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Watches of Switzerland Group

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FY2020 Annual Report · Watches of Switzerland Group
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DELIV ER ING ON   
OUR PL AN S   
FOR  GROW TH

Annual Report and Accounts 2020

P U R P O S E

To provide the highest level of customer service by  
well-trained, expert colleagues in modern, luxurious and 
welcoming store environments and state-of-the-art online  
sites, and by partnering with the most prestigious luxury  
watch brands and jewellery brands, all supported by  
leading-edge technology and bold, impactful marketing.

AT A G L A N C E

The Watches of Switzerland Group has  
built on a rich history of long-standing brand 
partnerships – such as Rolex, Patek Philippe, 
Audemars Piguet, Cartier, OMEGA, 
TAG Heuer and Breitling – to become a 
globally recognised specialist of Swiss luxury 
watches with a complementary luxury jewellery 
offering. Since launching its transformation 
programme during 2014, the Group has 
enjoyed a multi-year period of strong, 
sustained,  profitable growth to build a 
leading position in the UK while establishing 
a significant presence in the highly fragmented 
US market, where it aims to become a leader.

F Y 2 0   
R E V E N U E   
£ 810 . 5 M I L L I O N

Top 7 luxury watch2 brands, 73.9%

Other luxury watch brands, 10.0% 

Luxury jewellery2, 8.5%

Other, 7.6%

H I G H L I G H T S

REVENUE: 

RETURN ON CAPITAL EMPLOYED1: 

£810.5m

CHANGE VS LY:

+4.8%

ADJUSTED EBIT1: 

£55.9m

CHANGE VS LY:

+7.8%

15.8%

CHANGE VS LY:

+110bps

OPERATING PROFIT: 

£48.3m

CHANGE VS LY:

+6.2%

W E L L - I N V E S T E D S TO R E N E T WO R K

135

TOTAL STORES  
(EXCLUDING NON-CORE) 
AS AT 26 APRIL 2020

72.2%

REVENUE FROM 
UNITED KINGDOM

27.8%

REVENUE FROM   
UNITED STATES

1 

 This is an Alternative Performance Measure. Refer to the glossary on page 180 for definition and reconciliation 
of statutory measures where relevant. 

2  Refer to the glossary on page 180 for definition.

P ROV E N T R AC K R E C O R D A N D 
M A R K E T  L E A D I N G  P RO P O S I T I O N

Proven track record of delivering a strong, 
consistent financial performance with robust like 
for like sales, sustained profitable growth, elevated 
returns on capital and strong cash generation

Long-standing, collaborative partnerships with  
the most prestigious and recognised Swiss luxury 
watch brands. The top seven brands account for  
c. 74% of FY20 Group revenue

Multi-channel specialist of Swiss luxury watches 
with a leading UK position and significant and 
growing position in the US in a category with 
high barriers to entry which is underpinned by 
robust demand, proven value creation and 
supply-driven dynamics

Scale and national coverage in the UK and a 
significant presence in the US, with a well-invested 
store network which provide an exceptional 
customer experience through welcoming and 
expert service and luxurious, open, contemporary, 
spacious and browsable environments

Operational excellence with bold, impactful, 
digitally-driven marketing and best in class 
merchandising capabilities, powered by leading-
edge, sophisticated and fully integrated IT systems

Well positioned to continue to build its leading 
position in the robust UK market and to become 
a leader in the US, a highly fragmented and 
under-invested market for luxury watches

STRONG LONG TERM PROFITABLE GROWTH

5-Year Revenue, Adjusted EBIT Evolution (£million)

£773.5

£631.2

£51.8

£810.5

£55.9

£509.4

£410.2

£38.9

£22.6

£13.1

Revenue
(£m)

Adjusted 
(£m)
EBIT  

FY16

FY17

FY18

FY19

FY20

A YEAR OF STRONG   
PROGRESS

Strong progress has been made this year in  
both the UK and US markets as we continue  
to deliver on our growth plans.

Despite the impact of the COVID-19 pandemic, 
the Group delivered record sales and profit 
during the year, reflecting our strong partnerships 
with the most prestigious brands, favourable 
market conditions and accelerating momentum  
in the US.

Despite the current challenges presented  
from the COVID-19 pandemic, demand  
for luxury watches has remained strong as 
evidenced by our online sales growth during 
lockdown and robust performance from our 
stores upon re-opening. 

The health and wellbeing of our colleagues and 
customers remains our priority throughout this 
challenging time and beyond. We are proud  
of the response from our teams, who have 
demonstrated unwavering resilience, teamwork 
and dedication.

We are confident that the strong fundamentals 
underpinning the luxury watch category remain 
intact, and believe we are well positioned to 
deliver on our plans to leverage our leading 
position in the UK and become a leader in  
the US luxury watch market.

Top image: Bovet Virtuoso VII 43mm 18ct red gold case featuring the versatile Amadeo reversible system allowing the timepiece to transform into a pocket watch or desk clock.

S T R AT E G I C R E P O R T 

G OV E R N A N C E R E P O R T  

F I N A N C I A L  S TAT E M E N T S  

At a glance 
Chairman’s statement 
Market review 
Group transformation 
Our brand partnerships 
Chief Executive Officer’s review 
Financial review 
Business model 
Our portfolio 
Our stores 
Key performance indicators 
Non-financial information statement 
Section 172 statement 
People, culture and community 
Risk management 
Principal risks and uncertainties 
Going concern and viability statement 

IFC
03
04
08
10
15
26
36
38
40
42
46 
48 
54 
64 
66 
74

Corporate governance introduction 
Corporate governance statement 
Board of Directors 
Directors’ report 
Nomination Committee report 
Audit Committee report 
Remuneration Committee report 
Directors’ remuneration report 

76
78
84
86
90
91
96
98

Independent Auditor’s report 
Consolidated income statement 
Consolidated statement of comprehensive income 
Consolidated balance sheet 
Consolidated statement of changes in equity 
Consolidated statement of cash flows 
Notes to the consolidated financial statements 
Company balance sheet 
Company statement of changes in equity 
Notes to the Company financial statements 
Glossary 
Shareholder information 

114
120
121
122
123
124
126
174
175
176
180
182

01  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORT02  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

Image right 
Grand Seiko WOSG Exclusive Toge 
Special Edition 39mm 
Stainless-steel case retained  
by a brown alligator strap and 
featuring calibre 9S66, a 
72-hour power reserve 
automatic GMT movement

CHAIRMAN’S STATEMENT

CON TINUING TO 

DE LI VER

ON OU R PL A N S

I would like to begin by extending my 

wholehearted thanks to all of our colleagues 
for their unwavering commitment to the 
business. This has been an eventful year: 
the Company transitioned from private to 
public ownership, a highly successful IPO 
was launched, the appropriate governance 
structures were put in place, further growth 
and investment was made in driving the 
business forward and, in the last six weeks 
of the year our colleagues were faced with, 
and adroitly dealt with, the unprecedented 
challenges of the COVID-19 pandemic. 

Prior to the COVID-19 related store lockdown, 
we had continued to build on the success of the 
previous five years, with Group revenue up nearly 
16% for the 46 weeks to 15 March 2020. The 
closure of all our stores in the UK and the US 
created an entirely new framework within which 
to operate. We planned, adapted and responded 
to the pandemic in order to maintain customer 
service and protect customers and colleagues. We 
fully addressed the health and safety of customers 
and colleagues by closing stores prior to the 
government enforced closure. 

Our colleagues adapted to these circumstances  
with energy, agility and enthusiasm, finding innovative 
and bold solutions to address the new challenges we 
faced. Frequent communication and extensive online 
training during the lockdown ensured that our 
colleagues were able to hit the ground running when 
our stores began to open during May in the US and 
June in the UK. Early indications show that this has 
borne fruit. This blend of dedication, resilience, 
creativity and teamwork underscores the strength 
of our people and values, and makes the Watches 
of Switzerland Group a truly unique business.

I would also like to thank all of our stakeholders 
for their continued support, having passed the first 
anniversary of our life as a publicly listed company. 
In particular, I would like to extend a special thanks to 
the watch brands; we have forged true, longstanding 
partnerships that continue to stand the test of time – 
through both good times and more challenging periods.

More than ever before, I believe the Watches of 
Switzerland Group is uniquely positioned for future 

success. We are the leading multi-channel specialist 
in the UK in luxury watches, a category which is 
underpinned by strong long term fundamentals with 
proven value creation. Through our strong brand 
partnerships and state-of-the-art stores, we provide 
our customers with a distinct product offering and 
an exceptional luxury experience. We have invested 
in best in class systems and advanced merchandising 
tools, all of which have enabled us to ensure our 
stores are relevant and inviting. We have embraced 
the use of CRM tools and leading-edge digital 
marketing techniques to continue to enhance 
our relationships with our customers and drive 
engagement and awareness. These attributes, 
which have contributed to our growth to date, 
will continue to be key competitive advantages 
particularly as we navigate the rapidly changing 
environment following the COVID-19 pandemic.

“With a good project 
 pipeline, we are well 
positioned to deliver  
against our strategic  
targets going forward.”
DENNIS MILL ARD
CHAIRMAN

We advanced further against our strategic priorities 
during FY20 and despite the devastating short term 
effect of all of our stores being closed for the last six 
weeks of the period, we delivered both revenue and 
underlying profit growth. In the UK, we continued to 
increase our leading position and grew our luxury 
watch market share. We invested in our store 
offering, through new openings as well as 
refurbishments, relocations and extensions, and 
we also enriched the store portfolio in the UK 
with the acquisition of four Fraser Hart stores. 
Our ecommerce business has gone from strength 
to strength, particularly following the COVID-19 
lockdown period, when momentum accelerated 
sharply, a testament to the underlying desirability 
of our product offering as well as further 
enhancements made to the online platform.

Our momentum in the US accelerated during the year 
and we made an important step forwards in achieving 
our goal of becoming a leader in this market. Our 
strategy of applying best practice from the UK and 
leveraging our brand partner relationships is delivering 
results. We made further progress in modernising the 
Mayors portfolio with further refurbishments and 
relocations, and further extended our mono-brand 
boutique network. In FY21 we will be rolling out 
further mono-brand stores in the US. We are excited 
about the significant growth opportunity in the US.

We are very pleased with our performance in Q1 
FY21, with sales during July of +7.4% on last year, 
reflecting strong UK domestic demand and continued 
robust momentum in our ecommerce business. 

Looking ahead, I am confident that we have the 
resources, the people and the foundations and under 
the leadership of Brian Duffy and his team we will 
continue to execute our strategy and deliver results, 
particularly in the current climate. As market leaders 
in a category with unique long term growth 
dynamics and high barriers to entry, we are well 
positioned to continue to build on our strong 
foundations so that we continue to succeed and 
create value for our shareholders.

DENNIS MILLARD
C H A I R M A N
12 August 2020

03  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORT 
MARKET REVIEW

G LO B A L E X P O RT S O F  S W I SS   
LU X U RY WATC H E S I N C R E A S ED  F U RT H ER I N  2019,   
A S  CO N S U M E R  D E M A N D R E M A I N S RO B U S T

Above: Patek Philippe Complication 40mm 18ct white gold case on a black alligator strap powered by automatic calibre 324 S QA annual calendar movement with a 45-hour power reserve.
Above right: Audemars Piguet Royal Oak 41mm 18ct pink gold case with a blue “Grande Tapisserie” dial housing a 2385 manufacture automatic chronograph movement with a 40-hour power reserve.

7.3%

CALENDAR YEAR 2019 GROWTH 
IN SWISS LUXURY WATCH EXPORTS  
WITH PRICES1 >CHF 3,000 (C. £2,400)

£17.2bn

CALENDAR YEAR 2019 VALUE OF   
GLOBAL SWISS WATCH EXPORTS

L U X U RY  WATC H E S
Global Swiss watch exports (wristwatches) reached 
a value of CHF 20.5 billion (£17.2 billion) during 
2019, up 2.6% relative to 2018. Applying a retail 
mark up and adding sales generated in Switzerland 
results in global retail sales of Swiss watches of 
approximately CHF 50.7 billion (£42.6 billion) 
(Source: Morgan Stanley Research). During the  
first half of 2020, Swiss watch exports have 
declined, reflecting the COVID-19 pandemic  
related closure of both production facilities in 
Switzerland and retail distribution globally. 

The luxury Swiss watch industry is highly 
concentrated amongst the top brands, led by Rolex, 
which is the leading brand globally and in both the 
US and the UK. The Group’s sales mix is aligned 
with the market with the top seven brands 
representing 73.9% of Group revenue. These top 
seven brands are the same across both the UK 
and the US markets:

 – Rolex

 – Patek Philippe

 – Audemars Piguet

The luxury end of the market, on which the Group 
is focused, has outperformed in recent years. In 
particular, exports of luxury watches with a price of 
over CHF 3,000 (c. £2,400) rose 7.3% during 2019 
and now represent 69.1% of total global Swiss Watch 
exports (vs. 65.2% two years ago)1.

 – Cartier

 – OMEGA

 – Breitling

 – TAG Heuer 

The luxury market for Swiss watches is resilient 
and driven by long term price increases and volume 
growth. The industry is characterised by a structural 
imbalance between supply and demand, reflecting 
the faster rate of increase in demand relative to 
production. In addition, the Swiss luxury watch 
market is comprised of a concentrated number 
of key brands which actively manage and control 
the distribution of their products, primarily through 
third party retailers, in order to preserve exclusivity 
and enhance brand positioning.

Geographically, Asia is the largest market for Swiss 
watch exports, accounting for 53.2% of the total, 
followed by Europe at 30.0% and America at 14.7%. 
The UK and the US, the Group’s two markets, 
represent the fifth and second largest markets 
for Swiss watch exports, respectively. 

1 

 The basis of pricing relating to Swiss Watch data is a mixture of 
intercompany, wholesale and distributor pricing

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RE SI LI E NT LONG  TE RM G ROW TH 
I N SWI S S WATC H E XPORT S

CAGR

1970-2019

1996-2018

Value

+5.4%

+4.2%

CHF bn

25

20

15

10

5

0

15.9

14.8

15.2

12.3

12.7

11.4

9.3

8.0

6.8

2.6

3.1

3.5

4.3

SWISS WATCH 
EXPORTS TO THE UK 
GREW 0.1%
DURING 2009

China/HK
Bubble

China/HK
Correction

2019 UP 3%
VS 2018

20.2 20.6 21.0 20.2

19.9

20.5

18.3 18.8

18.1

GLOBAL SWISS WRISTWATCH EXPORTS
BY PRICE SEGMENT (CHF BN)

25

CHF bn

21.0

20.2

18.3

18.8

19.9

20.5

20

15

10

5

0

1970

1975 1980 1985 1990 1995 2000 2005 2006 2007

2008 2009 2010

2011

2012

2013

2014 2015 2016 2017 2018 2019

2015

2016

2017

2018

2019

2020

CALENDAR YEAR

Prices CHF <500

Prices CHF 500-3,000

Prices >CHF 3,000

LONG TERM INCREASE IN PRICES… 
GLOBAL SWISS WATCH EXPORTS ASP 2

… AND SALES VOLUMES 3 
GLOBAL SWISS WATCH EXPORTS 

CHF ‘000

19-yr CAGR:
+3.5%

CHF m

19-yr CAGR:
+1.7%

3.5

3.4

3.4

3.4

3.2

3.4

5.5

5.0

4.5

4.0

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0

2.4

1.9

5.5

5.0

4.5

4.0

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0

4.0

4.1

3.7

2.9

1.2

3.3

3.2

0.5

0.7

5.0

4.9

4.7

5.3

5.1

3.4

3.4

3.3

3.7

3.4

1.6

1.4

1.5

1.6

1.7

2000

2005

2010

2015

2016

2017

2018

2019

2000

2005

2010

2015

2016

2017

2018

2019

ASP in CHF ‘000

Millions of units
(Prices >CHF 3,000)

Millions of units
(Prices CHF 500-3,000)

Source for all charts: Federation of the Swiss Watch Industry FH

3  Prices >CHF 500

2  ASP = Average Selling Price

Above: H.Moser x MB&F’s First Ever Timepiece Collaboration  
For the first time in history, independent watchmakers H.Moser  
and MB&F collaborated to create two models, which will be available 
in multiple versions to establish a 15-timepiece, limited-series 
collection inspired by the companies’ shared focus on innovation, 
design and passion.

0 5  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORT 
 
MARKET REVIEW CONTINUED

VALUE OF  SWI S S WATC H E XPORT S4 TO THE UK

9-yr CAGR: 

+10.8%

CHF 500-3,000:  +6.3%

>CHF 3,000: 

+12.4%

CHF m

1,200

1,000

800

600

400

200

0

UK % Europe

25%

20%

15%

10%

5%

0%

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Prices CHF 500-3,000

Prices >CHF 3,000

UK % Europe

Source: Federation of the Swiss Watch Industry FH

4 

 For watches with prices of >CHF 500 and above.

VALUE OF  SWI S S WATC H E XPORT S4 TO THE US

WOSG enters 
US market

9-yr CAGR: 

+5.1%

CHF 500-3,000:  -0.9%

>CHF 3,000: 

+7.3%

CHF m

1,800

1,600

1,400

1,200

1,000

800

600

400

200

0

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

500-3,000 CHF Value (CHF m)

3,000+ CHF Value (CHF m)

Source: Federation of the Swiss Watch Industry FH

4 

 For watches with prices of >CHF 500 and above.

Above: OMEGA Seamaster Diver Co-Axial Master Chronometer James 
Bond 007 2020 Edition 42mm Grade 2 titanium case presented on a 
titanium mesh bracelet and powered by the calibre 8806 Master 
Chronometer movement with a 55- hour power reserve.

U K
The UK is the fifth largest market globally.  
The value of Swiss wristwatch exports with  
prices above CHF 500 reached CHF 1.2 billion  
(£1.0 billion) during 2019, up 12.6% vs the prior year 
and by a CAGR of 10.8% since 2010. The UK has 
been the most dynamic market in Europe, increasing 
its share of the region from 11.9% to 20.6% between 
2010 and 2019. 

In line with the global trend, exports of watches 
with prices above CHF 500 outperformed in  
the UK, increasing 15.9% during 2019 to reach  
a total value of CHF 1.0 billion, or retail sales of 
approximately £1.6 billion. The Group cemented 
its leadership position in the UK during the year 
and further increased its market share. 

U S
The US is the second largest market for exports of 
Swiss watches with prices above CHF 500, with a 
value of CHF 2.4 billion (£1.9 billion) during 2019, up 
11.6% relative to the prior year. Since 2010, the US 
market has recorded a CAGR of 5.1%, with watches 
above CHF 3,000 achieving a CAGR of 7.3%. The 
size of the US market in 2019 is broadly in line with 
2014, having dipped in 2016 and 2017 before 
beginning to grow thereafter. 

According to NPD Group market research data, 
retail sales of luxury watches reached approximately 
£2.7 billion during 2019. The Group has established 
a significant presence in the US, making a major step 
towards its goal of becoming leaders in this market. 
(source: NPD).

0 6  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

Above: Breitling Chronomat 42mm Stainless-steel case featuring the iconic bezel with four rider tabs and signature Rouleaux bracelet housing 
the COSC certified 01 automatic chronograph movement with a 70-hour power reserve.
Above right: TAG Heuer Monaco Gulf 39mm Stainless steel case on a perforated racing style leather strap with the signature Gulf livery dial 
and powered by an automatic calibre 11 chronograph movement with a 40-hour power reserve.

Above: Santos De Cartier Yellow Gold & Steel 40mm Stainless-steel case 
with 18ct yellow gold bezel on the iconic Santos bracelet, powered by 
1847MC automatic movement with a 72-hour power reserve.

O N L I N E
According to GFK data, the total market for online 
sales of luxury watches reached £54.4 million during 
2019 (2018: £49.2 million), excluding brands’ own 
online sales and fashion retailers’ sales, an increase 
of 10.0% relative to 2018. Online penetration of 
luxury watches in the UK increased to 13.0% 
(2018: 12.0%). The Group continued to enhance 
its ecommerce platform during the year including 
expanding the portfolio of brands sold online, some 
of which were previously only transacted in stores, 
during the COVID-19 related lockdown period.

During the first six months of 2020, the online 
market for luxury watches increased 41.1% 
relative to the same period during the prior year, 
accelerating relative to growth of 15.8% seen during 
the first six months of 2019. During this period, the 
online penetration of luxury watch sales reached 
34.7% (2019: 13.9%) and the Group’s market share 
increased to 48.0% (first six months 2019: 41.2%). 

R I S K S TO T H E M A R K E T
Luxury brands continue to actively work to reduce 
grey market activity, where watches are bought 
and sold by unauthorised dealers. The grey market 
damages consumer trust in the market and increases 
the risk of counterfeit goods. In contrast, the 
pre-owned market, is growing and provides liquidity 
to the luxury watch market and preserves value.

L U X U RY  J E W E L L E RY
According to the World Gold Council, the US and 
the UK jewellery markets are among the largest on 
a per capita basis. Gold demand in the US has grown 
by a CAGR of 2.9% since 2012 whilst the market in 
the UK has grown by a CAGR of 1.2%. This has 
been driven by an increase in self purchase made by 
women as well as an increase in average order value.

Sales of branded luxury jewellery, the segment on 
which the Group focuses, has been increasing within 
the overall market and is estimated to account for 
approximately 30.0% (source: McKinsey).

O U T L O O K
The Group believes that the luxury watch market 
is underpinned by strong long term fundamentals 
and that it is well positioned for continued growth, 
despite the current challenges presented by global 
economic uncertainty and the COVID-19 pandemic. 
A large proportion of the luxury watch market 
is supply constrained, with customer demand 
remaining significantly higher than availability for 
many of the Group’s brand partners. Despite 
the high levels of economic and socio-political 
uncertainty, the Group does not consider these 
factors to place a specific risk to its core operations. 
The majority of sales are made to domestic 
customers, who maintain a high level of demand 
for luxury watches.

The Group continues to monitor the evolution of 
Brexit and to assess its potential exposure to the 
likely outcomes. Whilst the Group remains mindful 
of the likelihood of increased economic uncertainty 
and potential slowdown from Brexit, it does not 
foresee Brexit itself as a specific risk.

07  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTGROUP TR ANSFORMATION

H OW W E  H AV E T R A N S F O R M ED

The Group has developed into an industry leader 
through an investment-driven transformation 
programme over the last six years. This has focused 
on the areas of: Management and Systems, Channel 
Diversification and Store Elevation, Brand 
Partnerships, Marketing and US Expansion.

During FY14, the Group embarked on a programme 
of investment in stores to elevate and modernise 
them whilst making them more friendly and welcoming. 

Given the Group’s strong positioning in the market, 
management also recognised this as an opportunity 
to modernise the category.

A separate mono-brand division was created during 
FY17, with boutiques able to showcase the brands in 
a tailored, brand-centric environment.

During FY15, the Group established the “Golden 
Triangle” Watches of Switzerland stores in central 
London serving as flagships to best represent the 
brands showcased and offer the ultimate customer 
experience. The Travel Retail channel was also 
enhanced during FY15 with the expansion of 
the Group’s presence in Heathrow Airport. 

Further investment to upgrade existing systems 
including SAP and Retail POS systems, as well as 
a CRM investment upgrade, were made to provide 
a data-driven approach to merchandising, marketing 
and retail operations. A leading-edge ecommerce 
platform has also been launched to complement 
the multi-channel business model.

D E V E LO P E D I N TO  A N I N D U S T RY  L E A D E R T H RO U G H   
I N V E S T M E N T- D R I V E N T R A N S F O R M AT I O N P RO G R A M M E

F Y  2 015

F Y  2 016

F Y  2 017

New leadership, management and control

M A N AG E M E N T   
A N D  S Y S T E M S

Stock and merchandising initiatives (e.g. intake management)

IT (Incl. SAP and Retail POS System) and  
CRM investment upgrade

C H A N N E L 
D I V E R S I F I C AT I O N   
A N D S TO R E   
E L E VAT I O N

London WoS Golden Triangle

Store elevation programme

Heathrow expansion

Luxury watches – online expansion

Creation of mono-brand division

B R A N D  PA RT N E R S H I P S

Strong brand partnerships further developed

M A R K E T I N G

Digital / Co-op / Social / Events / CRM

U S  E X PA N S I O N

0 8  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

IT (Incl. SAP and Retail POS System) and  

CRM investment upgrade

Luxury watches – online expansion

Creation of mono-brand division

Strong brand partnerships further developed

Digital / Co-op / Social / Events / CRM

During FY18, the Group entered the US with the 
acquisition of Mayors in Florida and Georgia and Wynn 
stores in Las Vegas. During FY19, two flagship Watches of 
Switzerland stores were successfully opened in Manhattan. 
The US platform has been fully integrated into the Group’s 
systems and platforms. Best practice from the UK is being 
deployed to the US business with a store elevation program 
underway through Mayors and Wynn Resort, Las Vegas. 

Initial customer response has been highly encouraging.  
The Group sees a significant growth opportunity in  
the US, which remains a highly under-invested and 
fragmented market.

F Y  2 018

F Y  2 019

F Y  2 0 2 0

Acquisition of Mayors and Wynn 
Resort, Las Vegas

Wynn Resort, Las Vegas store refurbishment, opening of 2 mono-brand boutiques

Relaunch – Mayors brand / jewellery

Opening of New York stores

Mayors store  
elevation programme

0 9  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTOUR BR AND PARTNERSHIPS

S T RO N G , LO N G  S TA N D I N G   
A N D   CO L L A B O R AT I V E

We have developed strong, longstanding and 
collaborative partnerships with the most prestigious 
Swiss luxury watch brands over the years. We 
constantly strive to represent our brand partners  
in the best possible way to our discerning customers. 
This includes working together to identify 
distribution opportunities, partner on demand 
forecasting and product development and 

collaborating closely on all store projects, across the 
online platform, clienteling initiatives and marketing 
activities. During the COVID-19 pandemic, we 
further enhanced our collaboration with brand 
partners through increased communication, brand 
conferences, additional training, the inclusion of 
additional brands on our ecommerce platform 
and the creation of new clienteling initiatives.

“Rolex should be seen as the one and only – the best”  
declared German-born British founder of Rolex, Hans Wilsdorf, 
in 1914, and his dream came true. The story of the legendary watch 
house began nine years earlier, in 1905, when the ambitious 24-year 
old set out to create an elegant and reliable wristwatch in a time 
when these were still a rarity. The young pioneer’s vision became 
a reality when he turned to a watchmaker in Bienne, Switzerland, 
who was able to provide the small, highly precise movements his 
innovative new creations required. By 1910, the company had 
produced the first watch ever to receive the Swiss Certificate of 
Chronometric Precision, and this was followed four years later by 
a Class A precision certificate, Class A being a quality previously 
reserved for marine chronometers. By 1919, Rolex, which had by 
then moved to Geneva, was firmly regarded as the watchmaker  
of both accuracy and innovation, having produced the first 
waterproof watch. In 2019, we were proud to have celebrated  
our 100-year partnership with Rolex.

Utilising over 175 years of experience and perpetuating the tradition of 
Genevan watchmaking, Patek Philippe has always been at the forefront of 
the luxury watch industry. As the last family-owned independent watch 
manufacturer in Geneva, Patek Philippe enjoys total creative freedom to 
entirely design, produce and assemble what experts agree to be the 
finest timepieces in the world – following the vision of its founders 
Antoine Norbert de Patek (1839) and Adrien Philippe (1845). We have 
been privileged to partner with Patek Philippe for over 50 years.

Audemars Piguet is the oldest fine watchmaking manufacturer that is still 
in the hands of its founding families (Audemars and Piguet). Since 1875, 
the company has written some of the finest chapters in the history of 
haute horlogerie, including a number of world firsts. Our partnership 
with Audemars Piguet has spanned more than 50 years and we are 
privileged to partner on a mono-brand boutique at our Mayors store 
in Lenox Square, Atlanta, Georgia, US.

10  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

Known as a maison (French for house), Cartier was established in 1847, in  
Paris by Louis-François Cartier. Responsible for the world’s first modern 
wristwatch in 1904, the Santos, driven by advances in aviation and the 
Brazilian pilot Alberto Santos-Dumont. Cartier has since developed its own 
range of in-house watch movements, has led the way in creative watchmaking 
and developing iconic shapes as its signature. We are fortunate to have had  
a partnership with Cartier spanning over 70 years.

Swiss made since 1848, OMEGA watches are the pinnacle of luxury watches. 
Their record-breaking precision, reliability, versatility and good looks are but 
a few of the reasons why OMEGA watches have partnered with the likes of 
NASA and the world’s favourite secret agent, James Bond. OMEGA watches 
have been to the deepest depths of the ocean as well as the surface of the 
moon and we have been in partnership with OMEGA since the 1950s.  
We are proud to work in partnership on OMEGA mono-brand boutiques.

Breitling has been leading the way in wrist chronometers since 1884. Its 
unrivalled devotion to aviation has led to world-class innovations in precision, 
quality and performance. Responsible for producing its own mechanical 
chronograph movement, Breitling equip all its models with chronometer-
certified movements, entirely developed and manufactured in its own 
workshops. We have a long-lasting relationship with Breitling which dates  
back to the 1980s and we are proud to work in partnership on  
Breitling mono-brand boutiques.

#DontCrackUnderPressure is far more than a claim – it is a mindset. Closely 
connected to motor racing, values of daring pioneering spirit and boldness 
shape the identity of TAG Heuer watches. Its rich heritage is built on pushing 
boundaries and breaking rules, all while harnessing mental strength to 
overcome technology restraints to create daring watches and chronographs. 
Breaking watchmaking conventions means that TAG Heuer watches master 
time with unparalleled precision. We have a strong partnership with  
TAG Heuer that began over 40 years ago and we are proud to work in 
partnership on TAG Heuer mono-brand boutiques.

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STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSOUR BR AND PARTNERSHIPS

TUDOR was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a 
watch with all the style, character and robust high quality of its older sibling 
Rolex, but at a more accessible price point. This commitment to produce the 
very highest quality watches led to TUDOR timepieces being adopted for use 
by a number of professional organisations including navies, armies and 
expedition teams worldwide. Since 2015, TUDOR has offered in-house 
manufactured COSC-rated movements, which power watches made with 
innovative design and state-of-the art production processes. In 2020, we will 
launch the first TUDOR mono-brand boutique in Europe in London.

Established in 1755 by Jean-Marc Vacheron, ‘timelessness’ is no doubt a 
perfect description of the maison’s tradition of craftsmanship and spirit of 
innovation in a single word. Paving the way for fine watchmaking over the 
last 260 years, each Vacheron Constantin timepiece reflects a unique 
technical and aesthetic signature, each with its own story to tell. The Swiss 
manufacturer champions elegance, simplicity and creativity with the highest 
level of excellence and we have been working in partnership for 40 years.

Born out of founder Carlo Croco’s desire to create his own watch in the 
1970s, luxury Swiss watch brand Hublot (French for porthole) was founded in 
1980, and instantly became world-renowned for its innovative rubber strap 
– never before seen in the luxury watch industry. Ever since, the brand has 
continued to pioneer watches with novel cases and materials, calling it ‘the art 
of fusion’ in which traditional watchmaking techniques are combined with 
modern innovation. In 2020 we launched our second Group exclusive watch 
in partnership with Hublot and have enjoyed a partnership for over 30 years.

The brainchild of Boston watchmaker, Florentine Ariosto Jones,  
IWC Schaffhausen as its name suggests is an international watch company 
that is renowned for crafting luxurious timepieces that prove style and 
functionality can work together with effortless ease. Having founded the 
watch company in 1868, he achieved his vision by bringing together 
progressive American production techniques and the skilled craftsmanship  
of Swiss watchmakers, in order to create world-class timepieces that are  
of the highest standard, both aesthetically and functionally. Today,  
IWC Schaffhausen has gained an international reputation and we  
have enjoyed a partnership for over 30 years.

Jaeger-LeCoultre was born in La Vallee de Joux in the Swiss Mountains in 
1833. With All crafts under one roof within the Manufacture, watchmakers, 
engineers, designers, artisans work together to give birth to fine watchmaking 
creations. Driven by a compelling energy and a spirit of collective invention 
that daily inspires the commitment of each and every member of the family, 
they cultivate an understated sophistication and technical creativity. This 
same spirit has powered the creation of more than 1200 calibres since 1833  
and made Jaeger-LeCoultre the Watchmaker’s Watchmaker. We are  
privileged to have had a partnership spanning over 30 years.

Founded in Florence in 1860 as a workshop, shop and school of  
watchmaking, for many decades Panerai supplied the Italian Navy in general,  
and its specialist diving corps in particular, with precision instruments. The 
designs developed by Panerai in that time, including the Luminor and 
Radiomir, were covered by the Military Secrets Act for many years. Today, 
Panerai develops and crafts its movements and watches at its Neuchâtel 
manufacture. We have enjoyed a partnership spanning over 25 years.

Founded in 1832 by Auguste Agassiz, the Swiss watch brand Longines has 
created classic luxury watches that have stood the test of time. Inspired by 
aviation, the winged hour glass logo is recognised worldwide for producing 
high quality and accurate sport watches and chronographs. Longines provided 
timers for the very first modern Olympic games in 1896 and used in North 
Pole expeditions since 1899. Tried and tested in the most extreme conditions, 
Longines has proved quality and accuracy time and time again. We have  
enjoyed a partnership spanning 65 years.

Blancpain is the world’s oldest watchmaking brand, having been founded in 
1735 in the Swiss Jura mountains by Jehan-Jacques Blancpain. Over the years it 
has invented countless complications, remaining ever faithful to its tradition of 
innovation, and this quest for invention still drives the master watchmakers of 
the manufacture in Switzerland today. Blancpain is determined to push the 
boundaries of its inheritance through constant self-renewal, and to improve 
its timepieces by constantly challenging watchmaking constraints.

12  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

J E W E L L E RY

We are proud to have opened our 
first jewellery mono-boutique in 
partnership with FOPE in November 
2019 in Old Bond Street, London,  
the heart of luxury jewellers.

At the Watches of Switzerland  
Group, our brands Mappin & Webb, 
Goldsmiths and Mayors offer their 
very own collections of jewellery all 
steeped in a rich history and heritage, 
making our stores and websites the 
destination for fine luxury jewellery. 
We are also privileged to partner 
with the best luxury jewellery brands 
in the world, including Gucci, FOPE, 
Messika, Roberto Coin and Mikimoto. 

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORT14  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

G
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CHIEF EXECUTIVE OFFICER’S REVIEW

DEL IVER ING   
A MA RKE T LE ADING

LUX URY

E X PER IE NCE

FY20 was an interesting year; the first year for the Watches of 
Switzerland Group as a public company listed on the London Stock 
Exchange, a successful year of record growth for the 46 weeks 
through to mid-March and then the closure of all of our stores in the 
UK and US due to the COVID-19 pandemic.

» READ MORE OVERLEAF FROM

B R I A N D U F F Y, C H I E F E X E C U T I V E  O F F I C E R

15  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

STRATEGIC REPORT 
 
CHIEF EXECUTIVE OFFICER’S REVIEW

“We are well positioned to deliver on our plans to 
leverage our leading position in the UK and become 
a leader in the US luxury watch market.”
BRIAN DUFFY CHIEF EXECUTIVE OFFICER

T hrough week 46 of FY20 we were 

tracking at +15.8% revenue growth 
with the UK +9.4% and the US +36.4% 
driven by strong LFL sales +9.3% 

(UK +9.2%, US +9.8%) and new store projects 
contributing positively. Ecommerce sales in the 
UK were +15.9%. Sales growth was driven by 
luxury watches +19.3% representing 83.8% of 
total sales (FY19: 81.6%). Jewellery sales were 
+5.4% in the UK but -11.0% in the US as we 
transition our positioning in that market. All in 
all, a very satisfactory performance and further 
evidence of having successfully executed our 
strategy in recent years.

As a result of the store closures, our sales performance 
for the 52 weeks to 26 April 2020 was +5.9% to £819.3 
million (+4.8% to £810.5 million post reclassifications1). 
Adjusted EBITDA2 of £78.1 million grew by 13.6% and 
operating profit of £48.3 million grew by 6.2%.

Our UK business continued to perform strongly, 
leading us to gain market share and further cement 
our leadership position in this market. We continued 
the successful development of our multi-channel 
proposition with enhancements made to our store 
estate, including our mono-brand and travel retail 
channels, and to our ecommerce platform, supported 
by bold, impactful, digitally led marketing and best in 
class technology and systems. With an exciting 
pipeline of projects lined up, we continue to pursue 
growth and expansion opportunities in the UK.

We are particularly pleased with the performance of 
our US business during the period. At year-end, the 
Watches of Switzerland Group had only been operating 
in the US for less than three years and in that time we 
have successfully integrated acquisitions (Mayors and 
Wynn Resort, Las Vegas), launched the Watches of 
Switzerland brand in New York with the opening of 
two flagship stores, implemented all of our systems and 
expanded the Head Office functions in Fort Lauderdale, 
Florida. We have established strong working 
relationships with all US based key brand management 
and with all major landlords and mall operators. We 
have created both awareness and popularity with the 
discerning watch consumer audience in the US. 
Importantly, we have demonstrated that our approach 
to store design, namely stores that are luxurious and 
contemporary but also warm and welcoming, appealing 
to the US consumer. We have implemented these 
designs in the new New York flagships and in the 
refurbishments in Wynn Resort, Las Vegas and in some 

1 

 During FY20 the Group has reclassified certain costs and revenue, 
mainly to correctly reflect interest-free credit costs under IFRS 9, 
with no impact on net profit. As the impact is not material to the 
financial statements the comparatives have not been restated. 
The results are shown prior to making this adjustment to aid 
comparability. These adjustments would reduce the FY20 revenue 
as stated by £8.8 million. If the prior year revenue was restated, 
revenue would have reduced by £10.7 million.

2  Refer to glossary on page 180 for definition.

Above: Manchester Service Centre

Mayors stores including Lenox Square (Atlanta), Avalon 
(Atlanta), Merrick Park (Miami) and Miami International. 
In all cases, the sales performance post refurbishment 
has met or exceeded expectations. We have retained 
and integrated experienced talented teams in Mayors 
and the Wynn Resort and added new talent in New 
York and in our corporate organisation.

We have built an impressive infrastructure and 
established a significant presence in the US market, 
making a major step towards our goal of becoming 
leaders in this market. We have great momentum 
and we have significant opportunity to grow in this 
attractive market.

In FY20 we progressed our programme of  
mono-brand boutiques. At year-end there were 
22 mono-brand boutiques in our portfolio, with the 
opening of a further three TAG Heuer boutiques and 
Scotland’s first Rolex boutique during Q1. We have 
announced plans to open a further 17 mono-brand 
boutiques in the UK and the US. 

We also expanded our presence in the travel  
retail channel with the opening of our first store  
in Gatwick North Terminal. 

We acquired four stores from Fraser Hart in Stratford, 
Brent Cross, Kingston and York in March 2020. The 
stores’ fascias have been changed to either Watches  
of Switzerland or Mappin & Webb and we have 
implemented all of our Group systems. Most importantly 
we welcomed four new teams of colleagues into our 
organisation. The stores have all traded well during the 
initial period following the acquisition and we have plans 
to invest and upgrade these stores in the near future.

In September 2019, we opened a National Watch 
Service Centre in Manchester. We currently have 
12 watchmakers and two technicians in the centre and 
we have plans to expand. The centre has accreditation 
from Rolex and other key brands. Watch servicing and 
repair has historically been a challenge for the industry, 
particularly in terms of turnaround times. Our new 
purpose-built centre, which is fully set-up with the 
latest equipment and technology, allows the Group  
to respond to client needs locally and quickly and also 
supports our growing pre-owned business.

Overall market conditions in both the UK and US 
markets remained strong, with demand for popular 
products, particularly those of Rolex, Patek Philippe 
and Audemars Piguet outstripping supply for the 
total markets and for the Watches of Switzerland 
Group. We believe that these conditions will 
continue for the foreseeable future.

The closure of our stores in mid-March 2020 clearly 
resulted in a major shortfall in sales revenues. Our main 
source of sales during this period was our ecommerce 
business in the UK. In the six weeks to year-end, 
ecommerce sales increased 45.8% versus last year and 
in the month of April 2020 were +82.8%. We added 
new brands and supported online with marketing that 
contributed to this market leading performance.  
We expect there to be a permanent step up in our 
ecommerce business as a result of these enhancements. 
In addition, we also increased our marketing support on 
all digital and social media including direct support of 
our online sites during this time.

With the loss of store revenue, we were required 
to review and restrict all areas of expenditure and 
focus on cash. Most importantly, our priority during 
this period was the job security of our colleagues 
and maintaining the salaries of colleagues. As our 
stores began to re-open in June, I am pleased to 
report that we were successful in preserving jobs 
and salaries. Government support during this period 
has been important in achieving these objectives.

The health and wellbeing of our colleagues and 
customers remains our priority throughout this 
challenging time and beyond and we have taken the 
necessary actions to adapt to the new requirements. 
Our business model is robust and we are well equipped 
to adapt to changing consumer behaviour and 
heightened safety concerns created by the COVID-19 
pandemic. Luxury watches and jewellery are a 
considered purchase, with over 80% of transactions 
being digitally driven and researched by the customer 
prior to visiting a store. As a result of the category’s 
characteristics, our stores typically have limited traffic 
and high conversion rates, enabling us to practically 
adopt the required social distancing measures. PPE and 
hygiene materials have been introduced to all stores. In 
addition, we have continued to invest in new technology 
and recently launched our “By Personal Appointment” 
service, a booking system for clients to make both 

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£810.5m

FY20 REVENUE

4.8%

YEAR-ON-YEAR REVENUE GROWTH  

in-store and virtual appointments with their chosen 
store, for a personalised one-to-one experience. A 
survey we recently conducted suggests our customers 
are highly satisfied with the changes we have made to 
prioritise their health and safety. Lastly, our colleagues 
can view regularly updated COVID-19 secure audits 
across support centres, service centres and stores on 
our internal ONE communication platform.

During lockdown, we kept our workforce informed of 
business developments and management plans whilst 
progressing on learning and development initiatives. 
We implemented a number of social initiatives 
including a virtual pub (the ‘Cog & Carat’) in the UK 
and a virtual Water Cooler chat room in the US, 
which enabled colleagues to stay in touch with one 
another while a ‘Daily Read’ was circulated to keep 
teams up to speed with their industry knowledge. UK 
colleagues completed over 13,000 e-learning modules 
while colleagues in the US attended nearly 2,300 
hours of virtual webinar training sessions delivered by 
21 different brand partners. Our teams returned to 
their workplaces informed, confident and enthusiastic 
and we were pleased to have protected salaries 
throughout the period of lockdown. We opened our 
stores as soon as we were able and have no plans for 
any major restructuring of the business. 

As a precaution against any further lockdown 
measures, we negotiated additional borrowing 
facilities of £45.0 million under the UK Government’s 
Coronavirus Large Business Interruption Loan Scheme 
(“CLBILS”), which significantly increased liquidity.

During the first quarter of FY21 we re-opened the 
majority of our stores. This began in the US with 
Mayors throughout Florida and Georgia from early May 
2020, Wynn Resort, Las Vegas in early June 2020 and 
Soho, New York in late June. Hudson Yards, New York 
remains closed. In the UK we opened in England in 
mid-June 2020, followed by Wales and Scotland in late 
June and finally, Heathrow Terminal 2 and Terminal 5 

O U R S T R AT E G I C  P R I O R I T I E S

01. GROW REVENUE , PROFIT AND RETURN  
ON CAPITAL EMPLOYED1
See page 18

02 . ENHANCE STRONG BR AND PARTNERSHIPS
See page 20

03. DELIVER AN EXCEPTIONAL  
CUSTOMER EXPERIENCE
See page 21

04. DRIVE CUSTOMER AWARENESS AND  
BR AND IMAGE THROUGH MULTIMEDIA  
WITH BOLD, IMPACTFUL MARKETING
See page 22

05. LEVER AGE BEST IN CL ASS OPER ATIONS
See page 24

06. EXPAND MULTI - CHANNEL LEADERSHIP
See page 25

on 1 July 2020 and Gatwick North Terminal in early 
August. We calculated our opening hours versus 
normal conditions for Q1 at approximately 38%.

While the UK retail sector began a recovery in July 2020, 
there remained a significant reduction in traffic and this 
was particularly evident in London and Heathrow. 
Traffic in regional centres was approximately -50%, -75% 
in London and more than -80% in Heathrow.

Despite these fundamental challenges, during Q1  
we delivered sales of -27.6% to last year, which is  
a very positive performance considering that stores 
were closed for a significant part of the period, with 
performance rebounding strongly on re-opening with 
July sales +7.4%. In the UK, Q1 ecommerce sales were 
very strong at +79.3% while UK domestic sales +20.4% 
offsetting lower tourism and airport business -92.8%. 
Overall regional stores and domestic customers offset 
the greater declines in London, airport and tourist 
business. In the US post re-opening, all areas of the 
business performed strongly driven by enhanced 
clienteling and good product availability.

We are very pleased with our Q1 performance 
which we believe is clear evidence of the strength 
of our brand partner portfolio and our customer-
centric approach to modern retail. Our encouraging 
Q1 sales performance underpins the strength of our 
supply-driven business model and provides the basis 
on which we provide FY21 guidance.

The most compelling take away for me from FY20, 
the 12-week lockdown (half in Q4 FY20, half in Q1 
FY21) and the period of store re-opening (Q1 FY21), 
is that we have the best teams in the business. 
Throughout these periods our colleagues have 
supported each other; have learned and trained; have 
remained positive and forward thinking; and have hit 
the ground running as our business returned. Thank 
you all. The Directors and Executives will do all that 
we can to continue to support you as we drive our 
business on to greater success. 

P ROV E N T R AC K R E C O R D &  M A R K E T  L E A D I N G P RO P O S I T I O N

Proven track record of delivering a strong, consistent financial 
performance with robust like for like sales, sustained profitable  
growth, elevated returns on capital and strong cash generation

Long-standing, collaborative partnerships with the most prestigious 
and recognised Swiss luxury watch brands. The top 7 brands account 
for c. 74% of FY20 Group revenue

Multi-channel specialist of Swiss luxury watches with a leading UK 
position and significant and growing position in the US in a category 
with high barriers to entry which is underpinned by robust demand, 
proven value creation and supply-driven dynamics

Scale and national coverage in the UK and a significant and growing 
presence in the US, with a well-invested store network which provides an 
exceptional customer experience through welcoming and expert service 
and luxurious, open, contemporary, spacious and browsable environments

Operational excellence with bold, impactful, digitally-driven marketing 
and best in class merchandising capabilities, powered by leading-edge, 
sophisticated and fully integrated IT systems

Well positioned to continue to build its leading position in the robust 
UK market and to become a leader in the US, a highly fragmented and 
under-invested market for luxury watches

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTCHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED

S T R AT E G Y C O N T I N U I N G TO D E L I V E R R E S U LT S
During FY20, the Group made further progress in advancing on its strategic 
priorities and delivered profitable growth despite the unprecedented challenges 
presented by the COVID-19 pandemic. The Group’s leading position in the UK 
was further cemented whilst momentum in the growing US business accelerated.

1.  GROW  RE V ENUE, 
P RO FIT  AND RE TURN O N 
C API TAL EMPLOYE D 1 

The Group continues to grow 
revenue, profit and return on 
capital employed through the 
following key drivers:

 – Increasing sales productivity 
through excellent customer 
service, impactful marketing 
including extensive use of CRM; 
improved product availability 
through analytical merchandising; 
continual improvement of brand 
representation

 – Elevating and expanding of existing 

store portfolio to provide 
luxurious, inviting, welcoming, 
spacious and browsable store 
environments

 – Further developing multi-channel 
network in response to brand 
direction and changing consumer 
preference

 – Expanding our footprint with new 
stores in new retail developments 
and underserved markets

 – Making selective complementary 

acquisitions

 – Continuing to research further 
growth potential in the luxury 
watch category both geographical 
and market sector

Since FY14, the Group has generated 
average UK like for like growth of 
9.0%, increased its market leading 
position in the UK and grown UK 
Adjusted EBITDA by a CAGR 2 of 
29.8%. Prior to the COVID-19 
pandemic, the Group had been on 
track to deliver double digit sales 
growth; revenue for the 46 weeks to 
15 March 2020 increased by 15.8% 
relative to the prior year period, 
with UK sales increased by 9.4% 
and US sales increased by 36.4%. 

FY20 Adjusted EBIT1 increased 
by 7.8% to £55.9 million (FY19: 
£51.8 million). Return on Capital 
Employed increased to 15.8%  
(FY19: 14.7%).

As at 26 April 2020, the Group’s 
store network comprised 135 stores, 
excluding non-core, of which 113 in 
the UK and 22 are in the US. 

£20.7m

FY20 EXPANSIONARY CAPEX3

9

NEW SHOWROOMS IN FY20 (INCLUDING 
4 STORES ACQUIRED FROM FRASER HART)

1 

 This is an Alternative Performance Measure. Refer to the Glossary on page 180 for definition 
and reconciliation to statutory measures.

2  Compounded Annual Growth Rate. Refer to the Glossary on page 181.

3  Refer to page 32 for more information.

18  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

Main image: Watches of Switzerland, Hudson Yards, NYC

I N F Y 2 0 T H E G RO U P I N C U R R E D £ 2 0 . 7 M I L L I O N I N E X PA N S I O N A RY  C A P E X 
I N C L U D I N G , B U T N OT L I M I T E D TO, T H E F O L LOW I N G S TO R E P RO J E C T S :

Above: Mappin & Webb, York. Above right: Mayors Merrick Park, Coral Gables, Florida.

U K
 – Watches of Switzerland Regent Street 

flagship, expanded to include a 
dedicated Rolex Room, new IWC 
room opened (November 2019)

 – Four Fraser Hart stores acquired and 

converted (March 2020):

 – Stratford and Brent Cross rebranded 

as Watches of Switzerland 

 – Kingston and York rebranded as 

Mappin & Webb

 – New FOPE jewellery mono-brand 

boutique opened on Old Bond Street 
(November 2019)

 – First Watches of Switzerland boutique 
opened in Gatwick Airport, North 
Terminal, extending the Group’s presence 
in the travel retail channel (August 2019)

 – Mappin & Webb Old Bond Street 

refurbished (June 2019)

 – Mappin & Webb Manchester 
refurbished (October 2019)

 – Mappin & Webb Bluewater refurbished 

(November 2019)

 – Goldsmiths Merry Hill refurbished 

(May 2019)

 – Goldsmiths Watford refurbished  

(June 2019)

 – OMEGA boutique in Glasgow 

relocated and fitted to the new store 
design (November 2019)

 – Watches of Switzerland Brighton 

relocated and fitted to the new store 
design (July 2019)

 – Goldsmiths Nottingham Victoria 

Centre store enhanced to the new 
store design (August 2019)

 – Goldsmiths Edinburgh Fort new store 

opened (November 2019)

 – Three new UK TAG Heuer mono-brand 

boutiques opened in Watford (June 2020), 
Kingston (July 2020), Oxford (July 2020)

 – Mappin & Webb Cambridge 

refurbishment and expansion including 
a dedicated Rolex Room (July 2020)

 – Conversion of Watches of Switzerland 

Glasgow to a Rolex mono-brand 
boutique (July 2020)

U S
 – Four Mayors stores were converted to 
the new concept through relocations 
and refurbishments: 

 – Mayors Miami International mall 

store relocated and refitted to the 
new store design (May 2019)

 – Mayors Merrick Park, Coral Gables 
relocated and refitted to the new 
store design (June 2019)

 – Mayors Lenox Square, Atlanta 

relocated and refitted to the new 
store design; introduction of a 
dedicated Rolex space and opening  
of the Group’s first mono-brand 
Audemars Piguet boutique (July 2019)

 – Mayors Avalon, Atlanta relocated and 

refitted to the new store design 
(February 2020)

 – Watches of Switzerland Encore  

Boston Harbor opened (July 2019)

I N A D D I T I O N , W E H AV E A V E RY S T RO N G S TO R E  P RO J E C T P I P E L I N E :

 – Watches of Switzerland Stratford 

 – Three new OMEGA mono-brand 

U K
 – Two new UK TAG Heuer mono-brand 
boutiques Trafford Upper & Cardiff 
(Spring 2021)

 – Watches of Switzerland Broadgate 

London, Rolex anchor (Autumn 2020)

 – Watches of Switzerland Knightsbridge 
expansion and refurbishment including 
a Rolex Room (Autumn 2020)

 – First Tudor mono-brand boutique 
White City London (Autumn 2020)

refurbishment (Spring 2021)

 – Mappin & Webb Kingston expansion 
including a Rolex Room (Spring 2021)

 – Watches of Switzerland Oxford Street 

refurbishment including Rolex and 
Vacheron Constantin expansion 
(Spring 2021)

 – Goldsmiths Cardiff refurbishment 

(Spring 2021)

 – Goldsmiths Edinburgh St James new 

 – Breitling and OMEGA Bluewater 

store (Spring 2021)

mono-brand boutiques refurbishment 
(Autumn 2020)

 – Goldsmiths Trafford Upper relocation 

(Winter 2020)

 – Three new Breitling mono-brand 
boutiques Cardiff, Glasgow and 
Edinburgh St James (Winter 2020/
Spring 2021)

boutiques Broadgate London (Autumn 
2020), Edinburgh St James (Spring 
2021) and Meadowhall (Spring 2021)

 – Watches of Switzerland Battersea 

(FY22)

U S
 – Nine new mono-brand boutiques in 
four locations (TAG Heuer, OMEGA, 
Breitling and Bulgari) (Summer/
Autumn 2020)

 – Mayors Aventura refurbishment to 

new design (Autumn 2020)

 – Watches of Switzerland American 

Dream New Jersey (FY22)

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTCHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED

Above: The Watches of Switzerland Group and Rolex Centenary Celebration

2. E NHANCE ST RONG   
B R A ND PARTN ER SHIP S 

Above: Hublot WOSG Exclusive Aerofusion Special Edition 45mm Satin and polished black  
ceramic case on a leather and rubber strap with red stitching featuring the automatic HUB1155 
skeletonized chronograph movement with a 42 hour power reserve.

Our strong and long-standing 
relationships with the most recognised 
and prestigious Swiss luxury watch 
brands are a key point of distinction. 
The top seven luxury watch brands 
represent 73.9% of our sales.

A number of mono-brand boutiques 
are planned to be opened in both the 
UK and the US during FY21 and beyond. 
We have also agreed new Rolex 
agencies for Broadgate, Battersea  
and American Dream (US).

We are proud of our collaborations 
with these key partners across all 
operational areas of our business. 
We actively work with our brand 
partners to identify distribution 
opportunities and partner on 
demand forecasting, product 
development and launches, store 
projects, online platform, clienteling 
initiatives and marketing activities. 

In partnering with the most 
prestigious Swiss luxury brands,  
our goal is to deliver an exceptional 
customer experience that is 
welcoming, engaging and underpinned 
by the deep category knowledge of 
our teams. We work collaboratively 
with our brand partners to focus on 
extensive learning and development  
in order to ensure our colleagues  
are well equipped for the task.

We are working closely with our 
partners to further develop multi-
channel opportunities in both the UK 
and the US. During the year, we further 
enhanced and extended the Rolex 
boutique within our Regent Street 
flagship. In the US, we opened an 
Audemars Piguet mono-brand boutique 
in Mayors Lenox Square, Atlanta, the 
first within the Mayors portfolio.  

In addition, we are further developing 
our ecommerce capabilities, enhancing 
the range of brands transacted online 
with the addition of several brands 
which had previously only been 
transacted in store: Jaeger-LeCoultre, 
Panerai, Vacheron Constantin, Piaget, 
Roger Dubuis, Grand Seiko. 

We continue to increase our 
cooperation with the brands on all 
aspects of co-operative marketing, 
including digital communications, 
events and advertising.

During 2019, we celebrated  
the 100-year anniversary of our 
partnership with Rolex. Together  
with Rolex, we hosted a wide range of 
events, including a major launch event 
in Newcastle, to allow our customers 
even greater access to our successful 
relationship with the world’s leading 
manufacturer of luxury watches. 

The unusual circumstances created  
by the COVID-19 lockdown further 
strengthened the relationships we 
have with our brand partners resulting 
in enhanced collaboration, increased 
communication and an even greater 
focus on brand training.

20  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

Main Image: Client Experience  
Watches of Switzerland

>100

CUSTOMER EVENTS IN FY20  
FOR LOYAL CLIENTS

3.  DELI VER  AN   
EXCEPTIONAL CUSTOMER 
E XP ERI ENCE

Maintaining a clear customer 
perspective and ensuring customers 
feel valued and supported throughout 
the celebration of special moments are 
central to our priority of delivering an 
exceptional experience. We look to 
create modern, active, welcoming, 
inviting, browsable, luxurious store 
environments. We provide the 
greatest choice of brands and products 
in the world of luxury watches and 
jewellery. Our stores are designed to 
appeal to a broad audience, catering 
to customers across all demographics.

The way we make our customers feel 
is always a primary focus and we pride 
ourselves on offering a warm and 
welcoming customer experience as 
a major point of difference. With an 

emphasis on local reputation, trust 
and networking, every customer is 
treated as a potential loyal client for 
life by our retail colleagues.

We continue to provide our colleagues 
with extensive training to develop their 
brand knowledge and retail expertise, 
to allow our staff to provide customers 
with in-depth product mastery. 
Through dedicated customer focus, 
our regular monthly Net Promoter 
Score in the UK has improved further 
to 85% (FY19: 80%), as measured 
through our voice of customer surveys 
(approx. 1,000-1,500 responses per 
month). This is supported by a 92% 
positive Goldsmiths Google rating as 
provided by post-purchase online 
Feefo reviews. We also undertake 

an extensive programme of mystery 
shopping to ensure consistency of  
our luxury service offering. Consisting 
of physical store visits and digital 
enquiries, supplementary programmes 
are also conducted to measure the 
joint expectations of key partner 
brands. In the US, we use Podium  
to measure in-store experiences  
and received a rating of 4.7 out of 5.0. 

Supporting the in-store customer 
journey we offer a range of events 
tailored to our customers, enabled by 
our superior CRM capabilities.

During the year we opened a purpose-
built National Watch Service Centre in 
Manchester to further enhance the 
customer experience. This has allowed 

us to expand our after-sales and service 
proposition for luxury watches, and 
further strengthen our market position. 
The centre features 12 watchmakers on 
site, two technicians, three skilled case 
polishers and six colleagues focused  
on quality control.

Despite our stores being closed 
during the lockdown period, selected 
store teams continued their dialogue 
and engagement with clients. The 
introduction of enhanced clienteling 
initiatives enabled our colleagues to 
remain engaged throughout the 
period of store closure. Our store 
colleagues continued to advance 
their development during lockdown, 
completing over 13,000 e-learning 
modules during this period.

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STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSCHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED

4.  DRI VE CUSTOMER  AWAR E NESS 
AND B RAN D IMAGE T HROUG H 
MULTI MEDI A WITH BO LD, 
I MPAC TF UL MARK E TING

M A R K E T I N G
During the year, we sustained a high 
level of marketing investment, with a 
focus on digital activities, particularly 
digital communications and CRM.

During FY20, we further enhanced 
our digital communication strategy  
by deploying highly successful and 
innovative YouTube and Google 
campaigns that focused on delivering 
engaging high-quality content  
to luxury watch and jewellery 
consumers. This strategy in total 
delivered over 1.1 billion impressions 
and 76.6 million views, which equals 
over 48 years of branded watch time. 

As part of this strategy, the first 
Watches of Switzerland Group 
campaign was introduced. Led by a 
digital-first approach, the campaign 
ran from November to December 
2019, with an extension online until 
March 2020. The campaign utilised  
a breadth of traditional media, out  
of home and digital activation on 
YouTube, Google and social media 
channels. Through these mediums we 
inspired consumers with a range of 
key luxury Swiss watch brands across 
iconic women’s and men’s ranges. 
Through the digital channels the 
campaign in total delivered over 
660 million impressions and 34.1 million 
video views, which equals over 15 and 
a half years of branded watch time.

Social media also continues to be 
an important part of our strategy across 
the UK and US with a social community 
of over 500,000 and a monthly reach 
of 17 million across the Group. 

The strategic focus on acquisition 
and amplification is supported by 
content creation, in particular in-house 
brand assets with a consumer centric 
and mobile first approach through 
video and impactful stylish photography.

We continue to engage with our 
luxury watch partners through 
cooperative campaigns, with an 
increased focus and heavy investment 
in Paid Search. This enables the Group 
to improve its rankings and visibility  
on Google and drive a return on 
investment online or instore. It also 
strengthens its position and awareness 
of being Authorised Retailers.

A key focus of our centralised 
marketing activity is Calibre, our 
industry leading luxury watch 
communications platform, which 
is produced globally to support the 
UK and US client base and which 
showcases the brands the Group sells 
and provides an opportunity to share 
our knowledge and expertise within 
luxury watches. Calibre started as an 
annual printed publication, with the 
first edition published in 2003 and 
whilst the magazine still exists, Calibre 
has become much more digitalised 
including monthly newsletters to a 
database of over 260,000 watch clients, 
Calibre Online, www.calibre-online.com, 
which hosts the Group’s content for 
our clients and a series of successful 
Podcasts hosted by our CEO, with 
interviews and insight from industry 
leading figures. Podcasts alone have 
achieved over 60,000 downloads in 
total since launch in October 2018. 

Throughout the COVID-19 pandemic, 
our CEO also hosted a series of 
Instagram Lives, with key brand 
partners, watched by both our UK 
and US audiences.

In addition to the centralised 
marketing activity, our store 
colleagues in both the UK and US 
are focused on their own direct 
client reach out to drive footfall and 
engagement. To support the stores in 
their outreach to customers, over 45 
clienteling guides were produced in 
FY20 covering topics such as new 
product launches, key focus lines 
and brand guides.

A key focus of our CRM strategy is 
hosting loyal clients at various events, 
from exclusive factory trips with our 
watch brand partners, intimate dinners 
launching new product collections, 
hosting our clients at watch brand 
sponsored events (such as The Open 
Championship Golf) as well as in-store 
events. Hosting over 100 events during 
FY20, we executed the event 
programme in the most relevant way 
to further develop and grow our client 
relationships. A significant event held 
during 2019 was the Group’s Exclusive 
Partnership launch of the Bremont 
and ‘Ronnie Wood’ Limited Edition 
Collection. Attended by Ronnie Wood, 
press, VIPs and ambassadors, the Group 
hosted a memorable evening in its 
Watches of Switzerland Knightsbridge 
store. The launch event accompanying 
the opening of the first FOPE Boutique 
was held at the Old Bond Street store 
in London and was also attended 
by press, VIPs and ambassadors. 

Main image: Watches of Switzerland Hudson Yards, NYC

22  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

1.1 billion

DIGITAL IMPRESSIONS IN FY20

G R OW I N G  B R A N D   
AWA R E N E S S

U K

2012

2019

U S

2020

Total Awareness

Total Awareness

High Net Worth

Total Awareness

46%

35%

84%

70%

66%

93%

78%

70%

97%

84%

UK Source: Pragma Watch 
and Jewellery Survey 2012 & 
ID Consulting Consumer 
Brand Awareness for the 
Watches of Switzerland 
Group June 2019. 

US Source: Schlesinger 
Watches of Switzerland 
Brand Research June 2020 
conducted in NYC, with 
focus on the tri-state area. 

Looking ahead, the Group anticipates 
a greater emphasis on virtual events 
during FY21 as it adapts to restrictions 
created by COVID-19.

Watches of Switzerland US and 
Mayors produced over 60 events 
during FY20 including three exclusive 
product releases and a series of first 
to market experiential opportunities 
including “Sneaker Time”, a fully 
immersive experience in partnership 
with Stadium Goods and media outlet 
HypeBeast for an editorially curated 
display of rare sneakers paired with 
partner timepiece brands including 
Tudor, Ulysse Nardin and TAG Heuer. 
The exhibition was covered internally 
and externally through digital, social, 
print and media coverage. The pop-up 
was further celebrated through a 
private VIP and influencer event. 

Watches of Switzerland partnered 
with Haute Living to host a cover 
celebration for artist Nas. The 
programme included print, 
digital, social and event coverage. 

Artist Nas created four posts of the 
private event to 5.5 million of his 
personal Instagram followers resulting 
in 90,600 likes and 2,019 comments. 
Haute Living curated the guest list for 
the evening mixing collectors with 
influencers. They dedicated six pages 
of print, multiple digital and social stories 
to round out the 360 programmes.

Our PR activity in the US has been 
incredibly strong throughout FY20. 
We engaged with well-respected public 
relations agencies to promote brand 
storytelling, key executive profiles 
and the partnered brands behind the 
Group. This led to 2.8 billion media 
impressions in FY20 alone including 
features within Bloomberg, CNBC, 
GQ, New York Times, Wall Street 
Journal and Yahoo.com. The public 
relations activities included strategic 
influencer alliances including Erica 
Pelosini Leeman, Emily Ratajkowski 
and Anne Hathaway which further 
solidified our stronghold as a culturally 
relevant retailer within the US market. 

In addition to the PR in the US, media 
partnerships were secured utilising  
a 360-degree approach combining 
traditional print, digital, social, 
experiential event and visual 
merchandising to maximise impact. 
Watches of Switzerland and Mayors 
engaged in a programme with Watch 
Journal and design outlet Surface 
Media to promote brand partners on 
the cover of the magazine distributed 
to subscribers and at the 250 private 
air terminals across the US. The media 
programme included feature editorial 
coverage, digital online feature, social 
media through Instagram and 
Facebook and custom content for 
visual merchandising opportunities 
on the video wall of the Hudson Yards 
location. Brand partners including 
Jacob & Co, Jaeger-LeCoultre and 
Zenith created an exclusive timepiece 
for the Group and promotion across 
properties including ecommerce. 

Above: Watches of Switzerland and Zenith Event, Soho, NYC Above right: Watches of Switzerland Knightsbridge, Ronnie Wood and Bremont Collaboration launch Event

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STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSCHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED

5. L E VE RAGE B EST   
IN  CL A SS OPERATION S

96%*

AVAIL ABILIT Y OF SKUS OF KEY BR ANDS

Above: Watches of Switzerland, Wynn Resort, Las Vegas

M E R C H A N D I S I N G
As part of the Group transformation 
programme, merchandising 
capabilities have been significantly 
improved and enhanced. Powered  
by leading-edge systems and analytics, 
the merchandising function has been 
developed into a customer-focused 
driver of product availability and 
access, providing a unique point of 
difference in the way we run our 
stores. The availability of SKUs of our 
key brands increased to 96% during 
FY20 (FY19: 91%).

Underpinned by a customer-centric 
approach, our dynamic merchandising 
capabilities optimise stock availability, 
enhance store productivity and allow 
for nationwide coverage. Advanced 
market analysis run on SAP software 
enables extensive store profiling, 
productivity and trend analyses, 
seasonal changes and sales and 
inventory forecasting. 

R E TA I L  O P E R AT I O N S
We run all our stores to be profitable.  
In order to achieve this, a high level  
of accountability and performance 
management is used to run our retail 
network. In order to continually drive 
productivity and profitability, we look 
to ensure there is a collective alignment, 

ownership and understanding at all 
levels within retail. Performance is 
maximised through Business Planning 
Reviews with store managers every 
four to six weeks and through the 
monitoring of operational KPIs.

We have invested in the best in 
class expertise in the important area 
of security.

I T S Y S T E M S
Our leading-edge IT systems are 
based on a single SAP platform and 
power point of sale, CRM, financial 
reporting solutions, live inventory 
availability and operations. 

We have adapted our systems quickly 
in response to the changing retail 
landscape created by the COVID-19 
pandemic. We have created a store 
appointment booking system, enabling 
clients to request scheduled store 
visits, phone or video meetings. A 
Content Management system enables 
store teams to send high quality digital 
photography and copy to clients.  
Mail order and telephone order  
card payment technology has been 
integrated into point-of-sale in all 
stores with the introduction of 
email receipts. 

Top: Watches of Switzerland Gatwick North Terminal
Bottom: TAG Heuer mono-brand boutique, Kingston

*   This excludes Rolex, Patek Philippe and Audemars Piguet

2 4  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

6. E XPAND MULTI - CH ANNEL 
LE ADER SHI P 

Thanks to our multi-channel leadership, 
we are well positioned to respond to 
evolving retail and consumer dynamics 
through the development of growing 
channels including online, travel retail 
and mono-brand boutiques.

ONLINE
We continue to leverage our position 
as the Authorised Luxury Watch and 
jewellery partner of choice, significantly 
building on the largest portfolio of 
luxury watch brands in the UK. We have 
a significant advantage in the volume of 
traffic generated via our technically 
advanced AI-driven marketing approach. 

We continue to make enhancements 
to our sites and continue to evolve  
our ever-growing Web Enabled Store 
platform providing our clients with 
access to shop the full online catalogue 
whilst in our retail stores. 

Working collaboratively with key 
partners such as Google (Digital 
Marketing), Vee24 (Video and Text 
Concierge) and DPD (Direct delivery), 
we use the most efficient, cutting edge 
digital marketing while offering a best  
in class, harmonised omni-channel 
shopping experience.

MONO-BRAND BOUTIQUES
We continue to develop and expand 
our growing network of mono-brand 
boutiques, a format that allows for  
a more tailored and brand-specific 
environment and has contributed to 
further strengthening and enhancing 
our brand partnerships.

During the year we opened our 
first Audemars Piguet mono-brand 
boutique within Mayors, Lenox Square 
(Atlanta). We opened our first FOPE 
jewellery boutique on London’s 
Old Bond Street. We operated 
17 mono-brand boutiques in the UK 
and five in the US as at 26 April 2020. 

Looking ahead, we believe there is 
a significant opportunity to grow the 
mono-brand boutique channel in both 
the UK and the US and we expect 
to continue to develop this format 
further with a strong pipeline of 
projects planned for FY21 and beyond.

Sales from mono-brand boutiques 
have increased by 6.1% during FY20 
and represent 15.7% of revenue 
(FY19: 15.5%).

TRAVEL RETAIL
We made further strides in 
expanding our presence in the  
travel retail channel. 

We opened the first Watches of 
Switzerland store in Gatwick Airport 
(North Terminal), the airport’s 
exclusive luxury watch retailer, 
complementing our existing five stores 
in Heathrow Airport. We renegotiated 
the contracts for our stores in 
Heathrow Airport and agreed a 
short-term extension to end FY21 
on revised terms with a view to 
negotiating a further contract from 
the beginning of FY22.

Whilst travel has suffered a 
disproportionate impact from the 
COVID-19 pandemic during FY20  
and remains affected during FY21, the 
Group believes this channel represents 
a significant growth opportunity in 
both the UK and the US over the 
medium term.

During the year, sales from our travel 
retail channel declined by 4.5% as  
a result of reduced tourism from 
COVID-19; sales from this channel 
represent 10.5% of our revenue 
(FY19:  11.5%).

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STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSFINANCIAL REVIEW

D EL I V ER I N G S T RO N G
R E V E N U E  G ROW T H

“Prior to the COVID-19  
pandemic, the Group had been 
on track to deliver double-digit 
sales growth, reflecting our strong 
brand partnerships, favourable 
market conditions and accelerating 
momentum in the US.”
ANDERS ROMBERG
CHIEF FINANCIAL OFFICER

7.7%

GROWTH IN LUXURY WATCH REVENUE

83.9%

OF OUR REVENUE COMES FROM   
LUXURY WATCHES

Our FY20 results have been significantly impacted by the 

COVID-19 pandemic, with the Group’s entire store portfolio 
in the US closed as of 19 March 2020 and all UK stores closed 
as of 23 March 2020. However, trading in the run up to these 
temporary store closures was strong, resulting in double-digit revenue 
growth over the 46 weeks to 15 March 2020 and revenue in our UK 
ecommerce business was up 45.8% during the final six weeks of the 
financial year (from 16 March 2020 to 26 April 2020), when stores were 
largely closed. During the period impacted by the pandemic, the Group 
took steps to maximise revenue opportunities, eliminate discretionary 
expenditure, reduce working capital and delay capital projects.

The impact of COVID-19 on the Group’s results is discussed in detail throughout 
this report. 

The following tables and commentary exclude the impact of IFRS 16 and 
are shown on a continuing basis, to allow for comparability of the results. 
A reconciliation between the results pre-IFRS 16 and post-IFRS 16 is included 
on page 34.

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I N CO M E STATE M E NT (£m)

Revenue as previously disclosed

Reclassification adjustment*
Statutory revenue

Adjusted EBITDA pre-exceptional, 
store opening and closing costs and 
other non-underlying items 1

Store opening and closing costs and 
other non-underlying items
Adjusted EBITDA 1

Depreciation, amortisation and loss 
on disposal of fixed assets 

Other non-trading items
Segment profit (Adjusted Earnings 
Before Interest and Tax 1 )

Net finance costs – ongoing
Adjusted profit before tax 1

Exceptional and other  
non-trading items

Exceptional finance costs

(Loss)/profit before tax

Adjusted basic Earnings Per 
Share (pre-exceptional items)1

52 weeks to 
26 April 2020

52 weeks to 
28 April 2019

YoY variance 
%

819.3

(8.8)
810.5

773.5

–
773.5

81.9

78.2

(3.8)

78.1

(22.2)

–

55.9

(6.5)
49.4

(21.7)

(28.5)

(0.8)

16.6p

(9.4)

68.8

(15.8)

(1.2)

51.8

(25.4)
26.4

(6.3)

–

20.1

11.1p

5.9%

4.8%

4.8%

(59.3%)

13.6%

41.2% 

7.8%

(74.3%)
86.5%

R E V E N U E
Revenue in FY20 grew by 5.9% on the prior year to £819.3m (+4.8% to £810.5m 
on a reclassified basis). US revenue now makes up 27.8% of Group revenue, 
increasing from 24.0% in the prior year, as can be seen in the table below: 

RE V E N U E BY 
REG I O N (£m)

52 weeks to 
26 April 2020

52 weeks to 
28 April 2019

YoY variance 
%

Participation 
%

UK

US
Total revenue

585.5

225.0
810.5

588.2

185.3
773.5

(0.5%)

21.4%
4.8%

72.2%

27.8%
100.0%

Impact of COVID-19 on revenue
Prior to the COVID-19 pandemic, the Group had been on track to deliver double-
digit sales growth, reflecting our strong brand partnerships, favourable market 
conditions and accelerating momentum in the US. At the end of Q3 FY20, 
Group revenue was up 15.6% on the prior year, with the UK up 9.2% and US 
up 37.0%. 

For the first 46 weeks of the year to 15 March 2020, total Group revenue 
increased 15.8%, driven by the sales of luxury watches, which rose 19.3% versus 
the prior period. The relaunched jewellery ranges generated a positive response 
from customers and the category performed well relative to the market. 

(103.8%)

49.5%

The impact of the closure of stores due to COVID-19 was significant and sales 
in the final two months of the year declined sharply on the prior year. The table 
below demonstrates the strong trading performance prior to the closure of the 
store portfolio and the impact of lockdown on sales growth:

The key statutory measures (including IFRS 16) are as follows:

52 weeks to 
26 April 2020

52 weeks to 
28 April 2019

YoY variance 
%

Revenue (£m)

Operating profit (£m)

Basic EPS (p)

810.5

48.3

0.2

773.5

45.5

(1.0)

4.8%

6.2%

120.0%

US 

RE V E N U E PRE   
A N D POST 
LOC K DOW N (£m)

UK

YoY variance %

* 

 In Q4 FY20, the Group has reclassified certain costs and revenue, mainly to correctly reflect 
interest-free credit costs under IFRS 9 ‘Financial instruments’, with no impact on net profit. As the 
impact is not material to the financial statements the comparatives have not been restated. These 
adjustments reduced FY20 revenue as stated by £8.8m. If the prior year revenue was restated, FY19 
revenue would have been £762.9m, therefore fully restated revenue growth would have been 6.2%.

1  Refer to glossary on page 180 for definition.

YoY variance %

Total

YoY variance %

46 weeks to  

6 weeks to  

52 weeks to  

15 March 2020

26 April 2020

26 April 2020

575.9

9.4%

221.8

36.4%

797.7

15.8%

9.6

(84.5%)

3.2

(85.9%)

12.8

(84.9%)

585.5

(0.5%)

225.0

21.4%

810.5

4.8%

The revenue reclassification adjustment was made in the final month of FY20, 
had this adjustment not been made, the sales in the 6 week period to 26 April 
2020 would have been £21.6m.

27  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTFINANCIAL REVIEW CONTINUED

UK Revenue
UK revenue decreased by £2.7m (0.5%) versus the prior year to £585.5m. The 
increase in sales from the existing estate and projects was offset by the impact  
of the COVID-19 lockdown, store closures and the revenue reclassification as 
described earlier. A summary of the movements is shown below:

UK REVENUE BRIDGE (£m )

6.0

2.5

44.5

4.7

(8.0)

588.2

(46.4)

(6.1)

585.5

US REVENUE BRIDGE (£m )

700

680

660

640

620

600

580

560

540

520

500

The Group progressed its store elevation strategy with a total of seven 
refurbished stores, including the expansion of the Rolex Room in the 
155 Regent Street flagship during November 2019, and two relocated stores. 
The multi-channel network was further enhanced with the opening of three 
new stores, the first Watches of Switzerland store in Gatwick Airport, a new 
Goldsmiths store in Edinburgh Fort and the first FOPE jewellery mono-brand 
boutique. Four Fraser Hart stores were acquired during March 2020 and were 
converted and integrated, with a strong initial response from customers prior 
to entering lockdown.

In comparison to the previous year, the Group lost sales of £46.4m as a result 
of the COVID-19 lockdown.

US Revenue
Total US sales were £225.0m, up by £39.7m (21.4%) on the prior year and up 
by 19.0% in constant currency. Momentum in the US accelerated strongly during 
the 46 weeks to 15 March 2020, with sales up 36.4% relative to the prior year 
period and by 33.7% on a constant currency basis. 

250

240

230

220

210

200

190

180

170

160

150

9.1

35.3

(3.8)

4.5

225.0

(16.6)

(2.7)

14.0

185.3

9
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During FY20, sales from the flagship stores in New York were annualised, with 
Soho having opened in November 2018 and Hudson Yards in March 2019. Both 
stores are performing in line with our expectations.

9
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1.   New stores include the revenue from all stores opened in the year, along with the annualisation of 

stores opened in the previous year.

2.   Relocation/expansion includes the incremental sales of any stores relocated/expanded during the 

year, along with the annualisation of stores relocated/expanded in the previous year.

3.   Major refurbishment includes the incremental sales of any stores undergoing major refurbishment in 
the year (defined as costing more than £250,000), along with the annualisation of stores refurbished 
in the previous year.

4.   Lockdown represents the decrease in sales between FY20 and FY19 during the period from week 47 

to week 52 when the stores were closed due to the COVID-19 lockdown.

5.  Revenue reclassification as discussed on page 27.

UK sales from the existing estate continued to be strong in the year. £13.2m of 
incremental sales were achieved from our capital enhancement projects, which 
were offset by £8.0 million of lost revenue from closed stores. 

Ecommerce sales rose by 15.9% during the 46 weeks to 15 March 2020. 
During the period following the closure of stores, ecommerce has performed 
particularly well. Sales from this channel increased 45.8% during the last six 
weeks of the financial year, with a further acceleration during the month of 
April, when sales increased by 82.8% relative to the same period last year.
In response to the temporary closure of the store network, the online offering 
has been enhanced by the addition of several brands which the Group had 
previously only transacted in its stores. These additional brands will continue 
to be part of the online offering going forward.

2 8  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
 
 
 
 
 
 
During the period, the Group further elevated the network of Mayors stores. 
Three stores were moved to more strategic locations and converted to the 
new design concept (Merrick Park, Coral Gables; Lenox Square, Atlanta; 
Avalon, Atlanta) and, in addition, the Miami International mall store was 
completely refurbished. Following the upgrades, these stores received a strong 
response from customers. Incremental sales from new stores, along with the 
annualisation of the prior year new stores were £35.3m with a further £9.1m 
of incremental sales from relocated stores.

In comparison to the previous year, the Group lost sales of £16.6m as a result 
of the COVID-19 lockdown.

Revenue by category
The Group continues to increase sales from the luxury watch sector as  
a proportion of total Group revenue, with an increase in revenue of 7.7%  
in the year. The split of revenue by category is shown below:

F Y2 0 RE V E N U E BY 
C ATEGO RY (£m)

Luxury watches

Luxury jewellery

Other
Total revenue

F Y19 RE V E N U E BY 
C ATEGO RY (£m)

Luxury watches

Luxury jewellery

Other
Total revenue

UK

475.9

54.1

55.5
585.5

UK

471.7

55.8

60.7
588.2

US

204.0

15.0

6.0
225.0

US

159.7

18.9

6.7
185.3

Total

679.9

69.1

61.5
810.5

Total

631.4

74.7

67.4
773.5

Mix %

83.9

8.5

7.6
100.0

Mix %

81.6

9.7

8.7
100.0

As a result of high demand and the continued execution of the Group’s strategy, 
luxury watches now make up 83.9% of Group revenue, up 230bps on the prior 
year. In general, demand for key luxury watch brands continued to exceed 
supply throughout the year and luxury watch revenue was up 7.7% in the year 
and 19.2% up to week 46.

The relaunched jewellery ranges generated a positive response from customers 
and the category performed well relative to the market. Luxury jewellery sales 
decreased by 7.5% in the year, but were up 1.2% up to week 46, demonstrating 
the impact of lockdown.

Other revenue consists of servicing, repairs, insurance services and the sale of 
fashion and classic watches and jewellery. Sales of fashion and classic watches 
and jewellery now make up less than 4.0% of Group sales.

F O C U S O N P R O F I TA B L E G R OW T H
The table below analyses our key costs and margins on a continuing basis:

£m

Net margin1

as % of revenue

Store costs

as % of revenue
4-Wall EBITDA1

as % of revenue

Overheads

as % of revenue

Store opening and closing costs 

Other non-trading items
Adjusted EBITDA1

as % of revenue

FY20

304.7

37.6%

FY19

290.2

37.5%

(178.2)

(172.4)

22.0%
126.5

15.6%

(44.6)

5.5%

(3.8)

–
78.1

9.6%

22.3%
117.8

15.2%

(39.6)

5.1%

(7.5)

(1.9)
68.8

8.9%

%

5.0%

0.1%

3.4%

(0.3%)
7.4%

0.4%

12.5%

0.4%

(48.8%)

100.0%
13.6%

0.7%

Net margin1:
Net margin %1 increased by 10bps to 37.6% in FY20, with the negative impact  
of product mix being offset by a reduction in customer incentives. 

Store costs
Store costs increased by £5.7m (3.4%) in the period as result of new store 
openings and the annualisation of US stores opened in the prior year. Despite 
the fact that stores were closed for a six-week period, the Group managed to 
leverage the store cost base, with store costs as a percentage of sales reducing 
30bps from the prior year to 22.0%. 

Impact of COVID-19 on store costs
During the six-week period of lockdown the Group focused on cost control 
and saved £5.0m in variable store related costs as a result of the store closures. 
The Group also benefited from the business rates suspension of £1.1m and 
the UK and US governments’ employee cost support schemes. At the time of 
the lockdown, the Group furloughed c. 1,300 store colleagues but continued 
to supplement employee pay to the full contractual rates. These schemes 
contributed £2.3m towards store colleague wage costs during the financial year. 

1  Refer to glossary on page 180 for definition.

29  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTFINANCIAL REVIEW CONTINUED

Overheads
Overheads increased £5.0m (12.5%) in the financial year. During the year the Group 
increased marketing spend by £2.1m and incurred £1.5m of additional costs relating 
to additional headcount and legal, professional, board and advisory costs reflecting 
the newly listed nature of the business. Overhead costs also included the expansion 
of our repairs and servicing business through the opening of our National Watch 
Service Centre. The revenue reclassification as discussed previously increased the 
FY20 overhead costs by £1.9m in comparison to last year.

During the period of lockdown, overheads were tightly controlled with the 
elimination of discretionary spend, which saved £0.8m. A further £0.4m of 
government employee support was obtained for head office colleagues. 

Due to the loss of sales during the lockdown period and the resultant impact 
on operating profit, no annual bonus was accrued in relation to the FY20 year 
(FY19: £3.1m).

Store opening and closure costs

STO RE O PE N I N G   
A N D C LOS U RE COST S (£m)

Store opening costs 

Store closure costs
Total

FY20

FY19

1.7

2.1
3.8

6.0

1.5
7.5

Store opening costs include the cost of rent (pre-IFRS 16), rates and payroll 
prior to the opening of the store, normally during the period of fit out. This cost 
will vary annually depending on the scale of expansion in the year. The Group 
opened five stores (excluding the Fraser Hart acquisition) during FY20 
compared to eight in the previous year.

During the period the Group closed a total of eleven stores with associated 
costs including rent (pre-IFRS 16), rates and redundancy. Nine of these were 
non-core stores1 and two are closed while undergoing conversion to mono-
brand boutiques.

The majority of the FY19 cost related to the US operations, particularly the 
New York flagships.

Other non-trading items
Other non-trading items in the prior year are made up of a number of costs 
which are either non-recurring or not related to trading. These costs have been 
treated as operating costs in FY20 and the FY19 costs are analysed below:

OTH E R N O N -TR A D I N G ITE M S (£m)

FY20

FY19

Non-Executive Board prior to IPO

Redundancy costs
Transitional Services Agreement* with the previous 
owners of Mayors

Share-based payments

Other one-off legal and professional fees
Total

–

–

–

–

–
–

0.6

0.4

0.4

0.4

0.1
1.9

*  The Transitional Services Agreement has now ended and all operations are undertaken by the Group.

Depreciation, amortisation and loss on disposal of fixed assets

£m

Depreciation and amortisation

Loss on disposal of fixed assets
Total

FY20

18.3

3.9
22.2

FY19

14.4

1.4
15.8

Depreciation increased by £3.9m in FY20 to £18.3m as result of capital additions. 
The Group incurred £3.9m (2019: £1.4m) loss on disposal of fixed assets, where 
fixed assets were disposed of on the refurbishment or closure of stores ahead 
of the end of the lease term or their useful economic life. 

In the prior year the Group incurred £1.2m of non-trading items relating 
to management fees to former owners and legal and professional costs. 

Exceptional items
Exceptional items are defined by the Group as those which are significant in 
magnitude and are linked to one-off, non-recurring events. These items are 
broken down in the table below and are shown pre-IFRS 16 adjustments.

E XC E P TI O N A L ITE M S (PRE - I F R S 16) (£m)

FY20

FY19

COVID-19 linked exceptional items:

Bad debt credit losses

Impairment of property, plant and equipment

Onerous leases

Exceptional administrative expenses:

IPO costs

Business acquisition

Pension GMP equalisation

Total

0.7

7.1

5.5
13.3

8.0

0.3

–
8.3

21.6

–

–

–
–

5.9

–

0.4
6.3

6.3

COVID-19 linked exceptional items
The COVID-19 pandemic and associated lockdown has significantly impacted 
the profitability of the Group and future economic outlook of the retail 
industry. As a result of this the Group reviewed the profitability of its store 
network, taking into account the period of non-essential retail store closures 
and potential future impact on consumer demand. Furthermore, during the 
lockdown period in the US, the Group identified a deterioration in collection 
rates on US in-house credit. 

The Group identified £7.1m of fixed asset impairment linked to the change in 
circumstances and forecasts due to the COVID-19 pandemic. On a pre-IFRS 16 
basis the Group also identified a further £5.5m onerous lease provision, again 
linked to the loss of profitability as a result of COVID-19. 

Based on the Group’s assessment of the worsening economic environment in 
the US as a result of COVID-19 the Group specifically increased the provision 
against in-house credit debtors by a further £0.7m, which, when considered 
with impairment, is considered exceptional by its nature.

1  Refer to glossary on page 180 for definition.

30  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

Exceptional administrative costs
The IPO costs include legal and professional costs in relation to the premium 
listing of the Group in June 2019 of £2.6m (2019: £5.9m), a discretionary  
bonus paid to all employees on the success of the IPO of £2.1m and IPO linked 
share-based payments of £3.3m. Other than £3.0m of share-based payment costs 
linked to the success of the IPO, these costs will not reoccur in FY21.

During FY20 the Group incurred legal and professional costs of £0.3m in relation 
to the acquisition of four stores from Fraser Hart, which is considered exceptional 
by nature. 

In the prior year, the Group incurred a one-off charge in relation to the High 
Court ruling on the equalising of Guaranteed Minimum Pension (GMP) for the 
defined benefit pensions of men and women.

Impact of IFRS16
The exceptional items above are shown pre-IFRS 16 adjustments so that the 
accounting is comparable on a year-on-year basis. On an IFRS 16 basis, no 
onerous lease provision is recognised and instead the Group has impaired the 
lease right-of-use assets by £4.8m. The impairment of property, plant and 
equipment under IFRS 16 was £3.7m.

The exceptional items under IFRS 16 are as follows:

E XC E P TI O N A L ITE M S (POST- I F R S 16) (£m)

FY20

FY19

COVID-19 linked exceptional items:

Bad debt credit losses

Impairment of property, plant and equipment 

Impairment of right-of-use assets

Exceptional administrative expenses:

IPO costs

Business acquisition

Pension GMP equalisation

Total

0.7

3.7

4.8
9.2

8.0

0.3

–
8.3

17.5

–

–

–
–

5.9

–

0.4
6.3

6.3

Finance costs
Ongoing net finance costs (pre-IFRS 16) reduced in the period by £18.9m to 
£6.5m as a result of the refinancing which took place in June 2019 (see below). 
This included 37 days of interest cost in the current year under the old financing 
agreement. Had the current financing facility been in place for the entire FY20 
period, net finance costs would have been £1.7m lower than reported.

As a result of the refinancing, the Group incurred a one-off early redemption fee 
of £21.7m and has written off £6.8m of transaction costs capitalised under the 
old facility. These have been treated as exceptional finance costs in the period.

Profit before tax
As a consequence of the items noted above, adjusted profit before tax (before 
exceptional items and IFRS 16 adjustments) was £49.4m, an increase of £22.9m 
(+86.5%) on the prior year. 

After accounting for exceptional costs of £21.6m, exceptional finance costs of 
£28.5m and IFRS 16 adjustments of £2.2m, statutory profit before tax was £1.5m, 
a reduction of £18.6m in the year as a result of the exceptional items recognised.

Taxation
The effective pre-exceptional tax rate for the year was 19.6%, 60bps higher than 
the UK corporation tax rate of 19.0% mainly due to non-deductible expenses. 

The IPO costs, fixed asset impairments and early repayment fees on the bond 
subject to interest restriction, were disallowed costs for tax purposes in FY20. 
This resulted in a higher tax charge of £1.0m against the pre-tax profit of £1.5m 
and a post-exceptional items effective tax rate of 66.0%. 

Earnings Per Share
Adjusted EPS1 from continuing operations increased 49.5% in the current year and 
has been calculated as follows:

Adjusted EPS 
(before 
exceptional items 
and IFRS 16 
adjustments)

EPS  
(before 
exceptional items 
and after IFRS 16 
adjustments)

Statutory EPS  
(incl. IFRS 16)

£38.8m

£38.2m

£0.5m

233,733,000

233,773,000

233,733,000

16.6p

16.3p

0.2p

F Y2 0

Profit after tax 

Weighted average 
number of ordinary 
shares
EPS

In FY19, the legal entity Watches of Switzerland Group PLC did not exist. 
For comparative purposes we have calculated basic EPS using the number 
of ordinary shares of Watches of Switzerland Group PLC immediately prior 
to the IPO, occurring on 4 June 2019. The results are as follows:

F Y19

Profit after tax

Weighted average number  
of ordinary shares
EPS

Adjusted EPS1  
(before 
exceptional items)

Statutory EPS 
(continuing 
operations)

£20.2m

£13.9m

182,000,000

182,000,000

11.1p

7.6p

1  Refer to glossary on page 180 for definition.

31  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTFINANCIAL REVIEW CONTINUED

B A L A N C E S H E E T
The balance sheet below is shown pre-IFRS 16 adjustments for comparability. 
A reconciliation to the post-IFRS 16 balance sheet is included on page 35.

BA L A N C E S H E E T (PRE - I F R S 16) (£m)

Goodwill and intangibles

Property, plant and equipment

Inventories

Trade and other receivables

Other

Trade and other payables
Net debt1
Net assets

FY20

154.5

99.8

243.5

12.9

1.8

(165.3)

(129.7)
217.5

FY19

127.7

101.3

200.3

40.2

5.4

(157.7)

(240.6)
76.6

Goodwill and intangible assets
Goodwill and intangible assets increased by £26.8m in the year, reflecting the 
goodwill of £26.1m recognised on the acquisition of the four stores from Fraser Hart.

Property, plant and equipment
Property, plant and equipment decreased by £1.5m in the year to £99.8m.  
Fixed asset additions of £22.4m were offset by depreciation of £15.6m, 
disposals of £3.8m and impairment £7.1m. 

The investment in our store portfolio is paramount to our strategy as discussed 
previously and the capital additions are broken down in the table below. In making 
capital investment decisions the Group follows a disciplined payback policy. 

C A PITA L A D D ITI O N S (£m)

Expansionary 

Store maintenance capex

Acquisition of Fraser Hart stores

Other
Total

FY20

20.7

1.5

1.0

0.2
23.4

FY19

33.1

2.0

–

0.2
35.3

Expansionary capex relates to new stores, relocations or major refurbishments 
(defined as costing over £250,000). In the year the Group opened five (2019: 
eight) stores, relocated six (2019: three) and refurbished nine (2019: nine).

Inventories
Inventories increased by £43.2m (21.6%) compared to the prior year, £4.6m of 
this increase related to the acquisition of the Fraser Hart stores. As a result of 
the good stock levels on hand at the year-end, the business was well placed to 
satisfy customer demand on the re-opening of stores during May and June 2020. 

Additionally, all stock on hand at the year-end has been fully paid for by the 
business by July 2020, aiding post re-opening working capital requirements. 

Trade and other receivables
Trade receivables have reduced by £27.3m (68.0%) in the year to £12.9m. 
£6.6m of this reduction related to a decrease in rent prepayments at the 
year-end. At the time of lockdown, the Group negotiated with landlords to 
defer rental payments during the period that the stores were closed. The 
Group also received supplier rebates of £3.5m prior to the year-end which 
also reduced the receivables balance further. The US in-house credit debtors 
also reduced by £7.1m from the prior year. During the year the Group has 
progressively switched to offer new credit through third parties and therefore 
the in-house credit debtors have reduced accordingly, as customers have paid 
down the outstanding balance. 

Following the group re-organisation which preceded the IPO, the Group made 
a distribution by law to Jewel UK Topco Limited, the former parent company of 
the Group, for £11.5m. This was offset against the amount owed to the Group, 
thereby reducing trade and other receivables.

Other
Other is made up of taxation balances and the defined benefit pension 
obligation totalling £1.8m (2019: £5.4m). The main movement relates to 
the timing of corporation tax payments in the year.

Trade and other payables
Trade and other payables have increased by £7.6m (4.9%) in the year. Supplier 
creditor balances increased by £8.6m, mainly driven by the increase in stock 
holding at the year-end. During the period of lockdown the Group generated 
additional cash through enhanced clienteling initiatives in the UK and US, and by 
continuing to take deposits on products that were delivered to customers once 
the stores re-opened in June 2020. This activity also increased the creditor 
balance at the year-end.

Following the impact on trading resulting from the closure of stores due to 
COVID-19, no bonus was accrued at the year-end compared to £3.1m in the 
prior year. The interest accrual also reduced by £4.7m when compared to the 
prior year, a function of the reduced interest charge under the new facilities 
entered into during the year. In the prior year the Group had outstanding 
accruals in relation to the IPO of £3.6m which were settled during FY20. 
Capital expenditure accruals also reduced by £4.8m due to the timing of spend.

Net debt1 and financing
The net proceeds of the IPO of £148.4m were primarily used to reduce  
our external debt to a level more appropriate for a publicly listed company. 
Accordingly, on 4 June 2019 the outstanding principal of the UK bonds was repaid, 
including an early redemption premium of £21.7m. On the same date, the Group 
drew down on a new term loan facility at a significantly lower rate of interest.  
The facilities of the Group at 26 April 2020 were as follows:

T Y PE

Expiring

Amount 
(£/$m)

UK Term Loan – UK LIBOR +2.25%

June 2024

£120.0

UK Revolving Credit Facility – UK LIBOR +2.0%

US Asset Backed Facility – US LIBOR +1.25%

June 2024

April 2023

£50.0

$60.0

1  Refer to glossary on page 180 for definition. 

* 

 Year-end net debt as disclosed in our trading update of 14 May 2020 was £131.4m, the difference being 
restricted cash held on retention for the settlement of the consideration for the showroom acquisitions.

32  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
Net debt* at 26 April 2020 was £129.7m, which compares to the guidance 
provided prior to the COVID-19 pandemic of £120.0m to £130.0m. During the 
period of lockdown, management focused on cost control and cash preservation, 
which meant net debt1 was maintained in line with previous forecasts.

Since the end of the period, the Group has further strengthened its liquidity 
position with new financing arrangements. The Group has entered into a new 
£45.0m facility agreement as part of the UK government Coronavirus Large 
Business Interruption Loan Scheme (“CLBILS”) which has a maturity of 
November 2021. The total available facilities in place as of 12 August 2020 
were £261.8m. 

The debt facility is subject to a six-monthly financial covenant test on leverage 
and fixed charge cover ratio. These tests are based on pre-IFRS 16 measures 
and therefore the implementation of IFRS 16 has had no impact on financial 
covenants. The covenants were fully met at April 2020.

£31.1m of cash was paid during the year for the acquisition of the four stores 
from Fraser Hart. 

The proceeds from the IPO were used to refinance the existing bond, this payment 
included the exceptional early redemption premium for the bond.

Impact of COVID-19 on cash flow
During the period of lockdown the Group controlled cash flow very tightly, to 
maximise liquidity. The following actions were taken to reduce cash outflows:

 – £2.8m of capital expenditure was postponed

 – Government employee protection schemes were accessed in the UK and US, 

with £1.3m received in March and April 2020

 – Rental payments of £6.7m were deferred, of which £4.6m were paid by July 

and the rest have been negotiated to pay within the next 12 months

 – UK business rates holiday contributed £1.1m in the period

On 18 June 2020, the covenant tests of the Group’s facilities were replaced with 
a monthly minimum liquidity headroom covenant of £20.0m for the period of 
June 2020 to September 2021. The Directors sought the replacement of 
covenants to provide further flexibility to deal with any unexpected 
circumstances during that period.

 – The Group negotiated longer payment terms from many suppliers. These 

payments were fully up to date as at the end of July 2020 and normal payment 
terms resumed. Additionally, all stock on hand at the year-end has been fully 
paid for by the business by July 2020, aiding post re-opening working capital 
requirements 

C A S H  F L OW

CO NTI N U I N G BA S I S (£m)

Adjusted EBITDA1

Exceptional costs paid

Working capital and other movement
Cash generated from operations

Pension contributions

Tax

Capital expenditure

Interest

Acquisition 

Net proceeds from IPO

Government grants received

Carve-out of discontinued operations

Financing activities
Cash flow

FY20

78.1

(5.0)

(7.4)
65.7

(0.7)

(7.5)

(28.7)

(11.6)

(31.1)

147.8

1.3

–

(98.2)
37.0

FY19

68.8

(5.9)

7.1
70.0

(0.7)

(5.0)

(35.5)

(17.3)

–

–

–

(6.3)

(20.2)
(15.0)

Cash generated from operations of £65.7m was £4.3m adverse to the prior 
year, as a result of the movement in working capital. The working capital 
movement was £7.4m adverse in the year, with the beneficial impact of 
movements in receivables and payables (£28.1m) offset by an increase in 
inventories of £35.5m. 

Tax payments are £2.5m higher than the prior year as a result of a change in 
quarterly tax instalments.

Interest reduced by £5.7m in the year, reflecting the lower interest rate on the 
financing taken out in the year. £8.2m of the interest paid in the year related to 
accumulated interest, representing 4.5 months of interest, for the old bond 
prior to refinancing. 

 – An agreement was made with HMRC to defer UK tax payments totalling £5.2m

 – Marketing and discretionary expenditure was reduced as discussed previously

 – The Group also generated additional revenue and cash during the period 

through enhanced clienteling initiatives in the UK and US, leveraging its strong 
customer relationships together with its sophisticated CRM tools

Between weeks 47 FY20 and the year-end, the net cash outflow was £19.3m, which 
included stock and other purchase payments of £61.9m during that period.

Q1 F Y 21 T R A D I N G  U P DAT E
Group revenue for the 13 weeks to 26 July 2020 (Q1 FY21) declined -27.6% to 
£151.6 million (Q1 FY20: £209.4 million), ahead of management expectations. As a 
result of COVID-19 related closures, the Group’s stores traded for approximately 
38% (UK: 35%, US: 44%) of potential trading hours during the period. By category, 
luxury watch sales increased to 86.8% of Group revenue (Q1 FY20: 84.8%), with 
key brands outperforming. 

Since re-opening, ecommerce sales in the UK have remained strong but traffic to 
the Group’s stores has been significantly impacted; this has been offset by higher 
conversion rates, good supply of key brands and new technology to further enhance 
clienteling initiatives and customer service. Reflecting these initiatives as well as 
pent-up demand, Group sales have been positive since re-opening and during the 
month of July, increased +7.4% relative to the prior year. 

Net debt1 at 26 July 2020 was £91.2m (Q1 FY20: £104.6m) demonstrating strong 
cash management over the period.

U K
UK revenue declined -30.1% to £108.3 million (Q1 FY20: £155.0 million), with 
stores open for approximately 35% of normal trading hours as a result of 
COVID-19 closures. Key brands generated encouraging performances and 
ecommerce sales were strong, up 79.3% relative to the prior year. Since 
re-opening, regional stores have outperformed London and airport stores, 
which remain adversely impacted by a lack of tourism business and air travel.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORT 
FINANCIAL REVIEW CONTINUED

U S
US revenue declined -20.4% to £43.3 million (Q1 FY20: £54.4 million) mainly 
affected by store closure and reduced hours through the months of May and June. 
Stores were open for approximately 44% of normal trading hours during the 
period. Once stores were re-opened, all areas of the business performed strongly 
compared to the prior year, driven by key brands and new product launches.

The Group’s mono-brand boutique network was further expanded with a new 
Rolex boutique opened in Glasgow at the end of Q1 FY21, the brand’s first such 
store in Scotland, and three new TAG Heuer boutiques opened in Watford, 
Kingston and Oxford. In addition, a Grand Seiko pop-up store was opened  
in New York featuring an exclusive product launch.

The Group renegotiated contracts for its airport stores and agreed a short term 
extension to end FY21 on revised terms reflecting reduced traffic expectations.

O U T L O O K   A N D  G U I DA N C E
Trading in Q1 FY21 has been encouraging and the Group remains well positioned 
to deliver on its strategy. The Group provides guidance for FY21 on the basis of 
continued strong demand for our portfolio of luxury watch brands in the UK and 
US and anticipates no further national lockdowns but continued localised 
disruption in both markets for the balance of the financial year.

During FY21, whilst the Group expects domestic demand to remain buoyant in 
both the UK and the US, it anticipates limited airport traffic and foreign tourism  
in the UK and limited domestic tourism in the US, with gradual and moderate 
improvement throughout the financial year.  

There continues to be a strong pipeline of projects in the UK and the US, 
including new stores, expansions and refurbishments.

Certain projects which had been expected to complete during FY21 will now fall 
into FY22, namely American Dream, New Jersey and Battersea.

Please see below the guidance for FY21 pre-IFRS 16 adjustments and based  
on a 53-week period.

Total revenue
EBITDA margin % and Adjusted EBITDA margin % 1

Depreciation, amortisation, impairment and profit/loss on 
disposal of fixed assets

Total finance costs

Underlying tax rate

Capital expenditure
Net debt 1

FY21 Guidance

£840.0m-£860.0m

Flat vs last year

£21.0m-£23.0m

£5.3m-£5.8m

21.0%-22.5%

£28.0m-£32.0m

£90.0-£110.0m

A P P E N D I X  – I F R S 16 L E A S E S
The financial results included on pages 26 to 33 exclude the impact of the 
adoption of IFRS 16 “Leases”. This means that operating leases have been held 
off balance sheet with the lease costs recognised on a straight-line basis over 
the lease term, following the accounting treatment adopted in the prior year.

The statutory results include the impact of IFRS 16 in FY20. The Group has 
implemented IFRS 16 using the modified retrospective approach, which means 
that prior year balances have not been restated. For further information refer  
to note 1 of the consolidated financial statements.

Accounting under IFRS 16
IFRS 16 applies a single ‘on balance sheet’ approach to lease accounting. Under 
IFRS 16, leases are accounted for as follows:

A right-of-use asset is recognised which represents the lessee’s contractual right 
to use the lease asset over the lease term. The right-of-use asset is depreciated 
on a straight-line basis over the lease term.

A lease liability is recognised which reflects the lessee’s obligation to make 
payments under the lease term. The lease liability is held at amortised cost, with 
an associated interest charge. This results in a higher interest expense in the 
earlier years of the lease term.

IFRS 16 results in the timing of lease expense recognition being accelerated for 
leases which would be currently accounted for as operating leases. However, 
the total expense over the life of the lease will be identical under IFRS 16 
and IAS 17.

Income Statement impact
The impact of the implementation of IFRS 16 on the FY20 Income Statement  
is as follows:

£m

Adjusted EBITDA 1

Depreciation and 
amortisation
Adjusted operating profit 1

Exceptional items
Operating profit

Ongoing finance costs

Exceptional finance costs
(Loss)/profit before tax

Taxation
(Loss)/profit after tax

Under 
 IAS 17

IFRS 16
adjustments 

78.1

(22.2)

55.9

(21.6)
34.3

(6.5)

(28.5)
(0.8)

(1.2)
(2.0)

45.8

(35.9)

9.9

4.1
14.0

(11.8)

–
2.2

0.3
2.5

Under  

IFRS 16

123.9

(58.1)

65.8

(17.5)
48.3

(18.3)

(28.5)
1.5

(1.0)
0.5

Adjusted EBITDA1 increased by £45.8m as a result of adding back the operating 
lease rentals under IAS 17. This has been replaced with depreciation of the 
right-of-use asset and interest on the lease liability.

1  Refer to glossary on page 180 for definition. 

34  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

Balance Sheet impact
The impact on the Balance Sheet of the implementation of IFRS 16  
at 26 April 2020 was as follows:

£m

Non-current assets

Current assets

Current liabilities

Non-current liabilities
Net assets

Under  
IAS 17

IFRS 16
adjustments 

264.1

331.6

(229.3)

(148.9)
217.5

256.8

(0.7)

(37.5)

(236.5)
(17.9)

Under  

IFRS 16

520.9

330.9

(266.8)

(385.4)
199.6

On implementation of IFRS 16 on 29 April 2019, a transitional adjustment  
of £20.3m decreased retained earnings and distributable reserves.

Net debt on a pre-IFRS 16 basis was £129.7m at 26 April 2020. This would 
increase to £437.7m if the IFRS 16 lease liabilities of £308.0m were included.

Our banking covenants are based on a frozen-GAAP basis and therefore the 
application of IFRS 16 has no impact.

Cash flow impact
IFRS 16 does not impact the total cash flow during the period. However, under 
IAS 17 the rental payments were included within operating activities, whereas 
under IFRS 16 these are treated as financing activities. The £nil impact on the 
cash flow is shown in the table below:

£m

Net cash from  
operating activities 

Investing activities

Financing activities
Cash flow

Under  
IAS 17

IFRS 16
adjustments 

Under  

IFRS 16

57.5

(58.4)

37.9
37.0

36.4

–

(36.4)
–

93.9

(58.4)

1.5
37.0

Leases and lease length
The average lease term remaining (to the nearest break clause) on our current 
portfolio of stores is 4.0 years. More than half of our leases (by value) will 
expire, or can be terminated, within the next 3.4 years.

Only seven of our store leases expire in more than ten years at 26 April 2020, 
the longest expiry being 11.9 years.

On an IFRS 16 basis, in general, leases have been recognised to the end of the 
lease term rather than the nearest break clause. Under IFRS 16, the break 
clause is only taken into account if the Group is reasonably certain to exercise 
the break.

35  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTI N PU T S

Brand 
Partnerships

Colleagues

Customers

Stores

Technology  
and digital  
capabilities

BUSINESS MODEL

H OW T H E G RO U P  C R E AT E S VA LU E

To provide the highest level of customer service by well-trained, expert colleagues in modern,  
luxurious and welcoming store environments and state-of-the art online sites,  
and by partnering with the most prestigious luxury watch brands and jewellery brands,  
all supported by leading-edge technology and bold impactful marketing.

B R A N D  PA RT N E R S H I P S

S TO R E E N V I RO N M E N T

Long-standing, collaborative partnerships with the most  
prestigious Swiss luxury watch brands and luxury Jewellery 
brands; identify distribution opportunities and partner 
on-demand forecasting, product development, store 
projects, online platform, clienteling initiatives and marketing 
activities. Please refer to page 10 for further details.

Well-invested stores feature luxurious  
environments which are open, welcoming, 
contemporary, spacious, non-intimidating  
and browsable.

C U S TO M E R E X P E R I E N C E

M A R K E T I N G

Our colleagues receive extensive learning and 
development training provided to our store colleagues 
to provide exceptional customer experience

People: 2,000+ dedicated colleagues working in our 
stores, head offices and distribution centres in the UK 
and the US. Please refer to page 54 for further details.

Impactful, bold marketing focused on  
digital communications, CRM, client  
experiences, cooperative  
activity with brand partners.  
Please refer to page 22 for further details.

M U LT I - C H A N N E L

O P E R AT I O N A L   E XC E L L E N C E

Market presence adapted according to consumer  
dynamics across broad reaching store network, with 
 flagships, regional stores, travel retail, mono-brand  
boutiques; complemented by a leading  
ecommerce platform. Please refer to page 25  
for further details.

Technology: leading-edge IT systems based on a single  
SAP platform powering CRM, reporting solutions, live  
inventory availability and operations

Merchandising: dynamic inventory management  
optimises stock availability, enhances store productivity and  
allows for nationwide coverage

Retail operations: continually drive productivity  
and profitability, with a high level of accountability  
and performance management

We take a disciplined  
approach to capital allocation. 
Our objective is to deliver 
long term sustainable earnings 
growth whilst retaining 
financial capability to invest in 
developing our business and to 
execute our strategic priorities. 
We are well positioned to 
continue investing in elevating 
and expanding our existing 
store portfolio and to make 
complementary acquisitions 
which meet our strict 
investment criteria and advance 
our strategic objectives.

High barrier to entry created through national coverage in the UK with a portfolio of 113 stores (excluding non-core)  
and a growing presence in the US with 22 stores 

Fully resourced: experts in our category through investments focused on Learning and Development and technical capability

SCA LE 

FINANCIA L DIS CIPL INE 

Financial performance: all store profitability, leveraging store and central overheads through  
topline growth with strict investment criteria on projects

Cash generation: strong, consistent cash generation, fuelled by strict working capital management, with  
sufficient liquidity to fund growth and to provide for potential acquisition opportunities

36  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

VA LU E

Long term relationships with our brand  
partners, for instance in 2019 we celebrated  
our centenary with Rolex

REVENUE: 

£810.5m

RETURN ON CAPITAL EMPLOYED1: 

15.8%

ADJUSTED EBIT1: 

£55.9m

2,000+ 

NUMBER OF COLLEAGUES

135 

STORES (EXCLUDING  
NON-CORE STORES)

£102.0m 

CASH GENERATED  
FROM OPERATIONS

Highly standardised and scalable  
platform to facilitate future growth

1 Refer to glossary on page 180 for definition.

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STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSOUR PORTFOLIO

Our stores are located in 
prominent, high-profile  
shopping areas of the UK  
and US and feature a spacious, 
contemporary, inviting, 
welcoming, high-end luxury 
feel, further enhancing the 
prestigious brands which  
are showcased. 

In the UK, the portfolio covers  
the breadth of the market,  
while in the US, the Group 
is represented in Florida and  
Georgia with Mayors stores  
and in Las Vegas, New York  
and Boston with Watches of 
Switzerland stores. The estate 
includes multi-brand stores and 
mono-brand boutiques in both 
the UK and the US, supported by  
a leading-edge ecommerce platform.

F L AG S H I P S

Located in the most prestigious locations, flagship 
stores typically feature a larger footprint, more 
extensive product offering and dedicated spaces 
to host special client events. In the UK, this 
channel is represented by the “Golden Triangle” 
Watches of Switzerland stores in central London, 
comprised of 155 Regent Street, Oxford Street 
and Knightsbridge. In the US, there are two 
flagship stores located in New York, in Soho 
and in Hudson Yards. 

M O N O - B R A N D B O U T I Q U E S

The mono-brand format allows for a more 
tailored and brand-specific environment and  
has contributed to further strengthening 
and enhancing our brand partnerships. As at  
26 April 2020, we operated 17 mono-brand 
boutiques in the UK and five boutiques in the US.

UK

US

Group

Rolex
Audemars Piguet
TAG Heuer, OMEGA, Breitling
FOPE
Total mono-brand boutiques

4
0
12
1
17

2
1
2
0
5

6
1
14
1
22

T R AV E L  R E TA I L

Travel retail provides high visibility in a 
prominent setting to a discerning international 
customer base. The Group maintains a strong 
presence in Heathrow Airport in Terminals 2, 3, 
4 and 5 with Watches of Switzerland stores 
and Rolex mono-brand boutiques and recently 
expanded its presence with the opening of 
a new store in Gatwick North Terminal, 
the airport’s first luxury watch specialist.

38  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

U S

Our US portfolio predominantly caters to the 
local clientele. The Mayors network is located 
in Florida and Georgia, with a store elevation 
programme underway. We operate two 
Watches of Switzerland flagship stores in 
Manhattan, a market with similar demographics 
to London but with less investment and higher 
fragmentation. We are also present in the highly 
lucrative Las Vegas market with stores located 
within the Wynn Resort, Las Vegas, including a 
multi-brand store, a Rolex boutique and other 
mono-brand boutiques.

E C O M M E RC E

Through our five transactional websites, we  
have established an industry leading ecommerce 
platform, a key component of our multi-channel 
strategy. We continue to invest in enhancing the 
sites and improving the customer experience, 
through initiatives such as next day delivery, 
improved luxury fulfilment and new luxury 
packaging. The ecommerce platform is built on 
SAP Commerce, which offers the benefit of a 
common ERP and ecommerce technology vendor.

U K  R E G I O N A L

Outside of London, a well-situated network 
of premium regional stores in the UK provide 
scale and national coverage and cater to a more 
local, domestic client base. Multi-brand stores 
across all three fascias and mono-brand 
boutiques are located in high profile, prominent 
locations, primarily shopping centres, in cities 
such as Manchester, Birmingham and Oxford.

39  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSOUR STORES

A W EL L- I N V E S T ED   
P O RT F O L I O

Our multi-channel leadership has been established through a network 
which includes multi-brand stores, a presence in travel retail, a strong 
online platform and a growing portfolio of mono-brand boutiques in 
partnership with Rolex, TAG Heuer, OMEGA, Audemars Piguet and 
Breitling. Our well-invested portfolio consists of 113 stores in the UK 
(excluding non-core stores) and 22 stores in the US.

Watches of Switzerland is a globally recognised 
modern, leading retailer of the very best luxury 
watch brands in the world including Rolex, 
Patek Philippe, Audemars Piguet, Blancpain,  
A.Lange & Sohne, Vacheron Constantin, 
Panerai, Piaget, Hublot, Zenith, Cartier, 
OMEGA, TAG Heuer, Breitling, Tudor,  
Breguet, Bovet and Grand Seiko. 

Founded in 1924, Watches of Switzerland has 
been retailing the world’s finest watches for 
over 90 years. The Company began trading  
as a mail-order business under the name  
G & M Lane on Ludgate Hill, and now has 

stores in leading retail destinations across the 
UK, including London, Manchester, Glasgow, 
Birmingham, Brighton and Cardiff. Watches  
of Switzerland also has a strong presence in 
Terminals 2, 3, 4 and 5 at Heathrow Airport 
including three independent Rolex boutiques 
and a presence in Gatwick Airport. In 2018 
Watches of Switzerland went international and 
now has two stores in New York and one in 
the Wynn Resort, Las Vegas.

Watches of Switzerland has an online presence 
in both the UK (watches-of-switzerland.co.uk) 
and the US (watchesofswitzerland.com).

MONO - B RAND
BOUTIQUES

The Watches of Switzerland Group  
operates mono-brand boutiques on behalf  
of Rolex, OMEGA and Breitling in both the  
UK and the US, TAG Heuer in the UK and 
Audemars Piguet in the US.

The Watches of Switzerland Group is very 
proud to have been selected to operate  
single brand boutiques on behalf of some  
of the most important brand partners. These 
‘mono-brand’ boutiques give the opportunity 
to showcase the specific brand in a more 
tailored, brand-centric environment, displaying 
the brands’ products within purpose-designed 
settings, allowing the brand to more 
thoroughly demonstrate the ethos and  
culture of that brand than is often possible  
in a multi-brand store environment. 

4 0  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

2016 saw the relaunch of Mappin & Webb and 
since then the brand has been transformed into 
a luxury watch and jewellery retailer with stores 
in key locations such as Manchester, Glasgow, 
Gleneagles Hotel, City of London and a flagship 
store on Regent Street. Mappin & Webb is the 
destination for Rolex, Patek Philippe, Cartier, 
OMEGA, Jaeger-LeCoultre and Breitling.

Granted a Royal Warrant by Her Majesty 
Queen Victoria in 1897, the Company has held 
a Royal Warrant to each succeeding monarch 
and currently holds appointments as ‘Jewellers, 
Goldsmiths and Silversmiths’ to Her Majesty 

The Queen and ‘Silversmiths’ to His Royal 
Highness The Prince of Wales. 

In 2012, Mappin & Webb’s master craftsman 
was appointed Crown Jeweller, custodian of 
the Crown Jewels of Her Majesty The Queen, 
the greatest honour that can be bestowed 
upon a jeweller. In 2017, another Mappin & 
Webb master craftsman was appointed to the 
position and continues to hold this position.

Mappin & Webb also trades successfully online 
with mappinandwebb.com.

In 1919, Goldsmiths was appointed Rolex 
stockists and last year saw the centenary 
celebrations of the partnership between the 
Watches of Switzerland Group and Rolex.

Goldsmiths also trades successfully online  
with goldsmiths.co.uk.

Goldsmiths has been elevated and 
transformed over the last five years into  
a modern, dynamic, luxury watch retailer 
complemented by a luxury jewellery offer 
which includes brands such as FOPE, Messika, 
Gucci, Jenny Packham and Mappin & Webb.

Goldsmiths is the destination for luxury 
watches such as Rolex, OMEGA, Tudor, 
TAG Heuer, Breitling and Cartier in key cities 
including Newcastle, (where the Goldsmiths 
brand began in 1778), Manchester, Sheffield, 
Birmingham, Liverpool and Glasgow.

Mayors is one of the most recognised watch and 
jewellery retailers in the United States operating 
in Florida and Georgia with a portfolio of stores 
including a Rolex Boutique located in The Mall 
at Millenia, Orlando and an Audemars Piguet 
boutique in Lenox Square, Atlanta.

Mayors is a luxury retailer of watches and 
jewellery with brands such as Rolex, Cartier, 
IWC, OMEGA, TAG Heuer, Jaeger-LeCoultre, 
Vacheron Constantin, Mikimoto, Bulgari, Messika 
and Roberto Coin, as well as Mayors’ own 
collections of bridal, diamond and gold jewellery.

The brand is steeped in a rich heritage, 
founded by Irving Mayor Getz in 1910 in 
Cincinnati, Ohio. In 1937, he opened the 
first Mayors store in the heart of downtown 
Miami’s business district. When Irving passed 
away, his son Samuel assumed control and 
developed Mayors’ reputation as one of the 
nation’s finest watch and jewellery retailers – 
a provider of outstanding client service.

Mayors launched a new transactional website 
in 2018, mayors.com.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTKEY PERFORMANCE INDICATORS

H OW T H E G RO U P   
M E A S U R E S PER F O R M A N C E

Key Performance Indicators (KPIs) are designed to measure the development, 
performance and position of the business. All KPIs are calculated on a  
continuing basis. 

Certain KPIs are Alternative Performance Measures (APMs) and the Directors use 
these measures as they believe they provide additional useful information on the 
underlying trends, performance and position of the Group. These measures are 
used for performance analysis. The APMs are not defined by IFRS and therefore 
may not be directly comparable with other companies’ APMs. These measures 
are not intended to be a substitute for, or superior to, IFRS measures.

During the year the Directors have reassessed the KPIs used by the Group to 
measure performance, and this year have replaced Adjusted EBITDA pre-exceptional 
items and non-underlying items with the KPIs of Adjusted EBIT and Adjusted EPS. 
These new measures are the basis for executive remuneration.

Following the refinancing performed during the year the Directors do not believe 
Adjusted EBITDA leverage is a KPI for the Group. Due to the impact of store closures 
as a result of COVID-19 and the significant expansionary activity of the Group, the 
Directors have removed like for like sales as a KPI. These KPIs have been replaced 
with Operating profit and Basic EPS which are statutory IFRS measures of profitability 
and Return on Capital Employed (ROCE) which is an APM linked to the strategy of 
the Group.

F I N A N C I A L  K P I s

D E F I N I T I O N  A N D  P U R P O S E
Revenue is stated exclusive of sales taxes and is measured 
in accordance with IFRS 15 ‘Revenue from contracts 
with customers’. Growing revenue is a key pillar of our 
business strategy.

P E R F O R M A N C E  I N  T H E  Y E A R
Revenue grew by 4.8% in the year, although it was 
significantly impacted by a six-week lockdown period due 
to the COVID-19 pandemic. Further details on the revenue 
performance in the year are detailed in the financial review 
on pages 26 to 35.

Revenue in FY20 includes a reclassification adjustment, 
reducing revenue by £8.8 million (refer to page 27 for further 
details). On a comparable basis, without this adjustment, 
revenue for FY20 would have been £819.3 million.

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Economic and political
 – Brand and reputational damage

D E F I N I T I O N A N D   P U R P O S E
Statutory measure under IFRS representing profit/earnings 
before interest and taxation. Growing profit is a key pillar  
of our strategy.

P E R F O R M A N C E  I N  T H E  Y E A R
Operating profit increased by 6.2% on the prior year, 
ahead of revenue growth demonstrating good profitability 
management. Profits were negatively impacted by the six-
week lockdown period due to the COVID-19 pandemic and 
material exceptional one-off items relating to the IPO and the 
COVID-19 pandemic. Further details on profit performance in 
the year are detailed in the financial review on pages 26 to 35.

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Data protection and cyber security
 – Regulatory and compliance
 – Economic and political
 – Brand and reputational damage
 – Financial and treasury

R E V E N U E  £m

810.5

773.5

2019

2020

L I N K TO S T R AT E G Y

O P E R AT I N G  P R O F I T/ E B I T  £m

48.3

45.5

2019

2020

L I N K TO S T R AT E G Y

42  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
 
K E Y  TO   
S T R AT E G Y

Grow revenue, 
profit and return  
on capital 
employed

Drive customer 
awareness and  
brand image through 
multimedia with 
bold, impactful 
marketing

Enhance 
strong brand 
partnerships

Leverage  
best in class 
operations

Deliver an 
exceptional  
customer 
experience

Expand 
multi-channel 
leadership

F I N A N C I A L  K P I s

D E F I N I T I O N A N D  P U R P O S E
Earnings Before Interest and Tax (EBIT) adjusted for 
exceptional items and before IFRS 16 adjustments. This 
measure is defined as segment profit under IFRS 8 ‘Operating 
segments’ and is reconciled to profit before taxation on an 
IFRS basis in note 2 to the financial statements.

This is a measure of profitability excluding exceptional items. 
This presents the Group’s underlying performance without 
distortion from one-off or non-trading events to provide 
comparability between years.

This measure was linked to management incentives in the 
financial year.

P E R F O R M A N C E I N T H E Y E A R
Adjusted EBIT increased by 7.8% on the prior year, ahead 
of revenue growth demonstrating good profitability 
management. Profits were negatively impacted by the  

six weeks of the lockdown period which fell into FY20. 
Further details on profit performance in the year are detailed 
in the financial review on pages 26 to 35.

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Data protection and cyber security
 – Regulatory and compliance
 – Economic and political
 – Brand and reputational damage
 – Financial and treasury

D E F I N I T I O N A N D  P U R P O S E
Basic EPS is a statutory measure defined by IAS 33 ‘Earnings 
per share’. EPS is a direct measure of profitability per share 
held in the Group. 

P E R F O R M A N C E I N T H E Y E A R
Basic EPS has grown from (1.0p) to 0.2p in the year, reflecting 
the increase in profitability in the year.

The current year weighted average number of shares 
increased from 182,000,000 in the prior year to 233,773,000 
as a result of the capital reconstruction prior to the IPO. 

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Data protection and cyber security
 – Regulatory and compliance
 – Economic and political
 – Brand and reputational damage
 – Financial and treasury

D E F I N I T I O N A N D  P U R P O S E
Basic Earnings Per Share adjusted for exceptional items 
as disclosed in note 10 to the financial statements. This 
measure is reconciled to statutory measures in note 10 to 
the financial statements. 

This is a measure of profitability per share held in the Group, 
excluding exceptional items and IFRS 16 adjustments. This 
presents the Group’s underlying performance without 
distortion from one-off or non-trading events to provide 
comparability between years.

This measure was linked to management incentives in the 
financial year.

P E R F O R M A N C E I N T H E Y E A R
FY20 Adjusted EPS increased by 49.5% relative to the prior 
year, reflecting the increase in profitability during the year. 

The weighted average number of shares increased from 
182,000,000 in FY19 to 233,773,000 in FY20 as a result of the 
capital reconstruction prior to the IPO. 

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Data protection and cyber security
 – Regulatory and compliance
 – Economic and political
 – Brand and reputational damage
 – Financial and treasury

43  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

ADJUSTED EBIT £m

55.9

51.8

2019

2020

L I N K TO S T R AT E G Y

B A S I C   E P S  p

0.2

-1.0

2019

2020

L I N K TO S T R AT E G Y

A D J U S T E D E P S  p

16.6

11.1

2019

2020

L I N K TO S T R AT E G Y

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTKEY PERFORMANCE INDICATORS CONTINUED

RETURN ON CAPITAL EMPLOYED (ROCE) %

F I N A N C I A L  K P I s

15.8

14.7

2019

2020

L I N K TO S T R AT E G Y

D E F I N I T I O N  A N D  P U R P O S E
Return on Capital Employed (ROCE) is defined as Adjusted 
EBIT divided by average capital employed. Average capital 
employed is total assets less current liabilities on a pre-IFRS 
16 basis. The calculation for ROCE is included in the glossary 
on page 181.

ROCE demonstrates the efficiency with which the Group 
utilises capital.

P E R F O R M A N C E  I N  T H E  Y E A R
The increase in ROCE in the year largely reflects the increase 
in Adjusted EBIT.

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Economic and political
 – Brand and reputational damage
 – Financial and treasury

CASH GENERATED FROM OPERATIONS £m 

102.0

70.0

65.7

2019
IAS 17

2020
restated
IAS 17

2020
IFRS 16

L I N K TO S T R AT E G Y

4-WALL EBITDA %

15.2

15.6

2019

2020

L I N K TO S T R AT E G Y

D E F I N I T I O N A N D   P U R P O S E
Cash generated from operations is defined under IAS 7 
‘Statement of Cash Flows’. This is a direct measure of cash 
generation from the operations of the business excluding 
financing, investing, tax and defined benefit pension 
contributions.

In FY20 the Group implemented IFRS 16 ‘Leases’ which 
resulted in cash flows from leases being shown in financing 
activities. The FY19 comparatives have not been restated on 
transition and are therefore stated under IAS 17, where cash 
flows for operating leases are shown in operating cash flows. 
The Group has restated the FY20 cash flows in this section 
to provide comparability between the two years. 

P E R F O R M A N C E  I N  T H E  Y E A R
On a restated basis, cash generated from operations 
reduced by £4.3m in the year. This was caused by a 
combination of a loss of profits due to the six-week 
COVID-19 lockdown period combined with working  

capital movements. The Group’s stock levels were 
significantly higher at the year-end as a result of strong in 
take of luxury watch product, leading to a working capital 
outflow in the year. This provided a positive working capital 
unwind at the start of FY21 when the Group began to trade 
again, with substantially higher stock levels. Further details 
on cashflow profit performance in the year are detailed in 
the financial review on pages 28 to 35.

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Economic and political
 – Brand and reputational damage
 – Financial and treasury

D E F I N I T I O N A N D   P U R P O S E
4-Wall EBITDA % is defined as net margin less store 
costs shown as a % of revenue. Refer to the Glossary on 
page 180 for a reconciliation of this measure to statutory 
IFRS measures. 

4-Wall EBITDA % is a direct measure of profitability  
of the store operations.

P E R F O R M A N C E  I N  T H E  Y E A R
4-Wall EBITDA % improved by 40 bps, however it was 
significantly impacted by the six-week COVID-19 lockdown 
period. During the year, store costs were tightly controlled, 
improving 4-Wall profitability.

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Colleague talent and capability
 – Economic and political
 – Brand and reputational damage

4 4  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

K E Y  TO   
S T R AT E G Y

Grow revenue, 
profit and return  
on capital 
employed

Drive customer 
awareness and  
brand image through 
multimedia with 
bold, impactful 
marketing

Enhance 
strong brand 
partnerships

Leverage  
best in class 
operations

Deliver an 
exceptional  
customer 
experience

Expand 
multi-channel 
leadership

N O N - F I N A N C I A L  K P I s

D E F I N I T I O N  A N D P U R P O S E
Number of stores at the end of the financial year. 
Excludes non-core stores which are not core to the 
ongoing strategy of the business and will be closed at the 
end of their lease term. There were 11 non-core stores 
at 26 April 2020 (28 April 2019: 20 non-core stores). 
This metric demonstrates the Group’s size and scale.

P E R F O R M A N C E I N  T H E Y E A R
The Group has continued to increase its store network 
in both the UK and US and across the mono-brand and 
travel retail sectors.

L I N K TO P R I N C I PA L R I S K S A N D U N C E RTA I N T I E S
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Economic and political
 – Brand and reputational damage

NUMBER OF STORES

135

128

113

107

  2020

  2019

21 22

Total

UK

US

L I N K TO S T R AT E G Y

SALES PER DOOR £m 

  2020

  2019

10.5

9.0

D E F I N I T I O N A N D  P U R P O S E
Revenue from stores divided by the average number of 
stores (including non-core stores) in the year. This metric 
is a measure of store productivity.

P E R F O R M A N C E I N T H E Y E A R
Sales per door increased by +6.8% in the year, 
demonstrating that the Group’s focus on store elevation 
and operational excellence is proving successful. This 
metric was significantly impacted by the six-week 
COVID-19 lockdown.

4.9

5.2

4.2

4.3

L I N K TO P R I N C I PA L R I S K S A N D U N C E RTA I N T I E S
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Economic and political

2019 2020

UK

US

L I N K TO S T R AT E G Y

LUXURY WATCHES AVERAGE SELLING PRICE £ 

9,954

9,099

  2020

  2019

4,970

4,475

UK

US

L I N K TO S T R AT E G Y

D E F I N I T I O N A N D  P U R P O S E
The Average Selling Price (ASP) represents revenue 
generated (including sales-related taxes) in a period from 
sales of the luxury watch category, divided by the total 
number of units of such products sold during the period. This 
metric is a measure of sales performance. Luxury watches are 
defined as those that have a Recommended  
Retail Price greater than £1,000.

P E R F O R M A N C E I N T H E Y E A R
The Group has continued to concentrate on the luxury end 
of the watch market and the demand for this product has 
continued to be evident, leading to an increase in ASP of 
11.1% in the UK and 9.4% in the US.

LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
 – Business strategy execution and development
 – Key suppliers and supply chain
 – Customer experience and market risks
 – Colleague talent and capability
 – Business interruption and IT infrastructure
 – Economic and political
 – Brand and reputational damage

45  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTNON-FINANCIAL INFORMATION STATEMENT

The following table sets out where stakeholders of Watches of Switzerland Group PLC can find relevant Non-Financial information 
within this Annual Report and Accounts further to the Financial Reporting Directive requirements contained in sections 414CA and 
414CB of the Companies Act 2006.

This Non-Financial Information Statement highlights information necessary for an understanding of the Company’s development, 
performance, position and impact of its activity, information relating to environmental, employee, social, respect for human rights, 
anti-corruption and anti-bribery matters. Where possible, the following table also states where additional information can be found 
that supports these requirements. 

RE PO RTI N G 
REQU I RE M E NT 

RE LE VA NT PO LI CY 

W H E RE TO RE A D   
I N TH I S RE PO RT 

PAG E 

A D D ITI O N A L I N FO RM ATI O N 

Information, to the extent necessary for an understanding of the Company’s development, performance and position and the impact of its activity relating to:

1.  Environmental  

Environmental 

Environment

matters 

2. Employees

Whistleblowing 

Section 172 Statement 

Employee code of conduct

People, Culture and Community

Corporate Governance statement

Nomination Committee Report

Health and safety

Dignity at work

Equality and diversity

Equal opportunities 

Employee handbook

Health and safety

Flexible working 

3. Social matters

–

Section 172 Statement 

People, Culture and Community 

4.  Respect for  
human rights

Conflict diamonds campaign

People, Culture and Community

Dirty gold

Environment

Supplier handbook

Dignity at work

Equality and diversity

GDPR

Whistleblowing

5.  Anti-corruption and 
anti-bribery matters

Anti-bribery and corruption 

Anti-money laundering 

Bribery, corruption, taxation  
and health and safety

Corporate Governance Statement

Other information:

Business model

Principal risks in relation 
to (1) to (5) above and 
related due diligence 
processes

Relevant non-financial 
KPIs

Business Model

Risk Management

Going Concern and viability statement

Key Performance Indicators

60

48

54

78

90

48

54

54

60

63

78

36

64

74

42

We are an accredited member of the Responsible 
Jewellery Council
Corporate social responsibility report*
Gender pay gap report* 
Corporate social responsibility report*

Company-wide engagement survey

Designated Non-Executive Director for Workforce 
Engagement

One Communication (platform)

Values 

Vibe Platform 

We are an accredited member of the Responsible 
Jewellery Council
Corporate social responsibility report*
Modern Slavery Statement* 

We are an accredited member of the Responsible 
Jewellery Council
Corporate social responsibility report*

Tax strategy statement*

Online training modules

An overview of our engagement with employees, customers, suppliers and other stakeholders can be found on pages 48 to 53 within our Section 172 Statement 
in compliance with the Companies Act 2006.

* Available on our corporate website at www.thewosgroupplc.com

4 6  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
“Overall market conditions in both  
the UK and US markets remained strong  
with demand for popular products, 
particularly those of Rolex, Patek Philippe  
and Audemars Piguet outstripping  
supply for the total markets and for  
the Watches of Switzerland Group.”
BRIAN DUFFY
CHIEF EXECUTIVE OFFICER

47  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSSECTION 172 STATEMENT

H OW W E  E N G AG E W I T H O U R S TA K EH O L D ER S

S172 Companies Act 2006 Statement 
We understand that our business can only grow  
and prosper responsibly over the long term if we 
understand and respect the views and needs of all 
our stakeholders. Engagement with stakeholder 
groups plays a vital role throughout the business.

A director of a company must act in the way they 
consider, in good faith, would most likely promote 

the success of the company for the benefit of its 
members as a whole, taking into account the factors 
as listed in section 172 of the Companies Act 2006.

The Company Secretary ensures that as we make 
decisions, the impact on any of our stakeholder 
groups is considered. 

In the following pages, we demonstrate how the 
directors have had regard to the need to foster the 
company’s business relationships with our partners, 
customers and others, including the principal decisions 
taken by the Company during the financial year.

C U S TO M E R S

We understand the importance and value 
of the luxury products we sell. Be it a once 
in a lifetime luxury watch purchase, 
providing limited edition or exclusive 
products or being part of a customer’s 
special lifetime moments, we never “just 
sell watches and jewellery”. The customer 
is at the heart of everything we do.

N E T P R O M OT E R S C O R E
Through dedicated customer focus, our 
regular monthly UK Net Promoter Score 
has improved further to 85% (FY19: 80%), 
as measured through our voice of customer 
surveys (approx. 1,000-1,500 responses per 
month). This is supported by a 92.0% positive 
Goldsmiths Google rating as provided by 
post-purchase online Feefo reviews. We 
also undertake an extensive programme of 
mystery shopping to ensure consistency of our 
luxury service offering. Physical store visits and 
digital enquiries are also conducted to measure 
the joint expectations of key partner brands.

C O M P L A I N T S
Our dedicated support team is on hand to 
support customers when expectations have 
not been met. Our mindset is always one of 
complete customer recovery beyond ‘fixing 
the problem’ with emphasis placed on local 
empowerment and ownership. 

P E R S O N A L I S E D  L U X U RY
We continue to enhance our online customer 
experience by doubling the resource available 
on our VEE24 customer concierge platform, 
which provides conversational tools such as 
messaging, live text, voice and video chat. 
The shopping journey is enhanced with 
collaboration tools such as co-browse and 
screen share allowing the operator to 
remotely assist the client through their 
research and purchase path. We will also 
be adding a chat bot to the platform later 
this year in order to scale up our efficiency 
and reach. 

4 8  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

S O C I A L
We engage with our customers via social media, 
highlighting our products, new product launches as well 
as celebrating key gifting moments. With a community of 
over 500,000 followers across our Group, social media 
not only gives us an opportunity to have a narrative with 
an engaged and interested watch and jewellery audience, 
but also allows us to have the dialogue and interact with 
them as they comment on our posts. 

E X P E R I E N C E S
A key focus of our CRM strategy is hosting our loyal 
clients at various events, from exclusive factory trips with 
our watch brand partners, intimate dinners launching 
new product collections, hosting clients at watch brand 
sponsored events (such as the Open Championship Golf) 
as well as in-store events. One significant event of 2019 
was our exclusive partnership launch of the Bremont and 
‘Ronnie Wood’ limited edition collection. Attended by 
Ronnie Wood, press, VIP’s and ambassadors, we hosted 
a memorable evening in our Watches of Switzerland 
Knightsbridge store. We also saw the launch of the very 
first FOPE Boutique opening on Old Bond Street, 
London, again attended by press, VIP’s and ambassadors. 
Our client relationships are incredibly important and 
with over 100 events during FY20, we executed the 
event programme in the most relevant way to further 
develop and grow our client relationships. Please refer 
to page 25 for further details.

I N S I G H T S
Our stores and websites are powered by sophisticated, 
leading-edge systems, which provide us with valuable 
sales performance data and customer and market trends. 

B OA R D E N G AG E M E N T 
Our CEO and other members of the senior 
management team regularly report on these trends to 
the Board, ensuring business decisions are made that 
reflect market dynamics. The Board understands the 
needs of the Group’s customers.

B R A N D PA RTN E R S

As a luxury business it is key that we 
work in partnership with a highly 
professional supplier base. We pride 
ourselves on the relationships we have 
established, working in a collaborative 
and mutually beneficial manner.

The luxury watch business is highly 
concentrated within a limited number of 
brand owners. The own brand jewellery 
suppliers are more widespread with 
product specialists based across Europe, 
Asia and the US. The common thread 
within the total supply base is that of 
professionalism and compliance to the 
highest ethical standards.

R E S P O N S I B L E J E W E L L E RY 
C O U N C I L
We are an accredited member of the 
Responsible Jewellery Council (“RJC”), 
whose mission is: “To advance 
responsible ethical, social and 
environmental practices, which respect 
human rights, throughout the diamond 
and gold jewellery supply chain, from 
mine to retail.” We encourage all 
relevant suppliers to become members 
and independently of this we work to an 
established code of conduct to ensure 
ethical standards are adhered to. Please 
refer to page 62 for further details.

C O L L A B O R AT I O N
We actively work together with 
our brand partners across product, 
marketing and customer engagement 
to streamline the supply chain and 
gain efficiencies wherever possible. 
This is primarily done through the 
exchange of data, providing product 
trends and forward demand 
forecasting, thus enabling effective 
production planning as well as 
product development opportunities. 

B OA R D E N G AG E M E N T 
Executive Directors along with other 
members of the senior management 
team maintain an active and regular 
dialogue with our brand partners, 
both with representatives based 
in our markets as well as with 
executive teams located in 
Switzerland and elsewhere. 

The Board regularly engages with 
its brand partners, both with local 
representatives and executives 
based in Switzerland.

49  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSSECTION 172 STATEMENT CONTINUED

CO L L E AG U E S

We are proud to be a people business and  
are honoured to represent our prestige luxury 
brand partners. It is the common goal of all our 
colleagues to deliver an unrivalled customer 
experience that is welcoming, engaging and is 
underpinned by the deep category knowledge 
of our talented teams. 

Our colleagues dedicate themselves to being 
luxury watch and jewellery experts and during 
the furlough period in the UK, took the 
opportunity to increase their skills by completing 
over 13,000 e-learning modules. In the US, whilst 
stores were closed, 2,300 hours of virtual 
webinar training sessions were delivered. 

Our culture and positivity is embedded in our 
core values and never has it been more evident 
than during the COVID-19 crisis where the 
creativity and ingenuity shown by our teams 
during the twelve week period of lockdown  
only served to emphasise just how engaged  
the Watches of Switzerland Group team is.

H OW A R E W E D O I N G ?   
E N G AG E M E N T S U RV E Y
Just prior to lockdown we launched our first 
company-wide engagement survey and were 
delighted with the participation level of 89% 
and the resulting engagement score of 85%. 
We gained some great insights into our strengths 
and some useful pointers for where to focus our 
people strategies in the future.

O N E C O M M U N I C AT I O N  P L AT F O R M 
Our award-winning communication portal 
enables us to stay in touch with our 2000+ 
colleagues daily. During the period of store 
closures it became an invaluable host for the 
wide range of communications including weekly 
messages, competitions, challenges and Zoom 
Q&A sessions issued at the time.

V I B E ! R E C O G N I T I O N P R O G R A M M E
Another award-winning initiative, VibE provides 
colleagues and leaders with the means to 
immediately recognise and celebrate our values 
and achievements via an online digital platform.

T H E C O G & C A R AT I N T H E U K A N D T H E 
WAT E R C O O L E R  C H AT R O O M I N  T H E U S
With stores and offices closed, the internal 
communications teams in the UK and US rose to the 
challenge and did not disappoint. In the UK a virtual 
pub called The Cog & Carat opened its doors to 
showcase willing colleagues’ talents with a series of 
Friday night gigs and weekly pub quizzes. In the US, a 
virtual Water Cooler Chat Room enabled colleagues 
to stay in touch with one another remotely.

L E A R N I N G  & D E V E L O P M E N T
Deep product knowledge and welcoming hospitality 
are critical to our success. We are proud of our wide 
range of training and development programmes and 
learning collaborations with our luxury brand 
partners. Our extensive set of e-learning modules 
make development accessible to all. 

TOWN HALL MEETINGS AND CONFERENCES
At least twice in an ordinary year, the CEO and 
members of the executive team go on the road to 
deliver business updates to all our colleagues in the  
UK and US.

B OA R D E N G AG E M E N T 
Rosa Monckton, the Designated Non-Executive 
Director for workforce engagement, was involved 
in the creation of the engagement survey and the 
results of this survey were presented to the Board. 
Unfortunately, our plans to set up a Listening 
Forum were delayed by the COVID- related 
lockdown period, but we plan to re-initiate this 
project in due course.

Our CEO and our Executive Director HR update the 
Board on all significant colleague communications. 

Please refer to the People and Culture section on 
page 54 for further details.

50  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

“Our colleagues dedicate themselves to honing  
their skills and knowledge to become experts in  
the world of luxury timepieces and jewellery.”
BRIAN DUFFY  
CHIEF EXECUTIVE OFFICER

51  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSSECTION 172 STATEMENT CONTINUED

CO M M U N IT Y

We have always supported the local 
communities in which we live and serve and this 
year we expanded our efforts with the first 
year of our Group-wide Corporate Partnership 
with The Princes Trust as well as introducing a 
Food Bank support programme in response to 
the COVID-19 crisis. 

Our approach to giving is to keep it local and  
to give our time, energy and expertise as well as 
to engage our teams and Brand Partners in our 
fundraising activities. 

T H E P R I N C E S   T R U S T 
After only six months of collaboration, we were 
pleased to be nominated in the New Partnership 
category at the National Princes Trust Partnership 
Awards in October 2019. This was as a result of 
our involvement across a whole range of 
initiatives with the charity.

F U N D R A I S I N G
Launching our strategic partnership with a joint 
initiative with Rolex in honour of our Centenary, we 
raised the targeted sum of £300,000 and became 
The Princes Trust’s biggest ever product-related 
fundraising project.

VO L U N T E E R I N G
Engaging in a number of ways, colleagues trained to 
become Mentors; ran a number of ‘World at Work’ 
days; helped with mock interviews and CV preparation 
and continued to run our Mappin & Webb Young 
Entrepreneurs programme.

Our teams participated in the Palace to Palace Cycle 
Ride and the Royal Parks Half Marathon and look 
forward to doing so again this year.

CEO Brian Duffy was also happy to support the 
launch of The Princes Trust USA by hosting a  
‘friend raising’ event in our prestigious Watches  
of Switzerland Soho, New York store.

S P O N S O R I N G
We continue to sponsor the National Young 
Ambassador Awards and this year extended our 
sponsorship to three Regional Awards, supporting 
awards in the North, Midlands and London. 

During the lockdown period we supported by 
running live webinars for the Young Entrepreneurs 
programme with our CEO telling his story and our 
social content manager sharing her expertise.

L I T T L E AC O R N S P R O J E C T
Craig Bolton, Executive Director UK, delivered  
his Little Acorns presentation to over 150 
schoolchildren in the North East. The Little Acorns 
project uses the inspiring stories from the world  
of luxury watches alongside the Watches of 
Switzerland story and that of the presenter  
to educate young adults about the exciting 
opportunities a career in Retail can offer.

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I N V E S TO R S

As a publicly listed company we need to 
provide fair, balanced and understandable 
information to the capital markets community. 
We are committed to maintaining an active 
dialogue with all investors in order for them  
to make informed investment decisions.

I N V E S TO R R E L AT I O N S
A dedicated investor relations colleague manages 
a programme of communications, engagements 
and events and acts as the primary interface 
between the company and the capital markets 
community. We also engage a financial PR 
agency to oversee our financial PR programme, 
resulting in enhanced media and PR activity, with 
CEO interviews and press coverage in high 
quality sources.

F I N A N C I A L  C O M M U N I C AT I O N S   
A N D E V E N T S
We conduct a comprehensive communications 
programme which provides fair, balanced and 
clear updates at regular intervals. During the year 
we issued two quarterly trading updates for Q1 
and Q3, a COVID-19 update during March 2020, 
half year results and full year results 
(communications and in-person meetings). We 
also hosted several management-guided store 
tours, attended investor conferences and 
participated in other investor meetings.

A N N U A L  G E N E R A L  M E E T I N G
Our AGM will be held on 14 October 2020, 
where the Group will present its Annual Report 
and Accounts and shareholders will be able to 
vote on a number of matters.

A N N U A L  R E P O R T  A N D AC C O U N T S
Our Annual Report and Accounts includes 
important information about our results, 
markets, business model, strategy, risks 
and governance.

C O R P O R AT E W E B S I T E
We are delighted to have re-launched our 
corporate website on 13 August 2020. Our 
corporate website allows the investment 
community to easily access extensive 
information about our business as well  
as the latest news updates.

B OA R D E N G AG E M E N T 
Our Executive Directors and our Director of 
Investor Relations conduct regular meetings 
with investors and potential investors. In 
addition, the independent Non-Executive 
Directors do engage with investors if required 
and these conversations would ordinarily be 
facilitated by the Company Secretary. For 
example, after publication of our remuneration 
policy last year, a number of the key 
shareholders were contacted and offered  
a meeting with the Chairman and the Chair  
of the Remuneration Committee should they 
wish to discuss the policy. 

C OV I D -19  C O M M U N I T Y  R E S P O N S E – 
F O O D B A N K  P R O G R A M M E
As a result of the huge demand on food banks 
due to the COVID-19 crisis, we decided to 
donate £100,000 in the UK and $50,000 in  
the US to food banks. In keeping with our 
philosophy of supporting local communities, 
we selected 7 locations in the UK and 3 in the 
US to be beneficiaries following the year-end 
during June 2020.

B OA R D  E N G AG E M E N T 
All of the initiatives above have been covered 
in briefings to the Board from various 
members of the senior management team. 

Please refer to the Community section on 
page 58 for further details

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STRATEGIC REPORTGOVERNANCE REPORTFINANCIAL STATEMENTSPEOPLE , CULTURE AND COMMUNITY

PE O PL E  A N D  C U LT U R E

L I N K TO VA L U E S

L I N K TO P R I N C I PA L R I S K S   
A N D U N C E RTA I N T I E S
Colleague talent and capability

Business interruption and IT infrastructure

Brand and reputational damage

During the year, we were also pleased to 
demonstrate the strength of our internal succession 
plan with the appointments of Craig Bolton, 
Executive Director UK and David Hurley, Executive 
Vice President USA, following the retirement of 
Tony Broderick, Chief Operating Officer after 40 
years with the Group. This new structure brings all 
trading sectors together under one leader in each 
country, the benefits of which are already being felt. 
The integration of the US business is now complete 
and the senior management team is fully recruited. 

W I D E R WO R K F O R C E E N G AG E M E N T
We have always prided ourselves on our open, 
collaborative and inclusive management structure 
and were pleased to test our assumptions about  
the Group’s culture with the launch of ‘How Are 
We Doing?’, the company’s first engagement  
survey, in January 2020. 

1,915 colleagues – 89% of our population in the  
UK and US – took part in the 40 question survey 
and we were delighted with the Group’s  
resulting Engagement score of 85%. 

FY20 has been another transformational year  
for our teams at the Watches of Switzerland 
Group as we continue to command a leading 
position in the luxury watch market. 

From the collective pride at the Group’s admission 
to the London Stock Exchange in June 2019 to  
the overwhelming response and commitment  
of colleagues following the COVID-19 pandemic 
closure of stores and offices in March 2020,  
we have come together as never before to 
demonstrate the strength, capability and  
resilience of our organisation.

Our goal is to partner with the most prestigious 
Swiss luxury brands to deliver an unrivalled 
customer experience that is welcoming, engaging 
and underpinned by the deep category knowledge 
of our teams. Our colleagues love what they do  
and are dedicated to being experts in the world of 
luxury watches. In return, we work hard to make 
sure that they feel equipped for the task and  
valued for their contributions via our award- 
winning recognition programmes.

Our welcoming, high achieving and can do  
culture is embedded in our core values and never 
has this been more apparent than during the 
unprecedented events of this year. 

In February 2020, we were delighted with the results 
of our first ever company-wide engagement survey, 
announced just prior to the COVID-19 lockdown. 

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85%

FY20 ENGAGEMENT SCORE

VA LU E S A N D R E COG N I T I O N

The achievements of our highest 
contributors of FY19 were recognised at our 
Annual Awards ceremony in May of last year. 
Sadly, this year’s celebrations have had to be 
deferred due to the COVID-19 crisis and 
may take place in a virtual format due to the 
need for social distancing.

The Values system is deeply ingrained in the 
core Watches of Switzerland Group culture. 
In the UK, the award winning digital VibE 
platform encourages managers and colleagues 
to instantly recognise success and reward 
those who are living the Group’s values. In 
the US, the Celebrating Success programme 
applauds individuals and team successes.

Our bi-monthly magazine celebrates 
achievements throughout the Group and 
makes sure that colleagues in both the US 
and the UK can feel proud of all we do.

The Board and the Designated Non-Executive 
Director for Workforce Engagement (DNED) were 
particularly pleased to note that scores relating to 
confidence in the business’s leadership, belief in 
there being a clear vision for the future of the 
company and colleagues feeling positive about the 
future success of the business were amongst the 
highest scoring questions.

 – 91% agreed/strongly agreed “I feel positive about 

the future success of the Company”

 – 91% agreed/strongly agreed “I feel positive about 

the Company’s goals”

 – 90% agreed/strongly agreed “I am proud to work 

for this company”. 

The survey’s results were announced at the 
beginning of March and line managers were just 
beginning to develop their action plans when the 
COVID-19 pandemic emerged. As a result, these 
action plans had to be put on hold against the 
backdrop of the furlough programme. We are very 
much looking forward to revisiting these plans as 
soon as we are able to.

Unfortunately, we were forced to delay the election 
process to support the launch of our new ‘How Are 
We Doing? Listening Forum’ which will be attended 
by Rosa Monckton, DNED. The election process 
will recommence in September 2020.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTPEOPLE , CULTURE AND COMMUNITY

C O M M U N I C AT I N G  W I T H  C O L L E AG U E S 
I N U N U S U A L  T I M E S
Our award winning ONE communication platform 
enables us to speak to our colleagues every day and 
really demonstrated its worth this year as stores 
and offices were forced to close. Anticipating the 
lockdown, we moved quickly to make sure that 
colleagues would be able to access the platform 
from home during the furlough period.

From information about the steps we were taking  
to keep people safe as the COVID-19 pandemic 
developed, to practical guidance and regular 
communication from the senior team, ONE has 
enabled us to stay in regular contact with our teams 
when normal communication channels are challenged. 

The Internal Communications teams in the UK  
and US are small but their creativity and innovation 
during the period of lockdown has done nothing  
but impress. With video content, Zoom Q&A 
sessions and the launch of a range of highly engaging 
competitions for colleagues and their children 
through the “Keeping In Touch Tuesday” campaign, 
the Watches of Switzerland Group spirit continued 
to thrive for the duration of lockdown. 

Amongst many initiatives, colleagues in the UK were 
invited to send in clips of themselves and families 
clapping for the NHS to create a moving montage 
of collective support; colleagues’ children designed 
watches and jewellery, baked cakes fit for HM The 
Queen’s 94th birthday and designed Easter eggs. 
Their parents were invited to compete in the Watches 
of Switzerland Group Masterchef competition and 
engage in fundraising initiatives as they saw fit.

In the UK, the opening of the Group’s virtual pub 
The Cog & Carat through a closed Facebook group 
was a triumph which saw Quiz Nights, daily 
competitions and Friday night gigs performed by  
our many talented colleagues from their own living 
rooms. It was also an informal vehicle for serious 
Q&A sessions with the CEO and Executive  
Director UK.

In the US, a virtual Water Cooler chat room 
enabled colleagues to stay in touch with one 
another while a Daily Read was circulated to keep 
teams up to speed with their industry knowledge. 

During the course of the year, we also took the 
opportunity to move our popular, bi-monthly  
Clarity magazine onto a fully digital platform.  
We were therefore very well placed to continue  
to share news of colleagues’ achievements and 
stories during the lockdown period and were  
able to properly celebrate the retirement of  
Tony Broderick, COO in our specially dedicated  
April edition. 

“We’ve always known we  
are a people business, but  
the outstanding level of 
engagement during the recent 
period of enforced closures has 
proved this definitively once  
and for all.”
BRIAN DUFFY
CHIEF EXECUTIVE OFFICER

D I V E R S I T Y  & I N C L U S I O N
We believe in equality for all and are fully 
committed to promoting an inclusive culture and 
diverse workforce. Ensuring a culture of fairness and 
equity underpins our management decisions, actions 
and behaviours and we were pleased to note that in 
our engagement survey 85% of colleagues agreed  
or strongly agreed with the statement ‘Colleagues’ 
individual differences are respected here (cultures, 
working styles, backgrounds, ideas)’.

All colleagues regardless of gender, race, religion, 
sexual orientation, disability, age, mental status, 
political or philosophical beliefs are treated with 
dignity and respect and our culture enables them  
to feel safe and empowered to work without fear  
of bullying and harassment. 

Our Equality and Diversity policy ensures that 
development, promotion, opportunity and 
advancement are based solely on objective, measured 
criteria relevant to the situation and we are confident 
that women and men are paid equally for equivalent 
work. Full and fair consideration is given to job 
applications from disabled persons, taking into 
account their particular aptitudes and abilities.

Our Gender pay gap report can be found here: 
www.thewosgroupplc.com

L E A R N I N G  & D E V E L O P M E N T
Delivering the highest level of customer experience 
is integral to our purpose and colleagues are proud 
to call themselves experts in the luxury watch and 
jewellery sector.

We have an established range of in-house training 
programmes including Bronze and Silver Academies 
and leadership initiatives such as the Sales to 
Management programme which supports our 
internal progression plan. In addition, we collaborate 
with our brand partners to deliver intensive product 
knowledge and customer experience training and 
our programmes are held in high regard in the sector.

This year, in the UK, we developed and ran a specific 
two-day coaching programme attended by 90 Rolex 
Agency Store Managers and to support this year’s 
strategic brands UK Christmas campaign, five thirty 
minute e-learning modules were developed and 
completed by 96% of store colleagues. In the US 
colleagues attended 4,400 hours of timepiece brand 
training, 25% of which was Rolex.

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COLLEAGUE STATISTICS
AS AT 26 APRIL 2020

UK FTE – Retail

UK FTE – Support

UK FTE – Total

478
MALE

223
MALE

510
SUPPORT

696
FEMALE

287
FEMALE

1,174
RETAIL

US FTE – Retail

US FTE – Support

US FTE – Total

121
MALE

18
MALE

53
SUPPORT

252
RETAIL

35
FEMALE

131
FEMALE

Board

5
MALE

Trading Board

9
MALE

2
FEMALE

4
FEMALE

80 colleagues attended the three-day Rolex in 
house training programme held at their training 
centre in Kings Hill increasing the total number 
of trained colleagues in the UK to 400. 

In the US, three new Rolex one day training 
programmes delivered 1,089 hours of training  
for 218 colleagues

In the UK, 50 colleagues graduated from  
leadership programmes. 

Most impressive of all, during the period of lockdown, 
UK colleagues completed an incredible 13,000+ 
e-learning modules while colleagues in the US 
attended nearly 2,300 hours of virtual webinar training 
sessions delivered by 21 different brand partners.

TA L E N T  A N D  S U C C E S S I O N
As our business grows and develops, the ability to 
attract and retain talent is key. The strength of our 
talent planning was showcased this year in the UK 
with the opening of Watches of Switzerland Gatwick 
North and recruitment of teams to run five new 
mono-brand boutiques due to open over a period 
of two months following the lockdown period. In the 
US, we collaborated closely with the Audemars 
Piguet team to open the first dedicated Audemars 
Piguet mono-brand boutique at Lenox Mall.

We were pleased to showcase the opportunities for 
progression with several movements around the Group. 
The store directors for Soho and Hudson Yards were 
appointed from Watches of Switzerland UK and  
Mayors respectively and the store director of the Rolex 
Boutique at the Wynn Resort, Las Vegas relocated from 
Mayors. We celebrated the promotion of 44 colleagues 
in the UK and 16 colleagues in the US this year.

In preparation for the planned retirement of  
Tony Broderick COO at the end of FY2020, we  
put our succession plan into practice. In January,  
Craig Bolton was promoted to Executive Director 
UK and David Hurley Executive Vice President USA, 
took complete accountability for the US division.

R E T U R N I N G  TO WO R K  P O S T  C OV I D -19
As we started to plan our return to work after the 
COVID-19 enforced lock down, we ensured that  
we followed the ‘Working Safely during COVID-19’ 
Government guidelines and assured our colleagues 
that we respected these and were going beyond them. 

Our return to work plans included newly created 
e-learning modules, physical interventions such as 
sneeze screens and the provision of optional PPE; 
new protocols for our teams and collateral to 
communicate our plans to our clients. 

We have made every effort to ensure that our 
teams and customers feel confident that we have 
created a safe environment for them to work in and 
enjoy the experience they have come to expect 
from the Watches of Switzerland Group. 

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CO M M U N I T Y

L I N K TO VA L U E S

L I N K TO  P R I N C I PA L R I S K S   
A N D U N C E RTA I N T I E S
Brand and reputational damage

Our interaction with our local communities has 
always been an important part of our culture but 
this year has seen a step change as our approach 
has become more strategic and focused. After  
only six months of our new corporate relationship, 
we were delighted to be nominated in the New 
Partnership category of the National Prince’s Trust 
Partnership Awards. In response to the COVID-19 
crisis, we were also honoured to create a food 
bank support programme to help those most in 
need in our local communities.

Last year we announced the launch of our strategic 
partnership with the Prince’s Trust at our Rolex 
Centenary celebrations in Newcastle. We were 
delighted that Rolex agreed to join us in setting an 
inaugural fundraising target of £300,000 for the 
Princeʼs Trust through the sale of 100 special edition 
watches, each with a special engraving to mark  
the Watches of Switzerland Group’s 100 year 
anniversary with Rolex. 

We were very pleased to announce in February that 
all of the watches had been sold and the fundraising 
target of £300,000 reached. This has become the 
Prince’s Trust’s single largest product related 
campaign to date and will support up to 800 young 
people across a variety of programmes. £100,000 of 
these funds will help young people in the North East.

“It’s been a fantastic first  
year of partnership with  
the Watches of Switzerland 
Group supporting our education 
programmes across the UK  
and in Newcastle specifically. 
It’s a pleasure working with a 
partner like the Watches of 
Switzerland Group who share 
our vision to raise young people’s 
aspirations and inspire them 
to realise their full potential. 
Together we have supported 
1,032 young people in this first 
year and we look forward to our 
next year in partnership.”
IAN JEFFERS
DEPUT Y CEO – THE PRINCE’ S TRUST 

With such an auspicious launch, our involvement 
with the charity has gone from strength to strength. 
In October 2019, 16 colleagues participated in the 
Palace to Palace cycle ride and five colleagues 
completed the Royal Parks Half Marathon raising 
over £20,000 between them. 

Our volunteering programmes saw colleagues in 
our support centre in Leicester training to become 
Mosaic Mentors and then becoming assigned to 
local schools as mentors for classes of up to 
25-30 schoolchildren.

We arranged World of Work days in our support 
centre and a Retail World of Work Day at our 
Birmingham store. Here, Watches of Switzerland 
Group colleagues from a variety of functions came 
together to explain how a retail business works and 
give an insight to the opportunities available. We ran 
mock interviews and helped with CV preparation for 
a Prince’s Trust TEAM programme. We were thrilled 
to be able to make our first hire when a TEAM 
programme participant so impressed us following 
her work experience in the IT department.

In London, we continue to host our highly popular 
Mappin & Webb Enterprise day for the Young 
Entrepreneurs programme whilst in the North  
East, Craig Bolton, Executive Director UK rolled  
out the Little Acorns presentation to over 150 
schoolchildren. This project uses the inspiration 

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“Firstly, I want to thank the Watches of Switzerland Group for their 
wonderful donation, it means a great deal to our food bank and the  
other three Glasgow food banks. While demand for emergency  
food has increased, donations – which we rely on to run –  
dropped by the same amount, so gestures like this mean we  
can continue to feed our community. 

“We will use the donation to purchase vouchers for Farmfoods  
stores. This means that as well as giving out our food parcels, we  
are able to give vouchers to people to use as they need to, giving 
 them more choice and access to fresh fruit and veg, and  
extending the length of time the parcel lasts.”
AUDREY FL ANNAGAN
MANAGER OF GL ASGOW SOUTH EAST FOODBANK 

of the Rolex story together with our Group’s story 
and the presenter’s own career history to educate 
young adults about the exciting opportunity a 
career in business and retail can offer. 

We continue to sponsor the Prince’s Trust 
National Award for Young Entrepreneur of the 
Year and this year, extended our sponsorship  
to three Regional Awards where Watches of 
Switzerland Group Regional Directors were 
humbled to join the judging panel of the North 
East, Midlands and London awards. Our Executive 
Director HR was equally honoured to join the 
judging panel for the National Awards.

Finally, we were pleased to support the soft launch 
of The Prince’s Trust US in October 2019 with a 
private ‘friendraising’ event in our prestigious Soho 
flagship, co-hosted by Brian Duffy, CEO and the 
Chairman of the Trustees, the Prince’s Trust US.

C OV I D -19  C O M M U N I T Y  R E S P O N S E –   
F O O D B A N K  P R O G R A M M E
In response to the growing food poverty crisis 
caused by the impact of COVID-19, after the  
period end during June 2020, we decided to make 
donations that would directly support food banks 
in large city centre community hubs in the UK and 
US. Each food bank is a registered charity and in  
the UK every recipient is a member of The  
Trussell Trust network.

In some locations, donations were made to single 
recipients and in others, a small network of food 
banks who often work in collaboration, elected to 
share donations between themselves. With one 
exception food banks were asked to use the 
donation to directly purchase food or farm 
vouchers which allow access to fresh food.

In total, the Group donated £100,000 in the UK 
with donations by location of either £10,000 or 
£20,000 and $50,000 in the US with donations of 
$10,000 and $30,000. Communities in Leicester, 
Newcastle, Glasgow, Manchester, Birmingham, 
London, Bristol, New York, Florida and Las Vegas 
were the beneficiaries of the programme.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTPEOPLE , CULTURE AND COMMUNITY

E N V I RO N M E N T

L I N K TO VA L U E S

L I N K TO  P R I N C I PA L R I S K S   
A N D U N C E RTA I N T I E S
Brand and reputational damage

Emerging risks

The Watches of Switzerland Group believes  
that a business should protect, and where  
possible, improve the environment, promote 
sustainable development and prevent the  
wasteful use of natural resources. We expect 
our business associates to comply with all  
current local environmental laws and 
regulations. Additionally, we encourage  
our vendors to promote responsible 
environmental practices.

G OV E R N A N C E
In order to improve the Group’s environmental 
sustainability, the Group set up a Corporate  
Social Responsibility (CSR) Committee. The  
CSR Committee is chaired by a member of  
the Trading Board and contains representatives 
from across the business. This committee meets 
regularly throughout the year, with its objectives 
being the following:

 – Monitoring compliance with all relevant 

environmental legislation

 – Keeping abreast of legislative and best practice 

sustainability developments

 – Developing environmental objectives, policy, 

targets and initiatives 

 – Promoting environmental awareness to colleagues.

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Transport
We partner with third-party parcel distribution 
companies for the delivery of our products. 
These companies have an Ecovadis Gold 
sustainability rating and have made a 
commitment to reducing their carbon footprint.

Our air travel within the Group is limited and our 
small fleet of company cars comprises mainly 
clean diesel or hybrid models.

E N E R G Y  A N D R E S O U R C E S

Electricity consumption
The Group’s objective is to reduce energy 
consumption year-on-year relative to revenue.  
In order to do this the Group is focussing on  
a number of energy initiatives, including:

 – In the UK we are compliant with Phase 2  
of the Energy Savings Opportunity Scheme

 – Energy consumption is monitored on a 

site-by-site basis in conjunction with a specialist 
energy partner. Through energy consumption 
monitoring, automatic lighting and temperature 
controls we look to reduce energy 
consumption whilst maintaining a comfortable 
environment for our customers and colleagues

 – Since November 2015, all new UK stores or 
major refurbishments have been completed 
using LED lighting to reduce energy usage. 60% 
of our UK stores have been converted to date 
and there is an ongoing programme in place to 
install LED lights in all our UK stores over the 
next 2-3 years. A review of LED lighting is being 
performed in the US.

 – The Group has commitments in place to 

purchase at least 40% of UK electricity for 
FY21 from renewable sources.

Greenhouse gas emissions
In order to help us understand the impact of our business on the environment, we measure our 
global carbon footprint produced from the operation of activities over which the Group has direct 
control. The Group’s aim is to reduce greenhouse gas emissions year-on-year relative to revenue.

TO N N E S CO 2 EQU I VA LE NT 
( TCO 2E )

Scope 1: Direct combustion of fuel

Scope 2: Directly purchased electricity, 
heat, steam or cooling (location based)

Total

Revenue (£m)

Intensity measure: tCO2E  
as % of revenue

April 2020

April 2019

UK

273

2,354

2,627

585.5

US 

64

702

766

225.0

Total

337

UK

370

US 

Total

168

538

3,056

2,248

1,105

3,263

3,393

810.5

2,618

588.2

1,183

185.3

3,801

733.5

0.00449

0.00340

0.00789

0.00445

0.00638

0.00518

The methodology used to calculate our emissions is based on operational control compliance with 
WRI.WBCSD GHG Protocol Corporate Accounting and Reporting Standards (Revised) and has been 
calculated using the revised carbon convention factors published by the BEIS in 2019. 

R E C YC L I N G A N D WA S T E

Product packaging
In our retail stores we have moved from polythene 
branded bags to recyclable paper bags. Our 
packaging supplier operates to ISO 9001 and 
ISO 14001 standards as well as SEDEX and SMETA.

Recycling
Across our UK high street portfolio, we partner 
with Managed Waste Solutions and Biffa, reputable 
and accredited waste management and recycling 
providers who provide us with their total waste 
management solutions. This includes collections of 
general waste and mixed recycling from each store 
plus other one-off waste which might be generated 
as a result of shop fits or rebranding.

At shopping centre locations, we work closely  
with our landlords to ensure compliance with their 
policies for responsible recycling and best practice.

At our Leicester Head Office, we recently changed 
our waste management service provider to Biffa and 
have improved our recycling rates significantly. Our 
target is to send no waste to landfill. We have taken 
on suggestions from our colleagues to improve waste 
and recycling, including the removal of single-use 
plastic cups in our support centre.

We comply with the Waste Electronic and Electrical 
Equipment Directive which forms part of our 
company policy and procedures.

Water
Over the past four years we have installed water 
meters in all possible sites across our stores and 
offices. Water meter data is used to identify sites 
with exceptional water use and to resolve problems. 
We plan to gather the baseline data for water 
consumption in order to benchmark our stores 
and develop and plan with targets to reduce our 
water usage.

Task Force on Climate-Related Financial 
Disclosures (TCFD)
The TCFD recommended that organisations  
include information on climate-related risks and 
opportunities in their annual reports, with the 
expectation that all listed companies will report  
in line with TCFD recommendations by 2022.  
The Group will align its environmental reporting  
to meet these requirements by this date.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTPEOPLE , CULTURE AND COMMUNITY

R E S P O N S I B L E  T R A D I N G

S U PPLY C H A I N

L I N K TO VA L U E S

L I N K TO P R I N C I PA L R I S K S   
A N D U N C E RTA I N T I E S
Key suppliers and supply chain

Regulatory and compliance

Brand and reputational damage

S U P P L I E R C O D E  O F   C O N D U C T
Our suppliers are requested to confirm their 
compliance with the following 12 principles:

 – Employment is freely chosen

 – Freedom of association and the right to  

collective bargaining are respected

 – Working conditions are safe and hygienic

 – Child labour shall not be used

 – Living wages are paid

 – Working hours are not excessive

 – No discrimination is practised

 – Regular employment is provided

 – No harsh or inhumane treatment is allowed 

 – Responsible environmental practices

 – Zero-tolerance of conflict products

 – Compliance with WOS Group code of conduct

In order to test compliance with our Supplier 
Manual and Code of Conduct, we carry out factory 
visits. On these visits, senior members of our 
management team make a personal check of the 
factory environment and working conditions. 

R E S P O N S I B L E  J E W E L L E RY   C O U N C I L
We have been an active member of the Responsible 
Jewellery Council (RJC) since 2011 and are working 
towards accreditation for our US businesses.

The RJC provides a clear set of standards (the RJC 
‘Code of Practices’) which form a framework for 
companies to address sustainability best practices 
and align with the 17 United Nations Sustainable 
Development Goals.

Compliance with the Code of Practices is verified 
through a third party, independent, certification process.

The Code of Practices is made up of 40 provisions 
that are specifically designed for companies to fulfil 
six broad objectives:

1.  Legal and regulatory compliance

2. 

 Responsible supply chains, human rights  
and due diligence

3.  Labour rights and working conditions 

4.  Health, safety and environment 

5. 

 Gold, silver, Platinum Group Metals (PGM), 
diamond and coloured gemstone products 

6.  Responsible mining 

S O U R C I N G
Conflict diamonds and the Kimberley Process
The Kimberley Process is a joint initiative between 
governments, industry and the United Nations to 
restrict the supply of conflict diamonds. In this 
process, conflict free diamonds are transported 
in tamper-resistant containers and must be 
accompanied by a government validated Kimberley 
Process Certificate. The System of Warranties 
(SoW) Assurance was introduced to assure only 

legitimately sourced diamonds are traded. Once a 
diamond is imported and ready for trade, a written 
statement must accompany all invoices guaranteeing 
the diamonds are from legitimate sources.

The Group insists that all our suppliers guarantee 
that any diamonds are conflict free and that written 
guarantees are provided to that effect.

Gold and other precious metals
The Group has a policy of only purchasing from 
jewellery suppliers who purchase their precious 
metals from recognised responsible bullion suppliers 
who are listed on the London Bullion Market 
Association (LBMA) good delivery list. The LBMA’s list 
seeks to ensure that the bullion is sourced responsibly, 
that it is not acquired from conflict areas and that 
human rights standards are properly respected. 

M O D E R N S L AV E RY
We are committed to maintaining the highest 
ethical standards amongst our suppliers. We work 
strongly to oppose the exploitation of workers  
and take all steps to ensure that no form of human 

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B R I B E RY, CO R R U P T I O N , TA X AT I O N   
A N D H E A LT H A N D S A F E T Y

L I N K TO VA L U E S

L I N K TO P R I N C I PA L R I S K S   
A N D U N C E RTA I N T I E S
Regulatory and compliance

Brand and reputational damage

A N T I - B R I B E RY  A N D C O R R U P T I O N
The Group’s anti-bribery and corruption policy 
reinforces that the Board is committed to 
conducting its business affairs so as to ensure that  
it does not engage in or facilitate any form of 
corruption. During the year the Group launched an 
online anti-bribery and corruption training course 
for all colleagues. The Group also has controls 
around anti-bribery and corruption including:

 – A formal policy for the logging and approval of  
all gifts and hospitality accepted by colleagues

 – Due diligence procedures for new suppliers

 – Financial controls around segregation of duties, 

invoices and payments

 – Supplier manual in place articulating our policies

The Group also has policies regarding anti-money 
laundering and the related processes are audited  
by the operational audit team.

TA X AT I O N
The Group manages its tax affairs responsibly  
and proactively to comply with tax legislation.  
The Group pays corporation tax on its operations 
in the United Kingdom and United States and  
does not operate in any tax havens or use any tax 
avoidance schemes. We seek to build solid and 
constructive working relationships with all tax 
authorities. Our Tax Strategy Statement can be 
found at www.thewosgroupplc.com.

“The Group takes a  
zero-tolerance approach  
to bribery, corruption, fraud  
and tax evasion”.

W H I S T L E B L OW I N G
The Group’s whistleblowing policy enables 
colleagues to report concerns on matters affecting 
the Group or their employment, without fear of 
recrimination. This policy refers specifically to 
bribery and fraud and an externally hosted 
independent helpline is in place. The Board has 
overall responsibility for this policy and the Executive 
Director HR has day-to-day responsibility. The 
Group also has in place an online whistleblowing 
training course for all employees.

H E A LT H  A N D S A F E T Y
The Group is committed to maintaining safety 
standards to comply with relevant legislation and to 
empower our people to build a firm safety culture. 
Solutions to support creativity and or innovation 
for new ways of working will be encouraged with 
consideration for safety standards.

Our health and safety policy applies to our business 
activities and premises to ensure, so far as it is 
reasonably practicable, the health, safety and 
welfare of our employees, customers and others 
who may be affected by our business practices. 
Health and safety practices are regularly audited 
by our operational audit and support office teams.

In response to the COVID-19 pandemic, the Group 
implemented strict social distancing and health and 
safety precautions within our distribution centres 
and offices. We are proud to have continued our 
ecommerce operations in a safe working 
environment whilst support office staff were able 
to work in safety from their homes. During the first 
few months of FY21 we began to re-open our store 
network, ensuring that the Group exceeded the 
relevant health & safety guidelines issued by the 
relevant government, whilst maintaining a welcoming 
and enjoyable experience for our customers.

trafficking or exploitation of children has taken  
place in our supply chain. Our Modern Slavery 
Statement forms part of our supplier manual that 
suppliers must comply with. Our Modern Slavery 
Statement can be found on our corporate website 
at www.thewosgroupplc.com.

PAY M E N T  P R AC T I C E S
The Group understands the importance of 
maintaining good relationships with suppliers 
and it is Group policy to agree appropriate terms 
and conditions for its transactions with suppliers 
(ranging from standard written terms to individually 
negotiated contracts) and for payment to be made  
in accordance with these terms, provided the 
supplier has complied with its obligations. The 
Group’s payment practices report is available at  
https://check-payment-practices.service.gov.uk/search, 
which showed the Group took on average 43 days 
to pay in the six-month period to 26 April 2020.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTRISK MANAGEMENT

R E COG N I S I N G E F F E C T I V E
R I S K M A N AG E M E N T

“An effective risk management 
framework has been designed 
to improve the likelihood of 
achieving the Group’s strategic 
objectives, protect the interests 
of key stakeholders and  
deliver long term success.”

The Watches of Switzerland Group defines risk 
as uncertainty around the organisation’s ability 
to achieve its objectives and execute its strategy 
effectively. Risks can be positive (opportunities) 
and negative (threats) and are a combination  
of the likelihood of an event and the impact  
of the consequence.

As with any business, the Group faces risks and 
uncertainties that could impact the delivery of 
strategic and operational objectives. The WOSG 
PLC Board’s role is central to understanding and 
providing oversight into how risks are being 
managed and addressed. The Board has established 
a framework of prudent and effective controls 

which enable risk to be assessed and managed.  
The Board takes responsibility for the management 
of risk throughout the business. 

The Board recognises that risk management is an 
integral part of good corporate governance and 
management practice and to be most effective, 
should become part of the organisation’s culture. 
The Board is, therefore, committed to ensuring  
that risk management forms an integral part of its 
philosophy, practices and business plans rather than 
viewed or practised as a separate programme and 
that responsibility for implementation is accepted  
at all levels of the organisation.

R I S K  M A N AG E M E N T  PRO C E SS

The Group’s risk management framework 
helps identify, assess, manage and monitor 
risks to within the risk appetite set by  
the Board, whilst taking advantage of 
opportunities as they are presented. 
Management are responsible for 
minimising the adverse exposure to  
the Group and its stakeholders.

The risk management process  
defined by the Board is as follows:

Identify

 – Continued oversight and tracking of 
identified risks. These are presented to the 
Audit Committee, the Board, and Executive 
Management Team

 – Internal Audit review the effectiveness  
of controls and identify gaps in control 
requiring further action

 – Risk incidents are reviewed and the lessons 
learned drive further mitigation

 – Risk registers are completed by each 
business function, identifying the risks  
in their areas of control

 – The Audit Committee and Board  
identify key risks to the Group’s  
strategic priorities

 – Horizon scanning takes place periodically 
with senior management

A

s

s

e

s

s

 – The likelihood of risk occurrence and the 
potential impact of the risk are assessed. 
This assessment takes place before and 
after consideration of mitigating controls

 – The risks are reviewed to determine their 
categorisation, including financial, operational, 
customer, regulatory and reputational

 – Appetite for each key risk is assessed with a 
target risk position agreed to reflect the level 
of risk that the business is willing to accept

M

o

n

i
t

o

r

 – Controls and mitigation plans are 
implemented to manage the risks

 – Consideration is given to the Board’s risk 
appetite to help determine the appropriate 
risk management strategy

 – Actions are agreed to further manage  
the identified risks, in line with risk appetite 
and according to risk strategy

M anage

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R E S P O N S I B I L I T I E S 

The diagram below sets out the key responsibilities and key activities of the 
various functions of the Group in relation to risk management:

B OA R D
Collective responsibility  
for the management of risk  
throughout the business

 – Oversees the adoption of appropriate risk 

management systems that identify emerging 
and established risks facing the Group and 
its stakeholders

 – Agrees how the principal risks should be 
managed or mitigated and over what 
timeframe to reduce the likelihood of their 
incidence or the magnitude of their impact

 – Determines the nature and extent of the 
principal and emerging risks faced by the 
Group and those risks which the business is 
willing to take in achieving its strategic 
objectives (determining its ‘risk appetite’)

 – Establishes clear internal and external 

communication channels on the identification 
of risk factors

 – Determines the monitoring and review process

T R A D I N G  B OA R D
Managing the risk management 
process on a day-to-day basis

A U D I T  C O M M I T T E E
Oversees risk management systems and 
process, under delegation from the Board

 – Conducts a quarterly review of the risk 

 – Assists the Board to fulfil its corporate 

register and principal risks

 – Members have responsibility for managing 

risk within their areas of responsibility

governance responsibilities in relation to 
financial reporting, internal controls and  
the risk management framework

 – Conducts formal reviews of the principal risks 

twice a year, one of which is in connection with 
the consideration of the viability statement

 – Reviews and oversees the Group risk  

register and risk management framework  
and assesses their effectiveness in mitigating 
Group level risks

 – Conducts ‘deep dives’ into key risk areas with 
relevant Directors to understand the nature 
of the risks and adequacy of the mitigations 
and controls in place

O P E R AT I O N A L   
M A N AG E M E N T
Identifying and managing  
risks on a day-to-day basis

 – Maintains the departmental risk registers

 – Identifies and assesses risk and implements 

action to mitigate risk within their area

 – Embeds and manages internal controls  
and risk management processes as part  
of business as usual operations

O P E R AT I O N A L   A U D I T,   L O S S 
P R E V E N T I O N A N D  S E C U R I T Y  T E A M
Reviews compliance with certain key 
internal procedures in stores and  
at other locations

 – Provides an objective compliance and 

monitoring overview

 – Identifies non-compliance with key  

business processes

I N T E R N A L   A U D I T 
Provides assurance to the Audit 
Committee through independent  
reviews of agreed risk areas

 – Maintains the corporate risk register

 – Ensures that principal risk topics are 

 – Presents the outcome of the risk review to the 

scheduled for regular review by the Board

Executive Board and the Audit Committee

 – Shares risk management information and best 

practice across the Group

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I D E N T I F I C AT I O N , E VA LUAT I O N  A N D   
M A N AG E M E N T O F  T H E G RO U P ’ S R I S K S

The Board has identified these to be the most significant 
risks and uncertainties that may impact the Group’s 
ability to achieve its strategic and operational goals. The 
Group recognises that the profile of risks constantly 
changes, and additional risks not presently known, or 
that may be currently deemed immaterial, may also 
impact the Group’s business objectives (as detailed on 

page 17) and performance. The risk management 
framework is therefore designed to manage rather than 
eliminate the risk of failure to achieve business 
objectives, and, as such, can only provide reasonable 
and not absolute assurance against these principal 
uncertainties impacting on business performance.

The Board confirms that it has carried out a robust 
assessment of the principal risks facing the Group, 
including those that would threaten its business model, 
future success, solvency or liquidity. 

COV I D -19 I M PAC T  O N  PR I N C I PA L R I S K S A N D U N C ERTA I N T I E S

The COVID-19 pandemic is the most significant 
external risk currently facing the Group, 
impacting colleagues, customers, the supply  
chain, and stores. As a business impacted by the 
pandemic, the Group has considered both the 
specific consequences of the virus and its impact 
on the underlying principal risks being managed.

The safety of the Group’s employees and 
customers is the priority and has been at the 
forefront of the Group’s response to the 
pandemic. The following provides an overview 
of the actions taken in response to the virus, 
the most significant risks associated with the 
pandemic and details of how it has impacted the 
broader set of principal risks and uncertainties.

H OW T H E G R O U P R E S P O N D E D
In order to limit the impact of the outbreak  
on the Group, mitigating actions to protect 
colleagues and staff, contain costs, and protect 
financial position have been implemented.  
These included:

 – Forming a crisis response team in February 2020  

to plan, adapt and respond to the latest COVID-19 
pandemic developments in order to maintain customer 
service and protect customers and colleagues.

 – The Group reacting immediately to growing 
concern regarding the health and safety of 
customers and colleagues by closing stores  
prior to Government enforced closure.

 – Successfully implementing home working for 
support centre colleagues, and safe working 
conditions for those needed to work in the 
distribution centre.

 – Taking action to reduce the Group’s cost base, 
capital expenditure and cash commitments to 
maximise liquidity.

 – Working with suppliers to adapt the level of 

supply and payment terms to maximise liquidity 
during lockdown.

 – Implementing remote trading and clienteling services 

in order to maximise revenue opportunities.

 – Engaging with landlords to manage rent 

obligations and property costs.

 – Accessing the Coronavirus Job Retention 
Scheme and furloughing colleagues where 
appropriate along with securing US funding 
through the Payment Protection Program.

Post year-end, once stores were able to re-open, 
the Group:

 – Entered into a new £45 million facility 
agreement which is guaranteed by the  
UK Government under its Coronavirus 
Large Business Interruption Loan Scheme 
to secure liquidity.

 – Introduced distancing and hygiene measures 
in stores, offices, and distribution centres to 
keep customers and colleagues safe.

 – Conducted risk assessments for each  

customer-facing store to identify potential 
strategic, operational, regulatory and colleague 
related exposures.

 – Updated operational activities to comply 

with guidance provided by the UK and US 
governments to prioritise the safety of 
colleagues and customers.

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C H A N G E S TO  T H E  R I S K  P R O F I L E
The table below summarises the key potential risk implications of the pandemic and how these link to the 
core principal risks that remain in place in the section below. 

Relevant  
principal risk

Business strategy 
execution and 
development

Key suppliers  
and supply chain 

Business interruption

Data protection and 
cyber security

Regulatory and 
compliance

Financial and treasury

Multiple risks

Risk description

The Group may fail to effectively and rapidly respond to the pressures 
of an increasingly changing retail environment, most relevantly from the 
impact of COVID-19. 

The potential closure of supplier manufacturing operations, as a result 
of COVID-19, could significantly impact the supply chain of products. 
The Group’s supplier base is concentrated in Switzerland, therefore a 
significant lockdown of operations in Switzerland would materially impact 
the Group.

The impact of having to close stores or a reduced number of employees 
through illness.

Potential additional COVID-19 related security risks in relation to 
increased working from home arrangements, an increase in phishing 
campaigns, and increased reliance on third parties supporting critical 
support services.

An inability to adequately safeguard customers, colleagues, and other 
stakeholders during the COVID-19 pandemic, could result in potential 
breaches of health and safety laws and regulations.

Significantly reduced trading over an extended period, as a result of 
COVID-19, could impact the Group’s ability to operate within committed 
credit facilities.

An inability to successfully respond to the ending of lockdown (such as 
management of colleagues returning from furlough and re-establishing 
‘business as usual’ process and control) would trigger operational 
challenges and inefficiencies for the business.

E M ERG I N G  R I S K S

As part of the ongoing risk management framework described above, the Group identifies emerging 
risks and determines their potential impact on the business. 

One emerging risk identified was the resilience of the Group’s ability to manage the potential impact of climate 
change. Finite resources exist for the raw material of our product which could lead to scarcity of supply and 
increased product costs in the future. This could be mitigated by the recycling of raw materials or lab produced 
alternatives for gemstones. Increased frequency of extreme weather conditions could cause disruption to the 
supply chain or customers’ shopping habits. Climate change and environmental policies and practices are 
governed by the CSR committee which includes a cross section of colleagues from across the business who 
meet regularly.

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The Board’s assessment of the principal risks and uncertainties  
facing the Group and the mitigation in place is set out below. 

Business strategy execution  
and development

CHANGE IN RISK

L I N K TO  S T R AT E G Y

Principal risk description
If the Board adopts the wrong strategy or does 
not implement its strategy effectively, the 
business may suffer.

The Group’s growth strategy exposes it to risks 
and the Group may encounter setbacks in its 
ongoing expansion in the UK and the US.

The Group’s significant investments in its store 
portfolio, IT systems, colleagues and marketing 
may be unsuccessful in growing the Group’s 
business as planned.

The Group may make acquisitions or other 
investments that prove unsuccessful or divert  
its resources. Successful growth through future 
acquisitions is dependent upon the Group’s ability 
to identify suitable acquisition targets, conduct 
appropriate due diligence, negotiate transactions  
on favourable terms, complete such transactions 
and successfully integrate the acquired businesses.

The Group may fail to effectively and rapidly 
respond to the pressures of an increasingly changing 
retail environment, including from the impact of 
COVID-19. The re-evaluation of priorities and their 
delivery, including the consideration of initiatives to 
respond to permanent changes in customer 
behaviours or to change working practices, is 
paramount in the current environment.

How we manage or mitigate the risk
 – The Board reviews business strategy on a 

regular basis to determine how sales and profit 
can be maximised, and business operations be 
made more efficient

 – The Board has significant relevant experience, 

including in the retail and luxury markets

 – The CEO provides updates to the Board on  
key development opportunities and initiatives

 – Expansion of the property portfolio or potential 
acquisitions must meet strict payback criteria. 
Return on investment of marketing and other 
investment activity is monitored closely

 – Key management information is provided to the 
Board on a regular basis to help inform strategic 
decision making

 – The Group adapted its strategy to take advantage 
of online trading and remote clienteling activities  
to maximise sales throughout the lockdown  
period and post re-opening. All operational  
and capital expenditure has been reviewed to 
ensure that spending is aligned with the new 
operating model

 – The Group has diversified its operations 
through the expansion of mono-brand 
boutiques and ecommerce platforms. Having 
entered the US market in 2017 there is 
international market diversification reducing 
reliance on one international territory.

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K E Y

S T R AT E G I C  P R I O R I T I E S

Increase

Decrease

No change

Heightened risk due to COVID-19

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness  
and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

Key suppliers and  
supply chain 

Principal risk description
The manufacture of key luxury watch brands  
is highly concentrated among a limited number 
of brand owners and the production of luxury 
watches is limited by the small number of master 
watchmakers and the availability of artisanal 
skills. Owners of luxury watch brands control 
distribution through strict, selective distribution 
agreements. Consequently, the relationship with 
owners of luxury watch brands is crucial to the 
Group’s success.

Some of the Group’s distribution agreements 
with luxury watch brands provide owners of such 
brands with a right to terminate the agreement 
in the event of a change of control and/or 
management of the Group. The Group is subject 
to the risk that owners of luxury watch brands may 
decide to terminate these contracts or otherwise 
not to renew them upon expiration, or to reduce 
the number of agencies they grant to the Group.

Customer experience  
and market risks

Principal risk description
An inability to maintain a consistent high-quality 
experience for the Group’s customers across the 
sales channels, particularly within the store 
network, and during the COVID-19 pandemic, 
could adversely affect business.

The Group faces intense competition from other 
retailers, including online retail companies, and any 
failure by the Group to compete effectively could 
result in a loss of market share or the ability to retain 
supplier agencies. Aggressive discounting by 
competitors may also adversely affect the Group’s 
performance in the short term. The Group also 
competes with the grey market, where unauthorised 
dealers may be offering significant discounts. 

CHANGE IN RISK

L I N K TO  S T R AT E G Y

The Group’s distribution agreements with suppliers 
do not guarantee a steady supply of merchandise.

The Group’s business model may also come under 
significant pressure should the owners of luxury 
watch brands choose to distribute their own 
watches, increasingly or entirely by-passing third 
party retailers such as the Group.

As a result of COVID-19, supplier manufacturing 
operations could be forced to close, impacting 
operational activities, customer experience, and 
business strategy.

How we manage or mitigate the risk
 – The Group fosters strong relationships with 
suppliers, many of which have been held for  
a significant length of time

 – The Group works collaboratively with suppliers 
to identify product trends and forward demand 

 – Continued focus on providing the best customer 
experience, representing the brands in the best 
possible way

 – In-depth training for store colleagues is 

provided, including specific training provided  
by the brand owners themselves

CHANGE IN RISK

L I N K TO  S T R AT E G Y

Long term consumer attitudes to diamonds, gold 
and other precious metals and gemstones could be 
affected by a variety of issues, including concern 
over the source of raw materials, the impact of 
mining and refining of minerals on the environment, 
labour conditions in the supply chain, and the 
availability and perception of substitute products, 
such as cubic zirconia and laboratory-created 
diamonds. Equally, longer term consumer attitudes 
to more technologically advanced watches, such as 
‘smart watches’ could reduce the consumer demand 
for luxury watches.

How we manage or mitigate the risk
 – The Group provides the ultimate luxury 

environment for its customers to feel welcome, 
appreciated and supported 

 – Initiatives launched in response to the 

COVID-19 lockdown to continue making 
product available safely to customers

 – Exceptional training is provided for our store 

colleagues, and other customer facing colleagues, 
to allow them to provide the best customer 
service, along with in-depth product knowledge

 – The CRM database allows the Group to manage 
the customer from a potential to a loyal customer

 – The Group continues to invest in and develop 

its product offering to improve the value offered 
to consumers, retailers and manufacturers

 – Competitor activity is monitored in detail, enabling 
strategic decision making on key market positions

 – The diversification of the Group through mono- 
brand boutiques and significant online presence 
together with the Group’s scale and technological 
capabilities are competitive advantages for the Group.

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Colleague talent  
and capability 

Principal risk description
The Group depends on the services of key 
personnel to manage its business, and the 
departure of such personnel or the failure to 
recruit and retain suitable personnel could 
adversely affect the Group’s business.

CHANGE IN RISK

L I N K TO  S T R AT E G Y

Customer experience is an essential element in  
the success of the Group’s business, where many 
customers prefer a more personal face-to-face 
experience and have established personal 
relationships with the Group’s sales colleagues.  
An inability to recruit, train, motivate and retain 
suitably qualified colleagues, especially with 
specialised knowledge of luxury watches, would 
have a material impact on the Group.

How we manage or mitigate the risk
 – The Trading Board considers the development 
of senior management to ensure there are 
opportunities for career development, 
promotion, and appropriate succession

 – The Nomination Committee considers the 

succession planning for the Board

 – The Group’s award winning ‘VibE’ recognition 

programme is in place to incentivise and 
motivate all colleagues

 – A wide range of training and development 
programmes are available to colleagues, 
including the Group’s own Academy

 – A Group wide engagement survey provides an 

insight into what colleagues feel would make the 
Group an even better place to work

 – The Group continually reviews the 

remuneration and benefits packages for all 
colleagues to make sure they are appropriately 
rewarded for the substantial contribution they 
make to the Group’s growth and success. These 
benefits and the value they bring to colleagues 
are continually communicated to ensure they 
are taking advantage of them

 – A focused project group has been established, 
with an objective to monitor and reduce retail 
labour turnover, particularly in the first year of 
employment

 – The Group is initiating a shift from part time to 

full time contracts for retail colleagues

 – A talent bank is in the process of being 

established, which will provide a pipeline  
for management and high potential hires

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K E Y

S T R AT E G I C  P R I O R I T I E S

Increase

Decrease

No change

Heightened risk due to COVID-19

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness  
and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

Business interruption  
and IT infrastructure 

Principal risk description
Adverse weather conditions, pandemics, travel 
disruption, natural disasters, terrorism, acts of 
war or other exogenous events could adversely 
affect consumer discretionary spending or cause 
a disruption to the Group’s operations.

The inability of the Group to be able to operate 
stores or significant reduction in available 
colleagues to operate the business, such as during 
the COVID-19 pandemic, would significantly 
impact the operations of the business.

The Group offers flexible delivery options 
(home delivery or click-and-collect in-store) and 
its online operations rely on third party carriers 
and transportation providers. The Group’s 
shipments are subject to various risks, including 
labour strikes and adverse weather.

CHANGE IN RISK

L I N K TO  S T R AT E G Y

The Group may experience significant theft of 
products from its stores, distribution centres or 
during the transportation of goods. If a hold-up, 
burglary or other theft incident takes a violent turn, 
the Group may also suffer reputational damage 
and our customers may become less inclined  
to visit its stores.

Disruptions to, or failures in, the Group’s IT 
infrastructure and networks, or those of third 
parties, could disrupt the Group’s operations, 
especially during periods of increased reliance on 
these systems such as those experienced during  
the COVID-19 lockdown. 

The Group relies on IT networks and systems, some 
of which are managed by third parties, to process, 
encrypt, transmit and store electronic information, 
and to manage or support a variety of business 
processes and activities, including sales, supply chain, 
merchandise distribution, customer invoicing and 
collection of payments.

How we manage or mitigate the risk
 – The Group has a framework of operational 

procedures and business continuity plans that 
are regularly reviewed, updated and tested

 – The multi-channel model allows customers to 

purchase online from the safety and comfort of 
their homes

 – Robust security arrangements are in place across 

our store network to protect people and 
products in the case of security incidents

 – A comprehensive insurance programme is in 
place to offset the financial consequences of 
insured events

 – Business critical systems are based on 

established, industry leading package solutions 

 – A detailed IT development and security 

roadmap is in place aligned to our strategy

 – Reliable and reputable third party logistic 

partners have been engaged to ensure the 
secure transportation of goods

 – The Group put in place action plans to 

effectively deal with the COVID-19 pandemic 
impact on business operations.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTPRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Data protection  
and cyber security 

Principal risk description
The increasing sophistication and frequency  
of cyber-attacks, coupled with the General  
Data Protection Regulation (GDPR), highlight 
the escalating information security risk facing  
all businesses. 

As the Group operates in both the US and  
UK markets, the regulatory environment 
surrounding these areas is considered  
more complex.

Security breaches and failures in the Group’s  
IT infrastructure and networks, or those  
of third parties, could compromise sensitive  
and confidential information and affect the 
Group’s reputation.

Regulatory and  
compliance 

Principal risk description
Fines, litigation and reputational damage  
could arise if the Group fails to comply with 
legislative or regulatory requirements including, 
but not limited to, consumer law, health and 
safety, employment law, GDPR and data 
protection, anti-bribery and corruption, 
competition law, anti-money laundering,  
and supply chain regulations.

CHANGE IN RISK

L I N K TO  S T R AT E G Y

Theft or loss of Company or customer data or 
potential damage to any systems from viruses, 
ransomware or other malware could result in fines 
and reputational damage to the business that could 
negatively impact on our sales.

Potential additional COVID-19 related security  
risks in relation to increased working from home 
arrangements, an increase in phishing campaigns, 
and increased reliance on third parties supporting 
critical support services.

How we manage or mitigate the risk
 – Significant investment in systems development  

and security programmes

 – Systems vulnerability and penetration testing  

is carried out regularly

 – the Data Protection Committee meets at least 
six times a year to review related processes and 
emerging risks

 – GDPR policies, procedures and training in place 

 – Strict access rights are in place to limit access  

to data and reports to limited people

 – Regular communication with colleagues on  
the risk of ‘phishing’ emails and alerts of 
identified examples

 – SIEM (“Security Information and Event 

Management”) tools are being introduced  
across the Group’s technology estate

 – VPN security controls have been enhanced  
in light of the increased requirement for use 
through working from home arrangements

CHANGE IN RISK

L I N K TO  S T R AT E G Y

Due to the Group expanding into the US, there  
is a risk the business lacks the detailed knowledge  
of US laws and regulations resulting in a breach, 
significant fine and reputational impact.

There is a risk that the Group could fail to 
adequately look after the health and wellbeing  
of its colleagues and customers, especially 
considering the challenges faced by COVID-19,  
with potential breaches of health and safety laws 
and regulations.

How we manage or mitigate the risk
 – The Group actively monitors both regulatory 

developments in the UK and US and compliance 
with existing obligations

 – Clear policies and procedures are in place, 

including, but not limited to, anti-bribery and 
corruption, whistleblowing, and data protection

 – Mandatory induction briefings and training for  

all staff on regulation and compliance

 – Experienced in-house legal team with external 

expertise sought as needed

 – The established culture and values foster open, 

honest communication

 – Operational activities have been amended, and 

continue to be updated, to comply with guidance 
provided by the government to prioritise the 
safety of colleagues and customers.

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K E Y

S T R AT E G I C  P R I O R I T I E S

Increase

Decrease

No change

Heightened risk due to COVID-19

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness  
and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

Economic and political 

CHANGE IN RISK

L I N K TO  S T R AT E G Y

Principal risk description
The Group’s business is geographically 
concentrated in the UK and US. Any sustained 
stagnation or deterioration in the luxury watch 
or jewellery markets or decline in consumer 
spending in the UK or US could have a material 
adverse impact on the Group’s business.

The Group or its suppliers may not be able to 
anticipate, identify and respond to changing 
consumer preferences in a timely manner, and 
the Group may not manage its inventory in  
line with customer demand.

Brand and  
reputational damage 

Principal risk description
The Watches of Switzerland Group’s trading 
brands are an important asset and failure to 
protect the Group’s reputation and brand could 
lead to a loss of trust and confidence. This could 
result in a decline in the customer base, affect 
the ability to recruit and retain the best people 
and damage our reputation with our suppliers.

Ongoing legal, political and economic uncertainty in 
the UK and international markets could give rise to 
significant currency fluctuations, interest rate 
increases, adverse taxation arrangements or affect 
current trading and supply arrangements. For 
example, continuing Brexit uncertainty may have  
an adverse impact on the UK economy.

How we manage or mitigate the risk
 – Regular monitoring of economic and political 

events, including Brexit and COVID-19

 – Brexit risk assessment completed to identify 

potential areas of risk and mitigation

 – Focus on customer service to attract and  

retain customers

 – Detailed sales data is analysed to anticipate 

future trends and demand, taking into 
consideration the current economic environment

 – Through the expansion into the US, the Group is 

not wholly dependent on the economic or political 
environment in one single market.

CHANGE IN RISK

L I N K TO  S T R AT E G Y

How we manage or mitigate the risk
 – The Group has a clear and open culture with 

a focus on trust and transparency

 – Good customer experience is a key priority 

of the Group

 – The Group undertakes regular customer 
engagement to understand and adapt the 
product, offer and store environment

 – The use of world-class marketing, along with an 

in-depth knowledge of products makes the 
Group an authority in the markets it serves

Financial and treasury 

CHANGE IN RISK

L I N K TO  S T R AT E G Y

Principal risk description
The Group’s ability to meet its financial obligations 
and to support the operations and expansion of the 
business is dependent on having sufficient funding 
over the short, medium and long term. The Group is 
reliant on the availability of adequate financing from 
banks and capital markets to meet its liquidity needs. 

The Group’s level of indebtedness could 
adversely affect its ability to react to changes in 
our business and may limit the commercial and 
financial flexibility to operate the business.

The Group is exposed to foreign exchange risk and 
profits may be adversely impacted by unforeseen 
movements in foreign exchange rates.

Significantly reduced trading over an extended 
period, as a result of the COVID-19 pandemic, 
could impact the business’s ability to operate within 
committed credit facilities. This has been considered 
as part of the Group’s going concern assessment on 
page 74.

How we manage or mitigate the risk
 – The Group’s debt position, available funding and 
cash flow projections are regularly monitored

 – Current lending facilities are in place until April 2023 
and June 2024. Post year-end the Group further 
strengthened its liquidity position with a new  
£45.0 million facility agreement as part of the UK 
government CLBILS initiative, which matures in 
November 2021. On 18 June 2020 the covenant 
requirements on the UK facilities were amended  
to reflect a liquidity headroom requirement, rather 
than financial ratios, for the October 2020 and  
April 2021 covenant tests.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTGOING CONCERN AND VIABILITY STATEMENT

V I A B I L I T Y  A N D G O I N G   C O N C E R N 

G O I N G  C O N C E R N
The financial statements have been prepared on a 
going concern basis. In adopting the going concern 
basis, the Directors have considered the business 
activities set out on pages 2 to 63, the principal risks 
and uncertainties as set out on pages 66 to 73 and 
the impact of COVID-19.

At the balance sheet date, the Group had a total of 
£219.0m in available committed facilities, of which 
£202.6m was drawn down. Net debt1 at this date 
was £129.7m with liquidity (defined as unrestricted 
cash plus undrawn available facilities) headroom of 
£79.0m. This funding matures in 2023/24. On 
14 May 2020, the Group entered into a new £45.0m 
facility agreement as part of the UK government 
Coronavirus Large Business Interruption Loan 
Scheme (“CLBILS”) which has a maturity of 
November 2021. The total available committed 
facilities in place as of 12 August 2020 were 
£261.8m and drawn down facilities were £150.3m.

The key covenant tests attached to the Group’s 
facilities are a measure of net debt1 to EBITDA and 
the Fixed Charge Cover Ratio (FCCR) at each April 
and October. The covenant tests at October and 
April 2020 were fully met. On 18 June 2020, the 
covenant tests of the Group’s facilities were 
replaced with a monthly minimum liquidity 
headroom covenant of £20.0m for the period  
of June 2020 to September 2021. The Directors 
sought the replacement of covenants to provide 
further flexibility to deal with any unexpected 
circumstances during that period. 

The strategic planning process reviewed by the 
Board is over a three-year period, with the Board 
acknowledging that there is uncertainty around those 
plans as a result of COVID-19. During the normal 
cycle of strategic planning the budget and three-year 
plans are approved by the Board in February each 
year. As a result of the impact of COVID-19, the 
budget and three-year plan were updated for the 
Director’s best estimate of the impact of COVID-19 
in August 2020, taking into account trading post year 
end once lockdown had ended.

In assessing whether the going concern basis of 
accounting is appropriate, the Directors have 
reviewed various trading scenarios for the 12-month 
period from the date of this report, these included:

 – The Budget approved by the Board in August 2020, 

which included the following key assumptions;

 – A continued strong luxury watch market in the 

UK and US

1  Refer to glossary on page 180 for definition.

 – Anticipation of some localised disruption  
due to COVID-19 but assumes no further 
national-scale lockdowns in either the US  
or UK during the period

 – Lower levels of tourism in the US and UK and 
reduced travel impacting our airport stores.

Should the November and December trading be 
below expectation, the Group has ten months to take 
mitigating actions to rectify any potential breach of 
covenants. Mitigating actions, which are not reflected 
in the scenario analysis above, would include:

 – Those in management’s control:

 – Sufficient luxury watch supply to support the 

 – Review of marketing spend

revenue forecast 

The budget aligns to the Guidance given on page 34. 
Under this budget all covenant tests to October 
2021 are comfortably complied with and there is 
sufficient liquidity to repay the £45.0m CLBILS 
facility in November 2021.

 – Reverse stress-testing of this budget to determine 
what level of reduced EBITDA and other possible 
cash outflows would result in a breach of the 
£20.0m liquidity headroom covenant. The 
likelihood of this level of reduced EBITDA and 
other cash outflows are considered remote. 
Neither a full 12-month store lockdown nor a 
Christmas store closure period with an additional 
reduced demand during the 12-month period, 
would result in a breach of the £20.0m minimum 
headroom covenant.

 – Severe but plausible scenarios of a full store 

closure at Christmas or a 20% reduction in sales to 
the budget due to reduced consumer confidence 
and lower disposable income or a combination of 
the two would still result in the £20.0m liquidity 
covenant, the October 2021 debt to EBITDA ratio 
and the £45.0m CLBILS loan repayment in 
November 2021 all being complied with.

These scenarios reflect the following:

 – Cost-saving initiatives, such as reduced marketing 

and other operating costs

 – Reduced capital expenditure of £18.0m

 – Benefit of £13.3m of business rates relief in FY21

 – Income from the US and UK Government payroll 

support schemes of £6.1m to October 2021.

The Board extended the going concern review 
period to include the covenant tests at October 
2021, when the covenant waiver ends, and the 
CLBILS £45.0m repayment in November 2021. 
Under the budget the October 2021 debt to 
EBITDA covenant is comfortably satisfied and there 
is sufficient liquidity available to repay the CLBILS 
facility. Significant sales reduction against the budget 
such as a lockdown in the peak trading months of 
November and December or a further full store 
lockdown of 3-4 months could be endured without 
breaching the October 2021 covenant. The Board 
considers that a further sales reduction beyond 
these scenarios is remote.

 – Reduction in the level of stock purchases

 – Restructuring of the business with headcount 

and store operational savings

 – Other activities: 

 – Renegotiations with suppliers and landlords

 – Pursuance of additional financing including equity

 – A covenant waiver request to the lenders 

As a result of the above analysis, including potential 
severe but plausible scenarios, the Board believes 
that the Group is able to adequately manage its 
financing and principal risks and that the Group will 
be able to operate within the level of its facilities and 
meet the required covenants for the period to 
November 2021. For this reason, the Board considers 
it appropriate for the Group to adopt the going 
concern basis in preparing the financial statements.

V I A B I L I T Y  S TAT E M E N T
In accordance with Provision 31 of the UK 
Corporate Governance Code 2018, the Directors 
are required to issue a Viability Statement declaring 
whether the Directors believe the Group is able to 
continue to operate and meet its liabilities over a 
period greater than 12 months, taking into account 
its current position and principal risks.

A S S E S S M E N T  O F  P R O S P E C T S
The Directors have assessed the prospects of the 
Group by reference to its current financial position its 
recent and historical financial performance, its forecasts 
for future performance, its business model (page 36), 
strategy (pages 18 to 25) and its principal risks and 
mitigating factors (pages 66 to 73). In addition, the 
Board regularly reviews the financial position of the 
Group, its liquidity and financial forecasts. 

The three-year plan was reviewed and endorsed 
by the Board in August 2020, which includes the 
following key assumptions: 

 – Reflection of the impact of COVID-19 on tourism, 

air travel and consumer confidence. 

 – A continued strong luxury watch market in the UK 

and US 

 – Sufficient luxury watch supply to support the 

revenue forecast

 – Revenues are based on sales in the UK and US only 
with no further geographical expansion planned.

The budget aligns to the Guidance given on page 34.

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A S S E S S M E N T P E R I O D
The Directors have assessed the prospects of the 
Group over a three-year period. In determining  
the appropriate assessment period, the Board 
considered the uncertainty regarding the duration, 
extent and impact of the COVID-19 pandemic on 
the Group’s operations.

A three-year period is considered an appropriate 
timeframe to assess the Group’s prospects and  
is consistent with the Group’s business model, 
strategic planning period, recently introduced 
management incentive schemes and medium-term 
financing considerations. 

C U R R E N T F I N A N C I N G
At the balance sheet date, the Group had a total of 
£219.0m in available committed facilities, of which 
£202.6m was drawn down. Net debt1 at this date 
was £129.7m with liquidity (defined as unrestricted 
cash plus undrawn available facilities) headroom of 
£82.9m. This funding matures in 2023/24. On 
14 May 2020, the Group entered into a new £45m 
facility agreement as part of the UK government 
CLBILS loan which has a maturity of November 
2021. The total available committed facilities in  
place as of 12 August 2020 were £261.8m and 
drawn down facilities were £150.3m.

The key covenant tests attached to the Group’s 
facilities are a measure of net debt1 to EBITDA and 
the Fixed Charge Cover Ratio (FCCR) at each April 
and October. The covenant tests at October and 
April 2020 were fully met. On 18 June 2020, the 
covenant tests of the Group’s facilities were 
replaced with a monthly minimum liquidity 
headroom covenant of £20.0m for the period of 
June 2020 to September 2021. The Directors sought 
the replacement of covenants to provide further 
flexibility to deal with any unexpected 
circumstances during that period.

During the three-year viability period the lending 
obligations are as follows:

 – Comply with a month end minimum liquidity test 
of £20.0m from June 2020 to September 2021

 – Having sufficient funds to repay the £45.0m 

CLBILS facility in November 2021

 – Comply with the Debt to EBITDA and FCCR ratio 

at six monthly intervals from October 2021

 – Extending or refinancing the US ABL in April 2023.

A S S E S S M E N T O F  V I A B I L I T Y
The strategic planning process reviewed by the 
Board is over a three-year period, with the Board 
acknowledging that there is uncertainty around those 
plans as a result of COVID-19. During the normal 
cycle of strategic planning the budget and three-year 
plans are approved by the Board in February each 
year. As a result of the impact of COVID-19, the 
budget and three-year plan were updated for the 
Director’s best estimate of the impact of COVID-19 
in August 2020, taking into account trading post year 
end once lockdown had ended.

In making the viability statement, the Board 
carried out a robust assessment of the principal 
risks and uncertainties facing Group as described 
on pages 66 to 73. This included a how the business 
model could be impacted by COVID-19. The key 
risks identified that would have a material impact 
on the long-term viability of the Group were 
the impact of COVID-19 (including suppressed 
customer demand and further lockdowns) and 
the loss of a key supplier. As discussed on page 73, 
the impact of Brexit is not expected to be material 
to the Group.

The impact of COVID-19 on the global economy, 
impact on competitors and customer behaviours  
or potential business interruption through further 
lockdowns are all uncertain. As a result, multiple 
models were reviewed by the Board to take into 
account the potential various impacts of COVID-19.

The scenarios assessed in relation to viability were:

 – Reverse stress-testing of this plan to determine 

what level of reduced EBITDA and other possible 
cash outflows would result in a breach of the 
lending requirements during the three-year 
period. This level of reduced EBITDA and other 
possible cash outflows is considered not to be 
plausible. Neither a full 12-month store lockdown 
or a Christmas store closure period with an 
additional reduced demand during the three-year 
period, would result in a breach of the lending 
requirement over the next three years.

 – Severe but plausible COVID-19 scenarios 

impacting on the three-year viability review of a 
full store closure at Christmas or a 20% reduction 
in sales due to reduced consumer confidence and 
lower disposable income or a combination of the 
two would still result in the £20.0m liquidity 
covenant, the October 2021 debt to EBITDA ratio 
and the £45.0m CLBILS loan repayment all being 
complied with. A further plausible sales reduction 
of 10% in FY22 and FY23 in addition to the severe 
COVID-19 impact would also not breach the 
lending requirements.

 – The loss of a key supplier to the business. This 

scenario would have a significant adverse impact 
on the Group. However, management consider 
that the strength of the current supplier 
relationship combined with the historic store 
investment and revenue growth achieved means 
that this scenario is not plausible.

Whilst the impact of COVID-19 on the business 
has been and will be material to the Group, the 
business’ long term strategy for value creation in the 
UK and US remains unchanged. The advantages of 
the Group’s multi-channel operating model coupled 
with its scale and technological expertise should 
enable the business to outperform the market, take 
market share and capitalise on the material growth 
opportunities in the US.

C O N C L U S I O N
Based upon this assessment of the sensitivity, 
around the significant loss of revenue built into the 
scenarios tested, the Directors confirm that they 
have a reasonable expectation that the Group will 
be able to continue in operation to meet its 
liabilities as they fall due over the three-year 
assessment period.

A P P R OVA L  O F  S T R AT E G I C  R E P O R T
Approved by the Board and signed on its behalf:

BRIAN DUFFY
C H I E F E X E C U T I V E O F F I C E R
12 August 2020 

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTCORPOR ATE GOVERNANCE INTRODUCTION

T H E  I M P O RTA N C E O F H I G H   
S TA N DA R DS O F GOV ER N A N C E

“We are united in  
prioritising the  
long term strength  
of the business.”

DENNIS MILL ARD
CHAIRMAN

W elcome to our Corporate 

Governance Report. I speak 
on behalf of the full Board 
when I say that we are united 

in prioritising the long term strength of the 
business as we emerge from the current, 
unprecedented crisis. 

Throughout the year, the Board has continued to 
recognise the importance of high standards of 
corporate governance and we have an effective 
board who work together to promote the long 
term sustainable success of the Company that is 
focused on generating value for all its stakeholders.

G OV E R N A N C E R E F O R M A N D P R O G R E S S 
This is the first full year that Watches of Switzerland 
Group PLC (WOSG PLC) has been subject to the 
Corporate Governance Code 2018 (the “Code”). 
We continued our efforts to strengthen governance 
arrangements throughout the year to ensure 
compliance with the Code.  

Our collective resources were re-directed in the 
latter stages of the financial year towards ensuring 
the more immediate continuity of the Group with 
the least disruptive impact on all of our stakeholder 
groups. Please see additional comments on our 
reaction to the COVID-19 pandemic on pages 16 
and 17.

All Directors and senior management are aware of 
their duties and responsibilities under the Companies 
Act 2006, the Code, the Disclosure and Transparency 
Rules (“DTR”) and the Listing Rules (“LR”).

This Corporate Governance Report discusses the 
framework for controlling and managing the Group 
in further detail. WOSG PLC has established 
procedures in place which provide a basis for the 
Board to make proper judgements on an ongoing 
basis as to the financial position and prospects of 
the Group.

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P U R P O S E A N D C U LT U R E 
As a Group we remain clear on our purpose which is 
to partner with the most prestigious and recognised 
Swiss luxury watch brands and offer a complementary 
luxury jewellery range. We provide the highest quality 
customer experience including a modern, open and 
welcoming luxury store environment featuring a 
compelling product range and an expert level of 
service in a multi-channel environment. All of the 
above is supported by leading-edge technology and 
bold impactful marketing.

Culture is a key theme in the Code. We work hard 
to ensure that our values and strategy are aligned 
with our company culture. For more on our Values 
see pages 54 to 63. Our culture determines how we 
behave, how we make decisions and our attitude 
towards risk. We have never been prouder of the 
demonstration of unity that we have seen from 
our workforce in these unprecedented times. 
We are pleased to include our first Statement of 
Engagement with Employees on pages 50 and 51.

A N N U A L  G E N E R A L  M E E T I N G
The AGM is scheduled to take place on  
14 October 2020, commencing at 1pm and  
will be held at 36 North Row, London W1K 6DH.

F O C U S F O R 2 0 21
During the course of the 2021 financial year,  
the Board will continue to focus its efforts on 
maintaining the organisation for the benefit of  
all stakeholders and will continue to monitor 
regulations and developments arising on the 
governance landscape. 

DENNIS MILLARD 
C H A I R M A N 
12 August 2020

U K  C O R P O R AT E G OV E R N A N C E 
C O D E 2 018

1 
B OA R D  L E A D E R S H I P   
& C O M PA N Y 
P U R P O S E

»  READ MORE  PAGE 80

2 
D I V I S I O N O F 
R E S P O N S I B I L I T I E S

»  READ MORE  PAGE 81

3 
C O M P O S I T I O N , 
S U C C E S S I O N & 
E VA L U AT I O N

»  READ MORE  PAGE 82

4 
A U D I T,  R I S K & 
I N T E R N A L  C O N T R O L

»  READ MORE  PAGE 83

5 
R E M U N E R AT I O N

»  READ MORE  PAGE 83

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTCORPOR ATE GOVERNANCE STATEMENT

C O R P O R AT E G OV E R N A N C E 
S TAT E M E N T 2 0 2 0

This Corporate Governance 
Statement explains key features of 
the Group’s governance structure 
and how the Group measures itself 
against the standards set out in the 
UK Corporate Governance Code 
2018, as required by the Listing 
Rules of the Financial Conduct 
Authority. A copy of the Code can 
be found on the Financial Reporting 
Council’s website at www.frc.org.uk. 

We believe that good governance 
provides the framework for stronger 
value creation and lower risk for 
shareholders. It is the Board’s 
responsibility to instil and maintain 
a culture of openness, integrity and 
transparency throughout the business, 
through our actions and conduct, 
policies and communications. 

We apply corporate governance 
guidelines in a way that is relevant 
and meaningful to our business and 
consistent with our culture and values. 
If we decide that the interests of the 
Watches of Switzerland Group PLC and 
its shareholders can be better served by 
doing things in a different way, we will 
explain the reasons why.

Statutory Information
The Group has chosen to provide certain disclosures and information in relation to the Corporate Governance 
Statement as required by DTR7.2 elsewhere in this Annual Report and Accounts. These are cross referenced 
in the table below:

STATUTO RY I N FO R M ATI O N 

S EC TI O N O F R E PO RT

PAG E 

Internal control and risk management

Securities carrying special rights with regard to the control 
of WOSG PLC

Restrictions on voting rights

Appointment and replacement of Directors and amendments 
to WOSG PLC’s Articles

Powers of WOSG PLC’s Directors relating to transactions 
in own shares

Risk management

Directors’ Report

Directors’ Report

Directors’ Report

Directors’ Report

Values and culture

People, Culture and Community

64

88

88

87

87

54

U K   C O R P O R AT E G OV E R N A N C E C O D E 2 018 C O M P L I A N C E 
The Company’s obligation is to state whether it has complied with the relevant provisions of the Code, 
or to explain why it has not done so (up to the date of this Annual Report and Accounts). The Company 
has applied the principles and complied with the provisions of the Code.

B OA R D A P P R OVA L  F O R  T H E C O R P O R AT E G OV E R N A N C E S TAT E M E N T  2 0 2 0
This Corporate Governance Statement is approved by the Board and signed on behalf of the Board by 
its Chairman and Company Secretary.

DENNIS MILLARD  
C H A I R M A N  

PAUL EARDLEY
C O M PA N Y  S E C R E TA RY 

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B OA R D L E A D E R S H I P   S T R U C T U R E

The following diagram shows the role of the Board and its committees and management.

B OA R D O F  D I R E C TO R S
The Board is collectively responsible for the long term success of WOSG PLC and the Group. The business of the Group is managed by the Board who 
may exercise all the powers of the Company. The Board delegates certain matters to the Board committees, and delegates the detailed implementation 
of matters approved by the Board and the day-to-day operational aspects of the business to the Executive Directors and the Trading Board. 

The Board has remained unchanged throughout the period which we consider a great strength at this time. 

N O M I N AT I O N  C O M M I T T E E
Undertakes the annual review of succession 
planning and ensures that the membership 
and composition of the Board, including the 
combination of skills, remains appropriate.

A U D I T C O M M I T T E E
Reviews and reports to the Board on the 
Group’s financial reporting, internal control and 
risk management systems and the independence 
and effectiveness of the External Auditor.

R E M U N E R AT I O N C O M M I T T E E
Determines the policy for remuneration, bonuses, 
long term incentive arrangements, contract terms 
and other benefits in respect of the Executive 
Directors, the Company Chair, Company 
Secretary and senior management. Reviews 
workforce remuneration and related policies.

C H I E F E X E C U T I V E O F F I C E R
 – Leads the Executive Directors and the Trading Board 

 – Represents management on the Board

T R A D I N G  B OA R D
 – Day-to-day management of the Group’s operations

 – Executes the strategy once agreed by the Board

The reports by each Board Committee are given in this Annual Report and Accounts. 

K E Y R O L E S

The Board has adopted written statements setting out the respective responsibilities of the Chairman and the CEO, which are available on the corporate website. 

The Board biographies are included on pages 84-85. A summary of the responsibilities of the Directors and key roles of the Board are set out below: 

C HAI RMAN

 – Leadership 

 – Effective governance of the Board

 – Sets the Board agenda

C H I E F E XECUTIVE OF F IC E R

 – Responsible for the day-to-day operations of the Group

 – Develops the Group’s strategic objectives for approval by the Board

 – Delivers the strategic and financial objectives in line with the approved strategy

 – Ensures the Board receives sufficient, pertinent, timely and clear information

 – Leads the Trading Board and senior management in managing the 

 – Ensures each Non-Executive Director makes an effective contribution  

operational requirements of the business

to the Board.

 – Ensures effective and ongoing communication with shareholders.

DE S IG NATE D NO N - E XECUTIV E DI RECTO R FO R WO RK FO RC E 
E NGAG E M E NT (D N E D)

 – Gauges the views of the workforce and identifies any areas of concern

 – Ensures the views and concerns of the workforce are taken into account by the 

Board, particularly when they are making decisions that could affect the workforce

 – Ensures the Board takes appropriate steps to evaluate the impact of 

proposals and developments on the workforce and considers what steps 
should be taken to mitigate any adverse impact.

NON - E XECUTIVE DI RECTO RS 

 – Provide constructive contribution and challenge to the development  

of the strategy

S E N IOR I N DE PE N DE NT DI RECTO R (S I D)

 – Acts as a ‘sounding board’ for the Chairman

 – Leads the Non-Executive Directors in their annual assessment of the 

Chairman’s performance

 – Available to shareholders if they have concerns which the normal channels 
through the Company Chair, CEO or other Directors have failed to resolve.

C H I E F F I NANC IAL OF F IC E R

 – Works with the CEO to develop and implement the Group’s strategic objectives

 – Delivers the financial performance of the Group

 – Ensures the Group remains appropriately funded to pursue its strategic objectives

 – Monitor the operational and financial performance of management 

 – Ensures proper financial controls and risk management of the Group and 

 – Monitor the integrity of the financial information, financial controls and 

systems of risk management.

compliance with associated regulation

 – Ensures effective and ongoing communication with shareholders.

COM PAN Y S EC RETARY

 – Supports the Board and its Committees with their responsibilities

 – Advises on regulatory compliance and corporate governance

 – Ensures compliance with the Board’s procedures and with applicable rules 

and regulations

 – Acts as secretary to the Board and all Committees

 – Communicates with shareholders and organises the AGM.

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B OA R D L E A D E R S H I P   
& C O M PA N Y  P U R P O S E 

T H E R O L E O F T H E B OA R D 
The Board provides leadership to the Group and 
is collectively responsible for promoting its long 
term success and for delivering sustainable value 
to all stakeholders. 

The Board ensures that there is a sound system 
of internal control and risk management in place 
(including financial, operational and compliance 
controls) and ensures the overall effectiveness 
and maintenance of those systems. 

By way of example, during the lockdown, the 
Board met frequently on an ad hoc basis to 
discuss progress on the requisite debt financing 
and delegated final approval to a committee 
specially formed for that purpose.

The Board is supported by a number of committees, 
to which it has delegated certain powers. The role of 
these committees is summarised in the following pages, 
and their membership, responsibilities and activities 
during the year are detailed on pages 90 to 113. 

Some decisions are sufficiently material that they can 
only be made by the Board as a whole. The schedule 
of ‘Matters Reserved for the Watches of Switzerland 
Group PLC Board’, and the Committees’ Terms of 
Reference, explain which matters are delegated and 
which are retained for Board approval, and these 
documents can be found on our corporate website 
at www.thewosgroupplc.com.

The Board has received updates on their duties 
under the Companies Act 2006 and in particular are 
equipped to consider s172 of the Companies Act 
2006 when decision making for the Group. 

Our policies and processes have been drafted with 
these duties in mind and to ensure that there is a 
culture of stakeholder engagement within the Group. 

The Company Secretary ensures that as we make 
decisions, we ensure that the impact on any of our 
stakeholder groups is considered. 

S TA K E H O L D E R  E N G AG E M E N T 
This year we broaden our s172 Companies Act 2006 
Statement to include further details on how the 
Directors have had regard to the need to foster the 
company’s business relationships and our Directors’ 
Report includes a Statement of Engagement with 
Employees. Refer to pages 48 to 53 for more details 
on our stakeholder engagement activities.

We understand that our business can only grow 
and prosper responsibly over the long term if we 
understand and respect the views and needs of 
our stakeholders including customers, colleagues 
and the communities in which we operate, as well 
as our suppliers and the shareholders to whom we 
are accountable. Knowing who our stakeholders are 
and what interests them equips us to manage their 
expectations and deliver upon their requirements 
particularly in these uncertain times. We ensure 
effective communication with all stakeholder 
groups by identifying key personnel who manage 
the relationships with them. This response is a 
great strength.

B O A R D   I N D E P E N D E N C E

B OA R D A N D C O M M I T T E E AT T E N DA N C E
The table below indicates the number of Board and Committee meetings during the financial year.

1

3

3

  Chairman

  Independent

  Non-independent

Board

Audit

Remuneration

Disclosure

D I R EC TO R 

Held Attended

Held Attended

Held Attended

Held Attended

Dennis Millard

Brian Duffy

Anders Romberg

Tea Colaianni

Rosa Monckton

Robert Moorhead

Fabrice Nottin

9

9

9

9

9

9

9

9

9

9

9

9

8

9

n/a

n/a

n/a

4

4

4

n/a

n/a

n/a

n/a

4

4

4

4

n/a

n/a

4

4

4

n/a

n/a

4

n/a

n/a

4

4

4

n/a

5

5

5

5

n/a

n/a

n/a

5

5

5

4

n/a

n/a

n/a

During the period, the Non-Executive Directors held a meeting without the Executive Directors present. 

During the period, there were several ad hoc meetings particularly in light of the COVID-19 pandemic.

8 0  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

is to ensure that the Company is capable at all times 
of carrying on its business independently from Apollo. 

As Apollo holds more than 10% of the Company’s 
issued share capital it has the right to appoint a 
representative director and a Board observer. 
These two individuals receive Board papers and 
Board communications in the ordinary course.  
All other information requests from Apollo are 
managed by the Company Secretary and the  
Group Finance Director. 

I N F O R M AT I O N A N D S U P P O R T
Full and timely access to all relevant information is 
given to the Board. For Board meetings, this consists 
of a formal agenda, minutes of previous meetings 
and a comprehensive set of papers including regular 
operational and financial reports, provided to 
Directors in advance of meetings. 

All Directors have the right to have their opposition 
to, or concerns over, any Board decision noted in 
the minutes. Directors are entitled to take 
independent professional advice at WOSG PLC’s 
expense in the furtherance of their duties, where 
considered necessary. 

All Directors have access to the advice and services 
of the Company Secretary. 

WO R K F O R C E P O L I C I E S 
The Board takes responsibility for all workforce 
policies. During the year, the Board or one  
of its Committees approved the following 
workforce policies: 

Group Wide Share Dealing Policy 
Anti-Bribery and Corruption 
Whistleblowing 

M A J O R S H A R E H O L D E R S 
We welcome the opportunity to engage with  
our shareholders. The Chairman has overall 
responsibility for ensuring that the Company has 
appropriate channels of communication with its 
shareholders and is supported in this by the 
Executive Directors, the Director of Investor 
Relations and Corporate Affairs, the Senior 
Independent Director and the Company Secretary. 

We are in frequent contact with our major investors 
through a scheduled programme of communications 
and engagements as demonstrated in the table below. 

This engagement programme was strengthened  
by the recruitment of our Director of Investor 
Relations and Corporate Affairs who is available  
to address any queries received from investors. 

The Investor Relations team provides updates to the 
Board on relevant industry trends, investor activity 
and investor feedback.

The Board also receives feedback from the 
Company’s brokers, and the Executive Directors on 
the views of major shareholders. During the period, 
we appointed press relations agency Headland 
Consultancy to oversee financial PR matters.  
This appointment has resulted in an enhanced 
programme of media and PR activity, with frequent 
interviews with our CEO and high quality press 
coverage in strategic news sources.

For the Directors’ statement of responsibility in 
respect of the Annual Report and Accounts see 
page 87. 

Jewel Holdco S.à r.l. (“Apollo”) is the major 
shareholder. Upon listing Apollo owned 59.2% 
of the Company’s shares. However, that holding 
reduced to 42.1% in January 2020. The Company 
has a Relationship Agreement with AIF VII 
Euro Holdings L.P., an affiliate of Apollo Global 
Management LLC the principal purpose of which 

Formal communication with shareholders 

DATE 

February 2020

December 2019

December 2019

November 2019

October 2019

October 2019

September 2019

September 2019

August 2019

July 2019

June 2019

E V E NT/
CO M M U N I C ATI O N 

S H A R E H O L D E R   
G RO U P

LOC ATI O N 

Q3 Trading update 

Half year results 

Available to all 

Available to all 

Store tour

Available on request

Investor Conference

Available to all

AGM

Results of AGM

Field Trip

Annual report

Q1 Trading Update

Full Year results 

Available to all 

Available to all 

Available to all

Available to all 

Available to all

Available to all 

RNS

RNS

London

London

London 

RNS

London

RNS/Hard copy 

RNS

RNS/ Presentation 

Admission to trading 

Available to all 

RNS 

A N T I - B R I B E RY  A N D  C O R R U P T I O N
The Group’s Anti-Bribery and Corruption Policy 
reinforces that the Board is committed to conducting 
its business affairs so as to ensure that it does not 
engage in or facilitate any form of corruption. 
The Board has overall responsibility for this Policy. 
The Group’s General Counsel has day-to-day 
responsibility for the policy and will report both to 
the Chair of the Audit Committee and to the Board 
as required.

The Group provides an online training module which 
was rolled out across the workforce during FY20.

W H I S T L E B L OW I N G 
The Group’s Whistleblowing Policy enables 
colleagues to report concerns on matters affecting 
the Group or their employment, without fear of 
recrimination. The Board has overall responsibility 
for this Policy and the Executive Director HR has 
day-to-day operational responsibility. 

The Audit Committee Chairman receives a summary 
of all reports for communication to the full Board. 

D I V I S I O N O F   
R E S P O N S I B I L I T I E S 

INDEPENDENCE AND CONFLICTS 
OF INTEREST
The Code recommends that at least half of the 
Board, excluding the Chairman, should comprise 
Non-Executive Directors determined by the Board 
to be independent. On Admission to the London 
Stock Exchange, the Group was in compliance with 
the Code. Excluding the Company Chair, the Board 
consists of six members and three members are 
determined by the Board to be Independent 
Non-Executive Directors. Similarly, the composition 
of the Audit Committee, Nomination Committee 
and Remuneration Committee comply in all respects 
with the independence provisions of the Code.

The Apollo Representative Director has been 
designated in accordance with the terms of its 
Relationship Agreement with WOSG PLC. 

Each of the Directors has a statutory duty under the 
Companies Act 2006 to avoid conflicts of interest 
with WOSG PLC and to disclose the nature and 
extent of any such interest to the Board. Under the 
Articles, the Board may authorise any matter which 
would otherwise involve a Director breaching this 
duty to avoid conflicts of interest and may attach  

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to any such authorisation such conditions and/or 
restrictions on participation at relevant Board 
meetings. In addition, under the terms of the 
Relationship Agreement, the Apollo Representative 
Director may not, unless the Board (excluding the 
Apollo Representative Director) consents or agrees 
otherwise, vote or participate in any meeting of the 
Board that relates to any matter between the 
Group and Apollo which constitutes a conflict. The 
Chairman, acting reasonably, will determine whether 
a matter is a conflict matter if this is in dispute.

E X T E R N A L  D I R E C TO R S H I P S 
Any external appointments or other significant 
commitments of the Directors require the prior 
approval of the Board.

The Board is comfortable that external appointments 
of the Chairman and the Non- Executive Directors 
do not impact on the time that any Director devotes 
to the Company.

I N F O R M AT I O N  P R OV I D E D  TO  T H E  B OA R D 
The Board members receive weekly financial 
information comprising sales analysis. Alongside this 
reporting there is regular ongoing dialogue with the 
Non-Executive Directors. 

Board agendas are agreed by the respective Chair of 
the meeting well in advance and papers are generally 
circulated ahead of any meeting. Each meeting 
reviews the minutes of the prior meeting, discusses 
any matters arising and receives a briefing on any 
action points that arose from the last meeting. 

T R A I N I N G  A N D I N D U C T I O N 
The Directors have all received briefings on their 
duties and responsibilities as directors of a publicly 
quoted company. During the year and as part of the 
board evaluation process, the Company Secretary 
continued to monitor the training requirements of 
each director. Technical briefings are provided in 
response to any training requirements.

There have been no new directors during the 
period and therefore no induction requirement. 

C O M P O S I T I O N , 
S U C C E S S I O N & 
E VA L UAT I O N 

C O M P O S I T I O N 
During the IPO process, the Group went through 
a process of identifying and recruiting the Chair and 
Non-Executive Directors. During this process, the 
Group concentrated on diversity, independence and 
ensuring a combination of skills including relevant 
industry and the relevant experience to complement 
the existing Executive Directors. There have been 
no changes in the composition of the Board during 
the year.

D I V E R S I T Y 
We are committed to a Board comprising directors 
from different backgrounds, diverse and relevant 
experience, perspectives, skills and knowledge.

We believe that diversity amongst directors, 
contributes towards a high performing and 
effective board, and this was considered during 
the appointment process of the Chairman and 
Non-Executive Directors. We fully support the aims, 
objectives and recommendations outlined in the 
Hampton-Alexander Review and the Parker Review 
and are aware of the recommendation to increase 
female representation and the ethnicity of our Board 
and in senior positions throughout the Group.

We do not consider that it is in the best interests of 
WOSG PLC and its shareholders to set prescriptive 
targets for gender on the Board and we will 
continue to make appointments based on merit, 
against objective criteria, to ensure we appoint the 
best individual for each role. 

S U C C E S S I O N P L A N N I N G 
As noted in the report of the Nomination 
Committee, Board succession is a continued area of 
focus and we consider the tenure of all Directors as 
part of our succession planning. We aim to look not 
only at the Board but at senior management. 

I N T E R N A L  B OA R D E VA L U AT I O N
During the year the Chairman and the Company 
Secretary conducted an internal evaluation of the 
Board and its committees. 

The Company Secretary, under the supervision of 
the Chairman, created a questionnaire covering the 
Board and its Committees which also included 
sections for free flow comments. This was circulated 
to all Board members and the feedback was collated 
privately by the Company Secretary. This was 
discussed with the Chairman and then fed back to 
the full Board. 

The evaluation concluded that the Board and its 
committees are generally effective. Going forward, 
the Board wishes to spend more time at meetings 
on the longer-term objectives of the Group and this 
will be planned into future Board agendas. Over the 
next 12 months the balance of skills across the 
Board and its committees will be reviewed and the 
Nomination Committee will take the lead on this. 
Good progress has been made in the period since 
the IPO in the development of the risk framework. 

Separately in respect of the Chairman’s evaluation 
the Company Secretary agreed a questionnaire with 
the Senior Independent Director which was 
circulated to all the directors. 

In addition, the Chairman meets with the Non-
Executive Directors at least once a year without the 
Executive Directors present to discuss Board 
balance, monitor the powers of individual Executive 
Directors and raise any issues between themselves 
as appropriate. 

The Senior Independent Director meets with the 
Non-Executive Directors during the year without the 
Chairman present to appraise his performance and to 
discuss any other necessary matters as appropriate.

R E - E L E C T I O N O F  D I R E C TO R S
In accordance with the Code, the Board has 
determined that all directors will stand for 
re-election or election at each AGM. The specific 
reasons why the Board considers that each director’s 
contribution is, and continues to be, important to 
the Company’s long term sustainable success are set 
out in the directors’ biographies on pages 84 and 85.

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AU D I T R I S K &   
I N T E R N A L  C O N T RO L

The Audit Committee is chaired by Robert 
Moorhead and comprised entirely of Independent 
Non-Executive Directors. The Committee has 
defined Terms of Reference which include assisting 
the Board in discharging its responsibilities with 
respect to:

1. 

2. 

3. 

 Establishing formal and transparent policies and 
procedures to ensure the independence and 
effectiveness of internal and external audit 
functions and satisfy itself on the integrity of 
financial and narrative statements

 Establishing and reviewing procedures to ensure 
that the Annual Report and Accounts present a 
fair, balanced and understandable assessment of 
the Group’s position and prospects

 Establishing procedures to manage risk, oversee 
the internal control framework and determine 
the nature and extent of the principal risks the 
Group is willing to take in pursuance of its long 
term strategic objectives.

Refer to pages 91 to 95 for details on the work  
of the Audit Committee.

P R E PA R AT I O N  O F   T H E   
A N N U A L   R E P O R T  A N D  AC C O U N T S
Assisted by the Audit Committee, the Board has 
carried out a review of the Annual Report and 
Accounts and considers that, in its opinion, the 
report is fair, balanced and understandable and 
provides the information necessary for shareholders 
to assess the Group and Company’s position and 
performance, business model and strategy. Refer to 
the Audit Committee report on page 93 for details 
of the review process.

See page 36 in the Strategic Report for our 
description of our business model and strategy.

See page 74 for the Going Concern and 
Viability Statement.

R E M U N E R AT I O N 

C OV I D -19 I M PAC T
Due to the current public health situation and the 
impact of COVID-19 on companies, the company 
decided to delay publication of the Annual Report 
and Accounts in line with the FRC’s recommendation. 
For further information as to how the Company has 
been affected by COVID-19 see pages 16 and 17. 

The Remuneration Committee is chaired by 
Tea Colaianni and is comprised of Independent 
Non-Executive Directors and the Chairman.  
Prior to her appointment as Chair of the 
Committee, Tea has served on a Remuneration 
Committee for at least 12 months and has much 
more experience than this. 

The Committee has defined Terms of Reference 
which include assisting the Board in discharging its 
responsibilities with respect to: 

 – Determining the policy for Executive Director 
remuneration and setting remuneration for 
the Company Chair, Executive Directors and 
senior management

 – Reviewing workforce remuneration and related 

policies.

Refer to page 96 for further details on the work of 
the Remuneration Committee.

R I S K  M A N AG E M E N T  A N D   
I N T E R N A L  C O N T R O L
The Board is collectively responsible for determining 
the nature and extent of the principal risks it is 
willing to take in achieving its strategic objectives. 
The processes in place for assessment, management 
and monitoring of risks are described in the Risk 
Management section on pages 64 to 73.

The Board acknowledges its responsibility for 
establishing and maintaining the Group’s system  
of risk management and internal controls and it 
receives regular reports from management 
identifying, evaluating and managing the risks  
within the business. The system of internal controls 
is designed to manage, rather than eliminate, the  
risk of failure to achieve business objectives and  
can provide only reasonable, and not absolute, 
assurance against material misstatement or loss. 

The Board, assisted by the Audit Committee,  
has carried out a review of the effectiveness  
of the system of risk management and internal 
controls during the year ended 26 April 2020 and 
for the period up to the date of approval of the 
Consolidated Financial Statements contained in the 
Annual Report and Accounts. The Board confirms 
that no significant weaknesses or failings were 
identified as a result of the review of effectiveness.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTBOARD OF DIRECTORS

DE N NI S MILL ARD
C H A I R M A N 

BRIAN DU FF Y
C H I E F  E X E C U T I V E O F F I C E R 

AN DE RS ROM BE RG
C H I E F  F I N A N C I A L  O F F I C E R 

TE A COL AIAN N I
S E N I O R I N D E P E N D E N T   

E X E C U T I V E  D I R E C TO R

E X E C U T I V E D I R E C TO R

N O N - E X E C U T I V E D I R E C TO R

A P P O I N T E D

7 May 2019

A P P O I N T E D

7 May 2019

A P P O I N T E D

20 February 2019

A P P O I N T E D

7 May 2019

B I O G R A P H Y 

B I O G R A P H Y 

B I O G R A P H Y 

B I O G R A P H Y 

Brian Duffy has served on several  
boards across the fashion, retail and 
sports sectors. He has been the CEO  
of the Group since 2014, and has 
previously served on the boards of 
several subsidiaries of Ralph Lauren,  
as well as the boards of Celtic PLC, and 
Sara Lee Corporation. Brian is an ICAS 
Chartered Accountant and holds an 
Honorary Doctorate from Glasgow 
Caledonian University.

Anders Romberg joined the Group in 
2014 as Chief Financial Officer. He has 
over 25 years of senior management 
experience; most recently at Ralph 
Lauren he served as Chief Financial 
Officer and Chief Operating Officer  
for Europe Middle East and Africa, and 
Chief Operating Officer for Asia Pacific. 
He has previously held senior finance 
roles at Gillette and Duracell.

Dennis Millard was appointed as 
Chairman of the Group in October 2018. 
He has over 25 years of experience in 
finance and strategy roles and as CFO 
of UK PLCs. He is Deputy Chairman and 
Senior Independent Director at Pets at 
Home Group PLC. He has over 14 years 
of experience as non-executive director, 
senior independent director and chairman 
of publicly listed and privately owned 
retail and service businesses (including 
Halfords Group PLC, Superdry PLC, 
Connect Group PLC (formerly Smiths 
News PLC) and Debenhams PLC). He is 
a member of the South African Institute 
of Chartered Accountants and holds an 
MBA from the University of Cape Town.

Tea Colaianni was appointed as 
Non-Executive Director and Chair  
of the Remuneration Committee of the 
Group in December 2018 and Senior 
Independent Director of the Company  
in May 2019. Tea has more than 20 years 
of experience in human resources 
management. Tea has previously 
served on the boards of Bounty Brands 
Holdings Limited, Mothercare PLC, 
Royal Bournemouth and Christchurch 
Hospitals, Poundland Group PLC and 
Alexandra Palace Trading Company. She 
was Group Human Resources Director 
at Merlin Entertainments PLC (2010 to 
2016) and Vice President of Human 
Resources, Europe, of Hilton Hotels 
Corporation (2002 to 2009). Tea serves 
on the boards of DWF Group PLC and 
SD Worx nv.

I N D E P E N D E N T 

I N D E P E N D E N T 

I N D E P E N D E N T 

I N D E P E N D E N T 

Yes 

No

No

Yes

P R I N C I PA L  E X T E R N A L 
A P P O I N T M E N T S 

P R I N C I PA L  E X T E R N A L 
A P P O I N T M E N T S 

P R I N C I PA L  E X T E R N A L 
A P P O I N T M E N T S 

P R I N C I PA L  E X T E R N A L 
A P P O I N T M E N T S 

Pets at Home Group PLC

Watch Shop Logistics Limited

Jewel UK Watch Holdings Limited 
Watch Shop Logistics Limited 
The Watch Shop Holdings Limited 
The Watch Lab Holdings Limited

DWF Group PLC 
SD Worx nv 

C O M M I T T E E M E M B E R S H I P 

C O M M I T T E E M E M B E R S H I P 

C O M M I T T E E M E M B E R S H I P 

C O M M I T T E E M E M B E R S H I P 

Nomination (Chair) 
Disclosure (Chair) 
Remuneration  

Disclosure 

Disclosure 

Remuneration (Chair) 
Audit  
Nomination  
Disclosure 

8 4  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
 
 
 
G E ND E R D IV E R S I T Y

Board

2

ROSA MONC KTON
I N D E P E N D E N T  N O N - E X E C U T I V E 

ROBE RT MOORH E AD
I N D E P E N D E N T  N O N - E X E C U T I V E 

D I R E C TO R

A P P O I N T E D

7 May 2019

D I R E C TO R

A P P O I N T E D

7 May 2019 

FABRIC E NOT TI N
A P O L LO  R E P R E S E N TAT I V E   

N O N - E X E C U T I V E D I R E C TO R

A P P O I N T E D

20 February 2019

Non-Executive Directors

2

B I O G R A P H Y 

B I O G R A P H Y 

B I O G R A P H Y 

Rosa Monckton has over 20 years of 
experience in the luxury jewellery and 
watch sectors, and was appointed as 
Non-Executive Director of the Group in 
2014. Her experience includes setting up 
Tiffany & Co in the United Kingdom, and 
serving as Chief Executive Officer and 
then Chairman of Asprey & Garrard. She 
also has experience in the charity sector, 
and campaigns on behalf of disabled 
children and adults, through her role 
as chair of Team Domenica.

Robert Moorhead has significant 
experience in the retail sector. He was 
appointed as Non-Executive Director of 
the Group in 2018. He currently serves 
as Chief Financial Officer and Chief 
Operating Officer of WH Smith PLC, 
and was previously Finance Director at 
Specsavers Optical Group and Finance 
and IT Director at World Duty Free 
Europe Limited. Robert Moorhead is 
an ICAEW Chartered Accountant.

Fabrice Nottin is a partner at Apollo 
Management International LLP and is a 
Non-Executive Director of the Group. 
He has over 15 years of private equity 
experience, having previously been 
Senior Principal at Lion Capital. His 
experience covers the consumer and 
retail sectors, and he led the acquisition 
of the Group by Apollo-affiliated funds 
in March 2013.

Senior management

4

  Male

  Female

5

3

9

I N D E P E N D E N T 

I N D E P E N D E N T 

I N D E P E N D E N T 

Yes

Yes

No

P R I N C I PA L  E X T E R N A L 
A P P O I N T M E N T S 

P R I N C I PA L  E X T E R N A L 
A P P O I N T M E N T S 

P R I N C I PA L  E X T E R N A L 
A P P O I N T M E N T S 

Team Domenica

WH Smith PLC

Apollo Management International LLP 
Jewel UK Watch Holdings Limited 
The Watch Shop Holdings Limited 
The Watch Lab Holdings Limited

C O M M I T T E E M E M B E R S H I P 

C O M M I T T E E M E M B E R S H I P 

C O M M I T T E E  M E M B E R S H I P 

Remuneration 
Audit  
Nomination 
Dedicated Non-Executive Director  
for Workforce Engagement 

Audit (Chair) 
Remuneration  
Nomination 

Nomination

8 5  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REPORT

WATC H E S  O F S W I T ZER L A N D G RO U P  PLC

Registered number: 11838443

Registered office address:  
Aurum House 2 Elland Road, 
Braunstone,  
Leicester, LE3 1TT

Country of incorporation:  
England and Wales 

Type: Public Limited Company 

Principal activities: The principal 
activity of the Group is the retailing 
of luxury watches and jewellery. 

The Directors present their report, 
together with the audited consolidated 
financial statements of the Group and 
of the Company, for the year ended 
26 April 2020. The Company has chosen 
in accordance with s414C (11) of the 
Companies Act 2006 to provide 
disclosures and information in relation to 
a number of matters which are covered 
elsewhere in this Annual Report. These 
matters, together with those required 
under the 2013 Large and Medium sized 
Companies and Groups (Accounts and 
Reports) Regulations 2008, are cross 
referenced in the table across and 
together form the Directors’ Report.

P O S T B A L A N C E - S H E E T   E V E N T S
On 14 May 2020 the Group entered 
into an additional secured financing 
arrangement which comprised a 
£45 million facility provided under 
the Government Coronavirus Large 
Business Interruption Loan Scheme. The 
facility has a maturity of November 2021 
and further strengthened the Group’s 
liquidity position. 

On 18 June 2020 the fixed charge and 
leverage covenant within the UK facilities 
were replaced with a monthly minimum 
liquidity headroom covenant. These 
waivers apply for the reporting periods 
in October 2020 and April 2021.

S TAT U TO RY  I N F O R M AT I O N

TO PI C 

S EC TI O N O F R E PO RT

Important events impacting the business

Strategic Report

Financial instruments

Employee disabilities

Modern slavery statement

Greenhouse gas emissions

Carbon reporting 

Risk management 

S172 Companies Act 2006 

Note 23 of the Consolidated Financial Statements

People, culture and community

People, culture and community

People, culture and community

People, culture and community

Risk management

Strategic Report 

I N F O R M AT I O N R E Q U I R E D  BY  L R  9. 8 . 4 ( R)

TO PI C 

Directors’ interests in shares

Going concern

S EC TI O N O F R E PO RT

Remuneration Report

Going Concern and Viability Statement

Long term incentive schemes

Remuneration Report

I N F O R M AT I O N R E Q U I R E D BY  DT R  7. 2

TO PI C

S EC TI O N O F R E PO RT

Corporate Governance Statement 2020

Governance Report 

I N F O R M AT I O N R E Q U I R E D BY  DT R  4 .1.11R

TO PI C

Likely future developments 

S EC TI O N O F R E PO RT

Strategic Report

Page

2-75

167

56

62

61

61

64

48

Page 

112

74

106

Page

78

Page

18-25

I N F O R M AT I O N R E Q U I R E D BY  S C H  7.11(1) ( b) C O M PA N I E S  ( M I S C E L L A N E O U S  R E P O R T I N G ) 
R E G U L AT I O N S  2 018
Statement of Engagement with Employees
The Group has chosen to provide information in relation to the Statement of Engagement with Employees 
elsewhere in this report. These are cross referenced in the table below: 

I N FO R M ATI O N 

S EC TI O N O F TH E R E PO RT 

Page

How the directors engage with employees 

Section 172 Statement

How the Group provides employees with information 
on matters of concern to them as employees

People, Culture and Community 

How the Group consults with and considers  
employees feedback 

People, Culture and Community

How the directors have had regard to employee interests People, Culture and Community 

Non-Financial Information Statement 

Non-Financial Information Statement

Business relationships

I N FO R M ATI O N 

S EC TI O N O F TH E R E PO RT 

Foster the company’s business relationships

Principal decisions affecting suppliers, customers and 
others taken by the company during the financial year 

Section 172 Statement

Section 172 Statement

50

54

54

54

46

Page

48-53

48-53

8 6  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

DT R 4 .1. 8 
The Strategic Report and the Directors’ Report  
(or parts thereof), together with sections of this 
Annual Report incorporated by reference, are the 
“Management Report” for the purposes of DTR 4.1.8.

A R T I C L E S   O F   A S S O C I AT I O N
In accordance with the Companies Act 2006, the 
Articles of Association (the “Articles”) may only be 
amended by a special resolution of the Company’s 
shareholders in a general meeting.

AG M 
The AGM of WOSG PLC will be held at 1pm on 
14 October 2020 at our offices at 36 North Row, 
London W1K 6DH. The Notice of Annual General 
Meeting is given, together with explanatory notes, 
in the booklet which accompanies this Annual Report 
and Accounts.

B OA R D O F  D I R E C TO R S 
D Millard 

B Duffy 

A Romberg 

T Colaianni 

R Moorhead 

R Monckton 

F Nottin 

There were no changes to the Board during the 
year. Full biographies for all the current Directors 
of WOSG PLC are found on pages 84 and 85. 
Details of directors’ beneficial and non-beneficial 
interests in the shares of the Company are shown 
on page 112. Details of share awards are found in 
the Remuneration Report on page 112.

APPOINTMENT AND   
REMOVAL OF A DIRECTOR
The appointment and replacement of directors 
is governed by the Articles, the Code, the 
Companies Act 2006 and related legislation.

The Code recommends that all directors of FTSE 
companies stand for election every year and all 
members of the Board stood for election at the 
2019 Annual General Meeting and will again do  
so at this year’s AGM. 

The Board is satisfied that each independent 
Non-Executive Director offering themselves for 
re-election is independent in both character and 
judgement, and that their experience, knowledge and 
other business interests enable them to contribute 
significantly to the work and balance of the Board.

Fabrice Nottin is the Apollo Representative 
Director nominated by AIF VII Euro Holdings L.P., an 
affiliate of Apollo Global Management LLC, pursuant 
to the Relationship Agreement dated 30 May 2019 
between WOSG PLC and AIF VII Euro Holdings L.P.

A Director may be appointed to the WOSG PLC 
Board by:

(i)  ordinary resolution of the shareholders 

(ii)   Board approval following recommendation 

by the Nomination Committee 

(iii)   ordinary resolution if the Director chooses to 

seek re-election at a general meeting. 

In addition, the Directors may appoint a Director to 
fill a vacancy or as an additional Director, provided 
that the individual retires at the next AGM: if they 
are to continue, they must offer themselves for 
election. A Director must vacate office in certain 
circumstances set out in the Company’s Articles and 
may be removed by ordinary resolution provided 
special notice of that resolution has been given.

P OW E R S O F T H E D I R E C TO R S
Subject to the Articles, the Companies Act 2006 
and any directions given by WOSG PLC by special 
resolution and any relevant statutes and regulations, 
the business of WOSG PLC will be managed by the 
Board who may exercise all the powers of that 
company. Specific powers relating to the allotment 
and issuance of ordinary shares and the ability of 
WOSG PLC to purchase its own securities are also 
included within the Articles, and such authorities 
may be submitted for approval by the shareholders 
at the AGM each year. 

D I R E C TO R S ’  I N T E R E S T S   
A N D  C O N F L I C T S O F I N T E R E S T 
The Directors’ interests in, and options over, 
ordinary shares in WOSG PLC are shown in  
the Annual Remuneration Report on page 112.  
In line with the requirements of the Companies  
Act, Directors have a statutory duty to avoid 
situations in which they have, or may have,  
interests that conflict with those of WOSG PLC 

unless that conflict is first authorised by the Board. 
WOSG PLC has procedures in place for managing 
conflicts of interest. WOSG PLC’s Articles contain 
provisions to allow the Directors to authorise 
potential conflicts of interest, so that if approved, a 
Director will not be in breach of his/her duty under 
company law. In line with the requirements of the 
Companies Act 2006, each Director has notified 
WOSG PLC of any situation in which he or she has, 
or could have, a direct or indirect interest that 
conflicts, or possibly may conflict, with the interests 
of WOSG PLC (a situational conflict). Directors 
have a continuing duty to update any changes to 
their conflicts of interest and the register is 
updated accordingly.

D I R E C TO R S ’  I N D E M N I T I E S
Directors’ and Officers’ insurance has been 
established for all Directors and officers to provide 
cover against their reasonable actions on behalf of 
WOSG PLC. WOSG PLC also indemnifies the 
Directors under a qualifying indemnity for the 
purposes of S236 of the Companies Act 2006. This 
indemnity contains provisions that are permitted by 
the director liability provisions of the Companies 
Act 2006 and WOSG PLC’s Articles.

D I R E C TO R S ’  S TAT E M E N T O F 
R E S P O N S I B I L I T Y  I N R E S P E C T   
O F  T H E A N N U A L   R E P O R T  A N D   
T H E F I N A N C I A L  S TAT E M E N T S 
The Directors are responsible for preparing the 
Annual Report and Accounts in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare 
financial statements for each financial year that give 
a true and fair view of the state of affairs of the 
Group and the Company as at the end of the 
financial year, and of the profit or loss of the Group 
for the financial year. Under that law, the Directors 
have prepared the Group financial statements in 
accordance with International Financial Reporting 
Standards (IFRS) as adopted by the European Union 
(EU) and have elected to prepare the Company’s 
financial statements in accordance with United 
Kingdom Generally Accepted Accounting Practice, 
including FRS 102 ‘The Financial Reporting Standard 
applicable in the United Kingdom and the Republic 
of Ireland’ and the Companies Act 2006. Under 
company law the Directors must not approve the 
financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs 
of the Group and the Company and of the profit or 
loss of the Group for that period.

87  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REPORT CONTINUED

In preparing the Annual Report and Accounts,  
the Directors are required to:

 – select suitable accounting policies and then apply 

them consistently;

 – make judgements and accounting estimates that 

are reasonable and prudent;

 – state whether IFRSs as adopted by the European 
Union and applicable UK Accounting Standards 
have been followed, subject to any material 
departures disclosed and explained in the Group 
and Company financial statements respectively; and

 – prepare the financial statements on the going 
concern basis unless it is inappropriate to  
presume that the Group and the Company  
will continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and 
explain the Group’s and the Company’s transactions 
and disclose with reasonable accuracy at any time the 
financial position of the Company and the Group and 
enable them to ensure that the financial statements 
and the Directors’ Remuneration Report comply 
with the Companies Act 2006 and, as regards the 
Group financial statements, Article 4 of the IAS 
Regulation. They are also responsible for safeguarding 
the assets of the Company and the Group and hence 
for taking reasonable steps for the prevention and 
detection of fraud and other irregularities. Having 
taken all the matters considered by the Board and 
brought to the attention of the Board during the year 
into account, we are satisfied that the Annual Report 
and Financial Statements, taken as a whole, is fair, 
balanced and understandable.

The Board believes that the disclosures set out in 
this Annual Report and Accounts provide the 
information necessary for shareholders to assess the 
Group’s performance, business model and strategy.

The Directors are responsible for the maintenance 
and integrity of the Company’s website. Legislation 
in the United Kingdom governing the preparation 
and dissemination of financial statements may differ 
from legislation in other jurisdictions.

Each of the Directors, whose names and functions 
are listed on pages 84 and 85 confirms that, to the 
best of their knowledge:

 – the Group financial statements, which have been 
prepared in accordance with IFRSs as adopted by 
the EU, give a true and fair view of the assets, 
liabilities, financial position and profit of the 
Group; and

 – the Strategic Report and Directors’ Report 

contained in the Annual Report and Accounts 
include a fair review of the development and 
performance of the business and the position 
of the Group, together with a description of 
the principal risks and uncertainties that it faces.

A U D I TO R  T E N D E R 
CMA guidance requires FTSE 350 companies to have 
held a tender for the audit appointment within the 
last ten years. During this financial year, the Audit 
Committee conducted an audit tender, which 
completed in September 2019. The Audit Committee 
felt that whilst all firms demonstrated strengths, they 
agreed that Ernst &Young LLP (“EY”) would provide 
the highest quality audit and that they demonstrated 
that they could provide a quality service. They were 
therefore recommended to the Board as incoming 
Auditor. The resolution to approve EY as Auditor 
was put to the shareholders at the AGM in 2019 
and was passed with 99.9% approval. 

A U D I TO R  R E A P P O I N T M E N T 
EY has expressed willingness to continue in its 
capacity as independent auditor of the Company. 
The Directors plan to recommend a resolution in 
favour of this reappointment and remuneration at 
the forthcoming AGM.

D I S C L O S U R E O F  I N F O R M AT I O N   
TO  T H E  A U D I TO R
In accordance with Section 418(2) of the Companies 
Act 2006, each Director in office at the date the 
Directors’ Report is approved confirms that: 

i. 

ii. 

 so far as the Director is aware, there is no 
relevant audit information of which the 
Company’s Auditor is unaware; and 

 he/she has taken all the steps that he/she ought 
to have taken as a Director in order to make 
himself or herself aware of any relevant audit 
information and to establish that the Company’s 
Auditor is aware of that information

D I V I D E N D S
The Directors do not recommend the payment  
of a dividend.

P O L I T I C A L  D O N AT I O N S 
The Group made no political donations and 
incurred no political expenditure during the year. 

S H A R E C A P I TA L  A N D S H A R E H O L D E R 
VOT I N G  R I G H T S
The share capital of WOSG PLC at 3 August 2020 
was as follows:

2020  
Number of 
shares 

2020  
Nominal 
Value 
£

239,455,554

£2,993,194

Allotted, called up and 
fully paid ordinary 
shares of £0.0125 each

All shareholders are entitled to attend and speak 
at the general meetings of WOSG PLC, appoint 
proxies, receive any dividends, exercise voting rights 
and transfer shares without restriction. On a show 
of hands at a general meeting every member 
present in person shall have one vote, and on a poll, 
every member present in person or by proxy shall 
have one vote for every ordinary share held. There 
are no known arrangements that may restrict the 
transfer of shares or voting rights.

R E S T R I C T I O N S O N T H E   
T R A N S F E R  O F S E C U R I T I E S
The Articles do not contain any restrictions on the 
transfer of ordinary shares in WOSG PLC other 
than the usual restrictions applicable where any 
amount is unpaid on a share. Certain restrictions 
are also imposed by laws and regulations (such as 
insider trading and marketing requirements relating 
to closed periods) and requirements of the Listing 
Rules whereby Directors and certain employees of 
WOSG PLC require Board approval to deal in 
WOSG PLC’s securities.

A U T H O R I T Y  TO  A L L OT  S H A R E S
Under the Companies Act 2006, the Directors may 
only allot shares if authorised to do so by the 
shareholders in a general meeting. 

C H A N G E O F  C O N T R O L
There are no agreements between WOSG PLC 
and its Directors or employees providing for 
compensation for loss of office or employment 
(whether through resignation, purported redundancy 
or otherwise) by reason of a takeover bid.

Details concerning the impact on annual bonus 
and LTIPs held by Directors or employees in the 
event of a change of control are set out in the 
Remuneration Policy which was approved by 
shareholders at the AGM in 2019. Generally annual 
bonus and LTIPs would be pro rated for time and 
performance in the event of a change of control. 
The Remuneration Committee does have the 

8 8  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

discretion not to pro rate for time, however, its 
normal policy is to pro rate. The Remuneration 
Committee discretion not to pro rate would only 
be used if there were a business case which would 
be fully explained to shareholders. 

Various agreements that the Group has entered 
into with third parties, including key distribution 
agreements with luxury watch and jewellery brands, 
lease agreements, as well as contracts with third 
party service providers, provide such parties with 
a right to terminate the agreement in the event of 
a change of control.

The £170 million Multicurrency Term and Revolving 
Facility Agreement entered into on 15 May 2019 
and the £40 million Term and Revolving Facility 
Agreement entered into on 14 May 2020 include 
certain customary mandatory prepayment and 
cancellation events, including mandatory 
prepayments on a change of control of Jewel UK 
Midco Limited if a lender so requests after a period 
of negotiations.

S I G N I F I C A N T  S H A R E H O L D E R S  A N D 
I N T E R E S T I N VOT I N G  R I G H T S
As at 3 August 2020, this being the latest practicable 
date before publication of this report, WOSG PLC has 
been notified in accordance with DTR 5.1.2R of the 
interests set out in the table below representing 3% or 
more of the Company’s issued ordinary share capital:

T R A N S AC T I O N S W I T H R E L AT E D  PA R T I E S
Refer to note 24 on page 171 of the Consolidated 
Financial Statements for details of related party 
transactions in the year.

R E L AT I O N S H I P AG R E E M E N T
A relationship agreement was entered into between 
Apollo LLP and WOSG PLC, which was effective on 
the date of Admission to the London Stock 
Exchange. Its principal purpose was to ensure that 
WOSG PLC was capable at all times of carrying on 
its business independently of Apollo, and any of its 
associates. The key terms of the relationship 
agreement are as follows:

1) 

 Apollo undertakes that it shall (and shall 
procure that its associates shall): 

(i)  conduct all transactions and relationships 
with WOSG PLC and the Group at arm’s 
length and on normal commercial terms; 

(ii)  take no action that would have the effect of 
preventing WOSG PLC from complying with 
its obligations under the Listing Rules; and 

(iii)  not propose or procure the proposal of 

a shareholder resolution of the Company 
which is intended or appears to be intended 
to circumvent the proper application of the 
Listing Rules

2)    save for certain customary exceptions,  

WOSG PLC undertakes to Apollo that it will 
not issue any shares or grant any right to 
subscribe for or convert into shares without 
prior consultation with Apollo

3)    Apollo will, for so long as it or any of its affiliates 
continues to hold at least 10% of the shares, 
have the right to nominate one person to be an 
Apollo representative Director on the Board 
and appoint one person as board observer to 
attend meetings of the Board.

The relationship agreement will terminate upon 
Apollo (and its affiliates) ceasing to hold 30% of the 
voting rights attaching to the shares or upon 
the shares ceasing to be admitted to the London 
Stock Exchange.

A P P R OVA L  O F  T H E A N N U A L  R E P O R T 
A N D AC C O U N T S
The Strategic Report and the Corporate 
Governance Report were approved by the Board 
on 12 August 2020.

Approved by the Board and signed on its behalf.

PAUL EARDLEY
C O M PA N Y  S E C R E TA RY
12 August 2020 

SHAREHOLDER

Jewel Holdco S.à r.l.1

BlackRock Inc.

Pelham Long/Short Small Cap Master Fund Ltd

B Duffy 

3 August 2020

Number of 
ordinary shares/
voting rights 
notified

% of voting rights 
over ordinary 
shares of 
£0.0125p each

100,719,657

23,618,798 

12,043,642

7,474,777 

42.10%

9.86%

5.03%

3.12%

1 Jewel Holdco S.à r.l. is a member of the AIF VII Euro Holdings L.P. group, affiliated to Apollo Global Management LLC.

In the period from 3 August 2020 to the date of this Annual Report and Accounts, we received no 
further notifications.

89  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORT 
 
 
 
NOMINATION COMMITTEE REPORT

DE N NI S MILL ARD 
C H A I R  O F T H E   
N O M I N AT I O N C O M M I T T E E 

The Committee composition was unchanged 
throughout the year and comprises:

M E M B E RS 

Dennis Millard (Chair)

Tea Colaianni

Robert Moorhead

Rosa Monckton

Fabrice Nottin 

P R I N C I PA L  R E S P O N S I B I L I T I E S
The Committee’s principal responsibilities are to:

 – review the structure, size and composition of 

the Board and its committees

 – give full consideration to succession planning 
for the Board and other senior management

 – review the leadership needs of the organisation

 – identify and nominate potential Board candidates 

 – review the results of the Board performance 

evaluation process relating to composition and 
diversity and assess how effectively members 
work together to achieve objectives

 – support workforce initiatives that promote a 

culture of inclusion and diversity

D E A R   
S H A R EH O L D E R

The Committee was formed in May 2019 
when the Company listed and remains 
compliant with Code. The Code 
recommends that the Committee be 
comprised of a majority of independent 
non-executive directors which it does as 
Tea, Robert and Rosa are all independent. 
The Code states that the test of 
independence is not appropriate 
in relation to the Chairman.

Paul Eardley, Company Secretary, acts 
as Secretary to the Committee, and by 
invitation, the Chief Executive Officer, 
other Senior Management and/or external 
advisers may attend as appropriate for all 
or part of any meeting.

The Nomination Committee’s  
Terms of Reference at:  

 www.thewosgroupplc.com

R O L E
The role of the Committee is to ensure that the 
Board comprises individuals with a combination 
of the necessary skills, knowledge, experience, 
diversity and independence to ensure that the 
Board and its committees are effective in 
discharging their responsibilities.

T E R M S   O F  R E F E R E N C E
The Committee’s Terms of Reference reflect the 
current regulatory requirements and best practice 
appropriate to the Group’s size, nature and stage 
of development. They were adopted when the 
Company listed and are available on our corporate 
website. No changes to the Terms of Reference 
were recommended this year. 

AC T I V I T I E S 
Since we published our last Annual Report the 
Committee has met three times to discuss Board 
and senior management succession planning. The 
Committee recognises the importance of orderly 
succession to both the Board and senior management 
positions and acknowledges its responsibility to 
develop a diverse pipeline for succession.

E F F E C T I V E N E S S
The performance of the Committee was evaluated 
as part of the Board evaluation. The Board review 
concluded that the Committee operates effectively.

D I V E R S I T Y 
The Committee recognises the importance 
of diversity and inclusion and is aware of the 
recommendations of the Hampton-Alexander 
Review to have 33% female representation on  
FTSE 350 boards by 2020 and the Parker review 
to have one non-white board member by 2024. 
Whilst the Group has no current gender or 
ethnicity targets, if it is necessary to make 
appointments, objective criteria will be used to 
ensure that the best individuals are appointed for 
the role. Wherever possible, the search pool will 
be widened and where executive search firms are 
used, the Group will only engage with those firms 
that have adopted the “Voluntary Code of Conduct 
for Executive Search Firms”.

The Board currently comprises 29% female 
representation with five different nationalities 
represented on the Board. 

I will be available at the AGM to answer any 
questions on the work of the Committee.

DENNIS MILLARD 
C H A I R O F  T H E N O M I N AT I O N C O M M I T T E E 
12 August 2020

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AUDIT COMMITTEE REPORT

ROBE RT MOORH E AD 
C H A I R O F T H E   
A U D I T  C O M M I T T E E 

M E M B E RS 

Robert Moorhead (Chair)

Tea Colaianni

Rosa Monckton

K E Y  R E S P O N S I B I L I T I E S
Financial Reporting: 
 – Monitor the integrity of the financial statements  

of the Company and Group

 – Review the appropriateness and consistency  

of significant accounting policies

 – Review and report to the Board on significant 

financial issues and judgements

Internal Control and Risk Management:
 – Carry out a robust assessment of the Group’s 
emerging and principal risks on an annual basis

 – Review the Group’s internal control and risk 

management systems

 – Monitor and review the effectiveness of the 

Group’s internal audit function

External Audit:
 – Review the effectiveness of the External  

Auditor process

 – Develop and implement policies on the engagement 
of the External Auditor to supply non-audit services

 – Monitor and review the External Auditor’s 

independence and objectivity

All members of the Audit Committee are deemed 
Independent Non-Executive Directors. The Board 
considers I have recent and relevant financial 
experience as required by Code and the Committee 
has competence relevant to the sector in which the 
Group operates. The Committee’s wide range of 
financial and commercial skills and experience serves 
to provide the necessary knowledge and ability to 
work as an effective committee and to robustly 
challenge the Board and senior management as 
and when appropriate. At the invitation of the 
Committee, the Chairman, the Chief Executive 
Officer, the Chief Financial Officer, the Head of 
Internal Audit, senior management and the Auditor 
attend meetings. The Committee has regular private 
meetings with the external and internal auditors 
during the year. Paul Eardley, Company Secretary, 
acts as Secretary to the Committee.

The Committee met four times during the year, 
as per the requirements of the Terms of Reference. 
All Committee members are expected to attend 
meetings. The following table shows the number of 
meetings held during the year ended 26 April 2020 
and the attendance record of individual directors:

Meetings 
attended/
total 
meetings 
held

Percentage 
of meetings 
attended

4/4

4/4

4/4

100%

100%

100%

Members 

Robert Moorhead (Chair)

Tea Colaianni

Rosa Monckton

T E R M S  O F  R E F E R E N C E
The Terms of Reference of the Committee reflect 
the current statutory requirements and best 
practice appropriate to the Group’s size, nature and 
stage of development. The Committee is required 
to meet at least four times a year.

The effectiveness of the Committee will be 
reviewed annually through discussions at the Board 
and Committee.

D E A R   
S H A R EH O L D E R

I am pleased to introduce the Audit 
Committee report for the financial year 
ended 26 April 2020. During the year 
the Committee played a key role in 
the Group’s governance framework. 
Its activities included reviewing and 
monitoring the integrity of financial 
information, the Group’s system of internal 
controls and risk management, the internal 
and external audit process and the process 
for compliance with laws, regulations and 
ethical codes of practice. In addition, we 
work with other Committees and the 
Board to ensure that stakeholder interests 
are protected, and the Group’s long term 
strategy is supported.

The Audit Committee’s  
Terms of Reference at:  

 www.thewosgroupplc.com

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTAUDIT COMMITTEE REPORT CONTINUED

ACTIVITIES UNDERTAKEN BY THE 
COMMIT TEE
A summary of the activities undertaken by the 
Committee during the year is as follows:

Financial Reporting:

 – Monitored the integrity of the Group’s Annual 
Report and Accounts, Interim statement and 
trading statements

 – Assessed and recommended to the Board that  
the Annual Report and Accounts is fair, balanced 
and understandable

 – Assessed the Viability and Going Concern 

statements having reviewed supporting papers 
from management including the consideration of 
the impact of COVID-19 on those assessments 

 – Considered papers from management on the key 

financial reporting judgements and estimates

 – Monitored the impact of the new accounting 

standard IFRS 16 “Leases”

Internal Control and Risk Management:

 – Considered the adequacy and effectiveness of the 
Group’s ongoing risk management systems and 
control processes

 – Considered the Group’s risk environment, 

including its significant and emerging principal risks 
and uncertainties and reviewed the mitigating 
actions that management has taken

 – Reviewed the impact of the COVID-19 pandemic 
on the principal risks and uncertainties and the 
actions management are taking in response to this

Internal and External Audit:

 – Assessed the effectiveness of the external audit 
process and considered the accounting, financial 
control and audit issues reported by the Auditor 
as a result of their work

 – Reviewed Auditor independence

 – Held private meetings with the internal and 

external audit teams

G O I N G C O N C E R N  A N D   
V I A B I L I T Y  S TAT E M E N T
The Committee reviewed the process and 
assessment of the Group’s prospects made by 
management, including:

 – The viability review period and alignment with the 

Group’s internal forecasts and business model

 – The assessment of the capacity of the Group to 
remain viable after consideration of future cash 
flows, financing and mitigating factors

 – The modelling of the financial impact of the 

Group’s principal risks materialising using severe 
but plausible scenarios

The Committee reviewed management’s analysis 
supporting the going concern basis of preparation, 
including reviewing the Group’s financial 
performance, budgets for FY21 and cash flow 
projections. This review included the impact of the 
COVID-19 pandemic and considered the uncertainty 
of trade as a result of COVID-19. The going concern 
and viability reviews by the Committee included the 
review of the results of the reverse-stress tests 
performed by management, available financing in 
place and any further mitigating actions that 
management could take. In making its assessment, 
the Committee took into consideration the trading 
results of the Group since stores re-opened, liquidity 
including the additional CLBILS facility and covenant 
amendments secured post year end.

As a result of the assessment, the Committee 
reported to the Board that the going concern basis of 
preparation remained appropriate and that there is a 
reasonable expectation that the Group will be able to 
continue in operation to meet its liabilities as they fall 
due over the three-year viability assessment period.

The Going Concern and Viability Statement is set 
out in the Strategic Report on page 74.

S I G N I F I C A N T  F I N A N C I A L   
R E P O R T I N G  A R E A S
In preparing the financial statements, there are a 
number of areas requiring the exercise of judgement 
by management. The Committee’s role is to assess 
whether the judgements and estimates made by 
management are reasonable and appropriate. In 
order to assist in this evaluation, the CFO provided 
an accounting paper to the Audit Committee, 
setting out all of the financial reporting judgements 
and estimates which were considered material to 
the financial statements. 

The main areas of judgements and estimates that 
have been considered by the Committee in the 
preparation of the financial statements are as follows:

Impairment of tangible and right-of-use assets
The Group recognised an impairment of tangible 
fixed assets and right-of-use assets of £9.4m in the 
financial year. As part of their review of impairment 
the Committee challenged the assumptions used in 
the cash flow forecasts for impairment testing, 
particularly in light of the impact of the COVID-19 
pandemic, along with the disclosures made in the 
financial statements. The Committee also considered 
the rationale for treating £8.5m of this as an 
exceptional item in the Income Statement based on 
its size and the fact it was directly linked to the 
COVID-19 pandemic.

Implementation of IFRS 16 “Leases”
During the year the Committee reviewed all aspects 
of the adoption of IFRS 16, including the transitional 
approach used, the methodology, the key judgements 
and assumptions applied to the calculations and 
disclosures provided within the financial statements. 
These included the determination of the term of the 
leases, the discount rates used and the determination 
of whether lease agreements included substantive 
substitution rights and should be treated as leases. 

Inventory valuation
The Committee considered the accounting  
for valuation of inventory and considered the 
judgements made by management. The Committee 
gave specific consideration to the policy for, and 
calculation of, inventory provisions and rebates 
absorbed into inventory.

Pensions
The Committee assessed the accounting treatment 
adopted by management and the application of  
IAS 19 “Employee benefits” in relation to the Aurum 
Retirement Benefits Scheme. The Committee 
reviewed the judgements made in respect of the 
assumptions used in the valuation of the Group’s 
obligations under the scheme and the associated 
disclosures made in the financial statements. 

Non-underlying and exceptional items
The Committee considered the presentation of  
the financial statements and in particular the use  
of Alternative Performance Measures and the 
presentation of non-underlying and exceptional items 
in line with the Group accounting policy. This policy 
states that adjustments are only made to reported 
profit when not considered part of the normal 
operating costs of the business and considered 
exceptional due their size, nature or incidence.  
The Committee noted that the exceptional items 
disclosed in FY20 related to the significant one-off 
events relating to the IPO, the COVID-19 pandemic 
related impairments and the business acquisition. 

Each of the above areas of judgement has been 
identified as an area of focus and therefore the 
Committee has also reviewed reporting from the 
External Auditor on the relevant issues.

OT H E R S I G N I F I C A N T ACCO U N TI N G A R E A S

Revenue recognition
The Committee considered the accounting for  
gift cards and customer returns, which were not 
considered to be significant areas of judgement  
or estimation. The Committee discussed the 
reclassification made by the business in FY20 to 
recognise certain costs within revenue and deemed 
this treatment to be appropriate and adequately 
disclosed within the financial statements.

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Impairment of receivables
The Committee considered the calculation for the 
allowance for expected credit losses on the US 
trade receivables and challenged the assumptions 
used by management, particularly in light of the 
impact of COVID-19 on the future collectability of 
the debtor balance. The Committee also considered 
the treatment of the additional provision required 
as a result of the COVID-19 pandemic as an 
exceptional item in the Income Statement. 

Annual Report and Accounts –  
fair, balanced and understandable assessment
At the request of the Board, the Committee has 
considered whether, in its opinion, the 2020 Annual 
Report and Accounts, taken as a whole, is fair, 
balanced and understandable and that it provides 
the information necessary for shareholders to assess 
the Group’s position and performance, business 
model and strategy. The Group has established 
internal controls in relation to the process for 
preparing the Annual Report and Accounts.  
These include the following:

 – Management regularly monitors and considers 
developments in accounting regulations and  
best practice in financial reporting and, where 
appropriate, reflects developments in the  
financial statements

 – The Annual Report and Accounts is drafted by 
senior management with overall coordination  
by a member of the finance team, to ensure 
consistency across the relevant sections

 – An internal verification process is undertaken  

to ensure accuracy

 – An independent review is undertaken by the 

Company Secretary to assess whether the Annual 
Report and Accounts is fair, balanced and 
understandable and is consistent with internally 
and externally reported information

 – Comprehensive reviews of drafts of the Annual 

Report and Accounts are undertaken by Executive 
Directors and senior management

 – The Annual Report and Accounts was reviewed 
by an external Corporate Governance advisor 

 – The final draft of the Annual Report and Accounts 
was reviewed by the Audit Committee prior to 
consideration by the Board 

Following its review, the Committee advised the 
Board that the Annual Report and Accounts, taken 
as a whole, was considered to be fair, balanced and 
understandable and that it provided the information 
necessary for shareholders to assess the Group’s 
position and performance, business model and 
strategy. The Committee was also satisfied that 
suitable accounting policies have been adopted  
and appropriate disclosures have been made in  
the financial statements.

R I S K  M A N AG E M E N T   
A N D I N T E R N A L  C O N T R O L S
The Board has ultimate responsibility for effective 
management of risk for the Group including 
determining its risk appetite, identifying key strategic 
and emerging risks, and reviewing the risk 
management and internal control framework. The 
Committee, in supporting the Board to assess the 
effectiveness of risk management and internal 
control processes, relies on a number of different 
sources to carry out its work including Internal 
Audit assurance reports, the assurance provided by 
the External Auditor and other third parties in 
specific risk areas. 

The Committee monitors and reviews the 
effectiveness of the Group’s risk management 
processes and internal financial and non-financial 
controls. The key features of the risk management 
process that were in place during the year are 
as follows:

 – Each business function conducted risk assessments 
based on identified business objectives, which were 
reviewed and agreed annually by the executive 
management of each function. Risks are considered 
across the areas of financial, people and regulatory 
and are evaluated in respect of their potential 
impact and likelihood. These risk assessments are 
updated and reviewed at least quarterly and are 
reported to the Committee

 – A Group risk assessment is also undertaken by the 
Internal Audit team, which considers all areas of 
potential risk across all systems, functions and key 
business processes. This risk assessment, together 
with the business risk assessments, forms the basis 
for determining the Internal Audit Plan

 – The Head of Internal Audit met with all senior 
executives to undertake a formal review of the 
internal controls across the Group. Senior 
executives were required to certify compliance 
with the company’s policies and procedures and 
that appropriate internal controls were in 
operation during the period under review. Any 
weaknesses are highlighted, and the results are 
reviewed by the Head of Internal Audit, the 
Committee and the Board

 – The Committee confirmed to the Board that it 
has reviewed the effectiveness of the systems of 
internal control, including financial, operational, 
and compliance controls, and risk management for 
the period of this report, in accordance with the 
Code and the Risk Management and Internal 
Control Guidance

I N T E R N A L  A U D I T
Part of the assurance provided to the Audit 
Committee when reviewing the effectiveness of the 
Group’s systems of internal control comes from 
Internal Audit.

The Group has appointed a Head of Internal Audit, 
who reports directly to the Audit Committee Chair, 
to provide assurance to the Audit Committee 
through independent reviews of agreed risk areas. 
The Audit Committee is responsible for overseeing 
the work of the Internal Audit function. It reviews 
and approves the scope of the Internal Audit annual 
plan and assesses the quality of Internal Audit 
reports, along with management’s actions relating to 
findings and the closure of recommended actions. 

In February 2020, a carefully targeted internal audit 
plan was agreed to provide appropriate assurance 
to the Committee over the effectiveness of risk 
management and internal control processes across 
the Group. The Committee is satisfied that the 
internal audit plan provides appropriate assurance 
on the controls in place to manage the principal 
risks facing the Group.

As the Internal Audit department develops, the 
Group will supplement the assurance plan through 
utilising external professional advisors to provide 
Internal Audit related services. The Head of Internal 
Audit is working closely with the Audit Committee 
to ensure that the newly published Internal Audit 
Code of Practice from the Institute of Internal 
Auditors is applied proportionately, in line with  
the size, nature and complexity of the Group.

Since appointment, the Head of Internal Audit:

 – Attended all Audit Committee meetings and 
provided reports and verbal updates to the 
Committee

 – Had direct access to all Committee members  
and met with the Committee Chairman and 
Committee members separately

 – Met with the Audit Committee Chairman five times 

to carry out formal reviews of the internal audit 
department’s resources, approach and audit plan

 – Managed the risk register review process

As the Internal Audit department has only been in 
place for part of the financial year, the Committee 
did not consider it appropriate to perform a formal 
review of the effectiveness of the Internal Audit 
function. A full review will be completed in the next 
financial year.

The Group has an operational audit, loss prevention 
and security team who review compliance with 
certain key internal procedures in stores and at 
other locations.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTAUDIT COMMITTEE REPORT CONTINUED

E X T E R N A L  A U D I TO R

Interaction with external audit
One of the Committee’s roles is to oversee the 
relationship with the External Auditor, Ernst & 
Young LLP, and to evaluate the effectiveness of the 
service provided and their ongoing independence. 
The External Auditor has attended all of this year’s 
Committee meetings and at each meeting has time 
with the Committee without management present. 
The Chair of the Audit Committee has also met 
with the External Audit partner to review the audit 
scope and audit findings.

Audit tender
The Audit Committee is responsible for 
recommending to the Board the appointment, 
re-appointment and removal of the External Auditor. 

Under CMA guidance, FTSE 350 companies are 
required to have held a tender for the audit 
appointment within the last ten years. As a private 
company, KPMG LLP had been External Auditor for 
over ten years. Therefore, on Admission, the Audit 
Committee commenced an audit tender for the 
financial year ending 26 April 2020. 

The Committee commenced the tender process 
in June 2019. 

The Committee ensured the selection criteria 
was transparent and non-discriminatory in nature. 
The following selection criteria were determined:

 – Quality audit – robust, efficient audit. Good 

understanding of our business, its industry and 
related risks and issues.

 – Team – local, stable team with appropriate 

experience and seniority. Strength and depth 
of team to provide flexibility to meet deadlines. 
Global reach to cover the US and any further global 
expansions. Retail and Plc experience is necessary.

 – Cultural fit – aligned to the Watches of 

Switzerland Group values.

 – Seamless transition

 – Value for money

Having determined the selection criteria, a shortlist 
of firms was drawn up who were considered to 
have the relevant skills and resources to provide an 
effective audit. The Committee considered audits, 
geographical reach to cover the US and UK 

operations and audit quality inspection results 
as issued by the Financial Reporting Council. 
The short-listing process did not preclude the 
participation of smaller audit firms (defined as those 
who received less than 15% of the total audit fees 
from public-interest entities in the UK in the 
previous calendar year). As a result of this analysis, 
four firms were shortlisted and invited to tender. 
One firm invited to tender subsequently made the 
decision not to participate in the tender due to a 
lack of available resources.

Participating firms were granted access to key 
members of management, the Audit Committee 
and the Board. The firms were also provided with a 
significant amount of information about the Group 
in a data room. Following these meetings, the firms 
submitted formal audit proposal documents 
covering predetermined areas of focus including 
audit quality, audit approach, independence, risk 
identification and audit scope. 

Having met with the firms, reviewed the proposal 
documents, obtained feedback from management 
and reviewed the FRC audit quality results, the 
Committee submitted a recommendation to the 

N O N - AU D IT S E RV I C E

PO LI C Y

The Auditors are eligible for selection to provide 
non-audit services to the extent that their skills and 
experience make them a competitive and most 
appropriate supplier of these services

Each new non-audit service must be approved by 
the Audit Committee in advance of the services 
being commenced

Non-audit fees are capped to a maximum aggregate 
in any financial year of 70% of the average of the 
statutory audit fees charged in the previous three 
consecutive financial years. In the case of this cap, 
audit-related services concerning work required by 
national or EU legislation are excluded

The Auditor is prohibited from performing these 
services for the Company or any subsidiary within 
the Group

Audit-related services
Audit-related services are services, generally of an assurance nature, provided by the Auditor as a result  
of their expert knowledge and experience of the Group. Audit-related services include:

 – Reviews of interim financial information;

 – Reporting required by law or regulation to be provided by the Auditor

 – Reports to regulators
Permissible non-audit services
Including, but not limited to:

 – Work related to mergers, acquisitions, disposals or circulars

 – Benchmarking services

 – Corporate governance advice

Prohibited services
In line with the EU Audit Reform, services where the Auditor’s objectivity and independence may be 
compromised by the threat of self-interest, self-review, management, advocacy, familiarity or intimidation 
are prohibited. Prohibited services include:

 – Tax services

 – Compliance certificates

 – Services that involve playing any part in the management decision-making process

 – Book-keeping and preparing accounting records and financial statements

 – Payroll services

 – Designing or implementing internal controls

 – Valuation services (except such services that have no direct effect or are immaterial  

to the financial statements)

 – Legal, internal or human resources services

 – Services linked to financing, capital structure and allocation and investment strategy

 – Promoting, dealing in or underwriting shares in the Company

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Board for the appointment of the External Auditor. 
This recommendation put forward two auditors with 
a justified preference for Ernst & Young LLP. As part 
of this recommendation, the Committee confirmed 
that this recommendation was free from influence by 
any third party, the proposed External Auditor was 
independent, and the tender process had followed 
the requirements of the EU Audit Reform legislation.

The Board reviewed the Committee’s proposal and 
approved the appointment of Ernst & Young LLP for 
the FY20 financial statements. The appointment 
of Ernst & Young LLP as external auditor was 
approved by shareholders at the AGM held on 
17 October 2019.

Auditor independence and objectivity
During the year, the External Auditor reported to 
the Audit Committee on their independence from 
the Group. The Committee and the Board are 
satisfied that Ernst & Young LLP has adequate 
policies and safeguards in place to ensure that auditor 
objectivity and independence is maintained. When 
assessing the independence of the External Auditor, 
the Committee considers, amongst other things, 
the length of tenure of the audit firm and the audit 
partner, the value of non-audit fees provided by 
the External Auditor and the relationship with the 
Auditor as a whole. As part of the assessment of the 
External Auditor, the Committee considered whether 
the Auditor had exercised professional scepticism and 
an appropriate degree of challenge to management. 

Non-audit services provided  
by the External Auditor
The Committee has adopted a formal policy in 
respect of non-audit services provided by the 
External Auditor to ensure that auditor objectivity 
and independence are maintained, in accordance 
with the EU Audit Reform.

As part of the tender process, the Committee 
ensured that all non-audit services with the 
tendering firms have ceased prior to tendering. 
Non-audit services provided by Ernst & Young LLP 
during the financial year ending 26 April 2020 were 
limited to the provision of access to the firmʼs IFRS 
accounting online portal and the half year review. 
Fees in relation these services were £1,825 and 
£50,000 respectively.

Auditor effectiveness 
It is the Committee’s responsibility to assess the 
effectiveness of the external audit. The Committee 
kept under review the effectiveness of the external 
audit throughout the year taking into account the 
External Auditor’s mindset and culture; skills, character 
and knowledge; quality control and judgement. 

CMA Order 2014 Statement of Compliance
The Group confirms that it was in compliance with 
the provisions of the Statutory Audit Services for 
Large Companies Market Investigation (Mandatory 
Use of Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014 during the 
financial year ended 26 April 2020.

ROBERT MOORHEAD 
C H A I R O F T H E A U D I T  C O M M I T T E E 
12 August 2020

 – Reviewing the Auditor’s risk assessment and audit 

approach to those risks

 – Reviewing and discussing the Auditor’s formal 

reports to the Audit Committee including their 
planning and results reports

 – Considering the areas in which the Auditor had 

challenged management’s assumptions in key areas 
of judgement and the number and nature of the 
accounting and control observations raised

 – Considering the manner in which the audit was 

conducted, including the level of senior leadership 
hours spent

 – Assessing feedback from the Audit Committee 

members and the parties involved in the external 
audit process

 – Reviewing the FRC’s Audit Inspection report on 
Ernst & Young LLP and discussing the planned 
resulting actions by the Auditor

 – Assessing the interaction between management, 

the Committee and the Auditor

Based on these reviews, the Committee concluded 
that Ernst & Young LLP had applied appropriately 
robust challenge and scepticism throughout the 
audit, that it possessed the skills and experience 
required to fulfil its duties effectively and efficiently, 
and that the audit was effective. The Committee 
considered that Ernst & Young LLPʼs first year of 
audit had met with the expectations established in 
the tender.

Auditor reappointment 
Ernst & Young LLP has expressed willingness to 
continue in its capacity as independent auditor of 
the Company. The Directors plan to recommend 
a resolution in favour of this reappointment and 
remuneration at the forthcoming AGM.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTREMUNER ATION COMMITTEE REPORT

TE A COL AIAN N I 
C H A I R  O F T H E   
R E M U N E R AT I O N C O M M I T T E E 

Members 

Independent

Tea Colaianni (Chair)

Dennis Millard 

Rosa Monckton 

Robert Moorhead

No. of 
meetings 
attended

4/4

4/4

4/4

4/4

Sec tion

Chair’s Statement

At a Glance

Fairness, diversity and wider workforce

Annual Report on Remuneration

Page 

96

100

105

110

D E A R   
S H A R EH O L D E R

I am delighted to present the Group’s 
first Remuneration Committee Report 
for a full financial year as a listed 
Company. This year has very much been 
a continuation of the work done on IPO, 
but like many other businesses in the UK 
we have been impacted by COVID-19. 
My report sets out some of the actions 
we have taken in response to COVID-19 
from a remuneration perspective.

The Committee complies with the UK Corporate 
Governance Code 2018 in terms of composition 
and Terms of Reference. The Committee determines 
and agrees with the Board the remuneration for 
the Executive Directors, Chair of the Board and 
Company Secretary, and remuneration arrangements 
for senior executives. No Director plays a part in any 
decision about his / her own remuneration.

R O L E O F  T H E R E M U N E R AT I O N 
C O M M I T T E E
The Committee’s responsibilities are to:

 – Determine remuneration policy for the Company 

Chair, Executive Directors, the Company 
Secretary and other members of the Senior 
Management as designated

 – Determine remuneration packages for the 
Company Chair, Executive Directors, the 
Company Secretary and other members  
of the Senior Management as designated

 – Review the appropriateness of the 

Remuneration Policy on an ongoing basis  
and make recommendations to the Board  
on appropriate changes

 – Obtain up to date comparative market 

information and appoint remuneration consultants 
as required to advise or obtain information

 – Approve design of, and set targets for, performance 

related incentives across the Company

 – Oversee any major changes to benefits  

for employees

 – Oversight of wider workforce pay practices 

and incentive arrangements

 – Ensure failure and excessive risk taking are 

not rewarded. 

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The Remuneration Committee’s  
Terms of Reference at:  

 www.thewosgroupplc.com

The Committee’s Terms of Reference are available on 
the Group’s website at www.thewosgroupplc.com.

None of the Committee members has any personal 
financial interest (other than as a shareholder) in the 
decisions made by the Committee, any conflict of 
interest arising from cross-directorships, or 
day-to-day involvement in running the business.

 – Approving the FY2019 bonus outcomes and 

reviewing the design/measures for the FY2020 
Bonus Plan to ensure alignment with strategic 
objectives and shareholder interests

 – Receiving a report on pay benchmarking for 

Executive Directors, Non-Executive Directors 
and the Company Chair

 – Reviewing performance under the FY2020 bonus 

and consideration of any bonuses payable

 – Review of Committee composition, Terms of 

Reference and performance

 – Receiving reports and advice from advisers on  

a range of matters including senior executive pay, 
market themes and trends and new governance 
requirements 

 – Granting the first awards under the LTIP

 – Approving remuneration arrangements in 

response to the COVID-19 pandemic

 – Consideration of the impact of COVID-19 on 

remuneration matters

 – Consideration of bonus outcomes under the 

FY2020 bonus plan

 – Preparation of the CEO pay ratio for the first time. 

The Company is seeking an advisory vote on  
the Chair’s Statement and Annual Report on 
Remuneration. The current Remuneration Policy 
was approved by shareholders at the AGM on  
17 October 2019 and the voting outcome of 
that resolution is set out in a table at the end  
of this letter.

During the year, the Committee received advice  
on remuneration matters from PwC LLP who  
were appointed in 2019 following an independent 
selection process. PwC LLP’s fees for this advice 
were £33,500, which were charged on a time/cost 
basis. PwC LLP is a member of the Remuneration 
Consultants’ Group, and as such chooses to operate 
pursuant to a code of conduct that requires 
remuneration advice to be given objectively and 
independently. There are no connections between 
PwC LLP and individual Directors to be disclosed. 
The Committee is satisfied that the advice provided 
by PwC LLP in relation to remuneration matters is 
objective and independent. 

W H O S U P P O R T S  T H E C O M M I T T E E ? 
Internal 
Internal support is provided by the CEO, CFO, 
Company Secretary and Executive Director HR, 
whose attendance at Committee meetings is by 
invitation from the Chair, to advise on specific 
questions raised by the Committee and on matters 
relating to the performance and remuneration of 
the senior management team. No director was 
present for any discussions that related directly  
to their own remuneration

H OW T H E C O M M I T T E E S P E N T   
I T S T I M E  I N 2 0 2 0
The following sets out the main items considered  
by the Committee during the year.

Key agenda items
 – Approving changes regarding remuneration in light 

of the new 2018 Corporate Governance Code

 – Approving the 2019 Directors’ Remuneration 

Policy and Directors’ Remuneration Report for 
FY2019

 – Approving the AGM explanatory notice and 

incentive plan rules

 – Receiving a report on key issues from shareholder 

meetings on the approved Policy

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTREMUNER ATION COMMITTEE REPORT CONTINUED

six weeks of trading. As a result, the EBIT targets 
for FY2020 were just missed. The Committee 
did not exercise any discretion in relation to the 
formulaic FY2020 bonus outturn.

FY20 LTIP vesting
No LTIP award was eligible to vest in FY2020 with 
the first grant under the LTIP made in FY2020.

L O O K I N G  A H E A D
The key challenge for the Committee is the impact 
of COVID-19 on the Company’s performance and 
share price. The Committee will take into account 
the potential for unintended consequences when 
setting targets for the Bonus Plan and making LTIP 
awards, with the overriding objective to ensure that 
the Policy operates fairly without prejudicing any of 
the Company’s stakeholders.

Base salary increases for FY2021 
Salary reviews for all staff are scheduled to take 
place in October 2020. A final decision will be made 
based on the Company’s trading position and other 
financial information available at the time. The 
Executive Directors will receive, as a maximum, 
the level of any employee rise.

Annual bonus for FY2021
The annual bonus will be determined in line with 
the normal cycle. The actual measures and targets 
are currently being considered whilst we assess the 
impact of COVID-19 on the Company’s business 
plans and as we come to better understand trading 
patterns following the re-opening of our stores.

LTIP awards to be granted in 2020 
The Committee has determined that LTIP grants will 
be made in August/September 2020. As we continue 
to navigate the impact of COVID-19 on our long 
term business plan, we will delay performance 
measure selection and target setting by up to six 
months, in line with Investment Association guidance. 
When targets are set these will be communicated to 
shareholders. The Committee is also mindful that it 
may need to exercise its discretion to depart from 
formulaic outcomes given the current uncertainty 
in the economic environment and to prevent any 
potential windfall gains resulting from the timing 
of the 2020 LTIP grant.

As a Committee, it is our responsibility to make 
decisions which support the Group’s long term 
business strategy, and which align with the Group’s 
culture and values. We must balance this with our 
desire to reflect best practice remuneration and 
high standards of corporate governance. We 
recognise that executive remuneration is an area of 
public interest and we have worked hard to ensure 
that full transparency has been provided in this 
year’s Directors’ Remuneration Report on the 
Group’s remuneration practices. 

I would like to talk briefly about COVID-19 and  
its extraordinary impact on our people and our 
business. During the store closure period, our  
key priority was ensuring that we protected  
the wellbeing and safety of our colleagues and 
customers. The Board is very proud of and humbled 
by the strength, capability and resilience that all 
colleagues have demonstrated during these 
challenging times. 

During FY2020, the business made excellent 
progress on the implementation of our long  
term strategy and we were on track to deliver 
exceptional results, which would have led to 
maximum annual bonus payouts for the Executive 
Directors and the majority of colleagues. However, 
the timing of the COVID-19 outbreak and the 
closure of our stores during the last six weeks of  
the financial year caused significant disruption and 
heavily impacted our in-store sales. As a result, the 
annual bonus targets were just missed and there 
have been no bonus payouts for FY2020. 

The Committee recognises that COVID-19 has had 
an unprecedented impact on the retail sector and 
this has been felt in different ways by our colleagues, 
customers and shareholders. Whilst most of our 
stores are now fully operational and the response 
from our customers has been positive, there are 
many challenges that remain for retailers and we  
will be operating in a tough macro-economic 
environment. With this in mind, we remain 
cognisant of our responsibility to ensure that we 
very carefully consider the interests of all our 
stakeholders when making decisions on executive 
remuneration. In this context stakeholders include, 
colleagues, customers, shareholders, suppliers and 
the communities in which our stores operate. 

The Board believes that the management team  
have taken appropriate actions to ensure that the 
business remains on-track to deliver our long term 
strategy and we will continue to implement the 
Remuneration Policy in a way that moves the 
business forward in light of the new world in  
which we are now all operating.

1  Refer to glossary on page 180 for definition.

The remainder of this statement provides 
information on our FY2020 business highlights, 
details on the specific remuneration actions we took 
in relation to COVID-19 across the Group and the 
application of the Remuneration Policy in FY2020 
and for FY2021. We have included the actions that 
the Committee has taken in response to the 
expanded remit under the Corporate Governance 
Code and how we are responding to the wider 
workforce aspects of the Code.

F Y2020 BU S I N E S S PE RFORMANC E 
H IG H LIG HT S 
FY2020 represented a strong year for the business 
in our first full year as a fully listed Company. Some 
key highlights are as follows: 

 – Revenue increased +4.8% to £810.5m
 – Adjusted EBIT1 increased +7.8% to £55.9m

 – Operating profit increased +6.2% to £48.3m
 – Return on Capital Employed1 increased to 15.8%.

I M PAC T  O F  C OV I D -19 O N   
R E M U N E R AT I O N AC R O S S  T H E G R O U P 
Several measures were taken in response to 
COVID-19 and remuneration. The measures were 
implemented across the Group: 

 – From 1 April 2020, until we reopened our stores, 
the CEO, CFO, the Executive Director UK and 
Executive Vice President USA, together with  
the Chairman and Non-Executive Directors, 
voluntarily reduced their salaries / fees by 25%. 
The remainder of their salary / fees (75%) was 
deferred and was reimbursed in July 2020 
following the reopening of the majority of  
our stores on 18 June 2020. 

 – Across the UK business, approximately 80% of our 
colleagues were furloughed and the business has 
utilised the Coronavirus Job Retention Scheme 
(CJRS) up to the statutory cap. The Company  
has ensured that the funds made available under 
CJRS have been topped up, so that furloughed 
employees have continued to receive their full 
basic salary. 

A P P L I C AT I O N O F  T H E   
R E M U N E R AT I O N P O L I C Y 
I have summarised below the application of the 
Remuneration Policy and where applicable, the 
impact of COVID-19. 

Annual bonus outcomes for FY2020
There will be no bonus payable in respect of 
FY2020. Details on the performance outturn against 
the targets are shown in the “At a Glance” section.

As noted earlier, whilst the Company was 
outperforming the targets in the lead-up to 
the pandemic, the closure of stores in the UK 
and US caused significant disruption in the final 

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W I D E R  WO R K F O R C E  C O N S I D E R AT I O N S
The Watches of Switzerland Group always strives to 
be an organisation that is inclusive, rewarding and fair 
to all employees. During the year we also formalised 
plans that give employees a greater voice in the 
Boardroom by designating Rosa Monckton to be the 
Non-Executive Director who will gather employee 
views on a range of issues, including remuneration. 

It was intended that the first forum would occur in 
the first half of 2020. However, this has been put on 
hold temporarily whilst we deal with the impact of 
COVID-19. Nonetheless, once normal business 
activity resumes, elections of employee 
representatives will be held and a forum will be 
arranged. Rosa will be presenting her findings 
periodically and the results of this exercise will be 
factored into the Remuneration Committee’s future 
decision making. Amongst other things, we will 
explain how executive remuneration aligns with 
wider company pay policy. 

I N C O N C L U S I O N 
The remainder of the Remuneration Report is split 
into three parts:

At a Glance Section
The “At a Glance” section provides a summary  
of the payments made to the Executive Directors 
during FY2020 and how it is proposed to operate 
the Policy in FY2021. 

Brian Duffy’s one-off IPO award
On the Company’s Admission, Brian Duffy was 
granted a one-off award in the form of a nil cost 
option by the principal selling shareholder over 
some of their shares. This was in recognition of his 
contribution to the Company up to Admission and 
to ensure ongoing incentivisation and retention 
in his role following IPO. I provided detailed 
commentary on the terms of this award in the 2019 
Annual Report (see pages 75 and 76), and in this 
year’s “At a Glance” section I have provided a recap 
of this award. Although the terms of this award 
were agreed in FY2019, the award itself was not 
finalised by the selling shareholder until just after 
the end of that financial year. As a result, from a 
remuneration reporting perspective it is included 
in the FY2020 single total figure of remuneration.

G E N D E R PAY 
Although the Government has suspended the 
requirement to submit data due to COVID-19, we 
provided our third disclosure of the pay gap based 
on amounts paid in the April 2019 payroll. The 
bonus gap was based on incentives paid in the year 
to 31 March 2019. The mean gender pay gap at the 
Watches of Switzerland Group is 29% and the mean 
bonus gap is 46%. The full report, including details 
on the initiatives we have underway to help close 
our gender pay gap, is available on our website 
www.thewosgroupplc.com.

I hope that you will find this report clear, 
transparent and informative. If you would like to 
discuss any aspect of this Remuneration Report, 
I would be happy to hear from you. You can contact 
me through the Company Secretary, Paul Eardley. 
I will also be available at the Company’s AGM on 
14 October 2020 to answer any questions.

On behalf of the Remuneration Committee and  
the Board.

TEA COLAIANNI 
C H A I R O F  T H E R E M U N E R AT I O N 
C O M M I T T E E 
12 August 2020

Fairness, diversity and wider  
workforce considerations
This new section contains both discussions on the 
Company’s initiatives in employee and stakeholder 
engagement as well as mandatory disclosures on 
areas such as the gender pay gap and CEO to wider 
employee pay ratios. This is the first year that we 
have reported our CEO pay ratio and we have 
provided further context and information to  
explain the elements that make up the CEO’s  
total remuneration. In addition, we have included  
a report on specific areas in relation to wider 
workforce remuneration which the Committee 
reviewed during the course of the year. 

A N N U A L  R E P O R T  O N R E M U N E R AT I O N
This section summarises remuneration decisions 
during the past year. This includes details of annual 
bonus and long term incentive awards granted and 
vesting during the year as well how the Policy will be 
implemented for FY2021. In respect of FY2019 the 
Company was not listed and therefore whilst annual 
remuneration was disclosed, the Company did not 
produce a formal Annual Report on Remuneration 
to put to an advisory shareholder vote. 

S H A R E H O L D E R  E N G AG E M E N T
In 2019 the Company Chair and I met with some of 
our major shareholders to discuss the Remuneration 
Policy that we put forward at the 2019 AGM and to 
obtain any specific areas of feedback. On behalf of 
the Board, I would like to thank those shareholders 
and proxy advisers who have provided us with 
feedback. We will continue to maintain an open  
and transparent dialogue with our shareholders.  
No material issues or concerns were raised during 
these shareholder meetings. 

2 019  AG M VOT I N G  O U TC O M E S
The Committee was pleased with the strong level of support received from shareholders for the new 
Remuneration Policy at the 2019 AGM and therefore does not propose to change it:

Votes  
for

% of votes 
for

Votes  
against

% of votes 
against

Votes cast  
in total

Votes 
withheld

To approve the Directors’ 
Remuneration Policy

211,784,331

99.99%

14,400

0.01% 211,798,731

0

9 9  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REMUNER ATION REPORT

AT A G L A N C E

WATC H E S   O F  S W I T Z E R L A N D E X E C U T I V E R E M U N E R AT I O N

Components of remuneration
The Remuneration Committee Report is coded as follows:

  Salary 

  Pension

  Benefits 

  Bonus Plan

 Long Term Incentive Plan

 Shareholding ownership requirements

W H AT I S T H E L I N K TO  C O M PA N Y S T R AT E G Y ? 
The following diagram shows the link between our Remuneration Policy  
and our strategy through looking at our KPIs, which measure the successful 
implementation of that strategy and the measures we use for our incentive plans. 

Revenue

4-Wall EBITDA1 %

Adjusted EBIT 1

K P I s

Adjusted EPS1

Cash generated from operations

Return on capital employed1

Business context
FY20 outturns against KPIs

K PI A N D O UT TU R N

Revenue:
4-Wall EBITDA1 %: 
Adjusted EBIT 1:
Adjusted EPS 1:

Cash generated from operations:
Return on capital employed 1:

F I X E D

£810.5m

15.6%

£55.9m

16.6p

£102.0m

15.8%

B O N U S  P L A N
Performance Condition: 
Adjusted EBIT

Reflects the successful delivery 
of a number of KPIs, revenue, 
sales growth and EBITDA. 

LT I P

Performance Condition: 
Adjusted EPS

Reflects the successful delivery 
of a number of KPIs over the 
longer term, revenue, sales 
growth and profit.

Salary 
Reflects the value of the individual, their role, skills, experience and 
contribution to the business.

Benefits 
Aligned with all other employee arrangements.

Pension 
Alignment of pension contributions with the wider workforce at 3%.

VA RI A B LE

Bonus Plan 
Incentivises achievement of annual objectives and aligns Director and 
shareholder interests by delivering some of the bonus in shares.

LTIP 
Motivates key individuals to achieve long term targets and deliver sustainable 
performance.

Total remuneration
Sum of the fixed and variable components of remuneration.

W H AT WA S T H E F I X E D  PAY  F O R F Y 2 0 2 0 ?

F I X E D CO M PO N E NT S

Brian Duffy (CEO)

  Salary:  

£489,583

  Pension:   £-

  Benefits:   £22,805

Anders Romberg (CFO)

  Salary:  

£338,926

  Pension:   £13,156

  Benefits: 

£58,722

Notes 
1.   The salary for the CEO and CFO reflects the voluntary temporary reduction of 25% that was effective from 
1 April 2020. The CEO and CFO’s salaries agreed for FY20 were £500,000 and £350,000, respectively. 

2.   Pension figures were calculated based on Executive Directors’ actual salary earned during FY20. They 
therefore reflect the temporary reductions that were implemented due to COVID-19 but not the  
salary deferral. 

W H AT WA S T H E B O N U S  F O R  F Y 2 0 ?
The following table sets out the bonus performance condition, targets and level of satisfaction:

PE R FO R M A N C E CO N D ITI O N 

Threshold

Target  Maximum 

Actual 

of Salary  CEO Bonus CFO Bonus

EBIT 

£58.9m

£63.0m

£65.6m

£55.9m

0%

£-

£-

Percentage 

FY20 is the first year of operation of the new Bonus Plan. As noted earlier, due to the impact of COVID-19 on the business, targets were not met and there were no 
payouts to Executive Directors for FY20. The Committee did not exercise any discretion in relation to the FY20 bonus outturn.

1  Refer to glossary on page 180 for definition.

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W H AT WA S T H E  LT I P  AWA R D  F O R  F Y 2 0 ?
As the Company only underwent its IPO in May 2019, there are no awards 
eligible to vest for the financial year being reported on. 

W H AT WA S T H E  TOTA L  R E M U N E R AT I O N  F O R F Y 2 0 ?

Total compensation

Brian Duffy (CEO)

  Salary:  £489,5831

  Pension:  £–

  Benefits:  £22,805

  Bonus:  £–

Anders Romberg (CFO)

  Salary:  £338,9261

  Pension:  £13,156

  Benefits:  £58,722

  Bonus: 

: £–

One-off IPO award: £5,999,9992
Total: £6,512,387

One-off IPO award: N/A
Total: £410,804

Notes 
1.   See earlier footnote on voluntary temporary salary reductions.

2.    See recap directly opposite

3.   Pension figures were calculated based on Executive Directors’ actual salary earned during FY20. 

They therefore reflect the temporary reductions that were implemented due to COVID-19 but not 
the salary deferral. 

4.   Benefits include car or car allowance and private healthcare.

R E C A P O F T H E O N E - O F F I P O  AWA R D TO B R I A N D U F F Y 
On Admission the CEO, Brian Duffy, was granted a one-off award in the form 
of a nil-cost option by the principal selling shareholder, over a portion of their 
shareholding, in recognition of his contribution to the Company up to Admission 
and to ensure ongoing incentivisation and retention in his role following IPO. 
This one-off award is contingent on Brian Duffy’s continued employment until 
June 2021, and is part of the remuneration agreed whilst the Company 
was private and therefore not part of the remuneration provided as a listed 
company. Whilst the majority of the terms were agreed in FY2019, the one-off 
IPO award was not finalised by the selling shareholder until just after the 
financial year end. As a result, from a reporting perspective it is included in the 
FY2020 single total figure of remuneration alongside the other elements of the 
remuneration package provided in the Remuneration Policy as a listed company. 
Full details of the terms and conditions of the one-off award are set out on 
pages 75 and 76 of the 2019 Annual Report. Where appropriate and to enable 
meaningful comparison, parts of this report provide details of Brian Duffy’s 
single total figure of remuneration with and without the one-off IPO award. 

H OW D O E S T H E TOTA L  R E M U N E R AT I O N   F O R  F Y 2 0 C O M PA R E TO O U R P O L I C Y ?

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

2,750,000

2,250,000

1,475,000

1,629,250

1,323,000

903,000

500,000

489,583

500,000

338,926

360,500

0

Notes

Actual

Minimum

On-Target

Maximum

Maximum (with 
50% LTIP share
price growth)

Actual

Minimum

On-Target

Maximum

Maximum (with 
50% LTIP share
price growth)

CEO

CFO

Fixed

Annual Bonus 

LTIP

Equity growth on LTIP shares

1.    As the purpose of this chart is to illustrate outcomes against the Remuneration Policy, we have shown Brian Duffy’s total remuneration for FY2020 without the one-off IPO award. See above for further detail on 

the one-off award. 

2.  Assumptions for the scenario charts are as follows: 

E LE M E NT 

Fixed pay

Annual bonus

LTIP

M I N I M U M

O N -TA RG E T

M A X I M U M

Base salary of £500,000 for CEO and £350,000 for CFO.
Pension of 0% for CEO and 3% for CFO.

None

None

50% of maximum award

60% of maximum award

100% of maximum award

100% of maximum award

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REMUNER ATION REPORT CONTINUED

H OW D O E S O U R  R E M U N E R AT I O N  C O M PA R E   TO O U R P E E R S ?
The following chart shows the relative position of salary and target total 
remuneration for our Executive Directors in comparison to our peers in the 
FTSE 250. Both salary and target total remuneration for our two Executive 
Directors fall below the median of the peer group. This is in line with the 
Committee’s policy to set salaries at the lower quartile of the FTSE 250,  
with incentives being more competitive. 

Key

FTSE 250 UQ

FTSE 250 M

WoS

FTSE 250 LQ

2,500

2,000

1,500

1,000

500

0

Base Salary

Total Target
Remuneration

Base Salary

Total Target
Remuneration

CEO

CFO

W H AT I S  T H E C U R R E N T  S H A R E H O L D I N G  O F  O U R   
E X E C U T I V E D I R E C TO R S ? 
The following chart shows the Executive Directors’ shareholdings against their 
shareholding requirements. Both Executives already exceed the shareholding 
requirement of 200% of salary. The shareholding numbers are calculated using 
the share price as at 24 April 2020 of £2.12. For the Executive Directors’ current 
holdings, this includes all beneficially owned shares and the net of tax value of 
the IPO award (see page 112 for full details of shareholdings). 

W H AT I S T H E I M PAC T  O F S H A R E P R I C E O N T H E  OV E R A L L 
W E A LT H  O F E X E C U T I V E S L I N K E D  TO  T H E  C O M PA N Y ?
The table below sets out, for each Executive Director, the single figure for 
FY2020, the number of shares held by the Director at the beginning and end of 
the financial year and the impact on the value of these shares taking the opening 
price and closing price for the year. We note that both Executive Directors have 
material shareholdings in the Company and hence, the impact of share price 
movements on Executive Directors’ wealth is more impactful on a long term 
basis than the single figure of remuneration for a particular year: 

FY2020 
Single 
Figure 
(£000s)

Shares 
held at 
start of
year1 

Shares 
held at 
end of 
year

Value of 
shares at 
start of 
year
(£000s)1

Value of 
shares at 
end of 
year
(£000s)2

Difference 
(£000s) 

£6,512 7,474,777 7,474,777

£20,182

£15,847

(£4,335)

£411 2,624,999 2,624,999

£7,087

£5,564

(£1,523)

Brian Duffy 3 
(CEO)

Anders Romberg 
(CFO)

Notes 
1.    The Company’s shares were admitted to trading on the London Stock Exchange on 4 June 2019, 
therefore for the start of the year we have used the offer price of 270 pence per ordinary share.

2.    The closing market price of the Company’s shares as at 24 April 2020, being the last trading day  

in the period ended 26 April 2020, was 212 pence per ordinary share.

3.   The single figure stated for Brian Duffy includes the one-off IPO award which is yet to vest.

W H AT I S T H E R AT I O N A L E B E H I N D O U R R E M U N E R AT I O N P O L I C Y ?
The Watches of Switzerland Group’s Remuneration Policy is designed to 
provide a framework to:

 – Promote the long term success of the Company;

 – Support Group strategy, linked to key KPIs such as profit growth;

 – Recruit, retain and develop high quality people who are experts in their  
field and to focus the Executive Directors on the delivery of the Group’s 
growth strategy;

 – Provide an appropriate balance between fixed and performance-related pay 
to support a high-performance culture and a platform for delivering superior 
service to our customers and enabling expansion of the business;

 – Provide a remuneration structure which is easily understood by all 

stakeholders; and

Mimimum Shareholding Requirement

 – Adhere to principles of good corporate governance and appropriate  

Brian Duffy

Anders Romberg

risk management.

In determining the Remuneration Policy, the Committee paid particular 
attention to Provision 40 of the Code. On pages 82-83 of the 2019 Annual 
Report we set out how the Policy complies with Provision 40. 

0%

1,000%

2,000%

3,000%

4,000%

Current Shareholding

Post tax value of unvested share awards

Minimum Shareholding

102  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

Remuneration positioning rationale
The Remuneration Committee adopted a post-IPO remuneration policy 
positioning taking into account the size of the Group (based on market 
capitalisation) and practice in the retail sector. The Remuneration Committee’s 
policy positioning is set out in detail below.

 – As a principle, the Remuneration Committee and the current Executive 
Directors felt that it was necessary to have a total remuneration package 
which was more heavily weighted towards variable pay to preserve the 
performance-based culture of the organisation and to ensure sufficient focus 
on the Company’s performance post-Admission. This also complements the 
material shareholding, which both incumbents will hold following Admission; 

 – The base salary for the CEO has been set at the lower quartile of the FTSE 

250 and between the lower quartile and median of the FTSE General 
Retailers;

 – The base salary for the CFO has been set between the lower quartile and 
median of the FTSE 250 and at the median of the FTSE General Retailers;

 – In line with the UK Corporate Governance Code, the Remuneration 

Committee has set pension contributions for the CFO in line with the 
Company’s pension provision for its wider workforce. The CEO has elected 
to receive no pension contributions; and

 – The Remuneration Committee broadly applied its desired policy position to 
target variable incentives at median to upper quartile levels of the relevant 
peer groups.

Desired Remuneration Policy Position
The Remuneration Committee felt that it was necessary to have a specific 
policy position for new joiners and also as the Company matures. The desired 
policy position for remuneration is as follows. The Company is currently 
positioned below the median in terms of market capitalisation of the FTSE 250 
(excluding financial services) and FTSE General Retailers. For the Executive 
Directors, the desired policy position as the Company establishes itself 
following admission will be as follows:

 – Median fixed pay;

 – Median – upper quartile incentive opportunities; and 

 – Total target remuneration at around the median. 

The Remuneration Committee feels that this approach is aligned with the 
performance-based culture of the Group. Thus, market-level rewards will only 
be earned if performance is delivered, with the opportunity to earn more than 
median for exceptional performance. 

H OW I S T H E P O L I C Y   G O I N G  TO  B E  I M P L E M E N T E D I N F Y 2 0 21?
The following table summarises how the Remuneration Policy will be operated in FY2021. The decisions made took into account both internal and external 
conditions. The full Remuneration Policy is available on the website: www.thewosgroupplc.com and can be found in the 2019 Annual Report and Accounts on 
pages 82 to 91.

E LE M E NT

FY21 FY22 FY23 FY24 FY25

S U M M A RY 

Base salary 

Benefits 

Pension 

 – Set at a level which is market competitive to attract and retain Executives and at a level which reflects 

an individual’s experience, role, competency and performance. 

 – As noted earlier, the CEO and CFO took a voluntary temporary reduction of 25% to their salary as part 
of specific arrangements that were implemented in response to COVID-19. This was effective from 1 
April 2020 for a period of three months and is reflected in the total single figure for this year. It is also 
noted that the CEO and CFO deferred payment of the remaining 75% of their salary until July 2020. 

 – Decisions on future salary increases have been deferred until October, when there will be more 

clarity on the impact of COVID-19 on trading and the budget. 

Base salary levels for FY21 
 – The salaries have been reduced to take into account the voluntary temporary reduction of 25% that 

was in place for the months of May and June 2020. The salaries below reflect the reductions that have 
been applied. 

 – CEO: £479,167 (Salary prior to voluntary temporary reduction was £500,000)

 – CFO: £335,417 (Salary prior to voluntary temporary reduction was £350,000)

 – Market standard benefits including (but not limited to) company car, private health insurance  

and life insurance.

 – The maximum value of the employer pension contribution allowance is in line with the majority 

employee contribution (currently this is 3% of salary). 

 – The CEO, Brian Duffy, has continued to waive his employer pension contribution.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REMUNER ATION REPORT CONTINUED

E LE M E NT

FY21 FY22 FY23 FY24 FY25

S U M M A RY 

Bonus Plan 

Cash

Deferred shares

LTIP 

Vesting period

Holding period

Shareholding 
requirements

Company Chair and 
Non-Executive 
Director Fees

 – Maximum opportunity of 150% of salary.

 – Two-thirds of the bonus award will be paid out in cash with the remaining one-third deferred into 

shares and subject to a three-year vesting period.

Annual bonus for FY21 
 – CEO: 150% of salary.

 – CFO: 100% of salary. 

 – The payouts under the bonus for levels of performance will be as follows: 

Threshold  
(20% of Bonus)* 

Target 
(50% of Bonus)*  

Maximum 
(100% of Bonus)*

*Straight line between these points.

 – Due to commercial sensitivity the targets will be retrospectively disclosed at the end of the financial year. 

 – Maximum opportunity of 200% of salary.

 – A two-year holding period will apply following the three-year vesting period. 

LTIP awards for FY21 
 – CEO: 200% of salary. 

 – CFO: 175% of salary. 

 – The LTIP awards will be granted in August/September 2020. However, the Committee will determine 

measures and targets within the following six month period, in line with Investment Association 
guidance, once we have had a period of sustained trading and further information is known.

 – The minimum shareholding requirement for Executive Directors is 200% of salary. 

 – A post-cessation minimum shareholding requirement will apply to Executive Directors, such that 
leavers will have a requirement to hold 100% of their pre-cessation shareholding requirement for 
12 months from their leaving date.

 – As noted earlier, the Company Chair and the NEDs took a voluntary temporary reduction of 25% to 
their fees as part of specific arrangements that were implemented in response to COVID-19. This was 
effective from 1 April 2020 for a period of three months and is reflected in the total single figure for 
this year. The Chairman and the NEDs also deferred the remainder of their fees for this period. 

Fees for FY21
 – The fees for FY21 have been reduced to take into account the voluntary temporary reduction of 25% 
that was in place for the months of May and June 2020. The fees below reflect the reductions that 
have been applied. 

 – Chairman: £182,083 pa (normal fee is £190,000)

 – NED base fee: £47,917 pa (normal fee is £50,000)

 – Senior Independent Director fee: £9,583 pa (normal fee is £10,000)

 – Committee Chair fee: £9,583 pa (normal fee is £10,000)

 – Audit Committee or Remuneration Committee membership fee: £4,792 pa (normal fee is £5,000)

 – Nomination Committee membership fee: £2,396 pa (normal fee is £2,500)

10 4  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
FA I R N E SS , D I V ER S I T Y A N D   
W I D E R WO R K F O RC E  CO N S I D ER AT I O N S 

WO R K I N G  AT T H E WATC H E S  O F   S W I T Z E R L A N D   G R O U P
The Watches of Switzerland Group has always placed an emphasis on making 
the Company a great place to work through a culture of fairness, openness 
and inclusivity. We are committed to providing our employees with an open 
and dynamic workplace and to ensuring they are equipped with the most 
comprehensive tools to develop their full potential. This applies to colleagues 
both in offices and stores who are vital in offering our customers an unrivalled 
experience. Our vision and embedded values system enable us to celebrate 
and reward the achievements of our colleagues every day.

This report aims to demonstrate these values not only through our reward 
offering but also through the overall employee experience. In making decisions 
on executive reward, the Committee considers the remuneration and 
conditions for the wider workforce and we believe that it is important 
to be transparent about the link between the two.

As part of our commitment to fairness, we have included this dedicated 
section to provide more information on our communication with employees, 
remuneration principles, wider workforce pay conditions, the Committee’s 
remit, our Gender Pay statistics, how remuneration aligns with Group 
performance and the Group’s fairness, diversity and inclusion initiatives.

The Committee seeks to ensure that pay is fair throughout the Company and makes 
decisions in relation to the structure of executive pay in the context of the wider 
workforce remuneration and the cascade of incentives throughout the business.

The Committee’s remit extends down to Executives and Senior Management for 
which it recommends and monitors the level and structure of remuneration. In 
addition, in this section, we provide context to our Executive pay by explaining 
our employee policies and our approach to fairness, including whether the 
approach to Executive remuneration is consistent and whether the incentives 
operated by the Company align with its culture and strategy.

C O M M U N I C AT I O N S  W I T H  E M P L OY E E S
In 2020, we worked to give our employees a greater voice in terms of their 
ability to interact with our Directors. As such we have designated Rosa 
Monckton to be the Non-Executive Director who will be charged with 
gathering our employees’ views and presenting these to the Board.

The plan is for Rosa to have regular face to face sessions with elected 
representatives of our employees, in order to gain a better understanding of the 
challenges and issues that are most pressing for our people. It was intended that 
the first forum would occur in the first half of 2020. However, we have had to 
put this on hold temporarily whilst we deal with the impact of COVID-19. Once 
normal business activity resumes, a forum will be arranged, and Rosa will be 
presenting back her findings periodically so that the results of this exercise can 
be factored into the Remuneration Committee’s future decision making.  

One of the matters we will cover will be to explain how executive 
remuneration aligns with wider Company pay policy. We will provide more 
details in next year’s Remuneration Report once the meetings of this forum 
have begun. 

In January 2020 we launched How Are We Doing?, our first Company-wide 
engagement survey. A How Are We Doing? colleague forum will follow in 
FY2021 with plans to further develop the programme in the future. As part  
of these initiatives we will seek feedback and questions on the Remuneration 
Committee Report, and views on Executive remuneration in general. 

You can also find more information on the activities that the Group undertook 
around well-being and employee engagement during the store closure and 
lockdown period on page 56 of the Annual Report and Accounts in the section 
titled “People, Culture and Community.”

R E M U N E R AT I O N P R I N C I P L E S
Our reward strategy is designed to support and reinforce the Company’s 
purpose, vision and values, and to reward all of our employees for delivering 
against our strategic objectives. The remuneration principles that we have 
developed apply across the Group and are cascaded throughout the organisation.

C O M M I T T E E R E P O R T P R O C E S S
The Committee carried out its first oversight review of key remuneration 
elements, policies and processes by employee group during FY20. This process 
was introduced in order for the Committee to carry out its oversight and 
review of wider workforce pay and policies and to ensure they are designed to 
support the Company’s desired culture and values.

A process was adopted whereby the Committee receives a report periodically 
from the Company setting out key details of remuneration throughout the 
Company. Clearly the levels of remuneration and the types offered will vary 
across the Company depending on the employee’s level of seniority and role, and 
also the employee’s location. The Committee is not looking for a homogeneous 
approach; however, when conducting its review it is paying particular attention to: 

 – Whether the element of remuneration is consistent with the Company’s 

Remuneration Principles; 

 – If there are differences, whether they are objectively justifiable; and 

 – Whether the approach seems fair and equitable in the context of other employees.

Once the Committee has conducted its review of the wider workforce 
remuneration and incentives, it will consider the approach applied to the 
remuneration of the Executive Directors and Senior Management. In particular, 
the Committee is focused on whether, within the framework set out above, 
the approach to the remuneration of the Executive Directors and Senior 
Management is consistent with that applied to the wider workforce.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REMUNER ATION REPORT CONTINUED

The following table sets out a summary of the information received by the Committee.

E LE M E NT O F R E M U N E R ATI O N

OV E RV I E W O F PR AC TIC E AT WATC H E S O F S W IT ZE R L A N D G RO U P PLC

Alignment with  
Remuneration Principles

Salary

The Watches of Switzerland Group’s reward principles are designed to enable fair and flexible reward structures to be 
developed and implemented across the entire organisation. Following on from our IPO we continue to review and redesign 
our policies in line with this principle.

Salaries are set to reflect the market value of the role, and to aid recruitment and retention. Remuneration for all employees 
exceeds the National Living Wage. We also monitor closely the rates of pay of people who are training with us to make sure 
they remain fair and competitive.

Salary increases are awarded annually following the Company’s main pay review and are typically between 2% and 3%.

From time to time ad hoc pay reviews are conducted in order to:

 – make market adjustments, where necessary; and

 – ensure the Company’s targeted National Living Wage differential is maintained (e.g. in December 2019 an off-cycle pay review 

was conducted to review UK employees’ wages in light of recent changes to National Living Wage requirements).

Annual variable pay

All Watches of Switzerland Group employees are entitled to earn variable pay linked to stretching performance targets.

Pay reviews ordinarily occur in October each year.

Bonus
Subject to service and eligibility, our colleagues in support functions participate in the Company’s annual bonus plan and are 
rewarded based on financial performance measured using EBIT.

Bonuses typically operate in one of three formats depending on the level of seniority and line-of-sight to performance: 

 – For roles with a global remit, bonuses are based 100% on Group performance;

 – For roles that wholly or mainly concentrate on either our UK or the US operation, bonuses are based 100% on the 

performance of the business in the relevant country; and 

 – For certain business unit roles or regional roles, 50% of bonus is based on local performance (e.g. UK/US) and 50% is based 

on the performance of the relevant Business Unit. 

In line with market practice, the bonus quantum and the question of whether it is paid solely in cash or in a mixture of cash 
and deferred shares depends on the level of seniority of the employee.

Bonuses to eligible employees are normally paid in June.

Sales Commission plans
A range of plans exist for our retail team members which reflect the size and complexity of the stores. Targets can be based 
on individual objectives for larger stores or team-based objectives for smaller stores. The majority of these plans are paid 
monthly, sometimes quarterly.

We review these schemes periodically to ensure they adhere to our reward principles and support good customer outcomes.

The LTIP is currently available to Executive Directors, members of the Trading Board and a limited number of senior 
managers. LTIP awards are granted annually. Malus and clawback provisions are in place.

The vesting period is three years and all LTIP participants are subject to an additional two-year holding period.

Eligible employees and details of award opportunity are set out below:

LE V E L

Group CEO

Group CFO 

Senior leaders

N O. O F E LIG I B LE E M PLOY E E S

TA RG E TE D R A N G E S (% O F S A L A RY )

1

1

10

200%

175%

50%-80%

LTIP

10 6  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

E LE M E NT O F R E M U N E R ATI O N

OV E RV I E W O F PR AC TIC E AT WATC H E S O F S W IT ZE R L A N D G RO U P PLC

Pension

The Company operates a defined contribution pension arrangement, which all UK employees are entitled to participate in.

The Executive Directors are entitled to receive an employer pension contribution of 3% of salary, which is aligned with the 
level available to the majority of the wider workforce in the UK. 

Arrangements for US employees vary depending on territory. In some locations the Section 401k offers a 3% employer match 
and in other locations a 1% match is offered. 

We offer a suite of benefits across the Group, which are designed to be appropriate for different roles and functions. These 
include health insurance (for all US staff and some UK staff ), and in the UK, season ticket loans and a cycle to work scheme. 
Life cover is offered to varying degrees depending on grade.

We operate an Employee Assistance Programme (EAP) in the UK. This is intended to help employees deal with any personal 
problems that may adversely impact their work performance, health and/or well-being.

All of our employees are entitled to staff discounts, subject to the rules of the relevant schemes.

Benefits

Key findings:
In summary:

 – The Committee notes that there are some differences in pay practices between the UK and US businesses, which reflects the need to satisfy local market 

practices in order to attract and retain the right calibre staff in the relevant territories. The Committee is satisfied that the approach to remuneration across the 
Group is consistent with our values and principles of remuneration. The Committee recognises that there are differences in pay practices in some of our recently 
acquired businesses and that there are differences in pay between the UK and US operations, but considers that these are necessary and reasonable.

 – Salary increases for employees across the Company are being applied on an equitable basis, and average employee increases are considered when setting pay 

increases for both the Executive Directors and fee increases for Non-Executive Directors.

 – Variable pay for all employees is linked to the achievement of stretching performance targets and underpinned by a strong governance framework for all.

 – The incentive approach applied to the Executive Directors and senior executives aligns with the wider Company remuneration philosophy. As our employees’ 

seniority increases, they have a higher percentage of at risk performance pay. An increased proportion of their incentive is also deferred, provided in equity and/
or measured over the longer term. 

 – This is the first year of reporting under the new Code and the Committee intends to build on this reporting process in the future, providing additional detail 

where appropriate. 

A summary of the Company’s general policies is as follows:

P O LIC Y

Reward

DE SC R I P TI O N

We have an ethical pay policy, whereby we ensure that our pay rates are ahead of the National Living Wage. As indicated 
above, we have implemented interim reviews for relevant groups of employees when deemed necessary to guarantee 
compliance with the legislation, and to ensure that our pay rates remain competitive with those of our main competitors. The 
Group has recently undergone a National Living Wage audit from HM Revenue & Customs, with a very positive result.

Recognition and celebration  Our award-winning recognition programme VibE provides all colleagues with the ability to recognise and celebrate 

achievements across the employee population instantly via a digital platform. We celebrate these achievements in style at our 
annual award ceremonies. Clarity, our bi-monthly internal magazine, is another platform through which we engage with our 
colleagues, provide company news, and recognise and celebrate achievements across the workforce.

Development opportunities  We are proud of our wide range of training and development programmes both in the UK and USA, and we work closely with 
our brand partners to ensure that our colleagues are true experts in our category. Our e-learning modules make learning and 
personal development accessible to all.

Equal opportunities and 
diversity initiatives

The Company is committed to an active Equal Opportunities Policy from recruitment and selection, through training and 
development, performance reviews and promotion. All decisions relating to employment practices are objective, free from 
bias and based solely upon work criteria and individual merit. The Company is responsive to the needs of its employees, 
customers and the community. We are an organisation that seeks to make use of everyone’s talents and abilities, and where 
diversity is valued. The Company ensures that its promotion and recruitment practices are fair and objective and encourages 
the continuous development and training of its employees, as well as the provision of equal opportunities for the training and 
career development of all colleagues. Further details of this are shown on page 56.

See Environment report for more information on pages 60 to 61.

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REMUNER ATION REPORT CONTINUED

G E N D E R PAY 
UK legislation requires employers with more than 250 employees to disclose 
information on their gender pay gap on an annual basis. Although the 
Government has suspended the requirement to submit data due to COVID-19, 
we provided our third disclosure of the pay gap based on amounts paid in the 
April 2019 payroll. The bonus gap was based on incentives paid in the year to 31 
March 2019. The mean gender pay gap at Watches of Switzerland Group is 29% 
and the mean bonus gap is 46%. More detailed information on the actions we 
are taking towards closing the gap can be found in our gender pay gap report, 
which is available here: www.thewosgroupplc.com

R E M U N E R AT I O N A N D A L I G N M E N T W I T H  P E R F O R M A N C E
CEO pay ratio
The table below sets out the Company’s first CEO pay ratio disclosure. For 
FY2020, we have set out the CEO pay ratio on the following basis:

 – Total single figure for FY2020; and 

 – Total single figure for FY2020 excluding the CEO’s one-off IPO award.

As we explained earlier in this report on page 99, although the terms of the 
one-off IPO award to the CEO were agreed in FY2019, the award itself was  
not finalised by the selling shareholder until just after the financial year end.  
As a result, it is included in the FY2020 single total figure of remuneration. The 
one-off nature of this award (which is contingent upon continued employment 
until June 2021) means that the CEO pay ratio for FY2020, when calculated 
under the regulations, is particularly high. To enable more meaningful 
comparison we have therefore presented the pay ratio on both a reported basis 
and excluding the one-off IPO award. We believe the latter is a more accurate 
reflection of the levels of remuneration the CEO can receive under the 
Remuneration Policy. 

Our CEO to employee pay ratios for FY2020 are set out in the table below:

F I N A N C I A L Y E A R

FY2020 (reported)

FY2020 (excluding  
one-off IPO award)

Method 
Used

25th 
percentile 
pay ratio

50th 
percentile 
pay ratio

75th 
percentile 
pay ratio

Option A

317 :1

262 :1

Option A

25:1

21:1

179:1

14:1

The Company has used Option A to calculate the CEO pay ratio. The Company 
feels that using comparable single figure data ensures the most like for like 
comparison of CEO pay against the pay levels of employees at the 25th, 50th 
and 75th percentiles. We have determined the individuals at the 25th, 50th  
and 75th percentiles as at 26 April 2020, the last day of the financial year. 

As this year will be the first in which the Company is presenting its CEO pay 
ratio, we do not have historical numbers with which we can provide context  
to the current numbers. However, in the future as further data is built up,  
we will introduce a chart tracking CEO to employee pay ratios alongside the 
Group’s Total Shareholder Return (TSR) performance from this year onwards 
being the first year we disclose these ratios.

The first LTIP award is due to vest in 2022 (subject to performance outcomes), 
meaning that the 2020 ratio does not include a value in respect of the LTIP.  
To the extent that LTIP awards vest, the value of these awards will be included 
from 2022 onwards. This will introduce a further degree of variability to the 
ratio, because the LTIP is provided in shares, and therefore movements in the 
share price over the three-year performance period will affect the vesting value 
of the LTIP and the resulting CEO pay ratio.

In addition, we expect the ratios could be fairly volatile for the following reasons:

 – The CEO’s pay is made up of a greater proportion of incentive pay than for 
employees generally, and this leads to a higher degree of variability in his 
overall pay each year; and 

 – LTIPs are provided in shares, and therefore an increase in share price over the 
three years magnifies the impact of a long term incentive award vesting in any 
given year.

We recognise that the ratio is driven by the different structure of the pay of our 
CEO versus that of our employees generally, as well as the make-up of our 
workforce. What is important from our perspective is that this ratio is influenced 
only by the differences in structure, and not by divergence in fixed pay between 
the CEO and wider workforce. The Committee reviews information about 
employee pay, reward and progression policies of the Company and is 
comfortable that the median pay ratio is consistent with these policies.

Notes on methodology 
In determining the quartile figures, the hourly rates were annualised using  
the same number of contractual hours as the CEO. One employee with the 
relevant annual salary was then chosen for each quartile and the single total 
remuneration figure was calculated for them to compare to the CEO. For the 
purpose of the calculations the following elements of pay were included  
(if applicable) for all employees:

 – Annual basic salary;

 – Private medical insurance value;

 – Car/car allowance;

 – Employer pension contribution;

 – Bonus earned in the year in question;

 – LTIP value;

 – Management incentive plan value.

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No annual bonuses were payable to the CEO or the wider workforce in respect 
of FY2020, and therefore the amounts shown do not include a value in respect 
of this element of pay. In future years, wider workforce bonuses may be finalised 
at the time of producing this report and therefore, to the extent that this is not 
zero, an estimate of the outcome may be needed. The approach taken will be 
disclosed in next year’s report. No elements of pay have been omitted. Where 
required, remuneration was approximately adjusted to be full-time and full-year 
equivalent basis based on the employee’s contracted hours and the proportion 
of the year they were employed.

Details of salary and total pay and benefits as required under the regulations are 
set out below:

 – CEO base salary (£’000): 489.6 (includes voluntary 25% reduction in April)

 – CEO total pay and benefits (£’000): 6,512.4 (includes one-off IPO award)

E M PLOY E E F I G U R E S (£’ 0 0 0)

25th percentile employee 
50th percentile employee
75th percentile employee

Salary

Total pay 
and benefits

33.0

24.9

18.7

36.3

24.9

20.5

CEO remuneration since Admission
The Committee does not believe that the remuneration paid whilst the 
Company was private is relevant to the remuneration following admission. 
FY2020 was the first full financial year where the Company was listed. Currently 
the table shows the remuneration solely for FY2020; we will add to this each 
year until a full ten-year history is shown.

Y E A R

Incumbent

2 02 0

B. Duffy

Single figure of remuneration (excluding one-off IPO award) £6,512,387 (£512,388)

% of max annual bonus earned

% of max LTIP awards vesting

0%

n/a

Notes 
1.   The CEO single figure of remuneration for FY2020 includes the one-off IPO award (£5,999,999) granted 
by the principal selling shareholder to the CEO, in recognition of his contribution to the Company up to 
Admission. This one-off award was part of the remuneration agreed whilst the Company was private 
and therefore is not part of the remuneration provided as a listed company. However, from a reporting 
perspective it must be included in the FY2020 single total figure of remuneration. 

Total Shareholder Return
The graph below shows the Group’s TSR performance (share price plus 
dividends paid) compared with the performance of the FTSE 250 (excluding 
Investment Trusts) index and the FTSE 350 General Retailers since the 
Company’s IPO in May 2019. These indices have been selected because the 
Company believes that the constituent companies are the most appropriate for 
this comparison for the Group. This chart will be built out in future reports until 
it provides a picture of performance over 10 years.

105

100

0
2
0
2
/
5
0
/
0
3
m
o
r
f

R
S
 T
d
e
s
a
b
e
R

95

90

85

80

75

70

65

60

55

50

2019
Watches of Switzerland Group

FTSE 350 General Retailers

FTSE 250 (ex. Investment Trusts)

2020

Percentage change in Executive Director’s remuneration
The Committee will provide this disclosure in the FY2021 Remuneration 
Committee Report, at which point there will have been two years of 
remuneration following Admission. As stated above, the Committee does not 
feel that the remuneration paid whilst the Company was private is comparable 
to the remuneration paid as a listed company. 

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORT 
 
DIRECTORS’ REMUNER ATION REPORT CONTINUED

A N N UA L R E P O RT   
O N  R E M U N ER AT I O N

The table below sets out the single total figure of remuneration and breakdown for each Director in respect of FY2020. Given that Watches of Switzerland Group 
PLC was only listed for a portion of FY2019, no prior year data has been provided. From FY2021 onwards we will provide prior year figures for comparison. Figures 
provided have been calculated in accordance with the UK disclosure requirements: The Large and Medium-Sized Companies and Groups (Accounts and Reports) 
(Amendment) Regulations 2019 (Schedule 8 to the Regulations).

A U D I T E D

N A M E

Executive Directors1

Brian Duffy

Anders Romberg
Non-Executive Directors1

Tea Colaianni

Dennis Millard

Robert Moorhead

Rosa Monckton
Fabrice Nottin7

Period

Salary/ fees
£

Taxable
benefits2
£

Bonus3
£

LTIP4
£

Pension 5
£

Other 6
£

Fixed 
remuneration
£

Variable
remuneration
£

Total
£

FY2020

FY2020

489,583

338,926

22,805

58,722

FY2020

FY2020

FY2020

FY2020

FY2020

74,504

186,042

66,094

61,198

–

823

617

0

0

–

0

0

n/a

n/a 

 n/a

 n/a

–

0

0

 n/a

 n/a

 n/a

 n/a

–

0

5,999,999

6,512,387

6,512,387 

13,156

0

410,804

410,804

 n/a

 n/a

 n/a

 n/a

–

 n/a

 n/a

 n/a

 n/a

–

75,327

186,659

66,094

61,198

–

75,327 

186,659 

66,094 

61,198 

–

0 

0 

 n/a

n/a 

n/a 

n/a 

–

Notes 
1  The salary/fees for the Executive Directors and Non-Executive Directors reflects the voluntary temporary reduction of 25% that was effective from 1 April 2020.

2 

3 

 Taxable benefits for Executive Directors includes one or more of: private healthcare; accommodation when attending different offices; company car (including private fuel); or a car allowance. Taxable benefits for 
Non-Executive Directors includes reimbursement for travel and accommodation costs.

 The annual bonus is paid one third in cash and two thirds in shares, with the portion deferred into shares subject to continued employment for three years but with no further performance conditions attached. 
This year there was no bonus payable.

4  No LTIP award was eligible to vest in in FY2020 with the first grant under the LTIP being made in FY2020.

5  No Director has a prospective entitlement to receive a defined benefit pension.

6 

 Whilst the majority of the terms of this one-off award were agreed in FY2019 the award was not finalised by the selling shareholder until after the financial year end and therefore from a reporting perspective it 
is included in the FY2020 single total figure of remuneration alongside the other elements of the remuneration package provided in the Remuneration Policy as a listed company. Full details of the terms and 
conditions of the one-off award are set out on pages 75 and 76 of the 2019 Annual Report. This figure was calculated using the IPO price of £2.70.

7  Fabrice Nottin was appointed on 20 February 2019 and represents AIF VII Euro Holdings, L.P. He is not remunerated for being a Director as a shareholder representative.

110  |  TH E WATC H E S O F S W IT ZE R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
 
K E Y  E L E M E N T S  O F  D I S C L O S U R E A N D  PAG E R E F E R E N C E S  / S TAT E M E N T S

CEO pay ratio

CEO remuneration since Admission

Total Shareholder Return Graph

Percentage change in CEO remuneration

Relative importance of spend on pay

Taxable Benefits 

Pension

Bonus for FY2020

LTIP Awards vesting during FY2020

Payments to past Directors 

Payments for loss of office

External Directorships 

See page 108

See page 109

See page 109

Will be disclosed next year when two years listed data available

Will be disclosed next year when two years listed data available

See page 110

See page 110

See page 110

None

None

None

None

Statement of implementation of Policy for FY2021

See page 103

Consideration by the Directors of matters relating to Directors’ remuneration 

See page 113

Statement of shareholder voting 

See page 99

L O N G T E R M I N C E N T I V E S  AWA R D E D  I N   F Y 2 0 2 0 
The table below sets out the details of the long term incentive awards granted in FY2020, where vesting will be determined according to the achievement of 
performance conditions that will be tested in future reporting periods:

N A M E

Brian Duffy

Anders Romberg

Award 
type

Basis on which award 
made

Nil Cost Options

Annual – % of salary

Nil Cost Options

Annual – % of salary

Face value 
of award

£999,999

£612,500

Shares 
awarded

370,370 

226,852

Percentage of 
award vesting
at threshold 
performance (%)

Maximum 
percentage of 
face value that 
could vest (%)

20%

20%

100%

100%

Performance 
conditions

EPS

EPS

The awards were granted on 22 July 2019; the face value is calculated with reference to the IPO share price of £2.70. The awards will vest, subject to the level  
of performance achieved, on 22 July 2023.

The award is subject to a cumulative EPS target with 20% of the award vesting at a cumulative EPS of 62.11p and 100% of the award vesting at a cumulative EPS  
of 68.65p. Nil cost options vest on a straight-line basis between those targets. 

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTDIRECTORS’ REMUNER ATION REPORT CONTINUED

O N E - O F F  AWA R D I N F Y 2 0 2 0 
The table below sets out the details of the one-off IPO award granted to Brian Duffy in FY2020. 

N A M E

Brian Duffy

Award 

Basis on  
which award  
made

Face value 
of award

Shares 

awarded Performance 
conditions

Nil Cost Options

One-off for IPO £5,999,999

2,222,222

None

The award was granted on 31 May 2019 and the face value was calculated in accordance with the IPO offer price of £2.70. Full details of the terms and conditions 
of the one-off award are set out on pages 75 and 76 of the 2019 Annual Report. 

D I R E C TO R ’ S  S H A R E  I N T E R E S T S

Shares held directly

Other shares held

Options

Shareholding Requirement

Current 
Shareholding

Beneficially 
Owned

Deferred 
shares not 
subject to 
performance
conditions1

LTIP interests 
subject to 
performance 
conditions

One-off IPO 
award

Vested but 
unexercised

Unvested

% Salary

Shareholding 
requirement 
met?

7,474,777

7,474,777

2,624,999

2,624,999

370,370

2,222,222

226,852

11,111

18,518

11,111

7,407

0

11,111

18,518

11,111

7,407

0

200% Yes (3,169%)

200% Yes (1,590%)

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

N A M E

Executive Directors

Brian Duffy

Anders Romberg
Non-Executive Directors

Tea Colaianni

Dennis Millard

Robert Moorhead

Rosa Monckton
Fabrice Nottin2

Notes 
1.  The nil cost option was granted on 31 May 2019 after the end of the financial year ending 28 April 2019, but prior to finalisation of the Annual Report and Accounts

2.  Fabrice Nottin is a Director appointed as a shareholder representative for AIF VII Euro Holdings, L.P. 

There have been no changes to shareholdings between 27 April 2020 and 12 August 2020.

The market price of shares at 26 April 2020 was 212p and the range during FY2020 was 179.4p to 392.8p.

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E X E C U T I V E D I R E C TO R  S E RV I C E  C O N T R AC T S
Executive Directors have service agreements with an indefinite term, and which are terminable by either the Group or the Executive Director with six months’ notice.

E X EC UTI V E D I R EC TO R

Brian Duffy (CEO)

Anders Romberg (CFO)

DATE O F S E RV I C E CO NTR AC T

28 May 2019

28 May 2019

N O N - E X E C U T I V E D I R E C TO R S
The Non-Executive Directors (‘NEDs’), including the Chairman, do not have service contracts. The Company’s policy is that NEDs are appointed for specific terms 
of three years unless otherwise terminated earlier in accordance with the Articles of Association or by, and at the discretion of, either party upon three months’ 
written notice. NED appointments are reviewed at the end of each three-year term. NEDs will normally be expected to serve two three-year terms, although the 
Board may invite them to serve for an additional period.

NED letters of appointment are available to view at the Company’s registered office.

Summary details of terms and notice periods for NEDs are included below

N E D

Dennis Millard

Tea Colaianni

Robert Moorhead

Rosa Monckton

Fabrice Nottin

DATE O F C U R R E NT   
LE T TE R O F A PPO I NTM E NT

E X PI RY O F C U R R E NT TE R M

N OTI C E PE R I O D

7 May 2019

7 May 2019

7 May 2019

7 May 2019

7 May 2022

7 May 2022

7 May 2022

7 May 2022

20 February 2019

20 February 2022

3 months

3 months

3 months

3 months
n/a1

Notes 
1. The appointment of Fabrice Nottin is terminable by AIF VII Euro Holdings, L.P. or by the Company in the circumstances summarised at paragraph 18.2 of Part XVII (Additional Information) of the Prospectus.

A P P R OVA L  O F   T H E  D I R E C TO R S ’  R E M U N E R AT I O N R E P O R T
The Directors’ Remuneration Report set out on pages 100 to 113 was approved by the Board of Directors on 12 August 2020 and signed on its behalf by 
Tea Colaianni, Chair of the Remuneration Committee.

TEA COLAIANNI 
C H A I R O F  T H E  R E M U N E R AT I O N C O M M I T T E E 
12 August 2020

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GOVERNANCE REPORTFINANCIAL STATEMENTSSTRATEGIC REPORTINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WATCHES OF SWITZERL AND GROUP PLC

O P I N I O N 
In our opinion: 

 – Watches of Switzerland Group plc’s Group financial statements and parent 

company financial statements (the “financial statements”) give a true and fair 
view of the state of the Group’s and of the parent company’s affairs as at 
26 April 2020 and of the Group’s profit for the year then ended;

 – the Group financial statements have been properly prepared in accordance 

with IFRSs as adopted by the European Union; 

 – the parent company financial statements have been properly prepared in 

accordance with United Kingdom Generally Accepted Accounting Practice; and

 – the financial statements have been prepared in accordance with the 

requirements of the Companies Act 2006, and, as regards the Group financial 
statements, Article 4 of the IAS Regulation.

We have audited the financial statements of Watches of Switzerland Group plc 
which comprise:

Group

Parent company

Company balance sheet as at  
26 April 2020
Company statement of changes in 
equity for the year ended 26 April 2020
Related notes C1 to C8 to the company 
financial statements 

Consolidated balance sheet  
as at 26 April 2020
Consolidated income statement  
for the year ended 26 April 2020
Consolidated statement of comprehensive 
income for the year ended 26 April 2020
Consolidated statement of changes in 
equity for the year ended 26 April 2020
Consolidated statement of cash flows for 
the year ended 26 April 2020
Related notes 1 to 29 to the consolidated 
financial statements

The financial reporting framework that has been applied in the preparation of the 
Group financial statements is applicable law and International Financial Reporting 
Standards (IFRSs) as adopted by the European Union. The financial reporting 
framework that has been applied in the preparation of the parent company 
financial statements is applicable law and United Kingdom Accounting Standards, 
including FRS 102 “The Financial Reporting Standard applicable in the UK and 
Republic of Ireland” (United Kingdom Generally Accepted Accounting Practice).

B A S I S  F O R O P I N I O N 
We conducted our audit in accordance with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards 
are further described in the Auditor’s responsibilities for the audit of the 
financial statements section of our report below. We are independent of the 
Group and parent company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, including the 
FRC’s Ethical Standard as applied to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

C O N C L U S I O N S R E L AT I N G  TO  P R I N C I PA L  R I S K S ,   
G O I N G C O N C E R N  A N D  V I A B I L I T Y   S TAT E M E N T
We have nothing to report in respect of the following information in the annual 
report, in relation to which the ISAs (UK) require us to report to you whether 
we have anything material to add or draw attention to:

 – the disclosures in the annual report set out on pages 66-73 that describe the 

principal risks and explain how they are being managed or mitigated;

 – the Directors’ confirmation set out on page 66 in the annual report that they 

have carried out a robust assessment of the emerging and principal risks facing 
the entity, including those that would threaten its business model, future 
performance, solvency or liquidity;

 – the Directors’ statement set out on page 74 in the financial statements about 
whether they considered it appropriate to adopt the going concern basis of 
accounting in preparing them, and their identification of any material 
uncertainties to the entity’s ability to continue to do so over a period of at 
least twelve months from the date of approval of the financial statements

 – whether the Directors’ statement in relation to going concern required under 

the Listing Rules in accordance with Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge obtained in the audit; or 

 – the Directors’ explanation set out on page 74 in the annual report as to how 
they have assessed the prospects of the entity, over what period they have 
done so and why they consider that period to be appropriate, and their 
statement as to whether they have a reasonable expectation that the entity 
will be able to continue in operation and meet its liabilities as they fall due 
over the period of their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions.

OV E RV I E W  O F O U R  A U D I T  A P P R OAC H

First year  
audit transition 

Understanding 
the Watches of 
Switzerland 
Business

Materiality

 – The year ended 26 April 2020 is our first as auditor of the 
Group. We commenced transition in September 2019, 
presenting our transition plan to the Audit Committee as  
well as our initial assessment of risks from the audit tender 
process and meetings.

 – Commencing in October 2019, we had interactions with the 
predecessor auditor and performed a review of the 28 April 
2019 audit working papers of the Group in relation to 
significant audit risk matters, to identify and assess the 
judgments exercised over these risks and to assess the 
nature, timing and extent of audit procedures performed 
in forming the prior year auditor opinion.

 – Subsequent to our assessment of the predecessor auditor’s 

work we held our first audit team onboarding planning 
meeting incorporating key team members including tax 
and IT audit specialists.

 – Prior to signing the interim review opinion, we had 

understood and walked through the group’s key processes.

 – We have built a team with experience of the luxury retail 
industry and have gained an understanding of the Group’s 
strategy, business model and operating environment. This was 
achieved through enquiry, analytical procedures, observation 
and visiting a number of the Group’s operations and stores.

 – We performed risk assessment procedures, including 

meetings with management and the board, our observations 
from the review of predecessor auditor files, half year and 
interim work to identify risks of material misstatements.

 – Following the COVID-19 pandemic we have updated our 
risk assessment and response, the details of which have 
been included in the key matters section below.

 – Overall Group materiality is £2.4m, which represents 5.1% 
of Profit before tax and non-recurring exceptional items, 
as defined in the financial statements.

Audit scope

 – We performed an audit of the complete financial information 

Key audit 
matters

of 9 components of which 8 are UK components.

 – The components where we performed full audit procedures 
accounted for 95.5% of Profit before tax and exceptional 
items, 99.6% of Revenue and 90.0% of Total assets.

We have identified the following key audit matters that, in 
our professional judgment, had the greatest effect on our 
overall audit strategy, the allocation of resources in the audit 
and in directing the component audit team’s efforts.

 – Impact of COVID-19 on Going Concern

 – Store impairment

 – Inventory valuation

 – IFRS16 Leases standard implementation

 – Revenue recognition including the risk of management override

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K E Y A U D I T M AT T E R S 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements of the current period and 
include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These matters included those which had the 
greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were 
addressed in the context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these 
matters. All work formed on key audit matters was performed by the UK primary audit team.

Our response to the risk

Key observations communicated to the Audit Committee

 – We understood and assessed the design effectiveness and 
implementation of controls over management’s forecasting 
process and the Directors’ going concern assessment.

We concur with the appropriateness of the going 
concern basis of preparation of the financial 
statements. 

Risk
Impact of COVID-19 on going concern 

We draw attention to Note 1 (pages  
126-127) of the financial statements, 
which describes the economic disruption 
the Group is facing as a result of COVID-19 
and the going concern assessment 
performed by the Directors taking 
into account these circumstances. 

The Directors’ assessment of the going 
concern basis of preparation requires 
significant judgment. In addition, the 
forecasts on which that judgment is made 
are highly subjective given the increased 
uncertainty in forecasting cash flows as 
a result of COVID-19.

The risk has increased in the current year 
and has been included as a key audit matter 
due to the impact that COVID-19 and the 
associated store shutdowns has had on the 
trading activities of the group and therefore 
on liquidity and on future trading forecasts.

We have increased the amount of audit 
Partner, Director and Senior Manager 
involvement in the audit work in this area.

 – We assessed the Group’s downside forecasts that were 
used for the assessment and factor in the anticipated 
effect of COVID-19 and mitigating actions. This included 
the assessment of the security and availability of supply 
of product. 

 – We obtained and assessed the legal agreements in respect 
of the Group’s financing arrangements, including those 
clauses relating to maturity and covenants. 

 – We confirmed directly with the bank the amendments 
made to the covenant arrangements for October 2020 
and April 2021.

 – We assessed the adequacy and appropriateness of the 

impact of the plausible but severe scenarios and reverse 
stress tests used by the Directors to assess the risk to 
liquidity, including the new £20.0m liquidity headroom 
covenant in place from June 2020 to September 2021.  
We also performed independent reverse stress tests  
on the forecasts and assessed the probability of such 
conditions arising.

 – We asked the Group to consider the covenant tests in 
October 2021 and the repayment of any outstanding 
amount on the £45.0m CLBILS facility in November 2021. 
We assessed managements’ considerations of the 
extended period including severe but plausible scenario 
analysis and performed an independent stress test.

Store impairment (FY20 impairment 
charge of £9,389k)

As a result of the impact of COVID-19, this risk is elevated 
and has been included as key audit matter.

Please refer to the Audit Committee 
report (page 92), Accounting Policies  
(pages 129 and 136), and Note 12 to the 
Consolidated financial statements (pages 
153-154).

Individual stores, including the associated 
lease right of use assets, are considered to 
be cash generating units which should be 
reviewed for indicators of impairment at 
each reporting period end. 

Store closures and the associated impact 
of COVID-19 on trading are indicators 
of impairment.

Forecasts and discount rates used in 
assessing store impairment are judgmental 
and involve estimates of future trading which 
involves uncertainty. 

As a result of the impact of COVID-19 there 
is increased subjectivity in forecasts used and 
therefore greater estimation uncertainty to 
valuate store value in use.

 – We understood and assessed the design effectiveness  

and implementation of and controls over the impairment 
indicator review and impairment test.

 – We have assessed the base and downside forecasts  

used by management in calculating the value in use in the 
“expected cash flow approach”. This approach takes into 
account expectations in the possible variations in amount 
or timing of cash flows. 

 – We have assessed the UK and US discount rates used 
with the assistance of EY internal valuation specialist.

 – We assessed whether the forecasts used are in line with 
those approved by the Board in August 2020, including 
the three-year plan and whether these forecasts and long 
term growth rates applied are reasonable.

 – We have validated impairment test input data and 

arithmetical accuracy. 

 – We have independently stress tested the model’s  

key assumptions.

 – We have assessed the adequacy of the disclosures in 
respect of the impairment charge and the associated 
sensitivity of assumptions. 

Management’s revised downside forecasts shows 
reduced sales from the original board approved plan; 
however assumes:

 – an increase year on year in the supply of key brand 

product in the UK; and

 – that there is a continued structural imbalance 

between supply and demand on key brand product.

The forecast assumptions overall are inherently 
subjective but are considered reasonable based on 
our understanding of the Group’s expectations 
driven from discussions with key suppliers and trade 
to date since reopening stores.

The Directors’ plausible but severe scenarios 
and reverse stress testing are considered adequate 
to assess the level of uncertainty in the going 
concern conclusion. 

We are satisfied that the additional disclosures in the 
annual report and accounts are adequate and are 
consistent with our knowledge from performing 
the audit.

Given the uncertainties surrounding the medium and 
long term impact of COVID-19, the forecast used 
have a high level of subjectivity and therefore the 
impairment charge has a high level of estimation 
uncertainty and has been appropriately disclosed  
in the financial statements as such. 

Sales growth in the three-year plan and the gross 
profit margin achieved on those sales are the most 
sensitive to a reasonable change in assumptions.

Management have appropriately included sensitivity 
analysis disclosures in the note 12 to the financial 
statements to reflect this estimation uncertainty.

The store impairment charge recognised is  
materially stated and appropriately disclosed  
as an exceptional item.

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WATCHES OF SWITZERL AND GROUP PLC CONTINUED

Key observations communicated to the Audit Committee

Based on our procedures, including assessment of 
inputs to managements model and trends of actual 
sales data, we consider the valuation of inventory to 
be appropriate and that the net realisable value 
provision is prudent.

The transition accounting for the IFRS16 leases 
standard has been correctly applied, the judgments 
made are appropriate and estimates used (including 
the incremental borrowing rate) are within our 
independently ascertained acceptable range.

The disclosures made in respect of the transition are 
in line with the requirements of the accounting 
standard.

We did not identify any evidence of management 
override through the use of manual journal entries.

Adjustments in respect of returns and gift cards have 
been appropriately recognised.

Management have appropriately adjusted the 
accounting of the cost of third-party financing 
transactions and insurance as set out in revenue 
section of Note 1 to the accounts.

Risk
Inventory valuation (FY20 Inventories  
of Finished goods £243,495k)

Please refer to the Audit Committee 
report (page 92), Accounting Policies  
(pages 130 and 136).

There is complexity in the application  
of supplier price changes and rebates.  
In addition, there is judgment applied  
in estimate of the net realisable value 
(‘NRV’) provision.

IFRS16 leases implementation (FY20 
lease liabilities £307,958k)

Please refer to the Audit Committee report 
(page 92), Accounting Policies (pages 
131-137), and Note 13 to the Consolidated 
financial statements (pages 155-156). 

The implementation of the new leases 
standard gives rise to risks including 
judgments and estimates in determining 
an incremental borrowing rate. 

Additionally, there is complexity in calculating 
transition amounts for those leases where 
under the modified retrospective approach, 
where the right-of-use asset is measured as  
if IFRS 16 had been applied since the 
commencement date.
Revenue recognition including the risk of 
management override (FY20 revenue 
£810,512k)

Please refer to the Audit Committee 
report (page 92), Accounting Policies (pages 
127-128), and Note 2 to the Consolidated 
financial statements (pages 138-139). 

Our assessment is that the majority of  
the Group’s revenue transactions are 
non-complex, with no judgment applied  
over the amount recorded.

Revenue recognition is a significant risk  
by presumption as material misstatements 
due to fraudulent or erroneous financial 
reporting often result from an over or  
under statement of revenue.

We assessed the revenue recognition risk  
in the following key areas:

 – Manual adjustments to revenue

 – Sales returns provisions

 – Gift card provisions

 – Customer third-party financing transactions

Our response to the risk

 – We assessed the design of management’s key controls over 
the inventory valuation and provision calculation process.

 – We performed analytical review procedures to assess the 

reasonableness of the inventory valuation as whole.

 – We assessed the level of inventory sold at less than cost 

during the period and since the balance sheet date.

 – We assessed the completeness of inventory items flagged 

for NRV provision.

 – We tested on a sample basis inventory cost to third party 
supplier invoices and independently validated price lists.

 – We assessed the adjustment of inventories for supplier 

rebates and price changes. 

 – We assessed the design of management’s key controls 

over the implementation of IFRS 16 and the post-
adoption process.

 – We tested a sample of leases at transition and from 

post-implementation additions and modifications. For 
those leases we independently recalculated the lease 
liability and right-of-use asset from the leases system.

 – We tested the completeness of the lease portfolio, 
including whether management has any subleases.

 – We assessed, with the assistance of our EY Internal 

treasury specialists, the incremental borrowing rates used 
in calculating lease obligations at transition and for the 
post-adoption activity. 

We compared the disclosures provided in the financial 
statements on the impact of IFRS 16 to the disclosure 
requirements of IFRS 16.

 – We performed analytical review procedures to assess the 
revenue trends compared to prior year and budget to 
identify areas that warrant further investigation.

 – We assessed the design of management’s key controls 

over the revenue recognition process.

 – We utilised data analytic procedures to map 100% of the 
revenue journals to cash, debtors, VAT and other relevant 
accounts in both the UK and US. 

 – Using data analytical tools, we investigated manual 

adjustments to revenue that do not follow the core 
processes such as postings for deferred revenue 
on deposits.

 – We assessed the provisions for returns and gift card 

deferred revenue, specifically by:

 – assessed historical returns and gift card redemption 

rates including the impact of COVID-19;

 – assessed the provision calculation basis compared to 

the prior year;

 – assessed actual gift card redemption and returns since 

the period end extending this test due to the 
COVID-19 store closures; and

 – validated provision input data.

 – We obtained contracts in respect of and assessed the 

accounting transactions relating to customer third-party 
financing transactions.

In the prior year, the auditor’s report from the predecessor auditor included a key audit matter in relation to the issuance of new parent company share capital.  
All other key audit matters are new as the company was newly incorporated in the prior and prepared solus entity financial statements and it now prepares 
consolidated financial statements. 

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A N OV E RV I E W O F  T H E  S C O P E  O F  O U R  A U D I T 

Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of 
performance materiality determine our audit scope for each entity within the 
Group. Taken together, this enables us to form an opinion on the consolidated 
financial statements. We take into account size, risk profile, the organisation of 
the Group and effectiveness of Group-wide controls when assessing the level  
of work to be performed at each entity.

In assessing the risk of material misstatement to the Group financial statements, 
and to ensure we had adequate quantitative coverage of significant accounts in 
the financial statements, of the 13 reporting components of the Group, we 
selected 9 components covering entities within the UK and the US, which 
represent the principal business units within the Group.

We performed an audit of the complete financial information of all 9 of the 
principal business units (“full scope components”) which were selected based 
on their size or risk characteristics. 

The reporting components where we performed full scope audit procedures 
accounted for 95.5% of the Group’s Profit before tax before non-recurring 
exceptional items used to calculate materiality, 99.6% of the Group’s Revenue 
and 90.0% of the Group’s Total assets. 

Of the remaining 4 components that together represent 4.5% of the Group’s 
Profit before tax and exceptional items, 1 relates to consolidation components 
that eliminate intercompany transactions, accounts, investments and equity that 
should not be present in the consolidated results. For these components we 
perform procedures to ensure that the elimination entries are complete and 
accurate, including the testing journal entries.

Of the remaining 3 components none are individually greater than 5% of the 
Group’s Profit before tax and exceptional items. For these components, we 
performed other procedures, including analytical review and enquiry to respond 
to any potential risks of material misstatement to the Group financial statements.

The charts below illustrate the coverage obtained from the work performed by 
our audit team.

U S  C O M P O N E N T A U D I T
All our audit procedures were performed by the UK primary audit team, 
including the US component where financial reporting control and oversight  
is managed directly by management in the UK. 

During the current year’s audit cycle, planning visits were undertaken by the 
primary audit team to the US component head office and stores. These visits 
involved touring the distribution centre and meeting with the US finance and 
operations employees to understand the results and risks of the US business. 
Due to the impact of the COVID-19 pandemic, meetings with US finance and 
operations employees during the year end audit were held by conference call.  
In addition, US distribution centre and store physical inventory count tests were 
performed by the UK team using mobile video technology.

O U R A P P L I C AT I O N  O F  M AT E R I A L I T Y 
We apply the concept of materiality in planning and performing the audit, in 
evaluating the effect of identified misstatements on the audit and in forming  
our audit opinion. 

Materiality
The magnitude of an omission or misstatement that, individually or in the 
aggregate, could reasonably be expected to influence the economic decisions 
of the users of the financial statements. Materiality provides a basis for 
determining the nature and extent of our audit procedures.

We determined materiality for the Group to be £2.4 million, which is 5.1% of 
Profit before tax and non-recurring exceptional items. We believe that Profit 
before tax and exceptional items provides us with an appropriate basis for 
setting materiality as it is a measure which is key to the users of the financial 
statements and is not distorted by exceptional items (such as IPO and 
refinancing costs) which may fluctuate from year to year. 

We determined materiality for the Parent Company to be £9.4 million, which 
is 2% of equity. As the parent company materiality is greater than that of the 
Group we have performed our work on the parent company using the 
performance materiality of the Group. 

STARTING BASIS

Profit before tax – £1.5m

Profit before tax and exceptional items

Revenue

0.4%
Other
procedures

ADJUSTMENTS

 – IPO related costs – £36.5m

 – COVID-19 linked impairment and expected credit 

losses – £9.2m

 – Acquisition related costs – £0.3m

MATERIALIT Y

 – Totals £47.5m profit before tax and non-recuring 

exceptional items

 – Materiality of £2.4m (5.1%)

During the course of our audit, we reassessed initial materiality and decreased  
it due to the impact of COVID-19 on the trading results of the business.

99.6%
Full scope
components

4.5%
Other
procedures

10.0%
Other
procedures

95.5%
Full scope
components

Total assets

90.0%
Full scope
components

117  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WATCHES OF SWITZERL AND GROUP PLC CONTINUED

Performance materiality
The application of materiality at the individual account or balance level. It is set 
at an amount to reduce to an appropriately low level the probability that the 
aggregate of uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the 
Group’s overall control environment, our judgment was that performance 
materiality was 50% of our planning materiality, namely £1.2m. We have set 
performance materiality at this percentage due to the fact that we are 
performing a first year audit as well as the level of adjustments identified  
in relation to the prior period.

Audit work in components for the purpose of obtaining audit coverage over 
significant financial statement accounts is undertaken based on a percentage  
of total performance materiality. The performance materiality set for each 
component is based on the relative scale and risk of the component to the 
Group as a whole and our assessment of the risk of misstatement at that 
component. The range of performance materiality allocated to components  
was £0.24m to £1.20m. 

Reporting threshold
An amount below which identified misstatements are considered as being 
clearly trivial.

We agreed with the Audit Committee that we would report to them all 
uncorrected audit differences in excess of £0.12m, which is set at 5% of planning 
materiality, as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative 
measures of materiality discussed above and in light of other relevant qualitative 
considerations in forming our opinion.

OT H E R I N F O R M AT I O N 
The other information comprises the information included in the annual report 
set out on pages 1 to 95 and 180 to 182, including the Strategic Report, the 
Governance Report, Glossary and Shareholder Information, other than the 
financial statements and our auditor’s report thereon. The Directors are 
responsible for the other information. 

Our opinion on the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in this report, we do not 
express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility  
is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our 
knowledge obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there is a material 
misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there 
is a material misstatement of the other information, we are required to report 
that fact.

We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our responsibility to 
specifically address the following items in the other information and to report as 
uncorrected material misstatements of the other information where we 
conclude that those items meet the following conditions:
 – Fair, balanced and understandable set out on page 88 – the statement 
given by the Directors that they consider the annual report and financial 
statements taken as a whole is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the Group’s 
performance, business model and strategy, is materially inconsistent with our 
knowledge obtained in the audit; or 

 – Audit committee reporting set out on pages 91 to 95 – the section 

describing the work of the audit committee does not appropriately address 
matters communicated by us to the audit committee is materially inconsistent 
with our knowledge obtained in the audit; or

 – Directors’ statement of compliance with the UK Corporate 

Governance Code set out on page 78 – the parts of the Directors’ 
statement required under the Listing Rules relating to the company’s 
compliance with the UK Corporate Governance Code containing provisions 
specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) 
do not properly disclose a departure from a relevant provision of the UK 
Corporate Governance Code.

O P I N I O N S O N OT H E R  M AT T E R S P R E S C R I B E D   
BY T H E C O M PA N I E S AC T 2 0 0 6
In our opinion, the part of the Directors’ remuneration report to be audited 
has been properly prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

 – the information given in the Strategic Report and the Directors’ Report for 

the financial year for which the financial statements are prepared is consistent 
with the financial statements; and 

 – the Strategic Report and the Directors’ Report have been prepared in 

accordance with applicable legal requirements.

M AT T E R S O N W H I C H W E A R E R E Q U I R E D TO R E P O RT BY 
E XC E P T I O N
In the light of the knowledge and understanding of the Group and the parent 
company and its environment obtained in the course of the audit, we have not 
identified material misstatements in the Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in relation to 
which the Companies Act 2006 requires us to report to you if, in our opinion:

 – adequate accounting records have not been kept by the parent company, or 
returns adequate for our audit have not been received from branches not 
visited by us; or

 – the parent company financial statements and the part of the Directors’ 

Remuneration Report to be audited are not in agreement with the accounting 
records and returns; or

 – certain disclosures of Directors’ remuneration specified by law are not made; or

 – we have not received all the information and explanations we require for our audit

R E S P O N S I B I L I T I E S  O F  D I R E C TO R S
As explained more fully in the Statement of Directors’ Responsibilities set out 
on page 87, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for 
such internal control as the Directors determine is necessary to enable the 
preparation of financial statements that are free from material misstatement, 
whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing 
the Group and parent company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the Directors either intend to liquidate the 
Group or the parent company or to cease operations, or have no realistic 
alternative but to do so.

A U D I TO R ’ S  R E S P O N S I B I L I T I E S  F O R T H E A U D I T   
O F  T H E F I N A N C I A L  S TAT E M E N T S 
Our objectives are to obtain reasonable assurance about whether the financial 
statements as a whole are free from material misstatement, whether due to 
fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an 
audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of 
these financial statements. 

118  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

E X P L A N AT I O N A S TO W H AT E X T E N T T H E AU D I T WA S 
C O N S I D E R E D C A PA B L E O F D E T E C T I N G I R R E G U L A R I T I E S , 
I N C L U D I N G F R AU D 
The objectives of our audit, in respect to fraud, are; to identify and assess the 
risks of material misstatement of the financial statements due to fraud; to obtain 
sufficient appropriate audit evidence regarding the assessed risks of material 
misstatement due to fraud, through designing and implementing appropriate 
responses; and to respond appropriately to fraud or suspected fraud identified 
during the audit. However, the primary responsibility for the prevention and 
detection of fraud rests with both those charged with governance of the entity 
and management. 

OT H E R  M AT T E R S W E A R E R E Q U I R E D  TO A D D R E S S 
 – We were appointed by the company on 17 October 2019 by shareholder vote 

and we signed an engagement letter on 12 November 2019. 

 – The period of total uninterrupted engagement including previous renewals 

and reappointments is less than one year, covering the audit of the year ending 
26 April 2020.

 – The non-audit services prohibited by the FRC’s Ethical Standard were not 

provided to the Group or the parent company and we remain independent  
of the Group and the parent company in conducting the audit. 

 – The audit opinion is consistent with the additional report to the Audit Committee.

U S E O F O U R  R E P O R T
This report is made solely to the company’s members, as a body, in accordance 
with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has 
been undertaken so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s report and for no 
other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company and the company’s 
members as a body, for our audit work, for this report, or for the opinions we 
have formed. 

JULIE CARLYLE (SENIOR STATUTORY AUDITOR)
F O R  A N D O N B E H A L F O F E R N S T  &  YO U N G L L P,   
S TAT U TO RY  A U D I TO R 
London

12 August 2020

Our approach was as follows: 

 – We obtained an understanding of the legal and regulatory frameworks that 
are applicable to the Group and determined that the most significant are 
those which are directly relevant to specific assertions in the financial 
statements (IFRS, FRS102, the Companies Act 2006 and the UK Corporate 
Governance Code). In addition, we concluded that there are certain significant 
laws and regulations which may have an effect on the determination of the 
amounts and disclosures in the financial statements being the Listing Rules of 
the UK Listing Authority, and those laws and regulations relating to subsidiary 
FCA registrations, health and safety and employee matters. 

 – We understood how Watches of Switzerland Group plc is complying with 

those frameworks by making enquiries of management, internal audit, those 
responsible for legal and compliance procedures and company secretary. We 
corroborated our enquiries through our review of board minutes, papers 
provided to the Audit Committee and correspondence received from 
regulatory bodies.

 – We assessed the susceptibility of the Group’s financial statements to material 
misstatement, including how fraud might occur by meeting with management 
and internal audit to understand where they considered there was 
susceptibility to fraud. We also considered performance targets and their 
influence on efforts made by management to manage earnings or influence 
the perceptions of analysts. 

 – In addition, we observed and understood the oversight of those charged with 
governance over the financial reporting process, the culture of honesty and 
ethical behaviour and whether a strong emphasis is placed on fraud 
prevention and fraud deterrence.

 – Based on this understanding we designed our audit procedures to identify 
non-compliance with such laws and regulations. Our procedures involved 
journal entry testing, with a focus on manual journals and journals indicating 
large or unusual transactions based on our understanding of the business; 
enquiries of legal counsel, Group management, internal audit, and focused 
testing, as referred to in the key audit matters section above. 

A further description of our responsibilities for the audit of the financial 
statements is located on the Financial Reporting Council’s website at  
https://www.frc.org.uk/auditorsresponsibilities. This description forms  
part of our auditor’s report.

Notes 
1 

 The maintenance and integrity of the Watches of Switzerland Group plc web site is the responsibility 
of the Directors; the work carried out by the auditors does not involve consideration of these 
matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred 
to the financial statements since they were initially presented on the web site.

2 

 Legislation in the United Kingdom governing the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions.

119  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSCONSOLIDATED INCOME STATEMENT

52 week period ended 26 April 2020

52 week period ended 28 April 2019

Exceptional 
items*
IFRS 16
£’000
–

Total
IFRS 16
£’000
810,512

Underlying 
operations
IAS 17
£’000
773,518

Exceptional 
items*
IAS 17
£’000
–

Total
IAS 17
£’000
773,518

Revenue

Cost of sales 
Gross profit/(loss)

Impairment of assets
Administrative expenses
Loss on disposal of leases, property, plant and 
equipment
Operating profit/(loss)

Finance costs
Finance income
Net finance cost

Profit/(loss) before taxation from continuing 
operations

Taxation
Profit/(loss) for the financial period from 
continuing operations

Profit/(loss) after taxation for the period from 
discontinued operations 
Profit/(loss) for the financial period

E ARNINGS PER SHARE
Basic and diluted

E ARNINGS PER SHARE – CONTINUING OPER ATIONS

Basic and diluted

Note

3

5

5

7
8

9

27

10

Underlying 
operations
IFRS 16
£’000
810,512

(720,169)
90,343

(863)
(20,520)

(3,123)
65,837

(19,589)
1,280
(18,309)

(695)
(695)

(8,526)
(8,330)

–
(17,551)

(28,490)
–
(28,490)

47,528
(9,327)

(46,041)
8,347

38,201

(37,694)

–
38,201

–
(37,694)

16.3p

16.3p

(720,864)
89,648

(700,945)
72,573

–
–

(700,945)
72,573

(9,389)
(28,850)

(3,123)
48,286

(48,079)
1,280
(46,799)

1,487
(980)

507

–
507

0.2p

0.2p

–
(19,414)

(1,324)
51,835

(26,413)
1,048
(25,365)

–
(6,350)

–
(6,350)

–
–
–

–
(25,764)

(1,324)
45,485

(26,413)
1,048
(25,365)

26,470

(6,298)

(6,350)

77

20,120

(6,221)

20,172

(6,273)

13,899

1,261
21,433

(16,929)
(23,202)

(15,668)
(1,769)

11.8p

11.1p

(1.0)p

7.6p

*  Exceptional items have been further described in note 4. 
The Group has undertaken a group reorganisation exercise in the 52 week period ended 26 April 2020 and also initially applied IFRS 16 ‘Leases’. See Consolidated Statement of Comprehensive Income for further details. 

120  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

Profit/(loss) for the financial period

Other comprehensive income/(expense):

ITEMS THAT MAY BE RECL ASSIFIED TO PROFIT OR LOSS
Foreign exchange gain on translation of foreign operations
Related tax movements

ITEMS THAT WILL NOT BE RECL ASSIFIED TO PROFIT OR LOSS
Actuarial losses on defined benefit pension scheme
Related tax movements

Other comprehensive income for the period, net of tax
Total comprehensive profit for the period,  
net of tax

52 week period 
ended 
26 April 2020
IFRS 16
£’000
507

52 week period 
ended 
28 April 2019
IAS 17
£’000

(1,769)

Note

20

3,644
(245)
3,399

(152)
29
(123)
3,276

3,783

5,252
(832)
4,420

(1,797)
273
(1,524)
2,896

1,127

As described in note 1, Watches of Switzerland Group PLC (the ‘Company’) (formerly Watches of Switzerland Group Limited) and its subsidiaries (collectively the 
‘Group’) have undertaken a group reorganisation exercise during the period to 26 April 2020. As part of this process, the Company was inserted above Jewel UK 
Midco Limited in the group structure and merger accounting used to account for the transaction. The insertion of the Company as the new parent company of the 
existing Jewel UK Midco Limited group does not constitute a business combination under IFRS 3 ‘Business combinations’ and instead, has been accounted for as a 
group reorganisation. 

These financial statements are the first set of annual financial statements presented for the newly formed group and the prior period comparison for the Group 
is that of the former Jewel UK Midco Limited group. The underlying structure of the Group is unchanged and as such the Consolidated Income Statement, 
Consolidated Statement of Comprehensive Income, Consolidated Balance Sheet, Consolidated Statement of Changes in Equity and Consolidated Statement 
of Cash Flows have been presented on a consistent basis as if the group reorganisation had taken place at the start of the earliest period presented.

The Group has initially applied IFRS 16 ‘Leases’ at 29 April 2019, using the modified retrospective approach. Under this approach, comparative information is not 
restated and the cumulative effect of applying IFRS 16 is recognised in retained earnings at the date of initial application, 29 April 2019 (see note 1). The prior 
period is presented under the previous accounting standard, IAS 17 ‘Leases’. As such, the results for the 52 week period ended 26 April 2020 are not directly 
comparable with those reported in the prior period. See note 1 for a reconciliation of the IFRS 16 impact on the financial statements.

The notes on pages 126 to 173 are an integral part of these Consolidated Financial Statements. 

121  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSCONSOLIDATED BAL ANCE SHEET

26 April 2020
IFRS 16
£’000

28 April 2019
IAS 17
£’000

Note

11
11
12
13
9
14

17
14
15

16
13

17
19
18

16
13
19
20
18

21
21
21

136,557
17,726
101,390
251,642
12,264
1,325
520,904

243,495
3,659
2,575
8,229
72,927
330,885
851,789

(136,057)
(46,205)
–
(1,186)
(82,649)
(764)
(266,861)

(2,636)
(261,753)
(117,072)
(2,714)
(1,212)
(385,387)
(652,248)
199,541

2,993
147,122
(2,209)
47,438
4,197
199,541

109,666
18,063
101,268
–
8,727
4,544
242,268

200,271
–
–
35,638
34,538
270,447
512,715

(137,344)
–
(2,759)
–
(27,213)
(3,312)
(170,628)

(20,318)
–
(239,884)
(3,051)
(2,275)
(265,528)
(436,156)
76,559

66
–
–
75,695
798
76,559

ASSETS

NON-CURRENT ASSETS
Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Deferred tax assets
Trade and other receivables

CURRENT ASSETS
Inventories – finished goods
Current tax asset
Government grants
Trade and other receivables
Cash and cash equivalents

Total assets

LIABILITIES

CURRENT LIABILITIES
Trade and other payables
Lease liabilities
Current tax liabilities
Government grants
Borrowings
Provisions

NON-CURRENT LIABILITIES
Trade and other payables
Lease liabilities
Borrowings
Post-employment benefit obligations
Provisions

Total liabilities
Net assets

EQUIT Y

Share capital
Share premium
Merger reserve
Retained earnings
Foreign exchange reserve
Total equity

The Group has initially applied IFRS 16 ‘Leases’ at 29 April 2019, using the modified retrospective approach. Under this approach, comparative information is not 
restated and the cumulative effect of applying IFRS 16 is recognised in retained earnings at the date of initial application, 29 April 2019 (see note 1).

The financial statements were approved and authorised for issue by the Board and were signed on its behalf by:

L A ROMBERG
C H I E F  F I N A N C I A L  O F F I C E R
12 August 2020

The notes on pages 126 to 173 form part of these financial statements.

122  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

Balance at 29 April 2018 

Profit for the financial period – continuing operations
Loss for the financial period – discontinued operations
Other comprehensive income for the period net of tax
Share-based payment charge
Dividends paid*
Balance at 28 April 2019

Impact of change in accounting policy (IFRS 16)
Adjusted Balance at 29 April 2019**

Profit for the financial period 
Other comprehensive income for the period net of tax
Share-based payment charge (note 22)
Group restructure (note 21)
Distribution in law (note 21)
Share issue on IPO (note 21)
Costs directly attributable to primary issue (note 21)
Balance at 26 April 2020 

Share capital 
£’000
66

Share premium 
£’000
–

Merger reserve 
£’000
–

–
–
–
–
–
66

–
66

–
–
–
2,209
–
718
–
2,993

–
–
–
–
–
–

–
–

–
–
–
–
–
154,412
(7,290)
147,122

–
–
–
–
–
–

–
–

–
–
–
(2,209)
–
–
–
(2,209)

Retained 
earnings 
£’000
88,613

13,899
(15,668)
(1,524)
375
(10,000)
75,695

(20,336)
55,359

507
(123)
3,196
–
(11,501)
–
–
47,438

Foreign 
exchange 
reserve
 £’000
(3,622)

Total equity 
attributable 
to owners 
£’000
85,057

–
–
4,420
–
–
798

–
798

–
3,399
–
–
–
–
–
4,197

13,899
(15,668)
2,896
375
(10,000)
76,559

(20,336)
56,223

507
3,276
3,196
–
(11,501)
155,130
(7,290)
199,541

*   Dividends paid in specie relating to the carve out of the Watch Shop and The Watch Lab businesses (see note 24).

**   The Group has initially applied IFRS 16 ‘Leases’ at 29 April 2019, using the modified retrospective approach. Under this approach, comparative information is not restated and the cumulative effect of applying 

IFRS 16 is recognised in retained earnings at the date of initial application, 29 April 2019 (see note 1).

As noted in the Consolidated Statement of Comprehensive Income, the insertion of the Company as the new parent company of the existing Jewel UK Midco Limited group does not constitute a business 
combination under IFRS 3 ‘Business combinations’ and instead has been accounted for as a group reorganisation. Merger accounting was used to account for the insertion of the Company. The effect was an increase 
in share capital, to reflect the underlying capital structure of the Company, with the offset posted to a newly created merger reserve. The reorganisation was undertaken as part of the Initial Public Offering (‘IPO’) 
with the Company being both created and inserted as part of the process. This has been further described in note 1.

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSCONSOLIDATED STATEMENT OF CASH FLOWS

CASH FLOWS FROM OPER ATING AC TIVITIES
Profit for the period from continuing operations
Adjustments for:
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Impairment of right-of-use assets 
Impairment of property, plant and equipment
Gain on lease disposal
Loss on disposal of property, plant and equipment
Share-based payment charge
Guaranteed Minimum Pension equalisation
Finance income
Finance costs
Taxation
(Increase)/decrease in inventory
Decrease in debtors
Increase/(decrease) in creditors, provisions, government grants and pensions
Cash generated from operations – Continuing operations

Pension scheme contributions
Tax paid
Net cash generated from operating activities
– Continuing operations

Net cash generated from operating activities 
– Discontinued operations
Total net cash generated from operating activities

CASH FLOWS FROM INVESTING AC TIVITIES
Purchase of non-current assets:

Property, plant and equipment additions 
Add back property, plant and equipment additions – Discontinued operations
Intangible asset additions 
Add back intangible asset additions – Discontinued operations
Movement on capital expenditure accrual
Cash outflow from purchase of non-current assets

Discontinued operations cash at date of carve out
Acquisition of subsidiaries net of cash acquired
Receipt of government grants
Interest received 
Net cash outflow from investing activities 
– Continuing operations

Net cash outflow from investing activities
– Discontinued operations
Total net cash outflow from investing activities

52 week period
 ended
26 April 2020
IFRS 16
£’000

52 week period
 ended
28 April 2019
IAS 17
£’000

Note

507

13,899

5
5
5
13
12

22
20
8
7
9

20

27

12

11

27
26
17

27

15,575
36,112
2,394
5,398
3,991
(658)
3,781
3,196
–
(1,280)
48,079
980
(35,503)
14,312
5,162
102,046

(705)
(7,466)

11,827
–
2,592
–
–
–
1,324
375
450
(1,048)
26,413
6,221
5,803
2,382
(279)
69,959

(697)
(5,012)

93,875

64,250

–
93,875

73
64,323

(22,355)
–
(1,651)
–
(4,655)
(28,661)
–
(31,083)
1,330
43

(35,280)
263
(3,275) 
253
2,505
(35,534)
(5,659)
–
–
80

(58,371)

(41,113)

–
(58,371)

(516)
(41,629)

12 4  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

CONSOLIDATED STATEMENT OF CASH FLOWS

CASH FLOWS FROM FINANCING AC TIVITIES
Proceeds raised on Initial Public Offering (‘IPO’)
Costs directly attributable to IPO
Proceeds from term loan
Costs directly attributable to raising new term loan
Repayment of capital element of listed bond
Fees on early repayment of listed bond
Net borrowing/(repayment) of short term loans
Payment of capital element of leases (IFRS 16)

Payment of interest element of leases (IFRS 16)
Payment of capital element of finance leases
Interest paid
Net cash inflow/(outflow) from financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at the beginning of the period
Exchange gains on cash and cash equivalents
Cash and cash equivalents at the end of period – Continuing operations

Comprised of:

Cash at bank and in hand
Cash in transit
Cash and cash equivalents at end of period

52 week period
 ended
26 April 2020
IFRS 16
£’000

52 week period
 ended
28 April 2019
IAS 17
£’000

Note

21
21
19

19
19
19
13

13

15
15

155,130
(7,290)
120,000
(2,568)
(247,924)
(21,738)
53,923
(24,586)

(11,782)
–
(11,646)
1,519

–
–
–
–
(17,076)
(198)
(2,817)
–

–
(199)
(17,399)
(37,689)

37,023

(14,995)

34,538
1,366
72,927

70,850
2,077
72,927

49,222
311
34,538

26,960
7,578
34,538

The Group has initially applied IFRS 16 ‘Leases’ at 29 April 2019, using the modified retrospective approach. Under this approach, comparative information is not restated. 

125  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

1. AC C O U N T I N G P O L I C I E S 
G E N E R A L  I N F O R M AT I O N
The Company is a public limited company, limited by shares, which is listed on 
the London Stock Exchange and incorporated and domiciled in England and 
Wales. The address of the registered office is Aurum House, 2 Elland Road, 
Braunstone, Leicester, LE3 1TT. The Company and its subsidiaries together 
form the ‘Group’.

The principal activity of the Group is the retailing of luxury jewellery and 
watches, both online and in stores. The Group has 124 UK based stores and 22 
US based stores and operates under the trading brands of Goldsmiths, Mappin 
& Webb, Watches of Switzerland and Mayors Jewelers. 

G R O U P R E O R G A N I S AT I O N
The Group has undertaken a group reorganisation exercise during the period 
to 26 April 2020. As part of this process, Watches of Switzerland Group PLC 
(formerly Watches of Switzerland Group Limited) was inserted above Jewel UK 
Midco Limited in the Group’s structure. 

On 24 May 2019, Watches of Switzerland Group PLC (formerly Watches of 
Switzerland Group Limited) (the ‘Company’) acquired the entire shareholding 
of Jewel UK Midco Limited and its related subsidiaries, by a way of a share for 
share exchange with Jewel Holdco S.à r.l., becoming the Group’s immediate 
parent company. The insertion of the Company on top of the existing Jewel UK 
Midco Limited group does not constitute a business combination under IFRS 3 
‘Business combinations’ and instead has been accounted for as a group 
reorganisation. Merger accounting has been used to account for this transaction.

On 30 May 2019, the Company was re-registered as a public limited company 
under the Companies Act 2006. On 4 June 2019, the Company was admitted 
for listing on the London Stock Exchange. The Company issued 57,455,554 
shares for £2.70 each with a nominal value of £0.0125 recognising additional 
share capital of £718,000 and share premium of £154,412,000.

This Annual Report and Accounts is the first set of annual financial statements 
presented for the newly formed Group and the prior period comparison is that 
of the former Jewel UK Midco Limited group. The underlying structure of the 
Group is unchanged and as such the Consolidated Income Statement, 
Consolidated Statement of Comprehensive Income, Consolidated Balance Sheet, 
Consolidated Statement of Changes in Equity and Consolidated Statement of 
Cash Flows have been presented on a consistent basis as if the group 
reorganisation had taken place at the start of the earliest period presented. 

B A S I S  O F  P R E PA R AT I O N
The Consolidated Financial Statements include the financial statements  
of the Company and its subsidiary undertakings made up to 26 April 2020.  
A subsidiary is an entity that is controlled by the parent. 

The Consolidated Financial Statements have been prepared in accordance with 
International Financial Reporting Standards (IFRS) as adopted by the European 
Union. The Consolidated Financial Statements have been prepared under the 
historical cost convention except for pension assets and liabilities which are 
measured at fair value.

I M PAC T O F C OV I D -19
The COVID-19 pandemic developed quickly during the first half of the 2020 
calendar year, with a significant impact upon many countries, businesses and 
individuals. The impact of the COVID-19 pandemic on the Group’s operations 
is discussed within the principal risks and uncertainties on page 66 of the Annual 
Report as well as set out within note 1. 

COVID-19 has been considered in our significant areas of judgement and 
estimation, and as noted throughout the financial statements, a number of 
balances have been impacted. Subsequent to the balance sheet date, the Group 
has reviewed the trading performance of our stores since reopening and 
reviewed other relevant external factors, including changes in government 
policies and restrictions. This review also included analysis of the collectability 
of customer debtors and the recoverable value of store assets. 

G O I N G  C O N C E R N
The Directors consider that the Group has, at the time of approving the Group 
financial statements, adequate resources to remain in operation for the 
foreseeable future and have therefore continued to adopt the going concern 
basis in preparing the preliminary Consolidated Financial Statements.

At the balance sheet date, the Group had a total of £218,974,000 in available 
committed facilities, of which £202,649,000 was drawn down. Net debt at this 
date was £129,722,000 with liquidity headroom (defined as unrestricted cash 
plus undrawn available facilities) of £82,860,000. This funding matures in 
2023/24. On 14 May 2020, the Group entered into a new £45,000,000 facility 
agreement as part of the UK government Coronavirus Large Business 
Interruption Loan Scheme (“CLBILS”) which has a maturity of November 2021. 
The total available committed facilities in place as of 12 August 2020 were 
£261,800,000 of which £150,300,000 was drawn.

The key covenant tests attached to the Group’s facilities are a measure of net 
debt to EBITDA and the Fixed Charge Cover Ratio (FCCR) at each April and 
October. The covenant tests at October 2019 and April 2020 were fully met. 
On 18 June 2020, the covenant tests of the Group’s facilities were replaced with 
a monthly minimum liquidity headroom covenant of £20,000,000 for the period 
of June 2020 to September 2021. The Directors sought the replacement of 
covenants to provide further flexibility to deal with any unexpected 
circumstances during that period. 

The strategic planning process reviewed by the Board is over a three-year 
period, with the Board acknowledging that there is uncertainty around those 
plans as a result of COVID-19. During the normal cycle of strategic planning the 
budget and three-year plans are approved by the Board in February each year. 
As a result of the impact of COVID-19, the budget and three-year plan were 
updated for the Directors’ best estimate of the impact of COVID-19 in August 
2020, taking into account trading post year end once lockdown had ended.

In assessing whether the going concern basis of accounting is appropriate, the 
Directors have reviewed various trading scenarios for the 12-month period 
from the date of this report. These included:

 – The Budget approved by the Board in August 2020, which included the 

following key assumptions:

 – A continued strong luxury watch market in the UK and US

 – Anticipation of some localised disruption due to COVID-19 but 

assumes no further national-scale lockdowns in either the US or UK 
during the period

 – Lower levels of tourism in the US and UK and reduced travel impacting 

our airport stores

 – Sufficient luxury watch supply to support the revenue forecast 

The budget aligns to the Guidance given on page 34. Under this budget all 
covenant tests to October 2021 are comfortably complied with and there is 
sufficient liquidity to repay the £45,000,000 CLBILS facility in November 2021.

 – We have reverse stress-tested this budget to determine what level of reduced 

EBITDA and other possible cash outflows would result in a breach of the 
£20,000,000 liquidity headroom covenant. The likelihood of this level of 
reduced EBITDA and cash outflows are considered remote. Neither a full 
12-month store lockdown nor a Christmas store closure period with an 
additional reduced demand during the 12-month period, would result in  
a breach of the £20,000,000 minimum headroom covenant.

 – Severe but plausible scenarios of a full store closure at Christmas or a 20% 

reduction in sales to budget due to reduced consumer confidence and lower 
disposable income or a combination of the two would still result in the 
£20,000,000 liquidity covenant, the October 2021 debt to EBITDA ratio and the 
£45,000,000 CLBILS loan repayment in November 2021 all being complied with.

126  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

These scenarios reflect the following:

 – Cost-saving initiatives, such as reduced marketing and other operating costs

 – Reduced capital expenditure of £18,000,000

 – Benefit of £13,300,000 of business rates relief in FY21

 – Income from the US and UK Government payroll support schemes of 

£7,700,000 to October 2021

The Board extended the going concern review period to include the covenant 
tests at October 2021, when the covenant waiver ends, and the CLBILS 
£45,000,000 repayment in November 2021. In the budget, the October 2021 
debt to EBITDA covenant is comfortably satisfied and there is sufficient liquidity 
available to repay the CLBILS facility. Significant sales reduction against the 
budget such as a lockdown in the peak trading months of November and 
December or a further full store lockdown of three to four months could be 
endured without breaching the October 2021 covenant. The Board considers 
that a further sales reduction beyond these scenarios is remote.

Should trading in November and December be below expectation, the Group 
has ten months to take mitigating actions to rectify any potential breach of 
covenants. Mitigating actions, which are not reflected in the scenario analysis 
above, would include:

 – Those in management’s control:

 – Review of marketing spend

 – Reduction in the level of stock purchases

 – Restructuring of the business with headcount and store operational savings

 – Other activities: 

 – Renegotiations with suppliers and landlords

 – Pursuance of additional financing including equity

 – A covenant waiver request to the lenders 

As a result of the above analysis, including potential severe but plausible 
scenarios, the Board believes that the Group is able to adequately manage its 
financing and principal risks and that the Group will be able to operate within 
the level of its facilities and meet the required covenants for the period to 
November 2021. For this reason, the Board considers it appropriate for the 
Group to adopt the going concern basis in preparing the financial statements.

E XC E P T I O N A L  I T E M S
The Group presents as exceptional items on the face of the Consolidated 
Income Statement, those material items of income and expense which, because 
of the nature or the expected infrequency of the events giving rise to them, 
merit separate presentation to provide a better understanding of the elements 
of financial performance in the financial period, so as to assess trends in financial 
performance. Further details on exceptional items are given within note 4.

A LT E R N AT I V E  P E R F O R M A N C E M E A S U R E S  ( ‘A P M S ’ )
The Group has identified certain measures that it believes will assist the 
understanding of the performance of the business. These APMs are not defined 
or specified under the requirements of IFRS.

The Group believes that these APMs, which are not considered to be a 
substitute for, or superior to, IFRS measures, provide stakeholders with 
additional useful information on the underlying trends, performance and 
position of the Group and are consistent with how business performance is 
measured internally. The Alternative Performance Measures are not defined  
by IFRS and therefore may not be directly comparable with other companies’ 
alternative performance measures.

The key APMs that the Group uses include: Net margin, Adjusted EBITDA, 
Adjusted EBIT and Adjusted EPS. These APMs are set out in the Glossary on 
page 180 including explanations of how they are calculated and how they are 
reconciled to a statutory measure where relevant. 

The Group makes certain adjustments to the statutory profit measures in order 
to derive many of these APMs. The Group’s policy is to exclude items that are 
considered non-underlying and exceptional due to their size, nature or 
incidence, and are not considered to be part of the normal operating costs 

of the Group. Treatment as an adjusting item provides stakeholders with 
additional useful information to assess the year-on-year trading performance 
of the Group but should not be considered in isolation of statutory measures. 

F O R E I G N C U R R E N C I E S
The Consolidated Financial Statements are presented in Pounds Sterling (£), 
which is the Group’s presentational currency. The Group includes foreign 
entities whose functional currencies are not Sterling. On consolidation, the 
assets and liabilities of those entities are translated at the exchange rates at the 
balance sheet date and income and expenses are translated at average rates 
during the period. Translation differences are recognised in other 
comprehensive income. 

Transactions in currencies other than an entity’s functional currency are 
recorded at the exchange rate on the transaction date, whilst assets and 
liabilities are translated at exchange rates at the balance sheet date. Exchange 
differences are recognised in the Income Statement.

S E G M E N T R E P O R T I N G
Operating segments are reported in a manner consistent with the internal 
reporting provided to the chief operating decision-maker. The chief operating 
decision-makers (CODMs), who are responsible for allocating resources and 
assessing performance of the operating segments, have been identified as the 
Chief Executive Officer and Chief Financial Officer of the Group. The CODMs 
review the key profit measures Adjusted Earnings Before Interest, Tax, 
Depreciation and Amortisation (EBITDA) and Adjusted Earnings Before 
Interest and Tax (EBIT), both shown pre-exceptional items and IFRS 16.

In the current period, the operating segments presented differ from those 
presented in the 28 April 2019 statutory financial statements. The segment 
reporting adopted for the period ended 26 April 2020 has been changed to 
show the new Group’s Key Performance Indicator (KPI) of Adjusted EBIT 
pre-exceptional items and IFRS 16, as this KPI is linked to executive remuneration 
for the 52 week period ended 26 April 2020. This presentation reflects the 
reporting to the CODMs and the Board. 

R E V E N U E
The Group is in the business of selling luxury watches and jewellery and 
providing ongoing services to our customers, such as repairs and servicing. 
Revenue from contracts with customers is recognised when control of the 
goods or services is transferred to the customer at an amount that reflects the 
consideration to which the Group expects to be entitled in exchange for those 
goods or services. The Group has concluded that it is the principal in its 
revenue arrangements because it controls the goods or services before 
transferring them to the customer.

In determining the transaction price for the sale of goods, the Group considers 
the existence of significant financing components.

Revenue from sale of goods is recognised at the point in time when control of 
the asset is transferred to the customer, generally on delivery of the goods.

Sale of goods – retail
Sales of goods are recognised when a Group entity sells a product to the 
customer and control of the goods is transferred to the customer. Retail sales 
are usually settled in cash or by card. It is the Group’s policy to sell its products 
to the retail customer with a right to return within 14 days for a cash refund and 
30 days for a product exchange. The Group does not operate any loyalty 
programmes.

Where sales are made on credit provided by a third party, revenue is 
recognised immediately on sale of the product and control has been passed  
to the customer. 

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS1. AC C O U N T I N G P O L I C I E S 
R E V E N U E (C O N T I N U E D)
Change in accounting – retail 
The Group offers customers the option to pay for goods over time via credit 
agreements provided by third parties. Historically, the costs associated with 
providing this settlement method have been presented within cost of sales.  
For the current period, these have been re-presented to be shown net within 
revenue to better represent the underlying nature of the transaction. 

The Group sells insurance policies to customers which are underwritten by 
third parties. Historically, amounts paid to third parties for providing this have 
been shown within cost of sales. For the current period, these have been 
re-presented to be shown net within revenue to better represent the 
underlying nature of the transaction. 

Previously, revenue and cost of sales were recognised, in relation to the 
fulfilment of the insurance agreements, as a net balance within administrative 
expenses. For the current period, revenue, cost of sales and administrative 
expenses have been re-presented to better represent the underlying nature 
of the transaction.

All re-presentations are not considered to be material and as such the prior 
period results have not been restated in line with IAS 8 ‘Accounting policies, 
changes in accounting estimates and errors’. The impact on the comparative 
results had the accounting change been applied would be as follows:

52 week period ended 28 April 2019

As presented 
within the 
f inancial 
statements
£’000

773,518
(700,945)
72,573

Impact of 
accounting 
change
£’000

(10,661)
12,574
1,913

Impacted 
results
£’000 

762,857
(688,371)
74,486

(27,088)
45,485

(1,913)
–

(29,001)
45,485

Impact of 
accounting 
change %

(1.4)
1.8
2.6

(7.1)
–

13,899

–

13,899

–

Revenue
Cost of sales 
Gross profit

Administrative 
expenses
Operating profit
Profit for the 
financial period 
from continuing 
operations

Sale of goods – online
Revenue from the sale of goods on the internet is recognised at the point that 
control has passed to the customer, which is the point of delivery. Transactions 
are settled by credit or payment card. Where sales are made on credit 
provided by a third party, revenue is recognised when control has been passed 
to the customer, on delivery.

Rendering of services
Revenue from a contract to provide services, such as product repairs and 
servicing, is recognised in the period in which the services are provided. 
Revenue is recognised when the following conditions are satisfied:

 – The amount of revenue can be measured reliably;

 – It is probable that the Group will receive the consideration due under  

the contract;

 – The service has been completed; and

 – Control of the good is passed back to the customer.

Contract balances – Customer deposits and gift cards
A customer deposit or gift card liability is the obligation to transfer goods or 
services to a customer for which the Group has received consideration. If 
consideration is received before the Group transfers goods or services to the 
customer, revenue is deferred and a customer deposit or gift card liability is 
recognised. Customer deposits and gift cards are recognised as revenue when 
the customer is passed control of the goods. 

Gift card redemptions are estimated on the basis of historical redemptions and 
are reviewed regularly and updated to reflect management’s best estimate of 
patterns of redemption. The estimated non-redemption is recognised in 
revenue based on historical redemptions. 

Cost of sales
Included within cost of sales are any items which are directly attributable to the 
sale of goods and services. This includes the cost of bringing inventory into a 
condition to sell, wages and salaries, depreciation on land and buildings and 
fittings and equipment and other costs directly attributable to the cost of selling 
goods and services.

Share-based payments
Employees (including senior executives) of the Group receive remuneration in 
the form of share-based payments, whereby employees render services as 
consideration for equity instruments (equity-settled transactions). The fair value 
of the equity-settled awards is calculated at grant date using a Monte Carlo or 
Black-Scholes model. The resulting cost is charged in the Income Statement 
over the vesting period of the option or award and is regularly reviewed and 
adjusted for the expected and actual number of options or awards vesting.

Service and non-service performance conditions are not taken into account 
when determining the grant date fair value of awards, but the likelihood of the 
conditions being met is assessed as part of the Group’s best estimate of the 
number of equity instruments that will ultimately vest. No expense is 
recognised for awards that do not ultimately vest because of non-market 
performance and/or service conditions that have not been met. 

The social security contributions payable in connection with the grant of 
the share options is determined at each balance sheet date as a liability with 
the total cost recognised in the Consolidated Income Statement over the 
vesting period. 

Taxation
Taxation, comprised of current and deferred tax, is charged or credited to the 
Income Statement unless it relates to items recognised in other comprehensive 
income or directly in equity. In such cases, the related tax is also recognised in 
other comprehensive income or directly in equity. 

Current tax liabilities are measured at the amount expected to be paid, based 
on tax rates and laws that are enacted or substantively enacted at the balance 
sheet date. 

Deferred tax is accounted for using the balance sheet liability method and 
is calculated using rates of taxation enacted or substantively enacted at the 
balance sheet date which are expected to apply when the asset or liability 
is settled. 

Deferred tax liabilities are generally recognised for all taxable temporary 
differences. Deferred tax assets are only recognised to the extent that it is 
probable that taxable profits will be available against which deductible 
temporary differences can be utilised. Deferred tax is not recognised in respect 
of investments in subsidiaries where the reversal of any taxable temporary 
differences can be controlled and are unlikely to reverse in the foreseeable 
future. Deferred tax assets and liabilities are offset when there is a legally 
enforceable right to offset and there is an intention to settle the balances 
on a net basis. 

12 8  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDGoodwill
Goodwill arises on the acquisition of businesses and represents the excess of 
the consideration transferred, the amount of any non-controlling interest in the 
acquiree and the acquisition-date fair value of any previous equity interest in the 
acquiree over the fair value of the identifiable net assets acquired.

Property, plant and equipment
Management accounts for property, plant and equipment under the cost basis of 
IAS 16 ‘Property, plant and equipment’, rather than applying the alternative 
(revaluation) treatment. The cost of property, plant and equipment includes 
directly attributable costs. 

Intangible assets
Research and development
Expenditure on research activities is recognised in the Consolidated Income 
Statement as an expense as incurred.

Depreciation is provided on the cost of all other assets (except assets in the 
course of construction), so as to write off the cost, less residual value, on a 
straight-line basis over the expected useful economic life of the assets concerned, 
as follows:

Other intangible assets
Expenditure on internally generated goodwill and brands is recognised in the 
Income Statement as an expense as incurred.

Other intangible assets that are acquired by the Group are stated at cost less 
accumulated amortisation and less accumulated impairment losses. 

The cost of intangible assets acquired in a business combination is capitalised 
separately from goodwill if the fair value can be measured reliably at the 
acquisition date. 

Amortisation
Amortisation is charged to the Consolidated Income Statement on a straight-
line basis over the estimated useful lives of intangible assets. Intangible assets are 
amortised from the date they are available for use. The estimated useful lives 
are as follows:

Computer software
Brands
Technology
Agency agreements

3 to 5 years
10 to 30 years
7 years
10 years

The bases for choosing these useful lives are:

 – Brand longevity considering brand history and market awareness;

 – Technology is based on the expected period to replacement based on 

technical robustness and the rate of technology change in the market; and

 – Agency agreements considering the longevity of the agreements in place with 

a major supplier

Change in estimate
During the 52 week period ended 26 April 2020, the Group has revised the useful 
economic life attributed to the brand recognised on the acquisition of Mayors 
Jewelers in October 2017. Since the acquisition, the Group’s strategy has developed 
to reflect the successful dual branding in the US with the Mayors brand name being 
considered a key element of the US growth strategy. This is evidenced by the 
significant capital expenditure on refurbishing existing stores as well as relocating 
Mayors stores and keeping the Mayors branding. Based on this change in brand 
strategy, the Group has changed the estimate of the useful life of the brand to a 
more relevant period which reflects the history, investment and long term plan 
for the Mayors brand – from 10 years to 30 years. The Group will account for 
this prospectively and as such the comparative results have not been restated, 
in line with IAS 8 ‘Accounting policies, changes in accounting estimates and 
errors’. The impact to the Income Statement for the 52 week period ended 
26 April 2020 was a £1,025,000 reduction in amortisation.

The Group reviews the amortisation period and method when events and 
circumstances indicate that the useful life may have changed since the last 
reporting date. Acquired computer software licences are capitalised based on the 
costs incurred to acquire and bring to use the specific software. These costs are 
amortised over their estimated useful lives of three to five years.

Land and buildings
Fittings and equipment

10 to 15 years
3 to 10 years

Useful lives and residual values are reviewed at each balance sheet date and 
revised where expectations are significantly different from previous estimates. 
In such cases, the depreciation charge for current and future periods is 
adjusted accordingly. 

Impairment of non-financial assets
The carrying values of non-financial assets are reviewed at each balance sheet date 
to determine whether there is any indication of impairment. If any impairment 
loss arises, the asset is adjusted to its estimated recoverable amount and the 
difference is recognised in the Income Statement. 

Property, plant and equipment and other non-current assets are reviewed for 
impairment if events or changes in circumstances indicate that the carrying 
amount of an asset or a cash-generating unit is not recoverable. A cash-
generating unit (CGU) is an individual store which is the smallest identifiable 
group of assets that generate independent cash flows which are monitored by 
management and the CODMs. CGUs are grouped for the purposes of allocating 
goodwill where the CGU group is expected to benefit from synergies, such as 
sharing of centralised functions and management. Goodwill allocated to groups 
of CGUs is tested annually for impairment and whenever there is an indication 
that the goodwill may be impaired. 

Impairment testing is performed at several levels and applied in the order set 
out by IAS 36 ‘Impairment of assets’. Impairment testing is first applied to the 
assets within a CGU where the value of assets held by the CGU are compared 
to the recoverable value. Impairment testing is then performed at a higher level 
which compares the value of goodwill to the recoverable value of the associated 
group of CGUs.

Trade and other receivables 
Trade receivables represent outstanding customer balances less an allowance 
for expected credit losses. Trade receivables are recognised when the Group 
becomes party to the contract which happens when the goods are received and 
controlled by the end user. They are derecognised when the rights to receive 
the cash flows have expired e.g. due to the settlement of the outstanding 
amount or where the Group has transferred substantially all the risks and 
rewards associated with that contract. Other receivables are stated at invoice 
value less an allowance for Expected Credit Losses (ECLs). Trade and other 
receivables are subsequently measured at amortised cost as the business model 
is to collect contractual cash flows and the debt meets the Solely Payment of 
Principal and Interest (SPPI) criterion.

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS1. AC C O U N T I N G P O L I C I E S  (C O N T I N U E D)
Trade and other receivables (continued)
Expected credit losses
The Group recognises an allowance for ECLs for customer and other receivables. 
IFRS 9 ‘Financial instruments’ requires a provision to be recognised on origination 
of a customer advance, based on its ECL.

The Directors have taken the simplification available under IFRS 9 5.5.15 which 
allows the loss amount in relation to a trade receivable to be measured at initial 
recognition and throughout its life at an amount equal to lifetime ECL. This 
simplification is permitted where there is either no significant financing 
component (such as customer receivables where the customer is expected to 
repay the balance in full prior to interest accruing) or where there is a significant 
financing component (such as where the customer expects to repay only the 
minimum amount each month), but the Directors make an accounting policy  
choice to adopt the simplification. Adoption of this approach means that 
Significant Increase in Credit Risk (SICR) and Date of Initial Recognition (DOIR) 
concepts are not applicable to the Group’s ECL calculations.

Lifetime ECLs are the ECLs that result from all possible default events over the 
expected life of a financial instrument.

The assessment of credit risk and the estimation of ECL are required to be 
unbiased, probability-weighted and should incorporate all available information 
relevant to the assessment, including information about past events, current 
conditions and reasonable and supportable forecasts of economic conditions at 
the reporting date. The forward-looking aspect of IFRS 9 requires considerable 
judgement as to how changes in economic factors affect ECLs.

ECL charges in respect of customer receivables are recognised in the 
Consolidated Income Statement within cost of sales.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost 
includes all costs incurred in bringing each product to its present location and 
condition. Raw materials, consumables and goods for resale are recognised on 
an average cost basis. Net realisable value is the estimated selling price in the 
ordinary course of business, less applicable variable selling expenses.

Cash and cash equivalents
In the Consolidated Balance Sheet, cash and cash equivalents includes cash in 
hand, cash in transit, deposits held at call with banks and other short term highly 
liquid investments with original maturities of three months or less. 

Cash in transit largely comprises amounts receivable on credit cards where the 
transaction has been authorised but the funds have yet to clear the bank. These 
balances are considered to be highly liquid, with minimal risk of default, and are 
typically received in less than three days. 

Government grants 
Government grants are recognised where there is assurance that the grant will 
be received and that all attached conditions will be complied with. When the 
grant relates to an expense item, it is recognised as a deduction from the 
related expense. Grants are recognised on a systematic basis over the periods 
that the related costs are intended to compensate.

Provisions
Provisions are recognised when: 

 – the Group has a present legal or constructive obligation as a result  

of past events;

 – it is probable that an outflow of resources will be required to settle the 

obligation; and

 – the amount has been reliably estimated. Provisions are not recognised  

for future operating losses

Where there are a number of similar obligations, the likelihood that an outflow 
will be required in settlement is determined by considering the class of 
obligations as a whole. A provision is recognised even if the likelihood of an 
outflow with respect to any one item included in the same class of obligations 
may be small.

Provisions are measured at the present value of the expenditures expected 
to be required to settle the obligation using a pre-tax rate that reflects current 
market assessments of the time value of money and the risks specific to the 
obligation. The increase in the provision due to passage of time is recognised 
as an interest expense.

Post-employment benefit obligations
The Group operates various post-employment schemes, including both defined 
benefit schemes and defined contribution pension plans. Typically, defined 
benefit schemes define an amount of pension benefit that an employee will 
receive on retirement, usually dependent on one or more factors such as age, 
years of service and compensation.

The liability recognised in the Consolidated Balance Sheet in respect of the 
defined benefit pension scheme is the present value of the defined benefit 
obligation at the end of the reporting period less the fair value of scheme assets. 
The defined benefit obligation is calculated annually by independent actuaries 
using the projected unit credit method. The present value of the defined benefit 
obligation is determined by discounting the estimated future cash outflows using 
interest rates of high-quality corporate bonds that are denominated in the 
currency in which the benefits will be paid, and that have terms to maturity 
approximating to the terms of the related pension obligation.

The current service cost of the defined benefit scheme, recognised in the 
Consolidated Income Statement in employee benefit expense, reflects the 
increase in the defined benefit obligation resulting from employee service 
in the current period, benefit changes, curtailments and settlements.

Past-service costs are recognised immediately in the Consolidated 
Income Statement.

The net interest cost is calculated by applying the discount rate to the net 
balance of the defined benefit obligation and the fair value of scheme assets. 
This cost is included in employee benefit expense in the Consolidated 
Income Statement. 

Actuarial gains and losses arising from experience adjustments and changes in 
actuarial assumptions are charged or credited in other comprehensive income 
in the period in which they arise.

For defined contribution plans, the Group pays contributions to publicly or 
privately administered pension insurance plans on a mandatory, contractual  
or voluntary basis. The Group has no further payment obligations once the 
contributions have been paid. The contributions are recognised as an employee 
benefit expense when they are due.

Financial instruments – initial recognition and subsequent measurement
A financial instrument is any contract that gives rise to a financial asset in one 
entity and a financial liability or equity instrument in another entity.

The Group does not hold any derivative instruments in either the current or 
prior period. 

Financial assets
Initial recognition and measurement
Financial assets are classified at initial recognition, and subsequently measured at 
amortised cost, Fair Value through Other Comprehensive Income (FVOCI) or Fair 
Value through Profit or Loss (FVPL). The classification is based on two criteria:

 – the Group’s business model for managing the assets; and

 – whether the instruments’ contractual cash flows represent ‘Solely Payments of 
Principal and Interest’ on the principal amount outstanding (the ‘SPPI criterion’)

A summary of the Group’s financial assets is as follows:

Financial assets

Classif ication under IFRS 9

Trade and other receivables (excluding 
prepayments)
Cash and short term deposits

Amortised cost – held to collect as 
business model and SPPI met
Amortised cost

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDUnder IFRS 9 the Group initially measures a financial asset at its fair value plus 
directly attributable transaction costs, unless the asset is classified as FVPL. 
Transactional costs of financial assets carried at FVPL are expensed in the 
Income Statement.

Subsequent measurement
Financial assets at amortised cost are subsequently measured at amortised cost 
using the effective interest rate (EIR) method. The amortised cost is reduced by 
impairment losses. Interest income, impairment or gain or loss on derecognition 
are recognised in profit or loss.

Derecognition
A financial asset is derecognised primarily when:

 – the rights to receive cash flows from the asset have expired; or

 – the Group has transferred its rights to receive cash flows from the asset  

or has assumed an obligation to pay the received cash flows in full without 
material delay to a third party under a ‘pass-through’ arrangement; and either 
a) the Group has transferred substantially all the risks and rewards of the 
asset, or b) the Group has neither transferred nor retained substantially all  
the risks and rewards of the asset, but has transferred control of the asset.

Impairment 
The Group recognises an allowance for expected credit losses (ECLs) for all 
debt instruments not held at FVPL. The most significant financial assets of the 
Group are its trade receivables. ECLs are calculated in accordance with the 
accounting policies set out above. 

The Group has classified its financial liabilities as follows:

Financial liabilities

Classif ication under IFRS 9

Interest-bearing loans and borrowings
Amortised cost
Trade and other payables (excluding accrued income) Amortised cost

All financial liabilities are recognised initially at fair value and, in the case of loans 
and borrowings and payables, net of directly attributable transaction costs.

Subsequent measurement
A summary of the subsequent measurement of financial liabilities is set out 
below:

Financial liabilities at FVPL

Interest-bearing loans and borrowings
Trade and other payables (excluding 
accrued income)

Subsequently measured at fair value. 
Gains and losses are recognised in the 
Income Statement 
Subsequently measured at amortised 
cost using the effective interest rated 
(‘EIR’) method. The EIR amortisation is 
included in finance costs in the Income 
Statement
Subsequently measured at amortised 
cost 

Derecognition
A financial liability is derecognised when the obligation under the liability is 
discharged, cancelled or expires. When an existing financial liability is replaced 
by another from the same lender on substantially different terms, or the terms 
of an existing liability are substantially modified, such an exchange or 
modification is treated as the derecognition of the original liability and the 
recognition of a new liability. The difference in the respective carrying amounts 
is recognised in the Income Statement.

Offsetting of financial instruments
Financial assets and financial liabilities are offset and the net amount is reported 
in the Balance Sheet if there is a currently enforceable legal right to offset the 
recognised amounts and there is an intention and ability to settle on a net basis, 
to realise the assets and settle the liabilities simultaneously.

N E W S TA N DA R D S ,  A M E N D M E N T S  A N D I N T E R P R E TAT I O N S 
The Group has adopted IFRS 16 ‘Leases’ from the start of the Group’s financial 
period, 29 April 2019. A number of other new standards are effective from 
29 April 2019, including IFRIC 23 ‘Uncertainty over income tax treatments’, 
but they do not have a material effect on the Group’s financial statements. 

IFRS 16 ‘Leases’ specifies how to recognise, measure, present and disclose 
leases and replaces IAS 17 ‘Leases’ and IFRIC 4 ‘Determining whether an 
arrangement contains a lease’. The Group adopted IFRS 16 from 29 April 2019 
using a modified retrospective transition approach, under which the cumulative 
effect of initial application is recognised in retained earnings at 29 April 2019. 
The comparative information presented for the year ended 28 April 2019 has 
not been restated and therefore continues to be shown under IAS 17. For all 
periods prior to 29 April 2019, the Group classified the majority of its property 
leases as operating leases under IAS 17. Operating lease rental payments were 
recognised as an expense in the Income Statement on a straight-line basis over 
the lease term. 

IFRS 16 ‘Leases’, applicable from 29 April 2019
The main impact of IFRS 16 for the Group is the recognition of right-of-use 
assets and lease liabilities for those leases previously classified as operating 
leases. Right-of-use assets have been recognised on the Balance Sheet 
representing the economic benefits of the Group’s right to use the underlying 
leased assets. The impact upon the Income Statement will be to derecognise 
operating lease costs and to recognise depreciation of the right-of use assets 
and interest costs on the lease liabilities. The Group’s activities as a lessor are 
not material and therefore the Group has not recognised any changes to lessor 
accounting as a result of the transition to IFRS 16.

The Group’s lease portfolio is principally comprised of property leases in 
relation to Watches of Switzerland, Mappin & Webb, Goldsmiths and Mayors 
stores, mono-brand boutiques and central offices. The leases typically run for 
terms between five and 20 years and may include break clauses or options to 
renew beyond the non-cancellable periods. The majority of the Group’s lease 
payments are subject to market review, usually every five years, with a number 
of leases which have annual increases dependent on economic indices. Some 
lease agreements include rental payments which are contingent on the turnover 
of the property to which it relates. These payments are excluded from the 
calculation of the lease liabilities under IFRS 16. 

Definition of a lease
Previously, the Group determined at contract inception whether an 
arrangement was or contained a lease under IFRIC 4 ‘Determining whether  
an arrangement contains a lease’. Under IAS 17 ‘Leases’, classification of leases 
between operating or finance leases was determined based on an assessment 
of whether the lease transferred substantially all of the risks and rewards of 
ownership.

The Group now assesses whether a contract is or contains a lease based on the 
new definition of a lease. Under IFRS 16, a contract is, or contains, a lease if the 
contract conveys a right to control the use of an identified asset for a period of 
time in exchange for consideration. 

On transition to IFRS 16, the Group did not elect to apply the practical 
expedient to grandfather the assessment of which contracts are leases. As such, 
on transition the Group has assessed on a lease by lease basis whether they 
meet the criteria as set out under IFRS 16. As part of the exercise, a number of 
properties have been identified as not meeting the criteria set out and as such 
will continue to be accounted for on a straight-line basis. This is considered a 
significant judgement as disclosed below. A reconciliation from operating lease 
commitments to the lease liability presented under IFRS 16 has been formed 
within this note.

At inception or on reassessment of a contract that contains a lease component, 
the Group allocates the consideration in the contract to each lease and 
non-lease component on the basis of their relative stand-alone prices.

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS1.  AC C O U N T I N G P O L I C I E S  (C O N T I N U E D)
New standards, amendments and interpretations (continued)
IFRS 16 ‘Leases’, applicable from 29 April 2019 (continued)
Accounting policy – applicable from 29 April 2019
Lease liability – initial recognition
Under IFRS 16, the Group recognises right-of-use assets and lease liabilities at 
the lease commencement date. The lease liabilities are initially measured at the 
present value of the lease payments that are not yet paid at the commencement 
date, less any incentives receivable, discounted using the determined 
incremental borrowing rate applicable to the lease.

Lease payments in the measurement of the lease liability comprise:

 – Fixed lease payments (including in-substance fixed payments), less any  

lease incentives;

 – Variable lease payments such as those that depend on an index or rate (such as 
RPI), initially measured using the index or rate at the commencement date; and

 – Penalty payments for terminating the lease, if the lease term reflects the 

exercise of an option to terminate the lease.

Lease liability – subsequent measurement
Lease liabilities are subsequently measured at amortised cost and are increased 
to reflect interest on the lease liability (using the effective interest method) and 
decreased by the lease payments made. 

Lease liability – remeasurement
Lease liabilities are remeasured when there is a change in future lease payments 
arising from a change in an index or market rental review, a change in the 
estimate of the amount expected to be payable under a residual value 
guarantee, or as appropriate, changes in the assessment of whether a renewal 
option is reasonably certain to be exercised or a break clause is reasonably 
certain to be exercised. 

When the lease liability is remeasured, an equivalent adjustment is made to the 
right-of-use asset, unless its carrying amount is reduced to £nil, in which case 
any remaining amount is recognised in profit or loss. 

The Group has applied judgement to determine the lease term for those 
lease contracts that include a renewal or break option. The assessment of 
whether the Group is reasonably certain to exercise a renewal option or 
reasonably certain not to exercise a break option significantly impacts the value 
of lease liabilities and right-of-use assets recognised on the Balance Sheet and 
Income Statement. 

Right-of-use assets – initial recognition 
Right-of-use assets are initially measured at cost, which is an amount equal to 
the corresponding lease liabilities adjusted for any lease payments made at or 
before the commencement date, less any lease incentives received. The Group 
has elected to apply the exemption for short term leases (leases with a term of 
less than one year) and low value assets under IFRS 16, as such not recognising  
a right-of-use asset and lease liability on the Balance Sheet, but recognising lease 
payments associated with those leases as an expense on a straight-line basis 
over the lease term. 

Where the Group has an obligation for costs to restore the underlying asset 
to the condition required by the terms and conditions of the lease, a provision 
is recognised and measured under IAS 37 ‘Provisions, contingent liabilities 
and contingent assets’. The estimated costs are included in the related 
right-of-use asset.

Right-of-use assets – subsequent measurement
Right-of-use assets are subsequently measured at cost less any accumulated 
depreciation and impairment losses, adjusted for certain remeasurements of  
the lease liabilities. Depreciation is calculated on a straight-line basis over the 
expected useful economic life of a lease which is taken as the lease term.

Transition
Leases previously classified as financing leases
The Group did not change the initial carrying amounts of recognised assets  
and liabilities at the date of initial application for leases previously classified as 
finance leases (i.e., the right-of-use assets and lease liabilities equal the lease 
assets and liabilities recognised under IAS 17). The requirements of IFRS 16 
were applied to these leases from 1 January 2019.

Leases previously classified as operating leases
The Group recognised right-of-use assets and lease liabilities for those leases 
previously classified as operating leases, except for short-term leases and leases 
of low-value assets. The Group has applied the modified retrospective 
approach and recognised the lease liability on transition as the present value of 
the remaining lease payments, discounted using the incremental borrowing rate 
at the date of initial application, 29 April 2019.

When measuring lease liabilities on transition to IFRS 16, the Group discounted 
lease payments using its incremental borrowing rate at 29 April 2019. The 
Incremental Borrowing Rate (IBR) applied to each lease was determined by 
taking into account the risk free rate, adjusted for factors such as country risk 
and the credit rating linked to the underlying lease agreement. The weighted 
average IBR applied by the Group at the date of initial application was 4.73% 
with individual leases ranged from 3.13% to 5.92%.

The Group has chosen on a lease-by-lease basis to measure the right-of-use 
asset as either:

 – The carrying amount as if IFRS 16 had been applied since the commencement 
date, but discounting using the incremental borrowing rate at the date of initial 
application. The Group has applied this to a small number of property leases 
where it was possible to ascertain sufficient historical data; or

 – An amount equal to the lease liability, adjusted by the amount of any prepaid 
or accrued lease payments relating to that lease recognised in the Balance 
Sheet immediately before the date of initial application. The Group has 
applied this methodology to the majority of its property leases and all its 
other leases.

The Group has not restated comparatives and the cumulative effect of 
£20,336,000 of initially applying IFRS 16 was recognised as an adjustment  
to the opening balance of retained earnings.

Exemptions and practical expedients on transition to IFRS 16
The Group has elected to apply the following:

 – To exclude long term leases with less than one year remaining at the date of 

initial application;

 – To exclude initial direct costs from the measurement of the right-of-use assets 

on transition; and

 – To apply hindsight, where appropriate, for instance in determining the lease term.

Initial direct costs (lease acquisition costs), incurred subsequently to the initial 
date of application, have been included within the right-of-use asset. 

132  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
The opening Balance Sheet position as at 29 April 2019 has been restated on transition to IFRS 16. The Group recognised additional right-of-use assets, lease 
liabilities and deferred tax assets as well as a reduction in prepayments, provisions and liabilities, recognising the difference in retained earnings. The impact on 
transition is summarised below. Prior periods have not been restated.

ASSETS

NON-CURRENT ASSETS
Goodwill
Intangible assets (i)
Property, plant and equipment (ii)
Right-of-use assets
Deferred tax (iii)
Trade and other receivables

CURRENT ASSETS
Inventories
Trade and other receivables (iv)
Cash and cash equivalents

Total assets

LIABILITIES

CURRENT LIABILITIES
Trade and other payables (v)
Lease liabilities
Current tax liabilities
Borrowings (i)
Provisions (vi)

NON-CURRENT LIABILITIES
Trade and other payables (v)
Lease liabilities
Borrowings
Post-employment benefit obligations
Provisions (vi)

Total liabilities
Net assets

EQUIT Y

Share capital
Retained earnings
Foreign exchange reserve 
Total equity

(i)  In respect of transfer of former finance leases. 

(ii) In respect of the date of initial application impairment review.

(iii) Deferred tax recognised on transition to IFRS 16.

(iv) Mainly in respect of prepaid rent.

(v) Mainly in respect of lease incentive creditors. 

(vi) Mainly in respect of onerous lease provisions.

28 April 2019
IAS 17
£’000

IFRS 16 
adjustments
£’000

29 April 2019
IFRS 16
£’000

109,666
18,063
101,268 
–
8,727
4,544
242,268

200,271
35,638
34,538
270,447
512,715

(137,344)
–
(2,759)
(27,213)
(3,312)
(170,628)

(20,318)
–
(239,884)
(3,051)
(2,275)
(265,528)
(436,156)
76,559

66
75,695
798
76,559

–
(277)
(1,586)
244,989
3,447
–
246,573

–
(5,521)
–
(5,521)
241,052

2,017
(45,992)
–
110
2,151
(41,714)

16,597
(238,546)
–
–
2,275
(219,674)
(261,388)
(20,336)

–
(20,336)
–
(20,336)

109,666
17,786
99,682
244,989
12,174
4,544
488,841

200,271
30,117
34,538
264,926
753,767

(135,327)
(45,992)
(2,759)
(27,103)
(1,161)
(212,342)

(3,721)
(238,546)
(239,884)
(3,051)
–
(485,202)
(697,544)
56,223

66
55,359
798
56,223

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS1.  AC C O U N T I N G P O L I C I E S  (C O N T I N U E D)
New standards, amendments and interpretations (continued)
IFRS 16 ‘Leases’, applicable from 29 April 2019 (continued)
A reconciliation from the commitments under non-cancellable operating leases as at 28 April 2019, as presented within the Group’s Annual Report and Accounts 
for the 52 weeks to 28 April 2019, to the lease liabilities recognised as at the date of initial application, 29 April 2019, is presented below:

Commitments under non-cancellable operating leases as at 28 April 2019
Contracts not in scope of IFRS 16 (i)
Effect of discounting (ii)
Long term leases expiring before 26 April 2020 (iii)
Lease extension options (iv)
Leases identified under IFRS 16 not identified under IAS 17
Leases previously accounted for as finance leases
Other
Lease liabilities recognised at 29 April 2019

29 April 2019 
£’000
322,463

(21,176)
(57,260)
(926)
39,945
1,236
110
146
284,538

(i)   Contracts that were considered to be leases under IAS 17 which do not meet the definition under IFRS 16, principally because the supplier is considered to have substantive substitution rights over the 

associated assets.

(ii)  The previously disclosed lease commitments were undiscounted, whilst the IFRS 16 obligations have been discounted based on an applicable incremental borrowing rate depending on the location of the asset 

and lease term.

(iii)  The Group has applied the practical expedient to classify leases for which the lease term ends within 12 months of the date of initial application of IFRS 16 as short term leases. The Group has also applied the 

recognition exception for short term leases.

(iv)  Previously, lease commitments only included non-cancellable periods in the lease agreements. Under IFRS 16, the lease term includes periods covered by options to break the lease where the Group is 

reasonably certain that such options will not be exercised.

Impact for the period
The impact on the Income Statement was as follows:

Revenue

Cost of sales
Gross profit

Impairment of assets
Administrative expenses
Loss on disposal of property, plant and equipment
Operating profit

Finance costs
Finance income
Net finance cost

Profit before taxation

Taxation
Profit for the financial period

Earnings per share 
Basic and diluted

52 week period ended 26 April 2020

Impact of IFRS 16
£’000

–

15,413
15,413

(2,333)
292
658
14,030

(11,786)
–
(11,786)

2,244

268
2,512

Presented under IAS 17
£’000
810,512

(736,277)
74,235

(7,056)
(29,142)
(3,781)
34,256

(36,293)
1,280
(35,013)

(757)

(1,248)
(2,005)

(0.9)p

Presented under IFRS 16
£’000
810,512

(720,864)
89,648

(9,389)
(28,850)
(3,123)
48,286

(48,079)
1,280
(46,799)

1,487

(980)
507

0.2p

134  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDImpact on closing Balance Sheet

ASSETS

NON-CURRENT ASSETS
Goodwill
Intangible assets (i)
Property, plant and equipment (ii)
Right-of-use assets
Deferred tax (iii)
Trade and other receivables

CURRENT ASSETS
Inventories
Current tax asset
Government grants
Trade and other receivables (iv)
Cash and cash equivalents

Total assets

LIABILITIES

CURRENT LIABILITIES
Trade and other payables (v)
Lease liabilities
Government grants
Borrowings (i)
Provisions (vi)
Provisions (vi)

NON-CURRENT LIABILITIES
Trade and other payables (v)
Lease liabilities
Borrowings
Post-employment benefit obligations
Provisions (vi)

Total liabilities
Net assets

EQUIT Y

Share capital
Share premium
Merger reserve
Retained earnings
Foreign exchange reserve
Total equity

(i)  In respect of transfer of former finance leases. 

(ii) In respect of the date of initial application impairment review.

(iii) Deferred tax recognised on transition to IFRS 16.

(iv) Mainly in respect of prepaid rent.

(v) Mainly in respect of lease incentive creditors.

(vi) Mainly in respect of onerous lease provisions.

26 April 2020
IAS 17
£’000

Impact of 
IFRS 16
£’000

26 April 2020
IFRS 16
£’000

136,557
17,934
99,758
–
8,535
1,325
264,109

243,495
3,659
2,575
8,952
72,927
331,608
595,717

(142,421)
–
(1,186)
(82,678)
(3,042)
(229,327)

(21,739)
–
(117,072)
(2,714)
(7,409)
(148,934)
(378,261)
217,456

2,993
147,122
(2,209)
65,262
4,288
217,456

–
(208)
1,632
251,642
3,729
–
256,795

–
–
–
(723)
–
(723)
256,072

6,364
(46,205)
–
29
2,278
(37,534)

19,103
(261,753)
–
–
6,197
(236,453)
(273,987)
(17,915)

–
–
–
(17,824)
(91)
(17,915)

136,557
17,726
101,390
251,642
12,264
1,325
520,904

243,495
3,659
2,575
8,229
72,927
330,885
851,789

(136,057)
(46,205)
(1,186)
(82,649)
(764)
(266,861)

(2,636)
(261,753)
(117,072)
(2,714)
(1,212)
(385,387)
(652,248)
199,541

2,993
147,122
(2,209)
47,438
4,197
199,541

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS1.  AC C O U N T I N G P O L I C I E S  (C O N T I N U E D)
New standards, amendments and interpretations (continued)
IFRS 16 ‘Leases’, applicable from 29 April 2019 (continued)
Significant areas of judgement and estimation (IFRS 16)
The application of IFRS 16 requires significant estimation and judgement, particularly around the calculation of the incremental borrowing rate and determining  
the lease term when there are options to extend or terminate early. Each of these have been determined on a lease-by-lease basis on transition. High levels of 
judgement are also involved in determining whether leases contain ‘substantive substitution rights’ and therefore whether they meet the definition of a lease under 
IFRS 16. See below for full disclosure of all the major sources of estimation uncertainty and judgement applicable to the Group.

Other new standards, amendments and interpretations
The following standards, amendments and interpretations were applicable for the period beginning 29 April 2019 and were adopted by the Group for the year 
ended 26 April 2020. They have not had a significant impact on the Group’s profit for the year, equity or disclosures:

 – Amendments to IFRS 9 ‘Prepayment features with negative compensation’

 – IFRIC 23 ‘Uncertainty over income tax treatments’

 – Amendments to IAS 28 ‘Long term interests in associates and joint ventures’

 – Amendments to IAS 19 ‘Plan amendment, curtailment or settlement’

 – Annual Improvements to IFRS Standards 2015-2017 Cycle

The following are new accounting standards and amendments to existing standards that have been published and are applicable for the Group’s accounting periods 
beginning 27 April 2020 onwards, which the Group has not adopted early:

 – Amendments to References to the Conceptual Framework in IFRS Standards

 – Amendments to IFRS 3 ‘Business combinations’

 – Amendments to IAS 1 and IAS 8 – Definition of material

 – Amendments to IFRS 9, IAS 39 and IFRS 7 – Interest rate benchmark reform

The adoption of these standards and amendments is not expected to have a material impact on the Group’s Consolidated Financial Statements.

The Group is also currently assessing the impact of the following new standard, which has been issued and is awaiting endorsement by the European Union:

 – IFRS 17 ‘Insurance Contracts’ (applicable for the period beginning 31 January 2021)

Major sources of estimation uncertainty and judgement
The preparation of consolidated financial information requires the Group to make estimates and assumptions that affect the application of policies and reported 
amounts. Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that 
are reasonable under the circumstances. Actual results may differ from these estimates.

Significant estimates
Estimates and underlying assumptions are reviewed by management on an ongoing basis, with revisions recognised in the period in which the estimates are revised 
and in any future period affected. The areas involving significant risk resulting in a material adjustment to the carrying amounts of assets and liabilities within the 
next financial period are as follows:

Post-employment benefit obligations
The Group’s accounting policy for the defined benefit pension scheme requires management to make judgements as to the nature of benefits provided by each 
scheme and thereby determine the classification of each scheme. For the defined benefit scheme, management is required to make annual estimates and 
assumptions about future returns on classes of scheme assets, future remuneration changes, employee attrition rates, administration costs, changes in benefits, 
inflation rates, life expectancy and expected remaining periods of service of employees and the determination of the pension cost and defined benefit obligation  
of the Group’s defined benefit pension scheme depends on the selection of these assumptions. Differences arising from actual experiences or future changes in 
assumptions will be reflected in subsequent periods. Sensitivity of the Group’s defined benefit scheme to movements in key assumptions is set out in note 20.

Net realisable value of inventories
Inventories are stated at the lower of cost and net realisable value, on a weighted average cost basis. Provisions are recognised where the net realisable value is 
assessed to be lower than cost. The calculation of this provision requires estimation of the eventual sales price and sell-through of goods to customers in the future. 
A 20% reduction in the store sell-through of slow moving stock would impact the net realisable value by c.£3,100,000. 

Impairment of property, plant and equipment and right-of-use assets
Property, plant and equipment and right-of-use assets are reviewed for impairment if events or changes in circumstances indicate that the carrying amount may not 
be recoverable. For the impairment test, the value in use method requires the Group to determine appropriate assumptions (which are sources of estimation 
uncertainty) in relation to the cash flow projections over the three-year strategic plan period, the long term growth rate to be applied beyond this three-year 
period and the risk-adjusted pre-tax discount rate used to discount those cash flows. The key assumptions relate to sales growth rates and discount rates used 
to discount the cash flows. Store related property, plant and equipment and right-of-use assets are tested for impairment at a store-by-store level, including an 
allocation of overheads related to store operations. Sensitivity of the key assumptions in relation to impairment are included in note 12. 

136  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
Significant judgements
The following are the critical judgements, apart from those involving estimations, that the Directors have made in the process of applying the Group’s accounting 
policies and that have the most significant effect on the amounts recognised in the financial statements:

Classification of exceptional items and presentation of non-GAAP measures
The Directors exercise their judgement in the classification of certain items as exceptional and outside of the Group’s underlying results. The determination of 
whether an item should be separately disclosed as an exceptional item, non-underlying or non-trading requires judgement on its materiality, nature and incidence, 
as well as whether it provides clarity on the Group’s underlying trading performance. In exercising this judgement, the Directors take appropriate regard of IAS 1 
‘Presentation of financial statements’ as well as guidance from the Financial Reporting Council and the European Securities Market Authority on the reporting of 
exceptional items and APMs. 

The overall goal of the Directors is to present the Group’s underlying performance without distortion from one-off or non-trading events regardless of whether 
they be favourable or unfavourable to the underlying result. Further details on exceptional items are provided in note 4.

Lease term (IFRS 16)
IFRS 16 defines the lease term as the non-cancellable period of a lease together with the options to extend or terminate a lease, if the lessee were reasonably 
certain to exercise that option. 

Where a lease includes the option for the Group to terminate the lease before the term end, the Group makes a judgement as to whether it is reasonably certain 
that the option will or will not be taken.

On entering into a lease, the Group assesses how reasonably certain it is to exercise these options. The default position is that the Group will determine that the 
lease term is to the end of the lease (i.e. will not include break-clauses or options to extend) unless there is clear evidence to the contrary.

The lease term of each lease is reassessed if there is specific evidence of a change in circumstance such as:

 – A decision has been made by the business to exercise a break or option

 – The trading performance significantly changes

 – Planned future capital expenditure suggests that the option to extend will be taken

Discount rates (IFRS 16)
The discount rate used to calculate the lease liability is the rate implicit in the lease, if it can be readily determined, or the lessee’s incremental borrowing rate if not. 
Management uses the rate implicit in the lease in relation to the Group’s ‘Other’ leases and the lessee’s incremental borrowing rate for all property leases. 

Incremental borrowing rates are determined on entering a lease and depend on the term, country, currency and start date of the lease. The incremental 
borrowing rate used is calculated based on a series of inputs including:

 – the risk-free rate based on country specific swap markets

 – a credit risk adjustment based on country specific corporate indices 

 – a Group specific adjustment to reflect the Group’s specific borrowing conditions

As a result, reflecting the breadth of the Group’s lease portfolio, judgements on the lease terms and the international spread of the portfolio, there are a large 
number of discount rates applied to the leases within the range of 2.58% to 6.33%.

Substantive substitution rights (IFRS 16)
The Group has applied judgement to a number of leases and has judged that they do not meet the definition of a lease under IFRS 16. In these cases, the Group has 
judged that the lessor has a substantive right to substitute the asset and as such, there is no asset identified within the contract. If the Group judges that the lessor 
has the practical ability to substitute, the Group cannot prevent the lessor from proposing the substitution, and the costs of substitution are assessed to be low.  
As a result, the Group does not recognise lease liabilities or right-of-use assets in relation to these leases and continues to account for these on a straight-line basis. 

Other areas of estimation and judgement include estimation around expected supplier incentives receivable from third parties. Estimates are based on underlying 
and forecast sales data to anticipate the level of incentive receivable based on targets to be met in the future. Sensitivities to the assumptions for this are not 
expected to result in a material change in the carrying amount. The amount recognised as a receivable is reviewed regularly and updated to reflect management’s 
latest best estimate. 

137  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS2 .   S E G M E N T R E P O R T I N G
The key Group performance measures are Adjusted Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) and Adjusted Earnings Before Interest 
and Tax (EBIT), both shown pre-exceptional items, as detailed below. The segment reporting is disclosed on a pre-IFRS 16 basis reflecting how results are 
reported to the CODMs and for comparability to the prior period. 

Adjusted EBITDA represents profit for the period before finance costs, finance income, taxation, depreciation, amortisation, exceptional items presented in the 
Group’s Income Statement (consisting of exceptional administrative expenses, exceptional cost of sales and exceptional impairment), professional costs for 
non-trading activities and management fees paid to the Group’s ultimate controlling party.

The segment reporting adopted for the 52 week period ended 26 April 2020 has been changed to show the new Group’s Key Performance Indicator (KPI) of 
Adjusted EBIT pre-exceptional items, as this KPI is linked to executive remuneration for the 52 weeks ended 26 April 2020. This presentation reflects the reporting 
to the CODMs and the Board. 

52 week period ended 26 April 2020

Revenue

Net margin
Less:
Store costs
Overheads
Store opening and closing costs
Intra-group management charge

Adjusted EBITDA

Depreciation, amortisation, impairment and loss on 
disposal of assets 

Segment profit*

Exceptional cost of sales – pre-IFRS 16 (note 4)
Exceptional impairment of assets –  
pre-IFRS 16 (note 4)
Exceptional administrative costs (note 4)
Exceptional finance costs (note 4)
Net other finance costs
IFRS 16 adjustments

Profit before taxation for the financial period for 
continuing operations

UK
£’000 

585,473

221,328

(126,373)
(34,175)
(2,185)
3,607

62,202

(16,186)

46,016

US 
£’000 

225,039

83,378

(51,821)
(10,405)
(1,635)
(3,607)

15,910

(6,041)

9,869

Total continuing operations 
£’000
810,512

304,706

(178,194)
(44,580)
(3,820)
–

78,112

(22,227)

55,885

(6,243)

(7,056)
(8,330)
(28,490)
(6,523)
2,244

1,487

*  Segment profit is defined as being Earnings Before Interest, Tax, exceptional items and IFRS 16 adjustments (Adjusted EBIT).

138  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDRevenue

Net margin
Less:
Store costs
Overheads
Store opening and closing costs
Other non-underlying costs
Intra-group management charge

Adjusted EBITDA

Depreciation, amortisation, impairment and loss on 
disposal of assets 
Other non-trading fees (i)

Segment profit*

Exceptional administrative costs (note 4)
Net other finance costs

Profit before taxation for the financial period for 
continuing operations

UK
£’000 

588,224

220,047

(127,922)
(30,507)
(1,805)
(1,490)
1,885

60,208

(12,526)
(942)

46,740

52 week period ended 28 April 2019

US 
£’000 

185,294

70,195

(44,529)
(9,136)
(5,655)
(437)
(1,885)

8,553

(3,217)
(241)

5,095

Total continuing operations 
£’000
773,518

290,242

(172,451)
(39,643)
(7,460)
(1,927)
–

68,761

(15,743)
(1,183)

51,835

(6,350)
(25,365)

20,120

(i)   Other non-trading fees relates principally to legacy share-based payment charges and non-recurring professional and legal fees and management fees paid to the Group’s former ultimate parent company. 

Non-trading fees are not adjusted from segment profit for the financial year 26 April 2020 onwards.

Entity-wide revenue disclosures

UK

Luxury watches
Luxury jewellery
Fashion & classic (incl. jewellery)
Other
Total

US

Luxury watches
Luxury jewellery
Fashion & classic (incl. jewellery)
Other
Total

GROUP – CONTINUING OPER ATIONS

Luxury watches
Luxury jewellery
Fashion & classic (incl. jewellery)
Other
Total

‘Other’ consists of the sales of gifts, servicing, repairs and insurance. 

Information regarding geographical areas, including revenue from external customers is disclosed above.

No single customer accounted for more than 10% of revenue in any of the financial periods noted above.

139  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

52 week period 
ended 
26 April 2020 
£’000 

52 week period 
ended 
28 April 2019 
£’000

475,870
54,130
29,911
25,562
585,473

203,998
14,967
538
5,536
225,039

679,868
69,097
30,449
31,098
810,512

471,717
55,827
33,614
27,066
588,224

159,729
18,906
953
5,706
185,294

631,446
74,733
34,567
32,772
773,518

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS3 .  R E V E N U E
The Group’s disaggregated revenue recognised under contracts with customers relates to the following categories and operating segments.

UK 
US 
Total

UK 
US
Total – Continuing operations

Sale of goods
£’000

561,175
219,676
780,851

Sale of goods
£’000

564,926
179,692
744,618

52 week period ended 26 April 2020

Rendering of services
£’000

24,298
5,363
29,661

52 week period ended 28 April 2019

Rendering of services
£’000

23,298
5,602
28,900

Total
£’000

585,473
225,039
810,512

Total
£’000

588,224
185,294
773,518

The Group offers customers the option to pay for goods over time via credit agreements provided by third parties. Historically, the costs associated with providing 
this settlement method have been presented within cost of sales. For the current period, these have been re-presented to be shown net against revenue to better 
represent the underlying nature of the transaction. 

The Group sells insurance policies to customers which are underwritten by third parties. Historically, amounts paid to third parties for providing this have been 
shown within cost of sales. For the current period, these have been re-presented to be shown net against revenue to better represent the underlying nature of 
the transaction. 

Previously, revenue and cost of sales were recognised, in relation to the fulfilment of the insurance agreements, as a net balance within administrative expenses. 
For the current period, revenue, cost of sales and administrative expenses have been re-presented to better represent the underlying nature of the transaction.

All re-presentations are not considered to be material and as such the prior period results have not been restated in line with IAS 8 ‘Accounting policies, changes 
in accounting estimates and errors’. This has been further discussed within note 1.

14 0  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED4 . E XC E P T I O N A L   I T E M S
Exceptional items are those that in the judgement of the Directors need to be separately disclosed by virtue of their size, nature or incidence, in order to draw the 
attention of the reader and to show the underlying business performance of the Group. Such items are included within the income statement caption to which 
they relate and are separately disclosed on the face of the Consolidated Income Statement.

Exceptional cost of sales
Expected credit losses (i)
Total exceptional cost of sales

Exceptional impairment of assets
Impairment of property, plant and equipment (ii)
Impairment of right-of-use assets (IFRS 16) (ii)
Total exceptional impairment of assets

Exceptional administrative expenses
Professional and legal expenses on business combinations (iii) 
Guaranteed Minimum Pension (GMP) equalisation (iv)
Revision of estimates of payments to former owners

Exceptional items for Initial Public Offering (v)
Share-based payment in respect of the Chief Executive Officer and legacy arrangements
Bonus paid to employees on IPO
Professional and legal fees
Total exceptional administrative costs

Exceptional finance costs
Early redemption fees (note 7)
Write off capitalised transaction costs on bond redemption (note 7)
Total exceptional finance costs

52 week period 
ended 
26 April 2020 
IFRS 16
£’000

52 week period 
ended 
28 April 2019 
IAS 17
£’000

(695)
(695)

(3,764)
(4,762)
(8,526)

(310)
–
–

(3,314)
(2,071)
(2,635)
(8,330)

(21,738)
(6,752)
(28,490)

–
–

–
–
–

–
(450)
22

–
–
(5,922)
(6,350)

–
–
–

Total exceptional items – Continuing operations

(46,041)

(6,350)

Tax impact of exceptional cost of sales
Tax impact of exceptional impairment of assets
Tax impact of exceptional administrative costs
Tax impact of exceptional finance costs
Tax impact of exceptional items

(i)   Expected credit losses 

180
1,829
1,138
5,200
8,347

–
–
77
–
77

Linked to the exceptional circumstances caused by the global COVID-19 pandemic, the Group has identified an increase in the expected credit losses relating to trade receivables, linked to the financial issues 
which the pandemic has presented to individuals. The Group calculates the allowance for expected credit losses using the simplified approach which estimates the lifetime expected credit losses. Based on the 
Group’s assessment of the future worsening economic environment in the US as a result of COVID-19, the Group has specifically increased the provision against in-house credit debtors by a further £695,000, 
which, when considered with the impairment to property, plant and equipment and right-of-use assets, is considered exceptional by its nature.

(ii)  Impairment of property, plant and equipment and right-of-use assets  

£3,764,000 of the impairment to property, plant and equipment and £4,762,000 of the impairment to right-of-use assets have been classified as exceptional expenses due to the materiality and exceptional 
nature of these impairments. The COVID-19 pandemic and associated lockdown has significantly impacted the profitability of the Group and future economic outlook of the retail industry. The Group reviewed 
the profitability of its store network, taking into account the period of non-essential retail store closures and potential future impact on consumer demand resulting in the impairments to property, plant and 
equipment as well as the right-of-use assets. These stores were impaired to their ‘value in use’ recoverable amount of property, plant and equipment of £101,390,000, and right-of-use assets of £251,642,000 
which is their respective carrying values at the year-end.

(iii)   Professional and legal expenses on business combinations  

Professional and legal expenses on business combinations completed during the periods have been expensed to the Income Statement as an exceptional cost as they are regarded as non-trading, non-underlying 
costs and are considered to be material by nature. 

(iv)   Guaranteed Minimum Pension (GMP) equalisation 

On 1 November 2018, the High Court ruled that companies are required to amend the defined benefit pension obligations in order to equalise the GMP obligation for men and women. As such, during the 
period to 28 April 2019, the Group incurred an additional one-off charge in relation to this ruling. This is regarded as an exceptional expense as it does not form part of the underlying trading costs and is not 
expected to re-occur.

(v)   Exceptional items for Initial Public Offering 

The Group incurred costs in relation to the IPO, which included a one-off discretionary IPO bonus to employees and legal and professional costs. These costs will not re-occur in the future years and are linked to 
a significant one-off transaction (see note 21). Also included in exceptional IPO costs are share-based payments linked to the successful IPO process. £3,041,000 will be incurred in the 53 week period to 2 May 
2021 in relation to these share-based payments. All of these costs are considered exceptional as they are linked to a unique non-recurring event and do not form part of the underlying trading of the Group.

141  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS4 . E XC E P T I O N A L   I T E M S  (C O N T I N U E D)
For internal monitoring purposes, management and the CODMs review the results of the business on a pre-IFRS 16 basis and pre-exceptional basis (as noted 
within the segment reporting in note 2). As such, the following pre-IFRS 16 exceptional costs have been reported on an internal basis:

Total Exceptional cost of sales
Onerous leases (pre-IFRS 16) (vi)
Exceptional cost of sales (pre-IFRS 16)

Total exceptional impairment of assets
Impairment of property, plant and equipment – IFRS 16 impact
Impairment of right-of-use assets – (IFRS 16)
Exceptional impairment of assets (pre-IFRS 16)

Total exceptional administrative costs
Total exceptional finance costs

Total exceptional items – Continuing operations (pre-IFRS 16)

Tax impact of exceptional cost of sales (pre-IFRS 16)
Tax impact of exceptional impairment of assets (pre-IFRS 16)
Tax impact of exceptional administrative costs
Tax impact of exceptional finance costs
Tax impact of exceptional items

(vi)  Onerous leases  

52 week period 
ended 
26 April 2020 
IAS 17
£’000

52 week period 
ended 
28 April 2019 
IAS 17
£’000

(695)
(5,548)
(6,243)

(8,526)
(3,292)
4,762
(7,056)

–
–
–

–
–
–
–

(8,330)
(28,490)

(6,350)
–

(50,119)

(6,350)

1,438
1,512
1,138
5,200
9,288

–
–
77
–
77

On a pre-IFRS 16 basis, the Group has recognised an exceptional expense of £5,548,000 relating to onerous leases linked to the COVID-19 pandemic and associated lockdown which has significantly impacted 
the profitability of the Group and future economic outlook of the retail industry. The Group reviewed the profitability of its store network, taking into account the period of non-essential retail store closures and 
potential future impact on consumer demand resulting in a number of stores being identified as loss making and, as such, an onerous lease provision has been put in place to provide for the future costs of fulfilling 
these contracts.

Exceptional items – Discontinued operations
During the prior period, the Group incurred an impairment on intangible assets and goodwill relating to the businesses carved out of £16,929,000. The impairment 
charge is regarded as a non-trading, non-underlying cost.

142  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED5 . O P E R AT I N G  P R O F I T
Group operating profit for continuing operations is stated after charging the below items:

Depreciation on tangible assets (note 12)
Less depreciation on tangible assets – Discontinued operations
Depreciation on tangible assets – Continuing operations

Amortisation of intangible assets (note 11)
Less amortisation of intangible assets – Discontinued operations
Amortisation of intangible assets – Continuing operations 

Depreciation of right-of-use assets (note 13)

Impairment of property, plant and equipment – exceptional items (note 12)
Impairment of property, plant and equipment (note 12)
Impairment of right-of-use assets – exceptional items (note 13)
Impairment of right-of-use assets (note 13)

Inventory recognised as an expense – Continuing operations
Write down of inventories to net realisable value – Continuing operations
Impairment loss on trade receivables – Continuing operations

FEES PAYABLE TO THE GROUP ’S AUDITOR AND ITS ASSOCIATES IN RESPEC T OF:
Audit of these financial statements
Audit of the financial statements of subsidiaries of the Company
Other assurance related services (i)
Other tax services

(i)  Other assurance related services in the prior period were in relation to reporting accountant services for the premium listing on the London Stock Exchange.

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019
£’000

15,575
–
15,575

2,394
–
2,394

36,112

3,764
227
4,762
636

512,419
2,354
4,147

370
45
52
–
467

12,026
(199)
11,827

4,246
(1,654)
2,592

–

–
–
–
–

487,162
537
1,017

5
306
652
357
1,320

143  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS6 .   E M P L OY E E S  A N D D I R E C TO R S
Staff costs for continuing operations recognised in operating profit for the Group during the period:

Wages and salaries
Social security costs 
Share-based payments (note 22)
Pensions costs – defined contribution plans (note 20) 
Pensions costs – defined benefit scheme (note 20) 
Total – Continuing operations

* 

Includes £450,000 of exceptional costs in relation to GMP equalisation.

Average number of people (including Executive Directors) employed for continuing operations:

Retail staff 
Services staff 
Administrative staff
Total – Continuing operations

Average Full Time Equivalents (‘FTE’) (including Executive Directors) employed for continuing operations:

Retail staff
Services staff
Administrative staff
Total – Continuing operations

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019
£’000

71,828
6,536
3,196
1,779
146
83,485

69,978
5,728
375
1,436
575*
78,092

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019
£’000

1,592
68
534
2,194

1,522
51
523
2,096

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019
£’000

1,392
66
505
1,963

1,313
51
496
1,860

For the 52 week period ended 26 April, the Group has redefined key management personnel to be the Executive Directors of the Company. Further disclosure of 
the amounts paid to key management is included within note 24. 

14 4  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED7. F I N A N C E C O S T S

FINANCE COSTS

Interest payable on long term borrowings
Interest payable on short term borrowings
Amortisation and write off of issue costs
Other interest payable
Unwinding of discount on deferred consideration
Interest on lease liabilities (note 13)
Loss on repurchase of listed bonds
Unwinding of discount on provisions (note 18)
Net foreign exchange loss on financing activities
Net interest expense on net defined benefit liabilities (note 20)

EXCEPTIONAL FINANCE COSTS

Early redemption fees
Write off of capitalised transaction costs on bond redemption

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019
£’000

5,373
1,350
814
10
190
11,782
–
–
–
70
19,589

21,738
6,752
28,490

22,443
681
2,302
108
239
–
198
84
327
31
26,413

–
–
–

Total finance costs – Continuing operations

48,079

26,413

On 18 April 2018, Jewel UK Bondco PLC, a subsidiary of Jewel UK Midco Limited, issued a listed bond note on The International Stock Exchange for a principal 
value of £265,000,000. Interest was payable at 8.5% with the notes maturing in 2023. 

During the period to 28 April 2019, the Group repurchased the principal value of £17,076,000 of the listed bond note. Fees on early repayment of the listed bond 
of £198,000 were recognised within Finance costs.

On 4 June 2019, the Company initially drew down the term loan on a new facility consisting of a term loan for £120,000,000 and a revolving credit facility of 
£50,000,000. Interest is currently charged at LIBOR plus 2.00% on the term loan and LIBOR plus 1.75% on the revolving credit facility. The margin on the term 
loan ranges from 1.75% to 2.80% and the revolving credit facility ranges from 1.50% to 2.55% based on the leverage of the Group. The term loan facility expires on 
4 June 2024. The term loan facility is unsecured and is cross guaranteed by subsidiary entities.

On 4 June 2019, Jewel UK Bondco PLC repaid the outstanding principal of £247,924,000, accumulated associated interest of £8,229,000 and early redemption 
premiums of £21,738,000 in relation to the listed bond notes. The early redemption premium has been treated as an exceptional expense in the financial period 
ending 26 April 2020.

145  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS8 .  F I N A N C E I N C O M E

Interest receivable from related undertakings
Interest income on trade receivables
Net foreign exchange gain on financing activities
Other interest receivable
Total

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019
£’000

79
388
617
196
1,280

422
531
–
95
1,048

9.  TA X AT I O N
Tax charge for the period
The tax charge for the period is shown below. Tax is made up of current and deferred tax. Current tax is the amount payable on the taxable income in the period 
and any adjustments to tax payable in previous periods. 

Current tax:
Current UK tax on profits for the period
Current overseas tax on profits for the period
Adjustments in respect of prior periods
Total current tax

Deferred tax:
Origination and reversal of temporary differences
Impact of change in tax rate
Adjustments in respect of prior periods
Total deferred tax
Tax expense reported in the Income Statement –  
Continuing operations

Factors affecting the tax charge in the period
The tax rate for the current period varied from the standard rate of corporation tax in the UK due to the following factors:

Profit before taxation from continuing operations

Notional taxation at standard UK corporation  
tax rate of 19%

Non-deductible expenses
Other differences
Overseas tax differentials
Effect of rate change
Adjustments in respect of prior periods
Tax expense reported in the Income Statement 
– Continuing operations

52 week period ended 26 April 2020

Underlying operations 
IFRS 16
£’000

47,528

Exceptional items 
IFRS 16
£’000

(46,041)

9,030

1,026
(491)
690
(828)
(100)

9,327

(8,748)

651
167
(417)
–
–

(8,347)

52 week period 
ended 
26 April 2020 
IFRS 16
£’000

52 week period 
ended 
28 April 2019 
IAS 17
£’000

1,803
323
(1,569)
557

(218)
(828)
1,469
423

980

5,087
80
(118)
5,049

846
(34)
360
1,172

6,221

Total 
IFRS 16
£’000

1,487

282

1,677
(324)
273
(828)
(100)

980

14 6  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDProfit before taxation from continuing operations

Notional taxation at standard UK corporation  
tax rate of 19%

Non-deductible expenses
Depreciation and amortisation on non-qualifying assets
Group relief
Impact of change in tax rates
Other
Adjustments in respect of prior periods
Tax expense reported in the Income Statement 
– Continuing operations

Underlying operations 
IAS 17
£’000

26,470

5,029

250
578
165
(34)
68
242

6,298

52 week period ended 28 April 2019

Exceptional items 
IAS 17
£’000

(6,350)

(1,206)

1,129
–
–
–
–
–

(77)

Total 
IAS 17
£’000

20,120

3,823

1,379
578
165
(34)
68
242

6,221

During the period ended 26 April 2020, the Group received corporation tax group relief of £nil (2019: received £408,000 (£77,000 net)) relating to the tax 
position of the Jewel UK Topco Limited group, a related party.

Tax recognised in other comprehensive income 
In addition to the amount charged to the Income Statement, tax movements recognised in other comprehensive income were as follows:

Current tax:
Foreign exchange difference on translation of foreign operations

Deferred tax:
Foreign exchange difference on translation of foreign operations
Pension benefit obligation
Tax charge in other comprehensive income 

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019
£’000

(127)

832

372
(29)
216

–
(273)
559

Deferred tax
Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences that arise when the carrying value of assets and 
liabilities differ between accounting and tax treatments. Deferred tax assets represent the amounts of income taxes recoverable in the future in respect of those 
differences, while deferred tax liabilities represent the amounts of income taxes payable in the future in respect of those differences. 

The deferred tax asset is made up of:

Accelerated capital allowances
Unused interest
Pension benefit obligations
Unused tax losses
Deferred tax on leases (IFRS 16)
Other temporary difference

2020
IFRS 16
£’000

(5,332)
4,252
516
8,419
3,729
680
12,264

2019
IAS 17
£’000

(4,240)
4,707
519
8,641
–
(900)
8,727

147  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS9. TA X AT I O N  (C O N T I N U E D)
The deferred tax movement in the period is as follows:

Balance at the beginning of the period – Continuing operations

Impact of change in accounting policy (IFRS 16)
Adjusted balance at the beginning of the period –  
Continuing operations

Arising on business combinations
Recognised in the Income Statement:
Accelerated capital allowances
Arising on business combinations
Pension benefit obligations
Unused tax losses
Deferred tax on leases (IFRS 16)
Other temporary differences

Recognised in other comprehensive income:

Pension benefit obligations
Foreign exchange differences
At the end of the period

2020
IFRS 16
£’000
8,727

3,447

12,174

112

(1,061)
15
(32)
(431)
268
818

29
372
12,264

2019
IAS 17
£’000
9,203

–

9,203

–

(6,563)
414
16
3,953
–
1,008

273
423
8,727

In addition to the deferred tax asset above, the Group has additional unrecognised gross tax losses of £10,753,000 (2019: £10,753,000). These are unrecognised as 
the Group does not believe that the losses held in a subsidiary entity will be able to be utilised due to the nature of the subsidiary entity.

10 . E A R N I N G S P E R S H A R E ( E P S )

BASIC AND DILUTED 

EPS
EPS – Continuing operations
EPS adjusted for exceptional items – Continuing operations
EPS adjusted for exceptional items and pre-IFRS 16 – Continuing operations (Adjusted EBITDA)

EPS (Discontinued operations)

52 week period 
ended 
26 April 2020

52 week period 
ended 
28 April 2019

0.2p
0.2p
16.3p
16.6p

–

(1.0)p
7.6p
11.1p
–

(8.6)p

Basic EPS is based on the profit/(loss) for the year attributable to the equity holders of the parent company divided by the net of the weighted average number of 
shares ranking for dividend. 

Diluted EPS is calculated by adjusting the weighted average number of shares used for the calculation of basic EPS as increased by the dilutive effect of potential 
ordinary shares. It is noted that for both the current and prior period, there is no dilutive impact with regard to share options granted by the Group. 

14 8  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDThe following table reflects the profit and share data used in the basic and diluted EPS calculations:

Profit/(loss) after tax attributable to equity holders of the parent company

Continuing operations
Discontinued operations

Profit/(loss) attributable to ordinary equity holders of the parent for basic earnings

Profit after tax attributable to equity holders of the parent company – Continuing operations
Add back:

Exceptional cost of sales – Continuing operations, net of tax
Exceptional impairment of assets – Continuing operations, net of tax
Exceptional administrative expenses – Continuing operations, net of tax
Exceptional finance costs – Continuing operations, net of tax
Profit adjusted for exceptional items for continuing operations

Pre-exceptional IFRS 16 adjustments, net of tax
Profit adjusted for exceptional items and IFRS 16 for continuing operations

The following table reflects the share data used in the basic and diluted EPS calculations:

WEIGHTED AVER AGE NUMBER OF SHARES:

Weighted average number of ordinary shares in issue
Weighted average shares for basic and diluted EPS

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019
£’000

507
–

507

13,899
(15,668)

(1,769)

507

13,899

515
6,697
7,192
23,290
38,201

625
38,826

–
–
6,273
–
20,172

–
20,172

52 week period 
ended 
26 April 2020
’000

52 week period 
ended 
28 April 2019
’000

233,773
233,773

182,000
182,000

As discussed in note 1, the Group performed a group reorganisation. As part of this process, Watches of Switzerland Group PLC (formerly Watches of Switzerland 
Group Limited) was inserted above Jewel UK Midco Limited in the Group’s structure. As at 26 April 2020, the share capital presented in the Consolidated Balance 
Sheet reflects that of the company Watches of Switzerland Group PLC. 

As at the prior period, 28 April 2019, Watches of Switzerland Group PLC only had 1 share in issue. As such, for comparative purposes, we have presented the 
weighted average number of shares for the prior period as being the number of shares in Watches of Switzerland Group PLC immediately prior to the IPO, 
occurring on 4 June 2019.

149  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS11. I N TA N G I B L E A S S E T S

COST

At 29 April 2019
Impact of IFRS 16
At 29 April 2019*
Additions
Acquired on business acquisition (note 26)
Foreign exchange differences
At 26 April 2020

ACCUMUL ATED AMORTISATION AND IMPAIRMENT

At 29 April 2019
Impact of IFRS 16
At 29 April 2019*
Charge for the period
Foreign exchange differences
At 26 April 2020

NET BOOK VALUE
At 26 April 2020

At 28 April 2019

Goodwill
£’000

109,666
–
109,666
–
26,092
799
136,557

–
–
–
–
–
–

136,557

109,666

26 April 2020

Brands
£’000

Technology
£’000

Agency 
agreement
£’000

Computer 
software
£’000

11,310
–
11,310
–
–
611
11,921

1,697
–
1,697
343
104
2,144

9,777

9,613

–
–
–
–
–
–
–

–
–
–
–
–
–

–

–

2,643
–
2,643
–
–
142
2,785

362
–
362
268
29
659

2,126

2,281

8,827
(346)
8,481
1,651
–
78
10,210

2,658
(69)
2,589
1,783
15
4,387

5,823

6,169

Total
£’000

132,446
(346)
132,100
1,651
26,092
1,630
161,473

4,717
(69)
4,648
2,394
148
7,190

154,283

127,729

* 

 The Group has initially applied IFRS 16 ‘Leases’ at 29 April 2019, which requires the recognition of right-of-use assets for lease contracts that were previously classified as operating leases. As at the date of initial 
application, assets under finance leases, with a net book value of £277,000, were transferred to right-of-use assets. These assets continued to be depreciated and incurred depreciation of £69,000 in the 52 week 
period to 26 April 2020.

COST

At 30 April 2018
Additions
Transfer from property, plant and equipment
Carve out of discontinued operations (note 27)
Foreign exchange differences
At 28 April 2019

ACCUMUL ATED AMORTISATION AND IMPAIRMENT

At 30 April 2018
Charge for the period
Impairment
Carve out of discontinued operations (note 27)
Foreign exchange differences
At 28 April 2019

NET BOOK VALUE
At 28 April 2019

At 29 April 2018

Amortisation is recognised wholly within cost of sales. 

Goodwill
£’000

Brands
£’000

Technology
£’000

Agency 
agreement
£’000

Computer 
software
£’000

28 April 2019

118,581
–
–
(9,872)
957
109,666

–
–
6,922
(6,922)
–
–

109,666

118,581

26,914
–
–
(16,300)
696
11,310

6,513
2,084
7,942
(14,870)
28
1,697

9,613

20,401

6,200
–
–
(6,200)
–
–

3,248
515
2,065
(5,828)
–
–

–

2,952

2,464
–
–
–
179
2,643

93
264
–
–
5
362

2,281

2,371

6,548
3,275
185
(1,223)
42
8,827

1,924
1,383
–
(649)
–
2,658

6,169

4,624

Total
£’000

160,707
3,275
185
(33,595)
1,874
132,446

11,778
4,246
16,929
(28,269)
33
4,717

127,729

148,929

In the current year, the Group acquired Macrocom (1077) Limited, a business consisting of four stores based within the UK, and recognised goodwill 
of £26,092,000 as part of the transaction (note 26). The Group identified no additional intangible assets on the acquisition of this business. 

The Brand category is formed of intangible assets recognised on the business combination of Mayors Jewelers, acquired in a previous reporting period.  
As at 26 April 2020, the Mayors Jewelers’ brand had a remaining useful economic life of 330 (2019: 102) months. 

150  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDDuring the 52 week period ended 26 April 2020, the Group has revised the useful economic life attributed to the brand recognised on the acquisition of Mayors 
Jewelers in October 2017. Since the acquisition, the Group’s strategy has developed to reflect the successful dual branding in the US with the Mayors brand name 
being considered a key element of the US growth strategy. This is evidenced by the significant capital expenditure on refurbishing existing stores as well as 
relocating Mayors stores and keeping the Mayors branding. Based on this change in brand strategy, the Group has changed the estimate of the useful life of the 
brand to a more relevant period which reflects the history, investment and long term plan for the Mayors brand – from 10 years to 30 years. The Group will 
account for this prospectively and as such the comparative results have not been restated, in line with IAS 8 ‘Accounting policies, changes in accounting estimates 
and errors’. The impact to the Income Statement for the 52 week period ended 26 April 2020 was a £1,025,000 reduction in amortisation.

The Agency agreement category is solely formed of the intangible assets recognised on the business combination in relation to the stores within the Wynn Hotel, 
acquired in a previous reporting period. As at 26 April 2020, the Agency agreements had a remaining useful economic life of 92 (2019: 104) months.

In the prior year, the Group also owned brand and technology intangible assets associated with the Watch Shop. These assets were carved out of the business as 
part of the business reorganisation prior to the IPO of the Group. This has been further described within note 27.

Impairment tests for goodwill
The Group defines a Cash Generating Unit (CGU) as an individual store. As noted within the accounting policies, goodwill is allocated between groups of CGUs 
for the purposes of impairment testing. CGUs are grouped due to sharing centralised functions and management and this represents the smallest identifiable group 
of assets that generate independent cash flows that are monitored by management and the CODMs. Subsequent acquisitions generate independent cash flows and 
are monitored separately, hence goodwill has been allocated to groups of CGUs on that basis. 

Goodwill is monitored by management based on the categories set out below. Goodwill relating to the Heritage consists of the Goldsmiths, Mappin & Webb and 
Watches of Switzerland businesses (included in the UK segment) which were purchased as part of the acquisition of The Watches of Switzerland Group Limited 
(formerly Aurum Holdings Limited) in the period to 4 May 2014. 

During the period to 26 April 2020, the Group purchased the share capital of Macrocom (1077) Limited, as set out in note 26, and recognised goodwill on the 
transaction of £26,092,000. As part of the strategic aims of the purchase, the Group has re-branded the stores as Watches of Switzerland and Mappin & Webb 
stores. The stores will be regionally managed in line with the existing portfolio and supported by the centralised functions of the Group. As such, the value of 
goodwill acquired has been added to the historic Heritage goodwill and the results for the acquired stores grouped with the CGUs which have historically been 
allocated to the Heritage goodwill. 

A summary of the groups of CGUs and allocation of goodwill held by the Group is presented below:

Heritage
Mayors Jewelers
Wynn Hotel
Total 

26 April 2020
£’000

28 April 2019
£’000

121,071
12,402
3,084
136,557

94,979
11,766
2,921
109,666

As at each period end, the recoverable amount of all groups of CGUs has been determined based on value in use calculations. Value in use calculations are 
underpinned by the Group’s budgets and strategic plans covering a three-year period, which have regard to historical performance and knowledge of the current 
market, together with management’s view on the future achievable growth and committed initiatives. The cash flows which derive from the budgets and strategic 
plans are pre-tax and include ongoing maintenance capital expenditure. Cash flows beyond the three-year period are extrapolated using the estimated long term 
growth rates. Other than detailed strategic plans, the key assumptions for the value in use calculations are the long term growth rates and the pre-tax discount 
rate. The long term growth rates are management’s expected long term growth rates.

Sales growth (% annual growth rate)
Long term growth rate
Pre-tax discount rate

52 week period ended 26 April 2020

52 week period ended 28 April 2019

Heritage Mayors Jewelers
7.8%
2.0%
6.5%

10.6%
2.0%
7.6%

Wynn Hotel
5.5%
2.0%
6.5%

Heritage Mayors Jewelers

Wynn Hotel

7.3%
2.0%
10.0%

8.4%
2.0%
8.8%

6.2%
2.0%
8.8%

Sensitivity analysis
Whilst management believes the assumptions are realistic, it is possible that an impairment would be identified if any of the above key assumptions were changed 
significantly. A sensitivity analysis has been performed on each of these key assumptions with other variables held constant. Given the significant uncertainty 
regarding the impact of COVID-19 on the Group’s operations and on the global economy, management have considered increased sensitivities as a result of 
changes to the estimate of future revenues achieved by the stores. Despite this, management have concluded that there are no reasonably possible changes in any 
key assumptions that would cause the carrying amount of goodwill to exceed the value in use. 

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS11. I N TA N G I B L E A S S E T S (C O N T I N U E D)
Impairment of intangibles (discontinued operations)
During the prior period ended 28 April 2019, management identified that the recoverable amount of the Watch Shop, Watch Hut and The Watch Lab had 
declined due to increasingly difficult market climates. As part of a group reconstruction, prior to the IPO, these CGUs were carved out of the Group and passed to 
a related undertaking outside of the Group. 

Management contracted independent third party valuers to value these CGUs. The combined value of the group of Watch Shop and Watch Hut CGUs was valued 
at £16,562,000 and the group of The Watch Lab CGUs at £4,450,000. The independent valuers used a ‘fair value less costs to sell’ methodology and the market 
approach to value the businesses. This methodology takes the earnings of the group of CGUs and capitalises this at a multiple that reflects the risks of the group of 
CGUs and the stream of earnings which it expects to generate in the future. The fair value of the CGUs was determined using level 2 and level 3 inputs (as defined 
in note 23). The multiple used to value the Watch Shop and Watch Hut combined business, x5.5, was based upon quoted comparable companies, notably within 
the watch and jewellery market sectors, and adjusted to consider variations in operations, size, profitability and diversity. For The Watch Lab, comparable 
transactions in private companies which are broadly similar to The Watch Lab in terms of factors including trading activities, margins and geographic spread 
(where possible) were used to determine the appropriate multiple of x4.0.

A total impairment of £16,929,000 was recognised within the financial statements for the 52 week period ended to 28 April 2019. This consisted of: 

Recognised in Exceptional administrative expenses
GOODWILL

Watch Hut
Watch Shop
The Watch Lab 

Recognised in Exceptional cost of sales
BR AND 

Watch Shop
TECHNOLOGY 

Watch Shop

Total

Impairment 
recognised
£’000

1,175
4,824
923
6,922

7,942

2,065
10,007
16,929

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED12 . P R O P E R T Y, P L A N T  A N D  E Q U I P M E N T

Land and buildings
£’000

Fittings and equipment
£’000

26 April 2020

COST

At 28 April 2019
Impact of IFRS 16
At 29 April 2019*
Additions
Disposals
Arising on business combinations (note 26)
Foreign exchange differences
At 26 April 2020

ACCUMUL ATED DEPRECIATION

At 28 April 2019
Impact of IFRS 16
At 29 April 2019*
Charge for the period
Impairment 
Impairment – exceptional items
Disposals
Foreign exchange differences
At 26 April 2020

NET BOOK VALUE

At 26 April 2020

At 28 April 2019

3,567
–
3,567
613
(269)
–
7
3,918

1,662
–
1,662
327
–
95
(214)
–
1,870

2,048

1,905

141,235
–
141,235
21,742
(14,489)
980
2,140
151,608

41,872
1,586
43,458
15,248
227
3,669
(10,763)
427
52,266

99,342

99,363

Total
£’000

144,802
–
144,802
22,355
(14,758)
980
2,147
155,526

43,534
1,586
45,120
15,575
227
3,764
(10,977)
427
54,136

101,390

101,268

* 

 As part of the transition to IFRS 16, the Group has not applied the practical expedient noted within paragraph C10(b) of the standard but has performed an impairment assessment on initial application. As part 
of this assessment, the Group has calculated the valuation by performing a discounted cash flow for each CGU (being individual stores) and therefore determining the recoverable value for each CGU. The Group 
has then compared the recoverable value to the net book value of the property, plant and equipment and right-of-use asset associated with that CGU and recognised an impairment on initial application. 

In line with IAS 36 ‘Impairment of assets’, the impairment identified has been apportioned on a weighted basis between the non-current assets associated with  
the CGU. The impairment has been recognised under IFRS 16 when this would not have been recognised under the previous standard due to differences in the 
discount rates used to calculate the right-of-use assets on transition (weighted average rate of 4.73%) and the discount rate used to discount future cash flows.  
This has been treated as an IFRS 16 adjustment. 

Despite impairments being recognised on assets held by CGUs, no impairment has been recognised on goodwill or other intangible assets. As explained within the 
accounting policies and note 11, CGUs are grouped together for the purposes of testing goodwill and other intangible assets for impairment. As such, impairments 
have been recognised at the lowest level of testing but there is no indication of goodwill or other intangible assets being impaired. 

As the Group has applied the modified retrospective transition methodology, prior period balances have not been restated for the purposes of IFRS 16. 

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS12 . P R O P E R T Y,  P L A N T A N D  E Q U I P M E N T  (C O N T I N U E D)

Land and buildings
£’000

Fittings and equipment
£’000

28 April 2019

COST

At 30 April 2018
Additions
Disposals
Transfer to intangible assets
Carve out of discontinued operations (note 27)
Foreign exchange differences
At 28 April 2019

ACCUMUL ATED DEPRECIATION

At 30 April 2018
Charge for the period
Disposals
Carve out of discontinued operations (note 27)
At 28 April 2019

NET BOOK VALUE

At 28 April 2019

At 29 April 2018

3,484
435
(96)
–
(256)
–
3,567

1,593
298
(87)
(142)
1,662

1,905

1,891

110,017
34,845
(2,351)
(185)
(1,929)
838
141,235

32,136
11,728
(1,036)
(956)
41,872

99,363

77,881

Total
£’000

113,501
35,280
(2,447)
(185)
(2,185)
838
144,802

33,729
12,026
(1,123)
(1,098)
43,534

101,268

79,772

Expenditure on assets in the course of construction at 26 April 2020 was £6,023,000 relating to new store developments (2019: £5,897,000). The cost of assets 
which continue to be used that have a nil net book value total £3,737,000 (2019: £5,237,000).

Impairment of property, plant and equipment and right-of-use assets
For impairment testing purposes, the Group has determined that each store is a separate CGU. Each CGU is tested for impairment at the balance sheet date if any 
indicators of impairment have been identified. 

The value in use of each CGU is calculated based on the Group’s latest budget and forecast cash flows, covering a three-year period, which have regard to historic 
performance and knowledge of the current market, together with the Group’s views on the future achievable growth. Cash flows beyond this three-year period 
are extrapolated using a long term growth rate based on management’s future expectations, with reference to forecast GDP growth.

These growth rates do not exceed the long term growth rate for the Group’s operations in the relevant territory. The forecasts used to calculate the value in use 
have been updated to take into consideration the Board-approved COVID-19 scenario, taking into account the impact on the Group’s revenues and profits. 

The key assumptions in the value in use calculations are the growth rates of sales and gross profit margins, long term growth rates and the risk-adjusted pre-tax 
discount rate. The pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using the capital asset pricing 
model, the inputs of which include a country risk-free rate, equity risk premium and a risk adjustment (beta). The pre-tax discount rates range from 6.5% to 7.6%. 
Pre-tax tax discount rates are used to discount pre-tax cash flows. The post-tax discount rates, calculated in the same manner as the pre-tax discount rates, range 
from 5.4% to 6.5%.

During the period, the Group has recognised an impairment charge of £3,991,000 (2019: £nil) relating to property, plant and equipment and £5,398,000 relating  
to right-of-use assets as a result of store impairment testing. £3,764,000 of the impairment to property, plant and equipment and £4,762,000 of the impairment  
to right-of use assets have been classified as exceptional expenses due to the materiality and exceptional nature of these impairments. The COVID-19 pandemic 
and associated lockdown has significantly impacted the profitability of the Group and future economic outlook of the retail industry. The Group reviewed the 
profitability of its store network, taking into account the period of non-essential retail store closures and potential future impact on consumer demand resulting  
in the impairments to property, plant and equipment as well as the right-of-use assets. These stores were impaired to their ‘value in use’ recoverable amount of 
property, plant and equipment of £101,390,000, and right-of-use assets of £251,642,000 which is their respective carrying values at the year-end.

For UK stores, cash flows beyond the three-year period are extrapolated using the Group’s current view of achievable long term growth of 2% and the rate used 
to discount the forecast pre-tax cash flows for UK stores is 7.6%. For US stores, cash flows beyond the three-year period are extrapolated using the Group’s 
current view of achievable long term growth of 2% and the rate used to discount the forecast pre-tax cash flows for US stores is 6.5%.

As disclosed in the accounting policies (note 1), the cash flows used within the impairment model are based on assumptions which are sources of estimation 
uncertainty and small movements in these assumptions could lead to further impairments. Management has performed sensitivity analysis on the key assumptions 
in the impairment model using reasonably possible changes in these key assumptions across the store portfolio.

Sales growth rates are in line with the growth rate in the guidance issued. Reducing sales growth by 5% in years 2 and 3 from the three-year plan would result in an 
increase in the impairment charge of £598,000. A 2% increase in the discount rate would increase the impairment charge by £224,000. In combination, a 5% fall in 
sales growth from the three-year plan and a 2% increase in discount rate would increase the impairment charge by £815,000. Reasonably possible changes of the 
other assumptions would have no further significant impact on the impairment charge.

154  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED13 .  L E A S E S
Group as a lessee
IFRS 16 ‘Leases’ has been applied for the first time in the 52 week period to 26 April 2020. The modified retrospective transition methodology has been applied as 
at the initial date of application, 29 April 2019, and prior period comparative results have not been adjusted. As such, the tables below are solely for the 52 week 
period to 26 April 2020. 

Right-of-use assets have been grouped into two groups being ‘Properties’ and ‘Other’. Properties are defined as land and buildings leased for our stores and offices 
which are generally leased for between 5 and 20 years with some office buildings leased for longer. Other leases are mainly motor vehicles which are in general 
taken out for 4 years. There are several lease contracts that include extension and termination options and variable lease payments. Management assess the lease 
term at inception based on facts and circumstances applicable to each property including the period over which the investment appraisal was initially considered. 

Management reviews the retail lease portfolio on an ongoing basis, taking into account retail performance and future trading expectations. In certain instances, 
management may exercise break options, negotiate lease reductions or decide not to negotiate a lease extension at the end of the lease term. The most significant 
factor impacting future lease payments is changes management choose to make to the store portfolio. 

A number of the retail property leases incur payments based on a percentage of revenue achieved at the location. Changes in future variable lease payments 
will typically reflect changes in the Group’s retail revenues. In line with IFRS 16, variable lease payments which are not linked to an index are not included in the 
lease liability.

The Group also has certain leases with lease terms of 12 months or less and leases of office equipment with low value. The Group applies the ‘short term lease’ 
and ‘lease of low value assets’ recognition exemptions for these leases.

Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:

Right-of-use assets

26 April 2020

As at date of initial application – 29 April 2019
Additions
Leases acquired on business combination (note 26)
Leases renewed during the period
Disposals
Depreciation
Lease modifications
Impairment 
Impairment – exceptional items
Foreign exchange differences
At 26 April 2020

Properties
£’000

244,247
8,041
14,218
23,870
(2,648)
(35,828)
(219)
(636)
(4,762)
4,490
250,773

Set out below are the carrying amounts of lease liabilities and the movements during the period:

Lease liabilities

26 April 2020

As at date of initial application – 29 April 2019
Additions
Leases acquired on business combination (note 26)
Leases renewed during the period
Disposals
Interest
Lease modifications
Payments
Foreign exchange differences
At 26 April 2020

Properties
£’000

(283,970)
(8,041)
(14,034)
(23,870)
3,306
(11,756)
219
36,062
(5,175)
(307,259)

Other
£’000

742
419
–
–
(14)
(284)
–
–
–
6
869

Other
£’000

(568)
(419)
–
–
14
(26)
–
306
(6)
(699)

Total
£’000

244,989
8,460
14,218
23,870
(2,662)
(36,112)
(219)
(636)
(4,762)
4,496
251,642

Total
£’000

(284,538)
(8,460)
(14,034)
(23,870)
3,320
(11,782)
219
36,368
(5,181)
(307,958)

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS13 . L E A S E S (C O N T I N U E D)
The following are the amounts recognised in Consolidated Income Statement:

Depreciation expense of right-of-use assets
Interest expense on lease liabilities
Gain on lease disposal
Impairment of right-of-use assets
Expense relating to short term leases (included within cost of sales)
Variable lease payments (included within cost of sales)
Total amount recognised in the Consolidated Income Statement

52 week period
ended
26 April 2020
£’000

36,112
11,782
(658)
5,398
1,305
4,148
58,087

Rental expense for contracts not in the scope of IFRS 16 totalled £15,605,000. Contracts not in the scope of IFRS 16 are contracts that were considered to be 
leases under IAS 17 which do not meet the definition under IFRS 16, principally because the supplier is considered to have substantive substitution rights over the 
associated assets. A reconciliation from the prior period disclosure for operating lease commitments to lease liabilities has been included within note 1.

Total cash flows in relation to leases, as defined in IFRS 16 ‘Leases’, in the 52 week period ended 26 April 2020 are £40,097,000. This relates to payments of 
£24,586,000 of lease principal, £11,782,000 of lease interest, £2,782,000 of variable lease payments and £947,000 of other lease payments principally relating  
to short term leases and leases in holdover. 

Future possible cash outflows not included in the lease liability
Some leases contain break clauses to provide operational flexibility. In some instances, the Group has identified certain leases where it is reasonably likely that a 
break will be served and as such have reflected this in the term of the lease. Potential future undiscounted lease payments not included in the reasonably certain 
lease term and hence not included in lease liabilities total £1,031,000. 

Future increases or decreases in rentals linked to an index or rate, which is applicable to two properties, are not included in the lease liability until the change in 
cash flows takes effect. Approximately 39.6% will be subject to rent reviews in future periods with rental change linked rent reviews which typically occur on a 
five-yearly basis. The Group is committed to payments totalling £33,893,000 in relation to leases that have been agreed but have not yet commenced.

Impairment of right-of-use assets
The Group has incurred an impairment charge of £5,398,000 in the 52 week period ended 26 April 2020 in relation to right-of-use assets. See note 12 for further 
disclosure relating to impairment of non-current assets including right-of-use assets. 

14 .  T R A D E A N D  OT H E R   R E C E I VA B L E S

Trade receivables
Other receivables
Allowance for expected credit losses

Prepayments
Amounts owed by related entities
Total trade and other receivables

26 April 2020

28 April 2019

Current
IFRS 16
£’000

Non-current
IFRS 16
£’000

8,644
2,052
(3,863)
6,833
1,396
–
8,229

1,977
–
(652)
1,325
–
–
1,325

Current
IAS 17
£’000

11,805
5,379
(2,756)
14,428
9,485
11,725
35,638

Non-current
IAS 17
£’000

5,124
–
(580)
4,544
–
–
4,544

Included within trade receivables are amounts receivable from customers who purchased items on long term credit as well as amounts owed by third parties for 
incentives offered.

Prepayments relate mainly to insurance prepayments and in the prior period rental prepayments. Other receivables relate mainly to supplier incentives.

The Group has applied IFRS 16 for the first time in the 52 week period to 26 April 2020. As disclosed within note 1, trade and other receivables which have been 
derecognised and added to the applicable right-of-use assets totalled £5,521,000. These balances were mostly relating to prepaid rent as at the date of initial application. 

There are no material differences between the fair values and book values stated above.

The maximum exposure to credit risk at the reporting date is the carrying value of each class of asset. Linked to the exceptional circumstances caused by the global 
COVID-19 pandemic, the Group has identified an increase in the expected credit losses relating to trade receivables, linked to the financial issues which the 
pandemic has presented to individuals. The Group calculates the allowance for expected credit losses using the simplified approach which estimates the lifetime 
expected credit losses. Based on the Group’s assessment of the future worsening economic environment in the US as a result of COVID-19, the Group has 
specifically increased the provision against in-house credit debtors by a further £695,000, which, when considered with the impairment to property, plant and 
equipment and right-of-use assets, is considered exceptional by its nature. Prepayments do not include impaired assets. 

156  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDMovements on the allowance for expected credit losses for impairment of trade and other receivables are as follows:

At start of period
Increase in allowance – cost of sales
Increase in allowance – exceptional items (note 4)
Receivables written off during the period as uncollectable
Foreign exchange differences
At end of the financial period 

15 . C A S H A N D  C A S H  E Q U I VA L E N T S

Cash at bank and in hand
Cash in transit
Cash and cash equivalents

26 April 2020 
£’000

28 April 2019
£’000

3,336
3,452
695
(3,148)
180
4,515

3,660
1,017
–
(1,508)
167
3,336

26 April 2020 
£’000

28 April 2019
£’000

70,850
2,077
72,927

26,960
7,578
34,538

Included in cash and cash equivalents is restricted cash of £6,391,000 (2019: £7,021,000). Restricted cash is defined as cash controlled by the Group but which 
is not freely useable by the Group in day to day operations. £1,500,000 (2019: £nil) of the restricted cash is held with a third party on retention subject to the 
finalisation of the working capital adjustment as set out in the sale and purchase agreement for Macrocom (1077) Limited (see note 26). £4,891,000 (2019: 
£7,021,000) relates to amounts which are contractually restricted based on third party agreements with regard to the Group’s provision of insurance services. 

16 . T R A D E A N D  OT H E R  PAYA B L E S

Trade payables
Other taxation and social security
Accruals and deferred income
Property lease incentives

26 April 2020

28 April 2019

Current
IFRS 16
£’000

78,413
5,604
52,024
16
136,057

Non-current
IFRS 16
£’000

–
–
2,636
–
2,636

Current
IAS 17
£’000

75,320
5,178
54,572
2,274
137,344

Non-current
IAS 17
£’000

–
–
4,582
15,736
20,318

Trade payables do not bear interest and are generally settled within 30 to 60 days. Accruals and deferred income do not bear interest. Property lease incentives 
are classified as non-current to the extent that they will be credited to the Income Statement more than one year from the balance sheet date.

Included within accruals and deferred income as at 26 April 2020 is one promissory note which part formed the consideration paid for the Wynn Hotel business 
combination. The total consideration was formed of two notes which had a fair value on issue of £8,572,000 and £5,838,000 and were repayable after one and five 
years respectively. As at 26 April 2020, the note with the fair value of £8,572,000 had been fully repaid. The notes were both issued interest-free and repayable on 
a monthly basis in equal instalments. The promissory note with the fair value of £8,572,000 was secured on the assets acquired as part of the Wynn Hotel 
acquisition and the other note is unsecured.

The Group has applied IFRS 16 for the first time in the 52 week period to 26 April 2020. As disclosed within note 1, trade and other payables which have been 
derecognised and offset against the applicable right-of-use assets totalled £18,614,000. These balances were mostly relating to lease incentives which were 
previously being spread across the life of the lease. 

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS17.  G OV E R N M E N T G R A N T S
During the 52 week period to 26 April 2020, government grants have been received to support certain administrative expenses during the COVID-19 pandemic. 
All attached conditions were complied with before recognition in the Consolidated Income Statement. 

The grants are two schemes that operate differently from one another. One scheme operates on claims basis, where cash is received after the expense has been 
incurred (UK furlough scheme), and the other on an up-front basis, where cash is received prior to the expense being incurred (US Paycheck Protection Program). 
These have been presented separately on the face of the Consolidated Balance Sheet and also below. 

Below is the reconciliation of Government grants receivable:

Opening balance
Released to Income Statement
Receivable at period end

Below is the reconciliation of Government grants received:

Opening balance
Received during the year
Released to Income Statement
Balance at period end

18 .  P R OV I S I O N S

Dilapidations
Onerous contracts

Movement of dilapidations provision

Opening balance
Charged to Income Statement
Utilised
Closing balance

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

–
2,575
2,575

–
–
–

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

–
(1,330)
144
(1,186)

–
–
–
–

26 April 2020

28 April 2019

Current
IFRS 16
£’000

Non-current
IFRS 16
£’000

764
–
764

1,212
–
1,212

Current
IAS 17
£’000

1,317
1,995
3,312

Non-current
IAS 17
£’000

–
2,275
2,275

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

1,317
985
(326)
1,976

1,302
500
(485)
1,317

The dilapidations provision comprises obligations governing store remediation costs to be incurred in compliance with applicable legal and environmental 
regulations together with constructive obligations stemming from established practice once the property leases have expired. The key estimates associated with 
calculating the provision relate to the cost of repair or replacement to perform the necessary remediation work as at the reporting date together with determining 
the year of retirement. Estimates are updated annually based on the total estimated remaining life of leases.

158  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDMovement of onerous contracts provision

Opening balance
Impact of IFRS 16*

Charged to Income Statement
Unwind of discount rate/change in rate
Utilised
Exchange differences
Closing balance

52 week period 
ended 
26 April 2020
IFRS 16 
£’000

52 week period 
ended 
28 April 2019
IAS 17
£’000

4,270
(4,426)
(156)
156
–
–
–
–

5,956
–
5,956
619
84
(2,400)
11
4,270

The onerous contracts provision is assessed when the leased property becomes vacant and is no longer used in the operations of the business or when the leased 
property relates to an unprofitable trading store. The amounts provided are based on the Group’s best estimate of the likely committed outflow net of anticipated 
future benefits. 

* 

 The Group has applied IFRS 16 for the first time in the 52 week period to 26 April 2020. As disclosed within note 1, provisions which have been derecognised totalled £4,426,000 with these balances relating 
onerous lease provisions. Right-of-use assets are now impaired instead of onerous lease provisions being created. 

19.   B O R R OW I N G S

CURRENT

Short term borrowings
Finance lease liabilities (IAS 17)

NON- CURRENT

Listed bond 
Term Loan 
Associated capitalised transaction costs

Total borrowings

26 April 2020
IFRS 16 
£’000

28 April 2019
IAS 17
£’000

82,649
–
82,649

–
120,000
(2,928)
117,072
199,721

27,103
110
27,213

247,924
–
(8,040)
239,884
267,097

Borrowings are secured against the assets held by entities within the Group. 

On 18 April 2018, Jewel UK Bondco PLC, a subsidiary of Jewel UK Midco Limited, issued a listed bond note on The International Stock Exchange for a principal 
value of £265,000,000. Interest was payable at 8.5% with the notes maturing in 2023. 

During the period to 28 April 2019, the Group repurchased the principal value of £17,076,000 of the listed bond note. Fees on early repayment of the listed bond 
of £198,000 were recognised within Finance costs.

On 4 June 2019, the Company initially drew down the term loan on a new facility consisting of a term loan for £120,000,000 and a revolving credit facility of 
£50,000,000. Interest is currently charged at LIBOR plus 2.00% on the term loan and LIBOR plus 1.75% on the revolving credit facility. The margin on the term 
loan ranges from 1.75% to 2.80% and the revolving credit facility ranges from 1.50% to 2.55% based on the leverage of the Group. The term loan facility expires on 
4 June 2024. The term loan facility is unsecured and is cross guaranteed by subsidiary entities.

On 4 June 2019, Jewel UK Bondco PLC repaid the outstanding principal of £247,924,000, accumulated associated interest of £8,229,000 and early redemption 
premiums of £21,738,000 in relation to the listed bond notes. The early redemption premium has been treated as an exceptional expense in the financial period 
ending 26 April 2020.

The listed bond and term loan are presented net of capitalised transaction costs. Capitalised transaction costs are amortised using the effective interest rate. As at 
4 June 2019, the Group had £6,752,000 of capitalised transaction costs relating to the listed bond notes. The repurchase of the listed bond notes is deemed to be 
an extinguishment of a financial liability and as such, the capitalised transactions costs have been expensed and treated as an exceptional expense in the 52 week 
period ended 26 April 2020.

Short term borrowings consist of the revolving credit facility noted above and an asset backed lending (ABL) facility held in US Dollars of $60,000,000. The ABL 
facility expires in April 2023 and interest is currently charged at US LIBOR plus 1.50%. The margin on the ABL facility ranges from 1.25% to 1.75%. Amounts 
outstanding on the revolving credit facility totalled £50,000,000 (2019: £nil) and amounts outstanding on the ABL facility totalled £32,649,000 (2019: £27,123,000) 
– $40,000,000 (2019: $35,000,000).

Amounts undrawn on the facilities totalled £16,325,000 (2019: £59,260,000). Borrowing on the US ABL facility is restricted to the lower of $60,000,000 and the 
borrowing base which is determined by reference to the assets held by the US entities. 

159  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS19. B O R R OW I N G S  (C O N T I N U E D)
Analysis of net debt

Cash and cash equivalents
Short term borrowings
Listed bonds 
Term loan
Finance lease liabilities
Net debt excluding capitalised transaction costs 
(Pre-IFRS 16)

28 April  

2019
£’000

34,538
(27,103)
(247,924)
–
(110)

Impact
of IFRS 161
£’000

–
–
–
–
110

29 April  

2019
£’000

34,538
(27,103)
(247,924)
–
–

Cash 
flow
£’000

37,023
(53,923)
247,924
(120,000)
–

(240,599)

110

(240,489)

111,024

Non-cash
changes2
£’000

Foreign 
exchange
£’000

26 April  

2020
£’000

72,927
(82,649)
–
(120,000)
–

1,366
(1,623)
–
–
–

(257)

(129,722)

–
–
–
–
–

–

Capitalised transaction costs

8,040

–

8,040

2,568

(7,722)

42

2,928

Net debt 
(Pre-IFRS 16)

Current lease liability
Non-current lease liability

(232,559)

110

(232,449)

113,592

(7,722)

(215)

(126,794)

–
–

(45,992)
(238,546)

(45,992)
(238,546)

36,368
–

(36,107)
(18,500)

(474)
(4,707)

(46,205)
(261,753)

Total net debt

(232,559)

(284,428)

(516,987)

149,960

(62,329)

(5,396)

(434,752)

1.  Refer to note 1 for a full reconciliation of the impact of IFRS 16. 

2.   Non-cash changes include interest charges as well as additions and revisions to lease liabilities.

Cash and cash equivalents consists of cash at bank and in hand of £70,850,000 (2019: £26,960,000) and cash in transit of £2,077,000 (2019: £7,578,000).

The Group has initially applied IFRS 16 ‘Leases’ at 29 April 2019, which requires the recognition of lease liabilities for lease contracts that were previously classified 
as operating leases. As part of the transition to IFRS 16, finance lease liabilities have been transferred to lease liabilities and accounted for in line with IFRS 16. The 
only movement on the former finance lease liability (2019: £110,000) was a £110,000 cash payment. As a result, the Group recognised £284,538,000 of lease 
liabilities from those lease contracts as at the date of initial application and £307,958,000 as at 26 April 2020. 

Covenant calculations are performed before the impact of IFRS 16 and therefore excludes the lease liabilities. 

On 14 May 2020, The Group entered into a new £45,000,000 financing facility agreed under the UK governments’ CLBILS scheme. Subsequent to this all lenders 
have agreed an amendment to the banking covenant which applies to the reporting periods of October 2020 and April 2021. For further details refer to note 29.

2 0 .  P O S T- E M P L OY M E N T  B E N E F I T  O B L I G AT I O N S
During the period to 26 April 2020, the Group operated two (2019: two) defined contribution pension schemes and one defined benefit scheme.

Defined contribution schemes
The Group operates two separate defined contribution pension schemes, a defined contribution scheme called The Watches of Switzerland Company Limited 
Pension Scheme which is a Group Personal Pension (GPP) scheme and second scheme also called The Watches of Switzerland Company Limited Pension Scheme 
which is a defined contribution multi-employer occupational pension scheme. During the period to 26 April 2020, the pension charge for the period represents 
contributions payable by the Group to these schemes and amounted to £1,779,000 (2019: £1,436,000 – continuing operations). The Group has no legal or 
constructive obligation to pay further contributions to the fund once the contributions have been paid. Members’ benefits are determined by the amount of 
contributions paid by the Group and the member, together with investment returns earned on the contributions arising from the performance of each individual’s 
chosen investments and the type of pension the member chooses to buy at retirement. As a result, actuarial risk (that benefits will be lower than expected) and 
investment risk (that assets invested in will not perform in line with expectations) fall on the employee.

The assets of the schemes are held separately from the assets of the Group in trustee administered funds. 

Defined benefit scheme
The Group operates a defined benefit scheme, the Aurum Retirement Benefits Scheme. This is an approved funded pension scheme. Defined benefit 
arrangements entitle employees to retirement benefits based on their final salary and length of service at the time of leaving the scheme, payable on attainment of 
retirement ages (or earlier death). The assets of the scheme are held separately from the assets of the Group in trustee administered funds. Contributions to the 
scheme are assessed in accordance with the advice of a qualified independent actuary. As a result of the valuation at 6 April 2017, contributions of £680,000 per 
annum were paid to the scheme until 5 April 2020. The Group is expecting to make total contributions of approximately £700,000 in the 53 week period ended 
2 May 2021. The most recent actuarial valuation was carried out on 6 April 2017 with a triennial valuation currently in the process of being finalised. It is expected 
that the triennial valuation will be finalised in the 53 period ended 2 May 2021.

16 0  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDBy operating its defined benefit pension scheme, the Group is exposed to the risk that the cost of meeting its obligations is higher than anticipated. This could 
occur for several reasons, for example:

 – Investment returns on the scheme’s assets may be lower than anticipated, especially if falls in asset values are not matched by similar falls in the value of the 

scheme’s liabilities

 – The level of price inflation may be higher than that assumed, resulting in higher payments from the scheme

 – Scheme members may live longer than assumed, for example due to unanticipated advances in medical healthcare. Members may also exercise (or not exercise) 

options in a way that leads to increases in the scheme’s liabilities, for example through early retirement or commutation of pension for cash

 – Legislative changes could also lead to an increase in the scheme’s liabilities

 – The scheme liabilities are calculated using a discount rate set with reference to corporate bond yields. If scheme assets underperform this yield, this will create 
a deficit. The Group believes that due to the long term nature of the scheme liabilities, a level of continuing equity investment is an appropriate element of the 
Group’s long term strategy to manage the scheme efficiently

 – A decrease in corporate bond yields will increase scheme liabilities, although that will be partially offset by an increase in the value of the scheme’s bond holdings

This scheme was closed on 28 February 2002 to new employees and remains open for one existing employee. The latest full actuarial valuation was carried out at 
6 April 2017 and was updated for IAS 19 ‘Employee benefits’ purposes to 26 April 2020 by a qualified independent actuary.

Income Statement
The components of the net defined benefit expense recognised in the Consolidated Income Statement are as follows:

Current service cost
Past service costs and curtailments (note 4)
Administrative expenses
Charge within labour costs and operating profit

Interest expense
Defined benefit charge to the Consolidated Income Statement

Defined contribution scheme – Continuing operations
Total charge to the Consolidated Income Statement – Continuing operations

Other comprehensive income
The components of the net defined benefit expense recognised in other comprehensive income are as follows:

Actuarial losses due to liability experience
Actuarial gains/(losses) due to liability financial assumption changes
Actuarial gains due to liability demographic assumption changes

Return on scheme assets greater than discount rate
Actuarial losses recognised in other comprehensive income

Balance Sheet valuation
The net defined benefit pension liability recognised in the Consolidated Balance Sheet is analysed as follows:

Equities
Cash
Fair value of scheme assets
Present value of benefit obligations
Net pension liability

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

(23)
–
(123)
(146)

(70)
(216)

(1,779)
(1,995)

(23)
(450)
(102)
(575)

(31)
(606)

(1,436)
(2,042)

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

–
632
750
1,382
(1,534)
(152)

(23)
(2,100)
–
(2,123)
326
(1,797)

26 April 2020 
£’000

28 April 2019
£’000

15,270
16
15,286
(18,000)
(2,714)

16,347
2
16,349
(19,400)
(3,051)

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS 
2 0 . P O S T- E M P L OY M E N T  B E N E F I T  O B L I G AT I O N S (C O N T I N U E D)
Scheme obligations
Changes in the present value of defined benefit pension obligations are analysed as follows: 

Opening obligation
Current service cost
Past service costs and curtailments (note 4)
Interest cost
Contributions by scheme participants
Actuarial gains/(losses) on defined benefit obligation
Benefits paid
Present value of defined benefit obligation carried forward

Scheme assets
Changes in the fair value of scheme assets were as follows: 

Opening assets
Expected return on scheme assets
Actuarial (losses)/gains on pension scheme assets
Employer contributions
Contributions by scheme participants
Benefits paid
Administrative expenses
Present value of scheme assets carried forward

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

(19,400)
(23)
–
(488)
(3)
1,382
532
(18,000)

(17,600)
(23)
(450)
(492)
(3)
(2,123)
1,291
(19,400)

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

16,349
418
(1,534)
705
3
(532)
(123)
15,286

16,255
461
326
697
3
(1,291)
(102)
16,349

None of the pension arrangements directly invest in any of the Group’s own financial instruments nor any property occupied by, or other assets used by, the 
Group. The fair values of the above equity and debt instruments are determined based on quoted prices in active markets.

Principal assumptions
The IAS 19 (accounting) valuation of the defined benefit obligation was undertaken by an external qualified actuary as at April 2020 using the projected unit credit 
method. The principal actuarial assumptions used in the valuation were as follows:

Discount rate
Rate of increase in salary
Rate of future inflation – RPI
Rate of future inflation – CPI
Rate of increase in pensions in payment 
Proportion of employees opting for a cash commutation

Life expectancy at age 65 (years):
Male
Female

26 April 2020

28 April 2019

2.25%
3.85%
2.60%
2.00%
2.60%
100.0%

2.55%
4.60%
3.35%
2.55%
3.15%
100.0%

26 April 2020

28 April 2019

Pensioner aged 
65

Non-pensioner 
aged 45

21
23

20
23

Pensioner aged  

65

22
24

Non-pensioner 
aged 45

23
26

The post-retirement mortality assumptions allow for expected increases to life expectancy. The life expectancies quoted for members currently aged 40 assume 
that they retire at age 65 (i.e. 25 years after the balance sheet date).

The discount rate in the current year has been derived using a full yield curve approach. The yield curve is based on iBoxx AA rated GBP Corporate Bond index 
and considers expected scheme cash flows at each duration. The expected average duration of the scheme’s liabilities is 17 years.

The discount rate in the prior year has been derived as the single average discount rate appropriate to the term of the liabilities, based on the yields available on 
high quality Sterling corporate bonds. The expected average duration of the scheme’s liabilities is 17 years. Had the methodology used to derive the discount rate 
not changed in the current year, this would have increased the net pension liability by c.£200,000. 

162  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDThe rate of retail price inflation (RPI) has been derived in a consistent way to the discount rate, so that it is appropriate to the term of the liabilities. The RPI 
assumption for the scheme allows for the inflation risk premium of 0.2% per annum.

The rate of consumer price inflation (CPI) is set at 0.6% lower (2019: 0.8% lower) than the assumption for retail price inflation, reflecting the long term expected 
gap between the two indices.

The base mortality assumptions are in line with the standard S2PA year of birth tables. Future improvement trends have been allowed for in line with the  
CMI 2018 (2019: CMI 2015) series with a long term trend towards 1.0% (2019: 1.0%) per annum.

Sensitivity analysis
The impact on the defined benefit obligation to changes in the financial and demographic assumptions is shown below:

0.25% increase in discount rate
0.25% decrease in discount rate
0.25% increase in salary growth rate
0.25% decrease in salary growth rate
0.25% increase in pension growth rate
0.25% decrease in pension growth rate
1 year increase in life expectancy
1 year decrease in life expectancy

26 April 2020 
£’000

28 April 2019
£’000

776
(776)
(19)
19
(524)
524
(582)
582

704
(704)
(18)
18
(475)
475
(528)
528

21.  E Q U I T Y
On 24 May 2019, the Company acquired the entire shareholding of Jewel UK Midco Limited and its related subsidiaries by a way of a share for share exchange with 
Jewel Holdco S.à r.l., becoming the Group’s immediate parent company. The insertion of the Company on top of the existing Jewel UK Midco Limited group does not 
constitute a business combination under IFRS 3 ‘Business combinations’ and instead has been accounted for as a group reorganisation. Merger accounting was used to 
account for the insertion of the company. The effect was an increase in share capital, to reflect the underlying capital structure of the Company, with the offset posted 
to a newly created merger reserve. The reorganisation was undertaken as part of the IPO with the Company being both created and inserted as part of the process. 
As at 24 May 2019, the Group financial statements were adjusted to include the assets and liabilities as well as reflecting the capital structure of the Company.

On 28 May 2019, the Company waived its right to an amount of £11,501,000 receivable from a related entity, Jewel UK Topco Limited. The waiver has been 
considered to be a distribution in law and as such has been accounted for directly in equity.

On 30 May 2019, the Company was re-registered as a public limited company under the Companies Act 2006. On the 4 June 2019, the Company was admitted for 
listing on the London Stock Exchange. The Company issued 57,455,554 shares for £2.70 each with a nominal value of £0.0125 recognising additional share capital of 
£718,000 and share premium of £154,412,000.

Incremental expenses of £7,290,000 which are directly attributable to the primary issue of shares has been offset against the share premium recognised in line with 
IAS 32 ‘Financial instruments: presentation’.

The movement on share capital is reflected as follows:

As at 28 April 2019 Per Annual Report and Accounts 
(Jewel UK Midco Limited) 

Group reorganisation
Remove Jewel UK Midco Limited (Nominal value £0.001)
Insert Watches of Switzerland Group PLC (Nominal value £0.0125)

Initial public offering
Raising of shares on IPO
Directly attributable costs
Balance at 26 April 2020

Nominal value 
£

Shares 

Share capital 
£’000

Share premium 
£’000

Merger reserve 
£’000

0.0010

66,308,371

0.0010
0.0125

(66,308,371)
182,000,000

0.0125
–
0.0125

57,455,554
–
239,455,554

66

(66)
2,275

718
–
2,993

–

–
–

154,412
(7,290)
147,122

–

66
(2,275)

–
–
(2,209)

Share premium account
This reserve represents the amount of proceeds received for shares in excess of their nominal value of 1.25 pence per share.

Merger Reserve
This reserve arose as a consequence of a group reorganisation which inserted the Company as the parent company of the Group.

Foreign exchange reserve
This reserve represents the cumulative effect of foreign exchange differences in relation to the retranslation of the Group’s subsidiaries which are denominated in a 
currency other than the Group’s reporting currency of Pounds Sterling (£).

163  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS 
2 2 . S H A R E - B A S E D   PAY M E N T S
During the period to 26 April 2020, the Group operated four (2019: one) separate share-based payment schemes categorised as one pre-IPO scheme and three 
post-IPO schemes. Due to the IPO during the period, the pre-IPO schemes crystallised with the IPO being an ‘exit event’. The amounts recognised in the 
Consolidated Income Statement in relation to these schemes were as follows:

CEO – Exceptional expenses
LTIP – Administrative expenses
Pre-IPO – Exceptional expenses
Pre-IPO – Administrative expenses

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

2,702
175
319
–
3,196

–
–
–
375
375

Post-IPO schemes
The Group has granted a number of different equity-based awards to employees which it has determined to be share based payments:

Share options granted at the time of IPO to Chief Executive Officer (CEO)
On 31 May 2019, share options over 2,222,222 shares were granted to the CEO by the former owners with no exercise price and a non-market vesting condition 
of the IPO. The share options are able to be exercised at any point during a three-year period from the date of grant. The CEO must remain employed for a 
period of two years unless his employment ends for an excluded reason. There are no cash settlement alternatives. These options will be settled by Jewel Holdco 
S.à r.l. out of their shareholding in the Company.

Long-Term Incentive Plan (LTIP)
The LTIP is a discretionary executive share plan under which the Board may, subject to EPS performance conditions, grant options over shares in Watches of 
Switzerland Group PLC. The Group issues annual grants of awards with three-year performance periods. Grants vest and become exercisable after three years 
and are awarded as Nil-Cost Options. There are no cash settlement alternatives. 

Deferred Bonus Plan (DBP)
The DBP is a discretionary bonus plan under which the Board may, subject to applicable performance conditions, issue one third of a bonus in the form of deferred 
shares in Watches of Switzerland Group PLC. The bonus is linked to annual earnings targets. Two thirds of the bonus is settled in cash after the results of the Group 
have been approved. The remaining third of the bonus is deferred as shares and accounted for as an equity-settled share-based payment accounted for as per the 
share-based payment accounting policy. These deferred shares are subject to a three-year vesting period with no additional performance conditions. Deferred 
shares are awarded as Nil-Cost Options. During the period, the performance conditions on the bonus were not met and as such, no options were awarded.

The table below summarises the movements in the number of share options outstanding for the Group and their weighted average exercise price:

At 29 April 2019
Granted
Forfeited 
At 26 April 2020

Exercisable price
Exercisable at 26 April 2020
Average fair value at grant

CEO

–
2,222,222
–
2,222,222

£nil
2,222,222
£2.70

LTIP

–
197,149
(9,959)
187,190

£nil
Nil
£2.90

DBP

Total

–
–
–
–

£nil
Nil
£2.90

–
2,419,371
(9,959)
2,409,412

£nil
2,222,222
£2.75

The following information is relevant in the determination of the fair value of options granted during the period under the equity-settled share-based remuneration 
schemes operated by the Group:

Model used
Dividend yield (%)
Risk-free interest rate (%)
Expected life of share option
Weighted average share price

CEO

LTIP

DBP

Black-Scholes
0.0%
0.78%
2 years
£2.70

Black-Scholes
0.0%
0.78%
2 years
£2.90

Black-Scholes
0.0%
0.78%
2 years
£2.90

For future valuations, at a date when sufficient Watches of Switzerland Group PLC share price data becomes available, the Group intends to estimate share price 
volatility directly from this data.

The total amount charged to the Income Statement in relation to these schemes for the 52 week period ended 26 April 2020 is £2,877,000 (2019: £nil). £175,000 
has been charged to Administrative expenses and £2,702,000 to exceptional items as they relate to IPO costs (see note 4).

The Group did not enter into any share-based payment transactions with parties other than employees during the current period. 

16 4  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPrior period pre-IPO schemes 
Prior to the IPO, the Group had share-based payment schemes in place for certain members of the Group management team. These schemes remained in place 
until the date of the IPO which was deemed to be an exit event. The Group recognised a charge of £319,000 in the 52 week period ended 26 April 2020 (2019: 
£375,000) relating to these pre-IPO schemes, recognised within exceptional items as they relate to IPO costs (see note 4). The remaining charge for the period 
relates to the new schemes previously described. 

Members of the Group management team were granted shares in Jewel Holdco S.à r.l., a related group entity outside of the Group, at various dates in the period 
since 18 March 2013.

Management were awarded ‘Strips’ of shares consisting of B Ordinary shares, Preference shares and Preferred Equity Certificates (‘PECs’) in the ratio 1:49:50. 
Management were also awarded C, D, E, F and G Ordinary shares.

Share details
 – Strips – this category of shares vested entirely on an exit event. For leavers before the first anniversary of their commencement date, it was deemed that 0% had 
vested. For leavers before the second anniversary but after the first, it was deemed that 25% had vested. For leavers before the third anniversary but after the 
second, it was deemed that 50% had vested. For leavers after the third anniversary but before the fourth, it was deemed that 75% had vested. For leavers after 
the fourth anniversary of their commencement date, it was deemed that 100% had vested

 – C Ordinary Shares – this category of shares vested entirely on an exit event (i.e. the IPO). For a leaver before the first anniversary of their commencement date, 
it was deemed that 0% had been vested. For a leaver after the first anniversary but before the fourth anniversary, the vested proportion of the shares was equal 
to the proportion of completed calendar months post the first anniversary to 36 months. For a leaver after the fourth anniversary but before exit, the vested 
proportion was equal to 75%. As noted in the assumptions below, the assumed number of years until an exit was five

 – D, E and G Ordinary Shares – these categories of shares vested entirely on an exit event. If management left before an exit event then the shares were returned 

for the value of the subscription price with no proportion being deemed to be vested

 – F Ordinary Shares – this category of shares vested entirely on an exit event. If management left before an exit event, the shares were returned for the value of 

the subscription price with no proportion being deemed to be vested

Additionally, members of the management team were provided with options in the equity of Jewel Holdco S.à r.l. which operated as follows:

 – Option 1 entitled the holder to receive 3,750 Strips at an exercise price of £100 per Strip upon an exit event. The options vested over a four year period from 

the grant date, being 20 May 2013, at which point the vested proportion became 100%

 – Option 2 entitled Jewel Holdco S.à r.l. to buy the holder’s C Ordinary Shares at the lower of the subscription price and value attributable to these shares, subject 

to certain conditions. This restriction had the effect of reducing the share-based payment charge

It was the expectation at the grant of all shares and options that an exit event was likely within five years (see assumptions below), and that the majority of the 
management team would stay until exit. No leaver assumptions were built into the annual share-based payment charge. The charge was recognised in the 
Consolidated Income Statement within the line item Administrative expenses before exceptional items.

A number of management did leave since the issue of shares. Shares were administered in line with the conditions set out above and the share-based charge in the 
accounts reflects any changes required. 

The table below shows the movement on the shareholdings of management for the financial period:

Number of shares

Outstanding as of 28 April 2019
Vested
Outstanding as of 26 April 2020

Number of shares

Outstanding as of 29 April 2018
Granted during the period
Forfeited
Outstanding as of 28 April 2019

Strip

48,227
(48,227)
–

Strip

48,227
–
–
48,227

C

162,497
(162,497)
–

C

162,497
–
–
162,497

D

1,084
(1,084)
–

D

1,133
–
(49)
1,084

E

16
(16)
–

E

17
–
(1)
16

F

11,530,000
(11,530,000)
–

F

11,530,000
–
–
11,530,000

G

500
(500)
–

G

500
–
–
500

165  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS2 2 . S H A R E - B A S E D PAY M E N T S (C O N T I N U E D)
Prior period pre-IPO schemes (continued)
Proceeds distributable to the management shares and options were based on a ‘waterfall’ which operated broadly as follows:

 – If there were sufficient reserves, the Preference shares and PECs entitled the holder to a cumulative annual dividend of 12%. The dividend rolled up on a 

cumulative basis

 – Following senior debt, the PECs ranked in priority to all other debt and equity on an exit. The return to the PECs equalled the subscription price plus any 

compound interest less amounts repaid to the PEC holders

 – The Preference shares rank behind the PECS but in priority to the Ordinary shares on an exit. Before any return was paid to the Ordinary shares, the Preference 

shares were to be paid their subscription price plus any compound dividends

 – The F shares ranked behind the Preference shares but in priority to all other classes of share on an exit event. The return to the F shares equalled the 

subscription price

 – Once the returns of the PECs, Preference shares and F shares had been paid, the holders of the A, A1 (together, the ‘investors’), B and C shares received the balance 

of the equity proceeds up to and equal to 2.0x the aggregate investment by the investors. The proceeds were split in proportion to the number of shares held

 – The holders of the D, E and G shares received, in proportion to their number of shares, between £1m and £2m calculated on a straight-line basis with reference 

to the amount that the investor return was greater than 2.0x but less than 3.0x

 – The return to the D, E and G shares increased in £1m increments as the investor return increased above hurdle thresholds. The mechanism worked on a 

straight-line basis, as discussed above, capped at the next hurdle threshold

 – The allocation to the A, A1, B and C shares was governed by a ratchet mechanism which in simple terms meant that if the equity proceeds received by the 

investor were less than 3.5x the aggregate investment in Jewel Holdco S.à r.l. by the investors, the proceeds were split amongst the holders of the A, B and C 
shares after the returns of the PECs and Preference shares had been paid. If the equity proceeds received by the investors exceeded 3.5x the aggregate 
investment in Jewel Holdco S.à r.l. by the investors, the C shares were entitled to an additional percentage of the exit proceeds in the form of hurdle payments 
over and above their pari passu share

 – To the extent that the C Ordinary shares received a return in excess of 250x the subscription price, then 1% of the proceeds that would otherwise have gone to the 

C shares instead went to the F shares up to a cap of 5% internal rate of return (‘IRR’) on the F shares subscription price

The total share-based management charge has been valued using the Monte Carlo model and the resulting share-based payments charge is being spread over the 
period between the grant date and the vesting date.

Key assumptions used in valuing the share-based management charge were:

Expected exit for each issue
Expected volatility
Dividend yield
Risk-free interest rate

5 years
30%
Nil %
1.50%

Expected volatility is a measure of the amount by which the enterprise value is expected to fluctuate during the period to exit. 

On 30 May 2019, Watches of Switzerland Group PLC (formerly Watches of Switzerland Group Limited) was re-registered as a public limited company under the 
Companies Act 2006. On 4 June 2019, Watches of Switzerland Group PLC (formerly Watches of Switzerland Group Limited) was admitted for listing on the 
London Stock Exchange. This was considered an exit event for the purposes of this scheme. 

16 6  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED2 3 .  F I N A N C I A L   I N S T R U M E N T S
Categories

Financial assets – held at amortised cost

Trade and other receivables*
Cash and cash equivalents

Financial liabilities – held at amortised cost

Interest-bearing loans and borrowings:

Listed bonds (net of capitalised transaction costs)
Term loans (net of capitalised transaction costs)
Revolving credit facility
Finance lease liability (IAS 17)

Trade and other payables**

Lease liability (IFRS 16)

26 April 2020
IFRS 16
£’000

28 April 2019
IAS 17
£’000

8,158
72,927
81,085

30,697
34,538
65,235

–
(117,072)
(82,649)
–
(117,228)
(316,949)

(239,884)
–
(27,103)
(110)
(132,523)
(399,620)

(307,958)
(624,907)

–
(399,620)

*Excludes prepayments of £1,396,000 (2019: £9,485,000) that do not meet the definition of a financial instrument. 

**Trade payables excludes property lease incentives of £16,000 (2019: £18,010,000), customer deposits of £17,306,000 (2019: £5,083,000) and deferred income of £4,143,000 (2019: £2,046,000) that do not meet 
the definition of a financial instrument. 

Fair values
At 26 April 2020, the fair values of each category of the Group’s financial instruments are materially the same as their carrying values in the Group’s Balance Sheet 
based on either their short maturity or, in respect of long term borrowings, interest being incurred at a floating rate.

The fair value of listed bonds was as follows:

Listed bonds

26 April 2020

28 April 2019

Carrying  
amount 
£’000

–

Fair  
value 
£’000

–

Carrying  
amount 
£’000

239,884

Fair  
value  
£’000

254,940

Listed bonds were held at amortised cost net of capitalised borrowing costs in the previous financial year.

Fair value hierarchy
Financial instruments carried at fair value are required to be measured by reference to the following levels under IFRS 13 ‘Fair value measurement’:

Hierarchy level

Inputs

Level 1

Level 2

Level 3

Quoted markets in active markets for identical assets or liabilities
Inputs other than quoted prices included within Level 1 that are 
observable for the asset or liability, either directly (i.e. as prices) or 
indirectly (i.e. derived from prices)
Inputs for the asset or liability that are not based on observable market 
data (unobservable market data)

Financial instruments

Listed bonds (disclosure)

Not applicable

Not applicable

167  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS 
2 3 . F I N A N C I A L I N S T R U M E N T S  (C O N T I N U E D)
Financial risk management
The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk management framework and for establishing the Group’s 
risk management policies. 

The Group has exposure to the following risks arising from financial instruments:

 – Liquidity risk

 – Interest rate risk

 – Credit risk

 – Currency risk

 – Capital risk

Liquidity risk
The Group has generated sufficient cash from operations to meet its working capital requirements. Cash flow forecasting is performed in the operating entities of 
the Group. The Group monitors rolling forecasts of the Group’s liquidity requirements to ensure it has sufficient cash to meet operational needs while maintaining 
sufficient headroom on its undrawn committed borrowing facilities at all times so that the Group does not breach borrowing limits on any of its borrowing facilities.

The table below shows the maturity analysis of the undiscounted remaining contractual cash flows (including interest) of the Group’s financial liabilities:

Term loan
Revolving credit facility
Trade and other payables
Lease liability (IFRS 16)
Total

Listed bond
Revolving credit facility
Finance lease liabilities (IAS 17)
Trade and other payables
Total

Less than  
one year
£’000

3,176
82,649
114,592
60,063
260,480

26 April 2020
IFRS 16

Between  
one and  

f ive years
£’000

131,117
–
2,636
171,480
305,233

Less than  
one year
£’000

21,074
27,103
110
127,940
176,227

Greater  

than f ive years
£’000

–
–
–
145,731
145,731

28 April 2019
IAS 17

Between  
one and  

f ive years
£’000

316,413
–
–
4,583
320,996

Total
£’000

134,293
82,649
117,228
377,274
711,444

Total
£’000

337,487
27,103
110
132,523
497,223

Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. The Group’s 
exposure to the risk of changes in market interest rates relates primarily to the Group’s debt obligations with floating interest rates.

The Group’s policy is to maintain low levels of variable debt by managing the cash position of the business closely and ensuring that the debt position is minimised. 
The Group regularly refinance in order to obtain better rates for both long term debt and short term debt obligations. The Group uses strong cash positions to 
pay down long term and short term debt when possible in order to reduce the overall debt position.

16 8  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDInterest rate risk – sensitivity
The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans and borrowings affected. 

The analysis has been prepared using the assumptions that:

 – For floating rate assets and liabilities, the amount of the asset or liability outstanding at the balance sheet date is assumed to have been outstanding  

for the whole period;

 – Fixed rate financial instruments that are carried at amortised cost are not subject to interest rate risk for the purpose of this analysis

With all other variables held constant, the Group’s profit before tax is affected through the impact on floating rate borrowings, as follows:

Interest rate increase of 0.5%
Interest rate decrease of 0.5%

52 week period 
ended 
26 April 2020 
£’000

52 week period 
ended 
28 April 2019
£’000

(1,013)
949

(41)
41

Credit risk
Credit risk arises from cash and cash equivalents, credit sales and deposits with banks. Credit risk related to the use of treasury instruments is managed on a Group 
basis. This risk arises from transactions with banks, such as those involving cash and cash equivalents and deposits. To reduce the credit risk, the Group has 
concentrated its main activities with a group of banks that have secure credit ratings. For each bank, individual risk limits are set based on its financial position, 
credit ratings, past experience and other factors. The utilisation of credit limits is regularly monitored.

Management continually review specific balances for potential indicators of impairment. In the instance where an indicator is identified, management will determine 
overall recovery from a legal perspective and provide for any irrecoverable amounts.

Credit risk also arises from the recoverability of the Group’s trade and other receivables. Trade and other receivables are only written off when the Group has 
exhausted all options to recover the amounts due and provided for in full when there is no reasonable expectation of recovery. Indicators that there is no 
reasonable expectation of recovery include, amongst others, the failure of the debtor to engage in a repayment plan with the Group and a failure to make 
contractual payments. An expected credit loss provision is then calculated on the remaining trade and other receivables.

Linked to the exceptional circumstances caused by the global COVID-19 pandemic, the Group has identified an increase in the expected credit losses relating to 
the trade receivables, linked to the financial issues which the pandemic has presented to individuals. The Group calculates the allowance for expected credit losses 
using the simplified approach which estimates the lifetime expected credit losses. Based on the Group’s assessment of the future worsening economic environment 
in the US as a result of COVID-19, the Group has specifically increased the provision against in-house credit debtors by a further £695,000, which, when 
considered with the impairment to property, plant and equipment and right-of-use assets, is considered exceptional by its nature. 

The ageing analysis of the trade receivables is as follows:

Not past due
Less than one month past due
One to two months past due
More than two months past due

The maximum exposure to credit risk at the reporting date is the carrying value of each class of asset.

26 April 2020 
£’000

28 April 2019 
£’000

6,451
1,053
135
2,982
10,621

11,758
686
248
4,237
16,929

169  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS2 3 . F I N A N C I A L I N S T R U M E N T S  (C O N T I N U E D)
Currency risk
The exposure to currency risk is considered below:

Financial assets

Trade and other receivables
Cash and cash equivalents

Financial liabilities

Term loan 
Revolving credit facility
Trade and other payables
Lease liability

Financial assets

Trade and other receivables
Cash and cash equivalents

Financial liabilities

Listed bonds
Revolving credit facility
Finance lease liability
Trade and other payables

Sterling 
£’000 

4,260
44,618
48,878

(117,072)
(50,000)
(88,652)
(202,662)
(458,386)

Sterling 
£’000 

20,652
27,379
48,031

(239,884)
–
(110)
(97,324)
(337,318)

26 April 2020 
IFRS 16

US $ 
£’000

Other 
£’000

Total 
£’000

3,805
28,284
32,089

–
(32,649)
(28,329)
(105,296)
(166,274)

93
25
118

–
–
(247)
–
(247)

8,158
72,927
81,085

(117,072)
(82,649)
(117,228)
(307,958)
(624,907)

28 April 2019 
IAS 17

US $ 
£’000

Other 
£’000

Total 
£’000

9,969
7,022
16,991

–
(27,103)
–
(35,199)
(62,302)

76
137
213

–
–
–
–
–

30,697
34,538
65,235

(239,884)
(27,103)
(110)
(132,523)
(399,620)

Note that the balances in US $ are those held in our US segment. These balances are revalued at each period end with the offsetting gain or loss going through 
other comprehensive income. 

Currency risk sensitivity
The following table demonstrates the sensitivity to a change in the US Dollar exchange rate, with all other variables held constant, and the impact upon the 
Group’s profit after tax assuming that none of the US Dollar exposures are used as hedging instruments. Sensitivities have not been performed for any other 
currencies as the Group has no significant exposure in any other currency. 

US Dollar
US Dollar

Effect on prof it 
after tax
52 week period
ended
26 April 2020 
£’000

Effect on prof it 
after tax
52 week period
ended
28 April 2019 
£’000

(244)
270

(115)
128

(Increase)/
decrease
 in rate

(5%)
5%

Capital risk
The capital structure of the Group consists of debt, as analysed in note 19, and equity attributable to the equity holders of the parent company, comprising issued 
capital reserves and retained earnings as shown in the Consolidated Statement of Changes in Equity. The Group manages its capital with the objective that all 
entities within the Group continue as going concerns while maintaining an efficient structure to minimise the cost of capital.

The Directors carefully monitor the Group’s long term borrowings including the ability to service debt and long term forecast covenant compliance. 

The Group takes a disciplined approach to capital allocation with the objective to deliver long term sustainable earnings growth whilst retaining financial capability 
to invest in developing the business and to execute the strategic priorities. The Group is well positioned to continue investing in elevating and expanding its existing 
store portfolio and to make complementary acquisitions which meet strict investment criteria and advance the Group’s strategic objectives.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED2 4 .  R E L AT E D PA R T Y   T R A N S AC T I O N S
Key management personnel compensation
Total compensation of key management personnel in the period to 26 April 2020 amounted to £3,734,000 (2019: £2,728,000).

For the 52 week period ended 26 April 2020, the Group has redefined key management personnel to be the Executive Directors of the Company. The definition 
of key management personnel and amounts disclosed remain unchanged in relation to the prior period.

Compensation typically include salaries and other short term employee benefits, post-employment benefits and other long term benefits. Key management are 
eligible to receive discounts on goods purchased from the Group’s trading companies. Such discounts are in line with discounts offered to all staff employed by 
Group companies. In addition to their salaries, the Group also contributes to post-employment defined contribution plans.

Short term employment benefits
Pension
Share-based payments

52 week period 
ended 
26 April 2020
£’000

52 week period 
ended 
28 April 2019 
£’000

910
13
2,811
3,734

2,461
81
186
2,728

Transactions with subsidiary companies and companies under common control
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed in this note.

During the 52 week period ended 28 April 2019, the Group made the strategic decision, as part of a group reconstruction, to carve the Watch Shop and The 
Watch Lab businesses out of the Group and to pass them to a related undertaking outside of the Group. The Group passed up £10,000,000 of the investment  
as a dividend in specie to Jewel Topco Limited with the remaining £11,012,000 being settled in the form of a loan note. 

As part of the restructuring performed in advance of the IPO, the principal amount owed to Jewel UK Bidco Limited (a subsidiary of Jewel UK Midco Limited), 
of £11,012,000 and associated interest of £408,000, by Jewel UK Topco Limited was transferred to Watches of Switzerland Group PLC (formerly Watches of 
Switzerland Group Limited) in exchange for a receivable from Jewel UK Topco Limited. The loan note incurs interest at a rate of 8.75% per annum. 

On 28 May 2019, the Company waived its right to an amount of £11,501,000 receivable from a related entity, Jewel UK Topco Limited. The waiver has been 
considered to be a distribution in law and as such has been accounted for directly in equity. As at 26 April 2020, there are no amounts owed by Jewel UK Topco 
Limited to the Group (2019: £11,420,000).

During the period ended 26 April 2020, the Group received corporation tax group relief of £nil (£nil net) (2019: received £408,000 (£77,000 net)) relating to the 
tax position of the Jewel UK Topco Limited group, a related party.

The Group has traded products and provided services to Watch Shop Holdings Limited and The Watch Lab Holdings Limited, entities with the same significant 
investor, in the 52 week period to 26 April 2020 totalling £1,436,000 (2019: £1,225,000). The Group has an outstanding balance with these entities of £5,000 
(2019: £280,000). 

In the 52 week period to 26 April 2020, the Group incurred management charges from the former owner of the Group, Jewel Holdco S.à r.l., totalling £165,000 
(2019: £1,182,000) relating to fees for the pre-IPO period. The amount outstanding as at the period end totalled £nil (2019: £1,268,000).

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTS2 5 . O P E R AT I N G L E A S E S  ( P R I O R P E R I O D  –   I A S  17 )
The below disclosure is only in relation to the comparative figure for the 52 week period ended 28 April 2019. This disclosure is no longer applicable since the 
implementation of IFRS 16 ‘Leases’ on the initial date of application, 29 April 2019. 

Commitments under non-cancellable operating leases due (to the nearest break clause) are as follows:

Within one year

Between two and five years
After five years

28 April 2019

Properties 
£’000 

58,080

152,800
111,078
321,958

Other 
£’000

225

280
–
505

Total 
£’000

58,305

153,080
111,078
322,463

2 6 .  B U S I N E S S  C O M B I N AT I O N S
On 3 March 2020, the Group acquired 100% of the share capital of Macrocom (1077) Limited, a company which owned four stores previously trading under the 
brand name Fraser Hart in Stratford, Brent Cross, Kingston and York for £32,036,000. The business contributed revenue of £897,000 from the date of acquisition 
to 26 April 2020. These stores were closed temporarily on 23 March 2020 because of COVID-19 resulting in the acquisition contributing a net loss of £387,000 to 
the Group from the date of acquisition to 26 April 2020. The goodwill arising on the acquisition is attributable to the key strategic locations to improve the Group’s 
UK store portfolio. 

The following table summarises the consideration paid for Macrocom (1077) Limited and the fair value of assets acquired and liabilities assumed at the acquisition 
date for each of the applicable periods:

Consideration at 3 March 2020
Initial cash consideration
Deferred consideration
Total consideration (100% holding)

Inventories
Property, plant and equipment
Trade and other receivables
Right-of-use assets
Lease liabilities
Deferred tax
Total identifiable net assets

Goodwill
Total assets acquired

£’000

31,083
953
32,036

Initial assessment of values on acquisition 
£’000

4,559
980
109
14,218
(14,034)
112
5,944

26,092
32,036

As at 12 August 2020 the final consideration payable has not been finalised. An amount £1,500,000 is held with a third party on retention subject to the finalisation 
of the working capital adjustment as set out in the sale and purchase agreement. This amount is disclosed as restricted cash within note 15. 

Fair value adjustments were made to uplift property, plant and equipment to reflect the fair value of the assets acquired. Trade and other receivables relate solely 
to prepaid expenses and as such, the fair value is equal to that of the gross contractual amount. 

The values stated above are the initial assessment of the fair values of assets and liabilities on acquisition. These will be finalised within the coming year. 

Acquisition-related costs of £310,000 have been charged to exceptional items in the Consolidated Income Statement for the 52 week period ended 26 April 2020 
(see note 4).

Had the acquisition been consolidated from 29 April 2019, the Consolidated Income Statement for the period would show:

Revenue
Profit for the period

Acquisition
29 April 2019 to 
2 March 2020 
£’000 

21,463
4,371

Consolidated results  

for the period
52 week period  
ended 26 April 2020 
£’000

810,512
507

Proforma results 
£’000

831,975
4,878

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED27.   D I S C O N T I N U E D   O P E R AT I O N S
On 3 December 2018, the Watch Shop and The Watch Lab businesses were carved out of the Group and passed to a related undertaking outside of the Group. A 
third party, independent valuation of these businesses was obtained immediately prior to disposal, totalling £21,012,000 for the combined businesses. As this 
transfer was entirely intra-group, no cash proceeds were generated. 

The impact upon the Balance Sheet and Statement of Cash Flows for the historic periods have been presented below:

Net cash used in discontinued operations

Net cash from operating activities
Net cash used in investing activities
Net cash used in discontinued operations

Effect of the disposals on individual assets and liabilities

Goodwill 
Intangible assets
Property, plant and equipment
Inventories
Trade and other receivables
Cash and cash equivalents
Trade and other payables
Net identifiable assets and liabilities

52 week period ended 
28 April 2019
£’000

73
(516)
(443)

At date of carve out
 (3 December 2018)
£’000

2,950
2,376
1,087
16,704
780
5,659
(8,544)
21,012

2 8 .  C O N T I N G E N T  L I A B I L I T I E S
From time to time, the Group may be subject to complaints and litigation from its customers, employees, suppliers and other third parties. Such complaints and 
litigation may result in damages or other losses, which may not be covered by the Group’s insurance policies or which may exceed any existing coverage. Regardless 
of the outcome, complaints and litigation could have a material adverse effect on the Group’s reputation, divert the attention of the Group’s management team 
and increase its costs. 

On 17 March 2019, a claim was brought against three US subsidiaries of the Company, including Watches of Switzerland Group USA, Inc., in the U.S. District Court 
for the Southern District of Florida by a class who, in the two years prior to filing the complaint, had engaged in debit or credit card transactions with the Group in 
the United States and who were issued customer receipts that displayed more than the last five digits of the credit or debit card number used in connection with 
the transaction. The suit alleges violations of the FACTA legislation, which requires persons that accept credit and/or debit cards for the transaction of business to 
truncate all but the last five digits of the card number on printed receipts provided to consumers, as a means of protecting against identity theft and fraud. As the 
suit is protracted, and no specific monetary amount has been claimed, the potential liability in respect of such claim or any related claims is difficult to quantify. The 
Company has robustly defended itself and, at this point in time, the claim has been stayed by the Florida courts. Our legal costs of defending the claim are insured 
subject to the policy excess.

Following the carve out of The Watch Lab, certain leases are held on an agency basis, on behalf of The Watch Lab, and certain leases continue to be guaranteed  
by the Group. The maximum liability that could crystallise under these obligations is £1,661,000.

2 9. P O S T- B A L A N C E S H E E T  E V E N T S
The following non-adjusting events have occurred since 26 April 2020:

 – On 14 May 2020, the Group entered into a new £45,000,000 financing facility which was agreed under the UK governments’ CLBILS scheme. This comprised of 
an additional term loan of £22,500,000 with a term of 18 months and a revolving credit facility of £22,500,000 for the same period. For the term loan, interest is 
currently being charged at LIBOR plus 0.6% which will rise to LIBOR plus1.1% in the last 6 months. For the revolving credit facility, interest is charged at LIBOR 
plus 2.6%. The additional facility is secured by way of fixed and floating charges over certain UK assets. At 12 August 2020, the £22,500,000 term loan was fully 
drawn down and none of the revolving credit facility was drawn

 – All lenders within the existing UK facilities have agreed to an amendment to the banking covenants, as noted within note 1, which applies to the reporting periods 

of October 2020 and April 2021 where the fixed charge and leverage covenants have been waived. The Group must maintain a minimum headroom in its 
facilities of £20,000,000 from June 2020 to September 2021

 – The £45,000,000 financing facility contains a restriction on dividends or distributions from Jewel UK Midco Limited to Watches of Switzerland Group PLC. All 

other dividends and distributions are freely permitted throughout the Group. A similar restriction has been incorporated into the term loan and revolving credit 
facility entered into on 15 May 2019. The restriction in that facility falls away when the amendment to the banking covenants expire

 – In addition to the year-end receivable, the Group has received a further £5,992,000 of government grants and assistance available after the balance sheet date. 

These monies have been used to support our colleagues, and certain administrative expenses, during the ongoing COVID-19 pandemic

 – The majority of our US stores began to reopen in May 2020, and the majority of our UK store portfolio reopened in June in accordance with government guidelines.

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSCOMPANY BAL ANCE SHEET

FIXED ASSETS

Investments

CURRENT ASSETS

Debtors: amounts falling due within one year

CURRENT LIABILITIES

Creditors: amounts falling due within one year

Net current liabilities

Net assets

EQUIT Y

Share capital
Share premium
Retained earnings
Total equity

Note

26 April 2020
£’000

28 April 2019
£’000

C2

C3

C4

C6
C6

471,924

390

(4,689)

(4,299)

467,625

2,993
147,122
317,510
467,625

-
–

–

–

–

–

–
–
–
–

The Company’s loss after tax was £431,000 (2019: £nil) which relates solely to recharged management costs from subsidiary entities. 

The financial statements were approved and authorised for issue by the Board and were signed on its behalf by:

L A ROMBERG
C H I E F  F I N A N C I A L   O F F I C E R
12 August 2020

The notes on pages 176 to179 form part of these financial statements.

Company number: 11838443

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COMPANY STATEMENT OF CHANGES IN EQUITY

Share issue
Balance at 28 April 2019

Share issue
Nominal value reduction
Share cancellation
Distribution in law
Share issue on IPO
Costs directly attributable to primary issue
Loss for the financial period
Share-based payments
Balance at 26 April 2020

The transactions above have been further described within note C6 and C7.

Share  
capital
£’000

–
–

331,542
(328,227)
(1,040)
–
718
–
–
–
2,993

Share  

premium
£’000

–
–

–
–
–
–
154,412
(7,290)
–
–
147,122

Retained  
earnings
£’000

Total equity 
attributable to 
owners
£’000

–
–

–
328,227
1,040
(11,501)
–
–
(431)
175
317,510

–
–

331,542
–
–
(11,501)
155,130
(7,290)
(431)
175
467,625

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSNOTES TO THE COMPANY FINANCIAL STATEMENTS

C1.  G E N E R A L  I N F O R M AT I O N
Watches of Switzerland Group PLC (the ‘Company’) is a public limited company, limited by shares, which is listed on the London Stock Exchange and incorporated 
and domiciled in England and Wales. The registered number is 11838443 and the address of the registered office is Aurum House, 2 Elland Road, Braunstone, 
Leicester, LE3 1TT.

These financial statements present information about the Company as an individual undertaking and not about its Group. 

The financial statements of Watches of Switzerland Group PLC have been prepared in compliance with United Kingdom Accounting Standards, including Financial 
Reporting Standard 102, ‘‘The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland’’ (‘‘FRS 102’’) and the Companies Act 2006.

Accounting policies 
The accounting policies set out in the notes below have been applied in preparing the financial statements for the period ended 26 April 2020 and the comparative 
information presented in these financial statements for the period ended 28 April 2019.

The Company is included within the Consolidated Financial Statements of Watches of Switzerland Group PLC. The Consolidated Financial Statements of Watches 
of Switzerland Group PLC are prepared in accordance with IFRS and are publicly available. In these financial statements, the Company is considered to be a 
qualifying entity (for the purposes of this FRS) and has applied the exemptions available under FRS 102 in respect of the following disclosures:

 – Reconciliation of the number of shares outstanding from the beginning to end of the period;

 – The requirement to prepare a statement of cash flows;

 – Certain disclosures in relation to share-based payments; and

 – Key Management Personnel compensation

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the Company is not presented as part of the financial statements. 

The Company’s accounting policies are the same as those set out in note 1 of the Group Consolidated Financial Statements, except as noted below.

Investments
Investments in subsidiaries are measured at cost less accumulated impairment. Where merger relief is applicable, the cost of the investment in a subsidiary 
undertaking is measured at the nominal value of the shares issued together with the fair value of any additional consideration paid.

Impairment
The carrying values of non-financial assets are reviewed at each balance sheet date to determine whether there is any indication of impairment. If any impairment 
loss arises, the asset is adjusted to its estimated recoverable amount and the difference is recognised in the Income Statement. 

Trade and other debtors/creditors
Trade and other debtors are recognised initially at transaction price plus attributable transaction costs. Trade and other creditors are recognised initially at 
transaction price less attributable transaction costs. Subsequent to initial recognition they are measured at amortised cost using the effective interest method, less 
any impairment losses in the case of trade debtors. If the arrangement constitutes a financing transaction, for example if payment is deferred beyond normal 
business terms, then it is measured at the present value of future payments discounted at a market rate of interest for a similar debt instrument.

Share-based payments
Employees (including senior executives) of the Group receive remuneration in the form of share-based payments, whereby employees render services as 
consideration for equity instruments (equity-settled transactions). The fair value of the equity-settled awards is calculated at grant date using a Monte Carlo or 
Black-Scholes model. The resulting cost is charged in the Income Statement over the vesting period of the option or award and is regularly reviewed and adjusted 
for the expected and actual number of options or awards vesting.

Service and non-service performance conditions are not taken into account when determining the grant date fair value of awards, but the likelihood of the 
conditions being met is assessed as part of the Group’s best estimate of the number of equity instruments that will ultimately vest. No expense is recognised for 
awards that do not ultimately vest because of non-market performance and/or service conditions that have not been met. 

The social security contributions payable in connection with the grant of the share options is determined at each balance sheet date as a liability with the total cost 
recognised in the Consolidated Income Statement over the vesting period. 

Financial risk management
The Company’s financial risk is managed as part of the Group’s strategy and policies as discussed in note 23 of the Group financial statements.

Company result for the period
In accordance with the exemption allowed by Section 408(3) of the Companies Act 2006, the Company has not presented its own Income Statement or 
Statement of Comprehensive Income.

Directors remuneration and staff numbers
The Company has no employees other than the Directors, who did not receive any remuneration for their services directly from the Company in either the 
current or preceding period. See note 24 in the Group consolidated accounts for Key Management Personnel compensation.

Auditor’s remuneration
The remuneration paid to the auditor in relation to the audit of the Company is disclosed in note 5 of the Consolidated Financial Statements. The fees for the audit 
of the Company’s financial statements are borne by a subsidiary of the Company and are not recharged.

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C 2 .  F I X E D  A S S E T  I N V E S T M E N T S
The Company had the following subsidiaries as at 26 April 2020:

Entity

Principal activity

Country of incorporation

Registered off ice

Type of share  
held by the Group

Proportion of 
ordinary shares 
held by the Group 
Companies

Jewel UK Midco Limited*

Jewel UK Bondco PLC

Jewel UK Bidco Limited

Watches of Switzerland 
Operations Limited
Aurum Acquisitions Limited

Watches of Switzerland 
Company Limited
Goldsmiths Finance Limited

Intermediate holding 
company
Intermediate holding 
company
Intermediate holding 
company
Intermediate holding 
company
Intermediate holding 
company
Retail Jewellers

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

Finance company

England and Wales

Mappin & Webb Limited

Dormant

England and Wales

Goldsmiths Limited

Dormant

England and Wales

Watch Shop Limited

Dormant

England and Wales

Aurum Insurance (Guernsey) 
Limited
The Watch Lab Limited

Captive insurance  
company
Dormant

Guernsey

England and Wales

Watches of Switzerland 
Limited
Macrocom (1077) Limited

Dormant

England and Wales

Holding Company

England and Wales

Pension trustee company England and Wales

Holding company

Aurum Pension Trustees 
Limited
Watches of Switzerland  
Group USA Inc
Watches of Switzerland 
(Nevada) LLC
Watches of Switzerland LLC Retailer

Retailer

Mayor’s Jewelers, Inc

Retailer

Mayor’s Jewelers of Florida, Inc Retailer

USA

USA

USA

USA

USA

Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Heritage Hall, Le Marchant Street, St Peter 
Port, Guernsey GY1 4JH
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
108 West 13th Street, Wilmington, County 
of New Castle, Delaware DE 19801
3131 Las Vegas Boulevard South, Suite #11, 
Las Vegas NV 89109
187 Wolf Road, Suite 101, Albany,  
New York NY 12205
1209 Orange Street, Wilmington,  
Delaware DE 19801
1201 Hays Street, Tallahassee, Florida FL 
32301

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary & 
Redeemable preference 
Ordinary

Ordinary 

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

*Investment in Jewel UK Midco is directly held. All other investments are indirectly held.

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSNOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED

C 2 . F I X E D  A S S E T  I N V E S T M E N T S  (C O N T I N U E D)
All subsidiary undertakings are included in the Group Consolidated Financial Statements. The proportion of the voting rights in the subsidiary undertakings held 
directly by the Company do not differ from the proportion of ordinary shares held.

On 24 May 2019, the Company acquired the entire shareholding of Jewel UK Midco Limited and its related subsidiaries by a way of a share for share exchange with 
Jewel Holdco S.à r.l., becoming the Group’s immediate parent company.

On 4 June 2019, the Company waived its right to an intercompany receivable from Jewel UK Midco Limited for £140,382,000 which has been treated as a capital 
contribution and as such an increase in the investment in Jewel UK Midco Limited. 

Investment in subsidiaries at the period end was as follows:

COST

At start of period
Acquisition of Jewel UK Midco Group
Capital contribution
At end of period

Investments in Company undertakings are recorded at cost, which is the fair value of the consideration paid.

C 3 . D E B TO R S :  A M O U N T S  FA L L I N G  D U E W I T H I N   O N E  Y E A R

Amounts owed by Group undertakings
Deferred tax asset

The amounts owed by Group undertakings have been settled subsequent to the year-end date.

C 4 . C R E D I TO R S :  A M O U N T S  FA L L I N G  D U E W I T H I N  O N E Y E A R

Amounts owed to Group undertakings
Other creditors

Amounts owed to Group undertakings are unsecured and repayable on demand.

C 5 .  F I N A N C I A L  I N S T R U M E N T S

Financial assets – held at amortised cost
Amounts owed by Group undertakings

Financial liabilities – held at amortised cost
Amounts owed to Group undertakings
Other creditors

26 April 2020 
£’000

29 April 2019
£’000

–
331,542
140,382
471,924

–
–
–
–

26 April 2020 
£’000

29 April 2019
£’000

366
24
390

–
–
–

26 April 2020 
£’000

29 April 2019
£’000

4,661
28
4,689

–
–
–

26 April 2020 
£’000

29 April 2019
£’000

366
366

4,661
28
4,689

–
–

–
–
–

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C 6 . E Q U I T Y
The movement on share capital is reflected as follows: 

As at 28 April 2019
Per Annual Report and Accounts 

Group reorganisation
Issue to Jewel Holdco S.à r.l. 1

S618 CA06 share consolidation 2

Issue of shares to Jewel Holdco S.à r.l. for investment in Jewel UK Midco Limited 3

Reduction of nominal value4

Cancellation of shares held by Jewel Holdco S.à r.l. 5

Subdivision of shares6

Initial public offering
Issue of shares on IPO 7
Directly attributable costs 8
Balance at 26 April 2020

Nominal value

Share capital

Share premium

£

Shares

£’000

£’000

1

–

1.000

1.000
1.000
4.000
5.000
5.000
5.000
(4.950)
0.050
0.050
0.050
(0.0375)
0.0125

4
5
(4)
1
66,308,370
66,308,371
–
66,308,371
(20,808,371)
45,500,000
136,500,000
182,000,000

0.0125
–
0.0125

57,455,554
–
239,455,554

–
–
–
–
331,542
331,542
(328,227)
3,315
(1,040)
2,275
–
2,275

718
–
2,993

–

–
–
–
–
–

–
–
–
–
–

154,412
(7,290)
147,122

1) On 23 May 2019, the Company issued a further four ordinary shares to Jewel Holdco S.à r.l. for cash consideration

2) On 23 May 2019, it was agreed that the five ordinary shares of £1.00 each in the issued share capital of the Company be consolidated into 1 ordinary share of £5.00

3)  On 24 May 2019, the Company acquired the entire shareholding of Jewel UK Midco Limited and its related subsidiaries by a way of a share for share exchange with Jewel Holdco S.à r.l., becoming the Group’s 

immediate parent company. The reorganisation was undertaken as part of the IPO with the company being both created and inserted as part of the process

4)  On 24 May 2019, it was agreed that the nominal value of the ordinary share capital be reduced from £5.00 to £0.05 with the amount which the share capital is so reduced to be credited to the Company’s 

retained earnings

5)  On 29 May 2019, it was agreed that the share capital of the Company be reduced from £3,315,000 to £2,275,000 by cancelling 20,808,371 of the existing ordinary shares of £0.05 each held by Jewel Holdco S.à r.l.

6)  On 30 May 2019 the Company subdivided the issued share capital by a factor of four which reduced the nominal value of each share to £0.0125 and increased the number of shares by 136,500,000 to a total of 

182,000,000 ordinary shares. The Company was also re-registered as a public limited company under the Companies Act 2006

7)  On the 4 June 2019, the Company was admitted for listing on the London Stock Exchange. The Company issued 57,455,554 shares for £2.70 each with a nominal value of £0.0125p recognising additional share 

capital of £718,000 and share premium of £154,412,000

8)  Incremental expenses of £7,290,000 which are directly attributable to the primary issue of shares have been offset against the share premium recognised in line with IAS 32 ‘Financial instruments: presentation’

C 7. R E L AT E D PA R T Y  T R A N S AC T I O N S
The Company has taken advantage of the exemptions under FRS 102.33 ‘Related Party Transactions’ for wholly owned subsidiaries not to disclose intra-group 
transactions.

Transactions with entities under common control
See note 23 in the Group financial statements for transactions with the Company’s former parent company, Jewel Holdco S.à r.l. There have been no other related 
party transactions with this entity. 

On 17 May 2019, the Company entered into a loan transfer relating to a loan between Jewel UK Bidco Limited (a subsidiary of the Company) and Jewel UK Topco 
Limited. The principal amount owed to Jewel UK Bidco Limited of £11,012,000 and associated interest of £408,000, by Jewel UK Topco Limited was transferred to 
the Company.

On 4 June 2019, the Company waived its right to the amounts owed by Jewel UK Topco Limited by way of a formal deed of release and recognised this as a 
distribution in law totalling £11,501,000.

C 8 .  S H A R E - B A S E D  PAY M E N T S 
Details of the Company’s share-based payments are disclosed within note 22 in the Group Consolidated Financial Statements. 

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSGLOSSARY

ALTE RNATIVE PE RFORMANC E M E ASU RE S

The Directors use alternative performance measures (APMs) as they believe 
these measures provide additional useful information on the underlying trends, 
performance and position of the Group. These measures are used for 
performance analysis. The APMs are not defined by IFRS and therefore may not 
be directly comparable with other companies’ APMs. These measures are not 
intended to be a substitute for, or superior to, IFRS measures.

Adjusted EBITDA margin %
Adjusted EBITDA margin divided by revenue.
Why used 
Measure of profitability.
Reconciliation to IFRS measures
Not applicable.

4-Wall EBITDA
Net margin less store costs.
Why used 
4-Wall EBITDA is a direct measure of profitability of the store operations.
Reconciliation to IFRS measures

£m

Revenue
Cost of inventory expensed
Other 
Net margin
Store costs
4-Wall EBITDA

FY20
810.5
(510.6)
4.8
304.7
(178.2)
126.5

FY19

773.5
(488.9)
5.6
290.2
(172.4)
117.8

Adjusted EBIT/operating profit
Operating profit before exceptional items and IFRS 16 impact. 
Why used 
Measure of profitability that excludes one-off exceptional costs and IFRS 16 
adjustments to allow for comparability between years.

This measure was linked to management incentives in the financial year.
Reconciliation to IFRS measures
Reconciled in note 2 to the Consolidated Financial Statements.

Adjusted EBITDA
EBITDA before exceptional items presented in the Group’s Income Statement, 
professional costs for non-trading activities and management fees. Shown on a 
continuing basis and before the impact of IFRS 16 ‘Leases’.
Why used 
Measure of profitability that excludes one-off exceptional and non-underlying items 
and IFRS 16 adjustments to allow for comparability between years.
Reconciliation to IFRS measures
Reconciled in note 2 of the Consolidated Financial Statements.

Adjusted EBITDA pre-exceptional, store opening and closing costs  
and other non-underlying items 
Adjusted EBITDA adjusted for store opening and closing costs, other non-
underlying items and exceptional items. Shown on a continuing basis and before 
the impact of IFRS 16 ‘Leases’.
Why used 
Store opening and closing costs, non-underlying and exceptional items are 
removed from EBITDA in this measure to provide a consistent view of 
profitability excluding significant items that are one-off in nature. 

This measure was linked to management incentives in the 2019 financial year.
Reconciliation to IFRS measures
Reconciled in page 27 of the Financial Review.

Adjusted basic Earnings Per Share
Earnings per share before exceptional items and IFRS 16 impact.

Why used
Measure of profitability that excludes one-off exceptional items and IFRS 16 
adjustments to provide comparability between years. 

This measure was linked to management incentives in the financial year.

Reconciliation to IFRS measures
Reconciled within note 10 of the financial statements.

Adjusted profit before tax
Profit before tax before exceptional items and IFRS 16 impact.
Why used 
Measure of profitability that excludes one-off exceptional items and IFRS 16 
adjustments to provide comparability between years.
Reconciliation to IFRS measure

£m

Profit before taxation from continuing operations
Exceptional items
Pre-exceptional IFRS 16 adjustment*
Adjusted profit before tax

FY20
1.5
46.0
1.9
49.4

Pre-exceptional IFRS adjustment is made up of:

£m

IFRS 16 impact on profit before taxation
Onerous lease exceptional item
Exceptional impairment of property, plant & equipment 
Exceptional impairment of right-of-use assets 
Total

FY19

20.1
–
6.4
26.5

FY20
(2.2)
5.5
3.3
(4.7)
1.9

Average selling price (ASP)
Revenue (including sales related taxes) generated in a period from sales of a 
product category divided by the total number of units of such products sold in 
such period. 

Why used 
Measure of sales performance.

Reconciliation to IFRS measures
Not applicable.

18 0  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
Constant currency basis
Results for the period had the exchange rates remained constant from the 
comparative period. 

Why used 
Measure of revenue growth that excludes the impact of foreign exchange. 

Net margin %
Net margin % is calculated as net margin as a percentage of revenue.

Why used 
Direct indicator of profitability.

Reconciliation to IFRS measures
Net margin £304.7m divided by revenue £810.5m.

Reconciliation

£/$m

FY20 Group Revenue (£)
FY20 US Revenue ($)
FY20 US Revenue (£) @ FY20 Exchange rate
FY20 US Revenue (£) @ FY19 Exchange rate

FY20 Group Revenue (£) @ Constant currency

FY20 Exchange rate
FY19 Exchange rate

810.5
286.8
225.0
220.4

805.9

£1 : $1.274
£1 : $1.301

Return on Capital Employed (ROCE)
Return on capital employed (ROCE) is defined as Adjusted EBIT divided by 
average capital employed. Average capital employed is total assets less current 
liabilities on a pre-IFRS 16 basis. 

Why used 
ROCE demonstrates the efficiency with which the Group utilises capital.

Reconciliation to IFRS measures
Adjusted EBIT of £55.9m divided by the average capital employed, which is 
calculated as follows:

£m

FY20

FY19

Exceptional items
Items that in the judgement of the Directors need to be disclosed by virtue of 
their size, nature or incidence, in order to draw the attention of the reader and 
to show the underlying business performance of the Group. 

Why used 
Draws the attention of the reader and to show the items that are significant by 
virtue of their size, nature or incidence.

Total assets (note 1 to the Consolidated Financial 
Statements)
Current liabilities (note 1 to the Consolidated 
Financial Statements)
Capital employed
Average capital employed

OTHER DEFINITIONS

595.7

(229.3)
366.4
354.2

512.7

(170.6)
342.1

Compound Annual Growth Rate (CAGR)
CAGR is average increase in annual revenue that revenue would be required 
to grow from its beginning balance to its ending balance.

Continuing basis
Results exclude the results of discontinued operations as disclosed in the 
Consolidated Income Statement.

Expansionary capital expenditure/capex
Expansionary capital expenditure relates to new stores, relocations or 
refurbishments greater than £250,000.

Luxury watches
Watches that have a Recommended Retail Price greater than £1,000.

Luxury jewellery
Jewellery that has a Recommended Retail Price greater than £500.

Non-core stores
These stores are not core to the ongoing strategy of the business and will be 
closed at the end of their lease term.

Showroom maintenance capital expenditure/capex
Capital expenditure which is not considered expansionary.

Reconciliation to IFRS measures
Disclosed in note 4 of the Consolidated Financial Statements.

Net debt 
Total borrowings (excluding capitalised transaction costs) less cash and cash 
equivalents. Excludes the impact of IFRS 16.

Why used 
Measures the Group’s indebtedness.

Reconciliation to IFRS measures

£m

Total net debt – as per note 19 of the financial statements
Add back:
Capitalised borrowing costs
Less:
Lease liabilities (IFRS 16)
Net debt excluding capitalised transaction costs

FY20
434.8

2.9

(308.0)
129.7

FY19

232.6

8.0

–
240.6

Net margin
Revenue less inventory recognised as an expense, commissions paid to the 
providers of interest free credit and inventory provision movements.

Why used 
Measures the profit made from the sale of inventory before store or overhead costs.

Reconciliation to IFRS measures

£m

Revenue
Cost of inventory expensed
Other 
Net margin

FY20
810.5
(510.6)
4.8
304.7

FY19

773.5
(488.9)
5.6
290.2

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GOVERNANCE REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSSHAREHOLDER INFORMATION FOR WATCHES OF SWITZERL AND GROUP PLC

C O M PA N Y
Watches of Switzerland Group PLC 

Registered office address
Aurum House, 2 Elland Road, Braunstone, Leicester LE3 1TT  
Registered in England and Wales

Company Number: 11838443  
VAT number: 834 8634 04

A DV I S E R S 
Independent Auditor 
Ernst & Young LLP, 1 More London Place, London, SE1 2AF 

Corporate solicitors 
Slaughter and May, One Bunhill Row, London, EC1Y 8YY

Gateley Legal, One Eleven Edmund Street, Birmingham B3 2HJ

Registrars
Equiniti, Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA

Joint brokers
Barclays Bank plc, 5 The North Colonnade, Canary Wharf, London, E14 4BB

Goldman Sachs PLC, Peterborough Court, 133 Fleet Street, London, EC4 2BB

Financial PR
Headland PR Consultancy LLP, Cannon Green, 27 Bush Lane, London, EC4R 0AA

F I N A N C I A L  C A L E N DA R
Q1 Trading update:  13 August 2020 

AGM: 

14 October 2020

Half-yearly results: 

17 December 2020 

Q3 Trading update:  26 February 2021 

Financial year end: 

2 May 2021

A N N U A L  G E N E R A L  M E E T I N G 
The AGM will be held at 1pm on Wednesday 14 October 2020 at our offices at 
36 North Row, London, W1K 6DH. The Notice of Meeting which accompanies 
this report and accounts sets out the business to be transacted. 

S H A R E H O L D I N G  I N F O R M AT I O N 
Registrars 
Please contact our registrar Equiniti directly for all enquiries about your 
shareholding. Visit their website shareview.co.uk for online information  
about your shareholding (you will need your shareholder reference number 
which can be found on your share certificate or telephone the Registrar  
direct on +44 (0)371 384 2030. Overseas Shareholder helpline number  
+44 (0)121 415 7047. Lines are open 8.30am to 5.30pm Monday to Friday. 
For more information see www.thewosgroupplc.com/investors/shareholder-contacts

F O RWA R D L O O K I N G  S TAT E M E N T S
Cautionary statement: The Annual Report and Accounts contains certain 
forward looking statements with respect to the operations, performance and 
financial conditions of the Group. By their nature, these statements involve 
uncertainty since future events and circumstances can cause results and 
developments to differ materially from those anticipated. The forward looking 
statements reflect knowledge and information available at the date of 
preparation of this Annual Report and the Company undertakes no obligation to 
update these forward looking statements. Nothing in this Annual Report should 
be construed as a profit forecast. Certain regulatory performance data 
contained in this Annual Report is subject to regulatory audit. 

T E R M S U S E D I N T H I S R E P O R T
The term “Group” means Watches of Switzerland Group PLC (Company 
registration number 11838443) and its subsidiaries. 

O N L I N E A N N U A L  R E P O R T
Our Annual Report is available online. View or download the full Annual Report and 
Accounts from: www.thewosgroupplc.com/investors/results-centre/year/2020

WA R N I N G  TO  S H A R E H O L D E R S
Please be very wary of any unsolicited contact about your investments or offers 
of free company reports. It may be from an overseas ‘broker’ who could sell 
you worthless or high risk shares. If you deal with an unauthorised firm, you 
would not be eligible to receive payment under the Financial Services 
Compensation Scheme. Further information and a list of unauthorised firms 
that have targeted UK investors is available from the Financial Conduct 
Authority at: fca.org.uk

182  |  TH E WATC H E S O F SW IT Z E R L A N D G RO U P A N N UA L R E P O RT A N D ACCO U NT S 2020

 
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2 Elland Road
Leicester
LE3 1TT

www.thewosgroupplc.com