(1,247,317) 

(76,989) 

(2,546,507) 

(76,989) 

(530,293) 

(2,870,623) 

(6,703,105) 

              - 

                           - 

             45,090 

              - 

                           - 

                      - 

- 

- 

                 - 

              - 

                  - 

              - 

(2,155,839) 

(365,625) 

                      0 

                    77 

0 

77 

209,968 
(1,289,496) 

209,968 
    (3,810,960) 

Revenue 

Cost of sales 

Impairment Charge 

Admin expenses 

Loss on disposal of Associate 

Restructuring Cost 

Re-assessment of Deferred Consideration 

Net Finance Expenses 

Tax 

Loss 

Management  identify  operating  segments  through  consideration  of  the  aggregated  data  reviewed  by  the  Board  in 
monitoring the performance of the business.   

As disclosed in Note 5, during the year both the Esports and Athlos segments were discontinued.  Therefore the loss after 
tax from discontinued operations was £3,050,097. 

In line with IFRS 8 para 23, assets and liabilities split by segment are not disclosed as these are not regularly reviewed 
by the Board in this way.  All material assets at year end relate only to Gfinity Digital Media, being the only segment 

52 

 
 
 
 
 
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
     
    
             
                     
                
            
                 
 
 
 
 
 
  
 
  
  
  
  
     
    
             
                    
           
                           
                         
                 
            
Gfinity Plc 

which is a continuing operation.  Within continuing operations, being only the Digital Media division, two key customers 
accounted for 46% and 12% of revenue.  Within discontinued operations,  three key customers accounted for 67%, 14%, 
13% respectively, all within the Esports segment. 

11.    EARNINGS PER SHARE 

Basic earnings per share is calculated by dividing the loss attributable to shareholders by the weighted average number 
of ordinary shares in issue during the period. 

IAS 33 requires presentation of diluted EPS when a Company could be called upon to issue shares that would decrease 
earnings per share or increase the loss per share. For a loss making Company with outstanding share options, net  loss 
per share would be decreased by the exercise of options and therefore the effect of options has been disregarded in the 
calculation of diluted EPS. 

All EPS and DEPS figures stated below are presented in pence. 

 All Operations 

Earnings 

2023 

2022 

(10,254,836) 

(3,980,972) 

Weighted Average Shares 

     1,735,787,903 

1,122,821,000 

EPS 
DEPS 

Continuing Operations 

                 (0.59) 
                 (0.59) 

(0.35) 
(0.35) 

2023 

2022 

Earnings 

(7,204,739) 

 (1,459,508) 

Weighted Average Shares 

1,735,787,903 

1,122,821,000 

EPS 
DEPS 

Discontinued Operations 

(0.42) 
(0.42) 

(0.13) 
(0.13) 

2023 

2022 

Earnings 

(3,050,097) 

(2,251,464) 

Weighted Average Shares 

1,735,788,903 

1,122,821,000 

EPS 
DEPS 

(0.18) 
(0.18) 

(0.22) 
(0.22) 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
                  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
               
                           
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
            
                   
  
  
  
  
  
  
 
 
 
 
 
 
 
Gfinity Plc 

12.  PROPERTY, PLANT AND EQUIPMENT 

Group 

Cost  

At 1 July 2021 

Addition 

At 30 June 2022 

Amortisation 

At 1 July 2021 

Charge for the period 

At 30 June 2022 

Net Book Value 

30 June 2022 

30 June 2021 

Cost  

At 1 July 2022 

Addition 

Disposals 

Computer 
& 
Production 
Equipment 

Office 
equipment 

Leasehold 
Improvements 

£ 

£ 

£ 

Total 

£ 

63,143  

1,096,133  

1,633,942  

2,793,218  

 -  

74,137  

 -  

74,137  

63,143  

1,170,270  

1,633,942  

2,867,355  

62,346  

1,006,802  

1,536,704  

2,605,852  

797  

106,510  

5,686  

112,993  

63,143  

1,113,312  

1,542,390  

2,718,845  

                     -    

56,958  

91,552  

148,510  

797  

89,331  

97,238  

187,366  

Computer 
& 
Production 
Equipment 

Office 
equipment 

Leasehold 
Improvements 

£ 

£ 

£ 

Total 

£ 

63,143  

1,170,270  

1,633,942  

2,867,355  

 -  

3,498  

 -  

3,498  

(63,143) 

(1,145,455) 

(1,633,942) 

(2,842,540) 

At 30 June 2023 

                     -    

28,313  

                     -    

28,313  

Amortisation 

At 1 July 2022 

63,143  

1,113,312  

1,542,390  

2,718,845  

Charge for the period 

 -  

32,457  

 -  

32,457  

Disposals 

At 30 June 2023 

Net Book Value 

30 June 2023 

30 June 2022 

(63,143) 

(1,132,213) 

(1,542,390) 

(2,737,746) 

                     -    

13,556  

                     -    

13,556  

                     -    

14,757  

                     -    

14,757  

                     -    

56,958  

91,552  

148,510  

54 

 
 
 
 
 
 
 
 
 
 
               
           
           
           
               
               
  
  
  
  
  
  
  
  
  
               
           
           
           
                   
             
                 
             
              
  
  
  
  
  
  
  
  
  
               
               
             
                   
           
  
  
  
  
  
  
               
           
           
           
                 
                 
             
         
         
         
  
  
  
  
  
  
  
  
  
               
           
           
           
               
               
             
         
         
         
  
  
  
  
  
  
  
  
  
               
               
               
               
             
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Company 

Cost  

At 1 July 2021 

Addition 

At 30 June 2022 

Amortisation 

At 1 July 2021 

Computer 
& 
Production 
Equipment 

Office 
equipment 

Leasehold 
Improvements 

£ 

£ 

£ 

Total 

£ 

51,743  

1,068,236  

1,633,941  

2,753,920  

 -  

74,138  

 -  

74,138  

51,743  

1,142,374  

1,633,941  

2,828,058  

39,997  

997,491  

1,536,704  

2,574,192  

Charge for the period 

9,546  

93,555  

5,686  

108,787  

At 30 June 2022 

49,543  

1,091,046  

1,542,390  

2,682,979  

Net Book Value 

30 June 2022 

30 June 2021 

Cost  

At 1 July 2022 

Addition 

Disposals 

2,200  

51,328  

91,551  

145,079  

11,746  

70,745  

97,237  

179,728  

Computer 
& 
Production 
Equipment 

Office 
equipment 

Leasehold 
Improvements 

£ 

£ 

£ 

Total 

£ 

51,743  

1,142,374  

1,633,941  

2,828,058  

 -  

3,498  

 -  

3,498  

(51,743) 

(1,117,559) 

(1,633,941) 

(2,803,243) 

At 30 June 2023 

                     -    

28,313  

                     -    

28,313  

Amortisation 

At 1 July 2022 

49,543  

1,091,046  

1,542,390  

2,682,979  

Charge for the period 

2,200  

32,457  

 -  

34,657  

Disposals 

At 30 June 2023 

Net Book Value 

30 June 2023 

30 June 2022 

(51,743) 

(1,108,352) 

(1,542,390) 

(2,702,485) 

                     -    

15,151  

                     -    

15,151  

                     -    

13,162  

                     -    

13,162  

2,200  

51,328  

91,551  

145,079  

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
               
           
           
           
               
               
               
           
           
           
  
  
  
  
  
  
  
  
  
               
             
           
           
                 
               
                 
             
               
           
           
           
  
  
  
  
  
  
  
  
  
                 
               
               
             
               
               
               
             
  
  
  
  
  
 
               
           
           
           
                 
                 
             
         
         
         
               
               
  
  
  
  
  
  
  
  
  
               
           
           
           
                 
               
               
             
         
         
         
               
               
  
  
  
  
  
  
  
  
  
               
               
                 
               
               
             
 
 
 
Gfinity Plc 

13.  GOODWILL 

Group 

Cost  

At 1 July 2021 

Additions arising from business combinations 

At 30 June 2022 

Impairment 

At 1 July 2021 

Charge for the period 

At 30 June 2022 

Net Book Value 

30 June 2022 

30 June 2021 

Cost  

At 1 July 2022 and 30 June 2023 

Impairment 

At 1 July 2022 

Charge for the period 

At 30 June 2023 

Net Book Value 

30 June 2023 

30 June 2022 

Company 

Cost  

At 1 July 2021 

Additions arising from business combinations 

At 30 June 2022 

Impairment 

At 1 July 2021 

Charge for the period 

At 30 June 2022 

1,903,790  

2,810,609  

4,714,399  

              -    

              -    

              -    

4,714,399  

1,903,790  

 £  

4,714,399  

              -    

4,219,111  

4,219,111  

495,288  

4,714,399  

2,568,417  

370,775  

2,939,192  

              -    

664,627  

664,627  

56 

 
 
 
 
 
 
 
  
  
    
    
    
  
  
  
  
  
  
 
 
  
  
    
  
  
  
    
    
  
  
  
    
 
  
  
  
  
  
  
    
      
    
  
  
  
      
      
  
  
Gfinity Plc 

Net Book Value 

30 June 2022 

30 June 2021 

Cost  

At 1 July 2022 and 30 June 2023 

Impairment 

At 1 July 2022 

Charge for the period 

At 30 June 2023 

Net Book Value 

30 June 2023 

30 June 2022 

2,274,565  

2,568,417  

£ 

2,939,192  

664,627  

1,779,276  

2,443,903  

495,289  

2,274,565  

The Group and Company hold goodwill in respect of the acquisitions of the trade and assets of Siege.gg, EpicStream and 
RealSport in earlier periods.  An impairment charge of £370,775 and £1,408,501 was recorded in respect of Siege.gg and 
RealSport respectively, in both the Group and Company profit and loss accounts. 

Additionally, the Group carries goodwill in respect of the acquisition of Megit Limited in the prior year.  An impairment 
charge of £2,439,834 was recorded in the group profit and loss account. 

In all cases, management assigned goodwill to cash generating units, being the group of assets associated with the acquired 
website and associated infrastructure, since each online brand has separately identifiable cash flows. 

Refer to Note 3 for details of impairment tests. 

57 

 
  
 
 
  
  
    
  
  
  
      
    
    
  
  
  
    
 
 
 
 
 
 
 
Gfinity Plc 

14.  INTANGIBLE FIXED ASSETS  

Group 
Cost  

At 1 July 2021 

Addition 

Web 
Platforms 
£ 

Engage 
£ 

Other 
Intangibles 
£ 

Total 
£ 

576,822  

-    

2,480,481  

3,057,303  

- 

 685,951  

- 

685,951  

Acquired through business combination 

At 30 June 2022 

4,816,443  
5,393,265 

- 
685,951 

- 
2,480,481 

         4,816,443  
8,559,697 

Amortisation and impairment 

At 1 July 2021 

           104,211  

 -  

        2,248,611  

         2,352,822  

Charge for the period 

Impairment 

At 30 June 2022 

Net Book Value 

30 June 2022 

30 June 2021 

Cost  

At 1 July 2022 

Disposals 

At 30 June 2023 

     1,390,196  

19,265 

1,513,672  

 -  

- 

164,549  

         1,554,745  

57,724 

76,989 

-    

2,470,724  

      3,984,556  

3,879,593  

            685,951  

9,597  

        4,575,141  

472,611  

  - 

      231,870  

            704,481  

Web 
Platforms 

Engage 

Other 
Intangibles 

Total 

5,393,265  

685,951  

2,480,481  

        8,559,697  

 -  

         (685,951) 

            (64,919) 

          (750,870) 

5,393,265  

-    

2,415,562  

7,808,827  

Amortisation and impairment 

At 1 July 2022 

1,513,672  

                          -    

2,470,884  

3,984,556  

Charge for the period 

         1,699,377  

137,190  

9,597  

1,846,164  

Disposals 

Impairment 

At 30 June 2023 

Net Book Value 

30 June 2023 

30 June 2022 

- 

         (137,190) 

           (64,919) 

          (202,109) 

1,765,061  

 -  

 -  

1,765,061  

4,978,110  

                          -    

2,415,562  

7,393,672  

        415,155  

-    

         - 

       415,155  

         3,879,593  

            685,951  

                9,597  

         4,575,141  

Web platforms includes web domains and platform technology acquired in the acquisitions of Megit Limited, Siege.gg 
and EpicStream. 

Engage is the group's proprietary software which was assigned to Athlos Game Technologies Ltd in the year and 
therefore disposed, since the group lost control of Athlos during the period (see Note 5). 

Other intangibles includes technology platforms and customer lists arising in earlier acquisitions. 

58 

 
                  
                             
              
              
             
          
 
 
 
 
 
 
 
 
 
             
 
 
 
 
 
 
 
 
 
          
                 
 
 
 
 
 
 
 
 
 
 
          
             
          
           
           
 
 
 
 
 
 
 
 
 
            
            
            
             
                 
          
            
            
            
            
            
 
 
 
 
 
 
 
 
 
                         
 
 
 
Gfinity Plc 

INTANGIBLE FIXED ASSETS (continued)   

Company 

Cost  

At 1 July 2021 

Addition 

Web 
Platforms 

£ 

Engage 

£ 

Other 
Intangibles 

£ 

Total 

£ 

576,822  

                     -    

64,919  

641,741  

 -  

685,951  

 -  

 -  

685,951  

155,989  

Acquired through business combination 

155,989  

 -  

At 30 June 2022 

732,811  

685,951  

                  64,919  

1,483,681  

Amortisation and impairment 

At 1 July 2021 

Charge for the period 

Impairment 

At 30 June 2022 

Net Book Value 

30 June 2022 

30 June 2021 

Cost  

At 1 July 2022 

Addition 

Disposals 

At 30 June 2023 

104,211  

235,738  

19,265  

359,214  

 -  

 -  

7,195  

111,406  

 -  

235,738  

 -  

                  57,724  

76,989  

-    

                  64,919  

424,133  

373,597  

685,951  

                          -    

1,059,548  

          472,611  

 -  

57,724  

       530,335  

Web 
Platforms 

Engage 

Other 
Intangibles 

Total 

713,546  

685,951  

7,195  

1,406,692  

 -  

 -  

 -  

 -  

                     -    

(685,951) 

 -  

(685,951) 

713,546  

-    

                    7,195  

720,741  

Amortisation and impairment 

At 1 July 2022 

339,949  

                     -    

7,195  

347,144  

Charge for the period 

241,325  

137,190  

- 

(137,190) 

6678 

 -  

 -  

378,515  

(137,190) 

6,678  

Disposals 

Impairment 

At 30 June 2023 

Net Book Value 

30 June 2023 

30 June 2022 

587,952  

-    

                    7,195  

595,147  

125,594  

                     -    

                          -    

125,594  

373,597  

          685,951  

                          -    

1,059,548  

59 

 
 
 
             
                    
             
             
             
             
             
               
               
            
 
 
 
 
 
 
 
 
 
             
                      
             
             
             
                  
                  
               
                          
               
 
 
 
 
 
 
 
 
 
             
             
           
 
 
 
 
 
 
 
 
 
 
             
             
                      
           
            
            
               
                          
               
 
 
 
 
 
 
 
 
 
             
                      
             
             
             
             
            
            
  
  
                    
               
                          
               
 
 
 
 
 
 
 
 
 
             
             
Gfinity Plc 

15.  INVESTMENT IN SUBSIDIARIES 

At 1 July 
Additions 
Impairment 
Loss of control of subsidiary 

Company 

Year to 30 June 
2023  
£ 
            6,069,716 
- 
(5,930,565) 
(5) 
                139,146 

Restated (Note 27) 
Year to 30 June 
2022 
£ 
- 
               6,069,716 
- 
- 
              6,069,716 

Subsidiary 
undertaking 

Country of 
incorporation 

CEVO Inc. 

USA 

RealSM Limited 

England 

Megit Limited 

England 

AFG-Games Ltd 

England 

Holding 

Ordinary 
shares 

Ordinary 
Shares 
Ordinary 
Shares 
Ordinary 
Shares 

Proportion of 
voting rights 
and capital held 

Nature of business 

100% 

100% 

100% 

72% 

IT Development and Tournament and 
event operator 

Online media 

eCommerce and affiliate revenues 

Dormant 

RealSM Ltd’s registered office address is The Foundry, 77 Fulham Palace Road, London, United Kingdom, W6 8JB. 
CEVO’s registered address is 128 Maringo Rd, Ephrata, WA 98823. AFG-Games Limited’s registered office address 
is 77 Fulham Palace Road, Foundry Building, Smiths Square, London, England, W6 8AF. Megit Limited’s registered 
office address is 16 Great Queen Street, London, England, WC2B 5AH 

RealSM Limited, AFG-Games Limited and Megit Limited are exempt from the requirements of the Act relating to the 
audit of individual accounts in accordance with 479A of the C.A. 2006. Gfinity Plc guarantees all outstanding liabilities 
to which these subsidiaries are subject at year-end, until they are satisfied in full and the guarantee is enforceable against 
the parent undertaking by any person to whom the subsidiary company is liable in respect of those liabilities. 

During  the  year,  additional  ordinary  shares  were  issued  in  Athlos  Game  Technologies  Ltd  such  that  the  company 
considered the relationship with Athlos to be an associate rather than a subsidiary at the year end. Further details are 
given in Note 5. 

60 

 
 
  
  
 
  
 
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

16.  TRADE AND OTHER RECEIVABLES 

Trade receivables 
Provision for expected credit loss 

Prepayments and accrued income 

Amounts due in less than one year 

Amounts due from group undertakings 
Other receivables 
Total 

Group 

Company 

Year to 30 
June 2023  

£ 

Year to 30 
June 2022  

£ 

Year to 30 
June 2023  

£ 

Year to 30 
June 2022  

£ 

524,690 
(58,864) 

465,826 

178,714 

644,540 

- 
- 
644,540 

1,495,773 
(7,370) 

1,488,403 

478,372 

1,966,775 

- 
2,118 
1,968,893 

487,490 
(58,864) 

428,626 

102,739 

531,365 

- 
- 
531,365 

1,445,075 
(243) 

1,444,832 

351,028 

1,795,860 

82,856 
2,114 
1,880,830 

   Amounts due from group undertakings of £nil are considered to be due in more than one year (2022: £82,856). 

The directors consider that the carrying amount of trade and other receivables approximates to their fair value due to the 
short-term nature of these financial assets. 

17.  CASH AND CASH EQUIVALENTS 

Group 

Company 

Cash at bank and in hand 
Total 

Year to 30 
June 2023  
£ 

270,476 
270,476 

Year to 30 
June 2022 
£ 

2,141,361 
2,141,361 

Year to 30 
June 2023  
£ 

71,255 
71,255 

Year to 30 
June 2022 
£ 

1,361,279 
1,361,279 

Cash at bank and in hand earns interest at floating rates based on daily bank deposit rates. The fair value of cash and 
cash equivalents does not differ from the carrying value. 

61 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
  
  
  
  
  
  
  
         
  
      
  
         
  
      
  
  
  
  
         
  
       
  
         
  
       
         
  
         
  
         
  
          
         
  
      
  
         
  
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

18.  DEFERRED TAX LIABILITIES   

Group 

Company 

At 1 July 
Arising on business combination  
Credited to profit or loss 
At 30 June 

Year to 30 June 
2023  
£ 
                  897.575 
- 
(825,185) 
                     72,390 

Year to 30 June 
2022  
£ 
                 127,835 
               1,064,308 
(294,568) 
                897,574 

At 1 July 
Credited to profit or loss 
At 30 June 

Year to 30 June 2023  
£ 
                           94,748 
(94,748) 
0 

Year to 30 June 2022 
£ 
                       94,748 
- 
                         94,748 

The deferred tax liability relates entirely to temporary differences on intangible assets arising on business combinations. 

19.  ISSUED SHARE CAPITAL 

The Company has a single class of ordinary share with nominal value of £0.001 each. Movements in the issued share 
capital of the Company can be summarised as follows: 

Ordinary Shares 

Number 

Share Capital 
£ 

As at 30 June 2021 

930,513,248 

930,513 

Issued during the financial year 
September to April 2022 at between £0.001 and £0.004 per share 
As at 30 June 2022 

385,183,331 

385,184 

1,315,696,579 

1,315,697 

Issued during the financial year 
March 2023 at £0.0015 per share 

1,333,333,334 

1,333,333 

As at 30 June 2023 

2,649,029,913 

2,649,030 

Ordinary shares entitle the holder to full voting, dividend and rights on winding up. 
Subsequent to the year end, 750,000,000 shares were issued at £0.0006 per share, generating proceeds 
of £450,000 before expenses. 
In  respect  of  the  issue  of  1,333,333,334  shares  in  the  period,  the  company  issued  39,720,000  warrants  exercisable 
between 6 and 18 months from the issue date at 0.1325p.  A fair value of £44,010, derived using the Black Scholes 
model, was credited to share premium as a directly attributed cost of issue. 

62 

 
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

20.  TRADE AND OTHER PAYABLES 

Non-current liabilities 
Other payables (deferred consideration) 
Deferred tax liabilities 

Current liabilities 
Trade payables 
Other taxation and social security 
Accrued expenditure and deferred revenue 
Other payables 
Amounts owed to group undertakings 

Year to 
30 June 
2023  
£ 

17,669 
72,390 
90,059 

412,395 
201,745 
226,181 
220,473 

1,060,794 

Group 

Company 

Year to 30 
June 2022  
£ 

840,751 
897,575 
1,738,326 

571,389 
145,021 
1,033,303 
1,293,550 
- 
     3,043,263 

Year to 30 
June 2023  
£ 

17,669 
- 
17,669 

383,737 
201,745 
226,188 
220,473 
426,883 
1,459,026 

Year to 30 
June 2022  
£ 

840,751 
895,751 
1,736,502 

533,395 
144,300 
896,299 
977,890 
- 
2,551,884  

Total 

1,150,853 

4,781,589 

1,476,695 

4,288,386 

Trade and other payables principally comprise amounts outstanding for trade purchases and ongoing costs. The directors 
consider that the carrying amount of trade payables approximates to their fair value due to their short-term nature. 

Contingent consideration arising from business combinations is held at fair value at each reporting date. During the 
year, payments of £1,075,416 were paid and the fair value of remaining contingent consideration at 30 June 2023 was 
assessed as £202,455, of which £17,669 is expected to be payable in more than 1 year. 

21.  FINANCIAL INSTRUMENTS AND RISK MANAGEMENT 

The Company uses a limited number of financial instruments, comprising cash, short-term deposits, and various items 
such as trade receivables and payables, which arise directly from operations. The Company does not trade in financial 
instruments.  All  of  the  Company’s  financial  instruments  are  measured  at  amortised  cost  other  than  contingent 
consideration arising on business combinations which is held at fair value at each reporting date. 

The Company’s activities expose it to a variety of financial risks: market risk (including currency risk and interest rate 
risk), credit risk and liquidity risk. 

Credit risk 
The Company’s principal financial assets are bank balances and cash, trade and other receivables. 
Bank  balances  and  cash  are  held  by  banks  with  high  credit  ratings  assigned  by  independent  credit  rating  agencies. 
Management is of the opinion that cash balances do not represent a significant credit risk. 

As the Group does not hold security against trade and other receivables, its credit risk exposure is as follows: 

63 

 
 
 
 
 
 
  
 
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
 
  
  
 
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gfinity Plc 

Group 

Company 

Year to 30 June 
2023  
£ 
465,826 

Year to 30 June 
2022 
£ 
1,968,893 

Year to 30 June 
2023  
£ 
428,626 

Year to 30 June 
2022 
£ 
1,880,830 

The Group trade receivables balance represents amounts due from third parties. At the balance sheet date, the Group’s trade receivables 
totalled £524,690 against which an expected credit loss provision of £58,864 had been raised (2022: £1,495,773 less a provision of 
£7,370).  

The Company’s receivables include £575,177 of inter-company funding (2022: £652,054) and this receivable is provided against in full 
due to uncertainty of the timing over which the respective subsidiaries will be in a position to reimburse these amounts.  

The Company’s trade receivables totalled £487,490 less a provision for doubtful debt of £58,864 (2022: £1,445,075 less a provision for 
expected credit losses of £243).  

The Group’s policy is to raise expected credit loss provisions where payments have been not received within the contractual due date.  
The Group continues to seek to collect all debts until such time as a debt it written off.  The Group writes off debt when it considers that 
there is no prospect of recovery, for example when a debtor enters into administration or the Group is aware of other factors indicative 
of this outcome. 

At the balance sheet date, one customer represented 59% of gross Group trade receivables.  This amount was collected in full after the 
balance sheet date. 

There were no contract assets at 30 June 2023. 

Liquidity risk 
All trade and other payables are due for settlement within one year of the balance sheet date. The use of instant access 
deposits ensures sufficient working capital is available at all times. 

Foreign exchange risk 
The Company operates in overseas markets by selling directly from the UK, owns an overseas subsidiary and reports 
in GBP. It is therefore subject to currency exposures on transactions while the Group is subject to currency exposures 
on consolidation of the overseas subsidiary. 

Financial instruments held by the Company and their carrying values were as follows: 

Trade and other receivables 

Group 

USD ($) 

Year to 30 June 2023  
EUR 
(€) 

GBP (£) 

622,988  

3,000  

150,148  

Accrued income 

               -    

- 

                     -    

Cash 

Trade and other payables 

Net current assets/ liabilities 

74,259  

211,779  

125,643  

8,413  

971,990  

822,890  

11,413  

1,333,917  

USD ($) 

53,048 

41,018 

98,695 

70,212 

Year to 30 June 2022 
EUR 
(€) 

GBP (£) 

1,446,932 

444,668 

2,060,264 

4,723,896 

-    

-    

-    

-    

262,973 

0 

8,675,760 

64 

 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
       
          
             
  
            
  
            
         
  
             
  
            
       
          
             
  
            
     
      
        
  
  
  
  
  
  
  
  
  
 
 
Gfinity Plc 

Company 

Year to 30 June 2023  

Year to 30 June 2022 

USD 
($) 

EUR 
(€) 

GBP (£) 

USD ($) 

EUR 
(€) 

Trade and other receivables 

Amounts due from Group Undertakings 

Accrued income 

Cash 

Trade and other payables 

Amounts due to Group Undertakings 

Net current assets/ liabilities 

506,015  

3,000  

129,740  

896,172  

-    

-    

-    

-    

-    

-    

42,520  

37,728  

89,505  

8,413  

971,990  

-    

-  

426,883  

638,040  

11,413  

1,566,341  

-    

-    

71,416  

99,960  

-    

1,067,548 

-    

-    

-    

-    

-    

-    

- 

GBP (£) 

708,454  

82,856  

351,028  

1,302,597  

4,206,250  

-    

6,651,185 

Fair value estimation 
The  aggregate  fair  values  of  all  financial  assets  and  liabilities  are  consistent  with  their  carrying  values  due  to  the 
relatively short-term maturity of these financial instruments. 

As cash is held at floating interest rates, its carrying value approximates to fair value. 

Capital management 
The Company is funded entirely through shareholders’ funds. 

If  financing  is  required,  the  Board  will  consider  whether  debt  or  equity  financing  is  more  appropriate  and  proceed 
accordingly. The Company is not subject to any externally imposed capital requirements.    

22. 

SHARE BASED PAYMENTS  

Equity-settled share option plans 

The Company has a share option scheme for employees of the Group.  All share options are equity-settled. 

The table below summarises movements in the number of share options in issue in the year:  

65 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
     
       
           
  
       
            
          
             
             
                   
  
               
            
            
             
             
                   
  
               
            
          
      
  
            
  
         
            
        
      
       
           
  
         
            
        
             
           
  
               
            
                  
   
    
      
  
 
 
 
 
 
 
  
 
  
 
 
Gfinity Plc 

Share options 

Shares options as at 30 June 2021 
Shares options granted 
Share options forfeited 
Share options exercised 

   LTIP share options as at 30 June 2022 

  Shares options as at 30 June 2022 
  Shares options granted 
  Share options forfeited 
  Share options exercised 
  LTIP share options as at 30 June 2023 

Number 

Weighted 
average exercise 
price (£) 

                 96,176,363 
                13,300,000 
(14,870,408) 
(1,433,331) 
               93,172,624 

93,172,624 
- 
(62,322,624) 
- 
34,850,000 

0.0556 
0.0125 
0.0257 
0.0100 
0.0483 

0.0483 
- 
0.0578 
- 
0.0257 

Options vest over periods defined in the respective option agreements and at the discretion of the board of directors.  

The exercise prices of options outstanding at 30 June 2023 range from 1p to 6.25p. 

All share options outstanding at 30 June 2023 were exercisable. 

The weighted average remaining exercise period of options at 30 June 2023 was 7.5 years. 

Of the options outstanding at the year end, 18,000,000 (2022: 36,000,000) were held by directors.  Details of all options 
and warrants held by directors are contained within the Directors’ Remuneration Report. 

No  share  options  were  granted  in  the  period.   The  inputs  into  option  pricing  models  are  available  in  earlier  annual 
reports.  All share options were valued using Black Scholes models. 

All share options were granted at an exercise price equivalent to the market price at the date of grant.  

All options are held in Gfinity plc with no options held over any of the group’s subsidiaries. 

Subsequent to the year end, the CEO David Halley was granted 271,922,393 share options; see Note 25 for more details. 

23.  WARRANTS 

The Company has granted warrants over Ordinary Shares as outlined in the table below. 

Warrants 
Warrants as at 30 June 2021 
Warrants granted 
Warrants exercised 
Warrants lapsed/forfeited 
Warrants as at 30 June 2022 

Warrants as at 30 June 2022 
Warrants granted 
Warrants exercised 
Warrants lapsed/forfeited 
Warrants as at 30 June 2023 

Number 

Weighted average 
exercise price (£) 

                20,050,500 
              216,000,000 
(13,750,000) 
(6,300,500) 
              216,000,000 

216,000,000 
1,373,053,333 
- 
(216,000,000) 
1,373,053,333 

0.010 
0.013 
0.010 
0.010 
0.0125 

0.0125 
0.0022 
- 
0.0125 
0.0022 

66 

 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Gfinity Plc 

1,373,053,333 warrants were granted in the period. The warrants exercised were granted prior to the year ended June 2021 and 
this figure represented one warrant per ordinary share acquired as part of the fundraise at an exercise price equal to that at 
which shares were acquired in the fundraise. All warrants are non-transferrable and have an exercise period of 18 months from 
the date of issue. 

The fair value of warrants  was calculated  according to the Black Scholes model, however, no  adjustment  has  been 
recognised in respect of the warrants, as directors consider this amount to be immaterial. 

24.  RELATED PARTY TRANSACTIONS 

The Directors’ Report provides details of director remuneration and share options and warrants held by the directors at 
the end of the period. No directors were issued options during the year and no directors exercised share options in the 
year.  Certain directors received warrants by virtue of participating in the fundraising in the year on the same terms as 
other investors. 

Transactions and balances with Group subsidiaries and associates in the year: 

CEVO:  
During the year, the Company advanced cash of £502,718 (2022: nil) to Cevo and Cevo incurred costs of £477,092 
(2022: £234,959) on the Company’s behalf.  The year end amount repayable to the Company was £594,824 (2022: 
£569,198). 

RealSM:  
During the year, the Company costs on RealSM’s behalf of £6,595 (2022: £5,979).  The year end amount payable to the 
Company was £12,574 (2022: £5,979). 

Megit:  
During the year, the company incurred costs of £250,355 (2022: £109,718) on behalf of Megit.  Megit advanced cash 
of £150,000 to the Company and incurred costs on behalf of the Company of £604,115 (2022: £32,842).  The year end 
position is that the Company owed £426,883 to Megit (2022: £76,877 due from Megit). 

Athlos: 
Whilst Athlos was a subsidiary of the Group, the Company incurred net costs on behalf of Athlos of £87,417 (2022: nil) 
which was released under the terms of the sale agreement.  Subsequent to the disposal, the Company incurred costs of 
£63,717 on behalf of Athlos and the amount receivable at the year end was £63,717 (2022: nil). 

Subsequent to the year end, the Company disposed of its remaining interest in Athlos to Tourbillon Group UK Limited 
of which David Halley is a Director and shareholder. 

25.  EVENTS AFTER THE REPORTING PERIOD 

In August 2023 the company raised £450,000 before expenses through the issue of 750,000,000 shares at 0.06p each.  At 
the same time, the company’s ordinary shares were reorganised such  that each ordinary share of 0.1p nominal value 
was split into one share of 0.01p nominal value and one deferred share of 0.09p.  Ordinary shares retain the same rights 
and deferred shares have no substantive rights. 

Also in August 2023, David Halley joined the Board as CEO and Jonathan Hall resigned as a director.  David Halley 
will receive no cash remuneration and instead will be issued 271,922,393 share options exercisable at 0.06p for 7 years 
from issue, vesting 50% on grant and 50% after one year. 

In September 2023, Neville Upton and Hugo Drayton, Directors, were issued 91,773,808 and 44,187,389 share options 
respectively.  The options vest 50% immediately and 50% after one year, at an exercise price of 0.06p. The exercise 
period is 7 years from grant. A further 33,990,300 new share options were issued to certain employees on the same 
terms. In addition, 75,990,299 new warrants were issued to certain advisers on the same terms. 

In November 2023, the Group disposed of its remaining interest in Athlos for cash proceeds of £260,000. 

67 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
  
  
 
Gfinity Plc 

In  December  2023,  the  Group  sold  the  remaining  trade  and  assets  of  its  Esports  division  for  cash  proceeds  of 
£15,000.  The eSports division was closed in June 2023.  Gfinity also received a 15% equity interest in Ingenuity Loop 
Limited which the majority shareholder has the option to buy out for £200,000 in cash at any time for the first 12 months 
post transaction.  Neville Upton, director of Gfinity, joined the board of Ingenuity Loop as CEO and  indirectly holds 
approximately 41% equity interest in Ingenuity Loop. 

26.  RESTATEMENT 

The Directors noted that certain adjustments had been incorrectly reflected in the prior year annual report and financial 
statements.  These related to the following areas: 

1)  In  the  Company  financial  statements  only,  deferred  tax  arising  on  the  business  combination  with  Megit  had 
incorrectly been reflected as part of the cost of investment in subsidiary in Megit.  Therefore the cost of investment has 
been reduced by £1,030,581 with a corresponding reduction in deferred tax liability within the Company balance sheet. 

2) In the Company financial statements only, movement on deferred tax liabilities in respect of Megit, arising from the 
above  error, had been posted to profit or loss.  As the  initial recognition of a deferred tax liability as incorrect,  the 
movements were incorrect.  Therefore £219,347 has been reversed in profit or loss and has been removed from deferred 
tax liabilities. 

3) In the Group and Company financial statements, the directors noted that the vesting period of certain share options 
used for accounting purposes did not align with the contractual vesting conditions of option issues.  The result was 
excess of share option charges in the prior year of £170,012, with a corresponding adjustment to the share based payment 
reserve. 

The summarised impact of the restatements is presented below: 

Group 

Revenue 
Cost of sales 
Gross profit 
Admin expenses 
Other profit and loss items 
Loss for the year 

Non-current assets 
Current assets 
Current liabilities 
Non-current liabilities 
Net assets 

Other reserves 

Retained earnings 
Other equity items 
Total equity 

As previously reported 
at 30 June 2022 
£ 

Restatement 

£ 

Corrected position 
at 30 June 2022 
£ 

                                 5,693,385  
                               (2,546,508) 
                                 3,146,877  
                               (6,950,105) 
                                  (177,744) 
                             (3,980,972) 

                            -                            5,693,385  
                            -                          (2,546,508) 
                            -                            3,146,877  
                     (6,780,093) 
                            -                             (177,744) 
                   (3,810,960) 
                  170,012  

                    170,012  

                                 9,438,050  
                                 4,110,254  
                               (3,043,272) 
                               (1,738,317) 
                              8,766,715  

                            -                            9,438,050  
                            -                            4,110,254  
                            -                          (3,043,272) 
                            -                          (1,738,317) 
                     8,766,715  
                            -    

                                 3,876,676  

                  (170,012) 

                       3,706,664  

                             (51,283,669) 
                               56,173,708  
                              8,766,715  

                    170,012  

(51,113,657) 
                            -                          56,173,708  
                     8,766,715  
                            -    

The impact of the above adjustment to profit or loss was to reduce the reported loss per share from 0.35p to 0.34p. 

Note that as a result of the decision to discontinue Athlos and Esports in the year, the group profit and loss account has 
otherwise been represented to separate the results from discontinued operations and so the above analysis is not directly 
comparable to the comparatives as they are presented this year.  The represented Operating Segments note provides a 
profit and loss analysis by segment in the current and comparative year. 

68 

 
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                    
 
 
 
Gfinity Plc 

Company 

As previously reported 
at 30 June 2022 
£ 

Restatement 

£ 

Corrected position 
at 30 June 2022 
£ 

Loss for the year 

                          (4,198,665) 

                (49,742) 

                (4,248,407) 

                            7,100,297  
                            3,479,193  
                            3,242,109  
                          (2,551,884) 
                             (895,751) 
                             (840,751) 
                            9,533,213  

           (1,030,581) 
                           -    
                           -    
                           -    
               810,827  
                           -    
              (219,754) 

                  6,069,716  
                  3,479,193  
                  3,242,109  
                (2,551,884) 
                     (84,924) 
                    (840,751) 
                  9,313,459  

                            3,898,634  
                        (50,539,126) 
                          56,173,705  
                            9,533,213  

              (170,012) 
                (49,742) 
                           -    
              (219,754) 

                  3,728,622  
              (50,588,868) 
                56,173,705  
                  9,313,459  

Investment in subsidiary 
Other non-current assets 
Current assets 
Current liabilities 
Deferred tax liability 
Other non-current liabilities 
Net assets 

Other reserves 
Retained earnings 
Other equity items 
Total equity 

27. 

PROVISIONS 

As announced during the year under review, the company closed its eSports division. Some of the costs of closure were 
incurred and expensed during the year. However, some costs remained unsettled as at 30 June 2023, and the company 
has a provision of £238,287 to meet these costs, post year end. 

There were no provisions at 30 June 2022; the provision of £238,237 was created during the year and there was no 
release or utilisation of the provision, therefore the closing provision was £238,237.  The provision is not discounted as 
amounts are expected to be utilised within a year. 

69