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Watches of Switzerland Group

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FY2021 Annual Report · Watches of Switzerland Group
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ANNUAL REPORT AND ACCOUNTS 2021

C O N T E N T S

We are the leading luxury  
watch specialist in the UK  
with a significant presence 
in the US

Our success is based on strong, 
long-standing partnerships with  
the most prestigious luxury watch 
brands, supported by impactful 
marketing and powered by 
leading-edge technology to 
provide our customers  
with a modern, distinctive 
luxury experience.

READ MORE:
thewosgroupplc.com

S T R AT E G I C  R E P O R T 

G OV E R N A N C E R E P O R T  

F I N A N C I A L  S TAT E M E N T S  

Corporate Governance Introduction 119
Corporate Governance Statement  121
Board of Directors 
128

Directors’ Report 

Nomination Committee Report 

130

134

Audit Committee Report 
136
Remuneration Committee Report  141
Directors’ Remuneration Report 
146

Annual Report on Remuneration 

157

Independent Auditor’s report 

Consolidated Income Statement 
Consolidated Statement of 
Comprehensive Income 

Consolidated Balance Sheet 
Consolidated Statement of  
Changes in Equity 
Consolidated Statement of  
Cash Flows 
Notes to the Consolidated  
Financial Statements 

Company Balance Sheet 
Company Statement of  
Changes in Equity 
Notes to the Company  
Financial Statements 

Glossary 
Shareholder Information 

162

168

169

170

171

172

173

210

211

212

216

218

At a Glance 

A Year in Review 

Chair’s Statement 

Market Review 

Our Brand Partnerships 

Chief Executive Officer’s Review 

Our Strategy 

Business Model 

Financial Review 

Our Portfolio 

Our Stores 

Key Performance Indicators 
Non-financial Information  
Statement 

Section 172 
People, Culture, Community 
and Environment 

Risk Management 

Principal Risks and Uncertainties 
Going Concern and  
Viability Statement 

02

04

08

10

20

42

48

58

60

66

68

70

73

74

84

102

105

114

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021A SUCCESSFUL YEAR 
DESPITE SIGNIFICANT 
HEADWINDS

We delivered on our strategy with  
another strong performance during the year, 
continuing to prove the value of our highly 
differentiated model. 

Our teams have adapted and stepped up to the 
challenges and opportunities with inspirational 
enthusiasm and positivity.

Our strategy is working in the US where our 
growth has been outstanding. In the UK, we 
delivered a robust performance, overcoming 
approximately 26 weeks of store closures and 
significantly reduced travel and tourism. 

We are proud to be launching The Watches of 
Switzerland Group Foundation, with the initial 
Group donation to the Foundation of £1.5 million 
and an additional £1.5 million planned in FY22.

Looking ahead, we are confident in our plans to 
continue investing for growth and to enhance our 
leading position in the UK and become a clear 
leader in the US.

READ MORE: 
A YEAR IN REVIEW  
PAGE 04

CHIEF EXECUTIVE  
OFFICER’S REVIEW  
PAGE 42

OUR STRATEGY  
PAGE 48

01 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021AT A  G L A N C E

The Watches of Switzerland Group is a globally recognised specialist of luxury 
watches with a complementary luxury jewellery offering, and a rich history of 
long-standing partnerships with prestigious brands including Rolex, Patek 
Philippe, Audemars Piguet, Cartier, OMEGA, TAG Heuer, Breitling and Tudor. 

The Group has a market leading position in the UK luxury watch market and has 
established a significant presence in the US market, where it aims to become a leader. 

THE GROUP ’S TOP EIGHT BR ANDS

P U R P OS E

To provide the highest level of customer service by well-trained, expert colleagues 
in luxurious and welcoming store environments and state-of-the-art online sites, and 
by partnering with the most prestigious luxury watch brands and jewellery brands, 
all supported by leading-edge technology and bold, impactful marketing.

WELL-INVESTED STORE NET WORK

148

TOTAL STORES  
(EXCLUDING NON-CORE1) 
AS AT 2 MAY 2021

67%

REVENUE FROM  
THE UK

33%

REVENUE FROM  
THE US

02 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021HIGHLIGHTS

REVENUE: 

RETURN ON CAPITAL EMPLOYED2: 

SALES BY CATEGORY

£905.1m

19.7%

CHANGE VS LY (AT CONSTANT CURRENCY)1:

CHANGE VS LY:

+13.3%

+390bps

ADJUSTED EBIT 2: 

OPER ATING PROFIT: 

£77.6m

CHANGE VS LY:

+38.9%

£81.9m

CHANGE VS LY:

+69.5%

PROVEN TR ACK RECORD AND  
MARKET LEADING PROPOSITION

1

4

Proven track record of delivering a 
strong, consistent financial 
performance with robust sales, 
sustained profitable growth, 
elevated returns on capital and 
strong cash generation

2

Long-standing, collaborative 
partnerships with the most 
prestigious and recognised 
luxury watch brands. 
Approximately 82% of FY21 
Group revenue is represented 
by the top eight brands

3

Multi-channel specialist with a 
leading UK position and a significant 
and growing position in the US in 
luxury watches which has high 
barriers to entry, robust demand, 
proven value creation and 
supply-driven dynamics

Significant presence in the US and 
scale and national coverage in the UK, 
with well-invested stores providing an 
exceptional customer experience 
through welcoming and expert 
service and luxurious, open, 
contemporary, spacious with 
browsable environments

5

Bold, impactful marketing focused  
on digital communications, 
Customer Relationship 
Management (CRM), customer 
experience and co-operative 
activity with brand partners

6

State-of-the-art SAP-based IT 
systems supporting all stores and 
websites in the UK and in the US

7

Well placed to continue to build 
our leading position in the robust 
UK market and to become a clear 
leader in the US, an under-invested 
market for luxury watches

FY21

6.2%
(FY20: 7.6%)

6.7%
(FY20: 8.5%)

87.1%
(FY20: 83.9%)

Luxury watches

Luxury jewellery

Other

SALES BY CUSTOMER SEGMENT

FY21

2.4%
(FY20: 10.5%)

2.9%
(FY20: 17.0%)

94.7%
(FY20: 72.5%)

Domestic UK/US/EU

Tourism

Airports

Tourism + Airports = 5.3% 
in FY21 (27.5% in FY20)

BR AND AWARENESS: 2012 , 2021

UK 

US

Total 
awareness

Total 
awareness

2012

46%

35%

84%

2021

68%

64%

96%

2020/21

84%

93%

Watches of Switzerland

Mappin & Webb

Goldsmiths

Mayors

UK Source: Pragma Watch and Jewellery Survey 2012 & ID Consulting Consumer Brand 
Awareness for the Watches of Switzerland Group April 2021. US Source: Schlesinger 
Watches of Switzerland Brand Research July 2020 conducted in NYC, with focus on the 
tri-state area; Mayors Brand Research September 2020.

1  Refer to the Glossary on pages 216 to 217 for definition.
2  This is an Alternative Performance Measure. Refer to the Glossary on pages 216 to 217 

for definition and reconciliation of statutory measures where relevant.

03 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
 
 
A Y E A R I N R E V I E W

During a year of significant challenges, we were highly active, reacting with  
agility and innovation to a changing retail landscape. We found new ways  
of engaging with our customers and doing business, despite our stores being  
closed or disrupted for a significant portion of the year.

TECHNOLOGY

LUXURY 
WATCH 
VIRTUAL 
BOUTIQUE 
LAUNCH 

Team recruited from  
our airport stores to 
ensure exceptional 
customer service

TECHNOLOGY

UK “BY PERSONAL 
APPOINTMENT” 
LAUNCH

Real-time online booking 
system for both in-store  
and virtual appointments

PRODUCT 
LAUNCHES

Geneva Watch  
Days – Trade 
Fair: Full marketing 
activity across  
our platforms

J U N E

J U LY

AUGU ST

S E P TE M BE R

OCTOBE R

PRODUCT 
LAUNCHES

Classic Fusion WOSG 
exclusive watch 
launched with a virtual 
customer event

STORE OPENINGS

UK – First Rolex 
mono-brand boutique  
in Scotland (Glasgow)

Three new TAG Heuer 
mono-brand boutiques
US – Grand Seiko 
pop-up

PRODUCT 
LAUNCHES

Novelties launched  
via virtual client events, 
including new Datejust 
31mm, Oyster Perpetual 
Submariner and Oyster 
Perpetual joyful 
colour dials

TECHNOLOGY

US – ecommerce 
digital marketing launch

STORE OPENINGS

UK –First Tudor 
mono-brand boutique 
in Europe

MAY 
2020

TECHNOLOGY

People – Enhanced 
e-learning and 
development initiatives 
introduced

PRODUCT 
LAUNCHES

Toge WOSG exclusive 
watch launched with  
a virtual customer event

UK STORES WERE CLOSED FOR APPROXIMATELY 26 WEEKS OF THE FINANCIAL YEAR

04 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021STORE OPENINGS

UK

Watches of Switzerland  
Broadgate

Watches of Switzerland 
Knightsbridge expansion  
and refurbishment

PRODUCT 
LAUNCHES

Exclusive Breitling 
Premier B01 
Chronograph 42 
watch launched

TECHNOLOGY

CLICK & 
COLLECT

Relaunch during  
UK lockdown

PEOPLE 

Over 45,000 e-learning training modules 
completed in the UK and the US

TECHNOLOGY

UK LUXURY 
JEWELLERY VIRTUAL 
BOUTIQUE LAUNCH

PRODUCT 
LAUNCHES

US – New jewellery  
campaign launch

PRODUCT 
LAUNCHES

Nautilus 5711/1A-014 
launched (final 5711 
version to be produced)

NOVE M BE R

DEC E M BE R

JAN UARY 
2021

FE BRUARY

MARC H

APRI L

TECHNOLOGY

STORE OPENINGS

UK – Launch of  
Tudor online

US – Eight mono-
brand boutiques 
(TAG Heuer, 
OMEGA, Breitling) 
opened in five 
locations

TECHNOLOGY

US

“BY PERSONAL 
APPOINTMENT” 
LAUNCH

STORE OPENINGS

UK – Three 
mono-brand 
boutiques opened in 
two locations, 
including the first 
Breitling boutique in 
Scotland (Glasgow)

PRODUCT 
LAUNCHES

Watches & 
Wonders –  
Trade Fair:

Full marketing activity 
across our platforms

US STORES WERE CLOSED FOR APPROXIMATELY FOUR WEEKS OF THE FINANCIAL YEAR

05 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202106 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021STR ATEGIC
REPORT

Chair’s Statement — 08
Market Review — 10
Our Brand Partnerships — 20
Chief Executive Officer’s Review — 42
Our Strategy — 48
Business Model — 58
Financial Review — 60
Our Portfolio — 66
Our Stores — 68
Key Performance Indicators — 70
Non-financial Information Statement — 73
Section 172 — 74
People, Culture, Community and Environment — 84
Risk Management — 102
Principal Risks and Uncertainties — 105
Going Concern and Viability Statement — 114

07 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSC H A I R ’ S

S TATEM ENT

08 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021First and foremost, I would like to thank our incredible 
colleagues for their unwavering spirit, commitment and 
hard work which this year have been truly unbelievable. 
In  addition,  I  am  thankful  for  the  ongoing  support  of  our 
shareholders which have been invaluable during the social and 
economic impact of the COVID-19 pandemic.

The  business  has  performed  strongly  against  a  backdrop  of 
unprecedented challenges and headwinds. We delivered on our 
financial guidance and achieved another strong year of profitable 
growth,  despite  facing  significant  disruption  to  our  business, 
including prolonged periods of store closure and reduced travel 
spend and airport business in the UK as well as significantly lower 
store traffic in both the UK and the US. We have continued to 
adapt, innovate, develop and expand in both the UK and the US 
and we have further cemented our leadership position in the UK 
whilst  continuing  to  develop  and 
expand  our  presence  in  the  US, 
which  now  represents  33%  of 
Group  revenue.  We  have  further 
enhanced  our  brand  partnerships, 
led  by  Rolex,  through  continued 
cross-departmental  collaboration, 
spanning  areas  including  product 
launches, merchandising, distribution 
opportunities,  marketing  initiatives 
and 
learning  and  development 
programmes. We introduced a new 
in 
Rolex  Academy  programme 
which  600  of  our  UK  colleagues 
participated. Our strategy is working 
and  we  are  executing  well  against 
our objectives.

I am thrilled to have joined the Watches of Switzerland Group 
as Chair in November 2020, at the beginning of the second half 
of the financial year. At that stage, the Group had only been a 
publicly  listed  company  for  a  short  amount  of  time  but  had 
already  developed  a  strong  reputation  and  established  a 
compelling  and  differentiated  equity  story  with  clear  growth 
opportunities. My early impressions since joining have further 
confirmed this view, particularly given our dynamic, motivated 
team, with a clear view of both organic and inorganic growth 
opportunities ahead.

The  Group’s  success  to  date  is  testament  to  having  a  robust 
business model. We have a leading position in the luxury watch 
category, which has high barriers to entry and is supported by 
unique characteristics which have underpinned a track record 
of  long  term  growth.  We  have  strong,  long-standing  and 

collaborative partnerships with the brands we represent. Our 
luxury  jewellery  range  is  highly  complementary  to  luxury 
watches,  adding  a  different  dimension  to  the  business  and 
appealing to a wider audience. Through consistent investment 
in  our  multi-channel  offer  and  in  the  development  of  our 
colleagues,  we  are  able  to  offer  a  truly  exceptional  customer 
experience, backed by leading-edge systems. 

In  a  year  of  much  disruption,  our  performance  was  made 
possible by the unrelenting dedication of our colleagues who 
embraced the challenges faced with enthusiasm and agility. We 
are  pleased  to  have  maintained  full  employment  and  salaries 
throughout  lockdown  and  disrupted  trading  periods  whilst 
having fully addressed the health and safety of both colleagues 
and  customers,  creating  a  safe  environment  for  people  to 
return to work and shop.

We  are  proud  to  have  made  our 
first appearance in the Hampton-
Alexander Report, which provides 
a  ranking  to  FTSE  100  and  FTSE 
250  companies  based  on  the 
gender composition of the Board, 
Executive  Committee  and  their 
direct  reports.  In  its  final  report, 
the  Group  ranked  number  98  in 
the  FTSE  250  Index  for  ‘Women 
on Boards and in Leadership’.

We are excited about the future for 
many reasons. We plan to continue 
to  build  on  our  market  leading 
position in the UK through further 
enhancement of the store portfolio, 
including  the  Goldsmiths  Luxury 
concept roll-out, the mono-brand boutique network expansion 
and  select  multi-brand  store  opportunities  such  as  the  store 
planned  in  Battersea,  as  well  as  further  development  of  our 
online capabilities, supported by investment in systems and bold 
marketing  initiatives.  Our  US  growth  opportunity  is  significant 
and  we  plan  to  leverage  our  UK  experience  to  become  clear 
leaders  in  the  US  market  through  continued  elevation  of  the 
network, expansion of the store portfolio and building out of the 
recently  launched  ecommerce  platform.  Our  organic  growth 
initiatives are likely to be complemented by selective acquisitions.

“I am delighted to  
have joined a truly  
fantastic business which has 
all the components for 
sustained, long term growth.”

IAN CARTER 
CHAIR

I am confident that through consistent levels of investment in 
the  business  and  execution  of  the  strategy,  we  are  well 
positioned  to  continue  to  deliver  sustained  growth  and 
elevated returns for our shareholders. •

09 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021M A R K E T R E V I E W

WHAT DIFFERENTIATES THE  
LUXURY WATCH CATEGORY

A UNIQUE MARKET 

Led by globally strong brands focused  
on investment, product quality  
and innovation and brand marketing, 
achieving a higher average selling price 
than most luxury consumer 
goods categories 

DEMAND EXCEEDS SUPPLY  
FOR KEY BR ANDS 

Limited supply capacity for brands  
e.g. Rolex, Patek Philippe, 
Audemars Piguet

HIGH BARRIERS TO ENTRY 

Strong brand/retail partnerships  
are based on many years of experience 
and category expertise

LITTLE THREAT OF DIGITAL 
PUREPL AY DEVELOPMENT 

STRONG VALUE   
RETENTION 

Brands generally require prior store 
approval as a pre-requisite for 
online selling; multi-channel is 
a preferred direction

Rarity, innovation, craftsmanship and 
precious materials support brand 
positioning; some products considered 
investment asset class

SPECIALIST CATEGORY 

Specialist for both the manufacturer 
and the retailer; consumers respond 
to expertise, authority and heritage

I N T H E M A R K E T  R E V I E W S E C T I O N :

The Luxury Watch Market — 11
The UK Market — 14
The US Market — 16
Luxury Jewellery — 18
After-sales and Servicing — 19
Risks to the Market — 19

10 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021THE LUXURY WATCH MARKET HAS A  
STRONG TRACK RECORD OF GROWTH

HIGHLIGHTS

$47.1bn

(£33.6bn) 2019 VALUE OF   
GLOBAL RETAIL SALES   
OF LUXURY WATCHES1

92%

LUXURY WATCHES   
AS % OF 2020 GLOBAL  
SWISS WATCH EXPORTS 

The luxury watch industry is well protected with high barriers to entry and 
a track record of consistent long term growth, underpinned by sustained 
investment and elevated innovation.

The  Group  estimates  global  retail  sales  of  luxury  watches  were  approximately 
$37.8  billion  in  2020  (£26.9  billion),  including  the  Swiss  market,  repairs  and  the 
contribution from non-Swiss luxury watch brands.

Luxury watches have continued to be supported by long term increases in prices, with 
average selling price of Swiss watch exports (wholesale) generating a 20-year CAGR 
of +3.4% (2020 vs 2000).

Watches at the luxury end of the market have outperformed lower priced segments 
and represent 91.6% of the value of global Swiss watch exports in 2019; note in 2000, 
luxury watches represented 38.7% of the value of all Swiss watch exports.

RESILIENT LONG TERM GROW TH IN SWISS WATCH EXPORTS

CHF billion

CAGRs2 1970-2020

1995-2020

Value

+3.3%

+2.9%

25

20

15

10

5

0

9.3

8.0

6.8

2.6

3.1

3.5

4.3

EXPORTS TO THE UK 
UP +0.1% 

CHINA/HK BUBBLE

CHINA/HK
CORRECTION

COVID-19
IMPACT

15.9

14.8

15.2

12.3

12.7

11.4

20.2

20.6

21.0

20.2

18.3

18.8

19.9

20.5

18.1

16.1

1970

1975 1980 1985 1990 1995 2000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Source: Federation de l’Industrie Horlogère Suisse (FH)

1  Company estimates based on Swiss luxury watch exports (wholesale price CHF 500+) grossed up to retail price; includes repairs and non-Swiss luxury brands.
2  Refer to the Glossary on pages 216 to 217 for definition.
3  OC&C Luxury Watch Consumer Survey May 2017 across overall luxury watch customers (2,356 respondents) for luxury watches purchased between 2013 and 2017.
4  The Watches of Switzerland Group customers only.

11 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
M A R K E T R E V I E W C O N T I N U E D

DISCIPLINED DISTRIBUTION MANAGEMENT 
THROUGH SELECTIVE DISTRIBUTION 
AGREEMENTS

AGE PROFILE 3

INCOME PROFILE 3

Under 25

 6%

<£10,000

0%
0%

 31%

Distribution of luxury watches takes place under selective distribution agreements 
entered into with brands, which are ordinarily limited by geography, awarded on a 
point of sale basis and which ensure retailers maintain strict presentation standards. 
Selective distribution agreements enable brands to control the number of points of 
sale and qualitative criteria on retailer approval. Product presentation and customer 
experience are closely monitored by the brand owners.

Globally, the retail market for luxury watches is predominantly comprised of a large 
volume of small retailers. 

25-34

35-44

45-54

55-64

65-74

20%

13%

26%

30%

14%

14%

14%

12%

4%

9%

LOYAL, DIVERSE, MULTI-GENERATIONAL 
CUSTOMER BASE

0%

75 and
over

8%

£10,000-
£39,000

£40,000-
£69,000

£70,000-
£100,000

>£100,000

11%

41%

22%

13%

20%

33%

3%

2%

Prefer not
to answer/
Don’t know

0%

14%

Luxury watches attract a unique set of shoppers, who can become repeat customers, 
spanning age and income groups.

Store  design,  marketing  and  customer  service  of  the  Group  appeal  to  a  broad 
demographic audience.

Demand for luxury watches has also driven the pre-owned market which provides 
liquidity and enhances value preservation of the category as a whole.

Luxury watch buyers
The Company 
UK average

Luxury watch buyers
The Company 
UK average

GENDER PROFILE 4

FREQUENCY PROFILE 3

Male

Female

1

2-3

4-5

6+

25%

75%

5%

10%

40%

45%

Source: Company information, OC&C.

Note: UK customers only.
3   OC&C Luxury Watch Consumer Survey May 2017 across overall luxury watch 

customers (2,356 respondents) for luxury watches purchased between 2013 and 2017.

4  The Watches of Switzerland Group customers only.

12 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021GLOBAL BRANDS HAVE SUPPLY DRIVEN GROWTH

For  the  total  luxury  watch  industry, 
demand  has  increased  at  a  faster  rate 
than  production,  in  part  reflecting  the 
labour-intensive  nature  of  watchmaking 
and  its  dependence  on  highly  skilled 
watchmakers in Switzerland. Rolex, Patek 
Philippe  and  Audemars  Piguet  have 
limited  production  capacity  which  does 
not meet market demand.

The  industry  is  concentrated  amongst 
the top independent brands and three 
luxury  groups.  Long  term  growth  has 
been underpinned by increased average 
selling price (ASP), positive mix effects 
and limited volume increases.

The market continues to recover following the impact from the COVID-19 shutdown.

During  an  unusual  year  due  to  the  COVID-19  pandemic,  the  luxury  watch 
industry has been resilient and agile, recovering from the closure of production 
facilities during lockdown in 2020. The global market for exports has experienced 
a significant increase in mainland China, now the leading market. Conditions in 
mainland Europe have remained challenging, whilst the UK has outperformed. 
The US, the second largest market for exports, has been strong. 

YOY CHANGE IN GLOBAL VALUE OF SWISS WATCH  
LUXURY1 EXPORTS

CONTINUOUS PRODUCT   
INNOVATION AND ADVANCEMENT

Luxury watches are characterised by a focus on product innovation and advancement 
which are normally introduced at prestigious watch fairs in Switzerland. In the UK and 
the US, there is a strong preference for sports models with the key brands consistently 
investing to ensure the highest degree of technical (diver, aviation and chronograph) 
specifications.

The watch fair calendar and methods of unveiling and launching products have been 
affected by COVID-19, with the virtual format enabling brands to launch new products 
with more frequency, accompanied by relevant marketing support. The Watches and 
Wonders fair, which was due to be a physical event taking place in April 2020 and April 
2021, transitioned to virtual formats, the sector’s first such experience. A smaller fair, 
Geneva Watch Days, was held in August 2020 alongside some of the major brands’ 
own less formal events. This was followed in quick succession by the Watches and 
Wonders  virtual  fair  in  April  2021  during  which  many  brands  participated  and 
introduced  another  wave  of  newness  and  advancement.  Patek  Philippe  unveiled  a 
number of novelties throughout the year.

As a result of this revised timing of the major watch fairs, 2021 has benefitted from a 
good level of product introduction and innovation. In addition, the shift to a virtual 
model  of  product  introduction  and  launch  has  enabled  the  brands  to  adopt  an 
efficient,  calendar-focused  approach  with  new  products  introduced  and  delivered 
quickly, allowing for effective marketing support.

1   Wholesale price CHF 500+ 

Source: Federation de l’Industrie Horlogère Suisse (FH)

THE UK AND THE US  
ARE TWO KEY MARKETS

The  Group  operates  in  the  UK  and  the  US,  two  of  the  most  important 
markets for luxury watch exports.

READ MORE: 
UK MARKET 
PAGE 14

US MARKET  
PAGE 16

13 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202112%-5%-18%-83%-68%-34%-14%-9%-9%-6%-2%0%-9%1%36%511%189%Jan-20Feb-20Mar-20Apr-20May-20Jun-20Jul-20Aug-20Sep-20Oct-20Nov-20Dec-20Jan-21Feb-21Mar-21May-21Apr-21100%-100%-80%-60%-40%-20%020%40%60%80%change vs LY 
M A R K E T R E V I E W C O N T I N U E D

THE UK MARKET

UK MARKET HIGHLIGHTS

5

2020 RANKING IN GLOBAL 
MARKETS FOR SWISS 
WATCH EXPORTS

£2.2bn

2019 LUXURY WATCH   
RETAIL SALES1

The  UK  is  the  fifth  largest  market 
on  a  global  basis  for  Swiss  luxury 
watch exports. The Group estimates 
retail  sales  of 
luxury  watches 
amounted  to  £1.7  billion  in  2020 
(£2.2 billion in 2019).

The  UK  market  has  been  strong,  a 
testament  to  a  strong,  well-invested 
multi-channel market and highly engaged 
and  sophisticated  domestic  clientele 
which has typically had a preference for 
the  sports  luxury  watch  category.  The 
UK  has  consistently  grown  at  a  faster 
pace 
to  mainland  Europe 
notwithstanding  significant  disruption 
from the COVID-19 pandemic.

relative 

Watches of Switzerland, Regent Street, London 

VALUE OF LUXURY SWISS WATCH EXPORTS TO THE UK

CHF 500-3,000

CHF 3,000+

UK % EU

10-yr CAGR: +6.7%
CHF 500-3,000: +2.6%
CHF 3,000+: +8.2%

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

UK % EU
25%

20%

15%

10%

5%

0%

CHF million
1,200

1,000

800

600

400

200

0

Source: Federation de l’Industrie Horlogère Suisse (FH)

14 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Breitling mono-brand boutique, Glasgow

In the period 2000 to 2020, the Group 
estimates 
luxury  watch  retail  sales 
increased by a CAGR of +6.2% in the UK.

In FY21 the mix of sales in the UK was 
highly influenced by reduced tourist and 
airport 
increased  domestic 
consumption and increased online sales. 

traffic, 

TAG Heuer mono-brand boutique, Cardiff

15 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021M A R K E T R E V I E W C O N T I N U E D

THE US MARKET

US MARKET HIGHLIGHTS

2

2020 RANKING IN GLOBAL 
MARKETS FOR SWISS 
WATCH EXPORTS

$5.0bn

ESTIMATED 2019 LUXURY 
WATCH RETAIL SALES1

After a period of under-investment in 
the  market  leading  up  to  2018,  the 
US  has  started  to  perform  strongly 
and is today the second largest global 
market for Swiss watch exports. The 
Group estimates retail sales of luxury 
watches reached $4.2 billion in 2020 
($5.0 billion in 2019). 

Despite  recent  growth,  the  US  luxury 
watch market remains less than 40% of 
the level of the UK on a retail sales per 
capita basis.

US distribution is predominantly comprised 
of small, regional, independent retailers.

Mayors, Merrick Park, Coral Gables, Florida

VALUE OF LUXURY SWISS WATCH EXPORTS TO THE US

CHF 500-3,000

CHF 3,000+

10-yr CAGR: +2.8%
CHF 500-3,000: -3.3%
CHF 3,000+: +5.0%

WOSG enters 
US market

10-yr CAGR: 
US: +2.8%
Global: +1.3%

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Source: Federation de l’Industrie Horlogère Suisse (FH)

CHF m
1,800

1,600

1,400

1,200

1,000

800

600

400

200
0

16 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021OPPORTUNITIES IN THE US MARKET

The US is an underdeveloped market for luxury watches

SIZE OF US MARKET REL ATIVE  
TO THE UK

LUXURY WATCH SALES PER CAPITA 

7.6x

7.3x

6.5x

3.5x

3.7x

3.2x

2.1x 1.8x

y
r
u
x
u
L

r
e
h
t
a
e

l

s
d
o
o
g

y
r
u
x
u
L

r
a
e
w
e
y
e

y
r
u
x
u
L

y
r
e

l
l

e
w
e

j

r
e
n
g
i
s
e
D

r
a
e
w
t
o
o

f

d
n
a

l

e
r
a
p
p
a

i

s
e
n
w
e
n
F

i

s
r
a
c

y
r
u
x
u
L

y
r
u
x
u
L

s
e
h
c
t
a
w

s
t
i
r
i
p
s

d
n
a

UK

US

Source: 2017 Euromonitor data except for luxury watch 
data. Luxury watches based on 2020 GFK, NPD data.

Source: Luxury watch market value based on 2020 
luxury Swiss watch exports, grossed up to retail sales. 
Population data based on 2020.

Watches of Switzerland, Greene Street, Soho, New York

Watches of Switzerland, the Wynn Resort, Las Vegas

“Our strategy is working  
in the US, an attractive 
and under-invested market 
where we see a significant 
growth opportunity.”

BRIAN DUFFY  
CHIEF EXECUTIVE OFFICER 

17 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
 
 
 
 
M A R K E T R E V I E W C O N T I N U E D

LUXURY JEWELLERY

“Our luxury watch business is 
complemented by a strong luxury 
jewellery offering as well as after-
sales and servicing which we 
believe is an integral part of the 
exceptional customer experience 
we provide.”

BRIAN DUFFY  
CHIEF EXECUTIVE OFFICER 

25%

20%

15%

10%

5%

0%

-5%

-10%

-15%

-20%

25

20

15

10

5

0

US AND UK ARE L ARGE , STRONG MARKETS FOR LUXURY JEWELLERY

Luxury jewellery demand (YoY % change)

2016

2017

2018

2019

2020

US

UK

EU

World total

Luxury jewellery demand per capita (US$)

2016

2017

2018

2019

2020

US

UK

EU

World total

Source: World Gold Council

The global luxury jewellery market is estimated to 
be  worth  $126.4  billion  in  2020  (Source:  Metals 
Focus,  Refinitiv  GFMS, 
ICE  Benchmark 
Administration,  World  Gold  Council)  and  has 
the  branded 
seen  global 
component of the market, which today represents 
approximately  30%  of  all  luxury  jewellery  sales 
and is gaining share in the mix (Source: McKinsey). 

towards 

trends 

The US and UK markets are among the largest globally 
on a per capita basis for luxury jewellery (Source: World 
Gold Council). In 2020, luxury jewellery retail sales in 
the US amounted to $10.6 billion whilst in the UK they 
amounted to $1.4 billion (both excluding sales tax). 

The US is the strongest market in the Western world 
for  luxury  jewellery  per  capita  with  the  category 
responding particularly well during COVID-19.

18 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021AFTER-SALES AND SERVICING

The  Group  believes  after-sales  and 
servicing  complements  the  first-
hand market for luxury watches and 
is critical in protecting and prolonging 
the life of the products. 

The  market  is  primarily  supported  by 
traditional  multiple  and 
independent 
retailers and dedicated watch or jewellery 
repair companies. The Group estimates 
after-sales  and 
represents 
approximately  5%  of  the  market  and  is 
disproportionately important in terms of 
providing a luxury customer experience. 

servicing 

RISKS TO THE MARKET

SUPPLY OF FINISHED 
PRODUCT

GLOBAL COMMODITY 
SUPPLY DISRUPTION

CHANGE IN 
DISTRIBUTION STRATEGY 

Continued challenges on restricted 
supply from key brands.

Distribution in supply of key precious 
materials and components impacting 
luxury watch products.

Change in distribution strategy of key 
brands to move towards a direct to 
consumer model, eliminating the 
intermediary retailer.

19 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R B R A N D PA RT N E R S H I P S

OUR BRAND PARTNERSHIPS

“Rolex should be seen as the one and only – the best”  
declared German-born British founder of Rolex, 
Hans Wilsdorf, in 1914, and his dream came true.

The story of the legendary watch house began nine years earlier, in 1905, when 
the ambitious 24-year old set out to create an elegant and reliable wristwatch in 
a time when these were still a rarity. The young pioneer’s vision became a reality 
when he turned to a watchmaker in Bienne, Switzerland, who was able to provide 
the  small,  highly  precise  movements  his  innovative  new  creations  required.  By 
1910,  the  company  had  produced  the  first  watch  ever  to  receive  the  Swiss 
Certificate of Chronometric Precision, and this was followed four years later by a 
Class  A  precision  certificate,  Class  A  being  a  quality  previously  reserved  for 
marine chronometers. By 1919, Rolex, which had by then moved to Geneva, was 
firmly  regarded  as  the  watchmaker  of  both  accuracy  and  innovation,  having 
produced the first waterproof watch.

20 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021“In 2019 we celebrated our centenary with Rolex 
with a series of customer events, commencing with 
an exclusive event for 100 customers at the Baltic 
Centre for Contemporary Art, Newcastle.”

It was in 1919 that our partnership began with Rolex when we were selected 
to  be  a  Rolex  stockist  at  our  Northern  Goldsmiths  store  in  Newcastle. 
Having first opened the store doors in 1892, a vast four-sided golden Rolex 
clock  was  installed  above  the  store  in  1937.  We  are  proud  that  over  100 
years later the store remains on the same corner of Blackett Street today, 
showcasing our long-standing partnership with Rolex.

In  2019  we  celebrated  our  centenary  with  Rolex  with  a  series  of 
customer events, commencing with an exclusive event for 100 customers at 
the Baltic Centre for Contemporary Art, Newcastle; the town where the 
partnership between Rolex and the Watches of Switzerland Group began. In 
honour of the centenary, we partnered with Rolex to unveil 100 specially 
engraved Rolex watches and a donation from each watch sold raised money 
for the Prince’s Trust to support disadvantaged young people across the UK.
We  are  privileged  to  partner  with  Rolex  on  seven  mono-brand 
boutiques in prestigious locations in the UK and the US in the Wynn Resort, 
Las Vegas; Orlando, Florida; Glasgow, Scotland; and Bond Street, London as 
well as within Heathrow Airport, London. We also partner with Rolex in 
both  the  UK  and  the  US  on  customer  events  and  invest  in  co-operative 
marketing activity.

Mayors and Rolex Customer Event, Miami, April 2021

Rolex mono-brand boutique, Glasgow

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Utilising over 175 years of experience and  
perpetuating the tradition of Genevan watchmaking,  
Patek Philippe has always been at the forefront  
of the luxury watch industry.

As  the  last  family-owned  independent  watch  manufacturer  in  Geneva,  Patek 
Philippe  enjoys  total  creative  freedom  to  entirely  design,  produce  and  assemble 
what experts agree to be the finest timepieces in the world following the vision of 
its founders Antoine Norbert de Patek (1839) and Adrien Philippe (1845). Thanks 
to its exceptional knowledge and understanding, Patek Philippe maintains a tradition 
of innovation hailed by an impressive repertoire of more than 100 patents.

Our relationship with Patek Philippe goes back over half a century, with some 
of our most important flagship stores showcasing a carefully selected range of the 
luxury timepieces available for our customers to browse and buy. In both the UK 
and US we are privileged to jointly partner on training our colleagues to the high 
standards of selling a Patek Philippe, investing in marketing and providing unique 
customer experiences such as events and client factory visits.

Watches of Switzerland, Hudson Yards, New York

22 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Audemars Piguet mono-brand boutique, Mayors, Lenox Square, Atlanta

Audemars Piguet mono-brand boutique, Mayors, Lenox Square, Atlanta

Audemars Piguet is the oldest fine watchmaking  
manufacturer still in the hands of its founding  
families (Audemars and Piguet). 

Since  1875,  the  company  has  written  some  of  the  finest  chapters  in  the 
history of haute horlogerie, including a number of world firsts. In the Vallée 
de Joux, at the heart of the Swiss Jura Mountains, numerous masterpieces 
are created in limited series embodying a remarkable degree of horological 
perfection, including daring sporty models, classic and traditional timepieces, 
splendid  ladies’  jewellery-watches,  as  well  as  one-of-a-kind  creations.  The 
famous  1972  octagonal  Royal  Oak,  the  first  luxury  watch  to  be  made  of 
stainless steel, is widely recognised as one of the most important innovations 
in watchmaking. 
  Our  partnership  with  Audemars  Piguet  has  spanned  more  than  five 
decades and we are privileged to partner on a mono-brand boutique at our 
Mayors store in Lenox Square, Atlanta, Georgia, US. In 2020, we featured the 
stunning Audemars Piguet Code 11.59 on the front cover of the US edition 
of our internal luxury watch magazine, Calibre.

23 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

Known as a Maison (French for house),  
Cartier was established in 1847 in Paris  
by Louis-François Cartier.

Luxury  French  watch  brand  Cartier  is  arguably  one  of  the  most 
recognisable watch brands in the world due to their signature shapes, blue 
Roman  numerals  and  crowns  set  with  Cartier’s  signature  deep  blue 
cabochon sapphires that span many of their collections. Amongst many of 
their  reputable  feats,  the  Maison  was  responsible  for  the  world’s  first 
modern wristwatch in 1904, the Santos, driven by advances in aviation 
and  the  Brazilian  pilot  Alberto  Santos-Dumont.  Cartier  has  since 
developed its own range of in-house watch movements and has led the 
way in creative watchmaking and developing iconic shapes as its signature. 
We are fortunate to have had a partnership with Cartier spanning 
over 70 years that includes our own Cartier boutique housed within our 
flagship  Watches  of  Switzerland  store  on  Regent  Street,  London.  Our 
experts  are  highly  trained  in  all  things  Cartier,  and  we  provide  an 
exceptional service for those looking for pieces from this esteemed luxury 
watch brand. In 2020, to coincide with the opening of our new Watches 
of Switzerland store in Broadgate, London, we were proud to launch a 
pop-up Cartier exhibition.

Cartier boutique Watches of Switzerland, Regent Street, London

Cartier boutique 
Watches of Switzerland, 
Regent Street, London

24 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021OMEGA mono-brand boutique, Roosevelt Field Mall, Garden City, New York

The story of OMEGA began in a small workshop in the 
village of La Chaux-de-Fonds, Switzerland in 1848. 

OMEGA mono-brand boutique, Glasgow

Before it was known as OMEGA, watchmaker Louis Brandt set up the company’s 
first workshop, and specialised in assembling precision pocket watches from parts 
sourced from local craftsmen.

Passionate  about  precision,  he  spent  his  life  developing  the  most  accurate 
watches he could, and when Louis passed away in 1879, his sons Louis-Paul and 
César took over the business and set out to carry on their father’s legacy and laid 
the foundation of this iconic watch brand. 
  With  a  roll  call  of  famous  partnerships  with  NASA,  James  Bond  and  the 
Olympics, and milestones like travelling to the deepest depths of the ocean and to the 
moon and back, it is easy to see why OMEGA is one of the most highly sought-after 
brands in luxury watches. 

Their record-breaking precision, reliability, versatility and stylish aesthetics are 
but a few of the features their timepieces possess, and we are proud to have been 
in partnership with this iconic brand since the 1950s. Our store teams are highly 
trained  to  become  experts  in  all  things  OMEGA,  taking  our  customers  on  an 
adventure through time and space with the brand’s noteworthy history.
  Not only do we stock the brand across our entire portfolio of stores, but we also 
extended our partnership further by opening OMEGA mono-brand boutiques in 
fantastic locations such as Bluewater in the UK, and in the Wynn Resort in Las Vegas. 
In 2020, we expanded our OMEGA mono-boutique partnership in the US with two 
new boutiques in New York and Florida.

25 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
O U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

TAG Heuer was established in 1860 in  
Saint-Imier by Edouard Heuer. 

It was a time of technological advances and the demand for precise accuracy and detail 
was apparent across industries spanning from science to sports. Heuer designed and 
developed many remarkable pieces in his lifetime and the brand has embodied avant-
garde, precision and bold style, that has marked the world history of the watch industry 
ever since.

Closely connected to motor racing, values of pioneering spirit and boldness 
shape  the  identity  of  TAG  Heuer  watches.  Its  rich  heritage  is  built  on  pushing 
boundaries and breaking rules. All while harnessing mental strength to overcome 
technology  restraints  to  create  daring  watches  and  chronographs.  Breaking 
watchmaking  conventions  means  that  TAG  Heuer  watches  master  time  with 
unparalleled precision. TAG Heuer’s motor racing DNA reflects its core values of: 
High Performance, Mental Strength, Passion for Action and Swiss Avant-Garde. 

We have a strong partnership with TAG Heuer that began over 40 years ago, 
and  we  are  proud  to  work  in  partnership  on  several  TAG  Heuer  mono-brand 
boutiques across  both the UK and US. In the last year, we launched seven new 
mono-brand boutiques: the Roosevelt Field Mall, Garden City, New York, the King 
of Prussia Mall in Pennsylvania and the Gardens Mall, Palm Beach Gardens, Florida. 
In the UK, we opened TAG Heuer mono-brand boutiques in Watford, Oxford, 
Kingston upon Thames and Cardiff. 
  We also partner with TAG Heuer on collaborative marketing activities in both the 
UK and US, including in-store installations, digital marketing and customer events.

TAG Heuer mono-brand boutique, Cardiff

TAG Heuer in-store 
activation and customer  
event, Watches of  
Switzerland, Hudson  
Yards, New York

26 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Breitling mono-brand boutique, King of Prussia Mall, Pennsylvania

Breitling Premier B01 Chronograph 42 –  
Exclusive to the Watches of Switzerland Group

Since 1884, Breitling has established a global reputation for 
high-precision timepieces, its pioneering role in the development 
of the wrist chronograph, and its uncompromising commitment 
to design excellence.

Renowned for its spirit of innovation, it has also earned a place of privilege in the 
worlds of science, sport and technology. 

We have a long-standing relationship with Breitling which dates back to the 
1980s and we are proud to work in partnership on Breitling mono-brand boutiques 
in  locations  such  as  the  Trafford  Centre,  Manchester,  in  the  UK,  and  the  Wynn 
Resort in Las Vegas. In the last year, we have opened new mono-brand boutiques 
in the Bluewater Shopping Centre, Cardiff and Glasgow in the UK and in the US we 
opened three mono-brand boutiques in the King of Prussia Mall in Pennsylvania, 
Westfield  Valley  Fair  Mall  in  Santa  Clara,  California,  and  the  Green  Hills  Mall  in 
Nashville, Tennessee.

In 2020, we evolved our partnership with Breitling further with the release of 
the Watches of Switzerland Group Exclusive Special Edition Breitling Premier B01 
Chronograph 42. It combines function with style and high performance; a timepiece 
that is worthy of the legacies of both companies, as well as any watch collector. 
There were just 150 pieces released, making it a must-have in any collection.

27 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

Tudor mono-brand boutique, Westfield White City, London

In 1926, a watch dealer and maker known as  
“Veuve de Philippe Hüther” registered the trademark  
“The Tudor” for Hans Wilsdorf, the legendary founder  
of luxury watch brand Rolex. 

Wilsdorf acquired the exclusive usage rights from the dealer, and the brand 
Tudor as we know it was born.

The first piece released was a timepiece with all the style, character and 
robust high quality of its older sibling Rolex, but at a more accessible price point. 
Since then, Tudor has grown into one of the most exciting and coveted 
brands,  merging  the  best  of  classic  watch  design  with  dependable 
watchmaking  practices,  to  produce  some  of  the  world’s  most  exciting 
collections  of  contemporary  dress  and  professional  watches.  Favourite 
models include the 1926, Pelagos and what many consider the quintessential 
Tudor design, the Black Bay. 

We have had much success in our partnership with Tudor, so it was a 
natural  evolution  in  collaborating  with  the  brand  on  the  first-ever  Tudor 
mono-brand  boutique  in  Europe.  Based  in  London,  the  boutique  houses 
some of the most iconic collections from the brand, including exclusive-to-
the-boutique collections and pieces like the Tudor Royal collection.

28 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Founded in Florence in 1860 as a workshop, shop and school of 
watchmaking, for many decades Panerai supplied the Italian Navy 
in general, and its specialist diving corps in particular, with 
precision instruments.

The designs developed by Panerai in that time, including the Luminor and Radiomir, 
were covered by the Military Secrets Act for many years and were launched on the 
international market only after the brand was acquired by the Richemont Group 
in 1997.

Today Panerai develops and crafts its movement and watches at its Neuchâtel 
manufacture. The latter are a seamless melding of Italian design flair and history 
with Swiss horological expertise. 

We have enjoyed a partnership spanning over 25 years and continually work 
with  the  brand  on  immersive  and  interesting  pop-ups  and  in-store  events.  The 
brand features prominently in some of our key stores such as the newly refurbished 
Watches of Switzerland Knightsbridge store and the recently opened Watches of 
Switzerland Broadgate store. 

Panerai at Watches of Switzerland, the Wynn Resort, Las Vegas

29 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

Born out of founder Carlo Croco’s desire to create his own watch in the  
1970s, luxury Swiss watch brand Hublot (French for “porthole”) was founded in  
1980, and instantly became world-renowned for its innovative rubber strap –  
never before seen in the watch industry.

Hublot at Watches of Switzerland, the Wynn Resort, Las Vegas

Ever  since,  the  brand  has  continued  to  pioneer  watches  with  novel  cases  and 
materials, calling it ‘The Art of Fusion’ in which traditional watchmaking techniques 
are combined with modern innovation. 

We have enjoyed over 30 years of collaboration with Hublot, and 2020 was 
the most exciting year to date with new developments. We expanded Hublot’s 
boutique presence to 18 Watches of Switzerland Group stores in the UK, and four 
in  the  US,  allowing  our  customers  to  immerse  themselves  into  the  Hublot 
experience with our highly trained experts in store. Upon entering the new Hublot 
areas, visitors are greeted by the unique ‘Art of Fusion’ inspired Hublot décor. 

We  also  saw  the  launch  of  a  second  collaborative  timepiece  in  2020.  The 
Classic  Fusion  Aerofusion  Chronograph  ‘Watches  of  Switzerland  Group’  Special 
Edition 45mm is available exclusively through our stores in the UK and the US, and 
was highlighted in the 2020 edition of our internal luxury watch magazine, Calibre. 

30 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Boston watchmaker, Florentine Ariosto Jones, founded 
IWC Schaffhausen in 1868, bringing together progressive 
American production techniques and the skilled 
craftsmanship of Swiss watchmakers, in order to create 
world class timepieces that are of the highest standard, 
both aesthetically and functionally. 

Today, IWC Schaffhausen has gained an international reputation based on a 
passion  for  providing  exquisite  timepieces  that  embrace  the  very  latest 
timekeeping innovations and styling. As a result, IWC Schaffhausen is now 
one of the world’s leading brands with a reputation for creating watches that 
combine supreme precision and exclusive design.

We have enjoyed a partnership with IWC spanning over three decades, 
and  within  that  time  have  seen  a  myriad  of  successes,  from  our  in-store 
events and pop-up experiences to opening an IWC boutique in our Watches 
of Switzerland store, Regent Street, London. We have also partnered with 
IWC  on  several  exclusive  timepieces  including  the  IWC  Watches  of 
Switzerland Pilot Edition in 2019, based on the IWC Pilot’s Watch Double 
Chronograph Top Gun Ceratanium, and the 2021 collaboration, the IWC 
Pilot’s  Watch  Chronograph  Edition  “Tribute  to  3705”,  which  sold  out  in 
record time.

IWC boutique Watches of Switzerland, Regent Street, London

Opening of IWC boutique 
Watches of Switzerland, 
Regent Street, London

31 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

Established  in  1755  by  Jean-Marc  Vacheron,  ‘timelessness’  is  no  doubt  a 
perfect description of the Maison’s tradition of craftsmanship and spirit of 
innovation in a single word. Paving the way for fine watchmaking over the last 
265 years, each Vacheron Constantin timepiece reflects a unique technical 
and aesthetic signature, each with its own story to tell. The Swiss manufacturer 
champions  elegance,  simplicity  and  creativity  with  the  highest  level  of 
excellence and we have been working in partnership for 40 years. Throughout 
the years, we’ve worked closely with the brand on promoting and educating 
our  customers  on  their  beautiful  and  intricate  pieces,  and  their  Style  and 
Heritage Director, Christian Selmoni has been a regular guest on our internal 
Calibre Podcast, hosted by Brian Duffy, CEO.

Located in the calm, serene setting in the Vallée de Joux, the home of Jaeger-
LeCoultre  offers  a  unique  sense  of  belonging.  It  is  here,  inspired  by  the 
exceptional landscapes of the Jura Mountains, that La Grande Maison gets its 
soul. With all crafts under one roof, the manufacture, watchmakers, engineers, 
designers  and  artisans  work  together  to  give  birth  to  fine  watchmaking 
creations. Driven by a compelling energy and a spirit of collective invention 
that daily inspires the commitment of each and every member of the family, 
they  cultivate  an  understated  sophistication  and  technical  creativity.  This 
same spirit has powered the creation of more than 1,200 calibres since 1833 
and made Jaeger-LeCoultre the watchmaker’s watchmaker.

We have enjoyed a partnership spanning over three decades, and the 
brand features prominently throughout our key stores within the UK and in 
the US. We have collaborated with them on several in-store experiences 
and pop-ups, and our internal experts are all highly trained in the brand’s rich 
history, heritage and collections.

ELEGANCE IS AN ATTITUDE 
Longines provided timers for the very first modern Olympic Games in 1896 
and were used in North Pole expeditions since 1899; tried and tested in the 
most extreme conditions, Longines has proved quality and accuracy time and 
time again. With innovation close to its heart, the brand produced the very 
first watch with an LCD display in 1972, and in the 1980s released a world 
record ultra-thin model Feuille d’Or at just 1.98mm thick. Longines’ proven 
reliability and accuracy has led to them being the official timekeeper in major 
sporting events in American football, tennis, skiing, equestrianism, gymnastics, 
athletics and aeronautics. 

We have a long-standing partnership with Longines spanning over 65 
years and have worked closely with the brand on events, in-store experiences 
and much more. They were with us when we first launched in the US, with 
space in our Watches of Switzerland, Soho, New York store, and we have 
had  the  privilege  of  being  first  to  market  for  limited  periods  on  various 
models  and  collections  such  as  the  Longines  Ladies  Conquest  Classic 
collection in 2019.

Having developed many patented features that are treasured by many watch 
collectors  across  the  globe,  Breguet  are  pioneers  in  beautiful  mechanical 
wristwatches and are true masters of their craft. Breguet watches present 
the  time  on  beautifully  decorated  engine-turned  dials  adorned  with  gold 
elements  and  surrounded  by  beautifully  polished  water-resistant  cases, 
ensuring  the  perfect  working  environment  for  an  in-house  movement.  At 
Breguet’s Manufacture in the Vallée de Joux (Switzerland), every timepiece is 
developed and finished by hand to the very highest standard. 

We have enjoyed a long-standing partnership with Breguet, and in 2020, 
to  coincide  with  the  update  of  our  flagship  Knightsbridge  Watches  of 
Switzerland store, we introduced a calendar of horological highlights including 
an exhibition of 23 special edition Tourbillon watches from Breguet and several 
other luxury watch brands. Breguet originally created the Tourbillon (French 
for ‘whirlwind’) movement in 1801, to thwart the negative effect of gravity in 
pocket watch mechanisms. Today it is widely appreciated as one of the most 
beautiful and enchanting expressions of Swiss watchmaking know-how.

32 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Every  Grand  Seiko  offers  signature  high  standards  of  beautiful  Japanese 
precision,  durability  and  legibility,  brought  to  life  through  total  in-house 
manufacture as one of the very few vertically integrated watchmakers in the 
world. The purpose of a timepiece is exquisitely simple: to measure the passage 
of time. The art of watchmaking is to measure time with precision that will 
endure – a challenge the brand has relished since the first Grand Seiko in 1960. 
For over half a century, Grand Seiko has quietly made by hand some of the 
most precise watches the world has ever known. 

We  have  enjoyed  a  fruitful  partnership  with  the  brand,  and  we  have 
collaborated on events such as ‘The Nature of Time’ in 2020, based in Soho, 
New  York.  This  immersive  experience  featured  the  largest  collection  of 
Grand Seiko timepieces in the world, and eight educational zones for guests 
to learn about the brand’s master craftsmanship, movements and so much 
more. The collection also featured the Grand Seiko Toge, a piece that was 
launched with us in 2020. The Toge takes inspiration from the Japanese and 
British  legacies  of  the  two  respective  companies,  combining  classic  British 
Racing Green with the fine texture of Grand Seiko’s signature Mount Iwate 
 (Tōgè), or mountain pass, refers to a navigable route through 
dial. The term 
a mountain range, and this special edition timepiece subtly evokes the image 
of a spirited drive over the many ridges of Mount Iwate in northern Japan.

峠

Zenith  exists  to  inspire  individuals  to  pursue  their  dreams  and  make  them 
come true – against all odds. Since its establishment in 1865, Zenith became 
the first watch manufacture in the modern sense of the term, and its watches 
have accompanied extraordinary figures that dreamt big and strived to achieve 
the impossible – from Louis Blériot’s history-making flight across the English 
Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.

We’ve worked with Zenith for a number of years and have consistently 
seen spectacular collections released, from their Defy collection to their Pilot 
collection,  and  more.  In  2020  we  unveiled  a  new  partnership  with  Zenith 
during an evening of celebration at our Watches of Switzerland Soho, New 
York flagship store. All eyes were on the new Zenith DEFY 21 Land Rover 
Edition  watch,  an  exciting  collaboration  between  the  innovative  watch 
manufacturer  and  famed  British  carmaker.  Special  guests  for  the  evening 
included DJ and entrepreneur Brendan Fallis, footwear designer Moti Ankari, 
internationally  renowned  chef  Rōze  Traore,  menswear  influencer  Douglas 
Joseph and model RJ King. The evening cocktail reception provided guests with 
the opportunity to explore Zenith’s newest watches, as well as historic pieces 
and the brand’s core collection.

Blancpain is the oldest recorded watch company and was founded in 
1735 in the Swiss Jura Mountains by Jehan-Jacques Blancpain. Over the 
years the brand has invented countless complications, remaining ever 
faithful  to  its  tradition  of  innovation,  and  this  quest  for  invention  still 
drives the master watchmakers of the manufacture in Switzerland today. 
Blancpain  is  determined  to  push  the  boundaries  of  its  inheritance 
through  constant  self-renewal,  and  to  improve  its  timepieces  by 
constantly challenging watchmaking constraints.

Blancpain collections and pieces can be found in our Watches of 
Switzerland stores on Oxford Street, Regent Street and in Knightsbridge, 
and our internal Blancpain experts are highly trained in the heritage and 
history  of  the  brand.  In  2020,  with  the  update  of  our  Watches  of 
Switzerland Knightsbridge store, Blancpain was featured in an exhibition 
of 23 special edition Tourbillon watches alongside several other luxury 
watch brands.

Glashütte Original embodies modern German watchmaking art that meets 
the highest standards of quality. More than 170 years ago the first master 
watchmakers settled in Glashütte, and with passion, expertise and a wealth 
of ideas set about developing the art of Glashütte watchmaking. In the course 
of many generations a culture of excellence and creativity was created that 
lends particular brilliance to the name Glashütte Original. This standard still 
inspires them today and drives them to continue developing new products.

The brand is available in our key Watches of Switzerland London stores: 
Knightsbridge, Oxford Street and Regent Street. In 2020, our expansion of 
our Watches of Switzerland Knightsbridge store saw the expansion of our 
Glashütte  Original  space  for  the  ultimate  experience.  We  work  with  the 
brand on training our internal experts in their history, heritage and collections 
and have dedicated space for those who are interested to visit and peruse 
Glashütte Original.

33 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

COLLABORATIONS

As the UK’s leading retailer of luxury watches, and with a significant and growing presence in the US,  
we are uniquely placed to understand the changing appetites of our customers, while also being able to spot 
approaching trends and opportunities – from case sizes and dial colours, to strap variations and functionality 
innovations. Our partnerships and exclusives are a badge of honour for our teams, a sign of respect from the 
world’s greatest watchmakers, and, we hope, something for our loyal customers to enjoy and look forward to. 
We’ve released several collaborations of late, each with something different to offer our customer base, and 
we couldn’t be more proud of them. 

The Classic Fusion Aerofusion Chronograph watch is a piece 
that seamlessly combines tradition and innovation.

The  Classic  Fusion  Aerofusion  Chronograph  watch  is  a  piece  that  combines 
tradition  and  innovation,  something  that  has  been  at  the  heart  of  Hublot 
watchmaking for decades. The Classic Fusion Aerofusion Chronograph ‘Watches 
of Switzerland Group’ Special Edition 45mm blends a striking black ceramic case 
with a black skeleton dial featuring red details, which are also seen on the alligator 
and  rubber  strap.  The  timepiece  carries  a  HUB1155  self-winding  chronograph 
movement and has a 42-hour power reserve.

The  new  Classic  Fusion  created  in  collaboration  with  the  Watches  of 
Switzerland Group adds to previous special editions created jointly by Hublot 
and  the  Watches  of  Switzerland  Group  since  2018.  This  is  an  ideal  piece  for 
those wanting something unique within their watch collection. As the piece is 
exclusive to us and only available in our stores in the UK and the US, it means 
that the watch would be a fine purchase for any collector who likes to stand out 
from the crowd.

In 2020, we announced our first-ever collaboration with  
Grand Seiko on the new “Toge Special Edition”.

In 2020, we announced our first-ever collaboration with Grand Seiko on the new 
“Toge  Special  Edition”.  This  captivating  new  model  takes  inspiration  from  the 
Japanese and British legacies of the two respective companies, combining classic 
British Racing Green with the fine texture of Grand Seiko’s signature Mount Iwate 
dial. The term 
 (Tōgè), or mountain pass, refers to a navigable route through a 
mountain  range,  and  this  special  edition  timepiece  subtly  evokes  the  image  of  a 
spirited drive over the many ridges of Mount Iwate in Northern Japan. 

峠

The  timepiece  launched  virtually  through  an  Augmented  Reality  (AR) 
experience  for  consumers  to  ‘try  on’  the  watch  in  the  comfort  of  their  homes 
through an Instagram filter. A first for Grand Seiko and the Watches of Switzerland 
Group, the AR component embodied the pioneering spirit of both brands and our 
shared desire to deliver an exceptional experience to consumers. 

34 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20212020 saw the Watches of Switzerland Group and Breitling unite for the first  
time to create an exclusive timepiece in the ‘Watches of Switzerland Group  
Exclusive Special Edition Breitling Premier B01 Chronograph 42’. 

It combines function with style, and is a high performing model, one that is worthy 
of the legacies of both companies, as well as any watch collector. 

The  history  of  the  Breitling  Premier  dates  back  to  the  1940s,  where  the 
timepieces  were  the  perfect  accompaniment  to  the  remarkable  changes  taking 
place all over the world. In 2018, Breitling released new models that extended that 
legacy, reflecting the historic design codes and proud history while still remaining 
modern and stylish. This collaboration follows suit and is designed for those who 
live an active lifestyle with the collection specifically dedicated to Breitling’s ‘land’ 
environment,  one  of  three  environments  including  ‘sea’  and  ‘air’  that  are  the 
cornerstones of Breitling’s core collections.

The new 42 mm timepiece features a striking, clean silver dial with contrasting 
blue  subdials  –  a  30-minute  counter  at  3  o’clock  and  a  small-second  subdial  at 
9 o’clock and date window at 6 o’clock. The dial also features a white tachymeter 
scale on a blue inner bezel around the dial, enhanced by a blue alligator leather strap. 
The timepiece is powered by the Breitling Manufacture Calibre 01, visible through 
the transparent case back. Developed in-house and recognised as one of the finest 
watch  movements  in  the  world,  the  self-winding  COSC-certified  chronograph 
carries an approximate power reserve of 70 hours. One final design touch comes in 
the form of an inscribed Watches of Switzerland Group logo on the case back.

Watches of Switzerland partnered with Massena Lab X MB&F X L’Epee to launch 
the  T-Rex  bronze  serving  as  the  exclusive  retailer  to  virtually  launch  the  T-Rex 
Bronze.  The  unveiling  took  place  via  Instagram  Live  with  Brian  Duffy,  CEO  in 
conversation  with  Max  Büsser,  Swiss  entrepreneur  and  founder  of  avant-garde 
boutique  watch  brand  MB&F,  and  William  Massena,  noted  watch  collector  and 
founder of Massena LAB, a creative design studio specialising in unusual timepieces, 
including the T-Rex Bronze.

Massena  LAB  teamed  up  with  horological  concept  laboratory  MB&F  and 
renowned Swiss clock maker L’Epée 1839 to release the new limited edition of the 
fabled T-Rex Art Clock that was first created for Only Watch, the MB&F X L’Epée 
X  Massena  LAB  T-Rex  Bronze.  Limited  to  just  15  examples,  the  collaboration 
captures the fun and child-like inspiration of the original but is reinterpreted in a 
material invoking an object more rugged, organic and with a keen sense of history.

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STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

The Ulysse Nardin Skeleton X limited edition is a US  
exclusive debuting at Mayors and Watches of Switzerland. 

The Ulysse Nardin Skeleton X limited edition is a US exclusive debuting at Mayors 
and Watches of Switzerland stores. The Executive Skeleton X features a 42 mm 
titanium case with an 18k rose gold bezel. The timepiece is powered by the Calibre 
UN-371 and has an impressive four-day power reserve. 

As part of the exciting launch, we are proud to support One More Wave, a 
non-profit  organisation  founded  by  surfing  Navy  SEALs  with  a  passion  to  help 
those in need. For selected Ulysse Nardin watch purchases, the first 20 customers 
received a complimentary gift with purchase. The custom-made surfboard was not 
only a fantastic gift to receive, but also helped support One More Wave and their 
objective to help wounded or disabled veterans with surf therapy and to get them 
back in the water by providing customised surfing equipment and assistance. 

36 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021INNOVATION OF INDEPENDENTS

At the Watches of Switzerland Group, we are proud to partner with some of the world’s most  
innovative independent watch brands and offer a wide selection of timepieces from their collections.  
From technological advances to avant-garde aesthetics, we have seen some of the most fascinating 
developments in horology from our independent watch brands, garnering much attention.

BOVET

The house of BOVET was established almost two centuries ago in 
1822  by  the  Bovet  brothers,  a  trio  of  master  watchmakers.  Their 
vision  was  for  BOVET  to  become  a  leader  in  the  watchmaking 
industry, and they set out a mission to ensure an exceptional level of 
chronometry paired with beautiful detailing was achieved in every 
piece they created. BOVET achieved much success in these areas, 
securing many patents, and were even commissioned by the Emperor 
of China for bespoke enamelled watches. The business stayed within 
the Bovet family until 2001 when Pascal Raffy, a passionate collector 
of Haute Horology, became sole owner. In 2020, his daughter Audrey 
joined him, and under the Raffy’s management, the brand has pushed 
forward  many  impressive  new  collections  and  pieces,  all  while 
remaining true to the Bovet brothers’ legacy.

H. MOSER & CIE

H.  Moser  &  Cie  was  first  established  in  1828  by  Heinrich  Moser,  a 
young  visionary  born  into  a  family  of  watchmakers.  His  skill  at 
developing pieces that were both technologically impressive as well as 
beautiful caught the attention of aristocrats, and Moser quickly grew 
the company throughout his time. His pieces ranged from basic three-
hand watches to “grande complications” and to this day, his passion for 
development lives on in the brand. They are renowned for features 
such as their in-house paramagnetic hairspring and exquisite fume dials 
and  for  creating  innovative  pieces  such  as  their  Streamliner 
Chronograph. This exceptional timepiece was released in early 2020 
to wide acclaim for its unconventional take on a sports watch.

37 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

MB&F

MB&F, or Maximilian Büsser & Friends, was established in 2005 by Max 
Büsser.  Büsser,  after  enjoying  a  distinguished  career  in  horology  at 
companies  such  as  Jaeger-LeCoultre  and  Harry  Winston,  had  the 
vision  of  taking  traditional,  high-quality  Swiss  manufacturing  and 
melding  it  with  futuristic,  space-age  designs  to  create  horological 
marvels. His vision turned to reality with the creation of MB&F, which 
refers to itself as ‘an artistic concept laboratory based around a simple 
idea: to assemble collectives of independent watchmaking professionals 
to develop radical watches – Horological or Legacy Machines.’

SPEAKE-MARIN

Swiss brand Speake-Marin was created by English watchmaker Peter 
Speake-Marin  in  2002  and  forms  a  fusion  of  style  and  technology. 
The brand has grown rapidly since its inception and includes models 
with  all  manner  of  complications  from  perpetual  calendars  to 
tourbillons, minute repeaters and multi-level dials to design details 
such as spade shaped hands, topping tool motif and pleated crown. 
In  2009,  the  brand  created  its  own  in-house  movement,  and  has 
continued to push boundaries through its iconic collections. 

GIR ARD-PERREGAUX

Girard-Perregaux is one of the oldest Swiss watchmaking manufacturers, 
having been established in 1791. For over two centuries, this brand has 
had a keen mission to blend technical mastery and functionality with 
iconic  design  and  aesthetic.  The  blending,  or  bridging  the  gap,  is 
something they’ve taken in as part of a cornerstone to the essence of 
the brand, as they bridge between past and future, and have released 
pieces engineered to the highest precision such as the Bridges collection 
that  included  the  epic  Tourbillon  ‘With  Three  Gold  Bridges’.  The 
Constant  Escapement  L.M.  is  yet  another  technical  revolution  from 
Girard-Perregaux featured in the Bridges collection. It solved a problem 
occupying the profession for over five centuries: that of constant force, 
and  the  watch  was  awarded  the  “Aiguille  d’Or”  at  the  Grand  Prix 
d’Horlogerie de Genève.

38 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021For more than a century, Mayors has been defining luxury  
by bringing the world’s most exclusive selection of iconic brands 
to connoisseurs of luxury jewellery and timepieces.

With  a  portfolio  of  stores  throughout  Florida  and  Georgia,  Mayors  serves  as  a  luxury  jewellery 
destination  featuring  an  expansive  range  of  diamond  engagement  rings  through  to  wedding  day 
jewellery, anniversary celebrations and special occasion high jewellery.

 Encompassing signature diamond designs and exuding a sense of flawless elegance in 18ct white 
gold settings, The Marquesa Collection was created exclusively for Mayors by brand partner Roberto 
Coin. At Mayors you will find uncompromising quality, inspiring beauty and impeccable craftsmanship 
with curated offerings for every occasion. 

39 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSO U R B R A N D PA RT N E R S H I P S  C O N T I N U E D

 LUXURY JEWELLERY

Our collection of luxury jewellery encompasses some of the world’s most luxurious brands, 
alongside our carefully created and exquisitely manufactured own brands. With our buyers at 
the forefront of trends as well as an innate sense of understanding what our customers need at 
every stage, milestone and celebration throughout their lives, we have an extensive range 
including timeless and contemporary pieces to suit all. 

Mappin  &  Webb’s  history  within  the  jewellery  and 
watch industry is like a rich tapestry with many different 
stories interweaved. We take those stories and create 
beautiful  pieces  to  honour  them.  A  handful  of  our 
collections  are  based  on  archival  illustrations  and 
jewellery pieces from our past, as we breathe new life 
into  them  for  the  modern  day.  Ranges  such  as  the 
Carrington  collection,  one  of  our  most  iconic,  has 
echoes of the past running through its designs, with the 
inclusion of timeless shapes and precious gemstones at 
the  heart  of  each  piece.  Our  Empress  collection  is 
another iconic range that takes design inspiration from 
an exotic motif uncovered in our archives, bringing to 
life  the  elegance  of  a  mystical  past,  and  our  Renee 
collection  pays  homage  to  Art-Deco  designs  with  its 
geometrical lines and scintillating diamond details. 

Goldsmiths  features  a  wide  choice  of  beautiful 
wedding  and  engagement  rings  in  every  shape  and 
design, from the traditional round and princess cut to 
more contemporary cuts such as pear and marquise. 
Goldsmiths Brightest Diamond introduces one of the 
most  brilliant  cut  diamonds  in  the  world;  the 
Goldsmiths  exclusive  88  facet  unique  pattern  adds 
additional  facets  to  the  bottom  of  the  diamond, 
creating  an  immense  flow  of  light  for  maximum 
brilliance, fire, scintillation and sparkle.

40 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021LUXURY JEWELLERY BR ANDS

We are delighted to partner with some of the most prominent and prestigious luxury 
jewellery brands, with an offering spanning our UK and US stores and websites. 

Excellence,  femininity  and  audacity  are  key  values 
defining  the  essence  of  Parisian  brand  Messika.  The 
pieces  are  fresh,  light  and  ultra-modern,  with  many 
celebrities opting for Messika on the red carpet. 

Drawing from the brand’s rich heritage, the Birks 
jewellery collections bring to life the glory of Canadian 
nature  –  from  morning  dew  to  the  fine  details  of  a 
maple leaf. 

Italian brand FOPE is renowned for its meticulous 
craftsmanship and iconic designs such as the globally 
successful and innovative Flex’it collections.

Mikimoto is renowned for having the finest quality 
cultured  pearls,  and  their  pieces  are  exquisitely 
designed to showcase these beautiful gems. 

Gucci is globally recognised for its striking pieces 
that exude style and luxury. Their collections include a 
fine jewellery range, as well as a silver collection that is 
interspersed with their iconic monogram, among other 
contemporary  designs,  and  they  have  been  a  firm 
favourite with luxury fashion influencers and celebrities. 
Italian  brand  Roberto  Coin’s  craftsmanship  and 
design  are  impeccable,  with  many  of  their  pieces 
embodying romance, femininity and beauty. Many of 
their pieces house a special hidden treasure too in the 
form of a small ruby set in the designs. 

Within  the  UK  specifically,  you  can  also  find 
several  luxury  jewellery  designers  and  brands  that 
offer everything from bridal to fine jewellery pieces. 

UK iconic British fashion designer Jenny Packham 
has  collaborated  with  us  to  create  an  exclusive  fine 
bridal  jewellery  collection,  available  at  Goldsmiths. 
From  everyday  showstoppers  to  beautiful  bridal 
jewellery for the traditional or modern bride, the range 
includes everything a bride would need for her big day. 

New brands just launched across Mappin & Webb 
and Goldsmiths include Kiki McDonough, showcasing 
coloured  gemstones  in  elegant  and  timeless  designs. 
With a strong British heritage and her flagship store in 
Sloane Square, London, she continues to lead the way 
in fine jewellery design with pieces that work for every 
day and occasions. 

We also welcomed Susan Caplan to our extensive 
range of jewellery. Caplan is a vintage jewellery curator, 
and restores pieces from designer brands, with a keen 
focus on sustainability as well as style. 

Swiss luxury brand Chopard can also be found at 
Goldsmiths and Mappin & Webb, and offers a range of 
stunning  jewellery  that  encapsulates  iconic  emblems 
and insignias such as flowers and hearts, pairing them 
with delicate diamonds for a modern refresh. 

In  the  US  over  the  last  two  years,  we  have 
widened our selection of luxury brands to include a 
collection from Uneek. This exceptional fine jewellery 
from  award-winning  designer  Benjamin 
brand, 
Javaheri,  combines 
the  world’s  most  stunning 
diamonds with rich gemstones for bridal and occasion 
pieces that are simply breath-taking. 

This year has also been a remarkable one for our 
partnership  with  BVLGARI,  which  is  famous  for  its 
glamorous  gemstone  jewellery  and  luxury  watches, 
favoured by many a celebrity and worn to many high-
profile events. We are thrilled to be opening a BVLGARI 
mono-brand  boutique  in  our  re-designed  Mayors 
Flagship store in Aventura Mall, Florida later this year. 

41 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202142 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C H I E F   E X E C U T I V E  O F F I C E R ’ S   

R E V I E W

“We have continued to  
deliver on our strategic 
priorities, achieving a  
robust performance against 
significant headwinds,  
further consolidating our  
position in luxury watches  
and increasing the strength  
of our business.”

BRIAN DUFFY 
CHIEF EXECUTIVE OFFICER

43 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C H I E F E X E C U T I V E O F F I C E R ’ S R E V I E W C O N T I N U E D

Today, the UK and the US continue to make great strides on the 
COVID-19  vaccination  programmes,  as  do  many  other 
countries. Our stores are open and we are not experiencing any 
COVID-19  related  supply  disruption.  While  the  COVID-19 
pandemic may continue to impact on daily life, we look forward 
to  a  further  relaxation  of  restrictions  and  a  return  to  more 
normal  retail  conditions.  We  are  optimistic  and  positive  for 
FY22 and beyond.

I  am  delighted  to  welcome  our  new  Chair,  Ian  Carter,  who 
joined  the  Group  in  November  2020,  bringing  with  him  a 
wealth  of  relevant 
luxury experience. 

international 

improvement 

Looking  back  on  FY21,  our  teams 
did an outstanding job in challenging 
circumstances,  delivering  Group 
revenue  of  £905.1  million,  +13.3% 
in  constant  currency1,  and  +34.9% 
year  on  year 
in 
Adjusted  EBITDA2.  We  generated 
strong  cash  flow,  a  record  level  of 
Return  on  Capital  Employed2  of 
19.7% (FY20: 15.8%) and closing net 
debt1  of  £43.9  million  as  at  2  May 
2021 (26 April 2020: £129.7 million), 
with net debt to Adjusted EBITDA 
of 0.42x (FY20: 1.66x).

“Our teams have adapted and 
pushed on, stepping up to the 
challenges and opportunities 
with inspirational enthusiasm 
and positivity. I am very proud 
and thank them for their 
immense contribution.”

BRIAN DUFFY 
CHIEF EXECUTIVE OFFICER

marketing,  increasing  our  digital  advertising  spend  in  the  UK 
and driving both the awareness of our brands and direct traffic 
to our websites and stores. In the US, our teams were able to 
continue with impactful PR events and VIP client events.

We  fully  engaged  in  remote  activities  and  social  media, 
conducting  many  product  launches  with  brand  partners  or 
media  partners,  personal  remote  appointments  with  clients 
and  of  course,  all  of  our  business  meetings,  investor 
engagements  and  colleague  communications.  We  set  up  the 
Luxury Watch and Jewellery Virtual Boutique staffed with fully 
trained  sales  consultants  to  assist 
those 
shopping 
online. We introduced new brands 
to  our 
ecommerce  websites 
including the addition of the Tudor 
brand.  During 
the  year,  our 
ecommerce  business  was  up 
strongly +120.5%, reflecting a more 
than  doubling  in  the  UK  and  a 
successful launch in the US. 

researching  or 

continued  with 

We 
capital 
expenditure  plans,  investing  in  our 
store network, IT and systems.

sales 
summary  of  our 
The 
performance in FY21 is very strong 
momentum throughout the US and 
in the UK, where the combination 
of  online,  strong  sales  productivity 
during  the  periods  of  stores  opening  and  click  and  collect 
during  the  second  and  third  lockdowns  offsetting  the  huge 
challenges of store closures and the loss of international trade 
and airport business.

The  luxury  watch  industry  once  again  proved  its  resilience  in 
responding  to  the  COVID-19  pandemic  challenges  with 
innovative digital activity and a very impressive programme of 
new product introduction. We continue to work more closely 
with our brand partners and during the year successfully adopted 
a new virtual format for new product introductions, primarily on 
Instagram, and partnered on remote customer presentations.

The  success  of  our  business  has  allowed  us  to  repay  the  UK 
furlough  support  received  in  FY21  and  to  repay  the  UK 
Government  Coronavirus  Large  Business  Interruption  Loan 
Scheme borrowings.

In the US, we added $110.5 million 
in  sales,  an  increase  of  +38.5%  vs 
last year despite the loss of approximately four weeks trading 
to lockdown in May 2020, and significant traffic reductions in 
Las Vegas (-54.6%), New York (-83.0%) and at Mayors (-34.1%) 
in  Florida  and  Georgia.  In  the  UK,  we  generated  equally 
impressive revenue growth of +3.6%, adding £21.0 million in 
for 
incremental  sales  despite  enforced  store  closures 
approximately half of the year, as well as reduced tourist spend 
(-80.7%) and airport business (-74.7%). 

In  both  the  UK  and  the  US,  our  teams  responded  to  the 
challenges  and  opportunities  with  enthusiasm,  creativity  and 
positivity. I am pleased that we have maintained full employment 
and salaries during the year despite lockdowns. 

Our advanced technology supported the development of our 
CRM  and  clienteling  efforts  and  the  introduction  of  a  very 
effective  appointment  system.  We  remained  very  active  in 

44 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021£105.4m

FY21 ADJUSTED EBITDA2
(FY20: £78.1M)

+34.9%

FY21 ADJUSTED EBITDA VS LY

My takeaways from FY21 are: 
 – We  operate  in  a  great  category  which  is  underpinned  by  demand  outstripping 

supply, as evidenced during the past year

 – The  Watches  of  Switzerland  Group  model  works,  consisting  of  strong  brand 
partnerships, multi-channel contemporary retail formats, scale, advanced systems 
technology, impactful marketing targeted at a broad demographic audience, and 
luxury client services from well trained, expert and enthusiastic sales colleagues 
 – Our positive approach to the challenges of the past year was key to our success. We 
remained confident and optimised the opportunities to drive our business forward
 – COVID-19 has accelerated developments, particularly digital, and retail has been 

permanently changed 

 – We are fundamentally a people business and the power of the team spirit and 
“can-do” attitude in our Group is immense. Our colleagues deserve the credit for 
the successful results of FY21.

Looking ahead, our FY22 guidance issued on 20 May 2021 projects sales growth of 
between +16% and +21% and profitability flat to +0.5% relative to last year. Our 
projections assume no further lockdowns in the UK, the US and Switzerland, and 
no  acquisitions  or  uncommitted  projects.  We  closed  FY21  with  borrowings  of 
£43.9 million which we project will be £20.0 million to £30.0 million by end of FY22. 
This assumes capex of £40.0 million to £45.0 million, including some carry forward 
projects from FY21 in the US. 

As  our  corporate  governance  framework  evolves,  I  am  delighted  that  we  have 
established an Environmental, Social and Governance (ESG) Committee, chaired 
by Rosa Monckton, who is also our designated workforce Non-Executive Director 
and the ideal person to chair this Committee.

Finally, I am very proud to announce the launch of The Watches of Switzerland 
Group Foundation (the “Foundation”) with an initial contribution of £1.5 million 
committed in FY21 and a further planned contribution of £1.5 million in FY22. The 
aim of the Foundation will be to further enhance our charitable initiatives and to 
provide essential support to local and national charities focused on poverty, social 
mobility and hardship in both the UK and the US. The Foundation will be managed 
by an independent Board of Trustees that I will personally chair. •

BRIAN DUFFY 
CHIEF EXECUTIVE OFFICER

1  Refer to the Glossary on pages 216 to 217.
2  This is an Alternative Performance Measure (APM). Refer to the Glossary on pages 216 to 

217 for definition and reconciliation to statutory measures where relevant.

45 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C H I E F  E X E C U T I V E O F F I C E R S  R E V I E W C O N T I N U E D

UK

Our business proved its resilience in the UK where our stores were closed for  
approximately 26 weeks during FY21 and we faced headwinds with significantly 
reduced footfall, minimal international tourism and a lack of airport business. 

+3.6%

UK REVENUE YOY INCREASE 
DESPITE LOSS OF INTERNATIONAL 
CUSTOMERS, TOURISM AND   
APPROXIMATELY 26 WEEKS STORE 
CLOSURES

The Rolex Room at Watches of Switzerland, Broadgate, London

“I am immensely proud of how our 
teams have responded to the significant 
challenges and disruptions faced during 
the year, embracing the need to adapt 
with enthusiasm and dedication as well 
as engaging with our community and 
charitable initiatives. We have further 
strengthened our position and  
are well-positioned for continued 
success in the future.” 

CR AIG BOLTON 
EXECUTIVE DIRECTOR , UK

46 

We  adapted  with  ease  and  agility,  increasing  our  activity  on  digital  platforms, 
investing in our people and positively embracing new ways of engaging with our 
customers and colleagues via remote solutions.

Trading through our stores during opening periods was robust, reflecting pent 
up demand as well as the resumption of click and collect during the second and 
third lockdowns. We continued to invest in the store network with two important 
projects in our London multi-brand flagship stores; in December 2021, we opened 
the  new  store  in  Broadgate  and  the  refurbished  and  expanded  Knightsbridge 
flagship, including an enhanced Rolex Room. We also opened the first Rolex mono-
brand boutique in Scotland, in Glasgow, in July 2020. In addition, we completed four 
further  refurbishments,  two  further  expansions  and  opened  eight  mono-brand 
boutiques with Breitling, OMEGA, TAG Heuer and Tudor.

During the year, our teams adapted to the new circumstances by driving their own 
footfall through utilisation of CRM systems and clienteling activities including the newly 
introduced “By Personal Appointment” and the launch of the Luxury Virtual Boutique.
Revenue growth was driven by our strong online platform, where ecommerce 

sales increased by +115.4% relative to the prior year.

We further enhanced our digital marketing initiatives, with continued successful 
performance marketing campaigns executed across a combination of channels. During 
lockdowns,  we  looked  to  drive  brand  awareness  and  maximise  reach  through 
impactful  and  innovative  digital  media  including  a  series  of  Instagram  Lives  in 
conjunction with our luxury watch brand partners as well as traditional print campaigns 
to keep our brands front of mind. We remained highly active on our multi-media 
luxury watch communication platform, Calibre. We also launched an exclusive virtual 
events platform, through which we hosted over 1,300 VIP customers, and supported 
our colleagues in store to enhance their reach out to customers to drive footfall and 
engagement. Our teams managed very strong sales during the periods when stores 
were open and strong click and collect business during the second and third lockdowns.
We continued to invest in our people with enhanced learning and development 
initiatives  including  over  32,000  e-learning  modules  and  a  new  Rolex  training 
programme completed.

We continue to develop our after-sales and servicing proposition and further 

expanded our National Service Centre in Manchester. 

As a result of our efforts, conversion rates were up relative to last year, more 

than compensating for reduced footfall during the year.

We  have  further  built  on  our  leadership  standing  in  the  UK  and  are  well 

positioned to continue to invest for further growth in this market. •

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021US

Our business in the US benefitted from strong underlying category dynamics, 
underpinned by an increase in discretionary income and the attractive value-
retention and investment qualities of luxury watches.

In  addition,  the  market  was  open  for  most  of  the  financial  year,  enabling  us  to 
continue to actively pursue our strategy with continued investment. 

Despite facing significant COVID-19 pandemic-related challenges, we further 
expanded  and  enhanced  the  store  portfolio.  We  opened  eight  mono-brand 
boutiques during the year across the Breitling, OMEGA and TAG Heuer brands, 
bringing our total network to 30 stores at year-end (FY20: 22 stores). We completed 
the first phase of a major refurbishment of our Mayors Aventura store, as well as 
the  refurbishment  of  the  Rolex  mono-brand  boutique  in  the  Wynn  Resort,  Las 
Vegas. The success of our Grand Seiko Nature of Time pop-up in Spring Street in 
Soho has prompted us to open a permanent mono-brand boutique in FY22. 

Our marketing efforts were further enhanced during the year. We extended 
our  reach  in  this  market  through  our  multi-channel  performance  marketing 
campaign,  a  wider  digital  activation,  increased  PR  activity  and  a  combination  of 
virtual  and  in-person  events.  On  the  luxury  jewellery  side,  we  unveiled  a  new 
Mayors campaign supported by our brand partners.

We relaunched our online presence in the US with encouraging initial results.
We  also  continue  to  invest  in  our  people  and  completed  13,250  hours  of 

training over the year. 

The  acquisition  of  Analog  Shift,  a  specialist  US  retailer  of  vintage  and  pre-
owned  watches,  in  September  2020  further  advanced  our  strong  and  growing 
position in the US market.

Despite  the  US  being  open  for  most  of  the  year,  traffic  to  our  stores  was 
subdued. Through these various initiatives, we were able to generate a strong uplift 
in conversion rates and deliver an outstanding increase in sales during the year.

We  are  generating  strong  results  and  believe  there  is  a  significant  growth 
opportunity in the US, where we are well positioned to continue delivering on our 
ambition to become the clear market leader. •

Mayors, Merrick Park, Coral Gables, Florida

47 

Watches of Switzerland, Hudson Yards, New York

+38.5%

CONSTANT CURRENCY 
REVENUE INCREASE 
YOY VS  FY20 

“Our strategy is working well in the 
US, delivering outstanding results and 
positioning us well to become market 
leader. We have significant opportunities 
for growth, both organically and 
through selective acquisitions, and 
will continue to invest in developing 
the business in the years ahead.”

DAVID HURLEY 
EXECUTIVE VICE PRESIDENT, US

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R  S T R AT E G Y

GROW REVENUE, PROFIT AND   
RETURN ON CAPITAL EMPLOYED1

The Group continued to deliver on its six strategic priorities during FY21 
despite facing COVID-19 pandemic-related headwinds throughout the year, 
further building on its leadership position in the UK luxury watch market and 
continuing to expand its growing presence in the US. 

DRIVERS

Increase sales productivity through excellent customer 
service, impactful marketing including extensive use of CRM 
and clienteling initiatives; improved product availability 
through analytical merchandising; continual improvement 
of brand representation

Elevate and expand store portfolio to provide  
luxurious, inviting, welcoming, spacious and browsable  
store environments

Continue to develop the multi-channel network in response 
to brand direction and changing consumer preference

Open new stores in new retail developments and  
underserved markets to expand our footprint

Make selective complementary acquisitions

Continue to research further growth potential in the 
luxury watch category

148

CORE STORES2 AS AT   
2 MAY 2021, OF WHICH  
39 MONO-BRAND BOUTIQUES

The Group delivered profitable growth and improved Return on Capital Employed, 
driven  by  sustained,  consistent  investment  across  the  business  despite  facing 
pandemic-related challenges and delays. In a year of significant disruption characterised 
by prolonged periods of store closure, subdued store traffic and reduced airport 
business and tourist spend, new ways of reaching customers and doing business were 
adopted. Several new initiatives were introduced to enable an even more personalised 
and  differentiated  experience,  some  of  which  the  Group  anticipates  will  remain 
permanent features of the business going forward, strengthening the Group’s multi-
channel business model.

+13.3% 

FY21 CONSTANT FX REVENUE 
GROWTH VS LAST YEAR

+38.9% 

FY21 EBIT1 GROWTH  
VS LAST YEAR

+19.7% 

FY21 RETURN ON CAPITAL 
EMPLOYED1 (FY20: 15.8%)

£23.1m

FY21 EXPANSIONARY CAPEX2

Watches of Switzerland, Broadgate, London

1  This is an Alternative Performance 

Measure. Refer to the Glossary on pages 
216 to 217 for definition and reconciliation 
to statutory measures.

2  Refer to the Glossary on pages 216 to 217 

for more information.

48 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Tudor mono-brand boutique, Westfield White City, London

FY21 ACHIEVEMENTS 
In  FY21,  the  Group  delivered  another  year  of  growth,  with  revenue  +13.3% 
(constant currency) and Adjusted EBIT +38.9% relative to last year, and a further 
expansion of Return on Capital Employed to 19.7% (FY20: 15.8%) despite significant 
COVID-19  pandemic-related  headwinds.  To  adapt  to  a  highly  changed  retail 
landscape,  new  initiatives  were  introduced  to  enable  a  more  personalised  and 
relevant customer experience such as “By Personal Appointment” and our Virtual 
Luxury  Watch  and  Jewellery  Boutique;  we  enhanced  our  clienteling  activity, 
supported  by  learning  and  training  programmes  and  we  maintained  COVID-19 
secure operations through our stores and work spaces.

Bricks  and  mortar  stores  are  expected  to  continue  to  form  the  main 
component of a successful multi-channel luxury watch business and as such, the 
Group continued to invest in the store portfolio with £23.1 million in expansionary 
capex (FY20: £23.4 million) on the opening of new stores and the enhancement of 
existing stores, despite facing pandemic-related challenges and delays. 

NET WORK EXPANSION
The network was further expanded with a net 13 stores opened during the year, 
bringing  the  total  in  the  UK  and  the  US  to  148  core  stores  as  at  2  May  2021 
(26 April 2020: 135).

In the UK, the network reached 118 stores as at 2 May 2021 (FY20: 113). A new 
Watches of Switzerland flagship store was opened in Broadgate, London during 
December 2020 featuring a dedicated Rolex Room, a partnered OMEGA boutique 
as  well  as  eight  branded  areas  from  partners  Audemars  Piguet,  Tudor,  Cartier, 
IWC, Jaeger-LeCoultre, Panerai, Hublot and Breitling.

In addition, the UK mono-brand boutique network was expanded by nine new 

boutiques to bring the total to 26.

The  US  mono-brand  boutique  network  has  now  been  firmly  established 

following the opening of eight new boutiques, bringing the total to 13.

STORE ELEVATION
The  Group  continues  to  elevate  the  store  network.  The  flagship  Watches  of 
Switzerland  store  in  Knightsbridge,  London  was  expanded  and  refurbished, 
featuring  a  new  dedicated  Rolex  Room.  The  Watches  of  Switzerland  store  in 
Glasgow  was  converted  to  a  Rolex  mono-brand  boutique,  the  brand’s  first 
dedicated boutique in Scotland. A number of regional stores were also refurbished 
during the year. 

Finally, the four Fraser Hart stores acquired in March 2020 were rebranded to 
Watches of Switzerland and Mappin & Webb, generating a strong uplift in sales in 
the first year of trading, excluding the lockdown periods. The Group’s store design 
has now been introduced to three of these stores in FY22.

In the US, the four Mayors stores which have been elevated since the Group’s 
acquisition  have  generated  a  strong  uplift  in  sales  in  the  first  full  year  of  trading 
(excluding periods of store closure during lockdowns). The remaining 11 stores are 
planned to be completed by end FY24.

Looking ahead, the Group will roll out the new Goldsmiths Luxury concept 

across the core regional portfolio in the UK from FY22.

STRONG PIPELINE OF STORE PROJECTS
We will further enhance and build our store network across both our markets with 
major projects including:
 – New  Watches  of  Switzerland  multi-brand  stores:  Battersea  (London,  UK), 

American Dream (New Jersey, US), Cincinnati

 – Further development of mono-brand boutique network
 – Continued elevation of the Mayors store estate in Florida: Aventura, Boca Raton
 – Roll out of Goldsmiths Luxury concept across our core regional portfolio in the UK 
 – Refurbishment of the Rolex mono-brand boutique in the Wynn Resort, Las Vegas
We will continue to evaluate potential selective, strategic acquisitions. •

49 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R S T R AT E G Y C O N T I N U E D

ENHANCE STRONG BRAND 
PARTNERSHIPS 

We are proud of our strong and long-standing relationships with the most prestigious 
luxury watch brands, which have been developed over many years. 

Watches of Switzerland, Knightsbridge, London

Luxury watches have grown further to represent 87.1% of our sales (FY20: 83.9%) 
with the top eight luxury watch brands rising to 81.9% of our sales (FY20: 75.3%). 
Collaboration with our key brand partners spans all areas of our business and 
has  been  further  enhanced  throughout  the  COVID-19  pandemic.  We  work 
together to identify distribution opportunities, and partner on demand forecasting, 
product  launches,  store  projects,  online  platform,  clienteling  initiatives  and 
marketing activities. 

During the year we continued to collaborate on product launches, with new 
virtual formats adopted and exclusives introduced with brands such as Hublot and 
Breitling, whilst for IWC we partnered on an online exclusive.

With  our  brand  partners’  support,  we  further  elevated  the  emphasis  on 
learning  and  development  and  training  to  ensure  we  deliver  an  exceptional 
customer experience to our customers. During the year, we launched a wide range 
of product-related e-learning modules to support new product launches on the 
new e-learning platform.

50 

We continue to develop the mono-brand boutique channel in the UK and have 
established a significant presence in the US with a growing network of 39 boutiques 
as at 2 May 2021 with further stores planned.

As a key component of our multi-channel business model, our UK ecommerce 
platform has been further enhanced with the addition of new brands which had 
previously  only  been  transacted  in  store:  Jaeger-LeCoultre,  Panerai,  Vacheron 
Constantin, Piaget, Grand Seiko, Tudor. We have received good support from our 
brand partners for the US ecommerce launch.

We continue to increase our collaboration with the brands on all aspects of 
co-operative marketing, including digital communications, events and advertising. •

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Hublot Classic Fusion Aerofusion Chronograph ‘Watches Of Switzerland Group’ Special Edition

51 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R S T R AT E G Y C O N T I N U E D

DELIVER AN EXCEPTIONAL 
CUSTOMER EXPERIENCE

Delivering an exceptional customer experience 
has taken on a new meaning and has never 
been of greater importance as we adapt to a 
changing retail landscape. During the year, we 
innovated and found new ways to offer an 
increasingly elevated and personalised level 
of service to our customers, whether our 
stores were open or closed, which we believe 
is a key point of difference.

140,000 

“BY PERSONAL APPOINTMENT” 
BOOKINGS MADE IN THE UK 
AND THE US SINCE LAUNCH

Our stores remain a cornerstone of our multi-channel offering and are designed to 
appeal  to  a  broad  audience  and  make  our  customers  feel  welcome  through 
unintimidating,  inviting,  browsable,  modern  and  luxurious  environments,  whilst 
offering the greatest choice of brands and products in the world of luxury watches 
and jewellery. 

Across all our channels, the experience we offer our customers is underpinned by 
the deep product knowledge and expertise of our colleagues, which is supported by 
our extensive learning and development programme. During the year we introduced 
new training initiatives, including the development and launch of a new Rolex Academy.
Backed  by  our  leading-edge  IT  and  systems,  we  introduced  a  number  of 
initiatives to reach our customers with a more personalised, seamless experience 
despite a significant period of store closures during the year, particularly in the UK. 
The  Group  believes  many  of  these  new  introductions  will  remain  permanent 
features of the business model going forward. 

 – CRM  and  clienteling:  CRM  and  clienteling  tools  have  become  increasingly 
important  as  a  result  of  the  COVID-19  pandemic.  We  rolled  out  a  number 
of  relevant  training  programmes  to  support  our  colleagues  and  maximise 
customer engagement

 – “By  Personal  Appointment”:  Appointments  can  be  pre-booked  by  either 
customers  or  colleagues,  in-store,  by  phone  or  with  Zoom,  enabling  an 
uninterrupted experience to be offered to our customers throughout the year 
including during periods of store lockdown. Since its launch in July 2020, a total of 
over 140,000 appointments have been booked in the UK and the US

 – Virtual Luxury Watch and Jewellery Boutiques: the Virtual Luxury Watch 
Boutique was launched in October 2020 for which a team was reassigned from 
our  airport  stores,  ensuring  exceptional  customer  service  and  expertise.  The 
Virtual Luxury Jewellery Boutique was introduced in April 2021

52 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
Virtual Luxury Watch and Jewellery Boutique

Mirroring the wider luxury watch industry, we also transitioned our event format 
from physical to virtual during the year, with a series of virtual clienteling events 
including exclusive product launches.

We measure satisfaction through a variety of tracking methods in the UK and 
the US including Net Promoter Score (“NPS”), Feefo, Medallia and Podium. In the 
UK, our NPS score was maintained at 85% whilst in the US, we use Podium to 
measure  in-store  experiences  and  received  a  rating  of  4.9  out  of  5.0.  We  also 
undertake  a  mystery  shopping  programme  to  ensure  consistency  of  our  luxury 
service  offering.  Consisting  of  physical  store  visits  and  digital  enquiries, 
supplementary programmes are also conducted to measure the joint expectations 
of key partner brands. 

We continue to develop our after-sales and service proposition as a way to 
further enhance the customer experience, through a number of dedicated service 
centres, including the National Watch Service Centre in Manchester, complemented 
by 13 watch workshops located in stores in the UK and in the US, the HQ service 
centre in Fort Lauderdale, Florida as well as five additional workshops located in 
stores. The capacity in the primary centres in each of the UK (Manchester) and the 
US (Fort Lauderdale) has recently been expanded. •

53 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R S T R AT E G Y C O N T I N U E D

DRIVE CUSTOMER AWARENESS AND 
BRAND IMAGE THROUGH MULTI-MEDIA 
WITH BOLD, IMPACTFUL MARKETING 

The Watches of Switzerland Group global YouTube advert

During the year, whilst typical trading was significantly impacted as a result of the COVID-19 pandemic, our 
marketing communications have been at the heart of the business, with a nimble approach focused on digital, 
content and social whilst adapting to the changing consumer environment.

We  continued  with  our  successful  performance  marketing  campaign  executed 
across a combination of channels such as Search & Shopping, YouTube, Display 
and Paid Social Media, with our strategy focused on reaching high intent luxury 
customers,  underpinned  by  bold,  impactful  creative  and  innovative  bidding 
strategies.  Activity  included  a  YouTube  first  watches  campaign  featuring  key 
luxury  watch  brand  partners  such  as  Breitling  and  TAG  Heuer.  The  campaign 
showcased a breadth of range across men’s, women’s and icons, reinforcing the 
Group as the leading destination for luxury watches both in the UK and US. This 
activity  was  complemented  by  seasonal  jewellery  content  campaigns  for 
Goldsmiths, Mappin & Webb and Mayors. In total, activity generated 3.2 billion 
impressions  and  195  million  views  in  the  UK  and  373  million  impressions  and 
83.7 million views in the US. 

To complement our performance marketing campaign, wider digital activation 
focused  on  driving  brand  awareness  and  maximising  reach  among  key  target 
audiences.  During  lockdown  periods  in  the  UK,  tactics  included  impactful  and 
innovative social media, including an engaging series of Instagram Lives hosted by 
Brian Duffy, CEO in conjunction with our luxury watch brand partners to our UK 
community of over 625,000, with an average monthly reach of 46 million. In the 
US, standalone social pages were launched specifically for Watches of Switzerland 
with  customised  brand  content,  leveraging  brand  co-op  funding  to  deliver  paid 

social  media  campaigns  to  support  key  launches  and  events.  The  US  social 
communities  continue  to  grow  with  a  combined  audience  of  over  35,000  and 
impressions of 2.5 million per month.

As we recognised the need for more content through lockdown, with our 
customers and potential customers being more active on social media and the 
internet as a whole, we increased our output on our digital Calibre channels. Our 
multi-media luxury watch communication platform allows us to inspire purchase 
and  increase  loyalty,  through  the  sharing  of  innovative  and  exclusive  watch 
expertise across a yearly magazine, online editorial, monthly email newsletter to 
a  combined  UK  and  US  database  of  over  250,000  subscribers,  and  regular 
podcast episodes with over 94,000 total downloads.

Another  key  element  to  our  marketing  strategy  is  our  customer  event 
programme. When the COVID-19 pandemic began in early 2020 we devised a 
virtual  event  programme,  maintaining  the  level  of  quality  and  prestige  of  our 
in-person events held in stores and other venues.

In the UK, we launched an exclusive virtual events platform, capable of hosting 
hundreds of customers. By adapting and embracing this new approach, the virtual 
events world allowed us to be at the forefront of the market and become reactive 
and agile to continual changing circumstances and restrictions. Overall, in FY21 we 
hosted a number of virtual and in-person events entertaining over 1,300 customers. 

54 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021A  similar  approach  was  taken  in  the  US,  with  Watches  of  Switzerland  and 
Mayors holding a number of virtual and physical events during FY21 including three 
exclusive product releases and a series of first to market experiential opportunities, 
hosting  over  1,300  customers.  In  September  2020,  our  Watches  of  Switzerland 
store  in  Soho,  New  York  partnered  with  Haute  Living  and  musician,  actor  and 
producer Curtis “50 Cent” Jackson to host a private dinner which combined media, 
influencer  and  collector  attendees  and  garnered  108  million  in  resulting  social 
media impressions. The Watches of Switzerland store in Hudson Yards, New York 
hosted three days of customised, one on one client appointments to unveil the new 
Patek Philippe novelties.

In  addition,  we  supported  our  store  colleagues  in  both  the  UK  and  US  in 
enhancing their own direct customers reach-out to drive footfall and engagement 
through the production of over 40 clienteling guides covering topics such as new 
product launches, key focus lines and brands. 

Within our luxury jewellery category, Mayors unveiled a breakthrough image 
campaign  designed  to  resonate  with  modern  women  and  bring  a  110-year-old 
business into the future. The campaign kicked off a series of initiatives including a 
revamped  ecommerce  site  featuring  “shop  the  look”  and  an  updated  visual 
merchandising  schematic  in-store  with  a  case  line  curated  from  on-model  looks 
showcased in the campaign. The campaign was featured in outlets Elle, Harper’s 
Bazaar, Town & Country and WWD. In the UK, we have developed a new store 
concept for our Goldsmiths Brand which we will be excited to launch in Autumn 
2021 with a new 360 marketing campaign.

PR is a key part of our marketing strategy, particularly in the US where the 
Watches of Switzerland Group is still relatively new and in the process of being 
established. In FY21, PR activity generated 5.1 billion media impressions including 
brand and executive profiles in Esquire, New York Times, Town & Country, Wall 
Street  Journal  and  Yahoo.com.  The  PR  activities  included  strategic  influencer 
alliances including Bethany Frankel, Kevin O’Leary and Chef Rōze Traore. 

Our marketing continues to drive high brand awareness in the UK and we have 

been successful in driving a surprisingly high level of awareness in the US. •

5.1bn 

IMPRESSIONS GENERATED  
FROM US PR ACTIVITY IN FY21

New Mayors Jewellery Campaign

Private Dinner Event with 50 Cent, Watches of Switzerland, Soho, New York

55 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R  S T R AT E G Y  C O N T I N U E D

LEVERAGE BEST IN  
CLASS OPERATIONS

IT SYSTEMS
Our  leading-edge  IT  systems  have  continued  to  be  a  fundamental  competitive 
advantage for the Group, further increasing in importance during the COVID-19 
pandemic  as  we  looked  to  implement  innovative  solutions  to  reach  and  engage 
with our customers. 

Our systems comprise a single and shared SAP instance for ERP, ecommerce 
and business intelligence. This SAP core is supported by a specialist point-of-sale 
and CRM front-end, served on mobile tablets across all our stores. Our single IT 
template has been deployed across the Group and can support further expansion 
as  required.  Our  retail  payment  partner  Adyen  equips  us  with  a  fully  featured, 
mobile  and  international  payment  platform  across  all  sales  channels,  and  both 
stores and ecommerce benefit from a shared inventory, shared digital assets, and 
click and collect capabilities.

Our stable IT infrastructure allowed our colleagues to access our platform 24 
hours a day, seven days a week, throughout the year. Our colleagues have found their 
transition to home and hybrid working over the last year seamless, as many were 
already  equipped  with  mobile  IT  technology  with  secure  VPN  access.  We  have 
successfully scaled our cloud-based telephony to support all remote contact centres. 

56 

MERCHANDISING
Powered  by  leading-edge  systems  and 
analytics,  our  merchandising 
function 
provides a unique point of difference in the 
way we run our stores.

Through a customer-focused approach, 
our  dynamic  merchandising  capabilities 
optimise  stock  availability,  enhance  store 
productivity  and  allow 
for  nationwide 
coverage.  SAP  software  provides  us  with 
market  analysis  which  in  turn  enables 
extensive  store  profiling,  productivity  and 
trend  analyses,  seasonal  changes  and  sales 
and inventory forecasting. 

Our  merchandising  approach  is  highly 
collaborative and we are working increasingly 
closely  with  our  brand  partners  to  further 
improve  supply  chain  efficiencies  through 
vendor  managed  inventory  programmes. 
These are being trialled in our mono-brand 
boutiques in the US as well as for top selling 
Cartier products in the UK, enabling us to 
further enhance availability in our stores.

RETAIL OPER ATIONS
We  run  all  our  stores  to  be  profitable 
which requires a high level of accountability 
and performance management across our 
retail network. In order to continually drive 
productivity  and  profitability,  we  look  to 
ensure  there  is  a  collective  alignment, 
ownership  and  understanding  at  all  levels 
within  retail  with  a  regular  monitoring  of 
operational KPIs.

We  have  invested  in  the  best  in 
important  area 

in  the 

class expertise 
of security. •

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021EXPAND MULTI-CHANNEL 
LEADERSHIP 

We transitioned seamlessly between bricks and mortar  
stores (including mono-brand boutiques and travel retail) 
 and online as we faced a changing retail landscape and a  
period of significant disruption. 

Our multi-channel leadership enabled us to further develop our business with the 
UK domestic clientele in light of limited tourism and airport business due to the 
ongoing disruption to travel retail and removal of duty-free shopping in the UK. In 
the  US  we  launched  our  ecommerce  platform  and  expanded  our  recently 
established mono-brand boutique network.

ONLINE
We continue to leverage our position as the authorised luxury watch and jewellery 
partner, significantly building on the largest portfolio of luxury watch brands in the 
UK.  We  have  a  significant  advantage  in  the  volume  of  traffic  generated  via  our 
technically advanced Artificial Intelligence (AI)-driven marketing approach. 

Due to the rapidly changing retail landscape, we continue to focus on offering 
the widest array of shopping opportunities, allowing our customers to reach out to 
local store expertise remotely through video, voice or in-person utilising our “By 
Personal Appointment” booking system, alongside our centralised Luxury Watch 
and Jewellery Virtual Boutique, two initiatives introduced during the financial year.

Our web-enabled store platform has been further improved and provides our 

customers access to shop the full online catalogue whilst in our stores.

Working collaboratively with key partners such as Google (Digital Marketing), 
Vee24  (video  and  text  concierge)  and  DPD  (direct  delivery),  we  use  the  most 
efficient, cutting-edge digital marketing while offering a best in class, harmonised 
omni-channel shopping experience. We have dedicated inventory for our luxury 
watches  across  all  of  our  websites,  which  allows  us  to  offer  a  next  day  delivery 
service until 9pm seven days a week.

Our  online  business  had  an  exceptional  year,  with  revenue  +120.5%  versus 

last year.

Following  the  ecommerce  launch  in  the  US,  we  accelerated  our  digital 
marketing strategy with a significant investment into performance marketing and 
believe this channel offers a significant opportunity to complement our growing 
store network in this market.

ECOMMERCE SALES GROW TH VS LY %

250%

200%

150%

100%

50%

0

Q1 FY21

Q2 FY21

Q3 FY21

Q4 FY21

FY21

Breitling mono-brand boutique, Valley Fair Mall, Santa Clara, California

MONO-BR AND BOUTIQUES
We  see  a  significant  opportunity  to  further  develop  our  mono-brand  boutique 
network and have a strong pipeline of projects. The roll-out of the format, which 
enables brands to be presented in a dedicated store environment, has contributed 
to further strengthening our brand partnerships.

As at 2 May 2021, we operated a global network of 39 mono-brand boutiques 
(FY20: 22). During the year, we opened nine mono-brand boutiques in the UK, 
taking  our  network  to  26  boutiques.  In  the  US,  we  expanded  the  mono-brand 
boutique channel with eight new boutiques opened, taking the total to 13.

TR AVEL RETAIL
Travel retail provides the Group and brand partners with visibility in prominent 
locations  and  exposure  to  a  high  net  worth  international  clientele.  Whilst  this 
channel is expected to take longer to recover from a disproportionate COVID-19 
impact, the Group continues to believe travel retail represents a growth opportunity 
over the medium term. •

+120.5% 

39 

REVENUE INCREASE  
FROM ONLINE SALES

MONO-BRAND BOUTIQUES  
AS AT 2 MAY 2021

57 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021B U S I N E S S  M O D E L

HOW THE GROUP CREATES VALUE

To provide the highest level of customer service by well-trained, expert colleagues in modern, luxurious and welcoming store 
environments and state-of-the art online sites, and by partnering with the most prestigious luxury watch and jewellery brands, 
all supported by leading-edge technology and bold, impactful marketing.

INPUTS

BR AND 
PARTNERSHIPS

COLLE AGU E S

CU STOM E RS

STORE S

BRAND PARTNERSHIPS

STORE ENVIRONMENT

We collaborate with our long-standing brand partners to identify 
distribution opportunities and partner on demand forecasting, as 
well as on the areas of product launches, store projects, online, 
clienteling, marketing and learning and development for our 
colleagues. Please see page 20 for more details.

Our well-invested stores are luxurious, open, welcoming, 
contemporary, spacious, non-intimidating and browsable. The 
design concept is regularly assessed in order to ensure we 
continue to appeal to a broad customer demographic and 
drive high levels of productivity across our estate.

CUSTOMER EXPERIENCE

MARKETING

Our store colleagues are equipped with the expertise and 
knowledge to provide an exceptional customer experience through 
extensive learning and development. Customer satisfaction is 
monitored to help drive repeat business and conversion rates.

Bold, impactful marketing focused on digital  
communications, CRM, client experiences and co-operative  
activity with brand partners. Please see pages 54 to 55 
for more details.

People: We are a people business with over 2,000 dedicated 
colleagues working in our stores, head offices and distribution 
centres in the UK and the US. Please see page 84 for more details.

MULTI-CHANNEL

OPERATIONAL EXCELLENCE

TECHNOLOGY   
AND DIGITAL  
CAPABILITIES

Our multi-channel model spans a well-invested store network, 
with flagships, regional stores, travel retail and mono-brand 
boutiques complemented by a leading ecommerce platform. 
Please see page 57 for more details.

Technology: Our leading-edge IT systems are based on a single 
SAP platform powering store points of sale, CRM, reporting 
solutions, live inventory availability and operations.

Merchandising: Dynamic inventory management optimises stock 
availability, enhances store productivity and in the UK, allows for 
nationwide coverage, giving us a key competitive advantage.

Retail operations: We aim to continually drive productivity 
and profitability, with a high level of accountability and 
performance management

How we are prepared 
for climate change 
We believe our 
business model is 
resilient to climate 
change. Please see the 
Task Force on Climate 
Related Financial 
Disclosures (TCFD) 
on page 100 and the 
Principal Risks and 
Uncertainties section 
on pages 105 to 113 
for more information.

High barriers to entry created through national coverage in the UK with a portfolio of 1182 core stores and a growing and significant 
presence in the US with 30 stores (as at 2 May 2021).

Fully resourced: Experts in our category through investments focused on learning and development and technical capability.

SCALE 

FINANCIAL DISCIPLINE 

Financial performance: We run all our stores to be profitable, leveraging store and central overheads through topline growth 
with strict investment criteria on projects.

Cash generation: The strong, consistent generation of cash is fuelled by strict working capital management, with sufficient liquidity 
to fund growth and to provide for potential acquisition opportunities. We take a disciplined and data-led approach to capital 
allocation, aiming to deliver long term sustainable earnings growth whilst retaining financial capability to invest in our business  
and to execute our strategic priorities. Proposals for major investment projects are analysed and discussed  
by senior executives and presented to the Board, prior to decisions being reached.

RESPONSE TO COVID-19

In response to the significant COVID-19 related disruptions to our stores, we introduced several permanent enhancements such 
as the “By Personal Appointment” booking system, remote payment options, virtual boutiques as well as further advancing and 
expanding our CRM and clienteling techniques and our online platform. Please see page 78 for more details.

58 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021VALUE CREATED

£905.1m

REVENUE

19.7%

RETURN ON  
CAPITAL EMPLOYED1 

£77.6m

ADJUSTED EBIT1

2,000+

NUMBER OF COLLEAGUES

148

STORES (EXCLUDING  
NON-CORE STORES)2

£169.8m

CASH GENERATED  
FROM OPERATIONS

1  This is an Alternative Performance Measure; please refer to the Glossary on pages 216 

to 217 for further information.

2  Refer to the Glossary for more information.

59 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021F I N A N C I A L

R E VIE W

“Group revenue increased by +11.7% to £905.1 million, 
+13.3% in constant currency, despite the significant disruption 
faced during the year. Our strategy delivered strong results in 
the US, where the market was less impacted by COVID-19 
related lockdowns and disruption.”
ANDERS ROMBERG 
CHIEF FINANCIAL OFFICER

60 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021The Group’s Statutory Income Statement is shown below which is presented under 
IFRS 16 “Leases” and includes exceptional items.

Statutory Income Statement 
(£million)

53 weeks 
ended 
2 May 2021

52 weeks 
ended  

26 April 2020 YoY variance

Revenue

Operating profit

Net finance costs
Profit before tax

Tax
Profit after tax

Basic Earnings Per Share

905.1

81.9

(18.2)
63.7

(13.1)
50.6

21.1p

810.5

48.3

(46.8)
1.5

(1.0)
0.5

0.2p

11.7%

69.5%

61.2%
4,182.2%

(1,231.2%)
9,886.4%

n/m

Management monitors and assesses the business performance on a pre-IFRS 16 
and exceptional items basis, which is shown below. This aligns to the reporting used 
to  inform  business  decisions,  investment  appraisals,  incentive  schemes  and  debt 
covenants. A full reconciliation between the pre- and post-IFRS 16 results is shown 
in the Glossary on page 216.

Income Statement –  
pre IFRS 16 and exceptional 
items (£million)

53 weeks 
ended
 2 May 2021

52 weeks 
ended  

26 April 2020 YoY variance 

REVENUE
Group  revenue  increased  by  +11.7%  to  £905.1m,  +13.3%  in  constant  currency, 
despite  the  significant  disruption  faced  during  the  year.  Relative  to  FY19  (pre-
COVID-19),  revenue  increased  +17.0%,  +17.9%  in  constant  currency.  FY21  was  a 
53-week year, with the final week contributing £17.6m to Group revenue for the year. 

The table below shows the revenue by quarter for the US and UK businesses and 
demonstrates the impact of COVID-19 lockdowns in the UK and US. Our stores in 
the UK were closed for approximately 26 weeks during the year. In the UK, click and 
collect was not permitted during the first lockdown but was subsequently resumed 
during the second and third lockdowns. 

Our very strong online performance throughout the year as well as the click and 
collect  programme  and  other  initiatives  introduced,  enabled  us  to  offset  the 
headwinds  faced.  These  headwinds  included  significantly  reduced  store  traffic, 
store  closures  and  lack  of  international  consumers  as  a  result  of  COVID-19.  US 
stores were closed for only four weeks in Q1 FY21 (with the exception of Hudson 
Yards, New York which re-opened during September 2021) and remained opened 
for the remainder of the year. In both the UK and US, footfall to our stores was 
significantly  reduced  during  the  year,  offset  by  higher  conversion  rates  as  a 
consequence of the actions we took in response to the changed trading environment.

Revenue by quarter 
(£million)

Quarter 1 Quarter 2 Quarter 3 Quarter 4

Total

Revenue

Net margin1 

Store costs
4-Wall EBITDA1

Overheads
EBITDA1

Store opening and closing costs
Adjusted EBITDA1

Depreciation, amortisation and loss 
on disposal of fixed assets 
Segment profit (Adjusted EBIT)1

Net finance costs 
Adjusted profit before tax1

905.1

332.3

(166.6)
165.7

(55.8)

109.9

(4.5)
105.4

(27.8)

77.6

(5.5)
72.1

810.5

304.7

(178.2)
126.5

(44.6)

81.9

(3.8)
78.1

(22.2)

55.9

(6.5)
49.4

Adjusted basic Earnings Per Share1

23.8p

16.6p

11.7%

9.1%

6.5%
31.0%

(25.3%)

UK
YoY variance*

US
YoY variance*
Total

34.1%

YoY variance*

108.3

(29.3%)

43.3

(19.5%)
151.6

(26.8%)

185.9

15.4%

76.8

37.2%
262.7

21.0%

186.1

2.7%

86.5

17.5%
272.6

7.0%

126.2

40.2%

606.5

3.6%

92.0

121.0%
218.2

65.8%

298.6

32.7%
905.1

11.7%

(18.8%)
34.9%

(24.7%)

38.9%

(14.6%)
46.0%

43.4%

*   The quarterly FY20 revenue has been restated to correctly reflect the timing of the 

reclassification adjustment disclosed in our FY20 Annual Report and Accounts. Q4 FY21 
includes 14 weeks of trade.

Our  strategy  delivered  very  strong  results  in  the  US,  where  the  market  was  less 
impacted by COVID-19 related lockdowns and disruption. US revenue increased by 
+32.7%, +38.5% on a constant currency basis, and the US business made up 33.0% of 
the Group’s revenue in FY21 (FY20: 27.8%). In the US, Mayors stores in Florida and 
Georgia began to re-open from early May 2020, followed by Las Vegas in June 2020, 
Soho,  New  York  in  late  June  2020  and  finally  Hudson  Yards,  New  York  in  early 
September 2020. Whilst stores were closed for a shorter period of time than in the 
UK during FY21, footfall in the US was down significantly relative to the prior year, 
particularly in New York (-83.0%) and Las Vegas (-54.6%). We are particularly pleased 
with the performance of our recently refurbished stores in the Mayors network.

During  the  year,  we  opened  eight  mono-brand  boutiques  in  the  US  and  in 
September  2020,  we  completed  the  acquisition  of  Analog  Shift,  a  US  retailer  of 
vintage and pre-owned luxury watches, to continue to advance the Group’s strong 
and growing position in the US. We are pleased with the performance of Analog 
Shift since acquisition. FY21 also saw the launch of the US online platform and initial 
sales are encouraging. We have also observed positive trends in in-store sales for 
brands also sold online, driven in part by our successful online marketing.

1   Refer to the Glossary on pages 216 to 217 for definition and reconciliation to statutory 

measures where appropriate.

61 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021F I N A N C I A L  R E V I E W C O N T I N U E D

The UK was impacted more significantly by COVID-19 lockdowns which resulted in 
a loss of footfall, reduced airport business and lack of international travel. Despite 
this,  UK  revenue  increased  by  +3.6%  during  the  year  through  a  combination  of 
continued demand, good supply of product and strong clienteling activity by the 
Group. The number of transactions in the UK was down, offset by higher average 
selling prices. The Group also introduced a number of successful new initiatives such 
as the Luxury Watch and Jewellery Virtual Boutique and “By Personal Appointment” 
the virtual booking system to enhance customer engagement. During the various 
periods  of  COVID-19  lockdown,  the  Group  leveraged  its  CRM  capability  and 
clienteling activities to drive sales. We also invested in digital marketing to drive sales 
of core product to our online channel, with UK ecommerce sales up +115.4% on the 
previous year. UK revenue was driven by strong domestic sales (+54.0% vs FY20), 
offsetting  the  lower  tourist  and  airport  businesses.  Tourist  and  airport  sales 
accounted for 5.3% of Group sales in FY21 compared to 27.5% in the previous year. 
Throughout the year, Heathrow Terminals 3 and 4 remained closed. Regional stores 
continued to outperform London stores where footfall was significantly weaker.

During the year, in the UK, we opened ten stores and closed ten stores. FY21 was 
the  first  full  year  of  trade  of  the  recently  acquired  Fraser  Hart  stores  in  York, 
Stratford, Brent Cross and Kingston. We are pleased with the performance of these 
stores, which has exceeded our expectations. 

Revenue by category

53 weeks ended 2 May 
2021 (£million)

Luxury watches

Luxury jewellery

Other
Total revenue

52 weeks ended 26 April 
2020 (£million)

Luxury watches

Luxury jewellery

Other
Total revenue

UK

512.1

43.9

50.5
606.5

UK

475.9

54.1

55.5
585.5

US

276.3

16.9

5.4
298.6

US

204.0

15.0

6.0
225.0

Total

788.4

60.8

55.9
905.1

Total

679.9

69.1

61.5
810.5

Mix

87.1%

6.7%

6.2%
100.0%

Mix

83.9%

8.5%

7.6%
100.0%

Luxury watches now make up 87.1% of Group revenue, up 320 bps on the prior 
year. We have continued to observe strong demand for luxury watch brands and 
intake of supply constrained product was not significantly disrupted by COVID-19.

Luxury  jewellery  sales  have  been  impacted  more  significantly  by  the  COVID-19 
lockdowns  as  these  purchases  are  more  footfall  and  impulse-driven  than  luxury 
watches. Despite this, the relaunched luxury jewellery ranges generated a positive 
response from customers, and the category performed well relative to the market. 
Luxury jewellery sales in the US, where footfall has been less impacted by store 
closures, increased by +13.2% relative to the prior year. 

Other revenue consists of servicing, repairs and insurance services and the sale of 
fashion and classic watches and other non-luxury jewellery. 

PROFITABILIT Y 

Profitability as a % of sales

Net margin 

Store costs
4-Wall EBITDA1

EBITDA

Adjusted EBITDA

53 weeks 
ended
2 May 2021

52 weeks 
ended 26 

April 2020 YoY variance 

36.7%

18.4%

18.3%

12.1%

11.6%

37.6%

22.0%

15.6%

10.1%

9.6%

(0.9)%

3.6%

2.7%

2.0%

2.0%

Net margin % decreased by 90bps from 37.6% in the prior year to 36.7%, driven by 
product mix, as luxury watches and mix within this segment outperformed luxury 
jewellery. The impact on product margin mainly came from the UK while our US 
business growth was more broad-based. 

Store costs decreased by £11.6 million (-6.5%) from the prior year, to £166.6 million. 
Store costs as a percentage of sales decreased by 360 bps from 22.0% to 18.4%. 
Property related costs reduced from FY20 by £23.3 million as a result of the UK 
business  rates  suspension  (£11.4  million)  and  UK  turnover  rent  savings  of 
£13.5 million mainly driven by reduced travel retail. These savings were offset by 
additional store payroll costs of £5.4 million due to pay rises, commission and the 
impact  of  new  stores  along  with  £8.7  million  of  additional  digital  marketing 
investment, which successfully drove further traffic and conversion both online and 
in stores. 

Whilst  the  UK  stores  were  closed  due  to  COVID-19  restrictions,  the  Group 
accessed  the  UK  Government’s  furlough  scheme.  Throughout  this  period,  the 
Group continued to supplement employee pay to the full contractual rates. The 
Group has fully committed to repay all furlough received from the UK Government 
during the FY21 financial year; this repayment has been provided for in the FY21 
results and was paid in June 2021. 

The  Group  also  recognised  £4.1  million  of  income  under  the  US  Government 
Paycheck Protection Program (PPP), which is a loan convertible to a grant under 
certain circumstances. The US PPP contributed to US payroll and rent costs during 
the period of the pandemic disruption.

Overheads  increased  by  £11.2  million  (+25.3%)  due  to  employee  incentives  of 
£7.1  million,  the  committed  Foundation  donation  of  £1.5  million  and  increased 
salary costs of £2.0 million.

1   Refer to the Glossary on pages 216 to 217 for definition and reconciliation to statutory 

measures where appropriate.

62 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Store opening and closure costs

Store opening and closure costs (£million)

Store opening costs 

Store closure costs
Total

53 weeks 
ended
2 May 2021

52 weeks 
ended
26 April 2020

2.4

2.1
4.5

1.7

2.1
3.8

Store opening and closing costs include the cost of rent (pre-IFRS 16), rates and 
payroll prior to the opening or closing of the store, normally during the period of fit 
out. This cost will vary annually depending on the scale of expansion in the year. 

The following stores were opened and closed in the year:

Store openings and closures

53 weeks 
ended
 2 May 2021

52 weeks 
ended 
26 April 2020

Opened:

UK

US
Total

Closed:

UK

US
Total

10

8
18

10

–
10

7

2
9

10

1
11

Exceptional administrative items
Exceptional  items  are  defined  by  the  Group  as  those  which  are  significant  in 
magnitude and are linked to one-off, non-recurring events. These items are detailed 
in the table below and are stated under IFRS 16.

Exceptional items (£million)

Impairment of property, plant and equipment

Impairment of right-of-use assets

Expected credit losses

Reversal of expected credit losses

IPO costs 

Legal expenses on business acquisition
Total

53 weeks 
ended 2 May 
2021

52 weeks 
ended 26 
April 2020

3.2

1.1

–

(0.2)

4.9

0.1
9.1

3.8

4.8

0.7

–

8.0

0.3
17.6

The COVID-19 pandemic has significantly impacted the profitability of certain stores 
within our network. The Group has reviewed the profitability of its store network, 
taking into account the future impact on consumer demand. The Group identified 
£4.3 million of fixed asset and right-of-use asset impairment linked to COVID-19. 

The reversal of expected credit losses reflects the updated review of prior year 
(FY20) COVID-19 related provisions. As these impairments had been treated as 
exceptional items in FY20, their reversal in FY21 was taken to exceptional items.

The IPO costs of £4.9 million in the current year relate to IPO-linked share-based 
payments (FY20: £3.3 million); these costs will continue to be expensed until the 
second  anniversary  of  the  IPO.  In  the  prior  year,  the  Group  also  incurred  a 
£2.1 million discretionary IPO bonus to employees following the success of the IPO 
and £2.6 million of legal and professional fees linked to the IPO.

Adjusted EBIT and statutory operating profit
As a consequence of the items noted above, Adjusted EBIT was £77.6 million, an 
increase of £21.7 million (+38.9%) on the prior year. 

After accounting for exceptional costs of £9.1 million and IFRS 16 adjustments of 
£13.3  million,  statutory  operating  profit  (EBIT)  was  £81.9  million,  an  increase  of 
+69.5% on the prior year. 

Finance costs

Net finance costs (£million) 

Interest payable on borrowings

Amortisation of capitalised transaction costs

Foreign exchange loss/(gain)

Other

Interest receivable
Pre-IFRS 16 and exceptional finance costs

IFRS 16 interest on lease liabilities
Pre-exceptional finance costs

Exceptional finance costs
Total net finance costs

53 weeks 
ended 2 May 
2021

52 weeks 
ended 26 
April 2020

3.9

1.1

0.3

0.4

(0.2)
5.5

12.7
18.2

–
18.2

6.7

0.8

(0.6)

0.3

(0.7)
6.5

11.8
18.3

28.5
46.8

63 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021F I N A N C I A L  R E V I E W C O N T I N U E D

Interest payable on borrowings reduced by £2.8 million in the period, largely due 
to the refinancing which took place in June 2019. The prior year cost included 37 
days of interest on the pre-IPO debt.

The IFRS 16 interest on lease liabilities has increased by £0.9 million as a result of 
new leases in the period.

In the prior year, the Group incurred a one-off early redemption fee of £21.7 million 
and wrote off £6.8 million of transaction costs capitalised under the pre-IPO facility. 
These were treated as exceptional finance costs.

Taxation
The effective tax rate for the year was 20.5%. This reflects a growing US business 
which accounts for 33.0% of Group revenue and where the corporate tax rate is 
higher than the UK, as well as non-deductible expenses.

The pre-exceptional, pre-IFRS 16 effective tax rate was slightly higher at 20.8%. 

Earnings Per Share
Adjusted EPS from continuing operations increased by 7.2p to 23.8p in the current 
year and has been calculated as follows:

53 weeks ended 2 May 2021

Adjusted EPS

Statutory EPS

Profit after tax 

£57.1m

£50.6m

Weighted average number of ordinary shares
EPS

239,455,554
23.8p

239,455,554
21.1p

52 weeks ended 26 April 2020

Adjusted EPS

Statutory EPS

Profit after tax 

Weighted average number of ordinary shares
EPS

£38.8m

233,733,000
16.6p

£0.5m

233,733,000
0.2p

BAL ANCE SHEET

Balance Sheet (£million)

Goodwill and intangibles

Property, plant and equipment

IFRS 16 right-of-use assets

Inventories

Trade and other receivables

Trade and other payables

IFRS 16 lease liabilities
Net debt1

Other
Net assets

2 May 2021

26 April 2020

150.6

93.7

253.7

226.4

10.4

(151.8)

(301.4)

(43.9)

12.6
250.3

154.8

101.4

251.6

243.4

10.9

(139.1)

(308.0)

(129.7)

14.2
199.5

Property, plant and equipment decreased by £7.7 million in the year. Additions of 
£24.1  million  were  offset  by  depreciation  of  £24.0  million,  COVID-19  related 
impairments of £3.2 million and a foreign exchange impact of £3.9 million.

Including software costs, which are disclosed as intangibles, total capital additions 
were £26.0 million (FY20: £23.4 million) of which £23.1 million (FY20: £20.7 million) 
was expansionary. Expansionary capex relates to new stores, relocations or major 
refurbishments  (defined  as  costing  over  £250,000).  In  the  period,  the  Group 
opened 18 stores, expanded four and refurbished four stores. Investment in our 
store portfolio is paramount to our strategy and the Group follows a disciplined 
payback policy when making capital investment decisions. 

Lease  right-of-use  assets  have  increased  since  26  April  2020  by  £2.1  million  to 
£253.7 million. Additions to the lease portfolio along with lease renewals or other 
lease changes have increased the balance by £51.4 million. This has been offset by 
depreciation of £37.9 million, COVID-19 related impairments of £1.2 million and a 
foreign exchange impact of £9.9 million.

Lease liabilities have decreased by £6.6 million. The portfolio changes noted above 
increased the lease liability by £49.3 million. Interest charged on the lease liability also 
increased the balance by £12.7 million offset by a foreign exchange gain of £11.9 million. 
Lease  payments  have  reduced  the  balance  by  £56.7  million,  giving  a  lease  liability 
balance of £301.4 million. This means that the net lease liability on 2 May 2021 was 
£47.7 million, compared to £56.4 million at the FY20 year end.

Inventory levels decreased by £17.0 million compared to the prior year as FY20 
included higher levels of stock due to the timing of the first COVID-19 lockdown. 

1   Refer to the Glossary on pages 216 to 217 for definition and reconciliation to statutory 

measures where appropriate.

2  Maximum subject to asset borrowing base 

64 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Trade  and  other  receivables  are  broadly  in  line  with  the  FY20  year  end.  On 
16  September 2020, the Group completed a transaction to remove the recourse 
obligation on £1.3 million of in-house credit balances provided by a third party. As the 
Group has no future liability for this, the balance is no longer recognised in the Balance 
Sheet. A gain of £0.4 million was made on the transaction, of which £0.2 million has 
been recognised in exceptional items. On 13 November 2020, the Group sold the 
remaining in-house credit debtors totalling £0.8 million (after provisions for expected 
credit losses) to a third party. Following the sale, the Group has no liability in relation 
to these debtors and the transaction resulted in £nil gain or loss.

Compared  to  FY20,  trade  and  other  payables  have  increased  by  £12.7  million. 
Included within trade creditors at the year end was the UK furlough repayment of 
£6.8 million and Foundation donation of £1.5 million which were fully committed to 
at the year end. FY21 trade and other payables also includes employee incentive 
accruals, whereas bonus targets were not met in FY20. 

Other  includes  taxation  balances  and  the  defined  benefit  pension  obligation  of 
£2.6 million (FY20 £2.7 million). 

Net debt and financing
Net  debt  on  2  May  2021  was  £43.9  million,  a  reduction  of  £85.8  million  since 
26 April 2020, driven by £109.7 million of free cash flow1 offset by £21.2 million of 
expansionary capex. During the period of lockdown, management focused on cost 
control and cash preservation. 

During the period, the Group entered into a new £45.0 million facility agreement 
as  part  of  the  UK  Government  Coronavirus  Large  Business  Interruption  Loan 
Scheme (CLBILS) which had a maturity of November 2021. This facility was repaid 
and cancelled during the year.

At  2  May  2021,  the  Group  had  a  total  of  £197.5  million  of  maximum  available 
committed facilities.

Facility (million)

Expiring

Amount

UK Term Loan – UK LIBOR +1.75% to +2.80%

June 2024

£120.0

UK Revolving Credit Facility – UK LIBOR +1.50% to +2.55% June 2024

US Asset Backed Facility – US LIBOR +1.25% to +1.75% April 2023

£50.0
$60.02 

At  2  May  2021,  £120.0  million  of  these  facilities  were  drawn  down.  Liquidity 
headroom  (defined  as  unrestricted  cash  plus  undrawn  available  facilities)  was 
£143.5 million.

The debt facility is subject to a six-monthly financial covenant test on leverage and 
fixed charge cover ratio. These tests are based on pre-IFRS 16 measures. On 18 
June 2020, the covenant tests of the Group’s facilities were replaced with a monthly 
minimum liquidity headroom covenant of £20.0 million for the period of June 2020 
to September 2021. The Directors sought the replacement of covenants to provide 
further flexibility to deal with any unexpected circumstances during that period. 
This liquidity covenant and the old replaced covenants were fully met throughout 
the period from June 2020 to June 2021.

CASH FLOW 

Cash flow (£million)

Adjusted EBITDA

Share-based payments 

Working capital 

Pension contributions

Tax

Government grants received
Cash generated from operating activities

Maintenance capex1

Interest
Free cash flow

53 weeks ended 
2 May 2021

52 weeks ended 
26 April 2020

105.4

0.8

13.9

(0.7)

(9.6)

5.4
115.2

(1.0)

(4.5)
109.7

78.1

–

(7.3)

(0.7)

(7.5)

1.3
63.9

(1.5)

(11.6)
50.8

Free cash flow conversion1

104.1%

65.6%

Expansionary capex

Acquisition 

Exceptional items

Net proceeds from IPO

Financing activities
Cash flow

(21.2)

(1.4)

(0.2)

–

(82.1)
4.8

(27.2)

(31.1)

(5.0)

147.8

(98.3)
37.0

Free cash flow increased by £58.9 million (115.9%) to £109.7 million in the period 
to 2 May 2021 and free cash flow conversion was 104.1% compared to 65.6% in 
the prior year. In addition to the strong trading (Adjusted EBITDA increased by 
£27.3 million), a favourable working capital movement was achieved, £21.2 million 
higher  than  the  previous  year.  Working  capital  benefitted  from  the  stores 
reopening in the UK in April 2021 compared to closure in FY20, with lower stock 
levels  and  higher  creditors.  Free  cash  flow  was  used  to  repay  all  short  term 
borrowings of £82.1 million.

In the prior year, £8.2 million of the interest payment related to 4.5 months of 
accrued interest for the listed bond, which was repaid on 4 June 2019 using the net 
proceeds from the IPO.

Expansionary  capex  of  £21.2  million  (after  taking  into  account  the  associated 
creditors movement) was lower than the prior year due to the timing of capital 
projects  due  to  UK  lockdown;  these  projects  have  shifted  into  FY22  and  are 
reflected in our guidance. 

RETURN ON CAPITAL EMPLOYED (ROCE)1

ROCE

53 weeks ended 
2 May 2021

52 weeks ended 
26 April 2020

19.7%

15.8%

ROCE  increased  by  390  bps  from  15.8%  to  19.7%  in  the  period  demonstrating 
improved capital efficiency. This is as a consequence of Adjusted EBIT increasing by 
+38.9%, compared to the increase in average capital employed of +11.0%. 

65 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021O U R P O RT F O L I O

A MULTI-CHANNEL 
NETWORK

Our stores are located in prominent, high-profile 
shopping areas within the UK and US and feature 
a  spacious,  contemporary,  inviting,  welcoming, 
high-end  luxury  feel,  further  enhancing  the 
prestigious brands which they showcase.

Our  estate  includes  multi-brand  stores  and 
mono-brand  boutiques  in  both  the  UK  and  the  US, 
supported by a leading-edge ecommerce platform.

In the UK, the portfolio covers the breadth of the 
market,  with  representation  in  most  major  cities 
nationwide.  In  the  US,  the  Group  is  primarily 
represented  in  Florida  and  Georgia  with  Mayors 
stores and in Las Vegas, New York and Boston with 
Watches  of  Switzerland  stores.  More  recently,  the 
Group has entered new markets with its mono-brand 
boutique format, including Santa Clara, California; King 
of Prussia, Pennsylvania; and Nashville, Tennessee. 

“What differentiates us is what we sell  
and how we sell it. We provide an  
exceptional experience to our customers  
through our stores, which are modern,  
inviting and luxurious and staffed by  
our highly trained, expert colleagues.”

BRIAN DUFFY 
CHIEF EXECUTIVE OFFICER 

FLAGSHIPS

MONO-BRAND BOUTIQUES

Located in the most prestigious locations, flagship stores typically feature a 
more extensive product offering in a larger footprint relative to other stores 
in the portfolio, as well as dedicated spaces to host special customer events. 
In the UK, this channel is represented by the “Golden Triangle” Watches of 
Switzerland  stores  in  central  London,  comprised  of  Regent  Street,  Oxford 
Street  and  Knightsbridge.  In  addition,  in  FY21  we  also  opened  a  new  two-
storey flagship store in Broadgate, London, in the city’s financial district.

In the US, there are two Watches of Switzerland flagship stores located in 
New York, in Soho and in Hudson Yards, and one in the Wynn Resort in Las 
Vegas as well as two Mayors flagship stores in the Aventura Mall in Florida and 
Lenox Square in Atlanta.

66 

The  mono-brand  boutique  format  allows  for  a  more  tailored  and  brand-
specific  environment  and  has  contributed  to  further  strengthening  and 
enhancing  our  brand  partnerships.  In  FY21,  we  opened  eight  mono-brand 
boutiques in the US across OMEGA, TAG Heuer and Breitling and in the UK, 
we  opened  nine  mono-brand  boutiques  across  Rolex,  Tudor,  TAG  Heuer, 
OMEGA and Breitling. As at 2 May 2021, we operated a global network of 39 
mono-brand boutiques, including 26 in the UK and 13 in the US. 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021TRAVEL RETAIL

US

Travel  retail  provides  high  visibility  in  a  prominent  setting  to  a  discerning 
international  customer  base.  The  Group  maintains  a  strong  presence  in 
Heathrow  Airport  in  Terminals  2,  3,  4  and  5  with  Watches  of  Switzerland 
stores and Rolex mono-brand boutiques and is present in a Gatwick North 
Terminal with a Watches of Switzerland store. As at 2 May 2021, the stores in 
Heathrow Terminal 3 and Terminal 4 remain temporarily closed, due to the 
COVID-19 pandemic.

Stores  in  our  US  portfolio  are  predominantly  shopped  by  the  domestic 
customer.  The  Mayors  network  is  located  in  Florida  and  Georgia,  with  an 
ongoing store elevation programme. We operate two Watches of Switzerland 
flagship stores in New York, a market with similar demographics to London but 
with less investment and higher fragmentation. We are also present in the highly 
lucrative Las Vegas market with stores located within the Wynn Resort, including 
a multi-brand store and Rolex, Breitling and OMEGA mono-brand boutiques.

UK REGIONAL 

ECOMMERCE

Outside London, a well-situated network of premium regional stores in the 
UK provides scale and national coverage and caters to a more local, domestic 
customer  base.  Multi-brand  stores  across  all  three  fascia  (Watches  of 
Switzerland,  Mappin  &  Webb,  Goldsmiths)  are  located  in  high  profile, 
prominent locations, primarily shopping centres, in cities such as Manchester, 
Birmingham and Liverpool.

Through our six transactional websites across the UK and the US, we have 
established an industry-leading ecommerce platform, a key component of our 
multi-channel  strategy.  We  continue  to  invest  in  enhancing  the  sites  and 
improving  the  customer  experience,  through  initiatives  such  as  next  day 
delivery, the “By Personal Appointment” booking service, both in-store and 
virtual,  and  the  introduction  of  the  Virtual  Luxury  Watch  and  Jewellery 
Boutique. The ecommerce platform is built on SAP Commerce, which offers 
the benefit of a common ERP and ecommerce technology vendor.

67 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSO U R  S TO R E S

A WELL-INVESTED 
PORTFOLIO

Our multi-channel leadership has been established through a network 
which includes multi-brand stores, a presence in travel retail, a strong online 
platform and a growing portfolio of mono-brand boutiques in partnership with 
Rolex, Tudor, TAG Heuer, OMEGA, Audemars Piguet, Breitling and FOPE. 
Our well-invested portfolio consists of 118 stores in the UK (excluding  
non-core stores1) and 30 stores1 in the US.

Watches of Switzerland is a globally recognised modern, leading retailer of the most 
prestigious  luxury  watch  brands  in  the  world  including  Rolex,  Patek  Philippe, 
Audemars  Piguet,  Cartier,  OMEGA,  TAG  Heuer,  Breitling,  Tudor,  Blancpain, 
Vacheron  Constantin,  Panerai,  IWC,  Jaeger-LeCoultre,  Piaget,  Hublot,  Zenith, 
Breguet, Bovet and Grand Seiko.

Founded in 1924, Watches of Switzerland has been retailing the world’s finest 
watches  for  over  90  years.  The  Company  began  trading  as  a  mail-order  business 
under the name G & M Lane on Ludgate Hill, and now has stores in leading retail 
destinations across the UK, in London, Manchester, Glasgow, Birmingham, Brighton 
and Cardiff. Watches of Switzerland also has a strong presence in Terminals 2, 3, 4 
and  5  at  Heathrow  Airport  including  three  Rolex  mono-brand  boutiques  and  a 
presence  in  Gatwick  North  Terminal  at  Gatwick  Airport.  In  2018  Watches  of 
Switzerland  went  international  and  now  has  two  stores  in  New  York,  one  in  the 
Wynn Resort, Las Vegas and one in the Wynn Resort, Boston.

Watches  of  Switzerland  has  an  online  presence  in  both  the  UK  (watches-of-
switzerland.co.uk) and the US (watchesofswitzerland.com). In addition, there is also 
an online presence with Analog Shift.

MONO - B RAND 
BOUTIQUES

The  Watches  of  Switzerland  Group  is  very  proud  to  have  been  selected 
to  operate single brand boutiques on behalf of some of the most important 
brand  partners.  These  mono-brand  boutiques  give  the  opportunity  to 
showcase the timepieces in a more tailored, brand-centric environment within 
purpose-designed settings. This enables the ethos and culture of each individual 
brand to be more thoroughly demonstrated than is often possible in a multi-
brand store environment. 

The Watches of Switzerland Group operates mono-brand boutiques on 
behalf of Rolex, OMEGA, TAG Heuer and Breitling in both the UK and the US, 
Tudor and FOPE in the UK and Audemars Piguet and Grand Seiko in the US. 

1   Refer to the Glossary on page 216 to 217 for definition.

68 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20212016  saw  the  relaunch  of  Mappin  &  Webb  and  since  then,  the  brand  has  been 
transformed into a luxury watch and jewellery retailer with stores in key locations 
such as Manchester, Glasgow, Gleneagles Hotel, London and a flagship store on 
Regent Street. Mappin & Webb is the destination for Rolex, Patek Philippe, Cartier, 
OMEGA, Jaeger-LeCoultre and Breitling.

Granted a Royal Warrant by Her Majesty Queen Victoria in 1897, the Company 
has  held  a  Royal  Warrant  to  each  succeeding  monarch  and  currently  holds 
appointments as ‘Jewellers, Goldsmiths and Silversmiths’ to Her Majesty the Queen 
and ‘Silversmiths’ to His Royal Highness The Prince of Wales. 

In 2012, Mappin & Webb’s master craftsman was appointed Crown Jeweller, 
custodian of the Crown Jewels of Her Majesty the Queen, the greatest honour that 
can  be  bestowed  upon  a  jeweller.  In  2017,  another  Mappin  &  Webb  master 
craftsman was appointed to the position and continues to hold this position.

Mappin & Webb also has a well-established online presence and ecommerce 

platform with mappinandwebb.com.

Goldsmiths has been elevated and transformed over the last seven years into a 
modern,  dynamic,  luxury  watch  retailer  complemented  by  a  luxury  jewellery 
offer which includes brands such as FOPE, Messika, Gucci, Jenny Packham and 
Mappin & Webb.

Goldsmiths is the destination for luxury watches such as Rolex, OMEGA, 
Tudor,  TAG  Heuer,  Breitling  and  Cartier  in  key  cities  including  Newcastle, 
(where the Goldsmiths brand began in 1778), Manchester, Sheffield, Birmingham, 
Liverpool and Glasgow. 

In 1919, Goldsmiths was appointed as a Rolex agency and in 2019 saw the 
centenary celebrations of the partnership between the Watches of Switzerland 
Group and Rolex. 

2021 will be an exciting year for Goldsmiths with the roll-out of the new 
Luxury store concept elevating the portfolio of stores to a new level. Goldsmiths 
also trades successfully online with goldsmiths.co.uk.

Mayors is one of the most recognised luxury watch and jewellery retailers in the US, 
operating in Florida and Georgia with a portfolio of stores including a Rolex mono-
brand boutique located in The Mall at Millenia, Orlando, Florida and an Audemars 
Piguet mono-brand boutique in Lenox Square, Atlanta, Georgia.

Mayors offers a prestigious collection of brands such as Rolex, Cartier, IWC, 
Jaeger-LeCoultre,  Vacheron  Constantin,  Mikimoto, 
OMEGA,  TAG  Heuer, 
BVLGARI, Messika and Roberto Coin, as well as Mayors’ own collections of bridal, 
diamond and gold jewellery.

The brand is steeped in a rich heritage, founded by Irving Mayor Getz in 1910 
in  Cincinnati,  Ohio.  In  1937,  he  opened  the  first  Mayors  store  in  the  heart  of 
downtown  Miami’s  business  district.  When  Irving  passed  away,  his  son  Samuel 
assumed control and developed Mayors’ reputation as one of the nation’s finest 
watch and jewellery retailers – a provider of outstanding customer service.

Mayors operates a transactional website, mayors.com. Mayors was acquired by 

the Watches of Switzerland Group in 2017.

69 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021K E Y  P E R F O R M A N C E I N D I C ATO R S

HOW THE GROUP   
MEASURES PERFORMANCE

Key Performance Indicators (KPIs) are designed to measure the development, performance and position of the business. Certain KPIs are Alternative Performance 
Measures (APMs) and the Directors use these measures as they believe they provide additional useful information and analyses on the underlying trends, performance 
and position of the Group. The APMs are not defined by IFRS and therefore may not be directly comparable with other companies’ APMs. These measures are not 
intended to be a substitute for, or superior to, IFRS measures.

FINANCIAL PERFORMANCE 

REVENUE 

OPER ATING PROFIT/EBIT 

ADJUSTED EBIT 

BASIC EPS 

ADJUSTED EPS 

RETURN ON   

CAPITAL EMPLOYED

CASH GENER ATED   

FROM OPER ATIONS

4 -WALL EBITDA 

D E F I N ITI O N A N D P U R P O S E
Revenue is stated exclusive of sales 
taxes and is measured in accordance 
with IFRS 15 ‘Revenue from contracts 
with customers’. Growing revenue is a 
key pillar of our business strategy.

DEFINITION AND PURPOSE
Statutory measure under IFRS 
representing Profit/Earnings Before 
Interest and Taxation. Growing profit 
is a key pillar of our strategy.

DEFINITION AND PURPOSE
Basic EPS is a statutory measure defined 
by IAS 33 ‘Earnings per share’. EPS is a 
direct measure of profitability per share 
held in the Group. 

DEFINITION AND PURPOSE
Earnings Before Interest and Tax (EBIT) 
adjusted for exceptional items and 
before IFRS 16 adjustments. This 
measure is defined as segment profit 
under IFRS 8 ‘Operating segments’ and 
is reconciled to Profit Before Taxation 
on an IFRS basis in note 2 to the 
financial statements.

This is a measure of profitability 
excluding exceptional items. This 
presents the Group’s underlying 
performance without distortion from 
one-off or non-trading events to 
provide comparability between years.

This measure was linked to management 
incentives in the financial year.

DEFINITION AND PURPOSE

DEFINITION AND PURPOSE

DEFINITION AND PURPOSE

DEFINITION AND PURPOSE

Return on Capital Employed (ROCE) 

is defined as Adjusted EBIT divided by 

average capital employed. Average 

capital employed is total assets less 

current liabilities on a pre-IFRS 16 basis. 

The calculation for ROCE is included in 

the Glossary on page 216.

Cash generated from operations is 

defined under IAS 7 ‘Statement of Cash 

Flows’. This is a direct measure of cash 

generation from the operations of the 

business excluding financing, investing, 

tax and defined benefit pension 

contributions.

4-Wall EBITDA % is defined as net 

margin less store costs shown as a % 

of revenue. Refer to the Glossary on 

page 216 for a reconciliation of this 

measure to statutory IFRS measures. 

4-Wall EBITDA % is a direct measure 

of profitability of the store operations.

held in the Group, excluding exceptional 

ROCE demonstrates the efficiency with 

which the Group utilises capital. This 

measure was linked to management 

incentives in the financial year.

Basic Earnings Per Share adjusted for 

exceptional items as disclosed in note 4 

to the financial statements. This 

measure is reconciled to statutory 

measures in note 10 to the financial 

statements. 

This is a measure of profit per share 

items and IFRS 16 adjustments. This 

presents the Group’s underlying 

performance without distortion from 

one-off or non-trading events to 

provide comparability between years.

This measure was linked to management 

incentives in the financial year.

PERFORMANCE (£ MILLION)

PERFORMANCE (£ MILLION)

PERFORMANCE (£ MILLION)

PERFORMANCE (p )

PERFORMANCE (p )

PERFORMANCE (%)

PERFORMANCE (£ MILLION)

PERFORMANCE (%)

2021

2020

 905.1

 810.5

2021

2020

 81.9

 48.3

2021

2020

 77.6

2021

21.1

 55.9

2020

0.2

2021

2020

 23.8

 16.6

2021

2020

 19.7

15.8

2021

2020

 169.8

102.0

2021

2020

 18.3

 15.6

Revenue grew +11.7% in the year 
despite the impact of COVID-19 
lockdowns and significantly reduced 
store traffic, tourist spend and airport 
business during FY21. Further details 
on the revenue performance in the 
year are detailed in the Financial 
Review on pages 60 to 65.

Operating profit grew by +69.5% in the 
year, as a result of higher revenue 
leading to the leveraging of fixed costs 
and £8.5 million reduction in 
exceptional costs in the year. Further 
details on profit performance in the 
year are detailed in the Financial Review 
on pages 60 to 65.

Adjusted EBIT increased by +38.9% on 
the prior year, ahead of revenue growth 
demonstrating good profitability 
management. Further details on profit 
performance in the year are detailed in 
the Financial Review on pages 60 to 65.

Basic EPS has grown from 0.2p to 21.1p 
in the year, reflecting the increase in 
profitability in the year.

FY21 Adjusted EPS increased by +43.4% 

The increase in ROCE in the year largely 

relative to the prior year, reflecting the 

increase in profitability during the year. 

reflects the increase in Adjusted EBIT.

Cash generated from operations 

increased by £67.8 million. Further 

details on cash flow performance in the 

year are detailed in the Financial Review 

on pages 60 to 65.

4-Wall EBITDA % improved by 

270 bps to 18.3%, demonstrating an 

improvement in the store profitability 

in the year. 

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

UNCERTAINTIES

UNCERTAINTIES

UNCERTAINTIES

1   2   3   4   5   8   9

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   8   9   10

1   2   3   4   5   8   9   10

UNCERTAINTIES

1   2   4   8   9  

70 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PRINCIPAL RI SKS AND UNCERTAINTIES

S T R AT E G I C  P R I O R I T I E S

1

2

3

4

5

Business strategy execution and development

Key suppliers and supply chain

Customer experience and market risks

Colleague talent and capability

6

7

8

9

Data protection and cyber security

Regulatory and compliance

Economic and political

Brand and reputational damage

Business interruption and IT infrastructure

10

Financial and treasury

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness  
and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

FINANCIAL PERFORMANCE 

REVENUE 

D E F I N ITI O N A N D P U R P O S E

DEFINITION AND PURPOSE

DEFINITION AND PURPOSE

DEFINITION AND PURPOSE

Revenue is stated exclusive of sales 

taxes and is measured in accordance 

with IFRS 15 ‘Revenue from contracts 

with customers’. Growing revenue is a 

key pillar of our business strategy.

Statutory measure under IFRS 

representing Profit/Earnings Before 

Interest and Taxation. Growing profit 

is a key pillar of our strategy.

Basic EPS is a statutory measure defined 

by IAS 33 ‘Earnings per share’. EPS is a 

direct measure of profitability per share 

held in the Group. 

Earnings Before Interest and Tax (EBIT) 

adjusted for exceptional items and 

before IFRS 16 adjustments. This 

measure is defined as segment profit 

under IFRS 8 ‘Operating segments’ and 

is reconciled to Profit Before Taxation 

on an IFRS basis in note 2 to the 

financial statements.

This is a measure of profitability 

excluding exceptional items. This 

presents the Group’s underlying 

performance without distortion from 

one-off or non-trading events to 

provide comparability between years.

This measure was linked to management 

incentives in the financial year.

OPER ATING PROFIT/EBIT 

ADJUSTED EBIT 

BASIC EPS 

ADJUSTED EPS 

RETURN ON   
CAPITAL EMPLOYED

CASH GENER ATED   
FROM OPER ATIONS

4 -WALL EBITDA 

DEFINITION AND PURPOSE
Basic Earnings Per Share adjusted for 
exceptional items as disclosed in note 4 
to the financial statements. This 
measure is reconciled to statutory 
measures in note 10 to the financial 
statements. 

This is a measure of profit per share 
held in the Group, excluding exceptional 
items and IFRS 16 adjustments. This 
presents the Group’s underlying 
performance without distortion from 
one-off or non-trading events to 
provide comparability between years.

This measure was linked to management 
incentives in the financial year.

DEFINITION AND PURPOSE
Return on Capital Employed (ROCE) 
is defined as Adjusted EBIT divided by 
average capital employed. Average 
capital employed is total assets less 
current liabilities on a pre-IFRS 16 basis. 
The calculation for ROCE is included in 
the Glossary on page 216.

ROCE demonstrates the efficiency with 
which the Group utilises capital. This 
measure was linked to management 
incentives in the financial year.

DEFINITION AND PURPOSE
Cash generated from operations is 
defined under IAS 7 ‘Statement of Cash 
Flows’. This is a direct measure of cash 
generation from the operations of the 
business excluding financing, investing, 
tax and defined benefit pension 
contributions.

DEFINITION AND PURPOSE
4-Wall EBITDA % is defined as net 
margin less store costs shown as a % 
of revenue. Refer to the Glossary on 
page 216 for a reconciliation of this 
measure to statutory IFRS measures. 

4-Wall EBITDA % is a direct measure 
of profitability of the store operations.

PERFORMANCE (£ MILLION)

PERFORMANCE (£ MILLION)

PERFORMANCE (£ MILLION)

PERFORMANCE (p )

PERFORMANCE (p )

PERFORMANCE (%)

PERFORMANCE (£ MILLION)

PERFORMANCE (%)

2021

2020

 905.1

 810.5

2021

2020

 81.9

 48.3

2021

2020

 77.6

2021

21.1

 55.9

2020

0.2

2021

2020

 23.8

 16.6

2021

2020

 19.7

15.8

2021

2020

 169.8

102.0

2021

2020

 18.3

 15.6

Revenue grew +11.7% in the year 

despite the impact of COVID-19 

lockdowns and significantly reduced 

store traffic, tourist spend and airport 

business during FY21. Further details 

on the revenue performance in the 

year are detailed in the Financial 

Review on pages 60 to 65.

and £8.5 million reduction in 

exceptional costs in the year. Further 

details on profit performance in the 

year are detailed in the Financial Review 

on pages 60 to 65.

management. Further details on profit 

performance in the year are detailed in 

the Financial Review on pages 60 to 65.

Operating profit grew by +69.5% in the 

year, as a result of higher revenue 

Adjusted EBIT increased by +38.9% on 

the prior year, ahead of revenue growth 

Basic EPS has grown from 0.2p to 21.1p 

in the year, reflecting the increase in 

leading to the leveraging of fixed costs 

demonstrating good profitability 

profitability in the year.

FY21 Adjusted EPS increased by +43.4% 
relative to the prior year, reflecting the 
increase in profitability during the year. 

The increase in ROCE in the year largely 
reflects the increase in Adjusted EBIT.

Cash generated from operations 
increased by £67.8 million. Further 
details on cash flow performance in the 
year are detailed in the Financial Review 
on pages 60 to 65.

4-Wall EBITDA % improved by 
270 bps to 18.3%, demonstrating an 
improvement in the store profitability 
in the year. 

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

UNCERTAINTIES

UNCERTAINTIES

UNCERTAINTIES

UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

1   2   3   4   5   8   9

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   8   9   10

1   2   3   4   5   8   9   10

1   2   4   8   9  

71 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
K E Y  P E R F O R M A N C E I N D I C ATO R S  C O N T I N U E D

PRINCIPAL RI SKS AND UNCERTAINTIES

S T R AT E G I C  P R I O R I T I E S

1

2

3

4

5

Business strategy execution and development

Key suppliers and supply chain

Customer experience and market risks

Colleague talent and capability

6

7

8

9

Data protection and cyber security

Regulatory and compliance

Economic and political

Brand and reputational damage

Business interruption and IT infrastructure

10

Financial and treasury

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness  
and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

NON-FINANCIAL PERFORMANCE 

NUMBER OF STORES 

SALES PER DOOR 

DEFINITION AND PURPOSE
Number of stores at the end of the 
financial year. Excludes six (FY20: 11) 
non-core1 stores. This metric 
demonstrates the Group’s size 
and scale.

DEFINITION AND PURPOSE
Revenue from stores divided by the 
average number of stores (including 
non-core stores) in the year. This metric 
is a measure of store productivity.

LUXURY WATCHES 
AVER AGE SELLING PRICE

DEFINITION AND PURPOSE
The luxury watch Average Selling Price 
(ASP) represents revenue generated 
(including sales-related taxes) in a 
period from sales of the luxury watch 
category, divided by the total number 
of units of such products sold during 
the period. This metric is a measure 
of sales performance. Luxury watches 
are defined as those that have a 
Recommended Retail Price greater 
than £1,000.

PERFORMANCE

PERFORMANCE (£M)

PERFORMANCE (£)

Total

UK

US

30

 22

 148

 135

118

 113

Total

UK

US

 5.4

 5.2

 4.2

 4.3

11.4

 10.5

UK

US

5,940

 4,970

 9,634

 9,954

  2021 

  2020

  2021 

  2020

  2021 

  2020

In the UK, the Group opened ten 
stores and closed five. The Group’s 
mono-brand boutique expansion in 
the US was further advanced in FY21, 
where eight mono-brand stores  
were opened.

Sales per door increased by +3.7% in 
the year, despite the periods of 
COVID-19 lockdown. The UK sales per 
door were significantly impacted by 
several prolonged periods of closure 
due to COVID-19.

ASP in the UK grew by +19.5%, mainly 
due to product mix and higher mix of 
higher value product such as precious 
metals. ASP in the US reduced in the 
year due to the impact of currency 
translation; on a constant currency basis 
ASP increased by +1.7%.

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

1   2   4   5   8   9  

1   2   3   4   8

1   2   3   4   5   8   9

1 Refer to the Glossary on page 216 for definition.

72 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
 
 
 
 
 
 
 
 
STR ATEG I C R E P O RT 

|   GOV E R N A N C E R E PO RT  

|   F I N A N C I A L STATE M E NT S

N O N - F I N A N C I A L  I N F O R M AT I O N S TAT E M E N T

The  following  table  sets  out  where  stakeholders  of  Watches  of  Switzerland  Group  PLC  can  find  relevant  non-financial  information  within  this  Annual  Report  and 
Accounts further to the Financial Reporting Directive requirements contained in sections 414CA and 414CB of the Companies Act 2006.

This Non-Financial Information Statement highlights information necessary for an understanding of the Company’s development, performance, position and impact of its 
activity, information relating to environmental, employee, social, respect for human rights, anti-corruption and anti-bribery matters. Where possible, the following table 
also states where additional information can be found that supports these requirements.

Reporting requirement  Relevant policy 

Where to read in this report 

Page 

Additional information 

Information to the extent necessary for an understanding of the Company’s development, performance and position and the impact of its activity relating to:

1.  Environmental 

Environmental 

Environment

matters 

Responsible Trading

Task Force on Climate-related Financial 
Disclosures

2. Employees

Whistleblowing 

Section 172 Statement – Colleagues

Employee code of conduct

People and Culture

Health and safety

Dignity at work

Equality and diversity

Family friendly

Employee handbook

Health and safety

Flexible working 

COVID-19

COVID-19

Anti-Bribery, Corruption, Taxation and 
Health and Safety

Corporate Governance Statement

Nomination Committee Report

Directors’ Remuneration Report

Section 172 Statement – Community

Community

Responsible sourcing

People and Culture

3. Social matters

4.  Respect for  
human rights

98

94

100

76

84

96

121

134

141

82

90

84

94

96 

We are an accredited member of the Responsible 
Jewellery Council

Corporate social responsibility report*

Supplier manual

Gender pay gap report* 

Corporate social responsibility report*

Company-wide engagement survey

Designated Non-Executive Director for 
Workforce Engagement

One Communication (platform)

Values 

Vibe Platform 

We are an accredited member of the Responsible 
Jewellery Council
Corporate social responsibility report*

Modern Slavery Statement* 

We are an accredited member of the Responsible 
Jewellery Council
Corporate social responsibility report*

No dirty gold

Supplier handbook

Dignity at work

Equality and diversity

Whistleblowing

Responsible Trading

Anti-Bribery, Corruption, Taxation and 
Health and Safety

Corporate Governance Statement

121

Supplier manual

5.  Anti-corruption and 
anti-bribery matters

Anti-bribery and corruption 

Anti-money laundering 

Anti-Bribery, Corruption, Taxation and 
Health and Safety

Corporate Governance Statement

Other information:

Business model

Principal risks in relation 
to (1) to (5) above and 
related due diligence 
processes

Relevant non-financial 
KPIs

Business Model

Risk Management

Principal Risks and Uncertainties

Going Concern and Viability Statement

Key Performance Indicators

Tax strategy statement*

Supplier manual

89 and 97

96 

121

58

102

105

114

70

An overview of  our engagement with employees, customers, suppliers and other stakeholders can be found on pages 74 to 83 within our Section 172 Statement 
in compliance with the Companies Act 2006.

* Available on our corporate website at thewosgroupplc.com

73 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
S E C T I O N 17 2

HOW WE ENGAGE WITH  
OUR STAKEHOLDERS

SECTION 172(1)  
COMPANIES ACT 2006 
STATEMENT 

•

We understand that our business 
can  only  grow  and  prosper 
responsibly over the long term if 
we  understand  and  respect  the 
views  and  needs  of  all  our 
stakeholders  and  to  those  ends, 
engagement  with  all  of  our 
stakeholder  groups  plays  a  vital 
role throughout the business.

A director of a company must act 
in the way they consider, in good 
faith, would most likely promote 
the  success  of  the  company  for 
the  benefit  of  its  members  as  a 
whole,  taking  into  account  the 
factors as listed in section 172(1) 
(a)  to  (f)  of  the  Companies  Act 
2006 (“Section 172(1)”). 

pages 

give 
The 
following 
illustrations  as 
to  how  our 
Directors have had regard to the 
need  to  foster  the  Company’s 
business  relationships  with  our 
partners,  customers  and  others. 
In  the  Corporate  Governance 
Report, we provide details of key 
Board  activity  which  should  be 
read  in  conjunction  with  this 
Section 172(1) statement.

74 

BOARD ENGAGEMENT WITH STAKEHOLDERS 
Through its programme of stakeholder engagement, the Board gains a meaningful 
insight  into  the  views,  priorities  and  issues  facing  its  key  stakeholder  groups  and 
helps the Group’s leaders to reflect these in decision-making and planning. 

The following sections set out some highlights from the Board’s engagement 
with key stakeholders during the financial year, together with details of the actions 
taken as a result of this engagement. 

The Board is closely connected to all of the engagement initiatives illustrated 
and  receives  Board  reports  from  relevant  members  of  the  Senior  Management 
team in each Board meeting as applicable.

The  Company  Secretary  ensures  that  as  the  Board  make  its  decisions,  the 
impact  on  any  of  our  stakeholder  groups  is  considered  and  any  decisions  are 
recorded in the Board meeting minutes. 

Decisions taken by the Board can impact key stakeholder groups in different 
ways.  The  Directors  consider  the  groups  listed  here  to  be  the  Company’s  key 
stakeholders and those which are identified as most likely to be affected by the 
principal decisions of the Board:

Colleagues: As a company built on values of trust and respect, our colleagues are 
at the very core of our business; we are proud to provide them with the tools to 
grow, learn and develop and become experts at their jobs, while ensuring a high 
level of engagement throughout the organisation.

Brand  partners:  We  are  proud  of  the  long-standing  partnerships  we  have 
developed with our brand partners and suppliers. Built on mutual trust and respect, 
we  recognise  the  responsibility  we  undertake  to  represent  the  brands  and 
contribute to their long term value appreciation.

Customers: Our customers are at the heart of every decision we make and the 
way  in  which  they  are  made  to  feel  is  a  primary  focus.  Providing  an  exceptional 
customer experience is a major point of difference that sets us apart from our peers.

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Other  business  relationships:  We  also  aim  to  be  a  trusted  partner  for  other 
suppliers which provide goods and services such as packaging, logistics and IT as 
well  as  our  landlords  and  lenders.  Our  bricks  and  mortar  store  portfolio  is  an 
integral part of our multi-channel business model and the successful operation of 
our stores is dependent on maintaining strong and long-standing relationships with 
our  landlords,  which  are  primarily  managed  directly  by  our  dedicated  in-house 
team. We adopt a disciplined and thorough approach to expanding the network to 
welcome new suppliers, with a rigorous and analytical process in place. During the 
COVID-19  pandemic,  we  have  further  strengthened  these  relationships  and 
increased  the  frequency  of  dialogue  with  our  landlords  in  order  to  mitigate 
disruption  and  understand  their  concerns.  We  continue  to  work  constructively 
with  our  landlords  throughout  this  period  and  we  are  fully  up  to  date  with  our 
agreed rental payments.

Finally, we are in regular contact and provide frequent business updates to our 
lenders, whose support has been invaluable in our goal to continue to grow the 
business. At the start of the COVID-19 pandemic, we worked with our lenders to 
secure Coronavirus Large Business Interruption Loan Scheme (CLBILS) funding to 
strengthen  our  liquidity  position  and  sustain  operations  under  a  scenario  of 
prolonged  store  closures  and  dampened  consumer  sentiment.  As  a  result  of  a 
continued strong business performance, the facility was repaid in full and cancelled 
during the period.

For more information on our business relationships with suppliers, customers 
and others see the Business Model on page 58, Our Strategy on page 50 and the 
Responsible Trading Supply Chain section on page 94. 

Community: Giving back to the communities in which we live and serve is central to 
our  core  values.  We  aim  to  be  a  socially  responsible  business  and  to  ensure  the 
wellbeing of our colleagues, brand partners, customers and communities.

Investors:  As  a  listed  company,  we  have  a  responsibility  to  provide  the  capital 
markets community with clear, consistent and balanced information on our progress. 
In turn, we value investor feedback and participation, which are central to delivering 
consistent and profitable long term growth.

THE FOLLOWING SECTION FOCUSES ON SOME OF THE KEY STAKEHOLDER GROUPS. THIS ILLUSTR ATES 
HOW WE ENGAGE WITH THEM AND THE WAYS IN WHICH THE GROUP UNDERSTANDS WHAT IS 
IMPORTANT TO THEM.

COLLEAGUES
SEE PAGE 76

CUSTOMERS
SEE PAGE 78

BR AND 
PARTNERS AND 
SUPPLIERS
SEE PAGE 80

INVESTORS
SEE PAGE 81

COMMUNITY
SEE PAGE 82

75 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021S E C T I O N 17 2 C O N T I N U E D

COLLEAGUES

Our greatest asset is our people. Honoured to represent our prestige luxury brand partners,  
it is the shared goal of all colleagues to deliver an exceptional Watches of Switzerland Group experience  
that is welcoming, authentic and underpinned by deep category knowledge. 

Core team values are embedded in our culture and never before have we seen 
such ingenuity, creativity and invention as colleagues and management teams have 
strived to stay engaged and in touch with one another during times when up to 80% 
of UK colleagues were furloughed.

During this year of uncertainty, we engaged with our colleagues by assuring 
them of our determination to protect jobs, safeguard income, promote learning 
and  focus  on  communication.  We  adopted  an  ‘all  in  it  together’  approach  and 
colleagues who were furloughed received identical treatment to those who were 
fortunate to be able to keep working.

During these exceptional times and at the height of the COVID-19 pandemic, 
the Board was kept informed of the impact to the workforce via a number of Board 
meetings called outside the annual schedule. The Board approved the decision to 
top up salaries to full base pay for furloughed colleagues and during the year, Rosa 
Monckton in her capacity as Designated Non-Executive Director for Workforce 
Engagement (DNED) attended the Group’s first Listening Forum. For an update on 
this,  and  what  matters  were  raised  by  the  workforce,  see  the  People,  Culture, 
Community and Environment section on page 84. 

HOW WE ENGAGE WITH OUR COLLEAGUES 

LEARNING & DEVELOPMENT
Learning  and  development  (L&D)  is  highly  valued  at  the  Watches  of  Switzerland 
Group and during a year of disruption and lockdown, our L&D teams launched an 
innovative, accessible to all e-learning platform and quickly became experts in virtual 
training delivery. They developed new suites of content and, in return, colleagues truly 
surpassed themselves with their appetite for self-development. Our teams are more 
highly trained than ever and we are looking forward to raising the bar again with the 
global launch of an exciting new customer experience programme in FY22.

HOW ARE WE DOING? ENGAGEMENT 
SURVEY & LISTENING FORUM
Understanding  what  matters  to  our 
colleagues is important to us. Just prior to 
the first COVID-19 lockdown in March 
2020,  we  launched  our  first  Company-
wide  engagement  survey  and  were 
delighted  with  the  participation  level  of 
89% and the resulting engagement score 
of  85%.  UK  and  US  Listening  Forums 
were  launched  in  Q3  FY21  to  further 
explore themes raised by the survey and 
Rosa  Monckton,  DNED  reported  back 
to the Board from the first UK meeting.

VIRTUAL Q& A , TOWN HALL 
MEETINGS AND CONFERENCES
During the course of the year, Brian Duffy, 
CEO,  Craig  Bolton,  Executive  Director 
UK,  David  Hurley,  Executive  Vice 
President  US,  Ruth  Benford,  Executive 
Director  Marketing  and  a  number  of 
other senior managers held a wide range 
of business update meetings, conferences 
and Q&A sessions.

76 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021“Our goal is to have a loyal, 
diverse team of highly trained 
and engaged colleagues who 
are well rewarded for their 
expertise and committed 
to developing their careers 
within the Watches of 
Switzerland Group.”
BRIAN DUFFY  
CHIEF EXECUTIVE OFFICER 

THE COG & CAR AT IN THE UK AND THE WATER COOLER CHAT  
ROOM IN THE US
With stores and offices closed during a significant portion of the year, the internal 
communications teams in the UK and in the US rose to the challenge and did not 
disappoint. In the UK a virtual pub called The Cog & Carat opened its doors to 
showcase willing colleagues’ talents with a series of Friday night gigs and weekly pub 
quizzes. In the US, a virtual Water Cooler Chat Room enabled colleagues to stay in 
touch with one another remotely. 

As the year progressed, the focus moved to wellbeing and ensuring that colleagues 

felt supported during the protracted periods of lockdown and working from home.

ONE COMMUNICATION PL ATFORM 
Our award-winning communication portal enables us to stay in touch on a daily 
basis with our over 2,000 colleagues in the UK and in the US. During the period of 
store  and  office  closures,  it  became  an  invaluable  host  for  the  wide  range  of 
communications  including  weekly  messages,  competitions,  challenges  and  Zoom 
Q&A sessions issued at the time.

FAIRNESS & CONSISTENCY 
We aligned pay and reward structures across the UK fascia at the time of the FY21 
pay review. A single, transparent pay structure was launched, increasing pay rates 
and linking them to learning achievements. In the Support Centres, colleagues were 
awarded a higher annual pay rise than the managerial population. The majority of 
colleagues in the UK earn considerably more than the National Living Wage. In the 
US, we introduced a 401K match for colleagues in New York and Florida. Colleagues 
in Las Vegas already had a legacy 401K contribution.

Our UK Gender Pay Report 2020 shows a gender pay gap in the upper quartile 
of our business only and we have continued to recruit a number of senior women 
to our Executive team during the past few years. 

VIBE! RECOGNITION PROGR AMME
Another  award-winning  initiative,  VibE  provides  colleagues  and  leaders  with  the 
means to immediately recognise and celebrate our values and achievements via an 
online digital platform. 

At least twice in an ordinary year, the CEO and other members of the Executive 
Team go on the road to deliver business updates to all our colleagues in the UK and 
US. Please refer to the People and Culture section on page 84 for further details.

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S E C T I O N 17 2 C O N T I N U E D

CUSTOMERS

We listen to our customers and respond to their feedback using the engagement mechanisms 
discussed below. We take their needs and views into account as we make important business decisions 
and ensure we provide an exceptional level of service. During a year of significant disruption, we 
further elevated our level of engagement with our customers, ensuring the dialogue remained open 
even if our stores were closed with the launch of several new initiatives including our “By Personal 
Appointment” booking service and ongoing dialogue through our digital channels.

HOW WE ENGAGE WITH OUR CUSTOMERS

CRM AND CLIENTELING
As a result of the COVID-19 pandemic and prolonged periods of store closures, 
particularly  in  the  UK,  there  was  minimal  in-person  event  activity.  We  were 
innovative  in  finding  new  ways  to  connect,  and  remain  highly  engaged  with  our 
customers, driven by CRM and clienteling initiatives.

“BY PERSONAL APPOINTMENT”
We  introduced  our  “By  Personal  Appointment”  booking  system  to  enable  our 
customers to reach out to local store expertise remotely through video, voice or 
in-person. Since its launch in July 2020, during the financial year we booked over 
140,000 appointments which generated a high level of conversion and engagement 
with our customers and enabled us to offer a more personalised level of service.

PERSONALISED LUXURY, VIRTUAL BOUTIQUE
We continue to enhance our online customer experience. In October 2020, as we 
entered the second UK lockdown, we launched our Luxury Watch and Jewellery 
Virtual Boutique, doubling the Live Video, Voice and text support capacity. This 
team was recruited from our watch showrooms, enabling us to guarantee best in 
class customer service and expertise, available to our UK and US customers, early 
to  late,  seven  days  a  week.  In  April  2021  we  expanded  this  service  further  to 
provide an identical service across our full range of luxury jewellery.

CUSTOMER SATISFACTION
We use a variety of tracking methods to monitor customer satisfaction in the UK 
and the US including NPS, Feefo, Podium and Medallia. In the UK, our NPS of 85% 
has  been  maintained,  whilst  in  the  US  we  use  Podium  to  measure  in-store 
experiences and received a rating of 4.9 out of 5.0. 

In addition, we continue to monitor our level of service in store in the UK and 
in the US through our mystery shopping programme. Physical store visits and digital 
enquiries  are  also  conducted  to  measure  the  joint  expectations  of  key  partner 
brands. Finally, our dedicated customer service team is in place to ensure customers 
receive the level of support required in the event expectations have not been met. 
Any  complaint  received  is  shared  with  the  relevant  areas  of  the  business  and 
ensuing actions are discussed and decided upon in a timely manner.

SOCIAL
We engage with our customers via social media, highlighting our products and new 
product launches as well as celebrating key gifting moments. With a community of 
over  650,000  followers  across  our  Group,  social  media  not  only  gives  us  an 
opportunity to have a narrative with an engaged and interested watch and jewellery 
audience,  but  also  allows  us  to  have  dialogue  and  interact  with  them  as  they 
comment on our posts. 

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BRAND PARTNERS & SUPPLIERS

We maintain an active, cross-departmental dialogue with our 
brand partners to identify distribution opportunities and partner 
on demand forecasting, product launches, store projects, online, 
clienteling initiatives, learning and development programmes 
and marketing activities, aimed at optimising the business in the 
near term and planning for longer term growth. We also engage 
with our non-product suppliers which provide services relating 
to areas including packaging, logistics and IT as well as our 
landlords and lenders.

HOW WE ENGAGE WITH OUR BR AND  
PARTNERS AND SUPPLIERS 

PRODUCT L AUNCHES
Our business is highly data-driven with sophisticated systems providing a significant 
level of insight on market trends, which form part of the ongoing dialogue we have 
with  our  brand  partners.  In  response  to  the  cancellation  of  trade  fairs  due  to 
COVID-19, we found innovative ways of introducing new ranges, partnering with 
brands  to  launch  exclusive  products  via  specifically  designed  programmes  and 
events; product exclusives have included Breitling Exclusive Special Edition Premier 
B01 Chronograph, Hublot Ceramic Classic Fusion Chronograph and Grand Seiko 
Toge,  whilst  for  IWC  we  partnered  on  the  Pilot’s  Watch  Chronograph  Edition 
“Tribute to 3705”, an online exclusive.

DISTRIBUTION OPPORTUNITIES
We  work  closely  with  our  brand  partners  to  identify  distribution  opportunities 
across  the  market.  Once  projects  are  agreed,  we  present  the  concepts  to  the 
brands and have a joint discussion to find and agree the optimum space layout. 

We continue to expand the mono-brand boutique channel, a format which 
allows a brand to be featured in a fully dedicated space and further enhance its 
market positioning.

LEARNING AND DEVELOPMENT
We collaborate with our brand partners to provide our colleagues with extensive 
learning and development to equip them with the necessary level of expertise and 
knowledge  on  the  products  we  sell.  During  the  year,  several  new  e-learning 
initiatives were introduced including the Rolex Academy, a programme completed 
by 600 colleagues by the year-end.

ETHICAL SUPPLY CHAIN
We have been an active member of the Responsible Jewellery Council (RJC) since 
2011. The latest RJC Certification Audit was conducted in 2020 when we gained 
re-certification for the UK business and successfully incorporated the US elements 
of  the  organisation  into  the  certification  process  for  the  first  time,  following  an 
independent third party audit aligned with ISO 7011 and ISEAL Assurance Code. 
Prior to the audit and following a robust self-assessment exercise, the Group took 
additional steps in both the US and UK to bolster its credentials for re-certification 
including the  appointment of UL LLC as our supplier due diligence partner. We 
encourage all relevant suppliers to become members of the RJC and independently 
of this we work to an established code of conduct to ensure ethical standards are 
adhered to. Please see page 94 for more details.

80 

Calibre Podcast in partnership with Panerai

600 

COLLEAGUES   
COMPLETED THE  
ROLEX ACADEMY 
PROGRAMME

Virtual customer event in partnership with Tudor

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021INVESTORS

Monthly investor 
newsletter

As a publicly listed company, we recognise the importance of 
communicating our strategy and business performance regularly, 
clearly and consistently. 

We frequently engage with our investors and the broader capital markets audience. 
Investor  feedback  received  is  shared  regularly  with  the  Board,  with  viewpoints 
considered in the Company’s decision-making and communications.

See the Corporate Governance Report on page 119 for more information on 

major shareholders and acting fairly between members. 

HOW WE ENGAGE WITH OUR INVESTORS 

INVESTOR REL ATIONS
We engage with investors through a variety of communications and events, including 
meetings and roadshows, as well as through our corporate website, monthly investor 
newsletter and via our dedicated investor relations colleague. We engage a PR agency 
to oversee our financial PR programme, resulting in enhanced media and PR activity, 
with CEO interviews and press coverage in high quality sources.

FINANCIAL COMMUNICATIONS AND EVENTS
Our financial reporting programme provides fair, balanced and clear updates on our 
strategy  and  business  performance  at  regular  intervals.  We  provide  quarterly 
trading updates, half year results and full year results, all of which are followed by 
conference calls or presentations hosted by Senior Management. In July 2021, we 
will be hosting a capital markets event in which we will provide a long range plan 
and targets for the business. When COVID-19 pandemic regulations allow, we will 
resume hosting management-guided store tours and other in-person events.

ANNUAL GENER AL MEETING
Our AGM will be held on 2 September 2021, where the Group will present its Annual 
Report and Accounts and shareholders will be able to vote on a number of matters.

ANNUAL REPORT AND ACCOUNTS
Our  Annual  Report  and  Accounts  includes  important  information  about  our 
results, markets, business model, strategy, risks and governance.

CORPOR ATE WEBSITE & NEWSLETTER
Our corporate website provides extensive information about our business and our 
brand partners as well as the latest news updates. During the year, we introduced a 
monthly investor newsletter which features the latest product news, updates on our 
store portfolio as well as a summary of recent corporate and financial developments.

“We engage with investors  
through a variety of communications 
and events, including meetings and 
roadshows, as well as through our 
corporate website, monthly investor 
newsletter and via our dedicated 
investor relations colleague.”

BRIAN DUFFY  
CHIEF EXECUTIVE OFFICER 

The Watches of Switzerland Group corporate website

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COMMUNITY

We place great importance on giving back to 
the communities in which we live and work and 
one of our core values is that ‘We Do The Right 
Thing’. In FY21, we continued to develop our 
corporate partnership with The Prince’s Trust 
supporting UK programmes and also sponsoring 
the launch of The Prince’s Trust USA. In 
response to the COVID-19 pandemic we also 
launched a food bank programme in both the 
UK and US.

After  giving  consideration  to  the  future  and  in  order  to  further  enhance  our 
charitable efforts, the Group has announced the intention to launch The Watches 
of Switzerland Group Foundation. The initial Company donation to the Foundation 
is £1.5 million with an additional £1.5 million planned in FY22. 

HOW WE ENGAGE WITH OUR COMMUNIT Y 

THE PRINCE’S TRUST 
The Watches of Switzerland Group’s partnership with The Prince’s Trust continues 
to go from strength to strength. In line with our own global footprint, the Group 
was honoured to sponsor the launch of The Prince’s Trust USA with a virtual event 
co-hosted by Brian Duffy, CEO, Jessica Greer Morris, CEO The Prince’s Trust USA 
and Lionel Richie, Global Ambassador.

In 2020, we were pleased to donate £100,000 to support educational programmes 
and a further £50,000 to the Young People’s Relief Fund which was set up in direct 
response to the impact that COVID-19 has had on the lives of young people specifically.
Over the past two years we have supported over 1,400 young people in the UK.

Launch of The Prince’s Trust America, Watches of Switzerland, Soho, New York

82 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021SPONSORING
We continue to sponsor the National Young Ambassador Awards for The Prince’s 
Trust and this year extended our sponsorship to three Regional Awards, supporting 
awards in the North, the Midlands and London. Nikki Zamblera, Executive Director 
HR was honoured to lead the judging panel for the Watches of Switzerland Group 
Young Changemaker of the Year Award.

VOLUNTEERING
Prior  to  the  COVID-19  pandemic  lockdown  in  the  UK,  colleagues  engaged  in  a 
number of ways, training to become mentors, and running a number of ‘World at 
Work’ days.

During  the  lockdown  period,  we  supported  the  Young  Entrepreneurs 
programme with a number of live webinars from Brian Duffy, CEO and Craig Bolton, 
Executive Director UK.

FUNDR AISING
During the course of lockdowns in the UK, our teams and regions became involved 
in a number of local fundraising challenges to support their local communities.

COVID-19 COMMUNIT Y RESPONSE – FOOD BANK PROGR AMME
As a result of the huge demand on food banks due to the COVID-19 pandemic, in 
Summer 2020 we donated £100,000 in the UK and $50,000 in the US to food 
banks. In keeping with our philosophy of supporting local communities, we selected 
seven locations in the UK and three in the US to be beneficiaries of this programme.
In  December  2020,  we  decided  to  enhance  this  programme  with  further 

donations of £60,000 and $50,000.

Nikki  Zamblera,  Executive  Director  HR  became  a  Trustee  Director  of  the 

Leicester South Foodbank which is the Group Support Centre’s local food bank.

LITTLE ACORNS PROJECT 
Last  year,  Craig  Bolton,  Executive  Director  UK,  delivered  his  Little  Acorns 
presentation to over 150 schoolchildren in the Northeast. The Little Acorns project 
uses the inspiring stories from the world of luxury watches alongside the Watches 
of Switzerland Group story and that of the presenter to educate young adults about 
the  exciting  opportunities  a  career  in  retail  can  offer.  The  closure  of  schools  for 
much of FY21 caused this programme to be put on hold but it will resume in FY22 
and will expand to include a wider range of Senior Managers as presenters.

DIVERSIT Y AND INCLUSION
We were pleased to establish our first Diversity Council and to become a signatory 
of the British Retail Consortium’s ‘Better Jobs’ Diversity & Inclusion Charter. Several 
of our female Executives support the established Retail Week’s ‘Be Inspired’ initiative 
as programme Ambassadors and in FY22 we will also join the newly formed Diversity 
in Retail network founded and chaired by Tea Colaianni, Senior Independent Non-
Executive Director. 

Finally,  we  are  proud  to  have  made  our  first  appearance  in  the  Hampton-
Alexander Report, which provides a ranking to FTSE 100 and FTSE 250 companies 
based on the gender composition of the Board, Executive Committee and their direct 
reports. In its final report, the Group ranked number 98 in the FTSE 250 Index for 
“Women on Boards and in Leadership” and number two in the personal goods sector.

£3m 

PLANNED DONATION 
TO ESTABLISHING 
THE WATCHES OF 
SWITZERLAND 
GROUP FOUNDATION

£160k 

$100k 

DONATED TO FOOD 
BANKS IN THE UK 
DURING FY21

DONATED TO FOOD 
BANKS IN THE US 
DURING FY21

83 

Little Acorns presentation by Craig Bolton, Executive Director UK

The Little Acorns project uses  
the inspiring stories from the  
world of luxury watches alongside 
 the Watches of Switzerland Group 
story and that of the presenter to 
educate young adults about the 
exciting opportunities a career in  
retail can offer.

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021P E O P L E ,  C U LT U R E ,  C O M M U N I T Y  A N D E N V I RO N M E N T

PEOPLE AND CULTURE

We have always known that our people are our  
greatest asset, but in FY21 – a year that saw three  
periods of enforced closures of our stores in the UK 
and significant disruption in the US – our teams have 
surpassed themselves with their levels of  
commitment, engagement and creativity. 

Across the Company, from stores to IT and ecommerce, from marketing to L&D, we 
have  come  together  as  never  before  to  demonstrate  the  strength,  ingenuity  and 
resilience of our organisation. Each team and every colleague stepped up to play their 
part and we acted with pace to innovate, self-educate, support one another and stay 
ahead of the impact of the COVID-19 pandemic.

Our goal is to partner with the most prestigious luxury watch brands to deliver 
an exceptional customer experience that is welcoming, friendly and underpinned 
by  deep  category  expertise.  We  are  very  pleased  to  have  continued  to  meet 
expectations despite the enforced closure of our stores.

We are proud to have looked after our teams with everyone adopting an ‘all in 
it together’ approach. We took the view that those who were furloughed would 
much prefer to have been working and so we treated everyone in the same way. In 
the UK, salaries were topped up, in the US base pay was increased for lower paid 
colleagues  while  stores  were  closed  and  jobs  were  protected  throughout  the 
Group. Colleagues in our airport stores were redeployed when travel retail in the 
UK failed to reopen in June 2020. When stores did reopen, we took great care to 
ensure a COVID-19 safe environment for colleagues and customers alike.

Finally, FY21 saw leadership teams in the UK and US strengthened by a number 
of  high  potential  new  hires  and  we  were  pleased  to  rank  in  the  top  100  of  the 
Hampton-Alexander Women on Boards and in Leadership FTSE 250 listing 2021.

ENGAGING WITH COLLEAGUES IN UNUSUAL TIMES
Our  award  winning  ONE  communication  platform  enables  us  to  speak  to  our 
colleagues  every  day  and  really  demonstrated  its  worth  this  year  as  stores  and 
offices were forced to close. We adapted quickly to lockdown restrictions in the UK 
to ensure that colleagues would be able to access the platform from home during 
the periods of lockdown.

From information about the steps we were taking to keep people safe as the 
COVID-19 pandemic developed, to practical guidance and regular communication 
from the Senior Team, ONE enabled us to stay in regular contact with our teams 
when our usual communication channels were challenged. 

The  internal  communications  teams  in  the  UK  and  US  are  small  but  their 
creativity  and  innovation  during  the  period  of  lockdown  have  done  nothing  but 
impress. With video content, Zoom Q&A sessions and the launch of a range of 
highly engaging competitions for colleagues and their children through the ‘Keeping 
In Touch Tuesday’ campaign, the Watches of Switzerland Group spirit continued to 
thrive for the duration of lockdown. 

Amongst many initiatives, colleagues in the UK were invited to send in clips of 
themselves  and  families  clapping  for  the  NHS  to  create  a  moving  montage  of 
collective  support;  and  colleagues’  children  designed  watches  and  jewellery  and 
baked cakes. Their parents were invited to compete in the Watches of Switzerland 
Group Masterchef competition and engage in fundraising initiatives as they saw fit.

85% 

ENGAGEMENT  
SCORE 2020

TOP

100 

RANKING – HAMPTON-
ALEXANDER FTSE 250 INDEX 
FOR WOMEN ON BOARDS 
AND IN LEADERSHIP

L I N K TO  VA L U E S

– We are Enthusiastic

– We do the Right Thing

– We strive for Excellence

– We are Dedicated

– We are a Team

– We Care

LINK TO PRINCIPAL RISKS  
AND UNCERTAINTIES

– Colleague talent and capability

–  Business interruption and 

IT infrastructure

–  Brand and reputational damage

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32,000 

HOURS OF E-LEARNING   
COMPLETED IN THE UK IN FY21

13,250 

HOURS OF TRAINING   
COMPLETED IN THE US IN FY21

In the UK, the opening of the Group’s virtual pub The Cog & Carat through a closed 
Facebook group was a triumph which saw Quiz Nights, daily competitions and Friday 
night gigs performed by our many talented colleagues from their own living rooms. It 
was also an informal vehicle for serious Q&A sessions with the CEO and other senior 
executives. The pub went global with the launch of the Watches of Switzerland Group’s 
Got Talent competition which saw entrants and winners from both sides of the Atlantic.
In the US, a virtual Water Cooler Chat Room enabled colleagues to stay in 
touch  with  one another while a Daily Read was circulated to keep teams up to 
speed with their industry knowledge.

In December 2020, we hosted a two-hour Christmas conference in the UK 
with  a  pre-recorded  broadcast  featuring  a  number  of  teams,  Managers  and 
members of the Trading Board. In the US, David Hurley, Executive Vice President 
US hosted his own holiday message with his teams. 

Bronze and Silver Academies and this year, in the UK, we increased the quantum of 
hourly pay rates linked to colleagues passing probation and successfully graduating 
from these Academies. 89% of UK colleagues have attended our in-house selling 
skills programme as at 2 May 2021.

As  well  as  customer-facing  training,  we  also  rolled  out  a  six  part  Managing 
People module for Store Managers and piloted a Mental Health programme for 
Heads of Department and Field Managers. We will extend this programme in FY22.
In the US, our range of programmes included timepiece and jewellery brand 
training, management development programmes and selling skills. The e-learning 
platform was used for compliance and operational training. In all, teams in the US 
attended over 13,250 hours of training including more than 2,000 hours of brand 
training  to  support  the  highly  successful  launch  of  the  new  US  mono-brand 
boutique strategy.

Finally, during the course of the year, we also took the opportunity to move our 
popular, bi-monthly Clarity magazine onto a fully digital platform and were therefore 
very well placed to continue to share stories and news of colleagues’ achievements. 

As we go into FY22 our teams have never been better trained and we are 
looking forward to raising the bar again with the global launch of an exciting new 
customer experience initiative in September and October 2021.

LEARNING & DEVELOPMENT 
We value learning very highly at the Watches of Switzerland Group and this year 
we saw unprecedented levels of training as colleagues determined to increase their 
skills and learning during lockdown. Our L&D teams in the UK and in the US quickly 
became  experts  in  delivering  virtual  modules  enabling  us  to  extend  our  reach 
overnight  and,  with  the  launch  of  an  innovative  new  e-learning  platform,  we 
developed  exciting  new  content  and  a  range  of  new  training  modules  including 
anti-bribery and whistleblowing. 

In the UK, colleagues completed over 32,000 hours of e-learning, with over 
25,000 of these hours being completed on the new platform since its launch in 
August 2020. Modules ranged from brand and product knowledge to GDPR and 
the roll-out of a new Whistleblowing Policy and associated procedures. A further 
11,000 hours of virtual training were completed over a five week period when we 
focused on delivering a new CRM workshop to over 1,000 store colleagues whilst 
stores were closed and 2,200 hours of sales training were also completed. 

In  September  2020,  we  were  proud  to  develop  and  launch  a  new  Rolex 
Academy. The programme consists of three modules each comprising three hours 
of learning and we were delighted that 600 Rolex agency colleagues successfully 
achieved their academy status. This programme will be rolled out to the US in FY22.
As part of our commitment to promoting career development, we have an 
established  range  of  in-house  training  and  development  programmes  including 

WIDER WORKFORCE ENGAGEMENT
We  have  always  prided  ourselves  on  our  open,  collaborative  and  inclusive 
management  structure  and  were  pleased  to  test  our  assumptions  about  the 
Group’s  culture  with  the  launch  of  “How  Are We  Doing?”,  the  Company’s  first 
engagement survey, in January 2020. 

1,915 colleagues – 89% of our population in the UK and US – took part in the 
40-question survey and we were delighted with the Group’s resulting engagement 
score  of  85%.  These  results  were  presented  to  the  Board  by  Nikki  Zamblera, 
Executive Director HR, in March 2020.

The  Board  and  Rosa  Monckton,  DNED  for  Workforce  Engagement,  were 
particularly  pleased  to  note  that  scores  relating  to  confidence  in  the  business’s 
leadership, belief in there being a clear vision for the future of the Company and 
colleagues feeling positive about the future success of the business were amongst 
the highest scoring questions.

– 91% agreed/strongly agreed “I feel positive about the future success of the Company”.
– 91% agreed/strongly agreed “I feel positive about the Company’s goals”.
– 90% agreed/strongly agreed “I am proud to work for this Company”. 

Due to the COVID-19 pandemic we have deferred the second survey until Autumn 
2021 and look forward to seeing the results at that time.
We were also pleased to hold our first Listening Forum in the early part of 2021. 
26 colleagues from the UK and six US colleagues nominated themselves and were 

86 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
“We have always known  
we are a people business, 
but the outstanding level  
of engagement during  
this last year has proved  
this definitively once  
and for all.”
BRIAN DUFFY  
CHIEF EXECUTIVE OFFICER 

selected  as  Representatives  to  provide  feedback  to  the  Board  about  employee 
sentiment  and  engagement.  Following  up  on  the  “How  Are  We  Doing?” 
engagement survey, Listening Forum Representatives were asked to feedback on 
three subject areas:

– Perceived barriers to career progression

– Ideas for lessening our impact on the environment

– Thoughts on how we manage change

Separate meetings were held in the UK and US chaired by Craig Bolton, Executive 
Director  UK  and  David  Hurley,  Executive  Vice  President  US  and  supported  by 
Nikki Zamblera, Executive Director HR and Shirley Ingold, Vice President HR, US. 
Rosa Monckton, DNED for Workforce engagement, attended the UK meeting and 
provided feedback at the next Board meeting (please see page 144). The Forum 
has been very well received and one tangible outcome has been the creation of the 
Group’s first Diversity Council which met for the first time in April 2021.

Each Listening Forum will meet several times a year, with Brian Duffy, CEO 

chairing the annual global meeting.

We  are  proud  of  the  positive  response  from  our  workforce  engagement 
initiatives and are continually striving to ensure that our colleagues’ voices are heard.

DIVERSIT Y AND INCLUSION (D&I)
We believe in equality for all and are fully committed to promoting an inclusive 
culture and diverse workforce. Ensuring a culture of fairness and equity underpins 
our management decisions, actions and behaviours and we were pleased to note 
that in our engagement survey 85% of colleagues agreed or strongly agreed with 
the  statement  “Colleagues”  individual  differences  are  respected  here  (cultures, 
working styles, backgrounds, ideas)”. That said, the Trading Board was interested to 
attend an Unconscious Bias training seminar facilitated for us by DWF PLC.

The  composition  of  our  Board  was  compliant  with  the  final  Hampton-
Alexander Review and we were pleased to rank at 98 in their FTSE 250 Women 
on Boards and in Leadership listing. With regard to mandated gender pay reporting, 
we only have a pay gap in the Upper Quartile of the business. Although we will 
continue to make best efforts to reduce this gap as our Executive team grows, the 
stability of our Senior Team is an important factor in our success. Our Gender Pay 
Gap Report can be found here: thewosgroupplc.com

In  March  2021,  we  signed  up  to  the  British  Retail  Consortium’s  Better  Jobs 
Diversity & Inclusion Charter and Nikki Zamblera, Executive Director HR sits on 
the Steering Committee. In addition, a number of our female Executives are proud 
to serve as Ambassadors for the established Retail Week’s ‘Be Inspired’ campaign.
Whilst overall responsibility for the oversight of our Diversity policy lies with 
the Board of Directors, in April 2021, we formed our first Diversity Council. Initially 
a subgroup of the Listening Forum, the Council will be co-chaired by Nikki Zamblera 
and Laura Battley, Company Secretary and General Counsel. We are in the process 
of collecting data to inform our D&I agenda and to date have 70% ethnicity data 
capture for UK colleagues. Based on analysis of this data to date, we believe that the 
Watches  of  Switzerland  Group’s  teams  are  representative  of  the  broad  UK 
population. We intend to report this analysis in FY22.

All colleagues regardless of gender, race, religion, sexual orientation, disability, 
age, mental status, social background, family responsibilities, political or philosophical 
beliefs are treated with dignity and respect and our culture enables them to feel 
safe and empowered to work without fear of bullying and harassment.

Our  Equality  and  Diversity  policy  ensures  that  development,  promotion, 
opportunity  and  advancement  are  based  solely  on  objective,  measured  criteria 
relevant  to  the  situation  and  we  are  confident  that  women  and  men  are  paid 
equally for equivalent work. Full and fair consideration is given to job applications 
from disabled persons, taking into account their particular aptitudes and abilities.

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17

NEW MONO-BRAND 
BOUTIQUES OPENED  
ACROSS THE GROUP

TALENT AND SUCCESSION
As our business grows and develops, the ability to attract and retain talent is key. 
Our goal is to build a loyal team of highly trained and engaged colleagues who are 
committed to developing their careers with the Group. This year, in the UK, we 
reviewed our retail pay and commission structures to ensure consistent, competitive 
and transparent pay rates across all of our fascia and we will be implementing  a 
similar review in the US in FY22. This transparency will support the development of 
careers within the Group and we are pleased that the majority of colleagues in the 
UK earn considerably more than the National Living Wage. In the US, we introduced 
a 401K match for colleagues in Florida, New York and Georgia. This starts to bring 
them in line with teams in Las Vegas who already had a matched programme.

Opportunities  exist  across  the  Group  for  employees  to  discuss  career 
development  with  their  direct  managers  and  the  business  encourages  internal 
applications for open positions.

The strength of our talent planning and acquisition was showcased this year by 
our  continued  investment  in  the  store  network  with  the  opening  of  nine  new 
mono-brand boutiques in the UK and eight new boutiques in the US. With the 
opening of our new Watches of Switzerland Group flagship at Broadgate, London 
we were delighted to meet our internal target of 50:50 internal to external hires. 
This  year,  we  also  created  a  new  Luxury  Watch  and  Jewellery  Virtual  Boutique 
providing a state-of-the-art concierge service to our online customers. This team 
was initially founded by highly experienced members of our travel retail teams who 
were unable to return to work as a result of some airport stores not re-opening 
upon the end of the UK lockdowns. 

COLLEAGUE GENDER STATISTICS AS AT 2 MAY 2021

Board

4
MALE

Executive Team

Trading Board

5
MALE

8
MALE

Executive Team & 
their Direct Reports

24
MALE

UK FTE – Retail

481
MALE

2
FEMALE

3
FEMALE

5

FEMALE

UK FTE – Support

UK FTE – Total

US FTE – Retail

US FTE – Support

241
MALE

722
MALE

141
MALE

18
MALE

17
FEMALE

663
FEMALE

US FTE – Total

159
MALE

305
FEMALE

967
FEMALE

35
FEMALE

139
FEMALE

174
FEMALE

FTE = Full Time Equivalents

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021EMPLOYEE REL ATIONS
We  place  high  regard  in  treating  all  colleagues  fairly  and  have  well  established 
procedures to enable colleagues to raise grievances formally or informally. All UK 
Store  Managers  are  in  the  process  of  completing  a  new,  six  module  Managing 
People e-learning programme and this will soon be rolled out to Managers in the 
Support Centre. It will be adapted for the US next year.

This  year  we  also  set  up  a  third  party  whistleblowing  line  that  allows 
confidential  reporting  by  all  colleagues,  with  the  option  of  maintaining 
anonymity.  The  platform’s  launch  was  supported  with  e-learning  to  ensure 
awareness  of our procedures  throughout  the  workforce.  Additional  information 
can  be  found  in  our  Whistleblowing  Policy  available  on  our  website  at:  
thewosgroupplc.com/esg/policies-reports/. 

On  the  few  occasions  that  we  have  needed  to  enter  into  redundancy 
consultations due to the ending of a store lease, for example, we have entered into 
full consultation and made every effort to relocate colleagues. We see redundancy 
very much as a last resort when all other avenues have been exhausted.

VALUES AND RECOGNITION
The values system is deeply ingrained in the core Watches of Switzerland Group 
culture. In the UK, the award winning digital VibE platform encourages managers 
and colleagues to instantly recognise success and reward those who are living the 
Group’s values. In the US, the Celebrating Success programme applauds individuals 
and team successes.
  Our bi-monthly magazine celebrates achievements throughout the Group and 
makes sure that colleagues in both the US and the UK can feel proud of all we do.

RETURNING TO WORK POST COVID-19
As we returned to work after the first COVID-19 related lockdown, we ensured 
that we followed the “Working Safely during COVID-19” Government guidelines 
and assured our colleagues that we respected these and were going beyond them. 
In the US, we followed guidance for each state in which we operate and put in place 
rigorous safety procedures.

Our return to work plans included newly created e-learning modules, physical 
interventions such as protective screens and the provision of personal protective 
equipment (PPE). A new appointment booking system, developed and launched 
whilst stores were closed, enabled us to best manage client numbers in store when 
we re-opened. In the first week of re-opening after the third UK lockdown ended 
in April 2021, we had over 10,000 pre-booked appointments. 

We continue to make every effort to ensure that our teams and customers feel 
confident that we have created a safe environment for them to work in and enjoy 
the experience they have come to expect from the Watches of Switzerland Group. 

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COMMUNITY

Supporting our local communities has always been an important part of our culture and our 
approach to giving in this year of significant disruption and challenge has been to focus on how 
best to help those most impacted by the COVID-19 pandemic whilst continuing to cement 
our strategic partnership with The Prince’s Trust.

LINK TO VALUES

– We do the Right Thing

– We Care

LINK TO PRINCIPAL RISKS  
AND UNCERTAINTIES

–  Brand and reputational damage

£3m 

PLANNED DONATION TO THE 
WATCHES OF SWITZERLAND 
GROUP FOUNDATION ACROSS 
FY21 AND FY22

“I am delighted that the Group is 
launching The Watches of Switzerland 
Group Foundation, just two years 
after floating on the London Stock 
Exchange. With the support of 
colleagues throughout the organisation, 
we look forward to the significant 
impact we will make to those in need 
in our local communities.”

BRIAN DUFFY 
CHAIR OF THE WATCHES OF SWITZERL AND  
GROUP FOUNDATION

Throughout the year, as well as the Group’s corporate donations, teams of colleagues 
came together to support fundraising in their local communities as they saw fit.

We are proud that FY21 has seen our corporate partnership with The Prince’s 
Trust continue to grow in the UK and were pleased to support the launch of The 
Prince’s Trust USA. We were also honoured to launch our COVID-19 community 
response food bank programme in both jurisdictions. 

Finally, as befits the Company’s standing as a responsible, listed public company 
and  to  reflect  the  strong  philanthropic  legacy  of  the  luxury  industry,  the  Board 
announced that it would be launching The Watches of Switzerland Group Foundation 
(the “Foundation”) at the close of FY21. The Foundation is an independent charity 
that is chaired by Brian Duffy, CEO. The initial Company donation to the Foundation 
is £1.5 million with an additional £1.5 million planned for FY22. In the future, the 
Group’s charitable activities will be channelled through the Foundation.

£3,000,000 planned donation to The Watches of Switzerland Group Foundation 

£150,000 donated to The Prince’s Trust

£160,000 donated to the UK food bank programme

$100,000 donated to the US food bank programme

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021COVID-19 COMMUNIT Y RESPONSE – FOOD BANK PROGR AMME
In response to the growing food poverty crisis caused by the impact of COVID-19, 
we were honoured to launch our food bank programme in June 2020. To reflect 
our philosophy of impacting local communities, we decided to make donations that 
would directly support food banks in large city centre community hubs in the UK 
and US. Each food bank is a registered charity and in the UK every recipient is a 
member of The Trussell Trust network.

In some locations, donations were made to single recipients and in others, a 
small network of food banks, who often work in collaboration, elected to share 
donations between themselves. With one exception, food banks were asked to use 
the  donation  to  directly  purchase  food  or  farm  vouchers  which  allow  access  to 
fresh food.

Initially, the Group donated £100,000 in the UK and $50,000 in the US with 
additional donations made in December 2020 of £60,000 in the UK and $50,000 
in the US. Communities in Leicester, Newcastle, Glasgow, Manchester, Birmingham, 
London, Bristol, Cardiff in the UK and New York, Florida and Las Vegas in the US 
were the beneficiaries of the programme.

As part of this programme Nikki Zamblera, Executive Director HR joined the 
Trustee  board  of  the  Leicester  South  Food  Bank  to  better  understand  the 
challenges faced by food bank charities during the COVID-19 pandemic.

“Firstly, I want to thank the Watches of Switzerland 
Group for their wonderful donation, it means a 
great deal to our food bank and the other three 
Glasgow food banks. While demand for emergency 
food has increased, donations – which we rely on to 
run – dropped by the same amount, so gestures like 
this mean we can continue to feed our community. 
We will use the donation to purchase vouchers for 
Farmfoods stores. This means that as well as giving 
out our food parcels, we are able to give vouchers 
to people to use as they need to, giving them 
more choice and access to fresh fruit and veg, and 
extending the length of time the parcel lasts.”

AUDREY FL ANNAGAN 
MANAGER OF GL ASGOW SOUTH EAST FOOD BANK

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THE PRINCE’S TRUST 
After  many  years  of  support  for  The  Prince’s  Trust  from  Mappin  &  Webb,  the 
Company was pleased to announce its group-wide partnership in FY19. Since then, 
our  funding  has  supported  over  1,400  young  people  in  the  UK.  In  FY21,  the 
Company donated £100,000 to core education funding and a further £50,000 to 
the newly created Young Person Relief Fund, which was established to help young 
people hit hardest by the pandemic. 

Over 1,400 young people supported through early intervention programmes 
over the past two years. 

In February 2021, the Watches of Switzerland Group was honoured to sponsor the 
launch  of  The  Prince’s  Trust  USA.  Brian  Duffy,  CEO  joined  HRH  The  Prince  of 
Wales, Jessica Greer Morris, CEO The Prince’s Trust USA and Global Ambassador 
Lionel Richie to co-host this virtual networking event attended by over 400 guests. 
We will also be supporting the live launch event in April 2022 and look forward to 
the roll-out of The Prince’s Trust fundraising and programmes in the US.

In  the  UK,  we  continue  to  sponsor  The  Prince’s  Trust  National  Award  for 
Young Changemaker of the Year and this year’s worthy winner was Cordell Jeffers 
who was also invited to participate in the US launch. 

Over the course of the year, Brian Duffy and Craig Bolton, Executive Director 
UK continued to inspire young Entrepreneurs with reflections on their own career 
paths and the vision of Rolex founder, Hans Wilsdorf. Joined by managers delivering 
practical workshops, over 220 young people attended these virtual training sessions.
Support for The Prince’s Trust is not just at a corporate level. In February 2021, 
Lindsay Chapman, store manager of the Metrocentre, Newcastle store, decided to 
set a challenge for her team that was quickly adopted by all of the stores in her region. 
Goldsmiths  Region  1  teams  got  fully  behind  the  challenge  and  a  staggering 
6,954 miles were covered with £5,000 raised for young people. As Lindsay pointed 
out, the region covered enough miles to reach outer space!

CORDELL JEFFERS –  
YOUNG CHANGEMAKER   
OF THE YEAR 2020

“My  secondary  school  experience  was  a  very  negative  one.  I  was 
kicked out of lessons regularly and left school with no qualifications. 
I remember being told that I would not amount to much and probably 
end up in prison. My wonderful mum would not take this as an answer 
and sent me back to her home in the Caribbean to finish my education.
When I came back, many of my former friends had gone down a wrong 
track and were involved with activities I did not want to be part of. I decided 
to move to the West Midlands. I got a place at Manchester University but 
left in my final year. 

I applied for hundreds of jobs but was at rock bottom. I started to sell 

products on eBay and was introduced to The Prince’s Trust by a friend.

I joined the Enterprise Programme which gave me confidence, guidance 

and the support I needed to set up my own business – Mungo Sports.

As well as developing my business, I have set up a social enterprise with 
my partner called ‘We Shine Together’ which has helped to send over 30 
young  children  to  school  in  India,  Nepal  and  Zimbabwe.  We  have  also 
provided learning resources to these schools.

Passionate about making a difference in my community, I have delivered 
resilience training and entrepreneur workshops to over 5,000 young people 
who come from black and ethnic minority backgrounds like mine. Funded by 
revenues  raised  by  my  business,  my  aim  is  to  inspire  and  act  as  mentor 
where I can.

I  am  extremely  honoured  to  be  named  The  Prince’s  Trust  Young 
Changemaker of the Year 2020 and look forward to the impact I intend to 
continue to make. Times are hard for young people and they need positive 
role models in their lives, hope for the future and all the support we can offer.”

“The Prince’s Trust was an obvious 
choice given the relationship our 
business has with the charity. I wanted 
the challenge to motivate my team, to 
have us all moving and out getting fresh 
air which naturally boots our mental 
health. I wanted every team member 
to be able to be involved, regardless 
of their current fitness abilities so the 
challenge was set to cover the 1,100 
miles that are the length of Britain by 
walking, running or cycling. We set 
a fundraising target of £1,000.”

LINDSAY CHAPMAN,  
STORE MANAGER , METROCENTRE STORE

92 

Cordell Jeffers – The Prince’s Trust Young Changemaker of the Year 2020 – sponsored  
by the Watches of Switzerland Group

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
The Prince’s Trust USA Virtual Networking Event sponsored by the Watches of Switzerland Group 

“We are deeply grateful for the 
Watches of Switzerland Group’s 
continued support of Prince’s Trust 
USA since our inception. This year, 
the Group generously sponsored 
our Looking Forward event to raise 
awareness about our innovative 
employability programmes around the 
world and introduce our vision for the 
Prince’s Trust USA going forward. We 
are excited to see what this next year 
of partnership brings as we expand our 
partnership across the US and reach 
even more young people.”

VICTORIA GORE 
INTERIM CEO – THE PRINCE’S TRUST USA

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RESPONSIBLE TRADING 
SUPPLY CHAIN

VENDOR CODE OF CONDUCT
We are committed to ensuring our supply chain is positively impacting the people 
who make our products, the local community where those products are made and 
the  environment  where  they  are  located,  all  the  while  operating  as  required  by 
global human rights standards, labour safety and environmental regulations. 

During  FY21  we  reviewed  and  enhanced  our  existing  Vendor  Code  of 
Conduct, elaborating on each of the core principles to further help and support our 
supply chain to comply with this critically important code.

The Code incorporates the following 14 principles.

1  Employment is freely chosen

2  Freedom of association and the right to collective bargaining are respected

3  Working conditions are safe and hygienic

4  Child labour shall not be used

5  Living wages are paid

6  Working hours are not excessive

7  No discrimination is practised

8  Regular employment is provided

9  No harsh or inhumane treatment is allowed

10 Responsible environmental practices

11 Zero tolerance of conflict products

12 Bribery and facilitation payments 

13 Anti-Money Laundering and/or financing of terrorism

14 Compliance to the Code

We have appointed UL Verification Services Inc to deliver our Responsible Sourcing 
Audit  Programme  worldwide  with  the  purpose  of  assessing  our  vendors’ 
compliance against the Vendor Code of Conduct. 

RESPONSIBLE JEWELLERY COUNCIL
The Responsible Jewellery Council (RJC) is an international non-profit standards 
and certification organisation, which brings together businesses across the jewellery 
industry that are committed to adhering to responsible business practices. Its Code 
of  Practices  provides  a  clear  set  of  standards,  which  form  a  framework  for 
companies  to  address  sustainability  best  practices  and  align  with  the  17  United 
Nations Sustainable Development Goals.

The Watches of Switzerland Group has been a Certificated Member of the 
Responsible  Jewellery  Council  since  2011,  illustrating  its  ongoing  commitment  to 
observe the responsible ethical, human rights, social and environmental values set 
out in the RJC Code of Practices.

The  latest  RJC  Certification  Audit  was  conducted  in  2020  when  we  gained 
re-certification for the UK business and successfully incorporated the US elements 
of the organisation into the certification process for the first time. 

In  terms  of  our  jewellery  supply  chain,  90%  of  our  purchasing  was  from 

RJC Members.

Our  luxury  watch  brand  partners  are  highly  active  in  implementing  various 
initiatives  aimed  at  reducing  the  impact  on  the  environment  including  operating 
carbon-neutral  production  facilities  and  launching  products  in  sustainable  and 
environmentally-friendly materials.

L I N K TO  VA L U E S

– We do the Right Thing

– We Care

LINK TO PRINCIPAL RISKS  
AND UNCERTAINTIES

– Key suppliers and supply chain

– Regulatory and compliance

– Brand and reputational damage

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021SOURCING
Conflict diamonds and the Kimberley Process
The Kimberley Process (KP) is a multi-lateral trade regime established in 2003 with 
the goal of preventing the flow of conflict diamonds. The core of this regime is the 
Kimberley  Process  Certification  Scheme  (KPCS)  under  which  states  implement 
safeguards on shipments of rough diamonds and certify them as ‘conflict free’.

The World Diamond Council has established the System of Warranties which 
extends the effectiveness of the Kimberley Process beyond the export and import 
of rough diamonds.

The System of Warranties (SoW) Assurance was introduced to assure only 
legitimately sourced diamonds are traded. Once a diamond is imported and ready 
for  trade,  a  written  statement  must  accompany  all  invoices  guaranteeing  the 
diamond is from a legitimate source. The World Diamond Centre (WDC) SoW is 
required  on  each  invoice  for  rough  diamonds,  polished  diamonds,  or  diamond 
jewellery up to the final invoice to the end consumer.

The Group insists that all our vendors guarantee that any diamonds supplied 
to  us  are  conflict  free  and  written  guarantees  in  line  with  the  WDC  SoW  are 
always provided.

Gold and other precious metals
The Group has a policy of only purchasing from jewellery vendors who purchase 
their precious metals from recognised responsible bullion suppliers who are listed 
on the London Bullion Market Association (LBMA) Good Delivery List. The LBMA’s 
list seeks to ensure that the bullion is sourced responsibly, that it is not acquired 
from conflict areas and that human rights standards are properly respected. 

Exotic skins
A small number of our products use exotic animal skins. This is normally restricted 
to  watch  straps.  Our  watch  strap  manufacturers  only  source  skins  from  farmed 
sources and conform to the relevant international laws that include the Convention 
on International Trade in Endangered Species (www.cites.org). We only buy and 
produce watches through the most reputable manufacturers. Despite this, we ask 
our watch suppliers to confirm that any animal skins used are sourced from farmed 
and sustainably managed sources.

Human rights
We are committed to acting in an ethical manner with integrity and transparency 
in all business dealings. The Group works to ensure adherence to its Corporate 
Social Responsibility policy which encompasses key human rights considerations. In 
addition, our Modern Slavery Statement forms part of our Supplier Manual that 
vendors must comply with.

 The Group supports the principles set out in the UN Declaration of Human 
Rights, the Universal Declaration of Human Rights (UDHR). We have implemented 
measures to identify, assess and mitigate potential labour and human rights abuses 
across our operations or supply chain. These include our modern slavery policy, 
employee  handbooks  and  policies.  All  business-specific  employee  policies  are  in 
compliance  with  local  laws  and  standards  as  a  minimum.  There  have  been  no 
violations reported on human rights by our Group businesses in FY21 or for the 
previous financial year.

Our policies can be found on our corporate website at thewosgroupplc.com. 

Payment practices
The  Group  understands  the  importance  of  maintaining  good  relationships  with 
vendors and it is Group policy to agree appropriate terms and conditions for its 
transactions  with  vendors  (ranging  from  standard  written  terms  to  individually 
negotiated contracts) and for payment to be made in accordance with these terms, 
provided  the  vendor  has  complied  with  its  obligations.  The  Group’s  payment 
practices  report  is  available  at  check-payment-practices.service.gov.uk/search, 
which showed the Group took on average 33 days to pay in the six-month period 
to 2 May 2021.

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P E O P L E ,  C U LT U R E ,  C O M M U N I T Y  A N D E N V I RO N M E N T  C O N T I N U E D

ANTI-BRIBERY AND CORRUPTION, 
TAXATION AND HEALTH AND SAFETY

L I N K TO  VA L U E S

– We do the Right Thing

– We Care

LINK TO PRINCIPAL RISKS  
AND UNCERTAINTIES

– Regulatory and compliance

– Brand and reputational damage

ANTI-BRIBERY AND CORRUPTION
The  Group’s  Anti-Bribery  and  Corruption  Policy  reinforces  that  the  Board  is 
committed to conducting its business affairs so as to ensure that it does not engage 
in or facilitate any form of corruption. The Board has overall responsibility for the 
Anti-Bribery and Corruption Policy. The Group’s Company Secretary and General 
Counsel  has  day-to-day  responsibility  for  the  policy  and  will  report  both  to  the 
Chair of the Audit Committee and to the Board in relation to these matters.

The Group also has controls around anti-bribery and corruption including:

 – Anti-Bribery and Corruption Policy, which includes the recording and approval of 

all gifts and hospitality accepted by colleagues

 – Annual anti-bribery and corruption training is mandated for all employees
 – Supplier  Code  of  Conduct  in  place,  which  specifically  covers  anti-bribery  and 

corruption.

 – Due  diligence  procedures  for  new  suppliers  which  incorporate  a  bribery  and 

corruption risk assessment

 – Financial controls around segregation of duties, invoices and payments

The  Group  also  has  policies  regarding  anti-money  laundering  and  the  related 
processes are audited by the operational audit team.

“We take a zero-
tolerance approach to 
bribery, corruption, 
fraud and tax evasion”

L AUR A BATTLEY 
COMPANY SECRETARY AND 
GENER AL COUNSEL

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021WHISTLEBLOWING
The Group’s Whistleblowing Policy enables all colleagues, suppliers and other third 
parties  to  report  concerns  on  matters  affecting  the  Group  anonymously  and 
without fear of recrimination. This policy refers specifically to bribery and fraud and 
an externally hosted independent helpline and web portal is in place. The Board 
has overall responsibility for this policy and the Head of internal audit has day-to-
day responsibility. The Audit Committee Chair receives a summary of all reports 
for communication to the Board.

The  Group  also  has  in  place  an  online  whistleblowing  training  course  for 

all employees. Refer to page 125 for further details.

TA X ATION
The Group manages its tax affairs responsibly and proactively to comply with tax 
legislation. The Group pays corporation tax on its operations in the UK and US and 
does not operate in any tax havens or use any tax avoidance schemes. We seek to 
build solid and constructive working relationships with all tax authorities. Our Tax 
Strategy Statement can be found at thewosgroupplc.com.

HEALTH AND SAFET Y
The Group is committed to maintaining safety standards to comply with relevant 
legislation and to empower our people to build a firm safety culture. Solutions to 
support creativity and or innovation for new ways of working will be encouraged 
with consideration for safety standards.

Our Health and Safety Policy applies to our business activities and premises to 
ensure, so far as it is reasonably practicable, the health, safety and welfare of our 
employees, customers and others who may be affected by our business practices. 
The health and safety agenda is led by the Health and Safety Committee, which 
includes senior leaders from across the UK and US operations. A rolling programme 
of store and distribution centre reviews is in place along with a regular audit by 
the  Operational  Audit,  Loss  Prevention  and  Security  Team.  The  Group  has  a 
formal  mechanism  for  the  reporting  of  all  incidents,  near  misses  or  risks  to  the 
Health and Safety Committee. We also work closely with Ensafe, our health and 
safety consultants.

In  response  to  the  COVID-19  pandemic,  we  implemented  strict  social 
distancing and health and safety precautions within our distribution centres, offices 
and stores. We are proud to have continued our ecommerce operations in a safe 
working environment whilst office support colleagues were able to work in safety 
from their homes. During the first few months of FY21 we began to re-open our 
store network, ensuring that the Group exceeded the relevant health and safety 
guidelines issued by the relevant government, whilst maintaining a welcoming and 
enjoyable experience for our customers.

We  recognise  that  colleagues’  mental  wellbeing  is  as  important  as  physical 
wellbeing and we are committed to reducing stress and promoting wellbeing across 
the  workforce.  During  the  year,  managers  were  invited  to  attend  mental  health 
training  through  an  external  provider.  The  Group  also  partners  with  Health 
Assured,  who  offer  wellbeing  services,  including  a  helpline,  access  to  structured 
counselling  support,  online Wellbeing  Portal  and  Health  e-Hub  app.  Our  online 
communications platform ‘One’ also includes a host of resources and tips to help 
colleagues maintain positive mental and physical health.

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ENVIRONMENT

The Watches of Switzerland Group is focused on, where possible, improving the environment, promoting 
sustainable development and preventing the wasteful use of natural resources. We require our business 
associates to comply with all applicable national environmental laws and regulations. Additionally, we encourage 
our vendors to promote responsible environmental practices.

L I N K TO  VA L U E S

– We do the Right Thing

– We Care

LINK TO PRINCIPAL RISKS  
AND UNCERTAINTIES

– Brand and reputational damage

– Emerging risks

GOVERNANCE
In  June  2021,  we  established  our  ESG  Committee.  The  ESG  Committee  is  a 
Committee of the Board and is chaired by Rosa Monckton, Non-Executive Director. 
The ESG Committee will be responsible for the oversight of key ESG matters and 
initiatives and will be supported by executive sponsors and representatives across 
the business. Part of the Committee’s remit will be to determine environmental 
objectives and reduce the Group’s impact on the environment. 

ENERGY AND RESOURCES
The Group recognises the serious threat posed by climate change and the need 
for meaningful action.

Electricity consumption
The Group’s objective is to reduce energy consumption year-on-year relative 
to  Group  revenue.  To  do  this  the  Group  is  focusing  on  several  energy 
initiatives including:

 – The installation of SMART meters across the whole UK estate

 – Since November 2015, all new UK stores or major refurbishments have been 
completed using LED lighting to reduce energy usage. 80% of our UK stores 
have been converted to date and there is an ongoing programme in place to 
install LED lights in all our UK stores over the next two to three years. A 
review of LED lighting is being performed in the US. The HVAC systems are 
also designed to be as efficient as possible

 – In the UK we are compliant with Phase 2 of the Energy Savings Opportunity 

Scheme

 – Energy consumption is monitored on a site-by-site basis in conjunction with 
a  specialist  energy  partner.  Through  energy  consumption  monitoring, 
automatic  lighting  and  temperature  controls  we  look  to  reduce  energy 
consumption  whilst  maintaining  a  comfortable  environment  for  our 
customers and colleagues

 – The Group has commitments in place to purchase at least 40% of UK electricity 
from renewable sources. From October 2020, the largest 36 supplies in our 
property portfolio have an energy source of “100% Renewable for Business” 
from  EDF  Energy.  From  October  2021,  our  remaining  77  supplies  in  our 
portfolio  (which  we  have  control  over)  will  have  the  same  Renewable  for 
Business energy. At the time the contract was signed, we had approximately 
127 trading stores. The remaining 14 sites are airports, Channel Island stores 
and  a  few  shopping  centres  where  we  are  obliged  to  use  the  Landlord’s 
electricity supply

Transport
We partner with third party companies for the distribution of our products. 
These companies have an EcoVadis Gold sustainability rating and have made a 
commitment  to  reducing  their  carbon  footprint.  We  have  started  to  trial 
reverse collections from our retail stores with one of our partners to reduce 
our carbon footprint. We are also evaluating the use of tote bins rather than 
single use cardboard which we plan to introduce in the coming year.

Our air travel within the Group is limited and our small fleet of company 

cars comprises mainly clean diesel or hybrid models.

Greenhouse gas emissions
To help us understand the impact of our business on the environment, we measure our global carbon footprint produced from the operation of activities over 
which the Group has direct control. The Group’s aim is to reduce greenhouse gas emissions year-on-year relative to revenue.

Global GHG emissions data

Scope 1: Direct combustion from owned and controlled sources (tCO2e)

Scope 2: Indirect emissions from the generation of purchased electricity, heat, 
steam or cooling (location-based) (tCO2e) 
Total gross scope 1 and 2 (tCO2e)

2021

Total

332 

2,976

US

118 

1,283 

US

264 

UK

64 

2020

Total

328 

2,344

1,456 

3,800

1,401 

3,307 

2,608 

1,520 

4,128 

UK

214

1,693

1,906

Revenue (£’000)

606,452

298,625

905,077

585,473 

225,039 

810,512 

Intensity ratio (tCO2e per revenue (£’000))

0.00314 

0.00469 

0.00365 

0.00445 

0.00675 

0.00509 

Total energy consumption associated with the scope 1 and 2 emissions (kWh) 8,041,005

3,562,929 11,603,934

10,281,037

3,969,453  14,250,490 

98 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021METHODOLOGY
The Group’s approach to calculating and reporting its GHG emissions follows the 
WRI.WBCSD  GHG  Protocol  Corporate  Accounting  and  Reporting  Standards 
(Revised) on how to measure and monitor GHG emissions.

Scope  1  and  2  emissions  have  been  reported  above  where  the  Group  has 
operational control of a property or an asset. This includes properties which the 
Group operates but which are not included as leases within the financial statements 
on account of the substitution rights the landlords have (as noted within note 1 of 
the financial statements).

Water
Over recent years we have installed water meters in all possible sites across our 
stores and offices. Water meter data is used to identify sites with exceptional water 
use and to resolve problems. As part of our objective to gather the baseline data 
for water consumption, in October 2019, we entered into a contract with Business 
Stream for 70 of our sites. We now have electronic billing for these and will be able 
to compare a year’s usage by October 2021. We plan to gather the baseline data 
for water consumption to benchmark our stores and develop and plan with targets 
to reduce our water usage.

The Groups uses three external data sources, for the emissions factors used, being:

1. 

2. 

3. 

 UK Government GHG conversion factors for company reporting (2020 & 2019 
BEIS condensed set). These were used to convert our car fleet usage to kWh.
 US  EPA  (eGRID)  emission  factors  for  greenhouse  gas  inventories  for  US 
electricity generation (eGRID 2019)
 Manufacturers  emissions  factors  for  cars,  uplifted  for  the  UK  real-world 
factor  (2020 BEIS 2020 Government greenhouse gas conversion factors for 
company reporting).

The Scope 1 and 2 emissions and energy consumption data for 2021 and 2020 have 
been independently assured through a limited assurance engagement conducted in 
accordance  with  International  Standard  on  Assurance  Engagements  3000 
‘Assurance  engagements  other  than  audits  or  reviews  of  historical  financial 
information’, by BDO LLP.

The prior period results have been restated from prior year due to changes in 

the Group’s definition of operational control.

RECYCLING AND WASTE
Product packaging
In  our  retail  stores  we  have  moved  from  polythene  branded  bags  to  recyclable 
paper bags. Our packaging suppliers operates to ISO 9001 and ISO 14001 standards 
as well as SEDEX and SMETA.

Recycling
Across our UK high street portfolio, we partner with Managed Waste Solutions 
and  Biffa,  reputable  and  accredited  waste  management  and  recycling  providers 
who  provide  us  with  their  total  waste  management  solutions.  This  includes 
collections of general waste and mixed recycling from each store plus other one-off 
waste which might be generated because of shop fits or rebranding. At shopping 
centre locations, we work closely with our landlords to ensure compliance with 
their policies for responsible recycling and best practice.

At our Leicester Head Office, our waste management service is provided by Biffa 
and we have improved our recycling rates significantly. Our target is to send no waste 
to landfill. 8.5% of all Head Office waste in 2020 went to landfill. Recycled waste is 
now over 10% higher than when we first started with Biffa and continues to rise. We 
continue to listen to suggestions from our colleagues to improve waste and recycling.
We  comply  with  the  Waste  Electronic  and  Electrical  Equipment  Directive 

which forms part of our Company policy and procedures.

For electronic waste in the USA, we recycle all electronics to the standards of 

the EPA, OSHA, and federal and state laws.

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TASK FORCE ON 
CLIMATE-RELATED 
FINANCIAL DISCLOSURES

OUR WORK TO IMPLEMENT THE TCFD RECOMMENDATIONS
We remain committed to implementing the recommendations of the Task Force 
on  Climate-related  Financial  Disclosures  (TCFD),  and  plan  to  fully  embed  them 
over the coming year. This will be an important step towards managing the potential 
future impacts of climate change on our business.

Governance
In  June  2021,  we  established  an  ESG  Committee,  which  is  a  Committee  of  the 
Board,  chaired  by  Rosa  Monckton,  Independent  Non-Executive  Director. 
Management will support the Committee in areas across ESG including climate-
related risks and opportunities.

We have further plans to commence regular training for the Board and Trading 
Board  to  support  their  knowledge  of  their  responsibilities  in  terms  of  climate-
related  activities.  These  will  be  led  out  of  the  Sustainability  Committee  with 
support from external consultants.

STR ATEGY AND RISK MANAGEMENT
Climate-related risks and opportunities extend beyond normal business strategic 
planning cycles. Climate change has the potential to impact us over the short (five 
years), medium (five to ten years) and long term (beyond ten years) time horizons. 
To better understand how the potential long term impacts of climate change could 
impact our business, in line with the TCFD recommendations, this year we have 
begun  the  process  of  climate  change  scenario  analysis.  We  have  conducted  a 
qualitative  climate  change  risk  and  opportunity  assessment  to  understand  the 
different climate issues that could impact the business in the future under different 
scenarios. We have aligned this with our internal risk register. 

Working with PwC, we are conducting a qualitative review into the scenario 
attributes of orderly (1.5°C and 2°C) and disorderly (2-3°C) transition scenarios as 
well as a business as usual (over 4°C) scenario considering peer reviewed, publicly 
available  third  party  scenarios,  including  the  International  Energy  Agency  (IEA), 
Network  for  Greening  the  Financial  System  (NGFS)  and  the  IPCC’s  Shared 
Socioeconomic Pathways.

We have considered the risks and opportunities using the TCFD categories, 
which  cover  Transition  risks  (Political  and  Legal,  Market,  Technology  and 
Reputation), Physical risks (Acute and Chronic), as well as Opportunities posed by 
a transition to a low-carbon economy (Resource efficiency, Energy source, Products 
and Services, Market opportunity).

We qualitatively assessed the climate-related risks and opportunities with the 
highest  potential  to  impact  our  business  under  the  range  of  scenarios.  Being  a 
retailer, we are not directly impacted by potential regulatory, investor and consumer 
pressure that could affect our supply chain for watches and jewellery, however we 
note that we will feel the indirect effects of these in our ability to sell products and 
services.  Based  on  this,  our  quantitative  analysis  will  initially  focus  on  our  own 
operations before going on to consider risks and opportunities to our supply chain 
in further detail. 

We  have  a  relatively  small  number  of  operational  sites  (offices,  stores  and 
distribution  centres)  across  the  UK  and  the  US.  The  physical  risks  that  we  will 
experience will differ by geography and type of site, however the main physical risk 
that will affect our operations is the disruption that extreme weather events pose 
to our distribution centres and offices. In the UK, the increased risk of flooding from 

increased  rainfall  and  flash  flood  events  could  impact  our  ability  to  transport 
products from our distribution centres to stores. In the US, especially in Florida, the 
annual  hurricane  season  is  estimated  to  become  more  severe  but  slightly  less 
frequent due to climate change. Our mitigating activities include having a detailed 
Extreme Weather, Disaster Recovery & Business Continuity Plan. This plan includes 
what the business would do in the event of a hurricane, be it large or small, by 
mitigating the disruption of cash flow, providing alternate ways to service customers, 
and restoring our operation back to normal. Our main computer centre is located 
in  Atlanta,  Georgia  which  will  help  minimise  the  impact  to  our  IT  infrastructure 
during a hurricane that can impact any region of Florida. Our Fort Lauderdale home 
office is also strategically located six miles west from the Atlantic Ocean that will 
protect  us  from  storm  surge  up  to  a  category  five  hurricane.  We  will  also  be 
conducting scenario analysis for our offices and distribution sites this year to fully 
understand where the physical effects of climate change will be most severe.

We are exposed to a small number of risks associated with a shift to a low 
carbon economy. Although we have a small fleet of company vehicles, in the UK, 
we face pressure from the Government’s legal requirement to end the sale of new 
petrol and diesel vehicles by 2030. We are working with our distribution partners 
to ensure that this risk is mitigated, as well as beginning to offer electric vehicles as 
part of our operational fleet and company cars. We partner with third party parcel 
distribution companies for the delivery of our products. These companies have an 
EcoVadis Gold sustainability rating and have made a commitment to reducing their 
carbon footprint. We have started to trial reverse collections from our retail stores 
with one of our partners to reduce our carbon footprint.

Whilst we recognise these risks, the opportunity around the transition is also 
significant  to  us.  One  of  the  key  selling  points  for  our  products  is  that  they  are 
products for life and we encourage our customers to keep them for generations. 
To support the longevity of our customers’ products, we continue to enhance our 
in-house watch, jewellery and silverware repair and service centre. In September 
2020 we established the National Watch Service Centre in Manchester. In the last 
year we have doubled the size of that facility and it now has the capacity for 36 
watchmakers.  Our  intention  is  to  open  an  additional  Watch  Service  Centre  in 
England  in  the  Midlands  which  will  further  increase  our  ability  to  service  our 
customers’  watches  and  refurbished  pre-owned  products.  We  also  encourage 
trade-ins on watches, and we are actively developing our pre-owned luxury watch 
proposition in both the UK and US, where we refurbish, guarantee and sell on the 
watches, increasing the overall circularity of the system.

In the future, we will explore these risks and opportunities in further detail, 
conducting  more  granular  quantitative  climate  change  scenario  analysis  to  gain 
further insight into the potential materiality of the issues to the business.

METRICS AND TARGETS
We currently report on our scope 1 and 2 carbon emissions which relate to direct 
emissions  from  gas,  refrigerants  and  cars  as  well  as  purchased  electricity  in  our 
operations. For more information please see page 98.

Over the next year, we will begin to explore our scope 3 carbon footprint to 
understand  the  impact  of  our  supply  chain.  We  will  also  look  to  set  a  carbon 
emission reduction target in line with the Paris Agreement of limiting temperature 
rise to well below 2°C.

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RECOGNISING EFFECTIVE   
RISK MANAGEMENT

“An effective risk management 
framework has been designed 
to support the delivery of the 
Group’s strategic objectives, 
protect the interests of key 
stakeholders and deliver 
long term success.”
BRIAN DUFFY 
CHIEF EXECUTIVE OFFICER

The  Watches  of  Switzerland  Group  defines  risk  as uncertainty  around  the 
organisation’s  ability  to  achieve  its  objectives  and  execute  its  strategy 
effectively.  Risks  can  be  positive  (opportunities)  and  negative  (threats)  and  are  a 
combination of the likelihood of an event and the impact of the consequence.

As with any business, the Group faces risks and uncertainties that could impact 
the  delivery  of  strategic  and  operational  objectives.  Effective  risk  management 
helps support the successful delivery of our strategic objectives. The Board’s role is 
central to understanding and providing oversight into how risks are being managed 
and addressed. The Board has established a framework of prudent and effective 
controls  which  enable  risk  to  be  assessed  and  managed.  The  Board  takes 
responsibility for the management of risk and internal control systems throughout 
the business. This includes determining the nature and extent of the principal risks 
the Board is willing to take in achieving our strategic objectives (the Board’s risk 
appetite),  and  challenging  management’s  implementation  of  effective  systems  of 
risk identification, assessment, prioritisation and management.

The  Board  recognises  that  risk  management  is  an  integral  part  of  good 
corporate governance and management practice and to be most effective, should 
become  embedded  within  the  organisation’s  culture.  The  Board  is,  therefore, 
committed to ensuring that risk management forms an integral part of its philosophy, 
practices and business plans rather than being viewed or practised as a separate 
programme and that responsibility for implementation is accepted at all levels of 
the organisation.

During  the  year,  the  Board  reviewed  the  effectiveness  of  the  Group’s  risk 
management and internal controls systems. This review included the discussion and 
review of the risk registers and the internal controls across all business functions, as 
part of an annual exercise facilitated by the internal audit team.

R I S K  M A N AG E M E N T  PRO C E SS

The Group’s risk management framework  
helps identify, assess, manage and monitor 
risks to within the risk appetite set by the 
Board, whilst taking advantage of 
opportunities as they are presented. 
Management are responsible for minimising 
the adverse exposure to the Group and 
its stakeholders. 

A

s

s

e

2

s

s

3

M anage

1  IDENTIFY
 – Risk registers are completed by 

each business function, identifying 
the risks in their areas of control

 – The Audit Committee and Board 
identify key risks to the Group’s 
strategic priorities

 M A N AG E

3
 – Controls and mitigation plans are 
implemented to manage the risks

 – Consideration is given to the 
Board’s risk appetite to help 
determine the appropriate risk 
management strategy

 – Horizon scanning takes place 

 – Actions are agreed to further 

periodically with Senior Management

 ASSESS

2
 – The likelihood of risk occurrence 

and the potential impact of the risk 
are assessed. This assessment takes 
place before and after consideration 
of mitigating controls

 – The risks are reviewed to determine 

their categorisation, including 
financial, operational, customer, 
regulatory and reputational

manage the identified risks, in line 
with risk appetite and according to 
risk strategy

 M O N I TO R

4
 – Continued oversight and tracking of 
identified risks. These are presented 
to the Audit Committee, the Board 
and the Trading Board

 – Internal audit review the effectiveness 

of controls and identify gaps in 
control requiring further action

 – Appetite for each key risk is 

 – Risk incidents are reviewed, and the 

assessed with a target risk position 
agreed to reflect the level of risk 
that the business is willing to accept

lessons learned drive further mitigation

Identify

1

M

o

4

n

i
t

o

r

102 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021RESPONSIBILITIES

The diagram below sets out the key responsibilities and key activities of the 
various functions of the Group in relation to risk management:

BOARD
Collective responsibility for the management of risk throughout the business

 – Oversees the adoption of appropriate risk management systems 
that identify emerging and established risks facing the Group and 
its stakeholders

 – Agrees how the principal risks should be managed or mitigated and over 

what timeframe to reduce the likelihood of their incidence or the 
magnitude of their impact

 – Determines the nature and extent of the principal and emerging risks 

 – Establishes clear internal and external communication channels on the 

faced by the Group and those risks which the business is willing to take 
in achieving its strategic objectives (determining its “risk appetite”)

identification of risk factors

 – Determines the monitoring and review process

TR ADING BOARD
Managing the risk management process on a day-to-day basis

AUDIT COMMITTEE
Oversees risk management systems and process,  
under delegation from the Board

 – Conducts a quarterly review of the risk register and principal risks

 – Assists the Board to fulfil its corporate governance responsibilities 

 – Members have responsibility for managing risk within their areas 

of responsibility

in relation to financial reporting, internal controls and the risk 
management framework

 – Conducts formal reviews of the principal risks twice a year, one of which 

is in connection with the consideration of the viability statement

 – Reviews and oversees the Group risk register and risk management 

framework and assesses their effectiveness in mitigating Group level risks

 – Conducts ‘deep dives’ into key risk areas with relevant Senior Managers 
to understand the nature of the risks and adequacy of the mitigations 
and controls in place

OPER ATIONAL MANAGEMENT
Identifying and managing risks on a day-to-day basis

 – Maintain the business function risk registers

 – Embed and manage internal controls and risk management processes as 

 – Identify and assesses risk within their business functions and implements 

actions to reduce risk exposure to an acceptable target level

part of business-as-usual operations

OPER ATIONAL AUDIT, LOSS PREVENTION AND SECURIT Y TEAM
Reviews compliance with certain key internal  
procedures in stores and at other locations

 – Provides an objective compliance and monitoring overview

 – Identifies non-compliance with key business processes

INTERNAL AUDIT 
Provides assurance to the Audit Committee through  
independent reviews of agreed risk areas

 – Facilitates updates to the corporate and business function risk registers in 

 – Ensures that principal risk topics are scheduled for regular review by 

partnership with operational management

the Board

 – Presents the outcome of the risk review to the Trading Board and the  

 – Shares risk management information and best practice across the Group

Audit Committee

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RISK APPETITE

THE UK CORPOR ATE GOVERNANCE CODE 
REQUIRES COMPANIES TO DETERMINE 
THEIR RISK APPETITE. 

The UK Corporate Governance Code requires companies to determine their risk appetite. This is an expression of the amount and types of risk that the Company 
is willing to take to achieve its strategic and operational objectives. The Group accepts that it cannot achieve its long term strategic objectives without being 
exposed to an element of risk. Understanding current and emerging risk is therefore integral to the Group’s decision-making process.

The Board determines the amount of risk the Group is willing to accept in the pursuit of the Group’s strategic objectives, dependent on the type of risk. In 
exploring risks and opportunities, we prioritise the interests and safety of our customers and employees and seek to protect the long term value and reputation 
of the brand, while maximising commercial benefits to support responsible and sustained growth. 

We assess the level of risk exposure against our associated risk appetite to ensure that we appropriately prioritise our resources to manage risks within our 
risk appetite. Where the residual risk remains outside the Board’s risk tolerance, additional actions are identified to further mitigate the risk down to an acceptable 
target level.

The Group’s risk appetite and tolerance levels were considered and approved by the Board and are reviewed annually. These are used to set tolerance limits 

and target risks for each of the principal risks and refine mitigation plans where appropriate. 

In summary, the Board has a very low appetite (risk averse) for risks that could lead to breaches of legal and regulatory requirements. We also have a low 
appetite for risks that could impact our reputation, for example in the areas of data management and cyber security. In contrast, the Group has a higher risk appetite 
(risk open) in relation to business strategy, as evidenced through our recent growth in both UK and US markets.

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021P R I N C I PA L  R I S K S  A N D U N C E RTA I N T I E S

IDENTIFICATION, EVALUATION AND 
MANAGEMENT OF THE GROUP’S RISKS

The Board has identified these to be the most significant risks and uncertainties that may impact the Group’s ability to achieve its strategic and operational goals. The Group 
recognises that the profile of risks constantly changes, and additional risks not presently known, or that may be currently deemed immaterial, may also impact the Group’s 
business objectives (as detailed on page 48) and performance. The risk management framework is therefore designed to manage rather than eliminate the risk of failure to 
achieve business objectives, and, as such, can only provide reasonable and not absolute assurance against these principal uncertainties impacting on business performance.
The Board confirms that it has carried out a robust assessment of the principal risks facing the Group, including those that would threaten its business model, future 

success, solvency or liquidity. 

COVID-19 IMPACT ON PRINCIPAL RISKS AND UNCERTAINTIES

The COVID-19 pandemic continues to be a 
significant external risk currently facing the 
Group, impacting colleagues, customers, 
the supply chain and stores. As a business 
impacted by the pandemic, the Group has 
considered both the specific consequences 
of the virus and its impact on the underlying 
principal risks being managed.

The safety of the Group’s employees and 
customers remains the priority and has been 
at the forefront of the Group’s response to 
the pandemic. The following provides an 
overview of the actions taken in response 
to COVID-19, the most significant risks 
associated with the pandemic and details 
of how it has impacted the broader set 
of principal risks and uncertainties.

How the Group responded
To limit the impact of the pandemic on the Group, 
mitigating actions to protect colleagues and staff, 
contain costs and protect financial position have 
been implemented. These included:

 – Forming a crisis response team to plan, adapt and 

respond to the latest COVID-19 pandemic 
developments to maintain customer service and 
protect customers and colleagues 

 – Regular communication with the Board relating 

to COVID-19 matters and the Group’s response 

 – Maintaining regular communication across the 
Group to monitor all aspects of the response

 – Introducing distancing and hygiene measures in 
stores, offices and distribution centres to keep 
customers and colleagues safe

 – Conducting risk assessments for each customer-

facing store to identify potential strategic, 
operational, regulatory and colleague related 
exposures

 – Continuing to adapt operational activities to 

comply with guidance provided by the UK and US 
Governments to prioritise the safety of colleagues 
and customers

 – Successfully implementing home working for 
Support Centre colleagues, and safe working 
conditions for those needed to work in the 
distribution centre

 – Working with suppliers to adapt the level of 

supply and payment terms to maximise liquidity 
during lockdown

 – Implementing remote trading and clienteling 

services in order to maximise revenue 
opportunities

 – Taking action to reduce the Group’s cost base, 
capital expenditure and cash commitments to 
maximise liquidity

 – Engaging with landlords to manage rent 

obligations and property costs

 – Accessing the Coronavirus Job Retention 
Scheme and furloughing colleagues where 
appropriate along with securing US funding 
through the Paycheck Protection Program. All 
FY21 income received under the CJRS scheme 
was repaid to the UK Government in June 2021

 – At the start of the COVID-19 pandemic, we 

worked with our lenders to secure £45 million 
of Coronavirus Large Business Interruption Loan 
Scheme (CLBILS) funding to strengthen our 
liquidity position and sustain operations under 
a scenario of prolonged store closures and 
dampened consumer sentiment. As a result of 
a continued strong business performance, this 
facility was repaid in full and cancelled during 
the period.

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CHANGES TO THE RISK PROFILE

The table below summarises the key potential risk implications of the pandemic and how these link to the core principal risks that remain in place in the section below.

RELEVANT PRINCIPAL RISK

RISK DESCRIPTION

Business strategy execution and development

The Group may fail to respond to the pressures of an increasingly changing retail environment 
effectively and rapidly. 

Key suppliers and supply chain 

Business interruption

Data protection and cyber security

The potential closure of supplier manufacturing operations, as a result of COVID-19, could significantly 
impact the supply chain of products. The Group’s supplier base is concentrated in Switzerland, 
therefore a significant lockdown of operations in Switzerland would materially impact the Group.

The impact of having to close stores or having a reduced number of employees through illness.  
The business could be negatively impacted in the event that any of the senior leadership team were  
to fall ill or be personally impacted by the virus.

Potential additional COVID-19 related security risks in relation to increased working from home 
arrangements, an increase in phishing campaigns and increased reliance on third parties supporting 
critical support services.

Regulatory and compliance

An inability to adequately safeguard customers, colleagues and other stakeholders during the  
COVID-19 pandemic could result in potential breaches of health and safety laws and regulations.

Brand and reputational damage

The reputation of the brand may be impacted in the event that customers were to perceive that 
our store environments are insufficiently safe and secure in response to the continuing experience 
of the virus.

Financial and treasury

Significantly reduced trading over an extended period, as a result of COVID-19, could impact the 
Group’s ability to operate within committed credit facilities.

EMERGING RISKS
As part of the ongoing risk management framework described above, the Group 
identifies emerging risks and determines their potential impact on the business. The 
Group  undertakes  horizon  scanning  to  monitor  any  potential  risks  that  could 
change  our  industry  and/or  our  business,  looking  at  both  the  inherent  risk  and 
opportunity.  Emerging  risks  are  new  and  evolving,  and  thus  their  full  potential 
impact is still uncertain. 

The Group defines emerging risks as newly developing risks that are often difficult 
to quantify but may materially affect our business. Emerging risks are usually highly 
uncertain risks which are external to the Group and we take a proactive approach 
to the emerging risk management processes, with the objective of enabling us to: 

 – Identify, manage, and monitor a broad range of potential emerging risks

 – Mitigate  the  impact  of  emerging  risks  which  could  impact  the  delivery  of  the  

Group’s strategy. 

We record each emerging risk within an Emerging Risk Register.

EMERGING RISK EVENT

POTENTIAL IMPACT

MITIGATION

Climate change
As the global climate crisis becomes more critical, 
we recognise the importance of addressing long 
term sustainability challenges and the potential 
impacts of climate change on our business, in 
reputational, operational and financial terms.

Finite resources exist for the raw material of our 
product which could lead to scarcity of supply and 
increased product costs in the future. 

 – Increased frequency of extreme weather 

 – Recycling of raw materials or lab produced 

conditions could cause disruption to the supply 
chain or customers’ shopping habits

 – Finite resources of raw materials

 – Increased taxation, levies or other costs in 

relation to climate change

alternatives for gemstones

 – Climate change and environmental policies and 
practices are governed by the ESG Committee 
which includes a cross section of colleagues 
from across the business who meet regularly

 – Continual monitoring of new and evolving 

requirements as part of our legal and 
regulatory compliance framework

 – Progress is being made in implementing the 
recommendations of the Financial Stability 
Board’s Task Force on Climate-related 
Financial Disclosures (TCFD)

The Board’s assessment of the principal risks and uncertainties facing the Group and the mitigation in place is set out below. 

106 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021S T R AT E G I C  P R I O R I T I E S

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

1  BUSINESS STR ATEGY EXECUTION AND DEVELOPMENT

Principal risk description
If the Board adopts the wrong strategy or does not implement 
its strategy effectively, the business may suffer.

The Group’s growth strategy exposes it to risks and the 
Group may encounter setbacks in its ongoing expansion in the 
UK and the US.

The Group’s significant investments in its store portfolio, 
IT systems, colleagues and marketing may be unsuccessful 
in growing the Group’s business as planned.

The Group may make acquisitions or other investments that 
prove unsuccessful or divert its resources. Successful growth 
through future acquisitions is dependent upon the Group’s 
ability to identify suitable acquisition targets, conduct 
appropriate due diligence, negotiate transactions on 
favourable terms, complete such transactions and successfully 
integrate the acquired businesses.

The Group may fail to respond to the pressures of an 
increasingly changing retail environment effectively and rapidly, 
including from the impact of COVID-19. The re-evaluation of 
priorities and their delivery, including the consideration of 
initiatives to respond to permanent changes in customer 
behaviours or to change working practices, is paramount 
in the current environment.

How we manage or mitigate the risk
 – The Board reviews business strategy on a regular basis to 

Change in risk
 No change

determine how sales and profit can be maximised, and business 
operations be made more efficient

Links to strategy

 – The Board has significant relevant experience, including in the 

retail and luxury markets

 – The CEO provides updates to the Board on key development 

opportunities and initiatives

 – Expansion of the property portfolio or potential acquisitions 
must meet strict payback criteria. Return on investment of 
marketing and other investment activity is monitored closely

 – Key management information is provided to the Board on a 

regular basis to help inform strategic decision making

 – The Group adapted its strategy to take advantage of online 
trading and remote clienteling activities to maximise sales 
throughout lockdown periods and post re-opening

 – The Group has diversified its operations through the expansion 
of mono-brand boutiques and ecommerce platforms. Having 
entered the US market in 2017 there is international market 
diversification reducing reliance on one territory

107 

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2  KEY SUPPLIERS AND SUPPLY CHAIN 

Principal risk description
The manufacture of key luxury watch brands is highly 
concentrated among a limited number of brand owners 
and the production of luxury watches is limited by the small 
number of master watchmakers and the availability of artisanal 
skills. Owners of luxury watch brands control distribution 
through strict, selective distribution agreements. Consequently, 
the relationship with owners of luxury watch brands is crucial 
to the Group’s success.

Some of the Group’s distribution agreements with luxury watch 
brands provide owners of such brands with a right to terminate 
the agreement in the event of a change of control and/or 
management of the Group. The Group is subject to the risk that 
owners of luxury watch brands may decide to terminate these 
contracts or otherwise not to renew them upon expiry, or to 
reduce the number of agencies they grant to the Group.

The Group’s distribution agreements with suppliers do not 
guarantee a steady supply of merchandise.

The Group’s business model may also come under significant 
pressure should the owners of luxury watch brands choose 
to distribute their own watches, increasingly or entirely 
by-passing third party retailers such as the Group.

As a result of COVID-19, supplier manufacturing operations 
could be forced to close, impacting operational activities, 
customer experience and business strategy.

3  CUSTOMER EXPERIENCE AND MARKET RISKS

Principal risk description
An inability to maintain a consistent high-quality experience 
for the Group’s customers across the sales channels, 
particularly within the store network, and during the 
COVID-19 pandemic, could adversely affect business.

The Group faces competition and any failure by the Group 
to compete effectively could result in a loss of market share 
or the ability to retain supplier agencies. The Group also 
competes with the grey market, where unauthorised dealers 
may be offering significant discounts. 

Long term consumer attitudes to diamonds, gold and other 
precious metals and gemstones could be affected by a variety 
of issues, including concern over the source of raw materials, 
the impact of mining and refining of minerals on the 
environment, labour conditions in the supply chain, and the 
availability and perception of substitute products, such as 
cubic zirconia and laboratory-created diamonds. Equally, 
longer term consumer attitudes to more technologically 
advanced watches, such as “smart watches” could reduce 
consumer demand for luxury watches.

108 

How we manage or mitigate the risk
 – The Group fosters strong relationships with suppliers, many 

Change in risk 
 No change 

of which have been held for a significant length of time

 – Supplier distribution contracts are monitored to ensure 

ongoing compliance with contractual obligations

 – The Group works collaboratively with suppliers to identify 

product trends and forward demand 

 – Continued focus on providing exceptional customer 

experience, representing the brands in the best possible way

 – In-depth training for store colleagues is provided, including 
specific training provided by the brand owners themselves

Links to strategy

How we manage or mitigate the risk
 – The Group provides the ultimate luxury environment for its 

Change in risk 
 No change 

Links to strategy

customers to feel welcome, appreciated and supported 

 – Initiatives launched in response to the COVID-19 lockdown 
to continue making product available safely to customers

 – Exceptional training is provided for our store colleagues, and 

other customer facing colleagues, to allow them to provide the 
best customer service, along with in-depth product knowledge

 – The CRM database allows the Group to engage with the 

customer from a potential to a loyal customer

 – The Group continues to invest in and develop its product 

offering to improve the value offered to consumers, retailers 
and manufacturers

 – Competitor activity is monitored in detail, enabling strategic 

decision making on key market positions

 – The diversification of the Group through mono-brand 

boutiques and significant online presence together with the 
Group’s scale and technological capabilities are competitive 
advantages for the Group

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20214  COLLEAGUE TALENT AND CAPABILITY 

Principal risk description
The Group depends on the services of key personnel to 
manage its business, and the departure of such personnel 
or the failure to recruit and retain suitable personnel could 
adversely affect the Group’s business.

Customer experience is an essential element in the success of 
the Group’s business, where many customers prefer a more 
personal face-to-face experience and have established personal 
relationships with the Group’s sales colleagues. An inability to 
recruit, train, motivate and retain suitably qualified colleagues, 
especially with specialised knowledge of luxury watches, would 
have a material impact on the Group.

S T R AT E G I C  P R I O R I T I E S

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

How we manage or mitigate the risk
 – The Trading Board considers the development of Senior 

Management to ensure there are opportunities for career 
development, promotion and appropriate succession

Change in risk 
 No change 

Links to strategy

 – The Nomination Committee considers the succession planning 

for the Board

 – The Group’s award winning ‘VibE’ recognition programme 

is in place to incentivise and motivate all colleagues

 – A wide range of training and development programmes are 
available to colleagues, including the Group’s own Academy

 – A group-wide engagement survey provides an insight into 

what colleagues feel would make the Group an even better 
place to work

 – The Group continually reviews the remuneration and benefits 
packages for all colleagues to make sure they are appropriately 
rewarded for the substantial contribution they make to the 
Group’s growth and success. These benefits and the value they 
bring to colleagues are continually communicated to ensure 
they are taking advantage of them

 – A focused project group has been established, with an objective 
to monitor and reduce retail labour turnover, particularly in the 
first year of employment

 – The Group is initiating a shift from part time to full time 

contracts for retail colleagues

 – A talent bank has been established, which provides a pipeline 

for management and high potential hires

 – Succession planning for key management, below Executive level, 

has been presented to the Nomination Committee

109 

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5  BUSINESS INTERRUPTION AND IT INFR ASTRUCTURE 

How we manage or mitigate the risk
 – The Group has a framework of operational procedures and 

Change in risk 
 No change

business continuity plans that are regularly reviewed, updated 
and tested

Links to strategy

 – The multi-channel model allows customers to purchase online 

from the safety and comfort of their homes

 – Robust security arrangements are in place across our store 
network to protect people and products in the case of 
security incidents

 – A comprehensive insurance programme is in place to offset the 

financial consequences of insured events

 – Business critical systems are based on established, industry 

leading package solutions 

 – A detailed IT development and security roadmap is in place 

aligned to our strategy

 – Reliable and reputable third party logistic partners have been 

engaged to ensure the secure transportation of goods

 – The Group put in place action plans to effectively deal with 
the COVID-19 pandemic impact on business operations

Principal risk description
Adverse weather conditions, pandemics, travel disruption, 
natural disasters, terrorism, acts of war or other external 
events could adversely affect consumer discretionary spending 
or cause a disruption to the Group’s operations.

The inability of the Group to be able to operate stores or a 
significant reduction in available colleagues to operate the 
business, such as during the COVID-19 pandemic, would 
significantly impact the operations of the business.

The Group offers flexible delivery options (home delivery or 
click and collect in store) and its online operations rely on 
third party carriers and transportation providers. The Group’s 
shipments are subject to various risks, including labour strikes 
and adverse weather.

The Group may experience significant theft of products from 
its stores, distribution centres or during the transportation of 
goods. If a hold-up, burglary or other theft incident takes a 
violent turn, the Group may also suffer reputational damage 
and our customers may become less inclined to visit our stores.

Disruptions to, or failures in, the Group’s IT infrastructure and 
networks, or those of third parties, could disrupt the Group’s 
operations, especially during periods of increased reliance on 
these systems such as those experienced during the 
COVID-19 lockdowns. 

The Group relies on IT networks and systems, some of which 
are managed by third parties, to process, encrypt, transmit 
and store electronic information, and to manage or support a 
variety of business processes and activities, including sales, 
supply chain, merchandise distribution, customer invoicing and 
collection of payments.

110 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20216   DATA PROTECTION AND CYBER SECURITY 

Principal risk description
The increasing sophistication and frequency of cyber-attacks, 
coupled with data protection laws, highlight the escalating 
information security risk facing all businesses. 

As the Group operates in both the US and UK markets, the 
regulatory environment surrounding these areas is considered 
more complex.

Security breaches and failures in the Group’s IT infrastructure 
and networks, or those of third parties, could compromise 
sensitive and confidential information and affect the Group’s 
reputation.

Theft or loss of Company or customer data or potential 
damage to any systems from viruses, ransomware or other 
malware could result in fines and reputational damage to the 
business that could negatively impact on our sales.

Potential additional COVID-19 related security risks in relation 
to increased working from home arrangements, an increase in 
phishing campaigns, and increased reliance on third parties 
supporting critical support services.

7   REGULATORY AND COMPLIANCE 

Principal risk description
Fines, litigation, and reputational damage could arise if  
the Group fails to comply with legislative or regulatory 
requirements including, but not limited to, consumer law, 
health and safety, employment law, data protection,  
anti-bribery and corruption, competition law, anti-money 
laundering and supply chain regulations.

As the Group continues to expand in the US, there is a risk 
the business lacks the detailed knowledge of US laws and 
regulations resulting in a breach, significant fine and 
reputational impact.

There is a risk that the Group could fail to adequately look 
after the health and wellbeing of its colleagues and customers, 
especially considering the challenges faced by COVID-19, with 
potential breaches of health and safety laws and regulations.

S T R AT E G I C  P R I O R I T I E S

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

How we manage or mitigate the risk
 – Significant investment in systems development and security 

Change in risk 

programmes

 – Systems vulnerability and penetration testing is carried 

Links to strategy

out regularly

 – The Data Protection Committee meets at least six times 
a year to review related processes and emerging risks

 – GDPR policies, procedures and training in place 

 – Strict access rights are in place to limit access to data and 

reports to limited people

 – Regular communication with colleagues on the risk of “phishing” 

emails and alerts of identified examples

 – Security Information and Event Management (SEIM) tools are 

being introduced across the Group’s technology estate

 – VPN security controls have been enhanced in light of the 
increased requirement for use through working from 
home arrangements

 – Enhanced password security measures have been introduced 

to decrease the likelihood of a breach

How we manage or mitigate the risk
 – The Group actively monitors both regulatory developments 
in the UK and US and compliance with existing obligations

Change in risk 

  Expansion into  
new territories 

Links to strategy

 – Clear policies and procedures are in place, including, but not 
limited to, anti-bribery and corruption, whistleblowing, and 
data protection

 – Mandatory induction briefings and training for all staff on 

regulation and compliance

 – Experienced in-house legal team with external expertise sought 

as needed

 – The established culture and values foster open, honest 

communication

 – Operational activities have been amended, and continue to be 

updated, to comply with guidance provided by the Government 
to prioritise the safety of colleagues and customers

 – Regulatory compliance reviews form part of the rolling internal 

audit plan

111 

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P R I N C I PA L R I S K S A N D U N C E RTA I N T I E S C O N T I N U E D

8  ECONOMIC AND POLITICAL 

Principal risk description
The Group’s business is geographically concentrated in the 
UK and US. Any sustained stagnation or deterioration in the 
luxury watch or jewellery markets or decline in consumer 
spending in the UK or US could have a material adverse 
impact on the Group’s business.

The Group or its suppliers may not be able to anticipate, 
identify and respond to changing consumer preferences in a 
timely manner, and the Group may not manage its inventory 
in line with customer demand.

Ongoing legal, political and economic uncertainty in the UK, US 
and international markets could give rise to significant currency 
fluctuations, interest rate increases, adverse taxation 
arrangements or affect current trading and supply arrangements.

9  BR AND AND REPUTATIONAL DAMAGE 

Principal risk description
The Watches of Switzerland Group’s trading brands and its 
corporate brand are an important asset, and failure to protect 
the Group’s reputation and brand could lead to a loss of trust 
and confidence. This could result in a decline in the customer 
base, affect the ability to recruit and retain the best people, 
and damage our reputation with our suppliers.

How we manage or mitigate the risk
 – Regular monitoring of economic and political events

 – Focus on customer service to attract and retain customers

 – Detailed sales data is analysed to anticipate future trends and 

demand, taking into consideration the current economic 
environment

 – Through the expansion into the US, the Group is not wholly 
dependent on the economic or political environment in one 
single market

Change in risk 

Links to strategy

How we manage or mitigate the risk
 – The Group has a clear and open culture with a focus on trust 

Change in risk 
 No change 

and transparency

 – Training and monitoring of adherence by colleagues to Group 

Links to strategy

policies and procedures

 – Good customer experience is a key priority of the Group

 – The Group undertakes regular customer engagement to 

understand and adapt the product, offer and store environment

 – The use of bold, impactful, digital-led marketing, along with an 

in-depth knowledge of products, makes the Group an authority 
in the markets it serves

112 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
S T R AT E G I C  P R I O R I T I E S

Grow revenue, profit and  
Return on Capital Employed

Drive customer awareness and brand image

Enhance strong brand partnerships

Leverage best in class operations

Deliver exceptional customer service

Expand multi-channel leadership

How we manage or mitigate the risk
 – The Group’s debt position, available funding and cash flow 

Change in risk 
 No change 

projections are regularly monitored

 – Current lending facilities are in place until April 2023 and 

June 2024. On 18 June 2020, the covenant requirements on 
the UK facilities were amended to reflect a liquidity headroom 
requirement, rather than financial ratios, for the October 2020 
and April 2021 covenant tests

Links to strategy

10  FINANCIAL AND TREASURY

Principal risk description
The Group’s ability to meet its financial obligations and to 
support the operations and expansion of the business is 
dependent on having sufficient funding over the short, 
medium and long term. The Group is reliant on the availability 
of adequate financing from banks and capital markets to meet 
its liquidity needs. 

The Group’s level of indebtedness could adversely affect its 
ability to react to changes in the business and may limit the 
commercial and financial flexibility to operate the business.

The Group is exposed to foreign exchange risk and profits 
may be adversely impacted by unforeseen movements in 
foreign exchange rates.

Significantly reduced trading over an extended period, due 
to the COVID-19 pandemic, could impact the business’s ability 
to operate within committed credit facilities. This has been 
considered as part of the Group’s going concern assessment 
on page 114.

113 

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GOING CONCERN
The Directors consider that the Group has, at the time of approving the Group 
financial statements, adequate resources to remain in operation for the foreseeable 
future and have therefore continued to adopt the going concern basis in preparing 
the consolidated information.

At  the  balance  sheet  date,  the  Group  had  a  total  of  £197,494,000  in  available 
committed facilities, of which £120,000,000 was drawn down. Net debt at this date 
was  £43,924,000  with  liquidity  headroom  (defined  as  unrestricted  cash  plus 
undrawn available facilities) of £143,455,000. This funding matures in 2023/24. 

The key covenant tests attached to the Group’s facilities are a measure of net debt 
to EBITDA and the Fixed Charge Cover Ratio (FCCR) at each April and October. 
Net debt to EBITDA is defined as the ratio of total net debt at the reporting date 
to the last 12 months Adjusted EBITDA. This ratio must not exceed 3. The FCCR 
is the ratio of Adjusted EBITDA plus rent to the total finance charge and rent for 
the 12 months to the reporting date. This ratio must exceed 1.6. The covenant tests 
at October 2019 and April 2020 were fully met. On 18 June 2020, the covenant 
tests  of  the  Group’s  facilities  were  replaced  with  a  monthly  minimum  liquidity 
headroom  covenant  of  £20,000,000  for  the  period  of  June  2020  to  September 
2021.  The  Directors  sought  the  replacement  of  covenants  to  provide  further 
flexibility  to  deal  with  any  unexpected  circumstances  during  that  period.  The 
£20,000,000 minimum headroom covenant was satisfied for each month end from 
June 2020 to June 2021. The original waived covenant tests of net debt to EBITDA 
and the FCCR were also comfortably satisfied at October 2020 and April 2021.

In  assessing  whether  the  going  concern  basis  of  accounting  is  appropriate,  the 
Directors have reviewed various trading scenarios for the period to 31 October 
2022 from the date of this report. These included:

 – The budget approved by the Board in April 2021, which included the following key 

assumptions:
 – A continued strong luxury watch market in the UK and US
 – Anticipation of some localised disruption due to COVID-19 but assumes no 
further national-scale lockdowns in either the US or UK during the period
 – Lower levels of tourism in the US and UK and reduced travel impacting our 

airport stores

 – Sufficient luxury watch supply to support the revenue forecast

The budget aligns to the Guidance given on page 45. Under this budget, the Group 
has  significant  liquidity  and  comfortably  complies  with  all  covenant  tests  to 
31 October 2022.

 – Reverse stress-testing of this budget was performed to determine what level of 
reduced EBITDA and worst case cash outflows would result in a breach of the 
liquidity  or  covenant  tests.  The  likelihood  of  this  level  of  reduced  EBITDA  is 
considered remote.

 – Severe but plausible scenarios of:

 – 10% reduction in sales against the budget due to reduced consumer confidence 

and lower disposable income

 – A  repeat  of  the  FY21  COVID-19  impact  on  the  ability  of  stores  to  trade 

modelled without Government support

 – Under  these  scenarios  the  £20,000,000  liquidity  covenant,  the  net  debt  to 

EBITDA and the FCCR covenants would all be complied with.

 – Should  trading  be  worse  than  the  outlined  severe  but  plausible  scenarios,  the 

Group has the following mitigating actions within management’s control:
 – Review of marketing spend
 – Reduction in the level of stock purchases
 – Restructuring of the business with headcount and store operations savings
 – Redundancies and pay freeze
 – Reducing the level of planned capex and acquisition spend

As a result of the above analysis, including potential severe but plausible scenarios, 
the Board believes that the Group is able to adequately manage its financing and 
principal risks and that the Group will be able to operate within the level of its 
facilities and meet the required covenants for the period to October 2022. For this 
reason,  the  Board  considers  it  appropriate  for  the  Group  to  adopt  the  going 
concern basis in preparing the financial statements.

VIABILIT Y STATEMENT
In accordance with Provision 31 of the UK Corporate Governance Code 2018, the 
Directors  are  required  to  issue  a  Viability  Statement  declaring  whether  the 
Directors believe the Group is able to continue to operate and meet its liabilities 
over a period greater than 12 months, taking into account its current position and 
principal risks.

Assessment of prospects
The Directors have assessed the prospects of the Group by reference to its current 
financial  position,  its  recent  and  historical  financial  performance,  its  forecasts  for 
future  performance,  its  Business  Model  (page  58),  Our  Strategy  page  48  and  its 
principal risks and mitigating factors (pages 105 to 113). In addition, the Board regularly 
reviews the financial position of the Group, its liquidity and financial forecasts. 

The three-year plan was reviewed and endorsed by the Board in April 2021, which 
includes the following key assumptions:

 – A continued strong luxury watch market in the UK and US
 – Anticipation  of  some  localised  disruption  due  to  COVID-19  but  assumes  no 

further national-scale lockdowns in either the US or UK during the period

 – Lower  levels  of  tourism  in  the  US  and  UK  and  reduced  travel  impacting  our 

airport stores

 – Sufficient luxury watch supply to support the revenue forecast

The budget aligns to the Guidance given on page 45.

Assessment period
The Directors have assessed the prospects of the Group over a three-year period. 
In  determining  the  appropriate  assessment  period,  the  Board  considered  the 
uncertainty regarding the duration, extent and impact of the COVID-19 pandemic 
on the Group’s operations.

A three-year period is considered an appropriate timeframe to assess the Group’s 
prospects  and  is  consistent  with  the  Group’s  business  model,  strategic  planning 
period,  recently  introduced  management  incentive  schemes  and  medium  term 
financing considerations.

114 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021The scenarios assessed in relation to viability were:

 – Reverse stress-testing of this plan to determine what level of reduced EBITDA 
and  other  possible  cash  outflows  would  result  in  a  breach  of  the  lending 
requirements during the three-year period. This level of reduced EBITDA and 
other possible cash outflows is considered not to be plausible. 

 – Severe but plausible scenarios of a 10% reduction in sales against the budget due 
to reduced consumer confidence and lower disposable income or a repeat of the 
FY21  COVID-19  impact  on  the  ability  of  stores  to  trade  modelled  without 
Government support would still result in the £20,000,000 liquidity covenant, the 
net debt to EBITDA and the FCCR covenants all being complied with.

 – The loss of a key supplier to the business. This scenario would have a significant 
adverse impact on the Group but would not result in a covenant breach during 
the viability assessment period. Management consider that the strength of the 
current  supplier  relationship  combined  with  the  historic  store  investment  and 
revenue growth achieved means that this scenario is not plausible.

 – The  severe  impact  of  any  statutory  non-compliance  has  been  evaluated  and 

would not result in a breach of the facility covenants. 

Whilst the impact of COVID-19 on the business has been and will be material to 
the Group, the business’ long-term strategy for value creation in the UK and US 
remains unchanged. The advantages of the Group’s multi-channel operating model 
coupled with its scale and technological expertise should enable the business to 
outperform the market, take market share and capitalise on the material growth 
opportunities in the US.

Conclusion
Based upon this assessment of the sensitivity around the significant loss of revenue 
built into the scenarios tested, the Directors confirm that they have a reasonable 
expectation  that  the  Group  will  be  able  to  continue  in  operation  to  meet  its 
liabilities as they fall due over the three-year assessment period.

Current financing
At  the  balance  sheet  date,  the  Group  had  a  total  of  £197,494,000  in  available 
committed facilities, of which £120,000,000 was drawn down. Net debt at this date 
was  £43,924,000  with  liquidity  headroom  (defined  as  unrestricted  cash  plus 
undrawn available facilities) of £143,455,000. This funding matures in 2023/24. 

On 14 May 2020, the Group entered into a new £45,000,000 facility agreement as 
part of the UK Government Coronavirus Large Business Interruption Loan Scheme 
(CLBILS) which has a maturity of November 2021. This facility was repaid in full and 
cancelled during the period. 

The key covenant tests attached to the Group’s facilities are a measure of net debt 
to  EBITDA  and  the  FCCR  at  each  April  and  October.  Net  debt  to  EBITDA  is 
defined as the ratio of total net debt at the reporting date to the last 12 months 
Adjusted EBITDA. This ratio must not exceed 3. The FCCR is the ratio of Adjusted 
EBITDA plus rent to the total finance charge and rent for the 12 months to the 
reporting date. This ratio must exceed 1.6. The covenant tests at October 2019 and 
April  2020  were  fully  met.  On  18  June  2020,  the  covenant  tests  of  the  Group’s 
facilities were replaced with a monthly minimum liquidity headroom covenant of 
£20,000,000 for the period of June 2020 to September 2021. The Directors sought 
the  replacement  of  covenants  to  provide  further  flexibility  to  deal  with  any 
unexpected  circumstances  during  that  period.  The  £20,000,000  minimum 
headroom covenant was satisfied for each month end from June 2020 to June 2021. 
The original waived covenant tests of net debt to EBITDA and the FCCR were also 
comfortably satisfied at October 2020 and April 2021.

During the three-year viability period the lending obligations are as follows:

 – Comply with a month end minimum liquidity test of £20.0m to September 2021
 – Comply with the Debt to EBITDA and FCCR ratio at six monthly intervals from 

October 2021

 – Extending or refinancing the US ABL in April 2023 and other facilities in June 2024

Assessment of viability
The strategic planning process reviewed by the Board is over a three-year period, 
with the Board acknowledging that there is uncertainty around those plans as a 
result of COVID-19. During the normal cycle of strategic planning the budget and 
three-year plans are approved by the Board in February each year.

In making the viability statement, the Board carried out a robust assessment of the 
principal risks and uncertainties facing Group as described on pages 105 to 113. The 
key risks identified that would have a material impact on the long-term viability of 
the Group were the impact of COVID-19 (including suppressed customer demand 
and  further  lockdowns),  the  loss  of  a  key  supplier  and  the  impact  of  a  potential 
penalty for statutory breaches.

The  impact  of  COVID-19  on  the  global  economy,  impact  on  competitors  and 
customer behaviours or potential business interruption through further lockdowns 
are all uncertain. As a result, multiple models were reviewed by the Board to take 
into account the potential various impacts of COVID-19.

APPROVAL OF STR ATEGIC REPORT
Approved by the Board and signed on its behalf:

BRIAN DUFFY 
CHIEF EXECUTIVE OFFICER
7 July 2021

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021GOVERNANCE
REPORT

Corporate Governance Introduction — 119
Corporate Governance Statement — 121
Board of Directors — 128
Directors’ Report — 130
Nomination Committee Report — 134
Audit Committee Report — 136
Remuneration Committee Report — 141
Directors’ Remuneration Report — 146
Annual Report on Remuneration— 157

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C O R P O R AT E  G OV E R N A N C E  I N T RO D U C T I O N

Welcome to this Corporate Governance report for the year 
ended 2 May 2021 and my first as Chair. 

The  Board  is  fully  committed  to  underpinning  all  of  the  Group’s 
activities with the highest standards of corporate governance. 

The COVID-19 pandemic presented us with a number of challenges. 
The  Board  and  colleagues  across  the  Group  have  responded 
extremely well to these challenges and this is evidenced by our results. 

The pandemic has given us an opportunity to test our governance 
framework  in  an  extremely  unconventional  environment  and  we 
are  pleased  to  report  that  this  framework  has  proven  to  be 
extremely robust. 

The  Board  has  proven  to  be  effective  in  this  environment  and 
continues to work together to promote the long term sustainable 
success of the Company with a clear focus on generating value for all 
its stakeholders.

UK CORPOR ATE GOVERNANCE CODE 2018 
The Watches of Switzerland Group PLC (the “Company”) endorses 
the Corporate Governance Code 2018 (the “Code”) and the related 
FRC guidance on Board Effectiveness. We continue to monitor and 
review  our  governance  arrangements  and  I  can  confirm  that 
throughout the year ending 2 May 2021, the Company complied with 
all of the principles and provisions set out in the Code.

All  Directors  and  Senior  Management  are  aware  of  their  duties 
and responsibilities under the Companies Act 2006, the Code, the 
FCA’s  Disclosure  and  Transparency  Rules  (DTR)  and  the  Listing 
Rules (LR). 

This  Corporate  Governance  report  discusses  the  framework  for 
controlling and managing the Group in further detail. The Company 
has  established  procedures  in  place  which  provide  a  basis  for  the 
Board  to  make  proper  judgements  on  an  ongoing  basis  as  to  the 
financial position and prospects of the Group.

E N V I RO N M E N T, S O C I A L A N D G OV E R N A N C E FAC TO R S 
Culture 
The strength of the Company culture has been evident throughout 
the last year as the whole workforce has come together and displayed 
integrity,  commitment  and  resilience.  The  Board  is  satisfied  that 
policies, practices and behaviours across the Group are in line with 
the Company’s purpose, values and strategy. 

Board changes and succession planning 
There  have  been  changes  to  the  Board  since  last  year’s  AGM. 
I  succeeded  Dennis  Millard  as  Chair  on  1  November  2020.  We 
would like to thank him for his invaluable counsel and advice while 
the Company transitioned from private to public ownership. Fabrice 
Nottin  (the  Apollo  Nominated  Director)  stepped  down  from  the 
Board on 16 December 2020 and Michele Raba (the Apollo Board 
Observer)  stepped  down  on  the  same  date.  For  more  on  Board 
succession, see the Nomination Committee report on page 134. 

Diversity and inclusion
We recognise the benefit of a board which represents its stakeholders 
and also represents a diversity of gender, ethnicity, cognitive strengths 
and socio-economic, educational and professional backgrounds. For 
more information on the background of our Board members, please 
see their biographies on pages 128 to 129.

UK CORPOR ATE GOVERNANCE CODE 2018

1 
BOARD LEADERSHIP  
& COMPANY PURPOSE 

2 
DIVISION OF 
RESPONSIBILITIES 

3 
COMPOSITION, 
SUCCESSION & 
EVALUATION

4 
AUDIT, RISK & INTERNAL 
CONTROL 

5 
REMUNER ATION 

»  

READ MORE PAGE 123

»  

READ MORE PAGE 126

»  

READ MORE PAGE 126

»  

READ MORE PAGE 127

»  

READ MORE PAGE 127

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C O R P O R AT E G OV E R N A N C E R E P O RT  C O N T I N U E D

We recognise the importance of both the Hampton-Alexander Review for gender 
and  the  Parker  Review  for  ethnicity  and  are  pleased  that  the  Board  meets  the 
gender targets set by the Hampton-Alexander Review for Board balance. In terms 
of our ethnicity at Board level, our succession planning and future recruitment will 
take into account ethnicity. The Board reviewed and approved an updated Diversity 
Policy shortly after year end. For more details on this see page 135 and the colleague 
gender statistics table as at 2 May 2021 on page 88.

Board engagement with stakeholders 
One of our strengths undeniably lies with our communication with our colleagues 
and  we  report  on  this  in  the  Strategic  report.  The  Board  has  been  kept  fully 
informed of the implementation of changes to the normal ways of working. We are 
also proud of the relationship that we have with all our stakeholders. 

Our formal statement in relation to Section 172(1) of the Companies Act 2006 
appears on page 74 and Board activity throughout the year is shown on page 124.

REMUNER ATION 
The Group’s Remuneration Policy (the “Policy”) was approved at the 2019 AGM 
and the current Policy will remain in place until the 2022 AGM. Full details on the 
work of the Remuneration Committee can be found in the Directors’ Remuneration 
Report which begins on page 146.

ANNUAL GENER AL MEETING
The 2021 AGM is scheduled to take place on 2 September 2021, commencing at 
2pm and will be held at 36 North Row, London W1K 6DH. Full details including the 
resolutions to be proposed to our shareholders can be found in the Notice of AGM 
which will be sent to shareholders and made available on our corporate website. 
The  outcome  of  the  resolutions  put  to  the  AGM,  including  poll  results  detailing 
votes for, against and withheld, will be published via the regulatory news service and 
on the Company’s website thewosgroupplc.com once the AGM has concluded.

FOCUS FOR 2022
During the course of the 2022 financial year, the Board’s focus will continue to be 
enhancement of the organisation for the benefit of all stakeholders with a focus on 
developments arising on the governance landscape.

IAN CARTER 
CHAIR
7 July 2021

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021CORPOR ATE GOVERNANCE 
STATEMENT

CORPORATE GOVERNANCE 
STATEMENT 2021
This Corporate Governance Statement explains 
key features of the Group’s governance structure 
and how the Group measures itself against the 
standards  set  out 
in  the  UK  Corporate 
Governance  Code  2018  (the  “Code”),  as 
required  by  the  Listing  Rules  of  the  Financial 
Conduct  Authority,  the  accepted  standard  of 
good governance practice in the UK. A copy of 
the  Code  can  be  found  on  the  Financial 
Reporting Council’s website at www.frc.org.uk. 

We believe that good governance provides the 
framework  for  stronger  value  creation  and 
lower  risk  for  shareholders.  It  is  the  Board’s 
responsibility to instil and maintain a culture of 
transparency 
openness, 
throughout  the  business,  through  our  actions 
and conduct, policies and communications. 

integrity 

and 

We apply corporate governance guidelines in a 
way  that  is  relevant  and  meaningful  to  our 
business  and  consistent  with  our  culture  and 
values.  If  we  decide  that  the  interests  of  the 
Company  and  its  shareholders  can  be  better 
served by doing things in a different way, we will 
explain the reasons why.

Statutory information
The Group has chosen to provide certain disclosures and information in relation to the Corporate Governance 
Statement as required by DTR7.2 elsewhere in this Annual Report and Accounts. These are cross referenced in 
the table below:

Statutory information 

Internal control and risk management

Securities carrying special rights with regard to the 
control of the Company

Restrictions on voting rights

Appointment and replacement of Directors and 
amendments to the Company’s Articles

Powers of the Company’s Directors relating to 
transactions in own shares

Values and culture

Section of report

Risk management

Directors’ report

Directors’ report

Directors’ report

Directors’ report

People, Culture, Community 
and Environment

Page 

102

132

132

131

132

84

UK CORPOR ATE GOVERNANCE CODE 2018 COMPLIANCE 
The Company’s obligation is to state whether it has complied with the relevant provisions of the Code, or to 
explain why it has not done so (up to the date of this Annual Report and Accounts). The Company has applied 
the principles and complied with the provisions of the Code.

BOARD APPROVAL FOR THE CORPOR ATE GOVERNANCE STATEMENT 2021
This Corporate Governance Statement is approved by the Board and signed on behalf of the Board by the Chair 
and by the Company Secretary.

IAN CARTER  
CHAIR 

LAURA BATTLEY
COMPANY SECRETARY 

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C O R P O R AT E G OV E R N A N C E R E P O RT  C O N T I N U E D

BOARD LEADERSHIP STRUCTURE

The following diagram shows the role of the Board and its Committees as well as Senior Management.

BOARD OF DIRECTORS
The Board is collectively responsible for the long term success of the Company and the Group. The business of the Group is managed by the Board who 
may exercise all the powers of the Company. The Board delegates certain matters to the Board Committees, and delegates the detailed implementation 
of matters approved by the Board and the day-to-day operational aspects of the business to the Executive Directors and the Trading Board. There is a 
schedule of matters specifically reserved to the Board which is reviewed and approved annually by the Board.

NOMINATION COMMITTEE
Undertakes the annual review of succession 
planning and ensures that the membership and 
composition of the Board, including the 
combination of skills, remains appropriate.

AUDIT COMMITTEE
Reviews and reports to the Board on the Group’s 
financial reporting, internal control and risk 
management systems and the independence and 
effectiveness of the External Auditor.

REMUNER ATION COMMITTEE
Determines the policy for remuneration, 
bonuses, long term incentive arrangements, 
contract terms and other benefits in respect of 
the Executive Directors, the Chair, the Company 
Secretary and Senior Management. Reviews 
workforce remuneration and related policies.

CHIEF EXECUTIVE OFFICER
 – Leads the Executive Directors and the Trading Board 
 – Represents management on the Board along with the  

Chief Financial Officer

TR ADING BOARD
 – Day-to-day management of the Group’s operations
 – Executes the strategy once agreed by the Board

KEY ROLES

The Board has adopted written statements setting out the respective responsibilities of the Chair and the CEO, which are available on the corporate website. 

The Board biographies are included on pages 128 to 129. A summary of the responsibilities of the Directors and key roles of the Board are set out below: 

CHAIR
 – Leadership of the Board 
 – Effective governance of the Board
 – Sets the Board agenda
 – Ensures the Board receives sufficient, pertinent, timely and clear 

information

 – Ensures each Non-Executive Director makes an effective contribution 

CHIEF EXECUTIVE OFFICER
 – Management of the day-to-day operations of the Group
 – Develops the Group’s strategic objectives for approval by the Board
 – Delivers the strategic and financial objectives in line with the 

approved strategy

 – Leads the Trading Board and Senior Management
 – Ensures effective and ongoing communication with shareholders

to the Board

NON-EXECUTIVE DIRECTORS 
 – Provide constructive contribution and challenge to the development 

SENIOR INDEPENDENT DIRECTOR 
 – Acts as a “sounding board” for the Chair
 – Leads the Non-Executive Directors in their annual assessment of the 

of the strategy

Chair’s performance

 – Monitor the operational and financial performance of Senior 

 – Available to shareholders if they have concerns which the normal channels 

Management 

 – Monitor the integrity of the financial information, financial controls 

and systems of risk management

DESIGNATED NON-EXECUTIVE DIRECTOR FOR WORKFORCE 
ENGAGEMENT 
 – Gauges the views of the workforce and identifies any areas of concern
 – Ensures the views and concerns of the workforce are taken into account 
by the Board, particularly when they are making decisions that could 
affect the workforce

 – Ensures the Board takes appropriate steps to evaluate the impact of 
proposals and developments on the workforce and considers what 
steps should be taken to mitigate any adverse impact

through the Chair, CEO or other Directors have failed to resolve.

 – During this financial year, the Senior Independent Director acted as Interim 
Chair during the period after Dennis Millard stepped down from the Board 
until Ian Carter joined the Board. The Senior Independent Director led the 
search for a new Chair

CHIEF FINANCIAL OFFICER
 – Works with the CEO to develop and implement the Group’s strategic 

objectives

 – Delivers the financial performance of the Group
 – Ensures the Group remains appropriately funded to pursue its strategic 

objectives

 – Ensures proper financial controls and risk management of the Group 

and compliance with associated regulation

 – Ensures effective and ongoing communication with shareholders

COMPANY SECRETARY
 – Supports the Board and its Committees with their responsibilities
 – Advises on regulatory compliance and corporate governance
 – Ensures compliance with the Board’s procedures and with applicable 

rules and regulations

 – Acts as secretary to the Board and all Committees
 – Communicates with shareholders and organises the AGM

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021STAKEHOLDER ENGAGEMENT 
The s172(1) Companies Act 2006 Statement has been updated to include further 
details on how the Directors have had regard to the need to foster the Company’s 
business  relationships  and  includes  a  Statement  of  Engagement  with  Employees 
(both to be read in conjunction with the Stakeholder pages in the Strategic report).

We understand that our business can only grow and prosper responsibly over the 
long term if we understand and respect the views and needs of our stakeholders 
including customers, colleagues and the communities in which we operate, as well as 
our suppliers and the shareholders to whom we are accountable. Knowing who our 
stakeholders are and what interests them equips us to manage their expectations 
and  deliver  upon  their  requirements  particularly  in  these  uncertain  times.  We 
ensure  effective  communication  with  all  stakeholder  groups  by  identifying  key 
personnel who manage the relationships with them. 

The Group’s s172(1) Statement is part of the Strategic Report and can be found on 
page 74. Page 124 describes the Board’s activities which took place during the year. 
Board decisions directly affect its stakeholders and tie in with the Group’s strategic 
priorities. At all times, the Board considers the likely consequences of any decision in 
the long term. 

BOARD LEADERSHIP & COMPANY PURPOSE 

THE ROLE OF THE BOARD 
The  Board  provides  leadership  to  the  Group  and  is  collectively  responsible  for 
promoting its long term success and for delivering sustainable value to all stakeholders. 

The  Board  ensures  that  there  is  a  sound  system  of  internal  control  and  risk 
management in place (including financial, operational and compliance controls) and 
ensures the overall effectiveness and maintenance of those systems. 

During the year, in addition to scheduled meetings, the Board met frequently on an 
ad hoc basis, in response to the COVID-19 pandemic, to discuss the trading initiatives 
that the Group was pursuing and received regular updates on the communication 
with colleagues.

The  Board  is  supported  by  a  number  of  Committees,  to  which  it  has  delegated 
certain powers. The role of these Committees is summarised in the following pages, 
and their membership, responsibilities and activities during the year are detailed on 
pages 134 to 159. 

Some decisions are sufficiently material that they can only be made by the Board as 
a whole. The schedule of matters reserved for the Board, and the Committees’ 
Terms of Reference, explain which matters are delegated and which are retained 
for Board approval, and these documents can be found on our corporate website 
at thewosgroupplc.com. The schedule of matters reserved for the Board and the 
Terms of Reference are reviewed annually, updated as appropriate and approved 
by the Board. 

The Board has received updates on its duties under the Companies Act 2006 and 
in  particular  is  equipped  to  consider  s172(1)  of  the  Companies  Act  2006  when 
decision making for the Group. 

Group policies and processes have been drafted with these duties in mind and to 
ensure that there is a culture of stakeholder engagement within the Group. 

The Company Secretary ensures that as the Board makes decisions, the impact on 
any of the stakeholder groups is considered. 

The Company’s Purpose can be found on page 02.

BOARD AND COMMITTEE ATTENDANCE
The table below indicates the number of Board and Committee meetings during the financial year.

Director 

Ian Carter1

Brian Duffy

Anders Romberg

Tea Colaianni

Rosa Monckton

Robert Moorhead
Dennis Millard2
Fabrice Nottin3

Board

Audit

Remuneration

Nomination

Held

Attended

Held

Attended

Held

Attended

Held

Attended

7

14

14

14

14

14

7

9

7

14

14

14

14

14

7

9

n/a

n/a

n/a

5

5

5

n/a

n/a

n/a

n/a

n/a

5

5

5

n/a

n/a

1

n/a

n/a

4

4

4

2

n/a

1

n/a

n/a

4

4

3

2

n/a

0

n/a

n/a

4

4

4

3

4

0

n/a

n/a

4

4

4

3

4

1  Ian Carter was appointed as Chair of the Board on 1 November 2020. 
2  Dennis Millard stepped down from the Board on 14 October 2020. 
3  Fabrice Nottin stepped down from the Board on 16 December 2020. 

During the period, the Non-Executive Directors held one meeting without the Executive Directors present. 

During the period, there were eight ad hoc meetings in addition to the six scheduled meetings. These meetings were required principally because of the COVID-19 pandemic. 

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KEY ACTIVITIES OF THE BOARD
In  making  its  decisions  throughout  the  year,  the  Board  considers  the  views  and 
interests of its stakeholders as well as the need to promote the long term success 
of  the  Company.  Key  stakeholder  groups  are  highlighted  on  page  74  and  the 
Group’s strategic objectives are set out on page 48.

Board Activity 

Risk
Reviewed and approved the risk management framework 

Reviewed and approved the principal risks and uncertainties including changes to the 
risks and their link to strategy and reviewed the emerging risks 

Board Activity 

Strategy
The Board received operational reports at every scheduled meeting which reported 
through implementation of various aspects of the strategy and progress on initiatives. 

Governance
Received reports from the Board Committees 

Approved the notice of the 2020 AGM

During the year these reports covered: 

Brand relationships and initiatives

Developments in the multi-channel business

Clienteling 

New store openings

Store refurbishments

Implementation of the mono-brand strategy

Acquisition prospects and opportunities

Approach to international expansion

Reviewed the Terms of Reference of the Board Committees 

Reviewed and updated the schedule of matters reserved to the Board

Discussed the results of the Board evaluation

Approved the Modern Slavery Statement

Approved the appointment of Ian Carter as Chair of the Board following a 
recommendation from the Nomination Committee 

Approved updates to the Whistleblowing Policy

Reviewed and discussed a report on diversity 

Received a report from Rosa Monckton, the Designated NED, on the employee 
listening forum

The Board received regular updates on colleague engagement 

Appointed Laura Battley as Company Secretary

The Board approved various capex projects 

The Board reviewed the store re-opening plans 

The Board approved donations to food banks

The Board reviewed the results of a customer experience survey and the 
Net Promoter Score data

The Board received a “deep dive” analysis of one of the brand relationships 

The Board received investor relation (IR) updates and a formal presentation on 
IR strategy 

In addition to routine Board business the Board set aside a significant portion of time 
in February 2021 to hold a strategy session which gave the Directors the 
opportunity to focus solely on strategic matters. 

Financial performance
The Board received a report from the CFO at each meeting. 

During the year the Board:

Approved FY20 results

Approved Annual Report and Accounts 2020

Approved the FY21 Q1 trading update

Approved the FY21 half year results 

Approved the FY21 Q3 trading update 

Approved the FY21 budget

Approved the long range plan

Approved the going concern and viability statements 

Approved the £45m CLBILS facility and its subsequent repayment and cancellation 

Approved the FY22 budget 

Discussed and approved the return to the UK Government of the CJRS income received 
in the year 

S H A R E H O L D E R S A N D AC TI N G FA I R LY B E T W E E N M E M B E R S 
We  welcome  the  opportunity  to  engage  with  our  shareholders.  The  Chair  has 
overall responsibility for ensuring that the Company has appropriate channels of 
communication with all of its shareholders and is supported in this by the Executive 
Directors,  the  Director  of  Investor  Relations  and  Corporate  Affairs,  the  Senior 
Independent Director and the Company Secretary. 

We  are  in  frequent  contact  with  investors  through  a  scheduled  programme  of 
communications and engagements as demonstrated in the table below and these 
were  further  enhanced  by  the  appointment  of  press  relations  agency  Headland 
Consultancy in February 2020 who oversee our financial PR matters.

During the year, IR reports were introduced within each set of Board papers giving 
the Board greater visibility of the investor relations programme. 

The Board organises and directs the Group’s affairs in a way that it believes will help 
the Group succeed for the benefit of its members as a whole, whilst having regard 
to its stakeholders generally. The Group seeks to ensure that it acts fairly between 
all members and considers all types of investors (including our institutional investors 
and private shareholders) when making decisions that impact them.

The Group ensures that it communicates the information that its investors require, 
using: traditional methods such as the Annual Report and Accounts; RNS newswires 
and corporate press releases; in person meetings; and, (during the pandemic) by 
virtual  means.  During  the  year,  virtual  engagement  included  investor  meetings 
attended by the Chair, CEO, CFO and the Director of IR. Communication with 
investors is fed back to the Board.

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021The Board also receives feedback from the Company’s corporate brokers, and the 
CEO and CFO on the views of major shareholders. During the period, the Senior 
Independent  Director  and  the  Company  Secretary  met  with  one  investor  to 
discuss Board succession.

During the year, Apollo Management VII LP (“Apollo”) was a major shareholder. 
Following the IPO, Apollo owned 59.2% of the Company’s shares. This reduced to 
55.8% shortly after the listing following the exercise of the over-allotment option. 
Between 15 January 2020 and 15 February 2021, Apollo notified the Company of 
various reductions in its interest with the final notification received on 15 February 
2021, when Apollo’s holding reduced to 0.9%, at which point the holding fell below 
the notifiable threshold. Page 133 of the Directors’ report contains the full history 
of the reduction in that interest, along with a summary of the relationship agreement 
that was in place with Apollo. 

Material communication with shareholders 
Key disclosures made: 

Date 

April 2021

March 2021

Event/communication 

Director/PDMR 
shareholdings

Director/PDMR 
shareholdings

Shareholder 
group

Location 

Available to all

RNS

Available to all

RNS

February 2021

Q3 FY21 trading update  Available to all  RNS & conference 

call

December 2020 Directorate change

Available to all

RNS

H1 FY21 results 

Available to all  RNS, presentation 

& virtual meeting

November 2020

Investor conferences

Available to all

Virtual

Appointment of 
corporate broker

Available to all

RNS

October 2020

AGM

Closed meeting Virtual

Result of AGM

Available to all  RNS

Appointment of Chair

Available to all

RNS

Q2 FY21 trading update

Available to all

RNS & conference 
call

Director/PDMR 
shareholding

Available to all

RNS

September 2020 Annual Report and 

Available to all  RNS & hard copy 

Accounts 2020

Director/PDMR 
shareholding

Results of placing

Directorate change

FY20 results and Q1 
FY21 trading update

FY20 trading and 
financing update

Available to all

RNS

Available to all

Available to all

Available to all

RNS

RNS

RNS, presentation 
& virtual meeting

Available to all  RNS, presentation 

& conference call

August 2020

May 2020

INFORMATION AND SUPPORT
Full and timely access to all relevant information is given to the Board in advance of 
meetings. For Board meetings, this consists of a formal agenda, minutes of previous 
meetings  and  a  comprehensive  set  of  papers  including  regular  operational  and 
financial reports. 

All Directors have the right to have their opposition to, or concerns over, any Board 
decision  noted  in  the  minutes.  Directors  are  entitled  to  take  independent 
professional advice at the Company’s expense in the furtherance of their duties, 
where considered necessary. 

All Directors have access to the advice and services of the Company Secretary. 

WORKFORCE POLICIES 
The Board takes responsibility for all workforce policies. During the year, the Board 
or one of its Committees approved updates to the following workforce policies: 

 – Anti-Bribery and Corruption

 – Whistleblowing 

ANTI-BRIBERY AND CORRUPTION
The  Group’s  Anti-Bribery  and  Corruption  Policy  was  reviewed  by  the  Audit 
Committee and updated by the Board during the year. This policy reinforces that 
the Board is committed to conducting the Group’s business affairs so as to ensure 
that  it  does  not  engage  in  or  facilitate  any  form  of  corruption.  The  aim  of  the 
standard  is  to  ensure  compliance  with  applicable  anti-bribery  and  corruption 
legislation and regulation and to see that employees act responsibly and ethically at 
all times when conducting business. The Board has overall responsibility for this 
policy.  The  Group’s  Company  Secretary  and  General  Counsel  has  day-to-day 
responsibility for the policy and will report to the Chair of the Audit Committee 
and to the Board as required.

The  Group  updated  the  Anti-Bribery  and  Corruption  online  training  module 
during the year which was rolled out across the workforce.

WHISTLEBLOWING 
It is important for the business to have an open and transparent work culture. We 
aim to conduct our business with the highest standards of honesty and integrity 
every  day.  The  Board  has  overall  responsibility  for  this  policy  and  the  Head  of 
Internal Audit has day-to-day operational responsibility. Procedures are in place to 
ensure that the Audit Committee Chair receives a summary of all whistleblowing 
reports for communication to the Board.

During  the  year,  the  Board  reviewed  the  Group’s  Whistleblowing  Policy  and 
associated  procedures  and,  after  doing  so,  agreed  to  enhance  them.  Whilst 
employees are encouraged to report any concerns or complaints, without fear of 
recrimination, to their line manger in the first instance or to the Executive Director, 
HR,  the  Board  acknowledge  there  may  be  circumstances  where  such  reporting 
lines may not be suitable or may discourage employees from speaking out.

We have therefore engaged Safecall, an independent third party, who provide a 
facility where all colleagues can raise their concerns confidentially, with the option 
of maintaining anonymity. The Whistleblowing Policy was revised and relaunched 
throughout  the  Group  along  with  mandatory  training  in  the  form  of  an  online 
training module to complement the introduction of Safecall.

Further information can be found in the Strategic Report on page 89.

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DIVISION OF RESPONSIBILITIES 

COMPOSITION, SUCCESSION & EVALUATION 

INDEPENDENCE AND CONFLICTS OF INTEREST
The Code recommends that at least half of the Board, excluding the Chair, should 
comprise Non-Executive Directors determined by the Board to be independent. 
Excluding the Chair, the Board consists of five members, of which three members 
are  determined  by  the  Board  to  be  Independent  Non-Executive  Directors. 
Similarly, the composition of the Audit Committee, Nomination Committee and 
Remuneration Committee comply in all respects with the independence provisions 
of the Code.

During  the  year,  Fabrice  Nottin  served  as  Apollo’s  designated  Representative 
Director in accordance with the terms of Apollo’s Relationship Agreement with the 
Company. He stepped down from the Board on 16 December 2020. 

Each of the Directors has a statutory duty under the Companies Act 2006 to avoid 
conflicts of interest with the Company and to disclose the nature and extent of any 
such interest to the Board. Under the Articles, the Board may authorise any matter 
which would otherwise involve a Director breaching this duty to avoid conflicts of 
interest and may attach to any such authorisation such conditions and/or restrictions 
on participation at relevant Board meetings. Under the terms of the Relationship 
Agreement,  the  Apollo  Representative  Director  could  not,  unless  the  Board 
(excluding  the  Apollo  Representative  Director)  consented  or  agreed  otherwise, 
vote or participate in any meeting of the Board that related to any matter between 
the Group and Apollo which constituted a conflict. The Chair, acting reasonably, 
had the power to determine whether a matter was a conflict matter. 

EXTERNAL DIRECTORSHIPS 
Any  external  appointments  or  other  significant  commitments  of  the  Directors 
require the prior approval of the Board.

The  Board  is  comfortable  that  external  appointments  of  the  Chair  and  the  
Non-Executive Directors do not impact on the time that any Director devotes to 
the Company.

INFORMATION PROVIDED TO THE BOARD 
During the period, there continued to be a good flow of information to the Board 
outside of Board meetings with regular updates on trading, cash flows, financing 
and COVID-19 issues including colleague engagement. The Board members receive 
weekly  financial  information  comprising  sales  analysis.  Alongside  this  reporting 
there is regular ongoing dialogue with the Non-Executive Directors. In response to 
the  COVID-19  pandemic,  there  were  eight  ad  hoc  Board  meetings  during  the 
financial year as well as the six scheduled Board meetings. 

All papers and agendas were circulated in advance of scheduled meetings. As well 
as conducting the business of the meeting, at each meeting there is a review of the 
minutes of the prior meeting, discussion of any matters arising and a briefing on any 
action points that arose from the last meeting. 

TR AINING AND INDUCTION 
The  Directors  have  all  received  briefings  on  their  duties  and  responsibilities  as 
directors of a publicly quoted company. During the year and as part of the Board 
evaluation  process,  the  Company  Secretary  continued  to  monitor  the  training 
requirements of each Director. Technical briefings are provided in response to any 
training requirements.

The  Chair  received  a  full  and  extensive  induction  which  included  meetings  with 
Senior Management, advisers and external stakeholders. 

COMPOSITION 
In the period leading up to the IPO, the Group went through a process of identifying 
and  recruiting  the  Chair  and  the  Non-Executive  Directors  and  this  process 
concentrated  on  diversity,  independence  and  ensuring  a  combination  of  skills, 
including industry experience and relevant experience to complement the existing 
Executive Directors. Since that time, there have been two changes to the Board. 
During the year, Dennis Millard stood down from the Chair and was replaced by Ian 
Carter. In addition, the Apollo Representative Director, Fabrice Nottin, stood down 
as Apollo was actively reducing its shareholding in the Company. For more details 
on the recruitment of Ian Carter, see page 135, and for his biography see page 128. 

DIVERSIT Y AND INCLUSION 
We are committed to a Board comprising Directors from different backgrounds, 
with diverse and relevant experience, perspectives, skills and knowledge. We believe 
that  the  Board  can  only  adequately  represent  all  of  its  stakeholder  groups  in  the 
boardroom if collectively it has the skills, experience and background to reflect them. 

We  believe  that  diversity  contributes  towards  a  high  performing  and  effective 
Board, and this is considered in all recruitment and succession planning discussions. 
We  fully  support  the  aims,  objectives  and  recommendations  outlined  in  the 
Hampton-Alexander  Review  and  the  Parker  Review  and  are  aware  of  the 
recommendation to increase female representation and the ethnicity both at Board 
level and in senior positions throughout the Group.

We were pleased that at the year end, the Company met the target set by the 
Hampton-Alexander Review by having a female representation of 33.3% on the 
Board and a female representation of 38.1% within the Executive Team and their 
direct reports. Colleague gender statistics as at 2 May 2021 can be found on page 
88. The Board is aware of the Parker Review’s recommendations for ethnicity and 
aims to ensure that there is at least one director of colour on the Board by no later 
than 2024. 

Shortly  after  the  FY21  year  end  the  Board  reviewed  and  approved  an  updated 
Diversity Policy which is available on our Company website.

All Board appointments are based on merit, and candidates are considered against 
objective criteria and with due regard for the benefits of diversity on the Board. As 
well as experience and track record, Board appointments will be made taking due 
account of other criteria, such as curiosity, insights, engagement, cultural contribution, 
personal  identity,  and  the  differentiation  that  they  could  bring  to  the  collective 
make-up of the Board. 

SUCCESSION PL ANNING 
As  noted  in  the  report  of  the  Nomination  Committee,  Board  and  Senior 
Management succession is a continued area of focus. 

INTERNAL BOARD EVALUATION
Towards the end of FY21, the Company Secretary, under the supervision of the 
Chair, created an evaluation questionnaire covering the Board and its Committees 
which  also  included  sections  for  free  flow  comments.  This  was  circulated  to  all 
Board members and the feedback was collated privately by the Company Secretary. 
This was discussed with the Chair and then fed back to the Board. 

The evaluation concluded that the Board and its Committees are effective and well 
chaired and that they operate efficiently and with good engagement. Going forward, 
the  Board  wishes  to  spend  more  time  at  meetings  on  strategy  and  longer  term 
objectives  of  the  Group  and  this  will  be  planned  into  future  Board  agendas. 

126 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021RISK MANAGEMENT AND INTERNAL CONTROL

The Board is collectively responsible for determining the nature and extent of the 
principal risks it is willing to take in achieving its strategic objectives. The processes 
in place for assessment, management and monitoring of risks are described in the 
Risk Management section on page 102 to 104.

The  Board  acknowledges  its  responsibility  for  establishing  and  maintaining  the 
Group’s system of risk management and internal controls and it receives regular 
reports from management identifying, evaluating and managing the risks within the 
business.  The  system  of  internal  controls  is  designed  to  manage,  rather  than 
eliminate,  the  risk  of  failure  to  achieve  business  objectives  and  can  provide  only 
reasonable, and not absolute, assurance against material misstatement or loss. 

The  Board,  assisted  by  the  Audit  Committee,  has  carried  out  a  review  of  the 
effectiveness of the system of risk management and internal controls during the 
year  ending  2  May  2021  and  for  the  period  up  to  the  date  of  approval  of  the 
Consolidated Financial Statements contained in the Annual Report and Accounts. 
The Board confirms that no significant weaknesses or failings were identified as a 
result of the review of effectiveness.

REMUNER ATION

The  Remuneration  Committee  is  chaired  by  Tea  Colaianni  and  is  made  up  of 
Independent Non-Executive Directors and the Chair. Prior to her appointment as 
Chair  of  the  Committee,  Tea  had  served  on  a  Remuneration  Committee  for  a 
significant period of time and much longer than the requisite 12 months. 

The Committee has defined Terms of Reference which include assisting the Board 
in discharging its responsibilities with respect to: 

 – Determining  the  policy  for  Executive  Director  remuneration  and  setting 
remuneration  for  the  Company  Chair,  Executive  Directors  and  Senior 
Management

 – Reviewing workforce remuneration and related policies

Refer to page 141 for further details on the work of the Remuneration Committee.

Over the next 12 months, the balance of skills across the Board and its Committees 
will be reviewed and the Nomination Committee will take the lead on this. Good 
progress has been made in the period since the IPO in the development of the risk 
framework.  As  a  result  of  the  review  it  was  agreed  that  members  of  Senior 
Management should be invited to the Board meetings to present on relevant topics. 
The Board evaluation also highlighted Board and Senior Management succession.

Separately,  in  respect  of  the  Chair’s  evaluation,  the  Company  Secretary  agreed 
a  questionnaire  with  the  Senior  Independent  Director  which  was  circulated  to 
all Directors. 

In addition, the Chair meets with the Non-Executive Directors at least once a year 
without the Executive Directors present to discuss Board balance, monitor the powers 
of individual Executive Directors and raise any issues between themselves as appropriate. 

The Senior Independent Director meets with the Non-Executive Directors during 
the year without the Chair present to appraise the Chair’s performance.

RE-ELECTION OF DIRECTORS
In accordance with the Code, the Board has determined that all Directors will stand 
for re-election or election at each AGM. The reasons why the Board considers that 
each Director’s contribution is, and continues to be, important to the Company’s long 
term sustainable success are set out in the Directors’ biographies on pages 128 to 129.

AUDIT RISK & INTERNAL CONTROL
The Audit Committee is chaired by Robert Moorhead and is comprised entirely of 
Independent  Non-Executive  Directors.  Robert  is  currently  the  Chief  Financial 
Officer of WH Smith PLC and therefore continues to have recent, relevant and up 
to  date  financial  experience.  The  Committee  has  defined  Terms  of  Reference 
which include assisting the Board in discharging its responsibilities with respect to:

1.   Establishing  formal  and  transparent  policies  and  procedures  to  ensure  the 
independence  and  effectiveness  of  internal  and  external  audit  functions  and 
satisfy itself on the integrity of financial and narrative statements.

2.   Establishing and reviewing procedures to ensure that the Annual Report and 
Accounts  present  a  fair,  balanced  and  understandable  assessment  of  the 
Group’s position and prospects.

3.   Establishing procedures to manage risk, oversee the internal control framework 
and determine the nature and extent of the principal risks the Group is willing 
to take in pursuance of its long term strategic objectives.

Refer to page 136 for details on the work of the Audit Committee.

PREPAR ATION OF THE ANNUAL REPORT AND ACCOUNTS
Assisted by the Audit Committee, the Board has carried out a review of the Annual 
Report and Accounts and considers that, in its opinion, the report is fair, balanced and 
understandable and provides the information necessary for shareholders to assess 
the Group and Company’s position and performance, business model and strategy. 
Refer to the Audit Committee report on page 138 for details of the review process.

See  pages  48  to  59  in  the  Strategic  Report  for  the  description  of  our  Business 
Model and Our Strategy.

See page 114 for the Going Concern and Viability Statement.

127 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021B OA R D O F  D I R E C TO R S

EXPERIENCED LEADERS   
GUIDING OUR FUTURE

IAN CARTE R
C H A I R 

BRIAN DU FF Y
C H I E F  E X E C U T I V E O F F I C E R 

AN DE RS ROM BE RG
C H I E F  F I N A N C I A L  O F F I C E R 

E X E C U T I V E D I R E C TO R

E X E C U T I V E D I R E C TO R

A P P O I N T E D

1 November 2020

7 May 2019

20 February 2019

Brian Duffy has served on several boards 
across  the  fashion,  retail  and  sports 
sectors.  He  has  been  the  CEO  of  the 
Group  since  2014,  and  has  previously 
served on the boards of several subsidiaries 
of Ralph Lauren, as well as the boards of 
Celtic  PLC  and  Sara  Lee  Corporation. 
Brian  is  an  ICAS  Chartered  Accountant 
and  holds  an  Honorary  Doctorate  from 
Glasgow Caledonian University.

Anders Romberg joined the Group in 2014 
as  Chief  Financial  Officer.  He  has  over 
25 years of Senior Management experience; 
most recently at Ralph Lauren he served as 
Chief Financial Officer and Chief Operating 
Officer for Europe, Middle East and Africa, 
and  Chief  Operating  Officer  for  Asia 
Pacific.  He  has  previously  held  senior 
finance roles at Gillette and Duracell.

B I O G R A P H Y 

that 

team 

senior 

joined 

Ian  Carter 
the  Board  on 
1 November 2020 and brings over 30 years 
of international and retail experience to the 
Group,  having  held  a  number  of  senior 
positions  at  UK  and  US  consumer-facing 
and  luxury  companies.  For  the  previous 
15 years, Ian was with Hilton Worldwide, 
joining  Hilton  International  as  CEO  in 
London in 2005. He was an integral part of 
the 
took  Hilton 
Worldwide private and then public in 2013. 
Prior  to  joining  Hilton,  Ian  served  as  an 
Officer  and  President  of  Black  &  Decker 
Corporation. Ian has significant experience 
as a non-executive director having served 
on a number of boards in the UK and the 
including  Burberry  Group  PLC 
US, 
between 2007 and 2019 where he further 
developed 
and 
appreciation  of  the  global  luxury  industry 
and Del Frisco Restaurant Group in the US, 
which he chaired.

knowledge 

a  deep 

I N D E P E N D E N T

Yes 

P R I N C I PA L  E X T E R N A L 
A P P O I N T M E N T S 

 Servpro Industries, LLC

No

None

No

None

R E L E VA N T   S K I L L S   
A N D E X P E R I E N C E

Ian  brings  to  the  Board  a  wealth  of 
international  and  retail  experience  and  a 
deep  understanding  of  the  global  luxury 
industry. He also has significant experience 
as a non-executive director. 

Brian brings to the Board significant retail 
and  international  experience,  financial 
acumen and a great understanding of the 
global luxury watch and jewellery sector.

Anders  brings  to  the  Board  extensive 
experience  at  Senior  Management  level 
of accounting and operational matters. He 
also has extensive international experience 
in the global luxury sector, where he has 
an established track record.

C O M M I T T E E M E M B E R S H I P 

Nomination (Chair)  
Disclosure (Chair)  
Remuneration 

Disclosure  

Disclosure 

128 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
TE A COL AIAN N I
S E N I O R  I N D E P E N D E N T   

ROSA MONC KTON M BE
I N D E P E N D E N T  N O N - E X E C U T I V E 

ROBE RT MOORH E AD
I N D E P E N D E N T N O N - E X E C U T I V E 

D I R E C TO R

7 May 2019

D I R E C TO R

7 May 2019

D I R E C TO R

7 May 2019 

Tea  Colaianni  was  appointed  as  a  Non-
Executive  Director  and  Chair  of  the 
Remuneration  Committee  of  the  Group 
in December 2018 and Senior Independent 
Director  of  the  Company  in  May  2019. 
Tea  has  more  than  25  years’  experience 
in  consumer  facing  industries  and  has 
served  as  a  non-executive  on  multiple 
boards.  She  currently  serves  on  the 
boards  of  DWF  Group  PLC  (where  she 
Chairs  the  Remuneration  Committee) 
and SD Worx nv.

Rosa  Monckton  has  over  20  years’ 
experience  in  the  luxury  jewellery  and 
watch  sectors,  and  was  appointed  as  a 
Non-Executive Director of the Group in 
2014. Her experience includes setting up 
Tiffany & Co in the United Kingdom, and 
serving  as  Chief  Executive  Officer  and 
then Chair of Asprey & Garrard. She also 
has  experience  in  the  charity  sector,  and 
campaigns  on  behalf  of  disabled  children 
and  adults,  through  her  role  as  chair  of 
Team Domenica.

Robert Moorhead has significant experience 
in the retail sector. He was appointed as a 
Non-Executive  Director  of  the  Group  in 
2018. He currently serves as Chief Financial 
Officer and Chief Operating Officer of WH 
Smith  PLC,  and  was  previously  Finance 
Director at Specsavers Optical Group and 
Finance and IT Director at World Duty Free 
Europe  Limited.  Robert  is  an  ICAEW 
Chartered Accountant.

Yes

Yes

Yes

DWF Group PLC  
SD Worx nv  

Team Domenica

WH Smith PLC

Tea  brings  to  the  Board  a  wealth  of 
experience  in  human  resources  strategy 
and diversity initiatives. She has significant 
experience  as  a  non-executive  director 
including extensive and current experience 
of all remuneration matters which enables 
her to carry out her role as  Chair of the 
Remuneration Committee. 

Rosa  brings  to  the  Board  significant 
experience  of 
jewellery 
the 
industry as well as a deep understanding of 
the charity sector.

luxury 

Robert  brings  to  the  Board  extensive 
experience  in  the  retail  sector  as  well  as 
recent  relevant  and  up  to  date  financial 
experience which enables him to carry out 
his role as Chair of the Audit Committee. 

Remuneration (Chair)  
Audit  
Nomination  
Disclosure 

Remuneration  
Audit  
Nomination  
Dedicated Non-Executive Director  
for Workforce Engagement 

Audit (Chair)  
Remuneration  
Nomination 

129 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021D I R E C TO R S ’  R E P O RT

WATCHES OF SWIT ZERL AND 
GROUP PLC

STATUTORY INFORMATION

Registered number: 11838443

Topic 

Registered office address: 
Aurum House, 2 Elland Road, 
Braunstone, Leicester, LE3 1TT

Country of incorporation: 
England and Wales 

Type: Public Limited Company 

Important events impacting the business

Financial instruments

Employee disabilities

Modern Slavery Statement

Greenhouse gas emissions, energy consumption 
and energy-efficient action

Principal  activities:  The  principal 
activity of the Group is the retailing 
of luxury watches and jewellery. 

Carbon reporting 

Risk Management 

S172 Companies Act 2006 

Section of report

Strategic Report

Page

07 to 115

Note 23 of the Consolidated Financial Statements

People, Culture, Community and Environment

People, Culture, Community and Environment

People, Culture, Community and Environment

People, Culture, Community and Environment

Risk Management

Strategic Report 

the 

The Directors present their report, 
together  with 
audited 
Consolidated  Financial  Statements 
of the Group and of the Company, 
for the year ended 2 May 2021. The 
Company has chosen in accordance 
with  s414C  (11)  of  the  Companies 
Act 2006 to provide disclosures and 
information in relation to a number 
of  matters  which  are  covered 
elsewhere  in  this  Annual  Report 
and  Accounts.  These  matters, 
together with those required under 
the  2013  Large  and  Medium  sized 
Companies  and  Groups  (Accounts 
and Reports) Regulations 2008, are 
cross 
table 
opposite  and  together  form  the 
Directors’ report.

referenced 

the 

in 

INFORMATION REQUIRED BY LR 9.8.4(R)

Topic 

Directors’ interests in shares

Going Concern

Long term incentive schemes

Section of report

Remuneration Committee Report

Going Concern and Viability Statement

Remuneration Committee Report

INFORMATION REQUIRED BY DTR 7.2

Topic 

Section of report

Corporate Governance Statement 2021

Corporate Governance Report 

INFORMATION REQUIRED BY DTR 4.1.11R

Topic 

Likely future developments 

Section of report

Strategic Report

INFORMATION REQUIRED BY SCH 7.11(1)(B) COMPANIES (MISCELL ANEOUS REPORTING) REGUL ATIONS 2018
Statement of Engagement with Employees
The Group has chosen to provide information in relation to the Statement of Engagement with Employees elsewhere in this 
report. This is cross referenced in the table below: 

204

87

95

98

98

102

74

Page

141

114

141

Page

121

Page

48 to 57

POST BAL ANCE-SHEET EVENTS
The  UK  Government  announced 
on 24 May 2021 that the UK rate of 
corporation tax will increase to 25% 
with effect from 1 April 2023. See 
note  27  of 
the  Consolidated 
Financial Statements on page 209.

Information 

How the Directors engage with employees 

Section of the report 

Section 172(1) Statement
Board activity

How the Group provides employees with information 
on matters of concern to them as employees

People, Culture, Community and Environment 

How the Group consults with and considers 
employee feedback 

How the Directors have had regard to  
employee interests

People, Culture, Community and Environment

People, Culture, Community and Environment 
Board activity

Non-Financial Information Statement 

Non-Financial Information Statement

Business relationships

Information 

Section of the report 

Foster the Company’s business relationships

Section 172(1) Statement

Principal decisions affecting suppliers, customers and 
others taken by the Company during the financial year 

Section 172(1) Statement
Board activity

Page

84 
 124

84

84

84 
 124

73

Page

74

74 
 124

130 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
DTR 4.1.8 
The Strategic Report and the Directors’ Report (or parts thereof), together with 
sections of this Annual Report and Accounts incorporated by reference, are the 
“Management Report” for the purposes of DTR 4.1.8.

ARTICLES OF ASSOCIATION
In  accordance  with  the  Companies  Act  2006,  the  Articles  of  Association  (the 
“Articles”)  may  only  be  amended  by  a  special  resolution  of  the  Company’s 
shareholders in a general meeting.

AGM 
The 2021 AGM of the Company will be held at 2pm on 2 September 2021, at our 
offices at 36 North Row, London W1K 6DH. The Notice of AGM is given, together 
with  explanatory  notes,  in  the  booklet  which  accompanies  this  Annual  Report 
and Accounts.

BOARD OF DIRECTORS 
I Carter – Appointed 1 November 2020

B Duffy 

A Romberg 

T Colaianni 

R Moorhead 

R Monckton 

D Millard – Resigned 14 October 2020

F Nottin – Resigned 16 December 2020

Full biographies of the Directors of the Company for the year under review are 
found on pages 128 to 129 other than Dennis Millard who stepped down from the 
Board and from the Chair on 14 October 2020 at the close of the 2020 AGM and 
Fabrice  Nottin  who  stepped  down  from  the  Board  on  16  December  2020.  Ian 
Carter took up the position as Chair on 1 November 2020. Tea Colaianni acted as 
the  “Interim  Chair”  until  Ian  Carter’s  appointment.  Dennis  Millard  provided 
assistance with the handover until December 2020. 

Details  of  Directors’  beneficial  and  non-beneficial  interests  in  the  shares  of  the 
Company  are  shown  on  page  158.  Details  of  share  awards  are  found  in  the 
Remuneration Report on page 158.

APPOINTMENT AND REMOVAL OF A DIRECTOR
The appointment, re-appointment and replacement of Directors is governed by the 
Articles,  the  Code,  the  Companies  Act  2006  and  related  legislation.  The  Code 
recommends that all Directors of publicly listed companies stand for election every 
year. At the 2020 AGM, all members of the Board stood for re-election and were duly 
elected  apart  from  Dennis  Millard  who  retired  from  the  Board  at  the  end  of  the 
AGM. Ian Carter is offering himself for election at the 2021 AGM, which is the first 
AGM following his appointment. All the other Directors are offering themselves for 
re-election as they did last year. The Board is satisfied that each Independent Non-
Executive  Director  offering  themselves  for  re-election  is  independent  in  both 
character and judgement, and that their experience, knowledge and other business 
interests enable them to contribute significantly to the work and balance of the Board.

Fabrice Nottin was the Apollo Representative Director nominated by AIF VII Euro 
Holdings L.P. (“Apollo”), an affiliate of Apollo Global Management LLC, pursuant to the 
Relationship Agreement dated 30 May 2019 between the Company and AIF VII Euro 
Holdings L.P. Michele Raba was the Board Observer nominated by Apollo pursuant to 
the Relationship Agreement. Fabrice Nottin stood down as a Director and Michele 
Raba stood down as the Board Observer on 16 December 2020 and at that point, 
Apollo chose not to appoint a replacement Apollo Representative Director or Board 
Observer. On 14 January 2021, Apollo notified the Company that it had reduced its 
interest  in  the  Company’s  shares  to  10.4%  and  on  15  February  2021,  notified  the 
Company that its interest was 0.9%. For more information on this, see page 133.

A Director may be appointed to the Board by:

(i)  ordinary resolution of the shareholders; 

(ii) Board approval following recommendation by the Nomination Committee; or 

(iii)  ordinary resolution if the Director chooses to seek re-election at a general meeting. 

In addition, the Directors may appoint a Director to fill a vacancy or as an additional 
Director,  provided  that  the  individual  retires  at  the  next  AGM;  if  they  are  to 
continue, they must offer themselves for election. A Director must vacate office in 
certain circumstances as set out in the Company’s Articles and may be removed by 
ordinary resolution provided special notice of that resolution has been given.

POWERS OF THE DIRECTORS
Subject to the Articles, the Companies Act 2006 and any directions given by the 
Company  by  special  resolution  and  any  relevant  statutes  and  regulations,  the 
business of the Company will be managed by the Board which may exercise all the 
powers of the Company. Specific powers relating to the allotment and issuance of 
ordinary shares and the ability of the Company to purchase its own securities are 
also  included  within  the  Articles,  and  such  authorities  may  be  submitted  for 
approval by the shareholders at the AGM each year. 

DIRECTORS’ INTERESTS AND CONFLICTS OF INTEREST 
The Directors’ interests in, and options over, ordinary shares in the Company are 
shown  in  the  Annual  Report  on  Remuneration  on  page  157.  In  line  with  the 
requirements of the Companies Act 2006, Directors have a statutory duty to avoid 
situations in which they have, or may have, interests that conflict with those of the 
Company unless that conflict is first authorised by the Board. The Company has 
procedures  in  place  for  managing  conflicts  of  interest.  The  Company’s  Articles 
contain provisions to allow the Directors to authorise potential conflicts of interest, 
so that if approved, a Director will not be in breach of his/her duty under company 
law. In line with the requirements of the Companies Act 2006, each Director has 
notified the Company of any situation in which he or she has, or could have, a direct 
or indirect interest that conflicts, or possibly may conflict, with the interests of the 
Company (a situational conflict). Directors have a continuing duty to update any 
changes to their conflicts of interest and a note is then made of that update.

DIRECTORS’ INDEMNITIES
Directors’ and Officers’ insurance has been established for all Directors and officers 
to provide cover against their reasonable actions on behalf of the Company. The 
Company  also  indemnifies  the  Directors  under  a  qualifying  indemnity  for  the 
purposes of s236 of the Companies Act 2006. This indemnity contains provisions 
that are permitted by the director liability provisions of the Companies Act 2006 
and the Company’s Articles.

DIRECTORS’ STATEMENT OF RESPONSIBILIT Y IN RESPECT OF THE 
ANNUAL REPORT AND THE FINANCIAL STATEMENTS 
The Directors are responsible for preparing the Annual Report and Accounts in 
accordance with applicable law and regulations. 

Company  law  requires  the  Directors  to  prepare  financial  statements  for  each 
financial year that give a true and fair view of the state of affairs of the Group and 
the Company as at the end of the financial year, and of the profit or loss of the 
Group for the financial year. Under that law the Directors have elected to prepare 
the Group Financial Statements in accordance with International Financial Reporting 
Standards (IFRSs) in conformity with the requirements of the Companies Act 2006 
and have elected to prepare the Company’s financial statements in accordance with 
United Kingdom Generally Accepted Accounting Practice, including FRS 102 (The 
Financial Reporting Standard applicable in the United Kingdom and the Republic of 
Ireland) and the Companies Act 2006. Under the Financial Conduct Authority’s 
Disclosure  Guidance  and  Transparency  Rules,  Group  Financial  Statements  are 
required to be prepared in accordance with IFRSs adapted pursuant to Regulation 
(EC) No 1606/2002 as it applies in the European Union.

131 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021D I R E C TO R S ’  R E P O RT  C O N T I N U E D

Under  company  law,  the  Directors  must  not  approve  the  financial  statements 
unless they are satisfied that they give a true and fair view of the state of affairs of 
the Group and the Company and of the profit or loss of the Group for that period. 

In preparing the Annual Report and Accounts, the Directors are required to:

 – Select suitable accounting policies in accordance with IAS 8 Accounting Policies, 
Changes in Accounting Estimates and Errors (or in respect of the parent company 
Financial Statements, Section 10 of FRS 102) and then apply them consistently;

 – Make judgements and accounting estimates that are reasonable and prudent;

 – Present  information,  including  accounting  policies,  in  a  manner  that  provides 

relevant, reliable, comparable and understandable information;

 – Provide additional disclosures when compliance with the specific requirements in 
IFRSs  (or  in  respect  of  the  parent  company  financial  statements,  FRS  102)  is 
insufficient to enable users to understand the impact of particular transactions, other 
events and conditions on the Group’s financial position and financial performance;

 – For  the  Group  Financial  Statements,  state  whether  International  Financial 
Reporting  Standards  in  conformity  with  the  requirements  of  the  Companies 
Act 2006 and IFRSs adapted pursuant to Regulation (EC) No 1606/2002 as it 
applies  in  the  European  Union  have  been  followed,  subject  to  any  material 
departures disclosed and explained in the Financial Statements;

 – For  the  Parent  Company  Financial  Statements,  state  whether  applicable  UK 
accounting  standards,  FRS  102,  have  been  followed,  subject  to  any  material 
departures disclosed and explained in the Parent Company financial statements;

 – Prepare the financial statements on the going concern basis unless it is inappropriate 

to presume that the Group and the Company will continue in business.

The Directors are responsible for keeping adequate accounting records that are 
sufficient  to  show  and  explain  the  Group’s  and  the  Company’s  transactions  and 
disclose with reasonable accuracy at any time the financial position of the Company 
and the Group and enable them to ensure that the financial statements comply 
with  the  Companies  Act  2006  and,  as  regards  the  Group  Financial  Statements, 
Article 4 of the IAS Regulation. They are also responsible for safeguarding the assets 
of  the  Company  and  the  Group  and  hence  for  taking  reasonable  steps  for  the 
prevention and detection of fraud and other irregularities. 

Under  applicable  law  and  regulations,  the  Directors  are  also  responsible  for 
preparing  a  Strategic  report,  Directors’  report,  Directors’  Remuneration  report 
and  Corporate  Governance  statement  that  comply  with  that  law  and  those 
regulations. The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the Company’s website. 

Each of the Directors, whose names and functions are listed on pages 128 to 129 
confirms that, to the best of their knowledge:

 – that the Group Financial Statements, which have been prepared in accordance 
with  International  Financial  Reporting  Standards  in  conformity  with  the 
requirements  of  the  Companies  Act  2006  and  IFRSs  adopted  pursuant  to 
Regulation (EC) 1606/2002 as it applies in the European Union, give a true and 
fair view of the assets, liabilities, financial position and profit of the Group;

 – that the Annual Report and Accounts 2021, including the Strategic Report, includes 
a fair review of the development and performance of the business and the position 
of the Company and undertakings included in the consolidation taken as a whole, 
together with a description of the principal risks and uncertainties that they face; and

 – that they consider the Annual Report and Accounts 2021, taken as a whole, is fair, 
balanced and understandable and provides the information necessary for shareholders 
to assess the Company’s position, performance, business model and strategy.

SECRETARY
Paul Eardley was the Company Secretary of Watches of Switzerland Group PLC and its 
UK subsidiaries from the IPO until 15 March 2021 when he retired. He was succeeded 
by Laura Battley who can be contacted via the Company’s Registered Office. 

AUDITOR REAPPOINTMENT 
Having been appointed as the External Auditor in 2019, Ernst & Young LLP has expressed 
its  willingness  to  continue  in  its  capacity  as  independent  External  Auditor  of  the 
Company. The Directors are recommending a resolution in favour of this reappointment 
and a resolution for authorisation of Auditor remuneration at the forthcoming AGM. 

DISCLOSURE OF INFORMATION TO THE AUDITOR
In accordance with Section 418(2) of the Companies Act 2006, each Director in 
office at the date the Directors’ report is approved confirms that: 

i. 

ii. 

 So far as the Director is aware, there is no relevant audit information of which 
the Company’s Auditor is unaware; and 

 He/she has taken all the steps that he/she ought to have taken as a Director in 
order to make himself or herself aware of any relevant audit information and to 
establish that the Company’s Auditor is aware of that information.

DIVIDENDS
The Directors do not recommend the payment of a dividend.

POLITICAL DONATIONS 
The  Group  made  no  political  donations  and  incurred  no  political  expenditure 
during the year. 

SHARE CAPITAL AND SHAREHOLDER VOTING RIGHTS 
The share capital of the Company at 2 May 2021 was as follows:

Allotted, called up and fully paid ordinary shares 
of £0.0125 each

2021 
Number of 
shares 

2021 
Nominal Value 
£

239,455,554

£2,993,194

All shareholders are entitled to attend and speak at the general meetings of the 
Company, appoint proxies, receive any dividends, exercise voting rights and transfer 
shares without restriction. On a show of hands at a general meeting every member 
present  in  person  shall  have  one  vote,  and  on  a  poll,  every  member  present  in 
person or by proxy shall have one vote for every ordinary share held. There are no 
known arrangements that may restrict the transfer of shares or voting rights.

RESTRICTIONS ON THE TR ANSFER OF SECURITIES
The Articles do not contain any restrictions on the transfer of ordinary shares in the 
Company other than the usual restrictions applicable where any amount is unpaid 
on a share. However, restrictions are imposed by laws and regulations such as the 
prohibition on insider trading and the requirements of the Listing Rules whereby 
PDMR’s dealings need to be approved. The Company has adopted a Share Dealing 
Code  to  regulate  PDMR  dealings  and  has  extended  the  scope  of  that  Code  to 
include certain other employees. The Code is reviewed annually by the Board.

AUTHORIT Y TO ALLOT SHARES
Under the Companies Act 2006, the Directors may only allot shares if authorised 
to do so by the shareholders in a general meeting. 

CHANGE OF CONTROL
There are no agreements between the Company and its Directors or employees 
providing  for  compensation  for  loss  of  office  or  employment  (whether  through 
resignation, purported redundancy or otherwise) by reason of a takeover bid.

Details  concerning  the  impact  on  annual  bonus  (cash  and  deferred  share  awards) 
and LTIPs held by Directors or employees in the event of a change of control are set 
out in the Remuneration Policy which was approved by shareholders at the AGM in 
2019. Generally, the cash element of annual bonus and any LTIPs would be pro-rated 
for  time  and  performance  in  the  event  of  a  change  of  control.  The  deferred  share 
element of annual bonus will vest on a change of control. The Remuneration Committee 
does have the discretion not to pro-rate for time, however, its normal policy is to pro-
rate. The Remuneration Committee discretion not to pro-rate would only be used if 
there were a business case which would be fully explained to shareholders. 

132 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Various agreements that the Group has entered into with third parties, including 
key  distribution  agreements  with  luxury  watch  and  jewellery  brands,  lease 
agreements, as well as contracts with third party service providers, provide such 
parties with a right to terminate the agreement in the event of a change of control.

3)   Apollo would, for so long as it or any of its affiliates continued to hold at least 
10%  of  the  shares,  have  the  right  to  nominate  one  person  to  be  an  Apollo 
representative  Director  on  the  Board  and  appoint  one  person  as  Board 
Observer to attend meetings of the Board.

The  £170  million  Multicurrency  Term  and  Revolving  Facility  Agreement  entered 
into  on  15  May  2019,  includes  certain  customary  mandatory  prepayment  and 
cancellation events, including mandatory prepayments on a change of control of 
Jewel UK Midco Limited if a lender so requests after a period of negotiations.

S I G N I F I C A N T S H A R E H O L D E R S A N D I N T E R E S T I N VOTI N G R I G H T S
The table at the bottom of the page shows the notifiable interests in the Company’s 
ordinary issued share capital, as at 2 May 2021, as notified in accordance with the 
provisions  of  DTR  5.1.2R  representing  3%  or  more  of  the  Company’s  issued 
ordinary  share  capital.  Notifications  are  published  on  a  Regulatory  Information 
Service and on the Company’s website.

It should be noted that these holdings may have changed since the Company was 
notified. However, notification of any change is not required until the next notifiable 
threshold is crossed. Information provided by the Company pursuant to the FCA’s 
Disclosure Guidance and Transparency Rules is publicly available via the regulatory 
information services and on the Company’s website.

TR ANSACTIONS WITH REL ATED PARTIES
Refer to note 24 on page 207 of the Consolidated Financial Statements for details 
of related party transactions in the year.

REL ATIONSHIP AGREEMENT
The Company entered into a relationship agreement with AIF VII Euro Holdings 
L.P. (“Apollo”) which was effective from the date of Admission to the London Stock 
Exchange. Its principal purpose was to ensure that the Company was capable at all 
times of carrying on its business independently of Apollo, and any of its associates. 
The key terms of the relationship agreement were as follows:

1)  Apollo undertook that it would (and would procure that its associates would): 

 (i)  conduct all transactions and relationships with the Company and the Group 

at arm’s length and on normal commercial terms; 

 (ii)  take no action that would have the effect of preventing the Company from 

complying with its obligations under the Listing Rules; and 

 (iii)  not  propose  or  procure  the  proposal  of  a  shareholder  resolution  of  the 
Company which is intended or appears to be intended to circumvent the 
proper application of the Listing Rules

2)   save for certain customary exceptions, the Company undertook to Apollo that 
it would not issue any shares or grant any right to subscribe for or convert into 
shares without prior consultation with Apollo

Notifiable interest

BlackRock Inc

The relationship agreement would terminate upon Apollo (and its affiliates) ceasing 
to hold 30% of the voting rights attaching to the shares or upon the shares ceasing 
to be admitted to the London Stock Exchange.

The Company has been notified by Apollo Management VII L.P., the investment 
manager of AIF VII Euro Holdings L.P., of the following reductions in its interest in 
the Company’s shares:

1.  At IPO on 4 June 2019 the interest was 59.2%

2.   On 13 June 2019 following exercise of the IPO over-allotment option by Goldman 

Sachs, the interest reduced to 55.8% 

3.   The Company was notified on 15 January 2020 that the interest had reduced to 42.1%

4.   The  Company  was  notified  on  25  September  2020  that  the  interest  had 

reduced to 28.3%

5.   The Company was notified on 14 January 2021 that the interest had reduced to 10.4%

6.   The Company was notified on 15 February 2021 that the interest had reduced 

to 0.9% 

In February 2021, as Apollo’s interest had fallen below 10% to 0.9%, any residual 
rights under the relationship agreement fell away including the right to appoint a 
Representative Director and a Board Observer. The Representative Director and 
the Board Observer had stepped down from the Board on 17 December 2020 and 
Apollo chose not to exercise its rights to appoint any replacements for those roles 
from that date until its holding fell below 10% on 15 February 2021. 

During the period and in accordance with Listing Rule 9.8.4(14)(c), the Company 
has  complied  with  the  independence  provisions  included  in  the  Relationship 
Agreement and, as far as the Company is aware, the controlling shareholder (or any 
of their associates) were also in compliance. 

APPROVAL OF THE ANNUAL REPORT AND ACCOUNTS
The Strategic report and the Corporate Governance report were approved by the 
Board on 5 July 2021.

Approved by the Board and signed on its behalf.

LAURA BATTLEY 
COMPANY SECRETARY
7 July 2021

Voting Rights

% of capital disclosed Nature of holding as per disclosure

23,852,082

Aggregate of Standard Life Aberdeen plc affiliated investment management entities 
with delegated voting rights on behalf of multiple managed portfolios

17,341,662

Ameriprise Financial Inc and its group (Threadneedle Asset Management Limited)

13,658,031

J P Morgan Asset Management Holdings Inc

Pelham Capital Ltd

Aegon Asset Management UK PLC

12,026,252

11,948,369

7,374,274

In the period from 2 May 2021 to the date of this Report, we received no further notifications.

9.96

• Indirect interest 8.91%
• Securities Lending 0.16%
• CFD 0.88%

7.24

• Indirect interest 7.24%

5.70

5.02

4.99

3.08

• Direct interest 0.15%
• Indirect interest 5.554%

• Indirect interest 5.03%

• Direct interest 4.99%

• Direct interest 1.53%
• Indirect interest 1.49%
• CFD 0.06%

133 

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C O M M I T T E E R E P O RT S

NOMINATION   
COMMIT TEE REPORT

D E A R  S H A R EH O L D E R

The Nomination Committee was formed in May 2019 when the Company 
listed and remains compliant with the Code. The Code recommends that 
the Committee be comprised of a majority of Independent Non-Executive 
Directors which it does as Tea, Robert and Rosa are all independent. The 
Code states that the test of independence is not appropriate in relation to 
the Chair.

The Company Secretary acts as Secretary to the Committee, and by invitation, the 
Chief  Executive  Officer,  other  Senior  Management  and/or  external  advisers  may 
attend as appropriate for all or part of any meeting.

ROLE
The role of the Committee is to ensure that the Board comprises individuals with 
a  combination  of  the  necessary  skills,  knowledge,  experience,  diversity  and 
independence  to  ensure  that  the  Board  and  its  Committees  are  effective  in 
discharging their responsibilities.

TERMS OF REFERENCE
The responsibilities of the Committee are set out in its Terms of Reference. The 
Committee’s Terms of Reference reflect the current regulatory requirements and 
best practice appropriate to the Group’s size, nature and stage of development. 
They are available on our corporate website. No changes to the Terms of Reference 
were recommended this year. 

ACTIVITIES 
The Committee’s Terms of Reference require that the Committee meets at least 
twice a year. During the year, the Committee met four times. Full details of Committee 
meeting attendance can be found on page 123.

During the year, the Committee undertook a search for a new Chair, following the 
announcement on 3 September 2020 that Dennis Millard was stepping down from 
the  Board  at  the  close  of  the  2020  AGM.  This  search  process  was  led  by  Tea 
Colaianni as Senior Independent Director, who acted as Interim Chair of the Board 
and the Committee.

The search was conducted by the independent firm Spencer Stuart & Associates 
(“Spencer Stuart”) who were selected by the Committee as they have international 
expertise,  they  operate  in  the  luxury  sector  and  are  signatories  to  the  Voluntary 
Code of Conduct for Executive Search Firms. In preparation for the search, Spencer 
Stuart met with the Senior Independent Director and the Chief Executive and this 
resulted in a very clear brief. The brief included a request that they ensure maximum 
diversity within the search and the brief also required best in class credentials suitable 
for a company in the luxury sector.

The Nomination Committee’s  
Terms of Reference at:  

 thewosgroupplc.com

IAN CARTE R
CHAIR OF THE NOMINATION COMMITTEE 

MEMBERS 

Ian Carter (Chair)

Tea Colaianni

Robert Moorhead

Rosa Monckton

PRINCIPAL RESPONSIBILITIES
The Committee’s principal responsibilities are to:

 – Review the structure, size and composition of the Board and 

its Committees

 – Give full consideration to succession planning for the Board 

and other Senior Management

 – Review the leadership needs of the organisation

 – Review strategic issues and commercial changes affecting the 

Company and the market in which it operates

 – Identify and nominate potential Board candidates 

 – Evaluate the combination of skills, knowledge, experience and 

diversity on the Board

 – Review  the  results  of  the  Board  performance  evaluation 
process relating to composition and diversity and assess how 
effectively members work together to achieve objectives

 – Support  workforce  initiatives  that  promote  a  culture  of 

inclusion and diversity

The following changes to the Committee composition took place 
during the year:

 – Dennis Millard stepped down as Chair of the Committee on 
14 October 2020 at the close of the 2020 AGM. Tea Colaianni, 
Senior  Independent  Director,  acted  as  Interim  Chair  of  the 
Committee  from  14  October  2020  to  1  November  2020 
when Ian Carter joined the Board as Chair and was appointed 
Chair of the Committee

 – Fabrice  Nottin  stepped  down  from  the  Board  and  as  a 

member of the Committee on 16 December 2020

134 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021The Committee is also aware of the Parker Review’s recommendations for ethnicity 
and aims to ensure that there is at least one Director of colour on the Board by no 
later than 2024.

Shortly  after  the  FY21  year  end  the  Board  reviewed  and  approved  an  updated 
Diversity Policy which is available on our Company website. 

Future  Board  appointments  will  be  based  on  merit,  and  the  Committee  will 
consider candidates against objective criteria and with due regard for the benefits 
of  diversity  on  the  Board.  As  well  as  experience  and  track  record,  Board 
appointments will be made taking due account of other criteria, such as curiosity, 
insights, engagement, cultural contribution, personal identity, and the differentiation 
that candidates can bring to the collective make-up of the Board. 

Wherever possible, the search pool will be widened and where executive search 
firms are used, the Group will only engage with those firms that have adopted the 
“Voluntary Code of Conduct for Executive Search Firms” or similar.

The  Committee  will  review  and  discuss  annually  all  measurable  objectives  for 
achieving diversity on the Board and will recommend any changes to them or any 
new objectives to the Board for adoption.

The  Committee  also  oversees  the  conduct  of  the  annual  review  of  Board 
effectiveness. As part of the annual performance evaluation of the effectiveness of 
the  Board,  Board  Committees  and  individual  Directors,  the  Committee  will 
consider the diversity of the Board. The Board seeks to ensure that its composition, 
and that of its Committees, is appropriate to discharge its duty effectively and to 
manage  succession  issues.  During  FY22  it  is  intended  that  the  Board  evaluation 
process will be externally facilitated.

I will be available at the AGM to answer any questions on the work of the Committee.

IAN CARTER 
CHAIR OF THE NOMINATION COMMITTEE
7 July 2021 

Spencer  Stuart  provided  an  impressive  long  list  of  candidates  from  diverse 
backgrounds with many of the candidates originating from either Europe or the US. 
The long list was reduced to an extremely high quality short-list of four candidates 
which  included  one  female.  The  shortlisted  candidates  were  interviewed  by 
members of the Committee and met with the CEO and this process ultimately led 
to the selection and appointment of Ian Carter. 

When  considering  candidates  for  the  short-list  the  Committee  took  into 
consideration  the  balance  of  skills,  knowledge,  independence,  diversity  and 
experience  already  on  the  Board.  Ian  Carter  brought  to  the  Board  significant 
international  and  retail  experience  and  a  deep  understanding  of  the  global 
luxury industry.

In addition to the search for the new Chair, the other principal matters discussed by 
the  Committee  were  Board  and  Senior  Management  succession  planning.  Brian 
Duffy  attended  one  meeting  to  facilitate  a  discussion  in  respect  of  Senior 
Management succession planning. The Committee recognises the importance of 
orderly  succession  to  both  the  Board  and  Senior  Management  positions  and 
acknowledges its responsibility to develop a diverse pipeline for succession.

INDUCTION
On  joining  the  Company,  new  Directors  undergo  a  tailored  induction  and 
familiarisation programme implemented by the Executive Director HR with input 
from the CEO and the Company Secretary. In the case of Ian Carter, who is based 
in the US, there was a comprehensive virtual induction with colleagues in the UK, 
whilst a number of visits to stores and offices in person were undertaken in the US. 
The induction also focused on recent Board and Committee activity, stakeholder 
engagement, brand partnerships and investor relations. There was also a tailored 
session on corporate governance.

EFFECTIVENESS
The performance of the Committee was evaluated as part of the annual Board 
evaluation  process.  The  Board  review  concluded  that  the  Committee  operates 
effectively. The Committee evaluation stressed the need for Executive succession 
planning which will be a focus of the Committee over the next financial year, as well 
as Board succession planning. 

DIVERSIT Y 
The Committee, on behalf of the Board, is responsible for the development of a 
diverse pipeline for succession to the Board and will ensure proper assessment as 
to the values and behaviours expected on the Board as part of the recruitment 
process.  The  Committee  has  responsibility  for  keeping  the  composition  and 
balance  of  the  Board  under  review  and  recommends  the  appointment  of  new 
Directors.  In  reviewing  Board  composition,  the  Committee  will  consider  the 
benefits of all aspects of diversity in order to maintain an appropriate range and 
balance of skills, experience and background on the Board. 

The Committee recognises the importance of diversity and inclusion and is aware 
of the recommendations of the Hampton-Alexander Review to have 33% female 
representation on FTSE 350 boards by 2020. The Committee is pleased to report 
that  the  Board  meets  the  Hampton-Alexander  recommendation  for  female 
representation and the Committee aims to maintain a minimum composition of 
33% female representation on our Board. The Company is also committed to a 
minimum  composition  of  33%  of  women  directly  reporting  to  the  CEO  and  a 
minimum of 33% of women directly reporting to those direct reports.

135 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C O M M I T T E E R E P O RT S

AUDIT 
COMMIT TEE REPORT

D E A R  S H A R EH O L D E R

I  am  pleased  to  introduce  the  Audit  Committee  Report  for  the  financial 
year ended 2 May 2021. During the year the Committee played a key role in 
the  Group’s  governance  framework.  Its  activities  included  reviewing  and 
monitoring  the  integrity  of  financial  information,  the  Group’s  system  of 
internal  controls  and  risk  management,  the  internal  and  external  audit 
process, and the process for compliance with laws, regulations and ethical 
codes  of  practice.  In  addition,  we  work  with  other  Committees  and  the 
Board to ensure that stakeholder interests are protected and the Group’s 
long term strategy is supported.

All  members  of  the  Audit  Committee  are  deemed  Independent  Non-Executive 
Directors. The Board considers that I have recent and relevant financial experience 
as required by Code and the Committee has competence relevant to the sector in 
which the Group operates. The Committee’s wide range of financial and commercial 
skills and experience serves to provide the necessary knowledge and ability to work 
as an effective committee and to robustly challenge the Board and Senior Management 
as and when appropriate. At the invitation of the Committee, the Chair, the Chief 
Executive  Officer,  the  Chief  Financial  Officer,  the  Head  of  Internal  Audit,  Senior 
Management and the External Auditor attend meetings. The Committee has regular 
private  meetings  with  the  External  and  Internal  Auditors  during  the  year.  The 
Company Secretary and General Counsel acts as Secretary to the Committee.

TERMS OF REFERENCE
The  Terms  of  Reference  of  the  Committee  reflect  the  current  statutory 
requirements and best practice appropriate to the Group’s size, nature and stage 
of development. The Committee is required to meet at least four times a year. The 
Committee reviews its Terms of Reference annually, recommending any suggested 
changes through to the Board. This year there were no recommended changes to 
the Terms of Reference. 

COMMITTEE EFFECTIVENESS
The  performance  of  the  Committee  was  evaluated  as  part  of  the  annual 
Board  evaluation  process.  The  Board  review  concluded  that  the  Committee 
operates effectively. 

ACTIVITIES UNDERTAKEN BY THE COMMITTEE
A summary of the activities undertaken by the Committee during the year is as follows:

Financial reporting:
 – Monitored  the  integrity  of  the  Group’s  FY21  Year  end  Results  Announcement, 
Annual Report and Accounts, the FY21 Half Year Statement and “Trading Updates”

 – Assessed and recommended to the Board that the Annual Report and Accounts 

are fair, balanced and understandable

 – Assessed  the  Going  Concern  and  Viability  Statement  having  reviewed 
supporting papers from management including the consideration of the impact 
of COVID-19 on those assessments 

 – Considered papers from management on the key financial reporting judgements 

and estimates

 – Monitored the impact of the IFRS 16 “Leases”

Internal control and risk management:
 – Considered  the  adequacy  and  effectiveness  of  the  Group’s  ongoing  risk 

management systems and control processes

 – Considered the Group’s risk environment, including its significant and emerging 
principal  risks  and  uncertainties  and  reviewed  the  mitigating  actions  that 
management has taken along with determining the risk appetite of the business

 – Reviewed  the  impact  of  the  COVID-19  pandemic  on  the  principal  risks  and 

uncertainties, and the actions management are taking in response to this

ROBE RT MOORH E AD 
CHAIR OF THE AUDIT COMMITTEE 

MEMBERS 

Robert Moorhead (Chair)

Tea Colaianni

Rosa Monckton

KEY RESPONSIBILITIES
Financial reporting: 
 – Monitor the integrity of the financial statements of the 

Group and Company

 – Review the appropriateness and consistency of significant 

accounting policies

 – Review and report to the Board on significant financial issues 

and judgements

Internal control and risk management:
 – Carry out a robust assessment of the Group’s emerging and 

principal risks on an annual basis

 – Review the Group’s internal control and risk management 

systems

 – Monitor and review the effectiveness of the Group’s internal 

audit function

 – Assess the effectiveness of whistleblowing arrangements
External audit:
 – Review the effectiveness of the External Auditor process

 – Develop and implement policies on the engagement of the 

External Auditor to supply non-audit services

 – Monitor and review the External Auditor’s independence 

and objectivity

The Audit Committee’s  
Terms of Reference at:  

 thewosgroupplc.com

136 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 – Received  and  reviewed  whistleblowing  incidents,  investigation  details  and 

follow up actions

 – Received  updates  in  relation  to  anti-bribery  and  corruption  and  anti-money 

laundering programmes

Internal and external audit:
 – Assessed  the  effectiveness  of  the  external  audit  process  and  considered  the 
accounting, financial control, and audit issues reported by the Auditor as a result 
of their work

 – Reviewed the Internal and External Auditor independence

 – Agreed the External Auditor engagement letter and recommended the Auditor 

fees through to the Board

 – Received  and  reviewed  the  annual  plan  and  audit  reports  from  the  internal 

audit team

 – Undertook a review of the effectiveness of the internal audit function

 – Held private meetings with the internal and External Auditors

FRC CORPOR ATE REPORTING REVIEW
The Company received a letter on 15 March 2021 from the Financial Reporting 
Council (FRC) noting that it had carried out a full review of the Annual Report and 
Accounts for the year ended 26 April 2020. The letter indicated that the FRC had 
not identified any matters on which it wished to raise specific questions but made 
some observations relating to certain disclosures included in the Annual Report 
and Accounts. As a result, the Company has sought to improve its disclosures in the 
Annual Report and Accounts this year. 

The FRC’s letter points out that its review was solely based on a  review of the 
Company’s Annual Report and Accounts for the year ended 26 April 2020. It states 
that  the  review  did  not  benefit  from  a  detailed  knowledge  of  the  Company’s 
business or an understanding of the underlying transactions entered into and that 
the FRC’s role is not to verify the information provided but to consider compliance 
with reporting requirements and, as a result, the review provides no assurance that 
the Company’s Annual Report and Accounts are correct in all material respects.

GOING CONCERN AND VIABILIT Y STATEMENT
The Committee reviewed the process and assessment of the Group’s prospects 
made by management, including:

 – The  three-year  viability  assessment  period  and  alignment  with  the  Group’s 

internal forecasts and business model

 – The assessment of the capacity of the Group to remain viable after consideration 

of future cash flows, financing and mitigating factors

 – The modelling of the financial impact of the Group’s principal risks materialising 

using severe but plausible scenarios

The  Committee  reviewed  management’s  analysis  supporting  the  going  concern 
basis of preparation, including reviewing the Group’s financial performance, budgets 
for FY22 and cash flow projections and three-year plan. This review included the 
impact  of  the  COVID-19  pandemic  on  trading.  The  going  concern  and  viability 
reviews by the Committee included the review of the results of the reverse-stress 
tests  performed  by  management,  available  financing  in  place  and  any  further 
mitigating  actions  that  management  could  take.  In  making  its  assessment,  the 
Committee took into consideration the trading results of the Group since stores 
re-opened, liquidity and covenant compliance. 

As a result of the assessment, the Committee reported to the Board that the going 
concern basis of preparation remained appropriate and that there is a reasonable 
expectation  that  the  Group  will  be  able  to  continue  in  operation  to  meet  its 
liabilities as they fall due over the three-year viability assessment period. 

The Going Concern and Viability Statement is set out in the Strategic Report on 
page 114.

SIGNIFICANT FINANCIAL REPORTING AREAS
In preparing the financial statements, there are a number of areas requiring the 
exercise of judgement by management. The Committee’s role is to assess whether 
the  judgements  and  estimates  made  by  management  are  reasonable  and 
appropriate. In order to assist in this evaluation, the CFO provided an accounting 
paper to the Committee, setting out all of the financial reporting judgements and 
estimates which were considered material to the financial statements. 

The  main  areas  of  judgements  and  estimates  that  have  been  considered  by  the 
Committee in the preparation of the financial statements are as follows:

Impairment of tangible and right-of-use assets
The Committee received and considered a paper from management covering the 
judgements made in respect of the impairment testing of the Group’s property, plant 
and  equipment  and  right-of-use  assets.  The  paper  recognised  that  there  was  an 
increased risk of asset impairment at 2 May 2021 in certain stores due to the impact 
of COVID-19. The Committee noted that management had considered the trading 
results of each store and noted where a store is loss making or has low profitability 
which  is  not  expected  to  improve  in  the  near  future.  Impairment  charges  were 
recognised for those assets where their value could not be recovered through the 
generation  of  future  profits  within  the  store  portfolio.  Given  management  has 
continued to report on the performance of the business on a pre-IFRS 16 (IAS 17) 
basis within its APMs alongside statutory measures derived under IFRS 16, the paper 
and discussions considered impairment assessment of these assets on both bases.

As part of their review of impairment the Committee challenged the assumptions 
used  in  the  cash  flow  forecasts  for  impairment  testing,  particularly  in  light  of  the 
impact of the COVID-19 pandemic, along with the disclosures made in the financial 
statements. The Committee also considered the rationale for treating £4.3 million of 
this as an exceptional item in the Income Statement based on its size and the fact it 
was directly linked to the COVID-19 pandemic. The Committee also received and 
discussed  a  paper  from  the  External  Auditor  on  their  work  in  this  area,  which 
specifically considered and reported on their challenge and assessment of the key 
assumptions and methodology used and that the resultant charges were allocated 
appropriately classified as either exceptional or underlying based on the circumstances.

The  Committee  was  satisfied  that  the  approach  adopted  by  management  was 
sufficiently robust to identify when an impairment charge of store assets needs to 
be recognised and how it should be assessed and reported.

Inventory valuation
The Committee received a paper from management on accounting for and valuation of 
inventory, noting in particular the impact of COVID-19 on certain brands. It discussed 
the  judgements  made  by  management,  with  specific  consideration  to  discontinued 
product and slow moving stock. The Committee also gave specific consideration to the 
policy for, and calculation of, rebates recognised and absorbed into inventory.

The  Committee  also  received  a  paper  from  the  External  Auditor  regarding  the 
audit  work  they  performed  over  the  valuation  of  inventory.  The  Committee  is 
satisfied that the process and judgement adopted by management for the valuation 
of  inventory  is  sufficiently  robust  to  establish  the  value  of  inventory  held  and  is 
satisfied as to the appropriateness of the Group’s provisioning policy.

Revenue recognition 
The  Committee  received  papers  from  management  covering  the  control 
environment relating to sales cut-off and accounting judgements in relation to the 
accounting for gift cards, customer returns and customer deposits.

The  Committee  also  received  a  paper  from  the  External  Auditor  regarding  the 
audit work they performed over revenue recognition, which included the use of 
computer data analytic tools. The Committee determined that the majority of the 
Group’s revenue transactions are non-complex, with minimal judgement applied 
over  the  amount  recorded.  The  Committee  is  satisfied  that  approach  taken  by 
management is sufficiently robust in relation to the recognition of revenue. 

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OTHER SIGNIFICANT ACCOUNTING AREAS
IFRS 16 “Leases”
During  the  year  the  Committee  reviewed  the  key  judgements  and  assumptions 
applied to the calculations and disclosures provided within the financial statements. 
These included the determination of the term of the leases, the discount rates used 
and  the  determination  of  whether  lease  agreements  included  substantive 
substitution rights and should be treated as leases. The Committee also considered 
and challenged the use of pre-IFRS 16 Alternative Performance Measures (APMs) 
within the Annual Report and Accounts and concluded that these APMs align with 
the management reporting used to inform business decisions, investment appraisals, 
incentive schemes and banking covenants.

Pensions
The Committee assessed the accounting treatment adopted by management and 
the application of IAS 19 “Employee benefits” in relation to the Aurum Retirement 
Benefits Scheme. The Committee reviewed the judgements made in respect of the 
assumptions used in the valuation of the Group’s obligations under the scheme and 
the associated disclosures made in the financial statements. 

Non-underlying and exceptional items
The  Committee  considered  the  presentation  of  the  financial  statements  and  in 
particular the use of APMs and the presentation of non-underlying and exceptional 
items in line with the Group accounting policy. This policy states that adjustments 
are only made to reported profit when not considered part of the normal operating 
costs of the business and considered exceptional due their size, nature or incidence. 
The Committee noted that the exceptional items disclosed in FY21 related to the 
significant  one-off  events  relating  to  the  IPO,  COVID-19  pandemic  related 
impairments and the business acquisition. 

Each of the above areas of judgement has been identified as an area of focus and 
therefore the Committee has also reviewed reporting from the External Auditor 
on the relevant areas.

Annual Report and Accounts – fair, balanced and understandable 
assessment
At the request of the Board, the Committee has considered whether, in its opinion, 
the FY21 Annual Report and Accounts, taken as a whole, are fair, balanced and 
understandable and that they provide the information necessary for shareholders 
to assess the Group’s position and performance, business model and strategy. The 
Group has established internal controls in relation to the process for preparing the 
Annual Report and Accounts. These include the following:

 – Management  regularly  monitors  and  considers  developments  in  accounting 
regulations  and  best  practice  in  financial  reporting  and,  where  appropriate, 
reflects developments in the financial statements

 – The  Annual  Report  and  Accounts  are  drafted  by  Senior  Management  with 
overall coordination by a member of the finance team, to ensure consistency 
across the relevant sections

 – An internal verification process is undertaken to ensure accuracy

 – Comprehensive  reviews  of  drafts  of  the  Annual  Report  and  Accounts  are 

undertaken by Executive Directors and Senior Management

 – The  Annual  Report  and  Accounts  are  reviewed  by  an  external  Corporate 

Governance adviser 

 – The final draft of the Annual Report and Accounts are reviewed by the Audit 

Committee prior to consideration by the Board

Following its review, the Committee advised the Board that the Annual Report and 
Accounts, taken as a whole, were considered to be fair, balanced and understandable 
and that they provided the information necessary for shareholders to assess the 
Group’s position and performance, business model and strategy. The Committee 
was  also  satisfied  that  suitable  accounting  policies  have  been  adopted  and 
appropriate disclosures have been made in the financial statements.

RISK MANAGEMENT AND INTERNAL CONTROLS
The  Board  has  ultimate  responsibility  for  effective  management  of  risk  for  the 
Group including determining its risk appetite, identifying key strategic and emerging 
risks  and  reviewing  the  risk  management  and  internal  control  framework.  The 
Committee, in supporting the Board to assess the effectiveness of risk management 
and internal control processes, relies on a number of different sources to carry out 
its work including internal audit assurance reports, the assurance provided by the 
External Auditor and other third parties in specific risk areas. 

The Committee monitors and reviews the effectiveness of the Group’s risk management 
processes and internal financial and non-financial controls. The key features of the risk 
management process that were in place during the year are as follows:

 – Each business function conducted risk assessments based on identified business 
objectives, which were reviewed and agreed annually by the Senior Management 
of each function. Risks are considered across the areas of financial, people and 
regulatory and are evaluated in respect of their potential impact and likelihood. 
These  risk  assessments  are  updated  and  reviewed  at  least  quarterly  and  are 
reported to the Committee

 – A Group risk assessment is also undertaken by the internal audit team, which 
considers all areas of potential risk across all systems, functions and key business 
processes.  This  risk  assessment,  together  with  the  business  risk  assessments, 
forms the basis for determining the internal audit plan

 – The Head of Internal Audit met with all Senior Management to undertake a 
formal review of the internal controls across the Group. Senior executives were 
required to certify compliance with the Group’s policies and procedures and 
that appropriate internal controls were in operation during the period under 
review. Any weaknesses are highlighted, and the results are  reviewed by the 
Head of Internal Audit, the Committee and the Board

 – The Committee confirmed to the Board that it has reviewed the effectiveness 
of the systems of internal control, including financial, operational, and compliance 
controls, and risk management for the period of this report, in accordance with 
the Code and the Risk Management and Internal Control Guidance

INTERNAL AUDIT
Part of the assurance provided to the Committee when reviewing the effectiveness 
of the Group’s systems of internal control comes from internal audit.

The Head of Internal Audit, who reports directly to the Committee Chair, provides 
assurance to the Committee through independent reviews of agreed risk areas. 
The  Committee  is  responsible  for  overseeing  the  work  of  the  internal  audit 
function. It reviews and approves the scope of the internal audit annual plan and 
assesses  the  quality  of  internal  audit  reports,  along  with  management’s  actions 
relating to findings and the closure of recommended actions. 

In  February  2021,  a  carefully  targeted  internal  audit  plan  was  agreed  to  provide 
appropriate assurance to the Committee over the effectiveness of risk management 
and  internal  control  processes  across  the  Group.  The  internal  audit  plan  is  risk 
based and takes an independent view of what internal audit considers to be the 
highest known and emerging risks and strategic priorities facing the business. The 
Committee is satisfied that the internal audit plan provides appropriate assurance 
on the controls in place to manage the principal risks facing the Group. Internal 
audit resources to deliver the internal audit plan were reviewed in February 2021, 
with an agreement that in-house resources would be increased, as well as the use 
of external partners in both the UK and US.

The Head of Internal Audit:

 – Attended  all  Audit  Committee  meetings  and  provided  reports  and  verbal 

updates to the Committee

 – Had  direct  access  to  all  Committee  members  and  met  with  the  Committee 

Chair and Committee members separately

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 – Met with the Audit Committee Chair a number of times to carry out formal 

reviews of the internal audit function’s resources, approach and audit plan

 – Managed the risk register review process

 – Met privately with the Committee without management being present

Following  assessment  by  the  Committee  during  the  year,  it  concluded  that  the 
Group internal audit function was effective.

The  Group  also  has  an  operational  audit,  loss  prevention  and  security  team  who 
review compliance with certain key internal procedures in stores and at other locations.

EXTERNAL AUDITOR
Interaction with external audit
One  of  the  Committee’s  roles  is  to  oversee  the  relationship  with  the  External 
Auditor,  Ernst  &  Young  LLP,  and  to  evaluate  the  effectiveness  of  the  service 
provided  and  their  ongoing  independence.  The  effectiveness  of  our  External 
Auditor is assessed in accordance with a process agreed by the Audit Committee, 
which involves gathering information through a series of questionnaires.

The External Auditor has attended all of this year’s Committee meetings and at 
each  meeting  has  time  with  the  Committee  without  management  present.  The 
Chair  of  the  Audit  Committee  has  also  met  with  the  external  audit  partner  to 
review the audit scope and audit findings.

Auditor independence and objectivity
During  the  year,  the  External  Auditor  reported  to  the  Committee  on  their 
independence from the Group. The Committee and the Board are satisfied that 
Ernst & Young LLP has adequate policies  and safeguards in place to ensure that 
Auditor  objectivity  and 
is  maintained.  When  assessing 
the  independence  of  the  External  Auditor,  the  Committee  considers,  amongst 
other things, the length of tenure of the audit firm and the audit partner, the value 
of non-audit fees provided by the External Auditor and the relationship with the 
Auditor  as  a  whole.  As  part  of  the  assessment  of  the  External  Auditor,  the 
Committee considered whether the External Auditor had exercised professional 
scepticism and an appropriate degree of challenge to management. 

independence 

CMA Order 2014 Statement of Compliance
Under CMA guidance, FTSE 350 companies are required to have held a tender for 
the audit appointment within the last ten years. On Admission to the London Stock 
Exchange, the Audit Committee commenced a competitive audit tender for the 
financial year ending 26 April 2020. Full details of the tender process are included in 
the Annual Report and Accounts 2020.

The Group confirms that it was in compliance with the provisions of the Statutory 
Audit  Services  for  Large  Companies  Market  Investigation  (Mandatory  Use  of 
Competitive Tender Processes and Audit Committee Responsibilities) Order 2014 
during the financial year ended 2 May 2021.

Non-audit services provided by the External Auditor
The Committee has adopted a formal policy in respect of non-audit services provided by the External Auditor to ensure that Auditor objectivity and independence are 
maintained, in accordance with the EU Audit Reform.

Non-audit service

Policy

The Auditors are eligible for selection to provide 
non-audit services to the extent that their skills and 
experience make them a competitive and most 
appropriate supplier of these services.
Each new non-audit service must be approved by the 
Committee in advance of the services being commenced.
Non-audit fees are capped to a maximum aggregate in 
any financial year of 70% of the average of the statutory 
audit fees charged in the previous three consecutive 
financial years. In the case of this cap, audit-related 
services concerning work required by national legislation 
are excluded.

The Auditor is prohibited from performing these services 
for the Company or any subsidiary within the Group.

Audit-related services
Audit-related services are services, generally of an assurance nature, provided by the Auditor as a result of their 
expert knowledge and experience of the Group. Audit-related services include:
 – Reviews of interim financial information
 – Reporting required by law or regulation to be provided by the Auditor
 – Reports to regulators
Permissible non-audit services
Including, but not limited to:
 – Work related to mergers, acquisitions, disposals or circulars
 – Benchmarking services
 – Corporate governance advice
Prohibited services
In line with the FRC’s ethical standards, services where the Auditor’s objectivity and independence may be 
compromised by the threat of self-interest, self-review, management, advocacy, familiarity or intimidation are 
prohibited. Prohibited services include:
 – Tax services
 – Services that involve playing any part in the management decision-making process
 – Book-keeping and preparing accounting records and financial statements
 – Payroll services
 – Designing or implementing internal controls
 – Valuation services (except such services that have no direct effect or are immaterial to the financial statements)
 – Legal, internal or human resources services
 – Services linked to financing, capital structure and allocation and investment strategy except providing assurance 

services in relation to the financial statements, such as the issuing of comfort letters in connection with 
prospectuses issued by the audited entity

 – Promoting, dealing in or underwriting shares in the Company

Non-audit services provided by Ernst & Young LLP during the financial year ending 2 May 2021 were limited to the provision of access to the firmʼs IFRS accounting online 
portal and the half year review. Fees in relation to these services were £105 (FY20: £1,825) and £52,000 (FY20: £50,000) respectively.

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EXTERNAL AUDITOR EFFECTIVENESS 
It is the Committee’s responsibility to assess the effectiveness of the external audit. 
The Committee assessed the External Auditors effectiveness in August 2020 and 
kept  this  under  review  throughout  the  year  taking  into  account  the  External 
Auditor’s mindset and culture; skills, character and knowledge; quality control and 
judgement. The assessment included:

 – Reviewing the Auditor’s risk assessment and audit approach to those risks

 – Reviewing  and  discussing  the  Auditor’s  formal  reports  to  the  Committee 

including their planning and results reports

 – Considering  the  areas  in  which  the  Auditor  had  challenged  management’s 
assumptions  in  key  areas  of  judgement  and  the  number  and  nature  of  the 
accounting and control observations raised

 – Considering the manner in which the audit was conducted, including the level 

of senior leadership hours spent

 – Assessing feedback from the Committee members and the parties involved in 

the external audit process through a questionnaire

 – Reviewing  the  FRC’s  Audit  Inspection  report  on  Ernst  &  Young  LLP  and 

discussing the planned resulting actions by the Auditor

 – Assessing  the  interaction  between  management,  the  Committee  and  the 

Auditor.

Based on these reviews, the Committee concluded that Ernst & Young LLP had 
applied appropriately robust challenge and scepticism throughout the audit, that it 
possessed  the  skills  and  experience  required  to  fulfil  its  duties  effectively  and 
efficiently, and that the audit was effective. 

Auditor reappointment 
Ernst  &  Young  LLP  has  expressed  willingness  to  continue  in  its  capacity  as 
independent Auditor of the Company. The Committee has recommended to the 
Board the re-appointment of the External Auditor for the 2022 financial year and 
the Directors will be proposing the re-appointment of Ernst & Young LLP at the 
forthcoming AGM.

ROBERT MOORHEAD 
CHAIR OF THE AUDIT COMMITTEE 
7 July 2021

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021REMUNER ATION 
COMMIT TEE REPORT

TE A COL AIAN N I
CHAIR OF THE REMUNERATION COMMITTEE 

Members 

Independent

No. of meetings 
attended

Tea Colaianni (Chair)

Ian Carter1 

Rosa Monckton 

Robert Moorhead2

Dennis Millard3

Section

Chair’s Statement

At a Glance

Fairness, Diversity and Wider Workforce

Annual Report on Remuneration

4/4

1/1

4/4

3/4

2/2

Page 

141

146

152

157

Notes 
1  Ian Carter was appointed as Chair of the Company on 1 November 2020.
2   Robert Moorhead missed one meeting as it was rescheduled at 
short notice and he had a prior commitment which he could not 
break; however, he engaged with the Chair of the Remuneration 
Committee ahead of the meeting and remained engaged and 
briefed on the decisions made. There was a Board meeting later 
that day which he was able to attend. 

3   Dennis Millard served as Chair of the Company until the close of 
the 2020 AGM and was available until 15 December 2020 to 
facilitate the transition to a new Chair.

The Remuneration Committee’s  
Terms of Reference at:  

 thewosgroupplc.com

D E A R  S H A R EH O L D E R

On behalf of the Remuneration Committee, I am delighted to present the 
Group’s Remuneration Committee Report. 

As set out elsewhere in this Annual Report, we started the 2021 financial year still 
very much at the height of the pandemic. Like many other businesses in the UK, we 
were impacted by COVID-19 as a result of lockdown measures, but we are very 
pleased that trading performance has been exceptional. In my report, I have set out 
some of the actions we have taken in response to COVID-19 from a remuneration 
perspective and also our plans for the year ahead. 

The Committee complies with the UK Corporate Governance Code 2018 in terms 
of  composition  and  Terms  of  Reference.  The  Committee’s  Terms  of  Reference, 
which were reviewed and updated during the year, are available on the Group’s 
website at thewosgroupplc.com.

ROLE OF THE REMUNER ATION COMMITTEE
The Committee’s responsibilities are to:
 – Determine remuneration policy for the Company Chair, Executive Directors, the 
Company Secretary and other members of the Senior Management as designated

 – Determine remuneration packages for the Company Chair, Executive Directors, 
the  Company  Secretary  and  other  members  of  the  Senior  Management  as 
designated. No Director plays a part in any decision about his/her own remuneration

 – Review  the  appropriateness  of  the  Remuneration Policy  on  an  ongoing  basis 

and make recommendations to the Board on appropriate changes

 – Obtain up to date comparative market information and appoint remuneration 

consultants as required to advise or obtain information

 – Approve design of, and set targets for, performance related incentives across 

the Company

 – Oversee any major changes to benefits for employees

 – Oversee wider workforce pay practices and incentive arrangements

 – Ensure that failure and excessive risk taking are not rewarded 

None of the Committee members have any personal financial interest (other than 
as a shareholder) in the decisions made by the Committee, any conflict of interest 
arising from cross-directorships, or day-to-day involvement in running the business.

The Company is seeking an advisory vote on the Chair’s Statement and Annual 
Report  on  Remuneration.  The  current  Remuneration  Policy  was  approved  by 
shareholders at the AGM on 17 October 2019 and received very strong support 
with 99.99% of votes cast in favour of the Remuneration Policy.

During the year, the Committee received advice on remuneration matters from 
PwC LLP who were appointed in 2019 following an independent selection process. 
PwC LLP’s fees for this advice were £48,000 (FY20: £33,500), which were charged 
on  a  time/cost  basis.  PwC  LLP  is  a  member  of  the  Remuneration  Consultants’ 
Group, and as such chooses to operate pursuant to a code of conduct that requires 
remuneration  advice  to  be  given  objectively  and  independently.  There  are  no 
connections  between  PwC  LLP  and  individual  Directors  to  be  disclosed.  The 
Committee  is  satisfied  that  the  advice  provided  by  PwC  LLP  in  relation  to 
remuneration matters is objective and independent. 

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WHO SUPPORTS THE COMMITTEE? 
Internal 
Internal support is provided by the Company Secretary and Executive Director HR, 
whose attendance at Committee meetings is by invitation from the Chair, to advise 
on  specific  questions  raised  by  the  Committee  and  on  matters  relating  to  the 
performance and remuneration of the Senior Management team. No Director was 
present for any discussions that related directly to their own remuneration.

HOW THE COMMITTEE SPENT ITS TIME IN 2021
The following sets out the main items considered by the Committee during the year.

During the financial year, there were a number of lockdowns which meant that our 
stores were closed for prolonged periods. During these times, in the UK up to 80% 
of our colleagues were furloughed. The business utilised CJRS up to the statutory 
cap and we then topped up salaries to 100%. 

Despite  significant  headwinds  throughout  the  period,  the  business  continued  to 
make excellent progress on the implementation of our long term strategy, and we 
have been able to deliver strong trading performance. We are also very proud of 
the continuing focus of all our colleagues on delivering growth whilst at the same 
time adjusting to new ways of working. 

Key agenda items
 – Approving the Directors’ Remuneration Report for FY20

 – Consideration of the impact of COVID-19 on remuneration matters

 – Approving  the  formulaic  outcomes  under  the  FY20  bonus  outcomes,  taking 

into account the experience of wider stakeholders

 – Reviewing and approving the performance measures for the FY21 bonus plan 

to ensure alignment with strategic objectives and shareholder interests

 – Granting  awards  under  the  LTIP  and  approving  the  design/measures  for  the 

FY21 LTIP grant

 – Review of Committee composition, Terms of Reference and performance

 – Receiving  reports  and  advice  from  advisers  on  a  range  of  matters  including 
senior executive pay, market themes and trends and updated proxy adviser and 
institutional investor guidance 

 – Reviewing and approving the fee arrangements for the new Chair, Ian Carter 

 – Preparation of the CEO pay ratio 

As  a  Committee,  it  is  our  responsibility  to  make  decisions  which  support  the 
Group’s long term business strategy, and which align with the Group’s culture and 
values. We must balance this with our desire to reflect best practice remuneration 
and high standards of corporate governance. We maintain an ongoing dialogue with 
shareholders  and  proxy  advisers  to  understand  their  views.  We  recognise  that 
executive remuneration is an area of public interest and we have worked hard to 
ensure  that  full  transparency  has  been  provided  in  this  year’s  Directors’ 
Remuneration Report on the Group’s remuneration practices.

COVID-19 and our response 
The  past  year  has  been  challenging  for  many  individuals,  businesses  and  wider 
society.  It  is  clear  that  the  COVID-19  pandemic  has  changed  the  way  in  which 
businesses  operate,  and  we  recognise  that  the  retail  sector  continues  to  be 
impacted in an unprecedented way. During the store closure period, our priority 
has always been the wellbeing and safety of our colleagues and customers. Once 
again, the Board is very proud and humbled by the strength, capability and resilience 
that all colleagues have demonstrated during these challenging times. 

Throughout this report, we have shared ways in which the Company has responded to 
the impact of COVID-19 on its stakeholders. I have set out below some of the specific 
initiatives that were taken to support our colleagues through an incredibly tough year:

 – Targeted initiatives to support their physical and mental wellbeing; 

 – Appropriate personal protective equipment and enhanced cleaning regimes; 

 – Additional  virtual  training  for  colleagues  via  our  new,  innovative  e-learning 

platform; 

 – Providing job security and stability for all our colleagues by ensuring there were 

no redundancies as a direct result of the enforced lockdowns;

 – Ensuring furloughed colleagues had financial security during the store closure 
period by topping up funds made available under the Coronavirus Job Retention 
Scheme (CJRS) so that they received their full basic salary; and 

 – Implementing appropriate working from home policies for colleagues so they 

could balance work and personal commitments. 

142 

In  light  of  our  exceptional  trading  performance  and  the  overall  resilience  of  the 
business over the year, we made the decision to return all furlough money (£6.8 
million) received from the UK Government during FY21 under the CJRS. In addition, 
the launch of The Watches of Switzerland Group Foundation was approved and an 
initial donation of £1.5 million has been committed. 

The Board believes that the management team has taken appropriate actions to 
ensure that the business remains on-track to deliver our long term strategy and we 
will  continue  to  implement  the  Remuneration  Policy  in  a  way  that  moves  the 
business forward in light of the new world in which we are now all operating.

The  remainder  of  this  statement  provides  information  on  our  FY21  business 
highlights,  details  on  the  specific  remuneration  actions  we  took  in  relation  to 
COVID-19  across  the  Group  and  the  application  of  the  Remuneration  Policy  in 
FY21 and for FY22. 

FY21 BUSINESS PERFORMANCE HIGHLIGHTS 
Despite the pandemic, FY21 represented a strong year for the business. Some key 
highlights are as follows: 

 – Revenue increased +11.7% to £905.1m
 – Adjusted EBIT1 increased +38.9% to £77.6m

 – Operating profit increased +69.5% to £81.9m
 – Return on Capital Employed1 increased to 19.7%

1   This is an Alternative Performance Measure. Refer to Glossary on pages 216 to 217 for 

definitions and reconciliation to statutory measures.

APPLICATION OF THE REMUNER ATION POLICY 
I have summarised below the application of the Remuneration Policy and where 
applicable, the impact of COVID-19. 

Base salary/fee increases in FY21
Salary reviews for all colleagues took place in October 2020. It was decided that 
Executive  Directors,  as  well  as  those  in  other  senior  roles,  would  not  receive  a 
salary increase. Instead, the Company reviewed its retail pay rates and focused on 
salary increases for more junior roles in support functions. 

Chair  and  Non-Executive  Director  fees  were  also  reviewed  and  no  increases 
were applied. 

In addition, from 1 April 2020 until 30 June 2020, the CEO, CFO, the Executive 
Director UK and Executive Vice President USA, together with the Chairman and 
Non-Executive  Directors,  voluntarily  reduced  their  salaries/fees  by  25%.  The 
remainder  of  their  salary/fees  (75%)  was  deferred  and  were  subsequently 
reimbursed in July 2020 following the re-opening of the majority of our stores on 
18 June 2020. 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Annual bonus outturn for FY21
The performance target for the FY21 annual bonus was based on Adjusted EBIT. The Committee confirms that the Adjusted EBIT target was not amended in the year 
as a result of the pandemic or for any other reason. Reflecting strong performance in the year, actual EBIT achieved was £77.6 million and we exceeded the maximum 
EBIT target of £62.5 million. This performance takes into account full repayment of furlough monies received during FY21. 

The Committee assessed the formulaic annual bonus outcome for FY21 against a range of factors and was satisfied that the maximum amounts should be paid in light of 
the Company’s exceptional financial performance and increase in shareholder returns against the backdrop of multiple national and local lockdowns. Therefore, no 
discretion was exercised by the Committee. This means that the FY21 bonus outturn for the CEO and CFO is maximum, which equates to 150% of salary and 100% of 
salary respectively. Two-thirds of the bonus will be paid in cash and one-third will be paid in shares which will be deferred for three years. All colleagues in the Company 
schemes earned bonuses in FY21. 

The factors considered by the Committee when determining the bonus outcome are set out below: 

Element

Factors considered by the Committee 

Setting performance conditions

 – The Company set bonus targets for FY21 in line with the Company’s business plan which took into account the impact of COVID-19

Share price compared to prior  
financial year

Shareholder experience

Employee experience

 – Our share price fall at the height of the pandemic was similar to that experienced by many other retailers. However, since then, 

the share price has recovered and is significantly above pre-pandemic levels (see below)

 – Shareholders have enjoyed strong share price growth of more than 250% between the start and end of FY21

 – The Company was committed to protecting jobs throughout the pandemic and did not make any redundancies as a direct result 

of the enforced lockdowns

 – UK furloughed employees’ salaries were topped up above the CJRS statutory cap to ensure they received their full base salary
 – The Company temporarily increased base pay for US employees whose salary was below $50,000 for the period where no sales 

commissions could be earned

 – All employees in the Company were eligible to participate in some form of bonus scheme during FY21
 – The wellbeing of our employees is always a firm priority for our business. During the year, the Company invested significantly in 
the training and upskilling of the workforce. Furthermore, a range of initiatives (such as daily communication platforms, virtual 
competitions and social events, digital magazines etc.) were deployed to ensure continued engagement with colleagues despite 
store and office closures. Further information on these initiatives can be found on page 85 to 87. Overall, feedback from 
employees has been positive and it is the Committee’s view that employee engagement has never been so high

 – There was no bonus payable in respect of FY20; whilst the Company had been outperforming targets, the closure of stores in the 
UK and US caused significant disruption in the final six weeks of trading. As a result, the EBIT targets for FY20 were just missed. 
The Committee did not exercise any discretion in relation to the formulaic FY20 bonus outturn

Prior year financial outcomes

Government assistance

 – CJRS support: In light of national and local lockdowns, the Company utilised CJRS funds from the UK Government up to the 

statutory cap over a period of approximately 26 weeks. The Company’s financial position remained resilient through year end and as 
such, in May 2021 the decision was made to repay the full £6.8 million of furlough funds received from the Government during FY21 

 – Coronavirus Large Business Interruption Loan Scheme (CLBILS): On 14 May 2020 the Group entered into a £45 million facility 

agreement with two of its relationship banks, which was backed by a Government guarantee under the CLBILS scheme, and had a 
maturity of November 2021. The Company repaid and cancelled this loan in full on 5 March 2021 

 – Business rates relief (BRR): The Group received business rates relief during FY21 due to the extended period of enforced store 
closures. In determining the outcome of the bonus, the Committee excluded the budgeted BRR from the target and the actual 
BRR from the outturn (further details can be found on pages 146 and 157)

 – US Government’s employee and rental cost support schemes: The US companies have fully satisfied the loan forgiveness terms 

under the US Paycheck Protection Program and therefore the funds that they have received have been converted into 
government grants

 – Deferral of VAT payments

Company reputation

 – The Committee and Board were very cognisant that the Company is a well-recognised and high-profile business and at all times 

has sought to ensure that decisions on executive pay do not negatively impact on the Company’s brand

In addition to the table above, the Committee also took into consideration the following factors when determining bonus outcomes: 

 – The improved liquidity position of the Company over the year; 

 – The protection of jobs and redeployment of airport colleagues by the Company 

 – The reduction of the Company’s net debt by approximately half; 

 – The Company’s focus on the safety and wellbeing of colleagues and customers 

during and following the store reopening programme and lockdowns;

 – The Company’s commitment to the wider community as demonstrated by the 

approved launch of ‘The Watches of Switzerland Group Foundation’;

when these stores did not open in line with the rest of the UK; and 

 – The additional costs and expenditure related to the COVID-19 pandemic.

Full details on the performance outturn against the targets are shown in the “At a 
Glance” section.

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Environmental, Social and Governance considerations 
The  Committee  is  also  mindful  of  Environmental,  Social  and  Governance  (ESG) 
issues and the importance of linking executive pay to ESG goals. It is an area that is 
being reviewed more broadly and as the Company develops its strategy more fully 
in this area, the Committee intends to review the current incentive framework to 
determine  how  to  better  link  Executive  Director  remuneration  with  ESG 
performance. This is an area that will also be considered as part of the Committee’s 
review of the Remuneration Policy next year. In the meantime, for future bonus and 
LTIP awards the Committee intends to review ESG factors as part of its holistic 
assessment of the overall appropriateness of pay outcomes.

WIDER WORKFORCE CONSIDER ATIONS
The  Watches  of  Switzerland  Group  always  strives  to  be  an  organisation  that  is 
inclusive, rewarding and fair to all employees. During the course of the year, the 
Board  received  reports  from  the  Company  on  pay  and  conditions  across  our 
workforce, including updates from Senior Management on the impact of COVID-
19 on our workforce. The information received by the Board on wider workforce 
remuneration has helped inform the Committee’s decisions on executive pay. The 
information provided included:

 – Regular updates on the number of colleagues on furlough; 

 – Understanding  the  impact  of  furlough  on  total  remuneration  costs,  including 

the cost of topping up pay to 100% for furloughed staff; and

 – Details  on  the  redeployment  of  colleagues  based  in  Heathrow  and  Gatwick 

whilst airport stores were closed.

I am also pleased to report that our first employee forums in the UK and US took 
place  in  2021.  In  2019,  we  designated  Rosa  Monckton  to  be  the  Non-Executive 
Director who will gather employee views on a range of issues, including remuneration. 
It was intended that the first forums would occur in the first half of 2020, but this 
was put on hold temporarily whilst we dealt with the initial impact of COVID-19. 
The UK forum was rescheduled and took place in January 2021 with attendance 
from 24 representatives across both the Retail and Support teams in the UK. The 
representatives delivered feedback on behalf of all colleagues in relation to three 
specific areas from the Company’s 2020 Engagement Survey – the environment, 
career progression and change management. Further information on the first UK 
Listening Forum can be found on pages 86 to 87. The first US forum took place in 
February 2021 and was attended by six representatives from the US business and 
chaired by David Hurley, Executive Vice President US and Nikki Zamblera, Executive 
Director HR. The second UK and US forums are due to take place in summer 2021 
along with the second Company-wide engagement survey – How Are We Doing? 
which was scheduled to take place in January 2021 but which has been postponed 
to September 2021 due to the pandemic. 

At the Watches of Switzerland Group we also value learning very highly. During the 
period  of  lockdown,  we  launched  our  new  e-learning  platform  and  developed  a 
range  of  new  training  modules  for  employees,  which  spanned  a  variety  of  topics 
including anti-bribery and corruption, whistleblowing, brand and product knowledge, 
how to manage people and GDPR. In addition, we launched a number of academies 
and  in-house  training  programmes  to  further  upskill  our  employees.  Further 
information can be found on page 86.

FY21 LTIP grants 
LTIP  grants  were  made  in  September  2020  as  planned.  Whilst  the  Company  had 
initially intended to delay setting LTIP targets, targets were set and communicated to 
shareholders at the date of grant. For the FY21 LTIP grants, we introduced a Return on 
Capital Employed (ROCE) measure whereby 20% of the award vests by reference to 
a three-year average ROCE performance measure. The remaining 80% of the award 
vests by reference to a three-year cumulative Adjusted EPS performance measure.

ROCE is a Key Performance Indicator (KPI) and measures the efficiency with which 
the  Group  is  able  to  utilise  its  capital.  Strong  ROCE  performance  is  critical  in 
ensuring the successful execution of our long term strategy and growth ambitions, 
hence  the  Committee  felt  that  it  was  the  right  time  to  introduce  ROCE  as  a 
secondary performance measure in the LTIP. The Committee believes that the use 
of both Adjusted EPS and ROCE within the LTIP ensures there is appropriate focus 
on profitability, cost and capital efficiency. 

Full details of the performance measures and targets are set out on page 158. 

LTIP awards vesting in FY21
No LTIP award was eligible to vest in FY21 as the first grant under the LTIP was 
made in FY20.

LOOKING AHEAD
The key challenge for the Committee will be to continually monitor and manage the 
impact  of  COVID-19  against  the  execution  of  the  long  term  strategy.  The 
Committee  will  therefore  take  into  account  the  potential  for  unintended 
consequences when setting targets for the annual bonus and making LTIP awards, 
with  the  overriding  objective  to  ensure  that  the  Policy  operates  fairly  without 
prejudicing any of the Company’s stakeholders.

In addition, we will also commence our review of the current Remuneration Policy 
which was approved at the 2019 AGM and is nearing the end of its three-year cycle. 
A new Remuneration Policy will be put to a binding shareholder vote at the 2022 
AGM. As part of this exercise, the Committee will consider how best our ongoing 
executive remuneration framework aligns with the long term strategy and where 
necessary, we will consult with our major shareholders and proxy advisers.

Base salary/fee increases for FY22 
Salary  reviews  for  all  staff  are  scheduled  to  take  place  in  October  2021.  To  the 
extent there are increases, the Executive Directors will receive no more than the 
same percentage increase as the wider workforce. Non-Executive Director fees 
will be reviewed at the same time. 

Annual bonus for FY22
The annual bonus will be determined in line with the normal cycle. For FY22 there 
are no proposed changes to the annual bonus; it will continue to be based 100% on 
Adjusted EBIT. 

During  the  year  the  Committee  did  consider  whether  to  introduce  any  new 
performance measures, in addition to Adjusted EBIT, for the FY22 annual bonus. 
Given the challenges already presented by the pandemic and the Company’s focus 
on ensuring the health and wellbeing of our colleagues whilst also providing the 
highest  level  of  customer  service  during  this  difficult  period,  the  Committee 
concluded that it remained appropriate to remain consistent and focus solely on 
Adjusted  EBIT  for  the  year  ahead,  but  that  the  inclusion  of  other,  non-financial 
measures in the bonus would be considered again in the future. 

LTIP awards to be granted in FY22 
The  Committee  has  determined  that  LTIP  grants  will  be  made  in  line  with  the 
normal cycle in July 2021. In line with last year, the LTIP measures will continue to 
be based on three-year cumulative Adjusted EPS and three-year average ROCE 
with weightings of 80% and 20% of maximum respectively. 

144 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021GENDER PAY REPORTING
Although the UK Government has extended this year’s deadline to submit data due 
to COVID-19, we have published our fourth disclosure of the pay gap based on 
amounts paid in the April 2020 payroll. The bonus gap was based on incentives paid 
in the year to 31 March 2020. The mean gender pay gap at the Group is 28% (FY20: 
29%) and the mean bonus gap at the Group is 51% (46% last year). As expected, 
this year’s figures are broadly consistent with prior year; this is driven by the fact 
that the shape of our business remains generally the same and in particular, labour 
turnover over the past year has been low at 13% of the UK workforce. The full 
report,  including  details  on  the  initiatives  we  have  underway  to  help  close  our 
gender pay gap, is available on our website thewosgroupplc.com. 

IN CONCLUSION 
The remainder of the Remuneration Report is split into three parts:

At a Glance section
The “At a Glance” section provides a summary of the payments made to the Executive 
Directors during FY21 and how it is proposed to operate the Policy in FY22. 

Fairness, diversity and wider workforce considerations
This section contains both discussions on the Company’s initiatives in employee and 
stakeholder  engagement  as  well  as  mandatory  disclosures  on  areas  such  as  the 
gender  pay  gap  and  CEO  to  wider  employee  pay  ratios.  In  addition,  we  have 
included a report on specific areas in relation to wider workforce remuneration 
which the Committee reviewed during the course of the year. 

Annual Report on Remuneration
This section summarises remuneration decisions during the past year. This includes 
details of annual bonus and long term incentive awards granted and vesting during 
the year as well as how the Policy will be implemented for FY22. 

COMMITTEE CHANGES
Dennis  Millard  stepped  down  from  the  Board  as  Chair  on  14  October  2020.  I 
would like to express my thanks to Dennis for his support during the Company’s 
successful transition from a private to listed company. We welcomed Ian Carter on 
1 November 2020, who brings a wealth of experience, knowledge and insight to 
the Board and the Committee.

I hope that you will find this report clear, transparent and informative. If you would 
like to discuss any aspect of this Remuneration Report, I would be happy to hear from 
you. You can contact me through our Company Secretary, Laura Battley. I will also be 
available at the Company’s AGM on 2 September 2021 to answer any questions.

On behalf of the Remuneration Committee and the Board.

TEA COLAIANNI 
CHAIR OF THE REMUNERATION COMMITTEE 
7 July 2021

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AT A GL ANCE

WATCHES OF SWITZERL AND EXECUTIVE REMUNER ATION

Components of remuneration
The Remuneration Committee Report is coded as follows:

  Salary 

  Pension

  Benefits 

  Bonus Plan

  Long Term Incentive Plan

  Shareholding ownership requirements

WHAT IS THE LINK TO COMPANY STR ATEGY? 
The following diagram shows the link between our Remuneration Policy and our 
strategy through looking at our KPIs, which measure the successful implementation 
of that strategy and the measures we use for our incentive plans. 

KPIs

Revenue
4-Wall EBITDA %
Adjusted EBIT

Adjusted EPS
Cash generated from operations
Return on Capital Employed

Business context
FY21 outturns against KPIs

KPI and Outturn

Revenue:

4-Wall EBITDA: 

Adjusted EBIT:

Adjusted EPS:

Cash generated from operations:

Return on Capital Employed:

Fixed

£905.1m

18.3%

£77.6m

23.8p

£169.8m

19.7%

BONUS PL AN

Performance Condition: 
Adjusted EBIT

Reflects the successful delivery 
of a number of KPIs: revenue, 
sales growth and EBITDA.

LTIP

Performance Conditions: 
Adjusted EPS and Return on 
Capital Employed

Reflects the successful delivery of 
a number of KPIs over the longer 
term: revenue, sales growth, 
capital efficiency and profit.

Salary 
Reflects the value of the individual, their role, skills, experience and contribution to 
the business.

Benefits 
Aligned with all other employee arrangements.

Pension 
Alignment of employer pension contributions with the wider workforce at 3%.

Variable

Bonus Plan 
Incentivises achievement of annual objectives and aligns Director and shareholder 
interests by delivering one third of the bonus in deferred shares.

LTIP 
Motivates key individuals to achieve long term targets and deliver sustainable 
performance.
Total remuneration
Sum of the fixed and variable components of remuneration.

WHAT WAS THE FIXED PAY FOR FY21?

Fixed components

Brian Duffy (CEO)

Salary:  

£479,167

Pension:   £0

Benefits:   £23,419

Anders Romberg (CFO)

Salary:  

£335,417

Pension:   £10,719

Benefits:  £33,499

Notes  
1.   The salary for the CEO and CFO reflects the voluntary temporary reduction of 25% 

that was effective from 1 April 2020 until 30 June 2020. The payment of the remaining 
75% was deferred until July 2020. The CEO and CFO’s agreed salaries for FY21 were 
£500,000 and £350,000 respectively, and the amounts waived were £20,833 and 
£14,583 respectively. 

2.   Pension figures were calculated based on Executive Directors’ actual salary earned 

during FY21. They therefore reflect the temporary reductions that were implemented 
due to COVID-19 but not the salary deferral. 

3.  Benefits include car or car allowance and private healthcare.

WHAT WAS THE BONUS FOR FY21?
The following table sets out the bonus performance condition, targets and level of satisfaction:

Performance condition 

Adjusted EBIT 

Threshold

Target 

Maximum 

Actual 

Maximum  CEO Bonus

CFO Bonus

£59.4m

£62.5m

£65.3m

£77.6m

100%

£718,751

£335,417

Percentage of 

FY21 is the second year of operation of the new Bonus Plan. In determining the outcome of the bonus, the Committee:

 – noted that the performance set out above was after the full repayment of furlough money received during FY21 (£6.8 million);

 – excluded the budgeted Business Rates Relief from the target (£11.6 million) and the actual Business Rates Relief from the outturn (£13.6 million);

 – assessed the formulaic annual bonus outcome for FY21 against a range of factors including the wider stakeholders’ experience as outlined in the Chair’s letter on 

page 141.

The Committee was satisfied that the outcome was reflective of the underlying performance of the business and determined that the FY21 bonus outturn for the CEO 
and CFO was maximum, which equated to 150% of salary and 100% of salary respectively. Two-thirds of the bonus was paid in cash and one-third was paid in deferred 
shares. No discretion was exercised by the Committee. 

146 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
LTIP AWARDS VESTING IN FY21
As the Company only listed in May 2019, there are no awards eligible to vest for this 
financial year. 

WHAT WAS THE TOTAL REMUNER ATION FOR FY21?

Total compensation

Brian Duffy (CEO)

Salary: 

£479,167

Pension: 

£0

Benefits:  £23,419 

Bonus: 

£718,751

Total:  

£1,221,337

Anders Romberg (CFO)

Salary: 

£335,417

Pension: 

£10,719 

Benefits:  £33,499 

Bonus: 

£335,417

Total:  

£715,052

Notes  
1.  See earlier footnote on voluntary temporary salary reductions.
2.  See earlier footnote on pension figures.
3. Benefits include car or car allowance and private healthcare.

HOW DOES THE TOTAL REMUNER ATION FOR FY21 COMPARE TO OUR POLICY?

2,773,419

2,273,419

1,221,337

1,498,419

523,419

1,662,749

1,356,499

936,499

715,052

393,999

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

Actual

Minimum

On-Target

Maximum

Maximum (with 
50% LTIP share
price growth)

Actual

Minimum

On-Target

Maximum

Maximum (with 
50% LTIP share
price growth)

CEO

CFO

Fixed

Annual Bonus 

LTIP

Equity growth on LTIP shares

Notes 
1.  Assumptions for the scenario charts are as follows: 

Element 

Fixed pay

Annual bonus

LTIP

Minimum

On-target

Maximum

Base salary of £500,000 for CEO and £350,000 for CFO
Pension of 0% of salary for CEO and 3% of salary for CFO

None 

None

50% of maximum award

60% of maximum award

100% of maximum award

100% of maximum award

2.   Actual pay for FY21 reflects the 25% reduction to Executive Director salaries that was implemented as a result of the COVID-19 pandemic over the three-month period from 

April 2020 to June 2020. 

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2,500

2,000

1,500

1,000

500

0

HOW DOES OUR REMUNER ATION COMPARE TO OUR PEERS?
The  following  chart  shows  the  relative  position  of  salary  and  target  total 
remuneration for our Executive Directors in comparison to our peers in the FTSE 
250. Both salary and target total remuneration for our two Executive Directors fall 
below the median of the peer group. This is in line with the Committee’s intention 
at IPO to set the current Executive Directors’ salaries around the lower quartile of 
the FTSE 250, given their significant shareholdings in the business prior to IPO. 

As the Company matures, the desired policy for any new joiners is median fixed 
pay,  median  to  upper  quartile  incentive  opportunities  and  median  total 
remuneration compared to the FTSE 250. This aligns with the performance-based 
culture of the Group whereby exceptional performance must be delivered in order 
to earn more than market median level reward. 

WHAT IS THE IMPACT OF SHARE PRICE ON THE OVER ALL WEALTH OF 
EXECUTIVES LINKED TO THE COMPANY?
The table below sets out, for each Executive Director, the single figure for FY21, the 
number of shares held by the Director at the beginning and end of the financial year 
and the impact on the value of these shares taking the opening price and closing 
price  for  the  year.  We  note  that  both  Executive  Directors  have  material 
shareholdings in the Company and hence, the impact of share price movements on 
Executive Directors’ wealth is more impactful on a long term basis than the single 
figure of remuneration for a particular year: 

FY21 
Single 
figure 
(£000s)

Shares 
held at 
start of
year 

Shares 
held at 
end of 
year

Value of 
shares at 
start of 
year
(£000s)1

Value of 
shares at 
end of 
year
(£000s)2

Difference 
(£000s) 

£1,221,337 7,474,777 6,474,777

£17,304 £47,460

£30,156

£715,052 2,624,999 1,624,999

£6,077

£11,911

£5,834

Key

FTSE 250 UQ

FTSE 250 M

WoS

FTSE 250 LQ

Brian Duffy 
(CEO)

Anders 
Romberg (CFO)

Notes  
1.   The closing market price of the Company’s shares as at 27 April 2020, being the first 
trading day in the period ended 2 May 2021, was 231.5 pence per ordinary share.
2.   The closing market price of the Company’s shares as at 30 April 2021, being the last 
trading day in the period ended 2 May 2021, was 733.0 pence per ordinary share.

W H AT I S T H E R AT I O N A L E B E H I N D O U R R E M U N E R AT I O N P O L I C Y?
The Watches of Switzerland Group’s Remuneration Policy is designed to provide a 
framework to:
 – Promote the long term success of the Company;

 – Support Group strategy, linked to key KPIs such as profit growth;

 – Recruit, retain and develop high quality people who are experts in their field and 
to focus the Executive Directors on the delivery of the Group’s growth strategy;

 – Provide an appropriate balance between fixed and performance-related pay to 
support  a  high-performance  culture  and  a  platform  for  delivering  superior 
service to our customers and enabling expansion of the business;

 – Provide a remuneration structure which is easily understood by all stakeholders; and

 – Adhere  to  principles  of  good  corporate  governance  and  appropriate  risk 

management.

Further  information  on  the  Company’s  desired  Remuneration  Policy  positioning 
and  supporting  rationale  can  be  found  on  page  83  of  the  Annual  Report  and 
Accounts 2019. 

In determining the Remuneration Policy, the Committee paid particular attention to 
Provision 40 of the Code. The following table summarises the Committee’s views. 

Factor: Clarity 
How our Remuneration Policy aligns 

 – The Remuneration Policy sets out clearly the basis for any payments and the 

terms of the incentive arrangements operated. 

 – The performance conditions used for the Annual Bonus Plan and Long Term 
Incentive  Plan  are  based  on  the  Group’s  KPIs,  ensuring  direct  alignment 
between the successful implementation of the strategy and the reward provided 
to the Executive Directors.

Factor: Simplicity 
How our Remuneration Policy aligns 

 – The Incentive Plans are in line with standard UK market practice and therefore 

should be familiar to all stakeholders.

Base Salary

Total Target
Remuneration

Base Salary

Total Target
Remuneration

CEO

CFO

WHAT IS THE CURRENT SHAREHOLDING OF OUR EXECUTIVE DIRECTORS? 
The  following  chart  shows  the  Executive  Directors’  shareholdings  against  their 
shareholding  requirements.  Both  Executives  already  exceed  the  shareholding 
requirement of 200% of salary. The shareholding numbers are calculated using the 
share  price  as  at  30  April  2021  of  £7.33,  which  was  the  last  trading  day  in  the 
period  ending  2  May  2021.  For  the  Executive  Directors’  current  holdings,  this 
includes all beneficially owned shares and the net of tax value of the IPO award for 
the CEO. In addition, we have also shown the unvested 2019 and 2020 LTIP awards 
which are subject to ongoing performance conditions (see page 158 for full details 
of shareholdings). 

Mimimum Shareholding
Requirement

Anders Romberg

Brian Duffy

0%

2,000%

4,000%

6,000%

8,000% 10,000% 12,000% 14,000%

Current Shareholding

Post tax value of unvested share awards subject to continued employment

Unvested share awards subject to performance

Minimum Shareholding

148 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Factor: Risk 
How our Remuneration Policy aligns 

The Remuneration Policy includes: 

 – Setting defined limits on the maximum awards which can be earned under the 

Annual Bonus Plan and the Long Term Incentive Plan.

 – Requiring the deferral of a substantial proportion of the incentives in shares for 

a material period of time. 

 – Aligning the performance conditions with the strategy of the Company. 

 – Ensuring a focus on sustainable performance through the Long Term Incentive 

Plan. 

 – Ensuring  there  is  sufficient  flexibility  to  adjust  payments  through  malus  and 

clawback.

 – An overriding Committee discretion to depart from formulaic outcomes under 

the Incentive Plans.

These elements mitigate against the risk of target-based incentives by: 

 – Limiting the maximum value that can be earned

 – Deferring  a  significant  proportion  of  the  value  earned  in  shares  for  the  long 
term  which  helps  ensure  that  the  performance  earning  the  award  was 
sustainable and thereby discouraging short term behaviours

 – Aligning any reward to the agreed strategy of the Company 

 – The Long Term Incentive Plan focuses on the sustainability of the performance 

over the longer term

 – Reducing  the  awards  or  cancelling  them  if  the  behaviours  giving  rise  to  the 

awards are inappropriate 

 – Reducing the awards or cancelling them, if it appears that the criteria on which 
the award was based do not reflect the underlying performance of the Group.

Factor: Predictability 
How our Remuneration Policy aligns 

 – The Remuneration Policy clearly sets out the potential rewards available to the 
Executive  Directors  depending  on  the  performance  achieved.  In  addition,  all 
the checks and balances set out above under Risk are disclosed as part of the 
Remuneration Policy.

Factor: Proportionality 
How our Remuneration Policy aligns 

 – The Company’s incentive plans clearly reward the successful implementation of 
the  strategy  and,  through  deferral  and  measurement  of  performance  over  a 
number of years, ensure that the Executive Directors have a strong drive to 
ensure  that  the  performance  is  sustainable  over  the  long  term.  Poor 
performance cannot be rewarded due to the Committee’s overriding discretion 
to depart from the formulaic outcomes under the incentive plans if they do not 
reflect underlying business performance.

Factor: Alignment to culture 
How our Remuneration Policy aligns 

 – A key tenet of the Watches of Switzerland Group culture is a focus on ensuring 
long  term  sustainable  performance.  This  is  reflected  directly  in  the  type  of 
performance conditions used in the incentive plans. 

 – The focus on share ownership and long term sustainable performance is also a 

part of the Company’s culture.

Remuneration positioning rationale
The  Remuneration  Committee  adopted  a  post-IPO  remuneration  policy 
positioning taking into account the size of the Group (based on market capitalisation) 
and practice in the retail sector. The Remuneration Committee’s policy positioning 
is set out in detail below.

 – As  a  principle,  the  Remuneration  Committee  and  the  current  Executive 
Directors felt that it was necessary to have a total remuneration package which 
was more heavily weighted towards variable pay to preserve the performance-
based  culture  of  the  organisation  and  to  ensure  sufficient  focus  on  the 
Company’s performance post-Admission. This also complements the material 
shareholding that both incumbents held following Admission; 

 – The base salary for the CEO was set at the lower quartile of the FTSE 250 and 

between the lower quartile and median of the FTSE General Retailers;

 – The base salary for the CFO was set between the lower quartile and median of 

the FTSE 250 and at the median of the FTSE General Retailers;

 – In line with the UK Corporate Governance Code, the Remuneration Committee 
set  pension  contributions  for  the  CFO  in  line  with  the  Company’s  pension 
provision  for  its  wider  workforce.  The  CEO  elected  to  receive  no  pension 
contributions; and

 – The Remuneration Committee broadly applied its desired policy position to target 
variable incentives at median to upper quartile levels of the relevant peer groups.

Desired Remuneration Policy Position
The Remuneration Committee felt that it was necessary to have a specific policy 
position  for  new  joiners  and  also  as  the  Company  matures.  The  desired  policy 
position for remuneration is as follows. The Company was positioned below the 
median  in  terms  of  market  capitalisation  of  the  FTSE  250  (excluding  financial 
services) and FTSE General Retailers when this policy position was developed. For 
the Executive Directors, the desired policy position as the Company establishes 
itself following admission will be as follows:

 – Median fixed pay;

 – Median – upper quartile incentive opportunities; and 

 – Total target remuneration at around the median. 

The  Remuneration  Committee  feels  that  this  approach  is  aligned  with  the 
performance-based culture of the Group. Thus, market-level rewards will only be 
earned if performance is delivered, with the opportunity to earn more than median 
for exceptional performance. 

HOW IS THE POLICY GOING TO BE IMPLEMENTED IN FY22?
This section comprises part of the Annual Report on Remuneration. The following 
table  summarises  how  the  Remuneration  Policy  will  be  operated  in  FY22.  The 
decisions made took into account both internal and external conditions. The full 
Remuneration Policy is available on the website: thewosgroupplc.com and can be 
found in the 2019 Annual Report and Accounts on pages 82 to 91.

149 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021D I R E C TO R S ’  R E M U N E R AT I O N R E P O RT C O N T I N U E D

Element

FY22 FY23 FY24 FY25 FY26

Summary 

Base salary 

 – Set at a level which is market competitive to attract and retain Executives and at a level which reflects 

an individual’s experience, role, competency and performance. 

Base salary levels for FY22 (subject to October 2021 salary/fee review)
 – CEO: £500,000 (No change)

 – CFO: £350,000 (No change)

 – Market standard benefits including (but not limited to) company car, private health insurance and life 

insurance.

 – The maximum value of the employer pension contribution allowance is in line with the majority 

employee contribution (currently this is 3% of salary). 

 – The CEO, Brian Duffy, has continued to waive his employer pension contribution.

 – Maximum opportunity of 150% of salary (CEO); 100% of salary (CFO).

 – Two-thirds of the bonus award will be paid out in cash with the remaining one-third deferred into 

shares and subject to a three-year vesting period.

Annual bonus for FY22 
 – CEO: 150% of salary.

 – CFO: 100% of salary. 

The payouts under the bonus for levels of performance will be as follows: 

Threshold  
(20% of Max Bonus)* 

Target 
(50% of Max Bonus)*  

Maximum 
(100% of Max Bonus)*

*Straight line between these points.

Awards will be based 100% on Adjusted EBIT. Due to commercial sensitivity the targets will be 
retrospectively disclosed at the end of the financial year. 

 – Maximum opportunity of 200% of salary.

 – A two-year holding period will apply following the three-year vesting period. 

LTIP awards for FY22 
 – CEO: 200% of salary. 

 – CFO: 175% of salary. 

 – The LTIP awards will be granted in July 2021. The payouts under the LTIP for levels of performance 

will be as follows:

Threshold  
(20% of Max LTIP)*   

*Straight line between these points.

Target 
(60% of Max LTIP)*   

Maximum 
(100% of Max LTIP)*

Awards will be based 80% on three-year cumulative Adjusted EPS and 20% on three-year average 
ROCE. Targets are as follows:

 – Adjusted EPS: 103.7p (Threshold); 109.1p (Target); 114.6p (Maximum)

 – ROCE: 21.0% (Threshold); 22.1% (Target); 23.2% (Maximum)

Benefits 

Pension 

Bonus Plan 
Cash

Deferred shares

LTIP 
Vesting period

Holding period

150 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
 
 
 
Element

FY22 FY23 FY24 FY25 FY26

Summary 

Shareholding 
requirements

Company Chair 
and Non-Executive 
Director Fees

 – The minimum shareholding requirement for Executive Directors is 200% of salary. 

 – A post-cessation minimum shareholding requirement will apply to Executive Directors. The current 

Executive Directors have a requirement to hold 100% of their pre-cessation shareholding 
requirement for 12 months from their leaving date. Any future Executive Directors will be required to 
hold 100% of their pre-cessation shareholding requirement for 24 months from their leaving date. 

 – As noted earlier, the Chair and NEDs took a voluntary temporary reduction of 25% to their fees as 
part of specific arrangements that were implemented in response to COVID-19. This was effective 
from 1 April 2020 and continued for a period of three months; it is reflected in the total single figures 
for this year. The Chair and the NEDs also deferred the remainder of their fees for this period. 

Fees for FY22 (subject to October 2021 salary/fee review)
 – Chairman: £190,000 p.a. (No change)

 – NED base fee: £50,000 p.a. (No change)

 – Senior Independent Director fee: £10,000 p.a. (No change)

 – Committee Chair fee: £10,000 p.a. (No change)

 – Audit Committee or Remuneration Committee membership fee: £5,000 p.a. (No change)

 – Nomination Committee membership fee: £2,500 p.a. (No change) 

Key elements of disclosure and page references/statements

CEO pay ratio

CEO remuneration since IPO

Total Shareholder Return Graph

Percentage change in Director’s Remuneration

Relative importance of spend on pay

Taxable Benefits 

Pension

Bonus outturn for FY21

LTIP Awards vesting during FY21

Payments to past Directors 

Payments for loss of office

External Directorships 

Statement of implementation of Policy for FY22

Consideration by the Directors of matters relating to Directors’ remuneration 

Statement of shareholder voting 

See page 154

See page 156

See page 156

See page 156

See page 156

See page 157

See page 157

See page 157

See page 144

See page 158

See page 158

None

See page 149

See page 148

See page 159

151 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021D I R E C TO R S ’  R E M U N E R AT I O N R E P O RT C O N T I N U E D

FAIRNESS, DIVERSIT Y AND 
WIDER WORKFORCE CONSIDER ATIONS

WORKING AT THE WATCHES OF SWITZERL AND GROUP
The Watches of Switzerland Group has always placed an emphasis on making the 
Company  a  great  place  to  work  through  a  culture  of  fairness,  openness 
and inclusivity. We are committed to providing our employees with an open and 
dynamic workplace and to ensuring they are equipped with the most comprehensive 
tools to develop their full potential. This applies to colleagues both in offices and 
stores who are vital in offering our customers an unrivalled experience. Our vision 
and embedded values system enable us to celebrate and reward the achievements 
of our colleagues every day.

This report aims to demonstrate these values not only through our reward offering 
but also through the overall employee experience. In making decisions on executive 
reward, the Committee considers the remuneration and conditions for the wider 
workforce  and  we  believe  that  it  is  important  to  be  transparent  about  the  link 
between the two.

As part of our commitment to fairness, we have included this dedicated section to 
provide more information on our communication with employees, remuneration 
principles, wider workforce pay conditions, the Committee’s remit, our gender pay 
statistics,  how  remuneration  aligns  with  Group  performance  and  the  Group’s 
fairness, diversity and inclusion initiatives.

The Committee seeks to ensure that pay is fair throughout the Company and makes 
decisions  in  relation  to  the  structure  of  executive  pay  in  the  context  of  the  wider 
workforce remuneration and the cascade of incentives throughout the business.

The Committee’s remit extends down to Executives and Senior Management for 
which  it  recommends  and  monitors  the  level  and  structure  of  remuneration.  In 
addition, in this section, we provide context to our Executive pay by explaining our 
employee policies and our approach to fairness, including whether the approach to 
Executive remuneration is consistent and whether the incentives operated by the 
Company align with its culture and strategy.

COMMUNICATIONS WITH EMPLOYEES
Employees  are  not  directly  consulted  on  aspects  of  executive  remuneration, 
however, there are a number of existing channels where their views on remuneration 
can be captured. For example, employees are able to talk about pay matters at the 
Company’s Listening Forums and express their views through Company surveys. 
During FY21 more transparent pay and commission structures were developed in 
the UK in response to employee feedback; further information can be found on the 
next page. We note that we are committed to giving our employees a voice and 
they have always had the opportunity to interact with our Directors. To that end, 
in 2019 we designated Rosa Monckton to be the Non-Executive Director in charge 
of gathering our employees’ views and presenting these to the Board. 

The first forum took place on 29 January 2021 via Zoom and was attended by Rosa 
as well as 24 representatives across both the retail and support teams in the UK. 
The purpose of the first forum was to discuss three specific topics from our 2020 
engagement  survey  –  i)  environmental  action  plan,  ii)  career  progression  action 
plan and iii) change management action plan – and for the Company to learn more 
from our colleagues as to how we can improve in these areas. 

Ahead  of  the  forum,  each  representative  had  attended  pre-forum  meetings  in 
smaller groups to collate feedback on behalf of their direct colleagues. This was later 
fed back to Rosa Monckton and other members of the management team. Rosa 
subsequently reported the findings from the first Listening Forum back to the Board. 

Our second Company-wide engagement survey – How Are We Doing? – was due 
to take place in January 2021 but has been temporarily put on hold due to COVID-19. 
The survey has been rescheduled and is due to take place in September 2021. 

You  can  also  find  more  information  on  the  activities  that  the  Group  undertook 
around wellbeing and employee engagement during store closures and lockdown 
periods on page 84 of the Annual Report and Accounts 2021 in the section titled 
“People, Culture, Community and Environment”.

REMUNER ATION PRINCIPLES
Our reward strategy is designed to support and reinforce the Company’s purpose, 
vision  and  values,  and  to  reward  all  of  our  employees  for  delivering  against  our 
strategic  objectives.  The  remuneration  principles  that  we  have  developed  apply 
across the Group and are cascaded throughout the organisation.

COMMITTEE REPORT PROCESS
The  Committee  carried  out  its  annual  oversight  review  of  key  remuneration 
elements, policies and processes by employee group during FY21. This process was 
introduced in 2020 to enable the Committee to carry out its oversight and review 
of wider workforce pay and policies and to ensure that they are designed to support 
the Company’s desired culture and values.

As  part  of  this  process,  the  Committee  receives  a  report  periodically  from  the 
Company setting out key details of remuneration throughout the Company. Clearly 
the  levels  of  remuneration  and  the  types  offered  will  vary  across  the  Company 
depending on the employee’s level of seniority and role, and also the employee’s 
location. The Committee is not looking for a homogeneous approach; however, 
when conducting its review it is paying particular attention to: 

 – Whether  the  element  of  remuneration  is  consistent  with  the  Company’s 

Remuneration Principles; 

 – If there are differences, whether they are objectively justifiable; and 

 – Whether  the  approach  seems  fair  and  equitable  in  the  context  of  other 

employees.

Once  the  Committee  has  conducted  its  review  of  the  wider  workforce 
remuneration  and  incentives,  it  will  consider  the  approach  applied  to  the 
remuneration of the Executive Directors and Senior Management. In particular, the 
Committee  is  focused  on  whether,  within  the  framework  set  out  above,  the 
approach to the remuneration of the Executive Directors and Senior Management 
is consistent with that applied to the wider workforce.

During FY21, the Company also undertook a review of UK pay and commission 
structures across our brands. Historically, each legacy business had a unique pay 
and  commission  structure.  However,  these  have  now  been  aligned,  with  the 
Company publishing its hourly pay rates and ensuring a single operating model in 
terms of levels of pay, location premiums and commission structures. This aligns 
with  the  desire  for  more  transparent  pay  structures  that  emerged  from  the 
feedback at the first UK Listening Forum. The Company also continues to ensure 
that its pay rates are above the National Living Wage across the business. 

During the course of the year, the Board received reports from the Company on 
pay  and  conditions  across  our  workforce,  including  updates  from  Senior 
Management  on  the  impact  of  COVID-19  on  our  colleagues.  The  information 
received by the Board on wider workforce pay has helped inform the Committee’s 
decisions on executive pay. The information provided included:

 – Regular updates on the number of colleagues on furlough; 

 – Understanding  the  impact  of  furlough  on  total  remuneration  costs,  including 

the cost of topping up pay to 100% for furloughed staff; and

 – Details  on  the  redeployment  of  colleagues  based  in  Heathrow  and  Gatwick 

whilst airport stores were closed.

152 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021As  there  have  been  no  fundamental  changes  to  the  Group’s  remuneration 
framework between FY20 and FY21, the findings which we communicated in the 
2020  Directors’  Remuneration  Report  on  pages  146  to  156  remain  accurate. 
Therefore, the Committee remains satisfied that the approach to remuneration 
across  the  Group  is  consistent  with  the  Company’s  principles  of  remuneration. 

Furthermore, in the Committee’s opinion the approach to executive remuneration 
aligns with the wider Company pay policy and there are no anomalies specific to 
the Executive Directors. 

The  following  table  sets  out  a  summary  of  the  information  received  by  the 
Committee on the Group’s remuneration structure. 

Element of remuneration

Overview of practice at Watches of Switzerland Group plc

Alignment with Remuneration 
Principles

The Watches of Switzerland Group’s reward principles are designed to enable fair and flexible reward structures to be developed and 
implemented across the entire organisation. Nearly two years on from our IPO, we continue to review and redesign our policies in 
line with this principle.

Salary

Annual variable pay

LTIP

Pension

Benefits

Salaries are set to reflect the market value of the role, and to aid recruitment and retention. Remuneration for all employees exceeds 
the National Living Wage. We also monitor closely the rates of pay of people who are training with us to make sure they remain fair 
and competitive.
Salary increases are awarded annually following the Company’s main pay review and are typically between 2% and 3%.
From time to time ad hoc pay reviews are conducted in order to:
 – Make market adjustments, where necessary; and
 – Ensure the Company’s targeted National Living Wage differential is maintained.

All Watches of Switzerland Group employees are entitled to earn variable pay linked to stretching performance targets.
Bonus
Subject to service and eligibility, our colleagues in support functions participate in the Company’s annual bonus plan and are rewarded 
based on financial performance measured using EBIT.
Bonuses typically operate in one of three formats depending on the level of seniority and line-of-sight to performance: 
 – For roles with a global remit, bonuses are based 100% on Group performance;
 – For roles that wholly or mainly concentrate on either our UK or the US operation, bonuses are based 100% on the performance of 

the business in the relevant country; and 

 – For certain business unit roles or regional roles, 50% of bonus is based on local performance (e.g. UK/US) and 50% is based on the 

performance of the relevant business unit. 

In line with market practice, the bonus quantum and the question of whether it is paid solely in cash or in a mixture of cash and 
deferred shares depends on the level of seniority of the employee.
Bonuses to eligible employees are normally paid in June.
Sales Commission plans
A range of plans exist for our retail team members which reflect the size and complexity of the stores. Targets can be based on 
individual objectives for larger stores or team-based objectives for smaller stores. The majority of these plans are paid monthly, 
sometimes quarterly.
We review these schemes periodically to ensure they adhere to our reward principles and support good customer outcomes.

The LTIP is currently available to Executive Directors, members of the Trading Board and a limited number of senior managers. LTIP 
awards are granted annually. Malus and clawback provisions are in place.
The vesting period is three years and all LTIP participants are subject to an additional two-year holding period.
Eligible employees and details of award opportunity are set out below:

Level

Group CEO

Group CFO 

Senior leaders

No. of eligible employees

Targeted ranges (% of salary)

1

1

13

200%

175%

50%-80%

The Company operates a defined contribution pension arrangement, which all UK employees are entitled to participate in.
The Executive Directors are entitled to receive an employer pension contribution of 3% of salary, which is aligned with the level 
available to the majority of the wider workforce in the UK. 
Arrangements for US employees vary depending on territory. In some locations the Company offers a 3% 401k employer match and 
in other locations a 2% match is offered. 

We offer a suite of benefits across the Group, which are designed to be appropriate for different roles and functions. These include 
health insurance (for all US staff and some UK staff), and in the UK, season ticket loans and a cycle to work scheme. Life cover is 
offered to varying degrees depending on grade.
We operate an Employee Assistance Programme (EAP) in the UK. This is intended to help employees deal with any personal 
problems that may adversely impact their work performance, health and/or wellbeing.
All of our employees are entitled to staff discounts, subject to the rules of the relevant schemes.

153 

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A summary of the Company’s general policies is as follows:

Policy

Reward

Recognition and celebration 

Development opportunities 

Equal opportunities and 
diversity initiatives

Description

We have an ethical pay policy, whereby we ensure that our pay rates are ahead of the National Living Wage. As indicated above, we 
have implemented interim reviews for relevant groups of employees when deemed necessary to guarantee compliance with the 
legislation, and to ensure that our pay rates remain competitive with those of our main competitors. The Group has recently 
undergone a National Living Wage audit from HM Revenue & Customs, with a very positive result.

Our award-winning recognition programme, VibE, provides all colleagues with the ability to recognise and celebrate achievements 
across the employee population instantly via a digital platform. We celebrate these achievements in style at our annual award 
ceremonies. Clarity, our bi-monthly internal magazine, is another platform through which we engage with our colleagues, provide 
Company news, and recognise and celebrate achievements across the workforce.

We are proud of our wide range of training and development programmes both in the UK and US, and we work closely with our 
brand partners to ensure that our colleagues are true experts in our category. Our e-learning modules make learning and personal 
development accessible to all.

The Company is committed to an active Equal Opportunities Policy from recruitment and selection, through training and 
development, performance reviews and promotion. All decisions relating to employment practices are objective, free from bias and 
based solely upon work criteria and individual merit. The Company is responsive to the needs of its employees, customers and the 
community. We are an organisation that seeks to make use of everyone’s talents and abilities, and where diversity is valued. The 
Company ensures that its promotion and recruitment practices are fair and objective and encourages the continuous development 
and training of its employees, as well as the provision of equal opportunities for the training and career development of all colleagues. 
Further details of this are shown on pages 87 to 89.

GENDER PAY 
UK legislation requires employers with more than 250 employees to disclose information on their gender pay gap on an annual basis. Although the Government has 
extended this year’s deadline to submit data due to COVID-19, we have published our fourth disclosure of the pay gap based on amounts paid in the April 2020 payroll. 
The bonus gap was based on incentives paid in the year to 31 March 2020. The mean gender pay gap at the Group is 28%, compared to 29% last year. The mean bonus 
gap at the Group is 51%, compared to 46% last year. As expected, this year’s figures are broadly consistent with prior year; this is driven by the fact that the shape of our 
business remains generally the same and in particular, labour turnover over the past year has been low at 13% of the UK workforce. The full report, including details on 
the initiatives we have underway to help close our gender pay gap, is available on our website thewosgroupplc.com. 

REMUNER ATION AND ALIGNMENT WITH PERFORMANCE
CEO pay ratio
Our CEO to employee pay ratios for FY21 and FY20 are set out in the table below:

Financial year

FY21 (reported)

FY20 (reported)
FY20 (excluding one-off IPO award)1

Method used

25th percentile 
pay ratio

50th percentile 
pay ratio

75th percentile 
pay ratio

Option A

Option A

Option A

61:1

317 :1

25:1

51:1

262 :1

21:1

37:1

179:1

14:1

Notes
1.   The CEO single figure of remuneration for FY20 included the one-off IPO award (which had a value of £5,999,999 based on the IPO price of £2.70) to Brian Duffy. On the 

Company’s Admission, Brian Duffy was granted a one-off award in the form of a nil cost option by the principal selling shareholder over some of their shares, in recognition of his 
contribution to the Company up to Admission and to ensure ongoing incentivisation and retention in his role following IPO. The terms of this award were agreed in FY19 (and can be 
found on pages 75 and 76 of the 2019 Annual Report) and subsequently finalised early in FY20 and as such, it was included in last year’s single total figure of remuneration.

154 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Details of salary and total pay and benefits as required under the regulations are set 
out below:

CEO base salary (£’000): 479.2 (includes voluntary 25% reduction in May and June)

CEO total pay and benefits (£’000): 1,221.3

Employee figures (£’000)

25th percentile employee 
50th percentile employee
75th percentile employee

Salary

Total pay 
and benefits

32.6

23.0

18.1

33.1

23.9

20.1

The Company has used Option A to calculate the CEO pay ratio. The Company 
feels  that  using  comparable  single  figure  data  ensures  the  most  like  for  like 
comparison of CEO pay against the pay levels of employees at the 25th, 50th and 
75th percentiles. We have determined the individuals at the 25th, 50th and 75th 
percentiles as at 2 May 2021, the last day of the financial year. 

The graph below shows how the Company’s CEO pay ratio has changed compared 
with the Company’s TSR performance (share price plus dividends paid) over the 
last two years. For the purpose of the chart below, for FY20 we have used the pay 
ratio excluding the CEO’s one-off IPO award, as we believe this provides a more 
meaningful comparison year-on-year. Over time a ten-year history will be built up. 

400

350

300

250

200

150

100

50

0

o
i
t
a
r

y
a
p
O
E
C
d
e
s
a
b
e
R

2020

2021

CEO vs 25th percentile employee
CEO vs 75th percentile employee

CEO vs median employee
TSR rebased

When rebased, the 'CEO vs median employee' line overlaps with the 'CEO vs 
25th percentile employee' line; therefore the former cannot be seen on the chart.

In summary, there has been a significant decrease in the reported CEO pay ratios 
for FY21 compared to FY20. This is because the CEO’s total pay and benefits for 
FY20 includes the one-off IPO award he received, which had a value of £5,999,999 
at grant. Full details of the terms and conditions of the one-off award are set out on 
pages 75 and 76 of the 2019 Annual Report. 

When comparing the FY21 CEO pay ratio with the FY20 CEO pay ratio excluding 
the one-off IPO award, there has been an increase year-on-year. This is driven by 
the fact that last year, no bonuses were payable to Executive Directors. Despite the 
business having made excellent progress against its targets during the majority of 
FY20, the timing of the COVID-19 outbreak and closure of stores during the last six 
weeks  of  the  financial  year  caused  significant  disruption  and  resulted  in  targets 
being missed. This year, however, despite the continued impact of the pandemic 
and multiple lockdowns, trading performance has been exceptional, and the CEO 
received a bonus of 150% of salary (i.e. 100% of the maximum bonus opportunity). 

The first LTIP award is due to vest in July 2022 (subject to performance outcomes), 
meaning that the FY21 and FY20 ratios do not include a value in respect of the LTIP. 
To the extent that LTIP awards vest, the value of these awards will be included from 
FY22  onwards.  This  will  introduce  a  further  degree  of  variability  to  the  ratio, 
because the LTIP is provided in shares, and therefore movements in the share price 
over the three-year performance period will affect the vesting value of the LTIP and 
the resulting CEO pay ratio.

In addition, we expect the ratios could be fairly volatile for the following reasons:

 – The CEO’s pay is made up of a greater proportion of incentive pay than for 
employees generally, and this leads to a higher degree of variability in his overall 
pay each year; and 

 – LTIPs are provided in shares, and therefore an increase in share price over the 
three years magnifies the impact of a long term incentive award vesting in any 
given year.

We recognise that the ratio is driven by the different structure of the pay of our 
CEO  versus  that  of  our  employees  generally,  as  well  as  the  make-up  of  our 
workforce. What is important from our perspective is that this ratio is influenced 
only by the differences in structure, and not by divergence in fixed pay between the 
CEO and wider workforce. The Committee reviews information about employee 
pay, reward and progression policies of the Company and is comfortable that the 
median pay ratio is consistent with these policies.

Notes on methodology 
In determining the quartile figures, the hourly rates were annualised using the same 
number of contractual hours as the CEO. Actual pay and benefits were calculated 
for all UK employees at the snapshot date and subsequently ranked in order to 
identify the relevant person at each quartile. For the purpose of the calculations the 
following elements of pay were included (if applicable) for all employees:

 – Annual basic salary;

 – Private medical insurance value;

 – Car or car allowance;

 – Employer  pension  contribution  (noting  that  the  current  CEO  continues  to 

waive his employer pension contribution);

 – Bonus earned in the year in question;

 – LTIP value;

 – Management incentive plan value.

For FY21 the CEO received an annual bonus of 100% of maximum i.e. 150% of 
salary.  See  page  143  for  further  information  on  the  factors  considered  by  the 
Remuneration Committee when determining FY21 bonus outcomes. No elements 
of  pay  have  been  omitted.  Where  required,  remuneration  was  approximately 
adjusted to be on a full-time and full-year equivalent basis based on the employee’s 
contracted hours and the proportion of the year they were employed.

155 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
D I R E C TO R S ’  R E M U N E R AT I O N R E P O RT C O N T I N U E D

Percentage change in Directors’ remuneration
The table below shows how the percentage change in each Director’s salary/fees, 
taxable  benefits  and  annual  bonus  between  FY21  and  FY20  compares  with  the 
average percentage change in each of those components of pay for the UK-based 
employees of the Group as a whole.

This table will build up over time to a five-year comparison as required by the EU 
Shareholder Rights Directive II. The regulations prescribe that all employees of the 
listed company, excluding Directors, should be included in the average employee 
calculation. However, as the Watches of Switzerland Group PLC does not have any 
employees other than the two Executive Directors, no statutory disclosure can be 
provided  in  respect  of  the  employees.  Therefore,  the  Company  has  chosen  to 
voluntarily disclose the information in the table below using UK full-time employees 
as the comparator group; this group was chosen on the basis that the majority of 
our workforce is UK-based. 

Year-on-year changes in pay for Directors compared to the average UK employee 
increase:

Name

Executive Directors

Brian Duffy

Anders Romberg

Non-Executive Directors
Ian Carter2

Tea Colaianni

Robert Moorhead

Rosa Monckton
Dennis Millard3
Fabrice Nottin4 

FY20 to FY21

Salary/Fees

Taxable 
Benefits

Annual 
Bonus

0%

0%

n/a

0%

0%

0%

0%

n/a

2.7%

-43.0%

n/a

n/a

n/a

n/a

n/a

n/a

n/a1
n/a1

n/a

n/a

n/a

n/a

n/a

n/a
n/a5

Average percentage increase for UK employees 

5.0%

4.0%

1.  The Group bonus scheme did not trigger in FY20.
2.  Ian Carter was appointed as Chair of the Company on 1 November 2020. 
3.   Dennis Millard served as Chair of the Company until the close of the 2020 AGM and 

was available until December 2020 to facilitate the transition to a new Chair.

4.   Fabrice Nottin served as a Non-Executive Director representing AIF VII Euro Holdings, 

L.P. until 16 December 2020. He was not remunerated for being a Director as a 
shareholder representative.

5.   The Group bonus scheme did not trigger in FY20. We have not included sales 

commissions in this calculation.

156 

Total Shareholder Return
The graph below shows the Group’s TSR performance (share price plus dividends 
paid) compared with the performance of the FTSE 250 (excluding Investment Trusts) 
Index and the FTSE 350 General Retailers, since the Company’s IPO in May 2019. 
These indices have been selected because the Company believes that the constituent 
companies are the most appropriate for this comparison for the Group. This chart will 
be built out in future reports until it provides a picture of performance over ten years.

250

200

150

100

50

0

0
2
0
2
/
5
0
/
0
3
m
o
r
f

R
S
 T
d
e
s
a
b
e
R

2019
Watches of Switzerland Group PLC
FTSE 350 General Retailers

2020

FTSE 250 (ex. Investment Trusts)

CEO remuneration since Admission
The Committee does not believe that the remuneration paid whilst the Company 
was private is relevant to the remuneration following Admission. As such, FY20 was 
the first full financial year where the Company was listed. We will add to this table 
each year until a full ten-year history is shown.

Year

Incumbent

Single figure of remuneration  
(excluding one-off IPO award)1

% of max annual bonus earned

% of max LTIP awards vesting

FY20

FY21

B. Duffy

B. Duffy

£6,512,387 
(£512,388)

£1,221,337

0%

n/a

100%

n/a

Notes 
1.   The CEO single figure of remuneration for FY20 included the one-off IPO award (which 
had a value of £5,999,999 at grant) to Brian Duffy. On the Company’s Admission, Brian 
Duffy was granted a one-off award in the form of a nil cost option by the principal selling 
shareholder over some of their shares, in recognition of his contribution to the Company 
up to Admission and to ensure ongoing incentivisation and retention in his role following 
IPO. The terms of this award were agreed in 2019 (and can be found on pages 75 and 76 
of the 2019 Annual Report) and subsequently finalised in the year ended 26 April 2020 
and as such, it was included in last year’s single total figure of remuneration.

Relative importance of spend on pay
The table below shows the percentage change in total employee pay expenditure 
and shareholder distribution (i.e. dividends and share buybacks) from the financial 
year ended 26 April 2020 to the financial year ended 2 May 2021. 

Relative importance
of the spend on pay

Employee remuneration 

Distribution to shareholders

FY21
£m

FY20
£m

101,263

83,485

£0

£0

%
Change

+21.3%

0%

The Company has not paid a dividend or carried out a share buyback in the current 
year nor previous year.

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
ANNUAL REPORT 
ON REMUNER ATION

SINGLE TOTAL FIGURE OF REMUNER ATION (AUDITED)
The table below sets out the single total figure of remuneration and breakdown for each Director in respect of FY21. Figures provided have been calculated in accordance with 
the UK disclosure requirements: The Large and Medium-Sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2019 (Schedule 8 to the Regulations).

Name

Executive Directors1
Brian Duffy

Anders Romberg

Non-Executive Directors1
Ian Carter7

Tea Colaianni

Robert Moorhead

Rosa Monckton

Dennis Millard8

Fabrice Nottin9

Period

Salary/ fees
£

FY21
FY20
FY21
FY20

FY21
FY20
FY21
FY20
FY21
FY20
FY21
FY20
FY21
FY20
FY21
FY20

479,167
489,583
335,417
338,926

95,000
–
74,271
74,504
64,688
66,094
59,896
61,198
110,955
186,042
–
–

Taxable
Benefits2
£

23,419
22,805
33,499
58,722

0
–
0
823
0
0
0
0
0
617
–
–

Bonus3
£

LTIP4
£

Pension 5
£

Other 6
£

Total Fixed 
remuneration
£

Total
£

Total 
Variable
remuneration
£

718,751
0
335,417
0

n/a
–
n/a
n/a
n/a
 n/a
n/a
 n/a
n/a
n/a 
–
–

0
0
0
0

 n/a
–
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
–
–

0
0
10,719
13,156

0
5,999,999
0
0

1,221,337
6,512,387
715,052
410,804

502,586
6,512,387 
379,635
410,804

718,751
0 
335,417
0 

 n/a
–
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
–
–

 n/a
–
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
 n/a
–
–

95,000
–
74,271
75,327
64,688
66,094
59,896
61,198
110,955
186,659
–
–

95,000
–
74,271
75,327 
64,688
66,094 
59,896
61,198 
110,955
186,659 
–
–

 n/a
–
 n/a
 n/a
 n/a
n/a 
 n/a
n/a 
 n/a
n/a 
–
–

Notes 
1.   The salary/fees for the Executive Directors and Non-Executive Directors reflect the voluntary temporary reduction of 25% that was effective for three months from 1 April 2020 until 30 June 2020. The amounts 

waived for the CEO and CFO were £20,833 and £14,583 respectively. The amounts waived for each of the NEDs, in the order in which they are listed in the table above, are n/a, £3,228, £2,812, £2,604, £7,916 and n/a. 
2.   Taxable benefits for Executive Directors includes one or more of: private healthcare; accommodation when attending different offices; company car (including private fuel); or a car allowance. Taxable benefits for 

Non-Executive Directors includes reimbursement for travel and accommodation costs.

3.   The annual bonus is paid one third in cash and two thirds in shares, with the portion deferred into shares subject to continued employment for three years but with no further performance conditions attached. 

This year the annual bonus paid out at 100% of maximum for both Executive Directors. See page 143 for further details on the annual bonus outturn for FY21.

4.  No LTIP award was eligible to vest in FY21 with the first grant under the LTIP being made in FY20.
5.  No Director has a prospective entitlement to receive a defined benefit pension.
6.   The figure for Brian Duffy in FY20 is his one-off IPO award. Whilst the majority of the terms of this one-off award were agreed in FY19, the award was not finalised by the selling shareholder until after the financial 
year end and therefore from a reporting perspective it is included in the FY20 single total figure of remuneration alongside the other elements of the remuneration package provided in the Remuneration Policy as 
a listed company. Full details of the terms and conditions of the one-off award are set out on pages 75 and 76 of the 2019 Annual Report. This figure was calculated using the IPO price of £2.70.

7.  Ian Carter was appointed as Chair of the Company on 1 November 2020. 
8.  Dennis Millard served as Chair of the Company until the close of the 2020 AGM and was available until December 2020 to facilitate the transition to a new Chair.
9.   Fabrice Nottin was appointed on 20 February 2019 and represents AIF VII Euro Holdings, L.P. He is not remunerated for being a Director as a shareholder representative. Fabrice 

stepped down from his role on 16 December 2020. 

ANNUAL BONUS OUTCOMES IN FY21 (AUDITED) 
The maximum bonus opportunity for the CEO and CFO for FY21 was 150% and 100% of salary respectively. Two-thirds of the bonus award will be paid out in cash with 
the remaining one-third deferred into shares and subject to a three-year vesting period. Details of the targets used to determine bonuses in respect of FY21 and the 
extent to which they were satisfied are shown in the table below. 

Performance 
condition

Adjusted EBIT

Weighting

100%

Threshold 
performance required

Maximum 

performance required Actual performance

Percentage of maximum 
performance achieved

Bonus value achieved

Brian Duffy

Anders Romberg

£59.4m

£65.3m

£77.6m1

100%

£718,751

£335,417

Notes 
1. This is after the full repayment of £6.8 million of CJRS monies received from the UK Government during FY21. 

FY21 is the second year of operation of the new Bonus Plan. In determining the outcome of the bonus, the Committee:

 – noted that the performance set out above was after the full repayment of furlough money received during FY21 (£6.8 million);

 – excluded the budgeted Business Rates Relief from the target (£11.6 million) and the actual Business Rates Relief from the outturn (£13.6 million);

 – assessed the formulaic annual bonus outcome for FY21 against a range of factors including the wider stakeholders’ experience as outlined in the Chair’s letter on page 141.

The Committee was satisfied that the outcome was reflective of the underlying performance of the business and determined that the FY21 bonus outturn for the CEO 
and CFO was maximum, which equated to 150% of salary and 100% of salary respectively. Two-thirds of the bonus was paid in cash and one-third was paid in deferred 
shares. No discretion was exercised by the Committee.

157 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
A N N UA L  R E P O RT O N R E M U N E R AT I O N C O N T I N U E D

LONG TERM INCENTIVES AWARDED IN FY21 (AUDITED) 
The table below sets out the details of the long term incentive awards granted in FY21, where vesting will be determined according to the achievement of performance 
conditions that will be tested in future reporting periods:

Name

Award 
type

Basis on which  
award made

Face value 
of award

Brian Duffy

Nil Cost Options

Annual – 200% of salary

£1,000,000

Shares 
awarded

312,500

Anders Romberg

Nil Cost Options

Annual – 175% of salary

£612,499

191,406

Percentage of award 
vesting at threshold 
performance (%)

Maximum percentage 
of face value that could 
vest (%)

20%

20%

100%

100%

Performance 
conditions

EPS (80%)
ROCE (20%)

EPS (80%)
ROCE (20%)

The awards were granted on 23 September 2020; the face value is calculated with reference to a share price of £3.20, being the closing share price on 22 September 
2020. The awards will vest, subject to the level of performance achieved, on 23 September 2023.

80% of the award vests by reference to a three-year cumulative EPS (pre-exceptionals and pre IFRS 16 adjustment) performance measure with 20% of the award vesting 
at a cumulative EPS of 63.18p, 50% of the award vesting at a cumulative EPS of 66.5p and 100% of the award vesting at a cumulative EPS of 69.83p. Options vest on a 
straight-line basis between those targets.

20% of the award vests by reference to a three-year average ROCE performance measure with 20% of the award vesting at an average ROCE of 15.5%, 50% of the award 
vesting at an average ROCE of 16% and 100% of the award vesting at an average ROCE of 16.5%. Options vest on a straight-line basis between those targets. ROCE is 
defined in the Glossary on pages 216 to 217.

DIRECTORS’ SHARE INTERESTS (AUDITED)

Name

Executive Directors

Brian Duffy

Anders Romberg

Non-Executive Directors

Ian Carter

Tea Colaianni

Robert Moorhead

Rosa Monckton

Shares held directly

Other shares held

Shareholding Requirement

Current 
Shareholding

Beneficially 
Owned

Deferred shares 
not subject to 
performance
conditions

LTIP interests 
subject to 
performance 
conditions

One-off IPO 
award

% Salary

Shareholding 
requirement 
met?

6,474,777

1,624,999

6,474,777

1,624,999

0

0

682,870

418,258

2,222,222

200% Yes (9,492%)

0

200% Yes (3,403%)

35,000

15,629

15,568

8,904

35,000

15,629

15,568

8,904

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

There have been no changes to shareholdings between 3 May 2021 and 30 June 2021, being the last practicable date prior to publication of this report.

The market price of shares at 30 April 2021 was 733p and the range during FY21 was 215.5p to 738p.

PAYMENTS TO PAST DIRECTORS (AUDITED)
No payments to past directors were made in FY20. 

Dennis Millard served as Chair until the close of the 2020 AGM on 14 October. He received additional fees of £32,398 for services provided until 15 December 2020 to 
facilitate the transition to a new Chair.

PAYMENTS FOR LOSS OF OFFICE (AUDITED)
No loss of office payments were made in FY20 or FY21. 

158 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021EXECUTIVE DIRECTOR SERVICE CONTR ACTS
Executive Directors have service agreements with an indefinite term, and which are terminable by either the Group or the Executive Director with six months’ notice.

Executive Director

Brian Duffy (CEO)

Anders Romberg (CFO)

Date of service contract

28 May 2019

28 May 2019

NON-EXECUTIVE DIRECTORS
The Non-Executive Directors (NEDs), including the Chair, do not have service contracts. The Company’s policy is that NEDs are appointed for specific terms of three 
years unless otherwise terminated earlier in accordance with the Articles of Association or by, and at the discretion of, either party upon three months’ written notice. 
NED appointments are reviewed at the end of each three-year term. NEDs will normally be expected to serve two three-year terms, although the Board may invite them 
to serve for an additional period.

NED letters of appointment are available to view at the Company’s registered office.

Summary details of terms and notice periods for current NEDs are included below.

NED

Ian Carter

Tea Colaianni

Robert Moorhead

Rosa Monckton

Date of current letter of appointment

Expiry of current term

Notice period

1 November 2020

1 November 2023

7 May 2019

7 May 2019

7 May 2019

7 May 2022

7 May 2022

7 May 2022

3 months

3 months

3 months

3 months

APPROVAL OF THE DIRECTORS’ REMUNER ATION REPORT
The FY21 Directors’ Remuneration Report will be subject to a shareholder vote at the 2021 AGM. Entitlement of a Director to remuneration is not made conditional on 
this resolution being passed. 

The table below sets out the actual voting in respect of resolutions regarding remuneration at previous annual general meetings. 

Approve the 2020 Directors’ 
Remuneration Report (2020 AGM)

Approve the 2019 Directors’ 
Remuneration Policy (2019 AGM)

Votes For

210,086,289

% For

99.38%

Votes Against

% Against 

1,320,598

211,784,331

99.99%

14,400

0.62%

0.01%

TEA COLAIANNI 
CHAIR OF THE REMUNERATION COMMITTEE 
7 July 2021

Total Votes 

211,406,887

211,798,731

Votes Withheld

0

0

159 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202116 0 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021FINANCIAL
STATEMENTS

Independent Auditor’s Report — 162
Consolidated Income Statement — 168
Consolidated Statement of Comprehensive Income — 169
Consolidated Balance Sheet — 170
Consolidated Statement of Changes in Equity — 171
Consolidated Statement of Cash Flows — 172
Notes to the Consolidated Financial Statements — 173
Company Balance Sheet — 210
Company Statement of Changes in Equity — 211
Notes to the Company Financial Statements — 212
Glossary — 216
Shareholder Information — 218

161 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSI N D E P E N D E N T  AU D I TO R ’ S  R E P O RT TO  T H E M E M B E R S  O F  WATC H E S  O F  S W I T Z E R L A N D G RO U P P LC

OPINION
In our opinion:

 – Watches of Switzerland Group PLC’s Group Financial Statements and Parent 
Company Financial Statements (the “Financial Statements”) give a true and fair 
view of the state of the Group’s and of the Parent Company’s affairs as at 2 May 
2021 and of the Group’s profit for the period then ended;

 – the  Group  Financial  Statements  have  been  properly  prepared  in  accordance 
with International Accounting Standards in conformity with the requirements of 
the  Companies  Act  2006  and  International  Financial  Reporting  Standards 
adopted  pursuant  to  Regulation  (EC)  No.  1606/2002  as  it  applies  in  the 
European Union; 

 – the  Parent  Company  Financial  Statements  have  been  properly  prepared  in 
accordance with United Kingdom Generally Accepted Accounting Practice; and

 – the  Financial  Statements  have  been  prepared  in  accordance  with  the 

requirements of the Companies Act 2006.

We have audited the Financial Statements of Watches of Switzerland Group PLC 
(the “Parent Company”) and its subsidiaries (the “Group”) for the period ended 2 
May 2021 which comprise:

Group

Parent Company

Consolidated Balance Sheet as at 2 May 2021 Company Balance Sheet as at 2 May 2021
Company Statement of Changes in Equity 
Consolidated  Income  Statement  for  the  
for the 53-week period ended 2 May 2021
53-week period ended 2 May 2021
Related  notes  C1  to  C8  to  the  Financial 
Consolidated  Statement  of  Comprehensive 
Statements 
including  a  summary  of 
Income for 53-week period ended 2 May 2021
significant accounting policies 

Consolidated Statement of Changes in Equity 
for the 53-week period ended 2 May 2021
Consolidated Statement of Cash Flows for 
the 53-week period ended 2 May 2021
Related  notes  1  to  27  to  the  Financial 
Statements, 
summary  of 
including  a 
significant accounting policies

The financial reporting framework that has been applied in the preparation of the 
Group  Financial  Statements  is  applicable  law  and  International  Accounting 
Standards in conformity with the requirements of the Companies Act 2006 and 
International Financial Reporting Standards adopted pursuant to Regulation (EC) 
No.  1606/2002  as  it  applies  in  the  European  Union.  The  financial  reporting 
framework  that  has  been  applied  in  the  preparation  of  the  Parent  Company 
Financial Statements is applicable law and United Kingdom Accounting Standards, 
including  FRS  102  “The  Financial  Reporting  Standard  applicable  in  the  UK  and 
Republic of Ireland” (United Kingdom Generally Accepted Accounting Practice).

BASIS FOR OPINION 
We conducted our audit in accordance with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are 
further  described  in  the  Auditor’s  responsibilities  for  the  audit  of  the  Financial 
Statements section of our Report. We are independent of the Group in accordance 
with  the  ethical  requirements  that  are  relevant  to  our  audit  of  the  Financial 
Statements in the UK, including the FRC’s Ethical Standard as applied to listed public 
interest entities, and we have fulfilled our other ethical responsibilities in accordance 
with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate 
to provide a basis for our opinion.

CONCLUSIONS REL ATING TO GOING CONCERN 
In auditing the Financial Statements, we have concluded that the Directors’ use of the 
going concern basis of accounting in the preparation of the Financial Statements is 
appropriate. Our evaluation of the Directors’ assessment of the Group and Parent 
Company’s ability to continue to adopt the going concern basis of accounting included:

 – Obtaining management’s going concern assessment, which covers the period to 
31  October  2022,  and  which  includes  details  of  facilities  available,  forecast 
covenant calculations, and the results of management’s scenario planning;

 – Testing managements model for clerical accuracy;

 – Understanding  and  assessing  the  design  effectiveness  and  implementation  of 
controls  over  the  Directors’  going  concern  assessment  and  management’s 
forecasting process;

 – Obtaining the legal agreements in respect of the Group’s financing arrangements 
and confirming the maturity and covenants that are required to be met within 
the going concern period;

 – Challenging the reasonableness of forecasts and key assumptions underpinning 
the  going  concern  model,  which  are  based  on  the  Board  approved  budget, 
through assessing changes from the prior period, making enquiries, comparing 
to  external  forecasts  in  the  luxury  goods  sector  and  considering  whether 
there  was  any  indication  of  management  bias,  including  consideration  of  any 
contrary evidence;

 – Analysing  the  historical  accuracy  of  budgets  to  determine  whether  forecast 

cash flows are reliable based on past experience;

 – Comparing management’s forecasts to actual results through the subsequent 

events period and performing inquiries to the date of this Report;

 – Reperforming covenant calculations;

 – Assessing the Group’s plausible but severe downside scenarios, which factor in 
the  potential  effect  of  ongoing  disruption  as  a  result  of  COVID-19,  including 
challenging  the  assumptions  and  whether  the  quantum  of  the  impact  of  the 
downside scenarios are appropriate; 

 – Challenging  whether  there  are  any  additional  plausible  but  severe  downside 

scenarios which should be considered;

 – Assessing mitigating factors available to management should downside scenarios 
be worse than anticipated, including challenging whether these are realistic and 
controllable;

 – Assessing the adequacy and appropriateness of reverse stress tests used by the 
Directors to determine the risk to liquidity and covenant compliance, including 
recalculating the level of sales and EBITDA reduction that would be required 
before liquidity and covenants are breached; 

 – Enquiring of management as to their knowledge of events or conditions beyond 
the period of their assessment that may cast significant doubt on the entity's 
ability  to  continue  as  a  going  concern  and  comparing  their  response  to  our 
understanding from completion of our audit procedures; and

 – Assessing the going concern disclosures in the Financial Statements to ensure 
they  are  in  accordance  with  International  Financial  Reporting  Standards,  the 
Companies Act and the UK Corporate Governance Code.

The Directors’ assessment forecasts that the Group will maintain sufficient liquidity 
and comply with all covenants throughout the going concern assessment period in 
both the base case and plausible downside scenarios. This includes the scenario 
where there is a repeat of the FY21 COVID-19 impact on the ability of stores to 
trade modelled without Government support.

Based  on  the  work  we  have  performed,  we  have  not  identified  any  material 
uncertainties relating to events or conditions that, individually or collectively, may 
cast significant doubt on the Group and Parent Company’s ability to continue as a 
going concern for a period from when the Financial Statements are authorised for 
issue to 31 October 2022.

In relation to the Group and Parent Company’s reporting on how they have applied 
the UK Corporate Governance Code, we have nothing material to add or draw 
attention  to  in  relation  to  the  Directors’  statement  in  the  Financial  Statements 
about whether the Directors considered it appropriate to adopt the going concern 
basis of accounting.

Our responsibilities and the responsibilities of the Directors with respect to going 
concern are described in the relevant sections of this Report. However, because 
not  all  future  events  or  conditions  can  be  predicted,  this  statement  is  not  a 
guarantee as to the Group’s ability to continue as a going concern.

162 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021OVERVIEW OF OUR AUDIT APPROACH

Understanding the 
Watches of 
Switzerland business

Materiality

Audit scope

 – We have a team with strong experience of the luxury 
retail industry and have gained an understanding of the 
Group’s  strategy,  business  model  and  operating 
environment.  This  was  achieved  through  enquiry, 
analytical  procedures  and  observation  in  the  current 
and  prior  periods,  together  with  visiting  a  number  of 
the Group’s operations and stores in the prior period.

 – We  performed  risk  assessment  procedures,  including 
meetings  with  management  and  the  Board,  our 
observations from half year and interim work to identify 
risks of material misstatements.

 – Overall  Group  materiality  of  £3.6m  (2020:  £2.4m) 
which represents 5% (2020: 5.1%) of Profit before tax 
and exceptional items.

 – We  performed  an  audit  of  the  complete  financial 
information of five (2020: nine) components. In 2020, as 
part  of  our  audit  transition,  we  scoped  in  four 
components  that  did  not  contain  material  balances  in 
order to better understand the business and areas of 
potential  risk.  As  part  of  2021  audit  scoping  we 
concluded  that  the  risk  of  these  components  did  not 
necessitate including them in the Group audit scope. 

 – The  components  where  we  performed  full  audit 
procedures accounted for 97.3% (2020: 95.5%) of Profit 
before tax and exceptional items, 99.7% (2020: 99.6%) 
of Revenue and 99.1% (2020: 99.3%) of Total assets.

Key audit matters

 – Store impairment.

 – Inventory valuation.

 – Revenue recognition including the risk of management 

override.

AN OVERVIEW OF THE SCOPE OF THE PARENT COMPANY  
AND GROUP AUDITS
Tailoring the scope
Our  assessment  of  audit  risk,  our  evaluation  of  materiality  and  our  allocation  of 
performance  materiality  determine  our  audit  scope  for  each  company  within  the 
Group.  Taken  together,  this  enables  us  to  form  an  opinion  on  the  Consolidated 
Financial Statements. We take into account size, risk profile and effectiveness of group-
wide controls when assessing the level of work to be performed at each company.

In assessing the risk of material misstatement to the Group Financial Statements, 
and to ensure we had adequate quantitative coverage of significant accounts in the 
Financial Statements, of the 13 (2020: 13) reporting components of the Group, we 
selected  five  (2020:  nine)  components  covering  entities  within  the  UK  and  US, 
which represent the principal business units within the Group. In 2020, as part of 
audit  transition,  we  scoped  in  four  components  that  did  not  contain  material 
balances in order to better understand the business and areas of potential risk. As 
part of 2021 audit scoping we concluded that the risk of these components did not 
necessitate including them in Group scope.

We performed an audit of the complete financial information of all 5 (2020: 9) of 
the principal business units (“full scope components”) which were selected based 
on their size or risk characteristics. 

The reporting components where we performed audit procedures accounted for 
97.3% (2020: 95.5%) of the Group’s Profit before tax and exceptional items, 99.7% 
(2020:  99.6%)  of  the  Group’s  Revenue  and  99.1%  (2020:  99.3%)  of  the  Group’s 
Total assets. 

Of  the  remaining  8  (2020:  4)  components  that  together  represent  2.7%  (2020: 
4.5%) of the Group’s Profit before tax and exceptional items, none are individually 
greater than 5% (2020: 5%) of the Group’s Profit before tax and exceptional items. 
For these components, we performed other procedures, including analytical review 
and  enquiry  to  respond  to  any  potential  risks  of  material  misstatement  to  the 
Group Financial Statements.

The charts below illustrate the coverage obtained from the work performed by our 
audit teams.

Profit before tax and exceptional items

Revenue

2.7%
Other
procedures

0.3%
Other
procedures

99.7%
Full scope
components

0.9%
Other
procedures

97.3%
Full scope
components

Total assets

99.1%
Full scope
components

Team structure 
All our audit procedures were performed by the UK primary audit team, including 
the  US  component  where  financial  reporting  control  and  oversight  is  managed 
directly by management in the UK. 

As part of the UK primary audit team we involved US colleagues to perform the US 
distribution centre and store physical inventory count tests as well as assist auditing 
US specific laws and regulations, state taxes and corporate tax. Due to the impact 
of  the  COVID-19  pandemic,  UK  primary  team  meetings  with  US  finance  and 
operations employees during the period end audit were held by conference call. 

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KEY AUDIT MATTERS
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the Financial Statements of the current period and include 
the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These matters included those which had the greatest effect 
on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of 
our audit of the Financial Statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

Risk
Store  impairment  –  £5.2m  impairment 
charge (FY20 £9.4m impairment charge)

Refer  to  the  Audit  Committee  Report 
(page 136); Accounting policies (page 174); 
and  note  12  and  13  of  the  Consolidated 
Financial Statements (pages 191 to 194)

Individual  stores,  including  the  associated 
lease right of use assets, are considered to 
be  cash  generating  units  which  should  be 
reviewed  for  indicators  of  impairment  at 
each reporting period end. 

Store closures and the impact of COVID-19 
on trading are indicators of impairment. 

Forecasts  and  discount  rates  used 
in 
assessing store impairment are judgemental 
and  involve  estimates  of  future  trading 
which involves uncertainty. 

As a result of the impact of COVID-19 there 
continues  to  be  increased  subjectivity  in 
forecasts  used  and 
therefore  greater 
estimation  uncertainty  to  evaluate  store 
value in use.

Inventory valuation – £226.4m Finished 
goods inventory (FY20 £243.4m)

Refer to the Audit Committee Report (page 
136); and Accounting policies (page 174)

There  is  complexity  in  the  application  of 
supplier price changes and rebates. There is 
a  further  risk  on  inventory  net  realisable 
value  (NRV)  provisioning  resulting  from 
brands  which  may  have  been  impacted 
more significantly due to COVID-19.

16 4 

Our response to the risk

Key observations communicated to the Audit Committee 

 – We  understood  and  assessed  the  design  effectiveness  and 
implementation of and controls over the impairment indicator 
review and impairment test. 

We consider the store impairment charge recognised 
to be materially stated and appropriately disclosed in 
both exceptional and underlying operations. 

Management  have  appropriately  included  sensitivity 
analysis  disclosures  in  note  12  to  the  Financial 
Statements to reflect this estimation uncertainty. 

Based  on  our  procedures,  including  assessment  of 
inputs  to  managements  model  and  trends  of  actual 
sales data, we consider the valuation of inventory to be 
appropriate.  The  net  realisable  value  provision 
continues to be appropriate. 

 – We have assessed the UK and US discount rates used with 
the  assistance  of  EY  internal  valuation  specialists  to  include 
independently calculating a discount rate and determining a 
reasonable range as a corroboration for the appropriateness 
of the discount rate used by management. 

 – We  assessed  whether  the  forecasts  used  are  in  line  with 
those approved by the Board, including the three-year plan.

 – We  have  challenged  the  forecasts  used  by  management  in 
calculating  the  value  in  use  through  assessing  changes  from 
the  prior  period,  making  enquiries,  comparing  to  external 
forecasts in the luxury goods sector and considering whether 
there  was  any  indication  of  management  bias,  including 
consideration of any contrary evidence.

 – We  challenged  the  long  term  growth  rates  applied  by 

comparing to external forecasts.

 – We have validated impairment test input data and arithmetical 

accuracy. 

 – We  have  independently  stress  tested  the  model’s  key 

assumptions. 

 – We  have  assessed  the  adequacy  of  the  disclosures  in  
respect  of  the  impairment  charge  and  the  associated 
sensitivity of assumptions. 

 – We understood and assessed the design of management’s key 
controls over the inventory valuation and provision calculation 
process.

 – We  performed  analytical  review  procedures  to  assess  the 

reasonableness of the inventory valuation as a whole.

 – We  inspected  the  level  of  inventory  sold  at  less  than  cost 
during the period and agreed a sample of stock items to the 
latest sales invoice to confirm stock is recorded at the lower 
of cost or NRV.

 – We assessed the completeness of inventory items flagged for 
NRV provision through inspection of stockturn by brand and 
product.

 – We  have  considered  the  historical  level  of  provisioning  and 
subsequent utilisation and releases to determine the accuracy 
of prior provisions. 

 – We  recalculated  the  adjustment  to  inventory  for  price 
changes and tested on a sample basis to third party supplier 
invoices or independently validated price lists to ensure stock 
is recorded at cost.

 – We  recalculated  the  adjustment  to  inventory  for  supplier 
rebates and for a sample of items we validated terms back to 
underlying agreements. 

 – For  the  UK  and  US  full  scope  components  (100%  of  Group 
inventory)  we  utilised  data  analytic  procedures  to  map  the 
inventory journals to cost of sales, creditors, goods received not 
invoiced and other relevant accounts.

 – Using data analytical tools, we investigated manual adjustments 
to  inventory  that  do  not  follow  the  core  processes  such  as 
postings for rebates, NRV and price changes.

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Risk
Revenue  recognition  including  the  risk 
of  management  override  –  £905.1m 
Revenue (FY20 £810.5m)

Refer  to  the  Audit  Committee  Report 
(page 136); Accounting policies (page 174); 
and  note  3  of  the  Consolidated  Financial 
Statements (page 182)

Our assessment is that the majority of the 
Group’s  revenue  transactions  are  non-
complex,  with  no  judgement  applied  over 
the amount recorded. 

Revenue  recognition  is  a  significant  risk  by 
presumption as material misstatements due 
to 
fraudulent  or  erroneous  financial 
reporting. 

We assessed the revenue recognition risk in 
the following key areas: 

 – Manual adjustments to revenue 

 – Valuation of sales returns provisions 

 – Accounting for customer deposits

 – Valuation of gift card provisions

Our response to the risk

 – We  performed  analytical  review  procedures  to  assess  the 
revenue trends compared to the prior period and budget to 
identify areas that warrant further investigation. 

 – We understood and assessed the design of management’s key 

controls over the revenue recognition process.

 – For  the  UK  and  US  full  scope  components  (99.7%  of  Group 
revenue) we utilised data analytic procedures to map the revenue 
journals to cash, debtors, VAT and other relevant accounts.

Key observations communicated to the Audit Committee 

We  did  not  identify  any  evidence  of  management 
override through the use of manual journal entries.

Based  on  our  procedures  in  respect  of  deposits, 
returns and gift cards no material misstatements were 
identified. 

 – Using  data  analytical 

investigated  manual 
adjustments to revenue that do not follow the core processes 
such as postings for deferred revenue on deposits.

tools,  we 

 – We  challenged  the  provisions  for  returns  and  gift  card 

deferred revenue, specifically we: 

 – assessed  historical  returns  and  gift  card  redemption  rates 

including the impact of COVID-19;

 – assessed  the  provision  calculation  basis  compared  to  the 

prior period;

 – assessed actual gift card redemption and returns since the 

period end; and

 – validated provision input data. 

 – For  a  sample  of  deposits  we  confirmed  the  existence  by 
agreeing the receipt of the deposit to the bank statement. We 
also  ensured  the  revenue  was  recognised  in  the  correct 
accounting  period  by  confirming  the  goods  were  collected 
after the period end date. 

 – We  assessed  the  completeness  of  deposits  through  use  of 
data  analytics  procedures  and  validating  the  releases  of 
deposits in the period to revenue.

In the prior period, our Auditor’s Report included a key audit matter in relation to IFRS 16 Lease implementation. In the current period this is no longer a key audit matter 
as the accounting has been established. In the prior period, our Auditor’s Report also included a key audit matter in relation to the impact of COVID-19 on going concern. 
In the current period this is no longer a key audit matter due to the financial performance of the Group during the period and the level of liquidity and covenant headroom.

OUR APPLICATION OF MATERIALIT Y
We  apply  the  concept  of  materiality  in  planning  and  performing  the  audit,  in 
evaluating the effect of identified misstatements on the audit and in forming our 
audit opinion. 

Materiality
The  magnitude  of  an  omission  or  misstatement  that,  individually  or  in  the 
aggregate, could reasonably be expected to influence the economic decisions of 
the users of the Financial Statements. Materiality provides a basis for determining 
the nature and extent of our audit procedures. We determined materiality for the 
Group to be £3.6 million (2020: £2.4 million), which is 5.0% (2020: 5.1%) of Profit 
before tax and exceptional items. We believe that Profit before tax and exceptional 
items provides us with an appropriate basis for setting materiality as it is a measure 
which  is  key  to  the  users  of  the  Financial  Statements  and  is  not  distorted  by 
exceptional items which may fluctuate from period to period. 

We determined materiality for the Parent Company to be £9.4 million (2020: £9.4 
million), which is 2% (2020: 2%) of Equity, due to the main purpose of the entity 
being an investment holding company which does not trade. 

S TA RT I N G 
B A S I S

Profit before tax - £63.7m

A D J U S T M E N T S

 – IPO related costs - £4.8m

 – COVID-19 linked impairment and expected credit 

losses - £4.2m

 – Acquisition related costs - £0.2m

M AT E R I A L I T Y

 – Totals £72.9m Profit before tax and exceptional 

items

 – Materiality of £3.6m (5% of materaility basis)

During the course of our audit, we reassessed initial materiality and trued this up to 
final results.

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STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021I N D E P E N D E N T AU D I TO R ’ S  R E P O RT TO  T H E M E M B E R S  O F  WATC H E S  O F  S W I T Z E R L A N D G RO U P P LC  C O N T I N U E D

Performance materiality
The application of materiality at the individual account or balance level. It is set at 
an  amount  to  reduce  to  an  appropriately  low  level  the  probability  that  the 
aggregate of uncorrected and undetected misstatements exceeds materiality.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
In  the  light  of  the  knowledge  and  understanding  of  the  Group  and  the  Parent 
Company and its environment obtained in the course of the audit, we have not 
identified material misstatements in the Strategic Report or the Directors’ Report.

On the basis of our risk assessments, together with our assessment of the Group’s 
overall control environment, our judgement was that performance materiality was 
75% (2020: 50%) of our materiality, namely £2.7 million (2020: £1.2 million). We 
have  set  performance  materiality  at  this  percentage  as  we  do  not  anticipate  a 
significant level of audit differences following our FY20 audit and HY21 review.

Audit  work  in  components  for  the  purpose  of  obtaining  audit  coverage  over 
significant  financial  statement  accounts  is  undertaken  based  on  a  percentage  of 
total performance materiality. The performance materiality set for each component 
is based on the relative scale and risk of the component to the Group as a whole 
and our assessment of the risk of misstatement at that component. In the current 
period, the range of performance materiality allocated to components was £0.55 
million to £2.70 million (2020: £0.24 million to £1.20 million). 

Reporting threshold
An  amount  below  which  identified  misstatements  are  considered  as  being  
clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected 
audit differences in excess of £0.18 million (2020: £0.12 million), which is set at 5% 
of planning materiality, as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the quantitative measures 
of materiality discussed above and in light of other relevant qualitative considerations 
in forming our opinion.

OTHER INFORMATION 
The other information comprises the information included in the Annual Report and 
Accounts set out on pages 1 to 159 and 216 to 218, including the Strategic Report, the 
Governance Report, Glossary and Shareholder Information, other than the Financial 
Statements and our Auditor’s Report thereon. The Directors are responsible for the 
other information contained within the Annual Report and Accounts. 

Our opinion on the Financial Statements does not cover the other information and, 
except to the extent otherwise explicitly stated in this Report, we do not express 
any form of assurance conclusion thereon. 

Our  responsibility  is  to  read  the  other  information  and,  in  doing  so,  consider 
whether  the  other  information  is  materially  inconsistent  with  the  Financial 
Statements  or  our  knowledge  obtained  in  the  course  of  the  audit  or  otherwise 
appears to be materially misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine whether there is a 
material misstatement in the Financial Statements themselves. If, based on the work 
we have performed, we conclude that there is a material misstatement of the other 
information, we are required to report that fact.

We have nothing to report in this regard.

OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006
In our opinion, the part of the Directors’ Remuneration Report to be audited has 
been properly prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

 – the information given in the Strategic Report and the Directors’ Report for the 
financial period for which the Financial Statements are prepared is consistent 
with the Financial Statements; and 

 – the  Strategic  Report  and  the  Directors’  Report  have  been  prepared  in 

accordance with applicable legal requirements.

We have nothing to report in respect of the following matters in relation to which 
the Companies Act 2006 requires us to report to you if, in our opinion:

 – adequate accounting records have not been kept by the Parent Company, or 
returns  adequate  for  our  audit  have  not  been  received  from  branches  not 
visited by us; or

 – the  Parent  Company  Financial  Statements  and  the  part  of  the  Directors’ 
Remuneration Report to be audited are not in agreement with the accounting 
records and returns; or

 – certain disclosures of Directors’ remuneration specified by law are not made; or

 – we have not received all the information and explanations we require for our audit.

CORPOR ATE GOVERNANCE STATEMENT
The Listing Rules require us to review the Directors’ statement in relation to going 
concern,  longer-term  viability  and  that  part  of  the  Corporate  Governance 
Statement relating to the Group and company’s compliance with the provisions of 
the UK Corporate Governance Code specified for our review.

Based on the work undertaken as part of our audit, we have concluded that each of 
the  following  elements  of  the  Corporate  Governance  Statement  is  materially 
consistent with the Financial Statements or our knowledge obtained during the audit:

 – Directors’ statement with regards to the appropriateness of adopting the going 
concern basis of accounting and any material uncertainties identified set out on 
page 132;

 – Directors’  explanation  as  to  its  assessment  of  the  company’s  prospects,  the 
period  this  assessment  covers  and  why  the  period  is  appropriate  set  out  on 
pages 114 to 115;

 – Directors’ statement on fair, balanced and understandable set out on page 132;

 – Board’s confirmation that it has carried out a robust assessment of the emerging 

and principal risks set out on page 105;

 – The  section  of  the  Annual  Report  and  Accounts  that  describes  the  review 
of  effectiveness  of  risk  management  and  internal  control  systems  set  out  on 
page 138; and

 – The section describing the work of the Audit Committee set out on pages 136 

to 137.

RESPONSIBILITIES OF DIRECTORS
As  explained  more  fully  in  the  Directors’  Responsibilities  Statement  set  out  on 
pages 132 to 133, the Directors are responsible for the preparation of the Financial 
Statements and for being satisfied that they give a true and fair view, and for such 
internal control as the Directors determine is necessary to enable the preparation 
of Financial Statements that are free from material misstatement, whether due to 
fraud or error. 

In preparing the Financial Statements, the Directors are responsible for assessing 
the Group and Parent Company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent 
Company or to cease operations, or have no realistic alternative but to do so.

16 6 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021OTHER MATTERS WE ARE REQUIRED TO ADDRESS 
 – Following the recommendation from the Audit Committee we were appointed 
by the company on 17 October 2019 to audit the Financial Statements for the 
period ending 26 April 2020 and subsequent financial periods. 

 – The  period  of  total  uninterrupted  engagement  including  previous  renewals 
and reappointments is one year, covering the periods ending 26 April 2020 to 
2 May 2021.

 – The  non-audit  services  prohibited  by  the  FRC’s  Ethical  Standard  were  not 
provided to the Group or the Parent Company and we remain independent of 
the Group and the Parent Company in conducting the audit. 

 – The  audit  opinion  is  consistent  with  the  additional  report  to  the  Audit 

Committee.

USE OF OUR REPORT
This Report is made solely to the company’s members, as a body, in accordance 
with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been 
undertaken so that we might state to the company’s members those matters we 
are required to state to them in an Auditor’s Report and for no other purpose. To 
the fullest extent permitted by law, we do not accept or assume responsibility to 
anyone other than the company and the company’s members as a body, for our 
audit work, for this Report, or for the opinions we have formed. 

JULIE CARLYLE (SENIOR STATUTORY AUDITOR)
FOR AND ON BEHALF OF ERNST & YOUNG LLP, STATUTORY AUDITOR
London

7 July 2021 

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL 
STATEMENTS 
Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  Financial 
Statements as a whole are free from material misstatement, whether due to fraud 
or error, and to issue an Auditor’s Report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted 
in accordance with ISAs (UK) will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these Financial Statements. 

EXPL ANATION AS TO WHAT EXTENT THE AUDIT WAS CONSIDERED 
CAPABLE OF DETECTING IRREGUL ARITIES, INCLUDING FR AUD 
Irregularities,  including  fraud,  are  instances  of  non-compliance  with  laws  and 
regulations. We design procedures in line with our responsibilities, outlined above, 
to  detect  irregularities,  including  fraud.  The  risk  of  not  detecting  a  material 
misstatement due to fraud is higher than the risk of not detecting one resulting from 
error,  as  fraud  may  involve  deliberate  concealment  by,  for  example,  forgery  or 
intentional  misrepresentations,  or  through  collusion.  The  extent  to  which  our 
procedures are capable of detecting irregularities, including fraud are detailed below.

However, the primary responsibility for the prevention and detection of fraud rests 
with both those charged with governance of the company and management. 

 – We obtained an understanding of the legal and regulatory frameworks that are 
applicable to the Group and determined that the most significant are frameworks 
which are directly relevant to specific assertions in the Financial Statements are 
those  that  relate  to  the  reporting  framework  (International  Accounting 
Standards in conformity with the requirements of the Companies Act 2006 and 
International  Financial  Reporting  Standards  adopted  pursuant  to  Regulation 
(EC) No. 1606/2002 as it applies in the European Union, FRS 102, the Companies 
Act 2006 and UK Corporate Governance Code). In addition, we concluded that 
there are certain significant laws and regulations which may have an effect on the 
determination of the amounts and disclosures in the Financial Statements being 
the  Listing  Rules  of  the  UK  Listing  Authority,  and  those  laws  and  regulations 
relating to GDPR, health and safety and employee matters.

 – We  understood  how  Watches  of  Switzerland  PLC  is  complying  with  those 
frameworks  by  making  enquiries  of  management,  internal  audit,  those 
responsible for legal and compliance procedures and the Company Secretary 
and General Counsel. We corroborated our enquiries through our review of 
Board minutes, papers provided to the Audit Committee and correspondence 
received from regulatory bodies.

 – We assessed the susceptibility of the Group’s Financial Statements to material 
misstatement, including how fraud might occur by meeting with management 
and internal audit to understand where they considered there was susceptibility 
to fraud. We also considered performance targets and the potential incentives 
or opportunities to manage earnings or influence the perceptions of analysts. 
We considered the programmes and controls that the Group has established 
to address risks identified, or that otherwise prevent, deter and detect fraud; 
and  how  Senior  Management  monitors  those  programmes  and  controls. 
Where the risk was considered to be higher, we performed audit procedures 
to address each identified fraud risk. These procedures included testing manual 
journals and were designed to provide reasonable assurance that the Financial 
Statements were free from material fraud.

 – Based on this understanding we designed our audit procedures to identify non-
compliance with such laws and regulations. Our procedures involved understanding 
management’s  internal  controls  over  compliance  with  laws  and  regulations; 
reviewing internal audit reports and whistleblowing summaries provided to the 
Audit Committee; making enquiries of legal counsel, Group management, internal 
audit; and inspecting journal entries for evidence of non-compliance. 

A further description of our responsibilities for the audit of the Financial Statements 
is located on the Financial Reporting Council’s website at https://www.frc.org.uk/
auditorsresponsibilities. This description forms part of our Auditor’s Report.

167 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C O N S O L I DAT E D I N C O M E S TAT E M E N T

53 week period ended 2 May 2021

52 week period ended 26 April 2020

Underlying 
operations
£’000

905,077

Note

3

(784,304)

(221)
120,552

(27,970)

(784)

(856)
90,942

(18,343)

166
(18,177)

72,765

(14,797)
57,968

24.2p

24.2p

5

5

7

8

9

10

Exceptional 
items*
£’000

–

–

233
233

(5,076)

(4,245)

–
(9,088)

–

–
–

(9,088)

1,751
(7,337)

Total
£’000

905,077

(784,304)

12
120,785

(33,046)

(5,029)

(856)
81,854

(18,343)

166
(18,177)

63,677

(13,046)
50,631

Underlying 
operations
£’000

810,512

(716,717)

(3,452)
90,343

(20,520)

(863)

(3,123)
65,837

(19,589)

1,280
(18,309)

47,528

(9,327)
38,201

Exceptional 
items*
£’000

–

–

(695)
(695)

(8,330)

(8,526)

–
(17,551)

(28,490)

–
(28,490)

(46,041)

8,347
(37,694)

21.1p

21.1p

16.3p

16.3p

Total
£’000

810,512

(716,717)

(4,147)
89,648

(28,850)

(9,389)

(3,123)
48,286

(48,079)

1,280
(46,799)

1,487

(980)
507

0.2p

0.2p

Revenue

Cost of sales

(Impairment)/reversed impairment of trade receivables
Gross profit/(loss)

Administrative expenses

Impairment of assets

Loss on disposal of non-current assets
Operating profit/(loss)

Finance costs

Finance income
Net finance cost

Profit/(loss) before taxation

Taxation
Profit/(loss) for the financial period 

EARNINGS PER SHARE

Basic

Diluted

*Exceptional items have been further described in note 4.

16 8 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C O N S O L I DAT E D S TAT E M E N T  O F  C O M P R E H E N S I V E I N C O M E

Profit for the financial period

Other comprehensive income/(expense):

ITEMS THAT MAY BE RECL ASSIFIED TO PROFIT OR LOSS

Foreign exchange (loss)/gain on translation of foreign operations excluding deferred tax

Foreign exchange gain/(loss) on translation of foreign operations – deferred tax

Related tax movements

ITEMS THAT WILL NOT BE RECL ASSIFIED TO PROFIT OR LOSS

Actuarial losses on defined benefit pension scheme

Related tax movements

Other comprehensive (expense)/income for the period, net of tax

Total comprehensive profit for the period, net of tax

The notes on pages 173 to 209 are an integral part of these Consolidated Financial Statements. 

53 week period 
ended 
2 May 2021
£’000

50,631

52 week period 
ended 
26 April 2020
£’000

507

9

20

9

(10,480)

629

1,606
(8,245)

(248)

47
(201)

(8,446)

42,185

3,644

(372)

127
3,399

(152)

29
(123)

3,276

3,783

169 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021ASSETS

NON-CURRENT ASSETS

Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Deferred tax assets
Trade and other receivables

CURRENT ASSETS

Inventories - finished goods
Current tax asset
Government grants
Trade and other receivables
Cash and cash equivalents

Total assets

LIABILITIES

CURRENT LIABILITIES

Trade and other payables
Lease liabilities
Government grants
Borrowings
Provisions

NON-CURRENT LIABILITIES

Trade and other payables
Lease liabilities
Borrowings
Post-employment benefit obligations
Provisions

Total liabilities
Net assets

EQUITY

Share capital
Share premium
Merger reserve
Retained earnings
Foreign exchange reserve
Total equity

C O N S O L I DAT E D B A L A N C E S H E E T

Note

2 May 2021
£’000

26 April 2020
£’000

11
11
12
13
9
14

17
14
15

16
13
17
19
18

16
13
19
20
18

21
21
21

135,440
15,196
93,682
253,709
14,413
606
513,046

226,403
1,884
–
9,746
76,076
314,109
827,155

(149,604)
(38,383)
–
–
(800)
(188,787)

(2,153)
(262,983)
(117,885)
(2,570)
(2,460)
(388,051)
(576,838)
250,317

2,993
147,122
(2,209)
106,459
(4,048)
250,317

137,077
17,726
101,390
251,642
12,264
1,325
521,424

243,444
3,659
2,575
8,170
72,927
330,775
852,199

(136,467)
(46,205)
(1,186)
(82,649)
(764)
(267,271)

(2,636)
(261,753)
(117,072)
(2,714)
(1,212)
(385,387)
(652,658)
199,541

2,993
147,122
(2,209)
47,438
4,197
199,541

The prior period balances have been restated, in line with IFRS 3 “Business combinations”, to reflect the finalisation of the provisional fair values as well as the final 
purchase price of the Group’s acquisition of Macrocom (1077) Limited. Further detail is disclosed within note 25.

The Financial Statements were approved and authorised for issue by the Board and were signed on its behalf by: 

L A ROMBERG
CHIEF FINANCIAL OFFICER
Date: 7 July 2021

The notes on pages 173 to 209 form part of these Financial Statements.

170 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
C O N S O L I DAT E D S TAT E M E N T O F  C H A N G E S  I N E Q U I T Y

Balance at 29 April 2019
Profit for the financial period 
Other comprehensive (expense)/income
Tax relating to components of other comprehensive income
Total comprehensive income

TR ANSACTIONS WITH OWNERS

Share-based payment charge (note 22)
Group restructure (note 21)
Distribution in law (note 21)
Share issue on IPO (note 21)
Costs directly attributable to primary issue (note 21)
Balance at 27 April 2020
Profit for the financial period 
Other comprehensive expense for the period 
Tax relating to components of other comprehensive expense
Total comprehensive income/(expense)

TR ANSACTIONS WITH OWNERS

Share-based payments charge (note 22)
Tax on items credited to equity
Balance at 2 May 2021 

Share capital
£’000
66
–
–
–
–

Share premium
£’000
–
–
–
–
–

Merger reserve
£’000
–
–
–
–
–

Retained earnings
£’000
55,359
507
(152)
29
384

Foreign exchange 
reserve
£’000
798
–
3,644
(245)
3,399

Total equity 
attributable to 
owners
£’000
56,223
507
3,492
(216)
3,783

–
2,209
–
718
–
2,993
–
–
–
–

–
–
2,993

–
–
–
154,412
(7,290)
147,122
–
–
–
–

–
–
147,122

–
(2,209)
–
–
–
(2,209)
–
–
–
–

–
–
(2,209)

3,196
–
(11,501)
–
–
47,438
50,631
(248)
47
50,430

5,708
2,883
106,459

–
–
–
–
–
4,197
–
(9,851)
1,606
(8,245)

–
–
(4,048)

3,196
–
(11,501)
155,130
(7,290)
199,541
50,631
(10,099)
1,653
42,185

5,708
2,883
250,317

171 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C O N S O L I DAT E D S TAT E M E N T  O F C A S H F LOW S

CASH FLOWS FROM OPER ATING ACTIVITIES
Profit for the period

Adjustments for:
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Impairment of right-of-use assets 
Impairment of property, plant and equipment
Loss/(gain) on lease disposal
Loss on disposal of property, plant and equipment
Loss on disposal on intangibles
Gain on lease modifications
Share-based payment charge
Finance income
Finance costs
Taxation
Decrease/(increase) in inventory
(Increase)/decrease in debtors
Increase in creditors, provisions, government grants and pensions
Cash generated from operations
Pension scheme contributions
Tax paid
Receipt of government grants
Total net cash generated from operating activities

CASH FLOWS FROM INVESTING ACTIVITIES

Purchase of non-current assets:
Property, plant and equipment additions 
Intangible asset additions 

Movement on capital expenditure accrual
Cash outflow from purchase of non-current assets
Acquisition of subsidiaries net of cash acquired
Settlement of deferred consideration
Interest received 
Total net cash outflow from investing activities

CASH FLOWS FROM FINANCING ACTIVITIES

Proceeds raised on Initial Public Offering (IPO)
Costs directly attributable to IPO
Proceeds from term loan
Repayment of term loan
Costs directly attributable to raising new term loan
Repayment of capital element of listed bond
Fees on early repayment of listed bond
Net (repayment)/ borrowing of short term loans
Payment of capital element of leases (IFRS 16)
Payment of interest element of leases (IFRS 16)
Interest paid
Net cash (outflow)/ inflow from financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the period
Exchange (losses)/gains on cash and cash equivalents
Cash and cash equivalents at the end of period

Comprised of:
Cash at bank and in hand
Cash in transit
Cash and cash equivalents at end of period

172 

53 week period
 ended
2 May 2021
£’000

52 week period
 ended
26 April 2020
£’000

Note

50,631

507

5
5
5
13
12
13
12
11
13
22
8
7
9

20

17

12
11

25
25

21
21
19
19
19
19
19
19
13
13

15
15

24,042
37,856
2,817
1,620
3,409
138
391
327
(1,247)
5,708
(166)
18,343
13,046
10,270
(991)
3,583
169,777
(702)
(9,567)
12,333
171,841

(24,070)
(1,962)
3,864
(22,168)
(77)
(1,363)
43
(23,565)

–
–
22,500
(22,500)
(377)
–
–
(81,797)
(44,044)
(12,711)
(4,533)
(143,462)

4,814
72,927
(1,665)
76,076

66,757
9,319
76,076

15,575
36,112
2,394
5,398
3,991
(658)
3,781
–
–
3,196
(1,280)
48,079
980
(35,503)
14,312
5,162
102,046
(705)
(7,466)
1,330
95,205

(22,355)
(1,651)
(4,655)
(28,661)
(31,083)
–
43
(59,701)

155,130
(7,290)
120,000
–
(2,568)
(247,924)
(21,738)
53,923
(24,586)
(11,782)
(11,646)
1,519

37,023
34,538
1,366
72,927

70,850
2,077
72,927

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021N OT E S  TO  T H E C O N S O L I DAT E D F I N A N C I A L  S TAT E M E N T S

1. ACCOUNTING POLICIES 

GENER AL INFORMATION
Watches of Switzerland Group PLC (the “Company”) is a public limited company, 
limited by shares, which is listed on the London Stock Exchange and incorporated 
and domiciled in England and Wales. The address of the registered office is Aurum 
House,  2  Elland  Road,  Braunstone,  Leicester,  LE3  1TT.  The  Company  and  its 
subsidiaries together form the Group.

The principal activity of the Group is the retailing of luxury watches and jewellery, 
both online and in stores. The Group has 124 UK based stores and 30 US based 
stores  and  operates  under  the  trading  brands  of  Goldsmiths,  Mappin  &  Webb, 
Watches of Switzerland, Mayors Jewelers and Analog Shift. 

BASIS OF PREPAR ATION
The  Consolidated  Financial  Statements  include  the  financial  statements  of  the 
Company and its subsidiary undertakings made up to 2 May 2021. A subsidiary is an 
entity that is controlled by the parent. The financial year represents the 53 weeks 
to 2 May 2021 (prior financial year 52 weeks to 26 April 2020). The financial year 
end date is determined to be the Sunday closest to 30 April each year.

The financial statements are prepared in accordance with international accounting 
standards in conformity with the requirements of the Companies Act 2006 and 
International Financial Reporting Standards (IFRS) adopted pursuant to Regulation 
(EC)  No.  1606/2002  as  it  applies  in  the  European  Union.  The  Consolidated 
Financial  Statements  have  been  prepared  under  the  historical  cost  convention 
except  for  pension  assets  which  are  measured  at  fair  value.  The  prior  period 
balances have been restated, in line with IFRS 3 “Business combinations”, to reflect 
the finalisation of the provisional fair values as well as the final purchase price of the 
Group’s acquisition of Macrocom (1077) Limited. Further detail is disclosed within 
note 25.

IMPACT OF COVID-19
The  COVID-19  pandemic  developed  quickly  during  the  first  half  of  the  2020 
calendar  year,  with  a  significant  impact  upon  many  countries,  businesses  and 
individuals. In the 53 week period ended 2 May 2021, our UK stores were closed for 
approximately  26  weeks  of  the  year  (FY20:  six  weeks).  In  addition  to  reduced 
tourism and airport business, stores were impacted by reduced footfall.

The  impact  of  the  COVID-19  on  the  Group’s  operations  is  discussed  within  the 
Principal Risks and Uncertainties on page 105 of the Annual Report and Accounts. 
The impact of COVID-19 has been taken into consideration in our significant areas 
of  judgement  and  estimation.  A  full  review  has  been  completed  to  consider  the 
ongoing impact of COVID-19 on the financial statements, including the recoverability 
of store assets.

GOING CONCERN
The Directors consider that the Group has, at the time of approving the Group 
financial statements, adequate resources to remain in operation for the foreseeable 
future and have therefore continued to adopt the going concern basis in preparing 
the consolidated information.

At  the  balance  sheet  date,  the  Group  had  a  total  of  £197,494,000  in  available 
committed facilities, of which £120,000,000 was drawn down. Net debt at this date 
was  £43,924,000  with  liquidity  headroom  (defined  as  unrestricted  cash  plus 
undrawn available facilities) of £143,455,000. This funding matures in 2023/24. 

The key covenant tests attached to the Group’s facilities are a measure of net debt 
to EBITDA and the Fixed Charge Cover Ratio (FCCR) at each April and October. 
Net debt to EBITDA is defined as the ratio of total net debt at the reporting date 
to the last 12 months Adjusted EBITDA. This ratio must not exceed 3. The FCCR 
is the ratio of Adjusted EBITDA plus rent to the total finance charge and rent for 
the 12 months to the reporting date. This ratio must exceed 1.6. The covenant tests 

at October 2019 and April 2020 were fully met. On 18 June 2020, the covenant 
tests  of  the  Group’s  facilities  were  replaced  with  a  monthly  minimum  liquidity 
headroom  covenant  of  £20,000,000  for  the  period  of  June  2020  to  September 
2021.  The  Directors  sought  the  replacement  of  covenants  to  provide  further 
flexibility  to  deal  with  any  unexpected  circumstances  during  that  period.  The 
£20,000,000 minimum headroom covenant was satisfied for each month end from 
June 2020 to June 2021. The original waived covenant tests of net debt to EBITDA 
and the FCCR were also comfortably satisfied at October 2020 and April 2021.

In  assessing  whether  the  going  concern  basis  of  accounting  is  appropriate,  the 
Directors have reviewed various trading scenarios for the period to 31 October 
2022 from the date of this report. These included:

 – The budget approved by the Board in April 2021, which included the following 

key assumptions:

 – A continued strong luxury watch market in the UK and US

 – Anticipation of some localised disruption due to COVID-19 but assumes no 
further national-scale lockdowns in either the US or UK during the period

 – Lower levels of tourism in the US and UK and reduced travel impacting our 

airport stores

 – Sufficient luxury watch supply to support the revenue forecast.

The budget aligns to the Guidance given on page 45. Under this budget, the Group 
have  significant  liquidity  and  comfortably  complies  with  all  covenant  tests  to  31 
October 2022.

 – Reverse stress-testing of this budget was performed to determine what level of 
reduced EBITDA and worst case cash outflows would result in a breach of the 
liquidity  or  covenant  tests.  The  likelihood  of  this  level  of  reduced  EBITDA  is 
considered remote

 – Severe but plausible scenarios of: 

 – 10%  reduction  in  sales  against  the  budget  due  to  reduced  consumer 

confidence and lower disposable income

 – A  repeat  of  the  FY21  COVID-19  impact  on  the  ability  of  stores  to  trade 

modelled without Government support

 – Under  these  scenarios  the  £20,000,000  liquidity  covenant,  the  net  debt  to 

EBITDA and the FCCR covenants would all be complied with

 – Should trading be worse than the outlined severe but plausible scenarios, the 

Group has the following mitigating actions within management’s control:

 – Review of marketing spend

 – Reduction in the level of stock purchases

 – Restructuring of the business with headcount and store operations savings

 – Redundancies and pay freeze

 – Reduce the level of planned capex and acquisition spend

As a result of the above analysis, including potential severe but plausible scenarios, 
the Board believes that the Group is able to adequately manage its financing and 
principal risks and that the Group will be able to operate within the level of its 
facilities and meet the required covenants for the period to October 2022. For this 
reason,  the  Board  considers  it  appropriate  for  the  Group  to  adopt  the  going 
concern basis in preparing the financial statements.

EXCEPTIONAL ITEMS
The Group presents as exceptional items on the face of the Consolidated Income 
Statement,  those  material  items  of  income  and  expense  which,  because  of  the 
nature or the expected infrequency of the events giving rise to them, merit separate 
presentation  to  provide  a  better  understanding  of  the  elements  of  financial 
performance in the financial period, so as to assess trends in financial performance. 
Further details on exceptional items are given within note 4.

173 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20211. ACCOUNTING POLICIES (CONTINUED)

ALTERNATIVE PERFORMANCE MEASURES (APMs)
The  Group  has  identified  certain  measures  that  it  believes  will  assist  the 
understanding of the performance of the business. These APMs are not defined or 
specified under the requirements of IFRS.

The Group believes that these APMs, which are not considered to be a substitute 
for,  or  superior  to,  IFRS  measures,  provide  stakeholders  with  additional  useful 
information on the underlying trends, performance and position of the Group and 
are consistent with how business performance is measured internally. The APMs 
are not defined by IFRS and therefore may not be directly comparable with other 
companies’ alternative performance measures. 

The  key  APMs  that  the  Group  uses  include:  Net  margin,  Adjusted  EBITDA, 
Adjusted  EBIT  and  Adjusted  EPS.  These  APMs  are  set  out  in  the  Glossary  on 
page  216  including  explanations  of  how  they  are  calculated  and  how  they  are 
reconciled to a statutory measure where relevant. 

The Group makes certain adjustments to the statutory profit measures in order to 
derive  many  of  these  APMs.  The  Group’s  policy  is  to  exclude  items  that  are 
considered non-underlying and exceptional due to their size, nature or incidence, 
and are not considered to be part of the normal operating costs of the Group. 
Treatment  as  an  adjusting  item  provides  stakeholders  with  additional  useful 
information  to  assess  the  year-on-year  trading  performance  of  the  Group  but 
should not be considered in isolation of statutory measures.

FOREIGN CURRENCIES
The Consolidated Financial Statements are presented in Pounds Sterling (£), which 
is the Group’s presentational currency. The Group includes foreign entities whose 
functional currencies are not Sterling. On consolidation, the assets and liabilities of 
those entities are translated at the exchange rates at the balance sheet date and 
income and expenses are translated at average rates during the period. Translation 
differences are recognised in other comprehensive income. 

Transactions in currencies other than an entity’s functional currency are recorded 
at  the  exchange  rate  on  the  transaction  date,  whilst  assets  and  liabilities  are 
translated at exchange rates at the balance sheet date. Exchange differences are 
recognised in the Income Statement.

SEGMENT REPORTING
Operating segments are reported in a manner consistent with the internal reporting 
provided  to  the  chief  operating  decision-maker.  The  chief  operating  decision-
makers  (CODMs),  who  are  responsible  for  allocating  resources  and  assessing 
performance of the operating segments, have been identified as the Chief Executive 
Officer and Chief Financial Officer of the Group. The CODMs review the key profit 
measures Adjusted Earnings Before Interest, Tax, Depreciation and Amortisation 
(EBITDA) and Adjusted Earnings Before Interest and Tax (EBIT), both shown pre-
exceptional items and IFRS 16.

REVENUE
The Group is in the business of selling luxury watches and jewellery and providing 
ongoing  services  to  our  customers,  such  as  repairs  and  servicing.  Revenue  from 
contracts with customers is recognised when control of the goods or services is 
transferred to the customer at an amount that reflects the consideration to which 
the  Group  expects  to  be  entitled  in  exchange  for  those  goods  or  services.  The 
Group has concluded that it is the principal in its revenue arrangements because it 
controls the goods or services before transferring them to the customer.

In determining the transaction price for the sale of goods, the Group considers the 
existence of significant financing components.

Sale of goods 
Revenue from sale of goods is recognised at the point in time when control of the 
asset is transferred to the customer, generally on delivery of the goods.

Sale of goods – retail
Sales of goods are recognised when a Group entity sells a product to the customer 
and  control  of  the  goods  is  transferred  to  the  customer.  Retail  sales  are  usually 
settled in cash or by card. It is the Group’s policy to sell its products to the retail 
customer with a right to return within 14 days for a cash refund and 30 days for a 
product exchange. The Group does not operate any loyalty programmes.

Where sales are made on credit provided by a third party, revenue is recognised 
immediately on sale of the product and control has been passed to the customer. 

Sale of goods – online
Revenue  from  the  sale  of  goods  on  the  internet  is  recognised  at  the  point  that 
control has passed to the customer, which is the point of delivery. Transactions are 
settled by credit or payment card. Where sales are made on credit provided by a 
third party, revenue is recognised when control has been passed to the customer, 
on delivery.

Rendering of services
Revenue from a contract to provide services, such as product repairs and servicing, 
is recognised in the period in which the services are provided. Revenue is recognised 
when the following conditions are satisfied:

 – The amount of revenue can be measured reliably;

 – It  is  probable  that  the  Group  will  receive  the  consideration  due  under  the 

contract;

 – The service has been completed; and

 – Control of the good is passed back to the customer

Contract balances – customer deposits and gift cards
A  customer  deposit  or  gift  card  liability  is  the  obligation  to  transfer  goods  or 
services  to  a  customer  for  which  the  Group  has  received  consideration.  If 
consideration  is  received  before  the  Group  transfers  goods  or  services  to  the 
customer,  revenue  is  deferred  and  a  customer  deposit  or  gift  card  liability  is 
recognised. Customer deposits and gift cards are recognised as revenue when the 
customer is passed control of the goods. 

Gift card redemptions are estimated on the basis of historical redemptions and are 
reviewed regularly and updated to reflect management’s best estimate of patterns 
of redemption. The estimated non-redemption is recognised in revenue based on 
historical redemptions. 

Cost of sales
Included within cost of sales are any items which are directly attributable to the sale 
of goods and services. This includes the cost of bringing inventory into a condition to 
sell, wages and salaries, depreciation on land and buildings and fittings and equipment 
and other costs directly attributable to the cost of selling goods and services.

Share-based payments
Some employees (including senior executives) of the Group receive remuneration 
in  the  form  of  share-based  payments,  whereby  employees  render  services  as 
consideration for equity instruments (equity-settled transactions). The fair value of 
the equity-settled awards is calculated at grant date using a Monte Carlo or Black-
Scholes  model.  The  resulting  cost  is  charged  in  the  Income  Statement  over  the 
vesting period of the option or award and is regularly reviewed and adjusted for the 
expected  and  actual  number  of  options  or  awards  vesting.  This  applies  to  LTIP 
Awards and Deferred Share Bonus Schemes.

Service and non-service performance conditions are not taken into account when 
determining the grant date fair value of awards, but the likelihood of the conditions 
being met is assessed as part of the Group’s best estimate of the number of equity 
instruments that will ultimately vest. No expense is recognised for awards that do 
not ultimately vest because of non-market performance and/or service conditions 
that have not been met. 

The social security contributions payable in connection with the grant of the share 
options is determined at each balance sheet date as a liability with the total cost 
recognised in the Consolidated Income Statement over the vesting period. 

174 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Taxation
Taxation,  comprised  of  current  and  deferred  tax,  is  charged  or  credited  to  the 
Income  Statement  unless  it  relates  to  items  recognised  in  other  comprehensive 
income or directly in equity. In such cases, the related tax is also recognised in other 
comprehensive income or directly in equity. 

Current tax liabilities are measured at the amount expected to be paid, based on tax 
rates and laws that are enacted or substantively enacted at the balance sheet date. 

Deferred  tax  is  accounted  for  using  the  balance  sheet  liability  method  and  is 
calculated using rates of taxation enacted or substantively enacted at the balance 
sheet date which are expected to apply when the asset or liability is settled. 

Deferred tax liabilities are generally recognised for all taxable temporary differences. 
Deferred  tax  assets  are  only  recognised  to  the  extent  that  it  is  probable  that 
taxable profits will be available against which deductible temporary differences can 
be utilised. Deferred tax is not recognised in respect of investments in subsidiaries 
where the reversal of any taxable temporary differences can be controlled and are 
unlikely to reverse in the foreseeable future. Deferred tax assets and liabilities are 
offset when there is a legally enforceable right to offset and there is an intention to 
settle the balances on a net basis. 

Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of 
an acquisition is measured as the aggregate of the consideration transferred, which 
is measured at acquisition date fair value, and the amount of any non-controlling 
interests in the acquiree. Acquisition-related costs are expensed as incurred and 
included in administrative expenses. 

The Group determines that it has acquired a business when the acquired set of 
activities  and  assets  include  an  input  and  a  substantive  process  that  together 
significantly  contribute  to  the  ability  to  create  outputs.  The  acquired  process  is 
considered substantive if it is critical to the ability to continue producing outputs, 
and the inputs acquired include an organised workforce with the necessary skills, 
knowledge or experience to perform that process or it significantly contributes to 
the ability to continue producing outputs and is considered unique or scarce or 
cannot be replaced without significant cost, effort or delay in the ability to continue 
producing outputs.

When the Group acquires a business, it assesses the financial assets and liabilities 
assumed  for  appropriate  classification  and  designation  in  accordance  with  the 
contractual  terms,  economic  circumstances  and  pertinent  conditions  as  at  the 
acquisition date.

Any contingent consideration to be transferred by the acquirer will be recognised 
at fair value at the acquisition date. Contingent consideration classified as an asset 
or  liability  that  is  a  financial  instrument  and  within  the  scope  of  IFRS  9  Financial 
Instruments, is measured at fair value with the changes in fair value recognised in 
the statement of profit or loss in accordance with IFRS 9. 

Goodwill  is  initially  measured  at  cost  (being  the  excess  of  the  aggregate  of  the 
consideration transferred and the amount recognised for non-controlling interests 
and any previous interest held over the net identifiable assets acquired and liabilities 
assumed). If the fair value of the net assets acquired is in excess of the aggregate 
consideration transferred, the Group re-assesses whether it has correctly identified 
all of the assets acquired and all of the liabilities assumed and reviews the procedures 
used  to  measure  the  amount  to  be  recognised  at  the  acquisition  date.  If  the 
reassessment still results in an excess of the fair value of net assets acquired over 
the aggregate consideration transferred, then the gain is recognised in profit or loss.

After  initial  recognition,  goodwill  is  measured  at  cost  less  any  accumulated 
impairment losses. 

Intangible assets
Research and development
Expenditure on research activities is recognised in the Income Statement as an 
expense as incurred.

Other intangible assets
Expenditure  on  internally  generated  goodwill  and  brands  is  recognised  in  the 
Income Statement as an expense as incurred.

Other  intangible  assets  that  are  acquired  by  the  Group  are  stated  at  cost  less 
accumulated amortisation and less accumulated impairment losses. 

The cost of intangible assets acquired in a business combination is capitalised separately 
from goodwill if the fair value can be measured reliably at the acquisition date. 

Amortisation
Amortisation is charged to the Income Statement on a straight-line basis over the 
estimated useful lives of intangible assets. Intangible assets are amortised from the 
date they are available for use. The estimated useful lives are as follows:

Computer software
Brands
Agency agreements

3 to 5 years
5 to 30 years
10 years

The bases for choosing these useful lives are:

 – Brand longevity considering brand history and market awareness

 – Agency agreements considering the longevity of the agreements in place with a 

major supplier.

The  Group  reviews  the  amortisation  period  and  method  when  events  and 
circumstances indicate that the useful life may have changed since the last reporting 
date.  Acquired  computer  software  licences  are  capitalised  based  on  the  costs 
incurred to acquire and bring to use the specific software.

Property, plant and equipment
Management accounts for property, plant and equipment under the cost basis of 
IAS  16  “Property,  plant  and  equipment”,  rather  than  applying  the  alternative 
(revaluation)  treatment.  The  cost  of  property,  plant  and  equipment  includes 
directly attributable costs. 

Depreciation is provided on the cost of all other assets (except assets in the course 
of construction), so as to write off the cost, less residual value, on a straight-line 
basis over the expected useful economic life of the assets concerned, as follows:

Land and buildings
Fittings and equipment

10 to 15 years
 3 to 10 years

Useful lives and residual values are reviewed at each balance sheet date and revised 
where  expectations  are  significantly  different  from  previous  estimates.  In  such 
cases, the depreciation charge for current and future periods is adjusted accordingly. 

Impairment of non-financial assets
The carrying values of non-financial assets are reviewed at each balance sheet date 
to determine whether there is any indication of impairment. If any impairment loss 
arises, the asset is adjusted to its estimated recoverable amount and the difference 
is recognised in the Income Statement.

Property,  plant  and  equipment  and  other  non-current  assets  are  reviewed  for 
impairment if events or changes in circumstances indicate that the carrying amount 
of  an  asset  or  a  cash-generating  unit  is  not  recoverable.  A  cash-generating  unit 
(CGU) is an individual store which is the smallest identifiable group of assets that 
generate  independent  cash  flows  which  are  monitored  by  management  and  the 
CODMs. CGUs are grouped for the purposes of allocating goodwill where the CGU 
group is expected to benefit from synergies, such as sharing of centralised functions 
and  management.  Goodwill  allocated  to  groups  of  CGUs  is  tested  annually  for 
impairment and whenever there is an indication that the goodwill may be impaired. 

Impairment testing is performed at several levels and applied in the order set out by 
IAS 36 “Impairment of assets”. Impairment testing is first applied to the assets within 
a CGU where the value of assets held by the CGU are compared to the recoverable 
value. Impairment testing is then performed at a higher level which compares the 
value of goodwill to the recoverable value of the associated group of CGUs.

175 

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Trade and other receivables 
Trade  receivables  represent  outstanding  customer  balances  less  an  allowance  for 
expected credit losses. Trade receivables are recognised when the Group becomes 
party to the contract which happens when the goods are received and controlled by 
the end user. They are derecognised when the rights to receive the cash flows have 
expired e.g. due to the settlement of the outstanding amount or where the Group 
has transferred substantially all the risks and rewards associated with that contract. 
Other receivables are stated at invoice value less an allowance for Expected Credit 
Losses (ECLs). Trade and other receivables are subsequently measured at amortised 
cost as the business model is to collect contractual cash flows and the debt meets 
the Solely Payment of Principal and Interest (SPPI) criterion.

Provisions
Provisions are recognised when: 

 – the Group has a present legal or constructive obligation as a result of past events;

 – it  is  probable  that  an  outflow  of  resources  will  be  required  to  settle  the 

obligation; and

 – the  amount  has  been  reliably  estimated.  Provisions  are  not  recognised  for 

future operating losses.

Where there are a number of similar obligations, the likelihood that an outflow will 
be required in settlement is determined by considering the class of obligations as a 
whole. A provision is recognised even if the likelihood of an outflow with respect 
to any one item included in the same class of obligations may be small.

Expected credit losses
The Group recognises an allowance for ECLs for customer and other receivables. 
IFRS 9 “Financial instruments” requires a provision to be recognised on origination 
of a customer advance, based on its ECL.

Provisions are measured at the present value of the expenditures expected to be 
required to settle the obligation using a pre-tax rate that reflects current market 
assessments of the time value of money and the risks specific to the obligation. The 
increase in the provision due to passage of time is recognised as an interest expense.

Post-employment benefit obligations
The  Group  operates  various  post-employment  schemes,  including  both  defined 
benefit schemes and defined contribution pension plans. Typically, defined benefit 
schemes  define  an  amount  of  pension  benefit  that  an  employee  will  receive  on 
retirement, usually dependent on one or more factors such as age, years of service 
and compensation.

The liability recognised in the Consolidated Balance Sheet in respect of the defined 
benefit pension scheme is the present value of the defined benefit obligation at the 
end of the reporting period less the fair value of scheme assets. The defined benefit 
obligation  is  calculated  by  a  full  yield-curve  independent  actuarial  valuation.  The 
present value of the defined benefit obligation is determined by discounting the 
estimated future cash outflows using interest rates of high-quality corporate bonds 
that are denominated in the currency in which the benefits will be paid, and that 
have terms to maturity approximating to the terms of the related pension obligation.

The  current  service  cost  of  the  defined  benefit  scheme,  recognised  in  the 
Consolidated Income Statement in employee benefit expense, reflects the increase 
in  the  defined  benefit  obligation  resulting  from  employee  service  in  the  current 
period, benefit changes, curtailments and settlements.

Past-service costs are recognised immediately in the Income Statement.

The net interest cost is calculated by applying the discount rate to the net balance 
of the defined benefit obligation and the fair value of scheme assets. This cost is 
included in employee benefit expense in the Consolidated Income Statement. 

Actuarial  gains  and  losses  arising  from  experience  adjustments  and  changes  in 
actuarial assumptions are charged or credited in other comprehensive income in 
the period in which they arise.

For defined contribution plans, the Group pays contributions to publicly or privately 
administered  pension  insurance  plans  on  a  mandatory,  contractual  or  voluntary 
basis. The Group has no further payment obligations once the contributions have 
been paid. The contributions are recognised as an employee benefit expense when 
they are due.

Financial instruments – initial recognition and subsequent measurement
A financial instrument is any contract that gives rise to a financial asset in one entity 
and a financial liability or equity instrument in another entity.

The  Group  does  not  hold  any  derivative  instruments  in  either  the  current  or 
prior period. 

The  Directors  have  taken  the  simplification  available  under  IFRS  9  5.5.15  which 
allows the loss amount in relation to a trade receivable to be measured at initial 
recognition  and  throughout  its  life  at  an  amount  equal  to  lifetime  ECL.  This 
simplification is permitted where there is either no significant financing component 
(such as customer receivables where the customer is expected to repay the balance 
in full prior to interest accruing) or where there is a significant financing component 
(such as where the customer expects to repay only the minimum amount each 
month),  but  the  Directors  make  an  accounting  policy  choice  to  adopt  the 
simplification. Adoption of this approach means that Significant Increase in Credit 
Risk (SICR) and Date of Initial Recognition (DOIR) concepts are not applicable to 
the Group’s ECL calculations.

Lifetime ECLs are the ECLs that result from all possible default events over the 
expected life of a financial instrument. Trade and other receivables are only written 
off when the Group has exhausted all options to recover the amounts due and 
provided for in full when there is no reasonable expectation of recovery, which is 
the Group’s definition of default.

The  assessment  of  credit  risk  and  the  estimation  of  ECL  are  required  to  be 
unbiased,  probability-weighted  and  should  incorporate  all  available  information 
relevant  to  the  assessment,  including  information  about  past  events,  current 
conditions and reasonable and supportable forecasts of economic conditions at the 
reporting  date.  The  forward-looking  aspect  of  IFRS  9  requires  considerable 
judgement as to how changes in economic factors affect ECLs.

ECL  charges  in  respect  of  customer  receivables  are  recognised  in  the  Income 
Statement within cost of sales.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost includes all 
costs incurred in bringing each product to its present location and condition. Raw 
materials,  consumables  and  goods  for  resale  are  recognised  on  an  average  cost 
basis. Net realisable value is the estimated selling price in the ordinary course of 
business, less applicable variable selling expenses.

Cash and cash equivalents
In the Consolidated Balance Sheet, cash and cash equivalents includes cash in hand, 
cash in transit, deposits held at call with banks and other short term highly liquid 
investments with original maturities of three months or less. 

Cash  in  transit  largely  comprises  amounts  receivable  on  credit  cards  where  the 
transaction has been authorised but the funds have yet to clear the bank. These 
balances are considered to be highly liquid, with minimal risk of default, and are 
typically received in less than three days. 

Government grants 
Government grants are recognised where there is assurance that the grant will be 
received and that all attached conditions will be complied with. When the grant 
relates to an expense item, it is recognised as a deduction from the related expense.  
Grants are recognised on a systematic basis over the periods that the related costs 
are intended to compensate.

176 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Financial assets
Initial recognition and measurement
Financial assets are classified at initial recognition, and subsequently measured at 
amortised cost, Fair Value through Other Comprehensive Income (FVOCI) or Fair 
Value through Profit or Loss (FVPL). The classification is based on two criteria:

 – the Group’s business model for managing the assets; and

 – whether the instruments’ contractual cash flows represent “Solely Payments of 
Principal and Interest” on the principal amount outstanding (the SPPI criterion).

A summary of the Group’s financial assets is as follows:

Financial assets

Classif ication under IFRS 9

Trade and other receivables  
(excluding prepayments)
Cash and short term deposits

Amortised cost – held to collect as 
business model and SPPI met
Amortised cost

Under IFRS 9 the Group initially measures a financial asset at its fair value plus directly 
attributable transaction costs, unless the asset is classified as FVPL. Transactional costs 
of financial assets carried at FVPL are expensed in the Income Statement.

Subsequent measurement
Financial  assets  at  amortised  cost  are  subsequently  measured  at  amortised  cost 
using the effective interest rate (EIR) method. The amortised cost is reduced by 
impairment losses. Interest income, impairment or gain or loss on derecognition 
are recognised in profit or loss.

Derecognition
A financial asset is derecognised primarily when:

 – the rights to receive cash flows from the asset have expired; or

 – the Group has transferred its rights to receive cash flows from the asset or has 
assumed an obligation to pay the received cash flows in full without material 
delay to a third party under a “pass-through” arrangement; and either a) the 
Group has transferred substantially all the risks and rewards of the asset, or b) 
the Group has neither transferred nor retained substantially all the risks and 
rewards of the asset, but has transferred control of the asset.

Impairment 
The Group recognises an allowance for expected credit losses (ECLs) for all debt 
instruments not held at FVPL. The most significant financial assets of the Group are 
its trade receivables. ECLs are calculated in accordance with the accounting policies 
set out above. 

Financial liabilities
Initial recognition and measurement
The Group has classified its financial liabilities as follows:

Financial liabilities

Classif ication under IFRS 9

Interest-bearing loans and borrowings
Trade and other payables (excluding accrued 
income)

Amortised cost

Amortised cost

All financial liabilities are recognised initially at fair value and, in the case of loans and 
borrowings and payables, net of directly attributable transaction costs.

Subsequent measurement
A summary of the subsequent measurement of financial liabilities is set out below:

Financial liabilities at FVPL

Interest-bearing loans and  
borrowings

Trade and other payables  
(excluding accrued income)

Subsequently measured at fair value. Gains and 
losses are recognised in the Income Statement 
Subsequently  measured  at  amortised  cost 
using the effective interest rate (EIR) method. 
The  EIR  amortisation  is  included  in  finance 
costs in the Income Statement
Subsequently measured at amortised cost 

Derecognition
A  financial  liability  is  derecognised  when  the  obligation  under  the  liability  is 
discharged, cancelled or expires. When an existing financial liability is replaced by 
another from the same lender on substantially different terms, or the terms of an 
existing  liability  are  substantially  modified,  such  an  exchange  or  modification  is 
treated as the derecognition of the original liability and the recognition of a new 
liability.  The  difference  in  the  respective  carrying  amounts  is  recognised  in  the 
Consolidated Income Statement.

Offsetting of financial instruments
Financial assets and financial liabilities are offset and the net amount is reported in 
the  Balance  Sheet  if  there  is  a  currently  enforceable  legal  right  to  offset  the 
recognised amounts and there is an intention and ability to settle on a net basis, to 
realise the assets and settle the liabilities simultaneously.

Leases
The Group’s lease portfolio is principally comprised of property leases in relation 
to  Watches  of  Switzerland,  Mappin  &  Webb,  Goldsmiths  and  Mayors  stores, 
mono-brand  boutiques  and  central  offices.  The  leases  typically  run  for  terms 
between  five  and  20  years  and  may  include  break  clauses  or  options  to  renew 
beyond the non-cancellable periods. The majority of the Group’s lease payments 
are subject to market review, usually every five years, with a number of leases which 
have  annual  increases  dependent  on  economic  indices.  Some  lease  agreements 
include rental payments which are contingent on the turnover of the property to 
which  it  relates.  These  payments  are  excluded  from  the  calculation  of  the  lease 
liabilities under IFRS 16 “Leases”. 

Definition of a lease
The  Group  assesses  whether  a  contract  is  or  contains  a  lease  based  on  the 
definition of a lease under IFRS 16. That is a contract is, or contains, a lease if the 
contract conveys a right to control the use of an identified asset for a period of time 
in exchange for consideration. 

At inception or on reassessment of a contract that contains a lease component, the 
Group  allocates  the  consideration  in  the  contract  to  each  lease  and  non-lease 
component on the basis of their relative stand-alone prices.

Lease liability – initial recognition
The  Group  recognises  right-of-use  assets  and  lease  liabilities  at  the  lease 
commencement date. The lease liabilities are initially measured at the present value 
of the lease payments that are not yet paid at the commencement date, less any 
incentives receivable, discounted using the determined incremental borrowing rate 
applicable to the lease.

Lease payments in the measurement of the lease liability comprise:

 – Fixed  lease  payments  (including  in-substance  fixed  payments),  less  any  lease 

incentives;

 – Variable lease payments such as those that depend on an index or rate (such as 
RPI), initially measured using the index or rate at the commencement date; and

 – Penalty  payments  for  terminating  the  lease,  if  the  lease  term  reflects  the 

exercise of an option to terminate the lease.

The Group discounted lease payments, to their present value, using its incremental 
borrowing rate at the lease commencement date. The Incremental Borrowing Rate 
(IBR) applied to each lease is determined by taking into account:

 – the risk-free rate based on country specific swap markets;

 – a credit risk adjustment based on country specific corporate indices; and 

 – a  Group  specific  adjustment  to  reflect  the  Group’s  specific  borrowing 

conditions. 

The IBR applied to individual leases ranged from 2.10% to 5.92%.

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Lease liability – subsequent measurement
Lease liabilities are subsequently measured at amortised cost and are increased to 
reflect  interest  on  the  lease  liability  (using  the  effective  interest  method)  and 
decreased by the lease payments made. 

Lease liability – remeasurement
Lease liabilities are remeasured when there is a change in future lease payments 
arising from a change in an index or market rental review, a change in the estimate 
of  the  amount  expected  to  be  payable  under  a  residual  value  guarantee,  or  as 
appropriate, changes in the assessment of whether a renewal option is reasonably 
certain to be exercised or a break clause is reasonably certain to be exercised. 

When the lease liability is remeasured, an equivalent adjustment is made to the 
right-of-use asset, unless its carrying amount is reduced to £nil, in which case any 
remaining amount is recognised in profit or loss. 

The  Group  has  applied  judgement  to  determine  the  lease  term  for  those  lease 
contracts that include a renewal or break option. The assessment of whether the 
Group is reasonably certain to exercise a renewal option or reasonably certain not 
to exercise a break option significantly impacts the value of lease liabilities and right-
of-use assets recognised on the Balance Sheet and Income Statement. 

Right-of-use assets – initial recognition 
Right-of-use assets are initially measured at cost, which is an amount equal to the 
corresponding lease liabilities adjusted for any lease payments made at or before 
the commencement date, dilapidation provisions required, less any lease incentives 
received.  The  Group  has  elected  to  apply  the  exemption  for  short  term  leases 
(leases with a term of less than one year) and low-value assets under IFRS 16, as 
such not recognising a right-of-use asset and lease liability on the Balance Sheet, but 
recognising  lease  payments  associated  with  those  leases  as  an  expense  on  a 
straight-line basis over the lease term. 

Where the Group has an obligation for costs to restore the underlying asset to the 
condition required by the terms and conditions of the lease, a provision is recognised 
and  measured  under  IAS  37  “Provisions,  contingent  liabilities  and  contingent 
assets”.  The  estimated  costs  are  included  in  the  related  right-of-use  asset.  Initial 
direct  costs  (lease  acquisition  costs),  incurred  subsequently  to  the  initial  date  of 
application, have been included within the right-of-use asset. 

Right-of-use assets – subsequent measurement
Right-of-use  assets  are  subsequently  measured  at  cost  less  any  accumulated 
depreciation and impairment losses, adjusted for certain remeasurements of the 
lease liabilities. Depreciation is calculated on a straight-line basis over the expected 
useful economic life of a lease which is taken as the lease term.

Short term leases and leases of low-value assets 
The Group applies the short term lease recognition exemption to its short term 
leases of machinery and equipment (i.e. those leases that have a lease term of 12 
months  or  less  from  the  commencement  date  and  do  not  contain  a  purchase 
option). It also applies the lease of low-value assets recognition exemption to leases 
of office equipment that are considered to be low value. Lease payments on short 
term leases and leases of low-value assets are recognised as expense on a straight-
line basis over the lease term.

COVID-19 related rent concessions
The COVID-19 Related Rent Concessions amendment to IFRS 16 “Leases” was 
adopted by the IASB on 28 May 2020 and endorsed by the European Union on 12 
October 2020. The amendment applies to accounting periods from 1 June 2020 
but  early  application  is  permitted  and  the  Group  has  elected  to  apply  the 
amendment in the current period. 

The amendment allows for a simplified approach to accounting for rent concessions 
occurring as a direct result of COVID-19 and for which the following criteria are met:

 – The  revised  consideration  is  substantially  the  same,  or  less  than,  the 

consideration prior to the change

 – The concessions affects only payments originally due on or before 30 June 2021

 – There is no substantive change to other terms and conditions of the lease. 

Lessees  are  not  required  to  assess  whether  eligible  rent  concessions  are  lease 
modifications, allowing the lessee to account for eligible rent concessions as if they 
were  not  lease  modifications.  During  the  period,  the  Group  has  agreed  rent 
concessions both in the form of rent forgiveness in which the landlord has agreed 
to forgive all or a portion of rents due with no obligation to be repaid in the future 
and rent deferrals in which the landlord has agreed to forego rents in one period 
with a proportional increase in rents due in a future period. 

The rent concession has been recognised once a legally binding agreement is made 
between both parties by derecognising the portion of the lease liability that has 
been forgiven and recognising a reduction to the right-of-use asset. 

Rent deferrals do not change the total consideration due over the life of the lease 
but change the timing of future payments. Where deferrals have been agreed, the 
Group has adjusted the lease liability and right-of-use asset to reflect the change in 
timings of these payments. 

The  Group  has  elected  not  to  apply  the  amendment  in  the  current  period  and 
assessed that eligible rent concessions should be treated as lease modifications. As 
a  result,  the  Group  has  recognised  within  lease  modifications  an  adjustment  of 
£187,000 with no impact on the Income Statement relating to these COVID-19 
rent concessions.

NEW STANDARDS, AMENDMENTS AND INTERPRETATIONS
The following standards, amendments and interpretations were applicable for the 
period beginning 27 April 2020 and were adopted by the Group for the 53 week 
period ended 2 May 2021. They have not had a significant impact on the Group’s 
profit for the year, equity or disclosures:

 – Amendments to References to the Conceptual Framework in IFRS Standards

 – Amendments to IFRS 3 “Business combinations”

 – Amendments to IAS 1 and IAS 8 – Definition of material

 – Amendments to IFRS 9, IAS 39 and IFRS 7 - Interest rate benchmark reform

 – Amendments to IFRS 16 – COVID-19 concessions

The following are new accounting standards and amendments to existing standards 
that have been published and are applicable for the Group’s accounting periods 
beginning 3 May 2021 onwards, which the Group has not adopted early:

 – Amendments to IFRS 9, IAS 39, IFRS 4 and IFRS 16 – Phase 2 of Interest rate 

benchmark reform

 – Amendments to IFRS 16 – COVID-19 concessions, extension of amendment

The  adoption  of  these  standards  and  amendments  is  not  expected  to  have  a 
material impact on the Group’s Consolidated Financial Statements.

The Group is also currently assessing the impact of the following new standards, 
which has been issued and is awaiting endorsement by the European Union:

 – IFRS 17 “Insurance Contracts” (applicable for periods beginning after 1 January 

2023)

Other  amendments  have  been  issued  but  are  not  applicable  until  after  periods 
beginning 1 January 2022 which the Group has assessed will not have a significant 
impact upon the financial statements. 

178 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Major sources of estimation uncertainty and judgement
The preparation of consolidated financial information requires the Group to make 
estimates and assumptions that affect the application of policies and reported amounts. 
Estimates  and  judgements  are  continually  evaluated  and  are  based  on  historical 
experience  and  other  factors,  including  expectations  of  future  events  that  are 
reasonable under the circumstances. Actual results may differ from these estimates.

Significant estimates
Estimates and underlying assumptions are reviewed by management on an ongoing 
basis, with revisions recognised in the period in which the estimates are revised and 
in  any  future  period  affected.  The  areas  involving  significant  risk  resulting  in  a 
material adjustment to the carrying amounts of assets and liabilities within the next 
financial period are as follows:

Post-employment benefit obligations
The  Group’s  accounting  policy  for  the  defined  benefit  pension  scheme  requires 
management to make judgements as to the nature of benefits provided by each 
scheme and thereby determine the classification of each scheme. For the defined 
benefit scheme, management is required to make annual estimates and assumptions 
about  future  returns  on  classes  of  scheme  assets,  future  remuneration  changes, 
employee attrition rates, administration costs, changes in benefits, inflation rates, 
life expectancy and expected remaining periods of service of employees and the 
determination of the pension cost and defined benefit obligation of the Group’s 
defined benefit pension scheme depends on the selection of these assumptions. 
Differences arising from actual experiences or future changes in assumptions will be 
reflected in subsequent periods. Sensitivity of the Group's defined benefit scheme 
to movements in key assumptions is set out in note 20.

Net realisable value of inventories
Inventories are stated at the lower of cost and net realisable value, on a weighted 
average  cost  basis.  Provisions  are  recognised  where  the  net  realisable  value  is 
assessed to be lower than cost. The calculation of this provision requires estimation 
of the eventual sales price and sell-through of goods to customers in the future. A 
20% reduction in the store sell-through of slow moving stock would impact the net 
realisable value by approximately £3,000,000. 

Impairment of property, plant and equipment and right-of-use assets
Property, plant and equipment and right-of-use assets are reviewed for impairment 
if events or changes in circumstances indicate that the carrying amount may not be 
recoverable. For the impairment test, the value-in-use method requires the Group 
to determine appropriate assumptions (which are sources of estimation uncertainty) 
in relation to the cash flow projections over the five-year strategic plan period, the 
long  term  growth  rate  to  be  applied  beyond  this  five-year  period  and  the  risk-
adjusted  pre-tax  discount  rate  used  to  discount  those  cash  flows.  The  key 
assumptions relate to sales growth rates discount rates used to discount the cash 
flows.  Store  related  property,  plant  and  equipment  and  right-of-use  assets  are 
tested for impairment at a store-by-store level, including an allocation of overheads 
related  to  store  operations.  Sensitivity  of  the  key  assumptions  in  relation  to 
impairment are included in note 12. 

Significant judgements
The following are the critical judgements, apart from those involving estimations, 
that the Directors have made in the process of applying the Group’s accounting 
policies and that have the most significant effect on the amounts recognised in the 
financial statements:

Classification of exceptional items and presentation of non-GAAP 
measures
The  Directors  exercise  their  judgement  in  the  classification  of  certain  items  as 
exceptional  and  outside  the  Group’s  underlying  results.  The  determination  of 
whether  an  item  should  be  separately  disclosed  as  an  exceptional  item,  non-
underlying  or  non-trading  requires  judgement  on  its  materiality,  nature  and 
incidence, as well as whether it provides clarity on the Group’s underlying trading 
performance. In exercising this judgement, the Directors take appropriate regard 
of IAS 1 “Presentation of financial statements” as well as guidance from the Financial 
Reporting Council and the European Securities Market Authority on the reporting 
of exceptional items and APMs. 

The overall goal of the Directors is to present the Group’s underlying performance 
without distortion from one-off or non-trading events regardless of whether they 
are  favourable  or  unfavourable  to  the  underlying  result.  Further  details  on 
exceptional items are provided in note 4.

Lease term (IFRS 16)
IFRS 16 defines the lease term as the non-cancellable period of a lease together 
with  the  options  to  extend  or  terminate  a  lease,  if  the  lessee  were  reasonably 
certain to exercise that option. 

Where a lease includes the option for the Group to terminate the lease before the 
term end, the Group makes a judgement as to whether it is reasonably certain that 
the option will or will not be taken.

On entering into a lease, the Group assesses how reasonably certain it is to exercise 
these options. The default position is that the Group will determine that the lease 
term  is  to  the  end  of  the  lease  (i.e.  will  not  include  break-clauses  or  options  to 
extend) unless there is clear evidence to the contrary.

The lease term of each lease is reassessed if there is specific evidence of a change 
in circumstance such as:

 – A decision has been made by the business to exercise a break or option

 – The trading performance significantly changes

 – Planned future capital expenditure suggests that the option to extend will be 

taken.

Discount rates (IFRS 16)
The discount rate used to calculate the lease liability is the rate implicit in the lease, 
if it can be readily determined, or the lessee’s incremental borrowing rate if not. 
Management uses the rate implicit in the lease in relation to the Group’s “Other” 
leases and the lessee’s incremental borrowing rate for all property leases. 

Incremental borrowing rates are determined on entering a lease and depend on 
the term, country, currency and start date of the lease. The incremental borrowing 
rate used is calculated based on a series of inputs including:

 – the risk-free rate based on country specific swap markets;

 – a credit risk adjustment based on country specific corporate indices; and 

 – a Group specific adjustment to reflect the Group’s specific borrowing conditions. 

As a result, reflecting the breadth of the Group’s lease portfolio, judgements on the 
lease terms and the international spread of the portfolio, there are a large number 
of discount rates applied to the leases within the range of 2.58% to 6.33%.

Substantive substitution rights (IFRS 16)
The Group has applied judgement to three (2020: three) contractual agreements 
and has judged that they do not meet the definition of a lease under IFRS 16. In 
these  cases,  the  Group  has  judged  that  the  lessor  has  a  substantive  right  to 
substitute the asset and as such, there is no asset identified within the contract. The 
Group  judges  that  the  lessor  has  the  practical  ability  to  substitute;  the  Group 
cannot  prevent  the  lessor  from  proposing  the  substitution;  and  the  costs  of 
substitution are assessed to be low. 

If  substituted,  the  lessor  is  able  to  give  14  days’  written  notice  to  the  Group 
indicating that the sales area will be changed and the costs incurred to move the 
sales area would be low to the lessor. As a result, the Group has deemed that the 
lessor has a substantive right to substitute the asset and as such there is no asset 
identified  within  the  contract.  Given  this,  the  Group  does  not  recognise  lease 
liabilities or right-of-use assets in relation to these leases and continues to account 
for these on a straight-line basis. 

Other areas of estimation and judgement include estimation around expected supplier 
incentives receivable from third parties. Estimates are based on underlying and forecast 
sales data to anticipate the level of incentive receivable based on targets to be met in 
the  future.  Sensitivities  to  the  assumptions  for  this  are  not  expected  to  result  in  a 
material  change  in  the  carrying  amount.  The  amount  recognised  as  a  receivable  is 
reviewed regularly and updated to reflect management’s latest best estimate. 

179 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20212. SEGMENT REPORTING

The key Group performance measures are Adjusted Earnings Before Interest, Tax, Depreciation and Amortisation (Adjusted EBITDA) and Adjusted Earnings Before 
Interest and Tax (Adjusted EBIT), both shown pre-exceptional items, as detailed below. The segment reporting is disclosed on a pre-IFRS 16 basis reflecting how results 
are reported to the CODMs and how they are measured for the purposes of covenant testing. 

Adjusted EBITDA represents profit for the period before finance costs, finance income, taxation, depreciation, amortisation, exceptional items presented in the Group’s 
Income Statement (consisting of exceptional administrative expenses, exceptional cost of sales and exceptional impairment) on a pre-IFRS 16 basis. 

Revenue

Net margin
Less:
Store costs
Overheads
Store opening and closing costs
Intra-group management charge

Adjusted EBITDA

53 week period ended 2 May 2021

UK 
£’000

606,452

US 
£’000

298,625

Total 
£’000
905,077

219,751

112,596

332,347

(109,193)
(43,543)
(3,285)
3,983

(57,407)
(12,301)
(1,254)
(3,983)

(166,600)
(55,844)
(4,539)
–

67,713

37,651

105,364

Depreciation, amortisation, impairment and loss on disposal of assets 

(20,011)

(7,713)

(27,724)

Segment profit*

47,702

29,938

77,640

IFRS 16 adjustments
Exceptional gain on trade receivables (note 4)
Exceptional impairment of assets (note 4)
Exceptional administrative costs (note 4)
Net other finance costs

Profit before taxation for the financial period

* Segment profit is defined as being Earnings Before Interest, Tax, exceptional items and IFRS 16 adjustments (Adjusted EBIT).

13,302
233
(4,245)
(5,076)
(18,177)

63,677

18 0 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Revenue

Net margin
LESS:

Store costs
Overheads
Store opening and closing costs
Intra-group management charge

Adjusted EBITDA

52 week period ended 26 April 2020

UK 
£’000

585,473

US 
£’000

225,039

Total 
£’000

810,512

221,328

83,378

304,706

(126,373)
(34,175)
(2,185)
3,607

(51,821)
(10,405)
(1,635)
(3,607)

(178,194)
(44,580)
(3,820)
–

62,202

15,910

78,112

Depreciation, amortisation, impairment and loss on disposal of assets 

(16,186)

(6,041)

(22,227)

Segment profit*

46,016

9,869

55,885

IFRS 16 adjustments
Exceptional impairment of trade receivables (note 4)
Exceptional impairment of assets (note 4)
Exceptional administrative costs (note 4)
Exceptional finance costs (note 4)
Net other finance costs

Profit before taxation for the financial period

* Segment profit is defined as being Earnings Before Interest, Tax, exceptional items and IFRS 16 adjustments (Adjusted EBIT).

Entity-wide revenue disclosures

UK

Luxury watches
Luxury jewellery
Other
Total

US

Luxury watches
Luxury jewellery
Other
Total

GROUP

Luxury watches
Luxury jewellery
Other
Total

“Other” consists of the sale of fashion and classic watches and jewellery, the sale of gifts, servicing, repairs and insurance. 

Information regarding geographical areas, including revenue from external customers is disclosed above.

No single customer accounted for more than 10% of revenue in any of the financial periods noted above.

9,952
(695)
(8,526)
(8,330)
(28,490)
(18,309)

1,487

53 week period 
ended 
2 May 2021
£’000

52 week period 
ended 
26 April 2020
£’000

512,177
43,810
50,465
606,452

276,269
16,946
5,410
298,625

788,446
60,756
55,875
905,077

475,870
54,130
55,473
585,473

203,998
14,967
6,074
225,039

679,868
69,097
61,547
810,512

181 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20212. SEGMENT REPORTING (CONTINUED)

Entity-wide non-current asset disclosures

2 May 2021
£’000

26 April 2020
£’000

121,590
4,696
66,536
162,818
355,640

15,487
13,030
34,854
88,824
152,195

137,077
17,726
101,390
251,642
507,835

Total
£’000

606,452
298,625
905,077

Total
£’000

585,473
225,039
810,512

UK

Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Total

US

Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Total

GROUP

Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Total

3. REVENUE

121,590
4,428
62,037
182,040
370,095

13,850
10,768
31,645
71,669
127,932

135,440
15,196
93,682
253,709
498,027

The Group’s disaggregated revenue recognised under contracts with customers relates to the following categories and operating segments:

53 week period ended 2 May 2021

Sale of goods
£’000

588,094
293,589
881,683

Rendering of 
services
£’000

18,358
5,036
23,394

52 week period ended 26 April 2020

Sale of goods
£’000

561,175
219,676
780,851

Rendering of 
services
£’000

24,298
5,363
29,661

UK 
US 
Total

UK 
US
Total

182 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20214. EXCEPTIONAL ITEMS

Exceptional items are those that in the judgement of the Directors need to be separately disclosed by virtue of their size, nature or incidence, in order to draw the 
attention of the reader and to show the underlying business performance of the Group. Such items are included within the income statement caption to which they relate 
and are separately disclosed on the face of the Consolidated Income Statement.

Exceptional gain on/(impairment of) trade receivables
Expected credit gains/(losses) (i)
Total exceptional gain on/(impairment of) trade receivables

Exceptional impairment of assets
Impairment of property, plant and equipment (note 12) (ii)
Impairment of right-of-use assets (note 13) (ii)
Reversal of impairment of right-of-use assets (note 13) (ii)
Total exceptional impairment of assets

Exceptional administrative expenses
Professional and legal expenses on business combinations (iii) 

Exceptional items for IPO (iv)
Share-based payment in respect of the Chief Executive Officer and legacy arrangements (including employment taxes)
Bonus paid to employees on IPO
Professional and legal fees
Total exceptional administrative costs

Exceptional finance costs
Early redemption fees (note 7)
Write off capitalised transaction costs on bond redemption (note 7)
Total exceptional finance costs

Total exceptional items

Tax impact of exceptional (gain on)/impairment of trade receivables
Tax impact of exceptional impairment of assets
Tax impact of exceptional administrative costs
Tax impact of exceptional finance costs
Tax impact of exceptional items

(i)    Expected credit losses 

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

233
233

(3,188)
(1,196)
139
(4,245)

(695)
(695)

(3,764)
(4,762)
–
(8,526)

(193)

(310)

(4,883)
–
–
(5,076)

–
–
–

(3,314)
(2,071)
(2,635)
(8,330)

(21,738)
(6,752)
(28,490)

(9,088)

(46,041)

(86)
903
934
–
1,751

180
1,829
1,138
5,200
8,347

At the prior year end an exceptional provision of £695,000 was made against in-house credit debtors, linked to the exceptional circumstances impacted by the global COVID-19 
pandemic. On 16 September 2020, the Group made a one-time payment to remove all future obligations in relation to debt held on recourse. As the Group bears no future liability, 
the excess credit loss provision of £233,000 in relation to recourse debtors has been released and has accordingly been reversed through exceptional items to be consistent with 
where the original charge was recorded.

   On 13 November 2020, the Group signed an agreement for the sale of all remaining in-house credit debtors. Following the sale, the Group has no future liability in relation to these debtors. 

The consideration received was in line with the carrying value of the debt held at the time of the transaction resulting in a nil gain or loss through the Consolidated Income Statement. 

(ii)   Impairment of property, plant and equipment and right-of-use assets  

£3,188,000 of the impairment to property, plant and equipment and £1,196,000 of the impairment to right-of use assets have been classified as exceptional expenses due to the 
materiality and exceptional nature of these impairments. The COVID-19 pandemic and associated lockdowns have significantly impacted the profitability of the Group and future 
economic outlook of the retail industry. The Government’s change to VAT legislation has also had a significant impact upon the profitability of certain stores within the Group’s 
portfolio. The Group reviewed the profitability of its store network, taking into account the potential future impact on consumer demand resulting in the impairments to property, 
plant and equipment as well as the right-of-use assets. These stores were impaired to their “value-in-use” recoverable amount.

   The Group recognised an exceptional expense relating to impaired right-of-use assets in the prior period ended 26 April 2020 linked to the COVID-19 pandemic. An element of 

this is reversed here due to a modification of a lease agreement following COVID-19 related negotiations.

(iii)  Professional and legal expenses on business combinations  

   Professional and legal expenses on business combinations completed during the periods, relating to the purchases of Macrocom (1077) Limited and Analog Shift, have been 

expensed to the Consolidated Income Statement as an exceptional cost as they are regarded as non-trading, non-underlying costs and are considered to be material by nature. 

(iv)  Exceptional items for IPO 

   On 31 May 2019, prior to the IPO, the CEO was granted a one-off share option award by the principal selling shareholder, over a portion of their shareholding, in recognition of his 
contribution to the Company up to Admission and to ensure ongoing incentivisation and retention in his role following the IPO. This one-off award is contingent on the CEO’s 
continued employment until June 2021.  The total charge in relation to this award is being recognised over the two-year period ending June 2021 and is considered exceptional as it 
is linked to a unique non-recurring event, being the IPO. 

  In the prior period, IPO costs also included a one-off discretionary IPO bonus to employees and legal and professional costs.
  All of these costs are considered exceptional as they are linked to a unique non-recurring event and do not form part of the underlying trading of the Group.

183 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
 
 
 
5. OPER ATING PROFIT

Group operating profit for continuing operations is stated after charging the below items:

Depreciation on tangible assets (note 12)
Amortisation of intangible assets (note 11)
Depreciation of right-of-use assets (note 13)

Impairment of property, plant and equipment – exceptional items (note 12)
Impairment of property, plant and equipment (note 12)
Impairment of right-of-use assets – exceptional items (note 13)
Impairment of right-of-use assets (note 13)
Reversal of impairment of right-of-use assets (note 13)

Inventory recognised as an expense
Write down of inventories to net realisable value
Impairment (gain)/loss on trade receivables

FEES PAYABLE TO THE GROUP ’S AUDITOR AND ITS ASSOCIATES IN RESPECT OF:

Audit of these financial statements
Audit of the financial statements of subsidiaries of the Company
Other assurance related services

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

24,042
2,817
37,856

3,188
221
1,196
563
(139)

575,802
2,159
(12)

466
46
52
564

15,575
2,394
36,112

3,764
227
4,762
636
–

512,419
2,354
4,147

370
45
52
467

Impairment of assets and loss on disposal of non-current assets would be presented within administrative expenses had they not been presented separately within the 
Consolidated Income Statement.

6. EMPLOYEES AND DIRECTORS

Staff costs for continuing operations recognised in operating profit for the Group during the period:

Wages and salaries
Social security costs 
Share-based payments (note 22)
Pensions costs – defined contribution schemes (note 20) 
Pensions costs – defined benefit scheme (note 20) 
Total

Average number of people (including Executive Directors) employed:

Retail staff 
Services staff 
Administrative staff
Total

Average Full Time Equivalents (FTE) (including Executive Directors) employed:

Retail staff
Services staff
Administrative staff
Total

Further disclosure of the amounts paid to key management is included within note 24. 

18 4 

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

83,701
9,710
5,708
1,979
165
101,263

71,828
6,536
3,196
1,779
146
83,485

53 week period
 ended 
2 May 2021

52 week period
 ended 
26 April 2020

1,577
77
534
2,188

1,592
68
534
2,194

53 week period
 ended 
2 May 2021

52 week period
 ended 
26 April 2020

1,403
75
506
1,984

1,392
66
505
1,963

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20217. FINANCE COSTS

FINANCE COSTS

Interest payable on long term borrowings
Interest payable on short term borrowings
Amortisation of capitalised transaction costs
Other interest payable
Unwinding of discount on deferred consideration
Interest on lease liabilities (note 13)
Net foreign exchange loss on financing activities
Net interest expense on net defined benefit liabilities (note 20)

EXCEPTIONAL FINANCE COSTS

Early redemption fees
Write off of capitalised transaction costs on bond redemption

Total finance costs

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

2,792
1,134
1,112
73
130
12,711
336
55
18,343

–
–
–
18,343

5,373
1,350
814
10
190
11,782
–
70
19,589

21,738
6,752
28,490
48,079

On 4 June 2019, the Group initially drew down the term loan on a new facility consisting of a term loan for £120,000,000 and a revolving credit facility of £50,000,000. 
Interest is currently charged at LIBOR plus 1.75% on the term loan and would be charged at LIBOR plus 1.50% on the revolving credit facility if the facility was drawn 
down. The margin on the term loan ranges from 1.75% to 2.80% and the revolving credit facility ranges from 1.50% to 2.55% based on the leverage of the Group. The 
term loan facility expires on 4 June 2024. The term loan facility is unsecured and is cross guaranteed by subsidiary entities.

On 4 June 2019, Jewel UK Bondco PLC repaid the outstanding principal of £247,924,000, accumulated associated interest of £8,229,000 and early redemption premiums 
of £21,738,000 in relation to the listed bond notes. The early redemption premium was treated as an exceptional expense in the financial period ending 26 April 2020.

On  14  May  2020,  the  Group  entered  into  a  new  £45,000,000  financing  facility  which  was  provided  by  the  lenders  under  the  Government’s  CLBILS  scheme.  This 
comprised an additional term loan of £22,500,000 with a term of 18 months and a revolving credit facility of £22,500,000 for the same period. During the period, the 
revolving credit facility was never drawn and has now been cancelled. On 5 March 2021, the CLBILS term loan was repaid in full following a review of the Group’s cash 
position. The repayment irrevocably and unconditionally released the Group from all obligations, guarantees and security created as part of the CLBILS scheme. The 
Group incurred £377,000 of costs in relation to the raising of this finance which were fully amortised through the Consolidated Income Statement in the 53 week period 
ended 2 May 2021.

Short term borrowings consist of the revolving credit facility noted above and an asset backed lending (ABL) facility held in US Dollars of $60,000,000. The ABL facility 
expires in April 2023 and interest would be charged at US LIBOR plus the margin which ranges from 1.25% to 1.75%.

8. FINANCE INCOME

Interest receivable from related undertakings
Interest income on trade receivables
Net foreign exchange gain on financing activities
Other interest receivable
Total

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

–
76
–
90
166

79
388
617
196
1,280

18 5 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 20219. TA X ATION 

Tax charge for the period
The tax charge for the period is shown below. Tax is made up of current and deferred tax. Current tax is the amount payable on the taxable income in the period and 
any adjustments to tax payable in previous periods. 

CURRENT TA X:

Current UK tax on profits for the period
Current overseas tax on profits for the period
Adjustments in respect of prior periods
Total current tax

DEFERRED TA X:

Origination and reversal of temporary differences
Impact of change in tax rate
Adjustments in respect of prior periods
Total deferred tax
Tax expense reported in the Income Statement 

53 week period
 ended
2 May 2021
£’000

52 week period
 ended
 26 April 2020
£’000

11,268
941
685
12,894

1,865
–
(1,713)
152
13,046

1,803
323
(1,569)
557

(218)
(828)
1,469
423
980

Factors affecting the tax charge in the period
The tax rate for the current period varied from the standard rate of corporation tax in the UK due to the following factors:

53 week period ended 2 May 2021

Underlying 
operations
£’000

Exceptional 
items
£’000

Total
£’000

Profit before taxation

Notional taxation at standard UK corporation tax rate of 19%

Non-deductible expenses
Recognition of UK tax losses
Overseas tax differentials
Adjustments in respect of prior periods
Tax expense reported in the Income Statement

Profit before taxation

Notional taxation at standard UK corporation tax rate of 19%

Non-deductible expenses
Other differences
Overseas tax differentials
Effect of rate change
Adjustments in respect of prior periods
Tax expense reported in the Income Statement 

72,765

13,825

1,508
(1,227)
1,719
(1,028)
14,797

(9,088)

63,677

(1,726)

12,099

(4)
–
(21)
–
(1,751)

52 week period ended 26 April 2020

Underlying 
operations
£’000

Exceptional 
items
£’000

47,528

(46,041)

9,030

(8,748)

1,026
(491)
690
(828)
(100)
9,327

651
167
(417)
–
–
(8,347)

1,504
(1,227)
1,698
(1,028)
13,046

Total
£’000

1,487

282

1,677
(324)
273
(828)
(100)
980

The Government announced that the UK rate of corporation tax will increase to 25% with effect from 1 April 2023. This was substantively enacted on 24 May 2021, 
subsequent to the period end date. The change will affect the value of the deferred tax balances within the UK tax workings. If the 25% rate was applied to the existing 
balances, then this would increase the asset by approximately £2,100,000. This change has not been reflected in the workings since it will be accounted for prospectively 
in line with IAS 10 “Events after the reporting period”.

18 6 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Tax recognised in other comprehensive income 
In addition to the amount charged to the Income Statement, tax movements recognised in other comprehensive income were as follows:

CURRENT TA X:

Foreign exchange difference on translation of foreign operations

DEFERRED TA X:

Pension benefit obligation
Tax charge in other comprehensive income 

Foreign exchange difference on translation of foreign operations
Total movements in other comprehensive income

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

(1,606)

(127)

(47)
(1,653)

(629)
(2,282)

(29)
(156)

372
216

Deferred tax
Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences that arise when the carrying value of assets and liabilities 
differs between accounting and tax treatments. Deferred tax assets represent the amounts of income taxes recoverable in the future in respect of those differences, 
while deferred tax liabilities represent the amounts of income taxes payable in the future in respect of those differences. 

The deferred tax asset is made up of:

Accelerated capital allowances
Interest deductions available in future periods
Pension benefit obligations
Unused tax losses
Deferred tax on leases (IFRS 16)
Share-based payments
Other temporary difference
Total

The deferred tax movement in the period is as follows: 

Balance at 27 April 2020
Arising on business combinations
RECOGNISED IN THE INCOME STATEMENT:

Accelerated capital allowances
Arising on business combinations
Pension benefit obligations
Unused tax losses
Interest deductions available in future years
Deferred tax on leases (IFRS 16)
Share based payments
Other temporary differences
RECOGNISED IN OTHER COMPREHENSIVE INCOME:

Pension benefit obligations
RECOGNISED DIRECTLY WITHIN EQUITY:

Share-based payments
Foreign exchange differences
Balance at 2 May 2021

2 May 2021
£’000

26 April 2020
£’000

(907)
500
488
5,083
3,984
4,953
312
14,413

(5,332)
4,252
516
8,419
3,729
427
253
12,264

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

12,264
–

5,721
–
(75)
(4,318)
(4,857)
330
2,973
74

12,174
112

(1,061)
15
(32)
(431)
(570)
268
427
961

47

29

2,883
(629)
14,413

–
372
12,264

Interest deductions available in future years have no expiry date and have been fully recognised. These interest deductions will be fully utilised against future taxable profits 
as and when they arise.

In addition to the deferred tax asset above, the Group has additional unrecognised gross tax losses of £4,236,000 (2020: £10,753,000). These are unrecognised as it is 
uncertain as to whether the losses will be capable of utilisation. There is no expiry date applicable to the use of these losses. 

187 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202110. EARNINGS PER SHARE (EPS)

BASIC 
EPS
EPS adjusted for exceptional items
EPS adjusted for exceptional items and pre-IFRS 16
DILUTED

EPS
EPS adjusted for exceptional items
EPS adjusted for exceptional items and pre-IFRS 16

53 week period
 ended 
2 May 2021

52 week period
 ended 
26 April 2020

21.1p
24.2p
23.8p

21.1p
24.2p
23.8p

0.2p
16.3p
16.6p

0.2p
16.3p
16.6p

Basic EPS is based on the profit for the year attributable to the equity holders of the parent company divided by the net of the weighted average number of shares ranking 
for dividend. 

Diluted  EPS  is  calculated  by  adjusting  the  weighted  average  number  of  shares  used  for  the  calculation  of  basic  EPS  as  increased  by  the  dilutive  effect  of  potential 
ordinary shares. 

The following table reflects the profit and share data used in the basic and diluted EPS calculations:

Profit after tax attributable to equity holders of the parent company 
ADD BACK:

Exceptional cost of sales – net of tax
Exceptional impairment of assets – net of tax
Exceptional administrative expenses – net of tax
Exceptional finance costs – net of tax
Profit adjusted for exceptional items
Pre-exceptional IFRS 16 adjustments, net of tax
Profit adjusted for exceptional items and IFRS 16

The following table reflects the share data used in the basic and diluted EPS calculations:

WEIGHTED AVER AGE NUMBER OF SHARES:

Weighted average number of ordinary shares in issue
Weighted average shares for basic EPS
Weighted average dilutive potential shares
Weighted average shares for diluted EPS

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

50,631

507

(147)
3,342
4,142
–
57,968
(914)
57,054

515
6,697
7,192
23,290
38,201
625
38,826

53 week period
 ended 
2 May 2021
‘000

52 week period
 ended 
26 April 2020
‘000

239,456
239,456
160
239,616

233,773
233,773
–
233,773

18 8 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202111. INTANGIBLE ASSETS

COST

At 27 April 2020
Additions
Acquired on business acquisition (note 25)
Disposals
Foreign exchange differences
At 2 May 2021

ACCUMUL ATED AMORTISATION AND IMPAIRMENT

At 27 April 2020
Charge for the period
Disposals
Foreign exchange differences
At 2 May 2021
NET BOOK VALUE
At 2 May 2021
At 26 April 2020

COST

At 29 April 2019
Additions
Acquired on business acquisition (note 25)
Foreign exchange differences
At 26 April 2020

ACCUMUL ATED AMORTISATION AND IMPAIRMENT

At 29 April 2019
Charge for the period
Foreign exchange differences
At 26 April 2020
NET BOOK VALUE
At 26 April 2020
At 28 April 2019

Goodwill
£’000

137,077
–
154
–
(1,791)
135,440

–
–
–
–
–

135,440
137,077

Goodwill
£’000

109,666
–
26,612
799
137,077

–
–
–
–

137,077
109,666

2 May 2021

Agency 
agreement
£’000

Computer 
software
£’000

2,785
–
–
–
(321)
2,464

659
259
–
(89)
829

1,635
2,126

10,210
1,962
–
(3,231)
(177)
8,764

4,387
2,215
(2,904)
(64)
3,634

5,130
5,823

26 April 2020

Agency 
agreement
£’000

Computer 
software
£’000

2,643
–
–
142
2,785

362
268
29
659

2,126
2,281

8,481
1,651
–
78
10,210

2,589
1,783
15
4,387

5,823
6,169

Brands
£’000

11,921
–
115
–
(1,381)
10,655

2,144
343
–
(263)
2,224

8,431
9,777

Brands
£’000

11,310
–
–
611
11,921

1,697
343
104
2,144

9,777
9,613

Total
£’000

161,993
1,962
269
(3,231)
(3,670)
157,323

7,190
2,817
(2,904)
(416)
6,687

150,636
154,803

Total
£’000

132,100
1,651
26,612
1,630
161,993

4,648
2,394
148
7,190

154,803
127,729

189 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202111. INTANGIBLE ASSETS (CONTINUED)

Amortisation is recognised wholly within cost of sales. 

On 1 September 2020, the Group acquired the trade and assets of Analog Shift LLC from Airship Holdings LLC. The acquisition was made to further enhance the online 
presence of the Group within the US. Refer to note 25.

In the prior period, the Group acquired Macrocom (1077) Limited, a business consisting of four stores based within the UK, and recognised goodwill of £26,612,000 as 
part of the transaction (note 25) which has been adjusted to reflect the final balances in line with IFRS 3 “Business combinations”. The balance disclosed in the Annual 
Report and Accounts 2020 was £26,092,000. The Group identified no additional intangible assets on the acquisition of this business. 

The Brand category is formed of intangible assets recognised on the business combinations of Mayors Jewelers, acquired in a previous reporting period, and Analog Shift 
LLC, acquired in this reporting period. As 2 May 2021, the Mayors Jewelers’ brand had a remaining useful economic life of 318 (2020: 330) months and the Analog Shift 
brand had a remaining useful economic life of 53 months.

The Agency agreement category is solely formed of the intangible assets recognised on the business combination in relation to the stores within the Wynn Resort, 
acquired in December 2017. As at 2 May 2021, the Agency agreements had a remaining useful economic life of 80 (2020: 92) months.

Impairment tests for goodwill
The Group defines a Cash Generating Unit (CGU) as an individual store. As noted within the accounting policies, goodwill is allocated between groups of CGUs for the 
purposes of impairment testing. CGUs are grouped due to sharing centralised functions and management and this represents the smallest identifiable group of assets that 
generate independent cash flows that are monitored by management and the CODMs. Subsequent acquisitions generate independent cash flows and are monitored 
separately, hence goodwill has been allocated to groups of CGUs on that basis. 

Goodwill is monitored by management based on the categories set out below. Goodwill relating to the Heritage consists of the Goldsmiths, Mappin & Webb and Watches 
of Switzerland businesses (included in the UK segment) which were purchased as part of the acquisition of Watches of Switzerland Group Limited (formerly Aurum 
Holdings Limited) in the period to 4 May 2014. 

The Group re-branded stores acquired as part of the Macrocom (1077) Limited acquisition as Watches of Switzerland and Mappin & Webb stores. The stores are 
regionally managed in line with the existing portfolio and supported by the centralised functions of the Group. As such, the value of goodwill acquired was added to the 
historic Heritage goodwill and the results for the acquired stores grouped with the CGUs which have historically been allocated to the Heritage goodwill. 

A summary of the groups of CGUs and allocation of goodwill held by the Group is presented below:

Heritage
Mayors Jewelers
The Wynn Resorts
Analog Shift
Total 

2 May 2021
£’000

26 April 2020
£’000

121,591
10,974
2,730
145
135,440

121,591
12,402
3,084
–
137,077

As at each period end, the recoverable amount of all groups of CGUs, owned for greater than 12 months, has been determined based on value-in-use calculations. Value-
in-use calculations are underpinned by the Group’s budgets and strategic plans covering a three-year period, which have regard to historical performance and knowledge 
of the current market, together with management’s view on the future achievable growth and committed initiatives. The cash flows which derive from the budgets and 
strategic plans are pre-tax and include ongoing maintenance capital expenditure. Cash flows beyond the three-year period are extrapolated using the estimated long 
term growth rates. Other than detailed strategic plans, the key assumptions for the value-in-use calculations are the long term growth rates and the pre-tax discount rate, 
which takes into account the impact of IFRS 16 lease liabilities. The long term growth rates are management’s expected long term growth rates.

Sales growth (% annual growth rate)
Long term growth rate
Pre-tax discount rate

53 week period ended 2 May 2021

52 week period ended 26 April 2020

Heritage Mayors Jewelers

16.0%
2.0%
10.7%

11.9%
2.0%
11.4%

The Wynn 
Resorts

12.5%
2.0%
11.4%

Heritage Mayors Jewelers

10.6%
2.0%
7.6%

7.8%
2.0%
6.5%

The Wynn 
Resorts

5.5%
2.0%
6.5%

Sensitivity analysis
Whilst  management  believe  the  assumptions  are  realistic,  it  is  possible  that  an  impairment  would  be  identified  if  any  of  the  above  key  assumptions  were  changed 
significantly. A sensitivity analysis has been performed on each of these key assumptions with other variables held constant. Given the significant uncertainty regarding the 
impact of COVID-19 on the Group’s operations and on the global economy, management have considered increased sensitivities as a result of changes to the estimate 
of future revenues achieved by the stores. Despite this, management have concluded that there are no reasonably possible changes in any key assumptions that would 
cause the carrying amount of goodwill to exceed the value-in-use. 

19 0 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202112. PROPERTY, PL ANT AND EQUIPMENT

2 May 2021

Land and 
buildings
£’000

Fittings and 
equipment
£’000

COST

At 27 April 2020
Additions
Disposals
Foreign exchange differences
At 2 May 2021

ACCUMUL ATED DEPRECIATION

At 27 April 2020
Charge for the period
Impairment 
Impairment – exceptional items
Disposals
Foreign exchange differences
At 2 May 2021

NET BOOK VALUE
At 2 May 2021
At 26 April 2020

COST

At 29 April 2019
Additions
Disposals
Arising on business combinations (note 25)
Foreign exchange differences
At 26 April 2020

ACCUMUL ATED DEPRECIATION

At 28 April 2019
Impact of IFRS 16
At 29 April 2019
Charge for the period
Impairment 
Impairment – exceptional items
Disposals
Foreign exchange differences
At 26 April 2020

NET BOOK VALUE
At 26 April 2020
At 28 April 2019

92,177
99,342

93,682
101,390

26 April 2020

Land and 
buildings
£’000

Fittings and 
equipment
£’000

Total
£’000

155,526
24,070
(8,320)
(5,294)
165,982

54,136
24,042
221
3,188
(7,929)
(1,358)
72,300

Total
£’000

144,802
22,355
(14,758)
980
2,147
155,526

43,534
1,586
45,120
15,575
227
3,764
(10,977)
427
54,136

151,608
24,070
(7,692)
(5,279)
162,707

52,266
23,668
213
3,073
(7,334)
(1,356)
70,530

141,235
21,742
(14,489)
980
2,140
151,608

41,872
1,586
43,458
15,248
227
3,669
(10,763)
427
52,266

99,342
99,363

101,390
101,268

3,918
–
(628)
(15)
3,275

1,870
374
8
115
(595)
(2)
1,770

1,505
2,048

3,567
613
(269)
–
7
3,918

1,662
–
1,662
327
–
95
(214)
–
1,870

2,048
1,905

Expenditure on assets in the course of construction at 2 May 2021 was £12,937,000 relating to new store developments (2020: £6,023,000). The cost of assets which 
continue to be used that have a nil net book value total £7,011,000 (2020: £3,737,000).

Impairment of property, plant and equipment and right-of-use assets
For impairment testing purposes, the Group has determined that each store is a separate CGU. Each CGU is tested for impairment at the balance sheet date if any 
indicators of impairment have been identified. 

191 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202112. PROPERTY, PL ANT AND EQUIPMENT (CONTINUED)

The value-in-use of each CGU is calculated based on the Group’s latest budget and forecast cash flows, covering a three-year period, which have regard to historic 
performance and knowledge of the current market, together with the Group’s views on the future achievable growth. Cash flows beyond this three-year period are 
extrapolated using a long term growth rate based on management’s future expectations, with reference to forecast GDP growth. These growth rates do not exceed the 
long term growth rate for the Group’s operations in the relevant territory. 

The key assumptions in the value-in-use calculations are the growth rates of sales and gross profit margins, long term growth rates and the risk-adjusted pre-tax discount 
rate. Pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using the capital asset pricing model, the inputs of 
which include a country risk-free rate, equity risk premium and a risk adjustment (beta). The pre-tax discount rates range from 10.7% to 11.4%. Pre-tax discount rates are 
used to discount pre-tax cash flows. The post-tax discount rates, calculated in the same manner as the pre-tax discount rates, range from 9.1% to 9.5%.

During the period, the Group has recognised an impairment charge of £3,409,000 (2020: £3,991,000) relating to property, plant and equipment and £1,620,000 (2020: 
£5,398,000) relating to right-of-use assets as a result of store impairment testing. £3,188,000 of the impairment to property, plant and equipment and £1,196,000 of the 
impairment  to  right-of  use  assets  has  been  classified  as  exceptional  expenses  due  to  the  materiality  and  exceptional  nature  of  these  impairments.  The  COVID-19 
pandemic and associated lockdowns have significantly impacted the profitability of the Group and future economic outlook of the retail industry. The Government’s 
change to VAT legislation has also had a significant impact upon the profitability of certain stores within the Group’s portfolio. The Group reviewed the profitability of its 
store network, taking into account the potential future impact on consumer demand resulting in the impairments to property, plant and equipment as well as the right-
of-use assets. These stores were impaired to their “value-in-use” recoverable amount.

For UK stores, cash flows beyond the three-year period are extrapolated using the Group’s current view of achievable long term growth of 2.0% and the rate used to 
discount the forecast pre-tax cash flows for UK stores is 10.7%. For US stores, cash flows beyond the three-year period are extrapolated using the Group’s current view 
of achievable long term growth of 2.0% and the rate used to discount the forecast pre-tax cash flows for US stores is 11.4%.

As disclosed in the accounting policies (note 1), the cash flows used within the impairment model are based on assumptions which are sources of estimation uncertainty 
and small movements in these assumptions could lead to further impairments. Management has performed sensitivity analysis on the key assumptions in the impairment 
model using reasonably possible changes in these key assumptions across the store portfolio.

Sales growth rates are in line with the growth rate in the guidance issued. Reducing sales growth by 5.0% in years two and three from the three-year plan would result in 
an increase in the impairment charge of £1,092,000. A 2.0% increase in the discount rate would increase the impairment charge by £297,000. In combination, a 5.0% fall 
in sales growth from the three-year plan and a 2.0% increase in discount rate would increase the impairment charge by £1,512,000. Reasonably possible changes of the 
other assumptions would have no further significant impact on the impairment charge.

13. LEASES

Group as a lessee
Right-of-use assets have been grouped into two groups being “Properties” and “Other”. Properties are defined as land and buildings leased for our stores and offices 
which are generally leased for between five and 20 years with some office buildings leased for longer. Other leases are mainly motor vehicles which are in general taken 
out for four years. There are several lease contracts that include extension and termination options and variable lease payments. Management assess the lease term at 
inception based on facts and circumstances applicable to each property including the period over which the investment appraisal was initially considered. 

Management review the retail lease portfolio on an ongoing basis, taking into account retail performance and future trading expectations. In certain instances, management 
may exercise break options, negotiate lease reductions or decide not to negotiate a lease extension at the end of the lease term. The most significant factor impacting 
future lease payments is changes management choose to make to the store portfolio. 

A number of the retail property leases incur payments based on a percentage of revenue achieved at the location. Changes in future variable lease payments will typically 
reflect changes in the Group’s retail revenues. In line with IFRS 16, variable lease payments which are not linked to an index are not included in the lease liability.

The Group also has certain leases with lease terms of 12 months or less and leases of office equipment with low value. The Group applies the “short term lease” and 
“lease of low-value assets” recognition exemptions for these leases.

Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:

Right-of-use assets

At 27 April 2020
Additions
Disposals
Depreciation
Lease renewed during the period
Rent reviews
Lease breaks
Lease modifications
Impairment
Impairment – exceptional items
Reversal of impairment – exceptional items
Foreign exchange differences
At 2 May 2021

192 

Properties
£’000

Other
£’000

250,773
37,538
(10)
(37,543)
11,339
4,723
(3,004)
907
(563)
(1,196)
139
(9,884)
253,219

869
106
(162)
(313)
–
–
–
–
–
–
–
(10)
490

Total
£’000

251,642
37,644
(172)
(37,856)
11,339
4,723
(3,004)
907
(563)
(1,196)
139
(9,894)
253,709

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Right-of-use assets

As at date of initial application – 29 April 2019
Additions
Leases acquired on business combination (note 25)
Leases renewed during the period
Disposals
Depreciation
Lease modifications
Impairment
Impairment – exceptional items
Foreign exchange differences
At 26 April 2020

Set out below are the carrying amounts of lease liabilities and the movements during the period:

Lease liabilities

At 27 April 2020
Additions
Disposals
Interest
Lease renewed during the period
Rent reviews
Lease breaks
Lease modifications
Payments
Foreign exchange differences
At 2 May 2021

Lease liabilities

As at date of initial application - 29 April 2019
Additions
Leases acquired on business combination (note 25)
Leases renewed during the period
Disposals
Interest
Lease modifications
Payments
Foreign exchange differences
At 26 April 2020

Properties
£’000

Other
£’000

Total
£’000

244,247
8,041
14,218
23,870
(2,648)
(35,828)
(219)
(636)
(4,762)
4,490
250,773

742
419
–
–
(14)
(284)
–
–
–
6
869

244,989
8,460
14,218
23,870
(2,662)
(36,112)
(219)
(636)
(4,762)
4,496
251,642

Properties
£’000

Other
£’000

Total
£’000

(307,259)
(36,936)
34
(12,684)
(10,924)
(4,723)
4,059
(715)
56,439
11,849
(300,860)

(699)
(106)
–
(27)
–
–
–
–
316
10
(506)

(307,958)
(37,042)
34
(12,711)
(10,924)
(4,723)
4,059
(715)
56,755
11,859
(301,366)

Properties
£’000

Other
£’000

Total
£’000

(283,970)
(8,041)
(14,034)
(23,870)
3,306
(11,756)
219
36,062
(5,175)
(307,259)

(568)
(419)
–
–
14
(26)
–
306
(6)
(699)

(284,538)
(8,460)
(14,034)
(23,870)
3,320
(11,782)
219
36,368
(5,181)
(307,958)

193 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202113. LEASES (CONTINUED)

The following are the amounts recognised in Consolidated Income Statement:

Depreciation expense of right-of-use assets
Interest expense on lease liabilities
Loss/(gain) on lease disposal
Net impairment of right-of-use assets
Lease modifications
Expense relating to short term leases (included within cost of sales)
Variable lease payments (included within cost of sales)
Total amount recognised in the Consolidated Income Statement

53 week period
ended
2 May 2021
£’000

52 week period
ended
26 April 2020
£’000

37,856
12,711
138
1,620
(1,247)
108
2,607
53,793

36,112
11,782
(658)
5,398
–
1,305
4,148
58,087

Rental expense for contracts not in the scope of IFRS 16 totalled £3,654,000 (2020: £15,605,000). Contracts not in the scope of IFRS 16 are contracts that were 
considered to be leases under IAS 17 which do not meet the definition under IFRS 16, principally because the supplier is considered to have substantive substitution rights 
over the associated assets. 

Total cash flows in relation to leases, as defined in IFRS 16, in the 53 week period ended 2 May 2021 are £58,185,000 (2020: £40,097,000). This relates to payments of 
£44,044,000 (2020: £24,586,000) of lease principal, £12,711,000 (2020: £11,782,000) of lease interest, £1,204,000 (2020: £2,782,000) of variable lease payments and 
£226,000 (2020: £947,000) of other lease payments principally relating to short term leases and leases in which tenancy has continued after the lease term has ended.

Maturity analysis of lease liabilities
The below table gives the undiscounted cash flows which relate to the leases recognised in line with IFRS 16: 

Within 1 year
Between 1 and 2 years
Between 2 and 3 years
Between 3 and 4 years
Between 4 and 5 years
Total for the periods thereafter
Total

2 May 2021
£’000

26 April 2020
£’000

49,314
50,073
44,930
43,304
37,649
137,260
362,530

60,063
47,096
45,185
40,315
38,884
145,731
377,274

As at 2 May 2021, 12 (2020: nine) leases have cash flows that exceed ten years. The value of undiscounted cash flows greater than ten years totals £17,720,000 (2020: 
£18,001,000).

Future possible cash outflows not included in the lease liability
Some leases contain break clauses to provide operational flexibility. In some instances, the Group has identified certain leases where it is reasonably likely that a break 
will be served and as such have reflected this in the term of the lease. Potential future undiscounted lease payments not included in the reasonably certain lease term and 
hence not included in lease liabilities total £4,285,000 (2020: £1,031,000). 

Future increases or decreases in rentals linked to an index or rate, which is applicable to two properties, are not included in the lease liability until the change in cash flows 
takes effect. Approximately 42.6% will be subject to rent reviews in future periods with rental changes linked rent reviews which typically occur on a five-yearly basis. The 
Group is committed to payments totalling £35,107,000 (2020: £33,893,000) in relation to leases that have been agreed but have not yet commenced and as such, do not 
form part of the lease liability balance and neither included within the maturity analysis above.

Impairment of right-of-use assets
The Group has incurred a net impairment charge of £1,620,000 (2020: £5,398,000) in the 53 week period ended 2 May 2021 in relation to right-of-use assets. Refer to 
note 12 for further disclosure relating to impairment of non-current assets including right-of-use assets.

194 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202114. TR ADE AND OTHER RECEIVABLES

Trade receivables
Other receivables
Allowance for expected credit losses

Prepayments
Total 

2 May 2021

26 April 2020

Current
£’000

Non-current
£’000

Current
£’000

Non-current
£’000

3,668
3,207
(193)
6,682
3,064
9,746

606
–
–
606
–
606

8,644
1,993
(3,863)
6,774
1,396
8,170

1,977
–
(652)
1,325
–
1,325

Included  within  trade  receivables  are  amounts  receivable  from  third  parties  which  provide  credit  arrangements  with  our  customers.  Prepayments  relate  mainly  to 
insurance prepayments and other receivables relate mainly to supplier incentives receivable.

There are no material differences between the fair values and book values stated above.

Movements on the allowance for expected credit losses (ECLs) for impairment of trade and other receivables are as follows:

Balance at 27 April 2020
Increase in allowance – cost of sales
(Decrease)/increase in allowance – exceptional items (note 4)
Receivables written off during the period as uncollectable
Released due to the sale of trade receivables
Foreign exchange differences
Balance at 2 May 2021

2 May 2021
£’000

26 April 2020
£’000

4,515
221
(233)
(2,307)
(1,691)
(312)
193

3,336
3,452
695
(3,148)
–
180
4,515

On 16 September 2020, the Group made a one-time payment to remove all future obligations in relation to debt held on recourse. As the Group bears no future 
liability, the excess credit loss provision of £233,000 in relation to recourse debtors has been released and has accordingly been reversed through exceptional items.

On 13 November 2020, the Group signed an agreement for the sale of all remaining in-house credit debtors. Following the sale, the Group has no future liability in relation 
to these debtors. The consideration received was in line with the carrying value of the debt held at the time of the transaction resulting in a £nil gain or loss through the 
Consolidated Income Statement. 

15. CASH AND CASH EQUIVALENTS

Cash at bank and in hand
Cash in transit
Cash and cash equivalents

2 May 2021
£’000

26 April 2020
£’000

66,757
9,319
76,076

70,850
2,077
72,927

Included in cash and cash equivalents is restricted cash of £9,915,000 (2020: £6,391,000). Restricted cash is defined as cash controlled by the Group but which is not 
freely  useable  by  the  Group  in  day  to  day  operations.  £9,193,000  (2020:  £4,891,000)  relates  to  amounts  which  are  contractually  restricted  based  on  third  party 
agreements and required liquidity reserves, with regard to the Group’s provision of insurance services. As at 2 May 2021, the Group has $1,000,000 held in escrow, 
whereby the cash is restricted, relating to a potential future business combination. In the prior period £1,500,000 of the restricted cash was held with a third party on 
retention, subject to the finalisation of the working capital adjustment as set out in the sale and purchase agreement for Macrocom (1077) Limited (refer to note 25).

16. TR ADE AND OTHER PAYABLES

Trade payables
Other taxation and social security
Accruals and deferred income
Property lease incentives
Total

2 May 2021

26 April 2020

Current
£’000

72,864
7,419
69,321
–
149,604

Non-current
£’000

–
–
2,153
–
2,153

Current
£’000

78,413
5,604
52,434
16
136,467

Non-current
£’000

–
–
2,636
–
2,636

Trade payables do not bear interest and are generally settled within 30 to 60 days. Accruals and deferred income do not bear interest. 

195 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202117. GOVERNMENT GR ANTS

During the current and prior periods, government grants have been received to support certain administrative expenses during the COVID-19 pandemic. All attached 
conditions were complied with before recognition in the Consolidated Income Statement. 

The grants are two schemes that operate differently from one another. One scheme operates on claims basis, where cash is received after the expense has been incurred 
(UK furlough scheme), and the other on an up-front basis, where cash is received prior to the expense being incurred (US Paycheck Protection Program). These have 
been presented separately on the face of the Consolidated Balance Sheet and also below. 

Below is the reconciliation of government grants receivable (UK furlough scheme):

Balance at 27 April 2020
Released to Income Statement
Cash received during the period
Balance at 2 May 2021

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

2,575
6,832
(9,407)
–

–
2,575
–
2,575

During the 53 week period to 2 May 2021, the Group made a voluntary decision to repay all UK furlough scheme support relating to the period. The £6,832,000 support 
received in the period will be repaid after the period end and is disclosed within accruals and deferred income within these accounts. The net impact on the income 
statement in the current year is £nil (2020: Income £2,575,000).

Below is the reconciliation of government grants received (US Paycheck Protection Program):

Balance at 27 April 2020
Cash received during the period
Released to Income Statement
Foreign exchange movements
Balance at 2 May 2021

18. PROVISIONS 

Dilapidations

Movement of dilapidations provision

Balance at 27 April 2020
Charged to Income Statement
Utilised
Foreign exchange differences
Balance at 2 May 2021

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

(1,186)
(2,926)
4,056
56
–

–
(1,330)
144
–
(1,186)

2 May 2021

26 April 2020

Current
£’000

Non-current
£’000

Current
£’000

Non-current
£’000

800
800

2,460
2,460

764
764

1,212
1,212

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

1,976
1,662
(354)
(24)
3,260

1,317
985
(326)
–
1,976

The dilapidations provision comprises obligations governing store remediation costs to be incurred in compliance with applicable legal and environmental regulations 
together with constructive obligations stemming from established practice once the property leases have expired. The key estimates associated with calculating the 
provision  relate  to  the  cost  of  repair  or  replacement  to  perform  the  necessary  remediation  work  as  at  the  reporting  date  together  with  determining  the  year  of 
retirement. Estimates are updated annually based on the total estimated remaining life of leases.

196 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202119. BORROWINGS

CURRENT

Short term borrowings

NON-CURRENT

Term loan 
Associated capitalised transaction costs

Total borrowings

2 May 2021
£’000

26 April 2020
£’000

–
–

120,000
(2,115)
117,885
117,885

82,649
82,649

120,000
(2,928)
117,072
199,721

Short term borrowings are supported by cross guarantees from various subsidiaries. In addition the ABL facility is secured by a pledge against inventory. 

On 4 June 2019, the Group initially drew down the term loan on a new facility consisting of a term loan for £120,000,000 and a revolving credit facility of £50,000,000. 
Interest is currently charged at LIBOR plus 1.75% on the term loan and would be charged at LIBOR plus 1.50% on the revolving credit facility if the facility was drawn 
down. The margin on the term loan ranges from 1.75% to 2.80% and the revolving credit facility ranges from 1.50% to 2.55% based on the leverage of the Group. The 
term loan facility expires on 4 June 2024. The term loan facility is unsecured and is cross guaranteed by subsidiary entities.

On  14  May  2020,  the  Group  entered  into  a  new  £45,000,000  financing  facility  which  was  provided  by  the  lenders  under  the  Government’s  CLBILS  scheme.  This 
comprised an additional term loan of £22,500,000 with a term of 18 months and a revolving credit facility of £22,500,000 for the same period. During the period, the 
revolving credit facility was never drawn and has now been cancelled. On 5 March 2021, the CLBILS term loan was repaid in full following a review of the Group’s cash 
position. The repayment irrevocably and unconditionally released the Company from all obligations, guarantees and security created as part of the CLBILS scheme. The 
Group incurred £377,000 of costs in relation to the raising of this finance which were fully amortised through the Consolidated Income Statement in the 53 week period 
ended 2 May 2021.

Short term borrowings consist of the remaining revolving credit facility noted above and an asset backed lending (ABL) facility held in US Dollars of $60,000,000. The 
ABL facility expires in April 2023 and interest would be charged at US LIBOR plus the margin which ranges from 1.25% to 1.75%. Amounts outstanding on the revolving 
credit facility totalled £nil (2020: £50,000,000) and amounts outstanding on the ABL facility totalled £nil (2020: £32,649,000) - $nil (2020: $40,000,000).

Amounts  undrawn  on  the  facilities  totalled  £77,494,000  (2020:  £16,325,000).  Borrowing  on  the  US  ABL  facility  is  restricted  to  the  lower  of  $60,000,000  and  the 
borrowing base which is determined by reference to the assets held by the US entities. 

Analysis of net debt

Cash and cash equivalents
Short term borrowings
Term loan
Net debt excluding capitalised transaction costs (Pre-IFRS 16)

Capitalised transaction costs

Net debt (Pre-IFRS 16)

Lease liability

Total net debt

26 April 2020
£’000

72,927
(82,649)
(120,000)
(129,722)

Cash 
flow
£’000

4,814
81,797
–
86,611

Non-cash
changes1
£’000

–
–
–
–

Foreign 
exchange
£’000

(1,665)
852
–
(813)

2 May 2021
£’000

76,076
–
(120,000)
(43,924)

2,928

377

(1,112)

(78)

2,115

(126,794)

86,988

(1,112)

(891)

(41,809)

(307,958)

56,755

(62,022)

11,859

(301,366)

(434,752)

143,743

(63,134)

10,968

(343,175)

1  Non-cash changes include interest charges as well as additions and revisions to lease liabilities.

Cash and cash equivalents consists of cash at bank and in hand of £66,757,000 (2020: £70,850,000) and cash in transit of £9,319,000 (2020: £2,077,000).

The key covenant tests attached to the Group’s facilities are a measure of net debt to EBITDA and the Fixed Charge Cover Ratio (FCCR) at each April and October. Net 
debt to EBITDA is defined as the ratio of total net debt at the reporting date to the last 12 months Adjusted EBITDA. This ratio must not exceed 3. The FCCR is the 
ratio of Adjusted EBITDA plus rent to the total finance charge and rent for the 12 months to the reporting date. This ratio must exceed 1.6. The covenant tests at October 
2019 and April 2020 were fully met. On 18 June 2020, the covenant tests of the Group’s facilities were replaced with a monthly minimum liquidity headroom covenant 
of £20,000,000 for the period of June 2020 to September 2021. The Directors sought the replacement of covenants to provide further flexibility to deal with any 
unexpected circumstances during that period. The £20,000,000 minimum headroom covenant was satisfied for each month end from June 2020 to June 2021. The 
original waived covenant tests of net debt to EBITDA and the FCCR were also comfortably satisfied at October 2020 and April 2021.

197 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202120. POST-EMPLOYMENT BENEFIT OBLIGATIONS

During the period to 2 May 2021, the Group operated two (2020: two) defined contribution pension schemes and one (2020: one) defined benefit scheme.

Defined contribution schemes
The Group operates two separate defined contribution pension schemes, a defined contribution scheme called The Watches of Switzerland Company Limited Pension 
Scheme which is a Group Personal Pension (GPP) scheme and a second scheme also called The Watches of Switzerland Company Limited Pension Scheme which is a 
defined contribution multi-employer occupational pension scheme. During the period to 2 May 2021, the pension charge for the period represents contributions payable 
by the Group to these schemes and amounted to £1,979,000 (2020: £1,779,000). The Group has no legal or constructive obligation to pay further contributions to the 
fund once the contributions have been paid. Members' benefits are determined by the amount of contributions paid by the Group and the member, together with 
investment returns earned on the contributions arising from the performance of each individual's chosen investments and the type of pension the member chooses to 
buy  at  retirement.  As  a  result,  actuarial  risk  (that  benefits  will  be  lower  than  expected)  and  investment  risk  (that  assets  invested  in  will  not  perform  in  line  with 
expectations) fall on the employee.

The assets of the schemes are held separately from the assets of the Group in trustee administered funds. 

Defined benefit scheme
The  Group  operates  a  defined  benefit  scheme,  the  Aurum  Retirement  Benefits  Scheme.  The  pension  scheme  operates  under  the  regulatory  framework  of  The 
Occupational Pension Schemes Regulations 1996. This is an approved funded pension scheme. Defined benefit arrangements entitle employees to retirement benefits 
based on their final salary and length of service at the time of leaving the scheme, payable on attainment of retirement ages (or earlier death). The assets of the scheme 
are held separately from the assets of the Group in trustee administered funds. Contributions to the scheme are assessed in accordance with the advice of a qualified 
independent actuary. As a result of the valuation at 5 April 2020, contributions of £680,000 per annum are being paid to the scheme until 5 April 2028, however, this will 
be reassessed upon the next triennial valuation on 5 April 2023. The Group is expecting to make total contributions of approximately £680,000 in the 52 week period 
ended 1 May 2022. The most recent actuarial valuation was carried out on 5 April 2020.

By operating its defined benefit pension scheme, the Group is exposed to the risk that the cost of meeting its obligations is higher than anticipated. This could occur for 
several reasons, for example:

 – Investment returns on the scheme’s assets may be lower than anticipated, especially if falls in asset values are not matched by similar falls in the value of the scheme’s 

liabilities

 – The level of price inflation may be higher than that assumed, resulting in higher payments from the scheme

 – Scheme members may live longer than assumed, for example due to unanticipated advances in medical healthcare. Members may also exercise (or not exercise) 

choices in a way that leads to increases in the scheme’s liabilities, for example through early retirement or commutation of pension for cash

 – Legislative changes could also lead to an increase in the scheme’s liabilities

 – The scheme liabilities are calculated using a discount rate set with reference to corporate bond yields. If scheme assets underperform this yield, this will create a 
deficit. The Group believes that due to the long term nature of the scheme liabilities, a level of continuing equity investment is an appropriate element of the Group’s 
long term strategy to manage the scheme efficiently or

 – A decrease in corporate bond yields will increase scheme liabilities, although that will be partially offset by an increase in the value of the scheme’s bond holdings

This scheme was closed on 28 February 2002 to new employees and remains open for one existing employee. The latest full actuarial valuation was carried out at 5 April 
2020 and was updated for IAS 19 “Employee benefits” purposes to 2 May 2021 by a qualified independent actuary.

Income Statement
The components of the net defined benefit expense recognised in the Consolidated Income Statement are as follows:

Current service cost
Administrative expenses
Charge within labour costs and operating profit
Interest expense
Defined benefit charge to the Consolidated Income Statement
Defined contribution schemes
Total charge to the Consolidated Income Statement 

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

(23)
(142)
(165)
(55)
(220)
(1,979)
(2,199)

(23)
(123)
(146)
(70)
(216)
(1,779)
(1,995)

19 8 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Other comprehensive income
The components of the net defined benefit expense recognised in other comprehensive income are as follows:

Actuarial losses due to liability experience
Actuarial (losses)/gains due to liability financial assumption changes
Actuarial (losses)/gains due to liability demographic assumption changes

Return/(loss) on scheme assets greater than discount rate
Actuarial losses recognised in other comprehensive income

Balance sheet valuation
The net defined benefit pension liability recognised in the Consolidated Balance Sheet is analysed as follows:

Diversified growth funds
Cash
Fair value of scheme assets
Present value of benefit obligations
Net pension liability

Scheme obligations
Changes in the present value of defined benefit pension obligations are analysed as follows: 

Defined benefit obligation at 27 April 2020
Current service cost
Past service costs and curtailments
Interest cost
Contributions by scheme participants
Actuarial (losses)/gains on defined benefit obligation
Benefits paid
Defined benefit obligation at 2 May 2021

Scheme assets
Changes in the fair value of scheme assets were as follows: 

Scheme assets at 27 April 2020
Expected return on scheme assets
Actuarial gains/(losses) on pension scheme assets
Employer contributions
Contributions by scheme participants
Benefits paid
Administrative expenses
Scheme assets at 2 May 2021

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

(352)
(2,370)
(50)
(2,772)
2,524
(248)

–
632
750
1,382
(1,534)
(152)

2 May 2021
£’000

26 April 2020
£’000

18,154
(124)
18,030
(20,600)
(2,570)

15,270
16
15,286
(18,000)
(2,714)

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

(18,000)
(23)
(90)
(398)
(3)
(2,772)
686
(20,600)

(19,400)
(23)
–
(488)
(3)
1,382
532
(18,000)

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

15,286
343
2,524
702
3
(686)
(142)
18,030

16,349
418
(1,534)
705
3
(532)
(123)
15,286

None of the pension arrangements directly invest in any of the Group’s own financial instruments nor any property occupied by, or other assets used by, the Group. The 
fair values of the above equity and debt instruments are determined based on quoted prices in active markets.

19 9 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202120. POST-EMPLOYMENT BENEFIT OBLIGATIONS (CONTINUED)

Principal assumptions
The IAS 19 (accounting) valuation of the defined benefit obligation was undertaken by an external qualified actuary as at 2 May 2021 using the projected unit credit 
method. The principal actuarial assumptions used in the valuation were as follows:

Discount rate
Rate of increase in salary
Rate of future inflation - RPI
Rate of future inflation - CPI
Rate of increase in pensions in payment 
Proportion of employees opting for a cash commutation

Life expectancy at age 65 (years):
Male
Female

2 May 2021

26 April 2020

2.00%
4.30%
3.30%
2.70%
3.25%
100.0%

2.25%
3.85%
2.60%
2.00%
2.60%
100.0%

2 May 2021

26 April 2020

Pensioner 
aged 65

Non-pensioner 
aged 45

Pensioner 
aged 65

Non-pensioner 
aged 45

21
23

23
25

21
23

20
23

The post-retirement mortality assumptions allow for expected increases to life expectancy. The life expectancies quoted for members currently aged 40 assume that 
they retire at age 65 (i.e. 25 years after the balance sheet date).

The discount rate in the current and prior year has been derived using a full yield curve approach. The yield curve is based on iBoxx AA rated GBP Corporate Bond index 
and considers expected scheme cash flows at each duration. The expected average duration of the scheme’s liabilities is 17 years.

The rate of retail price inflation (RPI) has been derived in a consistent way to the discount rate, so that it is appropriate to the term of the liabilities. The RPI assumption 
for the scheme allows for the inflation risk premium of 0.2% per annum (2020: 0.2% per annum).

The rate of consumer price inflation (CPI) is set at 0.6% lower (2020: 0.6% lower) than the assumption for retail price inflation, reflecting the long term expected gap 
between the two indices.

The base mortality assumptions are in line with the standard S2PA year of birth tables. Future improvement trends have been allowed for in line with the CMI 2019 (2020: 
CMI 2018) series with a long term trend towards 1.0% (2020: 1.0%) per annum.

Sensitivity analysis
The impact on the defined benefit obligation to changes in the financial and demographic assumptions is shown below:

0.25% increase in discount rate
0.25% decrease in discount rate
0.25% increase in salary growth rate
0.25% decrease in salary growth rate
0.25% increase in pension growth rate
0.25% decrease in pension growth rate
1 year increase in life expectancy
1 year decrease in life expectancy

21. EQUITY 

2 May 2021
£’000

26 April 2020
£’000

720
(720)
(18)
18
(486)
486
(540)
540

776
(776)
(19)
19
(524)
524
(582)
582

In the prior period, on 24 May 2019, the Company acquired the entire shareholding of Jewel UK Midco Limited and its related subsidiaries by a way of a share for share 
exchange with Jewel Holdco S.à r.l., becoming the Group’s immediate parent company. The insertion of the Company on top of the existing Jewel UK Midco Limited 
group does not constitute a business combination under IFRS 3 “Business combinations” and instead has been accounted for as a group reorganisation. Merger accounting 
was used to account for the insertion of the company. The effect was an increase in share capital, to reflect the underlying capital structure of the Company, with the 
offset posted to a newly created merger reserve. The reorganisation was undertaken as part of the IPO with the company being both created and inserted as part of the 
process. As at 24 May 2019, the Group financial statements were adjusted to include the assets and liabilities as well as reflecting the capital structure of the Company.

On 28 May 2019, the Company waived its right to an amount of £11,501,000 receivable from a related entity, Jewel UK Topco Limited. The waiver has been considered 
to be a distribution in law and as such has been accounted for directly in equity.

On 30 May 2019, the Company was re-registered as a public limited company under the Companies Act 2006. On 4 June 2019, the Company was admitted for listing on 
the London Stock Exchange. The Company issued 57,455,554 shares for £2.70 each with a nominal value of £0.0125p recognising additional share capital of £718,000 and 
share premium of £154,412,000.

20 0 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Incremental expenses of £7,290,000 which are directly attributable to the primary issue of shares have been offset against the share premium recognised in line with 
IAS 32 “Financial instruments: presentation”.

There have been no changes to the underlying capital structure in the 53 week period ended 2 May 2021.

The movement on share capital is reflected as follows:

As at 28 April 2019 per Annual Report and Accounts (Jewel UK Midco Limited) 

Share capital

Nominal value
£
0.0010

Shares
66,308,371

£’000
66

Share premium
£’000
–

Merger reserve
£’000
–

GROUP REORGANISATION

Remove Jewel UK Midco Limited (Nominal value £0.001)
Insert Watches of Switzerland Group PLC (Nominal value £0.0125)

0.0010
0.0125

(66,308,371)
182,000,000

INITIAL PUBLIC OFFERING

Raising of shares on IPO
Directly attributable costs
Balance as at 26 April 2020 and 2 May 2021

0.0125
–
0.0125

57,455,554
–
239,455,554

(66)
2,275

718
–
2,993

–
–

154,412
(7,290)
147,122

66
(2,275)

–
–
(2,209)

Share premium account
This reserve represents the amount of proceeds received for shares in excess of their nominal value of 1.25 pence per share.

Merger reserve
This reserve arose as a consequence of a group reorganisation which inserted the Company as the parent company of the Group.

Foreign exchange reserve
This reserve represents the cumulative effect of foreign exchange differences in relation to the retranslation of the Group’s subsidiaries which are denominated in a 
currency other than the Group’s reporting currency of Pounds Sterling (£).

22. SHARE-BASED PAYMENTS

During the period to 2 May 2021, the Group operated four (2020: four) separate share-based payment schemes categorised as one pre-IPO scheme and three post-IPO 
schemes. Due to the IPO during the prior period, the pre-IPO scheme crystallised with the IPO being an “exit event”. The amounts recognised in the Consolidated 
Income Statement in relation to these schemes were as follows:

CEO – Exceptional expenses
LTIP – Administrative expenses
DBP – Administrative expenses
Pre-IPO – Exceptional expenses

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

3,028
2,401
279
–
5,708

2,702
175
–
319
3,196

Post-IPO schemes
The Group has granted a number of different equity-based awards to employees which it has determined to be share-based payments:

Share options granted at the time of IPO to Chief Executive Officer (CEO)
On 31 May 2019, share options over 2,222,222 shares were granted to the CEO by the former owners with no exercise price and a non-market vesting condition of the 
IPO. The share options are able to be exercised at any point during a three-year period from the date of grant. The CEO must remain employed for a period of two years 
unless  his  employment  ends  for  an  excluded  reason.  There  are  no  cash  settlement  alternatives.  These  options  will  be  settled  by  Jewel  Holdco  S.à r.l.  out  of  their 
shareholding in the Company.

Details of the share options outstanding are as follows: 

Outstanding at 27 April 2020
Granted
Outstanding at 2 May 2021

Exercisable price
Number of shares with options at 2 May 2021
Average fair value at grant

2 May 2021

26 April 2020

2,222,222
–
2,222,222

–
2,222,222
2,222,222

£nil
2,222,222
£2.70

201 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202122. SHARE-BASED PAYMENTS (CONTINUED)

Long Term Incentive Plan (LTIP)
The LTIP is a discretionary executive share plan under which the Board may, subject to Adjusted EPS and Return on Capital Employed (ROCE) performance conditions, 
grant options over shares in Watches of Switzerland Group PLC. The Group issues annual grants of awards with three-year performance periods. Grants vest and 
become exercisable after three years and are awarded as nil-cost options. There are no cash settlement alternatives. 

Details of the share options outstanding are as follows: 

Outstanding at 27 April 2020
Change in performance
Granted
Forfeited
Outstanding at 2 May 2021

Exercisable price
Exercisable at 2 May 2021
Average fair value at grant

2 May 2021

26 April 2020

187,190
748,761
858,174
–
1,794,125

–
–
197,149
(9,959)
187,190

£nil
nil
£2.94

The Group has reassessed the expected performance impacting the options granted in the prior period. This has resulted in an increase in the number of options 
outstanding by 748,760 to a total of 935,951, being the maximum number of options which can be granted on this scheme. 

Deferred Bonus Plan (DBP)
The DBP is a discretionary bonus plan under which the Board may, subject to applicable performance conditions, issue one-third of a bonus in the form of conditional 
share awards in Watches of Switzerland Group PLC. The bonus is linked to annual earnings targets. Two-thirds of the bonus is settled in cash. The remaining third of the 
bonus is deferred as share options and accounted for as an equity-settled share-based payment. These deferred shares are subject to a three-year vesting period with 
no additional performance conditions. Deferred shares are awarded as nil-cost options. During the prior period, the performance conditions on the bonus were not met 
and as such, no options were awarded.

Details of the share options outstanding are as follows: 

Outstanding at 27 April 2020
Granted
Outstanding at 2 May 2021

Exercisable price
Exercisable at 2 May 2021
Average fair value at grant

2 May 2021

26 April 2020

–
160,039
160,039

–
–
–

£nil
nil
£2.66

The share price at which the number of shares granted under the DBP scheme is calculated is not confirmed until after the date of the approval of the Annual Report 
and Accounts. The maximum number of DBP shares granted during the period is therefore estimated using the closing share price on 2 May 2021.

Fair value of share schemes
The fair value of equity-settled share options and share awards granted is estimated at the date of grant using share option valuation models. The schemes are valued 
using the Black-Scholes model. 

The following tables list the inputs to the models for options and shares granted during the year:

Share price (£)
Exercise price (£)
Dividend yield (%)
Risk-free interest rate (%)
Expected life of share option

LTIP

DBP

IPO

2 May 2021

26 April 2020

2 May 2021

26 April 2020

26 April 2020

£3.20
Nil
0.00%
0.57%
3 years

£2.90
Nil
0.00%
0.78%
3 years

£2.66
Nil
0.00%
0.57%
4 years

£2.90
Nil
0.00%
0.78%
4 years

£2.70
Nil
0.00%
0.78%
2 years

For future valuations, at a date when sufficient Watches of Switzerland Group PLC share price data becomes available, the Group intends to estimate share price volatility 
directly from this data.

The total amount charged to the Income Statement in relation to these schemes for the 53 week period ended 2 May 2021 is £5,708,000 (2020: £2,877,000). £2,680,000 
(2020: £175,000) has been charged to Administrative expenses and £3,028,000 (2020: £2,702,000) to exceptional items as they relate to IPO costs (refer to note 4).

The Group did not enter into any share-based payment transactions with parties other than employees during the current period. 

202 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Prior period pre-IPO schemes 
Prior to the IPO, the Group had share-based payment schemes in place for certain members of the Group management team. These schemes remained in place until 
the date of the IPO which was deemed to be an exit event. The Group recognised a charge of £319,000 in the 52 week period ended 26 April 2020 relating to these 
pre-IPO schemes, recognised within exceptional items as they relate to IPO costs (refer to note 4). The remaining charge for the period relates to the new schemes 
previously described. 

Members of the Group management team were granted shares in Jewel Holdco S.à r.l., a related group entity outside of the Group, at various dates in the period since 
18 March 2013.

Management were awarded “Strips” of shares consisting of B Ordinary shares, Preference shares and Preferred Equity Certificates (PECs) in the ratio 1:49:50. Management 
were also awarded C, D, E, F and G Ordinary shares.

Share details
 – Strips – this category of shares vested entirely on an exit event. For leavers before the first anniversary of their commencement date, it was deemed that 0% had 
vested. For leavers before the second anniversary but after the first, it was deemed that 25% had vested. For leavers before the third anniversary but after the 
second, it was deemed that 50% had vested. For leavers after the third anniversary but before the fourth, it was deemed that 75% had vested. For leavers after the 
fourth anniversary of their commencement date, it was deemed that 100% had vested

 – C Ordinary Shares - this category of shares vested entirely on an exit event (i.e. the IPO). For a leaver before the first anniversary of their commencement date, it 
was deemed that 0% had vested. For a leaver after the first anniversary but before the fourth anniversary, the vested proportion of the shares was equal to the 
proportion of completed calendar months post the first anniversary to 36 months. For a leaver after the fourth anniversary but before exit, the vested proportion 
was equal to 75%. As noted in the assumptions below, the assumed number of years until an exit was five

 – D, E and G Ordinary Shares - these categories of shares vested entirely on an exit event. If management left before an exit event then the shares were returned 

for the value of the subscription price with no proportion being deemed to be vested

 – F Ordinary Shares - this category of shares vested entirely on an exit event. If management left before an exit event, the shares were returned for the value of the 

subscription price with no proportion being deemed to be vested

Additionally, members of the management team were provided with options in the equity of Jewel Holdco S.à r.l. which operated as follows:

 – Option 1 entitled the holder to receive 3,750 Strips at an exercise price of £100 per Strip upon an exit event. The options vested over a four-year period from the 

grant date, being 20 May 2013, at which point the vested proportion became 100%

 – Option 2 entitled Jewel Holdco S.à r.l. to buy the holder’s C Ordinary Shares at the lower of the subscription price and value attributable to these shares, subject 

to certain conditions. This restriction had the effect of reducing the share-based payment charge

It was the expectation at the grant of all shares and options that an exit event was likely within five years (see assumptions below), and that the majority of the management 
team would stay until exit. No leaver assumptions were built into the annual share-based payment charge. The charge was recognised in the Consolidated Income 
Statement within the line item Administrative expenses before exceptional items.

A number of management have left since the issue of shares. Shares were administered in line with the conditions set out above and the share-based charge in the 
accounts reflects any changes required. 

The table below shows the movement on the shareholdings of management for the financial period: 

Number of shares

Outstanding as of 28 April 2019
Vested
Outstanding as of 26 April 2020 

Strip

48,227
(48,227)
–

C

162,497
(162,497)
–

D

1,084
(1,084)
–

E

16
(16)
–

F

11,530,000
(11,530,000)
–

G

500
(500)
–

203 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202122. SHARE-BASED PAYMENTS (CONTINUED)

Proceeds distributable to the management shares and options were based on a “waterfall” which operated broadly as follows:

 – If there were sufficient reserves, the Preference shares and PECs entitled the holder to a cumulative annual dividend of 12%. The dividend rolled up on a cumulative 

basis

 – Following senior debt, the PECs ranked in priority to all other debt and equity on an exit. The return to the PECs equalled the subscription price plus any compound 

interest less amounts repaid to the PEC holders

 – The Preference shares rank behind the PECS but in priority to the Ordinary shares on an exit. Before any return was paid to the Ordinary shares, the Preference 

shares were to be paid their subscription price plus any compound dividends

 – The F shares ranked behind the Preference shares but in priority to all other classes of share on an exit event. The return to the F shares equalled the subscription price

 – Once the returns of the PECs, Preference shares and F shares had been paid, the holders of the A, A1 (together, the “investors”), B and C shares received the balance 

of the equity proceeds up to and equal to 2.0x the aggregate investment by the investors. The proceeds were split in proportion to the number of shares held

 – The holders of the D, E and G shares received, in proportion to their number of shares, between £1 million and £2 million calculated on a straight-line basis with 

reference to the amount that the investor return was greater than 2.0x but less than 3.0x

 – The return to the D, E and G shares increased in £1 million increments as the investor return increased above hurdle thresholds. The mechanism worked on a 

straight-line basis, as discussed above, capped at the next hurdle threshold

 – The allocation to the A, A1, B and C shares was governed by a ratchet mechanism which in simple terms meant that if the equity proceeds received by the investor 
were less than 3.5x the aggregate investment in Jewel Holdco S.à r.l. by the investors, the proceeds were split amongst the holders of the A, B and C shares after 
the returns of the PECs and Preference shares had been paid. If the equity proceeds received by the investors exceeded 3.5x the aggregate investment in Jewel 
Holdco S.à r.l. by the investors, the C shares were entitled to an additional percentage of the exit proceeds in the form of hurdle payments over and above their 
pari passu share

 – To the extent that the C Ordinary shares received a return in excess of 250x the subscription price, then 1% of the proceeds that would otherwise have gone to 

the C shares instead went to the F shares up to a cap of 5% internal rate of return (IRR) on the F shares subscription price

The total share-based management charge was valued using the Monte Carlo model and the resulting share-based payments charge is being spread over the period 
between the grant date and the vesting date.

Key assumptions used in valuing the share-based management charge were:

Expected exit for each issue
Expected volatility
Dividend yield
Risk-free interest rate

5 years
30%
Nil %
1.50%

Expected volatility is a measure of the amount by which the enterprise value is expected to fluctuate during the period to exit. 

On  30  May  2019, Watches  of  Switzerland  Group  PLC  (formerly Watches  of  Switzerland  Group  Limited)  was  re-registered  as  a  public  limited  company  under  the 
Companies Act 2006. On 4 June 2019, Watches of Switzerland Group PLC (formerly Watches of Switzerland Group Limited) was admitted for listing on the London 
Stock Exchange. This was considered an exit event for the purposes of this scheme. 

23. FINANCIAL INSTRUMENTS

Categories

Financial assets – held at amortised cost
Trade and other receivables*
Cash and cash equivalents
Total financial assets

Financial liabilities – held at amortised cost
Interest-bearing loans and borrowings:
Term loans (net of capitalised transaction costs)
Revolving credit facility
Trade and other payables**

Lease liability (IFRS 16)
Total financial liabilities

2 May 2021
£’000

26 April 2020
£’000

7,288
76,076
83,364

8,099
72,927
81,026

(117,885)
–
(127,132)
(245,017)

(301,366)
(546,383)

(117,072)
(82,649)
(117,638)
(317,359)

(307,958)
(625,317)

*  Excludes prepayments of £3,064,000 (2020: £1,396,000) that do not meet the definition of a financial instrument. 
**  Trade payables excludes property lease incentives of £nil (2020: £16,000), customer deposits of £12,208,000 (2020: £17,306,000) and deferred income of £12,417,000 (2020: 

£4,143,000) that do not meet the definition of a financial instrument. 

20 4 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Fair values
At 2 May 2021, the fair values of each category of the Group’s financial instruments are materially the same as their carrying values in the Group’s Balance Sheet based 
on either their short maturity or, in respect of long term borrowings, interest being incurred at a floating rate.

Financial risk management
The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk management framework and for establishing the Group’s risk 
management policies. 

The Group has exposure to the following risks arising from financial instruments:

 – Liquidity risk

 – Interest rate risk

 – Credit risk

 – Currency risk

 – Capital risk.

Liquidity risk
The Group has generated sufficient cash from operations to meet its working capital requirements. Cash flow forecasting is performed in the operating entities of the 
Group. The Group monitors rolling forecasts of the Group's liquidity requirements to ensure it has sufficient cash to meet operational needs while maintaining 
sufficient headroom on its undrawn committed borrowing facilities at all times so that the Group does not breach borrowing limits on any of its borrowing facilities.

The table below shows the maturity analysis of the undiscounted remaining contractual cash flows (including interest) of the Group’s financial liabilities:

Term loan
Trade and other payables
Lease liability (IFRS 16)
Total

Term loan
Revolving credit facility
Trade and other payables
Lease liability (IFRS 16)
Total

2 May 2021

Less than one 
year
£’000

Between one and 
f ive years
£’000

Greater than f ive 
years
£’000

2,691
124,979
49,314
176,984

127,179
2,153
175,956
305,288

–
–
137,260
137,260

26 April 2020

Less than one 
year
£’000

Between one and 
f ive years
£’000

Greater than f ive 
years
£’000

3,176
82,649
115,002
60,063
260,890

131,117
–
2,636
171,480
305,233

–
–
–
145,731
145,731

Total
£’000

129,870
127,132
362,530
619,532

Total
£’000

134,293
82,649
117,638
377,274
711,854

As  at  2  May  2021,  12  (2020:  nine)  leases  have  cash  flows  that  exceed  ten  years.  The  value  of  undiscounted  cash  flows  greater  than  ten  years  totals  £17,720,000 
(2020: £18,001,000).

Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. The Group’s exposure 
to the risk of changes in market interest rates relates primarily to the Group’s debt obligations with floating interest rates.

The Group's policy is to maintain low levels of variable debt by managing the cash position of the business closely and ensuring that the debt position is minimised. The 
Group regularly refinances in order to obtain better rates for both long term debt and short term debt obligations. The Group uses strong cash positions to pay down 
long term and short term debt when possible in order to reduce the overall debt position.

Interest rate risk – sensitivity
The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans and borrowings affected. 

The analysis has been prepared using the assumptions that:

 – For floating rate assets and liabilities, the amount of the asset or liability outstanding at the balance sheet date is assumed to have been outstanding for the whole period and

 – Fixed rate financial instruments that are carried at amortised cost are not subject to interest rate risk for the purpose of this analysis

With all other variables held constant, the Group’s profit before tax is affected through the impact on floating rate borrowings, as follows:

Interest rate increase of 0.5%
Interest rate decrease of 0.5%

53 week period
 ended 
2 May 2021
£’000

52 week period 
ended 
26 April 2020
£’000

(600)
63

(1,013)
949

20 5 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202123. FINANCIAL INSTRUMENTS (CONTINUED)

Credit risk
Credit risk arises from cash and cash equivalents, credit sales and deposits with banks. Credit risk related to the use of treasury instruments is managed on a Group basis. 
This risk arises from transactions with banks, such as those involving cash and cash equivalents and deposits. To reduce the credit risk, the Group has concentrated its 
main activities with a group of banks that have secure credit ratings. For each bank, individual risk limits are set based on its financial position, credit ratings, past experience 
and other factors. The utilisation of credit limits is regularly monitored.

Management continually review specific balances for potential indicators of impairment. In the instance where an indicator is identified, management will determine overall 
recovery from a legal perspective and provide for any irrecoverable amounts.

Credit risk also arises from the recoverability of the Group’s trade and other receivables. Trade and other receivables are only written off when the Group has exhausted 
all options to recover the amounts due and provided for in full when there is no reasonable expectation of recovery, which is the Group’s definition of default. Indicators 
that there is no reasonable expectation of recovery include, amongst others, the failure of the debtor to engage in a repayment plan with the Group and a failure to make 
contractual payments. An expected credit loss provision is then calculated on the remaining trade and other receivables. 

The ageing analysis of the trade receivables is as follows:

Not past due
Less than one month past due
One to two months past due
More than two months past due
Total

The maximum exposure to credit risk at the reporting date is the carrying value of each class of asset.

Currency risk
The exposure to currency risk is considered below:

Financial assets
Trade and other receivables
Cash and cash equivalents
Total financial assets

Financial liabilities
Term loan 
Trade and other payables
Lease liability
Total financial liabilities

Financial assets
Trade and other receivables
Cash and cash equivalents
Total financial assets

Financial liabilities
Term loan 
Revolving credit facility
Trade and other payables
Lease liability
Total financial liabilities

2 May 2021

Sterling 
£’000

US Dollar
£’000

4,919
33,598
38,517

2,369
42,191
44,560

(117,885)
(84,640)
(213,386)
(415,911)

–
(41,772)
(87,980)
(129,752)

26 April 2020

Sterling 
£’000

US Dollar
£’000

4,201
44,618
48,819

3,805
28,284
32,089

(117,072)
(50,000)
(89,062)
(202,662)
(458,796)

–
(32,649)
(28,329)
(105,296)
(166,274)

2 May 2021
£’000

26 April 2020
£’000

3,113
971
37
153
4,274

Other
£’000

–
287
287

–
(720)
–
(720)

Other
£’000

93
25
118

–
–
(247)
–
(247)

6,451
1,053
135
2,982
10,621

Total
£’000

7,288
76,076
83,364

(117,885)
(127,132)
(301,366)
(546,383)

Total
£’000

8,099
72,927
81,026

(117,072)
(82,649)
(117,638)
(307,958)
(625,317)

Note that the balances in US Dollar include those held in our US segment. These balances are revalued at each period end with the offsetting gain or loss going through 
other comprehensive income. 

20 6 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Currency risk sensitivity
The following table demonstrates the sensitivity to a change in the US Dollar exchange rate, with all other variables held constant, and the impact upon the Group’s profit 
after tax assuming that none of the US Dollar exposures are used as hedging instruments. Sensitivities have not been performed for any other currencies as the Group 
has no significant exposure in any other currency. 

US Dollar
US Dollar

Effect on prof it 
after tax
53 week period
ended
2 May 2021
£’000

Effect on prof it 
after tax
52 week period
ended
26 April 2020
£’000

(833)
921

(244)
270

(Increase)/
decrease
 in rate

(5%)
5%

Capital risk
The capital structure of the Group consists of debt, as analysed in note 19, and equity attributable to the equity holders of the parent company, comprising issued capital 
reserves and retained earnings as shown in the Consolidated Statement of Changes in Equity. The Group manages its capital with the objective that all entities within the 
Group continue as going concerns while maintaining an efficient structure to minimise the cost of capital.

The Directors carefully monitor the Group’s long term borrowings including the ability to service debt and long term forecast covenant compliance. 

The Group takes a disciplined approach to capital allocation with the objective to deliver long term sustainable earnings growth whilst retaining financial capability to 
invest in developing our business and to execute our strategic priorities. The Group is well positioned to continue investing in elevating and expanding its existing store 
portfolio and to make complementary acquisitions which meet strict investment criteria and advance the Group’s strategic objectives.

24. REL ATED PARTY TR ANSACTIONS

Key management personnel compensation
Total compensation of key management personnel in the period to 2 May 2021 amounted to £6,542,000 (2020: £3,734,000).

Compensation typically include salaries and other short term employee benefits, post-employment benefits and other long term benefits. Key management are eligible 
to receive discounts on goods purchased from the Group's trading companies. Such discounts are in line with discounts offered to all staff employed by Group companies. 
In addition to their salaries, the Group also contributes to post-employment defined contribution plans.

Key management are those individuals who have authority and responsibility for planning, directing and controlling the activities of the Group. 

Short term employment benefits
Pension
Share-based payments
Total

53 week period
 ended 
2 May 2021
£’000

52 week period
 ended 
26 April 2020
£’000

1,926
11
4,605
6,542

910
13
2,811
3,734

Transactions with subsidiary companies and companies under common control
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed in this note.

On 28 May 2019, the Company waived its right to an amount of £11,501,000 receivable from a related entity, Jewel UK Topco Limited. The waiver has been considered 
to be a distribution in law and as such has been accounted for directly in equity. As at 2 May 2021 and 26 April 2020, there are no amounts owed by Jewel UK Topco 
Limited to the Group.

The Group has traded products and provided services to Watch Shop Holdings Limited and The Watch Lab Holdings Limited, entities with the same significant investor, 
in the 53 week period ended 2 May 2021 totalling a net charge of £2,000 (2020: credit of £1,436,000) . The Group has an outstanding balance with these entities of £nil 
(2020: £5,000). 

In the 53 week period to 2 May 2021, the Group incurred management charges from the former owner of the Group, Jewel Holdco S.à r.l. totalling £nil (2020: £165,000) 
relating to fees for the pre-IPO period. There were no amounts outstanding as at either period end.

207 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202125. BUSINESS COMBINATIONS

Analog Shift LLC
On 1 September 2020, the Group acquired the trade and assets of Analog Shift LLC from Airship Holdings LLC. The business contributed revenue of £747,000 from the 
date of acquisition to 2 May 2021 and contributed a net loss of £388,000 during this reporting period. 

The following table summarises the consideration paid, and the fair value of assets acquired at the acquisition date:

Consideration at 1 September 2020

Initial cash consideration
Contingent consideration
Total consideration (100% holding)

Brand
Total identifiable net assets

Goodwill
Total assets acquired

£’000

77
192
269

Initial assessment of values on acquisition
£’000

115
115

154
269

The contingent consideration value is to be finalised during the 36-month period following the 1 September 2020 acquisition date, connected to trading performance of 
the brand.

The contribution to revenue and profit before tax, if this business combination occurred on the first day of the period, would not be material to the results of the Group. 

Macrocom (1077) Limited
On 3 March 2020 of the prior year, the Group acquired 100% of the share capital of Macrocom (1077) Limited, a company which owned four stores previously trading 
under the brand name Fraser Hart in Stratford, Brent Cross, Kingston and York. 

As at 26 April 2020, £1,500,000 was held with a third party on retention subject to the finalisation of the working capital adjustment as set out in the sale and purchase 
agreement and was disclosed as restricted cash within note 15.

During the 53 week period ended 2 May 2021, the total consideration was finalised, resulting in the Group paying £1,363,000 of the £1,500,000 held on retention. 
Finalisation of the acquisition values resulted in an increase of goodwill to £26,612,000 from £26,092,000 disclosed within the Annual Report and Accounts 2020. The 
prior period balances have been restated to reflect the finalisation of this business combination in line with IFRS 3 “Business combinations” resulting in a decrease to 
inventory by £52,000 and a decrease to trade and other receivables by £58,000.

The following table summarises the final consideration paid for Macrocom (1077) Limited and the fair value of assets and liabilities acquired:

Consideration

Initial cash consideration
Deferred cash consideration - settled
Total consideration (100% holding)

Inventories
Property, plant and equipment
Trade and other receivables
Right-of-use assets
Lease liabilities
Deferred tax
Total identifiable net assets

Goodwill
Total assets acquired

£’000

31,083
1,363
32,446

Final assessment of fair values on acquisition
£’000

4,507
980
51
14,218
(14,034)
112
5,834

26,612
32,446

Acquisition-related costs of £193,000 (2020: £310,000) have been charged to exceptional items in the Consolidated Income Statement for the 53 week period 
ended 2 May 2021 (refer to note 4).

On 4 March 2021, Watches of Switzerland (Nevada) LLC entered into an agreement to purchase substantially all of the assets of a luxury watch showroom. 

Subject to a number of conditions being met, the acquisition is expected to complete in October 2021 for a consideration of £4,300,000 plus the cost of inventory. 

20 8 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202126. CONTINGENT LIABILITIES

From time to time, the Group may be subject to complaints and litigation from its customers, employees, suppliers and other third parties. Such complaints and litigation 
may result in damages or other losses, which may not be covered by the Group’s insurance policies or which may exceed any existing coverage. Regardless of the outcome, 
complaints and litigation could have a material adverse effect on the Group’s reputation, divert the attention of the Group’s management team and increase its costs.

In March 2019, a class action was brought in Florida against three US subsidiaries of the Company. The suit alleges violations of the FACTA legislation, which requires 
persons that accept credit and/or debit cards for the transaction of business to truncate all but the last five digits of the card number on printed receipts provided to 
consumers. As the suit is protracted, and no specific monetary amount has been claimed, the potential liability (if any) in respect of such claim or any related claims is 
difficult to quantify. The subsidiaries continue to defend themselves robustly. Our legal costs of defending the claim are insured subject to the policy excess.

Following the pre-IPO carve out of The Watch Lab Holdings Limited and The Watch Shop Holdings Limited, certain leases continue to be guaranteed by the Group. The 
maximum liability that could crystallise under these obligations is £1,045,000 (2020: £1,661,000).

27. POST-BAL ANCE SHEET EVENTS

The Government announced that the UK rate of corporation tax will increase to 25% with effect from 1 April 2023. This was substantively enacted on 24 May 2021, 
subsequent to the period end date. The change will affect the value of the deferred tax balances within the UK tax workings. If the 25% rate was applied to the existing 
balances, then this would increase the asset by approximately £2,100,000. This change has not been reflected in the workings since it will be accounted for prospectively 
in line with IAS 10 “Events after the reporting period”.

20 9 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021FIXED ASSETS

Investments

CURRENT ASSETS

Debtors: amounts falling due within one year

Cash at bank and in hand

CURRENT LIABILITIES

Creditors: amounts falling due within one year
Net current liabilities

Net assets

EQUITY

Share capital

Share premium

Retained earnings
Total equity

C O M PA N Y  B A L A N C E S H E E T

Note

2 May 2021
£’000

26 April 2020
£’000

C2

C3

C4

C6

C6

471,924

471,924

282

351
633

(2,729)
(2,096)

390

–
390

(4,689)
(4,299)

469,828

467,625

2,993

147,122

319,713
469,828

2,993

147,122

317,510
467,625

The Company’s loss after tax was £477,000 (2020: £431,000) which relates solely to recharged management costs from subsidiary entities. 

The Financial Statements were approved and authorised for issue by the Board and were signed on its behalf by:

L A ROMBERG
CHIEF FINANCIAL OFFICER
Date: 7 July 2021

The notes on pages 212 to 215 form part of these Financial Statements. 

Company number: 11838443

210 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
C O M PA N Y  S TAT E M E N T O F  C H A N G E S  I N E Q U I T Y

Balance at 28 April 2019
Share issue
Nominal value reduction
Share cancellation
Distribution in law
Share issue on IPO
Costs directly attributable to primary issue
Loss for the financial period
Share-based payments
Balance at 26 April 2020
Loss for the financial period
Share-based payments
Balance at 2 May 2021

The transactions above have been further described within note C6 and C7.

Share capital
£’000
–
331,542
(328,227)
(1,040)
–
718
–
–
–
2,993
–
–
2,993

Share premium
£’000
–
–
–
–
–
154,412
(7,290)
–
–
147,122
–
–
147,122

Retained earnings
£’000
–
–
328,227
1,040
(11,501)
–
–
(431)
175
317,510
(477)
2,680
319,713

Total equity 
attributable to 
owners
£’000
–
331,542
–
–
(11,501)
155,130
(7,290)
(431)
175
467,625
(477)
2,680
469,828

211 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021N OT E S  TO  T H E C O M PA N Y  F I N A N C I A L  S TAT E M E N T S

C1. GENER AL INFORMATION

Watches of Switzerland Group PLC (the “Company”) is a public limited company, limited by shares, which is listed on the London Stock Exchange and incorporated and 
domiciled in England and Wales. The registered number is 11838443 and the address of the registered office is Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT.

These Financial Statements present information about the Company as an individual undertaking and not about its Group. 

The Financial Statements of Watches of Switzerland Group PLC have been prepared in compliance with United Kingdom Accounting Standards, including Financial 
Reporting Standard 102, ‘‘The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland’’ (FRS 102) and the Companies Act 2006.

Accounting policies 
The accounting policies set out in the notes below have been applied in preparing the financial statements for the 53 week period ended 2 May 2021 and the comparative 
information presented in these financial statements for the 52 week period ended 26 April 2020.

The Company is included within the Consolidated Financial Statements of Watches of Switzerland Group PLC. The Consolidated Financial Statements of Watches of 
Switzerland Group PLC are prepared in accordance with IFRS and are publicly available. In these financial statements, the Company is considered to be a qualifying entity 
(for the purposes of this FRS) and has applied the exemptions available under FRS 102 in respect of the following disclosures:

 – Reconciliation of the number of shares outstanding from the beginning to end of the period

 – The requirement to prepare a statement of cash flows

 – Certain disclosures in relation to share-based payments and

 – Key Management Personnel compensation.

As permitted by Section 408 of the Companies Act 2006, the income statement of the Company is not presented as part of the Financial Statements. 

The Company’s accounting policies are the same as those set out in note 1 of the Group Consolidated Financial Statements, except as noted below.

Investments
Investments in subsidiaries are measured at cost less accumulated impairment. Where merger relief is applicable, the cost of the investment in a subsidiary undertaking 
is measured at the nominal value of the shares issued together with the fair value of any additional consideration paid.

Impairment
The carrying values of non-financial assets are reviewed at each balance sheet date to determine whether there is any indication of impairment. If any impairment loss 
arises, the asset is adjusted to its estimated recoverable amount and the difference is recognised in the Income Statement. 

Trade and other debtors/creditors
Trade and other debtors are recognised initially at transaction price plus attributable transaction costs. Trade and other creditors are recognised initially at transaction 
price less attributable transaction costs. Subsequent to initial recognition they are measured at amortised cost using the effective interest method, less any impairment 
losses in the case of trade debtors. If the arrangement constitutes a financing transaction, for example if payment is deferred beyond normal business terms, then it is 
measured at the present value of future payments discounted at a market rate of interest for a similar debt instrument.

Share-based payments
Some employees (including Senior Management) of the Group receive remuneration in the form of share-based payments, whereby employees render services as 
consideration for equity instruments (equity-settled transactions). The fair value of the equity-settled awards is calculated at grant date using a Monte Carlo or Black-
Scholes model. The resulting cost is charged in the Income Statement over the vesting period of the option or award and is regularly reviewed and adjusted for the 
expected and actual number of options or awards vesting.

Service and non-service performance conditions are not taken into account when determining the grant date fair value of awards, but the likelihood of the conditions 
being met is assessed as part of the Group’s best estimate of the number of equity instruments that will ultimately vest. No expense is recognised for awards that do not 
ultimately vest because of non-market performance and/or service conditions that have not been met. 

The social security contributions payable in connection with the grant of the share options is determined at each balance sheet date as a liability with the total cost 
recognised in the Consolidated Income Statement over the vesting period. 

Financial risk management
The Company’s financial risk is managed as part of the Group’s strategy and policies as discussed in note 23 of the Consolidated Financial Statements.

Company result for the period
In accordance with the exemption allowed by Section 408(3) of the Companies Act 2006, the Company has not presented its own income statement or statement of 
comprehensive income.

Directors’ remuneration and staff numbers
The Company has no employees other than the Directors, who did not receive any remuneration for their services directly from the Company in either the current or 
preceding period. Refer to note 24 in the Group consolidated accounts for Key Management Personnel compensation.

Auditor’s remuneration
The remuneration paid to the Auditor in relation to the audit of the Company is disclosed in note 5 of the Consolidated Financial Statements. The fees for the audit of 
the Company’s financial statements are borne by a subsidiary of the Company and are not recharged.

212 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021C2. FIXED ASSET INVESTMENTS

The Company had the following subsidiaries as at 2 May 2021:

Entity
Jewel UK Midco Limited*

Jewel UK Bondco Limited

Jewel UK Bidco Limited

Watches of Switzerland  
Operations Limited
Aurum Acquisitions Limited

Watches of Switzerland  
Company Limited
Goldsmiths Finance Limited

Principal activity

Intermediate holding 
company
Intermediate holding 
company
Intermediate holding 
company
Intermediate holding 
company
Intermediate holding 
company
Retail jewellers

Country of 
incorporation

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

Non-trading

England and Wales

Mappin & Webb Limited

Dormant

England and Wales

Goldsmiths Limited

Watch Shop Limited

Dormant

Dormant

England and Wales

England and Wales

Aurum Insurance (Guernsey) 
Limited
The Watch Lab Limited

Captive insurance company Guernsey

Dormant

England and Wales

Watches of Switzerland Limited

Dormant

England and Wales

Macrocom (1077) Limited

Non-trading

England and Wales

Aurum Pension Trustees Limited

Pension trustee company

England and Wales

Watches of Switzerland Group 
USA Inc
Watches of Switzerland  
(Nevada) LLC
Watches of Switzerland  
(A/S) LLC
Watches of Switzerland LLC

Mayor’s Jewelers, Inc

Holding company

Retailer

Retailer

Retailer

Retailer

Mayor’s Jewelers of Florida, Inc

Retailer

USA

USA

USA

USA

USA

USA

Registered off ice

Type of share held by 
the Group

Proportion of 
ordinary shares 
held by the Group 
Companies

Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Heritage Hall, Le Marchant Street,  
St Peter Port, Guernsey GY1 4JH
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
108 West 13th Street, Wilmington,  
County of New Castle, Delaware DE 19801
3131 Las Vegas Boulevard South, Suite #11, 
Las Vegas NV 89109
108 West 13th Street, Wilmington,  
County of New Castle, Delaware DE 19801
187 Wolf Road, Suite 101, Albany,  
New York NY 12205
108 West 13th Street, Wilmington,  
County of New Castle, Delaware DE 19801
1200 South Pine Island Road, Plantation, 
Florida 33324

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary & 
Redeemable preference 
Ordinary

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

*  Investment in Jewel UK Midco is directly held. All other investments are indirectly held.

All subsidiary undertakings are included in the Group Consolidated Financial Statements. The proportion of the voting rights in the subsidiary undertakings held directly 
by the Company do not differ from the proportion of ordinary shares held.

On 24 May 2019, the Company acquired the entire shareholding of Jewel UK Midco Limited and its related subsidiaries by a way of a share for share exchange with Jewel 
Holdco S.à r.l. becoming the Group’s immediate parent company.

On 4 June 2019, the Company waived its right to an intercompany receivable from Jewel UK Midco Limited for £140,382,000 which has been treated as a capital 
contribution and as such an increase in the investment in Jewel UK Midco Limited. 

213 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021N OT E S TO T H E C O M PA N Y F I N A N C I A L S TAT E M E N T S C O N T I N U E D

C2. FIXED ASSET INVESTMENTS (CONTINUED)

Investment in subsidiaries at the period end was as follows:

Cost

At start of period
Acquisition of Jewel UK Midco Group
Capital contribution
At end of period

Investments in company undertakings are recorded at cost, which is the fair value of the consideration paid.

C3. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Amounts owed by Group undertakings
Deferred tax asset

C4. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Amounts owed to Group undertakings
Other creditors

Amounts owed to Group undertakings are unsecured and repayable on demand. 

C5. FINANCIAL INSTRUMENTS

FINANCIAL ASSETS – HELD AT AMORTISED COST

Amounts owed by Group undertakings
Cash at bank and in hand

FINANCIAL LIABILITIES – HELD AT AMORTISED COST

Amounts owed to Group undertakings
Other creditors

2 May 2021
£’000

26 April 2020
£’000

471,924
–
–
471,924

–
331,542
140,382
471,924

2 May 2021
£’000

26 April 2020
£’000

282
–
282

366
24
390

2 May 2021
£’000

26 April 2020
£’000

2,729
–
2,729

4,661
28
4,689

2 May 2021
£’000

26 April 2020
£’000

282
351
633

2,729
–
2,729

366
–
366

4,661
28
4,689

214 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
C6. EQUITY

The movement on share capital is reflected as follows:

As at 28 April 2019
Per Annual Report and Accounts 

GROUP REORGANISATION
Issue to Jewel Holdco S.à r.l .1

S618 CA06 share consolidation2

Issue of shares to Jewel Holdco S.à r.l. for investment in Jewel UK Midco Limited3

Reduction of nominal value4

Cancellation of shares held by Jewel Holdco S.à r.l.5

Subdivision of shares6

INITIAL PUBLIC OFFERING
Issue of shares on IPO7
Directly attributable costs8
Balance at 26 April 2020 and 2 May 2021

Nominal value
£

Shares

£’000

Share premium
£’000

Share capital

1.000

1

–

1.000
1.000
4.000
5.000
5.000
5.000
(4.950)
0.050
0.050
0.050
(0.0375)
0.0125

0.0125
–
0.0125

4
5
(4)
1
66,308,370
66,308,371
–
66,308,371
(20,808,371)
45,500,000
136,500,000
182,000,000

57,455,554
–
239,455,554

–
–
–
–
331,542
331,542
(328,227)
3,315
(1,040)
2,275
–
2,275

718
–
2,993

–

–
–
–
–
–
–

–
–
–
–
–

154,412
(7,290)
147,122

1  On 23 May 2019, the Company issued a further 4 ordinary shares to Jewel Holdco S.à r.l. for cash consideration
2  On 23 May 2019, it was agreed that the 5 ordinary shares of £1.00 each in the issued share capital of the Company be consolidated into 1 ordinary share of £5.00
3   On 24 May 2019, the Company acquired the entire shareholding of Jewel UK Midco Limited and its related subsidiaries by a way of a share for share exchange with Jewel Holdco S.à r.l., 
becoming the Group’s immediate parent company. The reorganisation was undertaken as part of the IPO with the company being both created and inserted as part of the process

4   On 24 May 2019, it was agreed that the nominal value of the ordinary share capital be reduced from £5.00 to £0.05 with the amount which the share capital is so reduced to be 

credited to the Company’s retained earnings

5   On 29 May 2019, it was agreed that the share capital of the Company be reduced from £3,315,000 to £2,275,000 by cancelling 20,808,371 of the existing ordinary shares of £0.05 each 

held by Jewel Holdco S.à r.l.

6   On 30 May 2019 the Company subdivided the issued share capital by a factor of 4 which reduced the nominal value of each share to £0.0125 and increased the number of shares by 

136,500,000 to a total of 182,000,000 ordinary shares. The Company was also re-registered as a public limited company under the Companies Act 2006

7   On 4 June 2019, the Company was admitted for listing on the London Stock Exchange. The Company issued 57,455,554 shares for £2.70 each with a nominal value of £0.0125p 

recognising additional share capital of £718,000 and share premium of £154,412,000

8   Incremental expenses of £7,290,000 which are directly attributable to the primary issue of shares have been offset against the share premium recognised in line with IAS 32 “Financial 

instruments: presentation”

C7. REL ATED PARTY TR ANSACTIONS

The Company has taken advantage of the exemptions under FRS 102.33 “Related Party Transactions” for wholly owned subsidiaries not to disclose intra-group transactions.

Transactions with entities under common control
Refer to note 24 in the Consolidated Financial Statements for transactions with the Company’s former parent company, Jewel Holdco S.à r.l. There have been no other 
related party transactions with this entity. 

On 17 May 2019, the Company entered into a loan transfer relating to a loan between Jewel UK Bidco Limited (a subsidiary of the Company) and Jewel UK Topco Limited. 
The principal amount owed to Jewel UK Bidco Limited by Jewel UK Topco Limited, of £11,012,000 and associated interest of £408,000, was transferred to the Company.

On 4 June 2019, the Company waived its right to the amounts owed by Jewel UK Topco Limited by way of a formal deed of release and recognised this as a distribution 
in law totalling £11,501,000.

C8. SHARE-BASED PAYMENTS 

Details of the Company’s share-based payments are disclosed within note 22 in the Consolidated Financial Statements. 

215 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021G LO S S A RY

ALTERNATIVE PERFORMANCE MEASURES
The Directors use Alternative Performance Measures (APMs) as they believe these 
measures  provide  additional  useful  information  on  the  underlying  trends, 
performance and position of the Group. These measures are used for performance 
analysis.  The  APMs  are  not  defined  by  IFRS  and  therefore  may  not  be  directly 
comparable with other companies’ APMs. These measures are not intended to be 
a substitute for, or superior to, IFRS measures.

The majority of the Group’s APMs are on a pre-IFRS 16 basis. This aligns with the 
management  reporting  used  to  inform  business  decisions,  investment  appraisals, 
incentive  schemes  and  banking  covenants.  The  Group  is  assessing  whether  to 
continue with APMs on a pre-IFRS 16 basis. However, these APMs will continue to 
be presented on a pre-IFRS 16 basis during FY22.

4-Wall EBITDA
Net margin less store costs.

Why used 
4-Wall EBITDA is a direct measure of profitability of the store operations.

Reconciliation to IFRS measures

£ million

Revenue
Cost of inventory expensed
Other 
Net margin
Store costs
4-Wall EBITDA

FY21

905.1
(575.8)
3.0
332.3
(166.6)
165.7

FY20

810.5
(510.6)
4.8
304.7
(178.2)
126.5

Store costs includes rental costs on a pre-IFRS 16 basis (i.e. under IAS 17).

Adjusted profit before tax
Profit before tax before exceptional items and IFRS 16 impact.

Why used
Measure  of  profitability  that  excludes  one-off  exceptional  items  and  IFRS  16 
adjustments to provide comparability between years.

Reconciliation to IFRS measure

£ million

Segment profit (as reconciled in note 2 of the 
financial statements)
Net finance costs (notes 7 & 8)
Exceptional finance costs (note 7)
IFRS 16 lease interest (note 7)
Adjusted profit before tax

FY21

77.6

(18.2)
–
12.7
72.1

FY20

55.9

(46.8)
28.5
11.8
49.4

Average selling price (ASP)
Revenue  (including  sales  related  taxes)  generated  in  a  period  from  sales  of  a 
product category divided by the total number of units of such products sold in such 
period. 

Why used 
Measure of sales performance.

Reconciliation to IFRS measures
Not applicable.

Constant currency basis
Results  for  the  period  had  the  exchange  rates  remained  constant  from  the 
comparative period.

Adjusted Earnings Before Interest and Tax (EBIT)
Operating profit before exceptional items and IFRS 16 impact. 

Why used 
Measure of revenue growth that excludes the impact of foreign exchange. 

Why used 
Measure  of  profitability  that  excludes  one-off  exceptional  costs  and  IFRS  16 
adjustments to allow for comparability between years.

This measure was linked to management incentives in the financial year.

Reconciliation to IFRS measures
Reconciled in note 2 to the Consolidated Financial Statements.

Adjusted EBITDA
EBITDA before exceptional items and IFRS 16 impact.

Reconciliation

FY21 Group revenue (£)
FY21 US revenue ($)
FY21 US revenue (£) @ FY21 exchange rate
FY21 US revenue (£) @ FY20 exchange rate

FY21 Group revenue (£) @ constant currency

Why used 
Measure  of  profitability  that  excludes  one-off  exceptional  items  and  IFRS  16 
adjustments to allow for comparability between years.

FY21 exchange rate
FY20 exchange rate

(£/$ million)

905.1
397.3
298.6
311.7

918.2

£1 : $1.331
£1 : $1.274

Reconciliation to IFRS measures
Reconciled in note 2 of the Consolidated Financial Statements.

Adjusted Earnings Per Share
Basic Earnings Per Share before exceptional items and IFRS 16 impact.

Why used 
Measure  of  profitability  that  excludes  one-off  exceptional  items  and  IFRS  16 
adjustments to provide comparability between years. 

This measure was linked to management incentives in the financial year.

Reconciliation to IFRS measures
Reconciled in note 10 of the Consolidated Financial Statements.

Exceptional items
Items that in the judgement of the Directors need to be disclosed by virtue of their 
size, nature or incidence, in order to draw the attention of the reader and to show 
the underlying business performance of the Group. 

Why used 
Draws the attention of the reader and to show the items that are significant by 
virtue of their size, nature or incidence.

Reconciliation to IFRS measures
Disclosed in note 4 of the Consolidated Financial Statements.

Net debt 
Total  borrowings  (excluding  capitalised  transaction  costs)  less  cash  and  cash 
equivalents. Excludes the impact of IFRS 16.

Why used 
Measures the Group’s indebtedness.

Reconciliation to IFRS measures
Reconciled in note 19 of the Consolidated Financial Statements

216 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021Free cash flow
Cash flow shown on a pre-IFRS 16 basis excluding expansionary capex, 
acquisitions of subsidiaries, exceptional items and financing activities.

Why used 
Represents the cash generated from operations including maintenance of capital 
assets. Demonstrates the amount of available cash flow for discretionary 
activities such as expansionary capex, dividends or acquisitions.

Reconciliation to IFRS measures

£ million

Net increase in cash and cash equivalents
Net financing cash flows
Interest paid
Lease payments (IFRS 16)
Acquisition of business combinations
Exceptional items*
Expansionary capex
Free cash flow

FY21

4.8
143.4
(4.5)
(56.8)
1.4
0.2
21.2
109.7

FY20

37.0
(1.5)
(11.6)
(36.4)
31.1
5.0
27.2
50.8

*   Included within exceptional items is the cash impacting exceptional items of £193,000 of 
professional and legal expenses on business combinations (as per note 4). In FY20, this 
includes £310,000 professional and legal expenses on business combinations, 
£2,071,000 bonus paid to employees on IPO and £2,635,000 professional and legal fees 
relating to the IPO.

Free cash flow conversion
Free cash flow divided by Adjusted EBITDA.

Why used 
Measurement of the Group’s ability to convert profit into free cash flow.

Reconciliation to IFRS measures
Free  cash  flow  of  £109.7  million  divided  by  Adjusted  EBITDA  of  £105.4  million 
shown as a percentage.

Net margin
Revenue  less  inventory  recognised  as  an  expense,  commissions  paid  to  the 
providers of interest free credit and inventory provision movements.

Why used 
Measures the profit made from the sale of inventory before store or overhead costs.

Reconciliation to IFRS measures
Refer to 4-Wall EBITDA.

Return on Capital Employed (ROCE)
Return on Capital Employed (ROCE) is defined as Adjusted EBIT divided by 
average capital employed. Average capital employed is total assets less current 
liabilities on a pre-IFRS 16 basis. 

Why used 
ROCE demonstrates the efficiency with which the Group utilises capital. ROCE 
is linked to management incentives.

Reconciliation to IFRS measures
Adjusted EBIT of £77.6 million divided by the average capital employed, which is 
calculated as follows:

£ million

Pre-IFRS 16 total assets 
Pre-IFRS 16 current liabilities
Capital employed
Average capital employed

FY21

576.6
(156.6)
420.0
393.2

FY20

595.7
(229.3)
366.4

OTHER DEFINITIONS
Expansionary capital expenditure/capex
Expansionary capital expenditure relates to new stores, relocations or refurbishments 
greater than £250,000.

Luxury watches
Watches that have a Recommended Retail Price greater than £1,000.

Luxury jewellery
Jewellery that has a Recommended Retail Price greater than £500.

Non-core stores
These stores were identified as not core to the ongoing strategy of the business at 
the time of the IPO and will be closed at the end of their lease term.

Store maintenance capital expenditure/capex
Capital expenditure which is not considered expansionary.

IFRS 16 adjustments
The following tables reconcile from pre-IFRS 16 balances to statutory post 
IFRS 16 balances.

FY21 Income Statement

£ million
Revenue
Operating profit
Net finance costs
Profit before tax
Tax
Profit after tax
Basic EPS

FY21 Balance Sheet

£ million
Goodwill and intangibles
Property, plant and equipment
IFRS 16 right-of-use assets
Inventories
Trade and other receivables
Trade and other payables
IFRS 16 lease liabilities
Net debt
Other
Net assets

FY20 Income Statement

£ million
Revenue
Operating profit
Net finance costs
Profit before tax
Tax
Profit after tax

Basic EPS

FY20 Balance Sheet

 £ million
Goodwill and intangibles
Property, plant and equipment
IFRS 16 right-of-use assets
Inventories
Trade and other receivables
Trade and other payables
IFRS 16 lease liabilities
Net debt
Other
Net assets

Pre-IFRS 16
905.1
69.0
(5.6)
63.4
(13.4)
50.0
20.9p

Pre-IFRS 16
150.6
93.4
–
226.4
17.7
(178.4)
–
(43.9)
1.6
267.4

Pre-IFRS 16
810.5
34.2
(35.0)
(0.8)
(1.2)
(2.0)

IFRS 16 
adjustments
–
12.9
(12.6)
0.3
0.3
0.6
0.2p

IFRS 16 
adjustments
–
0.3
253.7
–
(7.3)
26.6
(301.4)
–
11.0
(17.1)

IFRS 16 
adjustments
–
14.1
(11.8)
2.3
0.2
2.5

Post-IFRS 16 
905.1
81.9
(18.2)
63.7
(13.1)
50.6
21.1p

Post-IFRS 16 
150.6
93.7
253.7
226.4
10.4
(151.8)
(301.4)
(43.9)
12.6
250.3

Post-IFRS 16 
810.5
48.3
(46.8)
1.5
(1.0)
0.5

(0.9)p

1.1p

0.2p

Pre-IFRS 16
155.0
99.8
–
243.4
11.6
(164.6)
–
(129.7)
1.9
217.4

IFRS 16 
adjustments
(0.2)
1.6
251.6
–
(0.7)
25.5
(308.0)
–
12.3
(17.9)

Post-IFRS 16 
154.8
101.4
251.6
243.4
10.9
(139.1)
(308.0)
(129.7)
14.2
199.5

217 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSTHE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021S H A R E H O L D E R I N F O R M AT I O N F O R WATC H E S  O F  S W I T Z E R L A N D G RO U P P LC

COMPANY
Watches of Switzerland Group PLC 

Registered office address
Aurum House, 2 Elland Road, Braunstone, Leicester LE3 1TT  
Registered in England and Wales

Company Number: 11838443  
VAT number: 834 8634 04

ADVISERS 
Independent Auditor 
Ernst & Young LLP, 1 More London Place, London, SE1 2AF 

Corporate solicitors 
Slaughter and May, One Bunhill Row, London, EC1Y 8YY

Gateley Legal, One Eleven Edmund Street, Birmingham B3 2HJ

Registrars
Equiniti, Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA

Joint brokers
Barclays  Bank  plc,  5  The  North  Colonnade,  Canary  Wharf,  London,  E14  4BB 
HSBC Bank plc , Level 2, 8 Canada Square, London E14 5HQ

Financial PR
Headland PR Consultancy LLP, Cannon Green, 27 Bush Lane,  
London, EC4R 0AA

FINANCIAL CALENDAR
Q1 FY22 Trading Update: 

AGM: 

10 August 2021

2 September 2021

H1 FY22 Results: 

9 December 2021

Q3 FY22 Trading Update: 

10 February 2022

Financial year end: 

1 May 2022 

ANNUAL GENER AL MEETING 
The AGM will be held at 2pm on Thursday 2 September 2021 at our offices at 
36 North Row, London, W1K 6DH. The Notice of Meeting which accompanies this 
report and accounts sets out the business to be transacted. 

SHAREHOLDING INFORMATION 
Registrars 
Please contact our registrar Equiniti directly for all enquiries about your shareholding. 
Visit their website shareview.co.uk for online information about your shareholding. 
You  will  need  your  shareholder  reference  number  which  can  be  found  on  your 
share certificate or telephone the Registrar direct on +44 (0)371 384 2030. The 
overseas  shareholder  helpline  number  is  +44  (0)121  415  7047.  Lines  are  open 
8.30am to 5.30pm Monday to Friday. 

For more information see thewosgroupplc.com/investors/shareholder-contacts

FORWARD LOOKING STATEMENTS
Cautionary statement: The Annual Report and Accounts contains certain forward 
looking  statements  with  respect  to  the  operations,  performance  and  financial 
conditions of the Group. By their nature, these statements involve uncertainty since 
future  events  and  circumstances  can  cause  results  and  developments  to  differ 
materially  from  those  anticipated.  The  forward  looking  statements  reflect 
knowledge  and  information  available  at  the  date  of  preparation  of  this  Annual 
Report  and  the  Company  undertakes  no  obligation  to  update  these  forward 
looking statements. Nothing in this Annual Report should be construed as a profit 
forecast. Certain regulatory performance data contained in this Annual Report is 
subject to regulatory audit. 

TERMS USED IN THIS REPORT
The  term  “Group”  means  Watches  of  Switzerland  Group  PLC  (Company 
registration number 11838443) and its subsidiaries. 

ONLINE ANNUAL REPORT
Our Annual Report is available online. View or download the full Annual Report 
and Accounts from: thewosgroupplc.com/investors/results-centre

WARNING TO SHAREHOLDERS
Please be very wary of any unsolicited contact about your investments or offers of 
free  company  reports.  It  may  be  from  an  overseas  ‘broker’  who  could  sell  you 
worthless or high risk shares. If you deal with an unauthorised firm, you will not be 
eligible  to  receive  payment  under  the  Financial  Services  Compensation  Scheme. 
Further information and a list of unauthorised firms that have targeted UK investors 
is available from the Financial Conduct Authority at: fca.org.uk

218 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2021 
 
 
 
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WATC H E S OF SWIT ZE RL AN D G ROU P PLC

Aurum House
2 Elland Road
Leicester
LE3 1TT

thewosgroupplc.com