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Gfinity Plc

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FY2024 Annual Report · Gfinity Plc
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Gfinity plc 
 
Annual Report and 
Financial Statements     
30 June 2024 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company number 08232509 

Gfinity plc 
 
 
 
 
 
Contents 
 
Strategic Report 
Directors, Secretary and Advisors 
1 
Period Highlights 
2 
Gfinity’ Market 
3 
Chairman’s Report 
4 
Chief Executive Officer’s Report 
5 
Section 172 statement 
8 
Principal Risks and Uncertainties 
9 
Governance 
Chairman’s Statement on Corporate Governance 
13 
Board of Directors 
14 
Board Composition and Performance 
15 
Directors’ Remuneration Report 
17 
Directors’ Report 
21 
Statement of Directors’ Responsibilities 
24 
Financial Statements 
Independent Auditor’s Report 
25 
Group Statement of Profit or Loss 
31 
Group Statement of Comprehensive Income 
32 
Group Statement of Financial Position 
33 
Company Statement of Financial Position 
35 
Group Statement of Changes in Equity 
37 
Company Statement of Changes in Equity 
38 
Group Statement of Cash Flows 
39 
Company Statement of Cash Flows 
40 
Notes to the Financial Statements 
41 
 
 
 
 
 

Gfinity Plc 
 
 
1 
 
 
 
Strategic Report 
Directors, Secretary and Advisors 
 
The Board of Directors 
Neville Upton (Non-Executive Chairman) 
David Halley (Chief Executive Officer) 
Hugo Drayton (Non-Executive Director) 
Company Secretary 
Richard Croft 
Registered Office 
128 City Road 
London EC1V 2NX 
Nominated Adviser and Broker 
Beaumont Cornish 
Limited 
Building 3 
566 Chiswick High 
Road 
London W4 5YA 
 
Independent Auditor 
Gravita Audit Limited 
Aldgate Tower 
2 Leman Street 
London E1 8FA 
Legal Advisers 
Corporate 
Fladgate LLP 
16 Great Queen Street 
London WC2B 5DG 
Commercial 
Onside Law  
642A Kings Road 
Fulham 
London SW6 2DU 
 
Registrars 
Link Group 
6th Floor 
65 Gresham Street 
London EC2 7NQ  
Registered Number 
08232509 

Gfinity Plc 
 
 
2 
 
 
 
 
Strategic Report 
 
Period highlights 
  
The Company has completed the restructuring of Digital Media to significantly lower costs and completed the 
divestiture of Athlos. 
 
Financial results included: 
 
•     Gain on disposal of the Athlos business of £0.26m 
• 
Gfinity Digital Media (“GDM”) revenue of £1.90m  
• 
Impairment charges of £284k to reflect the lower the value of the media assets. 
 
New financial and operational structure 
 
The Board believes the business is in a stronger position having reduced monthly cost base to £70k and stabilised the 
monthly revenue. The business’ growth plans are already taking shape with a reduction in Sessions being compensated 
by a large decrease in operational costs. The business has adopted a much leaner and adaptable business model under 
new management. 
 
• 
Cash at year-end was £23k.   
• 
The company raised £150k in September 2024 through equity and a loan note. 
 
Continuing operations of the business represents GDM, our website business focussed on gaming and technology. 
Revenue and gross profit for this part of the business was as follows for the past two years 
 
 
 
 
2024 
 
 
2023 
Revenue 
 
£1.9m 
 
 
£2.2m 
Gross Profit 
 
£1.05m  
 
£1.2m 
 
 
 
Impairment and reduction in net asset costs 
 
The Group incurred costs of £284k in impairment and write down of assets. This included a re-evaluation of all the 
media assets that have been acquired over the past 4 years. 
 
Post-period highlights 
• 
Raised £150,000 through an equity and loan note placement 
• 
Signed a non-binding MOU to license ConnectedIQ AI technology 
 

Gfinity Plc 
 
 
3 
 
 
 
 
Strategic Report 
 
Gfinity’s Market 
 
Based on Newzoo Global Games Market Report published October 2023. The global market is: 
 
• 
3.3bn gamers 
 
• 
$184bn game revenues projected to be $206bn by 2026 
 
Gfinity is a leading digital media publishing group focusing on gamers, trading card Game enthusiasts and entertainment 
news. 
 
Gfinity is a recognised brand in the gaming sector and our websites cover several niches in the genre. We have proven 
our ability to connect directly with a global community of over 3.3 billion gamers, which have created a gaming market 
worth an estimated $184 billion.  
 
Within this market, Gfinity specialises in building highly engaged communities of gamers, that can be scaled and 
monetised. 
 
A network of Gfinity owned and operated websites create monetisation opportunities through advertising, brand 
partnerships and eCommerce activities, including related social platforms, these allow Gfinity to reach more than 2.5m 
gamers per month. 
 
 
 
 
 
 
 
 
 
 
 

Gfinity Plc 
 
 
4 
 
 
 
 
Strategic Report 
 
Chairman’s Report 
I have pleasure in presenting our annual accounts for the financial year ended 30 June 2024.  
 
It has been a difficult year for the Company as we completed the transition from esports solutions and software 
development to a pure play digital media company. By focussing on cost reduction and a quality product, we have been 
able to navigate a very difficult period where many Digital Publishers struggled, and AI solutions complicated the search 
market for websites. 
 
The restructuring has led to a reduction in revenue to £1.9m, a decrease of 14% YOY, with a loss of £594k. Within this 
loss, we were able to complete the full restructuring of the business so that we enter the new financial year in a much 
stronger position. 
 
In November 2023, we completed the exit the majority of Athlos Game Technologies Ltd (“Athlos”), providing valuable 
funds to complete the restructuring of the Company.  
 
The economics of the business has become much more flexible and thus lower risk, after we completed a full top-down 
review of the Company and removed the majority of senior staff. Moving forward, Digital Media businesses need to 
adapt to a new ecosystem with more competition to Google and a plethora if AI search products in the market negating 
the use of some traditional features. 
 
In addition, we were able to sign a non-binding MOU in November 2024, to license the technology of 0M Technology 
Solutions Limited, with the option to buy it within the next period. This MOU highlights our management team’s ability 
to adapt and utilise our commercial operations in ways which take advantage of new secular trends in the market. 
 
Our operating cost base has been streamlined, with the combined operating costs of both continued and discontinued 
operations for FY2024, down 70% year-on-year when compared to our current annualised cost base of £845k. 
 
These changes by no means limit the opportunity of the Company, as we are now operated by a leaner team, with known 
M&A experience in a market with many opportunities. Our customer base of hard-to-reach gamers is one of the most 
coveted by brands and advertisers, and gaming is a sector continuing to grow year-on-year.  
 
In summary, I would like to say thank you to the Gfinity team, who have supported us through a challenging year of 
transition.They are dedicated writers and developers, and have a clear passion for gaming. I would also like to thank all 
our clients and partners that choose to work with Gfinity together with our shareholders. Their continued support is 
never taken for granted and we can now look forward to growing together. 
 
 
  
  
 
 
Neville Upton 
Chairman 
10 January 2025

Gfinity Plc 
 
 
5 
 
 
 
Strategic Report 
 
Chief Executive Officer’s Report 
When appointed CEO in August 2023, I set out to quickly bring the economics of our business under control after a long 
period of loss-making business decisions trying to build long term value. 
 
There would be an obvious transition period, where we could ascertain which team members and technologies to retain, 
whilst also taking into account the cost of being a publicly traded company. This was made much more complicated in a 
year that Google also decided to transition their search business to a newer model, ensuring that unlike previous years of 
1 or 2 updates of their product, there are now monthly updates. 
 
For the year, Gfinity Digital Media recorded 97,992,773 sessions across all websites, versus 180,833,842 which was 
recorded in the prior year. This represented a 45% drop and was due to general market reductions, as users experienced 
more choice through platforms such as Twitch, and also the algorithms at Google affecting smaller publishers. 
 
The focus has been consistent, in that it was now time for Gfinity to become a profitable company. As such our operating 
costs for the Digital Media group are now exceptionally low, as we embrace a flexible low-cost freelance model and have 
cut out a huge layer of technology which is no longer required now that companies such as Google provide the services 
for free. 
 
When I came into the Company, it was with a view to embrace the new secular trend in Artificial Intelligence (“AI”), 
with Large Language Models potentially changing the way businesses operate. But how many companies actually really 
embrace AI? This is a focus of the Company moving forward, in that we are yet to see a large-scale deployment of these 
tools and thus there is an enormous opportunity in the market. 
 
In November 2024, I signed a non-binding MOU for the licensing of Connected IQ. As a strategy, this takes advantage 
of our market position and commercial operations as it is focused on monetization and advertising. The AI models behind 
the Connected IQ are market leading, and I believe that this is a huge opportunity to move into the growth market of 
connected TV and online video. 
 
We are also building new tools in our sites to engage with the Trading Card community, which is a very strong area for 
Gfinity based on the success of www.mtgrocks.com. 
 
This has been a difficult year for Gfinity. At the end of the June monthly sessions across all sites were circa 10 million 
and combined with our social media channels we reached more than 2.5 million gamers in November.  
 
We have now built a stronger foundation for future growth and will work opportunistically through the next year to find 
additive transactions to grow the network and company. 
 
Financial Highlights: 
 
The company operated in FY 2024 with 2 loss-making business divisions. 
 
While both presented opportunities to create shareholder value, Athlos required more capital in order to achieve a 
completed product. 
 
Athlos is a groundbreaking product but needed significant funding. Gfinity sold the remaining 27.5% of Athlos in 
November 2023. This division was significantly loss-making each month as it invested in further feature development 
and needed to invest heavily in the go-to-market plan.   
 
GDM witnessed significant headwinds with numerous changes to the google algorithms and a well-publicised decline in 
the ad rates seen across all digital media. This required a new approach to running the business. A lower cost base, leaner 
management team and bigger focus on quality content and improved User Experience was needed. 
• 
Completed a significant cost reduction programme 
• 
Moved to a more freelance focused model for content creation 
• 
Improved site structure and completed the migration of all sites to one operating system 

Gfinity Plc 
 
 
6 
 
Chief Executive Officer’s Report (continued) 
Growth 
Having stabilised the business with a lower cost base and stronger operating foundations, we are now embarking on a 
growth plan. In November 2024, we signed an MOU with 0M Technology Solutions Limited to license their market 
leading AI advertising business for Connected TV and video. In 2025, we expect this business to significantly add to 
the Company’s revenue. 
GDM’s competitive advantage is technology and our deep industry knowledge and connections. 
 
We have; 
• 
a small young team who understands the future of digital communications and media 
• 
a technology platform that allows us to scale the content suite 
• 
an ad tech capability to increase our revenues  
• 
a sales team to exploit the need for brands to reach the difficult to reach Gen Z community 
 
Our dedicated team 
 
The progress we are making across the business is a direct consequence of the passion and spirit shown by the team. 
Our team members are stepping up, innovating, selling ideas, building networks, impressing partners with the quality 
of their work, and making things happen in a challenging economic environment. Gfinity is benefiting from having 
leaders across the business driven by their desire to build something special. 
 
Outlook 
 
The strategic focus on GDM gives us greater control over our destiny. It allows us to become a leader in one discipline 
while also navigating the economic headwinds. We have seen a nervousness from publishers to commit investment and 
advertising rates have been impacted across the whole of digital media. It is crucial that we continue to manage our cost 
base zealously while being innovative and adopting to the new technological opportunities. The team will remain agile, 
flexible, and entrepreneurial, continually adopting to new opportunities and providing compelling engagement to the 
gaming community. 
 
 
 

Gfinity Plc 
 
 
7 
 
Chief Executive Officer’s Report (continued) 
 
Conclusion 
 
The first stage of the transformation of Gfinity’ s business model is now completed, and we are now confidently moving 
into the new year with a business plan designed to create profitability and share price growth. I would like to thank the 
Gfinity team, our business partners and our clients for their continued hard work and support. 
 
 
David Halley 
Chief Executive Officer  
10 January 2025 

Gfinity Plc 
 
 
8 
 
 
 
Strategic Report 
 
SECTION 172(1) STATEMENT  
 
The directors are well aware of their duty under Section 172(1) of the Companies Act 2006 to act in the way which they 
consider, in good faith, would be most likely to promote the success of the Company for the benefit of its members as 
a whole, and in doing so have regard (amongst other matters) to: 
 
• 
The likely consequences of any decision in the long term;  
• 
The interests of the Company’s employees;  
• 
The need to foster the Company’s business relationships with suppliers, customers and others;  
• 
The impact of the Company’s operations on the community and the environment;  
• 
The desirability of the Company maintaining a reputation for high standards of business conduct, and  
• 
The need to act fairly as between members of the Company (the “Section 172(1) Matters”). 
 
Induction materials provided on appointment include an explanation of directors’ duties, and the board is regularly 
reminded of the Section 172(1) Matters, including as a rolling agenda item at every main board meeting. 
 
 
Further information on how the directors have had regard to the Section 172(1) Matters is below. 
 
Section 172(1) Companies Act 2006 
The board takes decisions with the long term in mind, and collectively and individually aims to uphold the highest 
standards of conduct. Similarly, the board understands that the Company can only prosper over the long term if it 
understands and respects the views and needs of its customers, distributors, employees, suppliers and the wider 
community in which it operates. 
 
A firm understanding of investor needs is also vital to the Company’s success along with a sustainable and 
environmentally responsible culture. The directors are fully aware of their responsibilities to promote the success of the 
Company in accordance with Section 172(1) of the Companies Act 2006. The text of Section 172(1) of the Companies 
Act 2006 has been sent out to each main board director. 
 
Relations with Shareholders  
The Company’s principal means of communication with shareholders is through the Annual Report and Financial 
Statements, the full-year and half-year announcements and the AGM. The board recognises that the AGM is an 
important opportunity to meet private shareholders. Each substantially separate issue is the subject of a separate 
resolution at the AGM and all shareholders have the opportunity to put questions to the board. All board directors 
endeavour to attend AGMs and answer questions put to them which may be relevant to their responsibilities. In addition, 
the directors are available to listen informally to the views of shareholders immediately following the AGM. For each 
vote, the number of proxy votes received for, against and withheld is announced at the meeting. The results of the AGM 
are published on the Company’s corporate website.  
 
The board receives updates on the views of shareholders through briefings and reports from the executive directors and 
the Company’s brokers. The Chief Executive Officer, the Chairman and the other directors make presentations to 
shareholders and participate in investor road shows during the year. Not every officer participates in every investor 
presentation. The Chairman will participate in these presentations where appropriate and is always available to speak 
with shareholders.  
 
Dialogue with individual institutional shareholders also takes place in order to understand and work with these investors 
to seek to comply with their investor principles where practicable.  
 
Investor queries may be addressed to the Company Secretary at ir@gfinity.net. A range of corporate information 
(including all Company announcements) is also available to shareholders, investors and public on the Company’s 
corporate website https://www.gfinityplc.com/investors/corporate-governance/ 
 
 
 
 

Gfinity Plc 
 
 
9 
 
 
Section 172(1) Companies Act 2006 (continued) 
 
The board ensures that the requirements are met, and the interests of stakeholders are considered as referred to elsewhere 
in this report and through a combination of the following: 
• 
A rolling agenda of matters to be considered by the board through the year, which includes an annual strategy 
review meeting, where the strategic plan for the following year is developed; 
• 
Standing agenda points and papers presented at each future board meeting, which will report on customers, 
employees and other colleagues, health and safety matters and investors; 
• 
A review of certain of these topics through the Audit Committee and the Remuneration Committee agenda 
items referred to in this report; 
• 
Detailed consideration is given to of any of these factors where they are relevant to any major decisions 
taken by the board during the year;  
• 
Monitoring Key Performance Indicators (“KPIs”) such as Sessions, Revenue per Mille (RPM) and direct sales 
pipeline 
 
Principal Risks and Uncertainties 
Introduction: 
Gfinity’s long-term success will depend in large part on its ability to manage the key risks affecting the Company. 
Gfinity is an innovative business in a rapidly developing sector. In that context, the risks facing Gfinity can change 
quickly, and the board recognises the importance of identifying key risks and ensuring that the right mitigation strategies 
are in place for managing them. 
 
Ultimate responsibility for managing risk lies with the board. Executive responsibility for retaining the register of risks 
and reporting on these to the board lies with the Chief Executive Officer.  
 
Gfinity distinguishes between strategic risks and operating risks. Strategic risks represent macro level matters, which 
may impact on the strategy of the Company. Operating risks reflect the ongoing challenges that the business may face 
in delivering on that strategy. 
 
On a day-to-day basis, responsibility for managing strategic risks lies with the Chief Executive Officer. Mitigation 
strategies and the emergence of new strategic risks are considered through the monthly senior leadership team meetings, 
which is chaired by the Chief Executive Officer and the board meetings chaired by the Chairman. 
 
Operational risks are the responsibility of the Chief Executive Officer and are considered both at the senior leadership 
team meetings through weekly performance management update sessions. 
 
KPIs of the business are measured weekly by the leadership team. These are circulated to the board weekly and discussed 
at regular board meetings. The KPIs for the business are: 
 
• 
Sessions 
• 
Revenue Per Mille (RPM)* 
• 
Direct sales pipeline 
 
 
*Revenue per 1,000 sessions 
 
In assessing its attitude to risk, the Board aims to strike a balance between ensuring comprehensive processes and 
monitoring frameworks are in place, as would be expected of a publicly listed Company, while retaining the dynamism 
and innovation required to grow quickly within a rapidly developing and changing sector. 
 
The directors believe the principal risks currently affecting the business are as outlined below: 

Gfinity Plc 
 
 
10 
 
 
 
Strategic Report 
 
Strategic Risks 
 
Risk 
Description 
Mitigating Actions 
Economic Uncertainty 
Inflationary pressure in the UK and 
globally has resulted in a cost-of-
living challenge for many families.  
This is likely to be coupled with a 
continuing period of high interest 
rates and higher taxation as the 
government and Bank of England 
attempt to control inflation and 
borrowing.  
 
This has created a danger of a 
sustained 
period 
of 
economic 
downturn and increased difficulty 
raising finance. 
 
This could create pressure on both 
Gfinity's cost base and potential 
revenue growth. 
Over the last year, Gfinity has reduced its 
overhead cost base significantly, moving to a 
variable cost model, with lower fixed 
infrastructure costs and a globally dispersed 
workforce, primarily freelancers, further 
enhancing cost effectiveness. 
 
Gfinity has decided to focus on the digital 
media division which has a proven business 
model and which the board believes can 
achieve 
cashflow 
break-even 
if 
not 
encumbered by financing the platform and 
solutions business. 
 
This gives Gfinity the flexibility to move the 
cost base up or down more quickly in line 
with peaks and troughs in demand across the 
respective sectors of the business.  It also 
means that Gfinity is less exposed to 
movements in UK labour market costs or 
energy prices than would previously have 
been the case. 
 
Gfinity had no debt funding at the end of the 
reporting period, however we entered into a 
convertible loan note in September at a low 
fixed interest rate, and so we are not directly 
exposed to variable interest rates. 
 
 
Perception of video 
gaming 
Some people view video gaming 
negatively, 
as 
something 
that 
promotes an unhealthy lifestyle and 
lack of social interaction. 
 
There is a risk that this perception 
will provide a barrier to entry to 
commercial 
partners 
and 
broadcasters, presenting a risk to 
Gfinity’s business model. 
 
Gfinity always promotes a balanced approach 
to gaming, as part of a healthy lifestyle.  
Video gaming continues to grow as the 
biggest form of entertainment ahead of 
movies and music. The are many genres of 
video games and many of them are proven to 
provide social and educational benefits. 
Gfinity is aware of some of the pejorative 
perceptions and will emphasise  the role that 
fitness and nutrition plays in the performance 
of top esports performers within Gfinity 
operated programmes and also the role that 
gaming can help young people form social 
relationships in the digital age. 
 
 
 
 

Gfinity Plc 
 
 
11 
 
Strategic Report 
 
Competition Risk 
GDM operates in a competitive 
field, with multiple outlets chasing 
the audience looking for gaming 
news and content. 
 
Our loyal and established audience ensures 
that Gfinity continues to retain a competitive 
advantage over new entrants to the market.  
Gfinity is now focusing on its digital media 
business - the business that can deliver 
profitability while retaining its ability to 
leverage off the future prospects of the 
industry by having a continued relationship 
with the Athlos and the esports solutions 
business in providing amalgamated skill sets. 
 
 
 
 
 
 
 
 
 
Operational Risks 
 
Risk 
Description 
Mitigating Actions 
Liquidity Risk 
Gfinity was a loss-making company 
in FY24 and as such, the Board must 
ensure that it has sufficient working 
capital available to deliver on its 
strategy. 
Gfinity maintains a core group of investors 
and has also sought, over recent fundraises, to 
broaden its shareholder base.  
 
The business has cut its cost base and is 
focusing on the business that will reach 
profitability most quickly.  
 
In addition, the Company has Director 
support, if required. 
Access to Key Skills 
Publishing is a competitive sector, 
and 
as 
such, 
there 
is 
strong 
competition for skilled employees 
Gfinity places a high importance on 
succession planning within the business, 
ensuring that skills are not vested in a single 
individual. This is built through development 
of existing staff, recruitment of certain key 
personnel and where appropriate through 
targeted acquisitions. 
 
Senior individuals are also incentivised 
through an employee share option scheme, 
driving loyalty to the business. 
Data Security Risk 
 Increasing levels of data protection 
regulation, 
including 
GDPR 
legislation, 
and 
ongoing 
cyber 
security risks, make it imperative that 
any data gathered through these 
platforms is collected, handled and 
protected in accordance with all 
relevant regulations. Any failure to 
do so would significantly erode trust, 
both among the esports community 
and prospective commercial partners. 
 
Gfinity has undertaken an in-depth review of 
its 
data 
policies 
and 
procedures, 
in 
conjunction with lawyers and data protection 
experts in response to recent data protection 
legislation. 
 
All user data held is in a secure and encrypted 
manner and is only used in compliance with 
all relevant legislation. 

Gfinity Plc 
 
 
12 
 
Technological Changes 
The fast development of AI and 
increasing 
number 
of 
channels 
creates a risk to Gfinity’s business 
model. 
 
Additionally, any changes to the 
Google algorithm, may affect the 
number of site sessions negatively. 
Gfinity is abreast of all the changes and 
believes that while it is a possible threat, it 
also represents an opportunity. We believe 
that we can harness these developments to 
disrupt 
the 
market 
and 
provide 
our 
communities with more exciting content and 
engagement. 
 
We also maintain site health in accordance 
with Google data on Google Search Console, 
to 
ensure 
maximum 
compliance 
with 
Google’s algorithm. 
 
 
 
 

Gfinity Plc 
 
 
13 
 
 
 
Strategic Report 
 
 
 
This strategic report was approved by the board and signed on its behalf. 
 
 
Neville Upton 
Chairman 
10 January 2025 

Gfinity Plc 
 
 
14 
 
 
 
 
Governance 
 
Corporate Governance Report 
 
Chairman’s Statement on Corporate Governance: 
 
The Directors recognise the fundamental importance of good corporate governance in providing an efficient, effective and 
dynamic management framework to ensure that the Company is managed in the right way for the benefit of all 
shareholders over the medium to long-term. In view of this, the board of Gfinity plc has chosen to apply the QCA 
Corporate Governance Code (the ‘QCA Code’) published by Quoted Companies Alliance. The QCA Code is a 
pragmatic and practical tool, which adopts a principles-based approach to corporate governance, which the directors of 
Gfinity believe is correct for Gfinity in its current stage of growth. Further information can also be found on our investor 
website www.gfinityplc.com. 
 
Neville Upton, Chairman 
 
Board of directors: 
 
The Board is responsible for: 
 
• Setting the strategy across all Gfinity group companies; 
• Defining the business model and the financial framework within which the business must operate; 
• Setting and ensuring the implementation of the culture, to deliver success; 
• Designing and implementing controls and the risk management framework; 
• Ensuring communication with key stakeholders, including staff, shareholders, suppliers and customers; 
• Appointing a senior Executive Team, capable of delivering on the defined strategy; 
• Monitoring performance against the above areas and taking remedial actions as appropriate; 
• Ensuring availability of capital to deliver on the chosen strategy. 
The board retains overall responsibility for ensuring strong corporate governance and is supported by the Audit, 
Nominations and Remuneration Committees. This section provides further detail on the composition and conduct of 
business of the board and its respective committees, together with information on how they discharge their 
responsibilities. 

Gfinity Plc 
 
 
15 
 
 
 
 
Governance 
Board of Directors: 
 
Neville Upton, Non-Executive Chairman 
Appointed: 15 January 2014 
After graduating at the London School of Economics, Neville joined Coopers & Lybrand where he qualified as a 
Chartered Accountant. Neville’s formative years were at Euromoney where he gained experience in finance, M&A 
and various commercial projects. After a brief spell at The Decisions Group as Finance and Operations Director, in 
1998 he established a call centre business, The Listening Company, which specialised in multichannel 
communication applications and high-quality customer service solutions. The business was sold in 2011 to Serco for 
a sum in excess of £60 million, at which time it had a turnover of £82 million and employed 4,000 people. Neville co-
founded Gfinity in 2012 and assumed the role of Chairman in March 2020. 
David Halley, Chief Executive Officer 
Appointed: 23 August 2023 
David is an experienced entrepreneur and business executive having worked in the financial markets for 27 years. 
Prior to joining Gfinity, David was Director and Founder of Capstone Insurance Brokers Limited, a Hong Kong 
based company specialising in complex insurances, with a particular focus on cryptocurrency exchanges, which 
was exited to a UK based insurance company. 
Previously he had founded and exited Capstone Financial, a Hong Kong based asset manager, and prior to that had 
experience in the City with Flemings, JP Morgan and Man-Vector, a Mayfair based hedge fund. 
He joined Gfinity in August 2023 as CEO and Director. 
Hugo Drayton, 
Independent 
Non-Executive 
Director 
Appointed: 21 May 2021 
Hugo has spent the past 30 years in publishing and media, as a pioneer in digital media, including planning and 
launching the UK’s first online newspaper – Electronic Telegraph, in 1994. He led Inskin Media, as CEO, for 10 
years until 2020, growing it from start-up to a global, brand advertising business. Previously, he spent 10 years at 
The Telegraph Group, latterly as Group Managing Director. Hugo led Advertising.com, Europe, for 2 years, and 
was launch CEO of behavioural marketing company, Phorm. 
Hugo is a non-executive director on the board of FTSE250 Future plc and is an investor/advisor to several media 
and ad-tech businesses. He serves as a Trustee of the Felix Byam Shaw (Felix Project) and British Skin Foundation 
charities. 
His early career was spent overseas, in Europe and South America, with Coats Viyella, and launching automated 
telephony services across Europe with Reed Telemedia. 

Gfinity Plc 
 
 
16 
 
 
 
 
 
 
Governance 
 
Board Composition and Performance 
 
The composition of the Gfinity board is structured to contain the range of skills and personal qualities required to 
effectively discharge its duties. The board recognises that as Gfinity develops, within a rapidly growing sector the precise 
composition required shall change from time to time. Responsibility for reviewing the composition of the board and 
making recommendations for appointment and removal of directors rests with the Nominations Committee. Further 
details of this are provided below. Any such recommendations are subject to formal approval of the full board. 
 
The board recognises the importance of diversity of skills and approach in effectively conducting its duties, and as such, 
has sought to appoint high calibre individuals from a wide range of backgrounds and sectors. 
 
Role of Chair 
 
The primary responsibility of the Chair is to lead the board effectively and to oversee the adoption, delivery and 
communication of the Company’s corporate governance model. As Chairman, Neville Upton also retains responsibility 
for oversight of the development and delivery of the Company’s strategy, supported by the Executive Director. 
 
The Chair ensures that the board considers the key issues affecting the Group, both operationally and financially, and 
together with the Company Secretary ensures the correct information flows between the board, its respective committees 
and between the Independent Directors and senior management. 
 
Role of Company Secretary 
 
The Company Secretary acts as an adviser to the Chair and the board and plays a vital role in relation to both legal and 
regulatory compliance. The Company Secretary supports the work of the respective board committees and also acts as a 
confidential sounding board to the chairs of those committees. 
 
Board Conduct of Business 
 
Full board meetings are held quarterly, meaning a minimum of four meetings per annum to conduct the regular business 
of the board. Further full board meetings shall be held as required to provide approval on specific matters, including 
major corporate transactions and the allotment of new shares.  
 
The quorum for a board meeting to be considered valid is two.  
Attendance record: 
Director 
Number of Meetings Attended 
Total Meetings in Period in 
Office 
Neville Upton 
4 
4 
David Halley 
4 
4 
Hugo Drayton 
4 
4 
 
 
Board Review and Performance 
 
The board monitors its performance and composition on an ongoing basis and recognises that as the Company grows in 
a rapidly developing sector, the mix of skills required to best discharge its duties may change from time to time. Now 
that the business has decided to focus on its media division, it has reduced its board to a smaller team of Non-executive 
Chairman, Chief Executive and an additional Non-Executive Director 

Gfinity Plc 
 
 
17 
 
 
 
 
Governance 
 
Performance of the board is assessed on an annual basis. This process is led by the Chair of the board, supported by the 
Chief Executive Officer, and assesses the board’s performance against its stated terms of reference, both in terms of the 
process by which business is conducted and the results achieved. 
 
Audit Committee 
 
The role of the Audit Committee is to provide confidence to shareholders on the integrity of the financial results of the 
Company, expressed in this annual report and accounts, and other relevant public announcements made by the 
Company. The Audit Committee also has a key role in the oversight of the effectiveness of the risk management and 
internal control systems of the Company, and to make recommendations to the board for improvements in this regard. 
 
The Audit Committee comprises: 
 
Neville Upton (Chair) 
Hugo Drayton 
 
The committee met informally as required during the year. 
 
Nominations Committee 
 
The Nominations Committee ensures there is a robust process for the appointment of new board directors. The 
committee works closely with the board and the Chair to identify the skills, experience, personal qualities and capabilities 
required for the next stage in the Company’s development, linking the Company’s strategy to future changes on the 
board. Only the Nominations Committee is able to formally submit a recommendation to the board for the appointment 
of a new director. All such recommendations are still subject to the approval of the board. 
 
The Nominations Committee comprises: 
 
Hugo Drayton (Chair)  
Neville Upton 
 
The committee met informally as required during the year. 
 
Remuneration Committee 
 
The Remuneration Committee is responsible for outlining the principles of remuneration strategy to be applied across 
the Gfinity Group. It also directly approves the remuneration of all directors, together with the grant of any option over 
shares in Gfinity plc. 
 
Compensation is based on an expectation that the director will spend a minimum of 30 days a year on work for the 
Company. This will include attendance at a minimum of four Board meetings per annum, each general meeting, plus 
other activities as agreed with the Executive team from time to time, including membership of board committees. 
 
Non-Executive Directors may support additional projects over and above their role as Non-Executive Directors and 
may be remunerated at or below market rate for those services. The extent of such services must not, however, 
compromise their status as Non-Executives, independent of the Executive team. 
 
The Remuneration Committee comprises:  
 
Hugo Drayton (Chair) 
Neville Upton.   
 
The committee met informally as required during the year. 

Gfinity Plc 
 
 
18 
 
 
 
 
Governance 
 
Directors’ Remuneration Report 
 
As the Company is AIM listed, the directors are not required, under Section 420(1) of the Companies Act 2006, to 
prepare a directors’ remuneration report for each financial year of the Company and the following disclosures are not 
intended to, and do not, comply with the requirements of the Companies Act 2006. 
 
The Remuneration Committee is responsible for recommending the remuneration and other terms of employment for 
the Executive Directors of Gfinity plc. In determining remuneration for the year, the committee has given consideration 
to the requirements of the QCA Corporate Governance Code.  Full details of the company's corporate governance review 
are on https://www.gfinityplc.com/investors/corporate-governance/ 
 
Remuneration policy 
 
The remuneration of Executive Directors is determined by the committee and the remuneration of Non- Executive 
Directors is approved by the full board of directors. The remuneration of the Chairman is determined by the Independent 
Non-Executive Director. 
 
The remuneration packages of Executive Directors comprise the following elements: 
 
Basic salary and benefits 
 
Basic salaries for Executive Directors are reviewed annually and take into account individual performance, market 
practice and the financial position of the Company. The Executive Directors are currently towards the low end of the 
market rate for their respective roles and relative to the experience of the individuals in question. Executive Directors 
are eligible for pension contributions and participation in the Company’s health insurance and life assurance schemes. 
 
The Executive Directors waived their right to any cash entitlement for the year. 
 
Annual bonuses 
 
Bonuses awarded to Executive Directors are included in the Directors’ Emoluments table in the Direct Remuneration 
Report below.  Bonuses form part of the overall remuneration of Executive Directors and are aligned to the achievement 
of financial and strategic milestones which are designed to promote long-term value for all shareholders.   
 
No bonuses were offered for the year. 
 
Share options 
 
The Company believes that share ownership by Executive Directors and employees strengthens the link between their 
personal interests and those of the Company and the shareholders. 
 
The Company has an executive share option scheme, which is designed to promote long-term improvement in the 
performance of the Company, sustained increase in shareholder value, and clear linkage between executive reward and 
the Company’s performance. 
 
All directors hold either shares or share options in the company. The board of Gfinity believes offering Non- Executive 
Directors share options in the Company at a price and level that aligns them with the interests of the wider shareholder 
base is in interests of all shareholders. The Board also believes it is an essential part of attracting high calibre individuals 
to the Board. 
 
Service contracts 
 
All Directors have Service Contracts.  
 
All Executive directors’ appointments are subject to six months’ notice on either side. 

Gfinity Plc 
 
 
19 
 
 
 
 
Governance 
 
All directors are subject to pre and post-termination restrictive covenants with the Company, including those relating to 
non-competition and non-solicitation of customers and staff. 
 
No compensation is payable for loss of office and all appointments may be terminated immediately if, among other things, 
a director is found to be in material breach of the terms of the appointment. 
 
Directors’ interests in shares 
 
The interests of the Directors at 30 June 2024 in the shares of the Company (including family members) were: 
 
  
Number of 
Ordinary 
Shares 
  
Percentage of 
issued share 
capital 
Neville Upton 
28,210,574 
  
0.83% 
David Halley 
81,346,667 
  
2.39% 
Hugo Charles Drayton 
8,266,666 
  
0.24% 
  
117,823,907 
  
3.47% 
 
Share Options 
 
Directors’ interests in options over the ordinary shares in the company were as follows: 
 
  
As at 30 
June 2023 
  
Options 
Granted 
  
Options 
Lapsed 
  
As at 30 
June 2024 
Neville Upton 
5,000,000 
  
   
91,773,808   
  
   
-   
  
96,773,808 
David Halley 
- 
271,922,393   
  
-   
  
271,922,393 
Hugo Charles Drayton 
4,000,000 
  
44,187,389   
  
-   
  
48,187,389 
Jonathan Hall 
9,000,000 
 
- 
 
9,000,000 
 
- 
  
18,000,000 
  
   
407,883,590   
  
   
9,000,000   
  
416,883,590 
 
The range of exercise prices for options held as directors are 0.06p to 1p for N Upton, 0.06p for D Halley and 0.06 to 
5p for H Drayton.   
 
Warrants 
 
Directors’ warrants over the ordinary shares in the company were as follows.  All warrants held by directors (including 
close family members) were granted in respect of investments made into the business as part of the fundraise in March 
and April 2022 and were granted on the same terms as those granted to other investors.  All director warrants have an 
exercise price of 0.225p. 
 
  
As at 30 
June 2023 
  
Warrants 
acquired 
  
Warrants 
Lapsed 
  
As at 30 
June 2024 
Neville Upton 
13,333,329 
  
- 
  
   
-   
  
   
13,333,329   
David Halley 
- 
 
- 
 
- 
 
- 
Hugo Charles Drayton 
6,666,666 
  
-   
  
-   
  
6,666,666   
  
19,999,995 
  
   
-   
  
   
-   
  
19,999,995   
 
 
 
 
 

Gfinity Plc 
 
 
20 
 
 
 
 
Governance 
 
Directors’ emoluments 
 
Emoluments of the directors for the year ended 30 June 2024 are shown below. 
 
 
  
  
Year to 30 June 2024 
  
Year to 30 June 
2023 
  
  
  
  
  
  
  
  
  
  
  
Salary & 
Fees 
Bonus 
Pension 
Benefits 
Total 
Remuneration 
  
Total 
Remuneration 
Neville Upton 
  
- 
- 
- 
3,445 
3,445 
  
91,669 
David Halley 
  
- 
- 
- 
- 
- 
  
- 
Hugo Drayton 
  
- 
- 
- 
- 
- 
  
84,000 
Jonathan Hall 
 
- 
- 
- 
- 
- 
 
161,483 
Leonard Rinaldi 
 
- 
- 
- 
- 
- 
 
35,000 
John Clarke 
 
- 
- 
- 
- 
- 
 
223,627 
  
  
- 
- 
- 
3,445 
3,445 
  
595,779 
 
 
Neville Upton and Hugo Drayton waived their contractual entitlement to director fees in the year. 
Leonard Rinaldi and John Clarke retired as directors in the year to 30 June 2023. 
 
The total share option vesting charges in the year in respect of directors was £57,635.  
Benefits relate to medical insurance benefit. 
 
Significant shareholders over 3% notified to the company as at 30th June 2024 were: 
 
• 
Robert Keith – 25.43% 
 
Board changes 
  
The following Board changes occurred: 
 
• 
Jon Hall resigned from the board on 09 August 2023 
• 
David Halley appointed to the board on 23 August 2023 
 
This report was approved by the board and signed on its behalf. 
 
 
Neville Upton 
Chairman 
10 January 2025 

Gfinity Plc 
 
 
21 
 
 
 
 
Governance 
 
Directors’ Report 
 
The directors present their annual report on the affairs of the Group and Company, together with the financial statements 
and auditor’s report, for the year ended 30 June 2024. 
 
Principal activities 
 
Gfinity is a leading media business operating in the digital media sector.  
 
Gfinity Digital Media is a network of owned websites and related social platforms, delivering news and content relevant 
to gamers and their lifestyles. 
 
Future development 
 
Our development objectives for 2023–24 and beyond are disclosed in the Strategic Report. 
 
Capital structure 
 
The capital structure is intended to ensure and maintain strong credit ratings and healthy capital ratios, to support the 
Company’s business and maximise shareholder value. It includes the monitoring of cash balances, available bank 
facilities and cash flows. 
 
No changes were made to these objectives, policies or processes during the year ended 30 June 2024. 
 
Results and dividends 
 
The consolidated income statement is set out on page 31. 
 
The Group’s loss after taxation amounted to £594k (2023: loss of £10.3m). 
 
The directors do not recommend the payment of a dividend for the year ended 30 June 2024. 
 
Events since the balance sheet date 
 
The Company has signed a non-binding MOU to license Connected IQ. 
The Company completed £150,000 raise through an equity and loan note placement. 
Further information is provided in Note 26 
 
Research and development 
 
The Company undertakes development activities which involve a planned investment in the building and enhancement 
of Gfinity products. Development expenditure is capitalised as an intangible asset if the development costs can be 
measured reliably, and it is anticipated that the product being built will be completed and will generate future economic 
benefits in the form of cash flows to the Company. Further information on development activities are provided in the 
Strategic Report. 
 
Political Donations 
 
The group did not make any political donations during the year. (2023: nil) 
 
Payment Practices 
 
The group’s policy in relation to suppliers is to fix terms of payment when agreeing contracts and to abide by those 
agreed terms. The group does not follow and code or statement on payment policy. 
 
 
 

Gfinity Plc 
 
 
22 
 
 
 
Governance 
 
 
Financial Instruments 
 
Details of the group’s use of financial instruments and policies for managing risks arising from that use are given in 
note 21.  
 
Share issues and treasury shares 
 
Details of shares issued in the year are in note 19. The company has not acquired any of its own shares in that period. 
 
Greenhouse Gas emissions 
 
The company has no physical operations or premises.  Consequently, it consumed less than 40,000 kWh of energy 
during the year and so a detailed reports on emissions is not presented.   
 
Risk Management 
 
Information on Gfinity’s approach to risk management is provided within the Principal Risks and Uncertainties section of 
this report. 
 
Directors 
 
 
 
The following directors held office as indicated below for the year ended 30 June 2024 and up to the date of signing 
the consolidated financial statements except where otherwise shown. 
 
Neville Upton – Chairman 
David Halley – Chief Executive Officer (appointed on 23 August 2023) 
Hugo Drayton – Independent Non-Executive Director 
Jonathan Hall – Chief Finance and Operations Officer (resigned 9 August 2023) 
 
Directors’ indemnities 
 
The Company has made qualifying third-party indemnity provisions for the benefit of its directors, which were made 
during the year and remain in force at the date of this report. 
 
 

Gfinity Plc 
 
 
23 
 
 
 
Governance 
 
Going Concern 
 
As explained in the Chairman’s Report and the Chief Executive Officer’s Report, it has been a difficult year for the 
Group and Company as it transitioned away from esports solutions and software development to a pure play Digital 
Media company. 
 
At year end the Group held cash balances of £23,155 (2023: £270,476) and reported net current assets of £53,610 (2023: 
net current liabilities £384,065) 
 
At the time of issuing these Financial Statements, this restructuring is largely complete, and the Group and Company 
has reduced its overhead base to support and develop its Digital Media assets and the Directors firmly believe that the 
steps taken will lead to profitability in the short term. In support of this, no cash remuneration was paid to Directors in 
the year since all cash entitlements were waived. 
 
The Directors have prepared a base case cashflow forecast through to 31 January 2026, which assumes certain growth 
targets are met. 
 
The Directors believe that the growth targets are reasonable and attainable, and in view of this, the Directors are 
confident that the Group and Company have adequate resources to continue to operate for at least twelve months from 
the date of approval of these Financial Statements and have, therefore, continued to adopt the going concern basis in 
preparing the Directors’ Report and Financial Statements. 
 
However, the Directors recognise that achievement of the growth targets are subject to external factors outside of their 
control and so they have also prepared a severe but plausible cashflow projection to assess cashflows in such a scenario.  
Should the forecast growth of the Group and Company be not forthcoming or be slower than anticipated, the Group and 
Company will need to secure additional funding in the period to 31 January 2026. 
 
The Group is exposed to any unexpected short term cash requirements or liquidity issues if trading revenues are lower 
than forecast. The Group notes a letter of support issued by a Director, which, although there is no expectation in the 
base case model for it to be called up, the Board considers it to be sufficient to address any plausible cash shortfall in 
the review period. 
 
The Group and Company continues to enjoy the support of its major shareholders, and should further funding be 
necessary, the Directors believe that this support will continue. On this basis, the Directors consider that it is appropriate 
that the going concern basis is applied in the preparation of these Financial Statements. 
 
However, whilst the Directors are confident of continuing to raise additional funds as needed to finance the business in 
accordance with its Digital Media and Connected IQ strategy, they nevertheless recognise that a material uncertainty 
exists which might cast doubt over the Group and Company’s ability to continue to realise its assets and discharge its 
liabilities as they fall due in the normal course of the business and therefore its ability to continue to operate as a going 
concern. 

Gfinity Plc 
 
 
24 
 
 
 
 
 
Governance 
 
Statement of Directors’ Responsibilities 
 
The directors are responsible for preparing the annual report and the financial statements in accordance with applicable 
law and regulations. Company law requires the directors to prepare financial statements for each financial year. Under 
that law the directors have elected to prepare company financial statements in accordance with UK-adopted International 
Financial Reporting Standards (“IFRSs”). 
 
Under company law the directors must not approve the financial statements unless they are satisfied that they give a true 
and fair view of the state of affairs of the Company and of the profit or loss of the Company for the period. The directors 
are also required to prepare financial statements in accordance with the rules of the London Stock Exchange for 
companies trading securities on AIM. In preparing these financial statements, the directors are required to: 
 
• 
present fairly the financial position, financial performance and cashflows of the Company; 
• 
select suitable accounting policies in accordance with IAS 8 Accounting Policies, Changes in 
Accounting Estimates and Errors and then apply them consistently; 
• 
make judgements and estimates that are reasonable and prudent; 
• 
state whether applicable IFRSs have been followed, subject to any material departures disclosed and explained 
in the financial statements; and 
• 
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the 
Company will continue in business. 
 
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and 
enable them to ensure that the financial statements comply with the Companies Act 2006. 
 
They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities. 
 
The directors are responsible for ensuring the annual report and the financial statements are made available on the 
corporate website. Financial statements are published on the Company’s website in accordance with legislation in the 
United Kingdom governing the preparation and dissemination of financial statements, which may vary from legislation 
in other jurisdictions. The directors are responsible for the maintenance and integrity of the corporate and financial 
information included on the Company’s website. 
 
Auditors 
Each of the persons who is a director at the date of approval of this annual report confirms that: 
• 
so far as the director is aware, there is no relevant audit information of which the Company’s auditors 
are unaware; and 
• 
the director has taken all the steps that he/she ought to have taken as a director in order to make himself/herself 
aware of any relevant audit information and to establish that the Company’s auditors are aware of that 
information. 
 
This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the Companies 
Act 2006. 
 
Gravita Audit Limited has expressed its willingness to continue in office as auditors and a resolution to reappoint them 
will be proposed at the forthcoming Annual General Meeting. 
  
 
By order of the board: 
Neville Upton  
Chairman 
10 January 2025 

Gfinity Plc 
 
25 
 
 
 
 
 
 
Independent Auditor’s Report to the Members of Gfinity Plc 
 
Opinion 
 
We have audited the financial statements of Gfinity Plc (‘the Company’) and its subsidiaries (together ‘the Group’) for 
the year ended 30 June 2024 which comprise the Group Statement of Profit or Loss, the Group Statement of 
Comprehensive Income, the Group Statement of Financial Position, the Company Statement of Financial Position, the 
Group Statement of Changes in Equity, the Company Statement of Changes in Equity, the Group Statement of Cash 
Flows, the Company Statement of Cash Flows and Notes to the Financial Statements, including a summary of significant 
accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and 
UK-adopted International Accounting Standards. 
 
In our opinion: 
• 
the financial statements give a true and fair view of the state of the Group’s and of the Company’s affairs as at 
30 June 2024 and of the Group’s loss for the year then ended; 
 
• 
the Group financial statements have been properly prepared in accordance with UK-adopted International 
Accounting Standards (IFRS);  
 
• 
the Company financial statements have been properly prepared in accordance with UK-adopted International 
Accounting Standards (IFRS) as applied in accordance with the Companies Act 2006; and  
 
• 
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 
 
Basis for opinion 
 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the 
financial statements section of our report. We are independent of the Group in accordance with the ethical requirements 
that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to 
listed entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe 
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 
 
Material uncertainty related to going concern 
 
We draw attention to Note 2 of the financial statements, which indicates that the Board have concluded that a material 
uncertainty exists in respect of the going concern status of the business.  Whilst the Board have prepared a base case cash 
flow forecast under which the business requires no additional funding in the period to 31 January 2026, the Board 
recognise that the attainment of the business plan is subject to factors outside their control and that in a severe but plausible 
scenario the Group and Company will need to seek additional external funding to continue to meet liabilities as they fall 
due.  Whilst management are confident of securing such funding, there is inherent uncertainty until such time as such 
funding is secured.  As stated in Note 2, these events or conditions, along with other matters set out in Note 2, indicate 
that a material uncertainty exists that may cast significant doubt on the Group and Company’s ability to continue as a 
going concern. Our opinion is not modified in respect of this matter. 
 
We identified going concern as a key audit matter based on our assessment of the significance of the risk and effect on 
our audit strategy. 
 
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate.  
 
Our evaluation of the directors’ assessment of the Group and the Company's ability to continue to adopt the following 
going concern basis of accounting included: 
 
• 
obtaining and reviewing the directors’ base case cash flow forecasts to 31 January 2026 against our 
understanding of the business, including considering the uncertainties associated with a projection of the Group’s 
current and future trading prospects; 

Gfinity Plc 
 
26 
 
• 
assessing of the reliability of forecasts by reference to historic budgeting and verifying the actual cash balance 
as a starting point; 
• 
testing the clerical accuracy of management’s forecast;  
• 
challenging management’s key forecast assumptions and inputs including reviewing the forecast website traffic 
and key revenue metrics;  
• 
reviewing the latest management accounts to gauge recent financial performance; 
• 
performing sensitivity analysis on the cash flow forecasts prepared by the directors to assess potential cash 
requirements in a range of scenarios;  
• 
comparing recent expenses in the management accounts to the forecast to assess the reasonableness of the 
expected cash requirement;  
• 
reviewing a support letter issued by a director along with evidence of the ability to provide support if required; 
• 
considering the Group’s historic ability to raise funds and other sources of funding which might realistically be 
available to the Group if required; and 
• 
considering the appropriateness of disclosures in relation to going concern in the financial statements. 
 
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant 
sections of this report.   
 
An overview of the scope of our audit 
 
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial 
statements. In particular, we looked at where the Directors made subjective judgments, for example in respect of 
significant accounting estimates that involved making assumptions and considering future events that are inherently 
uncertain. As in all of our audits we also addressed the risk of management override of internal controls, including 
evaluating whether there was evidence of bias by the Directors that represented a risk of material misstatement due to 
fraud.  
 
How we tailored the audit scope  
 
We tailored the scope of our audit to ensure that we performed sufficient audit work to be able to give an opinion on the 
financial statements as a whole, taking into account the structure of the Group, its accounting processes, its internal 
controls and the industry in which it operates.  We performed a full scope audit of the Company and targeted procedures 
on certain subsidiaries. 
 
Key audit matters 
 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether 
or not due to fraud) we identified, including those which had the greatest effect on: the overall audit strategy, the allocation 
of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context 
of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. 
 
In addition to the matter described in the “Material uncertainty related to going concern” section above, we have 
determined the matters below to be the key audit matters to be communicated in our report. 

Gfinity Plc 
 
27 
 
Key Audit Matter 
How our audit addressed the Key Audit 
Matter 
Impairment of goodwill and intangible 
assets 
 
At 30 June 2024, the Group held goodwill 
with a carrying value of £310,943 (2023: 
£495,288) and other intangible assets of £nil 
(2023: £415,155) arising from acquisitions 
of businesses in earlier accounting periods.   
 
In line with IAS 36, management performed 
an annual impairment test on goodwill to 
identify the recoverable amount.  The 
recoverable amount was assessed by 
reference to a revenue multiple which 
management believe to reflect the market 
assessment of value in the digital media 
sector.  
 
Management test goodwill at the Cash 
Generating Unit (“CGU”) level which is 
considered to be at the level of each acquired 
businesses, since these all continue to create 
separately identifiable cash flows. 
 
As a result of the impairment tests, a total 
impairment expense of £284,410 was 
recognised in the year. 
 
We identified the impairment of goodwill 
and intangibles as a key audit matter because 
these assets are material to the Group and the 
estimation of the recoverable amount 
involves a significant degree of management 
judgement and therefore is subject to an 
inherent risk of material error. 
Our audit procedures included: 
 
• 
assessing the appropriateness of the 
revenue multiple used by management 
by reference to external sources, recent 
transactions 
in 
the 
industry 
and 
observable ratios of similar listed 
companies; 
• 
reviewing the resulting net assets 
against the market capitalisation of the 
company; 
• 
reviewing the associated disclosures for 
accuracy and completeness; 
• 
considering the sensitivity of the 
revenue multiple applied; 
• 
considering the appropriateness of the 
revenue figures to which the multiple 
was applied; 
• 
evaluating 
the 
consistency 
appropriateness 
of 
management’s 
identification of CGUs; and 
• 
reviewing the allocation of impairments 
between goodwill and intangible assets 
within a single CGU for compliance 
with IAS 36. 
 
Based on the procedures performed, we noted no 
material misstatement in the carrying value of 
goodwill or intangible assets or material 
deficiency in the disclosures provided. 
 
Our application of materiality 
 
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, 
timing and extent of our audit procedures on the individual financial statement line items and disclosures and in 
evaluating the effect of misstatements, both individually and in aggregate on the financial statements as a whole.  
Based on our professional judgment, we determined materiality for the financial statements as a whole as follows: 
 
 
Group 
Company 
Overall materiality 
£47,000 
£36,000 
How we determined it 
Based on 2.5% of revenue. 
Rationale 
for 
benchmark applied 
We consider revenue to be the key metric reviewed by users of the 
financial statements to understand and assess the performance of the 
business. 
 

Gfinity Plc 
 
28 
 
We set performance materiality at an amount less than materiality for the financial statements as a whole to reduce to an 
appropriately low level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality 
for the financial statements as a whole. Performance materiality was set at £35,000 for the Group and £27,000 for the 
Company. 
 
We agreed with the Audit Committee that we would report to them misstatements identified during our audit for the 
Group and Company above £2,000 as well as misstatements below those amounts that, in our view, warranted reporting 
for qualitative reasons.  
 
Other information 
The directors are responsible for the other information. The other information comprises the information included in the 
annual report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements 
does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express 
any form of assurance conclusion thereon.  
 
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial statements, or our knowledge 
obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine whether there is a material misstatement in the financial 
statements or a material misstatement of the other information. If, based on the work we have performed, we conclude 
that there is a material misstatement of this other information, we are required to report that fact. We have nothing to 
report in this regard. 
 
Opinions on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit: 
• 
the information given in the strategic report and the directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial statements; and 
• 
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements. 
 
Matters on which we are required to report by exception 
In the light of the knowledge and understanding of the Group and Company and its environment obtained in the course 
of the audit, we have not identified material misstatements in the strategic report or the directors’ report. 
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion: 
• 
adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been 
received from branches not visited by us; or 
• 
the Company financial statements are not in agreement with the accounting records and returns; or 
• 
certain disclosures of directors’ remuneration specified by law are not made; or 
• 
we have not received all the information and explanations we require for our audit. 
 
Responsibilities of directors 
As explained more fully in the directors’ responsibilities statement set out on pages 24, the directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 
 
In preparing the financial statements, the directors are responsible for assessing the Group’s and the Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to liquidate the Group or the Company or to cease operations, or 
have no realistic alternative but to do so. 
 

Gfinity Plc 
 
29 
 
Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of these financial statements. 
 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line 
with our responsibilities, outlined above and on the Financial Reporting Council’s website, to detect material 
misstatements in respect of irregularities, including fraud.  
 
The extent to which our procedures are capable of detecting irregularities, including fraud 
Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud 
and non-compliance with laws and regulations, was as follows: 
• 
the senior statutory auditor ensured the engagement team collectively had the appropriate competence, 
capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;  
• 
we identified the laws and regulations applicable to the Group and Company through discussions with the 
Directors and from our commercial knowledge and experience of the sector; 
• 
we focused on specific laws and regulations which we considered may have a direct material effect on the 
financial statements or the operations of the Group and Company, including Companies Act 2006 and taxation 
legislation; 
• 
we assessed the extent of compliance with the laws and regulations identified above through making enquiries 
of management and inspecting legal correspondence; and  
• 
identified laws and regulations were communicated within the audit team regularly and the team remained alert 
to instances of non-compliance throughout the audit. 
 
We assessed the susceptibility of the group’s financial statements to material misstatement, including obtaining an 
understanding of how fraud might occur, by: 
 
• 
making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge 
of actual, suspected and alleged fraud; 
• 
considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.  
 
To address the risk of fraud through management bias and override of controls, we: 
 
• 
performed analytical procedures to identify any unusual or unexpected relationships;  
• 
tested journal entries to identify unusual transactions; 
• 
assessed whether judgements and assumptions made in determining the accounting estimates set out in Note 3 
of the financial statements were indicative of potential bias; 
• 
investigated the rationale behind significant or unusual transactions. 
 
In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which 
included, but were not limited to: 
 
• 
agreeing financial statement disclosures to underlying supporting documentation;  
• 
reading the minutes of meetings of those charged with governance; 
• 
enquiring of management as to actual and potential litigation and claims; 
• 
reviewing correspondence with HMRC and the Group’s legal advisors. 
 
There are inherent limitations in our audit procedures described above. The more removed the laws and regulations are 
from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also 
limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and 
other management and the inspection of regulatory and legal correspondence, if any. 
 

Gfinity Plc 
 
30 
 
Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve 
deliberate concealment or collusion.  
 
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 
 
Use of our report 
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the Group’s members those matters we are 
required to state to them in an Auditor's report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the Group and the Group's members as a body, for our audit work, 
for this report, or for the opinions we have formed. 
 
 
 
 
 
Joseph Brewer 
(Senior Statutory Auditor) 
 
For and on behalf of  
Gravita Audit Limited (Statutory Auditor) 
 
Aldgate Tower 
2 Leman Street 
London 
E1 8FA 
 
10 January 2025 
 

Gfinity Plc 
 
31 
 
Group Statement of Profit or Loss 
For the ended 30 June 2024 
 
 
Notes 
Year to 30 
June 2024 
Year to 30  
June 2023 
Continuing Operations 
£ 
£ 
Revenue 
4 
1,895,029 
        2,190,216   
Cost of Sales 
(844,951) 
           (953,905) 
Gross profit 
1,050,078 
           1,236,311 
  
 
  
Administration expenses 
6 
(2,054,057) 
(3,788,329) 
Operating Loss from trading activities * 
(1,003,979) 
(2,552,018) 
  
 
  
Impairment charge 
(284,408) 
(5,984,171) 
Re-assessment of Deferred Consideration 
24,541 
            931,311 
Loss arising on loss of control of a subsidiary 
5 
- 
(548,761) 
Gain on disposal of Athlos and Esports division 
5 
275,011 
- 
Net finance costs 
8 
(438) 
(25,976) 
 
 
 
 
  
 
  
Loss on ordinary activities before taxation 
(989,273) 
(8,179,615) 
Taxation 
9 
394,831 
           974,876 
Loss from continuing operations 
(594,442) 
(7,204,739) 
  
 
  
Loss on discontinued operations, net of tax 
10 
- 
(3,050,097) 
  
 
  
Loss for the year 
(594,442) 
(10,254,836) 
  
 
  
Earnings per share – Continuing operations 
11 
(0.02) 
(0.42) 
 (Pence – Basic and Diluted) 
  
 
 
 
* Operating Loss from trading activities is the Operating Loss for the year before impairment, movements on 
deferred consideration, and loss on the loss of control of a subsidiary 
 
 
 
 

Gfinity Plc 
 
32 
 
Group Statement of Comprehensive Income 
 
 
 
 
 
 
 
 
 
 
 
             
 
Year to 30 
June 2024  
Year to 30 
June 2023 
 
£ 
 
£ 
 
 
 
 
Loss for the Period 
 
(594,442) 
 
(10,254,836) 
 
 
 
 
Items that may subsequently be reclassified to profit or loss 
 
 
 
 
 
 
 
 
 
 
 
 
 
Foreign exchange profit / (loss) on retranslation of foreign 
subsidiaries 
 
8,916 
 
- 
 
 
 
 
 
Other Comprehensive Income for the period 
 
8,916 
 
- 
 
 
  
 
  
 
 
 
 
 
Loss and total comprehensive income for the period 
 
(585,526) 
 
(10,254,836)  
 
  
 
  
 
 

Gfinity Plc 
 
33 
 
Group Statement of Financial Position 
As at June 2024 
 
 
 
 
 
 
 
 
 
 
  
Notes 
30-Jun-24 
30-Jun-23 
  
£ 
£ 
NON-CURRENT ASSETS 
  
  
  
  
Property, plant and equipment 
12 
  
400 
  
         14,757 
Goodwill 
13 
  
310,943 
  
       495,288 
Intangible fixed assets 
14 
  
- 
  
       415,155 
  
  
311,343 
  
       925,200 
CURRENT ASSETS 
  
 
  
  
Trade and other receivables 
16 
  
363,484 
  
        644,540 
Cash and cash equivalents 
17 
  
23,155 
  
        270,476 
  
  
386,640 
  
        915,016 
  
  
 
  
  
TOTAL ASSETS 
  
697,983 
  
     1,840,216 
  
  
 
  
  
EQUITY AND LIABILITIES 
  
 
  
  
Equity  
  
 
  
  
Share capital 
19 
  
2,724,030 
 
     2,649,030 
Share premium account 
  
55,661,077 
 
   55,367,959 
Other reserves 
  
398,895 
 
        423,613 
Retained earnings 
  
(58,419,049) 
 
   (57,989,529) 
Non-controlling interest 
  
-  
 
                   3 
Total equity 
  
364,953 
  
       451,076 
  
  
 
  
  
NON-CURRENT LIABILITIES 
  
 
  
  
Other Payables 
20 
  
- 
  
      17,669 
Deferred Tax Liabilities 
18 
  
- 
  
         72,390 
  
  
 
  
  
CURRENT LIABILITIES 
  
 
  
  
Trade and other payables 
20 
  
240,390 
  
     1,060,794 
Provisions 
25 
 
92,640 
 
238,287 
Total liabilities 
  
333,030 
  
     1,389,140 
  
  
 
  
  
TOTAL EQUITY AND LIABILITIES 
  
697,983 
  
    1,840,216 
 
 
 

Gfinity Plc 
 
34 
 
 
Group Statement of Financial Position  
as at 30 June 2024 
 
The notes on pages 41 to 66 form an integral part of these financial statements. 
 
Registered number: 08232509 
 
Signed on behalf of the board on 10 January 2025: 
 
 
 
 
 
 
 
 
 
David Halley 
Neville Upton 
Chief Executive Officer 
Non-Executive Chairman 

Gfinity Plc 
35 
 
Company Statement of Financial Position 
As at 30 June 2024 
    
  
Notes 
  
30-Jun-24 
  
30-Jun-23 
  
 
  
£ 
  
£ 
NON-CURRENT ASSETS 
 
  
 
  
 
Property, plant and equipment 
12 
  
- 
13,162 
Goodwill 
13 
  
310,943   
495,289 
Intangible fixed assets 
14 
  
-   
125,594 
Investment in subsidiaries 
  
15 
 
-   
 
139,146 
Investment in associate 
5 
  
15   
  
  5 
TOTAL NON-CURRENT ASSETS 
 
  
310,958   
  
773,196 
 
 
  
 
  
 
 
 
  
 
  
 
CURRENT ASSETS 
 
  
 
  
 
Trade and other receivables 
16 
  
346,841   
  
531,365 
Cash and cash equivalents 
17 
  
13,742   
  
71,255 
TOTAL CURRENT ASSETS 
 
  
360,583   
  
602,620 
 
 
  
 
  
 
TOTAL ASSETS 
 
  
671,541   
 
1,375,816 
 
 
  
 
  
 
EQUITY AND LIABILITIES 
 
  
 
  
 
 
 
  
 
  
 
 
 
  
 
  
 
Equity  
 
  
 
  
 
Share capital 
19 
  
2,724,030   
  
2,649,030 
Share premium account 
 
  
55,661,077   
  
55,367,959 
Other reserves 
 
  
411,937   
423,613 
Retained earnings 
 
  
(59,028,996) 
  
(58,779,718) 
 
 
  
 
  
 
Total equity 
 
  
(231,952) 
  
(339,116) 
 
  
 
  
 
 
 
  
 
  
 
NON-CURRENT LIABILITIES 
 
  
 
  
 
Other payables 
21 
  
-   
  
17,669 
Deferred tax liabilities 
19 
  
-   
  
- 
 
 
  
 
  
 
 
 
  
 
  
 
CURRENT LIABILITIES 
 
  
 
  
 
Trade and other payables 
21  
  
810,852 
  
1,459,026 
Provisions 
26 
  
92,640   
  
238,237 
Total liabilities 
 
  
903,492   
  
1,714,932 
 
 
  
 
  
 
 
 
  
 
  
 
TOTAL EQUITY AND LIABILITIES 
 
  
671,541 
 
1,375,816 
  
 
  
  
  
 

 
 
 
 
Gfinity plc 
36 
 
Company Statement of Financial Position (continued) 
As at 30 June 2024 
 
 
The notes on pages 41 to 66 form an integral part of these financial statements. 
As permitted by Section 408 of the Companies Act 2006, the profit and loss account of the Company is not presented as 
part of these financial statements. The parent Company’s loss for the year amounts to £392,242 (2023: £11,569,812).  
 
Registered number: 08232509 
 
Signed on behalf of the board on 10 January 2025: 
 
 
 
 
 
 
 
 
 
 
David Halley 
Neville Upton 
Chief Executive Officer 
Non-Executive Chairman 
 
 

Gfinity plc  
 
37 
 
 
Group Statement of Changes in Equity 
As at 30 June 2024 
 
 
  
Ordinary 
shares 
Share 
premium 
Share 
option 
reserve 
Retained 
earnings 
NCI 
Forex 
Total equity 
 
£ 
£ 
£ 
£ 
£ 
£ 
£ 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
At 30 June 2022 
1,315,697 
54,858,008 
  3,728,622 
(51,113,657) 
3 
(21,958) 
    8,766,715 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
Loss for the 
period 
 - 
 - 
 - 
(10,254,836) 
 - 
 - 
  
(10,254,836) 
Other 
comprehensive 
income 
 - 
 - 
 - 
- 
 - 
- 
- 
Total 
comprehensive 
income 
 - 
 - 
 - 
(10,254,836) 
 
- 
  
- 
(10,254,836) 
 
 
 
 
 
 
 
 
Proceeds of 
shares issued 
1,333,333 
666,667 
 - 
 - 
 - 
 - 
   2,000,000 
Share Issue Costs 
 - 
 (156,716) 
44,010 
 - 
 - 
 - 
 (112,706) 
Share options 
expensed 
 - 
 - 
         51,903 
 - 
 - 
 - 
        51,903 
 
 
 
   
 
 
 
 
Release to 
Retained 
Earnings 
 - 
 - 
 (3,400,992) 
 3,400,992 
 - 
 - 
               - 
Total 
transactions 
with owners, 
recognised 
directly in equity 
1,333,333 
     509,951 
(3,305,079) 
 (6,853,844) 
- 
- 
   8,315,639 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At June 2023 
 2,649,030 
55,367,959 
       423,543 
(57,967,501) 
3 
(21,958) 
     451,076 
 
 
 
 
 
 
 
 
Loss for the 
period 
 - 
 - 
 - 
(594,442) 
 - 
- 
(594,442) 
Other 
comprehensive 
income 
 - 
 - 
 - 
- 
 - 
8,916 
8,916 
Total 
comprehensive 
income 
 - 
 - 
 - 
(594,442) 
- 
8,916 
(585,526) 
 
 
 
 
 
 
 
 
Proceeds of 
shares issued 
75,000 
375,000 
 - 
 - 
- 
 - 
   450,000 
Share Issue Costs 
 - 
(81,882) 
60,488 
 - 
 - 
 - 
(21,394) 
Share options 
expensed 
 - 
 - 
70,800 
 - 
 - 
 - 
70,800 
Disposal of NCI 
- 
- 
- 
- 
(3) 
- 
(3) 
 
 
 
   
 
 
 
 
Release to 
Retained 
Earnings 
 - 
 - 
(142,894) 
142,894 
 - 
 - 
               - 
Total 
transactions 
with owners, 
recognised 
directly in equity 
75,000 
293,118 
(11,606) 
(451,548) 
(3) 
8,916 
86,123 
 
At 30 June 2024 
2,724,030 
55,661,077 
411,937 
(58,419,049) 
- 
(13,042) 
364,953 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
"Ordinary shares" represents the nominal value of issued share capital. 
"Share premium" represents the proceeds on issue of shares in excess of nominal value, less directly attributable issue costs. 
"Share option reserve" represents the fair value of share based payments that are in issue at the reporting date. 
"Retained earnings" represents the cumulative profits and losses of the business. 
"NCI" represents the cumulative profit and losses attributable to minority shareholders of subsidiaries 
"Forex" represents the cumulative effect of retranslating the results of foreign operations into the presentation currency.

Gfinity plc 
 
38 
 
 
Company Statement of Changes in Equity 
As at 30 June 2024 
 
 
Ordinary 
shares 
Share premium 
Share option 
reserve 
Accumulated 
Deficit 
Total equity 
£ 
£ 
£ 
£ 
£ 
At 30 June 2022 - 
restated 
1,315,697 
    54,858,008 
    3,728,622 
(50,588,868) 
9,313,459 
 
 
 
 
 
 
Loss for the period 
- 
- 
- 
(11,569,814) 
(11,569,814) 
Other 
Comprehensive 
Income 
- 
- 
- 
                       -   
                       -   
Total 
comprehensive 
income 
                   -   
- 
                  - 
(11,569,814) 
(11,569,814) 
 
  
  
  
 
  
Proceeds of Shares 
Issued 
1,333,333 
         666,667 
- 
- 
      2,000,000 
Share issue costs 
-   
      (156,716) 
44,010 
- 
(112,706) 
Share options 
expensed 
-   
-   
           29,945 
                  -   
           29,945 
Release to Retained 
Earnings 
-  
-  
(3,378,964) 
      3,378,964 
- 
 
  
  
  
  
  
Total transactions 
with owners, 
recognised directly 
in equity 
1,333,333 
         509,951 
(3,305,009) 
      3,378,964 
      1,917,239 
At 30 June 2023 
2,649,030 
    55,367,959 
         423,613 
   (58,779,718) 
   (339,116) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loss for the period 
- 
- 
- 
(392,242) 
(392,242) 
Other 
Comprehensive 
Income 
- 
- 
- 
                       -   
                       -   
Total 
comprehensive 
income 
                   -   
- 
                  - 
(392,242) 
(392,242) 
 
  
  
  
 
  
Proceeds of Shares 
Issued 
75,000 
375,000 
- 
- 
450,000 
Share issue costs 
 - 
(81,882) 
60,488 
- 
(21,394) 
Share options 
expensed 
-   
-   
70,800 
                  -   
          70,800 
Release to Retained 
Earnings 
-  
-  
(142,964) 
142,964 
- 
Total transactions 
with owners, 
recognised directly 
in equity 
75,000 
293,118 
(11,676) 
(249,278) 
107,164   
At 30 June 2024 
2,724,030 
    55,661,077 
         411,937 
   (59,028,996) 
   (231,952) 

Gfinity Plc 
39 
 
Group Statement of Cash Flows 
   As at 30 June 2024 
 
  
2024 
2023 
Operating 
£ 
£ 
Loss for the year 
(585,525) 
(10,254,837) 
Adjustments for: 
 
  
Depreciation 
14,357 
                  33,254 
Amortisation 
315,091 
             1,846,164 
Impairment of assets 
284,408 
             5,984,171 
Gain on disposal of fixed assets 
- 
(112,808) 
Gain on disposal of associate and eSports division 
(275,000) 
- 
Finance income 
(153) 
(885) 
Finance costs 
591   
77,691 
Share based payments 
70,800   
29,945 
Increase/(Decrease) in credit loss provision 
(48,000) 
                   51,494 
Re-evaluation of contingent consideration 
(24,541) 
(931,311) 
Loss on loss of control of subsidiary 
- 
                 548,761 
Increase/(Decrease) in provisions 
(145,647) 
                 238,287 
Current and deferred tax credit 
(211,390) 
(974,876) 
Total 
(605,008) 
(3,464,950) 
 
 
 
Decrease in receivables 
233,055 
              1,324,353 
Decrease in payables excluding contingent consideration 
(813,518) 
(907,062) 
Tax credit recovered 
139,000 
                109,732 
Net operating outflow 
(950,471) 
(2,937,927) 
 
 
Investing 
 
 
Interest received 
152 
                       885 
PPE additions 
- 
(3,498) 
Intangible additions 
(15) 
- 
Payment of deferred/contingent consideration 
- 
(1,031,307) 
Proceeds on disposal of associate and eSports division 
275,000 
- 
Net proceeds on disposal of assets 
- 
213,668 
Cash generated by/(used in) investing activities 
275,137 
(820,252) 
  
  
 Financing 
  
  
Interest paid 
(591) 
- 
Net proceeds on issue of shares 
428,604 
              1,887,294 
Cash generated by financing activities 
428,013 
              1,887,294 
  
  
 
Net decrease in cash 
(247,321) 
(1,870,885) 
Cash at the start of the year 
270,476   
2,141,361 
Cash at the end of the year 
23,155   
270,476 
Net decrease in cash 
(247,321) 
(1,870,885) 
 
There were no investing or financing cash flows for discontinued operations. The net cash outflow on operating activities for discontinued 
operations was £nil (2023: £2,166,061). 

Gfinity Plc 
40 
 
Company Statement of Cash Flows 
As at 30 June 2024 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2024 
2023 
  
£ 
£ 
Operating 
  
  
  
  
  
Loss for the year 
(392,242) 
(11,569,814) 
Adjustments for: 
  
 
Depreciation 
13,162   
34,657 
Amortisation 
125,594   
378,515 
Impairment of assets 
323,484   
7,716,918 
Gain on disposal of fixed assets 
- 
(112,808) 
Gain on disposal of associate and eSports division 
(275,002)   
- 
Finance income 
- 
(885) 
Finance costs 
591   
77,691 
Share based payments 
70,800   
29,945 
Increase in credit loss provision 
(48,000)   
187,815 
Re-evaluation of contingent consideration 
(24,541) 
(931,311) 
Loss on disposal of intangible asset 
-   
548,761 
Increase in provisions 
(145,597)   
238,287 
Current and deferred tax credit 
(139,000)   
234 
Total 
(490,751) 
(3,401,995) 
 
 
 
Decrease in receivables 
232,524 
           1,349,466 
Decrease in payables excluding contingent consideration 
(517,842) 
(597,442) 
Tax credit recovered 
139,000   
109,732 
Net operating outflow 
(637,069) 
(2,540,239) 
  
  
 
Investing 
  
 
  
  
 
Interest received 
3   
885 
PPE additions 
- 
(3,498) 
Payment of deferred/contingent consideration 
- 
(495,416) 
Proceeds on disposal of associate and eSports division 
275,000   
- 
Net proceeds on disposal of assets 
 -   
213,668 
Net amounts advanced to subsidiaries 
(123,460) 
(352,718) 
Cash generated by/ (used in) investing activities 
151,543 
(637,079) 
  
  
 
Financing 
  
 
 
 
 
Interest paid  
(591) 
- 
Net proceeds on issue of shares 
428,604   
1,887,294 
Cash generated by financing activities 
428,013   
1,887,294 
  
  
 
Net decrease in cash 
(57,513) 
(1,290,024) 
  
  
 
Cash at the start of the year 
71,255   
1,361,279 
Cash at the end of the year 
13,742   
71,255 
Net decrease in cash 
(57,513) 
(1,290,024) 

Gfinity Plc 
41 
 
Notes to the Financial Statements 
 
1. 
GENERAL INFORMATION 
 
Gfinity plc (“the Company”) is a public company limited by shares incorporated in the United Kingdom under 
the Companies Act 2006, registered and domiciled in England and Wales and is AIM listed. The address of the 
registered office is given on page 1. The registered number of the company is 08232509. 
 
The functional and presentational currency is £ sterling because that is the currency of the primary economic 
environment in which the group operates. Foreign operations are included in accordance with the policies set 
out in note 2. Principal activities are discussed in the Strategic report. 
2. 
ACCOUNTING POLICIES 
Basis of preparation 
 
The Company has prepared the accounts on the basis of all applicable UK-adopted International Financial 
Reporting Standards (IFRS), including all International Accounting Standards (IAS), Standing Interpretations 
Committee (SIC) and the International Financial Reporting Interpretations Committee (IFRIC) interpretations 
issued by the International Accounting Standards Board (IASB), together with those parts of the Companies 
Act 2006 applicable to companies reporting under IFRS. 
 
The accounts have been prepared on the historical cost basis, unless otherwise stated below. The principal 
accounting policies, which have been consistently applied throughout the period presented, are set out below. 
 
The preparation of financial statements in conformity with IFRS requires the use of certain estimates. It also 
requires management to exercise its judgement in the process of applying the company’s accounting policies. 
Estimates and judgements are continually reviewed and are based on historical experience and other factors 
including expectations of future events that are believed to be reasonable under the circumstances. 
 
New and amended accounting standards effective during the year  
  
The following amended standards and interpretations were newly effective during the year:  
  
• 
Amendments to IAS 1 and IFRS Practice Statement 2: Disclosure of accounting policies  
• 
Amendments to IAS 8: Definition of accounting estimates  
• 
Amendments to IAS 12: Deferred Tax related to assets and liabilities arising from a single transaction  
  
The adoption of the standards and interpretations has not led to any changes to the Group’s accounting policies 
or had any other material impact on the financial position or performance of the Group.  
  
New standards, interpretations and amendments issued but not yet effective  
  
The following new accounting standards, amendments and interpretations to accounting standards have been 
issued but these are not mandatory for 30 June 2024 and they have not been adopted early by the Group:  
  
• 
Amendments to IAS 1: Classification of liabilities as current and non-current  
• 
Amendments to IAS 1: Amendment to Non-current liabilities with covenants 
• 
IFRS 18: Presentation and Disclosure in Financial Statements 
 
The Directors anticipate that the adoption of planned standards and interpretations in future periods will not 
have a material impact on the Group Financial Statements. 
 
 
 
 
 

Gfinity Plc 
42 
 
 
Going Concern 
 
As explained in the Chairman’s Report and the Chief Executive Officer’s Report, it has been a difficult year 
for the Group and Company as it transitioned away from esports solutions and software development to a pure 
play Digital Media company. 
 
At year end the Group held cash balances of £23,155 (2023: £270,476) and net current assets of £53,610 (2023: 
net current liabilities £384,065). 
 
At the time of issuing these Financial Statements, this restructuring is largely complete, and the Group and 
Company has reduced its overhead base to support and develop its Digital Media assets and the Directors firmly 
believe that the steps taken will lead to profitability in the short term. In support of this, no cash remuneration 
was paid to Directors in the year since all cash entitlements were waived. 
 
The Directors have prepared a base case cashflow forecast through to 31 January 2026, which assumes certain 
growth targets are met. 
 
The Directors believe that the growth targets are reasonable and attainable, and in view of this, the Directors 
are confident that the Group and Company have adequate resources to continue to operate for at least twelve 
months from the date of approval of these Financial Statements and have, therefore, continued to adopt the 
going concern basis in preparing the Directors’ Report and Financial Statements. 
 
However, the Directors recognise that achievement of the growth targets are subject to external factors outside 
of their control and so they have also prepared a severe but plausible cashflow projection to assess cashflows 
in such a scenario.  Should the forecast growth of the Group and Company be not forthcoming or be slower 
than anticipated, the Group and Company will need to secure additional funding in the period to 31 January 
2026. 
 
The Group is exposed to any unexpected short term cash requirements or liquidity issues if trading revenues 
are lower than forecast. The Group notes a letter of support issued by a Director, which, although there is no 
expectation in the base case model for it to be called up, the Board considers it to be sufficient to address any 
plausible cash shortfall in the review period. 
 
The Group and Company continues to enjoy the support of its major shareholders, and should further funding 
be necessary, the Directors believe that this support will continue. On this basis, the Directors consider that it 
is appropriate that the going concern basis is applied in the preparation of these Financial Statements. 
 
However, whilst the Directors are confident of continuing to raise additional funds as needed to finance the 
business in accordance with its Digital Media and Connected IQ strategy, they nevertheless recognise that a 
material uncertainty exists which might cast doubt over the Group and Company’s ability to continue to realise 
its assets and discharge its liabilities as they fall due in the normal course of the business and therefore its 
ability to continue to operate as a going concern. 
 
Basis of consolidation 
 
The Group accounts consolidate the results of the Company and all of its subsidiary undertakings drawn up to 
30 June each year. Subsidiary undertakings are those entities over which the Group has the control, which is 
where the Group has power over the investee, is exposed to variable returns from its involvement with the 
investee and where the Group has the ability to use its power over the investee to affect the amount of returns. 
The results of subsidiaries acquired or sold are consolidated for the periods from or to the date on which control 
passed. Acquisitions are accounted for under the acquisition method. 
 
Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess  of the 
cost of the business combination over the Group’s interest in the net fair value of the identifiable assets, 
liabilities and contingent liabilities recognised. If, after reassessment, the Group’s interest in the net fair value of 
the acquiree’s identifiable assets, liabilities and contingent liabilities exceeds the cost of the business 
combination, the excess is recognised immediately in profit or loss. 
 

Gfinity Plc 
43 
 
Where the Group assesses that it has significant influence over an investee, but not control, the investment is 
accounted for as an associate.  Associates are not consolidated but are equity accounted, and the group records 
its share of the associate's loss to the extent the cost less impairment of the investment in greater than nil. 
 
All intra group balances, transactions, income and expenses and profit and losses on transactions between the 
Company and its subsidiaries and between subsidiaries are eliminated. 
 
Goodwill 
 
Goodwill is initially recognised and measured as set out above. 
 
Goodwill is not amortised but is reviewed for impairment at least annually. For the purpose of impairment 
testing, goodwill is allocated to each of the Group’s cash-generating units (‘CGUs’) expected to benefit from 
the synergies of the combination. CGUs to which goodwill has been allocated are tested for impairment 
annually, or more frequently when there is an indication that the unit may be impaired. If the recoverable 
amount of the CGU is less than the carrying amount of the unit, the impairment loss is allocated first to reduce 
the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the 
basis of the carrying amount of each asset in the unit. An impairment loss recognised for goodwill is not 
reversed in a subsequent period. 
 
Investment in subsidiaries 
 
Investments in subsidiaries are held in the Company balance sheet at cost and reviewed annually for 
impairment. Where the Company acquires subsidiaries with contingent or deferred consideration, the initial 
estimate of the present value of future payments is included in the cost of the investment and any subsequent 
changes recorded through profit or loss.  
 
Revenue 
 
Revenue comprises the fair value of the consideration received or receivable for the sale of services in the 
normal course of the Group’s activities. Revenue is shown net of value added tax. 
 
To determine whether to recognise revenue, the Group follows a 5-step process:  
 
1. Identifying the contract with a customer. 
2. Identifying the performance obligations 
3. Determining the transaction price. 
4. Allocating the transaction price to the performance obligations. 
5. Recognising revenue when/as performance obligation(s) are satisfied. 
 
Revenue is recognised either at a point in time or over time, when (or as) the Group satisfies performance 
obligations by transferring the promised goods or services to its customers. The Group bases its estimates on 
historical results, taking into consideration the type of customer, the type of transaction and the specifics of 
each arrangement. 
 
Revenue comprises: 
 
• 
Partner programme delivery fees: Revenue recognised in line with the date at which work is performed. 
 
• 
Advertising revenues: Fees are earned based on the number of sessions where ads are displayed on the 
website. Revenue is recognised on a Revenue per mille (RPM) basis. 
 
• 
Consultancy Fees: Revenue is recognised in line with the profile of resources dedicated to the 
programme across the assignment duration. Such revenue is recognised over time based on an estimate 
of total costs incurred. 
 
 
 
 
 

Gfinity Plc 
44 
 
Foreign currencies 
 
Transactions in foreign currencies are recorded at the rates of exchange prevailing on the dates of the 
transactions. At each balance sheet date, monetary assets and liabilities that are denominated in foreign 
currencies are retranslated at the rates prevailing on the balance sheet date. 
 
Exchange differences arising on the settlement of monetary items, and on the retranslation of monetary items, 
are included in the income statement for the year. 
 
For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign 
operations are translated at exchange rates prevailing on the balance sheet date. Income and expense items are 
translated at the average exchange rates for the period, unless exchange rates fluctuate significantly during that 
period. Exchange differences arising from the translation of the Group’s foreign operations are recognised in 
other comprehensive income. 
 
Taxation 
 
The taxation expense represents the sum of the tax currently payable and deferred tax. 
 
The charge for current tax is based on the results for the period as adjusted for items that are non-assessable or 
disallowed. It is calculated using tax rates that have been enacted or substantively enacted by the balance sheet 
date. 
 
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of 
assets and liabilities in the financial statements and the corresponding tax bases used in the computations of 
taxable profit and is accounted for using the balance sheet liability method. 
 
Deferred tax liabilities are generally recognised for all taxable temporary differences, and deferred tax assets are 
recognised to the extent that it is probable that taxable profits will be available against which deductible 
temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference 
arises from goodwill (or any discount on acquisition) or from the initial recognition (other than in a business 
combination) of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting 
profit. 
 
The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that 
the directors do not have a high degree of certainty that sufficient taxable profits will be available in the 
medium-term to allow all or part of the asset to be recovered. 
 
Credits in respect of Research and Development activities are recognised upon receipt of payment from HMRC. 
 
Share based payments 
 
The Company provides equity-settled share-based payments in the form of share options and warrants. Equity-
settled share-based payments are measured at fair value (excluding the effect of non-market-based vesting 
conditions) at the date of grant. The fair value determined at the date of grant is expensed on a straight line 
basis over the vesting period, based on the Company’s estimate of shares which will eventually vest and 
adjusted for the effect of non-market based vesting conditions. The Company uses an appropriate valuation 
model utilising a Black-Scholes model in order to arrive at a fair value at the date share options are granted. 
In instances when shares are used as consideration for goods or services the shares are valued at the fair value 
of the goods or services provided. The expense to the company is recognised at the point the goods or services 
are received. 
 
Property, plant and equipment 
 
Property, plant and equipment are stated at historical cost less accumulated depreciation and impairment, if any. 
Historical cost includes expenditure that is directly attributable to the acquisition of the items. Subsequent costs 
are included in the carrying amount of the asset or recognised as a separate asset, as appropriate, only when it 
is probable that future economic benefits associated with the item will flow to the company and that the cost 
of the item can be measured reliably. The carrying amount of parts that are replaced is derecognised. The costs 
of the day-to-day servicing of property, plant and equipment are recognised in profit or loss as incurred. 
 

Gfinity Plc 
45 
 
Depreciation is calculated using the straight-line method to allocate the cost or revalued amounts of tangible 
fixed assets to their residual values over their useful economic lives, as follows: 
 
Office equipment 
3 years straight line 
Computer equipment 
3 years straight line 
Production equipment 
3 years straight line 
Leasehold improvements 
Over the period of the lease or, where 
management have reasonable grounds to 
believe the property will be occupied beyond 
the terms of the lease, 3 years straight line 
 
The residual values and useful economic lives of the assets are reviewed, and adjusted if appropriate, at each 
balance sheet date. The carrying amount of an asset is written down immediately to its recoverable amount if 
the carrying amount is greater than its estimated recoverable value. Gains and losses on disposals are determined 
by comparing the proceeds with the carrying amount and are recognised within other gains or losses in the 
income statement. 
 
 
Intangible fixed assets 
 
Intangible assets other than goodwill are recognised where the purchase or internal development of such assets 
are expected to directly contribute towards the company’s ability to generate revenues . 
 
Intangible fixed assets are stated at historical cost less accumulated amortisation and impairment, if any. The 
cost of intangible assets acquired in a business combination is their fair value as at the date of acquisition. 
Where the cost is not clearly identifiable discounted cash flows are utilised to estimate either the cost to develop 
the resource or, where there are already profits attributable the asset, to estimate future cash inflows. Historical 
cost includes expenditure that is directly attributable to the acquisition or development of the items. Subsequent 
costs are included in the carrying amount of the asset or recognised as a separate asset, as appropriate, only 
when it is probable that future economic benefits associated with the item will flow to the company and that 
the cost of the item can be measured reliably. 
 
Amortisation is charged on a straight-line basis over the estimated useful economic life of the asset as follows: 
 
 
 
 
 
Amortisation expense is included within administrative expenses in the profit or loss account. 
 
Research and development costs 
 
Development expenditure is capitalised as an intangible asset, only if the development costs can be measured 
reliably and it is anticipated that the product being built will be completed and will generate future economic 
benefits in the form of cash flows to the Group or cost savings. 
 
Research expenditure that does not meet this criteria is recognised as an expense as incurred. Development costs 
previously recognised as an expense are not recognised as an asset in a subsequent period. 
 
Cash and cash equivalents 
 
Cash and cash equivalents include cash in hand, deposits held at call with banks, and other short-term highly 
liquid investments with original maturities of three months or less. These are readily convertible to a known 
amount of cash and are subject to an insignificant risk of changes in value. 
 
Financial liabilities and equity 
 
Financial liabilities are obligations to pay cash or other financial instruments and are recognised when the 
company becomes a party to the contractual provisions of the instrument. Financial liabilities are classified 
Web Platforms 
3-5 years  
Other Intangible assets 
3-5 years 

Gfinity Plc 
46 
 
according to the substance of the contractual arrangements entered into. All interest-related charges are 
recognised as an expense in the income statement. 
 
Trade and other payables are not interest bearing and are recorded initially at fair value net of transactions costs 
and thereafter at amortised cost using the effective interest rate method. 
 
An equity instrument is any contract that evidence a residual interest in the assets of the Company after 
deducting all of its liabilities. Equity instruments issued by the Company are recorded at the proceeds received, 
net of direct issue costs. 
 
Contingent consideration arising in a business combination is held at fair value at each reporting date.  After 
the initial accounting for the business combination, any changes in the estimated or actual consideration 
payable are taken to profit or loss.  Future expected payments are held at their present value where the effect 
of discounting is material.  The unwinding of contingent consideration is recognised as a finance cost in profit 
or loss. 
 
Financial assets 
 
Financial assets are recognised in the balance sheet when the Company becomes a party to the contractual 
provisions of the instrument and are recognised in the balance sheet at the lower of cost and net realisable 
value. 
 
Provision is made for diminution in value where appropriate. 
 
Income and expenditure arising on financial instruments is recognised on the accruals basis and credited or 
charged to the statement of comprehensive income in the financial period to which it relates. 
 
Trade receivables do not carry any interest and are initially recognised at fair value, subsequently reduced by 
appropriate allowances for estimated irrecoverable amounts. 
 
Warrants 
 
Warrants are in respect of call options granted to investors by the group and are classified as equity only to the 
extent that they do not meet the definition of a financial liability or financial asset. 
 
The fair value of warrants is determined at the date of grant and is recognised in equity. When the warrants are 
exercised, the group transfers the appropriate amount of shares to the investor, and the proceeds received net 
of any directly attributable transaction costs are credited directly to equity. 
 
The group uses an appropriate valuation model utilising a Black-Scholes model in order to arrive at a fair value 
at the date warrants are granted. 
 
 
3. CRITICAL ACCOUNTING JUDGEMENTS AND ESTIMATES 
 
The preparation of financial statements in conformity with IFRS requires the use of certain estimates. It also 
requires management to exercise its judgement in the process of applying the company’s accounting policies. 
Estimates and judgements are continually reviewed and are based on historical experience and other factors 
including expectations of future events that are believed to be reasonable under the circumstances. 
 
Judgements and estimates: Impairment of goodwill and intangible assets, and estimation of the fair value of 
contingent consideration 
  
The Group holds goodwill and intangible assets arising from business combinations.  Judgement is applied in 
determining the recoverable amount of acquired assets. 
  
On an annual basis, the Group reviews relevant classes of assets, including investments, intangible assets and 
goodwill for indications of impairment. Where such indications exist, a full impairment test is performed. In 
light of the loss reported in the year, the Board determined that a full impairment test should be performed on 

Gfinity Plc 
47 
 
all intangible assets.  Goodwill must be tested for impairment annually.  Where goodwill arises in a business 
combination, management determined that each acquired website brand is a separate cash generating unit with 
separately identifiable cash flows, and so any the goodwill arising from that acquisition is associated with the 
acquired brand.  No goodwill is allocated across multiple Cash Generating Units. 
For the purpose of impairment testing at 30 June 2024, management have determined that the appropriate 
method to apply is a fair value less costs to dispose approach.  Management consider that a revenue based 
multiple is an appropriate estimation tool for the recoverable amount of its intangible assets. 
Therefore, all impairment tests have been performed using a fair value method on the basis of a multiple of 
revenue achieved for the respective brand in the year ended 30 June 2024. 
Management undertook a careful assessment of the appropriate revenue multiple and determined that 1x 
reported revenue represents their best estimate of the recoverable amount of each brand.  This fair value 
estimation technique is a Level 2 valuation technique in the Fair Value Hierarchy as there is no directly 
observable market valuation of each brand, but management have identified the valuation of similar assets 
through the relevant trading multiples of similar businesses in similar sectors, through the observed implied 
multiples in recent transactions involving similar assets and through industry and other benchmarks. 
Further detail of the results of impairment tests of each material Cash Generating Unit are summarised 
below.  All of Megit, Siege.gg, RealSport and EpicStream are within the Gfinity Digital Media operating 
segment. In each case, ‘costs to sell’ are considered to be immaterial as there are no physical assets in any 
case.  Impairment expenses have been separately identified in the statement of profit or loss.  No previous 
impairments were reversed during the year. 
  
Megit 
  
The Group acquired the entire issued share capital of Megit Limited in September 2021.  Megit owns and 
operates the StockInformer website which enables gamers to locate and find the best pricing and availability 
of tech and other products. 
  
At 30 June 2024 the Group held goodwill of nil and intangible assets of £289,561 in respect of Megit prior to 
the impairment test. Amortisation of intangible assets in the year was £189,497 and so the net book value tested 
was £100,064. 
  
The impairment test concluded that the recoverable amount was nil and therefore an impairment charge of 
£100,064 was recorded against the intangible asset. 
  
The factors giving rise to the impairment were the well-publicised challenges arising from changes to the 
algorithms applied by Google and other traffic sources in the period. 
  
At 30 June 2024, management have also applied judgement in their assessment of any remaining contingent 
consideration based on revenue-based earnouts in the acquisition agreement.  Management’s estimate of the 
undiscounted future payment is £59,270 based on projected cash flows of the business and this has been 
reflected in current liabilities. The figure is not discounted as it is expected to be settled within a 
year. Contingent consideration is therefore based on a Level 3 basis of the Fair Value Hierarchy as the inputs 
are not directly or indirectly observable. 
  
Due to the challenging trading environment, amounts payable under the contingent consideration arrangements 
were significantly lower than initially forecast and therefore £17,398 of the contingent consideration liability 
was released to profit or loss in the year in respect of Megit. 
  
In respect of the Company’s investment in Megit Limited as a subsidiary, an impairment was recorded to bring 
the investment to the directors’ best estimate of the recoverable amount by reference to the recoverable net 
assets of Megit.  An impairment of £139,146 was therefore recorded by the Company in profit or loss to bring 
the carrying amount of the investment to nil. 
  
RealSport 
  
Realsport101.com is a leading source of news and information about competitive sport gaming. 
  
The carrying value of goodwill in respect of RealSport at 30 June 2024 was £234,505, prior to the impairment 
test. 

Gfinity Plc 
48 
 
  
The result of the impairment test was a recoverable amount of £185,833 and therefore an impairment of £48,672 
was recorded in profit or loss. 
  
The factors giving rise to the impairment were changes to Google algorithms and changes in the underlying 
user base of the website. 
  
EpicStream 
  
EpicStream.com is a leading online source of geek and pop culture news. 
  
The carrying value of goodwill in respect of EpicStream was £260,783 at 30 June 2024 prior to the impairment 
test, and intangibles were £0 at that date. 
  
The result of the impairment test was a recoverable amount of £125,110 and therefore an impairment of 
£135,673 was recorded in profit or loss. 
 
4. REVENUE 
 
The Group’s policy on revenue recognition is as outlined in note 2. The Group’s revenue disaggregated by 
primary geographical market is as follows: 
 
Year to 30 June 2024 
Year to 30 June 2023 
£ 
£ 
United Kingdom 
 410,561  
4,343,202 
North America 
 1,284,392  
265,605 
ROW 
 200,076  
814,764 
Total 
1,895,029  
5,423,571 
 
 Profit and loss information for each operating segment is given in note 10. 
 
The Group’s revenue disaggregated by pattern of revenue recognition and business unit is as follows: 
 
  
  
Year to 30 June 2024 
  
    
 
  
 
  
 
  
  
  
Digital Media  
eSports  
Athlos  
Total 
  
  
£  
£  
£  
£ 
Services transferred at 
  
1,817,731  
-  
-  
1,817,731 
a point in time 
  
  
77,298 
 
- 
 
- 
 
77,298 
Services transferred 
over time 
  
   
 
 
 
 
 
 
Total 
  
1,895,029  
-  
-  
1,895,029 
  
    
 
  
 
  
 
  
  
    
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Gfinity Plc 
49 
 
 
  
  
Year to 30 June 2023 
  
    
    
    
    
  
  
Digital Media   
eSports   
Athlos   
Total 
  
  
£   
£   
£   
£ 
Services transferred at 
  
2,190,216 
- 
- 
2,190,216 
a point in time 
Services transferred 
over time 
  
- 
2,909,482 
323,873 
3,233,355 
Total 
  
2,190,216 
2,909,482 
323,873 
5,423,571 
 
As at 30 June 2024 the Group had the amounts shown below held on the consolidated statement of financial 
position in relation to contracts either performed in full during the year or ongoing as at the year end. All 
amounts were either due within one year or, in the case of contract liabilities, the work was to be performed 
within one year of the balance sheet date 
 
 
Year to 30 June 2024  
Year to 30 June 2023  
£ 
£ 
Contract Assets 
Nil 
Nil 
Contract Liabilities 
Nil 
Nil 
 
 
The Group agrees payment terms with each customer at the outset of the contract and typically agrees 30 day 
payment terms.  All revenue streams which are recognised over time were completed and invoiced in the year 
resulting in no contract assets or liabilities at 30 June 2024.  All brought forward contract assets and liabilities 
were realised in the year. 
 
Contract assets are initially recognised for revenue earned while the services are delivered over time or when 
billing is subject to final agreement on completion of the milestone. Once the amounts are billed the contract 
asset is transferred to trade receivables. 
 
 
 
 

Gfinity Plc 
50 
 
5. 
DISCONTINUED OPERATIONS AND INTEREST IN ASSOCIATE 
 
The group's activities in the year comprised one operating segments Gfinity Digital Media. 
 
The company announced on 6 June 2023 that it had decided to close the eSports operating segment and to 
dispose of 72.5% of its interest in Athlos Game Technologies Ltd ("Athlos"). 
 
During the year, as part of the restructuring, RealSM Ltd and AFG-Games Ltd were dissolved. Both companies 
were dormant and provided no services. 
 
In respect of the eSports division, it was announced on 5 December 2023 that the remaining trade and assets 
of the eSports segment had been sold to Ingenuity Loop Limited for consideration of £15,000 plus 15% equity 
interest in that company. 
 
In respect of Athlos, on 5 June 2023 the Group concluded a share purchase agreement with Tourbillon Group 
UK Limited, under which Tourbillon subscribed for new shares in Athlos resulting in Tourbillon gaining a 
controlling interest.  The SPA also provided for the Athlos IP, previously referred to by Gfinity as the Engage 
development asset, would be assigned to Athlos at the date of completion of the SPA.  Tourbillon undertook 
certain funding commitments with effect from the effective date of the transaction, significantly reducing 
Gfinity's funding obligations whilst retaining a minority interest.  The SPA also provided for Gfinity to retain 
access to the Engage platform IP. 
 
In light of the SPA, the Board considered the nature of the resulting relationship with Athlos and considered 
that the facts and circumstances indicated that Athlos was, from the date of the transaction and as at 30 June 
2023, an associate.  This is because of the group's continuing 27.5% equity and voting interest and the 
entitlement to appoint a director to the board of Athlos.  Therefore the Group was deemed to have lost control 
and no longer consolidated the results of Athlos from that date.   
 
On 27 November 2023, the Company announced the disposal of its remaining interest in Athlos for 
consideration of £260,000. See note 24 for details. 
 
As the Group’s interest in Ingenuity Loop is held as an associate at nil carrying value, no share of loss has been 
reported. 
 
 
6. 
OPERATING EXPENSES 
 
Expenses analysed by nature include: 
 
Group 
  
  
  
  
Year to 30 June 
2024  
Year to 30 June 
2023  
  
£ 
£ 
Depreciation of property, plant and equipment 
14,357 
33,254 
Amortisation & impairment of intangible fixed assets 
415,155 
3,611,225 
Goodwill impairment 
184,345 
4,219,110   
Staff costs (see note 7) 
1,005,260 
3,148,791 
Auditors’ remuneration for auditing the accounts of the Group and 
Company 
36,000 
55,000 
Auditors’ remuneration for other non-audit services: 
 
  
 - Other services related to taxation 
4,884 
3,240 
 - All other services 
- 
4,025 
Net foreign exchange (gains)/ losses 
(4,904) 
21,824 
 
 
 
 

Gfinity Plc 
51 
 
7. 
PARTICULARS OF EMPLOYEES  
Number of employees 
The average number of people (including directors) employed by the Group and Company during the financial period 
was: 
 
 
 
Group 
 
Company 
 
Year to  
30 June 2024 
 
Year to  
30 June 2023 
 
 
Year to  
30 June 2024 
 
 
Year to  
30 June 2023 
 
Board 
3 
 
6 
 
3 
 
6 
Operations 
15 
 
 38 
 
13 
 
 38 
 
18 
 
44 
 
16 
 
44 
 
The aggregate payroll costs of staff (including directors) were: 
 
 
  
Group 
  
Year to 30 June 2024  
  
Year to 30 June 2023 
  
£ 
  
£ 
Wages and salaries 
826,808 
  
 2,726,670  
Social security costs 
81,799 
  
 323,812  
Pensions 
25,853 
  
 49,714  
Share based payments (Note 22) 
70,800 
  
 48,595  
  
 1,005,260 
  
3,148,791 
 
Total remuneration for Directors during the year was £0 (2023: £595,780). 
 
The board of directors comprise the only persons having authority and responsibility for planning, directing and 
controlling the activities of the Group. The Board consider there are no key management personnel other than the 
Board. 
 
The number of directors to whom retirement benefits accrued during the period was 0 (2023: 3). 
8. 
FINANCE INCOME/COSTS 
  
Group 
  
Year to 30 June 
2024  
  
Year to 30 June 
2023 
  
£ 
  
£ 
Interest income on bank deposits 
153 
  
                      885  
Interest Paid 
(591) 
 
- 
Notional interest on contingent consideration 
- 
  
(77,691)  
  
(438) 
  
(76,806) 
 
 
 
 

Gfinity Plc 
52 
 
9. 
TAXATION 
     Major components of taxation expense for the period ended 30 June 2024 are: 
 
  
Group 
  
Year to 30 June 
2024  
  
Year to 30 June 
2023  
  
£ 
  
£ 
Current tax charge 
8,370  
  
-  
 
 
 
 
Corporation tax credit 
(330,812) 
  
 (149,691) 
Total current tax 
(322,442) 
  
(149,691) 
  
  
  
 
Deferred tax credit (note 18) 
(72,390) 
  
- 
   Relating to origination and reversal of temporary differences 
- 
  
(825,185) 
Taxation (credit) reported in the income statement 
(394,831) 
  
(974,876) 
      
A reconciliation of taxation expense applicable to accounting profit before taxation at the statutory tax rate of 25% 
(2023: 19%), to taxation expense at the Groups effective tax rate for the period is as follows: 
 
  
Year to 30 June 
2024  
  
Year to 30 June 
2023  
  
£ 
  
£ 
Loss on ordinary activities before taxation 
(989,274) 
  
(10,254,836) 
 
 
 
 
At applicable rate of 25% (2023: 19%) 
(247,318) 
  
(1,948,419) 
Income not taxable 
(65,000) 
  
-  
Expenses not deductible for tax purposes 
159,435 
  
                   349,574 
 Movement in unrecognised deferred tax asset  
 
152,883 
  
                1,598,845 
Movement in deferred tax liability on temporary differences 
(72,390) 
  
                 (825,184) 
R&D Credit received 
(330,824) 
 
                  (109,732) 
Overseas tax paid 
8,383 
 
- 
Over Provision in prior years 
- 
 
                    (39,960) 
Tax Credit 
(394,831) 
  
                  (974,876) 
 
 
 
 
Split as 
 
 
 
Current tax credit 
(322,441) 
 
                  (149,691) 
Deferred tax credit 
(72,390) 
 
                 (825,185) 
Taxation (credit) reported in the income statement 
(394,831) 
 
                  (974,876) 
 
The whole current and deferred tax credit in the consolidated profit and loss account relates to continued 
operations. 
  
The Group has estimated tax losses of £47.7m (2023: £47.1m) available for offset against future taxable profits. 
A potential deferred tax asset of £11.9m has not been recognised due to the uncertainty of future profits. The 
tax losses have no expiry date. 
 
With effect from 1 April 2023, HMRC introduced a headline UK corporation tax rate of 25%. 
 

Gfinity Plc 
53 
 
10. OPERATING SEGMENTS 
 
Year to 30 June 2024 
 
 
 
 
Digital Media 
Total 
 
£ 
£ 
Revenue 
1,895,029 
1,895,029 
Cost of sales 
(844,951) 
(844,951) 
Impairment Charge 
(284,408) 
(284,408) 
Admin expenses 
(2,054,057) 
(2,054,057) 
Gain on disposal of Associate 
275,011 
275,011 
Re-assessment of Deferred Consideration 
24,541 
24,541 
Net Finance Expenses 
(438) 
(438) 
Tax 
394,831 
394,831 
Loss 
(594,442) 
(594,442) 
 
 
 
 
  
 
Year to 30 June 2023 
  
Esports 
Athlos 
Digital Media 
Total 
  
£ 
£ 
£ 
£ 
Revenue 
     2,909,482 
    323,873 
             2,190,216 
        5,423,571 
Cost of sales 
(1,665,890) 
(172,205) 
(953,904) 
(2,791,999) 
Impairment Charge 
                   - 
             - 
(5,984,171) 
(5,984,171) 
Admin expenses 
(3,300,378) 
(855,863) 
(3,788,329) 
(7,944,570) 
Loss on disposal of Associate 
                   - 
              - 
(548,761) 
(548,761) 
Restructuring Cost 
(238,287) 
              - 
                           - 
(238,287) 
Re-assessment of Deferred Consideration 
-  
               - 
931,311  
        931,311 
Net Finance Expenses 
(39,369) 
(11,461) 
(25,976) 
(76,806) 
Tax 
             - 
               - 
              974,876 
       974,876 
Loss 
(2,334,442) 
(715,656) 
(7,204,738) 
(10,254,836) 
  
Management identify operating segments through consideration of the aggregated data reviewed by the Board 
in monitoring the performance of the business.   
 
In line with IFRS 8 para 23, assets and liabilities split by segment are not disclosed as these are not regularly 
reviewed by the Board in this way.  Within continuing operations, being only the Digital Media division, two 
key customers accounted for 62% and 18% of revenue.   
 
 
 
 

Gfinity Plc 
54 
 
11. EARNINGS PER SHARE 
Basic earnings per share is calculated by dividing the loss attributable to shareholders by the weighted average 
number of ordinary shares in issue during the period. 
 
IAS 33 requires presentation of diluted EPS when a Company could be called upon to issue shares that would 
decrease earnings per share or increase the loss per share. For a loss making Company with outstanding share 
options, net loss per share would be decreased by the exercise of options and therefore the effect of options has 
been disregarded in the calculation of diluted EPS. 
 
All EPS and DEPS figures stated below are presented in pence. 
 
 
  
  
2024 
2023 
 All Operations 
  
  
  
 
Earnings 
  
(594,442) 
(10,254,836) 
  
  
 
  
Weighted Average Shares 
  
3,280,945,063 
     1,735,787,903 
  
  
 
  
EPS 
  
(0.02) 
                 (0.59) 
DEPS 
  
(0.02) 
                 (0.59) 
  
  
  
 
Continuing Operations 
  
  
 
Earnings 
  
(594,442) 
(7,204,739) 
  
  
  
 
Weighted Average Shares 
  
3,280,945,063   
1,735,787,903 
  
  
  
 
EPS 
  
(0.02) 
(0.42) 
DEPS 
  
(0.02) 
(0.42) 
  
  
  
 
Discontinued Operations 
  
  
 
Earnings 
  
- 
(3,050,097) 
  
  
  
 
Weighted Average Shares 
  
-   
1,735,788,903 
  
  
  
 
EPS 
  
- 
(0.18) 
DEPS 
  
- 
(0.18) 
 
 
 
 
 
 
 

Gfinity Plc 
55 
 
12. PROPERTY, PLANT AND EQUIPMENT 
Group 
 
 
 
 
Office 
equipment 
Computer & 
Production 
Equipment 
Leasehold 
Improvements 
Total 
Cost  
£ 
£ 
£ 
£ 
At 1 July 2022 
    63,143  
      1,170,270  
           1,633,942  
        2,867,355  
Addition 
 -  
       3,498  
 -  
                 3,498  
Disposals 
       (63,143) 
 (1,145,455) 
         (1,633,942) 
     (2,842,540) 
At 30 June 2023 
                     -   
28,313  
                     -   
28,313  
  
  
  
  
  
Amortisation 
  
  
  
  
At 1 July 2022 
         63,143  
   1,113,312  
           1,542,390  
         2,718,845  
Charge for the period 
 -  
          32,457  
 -  
               32,457  
Disposals 
        (63,143) 
 (1,132,213) 
         (1,542,390) 
       (2,737,746) 
At 30 June 2023 
                     -   
13,556  
                     -   
13,556  
  
  
  
  
  
Net Book Value 
  
  
  
  
30 June 2023 
                     -   
   
14,757  
                     -                  14,757  
30 June 2022 
                     -   
   
56,958  
               91,552  
             148,510  
  
 
  
  
  
  
  
Office 
equipment 
Computer & 
Production 
Equipment 
Leasehold 
Improvements 
Total 
Cost  
£ 
£ 
£ 
£ 
At 1 July 2023 
               -  
           28,313 
           -  
28,313 
At 30 June 2024 
                     -   
28,313  
                     -   
28,313  
  
  
  
  
  
Amortisation 
  
  
  
  
At 1 July 2023 
               -  
           13,556  
-  
13,556 
Charge for the period 
 -  
14,357  
 -  
14,357 
At 30 June 2024 
                     -   
27,913 
                     -   
27,913  
  
  
  
  
  
Net Book Value 
  
  
  
  
30 June 2024 
                     -   
 
400  
                     -   
400  
30 June 2023 
                     -   
   
14,757  
                     -                  14,757  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company 
  
  
  
  

Gfinity Plc 
56 
 
  
Office 
equipment 
Computer & 
Production 
Equipment 
Leasehold 
Improvements 
Total 
Cost  
£ 
£ 
£ 
£ 
At 1 July 2022 
            51,743  
      1,142,374  
           1,633,941  
         2,828,058  
Addition 
 -  
             3,498  
 -  
                 3,498  
Disposals 
         (51,743) 
    (1,117,559) 
         (1,633,941) 
       (2,803,243) 
At 30 June 2023 
                     -              28,313  
                     -                  28,313  
  
  
  
  
  
Amortisation 
  
  
  
  
At 1 July 2022 
   
49,543  
   
1,091,046  
           1,542,390  
   
2,682,979  
Charge for the period 
   
2,200  
   
32,457  
 -  
               34,657  
Disposals 
   
(51,743) 
   
(1,108,352) 
         (1,542,390) 
   
(2,702,485) 
At 30 June 2023 
                     -   
   
15,151  
                     -                  15,151  
  
  
  
  
  
Net Book Value 
  
  
  
  
30 June 2023 
                     -   
   
13,162  
                     -                  13,162  
30 June 2022 
   
2,200  
   
51,328  
               91,551  
             145,079  
  
 
 
  
  
  
  
Office 
equipment 
Computer & 
Production 
Equipment 
Leasehold 
Improvements 
Total 
Cost  
£ 
£ 
£ 
£ 
At 1 July 2023 
-  
28,313  
- 
28,313  
At 30 June 2024 
-   
   
28,313  
-   
28,313  
  
 
 
 
 
Amortisation 
 
 
 
 
At 1 July 2023 
-  
15,151  
-  
15,151  
Charge for the period 
-  
   
13,162  
 -  
13,162  
At 30 June 2024 
-   
   
28,313  
-   
28,313 
  
  
  
  
  
Net Book Value 
  
  
  
  
30 June 2024 
                     -   
   
     -  
                     -   
-  
30 June 2023 
                     -   
   
13,162  
                     -                  13,162  
 
 

Gfinity Plc 
57 
 
13. GOODWILL 
Group 
£  
Cost  
  
At 1 July 2022 
4,714,399  
  
  
Impairment 
  
At 1 July 2022 
              -   
Charge for the period 
4,219,111  
At 30 June 2023 
  4,219,111  
  
  
Net Book Value 
  
30 June 2023 
   495,288  
30 June 2022 
4,714,399  
  
  
Cost  
 £  
At 1 July 2023 
    4,714,399  
  
  
Impairment 
  
At 1 July 2023 
              4,219,111   
Charge for the period 
184,345 
At 30 June 2024 
4,403,456  
  
  
Net Book Value 
  
30 June 2024 
   310,943  
30 June 2023 
 495,288  
 
 
Company 
£   
Cost  
  
At 1 July 2022 
2,939,192  
  
  
Impairment 
  
At 1 July 2022 
   664,627  
Charge for the period 
1,779,276  
At 30 June 2023 
2,443,903  
  
  
Net Book Value 
  
30 June 2023 
   495,289  
30 June 2022 
2,274,565  
  
  
Cost  
£ 
At 1 July 2023 
    2,939,192  
  
  
Impairment 
  
At 1 July 2023 
2,443,903  
Charge for the period 
184,345 
At 30 June 2024 
2,628,248  
  
  
Net Book Value 
  
30 June 2024 
310,944  
30 June 2023 
495,289  
 
The Group and Company hold goodwill in respect of the acquisitions of the trade and assets of EpicStream and 
RealSport in earlier accounting periods.  An impairment charge of £135,673 and £48,672 was recorded in respect 
of EpicStream and RealSport respectively, in both the Group and Company profit and loss accounts. 
In all cases, management assigned goodwill to cash generating units, being the group of assets associated with the 
acquired website and associated infrastructure, since each online brand has separately identifiable cash flows. 
Refer to Note 3 for details of impairment tests. 
 

Gfinity Plc 
58 
 
14. INTANGIBLE FIXED ASSETS  
Group 
Web 
Platforms 
Engage 
Other 
Intangibles 
Total 
Cost  
£ 
£ 
£ 
£ 
At 1 July 2022 
   
5,393,265  
   
685,951  
   
2,480,481  
        8,559,697  
Disposals 
 -  
         (685,951) 
            (64,919) 
          (750,870) 
At 30 June 2023 
5,393,265 
-   
   
2,415,562  
   
7,808,827  
Amortisation and impairment 
At 1 July 2022 
         1,513,672  
-   
   
2,470,884  
   
3,984,556  
Charge for the period 
         1,699,377  
           137,190  
               9,597  
        1,846,164  
Disposals 
- 
         (137,190) 
           (64,919) 
          (202,109) 
Impairment 
   
1,765,061  
 -  
 -  
   
1,765,061  
At 30 June 2023 
   
4,978,110  
   
-   
   
2,415,562  
   
7,393,672  
Net Book Value 
30 June 2023 
        415,155  
 
                       -   
         - 
       415,155  
30 June 2022 
         3,879,593  
   
      685,951  
                9,597  
         4,575,141  
 
 
Web 
Platforms 
Other 
Intangibles 
Total 
Cost  
At 1 July 2023 
   
5,393,265  
   
2,415,562  
7,808,827  
At 30 June 2024 
5,393,265  
   
2,415,562  
   
7,808,827  
Amortisation and impairment 
 
 
At 1 July 2023 
   
4,978,110  
   
2,415,562  
   
7,393,672  
Charge for the period 
315,091  
- 
315,091  
Impairment 
100,064 
- 
100,064 
At 30 June 2024 
5,393,265  
   
2,415,562  
   
7,808,827  
Net Book Value 
30 June 2024 
- 
- 
-  
30 June 2023 
        415,155  
- 
       415,155  
 
Web platforms include web domains and platform technology acquired in the acquisitions of Megit Limited, 
Siege.gg and EpicStream. 
 
Other intangibles include technology platforms and customer lists arising in earlier acquisitions. 
 
 
 
 
 

Gfinity Plc 
59 
 
INTANGIBLE FIXED ASSETS (continued)   
 
Company 
Web 
Platforms 
Engage 
Other 
Intangibles 
Total 
Cost  
£ 
£ 
£ 
£ 
At 1 July 2022 
   
713,546  
   
685,951  
   
7,195  
   
1,406,692  
Disposals 
 -  
       (685,951) 
 -  
      (685,951) 
At 30 June 2023 
   
713,546  
   
-   
   
7,195  
   
720,741  
Amortisation and impairment 
At 1 July 2022 
   
339,949  
                     -   
   
7,195  
   
347,144  
Charge for the period 
         241,325  
        137,190  
 -  
        378,515  
Disposals 
- 
      (137,190) 
 -  
      (137,190) 
Impairment 
6,678 
- 
- 
   
6,678  
At 30 June 2023 
   
587,952  
   
-   
   
7,195  
   
595,147  
Net Book Value 
 
30 June 2023 
          125,594  
                     -                             -             125,594  
 
30 June 2022 
373,597  
          685,951  
                          -   
1,059,548  
 
 
Web 
Platforms 
Other 
Intangibles 
Total 
Cost  
At 1 July 2023 
   
713,546  
   
7,195  
720,741   
At 30 June 2024 
   
713,546  
   
7,195  
   
720,741  
Amortisation and impairment 
At 1 July 2023 
   
587,952  
   
7,195  
595,147 
Charge for the period 
   
125,594  
 -  
   
125,594  
At 30 June 2024 
   
713,546  
   
7,195  
720,741  
Net Book Value 
30 June 2024 
             -  
                          -   
             -  
30 June 2023 
   
125,594  
                          -   
   
125,594  
 
 
Web platforms includes web domains and platform technology acquired in the acquisitions of Megit Limited, 
Siege.gg and EpicStream.  
 

Gfinity Plc 
60 
 
15. INVESTMENT IN SUBSIDIARIES 
  
Company 
  
Year to 30 June 2024  
  
Year to 30 June 2023 
  
£ 
  
£ 
At 1 July 
139,146 
  
            6,069,716 
Impairment 
(139,146) 
  
(5,930,565) 
Loss of control of subsidiary 
- 
 
(5) 
- 
  
                139,146 
 
Subsidiary 
undertaking 
Country of 
incorporation 
Holding 
Proportion of 
voting rights 
and capital held 
Nature of business 
CEVO Inc. 
USA 
Ordinary shares 
100% 
IT Development  
 
Megit Limited 
England and Wales  
Ordinary Shares 
100% 
eCommerce and affiliate revenues 
 
Details of the impairment in the Company’s investment in Megit Limited in the year are given in Note 3. 
 
16. TRADE AND OTHER RECEIVABLES 
 
The directors consider that the carrying amount of trade and other receivables approximates to their fair value due 
to the short-term nature of these financial assets. 
 
17. CASH AND CASH EQUIVALENTS 
 
Group 
 
Company 
 
Year to 30 
June 2024 
 
Year to 30 
June 2023  
 
Year to 30 
June 2024  
 
Year to 30 
June 2023 
 
£ 
 
£ 
 
£ 
 
£ 
Cash at bank and in hand 
23,155 
 
270,476 
 
13,742 
 
71,255 
Total 
23,155 
 
270,476 
 
13,742 
 
71,255 
 
Cash at bank and in hand earns interest at floating rates based on daily bank deposit rates. The fair value of 
cash and cash equivalents does not differ from the carrying value. 
  
Group 
 
Company 
  
Year to 30 
June 2024  
 
Year to 30 
June 2023  
 
Year to 30 
June 2024  
 
Year to 30 
June 2023  
  
£ 
 
£ 
 
£ 
 
£ 
Trade receivables 
346,740 
 
        524,690 
 
330,097 
 
        487,490 
Provision for expected credit loss 
(10,650) 
 
(58,864) 
 
(10,650) 
 
(58,864) 
  
336,090 
 
        465,826 
 
319,447 
 
        428,626 
Prepayments and accrued income 
27,394 
 
        178,714 
 
27,394 
 
        102,739 
Amounts due in less than one year 
363,484 
 
        644,540 
 
346,841 
 
        531,365 
 
 
 
 
 
 
 
 
Amounts due from group undertakings 
- 
 
- 
 
611,439 
 
607,398 
Provision for Group undertakings 
- 
 
- 
 
(611,439) 
 
(607,398) 
 
- 
 
- 
 
- 
 
- 
 
 
 
 
 
 
 
 
Other receivables 
- 
 
- 
 
- 
 
- 
Total 
363,483 
 
644,540 
 
346,841 
 
531,365 

Gfinity Plc 
61 
 
18. DEFERRED TAX LIABILITIES   
  
Group 
 
Company 
  
Year to 30 
June 2024  
Year to 30 
June 2023  
 
Year to 30 
June 2024  
  
Year to 30 
June 2023 
  
£ 
£ 
 
£ 
  
£ 
At 1 July 
72,390 
         897.575 
 
                  -   
  
94,748 
Arising on business 
combination  
- 
- 
 
- 
 
- 
Credited to profit or loss 
(72,390) 
(825,185) 
 
- 
  
(94,748) 
At 30 June 
- 
   
72,390 
 
- 
 
- 
 
The deferred tax liability relates entirely to temporary differences on intangible assets arising on business combinations. 
As the respective intangible assets were fully impaired in the year, the associated deferred tax liability was released.  
 
19. ISSUED SHARE CAPITAL 
The Company has a single class of ordinary share with nominal value of £0.001 each. Movements in the issued 
share capital of the Company can be summarised as follows: 
 
 Ordinary Shares 
Deferred Shares 
Number 
Share  
Capital £ 
Number 
Share 
Capital £ 
 
As at 30 June 2022 
1,315,696,579 
1,315,697 
- 
- 
 
 
 
 
 
Issued during the financial year 
March 2023 at £0.0015 per share 
1,333,333,334 
1,333,333 
- 
 
- 
 
 
 
 
 
As at 30 June 2023 
2,649,029,913 
2,649,030 
- 
- 
 
 
 
 
 
Share reorganisation  
- 
(2,384,127) 
2,649,029,913 
2,384,127 
 
 
 
 
 
Issued August 2023 at £0.0006 
per share 
750,000,000 
75,000 
- 
 
- 
 
 
 
 
 
As at 30 June 2024 
3,399,029,913 
339,903 
2,649,029,913 
2,384,127 
 
 
 
Ordinary shares entitle the holder to full voting, dividend and rights on winding up.  
Deferred shares carry no rights to voting or dividends.  
 
Pursuant to the Share Capital Reorganisation on 30 August 2023, each existing Ordinary Share in issue was 
subdivided into one New Ordinary Share of 0.01 pence each and one Deferred Share of 0.09 pence each. 
Immediately following the Share Capital Reorganisation, the number of New Ordinary Shares in issue was the 
same as the number of Existing Ordinary Shares currently in issue. The New Ordinary Shares arising on the 
Share Capital Reorganisation have the same rights as those previously attaching to the Existing Ordinary 
Shares, including the rights relating to voting and entitlement to dividends. 
20. TRADE AND OTHER PAYABLES  

Gfinity Plc 
62 
 
  
Group 
  
Company 
  
Year to 30 
June 2024  
Year to 30 
June 2023  
  
Year to 30 
June 2024   
Year to 30 
June 2023  
  
£ 
£ 
  
£ 
£ 
Non-current liabilities 
  
  
  
  
  
Other payables (deferred consideration) 
- 
17,669 
  
- 
17,669 
Deferred tax liabilities 
- 
72,390 
  
- 
- 
  
- 
90,059 
  
- 
17,669 
  
 
 
  
 
 
Current liabilities 
 
 
  
 
 
Trade payables 
139,838 
412,395 
  
136,788 
383,737 
Other taxation and social security 
14,504 
201,745 
  
13,294 
201,745 
Accrued expenditure and deferred revenue 
45,000 
226,181 
  
45,000 
226,188 
Other payables 
41,048 
220,473 
  
59,270 
220,473 
Amounts owed to group undertakings 
- 
- 
 
556,500 
426,883 
  
240,390 
1,060,794 
  
810,852 
1,459,026 
 
 
 
 
 
 
Total 
240,390 
1,150,853 
  
810,852 
1,476,695 
 
 
 
 
 
 
 
Trade and other payables principally comprise amounts outstanding for trade purchases and ongoing costs. The 
directors consider that the carrying amount of trade payables approximates to their fair value due to their short-
term nature. 
Contingent consideration arising from business combinations is held at fair value at each reporting date. The 
fair value of remaining contingent consideration at 30 June 2024 was assessed as £59,270 (2023: £202,455) 
 
 
21. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT 
The Company uses a limited number of financial instruments, comprising cash, short-term deposits, and 
various items such as trade receivables and payables, which arise directly from operations. The Company does 
not trade in financial instruments. All of the Company’s financial instruments are measured at amortised cost 
other than contingent consideration arising on business combinations which is held at fair value at each 
reporting date. 
 
The Company’s activities expose it to a variety of financial risks: market risk (including currency risk and 
interest rate risk), credit risk and liquidity risk. 
Credit risk 
The Company’s principal financial assets are bank balances and cash, trade and other receivables. 
Bank balances and cash are held by banks with high credit ratings assigned by independent credit rating 
agencies. Management is of the opinion that cash balances do not represent a significant credit risk. 
 
As the Group does not hold security against bank balance and trade and other receivables, its credit risk exposure 
is as follows: 
 
Group 
  
Company 
Year to 30 June 
2024  
  
Year to 30 June 
2023 
  
Year to 30 June 
2024  
  
Year to 30 June 
2023 
£ 
  
£ 
  
£ 
  
£ 
359,245 
  
736,302 
  
333,189 
  
499,881 
 
The Group trade receivables balance represents amounts due from third parties. At the balance sheet date, the Group’s trade 
receivables totalled £346,740 against which an expected credit loss provision of £10,650 had been raised (2023: £524,690 less 
a provision of £58,864).  

Gfinity Plc 
63 
 
  
The Company’s receivables include £611,439 of inter-company funding (2023: £575,177) and this receivable is provided 
against in full due to uncertainty of the timing over which the respective subsidiaries will be in a position to reimburse these 
amounts.  
  
The Company’s trade receivables totalled £330,097 less a provision for doubtful debt of £10,650 (2023: £487,490 less a 
provision for expected credit losses of £58,864).  
  
The Group’s policy is to raise expected credit loss provisions where payments have been not received within the contractual 
due date.  The Group continues to seek to collect all debts until such time as a debt it written off.  The Group writes off debt 
when it considers that there is no prospect of recovery, for example when a debtor enters into administration, or the Group is 
aware of other factors indicative of this outcome. 
  
At the balance sheet date, one customer represented 82% of gross Group trade receivables.  This amount was collected in full 
after the balance sheet date. 
  
There were no contract assets at 30 June 2024. 
 
Liquidity risk 
All trade and other payables are due for settlement within one year of the balance sheet date. The use of instant 
access deposits ensures sufficient working capital is available at all times. 
 
Foreign exchange risk 
The Company operates in overseas markets by selling directly from the UK, owns an overseas subsidiary and 
reports in GBP. It is therefore subject to currency exposures on transactions while the Group is subject to 
currency exposures on consolidation of the overseas subsidiary. 
 
The majority of revenue is billed in United States Dollar (USD). 
 
Financial instruments held by the Company and their carrying values were as follows: 
 
 
  
Group 
  
Year to 30 June 2024  
  
Year to 30 June 2023 
  
USD ($) 
EUR (€) 
GBP (£) 
  
USD ($) 
EUR (€) 
GBP (£) 
Trade and other receivables 
275,792 
528 
128,263 
  
622,988   
3,000   
150,148   
Cash 
16,769 
- 
9,899 
  
74,259   
-  
211,779   
Trade and other payables 
21,801 
- 
130,768 
  
      125,643 
       8,413  
971,990   
Net current assets/ liabilities 
314,362 
528 
268,930 
  
     822,890  
11,413   
1,333,917   
  
  
  
  
  
  
  
  
 
  
Company 
  
Year to 30 June 2024  
  
Year to 30 June 2023 
  
USD ($) 
EUR (€) 
GBP (£) 
 
USD ($) 
EUR (€) 
GBP (£) 
Trade and other receivables 
255,192 
528 
127,905 
 
506,015   
3,000   
129,740   
Amounts due from Group Undertakings 
- 
- 
- 
 
             -   
-   
-   
Cash 
9,964 
- 
5,865 
 
42,520   
-  
37,728   
Trade and other payables 
11,878 
- 
127,398 
 
89,505   
8,413   
971,990   
Amounts due to Group Undertakings 
- 
- 
556,500 
 
             -   
-  
426,883   
Net current assets/ liabilities 
277,034 
528 
817,668 
 
  638,040  
11,413   
1,566,341   
 
 
 
Fair value estimation 

Gfinity Plc 
64 
 
The aggregate fair values of all financial assets and liabilities are consistent with their carrying values due to 
the relatively short-term maturity of these financial instruments. 
 
As cash is held at floating interest rates, its carrying value approximates to fair value. 
 
Capital management 
The Company is funded entirely through shareholders’ funds. 
 
If financing is required, the Board will consider whether debt or equity financing is more appropriate and 
proceed accordingly. The Company is not subject to any externally imposed capital requirements.    
 
22. SHARE BASED PAYMENTS  
Equity-settled share option plans 
The Company has a share option scheme for employees of the Group.  All share options are equity-settled. 
  
The table below summarises movements in the number of share options in issue in the year:   
  
Share options 
Number 
  
Weighted 
average exercise 
price (£) 
 
 
 
 
  Shares options as at 30 June 2022 
97,172,624 
 
0.0483 
  Shares options granted 
- 
 
- 
  Share options forfeited 
(62,322,624) 
 
0.0578 
  Share options exercised 
- 
 
- 
  LTIP share options as at 30 June 2023 
34,850,000 
 
0.0257 
 
 
 
 
  Shares options as at 30 June 2023 
34,850,000 
 
0.0257 
  Shares options granted 
479,262,889 
 
0.0006 
  Share options forfeited 
(22,447,000) 
 
0.0142 
  Share options exercised 
- 
 
- 
  LTIP share options as at 30 June 2024 
491,665,889 
 
0.0018 
  
  
  
   
Options vest over periods defined in the respective option agreements and at the discretion of the board of 
directors.  
  
Options issued in the year were valued using a Black Scholes model with the following inputs: exercise price 
0.06p, volatility 34-36%, risk free rate 4.4%, dividends nil.  Exercise period 7-10 years. An expense of £70,800 
was recorded in profit or loss in respect of share options. The options issued in the year either vest 50% on 
issue and 50% after one year, or 33% immediately and 33% after one and two years. 
 
The exercise prices of options outstanding at 30 June 2024 range from 0.06p to 6.25p. 
  
The number of exercisable share options outstanding at 30 June 2024 was 246,935,895 (2023: 34,850,000). 
  
The weighted average remaining exercise period of options at 30 June 2024 was 7.5 years. 
  
Of the options outstanding at the year end, 416,883,590 (2023: 18,000,000) were held by directors.  Details of 
all options and warrants held by directors are contained within the Directors’ Remuneration Report. 
  
The inputs into option pricing models are available in earlier annual reports.  All share options were valued 
using Black Scholes models.  
  
All share options were granted at an exercise price equivalent to the market price at the date of grant.  

Gfinity Plc 
65 
 
  
All options are held in Gfinity plc with no options held over any of the Group’s subsidiaries. 
  
23. WARRANTS 
The Company has granted warrants over Ordinary Shares as outlined in the table below. 
 
 
 
 
75,990,299 warrants were granted to advisors in the year.   
All warrants have an exercise period of 24 months from the date of issue. 
 
The fair value of the warrants issued in the year of £60,488 was calculated according to a Black Scholes model, 
and taken to share premium, being in relation to the issue of share capital. The key inputs into the Black Scholes 
model were: exercise price 0.06p, Risk free rate 3.9%, volatility 36%, dividends nil. Volatility was determined 
by reference to the company's share price over a relevant period. The warrants are immediately exercisable. 
24. RELATED PARTY TRANSACTIONS 
The Directors’ Report provides details of director remuneration and share options and warrants held by the 
directors at the end of the period. Directors were issued 407,883,590 options during the year and no directors 
exercised share options in the year.   
  
Transactions and balances with Group subsidiaries in the year: 
  
CEVO:  
During the year, the Company advanced cash of £0 (2023: £502,718) to Cevo and Cevo incurred costs of £0 
(2023: £477,092) on the Company’s behalf.  The year end amount repayable to the Company was £592,710 
(2023: £592,710). The full amount was provided against as at year end. 
  
RealSM:  
During the year, the Company incurred costs on RealSM’s behalf of £6,155 (2023: £6,595).  The year end 
amount payable to the Company was £18,729 (2023: £12,574). The full amount was provided for as at 14 May 
2024, on which date RealSM was dissolved. 
 
Megit:  
During the year, the Company incurred costs of £231,056 (2023: £250,355) on behalf of Megit.  Megit 
advanced cash of £360,671 to the Company and incurred costs on behalf of the Company of £0 (2023: 
£604,115).  The year end position is that the Company owed £556,500 to Megit (2023: £426,833 due to Megit). 
 
Transactions with other related parties in the year: 
 
David Halley, a Director, subscribed for shares in the Company for a total of £40,000 in August 2023. 
 
The 1st Drop Limited: 
  
Number 
  
Weighted average 
exercise price (£) 
Warrants 
  
  
  
  
  
  
  
Warrants as at 30 June 2022 
216,000,000 
  
0.0125 
Warrants granted 
1,373,053,333 
  
0.0022 
Warrants exercised 
- 
  
- 
Warrants lapsed/forfeited 
(216,000,000) 
  
0.0125 
Warrants as at 30 June 2023 
1,373,053,333 
  
0.0022 
Warrants as at 30 June 2023 
1,373,053,333 
  
0.0022 
Warrants granted 
75,990,299 
  
0.0006 
Warrants exercised 
- 
  
- 
Warrants lapsed/forfeited 
- 
  
- 
Warrants as at 30 June 2024 
1,449,043,632 
  
0.0021 

Gfinity Plc 
66 
 
During the year, the company incurred Consultancy costs of £24,000 (2023: £0) from The 1st Drop Limited. 
At year end the Company owed £12,000 to The 1st Drop Ltd (2023: £0). Neville Upton is a director of The 1st 
Drop Limited. 
 
Athlos Game Technologies Ltd (“Athlos”): 
During the year, the company incurred costs of £0 (2023: £63,717) on behalf of Athlos.  Athlos advanced cash 
of £46,956 (2023: £0) to the Company.  The year end amount payable to the Company was £16,791 (2023: 
£63,717).  
 
During the year, the Group incurred cost of £349,005 ((2023: £0) on behalf of Athlos.  The Group recharged 
Athlos £349,005 (2023: £0).  The year end amount payable to the Group was £25,162 (2023: £25,162).  
David Halley is a director of both Athlos. 
 
All of the above balances are interest free, repayable on demand and unsecured. 
 
25. PROVISIONS 
There was a provision on 30 June 2023 of £238,237 and certain costs pertaining to historic M&A activity and 
employee contracts were utilised or released, therefore the closing balance was £92,640.  The provision is not 
discounted as remaining amounts are expected to be utilised within a year. 
 
 
Year to 30 June 2024   
Year to 30 June 2023 
 
£ 
 
£ 
At 1 July 
238,237 
 
- 
 
 
 
 
Additions 
- 
 
238,237 
Utilised 
69,978 
 
- 
Released 
75,619 
 
- 
 
 
 
 
At 30 June 
92,640 
 
238,237 
 
During the year, the company utilised £69,978 of provisions to pay for redundancy costs and associated notice 
periods. Additionally, the Company released £75,619, of which £37,000 had been allocated to legal costs 
relating to prior employees and £38,619 had been allocated to employee redundancy and notice period costs, 
which were not utilised. 
 
26. EVENTS AFTER THE REPORTING PERIOD 
In September 2024 the Company raised £30,000 before expenses through the issue of 200,000,000 shares at 
0.015p each to David Halley and through the issue of £120,000 of unsecured loan notes to Robert Keith. 
 
At the same time the Company signed a non-binding MOU with 0M Technology Solutions Limited to license 
their ConnectedIQ technology. 
 
27. CONTROL 
The Directors consider that there is no overall controlling party.