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Watches of Switzerland Group

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FY2022 Annual Report · Watches of Switzerland Group
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C O N T E N T S

1

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S T R AT E G I C  R E P O R T  

G OV E R N A N C E R E P O R T  

F I N A N C I A L  S TAT E M E N T S  

02  At a Glance
06  Chair’s Statement
08  Market Review
20  Our Brand Partnerships
66  Our Portfolio
68  Our Showrooms
70  Business Model
72  Chief Executive Officer’s Review
80  Our Strategy
96  Our Strategy in Action
106  Financial Review
112  Key Performance Indicators
 Non-financial Information  
115 
Statement

  Chair’s Introduction
 Corporate Governance Statement

171 
173 
182   Board of Directors
184   Nomination Committee Report
188   Audit Committee Report
194   ESG Committee Report
196   Remuneration Committee Report
200   Directors’ Remuneration Report 
208   Annual Report on Remuneration 
 Proposed 2022 Directors’ 
212 
Remuneration Policy
 Directors’ Report

224 

116  Section 172
118 

 Environmental, Social 
and Governance
156  Risk Management
160   Principal Risks and Uncertainties 
166 

 Going Concern and  
Viability Statement

240 

Independent Auditor’s Report

230 
236  Consolidated Income Statement
 Consolidated Statement of 
237 
Comprehensive Income
238  Consolidated Balance Sheet
 Consolidated Statement of 
239 
Changes in Equity
 Consolidated Statement of Cash 
Flows
 Notes to the Consolidated 
Financial Statements
 Company Balance Sheet
 Company Statement of Changes  
in Equity
 Notes to the Company Financial 
Statements

277 
278 

279 

241 

283  Glossary
286  Shareholder Information

A YEAR OF FURTHER 
PROGRESS WITH STRONG 
MOMENTUM INTO FY23

We delivered an outstanding performance across the 
Group during the year, with consistently strong sales 
and demand which continued to exceed supply.

Our teams excelled in offering best in class service,  
with the Group’s elevated client experience programme, 
Xenia, launching in all showrooms.

We continued to execute our strategy and Long Range 
Plan, maintaining our market-leading position in the UK 
and growing our presence in the US. This was supported 
by ongoing investment, including refurbishment of existing 
showrooms, and the roll out of new sites. 

We are incredibly proud of the work of The Watches  
of Switzerland Group Foundation, to which we have 
donated £4.5 million to date to benefit the communities  
in which we serve.

Looking ahead, our planned entry into the European 
market provides the Group with further opportunities 
and market diversification. 

Our strategy, people and brand partnerships underpin 
our confidence for continued growth within the large 
and growing luxury watch and jewellery markets.

01 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSAT A  G L A N C E

OU R PU R POSE

To WOW our clients while caring for our 
colleagues, our communities and our planet.

The Watches of Switzerland Group is an international retailer of world leading 
luxury watch brands with a growing complement of luxury jewellery brands. 

The Watches of Switzerland Group provides clients with the finest selection of luxury 
timepieces from all of the major groups and independent brands together with an 
impressive presentation of smaller independent brands. 

OU R  VA LU ES

WELL-INVESTED SHOWROOM NET WORK

171

TOTAL SHOWROOMS   
AT 1 MAY 2022

65%

FY22 REVENUE  
FROM THE UK

35%

FY22 REVENUE   
FROM THE US

2,400+

NUMBER OF COLLEAGUES 
AT 1 MAY 2022

02 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022HIGHL IGH TS

REVENUE 

RETURN ON CAPITAL EMPLOYED1 

SALES BY CATEGORY

£1,238m

CHANGE VS LY (AT CONSTANT CURRENCY 
EXCLUDING FY21 53RD WEEK)1

+40%

27.4%

CHANGE VS LY

+770bps

ADJUSTED EBIT1 

OPER ATING PROFIT 

£130m
+68%

CHANGE VS LY

£142m
+74%

CHANGE VS LY

PROVEN TR ACK RECORD AND MARKET-LEADING PROPOSITION

1    Proven track record of delivering 
a strong, consistent financial 
performance with robust sales, 
sustained profitable growth, 
elevated returns on capital and 
strong cash generation.

5    Well-invested showrooms 

providing an exceptional client 
experience through welcoming 
and expert service and luxurious, 
contemporary, spacious 
browsable environments.

2    Long-standing, collaborative 
partnerships with the most 
prestigious and recognised luxury 
watch and jewellery brands.

3    Multi-channel specialist with 
a leading UK position and a 
significant and growing position 
in the US and which has high 
barriers to entry, robust demand, 
proven value creation and 
supply-driven dynamics.

4    National coverage in the UK, 
a significant growing presence 
in the US and opportunities 
for European expansion.

6    Bold, impactful marketing 

focused on digital communications, 
Customer Relationship 
Management (CRM), client 
experience and co-operative 
activity with brand partners.

7    State-of-the-art SAP-based 
IT systems supporting all 
showrooms and websites 
in the UK and in the US.

8    ESG focus with sustainability 
pillars for people, planet and 
responsible sourcing. 

Well placed to continue to build our leading position in the robust UK market 
and to become a clear leader in the US, an under-invested market for luxury 
watches, with expansion plans into Europe. 

1  This is an Alternative Performance Measure. Refer to the Glossary on pages 283 to 285 for definition 

and reconciliation to statutory measures where relevant. 

2  Please refer to the Glossary on pages 283 to 285 for a definition.

£m

1,400

1,200

1,000

800

600

400

200

0

£m

140

120

100

80

60

40

20

0

03 

FY22

6%
(FY21: 6%)

9%
(FY21: 7%)

85%
(FY21: 87%)

Luxury watches2
Luxury jewellery2
Other

SIGNIFICANT INCREASE IN SALES

Growth in sales 118%

687

774

811

CAGR 17%
905

568

1,238

FY17

FY18

FY19

FY20

FY21

FY22

INCREASE IN PROFITABILIT Y AND LEVER AGE

130

Growth in 
Adjusted EBIT1 
286%

78

56

43

45

34

FY17

FY18

FY19

FY20

FY21

FY22

Adjusted EBIT

Adjusted EBIT%

11%

10%

9%

8%

7%

6%

5%

4%

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS 
04 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022S T R AT E G I C   R E P O RT

1 ST R AT EGIC 

R E PORT

02  At a Glance
06  Chair’s Statement
08  Market Review
20  Our Brand Partnerships
66  Our Portfolio
68  Our Showrooms
70  Business Model
72  Chief Executive Officer’s Review
80  Our Strategy
96  Our Strategy in Action
106  Financial Review
112  Key Performance Indicators
 Non-financial Information  
115 
Statement

 Environmental, Social and Governance

116  Section 172
118 
156  Risk Management
160   Principal Risks and Uncertainties 
166 

 Going Concern and  
Viability Statement

0 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS0 6 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022C H A I R ’ S  S TAT E M E N T

This has been an outstanding year for the Group, with 
record  sales  and  profit  delivered  through  both  organic 
expansion  and  acquisition.  It  is  clear  that  the  Group’s 
robust business model has emerged from the pandemic 
stronger  than  ever  at  a  time  when  demand  for  luxury 
watches and jewellery remains very strong.

Since  joining  as  Chair  in  November  2020,  I  have  been 
impressed by the commitment and professionalism of every one 
of my colleagues. and as such I would like to thank all of our team 
members for their unwavering dedication and drive. It is due to 
their  commitment  and  hard  work  that  we  have  been  able  to 
maintain our market leadership and achieve such strong metrics.
The  expertise  and  professionalism  of  our  colleagues  has 
particularly come to the fore during this year with the launch of 
our ‘Xenia’ client service programme across the UK and US – 
elevating  our  client  service  to  an  even  higher  level,  taking 
inspiration  from  the  world  of  luxury  hospitality.  It  has  been 
wonderful  to  see  the  feedback  and  reactions  to  the  market-
leading client experiences we consistently provide to our clients. 
Additionally, I have been impressed with how the management 
team  has  further  enhanced  the  Group’s  brand  partnerships, 
through  continued  cross-departmental  collaboration,  spanning 
areas  including  product  launches,  merchandising,  distribution 
opportunities, marketing initiatives and learning and development 
programmes.  It  is  the  strength  of  these  partnerships  which 
remains a key strength and differentiator for us.

Sustainability 
As part of our commitment to continuous improvement, we 
have  formalised  our  approach  to  ensure  ESG  priorities  are 
governed  at  the  highest  level  of  our  business.  We  have 
established an ESG Committee as a Committee of our Board 
and  appointed  an  experienced  Head  of  ESG,  to  drive  our 
sustainability agenda.

To  further  support  the  delivery  of  our  Long  Range  Plan 
initiatives, the Group launched a new purpose, ‘to WOW our 
clients while caring for our people, our communities and our 
planet’ along with Company values.

We fully support the transition to a low carbon economy 
and  have  committed  to  the  Science  Based  Targets  initiative, 
setting near-term science-based targets aligned to 1.5°C under 
the Paris Climate Agreement.

In addition, we are delighted to have donated to date £4.5 
million  to  support  local  causes  through  The  Watches  of 
Switzerland Group Foundation.

While we know there is still much to do, we have made 
significant progress on our journey to a more sustainable future 
and look forward to delivering our Long Range Plan, guided by 
purposeful business practices.

Governance
During the year, the Group fully complied with the principles and 
provisions set out in the Corporate Governance Code 2018.

The Board also recognises the importance of diversity and 
inclusion  both 
in  the  boardroom  and  throughout  the 
organisation. I am pleased to report that at the end of the year, 
the  Group  met  the  recommendations  of  the  FTSE  Women 
Leaders Review. Additionally, we ranked #11 in the FTSE 250 
category. At the end of the year, we also met the recommendations 
of the Parker Review.

I would like to welcome Bill Floydd, who joined the Group as 
CFO in January 2022, as Anders Romberg stepped down from 
the Board. I would like to thank Anders for his many contributions 
to  the  success  of  the  business,  particularly  while  the  business 
transitioned from private to public ownership. I would also like to 
welcome Chabi Nouri, who joined the Board at the end of the 
financial  year  as  a  Non-Executive  Director.  Chabi  has  over  20 
years’  experience  in  leading  luxury  goods  companies,  and  we 
believe she will significantly add to the strength of the Board.

Outlook
We enter into FY23 with positive momentum, a strong pipeline 
of projects, visibility on supply through calendar year 2022 and 
our plan to enter the European market on track.

We interact with our clients in a modern and approachable 
way, sharing our love and admiration for the luxury timepieces 
and  jewellery  we  sell.  In  both  the  US  and  UK,  we  plan  to 
continue  to  build  on  our  market-leading  position  through 
further enhancement of the showroom portfolio, mono-brand 
boutique  expansion  and  further  development  of  our  online 
capabilities. We continue with our policy of basing guidance on 
committed projects only.

I  am  confident  that  through  our  strategy,  people,  brand 
partnerships and consistent levels of investment, we are well 
positioned  to  continue  to  deliver  sustained  growth  and 
elevated returns for our shareholders. 

07 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSM A R K E T  R E V I E W

W H AT DIFFE R E N TI ATES THE 
LU XU RY WATCH  C ATEGORY

A UNIQUE MARKET 

LITTLE THREAT OF DIGITAL 
PUREPLAY DEVELOPMENT

Led by globally strong brands 
focused on investment, product 
quality and innovation and brand 
marketing, achieving a higher 
average selling price than most 
luxury consumer goods categories 

Brands generally require  
prior showroom approval  
as a pre-requisite for online  
selling; multi-channel is a  
preferred direction

SWISS CONCENTR ATION 

STRONG VALUE RETENTION 

Limited threat from technology 
or geography

Rarity, heritage, craftsmanship and 
precious materials support brand 
image and value; some products 
considered investment asset class

DEMAND EXCEEDS SUPPLY  
FOR KEY BR ANDS 

SPECIALIST CATEGORY 

The overall market demand of Swiss 
watches exceeds production levels and 
supply. Clients required to ‘register 
interest’ and wait for progressively more 
product options 

Specialist for both the 
manufacturer and the retailer; 
consumers respond to expertise, 
authority and heritage

HIGH BARRIERS TO ENTRY 

Strong brand/retail partnerships are based on 
many years of experience and category expertise 

Brand owners actively manage distribution 
through Selective Distribution Agreements

0 8 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
 
THE LU XU RY WATCH  M A R K ET   H AS  A 
ST RONG T R ACK R EC OR D OF  GROW TH

The luxury watch industry is well protected with high barriers to entry 
and a track record of consistent long term growth, underpinned by 
sustained investment and elevated innovation.

The  Group  estimates  global  retail  sales  of  luxury  watches1  were 
approximately  £37.3  billion  in  calendar  year  2021  (2020:  £28.3  billion), 
including the Swiss market, repairs and the contribution from non-Swiss 
luxury watch brands.

Luxury  watches  have  continued  to  be  supported  by  long  term  increases  in 
prices, with the average selling price of Swiss watch exports (wholesale) generating 
a 21-year CAGR of +4.0% (2021 vs 2000).

Watches  at  the  luxury  end  of  the  market  have  outperformed  lower  priced 
segments and represent 93% of the value of global Swiss watch exports in calendar 
year 2021.

The UK and US have seen significant increases in Swiss Watch Exports in recent 
years, as can be seen in the graph below.

140%

120%

100%

80%

60%

40%

20%

0%

(20%)

(40%)

SWISS WATCH EXPORTS (WRISTWATCHES  
ALL PRICE SEGMENTS) JAN TO MAY

119%

99%

36%

31%

27.9%

73%

47%

39%

(8)%

(30)%

EU

China

Hong Kong

US

vs 2021

UK

vs 2020

Source: Swiss Watch Federation

CHF billion

Luxury

Non-luxury

RESILIENT LONG TERM GROW TH IN SWISS WATCH EXPORTS

2009:
Exports to the UK
up +0.1% (in GBP) 

2011-13:
China/HK bubble

2014-16:
China/HK correction

2020:
12-weeks pandemic
lockdown in Switzerland 

25

20

15

10

5

0

2000

2005

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

Total CAGR 2000 to 2021

Luxury2 CAGR 2000 to 2021

Non-luxury CAGR 2000 to 2021

Source: Company information, Swiss Watch Federation statistics

1  CAGR shown through 2020. 
2  Luxury watches in the market review are those at an export price over 500 CHF.

09 

+4.0% (+2.8%1)

+5.0% (+3.8%2)

-1.8% (-2.6%1)

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSM A R K E T  R E V I E W
continued

DISCIPLINED DISTRIBUTION MANAGEMENT 
THROUGH SELECTIVE DISTRIBUTION AGREEMENTS

LOYAL, DIVERSE, MULTI-GENER ATIONAL  
CLIENT BASE

Distribution of luxury watches takes place under Selective Distribution Agreements, 
strict legally binding contracts entered into with brands. These are ordinarily limited 
by geography and ensure retailers maintain strict presentation standards. Selective 
distribution agreements enable brands to manage the number of points of sale and 
qualitative criteria on retailer approval. Product presentation and client experience 
are closely monitored by the brand owners.

Globally,  the  retail  market  for  luxury  watches  is  fragmented,  predominantly 

comprised of a large volume of small retailers.

Luxury watches attract a set of shoppers, who can become repeat clients, spanning 
age and income groups and genders.

Showroom design, location, marketing and client service of the Group appeal 

to a broad demographic audience.

GLOBAL BR ANDS HAVE SUPPLY DRIVEN GROW TH

Major 
independents

Swatch Group

Richemont

LVMH

Independents

For  the  total  luxury  watch  industry,  demand 
has increased at a faster rate than production, 
in  part  reflecting  the  labour-intensive  nature 
of watchmaking and its dependence on highly 
skilled watchmakers in Switzerland. Long term 
growth  has  been  underpinned  by  increased 
average selling price (ASP), positive mix effects 
and limited volume increases.

Luxury  watch  brands  owners  are  made 
up  of  major  independents,  large  groups  and 
smaller independents as can been seen below. 
Our Group provides the largest selection of 
luxury  watches  covering  a  wide  range  of 
prices  and  consumer  preferences,  including 
the largest and best known brands alongside 
smaller independent brands. 

We stock confidently which provides our 
clients  with  a  greater  width  and  depth  of 
availability,  the  table  opposite  shows  the 
breakdown of the Group’s brand partners.

The graph below shows estimated global retail sales for the major Swiss watch brands.

Source: Morgan Stanley, The Magnificent Seven (7 March 2022)

10 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022CONTINUOUS PRODUCT INNOVATION  
AND ADVANCEMENT

GEOGR APHICAL MARKETS

Luxury  watches  are  characterised  by  a  focus  on  product  innovation  and 
advancement  which  are  normally  introduced  at  prestigious  watch  fairs  in 
Switzerland. In the UK and the US, there is a strong preference for sports models 
with the key brands consistently investing to ensure the highest degree of technical 
(diver, aviation and chronograph) specifications.

This year saw the return of physical watch fairs, with Watches and Wonders 
Geneva,  where  exciting  new  products  were  launched,  accompanied  by  relevant 
marketing support. 

During the pandemic the luxury watch industry has been resilient and agile, 

recovering from the closure of production facilities during lockdown in 2020.

The Group operates in the UK and US markets, two of the major Swiss Watch 
markets. We have also announced our entry into the European market through 
mono-brand boutiques. The following chart shows the luxury watch retail sales per 
capita over the last three years.

The UK market has outperformed all major European and the US market since 
2000. The UK market has the highest per capita retail spend by domestic clients on 
luxury  watches;  we  believe  the  differential  to  other  markets  reflects  retail 
investment,  not  consumer  behaviour,  creating  an  opportunity  to  successfully 
replicate  our  model  in  other  geographies  and  building  on  the  success  we  have 
delivered in the US to date. 

LUXURY WATCH PER CAPITA RETAIL SALES (US$)

50

40

30

20

10

0

UK

Italy

France

Germany

Benelux

Spain

Nordics

US

2019

2020

2021

Source: Company estimates based on Swiss watch export data from the Swiss Watch Federation

Watches of Switzerland, Hudson Yards, New York

11 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSM A R K E T  R E V I E W
continued

THE  U K  M A R K ET

UK MARKET HIGHLIGHTS

LUXURY SWISS WATCH EXPORTS TO THE UK

5

CALENDAR YEAR 2021 
RANKING IN GLOBAL 
MARKETS FOR SWISS 
WATCH EXPORTS

£2.3bn

2021 LUXURY WATCH   
RETAIL SALES (2020: £2.2bn)

The UK is the fifth largest market on a 
global  basis  for  Swiss  luxury  watch 
exports.  The  Group  estimates  retail 
sales  of  luxury  watches  amounted 
to  £2.3  billion  in  calendar  year  2021 
(£2.2 billion in 2020).

The  UK  market  has  been  strong, 
a  testament  to  a  well-invested  multi-
channel market and highly engaged and 
sophisticated  domestic  clientele  which 
has  typically  had  a  preference  for  the 
sports luxury watch category. 

In  the  period  2000  to  2021,  Swiss 
watch exports to the UK increased by a 
CAGR of +7.2%.

The  UK  market  is  made  up  of 
national groups, independent jewellers, 
luxury department stores and boutiques 
directly operated by the brands. 

The  UK  market  is  led  by  Rolex, 
with  strong  market  positions  of  Patek 
Phillipe,  OMEGA,  Cartier,  Breitling, 
TAG Heuer and TUDOR.

CHF 500-3,000

CHF 3,000+

CHF million
1,200

1,000

800

600

400

200

0

2000

2005

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

CAGR 2000 to 2021

CAGR 2000 to 2010

CAGR 2010 to 2021

1  CAGR shown through 2020.

+7.2% (+6.2%1)

+5.6%

+8.7% (+6.7%1)

UK LUXURY WATCH MARKET 2021

Watches of Switzerland Group
Multiples
Independent jewellers
Department stores
Corporate boutiques2

5%

9%

22%

41%

23%

2  Directly operated by the brands

Source: GFK and Company estimates

12 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Watches of Switzerland, Broadgate, London

13 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSUS MARKET HIGHLIGHTS

1

CALENDAR YEAR 2021 
RANKING IN GLOBAL 
MARKETS FOR SWISS 
WATCH EXPORTS (2020: 2)

$6.4bn

ESTIMATED CALENDAR YEAR 
2021 LUXURY WATCH RETAIL 
SALES

After a period of under-investment in the 
market  leading  up  to  2018,  the  US  has 
started to perform strongly and is today 
the largest global market for Swiss watch 
exports,  overtaking  China.  The  Group 
estimates  retail  sales  of  luxury  watches 
reached  US$6.4  billion  in  calendar  year 
2021 (2020: US$4.2 billion). 

The US market is led by Rolex with 
strong market positions of Cartier, Patek 
Phillipe,  Audemars  Piguet,  OMEGA, 
Breitling, Panerai and TAG Heuer. There 
is also relatively strong market positions 
for  smaller  independent  brands  such  as 
MB&F, Bovet and H Moser.

M A R K E T  R E V I E W
continued

THE US  M A R K ET

Watches of Switzerland, Legacy West, Plano, Texas

LUXURY SWISS WATCH EXPORTS TO THE US

CHF 500-3,000

CHF 3,000+

CHF million
2,500

2,000

1,500

1,000

500

0

2000

2005

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

CAGR 2000 to 2021

CAGR 2000 to 2010

CAGR 2010 to 2021

1  CAGR shown through 2020.

14 

+3.3% (+1.2%1)

-0.3%

+6.7% (+2.8%1)

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Mayors, Merrick Park, Coral Gables, Florida

US retail distribution is in the process of consolidation towards larger 
showroom formats in major shopping centres and retail investment 
from the Watches of Switzerland Group and others has increased. 
The  US  market  is  predominantly  domestic,  although  domestic 
tourism (e.g. to Florida or Las Vegas) is significant.

Betteridge, Vail, Colorado

15 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSM A R K E T  R E V I E W
continued

EU ROPE

LUXURY SWISS WATCH EXPORTS TO EUROPE

CHF 500-3,000

CHF 3,000+

2000

2005

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

The  European  market  shares  some 
similarities to the US market, with a large 
level  of  fragmentation.  As  can  be  seen 
from the chart on page 18, luxury watch 
sales per capita lag behind the UK market. 
Consumer  prices  in  Europe  are 
largely  harmonised  in  Euro  and  also  in 
£ sterling and Swiss Franc. Certain markets 
(Paris, Milan, Munich, Amsterdam, Vienna) 
have high levels of tourist sales. 

CHF million
4,000

3,000

2,000

1,000

0

CAGR 2000 to 2021

CAGR 2000 to 2010

CAGR 2010 to 2021

1  CAGR shown through 2020.

+3.5% (+2.3%1)

+5.1%

+2.0% (-0.4%1)

Breitling mono-brand boutique, Biblioteksgatan, Stockholm, Sweden

16 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022PR E - OW NE D  WATCH M A R K ET

We believe the pre-owned market is a 
positive  development 
for  the  new 
market.  It  provides  liquidity  and  value 
preservation for luxury watches. This is 
a  growing  sector  due  to  the  supply  of 
certain  products  being  inadequate  to 
meet demand in the first-hand market. 
The market is made up with pre-owned 
and online marketplace players.

The  pre-owned  market  today  has 
an  increasing  dependence  on  product 
sold  at  prices  above  retail  due  to 
unavailability scarcity.

The  pre-owned  watch  market 
contributes  to  the  circular  economy, 
refer to pages 134 to 137 to learn more 
about  our  ESG  strategy  in  relation  to 
the circular economy.

PRE-OWNED KEY PL AYERS: PURCHASE OR TR ADE IN WATCHES TO SELL ON

Watchfinder & Co.
Acquired by Richemont in 2018

Bucherer

Govberg

Hodinkee

Crown & Caliber 
Acquired by Hodinkee in 2021

Bob’s  
Watches

Analog:Shift
Acquired by the Watches of 
Switzerland Group in 2020

Watches of  
Switzerland Group

PRE-OWNED: ONLINE MARKETPL ACE PL AYERS

Chronext

Crono24

eBay

17 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSOur 
luxury  watch 
complemented  by  a  strong 
jewellery offering. 

business 

is 
luxury 

The global luxury jewellery market 
has  seen  global  trends  towards  the 
branded component of the market. The 
luxury jewellery market has grown at a 
CAGR  of  7.7%  from  2007  to  2021 
(Source: Bain Altagamma).

The US and UK markets are among 
the largest globally on a per capita basis 
for  luxury  jewellery  (Source:  World 
Gold Council). 

The US is the strongest market in 
the Western world for luxury jewellery 
per capita.

M A R K E T  R E V I E W
continued

LU XU RY  JEW E L L E RY

JEWELLERY DEMAND YOY %

60%

50%

40%

30%

20%

10%

0%

-10%

-20%

2015

US

UK

2016
EU

2017
World total

2018

2019

2020

2021

Source: Metals Focus, Refinitiv GFMS, ICE Benchmark Administration, World Gold Council

LUXURY JEWELLERY DEMAND PER CAPITA (US$)

30

25

20

15

10

5

0

2017

US

UK

EU

2018
World total

2019

2020

2021

Source: Metals Focus, Refinitiv GFMS, ICE Benchmark Administration, World Gold Council

18 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022A F TE R- S A L ES  A N D SE RV ICI NG

The  Group  believes  after-sales  and 
servicing 
complements the first-hand market for luxury watches 
and is critical in protecting and prolonging the life of 
the products. 

The  market  is  primarily  supported  by  traditional 
multiple and independent retailers and dedicated watch 
or  jewellery  repair  companies.  The  Group  estimates 
after-sales  and  servicing  represents  approximately  5% 
of the market and is very important in terms of providing 
a luxury client experience.

The Group continues to expand the capacities of 
its UK National Watch Service Centre in Manchester 
and US centre in Fort Lauderdale.

After-sales  and  servicing  contributes  to  the 
circular economy, refer to pages 134 to 137 to learn 
more about our Environmental, Social and Governance 
(ESG) strategy in relation to the circular economy.

19 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS2 0 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022O U R  B R A N D  PA RT N E R S H I P S

This legendary watch house was started in London in 1905, by an 
ambitious 24-year-old Hans Wilsdorf – a true pioneer of his time.

At a time when everyone else thought wristwatches for men were a passing fad, he 
founded  a  business  focused  on  wristwatches.  It  was  an  11-ligne,  highly  precise 
movement,  which  allowed  him  to  make  his  vision  a  reality  and,  once  military 
personnel and sportsmen took to wearing a wristwatch, gentlemen soon fell in love 
with this discrete and practical way to tell the time and to signal good taste. 

By 1910, the company had produced the first-ever watch to receive the Swiss 
Certificate of Chronometric Precision, granted by the Official Watch Rating Centre 
in Bienne. This was followed four years later by a Class A precision certificate from 
Kew  Observatory  –  a  level  previously  reserved  for  marine  chronometers.  This 
certification proved that Rolex was capable of making timepieces that were stylish 
but  did  not  compromise  on  accuracy.  Then,  in  1919,  Rolex  moved  to  Geneva, 
Switzerland, marking the beginning of a history that would see the brand inextricably 
linked with the watchmaking excellence of this country. Since then, it has been worn 
by everyone from explorers to Presidents, celebrities to civil-rights activists, and 
become one of the most sought-after watch brands in the world, not least for its 
ability to design iconic timepieces with similarly iconic names. 

The Watches of Switzerland Group has retailed with Rolex for over a century. 
Back in 1919 we were selected to be one of the first to sell the brand, welcoming 
Rolex to our Northern Goldsmiths showroom in Newcastle, which first opened its 
doors in 1892. In 1935, we installed a vast four-sided golden Rolex clock above the 
showroom and that very same showroom remains on the same corner of Blackett 
Street today. Our two companies have worked closely together for over 100 years, 
with Rolex being woven through every aspect of our business from our impressive 
Rolex showrooms to our marketing, events, and media communications. 

It was in April 2019 that we celebrated our centenary with Rolex with a series 
of  client  events.  We  partnered  with  the  brand  to  unveil  100  specially  engraved 
timepieces;  a  donation  from  each  watch  sold  also  raised  money  for  the  Prince’s 
Trust to support disadvantaged young people across the UK. 

As well as supporting cinema and the arts, Rolex is synonymous with sporting 
excellence, sponsoring notably F1, all four Tennis Grand Slams and golf, all of which 
have provided us with exceptional client hospitality experiences. We also partner 
with  Rolex  in  both  the  UK  and  US  on  client  events  and  invest  in  collaborative 
marketing activity across digital and traditional media. 

In  the  UK,  2021  saw  our  largest  client  event  series  to  date  with  over  30 
localised intimate dinners. The US marketing team also partnered with Rolex to 
create a first-of-its-kind, off-site event celebrating the Spring release of the Rolex 
Novelty Collection. The event was held at a private Flamingo Drive estate in Miami, 
Florida  and  really  showcased  the  ‘Watches  of  Switzerland  Difference’.  At  the 
estate,  over  three  days,  clients  were  invited  to  participate  in  private  viewing 
vignettes  and  shopping  lounges  or  relax  by  the  expertly  catered  poolside  area 
complete  with  customised  menu  and  live  music.  The  residence  provided  a 
picturesque backdrop for the unveiling of the new watches and allowed, for those 
lucky enough to attend one of the 45 private appointments, the opportunity to 
experience the new collections in a truly luxurious, once-in-a-lifetime setting. 

We  partner  with  Rolex  on  seven  mono-brand  boutiques  in  prestigious 
locations around the world. In the US, the newly refurbished Rolex mono-brand 
boutique  in  the  Wynn  Resort,  Las  Vegas,  and  the  Mall  at  Millenia  in  Orlando, 
Florida, while in the UK Rolex is represented in London’s Bond Street, Heathrow 
Airport and Glasgow. 

Rolex mono-brand boutique, the Wynn Resort, Las Vegas

21 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Utilising over 175 years of experience and perpetuating the tradition 
of Genevan watchmaking, Patek Philippe has always been at the 
forefront of the luxury watch industry. 

As the last family-owned independent watch manufacturer in Geneva, Switzerland, 
Patek Philippe enjoys total creative freedom. This position allows Patek Philippe to 
entirely design, produce, and assemble some of the finest timepieces in the world, 
which stay true to the spirit of innovation of its original founders, Antoine Norbert 
de Patek and Adrien Philippe, who started the brand that we know today. Patek 
Philippe is a brand that pushes the boundaries of watchmaking, while still keeping 
traditional crafts alive. It is a brand renowned for creating exceptionally beautiful 
pieces with equally stunning complications, and for keeping collectors curious with 
its much-sought-after timepieces.

Patek Philippe is also known for creating grail watches, whether that is in the 
form of the sleek steel lines of its Nautilus, a limited Calatrava reference, or the 
wonderfully  complex  Grandmaster  Chime,  the  most  complicated  Patek  Philippe 
wristwatch. It is also discerning when it comes to women, with its 2009 Ladies First 
Chronograph, powered by its first entirely in-house chronograph movement, being 
widely credited with kickstarting the trend for women’s complicated mechanical 
timepieces. It is this tradition of innovation that has seen Patek Philippe file more 
than  100  patents.  Patek  Philippe  has  its  own  team  of  engineers  working  in  its 
Advanced Research Department, founded in 2005, where they have been tasked 
with pursuing research into materials, technologies, and conceptual ideologies, such 
as the compliant technology that was used in the Aquanaut Travel Time Ref. 5650G, 
which launched in 2017. Alongside this, there have been launches featuring its usual 
creative  combinations  of  complications,  minute  repeaters,  and  chiming  watches 
alongside exquisite examples of enamelling and guilloche work found in the Rare 
Handcrafts collection.

Our relationship with Patek Philippe goes back over half a century and we are 
privileged to partner with the brand in our showrooms in both the UK and the US, 
offering  our  clients  the  chance  to  fall  in  love  with  this  remarkable  brand.  To 
strengthen and solidify our partnership, we also work with Patek Philippe on an 
extensive training onboarding process to ensure our colleagues are trained to the 
highest calibre with the knowledge and tools at their disposal to communicate to 
our clients the rich history behind this brand and its timepieces. 

We  partner  with  Patek  Philippe  on  advertising  in  traditional  media,  such  as 
national and local printed newspapers and magazines, as well as including them in 
our very own in-house print title, Calibre. In 2021, we also created a wall mural of 
the  latest  co-op  advertising  with  Patek  Philippe  to  support  our  Watches  of 
Switzerland, Soho, New York, showroom.

In  both  the  UK  and  US,  we  host  Patek  Philippe  events,  which  allow  us  to 
immerse our clients in a true luxury experience that evokes the spirit of the brand. 
Alongside these exclusive events, there are also exhibitions and roadshows in our 
showrooms,  so  our  clients  can  view  new  or  historical  pieces,  and  we  are  also 
privileged to be able to offer the ‘money can’t buy experience’ of being flown by 
private jet to the Patek Philippe Geneva Salon.

Top: Patek Philippe at Watches of Switzerland, Regent Street, London
Bottom: Patek Philippe Museum

22 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202223 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

24 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Audemars Piguet is the oldest fine watchmaking manufacturer 
still in the hands of its founding families (Audemars and Piguet).

The  brand’s  unique  blend  of  traditional  watchmaking  expertise  and  contemporary 
culture  references  means  its  timepieces  are  sought  after  by  watch  enthusiasts  and 
collectors, as well as by internationally renowned artists in music and film. Audemars 
Piguet has developed a reputation for being a brand that knows exactly what it is doing 
and where it is going, allowing it to position itself as one of the true market leaders.

Formed  in  1875  by  Jules  Louis  Audemars  and  Edward  Auguste  Piguet,  both  of 
whom  had  a  talent  for  making  complicated  pocket  watches,  Audemars  Piguet  has 
always been at the forefront of haute horlogerie. It was one of Audemars first forays into 
exceptionally complicated mechanisms that inspired the Maison’s complicated pocket 
watches,  and  by  the  end  of  the  1800s,  the  brand  was  thriving  and  widening  its 
international presence with branches in London, Paris, and New York. 

It is in the Vallée de Joux, at the heart of the Swiss Jura in Le Brassus, where this 
still  family-owned  brand  continues  to  manufacture  its  horological  masterpieces, 
including its flagship watch – the Gerald Genta designed Royal Oak – the world’s 
first  luxury  sports  watch,  which,  in  2022  celebrates  its  50th  anniversary.  First 
launched  in  1972,  it  was  the  first  luxury  watch  to  be  made  from  stainless  steel, 
proving that a timepiece could be both robust and luxurious, it revolutionised the 

thinking around materials and its integrated bracelet and screwed-down, octagonal 
bezel  has  sparked  a  myriad  of  imitations.  In  1992  the  Royal  Oak  Offshore  was 
launched. Throughout its history, Audermars Piguet has been at the forefront of 
innovation. There was the first jumping-hour wristwatch in 1921; the first skeleton 
in  1934;  the  first  direct-impulse  escapement  in  2006  and  its  2015  Michael 
Schumacher  collaboration,  the  Royal  Oak  Concept  Laptimer,  was  the  first 
mechanical chronograph with independent memory and three-column wheels. 

Our partnership with Audemars Piguet has spanned more than five decades 
and throughout this time we have seen many of its pieces and collections shoot 
straight to the top of our watch enthusiasts’ wish lists. We are proud to display 
these timepieces in our UK London showroom and our partnered mono-brand 
boutique at our Mayors showroom in Lenox Square, Atlanta, Georgia, in the US. 
Given the nature of these timepieces, we ensure our colleagues are equipped with 
the training and knowledge they would need to fully convey exactly what makes this 
brand so impressive. We will also see our marketing efforts increase as we explore 
Audemars Piguet’s rich past and present and will work to widen their audiences 
further through our activity across both traditional and digital marketing channels.

Audemars Piguet mono-brand boutique, Mayors, Lenox Square, Atlanta

2 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Space, James Bond and the Olympics – when it comes 
to co-associations OMEGA certainly beats most watch 
brands in terms of cool but above that is their absolute 
mastery of technology and ability to produce some of 
the finest movements available today.

However, its beginning is more humble, namely a small workshop in the village of 
La Chaux de Fonds, Switzerland, in 1848, where watchmaker Louis Brandt set up 
his  business,  La  Generale  Watch  Co.,  specialising  in  assembling  pocket  watches 
from parts sourced from local craftsmen. Passionate about precision, he spent his 
life developing the most accurate watches he could, and, when Louis passed away 
in 1879, his sons Louis-Paul and César took over the business determined to carry 
on their father’s legacy, laying the foundations of this iconic watch brand. Paul-Emile 
Brandt assumed control in 1903 and renamed the brand OMEGA after the success 
of the ‘OMEGA Calibre’ from 1894. 

Always at the forefront of technology, OMEGA recognised the genius of the 
George  Daniels  Co-Axial  escapement,  patented  the  design  and  went  into 
production  in  1999  with  what  is  arguably  the  most  significant  development  in 
horology for 200 years. This type of escapement provided the stability and accuracy 
to develop the rigorous testing criteria that allows them to pass both the COSC 
and METAS testing and describe their watches as Master Chronometers.

This pursuit of accuracy led to OMEGA being chosen as the timing partner for 
the Olympics, which it has done since 1932. It was certainly a factor in the brand’s 
Speedmaster being chosen by NASA based on quality testing, as the watch that 
went to the Moon in 1969; that and being able to withstand -18º for four hours. As 
well as going into space, OMEGA has also conquered the depths of the Ocean, 
going deep into the Mariana Trench on adventurer Victor Vescovo’s vessel Limiting 
Factor.  OMEGA’s  record-breaking  precision,  reliability,  versatility,  and  stylish 
aesthetics are reasons why this iconic brand is so popular, and we are proud to have 
been in partnership with the brand since the 1950s, having seen it go from strength 
to strength. 

Our showroom colleagues are highly trained to be experts in the world of 
OMEGA, able to take every client on an adventure through time and space. Not 
only do we sell OMEGA across many of our showrooms, but we also extended our 
partnership  further  by  having  opened  OMEGA  mono-brand  boutiques  in  high 
profile locations in the UK and New York, Florida and Las Vegas in the US. Further 
boutiques  are  planned  for  2022  with  an  exciting  expansion  into  Europe  in 
Copenhagen and Stockholm.

Over the last few years, we have partnered closely with the brand in marketing 
its new launches and releases, through traditional and digital marketing, from print 
media to our in-house Calibre communications platform. OMEGA made the cover 
of  our  2021  UK  Calibre  magazine  when  the  Seamaster  300  Bronze  launched. 
OMEGA  is  consistently  communicated  through  our  emails  and  is  part  of  our 
successful Group campaign that highlights several core models across our portfolio 
of brands, in order to appeal to every type of client, from those at the beginning of 
their watch journey through to those wanting to expand their collection. The brand 
was also part of our Calibre Podcast where we hosted Andrea Nunziata, Brand 
Director  of  OMEGA  and  Managing  Director  of  the  Swatch  Group  (UK)  and 
featured  in  our  ambitious  and  hugely  successful  multi-channel  Watches  of 
Switzerland US “Anytime. Anywhere.” campaign.

2021  and  2022  also  saw  key  product  launches  for  OMEGA  including  the 
OMEGA Seamaster Planet Ocean Ultra Deep – a piece made to withstand the 
toughest underwater conditions; the OMEGA Constellation with their iconic eight 
stars,  which  represent  two  world  records  for  chronometry  and  six  first  places 
achieved between 1933 and 1952, and of course the OMEGA Seamaster Diver 
300, worn by 007. The release of the Bond Watch provided us with an exclusive 
opportunity  to  host  over  120  clients  at  a  private  screening  of  the  most-recent 
James Bond film No Time To Die – which was the final outing for Daniel Craig as 
Bond himself. It was a truly memorable experience for our clients and one that 
celebrated not only a great British character but the great partnership we have 
with OMEGA. 

Top: OMEGA Seamaster Diver 300M Co-Axial Master Chronometer 42mm 007 Edition
Bottom: Calibre Magazine Autumn/Winter 2021 edition 

26 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202227 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Widely regarded as the inventor of the wristwatch for men, 
Cartier was established in Paris in 1847 and is arguably one of 
the most recognisable Maisons in the world.

Cartier timepieces are synonymous with luxury, style, and a chic Parisian aesthetic. From 
its love of unusual case shapes to the Roman numerals with the word ‘Cartier’ written 
on either the VII or the X, and the blue cabochon on the crown, the Maison’s design 
codes are as iconic as its collection names. Cartier is credited with inventing one of the 
first  wristwatches,  the  Santos.  It  was  designed  in  1904  by  Louis  Cartier  for  famed 
Brazilian aviator Alberto Santos-Dumont and is still one of their most popular collections 
today.  The  Cartier  Tank,  launched  in  1917,  cemented  its  reputation  as  a  maker  of 
beautifully designed, original timepieces. Its unusual rectangular case was inspired by the 
new Renault tanks Louis Cartier saw in use on the Western Front – a rather macabre 
source  but  it  yielded  an  elegant  and  timeless  watch  nonetheless,  which  has  been 
adapted throughout the Maison’s history. 

Cartier has since developed its own range of in-house watch movements and 
has led the way in creative watchmaking with such designs as the Masse Mysterieuse, 
where the entire movement is part of the winding mechanism, and also its love of 
using unexpected case shapes. A rectangular case and dial are a firm favourite at 
Cartier, and many of their pieces use this shape to create streamlined silhouettes 
and elegant cuts. However, in 2007 Cartier introduced the Ballon Bleu, a round 
watch with the crown uniquely encircled by a smooth extension of the case drawing 
inspiration  from  a  balloon.  2021  saw  significant  product  launches  for  Cartier, 
including the updated Cartier Santos Dumont and the Cartier Tank Must, a piece 
that took inspiration from the Cartier archives. The range of Cartier Tank Musts 

included those on steel bracelets and those on leather as well as the very well-
received  limited-edition  pops  of  colour.  They  also  launched  a  very  exceptional 
Cartier  Tank  Must  that  had  an  eco-feature:  a  ‘solar  beat’  movement  with  a 
photovoltaic  cell,  powered  by  light,  which  can  only  penetrate  the  watch’s  dial 
through its numerals. 

Our partnership with Cartier spans over 70 years. We have our own Cartier 
Boutique housed within our flagship Watches of Switzerland showroom on Regent 
Street,  London  along  with  presence  in  15  of  our  showrooms  and  a  growing 
presence online. In the US Cartier is present in nine of our showrooms and online.
Our experts within our showrooms are highly trained in all things Cartier to 
ensure  we  provide  an  exceptional  personalised  service  to  each  and  every  client 
coming  to  look  at  the  watches  from  this  storied  Parisian  brand.  We  work  with 
Cartier  on  many  marketing  activities  across  both  traditional  and  digital  media, 
including promoting them through our social and CRM channels. We also create 
bespoke emails and articles on the brand on our Calibre online channels. Cartier 
makes  regular  appearances  in  our  in-house  print  title,  Calibre,  and  it  has  been 
discussed many times throughout several different episodes of our Calibre podcast. 
In more recent months, this French Maison has been a part of our uniquely curated 
content themes throughout the business, where we create our own photography 
of the timepieces to use across all of our channels where appropriate. The brand 
was also part of our successful “Anytime. Anywhere.” campaign in the US.

Cartier at Watches of Switzerland, Brent Cross, London 

Cartier at Watches of Switzerland, Regent Street, London 

2 8 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022S
T
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29 

 
 
 
 
 
 
 
O U R B R A N D  PA RT N E R S H I P S
continued

TAG Heuer creates watches that will take you 
anywhere – into the ocean’s depths, up a 
mountain, behind the wheel of a car. 

TAG  Heuer  timepieces  are  reliable,  innovative,  and  versatile.  The  brand  was 
originally established in 1860 in Saint-Imier by Edouard Heuer when he was just 20 
years-old, making mid-range pocket watches with silver cases. It was his trips to the 
UK and people’s obsession with sport there that saw Heuer make the connection 
between  sport  and  chronographs;  a  link  that  would  inspire  some  of  the  brand’s 
most  iconic  watches.  Heuer  was  the  Olympic  timekeeper  in  1920,  and  it  also 
supplied  wrist  chronographs  to  pilots  and  divers  looking  to  break  records.  Jack 
Heuer  cemented  the  connection  between  the  brand  and  motorsport  timing  in 
particular when, in 1963, he launched the Carrera, named after the Pan-American 
highway race – the Carrera Panamericana. Accuracy is also what led Heuer to team 
up with Büren, Dubois Dépraz, and Breitling to create the Calibre 11, one of the 
first automatic chronograph movements launched in 1969 used in the models of the 
Autavia, Carrera and Monaco, Steve McQueen’s choice of wristwear for the film Le 
Mans.  Cars  and  precision  continued  to  be  an  obsession,  even  after  Techniques 
d’Avant  Garde  bought  Heuer,  turning  it  into  TAG  Heuer.  Closely  connected  to 
motor racing, with collaborations with both Ferrari and Porsche, similar values of a 
daring pioneering spirit and boldness shape the identity of TAG Heuer watches. Its 
rich  heritage  is  built  on  pushing  boundaries  and  breaking  rules.  All  while  finding 
ingenious ways to overcome technology constraints to create daring watches and 
chronographs. Breaking watchmaking conventions means that TAG Heuer watches 
master time with unparalleled precision. 

TAG Heuer’s motor racing DNA reflects its core values of teamwork, mental 
strength, courage, and ambition. Its range of pieces inspired by Formula 1 and the 
Carrera  Panamericana  remain  ever  popular,  with  both  racers  and  fans  of  racing 
wearing TAG Heuer models. The brand has even partnered with the Red Bull racing 
team on various efforts from partnership and sponsorship to ambassador relationships. 
TAG Heuer also partners with ambassadors, such as actor Ryan Gosling, tennis 
star  Naomi  Osaka,  Formula  1  Driver  Max  Verstappen  and  Indycar  driver  Alex 
Rossi, who are more than just the face of the brand but share the same core values 
of pushing boundaries in their respective industries. 

The Watches of Switzerland ‘Divers’ campaign

Top and Bottom: Marketing activation, TAG Heuer mono-brand boutique, 
Roosevelt Field, Garden City, New York

30 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022We  have  been  in  partnership  with  TAG  Heuer  for  over  40  years.  It’s  an 
enduring partnership that has strengthened through the years, seeing us celebrate 
key anniversaries, such as the 160th anniversary of its Carrera models. We stock 
TAG  Heuer  across  selected  showrooms  in  both  the  UK  and  the  US  and  have 
introduced more mono-brand boutiques this year in both countries. We are also 
expanding into Europe, marking an exciting step in our partnership with the brand. 
We  pride  ourselves  on  partnering  with  TAG  Heuer  on  extensive  training, 
ensuring our showroom experts have all the knowledge on hand to ensure that 
they  themselves  can  also  embody  TAG  Heuer’s  driving  ethos.  Through  various 
marketing  activities,  both  traditional  and  digital,  we  highlight  the  brand’s  new 
releases,  innovations,  and  rich  heritage.  Partnering  on  events,  both  in  our 
showrooms,  and  outside,  allows  us  to  capitalise  on  the  brand’s  strong  ties  with 
sport  by  offering  our  clients  ‘money  can’t  buy  opportunities’,  such  as  football 
hospitality,  racing  experiences,  and  more.  TAG  Heuer  also  feature  extensively 
throughout our marketing channels, from social media and email through to our 
Calibre editorial platforms, both online and in the printed version. We also regularly 
include TAG Heuer in our curated photoshoots and content themes, as well as on 
our  Calibre  podcast.  This  year  at  Watches  and  Wonders,  we  interviewed  their 
Creative Director Guy Bove, who personally took us through the brand’s releases 
at the fair and previously have interviewed their UK Managing Director Rob Diver. 
The  brand  was  also  part  of  our  ambitious  and  hugely  successful  multi-channel 
Watches of Switzerland US “Anytime. Anywhere.” campaign.

TAG Heuer mono-brand boutique, Solihull

TAG Heuer featured in the Watches of Switzerland 
US “Anytime. Anywhere.” campaign

31 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Léon Breitling started his eponymous brand in 1884 and it has specialised in 
complicated timepieces and chronographs from the beginning, going on to pioneer 
the wrist-worn chronograph, which was hugely popular with military pilots. 

A spate of supplying cockpit clocks to commercial aircraft led to the development 
of its most iconic watch, the Navitimer, a timepiece with a slide rule for accurate 
in-air calculations. Their timepieces are used by pilots and chair-born squadrons, as 
well as by divers both professionals and those merely dabbling, and collections such 
as the Navitimer and Superocean remain as popular a choice now as they were 
when they were first manufactured. 

Breitling  has  been  an  early  adopter  of  sustainability  protocols,  both  in  its 
business and its watchmaking. It has introduced the first 100% eco-friendly, foldable, 
and reusable watch box. Made from upcycled plastic bottles, this new box is part of 
its efforts to reduce negative environmental impact and it is committed to a circular 
economy. Breitling is also taking steps to ensure that its timepieces also reflect its 
aspiration for sustainability. The brands Superocean Heritage 57 Outerknown has 
a strap made from the innovative material ECONYL that uses repurposed nylon 
waste from the likes of fishing nets. 

Our relationship with Breitling dates back to the 1980s and we are proud to 
work  with  the  brand  across  all  of  our  portfolio  of  showrooms,  stocking  a  large 
selection of its most iconic collections and ensuring that our teams are highly trained 
in  all  things  Breitling,  from  its  history  and  heritage  right  through  to  its  technical 
innovations. We are also proud to have partnered with Breitling on multiple mono-
brand boutique locations, in both the UK and the US. 2022 sees our partnership 
with Breitling extend to Europe with openings of mono-brand boutiques in both 
Stockholm and Copenhagen. We partner with Breitling to ensure each boutique 
has its own local marketing plan and even introduced SMART events, which allow 
our colleagues to create bespoke client experiences to promote the brand. 

In 2021 we also partnered with Breitling on our second exclusive piece – an 
Endurance Pro in beautiful deep green with the colour extending from the dial to 
the strap. Unsurprisingly, it garnered much press attention, and was featured in GQ, 
the Evening Standard and was reviewed by renowned watch Editor Bill Prince for our 
Calibre editorial channels. We also worked with the brand on further marketing 
opportunities,  both  traditional  and  digital,  from  placement  in  national  and  local 
papers and magazines to social media and emails. We also included Breitling in our 
in-house print title Calibre and its models are regularly included in our photoshoots 
and content themes. In 2021, we were delighted to host Breitling’s UK Managing 
Director, Gavin Murphy, on our Calibre podcast, where he spoke about his career 
history at the brand and talked through the new timepieces and collection highlights. 
The brand was also part of our ambitious and successful Watches of Switzerland US 
“Anytime. Anywhere.” multi-channel marketing campaign.

The Watches of Switzerland Group Exclusive Breitling Endurance Pro

32 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Breitling mono-brand boutique, Plymouth

Breitling mono-brand boutique, Short Hills, New Jersey 

33 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Back in 1926, a watch dealer and maker known as ‘Veuve de 
Philippe Hüther’ registered the trademark ‘The TUDOR’ for Hans 
Wilsdorf, the legendary founder of luxury watch brand Rolex. 

Top, bottom left and right: TUDOR mono-brand boutique, The Mall at Millenia, Orlando, Florida

34 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022TUDOR mono-brand boutique, Westfield White City, London 

“For some years now, I have been considering the idea of making a watch 
that our agents could sell at a more modest price than our Rolex watches, 
and yet one that would attain the standard of dependability for which Rolex 
is famous. I decided to form a separate company, with the object of making 
and marketing this new watch. It is called the TUDOR watch company.”
HANS WILSDORF  
1946

TUDOR stopped retailing in the UK and the US for a period at the end of the 1990s 
until the relaunch in the US (2013) and UK (2014) and TUDOR has now created a 
very strong and loyal client base – one that only grows with every new release. It is 
also a supplier to many professional and military operations. TUDOR was chosen 
by  the  French  Navy  in  1956  and  with  their  collaboration,  introduced  what  is 
recognised as their signature design cue, the ‘Snowflake’ hour hand in 1969. This 
allowed more luminous material to be added to the dial and hands as an aid to 
visibility in low light conditions.

Some of the most iconic TUDOR models include the Pelagos, and its most 
recognisable design, the Black Bay. New TUDOR Black Bays always garner attention 
from press and collectors alike. The release of the TUDOR Black Bay Fifty-Eight 925 
watch, in 2021, was much talked about due to the brand’s use of silver, something 
that  is  rare  within  the  watch  world  due  to  the  softness  of  the  metal.  TUDOR 
however developed its own silver alloy to ensure the piece is as strong and long 
wearing  as  possible.  TUDOR’s  diverse  fan  base  is  reflected  in  its  roll  call  of 
ambassadors,  which  include  ex-footballing  legend  David  Beckham  and  The  All-
Blacks Rugby Team.

We are proud to have opened the first TUDOR boutique in the UK in 2020, 
along with a mono-brand boutique at The Mall at Millenia in Orlando, Florida. Both 
boutiques,  house  some  of  the  most  iconic  collections  from  the  brand,  including 
exclusive-to-the-boutique  collections  and  the  under-the-radar  TUDOR  Royal 
collection.  Exciting  introductions  in  recent  times  include  2019’s  homage  to  a 
prototype they supplied to the US Navy in the 1960s, the Black Bay P01 and their 
latest  in  the  form  of  the  Black  Bay  Pro,  a  professional  tool  watch  with  a  GMT 
function that draws inspiration from the 1952 North Greenland Expedition.

As well as working together on training our colleagues, we also partner with 
the brand on marketing across a multitude of channels and disciplines. This includes 
both regional and national print and outdoor advertising opportunities, as well as 
across our social media channels and CRM. We also included TUDOR in our video-
first UK Group campaign, one of our most successful projects, and often include its 
models in our unique content creation and photography, such as in photoshoots for 
our in-house print title Calibre, as well as across our online Calibre platforms, and 
our dedicated podcast. Last year saw us host a TUDOR event for 60 clients at an 
exclusive venue in London’s Mayfair for an intimate dinner. The evening was hosted 
by  our  very  own  President  of  the  UK  &  Europe,  Craig  Bolton,  and  the  General 
Manager of TUDOR in the UK, Sven Olsen. 

35 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Boston watchmaker, Florentine Ariosto Jones, founded the 
International Watch Company in Schaffhausen, in 1868. 

Schaffhausen was chosen due to the river Rhine which passed through the town 
providing  hydroelectric  power.  The  reason  being  his  idea  of  using  progressive 
American production techniques, combined with Swiss watchmakers known-how 
to manufacture timepieces, was not entirely appreciated at the time in Geneva and 
the Jura. IWC’s success amplified after WWII – during the war it distinguished itself 
making mil-spec pilot’s watches, which connoisseurs still go mad over. 

After it developed a remarkable self-winding mechanism with a bi-directional 
rotor; housed inside the Ingenieur – a collection still in the brand’s catalogue today. 
Today  IWC  Schaffhausen  has  an  international  reputation  for  providing  exquisite 
timepieces that exude an aura of retro-sophistication; the types of watches that 
accompany  can-do  sorts  on  their  adventures.  It  embraces  the  very  latest 
timekeeping 
innovations,  progressively  eliminating  the  use  of  third-party 
movements.  It  has  also  been  pioneering  when  it  comes  to  managing  social  and 
environmental  impacts  responsibly.  It  was  the  first  Swiss  watch  brand  to  take 
Global Reporting Initiative (GRI) standards as a benchmark for its first sustainability 
report  published  in  2018.  It  committed  to  cutting  greenhouse  gases  by  10%, 
reducing packaging weight and volume by 30%, reduce absence by 10% by improving 
health  and  well-being,  and  reach  gender  equality  in  training  by  2020.  IWC 
Schaffhausen was recognised by Positive Luxury as a ‘Luxury Brand to Trust’ since 
2014  –  allowing  them  to  display  its  Butterfly  Award  in  each  of  their  Boutiques 
worldwide, engaging clients in their sustainability story. 

We have enjoyed a partnership with IWC spanning over three decades and 
we were privileged to partner with them on the opening of the IWC boutique, 
located in the heart of London, at the Watches of Switzerland showroom in 155 
Regent Street. We have also partnered with IWC on several exclusive timepieces, 
and we work collaboratively on marketing initiatives across social media, as well as 
hosting events and experiences. A highlight event of 2021 was the IWC BIG PILOT 
roadshow – an innovative, interactive client experience that guided the public and 
clients through the story of IWC and brought the BIG PILOT collection to life. This 
touring ‘roadshow’ appeared in a number of key cities in the UK and states in the 
US, allowing us to host our highly valued clients in an immersive experience, which 
gained huge PR coverage. To support the roadshows, IWC created 3D animated 
content to showcase on major outdoor advertising sites, including Piccadilly Lights 
in London, and we covered this spectacular activation through our digital channels 
across social media, CRM and across our Calibre channels. IWC has also partnered 
with Airspeeder on the world’s first motorsport series for electric flying cars. We 
covered this in our in-house print title Calibre, and we’ve also had the pleasure of 
interviewing their CEO Christoph Grainger-Herr for our Calibre podcast. 2022 
sees  the  Hollywood  Blockbuster  ‘Top  Gun:  Maverick’  released,  adding  to  the 
association of IWC Pilot’s watches and the Top Gun flight school. 

IWC Big Pilot Roadshow

36 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Founded by Carlo Crocco, scion of an old Lombardi family of 
watchmakers, the first-ever Hublot (meaning ‘porthole’ in 
French) was totally modern.

It had a sturdy three-part yellow gold case and clean black dial and, in a first for a 
luxury  watch,  a  black  rubber  strap  scented  with  vanilla.  Hublot  has  a  high-tech 
manufacture in Nyon on the banks of Lake Geneva and is at the forefront of new 
advances in technology and fundamental research into new materials. Fusion is the 
name of the game at Hublot. Not just in fusing traditional watchmaking with an 
iconoclastic flair but also with its materials. It has created Magic Gold, which is an 
18ct gold alloy that doesn’t scratch, and King Gold, which is a proprietary shade of 
rose gold. The brand managed to produce vivid coloured ceramics, found a way to 
colour  sapphire  crystal  for  its  see-through  cases,  and  even  experimented  with 
putting  concrete  in  a  case.  It  makes  for  an  audacious,  bold,  brand  whose  new 
launches you can never quite predict. Its most iconic timepiece remains the multiple 
award-winning  Big  Bang,  launched  in  2005,  the  perfect  illustration  of  the  Fusion 
concept so dear to Hublot. The Big Bang, now the brand’s signature collection and 

a watchmaking icon, celebrated its 15th anniversary in 2020 and in recent times we 
have seen a plethora of different colours, concepts, and variations of this design. 

We have enjoyed over 30 years of collaboration with Hublot, and 2020 was 
the most exciting year to date. We expanded Hublot’s presence in both the UK 
and US allowing our clients to immerse themselves in the Hublot experience with 
our highly trained experts, helped by the unique ‘Art of Fusion’ inspired Hublot 
décor that greets clients when they enter the new branded areas. 

In 2020, we took our partnership even further with the launch of our second 
collaborative piece with the brand. The Classic Fusion Aerofusion Chronograph 
‘Watches of Switzerland Group’ Special Edition 45mm is our own exclusive and 
featured  on  the  front  cover  of  our  in-house  print  title  Calibre,  as  well  as  being 
promoted via our traditional and digital channels; something we naturally do for all 
Hublot launches.

Left and right: Hublot and DJ Snake Collaboration Big Bang Watch Launch 

37 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Founded in Florence in 1860, Panerai’s expansion started in 1935 
when it was given a contract to supply absolutely watertight watches 
with brilliantly luminous hands to the Italian Navy divers. 

Panerai Submersible Blu Notte PAM01068

These  watches  developed  by  Panerai  at  that  time,  including  the  Luminor  and 
Radiomir, were not made for civilians, they were covered by the Military Secrets Act 
and were launched on the international market only after the brand was acquired 
by  the  Richemont  Group  in  1997.  Today  Panerai  develops  its  movements  and 
watches  at  its  Neuchâtel  manufacture  including  the  Laboratorio  di  Idee  and  has 
garnered  a  coterie  of  obsessive  fans  who  call  themselves  Paneristi  and  who  are 
well-versed in the brand’s somewhat intriguing history. 

At Panerai, sustainability is a key element with the introduction of sustainability 
pillars ensuring it has the framework to embrace eco-friendly practises across all 
aspects  of  the  business  –  including  using  recycled  packaging  to  help  reduce  the 
environmental footprint. In April 2020, Panerai unveiled a watch it claims is 98.6% 
recycled  by  weight  –  the  EcoTitanium  Submersible  Elab-ID  Limited  Edition.  We 
have  enjoyed  a  partnership  spanning  over  25  years  with  Panerai  and  continually 
work with the brand on immersive and interesting pop-ups and in-store events. 
Last  year  saw  the  introduction  of  Panerai  into  selected  Goldsmiths  Luxury 
showrooms.  We  have  also  collaborated  on  client  opportunities,  including  sailing 
experiences  on  the  brand’s  classic  vintage  yacht  –  Eilean.  The  brand  features 
regularly  in  our  themed  pop-up  campaigns  in  our  UK  Watches  of  Switzerland 
showrooms – the last one being our ‘Divers Watch Collection’ theme that also ran 
across  our  online  channels.  We  were  also  privileged  to  interview  Jean-Marc 
Pontroué,  CEO  of  Panerai,  for  our  Calibre  podcast  series,  where  he  and  Brian 
Duffy, our CEO, discussed how the brand has adapted since the pandemic and the 
70th anniversary of its beloved and iconic Panerai Luminor would be celebrated.

Panerai at Watches of Switzerland, Stratford

38 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Vacheron Constantin has the accolade of being the world’s oldest 
continuously operating watch manufacturer. Founded in 1755 in 
Geneva, it survived even the Napoleonic Wars. 

For more than 260 years, Vacheron Constantin has manufactured exquisitely made, 
high-end timepieces, never succumbing to the allure of the mass-produced. It has 
also been at the forefront of preserving traditional crafts through its Métiers D’arts 
series, passing-on unique skills across generations and enhancing the opportunities 
available  for  future  watchmakers.  Over  the  past  few  years,  the  brand  has 
concentrated  on  broadening  its  offering  with  the  likes  of  the  Overseas  and  the 
gorgeous  couture-inspired  women’s  collection,  Égérie.  This  year,  the  brand  has 
made the bold decision to revive a classic from its own archives. At the watch fair 
Watches and Wonders, it launched its new Historiques 222 model – the symbol of 
an era and a watershed in the history of Vacheron Constantin. The 222 refers to 
the original piece launched in 1977 for the 222nd anniversary of their Maison – a 
bold design that marked a turning point in Vacheron Constantin’s stylistic evolution 
– taking it out of the traditional and into the world of sports chic watches.

We have been working in partnership with Vacheron Constantin for over 40 
years and are proud to have its presence in our flagship Watches of Switzerland 
showroom on London’s Regent Street as well as presence in three of our Watches 
of  Switzerland  showrooms  in  the  US.  Our  highly  trained  experts  recognise  the 
significance of the history and heritage of the brand and are trained to be able to 
tell, effectively, the tale of such a prestigious Swiss marque. 

We also collaborate with Vacheron Constantin on events and experiences, to 
further  educate  and  inspire  our  clients,  by  immersing  them  in  the  world  of  the 
brand.  We  regularly  communicate  about  Vacheron  Constantin  through  our 
marketing channels, in particular social media, CRM, and our Calibre platforms. We 
also, recently, had the privilege to meet and interview its CCO & CMO Laurent 
Perves  who  spoke  to  us  about  their  latest  timepieces  launched  at  Watches  and 
Wonders. This was recorded and uploaded to our YouTube channels, as well as 
promoted across social media and Calibre.

Vacheron Constantin at Watches of Switzerland, Regent Street, London 

39 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

The oldest watch manufacturer in the Vallée de Joux, Jaeger-
LeCoultre can trace its origins back to the 1833 when its founder 
Antoine LeCoultre originally started by cutting pinions and 
grinding pivots for other watchmakers in the Vallée. 

Fast forward to almost 200 years later and the company continues to be a pioneer 
within horology, creating collections that find innovative ways to use mechanics to 
develop unusual complications. Located in the calm, serene setting in the Vallée de 
Joux, the home of Jaeger-LeCoultre offers a unique sense of belonging. It is here, 
inspired by the exceptional landscapes of the Jura Mountains, this grande Maison 
gets  its  soul.  Jaeger-LeCoultre  is  a  vertically  integrated  manufacturer  where 
everything, other than its sapphire crystals and straps, is made in-house. This allows 
every part of the business – the watchmakers, engineers, designers, and artisans – 
to work together to give birth to its fine watchmaking creations. This same spirit has 
powered the creation of more than 1,200 calibres since the brand began and has 
allowed  Jaeger-LeCoultre  to  be  affectionately  referred  to  as  the  Watchmaker’s 
Watchmaker.  Its  collections  are  synonymous  with  style  and  a  certain  panache. 
Some of their most iconic collections, include the Reverso range, designed for the 
polo  fields  of  the  1930s;  its  Master  collection,  which  is  inspired  by  the  brand’s 
designs from the 1950s, and its sports collection Polaris. 

We  have  enjoyed  a  partnership  spanning  over  three  decades  with  Jaeger-
LeCoultre, and it features prominently throughout our key showrooms within the 
UK, and also in the US. We have collaborated with the brand on several in-store 
experiences  and  pop-ups,  and  our  internal  experts  are  all  highly  trained  in  the 
brand’s rich history, heritage, and collections allowing them to properly communicate 
the uniqueness of this storied brand. The brand regularly features across our social 
media, emails, and our Calibre platforms as we aim to retell the wonderful tales of 
the brand, from iconic milestones to revealing new products. Jaeger-LeCoultre has 
also been included in our photoshoot features in our in-house print title Calibre, as 
well  as  in  our  originally  styled  and  themed  photoshoots  that  run  throughout 
selected showrooms and on our digital channels. 

Jaeger-LeCoultre Reverso One Monoface

Jaeger-LeCoultre at Watches of Switzerland, Regent Street, London 

Jaeger-LeCoultre at Watches of Switzerland, Knightsbridge, London

4 0 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Longines has been based at Saint-Imier in Switzerland since 
1832. Its watchmaking expertise reflects a strong devotion 
to tradition, elegance and performance. 

In its early days, the firm was run by Auguste Agassiz and was a ‘comptoir’ or trading 
office  like  many  others  in  the  area.  The  watches  were  produced  under  the 
‘établissage’  system,  whereby  watchmakers  worked  at  home.  In  1867,  Ernest 
Francillon,  Agassiz’s  nephew  and  successor  decided  to  abandon  this  production 
method  and  he  brought  together  the  different  stages  that  go  toward  making  a 
watch under one roof. The Longines factory was born. From then on, the factory in 
Saint-Imier steadily developed and produced many horological creations that gained 
international recognition. Longines was rewarded by various prizes which gradually 
gave the company its reputation of winning the most awards in international and 
world exhibition up until the 1929 exhibition in Barcelona, by which time Longines 
had won no fewer than 10 Grand Prix. In 1889, Francillon patented a trademark 
comprising the name Longines and its now famous winged hourglass. Longines also 
made a name of itself in sports timekeeping and designed timing equipment that 
gained the brand a worldwide reputation. Using its expertise, the brand established 
a network of advantageous links with the world of sport timekeeping which enabled 
it to offer its skilled services to various prestigious sports during the 20th century. 

Today, Longines is proud to continue its tradition by creating products based 
on values that it has adhered to throughout the history. Longines also follows its 
vocation in the field of sports timing, namely in alpine skiing and equestrian sports. 
As  a  member  of  Swatch  Group  Ltd.,  the  world’s  leading  watch  manufacturer, 
Longines is established in over 150 countries.

We have a long-standing partnership with Longines spanning over 65 years and 
have worked closely with the brand on many events and in-store experiences. Our 
internal experts help to communicate and educate our clients on Longines’ history, 
heritage, and its incredible timepieces. 

We  have  also  collaborated  with  the  brand  on  exclusive  first-to-market 
opportunities, allowing us to retail the models ahead of anyone else for a limited 
period.  This  includes  the  ladies’  models  from  the  Conquest  Classic  collection  in 
2019 and the Longines Spirit Zulu Time for 2022, for which we had an exclusive 
first-to-market for the first six weeks following launch. We frequently promote the 
brand through our traditional and digital marketing channels and include them in 
our themed photoshoots, and features, in our in-house print title Calibre.

In the US, Watches of Switzerland hosted the Hamptons Classic Horse Show – 
the  only  retail  partner  in  its  history,  in  collaboration  with  long  time  event  partner, 
Longines. The Watches of Switzerland Airstream mobile retail unit was on site to greet 
the spectators throughout the high-peak week and weekend. 

Top, bottom left and right: Longines participation in the Watches of Switzerland Airstream, The Hamptons, New York

41 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Kintaro Hattori began selling and repairing clocks and watches in the Ginza area 
of Tokyo in 1881 and just 11 years later opened the Seikosha factory, 
manufacturing clocks and subsequently pocket watches.

By 1913 he had produced Japan’s first ever wristwatch, the Laurel and then by 1924 
the first ‘Seiko’ branded watch. These foundations enabled the production of the 
first Grand Seiko in 1960, however, in a wonderfully ironic twist, production was 
pulled in 1975 because quartz had destroyed any demand for mechanical watches. 
Also  a  fully  integrated  watch  manufacturer,  with  watchmaking  centres  dotted 
around Japan’s prefectures, for over half a century, Grand Seiko has quietly made, by 
hand, some of the most precise watches the world has ever known with some of the 
most poetically inspired dials, from the texture of birch bark, to the way snow settles 
on the mountains in Taisetsu, the 21st of Japan’s 24 ‘sekki’ or seasons. Some of the 
most  well-loved  Grand  Seiko  collections  include  its  Spring  Drive  –  mechanical 
watches with an electronic regulator, the Sport collection, and its Elegance collection. 
We have enjoyed a fruitful partnership with the brand and have collaborated 
on events such as the ‘The Nature of Time’ in 2020, based in Soho, New York. This 
immersive experience featured the largest collection of Grand Seiko timepieces in 
the world, as well as eight educational zones for guests to learn about the brand’s 
master  craftsmanship,  movements,  and  history.  The  collection  also  featured  the 
Grand Seiko Toge, a piece that we partnered on, and that was launched exclusively 
with us in 2020. The Toge takes inspiration from the Japanese and British legacies of 
the two respective companies, combining classic British racing green with the fine 
texture  of  Grand  Seiko’s  signature  Mount  Iwate  dial.  The  term 
  (Tōgè),  or 
‘mountain  pass’,  refers  to  a  navigable  route  through  a  mountain  range,  and  this 
special edition timepiece subtly evokes the image of a spirited drive over the many 
ridges of Mount Iwate in Northern Japan. It is quite literally the embodiment of the 
Grand Seiko ethos. 

峠

We continue to honour our partnership with Grand Seiko by communicating 
and educating our clients about the brand through social media, newsletters and 
our  Calibre  platforms,  both  in  print  and  online.  At  the  watch  fair  Watches  and 
Wonders we also included Grand Seiko’s UK Brand Manager, Rob Brook, in our 
series of interviews uploaded to our YouTube channels. The brand was also part of 
our  ambitious  and  hugely  successful  multi-channel  Watches  of  Switzerland  US 
“Anytime. Anywhere.” campaign.

In  2021,  we  also  launched  the  Grand  Seiko  mono-brand  boutique  in  Soho, 

New York in partnership with the brand.

Grand Seiko mono-brand boutique, Soho, New York 

42 

Grand Seiko featured in the Watches of Switzerland 
US “Anytime. Anywhere.” campaign

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Discipline, ambition, and the incredible foresight 
of a watchmaker lie at the heart of Zenith. 

First established in 1865 by a then 22-year-old Georges Favre-Jacot in Le Locle, in 
the  canton  of  Neuchâtel,  the  brand  quickly  became  known  as  the  first  watch 
manufacturer  in  the  modern  sense  of  the  term  –  using  precision  machinery  to 
manufacture nearly interchangeable watch parts in big series. In 1969, it was part of 
the  race  to  produce  the  first  automatic  chronograph,  the  El  Primero,  which  is 
widely regarded as one of the finest chronograph movements ever produced. It’s 
also the movement that saved Zenith as a manufacture due to the vision of Charles 
Vermot, the watchmaker who hid the designs and tooling for the movement in the 
attic of the factory during the ‘quartz crisis’ in the belief that this would be needed 
in the future. Given its spirit of adventure, it’s not surprising that its watches have 
accompanied extraordinary figures as they achieve the seemingly impossible – from 
Louis  Blériot’s  history-making  flight  across  the  English  Channel  in  1909  to  Felix 
Baumgartner’s record-setting stratospheric free-fall jump in 2012. Zenith has been 
there  at  each  point,  assuring  precise  and  reliable  timekeeping.  Some  of  its  most 

iconic timepieces include those from its Defy collection – the flagship sports line; 
its retro-styled Pilots collection, and also its Chronomaster Sport. Every model is 
inspired  by  a  passion  for  accuracy  and  desire  to  create  sartorially  led  everyday 
wearers. Zenith also partners with a selection of ambassadors, including actors, 
gymnasts, and architects, that it feels embody the spirit of Zenith. 

We have worked with Zenith for a number of years and have consistently seen 
the brand release spectacular collections. Zenith models always do well across our 
marketing  channels,  and  we  communicate  news  about  the  brand  and  its  new 
releases  throughout  our  performance  marketing,  social  media,  newsletters,  and 
Calibre editorial platforms. We were pleased to have Zenith’s CEO Julien Tornare 
as a guest on our Calibre podcast talking us through the pieces that Zenith was 
launching for 2021 and what activity would be surrounding them. At the watch fair 
Watches and Wonders we included Zenith in our series of YouTube videos. 

Zenith at Watches of Switzerland, Oxford Street, London 

The Zenith Chronomaster Sport

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continued

After decades of conforming to the rules of corporate watchmaking, 
Maximilian Büsser broke the chains and started a rebellion in 2005; a 
rebellion called MB&F – Maximilian Büsser & Friends. 

The desire to allow his creativity and energy full reign saw Max resign from iconic 
jewellers Harry Winston to form his creative ideal: MB&F. With his new company, 
Büsser has full creative liberty to indulge in his passion for working with the most 
talented independent horological professionals – pushing the limits of horology into 
a new dimension. MB&F is an artistic concept laboratory based around a simple 
idea: to assemble collectives of independent watchmaking professionals to develop 
radical watches – either sitting in his Horological or Legacy Machines collections. 
Collaborating  with  horological  luminaries  Eric  Giroud,  Laurent  Besse  and  Peter 
Speake-Marin  produced  the  first  machine,  the  HM1  in  2007.  The  following 

Horological  Machines  have  taken  inspiration  from  science  fiction,  supercars, 
aircraft and the animal kingdom – like the HM10 presented in 2020, inspired by a 
bulldog. Aside from evolving the watch collection, Büsser works with clock maker 
L’Epée 1839 to produce unconventional clocks with exotic names such as Starfleet 
Explorer and Destination Moon.

We  are  proud  to  work  with  MB&F  within  the  US,  with  a  presence  in  our 
Watches of Switzerland, Las Vegas showroom and we are privileged to be working 
in collaboration with MB&F to open the first boutique in the UK within our flagship 
Watches of Switzerland showroom on Regent Street, London.

HM10 Bulldog

LM Perpetual EVO Green 

44 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022BOVET 1822 is a Swiss manufacturer of luxury timepieces that was founded in 1822, by 
Edouard Bovet and his brothers, to produce high-quality, exquisitely miniature-painted and 
gem-set pieces to high-end clients all over the world. 

Collectors include Kings, Emperors, Sheiks, Diplomats, and lovers of fine timepieces 
everywhere.  BOVET  is  one  of  the  few  true  manufactures  in  high  watchmaking, 
making nearly everything in-house, including the beating heart of the timepiece – 
the hairspring and regulating organ.

Celebrating 200 years this year, BOVET 1822 continues to create timepieces 
that  employ  artisanal  techniques  such  as  hand-finishing,  hand-engraving,  and 
miniature painting, as well as iconic designs like the crown at 12 o’clock, beautifully 
engraved movements, and innovations such as the Braveheart Tourbillon presented 
in  2015,  protected  by  six  patents.  BOVET’s  developments  are  always  aimed  at 
improving precision and reliability while creating timepieces that link watchmaking’s 
past and future. The House has also received more than 40 awards and distinctions 
over  the  last  15  years  for  its  contributions  to  horology,  including  watchmaking’s 
highest award, the Aguille d’Or, for the Récital 22 Grand Récital in 2018, as well as 
the Mechanical Exception Award for the Récital 26 Brainstorm Chapter Two.

One of the House’s most iconic collections is the Fleurier, which consists of 11 
styles and is characterised by round cases with the crown at 12 o’clock, referencing 
BOVET’s  pocket  watch  heritage.  Within  the  Fleurier  collection,  many  timepieces 
feature the patented Amadeo convertible system that allows the watch to be reversed 
on the wrist, used as a desk clock or on a chain as a pocket watch, all without any tools. 
The main characteristics of BOVET 1822 timepieces are the exquisite finishing, 
whether its angling, bevelling, enamelling, guilloche work, or engraving, alongside the 
technical expertise in producing tourbillons, long power reserves (minimum of 5 
days, up to 22 days), perpetual calendars, jumping hours, retrogrades, and multiple 
time zone movements.

Some of its most highly sought-after collections and pieces can be found in our 
Watches of Switzerland Knightsbridge showroom in the UK and our Watches of 
Switzerland, Las Vegas showroom in the US. You can also browse the brand on our 
Watches  of  Switzerland  websites.  Our  teams  have  been  highly  trained  to 
communicate the fantastic history of this brand, and we are proud to be able to tell 
its story to our clients.

GPHG Award Winning Récital 22

4 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Ulysse Nardin SA is a Swiss luxury watchmaking 
company founded in 1846 in Le Locle, Switzerland. 

The  company  became  known  in  the  nautical  world  for  manufacturing  highly 
accurate marine chronometers and complicated timepieces used by over 50 of the 
world’s Navies from the end of the 19th century until 1950. Ulysse Nardin garnered 
its reputation for accuracy as early as 1862 achieving the Prize Medal for pocket 
chronometers at the International Exhibition in London and by the mid 1970’s had 
accumulated  over  4,300  certificates  and  ten  gold  medals  for  the  accurate 
performance of its marine chronometers.

It is a heritage that the brand continues to draw on in terms of its inspiration, 
and we have seen many variations of collections that pay homage to its archives, as 
well as ones, such as the Freak, from 2001 which challenged the conventions of 
watchmaking by adapting the carousel to a 60-minute rotation so the movement 
platform could double as a minute hand, with the mainspring drum geared to act as 
an hour hand. It also introduced the use of silicon to watch movements for the first 
time  ever.  Met  with  some  industry  scepticism  at  the  time  this  material  is  now 
commonplace in many manufacturers’ collections.

Ulysse Nardin is committed to achieving the 17 United Nations guidelines on 
Sustainable  Development  by  2030.  Because  of  the  brand’s  connection  with  the 
oceans, they have a particular interest in developing scientific knowledge concerning 
the shark preservation and upcycling to reduce marine plastic pollution, and work 
with  organisations  to  recycle  fishing  nets  and  bottles  into  watch  straps  and 
components such as bezels. They also support The Ocean Race, an around the 
world yacht race that aims to inspire and educate people on the plight of the seas.
We included Ulysse Nardin in our ‘Divers’ campaign among other prestigious 
luxury  watch  brands  and  we  always  see  a  great  response  across  our  digital 
marketing channels when we promote the brand. At Watches and Wonders, we 
were  delighted  to  interview  their  CMO,  Françoise  Bezzola,  about  its  new 
collections launched at the fair, including their iconic Freak collection. Ulysse Nardin 
has also featured throughout our Calibre editorial platform with watch journalists, 
such as Watches International editor, Stephen Watson, contributing to cover the 
brand.  The  brand  was  also  included  in  our  ambitious  and  hugely  successful  
multi-channel Watches of Switzerland US “Anytime. Anywhere.” campaign.

Ulysee Nardin Diver X Skeleton

4 6 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Girard-Perregaux has contributed to some of the most distinctive 
landmarks in horology bringing passion to precision, art to aesthetic and a 
playfulness of contrasts that never fails to create surprise. 

Jean-Francoise Bautte began manufacturing watches at the tender age of 19 in 1791 
and quickly gained a reputation for high quality timepieces in the royal courts of 
Europe. His work lived on thanks to Girard-Perregaux, a company founded in 1856 
and named after Constant and Marie, husband and wife with a strong background 
in the watchmaking industry. Girard-Perregaux carried on the idea introduced by 
Bautte of mastering all the required horological skills in-house to create a watch, 
making it one of the oldest manufactures to date. 

The  craftsmanship  and  dedication  of  Girard-Perregaux  to  the  art  of 
watchmaking has stayed unchanged over the years and this is evident through the 
iconic Three Bridges collection, which features a movement where three identically 
symmetrical visible bridges support the tourbillon, the barrel, and the gear train of 
the  minute  and  hours  hands.  This  design  had  a  substantial  impact  at  the  Paris 
Universal Exhibitions where it won the prizes in 1867 and 1889. There is also the 

timeless style of the Laureato with its integrated bracelet and iconic of the 1970s, 
the  captivating  Cat’s  Eye  with  its  unusual  elongated  oval  case  or  the  recently 
reintroduced  digital  display  watch  with  a  quirky  design,  the  Casquette.  Girard-
Perregaux  was  an  early  innovator  in  the  field  of  electronic  quartz  watches  and 
produced  the  first  commercially  available  Swiss  quartz  watch  whilst  establishing 
32,768 Hz as the universal frequency for the industry. These innovations all have an 
element of disruption in common; a desire to turn watchmaking upside-down. Our 
teams are trained to the highest of standards to effectively communicate on the 
brand.  We  feature  the  brand  across  our  digital  channels,  including  social  media, 
newsletters, and over at our editorial platform, Calibre. We have collaborated with 
Girard-Perregaux  on  launching  several  UK  exclusives,  including  the  Laureato  in 
collaboration with Aston Martin, and the most recently launched, highly sought-
after Casquette model.

Tourbillon with Three Flying Bridges: a bridge to the past, a look into the future

47 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Blancpain is the oldest watch company name, originally founded in 1735 in the 
Swiss Jura by Jehan-Jacques. Blancpain is known for making watches that pushed 
the absolute limits achievable by precision machines and the human hand. Today, 
Blancpain continues to push the boundaries of what this combination can achieve 
with such challenging complications as equations of time and eight-day tourbillon 
movements. Blancpain collections and timepieces can be found in our Oxford 
Street, Knightsbridge, and Regent Street Watches of Switzerland UK showrooms 
and in our Watches of Switzerland showroom in Plano, Texas.

Blancpain were the pioneers in dive watches and their CEO Jean-Jacques 
Fiechter worked with the famous undersea explorer Jacques-Yves Cousteau in 
the  1950’s  to  define  what  a  dive  watch  should  be  in  terms  of  legibility,  water 
resistance  and  functionality.  The  resulting  Fifty  Fathoms  timepiece  has  been  a 
staple of the collection for decades – a testament to the original design.

Our internal Blancpain experts are highly trained in the heritage and history 
of the brand in order to convey its rich history to interested clients. In 2021 it 
featured within our ‘Divers’ pop-up campaign in our Knightsbridge Watches of 
Switzerland  showroom,  as  well  as  being  a  part  of  our  newly  created  themed 
photoshoot activity, along with other prestigious brands. To celebrate this, and 
to  provide  an  immersive  experience,  we  hosted  clients  for  the  evening, 
showcasing their heritage divers’ pieces from their archives.

Since its creation in 1775, Breguet has never ceased to distinguish itself as one of 
the world’s elite watchmaking brands, thanks to the avant-garde spirit instilled by 
its founder Abraham-Louis Breguet. An outstanding scientist and technician, he 
was  always  on  the  lookout  for  innovations  that  would  bring  precision  and 
reliability to timepieces. He was also the originator of numerous inventions within 
horology such as the tourbillon, the first wristwatch, the pare-chute; as well as 
Breguet ‘apple’ hands. As the initiator of the neo-classical style in watchmaking, 
his creation of a refined and legible design became the trademark of Breguet and 
has inspired the aesthetic & trends of many timepiece brands since. This innovative 
spirit  has  captivated  numerous  personalities  from  the  political,  economic  and 
financial elite around the world since the brand’s inception.

Since the Swatch Group acquired Breguet in 1999, the desire to perpetuate 
the House’s rich heritage while continuing to build the watchmaking of tomorrow 
is more relevant than ever. Breguet is devoting considerable energy to developing 
the Research & Development (R&D) department, which has already invented 
the silicon balance spring and the magnetic pivot. It is in the expert hands of its 
craftsmen, in the manufacture located in heart of the Vallée de Joux, that each 
watch and each component are created.

Excellence, know-how and passion: since 1775 the Breguet brand continues to 
surprise with watch collections that perpetuate its heritage while aiming for the future.
We are proud to have collaborated with the Manufacture Breguet for several 
years, which shares the same values of excellence and precision as our brands. In 
2020, we were delighted to feature the brand in our pop-up campaign ‘History of 
The Tourbillon’ which showcased several iconic pieces from the House of Breguet.

4 8 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Jacob Arabo built his fame on catering ever more lavish and exclusive jewellery 
to  a  unique  audience  of  celebrities  and  prominent  entertainment  figures.  He 
established Jacob & Co. as one of the most powerful luxury names in recent 
history. As early as 2002, he applied that philosophy to timepieces with a new 
motto: Inspired by the Impossible. At the onset of the 2010’s, he focused on a new 
horological  approach,  based  on  extremely  sophisticated  timepieces,  often 
adorned with extensive gem-setting of the highest level of quality, colour and 
diversity.  The  Caviar,  Astronomia,  Opera  Godfather,  Twin  Turbo  and  Twin 
Turbo Fast and Furious, Bugatti Chiron and Jean Bugatti collections spearhead a 
new  generation  of  high  complication  timepieces  with  innovative  and  bold 
formats. The Epic X, a graphic, skeleton sport pieces collection culminating with 
a tourbillon chronograph, has been recently redesigned. Never shying away from 
pushing every aspect of creation and exclusivity to new heights, Jacob & Co. is 
now  a  full-fledged  member  of  the  Haute  Horlogerie  circle.  We  are  proud  to 
house Jacob & Co. in our US showrooms and more recently in the UK.

Armin Strom is an independent watch company based in Biel/Bienne, Switzerland. 
Armin Strom timepieces offer a unique fusion of the Swiss-German horological 
tradition, avant-garde ‘transparent mechanics’ and an unwavering commitment to 
horological innovation. The hallmark of the brand’s low-volume, artisanal approach 
to watchmaking is its commitment to exposed dial-side movement mechanics, 
with every part hand-finished to the highest haute-horology standards.

Armin Strom was established in 1967 by Mr Armin Strom, a legend in the art 
of hand-skeletonisation. In 2006, the stewardship of Mr Strom’s legacy became the 
responsibility  of  Master  Watchmaker  Claude  Greisler  and  businessman  Serge 
Michel, who together revitalised the brand with the opening of Armin Strom’s first 
fully  integrated  Manufacture  in  2009.  Today  the  brand  designs,  develops,  mills, 
embosses, galvanises, hand-finishes and assembles all of its own watches in-house, 
enabling Armin Strom to bring even the most complicated ideas to life without any 
of the compromises that typically stem from reliance on a supply chain.

We have ensured our teams are highly trained in being able to effectively 
communicate the brand’s history and collections via our online virtual boutique 
as  well  as  in  our  showrooms.  You  can  find  the  brand  in  our  Watches  of 
Switzerland, Soho, New York showroom in the US where the pieces can be seen 
in all their glory.

49 

Speake-Marin  is  Geneva-based  fine  watchmaking  house  with  British  roots 
founded  in  2002.  It  is  renowned  for  creating,  developing,  and  assembling 
innovative limited mechanical timepieces with in-house movements and unique 
complications. Speake-Marin’s designs are defined by a bold, often architectural 
aesthetic, reflecting the concept of ‘Belle Horlogerie’ – for those who want to 
wear something unique on their wrist. The contrast of hyper-contemporary dials 
with  a  classic  case,  makes  for  audacious  designs  that  are  unlike  anything  else. 
Speake-Marin,  as  an  independent  fine-watchmaking  house,  inspires  watch 
collectors who love exceptional timepieces and seek to be a part of the ‘Happy 
Few’ Speake-Marin owners club. 

We are honoured to present some of Speake-Marin’s finest timepieces for 
our  most  discerning  clients.  Distinguished  by  their  limited  availability  and 
formidable  features,  Speake-Marin  watches  are  the  epitome  of  independent 
luxury watchmaking. Our entire selection of Speake-Marin watches is available 
for sale online across our Watches of Switzerland UK and US sites, as well as in 
selected showrooms.

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

French fashion house CHANEL is synonymous with elegance and style and 
has enjoyed over a century of success as one of the most iconic and recognised 
brands in the world. They first introduced their timepiece collections in 1987 
with  the  launch  of  the  PREMIÈRE  watch,  inspired  by  their  N°5  perfume 
cabochon stopper. In 2000, we saw CHANEL release their much-loved J12 
collection in revolutionary ceramic, and this is one of the collections that has 
gone  from  strength  to  strength.  CHANEL  entered  the  world  of  grande 
complications  in  2005  with  their  J12  Tourbillon  which  was  something  that 
gained  much  coverage  at  the  time,  and  when  they  released  their  first 
movement entirely developed and manufactured by CHANEL in Switzerland 
in 2016, the brand firmly solidified themselves as a key player in horology. In 
2021 they enlisted actress Margot Robbie to be the face of their J12 collection, 
and  at  Watches  and  Wonders  in  2022,  we  saw  them  release  the  new  J12 
Diamond  Tourbillon  Calibre  5.  We  have  enjoyed  much  success  with  this 
French brand, and our experts both in our showrooms and online share the 
same passion and interest for CHANEL’s history, heritage, and models.

Passion  for  innovation  and  entrepreneurial  heritage  are  the  driving  forces 
behind H. Moser & Cie. Defying the norms, and continually challenging itself 
to ensure it moves forward, H. Moser & Cie. occupies a distinct position in the 
market. It manufactures the majority of the components in its movements, 
including the hairsprings and the regulating organs which are used for its own 
production  as  well  as  to  supply  its  partner  companies.  As  part  of  a  Swiss 
family-run  group,  the  brand  enjoys  a  significant  degree  of  freedom  and 
autonomy  allowing  it  to  be  extremely  responsive  to  trends,  as  well  as 
wonderfully irreverent. Its timepieces are a combination of classic watchmaking 
technique and an anarchic spirit. You can find the brand on our Watches of 
Switzerland US website as well as in our Watches of Switzerland showroom 
at the Wynn Resort, Las Vegas. Our teams are trained in the history, heritage, 
and collections of H. Moser & Cie. and will be delighted to take any client 
through the pieces.

50 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Founded in 1860 in Sonvilier, Switzerland, by Louis-Ulysse Chopard, the Chopard 
brand stands for innovation, quality, and authenticity. Under the impetus of the 
Scheufele Family, who bought the company in 1963, Chopard has been committed 
to a tradition of excellence and experienced spectacular development. Renowned 
for  its  creativity,  its  high  level  of  vertical  integration  and  its  state-of-the-art 
technology, it has become one of the leading names in the fine watch and jewellery 
industry. Whether you’re selecting from Chopard Racing watches or the Iconic 
Happy Sport models, all timepieces in this vast collection draw from the brand’s 
rich heritage of craftsmanship and have a story of their own. One of their most 
iconic  collections  that  runs  across  both  watches  and  jewellery  is  the  ‘Happy’ 
collection,  with  its  moving  diamonds,  and  it  has  spawned  several  iterations 
including  ‘Happy  Hearts’,  ‘Happy  Sport’  and  ‘Happy  Diamonds’  and  in  2021 
appointed A-list actress Julia Roberts as the face of the campaign. They felt that 
Roberts reflected the core values of their business, and collection and through 
her ‘communicative energy and grace, Julia Roberts is the triumphant embodiment 
of dancing diamonds’. We have a fantastic partnership with Chopard, and their 
beautiful pieces can be seen both in key showrooms and online.

Glashütte Original stands for innovative German watchmaking art that meets 
the most demanding standards. Located in the small Saxon town of Glashütte 
near  Dresden,  the  manufactory  brings  traditional  artisanship  and  modern 
technologies together under one roof. The company produces up to 95% of all 
watch components itself, including the filigree dials. 

Glashütte Original upholds the values of authentic manufactory production 
and can look back on a rich history of more than 175 years. Over the decades 
Glashütte  Original  has  created  a  culture  of  excellence  that  is  reflected  in 
timelessly beautiful and technically sophisticated timepieces. 

Glashütte Original is available in our key Watches of Switzerland London 
showrooms;  Knightsbridge  and  Oxford  Street  as  well  as  online  at  Mappin  & 
Webb and Goldsmiths. We work with them on training our internal experts to 
the highest of standards in its history, heritage, and collections ensuring that it is 
being represented in the best possible way. Our online experts are also on hand 
to be able to effectively showcase the brand through virtual appointments.

It was in Côte-Aux-Fées that Georges-Edouard Piaget set up his first workshop 
in  the  family  farmhouse  and  devoted  himself  to  producing  high-precision 
movements. 1874 marked the start of an ever-growing reputation in the watch 
industry. In 1943, the company took a decision that would prove crucial to its 
future by registering its brand name. Piaget is also a style: a marriage of gold and 
an  explosion  of  colour,  new  shapes,  precious  gems,  and  dials  made  of  hard 
stones, paving the way for new colours and unique aesthetics. Building on more 
than 140 years of history, the ever-bold brand innovates by offering jewels in 
motion,  extravagant  high  jewellery  collections  as  well  as  exceptional  luxury 
watches – making it one of the world’s most prestigious watchmaker-jewellers. 
Two of the most iconic collections include the Piaget Polo, first developed in the 
1970s and inspired by the world of polo and the Piaget Altiplano which held the 
record  of  the  thinnest  mechanical  watch  on  the  market  at  the  time  in  the 
Altiplano 900P, standing at just 3.65mm high. At Watches and Wonders 2022, 
the brand released the Altiplano Ultimate Concept, Piaget Polo Skeleton and 
Piaget Polo Date to much applause, offering both everyday pieces and outstanding 
horological feats.

51 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R B R A N D  PA RT N E R S H I P S
continued

Founded in 1889, DOXA, the Greek word for ‘glory’, is more recently known for 
its superlative dive watches that the brand began making in the second half of the 
20th century. In its current iteration the brand designs brightly coloured watches 
with a serious and profound diving history having discovered that orange is the 
last colour on the spectrum that is visible underwater, therefore aiding visibility. 
Located in Biel/Bienne in the heart of the birthplace of Swiss watchmaking, the 
brand is renowned for creating one of the first professional-spec dive watches 
available for the wider public since the 1960s, the DOXA SUB. We are proud to 
house DOXA within the UK and US along with a presence online. We included 
the  brand  in  our  ‘Divers’  themed  campaign  and  have  seen  a  great  response 
across  all  of  our  marketing  channels,  from  social  media  to  newsletters  and 
Calibre.  We  were  also  privileged  to  interview  their  CEO,  Jan  Edöcs  on  our 
Calibre podcast. In the US we utilised the Watches of Switzerland Airstream to 
host a series of mobile retail-unit experiences, which saw us host a 100-person 
private event as the exclusive and only timepiece retail partner of DOXA for the 
continent of the US. VIP guests included designer Cynthia Rowley and Dave Guy 
of the Roots. In April 2022 we were proud to launch the limited DOXA Army 
Watches of Switzerland Edition, 42.5mm in ceramic.

Bremont  is  an  award-winning  British  luxury  watch  brand,  manufacturing 
mechanical  watches  in  Henley-on-Thames,  England.  Bremont  is  making 
considerable  investment  with  its  UK  watch  making  and  manufacturing  and  in 
2021 opened The Bremont Manufacturing & Technology Centre, a new state-
of-the-art  35,000  sq  ft  purpose-built  mechanical  watch  manufacturing  centre 
enabling the full machining and manufacturing of Bremont’s watches. Co-founded 
by brothers Nick & Giles English in 2002, Bremont has made a substantial impact 
on the watchmaking industry in a very short period of time. The brand remains 
true  to  its  original  principles  of  aviation  and  military,  British  engineering  and 
adventure. As well as manufacturing watches for some of the most exclusive 
military squadrons around the world, Bremont continues to play an influential 
role  in  revitalising  the  British  watch  industry,  the  birthplace  of  numerous 
timekeeping  innovations  still  used  today.  All  Bremont  watches  are  ISO 
chronometer rated, and are built with considerable care in the UK, including the 
new Bremont ENG300 movement series which launched in October 2021 and 
presents the first-time that mechanical movements have been built at scale in 
over 50 years in this country. Bremont watches are immensely precise, reliable, 
and durable and all are hand assembled in limited numbers making them hugely 
desirable for any collector. We enjoy a fantastic partnership with Bremont, and 
we regularly feature them in our marketing communications. 

52 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Swiss brand Oris was first founded in 1904 and was named after a nearby brook 
in  the  town  of  Hölstein.  Oris  makes  watches  for  people  who  are  passionate 
about  mechanical  movements  and  who  look  for  genuine  and  contemporary 
values with great designs. As they are an independent company, they are free to 
be innovative and often push boundaries and be reactive to explore functions 
and features that may be in demand within the world of horology. Lately, they 
have been making waves with their in-house five-day power reserve movements. 
Some of their key pieces are the Big Crown Pro Pilot, one of the first automatic 
watches with a built-in Altimeter, and in 2022 they released the new ProPilot X 
Calibre 400 at the watch fair Watches and Wonders. Sustainability is something 
the brand is hugely passionate about. The first ever Oris Sustainability Report 
was launched in 2022 and was the result of a three-year project to amp up their 
mission to bring Change for the Better, which has already seen Oris become a 
climate-neutral company and begin to reduce dramatically their carbon footprint.

Rado, a globally recognised Swiss watch brand that traces its roots to 1917, is singular 
in its design, innovation, and use of revolutionary materials. Ever since its beginnings 
in Lengnau, Switzerland, Rado has proudly flaunted a pioneering spirit, consistently 
fulfilling its hallmark philosophy: ‘if we can imagine it, we can make it’. Only the finest 
materials and tech comprise Rado watches. As horology specialists, Rado know that 
hardness and scratch-resistance alone are not enough in selecting fabrics: durability 
and wearer comfort are equally as important. That’s why any Rado timepiece that 
you invest in will not fail to deliver strong, enduring comfort and efficiency. After 
more than 100 years of watchmaking, iconic style and substance remain the key 
principles of the brand – and Rado continues to showcase its mastery by creating 
watches with immense visual, practical, and popular appeal. Nothing can prevent 
Rado from achieving its mission to discover, invent and innovate new ways to create 
premium watches. We mean it when we say that Rado is ‘the master of materials.’ 
We are proud to have partnered with Rado on several first-to-market exclusives, 
and for 2022, we are working with them again to promote a first-to-market Captain 
Cook Chrono timepiece. For the first time as a chronograph, the explorer favourite 
makes  a  brilliant  return,  in  updated,  exquisite  proportions  thanks  to  a  unique, 
slimmer automatic movement, quite a rarity in the field. The Captain Cook Chrono 
watch is available both in our showrooms and online.

Tissot was founded in 1853 in the small town of Le Locle, nested in the Swiss Jura 
Mountains. Tissot is the largest traditional Swiss watch brand based on volume 
and is represented in an impressive 160 countries across five continents but has 
never forgotten its roots. Innovators by traditions, Swiss heritage is at the heart 
of Tissot and is what gives the brand its reputation. The plus sign in the logo 
symbolises  the  Swiss  quality  and  reliability  Tissot  has  shown  since  1853.  The 
watches  are  authentic,  accessible  and  use  special  materials,  advanced 
functionalities, and meticulous design. Tissot stands by its signature, ‘Innovators 
by Tradition’. The high calibre of the brand has been repeatedly recognised. After 
successfully  designing  and  integrating  some  of  the  world’s  most  advanced 
timekeeping systems, Tissot has been asked to serve as Official Timekeeper and 
partner for many of the world’s preeminent sporting events, associations, and 
federations: the Tour de France, the Giro d’Italia, La Vuelta, the NBA, MotoGP, 
the  FIM  World  Superbike  World  Championship,  TOP  14  and  European 
Champions and Challenge Cups. Additionally, Tissot has partnerships with the 
International Ice Hockey Federation and more. We are proud to stock Tissot in 
a multitude of our showrooms and online. We were first to market with the 
Tissot T-Sport Seastar 1000 chronograph 45.5mm men’s watch.

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continued

LU XU RY JEW E L L E RY

Since its founding in 1775, Mappin & Webb has harnessed a rich and storied history 
within the watch and jewellery industry. Today, over 240 years later, the brand has 
continued  to  embrace  tradition  with  contemporary  design,  becoming  a  British 
treasure built upon the foundations of excellence, superior quality, and exquisite 
craftsmanship.  This  historical  significance  and  excellence  in  the  craftsmanship  of 
jewellery, silverware, watches, and glassware has led Mappin & Webb to be holder 
of Royal Warrants to British Monarchs since 1897. In April 2022, this honour was 
granted for a further five years.

At Mappin & Webb, our clients will discover elegant fine jewellery collections 
that  take  inspiration  from  our  unique  archive,  reimagined  with  a  modern-day 
interpretation  that  embraces  the  original  design.  Our  Amelia  collection,  named 
after the beautiful English Amelia Rose, is a timeless celebration of romance and 
femininity. Shaped engagement rings featuring emerald, pear, and oval cut stones 
are simply exquisite and the diamond halo jewellery creates a dramatic presentation 
to the centre stone. Masquerade is a collection of beautifully crafted cluster styles 
bursting  with  light  and  the  collection  continues  to  be  one  of  our  more  popular 
suites with new contemporary styles added for FY22.

At Mappin & Webb, we pride ourselves in crafting scintillating gemstones set within 

thoughtful and exquisite designs that encapsulate a rich and inspiring British heritage.

Goldsmiths has become one of the UK’s leading watch and jewellery retailers, with 
over  55  showrooms  nationwide.  As  part  of  Goldsmiths  continual  evolution  and 
investment in creating a memorable client experience, the roll out of a new luxury 
showroom concept began in Autumn 2021, with an enhanced digital experience, 
visual  merchandising  and  product  displays.  As  Goldsmiths  elevates  its  brand 
position, the brand further enhances its vision and values to ensure that the delivery 
of an exceptional client experience is at the heart of everything we do.

At  Goldsmiths,  our  clients  will  discover  a  wide  choice  of  diamond  jewellery 
including beautiful wedding and engagement rings to suit all bridal styles. From the 
classic round brilliant cut to the more contemporary cuts such as ovals and pear. 
Our exclusive partnership with Jenny Packham Bridal Jewellery presents stunning 
diamond  bridal  jewellery  inspired  by  romantic  destinations,  and  our  exclusive 
Goldsmiths Brightest Diamond collection introduces one of the most brilliant cut 
diamonds in the world, with a remarkable 88 facets, creating maximum brilliance 
and an enviable scintillating sparkle. 

Mappin & Webb Empress Collection 

Goldsmiths Coloured Gem Stone Collection 

54 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Goldsmiths Spring Summer 2022 Advertising Campaign

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continued

For  over  a  century,  Mayors  has  been  the  leading  multi-brand  retailer  in  the 
Southeastern  United  States  offering  clients  the  world’s  finest  jewellery  and 
timepieces.  Founded  in  1910  by  Samuel  Mayor  Getz,  his  vision  was  to  bring  the 
world’s  finest  jewellery  under  one  roof  and  over  a  century  later,  he  brought  his 
vision to life. At Mayors you will find uncompromising quality, inspiring beauty and 
impeccable craftsmanship with curated offerings for every occasion.

Mayors recently embarked on a multi-branded jewellery campaign serving as 
the first of its kind for the industry. The imagery captures Mayors’ own in-house 
collection of covetable, best-selling fine jewellery silhouettes and brand partners 
including GUCCI, MIKIMOTO and Uneek styled effortlessly to create a fresh and 
modern look. The campaign featuring model Juana Burga, appeared across a range 
of platforms – in-store, online, out of home and in social media, as well as through 
advertising in select top-tier media titles like Town and Country and WWD – which 
enabled Mayors to increase visibility across multiple channels. 

At  Mayors,  our  clients  will  discover  a  range  of  diamond  and  fine  jewellery 
including  engagement  rings,  anniversary  bands  and  core  classic  pieces  like  the 
diamond tennis necklace and flex bracelet collections designed to be worn in the 
‘Always On’ fashion we promote.

Top and bottom: Mayors Jewellery Advertising Campaign 

56 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Top and bottom: Betteridge Jewellery Collection 

Betteridge  beginnings  can  be  traced  in  the  jewellery  industry  back  to  the  18th 
century in Birmingham, England, where the Betteridge name was synonymous with 
fine jewellery design and silversmithing. 

A.E.  Betteridge  Jr.  opened  the  first  Betteridge  Jewellers  in  the  early  20th 
century with some assistance from his father. The first showrooms were built on 
two of the most esteemed retail locales in the world: Fifth Ave & 45th Street, and 
Wall Street & Broadway in New York City. Betteridge also had a boutique in the 
Miami Biltmore Hotel in Coral Gables.

With the advent of modern suburbia beginning to take shape outside of New 
York City in the 1950s, Bert seized the opportunity to invest in the rural future of 
retail, purchasing W.D. Webb Jewellers and moving the Betteridge headquarters to 
Greenwich, Connecticut. Recently, the Betteridge flagship showroom moved down 
‘the  Avenue’  from  117  to  239.  The  new  building  is  one  of  the  crown  jewels  of 
Greenwich  Avenue  with  over  three  times  the  space  of  the  old  showroom.  It 
showcases  elegant  in-store  boutique  areas  for  marquee  brands,  including  Rolex, 
Cartier and Patek Philippe, as well as a dedicated Betteridge club space complete 
with a bar area for clients to relax and socialise.

Betteridge joined the Vail community in 2004 by acquiring Gotthelf’s, a well-
respected jewellery business that had been a fixture in the Vail Valley for over 25 
years. Today, the showroom offers one of the finest collections of watches, designer 
jewellery, and exquisite estate pieces in all of Colorado.

In 2014, Betteridge acquired Hochfield Jewellers at the base of Aspen Mountain, 
nestled inside The Little Nell Hotel. Hochfield was a beloved jeweller in the community 
for over 23 years. We are proud to be associated with such a distinguished location 
and extraordinary family business.

Betteridge  is  renowned  for  offering  the  best  designs  by  the  most  fabled 
jewellers. It’s an open secret, however, that many of the brand’s most desired pieces 
are its own, built in Greenwich, Connecticut by master craftsmen.

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continued

FOPE mono-brand boutique, Old Bond Street, London

FOPE Essentials Jewellery Collection

FOPE has been based in Vicenza since 1929 when Umberto Cazzola, a goldsmith, 
opened  his  workshop  in  the  city.  It  was  the  economic  boom  of  the  1960s  that 
allowed Umberto’s son Odino to expand; investing in modern technologies that 
saw the development of an innovative flexible metal strap, which was the precursor 
to its now-iconic Flex’it and was popular among Swiss watch brands. It is this strap 
– the Novecento mesh, launched in 1985 and supplied to Swiss watch brands – that 
gave the company its first name, the rather catchy initialism FICM (Italian Factory 
Metal  Strap  in  English).  The  boom  in  the  jewellery  side  of  the  business  led  to  a 
change  of  name  in  the  late  1960s  from  FICM  to  Factory  of  Jewellery  Precious 
Export. Luckily this time the acronym was deemed better and FOPE was born.

By  the  year  2000,  FOPE  has  become  successful  enough  to  open  its  global 
headquarters in the heart of Vicenza where the brand continues to blend traditional 
Italian jewellery-making craftsmanship with cutting-edge technology. 

FOPE updated, patented, and renamed its Novecento mesh Flex’it system in 
2007. This new and improved mesh was rendered fully flexible due to the tiny gold 
springs discretely hidden between each 18ct gold link. Ten years after the launch of 
the first Flex’it collection, LadyFope was introduced – a collection of quartz watches 
that embraced the Flex’it system with a Flex’it bracelet.

FOPE has now been crafting beautiful jewellery for over 90 years. The brand’s 
classic  yet  contemporary  collections  harness  a  quintessentially  Italian  form  of 
elegance,  style  and  sophistication,  with  cross-generational  appeal.  From  the 
patented flexible gold bracelets that are decadent as well as comfortable, to the 
twisted white gold rings, each piece is a touch of luxury you can wear every day.

We  are  proud  to  have  partnered  with  FOPE  for  many  years,  stocking  the 
brand’s elegant collections in both the UK and US. We are privileged to have also 
exclusively hosted pieces from the stunning Eka and Prima collections. In November 
2019 we opened the UK’s first FOPE boutique on Old Bond Street, London.

58 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Glamorous, opulent, and feminine, BVLGARI is an Italian jewellery brand like no 
other.  Founded  in  Rome  in  1884  by  Greek  silversmith  Sotirio  Bvlgari,  the  brand 
quickly  cemented  a  reputation  for  excellence  with  its  skilled  craftsmanship  and 
impressive  jewellery  creations.  As  the  decades  passed,  the  brand  developed  a 
distinctive  signature  style,  which  embraced  vibrant  colours  and  inimitable  motifs 
and also paid tribute to its Roman heritage. 

Through the decades BVLGARI continued to embrace its cultural legacy while 
rewriting the rules, launching new trends, and standout contemporary pieces that 
have become jewellery icons. Not shy of daring colours and eclectic flair, BVLGARI 
has a history of creating spectacular jewellery resplendent with kaleidoscopic gob-
stopper jewels.

Fast forward to today and BVLGARI continues to make waves with the iconic 
Serpenti Watch collection, which takes jewellery watches to a whole new level – 
designing a piece that could easily be worn every day but also bejewelled enough 

for a night on the town. Still retaining a decorative and bold aesthetic, BVLGARI’s 
creations  deliver  a  seductive  combination  of  Roman  heritage,  beauty,  and 
wearability for both men and women.

Also, from a technical perspective BVLGARI has achieved unequalled success 
in the production of thin watches in the Gerald Genta inspired Octo collection. 
Eight world records in eight years including the thinnest tourbillon, thinnest minute 
repeater the thinnest perpetual calendar which won the Aiguille D’or price in 2021 
at the GPHG culminated in the 2022 Octo Finissimo Ultra, the thinnest mechanical 
watch in the world at 1.8mm. 

At the Watches of Switzerland Group, we are proud to have partnered with 
BVLGARI  for  over  two  decades.  In  2021,  we  opened  our  first  BVLGARI  mono-
brand  boutique  in  Aventura  Mall,  Aventura,  Florida  and  in  the  UK  we  retail 
BVLGARI watches in Watches of Switzerland Broadgate, Regent St and soon to be 
Battersea showroom.

BVLGARI mono-brand boutique, Aventura Mall, Aventura, Florida

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continued

Roberto  Coin’s  jewellery  is  unlike  anything  else.  It  is  imaginative, 
artistic, and evokes the Italy of La Dolce Vita. The brand was founded 
in  1996,  when  Roberto  Coin,  a  successful  hotelier  at  the  time, 
decided to pursue his true passions of art and fashion. Leaving hotels 
behind, he decided to set up a jewellery brand. 

Located in the heart of Vicenza, otherwise known as the City of 
Gold  because  of  the  proliferation  of  goldsmiths,  Roberto  Coin 
jewellery  champions  traditional  values  of  Italian  artisanship,  with 
Coin’s immense creativity and his love of fashion and the arts being 
channelled throughout every piece. The marriage of skilled artisans 
and  Roberto  Coin’s  romantic  vision  and  creativity  has  resulted  in 
jewellery pieces that resemble works of art. 

Roberto Coin jewellery embraces its founder’s journey through a 
variety  of  cultures  and  multi-ethnic  influences,  as  well  as  personal 
experiences and the natural world. Each is delicately handcrafted and 
features a trademark ruby, always cast inside the jewel so it comes into 
contact with the skin. Whether it is a simple gold chain or a decadent 
diamond-encrusted  flower  pendant,  every  piece  of  Roberto  Coin 
jewellery is timeless, beautiful, and quintessentially Italian.

We have enjoyed a partnership with Roberto Coin for 13 years, 
during  which  time  we  have  exclusively  hosted  pieces  from  the 
stunning Princess Flower collection. Roberto Coin jewellery features 
throughout our showrooms in both the UK and US.

Roberto Coin Princess Flower Sapphire & Diamond Ring – 
Exclusive to the Watches of Switzerland Group

Roberto Coin Princess Flower Collection

60 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Driven  by  a  desire  to  create  diamond  fashion  jewellery  of  unwavering  beauty, 
Valérie Messika created her own Maison in 2005. In her work, she reinvents the 
richly  symbolic  and  meaningful  stone  into  a  desirable  and  disruptive  object  that 
lends self-confidence to anyone who wears it. Valérie constantly innovates to realise 
this vision, creating new designs and new techniques. She is a jewellery designer, of 
course, but above all, she is a trend-setter and brings a liberating breath of fresh air 
to the industry. With Move, the three mobile diamonds quickly became an ‘it-jewel’, 
perfect for everyday wear – its unique design and infinite interpretations are now 
part of jewellery history. Messika revolutionised the way we wear and think about 
diamonds, the stone comes alive and is never boring. Liberty of movement is key, 
but  so  are  liberty  of  style  and  technique.  Valérie  Messika  shrugs  off  traditional 
jewellery  design,  adding  her  own  unique,  fashion-oriented  twist  to  speak  to  all 
women and personalities. We have proudly partnered with Messika for six years, 
stocking the elegant and feminine designs within the UK and US where the Messika 
vision is embraced throughout the brand’s jewellery collections.

Messika Move Uno Diamond Ring

Kendall Jenner wearing the Move Collection in the new Messika campaign 

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continued

Jenny Packham Exclusive Amalfi Coast Collection Engagement Ring & Wedding Band

There  is  an  air  of  old-school  Hollywood  glamour  about  one  of  Jenny  Packham’s 
gowns.  The  British  fashion  designer  has  become  a  red-carpet  favourite,  her 
unabashedly feminine designs having been worn by the likes of Angelina Jolie, Kate 
Winslet, and of course, Catherine, The Duchess of Cambridge. Jenny Packham has 
now channelled her glamorous aesthetic into an exclusive bridal jewellery collection 
in collaboration with Goldsmiths.

The collection is based around bridal jewellery suites and inspired by romance 
in  all  its  forms,  from  beautiful  locations,  such  as  Paris  and  Portofino,  to  Jenny 
Packham’s own bridal dresses. Using the most romantic of stones, the diamond, 
Jenny Packham has created a variety of designs that speak to the modern woman. 
Intricately designed, classic-cut stones are crafted into eternity rings, wedding ring 
sets and bridal jewellery suites with delicate detailing and a scintillating sparkle.

Offering  fine  jewellery  pieces  for  the  bride-to-be  or  simply  a  lover  of  fine 

jewellery, Jenny Packham is a fine choice.

We  are  proud  to  exclusively  house  the  Jenny  Packham  diamond  jewellery 
collection  at  Goldsmiths,  where  it  has  been  resident  for  the  last  six  years  and 
available in over 30 showrooms. Our exclusive collaboration with Jenny Packham 
presents a range of desirable and showstopping bridal pieces that are perfect for 
the big day, as well as every day.

Jenny Packham Exclusive Amafli Coast Collection Wedding Band

62 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022GUCCI Advertising Campaign 

One  of  the  world’s  most  acclaimed  fashion  houses,  GUCCI  represents  Italian 
craftsmanship at its best. Founded in 1921, GUCCI has been a major player in the 
luxury world for over 100 years. Embracing an eclectic, contemporary and romantic 
style, GUCCI jewellery redefines luxury for the 21st century with an influential and 
innovative approach.

Inspired by the deep-rooted romantic history of the original fashion house as 
well as by the design language of its creative directors, GUCCI jewellery has changed 
over the years from the logo-centric vision of the 1990s with the interlocking G’s 
and Horsebit designs to the more romantic designs championed by current Creative 
Director, Alessandro Michele. However, all these designs sit together beautifully in 

the  GUCCI  universe,  meaning  that  whether  it’s  the  perfect  pair  of  earrings,  an 
elegant bracelet, breath-taking necklace or statement ring, there is something to 
suit all personalities and tastes.

GUCCI jewellery continues to go from strength to strength, exploring modern 
romance and symbols of love in its Link to Love collection, and redefining house 
codes through its fine-jewellery collection with the likes of its yellow and white gold 
rings set with precious gemstones. 

We  are  proud  to  have  partnered  with  GUCCI  jewellery  for  many  years, 
showcasing the brand’s finest pieces throughout our showrooms in the UK and US 
and exclusively housing pieces from the brand’s Heart collection.

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continued

MIKIMOTO was founded upon a dream by Kokichi Mikimoto “to adorn the necks 
of women around the world with pearls.” Kokichi’s passion was pearls, and he was 
fondly known as the Pearl King. It was in 1893 that he was successful in creating the 
world’s first cultured pearls, and subsequently MIKIMOTO cemented itself in the 
history books. The brand has continued to produce exquisite pearls set in daring 
jewellery creations ever since. 

The house of MIKIMOTO is built on a love for these pure and lustrous gems of 
the sea and a desire to showcase them in surprising and unusual ways. As the leading 
producer of the finest quality cultured pearls, MIKIMOTO has become synonymous 
with superior quality and immeasurable beauty. Each stunning piece of jewellery 
illustrates  the  skilled  craftsmanship  and  attention  to  detail  that  has  gone  into 
creating each piece as well as the sophisticated, modern design language spoken by 
the brand.

MIKIMOTO personifies excellence with the finest cultured pearls in the world. 

To own a piece of MIKIMOTO jewellery is nothing short of a luxurious pleasure.

We  have  had  the  pleasure  of  partnering  with  MIKIMOTO  for  18  years, 
showcasing the brand’s lustrous pearl creations throughout our showrooms in both 
the UK and US.

MIKIMOTO Classic Pearl Strands

MIKIMOTO Advertising Campaign

64 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Birks Snowflake Collection Stud Earrings

The  story  of  Birks  began  four  centuries  ago  when  the  Birks  family  were  master 
silversmiths  in  Sheffield,  England.  Though  the  brand’s  roots  lie  deep  in  English 
craftsmanship,  it  truly  came  to  life  when  Henry  Birks  opened  a  boutique  in  the 
heart  of  Montreal  in  1879.  His  lifelong  dream  became  a  reality  and  grew  into  a 
magnificent fine jewellery legacy that is still thriving today. Inspired by a land with 
astounding natural beauty and unique joie de vivre, Birks became a treasured part 
of  Canadian  heritage.  With  incomparable  quality  and  fine  craftsmanship,  Birks 

acquired a lasting place in the hearts of Canadians and is now an iconic Canadian 
brand that is cherished and distributed internationally. As Canada’s leading designer 
of fine jewellery, timepieces and gifts, their iconic blue box has proudly been part of 
Canadians’  lives  since  1879.  Passed  down  from  generation  to  generation,  Birks 
continues to share in Canadians’ heartfelt moments and treasured stories.

We have had the pleasure of partnering with Birks for several years, showcasing 

the brand’s collections throughout our showrooms in both the UK and US.

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A MU LTI - CH A N NE L   
NET WOR K

Our  showrooms  are  located  in  prominent,  high-profile  shopping  areas 
within  the  UK  and  US  and  feature  a  spacious,  contemporary,  inviting, 
welcoming, high-end luxury feel, further enhancing the prestigious brands 
which  they  showcase.  Our  estate  includes  multi-brand  showrooms  and 
mono-brand boutiques in both the UK and the US, supported by a leading-
edge ecommerce platform. 

In the UK, the portfolio covers the breadth of the market, with representation 
in most major cities nationwide. In the US, the Group is primarily represented in 
Florida  and  Georgia  with  Mayors  showrooms  and  in  Las  Vegas,  New  York  and 
Boston with Watches of Switzerland showrooms. 

In late 2020, we entered new markets with our mono-brand boutique format, 
including Santa Clara, California; King of Prussia, Pennsylvania; and Nashville, Tennessee. 
In  2021  Watches  of  Switzerland  expanded  further  with  new  showrooms  in  Plano, 
Texas;  Minneapolis,  Minnesota;  Cincinnati,  Ohio.  In  the  same  year,  we  also  acquired 
three Betteridge showrooms.

“What differentiates us is what we sell and 
how we sell it. We provide an exceptional 
experience to our clients through our 
showrooms, which are modern, inviting, 
and luxurious and staffed by our highly 
trained, expert colleagues.”

BRIAN DUFFY 
CEO 

MULTI-BR AND FLAGSHIPS

US

Located in the most prestigious locations, flagship showrooms typically feature a 
more extensive product offering in a larger footprint relative to other showrooms 
in the portfolio, as well as dedicated spaces to host special client events. In the 
UK, this channel is represented by the ‘Golden Triangle’ Watches of Switzerland 
showrooms in central London; Regent Street, Oxford Street and Knightsbridge 
and  in  regional  locations  with  Goldsmiths  in  Meadowhall,  Sheffield,  Trafford 
Centre, Manchester and Bullring in Birmingham. 

In  the  US,  there  are  two  Watches  of  Switzerland  flagship  showrooms 
located in New York; Soho and Hudson Yards, and one in the Wynn Resort in 
Las Vegas as well as three Mayors flagship showrooms in the Aventura Mall in 
Florida, Lenox Square in Atlanta and Dadeland Mall in Miami.

Showrooms in our US portfolio are predominantly shopped by the domestic 
client. The Mayors network is located in Florida and Georgia, with an ongoing 
showroom  elevation  programme.  We  operate  two  Watches  of  Switzerland 
flagship  showrooms  in  New  York,  a  market  with  similar  demographics  to 
London but with less investment and higher fragmentation. We are also present 
in  the  highly  lucrative  Las  Vegas  market  with  showrooms  located  within  the 
Wynn  Resort,  including  a  multi-brand  showroom  and  Rolex,  OMEGA  and 
Breitling  mono-brand  boutiques.  Watches  of  Switzerland  expanded  in  2021 
with new showrooms in Texas, Minnesota and Ohio. We also acquired three 
Betteridge showrooms in Aspen and Vail, Colorado and Greenwich Connecticut.

66 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022UK REGIONAL 

MONO-BR AND BOUTIQUES

Outside London, a well-situated network of premium regional showrooms in 
the  UK  provides  scale  and  national  coverage  and  caters  to  a  more  local, 
domestic client base. Multi-brand showrooms across all three brands (Watches 
of  Switzerland,  Mappin  &  Webb,  Goldsmiths)  are  located  in  high  profile, 
prominent locations, primarily shopping centres, in cities such as Manchester, 
Birmingham and Liverpool. 2021 saw the launch of a new luxury Goldsmiths 
concept to elevate the brand and provide exceptional client experience.

The mono-brand boutique format allows for a more tailored and brand-specific 
environment and has contributed to further strengthening and enhancing our 
brand partnerships. The Watches of Switzerland Group operates mono-brand 
boutiques on behalf of Rolex, OMEGA, TAG Heuer, Breitling and TUDOR in 
both the UK and the US, FOPE in the UK and Audemars Piguet, Grand Seiko 
and BVLGARI in the US. 

In FY22, we opened 16 mono-brand boutiques across the US and UK. As at 1 
May  2022,  we  operated  a  global  network  of  55  mono-brand  boutiques, 
including 38 in the UK and 17 in the US. 

TR AVEL RETAIL

ECOMMERCE

Travel  retail  provides  high  visibility  in  a  prominent  setting  to  a  discerning 
international client base. The Group maintains a strong presence in Heathrow 
Airport in Terminals 2, 3, 4 and 5 with Watches of Switzerland showrooms 
and Rolex mono-brand boutiques and is present in Gatwick North Terminal 
with a Watches of Switzerland showroom.

Through our seven transactional websites across the UK and the US, we have 
established an industry-leading ecommerce platform, a key component of our 
multi-channel  strategy.  We  continue  to  invest  in  enhancing  the  sites  and 
improving the client experience, through initiatives such as next day delivery, 
the  ‘By  Personal  Appointment’  booking  service,  both  in-showroom  and 
virtual, and the Luxury Watch and Jewellery Virtual Boutique. The ecommerce 
platform is built on SAP Commerce, which offers the benefit of a common 
ERP and ecommerce technology vendor.

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O U R  S H OW RO O M S

A W E L L - I N V ESTE D PORTFOL IO

Our multi-channel leadership has been established through a network which includes multi-brand 
showrooms, a presence in travel retail, a strong online platform, and a growing portfolio of mono-brand 
boutiques in partnership with Rolex, Audemars Piguet, OMEGA, TAG Heuer, Breitling, TUDOR, 
Grand Seiko, BVLGARI and FOPE. Our well-invested portfolio consists of 131 showrooms in the UK and 
40 showrooms in the US.

Watches  of  Switzerland  is  a  globally  recognised 
modern, leading retailer of the most prestigious 
luxury watch brands in the world including Rolex, 
Patek  Philippe,  Audemars  Piguet,  OMEGA, 
Cartier, TAG Heuer, Breitling, TUDOR, Blancpain, 
Vacheron  Constantin,  Panerai,  IWC,  Jaeger-
LeCoultre, Piaget, Hublot, Zenith, Breguet, Bovet 
and Grand Seiko.

Founded in 1924, Watches of Switzerland has 
been retailing the world’s finest watches for over 
90 years. The Company began trading as a mail-
order business under the name G & M Lane on 
Ludgate Hill, and now has showrooms in leading 
retail  destinations  across  the  UK,  in  London, 
Manchester,  Glasgow,  Birmingham,  Brighton  and 
Cardiff as well as presence in both Heathrow and 
Gatwick Airport. In 2018 Watches of Switzerland 
went international and now has seven showrooms 
spanning six states including New York, Nevada, 
Massachusetts, Texas, Minnesota and Ohio.

Watches  of  Switzerland  has  an  online 
presence in both the UK (watches-of-switzerland.
co.uk) and the US (watchesofswitzerland.com). In 
addition,  there  is  also  an  online  presence  with 
Analog:Shift, our vintage and pre-owned specialist 
(analogshift.com).

2016 saw the relaunch of Mappin & Webb and 
since then, the brand has been transformed into 
a  luxury  watch  and  jewellery  retailer  with 
showrooms in key locations such as Manchester, 
Glasgow, Gleneagles Hotel, London and a large 
showroom on Regent Street. Mappin & Webb is 
for  Rolex,  Patek  Philippe, 
the  destination 
OMEGA, Cartier, Jaeger-LeCoultre and Breitling.
Granted  a  Royal  Warrant  by  Her  Majesty 
Queen Victoria in 1897, the Company has held a 
Royal Warrant to each succeeding monarch and 
‘Jewellers, 
currently  holds  appointments  as 
Goldsmiths and Silversmiths’ to Her Majesty the 
Queen and ‘Silversmiths’ to His Royal Highness 
The Prince of Wales. 

In 2012, Mappin & Webb’s master craftsman 
was appointed Crown Jeweller, custodian of the 
Crown  Jewels  of  Her  Majesty  the  Queen,  the 
greatest  honour  that  can  be  bestowed  upon  a 
jeweller. In 2017, another Mappin & Webb master 
craftsman  was  appointed  to  the  position  and 
continues to hold this position.

Mappin & Webb also has a well-established 
online  presence  and  ecommerce  platform  with 
mappinandwebb.com.

Goldsmiths  is  the  UK  destination  for  luxury 
watches  such  as  Rolex,  OMEGA,  Cartier,  TAG 
Heuer, Breitling, and TUDOR in key cities including 
Newcastle, (where the Goldsmiths brand began 
in  1778),  Manchester,  Sheffield,  Birmingham, 
Liverpool and Glasgow. The luxury watch offering 
is  also  complemented  by  luxury  jewellery  which 
includes brands such as FOPE, Messika, GUCCI, 
Jenny Packham and Mappin & Webb.

In  1919,  Goldsmiths  was  appointed  as  a 
Rolex  agency  and  2019  saw  the  centenary 
celebrations  of  the  partnership  between  the 
Watches of Switzerland Group and Rolex. 

The Goldsmiths brand has been transformed 
over  the  last  seven  years  and  in  2021  a  new 
luxury showroom concept was rolled out across 
seven  showrooms  including  Leicester,  Reading 
and  Braehead.  The  new  concept  elevates  the 
Goldsmiths  brand  to  a  new  luxury  level  and 
transforms  the  client  experience.  The  concept 
will continue to be rolled out across the portfolio 
in 2022. 

Goldsmiths  also  trades  successfully  online 

with goldsmiths.co.uk.

68 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022The Watches of Switzerland Group is very proud 
to  have  been  selected  to  operate  single  brand 
boutiques  on  behalf  of  some  of  the  most 
important  brand  partners.  These  mono-brand 
boutiques give the opportunity to showcase the 
timepieces  in  a  more  tailored,  brand-centric 
environment  within  purpose-designed  settings. 
This  enables  the  ethos  and  culture  of  each 
individual  brand 
thoroughly 
demonstrated  than  is  often  possible  in  a  multi-
brand showroom environment. 

to  be  more 

The  Watches  of  Switzerland  Group 
operates  mono-brand  boutiques  on  behalf  of 
Rolex,  OMEGA,  TAG  Heuer,  Breitling  and 
TUDOR in both the UK and the US, FOPE in the 
UK  and  Audemars  Piguet,  Grand  Seiko  and 
BVLGARI in the US. 

Mayors is one of the most recognised luxury watch 
and  jewellery  retailers  in  the  US,  operating  in 
Florida and Georgia with a portfolio of showrooms. 
Mayors  offers  a  prestigious  collection  of 
brands such as Rolex, OMEGA, Cartier, IWC, TAG 
Heuer,  Jaeger-LeCoultre,  Mikimoto,  BVLGARI, 
Messika and Roberto Coin, as well as Mayors’ own 
collections of bridal, diamond and gold jewellery.

The  brand  is  steeped  in  a  rich  heritage, 
founded  by  Irving  Mayor  Getz  in  1910  in 
Cincinnati,  Ohio.  In  1937,  he  opened  the  first 
Mayors store in the heart of downtown Miami’s 
business  district.  When  Irving  passed  away,  his 
son  Samuel  assumed  control  and  developed 
Mayors’ reputation as one of the nation’s finest 
watch  and  jewellery  retailers  –  a  provider  of 
outstanding client service.

Mayors  operates  a  transactional  website, 
mayors.com.  Mayors  was  acquired  by  the 
Watches of Switzerland Group in 2017.

Family owned and operated since 1897, Betteridge 
represents  five  generations  of  American-made 
fine jewellery. Founded in New York City in the 
early  twentieth  century,  Betteridge  has  been 
making custom jewellery in American workshops, 
using local craftsmen ever since. 

After  nearly  125  years  in  the  watch  and 
jewellery  business,  Betteridge  showrooms  in 
Greenwich, Vail and Aspen were acquired by the 
Watches of Switzerland Group. The Betteridge 
acquisition,  combined  with  existing  Watches  of 
Switzerland  and  Mayors  showrooms,  gives  the 
Watches of Switzerland Group a market-leading 
position in the US, with a strategic retail foothold 
in  the  Northeast  and  Mountain  regions  and 
operations in two new states.

the 

The  Betteridge,  Greenwich,  Connecticut 
location  has  become 
largest  physical 
showroom  in  the  Group’s  North  American 
portfolio.  Each  of  the  three  locations  offer 
exceptional opportunities for expanded growth 
with  Rolex,  Patek  Philippe  and  other  global 
luxury watch brands as well as leading jewellery 
brands  including  CHANEL,  Buccellati,  Verdura, 
and Marco Bicego. In addition, there is a valuable 
influx of existing watch and jewellery clientele.

The  Betteridge  website  is  currently  being 

revamped and will launch in Autumn 2022.

69 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS 
B U S I N E S S  M O D E L

HOW THE GROU P CR E ATES VA LU E

To WOW our clients while caring for our colleagues, our communities and our planet.

OUR PURPOSE

WHAT WE DO

We partner with the most prestigious luxury watch and jewellery brands to provide the highest level of client 
service by well-trained, expert colleagues in modern, luxurious and welcoming showroom environments and 
state-of-the-art online sites. This is all supported by leading-edge technology and bold, impactful marketing.

The Group operates in the UK, US and has announced further expansion into the European market.

INPUTS

HOW WE CREATE VALUE

BR AND 
PARTNERSHIPS

COLLEAGUES

CLIENTS

SHOWROOMS

TECHNOLOGY  
AND DIGITAL  
CAPABILITIES

BR AND PARTNERSHIPS

SHOWROOM ENVIRONMENT

We collaborate with our brand partners to elevate and expand 
their distribution and partner on demand forecasting, product 
launches, showroom projects, online, clienteling, marketing and 
learning and development for our colleagues. Please see page 84 
for further details. 

Our well-invested showrooms are luxurious, open, welcoming, 
contemporary, spacious, non-intimidating and browsable.  
The design concept is regularly assessed in order to ensure  
we continue to appeal to a broad client demographic and  
drive high levels of productivity across our estate. 

CLIENT EXPERIENCE

MARKETING

Our showroom colleagues provide expertise and knowledge to 
ensure an exceptional client experience through extensive learning 
and development.

During the year we launched our industry leading Xenia Client 
Experience Programme. Please see pages 86 and 87 for further 
details.

We deliver impactful marketing focused on digital 
communications, CRM, PR, client experiences and  
co-operative activity with brand partners. Our editorial 
content across watches and jewellery provides an authoritative 
voice within our market. Please see pages 88 to 89  
for further details.

MULTI-CHANNEL

OPER ATIONAL EXCELLENCE

Our multi-channel model spans a well-invested showroom 
network, with flagships, regional showrooms, travel retail and 
mono-brand boutiques complemented by market-leading 
ecommerce platforms. The Group has a truly multi-channel 
approach, which includes click & collect, and an in-person  
or virtual appointment system.

In FY22 we launched our Luxury Watch and Jewellery Virtual 
Boutique, a team of fully trained sales professionals who provide 
the full range of client service through our ecommerce channel. 

Technology: Our leading-edge IT systems are based on a 
single SAP platform powering showroom point of sale, CRM, 
reporting solutions, live inventory availability and operations. 
This single platform enables rapid expansion capabilities in 
new markets or through acquisitions.

Merchandising: Dynamic inventory management optimises 
stock availability, enhances showroom productivity and in 
the UK, allows for nationwide coverage, giving us a key 
competitive advantage.

Retail operations: We aim to continually drive productivity 
and profitability, with a high level of accountability and 
performance management.

70 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022SCALE 

High barriers to entry created through national coverage  
in the UK with a portfolio of 131 showrooms and a growing  
and significant presence in the US with 40 showrooms  
(as at 1 May 2022).

FINANCIAL DISCIPLINE 

Financial performance: We run all our showrooms to 
be profitable, leveraging showroom and central overheads 
through top line growth with strict investment criteria on 
projects or acquisitions.

Cash generation: The strong, consistent generation of cash is 
fuelled by strict working capital management, with sufficient liquidity 
to fund growth and to provide for potential acquisition opportunities. 
We take a disciplined and data-led approach to capital allocation, 
aiming to deliver long term sustainable earnings growth whilst 
retaining financial capability to invest in our business and to execute 
our strategic priorities.

COLLEAGUES 

The Group invests in colleagues through significant training and 
development. During FY22 the Group gifted 50 free shares to 
all colleagues as a thank you for their continued dedication and 
also launched a share save scheme, allowing colleagues to share 
in the continued success of the business. The launch of our 
‘Workplace’ communication platform will further enhance 
colleague collaboration and engagement.

COMMUNITIES AND PLANET 

During FY22, the Group launched The Watches of Switzerland 
Group Foundation which supports a number charities, with an 
emphasis on helping poor and vulnerable people out of poverty. 
£4.5 million was paid to the Foundation in FY22, of which 
£1.5 million was accrued in FY21. Please see pages 130 to 133 
for further details. 

The Group has an ESG Committee, which ensures our ESG 
priorities are governed at the highest level of the business. 
Additionally, a highly experienced Head of ESG was recruited. 
We support a more circular economy through our repairs and 
pre-owned businesses and have set targets in relation to our 
environmental impact. Please see pages 134 to 137 for 
further details.

VALUE CREATED

£1,238m

FY22 REVENUE

£130m

ADJUSTED EBIT1

27.4%

FY22 RETURN ON CAPITAL 
EMPLOYED1 

£187m

CASH GENERATED FROM 
OPERATIONS

40

131

171

US SHOWROOMS

UK SHOWROOMS

TOTAL SHOWROOMS

2,400+

NUMBER OF COLLEAGUES

£4.5m

PAID TO THE WATCHES OF 
SWITZERLAND GROUP  
FOUNDATION

1  This is an Alternative Performance Measure. Refer to the Glossary on pages 283 to 285 for definition 

and reconciliation to statutory measures where relevant.

71 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS72 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022C H I E F  E X E C U T I V E   O F F I C E R ’ S  R E V I E W

“This has been a tremendous year for 
the Group, producing record sales and 
profits. It is particularly pleasing to have 
delivered this performance against such 
strong prior year comparatives, with the 
expertise and dedication of my colleagues 
proving invaluable.

 We are undoubtedly operating in a 
growing segment, but it is our distinctive 
and proven business model, the strength of 
our brand partnerships, our international 
scale, our bold marketing campaigns and 
our dedication to client service which 
sets us apart. Taken together, these 
inherent strengths have seen us attract 
new consumers and continuously gain 
market share, strengthening our position 
as the destination for luxury watches and 
luxury jewellery.”

BRIAN DUFFY 
CEO

73 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC H I E F E X E C U T I V E   O F F I C E R ’ S  R E V I E W
continued

Looking back on FY22, our teams did an outstanding job, 
delivering  Group  revenue  of  £1,238  million,  +40%  in 
constant  currency  and  excluding  FY21’s  53rd  week. 
Profitability was also strong with Adjusted EBIT1 of £130 
million, +68% on the prior year and Adjusted Profit Before 
Taxation of £127 million, +76%. We generated strong cash 
flow,  a  record  level  of  Return  on  Capital  Employed  of 
27.4% and closing net debt1 of £14 million as at 1 May 2022 
(2 May 2021: £44 million).

FY22  is  the  third  year  for  the  Watches  of  Switzerland 
Group  reporting  on  the  London  Stock  Exchange  as  a  public 
listed company. All three years were impacted significantly by 
the pandemic through showroom closures, reduced traffic or 
supply disruption. Despite these challenges our Group delivered 
increased  sales  of  +62%  at  a  CAGR  of  +17%  (in  constant 
currency) between FY19 and FY22. Adjusted EBIT has grown 
by +152% over that same period. Our advanced technology, our 
multi-channel approach, our in-house resources and, more than 
anything,  our  team’s  motivation  and  creativity  allowed  the 
Group  to  respond  positively  to  disruption  and  optimise  our 
results  for  the  benefit  of  our  clients,  brand  partners  and 
shareholders. During this time, we actively pursued investment 
opportunities 
for  new  showrooms,  refurbishments,  and 
acquisitions  in  addition  to  increased  marketing,  particularly 
digital, to support our growing business. The above sales CAGR 
was achieved despite the loss of international sales (tourist and 
airport)  which  represented  33%  of  sales  in  FY19  and  3%  in 
FY22.  Our  performance,  despite  the  disruption  experienced 
during the pandemic, gives us confidence in the strength of the 
market and the resilience of our business model. We are well on 
our way to deliver against our Long Range Plan, shared with the 
Market in July 2021.

Our  Group  provides  the  largest  selection  of  luxury 
watches  covering  a  wide  range  of  prices  and  consumer 
preferences,  including  the  largest  and  best  known  brands 
alongside  smaller  independent  brands.  We  stock  confidently 
which provides our clients with a greater width and depth of 
availability. Our merchandising approach underpins our positive 
watch sales momentum in FY22.

Luxury jewellery also had an exceptional year, with sales 
+86%2  on  last  year,  reflecting  a  strong  market,  improved 
ranging and incremental growth from the Betteridge acquisition 
and the opening of our first BVLGARI mono-brand boutique in 
Miami, Florida.

This year saw the launch of our Xenia Client Experience 
Programme  in  all  our  showrooms.  We  see  this  as  a  market-
leading  programme,  which  will  lift  our  interactions  with  our 
clients to new levels.

We  were  really  pleased  with  the  performance  of 
ecommerce this year, with Group sales for FY22 +5%2 on last 
year, when our showrooms were closed for approximately 26 
weeks during the pandemic. On a two-year comparison basis, 
sales were up +128% on FY20. We have had great success with 
our Luxury Watch and Jewellery Virtual Boutique, which was 
launched  during  pandemic  lockdowns  and  which  we  are 
expanding.  The  Luxury  Virtual  Boutique  bridges  the  gap 
between  online  and  showrooms,  offering  unparalleled  client 
service in the industry under a truly multi-channel approach. 

We have also commenced our journey of expansion into 
the  European  market,  which  begins  with  six  mono-brand 
boutiques in Stockholm, Copenhagen, and Dublin in FY23. 

I am also proud of the progress we are making on ESG. 
Our ESG Committee was established in the year and we have 
made  great  strides  in  developing  our  strategy,  targets  and 
commitments.  Additionally,  The  Watches  of  Switzerland 
Group  Foundation  was  also  launched,  the  aim  of  which  is  to 
provide essential support to charities located in the communities 
within which we operate, focusing on poverty, the advancement 
of education and relief to those in need in both the UK and the 
US.  The  Foundation  is  managed  by  a  Board  of  Trustees,  the 
majority  of  whom  are  independent,  which  I  personally  chair, 
and the Group donated £4.5 million in the year (£1.5 million of 
which was accrued in FY21). 

Looking ahead, our FY23 guidance issued on 18 May 2022 
projects sales between +£1.45-£1.50 billion and Adjusted EBIT of 
£157-£169 million. Our projections assume no further lockdowns 
in the UK, the US and Switzerland, and only includes committed 
projects. We closed FY22 with net debt of £14 million and project 
we will have net cash of between £35-45 million by the end of 
FY23. This assumes capex of £70-£80 million, including new offices 
in the UK. 

Finally, I am delighted to welcome our new CFO, Bill Floydd, 
who  joined  the  Group  in  January  2022,  bringing  with  him  a 
wealth of financial and listed company experience. I look forward 
to working closely with him over the coming years. I would like 
to thank Anders Romberg for his help and support over the past 
seven years, we wish him every success for the future.

BRIAN DUFFY 
CEO

1  Refer to the Glossary on pages 283 to 285 for definition and reconciliation to statutory measures.
2  Revenue growth metric presented on a constant currency basis excluding the FY21 53rd week.

74 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 202275 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC H I E F E X E C U T I V E   O F F I C E R ’ S  R E V I E W
continued

U K  A N D  EU ROPE

The UK business bounced-back from the pandemic year strongly,  
with UK sales of £810 million +36%1 on last year. 

This sales performance was driven by strong demand across both luxury watches 
and  luxury  jewellery.  Luxury  watch  sales  were  +33%1  on  last  year  and  luxury 
jewellery sales were +71%1, reflecting a strong post-pandemic consumer appetite 
for these products.

This  was  a  busy  year  for  showroom  developments;  we  rolled-out  our 
Goldsmiths Luxury concept to seven showrooms (Canterbury, Reading, Braehead, 
Brighton, Lincoln, Leeds White Rose and Leicester). The Goldsmiths Luxury design 
concept  provides  a  modern,  contemporary,  browsable  space  with  a  focus  on 
hospitality. We have seen positive results in terms of client feedback and significant 
sales uplifts from these showrooms following the renovations. The enhancement of 
our showroom network also extends to non-Rolex anchored showrooms where 
we  have  created  a  new  design  concept.  A  further  seven  showrooms  will  be 
converted to the Goldsmiths Luxury concept during FY23. The elevation of our 
showroom portfolio does not end with Goldsmiths, we are also developing our 
Watches  of  Switzerland  and  Mappin  &  Webb  showrooms,  with  a  number  of 
projects planned.

We have continued to expand our mono-brand boutique footprint opening a 
further  12  mono-brand  boutiques  across  the  UK.  Plymouth,  a  new  city  for  us, 
showcased our first triple mono-brand boutique, with each brand standing side by side 
and sharing back of house facilities. The mono-brand boutique concept continues to 
allow us to provide a superior presentation of brands, which in turn increases our market 
share. We have a further ten mono-brand boutiques contracted for FY23.

We  are  excited  to  have  relocated  and  upgraded  our  Mappin  &  Webb 
showroom in the historic town of Chester. During the year, we also refurbished a 
further five showrooms, including two of the ex-Fraser Hart stores and our Mappin 
& Webb showroom on Regent Street, London. 

The next financial year will see the opening of our new Battersea showroom in 
the renovated old power station. As well as this Watches of Switzerland showroom, 
we are opening another four mono-brand boutiques including a Breitling boutique 
with a Breitling café, a first for the UK. 

We  ended  the  year  with  93  multi-brand  showrooms  and  38  mono-brand 

boutiques in the UK.

“I am delighted with the success of our UK 
division throughout FY22. We positively 
delivered strong sales growth across both 
luxury watches and jewellery, and in turn 
we focused on the growth of our domestic 
client base. We continued the development 
of our digital first approach to marketing 
subsequently driving awareness, conversion 
and sales. Our enhanced showroom 
development programme across our 
network, with specific focus on mono-
brand boutiques, new showrooms and the 
elevation of our Goldsmiths brand was all 
delivered successfully.”

CR AIG BOLTON 
PRESIDENT UK & EUROPE

Goldsmiths, Highcross, Leicester

1  Revenue growth metric presented on a constant currency basis excluding the FY21 53rd week.

76 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Rolex mono-brand boutique, Glasgow

Throughout the year, we continued our investment in performance marketing 
successfully executed across a combination of channels. In addition to the digital 
activity,  we  have  supported  activity  with  traditional  media  as  well  as  giving  our 
colleagues in showrooms clienteling guides to enable one-on-one reach out. 

In FY22, our colleagues and clients were delighted to be able to host in-person 
events once again. Working with our brand partners this year’s event series ranged 
from  intimate,  unique  client  experiences  and  dinners,  through  to  showroom 
exhibitions and new launches, showing our appreciation to clients for their ongoing 
loyalty and encouraging clients back into our showrooms. 

EUROPE
The team has been working hard on our entry into the European market. Six mono-
brand boutique opportunities have been secured in Stockholm, Copenhagen and 
Dublin.  Our  first  European  opening  took  place  in  June  2022,  with  our  Breitling 
mono-brand boutique in Stockholm, and the remainder are planned to open during 
FY23. Significant market research has been performed and we look to extend our 
mono-brand boutique model into other countries in the years that follow.

We  have  further  built  on  our  leadership  position  in  the  UK  and  are  well 
positioned  to  continue  to  invest  for  further  growth  in  this  market  alongside 
commencing our European journey.

Mappin & Webb, Chester

77 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC H I E F E X E C U T I V E   O F F I C E R ’ S  R E V I E W
continued

US

US sales of £428 million were +48%1 on last year. Luxury watch sales growth was +48%1 on the prior 
year, this significant growth was very broad based with all brands performing excellently.

Betteridge, Greenwich, Connecticut

Luxury jewellery growth has also been impressive at +130%1, boosted by the strong 
market,  the  relaunch  of  our  luxury  jewellery  in  our  Mayors  showrooms,  the 
acquisition of Betteridge and the opening of a BVLGARI mono-brand boutique.

In September, October and December 2021, we successfully executed three 
acquisitions  totalling  five  showrooms.  These  new  showrooms  in  Minneapolis 
Minnesota,  Plano  Texas,  Greenwich  Connecticut,  Vale  and  Aspen  Colorado, 
extend our showroom estate into four new US states. These showrooms bring 
with  them  a  very  strong  portfolio  of  luxury  watch  agencies  and  in  the  case  of 
Betteridge, strong high value jewellery expertise (for more details on Betteridge 
and  our  approach  to  acquisitions  refer  to  page  98).  We  are  pleased  with  the 
performance of these showrooms and have welcomed new colleagues to the wider 
Watches of Switzerland family.

Following  the  year-end,  we  also  completed  the  acquisition  of  one  Rolex 

anchored multi-brand showroom in New Jersey on 22 June 2022.

There  has  been  lots  of  development  activity  in  the  US,  across  multi-brand 
showrooms and the expansion of our mono-brand boutique networks. In March 
2022, we opened our new Watches of Switzerland showroom in Kenwood Towne 
Centre,  Cincinnati,  Ohio.  This  marks  our  first  showroom  in  Ohio,  which  also 
anchored by Rolex.

1  Revenue growth metric presented on a constant currency basis excluding the FY21 53rd week.

Refurbishment  of  our  existing  estate  was  a  key  priority  in  the  year.  Four 
showrooms were refurbished or expanded, which included our Rolex mono-brand 
boutique  in  the  Wynn  Resort,  Las  Vegas,  Mayors  Aventura  in  Miami,  Florida, 
Mayors Millenia Mall in Orlando, Florida and Mayors Boca Raton, Florida. To date 
we  have  refurbished  half  of  the  Mayors  estate  acquired  in  2017  and  have  been 
delighted by the performance of these showrooms post investment.

This  was  a  year  of  firsts  for  US  mono-brand  boutiques,  demonstrating  our 
strong partnership with luxury watch and jewellery brands. We opened our first 
TUDOR  boutique  in  the  US  at  the  Millenia  Mall,  Orlando  and  our  first  ever 
BVLGARI mono-brand boutique in Aventura, Miami. The boutique also includes 
one-of-a-kind high jewellery exclusive to this location. Following the success of the 
Grand Seiko ‘pop-up’ we had last year, this is now a permanent feature through a 
mono-brand  new  boutique  in  New  York.  We  have  also  continued  our  strong 
relationship  with  Breitling,  opening  a  mono-brand  boutique  in  Short  Hills,  New 
Jersey.  This  boutique  joins  our  portfolio  of  Breitling  mono-brand  boutiques  in 
Nashville, Tennessee and San Jose, Philadelphia.

We  ended  the  year  with  23  multi-brand  showrooms  and  17  mono-brand 

boutiques in the US. We now operate in 14 states in the US.

We have an exciting pipeline of projects for FY23, including the opening of our 
flagship  Watches  of  Switzerland  showroom  in  American  Dream,  New  Jersey.  

78 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022“At the Watches of Switzerland Group, 
we continue with our multi-channel 
approach. The client ultimately decides 
their shopping preference. We are 
delighted to open our first BVLGARI 
and TUDOR mono-brand boutiques 
adjacent to our newly refurbished 
Mayors showrooms in Aventura and 
Orlando respectively. Our newly 
refurbished Rolex mono-brand boutique 
in the Wynn Resort, Las Vegas elevates 
our presence in Las Vegas even further.”

DAVID HURLEY 
PRESIDENT NORTH AMERICA & DEPUT Y CEO

Mayors and TUDOR mono-brand boutique, The Mall at Millenia, Orlando, Florida 

This  showroom  will  be  anchored  by  both  Rolex  and  Cartier.  Our  Mayors 
refurbishment  programme  continues  with  a  further  three  showrooms  in  Florida 
and we will continue to expand our mono-brand boutique network with a further 
nine boutiques.

Since  our  acquisition  of  Analog:Shift  last  year,  our  vintage  and  pre-owned 
proposition has gone from strength to strength. During the year, we rebranded 
Analog:Shift,  extended  showroom  distribution,  launched  a  new  transactional 
website and invested in a new office space which includes hospitality for clients. We 
have also invested in pre-owned product and with the success of the dedicated 
Analog:Shift space in our Watches of Switzerland Soho showroom, introduced a 
similar  concept  to  our  newly  refurbished  Mayors  at  Millenia  showroom  and  our 
newly acquired Watches of Switzerland showroom in Plano Texas. As we refurbish 
and  expand  our  multi-brand  showrooms,  we  will  look  to  include  Analog:Shift 
where  we  see  market  opportunity.  Analog:Shift  also  helps  support  the  circular 
economy  through  expanding  the  life  of  luxury  watches.  For  more  details  on 
Analog:Shift refer to page 100.

The  marketing  focus  for  the  year  was  on  driving  brand  awareness  with 
investment in performance marketing, social media, visual merchandising, events, 
private clienteling, traditional advertising and PR.

FY22 saw the launch of “Anytime. Anywhere.”, a ground-breaking advertising 
campaign  featuring  eight  leading  brand  partners  including  OMEGA,  TAG  Heuer, 
Breitling, Grand Seiko, MB&F and Ulysse Nardin. 

The  year  also  saw  a  return  to  in-person  events  providing  exceptional  client 
experiences  such  as  invites  to  our  customised  “Anytime.  Anywhere.”  Airstream 
which  served  as  a  multi-branded  retail  location  throughout  the  summer  at  its 
residency in the Hamptons, New York, through to a partnership with Longines at 
the Hamptons Classic Horse Show. We also partnered with Rolex to create an 
off-site event celebrating the Spring release of the Rolex Novelty Collection. 

In March 2022, we unveiled a limited-edition milestone watch with DOXA. 
James Lamdin, Director of Vintage and Pre-owned, worked with DOXA to create 
the special new Watches of Switzerland limited edition of the DOXA Army watch. 
Watches of Switzerland is the exclusive distributor for DOXA in the US.

We  are  generating  strong  results  and  believe  there  is  a  significant  growth 
opportunity in the US, where we are well positioned to continue delivering on our 
ambition to become the clear market leader.

79 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS8 0 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022O U R  S T R AT E G Y

GROU P ST R ATEGY 
DE L I V E R I NG 
OU TSTA N DI NG  R ESU LTS

The Group delivered an outstanding sales and profit 
performance during FY22, while delivering against 
the strategic priorities laid out in our Long Range 
Plan to FY26, issued in July 2021. 

In recognition of our commitment to ESG matters, 
we have now added to our strategic priorities  
a commitment to continue to advance our  
ESG agenda.

Within the framework of our seven strategic 
priorities, we made significant progress through 
elevated levels of investment and focus on further 
developing our client-centric business model. 

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81 

 
 
 
 
 
 
 
O U R  S T R AT E G Y
continued

1.  GROW R EV E NU E , PROFIT A N D 
R ETU R N ON C A PITA L  E M PLOY E D 

Against a backdrop of more normalised trading patterns, with our showroom network being open 
throughout the year, we spent £41 million of expansionary capex to both further enhance and 
build out our showroom portfolio, in the UK and the US. 

During the year, projects included:
UK
 – Introduction of Goldsmiths Luxury concept in seven showrooms 

 – Relocation and upgrade of our Mappin & Webb showroom in Chester

 – Further development of the showroom network with five refurbishments 
across the estate, including two of the ex-Fraser Hart stores and one new 
Goldsmiths showroom in Edinburgh St James

 – Opening of 12 mono-brand boutiques in the UK

US
 – Opening of our new Watches of Switzerland showroom in Cincinnati, Ohio. 
The showroom is anchored by Rolex and features prestigious luxury brands 
such as Cartier and TUDOR

 – Refurbishment and expansion of Mayors Aventura 

 – Refurbishment of our Rolex mono-brand boutique at the Wynn Resort, 

Las Vegas

 – Expansion of the US mono-brand boutique footprint with four new boutiques, 
including our first BVLGARI, TUDOR and Grand Seiko mono-brand boutiques

These showroom development projects were achieved while the Group continued 
to  adhere  to  its  strict  capex  payback  metrics.  Prior  to  entering  into  any  lease 
agreement, we confirm brand support for the project.

The US online platforms for Watches of Switzerland and Mayors were upgraded 
and a new platform for Analog:Shift implemented. We continue to invest in growing 
our US online business.

US ACQUISITIONS
During the year, we purchased five showrooms through three separate acquisitions. 
These showrooms provide the Group entrance into four new states with locations 
in  Plano  (Dallas),  Texas;  Vail  and  Aspen,  Colorado;  Greenwich,  Connecticut  and 

Minneapolis, Minnesota. These showrooms come with an impressive portfolio of 
luxury watch brands. We have plans to expand and refurbish these showrooms over 
the next few years. The total consideration for these acquisitions was £48 million and 
had combined annual sales of c.US$100 million under their previous ownership.

Following  the  year-end,  we  completed  the  purchase  of  one  Rolex  anchored 
showroom in New Jersey on 22 June 2022.

FUTURE PIPELINE
We will continue to invest in our showroom portfolio in the UK and US and have 
an exciting pipeline of future projects, including:

 – A new Watches of Switzerland showroom in Battersea, London, alongside 

mono-brand boutiques

 – Opening of our new Watches of Switzerland flagship showroom in the 

American Dream complex, New Jersey

 – Continued roll out of Goldsmiths Luxury with a further seven elevated 

showroom formats

 – One further showroom to be refurbished in the Mayors network in Florida 

 – Expansion of the portfolio in the UK and US with a further 19 mono-brand 

boutiques

EUROPEAN EXPANSION
In  our  Long  Range  Plan,  we  discussed  our  strategy  to  enter  into  the  European 
market. Significant progress has been made in our European entry and FY23 will 
see the following:

 – Opening of three mono-brand boutiques in Stockholm, Sweden 

 – Two new mono-brand boutiques in Copenhagen, Denmark

 – One mono-brand boutique in Dundrum Dublin, Republic of Ireland

Watches of Switzerland, Kenwood Towne, Cincinnati, Ohio

82 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Goldsmiths new luxury concept, Reading

Mayors, Aventura Mall, Aventura, Florida

83 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y
continued

2 . E NH A NCE ST RONG BR A N D 
PA RT NE R SHIPS

Our strong and long-standing relationships with the most recognised and prestigious luxury watch 
and jewellery brands have remained a point of distinction. These relationships have been forged over 
many years, but also include new relationships with exciting brands. 

This  year  saw  the  first  physically  held  Watches  and  Wonders  event  in  Geneva, 
which was a fantastic opportunity to reconnect with the brands in person and view 
their exciting new products.

We  continue  to  open  new  boutiques  anchored  by  Rolex  such  as  Watches 
of Switzerland Battersea and American Dream, New Jersey, which are due to open 
in FY23. 

We have also expanded our mono-brand boutique network, with the support 
of brand partners, which includes the entry into the European market in FY23. We 
now  have  mono-brand  boutique  relationships  with  Rolex,  Audemars  Piguet, 
OMEGA, TAG Heuer, Breitling, TUDOR, Grand Seiko, BVLGARI and FOPE. 

This year saw us further develop our partnerships with luxury jewellery brands. 
This  included  the  opening  of  our  first  BVLGARI  mono-brand  boutique  and  the 
hosting of our High-End Jewellery events in the US. These events were partnered 
with GUCCI, Messika and Uneek where we accessed first-to-market jewellery pieces.
We are also proud to have launched Watches of Switzerland Group exclusives 
with  Breitling,  DOXA,  Girard-Perregaux,  Grand  Seiko  and  Hublot  and  ‘first  to 
market’ with Jaeger-LeCoultre, Longines, Panerai, Rado and Tissot. 

We also continue to increase our collaboration with brands on all aspects of 

co-operative marketing, including digital communication, events and advertising. 

Our colleagues within our showrooms and Luxury Virtual Boutique are watch 
and jewellery experts and much of this comes from the collaboration and investment 
with the brands on significant training programmes.

TAG Heuer mono-brand boutique, Roosevelt Field, Garden City, New York 

The Watches of Switzerland Group Exclusive Breitling Endurance Pro

84 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Limited DOXA Army Watches of Switzerland Edition, 42.5mm in ceramic

8 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y
continued

3. DE L I V E R  A N E XCE P TIONA L 
CL IE N T  E X PE R IE NCE

Our showrooms remain a cornerstone of our multi-channel offering. They are designed to appeal to a 
broad audience and make our clients feel welcome through unintimidating, inviting, browsable, modern 
and luxurious environments, whilst offering the greatest choice of brands and products in the world of 
luxury watches and jewellery. 

To  further  elevate  our  client  experience,  this  year  saw  the  launch  of  Xenia,  our 
internal Client Experience Programme, which takes inspiration from the world of 
luxury hospitality. The programme was named Xenia – an ancient Greek concept 
of hospitality typically translated as ‘guest-friendship’ or ‘ritualised friendship’ – and 
internally transformed into ‘Xenia – The Art of Hosting’. Further details on Xenia 
are included on page 96.

We have also seen a continued success with our Luxury Watch and Jewellery 
Virtual Boutique, which was launched during the pandemic lockdowns. The Luxury 
Virtual  Boutique  bridges  the  gap  between  online  and  showrooms,  offering 
unparalleled client service in the industry under a truly multi-channel approach. Fully 
trained  colleagues  assist  online  clients  with  their  purchases  or  setting  up 
appointments within our showrooms. We also have watch valuation experts who 

are able to assist in pre-owned trade ins or purchases. This year we have increased 
the number of Luxury Virtual Boutique colleagues from ten on launch to 31 and 
have plans to extend further to c45 in FY23.

In the UK, we continued to develop and enhance our client experience through 
our  online  appointment  system,  ‘By  Personal  Appointment’  accounting  for 
approximately 45% of our UK sales during the period. Appointment can be pre-
booked  by  either  clients  or  colleagues,  in-store,  by  phone,  or  with  video 
conferencing. The ‘By Personal Appointment’ service allows colleagues to get to 
know  what  the  client  would  like  to  see  prior  to  the  appointment  and  therefore 
provides an opportunity to enhance the overall experience. It also allows colleagues 
to discuss as a team, the client appointments for the day and how they can support 
each other to deliver an exceptional client experience.

8 6 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022We measure client satisfaction through a variety of tracking methods in the UK 
and the US including Net Promoter Score (NPS) via our ‘Voice of the Client’ survey 
in  the  UK,  Trust  Pilot,  Mystery  Shops  and  Podium.  In  the  UK,  our  NPS  score 
remained  over  80%  whilst  in  the  US,  we  use  Podium  to  measure  in-store 
experiences and received a rating of 4.9 out of 5.0. Our Trust Pilot score across all 
our  brands  average  4.5  out  of  5.0.  We  also  undertake  a  mystery  shopping 
programme to ensure consistency of our luxury service offering and this year also 
introduced elements to the mystery shop programme to measure our development 
of the Xenia Client Experience Programme. Consisting of physical showroom visits 
and digital enquiries, supplementary programmes are also conducted to measure 
the joint expectations of key partner brands. 

We continue to develop our after-sales and service proposition to enhance the 
client experience, through several dedicated service centres, including the National 
Watch  Service  Centre  in  Manchester,  complemented  by  12  watch  workshops 
located  in  showrooms  in  the  UK  and  in  the  US,  the  HQ  service  centre  in  Fort 
Lauderdale, Florida as well as eight additional workshops located in showrooms. 
The capacity in the primary centres in both the UK (Manchester) and the US (Fort 
Lauderdale) has recently been expanded.

Client experiences continue to be an important part of our strategy, whether 
that be intimate dinners with our clients, events to celebrate product launches, or 
sporting events, we focus on ensuring we give our clients exceptional experiences. 
In the US in FY22, we also saw an elevated strategy to private clienteling through 
one-on-one  appointments  which  were  focused  on  the  high-net-worth  clients. 
Through  these  elegant  hospitality  moments,  clients  were  able  to  view  new  and 
exclusive product with a concentration on high jewellery pieces and custom curated 
timepiece pairings. 

87 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y
continued

4 .  DR I V E CL IE N T AWA R E NESS A N D   BR A N D 
IM AGE  THROUGH MU LTIM E DI A  W ITH   BOL D , 
IM PACTFU L  M A R K ETI NG

The Watches of Switzerland Group performance marketing campaign 

UK
We  continued  with  our  successful  performance  marketing  campaign  executed 
across a combination of channels such as search & shopping, YouTube, display and 
paid social media, with our strategy focused on reaching a broad luxury audience, 
underpinned  by  bold,  impactful  creative  and  innovative  bidding  strategies.  The 
campaign  showcased  a  breadth  of  range  across  men’s,  women’s,  and  icons, 
reinforcing the Group as the leading destination for luxury watches in the UK. This 
activity was complemented by seasonal jewellery content campaigns for Goldsmiths 
and  Mappin  &  Webb,  in  total  generating  5.7  billion  impressions  and  125  million 
views. As the UK pandemic related restrictions eased, we launched local campaigns 
with enormous success which had a significant impact on the growth we’ve seen 
through display. 

Social media also continues to be an important channel to inspire, engage and 
target a new, younger audience. The varying social channels allow us to communicate 
and share exciting new content in different formats, showcasing our expertise in the 
horology  and  jewellery  world,  whilst  humanising  our  brands  and  producing 
authentic  content  that  are  bespoke  to  us.  Themes  included  luxury  gifting,  new 
luxury showrooms, unboxing gifts, and new launches. 

We  invested  in  several  traditional  print  media  and  outdoor  advertising 
campaigns,  partnering  with  key  brands  such  as  Rolex,  Patek  Philippe,  OMEGA, 
TUDOR,  Breitling,  TAG  Heuer  and  Grand  Seiko.  This  helped  to  create  brand 
awareness and drive footfall to our local showrooms and mono-brand boutiques.

Another key element to our marketing strategy for watches was the continued 
investment in Calibre, our in-house watch content. We integrated Calibre into our 
brand  websites,  allowing  for  a  greater  access  to  our  editorial  content  with  clients 
already  within  the  buying  funnel.  We  launched  a  Calibre-specific  amplification 
campaign that focused on supporting the move of Calibre to our websites, specifically 
for Watches of Switzerland across paid search, display and social channels such as 
Facebook,  Instagram  as  well  as  trialling  Pinterest  and  LinkedIn  paid  activities.  We 
increased  the  frequency  of  our  Calibre  podcast  from  January  2022  to  further 
reinforce the Watches of Switzerland Group as the leading expert in luxury watches. 
Our colleagues were delighted to be able to host in-person client events once 
again. Working with our brand partners, this year saw one of our largest series of 
events hosting more than 5,000 clients over 122 in-person events. The event series 
ranged from intimate, unique client experiences and dinners, showroom exhibitions 
and new launches, through to showing our appreciation to clients for their ongoing 
loyalty and encouraging clients back into our showrooms. 

We held a press event in London in September to launch the new Goldsmiths 
Luxury  showroom  concept.  39  local,  regional  and  trade  journalists  attended  the 
event, which generated both interest and coverage ahead of the launch of the first 
new showroom, in Canterbury, at the beginning of October. Each of the new luxury 
showrooms  that  opened  this  year,  were  supported  with  new  elevated  luxury 
creative, through advertising, PR, editorial and client events, a level of support which 
will continued into next year as we open further locations throughout the UK. 

8 8 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022US
Marketing in the US continued to drive brand awareness and value with a strategy 
encompassing  custom  content  across  digital,  social,  visual  merchandising,  events, 
private clienteling, outdoor and performance enhanced marketing and advertising.
Following the launch of @WatchesofSwitzerland_USA in autumn of 2021 and 
the  acquisition  of  Timeless  and  Betteridge  Jewelers  social  accounts,  we  have 
expanded  the  US  social  media  footprint  by  over  59,000  followers  across  social 
channels Facebook and Instagram.

In the US, we debuted a ground-breaking advertising campaign which served 
as  the  most  extensive  multi-branded  timepiece  campaign  the  industry  has  ever 
seen. Featuring eight leading brand partners and entitled “Anytime. Anywhere.”, it 
was produced in partnership with Creative Director and Photographer, Jay Gullion. 
The  film  imagines  a  life  well-lived,  marking  exceptional  moments  with  a  curated 
selection of world-class timepieces, worn by industry changemakers in spectacular 
settings set across the US. Watches of Switzerland US conducted a first of its kind 
multi-media campaign in partnership with brand partners simultaneously featuring 
lifestyle creative for brand awareness and product assets content for commercial 
conversion. The dual campaigns were customised to complement one another for 
maximum  US  exposure  and  impact  across  programmatic  media  titles,  display, 
search,  YouTube,  Instagram  and  Facebook.  The  campaigns  came  to  life  across 
Watches  of  Switzerland,  Mayors  and  Analog:Shift  visual  merchandising  channels 
running throughout the year on screen and in vitrines throughout our showrooms. 
Overall, the campaign has generated over 1 billion digital impressions and 2.2 billion 
media impressions.

Serving  as  the  physical  embodiment  of  the  “Anytime.  Anywhere.”  ethos,  a 
mobile Airstream retail unit was launched in conjunction with the debut of the film. 
The fully customised Airstream served as a multi-branded retail location throughout 
the Summer at its residency in the Hamptons, New York. 

Experiential marketing continued through physical events in the US this year. 
The  Summer  season  culminated  with  Watches  of  Switzerland  hosting  the 
Hamptons Classic Horse Show, their only retail partner in history, and in partnership 
with long time event partner, Longines. The mobile retail unit was on site to greet 
the  45,000  spectators  throughout  the  event  and  made  the  front  page  of  the 
Washington Post in a headline titled ‘Far from Fifth Avenue: Luxury brands flock to 
suburbs and vacation hot spots where the rich are riding out the pandemic’.

Public Relations remains a hallmark for brand awareness success in the US. The 
Watches of Switzerland Group is focused on consistency and visibility of messaging 
throughout the US market. FY22 public relations activity has generated 10 billion in 
media impressions including brand and executive profiles in Esquire, Forbes, GQ, 
New York Times, Robb Report and Yahoo.com. 

Cartier featured in the Watches of Switzerland US “Anytime. Anywhere.” campaign

10bn 

IMPRESSIONS GENERATED FROM  
US PR ACTIVITY IN FY22

Watches of Switzerland Airstream Retail Unit in the Hamptons, New York

89 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y
continued

5. L EV E R AGE  BEST I N 
CL ASS OPE R ATIONS

MERCHANDISING
Our merchandising function is a key client-focused driver of product availability and 
access and provides a unique point of difference in the way we run our showrooms.
Our merchandising capabilities utilise a client-centric approach and best in class 
systems to optimise stock availability, enhance showroom productivity and allow for 
nationwide coverage. Our advanced product trend tracking is run on SAP software 
which enables extensive showroom profiling, productivity and trend analyses, and 
sales and inventory forecasting. We are able to monitor the key attributes, such as 
dial colour and case size, for the variety of luxury watches we sell, providing us with 
insight into market trends.

This year, we focused on product availability across our brands, we anticipated 
the strong demand over the holiday period and bought deeper into popular product 
lines.  We  have  also  extended  the  level  of  SKUs  we  have  for  key  brands  for  our 
ecommerce platform, to ensure we have the full range of products available by brand. 

RETAIL OPER ATIONS
Our  programme  of  continued  investment  has  enabled  us  to  further  drive 
productivity  in  both  the  UK  and  the  US  platforms.  In  the  UK,  we  introduced 
Goldsmiths Luxury to seven showrooms in the period. In the US, we are focused 
on  generating  high  returns  from  refurbishing  and  upgrading  the  remaining 
showrooms in the Mayors network which have not yet been modernised.

The Xenia Client Experience Programme has enhanced our retail operations, 
unlocking  the  full  potential  of  our  sites.  For  example,  providing  additional  hosts 
within  the  showrooms,  additional  technology  in-store,  dedicated  operations 
managers in larger showrooms and dedicated hospitality staff.

The Group’s showroom base is largely run via fixed rent agreements, having 
successfully renegotiated certain contracts and transitioned from turnover rent to 
fixed  rent  agreements  in  the  prior  year  period.  We  have  also  renegotiated  the 
contracts for our showrooms in Heathrow Airport on revised terms.

IT SYSTEMS
Our  leading-edge  IT  systems  have  continued  to  be  a  fundamental  competitive 
advantage for the Group. Our systems comprise a single and shared SAP instance 
for  ERP,  ecommerce  and  business  intelligence.  This  SAP  core  is  supported  by  a 
specialist point-of-sale and CRM front-end, served on mobile tablets across all our 
showrooms. Our single IT template has been deployed across the Group and can 
support further expansion or acquisitions as required. Our retail payment partner 
Adyen equips us with a fully featured, mobile and international payment platform 
across  all  sales  channels,  and  both  showrooms  and  ecommerce  benefit  from  a 
shared inventory, shared digital assets, and click and collect capabilities.

During  the  year,  we  have  continued  to  work  on  the  system  preparations 
necessary for the launch of our first European showrooms. We have successfully 
tested  the  core  system  capabilities  needed  to  support  our  move  into  Europe. 
Further, our latest US acquisition has again proved the adaptability of our IT systems 
and we have completed the migration of acquisitions onto our global IT template.

We continue to refresh and expand our in-store technology, ensuring showroom 

teams have the best technology to hand in support of every client transaction. 

9 0 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 202291 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y
continued

6.  E X PA N D  MU LTI - CH A N NE L 
L E A DE R SHIP

Our multi-channel business model is a key competitive advantage and underscores our ability to react 
with speed and agility to a rapidly evolving consumer environment whilst offering our clients an 
exceptional experience. We continue to invest in expanding and enhancing our platform, consisting of 
multi-brand showrooms, online, travel retail and mono-brand boutiques.

MULTI-BR AND SHOWROOMS
Our  multi-brand  showroom  network  has  nationwide  scale  in  the  UK  and  is 
continuing to build at pace in the US, where we have an established presence in 
Florida, Georgia, New York and Las Vegas and recently entered the new markets of 
Cincinnati, Minneapolis, Plano (Dallas), Vail, Aspen and Greenwich.

Our modern and welcoming showroom environments showcase a selection of 
the  world’s  finest  watches  whilst  inviting  our  clients  to  have  an  exceptional 
experience.  Our  investment  programme  continues  to  focus  on  elevating  and 
upgrading the existing network as well as opening in new, strategic locations.

Watches of Switzerland, Knightsbridge, London 

ONLINE
We continue to leverage our market-leading position significantly building on the 
largest  portfolio  of  luxury  watch  brands  in  the  UK.  We  have  a  competitive 
advantage in the volume of traffic generated via our technically advanced Artificial 
Intelligence (AI)-driven marketing approach and further expanded our always-on 
digital  performance  marketing  campaigns  with  refreshed  creative  and  further 
optimisation through automation. 

Due  to  the  changing  retail  landscape,  we  continue  to  focus  on  offering  the 
widest array of shopping opportunities, allowing our clients to reach out to local 
showroom expertise remotely through video, voice or in-person utilising our ‘By 
Personal Appointment’ booking system, alongside our centralised Luxury Watch 
and Jewellery Virtual Boutique, which we have significantly expanded due to the 
continued client demand of this channel.

Since September 2020, we have extended the brand offering and invested in 

our US websites; US ecommerce is growing impressively.

Following our user experience audits with Baymard, Google and SAP we made 
several  enhancements  to  our  platform  to  improve  both  client  experience  and 
improve conversion.

We  expanded  our  payment  options  to  offer  more  consumer  choice  and 

enhance the checkout process experience. 

92 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Mappin & Webb, Kingston

Working collaboratively with key partners such as Google (digital marketing), our 
Luxury Watch and Jewellery Virtual Boutique and DPD (direct delivery), we use the 
most  efficient,  cutting-edge  digital  marketing  while  offering  a  best  in  class, 
harmonised omni-channel shopping experience. We have dedicated inventory for 
our luxury watches across our websites, which allows us to offer a next day delivery 
service until 9pm seven days a week in the UK.

Our  online  business  had  a  good  year,  with  Group  ecommerce  sales  +5%2 
versus  last  year.  This  is  compared  to  a  year  where  showrooms  in  the  UK  were 
closed due to the pandemic.

MONO-BR AND BOUTIQUES
We  have  further  developed  and  enhanced  our  mono-brand  boutique  channel. 
During the year, we opened 16 new mono-brand boutiques, bringing our global 
network to a total of 55 boutiques (UK: 38, US: 17) as at 1 May 2022. Our UK 
network  saw  the  opening  of  12  new  mono-brand  boutiques,  including  three  in 
Plymouth, a new location for the Group. In the US we opened four mono-brand 
boutiques, for Grand Seiko, Breitling, TUDOR and BVLGARI.

During the year, we also refurbished our Breitling mono-brand boutique in the 
Trafford Centre, Manchester and the Rolex boutique in the Wynn Resort, Las Vegas.
Next  year  will  see  us  further  develop  our  mono-brand  boutique  network, 
most excitingly with our entry into the European market with OMEGA, Breitling, 
and TAG Heuer.

TR AVEL RETAIL
Travel  retail  in  the  UK  has  grown  exponentially  since  the  global  relaxation  of 
pandemic  restrictions,  although  passenger  numbers  and  global  travel  remains 
below pre-pandemic levels. Passenger numbers improved over the Easter holiday 
period and we expect strong passenger numbers over the Summer. However, since 
the removal of tourist VAT free shopping on Brexit, we do not believe conversion 
at the airports will achieve pre-Brexit levels. 

We have renegotiated the contracts for our showrooms in Heathrow Airport 

on revised terms, which retains profitability at lower passenger levels.

2  Revenue growth metric presented on a constant currency basis excluding the FY21 53rd week.

93 

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continued

7. C ON TI NU E TO  A DVA NCE   
THE ESG AGE N DA

Operating a responsible business that delivers enduring, sustainable value for all our 
stakeholders is at the heart of what we do. In FY22, we undertook a programme of 
work to reset our purpose and values and thereby create a framework to help govern 
our commercial strategy and behaviours.

With  our  expertise,  stunning  showrooms,  prestigious  brand  partners  and  rich 
heritage, we are uniquely positioned to WOW our clients, while, at the same time, 
care for – our colleagues, our communities and our planet – this is our Purpose.

With the full support of, and guidance from, our Board, we have strengthened 
our ESG governance and developed a sustainability strategy which puts our Purpose 
at its core. 

During the year we have:

 – Established an ESG Board Committee and appointed a Head of ESG

 – Committed to Net Zero emissions by 2050 and set near term carbon 

reduction targets, in line with the Paris Climate Agreement to limit global 
temperatures to 1.5°C

 – Grew our After Sales and Servicing operation and increased sales of 

pre-owned watches across the Group

 – Achieved a post-pandemic colleague engagement score of 86%

 – Awarded all colleagues 50 free shares – with the option to further invest 

through a new share save plan

 – Ranked #11 in the FTSE 250 Women on Boards Review

 – Donated £4.5 million (of which £1.5 million was accrued in FY21) to The 

Watches of Switzerland Group Foundation to support local communities, with 
an emphasis on helping vulnerable people in poverty 

For more details on our ESG strategy, commitments and targets refer to pages 118 
to 155.

Craig Bolton, President UK & Europe, the Watches of Switzerland Group and John McCorry, 
CEO Newcastle Food Bank

94 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022The Manchester Service Centre

95 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y   I N   AC T I O N

X E NI A 

The Watches of Switzerland Group has developed a reputation for delivering world class client 
experiences and our Xenia Client Experience Programme represents the latest elevation of our 
client experience offering, taking inspiration from the world of luxury hospitality.

Xenia Client Experience Programme launch and training to colleagues in the UK and US

The  programme  was  named  Xenia  –  an  ancient  Greek  concept  of  hospitality 
typically  translated  as  ‘guest-friendship’  or  ‘ritualised  friendship’  –  and  internally 
transformed into ‘Xenia – The Art of Hosting.’

The  initial  part  of  the  Xenia  Client  Experience  Programme  focused  on 
operational  barriers  to  delivering  an  exceptional  client  experience  and  after  a 
thorough  review  of  the  end-to-end  client  journey,  in  both  the  UK  and  US,  we 
recognised there was an opportunity for investment in equipment in showrooms, 
such  as  iPads  and  payment  devices,  as  well  as  a  further  investment  in  colleague 
resource to support the concept of hosting in-store.

In October 2021, we held two Xenia conferences to launch the new initiatives in 
Miami for our US colleagues and London for our UK colleagues. Not only was the 
removal  of  any  physical  or  operational  barriers  welcomed  by  our  colleagues  the 
conference was also the opportunity to share the next stage of the Xenia journey – 
how we enhance colleagues’ behaviours to truly deliver an exceptional client experience.

To support us on the next stage of our Xenia journey we engaged with The 
Ritz-Carlton Leadership Centre who have been instrumental in supporting global 
brands in the development of their client experience. Through dedicated global 
workshops, led by Antonia Hock, the Global Head of The Ritz-Carlton Leadership 
Centre, our retail colleagues, showroom managers and the retail leadership team 
designed  and  delivered  the  new  Watches  of  Switzerland  Group  Global  Service 
Standards. By involving colleagues from all levels of our retail network, we had an 
energetic  and  enthusiastic  design  team  which  ensured  a  high  degree  of  buy  in. 
Once finalised the Watches of Switzerland Group Global Standards were cascaded 
throughout April 2022 to all retail colleagues via 250 Xenia Champions. 

Our Xenia Pillars are ‘Know Me, WOW Me, Remember Me’. Our colleagues 
are focused on truly getting to know our clients, giving them an exceptional client 
experience, and then always staying connected.

This is only the start of the Xenia journey, we have a lot more planned for FY23.

96 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022“Picking up a new watch is 
always exciting but being 
greeted by the team and 
made to feel special goes 
a long way too.” 

WATCHES OF SWITZERL AND GROUP CLIENT

97 

The Watches of Switzerland US Xenia Champions 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y   I N   AC T I O N
continued

BET TE R IDGE 
AC QU ISITION

On 1 December 2021, the Group purchased the Betteridge showrooms in Greenwich 
Connecticut, Vale and Aspen Colorado. Betteridge has nearly 125 years in the watch and 
jewellery business, with Terry Betteridge being the third generation to run the business.

Each of the three locations offer exceptional opportunities for expanded growth 
with Rolex, Patek Phillipe and other luxury watch brands as well as leading jewellery 
brands including CHANEL and Buccellati.

We plan to expand each of the three showrooms, to further extend the space 
and  brand  line-up  in  the  future.  Due  to  the  heritage  and  the  prestige  of  the 
Betteridge brand, the showrooms will continue hold the Betteridge name. 

In many ways the Betteridge acquisition demonstrates our ethos to acquisitions. 
The fragmentation in the US market gives the Group an opportunity to increase 
points of distribution for certain luxury watch brands. Acquisitions of these kind can 
only be achieved through the support of those brands, which creates a limited pool 
of potential buyers in the market.

The Group has established a best in class model for integrating acquisitions. Our 
single SAP instance allows systems integration to happen in a matter of days, bringing 
new acquisitions onto our shared services model quickly. Alongside this, we are able 
to roll out our first-class retail operations supported by online and digital marketing. 
With all acquisitions we leverage our strong brand partnerships to allow us to 

bring the best brand line-up to each new acquisition. 

Following  our  acquisition  model,  the  new  colleagues  quickly  become  valued 
and trusted members of the Group. We also look to learn from those teams about 
the details of the local market and consumer base. With Betteridge, their strong 
heritage and expertise in luxury jewellery is something we believe will benefit our 
Group’s jewellery offering in the future.

We maintain a well-disciplined approach to acquisitions, which involves paying 

a fair market price and always securing brand support prior to acquisition.

98 

“After three years of strong foundational growth 
in the US market, the acquisition of Betteridge 
boutiques in Greenwich, Vail and Aspen is 
consistent with our objectives laid out in our Long 
Range Plan. Through focused investment on 
new projects and acquisitions, we continue our 
geographical diversification in order to solidify 
our position as the pre-eminent leader in the 
US market. Betteridge is the perfect complement 
to our Group.”

BRIAN DUFFY  
CEO

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202299 

Betteridge showroom Vail, Colorado

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y   I N   AC T I O N
continued

A NA LOG:SHIF T

In September 2020, the Group purchased Analog:Shift, a US seller in 
vintage and pre-owned timepieces. Analog:Shift was founded by James 
Lamdin, a watch collector who looked to create an authentic and 
trustworthy buying experience for watch enthusiasts.

The acquisition of Analog:Shift was the culmination of a partnership that began a few 
years  before,  with  the  opening  of  the  Watches  of  Switzerland  Soho  flagship 
showroom  in  New  York.  We  identified  that  a  robust  pre-owned  and  vintage 
offering was an essential component of a well-rounded assortment for our discerning 
clientele and approached Analog:Shift to provide an expertly curated selection for 
the showroom.

With interest in vintage and pre-owned timepieces rapidly increasing, thanks to 
heightened consumer awareness and education, as well as the lack of availability of 
sought-after new releases from brands like Rolex, Patek Philippe, Audemars Piguet 
and  OMEGA,  the  Group  realised  Analog:Shift  offered  more  opportunity,  and 
unlocked  notable  value  and  authenticity  in  a  space  that  at  times  can  appear 
unregulated and volatile to the end consumer. By bringing Analog:Shift under the 
Group umbrella, Watches of Switzerland once again differentiates itself from the 
competition, adding yet another facet to its unmatched service and client offerings. 
Together Watches of Switzerland and Analog:Shift provide authenticity, trust, and 
value  to  a  largely  unregulated  segment  of  the  industry  and  stand  behind  the 
authenticity of their products in perpetuity. 

Since the acquisition, Analog:Shift has been rebranded and investment has been 
made in a contemporary transactional website and a modern head office and lounge 
in Manhattan to offer the best hospitality to our vintage and pre-owned clients. As 
part of our hospitality experience, Analog:Shift is collaborating with The Glenrothes 
Whisky (Edrington) for monthly tastings, which are well attended by clients.

The success seen in Soho is being replicated in further showrooms within the 

Watches of Switzerland and Mayors showrooms in the US.

The  Analog:Shift  team  are  also  providing  knowledge  and  experience  to  the 
Group in the development of exclusive product collaborations with luxury watch 
brands. This includes the recently launched limited edition DOXA Army watch.

The pre-owned market is a significant part of our ESG strategy, contributing to 

the circular economy. For further details on this ESG pillar refer to page 17.

“Very early on we realised the shared vision of our two companies to be best in class, while 
not ascribing to industry norms. Both brands look to bring character into watch purchasing 
and with our ability to tap into the Group’s premier retail organisation, Analog:Shift will 
be able to exponentially expand our services bringing a cutting edge understanding of the 
secondary market exclusively to the Group’s client.”

JAMES L AMDIN 
FOUNDER ANALOG:SHIF T AND DIREC TOR OF  
VINTAGE AND PRE-OWNED TIMEPIECES

10 0 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022101 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y   I N   AC T I O N
continued

GOL DSM ITHS   
LU XU RY

In FY22 we announced major plans to elevate the Goldsmiths brand position 
and introduce a luxurious new showroom concept. Within the financial year 
seven showrooms have been refurbished to the new concept. 

New Goldsmiths Showroom, Highcross, Leicester

“This is a significant milestone for 
Goldsmiths, which has a well-earned 
reputation for offering UK clients trusted 
expert service and a fabulous presentation 
of brands. Luxury today has become far 
more relaxed, inclusive, and experiential, 
so while we are elevating the Goldsmiths 
brand position, our goal is to make our 
valued clients feel at home whilst visiting 
our showrooms.”

CR AIG BOLTON 
PRESIDENT UK & EUROPE 

The overall vision was to create a luxury showroom with increased focus on luxury 
watch brands and a relaxed, inclusive, and experiential in-store experience. 

Within the seven new showrooms, there are dedicated areas for luxury watch 
brands, such as Rolex, OMEGA, Cartier, TAG Heuer, Breitling and TUDOR as well 
as  a  complementary  jewellery  offering,  featuring  FOPE,  Messika,  GUCCI,  Jenny 
Packham, and Mappin & Webb. The new showrooms also provide an elevation of 
the  client  experience  centred  around  VIP  rooms,  luxury  hospitality  and  digital 
browsing tools with the vision for clients to ‘feel at home’ and be a place where they 
enjoy ‘hanging out’.

The  new  showrooms,  which  were  conceived  in  partnership  with  the  award-
winning  UK-based  design  collective  Quadrant  Design,  marry  contemporary  luxury 
design  with  a  relaxed  atmosphere.  Clients  experience  a  welcoming,  accessible 
environment where they are encouraged to enjoy and browse the space at their leisure.
The  concept  has  been  rolled  out  in  showrooms  in  Canterbury,  Reading, 
Brighton,  Braehead,  Lincoln,  Leeds  White  Rose  and  Leicester  and  the  launches 
were supported with strong local marketing campaigns.

Investment in the UK showroom network over the last decade has elevated 
Goldsmiths beyond the competition. This next evolution gives that journey fresh 
impetus  and  will  differentiate  Goldsmiths  from  market  competitors  for  years  to 
come. In FY23 there is a plan for a further roll out of the concept.

102 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Top and bottom: New Goldsmiths showroom, Canterbury 

103 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSO U R  S T R AT E G Y   I N   AC T I O N
continued

EU ROPE A N E X PA NSION

We are very excited to have commenced our entry into the European market, further growing the 
scale and geographical diversification of the Group’s operations. We believe the European market is 
also underdeveloped in comparison to the UK market with a high level of fragmentation. The Group 
has many opportunities to exploit its unique proposition within the European market. 

Our expansion into Europe will take place through a combination of mono-brand 
boutiques, acquisitions and ecommerce. We estimate that sales in Europe will be 
5–8% of the Group’s total revenue by FY26. The country or market priorities will 
be determined by opportunity.

On 16 June 2022, we opened our first European mono-brand boutique for 
Breitling on Biblioteksgatan, Stockholm, Sweden. In FY23, Stockholm will be home 
to a further two mono-brand boutiques.

We will also be opening mono-brand boutiques in Copenhagen, Denmark and 

Dundrum Dublin, Republic of Ireland during FY23.

“We are delighted to be working with 
our brand partners, as we embark 
on our expansion into European 
territories. This is an exciting time 
for our business as we venture 
on this journey to increase our 
presence, our programme of projects 
primarily focusing on the Nordics 
and Republic of Ireland and we are 
actively exploring other territories and 
opportunities in the marketplace.”

CR AIG BOLTON 
PRESIDENT UK & EUROPE

Left and Right: Breitling mono-brand boutique, Biblioteksgatan,  
Stockholm, Sweden

104 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 202210 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS“The Group delivered a strong financial 
performance across all KPIs and is well placed 
to continue to grow in the year ahead.”

BILL FLOYDD 
CFO

10 6 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022F I N A N C I A L R E V I E W

The Group’s Statutory Consolidated Income Statement is shown below which is 
presented under IFRS 16 ‘Leases’ and includes exceptional items.

Statutory Income Statement (£million)

Revenue

Operating profit

Net finance cost

Profit before taxation

Taxation

Profit for the financial period

Basic Earnings Per Share

52 weeks 
ended
1 May 2022

53 weeks 
ended
2 May 2021

1,238.0

905.1

142.1

(15.9)

126.2

(25.2)

101.0

42.2p

81.9

(18.2)

63.7

(13.1)

50.6

21.1p

YoY 
variance

37%

74%

13%

98%

(92)%

100%

100%

Management monitor and assess the business performance on a pre-IFRS 16 and 
exceptional items basis, which is shown below. This aligns to the reporting used to 
inform  business  decisions,  investment  appraisals,  incentive  schemes  and  debt 
covenants. A full reconciliation between the pre- and post-IFRS 16 results is shown 
in the Glossary.

REVENUE
Group revenue increased by +37% to £1,238.0 million. FY21 was a 53-week year; 
excluding the 53rd week showed growth of +40% in constant currency. 

Our  UK  showrooms  were  fully  operational  for  the  whole  year  compared  to  26 
weeks  in  the  prior  year,  where  click  and  collect  was  in  place  during  various 
lockdowns. The US was fully operational throughout FY22 and FY21. During FY22, 
footfall  remained  behind  pre-pandemic  levels,  but  a  strong  product  offering 
supported by digital marketing, and a focus on clienteling, and new space delivered 
significant growth in the year. Group ecommerce sales increased +5% compared to 
the prior year excluding the 53rd week and in constant currency, despite strong 
comparatives when a higher proportion of clients were shopping at home during 
the pandemic. 

Revenue by geography and category

52 weeks ended  
1 May 2022
(£million)

Luxury watches2 

Luxury jewellery3 

Other

Total revenue

UK

663.9

72.4

73.3

809.6

US

382.6

36.4

9.4

Total

1,046.5

108.8

82.7

Mix

85%

9%

6%

428.4

1,238.0

100%

Income Statement – pre-IFRS 16 and 
exceptional items (£million)

52 weeks 
ended
1 May 2022

53 weeks 
ended
2 May 2021

YoY 
variance

2  Luxury watches are defined as those that have a Recommended Retail Price greater than £1,000.
3  Luxury jewellery is defined as those that have a Recommended Retail Price greater than £500.

Revenue

Net margin1

Showroom costs

4-Wall EBITDA1

Overheads

EBITDA1

Showroom opening and closing costs

Adjusted EBITDA1

Depreciation, amortisation and loss on 
disposal of fixed assets 

Segment profit (Adjusted EBIT) 1

Net finance costs

Adjusted profit before taxation1

Adjusted Earnings Per Share1

1,238.0

470.6

(226.7)

243.9

(73.3)

170.6

(8.4)

162.2

905.1

332.3

(166.6)

165.7

(55.8)

109.9

(4.5)

105.4

(31.9)

(27.8)

130.3

(3.7)

126.6

41.8p

77.6

(5.5)

72.1

23.8p

37%

42%

(36)%

47%

(31)%

55%

(87)%

54%

(15)%

68%

31%

76%

76%

1  

 Refer to the Glossary on pages 283 to 285 for definition and reconciliation to statutory measures 
where appropriate.

52 weeks ended  
1 May 2021
(£million)

Luxury watches 

Luxury jewellery 

Other

Total revenue

UK

512.2

43.8

50.5

606.5

US

276.3

16.9

5.4

298.6

Total

788.5

60.7

55.9

905.1

Mix

87%

7%

6%

100%

UK revenue increased by +34% (+36% excluding the FY21 53rd week) during the 
period through a combination of continued demand, investment in the showroom 
portfolio, new showrooms and strong clienteling activity by the Group. Consumer 
appetite for products remained very strong and well above the levels supplied by 
certain  brands.  Luxury  watches  saw  significant  sales  growth,  alongside  luxury 
jewellery.  The  business  continued  to  optimise  consumer  experience  with  the 
expansion of personal appointments available in showrooms and online through 
the  Virtual  Boutique.  The  launch  of  ‘Xenia’,  our  elevated  Client  Experience 
Programme, backed up by strong digital marketing campaigns and offline marketing 
events to showcase product will build even stronger client relationships.

107 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSF I N A N C I A L  R E V I E W
continued

US revenue increased by +44% (+48% on a constant currency basis and excluding 
the FY21 53rd week), and the US business made up 35% of the Group’s revenue in 
FY22 (FY21: 33%). Strong growth was seen across all locations with New York and 
the  Wynn  Resort,  Las  Vegas  seeing  the  biggest  benefit  from  returning  footfall, 
compared to Mayors which had a limited impact from the pandemic lockdowns and 
travel reductions in the prior year. In line with the UK, consumer appetite for high 
demand product remained strong, and significant growth was achieved in luxury 
watches. This was accomplished through a quality product offering, backed up by 
strong marketing campaigns and superior client experience.

During the period, the Group opened four mono-brand boutiques in the US and a 
Watches of Switzerland showroom in Cincinnati. During Autumn 2021, the Group 
completed the acquisition of five showrooms (three under the Betteridge brand 
and two showrooms now branded Watches of Switzerland). The showrooms have 
a  combined  last  twelve  months  annual  revenue  of  c.US$100  million  and  future 
profitability  is  expected  to  be  in  line  with  the  Group’s  US  average.  Our  US 
ecommerce platform has continued to grow, and sales of vintage and pre-owned 
luxury watches have been encouraging as we continue to leverage the Analog:Shift 
brand following the acquisition in 2020. 

Group revenue from luxury watches grew by +33% and made up 85% of revenue, 
marginally down (250bps) on the prior year as jewellery sales became a greater part of 
the mix. 

Group luxury jewellery revenue grew by +79% (+86% on a constant currency basis 
and  excluding  the  FY21  53rd  week).  The  UK  benefitted  from  a  full  year  of 
showrooms being open as these purchases are more footfall and impulse-driven 
than  luxury  watches.  Our  luxury  jewellery  ranges  were  well  received  and  the 
ongoing  focus  on  premium  ranges  has  led  to  continued  growth  of  our  average 
selling price. Luxury jewellery revenue in the US showed strong underlying growth 
and  was  further  supported  by  the  acquisition  of  the  Greenwich  Betteridge 
showroom and the opening of our first BVLGARI mono-brand boutique.

Other revenue, consisting of servicing, repairs, insurance services and the sale of 
fashion and classic watches and other non-luxury jewellery grew by +48%.

PROFITABILIT Y

Profitability as a % of 
revenue

52 weeks ended 
1 May 2022

53 weeks ended
2 May 2021

YoY variance

Net margin1 

Showroom costs

4-Wall EBITDA1

EBITDA

Adjusted EBITDA1

Adjusted EBIT 1

38.0%

18.3%

19.7%

13.8%

13.1%

10.5%

36.7%

18.4%

18.3%

12.1%

11.6%

8.6%

1.3%

0.1%

1.4%

1.7%

1.5%

1.9%

1  

 Refer to the Glossary on pages 283 to 285 for definition and reconciliation to statutory measures 
where appropriate.

Net margin % increased by 130 bps from 36.7% in the prior year to 38.0%, driven 
by  product  mix.  Within  the  watch  category  our  higher  margin  brands  grew  the 
fastest year on year, and more generally, the jewellery category outperformed the 
watch category following a return of footfall to showrooms.

Showroom costs increased by £60.1 million (+36%) from the prior year, to £226.7 
million as we opened more showrooms and reflect a full year of opening. Showroom 
costs  as  a  percentage  of  revenue  improved  by  10  bps  from  18.4%  to  18.3%. 
Property related costs increased from FY21 by £18.7 million, this was as a result of 
the net change in UK business rates suspension (+£7 million versus FY21) and our 
increased showroom portfolio. Payroll costs increased by £15.6 million including the 
impact of new showrooms, commission on additional revenue, and yearly pay rises 
to colleagues. Variable showroom costs increased in line with revenue, in addition 
to  further  digital  marketing  investment  which  successfully  drove  traffic  and 
conversion both online and in showrooms.

Overheads increased by £17.5 million (+31%) due to additional headcount and IT 
costs to support growth, and a £3.0 million donation to The Watches of Switzerland 
Group Foundation.

Showroom opening and closing costs include the cost of rent (pre-IFRS 16), rates 
and payroll prior to the opening or closing of showrooms, or during closures when 
significant refurbishments are taking place. This cost will vary annually depending on 
the  scale  of  expansion  in  the  period.  Total  costs  for  the  year  were  £8.4  million 
versus £4.5 million in FY21 reflecting the increased number of refurbishments and 
openings undertaken.

10 8 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Exceptional administrative items 
Exceptional  items  are  defined  by  the  Group  as  those  which  are  significant  in 
magnitude or are linked to one-off, non-recurring events. These items are detailed 
in the table below and are stated under IFRS 16.

Exceptional items (£million)

IPO costs 

Legal expenses on business acquisition

Reversal of showroom impairment

Impairment of property, plant and equipment

Impairment of right-of-use assets

Reversal of expected credit losses

Total

52 weeks ended
1 May 2022

53 weeks ended
2 May 2021

1.5

0.5

(0.4)

–

–

–

1.6

4.9

0.2

(0.1)

3.1

1.2

(0.2)

9.1

IPO costs of £1.5 million in the current period relate to IPO-linked share-based 
payments (FY21: £4.9 million). The shares vested and were settled in the period, 
and there will be no further costs of this nature.

Costs associated with the acquisition of new showrooms are treated as exceptional 
as they are regarded as non-trading, non-underlying costs.

During the current period we have reassessed assets impaired through exceptional 
items  in  prior  periods,  taking  into  account  FY22  performance  and  the  latest 
discounted budgeted cash flows for each showroom. As a result of improved trading, 
an impairment reversal of £0.4 million has been recognised at the period end.

Adjusted EBIT and statutory operating profit
As a consequence of the items noted above, Adjusted EBIT was £130.3 million, an 
increase of £52.7 million (+68%) on the prior year. 

After accounting for exceptional costs of £1.6 million and IFRS 16 adjustments of 
£13.4 million, statutory operating profit (EBIT) was £142.1 million, an increase of 
+74% on the prior year. 

The Group provided updated revenue and profit guidance on 10 February 2022, 
which is regarded as a profit forecast for the purposes of the Financial Conduct 
Authority's Listing Rule 9.2.18. Revenue guidance at that time was £1.2 billion and 
Adjusted EBITDA margin % of 13.1%, this compares to the actual results of £1,238 
million and Adjusted EBITDA margin % of 13.1%. 

Finance costs

Net finance costs (£million) 

Pre-IFRS 16 finance costs

IFRS 16 interest on lease liabilities

Total net finance costs

52 weeks ended
1 May 2022

53 weeks ended
2 May 2021

3.7

12.2

15.9

5.5

12.7

18.2

Interest payable on borrowings reduced in the period, reflecting the reduced net 
debt in the period, and lower interest rates.

In the prior year, the Group entered into a £45.0 million facility agreement as part 
of  the  UK  Government  Coronavirus  Large  Business  Interruption  Loan  Scheme 
(CLBILS)  which  had  a  maturity  of  November  2021.  This  facility  was  repaid  and 
cancelled during the prior year.

The IFRS 16 interest on lease liabilities has decreased by £0.5 million in line with the 
decreased remaining average life of our lease portfolio.

Taxation
The pre-IFRS 16 effective tax rate for the period was 20.7%. This is higher than the 
UK tax rate of 19.0% due to a significant proportion of the Group being in the US 
where the tax rate is higher than in the UK, and due to non-deductible expenses. 
Excluding exceptional items, the effective tax rate is 20.8%.

The  effective  tax  rate  reported  under  IFRS  16  was  19.9%,  or  20.1%  before 
exceptional items are included.

BAL ANCE SHEET

Balance Sheet (£million)

Goodwill and intangibles

Property, plant and equipment

Right-of-use assets

Inventories

Trade and other receivables

Trade and other payables

Lease liabilities

Net debt

Other

Net assets

1 May 2022

2 May 2021

177.8

112.5

293.6

307.0

22.3

(201.4)

(340.6)

(14.1)

4.2

361.3

150.6

93.7

253.7

226.4

10.4

(151.7)

(301.4)

(43.9)

12.5

250.3

109 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSF I N A N C I A L  R E V I E W
continued

Goodwill and intangibles have increased as a result of the US acquisitions in the 
period, which gave rise to £21.3 million of goodwill and a brand value of £2.2 million. 
A further £2.2 million of computer software additions were made in the period as 
part of our ongoing plans to upgrade our systems.

Net debt and financing
Net debt on 1 May 2022 was £14.1 million, a reduction of £29.8 million since 2 May 
2021,  driven  by  £112.1  million  of  free  cash  flow1  offset  by  £41.0  million  of 
expansionary capex and £44.1 million relating to acquisitions. 

Property, plant and equipment increased by £18.8 million in the 52-week period to 
1 May 2022. Additions of £43.8 million, including business acquisitions, were offset 
by  depreciation  of  £27.6  million,  loss  on  disposal  of  £1.5  million,  impairment 
reversals of £0.4 million and a favourable foreign exchange impact of £3.7 million.

Including software costs, which are disclosed as intangibles, capital additions were 
£43.2 million (FY21: £26.1 million) of which £41.0 million (FY21: £21.2 million) was 
expansionary. Expansionary capex relates to new showrooms, relocations or major 
refurbishments (defined as costing over £0.25 million). In the period, the Group 
opened 23 showrooms, expanded six showrooms and refurbished 14 showrooms. 
Investment in our portfolio is paramount to our strategy and the Group follows a 
disciplined payback policy when making capital investment decisions.

Right-of-use assets increased by £39.9 million to £293.6 million. Additions to the 
lease portfolio along with lease renewals or other lease changes have increased the 
balance by £72.4 million. This has been offset by depreciation of £40.6 million and 
a favourable foreign exchange impact of £8.1 million.

Lease  liabilities  increased  by  £39.2  million.  The  portfolio  changes  noted  above 
increased the lease liability by £70.1 million. Interest charged on the lease liability 
also increased the balance by £12.2 million along with a foreign exchange loss of 
£9.9 million. Lease payments have reduced the balance by £53.0 million, giving a 
lease liability balance of £340.6 million.

Inventory levels increased by £80.6 million compared to the prior year. This includes 
inventory  from  acquisitions  (+£20.7  million)  and  increased  pre-owned  inventory 
(+£19.9 million), in addition to the inventory in the new showrooms and higher base 
stock  levels  to  support  revenue  growth.  Being  able  to  carry  a  wide  range  of 
inventory to represent the brands appropriately is an important differentiator. The 
inventory obsolescence risk is low and therefore we expect to grow inventory levels 
as more product becomes available and as the number of showrooms increases.

Trade and other receivables increased by £11.9 million. There is a general increase 
in  trade  receivables  (+£1.4  million),  prepayments  (+£3.3  million),  rebates  (+£1.6 
million), and other debtors (+£0.6 million) as the Group increases in size, in addition 
to  the  re-instatement  of  UK  rates  (+£1.4  million)  and  increased  brand  capital 
contributions receivable (+£3.6 million) in the US.

Trade and other payables increased by £49.7 million. Trade payables increased by 
£39.5  million  driven  by  increased  volume  at  new  and  acquired  showrooms,  in 
addition to the timing of intake at the period end. The Group has seen a general 
increase  in  accruals  in  line  with  the  increased  operations  and  investment  in 
showrooms. These include increases in capital expenditure, advertising, payroll, and 
insurance activity. One-off items include a £6.7 million payable for the purchase of 
shares at the period end to satisfy share incentive schemes, and £4.2 million held in 
Escrow whilst the Betteridge acquisition consideration is finalised. 

Other  includes  taxation  balances  and  the  defined  benefit  pension  obligation  of 
£0.6 million (FY21: £2.6 million). 

The Group’s maximum available committed facilities at 1 May 2022 were £217.7 million.

Facility

UK Term Loan – UK SONIA +1.75% to +2.80%

Expiring

June 2024

UK Revolving Credit Facility – UK SONIA +1.50% to +2.55%

June 2024

Amount
(million)

£120.0

£50.0

US Asset Backed Facility – US LIBOR +1.25% to +1.75%

April 2023

US$60.0

£120.0  million  of  these  facilities  were  drawn  down  at  1  May  2022.  Liquidity 
headroom  (defined  as  unrestricted  cash  plus  undrawn  available  facilities)  was 
£189.6 million.

The  Group  maintained  compliance  with  all  of  its  banking  covenants  during  the 
period and expects to continue to do so.

CASH FLOW

Cash flow (£million)

Adjusted EBITDA

Share-based payments 

Working capital 

Pension contributions

Tax

Government grants received

Cash generated from operating activities

Maintenance capex

Interest

Free cash flow

Free cash flow conversion1

Expansionary capex

Acquisitions 

Exceptional items

Financing activities

Cash flow

52 weeks ended 
1 May 2022

53 weeks ended
2 May 2021

162.2

1.7

(29.8)

(0.7)

(15.6)

–

117.8

(3.0)

(2.7)

112.1

69.1%

(41.0)

(44.1)

(0.5)

–

26.5

105.4

0.8

13.9

(0.7)

(9.6)

5.4

115.2

(1.0)

(4.5)

109.7

104.1%

(21.2)

(1.4)

(0.2)

(82.1)

4.8

1 

 Refer to the Glossary on pages 283 to 285 for definition and reconciliation to statutory measures  
where appropriate. 

110 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Free cash flow increased by £2.4 million to £112.1 million in the period to 1 May 2022 
and free cash flow conversion was 69.1% compared to 104.1% in the prior year. 

RETURN ON CAPITAL EMPLOYED (ROCE)

Strong cash flow from trading (Adjusted EBITDA increased by £56.8 million), was offset 
by a £29.8 million adverse working capital movement, primarily driven by additional 
stock in new showrooms and higher base stock levels to support revenue growth. 

ROCE

52 weeks ended
1 May 2022

53 weeks ended
2 May 2021

27.4%

19.7%

The  repayment  of  furlough  monies  received  in  the  prior  year  forms  part  of  the 
working  capital  movement  in  FY22,  having  been  accrued  for  payment  at  FY21 
period end.

ROCE  increased  by  770  bps  from  19.7%  to  27.4%  in  the  period  demonstrating 
improved capital efficiency. This is as a consequence of Adjusted EBIT increasing by 
+68%, compared to the increase in average capital employed of +24%.

Expansionary  capex  of  £41.0  million  (after  taking  into  account  the  associated 
creditors  movement)  was  higher  than  the  prior  year  due  to  an  increase  in  new 
showroom openings and refurbishments.

SHOWROOM PORTFOLIO
As at 1 May 2022, the Group had 171 showrooms, the movement in showroom numbers is included below: 

2 May 2021

Openings

Acquisitions

Closures 

1 May 2022

UK multi-brand
showrooms

UK mono-brand
boutiques

Total UK

US multi-brand
boutiques

US mono-brand
boutiques 

Total US

Total Group

98

1

–

(6)

93

26

12

–

–

38

124

13

–

(6)

131

17

1

5

–

23

13

4

–

–

17

30

5

5

–

40

154

18

5

(6)

171

Mono-brand boutiques include seven Rolex boutiques during both years.

111 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSK E Y P E R F O R M A N C E  I N D I C ATO R S

HOW THE GROU P M E ASU R ES 
PE R FOR M A NCE

Key Performance Indicators (KPIs) are designed to measure the development, performance and position of the business. Certain KPIs are Alternative Performance 
Measures (APMs) and the Directors use these measures as they believe they provide additional useful information and analyses on the underlying trends, performance 
and position of the Group. The APMs are not defined by IFRS and therefore may not be directly comparable with other companies’ APMs. These measures are not 
intended to be a substitute for, or superior to, IFRS measures.

During the year, the Group removed the Sales Per Door KPI and replaced this with two new non-financial KPIs to recognise the importance of our Environmental, Social 
and Governance (ESG) commitments. Further detail on the new Engagement Survey and Carbon Emissions KPIs are given below. 

FINANCIAL PERFORMANCE 

REVENUE 

OPER ATING PROFIT/EBIT 

ADJUSTED EBIT 

BASIC EPS 

ADJUSTED EPS 

D E F I N ITI O N A N D P U R P O S E
Revenue is stated exclusive of sales 
taxes and is measured in accordance 
with IFRS 15 ‘Revenue from contracts 
with clients’. 

Growing revenue is a key pillar of our 
business strategy. 

DEFINITION AND PURPOSE
Statutory measure under IFRS 
representing Profit/Earnings Before 
Interest and Taxation. 

Growing profit is a key pillar of our 
business strategy. 

DEFINITION AND PURPOSE
Basic EPS is a statutory measure defined 
by IAS 33 ‘Earnings per share’. EPS is a 
direct measure of profitability per share 
held in the Group. 

Growing Basic EPS is a key pillar of our 
business strategy. 

DEFINITION AND PURPOSE
Earnings Before Interest and Tax (EBIT) 
adjusted for exceptional items and 
before IFRS 16 adjustments. This 
measure is defined as segment profit 
under IFRS 8 ‘Operating segments’ and 
is reconciled to Profit Before Taxation 
on an IFRS basis in note 2 to the 
Financial Statements. 

This is a measure of profitability 
excluding exceptional items. This 
presents the Group’s underlying 
performance without distortion from 
one-off or non-trading events to 
provide comparability between years. 

Growing profit is a key pillar of our 
business strategy.

This measure was linked to 
management’s FY22 annual bonus in the 
financial year. Further detail can be 
found in the Remuneration Committee 
Report on page 196.

RETURN ON  

CAPITAL EMPLOYED

CASH GENER ATED  

FROM OPER ATIONS

4 -WALL EBITDA % 

DEFINITION AND PURPOSE

Return on Capital Employed (ROCE) 

is defined as Adjusted EBIT divided by 

average capital employed. Average 

capital employed is total assets less 

current liabilities on a pre-IFRS 16 basis. 

The calculation for ROCE is included in 

the Glossary on page 284. 

DEFINITION AND PURPOSE

Cash generated from operations is 

defined under IAS 7 ‘Statement of Cash 

Flows’. This is a direct measure of cash 

generation from the operations of the 

business excluding financing, investing, 

tax and defined benefit pension 

contributions.

DEFINITION AND PURPOSE

4-Wall EBITDA % is defined as net 

margin less showroom costs shown as 

a % of revenue. Refer to the Glossary 

on page 283 for a reconciliation of this 

measure to statutory IFRS measures. 

4-Wall EBITDA % is a direct measure 

of profitability of the showroom 

operations. 

DEFINITION AND PURPOSE

Basic Earnings Per Share adjusted for 

exceptional items as disclosed in note 4 

to the Consolidated Financial 

Statements. This measure is reconciled 

to statutory measures in note 9 to the 

Consolidated Financial Statements. 

This is a measure of profit per share 

items and IFRS 16 adjustments. This 

presents the Group’s underlying 

performance without distortion from 

one-off or non-trading events to 

provide comparability between years. 

held in the Group, excluding exceptional 

ROCE demonstrates the efficiency with 

which the Group utilises capital. 

This measure was linked to management 

LTIP incentives in the financial year. 

Further detail can be found in the 

Remuneration Committee Report on 

Growing Basic EPS is a key pillar of our 

page 196.

business strategy. 

This measure was linked to management 

LTIP incentives in the financial year. 

Further detail can be found in the 

Remuneration Committee Report on 

page 196.

PERFORMANCE (£ MILLION)

PERFORMANCE (£ MILLION)

PERFORMANCE (£ MILLION)

PERFORMANCE (p)

PERFORMANCE (p)

PERFORMANCE (%)

PERFORMANCE (£ MILLION)

PERFORMANCE (%)

FY22

FY21

FY20

1,238.0

 905.1

 810.5

FY22

FY21

FY20

 81.9

 48.3

 142.1

FY22

FY21

FY20

 130.3

 77.6

 55.9

FY22

FY21

FY20

 0.2

 42.2

 21.1

FY22

FY21

FY20

 23.8

 16.6

 41.8

 27.4

FY22

FY21

FY20

 19.7

 15.8

FY22

FY21

FY20

 186.6

 169.8

 102.0

FY22

FY21

FY20

 19.7

 18.3

 15.6

Revenue grew by +37% in the year to 
deliver another record year. 

Further details on the revenue 
performance in the year are detailed 
in the Financial Review on pages 107 
to 111.

Operating profit grew by +74% in the 
year, as a result of higher revenue and 
net margin leading to the leveraging of 
fixed costs in the year. 

Adjusted EBIT increased by +68% on 
the prior year, ahead of revenue growth 
demonstrating good profitability 
management. 

Further details on profit performance in 
the year are detailed in the Financial 
Review on pages 107 to 111. 

Further details on profit performance in 
the year are detailed in the Financial 
Review on pages 107 to 111. 

Basic EPS has grown from 21.1p to 42.2p 
in the year, reflecting the increase in 
profitability in the year. 

FY22 Adjusted EPS increased by +76% 

relative to the prior year, reflecting the 

increase in profitability during the year. 

The increase in ROCE in the year largely 

Cash generated from operations 

reflects the increase in Adjusted EBIT 

and demonstrates improved capital 

efficiency.

increased by £16.8 million. 

Further details on cash flow 

performance in the year are detailed in 

the Financial Review on pages 107 to 111. 

4-Wall EBITDA % improved by 

140 bps to 19.7%, demonstrating 

an improvement in the showroom 

profitability in the year.

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

UNCERTAINTIES

UNCERTAINTIES

UNCERTAINTIES

1   2   3   4   5   8   9  

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   8   9   10

1   2   3   4   5   8   9   10

UNCERTAINTIES

1   2   4   8   9  

112 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PRINCIPAL RISKS AND UNCERTAINTIES

S T R AT E G I C P R I O R I T I E S

1

2

3

4

5

6

Business strategy execution and development

Key suppliers and supply chain

Client experience and market risks

Colleague talent and capability

Data protection and cyber security

Business interruption

7

8

9

10

11

Regulatory and compliance

Economic and political

Brand and reputational damage

Financial and treasury

Climate change

Grow revenue, profit and  
Return on Capital Employed

Leverage best in class operations

Enhance strong brand partnerships

Expand multi-channel leadership

Deliver an exceptional client service

Continue to advance the ESG agenda

Drive client awareness and brand image

FINANCIAL PERFORMANCE 

REVENUE 

D E F I N ITI O N A N D P U R P O S E

Revenue is stated exclusive of sales 

taxes and is measured in accordance 

with IFRS 15 ‘Revenue from contracts 

DEFINITION AND PURPOSE

Statutory measure under IFRS 

representing Profit/Earnings Before 

Interest and Taxation. 

Growing revenue is a key pillar of our 

business strategy. 

Growing profit is a key pillar of our 

with clients’. 

business strategy. 

OPER ATING PROFIT/EBIT 

ADJUSTED EBIT 

BASIC EPS 

ADJUSTED EPS 

RETURN ON  
CAPITAL EMPLOYED

CASH GENER ATED  
FROM OPER ATIONS

4 -WALL EBITDA % 

DEFINITION AND PURPOSE

Basic EPS is a statutory measure defined 

by IAS 33 ‘Earnings per share’. EPS is a 

direct measure of profitability per share 

held in the Group. 

Growing Basic EPS is a key pillar of our 

business strategy. 

DEFINITION AND PURPOSE

Earnings Before Interest and Tax (EBIT) 

adjusted for exceptional items and 

before IFRS 16 adjustments. This 

measure is defined as segment profit 

under IFRS 8 ‘Operating segments’ and 

is reconciled to Profit Before Taxation 

on an IFRS basis in note 2 to the 

Financial Statements. 

This is a measure of profitability 

excluding exceptional items. This 

presents the Group’s underlying 

performance without distortion from 

one-off or non-trading events to 

provide comparability between years. 

Growing profit is a key pillar of our 

business strategy.

This measure was linked to 

management’s FY22 annual bonus in the 

financial year. Further detail can be 

found in the Remuneration Committee 

Report on page 196.

DEFINITION AND PURPOSE
Return on Capital Employed (ROCE) 
is defined as Adjusted EBIT divided by 
average capital employed. Average 
capital employed is total assets less 
current liabilities on a pre-IFRS 16 basis. 
The calculation for ROCE is included in 
the Glossary on page 284. 

ROCE demonstrates the efficiency with 
which the Group utilises capital. 

This measure was linked to management 
LTIP incentives in the financial year. 
Further detail can be found in the 
Remuneration Committee Report on 
page 196.

DEFINITION AND PURPOSE
Basic Earnings Per Share adjusted for 
exceptional items as disclosed in note 4 
to the Consolidated Financial 
Statements. This measure is reconciled 
to statutory measures in note 9 to the 
Consolidated Financial Statements. 

This is a measure of profit per share 
held in the Group, excluding exceptional 
items and IFRS 16 adjustments. This 
presents the Group’s underlying 
performance without distortion from 
one-off or non-trading events to 
provide comparability between years. 

Growing Basic EPS is a key pillar of our 
business strategy. 

This measure was linked to management 
LTIP incentives in the financial year. 
Further detail can be found in the 
Remuneration Committee Report on 
page 196.

DEFINITION AND PURPOSE
Cash generated from operations is 
defined under IAS 7 ‘Statement of Cash 
Flows’. This is a direct measure of cash 
generation from the operations of the 
business excluding financing, investing, 
tax and defined benefit pension 
contributions.

DEFINITION AND PURPOSE
4-Wall EBITDA % is defined as net 
margin less showroom costs shown as 
a % of revenue. Refer to the Glossary 
on page 283 for a reconciliation of this 
measure to statutory IFRS measures. 

4-Wall EBITDA % is a direct measure 
of profitability of the showroom 
operations. 

PERFORMANCE (£ MILLION)

PERFORMANCE (£ MILLION)

PERFORMANCE (£ MILLION)

PERFORMANCE (p)

PERFORMANCE (p)

PERFORMANCE (%)

PERFORMANCE (£ MILLION)

PERFORMANCE (%)

1,238.0

 142.1

 130.3

 42.2

FY22

FY21

FY20

 905.1

 810.5

FY22

FY21

FY20

 81.9

 48.3

FY22

FY21

FY20

 77.6

 55.9

FY22

FY21

FY20

 0.2

 21.1

FY22

FY21

FY20

 41.8

 23.8

 16.6

FY22

FY21

FY20

 27.4

 19.7

 15.8

FY22

FY21

FY20

 186.6

 169.8

 102.0

FY22

FY21

FY20

 19.7

 18.3

 15.6

Revenue grew by +37% in the year to 

deliver another record year. 

Further details on the revenue 

performance in the year are detailed 

in the Financial Review on pages 107 

to 111.

Operating profit grew by +74% in the 

year, as a result of higher revenue and 

net margin leading to the leveraging of 

fixed costs in the year. 

management. 

Adjusted EBIT increased by +68% on 

Basic EPS has grown from 21.1p to 42.2p 

the prior year, ahead of revenue growth 

in the year, reflecting the increase in 

demonstrating good profitability 

profitability in the year. 

FY22 Adjusted EPS increased by +76% 
relative to the prior year, reflecting the 
increase in profitability during the year. 

The increase in ROCE in the year largely 
reflects the increase in Adjusted EBIT 
and demonstrates improved capital 
efficiency.

Cash generated from operations 
increased by £16.8 million. 

Further details on cash flow 
performance in the year are detailed in 
the Financial Review on pages 107 to 111. 

4-Wall EBITDA % improved by 
140 bps to 19.7%, demonstrating 
an improvement in the showroom 
profitability in the year.

Further details on profit performance in 

Further details on profit performance in 

the year are detailed in the Financial 

the year are detailed in the Financial 

Review on pages 107 to 111. 

Review on pages 107 to 111. 

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

LINK TO PRINCIPAL RISKS AND 

UNCERTAINTIES

UNCERTAINTIES

UNCERTAINTIES

UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

1   2   3   4   5   8   9  

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   6   7   8   9   10

1   2   3   4   5   8   9   10

1   2   3   4   5   8   9   10

1   2   4   8   9  

113 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
K E Y P E R F O R M A N C E  I N D I C ATO R S
continued

PRINCIPAL RISKS AND UNCERTAINTIES

S T R AT E G I C P R I O R I T I E S

1

2

3

4

5

6

Business strategy execution and development

Key suppliers and supply chain

Client experience and market risks

Colleague talent and capability

Data protection and cyber security

Business interruption

7

8

9

10

11

Regulatory and compliance

Economic and political

Brand and reputational damage

Financial and treasury

Climate change

Grow revenue, profit and  
Return on Capital Employed

Leverage best in class operations

Enhance strong brand partnerships

Expand multi-channel leadership

Deliver an exceptional client service

Continue to advance the ESG agenda

Drive client awareness and brand image

NON-FINANCIAL PERFORMANCE 

NUMBER OF SHOWROOMS 

AVER AGE SELLING PRICE  

ENGAGEMENT SURVEY  

CARBON EMISSIONS 

DEFINITION AND PURPOSE
Average Selling Price (ASP) represents 
revenue generated (including 
sales-related taxes) in a period from 
sales of the category, divided by the 
total number of units of such products 
sold during the period. This metric is a 
measure of sales performance. 

Luxury watches are defined as those that 
have a Recommended Retail Price greater 
than £1,000. Luxury Jewellery is defined 
as those that have a Recommended Retail 
Price greater than £500. 

DEFINITION AND PURPOSE
In January 2022 colleagues participated 
in our second company-wide 
engagement survey. The first was 
completed just prior to the pandemic 
in March 2020.

Our colleagues are key to our business. 
The Group has introduced a new 
colleague engagement KPI in the period, 
and the survey will be completed on an 
annual basis going forwards.

DEFINITION AND PURPOSE
During the year, the Board made a 
commitment to achieve Net Zero 
emissions by 2050. Whilst we are in  
the early stages of delivering against our 
commitment, a new KPI to monitor 
carbon emissions has been created, 
recognising the responsibility of the 
Group. This KPI reflects the Group’s near 
term commitment to reduce Scope 1  
and 2 carbon emissions by 50% by 2030.

The KPI reported is the total gross 
Scope 1 and Scope 2 emissions (tCO2e).

PERFORMANCE
UK (£)

COLLEAGUE ENGAGEMENT (%)

PERFORMANCE (tCO 2e) 

 5,523

 5,940

 4,970

FY22

FY20

 86%

 85%

DEFINITION AND PURPOSE
Number of showrooms at the end 
of the financial year. This metric 
demonstrates the Group’s size 
and scale. 

 171

 154

 146

 131

 124

 124

PERFORMANCE

Total

UK

US

 40

 30

 22

Luxury
watches

Luxury
jewellery

US ($)

Luxury
watches

Luxury
jewellery

 1,318

 1,208

 1,178

 11,476

 12,818

 12,620

 6,099

5,221

4,713

  FY22 

  FY21 

  FY20

  FY22 

  FY21 

  FY20

In the UK, the Group opened 13 
showrooms and closed six. In the US, 
the Group opened five showrooms 
and acquired five showrooms. 

ASP increased across all brands versus 
the prior year. The total luxury watches 
ASP has decreased in both the UK and 
US due to mix of products sold. The 
luxury jewellery increase in the US 
includes a strong performance from 
Betteridge following the acquisition  
in the period and the opening of the 
BVLGARI boutique.

Colleague engagement increased in the 
period from 85% to 86%, despite 
disruption as a result of the pandemic.

Further detail can be found in the 
Colleague Engagement Report on page 
123.

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO STR ATEGY

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

LINK TO PRINCIPAL RISKS AND 
UNCERTAINTIES

1   2   4   5   8   9   11

1   2   3   4   5   8   9

4   11

7   8   9   11

114 

Total

UK &
Europe

US

3,598

 3,307

 4,128

1,875

 1,906

 2,608

1,723

 1,401

 1,520

  FY22 

  FY21 

  FY20

UK carbon emissions have reduced since 
FY22 driven by our LED lighting and EV 
initiatives. The US is not as far advanced 
in these areas and has seen an increase 
in emissions in line with new store 
openings. 

Further detail can be found in the 
Environmental, Social and Governance 
Report on pages 118 to 155.

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
 
 
 
 
 
 
N O N - F I N A N C I A L  I N F O R M AT I O N   S TAT E M E N T

The following table sets out where stakeholders of Watches of Switzerland Group PLC can find relevant non-financial information within this Annual Report and Accounts 
further to the Financial Reporting Directive requirements contained in sections 414CA and 414CB of the Companies Act 2006.

This Non-Financial Information Statement highlights information necessary for an understanding of the Company’s development, performance, position and impact of its 
activity, information relating to environmental, colleagues, social, respect for human rights, anti-corruption and anti-bribery matters. Where possible, the following table 
also states where additional information can be found that supports these requirements:

Reporting requirement  Relevant policy 

Where to read in this Report 

Page  Additional information 

Information to the extent necessary for an understanding of the Company’s development, performance and position and the impact of its activity relating to:

1. Environmental matters  Environmental 

Environmental, Social and Governance:

2. Colleagues

Whistleblowing 
Code of Ethics
Health and safety
Group diversity
Colleague handbook

3. Social matters

4. Respect for  
human rights

Responsible sourcing
No dirty gold
Supplier handbook
Dignity at work
Group diversity
Whistleblowing
Code of Ethics

5. Anti-corruption and 
anti-bribery matters

Anti-bribery and corruption 
Anti-money laundering 

Other information:

Business model

Principal risks in relation to 
(1) to (5) above and 
related due diligence 
processes

Relevant non-financial 
KPIs

Our sustainability pillars 
ESG governance 
Caring for our planet
Task Force on Climate-Related 
Financial Disclosures

Section 172 Statement – Colleagues
Environmental, Social and Governance:

Caring for our colleagues and communities
Anti-Bribery and Corruption
Taxation
Health and Safety

Corporate Governance Statement
Nomination Committee Report
Directors’ Remuneration Report

Section 172 Statement – Community
Environment, Social and Governance:

Purpose, culture and values
Our sustainability pillars
Caring for our colleagues and communities
Foundation – Helping our communities
Caring for our planet
Responsible sourcing

Environment, Social and Governance:

Purpose, culture and values
Responsible sourcing

Corporate Governance Statement

Environment, Social and Governance:

Purpose, culture and values
Responsible sourcing

Corporate Governance Statement

Business Model

Risk Management
Principal Risks and Uncertainties
Going Concern and Viability Statement

Key Performance Indicators

118
119
121
134

138

116
118
122
151
151
126
173
184
196

116
118
118
119
122
130
134
148

118
118
148
173

118
118
148
173

70

156
159
166

112

Supplier code of conduct and supplier manual

Colleagues engagement
Diversity & inclusion
Talent and succession
Colleague relations
Charitable activities

Corporate social responsibility report1

Modern Slavery Statement 
Corporate social responsibility report1
Supplier code of conduct and supplier manual Anti-
Bribery, Corruption, Taxation and Health and Safety 
Data Protection and information security

Anti-Bribery and Corruption, Taxation and Health and 
Safety Tax strategy statement¹
Supplier code of conduct and supplier manual

1  Available on our corporate website at thewosgroupplc.com.

An overview of our engagement with colleagues, clients, suppliers and other stakeholders can be found on pages 116 to 117 within our s172 Statement in compliance with 
the Companies Act 2006.

115 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSS E C T I O N 17 2

HOW W E E NGAGE  W ITH OU R 
STA K E HOL DE R S

SECTION 172(1) COMPANIES ACT 2006 STATEMENT 
As a Board, we believe that in order to maximise 
value  and  deliver  long  term  success,  it  is  critical 
that we understand who our key stakeholders are; 
to build relationships with them and to engage in 
proactive and constructive dialogue and to ensure 
we deliver on what is important to them. To that 
end, engagement with all of our stakeholder groups 
plays a vital role in delivering our Group strategy.

Section 172 of the Companies Act 2006, requires 
that the directors of a company must act in the way 
they  consider,  in  good  faith,  would  be  most  likely  to 
promote the success of the Company for the benefit 
of its members as a whole, having regard to each of its 
stakeholders and, taking into account factors listed in 
section 172(1) (a) to (f). 

The  following  information  describes  how  our 
Directors have had regard to the need to foster the 
Company’s  business  relationships  with  our  partners, 
clients  and  others.  In  the  Corporate  Governance 
Report, we provide details of key Board focus which 
should be read in conjunction with this Section 172(1) 
Statement and can be found on page 177.

BOARD ENGAGEMENT WITH STAKEHOLDERS 

The Board receives regular reports from relevant 
members  of  the  Senior  Management  team  and  uses 
this  information  to  ensure  they  remain  closely 
connected with stakeholders and to inform discussion 
and  decision-making.  Engagement  mechanisms  are 
reviewed  and  monitored  regularly  and  the  Board 
ensures that they remain appropriate and effective.

The  Company  Secretary  &  General  Council 
ensures that as the Board make its decisions, the impact 
on any of our stakeholder groups is considered and any 
decisions are recorded in the Board meeting minutes. 
The Directors consider the groups listed here to 
be the Company’s key stakeholders and those which 
are  identified  as  most  likely  to  be  affected  by  the 
principal decisions of the Board.

As  part  of  our  engagement  strategy  and 
development of our ESG priorities, the Board receives 
regular and relevant updates from Executive Directors, 
the  Designated  Non-Executive  Director  and  Senior 
Management in the form of reports, presentations and 
ad hoc verbal information at Board meetings.

This Statement incorporates and should be read in 
conjunction with Environment, Social and Governance 
on pages 118 to 137.

Further  information  on  how  the  Directors  have 
regard to s172(1) considerations during their decision-
making process can be found on pages 176 to 178.

COLLEAGUES

INVESTORS

As a listed company we have a responsibility 
to  provide  the  capital  markets  community 
with  clear  and  consistent  and  balanced 
information on our progress. In turn we value 
investor feedback and participation, which are 
central to delivering consistent and profitable 
long term growth.

WHY WE ENGAGE WITH OUR INVESTORS
Engagement with investors helps us to understand 
their  views  and  priorities.  The  feedback  that  we 
receive informs our decision-making and influences 
the long term strategy of the Company. As a publicly 
listed  company,  we  recognise  the  importance  of 
communicating  our 
and  business 
performance regularly, clearly and consistently. 

strategy 

HOW WE ENGAGED IN FY22
 – Through a variety of communications and 
events, including meetings and roadshows, 
corporate website, monthly investor 
newsletter and our dedicated Investor 
Relations & Corporate Affairs Director
 – Appointment of an external PR agency to 

oversee our financial PR programme, resulting 
in enhanced media and PR activity, with CEO 
interviews and press coverage

 – The Company hosted a number of Senior 

Management-guided showroom tours in the UK 
and in the US along with other in-person events

 – In July 2021 the Company held a Capital 

Markets event to launch the Long Range Plan

 – Held an in-person Annual General Meeting
 – Provided important information about our 
results, markets, business model and brand 
partners

 – Invited major shareholders to participate in our 

first ESG materiality assessment to help 
prioritise ESG matters

HOW DO WE MONITOR THE IMPACT OF 
OUR ENGAGEMENT
Through regular feedback particularly focusing on:

 – Reports after attendance at Roadshows 

following the Half Year and Full Year results 
presentations

 – Analysis of AGM voting results
 – Analysts and broker feedback
 – Capital gains through share price appreciation
 – Monitoring of share price trends

As  a  company  built  on  values  of  trust  and 
respect, our colleagues are at the very heart of 
our business and are the bedrock of our success. 
It is through our colleagues that we execute our 
strategy and achieve our Long Range Plan. We 
continue to invest in our people to ensure that 
we attract and retain the best talent. 

WHY WE ENGAGE WITH OUR COLLEAGUES
Our  goal  is  to  have  a  loyal,  diverse  team  of  highly 
trained  and  engaged  colleagues  who  are  well 
rewarded and have opportunity to develop long-term 
careers with our group. Our colleagues care about:

 – Job security and future prospects 
 – Being experts in the luxury watches and 

jewellery category

 – Opportunities to learn, grow and progress
 – Regular and relevant communications
 – Fair salary and benefits 
 – Being part of a diverse and fair workforce
 – Having the opportunity to have their say and 

engage with management

HOW WE ENGAGED IN FY22
 – Engagement Surveys and understanding what 

matters to our colleagues

 – Company conferences in Miami and London 
where the CEO launched Xenia – our new 
global Client Experience Programme 

 – Local Listening Forum meetings in UK and US 

and the first Global Listening Forum
 – Consultation with our Listening Forum 

members and other colleague groups about 
our proposed new purpose and values
 – Innovative and accessible communication 

portals including the launch of Workplace, a 
collaborative two way communication platform 

 – Town Halls led by the CEO and Divisional 
Presidents for important communication 
cascades about the businesses 

 – Free Share awards to all colleagues and the 

launch of share save plans

 – Visits to showrooms by the Chair of the Board, 
other Board members and Senior Management

HOW DO WE MONITOR THE IMPACT OF 
OUR ENGAGEMENT
Through regular feedback particularly focusing on:

 – Feedback from colleague forums
 – Colleague Engagement Survey scores
 – Ongoing monitoring of whistleblowing reports
 – Ongoing monitoring of gender targets and 

diversity metrics

 – Review of working practice policies, 

particularly whistleblowing and the new Code 
of Ethics

116 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022CLIENTS

BR AND PARTNERS AND SUPPLIERS

COMMUNITIES

Our clients are at the heart of every decision 
we make and the way in which they are made 
to  feel  is  a  primary  focus.  Providing  an 
exceptional client experience is a major point 
of difference that sets us apart from our peers.

WHY WE ENGAGE WITH OUR CLIENTS
Our  business  and  livelihood  depend  upon  our 
clients.  Building  strong  relationships  with  them, 
using the expertise of our retail teams ensure that 
we  gain  a  deep  understanding  of  their  needs, 
allowing us to identify where we can support them.

HOW WE ENGAGED IN FY22
 – Enhancing of Watches of Switzerland Group 
Service Standards via our new Xenia Client 
Experience Programme

 – Expanding our Personal Appointment booking 
system, enabling clients to reach out to local 
store expertise remotely

 – Enhancing online client experiences and 

expertise to be best in class client service, with 
the Luxury Watch and Jewellery Virtual Boutique
 – In-store colleagues connecting with their clients 
using clienteling guides and CRM data on new 
product launches and product exclusives
 – Engaging with our clients via social media 

and emails 

 – Introduction of the Watches of Switzerland 
Group Service Standards via our new Xenia 
Client Experience Programme

 – A dedicated client service team ensuring clients 

receive the required support during their 
clienteling experience

HOW DO WE MONITOR THE IMPACT OF 
OUR ENGAGEMENT
Through regular feedback, particularly focusing on:

 – Measuring client satisfaction through a variety 
of tracking methods including, Net Promoter 
Score (“NPS”)/Podium

 – Measuring the client experience via mystery 

shopping programmes to ensure consistency of 
our luxury service offering and the Xenia initiative 

 – Feedback from expert retail colleagues and 

client service specialists

 – Dialogue with client focus groups 
 – Expanding and developing our business with 

existing clients

 – Gaining new business with additional clients
 – Online ratings

We are proud of the long-standing partnerships 
we  have  developed  with  our  brand  partners 
and suppliers. Built on mutual trust and respect, 
we  recognise  the  responsibility  we  undertake 
to represent the brands and contribute to their 
long  term  value  appreciation.  We  nurture 
close relationships on an ongoing basis to drive 
social 
improvement, 
focusing  on  every  step  in  our  sourcing  and 
manufacturing processes.

and  environmental 

WHY WE ENGAGE WITH OUR BR AND 
PARTNERS AND SUPPLIERS
We  maintain  an  active,  cross-departmental 
dialogue to build long term relationships, capability 
and trust in order to provide sustainable products 
and solutions to clients. Working with them helps 
achieve our business and sustainability ambitions in 
the  delivery  of  luxury  products.  We  also  engage 
with  our  non-product  suppliers  which  provide 
services  relating  to  areas  including  packaging, 
logistics and IT as well as our landlords and lenders.

HOW WE ENGAGED IN FY22
 – Ongoing dialogue with our brand partners at 

global HQ and Divisional HQs introducing new 
ranges, including the launch of exclusive 
products

 – Actively looking to identify distribution 
opportunities across new markets and 
delivering an agreed concept 

 – Expanding the mono-brand boutique channel, 
a format which allows a brand to be featured 
in a fully dedicated space and further enhance 
its market positioning 

 – Collaborating with brand partners to provide 

our colleagues with extensive training

 – Developing line detail sales projections and 
product requirements to gain maximum 
advantage in product supply

HOW DO WE MONITOR THE IMPACT OF 
OUR ENGAGEMENT
Through regular feedback particularly focusing on

 – Feedback from expert retail colleagues and 

client service specialists

 – Alignment with client behaviour, especially 

around ecommerce
 – Dialogue with clients
 – Expanding and developing our business with 
existing clients and gaining additional clients

Giving back to the communities in which we 
live  and  serve  is  central  to  our  core  values. 
Our aim is to be fully socially responsible and 
to  ensure  the  wellbeing  of  our  colleagues, 
brand partners, clients and communities. We 
believe that, in order to maintain their social 
licence to operate, businesses must invest in 
and benefit the places and communities that 
surround  them.  We  can  only  grow  our 
business when our colleagues, brand partners 
and  suppliers  and  communities  succeed 
alongside us.

WHY WE ENGAGE WITH OUR 
COMMUNITIES
One  of  our  core  values  is  that  we  care  for  our 
communities  by  being  good  citizens  and  actively 
supporting  those  in  need.  Both  The  Watches  of 
Switzerland Group Foundation and the Company 
support  a  range  of  causes  including  partnerships 
with  The  Prince’s  Trust,  Crisis  and  the  Fuel  Bank 
Foundation as well as a network of food banks in 
large city centres where the Group’s colleagues and 
clients live. 

HOW WE ENGAGED IN FY22
 – We support the Foundation in creating long 
term partnerships that drive positive change 
within the communities we operate and help 
to relieve poverty as well as making the lives of 
young people better through education and 
opportunity 

 – Our colleagues in our support centres have 

taken part in volunteering programmes
 – We are signatories of the British Retail 

Consortium’s ‘Better Jobs’ Diversity & Inclusion 
Charter and are members of HRH Prince of 
Wales Responsible Business Network, Business 
in the Community

HOW DO WE MONITOR THE IMPACT OF 
OUR ENGAGEMENT?
Through regular feedback particularly focusing on:

 – Updates from the ESG Board Committee
 – Updates from the Chair of The Watches of 

Switzerland Group Foundation

 – Feedback from the Listening Forums

S
T
R
A
T
E
G

I

C

R
E
P
O
R
T

|

G
O
V
E
R
N
A
N
C
E

R
E
P
O
R
T

|

F
I

N
A
N
C

I

A
L

S
T
A
T
E
M
E
N
T
S

117 

 
 
 
 
 
 
 
E N V I RO N M E N TA L , S O C I A L  A N D  G OV E R N A N C E

PU R POSE , CU LTU R E  A N D VA LU ES

With our highly engaged colleagues, brand partners, scale and 
expertise,  we  are  uniquely  positioned  to  WOW  our  clients 
while  caring  for  our  colleagues,  our  communities  and  our 
planet: this is our Purpose. 

Supported  by  an  inclusive  culture  of  transparency  and 
collaboration, we are embracing our stewardship responsibilities and 
making a tangible positive difference within our society and helping to 
safeguard our planet for future generations. 

OUR PURPOSE
To WOW our clients while caring for our colleagues, our communities and our planet.

OUR VALUES

118 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022OU R SUSTA I NA BIL IT Y  PIL L A R S

PEOPLE

PLANET

RESPONSIBLE SOURCING

Goals

 – Attract and grow a loyal, diverse team of 

 – Take climate action to achieve Net Zero 

 – Make sure every item we sell is 

highly trained and engaged colleagues, who 
are well rewarded for their expertise and 
are committed to careers in our Company 

 – Support our local communities

emissions by 2050

 – Help clients reduce their environmental 
impact by extending the life of products 
through repair, recycling and resale, as well as 
promoting innovation and advancement such 
as more sustainable design and packaging

responsibly sourced from a supply 
chain free from forced labour

Supporting 
United Nations 
Sustainability 
Development 
Goals (SDGs)

FY22 
Performance 
Highlights 

 – Colleague engagement score of 86% with 

85% participation 

 – Set near term targets aligned to 1.5°C in 
line with the Paris Climate Agreement

 – Completed a review of our supply 

chain due diligence 

 – 50 free shares awarded to all colleagues 

 – 48% take up of UK Save As You Earn 

(SAYE) and 32% take up of US Employee 
Stock Purchase Pan (ESPP) 

 – Grew our After-Sales and Servicing 
business by 59% across the Group

 – Increased Group sales of pre-owned 

watches by 121% 

 – Developed and piloted a bespoke 

responsible sourcing programme in 
line with our Supplier Code of 
Conduct and industry best practice 

 – Ranked #11 in the FTSE 250 Women 

 – 100% of our UK properties now powered 

Leaders Review

by renewable sources

 – Donated £4.5 million to date to The 

Watches of Switzerland Group Foundation 
to support local communities

We continue to grow our business, while reducing our impact on the environment, investing in our people and supporting good causes.

Our  progress  in  reporting  our  ESG  performance 
was recognised by FTSE4Good in November 2021, 
with our inclusion in the FTSE4Good UK index.

We  achieved  the  Fair  Tax  Mark  accreditation  in 
February 2022, which recognises organisations that 
pay tax responsibly.

In  April  2022,  our  Mappin  &  Webb  business  was 
assessed  against  new  sustainability  criteria  and 
awarded a five-year extension to its Royal Warrants 
to Her Majesty the Queen and His Royal Highness 
The Prince of Wales.

PARTNERSHIPS TO ACHIEVE THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS 

We understand business can play an important part in tackling environmental 
and  social  issues  and  are  working  with  partners  and  specialist  organisations  
with a shared vision and shared goals to make a greater impact. 

We  are  also  members  of  the  National  Association  of  Jewellers  and  through  
The  Watches  of  Switzerland  Group  Foundation,  partner  with  charities  such  
as The Prince’s Trust and Crisis to support and care for our local communities. 

We are active members of organisations with a focus on purposeful business, 
including 
the  Government’s  All-Party 
Corporate  Responsibility  Group  and  the  Responsible  Business  Network, 
Business in the Community.

the  British  Retail  Consortium, 

In line with our Purpose, we joined over 1,200 other organisations in April 2022 
to support a campaign for a Better Business Act, which, if successful, will amend 
Section  172  of  the  Companies  Act  to  place  environmental  and  social 
considerations at the heart of businesses’ decision-making processes.

119 

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E N V I RO N M E N TA L , S O C I A L  A N D  G OV E R N A N C E
continued

OU R A PPROACH

We are committed to our value to ‘do the right thing, always’, and operate 
a  responsible  and  ethical  business  by  aspiring  to  best  practice  and 
understanding stakeholder expectations, then making sure this is reflected 
in our business decisions. 

We aim to deliver continuous improvements across our environmental and 
social activities through collaboration with stakeholders as partners, innovation, 
and  directly  or  indirectly  investing  in  initiatives  which  benefit  our  colleagues, 
clients and local communities. 

To ensure a systematic approach to ESG risk management, we have developed 
a detailed ESG risk register, which allows us to formally monitor our risk profile and 
manage changes at the appropriate levels, mitigating or removing risks to our business 
operation before they materialise. Our risk management framework also allows us 
to identify and act on opportunities arising from a changing climate. More information 

can be found in our Task Force for Climate-Related Financial Disclosures Statement 
on pages 138 to 147 and also Risk Management on pages 156 to 158.

MATERIALIT Y ASSESSMENT
We invited stakeholder groups to participate in a materiality assessment to help us 
identify ESG aspects that matter most to them.

This feedback was used to help test and develop a sustainability strategy that 
delivers value for all and has been mapped against our ESG risk framework for 
full transparency.

A review of our materiality assessment will take place on an annual basis. 

MATERIALIT Y MATRIX

h
g
h

i

y
r
e
V

h
g
H

i

i

m
u
d
e
M

w
o
L

l

s
r
e
d
o
h
e
k
a
t
s
o
t

t
s
e
r
e
t
n

i

f
o

l

e
v
e
L

Strategy

Climate

Packaging

D&I

Wellbeing

Promoting a circular economy

Innovation

Stakeholder
engagement
Responsible
sourcing

Brand

Customer insights

Learning &
development

Data protection

Waste management

Health & safety

Water

Social impact

Responsible sourcing

Climate and decarbonization

Human rights

Retailer relationships

Geo-political and 

economic context

Product regulation/taxation

Changing consumer behaviors

Innovative business models

Digital and technology

Competitiveness and 

Responsible marketing and 

productivity

Product quality and safety

brand communication

Business ethics

Community relations

Cyber security

Acquisitions and investments

Zero waste

Diversity and inclusivity

Talent attraction 

and retention

Low

Medium

High

Very high

Current or potential impact on the Watches of Switzerland Group

Pension 
management

Data privacy

DEVELOPING OUR PURPOSE AND SUSTAINABILIT Y STR ATEGY 

Our sustainability strategy was developed in parallel to our newly defined purpose and values. 
Central to this work, is our core value to ‘do the right thing, always’, in everything we do. 

JUNE 2021
 – ESG Committee is 

AUGUST – OCTOBER 2021
 – A dedicated Head of ESG is 

established by the Board to 
oversee the development 
of our sustainability 
strategy and ensure its 
successful implementation 
across the Group

 – Brian Duffy, CEO, takes 

Board level responsibility 
for, and oversight of, the 
development and delivery 
of the sustainability strategy 

appointed to help further define 
and drive our sustainability agenda 

 – A comprehensive ESG gap 

analysis is carried out 
 – We undertake a series of 

colleague engagement workshops 
across our Group to define the 
Group’s unique points of 
difference, which informs the 
foundation for our purpose and 
values 

 – The ESG Committee approves a 
strategic framework, centred 
around three strategic pillars: 
People, Planet and Responsible 
Sourcing 

 – ESG Working Groups are 

established to support with ESG 
strategy scoping and delivery 

NOVEMBER – JANUARY 2022
 – A specialist consultant is brought 
in to facilitate dedicated focus 
groups to refine our purpose 
and values

 – Work begins socialising our 

purpose and values across our 
wider business, including with our 
Colleague Listening Forum 

 – Our new CFO, Bill Floydd, takes 
operational responsibility for the 
development and delivery of our 
sustainability strategy

12 0 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
ESG  GOV E R NA NCE

A dedicated ESG Committee was established by the Board in June 2021 and 
is a Committee of the Board. It is chaired by Rosa Monckton MBE, Non-
Executive Director. Brian Duffy, CEO, takes responsibility for ESG matters 
at  an  Executive  level  and  is  also  a  member  of  the  ESG  Committee.  The 
Committee  plays  an  active  role  in  the  development  and  delivery  of  the 
Group’s  sustainability  strategy,  by  ratifying  key  decisions,  ensuring 
alignment  with  United  Nations  Sustainable  Development  Goals  and 
providing accountability against KPIs. 

The Committee meets at least three times a year and is supported by an ESG 
Steering Group, which is comprised of executive level leaders, each with formal 
operational  responsibility  for  the  management  of  environmental,  social  and 
governance issues. The Steering Group is chaired by our CFO and driven by an 

experienced Head of ESG, who was appointed in August 2021 to help further 
establish and drive our ESG agenda. 

The Steering Group meets once a month and exists primarily to oversee the 
development  of  a  progressive  sustainability  strategy  and  ensure  its  successful 
implementation across the Group. 

Rosa Monckton MBE, The Chair of the ESG Committee and Non-Executive Director 
of the Watches of Switzerland Group PLC 

ESG GOVERNANCE

BOARD

ESG COMMITTEE
Committee of the Board

TR ADING BOARD
Weekly

ESG STEERING GROUP
Monthly

SUBJECT MATTER EXPERTS*

People Working Group

Planet Working Group

Responsible Sourcing 
Working Group

* 

Includes internal and external experts.

 – A new ESG Steering Group is 

introduced to help embed ESG 
practices across our Group 
 – Key stakeholders including 

colleagues, investors and supplier 
partners are invited to participate 
in our Materiality Assessment to 
test and further shape our 
sustainability strategy 

 – ESG is included in the Group’s 

seven strategic priorities

FEBRUARY – APRIL 2022
 – Our purpose and values 
are approved by the 
Board, along with our 
sustainability strategy 
and strengthened ESG 
governance structure 
 – Work begins embedding 
our purpose and values 
into everything we do  

 – In line with our new 

purpose, we support calls 
for a ‘Better Business Act’ 
and an amendment to 
Section 172 of the UK 
Companies Act, to 
empower directors to give 
people and planet the same 
consideration as profit

MAY 2022
 – Full launch of new 

purpose and values, to 
support our developing 
sustainability strategy 

121 

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continued

C A R I NG  FOR  OU R C OL L E AGU ES 
A N D C OM MU NITIES

SUPPORTING UNITED NATIONS 
SUSTAINABILIT Y DEVELOPMENT GOALS

PERFORMANCE HIGHLIGHTS 

 – Colleague engagement score of 86% with 

85% participation

 – Ranked #11 in FTSE 250 Women Leaders 
Review and are Parker Review compliant
 – 50 free shares awarded to all colleagues 
 – 48% take up of UK Save As You Earn (SAYE)
 – 32% take up of US Employee Stock Purchase 

Plan (ESPP)

 – To date, donated £4.5 million to support our 

communities through The Watches of 
Switzerland Group Foundation

AREAS OF FOCUS 

 – Embedding our new purpose and values into 

business as usual
 – Diversity & Inclusion
 – Attracting the best talent as our business grows
 – Supporting the health and wellbeing of 

colleagues across the Group

“As our Group continues to grow 
rapidly, we were honoured to invite 
everyone to share in our future 
success with a gift of free shares 
followed by the launch of new 
share save plans. The Watches of 
Switzerland team is one I am very 
proud to lead.”

BRIAN DUFFY  
CEO

At the Watches of Switzerland Group, we are committed to creating an inclusive culture 
where  colleagues  grow,  thrive  and  build  long  term  careers;  FY22  has  seen  a  number  of 
initiatives to support this. 

In a year of unprecedented growth for the Group, we invited colleagues to share in our success 
with the grant of a free share award in December 2021 and the launch of new share save plans in 
January 2022.

Laying the foundation for our future people strategies, we reviewed our purpose and values 
and came together globally for the first time with the creation of Xenia – our Client Experience 
Programme – developed in conjunction with the Ritz-Carlton Leadership Centre, see the Strategy 
in  Action  pages  on  96  to  105.  We  successfully  piloted  and  launched  Workplace,  a  two-way, 
engaging communications platform, in both the US and UK and we are looking forward to this new 
social  channel  underpinning  our  communications  in  the  years  to  come.  The  new  purpose  and 
values were launched in May 2022.

In January 2022, we saw the benefit of looking after our teams during lockdown when 85% of 
colleagues  participated  in  the  second  Company-wide  engagement  survey  and  told  us  that  they 
were  more  engaged  than  ever.  Our  Diversity  Council  and  Listening  Forums  provided  us  with 
feedback about a range of issues and in April 2022, we held our first Global Listening Forum chaired 
by the CEO and the Designated Non-Executive Director for Workforce Engagement.

November 2021 also saw the completion of charitable status for The Watches of Switzerland 
Group Foundation, with the initial planned company donation of £3 million across FY21 and FY22. 
This was enhanced by a further donation of £1.5 million, making a total cash contribution to the 
Foundation of £4.5 million in FY22. 

Finally, this year saw a smooth CFO transition when Anders Romberg retired, and Bill Floydd 
joined the business. We also saw the appointment of David Hurley as President North America & 
Deputy CEO and Craig Bolton as President UK & Europe, together with the recruitment of a number 
of high potential new hires to our leadership team to support our future expansion and growth.

122 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022COLLEAGUE ENGAGEMENT

COLLEAGUES AS SHAREHOLDERS
In December 2021, we were pleased to invite all colleagues to become shareholders 
with a gift of 50 free shares to say thank you for all their hard work. The shares will 
vest in three years’ time, subject to continued employment with the Group.

In  January  2022,  following  feedback  from  the  Listening  Forum,  we  launched 
share  save  plans  in  the  UK  and  US  and  were  delighted  to  see  industry  beating 
participation – reflective, we hope, of colleagues’ intention to stay with the Group 
in the long term.

Plan

US ESPP

UK SAYE

Eligible 
Colleagues

406

1,860

# Participants 

% Average saving

131

898

32%

48%

US$219

£147

‘HOW ARE WE DOING?’ ENGAGEMENT SURVEY
Just prior to the pandemic in March 2020, we conducted our first ‘How Are We 
Doing?’ Company-wide engagement survey. Initially planning to defer the second 
survey to Autumn 2021, we decided to run it again in January 2022 to mirror the 
post peak trading timing of the first survey.

Unsure  how  colleagues  would  be  feeling  after  two  years  of  disruption  and 
upheaval, we were reassured to know that teams were still highly motivated and 
feeling very positive about working for the Company. Engagement increased from 
85%  to  86%  across  the  Group  and  the  response  rate  was  85%.  We  saw 
improvements and some of the highlights are as follows: 

I understand how my work contributes to the 
success of the Company

I feel positive about the future success of the 
Company

96% agree/strongly agree

94% agree/strongly agree

I feel committed to the Company’s goals 

92% agree/strongly agree

I believe the Group leadership team has a  
clear vision for the future of the company

91% agree/strongly agree

I am proud to work for this Company

90% agree/strongly agree

We were also pleased to see that, in response to the two ‘hot topic’ questions 
we asked about the pandemic, colleagues responded very positively in light of the 
range of measures put in place as we returned to work.

In response to the Coronavirus pandemic,  
I believe the Company has reacted positively with 
regard to colleagues 

In response to the Coronavirus pandemic,  
I believe the Company has reacted positively with 
regard to optimising the business

87% agree/strongly agree

92% agree/strongly agree

Overall, we are very proud of our highly engaged workforce and the leadership 
teams that have supported our business over the past two years. Group, divisional 
and individual action plans are currently underway to address areas where we can 
further improve such as a desire for even more opportunities to progress and the 
growing post-pandemic request for more work/life balance. 

LISTENING FORUMS
We established our UK and US Listening Forums in FY21, and the UK and US teams 
met twice separately in FY22 and once collectively for the first Global Listening 
Forum in April 2022. The global meeting was co-Chaired by Brian Duffy, CEO and 
Rosa  Monckton,  Designated  Non-Executive  Director  for  Wider  Workforce 
Engagement. David Hurley, President North America & Deputy CEO, Craig Bolton, 
President  UK  &  Europe,  Ruth  Benford,  Executive  Director  Marketing,  Nikki 
Zamblera, Executive Director HR and Shirley Ingold, Vice President L&D and HR 
US were also in attendance. 22 representatives from across the Company put a 
number  of  questions  to  the  Senior  Executive  team  and  were  invited  to  hold  an 
open forum at the end of the meeting. Rosa Monckton reported back to the Board 
on 5 May 2022.

As a direct result of feedback received from the UK Listening Forum, a number 

of enhancements to our UK benefits packages were launched in May 2022. 

50

86%

FREE SHARES ISSUED  
TO ALL COLLEAGUES 

FY22 COLLEAGUE 
ENGAGEMENT

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DIVERSIT Y & INCLUSION 

We recognise the many benefits a diverse workforce can bring and embrace all 
talent regardless of gender, race, sexual orientation, disability, age, mental status, 
background, family responsibilities, political or philosophical beliefs.

A culture of inclusion underpins all of our management decisions, actions and 
behaviours and it was reassuring to note from our engagement survey that 81% of 
colleagues agreed or strongly agreed with the statement ‘I work in an environment 
where  everyone  can  feel  included,  respected  and  accepted  for  who  they  are’.  Our 
Diversity Policy ensures that development, promotion, opportunity and enhancement 
are based solely on objective, measured criteria relevant to the situation and full and 
fair consideration is given to job applications from disabled persons.

Our Board believes it is critical that its membership includes a diverse mixture 
of  skills,  experience,  expertise,  gender,  tenure,  ethnicity,  cultural  and  social 
backgrounds together with diversity of thought. To this end, the Board reviewed its 
Diversity Policy in May 2022 to reflect the new targets laid out by the FTSE Women 
Leaders Review. On this note, we were pleased to move to from #98 to #11 in the 
2022  FTSE  250  Women  Leaders  Review  ranking  and  to  rank  #3  in  the  FTSE 
ranking for consumer goods and services. We already comply with the Women 
Leaders Review’s new recommendations and with the Parker Review targets.

 – FTSE Women Leaders Review: 43.5% of the Executive Committee and their 

direct reports are women

 – 42.8% of Board members are women

 – Tea Colaianni is our Senior Independent Director

 – One member of our Board is from a minority ethnic background

With regard to mandated gender pay reporting, we only have a pay gap in 
the upper quartile of the business and are pleased to note progress in closing this 
gap as our senior team continues to grow. Our Gender pay gap report can be 
found on our website thewosgroupplc.com.

We are honoured to be founder members of the Diversity in Retail (DiR) 
network chaired by Tea Colaianni, Senior Independent Director, and we take an 
active part in driving the agenda for our sector. Laura Battley, Company Secretary 
& General Counsel sits on the DiR Advisory Board and also sits on the judging 
panel for the UK Social Mobility Awards. 

Our Diversity Council was established in April 2021 and has met three times. 
Co-chaired  by  Laura  Battley,  Company  Secretary  &  General  Counsel  and  Nikki 
Zamblera, Executive Director HR, council members have provoked some interesting 
and lively debate and our focus for this year was the importance of role models. We 
were  therefore  very  proud  when  Anuradha  Chopra,  Deputy  Manager  of  our 
Goldsmiths  showroom  in  Leicester  and  Diversity  Council  member  was  named  a 
Role Model for Inclusion in Retail in the 2022 Diversity in Retail Index. Anu also 
graduated from the first DiR Future Ethnic Leaders Programme earlier in the year.

The  Diversity  Council  has  a  dedicated  channel  on  our  communications 
platform Workplace and one of its first initiatives was the creation of a cultural 
events calendar. 

During the year, we launched Diversity, Equity and Inclusion training in the US 
and made its completion mandatory. We will be rolling out similar training in the 
UK in FY23. 

We are signatories to the British Retail Consortium’s Better Jobs Diversity & 
Inclusion Charter and Business in the Community’s Race at Work Charter where 
Laura  Battley  acts  as  executive  sponsor.  Additionally,  a  number  of  our  female 
executives  are  proud  to  serve  as  Ambassadors  for  Retail  Week’s  Be  Inspired 
programme  participating  in  a  number  of  activities  including  speed  mentoring 
during the course of the year. Nikki Zamblera and Laura Battley also serve on 
their advisory board. In April 2022, Laura chaired a pop-up board for the DiR 
Ethnic Senior Leaders Programme. Finally, we are pleased to be supporting the 
10,000 Black Interns initiative and are looking forward to welcoming three interns 
to our Leicester support centre over Summer 2022.

Centre left, Anuradha Chopra, Deputy Manager, Goldsmiths, Leicester, named ‘Role Model for Inclusion in Retail’ in the 2022 Diversity in Retail Index. Standing alongside (left to right) 
Tea Colaianni, Senior Independent Director, Ian Carter, Chair and Nikki Zamblera, Executive Director HR

124 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022“Our goal is to attract and grow  
a loyal, diverse team of highly  
trained and engaged colleagues  
who are well rewarded for their 
expertise and committed to 
developing their careers with the 
Watches of Switzerland Group.”

BRIAN DUFFY  
CEO

12 5 

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continued

HEALTH & WELLBEING

The wellbeing of our teams became a particular focus during the pandemic and 
colleagues’ physical and mental health continues to be an extremely high priority. 

In July 2021, we launched a new health and wellbeing app in the UK. ‘bhsf 
Connect’ provides 24/7 access to counselling and GP services; a legal helpline; a 
neurological helpline; carer support; money management; ‘MyMindpal’; self-help 
literature and access to a health and wellbeing calendar. Over 900 colleagues have 
registered as users and there have been over 9,000 visits to the site. ‘MyMindpal’ 
has been visited over 700 times and the smarter spending tile has been accessed 
nearly 4,000 times. The app has been extremely well received.

Towards  the  end  of  FY22,  we  piloted  a  two-day  Mental  Health  First  Aiders 
programme  which  received  extremely  favourable  feedback  from  attendees  who 
found it very helpful and thought provoking. We intend to roll this out to a broader 
group, including the US, in FY23.

Our Menopause Policy was launched in May 2022 and was positively received 

by both line managers and colleagues.

In the US, 241 colleagues from Mayors and the corporate offices participated 
in the wellness programmes which included completion of a health assessment 
and the completion of a biometric test by a third-party diagnostic health provider. 
Finally, as result of feedback from the Listening Forum, all UK colleagues were 
enrolled in a Health Cash Plan, and everyone was given an extra day’s holiday in 
order for them to celebrate their birthday. Similar benefits are already in place for 
our US colleagues.

HEALTH & SAFET Y
We are committed to maintaining safety standards that comply with legislation and 
enable colleagues to be confident that their workplace is safe. Our Health & Safety 
Policy applies to all business activities and premises to ensure the health, safety and 
welfare  of  our  colleagues,  clients  and  visitors.  A  Health  &  Safety  Committee 
comprising senior leaders from our UK and US operations meets regularly and a 
rolling review and audit programme is in place. A formal mechanism for reporting 
accidents is in place and we work closely with third-party provider, Ensafe.

“A highly educational experience with 
fantastic resources, this course has given 
me the confidence and tools to provide real 
support as a mental health first aider.”

LISA MITCHELL  
HE AD OF VIRTUAL BOUTIQUE

Internal communication platform Workplace

New Health and Wellbeing App launched to 
all UK colleagues

126 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022LEARNING & DEVELOPMENT 

We place the highest premium on learning and development and our colleagues are 
proud of their deep product knowledge and expertise. 

Whilst  our  primary  focus  this  year  was  the  launch  of  Xenia  –  The  Art  of 
Hosting  (for  further  information  see  page  96)  we  also  welcomed  many  new 
colleagues to the business with 16 new mono-brand boutique openings in the UK 
and  US  and  the  acquisition  of  three  businesses  in  the  US  including  Betteridge, 
which  becomes  a  new  brand  for  the  Group.  Comprehensive  induction 
programmes  were  put  in  place  and  in  the  UK,  colleagues  working  in  the  new 
luxury Goldsmiths’ showrooms also attended a six-module training programme.
Throughout  the  year,  we  ensured  that  colleagues  stayed  informed  and 
educated about new products and product innovations with monthly e-learning 
modules showcasing new product launches. Specific brand training with partner 
brands  such  as  Rolex,  Patek  Philippe,  OMEGA,  Breitling,  TAG  Heuer  and 
TUDOR, continued to be a priority. 

46,000

RECOGNITIONS IN THE UK ON OUR  
VIBE AND BRILLIANCE PLATFORMS

In the UK, colleagues completed over 33,000 hours of e-learning and each 
month over 1,480 learners logged onto the platform. Modules range from brand 
and  product  knowledge  to  compliance  topics  such  as  whistleblowing  and  anti-
money laundering.

We  have  an  established  range  of  in-house  training  and  development 
programmes including Bronze and Silver Academies and this year rolled out My 
Personal Development Journey for support colleagues – this is a digital, learning 
library containing over 100 learning activities. 

In the US, in addition to supporting the significant growth of the business, our 
range  of  training  programmes  includes  watches  and  jewellery  brand  training, 
management development programmes and selling skills. The e-learning platform 
was used for compliance and operational training. In all, teams in the US attended 
over 12,600 hours of training including more than 1,800 hours of watches and 
jewellery training and 900 hours of specialised jewellery training.

With the Xenia pillars forming the new global foundation for client experience 
and  the  relaunch  of  our  purpose  and  values,  our  teams  have  never  been  more 
focused and determined to deliver.

COLLEAGUE RECOGNITION 
Our  VibE  and  Brilliance  recognition  platforms  continue  to  be  appreciated  by 
colleagues across the UK with over 46,000 recognitions given over the course of 
the year.

In the US, the Celebrating Success programme is used to recognise individual 

and team achievements. 

Since  the  launch  of  Xenia,  we  have  been  most  proud  to  share  the  special 

‘WOW Me’ moments that colleagues have created for their clients.

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continued

TALENT & SUCCESSION 

As our business grows and develops, the ability to attract and retain talent is key. 
Our goal is to attract and grow a loyal team of highly trained, diverse and engaged 
colleagues who are committed to developing their careers with the Group.

In a difficult macro recruitment market, the strength of our talent planning 
and  acquisition  was  showcased  this  year  by  our  significant  growth  which  saw 
headcount across the Group increase and the appointment of new regional roles 
in the UK to support the mono-brand boutique expansion. The US leadership 
team was strengthened by the appointment of several new senior positions as 
the organisation continues to grow. In June 2022, we began our European mono-
brand boutique expansion with the opening of our first showroom in Stockholm. 
For further information see page 104.

We  continue  to  enjoy  our  success  in  attracting  talented  and  high  calibre 

candidates to the Group despite market pressures.

FY22 also saw the appointment of Bill Floydd as CFO, following the retirement 
of Anders Romberg and additionally the promotion of David Hurley to President 
North America & Deputy CEO and Craig Bolton to President UK & Europe to 
reflect the growing size of their respective businesses.

27

INTERNAL 
PROMOTIONS   
IN THE US 

92

INTERNAL 
PROMOTIONS   
IN THE UK  

COLLEAGUE REL ATIONS

We  place  high  regard  in  treating  all  colleagues  fairly  and  have  well  established 
procedures to enable colleagues to raise grievances formally or informally. 

We have a third-party whistleblowing line, which is supported by a Whistleblowing 

Policy and mandatory e-learning. 

On the few occasions we have needed to enter into redundancy consultations, 
for  example,  due  to  the  ending  of  a  showroom  lease,  we  go  through  a  full 
consultation  process  and  make  every  effort  to  relocate  colleagues.  We  see 
redundancy as a last resort when all other avenues have been exhausted.

COLLEAGUE GENDER STATISTICS AS AT 1 MAY 2022

Board

4
MALE

Executive Team

Trading Board

5
MALE

8
MALE

Executive Team & 
their direct reports

22
MALE

UK FTE – Retail

597
MALE

3
FEMALE

4
FEMALE

3
FEMALE

19
FEMALE

804
FEMALE

UK FTE – Support

UK FTE – Total

US FTE – Retail

US FTE – Support

266
MALE

863
MALE

192
MALE

24
MALE

US FTE – Total

216
MALE

371
FEMALE

1,175
FEMALE

49
FEMALE

183
FEMALE

232
FEMALE

12 8 

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continued

THE WATCHES OF SWITZERL AND GROUP ’S CHARITABLE ACTIVITIES

SUPPORTING UNITED NATIONS 
SUSTAINABILIT Y DEVELOPMENT GOALS

“I am delighted that in FY22, The 
Watches of Switzerland Group Foundation 
was registered as a charity. A high-profile 
Trustee Board has been appointed and 
over £1.3m of the funds paid to the 
Foundation have now been distributed. 
With the support of colleagues, we look 
forward to the significant impact the 
Foundation will make to those in need in 
our local communities.”

BRIAN DUFFY  
CEO THE WATCHES OF SWITZERLAND GROUP & CHAIR OF 
THE WATCHES OF SWITZERLAND GROUP FOUNDATION

Supporting our local communities has always been an important part of 
the  Watches  of  Switzerland  Group’s  culture  and  our  approach  to  giving 
continues  to  be  focused  on  charities  with  whom  we  can  develop  long-
standing personal relationships and work together to create change.

In some cases, this means partnering with established national or international 
charities to fund specific projects or outcomes and in others it means supporting 
much smaller charities such as food banks with both funding, expertise, and the 
opportunity to benefit from the wider network we have created. 

Whilst  traditional  outcomes  are  not  always  easy  to  consistently  compare 
across the range of charities we support, we believe passionately in the difference 
the depth and breadth of the impact our involvement can make. 

The  Watches  of  Switzerland  Group  Foundation  was  incorporated  as  a 
company  in  October  2020  and  was  registered  as  a  charity  by  the  UK  Charity 
Commission  in  November  2021.  The  initial  planned  Company  donation  of 
£3.0  million  across  FY21  and  FY22  was  further  enhanced  by  an  additional 
donation of £1.5 million making a total cash contribution to the Foundation of 
£4.5  million  in  FY22.  The  Trustees  of  the  Foundation  have  since  approved 
donations of £1.57 million and paid £1.37 million to its chosen charities.

The Watches of Switzerland Group colleagues volunteering at the Food Bank in Leicester

£4.5m

FUNDING FOR THE FOUNDATION 
TO DATE 

130 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022THE FOUNDATION – TRUSTEES OF THE BOARD

Brian Duffy 
Watches of  
Switzerland Group 
CEO. Chair of the 
Foundation

Mary Portas 
Retail consultant and 
broadcaster

David Gandy 
Model and fashion 
expert

John Hannah 
BAFTA-nominated 
actor 

Terence Parris 
Sports, Brands and 
Diversity expert

Ruth Benford 
Watches of  
Switzerland Group 
Executive Director 
of Marketing 

Johnathan Joseph 
Also known as 
DJ Spoony 

The  Watches  of  Switzerland  Group  Foundation  US  was  incorporated  in 
September  2021  and  received  its  tax  exempt  status  in  May  2022.  As  a 
consequence, the US Foundation will begin disbursing funds in FY23. £1.5 million 
of funding has been allocated to the US Foundation to date. 

The Foundation does not respond to requests from other charities but instead 
selects  specific  strategic  partners  or  projects  that  will  directly  impact  the 
communities  where  our  colleagues  and  clients  live  and  serve.  The  Foundation’s 
charitable purposes and aims have been identified to further enhance the Group’s 
previous charitable initiatives. The charitable objects are:

 – The prevention or relief of poverty

 – The advancement of education

 – The relief of those in need, by reason of youth, age, ill-health, disability, 

financial hardship or other disadvantage

“Our new partnership with The Watches of 
Switzerland Group Foundation is unique. Through 
collaborating we will extend and develop Fuel Bank 
services in around a dozen foodbanks that the Watches 
of Switzerland Group is already supporting. This 
will be transformative for the families who are being 
supported because they will not only receive food, but 
also the energy needed to cook it.” 

MATTHEW COLE 
CEO, THE FUEL BANK FOUNDATION 

FOOD BANK PROGR AMME
In  response  to  the  growing  food  poverty  crisis  caused  by  the  impact  of  the 
pandemic,  we  launched  our  Food  Bank  Programme  in  June  2020,  prior  to  the 
formation of the Foundation. This programme has evolved to become one of our 
biggest projects so far and the Foundation has now undertaken to continue the 
work started by the Company.

In the UK, all of the food bank charity partners are members of the Trussell 

Trust, and five strategic partners and six city centre hubs are currently supported:

Strategic Partners 

Euston Foodbank

City Centre Hubs 

Birmingham Central Foodbank

Glasgow SE Foodbank

Bristol – inHope (Bristol) Ltd

Leicester South Foodbank

Cardiff Foodbank

Manchester Central Foodbank

Edinburgh Northwest Foodbank

Newcastle West End Foodbank Kingston – Doxa Deo Community Church

Liverpool – St Andrew’s Community Network

Strategic  projects  being  supported  include  the  establishment  of  a  mobile 
pantry  project  in  Newcastle;  the  creation  of  a  Regional  Distribution  Centre  in 
Leicester and the relocation of the Euston Food Bank to premises that are much 
more fit for purpose.

In the US, the Company has previously partnered with Feeding South Florida, 

3 Square in Las Vegas and the New York City Food Bank. 

Pre-Foundation 
Donations

Foundation 
Donations 
December 2021

Foundation 
Donations March 
2022

UK

US 

£175k

US$100k

£325k

US$260k

£150k

–

Total to date

£650k

US$360k

Prior to the establishment of the Foundation, the Group created a network 
amongst its food bank partners where ideas and thoughts could be shared. The 
Foundation  continues  to  support  this  network  and  in  FY22  and  FY23  has 
embarked on a new strategic partnership with the Fuel Bank Foundation. Funded 
by an initial donation of £200,000, the Fuel Bank Foundation will work with food 
banks in our network to provide relief from crisis fuel poverty for those in need. 
Both the Foundation and the Group are excited by this new initiative and look 
forward to monitoring its impact over the coming year.

Since  April  2022,  when  Leicester  South  Food  Bank  began  to  welcome 
volunteers again, teams of up to eight colleagues in our support centre volunteer 
every Friday. Additionally, in June 2022 we rolled out a volunteer programme, for 
our colleagues in London, to support the Euston Food Bank.

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continued

THE PRINCE’S TRUST
After many years of support for The Prince’s Trust, originally through Mappin & 
Webb, we were pleased to announce a group-wide partnership in FY19. Since then, 
our funding has supported 3,240 young people in the UK.

In February 2021, the Group was honoured to sponsor the launch of The 
Prince’s  Trust  USA.  Brian  Duffy  joined  HRH  The  Prince  of  Wales  and  Global 
Ambassador, Lionel Richie to co-host this virtual networking event attended by 
over 400 guests. In April 2022, we were pleased to support the live version of this 
event at The Prince’s Trust Global Gala evening held in New York.

In  the  UK,  the  Company  continues  to  sponsor  the  Prince’s  Trust  National 
Award for Young Changemaker of the Year and Brian Duffy joined Fearne Cotton 
and David Harewood on stage at the Drury Lane Theatre, London to present the 
award in the presence of HRH The Prince of Wales. We are also delighted that 
the Watches of Switzerland Group will be the headline sponsor for the Prince’s 
Trust Palace to Palace Bike Ride, which will take place in September 2022. 

In  FY22,  the  Foundation  has  donated  a  further  £325,000  towards  core 
education  programmes  which  will  support  young  people  in  developing  their 
confidence,  resilience  and  key  skills.  Additionally,  this  donation  will  support  the 
Trust’s new Education Hub and a new employability pilot in the Leicester area. 

Pre-Foundation 
Donations/Funds 
Raised

Foundation 
Donations 
December 2021

Foundation 
Donations March 
2022

UK

£475k

£250k

£75k

Total to 
date

£800k

“The disruption caused by the pandemic has taken 
a real toll on young people’s education. Through our 
partnership with the Watches of Switzerland Group, we 
can give more students the tools they need to raise their 
aspirations and build the confidence to kickstart their 
future careers. This year, the Watches of Switzerland 
Group have increased their financial support through 
their Foundation and will also be the sponsor of the 2022 
cycling challenge, Palace to Palace, helping us to raise 
even more funds to support young people over the UK.” 

JONATHAN TOWNSEND 
 CEO, THE PRINCE’S TRUST

3,240 

YOUNG PEOPLE SUPPORTED 
THROUGH EDUCATION PROGRAMMES 
AND THE YOUNG PEOPLE RELIEF 
FUND OVER THE PAST THREE YEARS 

Emma-May Millar, winner of the Prince’s Trust and the Watches of Switzerland Group Young Change Maker of the Year, with Fearne Cotton, David Harewood, and the Watches of 
Switzerland Group CEO, Brian Duffy 

132 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022John Hannah, Carol Smillie, Trevor Nelson, Sharleen Spiteri, Brian Duffy and Rhona Baillie, 
CEO of the Prince & Princess of Wales Hospice, at a fundraising event

CRISIS
In December 2021, the Group began its partnership with Crisis by supporting the 
Crisis at Christmas campaign with a donation of £25,000, helping Crisis support 511 
guests with somewhere safe to stay over Christmas. 

The Foundation subsequently approved a proposal to support Crisis’ Clinical 
Psychologists with a donation of £175,000 (underwriting 21% of the salary cost). 
Crisis  Clinical  Psychologists  intensively  support  a  small  cohort  of  members  with 
complex trauma and sit within Crisis’ wider wellbeing offer which supports people 
on their journey out of homelessness.

Pre-Foundation 
Donations
2021

Foundation 
Donations 
December 2021

Foundation 
Donations March 
2022

UK

£25k

£75k

£100k

Total to 
date

£200k

PRINCE & PRINCESS OF WALES HOSPICE
The Prince & Princess of Wales Hospice, in Glasgow, provides specialist palliative 
care to young people and their families. 1,200 patients are looked after every year. 
In December 2021, Brian Duffy was delighted to host a fundraising event at London’s 
Quaglino’s which saw Texas performing pro bono and raised more than £430,000 
towards the £5 million annual cost of care and services.

UK

WOSG  
Fundraising 
2021

£434k

Foundation 
Donations 
December 2021

£100k

Total to 
date

£534k

RED CROSS FOR UKR AINE
In response to the war in Ukraine, the Foundation trustees approved a donation of 
£100k to the emergency Red Cross Ukraine Crisis Appeal to help those impacted 
by the conflict. 

FY22 IMPACT REPORT

Food Bank Programme

The Prince’s Trust

Crisis

Fuel Bank Foundation Partnership
Newcastle Pantry Project commenced
Leicester South Food Bank Regional DC 
project
Support for 8 further regional city centre Food 
Banks 

840 Young People helped through education 
programmes
400 young people supported through 
Education Hub

52 Crisis Members receiving intensive support

Prince & Princess of Wales Hospice Over £500k towards annual running costs 

We are very proud of the progress we have made with our community support 
projects in the UK in FY22 and look forward to making similar progress in the US. 
In  terms  of  proportion  of  funds  allocated  to  the  UK  and  US  respectively,  it  is 
intended that funds will be allocated from the Foundation in a way that broadly 
replicates the revenue split between the UK and the US, with two-thirds of funds 
being donated to UK charities and one-third to US charities.

Whilst the Foundation allows us to channel our strategic community projects, 
we also know that colleagues often have personal affiliations and causes dear to 
their hearts. We were therefore delighted to announce that from FY23, we will 
be offering matched giving as part of our established payroll giving programme. 

133 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSE N V I RO N M E N TA L , S O C I A L  A N D  G OV E R N A N C E
continued

C A R I NG FOR  OU R  PL A NET

Protecting our planet is enshrined in our Company Purpose and is a key 
consideration in our decision-making processes. 

As  part  of  our  continual  improvement  and  in  acknowledgement  of    the 
serious  risks  posed  by  climate  change,  in  FY22  we  strengthened 
our  governance  mechanisms  to  address  climate-related  issues  as  a  top 
business priority. 

Across our Group, we support the transition to a low carbon economy and 
have set near term Science Based Targets (SBTs) aligned to 1.5°C under the Paris 
Climate Agreement, with the aim of achieving Net Zero emissions by 2050.

We  are  driving  continuous  improvement  in  carbon  reduction  and  energy 
efficiency through our procurement decisions, the design and modification of our 
showrooms, facilities management, transportation and by switching to renewable 
energy sources.

With the help of our suppliers, we are growing our range of products with 
environmental  and  social  attributes  and  are  helping  our  clients  reduce  their 
environmental  impact  by  extending  the  life  of  watches  and  jewellery  through 
repairs  and  reuse,  as  well  as  promoting  innovation  and  advancements  in 
sustainable design and packaging. 

SUPPORTING UNITED NATIONS 
SUSTAINABILIT Y GOALS

PERFORMANCE HIGHLIGHTS 

 – Committed to achieving Net Zero emissions 
by 2050 and set near term targets aligned to 
1.5°C in line with the Paris Climate Agreement
 – Grew our After-Sales and Servicing business 

by 59% across the Group

 – Increased Group sales of pre-owned 

watches by 121%

 – Conducted a Climate Scenario Analysis 
to identify climate-related physical and 
transition risks and opportunities 
 – 100% of UK properties within our 

control are now powered by renewable 
energy sources

AREAS OF FOCUS 

 – Participation in CDP climate change 

questionnaire for the first time, to help build 
an in-depth understanding of climate related 
risk to review and reduce our carbon impact

 – Leveraging technology to gain primary 

emissions data from suppliers and improve 
collaborative performance to achieve Net 
Zero emissions by 2050

 – Encouraging suppliers to align with well-
recognised sustainability standards or 
certifications and incorporating sustainability 
targets in tender processes and contract terms

 – Helping clients to reduce their 

environmental impact by extending the life 
of products and promoting innovation and 
sustainable design 

 – Significantly grow the sale of pre-owned 

watches in FY23 

Our Manchester Watch Service Centre

134 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022BUSINESS IMPACTS
Through our business operation, we have the potential to impact the environment 
through the production and retailing of products, energy use, transportation, water, 
waste and the extraction of metals and gemstones. 

We are reducing our use of natural resources and engage in ongoing initiatives to 
promote the more efficient use of energy and water. We strive to minimise waste 
through avoidance and recycling, and adopt the principles of a circular economy within 
our business model and operation, to keep watches and jewellery, their components 
and materials at their highest utilisation and value throughout their lifecycles.

ENVIRONMENT POLICY
The Watches of Switzerland Group Environmental Policy, which was approved by 
the Board in January 2022, sets out our commitment to the continual improvement 
of the management and operation of our activities to minimise any adverse effects 
on the environment and public health. 

Our  Supplier  Code  of  Conduct  and  Supplier  Manual  specifically  refer  to 
legislative  compliance, 
risk,  stakeholder 
transparent  dealings,  managing 
engagement, supplier collaboration and conservation of resources. It also details 
our  requirements  in  relation  to  the  responsible  production  and  retailing  of 
products, energy use, transportation, water, waste and the sustainable extraction 
of metals and gemstones. 

CLIMATE ACTION 

The Group is taking action to combat climate change and its impacts. It has 
committed to achieving Net Zero emissions by 2050 and set the following 
near term targets aligned to 1.5°C in line with the Paris Climate Agreement:

Reduce Scope 1 & 2 emissions by 50% and Scope 3 emissions by 42% by 2030 
from a baseline year of FY20.

At  the  time  of  this  report,  we  were  in  the  process  of  obtaining  target 
validation with the Science Based Targets initiative (SBTi).

USING DATA TO DRIVE DECISIONS
We  recognise  the  benefit  of  digital  solutions  to  support  collaboration,  monitor 
environmental standards and achieve performance targets. 

In FY22, we used the Greenhouse Gas (GHG) Protocol to measure carbon 
emissions  across  our  Group  and  found  that  approximately  98%  of  our  total 
emissions result from ‘Purchased Goods and Services’. Without sufficient primary 
data to calculate this figure, we adopted a spend-based approach using emission 
factors from the Centre for Environmental Data (CEDA) database. 

Gaining primary carbon emissions data from suppliers will help us to better 
understand  the  impact  of  the  products  we  sell  and  significantly  support  the 
achievement of our near term goal to reduce Scope 3 emissions by 42% by 2030. 
The  EcoVadis  global  sustainability  ratings  platform  incorporates  a  user-
friendly carbon action module. From July 2022, every new and existing supplier 
will be asked to register with EcoVadis and use this module to record their carbon 
emissions data. 

While our brand partners are highly active in reducing their impact on the 
environment  and  continually  introduce  more  sustainable  materials  into  their 
products,  more  accurate  data  received  through  EcoVadis  will  provide  us  with 
insights on GHG/carbon management practices within our supply chain and help 
us prioritise the necessary action to meet our targets.

ENERGY EFFICIENCY
In FY23, we will follow ISO50001 international energy management certification 
requirements,  including  enhancing  our  energy  data,  to  better  understand  our 
energy sources and usage, so we can continue to make the right decisions to meet 
targets in line with our climate strategy. 

Our  energy  management  system  includes  implementing  energy  efficient 
technologies  such  as  LED  lighting,  building  automation  systems  and  SMART 
metering to reduce energy waste. 

We  have  a  commitment  to  use  LED  lighting,  wherever  possible,  in  all 
showrooms and warehouses across the Group by 2025. By the end of FY22, 82% 
of UK and 41% of our US showrooms have been converted and this energy saving 
lighting is now standard in all new showrooms and major refurbishments. Lighting 
is controlled via Passive Infrared Sensor detection which automatically switch off 
at  night.  In  the  UK  we  are  compliant  with  Phase  2  of  the  Energy  Savings 
Opportunity Scheme and energy consumption is monitored on a site-by-site basis 
in  collaboration  with  a  specialist  energy  partner.  See  page  146  for  our  GHG 
Emissions table.

AFFORDABLE AND CLEAN ENERGY 

We continue to work with new and existing landlords with the ultimate goal 
of  powering  all  of  our  properties  from  reliable,  sustainable  and  modern 
energy sources by 2025. 

During the year, we achieved our target to transition to 100% Renewable 
Energy (RE) in the UK, with the exception of 19 shopping centre sites, which 
are operated by external landlords who are also committed to transitioning 
to RE or already operate RE contracts. 

In  the  US,  we  are  working  with  energy  suppliers  and  landlords  to  power 
our  properties  from  renewable  sources,  such  as  wind,  hydro-electric  and 
solar. Our largest US landlord, with 37% of our showrooms, has committed 
to reducing its Scope 1 and 2 GHG emissions by 68% by 2035, from a 2019 
base  year  and  transitioning  to  renewable  energy  sources  is  key  to  them 
achieving this. 

135 

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTSE N V I RO N M E N TA L , S O C I A L  A N D  G OV E R N A N C E
continued

BUILDING MANAGEMENT
Maintaining good relationships with our landlords is fundamental to the smooth and 
sustainable operation of our showrooms. 

Our in-house facilities management team actively engage with our landlords 
to ensure our properties are well maintained and have the appropriate fire, gas 
and  electrical  safety  certifications  in  place,  which  are  subject  to  independent 
audits. In keeping with our historic brand image, we run a number of old, iconic 
premises  that  require  particular  attention  in  order  to  operate  at  optimum 
performance and be fully accessible for all colleagues and clients. 

A changing climate and extreme weather events are likely to increase energy 
consumption  associated  with  heating  and  cooling,  so  we  invest  in  the  most 
efficient and reliable Heating, Ventilation and Air Conditioning (HVAC) systems, 
which are regularly serviced in line with manufacturer’s guidelines. We use R32 
refrigerant gas and R410 A where there is no alternative. Temperatures are set 
and automatically switch off when colleagues leave the premises at night. 

When  searching  for  new  retail  premises  and  negotiating  new  leases,  we 
prefer locations with green building certifications and 17% of our properties hold 
either a BREEAM rating or an equivalent green certification. 

Our high-quality showroom fixtures and fittings are designed to last as long as 
possible. We do not use tropical hard woods and seek to use wood certified by the 
Forest Stewardship Council (FSC) in new showroom, workshop and office designs.

WATER EFFICIENCY
Water meter data is used to identify sites with excessive water use and resolve 
problems. As a retailer, our water-usage is relatively low, however, the introduction 
of electronic billing in FY22 allows us to compare year-on-year waste use and target 
areas for improvement.

We  are  working  with  experts  to  gather  baseline  data  for  our  freshwater  use 
intensity to benchmark an initial 70 showrooms and inform a plan to reduce water usage. 

BIODIVERSIT Y
We  consider  biodiversity  and  the  impact  on  nature  as  a  factor  in  procurement 
decisions  of  products  and  services  as  well  as  in  the  design  and  modification  of 
showrooms, offices, equipment, and processes. In the UK, we have plans to move 
into a new support centre in Leicester, which is set within 108 acres, including 32 
acres of maintained woodlands and green spaces and are working with property 
designers to optimise the biodiversity of this site.

TR AVEL AND TR ANSPORT 
We  recognise  transportation  is  a  significant  contributor  to  global  warming  and 
have a number of initiatives in place to drive down emissions resulting from our 
business operations.

In line with our commitment to use solely electric or alternative fuel vehicles 
across our Group by 2030, we have updated our Company Car Scheme in the UK 
to  offer  a  range  of  Electric  Vehicles  (EV)  and  Plug  in  Hybrid  Electric  vehicles 
(PHEV).  58%  of  our  UK  fleet  is  now  EV  or  PHEV  and  we  have  a  target  of 
transitioning  to  a  fully  electric  fleet  by  2025.  To  support  this  scheme  and 
encourage  the  wider  use  of  electric  vehicles,  we  have  installed  eight  charging 
points at our Leicester support centre and plan to introduce more as required. 

Colleagues  are  encouraged  to  cycle  to  work  through  our  cycle  to  work 
scheme, which allows them the opportunity of purchasing a tax efficient bicycle 
and  accessories.  All  UK  support  centres  are  also  equipped  with  showering 
facilities and secure cycle parking. 

Our  Travel  Policy  requires  colleagues  to  apply  sound  judgement  before 
arranging business travel. Air travel is limited to journeys that are necessary to 
progress business objectives, and digital technologies are widely encouraged as an 
effective  means  of  enabling  collaborative  working  and  maintaining  engagement 
across our Group. 

Our  Virtual  Luxury  Boutique  provides  clients  with  an  online  concierge 
service,  without  them  having  to  travel.  In  FY22,  to  further  support  a  cleaner, 
greener,  online  experience,  13%  of  our  total  home  deliveries  in  the  UK  were 
made by EVs. 

We  are  also  leveraging  our  procurement  processes  to  prefer  suppliers 
aligned  with  well-recognised  sustainability  standards,  such  as  EcoVadis 
Sustainability Ratings. More information on how we are using EcoVadis to support 
our procurement decisions can be found on page 135. 

In FY22, we trialled reverse collections from 80 viable UK retail showrooms, 

which resulted in 20% of all UK returns being transported more efficiently. 

WASTE MANAGEMENT
We recognise the many benefits of effective waste management systems to prevent 
landfill,  conserve  natural  resources,  reduce  costs  and  support  a  more  circular 
economy, and are streamlining our business processes and leveraging data to gain a 
more accurate and cohesive picture of waste generation, reduction and disposal to 
support our goal to achieve zero waste to landfill across our Group.

In the UK, we have 49 separate waste management arrangements through 
shopping centre landlords and waste management companies, and each of these 
comply  with  all  applicable  legislation  to  ensure  the  responsible  collection, 
transportation, monitoring, disposal and recycling of waste. 

In UK Retail, our largest waste management provider supports 27% of our 
showrooms and reports that in FY22, less than 1% of all waste collected was sent 
to landfill. The majority of our shopping centre landlords also report low or nil 
waste to landfill rates. 

Our  support  centres  are  serviced  by  a  reputable  waste  management 
providers,  who  reported  that  in  FY22,  99.9%  of  waste  collected  from  our 
Leicester Support Centre and Millfield sites was diverted from landfill.

FY20

FY21

FY22

Waste in 
Tonnes

% to
Landfill

Waste in 
Tonnes

% to 
Landfill

Waste in 
Tonnes

% to 
Landfill

UK

302

N/A

Net Sales (£ million)

585.5

268

606.5

1

375

809.6

2

To  better  inform  our  developing  sustainability  strategy  and  drive  further 
improvements, our goal for FY23 is to more accurately quantify our total waste 
volumes across our Group, including types of recycling and a breakdown of materials 
recycled and resources diverted from landfill. 

WASTE ELECTRICAL AND ELECTRONIC EQUIPMENT (WEEE) 
We strive to deliver continuous improvements to our recycling programme and in 
the UK comply with the WEEE Directive, which forms part of our Company policy 
and procedures. We encourage and enable WEEE recycling and in the US, recycle 
all  electronics  to  the  standards  of  the  Environmental  Protection  Agency  (EPA), 
Occupational Safety and Health Administration (OSHA), and federal and state laws. 

HA Z ARDOUS WASTE
We comply with all applicable national and international environmental laws and 
regulations, including the collection, treatment and disposal of hazardous waste, for 
which  we  use  licensed  contractors  who  operate  an  infrastructure  of  ISO9001, 
ISO14001 and OHSAS accredited hazardous waste treatment sites.

136 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022PACK AGING
While high quality, durable packaging is necessary to protect the pieces we sell, we 
are working with our brand partners and suppliers to limit excess packaging and 
introduce more sustainable materials wherever possible. 

The majority of our branded watch boxes are kept as storage and treasured 
as part of the product itself. However, we are also seeing an increase in innovation 
in  sustainable  packaging,  which  is  evident  in  Breitling’s  watch  box  made  from 
upcycled plastic bottles and Panerai’s latest packaging, which is produced by using 
at  least  72%  post-consumer  recycled  materials  to  reduce  carbon  emissions 
resulting from the production process by 4kg per item. 

We favour suppliers with well recognised sustainability certifications and our 
principal packaging suppliers operate to ISO9001 and ISO14001 quality standards. 
In the UK, our receipt wallets are 100% recyclable, our corrugated boxes have an 
average of 80% recycled content and our gift boxes are made from a minimum of 
80% recycled board. 

We are reducing our core transit packaging and where this is not possible, ask 
suppliers to ensure the materials they use are sourced responsibly, are recyclable 
and  can  be  easily  separated.  In  the  UK,  plastic  and  cardboard  packaging  is 
backhauled to our distribution centres for central processing, which enables us to 
monitor consumption before it is sent for recycling. Pallets are also backhauled 
and reused and in FY22 we will replace cardboard storage boxes with reusable 
tote boxes. 

We are continually looking for ways to make it easier for clients to be greener, 
including reminders to recycle gift boxes and adding handles made from recyclable 
materials to our paper carrier bags. 

In the UK, we are fully compliant with The Producer Responsibility Obligations 

(Packaging Waste) Regulations 2007, through the registered compliance scheme. 

PRODUCT INNOVATION
Luxury watches are characterised by a focus on product innovation and advancement, 
which is seen through an increase in more sustainable design and packaging. 

We  encourage  innovation  across  our  business  model  and  product  range, 
particularly  products  that  provide  an  added  ecological  or  social  value.  More 
information can be found on pages 152 to 155.

CIRCUL ARIT Y OF OUR PRODUCTS 

The craftmanship and quality of the watches we sell is key to their longevity 
and we are fortunate that our timepieces and high-quality jewellery items are 
often handed down generations as heirlooms or resold to be worn again. 

We are helping to further extend the life span of watches and jewellery, with 
our  pre-owned  watch  business,  the  restoration  and  resale  of  vintage 
jewellery from designer brands and a significant investment into after-sales 
and servicing.

Repairs are critical in protecting and prolonging the life of clients’ watches, so 
therefore  we  employ  a  network  of  55  highly  skilled  and  accredited 
watchmakers in key locations across our Group, who are supported by 27 
quality control, administration and polishing specialists. 

In  response  to  the  increasing  demand  for  these  services,  we  opened  our 
National Watch Service Centre in the UK in 2019 and continue to enhance 
our workshops and add capacity wherever possible. 

In the US, our acquisition of Betteridge and the pre-owned watch business 
Analog:Shift are also key contributors to our circular economy goal to keep 
products at their highest utilisation for as long as possible. In the UK, this is 
further supported with a Susan Caplan range, which specialises in restoring 
vintage designer jewellery. 

OUR FOCUS ON CIRCUL ARIT Y

  R ECOVER

1 .

P

R

O

D

U

C

T

I

O

N

E
C
U
D
E
R

.

4

C

O

N

S

U

M

P

TI

O

N

3. REU S E

REDUCE  WASTE

2

.

R
E
C
Y
C
L
E

N

RIB U TIO

T

D I S

137 

Recover 
 – Seek to range more products where waste has been 
designed out and recovered back into production 
processes, such as watch straps and packaging

 – Save parts from our Watch Service Centres for recycling 

Recycle 
 – Achieve zero waste to landfill across our Group 

Reuse 
 – Increase after-sales and servicing capacity 

 – Significantly grow the sale of pre-owned watches across 

our Group

 – Source 100% renewable energy, in properties we control, 

across our Group by 2025

Reduce 
 – Reduce packaging

 – Eliminate waste from our workshops

 – Promote the sustainable attributes of the products we sell

STRATEGIC REPORT   |   GOVERNANCE REPORT   |   FINANCIAL STATEMENTS 
 
E N V I RO N M E N TA L , S O C I A L  A N D  G OV E R N A N C E
continued

TASK FORCE  FOR CL IM ATE - R E L ATE D 
FI NA NCI A L  DISCLOSU R E

SUPPORTING THE UNITED NATIONS 
SUSTAINABILIT Y DEVELOPMENT GOALS

The Watches of Switzerland Group is committed to operating in way that 
is sustainable and in line with our Company Purpose to care for our local 
communities and our planet. 

Since disclosing our first Task Force on Climate-Related Financial Disclosures 
(TCFD) statement in FY21, we continue to implement the recommendations of 
the  Financial  Stability  Board  (FSB)  and  take  the  necessary  steps  towards 
implementing  a  more  structured,  transparent  and  measurable  sustainability 
strategy, which leverages TCFD recommendations and successfully manages any 
potential future impacts of climate change on our business. 

We are committed to becoming Net Zero before 2050. To achieve this and 
ensure climate considerations are incorporated into everyday strategic decision-
making,  we  have  increased  climate  change  from  an  emerging  risk  in  FY21  to  a 
principal risk in FY22. 

Also in FY22, we committed to near term SBTs and, at the time of writing, 
were in the process of obtaining target validation with the Science Based Targets 
initiative (SBTi). 

As a UK premium listed company, we will report all non-financial disclosures 
on a ‘comply or explain’ basis against the recommendations of the TCFD. This is 
consistent  with  the  requirements  from  the  UK  Financial  Conduct  Authority 
(FCA).  The  Group  has  taken  into  account  all  the  guidance  stipulated  for 
consideration by the Listing Rule 9.8.6R(8). 

To  align  with  the  Companies  (Strategic  Report)  (Climate-related  Financial 
Disclosure)  Regulations  2022,  our  TCFD  disclosure  is  stated  in  full  within  our 
Annual Report and Accounts.

COMPLIANCE STATEMENT
In meeting the requirements of Listing Rule 9.8.6 R, we have concluded that:

We fully align with TCFD recommended disclosures:

 –  Governance a) and b) 

 –  Strategy c)

 –  Risk Management a) b) and c) 

 –  Metrics and targets a) and c)

We partially align with TCFD recommended disclosures:

 –  Strategy a) and b)

 – Metrics and targets b)

In the table below, we reference where the disclosures are located within our 
Annual Report and Accounts or explain why we align. In assessing alignment, we 
took into consideration the guidance documents referred to in the Listing Rule 
guidance notes.

TCFD Disclosure

a.  Describe the Board’s oversight  
of climate-related risks and 
opportunities

Cross-
reference

Page 140

b.  Describe management’s role in 

Page 140

assessing and managing 
climate-related risks and 
opportunities

a.  Describe the climate-related  
risks and opportunities the 
organisation has identified 
over the short, medium,  
and long term

Pages 141 
to 144

Summary of disclosure

Where we are on our journey

Next steps

Governance

Climate-related issues are addressed at 
least three times a year by the ESG 
Committee chaired by Independent 
Non-Executive Director, Rosa Monckton. 
Additionally, Brian Duffy has overall 
responsibility for climate-related issues.

Management assesses and manages 
climate-related risks and opportunities 
within ESG and Audit Committees. 
Additionally, senior management monitors 
carbon emissions and reviews progress 
towards carbon reduction targets. Please 
see Governance diagram on page 140.

Strategy

The Group considers climate-related risks 
and opportunities across the short (<5 
years), medium (5-10 years) and  
long term (>10 years).
The risks and opportunities identified 
from the qualitative and quantitative 
climate scenario analysis conducted in 
FY22 are reported on pages 143 to 144.

138 

Currently we do not disclose the 
financial risk boundaries for 
determining which risks and 
opportunities could have a material 
financial impact on the Group. 

Climate-related risks and 
opportunities have been 
identified in FY22. The next 
step is to complete a review 
of our related financial risk 
boundaries in FY23 to 
ensure full alignment across 
the business. 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Cross-
reference

Page 141

TCFD Disclosure

b.  Describe the impact of 

climate-related risks and 
opportunities on the 
organisation’s businesses, 
strategy, and financial planning

c.  Describe the resilience of the 

Page 141

organisation’s strategy, taking into 
consideration different 
climate-related scenarios, 
including a 2°C or lower scenario

a.  Describe the organisation’s 

Page 156

processes for identifying and 
assessing climate-related risks 

b.  Describe the organisation’s 
processes for managing 
climate-related risks

Page 156

Page 156

c.  Describe how processes for 
identifying, assessing, and 
managing climate-related risks 
are integrated into the 
organisation’s overall risk 
management

Page 114

a.  Disclose the metrics used by  
the organisation to assess 
climate-related risks and 
opportunities in line with its 
strategy and risk management 
process

b.  Disclose Scope 1, Scope 2,  
and, if appropriate, Scope 3 
greenhouse gas (GHG) 
emissions, and the related risks

Page 146

c.  Describe the targets used  

Page 135

by the organisation to manage 
climate-related risks and 
opportunities and performance 
against targets

Summary of disclosure

Where we are on our journey

Next steps

During FY22, we have performed 
an initial assessment of climate risks 
associated with Scope 1 and 2 
emissions. We have considered 
these in the financial planning 
process. We do not currently have a 
defined process for integrating 
climate risks and opportunities and 
the estimated financial impacts of 
Scope 3 emissions into our financial 
planning process.
We do not disclose the results of 
our quantitative climate scenario 
analysis in terms of financial impacts. 

In FY23 we will integrate 
the results of the 
quantitative climate scenario 
analysis of Scope 1, 2 and 3 
emissions into our financial 
planning process.
In addition, we will look to 
disclose the quantitative 
financial impacts of our 
key risks. 

We have not yet assessed Scope 3 
related risks and plan to carry out a 
Climate Scenario Analysis on our 
value chain in FY23 to identify 
associated risks.

Having completed our 
Scope 3 analysis for the first 
time in FY22, we will work 
towards assessing and 
disclosing Scope 3 related 
risks in FY23. 

Our risk reporting describes the impact 
each risk and opportunity identified by the 
climate scenario analysis will have on our 
business strategy and financial performance. 
We undertook a quantitative climate 
scenario analysis to estimate the 
projected financial impact of three of the 
key risks to our business.
However, we are not yet disclosing the 
quantified financial impacts for each of 
our key risks. 

In 2021 the Group conducted a qualitative 
and quantitative climate scenario analysis 
considering an orderly (1.5 and 2°C), 
disorderly (2-3°C) and business as usual 
(4°C) scenario up to 2050 to identify the 
key climate-related risks and opportunities 
facing the Group and where in our 
operations they are realised. These risks  
are reviewed annually. 

Risk management

In FY22 the Group conducted a 
qualitative climate scenario analysis to 
identify and assess the key climate-related 
risks and opportunities facing the Group. 
The significance of each risk is determined 
based on the likelihood of the risk 
occurring and the potential impact of the 
risk.

This year we have identified climate 
change as a principal risk to better 
manage associated risks and 
opportunities. The Group has embedded 
a robust risk management process across 
all principal risks which is outlined on 
pages 156 to 158.

The Group identifies, assesses, and 
manages climate risk through our overall 
risk management approach. Climate risk is 
identified as a principal risk.

Metrics and targets

The Group monitors GHG emissions on 
an annual basis. Other metrics include 
energy consumption and percentage of 
renewable electricity. 
A new Group KPI to monitor carbon 
emissions has been created in FY22 (see 
page 114).

The Group reports Scope 1 and 2 GHG 
emissions. This year marks our first year 
of Scope 3 reporting. We have also 
assessed our Scope 1 and 2 risks by 
considering projected carbon pricing 
across different scenarios.

The Group is setting near term SBTs 
aligned to 1.5°C under the Paris Climate 
Agreement of 50% absolute reduction in 
Scope 1 and 2 and 42% absolute 
reduction in Scope 3 emissions by 2030 
from a FY20 base year.
Other targets include transitioning to a 
fully electric or alternative fuel fleet by 
2030 and sourcing 100% renewable 
energy, as well as 100% LED lighting in all 
properties within our control by 2025.

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continued

ESG GOVERNANCE
As part of our continual improvement and in acknowledgement of the serious threat 
posed by climate change, we undertook a review of our governance framework. 
This resulted in further evolving the role of the Board and its Committees in order 
to optimise the management of climate-related risks and opportunities across our 
business. More information can be found in the diagram below. 

ESG Committee: The ESG Committee is a Committee of the Board and is 
chaired by Rosa Monckton MBE, Independent Non-Executive Director. The ESG 
Committee  meets  at  least  three  times  a  year  to  discuss  and  address  climate-
related issues. 

 The overall aim of the ESG Committee is to play an active role in setting 
environmental objectives and reducing the Group’s impact on the environment 
by providing accountability against KPIs, such as sourcing renewable energy across 
our  Group by 2025 and achieving a 50% absolute reduction in Scope 1 and  2 
emissions  and  a  42%  absolute  reduction  in  Scope  3  emissions  by  2030  from  a 
FY20 base year.

Our new principal risk relating to climate change is monitored by the Audit 
Committee,  which  ensures  associated  risks  are  managed  at  the  top  governing 
level of our business.

Audit  Committee:  Our  Audit  Committee  reports  into  the  Board  and 
oversees the management of risks, under which climate change now falls. In FY22, 
we carried out a Climate Scenario analysis and the outcomes were presented to 
the Audit Committee as part of its assessment of the newly identified climate-
related risks and opportunities.

ESG  Steering  Group:  We  established  a  monthly  ESG  Steering  Group  in 
January 2022, with our CFO, Bill Floydd, taking overall operational responsibility 
for  climate  change  issues.  Our  ESG  Steering  Group  is  comprised  of  executive 
sponsors  who  have  formal  operational  responsibility  for  the  management  of 
climate related issues across the Group. 

Planet Working Group: This group is made up of subject matter experts 
from varying levels of our business. It supports our ESG Steering Group and is 
tasked  with  identifying  opportunities  to  collaborate  across  our  value  chain  to 
increase climate resilience and create shared value. 

In  August  2021,  Kesah  Trowell  was  appointed  as  Head  of  ESG  and  is 
responsible for guiding our sustainability journey. This appointment reflects our 
continued commitment to fully integrate sustainability across the business over 
the long term. 

The  roles  and  responsibilities  for  monitoring  climate-related  risks  and 

opportunities are summarised in our governance structure below.

TCFD/CLIMATE CHANGE GOVERNANCE

ESG BOARD COMMITTEE:

Responsibility for:
 – Approval of environmental targets
 – Reviewing key climate-related risks and opportunities and overseeing mitigation strategies as part of the 

quarterly review of principal and emerging risks

 – Ensuring actions are taken to meet environmental goals, targets & KPIs

TR ADING BOARD:

ESG STEERING GROUP:

Responsibility for: 
 – Ensuring actions to manage climate-related 
risks and opportunities are embedded into 
core business strategy

 – Delivering environmental goals, targets and KPIs
 – Ensuring adequate resource and funding is 

in place

Chaired by the CFO, it has responsibility for: 
 – Defining environmental goals, targets and KPIs over the 
short, medium and long term and monitoring progress
 – Ensuring actions to manage identified climate risks 
and opportunities are embedded into the Group’s 
risk management processes, core business 
strategy and financial decision-making

 Direct and advise

 Report and escalate

AUDIT COMMITTEE: 

Supports the Board in its responsibilities, 
including:
 – Considering climate change risks as part of 

the regular review of principal and emerging 
risks

 – Overseeing compliance with, and progress 

on, climate change reporting

 – Reviewing effective mitigation and risk 
management controls and providing 
accountability

 – Ensuring the TCFD statement is fair, 

balanced and understandable

INTERNAL /EXTERNAL SUBJECT MATTER LEADS/EXPERTS:

PL ANET WORKING GROUP: 

Coordinated by the Head of ESG and responsible for:
 – Identifying climate-related risks and opportunities and how they impact the business and value chain in the 

short, medium and long term

Colleague volunteers from every level of the 
Group. Responsible for:
 –  Championing environmentally sustainable 

 – Developing action plans to deliver environmental targets, tracking progress against targets and reporting to 

behaviours

the ESG Steering Group as required

 – Establishing and reviewing effective mitigation and controls to manage climate risks, through a quarterly report
 – Day-to-day delivery of climate goals and management of climate-related risks

ALL COLLEAGUES:

Responsible for:
 – Putting the Group Purpose into practice by applying environmentally sustainable behaviours
 – Reporting areas for improvement

 –  Embedding climate change culture and 

mindset

 –  Supporting the delivery of actions to meet 

environmental targets

 –  Identifying opportunities to collaborate 

across the value chain to increase climate 
resilience and create shared value

14 0 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022STR ATEGY
The Watches of Switzerland Group considers climate change to be a principal risk and 
our approach to climate change is embedded within our overall business strategy. 
Our ambition and drive to reach Net Zero emissions, as well as the already emerging 
risks associated with extreme weather and increasing temperatures, present both 
physical and transition risks as well as potential opportunities to our business. 

The Group considers climate-related risks and opportunities across the short, 

medium, and long term defined as:

Impact Time Horizon*

Year from 

Year to

Short term

Medium term

Long term

2021

2026

2031

2025

2030

2031+

Duration

<5 years

5-10 years

>10 years

* 

 Our time horizons were considered according to our sector, the nature of the climate-related risks we 
face, the long life span of our assets, our infrastructure and the geographies in which we operate. They 
are aligned with the time horizons used for wider strategic and business planning.

In FY22, we conducted a qualitative and quantitative Climate Scenario Analysis 
(CSA) with the support of an external consultant. The results of this work have 
assisted  in  our  understanding  of  the  climate-related  physical  and  transition  risks 
and  opportunities  that  could  impact  our  business  in  the  future  under  different 
climate scenarios and identified risks have been incorporated into our Group risk 
register.  Whilst  this  specific  piece  of  work  showed  no  material  impact  to  the 
Group, further work on financial risk boundaries will take place in FY23.

The climate scenario analysis considered the following scenarios using data 
from  publicly  available  third-party  sources  International  Energy  Agency  (IEA), 
Network  for  Greening  the  Financial  System  (NGFS)  and  IPCC  Shared 
Socioeconomic Pathways:

Scenario

1.5ºC
 – Rapid transition to a global low carbon economy
 – Unified regulations and ambitious climate policies are implemented immediately and smoothly

Transition scenario 

Physical scenario

NGFS Net Zero by 2050

Not considered

Below 2ºC
 – Steady transition to a global low carbon economy
 – Required by the TCFD recommendations
 – Aligns with the Group’s Net Zero target

2-3ºC disorderly transition
 – Delayed and disorderly transition leading to notable transition and physical impacts

4ºC
 – Business as usual emissions 
 – Assumes climate inaction 
 – No additional policies are implemented to address the climate agenda and  

temperatures rise to 4°C above pre-industrial levels

NGFS Below 2 degrees

IPCC SSP1 RCP2.6

NGFS Delayed Transition

IPCC SSP2 RCP4.5

NGFS Current Policies

IPCC SSP5 RCP8.5

These scenarios were selected to provide a wide understanding of the range of potential risks and opportunities that could be experienced across various plausible futures.

CLIMATE-REL ATED RISKS AND OPPORTUNITIES
Risks are prioritised using impact ratings of low, medium, or high. Impact ratings are an overall rating obtained from combining the likelihood of the risk or opportunity 
arising for the Group and the potential impact of the risk or opportunity if it were to be realised. This has been scored in line the Group’s risk register with the materiality 
of each risk being considered. Further details can be found on pages 142 to 144.

We have considered the risks and opportunities using the TCFD categories, which cover transition risks (political and legal, market, technology and reputation), 
physical risks (acute and chronic), as well as opportunities posed by a transition to a low carbon economy (resource efficiency, energy source, products and services, 
market opportunity). 

We consider risks across all our geographies. We have a relatively small number of operational sites (offices, showrooms and distribution centres) across the UK 

and the US. However, risks are likely to vary across different regions and site types.

The key risks identified by the qualitative CSA are summarised in the table on page 142. 

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continued

The table below includes all high rated risks. A wider range of risks were also considered but deemed to have a medium or low-risk rating and have therefore not 
been detailed in this table. The high rated risks are where we are focusing our adaptive initiatives.

Risk

Risk Type

Risk impact

Physical

High

Extreme weather 
events disrupting 
offices and 
distribution centres

Business area 
impacted

Operations

Time horizon

Short 
(<5 years)

Increased office and 
showroom energy 
requirements for 
heating and cooling

Physical

High

Operations Medium 

(5-10 years)

Legal requirement for 
fleet to be EVs UK

Transition High

Supply chain Medium 

(5-10 years)

Description of risk and  
impact anticipated

Risk mitigation

Our mitigation measures include: 
 – Using the Tableau Climate Risk dashboard to 
understand where the most severe flood, 
rainfall, heat, and wind events are and 
integrating them into standard risk management 
and business continuity approaches

 – Conducting detailed analysis assessments at 

high-risk sites in both the US and the UK from a 
damage and flood magnitude perspective

 – Identifying stock storage sites to ensure 

preparation for and resilience to climatic-related 
flood events

 – Implementing a comprehensive hurricane 

management document in the US, detailing 
specific activities to be taken should they occur. 
We will be expanding this to an extreme 
weather business continuity document 
integrating fluvial-flood management

 – In the UK, formalising our business continuity 

plan from extreme weather events causing sites 
to be impacted 

Our mitigation measures include: installing 
SMART meters across the whole UK estate and 
the use of temperature controls and group wide 
energy monitoring. 

Future mitigation measures we are considering 
include:

 – Updating heating and cooling appliances with 

the most efficient on the market

 – Collaborating with landlords to install the most 

efficient heating and cooling models

Our mitigation measures include:
 – Offering electric vehicles in the UK as part of 

our operational fleet and company cars

 – Ensuring third-party parcel distribution 

companies have made a commitment to 
reducing their carbon footprint 

 – Trialling reverse collections from our retail 

showrooms with one of our partners to reduce 
our carbon footprint

 – Introducing EcoVadis Supply Chain Sustainability 
ratings and asking suppliers to input climate data

Extreme weather events are 
projected to intensify and 
increase in frequency due to 
climate change. These events 
are likely to result in repair 
costs, loss of stock, adaptation 
investments and reductions in 
revenue from the inability to 
distribute products and closure 
of sites.

In the US, especially in Florida, 
hurricanes are an annual 
occurrence that have 
previously disrupted the ability 
to receive products and 
distribute them around the 
country. In the UK, increased 
extreme rainfall could lead to 
flash flooding and increased 
fluvial flooding. 

Climate change is expected to 
increase the instability of the 
atmosphere, meaning more 
extreme temperature events 
are likely to occur.

Temperature extremes 
will increase the office and 
showroom energy requirements 
for heating and cooling leading 
to increased costs. In addition, 
due to increased use of HVAC 
and heating equipment the costs 
associated with repairs and 
replacements are likely 
to increase.

New policies and regulations 
are expected to be 
implemented over the next 
decade with a shift towards a 
low carbon economy. 

In the UK this particularly 
impacts the sale of petrol and 
diesel vehicles which is legally 
mandated to end in 2030. 
Although the Group has a 
small fleet of vehicles in the UK 
there is a risk that the changes 
in regulations may impact it.

142 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022Risk

Risk Type

Risk impact

Business area 
impacted

Time horizon

Description of risk and  
impact anticipated

Risk mitigation

Changing consumer 
preferences

Transition High

Client

Medium 
(5-10 
years)

Clients are becoming more 
environmentally conscious 
with increased awareness of 
the source of raw materials 
and production methods of 
products they purchase, with 
many requesting evidence of 
this from retailers. This may 
result in decreased product 
demand if these requirements 
are not addressed.

Our mitigation measures include:

 – Providing source information on precious stones 

and metals used in our products

 – Carrying out audits on our jewellery suppliers.

 – Ensuring all polished diamonds are compliant 

with the latest World Diamond Council System 
of Warranties and to have originated from 
rough diamonds that are fully compliant with 
the Kimberley Process Certification Scheme 
(KPCS)

 – Making sure all gold is sourced from bars that 

are accredited under the London Bullion Market 
Association Good Delivery Scheme or the UAE 
Gold Good Delivery Scheme

 – Increasing our range of more environmentally 

friendly products and promoting more 
sustainable attributes in our marketing

While we recognise these risks, the opportunity around the transition to a low carbon economy is also significant to us. The key opportunities we identified from 
our qualitative CSA are detailed below:

Opportunity

Reduced energy consumption  
in showrooms, offices, and 
distribution centres

Opportunity 
impact

Business area 
impacted

High

Operations

Time horizon Description of opportunity

Plan to realise opportunity

Short  
(<5 years)

A large opportunity for the 
Group is to enhance resource 
efficiency through reducing 
energy consumption in our 
direct operations. 

To realise this opportunity, we are implementing 
various energy saving initiatives including:

 – Installing LED lighting 

 – Installing SMART meters, temperature controls 

and automatic lighting 

 – Updating heating and cooling appliances with 

the most efficient on the market

 – Collaborating with landlords to install the most 

efficient heating and cooling models 

To realise this opportunity, we are working to 
engage with our suppliers to understand where 
the most energy intensive parts of the business 
are. This will allow us to effectively reduce energy 
consumption and therefore carbon emissions.

Proactive collaboration with 
suppliers to reduce energy 
consumption in primary vendors

High

Supply 
chain

Short  
(<5 years)

In addition to reducing energy 
in direct operations the Group 
also has the opportunity to 
proactively engage with 
primary vendors to reduce 
energy consumption within our 
supply chain. 

Use of renewable energy  
in showrooms and offices

High

Operations

Short  
(<5 years)

Transitioning to renewable 
energy presents an opportunity 
for the Group to reduce 
emissions as well as diversifying 
our energy supply and reducing 
our dependence on fossil fuels. 

We are working to realise this opportunity with 
all UK showrooms already using 100% renewable 
electricity. In the US, more showrooms are 
rented from landlords with inclusive energy 
contracts, meaning visibility of the sourcing of 
energy is more challenging. Proactive engagement 
with landlords will be key to meeting targets in 
this area.

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continued

Opportunity

Marketing on the prolonged 
lifetime of watches and jewellery 
to encourage clients to retain and 
repair watches and jewellery 
instead of disposing of them

Opportunity 
impact

Business area 
impacted

Time horizon Description of opportunity

Plan to realise opportunity

High

Supply 
chain

Short  
(<5 years)

One of the key selling points for 
our products is that they are 
products for life and we 
encourage our clients to keep 
them for generations. With 
clients becoming more 
environmentally conscious there 
is increased demand for 
sustainable long-life products. 
The Group has a significant 
opportunity to support the 
longevity of products by 
enhancing in-house watch, 
jewellery, and silverware repair 
and service centres.

To realise this opportunity, we are continuing to 
enhance our in-house watch, jewellery and 
silverware repair and service centres by:

 – Plans to maximise the capacity of our new 

National Watch Service Centre in Manchester 
established in 2020

 – Working to open an additional Watch Service 

Centre in the Midlands, UK

We also encourage trade-ins on watches, and we 
are actively developing our pre-owned luxury 
watch proposition in both the UK and US, where 
we refurbish, guarantee and sell on the watches, 
increasing the overall circularity of products.

Following  the  qualitative  CSA,  a  quantitative  CSA  was  subsequently  conducted  to 
quantify  the  potential  financial  impact  as  well  as  other  business  impacts  such  as 
consumer  sentiment  and  impacts  to  the  value  chain  of  key  risks.  Additionally,  the 
assessment  allowed  the  Group  to  identify  our  risk  hotspot  locations  to  inform 
mitigation actions. The following high rated risks were analysed in the quantitative CSA:

 – Extreme weather events disrupting offices and distribution centres 

 – Increased office and showroom energy requirements for heating and cooling 

To assess the exposure of the Group’s sites to extreme weather events and the 
increased  energy  requirements  for  heating  and  cooling,  the  following  indicators 
were considered:

 – Fluvial flooding

 – Hurricane flooding

 – Days exceeding 35ºC and 38ºC

 – Cooling degree days (the sum of the number of degrees that a day’s average 

temperature is above 18°C)

 – Heating degree days (the sum of the temperature increment between the 
day’s average temperature and 18°C and the number of days this occurs)

 – Wind speed

The key findings from the quantitative climate scenario analysis were as follows:

 – Projected >2,000 Heating Degree Days in all sites across the UK by 2030 in a 
>4°C scenario. This will lead to increased usage of HVAC systems, repair and 
replacement costs

 – Fluvial flooding poses risk to sites in the UK with the Bristol and Kingston 

These  key  findings  have  enabled  the  Group  to  identify  at  risk  areas  within  our 
operations and implement adaptive measures accordingly as described in the risk 
table, allowing us to increase the resilience of our strategy to climate-related risks 
and opportunities.

The  estimated  financial  impact  that  these  physical  risks  could  have  on  the 
Group  has  been  calculated  for  both  a  low  (<2ºC)  and  high  (>4ºC)  carbon 
scenario. The Group will be working on using these estimations to integrate into 
our current financial planning process over the coming years. 

Additionally, the impact of carbon pricing on energy consumption and direct 
emissions was considered. Although this risk was identified as a medium risk in 
the qualitative CSA understanding the impact of carbon pricing allows the Group 
to identify risks directly linked to our Scope 1 and 2 emissions and establish an 
understanding  of  cost  surrounding  potential  market,  policy  and  technological 
changes intended to facilitate the transition to a low carbon economy.

In  FY23,  we  will  explore  these  risks  and  opportunities  in  further  detail 
integrating the analysis further into our business strategy and risk management 
processes as well as focusing on developing longer term climate mitigation and 
adaptation planning. 

Identified climate-related risks and opportunities will be reviewed annually. 
Across our Group we support the transition to a low carbon economy and 
have committed to the SBTi. We have set near term SBTs aligned to 1.5°C under 
the Paris Climate Agreement of:

Public Commitments

Scope 1 and 2

Near term SBTs aligned to 1.5°C 
under Paris Climate Agreement

50% reduction in absolute emissions 
by 2030 from a FY20 base year

42% reduction in absolute emissions 
by 2030 from a FY20 base year 

Net Zero

2050

locations being at the highest risk. The short forecast time for fluvial flooding 
could result in loss of stock and costs of repairs

Scope 3

 – Average projected 24% increase from baseline number of cooling degree 

days/year in the US to 2030 in a >4ºC scenario

 – Average projected 91% increase from baseline number of days/year > 35ºC in 
the US to 2030 in a >4ºC scenario. This will be results higher overheads to 
cool sites

 – 7/12 sites in Florida are at risk of flooding above 2m by 2030 in a >4ºC scenario

 – Fluvial flooding poses a greatest risk to the US sites compared to hurricane 

induced flooding due to a shorter forecast time

144 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022The Group has already implemented several emission reduction initiatives across 
our operations and value chain (see pages 135 to 137). We are also developing a 
Group Climate Strategy to focus on achieving Net Zero emissions before 2050. 

This includes:

 – Actions to reduce energy consumption in showrooms, offices and distribution 

centres 

METRICS AND TARGETS
Our  carbon  footprint  consists  of  direct  (Scope  1)  emissions  from  gas  and  fuel 
consumption, indirect (Scope 2) emissions from purchased electricity and all other 
indirect (Scope 3) emissions that occur in our value chain. The table on page 146 
provides a detailed breakdown of our Scope 1, 2 and 3 GHG emissions by activity, 
calculated with reference to the Greenhouse Gas Protocol. 

In addition, the Quantitative Climate Scenario Analysis assessed the future 

 – Updating heating and cooling appliances with the most efficient on the market

impact of carbon pricing on our Scope 1 and Scope 2 emissions. 

 – Collaborating with landlords to install the most efficient heating and cooling 

models

 – Transitioning to an electric and alternative fuel fleet 

RISK MANAGEMENT
The Group defines risk as uncertainty around the organisation’s ability to achieve 
its  objectives  and  execute  its  strategy  effectively.  This  year  we  have  identified 
climate change as a principal risk to better manage associated risks and opportunities. 
The Group has embedded a robust risk management process across all principal 
risks which is outlined on pages 156 to 158. 

The Group’s risk management framework helps identify, assess, manage, and 
monitor risks to within the risk appetite set by the Board, whilst taking advantage 
of opportunities as they are presented. Management is responsible for minimising 
the adverse exposure to the Group and its stakeholders. 

In  July  2021,  Brian  Duffy,  CEO,  was  identified  and  appointed  as  the  key 

person responsible for climate-related risks at Board level.

Climate risks are monitored on an ongoing basis, which allows us to capture 

any changes and adapt fluidly. 

To assess climate risk, in FY22, we conducted a qualitative climate scenario 
analysis  for  the  first  time,  which  is  detailed  within  the  strategy  section  of  our 
TCFD disclosure. The classification of the climate risks identified is outlined in the 
strategy section of our disclosure and is in line the Group’s risk register, with the 
materiality of each risk being considered. Further details can be found on page 141.

We have set a goal to reach Net Zero emissions by 2050. To achieve our 
ambition, the Group has registered with the SBTi and is committed to achieving 
near  term  SBTs  reducing  absolute  Scope  1  and  2  emissions  50%  and  absolute 
Scope 3 emissions 42% by 2030 from a FY20 base year.

Our Group climate-strategy focuses on a number of key metrics to assess 
and manage climate-related risks and opportunities across our operations. The 
following climate-related KPIs are at the core of our climate strategy:

 – Transition to 100% LEDs in all showrooms and warehouses by 2025 across 

our Group

 – Transition to renewable energy in the UK by FY22 and Group by 2025, 

wherever possible (target will cover landlord energy supplies) 

 – Transition to EV or alternative fuel fleet by 2030 across our Group 

The  Group  will  also  be  participating  in  the  2022  CDP  (formerly  the  Carbon 
Disclosure Project) climate change questionnaire, which will require us to build an 
in-depth understanding of climate-related risk and enable us to review and improve 
on our carbon impact.

TCFD PROGRESS ROADMAP
The table below summarises progress and key steps taken by the Group on our journey to fully align to the TCFD recommendations.

FY21

FY22

FY23+

 – Disclosure of our first voluntary TCFD 

 – Made climate change a principal risk to the business 

Annual Report narrative 

 – Collaboration with an external consultancy  

to undertake a TCFD Gap analysis to identify 
potential gaps against TCFD 
recommendations

 – Undertook a qualitative and quantitative 

Climate Scenario Assessment against multiple 
scenarios

 – Committed to setting a near term SBTs 

through the SBTi

 – CEO given overall responsibility for climate-related issues. 

 – Establishment of ESG Committee, responsible for risk 

identification and management 

 – Verifying our near term SBT by FY23 through the SBTi

 – Responding to CDP questionnaire on climate change to 
build an in-depth understanding of climate-related risk 
and review and improve on our carbon impact

 – Implementing Global Sustainability Ratings Network and 

 – The Group plan to conduct a further quantitative 
CSA on key climate-related risks across our value 
chain

 – Supply chain engagement strategy to help manage 

and mitigate our value chain emissions

Platform, EcoVadis, to help manage our value chain 
emissions

14 5 

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continued

Global GHG Emissions Data

Scope 1: Direct combustion from owned 
and controlled sources (tCO2e)
Scope 2: Indirect emissions from the 
generation of purchased electricity, heat, 
steam or cooling (Location-based) (tCO2e)
Total Gross Scope 1 and 2 (tCO2e)
Total energy consumption associated with 
the scope 1 and 2 emissions (kWh)
Scope 3 Emissions
Category 1 – Purchased Goods and 
Services (1)
Category 2 – Capital Goods (1)
Category 3 – Fuel- and energy-related 
activities (2)
Category 4 – Upstream Transportation 
and Distribution (1)
Category 5 – Waste Generated  
in Operations (3)
Category 6 – Business Travel * (4)
Category 7 – Employee Commuting (5)
Category 11 – Use of Sold of Products * (6)
Category 12 – End-of-life treatment  
of Sold Products (7)
Total Gross Scope 3 (tCO2e)
Emission Intensities
Revenue (£’000)
Scope 1 & 2 Intensity Ratio  
(tCO2e per £’000 revenue)

* Calculated as Group Figure.

FY22

US

83

UK

263

1,611
1,874

1,640
1,723

EU

n/a

1
1

Total

346

3,252
3,598

FY21

US

118

UK

214

Total

332

FY20

US

64

UK

264

1,693
1,907

1,283
1,401

2,976
3,308

2,344
2,608

1,456
1,520

Total

328

3,800
4,128

8,595,086 4,757,151

5,620

13,357,857

8,041,005

3,562,929 11,603,934

10,281,037 3,969,453

14,250,490

225,641
13,637

104,380
6,295

649

1,021

10
–
1,628
–

639

636

2
–
573
–

64
242,650

16
112,541

26
n/a

0

n/a

n/a
–
n/a
–

n/a
26

330,047
19,932

154,489
8,662

72,908
3,748

227,397
12,410

148,065
6,854

58,063
3,637

206,129
10,491

1,288

1,657

12
1,067
2,201
8

433

801

7
–
852
–

324

403

1
–
465
–

757

1,204

8
280
1,317
6

606

742

7
–
1,318
–

392

423

0
–
426
–

998

1,165

7
917
1,744
1

80
356,292

41
165,285

8
77,857

49
243,428

70
157,662

6
62,947

76
221,527

809,601

428,383

n/a

1,237,984

606,452

298,625

905,077

585,473

225,039

810,512

0.0023

0.0040

n/a

0.0029

0.0031

0.0047

0.0037

0.0045

0.0068

0.0051

Methodology
The Group’s approach to calculating and reporting its GHG emissions follows the WRI.WBCSD GHG Protocol 
Corporate Accounting and Reporting Standards (Revised) on how to measure and monitor GHG emissions.

Scope 1 and 2 emissions have been reported above where the Group has operational control of a property 
or an asset. This includes properties which the Group operates but which are not included as leases within 
the financial statements on account of the substitution rights the landlords have (as noted within note 1 of 
the financial statements). 

The Groups uses three external data sources, for the emissions factors used, being:

1.   UK Government GHG conversion factors for company reporting (2021 BEIS condensed set, full set and 
methodology). These were used to convert our car fleet to kWh and tCO2e and our electricity, gas and 
refrigerant usage to tCO2e.

2.   US EPA (eGRID) emission factors for greenhouse gas inventories for US electricity generation (eGRID 2022).

3.   Manufacturers’ emissions factors for cars, uplifted for the UK real-world factor (2021 BEIS Government 

GHG conversion factors for company reporting).

All  Scope  3  emission  calculations  follow  the  guidelines  and  methodologies  that  are  outlined  in  the 
Greenhouse protocol. The Greenhouse Gas Protocol is the most widely used greenhouse gas accounting 
standard. It provides a framework for businesses and governments to measure and report their greenhouse 
gas emissions. 

Emissions Conversion Factors from the Department for Business, Energy & Industrial Strategy (BEIS) and 
the US Environmental Protection Agency (EPA) have been used. For our US operations, emission factors 
from  the  International  Energy  Agency  have  also  been  used  for  the  estimation  of  emissions  relating  to 
Distribution (T&D) losses. 

See opposite more information regarding the methodology and data sources used for Scope 3 calculations. 

(1)  Spend - based emission factors from the Environmentally Extended Input Output CEDA database have 

been employed for the emission calculations due to limited primary activity data. 

(2)  Well-To-Tank and Transmission (WTT) and T&D emissions have been calculated using the BEIS and IEA 

emission factors for WOSG’s electricity, natural gas and fuel used in company owned vehicles.

(3)  Emissions  relate  to  WOSG’s  office  and  stores  waste  disposal  activity.  In  the  UK,  waste  has  been 
estimated using store area and for the US we used sales data. We have applied UK recycling rates across 
the Group and assumed a consistent UK store area over the three-year period. Emissions calculations 
have taken into consideration % of waste landfilled and % of waste diverted from landfill. BEIS emission 
factors have been used. 

(4)  Business travel emissions consider emissions relating to Hotel Stays, Flights, Taxi rides as well as Tube/
Rail journeys. A combination of both EEIO spend-based and BEIS emission factors have been used.

(5)  Employee  commuting  and  home  working  emissions  have  been  calculated  using  EcoAct’s  proprietary 
Homeworking emissions Whitepaper (https://info.eco-act.com/en/homeworking-emissions-whitepaper-2020)

(6)  Emissions that relate to the energy consumed from WOSG’s Quartz and Smart watches that require 

electricity for the charging of their battery.

(7)  Emissions relate to the disposal of product packaging. BEIS emission factors are used for UK operations 
while  EPA  factors  have  been  used  for  US  Operations.  NOTE  -  emissions  relating  to  the  disposal  of 
watches and jewellery have been excluded from the calculation as these products are high in value and 
they are either repurposed or resold within a 100 year timeframe.

The Scope 1, 2 and 3 emissions and associated scope 1 and 2 energy consumption data for 2022 have been 
independently assured through a limited assurance engagement conducted in accordance with International 
Standard  on  Assurance  Engagements  3000  ‘Assurance  engagements  other  than  audits  or  reviews  of 
historical financial information’, by BDO LLP.

14 6 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022147 

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continued

R ESPONSIBL E   SOU RCI NG 

SUPPORTING THE UNITED NATIONS 
SUSTAINABILIT Y GOALS

FY22 PERFORMANCE HIGHLIGHTS

 – Completed a review of our supply chain 

due diligence 

 – Developed and piloted a bespoke 

responsible sourcing programme in line with 
industry best practice and our Supplier Code 
of Conduct

 – Introduced additional due diligence checks 
for goods not for retail (GNFR) suppliers
 – Set near term targets to reduce Scope 3 

emissions by 42% by 2030

FY23 AREAS OF FOCUS 

 – Ongoing supplier engagement to further 

understand the impacts of the products we 
sell throughout their lifecycles to achieve our 
commitment to Net Zero emissions, support 
traceability and strengthen resilience

 – Implementing a Global Sustainability Ratings 

Platform to support supply chain 
management, transparency and due diligence

 – Increasing our range of socially and 

environmentally preferable options, such 
vegan watch straps, recycled gold and 
reduced packaging 

 – Actively promoting products produced from 

environmentally and socially favoured materials
 – Liaising with brand partners to equip colleagues 
with the training they need to help clients make 
more informed purchasing decisions 

APPROACH 
As a world class retailer, our clients expect everything they buy from us to 
be sourced responsibly, from a supply chain free from forced labour. We 
take our duty to all our stakeholders, and society, extremely seriously and 
have strict policies and procedures in place to make sure everyone we do 
business  with,  shares  our  commitment  to  upholding  human  rights  and 
protecting our planet for future generations. 

Suppliers  are  key  to  helping  us  reach  our  Net  Zero  emission  target  and 
addressing areas of public concern, such as animal welfare, along with implementing 
robust traceability mechanisms.

Social  and  environmental  criteria  are  built  into  our  tender  processes  and 
contractual terms and we regularly engage with our brand partners and suppliers 
to ensure responsible sourcing practices. 

Innovation is also widely encouraged across our business model and product 
range to help optimise performance and minimise any negative impacts resulting 
from our operation. 

“To meet the changing needs and 
expectations of our clients and 
wider society, it’s crucial we work 
in partnership with our suppliers to 
understand the environmental and 
social impacts of our product range 
and services.”

JIM CRICHTON 
BUYING & MERCHANDISING DIREC TOR

14 8 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022OUR BUSINESS IMPACTS
We acknowledge the watch and jewellery industry has an increased risk of human 
rights  violations  in  its  precious  metals,  diamonds  and  gemstones  mining  supply 
chains, as well as the potential for negative environmental impacts as a result of 
mining processes. 

In line with our Company Purpose to care for our communities and our planet, 
we  strive  to  go  beyond  basic  risk  management  and  compliance,  by  integrating 
human rights and environmental considerations into every commercial decision we 
make, with the aim of safeguarding against risk and growing our product range from 
more ethically aware and responsible supply chains.

SUPPLIER CODE OF CONDUCT AND SUPPLIER MANUAL
Through our Supplier Code of Conduct and Supplier Manual, we provide suppliers 
with  clear  guidelines  on  the  high  standards  and  common  values  we  expect  to 
ensure the products we sell are ethical, and are produced and transported in a way 
that is not harmful to our environment. 

Our Supplier Code of Conduct sets out our minimum requirements across 
human rights, labour, environment, anti-corruption, integrity, business ethics, data 
security and social impact, which must be applied in addition to compliance with all 
relevant national and international legislation. 

All suppliers must read, sign and adhere to this Supplier Code of Conduct, or 

publish an equivalent commitment. 

We have introduced training to equip relevant colleagues with the knowledge 
and  skills  they  need  to  uphold  our  responsible  sourcing  standards  and  our 
Whistleblowing Policy allows individuals within our supply chain to report concerns 
in relation to issues such as human rights contraventions or materials from Conflict 
Affected and High Risk Areas. 

SUPPLY CHAIN MANAGEMENT SYSTEM

EcoVadis is a global sustainability ratings network and platform which enables 
us to identify preferred suppliers and monitor performance using a ‘supplier 
performance dashboard’. 

From  July  2022,  suppliers  will  be  asked  to  register  with  EcoVadis  and 
complete  an  online  supplier  assessment  against  a  comprehensive  set  of 
sustainability criteria.

The information provided through this secure and confidential platform, is 
then subject to expert validation, verification, 360 analysis and scoring. 

EcoVadis allows us to carry out robust due diligence screening and identify 
suppliers most at risk of contravening our Supplier Code of Conduct, while 
further supporting them with access to training materials in local languages 
and,  where  necessary,  corrective  action  plans.  The  platform  also  captures 
primary carbon emission data and supports our climate strategy to achieve 
Net Zero carbon across our value chain by 2050. 

DUE DILIGENCE AND FACTORY AUDITS 
The Group is committed to going beyond basic risk management and compliance 
to protect human rights within our supply chain and direct operations and minimise 
our  impact  on  the  environment.  If  we  find  evidence  of  a  serious  breach  of  our 
terms, we will not hesitate to terminate our contract, publicly disclose details and 
notify the relevant authorities. 

UL Verification Services were engaged in October 2020 to help us develop a 
bespoke responsible sourcing programme to support compliance with our Supplier 
Code of Conduct and carry out assessments of facilities, processes and systems in 
order  to  highlight  inconsistencies,  weaknesses  and  risks  related  to  regulatory 
requirements and brand reputation, as well as identify strengths and opportunities.
During  the  summer  of  2021,  three  supplier  manufacturing  facilities  were 
subject to audits as part of a pilot to test our responsible sourcing programme. A 
number of improvements were made as a result of this trial and the programme 
is being further enhanced to integrate with the EcoVadis system ahead of a full roll 
out in FY23. 

We  are  building  strong,  long  term  relationships  with  our  suppliers  and  will 

always aim to collaborate to resolve issues, wherever reasonable.

RUSSIAN SANCTIONS 
The Group complies with all international sanctions issued by the UK Government, 
the US Government and the EU, and require our suppliers to do the same.

The invasion of Ukraine by Russian forces on 24 February 2022, set in motion 
an unprecedented range of sanctions on Russia, including the trade of diamonds, 
coloured gemstones and precious metals such as gold, silver and platinum.

The Group took action to cease all trade in these materials from sanctioned 
Russian sources and wrote to suppliers to remind them that they must comply 
with all relevant national and international law and legislation, which includes all 
sanctions and requirements imposed by the US Department of the Treasury and 
its Office of Foreign Assets Control. 

In response to the humanitarian crisis in Ukraine, The Watches of Switzerland 
Group Foundation made a £100,000 donation in March 2022, to the British Red 
Cross in support of their Crisis Appeal to provide food, water, medicine, warm 
clothing and shelter to those affected.

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continued

RESPONSIBLE JEWELLERY COUNCIL 
The RJC is a registered not-for-profit company and the world’s largest standards 
authority for responsible jewellery. 

The Watches of Switzerland Group has been an accredited member of the 
RJC since 2011, which involves rigorous independent audits to obtain and retain 
accreditation status and ensure compliance with their Code of Practices. 

On  31  March  2022,  we  withdrew  our  membership  of  the  RJC  in  protest 
against their failure to respond swiftly and decisively to the conflict in Ukraine, by 
leading our industry and dissolving its links to Russia amid allegations of human 
rights abuses by Russian forces. 

The RJC later responded by accepting the resignation of a large Russian mining 
company from their Board, a change in leadership and the establishment of a new 
governance taskforce to help rebuild stakeholder confidence. 

At  the  date  of  this  report,  the  Watches  of  Switzerland  Group  has  not 
re-joined the RJC, however, we continue to uphold the principles of their Code 
of Practices through our own Supplier Code of Conduct and require our suppliers 
to do the same. We fully expect the highest standards of responsible business 
practices and seek assurance to this effect. 

While membership of the RJC is no longer a stipulation for doing business 
with  us,  we  encourage  all  suppliers  to  align  with  well-recognised  sustainability 
standards and certifications. 

We will continue to monitor the situation with the RJC and our position, while 
focusing our efforts on further strengthening our supply chain due diligence in line 
with best practice. 

HUMAN RIGHTS AND MODERN SL AVERY

We take great pride in operating with integrity and transparency and would 
never knowingly engage with a supplier that is in any way involved in human 
trafficking, servitude, forced labour or any other aspect of modern slavery.

The Group supports the principles set out in the UN Universal Declaration 
of Human Rights and has measures in place to identify, assess and mitigate 
potential labour and human rights abuses across our value chain. 

There  have  been  no  violations  reported  in  relation  to  human  rights  by  our 
Group  businesses  in  FY22.  More  information  on  our  commitment  and 
approach to Human Rights can be found in our Modern Slavery Statement, 
which can be found on our website thewosgroupplc.com. 

FREEDOM OF ASSOCIATION AND COLLECTIVE BARGAINING 
Our Supplier Code of Conduct and Supplier Manual sets out our expectations in 
relation to freedom of association and collective bargaining and requires employers 
to adopt an open aptitude towards trade unions and their activities. All workers, 
without distinction, should have the right to establish and join organisations of their 
own choosing and bargain collectively without prior authorisation or interference 
from government or one another. 

KIMBERLEY PROCESS CERTIFICATION SCHEME AND THE WORLD 
DIAMOND COUNCIL SYSTEM OF WARR ANTIES 
All suppliers of diamonds, or jewellery incorporating diamonds, must comply with the 
Kimberley Process Certification Scheme, as well as all laws in relation to this scheme 
and the World Diamond Council System of Warranties Assurance (WDC SoW). 

Any  diamonds  supplied  to  us  must  be  conflict  free  and  accompanied  by 
written  guarantees  in  line  with  WDC  SoW  Assurance.  We  will  not  accept  an 
invoice without this statement. Once a diamond is imported and ready for trade, 
we also require a WDC SoW Assurance statement on every invoice for rough 
diamonds, polished diamonds, or diamond jewellery, through to the final invoice 
to clients. 

Records of warranty invoices received, as well as invoices issued when buying or 

selling diamonds, are audited and reconciled on an annual basis.

GOLD AND OTHER PRECIOUS METALS
Our Supplier Manual sets out standards for the responsible sourcing of precious metals.
All  precious  metals  supplied  to  us  must  demonstrate  legal  compliance 
according to all the provisions of the financial market supervisory authority and 
be  sourced  from  refineries  on  the  London  Bullion  Market  Association  Good 
Delivery List or the UAE Gold Good Delivery Scheme. 

Precious metals can be repeatedly recycled with no degradation in quality or 
value and are indistinguishable from newly mined metals. A ring made with newly 
mined gold can have a carbon cost of up to 64kg in greenhouse gas emissions, 
compared to as little as 100g when made with recycled gold. Mindful of this, we 
have an ambition to utilise recycled gold beyond average industry ratios in our 
jewellery ranges, which is supported by the introduction of product lines, such as 
rings made from recycled gold and platinum. 

An increasing number of our watch suppliers are using recycled gold in their 
manufacturing processes, for example, some of our suppliers have invested in their 
own  foundries  and  refining  facilities,  allowing  them  to  bring  precious  metals 
processing in house for full traceability and enabling them to reuse production chips 
and scrap. 

ANIMAL WELFARE AND WATCH STR APS 
We  will  not  tolerate  any  harsh  or  inhumane  treatment  of  animals  and  only  buy 
watches through the most reputable manufacturers. 

All watch suppliers must provide written confirmation that any animal skins 
used to make straps are sourced from farmed and sustainably managed sources 
and  conform  to  relevant  international  laws,  including  the  Convention  on 
International Trade in Endangered Species. 

We are growing our range of more socially and environmentally preferable 
product options, including straps made from materials such as recycled plastic, 
rubber and cloth. 

Luxury  watches  are  characterised  by  a  focus  on  product  innovation  and 
advancement, which is seen through an increase in more sustainable design, for 
example, the strap on Cartier’s Solar Beat Tank Must watch is made from apple 
pulp, cotton and polyurethane, while GUCCI’s Dive watch benefits from a strap 
made from bio plastic and a buckle formed from recycled steel. In summer 2022, 
Ulysses Nardin is set to launch their Diver Net watch with a strap and bezel made 
from recycled fishing nets and ocean plastic.

Watches from brands such as Raymond Weil are marketed with vegan friendly 
straps and we are working with brand partners to provide clients with more choice 
in line with changing lifestyle preferences and values. 

150 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022ORGANISATION FOR ECONOMIC CO-OPER ATION AND DEVELOPMENT 
(OECD) DUE DILIGENCE GUIDANCE 
The OECD Due Diligence Guidance is a risk-based approach to help organisations 
avoid  contributing  to  conflict,  serious  human  rights  impacts  and  financial  crime 
through their operations or mineral sourcing practices. We require all suppliers of 
watches and jewellery to adopt and implement the OECD 5-Step framework which 
includes  embedding  strong  management  systems,  identifying  risks,  independent 
third-party audits and transparency. 

ANTI-BRIBERY AND CORRUPTION
The Anti-Bribery and Corruption Policy is regularly reviewed by the Audit Committee 
and reinforces that the Board is committed to conducting the Group’s business affairs 
to ensure that it does not engage in or facilitate any form of corruption. The aim of the 
Policy is to ensure compliance with applicable anti-bribery and corruption legislation 
and regulation and to ensure that colleagues act responsibly and ethically at all times 
when  conducting  business.  It  also  sets  out  the  Group’s  protocols  in  relation  to 
hospitality and gifts. The Board has overall responsibility for this policy. The Group’s 
Company Secretary & General Counsel has day-to-day responsibility for the Policy and 
will  report  to  the  Chair  of  the  Audit  Committee  and  to  the  Board  as  required. 
Colleagues are required to complete mandatory e-learning annually.

WHISTLEBLOWING 
It is important for the business to have an open and transparent work culture. The 
Company aims to conduct its business with the highest standards of honesty and 
integrity every day. The Board has overall responsibility for this policy and the Head 
of Internal Audit has day-to-day operational responsibility. Procedures are in place 
to  ensure  that  the  Chair  of  the  Audit  Committee  receives  a  summary  of  all 
whistleblowing reports for communication to the Board.

During the year, the Board reviewed the Group’s Whistleblowing Policy, protocols 
and associated procedures and, after doing so, agreed some minor enhancements 
to processes. A new escalations protocol was approved by the Board to support 
the Policy (which remained unchanged) and procedures. 

Under  the  Policy,  whilst  colleagues  are  encouraged  to  report  any  concerns  or 
complaints, without fear of recrimination, to their line manager in the first instance 
or  to  the  Executive  Director  HR,  the  Board  acknowledge  there  may  be 
circumstances where such reporting lines may not be suitable or may discourage 
colleagues from speaking out.

We use an independent third-party, who provide a facility where all colleagues can 
raise  their  concerns  confidentially,  with  the  option  of  maintaining  anonymity. 
Colleagues are required to complete mandatory e-learning training annually.

CODE OF ETHICS
In May 2022, the Board approved a new Code of Ethics, which can be found on the 
corporate website thewosgroup.com. The Code of Ethics further strengthens the 
governance framework of the Company and will be distributed to colleagues and 
incorporated into the new starter programme.

ANTI-MONEY L AUNDERING AND SANCTIONS
The Company has an Anti-Money Laundering (AML) Policy which was reviewed 
and  discussed  by  the  Board  during  the  year,  particularly  in  light  of  the  sanctions 
introduced by the UK Government and other governments following the invasion 
of Ukraine, by Russia. Whilst new procedures were put in place and communicated 
to all relevant colleagues, no changes to the AML Policy were required.

CORPOR ATE CRIMINAL OBLIGATIONS
In March 2022, the Board approved a new Corporate Criminal Obligations (CCO) 
Policy which sets out the Group’s zero tolerance approach to tax evasion. The CCO 
Policy describes the legal framework, information and guidance on how to recognise 
and deal with tax evasion matters. Compliance with the Policy and disclosures arising 
from it will be included in the annual review undertaken by the Senior Accounting 
Officer. The CCO Policy can be found on the corporate website thewosgroup.com

TA X ATION
We seek to build solid and constructive working relationships with all tax authorities. In 
February  2022,  the  Group  achieved  the  Fair  Tax  Mark,  which  demonstrates  best 
practice  compliance  with  tax  legislation.  The  Group  pays  corporation  tax  on  its 
operations in the UK and US and does not operate in any tax havens or use any tax 
avoidance schemes. Our Tax Strategy Statement can be found at thewosgroupplc.com.

PAYMENT PR ACTICES
We understand the importance of maintaining good relationships with suppliers and 
have transparent payment terms and payment procedures to ensure prompt payment. 
It is Group policy to agree appropriate terms and conditions for transactions 
with  suppliers  (ranging  from  standard  written  terms  to  individually  negotiated 
contracts) and for payments to be made in accordance with these terms, provided 
the vendor has complied with its obligations. 

Our payment practices report is available at check-payment-practices.service.
gov.uk/search, which showed the Group took on average 33.4 days to pay in the 
six-month period to the end of FY22.

RETURNS POLICY
The business operates a standard Returns Policy. The manufacturer’s warranty for 
timepieces varies by brand and style, however, most warranties are usually valid for 
two years from the date of purchase, with three years of extended warranty for 
certain watch brands. If a timepiece malfunctions, we will, at our discretion, repair 
or replace the movement at no charge if such movement shows a manufacturer’s 
defect under normal use.

DATA PROTECTION AND CYBER SECURIT Y 
We have a responsibility to protect both electronic and physical information from 
unauthorised access, processing, modification or destruction in line with all relevant 
international law and legislation. 

All  colleagues  receive  comprehensive  GDPR  training,  which  they  must 
complete on an annual basis and all data protection policies and procedures are 
regularly monitored to ensure improvements are implemented wherever necessary. 
Further information on how we govern associated risk can be found on page 162.

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continued

PRODUCT I N NOVATION

In a world that needs us all to buy less – but buy well – we are proud the watches and 
jewellery we sell are produced using techniques that optimise precious materials and 
are designed to be enjoyed for generations.

The luxury watch industry continues its pursuit of excellence in product innovation 
to delight a growing number of eco-conscious clients and help care for our planet. 
While  luxury  timepieces  are  regularly  made  from  luxury  materials  and 
precious metals – such as gold, platinum, and synthetic rubies – stainless steel has 
remained  one  of  the  most  popular  and  widely  used  material  for  the  high-end 
timepiece.  The  material  has  not  historically,  however,  been  a  high  priority  for 
recycling  within  the  watch  industry  until  now.  Luxury  brands,  such  as  Panerai, 
have started to lead the way in changing this cycle. 

In April 2021 Panerai unveiled a watch it claims is 98.6% recycled by weight, 
and the ‘EcoTitanium’ Submersible eLAB-ID went straight to market. Almost the 
entirety  of  the  Submersible  eLAB-ID  –  including  the  case,  the  dial,  and  the 
movement  bridges  –  is  made  from  a  material  called  EcoTitanium,  a  recycled 
titanium alloy that is lightweight aerospace-grade metal made of more than 80% 
pure recycled content. Even its silicon escapement was recycled. The Submersible 
eLAD-ID also rewrote the horology history books by becoming the first watch 
to use 100% recycled Super-LumiNova for its dials and hands. 

Alongside it, as part of the Watches and Wonders 2021 collection, Panerai 
launched  the  Luminor  Marina  eSteel  collection  –  three  dive  watches  that  bear 
traditional looks with an innovative twist: 58.4% of their total weight is constructed 
from  recycled  material.  Namely,  that  of  second-life  steel.  On  top  of  that,  the 
watch straps are made from recycled PET plastic in a bid to help keep our oceans 
clean. All of this was achieved without losing any of the high standards that come 
with a traditional stainless-steel case: the timepiece still boasts water resistance 
up to 300m, a durable automatic movement with a three-day power reserve, and 
the classic Panerai crown lock. The three pieces come in three unique shades, and 
each pay homage to the tones of the ocean in their own way.

The EcoTitanium Submersible and Luminor Marina eSteel was just the start 
of  other  luxury  brands  looking  towards  being  more  sustainable.  Oris,  recently 
announced  it  had  been  certified  climate  neutral  through  offsetting  carbon 
emissions and making radical changes to its products and factory to reduce its 
carbon output. The symbol of their work is the Aquis Date Upcycle – a version 
of its 300m dive watch with a dial made from recycled PET plastic. To produce 
the dials using salvaged plastic from our oceans, Oris have partnered with #TIDE, 
a Swiss organisation that upcycles ocean-bound plastic waste and transforms it 
into a premium raw material. #TIDE collects various types of plastic – including 
Polyethylene Terephthalate (PET), Polypropylene (PP), and Polyethylene (PE) – 
and upcycles this into granulate, yarn or filament to be used as raw material for all 
sorts  of  new  applications.  As  the  recycling  process  brings  colours  together  at 
random, no two dials are the same, in effect making each watch unique.

Breitling has followed suit, but with a focus on the impact of their packaging: 
over  a  year  ago  announcing  that  their  watch  boxes  would  be  made  of  100% 
upcycled plastic bottles. To further compensate for the impact of transporting 
such objects around the world, the boxes are flat-packed and this is offsetting the 
volume-issues, prefabricated, carbon-footprint-heavy watch boxes which exist in 
the industry. The boxes are small, sleek, and friendly to the planet. 

Breitling’s timepieces continue to reflect its aspirations to sustainability. The 
Superocean  Heritage  ’57  Outerknown  is  an  example  of  this:  the  surf-culture-
inspired piece fittingly comes on a single-piece yarn strap, made of material called 
ECONYL that is based on ocean nylon waste. It’s Breitling’s own sustainable strap 
option  and  is  specifically  produced  from  that  of  fishing  nets.  The  timepiece  is 
delivered in the very same flat-packed box mentioned above. 

Breitling has followed suit with a focus on the 
impact of their packaging: over a year ago 
announcing that their watch boxes would be 
made of 100% upcycled plastic bottles. 

Ulysee Nardin Diver Lemon Shark, Breitling Superocean Heritage ’57 Outerknown

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Oris Aquis Date Upcycle

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022E N V I RO N M E N TA L , S O C I A L  A N D  G OV E R N A N C E
continued

CARTIER TANK MUST 
‘INNOVATION’ 
With a steel case and silvered dial, this 
looks  like  a  Cartier.  But  this  version 
contains  a  ‘SolarbeatTM’  photovoltaic 
movement  that  recharges  in  the  sun, 
and the ‘leather strap’ is actually made 
from apple waste.

OMEGA SPEEDMASTER  
38 ORBIS EDITION
OMEGA has been an avid supporter of 
Orbis  International  and  its  Flying  Eye 
Hospital since 2011. A proportion of the 
proceeds  from  this  handsome  38mm 
steel  chronograph  with  sun-brushed 
blue dial will go to the foundation.

CHOPARD ALPINE EAGLE
Chopard  has  long  been  using  ethical 
gold  and  fair-mined  diamonds.  Now  it 
can add wildlife conservation to its CV 
with the launch of the new Alpine Eagle 
collection in support of the Eagle Wings 
Foundation.

Ulysse Nardin has also dived deep into assessing their impact on the ocean. Indeed, 
the  Swiss  watchmaker  pledged  to  meet  the  United  Nations’  17  Sustainable 
Development Goals by 2030 but aims to “reduce marine population by integrating 
materials  culled  from  the  ocean  whenever  possible.”  Fitting  with  this  statement, 
Ulysse Nardin released the steel diver ‘Lemon Shark’, set on an ‘R-STRAP’ – a band 
of recycled fishing nets gathered from the seabed along the coast of France. The 
launch coincided, without coincidence, on World Ocean Day and, with the launch, 
Ulysse Nardin partnered with Ocearch and Florida International University (FIU) 
Medina Aquarius Program in the FIU Institute of Environment. As the 300-piece 
watch’s name makes clear, its purpose is also to highlight the threat to the Lemon 
Shark – hence the zippy-yellow detailing. 

Luxury  brand  Cartier  is  more  discreet  in  their  bid  to  sustainability.  The 
Cartier  Tank  Must  innovation  elegantly  conceals  its  signature  eco-feature:  a 
‘Solarbeat’ movement with a photovoltaic cell that’s powered by light that can 
only  penetrate  the  watch’s  dial  through  its  numerals.  At  a  glance,  the  Cartier 
Solarbeat dial looks remarkably similar to the Cartier Tank Louis dial, but only on 
closer  inspection  can  you  tell  that  the  numerals  on  the  dial  slightly  differ  as  to 
allow for the photovoltaic cells underneath to charge. 

The work on the Solarbeat innovation is so complex and impressive, it’s said 
the  battery  can  offer  16  years  of  autonomy  before  it  needs  replacing. 
Comparatively,  two  or  three  years  are  expected  in  a  standard  quartz  watch 
battery.  Rounding  out  the  story  from  Cartier  is  a  strap  made  of  non-animal 
leather. Called ‘Altstrap’, the highly innovative material is 40% of vegetable origin, 
produced  from  apple  residues  used  in  the  agri-food  industry  in  Switzerland, 
Germany and Italy.

The  story  of  sustainability  in  the  world  of  horology  so  far  shows  one  of 
success. By moving in from traditional materials, these brands have introduced a 
type of new ‘luxury’ into the mix and are more than up to par. They retain the 
values of luxury and are designed to bring a lifetime of enjoyment. 

Words taken from our in-house publication, Calibre, by Robin Swithinbank. 
Robin  is  a  former  editor  of  Calibre,  and  now  writes  for  The  New  York 
Times, British GQ, and the Financial Times. 

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R EC OGNISI NG   E FFECTI V E 
R ISK M A NAGE M E N T 

“Risk management plays a vital role in supporting the delivery of 
the Group’s strategic objectives, protecting stakeholder interests, 
and delivering long term success.” 

BRIAN DUFFY  
CEO 

The Watches  of  Switzerland  Group  defines  risk  as uncertainty  around  the 
organisation’s  ability  to achieve  its  objectives  and  execute  its  strategy 
effectively. Risks can be positive (opportunities) and negative (threats) and are 
a combination of the likelihood of an event and the impact of the consequence. 
As  with  any  business,  the  Group  faces  risks  and  uncertainties  that  could 
impact  the  delivery  of  strategic  and  operational  objectives.  Effective  risk 
management  helps  support  the  successful  delivery  of  the  Group’s  strategic 
objectives. The Board’s role is central to understanding and providing oversight 
into how risks are being managed and addressed. The Board has established a 
framework of prudent and effective controls which enable risk to be assessed and 
managed. The Board takes responsibility for the management of risk and internal 
control systems throughout the business. This includes determining the nature 
and extent of the principal risks the Board is willing to take in achieving strategic 
risk  appetite),  and  challenging  management’s 
objectives 
identification,  assessment, 
implementation  of  effective  systems  of  risk 
prioritisation, and management. 

(the  Board’s 

The  Audit  Committee,  on  behalf  of  the  Board,  has  responsibility  for 
maintaining  oversight  of  the  Group’s  framework  for  risk  management.  Whilst 
ultimate responsibility for the oversight of risk management rests with the Board, 
the  effective  day-to-day  management  of  risk  is  embedded  within  the  business 
through a layered assurance approach.

The  Board  recognises  that  risk  management  is  an  integral  part  of  good 
corporate governance and management practice and to be most effective, should 
become  embedded  within  the  organisation’s  culture.  The  Board  is,  therefore, 
committed  to  ensuring  that  risk  management  forms  an  integral  part  of  its 
philosophy, practices, and business plans rather than being viewed or practised as 
a separate programme and that responsibility for implementation is accepted at 
all levels of the organisation. During the year, the Board reviewed the effectiveness 
of  the  Group’s  risk  management  and  internal  controls  systems.  This  review 
included the discussion and review of the risk registers and the internal controls 
across  all  business  functions,  as  part  of  an  annual  exercise  facilitated  by  the 
Internal Audit team. 

RISK MANAGEMENT PROCESS 

Identify

1

M

o

4

n

i
t

o

r

The  Group’s  established  framework  for 
managing risks has continued to be in place 
across the business throughout this financial 
year,  with  responsibility  to  implement  the 
Board’s  policies  on  risk  management  and 
internal control sitting with management.

The Group’s risk management framework helps 
identify,  assess,  manage,  and  monitor  risks  to 
within the risk appetite set by the Board, whilst 
taking  advantage  of  opportunities  as  they  are 
presented.  Management  are  responsible  for 
minimising the adverse exposure to the Group 
and its stakeholders. 

A

s

s

e

2

s

s

3

M anage

Climate-related  risks  follow  the  same  framework  as  all  other  risks  impacting  the 
business.  Additional  information  relating  to  the  Group’s  Task  Force  for  Climate-
Related  Financial  Disclosure,  including  risk  management  compliance,  governance, 
strategy, and TCFD related risks, can be found on page 138. 

 1

IDENTIFY 
 3
 – Risk registers are completed by each 

business function, identifying the 
risks in their areas of control 

 – The Audit Committee and Board 
identify key risks to the Group’s 
strategic priorities 

MANAGE 
 – Controls and mitigation plans are 
implemented to manage the risks 

 – Consideration is given to the 
Board’s risk appetite to help 
determine the appropriate risk 
management strategy 

 – Horizon scanning takes place 

 – Actions are agreed to further 

periodically with Senior Management 

ASSESS 
 – The likelihood of risk occurrence 

 2

and the potential impact of the risk 
are assessed. This assessment takes 
place before and after consideration 
of mitigating controls 

 4

 – The risks are reviewed to determine 

their categorisation, including 
financial, operational, client, 
regulatory and reputational 

manage the identified risks, in line 
with risk appetite and according to 
risk strategy 

MONITOR 
 – Continued oversight and tracking of 
identified risks. These are presented 
to the Audit Committee, the Board, 
and the Trading Board 

 – Internal Audit review the effectiveness 
of controls and identify gaps in control 
requiring further action 

 – Appetite for each key risk is 

 – Risk incidents are reviewed, and the 

assessed with a target risk position 
agreed to reflect the level of risk 
that the business is willing to accept 

lessons learned drive further mitigation 

156 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022W H AT W E  M O N I TO R

GROUP RISK REGISTER

Summary of the key risks facing the Group, prepared through review of departmental risks identified though the bottom-up risk 
identification process, and the Group level risks identified and owned by the Trading Board.

OUR RISK L ANDSCAPE

WHAT WE ASSESS

OUR IDENTIFIED RISKS

 – Current risks: risks we are managing now 
that could stop us from achieving our 
strategic objectives

 – Risk ownership: each risk has a named 

owner

 – Likelihood and impact: globally applied 

 – Emerging risks: risks with a future potential 

scoring scale

impact from external or internal 
opportunities or threats

 – Gross risk: before mitigating controls

 – Mitigating controls: subject to Internal 

Audit review

 – Net risk: after mitigating controls applied

 – Risk movement: any change in risk score 

since previous assessment

 – Risk appetite: defined at subcategory level

 – Target risk: overall target risk score

 – Actions: for further mitigation, if required

Risks are categorised into one of five 
categories:

 – Financial

 – Operational

 – Client

 – People

 – Regulatory

 – Climate Change

Owned by individual departments and teams across the Group. These identify specific risks and mitigating controls arising from day-to-day operations.

DEPARTMENTAL RISK REGISTERS

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continued

H OW W E  M O N I TO R

The diagram below sets out the key responsibilities and key activities of the various functions of the Group in relation to risk management. 

BOARD 
Collective responsibility for the management of risk throughout the business 

 – Oversees the adoption of appropriate risk management systems 
that identify emerging and established risks facing the Group and 
its stakeholders 

what timeframe to reduce the likelihood of their incidence or the 
magnitude of their impact 

 – Establishes clear internal and external communication channels on the 

 – Determines the nature and extent of the principal and emerging risks 

identification of risk factors 

faced by the Group and those risks which the business is willing to take 
in achieving its strategic objectives (determining its ‘risk appetite’) 

 – Agrees how the principal risks should be managed or mitigated and over 

 – Determines the monitoring and review process

 – Reviews and approves the Group Risk Management policy 

TRADING BOARD 
Managing the risk management process on a day-to-day basis 

AUDIT COMMITTEE 
Oversees risk management systems and process,  
under delegation from the Board 

 – Conducts a quarterly review of the risk register and principal risks 

 – Members have responsibility for managing risk within their areas 

of responsibility

 – Identifies new and emerging risks 

 – Assists the Board to fulfil its corporate governance responsibilities 
in relation to financial reporting, internal controls, and the risk 
management framework 

 – Conducts formal reviews of the principal risks twice a year, one of which 

is in connection with the consideration of the viability statement 

 – Reviews and oversees the Group risk register and risk management 

framework and assesses their effectiveness in mitigating Group level risks 

 – Reviews key risk areas with relevant Senior Managers to understand the 
nature of the risks and adequacy of the mitigations and controls in place 

OPERATIONAL MANAGEMENT 
Identifying and managing risks on a day-to-day basis 

 – Maintain the business function risk registers 

 – Embed and manage internal controls and risk management processes as 

 – Identify and assesses risk within their business functions and implements 

actions to reduce risk exposure to an acceptable target level 

part of business-as-usual operations 

OPERATIONAL AUDIT, LOSS PREVENTION AND SECURITY TEAM 
Reviews compliance with certain key internal procedures in stores and at other locations 

 – Provides an objective compliance and monitoring overview 

 – Identifies non-compliance with key business processes 

INTERNAL AUDIT
Provides assurance to the Audit Committee through independent reviews of agreed risk areas 

 – Facilitates updates to the corporate and business function risk registers in 

 – Ensures that principal risk topics are scheduled for regular review by 

partnership with operational management 

the Board 

 – Presents the outcome of the risk review to the Trading Board and the 

 – Shares risk management information and best practice across the Group 

Audit Committee 

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022R ISK A PPETITE 

THE UK CORPOR ATE GOVERNANCE CODE 
REQUIRES COMPANIES TO DETERMINE 
THEIR RISK APPETITE 

Risk appetite is an expression of the amount and types of risk that the Company is willing to take to achieve its strategic and operational objectives. The Group 
accepts that it cannot achieve its long term strategic objectives without being exposed to an element of risk. Understanding current and emerging risk is therefore 
integral to the Group’s decision-making process. 

The Board determines the amount of risk the Group is willing to accept in the pursuit of the Group’s strategic objectives, dependent on the type of risk. 
In exploring risks and opportunities, we prioritise the interests and safety of our clients and colleagues and seek to protect the long term value and reputation 
of the brand, while maximising commercial benefits to support responsible and sustained growth. 

The Group assesses the level of risk exposure against its associated risk appetite to ensure that we appropriately prioritise our resources to manage risks 
within our risk appetite. Where the residual risk remains outside the Board’s risk tolerance, additional actions are identified to further mitigate the risk down 
to an acceptable target level. 

The Group’s risk appetite and tolerance levels were considered and approved by the Board and are reviewed annually. These are used to set tolerance 

limits and target risks for each of the principal risks and refine mitigation plans where appropriate. 

In summary, the Board has a very low appetite (risk averse) for risks that could lead to breaches of legal and regulatory requirements. The Group has 
a low appetite for risks that could impact its reputation, for example in the areas of data management and cyber security. In contrast, the Group has a 
higher risk appetite (risk open) in relation to business strategy, as evidenced through our recent growth in both UK and US markets, and future growth in 
European markets.

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IDE N TIFIC ATION, EVA LUATION   A N D 
M A NAGE M E N T OF THE GROU P ’ S  R ISK S

The Board has completed its assessment of the Group’s risk landscape and has identified these to be the most significant risks and uncertainties that may impact the 
Group’s ability to achieve its strategic and operational goals. The Group recognises that the profile of risks constantly changes, and additional risks not presently known, 
or that may be currently deemed immaterial, may also impact the Group’s business objectives (as detailed on page 82) and performance. The risk management framework 
is therefore designed to manage rather than eliminate the risk of failure to achieve business objectives, and, as such, can only provide reasonable and not absolute 
assurance against these principal uncertainties impacting on business performance. 

The Board confirms that it has carried out a robust assessment of the principal risks facing the Group, including those that would threaten its business model, 

future success, solvency, or liquidity. 

IMPACT OF THE PANDEMIC ON PRINCIPAL RISKS AND UNCERTAINTIES 
Although the pandemic continues to remain an external risk impacting colleagues, 
clients, the supply chain, and showrooms, the risk has reduced substantially over the 
last 12 months. The continued advancement and roll out of the vaccine programme 
and  the  easing  of  lockdown  restrictions  has  enabled  operations  at  showrooms, 
offices, and distribution centres to return to full operation.

The risk of another rise in the pandemic infections posed by virus variants 
and a return to pandemic restrictions is under constant review, and if necessary, 
our proven response plan can be rapidly redeployed. Our business model was 
resilient during the pandemic, and we were agile in our response. 

During  the  year,  we  continued  to  embed  the  lessons  learned  from  the 
pandemic, including consideration of both the specific consequences of the virus 
and its impact on the underlying principal risks being managed.

The pandemic has influenced the profile of our principal risks and the Group’s 
response  to  this  has  resulted  in  a  stronger  control  environment,  with  improved 
flexibility, that allows key mitigating activities to be adapted in response to such events.
We have taken the opportunity to strengthen the overall governance and 
effectiveness of our organisational activities by re-examining our disciplines and 
ways of working in key areas as a result of our learnings from the pandemic. Many 
of these activities now form part of permanent business activity.

EMERGING RISKS
As part of the ongoing risk management framework described above, the Group 
identifies emerging risks and determines their potential impact on the business. The 
Group  undertakes  horizon  scanning  to  monitor  any  potential  risks  that  could 
change  our  industry  and/or  our  business,  looking  at  both  the  inherent  risk  and 
opportunity.  Emerging  risks  are  new  and  evolving,  and  thus  their  full  potential 
impact is still uncertain.

The Group defines emerging risks as newly developing risks that are often 
difficult  to  quantify  but  may  materially  affect  our  business.  Emerging  risks  are 
usually  highly  uncertain  risks  which  are  external  to  the  Group,  and  we  take  a 
proactive  approach  to  the  emerging  risk  management  processes,  with  the 
objective of enabling us to:

 – Identify, manage, and monitor a broad range of potential emerging risks

 – Mitigate the impact of emerging risks which could impact the delivery of the 

Group’s strategy

We record each emerging risk within an Emerging Risk Register.
The climate change emerging risk from FY21 has now been recognised as a 

principal risk in the section below.

The Board’s assessment of the principal risks and uncertainties facing the Group and the mitigation in place is set out below. 

 BUSINESS STR ATEGY EXECUTION AND DEVELOPMENT 

Principal risk description 
If the Board adopts the wrong strategy or does not implement its 
strategy effectively, the business may suffer. 

The  Group’s  growth  strategy  exposes  it  to  risks  and  the 
Group may encounter setbacks in its ongoing expansion in the 
UK, US, and Europe. 

The  Group’s  significant  investments  in  its  showroom 
IT systems,  colleagues  and  marketing  may  be 

portfolio, 
unsuccessful in growing the Group’s business as planned. 

The  Group  may  make  acquisitions  or  other  investments 
that  prove  unsuccessful  or  divert  its  resources.  Successful 
growth  through  future  acquisitions  is  dependent  upon  the 
Group’s ability to identify suitable acquisition targets, conduct 
appropriate due diligence, negotiate transactions on favourable 
terms,  complete  such  transactions  and  successfully  integrate 
the acquired businesses. 

The  Group  may  fail  to  respond  to  the  pressures  of  an 
increasingly changing retail environment effectively and rapidly. 
The re-evaluation of priorities and their delivery, including the 
consideration of initiatives to respond to permanent changes in 
client behaviours or to change working practices, is paramount 
in the current environment. 

How we manage or mitigate the risk 
 – The Board reviews its business strategy on a regular basis to 

Change in risk
 No change

determine how sales and profit can be maximised, and business 
operations can be made more efficient 

Links to strategy

 – The Board has significant relevant experience, including in the 

retail and luxury markets 

 – The CEO provides updates to the Board on key development 

opportunities and initiatives 

 – Expansion of the property portfolio or potential acquisitions 
must meet strict payback criteria. Return on investment of 
marketing and other investment activity is monitored closely 

 – Key management information is provided to the Board on a 

regular basis to help inform strategic decision-making

 – The Group adapted its strategy to take advantage of online 
trading and remote clienteling activities to maximise sales 
throughout lockdown periods and post re-opening 

 – The Group has diversified its operations through the expansion 
of mono-brand boutiques and ecommerce platforms. Having 
entered the US market and the European market, there is 
international market diversification reducing reliance on one 
territory 

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KEY SUPPLIERS AND SUPPLY CHAIN 

Principal risk description 
The manufacture of key luxury watch brands is highly concentrated 
among a limited number of brand partners and the production of 
luxury  watches  is  limited  by  the  small  number  of  master 
watchmakers  and  the  availability  of  artisanal  skills.  Owners  of 
luxury watch brands control distribution through strict, selective 
distribution  agreements.  Consequently,  the  relationship  with 
owners of luxury watch brands is crucial to the Group’s success. 
Some of the Group’s distribution agreements with luxury 
watch  brands  provide  owners  of  such  brands  with  a  right  to 
terminate  the  agreement  in the  event  of  a  change  of  control 
and/or management of the Group. The Group is subject to the 
risk  that  owners  of  luxury  watch  brands  may  decide  to 
terminate  these  contracts  or  otherwise  not  to  renew  them 
upon expiry, or to reduce the number of agencies they grant to 
the Group. 

The Group’s distribution agreements with suppliers do not 

guarantee a steady supply of merchandise. 

The  Group’s  business  model  may  also  come  under 
significant pressure should the owners of luxury watch brands 
choose to distribute their own watches, increasingly or entirely 
by-passing third-party retailers such as the Group. 

As  a  result  of  COVID-19  or  other  pandemics,  supplier 
manufacturing operations could be forced to close, impacting 
operational activities, client experience and business strategy. 

 CLIENT EXPERIENCE AND MARKET RISKS 

Principal risk description 
An inability to maintain a consistent high-quality experience for 
the Group’s clients across the sales channels, particularly within 
the showroom network, could adversely affect business. 

The  increased  number  of  registration  of  interests  and 
waiting  times  for  luxury  watches  could  adversely  impact  the 
perceived client experience.

The Group faces competition and any failure by the Group 
to compete  effectively  could  result  in  a  loss  of  market  share 
or the ability to retain supplier agencies. Long term consumer 
attitudes  to  diamonds,  gold  and  other  precious  metals  and 
gemstones  could  be  affected  by  a  variety  of  issues,  including 
concern over the source of raw materials, the impact of mining 
and refining of minerals on the environment, labour conditions 
in  the  supply  chain,  and  the  availability  and  perception  of 
substitute  products,  such  as  cubic  zirconia  and  laboratory-
created diamonds. Equally, longer term consumer attitudes to 
more technologically advanced watches, such as ‘smart watches’ 
could reduce consumer demand for luxury watches. 

STR ATEGIC PRIORITIES

Grow revenue, profit and  
Return on Capital Employed

Leverage best in class operations

Enhance strong brand partnerships

Expand multi-channel leadership

Deliver an exceptional client service

Continue to advance the ESG agenda

Drive client awareness and brand image

How we manage or mitigate the risk 
 – The Group fosters strong relationships with suppliers, many 

Change in risk 
 No change 

Links to strategy

of which have been held for a significant length of time 

 – Supplier distribution contracts are monitored to ensure 

ongoing compliance with contractual obligations 

 – The Group works collaboratively with jewellery brands to 

identify product trends and forward demand 

 – Continued focus on providing exceptional client experience, 

representing the brands in the best possible way 

 – In-depth training for showroom colleagues is provided, including 

specific training provided by the brand partners

 – The Group’s sales mix is becoming more broad-based, with less 

reliance on individual brands to drive success

How we manage or mitigate the risk 
 – The Group provides the ultimate luxury environment for its 

Change in risk 
 No change 

Links to strategy

clients to feel welcome, appreciated and supported 

 – The launch of our Xenia client service programme further elevates 

our client experience proposition (refer to pages 86 to 87)

 – Exceptional training is provided for our showroom colleagues, 
and other client facing colleagues, to allow them to provide the 
best client service, along with in-depth product knowledge 

 – The Group is improving and formalising its registration of 

interest process

 – The CRM database allows the Group to engage with clients on 

their journey from a potential to a loyal client 

 – The Group continues to invest in and develop its product 

offering to improve the value offered to consumers, retailers, 
and manufacturers 

 – Competitor activity is monitored in detail, enabling strategic 

decision-making on key market positions 

 – The diversification of the Group through mono-brand 

boutiques and significant online presence together with the 
Group’s scale and technological capabilities are competitive 
advantages for the Group 

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P R I N C I PA L R I S K S  A N D  U N C E RTA I N T I E S
continued

COLLEAGUE TALENT AND CAPABILIT Y 

Principal risk description 
The Group depends on the services of key personnel to manage 
its business, and the departure of such personnel or the failure to 
recruit and retain suitable personnel could adversely affect the 
Group’s business. 

Client experience is an essential element in the success of 
the  Group’s  business,  where  many  clients  prefer  a  more 
personal face-to-face experience and have established personal 
relationships with the Group’s sales colleagues. An inability to 
recruit, train, motivate and retain suitably qualified colleagues, 
especially with specialised knowledge of luxury watches, would 
have a material impact on the Group. 

DATA PROTECTION AND CYBER SECURIT Y 

Principal risk description 
The  increasing  sophistication  and  frequency  of  cyber-attacks, 
coupled  with  data  protection  laws,  highlight  the  escalating 
information security risk facing all businesses. 

As the Group operates in both the US, UK, and European 
markets, the regulatory environment surrounding these areas is 
considered more complex. 

Security  breaches  and 

IT 
infrastructure  and  networks,  or  those  of  third  parties,  could 
compromise  sensitive  and  confidential  information  and  affect 
the Group’s reputation. 

the  Group’s 

failures 

in 

Theft  or  loss  of  Company  or  client  data  or  potential 
damage  to  any  systems  from  viruses,  ransomware  or  other 
malware could result in fines and reputational damage to the 
business that could negatively impact on our sales. 

Change in risk 

 The economic 

environment is 
impacting the current 
labour market, 
therefore increasing the 
Group’s risk relating to 
the ability to recruit, 
train, motivate and 
retain suitably qualified 
colleagues

Links to strategy

Change in risk 

 A heightened risk 
across all organisations

Links to strategy

How we manage or mitigate the risk 
 – The Trading Board considers the development of Senior 

Management to ensure there are opportunities for career 
development, promotion, and appropriate succession 

 – The Nomination Committee considers the succession planning 

for the Board, and Senior Management

 – The Group’s ‘VibE’ recognition programme is in place to 

incentivise and motivate colleagues 

 – A share save scheme has been launched for all colleagues to 

participate in the growth of the Group

 – A wide range of training and development programmes are 
available to colleagues, including the Group’s own Academy 

 – A group-wide engagement survey provides an insight into 

what colleagues feel would make the Group an even better 
place to work 

 – The Group continually reviews the remuneration and benefits 

packages for all colleagues 

 – A focused project group has been established, with an objective 
to monitor and reduce retail labour turnover, particularly in the 
first year of employment 

 – The Group is initiating a shift from part time to full time 

contracts for retail colleagues 

 – A talent bank has been established, which provides a pipeline 

for management and high potential hires

 – A two-way engaging communications platform, Workplace, was 
successfully piloted and launched in both the UK and US. This 
new social channel will underpin Group communications in the 
coming years

How we manage or mitigate the risk 
 – Significant investment in systems development and security 

programmes 

 – Systems vulnerability and penetration testing is carried 

out regularly 

 – The Data Protection Committee meets regularly to review 

related processes and emerging risks 

 – GDPR policies, procedures, and training in place 

 – Strict access rights are in place to limit access to data and 

reports to limited people 

 – Regular communication with colleagues on the risk of ‘phishing’ 

emails and alerts of identified examples 

 – Security Information and Event Management (SIEM) tools have 

been introduced across the Group’s technology estate 

 – VPN security controls have been enhanced considering the 

increased requirement for use through working from 
home arrangements 

 – Enhanced password security measures have been introduced 

to decrease the likelihood of a breach 

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THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
 
 
 
BUSINESS INTERRUPTION 

Principal risk description 
Adverse  weather  conditions,  pandemics,  travel  disruption, 
natural disasters, terrorism, acts of war or other external events 
could adversely affect consumer discretionary spending or cause 
a disruption to the Group’s operations. 

The inability of the Group to be able to operate showrooms 
or a significant reduction in available colleagues to operate the 
business, such as during a material pandemic, would significantly 
impact the operations of the business. 

The Group offers flexible delivery options (home delivery 
or click and collect in showroom) and its online operations rely 
on  third-party  carriers  and  transportation  providers.  The 
Group’s shipments are subject to various risks, including labour 
strikes and adverse weather. 

The  Group  may  experience  significant  theft  of  products 
from  its  showrooms,  distribution  centres  or  during  the 
transportation  of  goods.  If  a  hold-up,  burglary,  or  other  theft 
incident  takes  a  violent  turn,  the  Group  may  also  suffer 
reputational damage and our clients may become less inclined 
to visit our showrooms. 

Disruptions to, or failures in, the Group’s IT infrastructure 
and  networks,  or  those  of  third  parties,  could  disrupt  the 
Group’s  operations,  especially  during  periods  of  increased 
reliance on these systems such as those experienced during the 
pandemic lockdowns. 

The  Group  relies  on  IT  networks  and  systems,  some  of 
which  are  managed  by  third  parties,  to  process,  encrypt, 
transmit and showroom electronic information, and to manage 
or  support  a  variety  of  business  processes  and  activities, 
including  sales,  supply  chain,  merchandise  distribution,  client 
invoicing and collection of payments. 

REGUL ATORY AND COMPLIANCE 

Principal risk description 
Fines, litigation, and reputational damage could arise if the Group 
fails to comply with legislative or regulatory requirements including, 
but not limited to, consumer law, health and safety, employment 
law, data protection, anti-bribery and corruption, competition law, 
anti-money laundering and supply chain regulations. 

As the Group expands in the US and Europe, there is a risk 
the business lacks the detailed knowledge of US and European 
laws  and  regulations  resulting  in  a  breach,  significant  fine  and 
reputational impact. 

STR ATEGIC PRIORITIES

Grow revenue, profit and  
Return on Capital Employed

Leverage best in class operations

Enhance strong brand partnerships

Expand multi-channel leadership

Deliver an exceptional client service

Continue to advance the ESG agenda

Drive client awareness and brand image

How we manage or mitigate the risk 
 – The Group has a framework of operational procedures and 

Change in risk 
 No change

business continuity plans that are regularly reviewed, updated, 
and tested 

Links to strategy

 – The multi-channel model allows clients to purchase online from 

the safety and comfort of their homes 

 – Robust security arrangements are in place across our 

showroom network to protect people and products in the case 
of security incidents 

 – A comprehensive insurance programme is in place to offset the 

financial consequences of insured events 

 – Business critical systems are based on established, industry 

leading package solutions 

 – A detailed IT development and security roadmap is in place 

aligned to our strategy 

 – Reliable and reputable third-party logistic partners have been 

engaged to ensure the secure transportation of goods 

 – The Group put in place action plans to effectively deal with 
the pandemic impact on business operations which could be 
applied to future pandemics

Change in risk 

 Expansion into  

new territories 

Links to strategy

How we manage or mitigate the risk 
 – The Group actively monitors both regulatory developments 

in the UK, US, and Europe and compliance with existing 
obligations 

 – Clear policies and procedures are in place, including, but not 
limited to, anti-bribery and corruption, whistleblowing, and 
data protection 

 – Mandatory induction briefings and training for all colleagues on 

regulation and compliance 

 – Experienced in-house legal team with external expertise sought 

as needed 

 – The established culture and values foster open, honest 

communication 

 – Operational activities have been amended, and continue to be 

updated, to comply with guidance provided by the Government 
to prioritise the safety of colleagues and clients 

 – Regulatory compliance reviews form part of the rolling Internal 

Audit plan 

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P R I N C I PA L R I S K S  A N D  U N C E RTA I N T I E S
continued

ECONOMIC AND POLITICAL 

Principal risk description 
The  Group’s  business  is  geographically  concentrated  in  the 
UK and  US,  and  is  expanding  into  Europe.  Any  sustained 
stagnation  or  deterioration  in  the  luxury  watch  or  jewellery 
markets  or  decline  in  consumer  spending  in  these  territories 
could have a material adverse impact on the Group’s business. 

The Group or its suppliers may not be able to anticipate, 
identify  and  respond  to  changing  consumer  preferences  in  a 
timely  manner,  and  the  Group  may  not  manage  its  inventory 
in line with client demand. 

Ongoing  legal,  political,  and  economic  uncertainty  in  the 
UK, US and international markets could give rise to significant 
currency fluctuations, interest rate increases, adverse taxation 
arrangements or affect current trading and supply arrangements. 

 BR AND AND REPUTATIONAL DAMAGE 

Principal risk description 
The  Watches  of  Switzerland  Group’s  trading  brands  and  its 
corporate brand are an important asset, and failure to protect 
the Group’s reputation and brand could lead to a loss of trust and 
confidence. This could result in a decline in the client base, affect 
the ability to recruit and retain the best people, and damage our 
reputation with our suppliers or investors. 

 FINANCIAL AND TREASURY 

Principal risk description 
The Group’s ability to meet its financial obligations and to support 
the  operations  and  expansion  of  the  business  is  dependent  on 
having sufficient funding over the short, medium, and long term. 
The Group is reliant on the availability of adequate financing from 
banks and capital markets to meet its liquidity needs. 

The Group’s level of indebtedness could adversely affect its 
ability  to  react  to  changes  in  the  business  and  may  limit  the 
commercial and financial flexibility to operate the business. 

The Group is exposed to foreign exchange risk and profits 
may  be  adversely  impacted  by  unforeseen  movements  in 
foreign exchange rates. 

Significantly reduced trading over an extended period, due 
to the pandemic, could impact the business’s ability to operate 
within committed credit facilities. This has been considered as 
part of the Group’s going concern and viability assessment on 
page 166. 

How we manage or mitigate the risk 
 – Regular monitoring of economic and political events 

 – Focus on client service to attract and retain clients 

 – Detailed sales data is analysed to anticipate future trends and 

demand, taking into consideration the current economic 
environment 

 – Through the expansion into the US and Europe, the Group 

is not wholly dependent on the economic or political 
environment in one single market

Change in risk 

 The economic 
environment and high 
inflation rates in both 
the UK, US, and 
Europe, mean that this 
is a heightened risk

Links to strategy

How we manage or mitigate the risk 
 – The Group has a clear and open culture with a focus on trust 

Change in risk 
 No change 

and transparency 

 – Training and monitoring of adherence by colleagues to Group 

Links to strategy

policies and procedures 

 – Good client experience is a key priority of the Group 

 – The Group undertakes regular client engagement to 

understand and adapt the product, offer, and showroom 
environment 

 – The use of bold, impactful, digital-led marketing, along with an 

in-depth knowledge of products, makes the Group an authority 
in the markets it serves 

How we manage or mitigate the risk 
 – The Group’s net debt/cash position, available funding and cash 
flow projections are regularly monitored by management and 
the Board

Change in risk 
 No change 

Links to strategy

 – Exchange and interest rates are regularly reviewed to 

determine if hedging should be put in place

 – A three-year strategic cash flow is prepared and stress-tested, 

including the impact on covenant calculations

 – Quarterly meeting with the lenders agent to update on forecast 

and trading

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STR ATEGIC PRIORITIES

Grow revenue, profit and  
Return on Capital Employed

Leverage best in class operations

Enhance strong brand partnerships

Expand multi-channel leadership

Deliver an exceptional client service

Continue to advance the ESG agenda

Drive client awareness and brand image

Change in risk 
New risk 

Links to strategy

 CLIMATE CHANGE 

Principal risk description 
The Group has recognised the potential reputational, operational, 
and financial impacts of climate change on our business, which has 
led to this risk being moved from an emerging risk in FY21 to a 
principal risk in FY22.

The increased frequency of extreme weather events may 
lead  to  the  significant  disruption  of  retail  showrooms,  offices, 
and  distribution  centres,  through  flooding  and  strong  winds. 
The  supply  chain  may  also  be  impacted  through  transporting 
goods to showrooms. 

In  a  changing  climate,  there  is  the  potential  for  higher 
insurance  premiums  for  business  operations,  especially  ones 
located in specific geographies. 

The  increasing  cost  of  energy  and  potential  regulatory 
mechanisms  on  direct  carbon  emissions,  may  impact  business 
financials and profit if the Group cannot transition to a more 
low carbon business model.

The Group’s reliance on premium raw materials, which is a 
finite resource, increases its exposure to resource scarcity, and 
the  potential  increased  cost  of  obtaining  these  resources  in  a 
challenging supply chain environment. 

The Group may fail to implement its mitigation strategy to 
reduce  its  impact  on  the  climate  and  manage  the  risk 
appropriately, leading to increased scrutiny from stakeholders 
and investors, resulting in reputational damage. 

How we manage or mitigate the risk 
 – Climate-related issues are addressed at least three times a year 
by the ESG Committee, and our CFO has taken operational 
responsibility for climate-related issues. Management assess and 
manage climate-related risks and opportunities via the Audit 
Committee, where reports on progress towards carbon 
reduction targets are presented

 – The Group undertook a qualitative and quantitative climate 
scenario analysis (CSA) in 2021 which has identified risks and 
opportunities for the business and provided materiality and 
financial impacts of these risks to the business. Over the 
upcoming year, these results are being incorporated into our 
financial planning. The results of the CSA are also informing our 
US and UK business continuity plans for extreme weather events

 – Mitigation initiatives are being implemented across the portfolio. 

These include: 

 – Smart metering

 – Temperature controls

 – Collaboration with landlords to improve HVAC efficiencies

 – Electric vehicles used for company car and operational fleets

 – Promoting the sustainable sourcing of our precious stones and 

metals, auditing our suppliers, and increasing our 
environmentally friendly product range

 – The Group monitors its GHG emissions on an annual basis and 
has set near term SBTs aligned to 1.5°C under the Paris Climate 
Agreement of 50% absolute reduction in Scope 1 & 2 and 42% 
absolute reduction in Scope 3 emissions by 2030 from a 
baseline year of FY20

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G O I N G C O N C E R N  A N D  V I A B I L I T Y   S TAT E M E N T

GOI NG C ONCE R N

The Directors consider that the Group has, at the time of approving the 
Group  Financial  Statements,  adequate  resources  to  remain  in  operation 
for the foreseeable future and have therefore continued to adopt the going 
concern basis in preparing the consolidated information.

 – Reverse stress-testing of this budget was performed to determine what level 
of reduced EBITDA and worst case cash outflows would result in a breach of 
the liquidity or covenant tests. The likelihood of this level of reduced EBITDA 
is considered remote

 – Severe but plausible scenarios of: 

 – 10% reduction in sales against the budget due to reduced consumer 

confidence and lower disposable income due to the cost of living increase. 
This scenario did not include cost mitigations which are given below

 – A repeat of the FY21 pandemic impact on the ability of showrooms to trade 

modelled without Government support

 – Under these scenarios the net debt to EBITDA and the FCCR covenants 

would be complied with

 – Should trading be worse than the outlined severe but plausible scenarios, the 

Group has the following mitigating actions within management’s control:

 – Reduction of marketing spend

 – Reduction in the level of stock purchases

 – Restructuring of the business with headcount and showroom operations 

savings

 – Redundancies and pay freezes

 – Reducing the level of planned capex and acquisition spend

As a result of the above analysis, including potential severe but plausible scenarios, 
the Board believes that the Group is able to adequately manage its financing and 
principal  risks  and  that  the  Group  will  be  able  to  operate  within  the  level  of  its 
facilities and meet the required covenants for the period to 31 October 2023. For 
this reason, the Board considers it appropriate for the Group to adopt the going 
concern basis in preparing the Group Financial Statements.

At the balance sheet date, the Group had a total of £217.7 million in available 
committed facilities, of which £120.0 million was drawn down. Net debt at this 
date was £14.1 million with liquidity headroom (defined as unrestricted cash plus 
undrawn available facilities) of £189.6 million. The main UK bank facility £170.0 
million expires in June 2024. The US$60.0 million US Asset Backed Loan (ABL) 
expires in April 2023, during the going concern period. No extension or new ABL 
has  been  signed  and  therefore  the  going  concern  assessment  is  based  on  the 
remaining £170.0 million facility from April 2023 onwards.

The key covenant tests attached to the Group’s facilities are a measure of net 
debt  to  EBITDA  and  the  Fixed  Charge  Cover  Ratio  (FCCR)  at  each  April  and 
October. Covenant EBITDA is on a pre-IFRS 16 basis and excludes share-based 
payment and the Watches of Switzerland Group PLC company costs. Net debt 
to EBITDA is defined as the ratio of total net debt at the reporting date to the 
last 12 months Adjusted EBITDA. This ratio must not exceed 3. The FCCR is the 
ratio of Adjusted EBITDA plus rent to the total finance charge and rent for the 12 
months to the reporting date. This ratio must exceed 1.6. On 18 June 2020, the 
covenant tests of the Group’s facilities were replaced with a monthly minimum 
liquidity  headroom  covenant  of  £20.0  million  for  the  period  of  June  2020  to 
September 2021. The Directors sought the replacement of covenants to provide 
further flexibility to deal with any unexpected circumstances during that period. 
The £20.0 million minimum headroom covenant was satisfied for each month to 
September 2021.

After the covenant waiver period, at 31 October 2021 and 1 May 2022, the 
Group comfortably satisfied the original covenant tests with net debt to EBITDA 
being less than 3 and the FCCR exceeding 1.6.

In assessing whether the going concern basis of accounting is appropriate, the 
Directors have reviewed various trading scenarios for the period to 31 October 
2023 from the date of this report. These included:

 – The budget approved by the Board in March 2022, which included the 

following key assumptions:

 – A continued strong luxury watch market in the UK and US

 – Low levels of tourism and travel in the US and UK

 – Revenue forecast supported by expected luxury watch supply

The  budget  aligns  to  the  Guidance  given  on  page  74.  Under  this  budget,  the 
Group has significant liquidity and comfortably complies with all covenant tests to 
31 October 2023. It is also noted that the budget includes increased costs such as 
the general market rise in energy costs, in addition to the cost of actions being 
taken to achieve environmental targets.

166 

THE WATCHES OF SWITZERLAND GROUP  ANNUAL REPORT AND ACCOUNTS 2022V I A BIL IT Y STATE M E N T

In accordance with Provision 31 of the UK Corporate Governance Code 
2018, the Directors are required to issue a Viability Statement declaring 
whether the Directors believe the Group is able to continue to operate 
and meet its liabilities over a period greater than 12 months, taking into 
account its current position and principal risks.

Assessment of viability
The strategic planning process reviewed by the Board is over a three-year period. 
In  determining  the  appropriate  assessment  period,  the  Board  considered  the 
uncertainty regarding a number of global economic events, including the pandemic, 
the level of inflation, the cost of living increase and the war in Ukraine.

Assessment of prospects
The Directors have assessed the prospects of the Group by reference to its current 
financial  position,  its  recent  and  historical  financial  performance,  its  forecasts  for 
future performance, its business model (page 70), strategy (pages 81 to 105) and its 
principal risks and mitigating factors (pages 159 to 165). In addition, the Board regularly 
reviews the financial position of the Group, its liquidity and financial forecasts. 

The Long Range Plan was reviewed and endorsed by the Board in April 2021, 

which included the following key assumptions:

 – A continued strong luxury watch market in the UK and US

 – Low levels of tourism and travel in the US and UK

 – Revenue forecast supported by expected luxury watch supply

During  the  normal  cycle  of  strategic  planning,  budgets  and  forecasts  are 

approved by the Board in February/March each year.

In making the Viability Statement, the Board carried out a robust assessment 
of the principal risks and uncertainties facing Group as described on pages 159 to 
165.  In  addition  to  the  uncertainties  noted  above,  the  key  risks  identified  that 
would have a material impact on the long term viability of the Group were the 
loss of a key supplier and the impact of a potential penalty for statutory breaches.
The scenarios assessed in relation to viability were:

 – Reverse stress-testing of this plan to determine what level of reduced EBITDA 

and other possible cash outflows would result in a breach of the lending 
requirements during the three-year period. This level of reduced EBITDA and 
other possible cash outflows is considered not to be plausible

 – A new bank facility at the current capacity is renegotiated in FY24 with similar 

 – Severe but plausible scenarios of a 10% reduction in sales against the budget 

covenant tests

 – The financial impact of actions being taken by the Group to achieve its climate 

change commitment

The budget aligns to the Guidance given on page 74.

Assessment period
The Directors have assessed the prospects of the Group over a three-year period. 
This period is considered an appropriate timeframe to assess the Group’s prospects 
and  is  consistent  with  the  Group’s  business  model,  strategic  planning  period, 
management incentive schemes and medium term financing considerations.

Current financing
At  the  balance  sheet  date,  the  Group  had  a  total  of  £217.7  million  in  available 
committed facilities, of which £120.0 million was drawn down. Net debt at this date 
was  £14.1  million  with  liquidity  headroom  (defined  as  unrestricted  cash  plus 
undrawn  available  facilities)  of  £189.6  million.  The  main  UK  bank  facility  £170.0 
million  expires  in  June  2024.  The  US$60.0  million  US  Asset  Backed  Loan  (ABL) 
expires in April 2023.

The key covenant tests attached to the Group’s facilities are a measure of net 
debt  to  EBITDA  and  the  Fixed  Charge  Cover  Ratio  (FCCR)  at  each  April  and 
October. Covenant EBITDA is on a pre-IFRS 16 basis and excludes share-based 
payment and the Watches of Switzerland Group PLC company costs. Net debt 
to EBITDA is defined as the ratio of total net debt at the reporting date to the 
last 12 months Adjusted EBITDA. This ratio must not exceed 3. The FCCR is the 
ratio of Adjusted EBITDA plus rent to the total finance charge and rent for the 12 
months to the reporting date. This ratio must exceed 1.6. During the three-year 
viability period the lending obligations and facility assumptions are as follows:

 – Comply with the Debt to EBITDA and FCCR ratio at six monthly intervals 

from October 2021 to April 2025

 – A new bank facility at the current capacity is renegotiated in FY24 with similar 

covenant tests

(not taking into account cost mitigations which would take place). These 
scenarios would still result in the net debt to EBITDA and the FCCR covenants 
all being complied with

 – The loss of a key supplier to the business. This scenario would have a 

significant adverse impact on the Group but would not result in a covenant 
breach during the viability assessment period. Management consider that the 
strength of the current supplier relationship combined with the historic 
showroom investment and revenue growth achieved means that this scenario 
is not plausible

 – The severe impact of any statutory noncompliance has been evaluated and 

would not result in a breach of the facility covenants

Whilst  the  pandemic  and  other  global  economic  factors  could  impact  the 
Group,  the  business’  long  term  strategy  for  value  creation  in  the  UK,  US  and 
Europe  remains  unchanged.  The  advantages  of  the  Group’s  multi-channel 
operating model coupled with its scale and technological expertise should enable 
the business to outperform the market, take market share and capitalise on the 
material growth opportunities in the US and Europe.

The financial impact of actions being taken by the Group to achieve its climate 

change commitment has been included in future cash flows and stress testing.

Conclusion
Based upon this assessment of the sensitivity around the significant loss of revenue 
built into the scenarios tested, the Directors confirm that they have a reasonable 
expectation  that  the  Group  will  be  able  to  continue  in  operation  to  meet  its 
liabilities as they fall due over the three-year assessment period.

APPROVAL OF STR ATEGIC REPORT
Approved by the Board and signed on its behalf:

BRIAN DUFFY 
CHIEF EXECUTIVE OFFICER
6 July 2022

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2

GOV E R NA NCE 
R E PORT

171  Chair’s Introduction
173   Corporate Governance Statement
182   Board of Directors
184   Nomination Committee Report
188   Audit Committee Report
194   ESG Committee Report
196   Remuneration Committee Report
200  Directors’ Remuneration Report
208   Annual Report on Remuneration 
212   Proposed 2022 Directors’ Remuneration Policy 
224   Directors’ Report

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THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022C O R P O R AT E  G OV E R N A N C E   R E P O RT

CH A IR' S I N T RODUCTION

IAN CARTER 
C H A I R 

“The Board is fully 
committed to the 
highest standards of 
corporate governance 
and I am pleased 
to report that our 
framework continues to 
be extremely robust.”

IAN CARTER 
CHAIR

Welcome  to  the  Corporate  Governance  Report,  which  I  am  pleased  to 
present on behalf of the Board for the year ended 1 May 2022.

For  part  of  the  financial  year,  the  pandemic  continued  to  present  us  with  some 
challenges  which  tested  our  governance  framework  in  an  unconventional 
environment. With the new processes and procedures put in place at the start of 
the  pandemic,  the  Board  and  our  colleagues  continued  to  work  well  and 
collaboratively together, making significant progress on our Long Range Plan, which 
was introduced in July 2021. 

In  FY22  the  Board  continued  to  develop,  and  further  progress  was  made  on 
governance, including the completion of an externally facilitated board evaluation 
process. The evaluation ensured that the manner in which the Board operates was 
assessed  and  challenged.  The  Board  has  proven  to  be  effective  and  works  well 
together to promote the long term sustainable success of the Group with a clear 
focus on the interests of all stakeholders.

UK CORPOR ATE GOVERNANCE CODE 2018 
The Board is fully committed to underpinning all of the Group’s activities with the 
highest standards of corporate governance. This Corporate Governance Report 
explains  how  the  Board  seeks  to  ensure  that  we  have  effective  corporate 
governance in place to help support the creation of long term sustainable value for 
all  our  shareholders  and  other  stakeholders.  The  Company  has  established 
procedures which provide a basis for the Board to make proper judgements as to 
the financial position and prospects of the Group. 

The Watches of Switzerland Group PLC (the ‘Company’) endorses the Corporate 
Governance  Code  2018  (the  ‘Code’)  and  the  related  FRC  guidance  on  Board 
Effectiveness. We continue to monitor and review our governance arrangements 
and  I  can  confirm  that  throughout  the  year  ending  1  May  2022,  the  Company 
complied with all of the principles and provisions set out in the Code.

All Directors and Senior Management are aware of their duties and responsibilities 
under the Companies Act 2006, the Code, the FCA’s Disclosure and Transparency 
Rules (DTR) and the Listing Rules (LR).

ENVIRONMENT, SOCIAL AND GOVERNANCE FACTORS
Board activities and stakeholder engagement
The Long Range Plan, which was approved by the Board in July 2021, sets out our 
vision for future growth. When making key decisions, the Board ensures alignment 
with  the  Group’s  strategy:  its  strategic  areas  of  focus;  and  agreed  approach  to 
expansion as set out in the Long Range Plan. For each decision, the Board considers 
the need to promote success and long term sustainable value. More information on 
the Board’s decision-making, as well as the interests of each of its stakeholders, can 
be found on pages 116 and 117 and on pages 176 and 178.

Rosa  Monckton  is  our  Designated  Non-Executive  Director,  who  provides 
information to the Board on key areas of interest and concern from our colleagues. 
This feedback helps us to ensure that our colleagues’ perspectives are considered 
by the Board and Committees during their decision-making process. The CEO and 
Senior Management also report back regularly to the Board on colleague feedback. 
Our  colleague  engagement  programme  is  sponsored  internally  by  the  Group 
Executive Director HR and this year’s activities included participation in attending a 
number of our Listening Forums, both UK and US specific as well as one Global 
Listening Forum. Rosa’s attendance at the Listening Forums ensures that the Board 
remains  increasingly  visible  amongst  our  colleagues  and,  after  each  Forum,  she 
reports back to the Board on her findings.

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continued

One  of  our  continued  strengths  lies  with  our  internal  communications  with 
colleagues  and,  towards  the  end  of  the  year,  we  introduced  a  new  interactive 
collaborative  communication  platform  Workplace.  Workplace  is  an  ‘all-in-one’ 
business communication platform which allows the Board, Senior Management and 
colleagues  to  interact  with  each  other,  celebrate  achievements,  birthdays  and 
service recognition as well as WOW client experiences and exciting business news.

Information on other stakeholder considerations and engagement can be found on 
pages 116 to 117 and the formal reporting on s172(1) can be found on page 116.

Creation of an ESG Committee 
As reported in last year’s Annual Report and Accounts, the Board approved the 
establishment of an ESG Committee in July 2021, which is chaired by Rosa Monckton 
and held its inaugural meeting in October 2021. The ESG Committee was specifically 
established to assist the Board in oversight of the ESG priorities of the Group and 
good progress has been made in developing an ESG strategy and goals. 

Purpose, culture and values
The Board recognises the importance of is role in setting the tone of the Group’s 
culture, aligning it with our purpose, values and strategy and embedding it throughout 
the  Group.  As  the  Group  continues  to  grow  internationally,  it  is  particularly 
important that our purpose is reviewed regularly to ensure it remains relevant.

The strength of the Company culture was visible as all colleagues came together to 
display integrity, commitment and resilience throughout the pandemic. However, 
following the announcement of the Long Range Plan in July 2021, it became evident 
that the Company’s purpose needed to evolve further to support the plans for long 
term  growth  and  the  Group’s  people  strategy.  As  recommended  by  the  ESG 
Committee the purpose and values were approved by the Board in March 2022, 
ensuring that the vision, culture, values and purpose are aligned for the future and 
remain central to the achievement of the Group’s strategy. 

Additionally, in support of the Group’s purpose and values a new Code of Ethics 
was approved by the Board in May 2022. 

The Board is satisfied that policies, practices and behaviours across the Group, are 
in line with the Company’s purpose, values and strategy. 

Board changes and succession planning 
There have been some changes to the Board since last year’s AGM. Bill Floydd was 
appointed Chief Financial Officer on 1 January 2022, as Anders Romberg stepped 
down  from  the  Board,  on  the  same  date,  and  subsequently  retired  from  the 
Company  at  the  end  of  February  2022.  We  would  like  to  thank  Anders  for  his 
invaluable  counsel  and  advice,  particularly  when  the  Company  transitioned  from 
private to public ownership. I would personally like to convey my thanks to Anders 
for his continued dedication in supporting the smooth transition during the transfer 
of the CFO responsibilities.

Chabi Nouri was appointed as a Non-Executive Director from 1 May 2022. Chabi 
joins  us  with  a  wealth  of  experience  and  relevant  expertise,  particularly  in  the 
luxury  watch  and  jewellery  sector  and  we  are  already  benefiting  from  her 
contribution as a new Board member.

Additionally, Craig Bolton – Executive Director UK, and David Hurley – Executive 
Vice-President US were appointed to new roles of President UK & Europe, and 
President North America & Deputy CEO, respectively.

The  Nomination  Committee  reviews  succession  planning  both  for  the  Board 
(executives and non-executive directors) and Senior Management each year. For 
more details regarding Board succession, and the Nomination Committee please 
see the report from page 184. For a wider understanding of the skills and experience 
of the Board see the biographies on pages 182 and 183.

DIVERSIT Y & INCLUSION
The  Board  recognises  the  importance  of  diversity  and  inclusion  both  in  the 
boardroom and throughout the organisation. This includes the benefits of recruiting 
leaders who live the Group’s culture and values and represent a diversity of gender, 
ethnicity,  cognitive  strengths  and  socio-economic,  educational,  and  professional 
backgrounds to reflect the diverse communities we serve. For more information on 
the backgrounds of our Board members, please see their biographies on pages 182 
and 183 and the composition of the Board on page 225.

We recognise the importance of both the FTSE Women Leaders Review, previously 
the Hampton-Alexander Review, for gender and the Parker Review for ethnicity. 
On gender diversity, I am pleased to report that, whilst the new recommendations 
of  the  Women  Leaders  Review,  published  in  November  2021,  encourage 
compliance by the end of 2025, the Company already fulfils the recommendation 
criteria.  We  have  appointed,  since  the  IPO,  a  woman  appointed  as  the  Senior 
Independent Director, more than 42.8% of women on the Board and also 43.5% of 
the  combined  Executive  Committee  and  direct  reports  being  women.  The 
Nomination Committee has reviewed the Board Diversity Policy and made changes 
to ensure that these criteria are maintained.

During  the  year,  the  Board  also  met  the  previous  gender  targets  set  by  the 
Hampton-Alexander Review for Board balance and we moved up to #11 in the 
FTSE 250 for Women on Boards in Leadership rankings, an increase from #98 of 
last year. 

In terms of our ethnicity at Board level, I am also pleased to report the Board is now 
in line with the recommendations of the Parker Review which sets a target for each 
FTSE 250 Company to appoint at least one member of the Board from a minority 
ethnic background by 2024.

Our  succession  planning  and  future  recruitment  continues  to  take  into  account 
diversity  as  set  out  in  our  Board  Diversity  Policy,  which  can  be  found  on  our 
corporate website thewosgroup.com/governance/governance-documents/.

ANNUAL GENER AL MEETING
I look forward to engaging with you at the forthcoming AGM which is scheduled to 
take place on 1 September 2022, commencing at 2.30pm and which will be held at 
36  North  Row,  London  W1K  6DH.  Full  details  including  the  resolutions  to  be 
proposed to our shareholders can be found in the Notice of AGM which will be 
sent to shareholders and made available on our corporate website. The outcome 
of the resolutions put to the AGM, including poll results detailing votes for, against 
and  withheld,  will  be  published  via  the  regulatory  news  service  and  on  the 
Company’s website thewosgroupplc.com once the AGM has concluded.

FOCUS FOR 2023
As a Board, we recognise the value of having strategic debate in the Boardroom: 
taking tough decisions on priorities and working together to achieve the Group’s 
objectives, whilst considering each of its stakeholders. Following the completion of 
our  first  externally-led  Board  evaluation,  we  have  identified  a  number  of  key 
priorities for the coming year. I look forward to working on these with the Board, 
the Executive Team and Senior Management as we continue to execute the Long 
Range Plan and delivering excellence in business performance.

IAN CARTER 
CHAIR
6 July 2022

172 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022C O R P O R AT E  G OV E R N A N C E   R E P O RT

C OR POR ATE GOV E R NA NCE 
STATE M E N T

features  of 

CORPOR ATE GOVERNANCE 
STATEMENT 2022
This Corporate Governance Statement explains 
key 
the  Group’s  governance 
structure  and  how  the  Group  measures  itself 
against  the  standards  set  out  in  the  UK 
Corporate Governance Code 2018 (the ‘Code’), 
as required by the Listing Rules of the Financial 
Conduct  Authority,  the  accepted  standard  of 
good governance practice in the UK. A copy of 
the  Code  can  be  found  on  the  Financial 
Reporting Council’s website at www.frc.org.uk. 

We believe that good governance provides the 
framework  for  stronger  value  creation  and 
lower  risk  for  shareholders.  It  is  the  Board’s 
responsibility to instil and maintain a culture of 
openness, integrity and transparency throughout 
the business, through our actions and conduct, 
policies and communications. 

We apply corporate governance guidelines in a 
way  that  is  relevant  and  meaningful  to  our 
business  and  consistent  with  our  culture  and 
values.  If  we  decide  that  the  interests  of  the 
Company  and  its  shareholders  can  be  better 
served by doing things in a different way, we will 
explain the reasons why.

STATUTORY INFORMATION
The Group has chosen to provide certain disclosures and information in relation to the Corporate Governance 
Statement as required by DTR7.2 elsewhere in this Annual Report and Accounts. These are cross referenced in 
the table below:

Statutory information 

Internal control and risk management

Securities carrying special rights with regard to the 
control of the Company

Restrictions on voting rights

Appointment and replacement of Directors and 
amendments to the Company’s Articles

Powers of the Company’s Directors relating to 
transactions in own shares

Section of report

Risk Management

Directors’ Report

Directors’ Report

Directors’ Report

Directors’ Report

Page 

156

226

226

225 & 
226

226

Purpose, values and culture

Environmental, Social and Governance 

118

UK CORPOR ATE GOVERNANCE CODE 2018 COMPLIANCE 
The Company’s obligation is to state whether it has complied with the relevant provisions of the Code, or to 
explain why it has not done so (up to the date of this Annual Report and Accounts). 

The Board confirms that, throughout the year, the Company has applied the principles, both in spirit and in form, 
and complied with the provisions set out in the UK Corporate Governance Code issued by the Financial Reporting 
Council  (FRC)  in  July  2018  (the  ‘Code’).  The  Company’s  governance  arrangements  have  been  considered 
alongside the Code. The information set out in the Corporate Governance Statement and the Directors’ Report 
on pages 174 to 221, including the various Board committee reports (on pages 184 to 223) is intended to provide 
an explanation of how the Code’s principles were applied practically throughout the year.

BOARD APPROVAL FOR THE CORPOR ATE GOVERNANCE STATEMENT 2022
This Corporate Governance Statement is approved by the Board and signed on behalf of the Board by the Chair 
and by the Company Secretary.

IAN CARTER  
CHAIR 

LAURA BATTLEY
COMPANY SECRETARY

UK CORPOR ATE GOVERNANCE CODE 2018

1 
BOARD LEADERSHIP  
& COMPANY PURPOSE 

READ MORE:  
Page 175

2 
COMPOSITION, 
SUCCESSION & 
EVALUATION

READ MORE: 
Page 179 and 181

3 
DIVISION OF 
RESPONSIBILITIES 

4 
AUDIT, RISK 
MANAGEMENT &  
INTERNAL CONTROL

5 
REMUNER ATION 

READ MORE: 
Page 174

READ MORE: 
Page 180

READ MORE: 
Page 180

173 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS 
 
  
 
 
BOARD LEADERSHIP STRUCTURE

The following diagram shows the role of the Board and its Committees as well as the Trading Board.

BOARD OF DIRECTORS
The Board is collectively responsible for the long term success of the Company and the Group. The business of the Group is managed by the Board who 
may exercise all the powers of the Company. The Board delegates certain matters to the Board Committees, and delegates the detailed implementation 
of matters approved by the Board and the day-to-day operational aspects of the business to the Executive Directors and other members of Senior 
Management. There is a schedule of matters specifically reserved for the Board which is reviewed and approved annually by the Board.

NOMINATION 
COMMITTEE
Undertakes an annual review 
of succession planning and 
ensures that the membership 
and composition of the 
Board, including the 
combination of skills and 
diversity, remains appropriate.

AUDIT COMMITTEE
Reviews and reports to the Board on the 
Group’s financial reporting, internal 
control and risk management systems and 
the independence and effectiveness of the 
External Auditor. Reviews and approves 
the responsibilities of the Internal Audit 
function and ensuring the necessary 
resources and access to information  
is in place.

REMUNER ATION COMMITTEE
Determines the policy for remuneration, 
bonuses, long term incentive 
arrangements, contract terms and other 
benefits in respect of the Executive 
Directors, the Chair, the Company 
Secretary & General Counsel and Senior 
Management. Reviews workforce 
remuneration and related policies.

ESG COMMITTEE
Provides oversight on behalf 
of the Board in relation to 
the Group’s ESG strategy 
and activities, overseeing any 
ESG strategic goals, targets 
and key performance 
indicators.

CHIEF EXECUTIVE OFFICER
 – Leads the Executive Directors and the Trading Board 
 – Represents management on the Board along with the Chief Financial Officer

TR ADING BOARD
 – Day-to-day management of the Group’s operations
 – Executes the strategy once agreed by the Board

KEY ROLES

The Board has adopted written statements setting out the respective responsibilities of the Chair and the CEO, which are available on the corporate website. 

The Board biographies are included on pages 182 to 183. A summary of the responsibilities of the Directors and key roles of the Board are set out below: 

CHAIR
 – Responsible for the operation, leadership and governance of the Board 
 – Sets the Board agenda and ensures sufficient time is allocated to ensure 

effective debate to support sound decision-making

 – Ensures the Board is fully informed of all matters and receives precise 
timely and clear information sufficient to make informed judgements
 – Ensures each Non-Executive Director makes an effective contribution 

to the Board

 – Meets with the Non-Executive Directors independently of the 

Executive Directors

NON-EXECUTIVE DIRECTORS
 – Are all independent, experienced and influential individuals from a 

diverse range of industries, backgrounds and countries

 – Provide constructive contribution and challenge to the development 

of the strategy to the Executive Directors

 – Scrutinise the operational and financial performance of Senior Management 
 – Monitor the integrity of financial information, financial controls 

and systems of risk management

 – Devote such time as is necessary to the proper performance of their duties

CHIEF EXECUTIVE OFFICER
 – Management of the day-to-day operations of the Group
 – Develops the Group’s strategic objectives for consideration and 

CHIEF FINANCIAL OFFICER
 – Manages all aspects of the Group’s financial affairs
 – Works with the CEO to develop and implement the Group’s strategic 

approval by the Board

objectives

 – Implements the strategy agreed by the Board
 – Leads the Trading Board and Senior Management
 – Manages the Company and the Group
 – Ensures effective and ongoing communication with shareholders

SENIOR INDEPENDENT DIRECTOR 
 – Acts as a ‘sounding board’ for the Chair and serves as an intermediary 

for the other Directors where necessary

 – Leads the Non-Executive Directors in their annual assessment of the 

Chair’s performance

 – Available to shareholders if they have concerns which the normal channels 

through the Chair, CEO or other Directors have failed to resolve

DESIGNATED NON-EXECUTIVE DIRECTOR FOR WORKFORCE 
ENGAGEMENT 
 – Gauges the views of the colleagues and identifies any areas of concern
 – Ensures the views and concerns of the workforce are taken into account 
by the Board, particularly when they are making decisions that could 
affect the colleagues

 – Ensures the Board takes appropriate steps to evaluate the impact of 

proposals and developments on the colleagues and considers what steps 
should be taken to mitigate any adverse impact

174 

 – Delivers the financial performance of the Group
 – Ensures the Group remains appropriately funded to pursue its strategic 

objectives

 – Ensures proper financial controls and risk management of the Group 

and compliance with associated regulation

 – Ensures effective and ongoing communication with shareholders

COMPANY SECRETARY
 – Supports the Board and its Committees with their responsibilities and 
ensuring information is made available to Board members in a timely 
fashion

 – Supports the Chair of the Board in setting Board agendas, designing and 

delivering Board inductions and Board evaluations and co-ordinates 
post-evaluation action plans

 – Advises on regulatory compliance and corporate governance matters
 – Ensures compliance with the Board’s procedures and with applicable 

rules and regulations

 – Communicates with shareholders and organises the AGM

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022BOARD LEADERSHIP & COMPANY PURPOSE 

THE ROLE OF THE BOARD 
The  Board  provides  leadership  to  the  Group  and  is  collectively  responsible  for 
promoting its long term success and for delivering sustainable value to all stakeholders. 

The  Board  ensures  that  there  is  a  sound  system  of  internal  control  and  risk 
management in place (including financial, operational and compliance controls) and 
ensures the overall effectiveness and maintenance of those systems. 

The Board is supported by a number of Committees, to which it has delegated 
certain  powers.  The  role  of  these  Committees  is  summarised  in  the  following 
pages,  and  their  membership,  responsibilities  and  activities  during  the  year  are 
detailed on pages 184 to 199. 

Some decisions are sufficiently material that they can only be made by the Board as 
a  whole.  There  is  a  Schedule  of  Matters  Reserved  (‘Reserved  Matters’)  for  the 
Board,  which  contains  items  reserved  for  the  Board  to  consider  and  approve, 
relating  to  strategy  and  management,  material  contracts,  financial  reporting  and 
controls, internal controls and risk management, Board membership and succession 
planning, corporate governance, structure and capital, and delegation of authority. 
In addition to the Reserved Matters, each Board Committee has written Terms of 
Reference defining its role and responsibilities.

The Reserved Matters and the Terms of Reference of the Board Committees can 
be found on our corporate website. Further details regarding the role and activities 
of the Board can be found below and in the Directors’ Remuneration Report which 
begins on page 200.

The  Reserved  Matters  and  the  Committees’  Terms  of  Reference  are  reviewed 
annually, updated as appropriate and approved by the Board. 

The Board has received updates on its duties under the Companies Act 2006 and 
in  particular  is  equipped  to  consider  s172(1)  of  the  Companies  Act  2006  when 
decision-making for the Group. 

Group policies and processes have been drafted with these duties in mind and to 
ensure that there is a culture of stakeholder engagement within the Group. 

The Company Secretary ensures that as the Board makes decisions, the impact on 
any of the stakeholder groups is considered. 

The Company’s purpose and values can be found on page 02.

BOARD AND COMMITTEE ATTENDANCE
In addition to the six scheduled meetings, the Board held four additional meetings during the year to review the quarterly Trading Updates and delegate to the Disclosure 
Committee for the final approval. The Board also held a full-day strategy meeting and a number of ad hoc meetings were held to cover approvals which arose outside of 
the scheduled meetings. 

In FY22, one of the scheduled Board meetings was held at a London showroom and, as travel restrictions have now been eased, it is the intention that during FY23 there 
will be a Board meeting held in the US. 

The table below indicates the number of scheduled Board and Committee meetings during the financial year:

Director 

Ian Carter

Brian Duffy

Bill Floydd¹

Tea Colaianni

Rosa Monckton

Robert Moorhead

Chabi Nouri²

Anders Romberg³

Board

Audit

Remuneration

Nomination

ESG

Held

Attended

Held

Attended

Held

Attended

Held

Attended

Held

Attended

6

6

1

6

6

6

–

5

6

6

1

6

6

6

–

5

n/a

n/a

n/a

4

4

4

n/a

n/a

n/a

n/a

n/a

4

4

4

n/a

n/a

3

n/a

n/a

3

3

3

n/a

n/a

3

n/a

n/a

3

3

3

n/a

n/a

4

n/a

n/a

4

4

4

n/a

n/a

4

n/a

n/a

4

4

4

n/a

n/a

3

3

n/a

3

3

3

–

3

3

n/a

3

3

3

–

n/a

n/a

1  Bill Floydd was appointed as CFO on 1 January 2022. 
2  Chabi Nouri was appointed as a Non-Executive Director on 1 May 2022. 
3  Anders Romberg stepped down from the Board on 1 January 2022. 

During the year, the Non-Executive Directors held one meeting without the Executive Directors present. The Chair also regularly maintains dialogue with each of the 
Non-Executive Directors outside of formal meetings.

BOARD SKILLS AND EXPERIENCE
It is essential to have an appropriate mix of experience, diversity and independence 
on  the  Board.  Such  diverse  attributes  enable  the  Board  as  a  whole  to  provide 
informed opinions and advice on strategy and relevant topics, thereby discharging 
its duty of oversight. Appointments to the Board are made following consideration 
of  the  experience  and  expertise  of  existing  directors,  any  required  skill  sets  or 
competencies, and the strategic requirements of the Company.

The principles of the Code are embodied in both the Board and the Nomination 
Committee’s approach to Board evaluation and succession planning. The Nomination 
Committee goes through a continuous process of evaluating the skills and experience 
required on the Board.

For further information on diversity considerations please see page 179 and the 
Nomination Committee Report on page 186.

175 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC O R P O R AT E   G OV E R N A N C E   R E P O RT
continued

INFORMATION AND SUPPORT
Full and timely access to all relevant information is given to the Board in advance of 
meetings. For Board meetings, this consists of a formal agenda, minutes of previous 
meetings  and  a  comprehensive  set  of  papers  including  regular  operational  and 
financial reports. Where ad hoc meetings were required outside of the scheduled 
meetings the Board is sent the documents, in advance, for consideration and approval.

STAKEHOLDER ENGAGEMENT 
The s172(1) Companies Act 2006 Statement has been updated to include further 
details on how the Board have had regard to the need to foster the Company’s 
business  relationships  and  includes  a  Statement  of  Engagement  with  Colleagues, 
both to be read in conjunction with the Stakeholder pages in the Strategic Report 
which can be found on pages 116 to 117.

All Directors have the right to have their opposition to, or concerns over, any Board 
decision  noted  in  the  minutes.  Directors  are  entitled  to  take  independent 
professional advice at the Company’s expense in the furtherance of their duties, 
where considered necessary. 

All Directors have access to the advice and services of the Company Secretary & 
General Counsel.

PURPOSE , VALUES AND CULTURE
As  set  out  in  the  Reserved  Matters,  the  Board  is  responsible  for  establishing  the 
Company’s purpose and values and ensuring that these and the Company’s culture 
are aligned. The Board monitors culture and seeks to ensure that business practices, 
policies and behaviours are aligned and embedded within the Company’s purpose, 
values and culture. During the year, the Board held a session dedicated to culture and 
it is the intention that this will be an annual session.

The Board approved a new Code of Ethics, in May 2022, which supports existing 
policies, and provides, a high level overarching framework highlighting the standards 
of integrity expected from our colleagues. Further details can be found on page 151.

The Board takes responsibility for all the Group policies which are applicable to our 
colleagues, including the following:

 – Anti-Bribery and Corruption

 – Code of Ethics

 – Whistleblowing 

 – Corporate Criminal Offence Policy

 – Anti Money Laundering

 – Health & Safety

Please see further information on Group policies on page 151.

We understand that our business can only grow and prosper responsibly over the 
long term if we understand and respect the views and needs of our stakeholders 
including clients, colleagues and the communities in which we operate, as well as our 
brand  partners  and  other  suppliers  and  the  shareholders  to  whom  we  are 
accountable. Knowing who our stakeholders are and what interests them enables us 
to  manage  their  expectations  and  deliver  upon  their  requirements.  We  ensure 
effective communication with all stakeholder groups by identifying key personnel 
who manage the relationships with them. During the year, we invited our stakeholder 
groups to participate in a materiality assessment to help us identify the ESG priorities 
which  are  important  to  them.  Information  on  the  Company’s  ESG  materiality 
assessment, conducted with our key stakeholders can be found on page 120.

The Board discharges its responsibilities through an annual programme of meetings. 
Papers and presentations are given to the Board (and its Committees) to focus its 
oversight  on  strengthening  the  fundamental  elements  of  the  business  and  its 
performance  ambitions.  This  information  helps  the  Board  facilitate  effective 
decision-making and input, or aid the Board’s oversight and awareness of business 
performance  or  routine  good  governance  practices  operated  by  the  Company. 
Further details of a selection of principal decisions taken by the Board and how the 
interests  of  relevant  stakeholders  were  taken  into  account  in  arriving  at  their 
decisions are set out below and on page 178.

Items of business considered critical to the Group’s long term success through the 
achievement of the key priorities are highlighted opposite.

Governance In Action – Formation of an ESG Committee

Consideration of stakeholder views / interests and impact on decision-making

In  light  of  the  increasing  importance  of  the  ESG  agenda  for  each  of  our 
stakeholders the Board agreed that an ESG Committee should be established 
to ensure focus and accountability, at the highest level, on the ESG priorities and 
targets.  In  addition  to  the  Non-Executive  Directors,  in  recognition  of  the 
importance of ESG matters to the Company’s Long Range Plan and strategic 
objectives, the CEO is also a member of the Committee. 

The Committee was established to assist with the formalisation of a structured 
ESG  governance  framework  before  monitoring  the  Company’s  ongoing 
execution,  development  of  the  ESG  strategy  and  wider  ESG  initiatives  and 
compliance with regulations. In addition to climate change and other environmental 
concerns,  the  framework  includes  social  matters  such  as  colleague  wellbeing, 
community contributions, diversity & inclusion as well as governance issues.

In deciding to establish the ESG Committee, the views of our stakeholders, were 
taken  into  account,  and  their  interests  in  interacting  with  organisations  who 
were  choosing  to  act  responsibly  with  regard  to  protecting  the  planet.  The 
Board  considered  the  growing  contingent  of  our  investors  expecting  to  see 
environmental, social and governance matters embedded within our strategic 
objectives. Our clients, are becoming increasingly concerned with ESG issues, to 
the point where we risk losing their loyalty if we cannot demonstrate that we are 
addressing these concerns.

The Board considered the ESG activity of brand partners, including environmental 
initiatives, and also the Supplier Code of Conduct and responsible supply chain 
protocols all brand partners sign up to.

The  Board  considered  the  increasing  interest  from  our  wider  community, 
including  current  and  prospective  colleagues.  Feedback  from  the  Listening 
Forum, was considered, which included the need to minimise our impact on the 
environment and ensure that we do not contribute any further to the climate 
crisis.  Matters  of  importance  to  stakeholders  are  not  solely  related  to  the 
product  which  the  Group  retails  but  also  how  it  does  business  and  the 
importance of contributing to local communities.

The Board concluded that the ESG Committee would support the Long Range 
Plan and the strategic pillars of the Group by earning the trust of its stakeholders 
and demonstrating how we are acting in their interests by supporting the planet 
which will lead to an enhanced reputation and lead to increase in value. We are 
pleased to be able to report that the Group is already experiencing the benefits 
and recognising the achievements of the objectives of the ESG Committee.

176 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022BOARD AREAS OF FOCUS IN FY22

Strategy
Oversight of strategy and the execution and implementation of the 
Long Range Plan
Held an Annual Strategy Day focusing on key strategic matters, including emerging 
trends, client behaviour and future expectations, and brand relationships
Reviewed and approved the US business development activities, acquisitions and 
various other projects
Reviewed and approved objectives and ambitions of the European expansion. Approved 
the incorporation of new group subsidiaries to support the business expansion 
Received regular progress updates and approved the opening of the new Virtual Luxury 
Boutique as part of the ecommerce expansion
Received regular progress updates for the showroom portfolio development, including 
refurbishment of the showrooms, Goldsmiths elevation and expansion of the 
mono-brand boutiques

People, values and culture
Oversight of People matters and culture 
Approved the Company’s new purpose and values 
Considered feedback, from the Designated Non-Executive Director, Senior 
Management, on the UK and US Listening Forums and the Global Listening Forum
Discussed the results of the colleague engagement, as well as the proposed actions 
resulting from the engagement survey 
Considered additional colleague wellbeing being initiatives
Approved the establishment of an Employee Benefit Trust
Reviewed the evolution of the Company’s culture and considered the Board’s role, 
particularly on governance matters 
Considered succession planning within the Board and Senior Management, resulting in 
the approval of appointments for the new CFO and Non-Executive Director, plus the 
President UK & Europe and the President North America & Deputy CEO
Received an update on the newly established Diversity Council meeting
Approved the Annual Gender Pay Gap Report 

Planet and community
Actively supporting initiatives to reduce the Group’s impact on the 
environment and to manage climate risks
Approved the formation of a new Board ESG Committee and provided to the 
Committee’s agenda and priorities
Reviewed the Company’s sustainability and environmental priorities and agreed 
approach to targets and climate change risk disclosures
Approved the Company’s Task Climate Financial Disclosures reporting approach
Approved the annual Group Modern Slavery Statement 
Continued support of The Watches of Switzerland Group Foundation and approved 
donations during FY22 
Continued funding of various other charity initiatives to support the welfare of the 
communities in which the Company operate

Operational and financial performance
Oversight of the business performance, both operational and financial
Approved the annual budget
Scrutinised, on an ongoing basis, performance against budget, forecasts and monitoring 
performance against them
Approved the Long Range Plan and agreed the strategy to support this plan
Reviewed capex and payback on showroom refurbishments, showroom openings and 
acquisitions 
Considered updates on share price performance, activity and analyst sentiment
Reviewed and approved Company filings, financial and non-financial reporting including 
Half Year, preliminary results announcements, Quarterly Trading Updates and the 
Annual Report and Accounts

Governance
Maintaining our robust governance framework:
Approved the appointments of the new CFO and the new Non-Executive Director
Considered observations and agreed actions from the FY21 Board evaluation
Conducted an externally facilitated annual review of the Board and the Board 
Committees’ effectiveness
Reviewed Board diversity (particularly ethnicity) and approved a revised Board 
Diversity Policy, updated to reflect new governance guidelines set out by the FTSE 
Women Leaders Review
Reviewed and continued to evolve the Board’s governance architecture and received 
training on director duties and governance updates from Company lawyers
Received reports on corporate governance and regulatory developments
Updated and approved the Terms of Reference for Board Committees and approved 
new Terms of Reference for the ESG Committee
Reviewed and approved the responsibilities of CEO and Chair
Updated the Schedule of Matters Reserved for the Board
Approved Delegated Levels of Authority 
Reviewed the Whistleblowing Policy and approved a new escalations protocol
Approved a new Criminal Corporate Obligations Policy
Approved the new Environmental Policy
Approved the Notice of the 2021 AGM

Risks
Oversight of the Group’s risk management framework
Approved emerging and principal risks on the Group’s business
Considered and agreed an update on approach to setting the Group’s risk appetite
Received a deep dive presentation on IT roadmap and cyber security 
Reviewed the terms of the 2023 Insurance Renewal programme, and discussed the 
need for any additional cover

Clients
Received regular updates on how the client experience is continually being 
reviewed and improved
Approved a new approach to clienteling to transform the client experience through 
Xenia a new Client Experience Programme
Reviewed marketing activities and campaign including client events, following the easing 
of the pandemic related restrictions

Brand partners
Oversight of the establishment and building of the brand partner relationships
Received a product deep dive review for watches – covering market trends, new lines 
and exclusives
Considered engagement and maintaining the relationships with the brand partners
Reviewed a strategy for our brand partners

Shareholders
Oversight of investor needs and requirements
Received regular Investor Relations Updates (covering shareholder base, analyst 
coverage, press coverage, investor activity)
Feedback from Executive Directors following meetings with investors, particularly 
roadshows after the Half Year and Full Year results. The feedback would highlight any 
concerns or issues raised by the investors
Held a deep dive session facilitated by the Company’s brokers

177 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC O R P O R AT E   G OV E R N A N C E   R E P O RT
continued

ENGAGING WITH SHAREHOLDERS
We  welcome  the  opportunity  to  engage  with  our  shareholders.  The  Chair  has 
overall responsibility for ensuring that the Company has appropriate channels of 
communication with all of its shareholders and is supported in this by the Executive 
Directors, the Director of Investor Relations & Corporate Affairs, and the Senior 
Independent Director. 

We  are  in  frequent  contact  with  investors  through  a  scheduled  programme  of 
communications and engagements.

During the year, an external presentation was given by our brokers and investor 
relations  updates  are  tabled  within  each  Board  pack  giving  the  Board  greater 
visibility of the investor relations programme.

The Board organises and directs the Group’s affairs in a way that it believes will help 
the Group succeed for the benefit of its members as a whole, whilst having regard 
to each of its stakeholders generally. The Board seeks to ensure that it acts fairly 
between  all  members  and  considers  both  institutional  investors  and  private 
shareholders when making decisions that impact them.

The Group ensures that it communicates the information that investors require, 
using traditional methods such as the Annual Report and Accounts, RNS newswires, 
corporate  press  releases  and  in  person  meetings.  During  the  year,  engagement 
included investor meetings attended by the CEO, CFO and the Director of Investor 
Relations & Corporate Affairs. Communication with investors is fed back to the 
Board. Additionally since the Chair’s appointment he has met with a number of 
investors both in the UK and the US.

The  Board  also  receives  feedback  from  the  Company’s  corporate  brokers,  the 
CEO, CFO and the Investor Relations Director & Corporate Affairs on the views 
of major shareholders on an ad hoc basis.

Governance In Action – Support Centre Relocation

Consideration of stakeholder views / interests and impact on 
decision-making

During  the  year,  a  project  relating  to  the  relocation  of  the  Group’s  new 
support  centre  offices  in  Leicester  commenced.  A  strong  governance 
structure was established for the project at the outset. A steering group was 
set  up  with  key  colleagues  to  run  and  manage  the  project.  Detailed 
programme plans were developed for all different aspects of the project. The 
plans are reviewed, monitored and updated at regular intervals. 

The Board received presentations from Senior Management, recommending 
the relocation and the capital investment, which took into consideration the 
interests  of  the  Company’s  stakeholders.  The  Board  had  been  previously 
updated  following  the  colleague  engagement  survey  and  Listening  Forum 
sessions  which  had  indicated  there  was  a  need  for  the  premises  to  be 
enlarged and for them to provide better facilities. The project team were 
tasked  to  ensure  the  proposal  not  only  included  improvements  to  the 
working environment but also focused on the need to ensure the environment 
was engaging, focused on the culture of the business and considered colleague 
welfare and wellbeing. A key component of the office relocation plan are its 
community  aspects  and  this  included  a  sustainable  office  with  an  aim  to 
operate with a minimal carbon footprint. The office needs to be equipped 
with appropriate technical facilities to communicate with clients, colleagues 
and brand partners across the globe.

Current challenges and aspirations were considered, and it is anticipated that 
enhanced working conditions will enable the Company to further develop its 
strategic goals as a luxury business within a sustainable environment. Earning 
a reputation for excellence as an employer, that is matched by the experience 
of working for the Group, allowing us to attract, recruit and retain the people 
we need.

Governance In Action – Acquisition of Betteridge

Consideration of stakeholder views / interests and impact on decision-making

Expanding the Group in the US, and Europe through acquisitions, is an important 
part of the Company’s strategy to grow and develop. The current fragmentation in 
the US market gives us the opportunity to increase points of distribution and the 
three showrooms, purchased as part of the Betteridge acquisition, are consistent 
with our objectives laid out in the Group’s Long Range Plan. 

The Board plays an important role in ensuring that a robust and rigorous process 
is followed, including being given the opportunity to challenge the proposal with 
the CEO and Divisional Presidents, in respect of acquisitions, and those involving 
the  entry  into  new  countries  or  market  sectors,  to  ensure  stakeholders  are 
carefully considered. The process is summarised on this page, and details of the 
acquisitions made by the Group during FY22 can be found on page 98.

The Board considered how the proposed acquisition would affect each of the 
Company’s  key  stakeholders  including;  clients;  colleagues;  investors;  brand 
partners; and local communities. The presentation detailed how the acquisition 
would maximise long term value for the Group and support the Long Range 
Plan and strategic objectives. The Board was also mindful of the alignment of the 

transaction  with  the  Company’s  purpose,  values,  people  strategy  and  high 
standards of business conduct, the cultural fit, the integration of new colleagues, 
the financial performance of Betteridge and anticipated synergies. 

Further considerations included risks associated with the acquisition and ways of 
mitigating these risks, together with the findings of the due diligence processes 
undertaken by management and advisers.

Following  detailed  consideration,  the  Board  concluded  that  the  acquisition 
would have a positive impact on its stakeholders. The acquisition has seen the 
client base grow, as a result of providing a superior offering and complementing 
the Group’s existing products, particularly for the jewellery ranges including pre-
owned.  Feedback  from  Senior  Management  indicates  the  brand  partner 
relationships  continue  to  strengthen  as  the  Group  extends  its  geographical 
reach in the US. Colleagues have quickly integrated into the Group, benefitting 
from being part of a larger organisation including the opportunity to develop 
further.  As  the  Group  continues  to  expand  in  the  US,  it  will  utilise  the  US 
Foundation to support local charities in the communities in which it serves. 

178 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Balance of the Board1

Board Members By Gender1 

Non-Executive Director Tenure1

Board Members by Ethnicity1

COMPOSITION, SUCCESSION & EVALUATION 

2

5

3

4

Non-Executive Directors 
Executive Directors

Male  
Female

1  As at 1 May 2022.

COMPOSITION 
The Board is comprised of a Non-Executive Chairman, two Executive Directors, 
the Senior Independent Director and three independent Non-Executive Directors.

During the year, there have been a number of changes in Board membership, with 
Anders Romberg stepping down from his role as an executive director and Chief 
Financial  Officer  and  being  replaced  by  Bill  Floydd  on  1  January  2022,  and  the 
appointment of a new Non-Executive Director, Chabi Nouri, effective 1 May 2022. 

Biographical details of the current Directors of the Company as at the date of this 
Report are set out on pages 182 and 183. Full details of Directors who have served 
throughout the year can be found on page 225.

DIVERSIT Y & INCLUSION
The Company is committed to having a Board comprising Directors from different 
backgrounds, with diverse and relevant experience, perspectives, skills and knowledge. 
It is believed that the Board can only adequately represent all of its stakeholder groups 
in the boardroom if collectively, it has the skills, experience and background to reflect 
them. We believe that diversity contributes towards a high performing and effective 
Board, and this is considered in all recruitment and succession planning discussions and 
we  fully  support  the  aims,  objectives  and  recommendations  outlined  by  the  FTSE 
Women Leaders Review and the Parker Review.

During  the  year,  the  Company  complied  with  the  Hampton-Alexander  Review 
recommendations as 33% of the Board were women and 43% of the Company’s 
Executive Committee and their direct reports were women. In November 2021, 
the FTSE Women Leaders Review was published, setting out new recommendations 
regarding gender diversity. We are pleased to report that our Board is in line with 
the new recommendations in advance of the 2025 deadline as the Company has 
42.8% and 43.5% of women on the Board and the combined Executive Committee 
respectively and that the Senior Independent Director is also a woman. We were 
also placed #11 in the FTSE 250 ranking for Women on Boards in Leadership (a 
move up from #98 in the prior year).

The  Group  also  complies  with  the  recommendations  of  the  Parker  Review  in 
advance of the 2024 deadline.

All Board appointments are based on merit, and candidates are considered against 
objective criteria and with due regard for the benefits of diversity on the Board. As 
well as experience and track record, Board appointments will be made taking due 
account  of  other  criteria,  such  as  curiosity,  insights,  engagement,  cultural 
contribution, personal identity, and the differentiation that they could bring to the 
collective make-up of the Board.

In  May  2022,  the  Committee  reviewed  the  updated  Board  Diversity  Policy  and 
made recommendations to the Board for amendments to reflect both the current 
status of the Board and the new recommendations of the FTSE Women Leaders 
Review. The amended policy was approved by the Board in May 2022. The Policy 
can be found on our corporate website at thewosgroupplc.com.

1

1

3

1

0–1 year
1–2 years  
2–3 years 

6

White
Mixed/Multi Ethic background

SUCCESSION PL ANNING
The  Nomination  Committee  continues  to  review  succession  plans  both  for  the 
Board and Senior Management each year. Further information on our approach to 
succession  planning  and  Board  appointments  can  be  found  in  the  Nomination 
Committee’s report on page 185. 

The Board reviews annually the bench strength of the Senior Management team 
taking into consideration the growth strategy of the business and the need to ensure 
we maintain the right levels of talent to support the future growth of the business.

BOARD EVALUATION
In accordance with the Code, a formal external evaluation of the Board facilitated by 
an independent firm, is required to be carried out every three years. For the first 
time,  since  its  IPO,  the  Board  held  an  externally  facilitated  board  evaluation.  The 
purpose  of  the  exercise  was  to  conduct  a  comprehensive  evaluation  of  how  the 
Board  and  its  Committees  operate,  as  measured  against  current  best  practice 
corporate  governance  principle  and  in  accordance  with  the  UK  Corporate 
Governance Code and associated guidance.

Further  information  on  the  Board  Effectiveness  and  Evaluation  can  be  found  on 
page 181.

RE-ELECTION OF DIRECTORS
In accordance with the Code, the Board has determined that all Directors will stand 
for election or re-election at each AGM. The Chair has confirmed that the Directors 
standing  for  election  or  re-election  at  this  year’s  AGM  continue  to  perform 
effectively and that they demonstrate commitment to their roles. This can be seen 
by  the  attendance  records  set  out  on  page  175.  The  reasons  why  the  Board 
considers that each Director’s contribution is, and continues to be, important to the 
Company’s long term sustainable success are set out in the Directors’ biographies 
on pages 182 to 183.

As set out in the Nomination Committee Report on page 187, three of the Non-
Executive Directors were at the end of their first three-year term in June 2022. All 
three  Directors  expressed  a  willingness  to  remain  in  office  and  the  Nomination 
Committee recommended to the Board that their terms be extended for a further 
three years. This was approved by the Board in May 2022.

PREPAR ATION OF THE ANNUAL REPORT AND ACCOUNTS
Assisted by the Audit Committee, the Board has carried out a review of the Annual 
Report and Accounts and considers that, in its opinion, the report is fair, balanced and 
understandable and provides the information necessary for shareholders to assess 
the Group and Company’s position and performance, business model and strategy. 
Refer to the Audit Committee Report on page 188 for details of the review process.

See pages 70 to 71 in the Strategic Report for the description of our Business Model.

See page 166 and 167 for the Going Concern and Viability Statement.

179 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC O R P O R AT E   G OV E R N A N C E   R E P O RT
continued

DIVISION OF RESPONSIBILITIES 

AUDIT, RISK MANAGEMENT AND INTERNAL CONTROL

INDEPENDENCE AND CONFLICTS OF INTEREST
The Code recommends that at least half of the Board, excluding the Chair, should 
comprise Non-Executive Directors determined by the Board to be independent. 
As at the end of the year, excluding the Chair, the Board consists of six members, 
of  which  four  members  are  determined  by  the  Board  to  be  Independent  Non-
Executive  Directors.  The  composition  of  the  Audit  Committee,  Nomination 
Committee  and  Remuneration  Committee  comply  in  all  respects  with  the 
independence provisions of the Code. 

Each of the Directors has a statutory duty under the Companies Act 2006 to avoid 
conflicts of interest with the Company and to disclose the nature and extent of any 
such interest to the Board. Under the Articles, the Board may authorise any matter 
which would otherwise involve a Director breaching this duty to avoid conflicts of 
interest and may attach to any such authorisation such conditions and/or restrictions 
on participation at relevant Board meetings. The Chair, acting reasonably, has the 
power to determine whether a matter was a conflict matter. 

The Audit Committee is chaired by Robert Moorhead and is comprised entirely of 
Independent  Non-Executive  Directors.  Robert  is  currently  the  Chief  Financial 
Officer of WH Smith PLC and continues to have recent, relevant and up to date 
financial experience. The Committee has defined Terms of Reference which include 
assisting the Board in discharging its responsibilities with respect to:

1. 

2. 

3. 

 Establishing  formal  and  transparent  policies  and  procedures  to  ensure  the 
independence and effectiveness of internal and external audit functions and 
satisfy itself on the integrity of financial and narrative statements.

 Establishing and reviewing procedures to ensure that the Annual Report and 
Accounts  present  a  fair,  balanced  and  understandable  assessment  of  the 
Group’s position and prospects.

 Establishing procedures to manage risk, oversee the internal control framework 
and determine the nature and extent of the principal risks the Group is willing 
to take in pursuance of its long term strategic objectives.

During the year, no conflicts were declared by the Directors.

Refer to page 188 for details on the work of the Audit Committee.

EXTERNAL DIRECTORSHIPS 
Any external appointments or other significant time commitments of the Directors 
require the prior approval of the Board.

The  Board  is  comfortable  that  external  appointments  of  the  Chair  and  the  
Non-Executive Directors do not impact on the time that any Director devotes to 
the Company.

INFORMATION PROVIDED TO THE BOARD 
There is a good flow of information to the Board, with regular updates on trading, 
cash  flows,  and  financing.  Board  members  receive  weekly  financial  information 
comprising sales analysis. Alongside this reporting there is regular ongoing dialogue 
with the Non-Executive Directors. The Board also receives daily market updates 
containing a summary of share performance. 

All papers and agendas are circulated in advance of scheduled meetings and as well as 
conducting the business of the meeting there is a review of minutes, discussion of any 
matters arising and a briefing on any action points that arose from the last meeting. 

TR AINING AND INDUCTION 
The  Directors  are  provided  with  annual  refresher  training  on  their  duties  and 
responsibilities  as  directors  of  a  publicly  listed  company  and  any  new  director 
receives  a  comprehensive  induction  which  includes  a  separate  session  on 
governance  and  directors’  duties.  During  the  year,  the  Company  Secretary  & 
General Counsel continued to monitor the training requirements of each Director. 
Technical briefings are provided in response to any training requirements.

Following their appointments, Bill Floydd and Chabi Nouri each received full and 
extensive inductions, which included meetings with Senior Management, advisers 
and external stakeholders. Further detail of the induction programme of Bill Floydd 
can be found on page 186.

The Board is committed to the training and development of Directors to improve 
their knowledge of the business and the regulatory environment in which it operates. 
The  Company  Secretary  &  General  Counsel  is  responsible  for  helping  the  Chair 
identify and organise training for the Directors which is tailored to individual needs. 
Training  topics  included  corporate  governance  updates,  Director  duties,  including 
s172  and  ESG  considerations,  Market  Abuse  Regulations,  including  the  specific 
requirements for Persons Discharging Managerial Responsibility and Inside Information. 

The Board is collectively responsible for determining the nature and extent of the 
principal risks it is willing to take in achieving its strategic objectives. The processes 
in place for assessment, management and monitoring of risks are described in the 
Risk Management section on page 156 to 158.

The  Board  acknowledges  its  responsibility  for  establishing  and  maintaining  the 
Group’s system of risk management and internal controls and it receives regular 
reports from management identifying, evaluating and managing the risks within the 
business.  The  system  of  internal  controls  is  designed  to  manage,  rather  than 
eliminate,  the  risk  of  failure  to  achieve  business  objectives  and  can  provide  only 
reasonable, and not absolute, assurance against material misstatement or loss. 

The  Board,  assisted  by  the  Audit  Committee,  has  carried  out  a  review  of  the 
effectiveness of the system of risk management and internal controls during FY22 
and for the period up to the date of approval of the Consolidated Financial Statements 
contained in the Annual Report and Accounts. The Board confirms that no significant 
weaknesses or failings were identified as a result of the review of effectiveness.

REMUNER ATION

The  Remuneration  Committee  is  chaired  by  Tea  Colaianni  and  is  made  up  of 
Independent Non-Executive Directors and the Chair. Prior to her appointment as 
Chair  of  the  Committee,  Tea  had  served  on  a  Remuneration  Committee  for  a 
significant period of time, longer than the required 12 months. Tea also serves as 
the Chair of a Remuneration Committee of another listed company.

The Committee has defined Terms of Reference which include assisting the Board 
in discharging its responsibilities with respect to: 

 – Determining the policy for Executive Director remuneration and setting 

remuneration for the Company Chair, Executive Directors and Senior Management

 – Reviewing workforce remuneration and related policies

Refer to page 196 for further details on the work of the Remuneration Committee.

18 0 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022B OA R D  E VA LUAT I O N

BOA R D A N D  C OM M IT TE E 
E FFECTI V E NESS A N D EVA LUATION

FY21 INTERNAL BOARD EVALUATION
As reported last year, towards the end of FY21, the Company undertook an internal board evaluation, under the supervision of the Chair, using an evaluation questionnaire 
covering the Board and the Committees, which also included sections for free flow comments. 

The conclusions and recommendations of the FY21 evaluation were discussed with the Chair and presented to the Board in May 2021 and they were subsequently 
summarised to shareholders in the Annual Report and Accounts 2021. Whilst the evaluation concluded that the Board and its Committee were effective and operated 
efficiently, and with good engagement, a number of recommendations were agreed and, under the supervision of the Nomination Committee, an action plan was put in 
place. The action plan dealt with the information detailed below.

FY21 recommendations 
Board composition and balance 
of skills

Areas identified for focus in FY22
Enhancing Board composition, diversity and 
skills

Enhancing the focus on strategy and 
long term objectives and the 
introduction of a broader agenda

Spending additional time on Group strategy 
and longer term objectives of the Company

Board and Senior Management 
succession planning and talent 
management

The Board will continue to monitor talent, 
pipeline succession and development for all 
executive and business critical roles

Action taken in FY22
Following a recommendation from the Nomination Committee, the Board 
appointed a new Non-Executive Director with additional expertise and experience 
in the luxury retail market, particularly watches and jewellery. 

The Chairman, along with the Company Secretary & General Counsel, reviewed the 
agenda setting process and good progress was made with introducing a rolling 
agenda, incorporating additional agenda items.
Greater focus on strategy and long term objectives was achieved by introducing 
specific agenda items.
Senior Management attendees presented on key business strategies.
A Long Range Plan was prepared and distributed to the Market.
A comprehensive full-day Board strategy session was held with contributions from 
key members of the Trading Board covering each business area.

The Nomination Committee continued to take an active interest in the quality and 
development of talent and capabilities of Senior Management. A comprehensive 
review of roles and talent, with consideration of succession planning, resulted in the 
creation of two new roles, President North America & Deputy CEO and President 
UK & Europe.
The Executive Director HR presented to the Nomination Committee a detailed 
oversight on succession and talent management.
In terms of Non-Executive Director appointments, a continuous review of the 
composition of the Board was undertaken which led to the appointment of 
Chabi Nouri.

EXTERNAL BOARD EVALUATION
Towards the end of the FY22, the Chair, alongside the Company Secretary & General Counsel, agreed the proposed approach for an external board evaluation with the 
Nomination Committee. Three expert facilitators provided proposals for review and meetings were held with the Chair and/or Company Secretary & General Counsel. 
The Company engaged Independent Audit Limited (IAL) to conduct an interview-driven review of the performance of the Board and each of its Committees. There are 
no connections between IAL and individual Directors to be disclosed.

IAL undertook a comprehensive review covering all aspects of board and committee effectiveness, which included attendance at a Board and a Committee meeting in 
person, the review of a full cycle of Board information as well as undertaking one-to-one discussions with each Director, the Company Secretary & General Counsel, the 
President UK & Europe and the President North America & Deputy CEO. IAL reported its recommendations to the Board in May 2022, where every Director had the 
opportunity to discuss the findings, ask the reviewers questions and consider the direction of future board development. Additionally, IAL discussed its review with the 
Senior Independent Director to enable her to factor in any observations relating to her review of the performance of the Chair. 

The review concluded that the Board was showing the characteristics of an effective board and that the governance framework had developed well since the IPO in 2019. 
The new Chair was providing strong support for the continued transition to the listed company environment. It was concluded that the Board has a range of strengths, 
with relevant, complementary skills and experience that help to provide scrutiny, oversight, input and value. The Directors intend to build on these strengths to develop 
the Board further with some key areas of focus:

 – Activities to increase the Non-Executive Directors’ level of knowledge of the different component business parts of the Group

 – Further defining and understanding in greater detail the Board’s purpose and aims

 – Further evolving the Board agenda and type of information which is presented to the Board and its Committees

 – Elevated visibility of the Group’s people strategy 

 – Further focus on non-executive succession planning 

An action plan is to be developed, progressed and monitored throughout FY23 by the Nomination Committee.

181 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSB OA R D  O F  D I R E C TO R S

E X PE R IE NCE D  L E A DE R S   
GU IDI NG OU R  FU TU R E

IAN CARTER
C H A I R   

BRIAN DUFF Y
C H I E F E X E C U T I V E O F F I C E R 

BILL FLOYDD
C H I E F F I N A N C I A L O F F I C E R 

E X E C U T I V E D I R E C TO R 

E X E C U T I V E D I R E C TO R 

1 November 2020

7 May 2019

1 January 2022

Brian  Duffy  has  served  on  several 
boards  across  the  fashion,  retail  and 
sports sectors. He has been the CEO 
of  the  Group  since  2014,  and  has 
previously  served  on  the  boards  of 
several subsidiaries of Ralph Lauren, as 
well as the board of Celtic PLC. Brian 
is an ICAS Chartered Accountant and 
holds  an  Honorary  Doctorate  from 
Glasgow Caledonian University.

Bill joined the Group from international 
gaming and leisure business The Rank 
Group PLC where he was CFO. Prior 
to that Bill, was CFO of Experian’s UK 
& Ireland business. In his earlier career 
he qualified as a chartered accountant 
with  Price  Waterhouse  and  was  a 
divisional  CFO  and  Group  Financial 
Controller  at  Logica  PLC.  Bill  has  an 
Economics degree from the University 
of Birmingham.

Ian  Carter  brings  over  30  years  of 
international  and  retail  experience, 
having held a number of senior positions 
at  UK  and  US  consumer-facing  and 
luxury  companies.  Ian  joined  Hilton 
International as CEO in London in 2005 
becoming an integral part of the senior 
team  that  took  Hilton  Worldwide 
private and then public in 2013. Prior to 
joining Hilton, Ian served as an Officer 
and  President  of  Black  &  Decker 
Corporation. 
significant 
experience as a non-executive director 
having served on a number of boards in 
the UK and the US, including Burberry 
Group PLC where he further developed 
his knowledge and appreciation of the 
global luxury industry.

has 

Ian 

A P P O I N T E D

B I O G R A P H Y 

I N D E P E N D E N T

Yes 

P R I N C I PA L E X T E R N A L 
A P P O I N T M E N T S 

Servpro Industries, LLC

No

None

No

None

R E L E VA N T S K I L L S   
A N D  E X P E R I E N C E

Ian  brings  to  the  Board  a  wealth  of 
international and retail experience and 
a  deep  understanding  of  the  global 
luxury industry. He also has significant 
experience as a non-executive director. 

Brian  brings  to  the  Board  significant 
retail  and  international  experience, 
financial  acumen  and 
in  depth 
understanding  of  the  global  luxury 
watch and jewellery sector.

Bill  is  a  commercially  oriented  finance 
professional having developed his skills 
in  complex  consumer 
facing  and 
technology based public companies. Bill 
brings  extensive  financial,  commercial 
and strategic experience to the Board.

C O M M I T T E E M E M B E R S H I P 

Nomination (Chair)  
ESG  
Remuneration 

ESG 

182 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
 
TE A COL AIANNI
S E N I O R  I N D E P E N D E N T D I R E C TO R 

ROSA MONCKTON MBE
I N D E P E N D E N T  D E S I G N AT E D 

ROBERT MOORHE AD
I N D E P E N D E N T N O N - E X E C U T I V E 

CHABI NOURI
I N D E P E N D E N T N O N - E X E C U T I V E 

N O N - E X E C U T I V E D I R E C TO R F O R 

D I R E C TO R 

D I R E C TO R 

W O R K F O RC E E N G AG E M E N T

7 May 2019

7 May 2019

7 May 2019 

1 May 2022

Tea Colaianni was appointed as a Non-
Executive  Director  and  Chair  of  the 
Remuneration Committee in December 
2018 and Senior Independent Director 
of  the  Company  in  May  2019.  Tea  has 
more  than  25  years’  experience  in 
consumer  facing  industries  and  has 
served  as  a  non-executive  director  on 
multiple boards. She currently serves on 
the boards of DWF Group PLC (where 
Remuneration 
the 
she 
Committee) and SD Worx nv. Tea is the 
Founder  and  Chair  of  WiHTL  – 
Diversity  in  Hospitality,  Travel  and 
Leisure and Diversity in Retail (DiR).

chairs 

Rosa  Monckton  has  over  20  years’ 
experience in the luxury jewellery and 
watch sectors, and was appointed as a 
Non-Executive Director of the Group 
in  2014.  Her  experience  includes 
setting up Tiffany & Co in the United 
Kingdom,  and 
serving  as  Chief 
Executive  Officer  and  then  Chair  of 
Asprey  &  Garrard.  She  also  has 
experience  in  the  charity  sector,  and 
campaigns  on  behalf  of  disabled 
children  and  adults,  through  her  role 
as Chair of Team Domenica.

Robert  Moorhead  has 
significant 
experience in the retail sector. He was 
appointed as a Non-Executive Director 
of  the  Group  in  2018.  He  currently 
serves  as  Chief  Financial  Officer  and 
Chief Operating Officer of WH Smith 
PLC,  and  was  previously  Finance 
Director at Specsavers Optical Group 
and Finance and IT Director at World 
Duty Free Europe Limited. Robert is an 
ICAEW Chartered Accountant.

Chabi  Nouri  has  over  20  years’ 
experience in the luxury jewellery and 
watch sectors and was appointed as a 
Non-Executive Director of the Group 
in 2022. Chabi has particular experience 
in  the  jewellery  sector  for  marketing, 
merchandising,  being  responsible  for 
Cartier’s  creative  and  fine  jewellery 
collections  and  serving  as  the  Chief 
Marketing Officer of Piaget before being 
appointed  as  head  of  the  company  in 
early 2017. Chabi is a Swiss citizen and a 
graduate of the University of Fribourg. 
She  has  also  been  a  member  of  the 
YPO  (Young  President  Organisation) 
since 2017.

Yes

Yes

Yes

Yes

DWF Group PLC  
SD Worx nv  

Team Domenica

WH Smith PLC

and 

consumer 

Tea  brings  to  the  Board  a  wealth  of 
experience in human resources strategy 
governance 
facing 
industries. She has significant experience 
as  a  non-executive  director  including 
extensive and current experience of all 
remuneration  matters  which  enables 
her to carry out her role as Chair of the 
Remuneration Committee. 

Rosa  brings  to  the  Board  significant 
experience  of  the  luxury  jewellery 
industry as well as a deep understanding 
of the charity sector.

Robert brings to the Board extensive 
experience in the retail sector as well 
as  recent  relevant  and  up  to  date 
financial experience which enables him 
to  carry  out  his  role  as  Chair  of  the 
Audit Committee. 

Private Equity Partner with Mirabaud 
Asset Management

Chabi  brings  to  the  Board  significant 
experience of the luxury watches and 
jewellery industry.

Nomination 
Audit 
ESG 
Remuneration (Chair)  

Nomination 
Audit 
ESG (Chair) 
Remuneration 

Nomination  
Audit (Chair) 
ESG 
Remuneration 

ESG

183 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS 
 
C O M M I T T E E   R E P O RT S

NOM I NATION C OM M IT TE E R E PORT

IAN CARTER 
CHAIR OF THE NOMINATION COMMITTEE

MEMBERS 

Ian Carter (Chair)

Tea Colaianni

Rosa Monckton 

Robert Moorhead

PRINCIPAL RESPONSIBILITIES
The Committee’s principal responsibilities are to:

 – Review the structure, size and composition of the Board 

and its Committees 

 – Give full consideration to succession planning for the 

Board and other Senior Management taking into account 
the challenges and opportunities facing the Company, and 
the skills, diversity and expertise needed

 – Review the leadership needs of the organisation

 – Remain fully informed about strategic issues and 

commercial changes affecting the Company and the 
market in which it operates

 – Identify and nominate potential Board candidates 

 – Evaluate the combination of skills, knowledge, experience, 

diversity, independence, and knowledge on the Board

 – Review the results of the Board performance evaluation 

process and manage any recommendations

 – Support people initiatives that promote a culture of 

inclusion and diversity

DE A R  SH A R E HOL DE R

I am pleased to report the Nomination Committee remains compliant with 
the Corporate Governance Code 2018 (the ‘Code’). The Code recommends 
that  the  Committee  be  comprised  of  a  majority  of  Independent  Non-
Executive Directors which it does as Tea Colaianni, Robert Moorhead and 
Rosa  Monckton  are  all  independent.  The  Code  states  that  the  test  of 
independence is not appropriate in relation to the Chair of the Board.

The Company Secretary & General Counsel acts as Secretary to the Nomination 
Committee, and by invitation, the Chief Executive Officer, other Board members, 
the  Executive  Director  HR,  other  Senior  Management  and/or  external  advisers 
may attend as appropriate for all or part of any meeting.

ROLE
The  role  of  the  Nomination  Committee  is  to  ensure  that  the  Board  comprises 
individuals  with  a  combination  of  the  necessary  skills,  knowledge,  experience, 
diversity  and  independence  to  ensure  that  the  Board  and  its  Committees  are 
effective in discharging their responsibilities.

TERMS OF REFERENCE
The  responsibilities  of  the  Nomination  Committee  are  set  out  in  its  Terms  of 
Reference. The Nomination Committee’s Terms of Reference reflect the current 
regulatory requirements and best practice appropriate to the Group’s size, nature 
and  stage  of  development.  They  are  available  on  our  corporate  website.  No 
changes to the Terms of Reference were recommended this year.

The Nomination Committee’s Terms of Reference require that the Committee meets 
at least twice a year. During the year, the Nomination Committee met four times. Full 
details of Nomination Committee meeting attendance can be found on page 175.

BOARD CHANGES
The start of FY22 year was a busy period for the Nomination Committee as it 
embarked upon a search for a new CFO, following Anders Romberg’s notification 
to the Board of his intention to retire. This search process was led by the CEO and 
the Executive Director HR and on 26 August 2021, we announced that Bill Floydd 
would join the Company. Bill was appointed as the CFO and an Executive Director 
on 1 January 2022.

Further details on Bill’s skills and experience can be found on page 182.

The  search  was  conducted  by  the  independent  firm  Russell  Reynolds,  which  has 
extensive experience in appointing executive directors who possess international 
expertise and is a signatory to the Voluntary Code of Conduct for Executive Search 
Firms. Russell Reynolds does not have any connection with the Company or with any 
of the Directors. 

In preparation for the search, Russell Reynolds met with the CEO, the Executive 
Director HR and I, and this resulted in the creation of a very clear brief. The brief 
included  a  request  that  Russell  Reynolds  ensure  maximum  diversity  within  the 
search and the brief also required best in class credentials suitable for an international 
listed company focused on growth. 

Russell Reynolds provided an impressive list of candidates from a range of backgrounds 
with many of the candidates being international. The long list was reduced to a high 
quality short-list of six candidates which included two women. In addition to the CEO 
and  the  Executive  Director  HR,  the  shortlisted  candidates  were  interviewed  by 
myself, the Senior Independent Director and the Chair of the Audit Committee and 
this process ultimately led to the selection and appointment of Bill Floydd.

When considering candidates for the short-list, the Nomination Committee took 
into  consideration  the  balance  of  skills,  knowledge,  independence,  diversity  and 
experience already on the Board. It was concluded that Bill would bring to the Board 
a wealth of senior financial expertise, necessary skills, international experience and 
leadership qualities, and the Board and Group will benefit greatly from his experience 
which will provide a positive contribution to the Group’s strategic objectives.

184 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022KEY ACTIVITIES DURING THE YEAR
 – Reviewed specifications of the roles and capabilities required for the 

recruitment of the new CFO

 – Considered the skills and, diversity and expertise as well as the 

backgrounds of each of the Board members, when reviewing the future 
needs of the Board, with particular regard, to the need to appoint a new 
Non-Executive Director

 – Recommended to the Board the appointment of the new CFO and the 

appointment of the new Non-Executive Director

 – Discussed and agreed an action plan resulting from the FY21 internal 

board evaluation

 – Agreed, with the Board, the plan for the FY22 externally facilitated 

board evaluation

 – Reviewed external appointments for the current Non-Executive 
Directors and assessed whether any of the appointments were 
significant or caused any conflicts

 – Reviewed the Committee’s Terms of Reference and confirmed they had 

been adhered to

 – Reviewed the Company’s Conflicts of Interest Register

 – Conducted a comprehensive review of executive succession planning 

and the Senior Management talent pool 

 – Reviewed and recommended to the Board, the updated Board 

Diversity Policy

“We are pleased to 
report that we meet the 
recommendations of both 
the FTSE Women Leaders 
Review and the Parker 
Review at the end of FY22.”

IAN CARTER 
CHAIR OF THE NOMINATION COMMIT TEE

Additionally, during the year, the Board undertook a search for a new Non-Executive 
Director  to  strengthen  the  Board,  taking  into  consideration  the  findings  and 
recommendations of the 2021 Board Evaluation. I led the search process, alongside 
the independent firm Spencer Stuart who were selected by the Committee as they 
have international expertise, operate in the luxury sector and are a signatory to the 
Voluntary Code of Conduct for Executive Search Firms. Spencer Stuart does not 
have any connection with the Company or any of the Directors. In preparation for 
the search, the SID, the Chief Executive Officer and I met with Spencer Stuart which 
resulted in the creation of a very clear brief. The brief included a request that they 
ensure maximum diversity within the search and the brief also required best in class 
credentials suitable for a company in the luxury sector. 

Spencer  Stuart  provided  an  impressive  long  list  of  candidates  from  diverse 
backgrounds with many of the candidates originating from either Europe or the UK. 
The long list was reduced to a high quality short-list of six candidates which included 
four  women.  The  short-listed  candidates  were  interviewed  by  members  of  the 
Committee and met with the CEO, this process ultimately led to the selection and 
appointment of Chabi Nouri.

INDUCTION
On  joining  the  Company,  all  Directors  undergo  a  tailored  induction  and 
familiarisation  programme.  The  comprehensive  induction  programme  includes 
meetings, either face-to-face or via conferencing facilities with colleagues in both the 
UK and the US. Other meetings will involve external advisers and visits to offices, 
showrooms and repair workshops. Director induction also focus on recent Board 
and  Committee  activity,  stakeholder  engagement,  brand  partnerships,  investor 
relations and a tailored session on corporate governance. 

The  induction  programmes  are  facilitated  and  implemented  by  the  Executive 
Director HR, the Company Secretary & General Counsel with input from the CEO.

Further information on Bill Floydd’s induction can be found on the next page, Chabi 
joined the Group on 1 May 2022 and it is the intention to report on her completed 
induction in next year’s Annual Report and Accounts.

SUCCESSION
As  part  of  our  succession  planning,  the  Committee  considers  the  current  skills, 
experience and tenure of the Directors, including the Non-Executive Directors, 
and assesses future needs against the Long Range Plan of the Group. Additionally, 
the  Committee  reviews  succession  planning  at  Senior  Management  levels.  The 
Committee considered talent reviews, consistently assessing potential and closely 
monitoring the successors’ development plans to improve the quality and diversity 
of our succession plans taking into consideration the growth strategy of the business 
and the need to support the business in the future. A comprehensive review of 
roles  and  talent,  with  consideration  of  succession  planning,  which  included  CEO 
succession planning, culminated in the creation of new roles, namely President UK 
& Europe, and President North America & Deputy CEO.

The Committee considered the Board skills, in light of the Company’s growth plans, 
to help identify the Board’s requirements as the strategy of the Group evolves and 
as part of general Board planning. As a result of the 2021 Board evaluation, it was 
identified  there  was  need  for  greater  luxury  experience  on  the  Board  with  a 
particular preference to gain additional luxury watch and jewellery expertise. At the 
time, the Committee considered the skills and expertise as well as the backgrounds 
of each of the Board members considering the future needs of the Board from an 
executive and non-executive perspective. The requirement for additional expertise 
has now been fulfilled by the appointment of Chabi Nouri. 

18 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC O M M I T T E E   R E P O RT S
continued

DIRECTOR INDUCTION PROGR AMME – BILL FLOYDD
Following  his  appointment,  Bill  undertook  a  tailored  and  comprehensive 
induction and familiarisation programme, suited to the needs of the individual 
and implemented by the Executive Director HR, with input from the CEO. 
An outline of the induction process is set out below.

 – Introduction to the Trading Board with follow-on deep dive sessions as 

required to further develop understanding of key areas

 – Introductions to colleagues from a number of different functions within 

the Group, including a visit to the US

 – Visits to showrooms in the UK and the US, and the repair workshops

 – Meeting with key brand partners and a tour of a brand partners’ watch 

service factory

 – Briefing sessions on the key areas of the organisation including:

 – Financial structure and key financial metrics

 – Principal risk register and the Group’s risk framework

 – Loss prevention, Internal Audit and the internal control framework

 – Operational compliance

 – Details on the Company’s FCA regulatory obligations including a 

briefing by expert external consultants 

 – Recent Board and Committee meetings considerations, including 

minutes and matters arising from the meetings 

 – Stakeholder perceptions and key issues raised by, for example, investors, 
regulators and industry groups were explained by the Investor Relations 
Director & Corporate Affairs

 – Introductions to the Company’s key external advisers, including the 

brokers, bankers, insurance advisers and the External Auditor

 – Provided with details of the Directors and Officers Insurance

 – Presentations were provided on Corporate Governance, legal and 

regulatory including:

 – Directors’ duties (including s172)

 – Share dealing, insider dealing and Market Abuse Regulations

 – Governance trends

 – FY21 board effectiveness and action plan

 – Overview of the Schedule of the Matters Reserved for the Board

Since  the  IPO,  in  terms  of  the  Non-Executive  Directors,  the  focus  has  been  on 
building  the  Board  with  directors  who  have  experience  in  luxury  expertise. 
Succession  planning  for  non-executive  directors,  including  the  Chair,  (who  was 
appointed in November 2020) is to be considered by the Committee in FY23.

The  Committee  plays  a  vital  role  in  promoting  effective  Board  and  leadership 
succession, making sure it is fully aligned to the Group’s strategy.

DIVERSIT Y 
The Committee, on behalf of the Board, is responsible for the development of a 
diverse pipeline for succession to the Board and will ensure proper assessment as 
to the values and behaviours expected on the Board as part of the recruitment 
process. The Committee has responsibility for keeping the composition and balance 
of the Board under review and recommends the appointment of new Directors. In 
reviewing  Board  composition,  the  Committee  will  consider  the  benefits  of  all 
aspects of diversity in order to maintain an appropriate range and balance of skills, 
experience and background on the Board. 

The Committee recognises the importance of diversity and inclusion and is aware of 
the recommendations of the FTSE Women Leaders Review, which published its first 
report on improving gender balance in FTSE leadership in November 2021, following 
the  publication  of  the  final  report  under  the  Hampton-Alexander  Review  in  the 
previous year. The Company fulfils the three new recommendations of the FTSE 
Women Leaders Review, in advance of the 2025 deadline. The recommendations 
are: (i) 40% of FTSE 350 board and leadership positions should be held by women 
by  the  end  of  2025;  (ii)  FTSE  350  companies  should  have  at  least  one  women 
appointed as chair, Senior Independent Director, CEO or CFO by the end of 2025; 
and (iii) there should be best practice or other mechanisms in place to encourage 
the pre-existing targets of the Hampton-Alexander Review. 

During  the  year,  the  Company  met  the  recommendations  of  the  FTSE  Women 
Leaders Review as 43.5% of women are on the Board and the combined Executive 
Committee respectively and that the senior independent director is also a woman. 
Additionally, the Group was placed #11 in the FTSE 250 Women Leaders Review 
ranking (from #98 last year).

In  terms  of  ethnicity  at  Board  level,  the  Company  is  complaint  with  the 
recommendations of the Parker Review in advance of the 2024 deadline.

The Committee is required to review, annually, the Board Diversity Policy as well 
as measurable objectives for achieving diversity on the Board. In May 2022, the 
Committee  reviewed 
the  updated  Board  Diversity  Policy  and  made 
recommendations  to  the  Board  for  amendments  to  reflect  both  the  current 
status of the Board and the new recommendations of the FTSE Women Leaders 
Review. The amended Policy was approved by the Board in May 2022.

The  Committee  reviews  and  discusses  annually  all  measurable  objectives  for 
achieving diversity on the Board and will recommend any changes to them or any 
new objectives to the Board for adoption. The Committee conducted this review 
in May 2022 in line with the Board Diversity Policy review and incorporated the 
new recommendations of the FTSE Women Leaders Review. 

Future Board appointments will continue to be based on merit, and candidates, will 
be considered, against objective criteria and with due regard for the benefits of 
diversity on the Board. As well as experience and track record, Board appointments 
will  be  made  taking  due  account  of  other  criteria,  such  as  curiosity,  insights, 
engagement,  cultural  contribution,  personal  identity,  and  the  differentiation  that 
candidates can bring to the collective make-up of the Board.

Wherever possible, the search pool will be widened and where executive search 
firms are used, the Group will only engage with those firms that have adopted the 
‘Voluntary Code of Conduct for Executive Search Firms’ or similar.

18 6 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022EFFECTIVENESS
The performance of the Committee was evaluated as part of the annual Board 
evaluation process, which this year was facilitated by an external expert. The Board 
review concluded that the Committee functions effectively. 

As  part  of  the  annual  evaluation  of  the  effectiveness  of  the  Board,  and  its 
Committees, the Committee considers the diversity of the Board. The Board seeks 
to  ensure  that  its  composition,  and  that  of  its  Committees,  is  appropriate  to 
discharge  its  duty  effectively  and  to  manage  succession  issues.  The  FY22  Board 
Evaluation was externally facilitated and further details of the progress from the 
FY21  evaluation  and  the  process  for  FY22  can  be  found  on  page  181.  The 
Nomination Committee will be responsible for overseeing an action plan to be put 
in place following recommendations for the FY22 Board Evaluation.

BOARD REVIEW COMPOSITION
The Committee keeps the composition of the Board and its Committees under 
continual review, to ensure that they have a suitable balance of skills and experience 
to oversee and challenge the delivery of the Group’s strategy, and to discharge the 
Committees’  responsibilities  effectively.  Board  composition  was  a  key  focus 
following the FY21 Board Evaluation and was discussed at each Committee meeting. 
The appointment of Chabi Nouri demonstrates the Board recognising the need for 
an additional Non-Executive Director with complimentary skills and experience, 
particularly in the European and luxury watches and jewellery markets.

RE-ELECTION OF DIRECTORS
The  effectiveness  and  commitment  of  each  of  the  Non-Executive  Directors  is 
reviewed by the Committee annually. The Committee has satisfied itself as to the 
individual skills, relevant experience, contributions and time commitment of all the 
Non-Executive Directors, taking into account their other offices and interests held. 
As detailed on page 225, the Board is recommending the election or re-election to 
office of all Directors at the 2022 AGM.

Shortly  after  the  end  of  the  financial  year,  the  Committee  considered  the 
reappointment terms of Tea Colaianni, Robert Moorhead and Rosa Monckton as 
their  first  three-year  term  expired  in  June  2022.  Taking  into  consideration  the 
attributes described above, and as all three Directors expressed a willingness and 
desire to continue in office, the Committee recommended to the Board that their 
appointment terms were extended for a further three years.

I will be available at the AGM to answer any questions on the work of the Committee.

IAN CARTER 
CHAIR OF THE NOMINATION COMMITTEE
6 July 2022

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continued

AU DI T C OM M IT TE E R E PORT 

ROBERT MOORHE AD 
CHAIR OF THE AUDIT COMMITTEE 

MEMBERS 

Robert Moorhead (Chair) 

Tea Colaianni 

Rosa Monckton MBE 

KEY RESPONSIBILITIES 
Financial reporting: 
 – Monitor the integrity of the Financial Statements of the 

Group and Company 

 – Review the appropriateness and consistency of significant 

accounting policies 

 – Review and report to the Board on significant financial 

issues and judgements

 – Review the appropriateness of Task Force for Climate-

Related Financial Disclosures

Internal control and risk management: 
 – Carry out a robust assessment of the Group’s emerging 

and principal risks on an annual basis 

 – Review the Group’s internal control and risk management 

systems 

 – Monitor and review the effectiveness of the Group’s 

Internal Audit function 

 – Assess the effectiveness of whistleblowing arrangements 

External audit: 
 – Review the effectiveness of the External Auditor process 

 – Develop and implement policies on the engagement of 

the External Auditor to supply non-audit services 

 – Monitor and review the External Auditor’s independence 

and objectivity 

DE A R  SH A R E HOL DE R 

I am pleased to introduce the Audit Committee Report for the financial 
year ended 1 May 2022. During the year, the Committee played a key role 
in the Group’s governance framework. Its activities included reviewing and 
monitoring  the  integrity  of  financial  information,  the  Group’s  system  of 
internal  controls  and  risk  management,  the  internal  and  external  audit 
process, and the process for compliance with laws, regulations, and ethical 
codes of practice. In addition, we work with other Committees and the 
Board to ensure that stakeholder interests are protected and the Group’s 
Long Range Plan is supported. 

All members of the Audit Committee are deemed Independent Non-Executive 
Directors. The Board considers that I have recent and relevant financial experience 
as required by the Corporate Governance Code (the ‘Code’) and the Committee 
members have competence relevant to the sector in which the Group operates. 
Details of the Audit Committee members’ skills and experience can be found on 
page  183.  The  Committee’s  wide  range  of  financial  and  commercial  skills  and 
experience serves to provide the necessary knowledge and ability to work as an 
effective committee and to robustly challenge the Executive Directors and Senior 
Management  as  and when  appropriate.  At  the  invitation  of  the  Committee,  the 
Chair of the Board, the CEO, the CFO, the Head of Internal Audit & Risk, Senior 
Management,  and  the  External  Auditor  attend  meetings.  The  Committee  has 
regular private meetings with the External and Internal Auditors during the year 
with no Executive Directors present. The Company Secretary & General Counsel 
acts as Secretary to the Committee. 

TERMS OF REFERENCE 
The  Terms  of  Reference  of  the  Committee  reflect  the  current  statutory 
requirements and best practice appropriate to the Group’s size, nature, and stage 
of development. The Committee met its requirement to meet at least four times a 
year. Details of meeting attendance can be found in the Corporate Governance 
Statement on page 175. The Committee reviews its Terms of Reference annually, 
recommending any suggested changes through to the Board. This year there were 
no recommended changes to the Terms of Reference. 

COMMITTEE EFFECTIVENESS 
As part of the FY22 externally facilitated board evaluation, of the Board and the 
Board Committees, the performance and effectiveness of the Audit Committee 
was evaluated. The evaluation found that the Audit Committee functions effectively, 
and  interacts  well  with  the  Board  and  other  Committees.  Details  of  how  the 
evaluation was conducted can be found on page 181. 

18 8 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022 
 
ACTIVITIES UNDERTAKEN BY THE COMMITTEE 
A summary of the activities undertaken by the Committee during the year is 
as follows: 

Financial reporting: 
 – Monitored the integrity of the Group’s FY22 Results Announcement, 
Annual Report and Accounts 2021, and the FY22 Half Year Statement 

 – Assessed and recommended to the Board that the Annual Report and 
Accounts are fair, balanced, and understandable, including Alternative 
Performance Measures (APMs)

 – Assessed the Going Concern and Viability Statement having reviewed 

supporting papers from management including the consideration of the 
impact of the pandemic, cost of living increases, global conditions, and 
climate change on those assessments  

 – Considered papers from management on the key financial reporting 

judgements and estimates 

 – Reviewed the Task Force for Climate Related Financial Disclosures 
(TCFD) FY22 Year End Reporting, including the scenario analysis 
undertaken to assess the impact of climate-related risks

Internal control and risk management: 
 – Considered the adequacy and effectiveness of the Group’s ongoing risk 

management systems and control processes 

 – Considered the Group’s risk environment, including its significant and 
emerging principal risks and uncertainties and reviewed the mitigating 
actions that management has taken along with determining the risk 
appetite of the business 

 – Reviewed the impact of the pandemic, cost of living increases, global 

conditions, and climate change on the principal risks and uncertainties, 
and the actions management are taking in response to this

 – Considered the impact on our reporting and control environment of 
the Department for Business, Energy & Industrial Strategy (BEIS) 
proposals for Audit and Corporate Governance reform

 – Reviewed and approved the Group’s whistleblowing protocol for 

managing whisteblower incidents

 – Received and reviewed whistleblowing incidents, investigation details 

and follow up actions 

 – Received updates in relation to anti-bribery and corruption and 

anti-money laundering programmes 

Internal and external audit: 
 – Assessed the effectiveness of the external audit process and considered 

the accounting, financial control, and audit issues reported by the 
External Auditor

 – Reviewed the Internal and External Auditor independence 

 – Agreed the External Auditor engagement letter and recommended the 

External Auditor fees through to the Board 

 – Reviewed and approved the Internal Audit Charter

 – Received and reviewed the annual plan and audit reports from the 

Internal Audit team 

 – Undertook a review of the effectiveness of the Internal Audit function 

 – Held regular private meetings with the Internal and External Auditors 

GOING CONCERN AND VIABILIT Y STATEMENT
The Committee reviewed the process and assessment of the Group’s prospects 
made by management, including: 

 – The three-year viability assessment period and alignment with the Group’s 

internal forecasts and business model 

 – The assessment of the capacity of the Group to remain viable after 
consideration of future cash flows, financing, and mitigating factors 

 – The modelling of the financial impact of the Group’s principal risks 

materialising using severe but plausible scenarios 

The Committee reviewed management’s analysis supporting the going concern basis 
of preparation, including reviewing the Group’s financial performance, budgets for 
FY23  three-year  plan,  and  cash  flow  projections.  The  going  concern  and  viability 
reviews by the Committee included the review of the results of the reverse-stress 
tests performed by management, available financing in place and any further mitigating 
actions that management could take. In making its assessment, the Committee took 
into consideration the trading results of the Group, liquidity and covenant compliance. 

As a result of the assessment, the Committee reported to the Board that the going 
concern  basis  of  preparation  remained  appropriate  and  there  is  a  reasonable 
expectation  that  the  Group  will  be  able  to  continue  in  operation  to  meet  its 
liabilities as they fall due over the three-year viability assessment period. 

The Going Concern and Viability Statement is set out in the Strategic Report on 
page 166 and 167. 

SIGNIFICANT FINANCIAL REPORTING AREAS 
In preparing the financial statements, there are several areas requiring the exercise 
of  judgement  by  management.  The  Committee’s  role  is  to  assess  whether  the 
judgements and estimates made by management are reasonable and appropriate. 
To  assist  in  this  evaluation,  the  CFO  provided  an  accounting  paper  to  the 
Committee, setting out all the financial reporting judgements and estimates which 
were considered material to the Financial Statements. 

The  main  areas  of  judgements  and  estimates  that  have  been  considered  by  the 
Committee in the preparation of the Financial Statements are as follows: 

Impairment of tangible and right-of-use assets 
The Committee received and considered a paper from management covering the 
judgements made in respect of the impairment testing of the Group’s property, 
plant  and  equipment  and  right-of-use  assets.  The  Committee  noted  that 
management  had  considered  the  trading  results  of  each  showroom  and  noted 
where a showroom has low profitability, which is not expected to improve in the 
near  future.  No  impairments  were  identified  in  the  year.  The  Committee  also 
reviewed management’s assessment of whether any prior impairments should be 
reversed given current trading.

Management  has  continued  to  report  on  the  performance  of  the  business  on  a 
pre-IFRS  16  (IAS  17)  basis  within  its  Alternative  Performance  Measures  (APMs) 
alongside  statutory  measures  derived  under  IFRS  16,  the  paper  and  discussions 
considered impairment assessment of these assets on both bases. 

As part of their review of impairment, the Committee challenged the assumptions 
used in the cash flow forecasts for impairment testing, along with the disclosures 
made in the Financial Statements. The Committee also received and discussed a 
paper  from  the  External  Auditor  on  their  work  in  this  area,  which  specifically 
considered and reported on their challenge and assessment of the key assumptions 
and methodology used. 

The  Committee  was  satisfied  that  the  approach  adopted  by  management  was 
sufficiently robust to identify when an impairment charge or reversal for showroom 
assets needs to be recognised and how it should be assessed and reported. 

189 

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continued

Inventory valuation 
The  Committee  received  a  paper  from  management  on  accounting  for  and 
valuation  of  inventory.  It  discussed  the  judgements  made  by  management,  with 
specific  consideration  to  discontinued  product  and  slow-moving  stock.  The 
Committee also considered the policy for, and calculation of, rebates recognised 
and absorbed into inventory. 

The Committee received a paper from the External Auditor regarding the audit 
work they performed over the valuation of inventory. The Committee is satisfied 
that  the  process  and  judgement  adopted  by  management  for  the  valuation  of 
inventory is sufficiently robust to establish the value of inventory held and is satisfied 
as to the appropriateness of the Group’s provisioning policy. 

Non-underlying and exceptional items 
The  Committee  considered  the  presentation  of  the  Financial  Statements  and  in 
particular the use of APMs and the presentation of exceptional items in line with the 
Group  accounting  policy.  This  policy  states  that  adjustments  are  only  made  to 
reported  profit  when  not  considered  part  of  the  normal  operating  costs  of  the 
business  and  considered  exceptional  due  their  size,  nature,  or  incidence.  The 
Committee  noted  that  the  exceptional  items  disclosed  in  FY22  related  to  the 
significant one-off events relating to the IPO and business acquisitions. 

Each of the above areas of judgement has been identified as an area of focus and 
therefore the Committee has also reviewed reporting from the External Auditor 
on the relevant areas. 

Revenue recognition 
The  Committee  received  papers  from  management  covering  the  control 
environment relating to sales cut-off and accounting judgements in relation to the 
accounting for gift cards, client returns and client deposits. 

The  Committee  also  received  a  paper  from  the  External  Auditor  regarding  the 
audit work they performed over revenue recognition, which included the use of 
computer data analytic tools. The Committee determined that the majority of the 
Group’s revenue transactions are non-complex, with minimal judgement applied 
over  the  amount  recorded.  The  Committee  is  satisfied  that  approach  taken  by 
management is sufficiently robust in relation to the recognition of revenue. 

OTHER SIGNIFICANT ACCOUNTING AREAS 
IFRS 16 ‘Leases’ 
During  the  year,  the  Committee  reviewed  the  key  judgements  and  assumptions 
applied to the calculations and disclosures provided within the Financial Statements. 
These included the determination of the term of the leases, the discount rates used 
and  the  determination  of  whether  lease  agreements  included  substantive 
substitution rights and should be treated as leases. The Committee also considered 
and  challenged  the  use  of  pre-IFRS  16  APMs  within  the  Annual  Report  and 
Accounts  and  concluded  that  these  APMs  align  with  the  management  reporting 
used  to  inform  business  decisions,  investment  appraisals,  incentive  schemes  and 
banking covenants. 

Pensions 
The Committee assessed the accounting treatment adopted by management and 
the application of IAS 19 ‘Employee benefits’ in relation to the Aurum Retirement 
Benefits Scheme. The Committee reviewed the judgements made in respect of the 
assumptions used in the valuation of the Group’s obligations under the scheme and 
the associated disclosures made in the Financial Statements. 

Acquisitions
The accounting for the acquisitions of five showrooms in the US was reported to 
the Committee, including the valuation of goodwill and other intangible assets. The 
Committee  also  reviewed  and  discussed  the  appropriateness  of  the  acquisition 
disclosures contained within the Financial Statements.

Annual Report and Accounts – fair, balanced, and understandable 
assessment 
At the request of the Board, the Committee has considered whether, in its opinion, 
the Annual Report and Accounts 2022, taken as a whole, are fair, balanced, and 
understandable and that they provide the information necessary for shareholders 
to assess the Group’s position and performance, business model and strategy. The 
Group has established internal controls in relation to the process for preparing the 
Annual Report and Accounts. These include the following: 

 – Management regularly monitors and considers developments in accounting 
regulations and best practice in financial reporting and, where appropriate, 
reflects developments in the Financial Statements

 – The Annual Report and Accounts are drafted by Senior Management with 

overall coordination by a member of the finance team, to ensure consistency 
across the relevant sections 

 – An internal verification process is undertaken to ensure accuracy 

 – Comprehensive reviews of drafts of the Annual Report and Accounts are 

undertaken by Executive Directors and Senior Management 

 – The final draft of the Annual Report and Accounts is reviewed by the Audit 

Committee prior to consideration by the Board

Following its review, the Committee advised the Board that the Annual Report and 
Accounts  2022,  taken  as  a  whole,  were  considered  to  be  fair,  balanced  and 
understandable and that they provided the information necessary for shareholders 
to assess the Group’s position and performance, business model and strategy. The 
Committee was also satisfied that suitable accounting policies have been adopted 
and appropriate disclosures have been made in the Financial Statements. 

19 0 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022RISK MANAGEMENT AND INTERNAL CONTROLS 
The  Board  has  ultimate  responsibility  for  effective  management  of  risk  for  the 
Group including determining its risk appetite, identifying key strategic and emerging 
risks,  and  reviewing  the  risk  management  and  internal  control  framework.  The 
Committee, in supporting the Board to assess the effectiveness of risk management 
and internal control processes, relies on several different sources to carry out its 
work  including  Internal  Audit  assurance  reports,  the  assurance  provided  by  the 
External Auditor and other third parties in specific risk areas. 

The Committee monitors and reviews the effectiveness of the Group’s risk management 
processes and internal financial and non-financial controls. The key features of the risk 
management process that were in place during the year are as follows: 

In February 2022, a carefully targeted Internal Audit plan was agreed to provide 
appropriate assurance to the Committee over the effectiveness of risk management 
and  internal  control  processes  across  the  Group.  The  internal  audit  plan  is  risk 
based and takes an independent view of what Internal Audit considers to be the 
highest known and emerging risks and strategic priorities facing the business. The 
Committee is satisfied that the Internal Audit plan provides appropriate assurance 
on  the  controls  in  place  to  manage  the  principal  risks  facing  the  Group.  Internal 
Audit resources were increased in June 2021, and resources to deliver the Internal 
Audit plan continue to be reviewed, with an agreement that external partners in 
both the UK and US would continue to be utilised.

The Head of Internal Audit & Risk: 

 – Each business function conducted risk assessments based on identified 

 – Attended all Audit Committee meetings and provided reports and verbal 

business objectives, which were reviewed and agreed annually by the Senior 
Management of each function. Risks are considered across the areas of 
financial, people, and regulatory and are evaluated in respect of their potential 
impact and likelihood. These risk assessments are updated and reviewed at 
least quarterly and are reported to the Committee 

 – A Group risk assessment is also undertaken by management, which considers 

all areas of potential risk across all systems, functions, and key business 
processes. This risk assessment, together with the business risk assessments, 
forms the basis for determining the Internal Audit plan

 – A qualitative and quantitative climate scenario analysis (CSA) was undertaken, 
which assisted in understanding the climate-related physical and transition 
risks and opportunities that could impact the business in the future under 
different climate scenarios and identified risks have been incorporated into the 
company climate risk register

 – The assessment, management, and monitoring of climate-related risks aligns 

with the Group risk management framework, and a governance structure has 
been established for the oversight of these risks, including an ESG Committee

 – The Head of Internal Audit & Risk met with all Senior Management to 

undertake a formal review of the internal controls across the Group. Senior 
executives were required to certify compliance with the Group’s policies and 
procedures and that appropriate internal controls were in operation during 
the period under review. Any weaknesses are highlighted, and the results are 
reviewed by the Head of Internal Audit & Risk, the Committee, and the Board 

 – The Committee confirmed to the Board that it has reviewed the effectiveness of 
the systems of internal control, including financial, operational, and compliance 
controls, and risk management for the period of this report, in accordance with 
the Code and the Risk Management and Internal Control Guidance 

INTERNAL AUDIT
The Head of Internal Audit & Risk, who reports directly to the Audit Committee 
Chair,  provides  assurance  to  the  Committee  through  independent  reviews  of 
agreed risk areas. The Committee is responsible for overseeing the work of the 
Internal  Audit  function.  It  reviews  and  approves  the  scope  of  the  Internal  Audit 
annual  plan  and  assesses  the  quality  of  Internal  Audit  reports,  along  with 
management’s actions relating to findings and the closure of recommended actions. 

updates to the Committee 

 – Had direct access to all Committee members and met with the Committee 

Chair and Committee members privately without management being present 

 – Met with the Audit Committee Chair several times to carry out formal 

reviews of the Internal Audit function’s resources, approach, and audit plan 

 – Managed the risk register review process 

Following assessment by the Committee during the year, the Audit Committee is 
satisfied  that  the  Internal  Audit  team  has  the  quality,  experience,  and  expertise 
appropriate for the business.

The Group also has an operational audit, loss prevention and security team who review 
compliance with certain key internal procedures in showrooms and at other locations. 

EXTERNAL AUDITOR 
Interaction with external audit 
One  of  the  Committee’s  roles  is  to  oversee  the  relationship  with  the  External 
Auditor, Ernst & Young LLP (EY), and to evaluate the effectiveness of the service 
provided  and  their  ongoing  independence.  The  effectiveness  of  our  External 
Auditor is assessed in accordance with a process agreed by the Audit Committee, 
which involves gathering information through a series of questionnaires. 

The External Auditor has attended all this year’s Committee meetings and at each 
meeting has time with the Committee without management present. The Chair of 
the Audit Committee has also met with the external audit partner to review the 
audit scope and audit findings. 

Auditor independence and objectivity 
During  the  year,  the  External  Auditor  reported  to  the Committee  on  their 
independence from the Group. The Committee and the Board are satisfied that EY 
has adequate policies and safeguards in place to ensure that Auditor objectivity and 
independence  is  maintained.  When  assessing  the independence  of  the  External 
Auditor, the Committee considers, amongst other things, the length of tenure of 
the  audit  firm  and  the  audit  partner,  the  value  of  non-audit  fees  provided  by 
the External Auditor and the relationship with the Auditor as a whole. As part of 
the assessment of the External Auditor, the Committee considered whether the 
External Auditor had exercised professional scepticism and an appropriate degree 
of challenge to management. Julie Carlyle, the audit partner has been in place since 
the appointment of EY in 2019.

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Competition and Market Authority (CMA) Order 2014 Statement of Compliance 
Under CMA guidance, FTSE 350 companies are required to have held a tender for the external audit appointment within the last ten years. On Admission to the London 
Stock Exchange, the Audit Committee commenced a competitive audit tender for the financial year ending 26 April 2020. Full details of the tender process are included 
in the Annual Report and Accounts 2020. 

EY was first appointed in 2019 after a competitive tender process. This means that FY22 represents EY’s third year as the Company’s External Auditor. Under UK legal 
requirements, the Company may retain EY as its External Auditor for 20 years. 

The  Group  confirms  that  it  was  in  compliance  with  the  provisions  of  the  Statutory  Audit  Services  for  Large  Companies  Market  Investigation  (Mandatory  Use  of 
Competitive Tender Processes and Audit Committee Responsibilities) Order 2014 during the financial year ended 1 May 2022. 

Non-audit services provided by the External Auditor 
The Committee has adopted a formal policy in respect of non-audit services provided by the External Auditor to ensure that Auditor objectivity and independence are 
maintained, in accordance with the EU Audit Reform. 

Non-audit service 

Audit-related services 
Audit-related services are services, generally of an assurance nature, provided by the Auditor as a result of their 
expert knowledge and experience of the Group. Audit-related services include: 
 – Reviews of Half Year results 
 – Reporting required by law or regulation to be provided by the Auditor 
 – Reports to regulators 

Permissible non-audit services 
Including, but not limited to: 
 – Work related to mergers, acquisitions, disposals, or circulars 
 – Benchmarking services 
 – Corporate governance advice 

Policy 

The Auditors are eligible for selection to provide non-audit 
services to the extent that their skills and experience make 
them a competitive and most appropriate supplier of 
these services. 
Each new non-audit service must be approved by the 
Committee in advance of the services being commenced. 
Non-audit fees are capped to a maximum aggregate in any 
financial year of 70% of the average of the statutory audit 
fees charged in the previous three consecutive financial 
years. In the case of this cap, audit-related services 
concerning work required by national legislation are 
excluded. 

Prohibited services 
In line with the FRC’s ethical standards, services where the Auditor’s objectivity and independence may be 
compromised by the threat of self-interest, self-review, management, advocacy, familiarity, or intimidation are 
prohibited. Prohibited services include: 
 – Tax services 
 – Services that involve playing any part in the management decision-making process 
 – Book-keeping and preparing accounting records and Financial Statements
 – Payroll services 
 – Designing or implementing internal controls 
 – Valuation services (except such services that have no direct effect or are immaterial to the Financial Statements) 
 – Legal, internal, or human resources services 
 – Services linked to financing, capital structure and allocation and investment strategy except providing assurance 

services in relation to the Financial Statements, such as the issuing of comfort letters in connection with 
prospectuses issued by the audited entity 

 – Promoting, dealing in, or underwriting shares in the Company 

The Auditor is prohibited from performing these services 
for the Company or any subsidiary within the Group. 

Non-audit services provided by Ernst & Young LLP during the financial year ending 1 May 2022 were limited to the Half Year review. Fees in relation to these services 
were £54,000 (FY21: £52,000). 

192 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022EXTERNAL AUDITOR EFFECTIVENESS 
In January 2022, the FRC’s Audit Quality Review Team (AQRT) completed a review 
of EY’s audit of the Company’s Financial Statements for the period ended 2 May 
2021. The Committee considered the final inspection report, which did not raise 
any significant findings, and discussed the results with the lead audit partner. The 
Committee noted the overall assessment by the AQRT, which was consistent with 
its own positive view of the quality and effectiveness of the external audit in respect 
of 2021.

Auditor reappointment 
The Committee is responsible for considering whether there should be a rotation 
of  the  External  Auditor  in  order  to  ensure  continuing  auditor  quality  and 
independence,  including  consideration  of  the  advisability  and  potential  impact  of 
conducting a tender process for the appointment of a different External Auditor. 
The  Committee  is  also  responsible  for  recommending  to  the  Board  whether  it 
should ask the shareholders to appoint, reappoint, or remove the External Auditor 
at the AGM.

It is the Committee’s responsibility to assess the effectiveness of the external audit. 
The Committee assessed the External Auditor’s effectiveness in September 2021 
and kept this under review throughout the year taking into account the External 
Auditor’s mindset and culture; skills, character and knowledge; quality control and 
judgement. The assessment included: 

 – Reviewing the External Auditor’s risk assessment and audit approach to those risks 

 – Reviewing and discussing the External Auditor’s formal reports to the 

Committee including their planning and results reports 

 – Considering the areas in which the External Auditor had challenged 

management’s assumptions in key areas of judgement and the number and 
nature of the accounting and control observations raised 

 – Considering the manner in which the audit was conducted, including the level 

of senior leadership hours spent 

 – Assessing feedback from the Committee members and the parties involved in 

the external audit process through a questionnaire 

 – Reviewing the FRC’s Audit Inspection report on Ernst & Young LLP and 

discussing the planned resulting actions by the External Auditor 

 – Assessing the interaction between management, the Committee and the 

External Auditor

Based on these reviews, the Committee concluded that Ernst & Young LLP (EY) 
had  applied  appropriately  robust  challenge  and  scepticism  throughout  the  audit, 
that it possessed the skills and experience required to fulfil its duties effectively and 
efficiently, and that the audit was effective. 

In its oversight of the external audit, the Committee considered whether it would be 
appropriate to conduct an audit tender at this time. The Committee took into account:

 – Its continued satisfaction with the quality and independence of EY’s audit

 – Any new External Auditor would need a transition period to develop 
sufficient understanding of the business given the Company’s size and 
complexity

 – Frequent changes of External Auditor would be inefficient and could lead to 

increased risk and the loss of cumulative knowledge

 – A change in auditor would be expected to have a significant impact on the 

Company, including on the Company’s finance function

 – Any change in auditor should be scheduled to limit operational disruption

The Committee also considered EY’s leadership and activities in the area of climate 
change.  After  due  consideration  the  Committee  determined  it  would  not  be 
appropriate to re-tender for the external audit at this time. 

EY has expressed willingness to continue in its capacity as independent Auditor of 
the Company. The Committee has recommended to the Board the reappointment 
of  the  External  Auditor  for  FY23  and  the  Directors  will  be  proposing  the 
reappointment of EY at the forthcoming AGM. 

ROBERT MOORHEAD 
CHAIR OF THE AUDIT COMMITTEE 
6 July 2022

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ESG C OM M IT TE E R E PORT

ROSA MONCKTON MBE 
CHAIR OF THE ESG COMMITTEE 

MEMBERS 

Rosa Monckton MBE (Chair)

Tea Colaianni

Ian Carter

Brian Duffy

Robert Moorhead

Chabi Nouri

PRINCIPAL RESPONSIBILITIES
The Committee’s principal responsibilities are to:

 – Provide oversight on behalf of the Board in relation to the 

Company’s ESG strategy and performance

 – Oversee the development and delivery of ESG strategic 

goals, targets and Key Performance Indicators (KPIs)

 – Ensure the Company monitors current and emerging ESG 

trends, as well as relevant international standards and 
legal/regulatory/governance requirements with a view to 
how they might impact on the business strategy, 
operations and reputation of the Company

 – In collaboration with the Audit Committee, review key 
climate-related risks and opportunities and oversee 
mitigation strategies as part of the quarterly review of 
principal and emerging risks

 – Receive reports and recommendations from key 

management stakeholders, subject matter experts and the 
ESG Steering Group

 – Oversee stakeholder engagement with the ESG strategy 

and progress against strategic goals, targets and KPIs

 – Make recommendations to the Board in relation to the 
required resourcing and funding of ESG related activity

DE A R  SH A R E HOL DE R

I  am  delighted  to  present  the  first  ESG  Committee  Report  following  the 
establishment of a dedicated ESG Committee by the Board in June 2021.

Alongside  myself,  the  ESG  Committee  comprises  the  Chair  of  the  Board,  and  a 
majority  of  independent  Non-Executive  Directors,  Tea  Colaianni,  Robert 
Moorhead  and  Chabi  Nouri  (appointed  1  May  2022).  In  addition  to  the  Non-
Executive Directors and in recognition of the importance of ESG matters to the 
Company’s Long Range Plan and strategic objectives, Brian Duffy, the CEO, is also 
a member of the Committee. 

The  biographies  of  the  Committee  members,  which  details  their  skills  and 
experience can be found on pages 182 to 183.

The  Company  Secretary  &  General  Counsel  acts  as  Secretary  to  the  ESG 
Committee,  and  by  invitation,  the  CFO,  the  Head  of  ESG,  and  other  Senior 
Management and/or external advisers may attend as appropriate for all or part of 
the meeting.

To support the Committee and help develop and drive the Company’s sustainability 
agenda, an experienced Head of ESG was appointed in July 2021. The Committee 
held its inaugural meeting in October 2021.

ROLE 
The ESG Committee is Board Committee and has the full support of the senior 
leadership  team.  It  plays  an  active  part  in  the  development  and  delivery  of  the 
Company’s  sustainability  strategy,  by  approving  key  decisions,  ensuring  alignment 
with the Company’s purpose and values and providing accountability against goals, 
targets and KPIs.

The Committee has an important role monitoring environmental goals and ensuring 
actions  are  taken  to  manage  identified  risks  and  opportunities  resulting  from  a 
changing climate, by ensuring they are embedded in the Company’s risk management 
processes, financial decision-making and core business strategy. 

As  well  as  monitoring  the  robustness  of  the  Group’s  sustainability  governance 
frameworks,  the  Committee  scrutinises  the  development  and  implementation  of 
changes  in  processes  and  practices  and  ensures  compliance  with  legislative  and 
regulatory standards. 

TERMS OF REFERENCE 
The ESG Committee Terms of Reference set out the purpose and scope of the 
Committee.  The  document  is  available  on  our  corporate  website  and  will  be 
reviewed  on  an  annual  basis.  In  accordance  with  the  Terms  of  Reference,  the 
Committee met three times during FY22 and attendance records can be found on 
page 175.

The ESG Committee is supported by an ESG Steering Group, chaired by the CFO. 
The  Steering  Group  is  made  up  of  Senior  Management,  who  each  have  formal 
operational responsibility for the management of relevant environmental, social and 
governance  issues.  The  ESG  Steering  Group  acts  under  a  separate  Terms  of 
Reference  and  reports  progress  towards  the  development,  implementation  and 
delivery of the Company’s sustainability strategy into the ESG Committee. 

194 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022KEY FOCUS/ACTIVITIES DURING THE YEAR
 – Agreed the ESG Committee Terms of Reference and recommended 

them to the Board for approval

 – Oversaw a comprehensive review of the Company’s ESG approach 

and governance

 – Commissioned a Materiality Assessment to better understand the 

expectations and requirements of key stakeholder groups

 – Agreed to strengthening ESG Governance, including the formation of an 

ESG Steering Group

 – Agreed to a programme of work to redefine the Company’s Purpose

 – Agreed to the development of a sustainability strategy prioritising, 

‘People, Planet and Responsible Sourcing’

 – Agreed to a project to measure the Group’s Scope 3 Emissions, in order 
to assess the environmental impact of the Group’s value chain and set a 
target to achieve Net Zero emissions

 – Agreed to setting near term Science Based Targets aligned to 1.5°C  

under the Paris Climate Agreement

 – Highlighted to the Audit Committee, for consideration, that Climate 

Change be included as one of the Company’s Principal Risks

 – Key documents recommended to the Board for approval included, 

Modern Slavery Statement, Supply Chain Policy and Environmental Policy

“An ESG Steering Group was 
established to strengthen the 
governance of ESG matters and 
oversee the development of a 
roadmap to deliver a cohesive 
sustainability strategy that delivers 
long term value for all.”

ROSA MONCKTON MBE 
CHAIR OF THE ESG COMMIT TEE

One of the first proposals to the Committee, which was subsequently approved, 
was a project to define the Company purpose in order to provide a framework for 
consistent  decision-making  at  every  level.  The  result  is  a  purpose  that  reflects 
changing  societal  expectations  and  amplifies  the  Company’s  overarching 
commitment to WOW clients, whilst caring for colleagues, local communities and 
the planet. 

The Committee also agreed to sign up to the new Better Business Act, which, if 
successful,  would  amend  s172  Companies  Act  2006  to  ensure  company  boards 
consider  the  interests  of  the  wider  society  and  the  environment  alongside  that 
of shareholders. 

Other Committee outputs included an ESG priority matrix and the approval of a 
series of short, medium and long term goals to support the ongoing development 
of  a  progressive  sustainability  strategy,  which  mitigates  risk  and  delivers  positive 
business, environmental and societal outcomes in line with the Company Purpose. 

PL ANET
During the year, the Committee oversaw work to measure the Company’s Scope 
3 emissions and approved near term targets to limit temperatures to 1.5°C in line 
with  the  Paris  Agreement  and  obtain  target  validation  from  the  Science  Based 
Targets initiative. It also received information on how the Company’s pre-owned 
business  and  After  Sales  and  Servicing  operation  contribute  to  a  more  circular 
economy and agreed to further support investment in these areas. 

In line with the Task Force for Climate Related Financial Disclosures, the Committee 
agreed to strengthen how the Company governed risks and opportunities resulting 
from a changing climate and the transition to net zero and approved the escalation 
of Climate Change from an emerging risk to a principal risk. 

STAKEHOLDER ENGAGEMENT
The  ESG  Committee  welcomes  feedback  from  all  stakeholders.  Colleagues  share 
their thoughts directly via phone calls or email, through the colleague Listening Forums, 
or a new engagement platform, ‘Workplace’, which was introduced across the Group 
following a recommendation, by Senior Management, to the ESG Committee. 

Investors ask ESG related questions through dedicated meetings and roadshows 
and  the  Committee  is  kept  up  to  date  with  supplier  engagement  activities  to 
support  the  promotion  of  shared  sustainability  goals  and  ensure  due  diligence 
across our Supply Chain. 

In addition, representatives from all our stakeholder groups were invited to take 
part  in  a  Materiality  Assessment  Survey,  designed  to  inform  our  Company 
sustainability strategy and help prioritise material ESG issues. 

Since the Committee’s first formal meeting in October 2021, when we reviewed 
the results of a comprehensive gap analysis, to the end of this financial year, it has 
been a busy six months and I am extremely pleased with the progress made.

As we enter FY23, the ESG Committee remains absolutely committed to operating 
transparently in its role to support sustainable business practices across the Group, 
for the benefit of all. 

Further information on the work of the ESG Committee and the progress being 
made by the Group can be found on pages 118 to 155.

ROSA MONCKTON MBE
CHAIR OF THE ESG COMMITTEE 
6 July 2022

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R E MU NE R ATION 
C OM M IT TE E  R E PORT

TE A COL AIANNI
CHAIR OF THE REMUNERATION COMMITTEE 

Members 

Independent

No. of meetings 
attended

Tea Colaianni (Chair)

Ian Carter

Rosa Monckton 

Robert Moorhead

Section
Chair’s Statement
At a Glance
Fairness, Diversity and Wider Workforce 
Considerations
Annual Report on Remuneration
Directors’ Remuneration Policy

3/3

3/3

3/3

3/3

Page 
196
200

203
208
212

The Remuneration Committee’s  
Terms of Reference at:  

 thewosgroupplc.com

DE A R  SH A R E HOL DE R

On behalf of the Remuneration Committee, I am delighted to present the 
Group’s Remuneration Committee Report. 

During FY22, we have further strengthened the business and delivered impressive 
growth in both the UK and US markets. Our success has been testament to our 
robust business model, as well as the enthusiasm and commitment shown by our 
colleagues. In recognition of the Group’s unprecedented success since we listed on 
the  London  Stock  Exchange  in  2019  and  to  ensure  that  colleagues  have  the 
opportunity to share in the success of the business, we are pleased to have provided 
all our colleagues employed by the Group in December 2021 with a gift of 50 free 
shares and, in January 2021, we launched employee share save schemes in both the 
UK and US. Our first Directors’ Remuneration Policy was approved by shareholders 
at our 2019 AGM, following our admission to the London Stock Exchange in June 
2019.  Since  then,  the  Group  has  generated  exceptional  growth  and  has  a  track 
record  of  delivering  strong,  consistent  financial  performance.  As  a  result  of  this 
sustained growth over the last three years, we are pleased that the first LTIP grant 
will vest in full this year.

In line with the normal three-year cycle, we will be submitting a new Remuneration 
Policy for approval at the 2022 AGM which can be found on pages 212 to 223 of 
this report. More detail on the remuneration decisions made in the year for our 
Executive Directors can be found in the Annual Report on Remuneration on pages 
208 to 211. 

The Committee complies with the UK Corporate Governance Code 2018 in terms 
of composition and Terms of Reference. The Committee’s Terms of Reference, which 
are reviewed annually, are available on the Group’s website at thewosgroupplc.com.

ROLE OF THE REMUNER ATION COMMITTEE
The Committee’s responsibilities are to:

 – Determine remuneration policy for the Company Chair, Executive Directors, 
the Company Secretary & General Counsel and other members of Senior 
Management as designated

 – Determine remuneration packages for the Company Chair, Executive 

Directors, the Company Secretary & General Counsel and other members of 
Senior Management as designated. No Director plays a part in any decision 
about their own remuneration

 – Review the appropriateness of the Remuneration Policy on an ongoing basis 

and make recommendations to the Board on appropriate changes

 – Obtain up-to-date comparative market information and appoint remuneration 

consultants as required to advise or obtain information

 – Approve the design of, and set targets for, performance related incentives 

across the Group

 – Oversee any major changes to benefits for colleagues

 – Oversee wider workforce pay practices and incentive arrangements

 – Ensure that failure and excessive risk taking are not rewarded 

None of the Committee members have any personal financial interest (other than 
as a shareholder) in the decisions made by the Committee, any conflict of interest 
arising from cross-directorships, or day-to-day involvement in running the business.

The Company is seeking an advisory vote on the Remuneration Committee Chair’s 
Statement and Annual Report on Remuneration, and seeking a binding vote on the 
proposed Directors’ Remuneration Policy which, if approved, will take effect from 
the date of the AGM on 1 September 2022. 

196 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022WHO SUPPORTS THE COMMITTEE? 
External
During the year, the Committee appointed Deloitte LLP as independent adviser to 
the Committee following an independent selection process. Fees paid to Deloitte 
LLP in relation to remuneration services provided to the Committee in FY22 were 
£62,850, which were charged on a time and materials basis. Deloitte LLP is a member 
of the Remuneration Consultants Group, and as such chooses to operate pursuant 
to a code of conduct that requires remuneration advice to be given objectively and 
independently.  There  are  no  connections  between  Deloitte  LLP  and  individual 
Directors to be disclosed. The Committee is satisfied that the advice provided by 
Deloitte LLP in relation to remuneration matters is objective and independent. 

Internal
Internal support is provided by the Company Secretary & General Counsel and 
Executive Director HR, whose attendance at Committee meetings is by invitation 
from the Remuneration Committee Chair, to advise on specific questions raised by 
the  Remuneration  Committee  and  on  matters  relating  to  the  performance  and 
remuneration of the Senior Management team. No Director was present for any 
discussions that related directly to their own remuneration.

HOW THE REMUNER ATION COMMITTEE SPENT ITS TIME IN FY22
The following sets out the main items considered by the Remuneration Committee 
during the year.

Key agenda items
 – Selection process for appointing a new independent adviser to the 

Remuneration Committee

FY22 BUSINESS PERFORMANCE HIGHLIGHTS 
FY22  represented  an  excellent  year  for  the  business.  Through  a  consistent 
investment programme we have further strengthened the business, paving the way 
for continued success as we advance our Long Range Plan objectives to strengthen 
our  luxury  watch  and  jewellery  leadership  in  the  UK,  become  the  clear  market 
leader in the US and capitalise on the growth potential in the EU market. Some key 
highlights are as follows: 

 – Revenue increased +37% to £1,238.0 million

 – Adjusted EBIT1 increased +68% to £130.3 million

 – Operating profit increased +74% to £142.1 million

 – Return on Capital Employed1 increased by 770 bps from 19.7% to 27.4%

1 

 This is an Alternative Performance Measure. Refer to Glossary on pages 283 to 285 for definitions and 
reconciliation to statutory measures.

APPLICATION OF THE REMUNER ATION POLICY IN FY22
I have summarised below the application of the Remuneration Policy.

Board changes
As announced on 26 August 2021, Bill Floydd was appointed CFO with effect from 
1 January 2022. Bill was appointed on a remuneration package reflecting his calibre 
as  an  experienced  CFO  and  in  line  with  the  Company’s  Remuneration  Policy, 
as follows: 

 – Base salary: £380,000

 – Pension: 3% of base salary (in line with the wider UK workforce)

 – Annual bonus opportunity: 125% of base salary (in line with the limits set out 

 – Approving the Directors’ Remuneration Report for FY21

in the Group’s Directors’ Remuneration Policy)

 – Approving the outcomes under the FY21 bonus outcomes, taking into account 

 – LTIP opportunity: 175% of base salary (in line with the limits set out in the 

the considerations of wider stakeholders

Group’s Directors’ Remuneration Policy)

 – Reviewing and approving the performance measures for the FY22 bonus plan 

to ensure alignment with strategic objectives and shareholder interests

 – Granting awards under the LTIP and determining performance conditions for 

the FY22 LTIP grant

 – Receiving reports and advice from advisers on a range of matters including 
senior executive pay, market themes and trends and updated proxy adviser 
and institutional investor guidance 

 – Reviewing and approving the remuneration arrangements for the incoming 

CFO, Bill Floydd 

 – Reviewing and approving the remuneration decisions with regards to the 

retirement of the former CFO, Anders Romberg 

 – Reviewing the Directors’ Remuneration Policy and consulting on proposed 

changes with proxy advisers and our key shareholders

 – Reviewing wider workforce remuneration and approving the offering of free 

shares to colleagues and the launch of the employee share save schemes

 – Preparation of the CEO pay ratio 

As  a  Remuneration  Committee,  it  is  our  responsibility  to  make  decisions  which 
support the Group’s long term business strategy, and which align with the Group’s 
culture and values. We must balance this with our desire to reflect best practice 
remuneration  and  high  standards  of  corporate  governance.  We  maintain  an 
ongoing dialogue with shareholders and proxy advisers to understand their views. 
We recognise that executive remuneration is an area of public interest and we have 
worked  hard  to  ensure  that  full  transparency  has  been  provided  in  this  year’s 
Directors’ Remuneration Report on the Group’s remuneration practices.

Bill’s salary level was positioned slightly higher than the salary level for the former 
CFO,  as  the  former  CFO’s  salary  was  set  lower  than  market  median,  given  his 
significant shareholding in the business prior to and after IPO. Taking into account 
the size and scale of the business, and in line with the Company’s desired policy for 
new joiners, (which is set out in our previous Directors’ Remuneration Reports), 
Bill’s salary was set around the median of the FTSE 250.

Bill also received share awards to compensate for the share awards forfeited on leaving 
his  previous  employer.  These  awards  were  granted  on  a  like-for-like  basis  as  the 
awards forfeited, and more detail in respect of the awards can be found on page 210.

Base salary/fee increases in FY22
The annual salary review process took place as usual in October 2021, and in the UK 
a further review for retail colleagues was implemented in April 2022 to maintain a 
differential to National Minimum Wage (NMW) rates. All retail colleagues are paid a 
starting rate of at least 7.9% above the NMW and the minimum pay increase was 3%.

In  the  US,  salary  reviews  took  place  for  colleagues  in  the  corporate  office,  and 
where required, base pay was adjusted for retail colleagues – the compensation 
structure for sales colleagues in the US being heavily biased towards commission. 
The pay review budget in the US was 3%. 

The Committee also reviewed the salary levels for Senior Management and, where 
appropriate, some salary adjustments were approved. 

The CEO and outgoing CFO elected not to take a pay review and the CEO’s base 
pay has not increased since he joined the Company in 2014.

Our Chair and Non-Executive Director fees were also reviewed and no increases 
were applied.

197 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC O M M I T T E E   R E P O RT S
continued

Annual bonus outturn for FY22
The  performance  target  for  the  FY22  annual  bonus  was  based  on  Adjusted  EBIT1.  Reflecting  strong  performance  in  the  year,  actual  Adjusted  EBIT1  achieved  was 
£130.3 million and we exceeded the maximum EBIT target of £98.7 million. 

The Remuneration Committee considered the formulaic annual bonus outcome for FY22 against a range of contextual factors and was satisfied that 100% of the bonus 
should be paid in light of the Company’s exceptional financial performance and significant increase in shareholder returns over the course of the year. The Watches of 
Switzerland Group was the highest growth stock in the FTSE 250 in the calendar year 2021. The Remuneration Committee also took into account the wider stakeholder 
experience noting the new shareholding initiatives put in place for colleagues and the launch of The Watches of Switzerland Group Foundation. No discretion was 
exercised by the Committee. The FY22 bonus outturn for the CEO, CFO and former CFO is maximum, which equates to 150% of salary for the CEO, 125% of salary for 
the CFO and 100% of salary for the former CFO (based on the pro-rated salaries for the CFO and former CFO for their period in employment). Two-thirds of the bonus 
will be paid in cash and one-third will be paid in shares which will be deferred for three years. The CFO’s and the former CFO’s annual bonus has been pro-rated for their 
time in employment with the Company in the financial year. All colleagues in the Company’s bonus schemes earned maximum bonus in FY22.

The factors considered by the Remuneration Committee when determining the bonus outcome are set out below: 

Element

Factors considered by the Committee 

Setting performance conditions

 – The Company set bonus targets for FY22 in line with the Company’s business plan

Shareholder experience

Colleague experience

 – Shareholders enjoyed strong share price growth of almost 40% between the start and end of FY22

 – All colleagues in the Company were eligible to participate in some type of commission or bonus scheme during FY22
 – All colleagues, employed in the business on December 2021, received a gift of 50 free shares in FY22 aligning their interests with 

other stakeholders

 – All eligible colleagues were provided with access to newly launched employee share save schemes in the UK and US with a take 

up rate of 48% and 32% respectively

 – The wellbeing of colleagues is a firm priority for the Group. During the year, the Company continued to be mindful of the impact 

of the pandemic, ensured that jobs were protected, and continued to invest in the training, education and upskilling of all 
colleagues. In the US a range of health initiatives were offered by CIGNA and in the UK a new health and wellbeing app providing 
access to a wide range of services and self help tools was launched. The Remuneration Committee noted that employee 
engagement continues to be extremely high as evidenced by the January 2022 Company-wide engagement survey

Government assistance

 – During FY21, the Group made a voluntary decision to repay all the UK furlough scheme support. The £6.8 million support 

received was repaid in July 2021. In FY22, the Group received £4 million Business Rates Relief

Company reputation

 – The Remuneration Committee and Board were very cognisant that the Company is a well-recognised and high-profile business 

and at all times has sought to ensure that decisions on executive pay do not negatively impact on the Company’s brand

Full details on the performance outturn against the targets are shown in the At a Glance section on page 200.

FY22 Long Term Incentive Plan (LTIP) grants 
The annual LTIP grant was made to the CEO, the former CFO and other senior 
colleagues  in  July  2021.  The  CEO  and  the  former  CFO  received  LTIP  awards  of 
200% of base salary and 175% of base salary respectively. The new CFO received 
an LTIP award on joining the Company, on the same terms as the award made in 
July 2021, of 175% of base salary.

Performance conditions of the award are such that 20% of the awards will vest by 
reference  to  a  three-year  average  ROCE  performance  measure.  The  remaining 
80% of the awards will vest by reference to a three-year cumulative Adjusted EPS 
performance measure. The Remuneration Committee believes that the use of both 
Adjusted  EPS  and  ROCE  within  the  LTIP  ensures  there  is  appropriate  focus  on 
profitability, cost and capital efficiency. 

Full details of the performance measures and targets are set out on page 209. 

LTIP award vesting in FY22
The first grant under the LTIP was made in FY20, based on an EPS performance 
condition. The EPS targets were set in line with market consensus at the time of 
award.  As  a  result  of  the  outstanding  performance  of  the  business  resulting  in 
Cumulative Adjusted EPS of 82.2p over the three-year performance period, 100% 
of the LTIP award is due to vest in July 2022. The LTIP award for the former CFO 
will be pro-rated for his time in employment with the Company. The award for the 
CEO and former CFO will be subject to a 24-month holding period. 

The single figure for the CEO has increased from £1.22 million in FY21 to £5.57 
million in FY22. This increase reflects the fact that our first LTIP award as a listed 
company  vested  based  on  performance  to  the  end  of  FY22  which  accounts  for 
£4.29  million  of  this  value.  As  noted  above,  our  EPS  performance  significantly 
exceeded the maximum target set and we are delighted that our first LTIP award 
vested in full. The share price also increased significantly over the period from £2.70 
on award to £11.59 (330% increase, based on the three month average to year end 
used to value the award for the single figure purpose) delivering exceptional returns 
to shareholders.

FY22 REMUNER ATION POLICY REVIEW
New Directors’ Remuneration Policy (‘the Policy’)
In line with the normal three-year cycle, we will be submitting a new Remuneration 
Policy for shareholder approval at our 2022 AGM in September. In anticipation of 
this, the Remuneration Committee has undertaken a detailed review of the current 
Policy.  Following  a  comprehensive  review,  the  Remuneration  Committee  has 
concluded that the current Policy remains fit-for-purpose and continues to support 
the execution of our long term strategy and the continued generation of sustainable 
shareholder value. 

1 

 This is an Alternative Performance Measure. Refer to Glossary on pages 283 to 285 for definition and reconciliation to statutory measures where relevant.

198 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022The Remuneration Committee is, however, proposing minor amendments to the 
Policy  and  its  implementation  going  forward  in  order  to  better  align  with  best 
practice and investor guidance:

 – We are proposing to extend the post-employment shareholding requirement 
for the CEO, such that he will be required to retain 100% of his pre-cessation 
shareholding requirement for a period of two years from the date of cessation 
of his employment. This is in line with the approach for the current CFO 

 – We are also making other minor drafting amendments to the Policy to reflect 
current  market  practice.  We  will  be  introducing  the  option  to  provide  an 
additional allowance such as a travel allowance for our Non-Executive Directors 
should that be appropriate in the circumstances

Base salary/fee increases for FY23
Salary reviews for all colleagues are scheduled to take place in October 2022. To 
the extent that there are increases, the Executive Directors will receive no more 
than  the  same  percentage  increase  as  the  wider  workforce.  Non-Executive 
Director fees will be reviewed at the same time. 

Annual bonus for FY23
The annual bonus will be determined in line with the normal cycle. For FY23, the 
annual  bonus  will  be  based  100%  on  Adjusted  EBIT.  Reflecting  the  growing 
importance of ESG to shareholders and the progress that the Company has made 
in establishing its ESG strategy and setting targets, when determining bonus pay-
outs the Committee will assess the overall appropriateness of the annual bonus 
outcome  in  light  of  factors  including  ESG  performance  and  the  experience  of 
colleagues, clients and shareholders in the year. No changes are proposed to the 
annual bonus opportunity levels. 

LTIP awards to be granted in FY23 
The Remuneration Committee has determined that LTIP grants will be made in line 
with the normal cycle of being awarded in July 2022. In line with last year’s grant, the 
LTIP measures will be based on a three-year cumulative Adjusted EPS and three-
year average ROCE with weightings of 80% and 20% of maximum respectively. No 
changes are proposed to the LTIP award levels.

ENVIRONMENTAL , SOCIAL AND GOVERNANCE CONSIDER ATIONS
Wider workforce considerations
The  Watches  of  Switzerland  Group  always  strives  to  be  an  organisation  that  is 
inclusive,  rewarding  and  fair  to  all  colleagues.  During  the  course  of  the  year,  the 
focus has been on internal stakeholder engagement and the Board was pleased to 
support the gift of free shares and the launch of new employee share save plans 
across the Group. The Board notes the Company’s commitment to maintaining a 
meaningful premium to the National Living Wage and is aware that total earnings 
for colleagues over the past year have been in excess of this.

I am also pleased to report that, following the success of our first Listening Forums 
in  the  UK  and  US  at  the  start  of  2021,  we  again  held  forums  in  FY22.  At  these 
forums  we  gather  views  on  a  wide  range  of  issues,  including  remuneration. 
Specifically, at the UK Listening Forum held in February 2022, attended by Rosa 
Monckton in her capacity as the Dedicated Non-Executive Director for Workforce 
Engagement,  representatives  were  invited  to  provide  feedback  on  additional 
benefits that colleagues would value, outside of base pay. As a result of this exercise 
a new range of benefits including a Health Cash Plan was launched in June 2022.

Gender pay reporting
We have published our fifth disclosure of the pay gap based on amounts paid in the 
April 2021 payroll. The bonus gap was based on incentives paid in the year to 31 
March 2021. The mean gender pay gap at the Group is 25% (FY21: 28%) and the 
mean bonus gap at the Group is 40% (51% last year). Whilst there is still some way 
to go, we are encouraged by the progress we have made and expect it to continue 
as the Group continues to grow. The full report, including details on the initiatives 
we have underway to help close our gender pay gap, is available on our website 
thewosgroupplc.com. 

The remainder of the Remuneration Report is split into four parts:

AT A GL ANCE SECTION
The At a Glance section on page 200 provides a summary of the payments made to 
the Executive Directors during FY22 and how it is proposed to operate the Policy 
in FY23. 

FAIRNESS, DIVERSIT Y AND WIDER WORKFORCE CONSIDER ATIONS
This section contains both discussions on the Company’s initiatives in colleague and 
stakeholder  engagement  as  well  as  mandatory  disclosures  on  areas  such  as  the 
gender  pay  gap  and  CEO  to  wider  employee  pay  ratios.  In  addition,  we  have 
included a report on specific areas in relation to wider workforce remuneration 
which the Committee reviewed during the course of the year. 

ANNUAL REPORT ON REMUNER ATION
This section summarises remuneration decisions during FY22. This includes details 
of annual bonus and long term incentive awards granted and vesting during the year 
as well as how the Policy will be implemented for FY23.

DIRECTORS’ REMUNER ATION POLICY
This section sets out our proposed Directors’ Remuneration Policy which, if approved, 
will apply from the 2022 AGM for three years to the end of the AGM in 2025. In June 
2022 I wrote to a number of major shareholders to outline the minor amendments to 
the new Policy being proposed and invited comments or queries. As at the date of this 
Report there have been no questions regarding the proposed changes.

Last  year’s  report  received  very  strong  support  with  over  99%  of  votes  cast  in 
favour. I hope that you will find this year’s report clear, transparent and informative. 
If you would like to discuss any aspect of this Remuneration Report, I would be 
happy to hear from you. You can contact me through our Company Secretary & 
General Counsel, Laura Battley. I will also be available at the Company’s forthcoming 
AGM, to answer any questions.

On behalf of the Remuneration Committee and the Board,

TEA COLAIANNI 
CHAIR OF THE REMUNERATION COMMITTEE 
6 July 2022

199 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSD I R E C TO R S ’  R E M U N E R AT I O N  R E P O RT 

AT  A GL A NCE

WATCHES OF SWITZERL AND EXECUTIVE REMUNER ATION

Components of remuneration
The Remuneration Committee Report is coded as follows:

  Salary 

  Pension

  Benefits 

  Bonus Plan

  Long Term Incentive Plan

  Shareholding ownership requirements

WHAT IS THE LINK TO COMPANY STR ATEGY? 
The following diagram shows the link between our Remuneration Policy and our 
strategy through looking at our KPIs, which measure the successful implementation 
of that strategy and the performance conditions we use for our incentive plans. 

Revenue
4-Wall EBITDA %
Adjusted EBIT

KPIs

Adjusted EPS
Cash generated from operations
Return on Capital Employed

Business context
FY22 outturns against KPIs

KPI and outturn

Revenue:

4-Wall EBITDA1:

Adjusted EBIT1:

Adjusted EPS1:

Cash generated from operations:

Return on Capital Employed:

Fixed

£1,238.0m

19.7%

£130.3m

41.8p

£188.6m

27.4%

BONUS PL AN

Performance Condition: 
Adjusted EBIT

Reflects the successful delivery 
of a number of KPIs: revenue, 
sales growth and EBITDA

LTIP

Performance Conditions: 
Adjusted EPS and Return on 
Capital Employed

Reflects the successful delivery of 
a number of KPIs over the longer 
term: revenue, sales growth, 
capital efficiency and profit

Salary 
Reflects the value of the individual, their role, skills, experience and contribution to 
the business

Benefits 
Aligned with all other employee arrangements

Pension 
Alignment of employer pension contributions with the wider workforce at 3%

Variable

Bonus Plan 
Incentivises achievement of annual objectives and aligns director and shareholder 
interests by delivering one-third of the bonus in deferred shares

LTIP 
Motivates key individuals to achieve long term targets and deliver sustainable 
performance. Provides alignment with shareholders as the award is made in shares, 
and through the post-vesting holding period

Total remuneration
Sum of the fixed and variable components of remuneration

WHAT WAS THE FIXED PAY FOR FY22?

Fixed components

Brian Duffy  
(CEO)

Bill Floydd  
(CFO)

Anders Romberg (former 
CFO)

Salary:  

£500,000

Salary:  

£126,667

Salary:  

£233,333

Pension:   £0

Pension:   £3,800

Pension:   £7,000 

Benefits:   £23,281 

Benefits:  £5,989

Benefits:  £24,229 

Notes 
1.   The salary, pension and benefits figures for the CFO and former CFO reflect their time employed as 

Directors of the Company in FY22. 

2.  Benefits include car or car allowance and private healthcare.

LTIP AWARDS VESTING IN FY22
The  first  grant  under  the  LTIP  was  made  in  FY20,  based  on  a  stretching  EPS 
performance  condition.  As  a  result  of  EPS  performance  over  the  three-year 
performance period, 100% of the LTIP award is due to vest in July 2022. The LTIP 
award  for  the  former  CFO  was  pro-rated  for  his  time  in  employment  with  the 
Company (see page 211 for further detail).

WHAT WAS THE BONUS FOR FY22?
The following table sets out the bonus performance condition, targets and level of satisfaction:

Performance condition 

Adjusted EBIT 

Threshold

£91.3m

Target 

£96.1m

Maximum 

Actual 

Maximum  CEO Bonus

CFO Bonus

Percentage of 

Former CFO 
Bonus

£98.7m

£130.3m

100% £750,000

£158,333

£233,333

Note: the CFO’s and the former CFO’s bonus have been pro-rated for time as a Director of the Company for FY22, i.e. from 1 January 2022 to 1 May 2022 for the CFO and from  
3 May 2021 1 January 2022 for the former CFO. 

In  determining  the  outcome  of  the  bonus,  the  Committee  assessed  the  formulaic  annual  bonus  outcome  for  FY22  against  a  range  of  factors  including  the  wider 
stakeholders’ experience as outlined in the Chair of the Remuneration Committee’s letter on page 196.

The Remuneration Committee was satisfied that the outcome was reflective of the underlying performance of the business and determined that the FY22 bonus outturn 
for the CEO, CFO and former CFO was maximum, which equated to 150% of salary, 125% of salary and 100% of salary respectively (based on the pro-rated salaries for 
the CFO and former CFO). Two-thirds of the bonus will be paid in cash and one-third will be paid in deferred shares. The CFO’s and the former CFO’s annual bonus has 
been pro-rated for their time as a Director of the Company in the financial year. No discretion was exercised by the Remuneration Committee. 

 1  This is an Alternative Performance Measure. Refer to Glossary on pages 283 to 285 for definitions and reconciliation to statutory measures.

2 0 0 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022 
 
WHAT WAS THE TOTAL REMUNER ATION FOR FY22?

Total compensation

Brian Duffy (CEO) 

Salary: 

Pension: 

Benefits: 

Bonus: 

LTIP: 

    – Value at grant:  

£500,000

£0

£23,281

£750,000 

£4,293,842 

£999,999

    – Share price appreciation:  £3,293,843

Other:  

Total:  

–

£5,567,123 

Bill Floydd (CFO)

Salary: 

£126,667

Pension:  £3,800

Benefits:  £5,989

Bonus: 

£158,333

LTIP: 

–

Other: 

£48,891 

Total:  

£343,680 

Anders Romberg (former CFO)

Salary: 

Pension: 

Benefits: 

Bonus: 

LTIP: 

    – Value at grant:  

£233,333

£7,000

£24,229

£233,333

£2,264,699

£527,430

    – Share price appreciation:  £1,737,269

Other:  

–

Total:  

£2,762,594

Notes 
1.   The total compensation figures for the CFO and former CFO reflect their time as a Director of the Company in FY22, i.e. from 1 January 2022 to 1 May 2022 for the CFO and from 3 May 2021 to 1 January 2022 

for the former CFO.

2.   Benefits include car or car allowance and private healthcare.
3.    LTIP figures are as per the single figure table on page 208, and reflect the FY20 LTIP grant which was subject to performance to the end of FY22 and vested at 100% of maximum. These awards are due to be released 

in July 2022.

4.     Other remuneration consists of share awards granted to Bill Floydd on his appointment to replace the final two tranches of the 2017/18 LTIP award forfeited by Bill on leaving his previous employer. Further detail 

in respect of the awards can be found on page 210.

5.   The single figure for the CEO has increased from £1.22 million in FY21 to £5.57 million in FY22. This increase reflects the fact that our first LTIP award as a listed company, which will vest in full in July 2022, is based 
on performance to the end of FY22 which accounts for £4.29 million of this value. As noted above, our EPS performance significantly exceeded the maximum target set and we are delighted that our first LTIP award 
vested in full. The share price also increased significantly over the period from £2.70 on award to £11.59 (330% increase, based on the three month average to year end used to value the award for the single figure 
purpose) delivering exceptional returns to shareholders.

WHAT IS THE CURRENT SHAREHOLDING OF OUR EXECUTIVE 
DIRECTORS? 
The following chart shows the current Executive Directors’ shareholdings against 
their  shareholding  requirements.  The  CEO  already  exceeds  the  shareholding 
requirement of 200% of salary. The CFO was appointed with effect from 1 January 
2022  and  has  a  five-year  period  to  build  up  a  shareholding  equivalent  to  the 
minimum  shareholding  requirement.  The  shareholding  numbers  are  calculated 
using the share price as at 29 April 2022 of £10.21, which was the last trading day in 
the  year  ending  1  May  2022.  For  the  Executive  Directors’  current  holdings,  this 
includes all beneficially owned shares. In addition, we have also shown the unvested 
2020 and 2021 LTIP awards which are subject to ongoing performance conditions 
(see page 211 for full details of shareholdings). 

As at the end of the financial year Anders Romberg, the former CFO, had met the 
shareholding requirement.

Minimum Shareholding
Requirement

Bill Floydd

Brian Duffy

0%

3,000%

6,000%

9,000%

12,000%

15,000%

18,000%

Current Shareholding
Post tax value of unvested share awards subject to continued employment
Unvested share awards subject to performance
Minimum Shareholding

2 01 

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D I R E C TO R S ’  R E M U N E R AT I O N  R E P O RT 
continued

H OW I S T H E P O L I C Y G O I N G TO B E I M P L E M E N T E D I N F Y 23?
This section comprises part of the Annual Report on Remuneration. The following table summarises how the proposed Remuneration Policy will be operated in FY23. The decisions 
made by the Remuneration Committee took into account both internal and external conditions. The full Remuneration Policy can be found on pages 212 to 223 of this Report.

Element

Base salary 

Benefits 

Pension 

Bonus Plan 

Cash

Summary 

Base salary levels for FY23
 – CEO: £500,000 (No change)
 – CFO: £380,000 (No change)

Salary reviews for all colleagues are scheduled to take place in October 2022. To the extent that there are increases, the Executive 
Directors will receive no more than the same percentage increase as the wider workforce.

 – Market standard benefits including (but not limited to) company car, private health insurance and life insurance

 – The maximum value of the employer pension contribution allowance is in line with the contribution rate for the majority of 

colleagues (currently this is 3% of salary) 

 – The CEO, Brian Duffy, has continued to waive his employer pension contribution

Annual bonus for FY23 
 – CEO: 150% of salary
 – CFO: 125% of salary
 – Two-thirds of the bonus award will be paid out in cash with the remaining one-third deferred into shares and subject to a 

three-year vesting period

Deferred shares

The payouts under the bonus for levels of performance will be as follows: 

Threshold  
(20% of max bonus)* 

Target 
(50% of max bonus)*  

Maximum 
(100% of max bonus)*

* Straight line between these points.

Awards will be based 100% on Adjusted EBIT1. Due to commercial sensitivity, the targets will be retrospectively disclosed at the 
end of the financial year. When determining bonus payouts the Committee will assess the overall appropriateness of the annual 
bonus outcome in light of factors including ESG performance and the experience of colleagues, clients and shareholders in the year.

LTIP 

 – Maximum opportunity of 200% of salary (CEO) and 175% of salary (CFO)
 – A two-year holding period will apply following the three-year vesting period

LTIP awards for FY23 
 – CEO: 200% of salary 
 – CFO: 175% of salary 
 – The LTIP awards will be granted in July 2022. The payouts under the LTIP for levels of performance will be as follows:

Threshold  
(20% of max LTIP)*   

Target 
(60% of max LTIP)*   

Maximum 
(100% of max LTIP)*

* Straight line between these points.

Awards will be based 80% on three-year cumulative Adjusted EPS and 20% on three-year average ROCE. Targets are as follows:
 – Adjusted EPS: 166.2p (Threshold); 175.0p (Target); 183.7p (Maximum)
 – ROCE: 26.4% (Threshold); 27.8% (Target); 29.2% (Maximum)

Shareholding requirements

 – The minimum shareholding requirement for Executive Directors is 200% of salary, which can be built up with five years 

Company Chair and Non-
Executive Director Fees

of appointment 

 – A post-cessation minimum shareholding requirement will apply to Executive Directors. The Executive Directors will be 
required to hold 100% of their pre-cessation shareholding requirement for 24 months from their leaving date. This is 
formalised in our new Remuneration Policy

Annual fees for FY23 (subject to October 2022 salary/fee review)
 – Chairman: £190,000 (No change)
 – NED base fee: £50,000 (No change)
 – Senior Independent Director fee: £10,000 (No change)
 – Committee Chair fee: £10,000 (No change)
 – Audit Committee, Remuneration Committee, ESG Committee membership fee: £5,000 ESG Committee is a new 

Committee. The Chair does not receive any additional Committee membership fee

 – Nomination Committee membership fee: £2,500 (No change) 

1  This is an Alternative Performance Measure. Refer to Glossary on pages 283 to 285 for definitions and reconciliation to statutory measures.

2 02 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
FA IR NESS ,  DI V E R SIT Y   A N D  W IDE R 
WOR K FORCE   C ONSIDE R ATIONS

WORKING AT THE WATCHES OF SWITZERL AND GROUP
The Watches of Switzerland Group has always placed an emphasis on making the 
Company  a  great  place  to  work  through  a  culture  of  fairness,  openness  and 
inclusivity. We are committed to providing our colleagues with a dynamic workplace 
and to ensuring they are equipped with the most comprehensive tools to develop 
their full potential. This applies to colleagues both in offices and showrooms who 
are vital in offering our clients an unrivalled experience. Our vision and embedded 
values system enable us to celebrate and reward the achievements of our colleagues 
every day.

This report aims to demonstrate these values not only through our reward offering 
but also through the overall colleague experience. In making decisions on executive 
reward, the Remuneration Committee considers the remuneration and conditions 
for the wider workforce and we believe that it is important to be transparent about 
the link between the two.

As part of our commitment to fairness, we have included this dedicated section to 
provide more information on our communication with colleagues, remuneration 
principles, wider workforce pay conditions, the Remuneration Committee’s remit, 
our gender pay statistics, how remuneration aligns with Group performance and 
the Group’s fairness, diversity & inclusion initiatives.

The  Remuneration  Committee  seeks  to  ensure  that  pay  is  fair  throughout  the 
Company and makes decisions in relation to the structure of executive pay in the 
context  of  the  wider  workforce  remuneration  and  the  cascade  of  incentives 
throughout the business.

The  Remuneration  Committee’s  remit  extends  down  to  Executives  and  Senior 
Management  for  which  it  determines  and  approves  the  level  and  structure  of 
remuneration. In addition, in this section, we provide context to our executive pay 
by explaining our colleague policies and our approach to fairness, including whether 
the approach to executive remuneration is consistent and whether the incentives 
operated by the Company align with its culture and strategy.

COMMUNICATIONS WITH COLLEAGUES
Colleagues are not directly consulted on aspects of executive remuneration, however, 
there are a number of existing channels where their views on remuneration can be 
captured. For example, colleagues are able to talk about pay matters at the Company’s 
Listening  Forums  and  express  their  views  through  the  Company’s  engagement 
surveys. We note that we are committed to giving our colleagues a voice and they 
have always had the opportunity to interact with our Directors. In 2019 we appointed 
Rosa  Monckton  to  be  the  Designated  Non-Executive  Director  for  Workplace 
Engagement  with  responsibility  for  gathering  our  colleagues’  views  and  presenting 
these to the Board. 

Rosa is Co Chair of the UK Listening Forum alongside Craig Bolton, President UK & 
Europe and Nikki Zamblera, Executive Director HR. Rosa also Co Chaired the first 
Global  Listening  Forum  where  representatives  from  showrooms  and  support 
functions in both the UK and US met to ask questions of the Board as represented 
by Rosa and Brian Duffy, CEO. This meeting took place in April 2022 and was also 
attended by David Hurley, President North America & Deputy CEO, Craig Bolton, 
President UK & Europe and Nikki Zamblera, Executive Director HR. 

In the February UK Listening Forum, representatives were invited to report back 
on which benefits colleagues would value outside of pay. The Board were pleased 
to  learn  that  colleagues  were  feeling  very  positive  about  the  recent  share  plan 
initiatives,  the  Company’s  bonus  plans  and  recognition  platforms  as  well  as  the 

e-learning  and  wellbeing  platform.  Feedback  about  the  types  of  additional 
benefits  that  colleagues  would  most  welcome  centred  on  health  and  wellbeing. 
As a result of this a review was undertaken and an enhanced benefits offer was 
launched in June 2022. Enhancements include:

 – A cash and health care plan for all UK colleagues (US colleagues can already 

enrol in a health plan)

 – The introduction of a Buy Holiday scheme

 – The provision of an additional day’s holiday for colleagues to celebrate their birthday 

Early indications are that these new benefits have received an extremely positive 
reception.

REMUNER ATION PRINCIPLES
Our reward strategy is designed to support and reinforce the Company’s purpose, 
vision  and  values,  and  to  reward  all  of  our  colleagues  for  delivering  against  our 
strategic  objectives.  The  remuneration  principles  that  we  have  developed  apply 
across the Group and are cascaded throughout the organisation.

REMUNER ATION COMMITTEE REPORT 
A process was introduced in 2020, which enables the Remuneration Committee to 
carry out an annual review of wider workforce pay and policies, and to ensure that 
they are designed to support the Company’s desired culture and values.

The levels of remuneration and the types offered will vary across the Company 
depending on the colleague’s level of seniority and role, and also the colleague’s 
location.  The  Remuneration  Committee  is  not  looking  for  a  homogeneous 
approach; however, when conducting its review it is paying particular attention to: 

 – Whether  the  element  of  remuneration  is  consistent  with  the  Company’s 

Remuneration Principles 

 – If there are differences, whether they are objectively justifiable 

 – Whether the approach seems fair and equitable in the context of other colleagues

Once  the  Remuneration  Committee  has  conducted  its  review  of  the  wider 
workforce remuneration and incentives, it will consider the approach applied to the 
remuneration of the Executive Directors and Senior Management. In particular, the 
Remuneration Committee is focused on whether, within the framework set out 
above, the approach to the remuneration of the Executive Directors and Senior 
Management is consistent with that applied to the wider workforce.

To ensure all our colleagues are able to share in the success that we deliver, during 
FY22 we provided our colleagues with a gift of 50 free shares, and also launched 
employee share save schemes in the UK and US allowing colleagues to purchase 
shares, at a discounted price, at the end of their savings contract. The Remuneration 
Committee  believes  this  will  enable  long  term  share  ownership  amongst  our 
colleagues and further increase alignment of interests with our shareholders. 

As  there  have  been  no  fundamental  changes  to  the  Group’s  remuneration 
framework between FY21 and FY22, the findings which we communicated in the 
2021  Directors’  Remuneration  Report  on  pages  146  to  156  remain  accurate. 
Therefore, the Remuneration Committee remains satisfied that the approach to 
remuneration  across  the  Group  is  consistent  with  the  Company’s  principles  of 
remuneration.  Furthermore,  in  the  Remuneration  Committee’s  opinion  the 
approach to executive remuneration aligns with the wider Company pay policy and 
there are no anomalies specific to the Executive Directors. 

2 03 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSD I R E C TO R S ’  R E M U N E R AT I O N  R E P O RT 
continued

The following table sets out a summary of the information received by the Remuneration Committee on the Group’s remuneration structure: 

Element of remuneration

Overview of practice at the Watches of Switzerland Group

Alignment with  
Remuneration Principles

The Watches of Switzerland Group’s reward principles are designed to enable fair and flexible reward structures to be developed 
and implemented across the entire organisation. We continue to review and redesign our policies in line with this principle.

Salary

Annual variable pay

LTIP

Pension

Benefits

Salaries are set to reflect the market value of the role, and to aid recruitment and retention. Remuneration for all colleagues exceeds 
the National Living Wage. We also monitor closely the rates of pay of people who are training with us to make sure they remain fair 
and competitive.
Salary increases are awarded annually following the Company’s main pay review and are typically between 2% and 3%.
From time to time ad hoc pay reviews are conducted in order to:
 – Make market adjustments, where necessary
 – Ensure the Company’s targeted National Living Wage differential is maintained

All Watches of Switzerland Group colleagues are entitled to earn variable pay linked to stretching performance targets
Bonus
Subject to service and eligibility, our colleagues in support functions participate in the Company’s annual bonus plan and are rewarded 
based on financial performance measured using Adjusted EBIT.
Bonuses typically operate in one of three formats depending on the level of seniority and line-of-sight to performance:
 – For roles with a global remit, bonuses are based 100% on Group performance
 – For roles that wholly or mainly concentrate on either our UK or the US operation, bonuses are based 100% on the performance of 

the business in the relevant country

 – For certain business unit roles or regional roles, 50% of bonus is based on local performance (e.g. UK/US) and 50% is based on the 

performance of the relevant business unit

In line with market practice, the bonus quantum and the question of whether it is paid solely in cash or in a mixture of cash and 
deferred shares depends on the level of seniority of the colleague.
Bonuses to eligible colleagues are normally paid in June.

Sales commission plans
A range of plans exist for our retail team members which reflect the size and complexity of the stores. Targets can be based on 
individual objectives for larger stores or team-based objectives for smaller stores. The majority of these plans are paid monthly, 
sometimes quarterly.
We review these schemes periodically to ensure they adhere to our reward principles and support good client outcomes.

The LTIP is currently available to Executive Directors and Senior Management. LTIP awards are granted annually. Malus and clawback 
provisions are in place.
The vesting period is three years and all LTIP participants are subject to an additional two-year holding period.
Eligible colleagues and details of award opportunity are set out below:

Level

Group CEO

Group CFO 

Senior Management

No. of eligible colleagues

Targeted ranges (% of salary)

1

1

20

200%

175%

20%-80%

The Company operates a defined contribution pension arrangement, which all UK colleagues are entitled to participate in.
The Executive Directors are entitled to receive an employer pension contribution of 3% of salary, which is aligned with the level 
available to the majority of the wider workforce in the UK.
In the US the Company offers a 3% of salary 401k employer match.

We offer a suite of benefits across the Group, which are designed to be appropriate for different roles and functions. These include 
health insurance (for all US colleagues and some UK colleagues), and in the UK, season ticket loans, a cycle to work scheme and a 
Health Cash Plan was introduced in June 2022. Life cover is offered to varying degrees depending on grade.
We operate an Employee Assistance Programme (EAP) in the UK. This is intended to help colleagues deal with any personal 
problems that may adversely impact their work performance, health and/or wellbeing.
All of our colleagues are entitled to colleague discounts, subject to the rules of the relevant schemes.

All-employee share schemes

Our colleagues are able to participate in our employee share save schemes in the UK and US.

2 04 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022A summary of the Company’s general policies is as follows:

Policy

Reward

Description

We have an ethical pay policy, whereby we ensure that our pay rates are ahead of the National Living Wage. As indicated above, we have 
implemented interim reviews for relevant groups of colleagues when deemed necessary to guarantee compliance with the legislation, and to ensure 
that our pay rates remain competitive with those of our main competitors. The Group has previously undergone a National Living Wage audit from 
HM Revenue & Customs, with a very positive result.

Recognition and 
celebration 

Our recognition programme, VibE, provides all colleagues with the ability to recognise and celebrate achievements across the colleague population 
instantly via a digital platform. In FY22 we launched Workplace, a two way, interactive platform that enables colleagues to engage with one another, 
share Company and personal news and recognise and celebrate achievements across the Group.

Development 
opportunities 

Diversity & Inclusion

We are proud of our wide range of training and development programmes both in the UK and US, and we work closely with our brand partners to 
ensure that our colleagues are true experts in our category. Our e-learning modules make learning and personal development accessible to all.

The Company is committed to an active Diversity & Inclusion Policy from recruitment and selection, through training and development, 
performance reviews and promotion. All decisions relating to employment practices are objective, free from bias and based solely upon work 
criteria and individual merit. The Company is responsive to the needs of its colleagues, clients and the community. We are an organisation that seeks 
to make use of everyone’s talents and abilities, and where diversity is valued. The Company ensures that its promotion and recruitment practices 
are fair and objective and encourages the continuous development and training of its colleagues, as well as the provision of equal opportunities for 
the training and career development of all colleagues. Further details of this are shown on pages 124 to 128.

GENDER PAY 
UK legislation requires employers with more than 250 colleagues to disclose information on their gender pay gap on an annual basis. We have published our fifth disclosure 
of the pay gap based on amounts paid in the April 2021 payroll. The bonus gap was based on incentives paid in the year to 31 March 2021. The mean gender pay gap at 
the Group is 25%, compared to 28% last year. The mean bonus gap at the Group is 40%, compared to 51% last year. Whilst there is still some way to go, we are 
encouraged by the progress we have made and expect it to continue as the Group continues to grow. The full report, including details on the initiatives we have underway 
to help close our gender pay gap, is available on our website thewosgroupplc.com. 

REMUNER ATION AND ALIGNMENT WITH PERFORMANCE
CEO pay ratio
Our CEO to employee pay ratios for FY20 to FY22 are set out in the table below:

Financial year

FY22 (reported)

FY21 (reported)

FY20 (reported)

FY20 (excluding one-off IPO award)1

Method used

25th percentile pay ratio

50th percentile pay ratio

75th percentile pay ratio

Option A

Option A

Option A

Option A

253:1

61:1

317:1

25:1

213:1

51:1

262:1

21:1

157:1

37:1

179:1

14:1

Notes
1.   The CEO single figure of remuneration for FY20 included the one-off IPO award (which had a value of £5,999,999 based on the IPO price of £2.70) to Brian Duffy. On the Company’s Admission, Brian Duffy was 
granted a one-off award in the form of a nil-cost option by the principal selling shareholder over some of their shares, in recognition of his contribution to the Company up to Admission and to ensure ongoing 
incentivisation and retention in his role following IPO. The terms of this award were agreed in FY19 (and can be found on pages 75 and 76 of the 2019 Annual Report) and subsequently finalised early in FY20 and 
as such, it was included in the FY20 single total figure of remuneration. 

2 0 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSD I R E C TO R S ' R E M U N E R AT I O N   R E P O RT
continued

Details of salary and total pay and benefits as required under the regulations are set 
out below:

CEO base salary (£’000): 500

CEO total pay and benefits (£’000): 5,567

NOTES ON METHODOLOGY 
In determining the quartile figures, the hourly rates were annualised using the same 
number of contractual hours as the CEO. Actual pay and benefits were calculated 
for  all  UK  colleagues  at  the  snapshot  date  and  subsequently  ranked  in  order  to 
identify the relevant person at each quartile. For the purpose of the calculations the 
following elements of pay were included (if applicable) for all colleagues:

Employee figures (£’000)

25th percentile employee 

50th percentile employee

75th percentile employee

Salary

21.3

20.6

29.0

Total pay and 
benefits

22.0

26.1

35.5

The Company has used Option A to calculate the CEO pay ratio. The Company 
feels  that  using  comparable  single  figure  data  ensures  the  most  like  for  like 
comparison of CEO pay against the pay levels of colleagues at the 25th, 50th and 
75th percentiles. We have determined the individuals at the 25th, 50th and 75th 
percentiles as at 1 May 2022, the last day of the financial year. 

The CEO pay ratio has increased during the year due to the vesting of the first LTIP 
award as a listed company, based on performance to the end of FY22. The FY21 
and FY20 ratios do not include a value in respect of the LTIP, whereas the FY22 
ratio includes £4.29 million in respect of our first LTIP award vesting in the year and 
therefore  accounts  for  a  significant  element  of  the  ratio  change.  As  previously 
noted, our EPS performance significantly exceeded the maximum target set and we 
are delighted that our first LTIP award vested in full. The CEO’s pay is made up of a 
greater proportion of incentive pay than for colleagues generally, and this leads to a 
higher degree of variability in his overall pay each year. LTIPs are provided in shares, 
and therefore the significant increase in share price over the three years magnifies 
the impact of the long term incentive award vesting. The LTIP is currently available 
to Executive Directors and Senior Management.

We recognise that the ratio is driven by the different structure of the pay of our 
CEO  versus  that  of  our  colleagues  generally,  as  well  as  the  make-up  of  our 
workforce. What is important from our perspective is that this ratio is influenced 
only by the differences in structure, and not by divergence in fixed pay between the 
CEO  and  wider  workforce.  The  Remuneration  Committee  reviews  information 
about  colleague  pay,  reward  and  progression  policies  of  the  Company  and  is 
comfortable that the median pay ratio is consistent with these policies.

 – Annual basic salary

 – Private medical insurance value

 – Car or car allowance

 – Employer pension contribution (noting that the current CEO continues to 

waive his employer pension contribution)

 – Bonus earned in the year in question

 – LTIP value

 – Management incentive plan value

For FY22, the CEO received an annual bonus of 100% of maximum i.e. 150% of 
salary  and  the  LTIP  award,  which  was  granted  in  July  2019,  vested  at  100%  of 
maximum. See page 198 for further information on the factors considered by the 
Remuneration Committee when determining FY22 bonus outcomes. No elements 
of  pay  have  been  omitted.  Where  required,  remuneration  was  approximately 
adjusted to be on a full-time and full-year equivalent basis based on the colleague’s 
contracted hours and the proportion of the year they were employed.

Percentage change in Directors’ remuneration
The following table shows how the percentage change in each Director’s salary/
fees,  taxable  benefits  and  annual  bonus  from  FY20  to  FY22  compares  with  the 
average percentage change in each of those components of pay for the UK-based 
colleagues of the Group as a whole.

This  table  will  build  up  over  time  to  a  five-year  comparison  as  required  by  the 
reporting  regulations.  The  regulations  prescribe  that  all  employees  of  the  listed 
company,  excluding  Directors,  should  be  included  in  the  average  employee 
calculation. However, as the Watches of Switzerland Group PLC does not have any 
colleagues other than the two Executive Directors, no statutory disclosure can be 
provided in respect of colleagues. Therefore, the Company has chosen to voluntarily 
disclose  the  information  in  the  table  below  using  UK  full-time  colleagues  as  the 
comparator  group;  this  group  was  chosen  on  the  basis  that  the  majority  of  our 
workforce is UK-based. 

2 0 6 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Year-on-year changes in pay for Directors compared to the average UK employee increase:

Name

Executive Directors

Brian Duffy

Bill Floydd3

Anders Romberg4

Non-Executive Directors

Ian Carter5

Tea Colaianni

Robert Moorhead

Rosa Monckton MBE

Chabi Nouri7

FY20 to FY21

FY21 to FY22

Salary/Fees

Taxable 
benefits

Annual 
bonus

Salary/Fees

Taxable 
benefits

Annual 
bonus

0%

n/a

0%

n/a

0%

0%

0%

n/a

2.7%

n/a

(43.0)%

n/a

n/a

n/a

n/a

n/a

n/a1

n/a

n/a1

n/a

n/a

n/a

n/a

n/a

n/a1

4.3%2

n/a

(30.4)%

(0.6)%

n/a

(27.7)%

4.3%

n/a

(30.4)%

0%

10.0%6

10.8%6

18.3%6

n/a

9%

0%

0%

0%

0%

n/a

n/a

n/a

n/a

n/a

n/a

(15.5)%8

35%

Average percentage increase for UK employees 

5.0%

4.0%

Notes
1.  The Group bonus scheme did not trigger in FY20. 
2.  At the beginning of the pandemic, Brian Duffy took a temporary voluntary pay reduction in FY21.
3.  Bill Floydd was appointed as CFO with effect from 1 January 2022.
4.  Anders Romberg stepped down as CFO and as an Executive Director of the Board with effect from 1 January 2022. 
5.  Ian Carter was appointed as Chair of the Board on 1 November 2020. 
6.  Increase in Non-Executive Director fees is due to an additional fee being paid for membership of the ESG Committee and for the payment of chair of the ESG Committee.
7.  Chabi Nouri was appointed as an independent Non-Executive Director with effect from 1 May 2022 and is therefore not included in the table above. 
8.  Reduction in taxable benefits is due to a move to a hybrid and electric car fleet.

Total Shareholder Return
The graph below shows the Group’s TSR performance (share price plus dividends 
paid)  compared  with  the  performance  of  the  FTSE  250  (excluding  Investment 
Trusts) Index and the FTSE 350 General Retailers, since the Company’s IPO in June 
2019.  These  indices  have  been  selected  because  the  Company  believes  that  the 
constituent companies are the most appropriate for this comparison for the Group. 
This chart will be built out in future reports until it provides a picture of performance 
over ten years.

400

350

300

250

200

150

100

50

0

9
1
0
2
/
5
0
/
0
3
m
o
r
f

R
S
 T
d
e
s
a
b
e
R

2019

2020

2021

2022

Watches of Switzerland Group PLC
FTSE 350 General Retailers

FTSE 250 (ex. Investment Trusts)

CEO remuneration since IPO
The Remuneration Committee does not believe that the remuneration paid whilst 
the Company was private is relevant to the remuneration following IPO. As such, 
FY20 was the first financial year where the Company was listed. We will add to this 
table each year until a full ten-year history is shown.

Year

Incumbent

Single figure of remuneration  
(excluding one-off IPO award)1

% of max annual bonus earned

% of max LTIP awards vesting

FY20

FY21

FY22

B. Duffy

B. Duffy

B. Duffy

£6,512,387 
(£512,388)

£1,221,337

£5,567,123

0%

n/a

100%

n/a

100%

100%

Notes 
1.   The CEO single figure of remuneration for FY20 included the one-off IPO award (which had a value of 
£5,999,999 at grant) to Brian Duffy. On the Company’s Admission, Brian Duffy was granted a one-off 
award in the form of a nil-cost option by the principal selling shareholder over some of their shares, in 
recognition of his contribution to the Company up to Admission and to ensure ongoing incentivisation 
and retention in his role following IPO. The terms of this award were agreed in 2019 (and can be found 
on pages 75 and 76 of the 2019 Annual Report) and subsequently finalised in the year ended 26 April 
2020 and as such, it was included in the FY20 single total figure of remuneration.

Relative importance of spend on pay
The table below shows the percentage change in total employee pay expenditure 
and shareholder distribution (i.e. dividends and share buybacks) from the financial 
year ended 2 May 2021 to the financial year ended 1 May 2022.

Relative importance
of the spend on pay

Colleague remuneration 

Distribution to shareholders

FY22
£m

119.9

£0

FY21
£m

101.3

£0

%
Change

18.4%

0%

During the year the Company has not paid a dividend. In April 2022, the Company 
instructed the trustees of the Employee Benefit Trust to purchase 648,526 shares. 
These shares are held in trust and will be used to satisfy future share option vestings. 

2 07 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS 
 
D I R E C TO R S ' R E M U N E R AT I O N   R E P O RT
continued

A N NUA L R E PORT  ON 
R E MU NE R ATION

SINGLE TOTAL FIGURE OF REMUNER ATION (AUDITED)
The table below sets out the single total figure of remuneration and breakdown for each Director in respect of FY22. Figures provided have been calculated in accordance with 
the UK disclosure requirements: The Large and Medium-Sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2019 (Schedule 8 to the Regulations).

Name

Period

Salary/Fees
£

Taxable
benefits2
£

Bonus3
£

LTIP4
£

Pension 5
£

Other6 

£

Total Fixed 
Remuneration
£

Total Variable
Remuneration
£

Total
£

Executive Directors1
Brian Duffy

FY22

500,000

23,281

750,000

Bill Floydd7

Anders Romberg8

FY21

FY22

FY21
FY22

479,167

126,667

n/a
233,333

23,419

5,989

n/a
24,229

718,751

158,333

n/a
233,333

FY21

335,417

33,499

335,417

Non-Executive Directors1
Ian Carter9

FY22

190,000

6,752

Tea Colaianni10

Robert Moorhead10

Rosa Monckton MBE10

Chabi Nouri11

FY21

FY22

FY21

FY22

FY21

FY22

FY21

FY22

FY21

95,000

81,667

74,271

71,667

64,688

70,833

59,896

–

n/a

0

0

0

0

0

0

0

–

 n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

 n/a

 n/a

4,293,842
999,999*
3,293,843**
0

0

n/a
2,264,699
527,430*
1,737,269**
0

 n/a

 n/a

 n/a

 n/a

 n/a

 n/a

 n/a

 n/a

n/a

n/a

0

0

3,800

n/a
7,000

10,719

 n/a

 n/a

 n/a

 n/a

 n/a

 n/a

 n/a

 n/a

n/a

n/a

n/a

 5,567,123 

 523,281 

 5,043,842 

n/a

1,221,337

48,891 

343,680 

n/a
 2,762,594 

502,586

 136,456 

n/a
264,562

718,751

207,224

n/a
 2,498,032

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

 n/a

 n/a

715,052

379,635

335,417

196,752

95,000

81,667

74,271

71,667

64,688

70,833

59,896

–

 n/a

196,752

95,000

81,667

74,271

71,667

64,688

70,833

59,896

–

n/a

n/a

 n/a

n/a

 n/a

n/a

 n/a

n/a

 n/a

n/a

n/a

Notes 
1.   The salary/fees for the Executive Directors and Non-Executive Directors in FY21 reflect the voluntary temporary reduction of 25% that was effective for three months from 1 April 2020 until 30 June 2020. The amounts 
waived for the CEO and CFO were £20,833 and £14,583 respectively. There was no salary increase for the Executive Directors from FY21 to FY22 and the difference between FY21 and FY22 shown above reflects the 
end of this temporary reduction only. The amounts waived for each of the Non-Executive Directors, in the order in which they are listed in the table above, are n/a, £3,228, £2,812 and £2,604, n/a.

2.   Taxable benefits for Executive Directors includes one or more of: private healthcare; accommodation when attending different offices; company car (including private fuel); or a car allowance. Taxable benefits for 

Non-Executive Directors includes reimbursement for travel and accommodation costs.

3.   The annual bonus is paid two-thirds in cash and one-third in shares, with the portion deferred into shares subject to continued employment for three years but with no further performance conditions attached. 

This year the annual bonus paid out at 100% of maximum for all Executive Directors. See page 209 for further details on the annual bonus outturn for FY22.

4.   The LTIP award vested at 100% of maximum and a two-year holding period applies following vesting. The share price also increased significantly over the period from £2.70 on award to £11.59 (330% increase, based 
on the three month average to year end used to value the award for the single figure purpose) delivering exceptional returns to shareholders. Of the total amount, £3,293,843 and £1,737,269 for the CEO and the 
former CFO respectively reflects the share price appreciation in the period, since grant. There was no discretion exercised in respect of the awards.

5.  No Director has a prospective entitlement to receive a defined benefit pension.
6.   Other remuneration consists of share awards granted to Bill Floydd on his appointment to replace the final two tranches of the 2017/18 LTIP award forfeited by Bill on leaving his previous employer. As disclosed in 
his previous employer’s 2020/21 Annual Report, 47,013 shares of the 2017/18 LTIP award vested following the assessment of the LTIP performance conditions. The first tranche of this award, 15,671 shares, vested 
to Bill in October 2021 while he remained in employment and therefore is not being replaced. The amount shown in the table above comprises 1,721 shares, granted to replace the second tranche of the 2017/18 
LTIP award, which will vest in October 2022 (subject to a one year holding period) and 1,722 shares, granted to replace the third tranche of the 2017/18 LTIP award, which will vest in October 2023. The value shown 
in the table is based on a share price of £14.20, being the closing share price on 31 December 2021, the last trading day before his appointment. Further detail in respect of the awards can be found on page 210 of 
this Report. 

7.  Bill Floydd was appointed as CFO and Executive Director with effect from 1 January 2022.
8.  Anders Romberg stepped down as CFO and as an Executive Director of the Board with effect from 1 January 2022. He remained employed by the Company until 25 February 2022.
9.  Ian Carter was appointed as Chair of the Board on 1 November 2020. 
10. Fees for FY22 include fees in respect of the new ESG Committee. There has been no increase in any of the individual fee components.
11.  Chabi Nouri was appointed to the Board with effect from 1 May 2022. She received fees of £nil in respect of FY22. 
*  Value at grant.
**  Share price appreciation.

2 0 8 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022 
 
ANNUAL BONUS OUTCOMES IN FY22 (AUDITED) 
The maximum bonus opportunity for the CEO, CFO and former CFO for FY22 was 150%, 125% and 100% of salary respectively. Two-thirds of the bonus award will be 
paid out in cash with the remaining one-third deferred into shares and subject to a three-year vesting period. Details of the targets used to determine bonuses in respect 
of FY22 and the extent to which they were satisfied are shown in the table below:

Performance 
condition

Adjusted EBIT

Weighting

100%

Threshold 
performance 
required (20% of 
Max Bonus)

Maximum 
performance 
required (100% of 
Max Bonus)

Actual 
performance

£91.3m

£98.7m

£130.3m

Percentage of 
maximum 
performance 
achieved

100%

Bonus value achieved

Brian Duffy

£750,000

Bill Floydd Anders Romberg

£158,333 

£233,333 

Notes 
1. The annual bonus value for the CFO and former CFO have been pro-rated for time employed as Directors employment in the financial year. 

FY22 is the third year of operation of the Bonus Plan. In determining the outcome of the bonus, the Remuneration Committee assessed the formulaic annual bonus 
outcome for FY22 against a range of factors including the wider stakeholders’ experience as outlined in the Remuneration Chair’s letter on page 196.

The Remuneration Committee was satisfied that the outcome was reflective of the underlying performance of the business and determined that the FY22 bonus outturn 
for the CEO, CFO and former CFO was maximum, which equated to 150% of salary, 125% of salary and 100% of salary respectively (based on the pro-rated salaries for 
the CFO and former CFO). The CFO’s and the former CFO’s annual bonus has been pro-rated for their time in employment with the Company in the financial year 
(based on the pro-rated salaries for the CFO and former CFO). The CFO’s and the former CFO’s annual bonus has been pro-rated for their time in employment with 
the Group in the financial year. Two-thirds of the bonus is paid in cash and one-third was paid in deferred shares. No discretion was exercised by the Committee.

LONG TERM INCENTIVE OUTCOMES IN FY22
In July 2019, the Company granted the CEO and the former CFO a long term incentive award of 200% of salary and 175% of salary respectively. The awards were subject 
to performance to the end of FY22. Details of the three-year cumulative EPS targets attached to these awards and the extent to which they were satisfied are shown in 
the table below. A two-year holding period applies to long term incentive awards following vesting. 

Performance condition

Cumulative Adjusted EPS

Threshold 
performance 
required (20% of  

Max LTIP)

Maximum 
performance 
required (100% of 
Max LTIP)

Actual  

performance

62.11p

68.65p

82.2p

Weighting

100%

Vesting  
level

100%

The single figure for the CEO has increased from £1.22 million in FY21 to £5.57 million in FY22. This increase reflects the fact that our first LTIP award as a listed company 
vested based on performance to the end of FY22 which accounts for £4.29 million of this value. As noted above, our EPS performance significantly exceeded the 
maximum target set and we are delighted that our first LTIP award vested in full. The share price also increased significantly over the period from £2.70 on award to £11.59 
(330% increase, based on the three month average to year end used to value the award for the single figure purpose) delivering exceptional returns to shareholders.

LONG TERM INCENTIVES AWARDED IN FY22 (AUDITED) 
The table below sets out the details of the long term incentive awards granted in FY22, where vesting will be determined according to the achievement of performance 
conditions that will be tested in future reporting periods:

Name

Brian Duffy

Award 
type

Basis on which  
award made

Nil-Cost Options

Annual – 200% of salary

Face value 
of award

£999,999

Shares 
awarded

106,157

Bill Floydd

Nil-Cost Options

Annual – 175% of salary

£665,000

46,830

Anders Romberg 

Nil-Cost Options

Annual – 175% of salary

£612,500

65,021

Percentage of award 
vesting at threshold 
performance (%)

Maximum percentage 
of face value that 
could vest (%)

20%

20%

20%

100%

100%

100%

Performance 
conditions

EPS (80%)
ROCE (20%)

EPS (80%)
ROCE (20%)

EPS (80%)
ROCE (20%)

The awards for the CEO and the former CFO were granted on 15 July 2021; the face value is calculated with reference to a share price of £9.42, being the closing share 
price on 14 July 2021. The award for the CFO was granted on 14 February 2022; the face value is calculated with reference to a share price of £14.20, being the closing 
share price on 31 December 2021, the last trading day before his appointment. The awards will vest, subject to the level of performance achieved, in FY24.

80% of the award vests by reference to a three-year cumulative EPS (pre-exceptionals and pre-IFRS 16 adjustment) performance measure with 20% of the award vesting 
at a cumulative EPS of 103.7p and 100% of the award vesting at a cumulative EPS of 114.6p. Options vest on a straight-line basis between those targets.

20% of the award vests by reference to a three-year average ROCE performance measure with 20% of the award vesting at an average ROCE of 21.0% and 100% of the 
award vesting at an average ROCE of 23.2%. Options vest on a straight-line basis between those targets. ROCE is defined in the Glossary on page 284.

2 09 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSD I R E C TO R S ' R E M U N E R AT I O N   R E P O RT
continued

DEFERRED SHARE AWARDS GR ANTED IN FY22 (AUDITED)
The table below sets out the details of the deferred share awards granted under the Company’s 2019 Annual and Deferred Bonus Plan during FY22:

Name

Brian Duffy

Anders Romberg

Award 
type

Basis on which  
award made

Face value 
of award

Nil-Cost Options Deferral of FY21 bonus

£239,579

Nil-Cost Options Deferral of FY21 bonus

£111,787

Shares 
awarded

25,433

11,867

The awards for the CEO and the former CFO were granted on 15 July 2021; the face value is calculated with reference to a share price of £9.42, being the closing share 
price on 14 July 2021. The awards will vest, subject to continued employment or good leaver status, in FY24.

The FY21 bonus shares awarded to Anders on 15 July 2021, are to be exercised within six months of leaving the Company. After exercise the shares will be held within a 
nominee account for 12 months in line with the post cessation executive shareholding guidelines, subject to selling sufficient shares to cover any tax liability that may arise.

REPL ACEMENT AWARDS GR ANTED TO BILL FLOYDD IN FY22 (AUDITED)
The table below sets out details of the replacement awards granted to Bill Floydd, to compensate for the share awards he forfeited on leaving his previous employer:

Name

Bill Floydd

Award 
type

Basis on which  
award made

Face value 
of award

Shares 
awarded

Conditional award Replacement award

£24,438¹

£24,452¹

£502,566

1,721

1,722

35,392

Notes 
1.  These buyout awards were granted under a separate Agreement in accordance with Listing Rule 9.4.2. The key terms of the Agreement mirror the key Terms of the Company’s Long Term Incentive Plan.

The replacement awards were granted on 14 February 2022, and the face value is calculated with reference to a share price of £14.20, being the closing share price on 31 
December 2021, the last trading day before his appointment. Further details in relation to the replacement awards are set out below.

 – In respect of the final two tranches of the 2017/18 LTIP award – 3,443 shares were granted to Bill to compensate him for the portion of the 2017/18 LTIP award forfeited on 
leaving his previous employer. As disclosed in his previous employer’s 2020/21 Annual Report, 47,013 shares of the 2017/18 LTIP award vested following the assessment of his 
previous employer’s performance conditions. The first tranche of this award, 15,671 shares, vested to Bill in October 2021 while he remained in employment with his previous 
employer and therefore is not being replaced by Watches of Switzerland. 1,721 shares were granted to Bill to replace the second tranche of the 2017/18 LTIP award (face value: 
£24,438) which will vest in October 2022 (subject to a one-year holding period). 1,722 shares were granted to Bill (face value: £24,452) to replace the third tranche of the 2017/18 
LTIP award, which will vest in October 2023 (no holding period will apply). These vesting dates and holding period are in line with the vesting timeline of the forfeited award

 – In respect of the 2020/21 LTIP award – 35,392 shares (face value: £502,566) were granted to Bill to compensate for his forfeited 2020/21 LTIP award. This award is 
due to vest in December 2023. The portion of the award vesting will be determined by the Company, in line with the original LTIP performance metrics applicable 
to the 2020/21 LTIP award, to be disclosed in his former employer’s 2022/23 Annual Report. Any shares that vest will be subject to a two-year holding period. The 
vesting date and holding period are in line with the vesting timeline of the forfeited award

 – As set out in the ‘Long term incentives awarded in FY22’ section above, Bill also received an award of shares in recognition of joining the Group, which have the same 
performance measures, targets, and vesting terms as the 2021 Watches of Switzerland Group LTIP award granted to other members of the Group’s Senior Management in 
July 2021. The award will vest in July 2024 and will be subject to a two-year holding period. The award was made on an annualised basis, and equivalent to 175% of base salary, 
given that on leaving his previous employer Bill was not eligible to receive an LTIP award for the financial year

210 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022DIRECTORS’ SHARE INTERESTS (AUDITED)

Name

Executive Directors

Brian Duffy

Bill Floydd

Anders Romberg2

Non-Executive Directors

Ian Carter

Tea Colaianni

Robert Moorhead

Rosa Monckton MBE

Current 
shareholding

Beneficially  
owned

Deferred shares 
not subject to 
performance
conditions

LTIP interests 
subject to 
performance 
conditions

Shareholding 
requirement 
% salary

Shareholding 
requirement met?

7,696,999

7,696,999

–

–

1,283,512

1,283,512

25,433

3,443

11,867

789,027

82,222

483,279

43,700

24,447

22,125

8,904

43,700

24,447

22,125

8,904

200%

200%

200%

n/a

n/a

n/a

n/a

Yes

No1

Yes

n/a

n/a

n/a

n/a

1  The minimum shareholding requirement can be built up within five years of appointment.
2  Shares held and LTIP interest as at 1 January 2022, the date Anders stepped down from the Board.

The market price of shares at 29 April 2022 was 1,021p and the range during FY22 was 662p to 1,518p.

Brian Duffy exercised his one-off IPO award during the year. As a result of the exercise of the option, Brian Duffy retained 1,222,222 shares in the Company.

Details of payments Anders Romberg received or will receive following his stepping down as an Executive Director are set out below. No other payments were made to 
past Directors in FY22.

As announced previously, Anders Romberg stepped down as CFO and as an Executive Director of the Company with effect from 1 January 2022. Anders remained in 
employment with the Company until 25 February 2022 supporting handover to the new CFO, Bill Floydd. Anders has not and will not receive any loss of office payments, 
nor will he be paid any further remuneration other than that accrued up to his date of leaving. On his retirement, Anders received a watch from the Company with a 
taxable value of £8,230 as a thank you for his seven years of service and his significant contribution to the business during this period.

The Remuneration Committee has treated Anders as a Good Leaver for the purpose of incentives. Anders is eligible to receive an annual bonus for FY22 based on 
performance and pro-rated for time in employment, as shown on page 209. Anders is entitled to retain his unvested long term incentive awards, subject to the achievement 
of performance at the normal vesting date. For this purpose, his unvested awards have been pro-rated for the period he was employed by the Company during the 
performance period, with the number of shares retained being 195,344, 90,386 and 12,642 in respect of the awards granted in FY20, FY21 and FY22 respectively. Any 
shares that vest must be held by Anders for 24 months following the vest date. Sufficient shares may be sold on the vest date to cover the tax liability which will crystallise.

11,867 shares awarded to Anders on 15 July 2021, under the Company’s Annual Deferred Bonus Plan, are to be exercised within six months of leaving the Company. After 
exercise the shares will be held within a nominee account for 12 months, from the date of retirement, in line with the post cessation executive shareholding guidelines, 
subject to selling sufficient shares to cover the tax crystallisation which will arise on the transfer.

APPROVAL OF THE DIRECTORS’ REMUNER ATION REPORT
The FY22 Directors’ Remuneration Report and Directors’ Remuneration Policy (as set out on the following pages) will be subject to a shareholder vote at the 2022 AGM. 

The table below sets out the actual voting in respect of resolutions regarding remuneration at previous Annual General Meetings. 

Approve the 2021 Directors’ 
Remuneration Report (2021 AGM)

Approve the 2019 Directors’ 
Remuneration Policy (2019 AGM)

Votes For

211,966,138

% For

99.06%

2,007,986

211,784,331

99.99%

14,400

0.94%

0.01%

213,974,124

538,806

211,798,731

0

Votes Against

% Against 

Total Votes 

Votes Withheld

TEA COLAIANNI 
CHAIR OF THE REMUNERATION COMMITTEE 
6 July 2022

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PROPOSE D 2022 DIR ECTOR S’ 
R E MU NE R ATION  POL IC Y

This section contains Watches of Switzerland Group PLC’s proposed Directors’ Remuneration Policy (the ‘Remuneration Policy’) that will govern and guide the Company’s 
future remuneration payments to Directors. The Remuneration Policy described in this section will be subject to approval by shareholders at the Company’s AGM on 1 
September 2022, and is intended to apply from the 2022 AGM for three years to the end of the AGM in 2025 (‘Policy Period’).

The Remuneration Committee has established the Remuneration Policy for the remuneration of the Chair and Executive Directors, and the Board has established the 
Remuneration Policy for the remuneration of the Non-Executive Directors. 

PROCESS TO DETERMINE NEW REMUNER ATION POLICY
In order to determine the Remuneration Policy the Remuneration Committee:

 – Independently reviewed the impact of the Company’s strategy on remuneration and considered whether the current approach to remuneration continues to be 

the best way to align the Policy with our growth strategy

 – Sought advice from its independent remuneration consultant on market practice and current investor sentiment in formulating the Remuneration Policy

 – Consulted with the Chair of the Board, CEO and CFO on the proposed Remuneration Policy

During its deliberations on the Remuneration Policy, the Remuneration Committee were mindful of the potential for conflicts of interest and sought to minimise these 
through an open and transparent process, both internally and externally, by seeking independent advice, and through consultation with shareholders.

REMUNER ATION STR ATEGY
The Company’s Remuneration Policy is designed to provide a framework to:

 – Promote the long term sustainable success of the Group

 – Support the Group strategy; linked to KPIs 

 – Recruit, retain and develop high quality people who are experts in their field 

 – Focus the Executive Directors on the delivery of the Group’s growth strategy

 – Provide an appropriate balance between fixed and performance-related pay to support a high-performance culture and a platform for delivering superior service 

to our clients and enabling expansion of the business and delivering value for our shareholders 

 – Provide a remuneration structure which is easily understood by all stakeholders

 – Adhere to principles of good corporate governance and appropriate risk management

In determining the Remuneration Policy the Remuneration Committee paid particular attention to Provision 40 of the UK Corporate Governance Code 2018 (the 
‘Code’). The following table summarises the Committee’s views of how the Remuneration Policy aligns with these principles: 

Factor: Clarity

 – The Remuneration Policy sets out clearly the basis for any payments and the terms of the incentive arrangements operated

 – The performance conditions used for the Annual Bonus Plan and Long Term Incentive Plan are based on the Group’s KPIs ensuring direct alignment between the 

successful implementation of the strategy and the reward provided to the Executive Directors

Factor: Simplicity

 – The Incentive Plans are in line with standard UK market practice and therefore should be familiar to all stakeholders

Factor: Risk

 – Setting defined limits on the maximum awards which can be under the Annual Bonus Plan and the Long Term Incentive Plan

 – Requiring the deferral of a substantial proportion of the Incentives in shares for a material period of time

 – Aligning the performance conditions for incentives with the strategy of the Company

 – Ensuring a focus on sustainable performance through the Long Term Incentive Plan and shareholding guidelines as well as post-employment shareholding requirements

 – Ensuring there is sufficient flexibility to adjust incentive payments through malus and clawback

 – Ensuring an overriding discretion to depart from formulaic outcomes under the Incentives

These features outlined above mitigate against the inherent risk of incentives creating the wrong behaviours by:
 – Limiting the maximum value that can be earned

 – Deferring a significant proportion of the value earned in shares, for the long term which helps ensure that the performance earning the award was sustainable 

and thereby discouraging short term behaviours

 – Aligning any reward to the agreed strategy of the Company

 – Focusing the Long Term Incentive Plan on sustainable performance over the longer term

 – Reducing the awards or cancelling them if the behaviours giving rise to the awards are inappropriate

 – Reducing the awards or cancelling them, if it appears that the criteria on which the award was based do not reflect the underlying performance of the Group

212 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Factor: Predictability

 – The Remuneration Policy clearly sets out the potential rewards available to the Executive Directors depending on the performance achieved. In addition, all the 

safeguards set out in the Risk section are disclosed as part of the Remuneration Policy

Factor: Proportionality

 – The Company’s incentives clearly reward the successful implementation of the strategy and, through deferral and measurement of performance over a number of 
years, ensure that the Executive Directors have a strong drive to ensure that the performance is sustainable over the long term. The Remuneration Committee 
has overriding discretion to depart from the formulaic outcomes under the incentive plans if they do not reflect underlying business performance or the 
experience of stakeholders which mitigates the risk of reward for poor performance

Factor: Alignment to culture

 – A key tenet of the Group culture is a focus on ensuring long term sustainable performance. This is reflected in the type of performance conditions used in the 

incentive plans

 – The focus on share ownership and long term sustainable performance is also a key part of the Company’s culture

OPER ATION OF THE REMUNER ATION POLICY
The Remuneration Policy aims to align the interests of the Executive Directors, Senior Management and colleagues to the long term interests of shareholders and aims 
to support a high performance, collegiate and inclusive culture with appropriate reward for superior Group, business unit and individual performance without creating 
incentives that will encourage excessive risk taking or unsustainable Company performance. Overall remuneration levels have been set at a level that are considered by 
the Remuneration Committee to be appropriate for the size and nature of the business, having taken specialist, independent advice where necessary. There has been no 
increase to any element of the CEO’s remuneration package since our admission to the London Stock Exchange in June 2019, despite the significant increase in the size of 
the business. 

Desired Remuneration Policy position
The Remuneration Committee feels that it is necessary to have a specific policy position for new members of the Board to take into account that the Company continues 
to mature and the size and complexity of its operations continue to increase. The CEO has been with the business since 2015 and has elected not to take an annual pay 
rise at any time during his tenure. He retains a substantial equity holding in the business and his remuneration, in particular the level of his base salary, is at the lower end 
of market compared to other companies of a similar size and complexity. 

In the event that we were to appoint a new Executive Director, the desired policy position for remuneration (compared to the FTSE 250, excluding financial services) is 
as follows:

 – Median – fixed pay

 – Median – upper quartile incentive opportunities

 – Total target remuneration at around the median

The Remuneration Committee feels that this approach is aligned with the performance-based culture of the Group with market level of rewards only being earned if 
performance is delivered with the opportunity to earn more than median for exceptional performance. The Remuneration Policy position was taken into account by the 
Remuneration Committee when the remuneration package for the new CFO was agreed. 

Key changes to our Remuneration Policy
Following the Remuneration Committee’s detailed review of the current Remuneration Policy, the Remuneration Committee concluded that the current Remuneration 
Policy remains fit-for-purpose and continues to support the execution of our long term strategy. As such, no major changes are proposed.

In line with best practice and to further support sustainable decision-making, the Committee has extended the post-employment shareholding requirement for the CEO, 
such that he will be required to retain 100% of his pre-cessation shareholding requirement for a period of two years from the date of cessation of his employment. This 
is in line with the approach that was agreed with our new CFO.

Other minor changes have been made to the wording of the Remuneration Policy to aid operation, increase flexibility in certain areas in-line with standard market practice 
and to increase clarity. 

Given the increasing internationalisation of the business, we have included the option to introduce a travel allowance for the Chair and Non-Executive Directors where 
they are required to travel outside of their country of residence to attend board meetings. We would consider introducing this allowance should it become appropriate. 

213 

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continued

Remuneration Policy summary
The following table summarises the key components of Executive Director remuneration:

Element of remuneration and link to strategy: Base salary

Provides a base level of remuneration to support recruitment and retention of Executive Directors with the necessary experience and expertise to deliver the Group’s 
strategy.

Operation
An Executive Director’s basic salary is set on appointment and normally reviewed annually or when there is a change in position or responsibility. When determining an 
appropriate level of salary, the Remuneration Committee considers factors such as:

 – Pay increases to other colleagues

 – Remuneration practices within the Group

 – Any change in scope, role and responsibilities including as a result of any changes in the size and complexity of the organisation

 – The general performance of the Group and each individual

 – The experience of the relevant Director

 – The economic environment

Individuals who are recruited or promoted to the Board may, on occasion, have their salaries set below the targeted policy level until they become established in their role. In 
such cases subsequent increases in salary may be higher than the general rises for colleagues until the target positioning is achieved.

Maximum opportunity
Whilst there is no maximum salary, increases will normally be in line with the typical increases awarded to other colleagues in the Group.
However, the Remuneration Committee may determine larger increases in circumstances such as, but not limited to, there being a material change in the size and 
responsibilities of the role (including as a result of a significant change in Group size and/or complexity of operations), or when the overall remuneration opportunity has been 
set lower than the market and larger increases are justified based on skills/performance in role.

Performance conditions and recovery provisions
A broad assessment of individual and business performance is used as part of the salary review.
No recovery provisions apply.

Element of remuneration and link to strategy: Pension

Provides a minimum level of benefits to support a low fixed cost and a performance-based Remuneration Policy.

Operation
The Group provides a pension contribution or allowance in line with corporate governance best practice aligned with the rate of pension contribution available to the majority 
of the wider workforce. This contribution or allowance will be a non-consolidated allowance and will not impact any incentive calculations.

Maximum opportunity
The maximum value of the pension contribution allowance is in line with the rate of employer pension contribution available to the majority of the wider workforce (currently 
this is 3.0% of salary).

Performance conditions and recovery provisions
No performance or recovery provisions applicable.

214 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Element of remuneration and link to strategy: Benefits

Provides a minimum level of benefits to support a low fixed cost and a performance-based Remuneration Policy.

Operation
Benefits may include (but are not limited to) provision of a car and coverage of its cost (including business fuel costs), car allowance, membership of any private health 
insurance or medical scheme operated by the Group (including eligibility for spouse/civil partner and dependent children), death in service life assurance, subsistence expenses, 
mobile telephone expenses and staff discounts.
Executive Directors may participate in any all-employee plans on the same basis as other colleagues up to HMRC approved limits.
The Committee may introduce other benefits if it is considered appropriate to do so taking into account the approach used for the wider workforce.
Executive Directors shall be reimbursed for all reasonable expenses and the Company may settle any tax incurred.
Where an Executive Director is required to relocate to perform their role, appropriate one-off or ongoing benefits may be provided (e.g. housing, schooling etc).

Maximum opportunity
The maximum value is the cost of providing the relevant benefits.

Performance conditions and recovery provisions
No performance or recovery provisions applicable.

Element of remuneration and link to strategy: Annual bonus 

The Annual Bonus Plan provides a significant incentive to the Executive Directors linked to achievement in delivering goals that are closely aligned with the Company’s strategy 
and the creation of value for shareholders.
In particular, the Annual Bonus Plan supports the Company’s objectives allowing the setting of annual targets based on the business’ strategic objectives at that time, meaning 
that a wider range of performance metrics can be used that are relevant and achievable.

Operation
The performance period is normally one financial year with payout determined by the Remuneration Committee following the year-end, normally based on the achievement 
against a range of performance targets.
Two-thirds of the bonus award will normally be paid out in cash with the further one-third normally deferred into shares subject to a three-year vesting period. Deferred 
shares will be in the form of conditional awards or nil-cost options. There are no further performance targets on the deferred amount.
Participants may be entitled to dividends or dividend equivalents (where applicable) on the deferred share awards to the extent they vest representing the dividends paid 
during the deferral period.

Maximum opportunity
The Remuneration Committee will determine the maximum annual participation in the Annual Bonus Plan for each year, which will not exceed 150% of salary.
Normally 20% of the maximum annual bonus pays out for threshold performance with 50% of the maximum bonus paying out for on-target performance. The Committee 
retains discretion to vary these percentages if considered appropriate in the circumstances. 

Performance conditions and recovery provisions
The specific performance measures, underpins, targets and weightings may vary from year to year in order to align with the Group’s strategy over each year. The measures 
may include financial and non-financial measures. However, at least 50% of the awards will be linked to financial measures.
The measures will be dependent on the Group’s goals over the year under review and directly link to the key measurable strategic milestones to incentivise Executive 
Directors to focus on the execution of the strategy. The performance targets will be calibrated each year to align with the announced strategic plan.
The Remuneration Committee retains discretion in exceptional circumstances to change performance measures, underpins and targets and the weightings attached to 
performance measures part-way through a performance period if there is a significant and material event which causes the Remuneration Committee to believe the original 
measures, underpins, weightings and targets are no longer appropriate.
Discretion may also be exercised in cases where the Remuneration Committee believes that the bonus does not reflect the underlying financial or non-financial performance 
of the participant or the Group over the relevant period, or that such payout level is not appropriate in the context of circumstances that were unexpected or unforeseen 
when the targets were set. When making this judgement the Committee may take into account such factors as the Committee considers relevant. The exercise of this 
discretion may result in a downward or upward movement in the amount of bonus earned resulting from the application of the performance measures and underpins.
Any adjustments or discretion applied by the Remuneration Committee will normally be fully disclosed in the following year’s Remuneration Report.
The actual performance targets set will not normally be disclosed at the start of the financial year, as they are considered to be commercially sensitive. These will be reported 
and disclosed retrospectively at the end of the year in order for shareholders to assess the basis for any bonus outcomes.
The Annual Bonus Plan contains malus and clawback provisions.

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continued

Element of remuneration and link to strategy: Long Term Incentive Plan

Awards are designed to incentivise the Executive Directors over the longer term to successfully implement the Group’s strategy.

Operation
Under the Long Term Incentive Plan (LTIP), the Remuneration Committee may award annual grants of performance share awards in the form of conditional awards or 
nil-cost options.
LTIP awards will normally vest three years from the date of grant subject to the achievement of the performance measures.
A two-year holding period will normally apply following the three-year vesting period for LTIP awards granted to the Executive Directors. Upon vesting, sufficient shares can 
be sold to pay tax.
Participants may be entitled to dividends or dividend equivalents (where applicable) on the LTIP shares representing the dividends paid during the vesting and holding period.

Maximum opportunity
Maximum value of 200% of salary per annum based on the market value at the date of grant set in accordance with the rules of the LTIP. The maximum value of the LTIP 
awards in exceptional circumstances (such as on recruitment) will be 250% of salary.
20% of the award will normally vest for threshold performance and 100% of the award will vest for maximum performance. The Remuneration Committee retains discretion 
to vary these percentages if considered appropriate in the circumstances. 

Performance conditions and recovery provisions
Awards vest based on performance against stretching targets, normally measured over a three-year performance period. The Remuneration Committee will review and set 
weightings and targets for each grant to ensure they remain appropriate.
The Remuneration Committee may change the balance of the measures, or use different measures for subsequent awards, as appropriate. Where material changes are made 
to the type of performance conditions it would be the Committee’s intention to consult with shareholders.
The Remuneration Committee retains discretion in exceptional circumstances to change performance measures and targets and the weightings attached to performance 
measures part-way through a performance period if there is a significant and material event which causes the Remuneration Committee to believe the original measures, 
weightings and targets are no longer appropriate.
Discretion may also be exercised in cases where the Remuneration Committee believes that the vesting outcome does not reflect the underlying financial or non-financial 
performance of the participant or the Group over the relevant period, or that such payout level is not appropriate in the context of circumstances that were unexpected or 
unforeseen when the targets were set. When making this judgement the Remuneration Committee may take into account such factors as the Remuneration Committee 
considers relevant. The exercise of this discretion may result in a downward or upward movement in the amount of the LTIP vesting resulting from the application of the 
performance measures.
Any adjustments or discretion applied by the Remuneration Committee will normally be fully disclosed in the following year’s Directors’ Remuneration Report.
Details of the performance conditions for grants made in the year will be set out in the Annual Report on Remuneration and for future grants in the section headed 
Implementation of Remuneration Policy, in the future financial year.
The LTIP contains clawback and malus provisions.

Choice of performance measures and targets
The performance measures selected for the annual bonus and LTIP awards are set on an annual basis by the Committee, to ensure that they remain appropriate to reflect 
the  priorities  for  the  Company  in  the  year  ahead.  For  FY23,  the  annual  bonus  is  based  on  Adjusted  EBIT  performance,  which  was  selected  by  the  Remuneration 
Committee to reflect the successful delivery of a number of KPIs; revenue, sales growth and EBITDA. The performance measures for the FY23 LTIP award will be based 
on Adjusted EPS and Return on Capital Employed, which were selected by the Remuneration Committee to reflect the successful delivery of a number of KPIs over the 
longer term; revenue, sales growth, capital efficiency and profit. The targets for the performance measures are set taking into account a number of factors, including the 
Company’s annual operating plan, strategic priorities, the economic environment and market conditions and expectations.

Discretion within the Remuneration Policy
The Remuneration Committee has discretion in several areas of the Remuneration Policy as set out in this document. The Remuneration Committee may also exercise 
operational and administrative discretions under relevant plan rules as set out in those rules (see ‘Operation of incentive plans’ below). In addition, the Remuneration 
Committee has the discretion to amend the Remuneration Policy with regard to minor or administrative matters where it would be, in the opinion of the Remuneration 
Committee, disproportionate to seek or await shareholder approval.

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THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Operation of incentive plans
The Remuneration Committee will operate all incentive plans according to the rules of each respective plan and the discretions contained therein. The discretions cover 
aspects  such  as  the  timing  of  grant  and  vesting  of  awards,  determining  the  size  of  the  award  (subject  to  the  Remuneration  Policy  limits),  the  treatment  of  leavers, 
retrospective adjustment of awards (e.g. for a rights issue, a corporate restructuring or for special dividends) and, in exceptional circumstances, the discretion to adjust 
previously set targets for an incentive award if events happen which cause the Remuneration Committee to determine that it would be appropriate to do so. In exercising 
such discretions, the Remuneration Committee will take into account generally accepted market practice, best practice guidelines, the provisions of the UK Listing Rules 
and the Company’s approved Remuneration Policy.

In exceptional circumstances, the Remuneration Committee retains the discretion to:

 – Change the performance measures and targets and the weighting attached to the performance measures and targets part-way through a performance period if there 

is a significant and material event which causes the Remuneration Committee to believe the original measures, weightings and targets are no longer appropriate

 – Make  downward  or  upward  adjustments  to  the  amount  of  bonus  or  LTIP  shares  earned  resulting  from  the  application  of  the  performance  measures,  if  the 
Remuneration Committee believe that the bonus or LTIP outcomes do not reflect the underlying financial or non-financial performance of the participant or the 
Group over the relevant period, or that such payout level is not appropriate in the context of circumstances that were unexpected or unforeseen when the targets 
were set. When making this judgement the Committee may take into account such factors as the Committee considers relevant

Legacy arrangements
The Remuneration Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any discretions available to 
it in connection with such payments) notwithstanding that they are not in line with the Remuneration Policy, where the terms of the payment were agreed: (i) before the 
Remuneration Policy set out came into effect, provided that the terms of the payment were consistent with any shareholder-approved Directors’ Remuneration Policy 
in force at the time they were agreed; or (ii) at a time when the relevant individual was not a Director of the Company (or other persons to whom the Remuneration 
Policy set out above applies) and, in the opinion of the Remuneration Committee, the payment was not in consideration for the individual becoming a Director of the 
Company or such other person. For these purposes, ‘payments’ includes the Remuneration Committee satisfying awards of variable remuneration and, in relation to an 
award over shares, the terms of the payment are ‘agreed’ no later than at the time the award is granted.

This Policy applies equally to any individual who is required to be treated as a Director, under the applicable regulations. 

Minimum shareholding guideline
The  Remuneration  Committee  has  adopted  formal  shareholding  guidelines  that  will  encourage  the  Executive  Directors  to  build  up  over  a  five-year  period  and  then 
subsequently hold a shareholding equivalent to a percentage of salary. This Policy ensures that the interests of Executive Directors and those of shareholders are closely aligned. 
The minimum shareholding guideline for Executive Directors is 200% of salary. The Remuneration Committee retains the discretion to increase the shareholding requirements.

In addition, a post-cessation minimum shareholding guideline will apply to Executive Directors who step down from the Board. Leavers will have a requirement to hold 100% 
of their pre-cessation shareholding guideline for 24 months from the date they step down from the Board. In the event that a leaver has not met the relevant shareholding 
requirement at the point of stepping down from the Board then they would be required to retain their full pre-cessation shareholding for the 24-month period.

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continued

Recruitment Policy
The  Group’s  approach  is  that  the  remuneration  of  any  new  recruit  will  be  assessed  in  line  with  the  same  principles  as  for  the  current  Executive  Directors.  The 
Remuneration Committee is mindful that it wishes to avoid paying more than it considers necessary to secure a preferred candidate with the appropriate calibre and 
experience needed for the role. In setting the remuneration for new recruits, the Remuneration Committee will have regard to guidelines and shareholder sentiment as 
well as giving consideration for the appropriateness of any award.

The Group’s detailed policy when setting remuneration for the appointment of new Executive Directors is summarised below:

Remuneration element: Salary, benefits and pension

These will normally be set in line with the Policy outlined above.

Remuneration element: Annual bonus

The Executive Director will be eligible to participate in the Annual Bonus Plan as set out in the Remuneration Policy table. The maximum level of bonus opportunity that may 
be offered is 150% of base salary consistent with that of existing Executive Directors.

Remuneration element: LTIP

The Executive Director will be eligible to participate in the LTIP as set out in the Remuneration Policy table. The maximum level of variable award that may be offered is 250% 
of base salary in exceptional circumstances for the year of recruitment. The normal maximum award level is 200% of salary.

Remuneration element: Maximum variable remuneration

The maximum level of variable remuneration which may be offered in the year of recruitment is 400% of salary. The normal ongoing maximum is 350% of salary.

Remuneration element: ‘buy out’ of incentives forfeited on cessation of employment

The Remuneration Committee’s does not provide replacement awards as a matter of course. However, should the Remuneration Committee determine that the individual 
circumstances of recruitment justified the provision of compensatory payments or awards then, where an individual forfeits outstanding variable pay opportunities or 
contractual rights at a previous employer as a result of appointment, the Remuneration Committee may offer compensatory payments or awards, in such form as the 
Remuneration Committee considers appropriate, taking into account all relevant factors including the form of awards, expected value and vesting timeframe of forfeited 
opportunities.
When determining any such ‘buyout’, the guiding principle would be that awards would generally be on a ‘like-for-like’ basis unless this is considered by the Remuneration 
Committee not to be practical or appropriate.

Remuneration element: Relocation policies

In instances where a new Executive Director is required to relocate or spend significant time away from their normal residence, the Company may provide assistance with 
relocation (either via one-off or ongoing payments or benefits). The level of the relocation package will be assessed on a case by case basis but will take into consideration any 
cost of living differences/housing allowance and schooling.

Where an existing colleague is promoted to the Board, the Remuneration Policy would apply from the date of promotion but there would be no retrospective application 
of the Remuneration Policy in relation to subsisting incentive awards or remuneration arrangements. Accordingly, prevailing elements of the remuneration package for an 
existing colleague would be honoured and form part of the ongoing remuneration of the person concerned. Where required, these would be disclosed to shareholders 
in the Remuneration Report for the relevant financial year.

When setting fees for the appointment of new Non-Executive Directors, the same arrangements applies as to the current Non-Executive Directors.

Service contracts and letters of appointment
The Remuneration Committee’s policy for setting notice periods is that a six-month period will apply for Executive Directors unless the Remuneration Committee 
determines that 12 months would be more appropriate in the circumstances. The Remuneration Committee may in exceptional circumstances, arising on recruitment 
allow a longer period, which would in any event reduce to either six or 12 months following the first year of employment. The Non-Executive Directors of the Company 
do not have service contracts.

The Non-Executive Directors are appointed by letters of appointment. Each Non-Executive Director’s term of office runs for a three-year period.

The Company follows the Code’s recommendation that all directors of FTSE 350 companies be subject to annual reappointment by shareholders.

218 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Service agreements
The table below summarises the service contracts for Executive Directors.

Director 

Brian Duffy (CEO)

Bill Floydd (CFO)

Date of contract 

28 May 2019

1 January 2022

Notice period 

6 months

6 months

Letters of appointment
The Non-Executive Directors do not have service contracts but do have letters of appointment which reflect their responsibilities and commitments. 

Name

Ian Carter (Chair)

Tea Colaianni

Robert Moorhead

Rosa Monckton MBE

Chabi Nouri

Date of contract 

1 November 2020

7 May 2019

7 May 2019

7 May 2019

1 May 2022

Date of contract renewal

Notice period 

n/a

7 May 2022

7 May 2022

7 May 2022

n/a

3 months

3 months

3 months

3 months

3 months

Contracts and letters of appointments will be available for shareholders to view at the Company’s AGM on 1 September 2022 and are available for inspection at the 
Company’s office.

Loss of office
When determining any loss of office payment for a departing Executive Director, the Remuneration Committee will always seek to minimise the cost to the Group while 
complying with contractual terms and seeking to reflect the circumstances in place at the time.

The Remuneration Committee reserves the right to make additional payments where such payments are made in good faith in discharge of an existing legal obligation 
(or by way of damages for breach of such an obligation); or by way of settlement or compromise of any claim arising in connection with the termination of an executive 
Director’s office or employment.

Element: General

The Remuneration Committee will honour Executive Directors’ contractual entitlements. Service contracts do not contain liquidated damages clauses. If a contract is to be 
terminated, the Remuneration Committee will determine such mitigation as it considers fair and reasonable in each case. There are no contractual arrangements that would 
guarantee a pension with limited or no abatement on severance or early retirement. There is no agreement between the Company and its Directors or colleagues providing 
for compensation for loss of office or employment that occurs because of a takeover bid. The Remuneration Committee reserves the right to make additional payments 
where such payments are made in good faith in discharge of an existing legal obligation (or by way of damages for breach of such an obligation); or by way of settlement or 
compromise of any claim arising regarding the termination of an Executive Director’s office or employment. The Remuneration Committee may agree that the Group will pay 
for the provision of outplacement support and the reasonable fees for a departing director to obtain independent legal advice in relation to their termination arrangements 
and nominal consideration for any agreement to introduce contractual terms protecting the Company’s rights following termination.

Element: Salary, benefits and pension

These will be paid over the notice period. The Company has discretion to make a lump sum payment in lieu.

Element: Annual bonus – cash awards

Good leaver reason
Performance conditions will normally be measured at the bonus measurement date. Bonus will normally be pro-rated for the period worked during the financial year.

Other reason
No bonus will be payable for year of cessation.

Discretion
The Remuneration Committee has the following elements of discretion:
 – To determine that an Executive Director is a good leaver. It is the Remuneration Committee’s intention to only use this discretion in circumstances where there is an 

appropriate business case which will be explained in full to shareholders

 – To determine whether to pro-rate the bonus for time. The Remuneration Committee’s normal policy is that it will pro-rate for time. It is the Remuneration Committee’s 
intention to only use discretion to not pro-rate in exceptional circumstances where there is an appropriate business case which will be explained in full to shareholders

219 

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continued

Element: Annual bonus – deferred share awards

Good leaver reason
All subsisting deferred share awards will vest.

Other reason
Lapse of any unvested deferred share awards.

Discretion
The Remuneration Committee has the following elements of discretion:
 – To determine that an Executive Director is a good leaver. It is the Remuneration Committee’s intention to only use this discretion in circumstances where there is an 

appropriate business case which will be explained in full to shareholders

 – The Remuneration Committee’s normal policy is that the deferred share award vests at the end of the original performance period but it retains discretion to allow for 

vesting at the date of cessation. The Remuneration Committee will make this determination depending on the type of good leaver reason resulting in the cessation

 – To determine whether to pro-rate the maximum number of shares to the time from the date of grant to the date of cessation. The Remuneration Committee’s normal 
policy is that it will not pro-rate awards for time. The Remuneration Committee will determine whether or not to pro-rate based on the circumstances of the Executive 
Director’s departure

Element: LTIP

Good leaver reason
Pro-rated for time and performance in respect of each subsisting LTIP award.

Other reason
Lapse of any unvested LTIP awards.

Discretion
The Remuneration Committee has the following elements of discretion:
 – To determine that an executive is a good leaver. It is the Remuneration Committee’s intention to only use this discretion in circumstances where there is an appropriate 

business case which will be explained in full to shareholders

 – To measure performance over the original performance period or at the date of cessation. The Remuneration Committee will make this determination depending on the 

type of good leaver reason resulting in the cessation

 – The Committee’s normal policy is that the LTIP award vests at the end of the original performance period but it retains discretion to allow for vesting at the date of 

cessation. The Remuneration Committee will make this determination depending on the type of good leaver reason resulting in the cessation

 – To determine whether the holding period will apply including whether in full or in part
 – To determine whether to pro-rate the maximum number of shares to the time from the date of grant to the date of cessation. The Remuneration Committee’s normal 

policy is that it will pro-rate awards for time. It is the Remuneration Committee’s intention to use discretion to not pro-rate in exceptional circumstances where there is an 
appropriate business case which will be explained in full to shareholders

Change of control
The following treatment will apply on a change of control of the Company as defined in the relevant plan rules.

Element: Annual bonus – cash awards

Pro-rated for time and performance to the date of the change of control.
The Remuneration Committee has discretion regarding whether to pro-rate the bonus for time. The Remuneration Committee’s normal policy is that it will pro-rate the 
bonus for time. It is the Remuneration Committee’s intention to use its discretion to not pro-rate in circumstances only where there is an appropriate business case.

Element: Annual bonus – deferred share awards

Subsisting deferred share awards will vest on a change of control.

Element: LTIP

The number of shares subject to subsisting LTIP awards will vest on a change of control, pro-rated to time and performance.
The Remuneration Committee has discretion regarding whether to pro-rate the LTIP awards for time. The Remuneration Committee’s normal policy is that it will pro-rate 
the LTIP awards for time. It is the Remuneration Committee’s intention to use its discretion to not pro-rate in circumstances only where there is an appropriate business case.

22 0 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Definition of ‘good leaver’ under the Group’s incentive plans
A good leaver reason is defined as cessation in the following circumstances:

 – Death

 – Redundancy

 – Ill-health

 – Retirement (in agreement with the Company)

 – Injury or disability

 – Employing company ceasing to be a Group company

 – Transfer of employment to a company which is not a Group company

 – Any reason permitted by the Remuneration Committee in its absolute discretion in any particular case except where termination is for dishonesty, fraud, 

misconduct or other circumstances justifying summary dismissal

Cessation of employment in circumstances other than those set out above is cessation for other reasons.

Malus and clawback

Element: Annual bonus – cash awards

Malus will apply up to the date of the bonus payment and clawback will apply for a period of two years post the bonus payment.

Element: Annual bonus – deferred share awards

Malus will apply during the share deferral period.

Element: LTIP

Malus will apply during the vesting period and clawback will apply for a period of two years post-vesting.

The circumstances in which malus and clawback could apply are as follows:

 – Discovery of a material misstatement resulting in an adjustment in the audited accounts of the Group or Company

 – The assessment that any performance condition or condition in respect of the annual bonus or LTIP award was based on error, or inaccurate or misleading 

information

 – The discovery that any information used to determine the annual bonus or LTIP award was based on error, or inaccurate or misleading information

 – Action or conduct of a participant which amounts to fraud or gross misconduct

 – Events or the behaviour of a participant have led to the censure of the Company or Group by a regulatory authority or have had a significant detrimental impact 
on the reputation of the Group or Company provided that the Board is satisfied that the relevant participant was responsible for the censure or reputational 
damage and that the censure or reputational damage is attributable to the participant

 – A material failure of risk management 

 – Corporate failure

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continued

Remuneration scenario charts
The charts below seek to demonstrate how pay varies with performance for the Executive Directors based on the stated Remuneration Policy. The charts show an 
estimate of the remuneration that could be received by Executive Directors under the Remuneration Policy set out in this document. Each of the bars is broken down to 
show how the total under each scenario is made up of fixed elements of remuneration, the annual bonus and the LTIP. The charts indicate that a significant proportion 
of both target and maximum pay is performance related.

CEO – Brian Duffy £’000
3,000

CFO – Bill Floydd £’000
3,000

2,500

2,000

1,500

1,000

500

0

1,498

40%

25%

35%

523

100%

2,773

18%

2,273

44%

36%

33%

27%

23%

19%

2,500

2,000

1,500

1,000

500

0

1,870

18%

1,537

43%

36%

31%

26%

25%

21%

1,034

39%

23%

38%

397

100%

Minimum
performance

On-target

Maximum
performance

Maximum (with
LTPI equity growth at
50% over 3 years)

Minimum
performance

On-target

Maximum
performance

Maximum (with
LTPI equity growth at
50% over 3 years)

Fixed

Annual Bonus 

LTIP

Early growth on LTIP shares

Fixed

Annual Bonus 

LTIP

Early growth on LTIP shares

Assumptions for the scenario charts

Element: Fixed pay

 – Base salary of £500,000 for CEO and £380,000 for CFO
 – No pension for CEO and 3% of base salary for CFO
 – Benefits as disclosed in the single total figure of remuneration for FY22

Element: Annual bonus

Minimum 
None

On-target
50% of maximum award

Maximum
100% of maximum award

Element: LTIP

Minimum 
None

On-target
60% of maximum award

Maximum
100% of maximum award

222 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022External appointments
Executive Directors are permitted to accept external, non-executive appointments with the prior approval of the Board where such appointments are not considered 
to have an adverse impact on their role within the Group. The Executive Directors may retain fees paid for these services, which will be subject to approval by the Board. 
Neither Brian Duffy nor Bill Floydd currently have any external appointments.

Non-Executive Director Remuneration Policy
Non-Executive Directors are paid fees at a level sufficient to attract individuals of the calibre and qualifications required to manage the business of the Group effectively. Fees 
are set at levels appropriate to the size and complexity of the organisation, the time commitment required, and the qualifications and experience of the individual appointed.

Element of remuneration and link to strategy

Core element of remuneration set at a level sufficient to attract and retain individuals with appropriate knowledge and experience in organisations of broadly similar size and 
complexity.

Operation
The Board is responsible for setting the remuneration of the Non-Executive Directors.
The Remuneration Committee is responsible for setting the Chair of the Board’s fees.
Non-Executive Directors are paid an annual fee and additional fees for chairship of committees, the role of Senior Independent Director (SID) and membership of 
committees. 
The Chair of the Board receives a fee but does not receive any additional fees for membership of Committees.
Fees are reviewed annually based on equivalent roles in the comparator group used to review salaries paid to the Executive Directors. Changes to fees are normally effective 
from the beginning of the relevant financial year.
Non-Executive Directors and the Chair of the Board do not participate in any variable remuneration or benefits arrangements with the exception of the staff discount 
offered to colleagues.
Additional fees may be paid to reflect additional Board or Committee responsibilities or time commitment (such as travel) as appropriate.
Reasonable costs in relation to travel and accommodation for business purposes are reimbursed to the Chair of the Board and Non-Executive Directors.
The Company may meet any tax liabilities that may arise on such expenses.
Additional benefits may be introduced if considered appropriate taking into account the approach for the wider workforce.
Maximum opportunity
The fees for Non-Executive Directors and the Chair of the Board are broadly set at a competitive level against the comparator group.
In general the level of fee increase for the Non-Executive Directors and the Chair of the Board will be set taking account of any change in responsibility and will take into 
account the general rise in salaries across the UK workforce. However, the Board/Remuneration Committee Chair may determine larger increases in circumstances such as 
but not limited to if there is a material change in the size and responsibilities of the role (including as a result of a significant change in Group size and/or complexity of 
operations).
The Group will pay reasonable expenses incurred by the Non-Executive Directors and settle any tax incurred in relation to these. Given the increasing internationalisation of 
the business, we have included the option to introduce a travel allowance for the Chair and Non-Executive Directors where they are required to travel outside of their 
country of residence to attend board meetings. We would consider introducing this allowance should it become appropriate. 

Remuneration throughout the Group
When setting the Remuneration Policy for Executive Directors, the Remuneration Committee takes into account the pay and employment conditions elsewhere within 
the Group. The Remuneration Committee considers factors such as Group colleagues’ base salary increases (the base salary increases for Executive Directors takes into 
consideration base salary increases for colleagues and relevant market conditions), Group colleagues’ pension plans design and contribution levels (the pension contribution 
for Executive Directors will not exceed the maximum contribution that can be made to the majority of the wider workforce), and the Group’s remuneration principles 
which apply to all colleagues in the Group.

The Group seeks to remunerate in line with market salaries and benefits. Bonus arrangements are cascaded down the organisation to incentivise the achievement of 
Group and personal objectives. Participation in the LTIP is extended to members of the Senior Executive Team and others on a discretionary basis. The Remuneration 
Committee believes the Group’s approach to cascading its variable incentive arrangements down the organisation is fair.

Given the geographical spread of the Group’s business, the Remuneration Committee does not consider it appropriate to consult colleagues on the Remuneration Policy 
in operation for Executive Directors. Although we do not specifically consult colleagues on executive remuneration, we have in place a variety of colleague engagement 
channels which provide colleagues with an opportunity to provide feedback on any topics that interest or concern them.

Consideration of shareholder views
The Remuneration Committee carefully considered the views of our shareholders and shareholder bodies when developing the Remuneration Policy. The Company welcomes 
continued dialogue with its shareholders and the Remuneration Committee will consult with key shareholders prior to any significant changes to its Remuneration Policy.

223 

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WATCHES OF  SW ITZE R L A N D 
GROU P  PLC

Registered number: 11838443

Topic 

Section of the report

STATUTORY INFORMATION

Registered office address: 
Aurum House, 2 Elland Road, 
Braunstone, Leicester, LE3 1TT

Country of incorporation: 
England and Wales 

Type: Public Limited Company 

Principal  activities:  The  principal 
activity of the Group is the retailing of 
luxury watches and jewellery. 

the 

The Directors present their report, 
together  with 
audited 
Consolidated  Financial  Statements 
of the Group and of the Company, 
for the year ended 1 May 2022. The 
Company has chosen in accordance 
with  s414C  (11)  of  the  Companies 
Act 2006 to provide disclosures and 
information in relation to a number 
of  matters  which  are  covered 
elsewhere  in  this  Annual  Report 
and  Accounts.  These  matters, 
together with those required under 
the  2013  Large  and  Medium  sized 
Companies  and  Groups  (Accounts 
and Reports) Regulations 2008, are 
cross 
table 
opposite  and  together  form  the 
Directors’ Report.

referenced 

the 

in 

POST BAL ANCE-SHEET EVENTS
On 22 June 2022, the Group acquired 
the trade and assets of one showroom 
from Bernie Robbins Jewelers, Inc. for 
a cash consideration of $26,000,000. 
The acquisition further advances the 
US expansion strategy. 

Important events impacting the business

Strategic Report

Financial instruments

Colleague disabilities

Modern Slavery Statement

Greenhouse gas emissions, energy consumption 
and energy-efficient action

Carbon reporting 

Risk Management 

S172 Companies Act 2006 

INFORMATION REQUIRED BY LR 9.8.4(R)

Topic 

Directors’ interests in shares

Going concern

Long term incentive schemes

Note 23 of the Consolidated Financial Statements

Environment, Social and Governance

Environment, Social and Governance

Environment, Social and Governance

Environment, Social and Governance

Risk Management

Strategic Report 

Section of the report

Remuneration Committee Report

Going Concern and Viability Statement

Remuneration Committee Report

INFORMATION REQUIRED BY DTR 7.2

Topic 

Section of the report

Corporate Governance Statement 2022

Corporate Governance Report 

INFORMATION REQUIRED BY DTR 4.1.11R

Topic 

Likely future developments 

Section of the report

Strategic Report

Page

02 to 167

272

124

150

146

146

156

116

Page

211

166

209

Page

173

Page

82 to 94

INFORMATION REQUIRED BY SCH 7.11(1)(B) COMPANIES (MISCELL ANEOUS REPORTING) REGUL ATIONS 2018
Statement of Engagement with Colleagues
The Group has chosen to provide information in relation to the Statement of Engagement with Colleagues elsewhere in this 
report. This is cross referenced in the table below: 

Information 

How the Directors engage with colleagues 

How the Group provides colleagues with information 
on matters of concern to them as colleagues

How the Group consults with and considers 
colleague feedback 

Section of the report 

Section 172(1) Statement 
Board activity

Environment, Social and Governance

Environment, Social and Governance

How the Directors have had regard to colleagues’ interests Environment, Social and Governance 

Board activity

Non-Financial Information Statement 

Non-Financial Information Statement

Business relationships

Information 

Foster the Company’s business relationships

Principal decisions affecting suppliers, clients and others 
taken by the Company during the financial year 

Section of the report 

Section 172(1) Statement

Section 172(1) Statement
Board activity

Page

116

123

123

123, 176  
 to 178

115

Page

116

116
176 to 178

DTR 4.1.8 
The Strategic Report and the Directors’ Report (or parts thereof), together with sections of this Annual Report and Accounts 
incorporated by reference, are the Management Report for the purposes of DTR 4.1.8.

ARTICLES OF ASSOCIATION
In accordance with the Companies Act 2006, the Articles of Association (the ‘Articles’) may only be amended by a special 
resolution of the Company’s shareholders in a general meeting.

224 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022 
AGM 
The 2022 AGM of the Company will be held at 2.30pm on 1 September 2022, at 
our  offices  at  36  North  Row,  London  W1K  6DH.  The  Notice  of  AGM  is  given, 
together  with  explanatory  notes,  in  the  booklet  which  accompanies  this  Annual 
Report and Accounts.

BOARD OF DIRECTORS 
Ian Carter
Brian Duffy
Bill Floydd – Appointed 1 January 2022
Tea Colaianni
Robert Moorhead
Rosa Monckton MBE
Chabi Nouri – Appointed 1 May 2022
Anders Romberg – Resigned 1 January 2022

Full biographies of the Directors of the Company for the year under review can be 
found on pages 182 to 183, other than Anders Romberg. 

Details  of  Directors’  beneficial  and  non-beneficial  interests  in  the  shares  of  the 
Company  are  shown  on  page  211.  Details  of  share  awards  are  found  in  the 
Remuneration Report on page 211.

APPOINTMENT AND REMOVAL OF A DIRECTOR
The appointment, reappointment and replacement of Directors is governed by the 
Articles,  the  Code,  the  Companies  Act  2006  and  related  legislation.  The  Code 
recommends that all Directors of publicly listed companies stand for election every 
year. At the 2021 AGM, all members of the Board stood for re-election and were 
duly elected. Bill Floydd and Chabi Nouri are offering themselves for election at the 
2022  AGM,  which  is  the  first  AGM  following  their  appointments.  All  the  other 
Directors are offering themselves for re-election as they did last year. The Board is 
satisfied  that  each  Independent  Non-Executive  Director  offering  themselves  for 
re-election  is  independent  in  both  character  and  judgement,  and  that  their 
experience,  knowledge  and  other  business  interests  enable  them  to  contribute 
significantly to the work and balance of the Board.

A Director may be appointed to the Board by:

(i)  Ordinary resolution of the shareholders 

(ii)  Board approval following recommendation by the Nomination Committee 

(iii)   Ordinary resolution if the Director chooses to seek re-election at a general 

meeting 

In addition, the Directors may appoint a Director to fill a vacancy or as an additional 
Director,  provided  that  the  individual  retires  at  the  next  AGM;  if  they  are  to 
continue, they must offer themselves for election. A Director must vacate office in 
certain circumstances as set out in the Company’s Articles and may be removed by 
ordinary resolution provided special notice of that resolution has been given.

POWERS OF THE DIRECTORS
Subject to the Articles, the Companies Act 2006 and any directions given by the 
Company  by  special  resolution  and  any  relevant  statutes  and  regulations,  the 
business of the Company will be managed by the Board which may exercise all the 
powers of the Company. Specific powers relating to the allotment and issuance of 
ordinary shares and the ability of the Company to purchase its own securities are 
also  included  within  the  Articles,  and  such  authorities  may  be  submitted  for 
approval by the shareholders at the AGM each year. 

DIRECTORS’ INTERESTS AND CONFLICTS OF INTEREST 
The Directors’ interests in, and options over, ordinary shares in the Company are 
shown in the Directors’ Remuneration Report on Remuneration on page 211. In line 
with the requirements of the Companies Act 2006, Directors have a statutory duty 
to avoid situations in which they have, or may have, interests that conflict with those 
of the Company unless that conflict is first authorised by the Board. The Company has 
procedures in place for managing conflicts of interest. The Company’s Articles contain 
provisions to allow the Directors to authorise potential conflicts of interest, so that if 
approved, a Director will not be in breach of his/her duty under company law. In line 
with the requirements of the Companies Act 2006, each Director has notified the 
Company of any situation in which he or she has, or could have, a direct or indirect 
interest that conflicts, or possibly may conflict, with the interests of the Company (a 
situational conflict). Directors have a continuing duty to update any changes to their 
conflicts of interest and a note is then made of that update.

During the year the conflict of interests’ procedures operated effectively.

DIRECTORS’ INDEMNITIES
Directors’  and  Officers’  insurance  has  been  established  for  all  Directors  and 
Officers to provide cover against their reasonable actions on behalf of the Company. 
The Company also indemnifies the Directors under a qualifying indemnity for the 
purposes of s236 of the Companies Act 2006. This indemnity contains provisions 
that are permitted by the director liability provisions of the Companies Act 2006 
and the Company’s Articles.

DIRECTORS’ STATEMENT OF RESPONSIBILIT Y IN RESPECT OF THE 
ANNUAL REPORT AND THE FINANCIAL STATEMENTS 
The Directors are responsible for preparing the Annual Report and Accounts in 
accordance with applicable law and regulations. 

Company  law  requires  the  Directors  to  prepare  Financial  Statements  for  each 
financial year that give a true and fair view of the state of affairs of the Group and 
the Company as at the end of the financial year, and of the profit or loss of the 
Group for the financial year. Under that law the Directors have prepared the Group 
Financial  Statements  in  accordance  with  UK  adopted  international  accounting 
standards  and  have  elected  to  prepare  the  Company’s  Financial  Statements  in 
accordance  with  United  Kingdom  Generally  Accepted  Accounting  Practice, 
including  FRS  102  (The  Financial  Reporting  Standard  applicable  in  the  United 
Kingdom and the Republic of Ireland) and the Companies Act 2006.

Under  company  law,  the  Directors  must  not  approve  the  Financial  Statements 
unless they are satisfied that they give a true and fair view of the state of affairs of 
the Group and the Company and of the profit or loss of the Group for that period. 

In preparing the Annual Report and Accounts, the Directors are required to:

 – Select suitable accounting policies in accordance with IAS 8 Accounting 

Policies, Changes in Accounting Estimates and Errors (or in respect of the 
Parent Company Financial Statements, Section 10 of FRS 102) and then apply 
them consistently

 – Make judgements and accounting estimates that are reasonable and prudent

 – Present information, including accounting policies, in a manner that provides 

relevant, reliable, comparable and understandable information

 – Provide additional disclosures when compliance with the specific requirements 
in IFRSs (or in respect of the Parent Company Financial Statements, FRS 102) 
is insufficient to enable users to understand the impact of particular 
transactions, other events and conditions on the Group’s financial position 
and financial performance

22 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSD I R E C TO R S '  R E P O RT
continued

 – For the Group Financial Statements, state whether International Financial 

Reporting Standards in conformity with the requirements of the Companies 
Act 2006 and UK adopted international accounting standards have been 
followed, subject to any material departures disclosed and explained in the 
Financial Statements

 – For the Parent Company Financial Statements, state whether applicable UK 
accounting standards, FRS 102, have been followed, subject to any material 
departures disclosed and explained in the Parent Company Financial Statements

 – Prepare the Financial Statements on the going concern basis unless it is inappropriate 

to presume that the Group and the Company will continue in business

The Directors are responsible for keeping adequate accounting records that are 
sufficient  to  show  and  explain  the  Group’s  and  the  Company’s  transactions  and 
disclose with reasonable accuracy at any time the financial position of the Company 
and the Group and enable them to ensure that the Financial Statements comply 
with the Companies Act 2006. They are also responsible for safeguarding the assets 
of  the  Company  and  the  Group  and  hence  for  taking  reasonable  steps  for  the 
prevention and detection of fraud and other irregularities. 

Under  applicable  law  and  regulations,  the  Directors  are  also  responsible  for 
preparing a Strategic Report, Directors’ Report, Directors’ Remuneration Report 
and  Corporate  Governance  statement  that  comply  with  that  law  and  those 
regulations. The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the Company’s website. 

Each of the Directors, whose names and functions are listed on pages 182 to 183 
confirms that, to the best of their knowledge:

 – That the Group Financial Statements, which have been prepared in accordance 
with UK adopted international accounting standards, give a true and fair view 
of the assets, liabilities, financial position and profit of the Group

 – That the Annual Report and Accounts 2022, including the Strategic Report, 
includes a fair review of the development and performance of the business 
and the position of the Company and undertakings included in the 
consolidation taken as a whole, together with a description of the principal 
risks and uncertainties that they face

 – That they consider the Annual Report and Accounts 2022, taken as a whole, is 
fair, balanced and understandable and provides the information necessary for 
shareholders to assess the Company’s position, performance, business model 
and strategy

COMPANY SECRETARY
Laura Battley is the Company Secretary of the Watches of Switzerland Group PLC and 
its UK group subsidiaries who can be contacted via the Company’s Registered Office. 

AUDITOR REAPPOINTMENT 
Having been appointed as the External Auditor in 2019, Ernst & Young LLP has 
expressed its willingness to continue in its capacity as independent External Auditor 
of the Company. The Directors are recommending a resolution in favour of this 
reappointment and a resolution for authorisation of Auditor remuneration at the 
forthcoming AGM. 

DISCLOSURE OF INFORMATION TO THE AUDITOR
In accordance with Section 418(2) of the Companies Act 2006, each Director in 
office at the date the Directors’ Report is approved confirms that: 

i. 

ii. 

 So far as the Director is aware, there is no relevant audit information of which 
the Company’s Auditor is unaware 

 He/she has taken all the steps that he/she ought to have taken as a Director in 
order to make himself or herself aware of any relevant audit information and to 
establish that the Company’s Auditor is aware of that information

DIVIDENDS
The Directors do not recommend the payment of a dividend.

POLITICAL DONATIONS 
The  Group  made  no  political  donations  and  incurred  no  political  expenditure 
during the year. 

SHARE CAPITAL AND SHAREHOLDER VOTING RIGHTS 
The share capital of the Company at 1 May 2022 was as follows:

Allotted,  called  up  and  fully  paid  ordinary 
shares of £0.0125 each

2022 number  
of shares 

2022  
nominal value 
£

239,570,297

£2,994,629

All shareholders are entitled to attend and speak at the general meetings of the 
Company, appoint proxies, receive any dividends, exercise voting rights and transfer 
shares without restriction. On a show of hands at a general meeting, every member 
present  in  person  shall  have  one  vote,  and  on  a  poll,  every  member  present  in 
person or by proxy shall have one vote for every ordinary share held. There are no 
known arrangements that may restrict the transfer of shares or voting rights.

During the year, 114,743 ordinary shares of £0.0125 each were issued. The shares 
were  issued  in  order  to  satisfy  the  vesting  of  shares  for  participants  within  the 
Company’s Share Option Plans.

Under  the  Company’s  Share  Incentive  Plan,  Trustees  hold  shares  on  behalf  of 
colleague  participants.  The  Trustees  will  only  vote  on  those  shares,  and  receive 
dividends,  should  the  Company  pay  dividends  in  the  future,  that  a  participant 
beneficially owns, in accordance with the participant’s wishes.

An Employee Benefit Trust also operates which has discretion to vote on any shares 
it holds as it sees fit, except any shares participants own beneficially, in which case 
the Trustee will only vote on such shares as per a participant’s instructions. The 
Trustee of the Employee Benefit Trust has waived its right to dividends on all shares 
within the Trust. 

The Company is not aware of any other dividend waivers or voting restrictions in place.

RESTRICTIONS ON THE TR ANSFER OF SECURITIES
The Articles do not contain any restrictions on the transfer of ordinary shares in the 
Company other than the usual restrictions applicable where any amount is unpaid 
on a share. However, restrictions are imposed by laws and regulations such as the 
prohibition on insider trading and the requirements of the Listing Rules whereby 
PDMR’s dealings need to be approved. The Company has adopted a Share Dealing 
Code  to  regulate  PDMR  dealings  and  has  extended  the  scope  of  that  Code  to 
include certain other colleagues.

AUTHORIT Y TO ALLOT SHARES
Under the Companies Act 2006, the Directors may only allot shares if authorised 
to do so by the shareholders in a general meeting. 

SHAREHOLDER AUTHORIT Y TO PURCHASE OWN SHARES
At the Company’s 2021 AGM, the Company’s shareholders passed a shareholder 
resolution granting the Company authority to purchase its own shares pursuant to 
sections 693 and 701 of the Companies Act 2006.

The authority is limited to an aggregate maximum number of 23,957,029 ordinary 
shares, representing 10% of the Company’s issued share capital, excluding treasury 
shares.  The  maximum  price  which  may  be  paid  for  an  ordinary  share  will  be  an 
amount which is not more than the higher of (i) 5% above the average of the middle 
market quotation for an ordinary share as derived from the London Stock Exchange 
Plc’s Daily Official List for the five business days immediately preceding the day on 
which the ordinary share is contracted to be purchased; and (ii) the higher of the 
price of the last independent trade and the highest current independent bid on the 
trading venue where the purchase is carried out (in each case, exclusive of expenses).

226 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022The authority shall, unless varied, revoked or renewed, expire at the end of the 
Company’s 2022 AGM or, if earlier, at close of business on 31 December 2022. 
To  date,  the  Directors  have  not  exercised  any  of  the  powers  conferred  by 
this resolution.

not to pro-rate would only be used if there were a business case which would be 
fully  explained  to  shareholders.  A  new  Remuneration  Policy  is  being  put  to 
shareholders at the 2022 AGM. The new policy makes no changes with regard to 
the change of control provisions.

USE OF FINANCIAL INSTRUMENTS
Information  regarding  the  Company’s  use  of  financial  instruments,  financial  risk 
management objectives and policies can be found in the Risk Management section of 
the Strategic Report on page 156 and note 23 of the Consolidated Financial Statements.

Various agreements that the Group has entered into with third parties, including 
key  distribution  agreements  with  luxury  watch  and  jewellery  brands,  lease 
agreements, as well as contracts with third party service providers, provide such 
parties with a right to terminate the agreement in the event of a change of control.

CHANGE OF CONTROL
There are no agreements between the Company and its Directors or colleagues 
providing  for  compensation  for  loss  of  office  or  employment  (whether  through 
resignation, purported redundancy or otherwise) by reason of a takeover bid.

The  £170  million  Multicurrency  Term  and  Revolving  Facility  Agreement  entered 
into  on  15  May  2019,  includes  certain  customary  mandatory  prepayment  and 
cancellation events, including mandatory prepayments on a change of control of 
Jewel UK Midco Limited if a lender so requests after a period of negotiations. 

Details concerning the impact on annual bonus (cash and deferred share awards) 
and LTIPs held by Directors and Senior Management in the event of a change of 
control are set out in the Remuneration Policy which was approved by shareholders 
at the AGM in 2019. Generally, the cash element of annual bonus and any LTIPs 
would be pro-rated for time and performance in the event of a change of control. 
The deferred share element of annual bonus will vest on a change of control. The 
Remuneration  Committee  does  have  the  discretion  not  to  pro-rate  for  time, 
however, its normal policy is to pro-rate. The Remuneration Committee discretion 

SIGNIFICANT SHAREHOLDERS AND INTEREST IN VOTING RIGHTS
The table at the bottom of the page shows the notifiable interests in the Company’s 
ordinary issued share capital, as at 1 May 2022, as notified in accordance with the 
provisions  of  DTR  5.1.2R  representing  3%  or  more  of  the  Company’s  issued 
ordinary share capital. 

It should be noted that these holdings may have changed since the Company was 
notified. However, notification of any change is not required until the next notifiable 
threshold is crossed.

Notifiable interest

BlackRock Inc

Voting Rights

% of capital disclosed

17,744,328

7.41

Nature of holding as per 
disclosure

 – Indirect interest 7.4%
 – Securities Lending 0.01%
 – CFD 1.91%

Aggregate of Standard Life Aberdeen plc affiliated investment management entities 
with delegated voting rights on behalf of multiple managed portfolios

The Capital Group Companies

J P Morgan Asset Management Holdings Inc

Ameriprise Financial Inc and its group (Threadneedle Asset Management Limited)

Pelham Capital Ltd

Aegon Asset Management UK PLC

Brian Duffy

17,341,662

12,169,342

12,048,305

11,876,662

11,948,369

7,374,274

7,696,999

7.24

 – Indirect interest 7.24%

5.08

5.03

4.96

4.99

3.08

3.21

 – Indirect interest 5.08%

 – Indirect interest 5.03%

 – Indirect interest 5.03%

 – Direct interest 4.99%

 – Direct interest 1.53%
 – Indirect interest 1.49%
 – CFD 0.06%

 – Direct interest 3.06%
 – Indirect interest 0.15%

In the period from 1 May 2022 to the date of this Report, we received no further notifications.

TR ANSACTIONS WITH REL ATED PARTIES
Refer to note 24 on page 274 of the Consolidated Financial Statements for details of related party transactions in the year.

APPROVAL OF THE ANNUAL REPORT AND ACCOUNTS
The Strategic Report on pages 02 to 167 and the Directors Report on pages 224 to 227 and the Corporate Governance Report were approved by the Board on 6 July 2022.

Approved by the Board and signed on its behalf.

LAURA BATTLEY 
COMPANY SECRETARY
6 July 2022

227 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTS 
22 8 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022F I N A N C I A L  S TAT E M E N T S

3 FI NA NCI A L 

STAT E M E N TS

Independent Auditor’s Report

230 
236  Consolidated Income Statement
237  Consolidated Statement of Comprehensive Income
238  Consolidated Balance Sheet
239  Consolidated Statement of Changes in Equity
240  Consolidated Statement of Cash Flows
241  Notes to the Consolidated Financial Statements
277  Company Balance Sheet
278  Company Statement of Changes in Equity
279  Notes to the Company Financial Statements
283  Glossary
286  Shareholder Information

229 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSI N D E P E N D E N T AU D I TO R ’ S  R E P O RT   TO  T H E   M E M B E R S  O F 
WATC H E S O F  S W I T Z E R L A N D  G RO U P   P LC

OPINION
In our opinion:

 – Watches of Switzerland Group PLC’s Group Financial Statements and Parent 
Company Financial Statements (the ‘Financial Statements’) give a true and fair 
view of the state of the Group’s and of the parent company’s affairs as at 1 May 
2022 and of the Group’s profit for the year then ended;

 – the  Group  Financial  Statements  have  been  properly  prepared  in  accordance 

with UK adopted international accounting standards; 

 – the  parent  company  Financial  Statements  have  been  properly  prepared  in 
accordance with United Kingdom Generally Accepted Accounting Practice; and

 – the  Financial  Statements  have  been  prepared  in  accordance  with  the 

requirements of the Companies Act 2006.

We have audited the Financial Statements of Watches of Switzerland Group PLC 
(the ‘parent company’) and its subsidiaries (the ‘Group’) for the year ended 1 May 
2022 which comprise:

Parent company

Statement of Changes in Equity for the 
52-week period then ended
Related notes C1 to C8 to the Financial 
Statements including a summary of 
significant accounting policies 

Group
Consolidated Balance Sheet as at 1 May 2022 Balance Sheet as at 1 May 2022
Consolidated Income Statement for the 
52-week period then ended
Consolidated Statement of 
Comprehensive Income for the 52-week 
period then ended
Consolidated Statement of Changes in 
Equity for the 52-week period then ended
Consolidated Statement of Cash Flows for 
the 52-week period then ended
Related notes 1 to 27 to the Financial 
Statements, including a summary of 
significant accounting policies

The financial reporting framework that has been applied in the preparation of the 
Group  Financial  Statements  is  applicable  law  and  UK  adopted  international 
accounting standards. The financial reporting framework that has been applied in 
the preparation of the parent company Financial Statements is applicable law and 
United Kingdom Accounting Standards, including FRS 102 “The Financial Reporting 
Standard applicable in the UK and Republic of Ireland” (United Kingdom Generally 
Accepted Accounting Practice).

BASIS FOR OPINION 
We conducted our audit in accordance with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are 
further  described  in  the  Auditor’s  responsibilities  for  the  audit  of  the  Financial 
Statements  section  of  our  report.  We  believe  that  the  audit  evidence  we  have 
obtained is sufficient and appropriate to provide a basis for our opinion.

INDEPENDENCE
We  are  independent  of  the  Group  and  parent  in  accordance  with  the  ethical 
requirements that are relevant to our audit of the Financial Statements in the UK, 
including the FRC’s Ethical Standard as applied to listed public interest entities, and 
we  have  fulfilled  our  other  ethical  responsibilities  in  accordance  with  these 
requirements. 

The non-audit services prohibited by the FRC’s Ethical Standard were not provided 
to the Group or the parent company and we remain independent of the Group and 
the parent company in conducting the audit.

CONCLUSIONS REL ATING TO GOING CONCERN 
In auditing the Financial Statements, we have concluded that the directors’ use of the 
going concern basis of accounting in the preparation of the Financial Statements is 
appropriate. Our evaluation of the directors’ assessment of the Group and parent 
company’s ability to continue to adopt the going concern basis of accounting included:

 – Obtaining management’s going concern assessment, which covers the period to 
31  October  2023,  and  which  includes  details  of  facilities  available,  forecast 
covenant  calculations,  and  the  results  of  management’s  downside  sensitivity 
scenarios;

 – Testing management’s model for clerical accuracy;

 – Understanding  and  assessing  the  design  effectiveness  of  controls  over  the 
Directors’ going concern assessment and management’s forecasting process;

 – Obtaining the agreements in respect of the Group’s financing arrangements and 
confirming the maturity and covenants that are required to be met within the 
going concern assessment period;

 – Challenging the reasonableness of forecasts and key assumptions underpinning 
the going concern model, which are based on the Board approved budget and 
Long  Range  Plan,  through  assessing  changes  from  the  prior  period,  making 
enquiries,  ensuring  the  forecast  appropriately  reflect  the  Group’s  climate 
change  commitments,  comparing  to  external  forecasts  in  the  luxury  goods 
sector and considering whether there was any indication of management bias, 
including consideration of any contrary indicators;

 – Analysing  the  historical  accuracy  of  budgets  to  determine  whether  forecast 

cash flows are reliable based on past experience;

 – Comparing management’s forecasts to actual results through the subsequent 

events period and performing enquiries to the date of this Report;

 – Reperforming forecast covenant calculations and comparing to the requirements 

under the facilities;

 – Assessing the Group’s plausible but severe downside scenarios, which factor in 
the potential effect of a reduction in sales due to reduced consumer confidence 
and lower disposable income as a result of the cost of living crisis or a repeat of 
the FY21 COVID-19 impact on the ability of stores to trade modelled without 
Government support. This included challenging the assumptions and whether 
the quantum of the impact of the downside scenarios are sufficiently severe; 

 – Challenging  whether  there  are  any  additional  plausible  but  severe  downside 
scenarios which should be considered by comparing to the Group’s principal 
risks;

 – Assessing mitigating factors available to management should downside scenarios 
be worse than anticipated, including challenging whether these are realistic and 
controllable;

 – Assessing the reverse stress tests used by the Directors to determine the risk 
to liquidity and covenant compliance, including recalculating the level of sales 
and EBITDA reduction that would be required before liquidity and covenants 
are breached and assessing the likelihood of this scenario occurring; 

 – Enquiring of management as to their knowledge of events or conditions beyond 
the period of their assessment that may cast significant doubt on the entity's 
ability  to  continue  as  a  going  concern  and  comparing  their  response  to  our 
understanding from completion of our audit procedures; and

 – Assessing the going concern disclosures in the Financial Statements to ensure 
they are in accordance with accounting standards, the Companies Act and the 
UK Corporate Governance Code.

Our key observation was that the Director’s assessment forecasts that the Group 
will maintain sufficient liquidity and comply with all covenants throughout the going 
concern assessment period in both the base case and plausible downside scenarios. 

Based  on  the  work  we  have  performed,  we  have  not  identified  any  material 
uncertainties relating to events or conditions that, individually or collectively, may 
cast significant doubt on the Group and parent company’s ability to continue as a 
going concern for a period from when the Financial Statements are authorised for 
issue to 31 October 2023.

In relation to the Group and parent company’s reporting on how they have applied 
the UK Corporate Governance Code, we have nothing material to add or draw 
attention to in relation to the directors’ statement in the Financial Statements about 
whether the directors considered it appropriate to adopt the going concern basis 
of accounting.

Our responsibilities and the responsibilities of the directors with respect to going 
concern are described in the relevant sections of this report. However, because not 
all future events or conditions can be predicted, this statement is not a guarantee 
as to the Group’s ability to continue as a going concern.

230 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022OVERVIEW OF OUR AUDIT APPROACH

Understanding the 
Watches of Switzerland 
business

 – We have a team with strong experience of the luxury 
retail industry and have gained an understanding of the 
Group’s  strategy,  business  model  and  operating 
environment.  This  was  achieved  through  enquiry, 
analytical  procedures  and  observation  in  the  current 
and prior periods, together with visiting a number of the 
Group’s operations and stores.

 – We  performed  risk  assessment  procedures,  including 
meetings  with  management  and  the  Board,  our 
observations from half year and interim work to identify 
risks of material misstatements.

The charts below illustrate the coverage obtained from the work performed by our 
audit teams.

Profit before tax and exceptional items

Revenue

1.3%
Other
procedures

0.2%
Other
procedures

Audit scope

 – We  performed  an  audit  of  the  complete  financial 

information of 5 (2021: 5) components.

 – The  components  where  we  performed  full  audit 
procedures accounted for 98.7% (2021: 97.3%) of Profit 
before tax and exceptional items, 99.8% (2021: 99.7%) 
of Revenue and 97.9% (2021: 99.1%) of Total assets.

98.7%
Full scope
components

Total assets

Key audit matters

 – Inventory valuation

99.8%
Full scope
components

2.1%
Other
procedures

97.9%
Full scope
components

Team structure
All our audit procedures were performed by the UK primary audit team, including 
the  US  component  where  financial  reporting  control  and  oversight  is  managed 
directly by management in the UK. 

As part of the UK primary audit team we involved US colleagues to perform the US 
distribution centre and store physical inventory count tests as well as assist auditing 
US specific laws and regulations, state taxes and corporate tax. During the current 
year’s audit cycle, visits were undertaken by the senior statutory auditor to the US 
component head office. These visits involved touring the distribution centre and 
meeting with the US finance and operations employees to understand the results 
and risks of the US business as well as visiting a local store.

Materiality

 – Revenue recognition including the risk of management 

override

 – Store 

impairment/reversal  of 

impairment  due  to 

changes in circumstances

 – Overall  Group  materiality  of  £6.4m  (2021:  £3.6m) 
which  represents  5%  of  profit  before  tax  and 
exceptional items.

AN OVERVIEW OF THE SCOPE OF THE PARENT COMPANY AND GROUP AUDIT 
Tailoring the scope
Our  assessment  of  audit  risk,  our  evaluation  of  materiality  and  our  allocation  of 
performance materiality determine our audit scope for each component within the 
Group.  Taken  together,  this  enables  us  to  form  an  opinion  on  the  consolidated 
Financial Statements. We take into account size, risk profile, the organisation of the 
Group and effectiveness of Group-wide controls when assessing the level of work 
to be performed at each company.

In assessing the risk of material misstatement to the Group Financial Statements, 
and to ensure we had adequate quantitative coverage of significant accounts in the 
Financial Statements, of the 14 (2021: 13) reporting components of the Group, we 
selected 5 (2021: 5) components covering entities within the UK and US, which 
represent the principal business units within the Group.

We performed an audit of the complete financial information of all 5 (2021: 5) of 
the principal business units (‘full scope components’) which were selected based on 
their size or risk characteristics. 

The reporting components where we performed audit procedures accounted for 
98.7% (2021: 97.3%) of the Group’s Profit before tax and exceptional items, 99.8% 
(2021: 99.7%) of the Group’s Revenue and 97.9% (2021: 99.1%) of the Group’s Total 
assets. 

Of  the  remaining  9  (2021:  8)  components  that  together  represent  1.3%  (2021: 
2.7%) of the Group’s Profit before tax and exceptional items, none are individually 
greater than 5% (2021: 5%) of the Group’s Profit before tax and exceptional items. 
For these components, we performed other procedures, including analytical review 
and  enquiry  to  respond  to  any  potential  risks  of  material  misstatement  to  the 
Group Financial Statements.

231 

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WATC H E S O F  S W I T Z E R L A N D  G RO U P   P LC
continued

Climate change 
There has been increasing interest from stakeholders as to how climate change will 
impact Watches of Switzerland Group PLC. The Group has determined that the 
most significant future impacts from climate change on its operations will be from 
extreme weather events disrupting offices and distribution centres, increased office 
and store energy requirements for heating and cooling, the legal requirement for 
the fleet to be EVs in the UK and from changing consumer preferences. These are 
explained  on  pages  138  to  146  in  the  required  Task  Force  for  Climate  related 
Financial Disclosures and on pages 160 to 165 in the principal risks and uncertainties, 
which  form  part  of  the  “Other  information,”  rather  than  the  audited  Financial 
Statements.  Our  procedures  on  these  disclosures  therefore  consisted  solely  of 
considering whether they are materially inconsistent with the Financial Statements 
or our knowledge obtained in the course of the audit or otherwise appear to be 
materially misstated. 

As  explained  in  note  1  in  preparing  the  Consolidated  Financial  Statements 
management  has  considered  the  impact  of  climate  change,  particularly  in  the 
context  of  the  disclosures  included  in  the  Strategic  Report  this  year.  These 
considerations did not have a material impact on the financial reporting judgements 
and estimates, consistent with the assessment that climate change is not expected 
to have a significant impact on the Group’s going concern assessment to 31 October 
2023 nor the viability of the Group over the next three years. 

Governmental and societal responses to climate change risks are still developing, 
and are interdependent upon each other, and consequently Financial Statements 
cannot  capture  all  possible  future  outcomes  as  these  are  not  yet  known.  The 
degree of certainty of these changes may also mean that they cannot be taken into 
account when determining asset and liability valuations and the timing of future cash 
flows under the requirements of UK adopted international accounting standards. In 
note 11 to the Financial Statements sensitivity disclosures of the impact of reasonably 
possible changes in key assumptions have been provided. 

Our  audit  effort  in  considering  climate  change  was  focused  on  inspecting 
management’s assessment of the impact of climate risk, physical and transition, and 
ensuring that the effects of material climate risks disclosed on pages 141 to 145 have 
been appropriately reflected in management’s assessment of asset values where 
values are determined through modelling future cash flows, being the impairment 
testing of store assets. Details of our procedures and findings on impairment are 
included  in  our  key  audit  matters  below.  We  also  challenged  the  Directors’ 
considerations of climate change in their assessment of going concern and viability 
and associated disclosures. 

KEY AUDIT MATTERS 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the Financial Statements of the current period and include 
the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These matters included those which had the greatest effect 
on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of 
our audit of the Financial Statements as a whole, and in our opinion thereon, and we do not provide a separate opinion on these matters.

Key observations communicated to 
the Audit Committee 
Based  on  our  procedures  we 
consider the valuation of inventory 
to  be  appropriate.  The  net 
realisable value provision continues 
to be appropriate. 

Risk
Inventory valuation – £307.0m 
Inventory (FY21 £226.4m)

Refer to the Audit Committee Report (page 
190); and Accounting policies (page 244)

There is complexity in the application of 
supplier price changes and rebates. There 
is a further risk on inventory net realisable 
value (‘NRV’) provisioning resulting from 
slow moving inventory.

Our response to the risk
 – We  understood  and  assessed  the  design  of  management’s  key  controls  over  the 

inventory valuation and provision calculation process.

 – We inspected the value of inventory sold at less than cost during the period to confirm 

stock is recorded at the lower of cost or NRV.

 – We tested the completeness of inventory items flagged for NRV provision through 

recalculation of stockturn by brand and product.

 – In  assessing  the  reasonableness  of  managements  methodology,  we  have  considered 
the historical level of provisioning and subsequent utilisation and releases to determine 
the accuracy of prior provisions. 

 – We recalculated the adjustment to inventory for price changes and tested on a sample 
basis to third party supplier invoices or independently validated price lists to ensure 
stock is recorded at cost.

 – We recalculated the adjustment to inventory for supplier rebates and for a sample of 

items we validated terms back to underlying agreements. 

 – For the UK and US full scope components (100% of group inventory), we utilised data 
analytic procedures to map the inventory journals to cost of sales, creditors, goods 
received not invoiced and other relevant accounts.

 – Using data analytical tools, we identified material manual adjustments to inventory that 
do not follow the core processes such as postings for rebates, NRV and price changes 
for further investigation and corroboration.

232 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Risk
Revenue  recognition  including  the 
risk  of  management  override  – 
£1,238.0m Revenue (FY21 £905.1m)

Refer to the Audit Committee Report (page 
190);  Accounting  policies  (page  242);  and 
note  2  of  the  Consolidated  Financial 
Statements (page 248)

Our assessment is that the majority of the 
Group’s  revenue  transactions  are  non-
complex, with no judgement applied over 
the amount recorded. 

Revenue recognition is a significant risk by 
presumption 
material 
due 
misstatements as a result of fraudulent or 
erroneous financial reporting. 

to 

We assessed the revenue recognition risk 
in the following key areas: 

 – Manual adjustments to revenue; 

 – Valuation of sales returns provisions; 

 – Accounting for customer deposits; and

 – Valuation of gift card provisions.

impairment 

Store 
£0.4m 
impairment reversal (FY21 £5.0m net 
impairment charge)

– 

Refer to the Audit Committee Report (page 
189);  Accounting  policies  (page  244);  and 
note  11  of  the  Consolidated  Financial 
Statements (page 259)

Individual stores are cash generating units 
(‘CGU’)  which  should  be  reviewed  for 
indicators  of 
at  each 
reporting period end. 

impairment 

store 

impairment 

Forecasts  and  discount  rates  used  in 
assessing 
are 
judgmental  and  involve  estimates  of 
future trading which involves uncertainty. 
In particular, there is a risk in relation to 
stores where there has been a change in 
circumstances in the year.

Also  previously  impaired  CGU’s  should 
be reviewed for indicators of impairment 
reversal.  Reversals  are  subject  to  the 
same  judgements  on  the  discount  rate 
and estimated future trading. 

Our response to the risk
 – We  understood  and  assessed  the  design  of  management’s  key  controls  over  the 

revenue recognition process.

 – We  performed  analytical  review  procedures  to  understand  the  revenue  trends 
compared  to  the  prior  period  and  budget  to  identify  areas  that  warrant  further 
investigation. 

 – For the UK and US full scope components (99.8% of group revenue), we utilised data 
analytic procedures to test the postings from Revenue to Cash, correlating the cash 
conversion of sales.

 – Using data analytical tools, identified material manual adjustments to revenue that do 
not follow the core processes such as postings for deferred revenue on deposits for 
further investigation and corroboration.

 – We challenged the provisions for returns and gift card deferred revenue, specifically 

we: 

 – assessed historical returns and gift card redemption rates;

 – assessed the provision calculation basis compared to the prior period;

 – assessed actual gift card redemption and returns since the period end; and

 – validated provision input data. 

 – For a sample of deposits we confirmed the existence by agreeing the receipt of the 
deposit to the bank statement. We also ensured the revenue was recognised in the 
correct accounting period by confirming the goods were collected after the period 
end date or if uncollected, the item was not in stock at period end. 

 – We tested the completeness of deposits through use of data analytics procedures on 

store margins and deposit releases to revenue in the period.

 – We  understood  and  assessed  the  design  effectiveness  and  implementation  of  and 

controls over the impairment indicator review and impairment test. 

 – We  have  challenged  the  UK  and  US  discount  rates  used  with  the  assistance  of  EY 
valuation specialists which included independently determining a reasonable range as 
a corroboration for the appropriateness of the discount rate used by management. 

 – We  confirmed  the  forecasts  used  are  in  line  with  those  approved  by  the  Board, 

including the three-year plan.

 – We have challenged the store cashflow forecasts used by management in calculating 
the value in use through assessing changes from the prior period, making enquiries of 
management,  comparing  to  external  forecasts  in  the  luxury  goods  sector  and 
considering  whether  there  was  any  indication  of  management  bias,  including 
consideration of any contrary indicators.

 – We challenged the long-term growth rates applied by comparing to external forecasts 

in the UK and US.

 – We have validated impairment test input data and arithmetical accuracy of the model. 

 – We have assessed the process for allocating forecast cashflows to individual stores. 

 – We  independently  stress  tested  the  model’s  key  assumptions  to  determine  if  any 

plausible change in assumptions would result in a material change in impairment.

 – We  have  assessed  the  adequacy  of  the  disclosures  in  respect  of  the  impairment 
reversal  and  the  associated  sensitivity  of  assumptions  in  accordance  with  the 
requirements of IAS 36.

Key observations communicated to 
the Audit Committee 
We did not identify any evidence 
of management override through 
the use of manual journal entries.

Based  on  our  procedures 
in 
respect of deposits, returns and gift 
cards  no  material  misstatements 
were identified. 

Based  on  our  procedures  over 
impairment  no  material 
store 
misstatements were identified.

to 

We consider the store impairment 
reversal 
be 
recognised 
materially stated and appropriately 
disclosed  in  exceptional  items, 
consistent with where the original 
impairment charge was recorded.

Management  have  appropriately 
included 
analysis 
sensitivity 
disclosures  in  note  11  to  the 
Financial Statements to reflect the 
level of estimation uncertainty. 

233 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSI N D E P E N D E N T AU D I TO R ’ S  R E P O RT   TO  T H E   M E M B E R S  O F 
WATC H E S O F  S W I T Z E R L A N D  G RO U P   P LC
continued

OUR APPLICATION OF MATERIALIT Y 
We  apply  the  concept  of  materiality  in  planning  and  performing  the  audit,  in 
evaluating the effect of identified misstatements on the audit and in forming our 
audit opinion. 

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, 
could reasonably be expected to influence the economic decisions of the users of the 
Financial Statements. Materiality provides a basis for determining the nature and extent 
of our audit procedures. 

We  determined  materiality  for  the  Group  to  be  £6.4  million  (2021:  £3.6  million), 
which is 5% (2021: 5.1%) of Profit before tax and exceptional items. We believe that 
Profit  before  tax  and  exceptional  items  provides  us  with  an  appropriate  basis  for 
setting materiality as it is a measure which is key to the users of the Financial Statements 
and is not distorted by exceptional items which may fluctuate from period to period.

We  determined  materiality  for  the  Parent  Company  to  be  £9.3  million  (2021:  £9.4 
million), which is 2% (2021: 2%) of Equity due to the main purpose of the entity being an 
investment holding company which does not trade. Where we tested balances relating 
to the Group Financial Statements we used the Group Materiality of £6.4 million. 

OTHER INFORMATION 
The other information comprises the information included in the Annual Report set 
out  on  pages  1  to  286,  including  the  Strategic  Report,  the  Governance  Report, 
Glossary and shareholder information, other than the Financial Statements and our 
auditor’s report thereon. The directors are responsible for the other information 
contained within the Annual Report. 

Our opinion on the Financial Statements does not cover the other information and, 
except to the extent otherwise explicitly stated in this report, we do not express 
any form of assurance conclusion thereon. 

Our  responsibility  is  to  read  the  other  information  and,  in  doing  so,  consider 
whether  the  other  information  is  materially  inconsistent  with  the  Financial 
Statements  or  our  knowledge  obtained  in  the  course  of  the  audit  or  otherwise 
appears to be materially misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine whether this gives 
rise to a material misstatement in the Financial Statements themselves. If, based on 
the work we have performed, we conclude that there is a material misstatement of 
the other information, we are required to report that fact.

We have nothing to report in this regard.

STARTING BASIS

Profit before tax – £126.2m

ADJUSTMENTS

 – IPO related costs – £1.5m

 – Acquisition related costs – £0.5m

 – Impairment reversal- (£0.4m)

MATERIALIT Y

 – Totals £127.8m Profit before tax and exceptional 

items

 – Materiality of £6.4m (5% of materiality basis)

During the course of our audit, we reassessed initial materiality and trued this up to 
final results to reflect the full year actual profit before tax and exceptional items.

Performance materiality
The application of materiality at the individual account or balance level. It is set at an 
amount to reduce to an appropriately low level the probability that the aggregate of 
uncorrected and undetected misstatements exceeds materiality.

On the basis of our risk assessments, together with our assessment of the Group’s 
overall control environment, our judgement was that performance materiality was 
75% (2021: 75%) of our planning materiality, namely £4.8m (2021: £2.7m). We have 
set performance materiality at this percentage as we did not anticipate a significant 
level of audit differences following our FY21 audit.

Audit work at component locations for the purpose of obtaining audit coverage 
over significant financial statement accounts is undertaken based on a percentage 
of  total  performance  materiality.  The  performance  materiality  set  for  each 
component is based on the relative scale and risk of the component to the Group 
as a whole and our assessment of the risk of misstatement at that component. In 
the current year, the range of performance materiality allocated to components 
was £1.0m to £4.8m (2021: £0.6m to £2.7m).

Reporting threshold
An amount below which identified misstatements are considered as being clearly trivial.

We agreed with the Audit Committee that we would report to them all uncorrected 
audit differences in excess of £0.32m (2021: £0.18m), which is set at 5% of planning 
materiality, as well as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative measures 
of materiality discussed above and in light of other relevant qualitative considerations 
in forming our opinion.

OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006
In our opinion, the part of the directors’ remuneration report to be audited has 
been properly prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

 – the information given in the strategic report and the directors’ report for the 
financial year for which the Financial Statements are prepared is consistent with 
the Financial Statements; and 

 – the strategic report and the directors’ report have been prepared in accordance 

with applicable legal requirements.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
In  the  light  of  the  knowledge  and  understanding  of  the  Group  and  the  parent 
company  and  its  environment  obtained  in  the  course  of  the  audit,  we  have  not 
identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which 
the Companies Act 2006 requires us to report to you if, in our opinion:

 – adequate  accounting  records  have  not  been  kept  by  the  parent  company,  or 
returns  adequate  for  our  audit  have  not  been  received  from  branches  not 
visited by us; or

 – the  parent  company  Financial  Statements  and  the  part  of  the  Directors’ 
Remuneration Report to be audited are not in agreement with the accounting 
records and returns; or

 – certain disclosures of directors’ remuneration specified by law are not made; or

 – we have not received all the information and explanations we require for our audit

CORPOR ATE GOVERNANCE STATEMENT
We have reviewed the directors’ statement in relation to going concern, longer-
term viability and that part of the Corporate Governance Statement relating to the 
Group  and  company’s  compliance  with  the  provisions  of  the  UK  Corporate 
Governance Code specified for our review by the Listing Rules.

Based on the work undertaken as part of our audit, we have concluded that each of 
the  following  elements  of  the  Corporate  Governance  Statement  is  materially 
consistent with the Financial Statements or our knowledge obtained during the audit:

 – Directors’ statement with regards to the appropriateness of adopting the going 
concern basis of accounting and any material uncertainties identified set out on 
page 166;

 – Directors’  explanation  as  to  its  assessment  of  the  company’s  prospects,  the 
period  this  assessment  covers  and  why  the  period  is  appropriate  set  out  on 
pages 166 to 167;

 – Director’s  statement  on  whether  it  has  a  reasonable  expectation  that  the 
Group will be able to continue in operation and meets its liabilities set out on 
pages 166 to 167;

234 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022misstatement, including how fraud might occur by meeting with management 
and internal audit to understand where they considered there was susceptibility 
to fraud. We also considered performance targets and the potential incentives 
or opportunities to manage earnings or influence the perceptions of analysts. 
We considered the programmes and controls that the Group has established to 
address risks identified, or that otherwise prevent, deter and detect fraud; and 
how senior management monitors those programmes and controls. Where the 
risk was considered to be higher, we performed audit procedures to address 
each identified fraud risk as discussed in the key audit matters section above. 
These  procedures  included  testing  manual  journals  and  were  designed  to 
provide  reasonable  assurance  that  the  Financial  Statements  were  free  from 
material fraud.

 – Based on this understanding we designed our audit procedures to identify non-
compliance  with  such  laws  and  regulations.  Our  procedures  involved 
understanding management’s internal controls over compliance with laws and 
regulations;  reviewing  internal  audit  reports  and  whistleblowing  investigation 
reports provided to the Audit Committee; making enquiries of legal counsel, 
Group management, internal audit; and inspecting journal entries for evidence 
of non-compliance. 

A further description of our responsibilities for the audit of the Financial Statements 
is located on the Financial Reporting Council’s website at https://www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditor’s report.

OTHER MATTERS WE ARE REQUIRED TO ADDRESS
 – Following the recommendation from the Audit Committee we were appointed 
by the company on 17 October 2019 to audit the Financial Statements for the 
period ending 26 April 2020 and subsequent financial periods. 

 – The period of total uninterrupted engagement including previous renewals and 
reappointments is 3 years, covering the periods ending 26 April 2020 to 1 May 
2022.

 – The  audit  opinion  is  consistent  with  the  additional  report  to  the  Audit 

Committee.

USE OF OUR REPORT
This report is made solely to the company’s members, as a body, in accordance with 
Chapter  3  of  Part  16  of  the  Companies  Act  2006.  Our  audit  work  has  been 
undertaken so that we might state to the company’s members those matters we 
are required to state to them in an auditor’s report and for no other purpose. To 
the fullest extent permitted by law, we do not accept or assume responsibility to 
anyone other than the company and the company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed. 

JULIE CARLYLE (SENIOR STATUTORY AUDITOR)
FOR AND ON BEHALF OF ERNST & YOUNG LLP, STATUTORY AUDITOR
London

6 July 2022

 – Directors’ statement on fair, balanced and understandable set out on page 190;

 – Board’s confirmation that it has carried out a robust assessment of the emerging 

and principal risks set out on page 160;

 – The section of the Annual Report that describes the review of effectiveness of 

risk management and internal control systems set out on page 191; and;

 – The section describing the work of the Audit Committee set out on pages 188 

to 193

RESPONSIBILITIES OF DIRECTORS
As  explained  more  fully  in  the  Directors’  Responsibilities  Statement  set  out  on 
pages 225 to 226, the directors are responsible for the preparation of the Financial 
Statements and for being satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to 
fraud or error. 

In preparing the Financial Statements, the directors are responsible for assessing the 
Group and parent company’s ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the parent 
company or to cease operations, or have no realistic alternative but to do so.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL 
STATEMENTS 
Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  Financial 
Statements as a whole are free from material misstatement, whether due to fraud 
or  error,  and  to  issue  an  auditor’s  report  that  includes  our  opinion.  Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted 
in accordance with ISAs (UK) will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these Financial Statements. 

EXPL ANATION AS TO WHAT EXTENT THE AUDIT WAS CONSIDERED 
CAPABLE OF DETECTING IRREGUL ARITIES, INCLUDING FR AUD 
Irregularities,  including  fraud,  are  instances  of  non-compliance  with  laws  and 
regulations. We design procedures in line with our responsibilities, outlined above, 
to  detect  irregularities,  including  fraud.  The  risk  of  not  detecting  a  material 
misstatement due to fraud is higher than the risk of not detecting one resulting from 
error,  as  fraud  may  involve  deliberate  concealment  by,  for  example,  forgery  or 
intentional  misrepresentations,  or  through  collusion.  The  extent  to  which  our 
procedures are capable of detecting irregularities, including fraud is detailed below.

However, the primary responsibility for the prevention and detection of fraud rests 
with both those charged with governance of the company and management. 

 – We obtained an understanding of the legal and regulatory frameworks that are 
applicable  to  the  Group  and  determined  that  the  most  significant  are 
frameworks  which  are  directly  relevant  to  specific  assertions  in  the  Financial 
Statements  are  those  that  relate  to  the  reporting  framework  (UK  adopted 
international accounting standards, FRS 102, the Companies Act 2006 and UK 
Corporate Governance Code). In addition, we concluded that there are certain 
significant laws and regulations which may have an effect on the determination 
of  the  amounts  and  disclosures  in  the  Financial  Statements  being  the  Listing 
Rules  of  the  UK  Listing  Authority,  and  those  laws  and  regulations  relating  to 
GDPR, health and safety and employee matters.

 – We  understood  how  Watches  of  Switzerland  PLC  is  complying  with  those 
frameworks  by  making  enquiries  of  management,  internal  audit,  those 
responsible for legal and compliance matters and the Company Secretary and 
General  Counsel.  We  confirmed  our  enquiries  through  our  review  of  Board 
minutes,  papers  provided  to  the  Audit  Committee  and  correspondence 
received from regulatory bodies.

 – We assessed the susceptibility of the Group’s Financial Statements to material 

235 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC O N S O L I DAT E D  I N C O M E   S TAT E M E N T

52 week period ended 1 May 2022

53 week period ended 2 May 2021

Exceptional
items*
£m

Total
£m

Underlying 
operations
£m

Exceptional
items*
£m

–

–

–

–

(2.0)

0.4

–

(1.6)

(1.6)

0.5

(1.1)

1,238.0

905.1

(1,056.7)

–

181.3

(39.0)

0.4

(0.6)

142.1

(784.3)

(0.2)

120.6

(27.9)

(0.8)

(0.9)

91.0

–

–

0.2

0.2

(5.1)

(4.2)

–

(9.1)

Total
£m

905.1

(784.3)

–

120.8

(33.0)

(5.0)

(0.9)

81.9

(15.9)

(18.2)

–

(18.2)

126.2

(25.2)

101.0

72.8

(14.8)

58.0

(9.1)

1.7

(7.4)

42.2p

42.0p

24.2p

24.2p

63.7

(13.1)

50.6

21.1p

21.1p

Revenue

Cost of sales

(Impairment)/reversal of impairment of trade receivables

Gross profit

Administrative expenses

Reversal of impairment/(impairment) of assets

Loss on disposal of non-current assets

Operating profit/(loss)

Net finance cost

Profit/(loss) before taxation

Taxation

Profit/(loss) for the financial period 

Earnings Per Share

Basic

Diluted

*  Exceptional items have been further described in note 4.

Note

3

5

5

7

8

9

Underlying 
operations
£m

1,238.0

(1,056.7)

–

181.3

(37.0)

–

(0.6)

143.7

(15.9)

127.8

(25.7)

102.1

42.6p

42.4p

236 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022C O N S O L I DAT E D  S TAT E M E N T  O F  C O M P R E H E N S I V E  I N C O M E

Profit for the financial period
Other comprehensive income/(expense):
ITEMS THAT MAY BE RECLASSIFIED TO PROFIT OR LOSS
Foreign exchange gain/(loss) on translation of foreign operations excluding deferred tax
Deferred tax on translation of foreign operations
Related tax movements

ITEMS THAT WILL NOT BE RECLASSIFIED TO PROFIT OR LOSS
Actuarial movements on defined benefit pension scheme
Related tax movements

Other comprehensive income/(expense) for the period
Total comprehensive income for the period

The notes on pages 241 to 276 are an integral part of these Consolidated Financial Statements. 

52 week period 
ended 
1 May 2022
£m
101.0

53 week period 
ended 
2 May 2021
£m
50.6

11.0
–
(1.2)
9.8

1.4
(0.2)
1.2

11.0
112.0

(10.4)
0.5
1.7
(8.2)

(0.2)
–
(0.2)

(8.4)
42.2

8

20
8

237 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC O N S O L I DAT E D B A L A N C E   S H E E T

Note

1 May 2022
£m

2 May 2021
£m

10
10
11
12
8
13

14

13
15

16

12
18

16
8
12
19
20
18

21
21
21
21

159.7
18.1
112.5
293.6
10.3
2.7
596.9

307.0
0.6
19.6
105.9
433.1
1,030.0

(200.1)
(2.0)
(46.7)
(1.0)
(249.8)

(1.3)
(0.4)
(293.9)
(118.6)
(0.6)
(4.1)
(418.9)
(668.7)
361.3

3.0
147.1
(2.2)
(6.7)
214.3
5.8
361.3

135.4
15.2
93.7
253.7
14.4
0.6
513.0

226.4
1.9
9.8
76.1
314.2
827.2

(149.6)
–
(38.4)
(0.8)
(188.8)

(2.1)
–
(263.0)
(117.9)
(2.6)
(2.5)
(388.1)
(576.9)
250.3

3.0
147.1
(2.2)
–
106.4
(4.0)
250.3

ASSETS

NON-CURRENT ASSETS
Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Deferred tax assets
Trade and other receivables

CURRENT ASSETS
Inventories
Current tax asset
Trade and other receivables
Cash and cash equivalents

Total assets

LIABILITIES

CURRENT LIABILITIES
Trade and other payables
Current tax liability
Lease liabilities
Provisions

NON-CURRENT LIABILITIES
Trade and other payables
Deferred tax liabilities
Lease liabilities
Borrowings
Post-employment benefit obligations
Provisions

Total liabilities
Net assets

EQUITY
Share capital
Share premium
Merger reserve
Other reserves
Retained earnings
Foreign exchange reserve
Total equity

The Consolidated Financial Statements were approved and authorised for issue by the Board and were signed on its behalf by:

W FLOYDD 
CHIEF FINANCIAL OFFICER
Date: 6 July 2022

The notes on pages 241 to 276 are an integral part of these Consolidated Financial Statements.

238 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022C O N S O L I DAT E D  S TAT E M E N T   O F C H A N G E S  I N  E Q U I T Y

Balance at 27 April 2020
Profit for the financial period 
Other comprehensive income
Tax relating to other comprehensive income
Total comprehensive income

Transactions with owners
Share-based payment charge (note 22)
Tax on items credited to equity
Balance at 2 May 2021 
Profit for the financial period 
Other comprehensive income
Tax relating to other comprehensive income
Total comprehensive income

Transactions with owners
Purchase of own shares (note 21)
Share-based payment charge (note 22)
Tax on items credited to equity
Balance at 1 May 2022 

Share capital
£m
3.0
–
–
–
–

Share premium
£m
147.1
–
–
–
–

Merger 
reserve
£m
(2.2)
–
–
–
–

Other reserves
£m
–
–
–
–
–

–
–
3.0
–
–
–
–

–
–
–
3.0

–
–
147.1
–
–
–
–

–
–
–
147.1

–
–
(2.2)
–
–
–
–

–
–
–
(2.2)

–
–
–
–
–
–
–

(6.7)
–
–
(6.7)

Retained 
earnings
£m
47.4
50.6
(0.2)
–
50.4

5.7
2.9
106.4
101.0
1.4
(0.2)
102.2

–
3.2
2.5
214.3

Foreign 
exchange 
reserve
£m
4.2
–
(9.9)
1.7
(8.2)

Total equity 
attributable to 
owners
£m
199.5
50.6
(10.1)
1.7
42.2

–
–
(4.0)
–
11.0
(1.2)
9.8

–
–
–
5.8

5.7
2.9
250.3
101.0
12.4
(1.4)
112.0

(6.7)
3.2
2.5
361.3

239 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSC O N S O L I DAT E D  S TAT E M E N T  O F   C A S H   F LOW S

CASH FLOWS FROM OPER ATING ACTIVITIES

Profit for the period

Adjustments for:
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Impairment of right-of-use assets 
(Reversal)/impairment of property, plant and equipment
(Gain)/loss on lease disposal
Loss on disposal of property, plant and equipment
Loss on disposal on intangibles
Gain on lease modifications
Share-based payment charge
Finance income
Finance costs
Taxation
(Increase)/decrease in inventory
Increase in debtors
Increase in creditors, provisions, government grants and pensions
Cash generated from operations
Pension scheme contributions
Tax paid
Receipt of government grants
Total net cash generated from operating activities

CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of non-current assets:
Property, plant and equipment additions 
Intangible asset additions 
Movement on capital expenditure accrual
Cash outflow from purchase of non-current assets
Acquisition of subsidiaries net of cash acquired
Settlement of deferred consideration
Interest received 
Total net cash outflow from investing activities

CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from term loan
Repayment of term loan
Costs directly attributable to raising new term loan
Net repayment of short term loans
Payment of capital element of leases
Payment of interest element of leases
Interest paid
Net cash outflow from financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the period
Exchange gains/(losses) on cash and cash equivalents
Cash and cash equivalents at the end of period

Comprised of:
Cash at bank and in hand
Cash in transit
Cash and cash equivalents at end of period

24 0 

52 week period
 ended
1 May 2022
£m

53 week period
 ended
2 May 2021
£m

Note

101.0

50.6

11
12
10
12
11
12
11
10
12
22
7
7
8

20

17

11
10

25
25

19
19
19
19
12
12

15
15

27.6
40.6
2.5
–
(0.4)
(0.1)
1.5
–
(0.8)
3.2
(0.1)
16.0
25.2
(50.6)
(6.4)
27.4
186.6
(0.7)
(15.6)
–
170.3

(41.0)
(2.2)
(0.8)
(44.0)
(44.1)
–
–
(88.1)

–
–
–
–
(40.8)
(12.2)
(2.7)
(55.7)

26.5
76.1
3.3
105.9

95.4
10.5
105.9

24.0
37.9
2.8
1.7
3.4
0.2
0.4
0.3
(1.2)
5.7
(0.2)
18.4
13.1
10.3
(1.0)
3.4
169.8
(0.7)
(9.6)
12.3
171.8

(24.1)
(2.0)
3.9
(22.2)
(0.1)
(1.4)
0.1
(23.6)

22.5
(22.5)
(0.4)
(81.8)
(44.0)
(12.7)
(4.5)
(143.4)

4.8
72.9
(1.6)
76.1

66.8
9.3
76.1

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022N OT E S TO T H E C O N S O L I DAT E D F I N A N C I A L  S TAT E M E N T S

1. ACCOUNTING POLICIES 

GENER AL INFORMATION
Watches of Switzerland Group PLC (the ‘Company’) is a public limited company, 
limited by shares, which is listed on the London Stock Exchange and incorporated 
and domiciled in England and Wales. The address of the registered office is Aurum 
House,  2  Elland  Road,  Braunstone,  Leicester,  LE3  1TT.  The  Company  and  its 
subsidiaries together form the Group.

The principal activity of the Group is the retailing of luxury watches and jewellery, 
both in showrooms and online. At the balance sheet date, the Group was trading 
from 131 UK based showrooms and 40 US based showrooms. The Group mainly 
trades under five prestigious brands; Watches of Switzerland (UK and US), Mappin 
& Webb (UK), Goldsmiths (UK), Mayors (US), and Betteridge (US). 

The Consolidated Financial Statements are presented in Pounds Sterling (£), which is 
the Group’s presentational currency, and are shown in £millions to one decimal place. 
In the prior period the Consolidated Financial Statements were shown in £’000s.

BASIS OF PREPAR ATION
The  Consolidated  Financial  Statements  include  the  financial  statements  of  the 
Company and its subsidiary undertakings made up to 1 May 2022. A subsidiary is 
an  entity  that  is  controlled  by  the  parent.  The  financial  year  represents  the  52 
weeks to 1 May 2022 (prior financial year 53 weeks to 2 May 2021). The financial 
year-end date is determined to be the Sunday closest to 30 April each year. 

The  financial  statements  are  prepared  in  accordance  with  UK  adopted  international 
accounting standards. The Consolidated Financial Statements have been prepared under 
the historical cost convention except for pension assets which are measured at fair value.

GOING CONCERN
The Directors consider that the Group has, at the time of approving the Group 
Financial Statements, adequate resources to remain in operation for the foreseeable 
future and have therefore continued to adopt the going concern basis in preparing 
the consolidated information.

At  the  balance  sheet  date,  the  Group  had  a  total  of  £217.7  million  in  available 
committed facilities, of which £120.0 million was drawn down. Net debt at this date 
was  £14.1  million  with  liquidity  headroom  (defined  as  unrestricted  cash  plus 
undrawn  available  facilities)  of  £189.6  million.  The  main  UK  bank  facility  £170.0 
million  expires  in  June  2024.  The  US$60.0  million  US  Asset  Backed  Loan  (ABL) 
expires in April 2023, during the going concern period. No extension or new ABL 
has  been  signed  and  therefore  the  going  concern  assessment  is  based  on  the 
remaining £170.0 million facility from April 2023 onwards.

The key covenant tests attached to the Group’s facilities are a measure of net debt 
to EBITDA and the Fixed Charge Cover Ratio (FCCR) at each April and October. 
Covenant EBITDA is on a pre-IFRS 16 basis and excludes share-based payment and 
the Watches of Switzerland Group PLC company costs. Net debt to EBITDA is 
defined as the ratio of total net debt at the reporting date to the last 12 months 
Adjusted EBITDA. This ratio must not exceed 3. The FCCR is the ratio of Adjusted 
EBITDA plus rent to the total finance charge and rent for the 12 months to the 
reporting date. This ratio must exceed 1.6. On 18 June 2020, the covenant tests of 
the Group’s facilities were replaced with a monthly minimum liquidity headroom 
covenant  of  £20.0  million  for  the  period  of  June  2020  to  September  2021.  The 
Directors sought the replacement of covenants to provide further flexibility to deal 
with any unexpected circumstances during that period. The £20.0 million minimum 
headroom covenant was satisfied for each month to September 2021.

After the covenant waiver period, at 31 October 2021 and 1 May 2022, the Group 
comfortably satisfied the original covenant tests with net debt to EBITDA being less 
than 3 and the FCCR exceeding 1.6.

In  assessing  whether  the  going  concern  basis  of  accounting  is  appropriate,  the 
Directors have reviewed various trading scenarios for the period to 31 October 
2023 from the date of this report. These included:

 – The budget approved by the Board in March 2022, which included the following 

key assumptions:

 – A continued strong luxury watch market in the UK and US

 – Low levels of tourism and travel in the US and UK

 – Revenue forecast supported by expected luxury watch supply

The budget aligns to the Guidance given on page 74. Under this budget, the Group 
has  significant  liquidity  and  comfortably  complies  with  all  covenant  tests  to 
31 October 2023. It is also noted that the budget includes increased costs such as 
the general market rise in energy costs, in addition to the cost of actions being taken 
to achieve environmental targets.

 – Reverse stress-testing of this budget was performed to determine what level of 
reduced EBITDA and worst case cash outflows would result in a breach of the 
liquidity  or  covenant  tests.  The  likelihood  of  this  level  of  reduced  EBITDA  is 
considered remote.

 – Severe but plausible scenarios of: 

 – 10%  reduction  in  sales  against  the  budget  due  to  reduced  consumer 
confidence and lower disposable income due to the cost of living crisis. This 
scenario did not include cost mitigations which are given below

 – A repeat of the FY21 pandemic impact on the ability of showrooms to trade 

modelled without Government support

 – Under these scenarios the net debt to EBITDA and the FCCR covenants would 

be complied with

 – Should trading be worse than the outlined severe but plausible scenarios, the 

Group has the following mitigating actions within management’s control:

 – Reduction of marketing spend

 – Reduction in the level of stock purchases

 – Restructuring  of  the  business  with  headcount  and  showroom  operations 

savings

 – Redundancies and pay freezes

 – Reducing the level of planned capex and acquisition spend

As a result of the above analysis, including potential severe but plausible scenarios, 
the Board believes that the Group is able to adequately manage its financing and 
principal  risks  and  that  the  Group  will  be  able  to  operate  within  the  level  of  its 
facilities and meet the required covenants for the period to 31 October 2023. For 
this reason, the Board considers it appropriate for the Group to adopt the going 
concern basis in preparing the Group Financial Statements.

CLIMATE CHANGE
In  preparing  the  Consolidated  Financial  Statements  management  has  considered 
the impact of climate change, particularly in the context of the disclosures included 
in the Strategic Report. These considerations did not have a material impact on the 
financial reporting judgments and estimates, consistent with the assessment that 
climate change is not expected to have a significant impact on the Group’s going 
concern assessment to 31 October 2023 nor the viability of the Group over the 
next three years. 

EXCEPTIONAL ITEMS
The Group presents as exceptional items on the face of the Consolidated Income 
Statement  those  material  items  of  income  and  expense  which,  because  of  the 
nature or the expected infrequency of the events giving rise to them, merit separate 
presentation  to  provide  a  better  understanding  of  the  elements  of  financial 
performance in the financial period, so as to assess trends in financial performance. 
Further details on exceptional items are given within note 4.

241 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

1. ACCOUNTING POLICIES (CONTINUED)

ALTERNATIVE PERFORMANCE MEASURES (APMS)
The  Group  has  identified  certain  measures  that  it  believes  will  assist  the 
understanding of the performance of the business. These APMs are not defined or 
specified under the requirements of IFRS.

The Group believes that these APMs, which are not considered to be a substitute 
for,  or  superior  to,  IFRS  measures,  provide  stakeholders  with  additional  useful 
information on the underlying trends, performance and position of the Group and 
are consistent with how business performance is measured internally. The APMs 
are not defined by IFRS and therefore may not be directly comparable with other 
companies’ alternative performance measures. 

customer with a right to return within 14 days for a cash refund and 30 days for a 
product exchange. The Group does not operate any loyalty programmes.

Where sales are made on credit provided by a third party, revenue is recognised 
immediately on sale of the product and control has been passed to the customer. 
The Group offers interest free credit on certain goods and the cost of this product 
is nettted against revenue.

Sale of goods – online
Revenue from the sale of goods on the internet is recognised at the point that control 
has passed to the customer, which is the point of delivery. Transactions are settled by 
credit or payment card. Where sales are made on credit provided by a third party, 
revenue is recognised when control has been passed to the customer, on delivery.

The  key  APMs  that  the  Group  uses  include:  Net  margin,  Adjusted  EBITDA, 
Adjusted EBIT and Adjusted Earnings Per Share. These APMs are set out in the 
Glossary on page 283 including explanations of how they are calculated and how 
they are reconciled to a statutory measure where relevant. 

Rendering of services
Revenue from a contract to provide services, such as product repairs and servicing, 
is recognised in the period in which the services are provided. Revenue is recognised 
when the following conditions are satisfied:

The Group makes certain adjustments to the statutory profit measures in order to 
derive  many  of  these  APMs.  The  Group’s  policy  is  to  exclude  items  that  are 
considered non-underlying and exceptional due to their size, nature or incidence, 
and are not considered to be part of the normal operating costs of the Group. 
Treatment  as  an  adjusting  item  provides  stakeholders  with  additional  useful 
information  to  assess  the  year-on-year  trading  performance  of  the  Group  but 
should not be considered in isolation of statutory measures.

FOREIGN CURRENCIES
The Consolidated Financial Statements are presented in Pounds Sterling (£), which 
is the Group’s presentational currency, and are shown in £millions to one decimal 
place.  The  Group  includes  foreign  entities  whose  functional  currencies  are  not 
Sterling. On consolidation, the assets and liabilities of those entities are translated at 
the  exchange  rates  at  the  balance  sheet  date  and  income  and  expenses  are 
translated at average rates during the period. Translation differences are recognised 
in other comprehensive income. 

Transactions in currencies other than an entity’s functional currency are recorded 
at  the  exchange  rate  on  the  transaction  date,  whilst  assets  and  liabilities  are 
translated at exchange rates at the balance sheet date. Exchange differences are 
recognised in the Consolidated Income Statement.

SEGMENT REPORTING
Operating segments are reported in a manner consistent with the internal reporting 
provided to the Chief Operating Decision-Makers (CODMs). The CODMs, who 
are responsible for allocating resources and assessing performance of the operating 
segments, have been identified as the Chief Executive Officer and Chief Financial 
Officer  of  the  Group.  The  CODMs  review  the  key  profit  measures  Adjusted 
Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation  (EBITDA)  and 
Adjusted  Earnings  Before  Interest  and  Tax  (EBIT),  both  shown  pre-exceptional 
items and IFRS 16.

REVENUE
The Group is in the business of selling luxury watches and jewellery and providing 
ongoing  services  to  our  customers,  such  as  repairs  and  servicing.  Revenue  from 
contracts with customers is recognised when control of the goods or services is 
transferred to the customer at an amount that reflects the consideration to which 
the  Group  expects  to  be  entitled  in  exchange  for  those  goods  or  services.  The 
Group has concluded that it is the principal in its revenue arrangements because it 
controls the goods or services before transferring them to the customer.

In determining the transaction price for the sale of goods, the Group considers the 
existence of significant financing components.

Sale of goods
Revenue from sale of goods is recognised at the point in time when control of the 
asset is transferred to the customer, generally on delivery of the goods.

Sale of goods – retail
Sales of goods are recognised when a Group entity sells a product to the customer 
and  control  of  the  goods  is  transferred  to  the  customer.  Retail  sales  are  usually 
settled in cash or by card. It is the Group’s policy to sell its products to the retail 

 – The amount of revenue can be measured reliably

 – It  is  probable  that  the  Group  will  receive  the  consideration  due  under  the 

contract

 – The service has been completed; and

 – Control of the good is passed back to the customer

Contract balances – customer deposits and gift cards
A customer deposit or gift card liability is the obligation to transfer goods or services 
to a customer for which the Group has received consideration. If consideration is 
received before the Group transfers goods or services to the customer, revenue is 
deferred  and  a  customer  deposit  or  gift  card  liability  is  recognised.  Customer 
deposits  and  gift  cards  are  recognised  as  revenue  when  the  customer  is  passed 
control of the goods. 

Gift card redemptions are estimated on the basis of historical redemptions and are 
reviewed regularly and updated to reflect management’s best estimate of patterns 
of redemption. The estimated non-redemption is recognised in revenue based on 
historical redemptions.

Cost of sales
Included within cost of sales are any items which are directly attributable to the sale 
of goods and services. This includes the cost of bringing inventory into a condition to 
sell, wages and salaries, depreciation on land and buildings and fittings and equipment 
and other costs directly attributable to the cost of selling goods and services.

Insurance contracts
The  Group  issues  contracts  that  transfer  insurance  risk  which  are  classified  as 
insurance  contracts.  This  activity  is  completed  through  the  Aurum  Insurance 
(Guernsey) Limited subsidiary which is fully consolidated. The Group manages its 
risk via its underwriting strategy within its overall risk management framework.

Commission income is earned in showrooms through the sale of insurance policies 
by Watches of Switzerland Company Limited. Premiums are earned from the date 
of the attachment of risk, over the indemnity period, based on the pattern of risks 
underwritten. The earned portion of premiums written is recognised as revenue. 
Unearned  premium  represents  the  proportion  of  premiums  written  which  is 
estimated  to  be  earned  in  future  financial  years,  calculated  separately  for  each 
insurance contract using the daily pro-rata method. 

Claims  and  claims  handling  expenses  are  recognised  as  incurred  based  on  the 
estimated cost of settling all liabilities arising on events occurring up to the balance 
sheet date.

Share-based payments
Some employees (including senior executives) of the Group receive remuneration in 
the  form  of  share-based  payments,  whereby  employees  render  services  as 
consideration for equity instruments (equity-settled transactions). The fair value of 
the equity-settled awards is calculated at grant date using a Black-Scholes model. The 
resulting  cost  is  charged  in  the  Consolidated  Income  Statement  over  the  vesting 
period of the option or award and is regularly reviewed and adjusted for the expected 
and  actual  number  of  options  or  awards  vesting.  This  applies  to  LTIP  Awards, 
Deferred Share Bonus Schemes, Save as You Earn Awards, and Free Share Awards.

242 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Service and non-service performance conditions are not taken into account when 
determining the grant date fair value of awards, but the likelihood of the conditions 
being met is assessed as part of the Group’s best estimate of the number of equity 
instruments that will ultimately vest. No expense is recognised for awards that do 
not ultimately vest because of non-market performance and/or service conditions 
that have not been met. 

The social security contributions payable in connection with the award of the share 
options is determined at each balance sheet date as a liability with the total cost 
recognised in the Consolidated Income Statement over the vesting period. 

Own shares held
Own shares represent the shares of Watches of Switzerland Group PLC that are 
held  in  an  Employee  Benefit  Trust  which  has  been  set  up  for  this  purpose.  The 
Company adopts a ‘look-through’ approach which, in substance, accounts for the 
trust as an extension of the Company. Own shares are recorded at cost and are 
deducted from equity.

Taxation
Taxation,  comprised  of  current  and  deferred  tax,  is  charged  or  credited  to  the 
Consolidated  Income  Statement  unless  it  relates  to  items  recognised  in  other 
comprehensive income or directly in equity. In such cases, the related tax is also 
recognised in other comprehensive income or directly in equity. 

Current tax liabilities are measured at the amount expected to be paid, based on 
tax rates and laws that are enacted or substantively enacted at the balance sheet 
date. 

Deferred  tax  is  accounted  for  using  the  balance  sheet  liability  method  and  is 
calculated using rates of taxation enacted or substantively enacted at the balance 
sheet date which are expected to apply when the asset or liability is settled. 

Deferred tax liabilities are generally recognised for all taxable temporary differences. 
Deferred  tax  assets  are  only  recognised  to  the  extent  that  it  is  probable  that 
taxable profits will be available against which deductible temporary differences can 
be utilised. Deferred tax is not recognised in respect of investments in subsidiaries 
where the reversal of any taxable temporary differences can be controlled and are 
unlikely to reverse in the foreseeable future. Deferred tax assets and liabilities are 
offset when there is a legally enforceable right to offset and there is an intention to 
settle the balances on a net basis. 

Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of 
an acquisition is measured as the aggregate of the consideration transferred, which 
is measured at acquisition date fair value, and the amount of any non-controlling 
interests in the acquiree. Acquisition-related costs are expensed as incurred and 
included in administrative expenses.

The Group determines that it has acquired a business when the acquired set of 
activities  and  assets  include  an  input  and  a  substantive  process  that  together 
significantly  contribute  to  the  ability  to  create  outputs.  The  acquired  process  is 
considered substantive if it is critical to the ability to continue producing outputs, 
and the inputs acquired include an organised workforce with the necessary skills, 
knowledge or experience to perform that process or it significantly contributes to 
the  ability  to  continue  producing  outputs  and  is  considered  unique  or  scarce  or 
cannot be replaced without significant cost, effort or delay in the ability to continue 
producing outputs.

When the Group acquires a business, it assesses the financial assets and liabilities 
assumed  for  appropriate  classification  and  designation  in  accordance  with  the 
contractual  terms,  economic  circumstances  and  pertinent  conditions  as  at  the 
acquisition date.

Any contingent consideration to be transferred by the acquirer will be recognised 
at fair value at the acquisition date. Contingent consideration classified as an asset 
or liability that is a financial instrument and within the scope of IFRS 9 ‘Financial 
Instruments’, is measured at fair value with the changes in fair value recognised in 
the statement of profit or loss in accordance with IFRS 9. 

Goodwill  is  initially  measured  at  cost  (being  the  excess  of  the  aggregate  of  the 
consideration transferred and the amount recognised for non-controlling interests 
and any previous interest held over the net identifiable assets acquired and liabilities 
assumed). If the fair value of the net assets acquired is in excess of the aggregate 
consideration transferred, the Group reassesses whether it has correctly identified 
all of the assets acquired and all of the liabilities assumed and reviews the procedures 
used  to  measure  the  amount  to  be  recognised  at  the  acquisition  date.  If  the 
reassessment still results in an excess of the fair value of net assets acquired over 
the aggregate consideration transferred, then the gain is recognised in profit or loss.

After  initial  recognition,  goodwill  is  measured  at  cost  less  any  accumulated 
impairment losses. 

Intangible assets
Research and development
Expenditure  on  research  activities  is  recognised  in  the  Consolidated  Income 
Statement as an expense as incurred.

Other intangible assets
Expenditure  on  internally  generated  goodwill  and  brands  is  recognised  in  the 
Income Statement as an expense as incurred.

Other  intangible  assets  that  are  acquired  by  the  Group  are  stated  at  cost  less 
accumulated amortisation and accumulated impairment losses. 

The  cost  of  intangible  assets  acquired  in  a  business  combination  is  capitalised 
separately from goodwill if the fair value can be measured reliably at the acquisition 
date. 

Acquired computer software licences are capitalised based on the costs incurred to 
acquire  and  bring  to  use  the  specific  software.  Software  is  measured  initially  at 
acquisition cost or costs incurred to develop the asset. Following initial recognition, 
software is carried at cost less accumulated amortisation. Assets are amortised on 
a straight-line basis over their estimated useful lives of three to five years.

Cloud software licence agreements
Licence  agreements  to  use  cloud  software  are  treated  as  service  contracts  and 
expensed  in  the  Consolidated  Income  Statement,  unless  the  Group  has  both  a 
contractual right to take possession of the software at any time without significant 
penalty, and the ability to run the software independently of the host vendor. In 
such cases the licence agreement is capitalised as software within intangible assets. 
Costs to configure or customise a cloud software licence are expensed alongside 
the  related  service  contract  in  the  Consolidated  Income  Statement,  unless  they 
create  a  separately  identifiable  resource  controlled  by  the  Group,  in  which  case 
they are capitalised.

Amortisation
Amortisation is charged to the Consolidated Income Statement on a straight-line 
basis over the estimated useful lives of intangible assets. Amortisation is recognised 
wholly within cost of sales. Intangible assets are amortised from the date they are 
available for use. The estimated useful lives are as follows:

Computer software
Brands
Agency agreements

3 to 5 years
5 to 30 years
10 years

The bases for choosing these useful lives are:

 – Brand longevity considering brand history and market awareness

 – Agency agreements considering the longevity of the agreements in place with a 

major supplier

The  Group  reviews  the  amortisation  period  and  method  when  events  and 
circumstances indicate that the useful life may have changed since the last reporting 
date. 

243 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

1. ACCOUNTING POLICIES (CONTINUED)

Property, plant and equipment
Management accounts for property, plant and equipment under the cost basis of 
IAS  16  ‘Property,  plant  and  equipment’,  rather  than  applying  the  alternative 
(revaluation) treatment. The cost of property, plant and equipment includes directly 
attributable costs. 

Depreciation is provided on the cost of all other assets (except assets in the course 
of construction), so as to write off the cost, less residual value, on a straight-line 
basis over the expected useful economic life of the assets concerned, as follows:

Land and buildings 

Fittings and equipment 

 Lease period

 3 to 10 years

Useful lives and residual values are reviewed at each balance sheet date and revised 
where  expectations  are  significantly  different  from  previous  estimates.  In  such 
cases, the depreciation charge for current and future periods is adjusted accordingly. 

Impairment of non-financial assets
The carrying values of non-financial assets are reviewed at each balance sheet date 
to determine whether there is any indication of impairment. If any impairment loss 
arises, the asset is adjusted to its estimated recoverable amount and the difference 
is recognised in the Income Statement.

Property,  plant  and  equipment  and  other  non-current  assets  are  reviewed  for 
impairment if events or changes in circumstances indicate that the carrying amount 
of an asset or a cash-generating unit (CGU) is not recoverable. A CGU is an individual 
showroom  which  is  the  smallest  identifiable  group  of  assets  that  generate 
independent  cash  flows  which  are  monitored  by  management  and  the  CODMs. 
CGUs are grouped for the purposes of allocating goodwill where the CGU group is 
expected  to  benefit  from  synergies,  such  as  sharing  of  centralised  functions  and 
management. Goodwill allocated to groups of CGUs is tested annually for impairment 
and whenever there is an indication that the goodwill may be impaired. 

Impairment testing is performed at several levels and applied in the order set out by 
IAS 36 ‘Impairment of assets’. Impairment testing is first applied to the assets within 
a CGU where the value of assets held by the CGU are compared to the recoverable 
value. Impairment testing is then performed at a higher level which compares the 
value of goodwill to the recoverable value of the associated group of CGUs.

Trade and other receivables 
Trade receivables represent outstanding customer balances less an allowance for 
Expected Credit Losses (ECLs). Trade receivables are recognised when the Group 
becomes party to the contract which happens when the goods are received and 
controlled by the end user. They are derecognised when the rights to receive the 
cash flows have expired e.g. due to the settlement of the outstanding amount or 
where the Group has transferred substantially all the risks and rewards associated 
with that contract. Other receivables are stated at invoice value less an allowance 
for  ECLs.  Trade  and  other  receivables  are  subsequently  measured  at  amortised 
cost as the business model is to collect contractual cash flows and the debt meets 
the Solely Payment of Principal and Interest (SPPI) criterion.

Expected credit losses
The Group recognises an allowance for ECLs for customer and other receivables. 
IFRS 9 ‘Financial instruments’ requires a provision to be recognised on origination 
of a customer advance, based on its ECL.

The  Directors  have  taken  the  simplification  available  under  IFRS  9  5.5.15  which 
allows the loss amount in relation to a trade receivable to be measured at initial 
recognition  and  throughout  its  life  at  an  amount  equal  to  lifetime  ECL.  This 
simplification is permitted where there is either no significant financing component 
(such as customer receivables where the customer is expected to repay the balance 
in full prior to interest accruing) or where there is a significant financing component 
(such  as  where  the  customer  expects  to  repay  only  the  minimum  amount  each 
month),  but  the  Directors  make  an  accounting  policy  choice  to  adopt  the 
simplification. Adoption of this approach means that Significant Increase in Credit 
Risk (SICR) and Date of Initial Recognition (DOIR) concepts are not applicable to 
the Group’s ECL calculations.

Lifetime  ECLs  are  the  ECLs  that  result  from  all  possible  default  events  over  the 
expected life of a financial instrument. Trade and other receivables are only written 
off when the Group has exhausted all options to recover the amounts due and 
provided for in full when there is no reasonable expectation of recovery, which is 
the Group’s definition of default.

The assessment of credit risk and the estimation of ECL are required to be unbiased, 
probability-weighted  and  should  incorporate  all  available  information  relevant  to 
the  assessment,  including  information  about  past  events,  current  conditions  and 
reasonable and supportable forecasts of economic conditions at the reporting date. 
The forward looking aspect of IFRS 9 requires considerable judgement as to how 
changes in economic factors affect ECLs.

ECL charges in respect of customer receivables are recognised in the Consolidated 
Income Statement within cost of sales.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost includes all 
costs incurred in bringing each product to its present location and condition. Raw 
materials,  consumables  and  goods  for  resale  are  recognised  on  an  average  cost 
basis. Net realisable value is the estimated selling price in the ordinary course of 
business, less applicable variable selling expenses.

Cash and cash equivalents
In the Consolidated Balance Sheet, cash and cash equivalents includes cash in hand, cash 
in transit, deposits held at call with banks and other short term highly liquid investments 
with  original  maturities  of  three  months  or  less.  Cash  in  transit  largely  comprises 
amounts receivable on credit cards where the transaction has been authorised but the 
funds have yet to clear the bank. These balances are considered to be highly liquid, with 
minimal risk of default, and are typically received in less than three days. 

Government grants 
Government grants are recognised where there is assurance that the grant will be 
received and that all attached conditions will be complied with. When the grant 
relates to an expense item, it is recognised as a deduction from the related expense. 
Grants are recognised on a systematic basis over the periods that the related costs 
are intended to compensate.

Provisions
Provisions are recognised when: 

 – The Group has a present legal or constructive obligation as a result of past events

 – It  is  probable  that  an  outflow  of  resources  will  be  required  to  settle  the 

obligation; and

 – The  amount  has  been  reliably  estimated.  Provisions  are  not  recognised  for 

future operating losses

Where there are a number of similar obligations, the likelihood that an outflow will 
be required in settlement is determined by considering the class of obligations as a 
whole. A provision is recognised even if the likelihood of an outflow with respect to 
any one item included in the same class of obligations may be small.

Provisions are measured at the present value of the expenditures expected to be 
required to settle the obligation using a pre-tax rate that reflects current market 
assessments of the time value of money and the risks specific to the obligation. The 
increase in the provision due to passage of time is recognised as an interest expense.

Post-employment benefit obligations
The Group operates various post-employment schemes, including both defined benefit 
schemes  and  defined  contribution  pension  plans.  Typically,  defined  benefit  schemes 
define an amount of pension benefit that an employee will receive on retirement, usually 
dependent on one or more factors such as age, years of service and compensation.

The liability recognised in the Consolidated Balance Sheet in respect of the defined 
benefit pension scheme is the present value of the defined benefit obligation at the 
end of the reporting period less the fair value of scheme assets. The defined benefit 
obligation  is  calculated  by  a  full  yield-curve  independent  actuarial  valuation.  The 
present value of the defined benefit obligation is determined by discounting the 
estimated future cash outflows using interest rates of high-quality corporate bonds 
that are denominated in the currency in which the benefits will be paid, and that 
have terms to maturity approximating to the terms of the related pension obligation.

244 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
Subsequently measured at fair value. Gains 
and losses are recognised in the Consolidated 
Income Statement 
Subsequently measured at amortised cost 
using the effective interest rate (EIR) method. 
The EIR amortisation is included in finance 
costs in the Income Statement
Subsequently measured at amortised cost 

The  current  service  cost  of  the  defined  benefit  scheme,  recognised  in  the 
Consolidated Income Statement in employee benefit expense, reflects the increase 
in  the  defined  benefit  obligation  resulting  from  employee  service  in  the  current 
period,  benefit  changes,  curtailments  and  settlements.  Past-service  costs  are 
recognised immediately in the Consolidated Income Statement.

The net interest cost is calculated by applying the discount rate to the net balance 
of the defined benefit obligation and the fair value of scheme assets. This cost is 
included in employee benefit expense in the Consolidated Income Statement. 

Actuarial  gains  and  losses  arising  from  experience  adjustments  and  changes  in 
actuarial assumptions are charged or credited in other comprehensive income in 
the period in which they arise.

For defined contribution plans, the Group pays contributions to publicly or privately 
administered pension insurance plans on a mandatory, contractual or voluntary basis. 
The Group has no further payment obligations once the contributions have been paid. 
The contributions are recognised as an employee benefit expense when they are due.

Financial liabilities
Initial recognition and measurement
The Group has classified its financial liabilities as follows:

Financial liabilities
Interest-bearing loans and borrowings Amortised cost
Amortised cost
Trade and other payables 
(excluding accrued income)

Classification under IFRS 9

All financial liabilities are recognised initially at fair value and, in the case of loans and 
borrowings and payables, net of directly attributable transaction costs.

Subsequent measurement
A summary of the subsequent measurement of financial liabilities is set out below:

Financial liabilities at FVPL

Financial instruments – initial recognition and subsequent measurement
A financial instrument is any contract that gives rise to a financial asset in one entity 
and a financial liability or equity instrument in another entity.

Interest-bearing loans and 
borrowings

The Group does not hold any derivative instruments in either the current or prior 
period. 

Trade and other payables 
(excluding accrued income)

Financial assets
Initial recognition and measurement
Financial assets are classified at initial recognition, and subsequently measured at 
amortised cost, Fair Value through Other Comprehensive Income (FVOCI) or Fair 
Value through Profit or Loss (FVPL). The classification is based on two criteria:

 – The Group’s business model for managing the assets; and

 – Whether the instruments’ contractual cash flows represent ‘Solely Payments of 
Principal and Interest’ on the principal amount outstanding (the SPPI criterion)

A summary of the Group’s financial assets is as follows:

Financial assets
Trade and other receivables 
(excluding prepayments)
Cash and short term deposits

Classification under IFRS 9
Amortised cost – held to collect as business 
model and SPPI met
Amortised cost

Under  IFRS  9  the  Group  initially  measures  a  financial  asset  at  its  fair  value  plus 
directly  attributable  transaction  costs,  unless  the  asset  is  classified  as  FVPL. 
Transactional  costs  of  financial  assets  carried  at  FVPL  are  expensed  in  the 
Consolidated Income Statement.

Subsequent measurement
Financial  assets  at  amortised  cost  are  subsequently  measured  at  amortised  cost 
using the effective interest rate (EIR) method. The amortised cost is reduced by 
impairment losses. Interest income, impairment or gain or loss on derecognition are 
recognised in profit or loss.

Derecognition
A financial asset is derecognised primarily when:

 – The rights to receive cash flows from the asset have expired; or

 – The Group has transferred its rights to receive cash flows from the asset or has 
assumed an obligation to pay the received cash flows in full without material 
delay  to  a  third  party  under  a  ‘pass-through’  arrangement;  and  either  a)  the 
Group has transferred substantially all the risks and rewards of the asset, or b) 
the Group has neither transferred nor retained substantially all the risks and 
rewards of the asset, but has transferred control of the asset.

Impairment 
The Group recognises an allowance for ECLs for all debt instruments not held at 
FVPL. The most significant financial assets of the Group are its trade receivables. 
ECLs are calculated in accordance with the accounting policies set out above.

Derecognition
A  financial  liability  is  derecognised  when  the  obligation  under  the  liability  is 
discharged, cancelled or expires. When an existing financial liability is replaced by 
another from the same lender on substantially different terms, or the terms of an 
existing  liability  are  substantially  modified,  such  an  exchange  or  modification  is 
treated as the derecognition of the original liability and the recognition of a new 
liability.  The  difference  in  the  respective  carrying  amounts  is  recognised  in  the 
Consolidated Income Statement.

Offsetting of financial instruments
Financial assets and financial liabilities are offset and the net amount is reported in 
the  Balance  Sheet  if  there  is  a  currently  enforceable  legal  right  to  offset  the 
recognised amounts and there is an intention and ability to settle on a net basis, to 
realise the assets and settle the liabilities simultaneously.

Leases
The Group’s lease portfolio is principally comprised of property leases in relation to 
Watches  of  Switzerland,  Mappin  &  Webb,  Goldsmiths,  Mayors  and  Betteridge 
showrooms, mono-brand boutiques and central offices. The leases typically run for 
terms between five and 20 years and may include break clauses or options to renew 
beyond the non-cancellable periods. The majority of the Group’s lease payments 
are subject to market review, usually every five years, with a number of leases which 
have  annual  increases  dependent  on  economic  indices.  Some  lease  agreements 
include rental payments which are contingent on the turnover of the property to 
which  it  relates.  These  payments  are  excluded  from  the  calculation  of  the  lease 
liabilities under IFRS 16 ‘Leases’. 

Definition of a lease
The Group assesses whether a contract is or contains a lease based on the definition 
of a lease under IFRS 16. A contract is, or contains, a lease if the contract conveys a 
right to control the use of an identified asset for a period of time in exchange for 
consideration. 

At inception or on reassessment of a contract that contains a lease component, the 
Group  allocates  the  consideration  in  the  contract  to  each  lease  and  non-lease 
component on the basis of their relative stand-alone prices.

24 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

1. ACCOUNTING POLICIES (CONTINUED)

Leases (continued)
Lease liability – initial recognition
The  Group  recognises  right-of-use  assets  and  lease  liabilities  at  the  lease 
commencement date. The lease liabilities are initially measured at the present value 
of the lease payments that are not yet paid at the commencement date, less any 
incentives receivable, discounted using the determined incremental borrowing rate 
applicable to the lease.

Lease payments in the measurement of the lease liability comprise:

 – Fixed  lease  payments  (including  in-substance  fixed  payments),  less  any  lease 

incentives

 – Variable lease payments such as those that depend on an index or rate (such as 
RPI), initially measured using the index or rate at the commencement date; and

 – Penalty  payments  for  terminating  the  lease,  if  the  lease  term  reflects  the 

exercise of an option to terminate the lease

The Group discounted lease payments, to their present value, using its incremental 
borrowing rate at the lease commencement date. The Incremental Borrowing Rate 
(IBR) applied to each lease is determined by taking into account:

 – The risk-free rate based on country specific swap markets

 – A credit risk adjustment based on country specific corporate indices; and 

 – A  Group  specific  adjustment  to  reflect  the  Group’s  specific  borrowing 

conditions

The IBR applied to individual leases ranged from 2.10% to 6.50%.

Lease liability – subsequent measurement
Lease liabilities are subsequently measured at amortised cost and are increased to 
reflect  interest  on  the  lease  liability  (using  the  effective  interest  method)  and 
decreased by the lease payments made. 

Lease liability – remeasurement
Lease liabilities are remeasured when there is a change in future lease payments 
arising from a change in an index or market rental review, a change in the estimate 
of  the  amount  expected  to  be  payable  under  a  residual  value  guarantee,  or  as 
appropriate, changes in the assessment of whether a renewal option is reasonably 
certain to be exercised or a break clause is reasonably certain to be exercised. 

When the lease liability is remeasured, an equivalent adjustment is made to the 
right-of-use asset, unless its carrying amount is reduced to £nil, in which case any 
remaining amount is recognised in profit or loss. 

The  Group  has  applied  judgement  to  determine  the  lease  term  for  those  lease 
contracts that include a renewal or break option. The assessment of whether the 
Group is reasonably certain to exercise a renewal option or reasonably certain not 
to exercise a break option significantly impacts the value of lease liabilities and right-
of-use assets recognised on the Balance Sheet and Consolidated Income Statement. 

Right-of-use assets – initial recognition 
Right-of-use assets are initially measured at cost, which is an amount equal to the 
corresponding lease liabilities adjusted for any lease payments made at or before 
the commencement date, dilapidation provisions required, less any lease incentives 
received.  The  Group  has  elected  to  apply  the  exemption  for  short  term  leases 
(leases with a term of less than one year) and low-value assets under IFRS 16, as 
such not recognising a right-of-use asset and lease liability on the Balance Sheet, but 
recognising  lease  payments  associated  with  those  leases  as  an  expense  on  a 
straight-line basis over the lease term. 

Where the Group has an obligation for costs to restore the underlying asset to the 
condition required by the terms and conditions of the lease, a provision is recognised 
and measured under IAS 37 ‘Provisions, contingent liabilities and contingent assets’. 
The estimated costs are included in the related right-of-use asset. Initial direct costs 
(lease acquisition costs), incurred subsequently to the initial date of application, have 
been included within the right-of-use asset. 

Right-of-use assets – subsequent measurement
Right-of-use  assets  are  subsequently  measured  at  cost  less  any  accumulated 
depreciation and impairment losses, adjusted for certain remeasurements of the 
lease liabilities. Depreciation is calculated on a straight-line basis over the expected 
useful economic life of a lease which is taken as the lease term.

COVID-19 related rent concessions
The  COVID-19  Related  Rent  Concessions  amendment  to  IFRS  16  ‘Leases’  was 
adopted by the IASB on 28 May 2020 and endorsed by the European Union on 12 
October 2020. The amendment applies to accounting periods from 1 June 2020 
but early application was permitted and the Group has elected not to apply the 
amendment in the previous period. 

The amendment allows for a simplified approach to accounting for rent concessions 
occurring as a direct result of the pandemic.

Lessees  are  not  required  to  assess  whether  eligible  rent  concessions  are  lease 
modifications, allowing the lessee to account for eligible rent concessions as if they 
were  not  lease  modifications.  During  the  period,  the  Group  has  agreed  rent 
concessions both in the form of rent forgiveness in which the landlord has agreed 
to forgive all or a portion of rents due with no obligation to be repaid in the future 
and rent deferrals in which the landlord has agreed to forego rents in one period 
with a proportional increase in rents due in a future period. 

The rent concession has been recognised once a legally binding agreement is made 
between both parties by derecognising the portion of the lease liability that has 
been forgiven and recognising a reduction to the right-of-use asset. 

Rent deferrals do not change the total consideration due over the life of the lease 
but change the timing of future payments. Where deferrals have been agreed, the 
Group has adjusted the lease liability and right-of-use asset to reflect the change in 
timings of these payments. 

The  Group  elected  not  to  apply  the  amendment  in  the  previous  period  and 
assessed that eligible rent concessions should be treated as lease modifications. As 
a result, in the prior period the Group has recognised within lease modifications an 
adjustment  of  £0.2m  with  no  impact  on  the  Consolidated  Income  Statement 
relating to these COVID-19 rent concessions.

NEW STANDARDS, AMENDMENTS AND INTERPRETATIONS
The following standards, amendments and interpretations were applicable for the 
period beginning 3 May 2021 and were adopted by the Group for the 52 week 
period ended 1 May 2022. They have not had a significant impact on the Group’s 
profit for the year, equity or disclosures:

 – Amendments to IFRS 16 – COVID-19 concessions, extension of amendment

The following are new accounting standards and amendments to existing standards 
that  have  been  published  and  are  applicable  for  the  Group’s  accounting  periods 
beginning 2 May 2022 onwards, which the Group has not adopted early:

 – Onerous Contracts – Costs of Fulfilling a Contract – Amendments to IAS 37

 – Reference to the Conceptual Framework – Amendments to IFRS 3

 – Property, Plant and Equipment: Proceeds before Intended Use – Amendments 

to IAS 16

The  adoption  of  these  standards  and  amendments  is  not  expected  to  have  a 
material impact on the Group’s Consolidated Financial Statements.

Major sources of estimation uncertainty and judgement
The preparation of consolidated financial information requires the Group to make 
estimates and assumptions that affect the application of policies and reported amounts. 
Estimates  and  judgements  are  continually  evaluated  and  are  based  on  historical 
experience  and  other  factors,  including  expectations  of  future  events  that  are 
reasonable under the circumstances. Actual results may differ from these estimates.

24 6 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Significant estimates
Estimates and underlying assumptions are reviewed by management on an ongoing 
basis, with revisions recognised in the period in which the estimates are revised and 
in any future period affected. 

Lease term (IFRS 16)
IFRS 16 defines the lease term as the non-cancellable period of a lease together 
with  the  options  to  extend  or  terminate  a  lease,  if  the  lessee  were  reasonably 
certain to exercise that option. 

The areas involving significant risk resulting in a material adjustment to the carrying 
amounts of assets and liabilities within the next financial period are as follows:

Post-employment benefit obligations
The  Group’s  accounting  policy  for  the  defined  benefit  pension  scheme  requires 
management to make judgements as to the nature of benefits provided by each 
scheme and thereby determine the classification of each scheme. For the defined 
benefit scheme, management is required to make annual estimates and assumptions 
about  future  returns  on  classes  of  scheme  assets,  future  remuneration  changes, 
employee attrition rates, administration costs, changes in benefits, inflation rates, 
life expectancy and expected remaining periods of service of employees and the 
determination of the pension cost and defined benefit obligation of the Group’s 
defined benefit pension scheme depends on the selection of these assumptions. 
Differences arising from actual experiences or future changes in assumptions will be 
reflected in subsequent periods. Sensitivity of the Group's defined benefit scheme 
to movements in key assumptions is set out in note 20.

Net realisable value of inventories
Inventories are stated at the lower of cost and net realisable value, on a weighted 
average  cost  basis.  Provisions  are  recognised  where  the  net  realisable  value  is 
assessed to be lower than cost. The calculation of this provision requires estimation 
of the eventual sales price and sell-through of goods to customers in the future. A 
20% reduction in the showroom sell-through of slow moving stock would impact 
the net realisable value by c.£2.1m. 

Impairment of property, plant and equipment and right-of-use assets
Property, plant and equipment and right-of-use assets are reviewed for impairment 
if events or changes in circumstances indicate that the carrying amount may not be 
recoverable. For the impairment test, the value-in-use method requires the Group 
to determine appropriate assumptions (which are sources of estimation uncertainty) 
in relation to the cash flow projections over the five-year strategic plan period, the 
long  term  growth  rate  to  be  applied  beyond  this  five-year  period  and  the  risk-
adjusted  pre-tax  discount  rate  used  to  discount  those  cash  flows.  The  key 
assumptions relate to sales growth rates discount rates used to discount the cash 
flows. Climate risk and near term environmental actions that the Group is taking, 
have  been  considered  in  future  cash  flows  used  in  the  impairment  review. 
Showroom  related  property,  plant  and  equipment  and  right-of-use  assets  are 
tested for impairment at a showroom-by-showroom level, including an allocation of 
overheads related to showroom operations. Sensitivity of the key assumptions in 
relation to impairment are included in note 12. 

Significant judgements
The following are the critical judgements, apart from those involving estimations, 
that the Directors have made in the process of applying the Group’s accounting 
policies and that have the most significant effect on the amounts recognised in the 
financial statements:

Classification of exceptional items and presentation of non-GAAP measures
The  Directors  exercise  their  judgement  in  the  classification  of  certain  items  as 
exceptional  and  outside  the  Group’s  underlying  results.  The  determination  of 
whether  an  item  should  be  separately  disclosed  as  an  exceptional  item,  non-
underlying  or  non-trading  requires  judgement  on  its  materiality,  nature  and 
incidence, as well as whether it provides clarity on the Group’s underlying trading 
performance. In exercising this judgement, the Directors take appropriate regard of 
IAS 1 ‘Presentation of financial statements’ as well as guidance from the Financial 
Reporting Council and the European Securities Market Authority on the reporting 
of exceptional items and APMs. The overall goal of the Directors is to present the 
Group’s underlying performance without distortion from one-off or non-trading 
events regardless of whether they are favourable or unfavourable to the underlying 
result. Further details on exceptional items are provided in note 4.

Where a lease includes the option for the Group to terminate the lease before the 
term end, the Group makes a judgement as to whether it is reasonably certain that 
the option will or will not be taken.

On entering into a lease, the Group assesses how reasonably certain it is to exercise 
these options. The default position is that the Group will determine that the lease 
term  is  to  the  end  of  the  lease  (i.e.  will  not  include  break-clauses  or  options  to 
extend) unless there is clear evidence to the contrary.

The lease term of each lease is reassessed if there is specific evidence of a change 
in circumstance such as:

 – A decision has been made by the business to exercise a break or option

 – The trading performance significantly changes

 – Planned future capital expenditure suggests that the option to extend will be 

taken

Discount rates (IFRS 16)
The discount rate used to calculate the lease liability is the rate implicit in the lease, 
if it can be readily determined, or the lessee’s incremental borrowing rate if not. 
Management uses the rate implicit in the lease in relation to the Group’s ‘Other’ 
leases and the lessee’s incremental borrowing rate for all property leases. 

Incremental borrowing rates are determined on entering a lease and depend on 
the term, country, currency and start date of the lease. The incremental borrowing 
rate used is calculated based on a series of inputs including:

 – The risk-free rate based on country specific swap markets

 – A credit risk adjustment based on country specific corporate indices; and 

 – A  Group  specific  adjustment  to  reflect  the  Group’s  specific  borrowing 

conditions

As a result, reflecting the breadth of the Group’s lease portfolio, judgements on the 
lease terms and the international spread of the portfolio, there are a large number 
of discount rates applied to the leases within the range of 2.58% to 6.33%.

Substantive substitution rights (IFRS 16)
The Group has applied judgement to three (2021: three) contractual agreements 
and has judged that they do not meet the definition of a lease under IFRS 16. In 
these  cases,  the  Group  has  judged  that  the  lessor  has  a  substantive  right  to 
substitute the asset and as such, there is no asset identified within the contract. The 
Group  judges  that  the  lessor  has  the  practical  ability  to  substitute;  the  Group 
cannot  prevent  the  lessor  from  proposing  the  substitution;  and  the  costs  of 
substitution are assessed to be low. 

If  substituted,  the  lessor  is  able  to  give  14  days’  written  notice  to  the  Group 
indicating that the sales area will be changed and the costs incurred to move the 
sales area would be low to the lessor. As a result, the Group has deemed that the 
lessor has a substantive right to substitute the asset and as such there is no asset 
identified  within  the  contract.  Given  this,  the  Group  does  not  recognise  lease 
liabilities or right-of-use assets in relation to these leases and continues to account 
for these on a straight-line basis. 

Other  areas  of  estimation  and  judgement  include  estimation  around  expected 
supplier incentives receivable from third parties. Estimates are based on underlying 
and  forecast  sales  data  to  anticipate  the  level  of  incentive  receivable  based  on 
targets  to  be  met  in  the  future.  Sensitivities  to  the  assumptions  for  this  are  not 
expected  to  result  in  a  material  change  in  the  carrying  amount.  The  amount 
recognised as a receivable is reviewed regularly and updated to reflect management’s 
latest best estimate. 

247 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

2. SEGMENT REPORTING

The key Group performance measures are Adjusted Earnings Before Interest, Tax, Depreciation and Amortisation (Adjusted EBITDA) and Adjusted Earnings Before 
Interest and Tax (Adjusted EBIT), both shown pre-exceptional items, as detailed below. The segment reporting is disclosed on a pre-IFRS 16 basis reflecting how results 
are reported to the CODMs and how they are measured for the purposes of covenant testing. Both Adjusted EBITDA and Adjusted EBIT are APMs and these measures 
provide stakeholders with additional useful information to assess the year-on-year trading performance of the Group but should not be considered in isolation of statutory 
measures.

Adjusted EBITDA represents profit for the period before finance costs, finance income, taxation, depreciation, amortisation, exceptional items presented in the Group’s 
Consolidated Income Statement (consisting of exceptional administrative expenses, exceptional cost of sales and exceptional impairment) on a pre-IFRS 16 basis.

The Group has created a new Corporate segment to give management a greater focus on the trading performance of individual divisions. The Corporate segment 
captures central administrative costs including Directors, the costs of being a listed Group and charitable donations to The Watches of Switzerland Group Foundation. 
The expense in the new Europe division represents initial showroom set up costs. The European showrooms were non-trading in the current period.

52 week period ended 1 May 2022

US 
£m

Europe
£m

Corporate
£m

428.4

163.8

(81.4)
(22.6)
(3.1)

56.7

(8.7)

48.0

–

–

–
(0.4)
–

(0.4)

–

(0.4)

Total 
£m

1,238.0

470.6

(226.7)
(73.3)
(8.4)

162.2

(31.9)

–

–

–
(9.0)
–

(9.0)

–

(9.0)

130.3

13.4
(15.9)
0.4
(2.0)
126.2

Revenue

Net margin
Less:
Showroom costs
Overheads
Showroom opening and closing costs

Adjusted EBITDA

Depreciation, amortisation, impairment and loss on disposal of assets

Segment profit/(loss)*

Impact of IFRS 16 (excluding interest on leases)
Net other finance costs
Exceptional reversal of impairment of assets (note 4)
Exceptional administrative costs (note 4)
Profit before taxation for the financial period

UK 
£m

809.6

306.8

(145.3)
(41.3)
(5.3)

114.9

(23.2)

91.7

24 8 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Revenue

Net margin
Less:
Showroom costs
Overheads
Showroom opening and closing costs

Adjusted EBITDA

Depreciation, amortisation, impairment and loss on disposal of assets 

Segment profit/(loss)*

Impact of IFRS 16 (excluding interest on leases)
Net other finance costs
Exceptional gain on trade receivables (note 4)
Exceptional impairment of assets (note 4)
Exceptional administrative costs (note 4)

Profit before taxation for the financial period

UK 
£m

606.5

219.7

(109.2)
(31.6)
(3.2)

75.7

(20.0)

55.7

53 week period ended 2 May 2021

US 
£m

Europe
£m

Corporate
£m

298.6

112.6

(57.4)
(16.2)
(1.3)

37.7

(7.8)

29.9

–

–

–
–
–

–

–

–

–

–

–
(8.0)
–

(8.0)

–

(8.0)

Total 
£m

905.1

332.3

(166.6)
(55.8)
(4.5)

105.4

(27.8)

77.6

13.4
(18.2)
0.2
(4.2)
(5.1)

63.7

*  Segment profit/(loss) is defined as being Earnings Before Interest, Tax, exceptional items and IFRS 16 adjustments (Adjusted EBIT). The segment reporting comparative has been updated to show the new Corporate 

segment.

Entity-wide revenue disclosures

52 week period 
ended 
1 May 2022
£m

53 week period 
ended 
2 May 2021
£m

663.9
72.4
73.3
809.6

382.6
36.4
9.4
428.4

1,046.5
108.8
82.7
1,238.0

512.2
43.8
50.5
606.5

276.3
16.9
5.4
298.6

788.5
60.7
55.9
905.1

UK
Luxury watches
Luxury jewellery
Other
Total

US
Luxury watches
Luxury jewellery
Other
Total

GROUP
Luxury watches
Luxury jewellery
Other
Total

‘Other’ consists of the sale of fashion and classic watches and jewellery, the sale of gifts, servicing, repairs and product insurance. 

Information regarding geographical areas, including revenue from external customers, is disclosed above.

No single customer accounted for more than 10% of revenue in any of the financial periods noted above.

249 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

2. SEGMENT REPORTING (CONTINUED)

Entity-wide non-current asset disclosures

UK
Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Total

US
Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Total

EUROPE
Property, plant and equipment
Right-of-use assets
Total

GROUP
Goodwill
Intangible assets
Property, plant and equipment
Right-of-use assets
Total

3. REVENUE

1 May 2022

£m

2 May 2021

£m

121.6
4.8
68.4
188.9
383.7

38.1
13.3
43.8
102.6
197.8

0.3
2.1
2.4

159.7
18.1
112.5
293.6
583.9

121.6
4.4
62.1
182.0
370.1

13.8
10.8
31.6
71.7
127.9

–
–
–

135.4
15.2
93.7
253.7
498.0

The Group’s disaggregated revenue recognised under contracts with customers relates to the following categories and operating segments:

UK 
US 
Total

UK 
US
Total

52 week period ended 1 May 2022

Sale of goods

£m
777.5
420.1
1,197.6

Rendering of 
services
£m
32.1
8.3
40.4

53 week period ended 2 May 2021

Sale of goods

£m
588.1
293.6
881.7

Rendering of 
services
£m
18.4
5.0
23.4

Total

£m
809.6
428.4
1,238.0

Total

£m
606.5
298.6
905.1

2 50 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 20224. EXCEPTIONAL ITEMS

Exceptional items are those that in the judgement of the Directors need to be separately disclosed by virtue of their size, nature or incidence, in order to draw the 
attention of the reader and to show the underlying business performance of the Group. Such items are included within the Income Statement caption to which they relate 
and are separately disclosed on the face of the Consolidated Income Statement.

EXCEPTIONAL GAIN ON TR ADE RECEIVABLES
Expected credit gains (i)
Total exceptional gain on trade receivables

EXCEPTIONAL IMPAIRMENT OF ASSETS
Reversal/(impairment) of property, plant and equipment (note 11) (ii)
Impairment of right-of-use assets (note 12) (ii)
Reversal of impairment of right-of-use assets (note 12) (ii)
Total exceptional reversal/(impairment) of assets

EXCEPTIONAL ADMINISTR ATIVE EXPENSES
Professional and legal expenses on business combinations (iii) 

EXCEPTIONAL ITEMS FOR IPO (IV )
Share-based payment in respect of the Chief Executive Officer (including employment taxes)
Total exceptional administrative costs

Total exceptional items

Tax impact of exceptional items

52 week period
 ended 
1 May 2022
£m

53 week period
 ended 
2 May 2021
£m

–
–

0.4
–
–
0.4

0.2
0.2

(3.1)
(1.2)
0.1
(4.2)

(0.5)

(0.2)

(1.5)
(2.0)

(1.6)

0.5

(4.9)
(5.1)

(9.1)

1.7

(i)    Expected credit gains
In the period ended 26 April 2020 an exceptional provision of £0.7m was made against in-house credit debtors, linked to the exceptional circumstances impacted by the global pandemic. On 16 September 2020, the 
Group made a one-time payment to remove all future obligations in relation to debt held on recourse. As the Group bears no future liability, the excess credit loss provision of £0.2m in relation to recourse debtors 
was released in the prior period and accordingly reversed through exceptional items to be consistent with where the original charge was recorded.

(ii)   Reversal/impairment of property, plant and equipment and right-of-use assets 
In the prior year £3.1m of the impairment to property, plant and equipment and £1.2m of the impairment to right-of use assets were classified as exceptional expenses due to the materiality and exceptional nature of 
these impairments, which included the impact of the pandemic. These showrooms were impaired to their estimated ‘value-in-use’ recoverable amount.

During FY22 the estimated ‘value-in-use’ recoverable amounts were reassessed taking into account FY22 performance and the latest discounted cash flow for each showroom. As a result of improved trading, an 
impairment reversal of £0.4m has been made at the year end.

(iii)  Professional and legal expenses on business combinations 
Professional and legal expenses on business combinations completed during the periods have been expensed to the Consolidated Income Statement as an exceptional cost as they are regarded as non-trading, non-
underlying costs and are considered to be material by nature. 

(iv)  Exceptional items for IPO
Prior to the IPO on 31 May 2019, the CEO was granted a one-off share option award by the principal selling shareholder, over a portion of their shareholding, in recognition of his contribution to the Company up to 
Admission and to ensure ongoing incentivisation and retention in his role following the IPO. This one-off award was contingent on the CEO’s continued employment until June 2021. The total charge in relation to this 
award was recognised over the two-year period ending June 2021 and is considered exceptional as it is linked to a unique non-recurring event, being the IPO.
All of these items are considered exceptional as they are linked to unique non-recurring events and do not form part of the underlying trading of the Group.

2 51 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

5. OPER ATING PROFIT

Group operating profit for continuing operations is stated after charging the below items:

Depreciation on tangible assets (note 11)
Amortisation of intangible assets (note 10)
Depreciation of right-of-use assets (note 12)

Reversal/(impairment) of property, plant and equipment – exceptional items (note 11)
Impairment of property, plant and equipment (note 11)
Impairment of right-of-use assets – exceptional items (note 12)
Impairment of right-of-use assets (note 12)
Reversal of impairment of right-of-use assets – exceptional items (note 12)

Inventory recognised as an expense
Write down of inventories to net realisable value

FEES PAYABLE TO THE GROUP’S EXTERNAL AUDITOR AND ITS ASSOCIATES IN RESPECT OF:
Audit of these financial statements
Audit related assurance services

52 week period
 ended 
1 May 2022
£m
(27.6)
(2.5)
(40.6)

53 week period
 ended 
2 May 2021
£m
(24.0)
(2.8)
(37.9)

0.4
–
–
–
–

(3.2)
(0.2)
(1.2)
(0.5)
0.1

(774.4)
(0.9)

(575.8)
(2.2)

(0.5)
(0.1)
(0.6)

(0.5)
(0.1)
(0.6)

Impairment of assets and loss on disposal of non-current assets would be presented within administrative expenses had they not been presented separately within the 
Consolidated Income Statement.

6. EMPLOYEES AND DIRECTORS

Staff costs for continuing operations recognised in operating profit for the Group during the period:

Wages and salaries
Social security costs 
Share-based payments including exceptional costs (note 22)
Share-based payments social security costs
Pensions costs – defined contribution schemes (note 20) 
Pensions costs – defined benefit scheme (note 20) 
Total

Average number of people (including Executive Directors) employed:

Retail staff 
Services staff 
Administrative staff
Total

Average Full Time Equivalents (FTE) (including Executive Directors) employed:

Retail staff
Services staff
Administrative staff
Total

Further disclosure of the amounts paid to key management is included within note 24. 

2 52 

52 week period
 ended 
1 May 2022
£m
104.7
8.6
3.2
1.1
2.1
0.2
119.9

53 week period
 ended 
2 May 2021
£m
83.7
7.0
5.7
2.7
2.0
0.2
101.3

52 week period
 ended 
1 May 2022
1,756
94
583
2,433

53 week period
 ended 
2 May 2021
1,577
77
534
2,188

52 week period
 ended 
1 May 2022
1,604
91
558
2,253

53 week period
 ended 
2 May 2021
1,403
75
506
1,984

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 20227. NET FINANCE COST

FINANCE COSTS
Interest payable on long term borrowings
Interest payable on short term borrowings
Amortisation of capitalised transaction costs
Other interest payable
Unwinding of discount on deferred consideration
Interest on lease liabilities (note 12)
Net foreign exchange loss on financing activities
Net interest expense on net defined benefit liabilities (note 20)
Total finance costs

FINANCE INCOME
Interest income on trade receivables
Net foreign exchange gain on financing activities
Other interest receivable
Total finance income

Total net finance cost

52 week period
 ended 
1 May 2022 
£m

53 week period
 ended 
2 May 2021
£m

(2.9)
(0.1)
(0.7)
–
–
(12.2)
–
(0.1)
(16.0)

–
0.1
–
0.1

(2.8)
(1.1)
(1.1)
(0.1)
(0.2)
(12.7)
(0.3)
(0.1)
(18.4)

0.1
–
0.1
0.2

(15.9)

(18.2)

On 4 June 2019, the Group entered into a facility consisting of a term loan for £120.0m and a revolving credit facility of £50.0m. Interest on the Term Loan, which is fully 
drawn, is currently charged at SONIA plus a Credit Adjustment Swap (CAS) charge to compensate for the LIBOR change to SONIA plus 1.75% margin (PY: LIBOR plus 
1.75%). The Group is charged at SONIA plus CAS plus 1.50% on the revolving credit facility if the facility was drawn down (PY: LIBOR plus 1.50%). The margin on the 
term loan ranges from 1.75% to 2.80% and the revolving credit facility ranges from 1.50% to 2.55% based on the leverage of the Group. The UK facility expires on 4 June 
2024. The term loan facility is unsecured and is cross guaranteed by subsidiary entities.

In the prior period, during the pandemic, the Group entered into an additional £45.0m financing facility which was provided by the lenders under the Government’s 
CLBILS scheme. This was repaid and cancelled in FY21.

Short term borrowings consist of the revolving credit facility noted above and an asset backed lending (ABL) facility held in US Dollars of US$60m. The ABL facility expires 
in April 2023 and interest would be charged at US LIBOR plus the margin which ranges from 1.25% to 1.75%. Amounts outstanding on the revolving credit facility totalled 
£nil (2021: £nil) and amounts outstanding on the ABL facility totalled £nil (2021: £nil).

Amounts undrawn on the facilities totalled £97.7m (2021: £77.5m). Borrowing on the US ABL facility is restricted to the lower of US$60.0m and the borrowing base which 
is determined by reference to the assets held by the US entities. 

8. TA X ATION 

Tax charge for the period
The tax charge for the period is shown below. Tax is made up of current and deferred tax. Current tax is the amount payable on the taxable income in the period and 
any adjustments to tax payable in previous periods. 

CURRENT TA X:
Current UK tax on profits for the period
Current US tax on profits for the period
Adjustments in respect of prior periods – UK
Adjustments in respect of prior periods – US 
Total current tax

DEFERRED TA X:
Origination and reversal of temporary differences
Impact of change in tax rate
Adjustments in respect of prior periods
Total deferred tax
Tax expense reported in the Income Statement 

2 53 

52 week period
 ended
1 May 2022
£m

53 week period
 ended
 2 May 2021
£m

14.2
7.0
(0.4)
0.2
21.0

5.8
(1.5)
(0.1)
4.2
25.2

11.3
0.9
–
0.7
12.9

1.9
–
(1.7)
0.2
13.1

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

8. TA X ATION (CONTINUED)

Factors affecting the tax charge in the period
The tax rate for the current period varied from the standard rate of corporation tax in the UK due to the following factors:

Profit before taxation 

Notional taxation at standard UK corporation tax rate of 19%

Non-deductible expenses
US tax differentials
Adjustments due to deferred tax rate change*
Adjustments in respect of prior periods
Tax expense reported in the Income Statement

52 week period ended 1 May 2022

Underlying 
operations
£m

127.7

24.3

0.7
2.4
(1.5)
(0.2)
25.7

Exceptional items

£m

(1.6)

(0.3)

–
–
–
(0.2)
(0.5)

Total

£m

126.1

24.0

0.7
2.4
(1.5)
(0.4)
25.2

* 

 The UK Government announced that the rate of corporation tax will increase to 25% with effect from 1 April 2023. This was substantively enacted on 24 May 2021. This change has been reflected in the value of 
the deferred tax balances outstanding at the end of the FY22 period based on an estimate as to when the deferred asset or liability is expected to unwind.

Profit before taxation 

Notional taxation at standard UK corporation tax rate of 19%

Non-deductible expenses
Recognition of UK tax losses
Overseas tax differentials
Adjustments in respect of prior periods
Tax expense reported in the Income Statement

53 week period ended 2 May 2021

Underlying 
operations
£m

72.8

13.8

1.5
(1.2)
1.7
(1.0)
14.8

Exceptional items

£m

(9.1)

(1.7)

–
–
–
–
(1.7)

Total

£m

63.7

12.1

1.5
(1.2)
1.7
(1.0)
13.1

Tax recognised in other comprehensive income 
In addition to the amount charged to the Consolidated Income Statement, tax movements recognised in other comprehensive income were as follows:

CURRENT TA X:
Foreign exchange difference on translation of foreign operations

DEFERRED TA X:
Pension benefit obligation
Tax charge in other comprehensive income 

Foreign exchange difference on translation of foreign operations
Total movements in other comprehensive income

52 week period
 ended 
1 May 2022
£m

53 week period
 ended 
2 May 2021
£m

(1.2)

(1.7)

(0.2)
(1.4)

–
(1.4)

–
(1.7)

(0.5)
(2.2)

Deferred tax
Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences that arise when the carrying value of assets and liabilities 
differs between accounting and tax treatments. Deferred tax assets represent the amounts of income taxes recoverable in the future in respect of those differences, while 
deferred tax liabilities represent the amounts of income taxes payable in the future in respect of those differences. 

2 54 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022The deferred tax is made up of:

Deferred tax assets (UK)
Deferred tax liabilities (US)
Total

Accelerated capital allowances 
Interest deductions available in future periods
Pension benefit obligations
Unused tax losses
Deferred tax on leases (IFRS 16)
Share-based payments
Intangible assets
Other temporary difference
Total

(i)
(ii)
(iii)
(iv)
(v)
(vi)
(vii)
(viii)

The material amounts are explained below:

1 May 2022
£m
10.3
(0.4)
9.9

1 May 2022
£m
(3.3)
1.2
0.1
2.1
4.7
3.7
(2.7)
4.1
9.9

2 May 2021
£m
14.4
–
14.4

2 May 2021
£m
(0.9)
1.5
0.5
4.1
4.0
4.9
(2.3)
2.6
14.4

(i) 

 The Group has a deferred tax liability for fixed assets (advanced capital allowances) as a result of bonus depreciation in the US and the availability of the super 
deduction in the UK, reducing the tax value of the assets

(ii)  Interest losses not utilised as they arise are available for offset against interest income in future years

(iii)  Company contributions exceeded the amounts charged to pension scheme assets during the year

(iv)  The tax losses relate to US losses that will be used based on restricted amounts in accordance with US tax legislation

(v)  The deferred tax on leases relates to future deductions arising from IFRS 16 adjustments

(vi)  The asset for share-based payments relates to the market value of the shares accrued at the balance sheet date which will be deductible when the shares vest

(vii) The liability for intangible assets relates mainly to goodwill that is deductible for tax purposes and as such reduces in value compared to the account’s value

(viii)  Other temporary differences relate to timing differences whereby costs have been added back in the year but will be deductible in a later year, principally in the US

The deferred tax movement in the period is as follows: 

Balance at 3 May 2021
Arising on business combinations
RECOGNISED IN THE INCOME STATEMENT:
Accelerated capital allowances
Pension benefit obligations
Unused tax losses
Interest deductions available in future years
Deferred tax on leases (IFRS 16)
Share-based payments
Intangible fixed assets
Other temporary differences
RECOGNISED IN OTHER COMPREHENSIVE INCOME:
Pension benefit obligations
RECOGNISED DIRECTLY WITHIN EQUITY:
Share-based payments
Foreign exchange differences
Balance at 1 May 2022

52 week period
 ended 
1 May 2022
£m

53 week period
 ended 
2 May 2021
£m

14.4
1.0

(2.4)
(0.2)
(2.0)
(0.3)
0.7
(0.3)
(0.4)
0.7

(0.2)

(1.1)
–
9.9

12.3
–

5.7
(0.1)
(4.3)
(4.9)
0.3
3.0
–
0.1

–

2.9
(0.6)
14.4

Interest deductions available in future years have no expiry date and have been fully recognised. These interest deductions will be fully utilised against future taxable profits 
as and when they arise.

In addition to the deferred tax asset above, the Group has additional unrecognised gross tax losses of £4.2m (2021: £4.2m). These are unrecognised as it is uncertain as 
to whether the losses will be capable of utilisation. There is no expiry date applicable to the use of these losses. 

2 55 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

9. EARNINGS PER SHARE (EPS)

BASIC 
EPS
EPS adjusted for exceptional items
EPS adjusted for exceptional items and pre-IFRS 16
DILUTED
EPS
EPS adjusted for exceptional items
EPS adjusted for exceptional items and pre-IFRS 16

52 week period
 ended 
1 May 2022

53 week period
 ended 
2 May 2021

42.2p
42.6p
41.8p

42.0p
42.4p
41.6p

21.1p
24.2p
23.8p

21.1p
24.2p
23.8p

Basic EPS is based on the profit for the year attributable to the equity holders of the Parent Company divided by the weighted average number of shares. 

Diluted EPS is calculated by adjusting the weighted average number of shares used for the calculation of basic EPS as increased by the dilutive effect of potential ordinary 
shares. 

The following table reflects the profit and share data used in the basic and diluted EPS calculations:

Profit after tax attributable to equity holders of the Parent Company 
ADD BACK:
Exceptional cost of sales – net of tax
Exceptional (reversal)/impairment of assets – net of tax
Exceptional administrative expenses – net of tax
Profit adjusted for exceptional items
Pre-exceptional IFRS 16 adjustments, net of tax
Profit adjusted for exceptional items and IFRS 16

The following table reflects the share data used in the basic and diluted EPS calculations:

WEIGHTED AVER AGE NUMBER OF SHARES:
Weighted average number of ordinary shares in issue
Weighted average shares for basic EPS
Weighted average dilutive potential shares
Weighted average shares for diluted EPS

52 week period
 ended 
1 May 2022
£m

53 week period
 ended 
2 May 2021
£m

101.0

–
(0.4)
1.5
102.1
(2.0)
100.1

50.6

(0.1)
3.3
4.2
58.0
(0.9)
57.1

52 week period
 ended 
1 May 2022

53 week period
 ended 
2 May 2021

‘000
239,483
239,483
1,119
240,602

‘000
239,456
239,456
160
239,616

2 56 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 202210. INTANGIBLE ASSETS

COST
At 3 May 2021
Additions
Acquired on business acquisition (note 25)
Disposals
Foreign exchange differences
At 1 May 2022

ACCUMULATED AMORTISATION AND IMPAIRMENT
At 3 May 2021
Charge for the period
Disposals
Foreign exchange differences
At 1 May 2022
NET BOOK VALUE
At 1 May 2022
At 2 May 2021

COST
At 27 April 2020
Additions
Acquired on business acquisition (note 25)
Disposals
Foreign exchange differences
At 2 May 2021

ACCUMULATED AMORTISATION AND IMPAIRMENT
At 27 April 2020
Charge for the period
Disposals
Foreign exchange differences
At 2 May 2021
NET BOOK VALUE
At 2 May 2021
At 26 April 2020

Goodwill
£m

135.4
–
21.3
–
3.0
159.7

–
–
–
–
–

159.7
135.4

Goodwill
£m

137.1
–
0.1
–
(1.8)
135.4

–
–
–
–
–

135.4
137.1

1 May 2022

Brands Agency agreement Computer software
£m

£m

£m

10.7
–
2.2
–
1.1
14.0

2.2
0.4
–
0.3
2.9

11.1
8.5

2.5
–
–
–
0.3
2.8

0.9
0.3
–
0.1
1.3

1.5
1.6

2 May 2021

8.8
2.2
–
(0.6)
0.1
10.5

3.7
1.8
(0.6)
0.1
5.0

5.5
5.1

Brands Agency agreement Computer software
£m

£m

£m

11.9
–
0.1
–
(1.3)
10.7

2.1
0.3
–
(0.2)
2.2

8.5
9.8

2.8
–
–
–
(0.3)
2.5

0.7
0.3
–
(0.1)
0.9

1.6
2.1

10.2
2.0
–
(3.2)
(0.2)
8.8

4.4
2.2
(2.9)
–
3.7

5.1
5.8

Total
£m

157.4
2.2
23.5
(0.6)
4.5
187.0

6.8
2.5
(0.6)
0.5
9.2

177.8
150.6

Total
£m

162.0
2.0
0.2
(3.2)
(3.6)
157.4

7.2
2.8
(2.9)
(0.3)
6.8

150.6
154.8

On 2 September 2021, the Group acquired the trade and assets of one showroom from Ben Bridge Jeweler Inc. On 15 October 2021, the Group acquired the trade and 
assets of one showroom from Timeless Watch Exchange LLC. On 1 December 2021, the Group acquired the trade and assets of three showrooms from Betteridge 
Jewelers, Inc., Gotthelfs Acquisition Corp., and Vail Village Jewelers, Inc (‘Betteridge’). See note 25 for further details.

The Brand category is formed of intangible assets recognised on the business combinations of Mayors Jewelers, Analog Shift LLC, and Betteridge. Mayors Jewelers and 
Analog:Shift were both acquired in previous reporting periods, and the additional £2.2m Betteridge brand was acquired as part of the business combination which took 
place on 1 December 2021 (see note 25). The Betteridge brand has been given a ten-year life. 

As at 1 May 2022, the Mayors Jewelers’ brand had a remaining useful economic life of 26 (2021: 27) years, the Analog:Shift brand had a remaining useful economic life of 
3 (2021: 4) years, and the Betteridge brand had a remaining useful life of 115 months.

The Agency agreement category is solely formed of the intangible assets recognised on the business combination in relation to the showrooms within the Wynn Resorts, 
acquired in December 2017. As at 1 May 2022, the Agency agreements had a remaining useful economic life of 6 (2021: 7) years.

2 57 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

10. INTANGIBLE ASSETS (CONTINUED)

Impairment tests for goodwill
As noted within the accounting policies, goodwill is allocated between groups of Cash Generating Units (CGUs) for the purposes of impairment testing. CGUs are 
grouped due to sharing centralised functions and management, and this represents the smallest identifiable group of assets that generate independent cash flows that are 
monitored by management and the Chief Operating Decision Makers (CODMs). Subsequent acquisitions generate independent cash flows and are monitored separately, 
hence goodwill has been allocated to groups of CGUs on that basis. 

Goodwill is monitored by management based on the categories set out below. Goodwill relating to the Heritage CGU consists of the Goldsmiths, Mappin & Webb and 
Watches of Switzerland businesses (included in the UK segment) which were purchased as part of the acquisition of Watches of Switzerland Group Limited (formerly 
Aurum Holdings Limited) in the period to 4 May 2014. 

A summary of the groups of CGUs and allocation of goodwill held by the Group is presented below:

Heritage
Mayors Jewelers
The Wynn Resorts
Analog:Shift
Ben Bridge
Timeless Watch Exchange
Betteridge
Total 

1 May 2022
£m
121.6
12.1
3.0
0.2
1.0
5.3
16.5
159.7

2 May 2021
£m
121.6
11.0
2.7
0.1
–
–
–
135.4

As at each period end, the recoverable amount of all groups of CGUs, owned for greater than 12 months, has been determined based on value-in-use calculations. Value-
in-use calculations are underpinned by the Group's budgets and strategic plans -covering a three-year period, which have regard to historical performance and knowledge 
of the current market, together with management's view on the future achievable growth and committed initiatives. The cash flows which derive from the budgets and 
strategic plans are pre-tax and include ongoing maintenance capital expenditure. Cash flows beyond the three-year period are extrapolated using the estimated long term 
growth rates. Other than detailed strategic plans, the key assumptions for the value-in-use calculations are the long term growth rates and the pre-tax discount rate, which 
takes into account the impact of IFRS 16 lease liabilities. 

Sales growth (% annual growth rate)
Long term growth rate
Pre-tax discount rate

52 week period ended 1 May 2022

53 week period ended 2 May 2021

Heritage Mayors Jewelers
13.1%
2.0%
11.4%

13.0%
2.0%
11.3%

The Wynn 
Resorts
4.3%
2.0%
11.4%

Analog:Shift
133.0%
2.0%
11.4%

Heritage Mayors Jewelers
11.9%
2.0%
11.4%

16.0%
2.0%
10.7%

The Wynn 
Resorts
12.5%
2.0%
11.4%

Analog:Shift
n/a
n/a
n/a

Sensitivity analysis
Whilst  management  believe  the  assumptions  are  realistic,  it  is  possible  that  an  impairment  would  be  identified  if  any  of  the  above  key  assumptions  were  changed 
significantly. A sensitivity analysis has been performed on each of these key assumptions with other variables held constant. Given on going uncertainties in the global 
economy, including the impact of the pandemic on the Group’s operations, management have considered increased sensitivities. Despite this, management have concluded 
that there are no reasonably possible changes in any key assumptions that would cause the carrying amount of goodwill to exceed the value-in-use.

2 58 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 202211. PROPERTY, PL ANT AND EQUIPMENT

COST
At 3 May 2021
Additions
Acquired on business acquisition (note 25)
Disposals
Foreign exchange differences
At 1 May 2022

ACCUMULATED DEPRECIATION
At 3 May 2021
Charge for the period
Impairment/(reversal of impairment)
Reversal of impairment – exceptional items
Disposals
Foreign exchange differences
At 1 May 2022

NET BOOK VALUE
At 1 May 2022
At 2 May 2021

COST
At 27 April 2020
Additions
Disposals
Foreign exchange differences
At 2 May 2021

ACCUMULATED DEPRECIATION
At 27 April 2020
Charge for the period
Impairment 
Impairment – exceptional items
Disposals
Foreign exchange differences
At 2 May 2021

NET BOOK VALUE
At 2 May 2021
At 27 April 2020

Land and buildings

£m

3.3
–
–
(0.6)
–
2.7

1.8
0.3
0.1
–
(0.4)
–
1.8

0.9
1.5

Land and buildings

£m

3.9
–
(0.6)
–
3.3

1.9
0.4
–
0.1
(0.6)
–
1.8

1.5
2.0

1 May 2022

Fittings and 
equipment
£m

162.7
41.0
2.8
(9.5)
5.4
202.4

70.5
27.3
(0.1)
(0.4)
(8.2)
1.7
90.8

111.6
92.2

2 May 2021

Fittings and 
equipment
£m

151.6
24.1
(7.7)
(5.3)
162.7

52.3
23.6
0.3
3.0
(7.3)
(1.4)
70.5

92.2
99.3

Total

£m

166.0
41.0
2.8
(10.1)
5.4
205.1

72.3
27.6
–
(0.4)
(8.6)
1.7
92.6

112.5
93.7

Total

£m

155.5
24.1
(8.3)
(5.3)
166.0

54.2
24.0
0.3
3.1
(7.9)
(1.4)
72.3

93.7
101.3

Expenditure on assets in the course of construction at 1 May 2022 was £12.8m (2021: £12.9m). The cost of assets which continue to be used that have a nil net book value 
(excluding impaired assets) total £14.6m (2021: £7.0m). The loss on disposal of £1.5m (2021: £0.4m) includes £1.0m following a showroom fire in the period.

2 59 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

11. PROPERTY, PL ANT AND EQUIPMENT (CONTINUED)

Impairment of property, plant and equipment and right-of-use assets
For impairment testing purposes, the Group has determined that each showroom is a separate CGU. Each CGU is tested for impairment at the balance sheet date if any 
indicators of impairment have been identified. 

The value-in-use of each CGU is calculated based on the Group’s latest budget and forecast cash flows, covering a three-year period, which have regard to historic 
performance and knowledge of the current market, together with the Group’s views on the future achievable growth. Cash flows beyond this three-year period are 
extrapolated using a long term growth rate based on management’s future expectations, with reference to forecast GDP growth. These growth rates do not exceed the 
long term growth rate for the Group’s operations in the relevant territory. 

The key assumptions in the value-in-use calculations are the growth rates of sales and gross profit margins, long term growth rates and the risk-adjusted pre-tax discount 
rate. Pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using the capital asset pricing model, the inputs of 
which include a country risk-free rate, equity risk premium and a risk adjustment (beta). The pre-tax discount rates are 11.3% in the UK and 11.4% in the US. Pre-tax 
discount rates are used to discount pre-tax cash flows. The post-tax discount rates, calculated in the same manner as the pre-tax discount rates, are 9.0% in the UK to 
9.5% in the US.

During the prior period, the Group recognised an impairment charge of £3.4m relating to property, plant and equipment and £1.7m relating to right-of-use assets as a 
result of showroom impairment testing. In the current period an impairment reversal of £0.4m has been recognised in relation to property, plant and equipment following 
an improvement in showroom performance. The Group reviewed the profitability of its showroom network, taking into account the potential future impact on consumer 
demand. At 1 May 2022 all showroom asset values are lower than their value-in-use recoverable amount.

As disclosed in the accounting policies (note 1), the cash flows used within the impairment model are based on assumptions which are sources of estimation uncertainty 
and small movements in these assumptions could lead to further impairments. Management has performed sensitivity analysis on the key assumptions in the impairment 
model using reasonably possible changes in these key assumptions across the showroom portfolio.

Sales growth rates are in line with the growth rate in the Guidance issued (given on page 74). Reducing sales growth by 5.0% in years two and three from the three-year 
plan would result in an increase in the impairment charge of £nil. A 2.0% increase in the discount rate would increase the impairment charge by £nil. In combination, a 
5.0% fall in sales growth from the three-year plan and a 2.0% increase in discount rate would increase the impairment charge by £0.1m. Reasonably possible changes of 
the other assumptions would have no further significant impact on the impairment charge.

12. LEASES

Group as a lessee
Right-of-use assets have been grouped into two groups being Properties and Other. Properties are defined as land and buildings leased for our showrooms and offices 
which are generally leased for between five and ten years with some office buildings leased for longer. Other leases are mainly motor vehicles which are in general leased 
for four years. There are several lease contracts that include extension and termination options and variable lease payments. Management assess the lease term at 
inception based on facts and circumstances applicable to each property including the period over which the investment appraisal was initially considered. 

Management review the retail lease portfolio on an ongoing basis, taking into account retail performance and future trading expectations. In certain instances, management 
may exercise break options, negotiate lease reductions or decide not to negotiate a lease extension at the end of the lease term. The most significant factor impacting 
future lease payments is changes management choose to make to the showroom portfolio. 

A number of the retail property leases incur payments based on a percentage of revenue achieved at the location. Changes in future variable lease payments will typically 
reflect changes in the Group’s retail revenues. In line with IFRS 16, variable lease payments which are not linked to an index are not included in the lease liability.

The Group also has certain leases with lease terms of 12 months or less and leases of office equipment with low-value. The Group applies the ‘short term lease’ and ‘lease 
of low-value assets’ recognition exemptions for these leases.

Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:

Right-of-use assets

At 3 May 2021
Additions
Disposals
Depreciation
Leases renewed during the period
Lease breaks
Lease modifications and extensions
Foreign exchange differences
At 1 May 2022

Properties
£m

Other
£m

253.2
32.2
–
(40.4)
36.9
(0.2)
3.0
8.1
292.8

0.5
0.6
(0.1)
(0.2)
–
–
–
–
0.8

Total
£m

253.7
32.8
(0.1)
(40.6)
36.9
(0.2)
3.0
8.1
293.6

260 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Right-of-use assets

At 27 April 2020
Additions
Disposals
Depreciation
Leases renewed during the period
Rent reviews
Lease breaks
Lease modifications and extensions
Impairment
Impairment – exceptional items
Reversal of impairment – exceptional items
Foreign exchange differences
At 2 May 2021

Set out below are the carrying amounts of lease liabilities and the movements during the period:

Lease liabilities

At 3 May 2021
Additions
Disposals
Interest
Leases renewed during the period
Lease breaks
Lease modifications and extensions
Payments
Foreign exchange differences
At 1 May 2022

Lease liabilities

At 27 April 2020
Additions
Interest
Leases renewed during the period
Rent reviews
Lease breaks
Lease modifications and extensions
Payments
Foreign exchange differences
At 2 May 2021

Properties
£m

Other
£m

250.8
37.5
–
(37.6)
11.3
4.7
(3.0)
0.9
(0.5)
(1.2)
0.1
(9.8)
253.2

0.9
0.1
(0.2)
(0.3)
–
–
–
–
–
–
–
–
0.5

Properties
£m

Other
£m

(300.9)
(31.6)
0.1
(12.2)
(35.3)
0.2
(3.0)
52.7
(9.9)
(339.9)

(0.5)
(0.6)
0.1
–
–
–
–
0.3
–
(0.7)

Properties
£m

Other
£m

(307.3)
(36.9)
(12.7)
(10.9)
(4.7)
4.1
(0.7)
56.4
11.8
(300.9)

(0.7)
(0.1)
–
–
–
–
–
0.3
–
(0.5)

Total
£m

251.7
37.6
(0.2)
(37.9)
11.3
4.7
(3.0)
0.9
(0.5)
(1.2)
0.1
(9.8)
253.7

Total
£m

(301.4)
(32.2)
0.2
(12.2)
(35.3)
0.2
(3.0)
53.0
(9.9)
(340.6)

Total
£m

(308.0)
(37.0)
(12.7)
(10.9)
(4.7)
4.1
(0.7)
56.7
11.8
(301.4)

261 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

12. LEASES (CONTINUED)

The following are the amounts recognised in the Consolidated Income Statement:

Depreciation expense of right-of-use assets
Interest expense on lease liabilities
Gain/(loss) on lease disposal
Net impairment of right-of-use assets
Lease modifications and extensions
Expense relating to short term leases (included within cost of sales)
Variable lease payments (included within cost of sales)
Total amount recognised in the Consolidated Income Statement

52 week period
ended
1 May 2022
£m
(40.6)
(12.2)
0.1
–
0.8
(0.4)
(7.0)
(59.3)

53 week period
ended
2 May 2021
£m
(37.8)
(12.7)
(0.2)
(1.7)
1.2
(0.1)
(2.6)
(53.9)

Rental expense for contracts not in the scope of IFRS 16 totalled £3.2m (2021: £3.7m). Contracts not in the scope of IFRS 16 are contracts that were considered to be 
leases under IAS 17 which do not meet the definition under IFRS 16, principally because the supplier is considered to have substantive substitution rights over the 
associated assets. 

Total cash flows in relation to leases, as defined in IFRS 16, in the 52 week period ended 1 May 2022 are £56.8m (2021: £58.1m). This relates to payments of £40.8m 
(2021: £44.0m) of lease principal, £12.2m (2021: £12.7m) of lease interest, £3.4m (2021: £1.2m) of variable lease payments and £0.4m (2021: £0.2m) of other lease 
payments principally relating to short term leases and leases in which tenancy has continued after the lease term has ended.

Maturity analysis of lease liabilities
The below table gives the undiscounted cash flows which relate to the leases recognised in line with IFRS 16: 

Within 1 year
Between 1 and 2 years
Between 2 and 3 years
Between 3 and 4 years
Between 4 and 5 years
Total for the periods thereafter
Total

1 May 2022
£m
58.5
56.1
53.8
47.3
43.6
139.8
399.1

2 May 2021
£m
49.2
50.1
44.9
43.3
37.6
137.3
362.4

As at 1 May 2022, 10 (2021: 12) leases have cash flows that exceed ten years. The value of undiscounted cash flows greater than ten years totals £14.5m (2021: £17.7m).

Future possible cash outflows not included in the lease liability
Some leases contain break clauses to provide operational flexibility. In some instances, the Group has identified certain leases where it is reasonably likely that a break will 
be served and as such have reflected this in the term of the lease. Potential future undiscounted lease payments not included in the reasonably certain lease term and 
hence not included in lease liabilities total £4.5m (2021: £4.3m). 

Future increases or decreases in rentals linked to an index or rate, which is applicable to two properties, are not included in the lease liability until the change in cash flows 
takes effect. Approximately 54.3% of leases will be subject to rent reviews in future periods with rental changes linked rent reviews which typically occur on a five-yearly 
basis. The Group is committed to payments totalling £51.1m (2021: £35.1m) in relation to leases that have been agreed but have not yet commenced and as such, do not 
form part of the lease liability balance and neither included within the maturity analysis above.

Impairment of right-of-use assets
The Group has incurred a net impairment charge of £nil (2021: £1.7m) in the year in relation to right-of-use assets. Refer to note 11 for further disclosure relating to 
impairment of non-current assets including right-of-use assets.

262 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 202213. TR ADE AND OTHER RECEIVABLES

Trade receivables
Other receivables
Allowance for expected credit losses

Prepayments
Total

1 May 2022

2 May 2021

Current
£m
5.1
9.0
(0.2)
13.9
5.7
19.6

Non-current
£m
–
2.7
–
2.7
–
2.7

Current
£m
3.7
3.2
(0.2)
6.7
3.1
9.8

Non-current
£m
–
0.6
–
0.6
–
0.6

Included within trade receivables are amounts receivable from third parties which provide credit arrangements with our customers. Prepayments relate mainly to prepaid 
property rates and service charges and insurance prepayments, and other receivables relate mainly to supplier incentives receivable. There are no material differences 
between the fair values and book values stated above.

Movements on the allowance for expected credit losses (ECLs) for impairment of trade and other receivables are as follows:

Opening balance
Increase in allowance – cost of sales
Receivables written off during the period as uncollectable
Decrease in allowance – exceptional items (note 4)
Released due to the sale of trade receivables
Foreign exchange differences
Balance at period end

1 May 2022
£m
0.2
0.1
(0.1)
–
–
–
0.2

2 May 2021
£m
4.5
0.2
(2.3)
(0.2)
(1.7)
(0.3)
0.2

On 16 September 2020, the Group made a one-time payment to remove all future obligations in relation to debt held on recourse. As the Group bears no future liability, 
the excess credit loss provision of £0.2m in relation to recourse debtors was been released and was accordingly been reversed through exceptional items in the prior 
year.

On 13 November 2020, the Group signed an agreement for the sale of all remaining in-house credit debtors. Following the sale, the Group has no future liability in relation 
to these debtors. The consideration received was in line with the carrying value of the debt held resulting in a £nil gain or loss through the Consolidated Income Statement 
in the prior year.

14. INVENTORIES

Finished goods
Work in progress
Inventories

15. CASH AND CASH EQUIVALENTS

Cash at bank and in hand
Cash in transit
Cash and cash equivalents

1 May 2022
£m
305.2
1.8
307.0

1 May 2022
£m
95.4
10.5
105.9

2 May 2021
£m
225.5
0.9
226.4

2 May 2021
£m
66.8
9.3
76.1

Included in cash and cash equivalents is restricted cash of £13.8m (2021: £9.9m). Restricted cash is defined as cash controlled by the Group but which is not freely useable 
by the Group in day-to-day operations. £9.6m (2021: £9.2m) relates to amounts which are contractually restricted based on third party agreements and required liquidity 
reserves, with regard to the Group’s provision of insurance services. As at 1 May 2022, the Group has £4.2m held in escrow, whereby the cash is restricted, relating to a 
business combination. In the prior period $1.0m of the restricted cash was held with a third party on retention.

263 

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continued

16. TR ADE AND OTHER PAYABLES

Trade payables
Other taxation and social security
Accruals and deferred income
Total

1 May 2022

2 May 2021

Current
£m
(112.4)
(7.2)
(80.5)
(200.1)

Non-current
£m
–
–
(1.3)
(1.3)

Current
£m
(72.9)
(7.4)
(69.3)
(149.6)

Non-current
£m
–
–
(2.1)
(2.1)

Trade payables do not bear interest and are generally settled within 30 to 60 days. Accruals and deferred income do not bear interest. 

17. GOVERNMENT GR ANTS

During the prior period, government grants were received to support certain administrative expenses during the pandemic. All attached conditions were complied with 
before recognition in the Consolidated Income Statement. 

The grants were associated to two schemes that operated differently from one another. One scheme operated on a claims basis, where cash was received after the 
expense has been incurred (UK furlough scheme), and the other on an up-front basis, where cash was received prior to the expense being incurred (US Paycheck 
Protection Program). These have been presented separately on the face of the Consolidated Balance Sheet and also below. 

Below is the reconciliation of government grants receivable (UK furlough scheme):

Opening balance
Released to Income Statement
Cash received during the period
Balance at period end

52 week period
 ended 
1 May 2022

53 week period
 ended 
2 May 2021

£m
–
–
–
–

£m
2.6
6.8
(9.4)
–

During the prior period, the Group made a voluntary decision to repay all UK furlough scheme support relating to the period. The £6.8m support received was repaid 
in July 2021.

Below is the reconciliation of government grants received (US Paycheck Protection Program):

Opening balance
Cash received during the period
Released to Income Statement
Foreign exchange movements
Balance at period end

52 week period
 ended 
1 May 2022
£m
–
–
–
–
–

53 week period
 ended 
2 May 2021
£m
(1.2)
(2.9)
4.0
0.1
–

264 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 202218. PROVISIONS 

Dilapidations

Movement of dilapidations provision

Opening balance
Charged to Income Statement
Utilised
Balance at period end

1 May 2022

2 May 2021

Current
£m
(1.0)
(1.0)

Non-current
£m
(4.1)
(4.1)

Current
£m
(0.8)
(0.8)

Non-current
£m
(2.5)
(2.5)

52 week period
 ended 
1 May 2022
£m
(3.3)
(2.1)
0.3
(5.1)

53 week period
 ended 
2 May 2021
£m
(2.0)
(1.7)
0.4
(3.3)

The dilapidations provision comprises obligations for showroom remediation costs to be incurred in compliance with applicable legal and environmental regulations 
together with constructive obligations stemming from established practice once the property leases have expired. The key estimates associated with calculating the 
provision relate to the cost of repair or replacement to perform the necessary remediation work as at the reporting date together with determining the year of retirement. 
Estimates are updated annually based on the total estimated remaining life of leases.

19. BORROWINGS

NON-CURRENT
Term loan 
Associated capitalised transaction costs
Total borrowings

1 May 2022
£m

2 May 2021
£m

(120.0)
1.4
(118.6)

(120.0)
2.1
(117.9)

Short term borrowings are supported by cross guarantees from various subsidiaries. In addition the US ABL facility is secured by a pledge against US inventory. 

Detail on the Group’s borrowing is given in note 7. 

Analysis of net debt

Cash and cash equivalents
Term loan
Net debt excluding capitalised transaction costs (pre-IFRS 16)

Capitalised transaction costs

Net debt (pre-IFRS 16)

Lease liabilities

Total net debt

2 May 2021

£m
76.1
(120.0)
(43.9)

2.1

(41.8)

(301.4)

(343.2)

Cash 
flow
£m
26.5
–
26.5

–

26.5

53.0

79.5

Non-cash changes1

Foreign exchange

1 May 2022

£m
–
–
–

(0.8)

(0.8)

(82.3)

(83.1)

£m
3.3
–
3.3

0.1

3.4

(9.9)

(6.5)

£m
105.9
(120.0)
(14.1)

1.4

(12.7)

(340.6)

(353.3)

1  Non-cash changes are principally lease liability interest charges, additions and revisions.

Cash and cash equivalents consists of cash at bank and in hand of £95.4m (2021: £66.8m) and cash in transit of £10.5m (2021: £9.3m).

The key covenant tests attached to the Group’s facilities are a measure of net debt to EBITDA and the Fixed Charge Cover Ratio (FCCR) at each April and October. Net 
debt to EBITDA is defined as the ratio of total net debt at the reporting date to the last 12 months Adjusted EBITDA. This ratio must not exceed 3. The FCCR is the ratio 
of Adjusted EBITDA plus rent to the total finance charge and rent for the 12 months to the reporting date. This ratio must exceed 1.6. The covenant tests at October 
2019 and April 2020 were fully met. On 18 June 2020, the covenant tests of the Group’s facilities were replaced with a monthly minimum liquidity headroom covenant of 
£20.0m for the period of June 2020 to September 2021. The Directors sought the replacement of covenants to provide further flexibility to deal with any unexpected 
circumstances during that period. The £20.0m minimum headroom covenant was satisfied for each month end to September 2021. 

After the covenant waiver period, at 31 October 2021 and 1 May 2022, the Group comfortably satisfied the original covenant tests with net debt to EBITDA being less 
than 3 and the FCCR exceeding 1.6.

265 

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continued

20. POST-EMPLOYMENT BENEFIT OBLIGATIONS

Defined contribution schemes
The Group operates two (2021: two) separate UK defined contribution pension schemes. A defined contribution scheme called The Watches of Switzerland Company 
Limited Pension Scheme which is a Group Personal Pension (GPP) scheme and a second scheme also called The Watches of Switzerland Company Limited Pension 
Scheme which is a defined contribution multi-employer occupational pension scheme. The Group operates two (2021: two) separate US defined contribution pension 
schemes, one called The Mayors Jewelers Inc. Scheme and a second called The Watches of Switzerland Scheme.

During the period to 1 May 2022, the pension charge for the period represents contributions payable by the Group to these schemes and amounted to £2.1m (2021: 
£2.0m). The Group has no legal or constructive obligation to pay further contributions to the fund once the contributions have been paid. Members' benefits are 
determined  by  the  amount  of  contributions  paid  by  the  Group  and  the  member,  together  with  investment  returns  earned  on  the  contributions  arising  from  the 
performance of each individual's chosen investments and the type of pension the member chooses to buy at retirement. As a result, actuarial risk (that benefits will be 
lower than expected) and investment risk (that assets invested in will not perform in line with expectations) fall on the employee. The assets of the schemes are held 
separately from the assets of the Group in trustee administered funds. 

Defined benefit scheme
The  Group  operates  a  defined  benefit  scheme,  the  Aurum  Retirement  Benefits  Scheme.  The  pension  scheme  operates  under  the  regulatory  framework  of  The 
Occupational Pension Schemes Regulations 1996. This is an approved funded pension scheme. Defined benefit arrangements entitle employees to retirement benefits 
based on their final salary and length of service at the time of leaving the scheme, payable on attainment of retirement ages (or earlier death). The assets of the scheme 
are held separately from the assets of the Group in trustee administered funds. Contributions to the scheme are assessed in accordance with the advice of a qualified 
independent actuary. As a result of the valuation at 5 April 2020, contributions of £0.7m per annum are being paid to the scheme until 5 April 2028, however, this will be 
reassessed upon the next triennial valuation on 5 April 2023. The Group is expecting to make total contributions of approximately £0.7m in the 52 week period ended 
30 April 2023. The most recent actuarial valuation was carried out on 5 April 2020.

By operating its defined benefit pension scheme, the Group is exposed to the risk that the cost of meeting its obligations is higher than anticipated. This could occur for 
several reasons, for example:

 – Investment returns on the scheme’s assets may be lower than anticipated, especially if falls in asset values are not matched by similar falls in the value of the scheme’s 

liabilities

 – The level of price inflation may be higher than that assumed, resulting in higher payments from the scheme

 – Scheme members may live longer than assumed, for example due to unanticipated advances in medical healthcare. Members may also exercise (or not exercise) 

choices in a way that leads to increases in the scheme’s liabilities, for example through early retirement or commutation of pension for cash

 – Legislative changes could also lead to an increase in the scheme's liabilities

 – The scheme liabilities are calculated using a discount rate set with reference to corporate bond yields. If scheme assets underperform this yield, this will create a 
deficit. The Group believes that due to the long term nature of the scheme liabilities, a level of continuing equity investment is an appropriate element of the Group’s 
long term strategy to manage the scheme efficiently

 – A decrease in corporate bond yields will increase scheme liabilities, although that will be partially offset by an increase in the value of the scheme’s bond holdings

This scheme was closed on 28 February 2002 to new employees. There are no (2021: one) employees within the scheme. The latest full actuarial valuation was carried 
out at 5 April 2020 and was updated for IAS 19 ‘Employee benefits’ purposes to 1 May 2022 by a qualified independent actuary.

Income Statement
The components of the net defined benefit expense recognised in the Consolidated Income Statement are as follows:

Administrative expenses
Charge within labour costs and operating profit

Defined benefit charge to the Consolidated Income Statement

Defined contribution schemes 
Total charge to the Consolidated Income Statement 

52 week period
 ended 
1 May 2022
£m
(0.2)
(0.2)

53 week period
 ended 
2 May 2021
£m
(0.2)
(0.2)

(0.2)

(2.1)
(2.3)

(0.2)

(2.0)
(2.2)

266 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Other comprehensive income
The components of the net defined benefit expense recognised in other comprehensive income are as follows:

Actuarial losses due to liability experience
Actuarial gains/(loss) due to liability financial assumption changes

(Loss)/gain on scheme assets greater than discount rate
Actuarial gain/(loss) recognised in other comprehensive income

Balance Sheet valuation
The net defined benefit pension liability recognised in the Consolidated Balance Sheet is analysed as follows:

Diversified growth funds
Cash
Fair value of scheme assets
Present value of benefit obligations
Net pension liability

Scheme obligations
Changes in the present value of defined benefit pension obligations are analysed as follows: 

Opening defined benefit obligation
Past service costs and curtailments
Interest cost
Actuarial gains/(losses) on defined benefit obligation
Benefits paid
Closing defined benefit obligation

Scheme assets
Changes in the fair value of scheme assets were as follows: 

Opening scheme assets
Expected return on scheme assets
Actuarial (losses)/gains on pension scheme assets
Employer contributions
Benefits paid
Administrative expenses
Closing scheme assets

52 week period
 ended 
1 May 2022
£m
–
1.6
1.6

53 week period
 ended 
2 May 2021
£m
(0.3)
(2.4)
(2.7)

(0.2)
1.4

2.5
(0.2)

1 May 2022
£m
18.0
(0.1)
17.9
(18.5)
(0.6)

2 May 2021
£m
18.2
(0.2)
18.0
(20.6)
(2.6)

52 week period
 ended 
1 May 2022
£m
(20.6)
–
(0.4)
1.7
0.8
(18.5)

53 week period
 ended 
2 May 2021
£m
(18.0)
(0.1)
(0.4)
(2.8)
0.7
(20.6)

52 week period
 ended 
1 May 2022
£m
18.0
0.4
(0.2)
0.7
(0.8)
(0.2)
17.9

53 week period
 ended 
2 May 2021
£m
15.3
0.3
2.5
0.7
(0.7)
(0.1)
18.0

None of the pension arrangements directly invest in any of the Group’s own financial instruments nor any property occupied by, or other assets used by, the Group. The 
fair values of the above equity and debt instruments are determined based on quoted prices in active markets.

267 

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continued

20. POST-EMPLOYMENT BENEFIT OBLIGATIONS (CONTINUED)

Principal assumptions
The IAS 19 (accounting) valuation of the defined benefit obligation was undertaken by an external qualified actuary as at 1 May 2022 using the projected unit credit 
method. The principal actuarial assumptions used in the valuation were as follows:

Discount rate
Rate of increase in salary
Rate of future inflation – RPI
Rate of future inflation – CPI
Rate of increase in pensions in payment 
Proportion of employees opting for a cash commutation

Life expectancy at age 65 (years):
Male
Female

1 May 2022
3.00%
n/a
3.70%
3.10%
3.60%
100.0%

2 May 2021
2.00%
4.30%
3.30%
2.70%
3.25%
100.0%

1 May 2022

2 May 2021

Pensioner  
aged 65

Non-pensioner  

aged 45

Pensioner  
aged 65

Non-pensioner  

aged 45

21
23

23
25

21
23

23
25

The post-retirement mortality assumptions allow for expected increases to life expectancy. The life expectancies quoted for members currently aged 40 assume that 
they retire at age 65 (i.e. 25 years after the balance sheet date).

The discount rate in the current and prior year has been derived using a full yield curve approach. The yield curve is based on iBoxx AA rated GBP Corporate Bond index 
and considers expected scheme cash flows at each duration. The expected average duration of the scheme’s liabilities is 17 years.

The rate of retail price inflation (RPI) has been derived in a consistent way to the discount rate, so that it is appropriate to the term of the liabilities. The RPI assumption 
for the scheme allows for the inflation risk premium of 0.2% per annum (2021: 0.2% per annum).

The rate of consumer price inflation (CPI) is set at 0.6% lower (2021: 0.6% lower) than the assumption for retail price inflation, reflecting the long term expected gap 
between the two indices.

The base mortality assumptions are in line with the standard S2PA year of birth tables. Future improvement trends have been allowed for in line with the CMI 2020 (2021: 
CMI 2019) series with a long term trend towards 1.0% (2021: 1.0%) per annum.

Sensitivity analysis
The impact on the defined benefit obligation to changes in the financial and demographic assumptions is shown below:

0.25% increase in discount rate
0.25% decrease in discount rate
0.25% increase in pension growth rate
0.25% decrease in pension growth rate
1 year increase in life expectancy
1 year decrease in life expectancy

1 May 2022
£m
0.8
(0.8)
(0.6)
0.6
(0.6)
0.6

2 May 2021
£m
0.7
(0.7)
(0.5)
0.5
(0.5)
0.5

Defined Benefit Pension Scheme 
The Aurum Retirement Benefits Scheme’s investment strategy was reviewed in early 2022 and the Trustees agreed to implement a de-risked strategy targeting full funding 
on a prudent self-sufficiency type basis over the medium term. In the period between the year end and the signing of the Annual Report and Accounts, the Trustees 
appointed Schroders as their new investment manager with a mandate to invest 30% of the Scheme’s assets in Liability Driven Investment (LDI) and 70% invested in a 
diversified growth fund. The LDI allocation is around 3 times leveraged and therefore targets around 100% interest rate and inflation hedging of the Scheme’s liabilities. 
The Trustees expect the revised strategy to provide funding level stability, even during volatile market conditions. The strategy will be kept under review and the Trustees 
expect to implement further de-risking as part of future valuation cycles. The asset transfers are scheduled to take place by the end of July 2022.

268 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 202221. EQUITY 

On 30 May 2019, the Company was registered as a public limited company under the Companies Act 2006. On 4 June 2019, the Company was admitted for listing on 
the London Stock Exchange. The Company issued 57,455,554 shares for £2.70 each with a nominal value of 1.25p recognising additional share capital of £718,000 and 
share premium of £154,412,000.

As at 2 May 2021 
Issuance of share capital
Purchase of own shares
As at 1 May 2022

Nominal value
£
0.0125
0.0125
–
0.0125

Shares
239,455,554
114,743
–
239,570,297

Share capital
£m
3.0
–
–
3.0

Share premium
£m
147.1
–
–
147.1

Merger reserve
£m
(2.2)
–
–
(2.2)

Other reserves
£m
–
–
(6.7)
(6.7)

Share capital
114,743 ordinary shares of 1.25p nominal value were issued in the period to satisfy the employee free share award.

Share premium account
This reserve represents the amount of proceeds received for shares in excess of their nominal value of 1.25p per share.

Merger reserve
This reserve arose as a consequence of a Group reorganisation which inserted the Company as the Parent Company of the Group.

Foreign exchange reserve
This reserve represents the cumulative effect of foreign exchange differences in relation to the retranslation of the Group’s subsidiaries which are denominated in a 
currency other than the Group’s reporting currency of Pounds Sterling (£).

Other reserves
At the end of the period the Group purchased £6.7m of own shares to satisfy management incentives which will vest in FY23. The shares were purchased by an Employee 
Benefit Trust which has been set up for this purpose. The payment for the shares was settled post period-end. The Company adopts a ‘look-through’ approach, which in 
substance, accounts for the Trust as an extension of the Company. Own shares are recorded at cost and are deducted from equity.

22. SHARE-BASED PAYMENTS

During the period to 1 May 2022, the Group operated six (2021: three) separate share-based payment schemes. 

The Group has granted a number of different equity-based awards to employees which it has determined to be share-based payments as detailed below.

Share options granted at the time of IPO to Chief Executive Officer (CEO)
On 31 May 2019, share options over 2,222,222 shares were granted to the CEO by the former owners at nil cost and a non-market vesting condition of the IPO. The 
share options were able to be exercised at any point during a three-year period from the date of grant. The CEO was required to remain employed for a period of two 
years unless his employment ended for an excluded reason. There were no cash settlement alternatives. During the period, the options were be settled by Jewel Holdco 
S.à.r.l out of their shareholding in the Company.

Details of the share option movements are as follows: 

Outstanding at 3 May 2021
Exercised
Outstanding at 1 May 2022

Exercisable price
Number of shares with options at 1 May 2022
Average fair value at grant

Share price at exercise date 
Gain on exercise

1 May 2022
2,222,222
(2,222,222)
–

2 May 2021
2,222,222
–
2,222,222

£nil
2,222,222
£2.70

£10.48
£23,288,887

269 

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continued

22. SHARE-BASED PAYMENTS (CONTINUED)

Long Term Incentive Plan (LTIP)
The LTIP is a discretionary executive share plan under which the Board may, subject to Adjusted EPS and Return on Capital Employed (ROCE) performance conditions, 
grant options over shares in Watches of Switzerland Group PLC. The Group issues annual grants of awards with three-year performance periods. Grants vest and become 
exercisable after three years and are awarded as nil-cost options. There are no cash settlement alternatives. 

Details of the share options outstanding are as follows: 

Outstanding at 3 May 2021
Change in performance
Granted
Forfeited
Outstanding at 1 May 2022

Exercisable price
Exercisable at 1 May 2022
Average fair value at grant

1 May 2022
1,794,125
–
402,739
(238,826)
1,958,038

2 May 2021
187,190
748,761
858,174
–
1,794,125

£nil
nil
£4.27

Deferred Bonus Plan (DBP)
The DBP is a discretionary bonus plan under which the Board may, subject to applicable performance conditions, issue one-third of a bonus in the form of conditional 
share awards in Watches of Switzerland Group PLC. The bonus is linked to annual earnings targets. Two-thirds of the bonus is settled in cash. The remaining third of the 
bonus is deferred as share options and accounted for as an equity-settled share-based payment. These deferred shares are subject to a three-year vesting period with no 
additional performance conditions. Deferred shares are awarded as nil-cost options.

Details of the share options outstanding are as follows: 

Outstanding at 3 May 2021
Change in FY21 number of shares granted*
Granted* 
Forfeited
Outstanding at 1 May 2022

Exercisable price
Exercisable at 1 May 2022
Average fair value at grant

1 May 2022
160,039
(32,886)
126,252
(5,950)
247,455

2 May 2021
–
–
160,039
–
160,039

£nil
11,867
£9.74

* 

 The share price at which the number of shares granted under the DBP scheme is calculated is not confirmed until after the date of the approval of the Annual Report and Accounts. The maximum number of DBP 
shares granted during the period is therefore estimated using the year-end closing share price and trued up at the date of grant.

Save As You Earn (SAYE) (UK)/Employee Stock Purchase Plan (ESPP) (US)
During the year, the Company opened a Save As You Earn scheme to all UK and US employees. Options were granted at the prevailing market rate on 14 February 2022, 
less a discount of 15%, and are exercisable after three years (UK employees) and two years (US employees) from the date of grant. The scheme permits a maximum 
saving of £500 (UK) and $600 (US) per month out of taxed income. SAYE/ESPP options are accounted for as an equity-settled award under IFRS 2.

Details of the share options outstanding are as follows: 

Granted
Forfeited
Outstanding at 1 May 2022

Exercisable price
Exercisable at 1 May 2022
Average fair value at grant

1 May 2022
485,698
(5,062)
480,636

2 May 2021
–
–
–

£nil
nil
£10.80

FY22 Free share issue
During the year the Group issued 50 free shares to all colleagues who were employed by the Group on 15 December 2021. Employees must remain employed for a 
period of three years to earn the shares. 

270 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Details of the share options outstanding are as follows: 

Granted
Forfeited
Outstanding at 1 May 2022

Exercisable price
Exercisable at 1 May 2022
Average fair value at grant

1 May 2022
120,850
(8,800)
112,050

2 May 2021
–
–
–

£nil
Nil
£12.66

Chief Financial Officer Buy-out award (CFO)
Two buy-out share options were granted to the CFO when joining the Group to replace those in place at his previous employment at Rank Group PLC. Performance 
conditions for the first award have been met, and shares will vest at October 2022 and October 2023. Performance conditions for the second award are aligned to the 
performance of the Rank Group PLC to June 2023 and will be confirmed in October 2023. The awards have been translated into Group shares at the share price on the 
date of joining.

Details of the share option movements are as follows: 

Granted
Outstanding at 1 May 2022

Exercisable price
Exercisable at 1 May 2022
Average fair value at grant

Charged to the Consolidated Income Statement
The amounts recognised in the Consolidated Income Statement in relation to these schemes were as follows:

CEO – Exceptional expenses
LTIP – Administrative expenses
DBP – Administrative expenses
CFO – Administrative expenses
SAYE/ESPP – Administrative expenses
Free shares – Administrative expenses

1 May 2022
38,835
38,835

2 May 2021
–
–

£nil
nil
£14.20

53 week period
 ended 
1 May 2022
£m

53 week period
 ended 
2 May 2021
£m

0.3
1.9
0.7
0.1
0.1
0.1
3.2

3.0
2.4
0.3
–
–
–
5.7

Fair value of share schemes
The fair value of equity-settled share options and share awards granted is estimated at the date of grant using share option valuation models. The schemes are valued 
using the Black-Scholes model. 

The following tables list the inputs to the models for options and share-based payment costs during the year:

Share price (£)
Exercise price (£)
Dividend yield (%)
Risk-free interest rate (%)
Expected life of share option

LTIP

2 May 2021
£3.20
Nil
0.00%
0.57%
3 years

1 May 2022
£9.42
Nil
0.00%
0.61%
3 years

DBP

SAYE/ESPP

IPO

CFO

26 Apr 2020
£2.90
Nil
0.00%
0.78%
3 years

1 May 2022
£10.21
Nil
0.00%
0.66%
4 years

2 May 2021
£9.42
Nil
0.00%
0.57%
4 years

1 May 
2022
£10.80
Nil
0.00%
0.05%
UK 3 years
US 2 years

26 Apr 2020
£2.70
Nil
0.00%
0.78%
2 years

1 May 
2022
£14.20
Nil
0.00%
0.41%
2 years

The total underlying amount charged to the Consolidated Income Statement in relation to these schemes for the 52 week period ended 1 May 2022 is £3.2m (2021: 
£5.7m). £2.9m (2021: £2.7m) has been charged to administrative expenses and £0.3m (2021: £3.0m) to exceptional items as they relate to IPO costs (refer to note 4).

The Group did not enter into any share-based payment transactions with parties other than employees during the current period. 

271 

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continued

23. FINANCIAL INSTRUMENTS

Categories

FINANCIAL ASSETS – HELD AT AMORTISED COST
Trade and other receivables*
Cash and cash equivalents
Total financial assets

FINANCIAL LIABILITIES – HELD AT AMORTISED COST
Interest-bearing loans and borrowings:
Term loans (net of capitalised transaction costs)
Trade and other payables**

Lease liability (IFRS 16)
Total financial liabilities

1 May 2022
£m

2 May 2021
£m

16.6
105.9
122.5

(118.6)
(174.3)
(292.9)

(340.6)
(633.5)

7.3
76.1
83.4

(117.9)
(127.1)
(245.0)

(301.4)
(546.4)

*  Excludes prepayments of £5.7m (2021: £3.1m) that do not meet the definition of a financial instrument. 
**  Trade payables excludes customer deposits of £12.4m (2021: £12.2m) and deferred income of £14.7m (2021: £12.4m) that do not meet the definition of a financial instrument. 

Fair values
At 1 May 2022, the fair values of each category of the Group’s financial instruments are materially the same as their carrying values in the Group’s Balance Sheet based 
on either their short maturity or, in respect of long term borrowings, interest being incurred at a floating rate.

Financial risk management
The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk and capital management framework and for establishing the 
Group’s risk management policies. 

The Group has exposure to the following risks arising from financial instruments:

 – Liquidity risk

 – Interest rate risk

 – Credit risk

 – Currency risk

 – Capital risk

No significant changes were made in the objectives, policies and processes for managing capital during the years ended 1 May 2022 and 2 May 2021.

Liquidity risk
The Group has generated sufficient cash from operations to meet its working capital requirements. Cash flow forecasting is performed in the operating entities of the 
Group.  The  Group  monitors  rolling  forecasts  of  the  Group's  liquidity  requirements  to  ensure  it  has  sufficient  cash  to  meet  operational  needs  while  maintaining 
sufficient headroom on its undrawn committed borrowing facilities at all times so that the Group does not breach borrowing limits on any of its borrowing facilities.

The table below shows the maturity analysis of the undiscounted remaining contractual cash flows, including interest, of the Group’s financial liabilities:

Term loan
Trade and other payables
Lease liabilities (IFRS 16)
Total

Term loan
Trade and other payables
Lease liabilities (IFRS 16)
Total

Less than one year

£m
(3.5)
(173.0)
(58.5)
(235.0)

1 May 2022

Between one and 
five years
£m
(124.0)
(1.3)
(200.8)
(326.1)

Greater than five 
years
£m
–
–
(139.8)
(139.8)

Less than one year

£m
(2.7)
(125.0)
(49.3)
(177.0)

2 May 2021

Between one and 
five years
£m
(127.2)
(2.2)
(175.9)
(305.3)

Greater than five 
years
£m
–
–
(137.2)
(137.2)

Total

£m
(127.5)
(174.3)
(399.1)
(700.9)

Total

£m
(129.9)
(127.2)
(362.4)
(619.5)

As at 1 May 2022, 10 (2021: 12) leases have cash flows that exceed ten years. The value of undiscounted cash flows greater than ten years totals £14.5m (2021: £17.7m).

272 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. The Group’s exposure 
to the risk of changes in market interest rates relates primarily to the Group’s debt obligations with floating interest rates.

The Group's policy is to maintain low levels of variable debt by managing the cash position of the business closely and ensuring that the debt position is minimised. The 
Group regularly refinances in order to obtain better rates for both long term debt and short term debt obligations. The Group uses strong cash positions to pay down 
long term and short term debt when possible in order to reduce the overall debt position.

Interest rate risk – sensitivity
The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans and borrowings affected. 

The analysis has been prepared using the assumptions that:

 – For floating rate assets and liabilities, the amount of the asset or liability outstanding at the balance sheet date is assumed to have been outstanding for the whole 

period

 – Fixed rate financial instruments that are carried at amortised cost are not subject to interest rate risk for the purpose of this analysis

With all other variables held constant, the Group’s profit before tax is affected through the impact on floating rate borrowings, as follows:

Interest rate increase of 0.5%
Interest rate decrease of 0.5%

52 week period
 ended 
1 May 2022
£m
(0.6)
0.6

53 week period 
ended 
2 May 2021
£m
(0.6)
0.1

Credit risk
Credit risk arises from cash and cash equivalents, credit sales and deposits with banks. Credit risk related to the use of treasury instruments is managed on a Group basis. 
This risk arises from transactions with banks, such as those involving cash and cash equivalents and deposits. To reduce the credit risk, the Group has concentrated its 
main activities with a group of banks that have secure credit ratings. For each bank, individual risk limits are set based on its financial position, credit ratings, past experience 
and other factors. The utilisation of credit limits is regularly monitored.

Management continually review specific balances for potential indicators of impairment. In the instance where an indicator is identified, management will determine overall 
recovery from a legal perspective and provide for any irrecoverable amounts.

Credit risk also arises from the recoverability of the Group’s trade and other receivables. Trade and other receivables are only written off when the Group has exhausted 
all options to recover the amounts due and provided for in full when there is no reasonable expectation of recovery, which is the Group’s definition of default. Indicators 
that there is no reasonable expectation of recovery include, amongst others, the failure of the debtor to engage in a repayment plan with the Group and a failure to make 
contractual payments. An expected credit loss provision is then calculated on the remaining trade and other receivables. 

The ageing analysis of the trade receivables is as follows:

Not past due
Less than one month past due
One to two months past due
More than two months past due
Total

The maximum exposure to credit risk at the reporting date is the carrying value of each class of asset.

Currency risk
The exposure to currency risk is considered below:

FINANCIAL ASSETS
Trade and other receivables
Cash and cash equivalents
Total financial assets

FINANCIAL LIABILITIES
Term loan 
Trade and other payables
Lease liabilities
Total financial liabilities

273 

1 May 2022
£m
3.5
0.6
0.3
0.7
5.1

2 May 2021
£m
2.5
1.0
–
0.2
3.7

1 May 2022

Sterling 
£m

US Dollar
£m

9.4
76.1
85.5

(118.6)
(93.9)
(217.2)
(429.7)

7.2
27.7
34.9

–
(80.4)
(121.3)
(201.7)

Other
£m

–
2.1
2.1

–
–
(2.1)
(2.1)

Total
£m

16.6
105.9
122.5

(118.6)
(174.3)
(340.6)
(633.5)

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O N S O L I DAT E D  F I N A N C I A L  S TAT E M E N T S
continued

23. FINANCIAL INSTRUMENTS (CONTINUED)

FINANCIAL ASSETS
Trade and other receivables
Cash and cash equivalents
Total financial assets

FINANCIAL LIABILITIES
Term loan 
Trade and other payables
Lease liabilities
Total financial liabilities

2 May 2021

Sterling 
£m

US Dollar
£m

4.9
33.6
38.5

(117.9)
(84.6)
(213.4)
(415.9)

2.4
42.2
44.6

–
(41.8)
(88.0)
(129.8)

Other
£m

–
0.3
0.3

–
(0.7)
–
(0.7)

Total
£m

7.3
76.1
83.4

(117.9)
(127.1)
(301.4)
(546.4)

Currency risk sensitivity
The following table demonstrates the sensitivity to a change in the US Dollar exchange rate, with all other variables held constant, and the impact upon the Group’s profit 
after tax assuming that none of the US Dollar exposures are used as hedging instruments. Sensitivities have not been performed for any other currencies as the Group 
has no significant exposure in any other currency. 

US Dollar
US Dollar

Effect on profit after 
tax
52 week period
ended
1 May 2022
£m
(1.5)
1.6

Effect on profit after 
tax
53 week period
ended
2 May 2021
£m
(0.8)
0.9

(Increase)/decrease
 in rate
(5%)
5%

Capital risk
The capital structure of the Group consists of debt, as analysed in note 19, and equity attributable to the equity holders of the Parent Company, comprising issued capital 
reserves and retained earnings as shown in the Consolidated Statement of Changes in Equity. The Group manages its capital with the objective that all entities within the 
Group continue as going concerns while maintaining an efficient structure to minimise the cost of capital.

The Directors carefully monitor the Group’s long term borrowings including the ability to service debt and long term forecast covenant compliance. 

The Group takes a disciplined approach to capital allocation with the objective to deliver long term sustainable earnings growth whilst retaining financial capability to invest 
in developing our business and to execute our strategic priorities. The Group is well positioned to continue investing in elevating and expanding its existing showroom 
portfolio and to make complementary acquisitions which meet strict investment criteria and advance the Group’s strategic objectives.

24. REL ATED PARTY TR ANSACTIONS

Key management personnel compensation
Total compensation of key management personnel in the period to 1 May 2022 amounted to £3.6m (2021: £6.5m). 

Compensation typically includes salaries and other short term employee benefits, post-employment benefits and other long term benefits. Key management are eligible 
to receive discounts on goods purchased from the Group's trading companies. Such discounts are in line with discounts offered to all staff employed by Group companies. 
In addition to their salaries, the Group also contributes to post-employment defined contribution plans.

Key management are those individuals who have authority and responsibility for planning, directing and controlling the activities of the Group. 

Short term employment benefits
Share-based payments
Total

52 week period
 ended 
1 May 2022
£m
1.8
1.8
3.6

53 week period
 ended 
2 May 2021
£m
1.9
4.6
6.5

Transactions with key management personnel
On his retirement, former CFO Anders Romberg received a watch from the Group with a taxable value of £8,230 as a thank you for his seven years of service and his 
significant contribution to the business during this period.

Transactions with subsidiary companies and companies under common control
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed in this note. In the prior 
year the Group has traded products and provided services to The Watch Shop Holdings Limited and The Watch Lab Holdings Limited, entities with the same significant 
investor. In the 52 week period ended 1 May 2022 there were no similar transactions (2021: £2,000). The Group has an outstanding balance with these entities of £nil 
(2021: £nil). 

274 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 202225. BUSINESS COMBINATIONS

During the period the Group acquired the trade and assets of a number of showrooms in the US as follows:

 – On 2 September 2021, the Group acquired the trade and assets of one showroom from Ben Bridge Jeweler Inc. (‘Ben Bridge’)

 – On 15 October 2021, the Group acquired the trade and assets of one showroom from Timeless Watch Exchange LLC. (‘Timeless’)

 – On 1 December 2021, the Group acquired the trade and assets of three showrooms from Betteridge Jewelers, Inc., Gotthelfs Acquisition Corp., and Vail Village 

Jewelers, Inc. (‘Betteridge’)

The businesses contributed revenue of £32.5m from the date of acquisition to 1 May 2022 and contributed a net profit of £5.7m.

Total cash consideration

Initial assessment of values on acquisition

Inventories
Property, plant and equipment
Trade and other receivables
Deferred tax assets
Trade and other payables
Right-of-use assets
Lease liabilities
Total identifiable net assets

Brand
Goodwill
Total assets acquired

Ben Bridge and 
Timeless
£m
9.2

Betteridge
£m
39.1

3.3
0.3
–
0.1
(0.2)
1.7
(1.7)
3.5

–
5.7
9.2

17.4
2.5
2.9
0.9
(2.4)
5.4
(5.4)
21.3

2.2
15.6
39.1

Total 
£m
48.3

20.7
2.8
2.9
1.0
(2.6)
7.1
(7.1)
24.8

2.2
21.3
48.3

As at 6 July 2022 the final consideration payable to Betteridge has not been finalised. An amount of £4.2m is held with a third party on retention subject to finalisation of 
the working capital adjustment as set out in the sale and purchase agreement. This amount is disclosed in the cash section in note 15. 

The fair value of the trade receivables amounts to £2.2m and it is expected that the full contractual amounts can be collected.

Acquisitions completed in the 52 week period to 1 May 2022
All acquisitions have been made to further enhance the US expansion strategy. 

The goodwill recognised is attributable to the profitability of the acquired showrooms and is expected to be deductible for tax purposes.

The Group measured the acquired lease liabilities using the present value of the remaining lease payments at the date of acquisition. The right-of-use assets were measured 
at an amount equal to the lease liabilities, with consideration given as to whether an adjustment was required to reflect the terms of the lease relative to market terms.

The values stated above are the initial assessment of the fair values of assets and liabilities on acquisition. These will be finalised within the coming year. 

If the combinations had taken place at the beginning of FY22, the Group’s revenue from continuing operations would have been £1,285.0m and the profit before tax would 
have been £133.7m.

275 

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continued

25. BUSINESS COMBINATIONS (CONTINUED)

Analog Shift LLC
On 1 September 2020 in the prior year, the Group acquired the trade and assets of Analog Shift LLC from Airship Holdings LLC. 

The following table summarises the consideration paid, and the fair value of assets acquired at the acquisition date:

Consideration at 1 September 2020
Initial cash consideration
Contingent consideration
Total consideration (100% holding)

Initial assessment of values on acquisition

Brand
Total identifiable net assets

Goodwill
Total assets acquired

£’000
77
192
269

£’000
115
115

154
269

The contingent consideration value is to be finalised during the 36-month period following the 1 September 2020 acquisition date, connected to trading performance of 
the brand.

The contribution to the prior year revenue and profit before tax, if this business combination had occurred on the first day of the period, would not have been material 
to the results of the Group. 

26. CONTINGENT LIABILITIES

From time to time, the Group may be subject to complaints and litigation from its customers, employees, suppliers and other third parties. Such complaints and litigation 
may result in damages or other losses, which may not be covered by the Group’s insurance policies or which may exceed any existing coverage. Regardless of the outcome, 
complaints and litigation could have a material adverse effect on the Group’s reputation, divert the attention of the Group’s management team and increase its costs.

In March 2019, a class action was brought in Florida against three US subsidiaries of the Company. The suit alleges violations of the FACTA legislation, which requires 
persons that accept credit and/or debit cards for the transaction of business to truncate all but the last five digits of the card number on printed receipts provided to 
consumers. As the suit is protracted, and no specific monetary amount has been claimed, the potential liability (if any) in respect of such claim or any related claims is 
difficult to quantify. The subsidiaries continue to defend themselves robustly. Our legal costs of defending the claim are insured subject to the policy excess.

27. POST-BAL ANCE SHEET EVENTS

On 22 June 2022, the Group acquired the trade and assets of one showroom from Bernie Robbins Jewelers, Inc. for a cash consideration of $26,000,000. The acquisition 
further advances the US expansion strategy. 

The assets and liabilities acquired principally comprise working capital balances of inventory and property, plant and equipment. Due to the proximity of the acquisition 
date to the date of approval these Consolidated Financial Statements, the initial accounting for the business combination is incomplete and the Group is unable to provide 
a quantification of the fair values of the assets and liabilities acquired. The Group will include an acquisition balance sheet within the Group’s Interim Financial Statements 
for the 26 weeks to 30 October 2022.

No further post balance sheet events have been identified.

276 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022C O M PA N Y  B A L A N C E   S H E E T

FIXED ASSETS

Investments

CURRENT ASSETS

Debtors: amounts falling due within one year

Cash at bank and in hand

CURRENT LIABILITIES

Creditors: amounts falling due within one year

Net current liabilities

Net assets

EQUITY

Share capital

Share premium

Retained earnings

Total equity

Note

C2

C3

C4

C6

C6

1 May 2022
£m

2 May 2021
£m

471.9

471.9

2.7

0.3

3.0

(6.7)

(3.7)

0.3

0.3

0.6

(2.7)

(2.1)

468.2

469.8

3.0

147.1

318.1

468.2

3.0

147.1

319.7

469.8

The Company’s profit after tax was £2.2m (2021: loss of £0.5m). The profit in the current year is a result of a dividend received which allowed repayment of management 
recharges from subsidiary entities.

The Financial Statements were approved and authorised for issue by the Board and were signed on its behalf by:

W FLOYDD
CHIEF FINANCIAL OFFICER
Date: 6 July 2022

The notes on pages 279 to 282 form part of these Financial Statements. 

Company number: 11838443

277 

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Balance at 26 April 2020
Loss for the financial period
Share-based payments
Balance at 2 May 2021
Profit for the financial period
Purchase of own shares
Issuance of share capital
Share-based payments
Balance at 1 May 2022

Share capital

Share premium

Retained earnings

£m
3.0
–
–
3.0
–
–
–
–
3.0

£m
147.1
–
–
147.1
–
–
–
–
147.1

£m
317.5
(0.5)
2.7
319.7
2.2
(6.7)
–
2.9
318.1

Total equity 
attributable to 
owners
£m
467.6
(0.5)
2.7
469.8
2.2
(6.7)
–
2.9
468.2

At the end of the period the Company purchased £6.7m of own shares to satisfy management LTIP awards which will vest in FY23. The shares were purchased by an 
Employee Benefit Trust which has been set up for this purpose. The Company adopts a ‘look-through’ approach, which in substance, accounts for the Trust as an extension 
of the Company. Own shares are recorded at cost and are deducted from equity.

The other transactions above have been further described within notes C6 and C7.

278 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022N OT E S TO T H E   C O M PA N Y   F I N A N C I A L  S TAT E M E N T S

C1. GENER AL INFORMATION

Watches of Switzerland Group PLC (the ‘Company’) is a public limited company, limited by shares, which is listed on the London Stock Exchange and incorporated and domiciled 
in England and Wales. The registered number is 11838443 and the address of the registered office is Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT.

These Financial Statements present information about the Company as an individual undertaking and not about its Group. 

The Financial Statements of Watches of Switzerland Group PLC have been prepared in compliance with United Kingdom Accounting Standards, including Financial 
Reporting Standard 102, ‘The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland’ (FRS 102) and the Companies Act 2006.

The Financial Statements are presented in Pounds Sterling (£), which is the Group’s presentational currency, and are shown in £millions to one decimal place.

Accounting policies 
The accounting policies set out in the notes below have been applied in preparing the Financial Statements for the 52 week period ended 1 May 2022 and the comparative 
information presented in these financial statements for the 53 week period ended 2 May 2021.

The Company is included within the Consolidated Financial Statements of Watches of Switzerland Group PLC. The Consolidated Financial Statements of Watches of 
Switzerland Group PLC are prepared in accordance with IFRS and are publicly available. In these Financial Statements, the Company is considered to be a qualifying entity 
(for the purposes of this FRS) and has applied the exemptions available under FRS 102 in respect of the following disclosures:

 – Reconciliation of the number of shares outstanding from the beginning to end of the period

 – The requirement to prepare a statement of cash flows

 – Certain disclosures in relation to share-based payments

 – Key Management Personnel compensation

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the Company is not presented as part of the Financial Statements. 

The Company’s accounting policies are the same as those set out in note 1 of the Group Consolidated Financial Statements, except as noted below.

Investments
Investments in subsidiaries are measured at cost less accumulated impairment. Where merger relief is applicable, the cost of the investment in a subsidiary undertaking is 
measured at the nominal value of the shares issued together with the fair value of any additional consideration paid.

Impairment
The carrying values of non-financial assets are reviewed at each balance sheet date to determine whether there is any indication of impairment. If any impairment loss 
arises, the asset is adjusted to its estimated recoverable amount and the difference is recognised in the Income Statement. 

Trade and other debtors/creditors
Trade and other debtors are recognised initially at transaction price plus attributable transaction costs. Trade and other creditors are recognised initially at transaction 
price less attributable transaction costs. Subsequent to initial recognition they are measured at amortised cost using the effective interest method, less any impairment 
losses in the case of trade debtors. If the arrangement constitutes a financing transaction, for example if payment is deferred beyond normal business terms, then it is 
measured at the present value of future payments discounted at a market rate of interest for a similar debt instrument.

Share-based payments
Some  employees  (including  senior  executives)  of  the  Group  receive  remuneration  in  the  form  of  share-based  payments,  whereby  employees  render  services  as 
consideration for equity instruments (equity-settled transactions). The fair value of the equity-settled awards is calculated at grant date using a Black-Scholes model. The 
resulting cost is charged in the Income Statement over the vesting period of the option or award and is regularly reviewed and adjusted for the expected and actual 
number of options or awards vesting. This applies to LTIP Awards, Deferred Share Bonus Schemes, Save as You Earn Awards, and Free Share Awards.

Service and non-service performance conditions are not taken into account when determining the grant date fair value of awards, but the likelihood of the conditions 
being met is assessed as part of the Group’s best estimate of the number of equity instruments that will ultimately vest. No expense is recognised for awards that do not 
ultimately vest because of non-market performance and/or service conditions that have not been met. 

The social security contributions payable in connection with the grant of the share options is determined at each balance sheet date as a liability with the total cost 
recognised in the Income Statement over the vesting period. 

Own shares held
Own shares represent the shares of Watches of Switzerland Group PLC that are held in an Employee Benefit Trust which has been set up for this purpose. The Company 
adopts a ‘look-through’ approach which, in substance, accounts for the trust as an extension of the Company. Own shares are recorded at cost and are deducted from equity.

Financial risk management
The Company’s financial risk is managed as part of the Group’s strategy and policies as discussed in note 23 of the Consolidated Financial Statements.

Company result for the period
In accordance with the exemption allowed by Section 408(3) of the Companies Act 2006, the Company has not presented its own Income Statement or Statement of 
Comprehensive Income.

Directors’ remuneration and staff numbers
The Company has no employees other than the Directors, who did not receive any remuneration for their services directly from the Company in either the current or 
preceding period. Refer to note 24 in the Group consolidated accounts for Key Management Personnel compensation.

External Auditor’s remuneration
The remuneration paid to the External Auditor in relation to the audit of the Company is disclosed in note 5 of the Consolidated Financial Statements. The fees for the 
audit of the Company’s Financial Statements are borne by a subsidiary of the Company and are not recharged.

279 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O M PA N Y   F I N A N C I A L  S TAT E M E N T S
continued

C2. FIXED ASSET INVESTMENTS

The Company had the following subsidiaries as at 1 May 2022:

Entity
Jewel UK Midco Limited*

Principal activity
Intermediate holding company

Country of incorporation Registered office
England and Wales

Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
Heritage Hall, Le Marchant Street, 
St Peter Port, Guernsey GY1 4JH
Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT

Aurum House, 2 Elland Road, 
Braunstone, Leicester LE3 1TT
108 West 13th Street, 
Wilmington, County of New 
Castle, Delaware DE 19801
3131 Las Vegas Boulevard South, 
Suite #11, Las Vegas NV 89109
108 West 13th Street, Wilmington, 
County of New Castle Delaware 
DE 19801
187 Wolf Road, Suite 101, Albany, 
New York NY 12205
187 Wolf Road, Suite 101, Albany, 
New York NY 12205
108 West 13th Street, Wilmington, 
County of New Castle Delaware 
DE 19801
1200 South Pine Island Road, 
Plantation, Florida 33324
Suite 3 One Earlsfort Centre 
Lower Hatch Street Dublin 2, 
Dublin, D02 X288, Ireland
Store Kongensgade 68, 1264 
København K, Denmark
Birger Jarlsgatan 12, 114 34 
Stockholm
Herikerbergweg 88, 1101CM 
Amsterdam
Oy Vanha Kaarelantie 33 A 01610 
Vantaa Finland

Type of share 
held by the Group
Ordinary 

Proportion of ordinary 
shares held by Group 
Companies
100%

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary & 
Redeemable 
preference 
Ordinary 

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Jewel UK Bondco Limited

Dormant

England and Wales

Jewel UK Bidco Limited

Intermediate holding company

England and Wales

Watches of Switzerland Operations 
Limited
Aurum Acquisitions Limited

Watches of Switzerland Company 
Limited
Goldsmiths Finance Limited

Intermediate holding company

England and Wales

Intermediate holding company

England and Wales

Retailer

England and Wales

Non-trading

England and Wales

Mappin & Webb Limited

Non-trading

England and Wales

Goldsmiths Limited

Dormant

England and Wales

WoS Dormant 1 Limited

Dormant

England and Wales

WoS Dormant 2 Limited

Dormant

England and Wales

Aurum Insurance (Guernsey) 
Limited**
Watches of Switzerland Limited

Captive insurance company

Guernsey

Dormant

England and Wales

Aurum Pension Trustees Limited

Pension trustee company

England and Wales

Watches of Switzerland Group USA Inc Holding company

Watches of Switzerland (Nevada) LLC Retailer

Watches of Switzerland Retailer (A/S) 
LLC

Retailer

Watches of Switzerland LLC

Retailer

Watches of Switzerland (A/S) LLC

Retailer

Mayors Jewellers LLC

Retailer

Mayors Jewellers Florida LLC

Retailer

WOSG (Ireland) Limited

Non-trading

Watches of Switzerland Group 
(Denmark) Aps
Watches of Switzerland Group 
(Sweden) AB
Watches of Switzerland Group 
(Netherlands) BV
Watches of Switzerland Group 
(Finland) OY

Non-trading

Non-trading

Non-trading

Non-trading

USA

USA

USA

USA

USA

USA

USA

Ireland

Denmark

Sweden

Netherlands

Finland

Investment in Jewel UK Midco is directly held. All other investments are indirectly held.

* 
** Results of this company are fully taxable in the UK as a controlled foreign company.

2 8 0 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022All subsidiary undertakings are included in the Group Consolidated Financial Statements. The proportion of the voting rights in the subsidiary undertakings held directly 
by the Company do not differ from the proportion of ordinary shares held.

Investment in subsidiaries at the period end was as follows:

Investment in subsidiaries

Investments in company undertakings are recorded at cost, which is the fair value of the consideration paid.

C3. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Amounts owed by Group undertakings

C4. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Amounts owed to Group undertakings
Other creditors

1 May 2022
£m
471.9

2 May 2021
£m
471.9

1 May 2022
£m
2.7

2 May 2021
£m
0.3

1 May 2022
£m
–
(6.7)
(6.7)

2 May 2021
£m
(2.7)
–
(2.7)

Amounts owed to Group undertakings in the prior year were unsecured and repayable on-demand.

At the end of the period the Group purchased £6.7m of own shares to satisfy management LTIP awards which will vest in FY23. The shares were purchased by an 
Employee Benefit Trust which has been set up for this purpose. The Company adopts a ‘look-through’ approach, which in substance, accounts for the Trust as an extension 
of the Company. Own shares are recorded at cost and are deducted from equity.

C5. FINANCIAL INSTRUMENTS

FINANCIAL ASSETS – HELD AT AMORTISED COST
Amounts owed by Group undertakings
Cash at bank and in hand

FINANCIAL LIABILITIES – HELD AT AMORTISED COST
Amounts owed to Group undertakings
Other creditors

1 May 2022
£m

2 May 2021
£m

2.7  
0.3
3.0

–
(6.7)
(6.7)

0.3
0.3
0.6

(2.7)
–
(2.7)

2 81 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSN OT E S TO T H E C O M PA N Y   F I N A N C I A L  S TAT E M E N T S
continued

C6. EQUITY

On 30 May 2019, the Company was re-registered as a public limited company under the Companies Act 2006. On 4 June 2019, the Company was admitted for listing on 
the London Stock Exchange. The Company issued 57,455,554 shares for £2.70 each with a nominal value of 1.25p recognising additional share capital of £718,000 and 
share premium of £154,412,000.

As at 2 May 2021 
Issuance of share capital
Purchase of own shares
As at 1 May 2022

Nominal value
£
0.0125
0.0125
–
0.0125

Shares
239,455,554
114,743
–
239,570,297

Share capital
£m
3.0
–
–
3.0

Share premium
£m
147.1
–
–
147.1

Other reserves
£m
–
–
(6.7)
(6.7)

Share capital
114,743 ordinary shares of 1.25p nominal value were issued in the period to satisfy the employee free share award.

Share premium account
This reserve represents the amount of proceeds received for shares in excess of their nominal value of 1.25p per share.

Other reserves
At the end of the period the Group purchased £6.7m of own shares to satisfy management incentives which will vest in FY23. The shares were purchased by an Employee 
Benefit Trust which has been set up for this purpose. The Company adopts a ‘look-through’ approach, which in substance, accounts for the Trust as an extension of the 
Company. Own shares are recorded at cost and are deducted from equity.

C7. REL ATED PARTY TR ANSACTIONS

The Company has taken advantage of the exemptions under FRS 102.33 ‘Related Party Transactions’ for wholly owned subsidiaries not to disclose intra-group transactions.

C8. SHARE-BASED PAYMENTS 

Details of the Company’s share-based payments are disclosed within note 22 in the Consolidated Financial Statements. 

2 82 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022G LO S S A RY

ALTERNATIVE PERFORMANCE MEASURES

The Directors use alternative performance measures (APMs) as they believe these 
measures  provide  additional  useful  information  on  the  underlying  trends, 
performance and position of the Group. These measures are used for performance 
analysis.  The  APMs  are  not  defined  by  IFRS  and  therefore  may  not  be  directly 
comparable with other companies’ APMs. These measures are not intended to be 
a substitute for, or superior to, IFRS measures.

The majority of the Group’s APMs are on a pre-IFRS 16 basis. This aligns with the 
management  reporting  used  to  inform  business  decisions,  investment  appraisals, 
incentive schemes and banking covenants.

4-Wall EBITDA
Net margin less showroom costs.

Why used 
4-Wall EBITDA is a direct measure of profitability of the showroom operations.

Reconciliation to IFRS measures

£million
Revenue
Cost of inventory expensed
Other inc. supplier incentives
Net margin
Showroom costs
4-Wall EBITDA

FY22
1,238.0
(774.4)
7.0
470.6
(226.7)
243.9

FY21
905.1
(575.8)
3.0
332.3
(166.6)
165.7

FY20
810.5
(510.6)
4.8
304.7
(178.2)
126.5

Showroom costs includes rental costs on a pre-IFRS 16 basis (i.e. under IAS 17). 
Refer to the IFRS 16 reconciliations below for further details.

Adjusted Earnings Before Interest and Tax (EBIT)
Operating profit before exceptional items and IFRS 16 impact. 

Why used 
Measure  of  profitability  that  excludes  one-off  exceptional  costs  and  IFRS  16 
adjustments to allow for comparability between years.

This measure was linked to management incentives in the financial year.

Reconciliation to IFRS measures
Reconciled in note 2 to the Consolidated Financial Statements.

Adjusted EBITDA
EBITDA before exceptional items presented in the Group’s Consolidated Income 
Statement. Shown on a continuing basis and before the impact of IFRS 16.

Why used 
Measure of profitability that excludes one-off exceptional and non-underlying items 
and IFRS 16 adjustments to allow for comparability between years.

Reconciliation to IFRS measures
Reconciled in note 2 of the Consolidated Financial Statements.

Adjusted Earnings Per Share
Basic Earnings Per Share before exceptional items and IFRS 16 impact.

Why used 
Measure  of  profitability  that  excludes  one-off  exceptional  items  and  IFRS  16 
adjustments to provide comparability between years. This measure was linked to 
management incentives in the financial year.

Reconciliation to IFRS measures
Reconciled within note 9 of the Consolidated Financial Statements.

Adjusted profit before tax
Profit before tax before exceptional items and IFRS 16 impact.

Why used
Measure  of  profitability  that  excludes  one-off  exceptional  items  and  IFRS  16 
adjustments to provide comparability between years.

Reconciliation to IFRS measure

£million
Segment profit (as reconciled in note 2 
of the Consolidated Financial Statements)
Net finance costs (note 7)
IFRS 16 lease interest (note 12)
Exceptional finance costs
Adjusted profit before tax

FY22

130.3

(15.9)
12.2
–
126.6

FY21

77.6

(18.2)
12.7
–
72.1

FY20

55.9

(46.8)
11.8
28.5
49.4

Average selling price (ASP)
Revenue  (including  sales  related  taxes)  generated  in  a  period  from  sales  of  a 
product category divided by the total number of units of such products sold in such 
period. 

Why used 
Measure of sales performance.

Reconciliation to IFRS measures
Not applicable.

Constant currency basis
Results  for  the  period  had  the  exchange  rates  remained  constant  from  the 
comparative period.

Why used 
Measure of revenue growth that excludes the impact of foreign exchange. 

Reconciliation

FY22 Group Revenue (£)
FY22 US Revenue (US$)
FY22 US Revenue (£) @ FY22 Exchange rate
FY22 US Revenue (£) @ FY21 Exchange rate

(£/US$ million)
1,238.0
578.9
428.4
435.0

FY22 Group Revenue (£) at Constant currency

1,244.6

FY22 Exchange rate
FY21 Exchange rate

£1 : US$1.351
£1 : US$1.331

2 83 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSG LO S S A RY
continued

Net margin
Revenue  less  inventory  recognised  as  an  expense,  commissions  paid  to  the 
providers of interest free credit and inventory provision movements.

Why used 
Measures the profit made from the sale of inventory before showroom or overhead 
costs.

Reconciliation to IFRS measures
Refer to 4-Wall EBITDA.

Return on Capital Employed (ROCE)
Return on capital employed (ROCE) is defined as Adjusted EBIT divided by average 
capital employed, calculated on a Last Twelve Months (LTM) basis. Average capital 
employed is total assets less current liabilities excluding IFRS 16 lease liabilities.

Why used 
ROCE  demonstrates  the  efficiency  with  which  the  Group  utilises  capital.  This 
measure was linked to management incentives in the financial year.

Reconciliation to IFRS measures
Adjusted  EBIT  of  £130.3m  divided  by  the  average  capital  employed,  which  is 
calculated as follows:

£million
Pre-IFRS 16 total assets 
Pre-IFRS 16 current liabilities
Capital employed
Average capital employed

OTHER DEFINITIONS

FY22
741.3
(209.4)
531.9
475.9

FY21
576.6
(156.6)
420.0
384.7

FY20
595.7
(229.3)
366.4

Expansionary capital expenditure/capex
Expansionary  capital  expenditure  relates  to  new  showrooms,  relocations 
or refurbishments greater than £250,000.

Luxury watches
Watches that have Recommended Retail Price greater than £1,000.

Luxury jewellery
Jewellery that has a Recommended Retail Price greater than £500.

Showroom maintenance capital expenditure/capex
Capital expenditure which is not considered expansionary.

Exceptional items
Items that in the judgement of the Directors need to be disclosed by virtue of their 
size, nature or incidence, in order to draw the attention of the reader and to show 
the underlying business performance of the Group. 

Why used 
Draws the attention of the reader and to show the items that are significant by 
virtue of their size, nature or incidence.

Reconciliation to IFRS measures
Disclosed in note 4 of the Consolidated Financial Statements.

Net debt
Total  borrowings  (excluding  capitalised  transaction  costs)  less  cash  and  cash 
equivalents and excludes IFRS 16 lease liabilities.

Why used 
Measures the Group’s indebtedness.

Reconciliation to IFRS measures
Reconciled in note 19 of the Consolidated Financial Statements.

Free cash flow
Cash flow shown on a pre-IFRS 16 basis excluding expansionary capex, acquisitions 
of subsidiaries, exceptional items and financing activities.

Why used 
Represents the cash generated from operations including maintenance of capital 
assets. Demonstrates the amount of available cash flow for discretionary activities 
such as expansionary capex, dividends or acquisitions.

Reconciliation to IFRS measures

£million
Net increase in cash and cash equivalents
Net financing cash flow
Interest paid
Lease payments (IFRS 16)
Acquisition of business combinations
Exceptional costs*
Expansionary capex
Free cash flow

FY22
26.5
55.7
(2.7)
(53.0)
44.1
0.5
41.0
112.1

FY21
4.8
143.4
(4.5)
(56.7)
1.4
0.2
21.1
109.7

FY20
37.0
(1.5)
(11.6)
(36.4)
31.1
5.0
27.2
50.8

* 

 Included within exceptional items is the cash impacting exceptional items of £0.5m of professional and 
legal expenses on business combinations (as per note 4). In FY21, this included £0.2m of professional 
and legal expenses on business combinations. In FY20, this included £0.3m of professional and legal 
expenses on business combinations, £2.0m bonus paid to employees on IPO and £2.6m professional 
and legal fees relating to the IPO.

Free cash flow conversion
Free cash flow divided by Adjusted EBITDA.

Why used 
Measurement of the Group’s ability to convert profit into free cash flow.

Reconciliation to IFRS measures
Free  cash  flow  of  £112.1  million  divided  by  Adjusted  EBITDA  of  £162.2  million 
shown as a percentage.

2 84 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022IFRS 16 Adjustments
The following tables reconcile from pre-IFRS 16 balances to statutory post IFRS 16 
balances.

FY22 Consolidated Income Statement

FY21 Consolidated Income Statement

Pre-IFRS 16 
and exceptional 
items
905.1
332.3
(166.6)
165.7
(55.8)
109.9

IFRS 16 
adjustments
–
–
48.0
48.0
–
48.0

Exceptional 
items
–
–
–
–
(4.9)
(4.9)

Statutory
905.1
332.3
(118.6)
213.7
(60.7)
153.0

(4.5)

105.4

2.7

50.7

–

(1.8)

(4.9)

151.2

(27.8)

(37.3)

(4.2)

(69.3)

77.6

(5.5)
72.1

23.8p

13.4

(12.7)
0.7

0.4p

(9.1)

–
(9.1)

81.9

(18.2)
63.7

(3.1)p

21.1p

Pre-IFRS 16
150.6
93.4
–
226.4
17.7
(178.4)
–
(43.9)
1.6
267.4

IFRS 16 
adjustments
–
0.3
253.7
–
(7.3)
26.6
(301.4)
–
11.0
(17.1)

Post-IFRS 16 
150.6
93.7
253.7
226.4
10.4
(151.8)
(301.4)
(43.9)
12.6
250.3

£million
Revenue
Net margin
Showroom costs
4-Wall EBITDA
Overheads
EBITDA
Showroom opening and closing 
costs
Adjusted EBITDA
Depreciation, amortisation, 
loss on disposal, impairment of 
fixed assets and lease 
modifications
Adjusted EBIT 
(Segment profit)
Net finance costs 
Adjusted profit before tax
Adjusted basic Earnings 
Per Share

Pre-IFRS 16 
and exceptional 
items
1,238.0
470.6
(226.7)
243.9
(73.3)
170.6

IFRS 16 
adjustments
–
–
47.2
47.2
–
47.2

Exceptional
items
–
–
–
–
(2.0)
(2.0)

Statutory
1,238.0
470.6
(179.5)
291.1
(75.3)
215.8

(8.4)

162.2

5.6

52.8

–

(2.8)

(2.0)

213.0

(31.9)

(39.4)

0.4

(70.9)

130.3

(3.7)
126.6

41.8p

13.4

(12.2)
1.2

0.8p

(1.6)

–
(1.6)

142.1

(15.9)
126.2

(0.4)p

42.2p

£million
Revenue
Net margin
Showroom costs
4-Wall EBITDA
Overheads
EBITDA
Showroom opening and closing 
costs
Adjusted EBITDA
Depreciation, amortisation, 
loss on disposal, impairment of 
fixed assets and lease 
modifications
Adjusted EBIT 
(Segment profit)
Net finance costs 
Adjusted profit before tax
Adjusted basic Earnings 
Per Share

FY22 Balance Sheet

£million
Goodwill and intangibles
Property, plant and equipment
IFRS 16 right-of-use assets
Inventories
Trade and other receivables
Trade and other payables
IFRS 16 lease liabilities
Net debt
Other
Net assets

Pre-IFRS 16
177.8
113.8
–
307.0
31.1
(232.7)
–
(14.1)
(6.1)
376.8

IFRS 16 
adjustments
–
(1.3)
293.6
–
(8.8)
31.3
(340.6)
–
10.3
(15.5)

Post-IFRS 16
177.8
112.5
293.6
307.0
22.3
(201.4)
(340.6)
(14.1)
4.2
361.3

FY21 Balance Sheet

£million
Goodwill and intangibles
Property, plant and equipment
IFRS 16 right-of-use assets
Inventories
Trade and other receivables
Trade and other payables
IFRS 16 lease liabilities
Net debt
Other
Net assets

2 8 5 

STRATEGIC REPORT | GOVERNANCE REPORT | FINANCIAL STATEMENTSSH A R E HOL DE R I NFOR M ATION  FOR 
WATCHES OF SW ITZE R L A N D GROU P   PLC

COMPANY
Watches of Switzerland Group PLC 

Registered office address
Aurum House, 2 Elland Road, Braunstone, Leicester LE3 1TT  
Registered in England and Wales

Company Number: 11838443  
VAT number: 834 8634 04

ADVISERS 
Independent Auditor 
Ernst & Young LLP, 1 More London Place, London, SE1 2AF 

Corporate solicitors 
Slaughter and May, One Bunhill Row, London, EC1Y 8YY

Registrars
Equiniti, Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA

Joint brokers
Barclays  Bank  plc,  5  The  North  Colonnade,  Canary  Wharf,  London,  E14  4BB 
HSBC Bank plc , Level 2, 8 Canada Square, London E14 5HQ

Financial PR
Headland PR Consultancy LLP, Cannon Green, 27 Bush Lane, London, EC4R 0AA

FINANCIAL CALENDAR
Q1 FY23 Trading Update: 

AGM: 

16 August 2022

1 September 2022

H1 FY23 Results: 

December 2022

Q3 FY23 Trading Update: 

February 2023

Financial year end: 

April 2023 

ANNUAL GENER AL MEETING 
The AGM will be held at 2.30pm on Thursday 1 September 2022 at our offices at 
36 North Row, London, W1K 6DH. The Notice of Meeting which accompanies this 
report and accounts sets out the business to be transacted. 

SHAREHOLDING INFORMATION 
Registrars 
Please contact our registrar Equiniti directly for all enquiries about your shareholding. 
Visit their website shareview.co.uk for online information about your shareholding. 
You  will  need  your  shareholder  reference  number  which  can  be  found  on  your 
share certificate or telephone the Registrar direct on +44 (0)371 384 2577. The 
overseas  shareholder  helpline  number  is  +44  (0)371  384  2577.  Lines  are  open 
8.30am to 5.30pm Monday to Friday. 

For more information see thewosgroupplc.com/investors/shareholder-contacts.

FORWARD LOOKING STATEMENTS
Cautionary statement: The Annual Report and Accounts contains certain forward 
looking  statements  with  respect  to  the  operations,  performance  and  financial 
conditions of the Group. By their nature, these statements involve uncertainty since 
future  events  and  circumstances  can  cause  results  and  developments  to  differ 
materially  from  those  anticipated.  The  forward  looking  statements  reflect 
knowledge  and  information  available  at  the  date  of  preparation  of  this  Annual 
Report and Accounts and the Company undertakes no obligation to update these 
forward looking statements. Nothing in this Annual Report and Accounts should be 
construed as a profit forecast. Certain regulatory performance data contained in 
this Annual Report and Accounts is subject to regulatory audit. 

TERMS USED IN THIS REPORT
The term ‘Group’ means Watches of Switzerland Group PLC (Company registration 
number 11838443) and its subsidiaries. 

ONLINE ANNUAL REPORT
Our Annual Report and Accounts is available online. View or download the full 
Annual Report and Accounts from: thewosgroupplc.com/investors/results-centre.

WARNING TO SHAREHOLDERS
Please be very wary of any unsolicited contact about your investments or offers of 
free  company  reports.  It  may  be  from  an  overseas  ‘broker’  who  could  sell  you 
worthless or high risk shares. If you deal with an unauthorised firm, you will not be 
eligible  to  receive  payment  under  the  Financial  Services  Compensation  Scheme. 
Further information and a list of unauthorised firms that have targeted UK investors 
is available from the Financial Conduct Authority at: fca.org.uk.

2 8 6 

THE WATCHES OF SWITZERLAND GROUP ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
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