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Gfinity Plc

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FY2021 Annual Report · Gfinity Plc
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GFINITY plc |  Annual Report & Financial Statements 2021Contents

GFINITY plc |  Annual Report & Financial Statements 2021

STRATEGIC REPORT 

Directors, Secretary and Advisers

Period Highlights

Gfinity At A Glance

Chairman’s Statement

Chief Executive Officer’s Statement

Chief Finance and Operating Officer’s Report

Principal Risks and Uncertainties

06

07

08

10

12

14

18

GOVERNANCE

26

Chairman’s Statement on Corporate Governance

27

Board of Directors

28

30

Board Composition and Performance

Directors’ Remuneration Report

32

Audit information

33

Directors’ Report

35

Statement of Directors’ Responsibilities

FINANCIAL STATEMENTS 

Independent Auditor’s Report

Group Statement of Profit and Loss

Group Statement of Comprehensive Income

Group Statement of Financial Position

Company Statement of Financial Position

Group Statement of Changes in Equity

Company Statement of Changes in Equity

Group Statement of Cash Flows

Company Statement of Cash Flows

Notes to the Financial Statements

38

44

45

46

47

48

49

50

51

52

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Annual Report & Financial Statements 2021
STRATEGIC REPORT

GFINITY plc |  Annual Report & Financial Statements 2021

GFINITY plc |  Annual Report & Financial Statements 2021

STRATEGIC REPORT
Directors, Secretary and Advisors

Legal Advisers
Corporate 
Fladgate LLP

16 Great Queen Street 
London WC2B 5DG

Commercial 
Onside Law LLP 
642A Kings Road 
Fulham 
London SW6 2DU

Registrars
Link Group 
10th Floor
Central Square
29 Wellington Street
Leeds LS1 4DL 

Financial Public Relations
Teneo Strategy Limited 
5th Floor, 6 More London Place 
London SE1 2DA

Registered Number

08232509

The Board of Directors
Neville Upton  
(Chairman)

John Clarke  
(Chief Executive Officer)

Jonathan Hall  
(Chief Financial and Operations Officer)

Leonard Rinaldi 
(Non-Executive Director)

Hugo Drayton  
(Non-Executive Director)

Andy MacLeod  
(Non-Executive Director)

Company Secretary
Jonathan Hall

Registered Office 
16 Great Queen Street 
London WC2B 5AH

Nominated Adviser  
and Broker
Canaccord Genuity Limited 
88 Wood Street 
London EC2V 7QR

Independent Auditors
Blick Rothenberg Audit LLP   
16 Great Queen Street 
London WC2B 5AH

6

GFINITY plc |  Annual Report & Financial Statements 2021

STRATEGIC REPORT
Period Highlights

“A year of transition, with a new 
management team and a clear 
targeted operational focus”

Higher 
margin 
revenue 
streams 

Financial highlights
 ■ 27% increase in revenue to £5.7m (2020: £4.5m), driven by 
768% increase in revenue attached to Gfinity owned and 
co-owned properties  

 ■ Significant reduction in adjusted operating loss1 by 50% to 

£2.7m (2020: £5.5m loss)

 ■ 61% reduction in adjusted EBITDA loss2, including the 

impact of gains and losses on Associates, to £2.3m (2020: 
£5.8m loss)

 ■ Adjusted administrative expenses3 of £5.4m (2020: £8.3m), 
representing 35% year on year reduction, reflecting full 
year impact of business restructuring in March 2020 

 ■ Cash and cash equivalents at year end of £1.4m (2020: 

£1.6m), supplemented by post year-end over-subscribed 
fundraise to raise £3.3m before costs for targeted 
acquisition.

Operational Highlights
 ■ Significant growth of owned and recurring revenue 

streams providing a strong foundation for scalable growth 
in future years, with GDM platform selected by leading 
brands to target specific gaming audiences and deliver 
global esports programmes

 ■ Commercial agreements signed with leading brands 

and publishers including Activision, Manchester United, 
Cadburys, Formula 1, Premier League and Red Bull

 ■ Bolstered strategic partnerships to drive engagement 

across owned websites, including the launch of new digital 
motorsport competition with Abu Dhabi Motorsport 
Management (ADMM) and expanded relationship with 
global advertising technology platform Venatus

 ■ Added significant senior talent bringing experience with 
publishers and in growing digital businesses to support 
with delivering on strategic priorities, including two 
additional Non-Executive Directors

Growth and expansion of Gfinity Digital Media 
Group (GDM)
 ■ Strong growth of publishing platform, GDM, with revenues 

of £1.6 million

 ■ Acquisition of leading online fantasy and sci-fi news 

community, EpicStream

 ■ Partnerships launched with sites that add value to the user 

experience, such as MapGenie

 ■ Launch of dedicated mobile gaming website Only 

Mobile Gaming! (OMG!) and new virtual racing website 
Racinggames.gg

£2.6m

Gross Profit

768% 

increase in 
revenues

50%

reduction 
in adjusted 
operating loss

Post-Period Highlights
 ■ Acquisition of Megit Limited, owner and operator of the 
website Stock Informer, an ecommerce referral site for 
gamers and their lifestyles, funded via successful fundraise

 ■ Acquisition of SiegeGG, including technology behind 
leading statistical analysis of Rainbow Six Siege video 
game

 ■ Selected by Nintendo and Coca Cola Hellenic Bottling 
Company as operational partner for respective gaming 
and esports tournaments

 ■ Continued expansion of senior leadership team with 

appointment of new Head of Brands and Digital Relations

Outlook 
 ■ Refreshed strategy positioning the business to deliver 

scalable growth and drive financial performance

 ■ Sharpened focus of growing what we own, further 

licensing of proprietary technology IP, and continued 
selection by major brands provides the board with 
confidence in the long-term trajectory of the business

 ■ Continued management focus on limiting impacts of 
macro-economic factors that could create headwinds

1

2

3

Adjusted Operating Loss is the operating loss before depreciation of property, plant and equipment, amortization, impairment of goodwill and or/ intangible assets and the share-based payment charge. For 
consistency with prior years, the figure does include depreciation charged on right of use assets that were previously recognised as operating leases in the year ended 30 June 2019.

Adjusted EBITDA is the Adjusted operating loss, plus the gain or loss on associates.

Adjusted Administrative Expense is administrative expenses, adjusted for the same items as in the Adjusted Operating Loss.

7

GFINITY plc |  Annual Report & Financial Statements 2021

STRATEGIC REPORT
Gfinity At A Glance

About Gfinity
Gfinity is a market-leading digital media publisher and technology company in the rapidly growing esports and competitive gaming 
entertainment industry sector. 

The Company is trusted and consistently chosen by global brands to design and deliver programmes as a result of its deep expertise, 
strong relationships, technological IP and its proven ability to connect directly with a global community of over 3 billion gamers, which 
have created a gaming market worth an estimated $175.8 billion. 

Within this market, Gfinity specialises in building digital highly engaged communities of gamers, both for its own brands and on behalf 
of others, that can be scaled and monetised. This is delivered in three ways:

1.  Gfinity Digital Media Group: the digital home for gamer lifestyles. A network of Gfinity owned and operated websites, driving up to 

15 million visitors per month to Gfinity owned and operated sites. Creating monetisation opportunities through advertising, brand 
partnerships and eCommerce activities. Including related social platforms, these allow Gfinity to reach more than 50m gamers per 
month.

2. 

Jointly owned properties: long-term commercial partnerships with organisations that have a strategic need to connect with gamers. 
This includes the Global Racing Series, in conjunction with Abu Dhabi Motorsports Management, in which Gfinity is paid for the 
delivery of services, including broadcast production and shares equally in the commercial and content rights of the series.

3.  Delivering esports technology and services for third parties: deploying Gfinity’s esports technology, production and operations 
services for a network of blue-chip clients, which include leading game publishers, sports rights holders, media companies and 
commercial brands. Monetised via license income and service delivery fees.

Growth of esports

KEY DEVELOPMENTS IN SECTOR

Young consumers have said no to passive entertainment, traditional television. And a big yes to interactive entertainment, 
which is gaming. Gaming is now fully mainstream and it is massive.  

3.0bn
Global gamers

$175.8bn
Global gaming 
market

8.7%
YoY growth

474m
Global esports 
audience

$1.1bn
Global esports 
market

14.5%
YoY growth

 ■ Gaming activity significantly increased during lockdown period 

 ■ Move away from major in person events to online activity and virtually produced content

 ■ Entering into peak period for gaming related spend with new console launches and related release of new titles 

 ■ Significant growth in traffic to gamer centric/hobbyist websites

Source: Newzoo, 2020

8

GFINITY plc |  Annual Report & Financial Statements 2021

GFINITY DIGITAL MEDIA

STRATEGIC PARTNERSHIPS

OWNED ESPORTS TECHNOLOGY

 ■ >10m MAUs on owned websites

 ■

Reaching 50m gamers per month 
including social channels

 ■ Monetised via advertising, brand 
partnerships and Ecommerce

 ■

 ■

 ■

Shared ownership of esports 
programmes

 ■

‘Industrialise’ existing proprietary tech 
products

Partners with strategic business need

 ■ Deploy in GDM

Shared monetisation of commercial and 
content rights

 ■

Build engaged communities for others - 
drive lifetime value

 ■ Multiple revenue streams

WORLD CLASS PRODUCTION; SECTOR EXPERTISE

9

GFINITY plc |  Annual Report & Financial Statements 2021

STRATEGIC REPORT
Chairman’s Report

Neville Upton  
Chairman

12 November 2021

10

“The continued move towards grass 
roots vindicates the decision taken 
by the Gfinity team to focus on what 
it owns... This places the Company at 
the heart of the gaming ecosystem, 
adding value to key stakeholders, in 
a scalable and monetisable way”

I have pleasure in presenting our annual 
accounts for the financial year-ended 
30 June 2021. The team has diligently 
implemented the new strategic direction 
that CEO John Clarke set out on his 
appointment in March 2020. The progress 
of this sharpened strategy and operational 
focus can now be seen in the Company’s 
financial performance. There was a 27% 
increase in revenue to £5.7m (2020: 
£4.5m), driven by a 768% increase in 
revenues attached to Gfinity owned and 
co-owned content. We are also pleased 
to report a 50% reduction in adjusted 
operating loss to £2.7m (2020: £5.5m). 

This was achieved against the backdrop 
of continued COVID-19 restrictions which 
impacted client and publisher spend. I 
would like to take the opportunity to thank 
our colleagues for their continued hard 
work and dedication during this period to 
deliver such a resilient performance.

The Market
The Board of Gfinity remains confident 
in the prospects and position of the 
Company, especially as the supportive 
market dynamics we saw in the previous 
twelve months continued into this year. 
The gaming market continues to expand 
with more than 3.2 billion players globally 
and the industry generating revenue of 
US$175.8 billion. 

Historically, there has been a particular 
focus around the growth in professional 
esports; the best of the best playing 
against each other in on and offline 

competitions. While still important, the real 
growth area is now grassroots competitive 
gameplay. Connecting with players and 
fans through engagement hubs that deliver 
entertainment, competitive play and chat 
forums is essential for game publishers as 
they look to extend the lifecycle of their 
games. This is equally important for brands 
and sports rights holders seeking ways to 
broaden their reach and better collect and 
utilise first person data.

The continued move towards grass roots 
vindicates the decision taken by the Gfinity 
team to focus on what it owns – the Gfinity 
Digital Media (GDM) group and licensing 
its tech IP. This places the Company at the 
heart of the gaming ecosystem, adding 
value to key stakeholders, in a scalable 
and monetisable way. Gfinity’s growing 
community, aligned to its tournament and 
engagement tech platform is a winning 
proposition. It has never been so highly 
relevant and clearly differentiated in the 
marketplace. 

Acquisitions
Acquisitions are key to the growth of 
Gfinity, especially for GDM. It is a fast-
growing and profitable asset for the 
Company and there is huge opportunity 
to quicken its pace of growth. The first 
major acquisition during the period was 
Epicstream.com, a US based site focusing 
on Marvel and Star Wars. By combining 
the expertise of Gfinity and Epicstream, we 

GFINITY plc |  Annual Report & Financial Statements 2021

have seen significant growth in monthly 
users and revenue, reinforced by new site 
ideas, such as the launch of  MTGRocks.
com. Following the year-end, the Company 
also continued to add new sites to GDM, 
the largest being Stock Informer. We have 
ambitious growth aspirations for GDM and 
continue to look at future acquisitions that 
will allow us to achieve these at pace.  

Adding new Non-Executive 
Directors
During the year we strengthened the 
Board with the appointment of two new 
non-executive directors, both adding 
significant expertise and value to the team. 
Len Rinaldi joined in December 2021 and 
is a former senior leader at Apple where he 
was General Manager for Western Europe, 
a role he held for seven years. Hugo 
Drayton also joined in June 2021. Hugo 
continues to serve as an Independent Non-
Executive Director on the Board of Future 
plc, the global media production platform 
- a role he has held for the last six years. In 
addition, he was CEO of Inskin Media until 
2019 - a brand advertising company he led 
for 10 years, from start-up to a profitable, 
global media business. Both Len and 
Hugo have already made significant 
contributions towards the implementation 
of our strategy, and we will continue to 
build our leadership expertise to expand 
our capabilities.

People and Projects
We have always prided ourselves on the 
dedication, can-do spirit, and innovative 
thinking of our people. It is through 
their efforts that our tech platform has 
been deployed with major publishers; 
that leading brands like Formula 1 
enjoyed record viewership numbers for 
its 2020 esports programme; and that 
relationships with organisations like Abu 
Dhabi Motorsport Management and Red 
Bull go from strength to strength. It is 
also encouraging that post year-end, new 
commercial agreements have been signed 
with brands such as Coca Cola.

In addition, I am particularly pleased 
that the team has made a commitment 
to identify and hire more diverse talent. 
Gfinity is dedicated to improving diversity 
in the UK gaming industry, and we are 
proud to be a signatory of the Audeliss 
and INvolve initiative to drive Black 
inclusion in business, as well as supporting 
the Association for UK Interactive 
Entertainment (UKIE) programme called 
#RaiseTheGame, also focused on 
improving diversity. 

In closing, Gfinity has made significant 
progress against its strategic plan. 
By owning one of the world’s fastest 
growing gamer communities, alongside 
valuable tech IP to facilitate engagement, 
it is adding clear value to the gaming 
ecosystem. The leadership team has 
positioned the business well for further 
growth.

“Gfinity has made 
significant progress 
against its strategic 
plan”

11

GFINITY plc |  Annual Report & Financial Statements 2021

STRATEGIC REPORT
Chief Executive Officer’s Report 

“Gaming is now mainstream and 
growing fast. It is driven by an 
important consumer behaviour – 
young people are moving away 
from passive entertainment such 
as traditional TV, in favour of 
interactive engagement, which 
includes gaming” 

When appointed Gfinity CEO in March 
2020, I set out a plan to bring the 
economics of our business under control 
and reset the strategic focus to deliver 
scalable growth. I am pleased to say that 
during the past 12 months we have made 
significant progress in both areas.

The Gfinity team has focused on getting 
‘more from less’ which is reflected in the 
reduction of both our adjusted operating 
expenses by 35% and our adjusted 
operating loss by 50%. In the last quarter 
of 2020 we delivered the Company’s first 
ever quarterly adjusted EBITDA profit, 
which was an important milestone for the 
business. We remain focused on delivering 
high-margin revenue growth and month-
on-month profitability by FY23, while at 
the same time finding ways to capture 
significant growth opportunities in the 
market. 

For Gfinity to be a leader in the gaming 
ecosystem we need to be fully embedded 
into it, owning something that is highly 
valued by game publishers, sports rights 
holders and brands looking to reach 
gamers. The business is achieving this in 
two scalable areas. The first is the Gfinity 
Digital Media group (GDM), a digital 
publishing business focused on gamer 
lifestyles. The second is Gfinity owned 
technology IP, which drives everything 
needed to host competitions at scale 
and deepen engagement with gamers. 
We made strong progress in further 
developing both these areas during the 
year. When combined with our world 
class production capabilities and range of 

client services, it is clear to see how we are 
changing the dynamics of our business and 
the way we partner with organisations.

The progress we have made this year is 
testament to the talent and dedication of 
our colleagues who have risen to every 
challenge, including unprecedented 
lockdowns. We continue to look for 
exciting new talent to bring into the team 
and we have set ourselves the challenge 
of tapping into as diverse a talent pool as 
possible.

Continued growth of gaming
Gaming is now mainstream and growing 
fast. It is driven by an important consumer 
behaviour – young people are moving 
away from passive entertainment such 
as traditional TV, in favour of interactive 
engagement, which includes gaming. 
When combined with high-speed internet, 
proliferation of smartphones and tablets, 
increasingly captivating games, and VR 
and AR offerings from some of the world’s 
biggest brands, the momentum we see 
today is clearly set to continue.

Strategic focus on ‘what we own’
The Gfinity Digital Media group is now the 
foundation on which our financial model is 
being built. During the period the business 
delivered revenues of £1.6m, up from 
roughly £0.3m in the previous year. The 
financial metric that we track most closely 
is the annualised value of each monthly 
user (MAU). By the end of the financial year 
this figure had grown from 4p to 16p. The 

John Clarke 
Chief Executive Officer 

12 November 2021

12

GDM team is now focused in the short-to-
medium-term on driving 50 million MAUs 
at a target of 30p per MAU, which would 
generate revenue of £15.0m per annum. 
And in the medium-to-long-term, driving 
100m MAUs at 40p per MAU to generate 
revenue of £40.0m per annum. 

The strategy to deliver this growth is now 
well embedded into the business with four 
key pillars to deliver against:

 ■

 ■

 ■

 ■

the first is leverage existing sites such 
as Gfinityesports and Realsport101 
and launch new sites at speed, such 
as MTG Rocks and OMG! focused 
on Magic the Gathering and mobile 
games respectively;

the second is to add new sites 
that build on our gamer lifestyle 
positioning through targeted 
acquisitions, such as Epicstream, 
which we acquired in December 2020 
and is focused on Marvel, Star Wars 
and all things gamer geek;

the third pillar is partner with sites 
that add to the user experience, like 
MapGenie that helps gamers track 
down hard to find in-game assets; and

the fourth pillar is to add and 
expand affiliate and e-commerce 
opportunities across all sites for 
products that gamers need and enjoy. 

Since the end of the financial year 
Gfinity has added two new sites to the 
GDM portfolio. Stock Informer, a highly 
profitable affiliate and ecommerce site for 
gamers and their lifestyles and Siege.gg, a 
leading website for statistics, analysis and 
news around the Rainbow Six Siege video 
game. Both add significant value to our 
fast-growing community of gamers.

In January 2021 we also launched 
Manifold, a custom-built content 
management system (CMS) which is key 
to the growth and success of GDM. It 
allows us to scale our existing sites quicker, 
integrate the sites we acquire onto a single 
CMS system and optimise all our sites both 
commercially and for Google search.

Throughout the year GDM continued to 
grow and gain momentum, and we are 
excited to bring to life ideas for new sites 
to create and acquire, whilst increasing the 
annualised value per monthly user.

GDM provides multiple revenue levers and 
importantly provides Gfinity first-person 
data that can be used to create better, 
more targeted products and experiences 
for gamers. This data also facilitates more 
informed conversations with brands keen 
to connect with gamers.

Gfinity’s owned tech IP
Our technology IP is a significant asset 
to the business. Traditionally it has been 
utilised for one-off bespoke projects 
for clients such as the Premier League, 
Formula 1 and Activision. This financial 
year, we changed this approach and 
created a scalable, licensed-based model 
around four distinct yet complimentary 
products: a turnkey Competition Platform, 
flexible for any game, any platform and any 
competitive format; Game Control which 
enables real-time competition adjudication 
used by the likes of Formula 1; Community, 
facilitating greater interaction through 
forums, chat, rewards and achievements, 
currently used by Nvidea; and Virtual 
Production which allows remote 
multiplayer participation and low-cost 
broadcast solutions.

For the Competition Platform we have 
three distinct products. Each has significant 
total addressable markets and the 
opportunity for recurring license fees. 
For each we already have strong proof of 
concepts, practical experience with several 
of the world’s leading brands and game 
publishers and playbooks to deliver them. 
The team has made significant progress 
in productising our owned tech IP and in 
2022 will be ready to roll out at scale. 

Client Service and Partnerships 

During the period we also completed 
commercial agreements with leading 
brands and publishers including Activision, 
Manchester United, Cadburys, Formula 
1, Premier League and Red Bull. These 
agreements are based on our ability to 
enable businesses to navigate the sector 
and provide the full range of gaming 
services, from operations to production. 

In addition we also delivered two seasons 
of V10 R-League, the first product under 
the Global Racing Series partnership 
between Gfinity and Abu Dhabi 
Motorsport Management. It attracted 
several of the world’s leading motorsport 
virtual teams and introduced new racing 
formats that captured the imagination 
of fans across the globe. The foundation 
has been built and we are expecting the 
2022 season to attract even more interest. 
We are looking for more opportunities to 
expand this business model across other 
industry sectors – specifically where Gfinity 
is paid for ideation, delivery, and share in 
the commercial upside that is generated.

Diversity and inclusion
We continue to take positive action 
towards creating a more diverse and 

GFINITY plc |  Annual Report & Financial Statements 2021

inclusive work environment and are 
committed to participating in initiatives 
- large and small - that will help us 
achieve this goal. Some examples for 
this year include: modifying language 
used in our job posts in order to ensure 
we attract people from all backgrounds, 
and becoming a signatory of If Not Now, 
When? and #RaiseTheGame, initiatives 
focusing on improving diversity across UK 
business and gaming respectively. We have 
also created an internship program open 
to talent from BAME backgrounds.

We have actively advertised in more 
platforms and locations, reaching out to 
more diverse applicants than ever before 
and investment has been made into an ATS 
system which will allow us to implement 
anonymised hiring tactics moving forward. 

The Company has also made a 
commitment to include unconscious 
bias training as part of our induction 
programme by the end of the FY 21/22. 
As part of a wider review of our inclusion 
practices we have enhanced our maternity 
and paternity policies, to allow for parents 
to spend more time with their family.

Outlook

The sharpened operational focus, 
combined with the significant reduction 
in our cost base, has given Gfinity the 
impetus to win and deliver on the major 
opportunity we see ahead of us. Gfinity’s 
continued success also remains dependent 
upon positive business and consumer 
sentiment. The timing of new advertising 
campaigns and programmes are 
determined by a range of factors, including 
our customers. There are risks associated 
with these timings and therefore it is 
important that we remain agile, flexible 
and entrepreneurial, continually adding to 
an already strong pipeline of opportunities.

Conclusion
Gaming is here to stay and will continue 
to grow. Macro trends are working in our 
favour. Gfinity is now embedded into the 
gaming ecosystem and is adding value to 
it through the strategic focus on ‘what we 
own’. We are staying focused on what we 
can control, building the GDM and our 
tech IP licensing business, partnering with 
organisations who have mutual interests 
and working with great brands that value 
our expertise. We are on an exciting 
journey and I would like to thank the 
Gfinity team, our business partners and our 
clients for their continued hard work and 
support.

13

STRATEGIC REPORT
Chief Financial and Operating Officer’s Report

“I am pleased to be able to report 
on full year revenue growth of 27% 
to £5.7m. I am also particularly 
encouraged that this has been 
largely driven by revenue relating 
to Gfinity owned and co-owned 
content, which increased by 768%”

Summary
The year to 30 June 2021 was one of 
significant financial progress for the 
business.  

In March 2020, we announced a review of 
the business positioning, sharpening its 
strategic focus around owned properties 
in areas which we believe we hold a 
competitive advantage and can scale 
profitably. The results for the year to 30 
June 2021 reflect the first full year impact 
of these changes.

In that context, I am pleased to be able to 
report on full year revenue growth of 27% 
to £5.7m. I am also particularly encouraged 
that this has been largely driven by 
revenue relating to Gfinity owned and co-
owned content, which increased by 768% 
to £2.3m (FY20: £0.3m). Of this £1.6m 
of revenue related to the Gfinity Digital 
Media Network (FY20: £0.3m), while £0.7m 
related to jointly owned esports properties, 
including the Global Racing Series in 
conjunction with Abu Dhabi Motorsports 
Management (FY20: £nil).  The growth 
of these owned and recurring revenue 
streams provides a strong platform for 
scalable growth in future years.

The sharpening of focus also allowed us 
to make significant savings in operating 
expenditure. Adjusted administrative 
expenses of £5.4m represented a 35% year 
on year reduction (FY20: £8.3m), which 
followed a 13% reduction delivered during 
FY20.

The overall impact of these changes was a 

50% reduction in the Adjusted Operating 
Loss for the year to £2.7m (FY20: £5.5m). 
Again, this built on a 36% reduction in the 
year to 30 June 2020.

In December 2020, Gfinity disposed of its 
33% minority holding in Esports Awards 
for £0.5m. With the investment held at 
zero carrying value this resulted in a £0.5m 
gain on disposal of an associate entity. As 
a result, the Adjusted EBITDA loss, which 
includes the impact of all gains and losses 
on associates reduced to £2.3m. This 
represented a year-on-year reduction of 
61% (FY20: £5.8m).

In December 2020, we were delighted to 
announce the acquisition of the trade and 
assets of the Epicstream business. This 
was supplemented following the year-end 
through the acquisitions of the trade and 
assets of the SiegeGG business and of 
Megit Limited, the company that owns 
and operates the highly profitable Stock 
Informer brand.

These acquisitions are in line with our 
strategy to build a large and highly 
engaged digital media publishing 
business based around gamers and their 
lifestyles. The Gfinity Digital Media group 
will consist of a network of sites, each 
featuring its own unique properties of 
content, which add value to the experience 
of a particular segment of gamers. This 
network will benefit from the economies 
of scale of delivery of high-quality 
supporting technology and infrastructure 
across a larger number of sites. It will 
also build the scale to fully capitalise on 

Jonathan Hall   
Chief Financial and Operations Officer 

12 November 2021

14

GFINITY plc |  Annual Report & Financial Statements 2020the revenue opportunity, allowing for 
premium advertising rates to be earned 
through the direct sale of campaigns to 
brands and other organisations wanting 
to connect with gamers. This will form 
part of a diversified revenue model, with 
eCommerce and affiliate revenues also 
playing a growing importance in driving 
increases in the revenue per user across 
the network

Revenue and cost of sales
Revenue of £5.7m reflects an increase of 
27% year on year (FY20: £4.5m). Of this, 
£2.3m related to Gfinity owned and co-
owned content, comprising of £1.6m in 
respect of Gfinity Digital Media group and 
£0.7m in respect of global racing series.  

Across the full year to June 2021, Gfinity 
Digital Media averaged 10.7m monthly 
active unique users, delivering average 
annualised revenue of 15.2p per user.  As 
the business scales, we believe that it 
should be possible to significantly scale 
both the number of users and revenue per 
user through: 

User Numbers

 ■ Continued development of content 
and SEO strategy to drive growth in 
existing sites

 ■ Launch of new sites, powered by 

custom built content management 
system (CMS), e.g. RacingGames.GG 
(eRacing), Stealth Optional (gamer 
tech) and MTGRocks (Magic the 
Gathering)

 ■ Acquisition of targeted sites e.g. 
Epicstream, StockInformer and 
SiegeGG. 

Revenue per User

 ■ Increased proportion of direct 

campaigns, at premium rates as brands 
look to directly target Gfinity’s owned 
audience

 ■ Growth of eCommerce and affiliate 

revenues 

 ■ Deployment of additional technology 

and content, to drive more visits per 
user and increase time on site, creating 
more monetisation opportunities.

In the short to medium term, we are 
targeting growth to 50 million monthly 
active users (MAU) at 30p revenue per 
MAU, rising to 100m MAUs at 40p per 
MAU in the medium to longer-term.

Revenue relating to the provision 
of esports services, technology and 
content on behalf of clients was £3.4m, 

which represented a reduction of 20% 
year on year (FY20: £4.2m). This partly 
reflected a reduction in the number of 
live esports events taking place as a 
result of COVID-19, which only had a part 
year impact on the FY20 results. It also 
represents our shift in strategic focus, with 
a greater focus being placed on Gfinity’s 
higher-margin owned properties.

Gross profit reduced slightly year-on-year 
to £2.6m (FY20: £2.8m). This primarily 
reflected a move to a more variable cost 
model, in line with the significant reduction 
in administrative expenses, with more staff 
brought in to support as required on a 
programme-by-programme basis, rather 
than forming part of the ongoing overhead 
of the business. It also reflected an 
investment of £0.2m in the launch and first 
two seasons of the Global Racing Series in 
conjunction with Abu Dhabi Motorsports 
Management.

Administrative Expenses
As a Board, we monitor ourselves against 
Adjusted Administrative Expenses, 
as the measure which most closely 
reflects the cash costs to the business. 
This measure adjusts for the impact of 
non-cash items, including amortisation 
or other adjustments to the carrying 
value of goodwill and intangible assets, 
depreciation on owned assets and the 
share option charge. For consistency with 
prior years and to most closely align to 
cash costs, operating lease payments 
which are capitalised under IFRS 16 are still 
included within Adjusted Administrative 
Expenses. 

Unadjusted administrative expenses 
include:

 ■ Share option charge of £0.3m, which 
represents a significant reduction of 
the figure for FY20 of £1.5m, which 
featured an accelerated charge in 
respect of certain former board 
members

 ■ Amortisation of intangibles and 

adjustments to goodwill of £0.5m 
(2020: £0.5m)

 ■ Depreciation of owned assets of £0.6m 

(2020: £0.4m)

 ■ Impairment of the goodwill held in 

respect of acquisition of CEVO, Inc of 
£0.9m (2020: £nil)

CEVO, Inc was acquired by Gfinity in July 
2017, since which time the CEVO business 
has provided significant value to the 
overall Group.  CEVO’s esports platform 
continues to form the basis of the current 
Gfinity Esports Platform, which is used to 

support esports programmes for multiple 
clients and is central to the productization 
of Gfinity’s esports technology suite.  
CEVO also continues to deliver services 
to a key client under its own brand in 
USA.  Intangible assets identified on 
acquisition continue to be held in respect 
of both of these items.  Over time, 
however, the operations of CEVO have 
become increasingly intertwined with 
those of Gfinity.  Former CEVO directors 
hold senior positions within the Gfinity 
business, including Head of Product and 
Head of Technology.  As a result, it has 
become increasingly difficult to separately 
quantify the value of future cash flows 
relating to the CEVO brand.  On this basis, 
directors have taken the decision to write 
the value of goodwill down to zero.  This 
has no impact on the underlying adjusted 
operating profit of the business.

Adjusted Administrative Expenses for the 
year to June 2021 totaled £5.4m, which 
represented a year on year decrease of 
35% (FY20: £8.3m). Adjusted for £0.1m of 
Other Income received under the furlough 
scheme, the net overhead cost of the 
business reduced to £5.3m in the year to 
June 2021.

The reduction was principally driven by 
significant headcount reductions applied 
during a restructuring of activities in March 
2020.  It also included release of the 
company’s office in April 2021, with staff 
now working primarily from home and from 
the Gfinity Arena as required.

Operating loss
The cumulative impact of the factors 
outlined above is that the Operating Loss 
for the year reduced by 50% to £2.7m 
(2020: £5.5m). This followed a 36% year 
on year reduction in FY20, as the company 
continues to progress towards profitability.  

Share of gain/loss in associates
In December 2020, Gfinity disposed of its 
33% minority holding in Esports Awards for 
£500,000. This represented a strong return 
on an initial investment of £138,000. With 
the investment having been written down 
in line with losses in the associate, at the 
time of disposal, the investment was held 
at zero carrying value in both the Company 
and Consolidated Balance Sheets. Net 
of a debtor balance of £40,294, which 
was waived as part of the transaction, this 
disposal resulted in a gain of £459,706.

With no activity in the Gfinity Esports 
Australia business, which is in the process 
of being wound down, in the year, this 
meant an overall gain on associates of 

15

GFINITY plc |  Annual Report & Financial Statements 2020revenues, which continue to benefit from a 
global chip shortage, resulting in demand 
outstripping supply for in-demand gaming 
products.

SiegeGG continues to be seen as the 
authority on statistics and news in relation 
to the Rainbow Six Siege competitive 
scene, which alongside advertising 
revenues, results in ongoing revenue 
streams from the licensing of this data to 
event organisers and broadcasters in the 
Rainbow Six Siege scene.  

Outlook
Overall, the results outlined in this Annual 
Report represent a year of significant 
progress for the business. Directors expect 
revenue to continue to grow, driven largely 
by Gfinity owned content and technology. 
It is also expected that organic growth will 
be supplemented by further mergers and 
acquisitions, as Gfinity seeks to rapidly 
grow both the scale and the profitability of 
its Digital Media network.

This growth will be supplemented by 
an investment in the productisation of 
Gfinity’s owned esports technology, in 
the expectation that the licensing of this 
technology will create a further scalable, 
repeatable and profitable revenue stream 
for the business.

This will enable Gfinity to fully deliver value 
to shareholders from the leading position it 
has created within the valuable esports and 
video gaming market.

£459,706 (2020: loss of £308,214).

As a result, the Adjusted EBITDA loss, 
which includes the impact of all gains and 
losses on associates reduced to £2.3m. 
This represented a year-on-year reduction 
of 61% (FY20: £5.8m).

Cash and cash equivalents
Year-end cash of £1.4m (2020: £1.6m) was 
slightly ahead of expectations. At the year 
end, £0.2m of warrants in respect of shares 
acquired during the April 2020 fundraise 
remained outstanding, which have now 
expired.

Following the year end, Gfinity successfully 
completed an oversubscribed fundraise at 
market price, reflecting continued strong 
investor support for the business. This 
placing raised a further £3.3m gross (£3.1m 
net). Of this sum, £2.5m was used to 
acquire Megit Limited, owner of the Stock 
Informer brand, which is expected to have 
a strong cash positive impact on Gfinity’s 
future performance.

Mergers and Acquisitions
In December 2020 Gfinity announced the 
acquisition of the trade and assets of the 
Epicstream business, which consisted of 
the Epicstream.com website and related 
content, together with an engaged 
Facebook network featuring over 6 million 
likes. Consideration for this consisted of 10 
million shares, with a fair value at the date 
of acquisition of 3.6p, together with an 
earn out of 30% of revenue in each of the 
first 2 years. 

Following the year-end Gfinity announced 
two further acquisitions:

 ■ Megit Ltd, the parent company of 
the Stock Informer brand, which 
operates the StockInformer.co.uk and 
StockInformer.com sites in UK and USA 
respectively. Stock Informer holds a 
position of authority on the availability 
of hard to get items of stock, of 
particular relevance to gamers. Its 
proprietary technology ensures an 
up to date record of when such items 
become available allowing it to earn 
revenue through affiliate commissions. 
In the year to 31 March 2021 Megit Ltd 
earned revenue of £2.3m and profit 
before tax of £2.2m, demonstrating 
a highly profitable, scalable model. 
While the launch of next generation 
PlayStation and Xbox consoles 
means this year won’t necessarily 
represent a benchmark for recurring 
income, directors believe that stock 
shortages will be an ongoing issue 
and the market leading position that 

16

Stock Informer has established with 
regards to this will represent a valuable 
addition to the GDM network.

o    Consideration for the acquisition         
of Megit Limited comprised of: 

•  £2.5m in cash 

•  £2.5m in Gfinity equity settled via 

the issuance of 62.5m new ordinary 
shares at the placing price of 4p in 
September 2021; and

•  An earn out of 30% of revenue 
in each of the first 3 years post 
acquisition, capped at a maximum 
value of £1.8m. 

 ■ The trade and assets of the SiegeGG 
business. SiegeGG has acquired a 
leading position as the authority on 
all news and statistics relating to 
the competitive scene around the 
Rainbow Six Siege game published 
by Ubisoft. The business generates 
revenues through the licensing of its 
database of statistical information 
relating to Rainbow Six Siege esports 
and onsite advertising. In the year to 
31 December 2020, SiegeGG reported 
unaudited revenues of $0.1 million and 
profit before tax of $40k.

o    Consideration for the acquisition         
of SiegeGG comprised of: 

•  9 million ordinary shares, with a fair 
value on the date of acquisition of 
4.4p 

•  An earn out of 30% of revenue 
in each of the first 2 years post 
acquisition, capped at a maximum 
value of £1.5m. 

As the earliest of these acquisitions, 
Epicstream has provided an excellent case 
study for other sites to follow. The site 
benefits from having been migrated to 
Gfinity’s proprietary Content Management 
System “Manifold”, which powers 
other large sites in the network and the 
deployment of Gfinity’s content and 
SEO strategy. Having delivered 600,000 
monthly active users in its first month 
under Gfinity in December 2020, the site 
has grown to reach around 3 million users 
a month and is now benefitting from being 
jointly commercialised through Gfinity’s 
preferential partnerships.  

While both the Stock Informer and 
SiegeGG acquisitions have been much 
more recent, initial indications are positive. 
Both have now been integrated into 
Gfinity’s commercial and advertising 
partnerships, creating new advertising 
revenue streams. In the case of Stock 
Informer, this supplements ongoing affiliate 

GFINITY plc |  Annual Report & Financial Statements 202017

GFINITY plc |  Annual Report & Financial Statements 2020STRATEGIC REPORT
Principal Risks and Uncertainties

Introduction
Gfinity’s long-term success will depend 
in large part on its ability to manage the 
key risks affecting the Company. Gfinity 
is an innovative business in a rapidly 
developing sector. In that context, the 
risks facing Gfinity can change quickly and 
the board recognises the importance of 
identifying key risks and ensuring that the 
right mitigation strategies are in place for 
managing them.

“Gfinity is an 
innovative business 
in a rapidly 
developing sector”

Ultimate responsibility for managing risk 
lies with the board. Executive responsibility 
for retaining the register of risks and 
reporting on these to the board lies with 
the Chief Financial and Operations Officer. 
Responsibility for the management of 
risks lies with different members of the 
Executive leadership team depending on 
the nature of the risk.

Gfinity distinguishes between strategic 
risks and operating risks. Strategic risks 
represent macro level matters, which may 
impact on the strategy of the Company. 
Operating risks reflect the ongoing 
challenges that the business may face in 
delivering on that strategy.

On a day to day basis, responsibility for 
managing strategic risks lies with the 
Chief Executive. Mitigation strategies and 
the emergence of new strategic risks are 
considered through the weekly senior 
leadership team meetings, which he chairs.

Operational risks are the responsibility 
of the Chief Financial and Operations 
Officer and are considered both at the 
senior leadership team meetings and 
through weekly one to one meetings with 
the heads of respective operational and 
commercial departments.

In assessing its attitude to risk, directors 
aim to strike a balance between ensuring 
comprehensive processes and monitoring 
frameworks are in place, as would be 
expected of a publicly listed Company, 
while retaining the dynamism and 
innovation required to grow quickly within 
a rapidly developing and changing sector.

The directors believe the principal risks 
currently affecting the business are as 
outlined below:

18

GFINITY plc |  Annual Report & Financial Statements 2021STRATEGIC RISKS

Risk

COVID-19 risk

Economic and political uncertainty

Intellectual property risk

Perception of video gaming

Description

Mitigating Actions

The COVID-19 pandemic drove an 
unparalleled level of uncertainty within the 
global economy.

This has resulted in many organisations 
holding back from making long term 
spending commitments.

It has also seen a movement away from 
spend on live, in- person events.

The potential for further outbreaks and 
related lockdown measures also has 
implications for financial markets, which 
could have implications both for Gfinity’s 
share price and the availability of future 
capital.

The United Kingdom’s exit from European 
Union has created a level of economic and 
political uncertainty, which provides risks at 
both a strategic and operational level for 
Gfinity. At a strategic level, the uncertainty 
could create challenges with regards to 
capital availability and the desire of global 
publishers, rights holders and brands to 
deliver programmes in the UK.

Esports involves the use of intellectual 
property, typically owned by the publishers 
of the respective game titles.

Gfinity must consider the risk of changes 
in strategy of the intellectual property 
owners, resulting in certain games not being 
available for use by Gfinity in its esports 
properties, or fees being required for the 
use of intellectual property, which may 
present a challenge to Gfinity’s business 
model.

Some people view video gaming negatively, 
as something that promotes an unhealthy 
lifestyle and lack of social interaction.  There 
is a risk that this perception will provide a 
barrier to entry to commercial partners and 
broadcasters, presenting a risk to Gfinity’s 
business model.

Gfinity acted quickly in the spring of 2020 
to reduce the cost base of the business and 
focus activities on areas where directors 
believe they can both be successful in 
the long term, but also in which they can 
continue to win in the short term.

This was reflected in the speed with which 
esports programmes for clients including 
Formula 1 and Premier League, with 
participants competing remotely were 
brought to market following the initial 
outbreak of the disease.

At a strategic level, the building of 
Gfinity’s own audience on its Digital Media 
platforms has made the company much less 
susceptible to fluctuations related to the 
staging of live events. 

The structural changes to the cost base of 
the company and the additional security 
over funding, resulting from the fundraise 
undertaken in April 2020, ensures that the 
company will have the resources to ride out 
any short term economic uncertainty.

The move towards an increased level of 
digital engagement, with participants 
competing remotely also decreases Gfinity’s 
dependence on live events and cross border 
travel.

Gfinity’s brand and technology platform, 
together with the audience consuming 
Gfinity content, has been developed 
across multiple titles, ensuring there is no 
dependence on any single title.

Gfinity maintains strong relationships 
with multiple game publishers and has 
demonstrated the value it can bring to 
them in building communities and driving 
engagement around their games, which 
in turn drives revenues for the publishers 
through sales of the games themselves and 
in-game content.  As a result, a number of 
the major game publishers have become key 
clients of Gfinity.

Gfinity seeks to educate partners and the 
wider industry on the positive impact of 
gaming.  Esports provides a social platform 
for people to play and interact, in a highly 
accessible way.  Even at the top level, 
where teams and players are practicing 
for many hours per day, this will frequently 
be supplemented by fitness and nutrition 
programmes to keep players healthy.

19

GFINITY plc |  Annual Report & Financial Statements 2020Gfinity continues to invest both in its 
own market leading technology and 
development of a large community of 
fans who come directly to Gfinity for their 
own esports and video gaming news and 
content.

This owned technology and owned audience 
ensures that Gfinity continues to retain a 
competitive advantage over new entrants to 
the market.  

While Gfinity will continue to provide 
services to key partners in addition to these 
owned areas, it will only do so where the 
economic terms make commercial sense for 
the business to do so.

The directors of Gfinity firmly believe that 
establishing a market leading position in the 
fast-growing esports sector is the best route 
to delivering significant long-term value to 
shareholders.

Nonetheless, in view of the fact that revenue 
progression may be non- linear, as noted 
in the current year results, the board has 
adopted a strategy of sharpening the 
focus of the business onto areas in which 
the company enjoys a distinct competitive 
advantage, which can grow profitably and 
while can recur year after year.  These 
include advertising income relating to its 
owned audience, licensing of its esports 
technology and long term commercial 
partnerships, such as that with ADMM.

GFINITY plc |  Annual Report & Financial Statements 2021

STRATEGIC RISKS (continued)

Risk

Competition risk

Description

Mitigating Actions

There are currently very few companies 
globally that can deliver full end to end 
esports solutions and Gfinity has established 
a first mover advantage. As the market 
develops, however, there is a risk of new 
entrants coming into the market, or game 
publishers looking to bring the capability in 
house.

Speed of revenue growth

Gfinity operates in a pioneering sector. 
Directors believe, supported by market 
research, that the value of that sector is 
significantly below the level it should reach, 
given the size and level of engagement 
of the audience and the attractiveness of 
that demographic to broadcasters and 
commercial partners. Nonetheless, that 
growth may not be linear and that may 
present a risk to the speed of revenue 
growth.

20

GFINITY plc |  Annual Report & Financial Statements 2021

Description

Mitigating Actions

OPERATIONAL RISKS

Risk

COVID-19 risk

Alongside the strategic risks, the COVID-19 
outbreak has presented multiple operational 
risks to the business, including:

 ■ Key staff availability; in the event that 

multiple people needed to be absent at 
a single point in time

 ■ Facility availability; ensuring we remain 

able to generate competitive gaming 
content for our own programmes and for 
clients without breaching government 
regulations

 ■ Maintaining efficient and effective ways 
of working, including ensuring that staff 
are able to do their jobs even if they 
can’t come to the office

 ■ Maintaining appropriate communication, 

so the company’s activities remain 
focused and aligned.

Department leaders have been targeted 
with ensuring that there is appropriate 
knowledge sharing within the teams and 
in building a broader network of people 
who understand our processes and ways of 
working, who can come in at short notice to 
support our activities.

Staff have successfully worked remotely 
throughout the past 18 month period, 
however, weekly all staff meetings and 
quarterly in-person all staff meetings ensure 
continued strong communication across the 
business.  

The company engaged a team of specialist 
consultants to reconfigure the arena and 
develop new ways of working that, as far 
as possible adhered to social distancing 
guidelines and continues to monitor the 
effectiveness of these processes.

The company’s investment in technology 
has also allowed it to continue delivering 
high quality content, without the need for 
participants to travel into the arena.

Gfinity maintains a strong core group of 
investors but has also sought over recent 
fundraises to broaden this shareholder base.  
In that context, we were delighted in the 
fundraise completed in September 2021 to 
introduce a new cornerstone institutional 
investor Canaccord Genuity.

As noted previously, the company has also 
undertaken a restructuring to significantly 
reduce the month on month cost base.  
This, combined with the growth of the 
profitable Gfinity Digital Media business and 
acquisition of Megit Ltd, will support the 
business as it drives to a cash flow positive 
position.

Liquidity risk

Gfinity is currently a loss-making company 
and as such, must ensure that it has sufficient 
capital available to deliver on its strategy.

Access to key skills

Esports is a new sector and as such, the 
number of people with deep experience in 
developing and delivering esports solutions 
is limited. Without access to this expertise, 
Gfinity would not be able to provide the 
depth of solutions to its client base or build 
its own Gfinity “tribe”.

Gfinity places a high importance on 
succession planning within the business, 
ensuring that skills are not vested in a single 
individual. This is built through development 
of existing staff, recruitment of certain key 
personnel and where appropriate through 
targeted acquisitions.

Senior individuals are also incentivised 
through an employee option scheme, 
driving loyalty to the business.

21

GFINITY plc |  Annual Report & Financial Statements 2021

OPERATIONAL RISKS (continued)

Data security risk

Gfinity has built a large community 
of esports fans playing, watching and 
socialising through its own platform and 
those of CEVO and RealSport. Increasing 
levels of data protection regulation, 
including GDPR legislation, and ongoing 
cyber security risks, make it imperative that 
any data gathered through these platforms 
is collected, handled and protected in 
accordance with all relevant regulations. Any 
failure to do so would significantly erode 
trust, both among the esports community 
and prospective commercial partners.

Gfinity has undertaken an in-depth review 
of its data policies and procedures, in 
conjunction with lawyers and data protection 
experts in response to recent data 
protection legislation.

All user data held is in a secure and 
encrypted manner and is only used in 
compliance with all relevant legislation.

This report was approved by the board and signed on its behalf.

Neville Upton    
Chairman

12 November 2021

22

GFINITY plc |  Annual Report & Financial Statements 2021
GFINITY plc |  Annual Report & Financial Statements 2020

23
23

Annual Report & Financial Statements 2021 
GOVERNANCE

GFINITY plc |  Annual Report & Financial Statements 2021

GFINITY plc |  Annual Report & Financial Statements 2021

GOVERNANCE
Corporate Governance Report

The board retains overall responsibility for 
ensuring strong corporate governance and 
is supported by the Audit, Nominations 
and Remuneration Committees. This 
section provides further detail on the 
composition and conduct of business of 
the board and its respective committees, 
together with information on how they 
discharge their responsibilities.

Board of directors:

The Gfinity plc board is responsible for:

 ■ Setting the strategy across all Gfinity 

group companies;

 ■ Defining the business model and the 
financial framework within which the 
business must operate;

 ■ Setting and ensuring the 

implementation of the culture, to 
deliver success;

 ■ Designing and implementing controls 
and the risk management framework;

 ■ Ensuring communication with 

key stakeholders, including staff, 
shareholders, suppliers and customers; 

 ■ Appointing a senior Executive Team, 
capable of delivering on the defined 
strategy; 

 ■ Monitoring performance against the 
above areas and taking remedial 
actions as appropriate;

 ■ Ensuring availability of capital to deliver 

on the chosen strategy.

Chair’s statement  
on corporate governance

“The Directors recognise the 
fundamental importance of 
good corporate governance 
in providing an efficient, 
effective and dynamic 
management framework to 
ensure that the Company is 
managed in the right way for 
the benefit of all shareholders 
over the medium to long-term. 
In view of this, the board 
of Gfinity plc has chosen to 
apply the QCA Corporate 
Governance Code (the ‘QCA 
Code’) published by Quoted 
Companies Alliance. The 
QCA Code is a pragmatic and 
practical tool, which adopts 
a principles-based approach 
to corporate governance, 
which the directors of Gfinity 
believe is correct for Gfinity 
in its current stage of growth. 
This section of the report 
provides further details on 
how Gfinity complies with 
these principles of good 
corporate governance. Further 
information can also be 
found on our investor website     
www.gfinityplc.com.”

Neville Upton  
Chairman

26

GOVERNANCE
Board of Directors

GFINITY plc |  Annual Report & Financial Statements 2021

NEVILLE UPTON, CHAIRMAN

Appointed: 15 January 2014

After graduating at the London school of Economics, Neville joined Coopers & Lybrand where he qualified as a Chartered Accountant. 
Neville’s formative years were at Euromoney where he gained experience in finance, M&A and various commercial projects. After a brief spell 
at The Decisions Group as Finance and Operations Director, in 1998 he established a call centre business, The Listening Company, which 
specialised in multichannel communication applications and high quality customer service solutions. The business was sold in 2011 to Serco 
for a sum in excess of £60 million, at which time it had a turnover of £82 million and employed 4,000 people. Neville co-founded Gfinity in 
2012 and assumed the role of Chairman in March 2020.

JOHN CLARKE, CHIEF EXECUTIVE OFFICER

Appointed: 18 September 2018

John is an experienced business executive having worked in and with leading global companies for the last 25 years. Prior to joining Gfinity, 
John worked for HEINEKEN N.V. where he was Head of Global Communications and, most recently, a senior commercial director within 
Lagunitas Brewing Company, a 100% owned subsidiary of HEINEKEN N.V.

Previously he held senior leadership, corporate affairs and marketing positions within The American Express Company and Burson-Marsteller 
Public Relations. John was appointed to the board in September 2018, originally as a non-executive director. In May 2019 he was appointed 
as the Chief Commerical and Brand Officer, in which role he oversaw a rapid expansion of the Gfinity and RealSport communities. John was 
appointed Chief Executive in March 2020.

JONATHAN HALL, CHIEF FINANCIAL AND OPERATIONS OFFICER

Appointed: 1 September 2014

Jon qualified as a Chartered Accountant with Arthur Andersen followed by a period of six years specialising in organisation and business 
process design with PA Consulting, a leading London based management consultancy firm. He subsequently spent five years as a Finance 
Director of Saracens Ltd and the wider Premier Team Holdings Group, before joining Gfinity in August 2014 where he led the process of 
the Company’s admission to AIM. As Chief Financial and Operations Officer Jon has responsibility for all aspects of finance and accounting, 
including financial planning, reporting and accessing capital to fund growth. He also retains responsibility for all company operations including 
event delivery, technology, HR and legal matters.

LEONARD RINALDI, INDEPENDENT  NON-EXECUTIVE DIRECTOR

Appointed: 18 December 2020

Len Rinaldi retired in April 2019 after 12 years as the General Manager, Western Europe, Apple, Inc., where he led sales / general 
management across Western Europe. Previously, as Apple’s CFO EMEIA 2007 – 2012, he oversaw revenue hyper growth from $7bn to $40bn. 
Len also sat on the boards of Apple India (revenues $800m) as it entered the market, and Apple France (revenues $4bn).

His early career was spent in finance and business development/sales roles at AT&T and Alcatel Lucent, and has lived in Saudi Arabia, 
Singapore, USA, Paris, and London. Len holds an MBA in Finance from FDU. In addition he has Executive Leadership Certifications from 
Wharton School of Business and the University of Notre Dame.

HUGO DRAYTON, INDEPENDENT NON-EXECUTIVE DIRECTOR

Appointed: 21 May 2021

Hugo has spent the past 30 years in publishing and media, as a pioneer in digital media, including planning and launching the UK’s first online 
newspaper – Electronic Telegraph, in 1994. He led Inskin Media, as CEO, for 10 years until 2020, growing it from start-up to a global, brand 
advertising business. Previously, he spent 10 years at The Telegraph Group, latterly as Group Managing Director. Hugo led Advertising.com, 
Europe, for 2 years, and was launch CEO of behavioural marketing company, Phorm.

Hugo is a non-executive director on the board of FTSE250 Future plc, and is an investor/advisor to several media and ad-tech businesses. He 
serves as a Trustee of the Felix Byam Shaw (Felix Project) and British Skin Foundation charities.

His early career was spent overseas, in Europe and South America, with Coats Viyella, and launching automated telephony services across 
Europe with Reed Telemedia.

27

GFINITY plc |  Annual Report & Financial Statements 2021

GOVERNANCE
Board Composition and Performance

The composition of the Gfinity board 
is structured to contain the range of 
skills and personal qualities required to 
effectively discharge its duties. The board 
recognises that as Gfinity develops, within 
a rapidly growing sector the precise 
composition required shall change from 
time to time. Responsibility for reviewing 
the composition of the board and making 
recommendations for appointment 
and removal of directors rests with the 
Nominations Committee. Further details 
of this are provided below. Any such 
recommendations are subject to formal 
approval of the full board.

The board recognises the importance 
of diversity of skills and approach in 
effectively conducting its duties, and 
as such, has sought to appoint high 
calibre individuals from a wide range of 
backgrounds and sectors.

Attendance Record:

Role of Chair: 
The primary responsibility of the Chair is to 
lead the board effectively and to oversee 
the adoption, delivery and communication 
of the Company’s corporate governance 
model. As Chairman, Neville Upton 
also retains responsibility for oversight 
of the development and delivery of the 
Company’s strategy, supported by the 
Executive Directors.

The Chair ensures that the board considers 
the key issues affecting the Group, both 
operationally and financially, and together 
with the Company Secretary ensures the 
correct information flows between the 
board, its respective committees and 
between the Independent Directors and 
senior management.

Role of Company Secretary: 
The Company Secretary acts as a trusted 
adviser to the Chair and the board and 
plays a vital role in relation to both legal 

and regulatory compliance. The Company 
Secretary supports the work of the 
respective board committees and also acts 
as a confidential sounding board to the 
chairs of those committees.

Board Conduct of Business: 
Full board meetings are held monthly, 
other than in August and December, 
meaning a minimum of ten meetings per 
annum to conduct the regular business of 
the board. Further full board meetings shall 
be held as required to provide approval on 
specific matters, including major corporate 
transactions and the allotment of new 
shares. Over the course of both FY20 and 
FY21, this resulted in a significant number 
of meetings to approve the allotment 
of new shares granted in respect of the 
exercise of warrants relating to fundraise 
undertaken in April 2020.

The quorum for a board meeting to be 
considered valid is two. 

Director

Neville Upton

John Clarke

Jonathan Hall

Preeti Mardia

Andy MacLeod

Leonard Rinaldi

Hugo Drayton

Number of Meetings Attended

Total Meetings in Period in Office

29

29

29

27

29

13

2

29

29

29

27

29

13

2

Board Review and Performance

The board monitors its performance and composition on an 
ongoing basis and recognises that as the Company grows in 
a rapidly developing sector, the mix of skills required to best 
discharge its duties may change from time to time. It was in that 
context that, during the year, it was decided to introduce two new 
members to the board, both of whom bring strong governance 
capability, coupled with deep expertise in sectors highly relevant 
to Gfinity’s continued growth.

Performance of the board is assessed on an annual basis. This 
process is led by the Chair of the board, supported by the Chief 
Financial and Operations Officer, and assesses the board’s 
performance against its stated terms of reference, both in terms 
of the process by which business is conducted and the results 
achieved.

Audit Committee 
The role of the Audit Committee is to provide confidence to 
shareholders on the integrity of the financial results of the 
Company, expressed in this annual report and accounts, and 
other relevant public announcements made by the Company. 
The Audit Committee also has a key role in the oversight of the 
effectiveness of the risk management and internal control systems 
of the Company, and to make recommendations to the board for 
improvements in this regard. The Audit Committee comprises:

 ■ Leonard Rinaldi (Chair)

 ■ Neville Upton 

 ■ Jonathan Hall

Prior to her resignation from the board, Preeti Mardia was the 
Chair of the Audit Committee, while Andy MacLeod was also a 
member of the Audit Committee prior to his resignation from the 
board.

28

GFINITY plc |  Annual Report & Financial Statements 2021

Attendance Record:

Director

Preeti Mardia

Andy MacLeod 

Jonathan Hall

Leonard Rinaldi*

Neville Upton*

Number of Meetings Attended

Total Meetings in Period in Office

2

2

2

-

-

2

2

2

-

-

* The first Audit Committee meetings following Neville Upton and Leonard Rinaldi’s appointment took place following the period end.

Nominations Committee 
The Nominations Committee ensures there 
is a robust process for the appointment 
of new board directors. The committee 
works closely with the board and the Chair 
to identify the skills, experience, personal 
qualities and capabilities required for the 
next stage in the Company’s development, 
linking the Company’s strategy to 
future changes on the board. Only the 

Attendance Record:

Nominations Committee is able to formally 
submit a recommendation to the board for 
the appointment of a new director. All such 
recommendations are still subject to the 
approval of the board.

Prior to his resignation from the Board 
Andy MacLeod acted as Chair of the 
Nominations Committee, while prior to her 
resignation Preeti Mardia also served as a 
member of the Nominations Committee.

The Nominations Committee comprises of:

 ■ Hugo Drayton (Chair)

 ■ Neville Upton

 ■ John Clarke

Director

Andy MacLeod

Preeti Mardia

Neville Upton

John Clarke

Hugo Drayton

Number of Meetings Attended

Total Meetings in Period in Office

2

1

2

2

-

2

1

2

2

-

Remuneration Committee 
The Remuneration Committee is 
responsible for outlining the principles of 
remuneration strategy to be applied across 
the Gfinity Group. It also directly approves 
the remuneration of all directors, together 
with the grant of any option over shares in 
Gfinity plc.

Compensation is based on an expectation 
that the director will spend a minimum of 
30 days a year on work for the Company. 
This will include attendance at a minimum 
of six Board meetings per annum, each 

general meeting, plus other activities as 
agreed with the Executive team from time 
to time, including membership of board 
committees.

Non-Executive Directors may support 
additional projects over and above their 
role as Non-Executive Directors and may 
be remunerated at or below market rate for 
those services. The extent of such services 
must not, however, compromise their 
status as Non-Executives, independent of 
the Executive team.

The Remuneration Committee consists of 
Hugo Drayton, Neville Upton and Leonard 
Rinaldi.  Andy MacLeod and Preeti Mardia 
both formed part of the remuneration 
committee prior to their resignations.

Attendance Record:

Director

Andy MacLeod

Preeti Mardia

Hugo Drayton

Neville Upton

Leonard Rinaldi

Number of Meetings Attended

Total Meetings in Period in Office

3

2

-

1

1

3

2

-

1

1

29

Full disclosure of director remuneration is provided within the Directors Remuneration Report.

GOVERNANCE
Directors’ Remuneration Report

As the Company is AIM 
listed, the directors are not 
required, under Section 
420(1) of the Companies Act 
2006, to prepare a directors’ 
remuneration report for each 
financial year of the Company 
and so Gfinity plc makes 
the following disclosures 
voluntarily, which are not 
intended to, and do not, 
comply with the requirements 
of the Companies Act 2006.

The Remuneration 
Committee is responsible 
for recommending the 
remuneration and other 
terms of employment for 
the Executive Directors of 
Gfinity plc. In determining 
remuneration for the 
year, the committee has 
given consideration to the 
requirements of the UK 
Corporate Governance Code.

Remuneration policy

The remuneration of Executive Directors 
is determined by the committee and the 
remuneration of Non- Executive Directors 
is approved by the full board of directors. 
The remuneration of the Chairman is 
determined by the Independent Non-
Executive Directors, in conjunction with the 
Chief Financial and Operations Officer.

The remuneration packages of Executive 
Directors comprise the following elements:

Basic salary and benefits  
Basic salaries for Executive Directors are 
reviewed annually and take into account 
individual performance, market practice 
and the financial position of the Company. 
In most cases salaries paid to Executive 
Directors are currently towards the low 
end of the market rate for their respective 
roles and relative to the experience of the 
individuals in question. Executive Directors 
are eligible for pension contributions and 
participation in the Company’s health 
insurance and life assurance schemes. 

Annual bonuses 
Bonuses awarded to Executive Directors 
are included in the Directors’ Emoluments 
table on page 32. Bonuses form part of the 
overall remuneration of Executive Directors 
and are aligned to the achievement of 
financial and strategic milestones which are 
designed to promote long-term value for 
all shareholders.

Share options 
The Company believes that share 
ownership by Executive Directors and 
employees strengthens the link between 
their personal interests and those of the 
Company and the shareholders.

The Company has an executive share 
option scheme, which is designed to 
promote long-term improvement in the 
performance of the Company, sustained 
increase in shareholder value, and clear 
linkage between executive reward and the 
Company’s performance.

30

All directors hold either shares or share 
options in the company. The board of 
Gfinity believes offering Non- Executive 
Directors shares in the Company at a price 
and level that aligns them with the interests 
of the wider shareholder base is in interests 
of all shareholders. The Board also believes 
it is an essential part of attracting high 
calibre individuals to the Board.

Service contracts 
All existing directors at the time of the 
Company’s admission to AIM entered 
into new service contracts on 16 
December 2014, immediately prior to that 
admission. All new directors since this 
date have entered into comprehensive 
director service contracts at the time, or 
immediately in advance of commencing 
their roles.

All Executive directors’ appointments are 
subject to six months’ notice on either 
side.

All directors are subject to pre and post 
termination restrictive covenants with 
the Company, including those relating to 
non-competition and non-solicitation of 
customers and staff.

No compensation is payable for loss 
of office and all appointments may be 
terminated immediately if, among other 
things, a director is found to be in material 
breach of the terms of the appointment.

GFINITY plc |  Annual Report & Financial Statements 2021DIRECTORS’ INTERESTS IN SHARES

The interests of the Directors at 30 June 2021 in the shares of the Company were:

Director

Neville Upton

John Clarke

Jonathan Hall

Andrew MacLeod

Hugo Drayton

Leonard Rinaldi

SHARE OPTIONS

Number of Ordinary Shares

Percentage of issued share capital

14,877,245

1,222,222

1,222,222

78,704

0

0

17,400,393

2.05%

0.10%

0.10%

0.01%

0.00%

0.00%

2.26%

Directors’ interests in options over the ordinary shares in the company were as follows:

Director

Neville Upton

John Clarke

Jonathan Hall

Andrew MacLeod

Hugo Drayton

Leonard Rinaldi

Preeti Mardia*

As at 30 June 2020

Options Granted

Options Lapsed

As at 30 June 2021

5,000,000

8,000,000

5,000,000

1,000,000

-

-

1,000,000

-

6,000,000

4,000,000

-

4,000,000

4,000,000

-

-

-

-

-

-

-

-

5,000,000

14,000,000

9,000,000

1,000,000

4,000,000

4,000,000

1,000,000

*Preeti Mardia resigned from the board on 21 May 2021.

20,000,000

18,000,000

 0

38,000,000

31

GFINITY plc |  Annual Report & Financial Statements 2021GOVERNANCE
Audited Information – this section forms part of the 
financial statements by cross-reference. 

DIRECTORS’ EMOLUMENTS

Emoluments of the directors for the year ended 30 June 2021 are shown below.

30 June 2021

30 June 2020

Bonus

Pension

Total 
Remuneration

Total  
Remuneration

Director

Neville Upton

John Clarke

Jonathan Hall

Andrew MacLeod

Hugo Charles Drayton

Leonard Richard Rinaldi

Preeti Mardia*

Salary & 
Fees

£

50,000

140,000

136,000

25,000

4,444

21,449

22,321

£

-

20,000 

20,000

 -

-

-

-

£

-

2,192

2,192

-

-

-

830

£

50,000

162,192

158,192

25,000

4,444

21,449

23,151

399,215

40,000

5,214

444,428

*Preeti Mardia resigned from the board on 21 May 2021.

This report was approved by the board and signed on its behalf.

Neville Upton   
Chairman

12 November 2021

32

£

106,250

168,442

163,692

25,000

0

0

25,942

489,326

GFINITY plc |  Annual Report & Financial Statements 2021GOVERNANCE
Directors’ Report

The directors present their 
annual report on the affairs of 
the Company, together with 
the financial statements and 
auditor’s report, for the year 
ended 30 June 2021.

Principal activities

Capital structure

Gfinity is a world leading esports company. 
As a trusted independent esports provider 
it designs, develops and delivers esports 
solutions to publishers, sports rights 
holders, brands and media companies that 
connects them with hundreds of millions 
of young gamers. Gfinity is also becoming 
a standalone media distribution business, 
organically engaging with a rapidly 
growing community of gamers on its 
own digital channels; Gfinityesports.com, 
RealSport101.com and StealthOptional.
com.

An overview of Gfinity’s strategy and 
business model is provided within the 
Gfinity At A Glance section of this Strategic 
report.

Future development

Our development objectives for 2021–22 
and beyond are disclosed in the Strategic 
Report.

The capital structure is intended to 
ensure and maintain strong credit ratings 
and healthy capital ratios, to support 
the Company’s business and maximise 
shareholder value. It includes the 
monitoring of cash balances, available 
bank facilities and cash flows.

No changes were made to these 
objectives, policies or processes during the 
year ended 30 June 2021.

Results and dividends

The consolidated income statement is set 
out on page 44.

The Group’s loss after taxation amounted 
to £3.8m (2020: loss of £7.7m).

The directors do not recommend the 
payment of a dividend for the year ended 
30 June 2021.

33

GFINITY plc |  Annual Report & Financial Statements 2021Preeti Mardia 
Executive Chairman  
(Resigned: 21 May 2021)

Andy MacLeod 
Non-Executive Director

Directors’ indemnities

The Company has made qualifying third 
party indemnity provisions for the benefit 
of its directors, which were made during 
the year and remain in force at the date of 
this report.

GFINITY plc |  Annual Report & Financial Statements 2021

Events since the balance  
sheet date

On 23 August 2021 Gfinity announced 
its intention to raise up to £3.3m and to 
acquire the entire share capital of Megit 
Limited, owner of the Stock Informer 
brand.  On 24 August, the company 
announced the successful completion of 
this placing and related acquisition, subject 
to shareholder approval. On 10 September, 
it was announced that this approval had 
been granted at an Extraordinary General 
Meeting of the Company. 

On 8 September 2021, Gfinity announced 
that it had completed the acquisition of the 
trade and assets of SiegeGG, the popular 
website and social channels relating to 
the competitive scene of the Rainbow Six 
Siege.

Research and development

The Company undertakes development 
activities which involve a planned 
investment in the building and 
enhancement of Gfinity products. 
Development expenditure is capitalised 
as an intangible asset, only if the 
development costs can be measured 
reliably and it is anticipated that the 
product being built will be completed and 
will generate future economic benefits in 
the form of cash flows to the Company.

Further information on development 
activities are provided in the Strategic 
Report.

Risk Management

Information on Gfinity’s approach to 
risk management is provided within the 
Principal Risks and Uncertainties section of 
this report. 

Directors

The following directors held office as 
indicated below for the year ended 30 
June 2020 and up to the date of signing 
the consolidated financial statements 
except where otherwise shown.

Neville Upton 
Chairman

John Clarke  
Chief Executive Officer

Jonathan Hall   
Chief Finance and Operations Officer

Leonard Rinaldi    
Non-Executive Director
(Appointed: 18 December 2020)

Hugo Drayton    
Non-Executive Director
(Appointed: 21 May 2021)

34

GOVERNANCE
Statement of Directors’ responsibilities

GFINITY plc |  Annual Report & Financial Statements 2021

The directors are responsible 
for preparing the annual 
report and the financial 
statements in accordance 
with applicable law and 
regulations. Company law 
requires the directors to 
prepare financial statements 
for each financial year. Under 
that law the directors have 
elected to prepare company 
financial statements in 
accordance with International 
Financial Reporting Standards 
(“IFRSs”) as adopted by the 
European Union.

Under company law the directors must not 
approve the financial statements unless 
they are satisfied that they give a true 
and fair view of the state of affairs of the 
Company and of the profit or loss of the 
Company for the period. The directors 
are also required to prepare financial 
statements in accordance with the rules of 
the London Stock Exchange for companies 
trading securities on AIM. In preparing 
these financial statements, the directors are 
required to:

 ■ present fairly the financial position, 

financial performance and cashflows of 
the Company;

 ■ select suitable accounting policies in 
accordance with IAS 8 Accounting 
Policies, Changes in Accounting 
Estimates and Errors and then apply 
them consistently;

 ■ make judgements and estimates that 

are reasonable and prudent;

 ■ state whether applicable IFRSs have 

been followed, subject to any material 
departures disclosed and explained in 
the financial statements; and

 ■ prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

The directors are responsible for keeping 
adequate accounting records that 
are sufficient to show and explain the 
Company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the Company and 
enable them to ensure that the financial 
statements comply with the Companies 
Act 2006.

They are also responsible for safeguarding 
the assets of the Company and hence for 
taking reasonable steps for the prevention 
and detection of fraud and other 
irregularities.

The directors are responsible for ensuring 
the annual report and the financial 
statements are made available on the 
corporate website. Financial statements 
are published on the Company’s website in 

accordance with legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements, 
which may vary from legislation in other 
jurisdictions. The directors are responsible 
for the maintenance and integrity of 
the corporate and financial information 
included on the Company’s website.

Auditors

Each of the persons who is a director at 
the date of approval of this annual report 
confirms that:

 ■ so far as the director is aware, there is 
no relevant audit information of which 
the Company’s auditors are unaware; 
and

 ■ the director has taken all the steps 
that he/she ought to have taken as 
a director in order to make himself/
herself aware of any relevant audit 
information and to establish that the 
Company’s auditors are aware of that 
information.

This confirmation is given and should 
be interpreted in accordance with 
the provisions of Section 418 of the 
Companies Act 2006.

Blick Rothenberg Audit LLP have expressed 
their willingness to continue in office as 
auditors and a resolution to reappoint 
them will be proposed at the forthcoming 
Annual General Meeting.

By order of the board:

Neville Upton 
Chairman

12 November 2021

35

Annual Report & Financial Statements 2021
FINANCIAL STATEMENTS

GFINITY plc |  Annual Report & Financial Statements 2021

GFINITY plc |  Annual Report & Financial Statements 2021

FINANCIAL STATEMENTS
Independent Auditor’s Report to the members of  
Gfinity PLC for the year ended 30 June 2021

Opinion

We have audited the financial 
statements of Gfinity PLC 
(‘the parent company’) and 
its subsidiaries (the ‘group’) 
for the year ended 30 June 
2021 which comprise the 
group statement of profit or 
loss, the group statement 
of comprehensive income, 
the group and company 
statements of financial 
position, the group and 
company statements of 
changes in equity, the group 
and company statements of 
cash flows and notes to the 
financial statements, including 
a summary of significant 
accounting policies. The 
financial reporting framework 
that has been applied in their 
preparation is applicable 
law and in accordance with 
international accounting 
standards in conformity with 
the requirements of the 
Companies Act 2006.

statements as a whole, taking into account 
the structure of the group and the parent 
company, the accounting processes and 
controls, and the industry in which they 
operate.

The group is comprised of the parent 
company and its two subsidiaries, one of 
which is based in the UK with the other 
operating in the US. The parent company 
was subject to a full scope audit based on 
the materiality set out below and the two 
subsidiaries were assessed as not being 
significant components and therefore 
have been audited according to group 
performance materiality.

All audit work to respond to the risks of 
material misstatement of both the group 
and the parent company was performed 
directly by the audit engagement team.

Key audit matters
Key audit matters are those matters 
that, in our professional judgment, were 
of most significance in our audit of the 
financial statements of the current period 
and include the most significant assessed 
risks of material misstatement (whether or 
not due to fraud) we identified, including 
those which had the greatest effect on: 
the overall audit strategy, the allocation of 
resources in the audit; and directing the 
efforts of the engagement team. These 
matters were addressed in the context of 
our audit of the financial statements as a 
whole, and in forming our opinion thereon, 
and we do not provide a separate opinion 
on these matters.

In our opinion:
 ■ the financial statements give a true 

and fair view of the state of the group’s 
and parent company’s affairs as at 30 
June 2021, and of the group’s and the 
parent company’s loss for the year then 
ended;

 ■ the group and parent company 
financial statements have been 
properly prepared in accordance with 
international accounting standards in 
conformity with the requirements of the 
Companies Act 2006; and

 ■ the financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006.

Basis for opinion
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards 
are further described in the Auditor’s 
responsibilities for the audit of the financial 
statements section of our report. We are 
independent of the group and parent 
company in accordance with the ethical 
requirements that are relevant to our audit 
of the financial statements in the UK, 
including the Financial Reporting Council’s 
Ethical Standard, and we have fulfilled our 
other ethical responsibilities in accordance 
with these requirements. We believe that 
the audit evidence we have obtained is 
sufficient and appropriate to provide a 
basis for our opinion

An overview of the scope of our 
audit
We tailored the scope of our audit to 
ensure that we performed enough work to 
be able to give an opinion on the financial 

38

FINANCIAL STATEMENTS
Independent Auditor’s Report to the members of  
Gfinity PLC for the year ended 30 June 2021 (continued)

GFINITY plc |  Annual Report & Financial Statements 2021

Key audit matter

How the scope of our audit addressed the risk

Going concern assessment (Group and parent company)

At the balance sheet date the group had net current assets of 
£0.8m, which includes cash and cash equivalents of £1.4m. The 
group’s post-tax loss for the year was £2.9m and it reported net 
cash used in operating activities of £1.6m. Continued losses of 
this magnitude would result in a rapid depletion of cash reserves 
and the corresponding net asset position of the group. If the 
going concern assumption were not appropriate this would 
have a pervasive effect which could impact on the group’s and 
parent company’s ability to realise assets in the normal course of 
business.

The appropriateness of applying the going concern basis has 
been discussed in note 2 of the financial statements.

We evaluated the directors’ assessment of going concern by 
reviewing cash flow forecasts prepared by management and 
considering the impact of events that had taken place subsequent 
to the balance sheet date but prior to the date of approval of the 
accounts.

We challenged the significant inputs and assumptions used in the 
forecast model and evaluated the feasibility of options available to 
management in the event that the projected cash flows fall below 
forecast figures. Specifically, we considered the evidence provided 
by management in support of their view that the Group would be 
able to raise further funds through another round of investment 
funding.

The Group’s ability to generate sufficient cash inflows to avoid 
the need for additional fund raising is particularly sensitive to 
revenue assumptions which are inherently difficult to predict. 
Consequently, it is a reasonably possible outcome that the group 
and parent company will need to seek additional funding, meaning 
management’s assessment of the likelihood of being able to raise 
such funding is critical to their conclusion that there is no material 
uncertainty in relation to the group and parent company’s ability to 
continue as a going concern.

In light of the evidence available at the date of this report, we 
consider the judgements made by management in applying the 
going concern assumption to be reasonable.

Furthermore, we considered the disclosure in note 2 to the financial 
statements to be appropriate having given specific regard to this 
being an area of critical accounting estimate and judgement.

Goodwill impairment assessment (Group and Parent company)

The group had recognised goodwill of £2.8m, including £0.3m 
arising on a business acquisition during the year (note 14). In 
addition, the parent company has recognised goodwill of £2.6m, 
including £0.3m arising on a business acquisition during the year, 
as well as £2.3m recognised following the hive-up of the trade & 
assets of RealSM Ltd (note 16). 

We evaluated Management’s assessment of the carrying value of 
goodwill by reviewing the cash flow and profit forecasts included in 
the directors’ value-in-use calculations for respective CGUs. 

We challenged the significant inputs and assumptions used in the 
calculations and performed sensitivity analysis to the forecasts to 
ascertain the extent to which reasonable adverse changes would, 
either individually or in aggregate, require the impairment of 
goodwill. 

Based on our procedures and the evidence available to the date 
of this report we concur with Management’s conclusion in respect 
of the impairment of goodwill assigned to the Cevo Inc. CGU, and 
that the residual carrying value of goodwill, as disclosed in note 14, 
represents the recoverable amount and therefore that no further 
adjustment to the carrying value is necessary.

Goodwill has an indefinite life as at the balance sheet date and 
therefore is required to be tested for impairment on an annual 
basis. The directors have allocated goodwill to individual cash 
generating units (‘CGUs’) in order assess whether the carrying 
amount of goodwill is in excess of its recoverable value, being 
the higher of value-in-use and fair value less costs to dispose. 
The determination of the recoverable amount of the CGUs 
requires significant estimation and judgement, as disclosed in 
note 3. Accordingly, the carrying value of goodwill has been 
identified as a key audit risk.

Management performed a full impairment review of the goodwill 
recognised, which has resulted in an impairment charge of £0.9m 
being recognised in the year in respect of goodwill allocated to 
the Cevo Inc. CGU.

39

FINANCIAL STATEMENTS
Independent Auditor’s Report to the members of  
Gfinity PLC for the year ended 30 June 2021 (continued)

Key audit matter

How the scope of our audit addressed the risk

We evaluated Management’s assessment of whether impairment 
indicators exist for respective assets by reviewing the internal and 
external factors that were considered in making their assessment in 
each case.

Where impairment indicators were identified and a full impairment 
review performed, we evaluated Management’s assessment of the 
carrying value of the asset by reviewing the cash flow forecasts 
included in Management’s value-in-use calculations for the relevant 
asset. 

We challenged the significant inputs and assumptions used in the 
calculations and performed sensitivity analysis to the forecasts to 
ascertain the extent to which reasonable adverse changes would, 
either individually or in aggregate, require the impairment of the 
intangible assets. 

Based on our procedures and the evidence available to the date 
of this report we concur with Management’s conclusion that the 
carrying value of intangible assets, as disclosed in note 3, represents 
the recoverable amount and therefore that no adjustment to the 
carrying value of intangible assets is necessary.

For the purposes of this assessment, the value-in-use assessment is 
calculated on the same basis as that applied to the assessment of 
goodwill referred to above and was therefore subject to the same 
audit procedures.

Based on our procedures and the evidence available to the date of 
this report we concur with Management’s conclusion in respect of 
the impairment of the Cevo Inc. investment.

Valuation of intangible assets (Group and Parent company)

The group had intangible assets of £0.7m and the parent 
company had intangible assets of £0.5m with remaining useful 
economic lives of up to 3 years as at the balance sheet date 
(note 15).

Management are required to conduct impairment reviews where 
there is an indication of impairment of an asset. The assessment 
of whether there are impairment indicators and, where indicators 
are identified, the determination of the recoverable amount 
of the asset requires significant estimation and judgement, as 
disclosed in note 3. Accordingly, the carrying value of intangible 
assets has been identified as a key audit risk.

Management identified an impairment indicator for the 
Customer relationship asset and therefore performed a full 
impairment review to compare the carrying amount of asset to 
its recoverable value. Management’s conclusion was that there 
was no material difference between the asset’s carrying amount 
and its recoverable value, and therefore no adjustment has been 
made.

Valuation of investments (Parent company)

Prior to the adjustment below, the company had investments in 
its subsidiaries of £2.2m (note 16) as at the balance sheet date. 

Management are required to conduct impairment reviews where 
there is an indication of impairment of an asset. The assessment 
of whether there are impairment indicators and, where indicators 
are identified, the determination of the recoverable amount 
of the asset requires significant estimation and judgement, as 
disclosed in note 3. Accordingly, the carrying value of intangible 
assets has been identified as a key audit risk.

Management identified an impairment indicator for the Cevo 
Inc. investment following the impairment of the corresponding 
goodwill on a consolidated basis, and therefore performed a full 
impairment review to compare the carrying amount of asset to 
its recoverable value. This resulted in an impairment charge of 
£2.2m being recognised in the year.

This is not a complete list of all risks identified by our audit.

40

GFINITY plc |  Annual Report & Financial Statements 2021Our application of materiality
In planning and performing our audit 
we applied the concept of materiality. 
An item is considered material if it could 
reasonably be expected to change the 
economic decisions of a user of the 
financial statements. We used the concept 
of materiality to both focus our testing 
and evaluate the impact of misstatements 
identified. In particular, we looked at where 
the directors made subjective judgements, 
for example in respect of significant 
accounting estimates that involved making 
assumptions and considering future events 
that are inherently uncertain.

Based on our professional judgement, we 
determined overall materiality for both the 
parent company’s and the group’s financial 
statements as a whole to be £125,000 
(2020: £400,000). In determining this, we 
considered a range of benchmarks with 
specific focus on the loss for the year, total 
revenue for the year and total assets as at 
the balance sheet date. This materiality 
level represents 4.0% (2020: 4.8%) of loss 
before tax, 2.2% (2020: 8.9%) of revenue 
and 1.8% (2020: 10.0%) of total assets. 

We use performance materiality to 
reduce to an appropriately low level 
the probability that the aggregate 
of uncorrected and undetected 
misstatements exceeds overall materiality. 
Specifically, we use performance 
materiality in determining the scope of 
our audit and the nature and extent of 
our testing of account balances, classes 
of transactions and disclosures, for 
example in determining sample sizes. Our 
performance materiality was 75% of overall 
materiality, amounting to £94,000 for 
both the parent company and the group’s 
financial statements.

In determining the performance materiality, 
we considered a number of factors - the 
history of misstatements, risk assessment 
and aggregation risk, and the effectiveness 
of controls.

We report to the Audit Committee all 
identified unadjusted errors in excess 
of £12,500. Errors below that threshold 
would also be reported if, in our opinion 

as auditor, disclosure was required on 
qualitative grounds.

Conclusions relating to going 
concern
In auditing the financial statements, we 
have concluded that the directors’ use of 
the going concern basis of accounting in 
the preparation of the financial statements 
is appropriate.

Based on the work we have performed, 
we have not identified any material 
uncertainties relating to events or 
conditions that, individually or collectively, 
may cast significant doubt on the parent 
company or the group’s ability to continue 
as a going concern for a period of at least 
twelve months from when the financial 
statements are authorised for issue.

Our responsibilities and the responsibilities 
of the directors with respect to going 
concern are described in the relevant 
sections of this report.

Other information
The directors are responsible for the 
other information. The other information 
comprises the information included in 
the annual report, other than the financial 
statements and our auditor’s report 
thereon. Our opinion on the financial 
statements does not cover the other 
information and, except to the extent 
otherwise explicitly stated in our report, 
we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the financial 
statements, our responsibility is to read 
the other information and, in doing so, 
consider whether the other information is 
materially inconsistent with the financial 
statements or our knowledge obtained 
in the audit or otherwise appears to be 
materially misstated. If we identify such 
material inconsistencies or apparent 
material misstatements, we are required 
to determine whether there is a material 
misstatement in the financial statements 
or a material misstatement of the other 
information. If, based on the work we 
have performed, we conclude that there 

is a material misstatement of this other 
information, we are required to report that 
fact. We have nothing to report in this 
regard.

Opinions on other matters 
prescribed by the Companies  
Act 2006
In our opinion the part of the directors’ 
remuneration report to be audited has 
been properly prepared in accordance with 
the Companies Act 2006.

In our opinion, based on the work 
undertaken in the course of the audit:

 ■ the information given in the strategic 

report and the directors’ report for the 
financial year for which the financial 
statements are prepared is consistent 
with the financial statements; and

 ■ the strategic report and the directors’ 

report have been prepared in 
accordance with applicable legal 
requirements.

Matters on which we are required 
to report by exception
In the light of the knowledge and 
understanding of the group and the parent 
company and their environment obtained 
in the course of the audit, we have not 
identified material misstatements in the 
strategic report or the directors’ report.

We have nothing to report in respect of the 
following matters in relation to which the 
Companies Act 2006 requires us to report 
to you if, in our opinion:

 ■ adequate accounting records have not 

been kept by the parent company, or 
returns adequate for our audit have 
not been received from branches not 
visited by us; or

 ■ the parent company financial 

statements are not in agreement with 
the accounting records and returns; or

 ■ certain disclosures of directors’ 

remuneration specified by law are not 
made; or

41

GFINITY plc |  Annual Report & Financial Statements 2021FINANCIAL STATEMENTS
Independent Auditor’s Report to the members of  
Gfinity PLC for the year ended 30 June 2020 (continued)

 ■ we have not received all the 

information and explanations we 
require for our audit.

to which our procedures are capable of 
detecting irregularities, including fraud is 
detailed below:

 ■ information and explanations we 

require for our audit.

Responsibilities of directors
As explained more fully in the directors’ 
responsibilities statement, the directors 
are responsible for the preparation of the 
financial statements and for being satisfied 
that they give a true and fair view, and 
for such internal control as the directors 
determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether 
due to fraud or error.

In preparing the financial statements, the 
directors are responsible for assessing the 
group’s and the parent company’s ability 
to continue as a going concern, disclosing, 
as applicable, matters related to going 
concern and using the going concern basis 
of accounting unless the directors either 
intend to liquidate the group or the parent 
company or to cease operations, or have 
no realistic alternative but to do so.

Auditor’s responsibilities for the 
audit of the financial statements
Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from 
material misstatement, whether due to 
fraud or error, and to issue an auditors’ 
report that includes our opinion. 
Reasonable assurance is a high level of 
assurance, but is not a guarantee that 
an audit conducted in accordance with 
ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements 
can arise from fraud or error and are 
considered material if, individually or in 
the aggregate, they could reasonably 
be expected to influence the economic 
decisions of users taken on the basis of 
these financial statements.

Irregularities, including fraud, are 
instances of non-compliance with laws and 
regulations. We design procedures in line 
with our responsibilities, outlined above, to 
detect material misstatements in respect of 
irregularities, including fraud. The extent 

42

We identify and assess the risks of material 
misstatement of the financial statements, 
whether due to fraud or error, and then 
design and perform audit procedures 
responsive to those risks, including 
obtaining audit evidence that is sufficient 
and appropriate to provide a basis for our 
opinion.

We evaluated management’s incentives 
and opportunities for fraudulent 
manipulation of the financial statements 
(including the risk of override of controls) 
and determined that the principal risks 
were related to posting inappropriate 
journal entries to manipulate revenue or 
profits, and management bias in significant 
accounting estimates and judgements – 
particularly those identified in the key audit 
matters outlined above.

Audit procedures performed by the 
engagement team included:

 ■ Obtaining an understanding of the 

legal and regulatory framework that the 
parent company or the group operates 
in and focusing on those laws and 
regulations that had a direct effect on 
the financial statements;

 ■ Discussing with management and 
the Audit Committee the group’s 
policies with regards to identifying, 
evaluating and complying with laws 
and regulations, and for detecting 
and responding to the risks of fraud, 
including consideration of known or 
suspected instances of non-compliance 
with laws and regulation or fraud;

 ■ Identifying and testing journal entries 
based on our risk assessment, as well 
as performing analytical procedures 
and reviewing financial records to 
identify any unusual or unexpected 
relationships that may indicate risks of 
material misstatement due to fraud;

 ■ Reviewing the financial statement 
disclosures and testing these to 
supporting documentation to assess 
compliance with applicable laws and 
regulations; and

 ■ Challenging assumptions and 

judgements made by management in 
their significant accounting estimates 
and judgements, in particular in 
relation to those outlined above in key 
audit matters.

There are inherent limitations in our 
audit procedures described above. The 
more removed that laws and regulations 
are from financial transactions, the less 
likely it is that we would become aware 
of non-compliance. Auditing standards 
also limit the audit procedures required 
to identify non-compliance with laws and 
regulations to enquiry of the directors and 
other management and the inspection of 
regulatory and legal correspondence, if 
any.

Material misstatements that arise due to 
fraud can be harder to detect than those 
that arise from error as they may involve 
deliberate concealment or collusion.

A further description of our responsibilities 
for the audit of the financial statements 
is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/
auditorsresponsibilities. This description 
forms part of our auditor’s report.

Use of this report
This report is made solely to the company’s 
members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken 
so that we might state to the company’s 
members those matters we are required 
to state to them in an Auditors’ report and 
for no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the company and the company’s members 
as a body, for our audit work, for this 
report, or for the opinions we have formed.

Philip Vipond  
Senior Statutory Auditor

for and on behalf of 
Blick Rothenberg Audit LLP,
Chartered Accountants 
Statutory Auditor

16 Great Queen Street

London

WC2B 5AH

12 November 2021

GFINITY plc |  Annual Report & Financial Statements 2021GFINITY plc |  Annual Report & Financial Statements 2021

4343

GFINITY plc |  Annual Report & Financial Statements 2021FINANCIAL STATEMENTS
Group Statement of Profit or Loss

Director

Notes

1 July 2020 to 30 June 2021

1 July 2019 to 30 June 2020

£

£

CONTINUING OPERATIONS

Revenue

Cost of sales

Gross Profit / (Loss)

Other income

Administrative expenses

Operating loss

Disposal of Associate Gain / (Loss)

Share of Associate Profit / (Loss)

Finance Income

Finance Costs

Loss on ordinary activities before tax

Taxation

Retained loss for the year

Loss and total comprehensive income 
for the period

Earnings per share

6

7

17

17

9

9

10

11

5,693,385

(3,085,409)

2,607,976

54,354

(7,179,327)

(4,516,997)

459,706

-

4

(10,236)

(4,067,524)

221,929

(3,845,595)

(3,845,595)

-(0.00)

4,485,565

(1,714,740)

2,770,825

73,041

(10,681,476)

(7,837,610)

-

(308,214)

2,622

(39,768)

(8,182,970)

457,663

(7,725,307)

(7,725,307)

-(0.01)

44

GFINITY plc |  Annual Report & Financial Statements 2021FINANCIAL STATEMENTS
Group Statement of Comprehensive Income

Director

Notes

1 July 2020 to 30 June 2021

1 July 2019 to 30 June 2020

£

£

GROUP STATEMENT OF COMPREHENSIVE INCOME

Loss for the period

(3,845,595)

(7,725,307)

Other comprehensive income

Items that will not be reclassified to 
profit or loss

Foreign exchange profit / (loss) on 
retranslation of foreign Subsidiaries

Other Comprehensive Income for the 
period

Loss and total comprehensive income 
for the period

(12,887)

(12,887)

(6,117)

(6,117)

(3,858,482)

(7,731,424)

45

GFINITY plc |  Annual Report & Financial Statements 2021 
 
FINANCIAL STATEMENTS
Group Statement of Financial Position

Director

Notes

NON CURRENT ASSETS

Property, plant and equipment

Right of Use assets

Goodwill

Intangible fixed assets

Investments in Joint Ventures and 
Associates

CURRENT ASSETS

Trade and other receivables

Cash and cash equivalents

TOTAL ASSETS

EQUITY AND LIABILITIES

Equity 

Ordinary shares

Share premium account

Other reserves

Retained earnings

Total equity

Non-current Liabilities

Other Payables

Deferred tax liabilities

Current liabilities

Trade and other payables

Total liabilities

12

13

14

15

17

18

19

21

22

20

22

30 June 2021

£

187,366

-

1,903,790

704,481

-

30 June 2020

£

213,288

428,305

2,544,526

613,164

-

2,795,637

3,799,283

1,586,850

1,375,873

2,962,723

5,758,360

930,513

46,511,089

3,384,914

(47,302,697)

3,523,819

254,986

127,835

1,851,720

2,234,541

1,391,332

1,600,597

2,991,929

6,791,212

725,868

44,405,085

3,132,220

(43,457,102)

4,806,071

-

92,059

2,985,042

1,893,081

1,985,141

TOTAL EQUITY AND LIABILITIES

5,758,360

6,791,212

The notes on pages 52 to 83 form an integral part of these financial statements.

Registered number: 08232509 
Signed on behalf of the board on 12 November 2021:

Neville Upton 
Chairman

46

Jonathan Hall  
Chief Financial and Operations Officer 

GFINITY plc |  Annual Report & Financial Statements 2021FINANCIAL STATEMENTS
Company Statement of Financial Position

Director

Notes

NON CURRENT ASSETS

Property, plant and equipment

Right of use assets

Investment in Subsidiaries

Goodwill

Investments in Joint Ventures & Associates

Intangible fixed assets

TOTAL NON-CURRENT ASSETS

12

13

16

14

       17

15

CURRENT ASSETS

Trade and other receivables

Cash and cash equivalents

TOTAL CURRENT ASSETS

TOTAL ASSETS

EQUITY AND LIABILITIES

Total Equity 

Ordinary shares

Share premium account

Other reserves

Retained earnings

Total equity

Non-current liabilities

Other creditors

Deferred tax liabilities

Current liabilities

Trade and other payables

Total liabilities

TOTAL EQUITY AND LIABILITIES

18

19

21

22

20

22

30 June 2021

£

30 June 2020

£

179,727

-

-

2,568,417

-

530,336

3,278,479

2,051,596

1,329,815

3,381,410

6,659,890

930,513

46,511,089

3,403,414

(46,340,461)

4,504,555

254,986

94,748

1,805,601

2,155,334

6,659,890

187,176

428,305

4,466,133

-

-

57,724

5,139,338

2,843,800

1,531,360

4,375,160

9,514,498

725,868

44,405,085

3,137,832

(40,601,156)

7,667,629

-

-

1,846,869

1,846,869

9,514,498

The notes on pages 52 to 83 form an integral part of these financial statements.
As permitted by Section 408 of the Companies Act 2006, the profit and loss account of the Company is not   presented as part of these 
financial statements. The parent Company’s loss for the year amounts to £5,739,305 (2020: loss of £7,493,221).

Registered number: 08232509. 
Signed on behalf of the board on 12 November 2021:

Neville Upton  
Chairman

Jonathan Hall  
Chief Financial and Operations Officer 

47

GFINITY plc |  Annual Report & Financial Statements 2021FINANCIAL STATEMENTS
Group Statement of Changes in Equity

Director

Ordinary  
shares

£

Share  
premium

Share option 
reserve

£

£

Retained 
earnings

£

At 30 June 2019

362,897

37,455,839

1,637,258

 (35,731,795)

Forex

Total equity

£

504

£

3,724,704

-

-

-

-

-

-

362,971

7,372,852

(423,605)

-

1,500,573

362,971

6,949,247

1,500,573

 (7,725,307)

 -

 (7,725,307)

 -

(6,117)

  (6,117)

 (7,725,307)

 (6,117)

(7,731,424)

-

- 

-

-

-

- 

-

-

7,735,823

  (423,605)

1,500,573

8,812,791

At 30 June 2020

725,868

44,405,085

3,137,831

 (43,457,102)

 (5,613)

4,806,070

-

-

-

-

-

-

204,645

2,110,793

(4,789)

-

265,583

204,645

2,106,004

265,583

 (3,845,595)

 -

 (3,845,595)

 -

(12,887)

(12,887)

 (3,845,595)

(12,887)

 (3,858,482)

-

- 

-

-

-

- 

-

-

2,315,438

  (4,789)

265,583

2,576,232

Loss for the period

Other Comprehensive 
Income

Total comprehensive 
income

Proceeds of Shares 
Issued

Share issue costs

Share options 
expensed

Total transactions 
with owners, 
recognised directly 
in equity

Loss for the period

Other Comprehensive 
Income

Total comprehensive 
income

Proceeds of Shares 
Issued

Share issue costs

Share options 
expensed

Total transactions 
with owners, 
recognised directly 
in equity

-

-

-

-

-

-

-

-

-

-

-

-

-

-

At 30 June 2021

930,513

46,511,089

3,403,414

 (47,302,697)

 (18,500)

3,523,819

48

GFINITY plc |  Annual Report & Financial Statements 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS
Company Statement of Changes in Equity

Director

At 30 June 2019

Loss for the period

Other Comprehensive 
Income

Total comprehensive 
income

Proceeds of Shares 
Issued

Share issue costs

Share options 
expensed

Shares as deferred 
consideration

Total transactions 
with owners, 
recognised directly 
in equity

Ordinary  
shares

£

Share  
premium

£

Share option reserve

Retained earnings

Total equity

£

£

£

362,897

37,455,838

1,637,258

 (33,107,935)   

6,348,058

-

-

-

-

-

-

362,971

7,372,852

(423,605)

-

-

-

-

-

1,500,573

- 

362,971

6,949,247

        1,500,573 

-

-

-

-

-

       (7,493,221)

   (7,493,221)

 -

-

 (7,493,221)

(7,493,221)

-

-

-

-

-

7,735,823 

(423,605) 

1,500,573 

-

8,812,791

At 30 June 2020

725,868

44,405,085

3,137,831

(40,601,156)

7,667,628

Loss for the period

Other Comprehensive 
Income

Total comprehensive 
income

Proceeds of Shares 
Issued

Share issue costs

Share options 
expensed

Shares as deferred 
consideration

Total transactions 
with owners, 
recognised directly 
in equity

-

-

-

-

-

-

204,645

2,110,793

-

-

-

(4,789)

-

-

-

-

-

-

-

265,583 

-

          204,645 

        2,106,004 

          265,583 

      (5,739,305)

(5,739,305)

 -

-

 (5,739,305)

 (5,739,305)

-

-

-

-

-

2,315,438 

(4,789)

265,583  

-

        2,576,232 

At 30 June 2021

          930,513

      46,511,089 

        3,403,414 

     (46,340,461)

        4,504,555 

49

GFINITY plc |  Annual Report & Financial Statements 2021 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS
Group Statement of Cash Flows

Director

Note

30-Jun-21

£

30-Jun-20

£

(2,049,663)

(5,290,351)

4

(106,642)

(16,030)

459,706

-

337,038

1,950,649

-

(439,621)

(10,236)

1,500,792

(211,833)

(12,887)

1,600,596

1,375,876

2,622

(100,765)

(57,724)

-

(308,214)

(464,081)

7,312,218

-

(597,015)

(2,511)

6,712,692

958,260

(6,117)

648,454

             1,600,596 

23

9

12

15

Cash flow used in operating activities

Net cash used in operating activities 

Cash flow from / (used in) investing 
activities

Interest received                                                        

Additions to property, plant and 
equipment 

Additions to intangible Assets

Gain on disposal of associate

Investment in associate

Net cash used in investing activities

Cash flow from / (used in) financing 
activities

Issue of equity share capital

Share issue cost

Repayment of leases

Bank interest payable

Net cash from financing activities

Net increase in cash and cash equivalents

Effect of Currency translation on cash

Opening cash and cash equivalents

Closing cash and cash equivalents

50

GFINITY plc |  Annual Report & Financial Statements 2021 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS
Company Statement of Cash Flows

Director

Note

30-Jun-21

£

30-Jun-20

£

23

9

12

15

Cash flow used in operating activities

Net cash used in operating activities 

Cash flow from/(used in)  
investing activities

Interest received                                                        

Additions to property, plant and 
equipment 

Additions to Intangible Assets

Disposal of Associate Gain / (Loss)

Investment in Associate

Net cash used in investing activities

Cash flow from / (used in)  
financing activities

Issue of equity share capital

Repayment of leases 

Bank interest payable

Net cash from financing activities

Net increase in cash and cash equivalents

Opening cash and cash equivalents

Closing cash and cash equivalents

(2,040,690)

(5,322,647)

4

(105,327)

(16,030)

459,706

-

338,353

1,950,650

(439,621)

(10,236)

1,500,793

(201,545)

1,531,360

1,329,815

2,622

(98,444)

(57,724)

-

(308,214)

(461,760)

7,312,218

(597,014)

(2,511)

6,712,692

928,285

603,076

1,531,360

51

GFINITY plc |  Annual Report & Financial Statements 2021 
 
 
 
 
 
 
 
 
 
GFINITY plc |  Annual Report & Financial Statements 2021

FINANCIAL STATEMENTS
Notes to the Financial Statements

1. General Information 

Gfinity plc (“the Company”) is a public company limited by shares incorporated in the United 
Kingdom under the Companies Act 2006, registered in England and Wales and is AIM listed. 
The address of the registered office is given on page 6. The registered number of the company 
is 08232509.

The functional and presentational currency is £ sterling because that is the currency of the 
primary economic environment in which the group operates. Foreign operations are included in 
accordance with the policies set out in note 2. Principal activities are discussed in the Strategic 
report.

2. Accounting Policies 

Basis of preparation
The Company has prepared the accounts 
on the basis of all applicable International 
Financial Reporting

Standards (IFRS), including all International 
Accounting Standards (IAS), Standing 
Interpretations Committee (SIC) and 
the International Financial Reporting 
Interpretations Committee (IFRIC) 
interpretations issued by the International 
Accounting Standards Board (IASB) with 
effective dates for accounting periods 
beginning on or after 1 July 2020, together 
with those parts of the Companies Act 
2006 applicable to companies reporting 
under IFRS.

The accounts have been prepared on the 
historical cost basis, except for otherwise 
stated below. The principal accounting 
policies, which have been consistently 
applied throughout the period presented, 
are set out below.

The preparation of financial statements 
in conformity with IFRS requires the 
use of certain estimates. It also requires 
management to exercise its judgement 
in the process of applying the company’s 
accounting policies. Estimates and 
judgements are continually reviewed 
and are based on historical experience 
and other factors including expectations 
of future events that are believed to be 
reasonable under the circumstances. 

52

Standards, Interpretation and 
amendments to published 
standards effective in the accounts
The Group has applied the following 
new standards and interpretations for the 
first time for the annual reporting period 
commencing 1 July 2020:

Standards, interpretation and 
amendments to published 
standards that are not yet 
effective
New standards and interpretations that 
are in issue but not yet effective are listed 
below:

 ■ Amendments to IFRS 3 Definition of a 

Business.

 ■ Amendments to IAS 1 and IAS 8 

Definition of Material.

 ■ Amendments to References to the 
Conceptual Framework in IFRS 
Standards.

 ■ Amendments to IFRS 10 and IAS 28: 

Sale or Contribution of Assets between 
an Investor and its Associate or Joint 
Venture

 ■ Amendments to IFRS 16: COVID-19-

Related Rent Concessions

The adoption of the standards and 
interpretations listed above has not led 
to any changes to the Group’s accounting 
policies or had any other material impact 
on the financial position or performance of 
the Group.

 ■ Amendments to IFRS 9, IAS 39 and 
IFRS 7: Interest Rate Benchmark 
Reform

 ■ IFRS 17 Insurance Contracts.

The adoption of the above standards and 
interpretations is not expected to lead to 
any changes to the Group’s accounting 
policies or have any other material impact 
on the financial position or performance of 
the Group.

Going concern
At the end of the period the Group had 
cash and cash equivalents amounting 
to £1,375,673 and the Company had 
cash and cash equivalents amounting to 
£1,329,815. Further to this at the balance 
sheet date, there were 20,050,500 warrants 
outstanding over ordinary shares in the 
company at an exercise price of 1p, to be 
exercised on or before 20 October 2021.

Following the balance sheet date, on 23 
August 2021, the Company announced 
its intention to undertake a placing to 
raise £3.3m before costs (£3.1m after 
costs).  This placing was over-subscribed 
and successfully completed without a 

GFINITY plc |  Annual Report & Financial Statements 2021

significant discount to market price having to be offered.  It also 
saw a significant investment from a new cornerstone institution in 
Canaccord Genuity.

Of the funds raised, £2.5m were used as the initial consideration 
to acquire Megit Ltd, the owner of the highly profitable Stock 
Informer business.  This is in addition to equity and earn-out 
consideration outlined in the Post Balance Sheet Events note. In 
its last completed accounting period, to 31 March 2021, Megit Ltd 
recorded revenue of £2.3m and profit before tax of £2.2m.  While 
the year to March 2021 was a particularly successful year for the 
company, supported by the launch of next generation consoles, 
the directors expect the Stock Informer business to continue to 
deliver significant levels of revenue, at a net margin of around 
75%, allowing for incremental investment to support long term 
growth and diversification of the revenue model.

As outlined in the Strategic Report, over the past 18 months, the 
Group has significantly restructured its underlying operations, 
creating a significant new revenue stream in the Gfinity Digital 
Media business, while delivering a year-on-year reduction in 
adjusted administrative expenses of 35%.  Even prior to the 
acquisition this has resulted in a significantly reduced level of 
cash-burn, as the business drives towards its target of profitability 
on an adjusted operating profit basis within the next 12 months.

Management have prepared forecasts to 31 December 2022, 
which indicate that if the business performs in line with target, 
then current cash reserves, supplemented by expected further 
exercise of warrants as outlined above, would provide sufficient 
funding to allow the Group to continue operating for a period 
of at least 12 months following the approval of these financial 
statements.  Forecasts have also been prepared, which show an 
adverse variance to the budget scenario of 20% in Gfinity Digital 
Media and 25% in all other areas.  Under this scenario, there are 
still sufficient cash reserves for the Group to operate for a period 
of at least 12 months following the approval of these financial 
statements. 

As a result, the directors do not believe that further cash is 
required in order to deliver on current plans for the business. 
It should be noted, however, that in a sector that is still rapidly 
developing and in a period of ongoing economic uncertainty, 
there are inherent uncertainties within the forecasts. In this regard, 
in a period in which a high level of revenue growth is expected, 
cash flow forecasts are particularly sensitive to the delivery of 
new client contracts. While the directors are confident that these 
contracts will be secured, the timing of this cannot be certain. 
In this context, there remains a material risk that the cash flow 
forecasts are not met, which would result in additional funding 
being required and therefore the directors assessment of the 
likelihood of being able to raise such funding is critical to their 
conclusion that there is no material uncertainty in relation to the 
Group and the Company’s ability to continue as a going concern.

In this context, directors’ belief that further cash reserves could be 
secured if required are based on:

 ■ Strong investor support, demonstrated by an over-subscribed 
placing completed in August 2021, which included a new 
cornerstone institutional shareholder;

 ■ A historic track-record of being able to raise funds, even at a 
time of peak economic and political uncertainty in April 2020;

 ■ Ongoing strong investor interest in esports and broader video 

gaming sectors.

Consequently, the directors believe that it is appropriate for the 
accounts to be prepared on a going concern basis.

Basis of consolidation
The Group accounts consolidate those of the Company and all 
of its subsidiary undertakings drawn up to 30 June each year. 
Subsidiary undertakings are those entities over which the Group 
has the ability to govern the financial and operating policies 
through the exercise of voting rights. The results of subsidiaries 
acquired or sold are consolidated for the periods from or to the 
date on which control passed. Acquisitions are accounted for 
under the acquisition method.

Goodwill arising on acquisition is recognised as an asset and 
initially measured at cost, being the excess of the cost of the 
business combination over the Group’s interest in the net fair 
value of the identifiable assets, liabilities and contingent liabilities 
recognised. If, after reassessment, the Group’s interest in the 
net fair value of the acquiree’s identifiable assets, liabilities 
and contingent liabilities exceeds the cost of the business 
combination, the excess is recognised immediately in profit or 
loss.

All intra group balances, transactions, income and expenses and 
profit and losses on transactions between the Company and its 
subsidiaries and between subsidiaries are eliminated.

Goodwill
Goodwill is initially recognised and measured as set out above.

Goodwill is not amortised but is reviewed for impairment at least 
annually. For the purpose of impairment testing, goodwill is 
allocated to each of the Group’s cash-generating units (‘CGUs’) 
expected to benefit from the synergies of the combination. CGUs 
to which goodwill has been allocated are tested for impairment 
annually, or more frequently when there is an indication that the 
unit may be impaired. If the recoverable amount of the CGU is 
less than the carrying amount of the unit, the impairment loss 
is allocated first to reduce the carrying amount of any goodwill 
allocated to the unit and then to the other assets of the unit pro-
rata on the basis of the carrying amount of each asset in the unit. 
An impairment loss recognised for goodwill is not reversed in a 
subsequent period.

Investment in associates
An associate is an entity over which the Group has significant 
influence and that is neither a subsidiary nor an interest in a joint 
venture. Significant influence is the power to participate in the 
financial and operating policy decisions of the investee but is not 
control or join control over those policies.

The Group’s interests in jointly controlled entities are incorporated 
in the financial information using the equity method of accounting. 
Investments in joint ventures are carried in the balance sheet at 
cost as adjusted by post acquisition changes in the Group’s share 
of the net assets of the associate, less any impairment in the value 
of the individual investments. The Group’s share of the net profit 
or loss of the joint venture is shown as a single line item in the 
Consolidated Statement of Comprehensive Income.

 ■ Underlying value in owned technology and an owned 

community of up to 15 million gamers per month across 
Gfinity’s owned web platforms;

Where the Group transacts with a joint venture any profit or loss 
arising is eliminated to the extent of the Group’s interest in the 
relevant joint venture.

53

GFINITY plc |  Annual Report & Financial Statements 2021

FINANCIAL STATEMENTS
Notes to the Financial Statements (continued)

The carrying amount of equity-accounted investments is tested for 
impairment at least annually.

Investment in Subsidiaries 
Investments in subsidiaries are held in the Company balance sheet 
at cost and reviewed annually for impairment. 

Revenue
Revenue comprises the fair value of the consideration received 
or receivable for the sale of services in the normal course of the 
Group’s activities. Revenue is shown net of value added tax.

To determine whether to recognise revenue, the Group 
follows a 5-step process: 
1.  Identifying the contract with a customer 

2.  Identifying the performance obligations 

3.  Determining the transaction price 

4.  Allocating the transaction price to the performance obligations 

5.  Recognising revenue when/as performance obligation(s) are 

satisfied. 

Revenue is recognised either at a point in time or over time, when 
(or as) the Group satisfies performance obligations by transferring 
the promised goods or services to its customers. The Group bases 
its estimates on historical results, taking into consideration the 
type of customer, the type of transaction and the specifics of each 
arrangement.  

Revenue comprises of:
 ■ Partner programme delivery fees: Revenue recognised in line 

with the date at which work is performed.

 ■ Sponsorship revenues: Revenue is recognised on the date 
the relevant sponsored event takes place. In the event of 
long-term sponsorship contracts, the revenue is released on 
a straight-line basis across the term of the contract, except in 
instances where a significant proportion of the revenue relates 
to specific activation activities, in which case the revenue is 
released in line with when that work is performed.

 ■ Advertising revenues: Fees are earned each time a user clicks 
on one of the ads that are displayed on the website. Revenue 
is recognised on a pay-per-click, or cost per mille (CPM) basis.

 ■ Broadcaster revenues: Rights fees are received from linear 
broadcasters and online streaming platforms in return for 
rights to access broadcast content. Revenue is recognised 
once the relevant performance obligations are completed 
which is typically at the point the broadcast occurs.

 ■ Licensing revenues: Fees charged for the licensing of Gfinity 

esports technology, outside of the scope of a broader 
managed esports service provision.

 ■ Consultancy Fees: Revenue is recognised in line with the 

profile of resources dedicated to the programme across the 
assignment duration.

Leases and right-of-use-assets

The Group recognises a right-of-use asset and a lease liability at 
the lease commencement date. The right- of-use asset is initially 
measured at cost, which comprises the initial amount of the lease 
liability adjusted for any lease payments made at or before the 
commencement date, plus any initial direct costs incurred and an 
estimate of costs to dismantle and remove the underlying asset or 
to restore the underlying asset or the site on which it is located, 
less any lease incentives received.

The right-of-use asset is subsequently depreciated using the 
straight-line method from the commencement date to the end 
of the lease term, unless the lease transfers ownership of the 
underlying asset to the Group by the end of the lease term or 
the cost of the right-of-use asset reflects that the Group will 
exercise a purchase option. In that case the right-of-use asset 
will be depreciated over the useful life of the underlying asset, 
which is determined on the same basis as those of property and 
equipment. In addition, the right-of- use asset is periodically 
reduced by impairment losses, if any, and adjusted for certain 
remeasurements of the lease liability.

 The lease liability is measured at amortised cost using the 
effective interest method, and is initially measured at the 
present value of the lease payments that are not paid at the 
commencement date, discounted using the interest rate implicit in 
the lease or, if that rate cannot be readily determined, the Group’s 
incremental borrowing rate.

Short-term leases and leases of low-value assets:

The Group has elected not to recognise right-of-use assets and 
lease liabilities for leases of low-value assets and short-term 
leases. The Group recognises the lease payments associated with 
these leases as an expense on a straight-line basis over the lease 
term.

Foreign currencies
Transactions in foreign currencies are recorded at the rates of 
exchange prevailing on the dates of the transactions. At each 
balance sheet date, monetary assets and liabilities that are 
denominated in foreign currencies are retranslated at the rates 
prevailing on the balance sheet date.

Exchange differences arising on the settlement of monetary items, 
and on the retranslation of monetary items, are included in the 
income statement for the year.

For the purpose of presenting consolidated financial statements, 
the assets and liabilities of the Group’s foreign operations are 
translated at exchange rates prevailing on the balance sheet 
date. Income and expense items are translated at the average 

54

GFINITY plc |  Annual Report & Financial Statements 2021

exchange rates for the period, unless exchange rates fluctuate 
significantly during that period. Exchange differences arising from 
the translation of the Group’s foreign operations are recognised in 
other comprehensive income.

In instances when shares are used as consideration for goods or 
services the shares are valued at the fair   value of the goods or 
services provided. The expense to the company is recognised at 
the point the goods or services are received.

Taxation
The taxation expense represents the sum of the tax currently 
payable and deferred tax.

The charge for current tax is based on the results for the period 
as adjusted for items that are non-assessable or disallowed. It is 
calculated using tax rates that have been enacted or substantively 
enacted by the balance sheet date.

Deferred tax is the tax expected to be payable or recoverable on 
differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used 
in the computations of taxable profit and is accounted for using 
the balance sheet liability method.

Deferred tax liabilities are generally recognised for all taxable 
temporary differences, and deferred tax assets are recognised to 
the extent that it is probable that taxable profits will be available 
against which deductible temporary differences can be utilised. 
Such assets and liabilities are not recognised if the temporary 
difference arises from goodwill (or any discount on acquisition) or 
from the initial recognition (other than in a business combination) 
of other assets and liabilities in a transaction that affects neither 
the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that the directors 
do not have a high degree of certainty that sufficient taxable 
profits will be available in the medium-term to allow all or part of 
the asset to be recovered.

Credits in respect of Research and Development activities are 
recognised at the point at which the asset becomes profitable and 
quantifiable. This is typically at the point at which a claim has been 
prepared and submitted to HMRC.

Share Based Payments

The Company provides equity-settled share-based payments in 
the form of share options. Equity-settled share-based payments 
are measured at fair value (excluding the effect of non-market-
based vesting conditions) at the date of grant. The fair value 
determined at the date of grant is expensed on a straight line 
basis over the vesting period, based on the Company’s estimate 
of shares which will eventually vest and adjusted for the effect 
of non-market based vesting conditions. The Company uses 
an appropriate valuation model utilising a Black-Scholes model 
in order to arrive at a fair value at the date share options are 
granted.

Property, plant and equipment
Property, plant and equipment are stated at historical cost less 
accumulated depreciation and impairment, if any. Historical 
cost includes expenditure that is directly attributable to the 
acquisition of the items. Subsequent costs are included in the 
carrying amount of the asset or recognised as a separate asset, 
as appropriate, only when it is probable that future economic 
benefits associated with the item will flow to the company and 
that the cost of the item can be measured reliably. The carrying 
amount of parts that are replaced is derecognised. The costs of 
the day-to-day servicing of property, plant and equipment are 
recognised in profit or loss as incurred.

Depreciation is calculated using the straight-line method to 
allocate the cost or revalued amounts of tangible fixed assets to 
their residual values over their useful economic lives, as follows:

Office equipment

3 years straight line

Computer equipment

3 years straight line

Production equipment

3 years straight line

Leasehold improvements

Over the period of the lease 
or, where management have 
reasonable grounds to believe 
the property will be occupied 
beyond the terms of the lease,  
3 years straight line

The residual values and useful economic lives of the assets are 
reviewed, and adjusted if appropriate, at each balance sheet date. 
The carrying amount of an asset is written down immediately to 
its recoverable amount if the carrying amount is greater than its 
estimated recoverable value. Gains and losses on disposals are 
determined by comparing the proceeds with the carrying amount 
and are recognised within other gains or losses in the income 
statement.

55

FINANCIAL STATEMENTS
Notes to the Financial Statements (continued)

Intangible fixed assets
Intangible assets other than goodwill are recognised where the purchase or internal development of such assets are expected to directly 
contribute towards the company’s ability to generate revenues over a multiple years.

Intangible fixed assets are stated at historical cost less accumulated amortisation and impairment, if any. The cost of intangible assets 
acquired in a business combination is their fair value as at the date of acquisition. Where the cost is not clearly identifiable discounted 
cash flows are utilised to estimate either the cost to develop the resource or, where there are already profits attributable the asset, to 
estimate future cash inflows. Historical cost includes expenditure that is directly attributable to the acquisition or development of the 
items. Subsequent costs are included in the carrying amount of the asset or recognised as a separate asset, as appropriate, only when 
it is probable that future economic benefits associated with the item will flow to the company and that the cost of the item can be 
measured reliably.

Amortisation is charged on a straight-line basis over the estimated useful economic life of the asset as follows:

Software development

3 years straight line

Web traffic acquired in business combination

3 years straight line

Technology Platform

5 years straight line

Customer Relationships 

5 years

Software
Development

3 years straight line

Web traffic 
acquired 
in business 
combination

3 years straight line

Cutomer
Relationship

5 years

Technology 
Platform

5 years straight line

“The costs of the day-to-
day servicing of property, 
plant and equipment are 
recognised in profit or loss 
as incurred.”

56

GFINITY plc |  Annual Report & Financial Statements 2021Warrants 
Warrants are in respect of call options granted to investors by the 
group and are classified as equity only to the extent that they do 
not meet the definition of a financial liability or financial asset.

The fair value of warrants is determined at the date of grant and is 
recognised in equity. When the warrants are exercised, the group 
transfers the appropriate amount of shares to the investor, and the 
proceeds received net of any directly attributable transaction costs 
are credited directly to equity.

The group uses an appropriate valuation model utilising a Black-
Scholes model in order to arrive at a fair value at the date warrants 
are granted.

Government Grants Policy 
Grants that compensate the group for expenses incurred are 
recognised in profit or loss as other income in the periods in 
which the expenses are recognised, unless the conditions for 
receiving the grant are met after the related expenses have been 
recognised. In this case, the grant is recognised when it becomes 
receivable.  

Research and development costs
Development expenditure is capitalised as an intangible asset, 
only if the development costs can be measured reliably and it is 
anticipated that the product being built will be completed and will 
generate future economic benefits in the form of cash flows to the 
Group.

Research expenditure that does not meet this criteria is 
recognised as an expense as incurred. Development costs 
previously recognised as an expense are not recognised as an 
asset in a subsequent period.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held 
at call with banks, and other short-term highly liquid investments 
with original maturities of three months or less. These are readily 
convertible to a known amount of cash and are subject to an 
insignificant risk of changes in value.

Financial liabilities and equity
Financial liabilities are obligations to pay cash or other financial 
instruments and are recognised when the company becomes a 
party to the contractual provisions of the instrument. Financial 
liabilities are classified according to the substance of the 
contractual arrangements entered into. All interest-related charges 
are recognised as an expense in the income statement.

Trade and other payables are not interest bearing and are 
recorded initially at fair value net of transactions costs and 
thereafter at amortised cost using the effective interest rate 
method.

An equity instrument is any contract that evidence a residual 
interest in the assets of the Company after deducting all of its 
liabilities. Equity instruments issued by the Company are recorded 
at the proceeds received, net of direct issue costs.

Financial assets
Financial assets are recognised in the balance sheet when the 
Company becomes a party to the contractual provisions of the 
instrument and are recognised in the balance sheet at the lower of 
cost and net realisable value.

Provision is made for diminution in value where appropriate.

Income and expenditure arising on financial instruments is 
recognised on the accruals basis and credited or charged to the 
statement of comprehensive income in the financial period to 
which it relates.

Trade receivables do not carry any interest and are initially 
recognised at fair value, subsequently reduced by appropriate 
allowances for estimated irrecoverable amounts.

57

GFINITY plc |  Annual Report & Financial Statements 2021FINANCIAL STATEMENTS
Notes to the Financial Statements (continued)

There were no revenue contracts requiring 
judgement that impact on the reported 
revenue for the financial year, or contract 
assets or liabilities at the balance sheet 
date for either the current or the prior year.

Judgement: Intangible assets recognised 
on business combinations:
IIntangible assets in business combinations 
are recognised when the asset is 
separately identifiable and based on the 
probable future economic benefit that 
arises owing to the Group’s control of the 
asset. Typically, the Group will utilise a 
discounted cash flow to establish the future 
economic benefits and therefore the fair 
value of the asset.

The Group identified three intangible 
assets in relation to the two acquisitions 
undertaken in the year to 30 June 2018 
and three intangible assets in relation 
to the acquisition of EpicStream Inc. on 
3 December 2020 which is mentioned 
in Note 28. As these assets have a finite 
economic life, in line with IAS 36, they 
are only subject to further testing for 
impairment when there are either internal 
or external indicators of impairment. 
Based on a review of updated cash flow 
projections it was decided that there were 
no indicators of impairment in any of the 
intangible assets. Following further review 
of updated cash flow projections relating 
to the relationship, it was determined that 
no impairment was required. This further 
testing is discussed in the ‘Impairment 
testing’ section below.

Estimation: Impairment testing:

On an annual basis the Group reviews 
relevant classes of assets, including 
investments, intangible assets and goodwill 
for indications of impairment. Where such 
indications exist, full impairment testing 
through an analysis of the value of future 
cash flows is undertaken. The recoverable 
amounts of cash generating units have 

been determined based on value-in-use 
calculations which require the use of 
estimates. Management has prepared 
discounted cash flows based on the latest 
strategic plan. Discount rate has been 
calculated using the Capital Asset Pricing 
model with reference to the value of UK 10 
year gilts as a proxy for a risk free rate and 
the volatility of Gfinity’s share price relative 
to that of AIM since listing.

Goodwill carried in relation to CEVO in 
the group financial statements:
Gfinity acquired CEVO, Inc in July 2017, 
since which time the Cevo business has 
provided significant value to the overall 
Group. Intangible assets continue to be 
recognized in respect of:

 ■ CEVO’s proprietary esports platform, 

which forms the basis of the current 
Gfinity Esports platform, which 
continues to be used to support 
multiple esports programmes for high-
profile clients.

 ■ CEVO’s ongoing commercial 

relationship with Nvidia, from which it 
continues to derive revenue.

Over time, however, the operations 
of CEVO have become increasingly 
interlinked with those of Gfinity, with 
former directors of CEVO now holding 
senior roles within the Gfinity business, 
including Head of Technology and Head 
of Product.  As a result, it has become 
increasingly difficult, outside of the specific 
intangibles, to quantify the value of future 
cash flows relating specifically to the CEVO 
brand.  On that basis, directors have taken 
the decision in this year to impair the value 
of goodwill in respect of CEVO to zero.  
This resulted in an impairment charge of 
£0.9m.  

3. Critical Accounting  
Judgements and Estimates
The preparation of financial statements 
in conformity with IFRS requires the 
use of certain estimates. It also requires 
management to exercise its judgement 
in the process of applying the company’s 
accounting policies. Estimates and 
judgements are continually reviewed 
and are based on historical experience 
and other factors including expectations 
of future events that are believed to be 
reasonable under the circumstances.     

Judgement: Revenue recognition:
The Group’s revenue recognition policy 
is based on separating contracts into 
discrete performance obligations with 
revenue then recognised based on 
the percentage completion of each 
performance obligation. Where the value 
of each distinct performance obligation 
is not set out in a contract Management 
estimate the value of each performance 
obligation based on the level of resource 
required to complete the performance 
obligation in comparison to the overall 
level of resource required to fulfil the 
contract. For example, if a contract did 
not stipulate the value by region of a 
broadcast agreement management 
would use appropriate weighting (e.g. 
audience size) to estimate the value of 
each region, with each region viewed 
as a separate performance obligation. 
Revenue would then be recognised based 
on the percentage completion of each 
performance obligation. In instances where 
there is no other readily available proxy 
Management will estimate the value of 
each performance obligation based on the 
relative cost to deliver.

Revenue settled by means other than cash 
(e.g. via equity in a associate) is recognised 
based on the value stipulated in the 
contract for goods or services, which would 
be set at fair value, with the revenue then 
recognised based performance obligations 
in the manner described above.

58

GFINITY plc |  Annual Report & Financial Statements 2021Goodwill carried in relation to  
Real Sport: 
The carrying value of goodwill in relation to 
RealSport was assessed using the bottom-
up financial model created as part of the 
business planning process, which reflects 
the strong growth in monetisation seen 
through FY21.

This model assumes a monthly average 
number of unique visitors to the 
platform through FY22 of 5.3m. By way 
of comparison the most recent monthly 
total (in September 2021) was 4.9m, with 
growth expected in Q4, with further game 
releases. Thereafter it is assumed that 
audience numbers will increase at an a 
CAGR of 30% p.a. for the first 2 years, 
before levelling off slightly with a 5% 
increase thereafter.

Revenue has been calculated using a 
blended rate, factoring in both real time 
bidding and direct sale banner advertising, 
video advertising and cost per click affiliate 
revenues, giving an overall rate of 10p per 
annum per monthly average user.

On this basis, the net present value of 
future cash flows has been calculated at 
£5.5m.  This represents a surplus of £4.1m 
over the carrying value of goodwill, with 
the intangibles recognized in respect of 
the RealSport acquisition having been fully 
amortised.  On that basis, no impairment is 
proposed.

CEVO customer relationships: 
The remaining value of CEVO customer 
relationship was assessed by way of an 
analysis of likely revenue and costs relating 
to the customer in question over the final 
year of the original intangible asset life.

These were assessed on the basis of 
current open purchase orders, expected 
renewal of purchase orders based on work 

that it is anticipated will renew, together 
with a smaller allowance for new work, 
based on levels secured in previous years.  
Cash flows were discounted using a cost of 
capital of 13%.

The result of the above analysis gave an 
NPV of £0.1m, in line with the carrying 
value of the intangible. No impairment is 
therefore proposed.

Goodwill and Intangible Assets carried 
in relation to Epicstream: 

Three intangible assets were recognized in 
respect of the acquisition of Epicstream:

•  The existing social audience and 

related domain authority of the main 
Epicstream site (Epicstream.com)

•  The value of the Magic the Gathering 
social audience, which has been 
leveraged to create a new site 
(MTGRocks.com); and

•  The remaining social audience from a 
Facebook community featuring over 6 
million likes.

These assets, net of deferred tax, had a 
combined value of £0.5m.  With the fair 
value of consideration estimated at £0.7m, 
this resulted in Goodwill of £0.3m.

The requirement for full impairment testing 
was assessed through a comparison of 
actual cash flows generated from the 
Epicstream business, against the cash 
flow projections used in calculation of the 
original asset values.  With actual cash 
flows showing a positive variance to the 
original projections, it was considered that 
there was no indication of impairment and 
hence full, detailed impairment testing was 
not required.

Valuation of investment in RealSport:

The activities of the RealSport brand 
are now undertaken within the Gfinity 
Ltd entity, with Real SM Ltd not actively 
trading.  As a result, while the goodwill 
relating to the RealSport brand remains, 
directors considered that it would not be 
appropriate to continue to carry a value of 
investment in the RealSport entity on the 
Gfinity company balance sheet.

The value of this investment has therefore 
been reclassified as goodwill, reflecting the 
absorption of the value of the RealSport 
brand within the Gfinity Ltd entity.

This has no impact on the consolidated 
income statement.

Valuation of investment in CEVO, 
Inc in the parent company financial 
statements:

The value of the investment held in CEVO, 
Inc has been reviewed in line with the 
calculation of the value of the goodwill 
and related intangible.  This value has 
been reduced by £0.9m in the year, in line 
with the reduction to the carrying value of 
goodwill.

Judgement: Transfer of trade and assets 
within the group:

The transfer of trade and assets between 
entities under common control falls outside 
the scope of IFRS 3 and therefore requires 
judgement to develop an accounting 
policy that provides relevant and reliable 
information in accordance with IAS 8. 
Management have elected to account for 
this transaction as a ‘hive-up’ of trade and 
assets to the parent company. Accordingly, 
the net assets transferred to the parent 
company have been recorded in line 
with the amortised cost recognised on a 
consolidated basis for the corresponding 
net assets. The excess of the previously 
recognised investment value over the 
net assets transferred is recognised as 
goodwill.

59

GFINITY plc |  Annual Report & Financial Statements 20214. Revenue 
The Group’s policy on revenue recognition is as outlined in note 2. The year ending 30 June 2021 included £0.36m included in the 
contract liability balance at the beginning of the period (2020:£0.7m). 

The Group’s revenue disaggregated by primary geographical markets is as follows:

30 June 2021

30 June 2020

Gfinity

CEVO

Total

Gfinity

CEVO

Total

4,144,440

 -

4,144,440

3,431,492

-

3,431,492

902,408

322,741

1,225,150

27,206

157,829

185,035

539,069

 -

539,069

869,039

-

869,038

5,585,918

322,741

5,908,659

4,327,737

157,829

4,485,565

United 
Kingdom

North 
America

ROW

Total

The Group’s revenue disaggregated by pattern of revenue recognition is as follows:

30 June 2021

30 June 2020

Gfinity 

£

CEVO

£

Total

£

Gfinity

£

3,432,959

322,741

3,755,700

2,582,447

CEVO

£

-

Total

£

2,582,447

2,152,959

-

2,152,959

1,745,289

157,829

1,903,118

Services 
transferred at a 
point in time

Services 
transferred over 
time

Total

5,585,918

322,741

5,908,659

4,327,736

157,829

4,485,565

As at 30 June 2021 the Group had the amounts shown below held on the consolidated statement of financial position in relation to 
contracts either performed in full during the year or ongoing as at the year end. All amounts were either due within one year or, in the 
case of contract liabilities, the work was to be performed within one year of the balance sheet date.

Trade Receivables

Contract Assets

Contract Liabilities

30 June 2021

30 June 2020

£1,024,696

£244,835

£364,024

£608,189

£154,287

£358,246

Trade receivables are non-interest bearing and are generally on 30-day terms.

Contract assets are initially recognised for revenue earned while the services are delivered over time or when billing is subject to final 
agreement on completion of the milestone. Once the amounts are billed the contract asset is transferred to trade receivables.

Contract liabilities arise when amounts are paid in advance of the delivery of the service. These are then transferred to the statement of 
comprehensive income as either milestones are completed or work is completed overtime. Revenue of £0.36m was recognised in the 
year ending 30 June 2021 that was held as a contract liability as 30 June 2020. All these amounts were held in Gfinity.

60

GFINITY plc |  Annual Report & Financial Statements 20215. Segmental Information
The management consider the group to operate as a single segment following the integration of Cevo’s activities into that of the group 
(included in Chief Financial and Operations Officer’s Report in Strategic Report) and therefore no segmental analysis is required.

The Group has two single external customers which have revenue equal to or greater than 10% of the group’s revenue. The revenue 
from each of these customers is: £0.94 and £0.69m. The customers are major sports rights holders, financial services and media 
companies. These revenues are attributed to the Gfinity segment.

6. Other Income
There are no unfulfilled conditions or other contingencies attaching to these grants. Other income reflects government grant income 
received in the year in respect of the furlough scheme.

Government grant income

7. Operating Expenses
Operating loss is stated after charging:

Depreciation of property, plant and equipment

Depreciation on Right of Use assets

Amortisation & impairment of intangible fixed assets

Goodwill impairment

Rentals under short-term leases

Expensed development costs

Staff costs (see note Particulars of employees)

2,844,335

Costs of inventories expensed

Auditors’ remuneration for auditing the accounts  
of the Company

Auditors’ remuneration for other non-audit services:

 ■ Other services related to taxation

 ■ All other services

Net foreign exchange (gains) / losses

-

66,500

8,408

21,836

34,027

30 June 2021

30 June 2020

Group

£

54,354

£

73,041

Group

30 June 2021

30 June 2020

£

132,478

428,305

492,700

901,519

439,621

150,058

£

370,589

571,074

478,553

-

514,106

185,376

5,781,866

-  

45,000

2,500

8,975 

(3,453)

61

GFINITY plc |  Annual Report & Financial Statements 2021 
 
8. Particulars Of Employees

Number of employees

The average number of people (including directors) employed by the Company during the financial period was:

Group

Company

30 June 2021

30 June 2020     

30 June 2021

30 June 2020

38

54

35

48

The aggregate payroll costs of staff (including directors) were:

Wages and salaries

Social security costs

Pensions

Equity settled

Group

Company

30 June 2021

30 June 2020

30 June 2021

30 June 2020

£

2,253,444

271,347

53,962

265,583

£

3,762,138

449,154

70,000

1,500,573

£

2,087,944

255,310

53,962

265,583

£

3,723,272

445,557

41,744

1,500,573

          2,844,335 

          5,781,865 

          2,662,798 

          5,711,146 

Total remuneration for Directors during the year was £444,428 (2020: £806,608).

The board of directors comprise the only persons having authority and responsibility for planning, directing and controlling the activities 
of the Group.

30 June 2021

30 June 2020

Group

£

4

(9,228)

(1,009)

(10,232)

£

2,622

(37,257)

0

(34,635)

9. Finance Income/Costs

Interest income on bank deposits

Finance lease interest

Other interest cost

62

GFINITY plc |  Annual Report & Financial Statements 2021  
10. Taxation 
(a) Major components of taxation expense for the period ended 30 June 2021 are: 

Income statement

Current tax

Corporation tax charge / (credit)

Total current tax

Deferred tax

Relating to origination and reversal of temporary 
differences

Taxation charge / (credit) reported in the income 
statement

(b) Factors affecting tax charge for the period

30 June 2021

£

(162,957)

(162,957)

(58,972)

(221,929)

Group

30 June 2020

£

(227,004)

(227,004)

(230,659)

(457,663)

A reconciliation of taxation expense applicable to accounting profit before taxation at the statutory tax rate of 19% (2020: 19%), to 
taxation expense at the Company’s effective tax rate for the period is as follows:

Loss on ordinary activities before taxation

Profit / (Loss) multiplied by rate of tax

Effects of:

Expenses not deductible for tax purposes

Movement in unrecognised deferred tax arising  
from tax losses

Movement in unrecognised deferred tax arising from 
other temporary timing differences

Adjustment in respect of R&D tax credits

Taxation charge/ (credit) reported in the income 
statement

30 June 2021

£

(3,845,796)

(730,701)

318,906

709,763

(356,940)

(162,957)

(221,929)

Group

30 June 2020

£

(8,182,970)

(1,554,764)

349,439

1,135,046

(160,379)

(227,004)

(457,662)

(c) Unrecognised deferred tax asset

The Group has an unrecognised deferred tax asset arising from 
trading losses carried forward of £10,508,932 (2020: £7,277,026) 
calculated at the substantively enacted Corporation tax rate at 
the balance sheet date of 25% (2019: 19%).  These trading losses 

will reverse against future taxable trading profits and no asset has 
been recognised due to uncertainties over the timing and nature 
of such gains in accordance with IAS 12.

63

GFINITY plc |  Annual Report & Financial Statements 2021 
 
11. Earnings Per Share
Basic earnings per share is calculated by dividing the loss attributable to shareholders by the weighted average number of ordinary 
shares in issue during the period.

IAS 33 requires presentation of diluted EPS when a Company could be called upon to issue shares that would decrease earnings per 
share or increase the loss per share. For a loss making Company with outstanding share options, net loss per share would be decreased 
by the exercise of options and therefore the effect of options has been disregarded in the calculation of diluted EPS.

Loss attributable to shareholders from continuing 
operations

Weighted average number of ordinary shares

Group

Company

30 June 2021

30 June 2020

30 June 2021

30 June 2020

£

£

£

£

(3,858,482)

(7,731,424)

(5,739,305)

(7,493,221)

Number

000’s

809,795

Number

000’s

518,172

Number

000’s

809,795

Number

000’s

518,172

Loss per ordinary share for continuing operations

(0.00)

(0.01)

(0.01)

(0.01)

12. Property Plant and Equipment

Group Property Plant and Equipment

Office  
equipment

Computer & production 
equipment

Leasehold  
Improvement

£

£

£

62,292

849

-

63,141

15,066

14,776

-

29,842

33,301

47,228

902,216

87,362

-

989,578

740,843

177,229

-

918,072

71,505

161,373

621,862

12,701

-

634,563

347,350

178,731

-

526,081

108,482

274,512

Total

£

1,586,370

100,912

-

1,687,282

1,103,259

370,736

-

1,473,995

213,288

483,113

Cost 

At 1 July 2019

Additions

Disposals

At 30 June 2020

Depreciation 

At 1 July 2019

Charge for the period

Disposals

At 30 June 2020

Net book value 

At 30 June 2020

At 30 June 2019

64

GFINITY plc |  Annual Report & Financial Statements 2021Group Property, Plant and Equipment (continued) 

Cost 

At 1 July 2020

Additions

Disposals

At 30 June 2021

Depreciation 

At 1 July 2020

Charge for the period

Disposals

At 30 June 2021

Net book value  
At 30 June 2021

At 30 June 2020

Office  
equipment

Computer & production 
equipment

Leasehold  
Improvement

£

£

£

63,141

-

-

989,578

106,642

(85)

634,563

-

-

Total

£

1,687,282

106,642

(85)

63,141

1,096,135

634,563

1,793,839

29,842

32,504

-

62,346

795

33,301

918,072

88,729

-

1,006,801

89,333

71,505

526,081

11,244

-

537,325

97,238

108,482

Company Property, Plant and Equipment

Office  
equipment

Computer & production 
equipment

Leasehold  
Improvement

£

£

£

1,473,995

132,478

-

1,606,473

187,366

213,288

Total

£

1,550,855

98,444

-

Cost 

At 1 July 2019

Additions

Disposals

At 30 June 2020

Depreciation 

At 1 July 2019

Charge for the period

Disposals

At 30 June 2020

Net book value 

At 30 June 2020

At 30 June 2019

50,894

849

-

51,743

12,504

14,776

-

27,280

24,463

38,390

878,100

84,894

-

621,861

12,701

-

962,994

634,562

1,649,299

731,898

176,864

-

908,762

54,232

146,202

347,350

178,731

-

526,081

108,481

274,511

1,091,752

370,371

-

1,462,123

187,176

459,103

65

GFINITY plc |  Annual Report & Financial Statements 2021Company Property, Plant and Equipment (continued)

Office  
equipment

Computer & production 
equipment

Leasehold  
Improvement

£

£

£

51,743

-

-

962,994

105,327

(85)

634,562

-

-

Total

£

1,649,299

105,327

(85)

Cost 

At 1 July 2020

Additions

Disposals

At 30 June 2021

51,743

1,068,236

634,562

1,754,541

Depreciation 

At 1 July 2020

Charge for the period

Disposals

At 30 June 2021

Net book value 

At 30 June 2021

At 30 June 2020

27,280

12,717

-

39,997

11,746

24,463

908,762

88,729

-

997,491

70,745

54,232

1,097,155

11,244

-

1,462,123

112,691

-

537,326

1,574,814

97,237

108,481

179,727

187,176

13. Right Of Use Assets 
The carrying value of right-of-use assets by class is:

Group and company

Cost

At 30 June 2019 

On adoption of IFRS 16

At 30 June 2020

Accumulated depreciation

At 30 June 2019

Charge for the year 

At 30 June 2020

Net carrying amount

At 30 June 2019

At 30 June 2020

66

Premises  
£

-

999,379

999,379

-

571,074

571,074

428,305

–

GFINITY plc |  Annual Report & Financial Statements 2021 
 
13. Right Of Use Assets (continued)

Group and company

Cost

At 30 June 2020 

At 30 June 2021

Accumulated depreciation

At 30 June 2020

Charge for the year 

At 30 June 2021

Net carrying amount

At 30 June 2021

At 30 June 2020

14. Goodwill 

Group

Cost

At 1 July 2020 

Acquisition of business

At 30 June 2021

Impairment

At 1 July 2020

Charge for the period

At 30 June 2021

Net book value

At 30 June 2021

At 30 June 2020

Premises  
£

999,379

-

571,074

428,305

999,379

-

428,305

£

2,544,526

260,783

2,805,309

0

901,519

901,519

1,903,790

2,544,526

67

GFINITY plc |  Annual Report & Financial Statements 2021 
 
14. Goodwill (continued)

Company

Cost

At 1 July 2020 

Acquisition of business

Recognised on hive-up of 
subsidiary trade and assets

At 30 June 2021

Impairment

At 1 July 2020

Charge for the period

At 30 June 2021

Net book value

At 30 June 2021

At 30 June 2020

£

-

260,783

2,307,634

2,568,417

-

-

-

2,568,417

-

Goodwill at 1 July 2020 recognised in the Group financial statements is in respect of the acquisitions of CEVO Inc. and RealSM Ltd that 
took place in the year ended 30 June 2018.

Goodwill of £260,783 has been recognised in the Group and the Company financial statements following the acquisition of trade and 
assets of EpicStream Inc, on 3 December 2020 (note 28).

Goodwill of £2,307,634 has been recognised in the Company financial statements following the hive-up of the trade and assets of 
RealSM Ltd that concluded during the year. This amount has been reclassified from investment in subsidiaries (note 16).

68

GFINITY plc |  Annual Report & Financial Statements 202115. Intangible Fixed Assets 

Group

Customer 
Relationship

Real Sport 
Platform

Cevo Gaming  
Platform

Assets Under 
Construction

£

£

£

£

Total

£

Cost 

At 1 July 2019

Additions

Disposals

1,198,661

935,518

 281,383

57,724

2,473,286

 -

-

-

-

-

-

-

-

-

-

At 30 June 2020

1,198,661

935,518

281,383

57,724

2,473,286

Amortisation

At 1 July 2019

Charge for the 
period

867,197

108,414

405,220

313,553

109,152

56,586 

At 30 June 2020

975,611

718,773

165,738

-

- 

-

1,530,319

478,553 

1,860,122

Net book value 

At 30 June 2020

At 30 June 2019

223,050

331,464

216,745

530,298

115,645

172,231

57,724

-

613,164

1,033,993

Additions

Acquisitions 
through business 
combination 

Disposals

At 30 June 2021

Amortisation

At 1 July 2020

Charge for the 
period

Customer 
Relationship

Real Sport 
Web Platform

CEVO 
Gaming Platform

Assets Under 
Construction

Web 
Platforms

£

£

£

£

Cost 

At 1 July 2020

1,198,661

 935,518

 281,383

 57,724

 -

-

-

-

-

-

-

-

-

-

-

-

Total

£

2,473,286

7,195

576,822

£

-

 7,195

576,822

-

-

1,198,661

935,518

281,383

57,724

584,017

3,057,303

975,611

108,118

718,773

216,745

165,738

56,431

At 30 June 2021

1,083,729

935,518

222,169

-

-

-

-

1,860,122

111,406

492,700

111,406

2,352,822

Net book value 

At 30 June 2021

At 30 June 2020

114,932

223,050

-

216,745

59,214

115,645

57,724

57,724

472,612

-

704,481

613,164

69

GFINITY plc |  Annual Report & Financial Statements 2021 
 
15. Intangible Fixed Assets (continued)

Company 

Assets Under 
Construction

Software 
Development

Web Platforms

£

£

Cost 

At 1 July 2019

Additions

Disposals

At 30 June 2020

Amortisation

At 1 July 2019

Charge for the period

Disposals

At 30 June 2020

Net book value 

At 30 June 2020

At 30 June 2019

Cost 

At 1 July 2020

Additions

Acquisitions through business combination

Disposals

At 30 June 2021

Amortisation

At 1 July 2019

Charge for the period

Disposals

At 30 June 2021

Net book value 

At 30 June 2020

At 30 June 2019

£

-

57,724

-

57,724

-

-

-

-

57,724

-

57,724

-

-

-

57,724

-

-

-

-

57,724

57,724

 148,750

-

-

148,750

148,750

-

-

148,750

-

-

-

-

-

-

-

-

-

-

-

-

-

Total

£

148,750

57,724

-

206,474

148,750

-

-

148,750

57,724

-

57,724

7,195

576,822

-

641,741

-

111,406

-

-

-

-

-

-

-

-

-

-

-

-

7,195

576,822

-

584,017

-

111,406

-

111,406

111,406

472,612

-

530,336

57,724

Assets under construction relate to costs incurred in the implementation of a new ERP system for the company.  Implementation work 
in respect of this asset was paused in the year to focus resources on key growth activities, however, it remains the intention to complete 
and utilize the investment made to date in the future.

70

GFINITY plc |  Annual Report & Financial Statements 2021 
16. Investment in subsidiaries

At 1 July

Reclassifying investment in subsidiary to 
goodwill

Impairment

At 30 June

30 June 2021

£

4,466,133

(2,307,634)

(2,158,499)

-

Company

30 June 2020

£

4,466,133

-

-

4,466,133

The investments in subsidiaries represented the purchase of CEVO and Real Sport on 24 July 2017 and 13 March 2018 respectively. 
The fair value of consideration at acquisition for CEVO was £2,158,498 for 100% of the share capital and this has been fully impaired in 
year ended 30 June 2021 following an impairment review (note 3). The fair value at acquisition of RealSM Ltd was £2,307,634 for 100% 
of the share capital and this has been reclassified to Goodwill following the hive-up of the trade and assets of the subsidiary company 
(Note 16).

Subsidiary undertaking

Country of incorporation

Holding

Proportion of voting 
rights and capital held

Nature of business

CEVO Inc.

USA

Ordinary shares

100%

IT Development and 
Tournament and event 
operator

RealSM Ltd

England

Ordinary Shares

100%

Online media

RealSM Ltd registered offices are The Foundry, 77 Fulham Palace Road, London, United Kingdom, W6 8JB. CEVO’s registered address 
is 128 Maringo Rd, Ephrata, WA 98823

RealSM is exempt from the requirements of the Act relating to the audit of individual accounts in accordance with 479A of the C.A. 
2006.

17. Investment in associates

Group

Company

30 June 2021

30 June 2020

30 June 2021

30 June 2020

 £

-

-

-

-

-

 £

-

308,214

(308,214)

-

-

 £

-

-

-

-

-

 £

-

308,214

(308,214)

-

-

At 1 July

Investment

Share of Losses

Impairment

At 30 June

In the year ended 30 June 2020, the investment in associate relates to the acquisition of 33% of the Esports Awards Limited on its 
incorporation in February 2017 and 30% of Gfinity Esports Australia on its incorporation in August 2017. During the year end 30 June 
2020, Gfinity Esports Australia ceased trading. As a result the carrying value of all investment into the entity has been written off in full. 
Both investments are held in Gfinity plc.

71

GFINITY plc |  Annual Report & Financial Statements 2021 
 
 
 
 
 
 
 
17. Investment in associates (continued)

Associate undertaking

Country of  
incorporation

Holding

Proportion of voting 
rights and capital held

Nature of business

Esports Industry  
Awards Ltd

Gfinity Esports Australia 
PTY Limited 

England

Australia

Ordinary shares

2021

33%

2022

33%

Ordinary Shares

0%

30%

Dormant

Tournament and  
event operator

On 18 December 2020 Gfinity disposed of its 33% holding in Esports Awards Ltd, recognised under the equity method. The investment 
had a carrying value at the point of disposal of £nil. Net proceeds from the transaction were £459,706, resulting in a corresponding gain 
on disposal of £459,706.

Esports Awards LTD’s registered offices are Belfry House, Champions Way, Hendon, London, England, NW4 1PX. The registered office 
of Gfinity Esports Australia is Suite 5, Level 1, 100 William Street, Sydney, NSW 2011.

18. Trade and Other Receivables

Group

Company

30 June 2021

30 June 2020

30 June 2021

30 June 2020

£

£

£

£

1,313,447

(356,480)

956,967

151,150

-

- 

831,580

(250,110)

581,470

308,214

-

- 

1,272,742

(356,480)

831,580

(250,110)

916,262

581,470

151,149

308,495

-

- 

-

- 

479,398

501,367

450,704

448,095

1,586,850

1,391,051

1,518,116

1,338,060

- 

-

- 

-

533,480

1,505,740

-

-

Trade receivables

Provision for doubtful debts

Other receivables

Amounts due from group 
undertakings

Amounts due from related 
undertakings

Prepayments and accrued 
income

Amounts due in less than  
one year

Amounts due from group 
undertakings

Prepayments and accrued 
income

Total

1,586,850

1,391,051

2,051,596

2,843,800

Amount due from group undertakings of £533,480 are considered to be due in more than one year (2020:£1,505,740) while 
prepayments include a rental deposit of £101,015 that was recovered in July 2021.

The directors consider that the carrying amount of trade and other receivables approximates to their fair value due to the short-term 
nature of these financial assets.

72

GFINITY plc |  Annual Report & Financial Statements 2021 
 
 
 
  
 
 
 
 
 
 
 
 
 
                        
 
 
 
 
 
 
19. Cash and Cash Equivalents

Group

Company

30 June 2021

30 June 2020

30 June 2021

30 June 2020

 £

 £

 £

 £

Cash at bank and in hand

1,375,873

1,600,597

1,329,815

1,531,360

Total

1,375,873

1,600,597

1,329,815

1,531,360

Cash at bank and in hand earns interest at floating rates based on daily bank deposit rates. The fair value of cash and cash equivalents 
does not differ from the carrying value.

20. Deferred Tax Liabilities 

At 1 July

Arising on business combination

Credited to profit or loss

At 30 June

The provision for deferred taxation is made up as follows:

Temporary timing differences on intangible 
assets

30 June 2021

£

92,059

94,748

(58,972)

127,835

Group

30 June 2020

£

322,718

-

(230,659)

92,059

127,835

92,059

At 1 July

Arising on business combination

Credited to profit or loss

At 30 June

Temporary timing differences on intangible 
assets

30 June 2021

£

-

115,543

(20,795)

94,748

94,748

Company

30 June 2020

£

-

-

-

-

-

73

GFINITY plc |  Annual Report & Financial Statements 202121. Issued Capital

The Company has a single class of ordinary share with nominal 
value of £0.001 each. Movements in the issued share capital of the 
Company can be summarised as follows:

Issued and fully paid

Number 

£

As at 30 June 2019

Issued on 31 July 2019 at £0.045

Issued on 2 April 2020 at £0.01

Issued on 21 April 2020 at £0.01

Issued between 22 April and 30 June 2020 at £0.01

As at 30 June 2020

Issued between 6 July 2020 and 04 June 2021 at £0.01

As at 30 June 2021

22. Trades and other Payables

362,897,087

116,666,666

56,839,167

168,160,833

21,304,500

725,868,253

204,644,995

930,513,248

362,897

116,667

56,839

168,161

21,305

725,868

204,645

930,513

Group

Company

30 June 2021

30 June 2020

30 June 2021

30 June 2020

 £

254,986

254,986

680,419

65,776

1,105,526

-

 £

-

-

450,264

103,930

910,582

428,305

 £

254,986

254,986

634,299

65,776

1,105,526

- 

 £

-

-

416,865

91,117

910,582

428,305

Non-current liabilities

Other Payables (Deferred 
consideration)

Current liabilities

Trade payables

Other taxation and social 
security

Accrued expenditure and 
deferred revenue

Lease Liabilities

Total

2,106,706

1,893,081

2,060,587

1,846,869

1,851,720

1,893,081

1,805,601

1,846,869

Trade and other payables principally comprise amounts outstanding for trade purchases and ongoing costs. The directors consider that 
the carrying amount of trade payables approximates to their fair value due to their short-term nature.

74

GFINITY plc |  Annual Report & Financial Statements 202123. Notes To The Cash Flow Statement

Cash flows from operating activities

Loss for the financial year

Depreciation of property, plant and equipment

Depreciation on right of use assets

Amortisation of intangible fixed assets

Goodwill impairment

Interest Received

Interest Payable

Share based payments

(Increase) / decrease in trade and other receivables

Increase in trade and other payables

Share of Associate Losses

Disposal of fixed assets

Gain on disposal of Associate

Corporation tax charge

Corporation tax (paid) / R&D credits received

Cash used by operating activities

Net cash used by operating activities

Cash flows from operating activities

Loss for the financial year

Depreciation of property, plant and equipment

Depreciation on Right of Use assets

Amortisation of intangible fixed assets

Investment impairment

Interest Received

Interest Payable

Share of Associate Losses

Gain on disposal of Associate

Share based payments

(Increase) / decrease in trade and other receivables

Increase / (decrease) in trade and other payables

Loss on disposal of fixed assets

Taxation charge

Corporation tax (paid) / R&D credits received

Net Operating Cashflow

Net cash used by operating activities

Group

30 June 2021

30 June 2020

£

£

(3,845,595)

(7,725,307)

132,478

428,305

492,700

901,519

(4)

10,236

265,583

(280,359)

300,020

-

85

(459,706)

227,004

(221,929)

(2,049,663)

(2,049,663)

(5,739,305)

112,691

428,305

111,406

2,158,499

(4)

10,236

-

(459,706)

265,583

707,362

300,112

85

(162,957)

227,004

(2,040,690)

(2,040,690)

370,589

571,074

478,553

-

(2,622)

39,768

1,500,573

931,047

(1,531,582)

308,214

-

-

(457,663)

227,004

(5,290,351)

(5,290,351)

Company

(7,720,225)

370,371

571,074

-

-

(2,622)

39,768

308,214

-

1,500,573

916,564

(1,533,368)

-

-

227,004

(5,322,647)

(5,322,647)

75

GFINITY plc |  Annual Report & Financial Statements 202124. Financial Instruments And Risk Management 
The Company uses a limited number of financial instruments, comprising cash, short-term deposits, and various items such as trade 
receivables and payables, which arise directly from operations. The Company does not trade in financial instruments. All of the 
Company’s financial instruments are measured at amortised cost.

The Company’s activities expose it to a variety of financial risks: market risk (including currency risk and interest rate risk), credit risk and 
liquidity risk.

Credit risk

The Company’s principal financial assets are bank balances and cash, trade and other receivables.

Bank balances and cash are held by banks with high credit ratings assigned by independent credit rating agencies. Management is of 
the opinion that cash balances do not represent a significant credit risk.

As the Group does not hold security against trade and other receivables, its credit risk exposure is as follows:

Group

Company

30 June 2021

30 June 2020

30 June 2021

30 June 2020

£

£

£

£

1,586,850

1,146,912

2,051,596

2,599,380

The trade receivables balance represents amounts due from third 
parties. At the balance sheet date, the Group’s trade receivables 
totaled £1,313,447 less a provision of £356,480 (2020: £831,580 
less a provision of £250,110). The Company’s receivables 
include £533,480 of inter-company funding (2020: £1,505,740). 
The Company’s trade  receivables  totaled  £1,272,742 less  a  
provision  for  doubtful  debt  of  £356,480 (2020: £831,580 less a 
provision for doubtful debt of £250,110).

There are no significant overdue but not impaired trade 
receivables at the balance sheet date. The Company balance 
sheet includes inter-company receivables which are not 
considered to be at risk as the Company retains control over the 
debtor however it is not anticipated that the Group companies will 
repay these amounts in the next 12 months.

At the balance sheet date an amount of £316,699 was due from 
one customer representing a concentration of credit risk. This 
amount has not been recovered in full since the balance sheet 

date, however is fully provided against in the year-end balance 
sheet.

Liquidity risk

All trade and other payables are due for settlement within one 
year of the balance sheet date. The use of instant access deposits 
ensures sufficient working capital is available at all times.

Foreign exchange risk

The Company operates in overseas markets by selling directly 
from the UK, owns an overseas subsidiary and reports in GBP. It is 
therefore subject to currency exposures on transactions while the 
Group is subject to currency exposures on consolidation of the 
overseas subsidiary.

Financial instruments held by the Company and their carrying 
values were as follows:

30 June 2021

30 June 2020

USD ($)

GBP (£)

USD ($)

57,048

39,284

56,248

58,997

-

1,524,796

216,805

1,335,540

2,350,781

-

-

65,890

92,689

(39,588)

-

Group

GBP (£)

990,979

102,661

1,525,657

(1,861,075)

-

211,577

5,427,923

118,991

758,222

Trade and other 
receivables

Accrued income

Cash

Trade and other 
payables

Derivative Financial 
Instruments

Net Current Assets /
Liabilities

76

GFINITY plc |  Annual Report & Financial Statements 202130 June 2021

30 June 2020

USD ($)

460,599

747,680

-

122,703

-

-

GBP (£)

943,989

952,675

216,805

1,242,264

2,346,757

-

USD ($)

-

-

-

31,645

-

-

Company

GBP (£)

990,979

1,505,740

102,661

1,505,775

(1,846,869)

-

1,330,982

5,702,490

31,645

2,258,286

Trade and other 
receivables

Amounts due from 
Group Undertakings

Accrued income

Cash

Trade and other 
payables

Derivative Financial 
Instruments

Net Current Assets  / 
Liabilities

Financial liabilities included in the balance sheet relate to the IAS 
39 category of other financial liabilities held at amortised cost.

As cash is held at floating interest rates, its carrying value 
approximates to fair value.

Assets relate to loans and receivables with the exception of other 
receivables and prepayments which are classified as non-financial 
assets.

Fair value estimation

The aggregate fair values of all financial assets and liabilities are 
consistent with their carrying values due to the relatively short-
term maturity of these financial instruments.

Capital management

The Company is funded entirely through shareholders’ funds.

If financing is required, the Board will consider whether debt or 
equity financing is more appropriate and proceed accordingly. 
The Company is not subject to any externally imposed capital 
requirements.

7777

GFINITY plc |  Annual Report & Financial Statements 202125. Share Based Payments 

Equity-settled share option plans

Options

The Company has a share option scheme for employees of the Group.

The tables below summarises the exercise terms of the various options over Ordinary shares of £0.001 each 
which had been granted, and were still outstanding, as at 30 June 2021. 

Number

Weighted average exercise price 

46,859,795

47,075,621

(28,344,836)

(3,879,553)

61,693,027

£

                      0.1382

0.0125

(0.1267)

(0.1323)

0.0486

Number

Weighted average exercise price 

61,693,027

49,400,000

(4,050,001)

(10,866,663)

96,176,363

£

0.0486

0.0409

0.0100

0.0110

0.0556

LTIP options

Shares Options as at 30 June 2019

Shares Options Granted

Share Options Replaced

Share Options Forfeited

LTIP Share Options as at 30 June 2020

LTIP options

Shares Options as at 30 June 2020

Shares Options Granted

Share Options Forfeited

Share Options Exercised

LTIP share options as at 30 June 2021

78

GFINITY plc |  Annual Report & Financial Statements 2021Options for non-employee services

Non-market condition shares

Number

Weighted average exercise price 

Shares Options as at 30 June 2019

Shares Options Granted

Share Options Lapsed

Share Options as at 30 June 2020

7,500,000

-

-

7,500,000

£

0.20

-

-

0.20

Non-market condition shares

Number

Weighted average exercise price 

Shares Options as at 30 June 2020

Shares Options Granted

Share Options Lapsed

Share Options as at 30 June 2021

7,500,000

-

(3,500,000)

4,000,000

£

0.20

-

0.20

0.20

Options vest over periods defined in the respective option 
agreements and at the discretion of the board of directors. 
37,750,016 options vested during the year (2020: 28,837,544).

Of the options outstanding 38,000,000 (2020: 20,000,000) are 
held by directors. Full details of all options held by directors are 
contained within the Directors’ Remuneration Report.

The principal assumptions input into the Black Scholes model to 
calculate the value of LTIP share options issued for compliance 
with IFRS 2 “Share Based Payments” are included below, where 
applicable. 

Weighted average exercise price

Average expected life

Expected volatility 

Risk free rate

Expected dividend yield

All options were granted at an exercise price equivalent to the 
market price at the date of grant. The weighted average exercise 
price of LTIP options outstanding at 30 June 2021 was £0.0496 
(2020: £0.0486). The weighted average fair value of options issued 
during the period was £0.0404 (2020: £0.0125).

The average expected life is based on directors’ best estimate 
taking into account the vesting conditions of the options.

Expected volatility has been calculated with reference to the 
actual volatility of the share price since over the year prior to the 
date of grant.

30 June 2021

30 June 2020

£0.0556

1.0 years 

86.62%

0%

0%

£0. 0125

1.0 years 

81.01%

0%

0%

The fair value of the non-employee services options has been 
based on the fair value of the services provided at the date the 
services were provided. This equates to a fair value of options 
issued in the year £nil (2020:£nil).

All options are held in Gfinity plc with no options held over any of 
the subsidiaries.

79

GFINITY plc |  Annual Report & Financial Statements 202126. Warrants 
The Company has granted warrants over Ordinary Shares as outlined in the table below.

Number

Weighted average exercise price 

Warrants

Warrants as at 30 June 2019

Warrants granted

Warrants exercised

Warrants lapsed/forfeited

Warrants as at 30 June 2020

Warrants as at 30 June 2020

Warrants granted

Warrants exercised

Warrants lapsed/forfeited

Warrants as at 30 June 2021

-

225,000,000

(21,304,500)

-

203,695,500

203,695,500

-

(183,645,000)

-

20,050,500

£

              0.000

0.010

0.010

0.000

0.0100

0.010

0.000

0.010

0.000

0.0100

No warrants were granted in the period. The warrants exercised were granted in year ended June 2020 and this figure represented 
one warrant per ordinary share acquired as part of the fundraise at an exercise price equal to that at which shares were acquired in the 
fundraise. All warrants are non-transferrable and have an exercise period of 18 months from the date of issue.

The fair value of warrants was calculated according to the Black Scholes model, however, no adjustment has been recognised in respect 
of the warrants, as directors consider this amount to be immaterial.

27. Related Party Transactions 

The Directors Remuneration Report provides details of share options issued to certain directors in the period. Further information on 
share options are provided in Note 24. In addition to the share options granted in the year, the directors also participated in share 
placings as outlined in the table below. All shares subscribed for by directors were at the same price and under the same conditions as 
all other participants in the placings:

John Clarke

Jonathan Hall

June 2021, exercise of warrants 

at 1p per share

500,000

500,000

Transactions with Group subsidiaries in the year:

CEVO: There was a management recharge from Gfinity to 
CEVO of £13,409 (2020: £95,767) and a recharge from CEVO 
to Gfinity for technology services of £215,274 (2020: £719,953). 
There were no cash advances to and expenses paid on behalf of 
CEVO by Gfinity (2020: £440,200). At the balance sheet date the 
intercompany loan due to Gfinity from CEVO was £533,480 (2020: 
£528,481).

Real Sport: There were cash advances to and expenses paid on 
behalf of Real Sport by Gfinity of £5,734 (2020: £157,677). At the 
balance sheet date the intercompany loan due to Gfinity from Real 
Sport was £952,675 (2020: £977,260).

There was no revenue from transactions with associates in the 
year (2020: £0 from the Esports Awards Ltd and £0 with Gfinity 
Australia). During the period there was a gain of £459,706 from 
disposal of Esports Awards Ltd as mentioned in Note 17.

80

GFINITY plc |  Annual Report & Financial Statements 202128. Business Combinations

Acquisition of EpicStream

On 3 December 2020 Gfinity PLC acquired the trade and assets of EpicStream Inc, an online news community for fantasy and sci-
fi movies, television, video games, collectible cards and comic books. EpicStream generates revenue through programmatic ads, 
sponsored content, ecommerce and content creation. Gfinity will also monetise all EpicStream’s social channels. The acquisition means 
that Gfinity will assume ownership of the EpicStream.com website, its extensive social media network and their respective historic 
content. The continued growth of the platform will be supported by its founders joining the Gfinity team.

Purchase consideration

Initial consideration

Shares (10,000,000 Ordinary shares at £0.36)

Total initial consideration

Deferred consideration

Contingent consideration at fair value

Total deferred consideration

Total consideration payable

Contingent consideration

£

360,000

360,000

353,227

353,227

713,227

Contingent consideration is payable based on revenue generated from the acquired assets. The amount payable is calculated at 30% 
of relevant revenues received in the first and second 12 month periods after the acquisition date, up to a maximum of £900,000 in each 
12 month period. The fair value of the contingent consideration is currently estimated to be £353,227 based on forecast revenues at the 
date of the acquisition. The maximum contingent consideration payable is £1,800,000.

Net assets acquired

The fair values of the assets and liabilities of the acquired assets of EpicStream as at the date of acquisition are as follows:

Intangible assets: web traffic

Deferred tax liability

Net identifiable assets acquired

Add: Goodwill

Net assets acquired

£

567,987

(115,543)

452,445

260,783

 713,227

81

GFINITY plc |  Annual Report & Financial Statements 202128. Business Combinations (continued)

The goodwill that arises from the business combination reflects the profitability of the acquired trade and assets and the enhanced 
growth prospects for the combined business. None of the goodwill is expected to be deductible for tax purposes.

EpicStream’s post acquisition revenue was £57,800 with a gross profit of £23,005. If the business had been controlled for the full year, 
the revenue and gross profit would have been as below:

Revenue

Cost of sales

Gross profit

£

99,086

59,649

39,437

29. Events Occuring After The Reporting Period

Acquisition of Megit Limited and Placing

On 23 August 2021, Gfinity announced its intention and agreement, subject to completion of a successful placing and settlement of 
the initial consideration, to acquire Megit Limited.  Megit Limited, was the private company which owns and operates the website 
Stock Informer, in both the UK and US. The Stock Informer brand has become an established authority on the availability of hard to find 
items of stock, with a particular emphasis on products of relevance to gamers, enabling it to drive profitable revenue through affiliate 
commissions.

On 24 August it was announced that an oversubscribed placing had been successfully completed, subject to shareholder approval, 
raising £3.3m prior to expenses at the prevailing market price of 4p per ordinary share. This transaction was approved by shareholders 
at an Extraordinary General Meeting of the company on 10 September. The transaction formally completed on 14 September 2021.

Consideration for the transaction was as outlined below:

Purchase consideration

Purchase consideration

Initial Consideration:

Initial Cash Consideration

Shares (62,500,000 shares at £0.04) 

Total Initial Consideration

Contingent Consideration

30% revenue earn out on revenue earned 
by Stock Informer brand in the 3 years post 
acquisition, capped at £1,800,000:

Contingent Consideration

Estimated Total Consideration

82

£

2,500,000

2,500,000

5,000,000

1,260,000

1,260,000

6,260,000

GFINITY plc |  Annual Report & Financial Statements 2021The provisionally determined fair value of assets and liabilities of Megit Limited as at the date of acquisition are as follows:

Cash and cash equivalents

Receivables

Payables (incl Corporation tax)

Add: goodwill and intangibles

Net Assets Acquired

Contingent Consideration:

£

50,000

347,196

(397,196)

6,260,000

6,260,000

Contingent consideration is due amounting to 30% of revenue, net of sales taxes, earned in the 3 calendar years following acquisition. 
This consideration is capped at £1,800,000, being 30% of £6,000,000. The fair value of this consideration has been assessed at 
£1,260,000, being 30% of £4,200,000.

Information not disclosed as not yet available:

At the time the financial statements were authorized for issue, the group had not yet fully completed the accounting for the acquisition 
of Megit Limited.  In particular the fair value of assets and liabilities disclosed above have only been determined provisionally.  Full 
analysis of the categorization between goodwill and other separately identifiable assets is also still to be calculated and as a result, any 
deferred tax on such assets is yet to be calculated.

Acquisition of trade and assets of Siege GG 

On 8 September 2021 Gfinity announced the acquisition of the trade and assets of SiegeGG. This included the website, related social 
platforms, statistical database and supporting technology and methodology that has helped SiegeGG become the authority on the 
competitive scene around the Rainbow Six Siege game.

Consideration in respect of this transaction was as follows:  

Initial Consideration:

Shares (9,000,000 shares at £0.044) 

Total Initial Consideration

Contingent Consideration:

30% revenue earn out on revenue earned 
by Stock Informer brand in the 2 years post 
acquisition, capped at £1,500,000

Contingent Consideration

Estimated Total Consideration

Contingent Consideration:

£

396,000

396,000

180,000

180,000

576,000

Contingent consideration is due amounting to 30% of revenue, net of sales taxes, earned in the 2 calendar years following acquisition. 
This consideration is capped at £1,500,000. The fair value of this consideration has been assessed at £180,000, being 30% of £600,000.

No value has been ascribed to tangible fixed assets acquired under this transaction, hence the full value of the opening balance sheet 
will represent goodwill and intangibles. Full analysis of the categorization between goodwill and other separately identifiable assets is 
also still to be calculated and as a result, any deferred tax on such assets is yet to be calculated. 

83

GFINITY plc |  Annual Report & Financial Statements 2021APPENDIX
Image Credits

Photographer

Joe Brady

Photographer

Tia Thorne

Photographer

KUNOS Simulazioni Srl

Photographer

The Codemasters Software 
Company Limited

84

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GFINITY plc |  Annual Report & Financial Statements 2021