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Watches of Switzerland Group

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FY2024 Annual Report · Watches of Switzerland Group
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A Business Built on 
Delivering Excellence
ANNUAL REPORT AND ACCOUNTS 2024

2 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

STR ATEGIC REPORT
02	 At a Glance
03	
Financial Highlights
04	 Our Investment Case
08	 Chair's Statement
10	
Chief Executive Officer's Review
14	
Market Review
26	
Our Business Model
28	 Our Brand Partnerships
34	 Our Strategy
38	 Our Strategy in Action
52 	 Key Performance Indicators
56	
Financial Review
62	
Non-Financial and Sustainability 
Information Statement
63	
Section 172(1) Statement
66	 Environmental, Social and Governance
130	 Risk Management
134	 Principal Risks and Uncertainties
140	 Going Concern and Viability Statement
Entering FY25 with cautious optimism
We made strong strategic progress during the year, despite the challenging market 
conditions in the UK and we continued to gain market share in our key markets.
The categories we operate in continue to provide us with significant growth 
opportunities. Demand continues to exceed supply for key luxury watch brands, and the 
performance of the pre-owned luxury watch category, supported by Rolex Certified 
Pre-Owned, has exceeded expectations.
We made significant investments in our showrooms during the year, including opening 22 and 
refurbishing 15 showrooms, whilst also acquiring 15 luxury watch Ernest Jones showrooms.
The inherent strength of the luxury watch categories we operate in, coupled with our 
superior business model and retail expertise continues to set us apart. We remain 
focused on executing our Long Range Plan, with targets to more than double sales 
and Adjusted EBIT by the end of FY28. 
CORPOR ATE GOVERNANCE REPORT
144	 Corporate Governance at a Glance
146 	Chair’s Introduction
148 	Board of Directors
150 	Corporate Governance Statement
151	 Governance Framework
153 	Governance in Action
154 	Board Key Areas of Focus
161	 Board Evaluation
162 	Nomination Committee Report
165	 Audit & Risk Committee Report
171	 ESG Committee Report
176	 Remuneration Committee Report
 	
Fairness, Diversity and Wider 
Workforce Considerations 	
	
Directors Remuneration Report 
at a Glance
	
Summary Remuneration Policy
	
Annual Report on Remuneration
192	 Directors’ Report
FINANCIAL STATEMENTS
200	 Independent Auditor’s Report
206	 Consolidated Income Statement
207	 Consolidated Statement of 
Comprehensive Income
208	 Consolidated Balance Sheet
209	 Consolidated Statement of Changes 
in Equity
210	 Consolidated Statement of Cash Flows
211	 Notes to the Consolidated Financial 
Statements
248	 Company Balance Sheet
249	 Company Statement of Changes in Equity
250	 Notes to the Company Financial Statements
254	 Glossary
258	 Shareholder Information
1 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS
A Year of 
Strategic Progress

AT A GLANCE
The Watches of Switzerland Group is an international retailer of world leading luxury 
watch brands with a growing complement of luxury jewellery brands. 
The Watches of Switzerland Group provides clients with the finest selection of luxury timepieces from all of the 
major groups and independent brands together with an impressive presentation of smaller independent brands. 
ABOUT US
WELL-INVESTED SHOWROOM NETWORK
158
UK SHOWROOMS 
AT 28 APRIL 2024
56
US SHOWROOMS
AT 28 APRIL 2024
223
TOTAL SHOWROOMS 
AT 28 APRIL 2024
2,900+
NUMBER OF COLLEAGUES
AT 28 APRIL 2024
OUR SHOWROOMS
ONLINE
TRAVEL RETAIL
2 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

US
UK and
Europe
55%
45%
0
200
400
600
800
1,000
1,200
1,400
1,600
£m
FY17
FY16
FY19
FY18
FY20
FY21
FY22
FY23
FY24
CAGR 16%
Growth in sales 237%
1,538
1,238
1,543
905
811
774
687
568
456
0
30
60
90
120
150
180
0%
2%
4%
6%
8%
10%
12%
FY17
FY16
FY19
FY18
FY20
FY21
Adjusted EBIT 1
Adjusted EBIT% 1
FY22
FY23
FY24
£m
Growth in 
Adjusted EBIT
648%
135
130
165
78
56
45
43
34
18
Services/other
Luxury 
jewellery2
Luxury 
watches2
87%
7%
6%
FINANCIAL HIGHLIGHTS
SALES BY REGION (%)
1	 This is an Alternative Performance Measure. Refer to the Glossary on pages 254 to 257 for definition 
and reconciliation to statutory measures where relevant.
2	 Please refer to the Glossary on pages 254 to 257 for a definition.
HISTORICAL SALES PERFORMANCE
PROFITABILITY AND LEVERAGE
OUR BRAND PARTNERSHIPS
SALES BY CATEGORY (%)
REVENUE 
£1,538m
CHANGE VS FY23 (AT CONSTANT 
CURRENCY)1:
+2%
RETURN ON CAPITAL EMPLOYED1 
19.5%

CHANGE VS FY23:
-840bps
ADJUSTED EBIT1
£135m

CHANGE VS FY23:
-18%
OPERATING PROFIT 
£120m

CHANGE VS FY23:
-33%
3 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

1
Proven track record of delivering a 
strong financial performance with 
robust sales, sustained profitable growth, 
elevated returns on capital employed 
and strong cash generation.
2
Long-standing, collaborative 
partnerships with the most prestigious 
and recognised luxury watch and 
jewellery brands.
3
Multi-channel specialist operating in 
markets with high barriers to entry, 
luxury watch demand, proven value 
creation and supply-driven dynamics. 4
National coverage in the UK, 
a significant growing presence 
in the US. 
KEY REASONS TO INVEST
OUR INVESTMENT CASE
4 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

5
Well-invested showrooms providing an 
exceptional client experience through 
welcoming and expert service and 
luxurious, contemporary, spacious 
browsable environments.
6
Impactful marketing focused on digital 
communications, Client Relationship 
Management (CRM), client experience 
events and co-operative activity with 
brand partners.
7
Fully integrated SAP based IT systems 
supporting all showrooms and websites 
in the UK and US.
8
Investing in a more sustainable 
future through strategic ESG pillars: 
People, Planet and Product.
5 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

6 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

CONTENTS
08	 Chair's Statement
10	
Chief Executive Officer's Review
14	
Market Review
26	 Our Business Model
28	 Our Brand Partnerships
34	 Our Strategy
38	 Our Strategy in Action
52 	 Key Performance Indicators
56	 Financial Review
62	 Non-Financial and Sustainability 
Information Statement
63	 Section 172(1) Statement
66	 Environmental, Social and Governance
130	 Risk Management
134	 Principal Risks and Uncertainties
140	 Going Concern and Viability Statement
1
STR ATEGIC 
R EPORT
7 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

8 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
CHAIR’S STATEMENT

This has been a good year for the Group despite a more 
challenging macroeconomic environment in the second 
half of FY24. Our US business continues to perform 
strongly with double digit revenue growth in constant 
currency whilst in the UK, where the market has been 
tougher and sales have declined, we continue to gain 
market share due to the strength of our differentiated 
business model. 2024 also sees the start of our celebrations 
for the centenary of the Watches of Switzerland brand, a 
testament to our longstanding heritage and expertise 
within the luxury watch market.
We continue to pursue our high-quality growth strategy 
through a combination of targeted capital investment in 
showrooms, and selective acquisitions. During FY24, we 
opened 22 showrooms, with highlights including the Rolex 
and Cartier anchored Watches of Switzerland in American 
Dream, New Jersey and Watches of Switzerland, One 
Vanderbilt, New York. Additionally, the significant elevation 
of our existing portfolio of showrooms continued in both 
the UK and US with 15 projects completed, including the 
launch of our Mappin & Webb contemporary design. We 
would also like to welcome our new colleagues from the 
showrooms we acquired from Ernest Jones in the year.
We were excited to be one of the first to offer Rolex 
Certified Pre-Owned, which launched in July 2023 in the US 
followed, shortly afterwards, in the UK in September 2023. 
Trading has been very encouraging, and this programme has 
introduced a new client base for this product. During FY25, 
we will expand this offering across Rolex agency network in 
the UK and US and elevate the in-store presence of pre-
owned product. We believe pre-owned will be a strong 
driver of growth for the Group.
The acquisition of Roberto Coin Inc. post year-end, 
accelerates our luxury branded jewellery strategy. Roberto 
Coin is a globally renowned brand, with a particularly strong 
position in the North American market and has high-quality, 
exquisite designs. We will apply our proven elevation strategy 
in retail and luxury to the Roberto Coin brand across the US, 
Canada, Central America and the Caribbean. We are looking 
forward to working with our new colleagues in expanding 
the business further.
We are known for our best-in-class client experience and our 
continual pursuit of further elevating the luxury experience 
for our clients. This year we focused on embedding Xenia, 
our elevated Client Experience Programme, across our 
broader organisation, including Support Centres. Based on 
the excellent feedback we have received to date from clients, 
the programme continues to impress and differentiate us 
from our competitors. 
SUSTAINABILITY 
During the year we have further delivered on our ESG pillars 
of People, Planet and Product, with a real focus on the 
circular economy. We successfully expanded our repairs and 
servicing capacity which included an additional facility based 
in Leicester.
We are proud to have been accredited as a Living Wage 
Employer in the UK and we continue to receive strong 
colleague engagement scores across our business. 
GOVERNANCE 
We continue to make advances in relation to diversity and 
inclusion in the boardroom, with senior management, and 
throughout the organisation. The Group not only meets the 
recommendations of the FTSE Women Leaders Review but 
was ranked 10th within the FTSE 250 Women Leaders 
Review. We also maintained the recommendations of the 
Parker Review for the Board.
LOOKING AHEAD 
We enter FY25 in a position of strength, one in which we 
continue to invest in our proven model and gain market 
share. We have an exciting pipeline of showroom projects, 
including the flagship Rolex boutique on Old Bond Street, 
London and I am confident that through our proven and 
distinctive business model we are well positioned to deliver 
sustained growth. 
I want to personally thank Brian, our executive team and 
colleagues throughout the organisation for their hard work 
and dedication, as well as my fellow Board members for their 
active role in supporting the work of the team.
I would also like to take this opportunity to thank you, our 
shareholders, for your continued support. 
IAN CARTER
CHAIR
26 June 2024
9 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

CHIEF EXECUTIVE OFFICER’S REVIEW
10 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

“I am proud of the performance that our team has 
delivered this year in what was undoubtedly a more 
challenging market.”
BRIAN DUFFY
CEO
FY24 was a more challenging year for the Group, but 
despite this we delivered revenue growth of +2% in constant 
currency. Profitability was impacted by the lack of leverage 
and the headwinds of Interest Free Credit costs. Our US 
performance was particularly strong, at +11% in constant 
currency, demonstrating the strength and opportunity of 
the US market. In both the UK and US markets we have 
been pleased to see growth in our Registration of Interest 
lists for key products in limited supply.
The macro-economic backdrop in the UK resulted in a more 
unpredictable year for the Group, and sales in the UK and 
Europe declined -5% year on year. The UK luxury watch 
market is going through a period of normalisation following 
the COVID boom, where consumers had more disposal 
income to spend on watches and jewellery. High inflation and 
interest rates resulted in increased cost-of-living for the UK 
consumer and this coupled with significant price increases, 
mainly due to the strength of the Swiss Franc, from luxury 
watch brands meant that the aspirational customer was 
more squeezed and inclined to defer purchases. The UK 
market is now almost entirely domestic, following the 
withdrawal of VAT free shopping for tourists following 
Brexit, resulting in very low levels of overseas shoppers.
In both the US and the UK we have continued to gain market 
share, driven by our proven, differentiated business model 
which sets us apart in the industry. We have continued to 
drive high quality growth including showroom enhancement, 
strategic acquisitions and building infrastructure across our 
markets but particularly in our US business, which now 
makes up 45% of Group sales.
As outlined in our Long Range Plan, luxury branded jewellery 
has become a key part of our strategy for growth. We have 
built strategic partnerships defined at the Global level to 
support our ambitious growth plans. We are continuing to 
add prestigious luxury jewellery brands to our portfolio, 
including David Yurman, Pomellato, FRED, Repossi, Pasquale 
Bruni and Faberge. In addition we are expanding key existing 
brands within our portfolio of Roberto Coin, Chopard, 
Messika and Fope.
We have also made significant progress with our Mappin & 
Webb luxury jewellery boutique in Manchester, which opens 
in FY25 and includes the first DeBeers mono-brand boutique 
in the UK outside of London.
11 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Post year end, we completed our acquisition of Roberto 
Coin Inc. – the exclusive North American distributor of 
Roberto Coin – dramatically accelerating our luxury jewellery 
branded strategy, and we see enormous potential in bringing 
together this iconic brand with our retailing expertise and 
resources. Going forward we will work with our new retail 
partners to improve the point-of-sale experience through 
shop-in-shop design, develop mono-brand retailing and 
invest in online and marketing. 
This year saw the launch of the Rolex Certified Pre-Owned 
programme and we are highly encouraged by the extremely 
strong performance. During FY25 we will continue to roll 
this out to further locations and we expect that our sales will 
benefit from dedicated shop-in-shop formats, window 
displays and increased marketing. Pre-owned sales of other 
brands also performed well and we are extending this 
offering in our showroom portfolio in FY25.
Over the year, we have continued to invest for high quality 
growth across showroom projects and strategic acquisitions, 
whilst building resources and infrastructure within our US 
business. We have made excellent progress on our 
showroom expansion and refurbishment programme, with 
22 new showrooms opened and 15 refurbished. Our 
showroom design is a key part of our client appeal, where we 
focus on welcoming, browsable, modern showrooms. In the 
US we opened two multi-brand showrooms in American 
Dream, New Jersey and One Vanderbilt, New York. We also 
relocated our Mayors Dadeland, Florida showroom and 
expanded the Rolex Millenia mono-brand boutique, Orlando, 
Florida. In the UK, we continued our roll out of the 
Goldsmiths Luxury concept with seven showrooms either 
expanded or refurbished including some of our larger 
showrooms such as Liverpool, Birmingham Bullring and 
Manchester Trafford Centre. We expanded our new Mappin 
& Webb contemporary concept with refurbishments of 
Glasgow, York, Guernsey and Bluewater. This new concept 
modernises the showroom environment, whilst maintaining 
the sense of heritage with the Mappin & Webb brand. We 
also completed the major expansion of the Patek Philippe 
space in Watches of Switzerland 155 Regents Street, London.
We are excited about the strong pipeline of showroom 
projects we have planned in FY25, including the flagship 
Rolex boutique on Old Bond Street, London, Audemars 
Piguet Townhouse, Manchester, introduction of Rolex into 
Watches of Switzerland Plano, Texas and relocations of 
Mayors Tampa, St Johns and Sarasota, Florida and expansion 
of Betteridge Vail, Colorado. We have also recently secured 
the conversion of our existing multi-brand Mayors Lenox, 
Atlanta into a Rolex mono-brand boutique, which will open 
in FY25 and are expanding the Patek Philippe space in 
Betteridge Greenwich, Connecticut.
In November 2023, we completed the acquisition of 15 
luxury watch showrooms from Ernest Jones. The rebranding, 
colleague training and system conversions are now complete, 
and these showrooms are trading in line with our expectations. 
One of our key strengths is client experience, which is 
underpinned by our ‘Xenia’ client service programme. Xenia 
is heart of everything that we do and is based on three pillars 
Know Me; WOW Me; Remember Me. This year we have 
maintained our focus on embedding these fundamental 
pillars across our showrooms and online proposition. We 
also recognise that client service goes beyond our external 
clients, and this year we started to embed Xenia into our 
Support Centre, driving client service at the centre of all 
stakeholder interactions.
Our partnerships with the most recognised and prestigious 
luxury watch brands have continued to strengthen 
throughout FY24. In 2024, Watches of Switzerland celebrates 
its centenary year and with it we have showcased a number 
of exclusive products with key brands such as Cartier, 
Girard-Perregaux and BVLGARI.
We were delighted to host a Grand Prix d’Horologie De 
Genève (GPHG) exhibition in New York at our Soho flagship 
for the second year running. This event, which took place in 
October 2023, aimed to highlight the most remarkable 
contemporary watch designs in the world, while celebrating 
horology culture and excellence. 
In April 2024, we secured a three-year partnership with 
Académie Hologère des Créateurs Indépendants (AHCI), 
which exists to preserve traditional watchmaking, support 
talented watch makers and promote quality, innovation and 
creativity. This non-profit organisation provides watchmaking’s 
rising stars with a platform, as well as support and guidance, 
as they hone their craft and begin their careers. 
In February 2024, we commenced our new partnership with 
American Express Centurion in the US, which offers an 
exclusive concierge programme to US Centurion members. 
The partnership was celebrated with a launch party at the 
Amex Centurion Club at One Vanderbilt, New York. 
12 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
CHIEF EXECUTIVE OFFICER’S REVIEW
continued

ENVIRONMENTAL, SOCIAL AND GOVERNANCE
We have continued to stay true to our ESG pillars of 
people, planet and product throughout FY24. Highlights during 
the year include:
	– Expanded our repairs and servicing capacity in the UK and 
US as part of our focus on the circular economy. This has 
doubled watchmaking capability in the UK. We also 
increased our circularity KPI of the number of watches of 
repaired, serviced or resold as a percentage of new watch 
sales to 46% from 44% in the prior year
	– UK accredited as Real Living Wage Employer
	– Met the recommendations of the FTSE Women Leaders 
Review and ranked number 10 for the FTSE 250
	– Maintained the recommendations for the Parker Review 
for the Board
	– Improved our CDP Climate Change score year-on-year 
from a ‘C’ to a ‘B’
	– Launched a colleague incentive to encourage and reward 
eco-friendly behaviours
	– Mappin & Webb named as CSR Jewellery Retailer of the 
Year in the 2023 Professional Jeweller Awards
	– £7.5 million to date donated to The Watches of 
Switzerland Group Foundation, the aim of which is to 
provide essential support to charities located in the 
communities in which we operate, focusing on poverty, 
the advancement of education and relief to those in need
	– We have strengthened our relationship with the Prince’s 
Trust and the Group was the headline sponsor for the 
Prince’s Trust Palace to Palace Bike Ride for the second year
	– Linked our existing loan facility to the achievement of our 
near-term science-based emission reduction targets and 
circularity goals
LONG RANGE PLAN 
Looking forward, we remain confident in the LRP targets to 
more than double sales and Adjusted EBIT by the end of FY28, 
from an FY23 base. Going into FY25, we have the strongest 
ever pipeline of committed Rolex and other key brand 
projects through to FY28. The initial performance of Rolex 
Certified Pre-Owned has been ahead of our expectations, 
and we expect Rolex Certified Pre-Owned to outperform 
the targets previously outlined in the LRP in November 2023. 
The recent acquisition of Roberto Coin Inc. will spearhead our 
luxury branded jewellery strategy and we see further potential 
above and beyond what was incorporated in our LRP. 
In line with our disciplined approach to capital allocation and 
given the pipeline of high ROI opportunities in the UK and 
US, we have announced our intention to reallocate investment 
from the European market into these higher returning regions 
over the period of the LRP. We are in negotiations with our 
brand partners for the transfer of our existing European 
mono-brand boutiques. The additional growth from Rolex 
Certified Pre-Owned and Roberto Coin Inc., together with 
acquisition opportunities in the US, is expected to offset the 
reduction from European sales within the life of the LRP.
GUIDANCE FOR FY25
Following the more challenging trading conditions of FY24, 
we are cautiously optimistic about trading in FY25. The 
industry as a whole is more conservative on production given 
the current volatility in the market, which we believe is a 
responsible approach to the long-term growth trend of the 
luxury watch market. Our FY25 guidance, as issued on 16 
May 2024, projects full year revenue of between £1.67 and 
£1.73 billion, reflecting constant currency sales growth of 
9%-12%. We expect Adjusted EBIT margin expansion of 
+0.2 to +0.6 percentage points from FY24. We will continue 
to invest in our showroom portfolio, with a capex spend of 
£60 – £70 million.
Given the strength of our model and continued investment 
in the right areas for growth, I am confident that our business 
can come out of a difficult trading period stronger and well 
positioned to capitalise when the market conditions improve. 
We believe fundamentally in the resilience and long-term 
strength of the luxury watch and jewellery markets.
Finally, we have over 2,900 colleagues at the Watches of 
Switzerland Group and I would like to thank all of them for 
their continued hard work and dedication, which is definitely 
the key to our success. I would also like to welcome our new 
colleagues from Roberto Coin Inc. and look forward to 
working with them on the future growth of this iconic brand.
BRIAN DUFFY
CHIEF EXECUTIVE OFFICER
13 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

SWISS CONCENTRATION 
 
Limited threat from technology 
or geography.
A UNIQUE MARKET 
 
Led by the most prestigious global brands 
focused on investment, product quality and 
innovation and brand marketing, achieving a 
higher average selling price than most luxury 
consumer goods categories. 
SUPPORTS A MORE CIRCULAR ECONOMY
 
High-quality mechanical luxury watches can be 
passed down for generations, traded in or resold. 
Most can be repaired indefinitely and many of the 
materials they contain are recyclable.
DEMAND EXCEEDS SUPPLY FOR KEY BRANDS 
 
The overall market demand for Swiss watches 
exceeds production levels and supply. Clients are 
required to ‘register interest’ for key products.
WHAT DIFFERENTIATES THE 
LUXURY WATCH CATEGORY?
14 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
MARKET REVIEW

HIGH BARRIERS TO ENTRY 
 
Strong brand partnerships are based on many 
years of experience and category expertise. 
Brands actively manage distribution through 
Selective Distribution Agreements.
STRONG VALUE RETENTION 
 
Rarity, heritage, craftsmanship and 
precious materials support brand image 
and value; some products considered 
investment asset class.
LITTLE THREAT OF DIGITAL PUREPLAY DEVELOPMENT
 
Brands generally require prior showroom approval 
as a prerequisite for online selling; multi-channel is a 
preferred direction.
SPECIALIST CATEGORY 
 
Specialist for both the manufacturer and the 
retailer; consumers respond to expertise, 
authority and heritage.
15 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

2009:
Exports to the UK
up +0.1% (in GBP) 
2020:
12-weeks pandemic
lockdown in Switzerland 
2011-13:
China/HK bubble
2014-16:
China/HK correction
2000
2005
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
CHF billion
Luxury
Non-luxury
+4.5% (+4.4%1)
Total CAGR 2000 to 2023
+5.5% (+5.4%1)
Non-luxury CAGR 2000 to 2023
-2.0% (-2.3%1)
Luxury2 CAGR 2000 to 2023
Source: Company information, Swiss Watch Federation statistics
0
5
10
15
20
30
25
1	 CAGR shown through 2022
2	 Luxury is defined as exports >CHF 500
(20)%
(15)%
(10)%
(5)%
0%
10%
15%
20%
vs 2023
USA
3%
15%
(1)%
7%
(1)%
(2)%
8%
9%
4%
(19)%
(18)%
UK
EU
China
Hong Kong
World
vs 2022
Source: Swiss Watch Federation
5%
(25)%
9%
THE LUXURY WATCH MAR KET HAS A 
STRONG TR ACK RECORD OF GROWTH
MARKET REVIEW
continued
The Group estimates global retail sales of luxury watches were approximately 
£50.8 billion in calendar year 2023 (2022: £44.1 billion). This is based on the 
estimated retail value of Swiss luxury watches (Swiss exports and the Swiss 
market), repairs and services and the contribution from non-Swiss luxury 
watch brands.
Luxury watches have continued to be supported by long-term increases in 
prices, with the average selling price (ASP) of Swiss watch exports (wholesale) 
generating a 23-year CAGR of +5.5% (2023 vs 2000). 
Watches at the luxury end of the market have outperformed lower priced 
segments and represent 94% of the value of global Swiss watch exports in 
calendar year 2023. 
In recent years the US market has been leading in terms of Swiss watch exports 
growth, as can be seen in the graph opposite. The UK market has seen a slight 
decline in the first four months of 2024, but is significantly up on a two-year basis.
RESILIENT LONG-TERM GROWTH IN SWISS WATCH EXPORTS (CALENDAR YEARS)
SWISS WATCH EXPORTS (WRISTWATCHES 
PRICED ABOVE 500 CHF) JANUARY TO MAY 2024
The luxury watch industry is well protected with high barriers to entry 
and a track record of consistent long-term growth, underpinned by 
sustained investment and elevated innovation.
16 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

DISCIPLINED DISTRIBUTION MANAGEMENT 
THROUGH SELECTIVE DISTRIBUTION AGREEMENTS
LOYAL, DIVERSE, MULTI-GENERATIONAL 
CLIENT BASE
Distribution of luxury watches takes place under Selective Distribution Agreements, 
strict legally binding contracts entered into with brands on a point-of-sale basis. 
These are ordinarily limited by geography and ensure retailers maintain strict 
presentation standards. Selective Distribution Agreements enable brands to manage 
the number of points of sale and qualitative criteria on retailer approval. Product 
presentation and client experience are closely monitored by the brand owners.
Globally, the retail market for luxury watches is fragmented, predominantly 
comprised of a large volume of small retailers.
Luxury watches attract a set of shoppers, who can become repeat clients, spanning 
age, income groups and genders. The internet has, over the years, had an increasingly 
positive impact on digital and social media appealing to a younger market.
Our showroom design, location, marketing and the Group’s unique client service 
appeals to a broad demographic audience. 
Market trends have benefitted more recently from price increases and consumer 
trends towards higher price point products.
For the total luxury watch industry, demand 
has increased at a faster rate than 
production, in part reflecting the labour-
intensive nature of watchmaking and its 
dependence on highly skilled watchmakers 
in Switzerland. Long-term growth has been 
underpinned by increased ASP, positive mix 
effects and limited volume increases.
Luxury watch brand owners are made up 
of major independents, large groups and 
smaller independents, as can be seen 
opposite. Our Group provides the largest 
selection of luxury watches covering a wide 
range of prices and consumer preferences, 
including the largest and best-known brands 
alongside smaller independent brands. 
We stock confidently, which provides our 
clients with a greater width and depth of 
availability. The table opposite shows the 
breakdown of the Group’s brand partners.
GLOBAL BRANDS HAVE SUPPLY-DRIVEN GROWTH
Major 
independents
Swatch Group
Richemont
LVMH
Source: Morgan Stanley, Sixth Annual Swiss Watcher (28 February 2024)
The graph below shows estimated 2023 calendar year global retail sales for the major Swiss watch brands.
Independents
17 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

UK
Italy
France
Germany
Benelux
Spain
Nordics
US
60
80
0
20
40
2019
Source: Company estimates
2020
2021
2022
2023
Our key markets
MARKET REVIEW
continued
CONTINUOUS PRODUCT INNOVATION 
AND ADVANCEMENT
GEOGRAPHICAL MARKETS
Luxury watches are characterised by a focus on product innovation and 
advancement and are normally introduced at prestigious watch fairs in 
Switzerland. In the UK and the US, there is a strong preference for sports 
models with the key brands consistently investing to ensure the highest degree 
of technical specifications.
This year we attended Watches and Wonders 2024, the largest watchmaking 
gathering ever to take place in Geneva, where exciting new products were 
launched, accompanied by relevant marketing support. 
Watchmakers are making greater use of strap and dial combinations to increase 
consumer interest.
The luxury watch industry is benefitting from greater flexibility over production and 
reduced product development timeframes due to the advancements in 3D printing.
The Group operates in the UK and US markets, two of the major Swiss watch 
markets. The following chart shows the luxury watch retail sales per capita over 
the last five years.
On a per capita basis, the UK market has outperformed the US market and all 
major European markets since 2000. The UK market has the highest per capita 
retail spend by domestic clients on luxury watches; we believe the differential to 
other markets reflects retail investment, not consumer behaviour, creating an 
opportunity to successfully replicate our model in other geographies and building 
on the success we have delivered in the US to date.
LUXURY WATCH PER CAPITA RETAIL SALES (US$)
18 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS
19 

Source: Swiss Watch Federation 
1	 CAGR shown through 2022.
46%
5%
8%
19%
22%
Watches of Switzerland Group
National groups
Independent jewellers
Luxury department stores
Corporate boutiques2
Source: GFK
2	 Directly operated by the brands.
2000
2005
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2021
2022
2023
2020
CHF 500-3,000
CHF 3,000+
1,400
200
600
400
1,200
1,000
800
0
CHF million
+7.8% (+7.8%1)
CAGR 2000 to 2010
CAGR 2000 to 2023
+5.6%
CAGR 2010 to 2023
+9.6% (+9.8%1)
The UK is the fifth largest market 
globally for Swiss luxury watch 
exports. The Group estimates retail 
sales of luxury watches amounted to 
£3.4 billion in calendar year 2023 
(£2.9 billion in 2022).
The UK market remains a well-
invested multi-channel market and 
highly engaged and sophisticated 
domestic clientele which has typically 
had a preference for the sports luxury 
watch category. 
In the period 2000 to 2023, Swiss 
watch exports to the UK increased by 
a CAGR of 7.8%. 2024 has started 
slower, with UK Swiss watch exports 
-1% year-on-year to April 2024.
The UK market is made up of national 
groups, independent jewellers, luxury 
department stores and boutiques 
directly operated by the brands.
The UK market is led by Rolex, with 
strong market positions of Patek 
Philippe, OMEGA, Cartier, Breitling, 
TAG Heuer and TUDOR.
UK MARKET HIGHLIGHTS
5
CALENDAR YEAR 2023 
RANKING IN GLOBAL 
MARKETS FOR SWISS 
WATCH EXPORTS
£3.4bn
ESTIMATED 2023 LUXURY 
WATCH RETAIL SALES 
(2022: £2.9bn)
THE UK LUXURY WATCH MAR K ET
LUXURY SWISS WATCH EXPORTS TO THE UK (CALENDAR YEARS)
UK LUXURY WATCH MARKET 2023
Watches of Switzerland, Battersea Power Station, London
20 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
MARKET REVIEW
continued

Source: Swiss Watch Federation  
1	 CAGR shown through 2022.
2000
2005
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2021
2022
2023
2020
CHF 500-3,000
CHF 3,000+
3,500
0
700
1,400
2,100
2,800
CHF million
+4.5% (+4.4%1)
CAGR 2000 to 2010
CAGR 2000 to 2023
-0.3%
CAGR 2010 to 2023
+8.4% (+8.4%1)
After a period of underinvestment in 
the market leading up to 2018, the 
US performed strongly and is today 
the largest global market for Swiss 
watch exports, overtaking China in 
2021. The Group estimates retail 
sales of luxury watches reached $9.9 
billion in calendar year 2023 (2022: 
$8.2 billion). 
The US market is led by Rolex with 
strong market positions of Cartier, Patek 
Philippe, Audemars Piguet, OMEGA, 
TUDOR, Breitling, Officine Panerai and 
TAG Heuer. Additionally, there are also 
relatively strong market positions for 
smaller independent brands such as 
MB&F, Bovet and H. Moser & Cie.
US retail distribution is in the process 
of 
consolidation 
towards 
larger 
showroom formats in major shopping 
centres and retail investment from 
the  Watches of Switzerland Group 
and others has increased. The US 
market is predominantly domestic, 
although domestic tourism (e.g. to 
Florida or Las Vegas) is significant. In 
recent years Rolex, Patek Philippe and 
other brands have been rationalising 
distribution, reducing the number of 
agencies to a smaller number of higher 
quality retailers.
US MARKET HIGHLIGHTS
1
CALENDAR YEAR 2023 
RANKING IN GLOBAL 
MARKETS FOR SWISS 
WATCH EXPORTS
$9.9bn
ESTIMATED 2023 LUXURY 
WATCH RETAIL SALES 
(2022: $8.2bn)
THE US LUXURY WATCH MAR K ET
LUXURY SWISS WATCH EXPORTS TO THE US (CALENDAR YEARS)
Watches of Switzerland, Hudson Yards, New York
21 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

0
100%
17%
18%
20%
22%
25%
27%
30%
32%
34%
80%
40%
20%
60%
2020
2021
2022
2023
2024
2025
2026
2027
2019
Brands
Non-branded
CAGR:   Brands 13%   Non-branded 1%
Source: Metals Focus, Refinitive GFMS, ICE Benchmark Administration, World Gold Council
Source: Metals Focus, Refinitive GFMS, ICE Benchmark Administration, World Gold Council
Source: McKinsey, Euromonitor
JEWELLERY MARKET WORLDWIDE – TREND IS INEXORABLY TOWARDS BRANDS
LUXURY JEWELLERY MAR K ET
Our luxury watch business is 
complemented by a strong luxury 
jewellery offering. 
The US and UK markets are among 
the largest globally on a per capita 
basis for luxury jewellery (Source: 
World Gold Council). 
The US is the strongest market in the 
Western world for luxury jewellery 
per capita.
The global luxury jewellery market has 
seen global trends towards the 
branded component of the market, as 
demonstrated in the graph opposite. 
Luxury branded jewellery typically has 
a higher Average Selling Price (ASP) 
and frequency of purchase along with 
higher levels of self-purchase, leading it 
to be less promotional and less cyclical 
than commodity jewellery. We see 
this as a significant area of growth for 
the Group going forward, where we 
can apply our expertise gained in 
luxury watches to the luxury branded 
jewellery sector. 
2015
2016
2017
2018
2019
2021
2022
2023
2020
-10%
-20%
-30%
10%
0%
20%
30%
40%
50%
60%
US
UK
EU
World total
+8.4%
UK CAGR 2015 to 2023
US CAGR 2015 to 2023
+2.0%
JEWELLERY DEMAND: CUMULATIVE YOY% (CALENDAR YEARS)
2018
2019
2020
2021
2022
2023
25
30
0
5
10
15
20
US
UK
EU (exc UK and CIS)
LUXURY JEWELLERY DEMAND PER CAPITA (US$)
22 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
MARKET REVIEW
continued

Tiffany & Co
Cartier
David Yurman
Van Cleef & Arpels
BVLGARI
Roberto Coin
Others
Source: WOSG estimates
The acquisition of Roberto Coin Inc., the exclusive distributor of Roberto Coin 
in North America, on 8 May 2024, further develops the Group’s opportunities 
within the luxury branded jewellery market. Robert Coin is the sixth largest 
luxury jewellery brand (by retail sales) in the US as can be seen in the graph 
(opposite), competing with other top 10 industry leading brands such as Cartier, 
Tiffany, Van Cleef & Arpels, BVLGARI and David Yurman. For more details on 
our Roberto Coin Inc. acquisition please refer to pages 46 to 49. 
US MARKET SHARE AT RETAIL SALES VALUE (2023 CALENDAR YEAR)
ROBERTO COIN INC. IS A MAJOR PLAYER IN THE 
US LUXURY BRANDED JEWELLERY MARKET
23 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

0
120
47
18
65
38
18
56
53
22
75
CAGR
2019-22
Total
+4%
+2%
+10%
~60%
+7%
Pre-owned
CAGR
2022-28
Online 
Share ‘28
55
19
74
81
33
114
80
40
Retail price in the US
2020
2021
2022
2028
estimate
2019
Luxury watches ($bn)
Pre-owned watches ($bn)
Sources: FHS, Altagamma, Euromonitor, expert interview, BCG Analysis, WOSG
1	 Source: BCG Luxury Preowned Watches, 
Your Time Has Come (March 2023)
PR E-OWNED WATCH MAR K ET
We believe the pre-owned market is 
a positive development for the retail 
market. It provides liquidity and value 
preservation for luxury watches. This 
is a growing sector due to the supply 
of certain products being inadequate 
to meet demand in the first hand 
market and for collectors given nearly 
95%1 of watches are no longer in 
production. The pre-owned market 
today has a dependence on product 
sold at prices above retail due to 
unavailability and scarcity.
The market is made up of pre-owned 
(purchase or trade-in watches to sell 
on) and online marketplace players. 
During the year, Rolex launched the 
Rolex Certified Pre-Owned programme 
offering the opportunity to purchase 
from its official authorised retailers pre-
owned watches that are certified as 
authentic and provide a Rolex-backed 
two-year international guarantee. This 
has opened the pre-owned market up 
to a customer who may have previously 
been concerned about purchasing pre-
owned items. We see Rolex Certified 
Pre-Owned as a significant opportunity 
for the Group and at the year-end we 
showcased Rolex Certified Pre-Owned 
in 19 showrooms in the UK and 17 in the 
US, alongside our online offering.
PRE-OWNED GLOBAL MARKET, GROWING STRONGER IN WESTERN MARKETS AND ONLINE
R EPAIRS AND SERVICING
The Group believes repairs and 
servicing complements the first-hand 
market for luxury watches and is 
critical in protecting and prolonging 
the life and value of the products. 
The market is primarily supported by 
traditional multiple and independent 
retailers and brand in-house resources. 
The Group estimates repairs and servicing 
represents approximately 5% of the 
market and is very important in terms of 
providing a luxury client experience.
Repairs and servicing has not kept pace 
with the growth in new watch sales. The 
Group continues to invest in expanding its 
capacity to repair and service timepieces 
in both the UK and US.
Repairs and servicing contribute to the 
circular economy; refer to page 102 to 
105 to learn more.
24 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
MARKET REVIEW
continued
PRE-OWNED AND ONLINE MARKETPLACE KEY PLAYERS
Watchfinder & Co.
Acquired by Richemont in 2018
Bucherer
WatchBox 
Now part of the 1916 Company
Hodinkee
Crown & Caliber 
Acquired by Hodinkee in 2021
Bob’s 
Watches
Analog:Shift
Acquired by the Watches of 
Switzerland Group in 2020
Watches of 
Switzerland Group
Chrono24
eBay
Auction Houses

25 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

OUR BUSINESS MODEL
26 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
HOW THE GROUP CREATES VALUE
DRIVEN BY
OUR PURPOSE 
To WOW our clients while 
caring for our colleagues, our 
communities and our planet.
WHAT WE DO 
We partner with the most 
prestigious luxury watch and 
jewellery brands to provide the 
highest level of client service by 
well-trained, expert colleagues 
in modern, luxurious and 
welcoming showroom 
environments and leading-edge 
online sites. This is all supported 
by our international scale, fully 
integrated technology and 
impactful marketing.
Our key markets are the UK 
and US.
INPUTS
HOW WE CREATE VALUE
BRAND PARTNERSHIPS
Our strong and long-standing relationships 
with the most recognised and prestigious 
luxury watch and jewellery brands. These 
relationships have been forged over many 
years and include new relationships with 
developing brands. 
Please see pages 28 to 33 for more details 
on the prestigious brands we partner with.
COLLEAGUES
The Watches of Switzerland Group is 
committed to building a great place to work 
by giving colleagues every reason to join, grow 
and stay with our Group. We recognise the 
many benefits a diverse and inclusive 
workforce can bring and embrace all talent. 
CLIENTS
We offer the greatest choice of brands 
and products in the world of luxury 
watches and jewellery. We aim to make 
our clients feel welcome through 
unintimidating, inviting, browsable, modern 
and luxurious environments in our 
showrooms and online. 
DESTINATION SHOWROOMS
Our clients purchase our products through 
our retail network of directly operated 
showrooms. These include multi-brand 
showrooms, a presence in travel retail, 
online and a growing portfolio of 
mono-brand boutiques in partnership with 
our brands. 
FINANCIAL INVESTMENT
Watches of Switzerland Group PLC is listed 
on the London Stock Exchange. Through 
focused investment we drive growth, 
generate shareholder value and ensure the 
long-term sustainable future of the Group. 
BRAND PARTNERSHIPS 
We collaborate with our long-standing brand partners to 
elevate and expand their distribution and partner on demand 
forecasting, product launches, showroom projects, online, 
clienteling, marketing events and learning and development 
for our colleagues. 
CLIENT EXPERIENCE
Our showroom colleagues provide expertise and knowledge 
to ensure an exceptional client experience through extensive 
learning and development.
We have developed our industry-leading Xenia 
Client Experience Programme. Refer to page 40 
for further details.
SHOWROOM ENVIRONMENT
Our well-invested showrooms are luxurious, open, 
welcoming, contemporary, spacious, non-intimidating 
and browsable. The design concept is regularly assessed
 in order to ensure we continue to appeal to a broad 
client demographic and drive high levels of productivity 
across our estate. 
MULTI-CHANNEL
Our multi-channel model spans a well-invested showroom 
network, with flagships, regional showrooms, travel retail and 
mono-brand boutiques complemented by market-leading 
ecommerce platforms. The Group has a truly multi-channel 
approach, which includes click and collect, an appointment 
system and the Luxury Watch and Jewellery Virtual Boutique.
MARKETING
We deliver impactful marketing focused on digital 
communications, Client Relationship Management, PR, client 
experiences and co-operative activity with brand partners. 
Our editorial content across watches and jewellery provides 
an authoritative voice within our market. Refer to page 35 for 
further details.
SCALE
High barriers to entry created through national coverage in 
the UK with a portfolio of 158 showrooms in the UK and a 
growing and significant presence in the US with 56 
showrooms (at 28 April 2024).

27 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS
OPERATIONAL EXCELLENCE
Technology: Our fully integrated IT systems are based on a single 
SAP platform powering showroom point of sale, CRM, reporting 
solutions, live inventory availability and operations. This single 
platform enables rapid expansion capabilities in new markets or 
through acquisitions.
Merchandising: Dynamic inventory management optimises stock 
availability, enhances showroom productivity and in the UK, allows 
for nationwide coverage, giving us a key competitive advantage.
Retail operations: We aim to continually drive productivity 
and profitability, with a high level of accountability and 
performance management.
FINANCIAL DISCIPLINE
Financial performance: We run all our showrooms to be profitable, 
leveraging showroom and central overheads through top line growth 
with strict investment criteria on projects or investment opportunities.
Cash generation: The strong, consistent generation of cash is fuelled 
by strict working capital management, with sufficient liquidity to fund 
growth and to provide for potential acquisition opportunities. We 
take a disciplined and data-led approach to return on investment, 
aiming to deliver long-term sustainable earnings growth whilst 
retaining financial capability to invest in our business and to execute 
our strategic priorities. 
COLLEAGUES AND COMMUNITIES 
We develop our colleagues through significant investment in training 
and development. This is supported by promoting an open and 
inclusive environment through listening to our colleagues. 
The Watches of Switzerland Group Foundation which supports a 
number of causes, with an emphasis on helping poor and vulnerable 
people out of poverty. Refer to pages 86 to 91 for further details. 
PLANET AND PRODUCT
We are determined to operate to high levels of environmental 
stewardship, while safeguarding against climate related risk and 
supporting a more circular economy, through our repairs and 
pre-owned businesses.
We are committed to making sure our supply chain operates responsibly 
and that everyone we do business with, respects and protects the lives 
of workers, their communities and the planet.
We have reinforced our commitment to caring for our planet, by 
linking our existing loan facility to the achievement of our near-term 
science-based emission reduction targets and circularity goals.
VALUE CREATED
£1,538m
FY24 REVENUE
19.5%
FY24 RETURN ON 
CAPITAL EMPLOYED1 
£226m
FY24 CASH GENERATED 
FROM OPERATIONS
2,900+
NUMBER OF COLLEAGUES
£7.5m
PAID BY THE GROUP TO THE 
WATCHES OF SWITZERLAND 
GROUP FOUNDATION SINCE 
LAUNCH
158
UK SHOWROOMS 
AT 28 APRIL 2024 56
US SHOWROOMS 
AT 28 APRIL 2024 223
TOTAL SHOWROOMS 
AT 28 APRIL 2024
£135m
FY24 ADJUSTED EBIT1
1	 This is an Alternative Performance Measure. Refer to the Glossary on pages 254 to 257 for 
definition and reconciliation to statutory measures where relevant.

28 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
Our Brand
Partnerships
Our long-standing association with the most 
recognised and prestigious luxury watch and jewellery 
brands is a key point of distinction and a cornerstone 
of our unique client experience.

29 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS
29 

LUXURY WATCHES
We have developed strong, long-standing and collaborative partnership’s with the most 
prestigious luxury watch brands over the years. We constantly strive to represent our brand 
partners in the best possible way to our clients, working together to identify distribution 
opportunities, partner on demand forecasting and product development, and collaborating 
closely on all showroom projects, across our online platform, clienteling initiatives and marketing 
activities. We also collaborate on training our colleagues with our brand partners to ensure we 
have experts across all brands within our business. 
Utilising over 180 years of experience and perpetuating the 
tradition of Genevan watchmaking, Patek Philippe has always been 
at the forefront of the luxury watch industry. 
Founded in 1905 in London by Hans Wilsdorf, Rolex 
watches are crafted from the finest raw materials 
and assembled with scrupulous attention to detail.
30 
OUR BR AND PARTNERSHIPS

Audemars Piguet is the oldest fine watchmaking manufacturer 
still in the hands of its founding families (Audemars and Piguet).
Space, James Bond and the Olympics – when it comes to 
co-associations, OMEGA certainly beats most watch brands in terms 
of cool, but above that is their absolute mastery of technology and 
ability to produce some of the finest movements available today.
Widely regarded as the inventor of the first watch 
designed to be worn on the wrist, Cartier was established 
in Paris in 1847 and is arguably one of the most 
recognisable Maisons in the world.
TAG Heuer creates watches that will take you anywhere – into 
the ocean’s depths, up a mountain, behind the wheel of a car. 
TAG Heuer timepieces are reliable, innovative and versatile. 
Léon Breitling started his eponymous brand in 1884 and it has 
specialised in complicated timepieces and chronographs from the 
beginning, going on to pioneer the wrist-worn chronograph, which 
was hugely popular with pilots. 
Since its founding in 1926, TUDOR has endeavoured to produce 
the best possible watches at the best possible price. This mission, 
bold then as it is now, is inspired by the vision of the brand’s 
founder Hans Wilsdorf. 
31 
OUR BR AND PARTNERSHIPS

32 
OUR BR AND PARTNERSHIPS

LUXURY JEWELLERY
At the Watches of Switzerland Group, our brands Mappin & Webb, Goldsmiths, Mayors and 
Betteridge offer their very own collections of jewellery all steeped in a rich history and heritage, 
making our showrooms and websites the destination for fine luxury jewellery. We are also 
privileged to partner with the best luxury jewellery brands in the world, including Roberto Coin, 
BVLGARI, FOPE, Messika, Jenny Packham and Gucci.
33 
OUR BR AND PARTNERSHIPS

 
1. GROW R EVENUE, PROFIT AND 
R ETUR N ON CAPITAL EMPLOYED
2. ENHANCE STRONG BR AND 
PARTNERSHIPS
WHAT IT MEANS 
To drive revenue growth across our markets of the UK and the US and deliver 
further operational leverage. Generate strong free cash flow conversion to 
support growth leading to enhanced Return on Capital Employed (ROCE). 
Delivered through consistent, sustained capital investment and selective 
acquisitions to support growth.
WHAT IT MEANS
Our strong and long-standing relationships with the most recognised and 
prestigious luxury watch and jewellery brands have remained a point of 
distinction. Many of these relationships have been forged over many years, but 
also include new relationships with some exciting brands. We have also developed 
exclusive partnerships and representations for some of our brand partners.
We work with a long-term view on elevating our brand partners’ equity in the 
markets we serve and operate in full collaboration and transparency across all 
aspects of the product, marketing and distribution mix.
HOW WE PERFORMED IN FY24 
	– Group revenue +2% at constant currency and flat at reported rates vs FY23, 
Adjusted EBIT of £135 million (-18% vs FY23) and ROCE of 19.5% (-840bps vs FY23) 
	– Opened three multi-brand showrooms including the One Vanderbilt, New 
York and the Rolex-anchored American Dream, New Jersey
	– Acquired 15 luxury watch showrooms from Ernest Jones in November 2023
	– 15 showrooms refurbished including the launch of the Mappin & Webb 
contemporary concept in four showrooms
	– 19 new mono-brand boutiques in the UK, US and Europe in partnership with 
TAG Heuer, Breitling and Grand Seiko
	– Rolex Certified Pre-Owned launched in Summer 2023 and is expected to be 
a high growth area for the Group
HOW WE PERFORMED IN FY24 
	– Attended multiple watch and jewellery events, including Watches and Wonders 
Geneva, Geneva Watch Days, Vicenza Jewellery show and JCK/Couture in Las Vegas
	– Formulation of long-term development plans with our strategic brand partners 
	– Commenced acceleration of luxury branded jewellery with new brand partners
	– Investment in client events included hosting of high-end jewellery events in 
London, Manchester and Glasgow in the UK and across several Mayors and 
Betteridge showrooms in the US 
	– Increased our collaboration with brands on all aspects of co-operative 
marketing, including digital communication, events and advertising
	– Working with the brands on significant training programmes for our colleagues
	– Watches of Switzerland hosted the 2023 Grand Prix d’Horlogerie de Genève 
(GPHG) award-winning watches at Soho, New York
	– Started to celebrate the Watches of Switzerland 100 year anniversary (2024) 
with exclusive brand collaborations and special watch releases
	– Three-year partnership with Académie Horlogère des Créateurs Indépendants
OBJECTIVES FOR FY25 
	– Invest in our showroom portfolio with an exciting pipeline including:
	– Flagship Rolex boutique, Old Bond Street London 
	– New Mappin & Webb luxury jewellery boutique, Manchester 
	– New Audemars Piguet Townhouse, Manchester operating as a joint venture
	– Relocation of Watches of Switzerland Plano, Texas and introduction of Rolex 
	– New Mappin & Webb multi-brand in Edinburgh
	– New Watches of Switzerland Ross Park, Pittsburgh
	– Relocation/expansion of Mayors Tampa, Mayors St Johns and Mayors 
Sarasota, Florida
	– Continue to grow pre-owned and Rolex Certified Pre-Owned
	– Expansion of luxury branded jewellery within our portfolio of showrooms and 
online
	– Completed the acquisition of Roberto Coin Inc., the exclusive distributor of 
Roberto Coin in North America in May 2024
OBJECTIVES FOR FY25 
	– Continue to grow our brand partners’ equity, through network elevation and 
excellence in merchandising and retail 
	– Develop strategic joint business plans focused on distribution, product 
launches, training and marketing
	– Execute our luxury branded jewellery strategy
	– Further accelerate our development on pre-owned and Rolex Certified Pre-
Owned
	– Increased collaboration with both local market brand management, and 
relevant global teams 
	– Ensure a high level of transparency and integrity in our business practices
	– Strengthen partnerships with our brands on our ESG agenda
LINK TO KPIs
1   2   3   4   5   6   7   8   9   12
LINK TO KPIs
5   8   9   12
LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
1   2   3   4   6   8   9   10
LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
1   3   5   6   7   8   9  
Read more on pages 134 to 139
Read more on pages 134 to 139
Within the framework of our seven strategic priorities, we made progress during FY24 through elevated levels of 
investment and focus on further developing our client-centric business model. 
DELIVER ING OUR STR ATEGY
OUR STR ATEGY
34 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

3. DELIVER AN EXCEPTIONAL  
CLIENT EXPER IENCE
4. DRIVE CLIENT AWARENESS AND 
BRAND IMAGE THROUGH MULTIMEDIA 
WITH IMPACTFUL MARKETING
WHAT IT MEANS
Our Xenia Client Experience Programme is an opportunity to create a unique 
differentiator to our competition. Everything we do is driven by our client 
experience and our colleagues who are either serving a client or serving 
someone who is. Our three Xenia pillars of Know Me, WOW Me and Remember 
Me enable all colleagues to focus on how we make our clients feel throughout 
every interaction with our brands.
WHAT IT MEANS 
Creative, effective and relevant marketing content targeted towards a broad 
aspirational audience, to support our showrooms and showcase our breadth of 
range and expertise. We adopt a multi-channel marketing approach to maximise 
awareness, invest in performance marketing to drive sales both online and 
offline, and work with brand partners on co-op marketing campaigns, clienteling 
and events.
HOW WE PERFORMED IN FY24 
	– Continued to deliver Xenia across our showrooms and Luxury Watch and 
Jewellery Virtual Boutique and launched our Xenia principles in our Support 
Centres – please refer to page 40 for more details 
	– Our Luxury Watch and Jewellery Virtual Boutique continues to bridge the gap 
between online and showrooms, offering unparalleled client service under a 
truly multi-channel approach. We continued to increase resource this year in 
both the UK and US allowing more clients access and improving turnaround 
time on enquiries 
	– In the UK, we hosted 280 events and entertained nearly 9,000 clients in both 
showrooms and key prestigious locations around the UK with our key brand 
partners across watches and jewellery along with pre-owned events 
	– In the US, we hosted over 220 events and entertained over 4,400 clients 
across showrooms and external venues with our key brand partners including 
launch events for our AMEX Centurion partnership and client event in 
partnership with GPHG
HOW WE PERFORMED IN FY24 
	– Continued focus on performance marketing with market-leading digital 
campaigns across Google, optimised for multi-channel return 
	– Our presence on social media continues to be an important channel to inspire, 
engage and target a new, younger audience: 
	– In the UK total campaign impressions (including search and shopping) were 
over 5.0 billion
	– In the US total campaign impressions (including search and shopping) were 
over 1.0 billion
	– Investment in print media and outdoor advertising with our key brand partners, 
along with bursts of activity to support our Watches of Switzerland Group 
exclusives and new agencies 
	– Investment in local activations, ensuring each new or refurbished showroom 
has a localised support plan to help drive awareness and footfall 
	– Extensive PR activity in the US with activations such as the launch of the 
partnership with AMEX Centurion and the GPHG
OBJECTIVES FOR FY25 
	– Continue to focus on the Xenia client experience across our showrooms and 
embed throughout all our processes and support teams
	– Further expansion and centralisation of processes into the Luxury Watch and 
Jewellery Virtual Boutique in the UK and US 
	– Continue to elevate and widen our client event programme – with focus on 
strong commercial client events
	– Focus on clienteling the Collector with relevant activations and personalised 
relationships
	– Enhanced training programme to deliver exceptional services supported by a 
new global Learning Management System
OBJECTIVES FOR FY25 
	– Continue to drive awareness through a multi-channel strategy with bold, 
impactful content creation 
	– Ongoing investment in performance marketing to drive sales both online and 
offline
	– Focus on pre-owned and the circular economy of selling and buying in pre-
owned watches
	– Implement co-operative plans to support new brand partners in luxury 
jewellery
	– Devise and implement localised marketing plans to support City Destinations 
of WOSG dominance
	– Continue to focus on PR activations in the US to drive brand awareness
	– Full funnel omnichannel approach to drive Watches of Switzerland and Mayors 
brand awareness and convert clients when and where they are best optimised 
LINK TO KPIs
8   9  
LINK TO KPIs
9  
LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
1   2   3   4   5   6   7   8   9   11  
LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
1   3   4   6   8   9  
Read more on pages 134 to 139
Read more on pages 134 to 139
KEY PERFORMANCE INDICATORS
PRINCIPAL RISKS AND UNCERTAINTIES
7
Cash generated from operations
8
Average selling price
9
Number of showrooms
10
Colleague Engagement Survey
11
ESG – Carbon emissions
12
ESG – Circularity
7
Regulatory and compliance
8
Economic and political
9
Brand and reputational damage
10
Financial and treasury
11
Climate change
1
Revenue
2
Operating profit/EBIT
3
Adjusted EBIT
4
Basic EPS
5
Adjusted EPS
6
Return on Capital Employed
1
Business strategy execution and development
2
Key suppliers and supply chain
3
Client experience and market risks
4
Colleague talent and capability
5
Data protection and cyber security
6
Business interruption
35 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

 
5. LEVER AGE BEST-IN-CLASS 
OPER ATIONS
6. EXPAND OUR
MULTI-CHANNEL LEADERSHIP
WHAT IT MEANS 
Merchandising
Dynamic inventory management optimises stock availability, enhances showroom 
productivity and in the UK, allows for nationwide coverage, giving us a key 
competitive advantage.
We have optimised our online business across the US and the UK.
Retail operations
We aim to continually drive productivity and profitability, with a high level of 
accountability and performance management.
IT systems
Our fully integrated IT systems are based on a single SAP platform powering 
showroom point of sale, Client Relationship Management, reporting solutions, 
live inventory availability and operations. This single platform enables rapid 
expansion capabilities in new markets or through acquisitions.
WHAT IT MEANS
Our multi-channel business model is a key competitive advantage and 
underscores our ability to react with speed and agility to a rapidly evolving 
consumer environment whilst offering our clients an exceptional experience. 
We continue to invest in expanding and enhancing our platform, consisting of 
multi-brand showrooms, online, travel retail and mono-brand boutiques.
HOW WE PERFORMED IN FY24 
Merchandising
	– Improved product availability across the majority of our brands and showroom 
productivity 
	– Extended the level of SKUs we have for key brands for our ecommerce 
platform, to ensure we have the full range of products available by brand
	– Reviewed inventory composition and turn to optimise open-to-buy, cost to 
assort and bestsellers and novelties coverage
Retail operations
	– Launched a 12 month look ahead retail calendar into the business to ensure all 
retail activities are balanced and key initiatives launch with a positive impact 
	– Refined all retail procurement policies and processes, streaming workload for 
retail colleagues and reducing costs
	– A dedicated retail support contact team introduced to improve efficiencies in 
showrooms
	– Fully integrated the Ernest Jones acquisition into the Group’s operations
IT systems 
	– Continuing to refresh and expand our in-store technology, ensuring showroom 
teams have the best technology to hand in support of every client transaction
	– Enhancing the Group’s cyber security protection
HOW WE PERFORMED IN FY24 
Multi-brand showrooms 
	– Acquisition of 15 luxury watch showrooms from Ernest Jones
	– Opening three new showrooms, one of which is anchored by Rolex
	– Completed the significant refurbishments/expansions of 14 multi-brand showrooms, 
including the launch of our new Mappin & Webb contemporary concept
Online
	– Continued to leverage our market-leading position in the UK and accelerate 
our market share in the US, through our competitive advantage in digital 
marketing and omnichannel excellence
Mono-brand boutiques 
	– Developed and enhanced the channel, opened 19 new mono-brand boutiques, 
bringing our global network to a total of 99 boutiques (UK: 59, US: 31, Europe: 
9) as at 28 April 2024
Travel retail 
	– Travel retail in the UK continues to improve as traffic continues to recover 
from the pandemic 
	– Opened two mono-brand boutiques for TUDOR and TAG Heuer in 
Gatwick Airport
OBJECTIVES FOR FY25 
	– Optimal brand presentation in our showrooms with stock availability and 
depth and width of assortment, calibration according to business needs and 
space capacity
	– Inventory composition to further improve to ensure faster inventory turn
	– Speed to market and system agility 
	– Continued refurbishment and expansion of showroom network 
	– Opening our first joint venture Audemars Piguet Townhouse in Manchester 
	– Embedding the retail transformation programme
	– Data accuracy and trends reporting to power effective business decisions
	– Continue to enhance our cyber security programme
	– Open new US Support Centre in Fort Lauderdale, Florida
OBJECTIVES FOR FY25 
	– Ongoing investment in elevating and upgrading the existing network as well as 
opening in new, strategic locations such as the flagship Rolex boutique on 
London’s Old Bond Street
	– Growing sector leadership online with a focus on luxury watches, jewellery 
and luxury branded jewellery with continual improvement of user experience
	– Working closely with our brand partners to further develop our multi-channel 
partnerships 
	– Withdraw from our European mono-brand operations to refocus capital on 
the higher-returning territories of the US and UK
LINK TO KPIs
2   3   4   5   6   7   8   9  12
LINK TO KPIs
9  
LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
1   2   3   4   6   7   8  10   11
LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
1   3   4   6   8  10  
Read more on pages 134 to 139
Read more on pages 134 to 139
OUR STR ATEGY
continued
36 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

7. CONTINUE TO ADVANCE 
THE ESG AGENDA
WHAT IT MEANS
We continue to progress towards Environmental, Social and Governance best 
practices, with the aim of future-proofing our business and driving long-term 
value and stakeholder satisfaction.
HOW WE PERFORMED IN FY24 
	– Achieved Real Living Wage employer status
	– Colleague engagement score of 76%
	– Further closure of the UK Gender Pay Gap by 1% to 20%
	– Ranked #10 in the FTSE Women Leaders Review
	– Donated £1,080,000 to UK charities and $175,000 to US charities through 
The Watches of Switzerland Group Foundation
	– As at May 2024, rated ‘1’ by ISS Social Quality Score
	– Improved our CDP score year-on-year from a C to a B
	– Launch of Rolex Certified Pre-Owned which is now offered in 19 showrooms 
in the UK and 17 in the US
	– Increased repairs and pre-owned capacity and doubled our pre-owned 
revenue year-on-year by Q4
	– Launched colleague incentive scheme to reward ‘green’ behaviours 
	– Undertook a review of our approach to procurement and supply chain 
management to strengthen engagement and achieve ESG goals
	– Linked our existing loan facility to the achievement of our near-term science-
based emission reduction targets and circularity goals. Performance against 
ESG KPIs can be found on page 55
OBJECTIVES FOR FY25 
	– Improve colleague engagement year-on-year 
	– Measure diversity and inclusion and deliver progress year on year
	– Progress towards Great Place to Work accreditation
	– Set long-term, science-based targets to reach net-zero GHG emissions by 
2050 and evolve our climate transition planning
	– Centralise our procurement and supply chain management functions to 
strengthen engagement and due diligence
	– Leverage AI to support FY25 ESG reporting and supply chain engagement 
	– Continue to increase the use of renewable energy across our Group 
	– Grow our range of products with positive environmental and social attributes 
	– Support circularity by promoting repairs and pre-owned
LINK TO KPIs
10  11  12
LINK TO PRINCIPAL RISKS AND UNCERTAINTIES
1   2   6   9  10   11  
Read more on pages 134 to 139
SUSTAINABILITY
Our strategy is underpinned by our 
ESG Pillars
PEOPLE
Give our colleagues every reason to join, grow and stay
Attract and retain talent
Build an organisation fit for the future 
Leverage our unique culture
Support our local communities
PRODUCT
Improve our traceability and sourcing standards 
Highlight industry progress 
Support circularity through repairs, servicing and our 
pre-owned business
PLANET
Achieve net-zero carbon by 2050
Help preserve natural resources
Read more on page 72
Read more on page 92
Read more on page 123 
37 
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OUR STR ATEGY IN ACTION
The Rolex Certified Pre-Owned programme vouches for the authenticity of 
previously owned Rolex watches. Each watch is meticulously serviced and 
authenticated by Rolex. Every watch comes with a Rolex Certified Pre-
Owned seal, symbolising its status as certified, and comes with an 
international two-year guarantee.
The Rolex Certified Pre-Owned offering is only available within the authorised 
distribution network for Rolex. This ensures that clients who are interested in 
purchasing a pre-owned Rolex will get the best in client service, advice and 
hospitality during their purchasing journey.
Following the initial launch, Rolex Certified Pre-Owned is now offered in 19 
showrooms in the UK and 17 in the US. Our new flagship Rolex boutique on 
Old Bond Street, London, which opens in FY25, will have a dedicated floor for 
Rolex Certified Pre-Owned. Rolex Certified Pre-Owned is also sold through 
our online websites.
We are excited by our initial trading in Rolex Certified Pre-Owned, which has 
surpassed our expectations. It is clear that this offering is bringing in a new client 
to pre-owned, one who appreciates the certainty around the authenticity that 
the Rolex Certified Pre-Owned seal brings. As we move into FY25, the offering 
will be further enhanced through a dedicated shop-in-shop design and a 
refreshed marketing campaign. 
We expect Rolex Certified Pre-Owned to be an important growth driver for 
the Group.
Rolex Certified Pre-Owned is another example of the Group’s focus on 
supporting the circular economy. For more information on other initiatives, 
please refer to pages 102 to 104.
ROLEX CERTIFIED PR E-OWNED PROGR AMME 
 Rolex launched its Certified Pre-Owned programme in 2022 and we were 
pleased to commence this offering to our clients in July 2023 in the US and 
September 2023 in the UK. 
LINK TO STRATEGY
 
 
 
 
“Our Rolex Certified Pre-Owned programme 
has proven itself a success with positive results 
in short order. With continual growth since 
launch, our showrooms are leading the way 
with sales, offering our clients an unmatched 
assortment and top-tier experiences. Demand 
continues to build, and we are delighted 
to be partnered with Rolex in the further 
development of this programme.”
JAMES LAMDIN
US VICE PRESIDENT VINTAGE & PRE-OWNED TIMEPIECES 
38 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

39 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

OUR STR ATEGY IN ACTION
continued
Xenia is our elevated Client Experience Programme, which has been 
embedded throughout the Watches of Switzerland Group. It is at the heart 
of everything we do but is especially important when it comes to providing 
exceptional experiences for our clients – both external and internal.
Our Xenia initiative is based on three pillars: Know Me; WOW Me; Remember 
Me and provides the universal standard for all our retail and support services. 
Xenia is based on the power of WOW and is how we can build an advantage 
over our competitors. The opportunity to WOW starts before the client steps 
through the door of one of our showrooms and our retail teams strive to go 
above and beyond to deliver an exceptional client experience. 
This year we have maintained our focus on embedding the fundamental pillars 
of Xenia across the entire Group and the continued investment in training and 
leadership has aided in maintaining our Xenia standards. In addition, we have 
regularly assessed our client experience and satisfaction across multiple touch 
points in the UK and the US in line with Xenia principles. 
In the UK, our Voice of the Client survey provides us with valuable real-life 
feedback about clients’ experiences. 91% of our surveyed clients rate their 
interactions with our showroom colleagues as either 9 or 10 out of 10 in their 
feedback. 7 out of 10 surveyed clients felt their visits went above and beyond 
their expectations, which is an essential pillar of our client experience ethos. 
We further measure our client experience success through emotional drivers 
where we achieved an outstanding over 91% connection with our clients in 
emotional forces ‘Status’, ‘Certainty’ and ‘Fair Treatment’. Our UK Net Promoter 
Score (NPS)® also remains consistently world class at over 82%. 
We carry out multiple mystery shop programmes to measure the consistency 
in delivering on our Xenia client experience principles and brand standards for 
luxury service. Results from these programmes show that on over 93% of 
occasions, our clients are made to feel at ease before the consultation had 
commenced. Clients are engaged with the showroom teams demonstrating 
expertise, confidence, and passion in over 90% of occasions. Also, an exceptional 
first impression was made for 8 out of 10 clients during their initial visits, with a 
conscious effort to build a personal rapport made by our colleagues and felt by 
our clients on 77% of occasions. 
Our mystery shopping success in the UK has been mirrored in the US with 8 out 
of 10 clients feeling a rapport was built with the colleague during their visit and 
98% of clients made to feel at ease before the consultation commenced. 
We actively promote reviews through Trustpilot for online clients. In the UK our 
Trustpilot scores average 4.7 out of 5.0, and our organically generated Google reviews 
have achieved an average rating of 4.5 out of 5.0 across all our UK fascia brands. 
In the US, we actively track Google reviews using Podium software in our 
boutiques, where we have achieved an excellent 4.9 out of 5.0 rating, and our 
US Trustpilot scores average 4.7 out of 5.0. 
The success of these measures is at the core of the delivery of our Client 
Experience Programme as we continue to evolve in line with our clients’ changing 
needs. Our clients remain at the centre of everything we do. 
XENIA 
Following the successful launch of our Xenia Client Experience Programme in 
October 2021, the focus in FY24 has been to continue to deliver Xenia in our 
showrooms and to launch the concept in our Support Centres.
LINK TO STRATEGY
 
“I recently had the pleasure of visiting Mappin & Webb and 
my experience was nothing short of exceptional. The team 
are truly outstanding. They are not only knowledgeable about 
their products but also attentive and friendly. The team went 
above and beyond to ensure that I found the perfect piece that 
matched both my style and preference.”
TAKEN FROM THE VOICE OF THE CLIENT SURVEY 
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of 
Bain &Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter 
SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.
40 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

41 
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41 

Mark Appleby LVO, Crown Jeweller
OUR STR ATEGY IN ACTION
continued
From the solemn dignity of Her Majesty Queen Elizabeth II’s state funeral 
to the majestic splendour of the Coronation of King Charles III, the 
Crown  Jeweller played a pivotal role in preserving and enhancing 
the grandeur of these historic occasions. As we reflect upon the past year, 
we are reminded of the timeless craftsmanship, meticulous attention to 
detail, and unwavering dedication that the Crown Jeweller brings to each 
ceremonial setting. 
The Crown Jeweller, Mark Appleby LVO, is an integral part of our business as the 
Head of Jewellery Services for Mappin & Webb and oversees all the craftsmanship 
that is produced in our jewellery workshop and studios. Mappin & Webb has 
been Warrant Holders to all the United Kingdom’s sovereigns since 1897, having 
served five monarchs over a continuous period of 125 years. Today we continue 
as Jewellers, Goldsmiths, and Silversmiths to His Royal Highness King Charles III.
Mark Appleby was appointed to the position of Crown Jeweller in 2017, having 
also held the position of Personal Jeweller to the sovereign since 2012. This 
further cemented the Company’s long-standing royal connection, being the 10th 
person ever to be awarded this incredible honour. The Crown Jeweller is the 
custodian of the Crown Jewels which are held in the Tower of London. Mark’s 
responsibilities are cleaning the jewels once a year for the viewing public and 
attending the Royal Maundy service (most recently at Worcester) ensuring the 
17th century Maundy plates that bear the alms are transported safely and look 
their best. The presence of the Crown Jeweller is required at the annual State 
Opening of Parliament, being responsible for the monarch’s Instruments of 
State; the Imperial State Crown, two heavy ornamental masses and the English 
Sword of State. The Crown Jeweller is also responsible for ensuring the Royal lily 
font and Royal christening Ewer are in place at the chapel for Royal christenings, 
as these are part of the Crown Jewels.
The last year has been unprecedented for the first time in 70 years, due to the 
end of the magnificent reign of Her Majesty Queen Elizabeth II and the role of 
the Crown Jeweller was called upon to play an important role in the committal 
service. In his role as Crown Jeweller, Mark was responsible for the placement 
and subsequent removal of the Imperial State Crown, the Sovereign’s Sceptre 
and Orb from the late Queen’s coffin before the internment at Windsor Castle 
in September 2022. 
Subsequently, the Crown Jeweller then played an important role during the 
preparation for and at the Coronation by ensuring that the regalia, including the 
Crowns, Sceptre, and many other ceremonial items, were in pristine condition 
and ready for the ceremony. One of Mark’s responsibilities during this time was 
to modify the St Edward’s Crown (the crowning crown), the Imperial State 
Crown and make major modifications to the Queen Mary Crown, which was 
worn by Her Majesty, Queen Camilla. The attention to detail and craftsmanship 
in the work Mark does in his role as the Crown Jeweller is essential in upholding 
the traditions and rituals of the Coronation, which made it a seamless and 
majestic occasion.
Over 20 million people in the UK alone watched as King Charles III was crowned 
and it was the most watched broadcast of the year. This does not account for 
the millions also watching these historic events around the world.
THE JEWEL IN OUR CROWN 
The past year has been a momentous one, marked by significant events 
that have underscored the invaluable role of the Crown Jeweller in our 
nation’s traditions and ceremonies. 
LINK TO STRATEGY
 
 
 
The role of the Crown Jeweller is an honour bestowed to so few and yet as 
recognition of his work and dedication, Mark Appleby, Crown Jeweller was 
honoured by King Charles III in his 2024 New Year honours list, appointing him 
to the Royal Victorian Order by awarding him an LVO.
Whilst we proudly display the Royal Warrants awarded to the business in our 
Mappin & Webb showrooms, additionally, the expertise that we have in-house 
within our jewellery workshop is unprecedented. Working alongside Mark 
Appleby LVO is the former Crown Jeweller, Martin Swift. The two work 
together, under one roof, with a dedicated team around them. Mappin & Webb 
clients are presented with collections not only overseen by the Crown Jeweller 
but actual one-off pieces that are handcrafted in the jewellery workshop which 
adds regal prestige to the luxury of each piece.
42 
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STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS
43 

OUR STR ATEGY IN ACTION
continued
By the early 1930s, our first showroom opened in Ludgate Hill, London, 
under the name G&M Lane & Co. The business thrived in this location and 
continued to supply some of the finest timepieces to prestigious clients until 
a devastating World War II attack on London.
Maurice Lane set up once again and secured the premises of another showroom 
in the same location. By the 1940s, the business had survived the war by dealing 
mostly in precision engineering components that contributed to the war effort. 
By the end of the war, business was thriving again and G&M Lane & Co. started 
trading as Watches of Switzerland. By the mid-1950s, seven showrooms were 
operating. These were Bond Street, Regent Street, Piccadilly, Edinburgh, 
Manchester, Birmingham and Cardiff and we continue to operate from several 
of these locations today.
During the 1970s, Watches of Switzerland opened single-brand boutiques for Patek 
Philippe, Piaget and in 1978, opened our first Rolex boutique on Old Bond Street.
Watches of Switzerland continued to grow and in 2014, we celebrated our 90th 
anniversary with the opening of a new London-based flagship showroom at 155 
Regent Street, the largest luxury watch showroom in Europe, spanning across 
three floors. The opening of the new Regent Street showroom was celebrated 
with a full 360 marketing campaign including out-of-home advertising and print 
across several key titles around London as well as a number of events with key 
clients, influencers and celebrities.
In October 2015, we relocated our Oxford Street showroom in order to create 
a significant presence in London’s key affluential areas. In 2016, we completed 
this strategy by relocating our Knightsbridge showroom to Brompton Road, and 
so our ‘Golden Triangle’ as it is fondly referred to, was complete.
In 2017, Watches of Switzerland ventured overseas with the opening of a 
showroom in the Wynn Resort, Las Vegas and in 2018 opened a flagship 
showroom in Greene Street, Soho, New York. This was followed by openings of 
Watches of Switzerland showrooms in Hudson Yards, New York and The Encore 
WATCHES OF SWITZERLAND CENTENARY 
One hundred years ago, Maurice Lane set up the first iteration of the Watches of 
Switzerland business and began selling fine Swiss watches via mail order, making 2024 a 
special year for the Group as we proudly celebrate our centenary year. 
LINK TO STRATEGY
 
 
 
Boston Harbor, Massachusetts. In 2021 we acquired new Watches of Switzerland 
showrooms in the Mall of America, Minneapolis, Minnesota, from Ben Bridge 
Jewellers and in Legacy West, Plano, Texas from Timeless Luxury Watches. In 
addition, in 2022, we opened showrooms in Kenwood, Cincinnati, Ohio and 
acquired a Bernie Robbins showroom in Marlton, New Jersey and converted it to 
Watches of Switzerland.
In the last few years, we are proud to have opened new Watches of Switzerland 
showrooms in key locations such as American Dream, New Jersey, One Vanderbilt, 
New York and Gatwick Airport, Broadgate and Battersea Power Station, London. 
To celebrate 100 years of experience, dedication and partnerships, working 
alongside key partner brands, we decided to commemorate not only our 100 
years, but 100 years of horology with a new marketing campaign and ten 
exclusive collaborations.
To kick off this exciting year, we have worked with Cartier on an exclusive Tank 
Louis which was launched to key clients in February 2024. This timepiece 
features a sophisticated and elevated design to appeal to everyone, with a 
brushed gold dial offering a subtle radiant effect. The elegant dark-navy alligator 
strap offers a timelessly elegant pairing whilst drawing attention to the deep blue 
of the sapphire cabochon in the crown and its blued-steel hands.
In March 2024 we launched our overarching centenary campaign featuring some 
iconic key and core pieces that have been solidified as some of the most noted 
over the last century, with creative drawing inspiration from 1920s inspired Art 
Deco. Each new exclusive piece has its own creative treatment echoing the era 
it was first introduced and layered into the main campaign. This rolls out as a full 
funnel marketing campaign across both traditional and digital touchpoints and 
includes performance marketing, paid social, CRM, in-showroom activations, 
1-2-1 appointments to view these pieces, as well as the exclusives and so much 
more. A truly memorable year for us indeed!
44 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Top: Watches of Switzerland Group Limited Edition Girard-Perregaux Laureato
Bottom: Watches of Switzerland Group Limited Edition BVLGARI Serpenti Seduttori
45 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

OUR STR ATEGY IN ACTION
continued
On 8 May 2024, we announced that the Group had acquired the exclusive 
distribution rights for the Roberto Coin brand in North American markets, 
the USA, Canada, Central America and the Caribbean, through the 
acquisition of Roberto Coin’s US associated company, Roberto Coin Inc., for 
a total consideration of $130 million.
The acquisition of Roberto Coin Inc. builds on the Group’s proven capabilities in 
showcasing luxury brands and represents a significant milestone in our stated 
strategy to accelerate growth in the luxury branded jewellery category in the 
US, the world’s largest and fastest growing luxury jewellery market. The 
transaction marks a step change in Roberto Coin’s retail and distribution strategy, 
underpinned by our retail and digital expertise and portfolio of 56 showrooms 
across the US. 
ROBERTO COIN ACQUISITION 
On 8 May 2024 the Group acquired Roberto Coin Inc., an associated company of Roberto Coin 
S.p.A., which has exclusive distribution rights for the Roberto Coin brand in North America, 
Canada, Central America and the Caribbean for a total consideration of $130 million1.
LINK TO STRATEGY
 
 
 
 
ROBERTO COIN HIGHLIGHTS
	– Roberto Coin S.p.A. was founded in 1996 and is headquartered in 
Vicenza, Italy, the home of Italian jewellery 
	– The globally renowned brand is admired for its unique designs, 
high-quality craftsmanship, and attention to detail. Each handcrafted 
piece features a hidden ruby, showcasing the brand’s commitment 
to excellence
	– The US precious jewellery market is by far the world’s largest jewellery 
market, and the Roberto Coin brand has developed a strong position in 
it, competing successfully with other top 10 industry leading brands such 
as Cartier, Tiffany, Van Cleef & Arpels, BVLGARI and David Yurman 
	– Roberto Coin Inc. has exclusive perpetual rights to import and 
distribute Roberto Coin jewellery throughout the US, Canada, Central 
America and the Caribbean
	– Roberto Coin Inc. sells to major department stores, jewellery groups, 
and independent jewellers in more than 400 points of sale
	– Roberto Coin Inc. achieved sales of approximately $139 million in 2023
	– Roberto Coin Inc. continues to operate as an independent, standalone 
company within the Watches of Switzerland Group 
	– The Coin family have retained a seat on the Roberto Coin Inc. board of 
directors and Peter Webster remains as President of Roberto Coin Inc., 
supported by the exceptional experienced and dedicated team he has 
built over the past 30 years
	– The acquisition builds on our successful partnership with Roberto Coin, 
which spans over a decade; Roberto Coin is currently available in 16 
Group showrooms in the US 
1 	 $10 million is deferred and contingent on the future profitability of the business, subject to working capital adjustments.
46 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

STRATEGIC RATIONALE FOR THE ACQUISITION OF ROBERTO COIN INC
Luxury branded jewellery is a core pillar of the Group’s growth strategy; 
the trend within the global luxury jewellery market is towards branded 
jewellery which made up 27% of the market in 2024, up from 17% in 2019.
The acquisition builds on the Group’s proven capabilities in showcasing 
luxury brands across both watches and jewellery and will significantly 
enhance our strategic positioning in the luxury branded jewellery category 
in the US, the world’s largest luxury jewellery market on a per capita basis.
The Group will leverage its operational and retailing expertise to drive 
incremental growth in the Roberto Coin Inc. business, both across Robert 
Coin Inc.’s wholesale distribution and well as Direct To Consumer (DTC) 
in the Group’s retail boutiques and online: 
Expansion opportunities in wholesale 
	– Grow the wholesale business under the leadership of Peter Webster 
	– Expand the wholesale network with independent retailers 
	– Develop joint business plans with wholesale partners 
	– Grow the export market outside of the US 
DTC through the Group’s showroom portfolio and online 
	– Vertical margin gains through securing product direct from Roberto 
Coin S.p.A. 
	– Increasing the number of points of sale within the showroom portfolio 
	– Using the Group’s CRM and clienteling capabilities to drive sales 
	– Growing the high-end Roberto Coin Collection 
Opportunities for both DTC and wholesale 
	– Elevating the showroom presentation of the brand through the 
development of market-leading shop-in-shop display formats 
	– Opening mono-brand boutiques and franchise stores 
	– Investing in brand marketing, including digital, to drive brand awareness 
	– Developing the online proposition
Brian Duffy, Chief Executive Officer of the Watches of Switzerland 
Group, commented on the day of the acquisition:
“We have partnered with Roberto Coin for over a decade in the US, retailing its 
elegant jewellery in a number of our Mayors’ showrooms. It is a hugely popular, 
growing brand, occupying a strong position in the market, underpinned by 
product quality, design creativity and imagination. 
We believe there is significant opportunity to leverage our proven retail 
expertise in luxury branded jewellery. The luxury branded jewellery category 
has consistently outperformed the wider jewellery sector, and we see further 
strategic and operational opportunities for the business within the broader 
Group. We are committed to our new wholesale partners and excited to work 
with them and help them grow with Roberto Coin. 
Today’s strategically and financially attractive acquisition is indicative of our 
ambition and the momentum we are building in this exciting category. It will 
allow us to take one of the fastest growing jewellery brands in the US and use 
our retail and operational expertise to accelerate growth and further elevate the 
Roberto Coin proposition in North and Central America. 
It has been a great pleasure getting to know Roberto and Peter over the last 18 
months while we have been discussing this exciting opportunity. We are 
enormously appreciative of the trust Roberto, his family and Peter Webster 
have placed in us for this important next stage of the brand’s development. We 
are delighted to welcome Roberto Coin Inc. colleagues into the Group and look 
forward to working closely with Roberto and Peter.” 
In addition, Roberto Coin, Founder and CEO of Roberto Coin, 
commented on the day:
“Today’s announcement marks a significant step change in the development of 
Roberto Coin Inc. Roberto Coin is synonymous with design creativity, diversity, 
innovation and imagination. We are delighted to have partnered with the 
Watches of Switzerland Group, who have a real understanding and appreciation 
of our unique, world-class brand and products, and can accelerate our retail 
strategy in North and Central America. We look forward to benefitting from 
their wealth of luxury retail and digital experience to unleash the growth 
potential of the Roberto Coin brand across our chosen markets.” 
47 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

ABOUT THE ROBERTO COIN BRAND 
Roberto Coin is a brand of fine jewellery whose operational and production 
headquarters are located in the heart of Vicenza, otherwise known as the City of 
Gold because of the proliferation of goldsmiths. Roberto Coin jewellery champions 
the traditional values of Italian artisanship, with Coin’s immense creativity and his 
love of fashion and the arts being channelled through every piece. 
The brand has become famous throughout the world for its collections’ design 
and technological innovation, which pay homage to, and revolutionise ancient 
Italian manufacturing techniques, as well as for its particular “art of creating 
new authenticity”. 
Roberto Coin, the brand’s founder, designer and eclectic businessman, defines 
his desire to make collections that are always distinct and to guarantee that each 
piece of jewellery is perceived as unique. Far from standardised, the brand avoids 
aesthetic traits that would make it easily recognisable. 
Roberto Coin prefers that the details of artisanship tell the story of his mission 
to create beauty – mixing the past with the present and the codes of elegance 
with the forms of art and architecture that inspire him, particularly as he’s 
walking through the alleyways of Venice, the city where he was born. 
Another fundamental element that ties the collections together and has made 
the brand an icon of refinement throughout the world, is a small signature ruby 
found inside every piece. It’s positioned so that it’s in contact with the wearer’s 
skin, respecting the ancient legend that rubies could confer a long and happy life. 
This precious signature has always been the message that the brand dedicates to 
each of its clients. Loved by movie and fashion stars, Roberto Coin’s jewellery 
takes centre stage on international red carpets and countless editorial pages. In 
part, this is a result of the brand’s tireless ethical commitment, a beacon that has 
illuminated Roberto Coin since its foundation; a commitment that includes the 
activities of the Kimberley Process, World Diamond Council, Dodd Frank Act, 
Responsible Jewellery Council, CIBJO and carbon offsetting.
Today Roberto Coin is universally recognised as a pioneering talent in conceiving 
new trends and as a man capable of balancing creativity and commerce in the 
name of a success that is as brilliant as it is responsible. 
Roberto’s creations have conquered more than 60 countries around the world, 
the United States being the largest market, where the brand is a leader in the 
jewellery industry along with the most important brands.
OUR STR ATEGY IN ACTION
continued
48 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

ABOUT MR ROBERTO COIN
After a first successful career in the world of hospitality in Great Britain, at the 
age of 32, Roberto Coin decides to return to his home country, Italy and turn a 
new page in his life. Driven by his natural passion for style and exclusivity, he 
approaches the jewellery world accompanied by a great will to learn and to 
dialogue with the main international entrepreneurs and the Italian artisanal 
maestros who teach him all the secrets of the industry.
In 1996, the crucial decision: creating his own jewellery brand. At this point 
Roberto Coin’s vision and creativity manifest themselves freely creating 
collections that are as exclusive and multifaceted as the women who wear them. 
In a very short time the brand becomes recognised and esteemed worldwide.
Since the beginning, Roberto Coin has signed each one of his creations with a 
small ruby set inside; a secret message of good wishes dedicated to his clients 
that over the years has conferred him the nickname of ‘The Collector of Rubies’.
Beyond the grand success of his creations, in 2009 and in 2013 Roberto Coin 
was invested by the Italian Republic with the titles of Grand Officer and 
Commander Order of Merit. He is also a member of the board of directors of 
the World Diamond Council, the organisation that collaborated with UN to 
create the Kimberly Process.
In the last 20 years he has been awarded with many different prizes, relating 
to  the beauty of his collections and also to his direct efforts in corporate 
social responsibility.
Today Roberto Coin lives between Vicenza and Venice and continues his travels 
around the world where he takes inspiration for five new collections every year.
THE MAGICAL RUBY SIGNATURE
The idea of the ruby as a symbolic signature comes from an ancient time and the 
pages of antique books. A passion for history and mythology led Roberto Coin 
to discover three very special stories. Three tales that mixed reality and 
imagination, as is the nature of every true legend, which led him to a fundamental 
choice for his future. 
The first legend belongs to the world of ancient Egypt. The pharaohs believed 
that the ruby was a sort of talisman capable of, if kept in contact with the skin, 
guaranteeing love, joy and everlasting health.
The second legend narrates the tale of Burmese warriors who wore the ruby 
for protection on the battlefield. And lastly, the third legend comes from an old 
Hindu myth in which rubies were considered to be the precious fruits of the 
sacred Kalpa tree – the tree of hopes and desires. 
Roberto Coin found a passionate, meaningful symbol in the ruby and decided to 
identify the soul and the mission of his creative world with this little precious stone.
In 1996, the launch of the Appassionata collection marked not only the beginning 
of the brand’s history, but also the first time that the magical signature, a small 
ruby with an immense story, was set in the inside of every piece of the collection. 
The now famous hidden ruby conveys a message of goodwill from Roberto Coin, 
combining the ardour of courage, the passion of love and the vitality of hope.
49 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

New Repairs and Service Centre, Leicester, opened in FY24
OUR STR ATEGY IN ACTION
continued
The Group estimates repairs and servicing represents approximately 5% of 
the market, which is primarily supported by traditional multiple and 
independent retailers and brand in-house resources.
Our in-house expertise differentiates us from competitors and positions us as a 
trusted authority, allowing us to provide clients with a convenient and reliable 
service, maintain greater control over the quality of repairs and keep more 
watches and jewellery at their highest use and value for as long as possible.
In FY24, our investment included the addition of a 6,000 sq. ft state-of-the-art 
Repairs and Servicing Centre in Leicester, allowing our UK teams to accommodate 
a further 14,000 repairs over the next three years, while providing repairs and 
servicing support for strategic brand partners. This important addition to the 
existing Manchester service centre and nine showroom-based watch workshops, 
gives us the largest luxury watch services provision of any retailer in the UK.
We also relocated our Newcastle watch workshop to facilitate another six 
repairs and servicing specialists. Phase one of a new client facing repairs system 
was rolled out across all UK showrooms, with phase two being developed which 
will allow clients to track their repairs
In the US, our Repairs and Servicing Group (RSG) comprises two strategically 
located service centres to support the full repairs and servicing needs of our Mayors, 
Watches of Switzerland, Betteridge, mono-brands and Analog:Shift businesses. In 
FY24, we grew our RSG capacity by almost 2,700 sq. ft to accommodate a further 
28 watch makers and technicians, and meet demand, with repairs increasing 85% 
from FY22 to FY24. 
See page 103 for more information on how we are growing our team of highly 
skilled and accredited watchmakers, accelerating repair and servicing turnaround 
times and supporting the growth of Rolex Certified Pre-Owned. 
REPAIRS AND SERVICING 
We continue to invest in repairs and servicing, which is critical to the success of 
our pre-owned businesses and achieving our circularity goals, while contributing 
to client loyalty and repeat business. 
LINK TO STRATEGY
 
 
 
 
50 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

51 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

HOW THE GROUP 
MEASURES PER FOR MANCE
Key Performance Indicators (KPIs) are designed to measure the development, performance and position of the business. 
Certain KPIs are Alternative Performance Measures (APMs). The Directors use these measures as they provide additional 
useful information and analyses on the underlying trends, performance and position of the Group. The APMs are not 
defined by IFRS and therefore may not be directly comparable with other companies’ APMs. These measures are not 
intended to be a substitute for, or superior to, IFRS measures. 
KEY PERFORMANCE INDICATORS
REVENUE
OPERATING PROFIT/EBIT
ADJUSTED EBIT
DEFINITION AND PURPOSE
Revenue is stated exclusive of sales taxes and is 
measured in accordance with IFRS 15 ‘Revenue 
from contracts with customers’. 
Growing revenue is a key pillar of our business 
strategy. 
DEFINITION AND PURPOSE
Statutory measure under IFRS representing 
Profit/Earnings Before Interest and Taxation. 
Growing profit is a key pillar of our business strategy. 
DEFINITION AND PURPOSE 
Operating profit before exceptional items and IFRS 16 
impact. This is a measure of profitability that excludes 
one-off exceptional items and IFRS 16 adjustments to 
allow for comparability between years.
This measure is defined as segment profit under 
IFRS 8 ‘Operating segments’ and is reconciled to 
Profit Before Taxation on an IFRS basis in note 2 
to the Financial Statements. 
Growing profit is a key pillar of our business strategy. 
This measure was linked to the Executive 
performance target for the FY24 annual bonus. 
Further detail can be found in the Remuneration 
Committee Report on page 176.
PERFORMANCE (£ MILLION)
1,542.8
1,537.9
1,238.0
 905.1
FY23
FY24
FY22
FY21
Group revenue is in line with the prior year and 
market guidance provided in January 2024.
Further details on the revenue performance in 
the year can be found in the Financial Review on 
pages 56 to 61.
PERFORMANCE (£ MILLION)
 142.1
 81.9
 178.6
120.0
FY23
FY24
FY22
FY21
Operating profit reduced by 33% in the year, 
behind revenue growth. The reported number is 
after the impact of £33.2 million of exceptional 
costs (see note 4 in the Consolidated Financial 
Statements for details).
Further details on profit performance in the year 
can be found in the Financial Review on pages 56 
to 61. 
PERFORMANCE (£ MILLION)
 130.3
 77.6
 165.1
134.7
FY23
FY24
FY22
FY21
Adjusted EBIT reduced by 18% on the prior year, 
behind revenue growth driven by higher costs. 
This is in line with market guidance provided in 
January 2024.
Further details on profit performance in the year 
can be found in the Financial Review on pages 56 
to 61. 
LINK TO STRATEGY
 
 
LINK TO STRATEGY
 
 
 
LINK TO STRATEGY
 
 
 
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2   3   4   8   9  
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2   3   4    8   9  10
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2   3   4   8   9  
FINANCIAL PERFORMANCE 
52 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

PRINCIPAL RISKS AND UNCERTAINTIES
7
Regulatory and compliance
8
Economic and political
9
Brand and reputational damage
10
Financial and treasury
11
Climate change
1
Business strategy execution and development
2
Key suppliers and supply chain
3
Client experience and market risks
4
Colleague talent and capability
5
Data protection and cyber security
6
Business interruption
STR ATEGIC PRIORITIES
Grow revenue, profit and 
Return on Capital Employed
Enhance strong brand partnerships
Deliver an exceptional client service
Drive client awareness and brand image
Leverage best-in-class operations
Expand multi-channel leadership
Continue to advance the ESG agenda
BASIC EPS 
ADJUSTED EPS 
RETURN ON  
CAPITAL EMPLOYED
DEFINITION AND PURPOSE
Basic EPS is a statutory measure defined by IAS 33 
‘Earnings Per Share’. EPS is a direct measure of 
profitability per share held in the Group. 
Growing Basic EPS is a key pillar of our business 
strategy. 
DEFINITION AND PURPOSE
Basic Earnings Per Share adjusted for exceptional 
items as disclosed in note 4 to the Financial 
Statements. This measure is reconciled to statutory 
measures in note 9 to the Financial Statements. 
This is a measure of profit per share held in the 
Group, excluding exceptional items and IFRS 16 
adjustments. This presents the Group’s underlying 
performance without distortion from one-off or 
non-trading events to provide comparability 
between years. 
Growing Adjusted EPS is a key pillar of our business 
strategy. This measure is linked to the Executive 
performance target for the LTIP incentives. 
Further detail can be found in the Remuneration 
Committee Report on page 176.
DEFINITION AND PURPOSE
Return on Capital Employed (ROCE) is defined 
as Adjusted EBIT divided by average capital 
employed. Average capital employed is total 
assets less current liabilities on a pre-IFRS 16 
basis. The calculation for ROCE is included in the 
Glossary on page 256. 
ROCE demonstrates the efficiency with which 
the Group utilises capital, and is a key pillar of 
our business strategy.
This measure is linked to the Executive 
performance target for the LTIP incentives. 
Further detail can be found in the Remuneration 
Committee Report on page 176.
PERFORMANCE (p)
 42.2
51.2
25.0
 21.1
FY23
FY24
FY22
FY21
Basic EPS has reduced from 51.2p to 25.0p in 
the  year, reflecting the decreased profitability 
in the year.
For further detail please refer to note 9 in the 
Consolidated Financial Statements on page 228. 
PERFORMANCE (p)
 41.8
52.7
38.0
 23.8
FY23
FY24
FY22
FY21
FY24 Adjusted EPS reduced by 28% relative 
to  the prior year, reflecting the decrease in 
profitability during the year. 
For further detail please refer to note 9 in the 
Consolidated Financial Statements on page 228. 
PERFORMANCE (%)
 27.4
27.9
19.5
 19.7
FY23
FY24
FY22
FY21
ROCE has reduced by 840bps to 19.5% in the 
year. The decrease largely reflects the decrease 
in Adjusted EBIT.
Further details on the performance in the year 
can be found in the Financial Review on pages 56 
to 61.
LINK TO STRATEGY
 
 
 
LINK TO STRATEGY
 
 
 
 
LINK TO STRATEGY
 
 
 
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2   3   4    8   9  10
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2   3   4    8   9  10
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2  8  10
53 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

NUMBER OF SHOWROOMS
DEFINITION AND PURPOSE
Number of showrooms at the end of the 
financial year. This metric demonstrates the 
Group’s size and scale. 
NUMBER OF SHOWROOMS
 131
146
167
 124
 40
 47
 56
 30
 171
193
223
Total
 154
UK and 
Europe
US
 FY24    FY23    FY22    FY21
In the UK and Europe, the Group opened 12 
showrooms, acquired 15 and closed six. In the 
US, the Group opened ten showrooms and 
closed one showroom.
Our 223 showrooms includes 99 dedicated 
mono-brand boutiques. 
LINK TO STRATEGY
 
 
 
 
 
 
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2   4   11
CASH GENERATED 
FROM OPERATIONS
AVERAGE SELLING PRICE 
DEFINITION AND PURPOSE
Cash generated from operations is defined 
under IAS 7 ‘Statement of Cash Flows’. This is a 
direct measure of cash generation from the 
operations of the business excluding financing, 
investing, tax and defined benefit pension 
contributions.
DEFINITION AND PURPOSE
Average selling price (ASP) represents revenue 
generated (including sales-related taxes) in a period 
from sales of the category, divided by the total 
number of units of such products sold during the 
period. This metric is a measure of sales performance. 
Luxury watches are defined as those that have a 
Recommended Retail Price greater than £1,000. 
Luxury jewellery is defined as those that have a 
Recommended Retail Price greater than £500.
PERFORMANCE (£ MILLION)
 186.6
239.2
225.5
 169.8
FY23
FY24
FY22
FY21
Cash generated from operations decreased by 
£13.7 million but remains strong in the year.
Further details on cash flow performance in the 
year can be found in the Financial Review on 
pages 56 to 61. 
PERFORMANCE
Luxury
watches
Luxury
jewellery
Luxury
watches
Luxury
jewellery
 5,523
6,284
6,689
1,508
13,246
5,253
 5,940
 1,318
 1,453
 1,208
 11,476
 12,006
 12,818
 6,099
 6,830
5,221
UK and Europe (£)
US ($)
 FY24    FY23    FY22    FY21
The total luxury watches ASP has increased in all 
geographies due to pricing and the mix of 
products sold. Luxury jewellery ASP increased in 
the UK and Europe, but decreased in the US due 
to the mix of products sold.
LINK TO STRATEGY
 
 
 
LINK TO STRATEGY
 
 
 
 
 
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2   8  10
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
1   2    8  
NON-FINANCIAL PERFORMANCE 
FINANCIAL PERFORMANCE 
KEY PERFORMANCE INDICATORS
continued
54 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

PRINCIPAL RISKS AND UNCERTAINTIES
7
Regulatory and compliance
8
Economic and political
9
Brand and reputational damage
10
Financial and treasury
11
Climate change
1
Business strategy execution and development
2
Key suppliers and supply chain
3
Client experience and market risks
4
Colleague talent and capability
5
Data protection and cyber security
6
Business interruption
STR ATEGIC PRIORITIES
Grow revenue, profit and 
Return on Capital Employed
Enhance strong brand partnerships
Deliver an exceptional client service
Drive client awareness and brand image
Leverage best-in-class operations
Expand multi-channel leadership
Continue to advance the ESG agenda
 
COLLEAGUE 
ENGAGEMENT SURVEY 
ESG – CARBON EMISSIONS 
ESG – CIRCULARITY 
DEFINITION AND PURPOSE
Strong engagement is an important indicator of 
culture, retention, productivity and ultimately 
business 
performance. 
In 
line 
with 
our 
commitment to complete an annual Colleague 
Engagement Survey, our most recent survey was 
completed in January 2024.
DEFINITION AND PURPOSE
The Board has made a commitment to achieve net-
zero emissions by 2050. This KPI reflects the 
Group’s near-term commitment to reduce Scope 1 
and 2 carbon emissions by 50% by 2030. The KPI 
reported is the total gross Scope 1 and Scope 2 
emissions (tCO2e).
In March 2023, the Science Based Targets initiative 
(SBTi) have provided external validation of our 
near-term emissions reduction target.
DEFINITION AND PURPOSE
Supporting circularity of luxury watches, 
measured by the number of watches repaired, 
serviced or resold as a percentage of the 
number of new watch sales. This metric aligns to 
our ESG pillars.
COLLEAGUE ENGAGEMENT (%)
 86%
 81%
76%
 85%
FY23
FY24
FY22
FY21
Colleague engagement in the year was measured 
at 76%, a decrease from the prior year, but 
remains significantly higher than the average for 
the retail sector. Further detail can be found in the 
Environmental, Social and Governance section on 
page 82.
PERFORMANCE (tCO2e) 
1,875
 1,906
1,723
 1,411
3,598
3,866
1,848
2,038
1,828
Total
 3,307
UK and
Europe
US
 0.0029
0.0025
 0.0037
Scope 1 and 2 intensity ratio 
(tCO2e per £'000 revenue)
FY23
FY22
FY21
 FY24    FY23    FY22    FY21
2,385
4,233
FY24
0.0028
Absolute carbon emissions have increased in line 
with increased showroom numbers.
Further detail can be found in the Environmental, 
Social and Governance section on page 121.
PERFORMANCE
  45%
  44%
  46%
  36%
FY23
FY24
FY22
FY21
This indicator pertains to our goal to extend the 
life of luxury watches. FY24 was ahead of the prior 
year, and we intend to increase circularity year-on-
year, driven by Rolex Certified Pre-Owned.
LINK TO STRATEGY
 
LINK TO STRATEGY
 
LINK TO STRATEGY
 
 
 
 
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
4   11
LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES
7   8   9   11
LINK TO KEY PRINCIPAL RISKS AND 
UNCERTAINTIES
8   9   11
ESG KPIs linked to new multicurrency revolving loan facility in the year.
55 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

FINANCIAL REVIEW
56 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

The Group’s Consolidated Income Statement is shown below which is 
presented including IFRS 16 ‘Leases’ and includes exceptional items.
All growth rates in this report are calculated on unrounded numbers.
Income Statement – post-IFRS 16 
and exceptional items (£million) 
52 weeks ended
28 April 2024
52 weeks ended
30 April 2023
YoY 
variance
Revenue 
1,537.9
1,542.8
-%
Operating profit
120.0
178.6
-33%
Net finance cost
(27.9)
(23.8)
-17%
Profit before taxation
92.1
154.8
-40%
Taxation
(33.0)
(33.0)
-%
Profit for the financial period
59.1
121.8
-51%
Basic Earnings Per Share
25.0p
51.2p
-51%
Management monitors and assesses the business performance on a pre-IFRS 16 
and exceptional items basis, which is shown below. This aligns to the reporting 
used to inform business decisions, investment appraisals, incentive schemes and 
debt covenants. A full reconciliation between the pre- and post-IFRS 16 results 
is shown in the Glossary on page 257.
Income Statement – pre-IFRS 16 
and exceptional items (£million)
52 weeks ended
28 April 2024
52 weeks ended
30 April 2023
YoY 
variance
Revenue
1,537.9
1,542.8
-%
Net margin1
562.2
576.3
-2%
Showroom costs
(289.1)
(279.2)
4%
4-Wall EBITDA1
273.1
297.1
-8%
Overheads
(85.3)
(84.1)
-1%
EBITDA1
187.8
213.0
-12%
Showroom opening and closing costs
(8.9)
(11.6)
-24%
Adjusted EBITDA1
178.9
201.4
-11%
Depreciation, amortisation and loss on 
disposal of fixed assets 
(44.2)
(36.3)
-22%
Adjusted EBIT 1 (Segment profit)
134.7
165.1
-18%
Net finance costs
(5.8)
(5.9)
-2%
Adjusted profit before taxation1
128.9
159.2
-19%
Adjusted Earnings Per Share1
38.0p
52.7p
-28%
REVENUE
Revenue by geography and category
52 weeks ended 
28 April 2024
(£million)
UK and 
Europe
US
Total
Mix
Luxury watches2 
709.4
635.3
1,344.7
87%
Luxury jewellery 3 
62.1
40.3
102.4
7%
Services/other
74.6
16.2
90.8
6%
Total revenue
846.1
691.8
1,537.9
100%
52 weeks ended 
30 April 2023
(£million)
UK and 
Europe
US
Total
Mix
Luxury watches
749.6
586.5
1,336.1
87%
Luxury jewellery
67.8
51.4
119.2
7%
Services/other
72.5
15.0
87.5
6%
Total revenue
889.9
652.9
1,542.8
100%
Group revenue was flat on last year at £1,537.9 million (+2% on a constant 
currency basis).
Group revenue from luxury watches grew by +1% (+3% in constant currency) 
on the prior year and made up 87% of revenue in line with the prior year. 
Demand for our key brands, particularly products on Registration of Interest 
lists, continues to be strong, with consistent additions and conversions. Recent 
price increases across luxury watch brands, driven by cost inflation and foreign 
currency movements, have impacted affordability for some consumers, 
particularly in the UK, where the challenging macroeconomic backdrop was 
more pronounced as inflation remained higher throughout the year. We believe 
this has led to a deferral of purchases amongst a certain cohort of consumers.
The Rolex Certified Pre-Owned programme was launched in the US in July 
2023 and in the UK in September 2023. Rolex Certified Pre-Owned is currently 
available in 19 agencies in the UK and 17 in the US and also available online. The 
performance of this programme has exceeded our expectations, and we will be 
rolling it into more showrooms during FY25. The sourcing of product for the UK 
market has become easier as we have continued to look for opportunities to 
grow. Total pre-owned and vintage (including Rolex Certified Pre-Owned) sales 
doubled year-on-year by Q4 FY24 and we see pre-owned as being a major 
growth factor for the Group.
Group luxury jewellery revenue declined by -14% (-13% in constant currency) on 
the prior year. This reflected market trends impacted by overall consumer 
sentiment, particularly within the bridal category, although we did see improving 
trends in Q4 FY24 with Group luxury jewellery revenue -1%. The majority of 
luxury jewellery sold by the Group is retailed under our house brands of 
Goldsmiths, Mappin & Webb, Mayors and Betteridge. Our strategy is to grow 
our luxury branded jewellery offering, where we partner with other major 
luxury jewellery brands. Luxury branded jewellery sales continue to significantly 
outperform non-branded jewellery.
1 	
This is an Alternative Performance Measure and is shown on a pre-IFRS 16 basis. Refer to the Glossary on pages 254 to 257 for definition, purpose and reconciliation to statutory measures where relevant.
2	 Luxury watches are defined as those that have a Recommended Retail Price greater than £1,000.
3	 Luxury jewellery is defined as those that have a Recommended Retail Price greater than £500.
57 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Services/other revenue, consisting of servicing, repairs, insurance services and 
the sale of fashion and classic watches and other non-luxury jewellery grew by 
+4%. During the year we expanded our Manchester servicing and repairs centre, 
which is now dedicated to Rolex, and opened a new servicing and repairs centre 
in Leicester.
Group ecommerce4 sales declined by -11% compared to the prior year, impacted 
by the mix of products sold through this channel and performance of the UK 
market. We continue to be the market leader in ecommerce for luxury watches 
and jewellery in the UK and are growing our proposition in the US.
US revenue increased by +6% year-on-year (+11% on a constant currency basis) 
and the US business made up 45% of the Group’s revenue in FY24 (FY23: 42%). 
Underlying growth was strong across all locations with continued consumer 
appetite for high demand products. New York and the Wynn Resort, Las Vegas 
performed particularly strongly. This was accomplished through a combination of 
our quality product offering and superior client experience and backed up by strong 
marketing campaigns which had significant reach across offline and online channels.
During the year, the US opened ten showrooms. This included eight mono-
brand boutiques in three locations: Topanga, California; New Orleans, Louisiana; 
and Murray, Utah. A further two multi-brand showrooms were opened, being 
a Rolex-anchored multi-brand Watches of Switzerland showroom at American 
Dream, New Jersey which was fully completed in October 2023 with the 
opening of a large Cartier space, and our third Watches of Switzerland 
showroom in Manhattan, at One Vanderbilt in March 2024.
UK and Europe revenue declined by -5% during the year. Sales in the UK were 
driven by a domestic clientele and the Group continued to grow market share. 
Tourist sales continue to remain low, particularly on account of the removal of 
VAT free shopping for tourists. Interest in the category remains high and 
showroom colleagues continued to build strong client relationships, but the 
overall market was challenging with a reduction in spend across the category.
During the year, we opened eight mono-brand boutiques in the UK, and a 
further multi-brand Goldsmiths showroom in Bromley. In November 2023, the 
Group completed the acquisition of 15 luxury watch showrooms from Ernest 
Jones, comprised of fourteen multi-brand and one mono-brand showrooms. 
Since acquisition the showrooms have been rebranded and updated with new 
systems and merchandising, with training and marketing taking place to gain the 
full beneficial impact of the acquisition in FY25. Six non-core showrooms were 
closed giving a net increase of 18 in the UK. 
In the period, 15 projects were completed enhancing our existing estate to 
further elevate the partner brands we display in those showrooms and advance 
our client experience; this included a number of high-turnover Goldsmith 
showrooms in the Trafford Centre, Manchester; the Bullring, Birmingham; and 
Metrocentre, Newcastle. The new contemporary concept Mappin & Webb 
showrooms were opened in York, Guernsey, Bluewater and Glasgow. 
Three showrooms were opened in Europe taking the total number to nine. In 
line with our disciplined approach to capital allocation and given the pipeline of 
high returning opportunities in the UK and US, the Group announced on 16 May 
2024 that it intends to reallocate investment from the European market into 
these higher returning regions. We are in negotiations with our brand partners 
for the transfer of our existing mono-brand boutiques. 
PROFITABILITY
Income Statement – 
pre-IFRS 16 and exceptional 
items (£million)
Profitability as a % of revenue
52 weeks ended
28 April 2024
52 weeks ended
30 April 2023
YoY variance
Net margin1
36.6%
37.4%
(80bps)
Showroom costs
18.8%
18.1%
70bps
4-Wall EBITDA1
17.8%
19.3%
(150bps)
Adjusted EBITDA1
11.6%
13.1%
(150bps)
Adjusted EBIT1
8.8%
10.7%
(190bps)
Net margin as a % of revenue was 36.6% in the year. This was 80bps lower than 
the prior year driven by product mix and the higher cost of Interest Free Credit 
due to the annualisation of interest rate rises.
Showroom costs increased by £9.9 million (+3.5%) from the prior year, to 
£289.1 million. Showroom costs as a percentage of revenue increased by 70bps 
from 18.1% to 18.8%. This reflects the opening of new showrooms, the annualisation 
of prior year openings, showroom costs relating to the Ernest Jones acquisition and 
annual pay rises to colleagues. This was partly offset by a reduction in business rates 
and efficiencies found within showroom payroll, and digital marketing investment 
which continues to maximise traffic and conversion versus cost.
Overheads increased by £1.2 million (+1%) due to IT investment to support 
future growth, annual pay rises to colleagues along with the opening of our new 
support centre in Leicester. This was partly offset by efficiencies within marketing 
and a reduction in colleague incentive payments.
Showroom opening and closing costs include the cost of rent (pre-IFRS 16), 
rates and payroll prior to the opening or closing of showrooms, or during 
closures when refurbishments are taking place. This cost will vary annually 
depending on the scale of expansion in the year. Total costs for the year were 
£8.9 million versus £11.6 million in FY23, reflecting the decreased number of 
refurbishments and openings undertaken.
Exceptional items 
Exceptional items are defined by the Group as those which are significant in 
magnitude or are linked to events which are expected to be infrequent in nature. 
The majority of the items below do not have a cash impact.
Exceptional items (£million)
52 weeks ended
28 April 2024
52 weeks ended
30 April 2023
Business acquisitions costs
3.3
0.9
Rolex Old Bond Street
2.5
–
European showroom impairment
8.6
–
Showroom impairment
	– Impairment of property, plant and equipment
7.2
–
	– Impairment of right-of-use assets
13.0
–
	– Other onerous contracts
1.0
–
	– Reversal of impairment
–
(0.7)
Reversal of inventory provision created on acquisition
(2.4)
–
Amortisation of capitalised transaction costs
–
0.7
Total exceptional items
33.2
0.9
Of which impacts:
Adjusted EBIT
31.9
0.2
Finance costs
1.3
0.7
4	 Ecommerce sales are sales which are transacted online.
58 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
FINANCIAL REVIEW
continued

Business acquisition costs
Professional and legal expenses and integration costs on business combinations 
have been expensed to the Consolidated Income Statement as an exceptional 
cost as they are regarded as non-trading, non-underlying costs and are 
considered to be material by nature. The total cost shown here also includes 
expenses incurred in the year in relation to the Roberto Coin Inc. acquisition 
which completed post year end.
Rolex Old Bond Street
A new 7,200 sq. ft showroom is being built in partnership with Rolex. This new 
flagship will be our largest Rolex showroom and reflects the importance of the 
London market and the special relevance of London to the history of Rolex. The 
cost shown here is the IFRS 16 depreciation charge and other costs whilst the 
showroom is being constructed. They are deemed to be exceptional in nature 
given that this unique proposition results in a project size and complexity 
significantly outside of a standard build, coupled with documented project delays 
outside of the Group’s control.
European showroom impairment
The exceptional costs are reflective of both asset write downs and onerous 
contracts in relation to the European showrooms. In line with our disciplined 
approach to capital allocation and given the pipeline of high returning 
opportunities in the UK and US, the Group announced after the year end date, 
it intends to reallocate investment from the European market into these higher 
returning regions. We are in negotiations with our brand partners for the 
transfer of a number of our existing European mono-brand boutiques. 
Showroom impairment
The current macroeconomic environment, increased interest rates, and 
inflationary trends gave rise to indicators of impairment in the current period. 
Consequently, discounted cashflows were performed on all cash generating 
units (CGUs) with indicators of impairment. This resulted in a non-cash 
impairment charge of £26.2 million, of which £16.4 million related to right-of-use 
assets (ROU assets). A significant proportion of the ROU assets impairment 
arose due to the differences between the interest rates used to initially recognise 
the ROU asset and the much higher interest rates in place at the year-end used 
in formulating the discount rates to value the future cash flows. A further 
provision of £1.0 million relates to associated onerous contracts. See note 4 of 
the Consolidated Financial Statements for further details.
Reversal of inventory provision created on acquisition
In the prior period, for the Betteridge acquisition, an estimate was made of the 
fair value of inventory acquired with a provision recorded in goodwill. During the 
year, the Group achieved higher product margins on a number of these inventory 
lines through maximisation of our CRM database. The gain is deemed to be 
exceptional in nature.
ADJUSTED EBIT AND STATUTORY OPERATING PROFIT
As a result of the items noted above, Adjusted EBIT was £134.7 million, a decrease 
of £30.4 million -18% on the prior year.
After accounting for exceptional costs of £31.9 million and IFRS 16 adjustments 
of +£17.2 million, statutory operating profit (EBIT) was £120.0 million, a decrease 
of 33% on the prior year.
FINANCE COSTS
Net finance costs (£million) 
52 weeks ended
28 April 2024
52 weeks ended
30 April 2023
Pre-IFRS 16 net finance costs, 
excluding exceptionals
5.8
5.9
IFRS 16 interest on lease liabilities
20.8
17.2
Total net finance costs, 
excluding exceptionals
26.6
23.1
Interest payable on borrowings increased in the period, reflecting higher market 
lending rates and further borrowing to fund the acquisition of 15 showrooms 
from Ernest Jones. This was offset by higher interest rates earned on cash 
balances held, and the ability to be more flexible throughout the year with the 
new multicurrency revolving credit facility. The impact was a net reduction in the 
pre-IFRS 16 interest charge of £0.1 million to £5.8 million. The IFRS 16 interest 
on lease liabilities increased by £3.6 million due to recent additions to the lease 
portfolio as we continue to invest in showroom portfolio expansion.
Details of a further £1.3 million of exceptional finance costs are given in note 4 
of the Consolidated Financial Statements.
TAXATION
The pre-IFRS 16 Effective Tax Rate (ETR) for the period before exceptional 
items was 30.3%. The increase versus our guided ETR is partly driven by the 
impact of the reduced share price on the share based payments charge. Full 
detail can be found in note 8 within the Consolidated Financial Statements.
The statutory (post-IFRS 16 and including exceptionals) effective tax rate was 
35.8%. This is higher than the applicable UK corporation tax rate for the year of 
25.0% as a result of higher chargeable taxes on US profits, the impact of 
expenses disallowed for corporation tax, and non-recognition of deferred taxes 
in Europe.
BALANCE SHEET
Balance Sheet (£million)
28 April 2024
30 April 2023
Goodwill and intangibles
215.7
200.4
Property, plant and equipment
191.4
154.4
Right-of-use assets
381.8
359.1
Inventories
393.3
356.0
Trade and other receivables
24.6
19.8
Trade and other payables
(216.5)
(219.6)
Lease liabilities
(460.4)
(410.4)
Net cash1
0.7
16.4
Other
(7.6)
(6.8)
Net assets
523.0
469.3
Goodwill increased as a result of the Ernest Jones showroom acquisition in the 
year which gave rise to £16.0 million of goodwill, together with a £0.5 million 
favourable exchange impact. A further £2.4 million of computer software 
additions were made in the year as part of ongoing IT developments, offset by 
amortisation of £2.8 million.
59 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Property, plant and equipment increased by £37.0 million in the year. Additions 
of £87.4 million (including £5.8 million from the Ernest Jones acquisition) were 
offset by depreciation of £39.7 million, impairments of £9.8 million, and a loss on 
disposal and foreign exchange movements of £0.9 million. 
Including software costs, which are disclosed as intangibles, capital additions 
(including accruals) were £84.0 million in the year of which £81.3 million (FY23: 
£73.0 million) was expansionary. Expansionary capex relates to new showrooms, 
relocations or major refurbishments (defined as costing over £0.25 million). In 
the year, the Group opened 22 new showrooms, and refurbished 15 showrooms. 
Investment in our portfolio is paramount to our strategy and the Group follows 
a disciplined payback policy when making capital investment decisions.
Right-of-use assets increased by £22.7 million in the year, to £381.8 million. 
Additions to the lease portfolio along with lease renewals or other lease changes 
were £94.5 million. This has been offset by depreciation of £56.0 million and 
impairments of £16.4 million. The remaining movement is a £0.6 million 
favourable foreign exchange impact.
Lease liabilities increased by £50.0 million in the year. The portfolio changes 
noted above increased the lease liability by £95.5 million. Interest charged on the 
lease liability was £22.1 million and there was a £0.5 million adverse foreign 
exchange impact. Lease payments were £68.1 million, giving a final lease liability 
balance of £460.4 million.
Inventory levels increased by £37.3 million (+10%) compared to the prior year. 
£25.3 million of inventory was acquired as part of the Ernest Jones acquisition, 
and the Group increased pre-owned watches and Rolex Certified Pre-Owned 
volume by £26.9 million. This has been offset through a reduction in underlying 
inventory to maintain stock turn at appropriate levels. The inventory obsolescence 
risk remains low for the Group.
Trade and other receivables increased by £4.8 million compared to FY23. Overall 
the balance remains relatively low and represents prepayments, rebate receivables, 
rent deposits and other ad hoc receivables such as property contributions.
Trade and other payables decreased by £3.1 million. The balance remains in 
line  with FY23 as a result of focus on inventory management and ongoing 
cost control.
Other includes taxation balances, defined benefit pension and capitalised 
finance costs. 
NET CASH/DEBT AND FINANCING
Net cash on 28 April 2024 was £0.7 million, a decrease of £15.7 million since 
30 April 2023. The strong free cash flow1 of £117.6 million being utilised for 
£78.0 million of expansionary capex1, £44.2 million relating to the Ernest Jones 
acquisition and £7.2 million for the purchase of own shares to satisfy future 
management incentives.
Net debt post-IFRS 16 was £458.0 million. The value comprises the pre-IFRS 16 
net cash of £0.7 million and the £460.4 million lease liability, offset by capitalised 
transaction costs of £1.7 million. The balance increased by £64.0 million (from 
£394.0 million) in the period, principally driven by additions to the lease portfolio.
The Group’s maximum amount available under its committed facility was 
£225.0 million at 28 April 2024.
Facility from 9 May 2023
Expiring
Amount
(million)
Multicurrency revolving loan facility – UK SONIA 
+1.50% to +2.55%
May 2028
£225.0
During the year, on 9 May 2023, the Group signed a new five-year £225.0 million 
multicurrency revolving loan facility with lenders. The new facility uses UK SONIA 
+1.50% to +2.55%. The existing facilities were repaid and extinguished on this date. 
£115.0 million of these facilities were drawn down at 28 April 2024. Liquidity 
headroom (defined as unrestricted cash plus undrawn available facilities) was 
£209.3 million. Further detail with regards to covenant tests and liquidity headroom 
can be found in borrowings note 18 within the Consolidated Financial Statements.
Post year-end, the Group drew down on a new loan facility to fund the 
acquisition of Roberto Coin Inc. This $115.0 million loan facility has the same 
interest rate and covenants as our existing RCF facility and has a term of one 
year, with two six-month extension periods taking the maximum term length to 
two years. In taking out this additional facility we have maintained our financial 
flexibility to pursue further acquisitions in the future.
CASH FLOW
Cash flow (£million)
52 weeks ended 
28 April 2024
52 weeks ended
30 April 2023
Adjusted EBITDA1
178.9
201.4
Share-based payments 
2.1
3.5
Working capital 
(20.3)
(22.5)
Pension contributions
(0.7)
(0.7)
Tax
(33.5)
(26.6)
Cash generated from operating activities
126.5
155.1
Maintenance capex
(2.7)
(4.6)
Net interest
(6.2)
(4.7)
Free cash flow1
117.6
145.8
Free cash flow conversion1
66%
72%
Expansionary capex
(78.0)
(67.5)
Acquisitions 
(44.2)
(24.9)
Purchase of own shares
(7.2)
(21.3)
Refinancing costs
(2.2)
–
Exceptional items – expenses on business 
acquisitions 
(2.5)
(0.9)
Cash flow
(16.5)
31.2
Net repayment of borrowings
(5.0)
–
Net (decrease)/increase in cash 
and cash equivalents
(21.5)
31.2
Free cash flow decreased by £28.2 million to £117.6 million in the year to 28 
April 2024 and free cash flow conversion was 66% compared to 72% in the 
prior year.
60 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
FINANCIAL REVIEW
continued

Cash flow from trading reduced (Adjusted EBITDA decreased by £22.5 million), 
in addition to a £20.3 million adverse working capital movement, driven by the 
inventory increase in the year as noted above. Tax cash payments increased to 
£33.5 million in line with the tax charge in the year. 
Expansionary cash capex of £78.0 million was higher than the prior year due to 
an increase in new showroom openings and refurbishments. FY24 had a higher 
proportion of capex spend in the first half of the year, as we looked to complete 
significant projects ahead of the holiday season. Showrooms will therefore 
benefit from a full year of opening in FY25.
£7.2 million of shares were purchased in the period to satisfy management 
incentive schemes, which will vest in the future periods.
Exceptional cash items of £2.5 million principally relates to professional and legal 
expenses in relation to actual and future acquisitions, including the acquisition of 
Roberto Coin Inc. which took place post year end.
RETURN ON CAPITAL EMPLOYED (ROCE)1
52 weeks ended
28 April 2024 
52 weeks ended
30 April 2023
ROCE
19.5%
27.9%
FY24 ROCE is 19.5%, a decrease of 840bps in comparison to the prior year. 
This is as a consequence of Adjusted EBIT decreasing by -18% compared to the 
prior period.
ROBERTO COIN INC. ACQUISITION
On 8 May 2024, the Group signed and completed the acquisition of the entire 
share capital of Roberto Coin Inc., the exclusive distributor of Roberto Coin in 
the US, Canada, Central America and the Caribbean (the Acquisition).
The Acquisition completed for a total cash consideration of $130.0 million (of 
which $10.0 million is deferred for one year and contingent on the future 
profitability of the acquired business), subject to working capital adjustments. 
Roberto Coin Inc. achieved annual revenue of $137.2 million and profit before 
taxation of $29.8 million for the audited financial year ended 31 December 2023. 
Gross assets at that date were $102.4 million.
The Acquisition was financed via a new $115.0 million term loan facility. At the 
date of the Acquisition, the transaction increased the Group’s leverage to c.0.8x 
Net Debt/Adjusted EBITDA at the year end date and c0.6x on a pro-forma basis. 
The Acquisition will be margin enhancing and EPS accretive from the date 
of acquisition.
CAPITAL ALLOCATION
The Group has a clear framework of capital allocation and is focused on 
optimising capital deployment for the benefit of all our stakeholders, with a focus 
on long-term sustainable growth in the business. It is also important for the 
Group to maintain financial and operational flexibility to be able to react tactically 
to opportunities, such as strategic acquisitions, at speed. Our capital allocation 
framework is as follows:
1.	 Showroom investments – given the attractive returns from showroom 
investments, this is our key focus area to allocate capital to
2.	 Strategic acquisitions – this is a key pillar of our growth strategy, as outlined in 
our Long Range Plan to FY28. Acquisitions must deliver return on investment 
in line with our disciplined financial criteria, within an appropriate timeframe
3.	 Returns to shareholders – in the event of surplus capital/cash flow above 
and beyond the requirements of the business for investment into showrooms 
or strategic acquisitions, we would consider returns to shareholders either 
through ordinary dividends or share buy backs, with the appropriate 
mechanism to be decided at the appropriate time by the Board
SHOWROOM PORTFOLIO
As at the 28 April 2024, the Group had 223 showrooms. The movement in showroom numbers is included below:
UK
 multi-brand
showrooms
UK
 mono-brand
boutiques
Europe 
mono-brand 
boutiques
Total UK and 
Europe
US
 multi-brand
showrooms
US
 mono-brand
boutiques 
Total US
Total Group
30 April 2023
89
51
6
146
24
23
47
193
Openings
1
8
3
12
2
8
10
22
Acquisitions
14
1
–
15
–
–
–
15
Closures 
(5)
(1)
–
(6)
(1)
–
(1)
(7)
28 April 2024
99
59
9
167
25
31
56
223
61 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

The following table sets out where stakeholders of Watches of Switzerland Group PLC can find relevant 
non-financial and sustainability information within this Annual Report and Accounts further to the Financial Reporting 
Directive requirements contained in Sections 414CA and 414CB of the Companies Act 2006.
This Non-Financial and Sustainability Information Statement highlights information necessary for an understanding 
of the Company’s development, performance, position and impact of its activity, information relating to environmental, colleagues, social 
matters, respect for human rights, anti-bribery, corruption and fraud matters. The information listed below is incorporated by cross 
references to other areas of the Annual Report and Accounts and the Company website where further information can be found. 
ENVIRONMENT
Key matters
Relevant policies and procedures which govern our approach
Pages 
Climate related financial disclosures
Task Force on climate related Financial Disclosures Report 
Analysis of resilience
Risk Management
Companies Act 2006
106 to 122
114 to 117
130 to 132
106 to 122
Taking action on climate change
Our ESG Partner Standards set out our net-zero GHG emissions goal and the actions we need to 
take within our value chain to achieve them. 
94 and 95
Reducing our impact on 
the environment*
Our Environment Policy, Vendor Code of Conduct and ESG Partner Standards promote the 
efficient use of resources and energy in our supply chain and ensures a Group-wide commitment to 
continual improvement and compliance with environmental legislations and regulations.
92 to 100
Providing sustainable solutions*
Our Modern Slavery Statement includes key performance indicators.
125
COLLEAGUES
Key matters
Relevant policies and procedures
Pages 
Encouraging colleagues to raise matters 
of concern*
Where colleagues have concerns about suspected wrongdoing, misconduct or malpractice 
connected to the Group they can report such concerns on a confidential and anonymous basis, and 
without fear of retaliation, using our Whistleblowing Policy and procedures.
129 
Investing in our people and a diverse 
workforce
Our Diversity & Inclusion Policy ensures that colleagues are treated fairly and equally and that 
diversity and inclusion is embraced. 
74 and 75
Providing our colleagues with a safe 
working environment
We are committed to maintaining safety standards that comply with legislation and enable 
colleagues to be confident that their workplace is safe.
83
SOCIAL MATTERS
Key matters
Relevant policies and procedures
Pages 
Developing responsible supply chains*
Our Vendor Code of Conduct and ESG Partner Standards include measures taken to ensure that 
products are sourced responsibly and that adequate standards are maintained throughout our 
supply chain.
124
Promoting a healthy corporate culture
Our values underline the way we conduct business and recognise we will only continue to be 
successful if we grow profitability and conduct our business in a way which impacts all of our 
stakeholders in a positive way.
66
Business standards of behaviour*
Our Code of Ethics ensures that all business is conducted in a fair and ethical manner with the 
highest levels of integrity and professional standards globally.
129
ANTI-BRIBERY, CORRUPTION AND FRAUD
Key matters
Relevant policies and procedures
Pages 
Prevention of bribery, corruption 
and fraud*
Our Anti-Bribery, Corruption & Fraud Policy outlines the behaviours and principles required of 
colleagues to prevent any form of bribery, corruption or fraud.
129
Promoting ethical supply chains*
Our Vendor Code of Conduct defines the principles and standards we expect suppliers to 
understand and adhere to.
124
RESPECT FOR HUMAN RIGHTS 
Key matters
Relevant policies and procedures
Pages 
Approach to human rights and modern 
slavery*
Approved annually, by the Board, our Modern Slavery Statement sets out the steps that we take to 
ensure, as far as possible, that slavery and trafficking do not exist in our supply chain or in any part 
of our business.
Human Rights Policy.
125
A description of our business model can be found on pages 26 and 27.
Where principal risks have been identified in relation to any of the matters listed above, these can be found on pages 134 to 139.
Our non-financial key performance indicators can be found on pages 53 and 54. 
* Find out more about our policies in the Governance section on our corporate website thewosgroupplc.com
62 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
NON-FINANCIAL AND SUSTAINABILITY INFORMATION STATEMENT

HOW WE ENGAGE WITH 
OUR STAKEHOLDERS
SECTION 172(1) STATEMENT 
The Board believes that in order to maximise value and deliver 
long-term success, it is critical that we understand who our key 
stakeholders are, This will enable us to build relationships, 
engage in proactive and constructive dialogue, and to ensure 
we deliver on what is important to them. To that end, 
engagement with all of our stakeholders plays a vital role in 
delivering our Group strategy.
Section 172(1) of the Companies Act 2006 requires that the 
directors of a company must act in the way they consider, in good 
faith, would be most likely to promote the success of the company 
for the benefit of its members as a whole, having regard to each of 
its stakeholders and taking into account the factors listed in Section 
172(1) (a) to (f). The Board therefore considers the views of each 
of its stakeholders as part of the decision-making process. Details 
of governance in action can be found on page 153.
STAKEHOLDER MAPPING
Our key stakeholders are all those parties with an interest in the outcome of our Group’s actions. To 
deliver our strategy in line with our Purpose, we need to understand the priorities of our stakeholders 
and how to engage with each of them effectively. The Board considers the parties listed here to be 
those which are identified as most likely to be affected by its principal decisions.
BRAND PARTNERS 
& OTHER SUPPLIERS
COLLEAGUES
COMMUNITIES
CLIENTS
INVESTORS
63 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

WHY WE ENGAGE
At the Watches of Switzerland Group, we are 
committed to giving our colleagues every reason to 
join, grow and stay with our Group.
Our colleagues care about:
	– Job security, future prospects with learning and 
development opportunities
	– Regular and relevant communications and engagement 
with management
	– Fair compensation and benefits
	– Being part of a diverse, equitable and inclusive workplace
	– Taking a position on the environment, sustainability 
and giving back to the community
	– Meritocracy and equal access to opportunity, 
support and development
WHY WE ENGAGE
Our clients are central to all we do, building relationships 
and understanding clients is key. 
We engage with our clients to:
	– Provide our expert knowledge and advice
	– Ensure we always give them a memorable experience
	– Provide an exceptional client experience through 
Xenia, our Client Experience Programme
	– Ensure we provide a major point of experience 
which positively differs from our peers
WHY WE ENGAGE 
Relationships are built on mutual trust and respect, we 
recognise the responsibility we undertake to represent 
the brands and contribute to their long-term value 
appreciation. We maintain and continue to develop 
long-standing partnerships through:
	– Working in partnership with our brands on co-op 
marketing activities, incentives and training opportunities
	– Offering a comprehensive range of brand partner 
products to our clients
	– Long-term collaboration on all areas of our business
	– Ensuring and developing a socially and environmentally 
responsible supply chain
	– Ongoing meetings and dialogues including clienteling 
events
HOW WE ENGAGE
	– Regular development reviews, performance discussions 
and face-to-face training
	– Annual Colleague Engagement Surveys, understanding 
what matters and development of action plans 
	– Feedback from the Diversity Council and Employee 
Resource Groups (ERGs)
	– Colleague representation at local and global Listening 
Forum meetings
	– Having an innovative, accessible and collaborative 
two-way communication platform
	– Presentations by senior management, providing 
business updates with the opportunity for questions 
and discussions
	– Ensuring all colleagues have sight of vacancies and 
opportunities within the Group
	– Encouraging participation in charitable activities 
through fundraising and volunteering
HOW WE ENGAGE
	– Through Xenia, both in retail and the Support Centre 
	– 1:1 clienteling between showroom colleagues and 
clients to engage on product launches and services
	– Supporting clients with their buying journeys, both 
in showrooms and online with the Luxury Watch 
and Jewellery Virtual Boutique
	– Engaging through multiple social media platforms
	– Continuing with strong client event programmes 
throughout the UK and US
	– Engaging if something goes wrong through our 
Client Recovery Team
HOW WE ENGAGE
	– Regular top to top meetings locally and in brand 
partner head offices in Switzerland
	– Regional and local brand partner and supplier events
	– Ongoing dialogue, including the launch of exclusive 
ranges 
	– Actively identifying distribution opportunities
	– Collaborating to provide our colleagues with 
extensive training
	– Range planning through sharing market trend data, 
defining product assortment and providing long-
term planning data at micro and macro level
	– Attendance of industry fairs, including Watches 
of Wonder
MONITORING THE IMPACT OF OUR 
ENGAGEMENT
	– The Board receives feedback from the Designated 
Non-Executive Director for Workforce Engagement 
and senior management after each Listening Forums
	– Results of the annual Colleague Engagement Survey 
and proposed action plans are presented to the Board
	– The Board reviews the gender pay gap and discusses 
the year-on-year results
	– Achievement of the certification as a Real Living 
Wage employer in the UK
	– Meeting the prescribed FTSE 350 Women Leaders 
Review gender balance, and achieving 10th place in 
the UK FTSE 250 Women Leaders Index (up from 
15th last year)
	– Meeting the Board’s Parker Review ethnicity targets early
MONITORING THE IMPACT OF OUR 
ENGAGEMENT
The Board receives updates on client experience 
through a number of performance indicators including:
	– UK Voice of the Client shows 91% of surveyed 
clients, rate interactions with retail colleagues as 9 
or 10 out of 10
	– Client experience success is measured through 
emotional drivers with 92% of clients feeling valued
	– UK Net Promoter Score (NPS) is world class at 
over 82%
	– UK and US Trustpilot, for online clients, scores an 
average 4.7, out of 5
	– UK and US Google reviews score an average 4.5 
and 4.9 out of 5, respectively 
MONITORING THE IMPACT OF OUR 
ENGAGEMENT
	– Efficient and timely flow of product into the 
showrooms, including limited editions, exclusives 
and first to market
	– Each Board meeting includes a report on how the 
business is expanding by assessing and improving 
market share, and developing and expanding our 
luxury jewellery brands
	– Continued uptake to our Supply Chain Management 
system, EcoVadis
	– 100% of our key watches and jewellery suppliers 
have accepted the terms of the Vendor Code of 
Conduct or have an equivalent standard
	– Ensuring our ESG Partner Standards are distributed 
to all new suppliers
	– Statistics 
regarding 
compliance 
training 
are 
presented to the Board after each Audit & Risk 
Committee meeting
COLLEAGUES
CLIENTS
BRAND PARTNERS 
& OTHER SUPPLIERS
64 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
SECTION 172(1) STATEMENT
continued

WHY WE ENGAGE
Continuous engagement with investors helps us to 
understand their views and priorities, it builds trust and 
helps secure ongoing support. In turn, investors rely on 
us to protect and manage their investments in a 
responsible and sustainable way that generates value 
over the long-term. We engage with our investors to:
	– Achieve sustainable growth and superior returns in 
the share price
	– Ensure current and potential investors understand 
our business, Long Range Plan to FY28 and strategic 
objectives
	– Promote the strong and robust corporate 
governance framework that exists
WHY WE ENGAGE 
One of our core values is that we care for our 
communities by engaging and actively supporting those 
in need. Both The Watches of Switzerland Group 
Foundation for the UK and the US and the Company 
support a range of causes including partnerships with 
The Prince’s Trust, Crisis, Habitat for Humanity and the 
Fuel Bank Foundation as well as a network of food banks 
in large city centres where colleagues and clients live.
HOW WE ENGAGE
	– Ongoing dialogue between investors and the CEO 
and CFO including investor roadshows 
	– Meetings and calls between major shareholders and 
the Chair
	– Hosting investor days with guided showroom tours 
in the UK and in the US along with other in-person 
events
	– The Board attends the Annual General Meeting 
in-person
	– Stock Exchange announcements, press releases, results 
briefings and participation in investor conferences
	– Publication of presentations and reports on the 
corporate website
HOW WE ENGAGE
	– We support The Watches of Switzerland Group 
Foundation to drive positive change within the 
communities we operate
	– Donated £1.5 million to the Foundation (£7.5 million 
donated since formation)
	– Donations to other charities in particular, headline 
sponsor for the Prince’s Trust Palace to Palace Bike 
Ride and sponsor of the annual Prince’s Trust 
Changemaker award
	– Developing volunteering programmes in the UK 
and the US
	– Being signatories to British Retail Consortium’s, 
‘Better Jobs’ Diversity & Inclusion Charter
	– Being members of Business in the Community, the 
responsible business network established by King 
Charles III when he was Prince of Wales, and the 
Race at Work Charter
	– Successful participation in charitable activities 
through fundraising and volunteering, including the 
CEO completing The Palace to Palace Bike Ride
MONITORING THE IMPACT OF OUR 
ENGAGEMENT
	– The Chair reports to the Board following direct 
dialogue with investors
	– Analysts and broker feedback provided to the 
Board after each public announcement detailing 
market reaction and investor views
	– Corporate brokers attended, in-person, two 
scheduled Board meetings
	– The CEO, CFO and the Group Finance and Investor 
Director provide regular updates to the Board
	– The Group Finance and Investor Relations Director 
participated in over 250 investor meetings and events
MONITORING THE IMPACT OF OUR 
ENGAGEMENT
Through regular feedback particularly focusing on:
	– Updates from the ESG Committee
	– Updates from the UK and US Foundation are 
provided to the Board at each meeting and a 
separate presentation is given annually
	– Direct feedback from charities
	– Feedback from the local and global Listening Forums
	– An increase of 23% in colleague volunteering hours 
compared to FY23
	– Continued financial support from the Group to the 
UK and US Foundation
INVESTORS
“Engagement with all of 
our stakeholders plays a 
vital role in delivering our 
Group strategy. The Board 
considers all stakeholders 
as part of our decision-
making process.” 
IAN CARTER
CHAIR OF THE BOARD
COMMUNITIES
65 
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OUR PURPOSE AND VALUES
OUR ESG STRATEGY
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
OUR ESG STR ATEGY
With our highly engaged colleagues, brand partners, scale and 
expertise, we are uniquely positioned to achieve this. 
Our ESG strategy is evolving to focus on key material issues in line 
with best practice and global reporting frameworks, with input from 
key stakeholder groups.
This strategy is underpinned by clear priorities and ambitious targets 
to safeguard against environmental, social and governance risk, while 
leveraging opportunities to secure a more sustainable future.
Guided by our Purpose, our strategy is to build 
a more sustainable, valuable business
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PURPOSE
To WOW our clients while 
caring for our colleagues, 
our communities 
and our planet.
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OUR VALUES
OUR PURPOSE
WE EARN TRUST 
& CONFIDENCE
By being true to 
ourselves and honest 
and transparent with our 
colleagues, our clients 
and our brand partners
WE TREAT EVERYONE 
WITH RESPECT
By working together to 
cultivate a secure and 
supportive workplace, 
with equal opportunities 
and respect
WE DO THE RIGHT 
THING, ALWAYS
By making the right 
decisions for the benefit 
of our colleagues, 
stakeholders and 
wider society
Our Purpose is an inextricable part of how we do 
business. Environmental and social factors are 
considered in our decision-making processes, 
at every level of our business.
Our values shape our culture and behaviour, driving 
performance and purposeful action. They are the 
cornerstone of our Code of Ethics and truly represent 
who we are. 
WE CARE FOR OUR 
COMMUNITIES
By actively engaging in 
our community and 
supporting those 
in need
WE PROTECT 
OUR PLANET
By working with our 
industry and other 
stakeholders to 
minimise our impact on 
the environment
WE ADVOCATE FOR 
OUR INDUSTRY
By proactively 
promoting the interests 
and responsibilities of 
the luxury watch and 
jewellery sectors in 
our markets
To WOW our clients, while caring for our 
colleagues, our communities and our planet
66 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

DELIVERING VALUE
Our foundational pillars provide a strategic framework 
and guiding principles to help streamline our
decision-making and ensure everyone across our Group 
works towards common goals
We WOW clients with the finest selection of watches 
and jewellery, together with world class service.
We provide colleagues with rewarding careers, support a 
thriving economy, and care for our communities through 
rigorous ESG standards and via The Watches of 
Switzerland Group Foundation.
We track our progress holistically, across non-financial 
and financial performance.
Progress towards our ESG goals are considered 
as part of our colleague bonus scheme, reinforcing 
our commitment to a more sustainable future 
(refer to page 177).
In addition, our existing loan facility is linked to the 
achievement of our near-term science-based emission 
reduction targets and circularity goals.
 
PEOPLE
GOALS 
	– Give colleagues every reason to join, grow and 
stay with our Group through attracting and 
retaining talent, building an organisation fit for 
the future and leveraging our unique culture 
	– Support our local communities
SUPPORTING UN SDGS1
 
 
 
 
 
 
PLANET
GOALS 
	– Achieve net-zero GHG emissions by 2050
	– Preserve natural resources
SUPPORTING UN SDGS
 
 
 
 
 
PRODUCT
GOALS 
	– Improve our traceability and sourcing standards 
and highlight the sustainable attributes of our 
watches and jewellery
	– Support circularity in watches and jewellery 
through repairs, servicing and our pre-owned 
business
SUPPORTING UN SDGS
 
 
 
BRAND PARTNERS 
& OTHER SUPPLIERS
COLLEAGUES
CLIENTS
COMMUNITIES
INVESTORS
As of June 2024, the Group holds ISS Prime Rating and the top QualityScore of ‘1’ for 
Environment and Social. As of April 2024, we also hold the top MSCI ESG Rating of AAA.
The MSCI index is widely recognised as the leader for global equity benchmarks. The use by 
Watches of Switzerland Group PLC of any MSCI ESG Research LLC or its affiliates (‘MSCI’) data, 
and the use of MSCI logos, trademarks, service marks or index names herein, do not constitute a 
sponsorship, endorsement, recommendation, or promotion of WOSG by MSCI. MSCI services 
and data are the property of MSCI or its information providers, and are provided ‘as-is’ and 
without warranty. MSCI names and logos are trademarks or service marks of MSCI. 
OUR ESG PILLARS
DELIVERING SUSTAINABLE VALUE FOR OUR STAKEHOLDERS
DRIVING SUCCESS
1	 UN Sustainable Development Goals
67 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

KEY TARGETS AND 
HIGHLIGHTS
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
68 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

PEOPLE
PL ANET
PRODUCT
At the Watches of Switzerland Group, we are 
committed to giving our colleagues every 
reason to join, grow and stay with our Group. 
FY24 has been a year of investment and 
consolidation as we delivered the first full year 
of our new People Strategy. The focus has 
been on talent management, building a stronger 
organisation with the right skills for the future. 
Despite the macroeconomic climate, we 
remain committed to our Purpose and Values, 
which underpin our strong culture.
We are determined to operate to the highest 
levels of environmental stewardship, while 
safeguarding against climate related risk and 
supporting a more circular economy, through our 
after-sales and servicing and pre-owned businesses. 
We are taking action to achieve net-zero 
GHG emissions by 2050, in line with what the 
latest climate science says is necessary to 
meet the goals of the Paris Agreement and 
pursue efforts to limit warming to 1.5°C.
We are committed to making sure our supply 
chain operates responsibly and that everyone we 
do business with, respects and protects the lives 
of workers, their communities, and the planet.
We are helping clients to make more 
sustainable choices, by promoting the longevity 
of well-made watches and jewellery, highlighting 
innovation and advancement in circular design, 
and growing our range of products with 
positive environmental and social attributes.
KEY TARGETS & COMMITMENTS
KEY TARGETS & COMMITMENTS
KEY TARGETS & COMMITMENTS
	– Participate in annual Colleague engagement 
survey and deliver progress year-on-year 
	– Measure diversity and inclusion and deliver 
progress year-on-year 
	– External accreditation by Great Place 
to Work by 2026
	– Reduce Scope 1 and 2 GHG emissions 
by 50% and Scope 3 emissions by 42% 
by 2030 from a FY20 baseline
	– Improve or maintain our CDP Climate 
Change score year-on-year 
	– Year-on-year increase in the number 
of watches repaired, serviced or resold, 
measured as a percentage of new 
watch sales
	– Improve our traceability and sourcing 
standards and highlight the sustainable 
attributes of our watches and jewellery
HIGHLIGHTS FOR FY24
HIGHLIGHTS FOR FY24
HIGHLIGHTS FOR FY24
	– Further closure of UK Gender Pay Gap by 
1% to 20%
	– Group inclusion score of 77% 
	– Real Living Wage accredited in the UK and 
all US colleagues paid above state minimum
	– Ranked #10 in the FTSE 250 Women 
Leaders Review
	– Donated £1.5 million in FY24 (£7.5 million in 
total) to The Watches of Switzerland Group 
Foundation to support local communities
	– 23% increase in colleague volunteering 
hours to 821
	– As at June 2024 rated ‘1’ by ISS Social 
Quality Score 
	– Reduced our Group GHG emissions by 
3.1% year-on-year 
	– Improved our CDP Climate Change score 
year-on-year from ‘C’ to ‘B’ 
	– Launched an internal incentive to reward 
colleagues for positive environmental 
behaviours
	– As at June 2024 rated ‘1’ by ISS 
Environmental Quality Score
	– Expanded our Group repairs and servicing 
capacity by almost 10,000 sq. ft to support 
the circularity of watches and jewellery
	– Increased the number of watches repaired, 
serviced or resold year-on-year as a 
percentage of the sale of new watches 
by 2% 
	– Scored a Supplier Engagement Rating of ‘A-’ 
from CDP
	– As at June 2024 rated ‘1’ by ISS Quality Score
76%
COLLEAGUE ENGAGEMENT SCORE WITH AN 85% 
RESPONSE RATE
100%
UK PROPERTIES UNDER OUR CONTROL 
POWERED BY RENEWABLE ENERGY
14,000
ADDITONAL REPAIRS OUR NEW UK SERVICE 
CENTRE CAN ACCOMMODATE OVER NEXT 
THREE YEARS 
 Read more from page 74
 Read more from page 93
 Read more from page 124
69 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

MATERIALITY ASSESSMENT
ESG GOVER NANCE
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
APPROACH
Guided by our purpose and values to ‘do the right thing, always’, we operate a 
responsible and ethical business by aspiring to best practice and understanding 
stakeholder expectations, then making sure this is reflected in our business decisions. 
The Board is committed to delivering continuous improvements across our 
environmental and social activities through collaboration, innovation and directly 
or indirectly investing in initiatives that benefit our colleagues, clients and local 
communities, while adding value for our brand partners and other suppliers, 
and investors. 
Our ESG risk register ensures a systematic approach to ESG risk management, 
which allows us to formally monitor our risk profile and manage change at the 
appropriate levels, while mitigating or removing risks to our business operations 
before they materialise. Our risk management framework also allows us to 
identify and act on opportunities arising from a changing climate. More 
information on how we are identifying and managing climate related risks and 
opportunities, can be found in our Task Force on Climate Related Financial 
Disclosures (TCFD) Statement on page 106. 
MATERIALITY ASSESSMENT 
Early in 2024, we carried out a materiality assessment to refine our ESG 
reporting framework and further engage our stakeholder groups. 
During this assessment, we engaged with internal and external stakeholders to 
help us understand what issues are important to them and prioritise current and 
emerging issues impacting on our business, as well as understanding the risks and 
opportunities they present.
The results support our progress towards a more focused and performance-
driven ESG strategy, structured around shared and material priorities.
Our process
1.	Following approval by the Board of the approach and stakeholder selection, a 
‘long list’ of 80 ESG issues was compiled using global reporting standards, 
investor rating agency analysis and peer benchmarking
2.	The Group’s ESG Steering Group selected 20 key issues that were felt most 
appropriate to the Group and its values
3.	Stakeholders were invited to rate which of these 20 ESG issues were most 
appropriate to them
4.	The results of the assessment were mapped onto a matrix
Issues identified as ‘most relevant’ were then subject to a gap analysis to 
determine the levels of alignment with the Group’s core business operations and 
ESG strategy. These issues were also mapped against the Group’s ESG risk 
register to ensure consistency of risk ratings with priority. 
During FY25, the ESG Steering Group will ensure that, where any gaps exist 
between stakeholder priority and the Group’s view, there are either defined 
actions to close the gap, or a robust rationale for maintaining a difference in priority.
Our approach to determining the materiality will be reviewed on an annual basis.
Key:
1	 Packaging
2	 Biodiversity & nature
3	 Social impact
4	 Transparency & reporting
5	 Traceability of raw materials
6	 Anti-bribery, corruption & fraud
7	 Anti-money laundering
8	 Health, safety and wellbeing
9	 Achieving GHG reduction targets 
10	Climate action
11	Energy management
12	Sustainable procurement
13	Diversity & inclusion
14	Whistleblowing & grievance procedures
15	Colleague engagement
16	Training & education
17	Supply chain engagement
18	Brand & reputation
19	Data protection & cyber security
20	Circularity via repairs & pre-owned
“Fundamentally, our approach to ESG 
is to do the right thing, always.” 
ANDERS ROMBERG
CHIEF FINANCIAL OFFICER
Importance to the Group
Importance to stakeholders
70 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

 
COLLABORATION WITH PARTNERS 
The Group’s business strategy is aligned with the United Nations 
Sustainable Development Goals (UNSDGs) and we support the principles 
of the UN Global Compact, which aims to prioritise and mobilise efforts 
to drive business action to achieve these goals by 2030. 
We are active members of the British Retail Consortium and the UK 
Government’s All-Party Corporate Responsibility Group, as well as 
Business in the Community, which is the largest and most influential 
responsible business network dedicated to building a fairer, greener world. 
We also partner with international social enterprise, Slave-Free Alliance, 
to support the delivery of our human rights and modern slavery roadmap. 
In FY24, we announced a three-year partnership with the Association of 
Creative Independent Watchmakers, to help provide talented watchmakers 
with a platform, guidance and support, as they hone their skills and shape 
their careers.
Through our business and The Watches of Switzerland Group Foundation, 
we continue to enjoy long-standing partnerships with charities including 
local food banks in the UK and Habitat for Humanity in the US, as well as 
The Prince’s Trust in both the UK and US. More information on how we 
are caring for our communities through the Foundation can be found on 
pages 86 to 91.
We strongly encourage all supplier partners to align with relevant, well-
recognised sustainability standards and certifications, as well as adhere to 
external initiatives or sets of principals. More information on our supply 
chain management and due diligence can be found on pages 125 to 126.
ESG GOVERNANCE
The Group is committed to high standards of environmental and social 
governance and our Board governance structure can be found on page 132.
The Board has overall responsibility for sustainability and is supported by the 
dedicated ESG Committee, chaired by Baroness (Rosa) Monckton MBE, Non-
Executive Director.
Our ESG Committee meets a minimum of three times a year, plus, where 
appropriate, additional meetings are held dedicated to training and awareness. 
The Committee plays an active role in the development and delivery of the 
Group’s ESG Strategy by considering best practice, ratifying key decisions, and 
providing accountability against KPIs in relation to our three ESG Pillars of People, 
Planet and Product.
The ESG Committee is supported by an ESG Steering Group, which is comprised 
of members of senior management, each with formal operational responsibility 
for the management of environmental, social and governance issues. The ESG 
Steering Group is chaired by our CFO, Anders Romberg, and driven by our 
experienced Head of Sustainability and ESG, Kesah Trowell.
The ESG Steering Group aims to meet once a month and exists primarily to help 
mitigate risk, and to oversee the development of a progressive ESG Strategy and 
ensure its successful delivery across the Group. 
PEOPLE 
WORKING 
GROUP
Led by Executive 
Director, HR, 
Philippa Jackson
PLANET 
WORKING 
GROUP
Led by CFO, 
Anders Romberg
PRODUCT 
WORKING 
GROUP
Led by Executive 
Director, Global 
Buying and 
Merchandising, 
Eric Macaire
GOVERNANCE 
WORKING 
GROUP 
Led by Company 
Secretary & 
General Counsel, 
Laura Battley 
BOARD
TRADING BOARD
Attended by 
senior management 
ESG COMMITTEE 
Chaired by Non-Executive 
Director, Baroness (Rosa) 
Monckton MBE
ESG STEERING GROUP
Chaired by CFO
 Anders Romberg
KEY COLLEAGUE LEADS & EXPERTS 
Co-ordinated by Kesah Trowell, Head of Sustainability and ESG
REMUNERATION 
COMMITTEE 
AUDIT & RISK 
COMMITTEE 
LEVERAGING AI TECHNOLOGY TO IMPROVE OUR DISCLOSURE
In November 2023, the Group was selected to participate in a digital 
transformation project, to explore how machine-learning technology can be 
used to enhance ESG reporting. 
Led by generative artificial intelligence (AI) specialists, seeva.ai, and supported by 
Sheffield University, this 13-month project, which began in January 2024, aims to 
develop and deploy AI Agents and Co-pilots, to carry out real-time sustainability 
assessments and improve the accuracy and transparency of our reporting. It is 
funded by Innovate UK, the UK innovation agency, as part of their work to 
understand how AI can support business in achieving sustainability goals.
If successful, this ground-breaking project will allow us to efficiently gather and 
analyse data in line with key ESG frameworks and global reporting standards, 
identify gaps in our disclosure, benchmark against peers, enhance the content 
and accuracy of our FY25 reporting, and ultimately sharpen the focus of our 
ESG Strategy.
See page 95 for more information on how this project is helping us to improve 
our supply chain data and reporting. 
71 
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OUR PEOPLE
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
“The showroom is a joy to go to daily, 
with a long-established team with 
a wealth of experiences. Every day 
we strive for excellence, and this 
I am proud of. ”
ANDREW WILSON 
DEPUTY MANAGER, MAPPIN & WEBB
MANCHESTER
72 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

We are committed to our goal of giving our colleagues ‘every reason to join, grow and stay’ with our Group 
and each of our supporting strategies is underpinned with clear tactics and measures set over a three-year 
horizon between FY24 and FY26. 
As a purpose-led business, our values are at the centre of everything we do. 
ATTRACT AND 
RETAIN TALENT
BUILD AN ORGANISATION 
FIT FOR THE FUTURE
LEVERAGE OUR 
UNIQUE CULTURE
GOAL
To give colleagues every reason to join, 
grow and stay with our Group. 
STRATEGIES
At the Watches of Switzerland Group, we have created an inclusive culture which gives our colleagues every 
reason to join and develop long-term careers within our Group. FY24 has been a year of investment and 
consolidation as we have focused on high performance, productivity and efficiency. Although the external 
context has been challenging, we have continued to invest in our people who remain key to our success. 
OUR PEOPLE STRATEGY
OUR VALUES
OUR PURPOSE
WE EARN TRUST 
& CONFIDENCE
WE TREAT EVERYONE 
WITH RESPECT
WE DO THE RIGHT 
THING, ALWAYS
WE CARE FOR OUR 
COMMUNITIES
WE PROTECT 
OUR PLANET
WE ADVOCATE FOR 
OUR INDUSTRY
To WOW our clients while caring for our 
colleagues, our communities and our planet.
INTRODUCTION
73 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

FY24 PERFORMANCE HIGHLIGHTS
	– Over 2,900 colleagues employed globally
	– Total Group attrition decreased to 22%
	– High Performance Leadership development 
programme launched in the UK 
	– US Watchmaker Apprenticeship Programme 
and 17% increase in UK Watchmakers
	– Gender pay gap closed by 1% to 20%
	– 9% of Group colleagues promoted in last 
12 months 
	– 49% of Group promotions are female and 
30% of those promoted identified as coming 
from minority ethnic backgrounds
	– 54% of new hires are female (UK) and 41% 
female (US) 
	– 98% of new starters are 100% satisfied with 
UK hiring experience 
Attracting, retaining and developing talent is a strategic priority and this year, we have continued to focus 
on building a meritocracy and strengthening our teams. 
FY25 AREAS OF FOCUS
	– Onboarding colleagues post acquisition 
	– Further enhance Xenia colleague experience 
by boosting line manager capability 
	– Double watchmaker capability to support 
repairs and pre-owned 
	– New UK Apprenticeship Programme 
DIVERSITY AND INCLUSION 
Respect is a core value in our Group. We continue to work together to cultivate 
a secure and supportive workplace with equal opportunities and inclusion at the 
centre. We actively promote diversity of thought and opinions, and we recruit, 
develop and promote colleagues from different backgrounds. 
“I am from a lower socio-economic background 
and proud of where I come from. My advice to 
young people is, do not make your background 
your excuse. Turn your disadvantage into your 
future advantage.”
BRIAN DUFFY
CEO
SUPPORTING UNITED NATIONS 
SUSTAINABLE DEVELOPMENT GOALS
ATTR ACT AND RETAIN TALENT
Progress against our strategy to date: 
	– Inclusion: 77% of our Group colleagues in our annual Colleague 
Engagement Survey agree that they ‘work in an environment where everyone 
can be included, respected and accepted for who they are’. 
	– Gender balance: Our percentage of females in our Executive Team1 and 
their direct reports is 51%, broadly consistent with FY23 and gives us gender 
balance at the senior levels of the organisation. We define gender balance as 
at least 40% male or female at leadership team level. 
	– Representation: We have achieved the target for ethnic diversity at Board 
level as set out in the Parker Review. 
In addition, following our commitment to focus further on succession planning 
this year, we have seen the following results across our regions.
UK HIGHLIGHTS 
	– 27% of new hires class themselves as coming from an minority ethnic 
background
	– Increase of 4% females in the top talent quartiles meaning females make up 
41% of our UK succession pipeline
	– Participation on internal UK leadership programme: 69% participants were 
female and 42% minority ethnic background, meaning we are levelling the 
field to support our commitment to meritocracy
	– Our New UK inclusion survey shows that we have a higher percentage of 
female, minority ethnic, disability and LGBT+ colleagues when compared to 
the 2021 UK census. In addition, 26% of those who completed the survey are 
from lower income families (compared to the national average of 24%)
	– Achieved 10th place in the UK FTSE 250 Women Leaders Review (up from 
15th last year)
	– Training and education: Leadership Teams have received diversity and 
inclusion training; and new inclusion training is accessible to all on our new 
Global Learning Hub 
WE ARE BUILDING A MERITOCRACY 
WHICH IS SUPPORTED BY
INCLUSION
GENDER BALANCE
REPRESENTATION
77% inclusivity score 
in FY24
All leadership teams 
are gender balanced
Teams represent the 
national identity
 and the race/ethnic 
mix of the markets
 in which they operate
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
74 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

STRATEGIC PILLARS TO DEVELOP OUR MERITOCRACY
CARE
RESPECT
HARNESS
EQUIP
Leaders visibly 
champion 
diversity and 
inclusion
Strengthen our 
inclusive culture
The power of 
our brands 
and 
communities
End-to-end 
policy and 
process 
alignment
US HIGHLIGHTS 
	– Evolved our Global Diversity Council and have created Employee Resource 
Groups in the US and the UK which represent cultural awareness, disability 
and wellbeing, gender equality and LGBT+ colleagues.
	– Drove monthly campaigns celebrating different facets of diversity, led by 
our colleagues 
	– Quarterly meetings sharing best practices and ideas to share within teams 
	– The US Diversity Council met four times in FY24. In addition US 
representatives attended one Global meeting
We were also pleased with our Institutional Shareholder Services (‘ISS’) ‘social’ 
rating in FY24, which improved from a 4 to a 1, the highest possible rating. This 
measures human rights, health and labour processes and gives scores of 1 
through to 10, with 1 being the highest. 
UK FTE – Retail
Board
Executive Team1
Executive Team and 
their direct reports
UK FTE – Total
US FTE – Retail
US FTE – Support
US FTE – Total
UK FTE – Support
MALE
FEMALE
3 (38%)
5 (62%)
24 (51%)
23 (49%)
813 (53%)
711 (47%)
3 (43%)
4 (57%)
1,182 (54%)
1,005 (46%)
222 (47%)
250 (53%)
63 (65%)
33 (35%)
285 (50%)
283 (50%)
369 (56%)
294 (44%)
COLLEAGUE GENDER STATISTICS AS AT 28 APRIL 2024
1	 Executive Team is defined on page 158 of the Corporate Governance Statement
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ATTRACTION AND RETENTION 
HIGHLIGHTS 
	– All new US starters receive a personalised new hire process
	– 80 US promotions and transfers demonstrating internal career progression
	– US Watchmaker Apprenticeship Programme and 17% increase in 
Watchmakers in the UK 
	– Improved Group communications and highlighted ‘Brilliant Careers’ stories 
covering personal and professional achievements and published internally 
and externally on social media platforms 
	– We have embarked upon a retail transformation journey which elevates 
leadership, creates clear career paths and drives enhanced collaboration 
	– We provide a strong colleague experience as ‘stay surveys’ reveal that the 
three main reasons people stay with the Group are people, culture and 
great leadership 
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
Our focus on talent attraction and retention remained a priority throughout 
FY24 and we significantly reduced our attrition rates throughout the year. We 
have over 2,900 colleagues and remain proud of our high calibre workforce 
across the UK and US. Our workforce remains highly attractive to other 
employers and therefore, we prioritise engaging our colleagues by training them 
to the highest standards and giving them every reason to join, grow and stay with 
our Group. Our key areas of focus remain:
	– Highest quality product and brand training 
	– Excellence in recruitment for line managers 
	– Comprehensive onboarding programmes in all regions focused on building an 
emotional connection and loyalty for the Group.
We have thorough recruitment processes and, where needed, use a preferred 
supplier list to source talent which is reviewed annually. We have also invested 
and developed our UK careers website (internally and externally) which better 
reflects our colleague base to encourage a diverse pool of applicants and 
showcase our wide range of career opportunities. The US will upgrade the US 
careers website in FY25. 
76 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

“We work in a competitive industry, 
where clients can choose the same 
products in different places. The biggest 
difference and what makes us unique 
is precisely us, our people. We are the 
reason why our clients are wowed.”
JUAN PABLO PANDO
GRAND SEIKO BOUTIQUE DIRECTOR, NEW YORK 
77 
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BUILD AN ORGANISATION 
FIT FOR THE FUTURE
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
We recognise that one of the key differentiators to our future success is our people. 
Therefore we continue to focus on building the right skills and capabilities for the future 
as well as rewarding and recognising our colleagues today.
FY24 PERFORMANCE HIGHLIGHTS
	– Onboarding new hires post acquisition 
	– New Group Technology Director and US 
Ecommerce Director 
	– 1,292 colleagues completed repairs training 
	– Continued focus on Xenia skills and training 
	– Accredited by the UK Real Living Wage 
Foundation 
	– Launched new UK Retail structure with clearer 
pay progression, incentives and career paths
FY25 AREAS OF FOCUS
	– Enhanced branded jewellery training in 
partnership with brand partners 
	– In-person Rolex repair training to enhance 
client experience 
	– Continued focus on high performance training 
	– Introduction of a UK Apprentice Programme 
SUPPORTING UNITED NATIONS 
SUSTAINABLE DEVELOPMENT GOALS
GLOBALLY AND LOCAL CAPABILITY 
Our Long Range Plan to FY28 sets out the skills and capabilities we need to build 
for the future and we continue to attract high calibre talent despite market 
pressures. This year, we have prioritised showrooms and Luxury Watch and 
Jewellery Virtual Boutique skills, service and repair capability and ecommerce 
and technology. 
We have a history of successful acquisitions and we welcomed nearly 200 Ernest 
Jones colleagues into our business this year and supported them through 
consultation, onboarding and training programmes. We will extend the same 
support to colleagues at Roberto Coin Inc.
HIGH PERFORMANCE CULTURE 
We have signature processes in place to support performance at the highest 
levels. Our annual development performance review process in the UK achieved 
an 89% completion rate in retail in FY24. This process ensures objective setting 
occurs and 82% of colleagues confirmed in our annual Colleague Engagement 
Survey that they feel committed to the Company’s goals. 
As part of our leadership development commitment, we have rolled out High 
Performance Culture training to our Leadership Teams as well as a new six-
month Emerging Leaders Programme in the UK. This is supplemented by Group 
self-led learning modules on our new global learning platform, providing access 
to a range of personal development topics linked to high performance. This 
approach will be followed by the US in FY25.
Finally, we have supported five colleagues on external talent programmes: three 
in Diversity in Retail’s Future Ethnic Leaders and two on Women in Leadership.
Graduates from FY24 Emerging Leaders Programme
78 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

A COMPREHENSIVE 
GROUP BENEFITS 
PACKAGE
Paid time off including 
holiday and sick pay
Discount scheme for luxury 
products and brand incentives 
Health benefits 
Colleague sharesave 
schemes
Extra holiday purchase 
scheme and birthday 
off (UK) 
Free 24/7 confidential 
Employee Assistance 
Programme
Pension contribution
Commission, bonus 
opportunity for all
Free wellbeing tools 
and support 
Recognition policies 
REWARD AND RECOGNITION
The Watches of Switzerland Group is a business built on relationships. It is 
important to us that our colleagues are engaged, healthy, happy and motivated 
to make our aspirations a reality. In return, we provide high levels of support 
and reward to our valued people. We have built a far-reaching and 
competitive benefits package, which has been enhanced further. In 
conjunction with feedback from colleagues, we have improved our offer in 
the following ways: 
	– We continue to comply with the Real Living Wage recommendations 
in the UK
	– New commission and bonus schemes in UK retail including top seller 
incentives 
	– 79% of colleagues participate in the UK pension scheme 
	– 79% of colleagues participate in the US 401k pension scheme
	– Colleagues are shareholders through voluntary participation in our 
sharesave scheme 
	– A comprehensive Employee Assistance Programme is available in the UK 
and US which provides free and confidential 24 hour services to 
colleagues for work related and personal problems 
	– The Watches of Switzerland Group UK Support Fund remains available 
to colleagues to provide interest free loans for those facing difficulties 
meeting their household expenditure. The cumulative total by the end 
of FY24 stands at 38 applications received and £43,000 approved 
	– Implemented a benefits concierge in the US to assist with benefit plan 
enrolments and questions 
	– Improved health benefits in the US to include group accident, critical 
illness, hospital indemnity, voluntary life insurance, identity protection 
and pet insurance
45,334
RECOGNITIONS IN THE UK ON OUR 
VIBE AND BRILLIANCE PLATFORMS
79 
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ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
LEARNING & DEVELOPMENT (TECHNICAL) 
Technical expertise is critical to our success and we apply relentless focus to brand, 
product and functional skills. Specifically for UK retail, we have created the UK retail 
organisation of the future, reducing layers and driving empowered showrooms with 
clear pay, new commissions and clarified career progression opportunities. 
BRAND AND PRODUCT 
We continue to provide a robust product knowledge training offer through 
in-person, virtual and digital learning opportunities. These are a blend of our 
in-house e-learning modules and academy programmes and strong partnerships 
with our watch and jewellery partners. To build upon our jewellery training 
strategy, we carried out a skills gap analysis with our colleagues to form the 
strategy for FY25 where we will see a focus on elevating the client experience 
with jewellery-focused consultations and a robust product training programme. 
XENIA 
FY24 saw the Xenia programme shift to face-to-face with a dedicated training 
delivery team established to ensure consistency across all showroom formats 
and geographical locations. 1,264 colleagues in the UK retail teams have attended 
the training and 40 in the US. To strengthen our offering we have created virtual 
inductions where the Xenia Pillars are brought alive to our new colleagues, and 
plan to embed this further in 2025. 
NEW SHOWROOMS – ALL REGIONS 
Prior to opening, each new showroom goes through a comprehensive induction 
of a minimum of 56 hours of in-showroom and classroom based learning. Those 
showrooms undergoing major refits are taken through our modular programme 
to elevate the knowledge and experience of colleagues. New showroom 
colleagues experience intense inductions in their first weeks including our Group 
culture, operations, Xenia, compliance, brand and product training.
REPAIRS AND PRE-OWNED
In the UK, we launched a new blended training programme on our Repairs 
system to enable our retail colleagues to provide a Xenia experience to our 
clients. In addition, our in-person repairs workshop was attended by 177 
colleagues and we supplemented this with e-learning which 1,292 colleagues 
have completed. In relation to pre-owned, 1,165 colleagues have completed this 
training which includes a Rolex education focus highlighting product knowledge, 
key brand messages and considerations. 
JEWELLERY
In the US, we have continued to develop Gemological Institute of America (GIA) 
expertise and will deepen this further in FY25 with the Applied Jewellery 
Professional Diploma which will be extended to Roberto Coin colleagues. 
Further jewellery training includes the launch of a Branded Jewellery learning 
section on our Learning Hub platform in partnership with our brand partners 
and professional qualifications for our Luxury Watch and Jewellery Virtual 
Boutique colleagues. In FY25, linked to our new UK Mappin and Webb Luxury 
Jewellery Boutique, we are developing advanced training modules to support 
this exciting development. In addition, advanced training is planned for our 
Betteridge and Mayors US retail teams. 
WATCHMAKER SKILLS
In both regions, we have comprehensive technical training for watchmakers. We 
will develop this further in FY25 focusing on jewellery and watch repairs, pre-
owned processing, stock repairs, trade-in processing, polishing and other 
supporting skills such as quality control and parts management. 
LEAN SIX SIGMA CONTINUOUS IMPROVEMENT 
We are building these skills with investment into training our colleagues. In 
addition, we have prioritised key projects and continue to build continuous 
improvement in our Group processes. 
LEARNING AND DEVELOPMENT (MANAGEMENT AND LEADERSHIP)
Our focus on learning and development is key to our strength in the market. This 
year, we boosted face-to-face training to cement strong relationships and 
knowledge sharing as well as to maximise our new learning and education 
facilities. Our brands value continuity of managers in our showrooms and 
therefore to support our goal to reduce attrition in retail, we developed our 
new UK Manager Residential induction which has received a satisfaction score of 
100% in FY24. In the US, new managers also receive a bespoke induction 
programme which covers brand, product, compliance and culture. 
During and post induction, managers have access to toolkits and training which 
provide continual learning opportunities through brand training days, 
management training, funded courses and Xenia training.
This year, we invested in a new global learning system to manage all training 
including brand training on one platform. This also provides personal 
development courses for all colleagues, flexibility for tailored learning plans and 
in-depth reporting. This has enabled us to access learning in different languages 
and ensure cultural sensitivities are respected. Since the launch of the new 
platform in February 2024, global engagement has remained high with 1,700 
colleagues completing learning each month. Over the course of FY24, 35,000 
hours of learning were completed globally. Colleagues can now access 34 
self-development courses linked to our competency frameworks. 
In line with our strategy, we launched new training to support the growth of our 
pre-owned business with 96% of our retail colleagues completing the programme. 
Management training continued with 1,764 hours of classroom training received 
on goal setting, coaching, team building and 1:1 support. As we prepare for FY25, 
we have invested in a new online learning module for all new managers joining 
the business and we will continue to build on these strong foundations in 
supporting a greater focus on future talent management. 
UK HIGHLIGHTS
93% 
OF MANAGERS RETAINED FOLLOWING 
NEW INDUCTIONS
108
 BRAND TRAINING EVENTS DELIVERED 
363 
COLLEAGUES ATTENDED XENIA 
TRAINING
1,764 
HOURS OF TRAINING DELIVERED TO 
MANAGERS
US HIGHLIGHTS 
2,600 
HOURS OF MANAGEMENT AND 
INDUCTION TRAINING FOR NEW 
COLLEAGUES
136 
HOURS OF XENIA TRAINING THROUGH 
40 XENIA TRAINING EVENTS
90 
COLLEAGUES ENROLLED IN THE GIA 
PROGRAMME AND 59 RECEIVED THEIR 
ADVANCED JEWELLERY PROFESSIONAL 
CERTIFICATION 
4,434 
HOURS OF BRAND PARTNER TRAINING 
80 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

“As a placement student, I have 
been provided with amazing work 
experience and developed many 
new skills helping me to grow 
professionally. I am surrounded by a 
great team who have welcomed me 
from day one in an amazing work 
environment.”
JASNEET SANGHA
MERCHANDISER WATCHES UK 
81 
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LEVER AGE OUR 
UNIQUE CULTURE
We are proud of our culture at the Watches of Switzerland Group, which is underpinned 
by our Purpose and Values. Following the UK Support Centre relocation last year, our 
move to our new US Support Centre is a catalyst for enhancing our culture.
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
COLLEAGUE COMMUNICATION AND ENGAGEMENT 
In direct response to our annual Colleague Engagement Survey, we undertook a 
review of all platforms used for communication and streamlined Support Centre 
led messaging, reintroduced regular business updates and introduced a calendar 
of activity to streamline communication to our showrooms. Our new UK Head 
of Communications joined the business in April 2024, to help drive our 
communications strategy. 
We have invested in career progression and it will remain a significant focus for 
FY25. The UK Retail Transformation Programme has realigned showrooms, 
refreshed and simplified roles and responsibilities and made it much simpler for 
colleagues to see their career pathway and be rewarded through pay progression 
and commission. We have also introduced ‘Brilliant Careers’, celebrating internal 
promotions and a careers toolkit.
We held a number of colleague focus groups during the year to understand how 
to improve our learning and training offer and the following actions were taken: 
	– Improved induction training underpinned by a digital toolkit
	– We have re-introduced face-to-face training for Xenia and manager residentials 
as well as streamlining the e-learning offering with our new platform
	– We invested in a suite of personal development e-learning modules and in 
FY25 will launch a UK Apprenticeship Programme 
82% 
OF COLLEAGUES SAY THEY ARE PROUD 
TO WORK FOR THE WATCHES OF 
SWITZERLAND GROUP 
FY24 PERFORMANCE HIGHLIGHTS
	– Annual Colleague Engagement Survey 
response rate of 85%
	– Annual Colleague Engagement Survey score of 
76%
	– Annual Colleague Engagement Survey 
Inclusion score of 77%
	– Annual colleague Engagement Survey reveals 
82% colleagues feel proud to work for us 
FY25 AREAS OF FOCUS
	– Integrating acquired colleagues into our 
culture 
	– Continued focus on career progression 
	– Empowering managers to drive engagement 
and performance 
	– Better balance and flexibility in retail
SUPPORTING UNITED NATIONS 
SUSTAINABLE DEVELOPMENT GOALS
82 
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PURPOSE, VALUES AND ENGAGEMENT 
Colleague engagement is measured in our annual Colleague Engagement Survey. 
This year, our survey took place in January 2024 and whilst the overall results are 
slightly lower, we were pleased with progress in some areas and that they remain 
strong in a challenging performance year: In FY25, we move to the Great Place 
to Work survey which will provide further insight and benchmarking data. 
Colleague engagement
Group score 
FY24
I would recommend this Company as a great place to work 
76%
I feel committed to the Company goals 
82%
I am proud to work for this Company 
82%
Working here makes me want to do the best work I can 
79% 
I feel a strong sense of belonging to this Company 
62%
I work in an environment where everyone can feel included, 
respected and accepted for ‘who they are’
77%
77%
OF COLLEAGUES IN THE WATCHES OF 
SWITZERLAND GROUP CONFIRM THAT 
THEY FEEL INCLUDED, RESPECTED 
AND ACCEPTED
We engage with colleagues through our regional Listening Forums chaired by 
senior management and co-chaired by Baroness (Rosa) Monckton MBE, 
Designated Non-Executive Director for Workforce Engagement. In March 
2024, we held our Global Listening Forum with 35 representatives from across 
the Company and Rosa reported back to the Board. As a result of the feedback 
received through the year, a number of enhancements were introduced such as 
new retail commission schemes in the UK and design and development of new 
colleague facilities in the US. The Board also met with senior managers in 
December 2023 to discuss key themes. 
COLLEAGUE RELATIONS AND HEALTH & SAFETY 
We place a high regard in treating our colleagues fairly and have well established 
procedures to ensure we listen to our colleagues on issues that matter to them. 
These also enable colleagues to raise grievances and concerns, both informally 
and formally. Key highlights for this year include: 
	– Support for colleagues who have joined us through acquisition includes 
clear communication and engagement activities 
	– Four Listening Forums per region and one Global Listening Forum in 
March 2024 
	– One Global and at least two Diversity Council meetings held throughout 
the year in each of the UK and US 
	– Regional creation of Employee Resource Groups to represent 
underrepresented groups 
On the few occasions we have needed to enter into redundancy conversations, 
for example, due to the ending of a showroom lease, we make every effort to 
retrain and redeploy colleagues, and we offer other career opportunities 
wherever possible. Such conversations take place in the spirit of our values of 
respect and trust and we ensure consultation discussions are transparent and 
supportive. This year, where we entered into UK redundancy conversations, we 
were pleased to confirm redeployment of 48% of colleagues.
HEALTH & SAFETY AND WELLBEING
We are committed to maintaining safety standards that comply with legislation 
and enable colleagues to be confident that their workplace is safe. Our Health & 
Safety Policy applies to all business activities and premises to ensure the health, 
safety and welfare of our colleagues, clients and visitors. A Health & Safety 
Committee comprising senior leaders from our UK and US operations meets 
regularly and a rolling review and audit programme is in place. A formal 
mechanism for reporting accidents is in place and we work closely with a third-
party provider.
	– Annual UK and US raid training delivered in partnership with our security partners
	– Low colleague accident rate of 1.39 accidents in 200,000 hours globally, 
marginally lower than FY23 rate of 1.5
	– Low sickness absence of <1% in the UK
	– Trained mental health first aiders in US and UK assisting education and 
colleague advocacy
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SUPPORT CENTRES 
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
Following the successful launch of the new Carlton Park UK Support Centre, the 
move to our Support Centre in Sunrise, Florida is driven by the fact that we had 
outgrown our previous building and it was no longer fit for purpose. The 
investment into our new buildings is a message to current and future colleagues 
that the working environment in our Support Centres should be of an equal 
standard to that of showrooms. These spaces enable better collaboration for 
the day-to-day and both offer a comprehensive training suite and creative spaces 
to learn and grow. In the US, we also retain our Repairs and Services Centres in 
both Fort Lauderdale and Connecticut which is the central hub for all US after-
sales service needs. 
Our colleagues in the US were consulted throughout the relocation process 
including selecting the location, the design concept and implementation, through 
to a fully consulted transition plan from our old offices. Key highlights include: 
	– Collaboration space for 60 colleagues 
	– State-of-the-art learning and education facility designed to be welcoming and 
support internal and brand partner training on programs such as service 
standards, leadership excellence and brand specific content
	– Media centre equipped with state-of-the-art technology and interactive displays 
	– Space/designed to create a warm and welcoming Xenia experience
	– Access to gym and fitness facilities such as yoga for enhanced wellbeing 
We offer flexible working practices within our Support Centres and current 
figures are as follows: 
Types of contract 
Current figures 
Hybrid working 
We offer flexible working for all support colleagues 
in US and UK
Part time 
19% of our UK workforce are part time workers
2% of our US workforce are part time workers
In retail, we have continued to consider and improve our colleagues’ work 
environment through our showroom refurbishment plans.
The working environment for our colleagues and their wellbeing continues to be 
of paramount importance to us. 
Colleagues area in our new Support Centre, Sunrise, Florida
84 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Top: Colleagues area, Support Centre, Sunrise, Florida
Bottom: Colleague recreation areas, Support Centre, Sunrise, Florida 
85 
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THE WATCHES OF SWITZERLAND 
GROUP FOUNDATION 
At the Watches of Switzerland Group, we are passionate about supporting the communities in which we operate. 
It is a vital cornerstone of our culture, based on our ingrained caring spirit and a dedication to giving back.
We have long been committed to philanthropic endeavour, building strong 
partnerships with charities like The Prince’s Trust which spans a period of 
over 10 years. However, in 2021, we made things official, launching The 
Watches of Switzerland Group Foundation. 
The Foundation brings most of the Group’s charitable activities under one 
umbrella and has so far received a total of £7.5 million in donations from the 
Watches of Switzerland Group to support three pillars: the prevention or relief 
of poverty; the advancement of education; and the relief of those in need by 
reason of youth, age, ill-health, disability, financial hardship or other disadvantage. 
This focus has led us to confirm key strategic partners in both the UK and US to 
help us support the Foundation’s UNSDG goals and purpose pillars.
UK strategic partners
US strategic partners
The Prince’s Trust 
The Prince’s Trust
Local food banks and Trussell Trust
Habitat for Humanity 
Fuel Bank Foundation 
Feeding South Florida 
Crisis
New York and Las Vegas Food Banks
The Foundation has donated a total of £4.1 million to charity partners to date, 
with a total of £1.2 million donated in FY24. The money is positively impacting 
our local communities. Through the strengthening of our relationships with our 
key partners, we have re-engaged our workforce with volunteering, as well as 
focused our funding on more deeply impactful initiatives. This deepens our 
connection with our strategic partners and our communities.
The UK Foundation has a board of Trustees who bring drive and talent, including 
model and fashion expert David Gandy, BAFTA-nominated actor John Hannah, 
radio presenter Johnathan Joseph (otherwise known as DJ Spoony) and sports, 
brands and diversity expert Terence Parris. They are joined on the board of 
trustees by our Group CEO, Brian Duffy who acts as the Chair and Ruth 
Benford, Executive Director, Marketing. 
FY24 PERFORMANCE HIGHLIGHTS
	– £7.5 million donated from the Watches of 
Switzerland Group to the Foundation 
	– The Foundation donated £1,080,000 to UK 
charities and $175,000 to US charities in FY24
	– 23% increase in Group colleague volunteering 
hours (864 total hours) 
	– £94,000 raised by Group colleagues as part of 
The Prince’s Trust Palace to Palace Bike Ride
	– £270,000 donated to UK charities through 
payroll giving
FY25 AREAS OF FOCUS
	– Maximising the partnership and opportunity 
with our strategic partners
	– Continuing to ensure our donations create 
maximum impact 
	– Engaging and communicating to our internal 
colleagues the work of The Watches of 
Switzerland Group Foundation
	– Continuing to develop our colleague 
volunteering programme
SUPPORTING UNITED NATIONS 
SUSTAINABLE DEVELOPMENT GOALS
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
“We are immensely grateful to the Watches of Switzerland Group for 
their volunteering commitment to inspiring young minds through our 
education programmes. Their support not only enriches the lives of 
countless young people but also lays the foundation for a brighter, more 
promising future.”
SOPHIE MORELL
DIRECTOR OF PARTNERSHIPS, THE PRINCE’S TRUST
86 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Top: The Foundation has supported the Crisis at Christmas services since 2021
Bottom: Brian Duffy, CEO, completes The Prince’s Trust Palace to Palace Bike Ride
87 
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THE FOUNDATION – TRUSTEES OF THE BOARD
The Trustees meet at least quarterly and have committed to an engagement calendar with our strategic partners for FY25. In FY24, Brian Duffy and 
Johnathan Joseph took part in the Palace to Palace Bike Ride for The Prince’s Trust.
Brian Duffy 
Watches of 
Switzerland Group CEO, 
Chair of the Foundation
Ruth Benford
Watches of 
Switzerland Group Executive 
Director of Marketing 
David Gandy 
Model and fashion expert
John Hannah 
BAFTA-nominated actor 
Terence Parris 
Sports, brands and 
diversity expert
Johnathan Joseph
(also known as DJ Spoony)
DJ and radio presenter 
The Prince’s Trust
Crisis
UK Food banks
The Fuel Bank Foundation
Habitat for Humanity 
US Food banks
 
The Foundation’s continued 
funding for The Trust’s 
education programmes has 
directly supported over 
7,570 young people to date 
with a further 1,000 helped 
through the Young Person’s 
Relief Fund. This includes 
the funding for Prince’s 
Trust USA’s first education 
programme pilot across 
New York which is pivotal 
to the charity’s growth in 
the region. 
The Foundation supported 
the funding of Crisis 
general services, Christmas 
Appeal and their clinical 
psychologists. This year we 
re-focused our funding to 
support their structured 
lead coaches. 
Funding has made a 
significant impact to the 
Foundation’s local food 
bank partners supporting 
new initiatives such as: 
partnering with schools to 
fund new school jumpers, 
new vans for donation 
collections, the opening 
of a regional distribution 
centre and the pilot of 
a mobile pantry.
The Foundation’s funding 
has helped support 
thousands of people 
through the Winter fuel 
crisis. Food bank partners 
continue to benefit from 
the Foundation’s Fuel Bank 
network initiated in FY21.
Habitat for Humanity 
works together with 
families, local communities, 
volunteers and partners 
from around the world so 
that more people are able 
to live in affordable and 
safe homes. We supported 
new build projects for 
families across New York, 
Atlanta and Westchester. 
Our US food bank 
network has supported 
hundreds of thousands 
of people across South 
Florida, New York and 
Las Vegas to access 
emergency food. 
8,570
YOUNG PEOPLE HELPED 
THROUGH COMBINED 
PROGRAMMES
213
PEOPLE HELPED BY OUR 
FUNDING
168,726
PEOPLE FED THROUGH 
OUR SUPPORT OF UK 
FOOD BANKS*
26,370 
PEOPLE ABLE TO ‘SWITCH 
THE LIGHTS BACK ON’
5
HOUSING PROJECTS 
SUPPORTED
30,000
PEOPLE FED THROUGH 
FEEDING SOUTH 
FLORIDA
 *	 Includes Leicester, Glasgow, Euston, Manchester, Newcastle, Liverpool, Bristol, Edinburgh and Kingston
The Foundation’s unwavering support for its strategic charity partners has had a 
significant impact on their beneficiaries and our local communities. Our food 
bank partners continued to report an increased demand for their services with 
some reporting up to a 90% increase vs FY23 in the UK. The ongoing impact of 
the cost-of-living crisis has seen an average rise of 37% in food bank users in the 
UK. The Prince’s Trust 2024 Youth Index report highlighted that happiness with 
work, education, qualifications and money are at their lowest levels since 
reporting began in 2009. 
In FY24, the Foundation’s funding has continued to provide vital support to its 
strategic partners, helping to tackle poverty, improve education, and provide 
opportunities for those in times of desperate need. 
864 
TOTAL NUMBER OF GROUP 
VOLUNTEERING HOURS 
Combined with our financial support, the Group’s passionate colleagues have also 
donated their time to support key initiatives in their local communities across the 
UK and US. Over 110 colleagues have delivered 864 hours of volunteering. 
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
88 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

THE PRINCE’S TRUST
The Prince’s Trust helps people aged 11 to 30 to build confidence, get a job or 
launch a business. It continues to be the Foundation’s key education partner, 
improving access to quality education in our communities. Since launching our 
partnership over ten years ago, 8,570 young people have been helped. This has 
been through a combination of education programmes over time such as the 
Young People Relief Fund and the launch of the Education Hub. Over the years, 
The Group has also sponsored the Young Changemaker Award at The Prince’s 
Trust Awards, and has acted as headline sponsor for the Palace to Palace Bike Ride. 
Having previously supported the launch of The Prince’s Trust USA, the 
Foundation was delighted to fund the charity’s first Education Programme pilot 
in New York City, ‘The Enterprise Challenge’, in FY23. Following the success of 
the pilot, which supported 30 young people, the Foundation approved a further 
proposal in FY24 to continue the expansion of the programme supporting a 
total of 170 young people in the US. The programme runs in partnership with 
City Year, an education non-profit organisation, and is an inter-schools 
competition promoting entrepreneurship, and raising aspirations and confidence 
and the launch of the Education Hub. The final was judged by the Group’s 
President North America and Deputy CEO David Hurley. 
This year to celebrate our 10th year in partnership, the Foundation increased its 
funding significantly with a donation of £750,000 across the UK and US. The 
Foundation became the first global partner for The Enterprise Challenge 
Programme – an interschool competition promoting entrepreneurship, raising 
aspirations and confidence. Colleagues got involved with the programme, from 
volunteering during the competition stage, to judging the regional finals. The final 
was judged by the Foundation’s Trustee David Gandy. 
CRISIS
Crisis is a national UK charity for people experiencing homelessness. In 2021, the 
Foundation began its partnership with Crisis by supporting the Crisis at 
Christmas campaign with an initial donation of £25,000, helping Crisis support 
over 500 guests with somewhere safe to stay over Christmas. The Foundation 
subsequently approved a proposal to support Crisis’ recruitment of clinical 
psychologists with the aim to end homelessness and increase social mobility. 
Crisis clinical psychologists provide intensive 1:1 specialist support to members, 
whilst supporting frontline staff. In FY23 and FY24, the Foundation has continued 
to support the Crisis at Christmas campaign, whilst focusing funding on case 
manager and lead worker salaries. Crisis’ services work holistically together; by 
supporting their core workers, we are directly helping Crisis to change lives and 
empower individuals to help create sustainable routes out of homelessness.
FUEL BANK FOUNDATION
The Fuel Bank Foundation was created to help people in fuel crisis by providing 
people with financial support and practical advice to get them back on their feet. 
In 2022, the Foundation launched its strategic partnership with the Fuel Bank 
Foundation to complement the food bank programme. Initially supporting 12 
centres, the Foundation expanded its support to ten additional centres in FY23 
and donated a further £300,000. 95% of those supported by the Fuel Bank 
Foundation reported having to choose between heating or eating this winter. 
The Foundation split its donation across FY23 and FY24 which has supported 
26,370 (approximately 10,500 were children) people to turn their lights and/or 
heating ‘back on’. 91% of users reported being able to better cope financially, and 
61% reported an improvement in mental wellbeing. 
3,841 
HELPED THROUGH EDUCATION 
PROGRAMMES 
3,000
HELPED THROUGH EDUCATION HUB
1,000 
HELPED THROUGH RELIEF FUND
DJ Spoony, Foundation Trustee, completes The Prince’s Trust Palace to Palace Bike Ride 
Brian Duffy, CEO, and Foundation Trustee David Gandy support The Prince’s Trust 
Enterprise Programme
 “Your support of lead workers will 
mean long-term impact on people’s 
lives. Thank you to the Watches of 
Switzerland Group for their ongoing 
support for our core services.”
MATT DOWNIE
CEO CRISIS 
89 
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THE FOOD BANK PROGRAMME UK
The Foundation has enabled the food bank programme to have greater 
engagement and impact over the last year. In FY23, the Foundation’s flexible 
funding for food banks allowed its partners to expand their support in their local 
communities. Leicester South Food Bank were able to move to a new location 
which also acts as the Leicester distribution centre supporting 17 other food 
banks in the area, and Newcastle were able to open a mobile pantry to allow 
beneficiaries to move away from needing a food bank. Following the success of 
this, FY24 saw the Foundation develop its relationships further to provide more 
strategic funding that would support its food banks to develop projects they 
otherwise wouldn’t be able too. The donation to Kingston food bank has helped 
them to expand their Employment Worx service, a vital initiative empowering 
service users into the workforce and therefore moving away from needing 
emergency food provisions. 
Beyond financial support, the Foundation has set up monthly calls with its 
network to keep up to date on trends, allow space for learning and to hear 
directly from its network what type of additional support is needed and 
challenges they might be facing. For example, food banks are increasingly needing 
to purchase food to be able to meet the emergency food needs in their 
communities. Out of the 11 UK food banks, six are reporting a spend of £5,000 
- £30,000 per month on food alone. The monthly calls have allowed Leicester 
South to spearhead an initiative looking at reducing this spend through strategic 
partnerships with food retailers. In addition, the donation to Glasgow South East 
Food Bank provided 200 with food retailers. The Chair and Trustees have 
committed to supporting this project through their own networks outside of 
the donation from the Foundation. With the success of the food bank network 
calls, the Foundation has set up regular touch points for both UK and US 
partners, with the first call happening in June 2024.
The Foundation supported households with £100 food vouchers at Christmas. 
These households were nominated by the food banks key referral agencies for 
those most in need. An additional 100 x £30 vouchers were also distributed to 
service users in the week leading up to Christmas. 
During the year, we donated a total of £353,000 to our UK food bank partners:
Trussell Trust
Leicester South Food Bank
Glasgow SE Food Bank
Euston Food Bank
Manchester Central Food Bank
Newcastle West End Food Bank
Birmingham Central Food Bank
Liverpool St Andrew’s Community Network Food Bank
Bristol InHope Food Bank
Edinburgh North West Food Bank
Kingston Food Bank
THE FOOD BANK PROGRAMME US
Last year, the Foundation expanded its support of food banks to the US 
supporting Feeding South Florida, Three Square Meals (Las Vegas) and the New 
York Food Bank. The Foundation has connected colleagues with volunteering 
opportunities such as delivering meals to those in need. The initial donation to 
Feeding South Florida had significant impact to local communities in the region, 
supporting eight food banks across South Florida, and feeding nearly 30,000 
people. The Foundation’s donation of $176,500 in Spring 2023 has allowed the 
charity to fund a school pantry, which provides emergency food for the school 
for a full 12 months as well as a culinary program with stipends for participants. 
HABITAT FOR HUMANITY 
Habitat for Humanity is a non-profit organisation that helps families build and 
improve places to call home. It believes that affordable housing plays a critical 
role in strong and stable communities. The charity works together with families, 
local communities, volunteers and partners from around the world so that more 
people are able to live in affordable and safe homes. In FY23, the Foundation 
donated $294,000 to sponsor three house builds for families in Miami, Atlanta 
and Westchester – with colleagues supporting a further two house builds 
through volunteering in FY24. The Foundation are hoping to strengthen its 
partnership with Habitat for Humanity over the next year by providing more 
volunteers and vital funding through the Foundation to provide safe homes for 
those who need them. 
“By funding our stipends for our culinary 
programme, unemployed students will have 
the means to complete the training and the 
opportunity to move into employment.”
ALLYSON VAULX
AVP PHILANTHROPY, FEEDING SOUTH FLORIDA 
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
90 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Top: Beneficiaries of Feeding South Florida, supported by the Foundation
Bottom: Trussell Trust Food Bank, supported by the Foundation 
91 
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ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
OUR PLANET
92 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

SUPPORTING UNITED NATIONS SUSTAINABLE 
DEVELOPMENT GOALS
FY24 PERFORMANCE HIGHLIGHTS
	– Reduced our Group GHG emissions by 3.1% year-on-year
	– Improved our CDP Climate Change score year-on-year 
from a ‘C’ to a ‘B’
	– Increased the number of watches kept in circulation via our 
repairs and pre-owned businesses year-on-year by 2% 
measured as a percentage of new watch sales
	– 31% of client home deliveries by EV vehicles
	– 92% of vehicle fleet EV or hybrid 
	– Launched internal incentive to reward positive 
environmental behaviours and advocacy
	– Highlighting industry progress through ecommerce 
platforms
	– As at June 2024 hold ISS Environmental QualityScore ‘1’
FY25 AREAS OF FOCUS 
	– Set long-term, science-based targets to reach net-zero GHG 
emissions by 2050 using market-based emission factors 
	– Align our reporting to the Transition Plan Taskforce 
framework and work internally to build out our climate 
transition plan 
	– Enhance our procurement and supply chain management 
capability to further strengthen engagement with 
environmental goals
	– Leverage AI to support supply chain engagement and 
improve emission data quality and reporting 
	– Source renewable energy across our Group and continue 
our roll out of LED lighting
	– Continue to support circularity by investing in our repairs 
and pre-owned businesses
How our business impacts the environment and how the environment impacts 
our business, are fundamental considerations in our decision-making processes. 
BUSINESS IMPACTS
We understand our business and supply chain have the potential to negatively 
impact our planet through the mining of metals and gemstones, the production 
and retailing of products, energy use, transportation, water and waste.
We strive to minimise these impacts and improve our overall environmental 
performance through ongoing stakeholder engagement, innovation and 
technological advancement and initiatives to build climate change resilience and 
protect nature and biodiversity.
ENVIRONMENT POLICY
The Environment Policy sets out our commitment to the continual improvement 
of the management and operation of our activities to minimise any adverse 
effects on the environment and public health.
This Policy applies to all Group operations worldwide and every colleague and 
contractor we employ. It refers to compliance with relevant environmental laws 
and regulations, ensuring environmental awareness and training, transparent 
dealings, the conservation of resources, sustainable procurement, aiming to 
mitigate against climate change, and managing risk. 
Our Vendor Code of Conduct includes our requirements in relation to 
environmental management and the prevention, mitigation and control of serious 
environmental and health impacts resulting from our supplier partners’ operations, 
including, but not limited to, raw materials, energy and greenhouse gas (GHG) 
emissions, water, waste, chemical and hazardous substance use, air quality and 
nature and biodiversity. It is supported by comprehensive ESG Partner Standards, 
designed to engage supplier partners with the achievement of environmental goals. 
OUR APPROACH
The Group is committed to operating to high levels of environmental stewardship, while 
safeguarding against climate related risk and supporting a more circular economy through 
our repairs and pre-owned businesses. 
CARING FOR OUR PLANET
93 
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CLIMATE ACTION 
The Group is committed to building climate resilience and achieving net-zero 
GHG emissions by 2050. We are taking prioritised action to reduce our 
emissions in line with what the latest climate science says is necessary to meet 
the goals of the Paris Agreement and pursue efforts to limit warming to 1.5°C. 
In March 2023, our near-term emission targets were verified by the Science 
Based Targets initiative (SBTi), which is a global body and collaboration between 
CDP, the UN Global Compact, World Resources Institute (WRI) and the 
Worldwide Fund for Nature (WWF). 
In FY25, the Group will set long-term emission reduction targets and apply to 
the Science Based Targets initiative for verification. 
Public commitments
Near-term SBTs aligned to 1.5°C under 
Paris Climate Agreement
Net-zero
Scope 1 and 2
50% reduction in absolute emissions 
by 2030 from a FY20 base year
2050
Scope 3
42% reduction in absolute emissions 
by 2030 from a FY20 base year
2050
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
TOTAL SCOPE 1, 2 AND 3 EMISSIONS
Overall, in FY24 our total gross GHG emissions across our Group decreased by 
3.1% and our Emissions Intensity Ratio reduced from 0.1125 to 0.1094 tCO2e 
per £’000 revenue
SCOPE 1 & 2 EMISSIONS
The Group reports a 9.5% increase in our Scope 1 & 2 emissions from 3,866 to 
4,233 tCO2e year-on-year, which increased our Intensity Ratio from 0.0025 to 
0.0028 tCO2e per £’000 revenue.
This increase is a consequence of the year-on-year growth in our property 
portfolio, including the showrooms acquired in November 2023. 
Another key factor was the relocation of UK support centre colleagues from 
Aurum House, to new premises at Carlton Park in May 2023. We continued to 
operate both buildings during FY24, with Aurum House accommodating 
strategic functions such as our Hallmark insurance business, following the closure 
of their office at Millfield House and its conversion into a new 6,000 sq. ft 
Repairs and Servicing Centre. 
While this year-on-year increase in Scope 1 and 2 emissions is disappointing, our 
total emissions intensity ratio per sq. ft has decreased from 0.2619 to 0.2320, and 
we remain committed to achieving our near-term science-based targets. 
Our target is to reduce
‘Scope 1 and 2’ emissions
Scope 3 emissions
50%
by
TOTAL GROSS  
SCOPE 1 and 2 (TCO2E)
FY20  
BASE YEAR
Estimated ‘direct’ emissions 
resulting from our
Group Operation
4,128 tCO2e
FY24
4,233 tCO2e
163,937 tCO2e
TOTAL GROSS  
SCOPE 3 (TCO2E)
FY20  
BASE YEAR
Estimated ‘indirect’ emissions 
resulting primarily from 
‘Purchased Goods 
and Services’.
100,899 tCO2e
by 2030
42%
by
by 2030
FY24
OUR EMISSIONS REDUCTION TARGETS
94 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

LEVERAGING AI TO SUPPORT OUR EMISSIONS REDUCTION 
STRATEGY 
With an estimated 97% of our total emissions within Scope 3, we are taking 
action to gain a more accurate understanding of our supply chain emissions 
and, where possible, support our supplier partners with their emissions 
reduction strategies. 
In FY24, as part of our project to leverage artificial intelligence (AI) to 
enhance our ESG reporting, we used AI outputs from semi-automated 
tools in our Scope 3 Category 1, 2 & 4 supplier specific emission calculations 
to validate verified emission values. and financial revenues retrieved from 
publicly available sources. AI outputs also supported our due diligence 
processes when mapping the Group’s unique supplier entities against 
publicly available datasets such as CDP.
In FY25, we will build on the success of this data collection and verification 
process to further streamline our reporting and, where necessary, support 
supplier partners with their own data collection process.
Our focus remains on reducing energy consumption, as well as generating our 
own energy, through the planned installation of solar panels on our Carlton Park 
Support Centre in FY25. Also in FY25, we plan to align with market factors 
when setting long-term science-based emission reduction targets to leverage the 
benefits of purchasing clean energy.
Following a project to consolidate our gas suppliers in the UK, we saw a 
reduction in purchased gas and continue to seek further efficiencies.
More information on our energy efficiency initiatives and performance can be 
found on pages 96 to 99.
SCOPE 3 EMISSIONS
The Group is pleased to report a 3.1% reduction in Scope 3 emissions year-on-
year from 169,698 tCO2 to 163,938 tCO2e. This decrease is the result of a 
combination of reduced Category 1 spend, enhanced primary data, and 
improved data collection processes. Better data collection, including the use of 
AI technology, also allowed us to adopt the Greenhouse Gas Protocol’s hybrid 
reporting methodology, which was applied to 10% of our FY24 spend in our 
Category 1, 2 and 4 emission calculation.
The hybrid approach reflects the use of supplier specific data in conjunction with 
a spend-based approach, and is more robust in comparison to previous spend-
based approach calculations, as it allows more accurate reporting and a focus on 
actions, which can support Scope 3 emission reduction. 
Our FY20 and FY23 datasets were also recalculated using the hybrid approach 
to give comparable results and are disclosed with our reporting categories on 
page 121.
The table on page 121 provides a detailed breakdown of our Scope 1, 2 and 3 
greenhouse gas (GHG) emissions by activity, calculated with reference to the 
GHG Protocol.
SUPPLY CHAIN ENGAGEMENT
Collaboration with brand partners and other suppliers is key to achieving our 
climate ambitions and addressing growing areas of public concern, such as 
ensuring robust traceability mechanisms and protecting and preserving nature 
and biodiversity.
Through our supply chain engagement, we are working to better understand the 
environmental impact of the products we sell and services we use, while 
supporting the achievement of our near-term science-based target to reduce 
Scope 3 carbon emissions by 42% by 2030.
Our ESG Partner Standards set out our environmental goals, and the actions 
needed throughout our value chain to achieve them. Priorities include the 
sustainable procurement of raw materials, transport and logistics, circularity, 
eco-innovation, biodiversity and nature, product information, packaging and 
marketing and events. 
Supplier partners are strongly encouraged to set science-based emission 
reduction targets and proactively share emissions data with us, either directly by 
completing a questionnaire, publicly through CDP, or through other reporting 
platforms, such as EcoVadis. 
We partner with EcoVadis, the global sustainability ratings platform, and advocate 
the use of their user-friendly carbon action module through our ESG Partner 
Standards. Brand partners and other suppliers are also asked to align with well-
recognised sustainability certifications that are relevant to the product or service 
they provide. 
Our brand partners are highly active in reducing their impact on the environment 
and continue to introduce more sustainable processes and materials into their 
research and product design. For example, the Watch & Jewellery Initiative 2030 
(WJI 2030) founded in 2022 by Cartier and Kering, has 60 member companies 
from the watch and jewellery industry, including many of our brands such as 
Cartier, Chanel, IWC Schaffhausen and Panerai. The Group advocates 
membership of WJI 2030 and its goals to achieve a more sustainable industry 
through collaborative initiatives in relation to climate action, preserving resources 
and fostering inclusiveness. 
95 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Properties we control and where 
installation is financially and 
practically viable 
FY22
FY23
FY24
2025
UK
US
Group 
UK
US
Europe
Group
UK
US
Europe
Group
Target
LED lighting 
82%
41%
70%
90%
51%
100%
84%
85%
67%
100%
81%
100%
Renewable energy 
100%
0%
77%
100%
0%
0%
77%
100%
0%
0%
70%
100%
In FY25, we will continue to work towards achieving ISO 50001 international 
energy management certification, in order to formalise and build on work 
already done to optimise energy use across our Group and further reduce costs 
and GHG emissions.
AFFORDABLE AND CLEAN ENERGY
We continue to work with new and existing landlords with the goal of powering 
all properties within our control from renewable energy sources by 2025.
Many of our shopping centre landlords are transitioning to clean energy, allowing 
showrooms to directly benefit from clean energy sources and more stable rates. 
These include Meadowhall, White Rose and Metrocentre in the UK, and Simon 
Property Group in the US. 
In the UK, 100% of all properties we control are backed by Renewable Energy 
Guarantees of Origin (REGOs), and in FY25, we will purchase Renewable Energy 
Certificates (RECs) in the US and Europe to achieve our target of sourcing 100% 
renewable energy across our Group by 2025.
In February 2024, our Carlton Park landlord gave permission for on-site 
renewable energy production, through the installation of solar panels. This 
project will commence early in 2025, with the CO2 offset estimated to be 70 
tonnes*, resulting in over £3 million in energy savings over the next 25 years.
The Group’s efforts to conserve energy and reduce GHG emissions are 
continually reviewed and supported by colleague awareness initiatives and training 
programmes. Our energy use and GHG emissions are reported on page 121.
*2020 emission factors
ENERGY MANAGEMENT
We strive to use energy in the most efficient, cost effective and responsible way and 
comply with all relevant local and international environmental laws and regulations. 
Our energy management system includes enhancing data collection and 
implementing energy efficient technologies such as LED lighting and motion 
sensors throughout our estate to reduce energy waste. We invest in the most 
efficient and reliable Heating, Ventilation, and Air Conditioning (HVAC) systems, 
which are regularly serviced in line with manufacturers’ guidelines. Temperatures 
are regulated and we use R32 refrigerant gas and R410 A, where there is no 
alternative. During FY24, a fault in our Knightsbridge showroom necessitated a 
full system repair, resulting in a significant year-on-year increase in our UK 
refrigerant emissions, which underlined the importance of our investment in our 
HVAC systems.
When searching for new premises and negotiating leases, we prefer locations with 
green building certifications such as BREEAM or LEED, demonstrating a landlord’s 
commitment to assessing and improving a building’s environmental performance, 
including energy efficiency, water use and the sustainability of raw materials. 
Energy efficiency is a priority within our redevelopment plans, which is evident 
within our Carlton Park Support Centre. In addition to standard energy-efficient 
technologies, the building has been fitted with a Variable Refrigerant Flow (VRF) 
system, which uses heat pumps to provide hot water. In the UK, energy 
consumption is monitored on a site-by-site basis in collaboration with a specialist 
energy partner, and from July 2024, we will be compliant with Phase 3 of the 
Energy Savings Opportunity Scheme. 
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
96 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

William Wood Watches: Valiant Collection – The Red Watch
A stainless-steel automatic diving watch featuring a vintage fire bell 
seconds hand, fire engine pattern seconds track with a crown made from 
a 100-year-old melted-down British brass firefighter’s helmet and straps 
which are made from upcycled fire hoses. 
97 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

BUILDING MANAGEMENT 
Maintaining strong relationships with our landlords is fundamental to the smooth 
running of our showrooms and achieving environmental goals. 
In keeping with our historic brand image, our property portfolio includes a small 
number of older premises that require particular attention in order to operate 
at optimum performance.
Our in-house facilities management teams proactively engage landlords to 
ensure our properties are well maintained, are energy efficient and have the 
appropriate fire, gas and electrical safety certifications in place. 
For an inclusive shopping environment, we meticulously plan our showroom 
layouts to ensure accessibility, including space for wheelchair manoeuvrability 
and  unobstructed pathways. Where necessary, we also provide physical 
accommodations, supported by colleague training to assist clients with disabilities. 
All sites are subject to regular, internal and independent audits to ensure 
conformance with all relevant national and international laws, as well as our own 
environmental standards. 
WATER 
Maintaining a reliable and hygienic water supply requires a significant amount of 
energy, at the same time, climate change and extreme weather conditions 
increasingly impact the predictability of water availability.
As a retailer, our water usage is relatively low. We promote water-saving 
measures across our Group and continue to take steps to reduce our freshwater 
intensity, for example, our new Carlton Park Support Centre is equipped with 
water efficient washroom facilities, which reduces the volume of water required 
to wash and flush by up to 50% compared with regular faucets and cisterns. 
Water meter data is used to identify sites with excessive water use and resolve 
any problems, and we continue to work with experts to gather baseline data to 
further reduce water use. 
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
Through our ESG Partner Standards, we ask supplier partners to minimise water 
waste and conduct industrial wastewater quality testing and/or monitoring as 
required by local law. No incidents of non-compliance with water quality or 
quantity permits, standards, or regulations were reported in FY24.
WASTE MANAGEMENT
We recognise the benefits of effective waste management systems to conserve 
natural resources, reduce costs and support a more circular economy, and are 
committed to achieving zero waste to landfill across our Group, through 
avoidance, recycling and reuse.
Across our Group, we have waste management arrangements in place with 
landlords and certified waste management companies, to ensure the responsible 
collection, transportation, monitoring, disposal and recycling of waste. 
In FY24, we continued our efforts to streamline waste management processes 
and improve data collection, to more accurately quantify our waste volumes and 
gain a better understanding of the types of materials recycled and resources 
diverted from landfill.
The majority of our shopping centre landlords report low or nil waste to landfill 
volumes. With shared waste management facilities making it difficult for us to 
accurately record and monitor waste streams and volumes, all UK showrooms 
have been issued with weighing scales and colleagues are asked to separate, 
weigh and record waste volumes. This initiative is supported by waste 
management awareness training and colleagues report that they are now more 
conscious about what they dispose of, and how.
WASTE INTENSITY
FY22
FY23
FY24
Waste in 
tonnes
% to 
landfill
Waste in 
tonnes
% to 
landfill
Waste in 
tonnes
% to 
landfill
UK
375
1
889
1
301
1
US
59
1
210
1
4
1
Europe
n/a
n/a
53
1
61
n/a
Total
434
1,152
366
Intensity 
ratio (sq. ft)
0.0008
0.0017
0.0005
WASTE ELECTRONIC AND ELECTRICAL EQUIPMENT 
We strive to deliver continuous improvements to our recycling and sustainability 
programme and comply with the Waste Electronic and Electrical Equipment 
(WEEE) Directive, which forms part of our Group policies and procedures in 
Europe. We enable and encourage WEEE recycling and in the US, recycle all 
electronics to the standards of the Environmental Protection Agency (EPA), 
Occupational Safety and Health Administration (OSHA), and federal and state 
laws. Due to the mechanical nature of the majority of our watches and the small 
size of watch batteries, the volume of WEEE we handle is very low. 
HAZARDOUS WASTE
We comply with all applicable national and international environmental laws and 
regulations, including the collection, treatment and disposal of hazardous waste, 
for which we partner with licensed contractors who operate an infrastructure of 
ISO 9001, ISO 14001 and OHSAS accredited hazardous waste treatment sites. 
REWARDING COLLEAGUES FOR ‘GREEN’ BEHAVIOURS
In October 2023, we launched a new colleague initiative to reward positive 
behaviours in support of our Purpose, and caring for our communities and 
our planet. 
Our GreenVibE incentive, operates through our award-winning recognition 
platform, VibE, and is promoted groupwide via our interactive colleague 
engagement platform, Workplace.
Colleagues are encouraged to suggest ideas to help improve our environmental 
performance or share ‘green deeds’, performed by themselves or other team 
members. Each week, the best ideas or deeds are communicated to the 
business and the winning colleague or colleagues are rewarded with points 
that can be redeemed for retail or experience vouchers. 
This initiative is proving to be a successful way of engaging colleagues with 
complex climate goals and empowering them to help make a tangible 
difference, whatever their role and sphere of influence. 
To date, over 50 colleagues have been recognised through GreenVibE and 
many ideas have been implemented, such as enhancements to operational 
processes to reduce packaging and transit, as well as technological 
improvements, including digital business cards and paperless timesheets. 
98 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

TRANSPORTATION AND LOGISTICS
We are working to reduce carbon emissions as a result of downstream transportation, business travel and colleague commuting. These journeys can take place by 
road, rail, sea and air. 
By the end of the year, 92% of our UK fleet are electric or hybrid and we do not currently operate company cars in the US or Europe. To encourage the wider use 
of personal electric vehicles, an initial 20 charging points have been installed at our new Carlton Park Support Centre, with provision for a further 20. An additional 
8 charging points are available at two other UK sites, all of which are on a preferential tariff for colleagues.
FY22
FY23
FY24
2030
UK
US
Group 
UK
US
Europe
Group
UK
US
Europe
Group
Target
Electric or hybrid company fleet
58%
n/a
58%
83%
n/a
n/a
83%
92%
n/a
n/a
92%
100%
Our UK and Europe and US Travel Policies require colleagues to apply sound judgement before arranging business travel. Air travel is limited to journeys necessary 
to progress business objectives and digital technologies are widely encouraged as an effective means of enabling collaborative working and maintaining engagement 
across our Group. 
Colleagues are encouraged to cycle to work through our cycle to work scheme, which allows them the opportunity of purchasing a tax efficient bicycle and 
accessories. All Support Centre sites are also equipped with showering facilities and secure cycle parking. 
Our Luxury Watch and Jewellery Virtual Boutique provides clients with an online concierge service, without the need for them to travel. To further support a 
cleaner, greener, online experience, we continued to increase the number of home deliveries made by EVs in the UK and are working across our Group to offer 
clients more environmentally friendly delivery options. 
FY22
FY23
FY24
2030
UK
US
Group 
UK
US
Europe
Group
UK
US
Europe
Group
Target
Home deliveries by electric vehicles
13%
0%
0%
22%
0%
n/a
17%
32%
0%
n/a
31%
100%
Through our ESG Partner Standards, we encourage supplier partners to continually improve the efficiency of their transportation and logistics and participate in 
joint industry initiatives, such as EV100, which is a global initiative committed to accelerating the transition to electric vehicles by 2030. The Group’s vehicle fleet is 
considered too small to join this initiative. 
PACKAGING 
High-quality, durable packaging is necessary to protect the products we sell, however, the Group is committed to limiting excess packaging and introducing more 
sustainable materials wherever possible to help reduce waste, conserve resources and minimise pollution. 
In FY24, we worked with own brand packaging suppliers to secure fit-for-purpose jewellery presentation boxes that appeal to luxury clientele and are recyclable. 
It is envisaged that current packaging stocks will be used by the end of 2025, enabling us to transition a 100% fully recyclable own brand packaging solution, well 
ahead of our 2030 target. 
FY23
FY24
2030
UK
US
Europe
Group
UK
US
Europe
Group
Target
Recyclable packaging (own brand)*
66%
100%
n/a
71%
66%
100%
n/a
71%
100%
* Excludes small magnets and foam which must be separated before recycling.
Our principal packaging suppliers operate to ISO 9001 and ISO 14001 quality standards, and in the UK, we are fully compliant with The Producer Responsibility 
Obligations (Packaging Waste) Regulations 2007, through the registered compliance scheme. 
We are continually looking for ways to make it easier for clients to be greener, including printing reminders to recycle on packaging and gift boxes. Where 
appropriate, we also ask clients if they would like to reuse presentation boxes to minimise any negative ‘end-of-life’ environmental impact.
The majority of our branded watch boxes are considered part of the product itself and kept as storage, however, we continue to see innovations in packaging design 
and production, including fully recyclable, biodegradable, and compostable materials such as mycelium and soluble seaweed that can be reused as plant fertiliser. 
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WOLF watch winders, watch cases and travel rolls are crafted from a variety of sustainable materials including vegan leather, recycled plastics and sustainably grown Portuguese cork. Their 
gift boxes and packing materials are also plastic-free and made using FSC paper and recyclable cardboard.
BIODIVERSITY AND OUR IMPACT ON NATURE 
We recognise nature and biodiversity form the foundation of the world’s 
economy, yet they are deteriorating and declining faster than at any time in 
human history. 
The Group supports the recommendations from the Taskforce on Nature-
Related Financial Disclosures and is working to understand risks and opportunities 
in relation to nature-related issues within our value chain, in order to ensure they 
are incorporated into our strategic planning, risk management and asset 
allocation decisions. 
Biodiversity and the impact on nature is considered as a factor when procuring 
products and services, as well as in the design and modification of showrooms, 
offices, equipment, and processes. 
We will not tolerate any harsh or inhumane treatment of animals and all suppliers 
must conform to relevant international laws and have processes in place to 
protect endangered species and habitats.
Our Vendor Code of Conduct includes a specific requirement for brand partners 
and other suppliers to prevent, mitigate and control any impacts from their 
operations on biodiversity. Our ESG Partner Standards also ask supplier partners 
to share relevant data and report progress in relation to preserving resources 
and the rehabilitation of impacted ecosystems. These standards also highlight our 
goal to offer more socially and environmentally preferable product options. 
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
Clients can choose from a growing number of product options, including watch 
straps and packaging made from a variety of waste materials, including recycled 
stainless steel, plastic, rubber and cloth, and we are starting to see more 
biodegradable packaging options, made from organic matter, such as mushrooms, 
seaweed and green waste.
Hard woods or hard wood veneers found within items such as jewellery boxes 
and watch cases, are sourced from reputable, sustainably managed sources and 
we only allow certified timber in new showrooms, workshops and office designs.
Our Carlton Park Support Centre is set within 32 acres of maintained woodlands 
and green space, which are home to a variety of plant life and insects. After a 
series of negotiations with our landlords and local apiarists, we will introduce 
several beehives in FY25, which will be leased and managed by a local beekeeper, 
further supporting our ecosystem and the biodiversity of plant and animal life. 
100 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

To mark Earth Day on 22 April 2024, our Hallmark Team gifted 
hundreds of sunflower seedlings to colleagues working in our 
Carlton Park Support Centre.
The seedlings were accompanied by instructions on how to nurture and 
grow them into pollination powerhouses to attract butterflies and bees.
This initiative to support local biodiversity is one of many inspired by our 
GreenVibE colleague incentive scheme.
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AVOID
Our expert sales teams are 
highly trained to help clients 
make once-in-a-lifetime 
choices to suit individual 
needs and lifestyles 
R EDUCE
Our high-quality watches 
and jewellery are designed 
to last, helping clients to 
buy less, by buying well 
R EUSE
Our pre-owned business 
reduces the demand for 
raw materials and carbon 
emissions from the 
manufacturing process 
R EPAIR
Our expert after-care and 
servicing teams help keep 
watches and jewellery at 
their highest value and use 
for as long as possible
R ECYCLE
Our product options 
increasingly contain the 
innovative use of waste 
materials and parts
SUPPORTING CIRCULARITY ACROSS OUR GROUP 
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
The Group is committed to promoting innovation and advancement in circular design, while keeping more watches and 
jewellery in circulation through our repairs and pre-owned businesses. In FY24, we continued to increase the number of 
watches kept in circulation through our repairs and pre-owned businesses year-on-year.
.
SUPPORTING A CIRCULAR ECONOMY
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THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

REPAIRS AND SERVICING
To help keep more luxury watches at their highest value and utilisation for 
longer, in FY24, we opened a new Repairs and Servicing Centre in Leicester. This 
centre is meticulously designed to the highest Swiss standards and will allow our 
UK teams to accommodate a further 14,000 repairs over the next three years, 
while providing additional repairs and servicing support for strategic brand 
partners. It also provides an opportunity to attract and train more watchmakers 
and technicians, accelerate repair and servicing turnaround times, and support 
the growth of pre-owned watch sales. 
To further expand our repairs and servicing capacity in the UK, we are relocating 
our Newcastle Watch Workshop from its current location into a larger 
neighbouring location. This allows for the installation of a state-of-the-art 
workshop, which will allow us to quadruple the workshop’s repairs and servicing 
capacity once recruited. The Group has the largest luxury watch services 
provision of any UK retailer.
Despite our continued investment in additional capacity, repairs by expert 
technicians have been known to take several months to complete. In response 
to a need to enhance this client journey, in FY24 we launched the first phase of 
a client-facing repairs system, which allows UK clients to track and monitor the 
progress of their repairs. A trial of this user-friendly digital interface will launch in 
our US showrooms in FY25.
In the US, our Repairs and Servicing Group (RSG) comprises two strategically 
located service centres in Florida and Connecticut. In FY24, we grew our RSG 
capacity by almost 3,800 sq. ft to accommodate a further 28 watch makers and 
technicians, and meet demand, with US repairs sales increasing 85% from FY22 
to FY24. 
PRE-OWNED
Opting for a high-quality pre-owned watch reduces the demand for raw 
materials and results in less overall energy and waste.
Through our sales channels, we offer clients a curated collection of luxury pre-
owned watches and vintage timepieces, including Jaeger-LeCoultre, Patek 
Philippe, Cartier, Breitling, OMEGA, and TAG Heuer.
In FY24, the Group was proud to become part of the network of Official Rolex 
Retailers, authorised to sell Rolex Certified Pre-Owned watches in the US and UK. 
Our US-based pre-owned watch business, Analog:Shift, is a key contributor to 
achieving our circularity goal. 
Our Rolex Certified Pre-Owned programme is attracting new clients, many of 
whom see brand-certified, fully warrantied and guaranteed pre-owned 
timepieces as a more sustainable, accessible alternative to new models. In FY25, 
we will seek to attract more new clients and tempt current clients, with the 
introduction of a dedicated shop-in-shop display, supported by targeted 
marketing campaigns.
SUPPORTING GROWTH 
We continue to grow our team of highly skilled and accredited watchmakers; 
creating work opportunities and supporting local economies, while helping us to 
keep more watches at their highest utilisation and value for as long as possible. 
All three students we sponsored to study at the British School of Watchmaking, 
successfully completed their course in FY23, and in January 2024, we supported 
a fourth candidate by paying their course fees in full. Our three US students who 
participated in accelerated watchmaking training in partnership with the Lititz 
Watch Technicum under the Swiss American Watchmakers Training Alliance 
(SAWTA) certification programme, will undergo their final assessment in August 
2024 before joining our team of certified watchmakers.
In FY25, a number of trainees will achieve their full brand certifications and join 
our team of accredited watchmakers. We continue to actively recruit and 
develop talented individuals into these specialist roles, supported by our 
considerable investment into training and creating service centres of excellence. 
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ACADÉMIE HORLOGÈRE DES CRÉATEURS INDÉPENDANTS (AHCI)
In April 2024, we secured a three-year partnership with the AHCI, which exists 
to preserve traditional watchmaking, support talented watchmakers and 
promote quality, innovation and creativity. 
This non-profit organisation provides watchmaking’s rising stars with a platform, 
as well as support and guidance, as they hone their craft and begin their careers. 
As an official partner, the Group can support young watchmakers and call on a 
network of well-established, prestigious watchmakers to help elevate the 
craftsmanship, precision and allure of luxury watches through events and other 
promotional activities. 
NEW JEWELLERY, OLD MEMORIES
Through our Mappin & Webb business, we have been combining timeless 
craftmanship with superior quality and contemporary design for over 235 years.
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued
Mappin & Webb’s skilled craftsmen and women can restore jewellery items of 
any age, make, or design to their original glory, and we offer clients a range of 
repair, cleaning, restoration, and renovation services, alongside the latest branded 
and fine jewellery collections.
From family heirlooms to flea market finds, items can be skilfully modernised and 
customised to be enjoyed by future generations or fashionistas, who want to 
make a statement with jewellery that complements their tastes and lifestyle, 
while reducing the reliance on raw materials.
In May 2024, our Mappin & Webb business was granted Royal Warrant status 
to His Majesty the King for the full five-year term. The Group’s commitment to 
sustainability, and reducing our impact on the environment, was a determining 
factor in our application process. 
Our support of a more circular economy is further boosted by our Susan 
Caplan offering and Betteridge business in the US, which specialise in the 
restoration of vintage designer jewellery. 
104 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

SPOTLIGHT ON CIRCULAR DESIGN 
After Watches of Switzerland celebrated the exclusive UK launch of the first 
fully eco-innovative luxury watch, ID Genève, in March 2023, the Financial 
Times reported in October 2023, that Hollywood actor and environmentalist, 
Leonardo DiCaprio, had personally invested in the Swiss start-up. It was also 
reported that the brand had become Switzerland’s first luxury watch 
company to be awarded a ‘B Corp’ certification. 
B Corp is an independent certification awarded to companies demonstrating 
enhanced commitments to environmental and social goals.
ID Genève’s circular model is founded on the principles of the circular 
economy and based entirely on the reuse of materials, the elimination of 
waste and pollution, and the regeneration of nature. 
DiCaprio said he had invested in ID Genève because the brand was 
“disrupting the luxury watch industry” and “championing ethically sourced 
and recycled materials and low-carbon footprint processes in a circular economy”.
We will continue to improve colleague knowledge on the principles and 
practicalities of the circular economy, in order to highlight circular attributes 
in the products we sell and services we offer and help clients make more 
sustainable choices. 
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We fully support the recommendations of the Financial Stability Board’s Task 
Force on Climate Related Financial Disclosures (TCFD) and continue to evolve 
our ESG Strategy to ensure potential climate related risks and opportunities are 
identified and managed in a structured, transparent and measurable way. 
During the year, we have continued to make progress in identifying, managing 
and mitigating material climate related risks and opportunities, and this is 
reflected in our enhanced CDP score, which improved from a ‘C’ to a ‘B’ in 
2023. In addition, our determination to provide decision-makers with consistent, 
comprehensive, standardised information, was underlined by our participation 
in a trial, funded by Innovate UK, the UK Innovation Agency, to leverage cutting-
edge AI technology, to improve our FY25 environmental reporting and support 
the achievement of sustainability goals. 
We are committed to reducing absolute Scope 1 and 2 greenhouse gas (GHG) 
emissions by 50% by 2030 from a FY20 baseline. We also commit to reducing 
absolute Scope 3 GHG emissions by 42% within the same timeframe. These 
near-term targets are aligned to a 1.5°C trajectory and have been verified by the 
Science Based Targets initiative (SBTi). 
In September 2023, we cemented our commitment to caring for our planet, by 
linking our existing loan facility to the achievement of our science-based 
emissions reductions targets (SBTs). This provides us with a clearly defined 
pathway to reduce GHG emissions, help prevent the worst impacts of climate 
change and future-proof business growth.
We continue to engage strategic brand partners and other suppliers with our 
climate goals, and in December 2023, Rolex published their commitment to 
supporting partners in their sustainability efforts and ensuring transparency and 
exemplary conduct across their entire value chain. 
COMPLIANCE STATEMENT
In meeting the requirements of the Listing Rules 14.3.27 R we have concluded 
that we fully aligned with the TCFD reporting recommendations for the 
accounting period ending 28 April 2024. In addition, the Group complies with 
the UK Government’s Climate-Related Financial Disclosure (CFD) regulations.
In the table below we set out details of the TCFD reporting recommendations 
against the eleven disclosure requirements and the CFD disclosure requirements. 
In assessing our alignment, we referenced the guidance documents referred 
to in the Listing Rules guidance notes, taking into account the 2021 TCFD all 
sector guidance.
TASK FORCE ON CLIMATE 
RELATED FINANCIAL DISCLOSUR ES
TCFD disclosure
CFD requirements
Summary of disclosure
More information
GOVERNANCE
Describe the 
Board’s oversight 
of climate related 
risks and 
opportunities
Describe the 
company’s governance 
arrangements in 
relation to assessing 
and managing climate 
related risks and 
opportunities
The Board, led by the Chair, Ian Carter, has overall responsibility for managing climate-
related risks, as well as ensuring our strategy creates value and achieves our Purpose: to 
WOW our clients, while caring for our colleagues, our communities and our planet. 
Our Board considers climate related issues when reviewing and guiding our strategy, 
setting business performance objectives and agreeing annual budgets, including major 
capital expenditures, such as the roll out and maintenance of new HVAC systems across 
all showrooms.
The ESG Committee, chaired by Independent Non-Executive Director, Baroness (Rosa) 
Monckton MBE, meets at least three times a year and addresses climate related issues. As 
a Board Committee, it ensures our main Board has supporting information and context 
when making strategic decisions in relation to key climate related issues. Such issues are 
officially reported to the main Board as and when key decisions are required, for example, 
the approval of our ESG Strategy, associated targets and supporting documents, such as 
our Environment Policy, Vendor Code of Conduct and ESG Partner Standards. 
The ESG Committee monitors performance against climate related goals and targets, 
using frameworks such as the CDP questionnaire on climate change, and challenges our 
ESG Steering Group on progress. The Committee also ensures the Group has an effective 
risk management system in place, with key climate related risks being principally governed 
between both our ESG Committee and Audit & Risk Committee, which meets on a 
quarterly basis. 
Climate 
Governance 
Framework 
on page 110
Principal Risks and 
Uncertainties on 
pages 130 to 138
106 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued

TCFD disclosure
CFD requirements
Summary of disclosure
More information
GOVERNANCE
Describe 
management’s role 
in assessing and 
managing climate 
related risks and 
opportunities
Describe the 
company’s governance 
arrangements in 
relation to assessing 
and managing 
climate-related risks 
and opportunities
Brian Duffy, CEO, has overall operational responsibility for our Climate Strategy and the 
mitigation of related risks. 
Anders Romberg, CFO, has day-to-day operational responsibility for identifying and 
addressing climate related risks and opportunities and chairs a monthly ESG Steering Group. 
This Steering Group reports into the ESG Committee and is comprised of senior leaders 
who each have responsibility for assessing and managing climate related risks and 
opportunities against KPIs aligned to our ESG Pillars of ‘People, Planet and Product’.
The ESG Steering Group is advised by Kesah Trowell, Head of Sustainability and ESG, who 
has significant experience in climate related matters. It ensures all operational matters in 
respect to our ESG Strategy are fully embedded into our wider business strategy and 
operation, through weekly engagement with our Trading Board and ad hoc, as required. 
Our Finance Team also plays a key role in ensuring climate related risks and opportunities 
are embedded into our core business strategy, by making sure they are considered within 
our budget planning and approval processes. 
Climate related issues are monitored by the Audit & Risk Committee as part of the review 
of principal and emerging risks.
Each ESG pillar is supported by Working Groups, who also have a responsibility for 
identifying climate related risks and opportunities. Our Working Groups include senior 
operational managers who are assisted by input from the Head of Sustainability and ESG 
and external consultants. These Working Groups meet every four to six weeks and are 
chaired by specialist ESG Steering Group members. 
Our Planet Working Group has responsibility for developing and implementing the 
Group’s Climate Strategy, which includes reducing Scope 1 and 2 carbon emissions 
resulting from buildings and logistics, energy and waste management. 
Our Product Working Group is responsible for developing and executing our Supply 
Chain Engagement Strategy, including managing the environmental and ethical impacts of 
products within our value chain, such as the impact of raw material extraction, 
manufacturing, packaging and transportation. 
Each Working Group has joint responsibility for reducing Scope 3 emissions.
ESG Governance 
on page 71
Climate 
Governance 
Framework 
on page 110
STRATEGY
Describe the 
climate related 
risks and 
opportunities 
the organisation 
has identified over 
the short, medium, 
and long term
Description of 
1) the principal climate 
related risks and 
opportunities arising 
in connection with the 
company’s operations, 
and 2) the time 
periods by reference 
to which those risks 
and opportunities 
are assessed
We consider climate related risks and opportunities across the short (<5 years), medium 
(5-10 years) and long-term (>10 years) and these time horizons were considered according 
to our sector, the life span of our assets, the type of the climate related risks and 
opportunities we face and the geographies in which we operate.
The severity of the impacts we experience is determined by the extent to which the world 
warms. We therefore considered potential impacts for possible scenarios:
•	1.5°C above pre-industrial levels, in line with what the latest climate science says is necessary 
to avoid the worst physical impacts of climate change with increased transition risk
•	Below 2°C above pre-industrial levels, in line with gradually increasing stringency of 
climate policy to limit the physical impacts of climate change
•	2-3°C disorderly transition above pre-industrial levels, where the transition to a 
low-carbon economy is delayed increasing the risk associated with the transition
•	4°C above pre-industrial levels, which is our current warming pathway if the world 
does not take climate action, potentially exposing us to the most extreme physical 
impacts of climate change 
We consider risks in terms of both impact and probability. Impact refers to the severity of the 
consequences that may arise from a risk event, while probability refers to the likelihood or chance 
of the risk event occurring within the considered climate scenarios. Likelihood is dependent on 
the scenario considered and is determined through the outputs of the scenario modelling.
Assumptions 
can be found 
on page 112
Financial 
boundaries can be 
found on page 111
107 
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TCFD disclosure
CFD requirements
Summary of disclosure
More information
Describe the 
impact of climate 
related risks and 
opportunities on 
the organisation’s 
businesses, 
strategy, and 
financial planning
Description of 
the actual and 
potential impacts of 
the principal climate 
related risks and 
opportunities on the 
company’s business 
model and strategy
Following a strategic review, we assigned financial impacts to identified climate related risks 
and opportunities, before integrating them into our budget and long-range planning 
process.
Our strategic review process also focused on target setting and issues such as energy 
efficiency and supply chain transparency, resulting in them being incorporated into our 
long-term strategy and standard business processes. 
Strategic opportunities progressed so far include future proofing our Support Centres, 
and in FY25 we will invest in strengthening our procurement and supply chain management 
functions to further improve supply chain engagement.
We have assessed the potential impacts of identified climate related risks on key suppliers 
and assigned final risk scores based on:
– Exposure to the hazard, derived through modelling the likelihood of the hazard in low 
and high-carbon scenarios
– Vulnerability, assessing the potential impact of the hazard and mitigation actions through 
interviews and discussions with internal stakeholders and key suppliers
The table on pages 114 to 117 includes identified high-rated risks. All identified climate 
related risks and opportunities were publicly disclosed within our response to the 2023 
CDP questionnaire on climate change. 
Pages 114 to 117
Describe the 
resilience of the 
organisation’s 
strategy, taking 
into consideration 
different climate 
related scenarios, 
including a 2°C or 
lower scenario
An analysis of the 
resilience of the 
company’s business 
model and strategy, 
taking into 
consideration different 
climate-related 
scenarios
The Group recognises the importance of taking steps to ensure our assets and business 
strategy are resilient to the inevitable effects of a changing climate.
To test the robustness of our business strategy, we conducted a qualitative and quantitative 
climate scenario analysis of our business operation in FY22 and on our supply chain in 
FY23, considering an orderly (1.5°C and 2°C), disorderly (2-3°C) and business-as-usual 
(4°C) scenario up to 2050. This analysis enabled us to identify key climate related risks and 
opportunities faced by the Group and understand where in our operations we may be 
vulnerable. These risks are reviewed on an annual basis. 
As a result of our analysis, we have enhanced our business processes, for example, we 
assess climate related risks when negotiating leases and our procurement process asks 
suppliers to set carbon reduction targets and encourages them to aspire to the objectives 
of the Paris Climate Agreement to limit global warming to 1.5°C. 
Pages 112 to 113
	
RISK MANAGEMENT
Describe the 
organisation’s 
processes for 
identifying and 
assessing climate 
related risks
Description of how the 
company identifies, 
assesses, and manages 
climate related risks 
and opportunities
Our climate related risks and opportunities sit within detailed risk classification frameworks. 
The Group defines risk as uncertainty around the organisation’s ability to achieve its 
objectives and execute its strategy effectively. As we consider climate change as a principal 
risk, related risks are identified and assessed following the same established framework as 
other significant risks impacting the business.
Stakeholder consultation and qualitative climate scenario analysis are used, as well as an 
analysis of existing and emerging regulatory requirements, to identify key physical and 
transition climate related risks and opportunities affecting our business operation. 
We also carried out a mapping exercise of our supply chain, followed by a quantitative 
Climate Scenario Analysis (CSA) and a series of workshops with internal and external 
stakeholders, to identify, manage and mitigate climate related supply chain risks. 
Climate risks are monitored on an ongoing basis, allowing us to identify any changes and 
make the necessary adaptations.
Climate Risk 
Management 
Process on pages 
132 to 133
TASK FORCE ON CLIMATE R EL ATED FINA NCIAL DISCLOSUR ES
continued
108 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued

TCFD disclosure
CFD requirements
Summary of disclosure
More information
Describe the 
organisation’s 
processes for 
managing climate 
related risks
Description of how 
the company 
identifies, assesses, 
and manages climate 
related risks and 
opportunities
We take the necessary mitigation or adaptation actions to prepare for identified climate 
related risks, depending on the severity of the risk. Similarly, where opportunities associated 
with physical or transitional risks are identified, we work to leverage them. 
The Group has embedded a robust risk management process across all principal risks. 
Identified risks are incorporated into our Group risk register and risks classified as major 
or severe are escalated to the Board, whereas minor and moderate risks are handled by 
the appropriate committee or risk owners.
Principal Risks and 
Uncertainties on 
pages 134 to 139
Describe how 
processes for 
identifying, assessing, 
and managing 
climate related risks 
are integrated into 
the organisation’s 
overall risk 
management
Description of how 
processes for 
identifying, assessing, 
and managing climate 
related risks are 
integrated into the 
company’s overall risk 
management process
The Group identifies, assesses, and manages climate change as a principal risk through our 
overall risk management approach. 
We consider climate related risks and opportunities using the TCFD categories, which 
cover transition risks (political and legal, market, technology and reputation), and physical 
risks (acute and chronic), as well as opportunities posed by a transition to a low-carbon 
economy (resource efficiency, energy source, products and services, market opportunity). 
Identified risks are mitigated through our established risk management process.
Climate Risk 
Management 
Process on 
pages 132 to 133
METRICS AND TARGETS
Disclose the 
metrics used by 
the organisation to 
assess climate 
related risks and 
opportunities in 
line with its 
strategy and risk 
management 
process
KPIs used to assess 
progress of targets 
used to manage 
climate-related risks 
and realise climate-
related opportunities 
and a description of 
the calculations on 
which those key 
performance 
indicators are based
We have mapped our supply chain risks identified in our quantitative CSA to metrics, 
which allow us to track our progress managing these risks.
During a workshop with internal stakeholders, we reviewed and approved additional 
metrics to monitor our supply chain risks such as extreme weather events, extraction of 
raw materials, introduction of carbon prices and electric vehicle legal requirements. 
The Group has collected data against these metrics and assigned responsible data owners 
to monitor them in line with our strategy and risk management process.
Metrics and 
Targets on 
page 119
Disclose Scope 1, 
Scope 2, and, if 
appropriate, Scope 
3 greenhouse gas 
(GHG) emissions, 
and the related risks
N/A
The Group reports Scope 1, 2 and 3 GHG emissions, which are calculated in line with 
the GHG Protocol methodology. Our figures are externally assured and reported over 
a three-year period within our Annual Report and Accounts. The methodologies used 
to calculate our metrics are also reported. As well as the absolute figure, we report our 
intensity ratios, which allow us to understand the impact of our growing business. 
GHG Emissions 
on page 121
Describe the targets 
used by the 
organisation to 
manage climate 
related risks and 
opportunities 
and performance 
against targets
Description 
targets used by the 
company to manage 
climate-related 
risks and to realise 
climate-related 
opportunities 
and of performance 
against those targets
Our emissions reduction targets to achieve net-zero GHG emissions by 2050 in line 
with a 1.5°C trajectory have been validated by the SBTi. The Group commits to reduce 
absolute Scope 1 and 2 GHG emissions 50% by 2030 from a FY20 baseline. The Group 
also commits to reduce absolute Scope 3 GHG emissions 42% within the same time 
frame. These targets are underpinned by a series of goals to help us manage risks and 
opportunities and these are reported on pages 96 to 99. 
Metrics and 
Targets on 
page 119
109 
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GOVERNANCE OF CLIMATE RELATED RISKS AND OPPORTUNITIES
As part of our continual improvement and in acknowledgement of the serious threat posed by climate change, we regularly review our processes to ensure the 
management of climate related risks and opportunities is optimised across our Group and value chain. The Board, led by Ian Carter, has overall responsibility for 
climate related issues and stays informed on current best practice in climate governance by maintaining dialogue with peers, policy makers, investors and other key 
stakeholders and works to ensure material climate related risks, opportunities and strategic decisions are transparently reported to stakeholders. 
The CEO, Brian Duffy, has overall operational responsibility for our climate strategy, including the mitigation of climate related risks and leveraging opportunities 
identified as a result of a changing climate. Climate related risks and opportunities identified over the short, medium and long term are presented to the Audit & 
Risk Committee and ESG Committee on an ongoing basis by key representatives from our ESG steering group. 
This process ensures materiality is properly assessed at varying levels of our business and the appropriate action is taken. The below governance framework is in 
place to ensure climate related risks and opportunities are understood, managed, and regularly reported, and that they are integrated into the Group’s core business 
strategy, risk management processes and investment decisions.
Overall responsibility for climate-related policy, mitigation of key climate related risks and leveraging opportunities 
Chaired by Ian Carter and attended by CEO Brian Duffy 
BOARD
AUDIT & RISK COMMITTEE 
ESG COMMITTEE
	– Chaired by Non-Executive Director, Baroness 
(Rosa) Monckton MBE
	– Approves Climate Strategy and related targets
	– Reviews progress against set targets
	– Reviews key climate related risks and opportunities
	– Oversees mitigation strategies 
	– Ensures appropriate action to meet goals and KPIs
	– Ensures adequate resource and funding is in place.
	– Chaired by Non-Executive Director, Robert 
Moorhead
	– Considers climate related risks as part of the 
review of principal and emerging risks
	– Oversees compliance and progress on reporting
	– Reviews internal controls and provides 
accountability
ALL COLLEAGUES
Help achieve goals and feed back areas for improvement
TRADING BOARD  
ESG STEERING GROUP
	– Chaired by CFO, Anders Romberg 
	– Defines climate related goals, targets and KPIs over short, medium and 
long-term and monitors progress
	– Ensures actions to manage identified climate risks and opportunities are 
embedded into Group risk management processes, core business strategy 
and financial decision-making
	– Chaired by CEO, Brian Duffy 
	– Agrees environmental goals, targets and KPIs
	– Embeds actions to manage climate related risks and opportunities into core 
business strategy
PRODUCT WORKING GROUP 
	– Led by Eric Macaire, Executive Director Global Buying and Merchandising
	– Supports delivery of actions to meet goals and targets
	– Identifies opportunities to collaborate across the value chain to increase 
climate resilience and create shared value
	– Advocates climate resilience for our industry
PLANET WORKING GROUP 
	– Led by CFO, Anders Romberg
	– Supports delivery of actions to meet goals and targets
	– Identifies opportunities to increase climate resilience and leverage 
opportunities and assesses how they impact the business and value chain in 
the short, medium and long-term
	– Champions positive behaviour changes 
	– Embeds climate change culture and mindset
KEY COLLEAGUE LEADS & EXPERTS
	– Coordinated by Kesah Trowell, Head of 
Sustainability and ESG
	– Identifies climate related risks and opportunities 
and assesses how they impact the business and 
value chain in the short, medium and long-term
	– Develops action plans to deliver environmental 
targets, and tracks progress against targets
	– Establishes and reviews effective mitigation and 
controls to manage climate risks
	– Day-to-day delivery of climate goals and 
management of climate related risks and 
opportunities
REMUNERATION COMMITTEE
	– Chaired by Non-Executive Director, Tea Colaianni 
	– Considers climate related targets when 
determining the ESG underpin related to the 
Group annual bonus
	– Ensures incentive framework motivates 
colleagues
	– Renews and approves performance measures 
for bonus to align with strategic objectives
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STRATEGY
The Group considers climate change to be a principal risk and as such, our 
approach to mitigating and managing climate-relate risks and leveraging 
opportunities is incorporated into our core business strategy and operation. 
We use the following time horizons across the short, medium, and long-term, 
which are agreed by the Board and in line with time horizons used when 
considering wider strategic and business planning. 
Impact time horizon
Year from 
Year to
Duration
Short term
FY25
FY29
<5 years
Medium term
FY30
FY34
5-10 years
Long-term
FY35
FY35+
>10 years
The timeframes were defined according to the retail sector and the nature of the 
climate related risks we face, such as physical risks, ensuring business continuity, 
changing consumer preferences, regulatory changes and reputation. We also 
considered the long lifespan of our assets, our infrastructure and the geographies 
in which we operate.
Our risk classification scoring is as follows:
Financial impact
EBIT impact
Probability
1
Negligible
< 1% of EBIT
Rare
2
Minor
1-5% of EBIT
Unlikely
3
Moderate
5-10% of EBIT
Moderate
4
Major
10-20% of EBIT
Likely
5
Severe
> 20% of EBIT
Almost certain
The financial impact of a risk includes any potential control and mitigation costs 
incurred to manage the risk and the cost of repair/replacement programmes or 
loss of revenue if the risk were to be realised.
Risks
Opportunities
Climate related risks 
and opportunities 
identified during a 
CSA of our business 
operations
Extreme weather 
events disrupting key 
sites and IT systems
Energy efficiency initiatives 
across our property 
portfolio and introduction 
of Uninterruptable Power 
Supplies (UPS)
Increased energy 
requirements
Procuring renewable energy
Changing consumer 
preferences
Promoting the longevity 
of well-made watches and 
jewellery, along with our 
pre-owned and repairs 
offerings 
A further identified risk in relation to the ‘Legal requirement for an electric or 
alternative fuel fleet in the UK has been declassified, following the UK 
Government’s decision in December 2023 to extend trade rules on electric 
vehicles until the end of 2035.
Our Climate Scenario Analysis considered the following scenarios using data from publicly available third-party sources, Network for Greening the Financial System 
(NGFS) and IPCC Shared Socioeconomic Pathways:
Scenario
Transition scenario 
Physical scenario
1.5ºC
	– Rapid transition to a global low-carbon economy
	– Unified regulations and ambitious climate policies are implemented immediately and smoothly
NGFS net-zero GHG 
emissions by 2050
Not considered* 
Below 2ºC
	– Steady transition to a global low-carbon economy
	– Required by the TCFD recommendations
	– Aligns with the Group’s net-zero GHG emissions target
NGFS below 2 degrees
IPCC SSP1 RCP2.6
2-3ºC disorderly transition
	– Delayed and disorderly transition leading to notable transition and physical impacts
NGFS delayed transition
IPCC SSP2 RCP4.5
4ºC
	– Business-as-usual emissions 
	– Assumes climate inaction 
	– No additional policies are implemented to address the climate agenda and temperatures rise to 4°C 
above pre-industrial levels
NGFS current policies
IPCC SSP5 RCP8.5
 *Below 2°C scenario has been used which is also a low-carbon scenario.
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Assumptions and estimates included within the qualitative and quantitative CSA are shown in the below tables:
QUALITATIVE CLIMATE SCENARIO ANALYSIS
Physical risks 
Flooding and wind
	– Flood events are assumed to only impact the floor the Group occupies. Each floor is assumed to be 3m (10 ft) high
	– For the UK, fluvial/river flooding is the dominant form of flooding
	– For Florida in the US, fluvial flooding dominates in the lower return periods, whilst coastal flooding driven by 
hurricanes dominates in the higher return periods
	– Stock, fixtures and fittings and IT equipment values have been taken at their net book value
	– Group sites and assets are assumed to be static to isolate the climate signal from extreme weather events
Heating and cooling (changing 
energy costs)
	– Proportion of energy used at all showrooms by heating and cooling is constant
	– Energy consumption remains constant over time to isolate the climatic signal
Transition risks 
Carbon pricing on Scope 1 
and Scope 2 emissions
	– NGFS carbon price data taken to be applied to all Scope 1 and Scope 2 operational emissions
	– Carbon price is applied in replacement of the Climate Change Levy (CCL) from 2020 onwards, which could result 
in cost savings
QUANTITATIVE CLIMATE SCENARIO ANALYSIS
Transition risks 
Carbon pricing exposure
	– 2°C scenario assumes that a carbon price is applied uniformly across all countries
	– Stainless steel was selected as the material of focus since it is the largest single material in quantity in a wristwatch
	– We estimated that the content of stainless steel per wristwatch is approximately 100g
	– We calculated the carbon footprint of a watch based on the estimated emissions associated with the production of 
stainless steel
	– We assumed that the stainless steel used in the production of the watches is imported into the European Union to 
be further transformed
Following our qualitative CSA, we conducted a quantitative CSA for our direct operations to quantify the potential financial impact, as well as other business 
impacts, such as consumer sentiment and impacts to our value chain in relation to key risks.
Additionally, the assessment allowed the Group to identify risk hotspot locations to inform mitigation actions. The following physical risks were analysed in the 
quantitative CSA:
	– Extreme weather events disrupting offices and distribution centres 
	– Increased office and showroom energy requirements for heating and cooling
To assess the exposure of our sites to extreme weather events and increased energy requirements for heating and cooling, we considered the following indicators:
	– Fluvial flooding
	– Hurricane flooding
	– Days exceeding 35°C and 38°C 
	– Cooling degree days (the sum of the number of degrees that a day’s average temperature is above 18°C)
	– Heating degree days (the sum of the temperature increment between the day’s average temperature and 18°C and the number of days this occurs)
	– Wind speed
The key findings have enabled the Group to identify climate related risk areas within our operations and implement adaptive measures as described in the risk table 
on pages 114 to 117, allowing us to strengthen the resilience of our strategy to climate related risks and opportunities.
The impact of carbon pricing on energy consumption and direct emissions was also considered. Although this risk was identified as a medium risk in the qualitative 
CSA, further assessment showed a low risk. 
In FY24, key decision-makers participated in a workshop, run by external consultants, to understand carbon pricing and its impacts, including how it can help to 
identify risks directly linked to our Scope 1 and 2 emissions. The workshop provided an understanding of costs surrounding potential market changes, as well as 
policy and technological changes intended to facilitate the transition to a low-carbon economy.
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SUPPLY CHAIN ANALYSIS
To discuss, determine and consider climate related risks and opportunities that 
could have a material impact within our supply chain, we have engaged with 
internal and external stakeholders through a series of workshops.
Key logistics routes, storage sites and warehouses within our supply chain were 
identified and the impacts of risks caused by the identified hazards were assessed 
in both a low-carbon and high-carbon scenario up to 2040.
Risks
Opportunities
Climate related risks 
identified during a 
mapping exercise 
and CSA of our 
supply chain
Extreme weather events 
disrupting logistics, caused by 
hazards including:
	– Extreme precipitation at two 
logistics sites in the UK
	– Extreme heat at one logistics 
site in the US
	– Cyclones and hurricanes at 
one logistic site in the US
Improve business 
continuity and planning
	– Raw material extraction 
(minerals and agriculture) 
disrupted
	– Extreme heat at a stainless-
steel mining location in China
Build climate related 
clauses into relevant 
contracts
Introduction of carbon pricing
The results of our supply chain quantitative CSA have highlighted the robustness 
and resilience of the Group’s supply chain management when faced with value 
chain climate related risk, in both a low and high-carbon scenario, and we have 
found that the overall impact to the Group’s operations is low for the risks 
analysed so far.
From a logistics perspective, the Group has flexibility to work with various 
suppliers across all geographies it operates within, in order to fulfil door-to-door 
deliveries and web orders should one supplier be impacted by potential climate 
risks. In the UK, this includes leveraging a relationship with an alternate logistics 
partner to fulfil deliveries directly to showrooms should a supplier be impacted 
by a climate related risk. Past global events such as the pandemic, where the 
Group’s operations were not significantly impacted, have demonstrated the 
resilience of our logistics operations and ability to adapt to change.
From a financial perspective there would be little to no impact in either scenario 
due to the ability to swiftly switch suppliers, which is built into our business 
continuity plan. This has also been considered in the budget timelines looking 
ahead 12 months and the Long Range Plan to FY28. In some instances, switching 
logistics partners would result in a cost saving, due to the premium delivery 
services of one of our suppliers.
Our analysis found that the Group’s own suppliers have well-established climate 
risk mitigation actions in place.
Engagement with a key supplier is in progress to assess their risk exposure 
against extreme heat in sourcing locations and the risk of carbon pricing on 
stainless steel. Finalising the assessment will allow the Group to understand the 
vulnerability scores to both climate hazards.
In FY25, to support further supply chain engagement, the Group has plans to 
enhance our procurement and supply chain management capability and leverage 
machine learning technology to improve the quality of our Scope 3 emissions 
data and reporting.
We continue to explore these risks and opportunities in further detail, integrating 
the analysis further into our business strategy and risk management processes as 
well as focusing on developing longer-term climate mitigation and adaptation 
planning such as reducing carbon emissions and adjusting to the current and 
future effects of climate change. 
CLIMATE RELATED RISKS 
Our commitment to reach net-zero GHG emissions and manage emerging risks 
associated with extreme weather and increasing temperatures presents physical 
and transitional risks, as well as opportunities, to our business. 
Risks are prioritised using impact ratings of Low, Medium, or High, and are 
determined by combining the likelihood of the risk arising, with the potential 
impact of the risk, should it happen. This impact scoring is in line with the Group’s 
risk register where the materiality of each risk is considered. 
We consider risks and opportunities using the TCFD categories, which cover 
transition risks (political and legal, market, technology and reputation) and 
physical risks (acute and chronic), as well as opportunities presented within the 
transition to a low-carbon economy (resource efficiency, energy source, 
products and services and market opportunity). 
When assessing risks, we consider all our geographies. We have a relatively small 
number of operational sites (offices, showrooms and distribution centres) across 
the UK, US and Europe, however, risks are likely to vary across different regions 
and site types.
The process for identifying and assessing climate related risks and opportunities 
is set out in our Climate Governance framework on page 110. The risks could 
potentially result in changes to the demand for our products, our operational 
costs, the regulatory environment, and present a physical risk to our operational 
sites in addition to supply chain risks. The risks are composed of a combination 
of interrelated elements that could impact the Group.
The following table on pages 114 to 117 includes all High rated risks we have 
identified pre-mitigation, which is where we are focusing our adaptive initiatives. 
While Medium or Low risks considered are not reported in this table, all 
identified risks are publicly disclosed within our annual response to the CDP 
questionnaire on climate change. All identified climate related risks and 
opportunities are reviewed bi-annually. 
While all risks below have been rated as High, more significant impacts will be 
experienced for climate related physical risks under higher warming scenarios 
4°C whereas the impacts of transition risks will be more significant under lower 
warming scenarios.
To achieve our emissions reduction targets, active holistic management of all 
climate related risk components is important. Emission reduction pathways 
consider the direct and supply chain impacts on biodiversity and the impact that 
the changing climate may have on the viability of initiative selection.
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HIGH CLIMATE RELATED RISKS RELATED TO OUR DIRECT OPERATIONS 
Risk type
Risk category
Scenario
Time horizon
Short
Medium
Long
 
ACUTE PHYSICAL 
Cyclone, hurricane, typhoon
Physical
 <2°C
 4°C
DETAIL
In the US (particularly Florida) hurricanes are an annual 
occurrence which could disrupt the ability to receive products 
and distribute them around the country.
MITIGATION
We have insurance policies in place to cover financial losses, 
either partially or fully and based on international spread and our 
showroom presence. Physical controls are also in place. Suppliers 
are able to send products directly to showrooms. 
Magnitude of 
impact: post-
mitigation
Minor
Likelihood of 
impact: post-
mitigation
Likely
Financial 
impact:
1-5% of 
EBIT
ACUTE PHYSICAL 
Flood (coastal, fluvial, pluvial, groundwater)
Physical
 <2°C
 4°C
DETAIL
Increased extreme rainfall could lead to flash flooding and 
increased fluvial flooding.
Specific considerations made in relation to pluvial flooding at key 
distribution locations.
MITIGATION
Showrooms are generally leased for <10 years, so this has not 
been identified as a material ‘stranded assets’ risk linked to gradual 
sea-level rise. 
As leases expire, we carry out a case-by-case review and have the 
option of relocating showrooms to areas with less risk.
Risk assessments carried out at key distribution locations indicated 
a low risk with supplier ability to send products directly to 
showrooms if required.
Magnitude of 
impact: post-
mitigation
Minor
Likelihood of 
impact: post-
mitigation
Likely
Financial 
impact:
1-5% of 
EBIT
CHRONIC PHYSICAL 
Changing temperature
Physical
 <2°C
 4°C
DETAIL
A changing climate and extreme weather events are likely to 
increase energy consumption associated with heating and cooling. 
There is also an increased risk of energy blackouts.
MITIGATION
Continued engagement with landlords to ensure the most up to 
date and efficient energy processes are in place.
Investment in the most efficient and reliable HVAC systems which 
are regularly serviced.
Temperatures are set and HVAC systems automatically switch off 
when colleagues leave the premises at night.
We have uninterruptable power supplies in place to allow 
computers to keep running if energy flow is disrupted, along with 
battery storage solutions. 
Magnitude of 
impact: post-
mitigation
Negligible
Likelihood of 
impact: post-
mitigation
Moderate
Financial 
impact:
<1% EBIT
*	 1.5ºC scenario reported in our FY23 disclosure has been corrected to reflect the analysis undertaken
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HIGH CLIMATE RELATED RISKS RELATED TO OUR DIRECT OPERATIONS 
Risk type
Risk category
Scenario
Time horizon
Short
Medium
Long
LEGISLATIVE 
Cost of non-compliance with environmental legislation 
Adaptation and mitigation activities
Transition
n/a
DETAIL
Head of Sustainability and ESG, along with governance structure 
and technology in place to ensure the Group is compliant.
MITIGATION
The cost of non-compliance would be significant, however, 
regulatory requirements are closely monitored by our Head of 
Sustainability and ESG and are supported by strong governance 
processes. External expertise is used as required when opening 
showrooms in new jurisdictions.
We will be trialling AI to provide real-time monitoring of 
environmental legislation and to highlight gaps in the Group’s 
business strategy and reporting for timely consideration and action 
through our governance structure. 
Magnitude of 
impact: post-
mitigation
Negligible
Likelihood of 
impact: post-
mitigation
Unlikely
Financial 
impact:
<1% EBIT
LEGISLATIVE 
Cost of compliance with environmental legislation 
Transition
n/a
DETAIL
Governance structures in place to assess the cost of compliance 
with environmental legislation and ensure it is factored into our 
budgeting cycles where necessary. 
MITIGATION
While the Group considers compliance with environmental 
legislation non-negotiable, in FY25 we will strengthen our 
procurement function to ensure that we partner with suppliers 
that adhere to our ESG Partner Standards and deliver the best 
value for money.
Magnitude of 
impact: post-
mitigation
Negligible
Likelihood of 
impact: post-
mitigation
Likely
Financial 
impact:
<1% EBIT
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HIGH CLIMATE RELATED RISKS RELATED TO OUR DIRECT OPERATIONS 
Risk type
Risk category
Scenario
Time horizon
Short
Medium
Long
ACUTE PHYSICAL 
Extreme heat
Logistics Hub, Memphis, Tennessee (third-party)
Physical
 <2°C
 4°C
DETAIL
Flexibility and ease of switching logistics partners in case of outage 
is built into our business continuity plan.
Due to the nature of our product, delays at third-party 
distribution centres would not have a significant impact on our 
operations as the Group has strong client relationships and 
communications in place for such delays.
MITIGATION
The third-party site has implemented various mitigation actions to 
limit disruption from extreme heat following a critical incident 
involving a worker, including the deployment of tower breezers, 
water fountains, ice machines and the frequent distribution of 
water bottles to workers.
A new building is under construction that can withstand extreme 
heat and maintain a constant working temperature of 50-80°F. 
The hub also has the flexibility to transfer items between buildings 
to ensure the continuity of deliveries.
Magnitude of 
impact: post-
mitigation
Negligible 
Likelihood of 
impact: post-
mitigation
Likely
Financial 
impact:
1-5% of 
EBIT
REPUTATION 
Expectations for responsible conduct from stakeholders, including 
investors, lenders and clients
Transition
n/a
DETAIL
Expectations for responsible conduct from stakeholders, including 
investors, lenders and clients.
MITIGATION
	– Growth of our pre-owned business
	– Our goal is to achieve full traceability of products in line with our 
ESG Partner Standards
	– Supplier partners must agree with the terms of our Vendor Code 
of Conduct, or have its own equivalent, and comply with all 
international laws and regulations
	– We conduct third-party on-site audits to help us to safeguard the 
integrity and reputation of our business operation and partnerships
	– We have begun to highlight the sustainable attributes of the products 
we sell and services we offer, and in February 2024, launched 
client-facing sustainability pages across our ecommerce platforms 
Magnitude of 
impact: post-
mitigation
Negligible
Likelihood of 
impact: post-
mitigation
Likely
Financial 
impact:
<1% EBIT
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CLIMATE RELATED OPPORTUNITIES
While we recognise these risks, the opportunity around the transition to a low-carbon economy is also significant. Key opportunities identified during our qualitative 
CSA are detailed below:
Opportunity
Risk category
Type
Time horizon
Short
Medium
Long
 
DOWNSTREAM 
Marketing on the prolonged lifetime of watches 
and jewellery to encourage clients to retain and 
repair watches and jewellery instead of disposing 
of them
High
Transition
Products and 
services
DETAIL
Marketing to retain and repair products instead 
of disposing of them.
Financial planning 
considerations
10-20% of EBIT
Explanation of financial impact figure
	– To realise this opportunity, we are committed to promoting the 
more sustainable attributes of the products we sell and services we 
offer, including repairs and servicing
	– We have increased our repairs and servicing capacity to include a 
new 6,000 sq. ft Repairs and Servicing Centre in the UK to provide 
additional repairs and servicing support for strategic brand partners 
	– We have launched a new Rolex Certified Pre-Owned business in 
the UK and US and promote the sale of pre-owned watches in the 
UK and US through our Analog:Shift business
	– We continue to grow our team of highly skilled and accredited 
watchmakers to work in our repairs and servicing centres
	– We are supporting new watchmakers through apprenticeships and 
sponsorships, including a new partnership with the AHCI
 
 
DIRECT OPERATIONS 
Energy efficiencies in showrooms, offices and 
distribution centres and use of renewable energy 
in showrooms and offices
High
Transition
Energy source 
and resource 
efficiency
DETAIL
Use of lower-emission sources of energy.
Financial planning 
considerations
<1% of EBIT
Explanation of financial impact figure
	– In line with our energy strategy, 100% of UK showrooms within 
our control are powered by renewable electricity with Renewable 
Energy Guarantees of Origin (REGOs)
	– At the time of this report, we are working to secure Renewable 
Energy Certificates (RECs) for our US properties
	– 81% of properties across our Group use LED lighting and this is 
standard in all new properties
	– We have installed a Variable Flow System (VRF) with heat pumps in 
Carlton Park Support Centre
	– We have been given permission by our landlord to install solar 
panels on Carlton Park Support Centre roof
SUPPLY CHAIN 
Proactive collaboration with suppliers to reduce 
energy 
High
Transition
Resource 
efficiency
DETAIL
Use of lower-emission sources of energy.
Financial planning 
considerations
<1% of EBIT
Explanation of financial impact figure
To realise this opportunity, we are engaging with our suppliers to 
identify the most energy intensive areas of our business. We are 
also improving our energy management system, which will help us 
to reduce energy consumption and therefore carbon emissions.
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CLIMATE RISK MANAGEMENT
The Group defines risk as uncertainty around the ability to achieve its objectives 
and execute its strategy effectively. We consider climate change as a principal risk 
to better manage associated risks and opportunities.
The Group has embedded a robust risk management process across all principal 
risks which is outlined on pages 130 to 131. Each business function informs the 
Director of Risk and Audit of relevant risks, who then informs the Risk and Audit 
& Risk Committee and Board. 
Our risk management framework helps identify, assess, manage, and monitor 
risks to within the risk appetite set by the Board, while taking advantage of 
opportunities as they are presented. Management is responsible for minimising 
any adverse exposure to the Group and its stakeholders. 
To identify and assess climate related risks within our business operation, we 
conducted a qualitative climate scenario analysis and the results are reported 
within the strategy section of our TCFD disclosure. The classification of climate 
risks identified is outlined in the strategy section of our disclosure and is in line 
with the Group’s risk register, with the materiality of each risk being considered. 
Our climate risks and opportunities now sit within detailed risk classification 
frameworks with financial boundaries. Further details can be found on page 111.
To help us identify, manage and mitigate climate related supply chain risks, we 
carried out a mapping exercise, followed by a CSA and series of workshops with 
internal and external stakeholders.
In February FY24, as a result of our CDP gap analysis, we invited third-party 
consultants to host a workshop to explore carbon pricing, including setting 
an internal carbon price. The workshop was a useful exercise, resulting in the 
decision not to introduce this mechanism at this time, due to the size of our 
business and low Scope 1 and 2 emissions relative to Scope 3. 
Climate risks are monitored on an ongoing basis, which allows us to capture any 
changes and adapt fluidly.
METRICS AND TARGETS
The Group is committed to achieving net-zero GHG emissions by 2050 and our 
near-term emissions reduction target has been verified by the Science Based 
Targets initiative (SBTi). Our Scope 3 categories included in our science-based 
target are disclosed on page 121.
Public commitments
Near-term SBTs aligned to 1.5°C 
under Paris Climate Agreement
Net-zero
Scope 1 and 2
50% reduction in absolute 
emissions by 2030 from a FY20 
base year
2050
Scope 3
42% reduction in absolute 
emissions by 2030 from a FY20 
base year 
The Group responded to the CDP questionnaire on climate change for the 
second time in May 2023 and achieved our ambition to improve our initial score 
from ‘awareness’ to ‘management’ (C to B). Since receiving our score, we have 
carried out a gap analysis to identify areas for further improvement and have 
built them into our ESG Strategy.
In September 2023, we reinforced our commitment to climate resilience, by 
linking our existing loan facility to the achievement of our near-term science-
based emission reduction targets and circularity goals, and supported a weekly 
incentive for all colleagues. For more information about remuneration and our 
ESG goals, please see page 161.
We have implemented several emission reduction initiatives across our 
operations and value chain as part of our strategy to achieve net-zero GHG 
emissions by 2050 which are reported on pages 95 to 99 of this report. 
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Risk
Scope
Metrics to monitor risks
Targets to monitor risks
FY23
FY24
Change
YOY 
change
Extreme weather events 
disrupting offices and 
distribution centres
Group
Strategic sites reviewed and 
appropriate contingency plans in 
place until lease expiry 
All properties reviewed for exposure to 
extreme weather events*
43%
38%
(5)%
Increased energy 
requirements
Group
% of electricity from renewable 
sources
Transition to 100% renewable energy wherever 
possible (including landlord energy supplies) 
by 2025
77%
70%
(7)%
Group
Number of properties we control 
fitted with LED lighting
Transition to 100% LEDs in properties we 
control and where installation is financially and 
practically viable by 2025*
84%
81%
(3)%
Changing consumer 
preferences
Group
Number of product repairs, 
servicing and sales of pre-owned 
watches as a percentage of the 
number of new watch sales 
Year-on-year increase in watches kept in 
circulation through repair, servicing and/or 
resale, measured by % of new watches sold
44%
46%
2%
Engagement with brand partners 
and other suppliers 
50% of product suppliers aligned with relevant, 
well recognised sustainability standards or 
certifications by 2025
35%
44%
9%
% of own brand packaging 
recyclable
Own brand packaging fully recyclable by 2030
71%
71%
–
The below table summarises the metrics the Group will use to monitor our supply chain risks going forward. 
Risk
Metrics to monitor risks
Targets to monitor risks
FY23
FY24
Change
Progress
Extreme weather events 
disrupting offices and 
distribution centres
Monitoring the cost of extreme weather 
damage across sites on an annual basis
Annual assessment of costs associated with the 
reinsurance of offices and distribution centres
Complete
Complete
n/a
Raw material extraction 
(minerals and agriculture) 
disrupted
Keeping watches in circulation through 
repairs, servicing and our pre-owned 
business as % of new watches sold
Year-on-year increase in watches kept in 
circulation through repair, servicing and/or 
resale, measured by % of new watches sold
44%
46%
2%
Carbon price introduced
Annual reduction in Scope 1, 2 and 3
intensity metrics**
50% reduction in Scope 1 and 2 emissions
by 2030 from a FY20 baseline
0.0025
0.0028
(0.0003)
42% reduction in Scope 3 emissions 
by 2030 from a FY20 baseline
0.1100
0.1066
0.0034
KEY
Increase
No change
Missed target
*	 Missed target as a result of an increased property portfolio in FY24
**	More information on pages 94 to 95
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CLIMATE ACTION PROGRESS ROADMAP
The timeline below summarises progress and key steps taken by the Group to ensure potential climate related risks and 
opportunities are identified and managed in a structured, transparent and measurable way. 
FY21
	– ESG Committee established, responsible for 
risk identification and management 
	– Disclosure of our first voluntary TCFD 
Annual Report narrative
	– Collaboration with an external consultancy to 
undertake a TCFD gap analysis to identify 
potential gaps against TCFD 
recommendations
	– Undertook a qualitative and quantitative CSA 
of our operation against multiple scenarios
FY22
	– Increased climate change to a principal risk 
	– Board Chair given overall responsibility for 
climate related issues 
	– Measured Scope 3 emissions for the first time 
covering FY20, FY21 and FY22
	– Committed to setting near-term science-based 
targets through the Science Based Targets 
initiative (SBTi)
	– Scope 1, 2 and 3 emissions externally verified
FY23
	– Near-term SBTs (across all Scopes) were 
externally verified by the SBTi
	– Financial boundaries and planning process 
defined 
	– Responded to CDP questionnaire on 
climate change for first time and scored a C
	– Provided a CSA education workshop for 
key internal stakeholders
	– Conducted a quantitative CSA on key 
climate related risks across our value chain 
	– Reviewed the supply chain risks and 
associated metrics and targets
	– Supply Chain Engagement Strategy initiated 
to help manage and mitigate our value 
chain emissions
	– Continued to implement EcoVadis, to help 
manage our value chain emissions
	– Embedded ESG into our budgeting and 
planning process
FY24
	– Improved our CDP score from a C to a B
	– Strengthened our approach to risk 
management to ensure identified risks are 
properly integrated into our business 
strategy and risk management processes 
	– Participated in a project to trial AI to 
improve reporting and longer-term climate 
mitigation and adaptation planning
	– Held a third-party consultant facilitated 
workshop to understand the impact of 
internal carbon pricing and technological 
changes to facilitate the transition to a 
low-carbon economy
FY25+
	– Set a long-term SBT across all Scopes and apply to the SBTi
	– Use our CDP gap analysis to understand and implement areas 
for continued improvement
	– Purchase Renewable Energy Certificates in the US
	– Continue Group LED lighting roll out
	– Leverage AI to support supply chain engagement and improve 
our Scope 3 emission data 
	– Renew CSA of our business operations to ensure compliance 
with the CFD requirements 
TASK FORCE ON CLIMATE R EL ATED FINA NCIAL DISCLOSUR ES
continued
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continued

EMISSIONS TABLE 
Global GHG emissions data
FY24
FY23**
FY20 baseline**
UK
Europe
US
Total
UK
Europe
US
Total
UK
US
Total
Scope 1: Direct combustion from owned and 
controlled sources (tCO2e)
162
–
73
 235
133
–
126
 259 
264
64
328
Scope 2: Indirect emissions from the generation 
of purchased electricity, heat, steam or cooling 
(Location-based) (tCO2e)
2,194
29
1,775
 3,998
1,687
8
1,912
 3,607 
2,344
1,456
3,800
Total Gross Scope 1 and 2 (tCO2e)
2,356
29
1,848
 4,233
1,820
8
2,038
 3,866 
2,608
1,520
4,128
Total energy consumption associated 
with the Scope 1 and 2 emissions (kWh)
11,144,098
264,590 5,058,515 16,467,203
9,311,919
111,711
5,217,844 14,642,474
10,281,037
3,969,453 14,250,490
Scope 3 emissions
Category 1 – Purchased goods and services (1)
74,089
880
54,157
129,126
81,088
556
52,917
134,561
63,373
21,977
85,350
Category 2 – Capital goods (1)
18,754
407
7,531
26,692
17,684
1,429
7,608
26,721
6,552
3,698
10,250
Category 3 – Fuel- and energy-related activities (2)
744
16
417
1,177
619
7
473
1,099
606
392
998
Category 4 – Upstream transportation and distribution (1)
838
11
1,120
1,969
877
7
1,695
2,579
704
851
1,555
Category 5 – Waste generated in operations (3)
8
–
2
10
24
2
8
34
7
–
7
Category 6 – Business travel * (4)
–
–
–
2,015
–
–
–
1,781
–
–
917
Category 7 – Colleague commuting (5)
1,845
918
40
2,803
2,025
23
730
2,778
1,318
426
1,744
Category 11 – Use of sold of products * (6)
–
–
–
6
–
–
–
7
–
–
1
Category 12 – End-of-life treatment of sold products (7)
107
32
1
140
106
–
32
138
70
6
76
Total gross scope 3 (tCO2e)
96,385
2,264
63,268
163,938
102,423
2,024
63,464
169,698
72,630
27,350
100,899
Total gross emissions (tCO2e)
168,171
173,564
105,027
Emission intensities
FY24
FY23
FY20 baseline**
UK and Europe
US
Total
UK and Europe
US
Total
UK
US
Total
Revenue (£'000)
846,043
691,832
1,537,875
889,858
652,928
1,542,786
585,473
225,039
810,512
Scope 1 & 2 Intensity ratio (tCO2e per £'000 revenue)
0.0028
0.0027
 0.0028
0.0021
0.0031
 0.0025
0.0045
0.0068
 0.0051
Scope 3 Intensity ratio (tCO2e per £'000 revenue)*
 0.1066
 0.1100
 0.1245
Scope 3 Intensity ratio (tCO2e per sq. ft) *
0.2261
0.2561
0.2037
Total Emissions Intensity Ratio 
(tCO2e per £'000 revenue)
 0.1094
 0.1125
 0.1296
Total emissions intensity ratio (tCO2e per sq. ft)
 0.2320
 0.2619
 0.2121
*	 Calculated as Group Figure.
**	 The FY23 and FY20 Baseline Scope 3 figures have been updated
Methodology
The Group’s approach to calculating and reporting its greenhouse gas (GHG) emissions follows the WRI.
WBCSD GHG Protocol Corporate Accounting and Reporting Standards (Revised) on how to measure 
and monitor GHG emissions.
Scope 1 and 2 emissions have been reported above where the Group has operational control of a property 
or an asset. This includes properties which the Group operates but which are not included a leases within 
the Financial Statements on account of the substitution rights the landlords have (as noted within note 1 
of the Financial Statements).
The Group uses six external data sources for emissions factors, being:
1.	 UK Government GHG conversion factors for company reporting (2023 Department for Business, 
Energy & Industrial Strategy (BEIS) condensed set, full set and methodology). These are used to convert 
our car fleet mileage to kWh and tCO2e, and our electricity, gas and refrigerant usage to tCO2e.
2.	 US Environmental Protection Agency (EPA) (eGRID) emissions factors for greenhouse gas inventories 
for US electricity generation (eGRID 2023) and US EPA GHG equivalencies calculator to convert 
therms to tCO2e for gas usage.
3.	 Manufacturers’ emissions factors for cars, uplifted for the UK real-world factor (2023 BEIS Government 
GHG conversion factors for company reporting).
4.	 European Environment Agency GHG emission intensity for conversion of electricity kWh to tCO2e for 
Germany, Denmark and Sweden.
5.	 Sustainable Energy Authority of Ireland conversion factors for conversion of Ireland electricity kWh to tCO2e.
6.	 CEDA (“Comprehensive Environmental Data Archive”) EEIO (Environmentally-Extended Input 
Output) purchaser price country specific spend-based emission factors with the exception of cost of 
sales expenditure where US producer price emissions factors were used.
All Scope 3 emission calculations follow the guidelines and methodologies that are outlined in the Greenhouse 
Gas Protocol. The Greenhouse Gas Protocol is the most widely used greenhouse gas accounting standard. It 
provides a framework for businesses and governments to measure and report their greenhouse gas emissions.
Emission Conversion Factors from the BEIS and the EPA have been used. For US operations, emission 
factors from the International Energy Agency have also been used for the estimation of emissions relating 
to T&D losses See below more information regarding the methodology and data sources that were used 
for the Scope 3 calculations.
1.	 A combination of supplier specific data and spend based emissions factors from Environmentally 
Extended Input Output CEDA Global version 6 database have been employed. Refer to page 95 for 
more details.
2. 	Well-To-Tank (WTT) and Transmission and Distribution (T&D) emissions have been calculated using 
the BEIS and IEA emission factors for the Group’s electricity, natural gas and fuel used in Company 
owned vehicles.
3. 	Emissions related to the Group’s office and showroom waste disposal activity. Emissions calculations 
have taken into consideration % of waste landfilled and % of waste diverted from landfill. BEIS emission 
factors have been used.
4. 	Business travel emission consider emissions relating to Hotel Stays, Flights, Taxi rides as well as Tube/
Rail journeys. A combination of both EEIO spend-based and BEIS emission factors have been used.
5. 	 Colleague commuting and home working emissions have been calculated using EcoAct’s proprietary. 
Homeworking emissions Whitepaper (https://info.eco-act.com/en/homeworking-emissions-whitepaper-2020).
6. 	Emissions that relate to the energy consumed from the Group’s Quartz and Smart watches that 
require electricity for the charging of their battery.
7. 	 Emissions relating to the disposal of product packaging. BEIS emission factors are used for UK 
operations while EPA factors have been used for US operations. Note – emissions relating to the 
disposal of watches and jewellery have been excluded from the calculation as these products are high 
in value and they are either repurposed or resold within a 100-year timeframe.
The Scope 1, 2 and 3 emissions and energy consumption data for FY24 have been independently assured 
through a limited assurance engagement conducted in accordance with International Standard on 
Assurance Engagements (ISAE) 3410 ‘Assurance Engagements on Greenhouse Gas’, by BDO LLP.
121 
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As our business grows and we seek to improve the quality of our emissions data, 
it is necessary to rebaseline our GHG emission targets in line with best practice.
The baseline for our metrics is FY20. In line with the Greenhouse Gas Protocol, 
the Group will re-baseline these figures in subsequent annual reporting, when 
the following occurs: structural changes that affect the inventory boundary (such 
as acquisitions or divestments); the methodology for emission calculation 
changes (such as improvements in data); and the scope of emissions boundary 
changes. A material difference to trigger a re-baselining exercise is returning a 
variance of greater than or equal to 5%.
Categories 1, 2 and 4 within Scope 3 of FY20 and FY23 have been restated to 
reflect the hybrid reporting approach discussed on page 95. Additionally, the 
CEDA emissions factors have been updated to use purchaser price country 
specific spend based emissions with the exception of cost of sales expenditure 
where US producer price emissions were used. Country-specific purchaser 
emissions factors have been used where possible as they represent the unique 
country structures of where the service took place. The updates further enhance 
the quality of our reported data. FY23 was restated to allow for accurate 
comparison to prior year data.
EMISSIONS REBASELINING POLICY
TASK FORCE ON CLIMATE R EL ATED FINA NCIAL DISCLOSUR ES
continued
Oris is a 120-year-old independent brand out of Holstein, Switzerland. The brand is certified climate and carbon neutral as of 2021 and publishes a sustainability report every year. The brand 
is focused on not only making inclusive luxury watches, but also watches focused on conservation and sustainability. Case in point, the Oris X Bracenet Aquis models, which feature dials 
made from abandoned ghost fishing nets. Uniquely, the brand organises clean up events on a regular basis globally, bringing collectors, consumers, retailers, and media partners together to 
clean up beaches, rivers, streams, and even city streets in the heart of Tokyo.
122 
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ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued

OUR PRODUCTS
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS
123 

The Group is committed to conducting all business in a fair, transparent, socially 
responsible and environmentally sustainable way. We expect the same high 
standards from our suppliers and throughout our supply chain. 
We seek to strengthen relationships with brand partners and other suppliers 
who adopt our social and environmental principles and strive to continuously 
improve their performance for our mutual, long-term benefit. 
Research, design and innovation in products and services is widely encouraged 
to help optimise performance and minimise any negative impacts across our 
value chain.
OUR BUSINESS IMPACTS
We partner with circa 600 Tier 1 suppliers*, including 115 watch and jewellery 
suppliers worldwide.
We acknowledge that the watch and jewellery industry has a risk of human 
rights violations within its precious metals, diamonds and gemstones mining 
supply chains. There is also the potential for negative environmental impacts as 
a result of mining processes. 
The Group predominantly operates in countries where high social standards 
apply and contracts with reputable supplier partners. We continue to exercise 
due diligence in our interactions and our goal is to go beyond basic risk 
management and compliance, adhering to our value to ‘do the right thing, always’ 
and integrate human rights and environmental considerations into decision-
making processes at every level.
*Unique entities classified by spend over £50,000
VENDOR CODE OF CONDUCT 
Our Vendor Code of Conduct (Vendor Code) sets out our minimum 
requirements across human rights, labour, environment, anti-corruption, 
integrity, business ethics, data security and social impact, which must be applied 
in addition to compliance with all relevant national and international laws and 
legislation. All active suppliers must read, sign and adhere to this Vendor Code, 
or publish an equivalent commitment. 
Our Vendor Code is aligned with our Purpose and supported by training to 
equip colleagues with a responsibility for procuring good and services, as well as 
other relevant colleagues, with the knowledge and skills they need to help 
uphold the principles of our Vendor Code. 
Anyone with genuine suspicions about the contravention of our Vendor Code is 
encouraged to report their concerns through our confidential global 
whistleblowing process, which uses an independent reporting facility and is 
available in multiple languages.
SUPPORTING UNITED NATIONS SUSTAINABLE 
DEVELOPMENT GOALS
RESPONSIBLE SOURCING
FY25 AREAS OF FOCUS 
	– Enhance our procurement and supply chain management 
capability
	– Leverage AI technology to streamline business processes 
and improve data quality, transparency and disclosure 
	– Collaborate with brand partners to grow our range of 
products with positive environmental and social attributes
	– Further promote repairs and pre-owned as a means of 
extending product life-cycles
	– Advocate for our industry through support of independent 
and creative watchmaking organisations, such as Académie 
Horlogère des Créateurs Indépendants (AHCI)
FY24 PERFORMANCE HIGHLIGHTS
	– Expanded our Group repairs and servicing space by almost 
10,000 sq. ft to support circularity of watches and jewellery
	– Increased the number of watches repaired, serviced or 
resold year-on-year by 2%, measured as a % of new 
watch sales
	– Scored CDP Supplier Engagement Rating of ‘A-’ 
	– Reviewed our approach to procurement and supply chain 
management to strengthen engagement with our ESG 
Partner Standards
	– 44% of watch and jewellery suppliers aligned with relevant, 
well-recognised sustainability standards and/or certifications
	– 65+ hours face-to-face Modern Slavery training delivered
The Group is committed to ensuring our supply chain operates responsibly 
and that everyone we do business with, respects and protects the lives of 
workers, their communities, and the planet. 
CARING ABOUT OUR PRODUCTS
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ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued

ESG PARTNER STANDARDS
Our ESG Partner Standards (Standards) support our Vendor Code of Conduct 
and provide comprehensive guidance in relation to the common practices we 
expect throughout our global supply chain and in all our dealings.
These Standards are designed to help us proactively engage new and existing 
supplier partners with our purpose, values and sustainability goals, while 
encouraging collaboration and helping to ensure that the products we sell, and 
services we use, meet the highest environmental and social standards and 
performance criteria. 
Our Standards are issued to all existing and potential suppliers, and this document 
is also publicly available on our corporate website at thewosgroupplc.com.
They are regularly reviewed and will be refreshed in FY25. 
ALIGNMENT WITH RELEVANT, WELL-RECOGNISED CERTIFICATIONS 
We strongly encourage all supplier partners to align with relevant, well-
recognised sustainability standards and certifications, which includes the 
Responsible Jewellery Council (RJC) for our watch and jewellery providers. The 
RJC is a registered not-for-profit company and the world’s largest standards 
authority for responsible jewellery. 
At the time of this report, 44% of our watch and jewellery suppliers are 
accredited members of the RJC and, as such, are subject to rigorous independent 
audits to ensure compliance with the RJC’s exacting standards of business 
practice. These audits are in addition to our own third-party audit schedule.
We encourage adherence to external initiatives and sets of principles. For 
example, seven of our brands are members of the Watch & Jewellery Initiative 
2030 (WJI 2030), which aims to support the industry in building climate resilience, 
preserving resources and fostering inclusiveness. 
As a minimum, WJI 2030 members must commit to setting science-based 
carbon reduction targets, develop a roadmap for biodiversity and nature, and 
align with International Labour Organization (ILO) core conventions. They must 
also commit to becoming a signatory of the Women’s Empowerment Principles 
(WEPs) and conduct human rights due diligence in line with the United Nations 
Guiding Principles and Organisation for Economic Co-operation and 
Development (OECD) Due Diligence Guidance. 
HUMAN RIGHTS AND MODERN SLAVERY
Treating people with respect is a fundamental value of the Watches of 
Switzerland Group. We take allegations of human rights abuse in all its forms 
extremely seriously and will not tolerate human rights abuses against anyone 
working for our Group, or against individuals or groups in any way associated 
with our business.
We are committed to ensuring nobody involved in the production, distribution 
or sale of our products, or delivery of our services, is a victim of any form of 
modern slavery or any other form of human rights violation, and have measures 
in place to identify, assess and mitigate potential labour and human rights abuses 
across our value chain. Our Vendor Code of Conduct includes specific 
requirements founded on the conventions of the ILO, which are guided by 
international human rights principles and encompassed by the Universal 
Declaration of Human Rights.
In FY24, we continued our three-year partnership with Slave-Free Alliance (SFA), 
which is an international social enterprise, wholly owned by global anti-slavery 
charity ‘Hope for Justice’. The SFA supports our business by reviewing and 
assisting in the development of our policies, processes, practices and due 
diligence, as well as by enhancing training on human rights and labour standards, 
to increase our response to the threats and risks of modern slavery. 
In June 2023, the Board approved a new Human Rights Policy and we used 
international Anti-Slavery Day in October 2023 to engage colleagues with 
the  principles of this Policy and build our resilience to modern slavery and 
labour exploitation. 
In December 2023, key-decision makers and colleagues in roles with an increased 
risk of exposure to instances of modern slavery, attended an annual bespoke 
training workshop hosted by the SFA, to further expand stakeholder awareness 
and develop the capability to react if necessary.
In FY25, we will work with the SFA to develop an online learning module for 
colleagues, and further strengthen our procurement and supply chain risk 
assessment, and management of due diligence processes.
There have been no violations reported in relation to human rights within our 
Group or extended value chains in FY24, however, we remain committed to seeking 
out any such disclosures, through continued awareness raising in relation to modern 
slavery, human rights, and available reporting and whistleblowing mechanisms. 
More information on our commitment and approach to human rights can be 
found in our Modern Slavery Statement at thewosgroupplc.com.
DUE DILIGENCE AND FACTORY AUDITS 
To manage and monitor supply chain performance and compliance, colleagues 
with a responsibility for sourcing are trained to assess environmental and social 
risks and identify collaborative opportunities. 
We use leading global supply chain management system, EcoVadis, to support 
greater transparency and due diligence. The EcoVadis IQ technology helps us 
map, monitor and manage sustainability risks within our supply chain using smart 
automation and analytics. 
Risks are calculated using factors such as the type of goods or service supplied, 
geographic location, and criticality to our business and reputation. Partners 
deemed ‘High Risk’ may be subject to an on-site independent audit and 
Corrective Action Plan. 
On-site factory audits help us to safeguard the integrity and reputation of our 
business operation and partnerships.
We apply a risk-based approach to reviewing our supplier base, including the 
prioritisation of factory audits. 
Audits are carried out by specialist, independent, third-party auditors with 
expert knowledge of local laws and practices. They assess facilities against over 
200 indicators consistent with our terms and conditions, and produce a report 
including a Low to Critical Risk classification.
125 
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During the year, our audit schedule was realigned with our revised Vendor Code of Conduct and ESG Partner Standards, and we continue to increase the number 
of supplier partner facilities we have audited. Since our programme began in FY23 we have audited 59% of jewellery suppliers by turnover.
In FY24, we audited 8% of our jewellery suppliers and required three supplier partners to implement Corrective Action Plans as a result of our findings. A further 
three audits were scheduled, and of these, two were delayed until early in FY25, due to an unforeseen resourcing issue with our third-party supplier. Additionally, 
the third supplier was delisted after refusing to divulge factory details.
FY24 FACTORY AUDITS 
To review
Total factories 
audited 
Low risk
Intermediate 
risk
High risk
Critical risk
Corrective 
action plans 
completed
Delisted/not 
approved 
Facilities audited 
5
2
1
2
3
After corrective action
3
2 pending re-audit
On receiving audit reports, we contact supplier partners directly and allow 30 days for any identified risks to be resolved. Corrective actions are only resolved when 
the facility can evidence that the action has been satisfactorily remedied, which can be through the sharing of documentation, real-time video evidence, an on-site 
assessment by a trained colleague or a follow-up independent audit. 
We are committed to building strong, long-term relationships with all of our supplier partners and will always collaborate to resolve issues, wherever possible. However, 
if we find evidence of a serious breach of our terms, we will not hesitate to terminate our contract, make a public disclosure and notify the relevant authorities.
Supplier partners who are accredited members of the Responsible Jewellery Council are also subject to third-party audits as part of their accreditation. 
SUPPLY CHAIN MANAGEMENT
In addition to the EcoVadis IQ technology, which is helping us to identify and monitor sustainability risks within our supply chain, the EcoVadis system can facilitate 
full sustainability assessments of any supplier partner registered through the platform. Assessments are carried out in line with the Sustainability Accounting 
Standards Board (SASB) standards and participating partners receive a bespoke scorecard containing details of how their business performs against key sustainability 
criteria, as well as guidance on areas for improvement, which is available in multiple languages. 
We continue to encourage supplier partners to participate in an EcoVadis sustainability assessment, or an equivalent, in line with our goal to partner with suppliers 
who hold, or are aligned with, relevant, well-recognised standards and certifications. 
In November 2024, our plans to participate in an EcoVadis sustainability and carbon performance assessment were postponed, after the Group was selected to 
participate in a grant-funded project to explore how AI and machine learning technology can be used to enhance ESG compliance and reporting. 
A key aim for this project is to develop and deploy AI technology to help us understand the level of supply chain alignment with our ESG Partner Standards, in order 
to enhance our supply chain engagement strategy and further mitigate against risk.
Our progress will be published in our FY25 Annual Report and Accounts. 
“To meet the changing needs and expectations 
of our clients and wider society, it’s crucial 
we work in partnership with our suppliers 
to understand the environmental and social 
impacts of our product range and services.”
JIM CRICHTON
DIRECTOR OF GLOBAL MERCHANDISING & BUSINESS INSIGHTS
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ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued

PROCURING PRODUCTS AND SERVICES 
We understand that responsible procurement practices can fundamentally 
change the way products and services are designed, provided, used, and disposed 
of, which can help us to support local economies, achieve climate related goals, 
and ultimately build a more valuable business.
The scale of our purchasing power presents opportunities to further enhance 
partnership working, achieve value for money and encourage innovation. 
Following a review in FY24, we are investing in our procurement and supply 
chain management capability to help to further strengthen this important area. 
PRODUCT INNOVATION
We support the development and implementation of new technologies and 
practices that promote environmental, social and economic sustainability and 
welcome products with a lower environmental impact, produced by partners 
with strong sustainability practices. 
Our brand partners continue to develop and implement new technologies into 
their manufacturing processes, and we are expanding our product range with 
exciting new brands such as William Wood, who create watches that represent 
firefighters and first responders, and which contain recycled firemen’s helmets 
in their casing and upcycled hoses in their watch straps. The brand also donates 
a percentage of its’ profits to fire fighters’ charities. 
FREEDOM OF ASSOCIATION AND COLLECTIVE BARGAINING 
Our Vendor Code of Conduct and ESG Partner Standards set out our 
expectations in relation to freedom of association and collective bargaining. 
Supplier partners are required to adopt an open attitude towards trade unions 
and their activities. It is the Group’s policy that all workers, without distinction, 
should have the right to establish and join organisations of their own choosing 
and bargain collectively, without prior authorisation or interference from 
government or one another.
PRODUCT INFORMATION 
We recognise product disclosure is an important aspect of consumer protection 
and fair business practice, as it demonstrates transparency and helps build trust.
In line with our goal to help clients make more informed purchasing decisions 
and protect them from any negative consequences or disappointment, we 
encourage supplier partners to provide detailed, accurate information about a 
product’s features, origins and materials, as well as any potential health and 
safety risks. 
Our ESG Partner Standards detail our requirement for supplier partners to 
comply with internationally accepted standards and existing obligations under 
consumer protection law and safety legislation. 
Claims about the environmental aspects or performance of products, must be 
substantiated using robust and verifiable methods and we take a zero-tolerance 
approach to misleading product representation. 
In April 2024, we wrote to relevant supplier partners to highlight a change in 
product safety regulations in the US, and ensure compliance with Reese’s Law, 
which is intended to protect children from accidentally swallowing button cell 
and coin batteries. 
KIMBERLEY PROCESS CERTIFICATION SCHEME AND THE WORLD 
DIAMOND COUNCIL SYSTEM OF WARRANTIES 
Knowing where our diamonds come from allows us to reassure clients 
that they are authentic and ethically sourced. 
All suppliers of diamonds, or jewellery incorporating diamonds, must 
comply with the Kimberley Process Certification Scheme, as well as all 
laws in relation to this scheme and the World Diamond Council System 
of Warranties Assurance (WDC SoW). 
Any diamonds supplied to us must be conflict free and accompanied by 
written guarantees in line with WDC SoW Assurance. We will not accept 
an invoice without this statement. Once a diamond is imported and ready 
for trade, we also require a WDC SoW Assurance statement on every 
invoice for rough diamonds, polished diamonds, or diamond jewellery, 
through to the final invoice to clients. 
Records of warranty invoices received, as well as invoices issued when 
buying or selling diamonds, are regularly audited and reconciled. 
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ANIMAL WELFARE 
We will not tolerate any harsh or inhumane treatment of animals and only buy 
watches through the most reputable manufacturers. All watch suppliers must 
provide written confirmation that any animal skins used to make straps are 
sourced from farmed and sustainably managed sources and conform to relevant 
international laws, including the Convention on International Trade in Endangered 
Species (CITES). 
We are growing our range of more socially and environmentally preferable 
product options, including straps made from vegan friendly materials. 
ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT 
(OECD) DUE DILIGENCE GUIDANCE 
Through our ESG Partner Standards, we ask supplier partners to follow the 
OECD Due Diligence Guidance and implement the OECD 5-step guidance. 
This risk-based approach is designed to help organisations avoid contributing to 
conflict, serious human rights impacts and financial crime through their 
operations. The framework includes embedding strong management systems, 
identifying risks, independent third-party audits and transparency. 
SANCTIONS
The Group complies with all relevant national and international law and legislation, 
which includes all UK Government sanctions and requirements, as well as those 
imposed by the US Department of the Treasury and its Office of Foreign Assets 
Control and we require our suppliers to do the same. 
We continue to cease trade in diamonds, coloured gemstones and precious 
metals such as gold, silver and platinum from sanctioned Russian sources. 
On 1 March 2024, we engaged with all of our watch and jewellery suppliers to 
remind them that any diamonds supplied to us, must be accompanied by a self-
certification statement declaring that they were not mined, extracted, produced, 
or manufactured wholly or in part in the Russian Federation, notwithstanding 
whether such diamonds have been substantially transformed into other products 
outside of the Russian Federation.
GOLD AND OTHER PRECIOUS METALS
An increasing number of our watch suppliers are using recycled gold in their 
production processes. All precious metals supplied to us must demonstrate legal 
compliance according to all the provisions of the financial market supervisory 
authority and be sourced from refineries on the London Bullion Market 
Association Good Delivery List or the UAE Gold Good Delivery Scheme. 
128 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
ENVIRONMENTAL , SOCIAL AND GOVERNANCE
continued

ANTI-BRIBERY, CORRUPTION & FRAUD
The Board has overall responsibility for the Anti-Bribery, Corruption & Fraud 
Policy, which is regularly reviewed by senior management and the Audit & Risk 
Committee. The Policy reinforces the Board’s commitment to conducting the 
Group’s business affairs to ensure that it does not engage in or facilitate any form 
of corruption. The aim of the Policy is to ensure compliance with applicable anti- 
bribery and corruption legislation and regulations and to ensure that colleagues 
act responsibly and ethically at all times when conducting business. The Policy 
sets out the Group’s protocols in relation to hospitality and gifts.
The Group’s Company Secretary and General Counsel has day-to-day 
responsibility for the Policy and reports to the Chair of the Audit & Risk 
Committee and to the Board as required. Colleagues are required to complete 
mandatory e-learning annually.
During the year, the Policy was reviewed and approved by the Board and amended 
to provide additional clarity and reinforcement of the Company’s aversion to and 
strict protocols regarding fraud and the receiving and giving of gifts and hospitality. 
CODE OF ETHICS
During the year, the Board reviewed and approved the Code of Ethics, which can 
be found on the corporate website thewosgroupplc.com. The Code of Ethics 
was further expanded to support changes made to the governance framework 
of the Company. This included: (i) updating for enhanced Data Protection 
processes and protocols including reference to the consideration of the evolving 
AI technology; (ii) inclusion and promotion of the Wellbeing benefits which have 
been implemented and which now link with the Group’s Health & Safety section 
of the Code of Ethics; and (iii) notification of the Group’s tax approach.
ANTI-MONEY LAUNDERING AND SANCTIONS
The Company has an Anti-Money Laundering (AML) Policy which was reviewed 
by the Board during the year. The Policy was updated to take into account the 
trading status of the Group. The Policy enforces a strict regime in the prevention 
of money laundering. The Group Policy is supported by internal operational and 
local territory specific business policies.
TAXATION
We seek to build solid and constructive working relationships with all tax 
authorities. The Group has held the Fair Tax Mark since February 2022, and most 
recently achieved reaccreditation from the Fair Tax Foundation in May 2024. The 
Fair Tax Mark is the gold standard of responsible tax conduct and demonstrates 
that the Group pays the right amount of corporate income tax at the right time 
and in the right place. The Group pays corporation tax on all operations and does 
not operate in any tax havens or use any tax avoidance schemes.
The Board reviewed the Corporate Criminal Obligations (CCO) Policy which sets 
out the Group’s zero tolerance approach to tax evasion; no changes were necessary 
from the prior year when the Policy was introduced. The CCO Policy describes the 
legal framework, information and guidance on how to recognise and deal with tax 
evasion matters. Compliance with the Policy and disclosures arising from it are 
included in the annual review undertaken by the Senior Accounting Officer. During 
the year, training was delivered to relevant colleagues, including those in support 
and retail, and the Directors were provided with awareness documentation, as it is 
recognised this is an important part of the legislation. Further information on our 
Tax Strategy and CCO Policy can be found at thewosgroupplc.com.
PAYMENT PRACTICES
We understand the importance of maintaining good relationships with suppliers 
and have transparent payment terms and payment procedures to ensure prompt 
payment. It is Group policy to agree appropriate terms and conditions for 
transactions with suppliers (ranging from standard written terms to individually 
negotiated contracts) and for payments to be made in accordance with these 
terms, provided the vendor has complied with its obligations.
Our payment practices report is available at http://.check-payment-practices.
service.gov.uk/search, which showed the Group took on average 24.7 days to 
pay in the six-month period to the end of FY24.
RETURNS POLICY
The business operates a standard Returns Policy. The manufacturer’s warranty 
for timepieces varies by brand and style, however, most warranties are usually 
valid for two years from the date of purchase, with three years of extended 
warranty for certain watch brands. If a timepiece malfunctions, we will, at our 
discretion, repair or replace the movement at no charge if such movement 
shows a manufacturer’s defect under normal use.
DATA PROTECTION, INFORMATION SECURITY AND CYBER SECURITY
The Group has a responsibility to protect client and colleague personal data, 
and use it fairly and appropriately in line with the applicable law and regulation in 
each country in which we operate. We have a Group Data Protection Officer 
with responsibility for all data protection matters, and a Cyber Security Team 
responsible for security measures across our networks and systems. The two 
work closely together to ensure a joined-up, risk-based approach. 
The Group’s data protection framework continues to mature to meet the needs 
of a growing global business and evolving legal landscape. We have in place a 
broad range of measures designed to meet our data protection and security 
obligations, including policies and processes, governance and oversight measures, 
and mandatory annual training. Alongside this, we employ a suite of technical 
controls to detect and protect against known and emerging security threats. 
Further information on how we govern associated risks can be found on page 
132. The Group has not experienced any security breaches over the last three 
years and no fines or penalties have been incurred.
HEALTH & SAFETY 
The Company has a Group Health & Safety Policy and governance processes in 
place to ensure the Board is updated regularly on health and safety activities and 
on any accidents or incidents that occur. Further information on the Company’s 
health & safety activities can be found on page 83.
The Company complies with relevant legislation regarding product safety 
and legislation.
During the year the Group engaged with suppliers to ensure compliance 
with the newly introduced ‘Reece’s Law’, applicable in the US, relating to new 
requirements for coin batteries or button cells. 
WHISTLEBLOWING
It is important for the business to have an open and transparent work culture. 
We aim to conduct our business with the highest standards of honesty and 
integrity every day. The Board has overall responsibility for this policy and the 
Director of Internal Audit & Risk has day-to-day operational responsibility. 
The Chair of the Audit & Risk Committee receives a summary of all protected 
whistleblowing reports for communication to the Board.
Under the Policy, whilst colleagues are encouraged to report any concerns or 
complaints, without fear of recrimination, the Board acknowledges there may 
be circumstances where internal reporting lines may not be suitable or may 
discourage colleagues from speaking out. We therefore, use a third-party to 
provide an independent reporting system. This is a global facility for colleagues 
to raise concerns confidentially, with the option of maintaining anonymity. 
Colleagues are required to complete mandatory e-learning training annually.
BRIBERY, CORRUPTION, TAX ATION 
AND HEALTH AND SAFETY
129 
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The Watches of Switzerland Group defines risk as uncertainty around the 
organisation’s ability to achieve its objectives and execute its strategy effectively.  
Risks can be positive (opportunities) and negative (threats) and are a combination 
of the likelihood of an event and the impact of the consequence. 
Risk is inherent in both the Group’s operations and strategic decision-making. 
These risks and uncertainties could impact the delivery of strategic and 
operational objectives. Effective risk management helps support the successful 
delivery of the Group’s objectives. The Board’s role is central to understanding 
and providing oversight into how risks are being managed and addressed. The 
Board has established a framework of prudent and effective controls which 
enable risk to be assessed and managed. The Board takes responsibility for the 
management of risk and internal control systems throughout the business. This 
includes determining the nature and extent of the principal risks the Board is 
willing to take in achieving strategic objectives (the Board’s risk appetite), and 
challenging management’s implementation of effective systems of risk 
identification, assessment, prioritisation, and management. 
The Audit & Risk Committee, on behalf of the Board, has responsibility for 
maintaining oversight of the Group’s framework for risk management. Whilst 
ultimate responsibility for the oversight of risk management rests with the Board, 
the effective day-to-day management of risk is embedded within the business 
through a layered assurance approach.
The Board recognises that risk management is an integral part of good corporate 
governance and management practice and to be effective, should become 
embedded within the organisation’s culture. The Board is, therefore, committed 
to ensuring that risk management forms an integral part of its philosophy, practices, 
and business plans rather than being viewed or practised as a separate programme 
and that responsibility for implementation is accepted at all levels of the 
organisation. During the year, the Board reviewed the effectiveness of the Group’s 
risk management and internal controls systems. This review included the discussion 
and review of the risk registers and the internal controls across all business 
functions, as part of an annual exercise facilitated by the Internal Audit team.
 
RECOGNISING EFFECTIVE 
RISK MANAGEMENT 
“Effective risk management is essential in supporting the delivery 
of the Group’s strategic objectives, achieving stakeholder value, 
and delivering long-term success.” 
BRIAN DUFFY 
CEO 
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RISK MANAGEMENT

Summary of the key risks facing the Group, prepared through review of departmental risks identified through the bottom-up risk 
identification process, and the Group-level risks identified and owned by the Trading Board.
GROUP RISK REGISTER
WHAT WE MONITOR
OUR RISK LANDSCAPE
	– Current risks: risks we are managing now 
that could stop us from achieving our 
strategic objectives
	– Emerging risks: risks with a future 
potential impact from external or internal 
opportunities or threats
WHAT WE ASSESS
	– Risk ownership: each risk has a named 
owner
	– Likelihood and impact: globally applied 
scoring scale
	– Gross risk: before mitigating controls
	– Mitigating controls: subject to Internal 
Audit review
	– Net risk: after mitigating controls applied
	– Risk movement: any change in risk score 
since previous assessment
	– Risk appetite: defined at subcategory level
	– Target risk: overall target risk score
	– Actions: for further mitigation, if required
OUR IDENTIFIED RISKS
Risks are categorised into one of six 
categories:
	– Financial
	– Operational
	– Client
	– People
	– Regulatory
	– ESG
DEPARTMENTAL RISK REGISTERS
Owned by individual departments and teams across the Group. These identify specific risks and mitigating controls arising from day-to-day operations.
RISK MANAGEMENT PROCESS 
IDENTIFY 
	– Risk registers are completed by 
each business function, identifying 
the risks in their areas of control 
	– The Audit & Risk Committee and 
Board identify key risks within the 
Group’s strategic priorities 
	– Horizon scanning takes place 
periodically with senior management 
ASSESS 
	– The likelihood of risk occurrence 
and the potential impact of the 
risk are assessed. This assessment 
takes place before and after 
consideration of mitigating controls 
	– The risks are reviewed to 
determine their categorisation, 
including financial, operational, 
client, regulatory and reputational 
	– Appetite for each key risk is 
assessed with a target risk position 
agreed to reflect the level of risk 
that the business is willing to accept  
MANAGE 
	– Controls and mitigation plans are 
implemented to manage the risks 
	– Consideration is given to the 
Board’s risk appetite to help 
determine the appropriate risk 
management strategy 
	– Actions are agreed to further 
manage the identified risks, in line 
with risk appetite and according to 
risk strategy  
MONITOR 
	– Continued oversight and tracking of 
identified risks. These are presented 
to the Trading Board, the Board 
and the Audit & Risk Committee 
	– The Internal Audit Teams review 
the effectiveness of controls and 
identifies gaps in control requiring 
further action 
	– Risk incidents are reviewed, and 
the lessons learned drive further 
mitigation 
 1
 3
 2
 4
Climate related risks follow the same framework as all other risks impacting the business. Additional information relating to the Group’s 
TCFD disclosures, including risk management compliance, governance, strategy, and TCFD-related risks, can be found on pages 106 to 122. 
3
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 M
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4
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The Group’s established framework for 
managing risks has continued to be in place 
across the business throughout this financial 
year, with responsibility to implement the 
Board’s policies on risk management and 
internal control sitting with management.
The Group’s risk management framework 
helps identify, assess, manage, and monitor 
risks to within the risk appetite set by the 
Board, whilst taking advantage of 
opportunities as they are presented. Senior 
management is responsible for minimising the 
adverse exposure to the Group and 
its stakeholders. 
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Set out below are the key responsibilities and key activities of the various functions of the Group in relation to risk management: 
	– Oversees the adoption of appropriate risk management systems that identify 
emerging and established risks facing the Group and its stakeholders 
	– Determines the nature and extent of the principal and emerging risks faced 
by the Group and those risks which the business is willing to take in achieving 
its strategic objectives (determining its risk appetite) 
	– Conducts a half-yearly review of the risk register and principal risks 
	– Members have responsibility for managing risk within their areas 
of responsibility
	– Identifies new and emerging risks 
	– Maintains the business function risk registers 
	– Identifies and assesses risk within business functions and implements 
actions to reduce risk exposure to an acceptable target level 
	– Embeds and manages internal controls and risk management processes 
as part of business-as-usual operations 
	– Assists the Board to fulfil its corporate governance responsibilities 
in relation to financial reporting, internal controls, and the risk 
management framework 
	– Conducts formal reviews of the principal and emerging risks twice a year, 
one of which is in connection with the consideration of the viability 
statement 
	– Reviews and oversees the Group risk register and risk management 
framework and assesses their effectiveness in mitigating Group-level risks 
	– Reviews key risk areas with relevant Senior Managers to understand the 
nature of the risks and adequacy of the mitigations and controls in place 
	– Reviews and approves the Group Risk Management Policy 
HOW WE MONITOR
BOARD
Collective responsibility for the management of risk throughout the business 
TRADING BOARD
Managing the risk management process 
on a day-to-day basis 
OPERATIONAL MANAGEMENT
Identifying and managing risks on a day-to-day basis 
AUDIT & RISK COMMITTEE
Oversees risk management systems and process, 
under delegation from the Board 
	– Provides an objective compliance and monitoring overview 
	– Identifies non-compliance with key business processes
OPERATIONAL AUDIT, LOSS PREVENTION AND SECURITY TEAM
Reviews compliance with certain key internal procedures in showrooms and at other locations 
	– Ensures that principal risk topics are scheduled for regular review by 
the Board 
	– Facilitates updates to the corporate and business function risk registers 
in partnership with operational management 
	– Presents the outcome of the risk review to the Trading Board and the 
Audit & Risk Committee 
	– Shares risk management information and best practice across the Group 
INTERNAL AUDIT TEAM
Provides assurance to the Audit & Risk Committee through independent reviews of agreed risk areas 
	– Agrees how the principal risks should be managed or mitigated and over 
what timeframe to reduce the likelihood of their incidence or the magnitude 
of their impact 
	– Establishes clear internal and external communication channels on the 
identification of risk factors 
	– Determines the monitoring and review process
132 
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RISK MANAGEMENT
continued

RISK APPETITE
Risk appetite is an expression of the amount and types of risk that the Group is willing to take to achieve its strategic 
and operational objectives. The Group accepts that it cannot achieve its long-term strategic objectives without being 
exposed to an element of risk. Understanding current and emerging risk is therefore integral to the Group’s decision-
making process. 
The Board determines the amount of risk the Group is willing to accept in the pursuit of the Group’s strategic 
objectives, dependent on the type of risk. In exploring risks and opportunities, we prioritise the interests and safety 
of our clients and colleagues and seek to protect the long-term value and reputation of the brand, while maximising 
commercial benefits to support responsible and sustained growth. 
The Group assesses the level of risk exposure against its associated risk appetite to ensure that we appropriately 
prioritise our resources to manage risks within our risk appetite. Where the residual risk remains outside the Board’s 
risk tolerance, additional actions are identified to further mitigate the risk down to an acceptable target level. 
The Group’s risk appetite and tolerance levels were considered and approved by the Board and are reviewed 
annually. These are used to set tolerance limits and target risks for each of the principal risks and refine mitigation 
plans where appropriate. 
In summary, the Board has a very low appetite for risks that could lead to breaches of legal and regulatory 
requirements. The Group has a low appetite for risks that could impact its reputation, for example in the areas of 
data management and cyber security. In contrast, the Group has a higher risk appetite in relation to business strategy, 
as evidenced through our growth in the UK and US markets. 
THE UK CORPORATE GOVERNANCE CODE 
REQUIRES COMPANIES TO DETERMINE 
THEIR RISK APPETITE 
133 
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The 2018 UK Corporate Governance Code (the Code) states that the Board is responsible for determining the nature and extent of the principal risks it is 
willing to take in achieving its strategic objectives and that it should maintain sound risk management and internal control systems.
The Board has completed its assessment of the Group’s risk landscape and has identified the most significant risks and uncertainties that may impact the Group’s 
ability to achieve its strategic and operational goals. The Group recognises that the profile of risks constantly changes, and additional risks not presently known, or 
that may be currently deemed immaterial, may also impact the Group’s business objectives (as detailed on pages 34 to 37) and performance. The risk management 
framework is therefore designed to manage rather than eliminate the risk of failure to achieve business objectives, and, as such, can only provide reasonable and not 
absolute assurance against these principal uncertainties impacting business performance. 
The Board confirms that it has carried out a robust assessment of the principal risks facing the Group, including those that would threaten its business model, future 
success, solvency, or liquidity. 
EMERGING RISKS
As part of the ongoing risk management framework described above, the Group identifies emerging risks and determines their potential impact on the business. 
The Group undertakes horizon scanning to monitor any potential risks that could change our industry and/or our business, looking at both the inherent risk and 
opportunity. Emerging risks are new and evolving, and thus their full potential impact is still uncertain.
The Group defines emerging risks as newly developing risks that are often difficult to quantify but may materially affect our business. Emerging risks are usually highly 
uncertain risks which are external to the Group, and we take a proactive approach to the emerging risk management processes, with the objective of enabling us to:
	– Identify, manage, and monitor a broad range of potential emerging risks
	– Mitigate the impact of emerging risks which could impact the delivery of the Group’s strategy
	– Record each emerging risk within an Emerging Risk Register
The Board’s assessment of the principal risks and uncertainties facing the Group and the mitigations in place are set out below. 
 BUSINESS STRATEGY EXECUTION AND DEVELOPMENT 
Principal risk description 
If the Board adopts the wrong strategy or does not implement 
its strategy effectively, the business may suffer. 
The Group’s growth strategy exposes it to risks and the 
Group may encounter setbacks in its ongoing expansion in the 
UK and US. 
The Group’s significant investments in its showroom portfolio, 
IT systems, colleagues and marketing may be unsuccessful 
in growing the Group’s business as planned. 
The acquisition of Roberto Coin Inc. in the US moves the 
Group into the wholesale sector, a sector within which the 
Group has more limited existing internal expertise. There is 
strong reliance on incumbent management at Roberto Coin 
Inc. to deliver the Group’s strategy.
As the Group continues to make acquisitions, these may prove 
unsuccessful or divert its resources. Further growth through 
acquisition is dependent upon the Group’s ability to identify 
suitable targets, conduct effective due diligence, negotiate 
transactions on favourable terms, complete such transactions 
and successfully integrate the acquired businesses. 
The Group may fail to respond to the pressures of an 
increasingly changing retail environment effectively and rapidly. 
The re-evaluation of priorities and their delivery, including the 
consideration of initiatives to respond to permanent changes in 
client behaviours or to change working practices, is paramount 
in the current environment. 
How we manage or mitigate the risk 
	– The Board reviews its business strategy on a regular basis to 
determine how sales and profit can be maximised, and business 
operations can be made more efficient 
	– The Board has significant relevant experience, including in the 
retail and luxury markets 
	– The CEO provides updates to the Board on key development 
opportunities and initiatives 
	– Expansion of the property portfolio or potential acquisitions 
must meet strict payback criteria. Return on investment of 
marketing and other investment activity is monitored closely 
	– Key management information is provided to the Board on a 
regular basis to help inform strategic decision-making 
	– The Group has adapted its strategy to take advantage of online 
trading, client appointments and introduced the Luxury Watch 
and Jewellery Virtual Boutique to maximise sales 
	– The Group has diversified its operations through the expansion 
of mono-brand boutiques, ecommerce platforms and enhanced 
luxury branded jewellery offers. There is international market 
diversification reducing reliance on one territory
Change in risk
 No change
Links to strategy
 
 
 
 
 
 
IDENTIFICATION, EVALUATION AND 
MANAGEMENT OF THE GROUP’S RISKS 
134 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
PRINCIPAL RISKS AND UNCERTAINTIES

KEY SUPPLIERS AND SUPPLY CHAIN 
Principal risk description 
The manufacture of key luxury watch brands is highly 
concentrated among a limited number of brand partners 
and the production of luxury watches is limited by the small 
number of master watchmakers and the availability of artisanal 
skills. Owners of luxury watch brands control distribution 
through 
strict, 
Selective 
Distribution 
Agreements. 
Consequently, the relationship with owners of luxury watch 
brands is crucial to the Group’s success. 
Some of the Group’s distribution agreements with luxury 
watch brands provide owners of such brands with a right to 
terminate the agreement in the event of a change of control 
and/or management of the Group. The Group is subject to the 
risk that owners of luxury watch brands may decide to 
terminate these contracts or otherwise not to renew them 
upon expiry, or to reduce the number of agencies they grant 
to the Group. 
The Group’s distribution agreements with suppliers do not 
guarantee a steady supply of merchandise. 
The Group’s business model may also come under significant 
pressure should the owners of luxury watch and jewellery 
brands choose to distribute their own watches, increasingly or 
entirely by-passing third-party retailers such as the Group. 
How we manage or mitigate the risk 
	– The Group fosters strong relationships with brand partners and 
other suppliers, many of which have been held for a significant 
length of time 
	– Supplier distribution contracts are monitored to ensure 
continued compliance with contractual obligations 
	– The Group works collaboratively with brand partners to 
identify product trends and forward demand 
	– Continued focus on providing exceptional client experience, 
representing the brands in the best possible way 
	– Client experience is further elevated through new, larger 
showrooms that are supported by the brands 
	– In-depth training for showroom colleagues is provided, including 
specific training provided by the brand partners
	– The Group’s sales mix is becoming more broad-based, with less 
reliance on individual brands to drive success
	– Review opportunities to extend our expertise into complementary 
business and service models
Change in risk 
 No change 
Links to strategy
 
 
 
 CLIENT EXPERIENCE AND MARKET RISKS 
Principal risk description 
An inability to maintain a consistent high-quality experience for 
the Group’s clients across the sales channels, particularly within 
the showroom network, could adversely affect business. 
The increased number of registration of interest (ROI) watches 
could adversely impact the perceived client experience.
The Group faces competition and any failure by the Group 
to compete effectively could result in a loss of market share 
or the ability to retain supplier agencies. Long-term consumer 
attitudes to diamonds, gold and other precious metals and 
gemstones could be affected by a variety of issues, including 
concern over the source of raw materials, the impact of mining 
and refining of minerals on the environment, labour conditions 
in the supply chain, and the availability and perception of 
substitute products, such as cubic zirconia and laboratory-
created diamonds. Equally, longer term consumer attitudes to 
more technologically advanced watches, such as ‘smart 
watches’ could reduce consumer demand for luxury watches. 
How we manage or mitigate the risk 
	– The Group provides the ultimate luxury environment for its 
clients to feel welcome, appreciated and supported 
	– Our Xenia Client Experience Programme further elevates our 
client experience proposition (refer to page 40)
	– Our brand partners audit and assess our client experience 
enabling us to independently benchmark and evaluate our 
performance
	– Exceptional training is provided for our showroom colleagues, 
and other client-facing colleagues, to allow them to provide the 
best client service, along with in-depth product knowledge 
	– The CRM database allows the Group to engage with the client 
on their journey from a potential to a loyal client 
	– The Group continues to invest in and develop its product 
offering to improve the value offered to consumers, retailers, 
and manufacturers 
	– Competitor activity is monitored in detail, enabling strategic 
decision-making on key market positions 
	– Our Luxury Watch and Jewellery Virtual Boutique experience is 
a unique differentiator and recognised as a competitive 
advantage, as is the Group’s scale and technological capabilities
	– Consumer trends are monitored to ensure product ranges 
remain aligned to client demand
Change in risk 
 No change 
Links to strategy
 
 
 
 
 
STRATEGIC PRIORITIES
Grow revenue, profit and 
Return on Capital Employed
Enhance strong brand partnerships
Deliver an exceptional client service
Drive client awareness and brand image
Leverage best-in-class operations
Expand our multi-channel leadership
Continue to advance the ESG agenda
135 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

COLLEAGUE TALENT AND CAPABILITY 
Principal risk description 
The Group depends on the services of key talent to manage its 
business, and the departure of such colleagues or the failure to 
recruit and retain suitable personnel could adversely affect the 
Group’s business. 
Client experience is an essential element in the success of the 
Group’s business, where many clients prefer a more personal 
face-to-face experience and have established strong relationships 
with the Group’s retail colleagues. An inability to recruit and 
retain suitably qualified colleagues, especially with specialised 
knowledge of luxury watches and jewellery, would have a 
material impact on the Group. 
How we manage or mitigate the risk 
	– The Trading Board considers the development of senior 
management to ensure there are opportunities for career 
development, promotion, and appropriate succession 
	– The Nomination Committee considers the succession planning 
for the Board, and senior management
	– The Company’s recognition programmes are in place to 
incentivise and motivate colleagues 
	– A wide range of training and development programmes are 
available to colleagues 
	– The Colleague Engagement Survey provides an insight into 
what colleagues feel would make the Group an even better 
place to work 
	– The Group continually reviews the remuneration and benefits 
packages for all colleagues 
	– We utilise a two-way engaging communications platform, 
Workplace, globally. This social channel underpins Group 
communications to colleagues
Change in risk 
 No change 
Links to strategy
 
 
 
 
 
 
DATA PROTECTION AND CYBER SECURITY 
Principal risk description 
The increasing sophistication and frequency of cyber-attacks, 
coupled with data protection laws, highlight the escalating 
information security risk facing all businesses. 
As the Group operates in the UK and US markets, the 
regulatory environment surrounding these areas is considered 
more complex. 
Security breaches and failures in the Group’s IT infrastructure 
and networks, or those of third parties, could compromise 
sensitive and confidential information and affect the Group’s 
reputation. 
Theft or loss of Company or client data or potential damage to 
any systems from viruses, ransomware or other malware 
could result in fines and reputational damage to the business 
that could negatively impact on our sales. 
How we manage or mitigate the risk 
	– Dedicated Group Data Protection Officer in place
	– Significant investment in systems development and security 
programmes 
	– Systems vulnerability and penetration testing is carried 
out regularly 
	– The Group Data Protection Committee meets regularly to 
review related processes and emerging risks 
	– Information security and data protection policies, procedures, 
and training in place
	– Enhanced multi-factor authentication (MFA) enforced across 
the Group 
	– Next Generation email security system implemented 
	– New 24/7 security operations centre (SOC) service onboarded 
	– Improved reporting capabilities allow all colleagues to promptly 
report any suspicious content or activity they encounter
	– External maturity assessment conducted to validate continuous 
security improvement programme
Change in risk 
 Cyber threats are 
increasing in volume and 
complexity, in part 
driven by artificial 
intelligence. This creates 
a more hostile external 
environment with 
greater risk.
Links to strategy
 
 
136 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
PRINCIPAL RISKS AND UNCERTAINTIES
continued

STRATEGIC PRIORITIES
Grow revenue, profit and 
Return on Capital Employed
Enhance strong brand partnerships
Deliver an exceptional client service
Drive client awareness and brand image
Leverage best-in-class operations
Expand our multi-channel leadership
Continue to advance the ESG agenda
BUSINESS INTERRUPTION 
Principal risk description 
Adverse weather conditions, pandemics, travel disruption, 
natural disasters, terrorism, acts of war or other external 
events could adversely affect consumer discretionary spending 
or cause a disruption to the Group’s operations. 
The inability of the Group to be able to operate showrooms 
or a significant reduction in available colleagues to operate the 
business, such as during a material pandemic, would significantly 
impact the operations of the business. 
The Group offers flexible delivery options (home delivery or 
click and collect in showroom) and its online operations rely on 
third-party carriers and transportation providers. The Group’s 
shipments are subject to various risks, including labour strikes 
and adverse weather. 
The Group may experience significant theft of products from 
its 
showrooms, 
distribution 
centres 
or 
during 
the 
transportation of goods. Loss of high-value low-availability 
pieces could damage our reputation and our clients may 
become less inclined to visit our showrooms. 
Disruptions to, or failures in, the Group’s IT infrastructure and 
networks, or those of third parties, could disrupt the Group’s 
operations, especially during periods of increased reliance on 
these systems such as those experienced during the pandemic 
lockdowns. 
The Group relies on IT networks and systems, some of which 
are managed by third parties, to process, encrypt, and 
transmit electronic information, and to manage or support a 
variety of business processes and activities, including sales, 
supply chain, merchandise distribution, client invoicing and 
collection of payments. 
How we manage or mitigate the risk 
	– The Group has a framework of operational procedures and 
business continuity plans that are regularly reviewed, updated, 
and tested 
	– The multi-channel model allows clients to continue their 
relationship with us and to purchase in the event of disruption 
to any single channel 
	– Robust security arrangements are in place across our showroom 
network to deter and prevent crime and, in the event of an 
incident, protect people and products 
	– A comprehensive insurance programme is in place to offset the 
financial consequences of insured events 
	– A detailed IT development and security roadmap is in place 
aligned to our strategy 
	– Reliable and reputable third-party logistic partners have been 
engaged to ensure the secure transportation of goods 
	– The Group has in place action plans to effectively deal with the 
impact of a pandemic on business operations
	– Revised and enhanced the crisis response programme implemented 
Group-wide
Change in risk 
 No change 
Links to strategy
 
 
 
 
 
 
REGULATORY AND COMPLIANCE 
Principal risk description 
Fines, litigation, and reputational damage could arise if the Group 
fails to comply with legislative or regulatory requirements 
including, but not limited to, consumer law, health and safety, 
employment law, data protection, anti-bribery and corruption, 
competition law, anti-money laundering and supply chain 
regulations. 
As the Group continues its US expansion and trades in increasing 
state jurisdictions, there is a risk the business lacks the detailed 
knowledge of local US laws and regulations resulting in a breach, 
significant fine, and reputational impact. 
How we manage or mitigate the risk 
	– The Group actively monitors both regulatory developments 
in the UK, US and Europe and compliance with existing 
obligations 
	– Clear Group policies and procedures are in place, including, but 
not limited to, anti-bribery, corruption and fraud, whistleblowing, 
and data protection 
	– Mandatory induction briefings and training for all colleagues on 
regulation and compliance 
	– Experienced in-house legal team with external expertise sought 
as needed 
	– The established culture and values foster open, honest communication 
	– Operational activities have been amended, and continue to be 
updated, to comply with guidance provided by the Government 
to prioritise the safety of colleagues and clients
	– Regulatory compliance reviews form part of the rolling Internal 
Audit plan 
Change in risk 
 No change 
Links to strategy
 
 
137 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

ECONOMIC AND POLITICAL 
Principal risk description 
The Group’s business is geographically concentrated in the UK and 
US, with a more limited European footprint. Any sustained 
stagnation or deterioration in the luxury watch or jewellery 
markets or decline in consumer spending in these territories could 
have a material adverse impact on the Group’s business. 
The Group or its suppliers may not be able to anticipate, identify 
and respond to changing consumer preferences in a timely 
manner, and the Group may not manage its inventory in line 
with client demand. 
Ongoing legal, political, and economic uncertainty in the UK, US 
and international markets could give rise to significant currency 
fluctuations, 
interest 
rate 
increases, 
adverse 
taxation 
arrangements or affect current trading and supply arrangements. 
How we manage or mitigate the risk 
	– Regular monitoring of economic and political events 
	– Focus on client service to attract and retain clients
	– The Group updates internal return on investment hurdles and 
criteria to reflect changing market environments
	– Detailed sales and inventory data is analysed to anticipate future 
trends and demand, taking into consideration the current 
economic environment 
	– Through continued expansion in the US, the Group is not 
wholly dependent on the economic or political environment in 
one single market
Change in risk 
 Softening of global 
luxury markets and 
political uncertainty in 
Ukraine and Middle East 
along with major 
elections in the US and 
UK impacting global 
economies
Links to strategy
 
 
 
 
 
 
 BRAND AND REPUTATIONAL DAMAGE 
Principal risk description 
The Watches of Switzerland Group’s trading brands and its 
corporate brand are an important asset, and failure to protect 
the Group’s reputation and brand could lead to a loss of trust 
and confidence. This could result in a decline in the client base, 
affect the ability to recruit and retain the best people, and 
damage our reputation with our suppliers or investors. 
How we manage or mitigate the risk 
	– The Group has a clear and open culture with a focus on trust 
and transparency 
	– Excellent client experience is a key priority of the Group and 
subject to independent scrutiny by our major brand partners 
through mystery shopping programmes 
	– The Group undertakes regular client engagement to understand 
and adapt the product, offer, and showroom environment 
	– The use of impactful, digital-led marketing, along with an in-
depth knowledge of products, makes the Group an authority in 
the markets it serves 
	– Training and monitoring of adherence by colleagues to Group 
policies and procedures 
	– The Group has conducted a materiality assessment to understand 
the priorities and focus areas of its stakeholders, including 
colleagues, brand partners and other suppliers, investors and 
community groups
Change in risk 
 No change 
Links to strategy
 
 
 
 
138 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
PRINCIPAL RISKS AND UNCERTAINTIES
continued

STRATEGIC PRIORITIES
Grow revenue, profit and 
Return on Capital Employed
Enhance strong brand partnerships
Deliver an exceptional client service
Drive client awareness and brand image
Leverage best-in-class operations
Expand our multi-channel leadership
Continue to advance the ESG agenda
 FINANCIAL AND TREASURY 
Principal risk description 
The Group’s ability to meet its financial obligations and to support 
the operations and expansion of the business is dependent on 
having sufficient funding over the short, medium and long term. 
The Group is reliant on the availability of adequate financing from 
banks and capital markets to meet its liquidity needs. 
The Group’s level of indebtedness could adversely affect its 
ability to react to changes in the business and may limit the 
commercial and financial flexibility to operate the business. 
The Group is exposed to foreign exchange risk and profits may 
be adversely impacted by unforeseen movements in foreign 
exchange rates. 
Significantly reduced trading over an extended period, due to a 
pandemic, could impact the business’s ability to operate within 
committed credit facilities. 
How we manage or mitigate the risk 
	– The Group maintains a £225 million revolving credit facility with 
a term of four years remaining
	– The Group’s net cash position and available funding is actively 
managed through a Group Treasury policy and cash flow projections 
are regularly monitored by management and the Board
	– Exchange and interest rates are regularly reviewed to determine 
if hedging should be put in place
	– A three-year strategic cash flow is prepared and stress-tested, 
including the impact on covenant calculations
	– Quarterly meeting with the lenders’ agent to update on forecast 
and trading
	– To support the financing of the Roberto Coin Inc. acquisition 
and  provide additional headroom, a short-term loan facility of 
US$115 million has been agreed, extendable up to February 2026
Change in risk 
 No change 
Links to strategy
 
 
 
 CLIMATE CHANGE 
Principal risk description 
The increased frequency of extreme weather events may lead 
to the significant disruption of retail showrooms, offices, and 
distribution centres, through flooding and strong winds. The 
supply chain may also be impacted through transporting goods 
to showrooms. 
In a changing climate, there is the potential for higher insurance 
premiums for business operations, especially ones located in 
specific geographies. 
The increasing cost of energy and potential regulatory 
mechanisms on direct carbon emissions, may impact business 
financials and profit if the Group cannot transition to a more 
low-carbon business model.
The Group’s reliance on premium raw materials, which are a 
finite resource, increases its exposure to resource scarcity, and 
the potential increased cost of obtaining these resources in a 
challenging supply chain environment. 
The Group may fail to implement its mitigation strategy 
to reduce its impact on the climate and manage the risk 
appropriately, leading to increased scrutiny from stakeholders 
and investors, resulting in reputational damage. 
 
How we manage or mitigate the risk 
	– The Board has overall responsibility for managing climate-related 
risks, as well as ensuring our strategy creates value and achieves 
our Purpose to WOW our clients, while caring for our 
colleagues, our communities and our planet
	– Climate related issues are addressed on a regular basis by the 
ESG Committee, which is chaired by an Independent Non-
Executive Director 
	– The ESG Committee challenges our ESG Steering Group on 
progress against goals and targets
	– Key climate related risks and opportunities are governed via our 
Audit & Risk Committee along with the accuracy of and 
compliance with ESG-related disclosures, including TCFD
	– The ESG agenda continues to evolve rapidly and climate training 
has been introduced for Board members to ensure they have 
sufficient knowledge for effective decision-making
	– The CEO has overall operational responsibility for climate 
strategy and the mitigation of related risks
	– The CFO has day-to-day operational responsibility for climate-
related risks and opportunities and chairs a regular ESG Steering 
Group, which reports into the ESG Committee 
	– The Group has a dedicated Head of Sustainability and ESG, who 
has significant experience in relation to climate change
	– The ESG Steering Group is responsible for assessing and managing 
climate related risks and opportunities against KPIs aligned to our 
ESG pillars of ‘People, Planet and Product’ and ensuring all 
operational matters in respect of our ESG Strategy are fully 
embedded into our business strategy and operation, including an 
underpin to Group bonus programmes (refer to pages 185)
	– Each ESG pillar is supported by Working Groups, which include 
senior operational managers, with input from external consultants
	– The Group undergoes numerous external assessments on 
climate and sustainability activities
Change in risk 
 No change 
Links to strategy
 
 
 
139 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

140 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
GOING CONCERN AND VIABILITY STATEMENT
GOING CONCER N
The budget aligns to the Guidance given on page 13. Under this budget, the 
Group has significant liquidity and complies with all covenant tests to 26 
October 2025. Our Guidance reflects current visibility of supply from key 
brands and confirmed showroom refurbishments, openings and closures, 
and excludes uncommitted capital projects and acquisitions which would 
only occur if expected to be incremental to the business. 
	– Severe but plausible scenarios of:
	– 20% reduction in sales against the budget due to reduced consumer 
confidence and lower disposable income due to the cost-of-living challenges. 
This scenario did not include cost mitigations which are given below
	– The realisation of material risks detailed within the Principal Risks and 
Uncertainties on pages 134 to 139 (including potential data breaches and 
non-compliance with laws and regulations), and also environmental risks 
highlighted on pages 114 to 117
Under these scenarios the net debt to EBITDA and the FCCR covenants 
would be complied with. 
	– Reverse stress-testing of cash flows during the going concern period was 
performed. This determined what level of reduced EBITDA and worst case 
cash flows would result in a breach of the liquidity or covenant tests. The 
likelihood of this level of reduced EBITDA is considered remote taking into 
account liquidity and covenant headroom, as well as mitigating actions within 
management’s control (as noted below) and that this would represent a 
significant reduction in sales and margin from prior financial years. 
	– Should trading be worse than the outlined severe but plausible scenarios, the 
Group has the following mitigating actions within management’s control:
	– Reduction of marketing spend
	– Reduction in the level of inventory holding and purchases
	– Restructuring of the business with headcount and showroom operations 
savings
	– Redundancies and pay freezes
	– Reducing the level of planned capex
The directors also considered whether there were any events or conditions 
occurring just outside the going concern period that should be considered in 
their assessment, including whether the going concern period needed to be 
extended. The scenarios modelled by the directors confirmed the ability, under 
the base and severe but plausible downsides, for the Group to repay the new 
$115.0 million term facility at the end of the going concern period.
As a result of the above analysis, including potential severe but plausible scenarios 
and the reverse stress test, the Board believes that the Group and Company is 
able to adequately manage its financing and principal risks, and that the Group 
and Company will be able to operate within the level of its facilities and meet the 
required covenants for the period to 31 October 2025. For this reason, the 
Board considers it appropriate for the Group and Company to adopt the going 
concern basis in preparing the Consolidated Financial Statements.
The Directors consider that the Group has, at the time of approving the 
Group Consolidated Financial Statements, adequate resources to remain in 
operation for the foreseeable future and have therefore continued to adopt 
the going concern basis in preparing the consolidated information.
On 9 May 2023, the Group signed a new five year £225.0 million multicurrency 
revolving loan facility with lenders. The existing facilities were repaid and 
extinguished on this date. Further, on 23 February 2024, the Group agreed a new 
$115.0 million term facility agreement for use in relation to the Roberto Coin Inc. 
acquisition. This facility was drawn down post year-end to allow cash settlement 
of the acquisition consideration on 8 May 2024. As a result, the going concern 
assessment has been carried out taking into account all facilities now in place.
The key covenant tests attached to the Group’s facilities are a measure of net 
debt to EBITDA, and the Fixed Charge Cover Ratio (FCCR) at each April and 
October. The facility covenants are on a pre-IFRS 16 basis and exclude share-
based payment costs. Net debt to EBITDA is defined as the ratio of total net 
debt at the reporting date to the last 12 month Adjusted EBITDA. This ratio 
must not exceed 3. The FCCR is the ratio of Adjusted EBITDA plus rent to the 
total finance charge and rent for the 12 months to the reporting date. This ratio 
must exceed 1.6. At 28 April 2024 the Group comfortably satisfied the covenant 
tests with net debt to EBITDA being less than 3 and the FCCR exceeding 1.6.
At the balance sheet date, the Group had a total of £225.0 million in available 
committed facilities, of which £115.0 million was drawn down. Net cash at this 
date was £0.7 million with liquidity headroom (defined as unrestricted cash plus 
undrawn available facilities) of £209.3 million. The UK bank facility of £225.0 
million is due to expire in May 2028. The new $115.0 million term facility is a 
12-month facility with two six-month extension options within the Group’s 
control to bring the expiry date to February 2026. This facility did not increase the 
year-end liquidity balance as its use was restricted to the acquisition of Roberto 
Coin Inc. Further detail with regards to covenant tests and liquidity headroom can 
be found in borrowings note 18 within the Consolidated Financial Statements.
In assessing whether the going concern basis of accounting is appropriate, the 
directors have reviewed various trading scenarios for the period to 26 October 
2025 from the date of this report. These included:
	– The base case forecast which used the FY25 budget approved by the Board 
in May 2024 and six-months of the Long Range Plan. These included the 
following key assumptions:
	– The more challenging trading environment of FY24 will continue into FY25 
with improvement into FY26 in line with market sentiment
	– Revenue forecast supported by expected luxury watch supply 
	– Increased cost base in line with macroeconomic environment and environmental 
targets
	– Inclusion of Roberto Coin Inc. results at historical levels

141 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS
VIABILITY STATEMENT
In making the Viability Statement, the Board carried out a robust assessment of 
the principal risks and uncertainties facing Group as described on pages 134 to 
139. In addition to the uncertainties noted above, the key risks identified that 
would have a material impact on the long-term viability of the Group were the 
loss of a key supplier and the impact of a potential penalty for statutory breaches.
The scenarios assessed in relation to viability were:
	– Severe but plausible scenarios of:
	– 20% reduction in sales against the budget and Long Range Plan. This 
scenario did not include cost mitigations which are given below
	– The realisation of material risks detailed within the Principal Risks and 
Uncertainties on pages 134 to 139 and environmental risks highlighted on 
pages 106 to 122 
These scenarios would still result in the net debt to EBITDA and the FCCR 
covenants all being complied with
	– Reverse stress-testing of this plan to determine what level of reduced 
EBITDA and other possible cash outflows would result in a breach of the 
lending requirements during the three-year period. This level of reduced 
EBITDA and other possible cash outflows is considered to be remote
	– The loss of a key supplier to the business. Whilst this scenario would 
have a significant adverse impact on the Group, management consider 
that the strength of the current supplier relationship combined with the 
historic showroom investment and revenue growth achieved means that 
this scenario is not plausible, and therefore would not result in a covenant 
breach during the viability assessment period
	– The severe impact of any statutory non-compliance has been evaluated and 
would not result in a breach of the facility covenants
Whilst global economic factors could impact the Group, the long-term strategy 
for value creation in the UK and US remains unchanged. The advantages of the 
Group’s multi-channel operating model coupled with its scale and technological 
expertise should enable the business to outperform the market, take market 
share and capitalise on the material growth opportunities in the US.
The financial impact of actions being taken by the Group to achieve its climate 
change commitment have been included in future cash flows and stress testing.
CONCLUSION
Based upon this assessment, the Directors confirm that they have a reasonable 
expectation that the Group will be able to continue in operation to meet its 
liabilities as they fall due over the three-year assessment period.
In accordance with Provision 31 of the UK Corporate Governance Code 
2018 (the Code), the Directors are required to issue a Viability Statement 
declaring whether the Directors believe the Group is able to continue to 
operate and meet its liabilities over a period greater than 12 months, taking 
into account its current position and principal risks.
ASSESSMENT OF PROSPECTS
The Directors have assessed the prospects of the Group by reference to its 
current financial position, its recent and historical financial performance, its 
forecasts for future performance, its business model (pages 26 to 27), strategy 
(pages 34 to 37) and its principal risks and mitigating factors (pages 134 to 139). 
In addition, the Board regularly reviews the financial position of the Group, its 
liquidity and financial forecasts. 
The Group’s FY25 budget was approved by the Board in May 2024. The FY25 
budget has been used as the base for the first year of the viability assessment 
period, and the Long Range Plan to FY28 is used for the outer years (excluding 
uncommitted acquisitions). The budget aligns to the Guidance given on page 13.
ASSESSMENT PERIOD
The Directors have assessed the prospects of the Group over a three-year 
period. This period is considered an appropriate timeframe to assess the Group’s 
prospects and is consistent with the Group’s business model, strategic planning 
period, management incentive schemes and medium-term financing considerations.
CURRENT FINANCING
On 9 May 2023, the Group signed a new five-year £225.0 million multicurrency 
revolving loan facility with lenders. The existing facilities were repaid and 
extinguished on this date. Further, on 23 February 2024, the Group agreed a 
new $115.0 million term facility agreement for use in relation to the Roberto 
Coin Inc. acquisition. This facility was drawn down post year-end to allow cash 
settlement of the acquisition consideration on 8 May 2024. As a result, the 
viability assessment has been carried out taking into account all facilities now in 
place, and takes account of the repayment of the $115.0 million term loan on 
expiry in February 2026.
The key covenant tests attached to the Group’s facilities are a measure of net 
debt to EBITDA, and the Fixed Charge Cover Ratio (FCCR) at each April and 
October. The facility covenants are on a pre-IFRS 16 basis and exclude share-
based payment costs. Net debt to EBITDA is defined as the ratio of total net 
debt at the reporting date to the last 12 month Adjusted EBITDA. This ratio 
must not exceed 3. The FCCR is the ratio of Adjusted EBITDA plus rent to the 
total finance charge and rent for the 12 months to the reporting date. This ratio 
must exceed 1.6. At 28 April 2024 the Group comfortably satisfied the covenant 
tests with net debt to EBITDA being less than 3 and the FCCR exceeding 1.6.
During the three-year viability period, the Group anticipates that it will 
comfortably comply with the net debt to EBITDA and FCCR covenants at each 
six-month interval from October 2024 to April 2027.
ASSESSMENT OF VIABILITY
The strategic planning process reviewed by the Board is over a three-year 
period. In determining the appropriate assessment period, the Board considered 
the uncertainty regarding a number of global economic events, including the 
level  of inflation and the cost-of-living crisis, together with a number of 
environmental matters.
During the normal cycle of strategic planning, budgets and forecasts are 
approved by the Board at the end of each financial year.
APPROVAL OF STRATEGIC REPORT
Approved by the Board and signed on its behalf:
BRIAN DUFFY
CHIEF EXECUTIVE OFFICER
26 June 2024

142 
CONTENTS
144	 Corporate Governance at a Glance
146	 Chair’s Introduction
148	 Board of Directors
150	 Corporate Governance Statement
151	 Governance Framework
153 	 Governance in Action
154	 Board Key Areas of Focus
161	 Board Evaluation
162 	 Nomination Committee Report
165 	Audit & Risk Committee Report
171 	 ESG Committee Report
176	 Remuneration Committee Report
Fairness, Diversity and Wider Workforce Considerations
Directors’ Remuneration Policy at a Glance
Summary Remuneration Policy
Annual Report on Remuneration
192	 Directors’ Report
2
COR POR ATE 
GOVER NANCE 
R EPORT
142 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

143 
143 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

CORPOR ATE GOVER NANCE 
AT A GLANCE
2
5
Executive 
Directors 
Non-Executive
Directors
Information technology
Internal audit and risk
International experience
Retail experience
ESG
Culture and stakeholders
Corporate finance
More than
3 years
0 – 1 years
1 – 3 years
1
1
5
3
4
Female
Male
Mixed/Multi 
ethnic background
White
1
6
BOARD MEMBERS BY GENDER
BOARD MEMBERS BY ETHNICITY
BALANCE OF THE BOARD
DIRECTOR TENURE
BOARD SKILLS
144 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
CORPOR ATE GOVERNANCE REPORT

BOARD AND COMMITTEE ATTENDANCE
Director 
Board
Audit & Risk
Remuneration
Nomination
ESG
Held
Attended
Held
Attended
Held
Attended
Held
Attended
Held
Attended
Ian Carter
6
6
n/a
n/a
3
3
3
3
3
3
Brian Duffy
6
6
n/a
n/a
n/a
n/a
n/a
n/a
3
3
Anders Romberg1
5
5
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Tea Colaianni
6
6
4
4
3
3
3
3
3
3
Baroness (Rosa) Monckton MBE
6
6
4
4
3
3
3
3
3
3
Robert Moorhead
6
6
4
4
3
3
3
3
3
3
Chabi Nouri
6
6
4
4
n/a
n/a
n/a
n/a
3
3
Bill Floydd2
1
1
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
1 	 Anders Romberg was appointed an Executive Director on 12 May 2023
2 	 Bill Floydd resigned as an Executive Director on 12 May 2023
MATTERS RESERVED FOR THE BOARD
Below is a summary of the key matters reserved for the Board. The full document can be viewed on the corporate website thewosgroupplc.com
STRATEGY AND MANAGEMENT
FINANCIAL REPORTING, RISK AND CONTROL
STAKEHOLDER ENGAGEMENT
CAPITAL ALLOCATION AND STRUCTURE
CORPORATE GOVERNANCE
PEOPLE AND LEADERSHIP
	– Overall leadership of the Company
	– Annual budgets and business plans
	– The Group’s purpose, values and strategy, ensuring an alignment with 
the Group’s culture
	– Extension of the activities into new areas or territories and cessation 
of operations of material parts
	– Financial results and announcements relating thereto
	– Policies and procedures to ensure independence and effectiveness 
of internal and external audit functions
	– External Auditor appointment or removal
	– Establishing procedures to manage risk and oversee the internal 
control framework
	– Matters requiring shareholder approval
	– Circulars and significant shareholder communications
	– Ensuring effective engagement and participation from stakeholders
	– Description of stakeholder interests and how they were considered 
in the Board’s decision-making process in the Annual Report and 
Accounts
	– Changes relating to the Group’s capital or material corporate 
structure
	– Major capital projects or property leases
	– Significant acquisitions or disposals
	– Changes to the Group’s management and control structure
	– Dividend Policy and dividend payment recommendations and share 
buy back decisions
	– Delegation of authorities, including the division of responsibilities 
between the Chair of the Board and the CEO and Delegated Levels 
of Authority
	– Policies and practices to ensure consistency with the Company’s 
purpose, values and strategy
	– Material Group policies and statements and any major changes
	– Review of the Group’s overall corporate governance arrangements 
	– Board and Committee constitutions and Committee Terms 
of Reference
	– Appointment or removal of Directors and the Company Secretary
	– Non-Executive Director fees
	– Ensuring the Board and its Committees have a combination of skills, 
experience and knowledge
145 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

CHAIR'S INTRODUCTION
IAN CARTER 
Chair
Welcome to the Corporate Governance Report, which I am pleased to 
present on behalf of the Board for the financial year ended 28 April 2024.
The Report that follows, in conjunction with the other Committee reports, 
provides details of our robust governance and risk management, our effective 
engagement with stakeholders and compliance with the principles and provisions 
of the Corporate Governance Code 2018.
In January 2024, the Financial Reporting Council (FRC) published a revised 
version of the UK Corporate Governance Code (CGC). Whilst for the most 
part, the changes apply to financial years beginning on or after 1 January 2025, 
the Board has been briefed on the changes and believes the Company has 
applied and is able to confirm its compliance with the revised CGC, except for 
the new substantive internal control changes, which will be complied with by the 
deadline. The Company has developed a plan to implement these internal control 
changes, pending release of the final guidance from the FRC, and we hope to be 
able to report good progress in next years Annual Report and Accounts. 
The Board believes that effective governance leads to better decision-making and 
that the robust framework should be embedded within every level of the organisation. 
The Board has been highly engaged this financial year and continued to oversee 
and shape the strategic direction of the Group, ensuring the business remains 
sustainable over the long-term and remains ready to respond to external factors 
which may affect the business. With the continuing challenging macroeconomic 
environment, it is essential for the Board to ensure appropriate governance is in 
place to support the Executive Directors and senior management, in delivering 
strategy, and to ensure the Group is in a strong position to take advantage when 
the economic environment improves.
DIVERSITY AND INCLUSION
The Board continues to recognise the importance of diversity and inclusion, 
including the benefits of recruiting leaders who reflect the diverse communities 
which we serve, and society as a whole. The business achieved its highest ranking 
to date in this year’s FTSE Women Leaders Review (number 10 in the FTSE 250 
category) and continued to meet the Parker Review recommendations, which 
sets a target for each FTSE 250 company to appoint at least one member of the 
Board from a minority ethnic background by 2024. Additionally, the Company 
aims to ensure that all teams (including senior management) represent the race 
and ethnic mix of the markets in which we operate.
The Company is not only focused on diversity and inclusion at the top level of 
the organisation but is committed to supporting work initiatives that promote a 
culture of inclusion and diversity throughout the organisation.
Additional information on diversity in the boardroom can be found in the 
Nomination Committee Report on page 164 and information on the wider 
organisation can be found in the People Strategy section on pages 74 and 75.
Our succession planning and future recruitment considers diversity as set out in 
our Board Diversity & Inclusion Policy, which can be found on our corporate 
website thewosgroupplc.com.
146 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
CORPOR ATE GOVERNANCE REPORT
continued

“The Board believes that 
effective governance leads 
to better decision-making 
and that a robust framework 
should be embedded within 
every level of the organisation.”
IAN CARTER
CHAIR
ESG
The Company’s governance framework has been further enhanced this year, as 
a result of progress made within the governance workstreams as part of the ESG 
Strategy. This includes the Board approving a new Human Rights Policy and a 
new Data Security and Information Security Statement, both of which can be 
found on our corporate website thewosgroupplc.com.
Additionally, the Board was pleased to note a significant improvement in our 
ESG Rating Agencies scores and particularly in relation to our ISS Governance 
Quality Score.
STAKEHOLDER CONSIDERATIONS 
The Board considers all relevant stakeholders during its decision-making 
processes and continues to strengthen its understanding of the different key 
stakeholder groups. Brand partner relationships and other key suppliers are 
reviewed at each Board meeting and updates provided of activities undertaken. 
Shortly after the end of FY24, the Board held one of its Board meetings in 
Geneva – the home of Swiss watchmaking. This visit was the perfect opportunity 
to meet with our key brand partners. 
Baroness (Rosa) Monckton MBE, continues as our Designated Non-Executive 
Director for Workforce Engagement, providing information to the Board on key 
areas of interest and concern from our colleagues. Rosa’s attendance at the 
Listening Forums, both UK and US, as well as our Global Listening Forum 
ensures that the Board remains increasingly visible amongst our colleagues. After 
each forum, Rosa reports back to the Board on her findings.
Rosa’s feedback, along with the annual Colleague Engagement Survey, helps us to 
ensure that our colleagues’ perspectives are considered by the Board and 
Committees during their decision-making processes.
More information on the Board’s decision-making, engaging with stakeholders, 
as well as the interests of each of its stakeholders, can be found on pages 63 to 
65 and 152 to 153.
BOARD CHANGES
As reported in the previous year’s Annual Report and Accounts, Anders 
Romberg was appointed as the Chief Financial Officer in early May 2023, as Bill 
Floydd stood down, as a result of challenges with his travel commitments. 
ANNUAL GENERAL MEETING
I look forward to engaging with you at the forthcoming AGM which is scheduled 
to take place on 3 September 2024, commencing at 2.30pm, and will be held at 
36 North Row, London W1K 6DH. Full details including the resolutions to be 
proposed to our shareholders can be found in the Notice of AGM, which will be 
communicated to shareholders and made available on our corporate website 
thewosgroupplc.com.
FOCUS FOR FY25
I am pleased to provide you with a clear outline of the work the Board has 
undertaken during the year and how our governance and Board agendas are 
aligned with the Group’s strategy. 
IAN CARTER 
CHAIR
26 June 2024
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EXPERIENCED LEADERS 
GUIDING OUR FUTURE
Yes 
No
No


APPOINTED
BRIAN DUFFY
Chief Executive Officer
Executive Director
ANDERS ROMBERG
Chief Financial Officer
Executive Director
12 May 2023
7 May 2019
1 November 2020
Ian brings over 30 years of international 
and retail experience, having held a 
number 
of 
senior 
positions 
at 
consumer-facing and luxury companies. 
Ian currently serves as a non-executive 
director with Servpro Industries, LLC, 
owned by Blackstone, where he is the 
Chair of the Audit Committee. Ian is 
also a current director and Chair of 
Eataly USA LLC. Ian joined Hilton 
International as CEO in London in 
2005 becoming an integral part of the 
team that took Hilton Worldwide 
private and then public in 2013. Prior 
to joining Hilton, Ian served as an 
Officer and President of Black & 
Decker Corporation. Ian has significant 
experience as a non-executive director 
having served on a number of boards 
in the UK and the US, including 
Burberry Group PLC and Chair of the 
Del Frisco Restaurant Group Inc., 
listed in the US.
Brian has served on several boards 
across the fashion, retail and sports 
sectors and has been the CEO of the 
Group since 2014. Brian has previously 
served on the boards of several 
subsidiaries of Ralph Lauren, as well as 
the board of Celtic PLC. Brian is an 
ICAS Chartered Accountant and 
holds an Honorary Doctorate from 
Glasgow Caledonian University.
Brian is the Chair of The Watches of 
Switzerland Group Foundation and 
was appointed as the Chair of the 
Prince’s Trust Retail, Leisure and 
Hospitality Fundraising Leadership 
Group in January 2023.
Anders was reappointed to the Board 
in 2023 as Chief Financial Officer. 
Anders was previously the CFO at the 
Watches of Switzerland Group from 
2014 to 2022, transforming the 
business globally and taking the 
Company from private to public. 
Before this, Anders was with at Ralph 
Lauren serving as Chief Financial 
Officer and Chief Operating Officer 
for Europe, Middle East and Africa, 
and Chief Operating Officer for Asia 
Pacific. Anders has previously held 
senior finance roles at Gillette and 
Duracell.
– Nomination (Chair) 
– Remuneration 
– ESG 
– ESG

 
Servpro Industries, LLC
Eataly USA LLC
The Watches of Switzerland Group 
Foundation
None
COMMITTEE MEMBERSHIP 
INDEPENDENT
PRINCIPAL EXTERNAL 
APPOINTMENTS 
Ian brings to the Board a wealth of 
international and retail experience and 
a deep understanding of the global 
luxury industry. Ian has considerable 
experience in the understanding of 
matters of a strategic nature. Ian also 
has significant experience as a non- 
executive director.
Brian brings to the Board significant retail 
and international experience, financial 
acumen and in-depth understanding of 
the global luxury watch and jewellery 
sector. Brian’s corporate experience is 
relevant to the governance of a listed 
company and includes culture and 
stakeholder considerations.
Anders brings to the Board extensive 
experience at senior management 
level of accounting and operational 
matters, including IT and cyber, and 
has extensive experience in the 
international luxury retail sector.
RELEVANT SKILLS 
AND EXPERIENCE
IAN CARTER
Chair 

148 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
BOARD OF DIRECTORS

Yes
Yes
Yes
Yes
TEA COLAIANNI
Senior Independent Director
Non-Executive Director
BARONESS (ROSA) 
MONCKTON MBE
Independent Designated 
Non-Executive Director for 
Workforce Engagement
ROBERT MOORHEAD
Independent Non-Executive 
Director
CHABI NOURI
Independent Non-Executive 
Director
Tea was appointed as a Non-Executive 
Director and Chair of the Remuneration 
Committee in December 2018 and 
Senior Independent Director of the 
Company in May 2019. Tea has more 
than 30 years’ experience in consumer 
facing industries and has served as a 
non-executive director on multiple 
boards. She currently serves on the 
board of SD Worx NV. Tea is the 
Founder and Chair of WiHTL – 
Diversity in Hospitality, Travel and 
Leisure and Diversity in Retail (DiR).
Rosa has over 20 years’ experience in 
the luxury jewellery and watch 
sectors, and was appointed as a Non- 
Executive Director in 2014. Her 
experience includes setting up Tiffany 
& Co in the UK, and serving as Chief 
Executive Officer and then Chair of 
Asprey & Garrard. Rosa also has 
experience in the charity sector, and 
campaigns on behalf of disabled 
children and adults, through her role 
as Chair of Team Domenica. 
Rosa was granted peerage in January 
2024 for her work as a charity founder 
and advocate for inclusion and equal 
opportunity for people with special 
educational needs. 
Robert has significant experience in 
the retail sector and was appointed as 
a Non-Executive Director in 2018. 
Robert currently serves as Chief 
Financial Officer and Chief Operating 
Officer of WH Smith PLC, and was 
previously 
Finance 
Director 
at 
Specsavers Optical Group and Finance 
and IT Director at World Duty Free 
Europe Limited. Robert is an ICAEW 
Chartered Accountant.
Chabi has over 20 years’ experience in 
the luxury jewellery and watch sectors 
and was appointed as a Non-Executive 
Director in 2022. Chabi has particular 
experience in the jewellery sector for 
marketing and merchandising, being 
responsible for Cartier’s creative and 
fine jewellery collections and in 
watches serving as the Chief Marketing 
Officer of Piaget, Chabi was appointed 
as Chief Executive Officer of the 
company in 2017. Chabi is currently a 
non-executive 
director 
of 
Lucid 
Group, Inc, an automotive and luxury 
consumer goods business listed on the 
US Stock Exchange, Group Marketing 
and 
Communications 
Head 
at 
Mirabaud Group and director and 
Chair of EveryWatch DMCC.
– Audit & Risk
– ESG
– Nomination
– Remuneration (Chair)
– Audit & Risk
– ESG (Chair)
– Nomination
– Remuneration 
– Audit & Risk (Chair)
– ESG
– Nomination
– Remuneration
– Audit & Risk
– ESG 
SD Worx NV
Team Domenica
WH Smith PLC
Mirabaud Asset Management.
Lucid Group, Inc
EveryWatch DMCC
Robert brings to the Board extensive 
experience in the retail sector as well 
as recent relevant and up to date 
financial and information technology 
and cyber experience which enables 
him to carry out his role as Chair of 
the Audit & Risk Committee.
Chabi brings to the Board significant 
international experience of the luxury 
watches and jewellery retail industry. 
Chabi has relevant experience and 
acumen in strategic matters.
Tea brings to the Board a wealth of 
experience in HR strategy governance 
and consumer facing industries as well 
as extensive DEI expertise. Tea has 
significant experience as a non-
executive director including extensive 
and 
current 
experience 
of 
all 
remuneration matters which enables 
her to carry out her role as Chair of 
the Remuneration Committee.
Rosa brings to the Board significant 
experience of the luxury jewellery and 
watch industry. Rosa’s ESG experience 
includes diversity and inclusion initiatives 
and a deep understanding of the charity 
sector, this enables Rosa to carry out 
her role as Chair of the ESG Committee.
7 May 2019 
1 May 2022
7 May 2019
7 May 2019
149 
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CORPORATE 
GOVERNANCE 
STATEMENT 2024
This Corporate Governance Statement 
explains key features of the Group’s 
governance structure and how the Group 
measures itself against the standards set 
out in the UK Corporate Governance Code 
2018 (the Code), as required by the Listing 
Rules of the Financial Conduct Authority, 
the accepted standard of good governance 
practice in the UK. A copy of the Code can 
be found on the Financial Reporting Council’s 
website at www.frc.org.uk.
We believe that good governance provides 
the framework for stronger value creation and 
lower risk for shareholders. It is the Board’s 
responsibility to instil and maintain a culture 
of openness, integrity and transparency 
throughout the business, through our actions 
and conduct, policies and communications.
We apply corporate governance guidelines in 
a way that is relevant and meaningful to our 
business and consistent with our culture and 
values. If we decide that the interests of the 
Company and its shareholders can be better 
served by doing things in a different way, we 
will explain the reasons why.
CORPOR ATE GOVER NANCE STATEMENT
UK CORPORATE GOVERNANCE CODE 2018
1
DIVISION OF 
RESPONSIBILITIES
2
BOARD LEADERSHIP 
& COMPANY PURPOSE
3
COMPOSITION, 
SUCCESSION & 
EVALUATION
4
AUDIT, RISK 
MANAGEMENT & 
INTERNAL CONTROL
5
REMUNERATION
READ MORE: 
Page 152
  
READ MORE: 
Page 156
READ MORE: 
Page 158
READ MORE: 
Page 160
READ MORE: 
Page 160
STATUTORY INFORMATION 
Disclosures required by the Disclosure Guidance and Transparency Rules DTR 7.2.6 with regard to share 
capital are presented in the Directors’ Report on page 195. Disclosures required by DTR 7.2.8 relating to 
diversity policy are presented in the Nomination Committee Report on page 164. Information concerning 
diversity and ethnicity as required under Listing Rule 9.8.6R(10) can be found on page 158 and in the 
Nomination Committee Report on page 164.
Statutory information 
Section of report
Page 
Internal control and risk management
Risk Management
160
Securities carrying special rights with regard to the 
control of the Company
Directors’ Report
195
Restrictions on voting rights
Directors’ Report
195
Appointment and replacement of Directors and 
amendments to the Company’s Articles
Directors’ Report
193
Powers of the Company’s Directors relating to 
transactions in own shares
Directors’ Report
195
Purpose, values and culture
Environmental, Social and Governance
66
UK CORPORATE GOVERNANCE CODE 2018 COMPLIANCE 
The Company’s obligation is to state whether it has complied with the relevant provisions of the Code, or 
to explain why it has not done so (up to the date of this Annual Report and Accounts).
The Board confirms that, throughout the year, the Company has applied the principles, both in spirit and in 
form, and complied with the provisions set out in the issued by the Financial Reporting Council (FRC) in July 
2018. The Company’s governance arrangements have been considered alongside the Code. The information 
set out in the Corporate Governance Statement and the Directors’ Report on pages 151 to 197, including 
the various Board Committee Reports (on pages 162 to 191), is intended to provide an explanation of how 
the Code’s principles were applied practically throughout the year.
BOARD APPROVAL FOR THE CORPORATE GOVERNANCE STATEMENT 2024
This Corporate Governance Statement is approved by the Board and signed on behalf of the Board by the 
Chair and by the Company Secretary.
IAN CARTER 	
	
	
LAURA BATTLEY
CHAIR	
 	
	
	
COMPANY SECRETARY
26 June 2024	
	
	
26 June 2024
150 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
CORPOR ATE GOVERNANCE REPORT
continued

NOMINATION COMMITTEE
Undertakes an annual review of 
Board appointments, the talent 
pipeline and succession planning. 
Ensuring that the membership and 
composition of the Board, 
including the combination of skills 
and diversity, remains appropriate.
BOARD COMMITTEES
The Terms of Reference for each Committee are documented and agreed by the Board. They are annually reviewed and where necessary updated and are 
available on the corporate website thewosgroupplc.com. 
The key responsibilities of each Committee are set out below.
KEY STEERING GROUPS, SUB COMMITTEES AND WORKING GROUPS
Underneath the Trading Board, there are a number of key steering groups made up of senior management and other colleagues, who are tasked with 
delivering key projects or ensuring compliance and the monitoring of risks within important business areas including; ESG; cyber security; data; Europe; 
Xenia; and Health & Safety. There are also a number of functional working groups which support the Steering Groups. For further information on the ESG 
Governance Framework see page 71.
REMUNERATION COMMITTEE
Determines the policy for 
remuneration, bonuses, long-term 
incentive arrangements, contract 
terms and other benefits in 
respect of the Executive Directors, 
the Chair, the Company Secretary 
and General Counsel and senior 
management. Reviews workforce 
remuneration and related policies.
EXECUTIVE DIRECTORS
The Executive Directors are the CEO and the CFO who are responsible for the day-to-day operational running of the business. 
Further information on their respective roles and responsibilities can be found on page 152.
TRADING BOARD
The CEO has delegated authority for the day-to-day management of the business to operational management comprising the CFO, the Company 
Secretary and General Counsel and members of senior management who have responsibility for their respective areas.
The Trading Board meets weekly and considers key business matters including weekly trading, capital expenditure and business reviews whilst also focusing 
on risk management of the business areas, Xenia development, people matters, strategy preparation and implementation, merchandising and specific areas 
of training, such as, competition compliance.
BOARD
The Board of Directors is led by the Chair.
The Board is collectively responsible for the long-term success of the Company and the Group. The business of the Group is managed by the Board who may 
exercise all the powers of the Company. The Board delegates certain matters to the Board Committees, and delegates the detailed implementation of matters 
approved by the Board and the day-to-day operational aspects of the business to the Executive Directors and other members of senior management. There is 
a schedule of matters specifically reserved for the Board which and are available on the corporate website thewosgroupplc.com
SHAREHOLDERS
ESG COMMITTEE
Provides oversight on behalf of the 
Board in relation to the Group’s 
ESG Strategy and activities, oversees 
any ESG strategic goals, targets and 
Key Performance Indicators.
AUDIT & RISK COMMITTEE
Reviews and reports to the Board 
on the Group’s financial reporting, 
internal control and risk 
management systems and the 
independence and effectiveness of 
the External Auditor. Reviews and 
approves the responsibilities of the 
Internal Audit function and ensures 
the necessary resources and access 
to information are in place.
Nomination Committee Report 
on pages 162 to 164
Audit & Risk Committee Report 
on pages 165 to 171
Remuneration Committee Report 
on pages 175 to 191
ESG Committee Report 
on pages 172 to 174
GOVER NANCE FR AMEWOR K
The Board facilitates the operation of an open and straight-forward culture without complex hierarchy and over-delegation 
of responsibilities. The structure of the Board and its governance framework is set out below.
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STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

There is a clear division of responsibilities between the Chair and the CEO, which is set out in writing and has been agreed by the Board. This can be found 
on our corporate website at thewosgroupplc.com.
The Board biographies are included on pages 148 and 149.
KEY ROLES AND RESPONSIBILITIES
Chair
	– Responsible for the operation, leadership and governance of the Board
	– Sets the Board agenda and ensures sufficient time is allocated to ensure effective debate to support sound 
decision-making
	– Ensures the Board is fully informed of all matters and receives precise, timely and clear information sufficient to 
make informed judgements
	– Ensures each Non-Executive Director makes an effective contribution to the Board
	– Meets with the Non-Executive Directors independently of the Executive Directors
Chief Executive Officer
	– Management of the day-to-day operations of the Group
	– Develops the Group’s strategic objectives for consideration and approval by the Board
	– Implements the strategy approved by the Board
	– Leads the Trading Board and senior management
	– Manages the Company and the Group
	– Ensures effective and ongoing communication with investors
Chief Financial Officer
	– Manages all aspects of the Group’s financial affairs
	– Works with the CEO to develop and implement the Group’s strategic objectives
	– Delivers the financial performance of the Group
	– Ensures the Group remains appropriately funded to pursue its strategic objectives
	– Ensures proper financial controls and risk management of the Group and compliance with associated regulation
	– Ensures effective and ongoing communication with investors
Senior Independent Director
	– Acts as a ‘sounding board’ for the Chair and serves as an intermediary for the other Directors where necessary
	– Leads the Non-Executive Directors in their annual assessment of the Chair’s performance
	– Available to investors if they have concerns which the normal channels through the Chair, CEO or other Directors 
have failed to resolve
Non-Executive Directors
	– Are all independent, experienced and influential individuals from a diverse range of industries, backgrounds and 
countries
	– Provide constructive contribution and challenge to the Executive Directors regarding the development of the strategy
	– Scrutinise the operational and financial performance of senior management
	– Monitor the integrity of financial information, financial controls and systems of risk management
	– Devote such time as is necessary to the proper performance of their duties
Designated Non-Executive 
Director for Workforce 
Engagement
	– Gauges the views of colleagues and identifies any areas of concern
	– Ensures the views and concerns of the workforce are taken into account by the Board, particularly when they are 
making decisions that could affect colleagues
	– Ensures the Board takes appropriate steps to evaluate the impact of proposals and developments on colleagues and 
considers what steps should be taken to mitigate any adverse impact
Company Secretary and 
General Counsel
	– Supports the Board and its Committees with their responsibilities and ensures information is made available to 
Board members in a timely fashion
	– Supports the Chair in setting Board agendas, designing and delivering Board inductions and Board evaluations and 
co-ordinates post-evaluation action plans
	– Advises on regulatory compliance and corporate governance matters
	– Ensures compliance with the Board’s procedures and with applicable rules and regulations
	– Communicates with investors and organises the AGM
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CORPOR ATE GOVERNANCE REPORT
continued

One of the Watches of Switzerland’s Group’s strategic priorities is to grow 
revenue, profit and return on capital employed. We achieve this through 
disciplined investment in growth opportunities and achieving; improved 
operating margins; increased shareholder returns; and delivering profitable 
sales growth. During FY24, the Board considered and approved the acquisition 
of 15 luxury watch Ernest Jones showrooms from the Signet Group. The 
Board received regular updates on the acquisition from initial discussions 
through to signing and completion. The Board discussed acceptable transaction 
parameters and the Group’s risk appetite, as well as discussing the benefits 
and challenges the acquisition would bring to the business. The Board 
considered the impact on each of the Group’s key stakeholders. Following the 
acquisition, the Board continues to receive updates, from management, on the 
integration of the business and colleagues into the Group. The Board will also 
receive a full financial review, integration and ‘lessons learned’ update from 
senior management as part of the 12-month review of the acquisition.
The Watches of Switzerland Group has established strong and long-standing 
relationships with our brand partners. We retail the most prestigious and 
recognised luxury watch and jewellery brands.
The Board plays a critical role in setting the Group’s strategic objectives and 
ensuring they are delivered, enabling the Group to expand, grow and develop.
During FY24, the Board reviewed the luxury branded jewellery strategy and 
considered how to best grow the business. The particular focus is on branded 
jewellery and developing the jewellery business which is now a core pillar of 
the Group’s growth strategy. The promotion and business growth of luxury 
jewellery was consolidated by the publication of the Long Range Plan to 2028.
Eric Macaire, Executive Director, Global Buying and Merchandise, who joined 
the Group in January 2023, presented an initial updated strategy to the Board 
in July 2023. Management had identified this as a key area of growth as, it was 
management’s belief, the Group was under-developed in this exciting category 
and perfectly positioned to leverage the Group’s proven model in elevating 
luxury watch brands in order to expand, offer and enhance partnerships 
with luxury jewellery brands. The benefit from the potential in the luxury 
branded jewellery category is believed to be dynamic with significant long-
term growth expectations. 
ACQUISITION OF 15 LUXURY WATCH ERNEST JONES SHOWROOMS
LUXURY BRANDED JEWELLERY STRATEGY
In considering the transaction, the Board identified and assessed the impact 
on stakeholders as part of its decision-making process. These included:
	– Investors: increased revenue, profits and market share in the UK luxury 
watch and jewellery market. Rigorous commercial and financial evaluation 
to analyse return on investment
	– Colleagues: experienced skills brought in-house as a result of colleague 
transfers. The need for training and integration to ensure alignment with 
group client services offering and culture
	– Brand partners and other suppliers: further extending brand partner 
relationships
	– Clients: offering an increased number and choice of locations, and online 
and of product; benefits of embedding the Group’s Xenia, Client 
Experience Programme into the showrooms; enhanced offering of 
aftercare and servicing
In considering the strategy, the Board identified and assessed the impact on 
stakeholders as part of its decision-making process. Some of those 
considerations were as follows:
	– Investors: the Board considered the long-term growth opportunities for 
revenue and also had regard to the Group being able to provide a more 
enhanced product selection
	– Colleagues: additional skills required in retail and in Support Centres to 
support the ambition, either by mean of training, resources alignment 
or recruitment
	– Brand partners and other suppliers: enhancing current relationships and 
developing new relationships with a number of new and exclusive luxury 
jewellery brand offerings
	– Clients: offering an increased choice of product, including elevated luxury 
jewellery brands and curated luxury jewellery in exclusive locations; 
benefits of embedding the Company’s Xenia Client Experience Programme 
into the showrooms; and offering an opportunity to purchase online
	– Communities: circularity and traceability are both important to the Board. 
Our ESG Strategy supports the sustainability aspect of sourcing jewellery 
and we conduct factory audits in selected areas of our business every year
GOVER NANCE IN ACTION
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STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Link to 
strategy
Relevant stakeholders 
considered 
Strategy
	– Approved strategy, considering progress against the Long Range Plan and 
prioritising strategic areas of focus
	– Approved the Long Range Plan to FY28
	– Reviewed the evolving strategy for repairs and pre-owned products
	– Reviewed the enhanced jewellery strategy
 
 
 
	– Considered key strategic matters, including emerging trends, client behaviour 
and future expectations, and brand relationships
	– Received reports from the CEO and CFO, including progress against 
strategic objectives, from each business area, on trading, business 
performance, financing and strategy implementation
	– Approved the acquisition of 15 luxury watch Ernest Jones showrooms
	– Approved progression of discussion, which subsequently led to the 
acquisition of Roberto Coin Inc.
	– Approved various US business development activities, including showroom 
relocations for Plano, Texas and Atlanta, Georgia
	– Conducted a 12-month review of the opening of showrooms and ongoing 
business in Europe
Performance
	– Reviewed regular updates on business performance by market, and territory 
including brand performance
 
	– Received progress updates for the showroom portfolio development, 
including refurbishment of the showrooms, luxury jewellery elevation
	– Reviewed business performance KPIs at each meeting
	– Timely update to the Market of trading conditions and FY24 guidance 
following trading over the holiday season
Finance
	– Approved the renewal of the Group financing arrangements including the 
facility entered into for the Roberto Coin Inc. acquisition
	– Approved the FY25 Group budget, business plan and material capital 
expenditure projects
 
 
 
	– Scrutinised on an ongoing basis, performance against budget and forecasts
	– Reviewed capex and payback on showroom refurbishments, showroom 
openings and acquisitions
Leadership, people, 
values and culture
	– Received an update on the People Strategy which included diversity, equity 
and inclusion
	– Considered culture and reviewed the purpose and values as part of the People 
Strategy outcomes
	– Considered feedback from colleagues including, Listening Forums and the annual 
Colleague Engagement Survey with associated proposed action plans
	– Considered succession planning for the Board and senior management	
	– Annual review and approval of an enhanced Board Diversity & Inclusion Policy
	– Approved a new Human Rights policy
	– Considered the results of a Demographics Capture Survey
	– Reviewed the operational element of the Long Range Plan, including People, Xenia 
and Marketing
	– Reviewed the UK Retail Transformation project, including the retail organisational 
structure
	– Approved the annual Gender Pay Gap Report
 
BOARD KEY AREAS OF 
FOCUS IN FY24
The following table summarises the key areas focus for the Board during the year. This table should be read in conjunction with 
‘How we engage with our stakeholders’ on pages 63 to 65.
154 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
CORPOR ATE GOVERNANCE REPORT
continued

STR ATEGIC PRIORITIES
Grow revenue, profit and 
Return on Capital Employed
Enhance strong brand partnerships
Deliver an exceptional client service
Drive client awareness and brand image
Leverage best-in-class operations
Expand our multi-channel leadership
Continue to advance the ESG agenda
STAKEHOLDERS
Clients
Colleagues
Brand partners and other suppliers
Investors
Communities
Link to 
strategy
Relevant stakeholders 
considered 
Environment and 
community
	– Reviewed progress of the ESG Strategy, key metrics and targets
 
 
 
	– Reviewed and approved the annual Modern Slavery Statement and the 
Environmental Policy
	– Agreed the continued support of The Watches of Switzerland Group 
Foundation, noting the evolution of the strategy with regard to charity 
partnerships and initiatives
	– Agreed scope and considered the progress of the ESG Materiality 
Assessment
	– Received updates on climate change, the Group’s carbon road map, the 
Group’s targets and net-zero GHG emissions ambition
Governance and 
corporate 
responsibility
	– Approved the appointment of the new Chief Financial Officer
	– Conducted the annual Board Evaluation in respect of the effectiveness of the 
Board and its Committees and discussed the output of the review
	– Reviewed the changes published for the 2024 UK Corporate Governance 
Code
	– Approved Group policies, including Competition Compliance, Code of 
Ethics, Anti-Bribery, Corruption & Fraud, Anti-Money Laundering, Human 
Rights (new) and Data Protection & Information Security Statement (new)
 
Risk management 
and internal controls
	– Considered principal and emerging risks, including any changes to the risk 
profile
 
	– Approved the Group’s risk appetite
	– Approved the effectiveness of the Group’s systems of internal control and risk 
management framework
	– Conducted a review of the Group’s cyber security programme and maturity 
assessment, including risks and mitigation
	– Noted the change in insurance brokers and approved the renewal terms of the 
2024 Insurance programme, including cover for the Directors and Officers Liability
Stakeholder 
engagement
Brand partners and other suppliers: 
	– Regular updates on brand performance, relationship, supply and engagement
	– Attended a product review for luxury watches, market trends, new lines and 
exclusives and how they support the Long Range Plan and strategic 
objectives, including a brand deep dive
 
 
 
Investors:
	– Received regular investor relations updates
	– Received external presentations from corporate brokers
Colleagues:
	– Received feedback from the Designated Non-Executive Director for 
Workforce Engagement, senior management and colleague Listening Forums
	– Received feedback, regarding diversity, equity and inclusion including from the 
Diversity Council
Clients:
	– Received feedback from President of UK & Europe and President of North 
America & Deputy CEO on clienteling, exhibitions and events and client 
entertainment initiatives
	– Reviewed updates on how Xenia is being further embedded into the support 
teams
	– Received statistics on client surveys
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BOARD LEADERSHIP AND COMPANY PURPOSE 
THE ROLE OF THE BOARD 
The Board provides leadership to the Group and is collectively responsible for 
promoting its long-term success and for delivering sustainable value to all stakeholders.
The Board ensures there is a sound system of internal control and risk 
management in place (including financial, operational and compliance controls) 
and ensures the overall effectiveness and maintenance of those systems.
The Board is supported by a number of Committees, to which it has delegated 
certain powers. The role of these Committees, their membership, responsibilities 
and activities, during the year, are detailed on pages 162 to 191.
Some decisions are sufficiently material or important to the Group’s business 
that they can only be made by the Board as a whole. There is a Schedule of 
Matters Reserved for the Board (Reserved Matters), which contains items 
reserved for the Board to consider and approve, relating to strategy and 
management, material contracts, financial reporting and controls, internal 
controls and risk management, Board membership and succession planning, 
corporate governance, structure and capital, and delegation of authority. In 
addition to the Reserved Matters, each Board Committee has written Terms of 
Reference defining its role and responsibilities. The Reserved Matters and the 
Terms of Reference of the Board Committees can be found on our corporate 
website, thewosgroupplc.com. Further details regarding the role and activities of 
the Board can be found on pages 152 to 155.
The Reserved Matters and the various Committees’ Terms of Reference are 
reviewed annually, updated as appropriate and approved by the Board. 
To support with stakeholder considerations and engagement, the Board has 
received updates on its roles and responsibilities, including its duties under the 
Companies Act 2006 and, in particular, is equipped to consider S172(1) of the 
Companies Act 2006 when decision-making for the Group.
Group policies and processes have been drafted with these duties in mind and 
to ensure that there is a culture of stakeholder engagement within the Group. 
The Company’s purpose and values can be found on page 66.
The Company Secretary and General Counsel ensures that as the Board makes 
decisions, the impact on any of the stakeholder groups is considered. 
BOARD AND COMMITTEE ATTENDANCE
In addition to the six scheduled meetings, the Board held four additional meetings 
during the financial year to review the quarterly Trading Updates and delegate to 
the Disclosure Committee for the final approval. A number of ad hoc meetings 
were also held to cover approvals which arose outside of the scheduled meetings. 
A half day Board strategy session was held during one of the Board meetings 
which focused on those matters which the Chair considered to be strategically 
important to the Group going forward.
The Board held one of its meetings in the new Support Centre in Leicester and 
a meeting in one of the London showrooms. The Board also held a meeting in 
Geneva, the home of Swiss watchmaking, in May 2024, shortly after the financial 
year-end.
The table on page 145 indicates the number of scheduled Board and Committee 
meetings, and attendance, during the financial year.
During the year, the Non-Executive Directors held three meetings without the 
Executive Directors present. The Chair also regularly maintains dialogue with 
each of the Non-Executive Directors outside of formal meetings.
BOARD SKILLS AND EXPERIENCE
It is essential to have an appropriate mix of skills, experience, diversity and 
independence on the Board. Such diverse attributes enable the Board, as a whole, 
to provide informed opinions and advice on strategy and relevant topics, thereby 
discharging its duty of oversight. Appointments to the Board are made following 
consideration of the experience and expertise of existing Directors, any required 
skill sets or competencies, and the strategic requirements of the Company.
The principles of the UK Corporate Governance Code 2018 (the Code) are 
embodied in both the Board and the Nomination Committee’s approach to 
Board performance and succession planning. The Nomination Committee goes 
through a continuous process of evaluating the skills and experience required. 
Last year, the Nomination Committee facilitated a skills survey, which was 
repeated in FY24, the results of which can be found on page 145. The results of 
the survey will be continually assessed and taken into consideration by the Chair, 
during discussions on succession planning.
INFORMATION AND SUPPORT
The Board discharges its responsibilities through an annual programme of Board 
meetings. Papers and presentations are given to the Board (and its Committees) 
to focus its oversight on key areas of the business. This information helps to 
facilitate effective decision-making and input, and aids the Board’s oversight and 
awareness of business performance or routine good governance practices 
operated by the Company. A selection of principal decisions taken by the Board 
and how the interest of relevant stakeholders were taken into account are set 
out in summary on pages 154 and 155.
Full and timely access to all relevant information is given to the Board in advance 
of meetings. For Board meetings, this consists of a formal agenda, minutes of 
previous meetings and a comprehensive set of papers including regular 
operational and financial reports. Where ad hoc meetings are required, outside 
of the scheduled meetings, the Board is sent documents in advance, for 
consideration and approval.
All Directors have the right to have their opposition to, or concerns over, any 
Board decision noted in the minutes. Directors are entitled to take independent 
professional advice at the Company’s expense in the furtherance of their duties, 
where considered necessary.
All Directors have access to the advice and services of the Company Secretary 
and General Counsel.
PURPOSE, VALUES AND CULTURE
As set out in the Reserved Matters, the Board is responsible for establishing the 
Company’s purpose and values and ensuring these and the Company’s culture 
are aligned. The Board monitors culture and seeks to ensure that business 
practices, policies and behaviours are aligned and embedded within the 
Company’s purpose, values and culture. During the year, the Executive Director 
HR updated the Board on the implementation of the People Strategy, which was 
introduced in the prior year and how it was being embedded into the 
organisation. As part of the presentation, the Board considered culture, and the 
aim to further develop a high performing culture environment which would 
support the long-term success of the Company.
The Board recognises the importance of ensuring a positive and supportive 
culture throughout the Group which it believes can lead to organisational resilience 
and superior performance. Culture is monitored through direct and indirect 
colleague engagement activities and discussions with the Executive Directors, the 
Executive Director HR, the Designated Non-Executive Director for Workforce 
Engagement and other members of senior management. For further information 
see further information in the People Strategy on pages 72 to 85.
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CORPOR ATE GOVERNANCE REPORT
continued

Through the following activities we ensure the Company’s culture aligns with its 
purpose and values: 
	– Dedicated time at Board meetings for culture, people and workforce matters
	– Reviewing the results of the annual Colleague Engagement Survey including 
inclusion
	– Monitoring the levels and nature of whistleblowing reports
	– Monitoring colleague turnover and retention and other key performance 
indicators
	– Reporting by Internal Audit on fraud and compliance breaches to the Audit & 
Risk Committee
	– Engaging with colleagues directly during showroom and Support Centre 
visits, including a Board meeting being held at the UK Support Centre
	– Reviewing the Group’s key policies and HR initiatives
	– Listening Forum updates
	– Being updated on the Diversity Council meetings and actions
During the year, we continued with our colleague engagement activities, including 
the Group’s UK, US and Global Listening Forums. These forums bring together 
colleague representatives, Executive Directors and our Designated Non-
Executive Director for Workforce Engagement. In creating these forums we 
have ensured that we have proportionate representation from all areas of our 
business and territories, in which we operate. Topics discussed included: the 
developing jewellery strategy and what role it will have within the Group; results 
of the recent annual Colleague Engagement Survey and how improvements can 
be made in future years.
The Board takes responsibility for all the Group policies which are applicable to 
our colleagues, and further information can be found on page 129.
STAKEHOLDER ENGAGEMENT
Our s172(1) Companies Act 2006 Statement includes details on how the Board 
has had regard to the need to foster the Company’s business relationships and 
includes a Statement of Engagement with Colleagues. More information about 
the Board’s engagement with its colleagues, clients, brand partners and other 
suppliers, communities and investors can be found on pages 62 to 64.
Understanding the views of the Company’s stakeholders is a key priority for the 
Board and the business as a whole. It helps to focus the Company’s resources, 
engagement and reporting activities by addressing those issues that matter most to 
the Group’s businesses and to the Company’s wider stakeholders. Fostering strong 
business relationships is an intrinsic part of the Company’s long established and 
successful compounding strategy and a key consideration in all decision-making.
We understand that our business can only grow and prosper responsibly over 
the long-term if we understand and respect the views and needs of our 
stakeholders including colleagues, clients, and the communities in which we 
operate, as well as our brand partners and other suppliers and investors, all of 
whom we are accountable to. Knowing who our stakeholders are and what 
interests them enables us to manage their expectations and deliver upon their 
requirements. We ensure effective communication with all stakeholder groups 
by identifying key personnel who manage the relationships with them.
Further details on the key stakeholders identified can be found on page 62.
ENGAGING WITH INVESTORS
We welcome the opportunity to engage with our investors. The Chair has 
overall responsibility for ensuring that the Company has appropriate channels of 
communication with all of its investors and is supported in this by the Executive 
Directors, the Group Finance and Investor Relations Director, the Company 
Secretary and General Counsel and members of the senior management team.
We are in frequent contact with investors through a scheduled programme of 
communications and engagements.
The Board organises and directs the Group’s affairs in a way that it believes will 
help the Group succeed for the benefit of its members as a whole, whilst having 
regard to each of its stakeholders. The Board seeks to ensure that it acts fairly 
between all members and considers both institutional investors and private 
shareholders when making decisions that impact them.
The Group ensures that it communicates the information that investors require, 
using traditional methods such as the Annual Report and Accounts, Trading 
Updates, RNS newswires, corporate press releases and in-person meetings. 
Engagements include various investor meetings attended, as appropriate, by the 
Chair, CEO, CFO, Group Finance and Investor Relations Director and the Head 
of Sustainability and ESG. A summary of meetings and communications with 
investors is provided at each Board meeting.
During the year, the Company’s corporate brokers provided regular feedback to 
the Board and attended two meetings. The CEO, CFO and the Group Finance 
and Investor Relations Director provide information to the Board, at each 
meeting, on topics such as share price performance and macroeconomic 
conditions. Feedback is also provided to the Board on the views of investors 
following individual meetings, relating to the following:
	– Particular elements of the Company’s strategy and operations; progress on 
specific projects, financial performance, product development and risks
	– ESG issues that affect our stakeholders, such as the environment, climate change, 
working conditions and relationships with brand partners and other suppliers
	– Governance issues, particularly on remuneration, but also succession 
planning, board diversity and expertise and independence
	– Capital allocation plans for the future
	– Progress against the Long Range Plan to FY28
	– Acquisition plans, including Ernest Jones and Roberto Coin Inc.
Additionally the Board received a session from JP Morgan which provided them 
with insight into what investor priorities were with regard to ESG matters. An 
ESG Materiality Assessment was held during the year to help better gauge the 
Company’s stakeholders priorities and further details can be found within the 
ESG section on page 70.
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COMPOSITION, SUCCESSION AND EVALUATION 
COMPOSITION 
The Board is comprised of a Non-Executive Chair, two Executive Directors, the 
Senior Independent Director and three independent Non-Executive Directors, 
and is supported by the Company Secretary and General Counsel.
The Board appointed Anders Romberg as the Chief Financial Officer with effect 
from 12 May 2023, Bill Floydd stood down as the CFO at the same time.
Biographical details of the current Directors of the Company as at the date of 
this report are set out on pages 148 and 149. Full details of Directors who have 
served throughout the year can be found on page 193.
DIVERSITY AND INCLUSION
The Company is committed to having a Board comprising directors from 
different backgrounds, with diverse and relevant experience, perspectives, skills 
and knowledge. We believe that the Board can only adequately represent all of 
its stakeholder groups in the boardroom if collectively, it has the skills, experience 
and background to reflect them. We believe that diversity contributes towards 
a high performing and effective Board, and this is considered in all recruitment 
and succession planning discussions and we fully support the aims, objectives and 
recommendations outlined by the FTSE Women Leaders Review and the 
Parker Review.
The Company is pleased to report that as at 28 April 2024, the Board met the 
targets set out in the FTSE Women Leaders Review and the Parker Review and, 
has also met the targets set out in the UK Listing Rules 9.8.6. 
Further information on the Company’s targets can be found in the Nomination 
Committee Report on page 164.
All Board appointments are based on merit, and candidates are considered 
against objective criteria and with due regard for the benefits of diversity on the 
Board. As well as experience and track record, Board appointments will be 
made taking due account of other criteria, such as curiosity, insights, engagement, 
cultural contribution, personal identity, and the differentiation that they could 
bring to the collective make-up of the Board.
In May 2024, the Nomination Committee reviewed the Board Diversity & 
Inclusion Policy which was updated, as per the recommendations of the Parker 
Review and clarification of the reporting requirement of the UK Listing Rules 
new reporting regulations. The amended Policy was approved by the Board in 
May 2024 and can be found on our corporate website, thewosgroupplc.com.
We are fully committed to building an inclusive culture and workforce, and our 
Diversity and Inclusion Strategy continues to support this aim. We believe that 
by treating our colleagues with respect and trust, supported by our Company 
purpose and values, we will build a more diverse, fair, inclusive Group, which will 
underpin our strategy and management decisions, actions and behaviours. It is 
essential the Company continues to hold itself accountable and we have set 
ourselves clear goals to help us realise our ambitions.
The Company collects both gender and ethnicity data direct from the Board 
members and executive management annually on a self-identifying basis in a 
questionnaire. The data is used for statistical reporting purposes and is provided 
with consent. Board members and executive management are asked to identify 
their gender and ethnicity as set out in the table below.
Board and senior management diversity
The following tables set out the information required under the UK Listing Rule 9.8.6R(10) as at 28 April 2024. The information included, supports the statements 
made in the Nomination Committee Report which can be found on page 164.
For the purposes of the below table, Executive Management is defined in the UK Listing Rules. In the absence of an executive committee the Watches of Switzerland 
Group has defined Executive Management as the CEO and his direct reports, as per the UK Listing Rules definition and guidance.
Gender on a self identifying basis
Number of 
Board members
Percentage 
of the Board
Number of senior positions 
on the Board (CEO, CFO, 
SID and Chair)
Number of members 
of Executive 
Management
Percentage of Executive 
Management
Men
4
57.1%
3
5
62.5%
Women
3
42.9%
1
3
37.5%
Not specified/prefer not to say
–
–
–
–
–
Ethnicity on a self identifying basis
Number of 
Board members
Percentage 
of the Board
Number of senior positions 
on the Board (CEO, CFO, 
SID and Chair)
Number of members 
of Executive 
Management
Percentage of Executive 
Management
White British or other White (including minority-white groups) 6
85.7%
4
7
87.5%
Mixed/Multiple Ethnic Groups
1
14.3%
–
1
12.5%
Asian/Asian British
–
–
–
–
–
Black/African/Caribbean/Black British
–
–
–
–
–
Other ethnic group, including Arab
–
–
–
–
–
Not specified/ prefer not to say
–
–
–
–
–
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continued

SUCCESSION PLANNING
The Nomination Committee continues to review succession plans for both 
Board and senior management each year. During the year, the Nomination 
Committee focused specifically on the succession planning for Non-Executive 
Directors and senior management. Further information on our approach to 
succession planning and Board appointments can be found in the Nomination 
Committee’s Report on pages 162 to 164.
The Board reviews annually the bench strength and skill set of the senior 
management team, taking into consideration the growth strategy of the business 
and the need to ensure we maintain the right levels of talent to support the 
future growth of the business.
BOARD PERFORMANCE REVIEW
During FY24, an internally facilitated Board Performance Review was carried out. 
The Chair and the Company Secretary and General Counsel worked together 
on producing a questionnaire, which reflected the workings of our Board and 
took into consideration the findings and recommendations of the previous 
evaluations. The purpose of the exercise was to conduct a comprehensive 
performance review of how the Board and its Committees operate, as measured 
against current best practice corporate governance principles and in accordance 
with the provisions of the Code and associated guidance.
It is the Board’s policy to conduct a Board Performance Review exercise on an 
annual basis. In line with the Code, the Board’s policy is to conduct an externally 
facilitated review, at least, once every three years.
Further information on the Board effectiveness and performance review can be 
found on page 161.
The Senior Independent Director conducted an independent assessment of the 
Chair of the Board and provided feedback to the Board.
RE-ELECTION OF DIRECTORS
In accordance with the Code, the Board has determined that all Directors will 
stand for election or re-election at each AGM. The Chair of the Board has 
confirmed that the Directors standing for re-election at this year’s AGM continue 
to perform effectively and that they demonstrate commitment to their roles. 
This can be seen by the attendance record set out on page 145. The reasons 
why the Board considers that each Director’s contribution is, and continues to 
be, important to the Company’s long-term sustainable success are set out in the 
Directors’ biographies on pages 148 and 149.
During the year, the Chair completed his first three-year term with the Company. 
The Chair expressed a willingness to remain in office and the Board approved 
that the term be extended for a further three years. 
PREPARATION OF THE ANNUAL REPORT AND ACCOUNTS
Assisted by the Audit & Risk Committee, the Board has carried out a review of 
the Annual Report and Accounts and considers that, in its opinion, the report is 
fair, balanced and understandable and provides the information necessary for 
shareholders to assess the Group and Company’s position and performance, 
business model and strategy. Further information on this process can be found 
in the Audit & Risk Committee Report on page 165.
See pages 26 and 27 in the Strategic Report for the description of our Business 
Model and page 140 and 141 for the Going Concern and Viability Statement.
INDEPENDENCE AND CONFLICTS OF INTEREST
The Code recommends that at least half of the Board, excluding the Chair, 
should comprise Non-Executive Directors determined by the Board to be 
independent. At the end of the year, excluding the Chair, the Board consists of 
six members, of which four members are determined by the Board to be 
independent Non-Executive Directors. The composition of the Audit & Risk 
Committee, Nomination Committee and Remuneration Committee comply in 
all respects with the independence provisions of the Code.
Each of the Directors has a statutory duty under the Companies Act 2006 to 
avoid conflicts of interest with the Company and to disclose the nature and 
extent of any such interest to the Board. Under the Articles, the Board may 
authorise any matter which would otherwise involve a Director breaching this 
duty to avoid conflicts of interest and may attach to any such authorisation such 
conditions and/or restrictions on participation at relevant Board meetings. The 
Chair, acting reasonably, has the power to determine whether a matter was a 
conflict matter.
Directors are required to give notice of any potential situational and/or 
transactional conflicts, which are then considered by the Board and, if deemed 
appropriate, authorised accordingly. A Director is not however, permitted to 
participate in such considerations or to vote in relation to their own conflicts.
Following the last review, the Board concluded that any potential conflicts have 
been appropriately authorised, that no circumstances existed which would 
necessitate that any prior authorisation be revoked or amended and that the 
authorisation process continued to operate effectively.
EXTERNAL DIRECTORSHIPS
Any external appointments or other significant time commitments of the 
Directors require the prior approval of the Board.
The Board is comfortable that external appointments of the Chair and the 
Directors do not impact on the time that any Director devotes to the Company 
and there are no overboarding concerns for any of the Directors.
INFORMATION PROVIDED TO THE BOARD
There is a good flow of information to the Board, with regular updates on 
trading, cash flows, financial and non-financial key performance indicators and 
financing. Board members receive monthly financial information comprising sales 
analysis which is accompanied by narrative. Alongside this reporting there is 
regular ongoing dialogue with the Non-Executive Directors. The Board also 
receives market updates containing a summary of share performance.
All papers and agendas are circulated in advance of scheduled meetings and as 
well as conducting the business of the meeting there is a review of minutes, 
discussion of any matters arising and a briefing on any action points that arose 
from the last meeting.
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The Board acknowledges its responsibility for establishing and maintaining the 
Group’s system of risk management and internal controls and it receives regular 
reports from management identifying, evaluating and managing the risks within 
the business. The system of internal controls is designed to manage, rather than 
eliminate, the risk of failure to achieve business objectives and can provide only 
reasonable, and not absolute, assurance against material misstatement or loss.
The Board, assisted by the Audit & Risk Committee, has carried out a review of 
the effectiveness of the system of risk management and internal controls during 
FY24 and for the period up to the date of approval of the Consolidated Financial 
Statements contained in the Annual Report and Accounts. All relevant members 
of senior management completed an annual ‘control certificate’, to confirm the 
effectiveness of internal control within their respective area. All senior managers 
who completed the ‘control certificate’ were asked to disclose any known 
control failures, instances of non-compliance with legislation or regulatory 
requirements, instances of identified fraud or serious control breakdown, or any 
other relevant matters they are aware of, that may need to be considered by the 
Board in making the required disclosure.
To gain assurance over the design and operation effectiveness of controls, and to 
confirm that accurate statements had been provided, sample tests were 
conducted, by Internal Audit, to determine whether controls are effective in 
mitigating risks.
In conclusion, based on the work performed, the Board is satisfied with the adequacy 
of the Group control framework and the Board confirms that no significant 
weaknesses or failings were identified as a result of the review of effectiveness.
REMUNERATION
The Remuneration Committee is chaired by Tea Colaianni and is made up of 
Independent Non-Executive Directors and the Chair. Prior to her appointment 
as Chair of the Committee, Tea had served on a Remuneration Committee for 
a significant period of time, longer than the required 12 months. 
The Committee has defined Terms of Reference which include assisting the 
Board in discharging its responsibilities with respect to:
	– Determining the policy for Executive Director remuneration and setting 
remuneration for the Chair of the Board, Executive Directors and senior 
management
	– Reviewing workforce remuneration and related policies
Refer to page 178 for further details on the work of the Remuneration Committee.
TRAINING AND INDUCTION
The Directors are provided with annual refresher training on their duties and 
responsibilities as directors of a publicly listed company and governance and 
regulatory trends or updates. Any new director receives a comprehensive 
induction which includes a separate session on governance and directors’ duties. 
During the year, the Company Secretary and General Counsel continued to 
monitor the training requirements of each Director, and the Board Performance 
Review questionnaire also focused on the needs of the Directors with regard to 
training. Technical briefings are provided in response to any training requirements.
Training topics for FY24 included: upcoming changes to the listing regime; 
Governance and compliance culture; key relevant legal rulings, 2024 Corporate 
Governance Code changes; director duties; Inside Information considerations; 
and ESG considerations including (in conjunction with the ESG Committee) a 
focus on a tailored approach to positioning Watches of Switzerland as a luxury 
retailer, peer analysis and an ESG champion. Additionally, following 
recommendations of the prior year Board Evaluation, a number of brand and 
product deep dive sessions were held to further enhance the Non-Executive 
Directors knowledge of the product range offering.
Following Anders Romberg’s appointment, notwithstanding his previous tenure, 
a comprehensive reinduction programme was prepared, particularly covering 
key developments since his departure. Further details of the induction 
programme for Anders can be found on page 163.
The Board is committed to the training and development of Directors to 
improve their knowledge of the business and the regulatory environment in 
which it operates. The Company Secretary and General Counsel is responsible 
for helping the Chair identify and organise training for the Directors which is 
tailored to individual needs.
AUDIT, RISK MANAGEMENT AND INTERNAL CONTROL
The Audit & Risk Committee is chaired by Robert Moorhead and is comprised 
entirely of Independent Non-Executive Directors. Robert is currently the Chief 
Financial Officer of WH Smith PLC and continues to have recent, relevant and up 
to date financial experience. The Committee has defined Terms of Reference 
which include assisting the Board in discharging its responsibilities with respect to:
	– Establishing formal and transparent policies and procedures to ensure the 
independence and effectiveness of internal and external audit functions and 
satisfy itself on the integrity of financial and narrative statements
	– Establishing and reviewing procedures to ensure that the Annual Report and 
Accounts present a fair, balanced and understandable assessment of the 
Group’s position and prospects
	– Establishing procedures to manage risk, oversee the internal control 
framework and determine the nature and extent of the principal risks the 
Group is willing to take in pursuance of its long-term strategic objectives
Refer to page 166 for details on the work of the Audit & Risk Committee.
The Board is collectively responsible for determining the nature and extent of 
the principal risks it is willing to take in achieving its strategic objectives. The 
processes in place for assessment, management and monitoring of risks are 
described in the Risk Management section on pages 130 to 133.
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CORPOR ATE GOVERNANCE REPORT
continued

FY23 INTERNAL BOARD EVALUATION PROGRESS
During FY23, the Board conducted an internal Board Evaluation. The Chair and the Company Secretary and General Counsel worked together on producing a 
questionnaire which reflected the workings of our Board and took into consideration the findings and recommendations of the previous externally facilitated 
evaluation. The purpose of the exercise was to conduct a comprehensive evaluation of how the Board and its Committees operate, as measured against current 
best practice corporate governance principles and in accordance with the provisions of the Code and associated guidance.
The review concluded that the Board operated effectively, and the Group’s governance framework had continued to develop. It was concluded that the Board has 
a range of strengths, with relevant, complementary skills and experience that helps to provide scrutiny, oversight, input and value. The Directors intend to build on 
these strengths and to develop the Board further with some key areas of focus. These strengths form a solid foundation. However, it has concluded some areas still 
require development, regardless of how the role of the Board develops.
Whilst the evaluation concluded that the Board and its Committee were effective and operated efficiently, and with good engagement, a number of recommendations 
were agreed and, under the supervision of the Nomination Committee, an action plan was put in place. The action plan covered the priorities detailed below:
Key priorities identified from FY23 evaluation
Progress made against the FY23 evaluation
Further evolution of Board agendas and presentations 
particularly in terms of strategic focus and presentations 
from various business areas
A review of pipeline agenda items is held at least annually
Non-Executive Directors are encouraged to suggest relevant topical agenda items
Key strategic updates scheduled throughout the year 
Focused discussion on strategic initiatives, increased levels of debate and less presentations
Continued enhancement of the Board’s knowledge, relating 
to products, brands and ESG climate reporting
Additional formal Board meeting scheduled to review trading over the Holiday period and 
understand trends of trading 
Deep dives on products and brands took place during the year
Focused training session on ESG trends and reporting
Review of jewellery strategy
Separate sessions and enhanced focus on a luxury branded jewellery strategy
Review method of presentation of the business performance 
measures
Additional key financial and non-financial metrics tabled at each Board meeting
Increased focus on the principal risks of information security 
and cyber security
Cyber security is discussed and reviewed at each Audit & Risk Committee meeting. External 
advisers presented a gap and benchmarking analysis
Annual presentation to the Audit & Risk Committee by the Data Protection Officer who 
submits a data dashboard at each Audit & Risk Committee meeting
New Group Data Protection and Information Security Statement approved by the Board
Further succession planning for the Board and senior 
management
Succession planning remains a key focus, further work continues for an effective succession 
planning process in place for all Board members and also for senior management
Executive Director HR presents on an annual basis an updated plan and progress
FY24 INTERNAL BOARD PERFORMANCE REVIEW
Following the recommendations made by the 2024 Corporate Governance Code, the Company will refer to the annual evaluation as a ‘board performance review’. This is 
in line with the current process where the annual board evaluation considers Boards succession, skills and composition.
Towards the end of FY24, the Chair of the Board, alongside the Company Secretary and General Counsel, agreed the proposed approach for an internal Board Performance 
Review with the Nomination Committee. A performance review questionnaire, was sent to all members of the Board to gain an insight into how well the Board is 
performing; this also included areas for comments and training suggestions.
The Board was reminded that it should regularly assess its effectiveness, the adequacy of matters reserved to it, and how well it acts as a forum for discussion and 
communication. Regular assessments may identify areas in which the Board and its processes might be more effective, or may highlight skills and/or knowledge gaps 
in the Board which may lead to a request for additional development (continuing education).
The review concluded that the Board operates effectively and efficiently and is well engaged. All Board members actively contribute at meetings and the Board is 
well chaired, operating effectively and that improvements continue to be made year-on-year. The following areas were identified for further development:
	– Continued focus on succession planning for the Board and senior management
	– Further enhanced training and awareness in key relevant areas, e.g. around different product categories and brands
	– Following significant improvements made with regard to Board meetings, presentations and discussions, continued momentum and development of strategic 
initiative debates and discussions
Additionally, the Senior Independent Director conducted an independent assessment of the Chair of the Board and provided feedback to the Board.
BOARD AND COMMITTEE 
PER FOR MANCE REVIEW 
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BOARD EVALUATION

MEMBERS 
Ian Carter (Chair)
Tea Colaianni
Baroness (Rosa) 
Monckton MBE
Robert Moorhead
PRINCIPAL RESPONSIBILITIES
The Committee’s principal responsibilities are to:
	– Review the structure, size and composition of the Board and 
its Committees
	– Give full consideration to succession planning for the Board and 
other senior management taking into account the challenges and 
opportunities facing the Company, and the skills, diversity and 
expertise needed
	– Review the leadership needs of the organisation
	– Remain fully informed about strategic issues and commercial 
changes affecting the Company and the market in which it 
operates
	– Identify and nominate potential Board candidates
	– Evaluate the combination of skills, knowledge, experience, 
diversity and independence on the Board
	– Review the results of the Board performance evaluation process 
and manage any recommendations
	– Support people initiatives that promote a culture of inclusion 
and diversity
NOMINATION COMMITTEE REPORT
IAN CARTER 
Chair of the Nomination Committee
DEAR SHAREHOLDER
I am pleased to report the Nomination Committee (the Committee) remains 
compliant with the Corporate Governance Code 2018 (the Code). The 
Code recommends that the Committee be comprised of a majority of 
independent Non- Executive Directors which it does, as Tea Colaianni, 
Robert Moorhead and Baroness (Rosa) Monckton MBE are all independent.
The Company Secretary and General Counsel acts as Secretary to the 
Nomination Committee and, by invitation, the CEO, other Board members, the 
Executive Director HR, as well as other senior management and/or external 
advisers may attend as appropriate for all, or part of any meeting.
ROLE
The Committee is a key committee of the Board whose role is to keep the 
composition and structure of the Board and its Committees under review and 
has responsibility for nominating candidates for appointment as Directors to the 
Board having regard to the Board’s structure, size and composition (including the 
skills, knowledge, experience, diversity and independence of its members) 
ensuring that the Board and its other Committees are effective in discharging 
their responsibilities. The Committee is tasked with ensuring that succession plans 
are in place for the Board and senior management, taking into consideration the 
current Board composition, the leadership requirements of the Group and the 
wider commercial and market environment within which the Group operates. 
TERMS OF REFERENCE
The responsibilities of the Committee are set out in its Terms of Reference. The 
Committee’s Terms of Reference reflect the current regulatory requirements 
and best practice appropriate to the Group’s size, nature and stage of 
development. The Terms of Reference were reviewed during the year and 
minor stylistic changes were made, which included a clarification of the definition 
of the Group’s senior management to ensure consistency with the Board 
Diversity & Inclusion Policy and the new diversity reporting requirements. 
The Terms of Reference can be found in full at thewosgroupplc.com
The Committee’s Terms of Reference require that it meets at least twice a year. 
During the year, the Committee met three times, with an additional ad hoc 
meeting relating to the appointment of Anders Romberg and the departure of 
Bill Floydd. Full details of the Committee meeting attendance can be found on 
page 145.
BOARD CHANGES
As reported last year, in May 2023, Anders Romberg was reappointed as the 
Group’s Chief Financial Officer. Details regarding Bill’s resignation and Anders’ 
appointment were disclosed in the 2023 Annual Report and Accounts a copy of 
which can be found on the corporate website, thewosgroupplc.com. The Board 
is very pleased with Anders’ reintegration within the business and have been able 
to recognise his influence, and experience, of the luxury retail market, from an 
early stage after reappointment, including his demonstration of financing and 
investor relations knowledge.
Further details on Anders’ skills and experience can be found on page 148.
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KEY ACTIVITIES DURING THE YEAR
INDUCTION
On joining the Company, all Directors undergo a tailored induction programme. 
The comprehensive induction programme includes meetings, either face-to-face 
or via conferencing facilities with key colleagues across the Group. Other 
meetings will involve external advisers and visits to offices, showrooms and 
repair workshops. Director induction also focuses on recent Board and 
Committee activity, stakeholder engagement, brand partnerships, investor 
relations and a tailored session on corporate governance.
The induction programme for Non-Executive Directors is facilitated and 
implemented by the Chair of the Company, and the Company Secretary and 
General Counsel, with input from the CEO.
A comprehensive reintegration programme for Anders was undertaken, 
notwithstanding his comprehensive knowledge of the business. 
“The Committee continues 
to ensure that succession 
planning for business-critical 
roles is proactively reviewed 
and a diverse pipeline continues 
to develop.”
IAN CARTER
CHAIR OF THE NOMINATION COMMITTEE
	– Nominated the new CFO to the Board for approval
	– Conducted a review of Executive Directors and senior management 
succession planning and talent development
	– Considered the skills, diversity and expertise as well as the backgrounds 
of each of the Board members, when reviewing the future needs of 
the Board
	– Discussed and agreed an action plan following the FY23 Board 
Evaluation
	– Reviewed external appointments for the Non-Executive Directors to 
assess whether any appointment is significant or causes any conflicts
	– Reviewed the Committee’s Terms of Reference and confirmed they 
had been adhered to
	– Reviewed the Company’s Conflicts of Interest Register
	– Reviewed and recommended to the Board, the updated Board 
Diversity & Inclusion Policy
	– Agreed, with the Board, the process for the FY24 internal Board 
Performance Review
Following his reappointment, Anders undertook a tailored and 
comprehensive induction and refamilarisation of the business. The 
programme included meeting with senior management, new colleagues, and 
a comprehensive handover from Board members and the outgoing CFO.
An outline of the induction process is as follows:
	– A comprehensive review of:
	– Corporate Governance Code updates and governance trends
	– Legal and regulatory guidance and reporting since his previous 
departure
	– Refresher of director duties and particularly s172 requirements
	– FY23 Board Evaluation and action plan
	– The Group structure and changes which had occurred
	– Recent training undertaken by the Board and by senior management, 
including:
	– Competition Law 
	– Share dealing, insider dealing and Market Abuse Regulations
	– ESG and climate reporting
	– Introductions to the Company’s key external advisers, including the 
brokers and details of recent presentations made to the Board
	– Recent Board and Committee meetings considerations, including 
minutes and matters arising from the meetings
	– Briefing sessions on the key financial areas of the organisation including:
	– Progression on the Long Range Plan
	– Budget and strategy
	– Operational compliance 
	– Refinancing
	– Provided with details of the Directors’ and Officers’ Liability Insurance
DIRECTOR REINTEGRATION PROGRAMME – ANDERS ROMBERG
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SUCCESSION
The Committee plays a vital role in promoting effective Board and leadership 
succession, making sure it is fully aligned to the Group’s strategy.
Succession planning is the process of identifying the critical positions within our 
organisation and developing action plans and pipelines to fill them, thereby 
minimising the risk to the business of key roles being vacant. The Committee 
continues to ensure that succession planning for business-critical roles is 
proactively reviewed and the diverse pipeline continues to develop.
As part of our succession planning, the Committee held a comprehensive review 
of talent and considered succession for Executive Directors and senior 
management. The review assessed the potential performance of senior 
management and closely monitored successor development plans when taking 
into consideration the future growth strategy of the business. The Committee 
considered the current skills, experience and tenure of the Directors, and 
assessed future needs against the Group’s strategic objectives.
In order to conclude the Board’s composition and succession planning discussions, 
as per the prior year, the Chair again requested the collation of ‘skills data’, which 
was converted into a skills matrix to help identify the Board’s requirements and 
as part of general Board planning. At the same time gender and ethnicity data for 
Board members was captured, the details of which can be found on page 144.
DIVERSITY
The Committee recognises the importance of diversity and inclusion both in the 
Boardroom and throughout the organisation and understands that a diverse 
Board will offer wider perspectives which lead to better decision-making, 
enabling the Board to meet its responsibilities.
The Committee, on behalf of the Board, is responsible for the development of a 
diverse pipeline for succession to the Board and will ensure proper assessment as to 
the values and behaviours expected on the Board as part of the recruitment process. 
In being responsible for the Board’s composition, the Committee will consider the 
benefits of all aspects of diversity in order to maintain an appropriate range and 
balance of skills, experience and background on the Board. Whilst the Committee 
will take into account a variety of factors before recommending any new appointment 
to the Board, including relevant skills to perform the role, experience, knowledge, 
ethnicity and gender, the most important priority of the Committee, however, is 
ensuring that the best candidate is selected to join the Board. 
The Committee takes into consideration all regulations and best practice, 
including the FTSE Women Leaders Review, ‘FTSE WLR’ as well as the Parker 
Review and is pleased to report it remains compliant with both of these 
initiatives. With regard to the 250 FTSE WLR Index the Company was ranked 
10th (2024: 15th), its highest score to date. 
The Committee annually reviews the Board Diversity & Inclusion Policy as well 
as measurable objectives for achieving diversity on the Board. In May 2024, the 
Committee reviewed the Board Diversity & Inclusion Policy and made 
recommendations to the Board for amendments to include recommendations 
from the Parker Review. The Policy was also amended to reflect the new 
requirements introduced by the FCA and DTR 7.2.8AR.
Reporting under the Listing Rule 9.8.6 can be found within the Corporate 
Governance Report on page 158.The Board has chosen to align its diversity 
reporting reference date with the Company’s financial year-end and proposes to 
maintain this alignment for future reporting periods. As required under LR 9.8.6 
R(10), further details in respect of the three targets as at 28 April 2024, are 
disclosed in the tables on page 158.
The Committee is satisfied that the focus on diversity and inclusion by the Board 
and senior management and the Company’s diversity strategy, underpinned by 
its targets, means that any risks around continuing to meet externally set targets 
are mitigated.
Information on Board appointments and the criteria considered can be found 
within the Board Diversity & Inclusion Policy on the corporate website 
thewosgroupplc.com.
When considering succession planning, the Nomination Committee is advised by 
the CEO as to the internal pipeline of Board capable candidates. The pipeline 
aims to appropriately reflect the importance of diversity to the organisation.
The Board recognises and considers the importance of diversity not just at 
Board level but throughout the organisation and we have a number of 
programmes and initiatives in place within the organisation to help develop a 
diverse talent pipeline, including diversity induction training, learning and 
development, mentoring and sponsorship. Further information on our workforce 
initiatives on diversity and inclusion can be found on pages 74 and 75.
EFFECTIVENESS AND COMPOSITION
The FY24 Board Performance Review was conducted by way of an internal 
questionnaire. Further details of key observations and also progress from the 
FY23 Board Evaluation and the process for FY24 can be found on page 161. The 
performance of this Committee was evaluated as part of the Board Evaluation 
process. The Board review concluded that the Committee functions effectively.
The Committee will be responsible for overseeing an action plan to be put in 
place following recommendations from the FY24 Board Performance Review.
As part of the annual review of the effectiveness of the Board, and its 
Committees, diversity and composition is considered, to ensure it is appropriate 
to discharge its duty effectively and to manage succession issues. The Committee 
keeps the composition of the Board and its Committees under continual review, 
to ensure that they have a suitable balance of skills and experience to oversee 
and challenge the delivery of the Group’s strategy, and to discharge the 
Committee’s responsibilities effectively.
RE-ELECTION OF DIRECTORS
The effectiveness and commitment of each of the Non-Executive Directors is 
reviewed by the Committee annually. The Committee has satisfied itself as to 
the individual skills, relevant experience, contributions and time commitment of 
all the Non-Executive Directors, taking into account their other offices and 
interests held. As detailed on page 193, the Board is recommending the election 
or re-election to office of all Directors at our 2024 AGM.
I will be available at the AGM to answer any questions on the work of 
the Committee.
IAN CARTER 
CHAIR OF THE NOMINATION COMMITTEE
26 June 2024
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COMMITTEE REPORTS
continued

AUDIT & RISK COMMITTEE REPORT 
I am pleased to introduce the Audit & Risk Committee Report for the 
financial year ended 28 April 2024. The Committee plays a key role in 
developing the Group’s governance framework and its activities included 
reviewing and monitoring the integrity of financial information, the Group’s 
system of internal controls and risk management, internal and external audit 
processes and the process for compliance with laws, regulations, and ethical 
codes of practice. In addition, we work with other Committees and the 
Board to ensure that stakeholder interests are protected and the Group’s 
Long Range Plan to FY28 is supported. The Committee also worked 
alongside the ESG Committee having regard to ESG risk management and 
TCFD reporting.
COMMITTEE COMPOSITION
All members of the Audit & Risk Committee are deemed Independent 
Non-Executive Directors. The Board considers that I have recent and relevant 
financial experience as required by the Corporate Governance Code 2018 (the 
Code) and the Committee has competence relevant to the sector in which the 
Group operates. Details of the Audit & Risk Committee members’ experience 
can be found on pages 148 to 149. The Committee’s wide range of financial and 
commercial skills and experience serves to provide the necessary knowledge and 
ability to work as an effective committee and to robustly challenge the Executive 
Directors and Senior Management as and when appropriate.
At the invitation of the Committee, the Chair of the Board, the CEO, the CFO, 
the Director of Internal Audit, senior management and the External Auditor 
attend meetings. The Committee has regular private meetings with the External 
and Internal Auditors during the year. 
The Company Secretary and General Counsel acts as Secretary to the Committee. 
TERMS OF REFERENCE 
The Terms of Reference of the Committee reflect the current statutory 
requirements and best practice appropriate to the Group’s size, nature, and 
stage of development. The Committee met its requirement to meet at least four 
times a year. Details of meeting attendance can be found on page 145. The 
Committee reviews its Terms of Reference annually, recommending any 
suggested changes through to the Board. There were only minimal changes this 
year but the Committee is cognisant of the forthcoming changes to the Code 
and these will be incorporated, where appropriate, over the course of the next 
24 months, in line with the Code guidance.
COMMITTEE EFFECTIVENESS 
During FY24, an internal Board Performance Review, of the Board and the 
Board Committees was undertaken. The results of which concluded that the 
Audit & Risk Committee functions effectively, provides the right degree of 
challenge, and interacts well with the Board and other Committees. Details of 
how the evaluation was conducted can be found on page 161.
MEMBERS 
 
Robert Moorhead (Chair) 
Tea Colaianni 
 
Baroness (Rosa) Monckton MBE 
Chabi Nouri
KEY RESPONSIBILITIES 
Financial reporting: 
	– Monitor the integrity of the Financial Statements of the 
Company and Group
	– Review the appropriateness and consistency of significant 
accounting policies 
	– Review and report to the Board on significant financial issues 
and judgements
	– Review the appropriateness of Task Force on Climate Related 
Financial Disclosures (TCFD)
Internal control and risk management: 
	– Carry out a robust assessment of the Group’s emerging and 
principal risks on an annual basis, including environmental risks 
and opportunities 
	– Review the Group’s internal control and risk management systems
	– Monitor and review the effectiveness of the Group’s Internal 
Audit function 
	– Assess the effectiveness of whistleblowing arrangements 
External Audit: 
	– Review the effectiveness of the External Auditor process 
	– Develop and implement policies on the engagement of the 
External Auditor to supply non-audit services and consider the 
impact they have on independence
	– Review and monitor the External Auditor’s independence and 
objectivity 
	– Conduct any External Audit tender process and make 
recommendations to the Board about the appointment, 
reappointment and removal of the External Auditor
	– Approve the remuneration and terms of engagement of the 
External Auditor
	– Ensure the External Auditor has full access to Company 
colleagues and records
	– Invite challenge by the External Auditor, giving due consideration 
to the points raised
Other:
	– Engaging with shareholders on the scope of the External Audit, 
where appropriate
ROBERT MOORHEAD 
Chair of the Audit Committee 	
DEAR SHAREHOLDER 
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ACTIVITIES UNDERTAKEN BY THE AUDIT & RISK COMMITTEE 
Financial reporting: 
	– Monitored the integrity of the Group’s FY24 year-end Results Announcement, 
Annual Report and Accounts, and the FY24 Half Year Review 
	– Assessed and recommended to the Board that the Annual Report and 
Accounts are fair, balanced, and understandable, including Alternative 
Performance Measures (APMs)
	– Assessed the Going Concern and Viability Statement having reviewed 
supporting papers from management including the consideration of the 
cost-of-living increases, global conditions, the acquisition of Roberto Coin 
and climate change on those assessments 
	– Considered papers from management on the key financial reporting 
judgements and estimates
	– Reviewed the Task Force on Climate Related Financial Disclosures (TCFD) 
FY24 year-end reporting, including the scenario analysis undertaken to 
assess the impact of climate related risks
Internal control and risk management: 
	– Considered the adequacy and effectiveness of the Group’s ongoing risk 
management systems and control processes, including environmental risks 
and opportunities 
	– Considered the Group’s risk environment, including its significant and 
emerging principal risks and uncertainties and reviewed the mitigating 
actions that management has taken, along with determining the risk 
appetite of the business 
	– Reviewed the impact of the cost-of-living increases, global conditions, and 
climate change on the principal risks and uncertainties, and the actions 
management is taking in response to this 
	– Reviewed impact of climate related risks and considered associated 
opportunities to enhance capital management
	– Received deep dive presentations on principal risk areas of data 
governance, cyber security, Health & Safety and business interruption
	– Received updates and recommendations on forthcoming changes to the 
Corporate Governance Code
	– Reviewed and approved the Group’s Whistleblowing Policy and 
received and reviewed whistleblowing incidents, investigation details 
and follow-up actions 
	– Received updates in relation to anti-bribery and corruption and anti-money 
laundering programmes. The Committee recommended to the Board for 
approval the Anti-Bribery, Corruption & Fraud Policy which includes the 
gifts and hospitality protocols. The Committee also recommended to the 
Board for approval the Anti-Money Laundering Policy 
	– Considered the Group’s systems and framework of controls designed to 
detect and report fraud. Received updates on the Failure to Prevent Fraud 
Legislation and the Group’s response and preparedness 
	– Reviewed the Group’s Treasury Policy
	– Approved the Group Tax Strategy and received management reports on 
the tax affairs of the Group
Internal and external audit: 
	– Reviewed the effectiveness of the external audit process, taking into 
consideration relevant UK professional and regulatory requirements 
	– Invited challenge by the External Auditor, giving due consideration to the 
accounting, financial control, and audit issues reported by the External 
Auditor as a result of their work 
	– Reviewed the Internal and External Auditor independence and objectivity 
including approving the policy on non-audit services
	– Agreed the External Auditor engagement letter and recommended the 
External Auditor remuneration to the Board 
	– Reviewed and approved the Internal Audit Charter
	– Received and reviewed the annual plan and audit reports from the Internal 
Audit function
	– Undertook a review of the effectiveness of the Internal Audit function 
	– Held regular private meetings with the Internal and External Auditors, 
without management present 
	– Ensured the External Auditor had full access to Company colleagues 
and records
Making recommendations to the Board about the reappointment 
of the External Auditor:
	– Reported to the Board on how the Committee has discharged its 
responsibilities with respect to External Audit 
Other:
	– Reviewed the Committee’s Terms of Reference and approved 
amendments
	– Monitored mandatory e-learning completion statistics for key 
compliance areas such as Health & Safety and Anti-bribery 
and Corruption
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continued

As part of their review of impairment, the Committee challenged the assumptions 
used in the cash flow forecasts for impairment testing, along with the disclosures 
made in the Financial Statements. The Committee also received and discussed a 
paper from the External Auditor on their work in this area, which specifically 
considered and reported on their challenge and assessment of the key 
assumptions and methodology used. 
The Committee was satisfied that the approach adopted by management was 
sufficiently robust to identify when an impairment charge or reversal for showroom 
assets needs to be recognised and how it should be assessed and reported. 
Inventory valuation 
The Committee received a paper from management on accounting for and 
valuation of inventory. It discussed the judgements made by management, with 
specific consideration to discontinued product and slow-moving stock. The 
Committee also considered the policy for, and calculation of, rebates recognised 
and absorbed into inventory. 
The Committee received a paper from the External Auditor regarding the audit 
work they performed over the valuation of inventory. The Committee is satisfied 
that the process and judgement adopted by management for the valuation of 
inventory is sufficiently robust to establish the value of inventory held and is 
satisfied as to the appropriateness of the Group’s provisioning policy. 
Revenue recognition 
The Committee received papers from management covering the control 
environment relating to sales cut-off and accounting judgements in relation to 
the accounting for gift cards, client returns and client deposits. 
The Committee also received a paper from the External Auditor regarding the 
audit work they performed over revenue recognition, which included the use of 
computer data analytic tools. The Committee determined that the majority of the 
Group’s revenue transactions are non-complex, with minimal judgement applied 
over the amount recorded. The Committee is satisfied that the approach taken by 
management is sufficiently robust in relation to the recognition of revenue. 
IFRS 16 ‘Leases’ 
During the year, the Committee reviewed the key judgements and assumptions 
applied to the calculations and disclosures provided within the Financial 
Statements. These included the determination of the term of the leases, the 
discount rates used and the determination of whether lease agreements included 
substantive substitution rights and should be treated as leases. The Committee 
also considered and challenged the use of pre-IFRS 16 APMs within the Annual 
Report and Accounts and concluded that these APMs align with the management 
reporting used to inform business decisions, investment appraisals, incentive 
schemes and banking covenants. 
Pensions 
The Committee assessed the accounting treatment adopted by management 
and the application of IAS 19 ‘Employee Benefits’ in relation to the Aurum 
Retirement Benefits Scheme. The Committee reviewed the judgements made in 
respect of the assumptions used in the valuation of the Group’s obligations under 
the scheme and the associated disclosures made in the Financial Statements. 
GOING CONCERN AND VIABILITY STATEMENT
The Committee reviewed the process and assessment of the Group’s prospects 
made by management, including: 
	– The three-year viability assessment period and alignment with the Group’s 
internal forecasts, business model and recent acquisition of Roberto Coin Inc.
	– The assessment of the capacity of the Group to remain viable after 
consideration of future cash flows, financing, and mitigating factors 
	– The modelling of the financial impact of the Group’s principal risks 
materialising using severe but plausible scenarios 
The Committee reviewed management’s analysis supporting the going concern 
basis of preparation, including reviewing the Group’s financial performance, 
budgets for the FY25 three-year plan, and cash flow projections. The going 
concern and viability reviews by the Committee included the review of the 
results of the reverse-stress tests performed by management, available financing 
in place and any further mitigating actions that management could take. In making 
its assessment, the Committee took into consideration the trading results of the 
Group, liquidity and covenant compliance. 
As a result of the assessment, the Committee reported to the Board that the 
going concern basis of preparation remained appropriate and that there is a 
reasonable expectation that the Group will be able to continue in operation to 
meet its liabilities as they fall due over the three-year viability assessment period. 
The Going Concern and Viability Statement is set out in the Strategic Report on 
pages 140 to 141. 
SIGNIFICANT FINANCIAL REPORTING AREAS 
In preparing the Financial Statements, there are several areas requiring the 
exercise of judgement by management. The Committee’s role is to assess 
whether the judgements and estimates made by management are reasonable 
and appropriate. To assist in this evaluation, the CFO provided an accounting 
paper to the Committee, setting out all the financial reporting judgements and 
estimates which were considered material to the Financial Statements. 
The main areas of judgements and estimates that have been considered by the 
Committee in the preparation of the Financial Statements are as follows: 
Impairment of tangible and right-of-use assets 
The Committee received and considered a paper from management covering 
the judgements made in respect of the impairment testing of the Group’s 
property, plant and equipment, and right-of-use assets. The Committee noted 
that management had considered the trading results of each showroom and 
noted where a showroom has low profitability which is not expected to improve 
in the near future. For the European mono-brand boutiques, managed had 
assessed the Fair Value Less Costs to Sell of the assets. The Committee also 
reviewed management’s assessment of whether any prior impairments should 
be reversed.
Given management has continued to report on the performance of the business 
on a pre-IFRS 16 (IAS 17) basis within its APMs alongside statutory measures 
derived under IFRS 16, the paper and discussions considered impairment 
assessment of these assets on both bases. 
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RISK MANAGEMENT AND INTERNAL CONTROLS 
The Board has ultimate responsibility for effective management of risk for the 
Group including determining its risk appetite, identifying key strategic and emerging 
risks, and reviewing the risk management and internal control framework. The 
Committee, in supporting the Board to assess the effectiveness of risk management 
and internal control processes, relies on several different sources to carry out its 
work including Internal Audit assurance reports, the assurance provided by the 
External Auditor and other third parties in specific risk areas. 
The Committee monitors and reviews the effectiveness of the Group’s risk 
management processes and internal financial and non-financial controls. The key 
features of the risk management process that were in place during the year are 
as follows: 
	– Each business function conducted risk assessments based on identified 
business objectives, which were reviewed and agreed annually by the senior 
management of each function. Risks are considered and evaluated in respect 
of their potential impact and likelihood. These risk assessments are updated 
and reviewed at least quarterly and are reported to the Committee
	– A Group risk assessment is also undertaken by management, which considers 
all areas of potential risk across all systems, functions, and key business 
processes. This risk assessment, together with the business risk assessments, 
forms the basis for determining the Internal Audit plan
	– Climate related physical and transition risks and opportunities, that could 
impact the business in the future under different climate scenarios, have been 
considered and incorporated into the risk management framework with 
oversight from the ESG Committee 
	– The Director of Internal Audit & Risk met with all senior management to 
undertake a formal review of the internal controls across the Group. 
Senior executives were required to certify compliance with the Group’s 
policies and procedures and that appropriate internal controls were in 
operation during the period under review. Any weaknesses are highlighted, 
and the results are reviewed by the Director of Internal Audit & Risk, the 
Committee, and the Board 
	– The Committee confirmed to the Board that it has reviewed the 
effectiveness of the systems of internal control, including financial, 
operational, and compliance controls, and risk management for the period 
of this report, in accordance with the Code and the Risk Management and 
Internal Control Guidance 
Non-underlying and exceptional items 
The Committee considered the presentation of the Financial Statements and in 
particular the use of APMs and the presentation of exceptional items in line with 
the Group accounting policy. This policy states that adjustments are only made 
to reported profit when not considered part of the normal operating costs of 
the business and considered exceptional due their size, nature, or incidence. 
Each of the above areas of judgement has been identified as an area of focus 
and therefore the Committee has also reviewed reporting from the External 
Auditor on the relevant areas. 
Annual Report and Accounts – fair, balanced, and understandable 
assessment 
At the request of the Board, the Committee has considered whether, in its opinion, 
the Annual Report and Accounts 2024, taken as a whole, are fair, balanced, and 
understandable, and that they provide the information necessary for shareholders 
to assess the Group’s position and performance, business model and strategy. The 
Group has established internal controls in relation to the process for preparing 
the Annual Report and Accounts. These include the following: 
	– Management regularly monitors and considers developments in accounting 
regulations and best practice in financial reporting and, where appropriate, 
reflects developments in the Financial Statements 
	– The Annual Report and Accounts are drafted by senior management with 
overall co-ordination by a member of the finance team, to ensure consistency 
across the relevant sections 
	– An internal verification process is undertaken to ensure accuracy 
	– Comprehensive reviews of drafts of the Annual Report and Accounts are 
undertaken by Executive Directors and Senior Management 
	– The final draft of the Annual Report and Accounts is reviewed by the Audit 
& Risk Committee prior to consideration by the Board
Following its review, the Committee advised the Board that the Annual Report 
and Accounts, taken as a whole, were considered to be fair, balanced and 
understandable and that they provided the information necessary for shareholders 
to assess the Group’s position and performance, business model and strategy. The 
Committee was also satisfied that suitable accounting policies have been adopted 
and appropriate disclosures have been made in the Financial Statements. 
FINANCIAL REPORTING COUNCIL
In October 2023, the Company received a letter from the FRC following a review 
of the Company’s Interim Report for the period ended 29 October 2023. No 
questions or queries were raised. The letter recommended disclosure 
improvements on the reconciliation of Alternative Performance Measures to IFRS 
line items. These suggested improvements have been reflected in the current year 
Annual Report and Accounts.
The Company acknowledges that the FRC’s review of its 29 October 2023 Interim 
Report provided no assurance that the Interim Report is correct in all material 
respects and that the FRC’s role is not to verify the information given but to 
consider compliance with reporting requirements. The FRC accepts no liability for 
reliance on its letters by the Company or any third-party, including but not limited 
to investors and shareholders.
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INTERNAL AUDIT
The Director of Internal Audit & Risk, who reports directly to the Committee 
Chair, provides assurance to the Committee through independent reviews of 
agreed risk areas. The Committee is responsible for overseeing the work of the 
Internal Audit function. It reviews and approves the scope of the Internal Audit 
plan and assesses the quality of Internal Audit reports, along with management’s 
actions relating to findings and the closure of recommended actions. 
Each year, a carefully targeted Internal Audit plan is agreed to provide appropriate 
assurance to the Committee over the effectiveness of risk management and 
internal control processes across the Group. The Internal Audit plan is risk based 
and takes an independent view of what Internal Audit considers to be the highest 
known and emerging risks and strategic priorities facing the business. The 
Committee is satisfied that the Internal Audit plan provides appropriate 
assurance on the controls in place to manage the principal risks facing the Group. 
Internal Audit resources continue to be reviewed, with an agreement that 
external partners would be utilised where subject matter expertise would be 
most appropriate.
The Director of Internal Audit & Risk: 
	– Attended all Audit & Risk Committee meetings and provided reports and 
verbal updates to the Committee 
	– Had direct access to all Committee members and met with the Committee 
Chair and Committee members separately 
	– Met with the Audit & Risk Committee Chair several times to carry out formal 
reviews of the Internal Audit function’s resources, approach, and audit plan 
	– Managed the risk register review process 
	– Met privately with the Committee without management being present 
The assessment of the Internal Audit team covered the Internal Audit findings 
and reporting, Internal Audit delivery including the Internal Audit plan and 
whether Internal Audit has sufficient, appropriate resources. In reviewing the 
effectiveness of Internal Audit, the Audit & Risk Committee considered: 
	– The results of internal audits and reporting thereof
	– Ongoing communication between the Director of Internal Audit & Risk and 
the Audit & Risk Committee, including the private sessions held
	– Self-assessment by the Director of Internal Audit & Risk
	– Questionnaires and feedback from key stakeholders including senior 
management
Following assessment by the Committee during the year, the Audit & Risk 
Committee is satisfied that the Internal Audit team has the quality, experience, 
and expertise appropriate for the business. 
The Group also has an operational audit, loss prevention and security team that 
reviews compliance with certain key internal procedures in showrooms and at 
other locations. 
EXTERNAL AUDITOR 
Interaction with external audit 
One of the Committee’s roles is to oversee the relationship with the External 
Auditor, Ernst & Young LLP (EY), and to evaluate the effectiveness of the service 
provided and their ongoing independence. 
The External Auditor has attended all this year’s Committee meetings and at 
each meeting has time with the Committee without management present. 
The Chair of the Audit & Risk Committee has also met with the external audit 
partner to review the audit scope and audit findings. 
The Committee had regular open communication with the External Auditor as 
well as the Group’s management.
Auditor independence and objectivity 
During the year, the External Auditor reported to the Committee on their 
independence from the Group. 
The Company’s independence and objectivity are safeguarded by:
	– A policy being in place which limits the nature of non-audit services
	– The External Auditor’s own internal processes to approve requests for non-
audit work to the External Auditor
	– Monitoring changes in legislation related to auditor independence and 
objectivity
	– Rotation of the lead audit partner after five years
	– Independent reporting lines from the External Auditor to the Committee
	– Restrictions on the employment by the Group of employees of the External 
Auditor
The Committee and the Board are satisfied that EY has adequate policies and 
safeguards in place to ensure that the External Auditor objectivity and 
independence is maintained. 
When assessing the independence of the External Auditor, the Committee 
considers, amongst other things, the length of tenure of the audit firm and the 
audit partner, the value of non-audit fees provided by the External Auditor and 
the relationship with the External Auditor as a whole. As part of the assessment 
of the External Auditor, the Committee considered whether the External 
Auditor had exercised professional scepticism and an appropriate degree of 
challenge to management. 
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Non-audit services provided by the External Auditor 
The Committee has adopted a formal policy in respect of non-audit services provided by the External Auditor to ensure that Auditor objectivity and independence 
are maintained, in accordance with the EU Audit Reform. 
Non-audit service 
Policy 
Audit-related services 
Audit-related services are services, generally of an assurance nature, provided by the Auditor as a 
result of their expert knowledge and experience of the Group. Audit-related services include: 
	– Reviews of interim financial statements 
	– Reporting required by law or regulation to be provided by the Auditor 
	– Reports to regulators 
The Auditors are eligible for selection to provide 
non-audit services to the extent that their skills and 
experience make them a competitive and most 
appropriate supplier of these services. 
Each new non-audit service must be approved 
by the Committee in advance of the services 
being commenced. 
Non-audit fees are capped to a maximum aggregate 
in any financial year of 70% of the average of the 
statutory audit fees charged in the previous three 
consecutive financial years. In the case of this cap, 
audit-related services concerning work required by 
national legislation are excluded. 
Permissible non-audit services 
Including, but not limited to: 
	– Work related to mergers, acquisitions, disposals, or circulars 
	– Benchmarking services 
	– Corporate governance advice
Prohibited services 
In line with the FRC’s ethical standards, services where the Auditor’s objectivity and independence 
may be compromised by the threat of self-interest, self-review, management, advocacy, familiarity, 
or intimidation are prohibited. Prohibited services include: 
	– Tax services 
	– Services that involve playing any part in the management decision-making process 
	– Bookkeeping and preparing accounting records and financial statements 
	– Payroll services 
	– Designing or implementing internal controls 
	– Valuation services (except such services that have no direct effect or are immaterial to the financial 
statements) 
	– Legal, internal, or human resources services 
	– Services linked to financing, capital structure and allocation and investment strategy except providing 
assurance services in relation to the financial statements, such as the issuing of comfort letters in 
connection with prospectuses issued by the audited entity 
	– Promoting, dealing in, or underwriting shares in the Company
The Auditor is prohibited from performing these 
services for the Company or any subsidiary within 
the Group. 
Non-audit services provided by EY during the financial year ending 28 April 2024 were limited to the Half Year Review. Fees in relation to these services were 
£66,520 (FY23: £63,050). 
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Interaction with the External Auditor
Throughout the year, the Committee worked closely with EY and was able 
to gather a good insight into the overall quality of the audit process and the 
performance of key individuals within the audit team. This interaction included 
private sessions with the External Auditor without management present and 
regular meetings between the Audit & Risk Committee Chair and the Audit 
Partner. The Committee also considered the quality of the reporting provided by 
the External Auditor throughout the audit process. This included the robustness 
and perceptiveness of the Auditors in handling key judgements, responding to 
questions from the Committee and in their commentary where appropriate on 
the systems of internal control.
The Committee considered the External Auditor’s use of professional scepticism 
throughout the audit by examining areas in which the External Auditor had 
challenged senior management’s assumptions. Particularly in relation to the key 
areas of judgement around the significant financial reporting areas, noted above, 
and the number and nature of accounting and control observations raised.
Based on these reviews, the Committee concluded that EY had applied 
appropriately robust challenge and scepticism throughout the audit, that it 
possessed the skills and experience required to fulfil its duties effectively and 
efficiently, and that the audit was effective. 
Auditor reappointment 
The Committee is responsible for considering whether there should be a 
rotation of the External Auditor in order to ensure continuing auditor quality and 
independence, including consideration of the advisability and potential impact of 
conducting a tender process for the appointment of a different External Auditor. 
The Committee is also responsible for recommending to the Board whether 
it should ask the shareholders to appoint, reappoint, or remove the External 
Auditor at the AGM.
In its oversight of the external audit, the Committee considered whether it 
would be appropriate to conduct an audit tender at this time. The Committee 
took into account:
	– Its continued satisfaction with the quality and independence of EY’s audit
	– Any new External Auditor would need a transition period to develop sufficient 
understanding of the business given the Company’s size and complexity
	– Frequent changes of External Auditor would be inefficient and could lead to 
increased risk and the loss of cumulative knowledge
	– A change in auditor would be expected to have a significant impact on the 
Company, including on the Company’s finance function
	– Any change in auditor should be scheduled to limit operational disruption
The Committee also considered EY’s leadership and activities in the area of 
climate change. After due consideration the Committee determined it would 
not be appropriate to re-tender for the external audit at this time. 
EY has expressed willingness to continue in its capacity as independent 
Auditor of the Company. The Committee has recommended to the Board 
the reappointment of the External Auditor for the 2025 financial year and the 
Directors will be proposing the reappointment of EY at the forthcoming AGM. 
The External Auditor is required to rotate the audit engagement partner every 
five years. The current engagement partner, Julie Carlyle, began her appointment 
at the commencement of FY20 a therefore a new audit engagement partner will 
be appointed with effect from FY25.
ROBERT MOORHEAD 
CHAIR OF THE AUDIT & RISK COMMITTEE 
26 June 2024
Competition and Market Authority (CMA) Order 2014 Statement of 
Compliance
Under CMA guidance, FTSE 350 companies are required to have held a tender 
for the external audit appointment within the last ten years. On Admission to the 
London Stock Exchange, in June 2019, the Audit & Risk Committee commenced 
a competitive audit tender for the financial year ending 26 April 2020. Full details 
of the tender process are included in the Annual Report and Accounts 2020. 
EY was first appointed in 2019 after this competitive tender process. This means 
that FY24 represents EY’s fifth year as the Company’s External Auditor. Under UK 
legal requirements, the Company may retain EY as its External Auditor for 20 years. 
The Group confirms that it was in compliance with the provisions of the 
Statutory Audit Services for Large Companies Market Investigation (Mandatory 
Use of Competitive Tender Processes and Audit Committee Responsibilities) 
Order 2014 during the financial year ended 28 April 2024. 
EXTERNAL AUDITOR EFFECTIVENESS 
It is the Committee’s responsibility to assess the effectiveness of the external 
audit, including audit quality. The Committee assessed the External Auditor’s 
effectiveness in September 2023 and kept this under review throughout the year 
taking into account the External Auditor’s mindset and culture; skills, character 
and knowledge; quality control and judgement. The assessment included: 
Reviewing the Auditor’s risk assessment and audit plan
The Committee discussed EY’s risk assessment and detailed audit plan in 
response to those risks. The proposed approach and planned scope of the audit 
were also reviewed including the proposed materiality. The Committee was 
satisfied that the audit plan was robust and covered the financial reporting risks. 
The Committee also considered the balance of work completed between the 
UK, US and European components along with recent acquisitions.
Proposed level of audit fees
The Committee reviewed and approved the proposed audit fees, which included 
a detailed breakdown of those fees. This review also considered the level of 
resources, senior leadership involvement and the use of specialist teams where 
appropriate. The Committee satisfied itself that the agreed amount represented 
fair value in order to deliver the quality and scale of audit sought. 
Evaluation of the FRC’s Audit Quality Inspection and Supervision 
Report on Ernst & Young LLP
The Committee reviewed the FRC’s Audit Quality Inspection and Supervision 
Report for Ernst & Young LLP and also compared the results of the Auditor to 
other audit firms. EY presented to the Audit & Risk Committee their feedback 
on the findings and planned actions to respond to each of those findings. The 
Committee was satisfied with the outcome of this review.
The Committee also considered how the Auditor had responded to its previous 
assessments of audit quality.
Feedback from management and the Committee members
The Committee considers it important to gather feedback from management, 
particularly those who are in direct contact with the audit team. Management 
and Audit & Risk Committee members completed a questionnaire and the results 
were reviewed by the Committee. The questions covered the following areas:
	– Mindset and culture
	– Skills, character and knowledge
	– Quality control
	– Judgement
The feedback received was positive in all areas. Each year the External Auditor 
meets with management to review the audit process, obtain feedback and make 
recommendations for improvement in the following year’s audit.
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ESG COMMITTEE REPORT
MEMBERS 
Baroness (Rosa) Monckton MBE (Chair)
Tea Colaianni
Ian Carter
Brian Duffy
Robert Moorhead
Chabi Nouri
PRINCIPAL RESPONSIBILITIES
The Committee’s principal responsibilities are to:
	– Provide oversight on behalf of the Board in relation to the 
Company’s ESG Strategy including, ESG Strategy activities and 
performance
	– Oversee the ESG goals, targets and KPIs and provide 
accountability for their successful delivery
	– Monitor the Company’s ESG Strategy to ensure it is embedded 
into core business operations, stakeholders are engaged with it 
and progress against achieving related goals, targets and KPIs is 
monitored
	– Make sure the Company monitors current and emerging ESG 
trends and adheres to relevant international standards and legal/
regulatory/governance requirements
	– Provide guidance and monitor actions and initiatives taken to 
prevent, mitigate and manage risks related to ESG matters which 
may have a materially adverse impact on the Company and its’ 
stakeholders
	– Collaborate with the Audit & Risk Committee and the 
Remuneration Committee on matters which overlap
	– Receive reports and recommendations from the ESG Steering 
Group, key management stakeholders and subject matter experts
	– Make recommendations to the Board in relation to the required 
resourcing and funding of ESG related activity
	– Oversee the Company’s public disclosures, regarding the 
Company’s ESG strategy activities and performance, and review 
and monitor the Company’s non-financial reporting with respect 
to ESG matters.
BARONESS (ROSA) MONCKTON MBE 
Chair of the ESG Committee 
DEAR SHAREHOLDER
It is my pleasure to present the ESG Committee Report for the financial year 
ended 28 April 2024.
The ESG Committee continues to support the Group in making good progress 
across environmental, social and governance strategic initiatives, strengthening 
compliance and mitigating against risk. These incremental improvements are 
reflected in the improved Company’s investor rating agency scores, culminating 
in the achievement of ISS ESG Prime status in May 2024. 
During FY24, we advanced the Group’s ESG Strategy by conducting a materiality 
assessment with key stakeholder groups with the aim of assessing the Group’s 
ESG priorities. The Company also embedded its ESG goals, within the business, 
by entering into a sustainability-linked financing loan.
Additionally, the Company embarked upon the use of Artificial Intelligence (AI) 
technology to support us in the delivery of our ESG Strategy and reporting 
requirements. The full impact of a trial to leverage AI and machine learning will 
not be evident until the Group’s FY25 disclosure. However, we are already 
seeing great potential to support alignment with global reporting frameworks, 
engage across the value chain and play a key supporting role in the achievement 
of the Group’s ESG Strategy. Further details on our AI project can be found on 
page 95.
The Group’s progress towards a more sustainable future is particularly evident 
in our Mappin & Webb business, which achieved CSR Jeweller of the Year at the 
2023 Professional Jeweller Awards. Additionally, we successfully maintained the 
Mappin & Webb’s prestigious Royal Warrant status, thanks in part to the 
Group’s strong sustainability credentials. 
To drive continual improvement, the Committee closely monitors best practice 
and benchmarks the Company’s performance against it’s peers. 
ROLE
The role of the Committee is to oversee, on behalf of the Board, the governance 
of the Company’s ESG Strategy. The ESG Strategy is aligned with best practice 
and stakeholder expectations and aims to be both inspiring and achievable. It is 
organised into three strategic pillars: (i) People; (ii) Planet; and (iii) Product, to 
align with the Group’s purpose and values, as well as wider business strategies. 
The Committee supports the Audit & Risk Committee and the Remuneration 
Committee, in respect of matters reserved for their remit. The Committees also 
play a crucial role in monitoring environmental goals and ensuring actions are 
taken to mitigate and manage climate related risks and opportunities, by making 
sure they are embedded in the Company’s risk management processes, financial 
decision-making and core business strategy.
The ESG Committee is supported by an ESG Steering Group which is, chaired 
by the CFO. The Steering Group is made up of key members of senior 
management, who each have formal operational responsibility for the 
management of relevant environmental, social and governance issues. The ESG 
Steering Group acts under a separate Terms of Reference and reports progress 
towards the development, implementation and delivery of the Company’s ESG 
Strategy into the ESG Committee. The ESG Steering Group is supported by a 
number of working groups which sit under the People, Planet and Product 
pillars. There is also a governance working group.
In FY24, the Committee continued to oversee the development and delivery of the 
ESG Strategy, including challenging and collaborating with the Executive Directors 
and senior management, to ensure ESG best practices are integrated into the 
Company’s day-to-day business operations as well as the long-term strategy.
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KEY FOCUS/ACTIVITIES DURING THE YEAR
MEMBERS
I am joined on the ESG Committee by Ian Carter, Chair of the Board, and a majority 
of independent Non-Executive Directors, comprising Tea Colaianni, Robert 
Moorhead and Chabi Nouri. Brian Duffy, the Company’s CEO, is also a member of 
the Committee and plays an instrumental role in integrating ESG matters into the 
Company’s business strategy and planning, demonstrating top level commitment 
from senior management in progressing the ESG Strategy
Biographies of Committee members, including details of their skills and 
experience, can be found on pages 148 and 149.
The Company Secretary and General Counsel acts as Secretary to the ESG 
Committee and other senior management and/or external advisers may attend by 
invitation, as appropriate, for all or part of meetings. This includes the CFO, the 
Head of Sustainability and ESG, the Executive Director, Global Buying and 
Merchandising and, during the year, the invitation was extended to the Executive 
Director HR as a demonstration of the importance the ESG Committee was 
placing on caring for colleagues and communities in line with the Company Purpose. 
FY24 ACTIVITIES
In July 2024, the ESG Committee recommended to the Board that the Group’s 
new loan facility be linked to the achievement of near-term science-based 
emissions reduction targets and circularity goals, reinforcing the Company’s 
commitment to mitigating the worst impacts of climate change and supporting a 
more circular economy through its’ repairs and pre-owned businesses. Updates 
on the targets and KPIs are provided annually to the lenders during the term of 
the loan.
We participated in the CDP, a not-for-profit charity running the global disclosure 
system for companies on their environmental impact, questionnaire on climate 
change the results of which will indicate how well the Group is managing climate 
-related risks and opportunities. The Committee was pleased to see the 
Company’s score improve year-on-year from a ‘C’ to a ‘B’. CDP scores are 
relative and benchmarked against industry peers. 
After continued investment in our repairs and servicing businesses, our target to 
increase the number of watches kept in circulation year-on-year by >1.5% was 
also successfully achieved. 
Further details on our approach to managing our environmental performance 
can be found on pages 92 to 128.
Treating people with respect is a fundamental value of the Watches of Switzerland 
Group. During the year, the Committee recommended to the Board, which was 
subsequently approved, a Human Rights Policy, which was developed following a 
gap analysis undertaken during the development of our ESG Partner Standards 
and through engagement with our partners at Slave-Free Alliance. 
One of the highlights of the year for the ESG Committee was an ESG Board 
awareness session led by Chuka Umunna, Head of EMEA ESG & Green Economy 
at J.P. Morgan which gave insight into industry analysis and investor sentiment. 
During this session, the Committee assessed the Group’s performance against 
peers and discussed a number of topics with a focus on positioning Watches of 
Switzerland as an ESG leader. 
	– Reviewed the ESG Committee Terms of Reference and recommended 
them to the Board for approval
	– Contributed to the development and delivery of the ESG Strategy, by 
approving key decisions and providing accountability against goals, 
targets and KPI
	– Continually reviewed the progress, the Company’s ESG Strategy and 
monitored progress against goals, metrics and targets in relation to the 
three strategic pillars of People, Planet and Product
	– Approval of recommended targets including the sustainability-linked 
financing targets
	– Benchmarked the Company’s performance against sustainability rating 
agency reports along with the CDP questionnaire on climate change 
and approved an improvement plan across ESG
	– Received an in depth training session which focused on ESG matters 
relating to a tailored approach as a luxury retailer, peer analysis and 
market activity
	– In conjunction with the Audit & Risk Committee, reviewed the 
Company’s progress against recommendations by the Task Force on 
Climate Related Financial Disclosures (TCFD)
	– Progress towards our ESG goals were considered as part of colleague 
bonus schemes, reinforcing commitment to a more sustainable future
	– Reviewed the Company’s supply chain management due diligence 
procedures, including third-party factory audits
	– Approved activity to highlight the sustainable attributes of luxury 
watches and jewellery to clients and prospective clients
	– Reviewed the Company’s non-financial reporting with respect to 
ESG matters
	– Key documents recommended to the Board for approval included the 
annual Modern Slavery Statement, the annual review of the 
Environmental Policy, a new Human Rights Policy and a new Data 
Information and Security Information Statement
	– Reviewed the implementation of the Company’s participation in an AI 
project to enhance its’ ESG reporting
	– Reviewed and approved the Materiality Assessment which took place 
during the year
	– Received regular updates from the Head of Sustainability and ESG on 
key external drivers and stakeholder sentiment
	– Approved the 2023 Annual Report and Accounts ESG Committee Report 
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TERMS OF REFERENCE
Shortly after the end of the financial year, a revised set of Terms of Reference for 
the Committee were recommended to the Board for approval. In recognition of 
the increasing importance of ESG committees within the listed company 
environment, the Corporate Governance Institute UK and Ireland issued a guidance 
note for companies on the drafting of ESG Committee Terms of Reference. The 
recommendations were reflective of the revised Corporate Governance Code 
changes introduced in January 2024 and were incorporated accordingly.
STAKEHOLDER ENGAGEMENT
The Committee welcomes feedback from all stakeholders to ensure their 
interests are represented in the ongoing development of the Company’s ESG 
Strategy and approach to ESG matters.
Colleagues choose to share their thoughts through a variety of channels, 
including Colleague Listening Forums, which I attend, the annual Colleague 
Engagement Pulse/Survey, throughout the year, or directly via email or 
‘Workplace’ – the interactive digital Group engagement platform, which was 
used to launch a new colleague incentive, called ‘Green Vibe’, which encourages 
and rewards positive environmental behaviours.
The Company responds to sustainability rating agency questionnaires received 
on behalf of investors and facilitates meetings and roadshows to enable investors 
to ask questions.
The Head of Sustainability and ESG regularly updates the Committee with key 
external drivers and stakeholder sentiment and it is also kept up to date with 
supplier engagement activities to support the promotion of shared sustainability 
goals and ensure due diligence.
Late in 2023, the ESG Committee recommended to the Board the approach to 
be taken for a Group Materiality Assessment, which was subsequently approved. 
The assessment was carried out early in 2024. The results and next steps 
resulting from this assessment can be found on page 70.
Following the introduction of the ESG Partner Standards, from March 2023, all 
watch and jewellery suppliers have received the ESG Partner Standards and the 
Company will continue to engage all supplier partners with these standards in FY25.
OUTLOOK
We will continue to monitor the Company’s performance and review our 
approach to Environmental, Social and Governance matters in FY25 to further 
enhance the Company’s brands, create new business opportunities, help reduce 
costs, engage stakeholders and ultimately build a successful business that is 
sustainable over the long term.
Further information on the work of the Committee and the progress being 
made by the Group can be found on pages 70 and 71.
BARONESS (ROSA) MONCKTON MBE 
CHAIR OF THE ESG COMMITTEE 
26 June 2024
“The Committee continues to 
support the Group in ESG strategic 
initiatives, strengthening compliance 
and mitigating against risk.”
BARONESS (ROSA) MONCKTON MBE
CHAIR OF THE ESG COMMITTEE
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The Remuneration Committee’s Terms of Reference at: 
 thewosgroupplc.com
TEA COLAIANNI
Chair of the Remuneration Committee 
DEAR SHAREHOLDER
On behalf of the Remuneration Committee, I am pleased to present the Group’s 
Remuneration Committee Report for the financial year ended 28 April 2024. 
FY24 business performance highlights 
FY24 was a challenging year for the Group, as the economic backdrop created 
challenging trading conditions across luxury retail. 
	– Revenue remained flat at £1,537.9 million
	– Adjusted EBIT 1 decreased 18% to £134.7 million 
	– Operating profit decreased 33% to £120.0 million 
	– Return on Capital Employed 1 decreased by 840 bps from 27.9% to 19.5%
We remain confident that our strategy, exceptional client experience and strong 
brand relationships will enable us to continue to drive growth and gain market 
share. I would like to thank all colleagues for their continued work and dedication 
this year.
KEY COMMITTEE ACTIVITIES IN FY24
In addition to its usual activities, key areas of focus for the Committee in FY24 
have been:
	– Ensuring our incentive framework continues to appropriately motivate and 
retain our colleagues in challenging market circumstances
	– Reviewing the ESG bonus underpin and monitoring performance via our 
ESG dashboard 
	– Setting performance targets for FY24 long-term incentive awards following 
finalisation of the Long Range Plan to FY28 
	– Agreeing deployment of our sharesave schemes in FY25
Further detail on how the Committee spent its time in FY24 can be found on 
page 178.
APPLICATION OF THE REMUNERATION POLICY IN FY24
I have summarised below the application of the Remuneration Policy in FY24:
Base salary/fee increases in FY24
The annual salary review process took place in October 2023, in line with our 
normal review timing. The UK salary review saw an increase of 3% for our 
colleagues below senior management level. The salary review in the US saw an 
increase of 3% for both Support Centre and retail colleagues. 
In the UK, following our accreditation with the Living Wage Foundation, we 
invested a further £0.5 million in salary increases for over 450 colleagues across 
retail and support functions, to bring them in line with the 2023-2024 Real Living 
Wage rates.
The CEO and CFO elected not to receive an increase in base salary in FY24.
The Chair and Non-Executive Director fees were also reviewed in December 
2023. There has been no increase in respect of their fees. 
REMUNER ATION 
COMMITTEE R EPORT
Members 
Independent
No. of meetings 
attended
Tea Colaianni (Chair)
3/3
Ian Carter
3/3
Baroness (Rosa) Monckton MBE
3/3
Robert Moorhead
3/3
Section
Page 
Chair’s statement
176
Fairness, diversity and wider workforce
179
At a glance
182
Summary of Directors’ Remuneration Policy and 
implementation for FY25
184
Annual Report on Remuneration
186
1	 This is an Alternative Performance Measure. Refer to Glossary on pages 254 to 257 for definitions 
and reconciliation to statutory measures.
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Annual bonus outturn for FY24
The executive performance target for the FY24 annual bonus was based on 
Adjusted EBIT 1. Whilst demand for our key brands remains strong and we 
continued to gain share in the luxury watch market, the tough trading conditions 
across luxury retail created by the current macroeconomic backdrop has 
resulted in Adjusted EBIT of £134.7 million. This is below the threshold 
performance target and there will be no bonus paid in respect of FY24. 
Whilst there will be no bonus pay-out, in line with best practice and as disclosed 
in last year’s Report, the Remuneration Committee still assessed our ESG 
performance using the ESG dashboard developed at the start of the financial 
year. The key highlights included: 
	– Caring for our Planet – We made good progress in establishing our ESG 
Strategy and building the governance framework around this strategy
	– Caring for our Colleagues – We have maintained strong engagement with 
our colleagues. Our engagement score and inclusion score for the year were 
76% and 77% respectively. We have also taken steps to protect and support 
lower paid employees in light of the cost-of-living crisis through the Real 
Living Wage commitment
	– Caring for our Communities – We have continued our support of The 
Watches of Switzerland Group Foundation and increased volunteering hours 
by 23%.
Overall, the Committee considered that the progress against our ESG strategy 
in FY24 was positive. The Committee therefore determined that the ESG 
underpin would have been met and it would not have resulted in any downwards 
adjustment to the formulaic bonus outcome should a bonus have been paid.
Full details on the performance outturn against the targets are shown in the ‘At 
a glance’ section on page 182.
LTIP awards granted in FY24
As outlined in last year’s report, the targets for the FY24 LTIP award had not yet 
been finalised at the point the report was published as the Company was in the 
process of reviewing the Long Range Plan. FY24 LTIP awards were granted to 
the CEO and CFO in December 2023 and the performance targets for these 
awards are set out on page 186.
LTIP awards vesting in FY24
The LTIP grants awarded in July 2021 were based 80% on three-year cumulative 
Adjusted EPS and 20% on three-year average ROCE performance.
The performance targets were set taking into account internal and external 
expectations of performance at the time. Whilst the current macroeconomic 
backdrop has resulted in tough trading conditions this year, the strong 
performance of the business over the three-year performance period has 
resulted in cumulative Adjusted EPS of 132.5p and three-year average ROCE of 
24.9%. As such, 100% of the LTIP award is due to vest in July 2024. The award 
is subject to a 24-month holding period from the vesting date.
FY24 IMPLEMENTATION OF REMUNERATION POLICY
Base salary/fee increases for FY25
Salary reviews for all colleagues in the Support Centre took place in October 
2023 and the next support and retail colleague review will be in November 2024. 
Non-Executive and Executive Director fees will be reviewed in December 2024.
Annual bonus for FY25
The annual bonus will be determined in line with the normal cycle. For FY25, the 
annual bonus will continue to be based on Adjusted EBIT and the ESG underpin 
will continue to apply for FY25. The underpin will focus on key metrics under 
our three main ESG pillars:
	– Caring for our Planet
	– Caring for our Colleagues
	– Caring for our Communities
This ESG dashboard will inform the Committee’s decision of whether or not to 
apply a downwards adjustment of up to 10% to the formulaic FY25 annual 
bonus outcome in order to take into account the wider ESG performance of the 
Group. Key factors considered by the Committee will be disclosed retrospectively 
in next year’s Annual Report and Accounts, in line with best practice.
LTIP awards to be granted in FY25
The Committee has determined that LTIP grants will be made in line with the 
normal cycle of being awarded following the announcement of the FY24 results. 
No changes are proposed to the LTIP award levels and these will continue to be 
200% of base salary for the CEO and 175% of base salary for the CFO. In line 
with last year’s grant, the LTIP measures will be based on a three-year cumulative 
Adjusted EPS and three-year average ROCE with weightings of 80% and 20% of 
maximum respectively. ROCE is a Key Performance Indicator (KPI) and measures 
the efficiency with which the Group is able to utilise its capital. Strong average 
ROCE performance combined with continued growth in earnings is critical in 
ensuring the successful execution of our long-term strategy and growth 
ambitions. In advance of the LTIP grants being made, the Committee considered 
whether the proposed award levels were appropriate, reflecting on the change 
in the Group’s share price since the FY24 LTIP grant. The Committee did not 
feel it would be appropriate to adjust the award levels at this stage, but will retain 
the discretion to review the outcome at the point of vest.
ENVIRONMENTAL, SOCIAL AND GOVERNANCE CONSIDERATIONS
Wider workforce considerations and helping our employees with the 
cost-of-living crisis
The Watches of Switzerland Group always strives to be an organisation that is 
inclusive, rewarding and fair to all colleagues. It is the unwavering commitment 
from our colleagues that has been critical to the Group as we navigated the 
challenging trading conditions across luxury retail. During this time, the 
Committee has been acutely aware of the challenges our colleagues have been 
facing because of the current inflationary environment. As a result, the overall 
salary budget for the Group was set with the focus being on providing the largest 
increases to those colleagues on the lowest incomes by continuing our 
commitment to pay the Real Living Wage.
The Watches of Switzerland Group continues to be an organisation that values 
all colleagues across the business, particularly those on the lowest salaries. In July 
2023, we were proud to be accredited by the Living Wage Foundation, making 
a commitment to paying all our UK colleagues the minimum real living wage to 
ensure that they receive sufficient income to meet their basic needs. In the US, 
we pay above state minimum to all our colleagues. 
We again held Listening Forums in FY24. At these forums we gather views on a 
wide range of issues, including remuneration. Specifically, at the Listening Forum 
held in October 2023, attended by Baroness (Rosa) Monckton MBE in her 
capacity as the Designated Non-Executive Director for Workforce Engagement, 
representatives were invited to provide feedback on additional benefits that 
colleagues would value, outside of base pay. 
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As a result of this exercise, we improved our retail commission and bonus 
structure in the UK. In the UK, we continue to provide the Watches of 
Switzerland Group Support Fund, which offers financial support by way of a loan 
for those most impacted by the cost-of-living crisis. This has been utilised by a 
number of our colleagues and we are pleased to have provided assistance and 
support to those who requested help. 
We will continue to monitor this area and make adjustments as necessary. 
During the year the Committee reviewed some aspects of our approach to 
remuneration below board level and made changes to support ongoing retention 
and motivation in a challenging economic and talent environment. Changes made 
included removing bonus deferral for colleagues below board and awarding 
share incentives to support retention and motivation.
Engagement with shareholders
I would like to take this opportunity to thank our shareholders for their support of 
our Directors’ Remuneration Report at our 2023 AGM which received over 97% 
of votes cast in favour. We have engaged with shareholders and their representatives 
in recent years as we have developed our approach to remuneration at the 
Group and have always received valuable insight and feedback.
In conclusion 
The remainder of the Remuneration Report is split into four parts:
Fairness, diversity and wider workforce considerations
This section contains discussions on the Company’s initiatives in colleague and 
stakeholder engagement. In addition, we have included a report on specific areas 
in relation to wider workforce remuneration which the Committee reviewed 
during the course of the year. 
At a glance section
The ‘At a glance’ section provides a summary of the payments made to the 
Executive Directors during FY24. 
Summary of Directors’ Remuneration Policy 
This section summarises the Directors’ Remuneration Policy approved by 
shareholders at the 2023 AGM, along with details of how we propose to 
implement the Policy during FY25. 
Annual Report on Remuneration
This section summarises remuneration decisions during the past year. This includes 
details of annual bonus and long-term incentive awards granted and vesting during 
the year.
I hope that you will find this year’s report clear, transparent and informative. If 
you wish to discuss any aspect of this Remuneration Report, I would be happy 
to hear from you. You can contact me through our Company Secretary and 
General Counsel, Laura Battley. I will also be available at the Company’s AGM at 
2.30pm on Tuesday 3 September 2024 to answer any questions.
On behalf of the Remuneration Committee and the Board.
TEA COLAIANNI 
CHAIR OF THE REMUNERATION COMMITTEE
26 June 2024
 
The following sets out the main items considered by the Remuneration 
Committee during the year:
Key agenda items
	– Ensuring our incentive framework continues to appropriately motivate and 
retain our employees
	– Approved a robust ESG underpin for the annual bonus
	– Approving the Directors’ Remuneration Report for FY23
	– Approving the formulaic outcomes under the FY23 bonus, taking into 
account the considerations of wider stakeholders
	– Reviewing and approving the performance measures for the FY24 bonus 
plan to ensure alignment with strategic objectives and shareholder 
interests
	– Granting awards under the LTIP and measures for the FY24 LTIP grant
HOW THE REMUNERATION COMMITTEE SPENT ITS TIME IN FY24
	– Receiving reports and advice from advisers on a range of matters including 
senior executive pay, market themes and trends, and updated proxy 
adviser and institutional investor guidance 
	– Reviewing wider workforce remuneration 
	– Preparation of the CEO pay ratio
As a Remuneration Committee, it is our responsibility to make decisions 
which support the Group’s long-term business strategy, and which align with 
the Group’s culture and values. We must balance this with our desire to 
reflect best practice remuneration and high standards of corporate 
governance. We maintain an ongoing dialogue with shareholders and proxy 
advisers to understand their views. We recognise that executive remuneration 
is an area of public interest and we have worked hard to ensure that full 
transparency has been provided in this year’s Directors’ Remuneration 
Report on the Group’s remuneration practices.
178 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
COMMITTEE REPORTS
continued

As part of our commitment to fairness, openness and inclusivity, as in previous years, we have included this dedicated section to provide more information on our 
communication with colleagues, our remuneration principles and wider workforce pay conditions.
COMMUNICATIONS WITH COLLEAGUES
We have a number of channels where colleagues’ views on remuneration can be captured. For example, colleagues are able to talk about pay matters at the 
Company’s Listening Forums and express their views through the Company’s Colleague Engagement Surveys. We are committed to giving our colleagues a voice 
and they have always had the opportunity to interact with our Directors. We have a dedicated Designated Non-Executive Director for Workforce Engagement, 
Baroness (Rosa) Monckton MBE, responsible for gathering our colleagues’ views and presenting these to the Board. 
How we engaged with colleagues in FY24 
Regional Listening Forum 
meetings and our Global 
Listening Forum
Consultation with our 
Listening Forum members 
and other colleague groups
Engagement survey and 
understanding what 
matters to our colleagues
Innovative and accessible 
communication portals 
including Workplace
Colleague engagement, 
input to new office 
environment and new 
ways of working
Visits to showrooms by 
the Chair of the Board 
and other Board members
Rosa is also Co-Chair of UK, US and Global Listening Forums. We held four regional Listening Forums and one Global Listening Forum in March 2024, all of which 
are attended by senior management including David Hurley, President North America & Deputy CEO, Craig Bolton, President UK & Europe and Brian Duffy, CEO. 
REMUNERATION COMMITTEE REPORT 
A process was introduced in 2020, which enables the Remuneration Committee to carry out its oversight and review of wider workforce pay and policies and to 
ensure that they are designed to support the Company’s desired culture and values. When conducting its annual review, the Remuneration Committee is paying 
particular attention to: 
	– Whether the element of remuneration is consistent with the Company’s remuneration principles 
	– If there are differences, whether they are objectively justifiable
	– Whether the approach seems fair and equitable in the context of other employees
Once the Remuneration Committee has conducted its review of the wider workforce remuneration and incentives, it will consider the approach applied to the 
remuneration of the Executive Directors and senior management. In particular, the Remuneration Committee is focused on whether the approach to the 
remuneration of the Executive Directors and senior management is consistent with that applied to the wider workforce.
The Remuneration Committee remains satisfied that the approach to remuneration across the Group is consistent with the Company’s principles of remuneration. 
Furthermore, in the Remuneration Committee’s opinion, the approach to executive remuneration aligns with the wider Company pay policy and there are no 
anomalies specific to the Executive Directors. 
GENDER PAY
UK legislation requires employers with more than 250 employees to disclose information on their gender pay gap on an annual basis. We have published our sixth 
disclosure of the pay gap based on amounts paid in the April 2023 payroll. The bonus gap was based on incentives paid in the year to 31 March 2023. 
The mean gender pay gap at the Group is 20%, compared to 21% last year. The median bonus gap at the Group is 42%, compared to 40% last year. Whilst there 
is still a way to go, we are encouraged by the result. The full report, including details on the initiatives we have underway to help close our gender pay gap, is available 
on our website thewosgroupplc.com
FAIR NESS, DIVERSITY AND WIDER 
WOR K FORCE CONSIDER ATIONS
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The following table sets out a summary of the information received by the Remuneration Committee on the Group’s remuneration structure: 
Element of remuneration
Overview of practice at the Watches of Switzerland Group PLC
Alignment with remuneration 
principles
The Group’s remuneration principles are designed to enable fair and flexible reward structures to be developed and 
implemented across the entire organisation. We continue to review and redesign our policies in line with this principle.
Salary
Salaries are set to reflect the market value of the role, and to aid recruitment and retention. Remuneration for all UK 
colleagues is above the Real Living Wage. We also monitor closely the rates of pay of people who are training with us 
to make sure they remain fair and competitive.
Salary increases are normally awarded annually following the Company’s main pay review and are typically between 
2% and 3%. This year, our UK Support Centre pay review delivered an increase of 3% for all colleagues below 
management level. In April 2024, we implemented adjustments in support and retail salaries to comply with our 
commitment to the Real Living Wage. Typically, the Executive Directors will receive no more than the same 
percentage increase as the wider workforce. The US awarded pay increases of 3% to support and retail colleagues. 
From time to time, ad hoc pay reviews are conducted in order to make market or inflationary adjustments and ensure 
the Company’s targeted living wage differential is maintained. 
Annual variable pay
All Watches of Switzerland Group colleagues are entitled to earn variable pay linked to stretching performance targets:
Annual bonus plan 
Subject to service and eligibility, our colleagues in support functions participate in the Company’s annual bonus plan 
and are rewarded based on financial performance measured using Adjusted EBIT . As outlined in last year’s Directors’ 
Remuneration Report, a robust ESG underpin applies to annual bonus awards. 
Bonuses typically operate in one of three formats depending on the level of seniority and line-of-sight to performance: 
	– For roles with a global remit, bonuses are based 100% on Group performance
	– For roles that wholly or mainly concentrate on either our UK or US operations, bonuses are based 100% on the 
performance of the business in the relevant country
	– For certain business unit roles or regional roles, 50% of bonus is based on local performance (e.g. UK/US) and 50% is 
based on the performance of the relevant business unit
In line with market practice, the bonus quantum and the question of whether it is paid solely in cash or in a mixture of 
cash and deferred shares depends on the level of seniority of the colleague.
Bonuses to eligible colleagues are normally paid in July, when performance conditions have been met. 
Sales commission plans
A range of plans exist for our retail team members which reflect the size and complexity of the showrooms. Targets 
can be based on individual objectives for larger showrooms or team-based objectives for smaller showrooms. The 
majority of these plans are paid monthly and biannually.
We review these schemes periodically to ensure they adhere to our reward principles and support good client 
outcomes.
LTIP
The LTIP is currently available to Executive Directors and senior management. LTIP awards are normally granted 
annually. Malus and clawback provisions are in place.
The vesting period is three years and all LTIP participants are subject to an additional two-year holding period. Eligible 
colleagues and details of the award opportunity are set out below.
Level
No. of eligible colleagues
Targeted ranges (% of salary)
Group CEO
1
200%
Group CFO 
1
175%
Senior management 
17
20 - 80%
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THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
COMMITTEE REPORTS
continued

Element of remuneration
Overview of practice at the Watches of Switzerland Group PLC
Pension
The Company operates a UK defined contribution pension arrangement, which all UK employees are entitled to 
participate in.
The Executive Directors are entitled to receive an employer pension contribution of 3% of salary, which is aligned 
with the level available to the majority of the wider workforce in the UK. The CEO and the CFO waive their 
employer pension contributions.
Arrangements for US employees vary depending on territory. In some locations the Company offers a 3% 401k 
employer match and in other locations a 2% match is offered. We offer an employer pension in all countries in Europe 
excluding Germany. 
Benefits
We offer a suite of benefits across the Group, which are designed to be appropriate for different roles and functions 
and countries. These include health insurance (for all US colleagues and some UK and Europe colleagues), and in the 
UK, season ticket loans, a cycle to work scheme, a Health Cash Plan and enhanced maternity pay. Life cover is offered 
to varying degrees depending on grade and region. 
We operate an Employee Assistance Programme (EAP) in the UK, US and Europe. This is intended to help employees 
deal with any personal problems that may adversely impact their work performance, health and/or wellbeing and 
financial support.
All of our colleagues are entitled to staff discounts, subject to the rules of the relevant schemes.
All-employee share schemes
Our colleagues are able to participate in our employee sharesave schemes in the UK and US.
A summary of the Company’s general policies is as follows:
Policy
Description
Reward
We have an ethical pay policy, whereby we ensure that our pay rates are ahead of the Real Living Wage in the UK and we 
periodically benchmark salaries against market data. We have implemented interim reviews for relevant groups of colleagues when 
deemed necessary to guarantee compliance with the legislation, and to ensure that our pay rates remain competitive with those of 
our main competitors. 
Recognition and 
celebration 
Our UK recognition programme, VibE, provides all colleagues with the ability to recognise and celebrate achievements across the 
colleague population instantly via a digital platform. Workplace, our internal community based social platform, provides Company 
news, and enables our colleagues to recognise and celebrate achievements across the Group.
Development 
opportunities 
We are proud of our wide range of training and development programmes in the UK and US and we work closely with our brand 
partners to ensure that our colleagues are true experts in our category. Our elearning modules make learning and personal 
development accessible to all.
Equal opportunities 
and diversity 
initiatives
The Company is committed to an active Diversity & Inclusion Policy from recruitment and selection to training and development, 
performance reviews and promotion. All decisions relating to employment practices are objective, free from bias and based solely 
upon work criteria and individual merit. The Company is responsive to the needs of its colleagues, clients and the community. We 
are an organisation that seeks to make use of everyone’s talents and abilities, and where diversity is valued. The Company ensures 
that its promotion and recruitment practices are fair and objective and encourages the continuous development and training, as well 
as the provision of equal opportunities for the training and career development of all colleagues. Further details of this are shown 
on page 80.
181 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

REMUNERATION PRINCIPLES 
Our reward strategy is designed to support and reinforce our purpose and values, and to reward all of our colleagues for delivering against our strategic objectives. 
The remuneration principles that we have developed across the Group are cascaded throughout the organisation.
Current Directors’ Remuneration Policy
Fixed
Salary 
Reflects the value of the individual, their role, skills, experience and contribution to the business
Benefits 
Aligned with all other colleague arrangements
Pension 
Alignment of employer pension contributions with the wider workforce at 3%. The CEO and CFO waive their pension contribution
Variable
Annual Bonus Plan 
Incentivises achievement of annual objectives and aligns Director and shareholder interests by delivering one-third in deferred shares
LTIP 
Provides alignment with shareholders and motivates key individuals to achieve long-term targets and deliver sustainable performance 
 
WHAT IS THE LINK TO COMPANY STRATEGY? 
The following diagram shows the link between our Remuneration Policy and our strategy through looking at our KPIs, which measure the successful 
implementation of that strategy and the performance conditions we use for our incentive plans. Our FY24 performance against our KPIs is also shown below:
AT A GLANCE
KPIs
REVENUE
£1,537.9m
FY23: £1,542.8m
ADJUSTED EBIT1
£134.7m
FY23: £165.1m 
RETURN ON CAPITAL EMPLOYED1 
19.5%
FY23: 27.9%
OPERATING PROFIT
£120.0m
FY23: £178.6m
ADJUSTED EPS1
38.0p
FY23: 52.7p
CASH GENERATED FROM OPERATIONS
£225.5m
FY23: £239.2m
BONUS PLAN
Performance condition: 100% based on Adjusted EBIT 
Reflects the successful delivery of our Adjusted EBIT 
KPI subject to an ESG underpin, which can reduce the 
bonus up to 10% taking into account progress against 
our ESG strategy
LTIP
Performance conditions: Adjusted EPS (80%) and 
Return on Capital Employed (20%)
Reflects the successful delivery of a number of KPIs 
over the longer term: Adjusted EPS  and Return on 
Capital Employed 
1 This is an Alternative Performance Measure. Refer to Glossary on pages 254 to 257 for definitions and reconciliation to statutory measures.
182 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
DIRECTORS’ REMUNER ATION REPORT 

REMUNERATION IN RESPECT OF FY24
Total compensation
Brian Duffy (CEO) 
Anders Romberg (CFO)
Salary:
£500,000
Salary:	
£377,082
Taxable benefits::1
£25,190 
Taxable benefits:1
£8,523
Annual bonus:2	
–
Annual bonus:2	
–
LTIP:3
– Value at grant:
– Share price depreciation:
£399,849
£999,999
£(600,150)
LTIP:3	
– Value at grant:
– Share price depreciation:
£47,617
£119,088
£(71,471)
Pension:4
–
Pension:4	
–
Total: 
£925,039
Total: 	
£433,222
1	 Taxable benefits include one or more of private healthcare, accommodation when attending different offices, company car (including private fuel) or a car allowance. The CEO received a one off payment of £909 
which was in respect of ten years service in February 2024. 
2	 No bonus was paid in respect of FY24 performance.
3	 The FY22 LTIP award vested at 100% of maximum and a two-year holding period applies following vesting. Of the total amount, £600,150 for the CEO reflects the share price depreciation in the period since 
grant. There was no discretion exercised in respect of the awards. The FY22 LTIP award has been valued based on the three month average share price to year-end of £3.77. Anders Romberg retained a 
pro-rated portion of his FY22 LTIP award when he retired as CFO on 1 January 2022. The value shown in the single figure table reflects the portion of the LTIP award he retained (12,642 shares) of the original 
65,021 shares granted. Anders also retained a pro-rated portion of his FY21 LTIP award (90,386 shares of the original 191,406 shares granted). These shares vested in FY23 and had a value of £648,971.
4	 The CFO elected to waive his pension contributions. During the course of FY24, the CFO was auto-enrolled into the Group defined contribution pension scheme and payments of £8,550 were made. However 
all payments have been reversed and he has since opted out.
  For further detail refer to page 186.
ANNUAL BONUS OUTCOMES IN FY24 (AUDITED)
Performance 
condition
Weighting
Threshold 
performance 
required (20% of 
max bonus)
Target performance 
required (50% of 
max bonus)
Maximum 
performance 
required (100% of 
max bonus)
Actual 
performance
Percentage of 
maximum 
performance 
achieved
Bonus value achieved
Brian Duffy
Anders Romberg
Adjusted EBIT
100%
£165.3m
£174.0m
£182.7m
£134.7m
0%
–
–
  For further detail refer to page 186.
LTIP OUTCOMES IN FY24
The LTIP awards granted in FY22 were based 80% on three-year cumulative Adjusted EPS and 20% on three-year average ROCE performance.
As a result of Adjusted EPS and ROCE performance over the three-year performance period, 100% of the LTIP award is due to vest in July 2024. A two-year holding 
period will apply following vesting. 
Performance condition
Weighting
Threshold performance 
required (20% of max 
LTIP)
Target performance 
required (60% of max 
LTIP)
Maximum 
performance required 
(100% of max LTIP)
Actual 
performance
Vesting level
Cumulative Adjusted Earnings Per Share
80%
103.7p
109.1p
114.6p
132.5p
100%
Average ROCE
20%
21.0%
22.1%
23.2%
24.9%
100%
  For further detail of the performance outcomes refer to page 186.
183 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

The table below sets out a summary of our Remuneration Policy for Executive 
and Non-Executive Directors, as approved by shareholders at the AGM on 
1 September 2022, as well as its proposed implementation for FY25. Our full 
Remuneration Policy can be found in our Annual Report and Accounts 2022.
The Policy has been tested against the six factors listed in Provision 40 of the UK 
Corporate Governance Code 2018 (the Code):
Clarity
	– The Remuneration Policy sets out clearly the basis for any payments and the 
terms of the incentive arrangements operated
	– The performance conditions used for the annual bonus plan and long-term 
Incentive Plan are based on the Group’s KPIs ensuring direct alignment 
between the successful implementation of the strategy and the reward 
provided to the Executive Directors
Simplicity
	– The incentive plans are in line with standard UK market practice and 
therefore should be familiar to all stakeholders
Risk
	– Setting defined limits on the maximum awards which can be under the 
annual bonus plan and the long-term incentive plan
	– Requiring the deferral of a substantial proportion of the incentives in shares 
for a material period of time
	– Aligning the performance conditions for incentives with the strategy of the 
Company
	– Ensuring a focus on sustainable performance through the long-term incentive 
plan and shareholding guidelines as well as post-employment shareholding 
requirements
	– Ensuring there is sufficient flexibility to adjust incentive payments through 
malus and clawback
	– Ensuring an overriding discretion to depart from formulaic outcomes under 
the incentives 
These features mitigate against the inherent risk of incentives creating the 
wrong behaviours by:
	– Limiting the maximum value that can be earned
	– Deferring a significant proportion of the value earned in shares, for the 
long term which helps ensure that the performance earning the award was 
sustainable and thereby discouraging short-term behaviours
	– Aligning any reward to the agreed strategy of the Company
	– Focusing the long-term incentive plan on sustainable performance over the 
longer term
	– Reducing the awards or cancelling them if the behaviours giving rise to the 
awards are inappropriate
	– Reducing the awards or cancelling them, if it appears that the criteria on 
which the award was based do not reflect the underlying performance of 
the Group
Predictability
The Remuneration Policy clearly sets out the potential rewards available to the 
Executive Directors depending on the performance achieved. In addition, all the 
safeguards set out in the Risk section are disclosed as part of the Remuneration Policy.
Proportionality
The Company’s incentives clearly reward the successful implementation of the 
strategy and, through deferral and measurement of performance over a number 
of years, ensure that the Executive Directors have a strong drive to ensure that 
the performance is sustainable over the long term. The Committee has 
overriding discretion to depart from the formulaic outcomes under the incentive 
plans if they do not reflect underlying business performance or the experience 
of stakeholders which mitigates the risk of reward for poor performance.
Alignment to culture 
A key tenet of the Group’s culture is a focus on ensuring long-term sustainable 
performance. This is reflected in the type of performance conditions used in the 
incentive plans.
SUMMARY REMUNER ATION POLICY 
SUMMARY REMUNERATION POLICY FOR EXECUTIVE DIRECTORS
Element
Operation and opportunity
Implementation for FY25
Fixed pay
Base salary
Set at a level which is market competitive to attract 
and retain Executives and at a level which reflects 
an individual’s experience, role, competency and 
performance.
The Executive Directors elected not to receive a salary increase with effect from 
October 2023 with the salary budget focused on providing increases to lower 
paid workers.
Base salary levels for FY25 are therefore:
	– CEO: £500,000 (no change)
	– CFO: £380,000 (no change)
Salary reviews for all colleagues will take place in November 2024. To the extent 
that there are increases, the Executive Directors will receive no more than the 
same percentage increase as the wider workforce.
Benefits
Market standard benefits including (but not limited 
to) company car, private health insurance and life 
insurance.
The CFO has chosen to waive his car allowance.
Pension
Maximum value of the employer pension 
contribution allowance is in line with the majority 
colleague contribution (currently 3% of salary).
The CEO and the CFO have chosen to waive their employer pension contributions.
184 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
DIRECTORS’ REMUNER ATION REPORT 
continued

Element
Operation and opportunity
Implementation for FY25
Variable pay
Annual bonus 
plan 
	– Maximum opportunity of 150% of salary (CEO) 
and 125% of salary (CFO).
	– 20% of the maximum bonus pays out for threshold 
performance, with 50% paying out for on-target 
performance and 100% paying out for maximum 
performance.
	– Two-thirds of the bonus award will be paid out in 
cash with the remaining one-third deferred into 
shares and subject to a 
three-year vesting period.
	– Measures may include financial or non-financial 
measures, however at least 50% of the awards will 
be linked to financial measures.
No change to maximum opportunity. 
For FY25, the annual bonus will be based 100% on Adjusted EBIT. Reflecting the 
focus throughout the Group on achieving the Company’s ESG objectives, 
the Committee has agreed that the ESG underpin will continue to apply for FY25. 
The underpin will focus on key metrics under our three main ESG pillars:
	– Caring for our planet
	– Caring for our colleagues
	– Caring for our communities
A detailed ESG dashboard will inform the Committee’s decision of whether or not 
to apply a downwards adjustment of up to 10% to the formulaic FY25 annual 
bonus outcome in order to take into account the wider ESG performance of the 
Group. Key factors considered by the Committee will be disclosed retrospectively 
in next year’s report, in line with best practice.
Long-term 
incentive plan
	– Maximum opportunity of 200% of salary (CEO) 
and 175% of salary (CFO).
	– A two-year holding period will apply following the 
three-year vesting period.
	– Where material changes are made to 
LTIP performance conditions, it would be 
the Committee’s intention to consult 
with shareholders.
No change to maximum opportunity.
The LTIP awards will continue to be based 80% on three-year cumulative Adjusted EPS 
and 20% on three-year average ROCE.
LTIP awards for FY25 
	– CEO: 200% of salary 
	– CFO: 175% of salary 
The LTIP awards will be granted in July 2024. The payouts under the LTIP for levels 
of performance will be as follows:
THRESHOLD*          TARGET*                   MAXIMUM*
(20% of max LTIP)     (60% of max LTIP)     (100% of max LTIP)
*Straight line between these points
Awards will be based 80% on three-year cumulative Adjusted EPS and 20% on 
three-year average ROCE. Targets are as follows: 
Adjusted EPS: 178.2p (Threshold); 187.6p (Target), 196.9p (Maximum) 
ROCE: 22.7% (Threshold); 23.9% (Target); 25.1% (Maximum) 
Shareholding 
requirements 
	– 200% salary minimum shareholding requirement 
which can be built up within five years of appointment.
	– Executive Directors required to hold 100% of their 
pre-cessation shareholding requirement for 24-months 
from the date they step down from the Board. 
No change.
SUMMARY REMUNERATION POLICY FOR NON-EXECUTIVE DIRECTORS (NEDS)
Element
Operation and opportunity
Implementation for FY25
Company 
Chair and 
Non-
Executive 
Director fees
	– Non-Executive Directors are paid an annual fee 
and additional fees for Chairship of committees, 
the role of Senior Independent Director and 
membership of committees
	– Fees reflect responsibilities and time commitments 
for the role
	– The Chair does not get any additional fees for 
Committee membership
The Chair and NED fees were not increased during the year. Fees for FY25 are 
therefore as follows: 
Chair
£190,000 (no change)
NED base fee
£50,000 (no change)
Senior Independent Director fee
£10,000 (no change)
Committee Chair fee 
£10,000 (no change)
Audit & Risk Committee, Remuneration Committee, ESG 
Committee membership fee 
£5,000 (no change)
Nomination Committee membership fee
£2,500 (no change)
185 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

SINGLE TOTAL FIGURE OF REMUNERATION (AUDITED)
The table below sets out the single total figure of remuneration and breakdown for each Director in respect of FY24. Figures provided have been calculated in 
accordance with the UK disclosure requirements: The Large and Medium-Sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2019 
(Schedule 8 to the Regulations).
Name
Period
Salary/fees
£
Taxable
benefits1
£
Bonus2
£
LTIP3
£
Pension4
£
Other 
£
Total
£
Total fixed 
remuneration
£
Total variable
remuneration
£
Executive Directors
Brian Duffy
FY24
500,000
25,190
–
399,849
999,999*
(600,150)**
–
–
925,039 
525,190
399,849
FY23
500,000
24,893
562,5007
2,242,188
1,000,000*
1,242,188**
–
–
 3,329,581
524,893 
2,804,688 
Anders Romberg5
FY24
377,082
8,523
–
47,617
 119,088*
(71,471)**
_
–
433,222
385,605
47,617
FY23
–
–
–
–
–
–
–
–
–
Bill Floydd
FY24
13,768
462
–
–
–
–
14,230
14,230
–
FY23
380,000
37,837
237,500
–
11,400
–
666,737
429,237
237,500
Non-Executive Directors6
 
 
Ian Carter
FY24
190,000
19,820
n/a
 n/a
 n/a
n/a
209,820
209,820
n/a
FY23
190,000
8,688
n/a
 n/a
 n/a
n/a
198,688
198,688
 n/a
Tea Colaianni
FY24
82,500
230
n/a
 n/a
 n/a
n/a
82,730
82,730
n/a
FY23
82,500
1,349
n/a
 n/a
 n/a
n/a
83,849
83,849
 n/a
Robert Moorhead
FY24
72,500
–
n/a
 n/a
 n/a
n/a
72,500
72,500
n/a
FY23
72,500
–
n/a
 n/a
 n/a
n/a
72,500
72,500
 n/a
Baroness (Rosa) 
Monckton MBE
FY24
72,500
–
n/a
 n/a
 n/a
n/a
72,500
72,500
n/a
FY23
72,500
–
n/a
 n/a
 n/a
n/a
72,500
72,500
 n/a
Chabi Nouri
 FY24
60,000
3,848
 n/a
n/a
n/a
 n/a
63,848
63,848
n/a
 FY23
59,167
4,693
 n/a
n/a
n/a
 n/a
63,860
63,860
n/a
*Value at grant  ** Share price appreciation/(depreciation) 
1	 Taxable benefits for Executive Directors includes one or more of: private healthcare; accommodation when attending different offices; company car (including private fuel); or a car allowance. Taxable benefits for 
Non-Executive Directors includes reimbursement for travel and accommodation costs.
2	 The annual bonus is paid two-thirds in cash and one-third in shares, with the portion deferred into shares subject to continued employment for three years but with no further performance conditions attached. 
This year the performance threshold was not met and therefore no bonus was paid.
3	 The FY22 LTIP award vested at 100% of maximum and a two-year holding period applies following vesting. Of the total amount, £(600,150) for the CEO reflects the share price depreciation in the period since 
grant. There was no discretion exercised in respect of the awards. The FY22 LTIP award has been valued based on the three-month average share price to year-end of £3.77. The value of the FY21 LTIP award 
which vested in FY24 has been updated to reflect the share price on the date of vest of £7.18.
4	 The CFO and CEO waive their pension contributions. During the course of FY24, the CFO was auto-enrolled into the Group defined contribution pension scheme and payments of £8,550 were made. However 
all payments have been reversed and he has since opted out. 
5	 Anders Romberg retained a pro-rated portion of his FY22 LTIP award when he retired as CFO on 1 January 2022. The value shown in the single figure table reflects the portion of the LTIP award he retained 
(12,642 shares) of the original 65,021 shares granted. Anders also retained a pro-rated portion of his FY21 LTIP award (90,386 shares of the original 191,406 shares granted). These shares vested in FY23 and had 
a value of £648,971.
6	 Non-Executive Director fees are in respect of Committee meetings. There has been no increase in respect of any of the individual fee components.
7 	 Of the £562,500 bonus award, the CEO donated £250,000 to The Princes Trust. 
ANNUAL REPORT ON REMUNER ATION
186 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
DIRECTORS’ REMUNER ATION REPORT 
continued

ANNUAL BONUS OUTCOMES IN FY24 (AUDITED) 
The maximum bonus opportunity for the CEO and CFO for FY24 was 150% and 125% of salary respectively. Two-thirds of the bonus award is paid out in cash 
with the remaining one-third deferred into shares and subject to a three-year vesting period. 
Details of the targets used to determine bonuses in respect of FY24 and the extent to which they were satisfied are shown in the table below:
Performance 
condition
Weighting
Threshold 
performance 
required (20% of 
max bonus)
Target performance 
required (50% of 
max bonus)
Maximum 
performance 
required (100% of 
max bonus)
Actual 
performance
Percentage of 
maximum 
performance 
achieved
Bonus value achieved
Brian Duffy
Anders Romberg
Adjusted EBIT
100%
£165.3m
£174.0m
£182.7m
£134.7m
0%
–
–
Whilst there will be no bonus pay-out, in line with best practice and as disclosed in last year’s report, the Remuneration Committee still assessed our ESG 
performance using the ESG dashboard developed at the start of the year. The key highlights included: 
	– Caring for our planet – We made good progress in establishing our ESG Strategy and building the governance framework around this strategy
	– Caring for our colleagues – We have maintained strong engagement with our colleagues. Our engagement score and inclusion score for the year were 76% 
and 77% respectively. We have also taken steps to protect and support lower paid colleagues in light of the cost-of-living crisis through the Real Living Wage 
commitment
	– Caring for our communities – We have continued our support of The Watches of Switzerland Group Foundation and increased volunteering hours by 23%
Overall, the Committee considered that the progress against our ESG strategy in FY24 was positive and we have delivered continuous improvements across our 
environmental and social activities in FY24. The Committee therefore determined that the ESG underpin would have been met and it would not have resulted in 
any downwards adjustment to the formulaic bonus outcome, should a bonus have been paid.
LONG-TERM INCENTIVE OUTCOMES IN FY24
LTIP awards granted in July 2021 were subject to performance to the end of FY24. Details of the three-year cumulative Adjusted EPS and three-year average ROCE 
targets attached to these awards and the extent to which they were satisfied are shown in the table below. A two-year holding period applies to long-term incentive 
awards following vesting.
Performance condition
Weighting
Threshold performance 
required (20% of max 
LTIP)
Target performance 
required (60% of max 
LTIP
Maximum 
performance required 
(100% of max LTIP)
Actual 
performance
Vesting level
Cumulative Adjusted Earnings Per Share
80%
103.7p
109.1p
114.6p
132.5p
100%
Average ROCE
20%
21.0%
22.1%
23.2%
24.9%
100%
LONG-TERM INCENTIVES AWARDED IN FY24 (AUDITED)
The table below sets out the details of the long-term incentive awards granted in FY24, where vesting will be determined according to the achievement of 
performance conditions that will be tested based on performance to the end of FY26.
Name
Award 
type
Basis on which 
award made
Face value 
of award
Shares 
awarded
Percentage of award 
vesting at threshold 
performance (%)
Maximum percentage 
of face value that 
could vest (%)
Performance 
conditions
Brian Duffy
Nil-cost options Annual – 200% of salary
£999,999
149,365
20%
100%
EPS (80%)
ROCE (20%)
Anders Romberg
Nil-cost options Annual – 175% of salary
£664,994
99,327
20%
100%
EPS (80%)
ROCE (20%)
The awards were granted on 11 December 2023; the face value is calculated with reference to a share price of £6.70, being the closing share price on 8 December 2023. 
Awards are based 80% on three-year cumulative Adjusted EPS and 20% on three-year average ROCE over the period FY24 to FY26. Targets are as follows: 
	– Cumulative Adjusted EPS: 189.9p (Threshold); 199.9p (Target); 209.9p (Maximum)
	– Average ROCE: 23.7% (Threshold); 24.9% (Target); 26.2% (Maximum)
187 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

DEFERRED SHARE AWARDS GRANTED IN FY24 (AUDITED)
The table below sets out the details of the deferred share awards granted under the Company’s 2019 Annual and Deferred Bonus Plan during FY24.
Name
Award 
type
Basis on which 
award made
Face value 
of award
Shares 
awarded
Brian Duffy
Nil-cost options
Deferral of FY23 bonus
£187,496
24,801
The award for Brian Duffy was granted on 20 July 2023; the face value is calculated with reference to a share price of £7.56, being the closing share price on 19 July 
2023. The awards will vest on 20 July 2026.
Anders Romberg rejoined the company on 12 May 2023 and therefore did not receive an annual bonus in respect of FY23.
DIRECTORS’ SHARE INTERESTS (AUDITED)
Name
Shares held directly
Deferred 
shares not 
subject to 
performance
conditions
LTIP vested 
but not yet 
exercised

LTIP interests 
subject to 
performance 
conditions
LTIP interests 
not subject to 
performance 
conditions
Shareholding requirement
Current 
shareholding
Beneficially 
owned
% Salary
Shareholding 
requirement met?
Executive Directors
Brian Duffy
7,696,999
7,696,999
83,545
682,870
388,766
–
200%
Yes
Anders Romberg
1,195,864
1,195,864
12,853
285,730
111,969
–
175%
Yes
Non-Executive Directors
Ian Carter
154,700
154,700
–
–
–
–
n/a
n/a
Tea Colaianni
32,947
32,947
–
–
–
–
n/a
n/a
Robert Moorhead
30,620
30,620
–
–
–
–
n/a
n/a
Baroness (Rosa) Monckton MBE
8,904
8,904
–
–
–
–
n/a
n/a
Chabi Nouri
–
–
–
–
–
–
n/a
n/a
There have been no changes to shareholdings between 28 April 2024 and the date of this Report.
The market price of shares at 26 April 2024 was £3.44 and the range during FY24 was £3.32 to £8.12.
PAYMENTS TO PAST DIRECTORS AND PAYMENTS FOR LOSS OF OFFICE
No payments were made to past directors or for loss of office in FY24. Bill Floydd stepped down from the Board on 12 May 2023. Details of his departure 
arrangements were disclosed in the 2023 Annual Report and Accounts on page 169.
REMUNERATION AND ALIGNMENT WITH PERFORMANCE
CEO pay ratio
Our CEO to employee pay ratios for FY20 to FY24 are set out in the table below:
Financial year
Method used
25th percentile 
pay ratio
50th percentile 
pay ratio
75th percentile 
pay ratio
FY24 (reported) 
Option A
37:1
32:1
25:1
FY23 (reported) 
Option A
144:1
124:1
92:1
FY22 (reported)
Option A
206:1
174:1
128:1
FY21 (reported)
Option A
61:1
51:1
37:1
FY20 (reported)
Option A
317:1
262:1
179:1
188 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
DIRECTORS' REMUNER ATION REPORT
continued

Details of salary and total pay and benefits as required under the regulations are set out below:
CEO base salary (£’000): £500,000
CEO total pay and benefits (£’000): £925,039
Employee figures (£’000)
Salary
Total pay and 
benefits
25th percentile employee 
23.9
25.0
50th percentile employee
27.4
28.6
75th percentile employee
36.1
37.4
The Company has used Option A to calculate the CEO pay ratio. The Company feels that using comparable single figure data ensures the most like-for-like 
comparison of CEO pay against the pay levels of employees at the 25th, 50th and 75th percentiles. We have determined the individuals at the 25th, 50th and 75th 
percentiles as at 28 April 2024, the last day of the financial year.
The CEO pay ratio gap has decreased during the year due to no bonus payout for FY24 compared to FY23 where the bonus pay out was 75% of maximum. 
The value of the LTIP vesting in respect of FY24 is also lower due to the share price depreciation over the performance period.
In addition, we expect the ratios could be fairly volatile for the following reasons:
	– The CEO’s pay is made up of a greater proportion of incentive pay than for employees generally, and this leads to a higher degree of variability in his overall 
pay each year
	– LTIPs are provided in shares, and therefore a change in share price over the three years magnifies the impact of a long-term incentive award vesting in any 
given year
We recognise that the ratio is driven by the different structure of the pay of our CEO versus that of our colleagues generally, as well as the make-up of our 
workforce. What is important from our perspective is that this ratio is influenced only by the differences in structure, and not by divergence in fixed pay between 
the CEO and wider workforce. The Remuneration Committee reviews information about colleague pay, reward and progression policies of the Company and is 
comfortable that the median pay ratio is consistent with these policies.
NOTES ON METHODOLOGY 
In determining the quartile figures, the hourly rates were annualised using the same number of contractual hours as the CEO. Actual pay and benefits were 
calculated for all UK colleagues at the snapshot date and subsequently ranked in order to identify the relevant person at each quartile. For the purpose of the 
calculations the following elements of pay were included (if applicable) for all colleagues:
	– Annual basic salary
	– Private medical insurance value
	– Car or car allowance
	– Employer pension contribution (noting that the CEO and CFO waive their employer pension contribution)
	– Bonus and commission earned in the year in question
	– LTIP value
	– Management incentive plan value
189 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

PERCENTAGE CHANGE IN DIRECTORS’ REMUNERATION
The table below shows how the percentage change in each Director’s salary/fees, taxable benefits and annual bonus from FY20 to FY24 compares with the average 
percentage change in each of those components of pay for the UK-based employees of the Group as a whole.
This table will build up over time to a five-year comparison as required by the reporting regulations. The regulations prescribe that all employees of the listed company, 
excluding Directors, should be included in the average employee calculation. However, as the Watches of Switzerland Group PLC does not have any colleagues other 
than the two Executive Directors, no statutory disclosure can be provided in respect of colleagues. Therefore, the Company has chosen to voluntarily disclose the 
information in the table below using UK full time colleagues as the comparator group; this group was chosen on the basis that the majority of our workforce is UK-based. 
Year-on-year changes in pay for Directors compared to the average UK colleague increase:
Name
FY20 to FY21
FY21 to FY22
FY22 to FY23
FY23 to FY24
Salary/
fees
Taxable 
benefits
Annual 
bonus
Salary/
fees
Taxable 
benefits
Annual 
bonus
Salary/
fees
Taxable 
benefits
Annual 
bonus
Salary/
fees
Taxable 
benefits
Annual 
bonus
Executive Directors
Brian Duffy
0%
2.7%
n/a
4.3%
(0.6)%
4.3%
0%
6.9% (25.0)%
0%
1.2% (100.0)%
Bill Floydd1
n/a
n/a
n/a
n/a
n/a
n/a
200.0%
403.0%
50.0%
(96.4)%
(98.8)% (100.0)%
Anders Romberg2
0%
(43.0)%
n/a
(30.4)%
(27.7)%
(30.4)%
n/a
n/a
n/a
100.0% 100.0%
n/a
Non-Executive Directors
Ian Carter
n/a
n/a
n/a
0%
0%
n/a
0%
28.7%
n/a
0%
128.2%
n/a
Tea Colaianni
0%
n/a
n/a
10.0%3
0%
n/a
1.0%5
100.0%
n/a
0% (83.0)%
n/a
Robert Moorhead
0%
n/a
n/a
10.8%3
0%
n/a
1.2%5
0%
n/a
0%
0%
n/a
Baroness (Rosa) Monckton MBE
0%
n/a
n/a
18.3%3
0%
n/a
2.4%5
0%
n/a
0%
0%
n/a
Chabi Nouri4
n/a
n/a
n/a
n/a
n/a
n/a
100.0%
100.0%
n/a
1.4% (18.0)%
n/a
Average percentage increase for UK employees 
5.0%
4.0%
n/a
9%
(15.5)% 
35%
9.1%
(14.4)%
(48.3)%
12.5%
15.9% (100.0)%
Notes:
1	 Bill Floydd was appointed as CFO with effect from 1 January 2022 and stepped down on 12 May 2023.
2	 Anders Romberg retired as CFO and as an Executive Director of the Board with effect from 1 January 2022. On 12 May 2023 he rejoined the company and replaced Bill Floydd as CFO.
3	 Increase in Non-Executive Director fees in FY22 was due to an additional fee being paid for membership of the ESG Committee and for chairing the ESG Committee. 
4	 Chabi Nouri was appointed as an independent Non-Executive Director with effect from 1 May 2022. The increases shown are as a result of the annualisation of her remuneration.
5	 Changes in pay for the Non-Executive Directors related to the introduction of the ESG Committee part way through FY22. There have been no increases in Non-Executive Director fees over the year. 
TOTAL SHAREHOLDER RETURN
The graph shows the Group’s TSR performance (share price plus dividends paid) 
compared with the performance of the FTSE 250 (excluding Investment Trusts) 
Index and the FTSE 350 General Retailers, since the Company’s IPO in June 
2019. These indices have been selected because the Company believes that the 
constituent companies are the most appropriate for this comparison for the 
Group. This chart will be built out in future reports until it provides a picture of 
performance over ten years.
0
50
100
150
350
300
250
200
400
Watches of Switzerland Group PLC
FTSE 250 (ex. Investment Trusts)
FTSE 350 General Retailers
2020
2019
2021
2023
2022
Rebased TSR from 30/05/2019
2024
CEO REMUNERATION SINCE IPO
The Remuneration Committee does not believe that the remuneration paid 
whilst the Company was private is relevant to the remuneration following IPO. 
As such, this table shows remuneration from FY20, the first financial year when 
the Company was listed. We will add to this table each year until a full ten-year 
history is shown
Financial year
Single figure of 
remuneration 
% of max annual 
bonus earned
% of max LTIP 
awards vesting
FY24 – Brian Duffy
£925,039
0%
100%
FY23 – Brian Duffy
£3,329,581
75%
100%
FY22 – Brian Duffy 
£4,547,352
100%
100%
FY21 – Brian Duffy
£1,221,337
100%
n/a
FY20 – Brian Duffy 
excluding one-off IPO award 
£6,512,387
(£512,388)
0%
n/a
190 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
DIRECTORS' REMUNER ATION REPORT
continued

RELATIVE IMPORTANCE OF SPEND ON PAY
The table below shows the percentage change in total colleague pay expenditure and shareholder distribution (i.e. dividends and share buybacks) from the financial 
year ended 30 April 2023 to the financial year ended 28 April 2024. 
Relative importance of the spend on pay
FY24
£m 
FY23
£m
% change 
Colleague remuneration 
149.4
143.9
3.8%
Distribution to shareholders 
£0
£0
0.0%
The Company has not paid a dividend or carried out a share buyback in the current year nor the previous year.
APPROVAL OF THE DIRECTORS’ REMUNERATION REPORT
The FY24 Directors’ Remuneration Report will be subject to a shareholder vote at the 2024 AGM. The table below sets out the actual voting in respect of 
resolutions regarding remuneration at previous Annual General Meetings. 
Votes for
% for
Votes against
% against 
Total votes 
Votes withheld
Approve the 2023 Directors’ Remuneration Report 
(2023 AGM)
199,909,929
97.36%
5,422,508
2.64%
205,334,112
1,675
Approve the 2022 Directors’ Remuneration Policy 
(2023 AGM)
189,914,532
98.15%
3,583,126
1.85%
193,685,453
187,795
ROLE OF THE REMUNERATION COMMITTEE
The Committee complies with the UK Corporate Governance Code 2018 in terms of composition and Terms of Reference. The Committee’s Terms of Reference, which 
are reviewed annually, are available on the Group’s website at thewosgroupplc.com.
The Committee’s responsibilities are to:
	– Determine Remuneration Policy for the Company Chair, Executive Directors, the Company Secretary and other members of the Senior Management as designated
	– Determine remuneration packages for the Company Chair, Executive Directors, the Company Secretary and other members of the Senior Management as 
designated. No Director plays a part in any decision about their own remuneration
	– Review the appropriateness of the Remuneration Policy on an ongoing basis and make recommendations to the Board on appropriate changes
	– Obtain up to date comparative market information and appoint remuneration consultants as required to advise or obtain information
	– Approve the design of, and set targets for, performance related incentives across the Group
	– Oversee any major changes to benefits for employees
	– Oversee wider workforce pay practices and incentive arrangements
	– Ensure that failure and excessive risk taking are not rewarded 
None of the Committee members have any personal financial interest (other than as a shareholder) in the decisions made by the Committee, any conflict of interest 
arising from cross-directorships, or day-to-day involvement in running the business.
WHO SUPPORTS THE COMMITTEE? 
Internal 
Internal support is provided by the Company Secretary & General Counsel and the Executive Director HR, whose attendance at Committee meetings is by 
invitation from the Remuneration Committee Chair, to advise on specific questions raised by the Remuneration Committee and on matters relating to the 
performance and remuneration of the Senior Management team. No Director was present for any discussions that related directly to their own remuneration.
External
The Committee appointed Deloitte LLP as independent adviser to the Committee following an independent selection process. Fees paid to Deloitte LLP in relation 
to remuneration services provided to the Committee for FY24 were £50,500, which were charged on a time and materials basis. Deloitte LLP is a member of the 
Remuneration Consultants’ Group, and as such chooses to operate pursuant to a code of conduct that requires remuneration advice to be given objectively and 
independently. There are no connections between Deloitte LLP and individual Directors to be disclosed. The Committee is satisfied that the advice provided by 
Deloitte LLP in relation to remuneration matters is objective and independent.
TEA COLAIANNI 
CHAIR OF THE REMUNERATION COMMITTEE
26 June 2024
191 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

STATUTORY INFORMATION
Topic 
Section of the report
Page
Important events impacting the business
Strategic Report
11 to 13
Financial instruments
Note 22 of the Consolidated Financial Statements
243
Colleague disabilities
Environment, Social and Governance
193
Modern Slavery Statement
Environment, Social and Governance
125
Greenhouse gas emissions, energy consumption and 
energy-efficient action
Environment, Social and Governance
121
Carbon reporting
Environment, Social and Governance
121
Risk Management
Risk Management
130 to 132
S172(1) Companies Act 2006
Strategic Report
63
INFORMATION REQUIRED BY LR 9.8.6(10)
Topic 
Section of the report
Page
Diversity & Ethnicity
Corporate Governance Report
Nomination Committee Report
158 and 
164
INFORMATION REQUIRED BY LR 9.8.4(R)
Topic 
Section of the report
Page
Directors’ interests in shares
Remuneration Committee Report
188
Going concern
Going Concern and Viability Statement
140 and 
141
Long-term incentive schemes
Remuneration Committee Report
185
INFORMATION REQUIRED BY DTR 7.2
Topic 
Section of the report
Page
Corporate Governance Statement 2024
Corporate Governance Report
150
INFORMATION REQUIRED BY DTR 4.1.11R
Topic 
Section of the report
Page
Likely future developments
Strategic Report
13
INFORMATION REQUIRED BY SCH 7.11(1)(B) COMPANIES (MISCELLANEOUS REPORTING) REGULATIONS 2018
Statement of Engagement with Colleagues
The Group has chosen to provide information in relation to the Statement of Engagement with Colleagues elsewhere in 
this report. This is cross referenced in the table below:
Information 
Section of the report 
Page
How the Directors engage with colleagues
Section 172(1) Statement Board activity
64
How the Group provides colleagues with information on 
matters of concern to them as colleagues
Environment, Social and Governance
82
How the Group consults with and considers colleague 
feedback
Environment, Social and Governance
83
How the Directors have had regard to colleagues’ interests Environment, Social and Governance; Board activity
64 and 154
Non-Financial Information and Sustainability Information 
Statement
Non-Financial Information and Sustainability Information 
Statement
62
Business relationships
Information 
Section of the report 
Page
Foster the Company’s business relationships
Section 172(1) Statement
63
Principal decisions affecting suppliers, clients and others 
taken by the Company during the financial year
Section 172(1) Statement Board activity
154 and 
155
DTR 4.1.8 
The Strategic Report and the Directors’ Report (or parts thereof), together with sections of this Annual Report and 
Accounts incorporated by reference, are the Management Report for the purposes of DTR 4.1.8.
Registered number: 11838443
Registered office address: 
Aurum House, 2 Elland Road, 
Braunstone, Leicester, LE3 1TT
Country of incorporation: 
England and Wales 
Type: Public Limited Company 
Principal activities: The principal 
activity of the Group is the retailing 
of luxury watches and jewellery. 
The Directors present their report, 
together 
with 
the 
audited 
Consolidated Financial Statements 
of the Group and of the Company, 
for the financial year ended 28 April 
2024. The Company has chosen in 
accordance with s414C (11) of the 
Companies Act 2006 to provide 
disclosures 
and 
information in 
relation to a number of matters 
which are covered elsewhere in this 
Annual Report and Accounts. These 
matters, 
together 
with 
those 
required under the 2013 Large and 
Medium sized Companies and 
Groups (Accounts and Reports) 
Regulations 
2008, 
are 
cross 
referenced in the table opposite and 
together form the Directors’ Report
 
WATCHES OF SWITZERLAND 
GROUP PLC
192 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
DIRECTORS’ REPORT

POWERS OF THE DIRECTORS
Subject to the Articles, the Companies Act 2006 and any directions given by the 
Company by special resolution and any relevant statutes and regulations, the 
business of the Company will be managed by the Board which may exercise all 
the powers of the Company. Specific powers relating to the allotment and 
issuance of ordinary shares and the ability of the Company to purchase its own 
securities are also included within the Articles, and such authorities may be 
submitted for approval by the shareholders at the AGM each year.
DIRECTORS’ INTERESTS AND CONFLICTS OF INTEREST 
The Directors’ interests in, and options over, ordinary shares in the Company 
are shown in the Directors’ Remuneration Report on Remuneration on page 
188. In line with the requirements of the Companies Act 2006, Directors have 
a statutory duty to avoid situations in which they have, or may have, interests 
that conflict with those of the Company unless that conflict is first authorised by 
the Board. The Company has procedures in place for managing conflicts of 
interest. The Company’s Articles contain provisions to allow the Directors to 
authorise potential conflicts of interest, so that if approved, a Director will not 
be in breach of his/her duty under company law. In line with the requirements of 
the Companies Act 2006, each Director has notified the Company of any 
situation in which he or she has, or could have, a direct or indirect interest that 
conflicts, or possibly may conflict, with the interests of the Company (a situational 
conflict). Directors have a continuing duty to update any changes to their 
conflicts of interest and a note is then made of that update.
During the year the conflict of interests’ procedures operated effectively.
DIRECTORS’ INDEMNITIES
Directors’ and Officers’ insurance has been established for all Directors and 
Officers to provide cover against their reasonable actions on behalf of the 
Company. The Company also indemnifies the Directors under a qualifying 
indemnity for the purposes of s236 of the Companies Act 2006. This indemnity 
contains provisions that are permitted by the director liability provisions of the 
Companies Act 2006 and the Company’s Articles.
EQUAL OPPORTUNITIES AND EMPLOYMENT OF PERSONS WITH 
DISABILITIES
The Group has policies on equal opportunities and the employment of persons 
with disabilities which, through the application of fair employment practices, are 
intended to ensure that individuals are treated equitably and consistently 
regardless of age, race, creed, colour, gender, marital or parental status, sexual 
orientation, religious beliefs and nationality. Applications for employment by 
persons with disabilities are always fully considered, bearing in mind the 
respective aptitudes and abilities of the applicant concerned. In the event of 
colleagues becoming disabled, every effort is made to ensure their employment 
with the Group is continued and that the appropriate training is arranged. It is 
the policy of the Group that the training, career development and promotion of 
a persons with disabilities should, as far as possible, be identical to that of a 
person who does not have a disability.
ARTICLES OF ASSOCIATION
In accordance with the Companies Act 2006, the Articles of Association (the 
Articles) may only be amended by a special resolution of the Company’s 
shareholders at a general meeting.
AGM 
The 2024 AGM of the Company will be held at 2.30pm on 3 September 2024, 
at our offices at 36 North Row, London W1K 6DH. The Notice of AGM is given, 
together with explanatory notes, in the booklet which accompanies this Annual 
Report and Accounts.
BOARD OF DIRECTORS 
Ian Carter
Brian Duffy
Anders Romberg – Appointed 12 May 2023
Tea Colaianni
Robert Moorhead
Baroness (Rosa) Monckton MBE 
Chabi Nouri
Bill Floydd – Resigned 12 May 2023
Full biographies of the current Directors can be found on pages 148 and 149.
Details of the current Directors’ beneficial and non-beneficial interests in the 
shares of the Company are shown on page 188. Details of share awards are 
found in the Remuneration Report on page 188.
APPOINTMENT AND REMOVAL OF A DIRECTOR
The appointment, reappointment and replacement of Directors is governed by 
the Articles, the UK Corporate Governance Code 2018 (the Code), the 
Companies Act 2006 and related legislation. The Code recommends that all 
Directors of publicly listed companies stand for election every year. At the 2023 
AGM, all members of the Board stood for election or re-election and were duly 
elected. All Directors are offering themselves for re-election. The Board is 
satisfied that each Non-Executive Director, offering themselves for re-election, 
is independent in both character and judgement, and that their experience, 
knowledge and other business interests enable them to contribute significantly 
to the work and balance of the Board.
A Director may be appointed to the Board by:
(i)	 Ordinary resolution of the shareholders
(ii)	Board approval following recommendation by the Nomination Committee
(iii)	Ordinary resolution if the Director chooses to seek re-election at a general 
meeting
In addition, the Directors may appoint a Director to fill a vacancy or as an 
additional Director, provided that the individual retires at the next AGM; if they 
are to continue, they must offer themselves for election. A Director must vacate 
office in certain circumstances as set out in the Company’s Articles and may be 
removed by ordinary resolution provided special notice of that resolution has 
been given.
193 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

DIRECTORS’ STATEMENT OF RESPONSIBILITY IN RESPECT OF THE 
ANNUAL REPORT AND THE FINANCIAL STATEMENTS 
The Directors are responsible for preparing the Annual Report and Accounts 
in accordance with applicable law and regulations.
Company law requires the Directors to prepare Financial Statements for each 
financial year that give a true and fair view of the state of affairs of the Group and 
the Company as at the end of the financial year, and of the profit or loss of the 
Group for the financial year. Under that law the Directors have prepared the 
Group Financial Statements in accordance with UK adopted international 
accounting standards and have elected to prepare the Company’s Financial 
Statements in accordance with United Kingdom Generally Accepted Accounting 
Practice, including FRS 102 (The Financial Reporting Standard applicable in the 
United Kingdom and the Republic of Ireland) and the Companies Act 2006.
Under company law, the Directors must not approve the Financial Statements 
unless they are satisfied that they give a true and fair view of the state of affairs 
of the Group and the Company and of the profit or loss of the Group for 
that period.
In preparing the Annual Report and Accounts, the Directors are required to:
	– Select suitable accounting policies in accordance with IAS 8 Accounting 
Policies, Changes in Accounting Estimates and Errors (or in respect of the 
Parent Company Financial Statements, Section 10 of FRS 102) and then apply 
them consistently
	– Make judgements and accounting estimates that are reasonable and prudent
	– Present information, including accounting policies, in a manner that provides 
relevant, reliable, comparable and understandable information
	– Provide additional disclosures when compliance with the specific 
requirements in IFRSs (or in respect of the Parent Company Financial 
Statements, FRS 102) is insufficient to enable users to understand the impact 
of particular transactions, other events and conditions on the Group’s 
financial position and financial performance
	– For the Group Financial Statements, state whether International Financial 
Reporting Standards in conformity with the requirements of the Companies 
Act 2006 and UK adopted international accounting standards have been 
followed, subject to any material departures disclosed and explained in the 
Financial Statements
	– For the Parent Company Financial Statements, state whether applicable UK 
accounting standards, FRS 102, have been followed, subject to any material 
departures disclosed and explained in the Parent Company Financial Statements
	– Prepare the Financial Statements on the going concern basis unless it is 
inappropriate to presume that the Group and the Company will continue 
in business
The Directors are responsible for keeping adequate accounting records that are 
sufficient to show and explain the Group’s and the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the 
Company and the Group and enable them to ensure that the Financial Statements 
comply with the Companies Act 2006. They are also responsible for safeguarding 
the assets of the Company and the Group and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities.
Under applicable law and regulations, the Directors are also responsible for 
preparing a Strategic Report, Directors’ Report, Directors’ Remuneration Report 
and Corporate Governance Statement that comply with that law and those 
regulations. The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s website.
Each of the Directors, whose names and functions are listed on pages 148 and 
149 confirms that, to the best of their knowledge:
	– That the Group Financial Statements, which have been prepared in 
accordance with UK adopted international accounting standards, give a true 
and fair view of the assets, liabilities, financial position and profit of the Group
	– That the Annual Report and Accounts 2024, including the Strategic Report, 
includes a fair review of the development and performance of the business 
and the position of the Company and undertakings included in the 
consolidation taken as a whole, together with a description of the principal 
risks and uncertainties that they face
	– That they consider the Annual Report and Accounts 2024, taken as a whole, 
is fair, balanced and understandable and provides the information necessary 
for shareholders to assess the Company’s position, performance, business 
model and strategy
COMPANY SECRETARY
Laura Battley is the Company Secretary of the Watches of Switzerland Group 
PLC and its trading UK Group subsidiaries who can be contacted via the 
Company’s Registered Office.
194 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
DIRECTORS REPORT
continued

AUDITOR REAPPOINTMENT
Having been appointed as the External Auditor in 2019, Ernst & Young LLP has 
expressed its willingness to continue in its capacity as independent External 
Auditor of the Company. The Directors are recommending a resolution in 
favour of this reappointment and a resolution for authorisation of Auditor 
remuneration at the forthcoming AGM.
DISCLOSURE OF INFORMATION TO THE AUDITOR
In accordance with Section 418(2) of the Companies Act 2006, each Director in 
office at the date the Directors’ Report is approved confirms that:
i.	
So far as the Director is aware, there is no relevant audit information of 
which the Company’s Auditor is unaware
ii.	
He/she has taken all the steps that he/she ought to have taken as a Director 
in order to make himself or herself aware of any relevant audit information 
and to establish that the Company’s Auditor is aware of that information
DIVIDENDS
The Directors do not recommend the payment of a dividend.
POLITICAL DONATIONS
The Group made no political donations and incurred no political expenditure 
during the year.
SHARE CAPITAL AND SHAREHOLDER VOTING RIGHTS
The share capital of the Company at 28 April 2024 was as follows:
2024 number 
of shares 
2024 
nominal value 
£
Allotted, called up and fully paid ordinary 
shares of £0.0125 each
239,570,297
£2,994,629
All shareholders are entitled to attend and speak at the general meetings of the 
Company, appoint proxies, receive any dividends, exercise voting rights and 
transfer shares without restriction. On a show of hands at a general meeting, 
every member present in-person shall have one vote, and on a poll, every 
member present in-person or by proxy shall have one vote for every ordinary 
share held. There are no known arrangements that may restrict the transfer of 
shares or voting rights.
Under the Company’s Share Incentive Plan, Trustees hold shares on behalf of 
colleague participants. The Trustees will only vote on those shares, and receive 
dividends, should the Company pay dividends in the future, that a participant 
beneficially owns, in accordance with the participant’s wishes.
An Employee Benefit Trust also operates which has discretion to vote on any 
shares it holds as it sees fit, except any shares participants own beneficially, in 
which case the Trustee will only vote on such shares as per a participant’s 
instructions. The Trustee of the Employee Benefit Trust has waived its right to 
dividends on all shares within the Trust.
The Company is not aware of any other dividend waivers or voting restrictions 
in place.
RESTRICTIONS ON THE TRANSFER OF SECURITIES
The Articles do not contain any restrictions on the transfer of ordinary shares in 
the Company other than the usual restrictions applicable where any amount is 
unpaid on a share. However, restrictions are imposed by laws and regulations 
such as the prohibition on insider trading and the requirements of the Listing 
Rules whereby PDMR’s dealings need to be approved. The Company has 
adopted a Share Dealing Code to regulate PDMR dealings and has extended the 
scope of that Code to include certain other colleagues.
AUTHORITY TO ALLOT SHARES
Under the Companies Act 2006, the Directors may only allot shares if authorised 
to do so by the shareholders in a general meeting.
SHAREHOLDER AUTHORITY TO PURCHASE OWN SHARES
At the Company’s 2023 AGM, the Company’s shareholders passed a shareholder 
resolution granting the Company authority to purchase its own shares pursuant 
to sections 693 and 701 of the Companies Act 2006.
The authority is limited to an aggregate maximum number of 23,957,029 
ordinary shares, representing 10% of the Company’s issued share capital, 
excluding treasury shares. The maximum price which may be paid for an 
ordinary share will be an amount which is not more than the higher of (i) 5% 
above the average of the middle market quotation for an ordinary share as 
derived from the London Stock Exchange Plc’s Daily Official List for the five 
business days immediately preceding the day on which the ordinary share is 
contracted to be purchased; and (ii) the higher of the price of the last independent 
trade and the highest current independent bid on the trading venue where the 
purchase is carried out (in each case, exclusive of expenses).
The authority shall, unless varied, revoked or renewed, expire at the end of the 
Company’s 2024 AGM or, if earlier, at close of business on 3 December 2025. To 
date, the Directors have not exercised any of the powers conferred by this resolution.
USE OF FINANCIAL INSTRUMENTS
Information regarding the Company’s use of financial instruments, financial risk 
management objectives and policies can be found in the Risk Management 
section of the Strategic Report on page 130 to 132 and note 22 of the 
Consolidated Financial Statements.
195 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

DIRECTORS REPORT
continued
CHANGE OF CONTROL
There are no agreements between the Company and its Directors or colleagues 
providing for compensation for loss of office or employment (whether through 
resignation, purported redundancy or otherwise) by reason of a takeover bid.
Details concerning the impact on annual bonus (cash and deferred share awards) 
and LTIPs held by Directors and senior management in the event of a change of 
control are set out in the Remuneration Policy which was approved by 
shareholders at the AGM in 2022. Generally, the cash element of annual bonus 
and any LTIPs would be pro-rated for time and performance in the event of a 
change of control. The deferred share element of annual bonus will vest on a 
change of control. The Remuneration Committee does have the discretion not 
to pro-rate for time, however, its normal policy is to pro-rate. The Remuneration 
Committee discretion not to pro-rate would only be used if there were a 
business case which would be fully explained to shareholders.
Various agreements that the Group has entered into with third-parties, including 
key distribution agreements with luxury watch and jewellery brands, lease 
agreements, as well as contracts with third party service providers, provide such 
parties with a right to terminate the agreement in the event of a change 
of control.
The £225.0 million multicurrency revolving loan facility entered into on 9 May 
2023, includes certain customary mandatory prepayment and cancellation 
events, including mandatory prepayments on a change of control of either 
Watches of Switzerland Group PLC or Jewel UK Midco Limited if a lender so 
requests after a period of negotiations.
The US$115.0 million term loan facility entered into on 23 February 2024, 
includes certain customary mandatory prepayment and cancellation events, 
including mandatory prepayments on a change of control of either Watches of 
Switzerland Group PLC or Jewel UK Midco Limited if a lender so requests after 
a period of negotiations.
POST BALANCE SHEET EVENT
Acquisition of Roberto Coin Inc.
On 8 May 2024, the Group signed and completed the acquisition of the entire 
share capital of Roberto Coin Inc., an associate company of Roberto Coin S.p.A. 
from Roberto Coin S.p.A., Peter Webster, Co-Founder and President of 
Roberto Coin Inc., and Pilar Coin. The acquisition completed for a total cash 
consideration of $130 million (of which $10 million is deferred for one year and 
contingent on the future profitability of the acquired business), subject to 
working capital adjustments. Further information can be found in note 26 to the 
Consolidated Financial Statements.
Closure of European Division
In line with our disciplined approach to capital allocation and given the pipeline 
of high returning opportunities in the UK and US, the Group intends to reallocate 
investment from the European market into these higher returning regions. We 
are in negotiations with our brand partners for the transfer of a number of our 
existing European mono-brand boutiques. The announcement and decision to 
exit the showrooms took place post year end. Further information can be found 
in note 26 to the Consolidated Financial Statements.
196 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

SIGNIFICANT SHAREHOLDERS AND INTEREST IN VOTING RIGHTS
The table at the bottom of the page shows the notifiable interests in the Company’s ordinary issued share capital, as at the date of this report, as notified in 
accordance with the provisions of DTR 5.1.2R representing 3% or more of the Company’s issued ordinary share capital.
It should be noted that these holdings may have changed since the Company was notified. However, notification of any change is not required until the next notifiable 
threshold is crossed.
Notifiable interest
Voting Rights
% of capital disclosed
Nature of holding as per 
disclosure
The Capital Group Companies
12,052,654
5.03
	– Indirect interest 5.03%
Pelham Capital Ltd
11,948,369
4.99
	– Direct interest 4.99%
Ameriprise Financial Inc and its group (Threadneedle Asset Management Limited)
9,356,032
3.90
	– Indirect interest 0.01%
	– Direct interest 3.89%
Brian Duffy
7,696,999
3.21
	– Direct interest 3.21%
Aegon Asset Management UK PLC
7,374,274
3.08
	– Direct interest 3.02%
	– Indirect interest 0.06%
TRANSACTIONS WITH RELATED PARTIES
Refer to note 23 on page 245 of the Consolidated Financial Statements for details of related party transactions in the year.
APPROVAL OF THE ANNUAL REPORT AND ACCOUNTS
The Strategic Report on pages 2 to 141 and the Directors’ Report on pages 192 to 197 and the Corporate Governance Report were approved by the Board on 
26 June 2024. Approved by the Board and signed on its behalf.
LAURA BATTLEY 
COMPANY SECRETARY
26 June 2024
197 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

198 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

CONTENTS
200	 Independent Auditor’s Report
206	 Consolidated Income Statement
207	 Consolidated Statement of Comprehensive Income
208	 Consolidated Balance Sheet
209	 Consolidated Statement of Changes in Equity
210	 Consolidated Statement of Cash Flows
211	 Notes to the Consolidated Financial Statements
248	 Company Balance Sheet
249	 Company Statement of Changes in Equity
250	 Notes to the Company Financial Statements
254	 Glossary
258	 Shareholder Information
3
FINANCIAL 
STATEMENTS
199 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

OPINION
In our opinion:
	– Watches of Switzerland Group PLC’s Group Financial Statements and Parent 
Company Financial Statements (the ’Financial Statements‘) give a true and fair 
view of the state of the Group’s and of the Parent Company’s affairs as at 28 
April 2024 and of the Group’s profit for the 52-weeks then ended;
	– the Group Financial Statements have been properly prepared in accordance 
with UK adopted international accounting standards; 
	– the Parent Company Financial Statements have been properly prepared in 
accordance with United Kingdom Generally Accepted Accounting Practice; 
and
	– the Financial Statements have been prepared in accordance with the 
requirements of the Companies Act 2006.
We have audited the Financial Statements of Watches of Switzerland Group 
PLC (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the 52-week 
period ended 28 April 2024 which comprise:
Group
Parent Company
Consolidated Income Statement for the 
52-weeks ended 28 April 2024
Company Balance sheet as at 28 April 
2024
Consolidated Statement of 
Comprehensive Income for the 
52-weeks ended 28 April 2024
Company Statement of Changes in 
Equity as at 28 April 2024
Consolidated Balance Sheet as at 28 April 
2024
Related notes C1 to C10 to the Financial 
Statements including a summary of 
significant accounting policies
Consolidated Statement of Changes in 
Equity as at 28 April 2024
Consolidated Statement of Cash Flows 
for the 52-weeks ended 28 April 2024
Related notes 1 to 26 to the Financial 
Statements, including material accounting 
policy information
The financial reporting framework that has been applied in the preparation of 
the Group Financial Statements is applicable law and UK adopted international 
accounting standards. The financial reporting framework that has been applied 
in the preparation of the Parent Company Financial Statements is applicable law 
and United Kingdom Accounting Standards, including FRS 102 ‘The Financial 
Reporting Standard applicable in the UK and Republic of Ireland’ (United 
Kingdom Generally Accepted Accounting Practice).
BASIS FOR OPINION 
We conducted our audit in accordance with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards 
are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion.
INDEPENDENCE
We are independent of the Group and Parent in accordance with the ethical 
requirements that are relevant to our audit of the Financial Statements in the 
UK, including the FRC’s Ethical Standard as applied to listed public interest 
entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. 
The non-audit services prohibited by the FRC’s Ethical Standard were not 
provided to the Group or the Parent Company and we remain independent of 
the Group and the Parent Company in conducting the audit.
CONCLUSIONS RELATING TO GOING CONCERN
In auditing the Financial Statements, we have concluded that the directors’ use of 
the going concern basis of accounting in the preparation of the Financial 
Statements is appropriate. Our evaluation of the directors’ assessment of the 
Group and Parent Company’s ability to continue to adopt the going concern basis 
of accounting included: 
	– Obtaining management’s going concern assessment, which covers the period 
to 31 October 2025, and which includes details of facilities available, forecast 
covenant calculations, and the results of management’s downside sensitivity 
scenarios;
	– Testing management’s model for clerical accuracy;
	– Understanding and assessing the design effectiveness of controls over the 
directors’ going concern assessment and management’s forecasting process;
	– Obtaining the agreements in respect of the Group’s financing arrangements 
and confirming the maturity dates and covenants that are required to be met;
	– Challenging the reasonableness of forecasts and key assumptions 
underpinning the going concern model, which are based on the Board 
approved budget and Long Range Plan. Our procedures included assessing 
changes from the prior period, ensuring the forecast appropriately reflects 
the Group’s climate change commitments, comparing to external forecasts 
for the sector and considering whether there was any indication of 
management bias, including consideration of any contrary indicators;
	– Considering managements historical forecast accuracy by comparing actual 
performance to that budgeted;
	– Comparing actual performance and liquidity post year-end to that budgeted;
	– Reperforming forecast covenant calculations and comparing to the 
requirements under the facility agreements;
	– Assessing the Group’s severe but plausible downside scenarios which factor 
in the potential effect of a reduction in sales due to reduced consumer 
confidence and lower disposable income as a result of cost-of-living challenges. 
This assessment included challenging the assumptions and whether the 
quantum of the impact of the downside scenarios is sufficiently severe; 
	– Challenging whether the scenarios modelled appropriately consider the 
Group’s principal risks and uncertainties;
	– Assessing the mitigating factors available to management should downside 
scenarios be worse than anticipated, including challenging whether these are 
realistic and controllable;
	– Assessing the reverse stress tests used by the directors to determine the risk 
to liquidity and covenant compliance. Including performing appropriate 
sensitivity and assessing the likelihood of this occurring; 
	– Performing a suite of procedures, including management enquiry to identify 
events or conditions beyond the period of assessment that may cast 
significant doubt on the entity’s ability to continue as a going concern; and
	– Assessing the going concern disclosures in the Financial Statements to assess 
whether they are in accordance with reporting standards.
Our key observations are that the director’s assessment forecasts that the Group 
will maintain sufficient liquidity and comply with all covenants throughout the going 
concern assessment period in both the base case and plausible downside scenarios. 
This assessment included consideration of events in close proximity to the end of the 
going concern period. The scenarios modelled by the Directors confirmed the ability 
under the base and severe but plausible downsides for the Group to repay the US 
term loan at the end of the going concern period. The Directors consider the 
reverse stress test to be remote taking into account liquidity and covenant headroom, 
as well as mitigating actions within the Group’s control and the fact this would 
represent a significant reduction in sales and margin from prior financial years. 
Based on the work we have performed, we have not identified any material 
uncertainties relating to events or conditions that, individually or collectively, may 
cast significant doubt on the Group and Parent Company’s ability to continue as 
a going concern for a period to 31 October 2025.
In relation to the Group and Parent Company’s reporting on how they have 
applied the UK Corporate Governance Code, we have nothing material to add 
or draw attention to in relation to the directors’ statement in the Financial 
Statements about whether the directors considered it appropriate to adopt the 
going concern basis of accounting.
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
WATCHES OF SWITZERLAND GROUP PLC
200 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Our responsibilities and the responsibilities of the directors with respect to going 
concern are described in the relevant sections of this report. However, because 
not all future events or conditions can be predicted, this statement is not a 
guarantee as to the Group’s ability to continue as a going concern.
OVERVIEW OF OUR AUDIT APPROACH
Understanding the 
Watches of 
Switzerland business
	– We have a team with strong experience of the luxury 
retail industry and have gained an understanding of any 
changes to the Group’s strategy, business model and 
operating environment. This was achieved through 
enquiry, analytical procedures and observation in the 
current and prior periods, together with visiting a 
number of the Group’s operations and showrooms.
	– We performed risk assessment procedures which 
included meeting with management and the Board, 
plus considering our observations from half year and 
interim work to identify risks of material misstatement.
Audit scope
	– We performed an audit of the complete financial 
information of 5 (2023: 5) components.
	– The components where we performed full audit 
procedures accounted for 101.4% of Profit before tax 
and exceptional items (2023: 100.8%), 99.1% of Revenue 
(2023: 99.5%) and 97.1% of Total assets (2023: 96.0%).
Key audit matters
	– Showroom impairment
	– Inventory valuation 
	– Revenue recognition including the risk of management 
override 
Materiality
	– Overall Group materiality of £6.2m (2023: £7.8m) 
which represents 5% of profit before tax and 
exceptional items.
AN OVERVIEW OF THE SCOPE OF THE PARENT COMPANY AND GROUP AUDITS 
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of 
performance materiality determine our audit scope for each company within the 
Group. Taken together, this enables us to form an opinion on the Consolidated 
Financial Statements. We take into account size, risk profile, the organisation of 
the Group and effectiveness of Group-wide controls, changes in the business 
environment, the potential impact of climate change and other factors such as 
recent internal audit results when assessing the level of work to be performed at 
each company.
In assessing the risk of material misstatement to the Group Financial Statements, 
and to ensure we had adequate quantitative coverage of significant accounts in 
the Financial Statements, of the 18 (2023: 18) reporting components of the 
Group, we selected 5 (2023: 5) components covering entities within the UK and 
US, which represent the principal business units within the Group.
We performed an audit of the complete financial information of 5 (2023: 5) of 
the principal business units (‘full scope components‘) which were selected based 
on their size or risk characteristics. 
The reporting components where we performed audit procedures accounted 
for 101.4% (2023: 100.8%) of the Group’s Profit before tax and exceptional 
items, 99.1% (2023: 99.5%) of the Group’s Revenue and 97.1% (2023: 96.0%) of 
the Group’s Total assets. 
Of the remaining 13 components that together represent -1.4% of the Group’s 
Profit before tax and exceptional items, none are individually greater than 5% of 
the Group’s Profit before tax and exceptional items. For these components, we 
performed other procedures, including analytical review and enquiry to respond 
to any potential risks of material misstatement to the Group Financial Statements.
The charts below illustrate the coverage obtained from the work performed by 
our audit teams.
101.4%
Full scope
components
-1.4%
Other
procedures
99.1%
Full scope
components
0.9%
Other
procedures
97.1%
Full scope
components
2.9%
Other
procedures
Profit before tax and exceptional items
Revenue
Total assets
Involvement with component teams 
All our audit procedures were performed by the UK primary audit team, 
including the US component where financial reporting control and oversight is 
managed directly by management in the UK. 
As part of the UK primary audit team we involved US colleagues to perform the 
US distribution centre and showroom physical inventory count tests as well as 
assist auditing US specific laws and regulations, state taxes and corporate tax. 
During the current year’s audit cycle, a visit was undertaken by the senior 
statutory auditor to the US component head office. This visit involved meeting 
with the US finance and operations employees to understand the latest results, 
risks and outlook of the US business as well as visiting local showrooms.
Climate change 
Stakeholders are increasingly interested in how climate change will impact Watches 
of Switzerland Group PLC. The Group has determined that the most significant 
future impacts from climate change on its operations will be from extreme 
weather events disrupting offices and distribution centres as well as the supply 
chain, increased office and showroom energy requirements for heating and 
cooling, the costs of complying with environmental legislation and from changing 
consumer expectations from shareholders. These are explained on pages 106 to 
109 in the required Task Force On Climate Related Financial Disclosures and on 
pages 134 to 139 in the principal risks and uncertainties. They have also explained 
their climate commitments on page 118. All of these disclosures form part of the 
’Other information’, rather than the audited financial statements. Our procedures 
on these unaudited disclosures therefore consisted solely of considering whether 
they are materially inconsistent with the Financial Statements or our knowledge 
obtained in the course of the audit or otherwise appear to be materially misstated, 
in line with our responsibilities on ’Other information‘. 
201 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

In planning and performing our audit we assessed the potential impacts of 
climate change on the Group’s business and any consequential material impact 
on its Financial Statements. 
The Group has explained in note 1 how they have reflected the impact of 
climate change in their financial statements including how this aligns with their 
commitment to the aspirations of the Paris Agreement to achieve net-zero GHG 
emissions by 2050. These considerations did not have a material impact on the 
financial statements.
Our audit effort in considering the impact of climate change on the Financial 
Statements was focused on evaluating management’s assessment of the impact 
of climate risk, physical and transition, their climate commitments, the effects of 
material climate risks disclosed on pages 114 to 117 and the significant judgements 
and estimates disclosed in note 1 and whether these have been appropriately 
reflected in asset values where these are impacted by future cash flows and 
associated sensitivity disclosures, being the impairment testing (see notes 10, 11 
and 12, following the requirements of UK adopted international accounting 
standards. As part of this evaluation, we performed our own risk assessment, 
supported by our climate change internal specialists, to determine the risks of 
material misstatement in the Financial Statements from climate change which 
needed to be considered in our audit. 
We also challenged the Directors’ considerations of climate change risks in their 
assessment of going concern and viability and associated disclosures. Where 
considerations of climate change were relevant to our assessment of going 
concern, these are described above. 
Based on our work, whilst we have not identified the impact of climate change 
on the Financial Statements to be a standalone key audit matter, we have 
considered the impact on the showroom impairment key matter. Details of the 
impact, our procedures and findings are included in our explanation of key audit 
matter below. 
KEY AUDIT MATTERS 
Key audit matters are those matters that, in our professional judgment, were of 
most significance in our audit of the Financial Statements of the current period and 
include the most significant assessed risks of material misstatement (whether or 
not due to fraud) that we identified. These matters included those which had the 
greatest effect on: the overall audit strategy, the allocation of resources in the audit; 
and directing the efforts of the engagement team. These matters were addressed 
in the context of our audit of the Financial Statements as a whole, and in our 
opinion thereon, and we do not provide a separate opinion on these matters.
Risk
Our response to the risk
Key observations communicated 
to the Audit & Risk Committee 
Showroom impairment – £26.2m 
net impairment (FY23 £0.3m net 
impairment reversal)
Refer to the Audit & Risk Committee 
Report (page 165); Accounting policies 
(page 214); and Note 4 & 11 of the 
Consolidated Financial Statements (pages 
223 and 231)
Cash generating units (‘CGU’) should be 
reviewed for indicators of impairment at 
each reporting period end. 
Forecasts and discount rates used in 
assessing showroom impairment are 
judgmental and involve estimates of 
future trading which involves uncertainty. 
In particular, there is a risk of impairment 
as a result of the current consumer 
landscape which adds greater uncertainty 
on future showroom performance 
particularly in respect of non-supply 
constrained brands.
	– We understood and assessed the design effectiveness and implementation of 
controls over the impairment indicator review and impairment test. 
	– We ensured managements calculations were performed in accordance with the 
requirements of IAS 36.
	– We challenged the UK and US discount rates used with the assistance of EY 
valuation specialists which included independently determining a reasonable range 
as a corroboration for the appropriateness of the discount rate used by management. 
	– We challenged the showroom cashflow forecasts used by management in calculating 
the value in use. Our procedures included assessing changes from the prior period, 
comparing to external forecasts for the industry, considering the potential impacts 
from climate change, inspecting post year-end results and considering whether there 
was any indication of management bias, including consideration of any contrary 
indicators. In respect of Europe we challenged the assumptions made in determining 
the Fair Value loss Costs to Sell based on the latest discussions with the Brands.
	– We have challenged the judgements on the identification of cash generating units to 
assess whether the threshold for grouping showrooms as one CGU had been met.
	– We challenged the long-term growth rates applied by comparing to external 
forecasts in the UK and US.
	– We assessed the process for allocating forecast cashflows to individual showrooms.
	– We validated impairment test input data and arithmetical accuracy of the model, 
including the allocation of overheads to CGUs. 
	– We independently stress tested the model’s key assumptions to determine if any 
plausible change in assumptions would result in a material change in impairment.
	– We assessed the adequacy of the disclosures in the Financial Statements in respect 
of the impairment charge. This included assessing the disclosure on the reasonable 
possible changes in assumptions.
Based on our procedures over 
showroom impairment no 
material misstatements were 
identified.
We consider the showroom 
impairment recognised to be 
materially 
stated 
and 
appropriately 
disclosed 
in 
exceptional items.
Management has appropriately 
included sensitivity analysis 
disclosures in note 11 to the 
Financial Statements to reflect 
the 
level 
of 
estimation 
uncertainty.
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
WATCHES OF SWITZERLAND GROUP PLC
continued
202 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Risk
Our response to the risk
Key observations communicated 
to the Audit & Risk Committee 
Inventory valuation – £393.3m of 
inventory, (FY23 £356.0m)
Refer to the Audit & Risk Committee 
Report (page 165); Accounting policies 
(page 215); and Note 14 of the Consolidated 
Financial Statements (page 235)
The Group sells luxury goods, which 
have a high carrying value and are subject 
to changing consumer trends. 
Management 
applies 
judgement 
to 
anticipate the saleability of on-hand 
inventory and to evaluate the liquidation 
of slow moving and discontinued inventory 
when calculating the inventory provision. 
There is greater risk on the inventory 
provision for products where margins 
tend to be lower, more variable and 
impacted by changes in the consumer 
landscape such as jewellery and non-
super high demand products.
	– We understood and assessed the design of management’s key controls over the 
inventory valuation and provision calculation process.
	– We enquired of key members of finance and the merchandising team to understand 
inventory levels, ageing and plans for discontinuation. 
	– We assessed management’s judgements and assumptions used in determining the 
inventory provision to challenge if they were appropriate and supportable, and 
recalculated the provision. We understood the sensitivity of these assumptions to 
change.
	– We assessed the level of provisioning by specific brand and compared this to 
performance in the year and stock turn. We directed greater attention to the 
products likely to be impacted by cost-of-living challenges. 
	– We inspected the value of inventory sold at less than cost during the period and 
challenged management on whether a provision was required for any such products 
that remain on hand at year-end.
	– In assessing the reasonableness of management’s methodology, we have considered 
the historical level of provisioning and subsequent utilisation and releases to 
determine the accuracy of prior provisions. 
Based on our procedures we 
consider the valuation of 
inventory to be materiality 
appropriate. 
Revenue recognition including the risk 
of management override £1,537.9m 
revenue (FY23 £1,542.8m)
Refer to the Audit & Risk Committee Report 
(page 165); Accounting policies (page 212); 
and notes 2 and 3 of the Consolidated 
Financial Statements (page 222)
Our assessment is that the majority of 
the Group’s revenue transactions are 
non-complex, 
with 
no 
judgement 
applied over the amount recorded. 
Revenue recognition is a significant risk by 
presumption due to the risk of material 
misstatements as a result of fraudulent or 
erroneous financial reporting. 
We consider the revenue recognition 
significant risk to be in the following key 
areas: 
	– Manual adjustments to revenue; 
	– Valuation of sales returns provisions; 
and
	– Completeness of customer deposits.
	– We understood and assessed the design of management’s key controls over the 
revenue recognition process.
	– We performed analytical review procedures to understand the revenue trends 
compared to the prior period, budget and post year-end to identify areas that 
warrant further investigation. 
	– For the UK and US full scope components (99.1% of Group revenue), we utilised 
data analytic procedures to test the entire population of postings from Revenue to 
Cash, correlating the cash conversion of sales. For a sample of these items, we then 
verified the revenue to the receipt and bank statement.
	– Using data analytical tools, we identified material manual adjustments to revenue 
that do not follow the core processes such as postings for deferred revenue on 
deposits for further investigation and corroboration to other audit procedures.
	– We challenged the provision for returns by assessing actual returns in the contractual 
period post year-end.
	– We tested the completeness of deposits through use of data analytics procedures 
on showroom margins and by testing a sample of deposit releases to revenue in the 
period confirming the goods were collected before the period end date by 
inspecting receipts.
We did not identify any 
evidence 
of 
management 
override through the use of 
manual journal entries.
Based on our procedures in 
respect 
of 
deposits 
and 
returns 
no 
material 
misstatements were identified. 
203 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

The following changes have been made to our key audit matters in the current year:
	– The revenue recognition key audit matter previously included a risk on the 
valuation of gift card provisions. This is no longer considered to be a significant 
risk given the magnitude of historic redemption rates on aged unused gift 
cards. In addition, given the current macroeconomic landscape the risk on 
accounting for deposits has been focused on the completeness of deposits 
(occurrence of revenue) as opposed to the existence of deposits.
	– The risk on inventory valuation, previously included a risk on the accounting 
for supplier price increases. This is no longer considered to be part of the 
significant risk given historically no material adjustments have been identified 
in respect of this formulaic calculation.
	– The showroom impairment risk previously included a risk in respect of 
impairment reversals. As a result of the current consumer landscape our 
procedures were focused on the completeness and valuation of showroom 
impairment in the year.
OUR APPLICATION OF MATERIALITY 
We apply the concept of materiality in planning and performing the audit, in 
evaluating the effect of identified misstatements on the audit and in forming our 
audit opinion. 
Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, 
could reasonably be expected to influence the economic decisions of the users of 
the financial statements. Materiality provides a basis for determining the nature 
and extent of our audit procedures. 
We determined materiality for the Group to be £6.2 million (2023: £7.8 million), 
which is 5% (2023: 5%) of Profit before tax and exceptional items. We believe that 
Profit before tax and exceptional items provides us with an appropriate basis for 
setting materiality as it is a measure which is key to the users of the Financial Statements 
and is not distorted by exceptional items which may fluctuate from period to period. 
We determined materiality for the Parent Company to be £9.4 million (2023: 
£9.5 million), which is 2% (2023: 2%) of equity due to the main purpose of the 
entity being an investment holding company which does not trade. When 
auditing balances included within the Group Financial Statements we reduced 
this down to the Group materiality. 
Audit work at component locations for the purpose of obtaining audit coverage 
over significant financial statement accounts is undertaken based on a percentage 
of total performance materiality. The performance materiality set for each 
component is based on the relative scale and risk of the component to the 
Group as a whole and our assessment of the risk of misstatement at that 
component. In the current year, the range of performance materiality allocated 
to components was £0.9m to £4.6m (2023: £1.2m to £5.8m). 
Reporting threshold
An amount below which identified misstatements are considered as being clearly 
trivial.
We agreed with the Audit & Risk Committee that we would report to them all 
uncorrected audit differences in excess of £0.31m (2023: £0.39m), which is set 
at 5% of planning materiality, as well as differences below that threshold that, in 
our view, warranted reporting on qualitative grounds. 
We evaluate any uncorrected misstatements against both the quantitative 
measures of materiality discussed above and in light of other relevant qualitative 
considerations in forming our opinion.
OTHER INFORMATION 
The other information comprises the information included in the annual report 
set out on pages 1 to 197, other than the financial statements and our auditor’s 
report thereon. The directors are responsible for the other information 
contained within the annual report. 
Our opinion on the Financial Statements does not cover the other information 
and, except to the extent otherwise explicitly stated in this report, we do not 
express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the Financial 
Statements or our knowledge obtained in the course of the audit or otherwise 
appears to be materially misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine whether this 
gives rise to a material misstatement in the financial statements themselves. If, 
based on the work we have performed, we conclude that there is a material 
misstatement of the other information, we are required to report that fact.
We have nothing to report in this regard.
OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006
In our opinion, the part of the directors’ remuneration report to be audited has 
been properly prepared in accordance with the Companies Act 2006.
In our opinion, based on the work undertaken in the course of the audit:
	– the information given in the strategic report and the directors’ report for the 
financial year for which the Financial Statements are prepared is consistent 
with the Financial Statements; and 
	– the strategic report and the directors’ report have been prepared in 
accordance with applicable legal requirements.
MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
In the light of the knowledge and understanding of the Group and the Parent 
Company and its environment obtained in the course of the audit, we have not 
identified material misstatements in the strategic report or the directors’ report.
We have nothing to report in respect of the following matters in relation to 
which the Companies Act 2006 requires us to report to you if, in our opinion:
	– adequate accounting records have not been kept by the Parent Company, or 
returns adequate for our audit have not been received from branches not 
visited by us; or
	– the Parent Company Financial Statements and the part of the Directors’ 
Remuneration Report to be audited are not in agreement with the accounting 
records and returns; or
	– certain disclosures of directors’ remuneration specified by law are not 
made; or
	– we have not received all the information and explanations we require for 
our audit
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
WATCHES OF SWITZERLAND GROUP PLC
continued
204 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
STARTING 
BASIS
Profit before tax – £92.1m
ADJUSTMENTS
	– Exceptional items – £33.2m
MATERIALIT Y
	– Totals £125.3m
	– Materiality of £6.2m (5% of materiality basis)
During the course of our audit, we reassessed initial materiality and trued this up 
to final results to reflect the full year actual profit before tax and exceptional items.
Performance materiality
The application of materiality at the individual account or balance level. It is set at 
an amount to reduce to an appropriately low level the probability that the aggregate 
of uncorrected and undetected misstatements exceeds materiality.
On the basis of our risk assessments, together with our assessment of the 
Group’s overall control environment, our judgement was that performance 
materiality was 75% (2023: 75%) of our planning materiality, namely £4.6m 
(2023: £5.8m). We have set performance materiality at this percentage as we did 
not anticipate a significant level of audit differences following our 2023 audit.

CORPORATE GOVERNANCE STATEMENT
We have reviewed the directors’ statement in relation to going concern, longer-
term viability and that part of the Corporate Governance Statement relating to 
the Group and Company’s compliance with the provisions of the UK Corporate 
Governance Code specified for our review by the Listing Rules.
Based on the work undertaken as part of our audit, we have concluded that each of 
the following elements of the Corporate Governance Statement is materially 
consistent with the Financial Statements or our knowledge obtained during the audit:
	– Directors’ statement with regards to the appropriateness of adopting the 
going concern basis of accounting and any material uncertainties identified 
set out on page 140;
	– Directors’ explanation as to its assessment of the Company’s prospects, the 
period this assessment covers and why the period is appropriate set out on 
page 141;
	– Director’s statement on whether it has a reasonable expectation that the 
Group will be able to continue in operation and meets its liabilities set out on 
page 141;
	– Directors’ statement on fair, balanced and understandable set out on 
page 168;
	– Board’s confirmation that it has carried out a robust assessment of the 
emerging and principal risks set out on page 134;
	– The section of the annual report that describes the review of effectiveness 
of risk management and internal control systems set out on page 169; and;
	– The section describing the work of the Audit & Risk committee set out on 
page 165
RESPONSIBILITIES OF DIRECTORS
As explained more fully in the directors’ responsibilities statement set out on page 
194, the directors are responsible for the preparation of the Financial Statements 
and for being satisfied that they give a true and fair view, and for such internal control 
as the directors determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error. 
In preparing the Financial Statements, the directors are responsible for assessing 
the Group and Parent Company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the directors either intend to liquidate the 
group or the parent company or to cease operations, or have no realistic 
alternative but to do so.
AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL 
STATEMENTS 
Our objectives are to obtain reasonable assurance about whether the Financial 
Statements as a whole are free from material misstatement, whether due to fraud 
or error, and to issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted 
in accordance with ISAs (UK) will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these Financial Statements. 
EXPLANATION AS TO WHAT EXTENT THE AUDIT WAS CONSIDERED 
CAPABLE OF DETECTING IRREGULARITIES, INCLUDING FRAUD 
Irregularities, including fraud, are instances of non-compliance with laws and 
regulations. We design procedures in line with our responsibilities, outlined above, 
to detect irregularities, including fraud. The risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting 
from error, as fraud may involve deliberate concealment by, for example, forgery 
or intentional misrepresentations, or through collusion. The extent to which our 
procedures are capable of detecting irregularities, including fraud is detailed below.
However, the primary responsibility for the prevention and detection of fraud 
rests with both those charged with governance of the company and management. 
	– We obtained an understanding of the legal and regulatory frameworks that are 
applicable to the group and determined that the most significant are frameworks 
which are directly relevant to specific assertions in the Financial Statements are 
those that relate to the reporting framework (UK adopted international 
accounting standards, FRS 102, the Companies Act 2006 and UK Corporate 
Governance Code). In addition, we concluded that there are certain significant 
laws and regulations which may have an effect on the determination of the 
amounts and disclosures in the Financial Statements being the Listing Rules of 
the UK Listing Authority, and those laws and regulations relating to General 
Data Protection Regulation (GDPR), health and safety and employee matters.
	– We understood how Watches of Switzerland Group PLC is complying with 
those frameworks by making enquiries of management, internal audit, those 
responsible for legal and compliance matters and the Company Secretary 
and General Counsel. We confirmed our enquiries through our review of 
Board minutes, papers provided to the Audit & Risk Committee and 
correspondence received from regulatory bodies.
	– We assessed the susceptibility of the Group’s Financial Statements to material 
misstatement, including how fraud might occur by meeting with management 
and internal audit to understand where they considered there was 
susceptibility to fraud. We also considered performance targets and the 
potential incentives or opportunities to manage earnings or influence the 
perceptions of analysts. We considered the programmes and controls that 
the Group has established to address risks identified, or that otherwise 
prevent, deter and detect fraud; and how senior management monitors 
those programmes and controls. Where the risk was considered to be 
higher, we performed audit procedures to address each identified fraud risk 
as discussed in the key audit matters section above. These procedures 
included testing manual journals and were designed to provide reasonable 
assurance that the Financial Statements were free from material fraud.
	– Based on this understanding we designed our audit procedures to identify 
non-compliance with such laws and regulations. Our procedures involved 
understanding management’s internal controls over compliance with laws 
and regulations; reviewing internal audit reports and whistleblowing 
investigation reports provided to the Audit & Risk Committee; making 
enquiries of legal counsel, Group management, internal audit; and inspecting 
journal entries for evidence of non-compliance. 
A further description of our responsibilities for the audit of the financial 
statements is located on the Financial Reporting Council’s website at https://
www.frc.org.uk/auditorsresponsibilities. This description forms part of our 
auditor’s report.
OTHER MATTERS WE ARE REQUIRED TO ADDRESS 
	– Following the recommendation from the Audit & Risk committee we were 
appointed by the company on 17 October 2019 to audit the financial 
statements for the year ending 26 April 2020 and subsequent financial periods. 
	– The period of total uninterrupted engagement including previous renewals 
and reappointments is 5 years, covering the years ending 26 April 2020 to 
28 April 2024.
	– The audit opinion is consistent with the additional report to the Audit & 
Risk Committee.
USE OF OUR REPORT
This report is made solely to the company’s members, as a body, in accordance 
with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been 
undertaken so that we might state to the company’s members those matters we 
are required to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s members as a body, for 
our audit work, for this report, or for the opinions we have formed. 
 
JULIE CARLYLE (SENIOR STATUTORY AUDITOR)
FOR AND ON BEHALF OF ERNST & YOUNG LLP, STATUTORY AUDITOR
London
26 June 2024
205 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Note
52-week period 
ended 
28 April 2024
£m
52week period 
ended 
30 April 2023
£m
Revenue
2, 3
1,537.9
1,542.8
Cost of sales
(1,348.5)
(1,324.1)
Exceptional cost of sales
4
0.5
–
GROSS PROFIT
189.9
218.7
Administrative expenses
(37.5)
(39.9)
Exceptional (impairment)/reversal of impairment of assets
4
(26.2)
0.7
Exceptional other administrative expenses
4
(6.2)
(0.9)
OPERATING PROFIT
120.0
178.6
Finance costs
7
(29.5)
(24.0)
Finance income
7
2.9
0.9
Exceptional finance costs
4,7
(1.3)
(0.7)
NET FINANCE COST
(27.9)
(23.8)
Profit before taxation
92.1
154.8
Taxation
8
(33.0)
(33.0)
Profit for the financial period
59.1
121.8
EARNINGS PER SHARE
Basic
9
25.0p
51.2p
Diluted
9
24.8p
50.9p
CONSOLIDATED INCOME STATEMENT
FOR THE 52 WEEKS ENDED 28 APRIL 2024
206 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Note
52 week period 
ended 
28 April 2024
£m
52 week period 
ended 
30 April 2023
£m
Profit for the financial period
59.1
121.8
Other comprehensive income/(expense):
ITEMS THAT MAY BE RECLASSIFIED TO PROFIT OR LOSS
Foreign exchange gain/(loss) on translation of foreign operations
1.7
(3.1)
Related current tax movements
8
(0.1)
0.1
1.6
(3.0)
ITEMS THAT WILL NOT BE RECLASSIFIED TO PROFIT OR LOSS
Actuarial movements on defined benefit pension scheme
19
(0.9)
0.3
Related deferred tax movements
8
0.2
(0.1)
(0.7)
0.2
Other comprehensive income/(expense) for the period
0.9
(2.8)
Total comprehensive income for the period
60.0
119.0
The notes on pages 211 to 247 are an integral part of these Consolidated Financial Statements. 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE 52 WEEKS ENDED 28 APRIL 2024
207 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Note
28 April 2024
£m
30 April 2023
£m
ASSETS
NON-CURRENT ASSETS
Goodwill
10
199.3
182.8
Intangible assets
10
16.4
17.6
Property, plant and equipment
11
191.4
154.4
Right-of-use assets
12
381.8
359.1
Deferred tax assets
8
0.4
6.2
Post-employment benefit asset
19
–
0.1
Trade and other receivables
13
2.1
2.1
791.4
722.3
CURRENT ASSETS
Inventories
14
393.3
356.0
Current tax asset
4.5
2.6
Trade and other receivables
13
22.5
17.7
Cash and cash equivalents
15
115.7
136.4
536.0
512.7
Total assets
1,327.4
1,235.0
LIABILITIES
CURRENT LIABILITIES
Trade and other payables
16
(215.4)
(218.7)
Current tax liability
–
(4.9)
Lease liabilities
12
(57.0)
(47.4)
Provisions
17
(1.9)
(1.8)
(274.3)
(272.8)
NON-CURRENT LIABILITIES
Trade and other payables
16
(1.1)
(0.9)
Deferred tax liabilities
8
(3.4)
(3.0)
Lease liabilities
12
(403.4)
(363.0)
Borrowings
18
(113.3)
(120.0)
Post-employment benefit obligations
19
(0.2)
–
Provisions
17
(8.7)
(6.0)
(530.1)
(492.9)
Total liabilities
(804.4)
(765.7)
Net assets
523.0
469.3
EQUITY
Share capital
20
3.0
3.0
Share premium
20
147.1
147.1
Merger reserve
20
(2.2)
(2.2)
Other reserves
20
(23.4)
(18.4)
Retained earnings
394.1
337.0
Foreign exchange reserve
20
4.4
2.8
Total equity
523.0
469.3
The notes on pages 211 to 247 are an integral part of these Consolidated Financial Statements.
The Consolidated Financial Statements were approved and authorised for issue by the Board and were signed on its behalf by:
L A ROMBERG
CHIEF FINANCIAL OFFICER
Date: 26 June 2024
CONSOLIDATED BALANCE SHEET
AS AT 28 APRIL 2024
208 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Share 
capital
£m
Share 
premium
£m
Merger 
reserve
£m
Other 
reserves
£m
Retained 
earnings
£m
Foreign 
exchange 
reserve
£m
Total equity 
attributable to 
owners
£m
Balance at 1 May 2022 
3.0
147.1
(2.2)
(6.7)
214.3
5.8
361.3
Profit for the financial period 
–
–
–
–
121.8
–
121.8
Other comprehensive income, net of tax
–
–
–
–
0.2
(3.0)
(2.8)
Total comprehensive income
–
–
–
–
122.0
(3.0)
119.0
Purchase of own shares
–
–
–
(14.5)
–
–
(14.5)
Share-based payment charge (note 21)
–
–
–
–
3.5
–
3.5
Share-based payments
–
–
–
2.8
(2.8)
–
–
Tax on items credited to equity
–
–
–
–
(0.5)
–
(0.5)
Tax on vested shares moved to current tax
–
–
–
–
0.5
–
0.5
Total other transactions
–
–
–
(11.7)
0.7
–
(11.0)
Balance at 30 April 2023 
3.0
147.1
(2.2)
(18.4)
337.0
2.8
469.3
Profit for the financial period 
–
–
–
–
59.1
–
59.1
Other comprehensive income, net of tax
–
–
–
–
(0.7)
1.6
0.9
Total comprehensive income
–
–
–
–
58.4
1.6
60.0
Purchase of own shares (note 20)
–
–
–
(7.2)
–
–
(7.2)
Share-based payment charge (note 21)
–
–
–
–
2.1
–
2.1
Share-based payments
–
–
–
2.2
(2.2)
–
–
Tax on items credited to equity
–
–
–
–
(1.1)
–
(1.1)
Tax on vested shares moved to current tax
–
–
–
–
(0.1)
–
(0.1)
Total other transactions
–
–
–
(5.0)
(1.3)
–
(6.3)
Balance at 28 April 2024 
3.0
147.1
(2.2)
(23.4)
394.1
4.4
523.0
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
AS AT 28 APRIL 2024
209 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Note
52 week period
 ended
28 April 2024
52 week period
 ended
30 April 2023
£m
£m
CASH FLOWS FROM OPERATING ACTIVITIES
Profit for the period
59.1
121.8
Adjustments for:
Depreciation of property, plant and equipment
11
39.7
32.3
Depreciation of right-of-use assets
12
54.8
50.3
Depreciation of right-of-use assets – exceptional items (note 4)
12
1.2
–
Amortisation of intangible assets
10
3.6
3.2
Impairment of property, plant and equipment
11
–
0.4
Impairment of right-of-use assets – exceptional items (note 4)
12
16.4
–
Impairment of property, plant and equipment – exceptional items (note 4)
11
9.8
–
Reversal of impairment of property, plant and equipment – exceptional items (note 4)
11
–
(0.5)
Reversal of impairment of right-of-use assets – exceptional items (note 4)
12
–
(0.2)
Loss on disposal of property, plant and equipment
11
1.1
0.8
Gain on lease modifications
12
(0.8)
(1.3)
Share-based payment charge
21
2.1
3.5
Finance income
7
(2.9)
(0.9)
Finance costs 
7
29.5
24.0
Finance costs – exceptional items (note 4)
7
1.3
0.7
Taxation
8
33.0
33.0
Increase in inventory
(11.3)
(51.5)
(Increase)/decrease in debtors
(4.4)
1.5
(Decrease)/increase in creditors, provisions and pensions
(6.7)
22.1
Cash generated from operations
225.5
239.2
Pension scheme contributions
19
(0.7)
(0.7)
Tax paid
(33.5)
(26.6)
Total net cash generated from operating activities
191.3
211.9
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of non-current assets:
Property, plant and equipment additions 
11
(81.6)
(75.0)
Intangible asset additions 
10
(2.4)
(2.7)
Movement on capital expenditure accrual
4.1
7.1
Cash outflow from purchase of non-current assets
(79.9)
(70.6)
Interest received
3.0
–
Acquisition of subsidiaries net of cash acquired 
24
(44.2)
(24.9)
Total net cash outflow from investing activities
(121.1)
(95.5)
CASH FLOWS FROM FINANCING ACTIVITIES
Purchase of own shares
20
(7.2)
(21.3)
Repayment of term loan
18
(120.0)
–
Proceeds from multicurrency revolving loan facility
18
115.0
–
Costs directly attributable to raising new loan facility
18
(2.2)
–
Payment of capital element of leases
12
(46.0)
(42.0)
Payment of interest element of leases
12
(22.1)
(17.2)
Interest paid
(9.2)
(4.7)
Net cash outflow from financing activities
(91.7)
(85.2)
Net (decrease)/increase in cash and cash equivalents
(21.5)
31.2
Cash and cash equivalents at the beginning of the period
136.4
105.9
Exchange gains/(losses) on cash and cash equivalents
0.8
(0.7)
Cash and cash equivalents at the end of period
115.7
136.4
Comprised of:
Cash at bank and in hand
15
93.8
120.7
Cash in transit
15
21.9
15.7
Cash and cash equivalents at end of period
115.7
136.4
CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE 52 WEEKS ENDED 28 APRIL 2024
210 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

1. ACCOUNTING POLICIES 
GENERAL INFORMATION
Watches of Switzerland Group PLC (the ‘Company’) is a public limited company, 
limited by shares, which is listed on the London Stock Exchange and incorporated 
and domiciled in England and Wales. The address of the registered office is 
Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT. The Company 
and its subsidiaries together form the Group.
The principal activity of the Group is the retailing of luxury watches and jewellery, 
both in showrooms and online. At the balance sheet date, the Group was trading 
from 167 UK and Europe based showrooms, and 56 US based showrooms. The 
Group mainly trades under five prestigious brands: Watches of Switzerland (UK 
and US), Mappin & Webb (UK), Goldsmiths (UK), Mayors (US) and Betteridge 
(US), with a complementary jewellery offering. 
The Consolidated Financial Statements are presented in Pounds Sterling (£), 
which is the Group’s presentational currency, and are shown in £millions to one 
decimal place.
BASIS OF PREPARATION
The Consolidated Financial Statements include the financial statements of the 
Company and its subsidiary undertakings made up to 28 April 2024. A subsidiary is 
an entity that is controlled by the parent. The financial year represents the 52 
weeks to 28 April 2024 (prior financial year 52 weeks to 30 April 2023). The 
financial year-end date is determined to be the Sunday closest to 30 April each year. 
The Consolidated Financial Statements are prepared in accordance with UK 
adopted international accounting standards. The Consolidated Financial 
Statements have been prepared under the historical cost convention except for 
pension assets which are measured at fair value.
GOING CONCERN
On 9 May 2023, the Group signed a new five-year £225.0 million multicurrency 
revolving loan facility with lenders. The existing facilities were repaid and 
extinguished on this date. Further, on 23 February 2024, the Group agreed a new 
$115.0 million term facility agreement for use in relation to the Roberto Coin Inc. 
acquisition. This facility was drawn down post year-end to allow cash settlement 
of the acquisition consideration on 8 May 2024. As a result, the going concern 
assessment has been carried out taking into account all facilities now in place.
The key covenant tests attached to the Group’s facilities are a measure of net 
debt to EBITDA, and the Fixed Charge Cover Ratio (FCCR) at each April and 
October. The facility covenants are on a pre-IFRS 16 basis and exclude share-
based payment costs. Net debt to EBITDA is defined as the ratio of total net 
debt at the reporting date to the last 12 month Adjusted EBITDA. This ratio 
must not exceed 3. The FCCR is the ratio of Adjusted EBITDA plus rent to the 
total finance charge and rent for the 12 months to the reporting date. This ratio 
must exceed 1.6. At 28 April 2024, the Group comfortably satisfied the covenant 
tests with net debt to EBITDA being less than 3 and the FCCR exceeding 1.6.
At the balance sheet date, the Group had a total of £225.0 million in available 
committed facilities, of which £115.0 million was drawn down. Net cash at this 
date was £0.7 million with liquidity headroom (defined as unrestricted cash plus 
undrawn available facilities) of £209.3 million. The UK bank facility of £225.0 
million is due to expire in May 2028. The new $115.0 million term facility is a 
12-month facility with two six-month extension options within the Group’s 
control to bring the expiry date to February 2026. This facility did not increase 
the year-end liquidity balance as its use was restricted to the acquisition of 
Roberto Coin Inc. 
Further detail with regards to covenant tests and liquidity headroom can be 
found in borrowings note 18 within the Consolidated Financial Statements.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
In assessing whether the going concern basis of accounting is appropriate, the 
directors have reviewed various trading scenarios for the period to 31 October 
2025 from the date of this report. These included:
	– The base case forecast which used the FY25 budget approved by the 
Board in May 2024 and six-months of the Long Range Plan. These included 
the following key assumptions:
	– The more challenging trading environment of FY24 will continue into 
FY25 with improvement into FY26 in line with market sentiment
	– Revenue forecast supported by expected luxury watch supply 
	– Increased cost base in line with macroeconomic environment and 
environmental targets
	– Inclusion of Roberto Coin Inc. results at historical levels
The budget aligns to the Guidance given on page 13. Under this budget, the 
Group has significant liquidity and complies with all covenant tests to 31 October 
2025. Our Guidance reflects current visibility of supply from key brands and 
confirmed showroom refurbishments, openings and closures, and excludes 
uncommitted capital projects and acquisitions which would only occur if 
expected to be incremental to the business. 
	– Severe but plausible scenarios of:
	– 20% reduction in sales against the budget due to reduced consumer 
confidence and lower disposable income due to the cost-of-living challenges. 
This scenario did not include cost mitigations which are given below
	– The realisation of material risks detailed within the Principal Risks and 
Uncertainties on pages 134 to 139 (including potential data breaches and 
non-compliance with laws and regulations), and also environmental risks 
highlighted on pages 114 to 117 
Under these scenarios the net debt to EBITDA and the FCCR covenants 
would be complied with. 
	– Reverse stress-testing of cash flows during the going concern period was 
performed. This determined what level of reduced EBITDA and worst case 
cash flows would result in a breach of the liquidity or covenant tests. The 
likelihood of this level of reduced EBITDA is considered remote taking into 
account current trading and liquidity headroom, as well as mitigating actions 
within management’s control (as noted below) plus the fact that this would 
represent a significant reduction in sales and margin from prior financial years
	– Should trading be worse than the outlined severe but plausible scenarios, 
the Group has the following mitigating actions within management’s control:
	– Reduction of marketing spend
	– Reduction in the level of inventory holding and purchases
	– Restructuring of the business with headcount and showroom operations 
savings
	– Redundancies and pay freezes
	– Reducing the level of planned capex
The directors also considered whether there were any events or conditions 
occurring just outside the going concern period that should be considered in 
their assessment, including whether the going concern period needed to be 
extended. The scenarios modelled by the directors confirmed the ability, under 
the base and severe but plausible downsides, for the Group to repay the new 
$115.0 million term facility at the end of the going concern period.
As a result of the above analysis, including potential severe but plausible scenarios 
and the reserve stress test, the Board believes that the Group and Company is 
able to adequately manage its financing and principal risks, and that the Group 
and Company will be able to operate within the level of its facilities and meet the 
required covenants for the period to 31 October 2025. For this reason, the 
Board considers it appropriate for the Group and Company to adopt the going 
concern basis in preparing the Consolidated Financial Statements.
211 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

1. ACCOUNTING POLICIES (CONTINUED)
CLIMATE CHANGE
In preparing the Consolidated Financial Statements management has considered 
the impact of climate change, particularly in the context of the disclosures 
included in the Strategic Report. These considerations did not have a material 
impact on the Consolidated Financial Statements, including the Group’s going 
concern assessment to 31 October 2025 and the viability of the Group over the 
next three years (refer to the Viability Statement on page 141).
EXCEPTIONAL ITEMS
The Group presents as exceptional items on the face of the Consolidated 
Income Statement those items of income and expense which, because of their 
size, nature or the expected infrequency of the events giving rise to them, merit 
separate presentation to provide a better understanding of the elements of 
financial performance in the financial period, so as to assess trends in financial 
performance. Further details on exceptional items are given within note 4. 
ALTERNATIVE PERFORMANCE MEASURES (APMS)
The Group has identified certain measures that it believes will assist the 
understanding of the performance of the business. These APMs are not defined 
or specified under the requirements of IFRS.
The Group believes that these APMs, which are not considered to be a substitute 
for, or superior to, IFRS measures, provide stakeholders with additional useful 
information on the underlying trends, performance and position of the Group 
and are consistent with how business performance is measured internally. The 
APMs are not defined by IFRS and therefore may not be directly comparable 
with other companies’ APMs. 
The key APMs that the Group uses include: Net margin, Adjusted EBITDA, 
Adjusted EBIT and Adjusted Earnings Per Share. These APMs are set out in the 
Glossary on pages 254 to 257, including explanations of how they are calculated 
and how they are reconciled to a statutory measure where relevant. 
The Group makes certain adjustments to the statutory profit measures in order 
to derive many of these APMs. The Group’s policy is to exclude items that are 
considered non-underlying and exceptional due to their size, nature or incidence, 
and are not considered to be part of the normal operating costs of the Group. 
Treatment as an adjusting item provides stakeholders with additional useful 
information to assess the year-on-year trading performance of the Group but 
should not be considered in isolation of statutory measures.
FOREIGN CURRENCIES
The Consolidated Financial Statements are presented in Pounds Sterling (£), 
which is the Group’s presentational currency, and are shown in £millions to one 
decimal place. The Group includes foreign entities whose functional currencies 
are not Pounds Sterling (£). On consolidation, the assets and liabilities of those 
entities are translated at the exchange rates at the balance sheet date and income 
and expenses are translated at average rates during the period. Translation 
differences are recognised in other comprehensive income. 
Transactions in currencies other than an entity’s functional currency are 
recorded at the exchange rate on the transaction date, whilst assets and liabilities 
are translated at exchange rates at the balance sheet date. Exchange differences 
are recognised in the Consolidated Income Statement.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
SEGMENT REPORTING
Operating segments are reported in a manner consistent with the internal 
reporting provided to the Chief Operating Decision-Makers (CODMs). The 
CODMs, who are responsible for allocating resources and assessing performance 
of the operating segments, have been identified as the Chief Executive Officer 
and Chief Financial Officer of the Group. The CODMs review the key profit 
measures Adjusted Earnings Before Interest, Tax, Depreciation and Amortisation 
(EBITDA) and Adjusted Earnings Before Interest and Tax (EBIT), both shown 
pre-exceptional items and IFRS 16.
REVENUE
The Group is in the business of selling luxury watches and jewellery and providing 
ongoing services to our customers, such as repairs and servicing. Revenue from 
contracts with customers is recognised when control of the goods or services is 
transferred to the customer at an amount that reflects the consideration to which 
the Group expects to be entitled in exchange for those goods or services. The 
Group has concluded that it is the principal in its revenue arrangements because 
it controls the goods or services before transferring them to the customer.
In determining the transaction price for the sale of goods, the Group considers 
the existence of significant financing components.
Sale of goods
Revenue from sale of goods is recognised at the point in time when control of 
the asset is transferred to the customer, generally on delivery of the goods.
Sale of goods – retail
Sales of goods are recognised when a Group entity sells a product to the 
customer and control of the goods is transferred to the customer. Retail sales are 
usually settled in cash or by card. It is the Group’s policy to sell its products to the 
retail customer with a right to return within 14 days for a cash refund and 30 days 
for a product exchange. The Group does not operate any loyalty programmes.
Where sales are made on credit provided by a third-party, revenue is recognised 
immediately on sale of the product and control has been passed to the customer. 
The Group offers Interest Free Credit on certain goods and the cost of this 
product is netted against revenue.
Sale of goods – online
Revenue from the sale of goods on the internet is recognised at the point that 
control has passed to the customer, which is the point of delivery. Transactions 
are settled by credit or payment card. Where sales are made on credit provided 
by a third-party, revenue is recognised when control has been passed to the 
customer, on delivery.
Rendering of services
Revenue from a contract to provide services, such as product repairs and 
servicing, is recognised in the period in which the services are provided. Revenue 
is recognised when the following conditions are satisfied:
	– The amount of revenue can be measured reliably
	– It is probable that the Group will receive the consideration due under the 
contract
	– The service has been completed; and
	– Control of the good is passed back to the customer
212 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Contract balances – customer deposits and gift cards
A customer deposit or gift card liability is the obligation to transfer goods or 
services to a customer for which the Group has received consideration. If 
consideration is received before the Group transfers goods or services to the 
customer, revenue is deferred and a customer deposit or gift card liability is 
recognised. Customer deposits and gift cards are recognised as revenue when 
the customer is passed control of the goods. 
Gift card redemptions are estimated on the basis of historical redemptions and 
are reviewed regularly and updated to reflect management’s best estimate of 
patterns of redemption. The estimated non-redemption is recognised in revenue 
based on historical redemptions.
Cost of sales
Included within cost of sales are any items which are directly attributable to the 
sale of goods and services. This includes the cost of bringing inventory into a 
condition to sell, wages and salaries, depreciation on land and buildings and 
fittings and equipment and other costs directly attributable to the cost of selling 
goods and services.
Insurance contracts
The Group issues contracts that transfer insurance risk which are classified as 
insurance contracts. This activity is completed through the Aurum Insurance 
(Guernsey) Limited subsidiary which is fully consolidated. The Group manages its 
risk via its underwriting strategy within its overall risk management framework.
Commission income is earned in showrooms through the sale of insurance 
policies by Watches of Switzerland Company Limited. Premiums are earned 
from the date of the attachment of risk, over the indemnity period, based on the 
pattern of risks underwritten. The earned portion of premiums written is 
recognised as revenue. Unearned premium represents the proportion of 
premiums written which is estimated to be earned in future financial years, 
calculated separately for each insurance contract using the daily pro-rata method. 
Claims and claims handling expenses are recognised as incurred based on the 
estimated cost of settling all liabilities arising on events occurring up to the 
balance sheet date.
Share-based payments
Some employees (including senior executives) of the Group receive remuneration 
in the form of share-based payments, whereby employees render services as 
consideration for equity instruments (equity-settled transactions). The fair value 
of the equity-settled awards is calculated at grant date using a Black-Scholes 
model. The resulting cost is charged in the Consolidated Income Statement over 
the vesting period of the option or award and is regularly reviewed and adjusted 
for the expected and actual number of options or awards vesting. This applies to 
LTIP Awards, Deferred Share Bonus Schemes, Save as You Earn and Employee 
Stock Purchase Plan Awards, and Free Share Awards.
Service and non-service performance conditions are not taken into account 
when determining the grant date fair value of awards, but the likelihood of the 
conditions being met is assessed as part of the Group’s best estimate of the 
number of equity instruments that will ultimately vest. No expense is recognised 
for awards that do not ultimately vest because of non-market performance and/
or service conditions that have not been met. 
The social security contributions payable in connection with the award of the 
share options is determined at each balance sheet date as a liability with the total 
cost recognised in the Consolidated Income Statement over the vesting period. 
Own shares held
Own shares represent the shares of Watches of Switzerland Group PLC that 
are held in an Employee Benefit Trust which has been set up for this purpose. 
The Company adopts a ‘look-through’ approach which, in substance, accounts 
for the trust as an extension of the Company. Own shares are recorded at cost 
and are deducted from equity.
Taxation
Taxation, comprised of current and deferred tax, is charged or credited to the 
Consolidated Income Statement unless it relates to items recognised in other 
comprehensive income or directly in equity. In such cases, the related tax is also 
recognised in other comprehensive income or directly in equity. 
Current tax liabilities are measured at the amount expected to be paid, based on 
tax rates and laws that are enacted or substantively enacted at the balance sheet 
date. 
Deferred tax is accounted for using the balance sheet liability method and is 
calculated using rates of taxation enacted or substantively enacted at the balance 
sheet date which are expected to apply when the asset or liability is settled. 
Deferred tax liabilities are generally recognised for all taxable temporary 
differences. Deferred tax assets are only recognised to the extent that it is probable 
that taxable profits will be available against which deductible temporary differences 
can be utilised. Deferred tax is not recognised in respect of investments in 
subsidiaries where the reversal of any taxable temporary differences can be 
controlled and are unlikely to reverse in the foreseeable future. Deferred tax assets 
and liabilities are offset when there is a legally enforceable right to offset and there 
is an intention to settle the balances on a net basis. 
Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost 
of an acquisition is measured as the aggregate of the consideration transferred, 
which is measured at acquisition date fair value, and the amount of any non-
controlling interests in the acquiree. Acquisition-related costs are expensed as 
incurred and included in administrative expenses.
The Group determines that it has acquired a business when the acquired set of 
activities and assets include an input and a substantive process that together 
significantly contribute to the ability to create outputs. The acquired process is 
considered substantive if it is critical to the ability to continue producing outputs, 
and the inputs acquired include an organised workforce with the necessary skills, 
knowledge or experience to perform that process or it significantly contributes 
to the ability to continue producing outputs and is considered unique or scarce 
or cannot be replaced without significant cost, effort or delay in the ability to 
continue producing outputs.
When the Group acquires a business, it assesses the financial assets and liabilities 
assumed for appropriate classification and designation in accordance with the 
contractual terms, economic circumstances and pertinent conditions as at the 
acquisition date.
Any contingent consideration to be transferred by the acquirer will be recognised 
at fair value at the acquisition date. Contingent consideration classified as an asset 
or liability that is a financial instrument and within the scope of IFRS 9 ‘Financial 
Instruments’, is measured at fair value with the changes in fair value recognised 
in the statement of profit or loss in accordance with IFRS 9. 
Goodwill is initially measured at cost (being the excess of the aggregate of the 
consideration transferred and the amount recognised for non-controlling 
interests and any previous interest held over the net identifiable assets acquired 
and liabilities assumed). If the fair value of the net assets acquired is in excess of 
the aggregate consideration transferred, the Group reassesses whether it has 
correctly identified all of the assets acquired and all of the liabilities assumed and 
reviews the procedures used to measure the amount to be recognised at the 
acquisition date. If the reassessment still results in an excess of the fair value of 
net assets acquired over the aggregate consideration transferred, then the gain 
is recognised in profit or loss.
After initial recognition, goodwill is measured at cost less any accumulated 
impairment losses.
213 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

1. ACCOUNTING POLICIES (CONTINUED)
Intangible assets
Research and development
Expenditure on research activities is recognised in the Consolidated Income 
Statement as an expense as incurred.
Other intangible assets
Expenditure on internally generated goodwill and brands is recognised in the 
Consolidated Income Statement as an expense as incurred.
Other intangible assets that are acquired by the Group are stated at cost less 
accumulated amortisation and accumulated impairment losses. 
The cost of intangible assets acquired in a business combination is capitalised 
separately from goodwill if the fair value can be measured reliably at the 
acquisition date. 
Acquired computer software licences are capitalised based on the costs incurred 
to acquire and bring to use the specific software. Software is measured initially at 
acquisition cost or costs incurred to develop the asset. Following initial recognition, 
software is carried at cost less accumulated amortisation. Assets are amortised 
on a straight-line basis over their estimated useful lives of three to five years.
Cloud software licence agreements
Licence agreements to use cloud software are treated as service contracts and 
expensed in the Consolidated Income Statement, unless the Group has both a 
contractual right to take possession of the software at any time without 
significant penalty, and the ability to run the software independently of the host 
vendor. In such cases the licence agreement is capitalised as software within 
intangible assets. Costs to configure or customise a cloud software licence are 
expensed alongside the related service contract in the Consolidated Income 
Statement, unless they create a separately identifiable resource controlled by the 
Group, in which case they are capitalised.
Amortisation
Amortisation is charged to the Consolidated Income Statement on a straight-line 
basis over the estimated useful lives of intangible assets. Amortisation is 
recognised wholly within cost of sales. Intangible assets are amortised from the 
date they are available for use. The estimated useful lives are as follows:
Computer software
3 to 5 years
Brands
5 to 30 years
Agency agreements
10 years
The bases for choosing these useful lives are:
	– Brand longevity considering brand history and market awareness
	– Agency agreements considering the longevity of the agreements in place 
with a major supplier
The Group reviews the amortisation period and method when events and 
circumstances indicate that the useful life may have changed since the last 
reporting date. 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
Property, plant and equipment
Management accounts for property, plant and equipment under the cost basis of 
IAS 16 ‘Property, plant and equipment’, rather than applying the alternative 
(revaluation) treatment. The cost of property, plant and equipment includes 
directly attributable costs. 
Depreciation is provided on the cost of all other assets (except assets in the 
course of construction), so as to write off the cost, less residual value, on a 
straight-line basis over the expected useful economic life of the assets concerned, 
as follows:
Land and buildings	
	
	
	
 Lease period
Fittings and equipment	
	
	
 3 to 10 years
Useful lives and residual values are reviewed at each balance sheet date and 
revised where expectations are significantly different from previous estimates. In 
such cases, the depreciation charge for current and future periods is adjusted 
accordingly. The impact of climate change on asset lives has also been considered 
in the period. Asset lives are not affected by climate actions taking place.
Impairment of non-financial assets
The carrying values of non-financial assets are reviewed at each balance sheet 
date to determine whether there is any indication of impairment. If any 
impairment loss arises, the asset is adjusted to its estimated recoverable amount 
and the difference is recognised in the Income Statement.
Property, plant and equipment and other non-current assets are reviewed for 
impairment if events or changes in circumstances indicate that the carrying 
amount of an asset or a cash generating unit (CGU) is not recoverable. A CGU 
is the smallest identifiable group of assets that generate independent cash flows 
which are monitored by management and the CODMs. The Group consider this 
to be showroom locations or offices. CGUs are grouped for the purposes of 
allocating goodwill where the CGU group is expected to benefit from synergies, 
such as sharing of centralised functions and management. Goodwill allocated to 
groups of CGUs is tested annually for impairment and whenever there is an 
indication that the goodwill may be impaired. 
Impairment testing is performed at several levels and applied in the order set out 
by IAS 36 ‘Impairment of assets’. Impairment testing is first applied to the assets 
within a CGU where the value of assets held by the CGU are compared to the 
recoverable value. Impairment testing is then performed at a higher level which 
compares the value of goodwill to the recoverable value of the associated group 
of CGUs.
Trade and other receivables 
Trade receivables represent outstanding customer balances less an allowance for 
Expected Credit Losses (ECLs). Trade receivables are recognised when the 
Group becomes party to the contract which happens when the goods are 
received and controlled by the end user. They are derecognised when the rights 
to receive the cash flows have expired e.g. due to the settlement of the 
outstanding amount or where the Group has transferred substantially all the 
risks and rewards associated with that contract. Other receivables are stated at 
invoice value less an allowance for ECLs. Trade and other receivables are 
subsequently measured at amortised cost as the business model is to collect 
contractual cash flows and the debt meets the Solely Payment of Principal and 
Interest (SPPI) criterion.
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Expected credit losses (ECLs)
The Group recognises an allowance for ECLs for customer and other receivables. 
IFRS 9 ‘Financial instruments’ requires a provision to be recognised on origination 
of a customer advance, based on its ECL.
The Directors have taken the simplification available under IFRS 9 5.5.15 which 
allows the loss amount in relation to a trade receivable to be measured at initial 
recognition and throughout its life at an amount equal to lifetime ECL. This 
simplification is permitted where there is either no significant financing 
component (such as customer receivables where the customer is expected to 
repay the balance in full prior to interest accruing) or where there is a significant 
financing component (such as where the customer expects to repay only the 
minimum amount each month), but the Directors make an accounting policy 
choice to adopt the simplification. Adoption of this approach means that 
Significant Increase in Credit Risk (SICR) and Date of Initial Recognition (DOIR) 
concepts are not applicable to the Group’s ECL calculations.
Lifetime ECLs are the ECLs that result from all possible default events over the 
expected life of a financial instrument. Trade and other receivables are only 
written off when the Group has exhausted all options to recover the amounts 
due and provided for in full when there is no reasonable expectation of recovery, 
which is the Group’s definition of default.
The assessment of credit risk and the estimation of ECL are required to be 
unbiased, probability-weighted and should incorporate all available information 
relevant to the assessment, including information about past events, current 
conditions and reasonable and supportable forecasts of economic conditions at 
the reporting date. The forward-looking aspect of IFRS 9 requires considerable 
judgement as to how changes in economic factors affect ECLs.
ECL charges in respect of customer receivables are recognised in the 
Consolidated Income Statement within cost of sales.
Inventories
Inventories are stated at the lower of cost and net realisable value. Cost includes 
all costs incurred in bringing each product to its present location and condition. 
Raw materials, consumables and goods for resale are recognised on an average 
cost basis. Net realisable value is the estimated selling price in the ordinary 
course of business, less applicable variable selling expenses.
Cash and cash equivalents
In the Consolidated Balance Sheet, cash and cash equivalents includes cash in 
hand, cash in transit, deposits held at call with banks and other short-term highly 
liquid investments with original maturities of three months or less. Cash in transit 
largely comprises amounts receivable on credit cards where the transaction has 
been authorised but the funds have yet to clear the bank. These balances are 
considered to be highly liquid, with minimal risk of default, and are typically 
received in less than three days. 
Provisions
Provisions are recognised when: 
	– The Group has a present legal or constructive obligation as a result of past 
events
	– It is probable that an outflow of resources will be required to settle the 
obligation and
	– The amount has been reliably estimated.
Provisions are not recognised for future operating losses.
Where there are a number of similar obligations, the likelihood that an outflow 
will be required in settlement is determined by considering the class of obligations 
as a whole. A provision is recognised even if the likelihood of an outflow with 
respect to any one item included in the same class of obligations may be small.
Provisions are measured at the present value of the expenditures expected to 
be required to settle the obligation using a pre-tax rate that reflects current 
market assessments of the time value of money and the risks specific to the 
obligation. The increase in the provision due to passage of time is recognised as 
an interest expense.
Post-employment benefit obligations
The Group operates various post-employment schemes, including both defined 
benefit schemes and defined contribution pension plans. Typically, defined 
benefit schemes define an amount of pension benefit that an employee will 
receive on retirement, usually dependent on one or more factors such as age, 
years of service and compensation.
The amount recognised in the Consolidated Balance Sheet in respect of the 
defined benefit pension scheme is the present value of the defined benefit 
obligation at the end of the reporting period less the fair value of scheme assets. 
The defined benefit obligation is calculated by a full yield-curve independent 
actuarial valuation. The present value of the defined benefit amount is determined 
by discounting the estimated future cash outflows using interest rates of high-
quality corporate bonds that are denominated in the currency in which the 
benefits will be paid, and that have terms to maturity approximating to the terms 
of the related pension obligation.
The current service cost of the defined benefit scheme, recognised in the 
Consolidated Income Statement in employee benefit expense, reflects the 
increase in the defined benefit obligation resulting from employee service in the 
current period, benefit changes, curtailments and settlements. Past-service costs 
are recognised immediately in the Consolidated Income Statement.
The net interest cost is calculated by applying the discount rate to the net balance 
of the defined benefit obligation and the fair value of scheme assets. This cost is 
included in employee benefit expense in the Consolidated Income Statement. 
Actuarial gains and losses arising from experience adjustments and changes in 
actuarial assumptions are charged or credited in other comprehensive income in 
the period in which they arise. Where the Group has an unconditional right to a 
refund, it recognises an asset measured as the amount of the surplus at the 
balance sheet date that is has a right to receive as a refund.
For defined contribution plans, the Group pays contributions to publicly or 
privately administered pension insurance plans on a mandatory, contractual or 
voluntary basis. The Group has no further payment obligations once the 
contributions have been paid. The contributions are recognised as an employee 
benefit expense when they are due.
Financial instruments – initial recognition and subsequent measurement
A financial instrument is any contract that gives rise to a financial asset in one 
entity and a financial liability or equity instrument in another entity.
The Group does not hold any derivative instruments in either the current or 
prior period. 
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1. ACCOUNTING POLICIES (CONTINUED)
Financial assets
Initial recognition and measurement
Financial assets are classified at initial recognition, and subsequently measured at 
amortised cost, Fair Value through Other Comprehensive Income (FVOCI) or 
Fair Value through Profit or Loss (FVPL). The classification is based on two criteria:
	– The Group’s business model for managing the assets; and
	– Whether the instruments’ contractual cash flows represent ‘Solely Payments 
of Principal and Interest’ on the principal amount outstanding (the SPPI 
criterion)
A summary of the Group’s financial assets is as follows:
Financial assets
Classification under IFRS 9
Trade and other receivables 
(excluding prepayments)
Amortised cost – held to collect as business 
model and SPPI met
Cash and short-term deposits
Amortised cost
Under IFRS 9 the Group initially measures a financial asset at its fair value plus 
directly attributable transaction costs, unless the asset is classified as FVPL. 
Transactional costs of financial assets carried at FVPL are expensed in the 
Consolidated Income Statement.
Subsequent measurement
Financial assets at amortised cost are subsequently measured at amortised cost 
using the effective interest rate (EIR) method. The amortised cost is reduced by 
impairment losses. Interest income, impairment or gain or loss on derecognition 
are recognised in profit or loss.
Derecognition
A financial asset is derecognised primarily when:
	– The rights to receive cash flows from the asset have expired; or
	– The Group has transferred its rights to receive cash flows from the asset or 
has assumed an obligation to pay the received cash flows in full without 
material delay to a third-party under a ‘pass-through’ arrangement; and 
either a) the Group has transferred substantially all the risks and rewards of 
the asset, or b) the Group has neither transferred nor retained substantially 
all the risks and rewards of the asset, but has transferred control of the asset.
Impairment 
The Group recognises an allowance for ECLs for all debt instruments not held 
at FVPL. The most significant financial assets of the Group are its trade 
receivables. ECLs are calculated in accordance with the accounting policies set 
out above.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
Financial liabilities
Initial recognition and measurement
The Group has classified its financial liabilities as follows:
Financial liabilities
Classification under IFRS 9
Interest-bearing loans and 
borrowings
Amortised cost
Trade and other payables (excluding 
accrued income)
Amortised cost
All financial liabilities are recognised initially at fair value and, in the case of loans 
and borrowings and payables, net of directly attributable transaction costs.
Subsequent measurement
A summary of the subsequent measurement of financial liabilities is set out 
below:
Financial liabilities at FVPL
Subsequently measured at fair value. Gains 
and losses are recognised in the 
Consolidated Income Statement 
Interest-bearing loans and 
borrowings
Subsequently measured at amortised cost 
using the EIR method. The EIR amortisation 
is included in finance costs in the Income 
Statement
Trade and other payables (excluding 
accrued income)
Subsequently measured at amortised cost 
Derecognition
A financial liability is derecognised when the obligation under the liability is 
discharged, cancelled or expires. When an existing financial liability is replaced by 
another from the same lender on substantially different terms, or the terms of 
an existing liability are substantially modified, such an exchange or modification is 
treated as the derecognition of the original liability and the recognition of a new 
liability. The difference in the respective carrying amounts is recognised in the 
Consolidated Income Statement.
Offsetting of financial instruments
Financial assets and financial liabilities are offset and the net amount is reported 
in the Balance Sheet if there is a currently enforceable legal right to offset the 
recognised amounts and there is an intention and ability to settle on a net basis, 
to realise the assets and settle the liabilities simultaneously.
Leases
The Group’s lease portfolio is principally comprised of property leases in relation 
to Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors and Betteridge 
showrooms, mono-brand boutiques and central offices. The leases typically run 
for terms between five and 20 years and may include break clauses or options 
to renew beyond the non-cancellable periods. The majority of the Group’s lease 
payments are subject to market review, usually every five years, with a number 
of leases having annual increases dependent on economic indices. Some lease 
agreements include rental payments which are contingent on the turnover of the 
property to which they relate. These payments are excluded from the calculation 
of the lease liabilities under IFRS 16 ‘Leases’. 
Definition of a lease
The Group assesses whether a contract is or contains a lease based on the 
definition of a lease under IFRS 16. A contract is, or contains, a lease if the 
contract conveys a right to control the use of an identified asset for a period of 
time in exchange for consideration. 
At inception or on reassessment of a contract that contains a lease component, 
the Group allocates the consideration in the contract to each lease and non-
lease component on the basis of their relative standalone prices.
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THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Lease liability – initial recognition
The Group recognises right-of-use assets and lease liabilities at the lease 
commencement date. The lease liabilities are initially measured at the present 
value of the lease payments that are not yet paid at the commencement date, 
less any incentives receivable, discounted using the determined incremental 
borrowing rate applicable to the lease.
Lease payments in the measurement of the lease liability comprise:
	– Fixed lease payments (including in-substance fixed payments), less any lease 
incentives
	– Variable lease payments such as those that depend on an index or rate (such 
as RPI), initially measured using the index or rate at the commencement date; 
and
	– Penalty payments for terminating the lease, if the lease term reflects the 
exercise of an option to terminate the lease
The Group discounts lease payments to their present value, using its Incremental 
Borrowing Rate (IBR) at the lease commencement date. IBR applied to each 
lease is determined by taking into account:
	– The risk-free rate based on country-specific swap markets
	– A credit risk adjustment based on country-specific corporate indices; and 
	– A Group specific adjustment to reflect the Group’s specific borrowing 
conditions
The IBR applied to individual leases ranged from 2.1% to 7.7%.
Lease liability – subsequent measurement
Lease liabilities are subsequently measured at amortised cost and are increased 
to reflect interest on the lease liability (using the effective interest method) and 
decreased by the lease payments made. 
Lease liability – remeasurement
Lease liabilities are remeasured when there is a change in future lease payments 
arising from a change in an index or market rental review, a change in the estimate 
of the amount expected to be payable under a residual value guarantee, or as 
appropriate, changes in the assessment of whether a renewal option is reasonably 
certain to be exercised or a break clause is reasonably certain to be exercised. 
When the lease liability is remeasured, an equivalent adjustment is made to the 
right-of-use asset, unless its carrying amount is reduced to £nil, in which case any 
remaining amount is recognised in profit or loss. 
The Group has applied judgement to determine the lease term for those lease 
contracts that include a renewal or break option. The assessment of whether 
the Group is reasonably certain to exercise a renewal option or reasonably 
certain not to exercise a break option significantly impacts the value of lease 
liabilities and right-of-use assets recognised on the Balance Sheet and the 
Consolidated Income Statement. 
Right-of-use assets – initial recognition 
Right-of-use assets are initially measured at cost, which is an amount equal to the 
corresponding lease liabilities adjusted for any lease payments made at or before 
the commencement date, dilapidation provisions required, less any lease 
incentives received. The Group has elected to apply the exemption for short-
term leases (leases with a term of less than one year) and low-value assets under 
IFRS 16, as such not recognising a right-of-use asset and lease liability on the 
Balance Sheet, but recognising lease payments associated with those leases as an 
expense on a straight-line basis over the lease term. 
Where the Group has an obligation for costs to restore the underlying asset to 
the condition required by the terms and conditions of the lease, a provision is 
recognised and measured under IAS 37 ‘Provisions, contingent liabilities and 
contingent assets’. The estimated costs are included in the related right-of-use 
asset. Initial direct costs (lease acquisition costs), incurred subsequently to the 
initial date of application, have been included within the right-of-use asset. 
Right-of-use assets – subsequent measurement
Right-of-use assets are subsequently measured at cost less any accumulated 
depreciation and impairment losses, adjusted for certain remeasurements of the 
lease liabilities. Depreciation is calculated on a straight-line basis over the 
expected useful economic life of a lease which is taken as the lease term.
NEW STANDARDS, AMENDMENTS AND INTERPRETATIONS
The following standards, amendments and interpretations were early adopted 
by the Group for the 52-week period ended 28 April 2024: 
	– Classification of Liabilities as Current or Non-current and Non-current 
Liabilities with Covenants – Amendments to IAS 1
This had no material impact on the Group.
The following standards, amendments and interpretations were adopted by the 
Group for the 52-week period ended 28 April 2024: 
	– IFRS 17 ‘Insurance Contracts’ 
	– Definition of Accounting Estimates – Amendments to IAS 8 
	– Disclosure of Accounting Policies – Amendments to IAS 1 and IFRS Practice 
Statement 2 
	– Deferred Tax related to Assets and Liabilities arising from a Single Transaction 
– Amendments to IAS 12 
	– International Tax Reform—Pillar Two Model Rules – Amendments to IAS 12 
IFRS 17 ‘INSURANCE CONTRACTS’ 
In May 2017, the IASB issued IFRS 17 ‘Insurance Contracts’, a comprehensive 
new accounting standard for insurance contracts covering recognition and 
measurement, presentation and disclosure. The overall objective of IFRS 17 is to 
provide an accounting model for insurance contracts that is more useful and 
consistent for insurers. The amendments did not have a material impact on the 
Group’s Consolidated Financial Statements.
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1. ACCOUNTING POLICIES (CONTINUED)
DISCLOSURE OF ACCOUNTING POLICIES – AMENDMENTS TO IAS 1 AND 
IFRS PRACTICE STATEMENT 2 
The amendments to IAS 1 and IFRS Practice Statement 2 Making Materiality 
Judgements provide guidance and examples to help entities apply materiality 
judgements to accounting policy disclosures. The amendments aim to help 
entities provide accounting policy disclosures that are more useful by replacing 
the requirement for entities to disclose their ‘significant’ accounting policies with 
a requirement to disclose their ‘material’ accounting policies and adding guidance 
on how entities apply the concept of materiality in making decisions about 
accounting policy disclosures. 
The amendments have had an impact on the Group’s disclosures of accounting 
policies, but not on the measurement, recognition or presentation of any items 
in the Group’s Consolidated Financial Statements. 
INTERNATIONAL TAX REFORM – PILLAR TWO MODEL RULES – 
AMENDMENTS TO IAS 12 
The amendments to IAS 12 have been introduced in response to the OECD’s 
BEPS Pillar Two rules and include: 
	– A mandatory temporary exception to the recognition and disclosure of 
deferred taxes arising from the jurisdictional implementation of the Pillar 
Two model rules; and 
	– Disclosure requirements for affected entities to help users of the financial 
statements better understand an entity’s exposure to Pillar Two income 
taxes arising from that legislation, particularly before its effective date. 
Further amendments to and the interpretation of existing accounting standards 
that became effective during the period, did not have a material impact on the 
Consolidated Financial Statements.
Significant accounting estimates, assumptions and judgements
The preparation of consolidated financial information requires the Group to 
make estimates and assumptions that affect the application of policies and 
reported amounts. Estimates and judgements are continually evaluated and are 
based on historical experience and other factors, including expectations of 
future events that are reasonable under the circumstances. Actual results may 
differ from these estimates.
Significant estimates and assumptions
Estimates and underlying assumptions are reviewed by management on an 
ongoing basis, with revisions recognised in the period in which the estimates are 
revised and in any future period affected. 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
The areas involving significant risk resulting in a material adjustment to the carrying 
amounts of assets and liabilities within the next financial period are as follows:
Post-employment benefit obligations
The Group’s accounting policy for the defined benefit pension scheme requires 
management to make judgements as to the nature of benefits provided by each 
scheme and thereby determine the classification of each scheme. For the defined 
benefit scheme, management is required to make annual estimates and 
assumptions about future returns on classes of scheme assets, future 
remuneration changes, employee attrition rates, administration costs, changes in 
benefits, inflation rates, life expectancy and expected remaining periods of 
service of employees and the determination of the pension cost and defined 
benefit obligation of the Group’s defined benefit pension scheme depends on 
the selection of these assumptions. Differences arising from actual experiences 
or future changes in assumptions will be reflected in subsequent periods. 
Sensitivity of the Group’s defined benefit scheme to movements in key 
assumptions is set out in note 19.
Net realisable value of inventories
Inventories are stated at the lower of cost and net realisable value, on a weighted 
average cost basis. Provisions are recognised where the net realisable value is 
assessed to be lower than cost. The calculation of this provision requires 
estimation of the eventual sales price and sell-through of goods to customers in 
the future. The inventory provision held at the year-end was £6.4 million (2023: 
£5.2 million). A 20% reduction in the showroom sell-through of slow moving 
stock would impact the net realisable value by c.£4.4 million. 
Impairment of property, plant and equipment and right-of-use assets
Property, plant and equipment and right-of-use assets are reviewed for 
impairment if events or changes in circumstances indicate that the carrying 
amount may not be recoverable. For the impairment test, the value-in-use 
method requires the Group to determine appropriate assumptions (which are 
sources of estimation uncertainty) in relation to the cash flow projections over 
the strategic plan period, the long-term growth rate to be applied beyond this 
period and the risk-adjusted pre-tax discount rate used to discount those cash 
flows. The key assumptions relate to sales growth rates and discount rates used 
to discount the cash flows. Climate risk and near-term environmental actions 
that the Group is taking, have been considered in future cash flows used in the 
impairment review. This includes unavoidable future costs such as price increases, 
together with the cost of mitigating climate risks, and consideration of quantified 
climate related risks on future cash flows. Showroom related property, plant and 
equipment and right-of-use assets are tested for impairment at a showroom by 
showroom level, including an allocation of overheads related to showroom 
operations. Sensitivity of the key assumptions in relation to impairment are 
included in note 11. 
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THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Significant judgements
The following are the critical judgements, apart from those involving estimations, 
that the Directors have made in the process of applying the Group’s accounting 
policies and that have the most significant effect on the amounts recognised in 
the Financial Statements:
Classification of exceptional items and presentation of non-GAAP measures
The Directors exercise their judgement in the classification of certain items as 
exceptional and outside the Group’s underlying results. The determination of 
whether an item should be separately disclosed as an exceptional item, non-
underlying or non-trading requires judgement on its size, nature or expected 
infrequency, as well as whether it provides clarity on the Group’s underlying 
trading performance. In exercising this judgement, the Directors take appropriate 
regard of IAS 1 ‘Presentation of financial statements’ as well as guidance from the 
Financial Reporting Council and the European Securities Market Authority on 
the reporting of exceptional items and APMs. The overall goal of the Directors 
is to present the Group’s underlying performance without distortion from one-
off or non-trading events regardless of whether they are favourable or 
unfavourable to the underlying result. Further details on exceptional items are 
provided in note 4.
Lease term (IFRS 16)
IFRS 16 defines the lease term as the non-cancellable period of a lease together 
with the options to extend or terminate a lease, if the lessee were reasonably 
certain to exercise that option. 
Where a lease includes the option for the Group to terminate the lease before 
the term end, the Group makes a judgement as to whether it is reasonably 
certain that the option will or will not be taken.
On entering into a lease, the Group assesses how reasonably certain it is to 
exercise these options. The default position is that the Group will determine that 
the lease term is to the end of the lease (i.e. will not include break-clauses or 
options to extend) unless there is clear evidence to the contrary.
The lease term of each lease is reassessed if there is specific evidence of a change 
in circumstance such as:
	– A decision has been made by the business to exercise a break or option
	– The trading performance significantly changes
	– Planned future capital expenditure suggests that the option to extend will 
be taken
Discount rates (IFRS 16)
The discount rate used to calculate the lease liability is the rate implicit in the 
lease, if it can be readily determined, or the lessee’s incremental borrowing rate 
if not. Management uses the rate implicit in the lease in relation to the Group’s 
‘Other’ leases and the lessee’s incremental borrowing rate for all property leases. 
Incremental borrowing rates are determined on entering a lease and depend on 
the term, country, currency and start date of the lease. The incremental 
borrowing rate used is calculated based on a series of inputs including:
	– The risk-free rate based on country-specific swap markets
	– A credit risk adjustment based on country-specific corporate indices; and 
	– A Group-specific adjustment to reflect the Group’s specific borrowing conditions
As a result, reflecting the breadth of the Group’s lease portfolio, judgements on 
the lease terms and the international spread of the portfolio, there are a large 
number of discount rates applied to the leases within the range of 2.1% to 7.7%.
Substantive substitution rights (IFRS 16)
The Group has applied judgement to four (2023: three) contractual agreements 
and has judged that they do not meet the definition of a lease under IFRS 16. In 
these cases, the Group has judged that the lessor has a substantive right to 
substitute the asset and as such, there is no asset identified within the contract. 
The Group judges that the lessor has the practical ability to substitute; the 
Group cannot prevent the lessor from proposing the substitution; and the costs 
of substitution are assessed to be low. 
If substituted, the lessor is able to give 14 days written notice to the Group 
indicating that the sales area will be changed and the costs incurred to move the 
sales area would be low to the lessor. As a result, the Group has deemed that 
the lessor has a substantive right to substitute the asset and as such there is no 
asset identified within the contract. Given this, the Group does not recognise 
lease liabilities or right-of-use assets in relation to these leases and continues to 
account for these on a straight-line basis.
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2. SEGMENT REPORTING
The key Group performance measures are Adjusted Earnings Before Interest, Tax, Depreciation and Amortisation (Adjusted EBITDA) and Adjusted Earnings Before 
Interest and Tax (Adjusted EBIT), both shown pre-exceptional items, as detailed below. The segment profit/loss is disclosed on a pre-IFRS 16 basis reflecting how 
results are reported to the Chief Operating Decision Makers (CODMs) and how they are measured for the purposes of covenant testing. Both Adjusted EBITDA 
and Adjusted EBIT are APMs and these measures provide stakeholders with additional useful information to assess the year-on-year trading performance of the 
Group but should not be considered in isolation of statutory measures.
Adjusted EBITDA represents profit for the period before finance costs, finance income, taxation, depreciation, amortisation, exceptional items presented in the 
Group’s Consolidated Income Statement (consisting of exceptional administrative expenses, exceptional finance costs and exceptional impairment) on a pre-IFRS 
16 basis. UK and Europe operating segments are aggregated into one reporting segment, which is reflective of the management structure in place and meets the 
aggregation criteria of IFRS 8.
52 week period ended 28 April 2024
UK and Europe
US
Corporate
Total 
£m
£m
£m
£m
Revenue
846.1
691.8
–
1,537.9
Net margin
307.3
254.9
–
562.2
Less:
Showroom costs
(162.6)
(126.5)
–
(289.1)
Overheads
(50.2)
(32.8)
(2.3)
(85.3)
Showroom opening and closing costs
(5.6)
(3.3)
–
(8.9)
Adjusted EBITDA
88.9
92.3
(2.3)
178.9
Depreciation, amortisation, impairment and loss on disposal of assets 
(27.6)
(15.2)
(1.4)
(44.2)
Segment profit/(loss)*
61.3
77.1
(3.7)
134.7
Impact of IFRS 16 (excluding interest on leases)
17.2
Net finance costs
(26.6)
Exceptional cost of sales (note 4)
0.5
Exceptional administrative expenses (note 4)
(6.2)
Exceptional impairment of assets (note 4)
(26.2)
Exceptional finance costs (note 4)
(1.3)
Profit before taxation for the financial period
92.1
* Segment profit/(loss) is defined as being Earnings Before Interest, Tax, exceptional items and IFRS 16 adjustments (Adjusted EBIT). 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
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THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

52 week period ended 30 April 2023
UK and Europe 
US
Corporate
Total 
£m
£m
£m
£m
Revenue
889.9
652.9
–
1,542.8
Net margin
330.0
246.3
–
576.3
Less:
Showroom costs
(153.6)
(125.6)
–
(279.2)
Overheads
(47.8)
(30.9)
(5.4)
(84.1)
Showroom opening and closing costs
(7.3)
(3.4)
(0.9)
(11.6)
Adjusted EBITDA
121.3
86.4
(6.3)
201.4
Depreciation, amortisation, impairment and loss on disposal of assets 
(23.2)
(13.1)
–
(36.3)
Segment profit/(loss)*
98.1
73.3
(6.3)
165.1
Impact of IFRS 16 (excluding interest on leases)
13.7
Net finance costs
(23.1)
Exceptional administrative expenses (note 4)
(0.9)
Exceptional reversal of impairment of assets (note 4)
0.7
Exceptional finance costs (note 4)
(0.7)
Profit before taxation for the financial period
154.8
Entity-wide revenue disclosures
52 week period 
ended 
28 April 2024
52 week period 
ended 
30 April 2023
£m
£m
UK AND EUROPE
Luxury watches
709.4
749.6
Luxury jewellery
62.1
67.8
Services/other
74.6
72.5
Total
846.1
889.9
US
Luxury watches
635.3
586.5
Luxury jewellery
40.3
51.4
Services/other
16.2
15.0
Total
691.8
652.9
GROUP
Luxury watches
1,344.7
1,336.1
Luxury jewellery
102.4
119.2
Services/other
90.8
87.5
Total
1,537.9
1,542.8
‘Services/other’ consists of the sale of fashion and classic watches and jewellery, the sale of gifts, servicing, repairs and product insurance. 
Information regarding geographical areas, including revenue from external customers, is disclosed above.
No single customer accounted for more than 10% of revenue in any of the financial periods noted above.
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2. SEGMENT REPORTING (CONTINUED)
Entity-wide statutory non-current asset disclosures
28 April 2024
30 April 2023
£m
£m
UK AND EUROPE
Goodwill
137.6
121.6
Intangible assets
5.1
5.0
Property, plant and equipment
115.7
100.2
Right-of-use assets
252.3
244.0
Total
510.7
470.8
US
Goodwill
61.7
61.2
Intangible assets
11.3
12.6
Property, plant and equipment
65.2
54.2
Right-of-use assets
124.3
115.1
Total
262.5
243.1
CORPORATE
Property, plant and equipment
10.5
–
Right-of-use assets
5.2
–
Total
15.7
–
GROUP
Goodwill
199.3
182.8
Intangible assets
16.4
17.6
Property, plant and equipment
191.4
154.4
Right-of-use assets
381.8
359.1
Total
788.9
713.9
3. REVENUE
The Group’s disaggregated revenue recognised under contracts with customers relates to the following categories and operating segments:
52 week period ended 28 April 2024
Sale of goods
Rendering of 
services
Total
£m
£m
£m
UK and Europe
810.6
35.5
846.1
US
678.8
13.0
691.8
Total
1,489.4
48.5
1,537.9
52 week period ended 30 April 2023
Sale of goods
Rendering of 
services
Total
£m
£m
£m
UK and Europe
855.4
34.5
889.9
US
641.2
11.7
652.9
Total
1,496.6
46.2
1,542.8
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
222 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

4. EXCEPTIONAL ITEMS
Exceptional items are those that in the judgement of the Directors need to be separately disclosed by virtue of their size, nature or incidence, in order to draw the 
attention of the reader and to show the underlying business performance of the Group. Such items are included within the Income Statement caption to which 
they relate and are separately disclosed on the face of the Consolidated Income Statement.
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
EXCEPTIONAL COST OF SALES
Acquisition costs(i)
(0.7)
–
Rolex Old Bond Street (IFRS 16 depreciation)(ii)
(1.2)
–
Reversal of inventory provision created on acquisition(iii)
2.4
 –
Total exceptional cost of sales
0.5
–
EXCEPTIONAL ADMINISTRATIVE COSTS
Showroom impairment(iv)
Impairment of property, plant and equipment
(7.2)
–
Impairment of right-of-use assets
(13.0)
–
Other onerous contracts
(1.0)
–
European showroom impairment(v)
Impairment of property, plant and equipment
(2.6)
–
Impairment of right-of-use assets
(3.4)
–
Other costs
(2.6)
–
Reversal of impairment of property, plant and equipment 
–
0.5
Reversal of impairment of right-of-use assets 
–
0.2
Professional and legal expenses on actual and prospective business acquisitions(vi) 
(2.6)
(0.9)
Total exceptional administrative costs
(32.4)
(0.2)
EXCEPTIONAL FINANCE COSTS
Rolex Old Bond Street (IFRS 16 interest)(ii)
(1.3)
–
Amortisation of capitalised transaction costs
–
(0.7)
Total exceptional finance costs
(1.3)
(0.7)
Total exceptional items
(33.2)
(0.9)
(i) Acquisition costs
Costs associated with the integration of Ernest Jones showrooms acquired in the year are treated as exceptional as they are regarded as non-trading, non-underlying costs. The costs were incurred in the period 
between acquisition and showroom opening. 
(ii) Rolex Old Bond Street
A new 7,200 sq. ft showroom is being built in partnership with Rolex. This new flagship will be our largest Rolex showroom and reflects the importance of the London market and the special relevance of London to 
the history of Rolex. The cost shown here is the IFRS 16 depreciation charge and other costs whilst the showroom is being constructed. They are deemed to be exceptional in nature given that this unique 
proposition results in a project size and complexity significantly outside of a standard build, coupled with documented project delays outside of the Group’s control.
(iii) Reversal of inventory provision created on acquisition
In the prior period, for the Betteridge acquisition, an estimate was made of the fair value of inventory acquired with a provision recorded in goodwill. During the year, the Group achieved higher product margins on 
a number of these inventory lines through maximisation of our CRM database. The gain is deemed to be exceptional in nature.
(iv) Showroom impairment
The current macroeconomic environment, increased interest rates, and inflationary trends gave rise to indicators of impairment in the current period. Consequently, discounted cashflows were performed on all 
cash generating units with indicators of impairment. This resulted in an impairment charge of £20.2 million being recorded in the period. This is allocated over the property, plant and equipment, and the right-of-use 
assets of those showrooms as required by IAS 36 ‘Impairment of Assets’. A further provision of £1.0 million relates to associated onerous contracts.
(v) European showroom impairment
The exceptional costs are reflective of both asset write downs and other onerous costs. As announced after the year-end date, the Group intends to reallocate investment from the European market into the UK 
and US. Please refer to note 26 for more details.
(vi) Professional and legal expenses on actual and prospective business acquisitions
Professional and legal expenses on business combinations have been expensed to the Consolidated Income Statement as an exceptional cost as they are regarded as non-trading, non-underlying costs and are 
considered to be material by nature. The total cost shown here also includes expenses incurred in the year in relation to the Roberto Coin Inc. acquisition which closed post year-end.
All of these items are considered exceptional as they are linked to unique non-recurring events and do not form part of the underlying trading of the Group.
223 
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5. OPERATING PROFIT
Group operating profit for continuing operations is stated after charging the below items:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Depreciation of property, plant and equipment (note 11)
(39.7)
(32.3)
Amortisation of intangible assets (note 10)
(3.6)
(3.2)
Depreciation of right-of-use assets (note 12)
(54.8)
(50.3)
Depreciation of right-of-use assets – exceptional items (note 12)
(1.2)
–
Impairment of property, plant and equipment (note 11)
–
(0.4)
Impairment of property, plant and equipment – exceptional items (note 11)
(9.8)
–
Reversal of impairment of property, plant and equipment – exceptional items (note 11)
–
0.5
Impairment of right-of-use assets – exceptional items (note 12)
(16.4)
–
Reversal of impairment of right-of-use assets – exceptional items (note 12)
–
0.2
Inventory recognised as an expense
(981.6)
(972.2)
Write down of inventories to net realisable value
(2.4)
(2.2)
FEES PAYABLE TO THE GROUP’S EXTERNAL AUDITOR AND ITS ASSOCIATES IN RESPECT OF:
Audit of these financial statements
(0.7)
(0.6)
Audit related assurance services
(0.1)
(0.1)
(0.8)
(0.7)
6. EMPLOYEES AND DIRECTORS
Staff costs for continuing operations recognised in operating profit for the Group during the period:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Wages and salaries
132.0
126.2
Social security costs 
11.3
10.4
Share-based payments (note 21)
2.1
3.5
Share-based payments social security costs
0.3
0.5
Pensions costs – defined contribution schemes (note 19) 
3.6
3.1
Pensions costs – defined benefit scheme (note 19) 
0.1
0.2
Total
149.4
143.9
Average number of people (including Executive Directors) employed:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
Retail staff 
2,135
2,010
Services staff 
149
103
Administrative staff
667
665
Total
2,951
2,778
Average Full Time Equivalents (FTE) (including Executive Directors) employed:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
Retail staff
1,982
1,898
Services staff
142
99
Administrative staff
645
646
Total
2,769
2,643
Further disclosure of the amounts paid to key management is included within note 23. 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
224 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

7. FINANCE COSTS AND INCOME
52 week period
 ended 
28 April 2024
£m
52 week period
 ended 
30 April 2023
£m
FINANCE COSTS
Interest payable on long-term borrowings
(7.9)
(5.6)
Interest payable on short-term borrowings
–
(0.4)
Amortisation of capitalised transaction costs
(0.5)
(0.8)
Interest on lease liabilities (note 12)
(20.8)
(17.2)
Net foreign exchange expense on financing activities
(0.3)
–
Total finance costs
(29.5)
(24.0)
FINANCE INCOME
Bank interest receivable
2.9
0.9
Total finance income
2.9
0.9
Total net finance costs excluding exceptional items
(26.6)
(23.1)
Exceptional finance costs (note 4)
(1.3)
(0.7)
Total net finance costs
(27.9)
(23.8)
Further detail of borrowing facilities in place is given in note 18 to these Consolidated Financial Statements. 
8. TAXATION 
Tax charge for the period
The tax charge for the period is shown below. Tax is made up of current and deferred tax. Current tax is the amount payable on the taxable income in the period 
and any adjustments to tax payable in previous periods. 
52 week period
 ended 
28 April 2024
£m
52 week period
 ended 
30 April 2023
£m
CURRENT TAX:
Current UK tax on profits for the period
8.7
13.0
Current US tax on profits for the period
16.9
16.5
Adjustments in respect of prior periods – UK and Europe
1.1
(1.8)
Adjustments in respect of prior periods – US 
0.1
0.2
Total current tax
26.8
27.9
DEFERRED TAX:
Origination and reversal of temporary differences
5.2
5.7
Impact of change in tax rate
0.1
(0.5)
Adjustments in respect of prior periods
0.9
(0.1)
Total deferred tax
6.2
5.1
Tax expense reported in the Income Statement 
33.0
33.0
225 
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8. TAXATION (CONTINUED)
Factors affecting the tax charge in the period
The tax rate for the current period varied from the standard rate of corporation tax in the UK due to the following factors:
52 week period
 ended 
28 April 2024
£m
52 week period
 ended 
30 April 2023
£m
Profit before taxation 
92.1
154.8
Notional taxation at standard UK corporation tax rate of 25.0% (2023: 19.5%)
23.0
30.2
Non-deductible expenses – recurring
2.5
1.4
Non-deductible expenses – exceptional items
1.9
–
Overseas tax differentials
1.9
4.6
Deferred tax not recognised – European subsidiaries
1.5
–
Adjustments in respect of prior periods
2.1
(1.7)
Super-deduction on fixed assets
–
(1.9)
Current/deferred tax rate difference on current year movements
–
0.9
Adjustments due to deferred tax rate change
0.1
(0.5)
Tax expense reported in the Income Statement
33.0
33.0
Tax recognised in other comprehensive income 
In addition to the amount charged to the Consolidated Income Statement, tax movements recognised in other comprehensive income were as follows:
52 week period
 ended 
28 April 2024
£m
52 week period
 ended 
30 April 2023
£m
CURRENT TAX:
Foreign exchange difference on translation of foreign operations
(0.1)
0.1
DEFERRED TAX:
Pension benefit obligation
0.2
(0.1)
Tax charge in other comprehensive income 
0.1
–
Deferred tax
Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences that arise when the carrying value of assets and 
liabilities differs between accounting and tax treatments. Deferred tax assets represent the amounts of income taxes recoverable in the future in respect of those 
differences, while deferred tax liabilities represent the amounts of income taxes payable in the future in respect of those differences. 
The deferred tax is made up of:
28 April 2024
30 April 2023
£m
£m
Deferred tax assets
0.4
6.2
Deferred tax liabilities
(3.4)
(3.0)
Total
(3.0)
3.2
The main driver for the movement from a net deferred tax asset to a net deferred tax liability is the accelerated tax relief for capital expenditure in the UK and US.
For full breakdown see note below:
28 April 2024
30 April 2023
£m
£m
Accelerated capital allowances 
(i)
(15.4)
(9.8)
Non-trade tax losses
(ii)
1.2
1.2
Trade tax losses
(iii)
2.0
2.7
Deferred tax on leases (IFRS 16)
(iv)
7.0
5.5
Share-based payments
(v)
1.5
4.0
Intangible assets
(vi)
(4.1)
(2.5)
Other temporary differences
(vii)
3.7
2.1
Deferred tax on business combinations
(viii)
1.1
–
Total
(3.0)
3.2
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
226 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

The material amounts are explained below:
(i)	 The Group has a deferred tax liability for property, plant, equipment and computer software (advanced capital allowances) due to bonus depreciation in the 
US and the availability of the super deduction and full expensing in the UK, reducing the tax value of the assets.
(ii)	 Non-trade tax losses not utilised as they arise are available for offset against non-trade income in future years.
(iii)	 The trade tax losses relate to US losses that will be used based on restricted amounts in accordance with US tax legislation.
(iv)	 The deferred tax on leases relates to future deductions arising from IFRS 16 adjustments.
(v)	 The asset for share-based payments relates to the market value of the shares accrued at the balance sheet date which will be deductible when the shares vest.
(vi)	 The liability for intangible assets relates mainly to US goodwill that is deductible for tax purposes and as such the tax value reduces in value compared to the book 
value. This balance will increase year-on-year until the goodwill is fully depreciated for tax purposes. It will unwind upon any future sale of the relevant goodwill.
(vii)	Other temporary differences relate to timing differences whereby costs have been added back in the year but will be deductible in a later year, principally in the US.
(viii)	The asset arising on business combinations is in relation to accelerated capital allowances of the Ernest Jones trade and assets acquired during the year.
The deferred tax movement in the period is as follows: 
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Balance at 1 May 2023
3.2
8.9
RECOGNISED IN THE INCOME STATEMENT:
Accelerated capital allowances
(5.6)
(6.5)
Pension benefit obligations
(0.2)
–
Movement on unused tax losses
(0.7)
0.6
Deferred tax on leases (IFRS 16)
1.5
0.8
Share-based payments
(1.3)
0.8 
Intangible fixed assets
(1.6)
0.2
Other temporary differences
1.7
(1.0)
RECOGNISED IN OTHER COMPREHENSIVE INCOME:
Pension benefit obligations
0.2
(0.1)
Foreign exchange movements
(0.1)
–
RECOGNISED DIRECTLY WITHIN EQUITY:
Share-based payments
(1.1)
(0.5)
Vested share-based payments
(0.1)
–
RECOGNISED DIRECTLY WITHIN GOODWILL:
Deferred tax acquired on business combination
1.1
–
Balance at 28 April 2024
(3.0)
3.2
Non-trade losses available in future years have no expiry date and have been fully recognised. They will be fully utilised against future non-trade profits as and when 
they arise. In addition to the deferred tax items above, the Group has additional unrecognised gross non-trading tax losses of £4.2 million (2023: £4.2 million). These 
are unrecognised as it is uncertain as to whether the losses will be capable of utilisation. There is no expiry date applicable to the use of these losses. No deferred 
tax asset has been recognised in respect of trading losses in the European countries on the basis that they are unlikely to be utilised.
Pillar Two legislation has been enacted or substantively enacted in certain jurisdictions in which the Group operates. The legislation will be effective for the Group’s 
financial year beginning 29 April 2024. The Group has performed an assessment of the Group’s potential exposure to Pillar Two income taxes based on the most 
recent information available regarding the financial performance of the constituent entities in the Group. Based on the assessment performed, the Pillar Two effective 
tax rates in all jurisdictions in which the Group operates are anticipated to be above 15%, or the results fall under a Pillar Two Safe Harbour. Management is not 
currently aware of any circumstances under which this might change and therefore, the Group does not expect a potential exposure to Pillar Two top up taxes.
227 
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9. EARNINGS PER SHARE (EPS)
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
BASIC 
EPS
25.0p
51.2p
EPS adjusted for exceptional items
36.8p
51.5p
EPS adjusted for exceptional items and pre-IFRS 16
38.0p
52.7p
DILUTED
EPS
24.8p
50.9p
EPS adjusted for exceptional items
36.6p
51.2p
EPS adjusted for exceptional items and pre-IFRS 16
37.7p
52.3p
Basic EPS is based on the profit for the year attributable to the equity holders of the Parent Company divided by the weighted average number of shares. 
Diluted EPS is calculated by adjusting the weighted average number of shares used for the calculation of basic EPS as increased by the dilutive effect of potential 
ordinary shares. 
The following table reflects the profit and share data used in the basic and diluted EPS calculations:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Profit after tax attributable to equity holders of the Parent Company 
59.1
121.8
ADJUST FOR EXCEPTIONAL ITEMS:
Exceptional items
33.2
0.9
Tax on exceptional items
(5.2)
(0.2)
Profit adjusted for exceptional items
87.1
122.5
Pre-exceptional IFRS 16 adjustments, net of tax
2.8
2.7
Profit adjusted for exceptional items and IFRS 16
89.9
125.2
The following table reflects the share data used in the basic and diluted EPS calculations:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
WEIGHTED AVERAGE NUMBER OF SHARES:
‘000
‘000
Weighted average number of ordinary shares in issue
236,753
237,641
Weighted average shares for basic EPS
236,753
237,641
Weighted average dilutive potential shares
1,446
1,713
Weighted average shares for diluted EPS
238,199
239,354
The weighted average number of shares takes into account the weighted average effect of changes in own shares during the period. There have been no transactions 
involving ordinary shares or potential ordinary shares between the reporting date and the date of authorisation of these Consolidated Financial Statements. 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
228 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

10. INTANGIBLE ASSETS
28 April 2024
Goodwill
Brands
Agency agreement
Computer software
Total
£m
£m
£m
£m
£m
COST
At 1 May 2023
182.8
14.0
2.8
13.2
212.8
Acquired on business acquisition (note 24)
16.0
–
–
–
16.0
Additions
–
–
–
2.4
2.4
Foreign exchange differences
0.5
0.1
–
–
0.6
At 28 April 2024
199.3
14.1
2.8
15.6
231.8
ACCUMULATED AMORTISATION AND IMPAIRMENT
At 1 May 2023
–
3.5
1.6
7.3
12.4
Charge for the period
–
0.6
0.2
2.8
3.6
Foreign exchange differences
–
–
–
0.1
0.1
At 28 April 2024
–
4.1
1.8
10.2
16.1
NET BOOK VALUE
At 28 April 2024
199.3
10.0
1.0
5.4
215.7
At 30 April 2023
182.8
10.5
1.2
5.9
200.4
30 April 2023
Goodwill
Brands
Agency agreement
Computer software
Total
£m
£m
£m
£m
£m
COST
At 2 May 2022
165.1
14.0
2.8
10.5
192.4
Acquired on business acquisition (note 24)
18.2
–
–
–
18.2
Additions
–
–
–
2.7
2.7
Foreign exchange differences
(0.5)
–
–
–
(0.5)
At 30 April 2023
182.8
14.0
2.8
13.2
212.8
ACCUMULATED AMORTISATION AND IMPAIRMENT
At 2 May 2022
–
2.9
1.3
5.0
9.2
Charge for the period
–
0.6
0.3
2.3
3.2
At 30 April 2023
–
3.5
1.6
7.3
12.4
NET BOOK VALUE
At 30 April 2023
182.8
10.5
1.2
5.9
200.4
At 1 May 2022
165.1
11.1
1.5
5.5
183.2
The Brands category is formed of intangible assets recognised on the business combinations of Mayors Jewelers, Analog:Shift, and Betteridge.
As at 28 April 2024, the Mayors Jewelers’ brand had a remaining useful economic life of 24 (2023: 25) years, the Analog:Shift brand had a remaining useful economic 
life of 1 (2023: 2) year(s), and the Betteridge brand had a remaining useful life of 8 (2023: 9) years.
The Agency agreement category is solely formed of the intangible assets recognised on the business combination in relation to the showrooms within the Wynn 
Resort, Las Vegas, acquired in December 2017. As at 28 April 2024, the Agency agreements had a remaining useful economic life of 4 (2023: 5) years.
229 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

10. INTANGIBLE ASSETS (CONTINUED)
Impairment tests for goodwill
As noted within the accounting policies (note 1), goodwill is allocated between groups of cash generating units (CGUs) for the purposes of impairment testing. CGUs 
are grouped due to sharing centralised functions and management, and this represents the smallest identifiable group of assets that generate independent cash flows 
that are monitored by management and the Chief Operating Decision Makers (CODMs).
Goodwill is monitored by management based on the categories set out below. Goodwill relating to the Heritage CGU consists of the Goldsmiths, Mappin & Webb 
and Watches of Switzerland businesses (included in the UK segment) which were purchased as part of the acquisition of Watches of Switzerland Group Limited 
(formerly Aurum Holdings Limited) in the period to 4 May 2014. Goodwill relating to the Watches of Switzerland (US) CGU consists of a number of US acquisitions 
which trade as Watches of Switzerland.
A summary of the groups of CGUs and allocation of goodwill held by the Group is presented below:
28 April 2024
30 April 2023
£m
£m
Heritage (UK)
137.6
121.6
Watches of Switzerland (US)
24.2
24.0
Betteridge (US)
22.1
21.9
Mayors Jewelers (US)
12.2
12.1
The Wynn Resorts (US)
3.0
3.0
Analog:Shift (US)
0.2
0.2
Total 
199.3
182.8
As at each period end, the recoverable amount of all groups of CGUs, owned for greater than 12 months, has been determined based on value-in-use calculations. 
Value-in-use calculations are underpinned by the Group’s budgets and strategic plans covering a three-year period, which have regard to historical performance and 
knowledge of the current market, together with management’s view on the future achievable growth and committed initiatives. The cash flows which derive from 
the budgets and strategic plans are pre-tax and include ongoing maintenance capital expenditure. Cash flows beyond the three-year period are extrapolated using 
the estimated long-term growth rates. Other than detailed strategic plans, the key assumptions for the value-in-use calculations are the long-term growth rates and 
the pre-tax discount rate, which takes into account the impact of IFRS 16 lease liabilities. The UK used a long-term growth rate of 2.0% (2023: 2.0%) and a pre-tax 
discount rate of 13.0% (2023: 13.7%), and the US used a long-term growth rate of 2.0% (2023: 2.0%) and a pre-tax discount rate of 13.3% (2023: 13.0%). Using 
these assumptions, no sales growth was required to support the asset values.
Sensitivity analysis
Whilst management believes the assumptions are realistic, it is possible that an impairment would be identified if any of the above key assumptions were changed 
significantly. A sensitivity analysis has been performed on each of these key assumptions with other variables held constant. Given ongoing uncertainties in the global 
economy, management has considered increased sensitivities. Despite this, management has concluded that there are no reasonably possible changes in any key 
assumptions that would cause the carrying amount of goodwill to exceed the value-in-use.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
230 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

11. PROPERTY, PLANT AND EQUIPMENT
28 April 2024
Land and buildings
Fittings and 
equipment
Total
£m
£m
£m
COST
At 1 May 2023
2.5
264.4
266.9
Additions
0.1
81.5
81.6
Acquired on business acquisition (note 24)
–
5.8
5.8
Disposals
(0.4)
(9.7)
(10.1)
Foreign exchange differences
–
0.4
0.4
At 28 April 2024
2.2
342.4
344.6
ACCUMULATED DEPRECIATION
At 1 May 2023
1.7
110.8
112.5
Charge for the period
0.2
39.5
39.7
Impairment – exceptional items (note 4)
–
9.8
9.8
Disposals
(0.3)
(8.7)
(9.0)
Foreign exchange differences
–
0.2
0.2
At 28 April 2024
1.6
151.6
153.2
NET BOOK VALUE
At 28 April 2024
0.6
190.8
191.4
At 30 April 2023
0.8
153.6
154.4
30 April 2023
Land and buildings
Fittings and 
equipment
Total
£m
£m
£m
COST
At 2 May 2022
2.7
202.4
205.1
Additions
–
75.0
75.0
Disposals
(0.2)
(12.4)
(12.6)
Foreign exchange differences
–
(0.6)
(0.6)
At 30 April 2023
2.5
264.4
266.9
ACCUMULATED DEPRECIATION
At 2 May 2022
1.8
90.8
92.6
Charge for the period
0.1
32.2
32.3
Impairment
–
0.4
0.4
Reversal of impairment – exceptional items (note 4)
–
(0.5)
(0.5)
Disposals
(0.2)
(11.6)
(11.8)
Foreign exchange differences
–
(0.5)
(0.5)
At 30 April 2023
1.7
110.8
112.5
NET BOOK VALUE
At 30 April 2023
0.8
153.6
154.4
At 1 May 2022
0.9
111.6
112.5
Expenditure on assets in the course of construction at 28 April 2024 was £26.0 million (2023: £39.0 million). The cost of assets which continue to be used that have 
a £nil net book value (excluding impaired assets) total £41.2 million (2023: £23.7 million).
231 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

11. PROPERTY, PLANT AND EQUIPMENT (CONTINUED)
Impairment of property, plant and equipment and right-of-use assets
For impairment testing purposes, a CGU is defined as the smallest identifiable group of assets that generate independent cash flows which are monitored by 
management and the Chief Operating Decision Makers (CODMs). The Group considers this to be showroom locations or offices. Each CGU is tested for 
impairment at the balance sheet date if any indicators of impairment have been identified. 
The value-in-use of each CGU is calculated based on the Group’s latest budget and forecast cash flows, covering a three-year period, which have regard to historic 
performance and knowledge of the current market, together with the Group’s views on the future achievable growth. Cash flows beyond this three-year period 
are extrapolated using a long-term growth rate based on management’s future expectations, with reference to forecast GDP growth. These growth rates do not 
exceed the long-term growth rate for the Group’s operations in the relevant territory. The recoverable amount of certain European mono-brand boutiques is based 
on fair value less costs to sell.
The key assumptions in the value-in-use calculations are the growth rates of sales and gross profit margins, long-term growth rates and the risk-adjusted pre-tax 
discount rates. Pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using the capital asset pricing model, 
the inputs of which include a country risk-free rate, equity risk premium and a risk adjustment (beta). The pre-tax discount rates are 13.0% in the UK and 13.3% in 
the US. Pre-tax discount rates are used to discount pre-tax cash flows. The post-tax discount rates, calculated in the same manner as the pre-tax discount rates, 
are 9.9% in the UK and 10.5% in the US.
During the period, the Group recognised an exceptional impairment charge of £9.8m relating to property, plant and equipment. The Group reviewed the 
profitability of its showroom network, taking into account the potential future impact on customer demand and increased costs. At 28 April 2024, following the 
impairment having been booked, all showroom asset values are supported by their value-in-use recoverable amount.
As disclosed in the accounting policies (note 1), the cash flows used within the impairment model are based on assumptions which are sources of estimation 
uncertainty and movements in these assumptions could lead to further impairments. Management has performed sensitivity analysis on the key assumptions in the 
impairment model using reasonably possible changes in these key assumptions across the showroom portfolio.
Sales growth rates are in line with the growth rate in the Guidance issued (given on page 13). Reducing the FY25 sales guidance by 10.0% and modelling this lower 
performance through the outer periods, would result in an increased impairment charge of £6.3 million. A 2.0% increase in the discount rate would increase the 
impairment charge by £2.0 million. In combination, a 10.0% sales reduction and a 2.0% increase in discount rate would increase the impairment charge by £8.1 million. 
This analysis does not assume any improvement in macroeconomic conditions or interest rates. Reasonably possible changes of the other assumptions would have 
no further significant impact on the impairment charge.
12. LEASES
Group as a lessee
Right-of-use assets have been grouped into two groups being Properties and Other. Properties are defined as land and buildings leased for our showrooms and offices 
which are generally leased for between five and ten years with some office buildings leased for longer. Other leases are mainly motor vehicles which are in general 
leased for four years. There are several lease contracts that include extension and termination options and variable lease payments. Management assesses the lease 
term at inception based on facts and circumstances applicable to each property including the period over which the investment appraisal was initially considered. 
Management reviews the retail lease portfolio on an ongoing basis, taking into account retail performance and future trading expectations. In certain instances, 
management may exercise break options, negotiate lease reductions or decide not to negotiate a lease extension at the end of the lease term. The most significant 
factor impacting future lease payments is the changes management chooses to make to the showroom portfolio. 
A number of the retail property leases incur payments based on a percentage of revenue achieved at the location. Changes in future variable lease payments will 
typically reflect changes in the Group’s retail revenues. In line with IFRS 16, variable lease payments which are not linked to an index are not included in the lease liability.
The Group also has certain leases with lease terms of 12 months or less and leases of office equipment with low value. The Group applies the ‘short-term lease’ 
and ‘lease of low-value assets’ recognition exemptions for these leases.
Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:
Right-of-use assets
Properties
Other
Total
£m
£m
£m
At 1 May 2023
358.0
1.1
359.1
Additions
88.3
0.6
88.9
Acquired on business acquisition (note 24)
14.5
–
14.5
Lease surrenders and breaks
(15.4)
–
(15.4)
Impairment – exceptional items (note 4)
(16.4)
–
(16.4)
Depreciation
(54.3)
(0.5)
(54.8)
Depreciation – exceptional items (note 4)
(1.2)
–
(1.2)
Leases renewed during the period
6.0
–
6.0
Lease modifications and expansions
0.5
–
0.5
Foreign exchange differences
0.6
–
0.6
At 28 April 2024
380.6
1.2
381.8
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
232 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Right-of-use assets (continued)
Properties
Other
Total
£m
£m
£m
At 2 May 2022
292.8
0.8
293.6
Additions
101.0
0.7
101.7
Lease surrenders and breaks
(9.6)
–
(9.6)
Reversal of impairment – exceptional items (note 4)
0.2
–
0.2
Depreciation
(49.9)
(0.4)
(50.3)
Leases renewed during the period
14.7
–
14.7
Lease modifications and expansions
10.1
–
10.1
Foreign exchange differences
(1.3)
–
(1.3)
At 30 April 2023
358.0
1.1
359.1
Set out below are the carrying amounts of lease liabilities and the movements during the period:
Lease liabilities
Properties
Other
Total
£m
£m
£m
At 1 May 2023
(409.4)
(1.0)
(410.4)
Additions
(86.4)
(0.6)
(87.0)
Acquired on business acquisition (note 24)
(18.5)
–
(18.5)
Lease surrenders and breaks
16.1
–
16.1
Interest (note 7)
(20.8)
–
(20.8)
Interest – exceptional items (note 4)
(1.3)
–
(1.3)
Leases renewed during the period
(5.7)
–
(5.7)
Lease modifications and expansions
(0.4)
–
(0.4)
Payments
67.6
0.5
68.1
Foreign exchange differences
(0.5)
–
(0.5)
At 28 April 2024
(459.3)
(1.1)
(460.4)
Lease liabilities
Properties
Other
Total
£m
£m
£m
At 2 May 2022
(339.9)
(0.7)
(340.6)
Additions
(98.6)
(0.7)
(99.3)
Lease surrenders and breaks
10.4
–
10.4
Interest (note 7)
(17.2)
–
(17.2)
Leases renewed during the period
(14.3)
–
(14.3)
Lease modifications and expansions
(9.7)
–
(9.7)
Payments
58.8
0.4
59.2
Foreign exchange differences
1.1
–
1.1
At 30 April 2023
(409.4)
(1.0)
(410.4)
233 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

12. LEASES (CONTINUED)
The following are the amounts recognised in the Consolidated Income Statement:
52 week period
ended
28 April 2024
52 week period
ended
30 April 2023
£m
£m
Depreciation expense of right-of-use assets
(54.8)
(50.3)
Depreciation expense of right-of-use assets – exceptional items (note 4)
(1.2)
–
Interest expense on lease liabilities
(20.8)
(17.2)
Interest expense on lease liabilities – exceptional items (note 4)
(1.3)
–
Impairment of right-of-use assets – exceptional items (note 4)
(16.4)
–
Reversal of impairment of right-of-use assets – exceptional items (note 4)
–
0.2
Gain on lease modifications
0.8
1.3
Expense relating to short-term leases (included within cost of sales)
(1.4)
(0.7)
Variable lease payments (included within cost of sales)
(6.8)
(7.0)
Total amount recognised in the Consolidated Income Statement
(101.9)
(73.7)
Rental expense for contracts not in the scope of IFRS 16 totalled £3.6 million (2023: £3.5 million). Contracts not in the scope of IFRS 16 are contracts that were 
considered to be leases under IAS 17 which do not meet the definition under IFRS 16, principally because the supplier is considered to have substantive substitution 
rights over the associated assets. 
Total cash flows in relation to leases, as defined in IFRS 16, in the 52-week period ended 28 April 2024 are £75.9m (2023: £67.9 million). This relates to payments 
of £46.0 million (2023: £42.0 million) of lease principal, £22.1 million (2023: £17.2 million) of lease interest, £6.4 million (2023: £8.0 million) of variable lease payments 
and £1.4 million (2023: £0.7 million) of other lease payments principally relating to short-term leases and leases in which tenancy has continued after the lease term 
has ended.
Maturity analysis of lease liabilities
The below table gives the undiscounted cash flows which relate to the leases recognised in line with IFRS 16. For leases which contain a break clause, the full liability 
to the end of the lease term is shown, unless highlighted in the narrative below. 
28 April 2024
30 April 2023
£m
£m
Within 1 year
78.7
63.1
Between 1 and 2 years
77.9
67.9
Between 2 and 3 years
74.7
63.4
Between 3 and 4 years
70.2
59.7
Between 4 and 5 years
64.4
57.4
Total for the periods thereafter
214.4
192.4
Total
580.3
503.9
As at 28 April 2024, 13 (2023: 11) leases have cash flows that exceed ten years. The value of undiscounted cash flows greater than ten years totals £22.3 million 
(2023: £15.7 million).
Future possible cash outflows not included in the lease liability
Some leases contain break clauses to provide operational flexibility. In some instances, the Group has identified certain leases where it is reasonably likely that a 
break will be served and as such has reflected this in the term of the lease. Potential future undiscounted lease payments not included in the reasonably certain lease 
term and hence not included in lease liabilities total £10.8 million (2023: £7.9 million). 
Future increases or decreases in rentals linked to an index or rate, which is applicable to two properties, are not included in the lease liability until the change in cash 
flows takes effect. Approximately 50.2% of leases (2023: 53.8%) will be subject to rent reviews in future periods with rental changes linked to rent reviews which 
typically occur on a five-yearly basis. The Group is committed to payments totalling £33.1 million (2023: £82.1 million) in relation to leases that have been agreed 
but have not yet commenced and as such, do not form part of the lease liability balance and are not included within the maturity analysis above.
Impairment of right-of-use assets
The Group has incurred an exceptional impairment charge of £16.4 million in the year in relation to right-of-use assets. Refer to note 11 for further disclosure relating 
to impairment of non-current assets including right-of-use assets.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
234 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

13. TRADE AND OTHER RECEIVABLES
28 April 2024
30 April 2023
Current
Non-current
Current
Non-current
£m
£m
£m
£m
Trade receivables
10.1
–
6.6
–
Other receivables
5.7
2.1
5.5
2.1
Allowance for expected credit losses
(0.5)
–
(0.3)
–
15.3
2.1
11.8
2.1
Prepayments
7.2
–
5.9
–
Total
22.5
2.1
17.7
2.1
Included within trade receivables are amounts receivable from third parties which provide credit arrangements with our customers. Prepayments relate mainly to 
prepaid property rates and service charges, and insurance and software prepayments. Other receivables relate mainly to supplier incentives receivable. There are 
no material differences between the fair values and book values stated above.
Movements on the allowance for expected credit losses (ECLs) for impairment of trade and other receivables are as follows:
28 April 2024
30 April 2023
£m
£m
Opening balance
0.3
0.2
Increase in allowance – cost of sales
0.2
0.1
Balance at period end
0.5
0.3
14. INVENTORIES
28 April 2024
30 April 2023
£m
£m
Finished goods
389.2
352.3
Work in progress
4.1
3.7
Inventories
393.3
356.0
15. CASH AND CASH EQUIVALENTS
28 April 2024
30 April 2023
£m
£m
Cash at bank and in hand
93.8
120.7
Cash in transit
21.9
15.7
Cash and cash equivalents
115.7
136.4
Included in cash and cash equivalents is restricted cash of £16.4 million (2023: £14.8 million). Restricted cash is defined as cash controlled by the Group but which is 
not freely useable by the Group in day-to-day operations. £16.4 million (2023: £14.1 million) relates to amounts which are contractually restricted based on third party 
agreements and required liquidity reserves, with regard to the Group’s provision of insurance services. As at 28 April 2024, the Group has £nil (2023: £0.7 million) 
held in escrow, whereby the cash is restricted, relating to a business combination.
16. TRADE AND OTHER PAYABLES
28 April 2024
30 April 2023
Current
Non-current
Current
Non-current
£m
£m
£m
£m
Trade payables
(123.7)
–
(128.6)
–
Other taxation and social security
(16.1)
–
(14.0)
–
Accruals and deferred income
(75.6)
(1.1)
(76.1)
(0.9)
Total
(215.4)
(1.1)
(218.7)
(0.9)
Trade payables do not bear interest and are generally settled within 30 to 60 days. Accruals and deferred income do not bear interest. 
235 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

17. PROVISIONS 
28 April 2024
30 April 2023
Current
Non-current
Current
Non-current
£m
£m
£m
£m
Dilapidations
(1.4)
(8.1)
(1.8)
(6.0)
Onerous
(0.5)
(0.6)
–
–
Total
(1.9)
(8.7)
(1.8)
(6.0)
Movement of dilapidations provision
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Opening balance
(7.8)
(5.1)
Increase in provision
(2.3)
(3.0)
Utilised
0.6
0.3
Balance at period end
(9.5)
(7.8)
The dilapidations provision comprises obligations for showroom or office remediation costs to be incurred in compliance with applicable legal and environmental 
regulations together with constructive obligations stemming from established practice once the property leases have expired. The key estimates associated with 
calculating the provision relate to the cost of repair or replacement to perform the necessary remediation work as at the reporting date together with determining 
the year of retirement. Estimates are updated annually based on the total estimated remaining life of leases.
Movement of onerous contracts
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Opening balance
–
–
Charged to Income Statement
(1.3)
–
Utilised
0.2
–
Balance at period end
(1.1)
–
A provision is recognised for certain contracts with suppliers for which the unavoidable costs of meeting the obligations exceed the economic benefits expected to 
be received. 
18. BORROWINGS
28 April 2024
30 April 2023
£m
£m
NON-CURRENT
Term loan 
–
(120.0)
Multicurrency revolving loan facility
(115.0)
–
Associated capitalised transaction costs
1.7
–
Total borrowings
(113.3)
(120.0)
Analysis of net debt
1 May 2023
Cash flow
Non-cash changes1
Foreign exchange
28 April 2024
£m
£m
£m
£m
£m
Cash and cash equivalents
136.4
(21.5)
–
0.8
115.7
Term loan
(120.0)
120.0
–
–
–
Multicurrency revolving loan facility
–
(115.0)
–
–
(115.0)
Net cash/(debt) excluding capitalised transaction costs (pre-IFRS 16)
16.4
(16.5)
–
0.8
0.7
Capitalised transaction costs
–
2.2
(0.5)
–
1.7
Net cash/(debt) (pre-IFRS 16)
16.4
(14.3)
(0.5)
0.8
2.4
Lease liabilities
(410.4)
68.1
(117.6)
(0.5)
(460.4)
Total net debt
(394.0)
53.8
(118.1)
0.3
(458.0)
1	 Non-cash charges are principally a release of capitalised finance costs and lease liability interest charges, additions and revisions.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
236 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Cash and cash equivalents consist of cash at bank and in hand of £93.8 million (2023: £120.7 million) and cash in transit of £21.9 million (2023: £15.7 million).
On 9 May 2023 the Group signed a new five-year £225.0 million multicurrency revolving loan facility with lenders. The existing facilities were repaid and extinguished 
on this date.
The key covenant tests attached to the Group’s facilities are a measure of net debt to EBITDA and the Fixed Charge Cover Ratio (FCCR) at each April and October 
on a pre-IFRS 16 basis. Net debt to EBITDA is defined as the ratio of total net debt at the reporting date to the last 12 months Adjusted EBITDA. This ratio must 
not exceed 3. The FCCR is the ratio of Adjusted EBITDA plus rent to the total finance charge and rent for the 12 months to the reporting date. This ratio must 
exceed 1.6. The covenant tests at October 2023 and April 2024 were fully met.
19. POST-EMPLOYMENT BENEFIT OBLIGATIONS
Defined contribution schemes
The Group operates two (2023: two) separate UK defined contribution pension schemes. A defined contribution scheme called the Watches of Switzerland 
Company Limited Pension Scheme which is a Group Personal Pension (GPP) scheme and a second scheme also called the Watches of Switzerland Company Limited 
Pension Scheme which is a defined contribution multi-employer occupational pension scheme. The Group operates two (2023: two) separate US defined 
contribution pension schemes, one called The Mayors Jewelers Inc. Scheme and a second called The Watches of Switzerland Scheme.
During the period to 28 April 2024, the pension charge for the period represents contributions payable by the Group to these schemes and amounted to £3.6 million 
(2023: £3.1 million). The Group has no legal or constructive obligation to pay further contributions to the fund once the contributions have been paid. Members’ 
benefits are determined by the amount of contributions paid by the Group and the member, together with investment returns earned on the contributions arising 
from the performance of each individual’s chosen investments and the type of pension the member chooses to buy at retirement. As a result, actuarial risk (that 
benefits will be lower than expected) and investment risk (that assets invested in will not perform in line with expectations) fall on the employee. The assets of the 
schemes are held separately from the assets of the Group in trustee administered funds. 
Defined benefit scheme
The Group operates a defined benefit scheme, the Aurum Retirement Benefits Scheme. The pension scheme operates under the regulatory framework of The 
Occupational Pension Schemes Regulations 1996. This is an approved funded pension scheme. Defined benefit arrangements entitle employees to retirement 
benefits based on their final salary and length of service at the time of leaving the scheme, payable on attainment of retirement ages (or earlier death). The assets of 
the scheme are held separately from the assets of the Group in trustee administered funds. Contributions to the scheme are assessed in accordance with the advice 
of a qualified independent actuary. As a result of the valuation at 5 April 2023, contributions of £0.7 million per annum are being paid to the scheme until 5 April 
2029, however, this will be reassessed upon the next triennial valuation in 2026. The Group is expecting to make total contributions of approximately £0.7 million in 
the 52-week period ended 27 April 2025. 
By operating its defined benefit pension scheme, the Group is exposed to the risk that the cost of meeting its obligations is higher than anticipated. This could occur 
for several reasons, for example:
	– Investment returns on the scheme’s assets may be lower than anticipated, especially if falls in asset values are not matched by similar falls in the value of the 
scheme’s liabilities
	– The level of price inflation may be higher than that assumed, resulting in higher payments from the scheme
	– Scheme members may live longer than assumed, for example due to unanticipated advances in medical healthcare. Members may also exercise (or not 
exercise) choices in a way that leads to increases in the scheme’s liabilities, for example through early retirement or commutation of pension for cash
	– Legislative changes could also lead to an increase in the scheme’s liabilities
The scheme liabilities are calculated using a discount rate set with reference to corporate bond yields. If scheme assets underperform this yield, this will create a 
deficit. The Group believes that due to the long-term nature of the scheme liabilities, a level of continuing equity investment is an appropriate element of the Group’s 
long-term strategy to manage the scheme efficiently.
A decrease in corporate bond yields will increase scheme liabilities, although that will be partially offset by an increase in the value of the scheme’s bond holdings.
This scheme was closed on 28 February 2002 to new employees. There are nil (2023: nil) employees within the scheme. The latest full actuarial valuation was carried 
out at 5 April 2023 and was updated for IAS 19 ‘Employee benefits’ purposes to 28 April 2024 by a qualified independent actuary.
Income Statement
The components of the net defined benefit expense recognised in the Consolidated Income Statement are as follows:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Administrative expenses
(0.1)
(0.2)
Charge within labour costs and operating profit
(0.1)
(0.2)
Defined benefit charge to the Consolidated Income Statement
(0.1)
(0.2)
Defined contribution schemes 
(3.6)
(3.1)
Total charge to the Consolidated Income Statement 
(3.7)
(3.3)
237 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

19. POST-EMPLOYMENT BENEFIT OBLIGATIONS (CONTINUED)
Other comprehensive income
The components of the net defined benefit expense recognised in other comprehensive income are as follows:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Actuarial gains due to liability financial assumption changes
0.4
5.1
Experience adjustment
(0.5)
(0.5)
Loss on scheme assets greater than discount rate
(1.0)
(4.3)
Actuarial gains due to demographic changes
0.2
–
Actuarial (loss)/gain recognised in other comprehensive income
(0.9)
0.3
Balance Sheet valuation
The net defined benefit pension amount recognised in the Consolidated Balance Sheet is analysed as follows::
28 April 2024
30 April 2023
£m
£m
Diversified growth funds
9.6
9.6
Liability Driven Investment (LDI)
3.4
4.4
Cash
0.2
(0.2)
Fair value of scheme assets
13.2
13.8
Present value of benefit obligations
(13.4)
(13.7)
Net pension (liability)/asset
(0.2)
0.1
Scheme obligations
Changes in the present value of defined benefit pension obligations are analysed as follows: 
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Opening defined benefit obligation
(13.7)
(18.5)
Interest cost
(0.6)
(0.6)
Actuarial gains on defined benefit obligation
0.1
4.7
Benefits paid
0.8
0.7
Closing defined benefit obligation
(13.4)
(13.7)
Scheme assets
Changes in the fair value of scheme assets were as follows: 
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
Opening scheme assets
13.8
17.9
Expected return on scheme assets
0.6
0.5
Actuarial losses on pension scheme assets
(1.0)
(4.4)
Employer contributions
0.7
0.7
Benefits paid
(0.8)
(0.7)
Administrative expenses
(0.1)
(0.2)
Closing scheme assets
13.2
13.8
None of the pension arrangements directly invest in any of the Group’s own financial instruments nor any property occupied by, or other assets used by, the Group. 
During the period, Schroders remain appointed as the Scheme investment manager with a mandate to invest 30% of the Scheme’s assets in Liability Driven 
Investment (LDI) and 70% invested in a diversified growth fund. The LDI allocation is around three times leveraged and therefore targets around 100% interest rate 
and inflation hedging of the Scheme’s liabilities. 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
238 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Post year-end the Trustee and the Company agreed to implement a new bond-based investment strategy that consists of high-quality credit assets and removes 
the exposure to leveraged LDI. The trade was completed on 20 May 2024 and Schroders remain appointed as the Scheme investment manager but with a revised 
mandate to invest 60% in gilts, 25% in buy and maintain credit and 15% in secured finance. The investment strategy continues to hedge the Scheme’s funded interest 
rates and inflation risks associated with the liabilities measured on a gilt flats basis.
Principal assumptions
The IAS 19 (accounting) valuation of the defined benefit obligation was undertaken by an external qualified actuary as at 28 April 2024 using the projected unit 
credit method. The principal actuarial assumptions used in the valuation were as follows:
28 April 2024
30 April 2023
Discount rate
5.10%
4.75%
Rate of future inflation – RPI
3.45%
3.20%
Rate of future inflation – CPI
2.85%
2.60%
Rate of increase in pensions in payment 
3.20%
3.15%
Proportion of employees opting for a cash commutation
100.0%
100.0%
28 April 2024
30 April 2023
Pensioner 
aged 65
Non-pensioner 
aged 45
Pensioner 
aged 65
Non-pensioner 
aged 45
Life expectancy at age 65 (years):
Male
21
22
21
23
Female
24
25
23
25
The post-retirement mortality assumptions allow for expected increases to life expectancy. The life expectancies quoted for members currently aged 45 assume 
that they retire at age 65 (i.e. 20 years after the balance sheet date). The base mortality assumptions are in line with the standard S3PA year of birth tables. Future 
improvement trends have been allowed for in line with the CMI 2023 (2023: CMI 2021) series with a long-term trend towards 1.0% (2023: 1.0%) per annum.
The discount rate in the current and prior year has been derived using a full yield curve approach. The yield curve is based on iBoxx AA rated GBP Corporate Bond 
index and considers expected scheme cash flows at each duration. The expected average duration of the scheme’s liabilities is 14 years.
The rate of retail price inflation (RPI) has been derived in a consistent way to the discount rate, so that it is appropriate to the term of the liabilities. The RPI 
assumption for the scheme allows for the inflation risk premium of 0.2% per annum (2023: 0.2% per annum).
The rate of consumer price inflation (CPI) is set at 0.6% lower (2023: 0.6% lower) than the assumption for retail price inflation, reflecting the long-term expected 
gap between the two indices.
Sensitivity analysis
The impact on the defined benefit obligation to changes in the financial and demographic assumptions is shown below:
28 April 2024
30 April 2023
£m
£m
0.25% increase in discount rate
0.4
0.6
0.25% decrease in discount rate
(0.4)
(0.6)
0.25% increase in pension growth rate
(0.2)
(0.3)
0.25% decrease in pension growth rate
0.2
0.3
1 year increase in life expectancy
(0.4)
(0.4)
1 year decrease in life expectancy
0.4
0.4
Virgin Media Limited v NTL Pension Trustees II Limited legal case
Following the High Court ruling in the case of Virgin Media Limited v NTL Pension Trustees II Limited and others in June 2023, it was held that section 37 of the 
Pension Schemes Act 1993 operates to make void any amendment to the rules of a contracted out pension scheme without written actuarial confirmation under 
Regulation 42(2) of the Occupational Pension Schemes (Contracting Out) Regulations 1996, insofar that the amendment relates to members’ section 9(2B) rights. 
An appeal is due to be heard on 26 June 2024 which, it is hoped, will provide further clarity on the issue. 
 The Trustees of the Scheme have confirmed that: 
	– The Scheme was contracted out of the additional state pension between 1997 and 2016; and 
	– It was possible that amendments were made to the Pension Schemes that may have impacted on the members’ section 9(2B) rights. 
The Trustees of the Scheme and the Directors work closely together and take appropriate legal and professional advice when making amendments to the Pension 
Schemes. However, at 28 April 2024, it is not currently possible to determine whether any amendments to section 9(2B) rights were made to the Pension Schemes 
that were not in accordance with section 37 of the Pension Schemes Act 1993 requirements. 
Further, it is not currently possible to reliably estimate the possible impact to the defined benefit obligations of the Pension Schemes if these amendments were not 
in accordance with section 37 of the Pension Schemes Act 1993 requirements.
239 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

20. EQUITY 
Nominal value
Share capital
Share premium
Merger reserve
Other reserves
Foreign exchange 
reserve
£
Shares
£m
£m
£m
£m
£m
As at 1 May 2023
0.0125
239,570,297
3.0
147.1
(2.2)
(18.4)
2.8
Other comprehensive income, net of tax
–
–
–
–
–
–
1.6
Purchase of own shares
–
–
–
–
–
(7.2)
–
Share-based payments
–
–
–
–
–
2.2
–
As at 28 April 2024
0.0125
239,570,297
3.0
147.1
(2.2)
(23.4)
4.4
Share capital
239,570,297 ordinary shares of £0.0125 nominal value.
Share premium account
This reserve represents the amount of proceeds received for shares in excess of their nominal value of £0.0125 per share.
Merger reserve
This reserve arose as a consequence of a Group reorganisation which inserted the Company as the Parent Company of the Group.
Foreign exchange reserve
This reserve represents the cumulative effect of foreign exchange differences in relation to the retranslation of the Group’s subsidiaries which are denominated in 
a currency other than the Group’s reporting currency of Pounds Sterling (£).
Other reserves
During the period the Group purchased £7.2 million of own shares to satisfy employee share incentive schemes. The shares were purchased by an Employee Benefit 
Trust which has been set up for this purpose. The Company adopts a ‘look-through’ approach which, in substance, accounts for the Trust as an extension of the 
Company. Own shares are recorded at cost and are deducted from equity. At the year-end the Group held 3,119,758 (2023: 2,105,220) own shares.
21. SHARE-BASED PAYMENTS
During the period to 28 April 2024, the Group operated five (2023: five) separate share-based payment schemes. 
The Group has granted a number of different equity-based awards to employees which it has determined to be share-based payments as detailed below.
Long-Term Incentive Plan (LTIP)
The LTIP is a discretionary executive share plan under which the Board may grant options over shares in Watches of Switzerland Group PLC, subject to Adjusted 
EPS and Return on Capital Employed (ROCE) performance conditions. The Group issues annual grants of awards with three-year performance periods. Grants 
vest and become exercisable after three years and are awarded as nil-cost options. There are no cash settlement alternatives. 
Details of the share options outstanding are as follows: 
28 April 2024
30 April 2023
Outstanding at 1 May 2023
1,866,662
1,958,038
Granted
551,319
413,589
Exercised
(284,703)
(315,041)
Forfeited
(39,440)
(189,924)
Outstanding at 28 April 2024
2,093,838
1,866,662
Exercisable price
£nil
£nil
Exercisable at 28 April 2024
988,471
606,454
Average fair value at grant
£5.08
£4.37
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
240 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Deferred Bonus Plan (DBP)
The DBP is a discretionary bonus plan under which the Board may issue one-third of a bonus in the form of conditional share awards in Watches of Switzerland 
Group PLC. The annual bonus is linked to annual earnings targets. Two-thirds of the bonus is settled in cash. The remaining third of the bonus is deferred as share 
options and accounted for as an equity-settled share-based payment. These deferred shares are subject to a three-year vesting period with no additional performance 
conditions except for continued employment. Deferred shares are awarded as nil-cost options.
Details of the share options outstanding are as follows: 
28 April 2024
30 April 2023
Outstanding at 1 May 2023
378,607
247,455
Change in FY22 number of shares granted*
–
53,611
Change in FY23 number of shares granted*
9,440
–
Granted 
–
106,056
Exercised
(7,552)
(20,872)
Forfeited
(7,609)
(7,643)
Outstanding at 28 April 2024
372,886
378,607
Exercisable price
£nil
£nil
Exercisable at 28 April 2024
15,485
12,863
Average fair value at grant
£8.02
£8.24
*	 The share price at which the number of shares granted under the DBP scheme is calculated is not confirmed until after the date of the approval of the Annual Report and Accounts. The maximum number of 
DBP shares granted during the period is therefore estimated using the year-end closing share price and trued up at the date of grant.
Save As You Earn (SAYE) (UK)/Employee Stock Purchase Plan (ESPP) (US)
The Company operated a SAYE scheme for UK and an ESPP scheme for US employees in the year. Options were granted at the prevailing market rate on 14 
February 2022, less a discount of 15%, being exercisable after three years (UK employees) and two years (US employees) from the date of grant. The scheme 
permits a maximum saving of £500 (or US equivalent at the time of invitation) per month out of taxed income. SAYE/ESPP options are accounted for as an equity-
settled award under IFRS 2.
The ESPP reached the end of its two year term in the year. Employees chose not to exercise their options as the market share price was below the option price, 
and these have been disclosed as expired in the following table.
Details of the share options outstanding are as follows:
28 April 2024
30 April 2023
Outstanding at 1 May 2023
367,259
480,636
Forfeited
(133,013)
(113,377)
Expired (ESPP)
(31,697)
–
Outstanding at 28 April 2024
202,549
367,259
Exercisable price
£nil
£nil
Exercisable at 28 April 2024
nil
nil
Average fair value at grant
£10.80
£10.80
FY22 Free share issue
During FY22 the Group issued 50 free shares to all colleagues who were employed by the Group on 15 December 2021. Employees must remain employed for a 
period of three years to earn the shares. The UK shares are administered through a Share Incentive Plan. The US shares are issued under the LTIP and subject to 
the Employee Benefit Trust. The Trust results are consolidated by the Group.
Details of the share options outstanding are as follows: 
28 April 2024
30 April 2023
Outstanding at 1 May 2023
92,700
112,050
Forfeited
(19,250)
(19,350)
Outstanding at 28 April 2024
73,450
92,700
Exercisable price
£nil
£nil
Exercisable at 28 April 2024
nil
nil
Average fair value at grant
£12.66
£12.66
241 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

21. SHARE-BASED PAYMENTS (CONTINUED)
Former Chief Financial Officer Buy-out award (CFO)
Two buy-out share options were granted to the former CFO when joining the Group to replace those in place at his previous employment. The awards were 
translated into Group shares at the share price on the date of joining. Performance conditions for one award were met in the prior year and the final option was 
exercised in the period. 
Details of the share option movements are as follows: 
28 April 2024
30 April 2023
Outstanding at 1 May 2023
1,722
38,835
Exercised
(1,722)
(1,721)
Lapsed
–
(35,392)
Outstanding at 28 April 2024
–
1,722
Exercisable price
£nil
£nil
Exercisable at 28 April 2024
nil
nil
Average fair value at grant
£14.20
£14.20
Charged to the Consolidated Income Statement
The amounts recognised in the Consolidated Income Statement within administrative expenses (excluding employer’s national insurance) in relation to these 
schemes were as follows:
52 week period
 ended 
28 April 2024
52 week period
 ended 
30 April 2023
£m
£m
LTIP
0.5
1.9
DBP
0.8
0.7
Former CFO
–
(0.1)
SAYE/ESPP
0.6
0.7
Free shares
0.2
0.3
2.1
3.5
Fair value of share schemes
The fair value of equity-settled share options and share awards granted is estimated at the date of grant using share option valuation models. The schemes are valued 
using the Black-Scholes model. The target for the DBP was not met in the year ended 28 April 2024 and no additional options will be granted under this scheme.
The following tables list the inputs to the models for options and share-based payment costs during the year:
LTIP
DBP
SAYE/ESPP
CFO
28 Apr 2024
30 Apr 2023
1 May 2022
2 May 2021
30 Apr 2023
1 May 2022
2 May 2021
1 May 2022 
1 May 2022
Share price (£)
£4.89/£6.70
£7.51
£9.42
£3.20
£7.56
£7.51
£9.42
£10.80
£14.20
Exercise price (£)
nil
nil
nil
nil
nil
nil
nil
nil
nil
Dividend yield (%)
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
Risk-free interest rate (%)
4.39%
3.72%
0.61%
0.57%
3.71%
0.66%
0.57%
0.05%
0.41%
Expected life of share 
option
3 yrs
3 yrs
3 yrs
3 yrs
4 yrs
4 yrs
4 yrs
UK 3 yrs 
US 2 yrs
2 yrs
The LTIP awards granted during the financial year ended 28 April 2024 were made with reference to a share price of £4.89, being the closing share price on 
20 October 2023. The awards for Brian Duffy and Anders Romberg were made at a later date with reference to a share price of £6.70, being the closing share 
price on 8 December 2023.
The Group did not enter into any share-based payment transactions with parties other than employees during the current period. 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
242 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

22. FINANCIAL INSTRUMENTS
Categories
28 April 2024
30 April 2023
£m
£m
FINANCIAL ASSETS – HELD AT AMORTISED COST
Trade and other receivables*
17.4
13.9
Cash and cash equivalents
115.7
136.4
Total financial assets
133.1
150.3
FINANCIAL LIABILITIES – HELD AT AMORTISED COST
Interest-bearing loans and borrowings:
Term loan (net of capitalised transaction costs)
–
(120.0)
Multicurrency revolving loan facility (net of capitalised transaction costs)
(113.3)
–
Multicurrency revolving loan facility interest payable
(1.4)
–
Trade and other payables**
(188.4)
(193.8)
(303.1)
(313.8)
Lease liability (IFRS 16)
(460.4)
(410.4)
Total financial liabilities
(763.5)
(724.2)
*	
Excludes prepayments of £7.2 million (2023: £5.9 million) that do not meet the definition of a financial instrument. 
**	 Trade payables excludes customer deposits of £6.0 million (2023: £7.9 million) and deferred income of £20.7 million (2023: £17.9 million) that do not meet the definition of a financial instrument. 
Fair values
At 28 April 2024, the fair values of each category of the Group’s financial instruments are materially the same as their carrying values in the Group’s Balance Sheet 
based on either their short maturity or, in respect of long-term borrowings, interest being incurred at a floating rate.
Financial risk management
The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk and capital management framework and for establishing 
the Group’s risk management policies. 
The Group has exposure to the following risks arising from financial instruments:
	– Liquidity risk
	– Interest rate risk
	– Credit risk
	– Currency risk
	– Capital risk
No significant changes were made in the objectives, policies and processes for managing capital during the years ended 28 April 2024 and 30 April 2023.
Liquidity risk
The Group has generated sufficient cash from operations to meet its working capital requirements. Cash flow forecasting is performed in the operating entities of 
the Group. The Group monitors rolling forecasts of the Group’s liquidity requirements to ensure it has sufficient cash to meet operational needs while maintaining 
sufficient headroom on its undrawn committed borrowing facilities at all times so that the Group does not breach borrowing limits on any of its borrowing facilities.
The table below shows the maturity analysis of the undiscounted remaining contractual cash flows, including interest, of the Group’s financial liabilities:
28 April 2024
Less than one year
Between one and 
five years
Greater than five 
years
Total
£m
£m
£m
£m
Multicurrency revolving loan facility
(1.4)
(113.3)
–
(114.7)
Trade and other payables
(188.4)
–
–
(188.4)
Lease liabilities (IFRS 16)
(78.7)
(287.2)
(214.4)
(580.3)
Total
(268.5)
(400.5)
(214.4)
(883.4)
30 April 2023
Less than one year
Between one and 
five years
Greater than five 
years
Total
£m
£m
£m
£m
Term loan
(2.9)
(120.0)
–
(122.9)
Trade and other payables
(192.9)
(0.9)
–
(193.8)
Lease liabilities (IFRS 16)
(63.1)
(248.4)
(192.4)
(503.9)
Total
(258.9)
(369.3)
(192.4)
(820.6)
As at 28 April 2024, 13 (2023: 11) leases have cash flows that exceed ten years. The value of undiscounted cash flows greater than ten years totals £22.3 million 
(2023: £15.7 million).
243 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

22. FINANCIAL INSTRUMENTS (CONTINUED)
Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. The Group’s 
exposure to the risk of changes in market interest rates relates primarily to the Group’s debt obligations with floating interest rates.
The Group’s policy is to maintain low levels of variable debt by managing the cash position of the business closely and ensuring that the debt position is minimised. 
The Group regularly refinances in order to obtain better rates for both long-term debt and short-term debt obligations. The Group uses strong cash positions to 
pay down long-term and short-term debt when possible in order to reduce the overall debt position.
Interest rate risk – sensitivity
The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans and borrowings affected. 
The analysis has been prepared using the assumptions that:
	– For floating rate assets and liabilities, the amount of the asset or liability outstanding at the balance sheet date is assumed to have been outstanding for the 
whole period
	– Fixed rate financial instruments that are carried at amortised cost are not subject to interest rate risk for the purpose of this analysis.
With all other variables held constant, the Group’s profit before tax is affected through the impact on floating rate borrowings, as follows:
52 week period
 ended 
28 April 2024
52 week period 
ended 
30 April 2023
£m
£m
Interest rate increase of 0.5%
(0.6)
(0.6)
Interest rate decrease of 0.5%
0.6
0.6
Credit risk
Credit risk arises from cash and cash equivalents, credit sales and deposits with banks. Credit risk related to the use of treasury instruments is managed on a Group 
basis. This risk arises from transactions with banks, such as those involving cash and cash equivalents and deposits. To reduce the credit risk, the Group has 
concentrated its main activities with a group of banks that have secure credit ratings. For each bank, individual risk limits are set based on its financial position, credit 
ratings, past experience and other factors. The utilisation of credit limits is regularly monitored.
Management continually review specific balances for potential indicators of impairment. In the instance where an indicator is identified, management will determine 
overall recovery from a legal perspective and provide for any irrecoverable amounts.
Credit risk also arises from the recoverability of the Group’s trade and other receivables. Trade and other receivables are only written off when the Group has 
exhausted all options to recover the amounts due and provided for in full when there is no reasonable expectation of recovery, which is the Group’s definition of 
default. Indicators that there is no reasonable expectation of recovery include, amongst others, the failure of the debtor to engage in a repayment plan with the 
Group and a failure to make contractual payments. An expected credit loss provision is then calculated on the remaining trade and other receivables. 
The ageing analysis of the trade receivables is as follows:
28 April 2024
30 April 2023
£m
£m
Not past due
9.3
5.7
Less than one month past due
0.2
0.5
One to two months past due
0.1
0.2
More than two months past due
0.5
0.2
Total
10.1
6.6
The maximum exposure to credit risk at the reporting date is the carrying value of each class of asset.
Currency risk
The exposure to currency risk is considered below:
28 April 2024
Sterling 
US Dollar
Other
Total
£m
£m
£m
£m
FINANCIAL ASSETS
Trade and other receivables
10.6
6.8
–
17.4
Cash and cash equivalents
77.3
37.4
1.0
115.7
Total financial assets
87.9
44.2
1.0
133.1
FINANCIAL LIABILITIES
Multicurrency revolving loan facility 
(113.3)
–
–
(113.3)
Trade and other payables
(113.9)
(72.8)
(3.1)
(189.8)
Lease liabilities
(299.7)
(152.9)
(7.8)
(460.4)
Total financial liabilities
(526.9)
(225.7)
(10.9)
(763.5)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
244 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

30 April 2023
Sterling 
US Dollar
Other
Total
£m
£m
£m
£m
FINANCIAL ASSETS
Trade and other receivables
7.4
6.3
0.2
13.9
Cash and cash equivalents
91.2
44.0
1.2
136.4
Total financial assets
98.6
50.3
1.4
150.3
FINANCIAL LIABILITIES
Term loan 
(120.0)
–
–
(120.0)
Trade and other payables
(108.7)
(84.6)
(0.5)
(193.8)
Lease liabilities
(258.2)
(138.6)
(13.6)
(410.4)
Total financial liabilities
(486.9)
(223.2)
(14.1)
(724.2)
Currency risk sensitivity
The following table demonstrates the sensitivity to a change in the US Dollar exchange rate, with all other variables held constant, and the impact upon the Group’s 
profit after tax assuming that none of the US Dollar exposures are used as hedging instruments. Sensitivities have not been performed for any other currencies as 
the Group has no significant exposure in any other currency. 
(Increase)/decrease
 in rate
Effect on profit after tax
52 week period ended
28 April 2024
Effect on profit after tax
52 week period ended
30 April 2023
£m
£m
US Dollar
(5%)
(2.3)
(2.3)
US Dollar
5%
2.5
2.5
Capital risk
The capital structure of the Group consists of debt, as analysed in note 18, and equity attributable to the equity holders of the Parent Company, comprising issued 
capital reserves and retained earnings as shown in the Consolidated Statement of Changes in Equity. The Group manages its capital with the objective that all entities 
within the Group continue as going concerns while maintaining an efficient structure to minimise the cost of capital.
The Directors carefully monitor the Group’s long-term borrowings including the ability to service debt and long-term forecast covenant compliance. 
The Group takes a disciplined approach to capital allocation with the objective to deliver long-term sustainable earnings growth whilst retaining financial capability 
to invest in developing our business and to execute our strategic priorities. The Group is well positioned to continue investing in elevating and expanding its existing 
showroom portfolio and to make complementary acquisitions which meet strict investment criteria and advance the Group’s strategic objectives.
23. RELATED PARTY TRANSACTIONS
Key management personnel compensation
Total compensation of key management personnel in the period to 28 April 2024 amounted to £1.5 million (2023: £2.8 million). 
Compensation includes salaries and other short-term employee benefits, post-employment benefits and other long-term benefits. Key management are eligible to 
receive discounts on goods purchased from the Group’s trading companies. Such discounts are in line with discounts offered to all staff employed by Group 
companies. In addition to their salaries, the Group also contributes to post-employment defined contribution plans.
Key management are those individuals who have authority and responsibility for planning, directing and controlling the activities of the Group. 
52 week period ended 
28 April 2024
52 week period ended 
30 April 2023
£m
£m
Short-term employment benefits
0.9
1.7
Share-based payments
0.6
1.1
Total
1.5
2.8
Transactions with subsidiary companies and companies under common control
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed in this note.
245 
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24. BUSINESS COMBINATIONS
Ernest Jones Limited and Signet Trading Limited
On 17 November 2023, the Group acquired the trade and assets of 15 showrooms from retailers’ Ernest Jones Limited and Signet Trading Limited for a cash 
consideration of £44.2 million. The acquisition further advances the Group’s expansion strategy.
The business contributed revenue of £8.2 million from the 17 November 2023 acquisition date to 28 April 2024. The profit before tax contribution was not material 
to the Group result in this initial start-up period.
The following table summarises the consideration paid for the acquisition, and the provisional fair value of assets acquired at the acquisition date:
£m
Total cash consideration
44.2
Initial assessment of values on acquisition
Inventories
25.3
Fixed assets
5.8
Right-of-use asset
14.5
Lease liabilities
(18.5)
Deferred tax asset
1.1
Total identifiable net assets
28.2
Goodwill
16.0
Total assets acquired
44.2
An amount of £1.0 million is held with a third party on retention, and is reported within debtors in these accounts. This will be paid by the Group within 12 months 
of the acquisition date.
The goodwill recognised is attributable to the profitability of the acquired showrooms and is expected to be deductible for tax purposes.
The Group measured the acquired lease liabilities using the present value of the remaining lease payments at the date of acquisition. The right-of-use assets were 
measured at an amount equal to the lease liabilities, with an adjustment required to reflect the terms of the lease relative to market terms.
If the business combination had taken place at the beginning of FY24, the Group’s revenue would have been £1,559.9 million. The contribution to profit before tax 
is not material to the results of the Group and therefore has not been disclosed separately.
Acquisition-related costs have been charged to exceptional items in the Consolidated Income Statement for the 52-week period ended 28 April 2024, as disclosed 
in note 4 to these Consolidated Financial Statements.
The values stated above are the initial assessment of the fair values of assets and liabilities on acquisition. These will be finalised within 12 months of the 
acquisition  date.
Acquisitions completed in the 52-week period to 30 April 2023
On 22 June 2022, in the prior financial year, the Group acquired the trade and assets of one showroom in the US from Bernie Robbins Jewelers, Inc. (‘Bernie 
Robbins’). The acquisition formed part of the US growth strategy.
£m
Total cash consideration
21.2
Final assessment of values on acquisition
Inventories
3.1
Trade and other payables
(0.1)
Right-of-use assets
1.9
Lease liabilities
(1.9)
Total identifiable net assets
3.0
Goodwill
18.2
Total assets acquired
21.2
In the prior 52-week period ended 30 April 2023, the contribution to revenue and profit before tax, if the business combination had occurred on the first day of 
that prior period, and since the acquisition date, was not material to the results of the Group and therefore was not disclosed separately.
During the 52-week period to 28 April 2024, the fair value assessment of the above entity was completed, and no adjustments were made to the previously 
reported position. Consideration of £0.7 million held on retention at the end of the prior period has been settled in the year.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
continued
246 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

25. CONTINGENT LIABILITIES
There are a number of contingent liabilities that arise in the normal course of business, which if realised, are not expected to result in a material liability to the Group.
26. POST-BALANCE SHEET EVENTS
Closure of European Division
In line with our disciplined approach to capital allocation and given the pipeline of high returning opportunities in the UK and US, the Group intends to reallocate 
investment from the European market into these higher returning regions. We are in negotiations with our brand partners for the transfer of a number of our 
existing European mono-brand boutiques. The announcement took place post year-end, and for this reason assets have not been reclassified as held-for-sale as at 
28 April 2024.
Acquisition of Roberto Coin Inc.
On 8 May 2024, the Group signed and completed the acquisition of the entire share capital of Roberto Coin Inc., an associate company of Roberto Coin S.p.A. from 
Roberto Coin S.p.A., Peter Webster, Co-Founder and President of Roberto Coin Inc., and Pilar Coin. The acquisition completed for a total cash consideration of 
$130.0 million (of which $10.0 million is deferred for one year and contingent on the future profitability of the acquired business), subject to working capital adjustments.
The acquisition was financed via a new $115.0 million term loan facility, which expires in February 2026. Covenants are identical to the Group’s existing multicurrency 
revolving loan facility.
Luxury branded jewellery is a core pillar of the Group’s growth strategy and the acquisition will significantly enhance our strategic positioning in the luxury branded 
jewellery category in the US, the world’s largest luxury jewellery market on a per capita basis.
The assets and liabilities acquired principally comprise working capital balances of inventory, debtors and creditors. Due to the proximity of the acquisition date to 
the date of approval of these Consolidated Financial Statements, the initial accounting for the business combination is incomplete and the Group is unable to provide 
a quantification of the fair values of the assets and liabilities acquired. The Group will include an acquisition balance sheet within the Group’s Interim Financial 
Statements for the 26 weeks to 27 October 2024.
No further post-balance sheet events have been identified.
247 
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Note
28 April 2024
30 April 2023
£m
£m
FIXED ASSETS
Investments
C2
471.9
471.9
CURRENT ASSETS
Debtors: amounts receivable within one year
C3
0.3
1.4
Cash at bank and in hand
–
0.4
0.3
1.8
CURRENT LIABILITIES
Creditors: amounts falling due within one year
C4
–
(0.8)
Net current assets
0.3
1.0
Net assets
472.2
472.9
EQUITY
Share capital
C6
3.0
3.0
Share premium
C6
147.1
147.1
Other reserves
C6
(23.4)
(18.4)
Retained earnings
345.5
341.2
Total equity
472.2
472.9
The Company’s profit after tax was £4.4 million (2023: £15.7 million). The profit in year is a result of a dividend received which allowed repayment of management 
recharges from subsidiary entities, and enabled the purchase of own shares.
The Financial Statements were approved and authorised for issue by the Board and were signed on its behalf by
L A ROMBERG
CHIEF FINANCIAL OFFICER
Date: 26 June 2024
The notes on pages 250 to 253 form part of these Financial Statements. 
Company number: 11838443
COMPANY BALANCE SHEET
AS AT 28 APRIL 2024
248 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Share capital
Share premium
Other reserves
Retained earnings
Total equity 
attributable to 
owners
£m
£m
£m
£m
£m
Balance at 1 May 2022
3.0
147.1
(6.7)
324.8
468.2
Profit for the financial period
–
–
–
15.7
15.7
Purchase of own shares
–
–
(14.5)
–
(14.5)
Share-based payments charge
–
–
–
3.5
3.5
Share-based payments
–
–
2.8
(2.8)
–
Balance at 30 April 2023
3.0
147.1
(18.4)
341.2
472.9
Profit for the financial period
–
–
–
4.4
4.4
Purchase of own shares
–
–
(7.2)
–
(7.2)
Share-based payments charge
–
–
–
2.1
2.1
Share-based payments
–
–
2.2
(2.2)
–
Balance at 28 April 2024
3.0
147.1
(23.4)
345.5
472.2
During the period the Company purchased £7.2 million of own shares to satisfy employee share incentive schemes. The shares were purchased by an Employee 
Benefit Trust which has been set up for this purpose. The Company adopts a ‘look-through’ approach which, in substance, accounts for the Trust as an extension 
of the Company. Own shares are recorded at cost and are deducted from equity. For further detail refer to note C6.
COMPANY STATEMENT OF CHANGES IN EQUITY
AS AT 28 APRIL 2024
249 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

C1. GENERAL INFORMATION
Watches of Switzerland Group PLC (the ‘Company’) is a public limited company, limited by shares, which is listed on the London Stock Exchange and incorporated and 
domiciled in England and Wales. The registered number is 11838443 and the address of the registered office is Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT.
These Financial Statements present information about the Company as an individual undertaking and not about its Group. The Financial Statements of Watches of 
Switzerland Group PLC have been prepared in compliance with United Kingdom Accounting Standards, including Financial Reporting Standard 102, ‘The Financial 
Reporting Standard applicable in the United Kingdom and the Republic of Ireland’ (FRS 102) and the Companies Act 2006. The Financial Statements are presented 
in Pounds Sterling (£), which is the Group’s presentational currency, and are shown in £millions to one decimal place.
Accounting policies 
The accounting policies set out in the notes below have been applied in preparing the Financial Statements for the 52-week period ended 28 April 2024 and the 
comparative information presented in these Financial Statements for the 52-week period ended 30 April 2023.
The Company is included within the Consolidated Financial Statements of Watches of Switzerland Group PLC. The Consolidated Financial Statements of Watches 
of Switzerland Group PLC are prepared in accordance with IFRS and are publicly available. In these Financial Statements, the Company is considered to be a 
qualifying entity (for the purposes of this FRS) and has applied the exemptions available under FRS 102 in respect of the following disclosures:
	– Reconciliation of the number of shares outstanding from the beginning to end of the period
	– The requirement to prepare a statement of cash flows
	– Certain disclosures in relation to share-based payments
	– Key Management Personnel compensation
As permitted by Section 408 of the Companies Act 2006, the Income Statement of the Company is not presented as part of the Financial Statements. 
The Company’s accounting policies are the same as those set out in note 1 of the Consolidated Financial Statements, except as noted below.
Investments
Investments in subsidiaries are measured at cost less accumulated impairment. Where merger relief is applicable, the cost of the investment in a subsidiary 
undertaking is measured at the nominal value of the shares issued together with the fair value of any additional consideration paid.
Impairment
The carrying values of non-financial assets are reviewed at each balance sheet date to determine whether there is any indication of impairment. If any impairment 
loss arises, the asset is adjusted to its estimated recoverable amount and the difference is recognised in the Income Statement. 
Trade and other debtors/creditors
Trade and other debtors are recognised initially at transaction price plus attributable transaction costs. Trade and other creditors are recognised initially at 
transaction price less attributable transaction costs. Subsequent to initial recognition they are measured at amortised cost using the effective interest method, less 
any impairment losses in the case of trade debtors. If the arrangement constitutes a financing transaction, for example if payment is deferred beyond normal business 
terms, then it is measured at the present value of future payments discounted at a market rate of interest for a similar debt instrument.
Share-based payments
Some employees (including senior executives) of the Group receive remuneration in the form of share-based payments, whereby employees render services as 
consideration for equity instruments (equity-settled transactions). The fair value of the equity-settled awards is calculated at grant date using a Black-Scholes model. 
The resulting cost is charged in the Income Statement over the vesting period of the option or award and is regularly reviewed and adjusted for the expected and 
actual number of options or awards vesting. This applies to LTIP Awards, Deferred Share Bonus Schemes, Save as You Earn and Employee Stock Purchase Plan 
Awards, and Free Share Awards.
Service and non-service performance conditions are not taken into account when determining the grant date fair value of awards, but the likelihood of the conditions 
being met is assessed as part of the Group’s best estimate of the number of equity instruments that will ultimately vest. No expense is recognised for awards that 
do not ultimately vest because of non-market performance and/or service conditions that have not been met. 
The social security contributions payable in connection with the grant of the share options is determined at each balance sheet date as a liability with the total cost 
recognised in the Income Statement over the vesting period. 
Own shares held
Own shares represent the shares of Watches of Switzerland Group PLC that are held in an Employee Benefit Trust which has been set up for this purpose. The 
Company adopts a ‘look-through’ approach which, in substance, accounts for the Trust as an extension of the Company. Own shares are recorded at cost and are 
deducted from equity.
Financial risk management
The Company’s financial risk is managed as part of the Group’s strategy and policies as discussed in note 22 of the Consolidated Financial Statements.
Company result for the period
In accordance with the exemption allowed by Section 408(3) of the Companies Act 2006, the Company has not presented its own Income Statement or Statement 
of Comprehensive Income.
Directors’ remuneration and staff numbers
The Company has no employees other than the Directors, who did not receive any remuneration for their services directly from the Company in either the current 
or preceding period. Refer to note 23 in the Group Financial Statements for Key Management Personnel compensation.
External Auditor’s remuneration
The remuneration paid to the External Auditor in relation to the audit of the Company is disclosed in note 5 of the Consolidated Financial Statements. The fees for 
the audit of the Company’s Financial Statements are borne by a subsidiary of the Company and are not recharged.
NOTES TO THE COMPANY FINANCIAL STATEMENTS
250 
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THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

C2. FIXED ASSET INVESTMENTS
The Company had the following subsidiaries as at 28 April 2024:
Entity
Principal activity
Country of 
incorporation Registered office
Type of share held by 
the Group
Proportion of 
ordinary shares held 
by Group companies
Jewel UK Midco Limited*
Intermediate holding company England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
Jewel UK Bidco Limited
Intermediate holding company England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
Watches of Switzerland Operations 
Limited
Intermediate holding company England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
Aurum Acquisitions Limited
Intermediate holding company England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
Watches of Switzerland Company 
Limited
Retailer
England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
Mappin & Webb Limited
Trading
England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
Goldsmiths Limited
Dormant
England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
WoS Dormant 1 Limited
Dormant
England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
WoS Dormant 2 Limited
Dormant
England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
Aurum Insurance (Guernsey) 
Limited**
Captive insurance company
Guernsey
Heritage Hall, Le Marchant Street, 
St Peter Port, Guernsey GY1 4JH
Ordinary 
100%
Watches of Switzerland Limited
Dormant
England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary & 
Redeemable preference 
100%
Aurum Pension Trustees Limited
Pension trustee company
England and 
Wales
Aurum House, 2 Elland Road, Braunstone, 
Leicester LE3 1TT
Ordinary 
100%
Watches of Switzerland Group USA 
Inc
Holding company
USA
3340 NW 53rd Street, Suite 402, 
Fort Lauderdale, Florida 33309
Ordinary
100%
Watches of Switzerland (Nevada) 
LLC
Retailer
USA
3340 NW 53rd Street, Suite 402, 
Fort Lauderdale, Florida 33309
Ordinary
100%
Watches of Switzerland (A/S) LLC
Retailer
USA
3340 NW 53rd Street, Suite 402, 
Fort Lauderdale, Florida 33309
Ordinary
100%
Watches of Switzerland LLC
Retailer
USA
3340 NW 53rd Street, Suite 402, 
Fort Lauderdale, Florida 33309
Ordinary
100%
Mayors Jewellers LLC
Retailer
USA
3340 NW 53rd Street, Suite 402, 
Fort Lauderdale, Florida 33309
Ordinary
100%
Mayors Jewellers Florida LLC
Retailer
USA
3340 NW 53rd Street, Suite 402, 
Fort Lauderdale, Florida 33309
Ordinary
100%
Watches 60 Greene Inc.
Retailer
USA
3340 NW 53rd Street, Suite 402, 
Fort Lauderdale, Florida 33309
Ordinary
100%
WOSG (Ireland) Limited
Retailer
Ireland
Suite 3, One Earlsfort Centre, Lower 
Hatch Street, Dublin 2, D02 X288, Ireland
Ordinary
100%
Watches of Switzerland Group 
(Denmark) Aps
Retailer
Denmark
Store Kongensgade 68, 1264 København 
K, Denmark
Ordinary
100%
Watches of Switzerland Group 
(Sweden) AB
Retailer
Sweden
Grey Advokatbyra AB Birger Jarlsgatan 14, 
Stockholm, 114 34, Sweden
Ordinary
100%
Watches of Switzerland Group 
(Netherlands) BV
Non-trading
Netherlands Herikerbergweg 88, 1101CM, Amsterdam, 
Netherlands
Ordinary
100%
Watches of Switzerland Group 
(Norway) AS
Non-trading
Norway
Nydalsveien 28 0484, Oslo, Norway
Ordinary
100%
WOSG (Germany) GmbH
Non-trading
Germany
Maximiliansplatz 17, 80333, Munchen, 
Germany
Ordinary
100%
*	 Investment in Jewel UK Midco is directly held. All other investments are indirectly held.
** 	Results of this company are fully taxable in the UK as a controlled foreign company. 
251 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

C2. FIXED ASSET INVESTMENTS (CONTINUED)
All subsidiary undertakings are included in the Consolidated Financial Statements. The proportion of the voting rights in the subsidiary undertakings held directly by 
the Company do not differ from the proportion of ordinary shares held.
Investment in subsidiaries at the period end was as follows:
28 April 2024
30 April 2023
£m
£m
Investment in subsidiaries
471.9
471.9
Investments in Company undertakings are recorded at cost, which is the fair value of the consideration paid.
C3. DEBTORS: AMOUNTS RECEIVABLE WITHIN ONE YEAR
28 April 2024
30 April 2023
£m
£m
Amounts owed by Group undertakings
0.3
1.4
Amounts owed by Group undertakings are unsecured and repayable on demand.
C4. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
28 April 2024
30 April 2023
£m
£m
Amounts owed to Group undertakings
–
(0.8)
Amounts owed to Group undertakings are unsecured and repayable on demand.
C5. FINANCIAL INSTRUMENTS
28 April 2024
30 April 2023
£m
£m
FINANCIAL ASSETS – HELD AT AMORTISED COST
Amounts owed by Group undertakings
0.3
1.4
Cash at bank and in hand
–
0.4
0.3
1.8
FINANCIAL LIABILITIES – HELD AT AMORTISED COST
Amounts owed to Group undertakings
–
(0.8)
NOTES TO THE COMPANY FINANCIAL STATEMENTS
continued
252 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

C6. EQUITY
Nominal value
Share capital
Share premium
Other reserves
£
Shares
£m
£m
£m
As at 1 May 2023
0.0125
239,570,297
3.0
147.1
(18.4)
Purchase of own shares
–
–
–
–
(7.2)
Allocation of own shares
–
–
–
–
2.2
As at 28 April 2024
0.0125
239,570,297
3.0
147.1
(23.4)
Share capital
239,570,297 ordinary shares of £0.0125 nominal value.
Share premium account
This reserve represents the amount of proceeds received for shares in excess of their nominal value of £0.0125 per share.
Other reserves
During the period the Group purchased £7.2 million of own shares to satisfy employee share incentive schemes. The shares were purchased by an Employee Benefit 
Trust which has been set up for this purpose. The Company adopts a ‘look-through’ approach which, in substance, accounts for the Trust as an extension of the 
Company. Own shares are recorded at cost and are deducted from equity. At the year-end the Company held 3,119,758 (2023: 2,105,220) own shares.
C7. RELATED PARTY TRANSACTIONS
The Company has taken advantage of the exemptions under FRS 102.33 ‘Related Party Transactions’ for wholly owned subsidiaries not to disclose intra-group 
transactions.
C8. SHARE-BASED PAYMENTS 
Details of the Company’s share-based payments are disclosed within note 21 in the Consolidated Financial Statements.
C9. CONTINGENT LIABILITIES 
At the date of signing the accounts, the Company has provided cross guarantee arrangements to Barclays Bank PLC, BNP Paribas London Branch, Citibank N.A. 
London Branch, Fifth Third Bank National Association, HSBC UK Bank PLC, Lloyds Bank PLC, National Westminster Bank PLC and Northern Bank Limited Trading 
as Danske Bank in respect of the obligations of certain fellow subsidiary undertakings in relation to the £225.0 million multicurrency revolving loan facility.
C10. POST-BALANCE SHEET EVENTS
On 8 May 2024, the Group signed and completed the acquisition of the entire share capital of Roberto Coin Inc., an associate company of Roberto Coin S.p.A. 
from Roberto Coin S.p.A., Peter Webster, Co-Founder and President of Roberto Coin Inc., and Pilar Coin. The acquisition was financed via a new $115.0m term 
loan facility for which the Company has provided cross guarantee arrangements to Barclays Bank PLC and BNP Paribas London Branch in respect of the obligations 
of certain fellow undertakings.
253 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

ALTERNATIVE PERFORMANCE MEASURES
The Directors use Alternative Performance Measures (APMs) as they believe 
these measures provide additional useful information on the underlying 
trends, performance and position of the Group. These measures are used for 
performance analysis. The APMs are not defined by IFRS and therefore may not 
be directly comparable with other companies’ APMs. These measures are not 
intended to be a substitute for, or superior to, IFRS measures.
The majority of the Group’s APMs are on a pre-IFRS 16 basis. This aligns with the 
management reporting used to inform business decisions, investment appraisals, 
incentive schemes and banking covenants.
4-Wall EBITDA
Net margin less showroom costs.
Why used 
4-Wall EBITDA is a direct measure of profitability of the showroom operations.
Reconciliation to IFRS measures
£million
FY24
FY23
Revenue
1,537.9
1,542.8
Cost of inventory expensed
(981.6)
(972.2)
Other inc. supplier incentives
5.9
5.7
Net margin
562.2
576.3
Showroom costs
(289.1)
(279.2)
4-Wall EBITDA
273.1
297.1
Showroom costs includes rental costs on a pre-IFRS 16 basis (i.e. under IAS 17). 
Refer to the IFRS 16 reconciliations below for further details.
4-Wall EBITDA, EBITDA, Adjusted EBITDA and Adjusted EBIT Margin
For each of these areas as defined above, the Group shows the measures as a 
percentage of Group revenue.
Why used 
Profitability as a percentage of Group revenue is shown to understand how 
effectively the Group is managing its cost base.
Reconciliation to IFRS measures
£million
FY24
FY23
Revenue
1,537.9
1,542.8
4-Wall EBITDA
273.1
297.1
17.8%
19.3%
EBITDA (Unadjusted)
187.8
213.0
12.2%
13.8%
Adjusted EBITDA
178.9
201.4
11.6%
13.1%
Adjusted EBIT
134.7
165.1
8.8%
10.7%
Adjusted Earnings Before Interest and Tax (Adjusted EBIT)
Operating profit before exceptional items and IFRS 16 impact. 
Why used 
Measure of profitability that excludes one-off exceptional costs and IFRS 16 
adjustments to allow for comparability between years.
This measure was linked to management incentives in the financial year.
Reconciliation to IFRS measures
Reconciled in note 2 to the Consolidated Financial Statements.
Adjusted Earnings Before Interest, Tax, Depreciation and Amortisation 
(Adjusted EBITDA)
EBITDA before exceptional items presented in the Group’s Consolidated Income 
Statement. Shown on a continuing basis and before the impact of IFRS 16.
Why used 
Measure of profitability that excludes one-off exceptional items and IFRS 16 
adjustments to provide comparability between years. This measure was linked 
to management incentives in the financial year.
Reconciliation to IFRS measures
Reconciled within note 2 of the Consolidated Financial Statements.
Adjusted Earnings Per Share (Adjusted EPS)
Basic Earnings Per Share before exceptional items and IFRS 16 impact.
Why used 
Measure of profitability that excludes one-off exceptional items and IFRS 16 
adjustments to provide comparability between years. This measure was linked 
to management incentives in the financial year.
Reconciliation to IFRS measures
Reconciled within note 9 of the Consolidated Financial Statements.
Adjusted profit before tax (Adjusted PBT)
Profit before tax before exceptional items and IFRS 16 impact.
Why used
Measure of profitability that excludes one-off exceptional items and IFRS 16 
adjustments to provide comparability between years.
Reconciliation to IFRS measure
£million
FY24
FY23
Segment profit (as reconciled in note 2 of the Financial 
Statements)
134.7
165.1
Net finance costs excluding exceptional items (note 7)
(26.6)
(23.1)
IFRS 16 lease interest
20.8
17.2
Adjusted profit before tax
128.9
159.2
GLOSSARY
254 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

Average selling price (ASP)
Revenue (including sales related taxes) generated in a period from sales of a 
product category divided by the total number of units of such products sold in 
such period. 
Why used 
Measure of sales performance.
Reconciliation to IFRS measures
Not applicable.
Constant currency basis
Results for the period had the exchange rates remained constant from the 
comparative period.
Why used 
Measure of revenue growth that excludes the impact of foreign exchange. 
Reconciliation
(£/US$ million)
FY24 Group revenue (£)
1,537.9
FY24 US revenue ($)
870.3
FY24 US revenue (£) @ FY24 exchange rate
691.8
FY24 US revenue (£) @ FY23 exchange rate
723.4
FY24 Group revenue (£) at constant currency
1,569.5
FY24 exchange rate
£1: $1.258
FY23 exchange rate
£1: $1.203
Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA)
EBITDA before exceptional items presented in the Group’s Consolidated 
Income Statement. Shown on a continuing basis before the impact of IFRS 16 
and showroom opening and closing costs. These costs include rent (pre-IFRS 
16), rates, payroll and other costs associated with the opening or closing of 
showrooms, or during closures when refurbishments are taking place.
Why used 
Measure of profitability that excludes one-off exceptional and non-underlying 
items, IFRS 16 adjustments and showroom opening and closing costs to allow 
for comparability between years.
Reconciliation to IFRS measures
£million
FY24
FY23
Adjusted EBITDA
178.9
201.4
Showroom opening and closing costs
8.9
11.6
EBITDA
187.8
213.0
Exceptional items
Items that in the judgement of the Directors need to be disclosed by virtue of 
their size, nature or incidence, in order to draw the attention of the reader and 
to show the underlying business performance of the Group. 
Why used 
Draws the attention of the reader and to show the items that are significant by 
virtue of their size, nature or incidence.
Reconciliation to IFRS measures
Disclosed in note 4 of the Group’s Consolidated Financial Statements.
Free cash flow
Cash flow shown on a pre-IFRS 16 basis excluding expansionary capex, 
acquisitions of subsidiaries, exceptional items, financing activities and the 
purchase of own shares.
Why used 
Represents the cash generated from operations including maintenance of 
capital assets. Demonstrates the amount of available cash flow for discretionary 
activities such as expansionary capex, dividends or acquisitions.
Reconciliation to IFRS measures
£million
FY24
FY23
Net (decrease)/increase in cash and cash equivalents
(21.5)
31.2
Net financing cash flow
91.7
85.2
Interest paid
(9.2)
(4.7)
Lease payments
(68.1)
(59.2)
Acquisitions
44.2
24.9
Exceptional costs – professional and legal expenses on 
actual and prospective business acquisitions
2.5
0.9
Expansionary capex
78.0
67.5
Free cash flow
117.6
145.8
Free cash flow conversion
Free cash flow divided by Adjusted EBITDA.
Why used 
Measurement of the Group’s ability to convert profit into free cash flow.
Reconciliation to IFRS measures
Free cash flow of £117.6 million divided by Adjusted EBITDA of £178.9 million 
shown as a percentage.
255 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

Liquidity headroom
Liquidity headroom is unrestricted cash plus undrawn available facilities.
Why used 
Liquidity headroom shows the amount of unrestricted funds available to the Group.
Reconciliation to IFRS measures
£million
FY24
FY23
Total facility (RCF) 
225.0
170.0
Facility drawn
(115.0)
(120.0)
Unrestricted cash (note 15)
99.3
121.6
Total headroom
209.3
171.6
Net cash/(debt)
Total borrowings (excluding capitalised transaction costs) less cash and cash 
equivalents and excludes IFRS 16 lease liabilities.
Why used 
Measures the Group’s indebtedness.
Reconciliation to IFRS measures
Reconciled in note 18 of the Consolidated Financial Statements.
Net margin
Revenue less inventory recognised as an expense, commissions paid to the 
providers of interest-free credit and inventory provision movements.
Why used 
Measures the profit made from the sale of inventory before showroom or 
overhead costs.
Reconciliation to IFRS measures
Refer to 4-Wall EBITDA.
Return on Capital Employed (ROCE)
Return on Capital Employed (ROCE) is defined as Adjusted EBIT divided by 
average capital employed, calculated on a Last Twelve Months (LTM) basis. 
Average capital employed is total assets less current liabilities excluding IFRS 16 
lease liabilities.
Why used 
ROCE demonstrates the efficiency with which the Group utilises capital. This 
measure was linked to management incentives in the financial year.
Reconciliation to IFRS measures
Adjusted EBIT of £134.7 million divided by the average capital employed, which 
is calculated as follows:
£million
FY24
FY23
Pre-IFRS 16 total assets 
958.9
882.6
Pre-IFRS 16 current liabilities
(229.7)
(231.6)
Capital employed
729.2
651.0
Average capital employed
690.1
591.4
OTHER DEFINITIONS
Expansionary capital expenditure/capex
Expansionary capital expenditure relates to new showrooms, offices, relocations 
or refurbishments greater than £250,000.
Luxury watches
Watches that have a Recommended Retail Price greater than £1,000.
Luxury jewellery
Jewellery that has a Recommended Retail Price greater than £500.
Showroom maintenance capital expenditure/capex
Capital expenditure which is not considered expansionary.
GLOSSARY
continued
256 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

IFRS 16 adjustments
The following tables reconcile from pre-IFRS 16 balances to statutory post-
IFRS 16 balances.
FY24 Consolidated Income Statement
£million
Pre-IFRS 16 
and exceptional 
items
IFRS 16 
adjustments
Exceptional
items
Statutory
Revenue
1,537.9
–
–
1,537.9
Net margin
562.2
–
1.7
563.9
Showroom costs
(289.1)
64.9
–
(224.2)
4-Wall EBITDA
273.1
64.9
1.7
339.7
Overheads
(85.3)
–
(6.2)
(91.5)
EBITDA
187.8
64.9
(4.5)
248.2
Showroom opening and 
closing costs
(8.9)
5.3
–
(3.6)
Adjusted EBITDA
178.9
70.2
(4.5)
244.6
Depreciation, amortisation, 
loss on disposal, impairment 
of fixed assets and lease 
modifications
(44.2)
(53.0)
(27.4)
(124.6)
Adjusted EBIT (Segment 
profit)
134.7
17.2
(31.9)
120.0
Net finance costs 
(5.8)
(20.8)
(1.3)
(27.9)
Adjusted profit before 
tax
128.9
(3.6)
(33.2)
92.1
Adjusted basic Earnings 
Per Share
38.0p
(1.2)p
(11.8)p
25.0p
FY24 Balance Sheet
£million
Pre-IFRS 16
IFRS 16 
adjustments
Post-IFRS 16
Goodwill and intangibles
215.7
–
215.7
Property, plant and equipment
193.1
(1.7)
191.4
IFRS 16 right-of-use assets
–
381.8
381.8
Inventories
393.3
–
393.3
Trade and other receivables
36.2
(11.6)
24.6
Trade and other payables
(263.3)
46.8
(216.5)
IFRS 16 lease liabilities
–
(460.4)
(460.4)
Net cash
0.7
–
0.7
Other
(29.2)
21.6
(7.6)
Net assets
546.5
(23.5)
523.0
FY23 Consolidated Income Statement
£million
Pre-IFRS 16 
and exceptional 
items
IFRS 16 
adjustments
Exceptional
items
Statutory
Revenue
1,542.8
–
–
1,542.8
Net margin
576.3
–
–
576.3
Showroom costs
(279.2)
56.2
–
(223.0)
4-Wall EBITDA
297.1
56.2
–
353.3
Overheads
(84.1)
–
(0.9)
(85.0)
EBITDA
213.0
56.2
(0.9)
268.3
Showroom opening and 
closing costs
(11.6)
7.1
–
(4.5)
Adjusted EBITDA
201.4
63.3
(0.9)
263.8
Depreciation, amortisation, 
loss on disposal, impairment 
of fixed assets and lease 
modifications
(36.3)
(49.6)
0.7
(85.2)
Adjusted EBIT (Segment 
profit)
165.1
13.7
(0.2)
178.6
Net finance costs 
(5.9)
(17.2)
(0.7)
(23.8)
Adjusted profit before 
tax
159.2
(3.5)
(0.9)
154.8
Adjusted basic Earnings 
Per Share
52.7p
(1.2)p
(0.3)p
51.2p
FY23 Balance Sheet
£million
Pre-IFRS 16
IFRS 16 
adjustments
Post-IFRS 16
Goodwill and intangibles
200.4
–
200.4
Property, plant and equipment
159.9
(5.5)
154.4
IFRS 16 right-of-use assets
–
359.1
359.1
Inventories
356.0
–
356.0
Trade and other receivables
29.4
(9.6)
19.8
Trade and other payables
(259.0)
39.4
(219.6)
IFRS 16 lease liabilities
–
(410.4)
(410.4)
Net cash
16.4
–
16.4
Other
(15.3)
8.5
(6.8)
Net assets
487.8
(18.5)
469.3
257 
STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS

COMPANY
Watches of Switzerland Group PLC 
Registered office address
Aurum House, 2 Elland Road, Braunstone, Leicester LE3 1TT 
Registered in England and Wales
Company Number: 11838443 
VAT number: 834 8634 04
ADVISERS 
Independent Auditor 
Ernst & Young LLP, 1 More London Place, London, SE1 2AF 
Corporate solicitors 
Slaughter and May, One Bunhill Row, London, EC1Y 8YY
Registrars
Equiniti, Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA
Joint brokers
Barclays Bank plc, 5 The North Colonnade, Canary Wharf, London, E14 4BB 
HSBC Bank plc, Level 2, 8 Canada Square, London E14 5HQ
Jefferies International Limited, 100 Bishopsgate, London, EC2N 4JL
Financial PR
Headland PR Consultancy LLP, Cannon Green, 27 Bush Lane, London,
EC4R 0AA
FINANCIAL CALENDAR
Trading update:	
	
3 September 2024
AGM:	
	
	
3 September 2024
H1 FY25 results:	
	
December 2024
Holiday trading update:	
January 2025
Financial year-end:	
	
April 2025
ANNUAL GENERAL MEETING 
The AGM will be held at 2.30pm on Tuesday 3 September 2024 at our offices 
at 36 North Row, London, W1K 6DH. The Notice of Meeting which accompanies 
this report and accounts sets out the business to be transacted. 
SHAREHOLDING INFORMATION 
Registrars 
Please contact our Registrar Equiniti directly for all enquiries about your 
shareholding. Visit their website shareview.co.uk for online information about 
your shareholding. You will need your shareholder reference number which can 
be found on your share certificate or telephone the Registrar direct on +44 
(0)371 384 2577. The overseas shareholder helpline number is +44 (0)371 384 
2577. Lines are open 8.30am to 5.30pm Monday to Friday. 
For more information see thewosgroupplc.com/investors/shareholder-contacts.
FORWARD LOOKING STATEMENTS
Cautionary statement: The Annual Report and Accounts contains certain 
forward looking statements with respect to the operations, performance and 
financial conditions of the Group. By their nature, these statements involve 
uncertainty since future events and circumstances can cause results and 
developments to differ materially from those anticipated. The forward looking 
statements reflect knowledge and information available at the date of preparation 
of this Annual Report and Accounts and the Company undertakes no obligation 
to update these forward looking statements. Nothing in this Annual Report and 
Accounts should be construed as a profit forecast. Certain regulatory 
performance data contained in this Annual Report and Accounts is subject to 
regulatory audit. 
TERMS USED IN THIS REPORT
The term ‘Group’ means Watches of Switzerland Group PLC (Company 
registration number 11838443) and its subsidiaries. 
ONLINE ANNUAL REPORT
Our Annual Report and Accounts is available online. View or download the full 
Annual Report and Accounts from: thewosgroupplc.com/investors/results-
centre.
WARNING TO SHAREHOLDERS
Please be very wary of any unsolicited contact about your investments or offers 
of free company reports. It may be from an overseas ‘broker’ who could sell you 
worthless or high risk shares. If you deal with an unauthorised firm, you will not 
be eligible to receive payment under the Financial Services Compensation 
Scheme. Further information and a list of unauthorised firms that have targeted 
UK investors is available from the Financial Conduct Authority at: fca.org.uk.
SHAR EHOLDER INFOR MATION FOR WATCHES 
OF SWITZERLAND GROUP PLC
258 
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024
THE WATCHES OF SWITZERLAND GROUP PLC  ANNUAL REPORT AND ACCOUNTS 2024

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WATCHES OF SWITZERLAND GROUP PLC
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